Speaker 1: Hello, welcome savor prediction of iHeart Radio.
Speaker 2: I'm Any and I'm Moren Mogelbaum, and today we have
Speaker 2: an episode for you about Dorito's.
Speaker 1: Not a sponsor, nope, but wow, quite an episode. Yeah. Yeah.
Speaker 2: So the reason this was on my mind is that,
Speaker 2: you know, we are entering a cookout season here in
Speaker 2: Atlantis certainly, and you know the weather is turning and
Speaker 2: it's been like kind of nice and sunny out and
Speaker 2: we're about to come up on a bunch of weekends
Speaker 2: where people tend to go have picnics or grill out
Speaker 2: or whatever it is and perhaps eat some hacken.
Speaker 1: Chips, perhaps eat some hacken chips, and people a lot
Speaker 1: of people love Dorito's. They do. They have a lot
Speaker 1: of fans. I can't wait to talk about it more.
Speaker 1: And I listeners. At the top of the episode, I'm
Speaker 1: just going to say, please write in any of your
Speaker 1: Dorito thoughts. Oh yeah, I'm nearly positive that most of
Speaker 1: you have at least one Derrito memory or opinion. Yeah.
Speaker 2: Yes, And strangely enough, I feel like that counts for
Speaker 2: more of a global audience than I would usually be
Speaker 2: confident in. I don't think I knew exactly how big
Speaker 2: this brand was, and I don't know why I didn't,
Speaker 2: but I'm like, you've got Peter Dinklage rapping about them
Speaker 2: at the Super Bowl ad, like that's like, why am
Speaker 2: I surprised about this?
Speaker 1: Yeah, they're a very specific type of brand that has
Speaker 1: the energy of we know who our audience is. I
Speaker 1: haven't had Doritas in a long time, but when I
Speaker 1: was in high school, I went through a big dourrito
Speaker 1: phase and I loved putting the nacho cheese Doritos on sandwiches,
Speaker 1: primarily turkey sandwiches. Okay, so it would just be turkey
Speaker 1: and Doritos. Interesting, like wet ingredients would they would mess
Speaker 1: with the integrity of the crunch of the dorrito, which
Speaker 1: is what I wanted.
Speaker 2: You were looking for the dorito crunch. Yeah, yes, but
Speaker 2: it was really good. And for a while that was
Speaker 2: like a whole thing. Every day I had a Toto sandwich.
Speaker 1: And then that phase faded away, And that's kind of
Speaker 1: into that. Oh.
Speaker 2: I love those food obsessions you go through, kind of
Speaker 2: especially when you're a kid, and maybe perhaps a slightly
Speaker 2: neuro diverging kid who just gets obsessed with like a
Speaker 2: flavor or a texture, or whatever it is.
Speaker 1: And no one can I mean, no one can really
Speaker 1: stop you. So you're just like, all right, yeah, this
Speaker 1: is what I'm doing for right now. I've never been
Speaker 1: a chips on a sandwich human like I. I feel
Speaker 1: like they tear up the roof of my mouth and
Speaker 1: I get mad. Yeah. Well, we're going to talk about
Speaker 1: this kind of a briefly in a history section. But
Speaker 1: I did have an incident where a Dorito sandwich did
Speaker 1: do some harm. Well, but it was minor. It was
Speaker 1: minor harm. Sure, you live to tell the tale, and
Speaker 1: that's what's important. Yes, And I still had a Dorito
Speaker 1: sandwich the next day, so there you go.
Speaker 2: Yeah, I mean, Dorito's taste great. It's you know, I
Speaker 2: try really hard to not purchase things like snack chips
Speaker 2: because they're expensive, and then and then you just and
Speaker 2: then if you have them, you're gonna eat them, and
Speaker 2: then that's you know, there were more nutritionally sound options
Speaker 2: to make that, honestly, probably cost less money. However, I
Speaker 2: will say that while reading about various international flavors of
Speaker 2: Dorito's freedo, lay, y'all, they come up with beautiful flavors everywhere,
Speaker 2: but here.
Speaker 1: I know, I have moments of intense jealousy listeners or
Speaker 1: if I'm missing out on something because again, like I
Speaker 1: don't like, I don't buy a lot of Doritos, so
Speaker 1: like very occasionally, if I'm going to a party or
Speaker 1: something like that, I'll be like, yeah, hey, those are
Speaker 1: going to be tasty. Yeah yeah, I mostly you know
Speaker 1: what I'm sad about. And I don't know if I
Speaker 1: cared enough to remedy the situation. I've never had to
Speaker 1: Dorito's Loco Stacco, Oh no no, And I know people
Speaker 1: love them, but I don't know. I'm at a crossroads.
Speaker 2: At a crossroads, I feel like you have a general
Speaker 2: compunction against junk about like fast food.
Speaker 1: Yeah, I mean some brands in particular, but I don't
Speaker 1: generally eat fast food, but I could for research, I
Speaker 1: could make an exception.
Speaker 2: Uh well, it's exactly what you would expect that that
Speaker 2: it is. It is what it says on the label.
Speaker 2: That's okay. And if you're into that, it's delicious. I
Speaker 2: mean it is engineered, deeply engineered to be delicious, and
Speaker 2: it is, so there you go. Yeah, they put a
Speaker 2: lot of research into these things. Gosh, these for sure
Speaker 2: hoofta four other episodes. You can see our episodes on
Speaker 2: tacos and nachos for more on like corn tortillas and
Speaker 2: corn chips.
Speaker 1: Yes, but I guess that brings us to our question, Sure, Doritos,
Speaker 1: what are they? Well?
Speaker 2: Doritos is a large international brand of primarily snack chips
Speaker 2: made from a fried corn dough with a usually heavy
Speaker 2: dusting of flavored powder coating each chip. The chips are
Speaker 2: typically in a triangle shape with rounded corners like two
Speaker 2: to three inches on a side that's about five seven centimeters,
Speaker 2: although they can come in other shapes and sizes. Flavors
Speaker 2: tend towards this variety of like very well honed combinations
Speaker 2: of tangy, savory salty with like a little bit of sweetness,
Speaker 2: And these days they've been leaning into more spicy concepts.
Speaker 2: But the two classic ones are nacho cheese, which are
Speaker 2: this purposefully fake cheese flavor with a bright orange color,
Speaker 2: and then cool ranch, which are like a slightly herbal,
Speaker 2: creamy ranch dressing flavor with a kind of light cream
Speaker 2: color and little flex of green and orange in it.
Speaker 2: They come in crinkly plastic bags and individual serving or
Speaker 2: multi serving sizes. They are typically eaten straight out of
Speaker 2: the bag as a snack, or maybe like a lunch
Speaker 2: side dish, alongside a sandwich or in one if that's
Speaker 2: your thing. They don't really taste like food, but they
Speaker 2: are so pleasing to consume, so crisp and crunchy, and
Speaker 2: that combination of flavors is tantalizing. They're like an ad
Speaker 2: man's reimagining of food, like big and bold, and it
Speaker 2: doesn't matter that's not nutritious because this is food in
Speaker 2: three D and technicolor. It's like eating a television ad.
Speaker 2: Each chip just bright and electric and void.
Speaker 1: I like this dark. It's not dark. It's a little dark,
Speaker 1: a gritty take on it. But I feel it because
Speaker 1: when I think of Gurrito's, it does have this. I
Speaker 1: think of the nineties ads that were so color extreme. Yeah, exactly.
Speaker 1: I feel that Gerrito's encapsulated in our more modern times
Speaker 1: at least, is that it's like, just eat more and
Speaker 1: more and more and more, and it tastes good, and
Speaker 1: these commercials are great, so get some more. Yeah. Kind
Speaker 1: of is really like leaning into being silly and big
Speaker 1: and I don't know, it's it's weird. It's weird.
Speaker 2: I have a lot of I have a lot of
Speaker 2: feelings about it. I'm kind of still kind of still
Speaker 2: unwrapping them, honestly, but okay. So, Dorito's is owned by
Speaker 2: Free Doo Lay, which is a subsidiary of the food
Speaker 2: and beverage giant Pepsi Coo, and the brand concept is
Speaker 2: vaguely like vaguely Mexican text mes, Mexican American themed, but
Speaker 2: only vaguely, and it kind of varies from market to market.
Speaker 2: As of right now in the United States, their lineup
Speaker 2: of those typical triangular chips includes of course nacho, cheese
Speaker 2: and cool ranch, then a siracha flavor, a barbecue sauce flavor,
Speaker 2: salsaverde spicy sweet chili, cobranded tapetillo flavor that is this
Speaker 2: upsetting shade of red retro taco seasoning flavor, spicy chili
Speaker 2: lime flavor called Flamma okay uh, and then three Flame
Speaker 2: and Hot flavors, which is a sub brand that started
Speaker 2: with Cheetos. They've got Flame Hot cool Ranch, Flame and
Speaker 2: Hot Nacho, and Flame and Hot Lime. They've also got
Speaker 2: a different shape that Mini's, which are about an inch
Speaker 2: to a side and come in a tube and then
Speaker 2: chips that have been rolled into a hollow cylinder shape
Speaker 2: like a little tube, like a little straw almost. They
Speaker 2: call these Dinamta all in caps and the flavors are
Speaker 2: flame and hot, caeso and chili lime, and the Dinamta
Speaker 2: chips have a Dinameter label on the bag to tell.
Speaker 1: You how spicy they are.
Speaker 2: And yes, this is their direct answer to competitors snack
Speaker 2: brand Talkies, which is owned by Mexican food giant Bimbo
Speaker 2: Dorito's has invented these like Sassy a boila characters for
Speaker 2: the advertising for them, named Dinah and Meta.
Speaker 1: I have so many questions that we could end the
Speaker 1: podcast now and never get further, all right, I yeah,
Speaker 1: the dangers of not watching television, or that you no
Speaker 1: longer get as many advertisements for wacky things like this,
Speaker 1: and I kind of regret it. This is this is
Speaker 1: quite something, quite something, yes, But internationally they've got other
Speaker 1: offerings for different markets. Most markets do seem to have
Speaker 1: some riff on the classic nacho cheese flavor, and usually
Speaker 1: the classic ranch flavor. It's not called Ranch in international markets,
Speaker 1: but something like Cool American or Cool Original is pretty common.
Speaker 1: But yeah, after that, anything goes. Some markets seem to
Speaker 1: be really focused on American themed flavors and others on
Speaker 1: more local flavors. For example, in Taiwan there's been flavors
Speaker 1: like spicy garlic or Sishuan peppercorn chicken. Japan has had
Speaker 1: wasabi teraake, burger shrimp mayo. South Korea has had a
Speaker 1: honey chili and an oven roasted galby chicken. Australia has
Speaker 1: different There's a different nacho cheese versus Cheese Supreme flavor,
Speaker 1: and then there's a third that's called Mexicana that's the
Speaker 1: same color basically as the other two. I have no
Speaker 1: idea what the difference is is, because what the differences
Speaker 1: are because I couldn't find labels that listed the ingredients.
Speaker 1: Not that always tells you that much with something with
Speaker 1: this many ingredients, but y'all write in the UK has
Speaker 1: had a cheeseburger flavor and a hint of curry flavor.
Speaker 1: Currently they've got like a loaded pepperoni pizza flavor. Yeah wow, Yeah,
Speaker 1: I'm gonna have to look at my local store and
Speaker 1: see what we've got going. But I just don't think
Speaker 1: we have quite the variety that I'm here and here,
Speaker 1: and I like some of these. Yeah, mostly right now.
Speaker 1: I feel like it's like most stores will have like
Speaker 1: nacho cheese flame and hot nacho cheese, and that's kind
Speaker 1: of what you've got. Yeah, yeah. Oh.
Speaker 2: Dorito's does also sell dips in various markets, like sauces
Speaker 2: and cheese dips like or cream based dips. They also
Speaker 2: sometimes license their name and flavors out to other brands,
Speaker 2: like Taco Bell or Rolled Gold pretzels. To produce the chips,
Speaker 2: Doritos takes fresh corn kernels and cooks, soaks, and washes them,
Speaker 2: then grinds them into dough. The dough is needed and
Speaker 2: pressed into thin sheets out of which individual chips are stamped,
Speaker 2: sort of like a cookie cutter. The chips are dried
Speaker 2: and then deep fried. The flavorings are applied by tossing
Speaker 2: the chips in drums. There's like a mist of oil
Speaker 2: being sprayed inside the drum to make the surface of
Speaker 2: the chips a little bit tacky or sticky, and then
Speaker 2: the prepared powder is sprinkled in and coach the chips. Yeah,
Speaker 2: and they do a lot of cool, weird science things
Speaker 2: to make these chips delicious, like in addition to many
Speaker 2: many different flavoring agents also commonly contain what's called in
Speaker 2: the flavor industry flavor potentiators, and these are compounds that
Speaker 2: muck about with your taste receptors in your mouth to
Speaker 2: make you more sensitive to a particular flavor, in this case,
Speaker 2: the savory or umami flavor that you experience when you
Speaker 2: consume glutamates, glutamates being iterations of an amino acid that
Speaker 2: tastes savory or lumammy. So doritos contain glutamates, and then
Speaker 2: they also contain these potentiators that temporarily physically alter your
Speaker 2: glutamate receptors to make them more sensitive, like up to
Speaker 2: thirty times more sensitive, so like you truly experience more
Speaker 2: flavor while you're eating doritos.
Speaker 1: Wow.
Speaker 2: In the processed food industry in general, potentiators can be
Speaker 2: used to help reduce the amount of a given ingredient
Speaker 2: that needs to be included, and not just the one
Speaker 2: that the potentiator works in tandem with. In the case
Speaker 2: of the glutamate one, I think it's more expensive than
Speaker 2: the glutamates, so that would be silly, but you can,
Speaker 2: for example, they can help. The food made with reduced
Speaker 2: sodium still taste flavorful, so it's cool in various applications.
Speaker 2: Slightly insidious, I adore it. A few other tricks are
Speaker 2: in there, like like the flavor powder mix is given
Speaker 2: this super fine flour level grind, which lets the powder
Speaker 2: really like fill every part of the surface of a
Speaker 2: chip and your fingers and your mouth, and thus increases
Speaker 2: like the surface area of the flavoring, so that the
Speaker 2: flavoring hits more of those receptors and tastes stronger.
Speaker 1: Wow, oh man, And yeah. Yeah.
Speaker 2: They're typically eaten as is, but their website insists that
Speaker 2: there are all kinds of things things you can do
Speaker 2: with them, mostly involving crushing them up and using them
Speaker 2: as like a crispy coating or topping like our breadcrumbs.
Speaker 2: Not enough if you're deep frying a whole onion. Yeah,
Speaker 2: Dorito's has a solution for you. They do also list
Speaker 2: of peanut butter and nacho Doritos sandwich, and I thought
Speaker 2: of you.
Speaker 1: Oh wow, Okay, that's okay, I can see that. I
Speaker 1: can see that working. Oh yeah, I feel like a
Speaker 1: couple of years ago there was a I can't remember
Speaker 1: if it was flaming hot cheetos are Dorito's, but there
Speaker 1: was a like Thanksgiving turkey recipe. Oh oh, that got
Speaker 1: a lot of traction where the chrome you fry it?
Speaker 1: I guess, okay, yeah, I mean I'm sure it was tasty. Yeah, huh,
Speaker 1: I guess I kind of went to the bad place
Speaker 1: there for a second. But I'm coming back from it.
Speaker 2: And yeah, in the in the States, and ye all
Speaker 2: write in about other cultural experiences, but in the States,
Speaker 2: there is a pretty deep cultural nostalgia surrounding Dorito's as
Speaker 2: like a simple snack that you've probably had as a kid,
Speaker 2: or maybe at picnics or cookouts or like home viewings
Speaker 2: of sporting events. And there's a bit of like almost
Speaker 2: fetishization of getting a little bit messy while you're eating them,
Speaker 2: because the powder coating does stick to your fingers and
Speaker 2: it's like culturally allowable to lick it off. And like
Speaker 2: fetishization is a strong word. But does people have like
Speaker 2: specifically strong positive emotions about that.
Speaker 1: Yes, yes, I believe. Isn't that called the Dorito's experience?
Speaker 1: I found a Reddit post about the experience. I haven't
Speaker 1: read that term, but but yeah, I mean we can
Speaker 1: we can call it that? I think people do. Oh,
Speaker 1: we don't have to know. I'm cool with it. Yeah,
Speaker 1: no reason not to. Speaking of the Dorito's experience, Man,
Speaker 1: corporate marketing makes me feel so insane. Allow me to
Speaker 1: quote for you from the Dorito's website. All right, Dorito's
Speaker 1: Reserved isn't just a chip. It's fuel for disruption. Our
Speaker 1: flavors ignite adventure and inspire action. With every crunch, we
Speaker 1: aim to redefine culture and support those who are boldly themselves.
Speaker 1: Are you ready if so, crunch on? Wow, my aspiration.
Speaker 1: We aim to redefine culture. I don't know what that means.
Speaker 1: I don't know what redefining culture means the specific instance.
Speaker 1: And I'm slightly scared. And this absolutely flavored by my
Speaker 1: top of the episode text. I mean, you are right,
Speaker 1: the corporate marketing they always love to do. It's not
Speaker 1: just a chip. It's going to change the entire galaxy.
Speaker 1: And this is how And you read it and you're like,
Speaker 1: You're like, are we still talking about snack chips. I'm
Speaker 1: a little unnerved. I'm a little unsettled. Also, like I
Speaker 1: really hate, I really hate like disruptor culture. I really
Speaker 1: hate the term disruption, and so fuel for disruption is
Speaker 1: very funny to me. Yeah, like do we need to
Speaker 1: disrupt everything? Can't we maybe just like go with a flow,
Speaker 1: just a little read the room. Perhaps, I don't know,
Speaker 1: it's just spitball in here. Yeah, just eat some delicious
Speaker 1: chips with your friends and that's okay. We don't have
Speaker 1: to disrupt that. Well, what about the nutrition treats are nice?
Speaker 1: Treats are nice. Yeah, that's a nice We do have
Speaker 1: some numbers for you. Yeah, uh so okay. Uh.
Speaker 2: Doritos are the top selling tortilla chip in the United
Speaker 2: States by far, with something like seventy percent of the
Speaker 2: tortilla chip market share, and they have been for years.
Speaker 2: They sold about one point one four billion units in
Speaker 2: twenty twenty four.
Speaker 1: Uh huh.
Speaker 2: They're also the top selling tortilla chi in the UK.
Speaker 2: I believe in even higher market share, like something around
Speaker 2: seventy nine percent, and Dorito's runs Europe's largest tortilla chip
Speaker 2: factory in Coventry in the UK. Some one third of
Speaker 2: UK households purchased Dorito's. But so PepsiCo is actually a
Speaker 2: little quiet about exactly how much business their brands do,
Speaker 2: Like how much resources each one uses and what their
Speaker 2: exact profits are.
Speaker 1: And stuff like that.
Speaker 2: But I can tell you that Dorito's has been one
Speaker 2: of PepsiCo's billion dollar brands, that is a brand that
Speaker 2: makes over a billion in sales every year.
Speaker 1: Since sometime in the nineteen nineties. Dang, yeah. It seems
Speaker 1: like Dorito's have been well loved, continue to be well loved,
Speaker 1: and yet the history I found was surprisingly not as
Speaker 1: well documented as I thought it would be.
Speaker 2: You know, there are some brands that are like, we
Speaker 2: are going to aggressively detail this story, and some brands
Speaker 2: that are like, look over here, we've got a late
Speaker 2: night American hot wings flavor. Don't you want to eat it?
Speaker 1: We've got to look over here one. But it's really interesting,
Speaker 1: a lot interesting stuff going on. Nonetheless, Yes, yes, and
Speaker 1: we are going to get into that history as soon
Speaker 1: as we get back from a quick break for a
Speaker 1: word from our sponsors, and we're back. Thank you, sponsor, Yes,
Speaker 1: thank you. Okay, so separate episode. But tortilla chips have
Speaker 1: probably been around for hundreds of years in areas that
Speaker 1: use corn based dough. It's just one of those things
Speaker 1: that makes sense to me. M Yeah, especially right, Like,
Speaker 1: if you're making masa, if you're making tortillas, you're gonna
Speaker 1: make a chip out of it at some point. Yep,
Speaker 1: it just makes sense to me. But that being said,
Speaker 1: Freedo Lay is thought to be the first to make,
Speaker 1: distribute and selt repea chips on a large scale in
Speaker 1: the United States, and that was with Dorito's, all right.
Speaker 1: So the history of Doriedo's generally starts around the nineteen sixties.
Speaker 1: This was when convenience and modern technologies were all the rage,
Speaker 1: and one of the companies really leaning into this was
Speaker 1: Disney and Disneyland is a name often thrown about in
Speaker 1: the discussion of the Doriedo's origin story. You never know
Speaker 1: when disney right Land is gonna pop up. I didn't
Speaker 1: know this, but it makes so much sense. It really does,
Speaker 1: It really does, all right. So, as the story goes,
Speaker 1: Anaheim's Disneyland had a Mexican restaurant called Casa de Frito's,
Speaker 1: operated by Fretto l A in the nineteen sixties. It
Speaker 1: opened pretty soon after Disneyland opened. It was, of course
Speaker 1: good marketing for free doola. Customers got complimentary Freto's at
Speaker 1: the end of the meal. I think, and it was
Speaker 1: pretty savvy since this was around the time there was
Speaker 1: an increasing interest in Mexican food in the United States,
Speaker 1: and Disney kind of had that whole try foods from
Speaker 1: around the world vibe. And sure enough, this restaurant was
Speaker 1: so popular it had to move to a larger venue
Speaker 1: just a few years after it opened. The restaurant didn't
Speaker 1: make their own tortillas, though, they contracted that out to
Speaker 1: Alex Foods, a company that delivered Mexican food items like
Speaker 1: tortillas across southern California. One day, a salesman from Alex
Speaker 1: Foods noticed that this restaurant was throwing out old tortillas,
Speaker 1: and he suggested that they fry them up and seasoned
Speaker 1: them as snack instead. And these chips were fairly popular.
Speaker 1: I read they were a hidden menu item, and then
Speaker 1: I heard but they were like just a really popular
Speaker 1: one that ran out quickly. I'm not sure, but they
Speaker 1: got pretty popular, and somehow word got to an executive
Speaker 1: at Freedo Lay After getting a taste, the executive knew
Speaker 1: they had a winner on their hands, and production started
Speaker 1: in nineteen sixty four, and Dorito's hit grocery shelves in
Speaker 1: nineteen sixty six. At first, Alex Foods made the chips
Speaker 1: and Frido Lay sold them, but once the product was successful,
Speaker 1: the company didn't renew the partnership with Alex Foods. However,
Speaker 1: there are a lot of other stories out how this
Speaker 1: whole thing happens. There's another one that's told a lot
Speaker 1: that the free Dolay marketing executive at the time, Archibald West,
Speaker 1: invented Dorito's. There are a lot of variations on this
Speaker 1: specific story, one being he enjoyed roadside tortillas that came
Speaker 1: in a round bag while he was on vacation with
Speaker 1: his family in nineteen sixty four, and then he set
Speaker 1: out to replicate them. He also is sometimes the executive
Speaker 1: that tried the chips at Casa Deefrito's in the previous story. However,
Speaker 1: and I kind of love this. Even a public relations
Speaker 1: director at Freedo La has admitted they have no evidence
Speaker 1: of any of this, okay, and says that no one
Speaker 1: person invented Dorito's. Very diplomatic, very diplomatic, but I like
Speaker 1: even them had to be like, we can't say that's true.
Speaker 1: Others say that the chips were a sourced from local
Speaker 1: Mexican producers and that it was their way of making
Speaker 1: money off of remaining pieces of tortillas, and then Fredo
Speaker 1: Lay basically just took credit for it. Just kind of
Speaker 1: a similar You can make that same telling of the
Speaker 1: alex food story as well, But anyway, whatever the case,
Speaker 1: Dorito's were being sold in the southwest of the country
Speaker 1: by nineteen sixty six and nationwide soon after. The first
Speaker 1: flavor they offered was simply toasted corn, though two years
Speaker 1: later they added taco seasoning. With all the company's marketing efforts,
Speaker 1: Dorito's were pretty ubiquitous within a decade.
Speaker 2: Yeah, partially because while all of this was going on,
Speaker 2: in nineteen sixty five, Freda Lay merged with Pepsi to
Speaker 2: form Pepsi Coo. And that really catapulted both companies.
Speaker 1: Yes, and just to give you an idea of how
Speaker 1: much we have to say about Dorito's, I love company Legalese.
Speaker 1: This was a whole thing, and if you care to
Speaker 1: read about it, you can. But I was overwhelmed by
Speaker 1: everything else, so we'd go look it up if you
Speaker 1: about it. Mergers. Yeah, I'm so boring in some things.
Speaker 1: Oh my god, tell me about this Nacho cheese flavor
Speaker 1: was released in nineteen seventy two. Cool Ranch was introduced
Speaker 1: in nineteen eighty six, though it first went by the
Speaker 1: name Cooler Ranch. By the nineties, Doritos were a household
Speaker 1: name in the United States and there were flavors galore.
Speaker 1: There were commercials everywhere. They were making an astonishing amount
Speaker 1: of money.
Speaker 2: Oh yeah, Like, they did a product placement deal with
Speaker 2: the first Wayne's World movie.
Speaker 1: Arth You know what I'm talking about, right, They.
Speaker 2: Co branded with Taco Bell, They placed their first Super
Speaker 2: Bowl ad. It featured Chevy Chase. It was it was
Speaker 2: becoming a cultural thing.
Speaker 1: Yes, but there was a lot of competition. So Freedo
Speaker 1: Lay did a bit of a Dorito's rebrand in nineteen
Speaker 1: ninety four nineteen ninety five. It included increasing the size
Speaker 1: of Dorito's chips by twenty percent, making them thinner, with
Speaker 1: more seasoning, and rounding out their edges, and that in
Speaker 1: part was because of a lawsuit from a few years
Speaker 1: earlier where someone claimed he'd been hurt by the sharp
Speaker 1: edges of the Dorito like the corners. Yeah, they redesigned
Speaker 1: the bag as well.
Speaker 2: They were also expanding at this time. For example, they
Speaker 2: realized that the UK didn't have corn chips on the market,
Speaker 2: so they did a bunch of market research and released
Speaker 2: modified versions of a few Dourita's products in nineteen ninety four,
Speaker 2: with flavors like cool original, tangy Cheese, savory beef, and
Speaker 2: cheese an onion. I think it was just an individual
Speaker 2: serving bags at first, but then they launched a line
Speaker 2: of dips plus larger bags to go with them in
Speaker 2: two thousand and one. I think the ad campaign for
Speaker 2: this was called friend chips.
Speaker 1: Okay, all right, friendships. Sure. It was a really popular
Speaker 1: ad campaign that went international. Hey, if you have a
Speaker 1: friend who's hungry, Doritos might be friendships. They might save
Speaker 1: your friendship. Oh wow, okay, Well, this was also a
Speaker 1: time when they were trying a bunch of things like
Speaker 1: Dorito's three D, which were these puffed up versions. Yeah.
Speaker 2: Oh, I mean they were sort of like like pretty
Speaker 2: like like if you ever had putty from an Indian
Speaker 2: subcontinent related restaurant. Yeah, it's sort of like those, but
Speaker 2: made with corn batter.
Speaker 1: You know.
Speaker 2: But how brief our time with Dorito's three D. They
Speaker 2: only lasted from nineteen ninety eight through two thousand and four.
Speaker 2: You never know how long you have. No, they did
Speaker 2: come back briefly in twenty twenty, but I don't think
Speaker 2: they're still on the market.
Speaker 1: And they had fans. Yeah, people were upset. Uh huh.
Speaker 1: Listeners also write in if you've lost your favorite type
Speaker 1: of dorito. I've never had one, but I remember them distinctly,
Speaker 1: like I just remember the marketing for them. I guess. Yeah,
Speaker 1: I definitely consumed at least a handful. I think I
Speaker 1: had a friend who would like open it up and
Speaker 1: then put stuff inside. Yeah sure, sure it follows right,
Speaker 1: like that is right, like putty. Yeah sure, yeah.
Speaker 2: Anyway, the marketing continued to develop. They had mystery flavors,
Speaker 2: like contests to kind of like guess the flavor and
Speaker 2: pick a name for it. They sponsored Stephen Colbert while
Speaker 2: he was doing presidential campaign coverage in two thousand and eight.
Speaker 2: There was a Mountain Dew flavored dorito.
Speaker 1: I don't know both those brands. I stay align with
Speaker 1: the flavor of that. No, people didn't like it. It
Speaker 1: was bad. Okay, that was my gut reaction. But all right,
Speaker 1: thank you for confirming. Okay, here is the note that
Speaker 1: gave me the biggest headache. Oh, I'm sorry, okay, no, no,
Speaker 1: it was quite funny. I was just making sure I
Speaker 1: wasn't being pranked, because that would be very embarrassing. In
Speaker 1: two thousand and eight, the Dorito's Broadcast project in the
Speaker 1: UK held a contest in biting the public to make
Speaker 1: a thirty second ad, with the winning ad, which was
Speaker 1: voted on being being into space to a solar system
Speaker 1: forty two light years away, and it would also be
Speaker 1: played on TV for a specific amount of time. The
Speaker 1: winning video was called Tribe. It's about kind of a
Speaker 1: sacrificial Dorrito jumping into some salsum. This whole thing was
Speaker 1: part of a larger ad campaign from Dorito's called You
Speaker 1: Make It, We Play It, which they're actually kind of
Speaker 1: known for. Is this generative audience content?
Speaker 2: Yeah, yeah, they still dabble in that sometimes, so yeah.
Speaker 1: Yes, Well this was called the world's first extraterrestrial advertisement.
Speaker 1: But I have to say I'm not entirely sure it's true,
Speaker 1: because you would think they would have a lot written
Speaker 1: about it, but there isn't. And at first I thought
Speaker 1: it was because like it would take so long in theory,
Speaker 1: it hasn't even gotten to where it's being broadcast.
Speaker 2: I guess no, not been forty two years since two
Speaker 2: thousand and eight. So I was like, but, I mean also, also,
Speaker 2: it's not like.
Speaker 1: We're gonna know when it gets there, I mean, other
Speaker 1: than other than being like well times past exactly. And
Speaker 1: they kept saying a lot of the publications I was
Speaker 1: reading were like, they're gonna put it in the Guinness
Speaker 1: Book of World Records. So I went there no entry
Speaker 1: to be found. But you can't watch the winning submission
Speaker 1: on YouTube, so there's that.
Speaker 2: So so I did some checking and I do think
Speaker 2: it's for real, although it is definitely a stunt and
Speaker 2: not like a particularly useful broadcast. So the whole thing
Speaker 2: was partially managed by the University of Lester's Department of
Speaker 2: Physics and Astronomy in the UK, and they talked to
Speaker 2: the press about it being an example of their public
Speaker 2: outreach to like garner interest in science.
Speaker 1: Yeah.
Speaker 2: Also a European scientific association called ice Cat EISCAT that
Speaker 2: works with like detecting and interpreting electromagnetic waves scattering in
Speaker 2: near space, which is as simply as I can put it,
Speaker 2: they work with waves and stuff. They used their equipment
Speaker 2: to send the signal, and they said that they received
Speaker 2: an undisclosed donation from Dorito's to do it, which is
Speaker 2: why I think it's absolutely true and not a prank.
Speaker 2: A rep from that association told the publication New Scientist,
Speaker 2: it's not big money, but it could be the thin
Speaker 2: end of a wedge to using our resources in a
Speaker 2: new way some years in the future. The money that
Speaker 2: comes from this kind of commercial service could be used
Speaker 2: to fund pure research.
Speaker 1: Well interesting, I did. I was reading the comments under
Speaker 1: the YouTube video. I was so unsure about the veracity
Speaker 1: of this whole thing, and a lot of people seemed
Speaker 1: to remember voting on it, and we're like, oh, yeah,
Speaker 1: this is the one I wanted to win. Okay, so
Speaker 1: that happened. Yeah, and I I I do have to
Speaker 1: say that the term world's first extraterrestrial advertisement makes me
Speaker 1: very unhappy. A lot of Yeah, a lot of people
Speaker 1: were also unhappy because they're like, now they're going to
Speaker 1: come here. They are sentient Doritos, and we're just killing them.
Speaker 2: I mean, that's assuming that they can decode the video.
Speaker 1: So here we are. But there's a lot of intermediate stepped.
Speaker 1: There was some very cheeky joking about like how they
Speaker 1: were putting it in zeros and ones and like, did
Speaker 1: you use VLC? How did you code all of this?
Speaker 1: They did, But you know, it's just kind of a
Speaker 1: difficult concept to wrap your mind around anyway. So going
Speaker 1: back to that executive I mentioned at the beginning, when
Speaker 1: Arch West died in twenty eleven, his family sprinkled some
Speaker 1: doritos into his urn before it was buried. Well, that's
Speaker 1: what his daughter said they were going to do. So
Speaker 1: he was a big fan, and he he was like
Speaker 1: in the taste tests up until he died. I think
Speaker 1: he really didn't like the Hamburger one. Oh okay, well yeah,
Speaker 1: you can read more about that if you would like.
Speaker 1: But this brings us too. Oh a collaboration between Taco
Speaker 1: Bell and that gave us the wildly successful Dorrito's Locos
Speaker 1: Tacos in twenty twelve. Taco Bells R and D Department,
Speaker 1: which is a real thing, and I've even seen a
Speaker 1: mini documentary about it. Oh yeah, it's intense. Yeah, it's
Speaker 1: real intense. They spent two years refining it, and basically
Speaker 1: the hold up was figuring out how to make something
Speaker 1: dorito like that was sturdy enough to hold the toppings. Yeah,
Speaker 1: but they succeeded. They sold over a billion of those
Speaker 1: things the first year.
Speaker 2: The first year, yep, they had to hire an extra
Speaker 2: fifteen thousand people to keep up with demand.
Speaker 1: Huh. Yeah, and they have debuted other flavors, some of
Speaker 1: which have been discontinued to outrage and sadness. In twenty
Speaker 1: twenty two, they debuted flaming hot Territo's Tacos. Honestly, this
Speaker 1: whole thing is it was such a big deal you
Speaker 1: could probably do an episode on it alone. I was
Speaker 1: reading the numbers behind it. I was like, no, no,
Speaker 1: clearly not today, but not today. There is some controversy
Speaker 1: about who invented the DLT as it's called. There's two
Speaker 1: main groups. Yeah, one of them being unpaid interns. Oh yeah,
Speaker 1: I mean it. I mean yeah. It seems like a team,
Speaker 1: like a team effort, perhaps competing teams. Perhaps some people
Speaker 1: weren't as recognized as others. But yeah, well it was
Speaker 1: a huge success. Yes, but this brings us to a fumble.
Speaker 1: Oh I had not heard about this, Oh I did.
Speaker 1: I can't wait to hear your thoughts about it. I
Speaker 1: don't I missed this. In twenty eighteen, then Pepsiico CEO
Speaker 1: Indra Nui caused a bit of controversy after she said
Speaker 1: on the Freakonomics podcast that there were gender differences when
Speaker 1: it came to eating Dorito's because women quote don't like
Speaker 1: to crunch too loudly in public, and they don't lick
Speaker 1: their fingers generously, and they don't like to pour the
Speaker 1: little broken pieces and the flavor into their mouth. She
Speaker 1: claimed the company was working on a type of dorrito
Speaker 1: that tasted the same but was more discreet. I guess
Speaker 1: like less crunch less powder. Uh. Well, the internet had
Speaker 1: thoughts about what was dubbed the Lady Dorito, to the
Speaker 1: point someone at Dorito's had to make a statement clarifying
Speaker 1: that there were no plans for such a product and quote,
Speaker 1: we already have doritos for women. They're called doritos, and
Speaker 1: they're enjoyed by millions of people every day. At the
Speaker 1: same time, we know needs and preferences continue to evolve,
Speaker 1: and we're always looking for new ways to engage into
Speaker 1: light our consumers. And I wow, what a corporate response.
Speaker 1: I don't know if it's related, but Mui step down
Speaker 1: from her position that same year. Listen, if you think
Speaker 1: I'm not over here, with a bag of chips, dumping
Speaker 1: it out, dumping the crumbs and the dust, the flavor
Speaker 1: dust directly into my face. That that is one of
Speaker 1: the purest moments you can experience as a human in
Speaker 1: this corporate hellscape of our modern world. Right, don't deny
Speaker 1: me that based on on my sex and or gender.
Speaker 1: The crunch is like half of the whole, the powder
Speaker 1: you're talking about, the whole chip. That's what makes it good.
Speaker 1: And going back to the Dorito's experience, some of it
Speaker 1: the fun is that you get your figures, get to
Speaker 1: dump the cross.
Speaker 2: I yeah, that was, and particularly in twenty eighteen, when
Speaker 2: I will say we ladies were a tiny bit fired
Speaker 2: up about a number of things. Yeah, like making this
Speaker 2: statement that year in particular, I was.
Speaker 1: Like, oh maam, what have you done? Like that's not
Speaker 1: what to say right now? Yeah, well that she also
Speaker 1: made a comment about like you can't put Dorito's in
Speaker 1: a purse, and I was like, yes, you can. Also
Speaker 1: why not I have chips in my purse right now.
Speaker 1: There don't happen to be Dorito's, but right, I mean,
Speaker 1: they're in a bag, They're not like I know anyway anyway,
Speaker 1: that happened. Oh heck, all right, uh less controversial. Well now,
Speaker 1: I don't know, actually, y'all tell me so. In twenty
Speaker 1: twenty two, the brand launched this series of like pop
Speaker 1: up slash ghost kitchen restaurants called Dorito's after Dark, with
Speaker 1: like these kind of like fusion cuisine like stoner snack
Speaker 1: culinary options. The concept has now landed more or less
Speaker 1: permanently at a stadium arena in La where they serve
Speaker 1: things like steamed dumplings that have a flame in hot
Speaker 1: dorito chili crunch topping, sushi rolls rolled in Dorita's dust,
Speaker 1: and a ramen rito, which is a burrito filled with
Speaker 1: chicken corn and ramen noodles in a sweet chili sauce. Okay.
Speaker 2: They also serve a nacho cheese uh, machilada there, Mike,
Speaker 2: A lotta.
Speaker 1: Okay. I think they hit the vibe they were going for,
Speaker 1: to be honest, Yeah, yeah, I mean, there's right. I
Speaker 1: think that they knew their audience and they made some choices,
Speaker 1: and they were strong choices, and we applaud, we applaud
Speaker 1: strong choices. Uh huh yeah, listeners, if you've been here
Speaker 1: tried it, oh yeah, or if the pop ups were
Speaker 1: like really brief and I think only in a few
Speaker 1: plates like like La and uh Vegas and maybe New
Speaker 1: York or something like that. But but yeah, yeah, yeah,
Speaker 1: if you have any experience with all of that, do
Speaker 1: write in. I know that in other countries, I know
Speaker 1: that they've had flavors that were called like late Night
Speaker 1: flavors that I think were kind of similarly like fusion
Speaker 1: slash stoner sort of concepts. Yeah, but yeah, here we are.
Speaker 1: Here we are.
Speaker 2: Also, in twenty twenty two, Derrida's launched a line of
Speaker 2: dips in the United States, which is like a full
Speaker 2: twenty years after a lot of other markets got them.
Speaker 2: After that initial success of Friendships in the UK that
Speaker 2: the ad campaign for the dips here in the Year
Speaker 2: of Our Dark Lord twenty twenty two, in contrast to
Speaker 2: Friendships was big Dip Energy.
Speaker 1: Yep. That sounds about right. Yep. Well, speaking of I guess,
Speaker 1: Empirical partnered with Torito's in twenty twenty three to produce
Speaker 1: a nacho cheese flavored liquor.
Speaker 2: Yes, Empirical being this liquor company run by a couple
Speaker 2: of kids who used to work together at Noma and
Speaker 2: enjoy weird flavor experiments as you would probably expect, and
Speaker 2: unlike many stunt products which are created for like one
Speaker 2: marketing push and never really come never really come to market, like,
Speaker 2: this is a real product that you can go purchase,
Speaker 2: like as of this recording in late May of twenty
Speaker 2: twenty five, I do understand their their products are generally
Speaker 2: like small batch and limited, so I don't know how
Speaker 2: much longer it's going to be there. But from that
Speaker 2: product page on Empirical's website, the spirit opens with umami
Speaker 2: and tangy aromas of nacho cheese, moving to the deeper,
Speaker 2: corn forward flavors of the chip to finish on a
Speaker 2: soft salty note. All right, it sounds lovely, you know, yeah, sure,
Speaker 2: And apparently what happened here is that like Dorito's wasn't like, hey,
Speaker 2: do any wackos want to make a Dorito flavored liquor? Like,
Speaker 2: Empirical reached out to Dorito's about it. The story goes
Speaker 2: that while Empirical was in their early stages of playing
Speaker 2: with like how to extract different compounds by by tweaking
Speaker 2: the distillation process, one of their employees brought in a
Speaker 2: lunch of a sandwich and a bag of Nacho Doritos,
Speaker 2: and one of the company heads was like, hey, I
Speaker 2: wonder if I could extract that, and basically stole their
Speaker 2: chips and apologized, but ran the chips through the still
Speaker 2: and it worked like the liquor tasted like Dorito's, and
Speaker 2: they just kind of thought it was like funny and delightful,
Speaker 2: and they were like, let's bring this to more people
Speaker 2: who might find it funny and delightful.
Speaker 1: So here we are. That's nice, that's a fun Let's
Speaker 1: just experiment with something story. Yeah, yeah, all right, So
Speaker 1: this is this is a kind of out there note.
Speaker 1: But in twenty twenty four, a team of researchers did
Speaker 1: some really interesting research with one of the food dyes
Speaker 1: that's used in Dorito's, called a tartrazine or yellow number five.
Speaker 1: They used this dye in an experimental imaging study. Okay,
Speaker 1: so you know how flesh is opaque and that makes
Speaker 1: it a pain for doctors to see what's going on
Speaker 1: inside living body. Yeah, so flesh is opaque because it
Speaker 1: scatters visible light, so very Basically, their hypothesis was that
Speaker 1: if they could apply a safe water based dye to
Speaker 1: living tissues that strongly absorbs certain wavelengths of light.
Speaker 2: Rather than scattering it. That would let other wavelengths of
Speaker 2: light pass through and bounce back and illuminate what's going
Speaker 2: on underneath. So they made parts of living mice temporarily transparent.
Speaker 1: And what.
Speaker 2: Yeah, like it's wild like this, Like the photos are
Speaker 2: like the skin of the mouse is transparent and you
Speaker 2: can see what's going on with like the blood vessels
Speaker 2: underneath or stuff like that. And yellow number five is
Speaker 2: used in plenty of things. But like the pop science
Speaker 2: headline that folks went with was Dorito's food dye can
Speaker 2: make mice transparent. Of course it was the first and
Speaker 2: like basically only result I got from googling certain key
Speaker 2: terms relating to Dorito's in science.
Speaker 1: Yeah yeah, but interesting, feel weird, and I'm real glad
Speaker 1: that I read about it. Yeah, I'm glad you did too.
Speaker 1: Well this brings us to another spacefect Oh yeah, yeah, okay. Well.
Speaker 1: In twenty twenty four, Free doo La launched a limited
Speaker 1: time product, Dorito's Mini's Cool Ranch zero gravity flavored tortilla chips.
Speaker 1: And yes, these are Doritos that are civically designed to
Speaker 1: be enjoyed at zero gravity. They are bite size to
Speaker 1: avoid crumbs, and the powder was adjusted so it wouldn't
Speaker 1: flit away. They were packaged in tins that were specifically
Speaker 1: designed for this situation. Dourrito's partnered with Saint Jude for
Speaker 1: this release, donating five hundred thousand dollars, and non astronauts
Speaker 1: could enter contests to get their hands on some by
Speaker 1: donating two hundred dollars to the organization. And in my opinion,
Speaker 1: this is part of why I got so confused with
Speaker 1: my previous space fact. Hmm, this is their this is
Speaker 1: your space ad because you can watch online the astronauts
Speaker 1: eating it is pretty much an ad anyway, That's just
Speaker 1: how my brain works. That's but I did get hung
Speaker 1: up on this because I was like, I can this
Speaker 1: one I know was in space. You're like two space ads,
Speaker 1: but we can't even see the other one that didn't space.
Speaker 1: There's no there's no visual of the signal going out there.
Speaker 1: Two space ads pix or it didn't happen. Yeah, they're
Speaker 1: really They've tried a lot of things, both in marketing
Speaker 1: and products not they offer. Oh yeah, yeah, I still
Speaker 1: have a tab open, and I'm sorry Annie, I know
Speaker 1: that my tab habits give you anxiety. But I have
Speaker 1: a tab open that lists two hundred and seventeen different
Speaker 1: flavors of Dorito's from over time. I was like, I
Speaker 1: was like, maybe I can list Nope, h do you
Speaker 1: know we love our list here, but even we have
Speaker 1: to realize when we've been defeated.
Speaker 2: Yeah, and also like they've got they've had so many
Speaker 2: big marketing like big memorable marketing campaigns that I was like,
Speaker 2: kind of going to mention some of them, but then
Speaker 2: I mean, I guess I offhandedly mentioned the Peter Dinklage
Speaker 2: thing earlier, but yeah, I was just like, ah, that's fine.
Speaker 1: Yeah. That was another thing I cut too because of
Speaker 1: time was the super Bowl. They're usually sponsors of the
Speaker 1: super Bowl, so yeah, they usually have a pretty big
Speaker 1: Super Bowl ad and a lot of times they make
Speaker 1: wacky announcements in them. So if you want to look
Speaker 1: that up, there's a lot of rabbit holes, I'll say
Speaker 1: in this.
Speaker 2: One, all these big brands, it's it's wild. I'm also like,
Speaker 2: doing this reading made me so curious about about what
Speaker 2: the true scale of Dorito's is, Like how much corn
Speaker 2: do they process a year? Like where does that corn
Speaker 2: come from?
Speaker 1: Where?
Speaker 2: I mean They've got a whole bunch of ingredients in there.
Speaker 2: Where each of those come from and how how are
Speaker 2: they produced? And who is you know, who is being
Speaker 2: paid fairly for them? And I mean and the development
Speaker 2: teams too, Like I want to know about every single
Speaker 2: weird scientists. Who's who's up there like doing like like
Speaker 2: mad science for Dorito's, Like what is what are they
Speaker 2: up to? There's a book that I have not read,
Speaker 2: so I can't recommend it, but that I'm saying it
Speaker 2: exists called the Dorrito Effect by one Mark Shatsker, that
Speaker 2: goes into these giant international food systems that wind up
Speaker 2: producing these just mega brands.
Speaker 1: Yeah, and I know that was a big topic of
Speaker 1: conversation continues to be. But a big topic of conversation
Speaker 1: a couple of years ago was these companies are designing
Speaker 1: food that you eat almost addictively. All that stuff you're
Speaker 1: talking about at the top. So it's really interesting science.
Speaker 1: It's scary science, interesting science. But yeah, maybe one day
Speaker 1: in the future we can devote more time just to that.
Speaker 1: But Doritos took up enough of our time as it is. Yes, yes,
Speaker 1: I think that's what we have to say for now. Yes,
Speaker 1: it is we do. We would love to hear from
Speaker 1: you though, as we have said, and we do already
Speaker 1: have some listener mail for you, which we are going
Speaker 1: to get into as soon as we get back from
Speaker 1: one more quick break forward from our sponsors. And we're back.
Speaker 1: Thank you, sponsor, Yes, thank you, and we're back with
Speaker 1: listen love. And they just haven't that vine, you know,
Speaker 1: all right. So, because this episode is a bit longer
Speaker 1: and we have a bit of a longer listener mail today,
Speaker 1: we're splitting one in half. But we always love that,
Speaker 1: don't cane. I don't know, no, please give us the
Speaker 1: long the long takes. We love them, yeah, we do,
Speaker 1: We do love them, all right, So M wrote, I've
Speaker 1: been listening since the transition from food Stuff to Saver.
Speaker 1: I could have written in many times, but it took
Speaker 1: for someone from Houston to mention Shipley's Donuts Colachi and
Speaker 1: I'm so sorry if I'm butchering that being pigs in
Speaker 1: the blanket for me to finally get up the gumption
Speaker 1: to writing, I do beg pardon for what will be
Speaker 1: a slightly long winded email. I went to grad school
Speaker 1: for sociology and focused on community and culture development through
Speaker 1: food and sharing food wasts, so this topic is close
Speaker 1: to my heart. I have long thought the kolash and
Speaker 1: the klobas neck would be an excellent topic for y'all.
Speaker 1: Kolashi are sweet topped pastries, fruit jam, cream, cheese, poppy seed,
Speaker 1: et cetera, and klobasnck are sausage slash savory stuffed pastries.
Speaker 1: The kolatschi is rooted in the Czech immigrant community heritage. However,
Speaker 1: it appears that the kobas neck is a Czech Texan
Speaker 1: or Checksin creation, born of a love of savory foods
Speaker 1: in the state by the descendants of those original immigrants.
Speaker 1: Back in the eighties, a man from Houston discovered the
Speaker 1: two delicacies while traveling through the check part of the state.
Speaker 1: Shout out to West Texas just north of Waco. Yes
Speaker 1: the town is named West and yes it causes confusion.
Speaker 1: He fell in love with the sausage klobas neck and
Speaker 1: decided to make a business out of it. The only
Speaker 1: problem he got the name wrong. He later founded the
Speaker 1: Texas Coloschi Factory in Houston, which took off from there,
Speaker 1: and so the confusion of what a coolachi is was
Speaker 1: spread far and wide. They continue nowadays.
Speaker 2: Most folks who didn't grow up stopping off at I
Speaker 2: thirty five, Exit three point fifty three for the required
Speaker 2: Coolachi clobasneck break between Austin and DFW know the coolachi
Speaker 2: as a sad pig in the blanket.
Speaker 1: Friends.
Speaker 2: Let me tell you that is so very wrong. My
Speaker 2: own spouse was one such individual who grew up in Houston.
Speaker 2: I made sure he learned what a klobasnek actually is.
Speaker 2: The klobasnek is a pillowy, soft dough that fully encompasses
Speaker 2: quality sausage links or meat of choice. Sometimes you have
Speaker 2: the option for cheese, jalapenos, pepperoni, ham. Even a beef
Speaker 2: and sauerkraut option one would be enough to tide you
Speaker 2: over until you get to dinner at your grandparents' house.
Speaker 2: Two or three are enough so you might not need dinner,
Speaker 2: especially if you get a strawberry cream cheese colachi for dessert.
Speaker 2: I've attached Texas Monthly article for y'all to read. I
Speaker 2: tend to send it to the uninformed who show even
Speaker 2: a speck of interest in this important Texas staple. In
Speaker 2: my self appointed mission to share the true name of
Speaker 2: the checks and staple. I've also included the link to
Speaker 2: the Texas Colachi factory now called the Klachi Factory.
Speaker 1: Their response to getting the name wrong. Apparently it's their
Speaker 1: own twist. All in all, I'm thankful that when I'm
Speaker 1: far from home, traveling or living elsewhere, that the proliferation
Speaker 1: of Kolachi and Klobasnek means that I can more easily
Speaker 1: access the taste of my childhood. Nothing beats so warm
Speaker 1: spicy sausage and cheese klobasnek while leaning against your car
Speaker 1: to stretch your legs after you've been on the road
Speaker 1: for three hours. I do want to express my appreciation
Speaker 1: for all y'all have done for us, the listeners over
Speaker 1: the years. At the start of the pandemic, I wound
Speaker 1: up getting stuck in the Upper Midwest for a few years,
Speaker 1: not a bad place to be, but certainly only as
Speaker 1: a recent transplant, and the podcast helped provide distraction. Now
Speaker 1: that I'm back home in Texas for family, I still
Speaker 1: find comfort in the podcast that has continued to see
Speaker 1: me through these crazy, scary times. Oh that's so sweet.
Speaker 1: Thank you, Yeah, yeah, thank you, And I'm so glad
Speaker 1: that we could. I'm so glad that we could be there. Yes,
Speaker 1: just like, listen, you're telling me about this coolbasnik on
Speaker 1: a road trip. That sounds so good, like yeahs like
Speaker 1: such a good road trip food, like all the time food,
Speaker 1: but on a road trip, right, Yeah, meat pies are
Speaker 1: one of my favorite things for a road trip, like
Speaker 1: a handheld meat pie. And but those are also kind
Speaker 1: of difficult to get in the United States. And so yeah,
Speaker 1: this sort of thing so good, so good, And you
Speaker 1: know we love regional things like this, so thank you
Speaker 1: for writing it, yes, and we both hope that we
Speaker 1: did not I share those pronunciations too hard, yes, yes,
Speaker 1: and thank you for writing in pronunciations as you probably
Speaker 1: know all listeners probably know. Sometimes that's hard to gauge,
Speaker 1: but we appreciate it nonetheless. Gosh, one day I think
Speaker 1: an episode on this is oh oh absolutely, yeah, that's
Speaker 1: such a fun story. Yes, And they're like, what it's
Speaker 1: our ref on it? Be quiet, I love eat your snacks.
Speaker 1: They're like, no, we knew what we were doing. How
Speaker 1: dare you? Oh well, thank you so much M for
Speaker 1: writing in. If you would like to write to us listeners,
Speaker 1: you can You can email us at Hello at savorpod
Speaker 1: dot com. We're also on social media.
Speaker 2: You can find us on Blue Sky and Instagram at
Speaker 2: savor pod, and we do hope to hear from you.
Speaker 2: Savor is production of my Heart Radio or more podcasts.
Speaker 2: For my Heart Radio, you can visit the iHeartRadio app,
Speaker 2: Apple Podcasts, or wherever you.
Speaker 1: Listen to your favorite shows. Thanks us always to our
Speaker 1: super producers Dylan Fagan and Andrew Howard. Thanks to you
Speaker 1: for listening, and we hope that lots more good things
Speaker 1: are coming your way