WEBVTT - Advance Placement: WRITE A BOOK AND BUILD A PUBLISHING COMPANY FOR UNDER $500

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:00:11.920 --> 0:00:15.840
<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Welcome everybody to this tonight's masterclass, and today we will

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<v Speaker 3>be talking about how to set up your publishing company.

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<v Speaker 3>If you're an author, even if you're an existent author.

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<v Speaker 3>This is gonna be beneficial for you. And if you're

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<v Speaker 3>a new author, definitely everybody take notes because it's gonna

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<v Speaker 3>be really important that you set up your publishing company the.

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<v Speaker 4>Right way, all right.

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<v Speaker 3>For those who don't know me, my name is Ash

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<v Speaker 3>Cash Exantis. I am an author for over thirteen years.

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<v Speaker 3>I've written twelve books. Four of them have been best sellers.

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<v Speaker 3>I've sold over one hundred thousand books in my career.

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<v Speaker 3>All of them are self published. I published them myself,

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<v Speaker 3>and I also teach people how they can write and

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<v Speaker 3>publish their book to create a six or seven figure business.

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<v Speaker 3>I use books as a way to sell my other

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<v Speaker 3>you know program you know that that I offer, uh

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<v Speaker 3>And I've been able to create a multi million dollar

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<v Speaker 3>business just from books and my my expertise. I my

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<v Speaker 3>my background. I was a banker for about fifteen years,

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<v Speaker 3>and so I started out as a teller when I

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<v Speaker 3>was a teenager. So I know I look young, but

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<v Speaker 3>I'm still young. But I started out as a teller

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<v Speaker 3>when I was a teenager straight out of high school.

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<v Speaker 3>Did everything in banking from from teller is a personal banker,

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<v Speaker 3>a private banker, branch manager. I was one of the

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<v Speaker 3>youngest CEOs of a credit union, and then I transitioned

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<v Speaker 3>into financial education and that's what I do now.

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<v Speaker 4>I'm a financial educator at heart. Again.

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<v Speaker 3>I've written a lot of books. I've been featured in

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<v Speaker 3>a lot of media and so you name it. I've

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<v Speaker 3>been on everything from Forbes to uh NBC whatever I mean,

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<v Speaker 3>you name it, I've been on it. I host a

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<v Speaker 3>very popular podcast, uh on on the on the big

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<v Speaker 3>on the biggest network on the planet.

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<v Speaker 4>H E y L.

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<v Speaker 3>I have a have a show called Inside the Vault

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<v Speaker 3>with Ash Cash and you know we we we're you

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<v Speaker 3>know really uh I want to say, I don't know

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<v Speaker 3>what what you know what show we are, but you

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<v Speaker 3>know we we've we've been viewed over three million times.

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<v Speaker 3>We've had some big guests on there, and so you know,

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<v Speaker 3>we're up to seventy nine episodes and we we got

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<v Speaker 3>more coming. And so you know, that's that's a little

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<v Speaker 3>bit about myself. UH salute, salute Batsman Raino in the building.

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<v Speaker 3>He's one of my students in my six figure at

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<v Speaker 3>the Blueprint program. And so, you know, starting out one

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<v Speaker 3>of one of the reasons why self publishing your book

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<v Speaker 3>is one of the best things you could do. You know,

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<v Speaker 3>I'm not against the big publishers. I think you know, uh,

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<v Speaker 3>the big publishers have their own benefits. They're like pros

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<v Speaker 3>and cons. There's pros and cons to everything, right, there's

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<v Speaker 3>always two sides of a coin. For me self, publishing

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<v Speaker 3>has helped me tremendously because of the speed in which

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<v Speaker 3>you can release a book. You know, I've helped students

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<v Speaker 3>write and publish a book, and you know, thirty days

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<v Speaker 3>has been the shortest amount of time we've been able

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<v Speaker 3>to do it. So usually between thirty to ninety days,

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<v Speaker 3>you can probably do it faster. But I'm not a

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<v Speaker 3>proponent of trying to do stuff fast only because books

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<v Speaker 3>lift forever. Right when you think about you know, if

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<v Speaker 3>you go if you go to Amazon right now and

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<v Speaker 3>look up things and grow rich, that book is right

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<v Speaker 3>now a number one bestseller.

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<v Speaker 4>And that book was written eighty four years ago. Right.

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<v Speaker 3>You know, my book My Right Money Right Timos of

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<v Speaker 3>Financial Freedom, I wrote that in two thousand and nine.

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<v Speaker 3>The book still sells to this day, and you know,

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<v Speaker 3>and I still get like you. If you look up

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<v Speaker 3>the book, you'll see a lot of a lot of

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<v Speaker 3>five star reviews. That's because you know, I don't think

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<v Speaker 3>you should rush your book because you know, again your

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<v Speaker 3>books should live forever. And so I would say between

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<v Speaker 3>thirty and the reason I'm saying that I've seen people

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<v Speaker 3>say write your book in seven days, writing in ten days, No,

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<v Speaker 3>not to them, but again I think thirty days is

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<v Speaker 3>a good amount of time to be able to get

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<v Speaker 3>your book done in the right in the right way,

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<v Speaker 3>and in ninety days is a you know, between thirty

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<v Speaker 3>and ninety days is a good time. And so you know,

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<v Speaker 3>one of the reason is again that I you know,

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<v Speaker 3>you know that I like self publishing is because of

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<v Speaker 3>the time. When you think about the traditional publishing way,

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<v Speaker 3>you actually can't publish a book traditionally by going to

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<v Speaker 3>a publisher. They have to find you right, So that's

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<v Speaker 3>first and foremost. As matter of fact, you have to

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<v Speaker 3>find a little erness.

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<v Speaker 4>What's up.

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<v Speaker 5>You ever walk into a small business and everything just

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<v Speaker 5>works like the checkout is fast, or seats are digital,

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<v Speaker 5>tipping is a breeze and you're out the door before

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<v Speaker 5>the line even builds. Odds are they're using Square? We

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<v Speaker 5>love supporting businesses that run on Square because it just

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<v Speaker 5>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 5>at a pop up market, or even one of our

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<v Speaker 5>merch partners. Square makes it easy for them to take payments,

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<v Speaker 5>manage inventory, and run their business with confidence, all from

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<v Speaker 5>one simple system. If you're a business owner or even

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<v Speaker 5>just thinking about launching something soon, Square is hands down

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<v Speaker 5>one of the best tools out there to help you start,

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<v Speaker 5>run and grow. It's not just about payments, it's about

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<v Speaker 5>giving you time back so you can focus on what

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<v Speaker 5>matters most ready. To see how Square can transform your business,

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<v Speaker 5>visit Square dot com backslash go backslash eyl to learn

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<v Speaker 5>more that Square dot com backslash, go backslash eyl. Don't wait,

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<v Speaker 5>don't hesitate. Let's Square handle the back end so you

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<v Speaker 5>can keep pushing your vision forward. This episode is brought

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<v Speaker 5>to you by P and C Bank. A lot of

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<v Speaker 5>people think podcasts about work are boring, and sure, they

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<v Speaker 5>definitely can be, but understanding of profess sational routine shows

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<v Speaker 5>National Association Member FDIC.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security under President Trump attempted the illegal

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<v Speaker 1>border crossings are at the lowest levels ever recorded, and

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<v Speaker 1>over one hundred thousand illegal aliens have been arrested. If

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<v Speaker 1>you were here illegally, your next you will be fine

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<v Speaker 1>nearly one thousand dollars a day, imprisoned and deported, you

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<v Speaker 1>will never return. But if you register using our CBP

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<v Speaker 1>home app and leave now, you could be allowed to

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<v Speaker 1>return legally. Do what's right. Leave now under President Trump

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<v Speaker 1>America's laws border and families will.

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<v Speaker 2>Be protected sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Through every agent, and that literary agent will then shop

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<v Speaker 3>your book around to a publisher. There's only five major

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<v Speaker 3>publishers out right now. In fact, there's two publishers that

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<v Speaker 3>are trying to merge, and if I know, the Department

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<v Speaker 3>of Justice trying to block them for merging, that's a

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<v Speaker 3>Penguin and Simon and Schuster. If they wind up merging,

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<v Speaker 3>then they will consolidate the industry and make four main publishers.

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<v Speaker 4>Right.

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<v Speaker 3>There might be subsidiaries to them, but there's four main publishers.

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<v Speaker 3>And so what happens is that every major book you know,

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<v Speaker 3>any you know, artists or celebrity or whoever, if they

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<v Speaker 3>want to put out a book, most of them are

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<v Speaker 3>going to go through the major publisher. And so if

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<v Speaker 3>you're trying to get your book published through that right

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<v Speaker 3>as well, you're you're sort of like competing against those publishers.

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<v Speaker 3>When you self publish a book, you're you know, you're

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<v Speaker 3>going to be able to control everything, right, You're you

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<v Speaker 3>know you're going to be able to control when the

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<v Speaker 3>book comes out, how the book looks. You could you

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<v Speaker 3>could use different marketing tips to kind of get the

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<v Speaker 3>book out there. One of the things that has has

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<v Speaker 3>worked for me and the reason I'm able to sell

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<v Speaker 3>so many books, is because.

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<v Speaker 4>You know the way I position my books.

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<v Speaker 3>I never, even though I self published my books, meaning

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<v Speaker 3>that I am the sole publisher of the books I released,

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<v Speaker 3>I still though I still have a publishing company that

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<v Speaker 3>publishes the book. So I'll jump right in right number one.

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<v Speaker 3>When you are setting up your publishing company, never set

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<v Speaker 3>up your publishing company to be associated with who you are, right, So, meaning, uh,

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<v Speaker 3>you know, my name is Ashcash. I have a you know,

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<v Speaker 3>a company called mind Right Money Management. I could have

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<v Speaker 3>easily published my book under ash Cash Books, right, or

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<v Speaker 3>I could publish my books.

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<v Speaker 4>Under mind Rights, you know, mind Right Books or whatever.

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<v Speaker 4>You know. I decided, if that's out the antonio, you

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<v Speaker 4>know what I mean?

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<v Speaker 3>If you know, you know, I decided to create a

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<v Speaker 3>publishing company called One Brick Publishing, right. And the reason

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<v Speaker 3>why I decided to call it One Brick Publishing it

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<v Speaker 3>was actually a Will Smith story.

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<v Speaker 4>Uh, when he was.

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<v Speaker 3>Talking about his dad and how him and his brother

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<v Speaker 3>broke down a wall and his dad, you know, told

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<v Speaker 3>him to rebuild the wall. Uh and and and you know,

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<v Speaker 3>he was that he couldn't rebuild the wall. So they said,

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<v Speaker 3>you know, make sure you build it one brick at

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<v Speaker 3>a time. So I said, you know what, my goal,

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<v Speaker 3>I still have this goal. My goal is to sell

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<v Speaker 3>two million books. And I said, if I'm gonna sell

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<v Speaker 3>two million books, I'm gonna do that one brick at

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<v Speaker 3>a time, right, one book at a time. And so

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<v Speaker 3>that's why I named it One Brick Publishing. But I

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<v Speaker 3>also wanted it to be something that is different from me, right,

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<v Speaker 3>So one Brick has no real association with ash Cash

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<v Speaker 3>or the brand, and so I wanted to be something

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<v Speaker 3>something separate, right, you know, because at the you know,

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<v Speaker 3>at the at the end of the day, when people

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<v Speaker 3>are you know, reading press releases. Press releases have gotten

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<v Speaker 3>me a lot of media attention. When someone's reading a

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<v Speaker 3>press release, it just sounds better if the book seems

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<v Speaker 3>like it's not being published by that person, right. And

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<v Speaker 3>so now if I put a press release out and

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<v Speaker 3>it says one Brick Publishing presents, you know, so like

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<v Speaker 3>my latest book is called from the Block to the Bank, right,

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<v Speaker 3>how to make the most of your circumstances to maximize

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<v Speaker 3>your full potential.

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<v Speaker 4>And so if I, if I do it a.

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<v Speaker 3>Press release and that press release says, you know, ask

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<v Speaker 3>cash published, you know, ass cash books presents from the

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<v Speaker 3>block to the bank. By ass cash, it's already given

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<v Speaker 3>it up. That then I'm I'm a self you know,

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<v Speaker 3>self published person. But if but if I put out

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<v Speaker 3>a press release and it says one brick publishing presents

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<v Speaker 3>from the block to the bank, you know how to

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<v Speaker 3>make the most of your circumstance to maximize your full

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<v Speaker 3>potential by ass cash, Now the media is gonna think

0:12:32.679 --> 0:12:36.480
<v Speaker 3>that it's it's it's published by a major publisher, and

0:12:36.520 --> 0:12:39.520
<v Speaker 3>they'll be more willing to give me life, right and

0:12:39.520 --> 0:12:42.160
<v Speaker 3>that and and that's because, uh, there's a lot of

0:12:42.200 --> 0:12:45.960
<v Speaker 3>people who self published books and they have no reason.

0:12:46.080 --> 0:12:48.679
<v Speaker 3>They have no they should not be publishing books, right,

0:12:48.679 --> 0:12:50.280
<v Speaker 3>And what I mean by that everybody has the right

0:12:50.320 --> 0:12:50.679
<v Speaker 3>to do it.

0:12:50.920 --> 0:12:52.840
<v Speaker 4>But there's some some bad actors.

0:12:52.920 --> 0:12:57.839
<v Speaker 3>Let's say, who are you know, you know, giving the uh,

0:12:58.480 --> 0:13:01.160
<v Speaker 3>the publishing world of bad name because anybody could publish

0:13:01.160 --> 0:13:03.400
<v Speaker 3>a book, so there's no checks in balances. And so

0:13:03.760 --> 0:13:07.280
<v Speaker 3>by you finding number one a unique name, right, you

0:13:07.440 --> 0:13:10.559
<v Speaker 3>finding a unique name for your publishing company that's different

0:13:10.600 --> 0:13:13.600
<v Speaker 3>from what you offer is a first step.

0:13:13.800 --> 0:13:17.480
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:13:17.480 --> 0:13:21.280
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:13:21.520 --> 0:13:25.680
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:13:25.760 --> 0:13:29.640
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:13:29.720 --> 0:13:33.440
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:13:33.520 --> 0:13:37.120
<v Speaker 1>Donald J. Trump's leadership. I'm Christy Noman, the United States

0:13:37.120 --> 0:13:41.920
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:13:41.960 --> 0:13:45.520
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:13:45.559 --> 0:13:48.800
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:13:48.840 --> 0:13:52.720
<v Speaker 1>are here illegally, your next you will be fined nearly

0:13:52.800 --> 0:13:56.800
<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:13:56.840 --> 0:14:00.240
<v Speaker 1>never return. But if you register using our cb PEE

0:14:00.280 --> 0:14:03.000
<v Speaker 1>home app and leave now, you could be allowed to

0:14:03.080 --> 0:14:07.880
<v Speaker 1>return legally. Do what's right, leave now. Under President Trump

0:14:08.040 --> 0:14:11.640
<v Speaker 1>America's laws, border and families will be protected.

0:14:11.720 --> 0:14:13.880
<v Speaker 2>Sponsored by the United States Department of Homeland Security,