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Speaker 1: Welcome to Stuff You Should Know, a production of iHeartRadio.

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Speaker 2: Hey, and welcome to the podcast. I'm Josh, there's Chuck,

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Speaker 2: there's Jerry, and we are practically perfect in every way

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Speaker 2: here on Stuff you should Know.

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Speaker 1: That's right. I'm just a bill, only a bill.

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Speaker 2: Oh yeah, Well, have you ever been to Capitol Hill?

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Speaker 1: Oh? I'm just sitting here on Capitol Hill.

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Speaker 2: Do you remember we did a whole episode on Schoolhouse

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Speaker 2: Rock once and you had Bob Nastanovitch.

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Speaker 1: John Yeah, a Pavement who. By the way, I finally

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Speaker 1: met him in real life. Oh yeah, yeah. I was

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Speaker 1: at a hard Quartet show, the New Supergroup with Matt

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Speaker 1: Sweeney and Stephen Malkmus and Emmit Kelly and Jim White

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Speaker 1: and in Atlanta and I turned around in the Bridy

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Speaker 1: Playhouse lobby and Nastanovich comes strolling in and I was like, hey, man,

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Speaker 1: I was like, uh, and I'm sure he gets hay

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Speaker 1: Manned a lot, so he had he has, you know,

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Speaker 1: his guard up. Actually he didn't. He was nice, but

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Speaker 1: I was like, hey, I said, it's Chuck from Stuff

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Speaker 1: you should Know. It's like good to finally meet you

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Speaker 1: in person. And he He's like, oh, hey, man, and

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Speaker 1: we chatted for a minute and it was great.

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Speaker 2: Oh that's cool. He remembered you.

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Speaker 1: Huh yeah, yeah, we've emailed and texted here and there.

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Speaker 2: Oh, gostcha. Well that's great, Chuck.

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Speaker 1: So that's my bobn Thestandovich story.

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Speaker 2: That's a great one. That's about as good as a

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Speaker 2: Bobnistandovich story.

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Speaker 1: Get yeah. I mean I got to meet a pavement guy.

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Speaker 1: So that was like the bucket list complete.

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Speaker 2: So I guess I guess I can't think of a

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Speaker 2: segway from bucket list. I mean, I guess it would

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Speaker 2: be an uncrossed off thing on my bucket list to

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Speaker 2: build a time machine and go back to nineteen eighty

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Speaker 2: three and watch Saturday morning cartoons again. How's that?

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Speaker 1: Yeah?

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Speaker 2: What I mean?

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Speaker 1: What was your routine in your house?

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Speaker 2: Oh?

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Speaker 1: Baby, yeah, let's hear.

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Speaker 2: I don't ever recall having to worry about my sisters

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Speaker 2: trying to change the channel like it was Saturday morning cartoons.

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Speaker 2: It was all me, yeah, oh okay morning. Yeah, it

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Speaker 2: was great.

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Speaker 1: So they were watching.

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Speaker 2: No, Amanda's five years older than me, Karen was thirteen

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Speaker 2: years older than me. Oh yeah, so she either one

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Speaker 2: of them had much interested in Saturday morning cartoons when

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Speaker 2: I did the interested and overlap.

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Speaker 1: Yeah, we were close enough. Scott's three years older, Michelle six,

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Speaker 1: so we overlapped a bit, and our routine was it was,

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Speaker 1: you know, Saturday morning cartoons, but it was always a

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Speaker 1: race to the big yellow chair to see who could

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Speaker 1: claim that first.

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Speaker 2: That's you sat in a chair. I sat like three

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Speaker 2: feet from the TV on the ground, cross leg in

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Speaker 2: front of it.

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Speaker 1: Yeah, you were one of those guys. Yeah, for sure,

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Speaker 1: because you weren't blocking anybody.

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Speaker 2: No, it was totally cool. It was just me. I

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Speaker 2: love it yep with my et cereal.

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Speaker 1: Yeah, parents sleeping in Yep, for sure.

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Speaker 2: I Actually I can't say what anyone else in the

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Speaker 2: house was doing during eight am to twelve pm every

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Speaker 2: Saturday morning.

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Speaker 1: Yeah. I don't remember watching them, like the whole block,

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Speaker 1: but maybe I did.

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Speaker 2: Yeah, I'm pretty sure I did. Except I know we've

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Speaker 2: talked about it before. I don't remember what episode, but

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Speaker 2: Thunder the Barbarian I would miss it. I would get

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Speaker 2: to watch like the first seven eight minutes and then

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Speaker 2: my mom would be like, it's time to leave for

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Speaker 2: swimming lessons, and it was such a bummer. Yeah, and

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Speaker 2: I know I've talked about it before on the show

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Speaker 2: because a listener was so kind that they bought the

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Speaker 2: complete series of Thunder the Barbarian and mailed it to

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Speaker 2: me where that I could see it.

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Speaker 1: Yeah, that's amazing. Yeah was it VHS?

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Speaker 2: No DVD? Man? They really they've styled me out, so

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Speaker 2: thank you.

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Speaker 1: That's amazing.

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Speaker 2: So all right, let's get into this because I'm sure

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Speaker 2: we're going to pepper our own favorite cartoons that we

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Speaker 2: watched throughout this, right.

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Speaker 1: I might mention a cartoon or two, you never know.

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Speaker 2: Okay, I mean you were into this, right, like for

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Speaker 2: years and years you spent Saturday mornings watching cartoons, right, Oh.

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Speaker 1: Yeah, yeah, I mean, as you've reminded me over and

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Speaker 1: over through our lives. I am a bit older than you,

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Speaker 1: so there will be some overlap. But also, you know,

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Speaker 1: as evidenced by like your love of like the Gi

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Speaker 1: Joe stuff that was a little bit after when I

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Speaker 1: was into that kind of thing. So there'll be some

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Speaker 1: misses here and there too.

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Speaker 2: I'm sorry you left out the adjective superior Gi Joe stuff.

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Speaker 1: Yeah. This is a fun trip down memory lane though,

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Speaker 1: and big thanks to Julia for this.

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Speaker 2: Yeah, for sure, So for those of you who were

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Speaker 2: born after the mid nineties or even the early nineties,

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Speaker 2: I guess because it took a few years to come

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Speaker 2: to realize that there was such a thing as Saturday

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Speaker 2: morning cartoons and then get into them, you might not

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Speaker 2: really get what we're talking about. Maybe you've heard of

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Speaker 2: Saturday morning cartoons, like exers love to talk about it

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Speaker 2: all the time, clearly, but it was a very special thing,

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Speaker 2: like a point in time every week where essentially every

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Speaker 2: child in America and I've read also Australia had their own,

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Speaker 2: the UK had their own to an extent, the Canada,

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Speaker 2: other countries in Asia had like Saturday morning cartoons. And

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Speaker 2: you came and you sat down and you watched four

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Speaker 2: straight hours of cartoons, yeah, peppered with ads directed to

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Speaker 2: you a five, six, seven, eight nine year old and

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Speaker 2: loved life. And that was like your time in the

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Speaker 2: week because like you said, parents tended to sleep in

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Speaker 2: during that time. They were totally happy with their kids

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Speaker 2: amusing themselves for the first four hours of the morning,

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Speaker 2: watching TV and eating sugary cereal, and like it's there

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Speaker 2: was a real loss when it went away, Like I

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Speaker 2: was well out of watching Saturday more and cartoons by the.

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Speaker 1: Time we went away same.

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Speaker 2: But I remember feeling like a real like sense of

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Speaker 2: like younger kids and like subsequent generations, like really missing

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Speaker 2: out on something that we were in retrospect, really lucky

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Speaker 2: to have.

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Speaker 1: Yeah, and you know, I'm sure the counter to that

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Speaker 1: could be like, yeah, bruh, but we can watch anything

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Speaker 1: we want, whenever we want, all the time, including Saturday morning.

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Speaker 1: But and not to say like, oh, things were better then,

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Speaker 1: but there was something special about a block when you

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Speaker 1: didn't have choice like that, Yeah, dedicated to you, aim

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Speaker 1: squarely at you for a certain amount of time, saying

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Speaker 1: we see you, kids, and we want to sell you things.

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Speaker 2: It's true. Like when I read about, you know, just

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Speaker 2: how shamefully bad the commercialism was in the eighties, I

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Speaker 2: still am like, I don't I don't care. Like I

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Speaker 2: loved all I loved every minute of it.

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Speaker 1: Yeah, and the commercials, this will see, we're not that

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Speaker 1: much different than the content. And I saw this in

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Speaker 1: action when when Ruby was younger and she would watch

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Speaker 1: commercials with the same fervor. And I'll be like, yeah,

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Speaker 1: I guess I did the same thing. You know.

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Speaker 2: I remember when we first started podcasting, with ads the

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Speaker 2: whole the whole idea was, yeah, just all of a

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Speaker 2: sudden start talking about the products, so no one gets

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Speaker 2: that you're talking, you're giving an AD. And we were

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Speaker 2: both like, we're not doing that at all. And that's

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Speaker 2: where the idea for the the fan submitted jingles came about.

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Speaker 2: Was to make sure everybody knew an AD is coming.

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Speaker 2: We're not just suddenly going to start talking about how

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Speaker 2: great Ore Casper Mattress is, you know.

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Speaker 1: Right, because I love cartoons and I love printer ink.

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Speaker 1: Now that you mention it, yeah, I do too.

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Speaker 2: And you know, I've got one of those Epsen printers

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Speaker 2: and they have like a tankless or a bottomless tank

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Speaker 2: where you just refill the cartridges. You don't even have

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Speaker 2: to go buy new cartridges, do they? Yeah, Epsin.

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Speaker 1: I wonder I people are going to suspect that's real

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Speaker 1: and not a bit.

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Speaker 2: No, it's a bit.

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Speaker 1: Everybody should send you some though, you know. Yeah, But

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Speaker 1: what we're talking about is a span of time of

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Speaker 1: a few decades, about sixty five to two thousand ish,

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Speaker 1: although you will see there was some one straggler at

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Speaker 1: least beyond two thousand and cartoons had been around but

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Speaker 1: they had mainly been in movie theaters, like they would

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Speaker 1: play them before, Like you get to like a fancy

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Speaker 1: movie theater and they'll be like an organ player and

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Speaker 1: you would see a cartoon and maybe a newsreel. The

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Speaker 1: first sort of regular running TV cartoon was something called

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Speaker 1: Crusader Rabbit in nineteen fifty Yeah, just ran for a

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Speaker 1: couple of years. But the first big breakout was the

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Speaker 1: Mighty Mouse Playhouse. Mighty Mouse had been around since nineteen

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Speaker 1: forty two, but it made its big Saturday morning television

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Speaker 1: debut in nineteen fifty five on CBS.

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Speaker 2: Yeah, and that changed everything because prior to this, there

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Speaker 2: was Saturday morning programming apparently all the way back to

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Speaker 2: the days of radio. If you were a kid, you

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Speaker 2: would tune in either after school or on Saturday mornings

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Speaker 2: to hear your favorite program. So they were well aware

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Speaker 2: that this is when kids listened and then eventually watched TV.

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Speaker 2: But if you were a kid on Saturday morning, you're

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Speaker 2: probably watching like some clubhouse style show where, yeah, some

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Speaker 2: local dude who might or might not be dressed as

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Speaker 2: a sag clown is interacting with puppets in the studio audience.

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Speaker 2: It's nothing but kids, there's a single camera, it's produced

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Speaker 2: by your local TV station, and like that's what you

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Speaker 2: watch because they were so dirt cheap to make. And

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Speaker 2: then when Mighty Mouse came along, it basically showed these

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Speaker 2: things are maybe a little more expensive than that clubhouse

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Speaker 2: style show, but they're way cheaper than like The Lone

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Speaker 2: Ranger or Our Gang or some of the other stuff

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Speaker 2: we're showing on Saturday mornings. And there's something else that's

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Speaker 2: really really important to remember. We talked about it. I

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Speaker 2: think in our political cartoons episode. Cartoons are a super stimuli.

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Speaker 2: They hit our brains differently than watching Alfalfa or The

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Speaker 2: Lone Ranger or that sag clown, who are live action,

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Speaker 2: real life people. The kid is differently. They capture our

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Speaker 2: attention differently, And so Mighty Mouse essentially showed like, hey,

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Speaker 2: you want to like get into a kid's brain and

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Speaker 2: sell them stuff, Yeah, this is the way to do it.

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Speaker 2: Cartoons are the wave of the future.

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Speaker 1: Yeah, way do you get a load of droopy?

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Speaker 2: Droopy was great, wasn't they.

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Speaker 1: Yeah, although I don't remember stuff like that Saturday morning,

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Speaker 1: I remember stuff like Droopy more of like afternoon after

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Speaker 1: school kind of hours. But cartoons became a big deal

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Speaker 1: shortly after they hit the small screen and in nineteen

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Speaker 1: sixty and this is one of those little weird factoids

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Speaker 1: that I think some people might not realize is that

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Speaker 1: Flintstones is actually a primetime show. A lot of people

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Speaker 1: do know that, but a lot of people don't. So

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Speaker 1: was The Bugs Bunny Show at first, the Jetsons and

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Speaker 1: the New Adventures of Johnny Quest. They were all primetime

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Speaker 1: you know, major network, which is to say, either ABC,

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Speaker 1: CBS or NBC. This is pre Fox. Even there were

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Speaker 1: only three and not too long after nineteen sixty seven

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Speaker 1: was when they said, you know what, we got to

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Speaker 1: consolidate all this stuff to Saturday morning. And that was it.

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Speaker 1: It was a new thing. And like you said, it

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Speaker 1: was pretty cheap to make, especially, I mean some of

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Speaker 1: the cartoons were better than others. There were some that

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Speaker 1: were really cheap and kind of poorly made, where like

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Speaker 1: just the mouths moved and stuff like that. And it

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Speaker 1: was the same person voicing every character like kind of clearly.

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Speaker 1: And they were like, Hey, what we can do here

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Speaker 1: is we've got these kids. We got this captive audience,

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Speaker 1: tons and tons of kids named Josh Clark, sitting three

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Speaker 1: feet in front of their TV Chris Cross Apple sauce,

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Speaker 1: and that means we can sell them toys and sugar.

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Speaker 2: Yes, And they were already doing this, I mean those

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Speaker 2: clubhouse style TVs. The guy would do like what the

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Speaker 2: original podcast ads were supposed to, just suddenly be talking

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Speaker 2: about a brand new toy that he loves. Right, yeah, right,

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Speaker 2: So they've been doing this before, but again, cartoons, they

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Speaker 2: just were operating on a different plane. And I think

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Speaker 2: nineteen sixty six was a pivotal year according to I

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Speaker 2: found a pretty good article about this by a guy

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Speaker 2: named Paul FP. Pogue It's great name on encyclopedia dot com,

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Speaker 2: and he basically says nineteen sixty six was the It

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Speaker 2: was the year because that was the first year where

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Speaker 2: all three networks showed cartoon blocks on Saturday mornings, and

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Speaker 2: from that moment on until I would argue the late nineties,

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Speaker 2: really he was a golden age for cartoons on Saturday mornings.

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Speaker 1: Yeah, for sure. And you you know, you didn't have

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Speaker 1: a DVRs or TVO or anything like that to record stuff. Obviously,

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Speaker 1: you didn't really even have VCRs to record things. You

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Speaker 1: probably just had the one TV at least until kind

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Speaker 1: of mid to late seventies is when multiple TVs really

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Speaker 1: started showing up a little bit more unless you were,

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Speaker 1: you know, like the rich kid, and so you had

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Speaker 1: to figure out in debate with your siblings if they

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Speaker 1: were around, what to watch by reading most you know

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Speaker 1: a lot of people got TV Guide, but we did

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Speaker 1: not pay for that because we didn't pay for extra

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Speaker 1: things in our family.

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Speaker 2: Sure, but you know, we.

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Speaker 1: Had the local paper which had the TV listings, and

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Speaker 1: so you pour through some made arguments that you know,

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Speaker 1: it had kids reading on Saturday morning as a result,

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Speaker 1: and you would, you know, sometimes there were real Sophie's

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Speaker 1: choices to be made on what to watch.

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Speaker 2: Right and the reason why. And this is what's hard

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Speaker 2: to understand if you're like gen Z or even like

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Speaker 2: a late millennial. There was no choice in what you

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Speaker 2: were watching. When you said on Saturday mornings, the networks

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Speaker 2: that you were watching were showing you the shows that

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Speaker 2: they decided they wanted to run. So a show you

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Speaker 2: watched was on a specific time, on a specific network

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Speaker 2: on a specific day, in this case Saturday morning. So

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Speaker 2: you just sat down and I think there was something

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Speaker 2: about not having that choice that made it even more

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Speaker 2: enjoyable so long as the stuff was good.

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Speaker 1: Yeah, I mean they were serving us exactly what we wanted.

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Speaker 1: I never had any complaints, did you No.

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Speaker 2: The only complaint I had that I didn't have three

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Speaker 2: TVs that I could watch. Yeah, them all at the

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Speaker 2: same time, or even better sequentially.

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Speaker 1: Yeah, for sure. And while this was all, you know,

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Speaker 1: kind of fun and games are not all fun and

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Speaker 1: games mostly fun and games, there are people out there,

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Speaker 1: you know, kind of smarty pants, people who have made

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Speaker 1: arguments for things like, Hey, it introduced a new generation

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Speaker 1: to the Beatles, because I certainly remember watching that Beatles

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Speaker 1: cartoon when I was a kid. Oh yeah, Yeah. I

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Speaker 1: came out in sixty five, but by you know, it

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Speaker 1: was still running somewhere because I watched it, and that's

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Speaker 1: where I kind of got my love of the Beatles.

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Speaker 1: It introduced kids to, you know, concepts like what might

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Speaker 1: happen in the future with the Jetsons. There's a historian

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Speaker 1: named Joel Rhodes who said that the cartoons perform what

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Speaker 1: the scholars call the bardic function. Yeah, as in like

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Speaker 1: medieval bards and people would sit around and listen to

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Speaker 1: the stories and it would give kids on the playground,

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Speaker 1: like they knew the same jokes, they had same reference points.

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Speaker 1: It bonded a generation.

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Speaker 2: Because they were all watching the same thing on the

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Speaker 2: same day at the same time. So, yes, that was

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Speaker 2: the culture for kids. That's where you got your culture largely,

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Speaker 2: I mean not entirely. There was Mad Magazine after all, right,

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Speaker 2: but like that, that was because there wasn't choice, because

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Speaker 2: you couldn't be like, hey, have you seen Black Dub No,

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Speaker 2: I haven't seen that, but have you seen Time Crimes?

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Speaker 2: It's a great right, Like those conversations didn't happen. It

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Speaker 2: was some kid yelled out like exit stage left. Every

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Speaker 2: kid on the playground just cracked up because they knew

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Speaker 2: exactly what they were talking about. And if you don't

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Speaker 2: know what I'm talking about, just look up cartoon exit

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Speaker 2: stage left.

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Speaker 1: Yeah, that's right, it was that snaggle buss. Yes, okay,

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Speaker 1: I get some of those confused sometimes.

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Speaker 2: Now you nailed it, but you nailed We also.

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Speaker 1: Uh hammered this home in the Schoolhouse Rock episode. But

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Speaker 1: we do have to mention that how pivotal school House

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Speaker 1: Rock was and literally teaching kids things about history and

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Speaker 1: about politics and civics and government and math and English

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Speaker 1: like you name it. It was all there and like

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Speaker 1: real learning, like legitimate awesome learning, awesome stuff.

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Speaker 2: Yeah, that was a good episode. I remember I cracked

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Speaker 2: myself up and we almost like had to take our

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Speaker 2: younger break. Yeah, if I remember correctly.

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Speaker 1: Do you remember the joke?

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Speaker 2: I think I did some weird impression of Chuck Jones

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Speaker 2: the Loony Tunes guy.

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Speaker 1: Oh man, I gotta listen to this one now.

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Speaker 2: Yeah, maybe we.

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Speaker 1: Should put Schoolhouse Rock as our select on Saturday. Oh

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Speaker 1: that's a great idea when this one comes out, the idea.

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Speaker 2: Yeah, that's a that's a wonderful idea.

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Speaker 1: Chunk Jerry, make a note of that. And then now

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Speaker 1: I'm doing the flintstones hammering something into a stone tablet.

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Speaker 2: I looked up The Great Kazoo because anytime I hear Flintstones,

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Speaker 2: I think Great Kazoo. Yeah, and did you know he

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Speaker 2: was He was an alien who was banished from his

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Speaker 2: planet for creating a doomsday device.

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Speaker 1: I don't remember that part.

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Speaker 2: I didn't either.

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Speaker 1: I remember him floating around, but yeah, that's right.

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Speaker 2: And being extremely condescending.

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Speaker 1: Yeah, for sure, it's a real George dum Shall we

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Speaker 1: take a break yeah, let's take a break, all right.

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Speaker 1: Whenever you call me a dumb dumb that means I

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Speaker 1: have to go reset. We'll be right.

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Speaker 2: Back, Chuck. There was one other thing that, one other

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Speaker 2: place you could find out what was running at what

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Speaker 2: time on what network, Saturday Morning Cartoons. It was the

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Speaker 2: annual ad, full page ad in the comic books in

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Speaker 2: the fall that announced like the Saturday Morning Cartoons line up.

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Speaker 1: Yes, huh, I didn't know that.

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Speaker 2: Yeah, well, I was going to say, go look them

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Speaker 2: up because they're very nostalgic, but they're just awesome. They're

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Speaker 2: just so great, and they would tell you what time

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Speaker 2: it was on and then it was all starting in

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Speaker 2: two short weeks and you just couldn't wait.

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Speaker 1: Well, and how sweet that you could publish a one

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Speaker 1: time thing and that was the lineup.

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Speaker 2: Right, Like, it's not changing, no, for sure, although apparently

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Speaker 2: they would change lineups in spring for shows that weren't working,

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Speaker 2: but more often than not you were seeing largely the

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Speaker 2: same shows.

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Speaker 1: Yeah, so yeah, I remember that's when things would change

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Speaker 1: sort of mid season. That was always disconcerting.

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Speaker 2: Yeah. And one other thing I just barely touched on.

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Speaker 2: It was there was a subtext to it all this

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Speaker 2: started right after summer ended, so you had all summer

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Speaker 2: to have a great time. Summer stops, school starts, and

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Speaker 2: then Saturday Morning Cartoon kicks off a new season.

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Speaker 1: Oh man, I love it. The fall TV season. So

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Speaker 1: we mentioned advertising. This is going to be a big

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Speaker 1: part of this episode because it really goes and lockstep

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Speaker 1: with Saturday Morning Cartoons and all children's programming of all time.

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Speaker 1: But at one point, you know, like I mentioned, they

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Speaker 1: realized they had a captive audience. They could sell them

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Speaker 1: toys and sugar. But the lines started to blur in

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Speaker 1: the nineteen seventies between content and advertising in such a

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Speaker 1: way it was sort of like the beginning of In fact,

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Speaker 1: I'm curious when that people started using words like IP

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Speaker 1: intellectual property, because now we would just call it IP.

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Speaker 1: Back then, it was like, hey, we got the Jackson five,

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Speaker 1: they are a successful musical group. Let's give them a cartoon.

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Speaker 1: We got the Osmond's kids, love the Brady Bunch, Let's

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Speaker 1: do the Brady Bunch kids. We got the Flintstones, Hey,

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Speaker 1: let's give them a cereal. And things started just kind

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Speaker 1: of crossing streams such where yeah, like we would just

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Speaker 1: call that IP today, it's like, let's take a thing

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Speaker 1: and exploit it in as many different ways and sell

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Speaker 1: it in as many different ways as we can.

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Speaker 2: Right, yes, exactly. They were cartoons starting, like you said,

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Speaker 2: the seventies became marketing tools, and at first it was

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Speaker 2: to basically extend the advertising power of an existing TV show,

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Speaker 2: like all the ones you listed right and more. Yeah,

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Speaker 2: But then they started saying, like, hey, we have this

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Speaker 2: line of greeting cards. The care Bears started out as

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Speaker 2: a greeting cards line, so did shirt Pales as a

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Speaker 2: matter of fact. Yeah, And they would say, like, people

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Speaker 2: are going crazy for these mugs with these adorable characters

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Speaker 2: on them, because care Bears did have the loveliest animation

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Speaker 2: potentially of all time of all Saturday Morning cartoons.

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Speaker 1: Yeah, I think so.

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Speaker 2: And then they said, Okay, mugs are not enough, Greeting

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Speaker 2: cards are not enough. Let's like really blow out this

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Speaker 2: ip if they were calling it that, and turn it

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Speaker 2: into a kids show and then start selling like dolls

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Speaker 2: and figures of these cartoons to the kids watching these shows.

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Speaker 2: And you could take something like the care Bears as

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Speaker 2: a greeting card line and turn them into a hot property.

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Speaker 1: Yeah, I mean we'll read through a few of these.

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Speaker 1: That was a pac Man TV show of course, that

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Speaker 1: was good, which was an arcade game. Of course. There

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Speaker 1: was a Dungeons and Dragons cartoon that was pretty good

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Speaker 1: role playing game. I don't think I ever saw that

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Speaker 1: there was let me see here, obviously the Transformers, yeah,

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Speaker 1: long before they were not so great Michael Bay movies.

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Speaker 1: They were toys and then a cartoon. And as you'll see,

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Speaker 1: some of these things kind of it's hard to remember

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Speaker 1: which one came before the other or if they were

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Speaker 1: like developing toys just to sell a cartoon or developing

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Speaker 1: a cartoon just to sell toys. It kind of except

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Speaker 1: for you know, Rambo and Chuck Norris, which were actual

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Speaker 1: shows in nineteen eighty six, Rambo The Force of Freedom

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Speaker 1: and Chuck Norris Karate Commandos Double K. I think the

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Speaker 1: Teenage Mutant Ninja Turtles was the one that started out

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Speaker 1: as a show just to sell the.

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Speaker 2: Toys, right, Yeah, they were basically co developed at the

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Speaker 2: same time. Was part of a grand scheme. I know.

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Speaker 2: Jim and the Holograms was a cartoon before the toys,

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Speaker 2: about a year before the toys. Okay, there were Smurfs

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Speaker 2: when the Smurfs came out, that was a big deal. Yeah,

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Speaker 2: because there was there was like was it one hundred

429
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Speaker 2: or one hundred and one Smurf with Papa Smurf, and

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Speaker 2: they made little like really collectable size action r well

431
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Speaker 2: not action figures because they weren't action at all, but

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Speaker 2: just little figures of the Smurf. You remember those, Yeah,

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Speaker 2: you could smurf them all And yes, exactly, I'm pretty

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Speaker 2: sure they had like a hundred different ones that you

435
00:22:32,520 --> 00:22:35,359
Speaker 2: could collect, and people went bonkers on those things because

436
00:22:35,359 --> 00:22:36,679
Speaker 2: they were just so cute and you could put them

437
00:22:36,720 --> 00:22:38,240
Speaker 2: on your desk or you could play with them or

438
00:22:38,240 --> 00:22:41,760
Speaker 2: do whatever. If the Smurfs came first, and I think

439
00:22:41,800 --> 00:22:45,879
Speaker 2: that they really kind of helped kick off that genuine

440
00:22:45,920 --> 00:22:48,320
Speaker 2: like we can really market the heck out of these

441
00:22:48,359 --> 00:22:50,520
Speaker 2: cartoons if we make figures based on these.

442
00:22:51,040 --> 00:22:53,199
Speaker 1: Yeah, see that that's a slight divide. I was a

443
00:22:53,280 --> 00:22:57,639
Speaker 1: little bit old for Smurfs, a little bit old for Smurfs.

444
00:22:57,840 --> 00:22:59,880
Speaker 2: Full stop Smurfs is still pretty good.

445
00:23:00,440 --> 00:23:02,520
Speaker 1: Hey, they're still making those movies. Man, those one out

446
00:23:02,600 --> 00:23:03,480
Speaker 1: last year, wasn't there.

447
00:23:03,840 --> 00:23:07,520
Speaker 2: I have not seen you mean, like the CGI movies. Yeah, yeah,

448
00:23:07,560 --> 00:23:09,320
Speaker 2: I've not seen them. But yeah, I think they've got

449
00:23:09,359 --> 00:23:09,960
Speaker 2: several out.

450
00:23:10,560 --> 00:23:12,640
Speaker 1: Yeah, I think it's the same thing. They're still smurfing

451
00:23:12,840 --> 00:23:13,679
Speaker 1: at the box office.

452
00:23:13,720 --> 00:23:16,880
Speaker 2: That's great. And then there were other ones like Strawberry Shortcake,

453
00:23:16,920 --> 00:23:21,320
Speaker 2: My Little Pony. Well, like you said, the lines between

454
00:23:21,560 --> 00:23:23,840
Speaker 2: did the cartoon come first, did the toys come first,

455
00:23:23,880 --> 00:23:26,399
Speaker 2: it really doesn't matter because they were all part of

456
00:23:26,440 --> 00:23:29,720
Speaker 2: the same package. By this point were well into the eighties,

457
00:23:30,000 --> 00:23:34,720
Speaker 2: which not coincidentally was the deregulation minded Reagan era, and

458
00:23:35,400 --> 00:23:40,320
Speaker 2: cartoons at this point had evolved into half hour essentially

459
00:23:40,359 --> 00:23:47,200
Speaker 2: commercials for the actual toy, and in the most pronounced cases,

460
00:23:47,440 --> 00:23:50,960
Speaker 2: the actual commercials were for the toys in the cartoon

461
00:23:51,560 --> 00:23:52,919
Speaker 2: that the toys were based on.

462
00:23:53,920 --> 00:23:57,000
Speaker 1: Yeah, I've got some stats here because in the late

463
00:23:57,080 --> 00:24:00,680
Speaker 1: seventies of the FTC, and we're going to talk about

464
00:24:00,720 --> 00:24:04,400
Speaker 1: the FCC and the FDC quite a bit, because parents

465
00:24:04,440 --> 00:24:06,760
Speaker 1: and the government started to get a little upset. Basically,

466
00:24:06,960 --> 00:24:08,920
Speaker 1: they saw the writing on the wall, and in late

467
00:24:08,960 --> 00:24:13,679
Speaker 1: seventies they released numbers by the FTC that highlighted what

468
00:24:13,720 --> 00:24:16,239
Speaker 1: they called it like a real health problem for this

469
00:24:16,320 --> 00:24:20,600
Speaker 1: programming companies every year and this was back then in

470
00:24:20,640 --> 00:24:24,200
Speaker 1: the seventies, spent five hundred to six hundred million dollars

471
00:24:24,640 --> 00:24:29,000
Speaker 1: on ads targeted to children. Of all the foods being

472
00:24:29,040 --> 00:24:32,479
Speaker 1: advertised to kids, two thirds, I'm surprised it wasn't more

473
00:24:32,520 --> 00:24:34,800
Speaker 1: than this, honestly were highly sugared products.

474
00:24:35,040 --> 00:24:39,280
Speaker 2: It was by my Josh math calculations, it was over

475
00:24:39,359 --> 00:24:40,200
Speaker 2: ninety five percent.

476
00:24:40,359 --> 00:24:41,800
Speaker 1: Yeah, that feels about right.

477
00:24:41,880 --> 00:24:45,680
Speaker 2: Yeah, for real, because of all the foods. But even

478
00:24:45,800 --> 00:24:48,880
Speaker 2: of all the ads, chuck, most of them were first

479
00:24:48,920 --> 00:24:53,320
Speaker 2: sugared foods. There was a study or that Trade Commission

480
00:24:53,400 --> 00:24:57,000
Speaker 2: study looked at some data that looked at nine months

481
00:24:57,040 --> 00:24:59,480
Speaker 2: of nineteen seventy five nine even the whole year looked

482
00:24:59,520 --> 00:25:04,720
Speaker 2: at seven five hundred and fifteen ads. Seven and eighty

483
00:25:04,760 --> 00:25:08,920
Speaker 2: two of those ads were for sugary foods ninety five

484
00:25:09,000 --> 00:25:10,160
Speaker 2: point seven percent.

485
00:25:11,000 --> 00:25:13,560
Speaker 1: Was there anything for good food? Uh?

486
00:25:13,640 --> 00:25:18,879
Speaker 2: Yes? Actually there were four four ads over nine months,

487
00:25:18,920 --> 00:25:24,479
Speaker 2: four different ads for meats, vegetables, milk or cheese, and cheese.

488
00:25:24,760 --> 00:25:29,160
Speaker 2: And I think meats maybe had zero, so vegetables somehow

489
00:25:29,280 --> 00:25:31,880
Speaker 2: was basically carrying that. And I would guess all four

490
00:25:31,920 --> 00:25:35,760
Speaker 2: of those were different V eight ads or fruit juice ads.

491
00:25:36,240 --> 00:25:40,240
Speaker 1: Who was the guy? It was like the the dairy

492
00:25:40,280 --> 00:25:43,000
Speaker 1: counsel or something. The guy that danced around and sang

493
00:25:43,040 --> 00:25:44,760
Speaker 1: about cheese.

494
00:25:44,880 --> 00:25:48,959
Speaker 2: I think it was uh time for Timer. Was he

495
00:25:49,040 --> 00:25:51,760
Speaker 2: like a big circle with real long, skinny legs in

496
00:25:51,800 --> 00:25:52,800
Speaker 2: the That was Timer?

497
00:25:53,280 --> 00:25:55,680
Speaker 1: Okay, yeah, that was what was? That? Was that the

498
00:25:55,760 --> 00:25:56,399
Speaker 1: dairy Council.

499
00:25:56,760 --> 00:26:01,720
Speaker 2: I know. He was actually a respect to the government

500
00:26:01,760 --> 00:26:04,399
Speaker 2: actually doing something in the late seventies, which we'll talk about,

501
00:26:04,520 --> 00:26:07,520
Speaker 2: which was so he's a good days to kind of

502
00:26:07,600 --> 00:26:09,760
Speaker 2: counteract this stuff. Yeah, it was a good thing.

503
00:26:10,240 --> 00:26:10,560
Speaker 1: Okay.

504
00:26:10,640 --> 00:26:13,439
Speaker 2: He talked about eating proteins and stuff rather than sugar.

505
00:26:14,160 --> 00:26:16,520
Speaker 1: God, what a very weird He looks like Twinkie the

506
00:26:16,600 --> 00:26:17,320
Speaker 1: Kid a little bit.

507
00:26:17,440 --> 00:26:19,520
Speaker 2: Yeah. I couldn't put my finger on it. Chuck, You're

508
00:26:19,520 --> 00:26:22,119
Speaker 2: absolutely right, that's who it was, all right.

509
00:26:22,160 --> 00:26:24,800
Speaker 1: So the writing's on the wall. These studies are coming

510
00:26:24,840 --> 00:26:28,359
Speaker 1: out and people are saying, like, really, four ads for

511
00:26:28,480 --> 00:26:30,919
Speaker 1: good food and seven thousand plus for sugary stuff, and

512
00:26:31,000 --> 00:26:34,199
Speaker 1: so people started getting upset, not just about the ads though,

513
00:26:34,200 --> 00:26:36,680
Speaker 1: but about the content. Cartoon violence is a real thing.

514
00:26:38,040 --> 00:26:39,879
Speaker 1: Every time that was an adult in a cartoon, they

515
00:26:39,880 --> 00:26:42,159
Speaker 1: were buffoons and morons.

516
00:26:41,920 --> 00:26:43,760
Speaker 2: Or they had like an evil plot that the kids

517
00:26:43,760 --> 00:26:44,399
Speaker 2: had to foil.

518
00:26:45,160 --> 00:26:47,760
Speaker 1: Yeah, for sure, like they were bad people like Scooby

519
00:26:47,800 --> 00:26:50,639
Speaker 1: Doo kids were. They were always foiling the adults evil

520
00:26:50,640 --> 00:26:54,239
Speaker 1: plan exactly. They were never going against fellow whatever. I mean,

521
00:26:54,240 --> 00:26:55,320
Speaker 1: how old were they even.

522
00:26:55,880 --> 00:26:59,360
Speaker 2: They were late teens, maybe even for those high school Yeah,

523
00:26:59,440 --> 00:27:02,480
Speaker 2: I think they were bumming around to college. Yeah, yeah, yeah,

524
00:27:02,520 --> 00:27:04,160
Speaker 2: I think it was right before college.

525
00:27:04,440 --> 00:27:08,639
Speaker 1: Okay. Consumerism, of course was very much glorified in the

526
00:27:08,680 --> 00:27:12,560
Speaker 1: cartoons and the ads, and by the late sixties, you know,

527
00:27:12,640 --> 00:27:14,720
Speaker 1: jumping back a bit, there were there were groups that

528
00:27:14,800 --> 00:27:18,560
Speaker 1: were forming The Action for Children's Television got together, there

529
00:27:18,560 --> 00:27:23,280
Speaker 1: were lobbying the FCC. Obviously they regulate the media on

530
00:27:24,040 --> 00:27:27,040
Speaker 1: not cable as we'll see, but just regular TV. And

531
00:27:27,080 --> 00:27:29,040
Speaker 1: they were saying like, hey, this is this stuff is

532
00:27:29,480 --> 00:27:32,200
Speaker 1: we got to pull this back some like we're getting

533
00:27:32,200 --> 00:27:34,320
Speaker 1: out of hand with what we're feeding children four hours

534
00:27:34,359 --> 00:27:35,440
Speaker 1: at a time every Saturday.

535
00:27:35,960 --> 00:27:38,720
Speaker 2: Yeah. Yeah, this was, like you said, the late sixties.

536
00:27:38,720 --> 00:27:40,119
Speaker 2: It started to really kind of pick up in the

537
00:27:40,160 --> 00:27:43,120
Speaker 2: seventies because the reason why is more and more research

538
00:27:43,200 --> 00:27:46,879
Speaker 2: was funded studying what effect television had on kids, and

539
00:27:46,920 --> 00:27:50,560
Speaker 2: Saturday morning cartoons were a deep focus of those studies too.

540
00:27:51,320 --> 00:27:53,840
Speaker 2: There was a nineteen seventy five study from the National

541
00:27:53,880 --> 00:27:57,120
Speaker 2: Science Foundation. It was a metas funny analysis. Yeah, yeah,

542
00:27:57,160 --> 00:28:01,560
Speaker 2: and they said, Saturday morning cartoons are creating conflict within

543
00:28:01,680 --> 00:28:06,240
Speaker 2: families because kids are going to their parents saying I

544
00:28:06,280 --> 00:28:09,640
Speaker 2: want this, the parents say no, and then the kid

545
00:28:09,640 --> 00:28:12,600
Speaker 2: gets upset and starts arguing in that. Yeah, that's internal

546
00:28:12,640 --> 00:28:17,159
Speaker 2: family conflict. Familial conflict. And this same one of the

547
00:28:17,200 --> 00:28:20,919
Speaker 2: surveys found that kids, I think a third of kids

548
00:28:20,960 --> 00:28:25,320
Speaker 2: reported arguing sometimes when their parents said no, Six of

549
00:28:25,359 --> 00:28:29,600
Speaker 2: them argued quote a lot. So the reason why Saturday

550
00:28:29,640 --> 00:28:33,080
Speaker 2: morning cartoons in particular were causing this conflict is because

551
00:28:33,080 --> 00:28:37,679
Speaker 2: there were so many ads for so many kids products

552
00:28:37,720 --> 00:28:41,360
Speaker 2: that kids saw every Saturday that it increased the frequency

553
00:28:41,400 --> 00:28:44,400
Speaker 2: of kids asking for stuff, which increased the frequency of

554
00:28:44,440 --> 00:28:48,200
Speaker 2: being told no, which increased the frequency of arguing in conflict.

555
00:28:48,560 --> 00:28:51,880
Speaker 1: Yeah, for sure. Parents didn't like that. Of course, they

556
00:28:51,920 --> 00:28:55,800
Speaker 1: also didn't like that. They learned that and they did

557
00:28:55,920 --> 00:28:58,479
Speaker 1: you know, studies on this too, and they found that

558
00:28:58,560 --> 00:29:02,400
Speaker 1: young kids or kids in general, basically couldn't tell the

559
00:29:02,400 --> 00:29:07,240
Speaker 1: difference between cartoons and ads because sometimes it was the

560
00:29:07,320 --> 00:29:10,320
Speaker 1: literal characters from the cartoons selling you something. Sometimes it

561
00:29:10,360 --> 00:29:12,840
Speaker 1: was kids playing with toys and showing you the action

562
00:29:12,920 --> 00:29:15,560
Speaker 1: of the toys and kids just love watching that. And

563
00:29:15,680 --> 00:29:17,960
Speaker 1: the old you know, the younger you were, you really

564
00:29:18,000 --> 00:29:20,880
Speaker 1: couldn't tell the difference. Once you got a little bit older,

565
00:29:21,000 --> 00:29:23,280
Speaker 1: you could tell the difference just by the link and

566
00:29:23,440 --> 00:29:25,920
Speaker 1: be like, well, those are the short cartoons.

567
00:29:25,640 --> 00:29:28,880
Speaker 2: Right exactly. Yeah, because these ads were all like there

568
00:29:28,920 --> 00:29:32,200
Speaker 2: would be a mini cartoon within the ad, you know,

569
00:29:32,360 --> 00:29:36,440
Speaker 2: like Frank and Berry would almost fall into a pit

570
00:29:36,600 --> 00:29:39,120
Speaker 2: or something like that. Count Chocula would have to come

571
00:29:39,320 --> 00:29:41,440
Speaker 2: turn into a bat and rescue them or something like that,

572
00:29:41,480 --> 00:29:45,120
Speaker 2: and then they both end up eating their cereal. That Like,

573
00:29:46,320 --> 00:29:48,080
Speaker 2: if you're a little kid, you're like, this is great.

574
00:29:48,080 --> 00:29:49,800
Speaker 2: This is some weird short that they just put in

575
00:29:49,840 --> 00:29:50,720
Speaker 2: the middle of the show.

576
00:29:51,160 --> 00:29:53,680
Speaker 1: But it's not an ad, and I'm hungry all of

577
00:29:53,720 --> 00:29:56,080
Speaker 1: a sudden for that cereal.

578
00:29:56,280 --> 00:29:57,960
Speaker 2: Mom, I want some Count Chocula.

579
00:29:58,960 --> 00:29:59,240
Speaker 1: Yeah.

580
00:29:59,240 --> 00:30:02,000
Speaker 2: That was actually apctured really well in a Simpsons just

581
00:30:02,000 --> 00:30:04,920
Speaker 2: this almost in a side where Itching and Scratchy are

582
00:30:05,000 --> 00:30:08,120
Speaker 2: up for a cartoon award and one of the other

583
00:30:09,120 --> 00:30:12,360
Speaker 2: one of the other cartoons in the running for Best

584
00:30:12,400 --> 00:30:16,520
Speaker 2: Writing in a Cartoon Series was Action Figure Man. The

585
00:30:16,720 --> 00:30:21,320
Speaker 2: How to Buy Action Figure Man episode where it just

586
00:30:21,360 --> 00:30:23,880
Speaker 2: shows the little kid and goes, Mommy, I want it.

587
00:30:24,520 --> 00:30:26,680
Speaker 2: He's pointing to the action vase, like not even an

588
00:30:26,680 --> 00:30:28,200
Speaker 2: ad that was the episode.

589
00:30:28,840 --> 00:30:29,680
Speaker 1: That's really funny.

590
00:30:29,920 --> 00:30:31,840
Speaker 2: Yeah, they nailed it on that. They nailed it like

591
00:30:31,880 --> 00:30:33,040
Speaker 2: snaggle Puss.

592
00:30:32,960 --> 00:30:36,120
Speaker 1: They always do. So the long and short of all

593
00:30:36,160 --> 00:30:38,400
Speaker 1: of this past few minutes is that kids didn't know

594
00:30:38,520 --> 00:30:41,280
Speaker 1: that they were being sold things right, and parents didn't

595
00:30:41,320 --> 00:30:43,320
Speaker 1: like that. I think the authors of the paper were

596
00:30:44,040 --> 00:30:47,800
Speaker 1: fairly kind when they said, certainly, most advertisers do not

597
00:30:47,840 --> 00:30:50,760
Speaker 1: deliberately set out to confuse or mislead children, nor to

598
00:30:50,800 --> 00:30:55,840
Speaker 1: promote unsafe, unhealthier, social, socially undesirable behavior, which was very

599
00:30:55,920 --> 00:30:58,080
Speaker 1: naive I think. But maybe they were just trying to

600
00:30:58,480 --> 00:30:59,080
Speaker 1: soft sell it.

601
00:31:00,080 --> 00:31:02,400
Speaker 2: Right, So you put all this together that again started

602
00:31:02,440 --> 00:31:04,760
Speaker 2: in the sixties, is kind of agitation. And also this

603
00:31:04,800 --> 00:31:07,240
Speaker 2: is where this is the climate that Sesame Street grew

604
00:31:07,280 --> 00:31:10,400
Speaker 2: out of and probably made Saturday morning cartoons look even

605
00:31:10,480 --> 00:31:12,760
Speaker 2: worse because it showed you could make kids shows that

606
00:31:12,800 --> 00:31:17,320
Speaker 2: didn't poison their minds. And then it picked up in

607
00:31:17,360 --> 00:31:20,080
Speaker 2: the seventies and by nineteen seventy eight, the Federal Trade

608
00:31:20,080 --> 00:31:23,360
Speaker 2: Commission said, hey, we need to do something about this.

609
00:31:23,680 --> 00:31:26,160
Speaker 2: We're not going to do anything about it, but we're

610
00:31:26,200 --> 00:31:29,240
Speaker 2: going to make some recommendations. Through their staff report on

611
00:31:29,280 --> 00:31:33,760
Speaker 2: television advertising to children, they said, we should ban all

612
00:31:33,840 --> 00:31:37,840
Speaker 2: television advertising for any product whatsoever that's directed at very

613
00:31:37,880 --> 00:31:38,479
Speaker 2: young children.

614
00:31:38,680 --> 00:31:41,280
Speaker 1: That's a big one, right, so you can kiss.

615
00:31:41,080 --> 00:31:45,840
Speaker 2: My buddy goodbye. Right, ban advertising directed to older children

616
00:31:45,880 --> 00:31:49,760
Speaker 2: for sugar products, which makes sense. But the thing they

617
00:31:49,800 --> 00:31:53,160
Speaker 2: predicated this concern on just cracks me up, because those

618
00:31:53,160 --> 00:31:55,920
Speaker 2: things can pose serious dental health risks. Like that was

619
00:31:55,960 --> 00:31:58,840
Speaker 2: the extent of the concern with sugary products back then.

620
00:31:59,080 --> 00:32:01,360
Speaker 1: Yeah, could rat your tea, right, yeah, I mean that's

621
00:32:01,400 --> 00:32:03,360
Speaker 1: what you heard. That'll write your teeth, not like just

622
00:32:03,440 --> 00:32:05,240
Speaker 1: eating tons of sugar is not good for you.

623
00:32:05,320 --> 00:32:08,840
Speaker 2: Right. I remember having like a we did a module

624
00:32:08,920 --> 00:32:11,960
Speaker 2: that included a play and some other stuff in third

625
00:32:12,000 --> 00:32:15,880
Speaker 2: grade that was sponsored by Crest. There's a big Crest

626
00:32:15,960 --> 00:32:19,520
Speaker 2: like cutout stand up and like we just in class,

627
00:32:19,560 --> 00:32:21,560
Speaker 2: we just did this whole thing about brushing your teeth

628
00:32:21,640 --> 00:32:25,760
Speaker 2: with Crest brand toothpaste. It was like that pervasive.

629
00:32:25,760 --> 00:32:28,200
Speaker 1: We make holes and teeth. Do you remember that?

630
00:32:28,480 --> 00:32:30,240
Speaker 2: Yeah? I do, but I can't place it.

631
00:32:30,240 --> 00:32:33,880
Speaker 1: It was oh man, I mean, I think it was Crest,

632
00:32:33,960 --> 00:32:37,480
Speaker 1: but it was again a cartoon that Crest was running,

633
00:32:38,160 --> 00:32:41,880
Speaker 1: and it was the cavity something that they had to fight,

634
00:32:42,520 --> 00:32:44,520
Speaker 1: and that was what they would chant, we make holes

635
00:32:44,520 --> 00:32:44,960
Speaker 1: and teeth.

636
00:32:45,360 --> 00:32:47,160
Speaker 2: Yeah, that might have been one of the things that

637
00:32:47,240 --> 00:32:47,880
Speaker 2: kicked this off.

638
00:32:48,600 --> 00:32:53,680
Speaker 1: Yeah, probably so. And then the final requirement was advertisements

639
00:32:53,720 --> 00:32:58,920
Speaker 1: directed to older kids for other sugar products that they

640
00:32:58,920 --> 00:33:02,800
Speaker 1: could you know, put TV would be balanced by ads

641
00:33:03,040 --> 00:33:08,000
Speaker 1: for other nutritional products or health disclosures at the end

642
00:33:08,080 --> 00:33:09,280
Speaker 1: of the sugar product ad.

643
00:33:09,400 --> 00:33:10,880
Speaker 2: That's where Timer came from.

644
00:33:11,040 --> 00:33:12,440
Speaker 1: Yeah, okay, I gotcha.

645
00:33:12,520 --> 00:33:15,800
Speaker 2: That's also where bod Squad came from. Don't drown your food,

646
00:33:15,920 --> 00:33:20,479
Speaker 2: remember that one. Oh yeah, there was the cool thing

647
00:33:20,520 --> 00:33:22,720
Speaker 2: about Schoolhouse Rock is they'd already been doing this for

648
00:33:22,840 --> 00:33:26,600
Speaker 2: half a decade by the time other networks started to

649
00:33:26,880 --> 00:33:30,120
Speaker 2: do something about it by running these cute little cartoon PSAs.

650
00:33:30,760 --> 00:33:33,200
Speaker 2: So essentially they were ten to fifteen maybe up to

651
00:33:33,280 --> 00:33:37,520
Speaker 2: thirty second commercials that the networks had to run that

652
00:33:37,600 --> 00:33:40,360
Speaker 2: were cartoons too, So they appealed the kids, but they

653
00:33:40,760 --> 00:33:45,040
Speaker 2: rather than telling kids to buy fruity pebbles, they were

654
00:33:45,040 --> 00:33:48,640
Speaker 2: telling kids to brush your teeth or to exercise your

655
00:33:48,680 --> 00:33:51,600
Speaker 2: chompers with things like carrots and apples, that kind of stuff.

656
00:33:51,840 --> 00:33:54,600
Speaker 1: Right, should we take a break.

657
00:33:54,920 --> 00:33:56,880
Speaker 2: Let's talk about the rest of these. There's some other

658
00:33:56,920 --> 00:33:59,400
Speaker 2: stuff that you just kind of take for granted. I

659
00:33:59,400 --> 00:34:02,560
Speaker 2: didn't realize came out of an actual deal between the

660
00:34:02,600 --> 00:34:04,080
Speaker 2: networks and the FTC.

661
00:34:04,720 --> 00:34:07,640
Speaker 1: Yeah, there was also and all this stuff I didn't

662
00:34:07,680 --> 00:34:10,000
Speaker 1: remember necessarily in the moment, but once I started reading

663
00:34:10,000 --> 00:34:12,320
Speaker 1: about it and studying it and obviously watching on YouTube,

664
00:34:12,360 --> 00:34:15,919
Speaker 1: it like washed over me. NBC had one to grow

665
00:34:15,960 --> 00:34:18,400
Speaker 1: on from eighty three to eighty nine, and that was

666
00:34:18,480 --> 00:34:22,240
Speaker 1: just usually some famous person sort of giving some life

667
00:34:22,360 --> 00:34:24,360
Speaker 1: lesson advice and they'd be like, well, that's one to

668
00:34:24,400 --> 00:34:28,040
Speaker 1: grow on. H what else weld? Nancy Reagan of course,

669
00:34:28,080 --> 00:34:30,640
Speaker 1: and just say no to drugs. You can forget that.

670
00:34:31,000 --> 00:34:33,440
Speaker 2: Yeah. Betty White taught you who to call in an emergency.

671
00:34:33,800 --> 00:34:36,600
Speaker 1: Yeah, called Betty White, right exactly.

672
00:34:37,239 --> 00:34:39,799
Speaker 2: Because Betty White could handle basically anything. She was just

673
00:34:39,880 --> 00:34:43,239
Speaker 2: that kind of person. There was also the more you know,

674
00:34:43,719 --> 00:34:46,759
Speaker 2: with the star that went over your head. That was

675
00:34:46,960 --> 00:34:50,440
Speaker 2: the nineties on NBC and all of the NBC stars

676
00:34:50,440 --> 00:34:53,200
Speaker 2: at the time, because remember NBC ruled the airwaves. Yeah,

677
00:34:53,600 --> 00:34:55,480
Speaker 2: must see TV Thursdays.

678
00:34:55,760 --> 00:34:56,960
Speaker 1: Yeah. Yeah, they had.

679
00:34:56,800 --> 00:34:59,960
Speaker 2: Their stars basically doing thirty second spots which are PSA

680
00:35:00,280 --> 00:35:03,799
Speaker 2: and about how to, how to you know, maybe get

681
00:35:03,840 --> 00:35:10,200
Speaker 2: into teaching, maybe stay in school, just little life lessons

682
00:35:10,239 --> 00:35:13,200
Speaker 2: like that. There were a bunch actually about abusive parents

683
00:35:13,719 --> 00:35:16,000
Speaker 2: and how not cool it was for a dad to

684
00:35:16,000 --> 00:35:19,080
Speaker 2: beat up on a mom. Oh yeah yeah, real like

685
00:35:19,440 --> 00:35:21,880
Speaker 2: kind of rugging and raw stuff here there, but presented

686
00:35:21,920 --> 00:35:24,239
Speaker 2: in these vignettes that kind of got through to kids,

687
00:35:24,280 --> 00:35:26,880
Speaker 2: although you can tell they were geared towards slightly older kids.

688
00:35:27,120 --> 00:35:29,200
Speaker 1: Yeah, for sure. And then of course you're beloved. G

689
00:35:29,320 --> 00:35:33,880
Speaker 1: I Joe talked about stranger danger and always finished with

690
00:35:34,200 --> 00:35:36,160
Speaker 1: the famous line, now you know and knowing is half

691
00:35:36,200 --> 00:35:36,600
Speaker 1: the battle.

692
00:35:37,480 --> 00:35:40,200
Speaker 2: And you've seen those parody videos of that before, right,

693
00:35:40,800 --> 00:35:43,400
Speaker 2: I don't think so. Oh there's about thirty or so

694
00:35:43,560 --> 00:35:47,400
Speaker 2: maybe more parody videos that are just totally off the

695
00:35:47,440 --> 00:35:51,480
Speaker 2: wall but hilarious where they just take out the sound

696
00:35:51,520 --> 00:35:55,439
Speaker 2: and put in their own sound and vocals and edit

697
00:35:55,480 --> 00:35:57,600
Speaker 2: the stuff up, kind of mix it up so that

698
00:35:57,680 --> 00:36:00,439
Speaker 2: they're just it's just amazing. Look up g I Joe

699
00:36:00,440 --> 00:36:02,560
Speaker 2: PSA parody videos and you'll thank.

700
00:36:02,440 --> 00:36:05,080
Speaker 1: Me later, or just watch probably any episode of the

701
00:36:05,080 --> 00:36:09,280
Speaker 1: family guy. Yeah, probably, he did a lot of this stuff.

702
00:36:09,400 --> 00:36:09,959
Speaker 2: Yeah, he did.

703
00:36:10,920 --> 00:36:14,080
Speaker 1: Shall we take a break, yes, all right, we'll be

704
00:36:14,160 --> 00:36:38,480
Speaker 1: right back with more on Saturday Morning cartoons. All right. Oh,

705
00:36:38,560 --> 00:36:40,760
Speaker 1: by the way, I remembered it was the Cavity Creeps.

706
00:36:41,239 --> 00:36:44,399
Speaker 2: Oh great memory, Yeah, it just pop back.

707
00:36:45,160 --> 00:36:48,040
Speaker 1: So before we left, we talked about, you know, some

708
00:36:48,080 --> 00:36:50,240
Speaker 1: of these things they were doing to offset the effect

709
00:36:50,280 --> 00:36:53,960
Speaker 1: of cartoons. It's called pro social programming, and it came

710
00:36:54,000 --> 00:36:57,239
Speaker 1: about because of an actual deal that was made. There

711
00:36:57,320 --> 00:36:59,880
Speaker 1: was an FTC hearing in nineteen seventy eight where Kenneth

712
00:37:00,800 --> 00:37:03,799
Speaker 1: of Quaker Oats was up there because you know, they're like, hey,

713
00:37:03,800 --> 00:37:06,080
Speaker 1: Captain Crunch is rotting our kid's teeth out and you

714
00:37:06,120 --> 00:37:11,440
Speaker 1: make it. And he actually like he didn't think they

715
00:37:11,440 --> 00:37:13,560
Speaker 1: were the problem. He thought the content was the problem.

716
00:37:13,600 --> 00:37:15,720
Speaker 1: But he did come out and had a statement basically

717
00:37:15,760 --> 00:37:18,600
Speaker 1: where like he said, you know, I think we do

718
00:37:18,880 --> 00:37:21,520
Speaker 1: need to change what's going on in our cartoons and

719
00:37:21,600 --> 00:37:26,160
Speaker 1: change the way our society is using this medium to

720
00:37:26,200 --> 00:37:29,120
Speaker 1: communicate with kids. So it took a lot of nerve,

721
00:37:29,160 --> 00:37:31,840
Speaker 1: I think for that guy to say that, But he

722
00:37:32,120 --> 00:37:35,200
Speaker 1: didn't blame the ads like I said. So they struck

723
00:37:35,200 --> 00:37:38,160
Speaker 1: a deal. Basically, hey, you can keep these ads if

724
00:37:38,200 --> 00:37:40,760
Speaker 1: you add this other programming that we were talking about before.

725
00:37:41,200 --> 00:37:44,000
Speaker 2: Yeah, and apparently the way that I took it, it

726
00:37:44,040 --> 00:37:46,120
Speaker 2: was a very crafty thing to do by blaming the

727
00:37:46,160 --> 00:37:49,080
Speaker 2: content because it took the onus off the sugary product.

728
00:37:49,080 --> 00:37:52,600
Speaker 2: Advertisers and everybody started looking at the cartoons themselves, and

729
00:37:52,600 --> 00:37:55,560
Speaker 2: the cartoons were probably like, hey, hey, we're not nearly

730
00:37:55,600 --> 00:37:59,319
Speaker 2: as bad as fruity pebbles, but okay, we'll start doing

731
00:37:59,320 --> 00:38:04,000
Speaker 2: something about it. The I guess cartoons themselves started to

732
00:38:04,000 --> 00:38:05,919
Speaker 2: get a little more pro social, like this is where

733
00:38:05,960 --> 00:38:10,080
Speaker 2: fad Albert came from, I believe. But then also those

734
00:38:10,120 --> 00:38:13,080
Speaker 2: PSAs that we were talking about, that was the advent

735
00:38:13,120 --> 00:38:13,920
Speaker 2: of them.

736
00:38:14,000 --> 00:38:17,640
Speaker 1: Yeah, for sure, but this is late seventies. I think

737
00:38:17,640 --> 00:38:21,120
Speaker 1: that was seventy seven seventy eight. Ronald Reagan would come

738
00:38:21,120 --> 00:38:25,600
Speaker 1: along in the nineteen eighties and sort of just deregulate

739
00:38:25,640 --> 00:38:28,800
Speaker 1: the United States as a whole and said, FCC stand

740
00:38:28,800 --> 00:38:32,000
Speaker 1: down and don't worry about this stuff. They didn't officially,

741
00:38:32,080 --> 00:38:35,279
Speaker 1: I mean, there were recommendations anyways, and not laws. So

742
00:38:35,520 --> 00:38:38,200
Speaker 1: a recommendation is only good if you sort of follow

743
00:38:38,280 --> 00:38:40,440
Speaker 1: up on that, and the FCC started not to in

744
00:38:40,480 --> 00:38:44,000
Speaker 1: the eighties, they kind of didn't try in some cases.

745
00:38:44,040 --> 00:38:46,799
Speaker 1: I think between nineteen eighty and nineteen ninety they actually

746
00:38:46,840 --> 00:38:49,879
Speaker 1: saw a rise in the number of violent acts per

747
00:38:49,920 --> 00:38:53,040
Speaker 1: hour on Saturday morning cartoons from eighteen point six to

748
00:38:53,160 --> 00:38:55,000
Speaker 1: twenty six point four per hour.

749
00:38:55,320 --> 00:38:57,600
Speaker 2: Which is pretty nuts. But it gets even more nuts

750
00:38:57,640 --> 00:39:00,360
Speaker 2: when you compare it to what was on prime time,

751
00:39:00,440 --> 00:39:03,640
Speaker 2: what the adults were watching. Oh yeah, between nineteen eighty

752
00:39:03,640 --> 00:39:06,640
Speaker 2: and nineteen ninety, it pretty much held steady at just

753
00:39:06,840 --> 00:39:11,160
Speaker 2: five to six acts of violence per hour as opposed

754
00:39:11,160 --> 00:39:13,359
Speaker 2: to the twenty six per hour on cartoons.

755
00:39:13,520 --> 00:39:16,480
Speaker 1: Yeah, and you know, it's cartoon violence, but it's still

756
00:39:16,560 --> 00:39:19,840
Speaker 1: it's not all Roadrunner falling off a cliff like a

757
00:39:19,880 --> 00:39:22,920
Speaker 1: lot of it was, you know, depicted, like you know,

758
00:39:22,960 --> 00:39:25,400
Speaker 1: there was a Rambo cartoon like I mentioned, right.

759
00:39:26,560 --> 00:39:28,879
Speaker 2: Yeah, but there there is research. And I'm not taking

760
00:39:28,880 --> 00:39:30,920
Speaker 2: a position on either way because people have said, like

761
00:39:31,040 --> 00:39:34,120
Speaker 2: violent video games caused violence, right violent, this is like

762
00:39:34,160 --> 00:39:38,120
Speaker 2: the predecessor to all that stuff, violent cartoons caused violent kids.

763
00:39:38,320 --> 00:39:40,719
Speaker 2: One of the I guess arguments of that is that

764
00:39:41,120 --> 00:39:44,600
Speaker 2: even if it was cartoon violence like Roadrunner, it still

765
00:39:44,640 --> 00:39:49,920
Speaker 2: desensitized kids to the consequences of violent acts, right because

766
00:39:49,960 --> 00:39:51,400
Speaker 2: there was accompanied with humor.

767
00:39:51,800 --> 00:39:55,279
Speaker 1: Yeah, for sure. So the eighties were kind of the

768
00:39:55,320 --> 00:39:59,000
Speaker 1: most unchecked time, it seems like. Yeah, and the nineties

769
00:39:59,040 --> 00:40:00,840
Speaker 1: come along and finally they were like, all right, we

770
00:40:00,880 --> 00:40:04,480
Speaker 1: got to do something. Congress steps back in and the

771
00:40:04,640 --> 00:40:07,799
Speaker 1: Children's Television Act of nineteen ninety required the FCC to

772
00:40:07,880 --> 00:40:12,919
Speaker 1: enforce those original FTC's recommendations in nineteen seventy eight and said,

773
00:40:12,920 --> 00:40:16,240
Speaker 1: you got to reinstate restrictions on advertising during children's television

774
00:40:16,239 --> 00:40:19,480
Speaker 1: and enforce the obligations of broadcasters to meet the educational

775
00:40:20,280 --> 00:40:24,600
Speaker 1: informational needs of the child audience. And a couple of

776
00:40:24,680 --> 00:40:27,160
Speaker 1: years later, NBC was like, all right, I'm done, it's

777
00:40:27,200 --> 00:40:28,240
Speaker 1: not even worth it anymore.

778
00:40:28,320 --> 00:40:31,640
Speaker 2: Get this. Yeah. Although one good thing that came out

779
00:40:31,640 --> 00:40:33,719
Speaker 2: of this is this was the origin of Saved by

780
00:40:33,760 --> 00:40:38,680
Speaker 2: the Bell because NBC went all in on slightly older

781
00:40:38,800 --> 00:40:43,480
Speaker 2: kids team programming on Saturday mornings, and the flagship of

782
00:40:43,520 --> 00:40:45,480
Speaker 2: it was Saved by the Bell so much they shoot

783
00:40:45,520 --> 00:40:48,440
Speaker 2: they showed two episodes of it Mourning New Ones.

784
00:40:48,880 --> 00:40:50,719
Speaker 1: Yeah. I mean, this is also where you got things

785
00:40:50,760 --> 00:40:53,879
Speaker 1: like the Mighty morphin Power Rangers, and of course pee

786
00:40:53,920 --> 00:40:56,840
Speaker 1: Wee's Playhouse was a little bit before this, or was

787
00:40:56,840 --> 00:40:57,600
Speaker 1: it in the nineties.

788
00:40:57,920 --> 00:41:01,080
Speaker 2: Was that the German pronunciation? Did I say pee Wee's

789
00:41:01,120 --> 00:41:01,680
Speaker 2: play Hoss?

790
00:41:02,040 --> 00:41:05,200
Speaker 1: Did I p's PV's play House?

791
00:41:06,320 --> 00:41:09,920
Speaker 2: Perfect? Yeah? I think that was like eighty five or

792
00:41:09,920 --> 00:41:10,680
Speaker 2: something like that.

793
00:41:11,520 --> 00:41:14,320
Speaker 1: Okay, I never watched pee Wee's Playhouse. I know we

794
00:41:14,440 --> 00:41:17,200
Speaker 1: talked about this, but I guess I was fourteen by then,

795
00:41:17,280 --> 00:41:19,759
Speaker 1: not that you I mean there. I could watch it

796
00:41:19,800 --> 00:41:22,400
Speaker 1: today and probably really love it because pee Wee defies

797
00:41:22,520 --> 00:41:25,279
Speaker 1: age groups. But it was just one of those things

798
00:41:25,280 --> 00:41:27,080
Speaker 1: that maybe at the time I didn't know about it

799
00:41:27,120 --> 00:41:28,400
Speaker 1: and didn't think it was for me or something. I

800
00:41:28,400 --> 00:41:29,720
Speaker 1: don't know, I have no excuse.

801
00:41:29,880 --> 00:41:32,799
Speaker 2: Yeah. I wasn't into him either for sure. But I

802
00:41:32,840 --> 00:41:35,279
Speaker 2: did get to see his live version of the pee

803
00:41:35,280 --> 00:41:36,000
Speaker 2: Wee's Playhouse.

804
00:41:36,120 --> 00:41:36,840
Speaker 1: Oh you went to that?

805
00:41:37,440 --> 00:41:37,960
Speaker 2: Yeah?

806
00:41:38,000 --> 00:41:38,440
Speaker 1: Amazing.

807
00:41:39,840 --> 00:41:42,600
Speaker 2: So there were a few other consequences of this, but

808
00:41:42,640 --> 00:41:47,080
Speaker 2: the big one, the upshot, was that the government Congress

809
00:41:47,760 --> 00:41:52,000
Speaker 2: essentially nanny stated Saturday morning cartoons out of existence. Yeah,

810
00:41:52,040 --> 00:41:54,719
Speaker 2: because of these rules, they just weren't profitable anymore. There

811
00:41:54,719 --> 00:41:57,840
Speaker 2: were certain restrictions on advertising. You could only show so

812
00:41:57,880 --> 00:42:02,239
Speaker 2: many ads during kids programming like there was. There was

813
00:42:02,320 --> 00:42:05,960
Speaker 2: just a lot that took away the profit drive that

814
00:42:06,080 --> 00:42:11,080
Speaker 2: made Saturday morning cartoons so attractive, right, Yeah, there were

815
00:42:11,120 --> 00:42:13,880
Speaker 2: a lot of other factors too that put the writing

816
00:42:13,920 --> 00:42:17,040
Speaker 2: on the wall, not the least of which was the

817
00:42:17,120 --> 00:42:20,600
Speaker 2: rise of cable TV, which you mentioned was outside of

818
00:42:20,600 --> 00:42:23,600
Speaker 2: the purview of the FCC for a long time, and

819
00:42:24,120 --> 00:42:27,120
Speaker 2: from what I could tell, even today, networks are required

820
00:42:27,120 --> 00:42:32,160
Speaker 2: to show three hours of educational programming geared toward geared

821
00:42:32,200 --> 00:42:34,960
Speaker 2: to kids. So if you ever are up on a

822
00:42:35,040 --> 00:42:38,719
Speaker 2: Saturday or a Sunday and you were watching say By

823
00:42:38,719 --> 00:42:40,880
Speaker 2: the Bell reruns like I don't know some people do,

824
00:42:42,360 --> 00:42:45,040
Speaker 2: it would say it would flash like a logo that

825
00:42:45,040 --> 00:42:47,719
Speaker 2: says EI, and it would say this program has been

826
00:42:47,800 --> 00:42:52,400
Speaker 2: labeled educational and informative. That's because of the government mandate

827
00:42:52,440 --> 00:42:56,640
Speaker 2: that they have to run three hours of shows educational shows.

828
00:42:57,200 --> 00:43:01,239
Speaker 2: I guess a day, maybe maybe a week, because I

829
00:43:01,280 --> 00:43:03,920
Speaker 2: only remember seeing it on certain times of certain days.

830
00:43:03,920 --> 00:43:07,040
Speaker 2: But there were mandates that said you have to show

831
00:43:07,160 --> 00:43:11,040
Speaker 2: educational programming, and that's why you see that today. But

832
00:43:11,680 --> 00:43:15,279
Speaker 2: Cable that didn't apply to and so not only did

833
00:43:15,360 --> 00:43:18,279
Speaker 2: Cable not have to show and take up valuable real

834
00:43:18,400 --> 00:43:22,160
Speaker 2: estate with educational programming that nobody wanted to watch unless

835
00:43:22,160 --> 00:43:26,280
Speaker 2: it was saved by the bell. There were also cable

836
00:43:26,320 --> 00:43:30,480
Speaker 2: networks that were geared exclusively two kids. That wasn't just

837
00:43:30,520 --> 00:43:33,080
Speaker 2: on Saturday mornings. These were twenty four hour a day

838
00:43:33,200 --> 00:43:37,600
Speaker 2: children's programmings like Nickelodeon in the beginning, the first iteration

839
00:43:37,719 --> 00:43:38,680
Speaker 2: of the Disney Channel.

840
00:43:39,120 --> 00:43:41,799
Speaker 1: Yeah, and stuff like the WB and CW two. Those

841
00:43:41,800 --> 00:43:44,799
Speaker 1: weren't exclusively kids, but I feel like most of that was,

842
00:43:44,920 --> 00:43:49,239
Speaker 1: and like through teen years, basically you also had the

843
00:43:49,320 --> 00:43:53,520
Speaker 1: rise of like even though I love my Atari and

844
00:43:53,520 --> 00:43:56,040
Speaker 1: stuff like that, it wasn't anything like what was to

845
00:43:56,040 --> 00:43:59,040
Speaker 1: come with at home gaming. That certainly put a dent

846
00:43:59,080 --> 00:44:00,719
Speaker 1: in things because now kid could just get up on

847
00:44:00,760 --> 00:44:05,359
Speaker 1: Saturday morning and play whatever. You know, new system was out,

848
00:44:06,840 --> 00:44:10,040
Speaker 1: DBRs came along, and then, you know, so you didn't

849
00:44:10,040 --> 00:44:12,040
Speaker 1: have to crowd around the TV at a certain time. Together.

850
00:44:12,800 --> 00:44:14,480
Speaker 1: They all just started getting out of it. I think

851
00:44:14,480 --> 00:44:16,759
Speaker 1: I mentioned NBC got out in ninety two, CBS got

852
00:44:16,760 --> 00:44:21,960
Speaker 1: out in ninety seven, and ABC Wow. ABC hung on

853
00:44:22,040 --> 00:44:25,040
Speaker 1: to Saturday morning cartoons till twenty ten.

854
00:44:25,960 --> 00:44:27,520
Speaker 2: Yeah, yep, for sure.

855
00:44:27,600 --> 00:44:28,239
Speaker 1: Bad No.

856
00:44:28,760 --> 00:44:32,840
Speaker 2: I think WB and Fox had only stopped just a

857
00:44:32,880 --> 00:44:36,560
Speaker 2: couple of years before. But again, it seems like the

858
00:44:36,840 --> 00:44:40,800
Speaker 2: whole thing peaked and ended by the late nineties, very

859
00:44:40,840 --> 00:44:44,480
Speaker 2: early two thousands. And from what I saw, the last

860
00:44:44,520 --> 00:44:49,480
Speaker 2: Saturday Morning cartoon block shown in the United States happened

861
00:44:49,520 --> 00:44:54,040
Speaker 2: on September twenty seventh, twenty fourteen, on the CW. And

862
00:44:54,120 --> 00:44:58,080
Speaker 2: the last cartoon show that was shown in the history

863
00:44:58,120 --> 00:45:02,560
Speaker 2: of Saturday Morning cartoons was Yu Gi Oh Zexol, which

864
00:45:02,880 --> 00:45:05,000
Speaker 2: is nothing I was ever into, but I know there

865
00:45:05,000 --> 00:45:07,520
Speaker 2: are a lot of kids who just like drooled with nostalgia.

866
00:45:08,920 --> 00:45:11,520
Speaker 2: And that was the last Saturday Morning cartoon ever shown.

867
00:45:11,760 --> 00:45:13,520
Speaker 2: There's a little piece of trivia for you.

868
00:45:13,760 --> 00:45:16,719
Speaker 1: Wow did they did they have a lone bugler play

869
00:45:16,760 --> 00:45:17,480
Speaker 1: taps afterward?

870
00:45:18,640 --> 00:45:19,800
Speaker 2: They should have? For sure?

871
00:45:20,080 --> 00:45:22,239
Speaker 1: Man, what a what an end of an era? For sure?

872
00:45:22,440 --> 00:45:25,040
Speaker 2: Yeah. But it also I mean when I look back

873
00:45:25,840 --> 00:45:28,160
Speaker 2: or look at all of this info, and I'm like,

874
00:45:28,440 --> 00:45:33,200
Speaker 2: I was smack dab in the most manipulative stretch of

875
00:45:33,239 --> 00:45:36,440
Speaker 2: Saturday Morning cartoons. Yeah, and it makes me wonder, like

876
00:45:36,440 --> 00:45:39,160
Speaker 2: what had I been watching in the early seventies, or

877
00:45:39,160 --> 00:45:42,240
Speaker 2: had I been watching in the nineties or two thousands.

878
00:45:42,280 --> 00:45:46,040
Speaker 2: After like all of these restrictions, How different would would

879
00:45:46,680 --> 00:45:46,960
Speaker 2: I be?

880
00:45:47,719 --> 00:45:47,959
Speaker 1: Yeah?

881
00:45:49,000 --> 00:45:53,439
Speaker 2: Yeah, Like I can recite a specific fruity pebbles ad

882
00:45:53,480 --> 00:45:57,879
Speaker 2: that they used to show around Christmas. Yeah, now, yes,

883
00:45:58,120 --> 00:46:02,440
Speaker 2: So I think Fred no Barney was pretending to be

884
00:46:02,560 --> 00:46:05,080
Speaker 2: Santa because he wanted to slide down the chimney and

885
00:46:05,120 --> 00:46:08,319
Speaker 2: get Fred's fruity pebbles and he said ho ho ho,

886
00:46:08,520 --> 00:46:11,880
Speaker 2: I'm hungry. And then he slid down and he found

887
00:46:11,920 --> 00:46:15,080
Speaker 2: Sana was already there and he goes, Sanna, my pebbles,

888
00:46:15,480 --> 00:46:20,560
Speaker 2: and Fred goes your pebbles, Barney. And this would like

889
00:46:20,640 --> 00:46:22,839
Speaker 2: get in my head as an earworm, and it does

890
00:46:22,880 --> 00:46:26,319
Speaker 2: still sometimes today where like for days it'll just be

891
00:46:26,400 --> 00:46:27,800
Speaker 2: going on a loop in my head.

892
00:46:28,239 --> 00:46:29,040
Speaker 1: That's so funny.

893
00:46:29,440 --> 00:46:32,239
Speaker 2: And I can even top that chuck. Okay, As I

894
00:46:32,320 --> 00:46:37,000
Speaker 2: was thinking about it today, I was highlighting, like my

895
00:46:37,080 --> 00:46:42,640
Speaker 2: notes for today and I started drooling. So like that's

896
00:46:42,640 --> 00:46:45,520
Speaker 2: how that's the Pavlovian response that was teen to me

897
00:46:45,560 --> 00:46:48,399
Speaker 2: for fruity pebbles thanks from the Morning cartoons in the air.

898
00:46:48,480 --> 00:46:50,479
Speaker 1: Oh I love frddy pebbles. Not as good as Captain

899
00:46:50,520 --> 00:46:52,400
Speaker 1: Crunch Peanut butter to me, that's my all time favorite.

900
00:46:52,440 --> 00:46:54,400
Speaker 1: But boy, I love some prudy pebbles.

901
00:46:54,680 --> 00:46:57,240
Speaker 2: Did you ever have that Etty cereal that I mentioned earlier?

902
00:46:57,960 --> 00:47:00,440
Speaker 1: I don't think I ever had that. I mean we

903
00:47:00,480 --> 00:47:02,840
Speaker 1: didn't good, we weren't. You know, we didn't get a

904
00:47:02,880 --> 00:47:03,640
Speaker 1: lot of that stuff.

905
00:47:03,760 --> 00:47:05,839
Speaker 2: If you could afford cap'n Crunch peanut butter, you could

906
00:47:05,880 --> 00:47:06,560
Speaker 2: afford Et.

907
00:47:07,680 --> 00:47:11,040
Speaker 1: Yeah, but Captain Crunched peanut butter was a rarity, and

908
00:47:11,400 --> 00:47:15,600
Speaker 1: oftentimes it was the the generic brands of all that stuff.

909
00:47:15,640 --> 00:47:18,000
Speaker 1: So instead of fruity petals, it was like fruit stones

910
00:47:18,080 --> 00:47:18,799
Speaker 1: or whatever.

911
00:47:19,120 --> 00:47:20,640
Speaker 2: Fruit tonsilstones.

912
00:47:20,840 --> 00:47:22,000
Speaker 1: Yeah, exactly gross.

913
00:47:22,360 --> 00:47:25,080
Speaker 2: Yeah. Yeah. As far as peanut butter cereals, go Et

914
00:47:25,320 --> 00:47:26,319
Speaker 2: was the best. I think.

915
00:47:26,440 --> 00:47:28,879
Speaker 1: Oh it was peanut butter, yes, And it was.

916
00:47:28,760 --> 00:47:30,759
Speaker 2: Not peanut butter and chocolate. It was just peanut butter

917
00:47:30,760 --> 00:47:33,760
Speaker 2: because remember Riese's pieces were ET's face. Oh of course candy.

918
00:47:34,120 --> 00:47:37,160
Speaker 2: And it had like a glossy coating to it too

919
00:47:37,200 --> 00:47:40,799
Speaker 2: that somehow maybe even more sweet peanut butter. It was

920
00:47:40,880 --> 00:47:41,440
Speaker 2: so good.

921
00:47:41,920 --> 00:47:45,160
Speaker 1: Was it uh ET's head or something?

922
00:47:46,040 --> 00:47:48,160
Speaker 2: No, I don't remember what it was, but it was

923
00:47:48,800 --> 00:47:51,760
Speaker 2: I don't I don't think it was. Were they and teas?

924
00:47:51,840 --> 00:47:52,439
Speaker 2: I'm not sure?

925
00:47:52,640 --> 00:47:55,000
Speaker 1: Just ask if it was eas and teas.

926
00:47:54,880 --> 00:47:56,520
Speaker 2: It may have been, but on the box it was

927
00:47:56,520 --> 00:47:58,759
Speaker 2: obviously just a big picture of et.

928
00:47:59,640 --> 00:48:02,280
Speaker 1: I bet you they could bring that back and people

929
00:48:02,320 --> 00:48:02,920
Speaker 1: would like it.

930
00:48:03,239 --> 00:48:04,960
Speaker 2: I would buy all of it.

931
00:48:05,560 --> 00:48:07,440
Speaker 1: I think it I'm looking now, Buddy, I think it's

932
00:48:07,480 --> 00:48:08,080
Speaker 1: eas and teas.

933
00:48:08,560 --> 00:48:11,920
Speaker 2: It's so good, Chuck. It was so good that. And

934
00:48:12,120 --> 00:48:15,080
Speaker 2: remember the lemon lime bubble Yum where it was like

935
00:48:15,120 --> 00:48:19,439
Speaker 2: a lemon center wrapped in lime outside. Yeah, those two

936
00:48:19,480 --> 00:48:22,640
Speaker 2: things are like. That was the pinnacle of my childhood

937
00:48:22,680 --> 00:48:24,080
Speaker 2: as far as eating stuff goes.

938
00:48:24,360 --> 00:48:26,719
Speaker 1: Yeah, I was a great Hubba Bubba guy generally. I

939
00:48:26,719 --> 00:48:29,239
Speaker 1: found that they had the best tensile strength for the

940
00:48:29,280 --> 00:48:32,160
Speaker 1: biggest bubbles, for sure, but I would also do Hubba

941
00:48:32,239 --> 00:48:35,040
Speaker 1: Bubba or Bubbleicious and bubble Yum too.

942
00:48:35,280 --> 00:48:39,800
Speaker 2: Yep. Yeah, bubble Yum probably had the least bubble blowing ability.

943
00:48:40,000 --> 00:48:42,439
Speaker 2: Hubba Bubba definitely had everybody else beat.

944
00:48:43,400 --> 00:48:43,880
Speaker 1: Yeah.

945
00:48:44,320 --> 00:48:47,759
Speaker 2: One last question. Did you have a license plate that

946
00:48:47,800 --> 00:48:50,000
Speaker 2: you got out of a honeycomb box that you put

947
00:48:50,080 --> 00:48:50,600
Speaker 2: on your bike?

948
00:48:50,880 --> 00:48:53,000
Speaker 1: Oh? You bet, your sweet Bippy, I get.

949
00:48:53,120 --> 00:48:56,200
Speaker 2: Me too, buddy. Yeah, I don't remember what it said,

950
00:48:56,200 --> 00:48:58,480
Speaker 2: but I'll bet it was bitchin and pro America.

951
00:48:58,800 --> 00:49:01,200
Speaker 1: Yeah, I didn't even like Honey Cereal, so that they

952
00:49:01,200 --> 00:49:03,000
Speaker 1: got you to buy stuff just because you wanted to

953
00:49:03,080 --> 00:49:03,600
Speaker 1: the prize.

954
00:49:03,760 --> 00:49:06,000
Speaker 2: That's awesome. And I'm sure you learned all about the

955
00:49:06,040 --> 00:49:09,840
Speaker 2: license plate being in the box of Honeycombs on Saturday

956
00:49:09,880 --> 00:49:10,759
Speaker 2: Morning cartoons.

957
00:49:10,920 --> 00:49:14,960
Speaker 1: Yeah, and man, the nostalgia's coming hard now. But if

958
00:49:15,000 --> 00:49:17,439
Speaker 1: you weren't sitting down for Saturday Morning cartoons, you would

959
00:49:17,440 --> 00:49:18,800
Speaker 1: just have your bowl in front of you. Of course,

960
00:49:19,000 --> 00:49:21,600
Speaker 1: if you're at the kitchen table eating cereal, what were

961
00:49:21,600 --> 00:49:22,200
Speaker 1: you doing.

962
00:49:23,120 --> 00:49:27,560
Speaker 2: Reading the back of the cereal box? You got it

963
00:49:27,680 --> 00:49:30,680
Speaker 2: so good, which is probably another ad for something else too.

964
00:49:30,840 --> 00:49:33,880
Speaker 1: Yeah, or like a puzzle or a word find or something.

965
00:49:34,080 --> 00:49:38,680
Speaker 2: Yeah, if you're lucky. Yeah, we should probably stop because

966
00:49:38,680 --> 00:49:40,160
Speaker 2: I'm getting dizzy about a faint.

967
00:49:40,880 --> 00:49:41,719
Speaker 1: I'm drooling now.

968
00:49:42,800 --> 00:49:45,400
Speaker 2: If you want to know more about Saturday Morning cartoons,

969
00:49:45,480 --> 00:49:48,200
Speaker 2: I have a great little piece of advice for you.

970
00:49:48,239 --> 00:49:52,760
Speaker 2: Some saintly humans have put entire three four hour blocks

971
00:49:53,000 --> 00:49:57,600
Speaker 2: Saturday Morning Cartoons, complete with ads, the original broadcasts on

972
00:49:57,719 --> 00:50:01,439
Speaker 2: YouTube and all sorts of other video play sights. And

973
00:50:01,719 --> 00:50:04,799
Speaker 2: if you want to just lose yourself, go watch some

974
00:50:04,840 --> 00:50:09,280
Speaker 2: of it. You will love it. Amazing, Chuck said, amazing,

975
00:50:09,320 --> 00:50:10,799
Speaker 2: which means it's time for listener mail.

976
00:50:12,960 --> 00:50:16,560
Speaker 1: I'm gonna call this gross's cockroach story. Ever. Hey, guys,

977
00:50:16,640 --> 00:50:18,160
Speaker 1: not to be a one upper, but I believe I

978
00:50:18,239 --> 00:50:19,839
Speaker 1: might have the worst cockroach story on Earth.

979
00:50:19,960 --> 00:50:20,320
Speaker 2: Yikes.

980
00:50:20,400 --> 00:50:22,680
Speaker 1: A few years ago, I would let my little three

981
00:50:22,719 --> 00:50:25,600
Speaker 1: legged best friend Trip. I guy, he's got a little

982
00:50:25,600 --> 00:50:28,040
Speaker 1: tripod dog. I love those mm hm out on the

983
00:50:28,040 --> 00:50:29,600
Speaker 1: front porch because he loves laying on the porch at

984
00:50:29,640 --> 00:50:31,600
Speaker 1: night to listen to the bugs. He's the best dog

985
00:50:31,640 --> 00:50:33,799
Speaker 1: one could dream for. But on this night, he let

986
00:50:33,840 --> 00:50:36,200
Speaker 1: me down for the first time ever for not protecting

987
00:50:36,239 --> 00:50:38,600
Speaker 1: me as I opened the door to let him out.

988
00:50:38,920 --> 00:50:40,799
Speaker 1: As I turned around to walk back inside, I felt

989
00:50:40,800 --> 00:50:43,640
Speaker 1: something hit my head and start crawling. Quickly ripped off

990
00:50:43,640 --> 00:50:45,240
Speaker 1: my hoodie and threw it to the ground. I searched

991
00:50:45,280 --> 00:50:47,759
Speaker 1: and search but ultimately couldn't find the culprit. After a

992
00:50:47,800 --> 00:50:49,640
Speaker 1: few minutes of searching, I decided to open the front

993
00:50:49,640 --> 00:50:51,759
Speaker 1: door to see if Trip wanted to come back in.

994
00:50:52,280 --> 00:50:54,040
Speaker 1: Right as I began to call out for him to

995
00:50:54,040 --> 00:50:56,520
Speaker 1: come inside, a roach the size of a Mulano cookie

996
00:50:57,120 --> 00:51:00,640
Speaker 1: buzzed around from inside the house and flew directly into

997
00:51:00,640 --> 00:51:05,600
Speaker 1: my mouth. Oh my goodness, yes, all the way into

998
00:51:05,640 --> 00:51:07,319
Speaker 1: my mouth. I quickly spit it out and tried my

999
00:51:07,360 --> 00:51:10,000
Speaker 1: best to smash this thing into oblivion. But Saliba only

1000
00:51:10,040 --> 00:51:11,800
Speaker 1: made him stronger, I guess, as he evaded me with

1001
00:51:11,880 --> 00:51:13,800
Speaker 1: ease and flew off into the warm summer night sky.

1002
00:51:14,400 --> 00:51:17,160
Speaker 1: I think about this far too often, and wouldn't doubt

1003
00:51:17,600 --> 00:51:20,520
Speaker 1: if it only added to my ongoing anxiety. He had

1004
00:51:20,520 --> 00:51:24,440
Speaker 1: mentioned at the beginning that we help with anxiety for

1005
00:51:24,560 --> 00:51:28,560
Speaker 1: Buck so and that his wife appreciates that. So part

1006
00:51:28,600 --> 00:51:30,799
Speaker 1: of the reason for Buck's anxiety might be recounting this

1007
00:51:30,920 --> 00:51:34,000
Speaker 1: roach story for real. Again, Thank you, guys for the

1008
00:51:34,120 --> 00:51:36,239
Speaker 1: years of joy, knowledge, and last, may your mouths be

1009
00:51:36,360 --> 00:51:40,960
Speaker 1: free of paraplanita Americana for forever and longer.

1010
00:51:41,880 --> 00:51:43,760
Speaker 2: Nice. Thanks Buck. That's a good email.

1011
00:51:44,080 --> 00:51:44,719
Speaker 1: Yeah, good writer.

1012
00:51:45,160 --> 00:51:47,319
Speaker 2: I can image, Yeah, I can imagine that there are

1013
00:51:47,320 --> 00:51:49,239
Speaker 2: some people out there listening that are like, what does

1014
00:51:49,239 --> 00:51:53,239
Speaker 2: he mean a flying cockroach? Yes, indeed there are flying cockroach. Yeah,

1015
00:51:53,280 --> 00:51:56,360
Speaker 2: cam palmetto bugs, and they're giant and they're flying, and

1016
00:51:56,440 --> 00:51:59,520
Speaker 2: their cockroaches and apparently if your Buck and you got

1017
00:51:59,520 --> 00:52:02,400
Speaker 2: your mouth though open, a milano sized cookie cockroach is

1018
00:52:02,440 --> 00:52:06,160
Speaker 2: going to find his way right into that gaping hole horrific.

1019
00:52:07,400 --> 00:52:09,200
Speaker 2: I think I already said thanks again, Buck, but that

1020
00:52:09,360 --> 00:52:11,360
Speaker 2: was such a good email it's worth saying again. So

1021
00:52:11,520 --> 00:52:13,600
Speaker 2: thanks again, Buck. And if you want to be like

1022
00:52:13,640 --> 00:52:15,560
Speaker 2: Buck and send us an email, send it off to

1023
00:52:15,600 --> 00:52:21,320
Speaker 2: stuff podcast at iHeartRadio dot com.

1024
00:52:21,440 --> 00:52:24,319
Speaker 1: Stuff you Should Know is a production of iHeartRadio. For

1025
00:52:24,400 --> 00:52:28,600
Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,

1026
00:52:28,719 --> 00:52:30,560
Speaker 1: or wherever you listen to your favorite shows.