WEBVTT - Doritos: Cash in Your Chips

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<v Speaker 1>Hello, welcome savor prediction of iHeart Radio.

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<v Speaker 2>I'm Any and I'm Moren Mogelbaum, and today we have

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<v Speaker 2>an episode for you about Dorito's.

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<v Speaker 1>Not a sponsor, nope, but wow, quite an episode. Yeah. Yeah.

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<v Speaker 2>So the reason this was on my mind is that,

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<v Speaker 2>you know, we are entering a cookout season here in

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<v Speaker 2>Atlantis certainly, and you know the weather is turning and

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<v Speaker 2>it's been like kind of nice and sunny out and

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<v Speaker 2>we're about to come up on a bunch of weekends

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<v Speaker 2>where people tend to go have picnics or grill out

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<v Speaker 2>or whatever it is and perhaps eat some hacken.

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<v Speaker 1>Chips, perhaps eat some hacken chips, and people a lot

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<v Speaker 1>of people love Dorito's. They do. They have a lot

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<v Speaker 1>of fans. I can't wait to talk about it more.

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<v Speaker 1>And I listeners. At the top of the episode, I'm

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<v Speaker 1>just going to say, please write in any of your

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<v Speaker 1>Dorito thoughts. Oh yeah, I'm nearly positive that most of

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<v Speaker 1>you have at least one Derrito memory or opinion. Yeah.

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<v Speaker 2>Yes, And strangely enough, I feel like that counts for

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<v Speaker 2>more of a global audience than I would usually be

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<v Speaker 2>confident in. I don't think I knew exactly how big

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<v Speaker 2>this brand was, and I don't know why I didn't,

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<v Speaker 2>but I'm like, you've got Peter Dinklage rapping about them

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<v Speaker 2>at the Super Bowl ad, like that's like, why am

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<v Speaker 2>I surprised about this?

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<v Speaker 1>Yeah, they're a very specific type of brand that has

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<v Speaker 1>the energy of we know who our audience is. I

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<v Speaker 1>haven't had Doritas in a long time, but when I

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<v Speaker 1>was in high school, I went through a big dourrito

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<v Speaker 1>phase and I loved putting the nacho cheese Doritos on sandwiches,

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<v Speaker 1>primarily turkey sandwiches. Okay, so it would just be turkey

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<v Speaker 1>and Doritos. Interesting, like wet ingredients would they would mess

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<v Speaker 1>with the integrity of the crunch of the dorrito, which

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<v Speaker 1>is what I wanted.

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<v Speaker 2>You were looking for the dorito crunch. Yeah, yes, but

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<v Speaker 2>it was really good. And for a while that was

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<v Speaker 2>like a whole thing. Every day I had a Toto sandwich.

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<v Speaker 1>And then that phase faded away, And that's kind of

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<v Speaker 1>into that. Oh.

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<v Speaker 2>I love those food obsessions you go through, kind of

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<v Speaker 2>especially when you're a kid, and maybe perhaps a slightly

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<v Speaker 2>neuro diverging kid who just gets obsessed with like a

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<v Speaker 2>flavor or a texture, or whatever it is.

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<v Speaker 1>And no one can I mean, no one can really

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<v Speaker 1>stop you. So you're just like, all right, yeah, this

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<v Speaker 1>is what I'm doing for right now. I've never been

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<v Speaker 1>a chips on a sandwich human like I. I feel

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<v Speaker 1>like they tear up the roof of my mouth and

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<v Speaker 1>I get mad. Yeah. Well, we're going to talk about

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<v Speaker 1>this kind of a briefly in a history section. But

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<v Speaker 1>I did have an incident where a Dorito sandwich did

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<v Speaker 1>do some harm. Well, but it was minor. It was

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<v Speaker 1>minor harm. Sure, you live to tell the tale, and

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<v Speaker 1>that's what's important. Yes, And I still had a Dorito

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<v Speaker 1>sandwich the next day, so there you go.

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<v Speaker 2>Yeah, I mean, Dorito's taste great. It's you know, I

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<v Speaker 2>try really hard to not purchase things like snack chips

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<v Speaker 2>because they're expensive, and then and then you just and

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<v Speaker 2>then if you have them, you're gonna eat them, and

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<v Speaker 2>then that's you know, there were more nutritionally sound options

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<v Speaker 2>to make that, honestly, probably cost less money. However, I

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<v Speaker 2>will say that while reading about various international flavors of

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<v Speaker 2>Dorito's freedo, lay, y'all, they come up with beautiful flavors everywhere,

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<v Speaker 2>but here.

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<v Speaker 1>I know, I have moments of intense jealousy listeners or

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<v Speaker 1>if I'm missing out on something because again, like I

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<v Speaker 1>don't like, I don't buy a lot of Doritos, so

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<v Speaker 1>like very occasionally, if I'm going to a party or

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<v Speaker 1>something like that, I'll be like, yeah, hey, those are

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<v Speaker 1>going to be tasty. Yeah yeah, I mostly you know

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<v Speaker 1>what I'm sad about. And I don't know if I

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<v Speaker 1>cared enough to remedy the situation. I've never had to

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<v Speaker 1>Dorito's Loco Stacco, Oh no no, And I know people

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<v Speaker 1>love them, but I don't know. I'm at a crossroads.

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<v Speaker 2>At a crossroads, I feel like you have a general

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<v Speaker 2>compunction against junk about like fast food.

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<v Speaker 1>Yeah, I mean some brands in particular, but I don't

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<v Speaker 1>generally eat fast food, but I could for research, I

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<v Speaker 1>could make an exception.

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<v Speaker 2>Uh well, it's exactly what you would expect that that

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<v Speaker 2>it is. It is what it says on the label.

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<v Speaker 2>That's okay. And if you're into that, it's delicious. I

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<v Speaker 2>mean it is engineered, deeply engineered to be delicious, and

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<v Speaker 2>it is, so there you go. Yeah, they put a

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<v Speaker 2>lot of research into these things. Gosh, these for sure

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<v Speaker 2>hoofta four other episodes. You can see our episodes on

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<v Speaker 2>tacos and nachos for more on like corn tortillas and

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<v Speaker 2>corn chips.

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<v Speaker 1>Yes, but I guess that brings us to our question, Sure, Doritos,

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<v Speaker 1>what are they? Well?

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<v Speaker 2>Doritos is a large international brand of primarily snack chips

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<v Speaker 2>made from a fried corn dough with a usually heavy

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<v Speaker 2>dusting of flavored powder coating each chip. The chips are

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<v Speaker 2>typically in a triangle shape with rounded corners like two

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<v Speaker 2>to three inches on a side that's about five seven centimeters,

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<v Speaker 2>although they can come in other shapes and sizes. Flavors

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<v Speaker 2>tend towards this variety of like very well honed combinations

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<v Speaker 2>of tangy, savory salty with like a little bit of sweetness,

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<v Speaker 2>And these days they've been leaning into more spicy concepts.

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<v Speaker 2>But the two classic ones are nacho cheese, which are

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<v Speaker 2>this purposefully fake cheese flavor with a bright orange color,

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<v Speaker 2>and then cool ranch, which are like a slightly herbal,

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<v Speaker 2>creamy ranch dressing flavor with a kind of light cream

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<v Speaker 2>color and little flex of green and orange in it.

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<v Speaker 2>They come in crinkly plastic bags and individual serving or

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<v Speaker 2>multi serving sizes. They are typically eaten straight out of

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<v Speaker 2>the bag as a snack, or maybe like a lunch

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<v Speaker 2>side dish, alongside a sandwich or in one if that's

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<v Speaker 2>your thing. They don't really taste like food, but they

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<v Speaker 2>are so pleasing to consume, so crisp and crunchy, and

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<v Speaker 2>that combination of flavors is tantalizing. They're like an ad

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<v Speaker 2>man's reimagining of food, like big and bold, and it

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<v Speaker 2>doesn't matter that's not nutritious because this is food in

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<v Speaker 2>three D and technicolor. It's like eating a television ad.

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<v Speaker 2>Each chip just bright and electric and void.

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<v Speaker 1>I like this dark. It's not dark. It's a little dark,

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<v Speaker 1>a gritty take on it. But I feel it because

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<v Speaker 1>when I think of Gurrito's, it does have this. I

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<v Speaker 1>think of the nineties ads that were so color extreme. Yeah, exactly.

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<v Speaker 1>I feel that Gerrito's encapsulated in our more modern times

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<v Speaker 1>at least, is that it's like, just eat more and

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<v Speaker 1>more and more and more, and it tastes good, and

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<v Speaker 1>these commercials are great, so get some more. Yeah. Kind

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<v Speaker 1>of is really like leaning into being silly and big

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<v Speaker 1>and I don't know, it's it's weird. It's weird.

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<v Speaker 2>I have a lot of I have a lot of

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<v Speaker 2>feelings about it. I'm kind of still kind of still

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<v Speaker 2>unwrapping them, honestly, but okay. So, Dorito's is owned by

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<v Speaker 2>Free Doo Lay, which is a subsidiary of the food

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<v Speaker 2>and beverage giant Pepsi Coo, and the brand concept is

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<v Speaker 2>vaguely like vaguely Mexican text mes, Mexican American themed, but

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<v Speaker 2>only vaguely, and it kind of varies from market to market.

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<v Speaker 2>As of right now in the United States, their lineup

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<v Speaker 2>of those typical triangular chips includes of course nacho, cheese

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<v Speaker 2>and cool ranch, then a siracha flavor, a barbecue sauce flavor,

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<v Speaker 2>salsaverde spicy sweet chili, cobranded tapetillo flavor that is this

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<v Speaker 2>upsetting shade of red retro taco seasoning flavor, spicy chili

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<v Speaker 2>lime flavor called Flamma okay uh, and then three Flame

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<v Speaker 2>and Hot flavors, which is a sub brand that started

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<v Speaker 2>with Cheetos. They've got Flame Hot cool Ranch, Flame and

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<v Speaker 2>Hot Nacho, and Flame and Hot Lime. They've also got

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<v Speaker 2>a different shape that Mini's, which are about an inch

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<v Speaker 2>to a side and come in a tube and then

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<v Speaker 2>chips that have been rolled into a hollow cylinder shape

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<v Speaker 2>like a little tube, like a little straw almost. They

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<v Speaker 2>call these Dinamta all in caps and the flavors are

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<v Speaker 2>flame and hot, caeso and chili lime, and the Dinamta

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<v Speaker 2>chips have a Dinameter label on the bag to tell.

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<v Speaker 1>You how spicy they are.

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<v Speaker 2>And yes, this is their direct answer to competitors snack

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<v Speaker 2>brand Talkies, which is owned by Mexican food giant Bimbo

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<v Speaker 2>Dorito's has invented these like Sassy a boila characters for

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<v Speaker 2>the advertising for them, named Dinah and Meta.

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<v Speaker 1>I have so many questions that we could end the

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<v Speaker 1>podcast now and never get further, all right, I yeah,

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<v Speaker 1>the dangers of not watching television, or that you no

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<v Speaker 1>longer get as many advertisements for wacky things like this,

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<v Speaker 1>and I kind of regret it. This is this is

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<v Speaker 1>quite something, quite something, yes, But internationally they've got other

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<v Speaker 1>offerings for different markets. Most markets do seem to have

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<v Speaker 1>some riff on the classic nacho cheese flavor, and usually

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<v Speaker 1>the classic ranch flavor. It's not called Ranch in international markets,

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<v Speaker 1>but something like Cool American or Cool Original is pretty common.

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<v Speaker 1>But yeah, after that, anything goes. Some markets seem to

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<v Speaker 1>be really focused on American themed flavors and others on

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<v Speaker 1>more local flavors. For example, in Taiwan there's been flavors

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<v Speaker 1>like spicy garlic or Sishuan peppercorn chicken. Japan has had

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<v Speaker 1>wasabi teraake, burger shrimp mayo. South Korea has had a

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<v Speaker 1>honey chili and an oven roasted galby chicken. Australia has

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<v Speaker 1>different There's a different nacho cheese versus Cheese Supreme flavor,

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<v Speaker 1>and then there's a third that's called Mexicana that's the

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<v Speaker 1>same color basically as the other two. I have no

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<v Speaker 1>idea what the difference is is, because what the differences

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<v Speaker 1>are because I couldn't find labels that listed the ingredients.

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<v Speaker 1>Not that always tells you that much with something with

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<v Speaker 1>this many ingredients, but y'all write in the UK has

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<v Speaker 1>had a cheeseburger flavor and a hint of curry flavor.

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<v Speaker 1>Currently they've got like a loaded pepperoni pizza flavor. Yeah wow, Yeah,

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<v Speaker 1>I'm gonna have to look at my local store and

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<v Speaker 1>see what we've got going. But I just don't think

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<v Speaker 1>we have quite the variety that I'm here and here,

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<v Speaker 1>and I like some of these. Yeah, mostly right now.

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<v Speaker 1>I feel like it's like most stores will have like

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<v Speaker 1>nacho cheese flame and hot nacho cheese, and that's kind

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<v Speaker 1>of what you've got. Yeah, yeah. Oh.

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<v Speaker 2>Dorito's does also sell dips in various markets, like sauces

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<v Speaker 2>and cheese dips like or cream based dips. They also

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<v Speaker 2>sometimes license their name and flavors out to other brands,

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<v Speaker 2>like Taco Bell or Rolled Gold pretzels. To produce the chips,

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<v Speaker 2>Doritos takes fresh corn kernels and cooks, soaks, and washes them,

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<v Speaker 2>then grinds them into dough. The dough is needed and

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<v Speaker 2>pressed into thin sheets out of which individual chips are stamped,

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<v Speaker 2>sort of like a cookie cutter. The chips are dried

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<v Speaker 2>and then deep fried. The flavorings are applied by tossing

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<v Speaker 2>the chips in drums. There's like a mist of oil

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<v Speaker 2>being sprayed inside the drum to make the surface of

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<v Speaker 2>the chips a little bit tacky or sticky, and then

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<v Speaker 2>the prepared powder is sprinkled in and coach the chips. Yeah,

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<v Speaker 2>and they do a lot of cool, weird science things

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<v Speaker 2>to make these chips delicious, like in addition to many

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<v Speaker 2>many different flavoring agents also commonly contain what's called in

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<v Speaker 2>the flavor industry flavor potentiators, and these are compounds that

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<v Speaker 2>muck about with your taste receptors in your mouth to

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<v Speaker 2>make you more sensitive to a particular flavor, in this case,

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<v Speaker 2>the savory or umami flavor that you experience when you

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<v Speaker 2>consume glutamates, glutamates being iterations of an amino acid that

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<v Speaker 2>tastes savory or lumammy. So doritos contain glutamates, and then

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<v Speaker 2>they also contain these potentiators that temporarily physically alter your

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<v Speaker 2>glutamate receptors to make them more sensitive, like up to

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<v Speaker 2>thirty times more sensitive, so like you truly experience more

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<v Speaker 2>flavor while you're eating doritos.

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<v Speaker 1>Wow.

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<v Speaker 2>In the processed food industry in general, potentiators can be

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<v Speaker 2>used to help reduce the amount of a given ingredient

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<v Speaker 2>that needs to be included, and not just the one

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<v Speaker 2>that the potentiator works in tandem with. In the case

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<v Speaker 2>of the glutamate one, I think it's more expensive than

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<v Speaker 2>the glutamates, so that would be silly, but you can,

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<v Speaker 2>for example, they can help. The food made with reduced

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<v Speaker 2>sodium still taste flavorful, so it's cool in various applications.

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<v Speaker 2>Slightly insidious, I adore it. A few other tricks are

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<v Speaker 2>in there, like like the flavor powder mix is given

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<v Speaker 2>this super fine flour level grind, which lets the powder

0:16:46.240 --> 0:16:50.840
<v Speaker 2>really like fill every part of the surface of a

0:16:50.960 --> 0:16:57.440
<v Speaker 2>chip and your fingers and your mouth, and thus increases

0:16:57.720 --> 0:17:01.000
<v Speaker 2>like the surface area of the flavoring, so that the

0:17:01.080 --> 0:17:04.440
<v Speaker 2>flavoring hits more of those receptors and tastes stronger.

0:17:08.280 --> 0:17:15.880
<v Speaker 1>Wow, oh man, And yeah. Yeah.

0:17:15.880 --> 0:17:19.040
<v Speaker 2>They're typically eaten as is, but their website insists that

0:17:19.040 --> 0:17:20.800
<v Speaker 2>there are all kinds of things things you can do

0:17:20.840 --> 0:17:23.600
<v Speaker 2>with them, mostly involving crushing them up and using them

0:17:23.600 --> 0:17:27.440
<v Speaker 2>as like a crispy coating or topping like our breadcrumbs.

0:17:27.440 --> 0:17:30.359
<v Speaker 2>Not enough if you're deep frying a whole onion. Yeah,

0:17:30.440 --> 0:17:34.080
<v Speaker 2>Dorito's has a solution for you. They do also list

0:17:34.080 --> 0:17:36.800
<v Speaker 2>of peanut butter and nacho Doritos sandwich, and I thought

0:17:36.800 --> 0:17:37.000
<v Speaker 2>of you.

0:17:37.640 --> 0:17:42.199
<v Speaker 1>Oh wow, Okay, that's okay, I can see that. I

0:17:42.240 --> 0:17:46.280
<v Speaker 1>can see that working. Oh yeah, I feel like a

0:17:46.320 --> 0:17:49.440
<v Speaker 1>couple of years ago there was a I can't remember

0:17:49.520 --> 0:17:53.320
<v Speaker 1>if it was flaming hot cheetos are Dorito's, but there

0:17:53.400 --> 0:17:57.600
<v Speaker 1>was a like Thanksgiving turkey recipe. Oh oh, that got

0:17:57.640 --> 0:18:01.840
<v Speaker 1>a lot of traction where the chrome you fry it?

0:18:02.040 --> 0:18:09.520
<v Speaker 1>I guess, okay, yeah, I mean I'm sure it was tasty. Yeah, huh,

0:18:10.520 --> 0:18:12.680
<v Speaker 1>I guess I kind of went to the bad place

0:18:12.720 --> 0:18:14.679
<v Speaker 1>there for a second. But I'm coming back from it.

0:18:15.880 --> 0:18:18.399
<v Speaker 2>And yeah, in the in the States, and ye all

0:18:18.400 --> 0:18:21.520
<v Speaker 2>write in about other cultural experiences, but in the States,

0:18:21.560 --> 0:18:27.800
<v Speaker 2>there is a pretty deep cultural nostalgia surrounding Dorito's as

0:18:28.000 --> 0:18:31.000
<v Speaker 2>like a simple snack that you've probably had as a kid,

0:18:31.200 --> 0:18:34.240
<v Speaker 2>or maybe at picnics or cookouts or like home viewings

0:18:34.280 --> 0:18:39.280
<v Speaker 2>of sporting events. And there's a bit of like almost

0:18:39.560 --> 0:18:43.120
<v Speaker 2>fetishization of getting a little bit messy while you're eating them,

0:18:43.200 --> 0:18:46.199
<v Speaker 2>because the powder coating does stick to your fingers and

0:18:46.240 --> 0:18:50.520
<v Speaker 2>it's like culturally allowable to lick it off. And like

0:18:50.520 --> 0:18:53.159
<v Speaker 2>fetishization is a strong word. But does people have like

0:18:53.320 --> 0:18:57.080
<v Speaker 2>specifically strong positive emotions about that.

0:18:59.640 --> 0:19:04.280
<v Speaker 1>Yes, yes, I believe. Isn't that called the Dorito's experience?

0:19:05.720 --> 0:19:11.800
<v Speaker 1>I found a Reddit post about the experience. I haven't

0:19:11.880 --> 0:19:15.120
<v Speaker 1>read that term, but but yeah, I mean we can

0:19:15.200 --> 0:19:19.240
<v Speaker 1>we can call it that? I think people do. Oh,

0:19:19.240 --> 0:19:22.880
<v Speaker 1>we don't have to know. I'm cool with it. Yeah,

0:19:22.920 --> 0:19:27.720
<v Speaker 1>no reason not to. Speaking of the Dorito's experience, Man,

0:19:28.400 --> 0:19:32.359
<v Speaker 1>corporate marketing makes me feel so insane. Allow me to

0:19:32.440 --> 0:19:39.159
<v Speaker 1>quote for you from the Dorito's website. All right, Dorito's

0:19:39.200 --> 0:19:43.000
<v Speaker 1>Reserved isn't just a chip. It's fuel for disruption. Our

0:19:43.040 --> 0:19:47.000
<v Speaker 1>flavors ignite adventure and inspire action. With every crunch, we

0:19:47.040 --> 0:19:51.040
<v Speaker 1>aim to redefine culture and support those who are boldly themselves.

0:19:51.400 --> 0:19:59.920
<v Speaker 1>Are you ready if so, crunch on? Wow, my aspiration.

0:20:02.119 --> 0:20:06.680
<v Speaker 1>We aim to redefine culture. I don't know what that means.

0:20:06.800 --> 0:20:10.240
<v Speaker 1>I don't know what redefining culture means the specific instance.

0:20:10.280 --> 0:20:13.800
<v Speaker 1>And I'm slightly scared. And this absolutely flavored by my

0:20:13.920 --> 0:20:20.080
<v Speaker 1>top of the episode text. I mean, you are right,

0:20:20.240 --> 0:20:24.160
<v Speaker 1>the corporate marketing they always love to do. It's not

0:20:24.560 --> 0:20:28.440
<v Speaker 1>just a chip. It's going to change the entire galaxy.

0:20:28.520 --> 0:20:31.720
<v Speaker 1>And this is how And you read it and you're like,

0:20:31.480 --> 0:20:37.200
<v Speaker 1>You're like, are we still talking about snack chips. I'm

0:20:37.240 --> 0:20:42.080
<v Speaker 1>a little unnerved. I'm a little unsettled. Also, like I

0:20:42.840 --> 0:20:49.480
<v Speaker 1>really hate, I really hate like disruptor culture. I really

0:20:49.480 --> 0:20:53.840
<v Speaker 1>hate the term disruption, and so fuel for disruption is

0:20:54.000 --> 0:20:59.000
<v Speaker 1>very funny to me. Yeah, like do we need to

0:20:59.040 --> 0:21:02.399
<v Speaker 1>disrupt everything? Can't we maybe just like go with a flow,

0:21:02.560 --> 0:21:07.280
<v Speaker 1>just a little read the room. Perhaps, I don't know,

0:21:07.760 --> 0:21:12.720
<v Speaker 1>it's just spitball in here. Yeah, just eat some delicious

0:21:12.800 --> 0:21:16.520
<v Speaker 1>chips with your friends and that's okay. We don't have

0:21:16.600 --> 0:21:25.600
<v Speaker 1>to disrupt that. Well, what about the nutrition treats are nice?

0:21:25.840 --> 0:21:30.080
<v Speaker 1>Treats are nice. Yeah, that's a nice We do have

0:21:30.119 --> 0:21:34.320
<v Speaker 1>some numbers for you. Yeah, uh so okay. Uh.

0:21:34.400 --> 0:21:38.000
<v Speaker 2>Doritos are the top selling tortilla chip in the United

0:21:38.040 --> 0:21:42.520
<v Speaker 2>States by far, with something like seventy percent of the

0:21:42.560 --> 0:21:46.879
<v Speaker 2>tortilla chip market share, and they have been for years.

0:21:47.600 --> 0:21:51.000
<v Speaker 2>They sold about one point one four billion units in

0:21:51.080 --> 0:21:52.000
<v Speaker 2>twenty twenty four.

0:21:55.880 --> 0:21:57.359
<v Speaker 1>Uh huh.

0:21:57.760 --> 0:22:00.680
<v Speaker 2>They're also the top selling tortilla chi in the UK.

0:22:01.320 --> 0:22:04.200
<v Speaker 2>I believe in even higher market share, like something around

0:22:04.240 --> 0:22:09.320
<v Speaker 2>seventy nine percent, and Dorito's runs Europe's largest tortilla chip

0:22:09.359 --> 0:22:13.760
<v Speaker 2>factory in Coventry in the UK. Some one third of

0:22:13.880 --> 0:22:20.159
<v Speaker 2>UK households purchased Dorito's. But so PepsiCo is actually a

0:22:20.160 --> 0:22:24.359
<v Speaker 2>little quiet about exactly how much business their brands do,

0:22:25.840 --> 0:22:29.440
<v Speaker 2>Like how much resources each one uses and what their

0:22:29.520 --> 0:22:31.000
<v Speaker 2>exact profits are.

0:22:30.920 --> 0:22:31.760
<v Speaker 1>And stuff like that.

0:22:32.800 --> 0:22:36.880
<v Speaker 2>But I can tell you that Dorito's has been one

0:22:36.920 --> 0:22:41.240
<v Speaker 2>of PepsiCo's billion dollar brands, that is a brand that

0:22:41.359 --> 0:22:44.080
<v Speaker 2>makes over a billion in sales every year.

0:22:44.600 --> 0:22:54.840
<v Speaker 1>Since sometime in the nineteen nineties. Dang, yeah. It seems

0:22:54.880 --> 0:22:59.960
<v Speaker 1>like Dorito's have been well loved, continue to be well loved,

0:23:00.960 --> 0:23:05.320
<v Speaker 1>and yet the history I found was surprisingly not as

0:23:05.400 --> 0:23:07.560
<v Speaker 1>well documented as I thought it would be.

0:23:13.240 --> 0:23:15.639
<v Speaker 2>You know, there are some brands that are like, we

0:23:15.720 --> 0:23:20.320
<v Speaker 2>are going to aggressively detail this story, and some brands

0:23:20.359 --> 0:23:24.360
<v Speaker 2>that are like, look over here, we've got a late

0:23:24.440 --> 0:23:26.679
<v Speaker 2>night American hot wings flavor. Don't you want to eat it?

0:23:28.119 --> 0:23:32.080
<v Speaker 1>We've got to look over here one. But it's really interesting,

0:23:32.800 --> 0:23:38.080
<v Speaker 1>a lot interesting stuff going on. Nonetheless, Yes, yes, and

0:23:38.119 --> 0:23:39.920
<v Speaker 1>we are going to get into that history as soon

0:23:39.920 --> 0:23:41.680
<v Speaker 1>as we get back from a quick break for a

0:23:41.720 --> 0:23:54.640
<v Speaker 1>word from our sponsors, and we're back. Thank you, sponsor, Yes,

0:23:54.720 --> 0:23:59.879
<v Speaker 1>thank you. Okay, so separate episode. But tortilla chips have

0:24:00.680 --> 0:24:03.959
<v Speaker 1>probably been around for hundreds of years in areas that

0:24:04.080 --> 0:24:05.920
<v Speaker 1>use corn based dough. It's just one of those things

0:24:05.920 --> 0:24:10.439
<v Speaker 1>that makes sense to me. M Yeah, especially right, Like,

0:24:10.480 --> 0:24:15.960
<v Speaker 1>if you're making masa, if you're making tortillas, you're gonna

0:24:16.000 --> 0:24:19.359
<v Speaker 1>make a chip out of it at some point. Yep,

0:24:19.800 --> 0:24:23.320
<v Speaker 1>it just makes sense to me. But that being said,

0:24:23.480 --> 0:24:26.440
<v Speaker 1>Freedo Lay is thought to be the first to make,

0:24:26.640 --> 0:24:29.359
<v Speaker 1>distribute and selt repea chips on a large scale in

0:24:29.480 --> 0:24:34.720
<v Speaker 1>the United States, and that was with Dorito's, all right.

0:24:34.840 --> 0:24:40.159
<v Speaker 1>So the history of Doriedo's generally starts around the nineteen sixties.

0:24:41.280 --> 0:24:45.800
<v Speaker 1>This was when convenience and modern technologies were all the rage,

0:24:46.720 --> 0:24:50.040
<v Speaker 1>and one of the companies really leaning into this was

0:24:50.200 --> 0:24:54.840
<v Speaker 1>Disney and Disneyland is a name often thrown about in

0:24:54.920 --> 0:24:59.439
<v Speaker 1>the discussion of the Doriedo's origin story. You never know

0:24:59.520 --> 0:25:03.800
<v Speaker 1>when disney right Land is gonna pop up. I didn't

0:25:03.840 --> 0:25:08.359
<v Speaker 1>know this, but it makes so much sense. It really does,

0:25:08.760 --> 0:25:12.480
<v Speaker 1>It really does, all right. So, as the story goes,

0:25:12.640 --> 0:25:16.879
<v Speaker 1>Anaheim's Disneyland had a Mexican restaurant called Casa de Frito's,

0:25:17.000 --> 0:25:20.119
<v Speaker 1>operated by Fretto l A in the nineteen sixties. It

0:25:20.160 --> 0:25:24.560
<v Speaker 1>opened pretty soon after Disneyland opened. It was, of course

0:25:25.000 --> 0:25:29.920
<v Speaker 1>good marketing for free doola. Customers got complimentary Freto's at

0:25:29.920 --> 0:25:32.280
<v Speaker 1>the end of the meal. I think, and it was

0:25:32.280 --> 0:25:34.920
<v Speaker 1>pretty savvy since this was around the time there was

0:25:34.960 --> 0:25:38.160
<v Speaker 1>an increasing interest in Mexican food in the United States,

0:25:38.560 --> 0:25:41.720
<v Speaker 1>and Disney kind of had that whole try foods from

0:25:41.720 --> 0:25:46.600
<v Speaker 1>around the world vibe. And sure enough, this restaurant was

0:25:46.640 --> 0:25:49.119
<v Speaker 1>so popular it had to move to a larger venue

0:25:49.560 --> 0:25:54.080
<v Speaker 1>just a few years after it opened. The restaurant didn't

0:25:54.080 --> 0:25:57.240
<v Speaker 1>make their own tortillas, though, they contracted that out to

0:25:57.640 --> 0:26:00.919
<v Speaker 1>Alex Foods, a company that delivered Mexican food items like

0:26:01.000 --> 0:26:07.200
<v Speaker 1>tortillas across southern California. One day, a salesman from Alex

0:26:07.240 --> 0:26:10.960
<v Speaker 1>Foods noticed that this restaurant was throwing out old tortillas,

0:26:11.040 --> 0:26:14.080
<v Speaker 1>and he suggested that they fry them up and seasoned

0:26:14.080 --> 0:26:21.119
<v Speaker 1>them as snack instead. And these chips were fairly popular.

0:26:21.240 --> 0:26:23.720
<v Speaker 1>I read they were a hidden menu item, and then

0:26:23.920 --> 0:26:26.120
<v Speaker 1>I heard but they were like just a really popular

0:26:26.119 --> 0:26:28.520
<v Speaker 1>one that ran out quickly. I'm not sure, but they

0:26:28.560 --> 0:26:33.200
<v Speaker 1>got pretty popular, and somehow word got to an executive

0:26:33.240 --> 0:26:37.280
<v Speaker 1>at Freedo Lay After getting a taste, the executive knew

0:26:37.480 --> 0:26:40.640
<v Speaker 1>they had a winner on their hands, and production started

0:26:40.760 --> 0:26:45.080
<v Speaker 1>in nineteen sixty four, and Dorito's hit grocery shelves in

0:26:45.240 --> 0:26:49.639
<v Speaker 1>nineteen sixty six. At first, Alex Foods made the chips

0:26:49.640 --> 0:26:52.280
<v Speaker 1>and Frido Lay sold them, but once the product was successful,

0:26:52.320 --> 0:26:57.280
<v Speaker 1>the company didn't renew the partnership with Alex Foods. However,

0:26:58.560 --> 0:27:00.520
<v Speaker 1>there are a lot of other stories out how this

0:27:00.600 --> 0:27:05.159
<v Speaker 1>whole thing happens. There's another one that's told a lot

0:27:05.520 --> 0:27:09.479
<v Speaker 1>that the free Dolay marketing executive at the time, Archibald West,

0:27:10.000 --> 0:27:13.600
<v Speaker 1>invented Dorito's. There are a lot of variations on this

0:27:13.720 --> 0:27:18.000
<v Speaker 1>specific story, one being he enjoyed roadside tortillas that came

0:27:18.040 --> 0:27:20.080
<v Speaker 1>in a round bag while he was on vacation with

0:27:20.119 --> 0:27:22.800
<v Speaker 1>his family in nineteen sixty four, and then he set

0:27:22.840 --> 0:27:26.560
<v Speaker 1>out to replicate them. He also is sometimes the executive

0:27:26.640 --> 0:27:32.560
<v Speaker 1>that tried the chips at Casa Deefrito's in the previous story. However,

0:27:32.920 --> 0:27:36.919
<v Speaker 1>and I kind of love this. Even a public relations

0:27:36.960 --> 0:27:40.400
<v Speaker 1>director at Freedo La has admitted they have no evidence

0:27:40.720 --> 0:27:44.560
<v Speaker 1>of any of this, okay, and says that no one

0:27:44.720 --> 0:27:52.080
<v Speaker 1>person invented Dorito's. Very diplomatic, very diplomatic, but I like

0:27:52.160 --> 0:27:57.080
<v Speaker 1>even them had to be like, we can't say that's true.

0:27:58.800 --> 0:28:01.560
<v Speaker 1>Others say that the chips were a sourced from local

0:28:01.640 --> 0:28:04.080
<v Speaker 1>Mexican producers and that it was their way of making

0:28:04.119 --> 0:28:07.000
<v Speaker 1>money off of remaining pieces of tortillas, and then Fredo

0:28:07.080 --> 0:28:10.479
<v Speaker 1>Lay basically just took credit for it. Just kind of

0:28:10.520 --> 0:28:13.040
<v Speaker 1>a similar You can make that same telling of the

0:28:13.119 --> 0:28:17.280
<v Speaker 1>alex food story as well, But anyway, whatever the case,

0:28:17.520 --> 0:28:20.840
<v Speaker 1>Dorito's were being sold in the southwest of the country

0:28:20.880 --> 0:28:24.879
<v Speaker 1>by nineteen sixty six and nationwide soon after. The first

0:28:24.960 --> 0:28:28.480
<v Speaker 1>flavor they offered was simply toasted corn, though two years

0:28:28.560 --> 0:28:33.800
<v Speaker 1>later they added taco seasoning. With all the company's marketing efforts,

0:28:33.880 --> 0:28:37.240
<v Speaker 1>Dorito's were pretty ubiquitous within a decade.

0:28:38.320 --> 0:28:41.600
<v Speaker 2>Yeah, partially because while all of this was going on,

0:28:41.880 --> 0:28:45.800
<v Speaker 2>in nineteen sixty five, Freda Lay merged with Pepsi to

0:28:45.960 --> 0:28:51.240
<v Speaker 2>form Pepsi Coo. And that really catapulted both companies.

0:28:53.040 --> 0:28:56.120
<v Speaker 1>Yes, and just to give you an idea of how

0:28:56.200 --> 0:29:02.240
<v Speaker 1>much we have to say about Dorito's, I love company Legalese.

0:29:03.080 --> 0:29:06.480
<v Speaker 1>This was a whole thing, and if you care to

0:29:06.480 --> 0:29:09.200
<v Speaker 1>read about it, you can. But I was overwhelmed by

0:29:09.240 --> 0:29:13.000
<v Speaker 1>everything else, so we'd go look it up if you

0:29:13.760 --> 0:29:20.480
<v Speaker 1>about it. Mergers. Yeah, I'm so boring in some things.

0:29:20.520 --> 0:29:26.800
<v Speaker 1>Oh my god, tell me about this Nacho cheese flavor

0:29:27.120 --> 0:29:30.360
<v Speaker 1>was released in nineteen seventy two. Cool Ranch was introduced

0:29:30.360 --> 0:29:32.760
<v Speaker 1>in nineteen eighty six, though it first went by the

0:29:32.840 --> 0:29:38.720
<v Speaker 1>name Cooler Ranch. By the nineties, Doritos were a household

0:29:38.760 --> 0:29:42.280
<v Speaker 1>name in the United States and there were flavors galore.

0:29:42.400 --> 0:29:46.360
<v Speaker 1>There were commercials everywhere. They were making an astonishing amount

0:29:46.400 --> 0:29:46.920
<v Speaker 1>of money.

0:29:47.320 --> 0:29:49.800
<v Speaker 2>Oh yeah, Like, they did a product placement deal with

0:29:49.880 --> 0:29:51.680
<v Speaker 2>the first Wayne's World movie.

0:29:51.680 --> 0:29:54.040
<v Speaker 1>Arth You know what I'm talking about, right, They.

0:29:53.960 --> 0:29:56.920
<v Speaker 2>Co branded with Taco Bell, They placed their first Super

0:29:56.920 --> 0:30:01.680
<v Speaker 2>Bowl ad. It featured Chevy Chase. It was it was

0:30:01.800 --> 0:30:03.360
<v Speaker 2>becoming a cultural thing.

0:30:04.680 --> 0:30:09.480
<v Speaker 1>Yes, but there was a lot of competition. So Freedo

0:30:09.600 --> 0:30:12.320
<v Speaker 1>Lay did a bit of a Dorito's rebrand in nineteen

0:30:12.400 --> 0:30:15.880
<v Speaker 1>ninety four nineteen ninety five. It included increasing the size

0:30:15.920 --> 0:30:19.880
<v Speaker 1>of Dorito's chips by twenty percent, making them thinner, with

0:30:19.960 --> 0:30:23.280
<v Speaker 1>more seasoning, and rounding out their edges, and that in

0:30:23.360 --> 0:30:26.600
<v Speaker 1>part was because of a lawsuit from a few years

0:30:26.640 --> 0:30:30.640
<v Speaker 1>earlier where someone claimed he'd been hurt by the sharp

0:30:30.760 --> 0:30:36.240
<v Speaker 1>edges of the Dorito like the corners. Yeah, they redesigned

0:30:36.320 --> 0:30:37.360
<v Speaker 1>the bag as well.

0:30:37.960 --> 0:30:42.200
<v Speaker 2>They were also expanding at this time. For example, they

0:30:42.240 --> 0:30:46.640
<v Speaker 2>realized that the UK didn't have corn chips on the market,

0:30:46.880 --> 0:30:49.800
<v Speaker 2>so they did a bunch of market research and released

0:30:49.960 --> 0:30:52.960
<v Speaker 2>modified versions of a few Dourita's products in nineteen ninety four,

0:30:53.120 --> 0:30:57.840
<v Speaker 2>with flavors like cool original, tangy Cheese, savory beef, and

0:30:58.040 --> 0:31:01.120
<v Speaker 2>cheese an onion. I think it was just an individual

0:31:01.200 --> 0:31:04.680
<v Speaker 2>serving bags at first, but then they launched a line

0:31:04.840 --> 0:31:08.000
<v Speaker 2>of dips plus larger bags to go with them in

0:31:08.040 --> 0:31:11.080
<v Speaker 2>two thousand and one. I think the ad campaign for

0:31:11.120 --> 0:31:15.600
<v Speaker 2>this was called friend chips.

0:31:17.440 --> 0:31:23.360
<v Speaker 1>Okay, all right, friendships. Sure. It was a really popular

0:31:23.360 --> 0:31:28.240
<v Speaker 1>ad campaign that went international. Hey, if you have a

0:31:28.280 --> 0:31:33.200
<v Speaker 1>friend who's hungry, Doritos might be friendships. They might save

0:31:33.320 --> 0:31:40.920
<v Speaker 1>your friendship. Oh wow, okay, Well, this was also a

0:31:40.920 --> 0:31:44.040
<v Speaker 1>time when they were trying a bunch of things like

0:31:44.320 --> 0:31:49.600
<v Speaker 1>Dorito's three D, which were these puffed up versions. Yeah.

0:31:49.760 --> 0:31:53.000
<v Speaker 2>Oh, I mean they were sort of like like pretty

0:31:53.280 --> 0:31:55.280
<v Speaker 2>like like if you ever had putty from an Indian

0:31:55.480 --> 0:31:58.760
<v Speaker 2>subcontinent related restaurant. Yeah, it's sort of like those, but

0:31:58.840 --> 0:31:59.840
<v Speaker 2>made with corn batter.

0:32:00.080 --> 0:32:00.240
<v Speaker 1>You know.

0:32:01.400 --> 0:32:06.880
<v Speaker 2>But how brief our time with Dorito's three D. They

0:32:06.920 --> 0:32:09.880
<v Speaker 2>only lasted from nineteen ninety eight through two thousand and four.

0:32:10.200 --> 0:32:15.120
<v Speaker 2>You never know how long you have. No, they did

0:32:15.160 --> 0:32:16.959
<v Speaker 2>come back briefly in twenty twenty, but I don't think

0:32:16.960 --> 0:32:17.920
<v Speaker 2>they're still on the market.

0:32:19.120 --> 0:32:24.920
<v Speaker 1>And they had fans. Yeah, people were upset. Uh huh.

0:32:25.320 --> 0:32:28.680
<v Speaker 1>Listeners also write in if you've lost your favorite type

0:32:28.680 --> 0:32:33.880
<v Speaker 1>of dorito. I've never had one, but I remember them distinctly,

0:32:34.600 --> 0:32:39.040
<v Speaker 1>like I just remember the marketing for them. I guess. Yeah,

0:32:39.280 --> 0:32:45.320
<v Speaker 1>I definitely consumed at least a handful. I think I

0:32:45.320 --> 0:32:47.280
<v Speaker 1>had a friend who would like open it up and

0:32:47.280 --> 0:32:51.160
<v Speaker 1>then put stuff inside. Yeah sure, sure it follows right,

0:32:51.240 --> 0:32:55.360
<v Speaker 1>like that is right, like putty. Yeah sure, yeah.

0:32:55.400 --> 0:32:59.880
<v Speaker 2>Anyway, the marketing continued to develop. They had mystery flavors,

0:33:00.240 --> 0:33:03.400
<v Speaker 2>like contests to kind of like guess the flavor and

0:33:03.640 --> 0:33:08.000
<v Speaker 2>pick a name for it. They sponsored Stephen Colbert while

0:33:08.040 --> 0:33:11.400
<v Speaker 2>he was doing presidential campaign coverage in two thousand and eight.

0:33:12.800 --> 0:33:14.560
<v Speaker 2>There was a Mountain Dew flavored dorito.

0:33:14.720 --> 0:33:22.400
<v Speaker 1>I don't know both those brands. I stay align with

0:33:22.600 --> 0:33:25.520
<v Speaker 1>the flavor of that. No, people didn't like it. It

0:33:25.560 --> 0:33:30.520
<v Speaker 1>was bad. Okay, that was my gut reaction. But all right,

0:33:30.560 --> 0:33:36.200
<v Speaker 1>thank you for confirming. Okay, here is the note that

0:33:36.280 --> 0:33:43.080
<v Speaker 1>gave me the biggest headache. Oh, I'm sorry, okay, no, no,

0:33:43.400 --> 0:33:45.400
<v Speaker 1>it was quite funny. I was just making sure I

0:33:45.520 --> 0:33:49.520
<v Speaker 1>wasn't being pranked, because that would be very embarrassing. In

0:33:49.560 --> 0:33:53.000
<v Speaker 1>two thousand and eight, the Dorito's Broadcast project in the

0:33:53.080 --> 0:33:55.560
<v Speaker 1>UK held a contest in biting the public to make

0:33:55.560 --> 0:33:58.400
<v Speaker 1>a thirty second ad, with the winning ad, which was

0:33:58.480 --> 0:34:02.440
<v Speaker 1>voted on being being into space to a solar system

0:34:02.520 --> 0:34:05.200
<v Speaker 1>forty two light years away, and it would also be

0:34:05.200 --> 0:34:08.200
<v Speaker 1>played on TV for a specific amount of time. The

0:34:08.239 --> 0:34:12.000
<v Speaker 1>winning video was called Tribe. It's about kind of a

0:34:12.200 --> 0:34:18.960
<v Speaker 1>sacrificial Dorrito jumping into some salsum. This whole thing was

0:34:19.000 --> 0:34:22.400
<v Speaker 1>part of a larger ad campaign from Dorito's called You

0:34:22.480 --> 0:34:24.880
<v Speaker 1>Make It, We Play It, which they're actually kind of

0:34:24.960 --> 0:34:28.920
<v Speaker 1>known for. Is this generative audience content?

0:34:29.160 --> 0:34:34.040
<v Speaker 2>Yeah, yeah, they still dabble in that sometimes, so yeah.

0:34:33.440 --> 0:34:40.799
<v Speaker 1>Yes, Well this was called the world's first extraterrestrial advertisement.

0:34:41.840 --> 0:34:46.400
<v Speaker 1>But I have to say I'm not entirely sure it's true,

0:34:47.280 --> 0:34:49.760
<v Speaker 1>because you would think they would have a lot written

0:34:49.760 --> 0:34:52.160
<v Speaker 1>about it, but there isn't. And at first I thought

0:34:52.200 --> 0:34:55.720
<v Speaker 1>it was because like it would take so long in theory,

0:34:55.760 --> 0:34:58.680
<v Speaker 1>it hasn't even gotten to where it's being broadcast.

0:34:58.840 --> 0:35:02.000
<v Speaker 2>I guess no, not been forty two years since two

0:35:02.040 --> 0:35:06.520
<v Speaker 2>thousand and eight. So I was like, but, I mean also, also,

0:35:06.560 --> 0:35:07.200
<v Speaker 2>it's not like.

0:35:07.280 --> 0:35:09.919
<v Speaker 1>We're gonna know when it gets there, I mean, other

0:35:10.000 --> 0:35:15.360
<v Speaker 1>than other than being like well times past exactly. And

0:35:15.400 --> 0:35:17.480
<v Speaker 1>they kept saying a lot of the publications I was

0:35:17.520 --> 0:35:20.040
<v Speaker 1>reading were like, they're gonna put it in the Guinness

0:35:20.040 --> 0:35:23.359
<v Speaker 1>Book of World Records. So I went there no entry

0:35:23.400 --> 0:35:27.560
<v Speaker 1>to be found. But you can't watch the winning submission

0:35:27.920 --> 0:35:30.239
<v Speaker 1>on YouTube, so there's that.

0:35:32.880 --> 0:35:38.319
<v Speaker 2>So so I did some checking and I do think

0:35:38.360 --> 0:35:42.239
<v Speaker 2>it's for real, although it is definitely a stunt and

0:35:42.320 --> 0:35:48.080
<v Speaker 2>not like a particularly useful broadcast. So the whole thing

0:35:48.560 --> 0:35:54.120
<v Speaker 2>was partially managed by the University of Lester's Department of

0:35:54.120 --> 0:35:57.319
<v Speaker 2>Physics and Astronomy in the UK, and they talked to

0:35:57.360 --> 0:35:59.920
<v Speaker 2>the press about it being an example of their public

0:36:00.040 --> 0:36:02.280
<v Speaker 2>outreach to like garner interest in science.

0:36:02.520 --> 0:36:03.239
<v Speaker 1>Yeah.

0:36:03.880 --> 0:36:10.600
<v Speaker 2>Also a European scientific association called ice Cat EISCAT that

0:36:10.680 --> 0:36:15.080
<v Speaker 2>works with like detecting and interpreting electromagnetic waves scattering in

0:36:15.160 --> 0:36:18.440
<v Speaker 2>near space, which is as simply as I can put it,

0:36:20.960 --> 0:36:25.720
<v Speaker 2>they work with waves and stuff. They used their equipment

0:36:25.760 --> 0:36:31.080
<v Speaker 2>to send the signal, and they said that they received

0:36:31.080 --> 0:36:34.880
<v Speaker 2>an undisclosed donation from Dorito's to do it, which is

0:36:35.560 --> 0:36:39.920
<v Speaker 2>why I think it's absolutely true and not a prank.

0:36:40.800 --> 0:36:44.239
<v Speaker 2>A rep from that association told the publication New Scientist,

0:36:44.880 --> 0:36:47.520
<v Speaker 2>it's not big money, but it could be the thin

0:36:47.680 --> 0:36:50.120
<v Speaker 2>end of a wedge to using our resources in a

0:36:50.160 --> 0:36:52.799
<v Speaker 2>new way some years in the future. The money that

0:36:52.880 --> 0:36:55.640
<v Speaker 2>comes from this kind of commercial service could be used

0:36:55.680 --> 0:36:56.840
<v Speaker 2>to fund pure research.

0:37:03.800 --> 0:37:10.080
<v Speaker 1>Well interesting, I did. I was reading the comments under

0:37:10.080 --> 0:37:14.400
<v Speaker 1>the YouTube video. I was so unsure about the veracity

0:37:14.440 --> 0:37:17.440
<v Speaker 1>of this whole thing, and a lot of people seemed

0:37:17.520 --> 0:37:20.480
<v Speaker 1>to remember voting on it, and we're like, oh, yeah,

0:37:20.520 --> 0:37:23.799
<v Speaker 1>this is the one I wanted to win. Okay, so

0:37:25.320 --> 0:37:30.799
<v Speaker 1>that happened. Yeah, and I I I do have to

0:37:30.840 --> 0:37:35.640
<v Speaker 1>say that the term world's first extraterrestrial advertisement makes me

0:37:35.800 --> 0:37:39.200
<v Speaker 1>very unhappy. A lot of Yeah, a lot of people

0:37:39.200 --> 0:37:41.400
<v Speaker 1>were also unhappy because they're like, now they're going to

0:37:41.440 --> 0:37:51.359
<v Speaker 1>come here. They are sentient Doritos, and we're just killing them.

0:37:51.680 --> 0:37:54.920
<v Speaker 2>I mean, that's assuming that they can decode the video.

0:37:55.120 --> 0:37:59.800
<v Speaker 1>So here we are. But there's a lot of intermediate stepped.

0:38:00.320 --> 0:38:03.359
<v Speaker 1>There was some very cheeky joking about like how they

0:38:03.360 --> 0:38:06.799
<v Speaker 1>were putting it in zeros and ones and like, did

0:38:06.840 --> 0:38:09.839
<v Speaker 1>you use VLC? How did you code all of this?

0:38:10.640 --> 0:38:13.520
<v Speaker 1>They did, But you know, it's just kind of a

0:38:13.560 --> 0:38:23.960
<v Speaker 1>difficult concept to wrap your mind around anyway. So going

0:38:24.040 --> 0:38:27.439
<v Speaker 1>back to that executive I mentioned at the beginning, when

0:38:27.640 --> 0:38:31.719
<v Speaker 1>Arch West died in twenty eleven, his family sprinkled some

0:38:31.880 --> 0:38:34.919
<v Speaker 1>doritos into his urn before it was buried. Well, that's

0:38:34.960 --> 0:38:37.120
<v Speaker 1>what his daughter said they were going to do. So

0:38:38.160 --> 0:38:40.560
<v Speaker 1>he was a big fan, and he he was like

0:38:40.920 --> 0:38:43.959
<v Speaker 1>in the taste tests up until he died. I think

0:38:43.960 --> 0:38:49.520
<v Speaker 1>he really didn't like the Hamburger one. Oh okay, well yeah,

0:38:49.880 --> 0:38:51.600
<v Speaker 1>you can read more about that if you would like.

0:38:52.960 --> 0:38:59.360
<v Speaker 1>But this brings us too. Oh a collaboration between Taco

0:38:59.480 --> 0:39:04.800
<v Speaker 1>Bell and that gave us the wildly successful Dorrito's Locos

0:39:04.880 --> 0:39:10.040
<v Speaker 1>Tacos in twenty twelve. Taco Bells R and D Department,

0:39:10.080 --> 0:39:12.400
<v Speaker 1>which is a real thing, and I've even seen a

0:39:12.520 --> 0:39:16.279
<v Speaker 1>mini documentary about it. Oh yeah, it's intense. Yeah, it's

0:39:16.440 --> 0:39:21.600
<v Speaker 1>real intense. They spent two years refining it, and basically

0:39:21.680 --> 0:39:24.560
<v Speaker 1>the hold up was figuring out how to make something

0:39:24.640 --> 0:39:30.800
<v Speaker 1>dorito like that was sturdy enough to hold the toppings. Yeah,

0:39:30.920 --> 0:39:34.319
<v Speaker 1>but they succeeded. They sold over a billion of those

0:39:34.360 --> 0:39:36.120
<v Speaker 1>things the first year.

0:39:36.560 --> 0:39:42.160
<v Speaker 2>The first year, yep, they had to hire an extra

0:39:42.280 --> 0:39:46.520
<v Speaker 2>fifteen thousand people to keep up with demand.

0:39:48.200 --> 0:39:56.319
<v Speaker 1>Huh. Yeah, and they have debuted other flavors, some of

0:39:56.360 --> 0:40:01.480
<v Speaker 1>which have been discontinued to outrage and sadness. In twenty

0:40:01.560 --> 0:40:07.759
<v Speaker 1>twenty two, they debuted flaming hot Territo's Tacos. Honestly, this

0:40:07.800 --> 0:40:10.799
<v Speaker 1>whole thing is it was such a big deal you

0:40:10.840 --> 0:40:14.960
<v Speaker 1>could probably do an episode on it alone. I was

0:40:14.960 --> 0:40:18.640
<v Speaker 1>reading the numbers behind it. I was like, no, no,

0:40:18.719 --> 0:40:27.440
<v Speaker 1>clearly not today, but not today. There is some controversy

0:40:27.480 --> 0:40:31.040
<v Speaker 1>about who invented the DLT as it's called. There's two

0:40:31.560 --> 0:40:37.000
<v Speaker 1>main groups. Yeah, one of them being unpaid interns. Oh yeah,

0:40:37.040 --> 0:40:40.960
<v Speaker 1>I mean it. I mean yeah. It seems like a team,

0:40:41.000 --> 0:40:45.920
<v Speaker 1>like a team effort, perhaps competing teams. Perhaps some people

0:40:45.920 --> 0:40:52.840
<v Speaker 1>weren't as recognized as others. But yeah, well it was

0:40:52.880 --> 0:40:57.280
<v Speaker 1>a huge success. Yes, but this brings us to a fumble.

0:40:58.600 --> 0:41:01.399
<v Speaker 1>Oh I had not heard about this, Oh I did.

0:41:02.080 --> 0:41:07.000
<v Speaker 1>I can't wait to hear your thoughts about it. I

0:41:07.040 --> 0:41:12.000
<v Speaker 1>don't I missed this. In twenty eighteen, then Pepsiico CEO

0:41:12.400 --> 0:41:15.919
<v Speaker 1>Indra Nui caused a bit of controversy after she said

0:41:15.960 --> 0:41:19.200
<v Speaker 1>on the Freakonomics podcast that there were gender differences when

0:41:19.200 --> 0:41:22.560
<v Speaker 1>it came to eating Dorito's because women quote don't like

0:41:22.640 --> 0:41:25.319
<v Speaker 1>to crunch too loudly in public, and they don't lick

0:41:25.360 --> 0:41:28.799
<v Speaker 1>their fingers generously, and they don't like to pour the

0:41:28.800 --> 0:41:32.520
<v Speaker 1>little broken pieces and the flavor into their mouth. She

0:41:32.680 --> 0:41:35.920
<v Speaker 1>claimed the company was working on a type of dorrito

0:41:35.960 --> 0:41:40.120
<v Speaker 1>that tasted the same but was more discreet. I guess

0:41:40.200 --> 0:41:46.640
<v Speaker 1>like less crunch less powder. Uh. Well, the internet had

0:41:47.000 --> 0:41:54.000
<v Speaker 1>thoughts about what was dubbed the Lady Dorito, to the

0:41:54.080 --> 0:41:58.319
<v Speaker 1>point someone at Dorito's had to make a statement clarifying

0:41:58.360 --> 0:42:02.120
<v Speaker 1>that there were no plans for such a product and quote,

0:42:02.800 --> 0:42:06.759
<v Speaker 1>we already have doritos for women. They're called doritos, and

0:42:06.800 --> 0:42:11.480
<v Speaker 1>they're enjoyed by millions of people every day. At the

0:42:11.520 --> 0:42:15.240
<v Speaker 1>same time, we know needs and preferences continue to evolve,

0:42:15.760 --> 0:42:18.279
<v Speaker 1>and we're always looking for new ways to engage into

0:42:18.320 --> 0:42:25.520
<v Speaker 1>light our consumers. And I wow, what a corporate response.

0:42:26.120 --> 0:42:28.399
<v Speaker 1>I don't know if it's related, but Mui step down

0:42:28.440 --> 0:42:34.239
<v Speaker 1>from her position that same year. Listen, if you think

0:42:34.320 --> 0:42:37.600
<v Speaker 1>I'm not over here, with a bag of chips, dumping

0:42:37.640 --> 0:42:40.920
<v Speaker 1>it out, dumping the crumbs and the dust, the flavor

0:42:41.000 --> 0:42:44.840
<v Speaker 1>dust directly into my face. That that is one of

0:42:44.880 --> 0:42:48.120
<v Speaker 1>the purest moments you can experience as a human in

0:42:48.160 --> 0:42:54.960
<v Speaker 1>this corporate hellscape of our modern world. Right, don't deny

0:42:55.120 --> 0:42:59.320
<v Speaker 1>me that based on on my sex and or gender.

0:43:00.160 --> 0:43:03.120
<v Speaker 1>The crunch is like half of the whole, the powder

0:43:03.200 --> 0:43:07.920
<v Speaker 1>you're talking about, the whole chip. That's what makes it good.

0:43:09.640 --> 0:43:14.040
<v Speaker 1>And going back to the Dorito's experience, some of it

0:43:14.400 --> 0:43:18.560
<v Speaker 1>the fun is that you get your figures, get to

0:43:18.680 --> 0:43:19.640
<v Speaker 1>dump the cross.

0:43:21.200 --> 0:43:25.120
<v Speaker 2>I yeah, that was, and particularly in twenty eighteen, when

0:43:26.200 --> 0:43:29.560
<v Speaker 2>I will say we ladies were a tiny bit fired

0:43:29.600 --> 0:43:33.759
<v Speaker 2>up about a number of things. Yeah, like making this

0:43:33.920 --> 0:43:36.879
<v Speaker 2>statement that year in particular, I was.

0:43:36.880 --> 0:43:41.520
<v Speaker 1>Like, oh maam, what have you done? Like that's not

0:43:41.800 --> 0:43:47.000
<v Speaker 1>what to say right now? Yeah, well that she also

0:43:47.000 --> 0:43:49.800
<v Speaker 1>made a comment about like you can't put Dorito's in

0:43:49.840 --> 0:43:53.040
<v Speaker 1>a purse, and I was like, yes, you can. Also

0:43:53.120 --> 0:43:56.200
<v Speaker 1>why not I have chips in my purse right now.

0:43:57.719 --> 0:44:02.560
<v Speaker 1>There don't happen to be Dorito's, but right, I mean,

0:44:02.600 --> 0:44:07.440
<v Speaker 1>they're in a bag, They're not like I know anyway anyway,

0:44:08.320 --> 0:44:15.840
<v Speaker 1>that happened. Oh heck, all right, uh less controversial. Well now,

0:44:15.840 --> 0:44:18.280
<v Speaker 1>I don't know, actually, y'all tell me so. In twenty

0:44:18.320 --> 0:44:22.839
<v Speaker 1>twenty two, the brand launched this series of like pop

0:44:22.960 --> 0:44:28.920
<v Speaker 1>up slash ghost kitchen restaurants called Dorito's after Dark, with

0:44:29.160 --> 0:44:34.720
<v Speaker 1>like these kind of like fusion cuisine like stoner snack

0:44:35.880 --> 0:44:41.000
<v Speaker 1>culinary options. The concept has now landed more or less

0:44:41.000 --> 0:44:45.279
<v Speaker 1>permanently at a stadium arena in La where they serve

0:44:45.360 --> 0:44:47.960
<v Speaker 1>things like steamed dumplings that have a flame in hot

0:44:47.960 --> 0:44:53.560
<v Speaker 1>dorito chili crunch topping, sushi rolls rolled in Dorita's dust,

0:44:55.400 --> 0:45:00.719
<v Speaker 1>and a ramen rito, which is a burrito filled with

0:45:00.880 --> 0:45:08.719
<v Speaker 1>chicken corn and ramen noodles in a sweet chili sauce. Okay.

0:45:11.200 --> 0:45:16.880
<v Speaker 2>They also serve a nacho cheese uh, machilada there, Mike,

0:45:16.920 --> 0:45:19.279
<v Speaker 2>A lotta.

0:45:19.719 --> 0:45:26.120
<v Speaker 1>Okay. I think they hit the vibe they were going for,

0:45:27.239 --> 0:45:31.440
<v Speaker 1>to be honest, Yeah, yeah, I mean, there's right. I

0:45:31.520 --> 0:45:36.560
<v Speaker 1>think that they knew their audience and they made some choices,

0:45:37.360 --> 0:45:40.520
<v Speaker 1>and they were strong choices, and we applaud, we applaud

0:45:40.560 --> 0:45:49.120
<v Speaker 1>strong choices. Uh huh yeah, listeners, if you've been here

0:45:49.440 --> 0:45:54.799
<v Speaker 1>tried it, oh yeah, or if the pop ups were

0:45:54.840 --> 0:45:57.640
<v Speaker 1>like really brief and I think only in a few

0:45:57.640 --> 0:46:01.759
<v Speaker 1>plates like like La and uh Vegas and maybe New

0:46:01.840 --> 0:46:05.719
<v Speaker 1>York or something like that. But but yeah, yeah, yeah,

0:46:05.719 --> 0:46:08.200
<v Speaker 1>if you have any experience with all of that, do

0:46:08.320 --> 0:46:11.920
<v Speaker 1>write in. I know that in other countries, I know

0:46:11.960 --> 0:46:17.759
<v Speaker 1>that they've had flavors that were called like late Night

0:46:17.960 --> 0:46:21.560
<v Speaker 1>flavors that I think were kind of similarly like fusion

0:46:21.640 --> 0:46:30.560
<v Speaker 1>slash stoner sort of concepts. Yeah, but yeah, here we are.

0:46:32.280 --> 0:46:32.839
<v Speaker 1>Here we are.

0:46:35.680 --> 0:46:39.560
<v Speaker 2>Also, in twenty twenty two, Derrida's launched a line of

0:46:39.640 --> 0:46:42.719
<v Speaker 2>dips in the United States, which is like a full

0:46:42.760 --> 0:46:45.160
<v Speaker 2>twenty years after a lot of other markets got them.

0:46:45.239 --> 0:46:52.160
<v Speaker 2>After that initial success of Friendships in the UK that

0:46:52.480 --> 0:46:56.319
<v Speaker 2>the ad campaign for the dips here in the Year

0:46:56.360 --> 0:46:59.239
<v Speaker 2>of Our Dark Lord twenty twenty two, in contrast to

0:46:59.280 --> 0:47:04.160
<v Speaker 2>Friendships was big Dip Energy.

0:47:04.280 --> 0:47:12.040
<v Speaker 1>Yep. That sounds about right. Yep. Well, speaking of I guess,

0:47:13.560 --> 0:47:17.320
<v Speaker 1>Empirical partnered with Torito's in twenty twenty three to produce

0:47:17.400 --> 0:47:19.960
<v Speaker 1>a nacho cheese flavored liquor.

0:47:21.520 --> 0:47:24.960
<v Speaker 2>Yes, Empirical being this liquor company run by a couple

0:47:24.960 --> 0:47:27.600
<v Speaker 2>of kids who used to work together at Noma and

0:47:27.760 --> 0:47:31.759
<v Speaker 2>enjoy weird flavor experiments as you would probably expect, and

0:47:32.080 --> 0:47:35.880
<v Speaker 2>unlike many stunt products which are created for like one

0:47:36.000 --> 0:47:40.279
<v Speaker 2>marketing push and never really come never really come to market, like,

0:47:40.320 --> 0:47:43.760
<v Speaker 2>this is a real product that you can go purchase,

0:47:43.960 --> 0:47:48.160
<v Speaker 2>like as of this recording in late May of twenty

0:47:48.200 --> 0:47:51.680
<v Speaker 2>twenty five, I do understand their their products are generally

0:47:51.719 --> 0:47:55.000
<v Speaker 2>like small batch and limited, so I don't know how

0:47:55.080 --> 0:47:57.840
<v Speaker 2>much longer it's going to be there. But from that

0:47:58.080 --> 0:48:02.360
<v Speaker 2>product page on Empirical's website, the spirit opens with umami

0:48:02.440 --> 0:48:05.800
<v Speaker 2>and tangy aromas of nacho cheese, moving to the deeper,

0:48:05.920 --> 0:48:08.920
<v Speaker 2>corn forward flavors of the chip to finish on a

0:48:08.920 --> 0:48:17.840
<v Speaker 2>soft salty note. All right, it sounds lovely, you know, yeah, sure,

0:48:18.400 --> 0:48:23.440
<v Speaker 2>And apparently what happened here is that like Dorito's wasn't like, hey,

0:48:23.600 --> 0:48:27.920
<v Speaker 2>do any wackos want to make a Dorito flavored liquor? Like,

0:48:28.040 --> 0:48:32.320
<v Speaker 2>Empirical reached out to Dorito's about it. The story goes

0:48:32.400 --> 0:48:35.960
<v Speaker 2>that while Empirical was in their early stages of playing

0:48:36.000 --> 0:48:39.680
<v Speaker 2>with like how to extract different compounds by by tweaking

0:48:39.840 --> 0:48:43.200
<v Speaker 2>the distillation process, one of their employees brought in a

0:48:43.239 --> 0:48:46.600
<v Speaker 2>lunch of a sandwich and a bag of Nacho Doritos,

0:48:47.000 --> 0:48:51.360
<v Speaker 2>and one of the company heads was like, hey, I

0:48:52.040 --> 0:48:55.359
<v Speaker 2>wonder if I could extract that, and basically stole their

0:48:55.440 --> 0:48:59.760
<v Speaker 2>chips and apologized, but ran the chips through the still

0:49:00.560 --> 0:49:06.120
<v Speaker 2>and it worked like the liquor tasted like Dorito's, and

0:49:06.719 --> 0:49:09.880
<v Speaker 2>they just kind of thought it was like funny and delightful,

0:49:10.000 --> 0:49:12.160
<v Speaker 2>and they were like, let's bring this to more people

0:49:12.280 --> 0:49:14.000
<v Speaker 2>who might find it funny and delightful.

0:49:14.280 --> 0:49:19.799
<v Speaker 1>So here we are. That's nice, that's a fun Let's

0:49:19.880 --> 0:49:28.200
<v Speaker 1>just experiment with something story. Yeah, yeah, all right, So

0:49:28.400 --> 0:49:31.919
<v Speaker 1>this is this is a kind of out there note.

0:49:32.000 --> 0:49:37.239
<v Speaker 1>But in twenty twenty four, a team of researchers did

0:49:37.320 --> 0:49:40.920
<v Speaker 1>some really interesting research with one of the food dyes

0:49:41.120 --> 0:49:45.160
<v Speaker 1>that's used in Dorito's, called a tartrazine or yellow number five.

0:49:46.000 --> 0:49:51.880
<v Speaker 1>They used this dye in an experimental imaging study. Okay,

0:49:52.040 --> 0:49:56.479
<v Speaker 1>so you know how flesh is opaque and that makes

0:49:56.520 --> 0:49:59.040
<v Speaker 1>it a pain for doctors to see what's going on

0:49:59.120 --> 0:50:05.360
<v Speaker 1>inside living body. Yeah, so flesh is opaque because it

0:50:05.520 --> 0:50:11.120
<v Speaker 1>scatters visible light, so very Basically, their hypothesis was that

0:50:11.200 --> 0:50:15.480
<v Speaker 1>if they could apply a safe water based dye to

0:50:15.560 --> 0:50:20.480
<v Speaker 1>living tissues that strongly absorbs certain wavelengths of light.

0:50:22.160 --> 0:50:26.120
<v Speaker 2>Rather than scattering it. That would let other wavelengths of

0:50:26.200 --> 0:50:32.120
<v Speaker 2>light pass through and bounce back and illuminate what's going

0:50:32.160 --> 0:50:40.120
<v Speaker 2>on underneath. So they made parts of living mice temporarily transparent.

0:50:41.160 --> 0:50:46.600
<v Speaker 1>And what.

0:50:47.920 --> 0:50:51.640
<v Speaker 2>Yeah, like it's wild like this, Like the photos are

0:50:51.680 --> 0:50:53.920
<v Speaker 2>like the skin of the mouse is transparent and you

0:50:53.920 --> 0:50:56.600
<v Speaker 2>can see what's going on with like the blood vessels

0:50:56.640 --> 0:51:02.880
<v Speaker 2>underneath or stuff like that. And yellow number five is

0:51:02.920 --> 0:51:06.080
<v Speaker 2>used in plenty of things. But like the pop science

0:51:06.160 --> 0:51:09.640
<v Speaker 2>headline that folks went with was Dorito's food dye can

0:51:09.680 --> 0:51:16.279
<v Speaker 2>make mice transparent. Of course it was the first and

0:51:16.320 --> 0:51:20.399
<v Speaker 2>like basically only result I got from googling certain key

0:51:20.480 --> 0:51:23.440
<v Speaker 2>terms relating to Dorito's in science.

0:51:25.280 --> 0:51:30.880
<v Speaker 1>Yeah yeah, but interesting, feel weird, and I'm real glad

0:51:30.880 --> 0:51:34.719
<v Speaker 1>that I read about it. Yeah, I'm glad you did too.

0:51:37.040 --> 0:51:44.400
<v Speaker 1>Well this brings us to another spacefect Oh yeah, yeah, okay. Well.

0:51:44.440 --> 0:51:49.920
<v Speaker 1>In twenty twenty four, Free doo La launched a limited

0:51:49.960 --> 0:51:55.960
<v Speaker 1>time product, Dorito's Mini's Cool Ranch zero gravity flavored tortilla chips.

0:51:57.280 --> 0:52:01.160
<v Speaker 1>And yes, these are Doritos that are civically designed to

0:52:01.239 --> 0:52:08.160
<v Speaker 1>be enjoyed at zero gravity. They are bite size to

0:52:08.320 --> 0:52:11.240
<v Speaker 1>avoid crumbs, and the powder was adjusted so it wouldn't

0:52:11.239 --> 0:52:14.880
<v Speaker 1>flit away. They were packaged in tins that were specifically

0:52:14.920 --> 0:52:20.160
<v Speaker 1>designed for this situation. Dourrito's partnered with Saint Jude for

0:52:20.200 --> 0:52:24.880
<v Speaker 1>this release, donating five hundred thousand dollars, and non astronauts

0:52:25.000 --> 0:52:27.399
<v Speaker 1>could enter contests to get their hands on some by

0:52:27.480 --> 0:52:32.800
<v Speaker 1>donating two hundred dollars to the organization. And in my opinion,

0:52:32.880 --> 0:52:34.680
<v Speaker 1>this is part of why I got so confused with

0:52:34.719 --> 0:52:39.400
<v Speaker 1>my previous space fact. Hmm, this is their this is

0:52:39.440 --> 0:52:43.319
<v Speaker 1>your space ad because you can watch online the astronauts

0:52:43.400 --> 0:52:47.480
<v Speaker 1>eating it is pretty much an ad anyway, That's just

0:52:47.520 --> 0:52:52.239
<v Speaker 1>how my brain works. That's but I did get hung

0:52:52.320 --> 0:52:54.480
<v Speaker 1>up on this because I was like, I can this

0:52:54.560 --> 0:52:57.840
<v Speaker 1>one I know was in space. You're like two space ads,

0:52:57.880 --> 0:53:00.360
<v Speaker 1>but we can't even see the other one that didn't space.

0:53:00.440 --> 0:53:04.399
<v Speaker 1>There's no there's no visual of the signal going out there.

0:53:06.440 --> 0:53:14.240
<v Speaker 1>Two space ads pix or it didn't happen. Yeah, they're

0:53:14.320 --> 0:53:18.200
<v Speaker 1>really They've tried a lot of things, both in marketing

0:53:18.840 --> 0:53:25.120
<v Speaker 1>and products not they offer. Oh yeah, yeah, I still

0:53:25.200 --> 0:53:27.960
<v Speaker 1>have a tab open, and I'm sorry Annie, I know

0:53:28.080 --> 0:53:32.600
<v Speaker 1>that my tab habits give you anxiety. But I have

0:53:32.640 --> 0:53:35.840
<v Speaker 1>a tab open that lists two hundred and seventeen different

0:53:35.880 --> 0:53:44.440
<v Speaker 1>flavors of Dorito's from over time. I was like, I

0:53:44.480 --> 0:53:51.480
<v Speaker 1>was like, maybe I can list Nope, h do you

0:53:51.520 --> 0:53:53.920
<v Speaker 1>know we love our list here, but even we have

0:53:54.000 --> 0:53:56.880
<v Speaker 1>to realize when we've been defeated.

0:53:57.160 --> 0:54:00.440
<v Speaker 2>Yeah, and also like they've got they've had so many

0:54:01.000 --> 0:54:05.360
<v Speaker 2>big marketing like big memorable marketing campaigns that I was like,

0:54:06.080 --> 0:54:08.080
<v Speaker 2>kind of going to mention some of them, but then

0:54:08.960 --> 0:54:12.040
<v Speaker 2>I mean, I guess I offhandedly mentioned the Peter Dinklage

0:54:12.200 --> 0:54:15.920
<v Speaker 2>thing earlier, but yeah, I was just like, ah, that's fine.

0:54:17.040 --> 0:54:19.799
<v Speaker 1>Yeah. That was another thing I cut too because of

0:54:19.880 --> 0:54:23.880
<v Speaker 1>time was the super Bowl. They're usually sponsors of the

0:54:23.920 --> 0:54:26.880
<v Speaker 1>super Bowl, so yeah, they usually have a pretty big

0:54:27.600 --> 0:54:32.080
<v Speaker 1>Super Bowl ad and a lot of times they make

0:54:32.120 --> 0:54:35.719
<v Speaker 1>wacky announcements in them. So if you want to look

0:54:35.760 --> 0:54:38.480
<v Speaker 1>that up, there's a lot of rabbit holes, I'll say

0:54:39.040 --> 0:54:39.439
<v Speaker 1>in this.

0:54:39.400 --> 0:54:44.759
<v Speaker 2>One, all these big brands, it's it's wild. I'm also like,

0:54:44.920 --> 0:54:48.960
<v Speaker 2>doing this reading made me so curious about about what

0:54:49.040 --> 0:54:52.480
<v Speaker 2>the true scale of Dorito's is, Like how much corn

0:54:52.600 --> 0:54:54.960
<v Speaker 2>do they process a year? Like where does that corn

0:54:55.080 --> 0:54:56.200
<v Speaker 2>come from?

0:54:56.680 --> 0:54:57.000
<v Speaker 1>Where?

0:54:57.400 --> 0:54:59.759
<v Speaker 2>I mean They've got a whole bunch of ingredients in there.

0:54:59.760 --> 0:55:03.600
<v Speaker 2>Where each of those come from and how how are

0:55:03.640 --> 0:55:07.360
<v Speaker 2>they produced? And who is you know, who is being

0:55:07.440 --> 0:55:12.320
<v Speaker 2>paid fairly for them? And I mean and the development

0:55:12.360 --> 0:55:14.760
<v Speaker 2>teams too, Like I want to know about every single

0:55:15.360 --> 0:55:18.799
<v Speaker 2>weird scientists. Who's who's up there like doing like like

0:55:18.920 --> 0:55:21.839
<v Speaker 2>mad science for Dorito's, Like what is what are they

0:55:21.960 --> 0:55:25.360
<v Speaker 2>up to? There's a book that I have not read,

0:55:25.600 --> 0:55:28.040
<v Speaker 2>so I can't recommend it, but that I'm saying it

0:55:28.080 --> 0:55:32.759
<v Speaker 2>exists called the Dorrito Effect by one Mark Shatsker, that

0:55:32.960 --> 0:55:39.799
<v Speaker 2>goes into these giant international food systems that wind up

0:55:39.840 --> 0:55:43.000
<v Speaker 2>producing these just mega brands.

0:55:45.480 --> 0:55:48.040
<v Speaker 1>Yeah, and I know that was a big topic of

0:55:48.120 --> 0:55:52.120
<v Speaker 1>conversation continues to be. But a big topic of conversation

0:55:52.239 --> 0:55:55.600
<v Speaker 1>a couple of years ago was these companies are designing

0:55:55.760 --> 0:56:00.920
<v Speaker 1>food that you eat almost addictively. All that stuff you're

0:56:00.960 --> 0:56:06.080
<v Speaker 1>talking about at the top. So it's really interesting science.

0:56:06.280 --> 0:56:12.920
<v Speaker 1>It's scary science, interesting science. But yeah, maybe one day

0:56:12.960 --> 0:56:15.239
<v Speaker 1>in the future we can devote more time just to that.

0:56:16.480 --> 0:56:21.520
<v Speaker 1>But Doritos took up enough of our time as it is. Yes, yes,

0:56:22.080 --> 0:56:25.600
<v Speaker 1>I think that's what we have to say for now. Yes,

0:56:25.719 --> 0:56:28.719
<v Speaker 1>it is we do. We would love to hear from

0:56:28.800 --> 0:56:31.160
<v Speaker 1>you though, as we have said, and we do already

0:56:31.200 --> 0:56:33.239
<v Speaker 1>have some listener mail for you, which we are going

0:56:33.239 --> 0:56:34.839
<v Speaker 1>to get into as soon as we get back from

0:56:34.880 --> 0:56:46.560
<v Speaker 1>one more quick break forward from our sponsors. And we're back.

0:56:46.640 --> 0:56:49.920
<v Speaker 1>Thank you, sponsor, Yes, thank you, and we're back with

0:56:50.640 --> 0:57:02.840
<v Speaker 1>listen love. And they just haven't that vine, you know,

0:57:04.360 --> 0:57:08.920
<v Speaker 1>all right. So, because this episode is a bit longer

0:57:09.120 --> 0:57:11.279
<v Speaker 1>and we have a bit of a longer listener mail today,

0:57:11.280 --> 0:57:13.440
<v Speaker 1>we're splitting one in half. But we always love that,

0:57:13.520 --> 0:57:17.560
<v Speaker 1>don't cane. I don't know, no, please give us the

0:57:17.600 --> 0:57:20.480
<v Speaker 1>long the long takes. We love them, yeah, we do,

0:57:20.680 --> 0:57:24.920
<v Speaker 1>We do love them, all right, So M wrote, I've

0:57:24.960 --> 0:57:27.800
<v Speaker 1>been listening since the transition from food Stuff to Saver.

0:57:28.360 --> 0:57:30.520
<v Speaker 1>I could have written in many times, but it took

0:57:30.600 --> 0:57:35.600
<v Speaker 1>for someone from Houston to mention Shipley's Donuts Colachi and

0:57:35.640 --> 0:57:39.440
<v Speaker 1>I'm so sorry if I'm butchering that being pigs in

0:57:39.520 --> 0:57:42.600
<v Speaker 1>the blanket for me to finally get up the gumption

0:57:42.760 --> 0:57:46.960
<v Speaker 1>to writing, I do beg pardon for what will be

0:57:47.200 --> 0:57:52.000
<v Speaker 1>a slightly long winded email. I went to grad school

0:57:52.040 --> 0:57:55.600
<v Speaker 1>for sociology and focused on community and culture development through

0:57:55.720 --> 0:57:58.600
<v Speaker 1>food and sharing food wasts, so this topic is close

0:57:58.640 --> 0:58:01.800
<v Speaker 1>to my heart. I have long thought the kolash and

0:58:01.880 --> 0:58:05.240
<v Speaker 1>the klobas neck would be an excellent topic for y'all.

0:58:05.760 --> 0:58:10.840
<v Speaker 1>Kolashi are sweet topped pastries, fruit jam, cream, cheese, poppy seed,

0:58:10.920 --> 0:58:16.000
<v Speaker 1>et cetera, and klobasnck are sausage slash savory stuffed pastries.

0:58:16.400 --> 0:58:21.440
<v Speaker 1>The kolatschi is rooted in the Czech immigrant community heritage. However,

0:58:21.520 --> 0:58:24.760
<v Speaker 1>it appears that the kobas neck is a Czech Texan

0:58:25.080 --> 0:58:29.880
<v Speaker 1>or Checksin creation, born of a love of savory foods

0:58:29.920 --> 0:58:33.360
<v Speaker 1>in the state by the descendants of those original immigrants.

0:58:34.160 --> 0:58:37.040
<v Speaker 1>Back in the eighties, a man from Houston discovered the

0:58:37.080 --> 0:58:41.040
<v Speaker 1>two delicacies while traveling through the check part of the state.

0:58:41.520 --> 0:58:45.439
<v Speaker 1>Shout out to West Texas just north of Waco. Yes

0:58:45.480 --> 0:58:48.919
<v Speaker 1>the town is named West and yes it causes confusion.

0:58:50.120 --> 0:58:53.560
<v Speaker 1>He fell in love with the sausage klobas neck and

0:58:53.600 --> 0:58:56.400
<v Speaker 1>decided to make a business out of it. The only

0:58:56.520 --> 0:59:01.560
<v Speaker 1>problem he got the name wrong. He later founded the

0:59:01.600 --> 0:59:05.600
<v Speaker 1>Texas Coloschi Factory in Houston, which took off from there,

0:59:06.160 --> 0:59:09.760
<v Speaker 1>and so the confusion of what a coolachi is was

0:59:09.760 --> 0:59:16.760
<v Speaker 1>spread far and wide. They continue nowadays.

0:59:16.840 --> 0:59:19.760
<v Speaker 2>Most folks who didn't grow up stopping off at I

0:59:19.920 --> 0:59:22.840
<v Speaker 2>thirty five, Exit three point fifty three for the required

0:59:22.960 --> 0:59:28.000
<v Speaker 2>Coolachi clobasneck break between Austin and DFW know the coolachi

0:59:28.560 --> 0:59:30.000
<v Speaker 2>as a sad pig in the blanket.

0:59:30.800 --> 0:59:31.200
<v Speaker 1>Friends.

0:59:31.520 --> 0:59:34.280
<v Speaker 2>Let me tell you that is so very wrong. My

0:59:34.400 --> 0:59:37.480
<v Speaker 2>own spouse was one such individual who grew up in Houston.

0:59:38.000 --> 0:59:40.960
<v Speaker 2>I made sure he learned what a klobasnek actually is.

0:59:41.520 --> 0:59:44.960
<v Speaker 2>The klobasnek is a pillowy, soft dough that fully encompasses

0:59:45.120 --> 0:59:48.960
<v Speaker 2>quality sausage links or meat of choice. Sometimes you have

0:59:49.040 --> 0:59:53.040
<v Speaker 2>the option for cheese, jalapenos, pepperoni, ham. Even a beef

0:59:53.080 --> 0:59:55.800
<v Speaker 2>and sauerkraut option one would be enough to tide you

0:59:55.840 --> 0:59:58.040
<v Speaker 2>over until you get to dinner at your grandparents' house.

0:59:58.320 --> 1:00:00.680
<v Speaker 2>Two or three are enough so you might not need dinner,

1:00:00.800 --> 1:00:04.200
<v Speaker 2>especially if you get a strawberry cream cheese colachi for dessert.

1:00:04.880 --> 1:00:07.760
<v Speaker 2>I've attached Texas Monthly article for y'all to read. I

1:00:07.840 --> 1:00:10.280
<v Speaker 2>tend to send it to the uninformed who show even

1:00:10.320 --> 1:00:13.640
<v Speaker 2>a speck of interest in this important Texas staple. In

1:00:13.920 --> 1:00:17.080
<v Speaker 2>my self appointed mission to share the true name of

1:00:17.120 --> 1:00:20.840
<v Speaker 2>the checks and staple. I've also included the link to

1:00:20.920 --> 1:00:24.360
<v Speaker 2>the Texas Colachi factory now called the Klachi Factory.

1:00:24.720 --> 1:00:28.200
<v Speaker 1>Their response to getting the name wrong. Apparently it's their

1:00:28.200 --> 1:00:32.080
<v Speaker 1>own twist. All in all, I'm thankful that when I'm

1:00:32.120 --> 1:00:35.440
<v Speaker 1>far from home, traveling or living elsewhere, that the proliferation

1:00:35.560 --> 1:00:39.040
<v Speaker 1>of Kolachi and Klobasnek means that I can more easily

1:00:39.080 --> 1:00:42.400
<v Speaker 1>access the taste of my childhood. Nothing beats so warm

1:00:42.480 --> 1:00:45.720
<v Speaker 1>spicy sausage and cheese klobasnek while leaning against your car

1:00:45.800 --> 1:00:47.640
<v Speaker 1>to stretch your legs after you've been on the road

1:00:47.680 --> 1:00:50.760
<v Speaker 1>for three hours. I do want to express my appreciation

1:00:50.880 --> 1:00:53.000
<v Speaker 1>for all y'all have done for us, the listeners over

1:00:53.040 --> 1:00:55.320
<v Speaker 1>the years. At the start of the pandemic, I wound

1:00:55.400 --> 1:00:57.760
<v Speaker 1>up getting stuck in the Upper Midwest for a few years,

1:00:58.120 --> 1:01:00.440
<v Speaker 1>not a bad place to be, but certainly only as

1:01:00.440 --> 1:01:04.360
<v Speaker 1>a recent transplant, and the podcast helped provide distraction. Now

1:01:04.360 --> 1:01:06.520
<v Speaker 1>that I'm back home in Texas for family, I still

1:01:06.560 --> 1:01:09.160
<v Speaker 1>find comfort in the podcast that has continued to see

1:01:09.160 --> 1:01:15.520
<v Speaker 1>me through these crazy, scary times. Oh that's so sweet.

1:01:15.600 --> 1:01:17.920
<v Speaker 1>Thank you, Yeah, yeah, thank you, And I'm so glad

1:01:17.920 --> 1:01:21.160
<v Speaker 1>that we could. I'm so glad that we could be there. Yes,

1:01:21.880 --> 1:01:25.800
<v Speaker 1>just like, listen, you're telling me about this coolbasnik on

1:01:25.880 --> 1:01:31.800
<v Speaker 1>a road trip. That sounds so good, like yeahs like

1:01:31.920 --> 1:01:34.439
<v Speaker 1>such a good road trip food, like all the time food,

1:01:34.920 --> 1:01:39.080
<v Speaker 1>but on a road trip, right, Yeah, meat pies are

1:01:39.120 --> 1:01:41.480
<v Speaker 1>one of my favorite things for a road trip, like

1:01:41.480 --> 1:01:43.920
<v Speaker 1>a handheld meat pie. And but those are also kind

1:01:43.960 --> 1:01:48.520
<v Speaker 1>of difficult to get in the United States. And so yeah,

1:01:48.520 --> 1:01:52.240
<v Speaker 1>this sort of thing so good, so good, And you

1:01:52.320 --> 1:01:54.960
<v Speaker 1>know we love regional things like this, so thank you

1:01:55.360 --> 1:01:59.080
<v Speaker 1>for writing it, yes, and we both hope that we

1:01:59.200 --> 1:02:03.280
<v Speaker 1>did not I share those pronunciations too hard, yes, yes,

1:02:03.400 --> 1:02:08.400
<v Speaker 1>and thank you for writing in pronunciations as you probably

1:02:08.440 --> 1:02:11.520
<v Speaker 1>know all listeners probably know. Sometimes that's hard to gauge,

1:02:12.440 --> 1:02:20.200
<v Speaker 1>but we appreciate it nonetheless. Gosh, one day I think

1:02:20.520 --> 1:02:24.240
<v Speaker 1>an episode on this is oh oh absolutely, yeah, that's

1:02:24.280 --> 1:02:28.920
<v Speaker 1>such a fun story. Yes, And they're like, what it's

1:02:28.920 --> 1:02:32.800
<v Speaker 1>our ref on it? Be quiet, I love eat your snacks.

1:02:33.480 --> 1:02:38.320
<v Speaker 1>They're like, no, we knew what we were doing. How

1:02:38.400 --> 1:02:43.480
<v Speaker 1>dare you? Oh well, thank you so much M for

1:02:43.600 --> 1:02:46.760
<v Speaker 1>writing in. If you would like to write to us listeners,

1:02:46.920 --> 1:02:49.560
<v Speaker 1>you can You can email us at Hello at savorpod

1:02:49.600 --> 1:02:51.560
<v Speaker 1>dot com. We're also on social media.

1:02:51.640 --> 1:02:54.320
<v Speaker 2>You can find us on Blue Sky and Instagram at

1:02:54.320 --> 1:02:56.160
<v Speaker 2>savor pod, and we do hope to hear from you.

1:02:56.680 --> 1:02:59.400
<v Speaker 2>Savor is production of my Heart Radio or more podcasts.

1:02:59.440 --> 1:03:01.760
<v Speaker 2>For my Heart Radio, you can visit the iHeartRadio app,

1:03:01.800 --> 1:03:03.360
<v Speaker 2>Apple Podcasts, or wherever you.

1:03:03.320 --> 1:03:05.760
<v Speaker 1>Listen to your favorite shows. Thanks us always to our

1:03:05.800 --> 1:03:08.800
<v Speaker 1>super producers Dylan Fagan and Andrew Howard. Thanks to you

1:03:08.840 --> 1:03:10.840
<v Speaker 1>for listening, and we hope that lots more good things

1:03:10.840 --> 1:03:19.680
<v Speaker 1>are coming your way