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Speaker 1: Hello, welcome savor prediction of iHeart Radio.

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Speaker 2: I'm Any and I'm Moren Mogelbaum, and today we have

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Speaker 2: an episode for you about Dorito's.

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Speaker 1: Not a sponsor, nope, but wow, quite an episode. Yeah. Yeah.

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Speaker 2: So the reason this was on my mind is that,

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Speaker 2: you know, we are entering a cookout season here in

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Speaker 2: Atlantis certainly, and you know the weather is turning and

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Speaker 2: it's been like kind of nice and sunny out and

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Speaker 2: we're about to come up on a bunch of weekends

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Speaker 2: where people tend to go have picnics or grill out

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Speaker 2: or whatever it is and perhaps eat some hacken.

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Speaker 1: Chips, perhaps eat some hacken chips, and people a lot

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Speaker 1: of people love Dorito's. They do. They have a lot

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Speaker 1: of fans. I can't wait to talk about it more.

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Speaker 1: And I listeners. At the top of the episode, I'm

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Speaker 1: just going to say, please write in any of your

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Speaker 1: Dorito thoughts. Oh yeah, I'm nearly positive that most of

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Speaker 1: you have at least one Derrito memory or opinion. Yeah.

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Speaker 2: Yes, And strangely enough, I feel like that counts for

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Speaker 2: more of a global audience than I would usually be

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Speaker 2: confident in. I don't think I knew exactly how big

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Speaker 2: this brand was, and I don't know why I didn't,

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Speaker 2: but I'm like, you've got Peter Dinklage rapping about them

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Speaker 2: at the Super Bowl ad, like that's like, why am

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Speaker 2: I surprised about this?

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Speaker 1: Yeah, they're a very specific type of brand that has

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Speaker 1: the energy of we know who our audience is. I

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Speaker 1: haven't had Doritas in a long time, but when I

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Speaker 1: was in high school, I went through a big dourrito

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Speaker 1: phase and I loved putting the nacho cheese Doritos on sandwiches,

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Speaker 1: primarily turkey sandwiches. Okay, so it would just be turkey

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Speaker 1: and Doritos. Interesting, like wet ingredients would they would mess

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Speaker 1: with the integrity of the crunch of the dorrito, which

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Speaker 1: is what I wanted.

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Speaker 2: You were looking for the dorito crunch. Yeah, yes, but

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Speaker 2: it was really good. And for a while that was

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Speaker 2: like a whole thing. Every day I had a Toto sandwich.

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Speaker 1: And then that phase faded away, And that's kind of

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Speaker 1: into that. Oh.

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Speaker 2: I love those food obsessions you go through, kind of

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Speaker 2: especially when you're a kid, and maybe perhaps a slightly

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Speaker 2: neuro diverging kid who just gets obsessed with like a

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Speaker 2: flavor or a texture, or whatever it is.

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Speaker 1: And no one can I mean, no one can really

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Speaker 1: stop you. So you're just like, all right, yeah, this

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Speaker 1: is what I'm doing for right now. I've never been

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Speaker 1: a chips on a sandwich human like I. I feel

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Speaker 1: like they tear up the roof of my mouth and

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Speaker 1: I get mad. Yeah. Well, we're going to talk about

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Speaker 1: this kind of a briefly in a history section. But

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Speaker 1: I did have an incident where a Dorito sandwich did

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Speaker 1: do some harm. Well, but it was minor. It was

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Speaker 1: minor harm. Sure, you live to tell the tale, and

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Speaker 1: that's what's important. Yes, And I still had a Dorito

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Speaker 1: sandwich the next day, so there you go.

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Speaker 2: Yeah, I mean, Dorito's taste great. It's you know, I

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Speaker 2: try really hard to not purchase things like snack chips

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Speaker 2: because they're expensive, and then and then you just and

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Speaker 2: then if you have them, you're gonna eat them, and

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Speaker 2: then that's you know, there were more nutritionally sound options

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Speaker 2: to make that, honestly, probably cost less money. However, I

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Speaker 2: will say that while reading about various international flavors of

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Speaker 2: Dorito's freedo, lay, y'all, they come up with beautiful flavors everywhere,

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Speaker 2: but here.

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Speaker 1: I know, I have moments of intense jealousy listeners or

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Speaker 1: if I'm missing out on something because again, like I

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Speaker 1: don't like, I don't buy a lot of Doritos, so

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Speaker 1: like very occasionally, if I'm going to a party or

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Speaker 1: something like that, I'll be like, yeah, hey, those are

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Speaker 1: going to be tasty. Yeah yeah, I mostly you know

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Speaker 1: what I'm sad about. And I don't know if I

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Speaker 1: cared enough to remedy the situation. I've never had to

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Speaker 1: Dorito's Loco Stacco, Oh no no, And I know people

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Speaker 1: love them, but I don't know. I'm at a crossroads.

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Speaker 2: At a crossroads, I feel like you have a general

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Speaker 2: compunction against junk about like fast food.

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Speaker 1: Yeah, I mean some brands in particular, but I don't

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Speaker 1: generally eat fast food, but I could for research, I

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Speaker 1: could make an exception.

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Speaker 2: Uh well, it's exactly what you would expect that that

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Speaker 2: it is. It is what it says on the label.

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Speaker 2: That's okay. And if you're into that, it's delicious. I

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Speaker 2: mean it is engineered, deeply engineered to be delicious, and

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Speaker 2: it is, so there you go. Yeah, they put a

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Speaker 2: lot of research into these things. Gosh, these for sure

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Speaker 2: hoofta four other episodes. You can see our episodes on

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Speaker 2: tacos and nachos for more on like corn tortillas and

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Speaker 2: corn chips.

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Speaker 1: Yes, but I guess that brings us to our question, Sure, Doritos,

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Speaker 1: what are they? Well?

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Speaker 2: Doritos is a large international brand of primarily snack chips

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Speaker 2: made from a fried corn dough with a usually heavy

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Speaker 2: dusting of flavored powder coating each chip. The chips are

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Speaker 2: typically in a triangle shape with rounded corners like two

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Speaker 2: to three inches on a side that's about five seven centimeters,

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Speaker 2: although they can come in other shapes and sizes. Flavors

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Speaker 2: tend towards this variety of like very well honed combinations

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Speaker 2: of tangy, savory salty with like a little bit of sweetness,

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Speaker 2: And these days they've been leaning into more spicy concepts.

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Speaker 2: But the two classic ones are nacho cheese, which are

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Speaker 2: this purposefully fake cheese flavor with a bright orange color,

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Speaker 2: and then cool ranch, which are like a slightly herbal,

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Speaker 2: creamy ranch dressing flavor with a kind of light cream

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Speaker 2: color and little flex of green and orange in it.

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Speaker 2: They come in crinkly plastic bags and individual serving or

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Speaker 2: multi serving sizes. They are typically eaten straight out of

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Speaker 2: the bag as a snack, or maybe like a lunch

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Speaker 2: side dish, alongside a sandwich or in one if that's

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Speaker 2: your thing. They don't really taste like food, but they

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Speaker 2: are so pleasing to consume, so crisp and crunchy, and

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Speaker 2: that combination of flavors is tantalizing. They're like an ad

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Speaker 2: man's reimagining of food, like big and bold, and it

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Speaker 2: doesn't matter that's not nutritious because this is food in

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Speaker 2: three D and technicolor. It's like eating a television ad.

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Speaker 2: Each chip just bright and electric and void.

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Speaker 1: I like this dark. It's not dark. It's a little dark,

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Speaker 1: a gritty take on it. But I feel it because

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Speaker 1: when I think of Gurrito's, it does have this. I

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Speaker 1: think of the nineties ads that were so color extreme. Yeah, exactly.

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Speaker 1: I feel that Gerrito's encapsulated in our more modern times

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Speaker 1: at least, is that it's like, just eat more and

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Speaker 1: more and more and more, and it tastes good, and

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Speaker 1: these commercials are great, so get some more. Yeah. Kind

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Speaker 1: of is really like leaning into being silly and big

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Speaker 1: and I don't know, it's it's weird. It's weird.

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Speaker 2: I have a lot of I have a lot of

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Speaker 2: feelings about it. I'm kind of still kind of still

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Speaker 2: unwrapping them, honestly, but okay. So, Dorito's is owned by

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Speaker 2: Free Doo Lay, which is a subsidiary of the food

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Speaker 2: and beverage giant Pepsi Coo, and the brand concept is

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Speaker 2: vaguely like vaguely Mexican text mes, Mexican American themed, but

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Speaker 2: only vaguely, and it kind of varies from market to market.

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Speaker 2: As of right now in the United States, their lineup

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Speaker 2: of those typical triangular chips includes of course nacho, cheese

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Speaker 2: and cool ranch, then a siracha flavor, a barbecue sauce flavor,

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Speaker 2: salsaverde spicy sweet chili, cobranded tapetillo flavor that is this

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Speaker 2: upsetting shade of red retro taco seasoning flavor, spicy chili

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Speaker 2: lime flavor called Flamma okay uh, and then three Flame

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Speaker 2: and Hot flavors, which is a sub brand that started

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Speaker 2: with Cheetos. They've got Flame Hot cool Ranch, Flame and

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Speaker 2: Hot Nacho, and Flame and Hot Lime. They've also got

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Speaker 2: a different shape that Mini's, which are about an inch

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Speaker 2: to a side and come in a tube and then

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Speaker 2: chips that have been rolled into a hollow cylinder shape

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Speaker 2: like a little tube, like a little straw almost. They

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Speaker 2: call these Dinamta all in caps and the flavors are

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Speaker 2: flame and hot, caeso and chili lime, and the Dinamta

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Speaker 2: chips have a Dinameter label on the bag to tell.

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Speaker 1: You how spicy they are.

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Speaker 2: And yes, this is their direct answer to competitors snack

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Speaker 2: brand Talkies, which is owned by Mexican food giant Bimbo

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Speaker 2: Dorito's has invented these like Sassy a boila characters for

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Speaker 2: the advertising for them, named Dinah and Meta.

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Speaker 1: I have so many questions that we could end the

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Speaker 1: podcast now and never get further, all right, I yeah,

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Speaker 1: the dangers of not watching television, or that you no

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Speaker 1: longer get as many advertisements for wacky things like this,

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Speaker 1: and I kind of regret it. This is this is

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Speaker 1: quite something, quite something, yes, But internationally they've got other

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Speaker 1: offerings for different markets. Most markets do seem to have

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Speaker 1: some riff on the classic nacho cheese flavor, and usually

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Speaker 1: the classic ranch flavor. It's not called Ranch in international markets,

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Speaker 1: but something like Cool American or Cool Original is pretty common.

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Speaker 1: But yeah, after that, anything goes. Some markets seem to

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Speaker 1: be really focused on American themed flavors and others on

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Speaker 1: more local flavors. For example, in Taiwan there's been flavors

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Speaker 1: like spicy garlic or Sishuan peppercorn chicken. Japan has had

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Speaker 1: wasabi teraake, burger shrimp mayo. South Korea has had a

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Speaker 1: honey chili and an oven roasted galby chicken. Australia has

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Speaker 1: different There's a different nacho cheese versus Cheese Supreme flavor,

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Speaker 1: and then there's a third that's called Mexicana that's the

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Speaker 1: same color basically as the other two. I have no

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Speaker 1: idea what the difference is is, because what the differences

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Speaker 1: are because I couldn't find labels that listed the ingredients.

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Speaker 1: Not that always tells you that much with something with

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Speaker 1: this many ingredients, but y'all write in the UK has

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Speaker 1: had a cheeseburger flavor and a hint of curry flavor.

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Speaker 1: Currently they've got like a loaded pepperoni pizza flavor. Yeah wow, Yeah,

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Speaker 1: I'm gonna have to look at my local store and

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Speaker 1: see what we've got going. But I just don't think

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Speaker 1: we have quite the variety that I'm here and here,

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Speaker 1: and I like some of these. Yeah, mostly right now.

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Speaker 1: I feel like it's like most stores will have like

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Speaker 1: nacho cheese flame and hot nacho cheese, and that's kind

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Speaker 1: of what you've got. Yeah, yeah. Oh.

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Speaker 2: Dorito's does also sell dips in various markets, like sauces

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Speaker 2: and cheese dips like or cream based dips. They also

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Speaker 2: sometimes license their name and flavors out to other brands,

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Speaker 2: like Taco Bell or Rolled Gold pretzels. To produce the chips,

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Speaker 2: Doritos takes fresh corn kernels and cooks, soaks, and washes them,

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Speaker 2: then grinds them into dough. The dough is needed and

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Speaker 2: pressed into thin sheets out of which individual chips are stamped,

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Speaker 2: sort of like a cookie cutter. The chips are dried

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Speaker 2: and then deep fried. The flavorings are applied by tossing

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Speaker 2: the chips in drums. There's like a mist of oil

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Speaker 2: being sprayed inside the drum to make the surface of

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Speaker 2: the chips a little bit tacky or sticky, and then

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Speaker 2: the prepared powder is sprinkled in and coach the chips. Yeah,

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Speaker 2: and they do a lot of cool, weird science things

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Speaker 2: to make these chips delicious, like in addition to many

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Speaker 2: many different flavoring agents also commonly contain what's called in

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Speaker 2: the flavor industry flavor potentiators, and these are compounds that

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Speaker 2: muck about with your taste receptors in your mouth to

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Speaker 2: make you more sensitive to a particular flavor, in this case,

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Speaker 2: the savory or umami flavor that you experience when you

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Speaker 2: consume glutamates, glutamates being iterations of an amino acid that

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Speaker 2: tastes savory or lumammy. So doritos contain glutamates, and then

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Speaker 2: they also contain these potentiators that temporarily physically alter your

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Speaker 2: glutamate receptors to make them more sensitive, like up to

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Speaker 2: thirty times more sensitive, so like you truly experience more

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Speaker 2: flavor while you're eating doritos.

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Speaker 1: Wow.

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Speaker 2: In the processed food industry in general, potentiators can be

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Speaker 2: used to help reduce the amount of a given ingredient

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Speaker 2: that needs to be included, and not just the one

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Speaker 2: that the potentiator works in tandem with. In the case

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Speaker 2: of the glutamate one, I think it's more expensive than

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Speaker 2: the glutamates, so that would be silly, but you can,

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Speaker 2: for example, they can help. The food made with reduced

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Speaker 2: sodium still taste flavorful, so it's cool in various applications.

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Speaker 2: Slightly insidious, I adore it. A few other tricks are

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Speaker 2: in there, like like the flavor powder mix is given

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Speaker 2: this super fine flour level grind, which lets the powder

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Speaker 2: really like fill every part of the surface of a

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Speaker 2: chip and your fingers and your mouth, and thus increases

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Speaker 2: like the surface area of the flavoring, so that the

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Speaker 2: flavoring hits more of those receptors and tastes stronger.

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Speaker 1: Wow, oh man, And yeah. Yeah.

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Speaker 2: They're typically eaten as is, but their website insists that

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Speaker 2: there are all kinds of things things you can do

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Speaker 2: with them, mostly involving crushing them up and using them

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Speaker 2: as like a crispy coating or topping like our breadcrumbs.

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Speaker 2: Not enough if you're deep frying a whole onion. Yeah,

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Speaker 2: Dorito's has a solution for you. They do also list

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Speaker 2: of peanut butter and nacho Doritos sandwich, and I thought

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Speaker 2: of you.

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Speaker 1: Oh wow, Okay, that's okay, I can see that. I

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Speaker 1: can see that working. Oh yeah, I feel like a

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Speaker 1: couple of years ago there was a I can't remember

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Speaker 1: if it was flaming hot cheetos are Dorito's, but there

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Speaker 1: was a like Thanksgiving turkey recipe. Oh oh, that got

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Speaker 1: a lot of traction where the chrome you fry it?

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Speaker 1: I guess, okay, yeah, I mean I'm sure it was tasty. Yeah, huh,

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Speaker 1: I guess I kind of went to the bad place

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Speaker 1: there for a second. But I'm coming back from it.

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Speaker 2: And yeah, in the in the States, and ye all

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Speaker 2: write in about other cultural experiences, but in the States,

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Speaker 2: there is a pretty deep cultural nostalgia surrounding Dorito's as

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Speaker 2: like a simple snack that you've probably had as a kid,

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Speaker 2: or maybe at picnics or cookouts or like home viewings

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Speaker 2: of sporting events. And there's a bit of like almost

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Speaker 2: fetishization of getting a little bit messy while you're eating them,

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Speaker 2: because the powder coating does stick to your fingers and

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Speaker 2: it's like culturally allowable to lick it off. And like

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Speaker 2: fetishization is a strong word. But does people have like

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Speaker 2: specifically strong positive emotions about that.

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Speaker 1: Yes, yes, I believe. Isn't that called the Dorito's experience?

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Speaker 1: I found a Reddit post about the experience. I haven't

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Speaker 1: read that term, but but yeah, I mean we can

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Speaker 1: we can call it that? I think people do. Oh,

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Speaker 1: we don't have to know. I'm cool with it. Yeah,

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Speaker 1: no reason not to. Speaking of the Dorito's experience, Man,

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Speaker 1: corporate marketing makes me feel so insane. Allow me to

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Speaker 1: quote for you from the Dorito's website. All right, Dorito's

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Speaker 1: Reserved isn't just a chip. It's fuel for disruption. Our

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Speaker 1: flavors ignite adventure and inspire action. With every crunch, we

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Speaker 1: aim to redefine culture and support those who are boldly themselves.

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Speaker 1: Are you ready if so, crunch on? Wow, my aspiration.

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Speaker 1: We aim to redefine culture. I don't know what that means.

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Speaker 1: I don't know what redefining culture means the specific instance.

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Speaker 1: And I'm slightly scared. And this absolutely flavored by my

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Speaker 1: top of the episode text. I mean, you are right,

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Speaker 1: the corporate marketing they always love to do. It's not

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Speaker 1: just a chip. It's going to change the entire galaxy.

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Speaker 1: And this is how And you read it and you're like,

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Speaker 1: You're like, are we still talking about snack chips. I'm

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Speaker 1: a little unnerved. I'm a little unsettled. Also, like I

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Speaker 1: really hate, I really hate like disruptor culture. I really

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Speaker 1: hate the term disruption, and so fuel for disruption is

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Speaker 1: very funny to me. Yeah, like do we need to

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Speaker 1: disrupt everything? Can't we maybe just like go with a flow,

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Speaker 1: just a little read the room. Perhaps, I don't know,

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Speaker 1: it's just spitball in here. Yeah, just eat some delicious

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Speaker 1: chips with your friends and that's okay. We don't have

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Speaker 1: to disrupt that. Well, what about the nutrition treats are nice?

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Speaker 1: Treats are nice. Yeah, that's a nice We do have

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Speaker 1: some numbers for you. Yeah, uh so okay. Uh.

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Speaker 2: Doritos are the top selling tortilla chip in the United

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Speaker 2: States by far, with something like seventy percent of the

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Speaker 2: tortilla chip market share, and they have been for years.

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Speaker 2: They sold about one point one four billion units in

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Speaker 2: twenty twenty four.

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Speaker 1: Uh huh.

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Speaker 2: They're also the top selling tortilla chi in the UK.

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Speaker 2: I believe in even higher market share, like something around

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Speaker 2: seventy nine percent, and Dorito's runs Europe's largest tortilla chip

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Speaker 2: factory in Coventry in the UK. Some one third of

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Speaker 2: UK households purchased Dorito's. But so PepsiCo is actually a

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Speaker 2: little quiet about exactly how much business their brands do,

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Speaker 2: Like how much resources each one uses and what their

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Speaker 2: exact profits are.

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Speaker 1: And stuff like that.

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Speaker 2: But I can tell you that Dorito's has been one

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Speaker 2: of PepsiCo's billion dollar brands, that is a brand that

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Speaker 2: makes over a billion in sales every year.

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Speaker 1: Since sometime in the nineteen nineties. Dang, yeah. It seems

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Speaker 1: like Dorito's have been well loved, continue to be well loved,

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Speaker 1: and yet the history I found was surprisingly not as

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Speaker 1: well documented as I thought it would be.

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Speaker 2: You know, there are some brands that are like, we

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Speaker 2: are going to aggressively detail this story, and some brands

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Speaker 2: that are like, look over here, we've got a late

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Speaker 2: night American hot wings flavor. Don't you want to eat it?

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Speaker 1: We've got to look over here one. But it's really interesting,

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Speaker 1: a lot interesting stuff going on. Nonetheless, Yes, yes, and

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Speaker 1: we are going to get into that history as soon

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Speaker 1: as we get back from a quick break for a

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Speaker 1: word from our sponsors, and we're back. Thank you, sponsor, Yes,

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Speaker 1: thank you. Okay, so separate episode. But tortilla chips have

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Speaker 1: probably been around for hundreds of years in areas that

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Speaker 1: use corn based dough. It's just one of those things

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Speaker 1: that makes sense to me. M Yeah, especially right, Like,

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Speaker 1: if you're making masa, if you're making tortillas, you're gonna

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Speaker 1: make a chip out of it at some point. Yep,

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Speaker 1: it just makes sense to me. But that being said,

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Speaker 1: Freedo Lay is thought to be the first to make,

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Speaker 1: distribute and selt repea chips on a large scale in

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Speaker 1: the United States, and that was with Dorito's, all right.

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Speaker 1: So the history of Doriedo's generally starts around the nineteen sixties.

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Speaker 1: This was when convenience and modern technologies were all the rage,

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Speaker 1: and one of the companies really leaning into this was

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Speaker 1: Disney and Disneyland is a name often thrown about in

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Speaker 1: the discussion of the Doriedo's origin story. You never know

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Speaker 1: when disney right Land is gonna pop up. I didn't

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Speaker 1: know this, but it makes so much sense. It really does,

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Speaker 1: It really does, all right. So, as the story goes,

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Speaker 1: Anaheim's Disneyland had a Mexican restaurant called Casa de Frito's,

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Speaker 1: operated by Fretto l A in the nineteen sixties. It

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Speaker 1: opened pretty soon after Disneyland opened. It was, of course

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Speaker 1: good marketing for free doola. Customers got complimentary Freto's at

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Speaker 1: the end of the meal. I think, and it was

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Speaker 1: pretty savvy since this was around the time there was

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Speaker 1: an increasing interest in Mexican food in the United States,

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Speaker 1: and Disney kind of had that whole try foods from

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Speaker 1: around the world vibe. And sure enough, this restaurant was

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Speaker 1: so popular it had to move to a larger venue

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Speaker 1: just a few years after it opened. The restaurant didn't

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Speaker 1: make their own tortillas, though, they contracted that out to

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Speaker 1: Alex Foods, a company that delivered Mexican food items like

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Speaker 1: tortillas across southern California. One day, a salesman from Alex

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Speaker 1: Foods noticed that this restaurant was throwing out old tortillas,

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Speaker 1: and he suggested that they fry them up and seasoned

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Speaker 1: them as snack instead. And these chips were fairly popular.

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Speaker 1: I read they were a hidden menu item, and then

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Speaker 1: I heard but they were like just a really popular

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Speaker 1: one that ran out quickly. I'm not sure, but they

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Speaker 1: got pretty popular, and somehow word got to an executive

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Speaker 1: at Freedo Lay After getting a taste, the executive knew

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Speaker 1: they had a winner on their hands, and production started

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Speaker 1: in nineteen sixty four, and Dorito's hit grocery shelves in

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Speaker 1: nineteen sixty six. At first, Alex Foods made the chips

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Speaker 1: and Frido Lay sold them, but once the product was successful,

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Speaker 1: the company didn't renew the partnership with Alex Foods. However,

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Speaker 1: there are a lot of other stories out how this

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Speaker 1: whole thing happens. There's another one that's told a lot

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Speaker 1: that the free Dolay marketing executive at the time, Archibald West,

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Speaker 1: invented Dorito's. There are a lot of variations on this

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Speaker 1: specific story, one being he enjoyed roadside tortillas that came

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Speaker 1: in a round bag while he was on vacation with

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Speaker 1: his family in nineteen sixty four, and then he set

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Speaker 1: out to replicate them. He also is sometimes the executive

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Speaker 1: that tried the chips at Casa Deefrito's in the previous story. However,

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Speaker 1: and I kind of love this. Even a public relations

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Speaker 1: director at Freedo La has admitted they have no evidence

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Speaker 1: of any of this, okay, and says that no one

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Speaker 1: person invented Dorito's. Very diplomatic, very diplomatic, but I like

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Speaker 1: even them had to be like, we can't say that's true.

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Speaker 1: Others say that the chips were a sourced from local

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Speaker 1: Mexican producers and that it was their way of making

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Speaker 1: money off of remaining pieces of tortillas, and then Fredo

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Speaker 1: Lay basically just took credit for it. Just kind of

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Speaker 1: a similar You can make that same telling of the

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Speaker 1: alex food story as well, But anyway, whatever the case,

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Speaker 1: Dorito's were being sold in the southwest of the country

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Speaker 1: by nineteen sixty six and nationwide soon after. The first

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Speaker 1: flavor they offered was simply toasted corn, though two years

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Speaker 1: later they added taco seasoning. With all the company's marketing efforts,

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Speaker 1: Dorito's were pretty ubiquitous within a decade.

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Speaker 2: Yeah, partially because while all of this was going on,

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Speaker 2: in nineteen sixty five, Freda Lay merged with Pepsi to

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Speaker 2: form Pepsi Coo. And that really catapulted both companies.

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Speaker 1: Yes, and just to give you an idea of how

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Speaker 1: much we have to say about Dorito's, I love company Legalese.

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Speaker 1: This was a whole thing, and if you care to

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Speaker 1: read about it, you can. But I was overwhelmed by

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Speaker 1: everything else, so we'd go look it up if you

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Speaker 1: about it. Mergers. Yeah, I'm so boring in some things.

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Speaker 1: Oh my god, tell me about this Nacho cheese flavor

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Speaker 1: was released in nineteen seventy two. Cool Ranch was introduced

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Speaker 1: in nineteen eighty six, though it first went by the

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Speaker 1: name Cooler Ranch. By the nineties, Doritos were a household

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Speaker 1: name in the United States and there were flavors galore.

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Speaker 1: There were commercials everywhere. They were making an astonishing amount

404
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Speaker 1: of money.

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Speaker 2: Oh yeah, Like, they did a product placement deal with

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Speaker 2: the first Wayne's World movie.

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Speaker 1: Arth You know what I'm talking about, right, They.

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00:29:53,960 --> 00:29:56,920
Speaker 2: Co branded with Taco Bell, They placed their first Super

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Speaker 2: Bowl ad. It featured Chevy Chase. It was it was

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Speaker 2: becoming a cultural thing.

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Speaker 1: Yes, but there was a lot of competition. So Freedo

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Speaker 1: Lay did a bit of a Dorito's rebrand in nineteen

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Speaker 1: ninety four nineteen ninety five. It included increasing the size

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Speaker 1: of Dorito's chips by twenty percent, making them thinner, with

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Speaker 1: more seasoning, and rounding out their edges, and that in

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Speaker 1: part was because of a lawsuit from a few years

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Speaker 1: earlier where someone claimed he'd been hurt by the sharp

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Speaker 1: edges of the Dorito like the corners. Yeah, they redesigned

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Speaker 1: the bag as well.

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Speaker 2: They were also expanding at this time. For example, they

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Speaker 2: realized that the UK didn't have corn chips on the market,

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Speaker 2: so they did a bunch of market research and released

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Speaker 2: modified versions of a few Dourita's products in nineteen ninety four,

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Speaker 2: with flavors like cool original, tangy Cheese, savory beef, and

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Speaker 2: cheese an onion. I think it was just an individual

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Speaker 2: serving bags at first, but then they launched a line

427
00:31:04,840 --> 00:31:08,000
Speaker 2: of dips plus larger bags to go with them in

428
00:31:08,040 --> 00:31:11,080
Speaker 2: two thousand and one. I think the ad campaign for

429
00:31:11,120 --> 00:31:15,600
Speaker 2: this was called friend chips.

430
00:31:17,440 --> 00:31:23,360
Speaker 1: Okay, all right, friendships. Sure. It was a really popular

431
00:31:23,360 --> 00:31:28,240
Speaker 1: ad campaign that went international. Hey, if you have a

432
00:31:28,280 --> 00:31:33,200
Speaker 1: friend who's hungry, Doritos might be friendships. They might save

433
00:31:33,320 --> 00:31:40,920
Speaker 1: your friendship. Oh wow, okay, Well, this was also a

434
00:31:40,920 --> 00:31:44,040
Speaker 1: time when they were trying a bunch of things like

435
00:31:44,320 --> 00:31:49,600
Speaker 1: Dorito's three D, which were these puffed up versions. Yeah.

436
00:31:49,760 --> 00:31:53,000
Speaker 2: Oh, I mean they were sort of like like pretty

437
00:31:53,280 --> 00:31:55,280
Speaker 2: like like if you ever had putty from an Indian

438
00:31:55,480 --> 00:31:58,760
Speaker 2: subcontinent related restaurant. Yeah, it's sort of like those, but

439
00:31:58,840 --> 00:31:59,840
Speaker 2: made with corn batter.

440
00:32:00,080 --> 00:32:00,240
Speaker 1: You know.

441
00:32:01,400 --> 00:32:06,880
Speaker 2: But how brief our time with Dorito's three D. They

442
00:32:06,920 --> 00:32:09,880
Speaker 2: only lasted from nineteen ninety eight through two thousand and four.

443
00:32:10,200 --> 00:32:15,120
Speaker 2: You never know how long you have. No, they did

444
00:32:15,160 --> 00:32:16,959
Speaker 2: come back briefly in twenty twenty, but I don't think

445
00:32:16,960 --> 00:32:17,920
Speaker 2: they're still on the market.

446
00:32:19,120 --> 00:32:24,920
Speaker 1: And they had fans. Yeah, people were upset. Uh huh.

447
00:32:25,320 --> 00:32:28,680
Speaker 1: Listeners also write in if you've lost your favorite type

448
00:32:28,680 --> 00:32:33,880
Speaker 1: of dorito. I've never had one, but I remember them distinctly,

449
00:32:34,600 --> 00:32:39,040
Speaker 1: like I just remember the marketing for them. I guess. Yeah,

450
00:32:39,280 --> 00:32:45,320
Speaker 1: I definitely consumed at least a handful. I think I

451
00:32:45,320 --> 00:32:47,280
Speaker 1: had a friend who would like open it up and

452
00:32:47,280 --> 00:32:51,160
Speaker 1: then put stuff inside. Yeah sure, sure it follows right,

453
00:32:51,240 --> 00:32:55,360
Speaker 1: like that is right, like putty. Yeah sure, yeah.

454
00:32:55,400 --> 00:32:59,880
Speaker 2: Anyway, the marketing continued to develop. They had mystery flavors,

455
00:33:00,240 --> 00:33:03,400
Speaker 2: like contests to kind of like guess the flavor and

456
00:33:03,640 --> 00:33:08,000
Speaker 2: pick a name for it. They sponsored Stephen Colbert while

457
00:33:08,040 --> 00:33:11,400
Speaker 2: he was doing presidential campaign coverage in two thousand and eight.

458
00:33:12,800 --> 00:33:14,560
Speaker 2: There was a Mountain Dew flavored dorito.

459
00:33:14,720 --> 00:33:22,400
Speaker 1: I don't know both those brands. I stay align with

460
00:33:22,600 --> 00:33:25,520
Speaker 1: the flavor of that. No, people didn't like it. It

461
00:33:25,560 --> 00:33:30,520
Speaker 1: was bad. Okay, that was my gut reaction. But all right,

462
00:33:30,560 --> 00:33:36,200
Speaker 1: thank you for confirming. Okay, here is the note that

463
00:33:36,280 --> 00:33:43,080
Speaker 1: gave me the biggest headache. Oh, I'm sorry, okay, no, no,

464
00:33:43,400 --> 00:33:45,400
Speaker 1: it was quite funny. I was just making sure I

465
00:33:45,520 --> 00:33:49,520
Speaker 1: wasn't being pranked, because that would be very embarrassing. In

466
00:33:49,560 --> 00:33:53,000
Speaker 1: two thousand and eight, the Dorito's Broadcast project in the

467
00:33:53,080 --> 00:33:55,560
Speaker 1: UK held a contest in biting the public to make

468
00:33:55,560 --> 00:33:58,400
Speaker 1: a thirty second ad, with the winning ad, which was

469
00:33:58,480 --> 00:34:02,440
Speaker 1: voted on being being into space to a solar system

470
00:34:02,520 --> 00:34:05,200
Speaker 1: forty two light years away, and it would also be

471
00:34:05,200 --> 00:34:08,200
Speaker 1: played on TV for a specific amount of time. The

472
00:34:08,239 --> 00:34:12,000
Speaker 1: winning video was called Tribe. It's about kind of a

473
00:34:12,200 --> 00:34:18,960
Speaker 1: sacrificial Dorrito jumping into some salsum. This whole thing was

474
00:34:19,000 --> 00:34:22,400
Speaker 1: part of a larger ad campaign from Dorito's called You

475
00:34:22,480 --> 00:34:24,880
Speaker 1: Make It, We Play It, which they're actually kind of

476
00:34:24,960 --> 00:34:28,920
Speaker 1: known for. Is this generative audience content?

477
00:34:29,160 --> 00:34:34,040
Speaker 2: Yeah, yeah, they still dabble in that sometimes, so yeah.

478
00:34:33,440 --> 00:34:40,799
Speaker 1: Yes, Well this was called the world's first extraterrestrial advertisement.

479
00:34:41,840 --> 00:34:46,400
Speaker 1: But I have to say I'm not entirely sure it's true,

480
00:34:47,280 --> 00:34:49,760
Speaker 1: because you would think they would have a lot written

481
00:34:49,760 --> 00:34:52,160
Speaker 1: about it, but there isn't. And at first I thought

482
00:34:52,200 --> 00:34:55,720
Speaker 1: it was because like it would take so long in theory,

483
00:34:55,760 --> 00:34:58,680
Speaker 1: it hasn't even gotten to where it's being broadcast.

484
00:34:58,840 --> 00:35:02,000
Speaker 2: I guess no, not been forty two years since two

485
00:35:02,040 --> 00:35:06,520
Speaker 2: thousand and eight. So I was like, but, I mean also, also,

486
00:35:06,560 --> 00:35:07,200
Speaker 2: it's not like.

487
00:35:07,280 --> 00:35:09,919
Speaker 1: We're gonna know when it gets there, I mean, other

488
00:35:10,000 --> 00:35:15,360
Speaker 1: than other than being like well times past exactly. And

489
00:35:15,400 --> 00:35:17,480
Speaker 1: they kept saying a lot of the publications I was

490
00:35:17,520 --> 00:35:20,040
Speaker 1: reading were like, they're gonna put it in the Guinness

491
00:35:20,040 --> 00:35:23,359
Speaker 1: Book of World Records. So I went there no entry

492
00:35:23,400 --> 00:35:27,560
Speaker 1: to be found. But you can't watch the winning submission

493
00:35:27,920 --> 00:35:30,239
Speaker 1: on YouTube, so there's that.

494
00:35:32,880 --> 00:35:38,319
Speaker 2: So so I did some checking and I do think

495
00:35:38,360 --> 00:35:42,239
Speaker 2: it's for real, although it is definitely a stunt and

496
00:35:42,320 --> 00:35:48,080
Speaker 2: not like a particularly useful broadcast. So the whole thing

497
00:35:48,560 --> 00:35:54,120
Speaker 2: was partially managed by the University of Lester's Department of

498
00:35:54,120 --> 00:35:57,319
Speaker 2: Physics and Astronomy in the UK, and they talked to

499
00:35:57,360 --> 00:35:59,920
Speaker 2: the press about it being an example of their public

500
00:36:00,040 --> 00:36:02,280
Speaker 2: outreach to like garner interest in science.

501
00:36:02,520 --> 00:36:03,239
Speaker 1: Yeah.

502
00:36:03,880 --> 00:36:10,600
Speaker 2: Also a European scientific association called ice Cat EISCAT that

503
00:36:10,680 --> 00:36:15,080
Speaker 2: works with like detecting and interpreting electromagnetic waves scattering in

504
00:36:15,160 --> 00:36:18,440
Speaker 2: near space, which is as simply as I can put it,

505
00:36:20,960 --> 00:36:25,720
Speaker 2: they work with waves and stuff. They used their equipment

506
00:36:25,760 --> 00:36:31,080
Speaker 2: to send the signal, and they said that they received

507
00:36:31,080 --> 00:36:34,880
Speaker 2: an undisclosed donation from Dorito's to do it, which is

508
00:36:35,560 --> 00:36:39,920
Speaker 2: why I think it's absolutely true and not a prank.

509
00:36:40,800 --> 00:36:44,239
Speaker 2: A rep from that association told the publication New Scientist,

510
00:36:44,880 --> 00:36:47,520
Speaker 2: it's not big money, but it could be the thin

511
00:36:47,680 --> 00:36:50,120
Speaker 2: end of a wedge to using our resources in a

512
00:36:50,160 --> 00:36:52,799
Speaker 2: new way some years in the future. The money that

513
00:36:52,880 --> 00:36:55,640
Speaker 2: comes from this kind of commercial service could be used

514
00:36:55,680 --> 00:36:56,840
Speaker 2: to fund pure research.

515
00:37:03,800 --> 00:37:10,080
Speaker 1: Well interesting, I did. I was reading the comments under

516
00:37:10,080 --> 00:37:14,400
Speaker 1: the YouTube video. I was so unsure about the veracity

517
00:37:14,440 --> 00:37:17,440
Speaker 1: of this whole thing, and a lot of people seemed

518
00:37:17,520 --> 00:37:20,480
Speaker 1: to remember voting on it, and we're like, oh, yeah,

519
00:37:20,520 --> 00:37:23,799
Speaker 1: this is the one I wanted to win. Okay, so

520
00:37:25,320 --> 00:37:30,799
Speaker 1: that happened. Yeah, and I I I do have to

521
00:37:30,840 --> 00:37:35,640
Speaker 1: say that the term world's first extraterrestrial advertisement makes me

522
00:37:35,800 --> 00:37:39,200
Speaker 1: very unhappy. A lot of Yeah, a lot of people

523
00:37:39,200 --> 00:37:41,400
Speaker 1: were also unhappy because they're like, now they're going to

524
00:37:41,440 --> 00:37:51,359
Speaker 1: come here. They are sentient Doritos, and we're just killing them.

525
00:37:51,680 --> 00:37:54,920
Speaker 2: I mean, that's assuming that they can decode the video.

526
00:37:55,120 --> 00:37:59,800
Speaker 1: So here we are. But there's a lot of intermediate stepped.

527
00:38:00,320 --> 00:38:03,359
Speaker 1: There was some very cheeky joking about like how they

528
00:38:03,360 --> 00:38:06,799
Speaker 1: were putting it in zeros and ones and like, did

529
00:38:06,840 --> 00:38:09,839
Speaker 1: you use VLC? How did you code all of this?

530
00:38:10,640 --> 00:38:13,520
Speaker 1: They did, But you know, it's just kind of a

531
00:38:13,560 --> 00:38:23,960
Speaker 1: difficult concept to wrap your mind around anyway. So going

532
00:38:24,040 --> 00:38:27,439
Speaker 1: back to that executive I mentioned at the beginning, when

533
00:38:27,640 --> 00:38:31,719
Speaker 1: Arch West died in twenty eleven, his family sprinkled some

534
00:38:31,880 --> 00:38:34,919
Speaker 1: doritos into his urn before it was buried. Well, that's

535
00:38:34,960 --> 00:38:37,120
Speaker 1: what his daughter said they were going to do. So

536
00:38:38,160 --> 00:38:40,560
Speaker 1: he was a big fan, and he he was like

537
00:38:40,920 --> 00:38:43,959
Speaker 1: in the taste tests up until he died. I think

538
00:38:43,960 --> 00:38:49,520
Speaker 1: he really didn't like the Hamburger one. Oh okay, well yeah,

539
00:38:49,880 --> 00:38:51,600
Speaker 1: you can read more about that if you would like.

540
00:38:52,960 --> 00:38:59,360
Speaker 1: But this brings us too. Oh a collaboration between Taco

541
00:38:59,480 --> 00:39:04,800
Speaker 1: Bell and that gave us the wildly successful Dorrito's Locos

542
00:39:04,880 --> 00:39:10,040
Speaker 1: Tacos in twenty twelve. Taco Bells R and D Department,

543
00:39:10,080 --> 00:39:12,400
Speaker 1: which is a real thing, and I've even seen a

544
00:39:12,520 --> 00:39:16,279
Speaker 1: mini documentary about it. Oh yeah, it's intense. Yeah, it's

545
00:39:16,440 --> 00:39:21,600
Speaker 1: real intense. They spent two years refining it, and basically

546
00:39:21,680 --> 00:39:24,560
Speaker 1: the hold up was figuring out how to make something

547
00:39:24,640 --> 00:39:30,800
Speaker 1: dorito like that was sturdy enough to hold the toppings. Yeah,

548
00:39:30,920 --> 00:39:34,319
Speaker 1: but they succeeded. They sold over a billion of those

549
00:39:34,360 --> 00:39:36,120
Speaker 1: things the first year.

550
00:39:36,560 --> 00:39:42,160
Speaker 2: The first year, yep, they had to hire an extra

551
00:39:42,280 --> 00:39:46,520
Speaker 2: fifteen thousand people to keep up with demand.

552
00:39:48,200 --> 00:39:56,319
Speaker 1: Huh. Yeah, and they have debuted other flavors, some of

553
00:39:56,360 --> 00:40:01,480
Speaker 1: which have been discontinued to outrage and sadness. In twenty

554
00:40:01,560 --> 00:40:07,759
Speaker 1: twenty two, they debuted flaming hot Territo's Tacos. Honestly, this

555
00:40:07,800 --> 00:40:10,799
Speaker 1: whole thing is it was such a big deal you

556
00:40:10,840 --> 00:40:14,960
Speaker 1: could probably do an episode on it alone. I was

557
00:40:14,960 --> 00:40:18,640
Speaker 1: reading the numbers behind it. I was like, no, no,

558
00:40:18,719 --> 00:40:27,440
Speaker 1: clearly not today, but not today. There is some controversy

559
00:40:27,480 --> 00:40:31,040
Speaker 1: about who invented the DLT as it's called. There's two

560
00:40:31,560 --> 00:40:37,000
Speaker 1: main groups. Yeah, one of them being unpaid interns. Oh yeah,

561
00:40:37,040 --> 00:40:40,960
Speaker 1: I mean it. I mean yeah. It seems like a team,

562
00:40:41,000 --> 00:40:45,920
Speaker 1: like a team effort, perhaps competing teams. Perhaps some people

563
00:40:45,920 --> 00:40:52,840
Speaker 1: weren't as recognized as others. But yeah, well it was

564
00:40:52,880 --> 00:40:57,280
Speaker 1: a huge success. Yes, but this brings us to a fumble.

565
00:40:58,600 --> 00:41:01,399
Speaker 1: Oh I had not heard about this, Oh I did.

566
00:41:02,080 --> 00:41:07,000
Speaker 1: I can't wait to hear your thoughts about it. I

567
00:41:07,040 --> 00:41:12,000
Speaker 1: don't I missed this. In twenty eighteen, then Pepsiico CEO

568
00:41:12,400 --> 00:41:15,919
Speaker 1: Indra Nui caused a bit of controversy after she said

569
00:41:15,960 --> 00:41:19,200
Speaker 1: on the Freakonomics podcast that there were gender differences when

570
00:41:19,200 --> 00:41:22,560
Speaker 1: it came to eating Dorito's because women quote don't like

571
00:41:22,640 --> 00:41:25,319
Speaker 1: to crunch too loudly in public, and they don't lick

572
00:41:25,360 --> 00:41:28,799
Speaker 1: their fingers generously, and they don't like to pour the

573
00:41:28,800 --> 00:41:32,520
Speaker 1: little broken pieces and the flavor into their mouth. She

574
00:41:32,680 --> 00:41:35,920
Speaker 1: claimed the company was working on a type of dorrito

575
00:41:35,960 --> 00:41:40,120
Speaker 1: that tasted the same but was more discreet. I guess

576
00:41:40,200 --> 00:41:46,640
Speaker 1: like less crunch less powder. Uh. Well, the internet had

577
00:41:47,000 --> 00:41:54,000
Speaker 1: thoughts about what was dubbed the Lady Dorito, to the

578
00:41:54,080 --> 00:41:58,319
Speaker 1: point someone at Dorito's had to make a statement clarifying

579
00:41:58,360 --> 00:42:02,120
Speaker 1: that there were no plans for such a product and quote,

580
00:42:02,800 --> 00:42:06,759
Speaker 1: we already have doritos for women. They're called doritos, and

581
00:42:06,800 --> 00:42:11,480
Speaker 1: they're enjoyed by millions of people every day. At the

582
00:42:11,520 --> 00:42:15,240
Speaker 1: same time, we know needs and preferences continue to evolve,

583
00:42:15,760 --> 00:42:18,279
Speaker 1: and we're always looking for new ways to engage into

584
00:42:18,320 --> 00:42:25,520
Speaker 1: light our consumers. And I wow, what a corporate response.

585
00:42:26,120 --> 00:42:28,399
Speaker 1: I don't know if it's related, but Mui step down

586
00:42:28,440 --> 00:42:34,239
Speaker 1: from her position that same year. Listen, if you think

587
00:42:34,320 --> 00:42:37,600
Speaker 1: I'm not over here, with a bag of chips, dumping

588
00:42:37,640 --> 00:42:40,920
Speaker 1: it out, dumping the crumbs and the dust, the flavor

589
00:42:41,000 --> 00:42:44,840
Speaker 1: dust directly into my face. That that is one of

590
00:42:44,880 --> 00:42:48,120
Speaker 1: the purest moments you can experience as a human in

591
00:42:48,160 --> 00:42:54,960
Speaker 1: this corporate hellscape of our modern world. Right, don't deny

592
00:42:55,120 --> 00:42:59,320
Speaker 1: me that based on on my sex and or gender.

593
00:43:00,160 --> 00:43:03,120
Speaker 1: The crunch is like half of the whole, the powder

594
00:43:03,200 --> 00:43:07,920
Speaker 1: you're talking about, the whole chip. That's what makes it good.

595
00:43:09,640 --> 00:43:14,040
Speaker 1: And going back to the Dorito's experience, some of it

596
00:43:14,400 --> 00:43:18,560
Speaker 1: the fun is that you get your figures, get to

597
00:43:18,680 --> 00:43:19,640
Speaker 1: dump the cross.

598
00:43:21,200 --> 00:43:25,120
Speaker 2: I yeah, that was, and particularly in twenty eighteen, when

599
00:43:26,200 --> 00:43:29,560
Speaker 2: I will say we ladies were a tiny bit fired

600
00:43:29,600 --> 00:43:33,759
Speaker 2: up about a number of things. Yeah, like making this

601
00:43:33,920 --> 00:43:36,879
Speaker 2: statement that year in particular, I was.

602
00:43:36,880 --> 00:43:41,520
Speaker 1: Like, oh maam, what have you done? Like that's not

603
00:43:41,800 --> 00:43:47,000
Speaker 1: what to say right now? Yeah, well that she also

604
00:43:47,000 --> 00:43:49,800
Speaker 1: made a comment about like you can't put Dorito's in

605
00:43:49,840 --> 00:43:53,040
Speaker 1: a purse, and I was like, yes, you can. Also

606
00:43:53,120 --> 00:43:56,200
Speaker 1: why not I have chips in my purse right now.

607
00:43:57,719 --> 00:44:02,560
Speaker 1: There don't happen to be Dorito's, but right, I mean,

608
00:44:02,600 --> 00:44:07,440
Speaker 1: they're in a bag, They're not like I know anyway anyway,

609
00:44:08,320 --> 00:44:15,840
Speaker 1: that happened. Oh heck, all right, uh less controversial. Well now,

610
00:44:15,840 --> 00:44:18,280
Speaker 1: I don't know, actually, y'all tell me so. In twenty

611
00:44:18,320 --> 00:44:22,839
Speaker 1: twenty two, the brand launched this series of like pop

612
00:44:22,960 --> 00:44:28,920
Speaker 1: up slash ghost kitchen restaurants called Dorito's after Dark, with

613
00:44:29,160 --> 00:44:34,720
Speaker 1: like these kind of like fusion cuisine like stoner snack

614
00:44:35,880 --> 00:44:41,000
Speaker 1: culinary options. The concept has now landed more or less

615
00:44:41,000 --> 00:44:45,279
Speaker 1: permanently at a stadium arena in La where they serve

616
00:44:45,360 --> 00:44:47,960
Speaker 1: things like steamed dumplings that have a flame in hot

617
00:44:47,960 --> 00:44:53,560
Speaker 1: dorito chili crunch topping, sushi rolls rolled in Dorita's dust,

618
00:44:55,400 --> 00:45:00,719
Speaker 1: and a ramen rito, which is a burrito filled with

619
00:45:00,880 --> 00:45:08,719
Speaker 1: chicken corn and ramen noodles in a sweet chili sauce. Okay.

620
00:45:11,200 --> 00:45:16,880
Speaker 2: They also serve a nacho cheese uh, machilada there, Mike,

621
00:45:16,920 --> 00:45:19,279
Speaker 2: A lotta.

622
00:45:19,719 --> 00:45:26,120
Speaker 1: Okay. I think they hit the vibe they were going for,

623
00:45:27,239 --> 00:45:31,440
Speaker 1: to be honest, Yeah, yeah, I mean, there's right. I

624
00:45:31,520 --> 00:45:36,560
Speaker 1: think that they knew their audience and they made some choices,

625
00:45:37,360 --> 00:45:40,520
Speaker 1: and they were strong choices, and we applaud, we applaud

626
00:45:40,560 --> 00:45:49,120
Speaker 1: strong choices. Uh huh yeah, listeners, if you've been here

627
00:45:49,440 --> 00:45:54,799
Speaker 1: tried it, oh yeah, or if the pop ups were

628
00:45:54,840 --> 00:45:57,640
Speaker 1: like really brief and I think only in a few

629
00:45:57,640 --> 00:46:01,759
Speaker 1: plates like like La and uh Vegas and maybe New

630
00:46:01,840 --> 00:46:05,719
Speaker 1: York or something like that. But but yeah, yeah, yeah,

631
00:46:05,719 --> 00:46:08,200
Speaker 1: if you have any experience with all of that, do

632
00:46:08,320 --> 00:46:11,920
Speaker 1: write in. I know that in other countries, I know

633
00:46:11,960 --> 00:46:17,759
Speaker 1: that they've had flavors that were called like late Night

634
00:46:17,960 --> 00:46:21,560
Speaker 1: flavors that I think were kind of similarly like fusion

635
00:46:21,640 --> 00:46:30,560
Speaker 1: slash stoner sort of concepts. Yeah, but yeah, here we are.

636
00:46:32,280 --> 00:46:32,839
Speaker 1: Here we are.

637
00:46:35,680 --> 00:46:39,560
Speaker 2: Also, in twenty twenty two, Derrida's launched a line of

638
00:46:39,640 --> 00:46:42,719
Speaker 2: dips in the United States, which is like a full

639
00:46:42,760 --> 00:46:45,160
Speaker 2: twenty years after a lot of other markets got them.

640
00:46:45,239 --> 00:46:52,160
Speaker 2: After that initial success of Friendships in the UK that

641
00:46:52,480 --> 00:46:56,319
Speaker 2: the ad campaign for the dips here in the Year

642
00:46:56,360 --> 00:46:59,239
Speaker 2: of Our Dark Lord twenty twenty two, in contrast to

643
00:46:59,280 --> 00:47:04,160
Speaker 2: Friendships was big Dip Energy.

644
00:47:04,280 --> 00:47:12,040
Speaker 1: Yep. That sounds about right. Yep. Well, speaking of I guess,

645
00:47:13,560 --> 00:47:17,320
Speaker 1: Empirical partnered with Torito's in twenty twenty three to produce

646
00:47:17,400 --> 00:47:19,960
Speaker 1: a nacho cheese flavored liquor.

647
00:47:21,520 --> 00:47:24,960
Speaker 2: Yes, Empirical being this liquor company run by a couple

648
00:47:24,960 --> 00:47:27,600
Speaker 2: of kids who used to work together at Noma and

649
00:47:27,760 --> 00:47:31,759
Speaker 2: enjoy weird flavor experiments as you would probably expect, and

650
00:47:32,080 --> 00:47:35,880
Speaker 2: unlike many stunt products which are created for like one

651
00:47:36,000 --> 00:47:40,279
Speaker 2: marketing push and never really come never really come to market, like,

652
00:47:40,320 --> 00:47:43,760
Speaker 2: this is a real product that you can go purchase,

653
00:47:43,960 --> 00:47:48,160
Speaker 2: like as of this recording in late May of twenty

654
00:47:48,200 --> 00:47:51,680
Speaker 2: twenty five, I do understand their their products are generally

655
00:47:51,719 --> 00:47:55,000
Speaker 2: like small batch and limited, so I don't know how

656
00:47:55,080 --> 00:47:57,840
Speaker 2: much longer it's going to be there. But from that

657
00:47:58,080 --> 00:48:02,360
Speaker 2: product page on Empirical's website, the spirit opens with umami

658
00:48:02,440 --> 00:48:05,800
Speaker 2: and tangy aromas of nacho cheese, moving to the deeper,

659
00:48:05,920 --> 00:48:08,920
Speaker 2: corn forward flavors of the chip to finish on a

660
00:48:08,920 --> 00:48:17,840
Speaker 2: soft salty note. All right, it sounds lovely, you know, yeah, sure,

661
00:48:18,400 --> 00:48:23,440
Speaker 2: And apparently what happened here is that like Dorito's wasn't like, hey,

662
00:48:23,600 --> 00:48:27,920
Speaker 2: do any wackos want to make a Dorito flavored liquor? Like,

663
00:48:28,040 --> 00:48:32,320
Speaker 2: Empirical reached out to Dorito's about it. The story goes

664
00:48:32,400 --> 00:48:35,960
Speaker 2: that while Empirical was in their early stages of playing

665
00:48:36,000 --> 00:48:39,680
Speaker 2: with like how to extract different compounds by by tweaking

666
00:48:39,840 --> 00:48:43,200
Speaker 2: the distillation process, one of their employees brought in a

667
00:48:43,239 --> 00:48:46,600
Speaker 2: lunch of a sandwich and a bag of Nacho Doritos,

668
00:48:47,000 --> 00:48:51,360
Speaker 2: and one of the company heads was like, hey, I

669
00:48:52,040 --> 00:48:55,359
Speaker 2: wonder if I could extract that, and basically stole their

670
00:48:55,440 --> 00:48:59,760
Speaker 2: chips and apologized, but ran the chips through the still

671
00:49:00,560 --> 00:49:06,120
Speaker 2: and it worked like the liquor tasted like Dorito's, and

672
00:49:06,719 --> 00:49:09,880
Speaker 2: they just kind of thought it was like funny and delightful,

673
00:49:10,000 --> 00:49:12,160
Speaker 2: and they were like, let's bring this to more people

674
00:49:12,280 --> 00:49:14,000
Speaker 2: who might find it funny and delightful.

675
00:49:14,280 --> 00:49:19,799
Speaker 1: So here we are. That's nice, that's a fun Let's

676
00:49:19,880 --> 00:49:28,200
Speaker 1: just experiment with something story. Yeah, yeah, all right, So

677
00:49:28,400 --> 00:49:31,919
Speaker 1: this is this is a kind of out there note.

678
00:49:32,000 --> 00:49:37,239
Speaker 1: But in twenty twenty four, a team of researchers did

679
00:49:37,320 --> 00:49:40,920
Speaker 1: some really interesting research with one of the food dyes

680
00:49:41,120 --> 00:49:45,160
Speaker 1: that's used in Dorito's, called a tartrazine or yellow number five.

681
00:49:46,000 --> 00:49:51,880
Speaker 1: They used this dye in an experimental imaging study. Okay,

682
00:49:52,040 --> 00:49:56,479
Speaker 1: so you know how flesh is opaque and that makes

683
00:49:56,520 --> 00:49:59,040
Speaker 1: it a pain for doctors to see what's going on

684
00:49:59,120 --> 00:50:05,360
Speaker 1: inside living body. Yeah, so flesh is opaque because it

685
00:50:05,520 --> 00:50:11,120
Speaker 1: scatters visible light, so very Basically, their hypothesis was that

686
00:50:11,200 --> 00:50:15,480
Speaker 1: if they could apply a safe water based dye to

687
00:50:15,560 --> 00:50:20,480
Speaker 1: living tissues that strongly absorbs certain wavelengths of light.

688
00:50:22,160 --> 00:50:26,120
Speaker 2: Rather than scattering it. That would let other wavelengths of

689
00:50:26,200 --> 00:50:32,120
Speaker 2: light pass through and bounce back and illuminate what's going

690
00:50:32,160 --> 00:50:40,120
Speaker 2: on underneath. So they made parts of living mice temporarily transparent.

691
00:50:41,160 --> 00:50:46,600
Speaker 1: And what.

692
00:50:47,920 --> 00:50:51,640
Speaker 2: Yeah, like it's wild like this, Like the photos are

693
00:50:51,680 --> 00:50:53,920
Speaker 2: like the skin of the mouse is transparent and you

694
00:50:53,920 --> 00:50:56,600
Speaker 2: can see what's going on with like the blood vessels

695
00:50:56,640 --> 00:51:02,880
Speaker 2: underneath or stuff like that. And yellow number five is

696
00:51:02,920 --> 00:51:06,080
Speaker 2: used in plenty of things. But like the pop science

697
00:51:06,160 --> 00:51:09,640
Speaker 2: headline that folks went with was Dorito's food dye can

698
00:51:09,680 --> 00:51:16,279
Speaker 2: make mice transparent. Of course it was the first and

699
00:51:16,320 --> 00:51:20,399
Speaker 2: like basically only result I got from googling certain key

700
00:51:20,480 --> 00:51:23,440
Speaker 2: terms relating to Dorito's in science.

701
00:51:25,280 --> 00:51:30,880
Speaker 1: Yeah yeah, but interesting, feel weird, and I'm real glad

702
00:51:30,880 --> 00:51:34,719
Speaker 1: that I read about it. Yeah, I'm glad you did too.

703
00:51:37,040 --> 00:51:44,400
Speaker 1: Well this brings us to another spacefect Oh yeah, yeah, okay. Well.

704
00:51:44,440 --> 00:51:49,920
Speaker 1: In twenty twenty four, Free doo La launched a limited

705
00:51:49,960 --> 00:51:55,960
Speaker 1: time product, Dorito's Mini's Cool Ranch zero gravity flavored tortilla chips.

706
00:51:57,280 --> 00:52:01,160
Speaker 1: And yes, these are Doritos that are civically designed to

707
00:52:01,239 --> 00:52:08,160
Speaker 1: be enjoyed at zero gravity. They are bite size to

708
00:52:08,320 --> 00:52:11,240
Speaker 1: avoid crumbs, and the powder was adjusted so it wouldn't

709
00:52:11,239 --> 00:52:14,880
Speaker 1: flit away. They were packaged in tins that were specifically

710
00:52:14,920 --> 00:52:20,160
Speaker 1: designed for this situation. Dourrito's partnered with Saint Jude for

711
00:52:20,200 --> 00:52:24,880
Speaker 1: this release, donating five hundred thousand dollars, and non astronauts

712
00:52:25,000 --> 00:52:27,399
Speaker 1: could enter contests to get their hands on some by

713
00:52:27,480 --> 00:52:32,800
Speaker 1: donating two hundred dollars to the organization. And in my opinion,

714
00:52:32,880 --> 00:52:34,680
Speaker 1: this is part of why I got so confused with

715
00:52:34,719 --> 00:52:39,400
Speaker 1: my previous space fact. Hmm, this is their this is

716
00:52:39,440 --> 00:52:43,319
Speaker 1: your space ad because you can watch online the astronauts

717
00:52:43,400 --> 00:52:47,480
Speaker 1: eating it is pretty much an ad anyway, That's just

718
00:52:47,520 --> 00:52:52,239
Speaker 1: how my brain works. That's but I did get hung

719
00:52:52,320 --> 00:52:54,480
Speaker 1: up on this because I was like, I can this

720
00:52:54,560 --> 00:52:57,840
Speaker 1: one I know was in space. You're like two space ads,

721
00:52:57,880 --> 00:53:00,360
Speaker 1: but we can't even see the other one that didn't space.

722
00:53:00,440 --> 00:53:04,399
Speaker 1: There's no there's no visual of the signal going out there.

723
00:53:06,440 --> 00:53:14,240
Speaker 1: Two space ads pix or it didn't happen. Yeah, they're

724
00:53:14,320 --> 00:53:18,200
Speaker 1: really They've tried a lot of things, both in marketing

725
00:53:18,840 --> 00:53:25,120
Speaker 1: and products not they offer. Oh yeah, yeah, I still

726
00:53:25,200 --> 00:53:27,960
Speaker 1: have a tab open, and I'm sorry Annie, I know

727
00:53:28,080 --> 00:53:32,600
Speaker 1: that my tab habits give you anxiety. But I have

728
00:53:32,640 --> 00:53:35,840
Speaker 1: a tab open that lists two hundred and seventeen different

729
00:53:35,880 --> 00:53:44,440
Speaker 1: flavors of Dorito's from over time. I was like, I

730
00:53:44,480 --> 00:53:51,480
Speaker 1: was like, maybe I can list Nope, h do you

731
00:53:51,520 --> 00:53:53,920
Speaker 1: know we love our list here, but even we have

732
00:53:54,000 --> 00:53:56,880
Speaker 1: to realize when we've been defeated.

733
00:53:57,160 --> 00:54:00,440
Speaker 2: Yeah, and also like they've got they've had so many

734
00:54:01,000 --> 00:54:05,360
Speaker 2: big marketing like big memorable marketing campaigns that I was like,

735
00:54:06,080 --> 00:54:08,080
Speaker 2: kind of going to mention some of them, but then

736
00:54:08,960 --> 00:54:12,040
Speaker 2: I mean, I guess I offhandedly mentioned the Peter Dinklage

737
00:54:12,200 --> 00:54:15,920
Speaker 2: thing earlier, but yeah, I was just like, ah, that's fine.

738
00:54:17,040 --> 00:54:19,799
Speaker 1: Yeah. That was another thing I cut too because of

739
00:54:19,880 --> 00:54:23,880
Speaker 1: time was the super Bowl. They're usually sponsors of the

740
00:54:23,920 --> 00:54:26,880
Speaker 1: super Bowl, so yeah, they usually have a pretty big

741
00:54:27,600 --> 00:54:32,080
Speaker 1: Super Bowl ad and a lot of times they make

742
00:54:32,120 --> 00:54:35,719
Speaker 1: wacky announcements in them. So if you want to look

743
00:54:35,760 --> 00:54:38,480
Speaker 1: that up, there's a lot of rabbit holes, I'll say

744
00:54:39,040 --> 00:54:39,439
Speaker 1: in this.

745
00:54:39,400 --> 00:54:44,759
Speaker 2: One, all these big brands, it's it's wild. I'm also like,

746
00:54:44,920 --> 00:54:48,960
Speaker 2: doing this reading made me so curious about about what

747
00:54:49,040 --> 00:54:52,480
Speaker 2: the true scale of Dorito's is, Like how much corn

748
00:54:52,600 --> 00:54:54,960
Speaker 2: do they process a year? Like where does that corn

749
00:54:55,080 --> 00:54:56,200
Speaker 2: come from?

750
00:54:56,680 --> 00:54:57,000
Speaker 1: Where?

751
00:54:57,400 --> 00:54:59,759
Speaker 2: I mean They've got a whole bunch of ingredients in there.

752
00:54:59,760 --> 00:55:03,600
Speaker 2: Where each of those come from and how how are

753
00:55:03,640 --> 00:55:07,360
Speaker 2: they produced? And who is you know, who is being

754
00:55:07,440 --> 00:55:12,320
Speaker 2: paid fairly for them? And I mean and the development

755
00:55:12,360 --> 00:55:14,760
Speaker 2: teams too, Like I want to know about every single

756
00:55:15,360 --> 00:55:18,799
Speaker 2: weird scientists. Who's who's up there like doing like like

757
00:55:18,920 --> 00:55:21,839
Speaker 2: mad science for Dorito's, Like what is what are they

758
00:55:21,960 --> 00:55:25,360
Speaker 2: up to? There's a book that I have not read,

759
00:55:25,600 --> 00:55:28,040
Speaker 2: so I can't recommend it, but that I'm saying it

760
00:55:28,080 --> 00:55:32,759
Speaker 2: exists called the Dorrito Effect by one Mark Shatsker, that

761
00:55:32,960 --> 00:55:39,799
Speaker 2: goes into these giant international food systems that wind up

762
00:55:39,840 --> 00:55:43,000
Speaker 2: producing these just mega brands.

763
00:55:45,480 --> 00:55:48,040
Speaker 1: Yeah, and I know that was a big topic of

764
00:55:48,120 --> 00:55:52,120
Speaker 1: conversation continues to be. But a big topic of conversation

765
00:55:52,239 --> 00:55:55,600
Speaker 1: a couple of years ago was these companies are designing

766
00:55:55,760 --> 00:56:00,920
Speaker 1: food that you eat almost addictively. All that stuff you're

767
00:56:00,960 --> 00:56:06,080
Speaker 1: talking about at the top. So it's really interesting science.

768
00:56:06,280 --> 00:56:12,920
Speaker 1: It's scary science, interesting science. But yeah, maybe one day

769
00:56:12,960 --> 00:56:15,239
Speaker 1: in the future we can devote more time just to that.

770
00:56:16,480 --> 00:56:21,520
Speaker 1: But Doritos took up enough of our time as it is. Yes, yes,

771
00:56:22,080 --> 00:56:25,600
Speaker 1: I think that's what we have to say for now. Yes,

772
00:56:25,719 --> 00:56:28,719
Speaker 1: it is we do. We would love to hear from

773
00:56:28,800 --> 00:56:31,160
Speaker 1: you though, as we have said, and we do already

774
00:56:31,200 --> 00:56:33,239
Speaker 1: have some listener mail for you, which we are going

775
00:56:33,239 --> 00:56:34,839
Speaker 1: to get into as soon as we get back from

776
00:56:34,880 --> 00:56:46,560
Speaker 1: one more quick break forward from our sponsors. And we're back.

777
00:56:46,640 --> 00:56:49,920
Speaker 1: Thank you, sponsor, Yes, thank you, and we're back with

778
00:56:50,640 --> 00:57:02,840
Speaker 1: listen love. And they just haven't that vine, you know,

779
00:57:04,360 --> 00:57:08,920
Speaker 1: all right. So, because this episode is a bit longer

780
00:57:09,120 --> 00:57:11,279
Speaker 1: and we have a bit of a longer listener mail today,

781
00:57:11,280 --> 00:57:13,440
Speaker 1: we're splitting one in half. But we always love that,

782
00:57:13,520 --> 00:57:17,560
Speaker 1: don't cane. I don't know, no, please give us the

783
00:57:17,600 --> 00:57:20,480
Speaker 1: long the long takes. We love them, yeah, we do,

784
00:57:20,680 --> 00:57:24,920
Speaker 1: We do love them, all right, So M wrote, I've

785
00:57:24,960 --> 00:57:27,800
Speaker 1: been listening since the transition from food Stuff to Saver.

786
00:57:28,360 --> 00:57:30,520
Speaker 1: I could have written in many times, but it took

787
00:57:30,600 --> 00:57:35,600
Speaker 1: for someone from Houston to mention Shipley's Donuts Colachi and

788
00:57:35,640 --> 00:57:39,440
Speaker 1: I'm so sorry if I'm butchering that being pigs in

789
00:57:39,520 --> 00:57:42,600
Speaker 1: the blanket for me to finally get up the gumption

790
00:57:42,760 --> 00:57:46,960
Speaker 1: to writing, I do beg pardon for what will be

791
00:57:47,200 --> 00:57:52,000
Speaker 1: a slightly long winded email. I went to grad school

792
00:57:52,040 --> 00:57:55,600
Speaker 1: for sociology and focused on community and culture development through

793
00:57:55,720 --> 00:57:58,600
Speaker 1: food and sharing food wasts, so this topic is close

794
00:57:58,640 --> 00:58:01,800
Speaker 1: to my heart. I have long thought the kolash and

795
00:58:01,880 --> 00:58:05,240
Speaker 1: the klobas neck would be an excellent topic for y'all.

796
00:58:05,760 --> 00:58:10,840
Speaker 1: Kolashi are sweet topped pastries, fruit jam, cream, cheese, poppy seed,

797
00:58:10,920 --> 00:58:16,000
Speaker 1: et cetera, and klobasnck are sausage slash savory stuffed pastries.

798
00:58:16,400 --> 00:58:21,440
Speaker 1: The kolatschi is rooted in the Czech immigrant community heritage. However,

799
00:58:21,520 --> 00:58:24,760
Speaker 1: it appears that the kobas neck is a Czech Texan

800
00:58:25,080 --> 00:58:29,880
Speaker 1: or Checksin creation, born of a love of savory foods

801
00:58:29,920 --> 00:58:33,360
Speaker 1: in the state by the descendants of those original immigrants.

802
00:58:34,160 --> 00:58:37,040
Speaker 1: Back in the eighties, a man from Houston discovered the

803
00:58:37,080 --> 00:58:41,040
Speaker 1: two delicacies while traveling through the check part of the state.

804
00:58:41,520 --> 00:58:45,439
Speaker 1: Shout out to West Texas just north of Waco. Yes

805
00:58:45,480 --> 00:58:48,919
Speaker 1: the town is named West and yes it causes confusion.

806
00:58:50,120 --> 00:58:53,560
Speaker 1: He fell in love with the sausage klobas neck and

807
00:58:53,600 --> 00:58:56,400
Speaker 1: decided to make a business out of it. The only

808
00:58:56,520 --> 00:59:01,560
Speaker 1: problem he got the name wrong. He later founded the

809
00:59:01,600 --> 00:59:05,600
Speaker 1: Texas Coloschi Factory in Houston, which took off from there,

810
00:59:06,160 --> 00:59:09,760
Speaker 1: and so the confusion of what a coolachi is was

811
00:59:09,760 --> 00:59:16,760
Speaker 1: spread far and wide. They continue nowadays.

812
00:59:16,840 --> 00:59:19,760
Speaker 2: Most folks who didn't grow up stopping off at I

813
00:59:19,920 --> 00:59:22,840
Speaker 2: thirty five, Exit three point fifty three for the required

814
00:59:22,960 --> 00:59:28,000
Speaker 2: Coolachi clobasneck break between Austin and DFW know the coolachi

815
00:59:28,560 --> 00:59:30,000
Speaker 2: as a sad pig in the blanket.

816
00:59:30,800 --> 00:59:31,200
Speaker 1: Friends.

817
00:59:31,520 --> 00:59:34,280
Speaker 2: Let me tell you that is so very wrong. My

818
00:59:34,400 --> 00:59:37,480
Speaker 2: own spouse was one such individual who grew up in Houston.

819
00:59:38,000 --> 00:59:40,960
Speaker 2: I made sure he learned what a klobasnek actually is.

820
00:59:41,520 --> 00:59:44,960
Speaker 2: The klobasnek is a pillowy, soft dough that fully encompasses

821
00:59:45,120 --> 00:59:48,960
Speaker 2: quality sausage links or meat of choice. Sometimes you have

822
00:59:49,040 --> 00:59:53,040
Speaker 2: the option for cheese, jalapenos, pepperoni, ham. Even a beef

823
00:59:53,080 --> 00:59:55,800
Speaker 2: and sauerkraut option one would be enough to tide you

824
00:59:55,840 --> 00:59:58,040
Speaker 2: over until you get to dinner at your grandparents' house.

825
00:59:58,320 --> 01:00:00,680
Speaker 2: Two or three are enough so you might not need dinner,

826
01:00:00,800 --> 01:00:04,200
Speaker 2: especially if you get a strawberry cream cheese colachi for dessert.

827
01:00:04,880 --> 01:00:07,760
Speaker 2: I've attached Texas Monthly article for y'all to read. I

828
01:00:07,840 --> 01:00:10,280
Speaker 2: tend to send it to the uninformed who show even

829
01:00:10,320 --> 01:00:13,640
Speaker 2: a speck of interest in this important Texas staple. In

830
01:00:13,920 --> 01:00:17,080
Speaker 2: my self appointed mission to share the true name of

831
01:00:17,120 --> 01:00:20,840
Speaker 2: the checks and staple. I've also included the link to

832
01:00:20,920 --> 01:00:24,360
Speaker 2: the Texas Colachi factory now called the Klachi Factory.

833
01:00:24,720 --> 01:00:28,200
Speaker 1: Their response to getting the name wrong. Apparently it's their

834
01:00:28,200 --> 01:00:32,080
Speaker 1: own twist. All in all, I'm thankful that when I'm

835
01:00:32,120 --> 01:00:35,440
Speaker 1: far from home, traveling or living elsewhere, that the proliferation

836
01:00:35,560 --> 01:00:39,040
Speaker 1: of Kolachi and Klobasnek means that I can more easily

837
01:00:39,080 --> 01:00:42,400
Speaker 1: access the taste of my childhood. Nothing beats so warm

838
01:00:42,480 --> 01:00:45,720
Speaker 1: spicy sausage and cheese klobasnek while leaning against your car

839
01:00:45,800 --> 01:00:47,640
Speaker 1: to stretch your legs after you've been on the road

840
01:00:47,680 --> 01:00:50,760
Speaker 1: for three hours. I do want to express my appreciation

841
01:00:50,880 --> 01:00:53,000
Speaker 1: for all y'all have done for us, the listeners over

842
01:00:53,040 --> 01:00:55,320
Speaker 1: the years. At the start of the pandemic, I wound

843
01:00:55,400 --> 01:00:57,760
Speaker 1: up getting stuck in the Upper Midwest for a few years,

844
01:00:58,120 --> 01:01:00,440
Speaker 1: not a bad place to be, but certainly only as

845
01:01:00,440 --> 01:01:04,360
Speaker 1: a recent transplant, and the podcast helped provide distraction. Now

846
01:01:04,360 --> 01:01:06,520
Speaker 1: that I'm back home in Texas for family, I still

847
01:01:06,560 --> 01:01:09,160
Speaker 1: find comfort in the podcast that has continued to see

848
01:01:09,160 --> 01:01:15,520
Speaker 1: me through these crazy, scary times. Oh that's so sweet.

849
01:01:15,600 --> 01:01:17,920
Speaker 1: Thank you, Yeah, yeah, thank you, And I'm so glad

850
01:01:17,920 --> 01:01:21,160
Speaker 1: that we could. I'm so glad that we could be there. Yes,

851
01:01:21,880 --> 01:01:25,800
Speaker 1: just like, listen, you're telling me about this coolbasnik on

852
01:01:25,880 --> 01:01:31,800
Speaker 1: a road trip. That sounds so good, like yeahs like

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01:01:31,920 --> 01:01:34,439
Speaker 1: such a good road trip food, like all the time food,

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01:01:34,920 --> 01:01:39,080
Speaker 1: but on a road trip, right, Yeah, meat pies are

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01:01:39,120 --> 01:01:41,480
Speaker 1: one of my favorite things for a road trip, like

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01:01:41,480 --> 01:01:43,920
Speaker 1: a handheld meat pie. And but those are also kind

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01:01:43,960 --> 01:01:48,520
Speaker 1: of difficult to get in the United States. And so yeah,

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01:01:48,520 --> 01:01:52,240
Speaker 1: this sort of thing so good, so good, And you

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01:01:52,320 --> 01:01:54,960
Speaker 1: know we love regional things like this, so thank you

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01:01:55,360 --> 01:01:59,080
Speaker 1: for writing it, yes, and we both hope that we

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01:01:59,200 --> 01:02:03,280
Speaker 1: did not I share those pronunciations too hard, yes, yes,

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01:02:03,400 --> 01:02:08,400
Speaker 1: and thank you for writing in pronunciations as you probably

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01:02:08,440 --> 01:02:11,520
Speaker 1: know all listeners probably know. Sometimes that's hard to gauge,

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01:02:12,440 --> 01:02:20,200
Speaker 1: but we appreciate it nonetheless. Gosh, one day I think

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Speaker 1: an episode on this is oh oh absolutely, yeah, that's

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01:02:24,280 --> 01:02:28,920
Speaker 1: such a fun story. Yes, And they're like, what it's

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Speaker 1: our ref on it? Be quiet, I love eat your snacks.

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Speaker 1: They're like, no, we knew what we were doing. How

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01:02:38,400 --> 01:02:43,480
Speaker 1: dare you? Oh well, thank you so much M for

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01:02:43,600 --> 01:02:46,760
Speaker 1: writing in. If you would like to write to us listeners,

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01:02:46,920 --> 01:02:49,560
Speaker 1: you can You can email us at Hello at savorpod

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01:02:49,600 --> 01:02:51,560
Speaker 1: dot com. We're also on social media.

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01:02:51,640 --> 01:02:54,320
Speaker 2: You can find us on Blue Sky and Instagram at

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01:02:54,320 --> 01:02:56,160
Speaker 2: savor pod, and we do hope to hear from you.

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01:02:56,680 --> 01:02:59,400
Speaker 2: Savor is production of my Heart Radio or more podcasts.

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01:02:59,440 --> 01:03:01,760
Speaker 2: For my Heart Radio, you can visit the iHeartRadio app,

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01:03:01,800 --> 01:03:03,360
Speaker 2: Apple Podcasts, or wherever you.

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01:03:03,320 --> 01:03:05,760
Speaker 1: Listen to your favorite shows. Thanks us always to our

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01:03:05,800 --> 01:03:08,800
Speaker 1: super producers Dylan Fagan and Andrew Howard. Thanks to you

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01:03:08,840 --> 01:03:10,840
Speaker 1: for listening, and we hope that lots more good things

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01:03:10,840 --> 01:03:19,680
Speaker 1: are coming your way