WEBVTT - Ep 313: Meet The Moment 0:00:06.760 --> 0:00:14.120 Hey, hey, Hey, we're back. We're on ambition. 0:00:15.520 --> 0:00:20.319 Hey, mandral Hey remember last week when I said that 0:00:20.360 --> 0:00:23.120 I had an immaculate immune system and that I definitely 0:00:23.160 --> 0:00:24.239 wasn't going to give COVID. 0:00:25.920 --> 0:00:26.480 It was funny. 0:00:26.560 --> 0:00:28.480 During the course of that episode, I felt my lymph 0:00:28.560 --> 0:00:32.519 node swelling, and by the time that afternoon came Homegirl 0:00:32.680 --> 0:00:35.960 was positive. So but at this point it's been a week. 0:00:36.040 --> 0:00:38.040 I am on the other side of the COVID cave. 0:00:38.200 --> 0:00:38.520 Y'all. 0:00:39.360 --> 0:00:42.400 Yes, good, But thank y'all for all of your kind 0:00:42.479 --> 0:00:45.960 words and shout out two daycares who still make the 0:00:46.000 --> 0:00:50.279 baby stay home for ten days and even if you're 0:00:50.360 --> 0:00:52.880 sick too, there's no there's no sick notes for parents. 0:00:53.000 --> 0:00:54.600 They don't give you emergency daycare. 0:00:55.320 --> 0:00:55.560 Nope. 0:00:55.800 --> 0:00:57.640 But Homeboy is going back tomorrow. 0:00:57.320 --> 0:00:58.160 And I cannot wait. 0:00:58.880 --> 0:01:02.320 They had Home Life if I needed a reminder, the 0:01:02.360 --> 0:01:04.720 stay at home mom life is just not meant. It's 0:01:04.880 --> 0:01:08.360 not my calling, it's not what the Lord has intended 0:01:08.400 --> 0:01:10.520 for me. That's true. 0:01:10.560 --> 0:01:12.920 Well, you look great despite the COVID. 0:01:13.920 --> 0:01:14.400 Thanks. 0:01:14.680 --> 0:01:16.880 Yeah, it also feels like I've got major deja vu 0:01:16.920 --> 0:01:19.240 because I don't know deja vu. For the third time, 0:01:19.240 --> 0:01:20.720 it feels like this is what our third or fourth 0:01:20.760 --> 0:01:24.280 recession in the past ten twelve years of us Well, 0:01:24.480 --> 0:01:26.080 I feel like in our show, we've had a couple 0:01:26.160 --> 0:01:26.800 of recessions. 0:01:27.000 --> 0:01:28.959 Yeah, oh yeah, Oh no, I didn't. 0:01:29.120 --> 0:01:30.959 We're podcasters, we better it. 0:01:31.400 --> 0:01:33.680 I was just talking to one of our producers, Dais 0:01:33.680 --> 0:01:35.760 about that. They're like, why does everybody walk run around 0:01:35.840 --> 0:01:37.640 like when the chicken with their head cut off? Like, 0:01:38.240 --> 0:01:40.400 didn't we just go this literally like a year or 0:01:40.440 --> 0:01:42.600 so ago, like the fire drill. We've had this fire 0:01:42.680 --> 0:01:45.440 drill before, like go to the exits, y'all. 0:01:46.400 --> 0:01:48.200 I guess this time people are just like, wait, but 0:01:48.200 --> 0:01:50.480 there's not a pandemic to blame, so what could it be? 0:01:50.560 --> 0:01:52.680 And it's even like a little bit scarier, I guess, 0:01:53.520 --> 0:01:56.520 And it may not feel as if you're in Like 0:01:56.560 --> 0:01:58.720 in the pandemic, it was like no one's fault. It's 0:01:58.760 --> 0:02:02.240 just this virus and you know, it's out of control. 0:02:02.280 --> 0:02:03.960 And businesses, of course, they have to change. 0:02:04.360 --> 0:02:04.600 Now. 0:02:04.640 --> 0:02:07.160 It's like we're reaping what our businesses are reaping what 0:02:07.160 --> 0:02:10.320 they've sewed, and the they're just you know, making changes 0:02:10.440 --> 0:02:12.680 and cutting costs in the wake of the pandemic. There's 0:02:12.760 --> 0:02:18.519 the economy has been through it. She's tired, she's she's 0:02:18.680 --> 0:02:21.960 creaking and cranking, and also she's been yanked and stretched 0:02:22.000 --> 0:02:24.160 and that all these different directions, the FED going that 0:02:24.200 --> 0:02:25.799 way you know, one minute. 0:02:25.560 --> 0:02:26.600 And this way. 0:02:27.639 --> 0:02:32.079 Yeah, and you know they are elected officials and the policymakers, 0:02:32.120 --> 0:02:34.480 and you know they are doing what they can to 0:02:34.560 --> 0:02:38.320 manipulate things positively, but there are repercussions, you know. I 0:02:38.320 --> 0:02:41.560 think it's if I could go back, I feel like 0:02:41.639 --> 0:02:44.480 my econ teacher who was so happy to almost give 0:02:44.480 --> 0:02:46.160 me a CE in that class. But I bet he 0:02:46.280 --> 0:02:48.359 and his Hawaiian shirt would be so excited for what's 0:02:48.360 --> 0:02:51.840 happening because it is just like a little fun economic 0:02:51.919 --> 0:02:54.919 experiment with you know, livelihoods at stake, and I don't 0:02:54.919 --> 0:02:58.240 want to diminish that at all. But let's see what 0:02:58.280 --> 0:03:00.560 happens when you give people a bunch of stimulus. And 0:03:00.639 --> 0:03:03.080 let's see what happens when Russia goes to war with 0:03:03.240 --> 0:03:06.960 Ukraine and the oil supplies are you know, are are 0:03:07.040 --> 0:03:10.400 suddenly shortened, and then gas prices get enormously high, and 0:03:10.440 --> 0:03:11.880 inflation like an. 0:03:11.680 --> 0:03:15.520 Industry to raise, and the housing market gets crazy, and 0:03:15.800 --> 0:03:18.400 you know, so there's this interesting article that I read 0:03:18.440 --> 0:03:20.520 the other day. We were chatting about it prior because 0:03:20.520 --> 0:03:23.960 me and Mayday our friends in real life. But I 0:03:24.000 --> 0:03:26.080 was like, Manda, did you see this thing about Amazon? 0:03:26.320 --> 0:03:29.440 They had this internal memo that was the leaked I 0:03:29.440 --> 0:03:33.160 saw this unfortune and the New York Post and that 0:03:33.639 --> 0:03:36.160 Amazon could run out of people to hire in the 0:03:36.240 --> 0:03:39.080 US by twenty twenty four. That's what this like this 0:03:39.800 --> 0:03:43.280 memo said. So not everywhere, but so what happens is 0:03:43.400 --> 0:03:45.560 that Amazon, when they enter and they build like a 0:03:45.600 --> 0:03:50.520 warehouse in particular areas, they do some recon you know, 0:03:50.560 --> 0:03:53.040 they go into the area, they see how many people 0:03:53.120 --> 0:03:55.840 live here, un totalalty, they see, you know, they look 0:03:55.880 --> 0:03:59.840 at like level of education, they look at household income, 0:04:00.120 --> 0:04:03.120 they look at all of these demographic components, and then 0:04:03.160 --> 0:04:05.920 they from that they say, okay, of the I'm just 0:04:05.920 --> 0:04:07.840 making of a number one million people that live in 0:04:07.880 --> 0:04:11.240 this area, there's about one hundred thousand people that could 0:04:11.240 --> 0:04:14.280 potentially work for Amazon. And that's how they decide, yes, 0:04:14.320 --> 0:04:16.640 we can build a warehouse here because you know, we 0:04:16.680 --> 0:04:19.440 have we have the ability to hire enough people to 0:04:19.480 --> 0:04:24.839 sustain the warehouse. Well, because of the old pany, you know, 0:04:24.880 --> 0:04:27.600 Amazon has grown tremendously and literally you can order something 0:04:27.600 --> 0:04:30.200 now and get it today. So Amazon has like really 0:04:30.240 --> 0:04:32.760 experienced rocket ship growth. That is a pun because you know, 0:04:32.800 --> 0:04:34.320 they went to the moon or no, they went to 0:04:34.320 --> 0:04:36.440 the moon to Mars. Either way that went outside space. 0:04:36.480 --> 0:04:37.480 Wait, no, it was both of them. 0:04:37.960 --> 0:04:39.360 M it was both. 0:04:39.440 --> 0:04:40.159 Yeah, it was Bezos. 0:04:40.160 --> 0:04:45.240 You right, you're right, You're right, soire. 0:04:45.040 --> 0:04:47.080 So because of like this, like you know, I mean, 0:04:47.120 --> 0:04:48.880 of course Amazon was already growing, but I mean, I 0:04:48.880 --> 0:04:51.839 think the pandemic just put it into overdrive. That even 0:04:51.880 --> 0:04:54.239 though they've done the math for some of these areas 0:04:54.320 --> 0:04:57.480 that they are literally running out of people to hire, 0:04:57.680 --> 0:05:00.120 they suspect that they'll by twenty twenty fourth that be 0:05:00.200 --> 0:05:02.840 the case, which is only you know, like less than 0:05:02.839 --> 0:05:06.520 two years away. So I just thought that was so fascinating. 0:05:06.680 --> 0:05:09.560 So they're doing everything from giving people upwards of like 0:05:09.560 --> 0:05:12.920 three thousand dollars signing bonuses, giving people twenty two dollars 0:05:12.960 --> 0:05:15.919 an hour. They're even rehiring sometimes people that they let go. 0:05:16.040 --> 0:05:19.520 Before I saw I saw this in like a I 0:05:19.560 --> 0:05:21.560 was on one of these like a like a like 0:05:21.600 --> 0:05:23.760 a Reddit or whatever, one of these community forms where 0:05:23.800 --> 0:05:26.320 an Amazon manager was like I've been a manager for 0:05:26.360 --> 0:05:29.000 a number of years. They are before things they used 0:05:29.000 --> 0:05:31.640 to tell us to be strict about. They're like basically 0:05:31.680 --> 0:05:34.640 like don't worry about it, you know, and literally bringing 0:05:34.640 --> 0:05:36.600 back people like I said that they let go of before. 0:05:36.800 --> 0:05:39.640 It's just really fascinating, like warehouse roles, Like what types 0:05:39.680 --> 0:05:43.200 of jobs are they? They're mostly wear copper Amazon right. 0:05:43.120 --> 0:05:44.960 No, it's not corporate Amazon so much. I think it's 0:05:44.960 --> 0:05:51.760 really warehouse position. So like pickers, I think, you know, drivers, yeah, yeah. 0:05:51.960 --> 0:05:54.400 So for example, lets me think about all the unions 0:05:54.440 --> 0:05:57.640 that have been like union, right, and how Amazon's trying 0:05:57.640 --> 0:06:00.600 to squash all these unions that are trying to form, 0:06:00.640 --> 0:06:03.120 like in New York and other other states are trying 0:06:03.160 --> 0:06:06.359 to form unions now. And if you know, and I 0:06:06.360 --> 0:06:08.640 think this is also a really good case of it 0:06:08.640 --> 0:06:11.120 may seem and the headlines would make you feel like 0:06:11.240 --> 0:06:14.119 every place is laying off and every place is having 0:06:14.920 --> 0:06:18.160 you know, hiring freezes and all of that. But where 0:06:18.200 --> 0:06:22.000 there is demand and short supply, like I think you 0:06:22.080 --> 0:06:25.400 will still continue seeing great job growth and not just 0:06:25.520 --> 0:06:28.400 job growth, but like in cases where there's not enough labor, 0:06:28.960 --> 0:06:33.680 increase wages, the question is do people want those jobs? 0:06:34.040 --> 0:06:36.640 You know? I just wonder how much of it is 0:06:36.680 --> 0:06:42.839 like Amazon, you know, not people not necessarily being physically there, 0:06:43.440 --> 0:06:45.800 or enough people being there, but just not wanting to 0:06:45.839 --> 0:06:48.119 work for the big you know, the big box, mega 0:06:48.160 --> 0:06:52.200 retailer Amazon, who used to be like this disruptor, hipster disruptor, 0:06:52.800 --> 0:06:55.120 and it's not like the big corporate bad guy and 0:06:55.240 --> 0:06:58.320 apparently not the best place to work according. 0:06:57.920 --> 0:07:01.640 To Well and which is kind of crazy. I'm like, 0:07:01.720 --> 0:07:03.840 look out, look out, the worm has turned. I don't 0:07:03.839 --> 0:07:06.800 even know if that's the right the word. Okay, I 0:07:06.839 --> 0:07:08.320 don't know. I feel like there's like the phrase that 0:07:08.400 --> 0:07:10.280 says the worm has turned. But I'm like, I'm so 0:07:10.360 --> 0:07:12.280 much like my dad. He never gets those phrases right. 0:07:12.600 --> 0:07:14.200 I'm like that, that's not how you say that. He 0:07:14.320 --> 0:07:17.640 was like yeah, yah, yeah, yeah, so so so. Jeff 0:07:17.680 --> 0:07:20.720 Bezos was once quoted I'm saying that that Amazon was 0:07:20.760 --> 0:07:25.960 willing to tolerate higher turnovers at its facilities because they 0:07:25.960 --> 0:07:28.200 fear that employees who are with the company for too 0:07:28.280 --> 0:07:31.200 long would grow complacent. So he basically was like, let them, 0:07:31.400 --> 0:07:34.520 let them most fight. And now he's like, wait, we 0:07:34.560 --> 0:07:37.240 want them back, you know, thinking like it's it's good, 0:07:37.280 --> 0:07:39.040 like you know, that's why, you know, like they weren't 0:07:39.080 --> 0:07:40.920 so worried about like no, and people are mad because 0:07:40.920 --> 0:07:42.360 we don't want to do a union. Oh well they 0:07:42.360 --> 0:07:45.840 can leave, and now it's like we we need you, 0:07:46.880 --> 0:07:48.520 and so like, how can we tie this back though 0:07:48.520 --> 0:07:50.960 into like people who are like OURBA listeners, who actually 0:07:51.000 --> 0:07:53.880 have businesses, Like, what are some lessons here that folks 0:07:53.920 --> 0:07:54.600 can learn? 0:07:55.240 --> 0:07:59.160 I mean, I think, first and foremost, it's I think, when, 0:07:59.320 --> 0:08:02.960 when you get down to it, if these economic pressures 0:08:02.960 --> 0:08:05.320 are impacting your business. So if you're, for example, if 0:08:05.360 --> 0:08:07.920 you own a construction company, you've been hurting and struggling 0:08:07.960 --> 0:08:11.120 for years now because you know, talk about the lack 0:08:11.160 --> 0:08:13.960 of building homes and how there was it was impossible. 0:08:14.000 --> 0:08:15.880 When we got our deck built last summer, it took 0:08:15.880 --> 0:08:18.920 forever for the parts to get shipped over. And I 0:08:18.960 --> 0:08:22.680 feel like if you're a business owner, being understanding what 0:08:22.760 --> 0:08:24.920 economic factors are at play right now and what is 0:08:25.000 --> 0:08:28.240 driving you know, changes in different industries and how that 0:08:28.280 --> 0:08:30.720 could be impacting your business, and what pivot do you 0:08:30.760 --> 0:08:32.760 need to make to your business models that you can 0:08:32.760 --> 0:08:35.719 make up for it now. Retail, I know there's a 0:08:35.760 --> 0:08:37.720 lot of talk about tech layoffs and we have seen 0:08:38.080 --> 0:08:41.520 massive layoffs at several tech companies. One of my favorite 0:08:41.559 --> 0:08:43.600 sites that I've used to track layoffs is called at 0:08:43.679 --> 0:08:47.760 layoffs dot fyi, and it mostly tracks layoffs at tech startups, 0:08:47.760 --> 0:08:50.080 and it's anyway, it's a great little source there. So 0:08:50.120 --> 0:08:51.760 we have seen a lot of tech layoffs. It's true. 0:08:51.920 --> 0:08:53.760 Some of the biggest ones even on here are in 0:08:53.760 --> 0:08:57.559 the retail sector. And when you think about why, you know, 0:08:57.679 --> 0:09:00.880 people were getting stimulus checks for a why and they 0:09:00.880 --> 0:09:03.640 were highly popular and I know a lot of families 0:09:03.679 --> 0:09:06.360 needed them and with that extra cash they were using it. 0:09:06.640 --> 0:09:07.720 You know that I think there was a lot of 0:09:07.760 --> 0:09:10.120 saving that first year of the pandemic. And it's twenty 0:09:10.200 --> 0:09:12.640 twenty one, it was like, oh, okay, things are pretty good, 0:09:12.679 --> 0:09:14.720 so we're gonnactually start spending this stimmy money. We've been 0:09:14.720 --> 0:09:19.160 hoarding all that spending, you know, increased demand on retailers 0:09:19.200 --> 0:09:21.200 all of that, But then there's a shortage of just supply, 0:09:21.960 --> 0:09:24.480 you know, because there's just all these like shortages and 0:09:24.559 --> 0:09:27.840 like what do you call it, supply chain issues because 0:09:27.880 --> 0:09:31.280 of the pandemic. So retailers have been hit really hard. 0:09:31.440 --> 0:09:34.520 And now that you know, retailers are having to like, 0:09:34.520 --> 0:09:38.080 we've seen even big box stores like Target announcing sales 0:09:38.080 --> 0:09:40.319 because they're like, we got all this stuff and people 0:09:40.360 --> 0:09:43.040 are not spending as much and they're not coming here 0:09:43.040 --> 0:09:45.680 to shop anymore, so we need to now decrease. So 0:09:45.720 --> 0:09:48.600 if you have like a retail product specific kind of business, 0:09:49.040 --> 0:09:52.160 I feel like the takeaway is okay. So what other 0:09:52.480 --> 0:09:55.480 lines of business or streams of business income revenue can 0:09:55.520 --> 0:09:59.920 I generate to be well diversified so that I can 0:10:00.120 --> 0:10:04.280 be more resilient in the face of these these economic pressures. 0:10:04.880 --> 0:10:06.480 I still be a Target, don't target, don't worry. 0:10:06.520 --> 0:10:07.080 I still be there. 0:10:07.600 --> 0:10:10.200 But I was also thinking too, because you know how 0:10:10.200 --> 0:10:12.480 I always tease you when you know you're like, where 0:10:12.480 --> 0:10:14.960 are my millions? I'm like, Mandy, you are literally one 0:10:15.040 --> 0:10:21.960 year in two days in just like you know. So 0:10:22.200 --> 0:10:24.320 I think this is also to me. It's a really 0:10:24.320 --> 0:10:26.839 good lesson for business owners who are running that rocket 0:10:26.840 --> 0:10:31.160 ship growth that sometimes growth can almost be a detriment 0:10:31.600 --> 0:10:33.960 if done in such a way that you can't manage 0:10:34.240 --> 0:10:38.000 what the growth requires, because because all growth requires some 0:10:38.040 --> 0:10:40.640 sort of foundation to keep it and maintain it. And 0:10:40.679 --> 0:10:43.559 so Amazon, despite how big and how amazing it is, 0:10:44.000 --> 0:10:47.920 you know that you know it's growth, it's almost hindering 0:10:47.960 --> 0:10:50.000 it because unless they you know, they have for some 0:10:50.040 --> 0:10:53.560 places like I saw it's like in California, Arizona. Those 0:10:53.600 --> 0:10:55.920 are some of the major places where they have huge 0:10:55.920 --> 0:11:00.280 warehouses that you know that growth could potentially put it, 0:11:00.360 --> 0:11:03.120 you know, in a really bad spot. We know that 0:11:03.160 --> 0:11:07.280 Amazon the stock just split twenty to one, and I'm 0:11:07.320 --> 0:11:11.760 wondering if this, you know, this article or this revelation 0:11:11.960 --> 0:11:15.720 about them not being able to find as many employees 0:11:15.760 --> 0:11:20.000 as they need and maintain them, that might affect the stocks. 0:11:20.040 --> 0:11:22.800 I just checked ahead of time, so I checked on 0:11:22.880 --> 0:11:25.400 a Robin Hood. Right now, Amazon is one oh eight 0:11:25.520 --> 0:11:27.120 trading at one o eight, so it's up a little. 0:11:27.559 --> 0:11:29.760 At its lowest, it was like one oh one. Of course, 0:11:29.800 --> 0:11:31.439 because I don't listen to my own advice, I bought 0:11:31.440 --> 0:11:33.080 it when it was one twenty, even though I'm like, No, 0:11:33.160 --> 0:11:35.640 one twenty four, even though I'm like Tiffany, do not 0:11:35.720 --> 0:11:38.200 buy when the stock splits, Do not buy right away, 0:11:38.200 --> 0:11:39.960 do not by write it says that. My brain says that, 0:11:40.000 --> 0:11:42.160 and my hands are like, girl, I can't. I gotta 0:11:42.160 --> 0:11:45.720 get in. So I've lost four hundred something dollars. That's fine, 0:11:45.720 --> 0:11:50.360 it's fine, But I just think that one of the 0:11:50.440 --> 0:11:54.120 lessons learned is that it's not just enough to grow. 0:11:54.360 --> 0:11:57.680 You have to create a foundation to support that growth 0:11:57.840 --> 0:12:00.160 or else that growth will actually sink you. So for 0:12:00.160 --> 0:12:02.679 those of y'all with small businesses of your own, you know, 0:12:02.960 --> 0:12:05.600 considering that like all growth and good growth, you know, 0:12:05.720 --> 0:12:07.440 making sure that you're growing in a way that you 0:12:07.480 --> 0:12:09.000 can actually sustain and maintain. 0:12:09.480 --> 0:12:11.719 I mean, I can tell you from the types of 0:12:11.800 --> 0:12:14.920 questions we've gotten on BAQ and A, from our listeners 0:12:14.960 --> 0:12:17.320 on ig and even just like people hitting me up 0:12:17.320 --> 0:12:19.840 in my email because I still do my weekly newsletter 0:12:19.840 --> 0:12:23.679 made Money all career tips, and people are worried like 0:12:23.800 --> 0:12:25.480 what does this mean for my career? What does it 0:12:25.520 --> 0:12:27.960 mean for my job? And so like flipping it. On 0:12:28.000 --> 0:12:29.959 the other side of businesses that are having to make 0:12:30.000 --> 0:12:32.400 these pivots because of what's happening in the economy, there 0:12:32.400 --> 0:12:35.600 are human beings, Like there's people who the reality is, 0:12:36.080 --> 0:12:40.120 you know, when recessions happen, people lose jobs, even people 0:12:40.120 --> 0:12:42.640 at these companies like Tessel's probably gonna be laying off 0:12:42.640 --> 0:12:45.680 a lot of people, these big, big companies, And I 0:12:45.720 --> 0:12:48.760 always go back to what I have said so long, 0:12:48.840 --> 0:12:52.720 which is, no job is stable, no job is secure. 0:12:53.320 --> 0:12:55.520 We have to stop thinking of ourselves. We have stopped 0:12:55.520 --> 0:12:58.080 thinking of our jobs as being stable and secure in 0:12:58.120 --> 0:13:02.080 ourselves as being our own career stability. Like, what is 0:13:02.120 --> 0:13:06.400 it about you that creates a resilient professional? What is 0:13:06.400 --> 0:13:09.040 it about you that will make it possible for you 0:13:09.120 --> 0:13:11.800 to bounce back and pivot and move and you know, 0:13:12.320 --> 0:13:15.800 jump and jive when you need to be flexible when 0:13:15.800 --> 0:13:18.679 things happen in the economy. Is your skill set that 0:13:18.720 --> 0:13:22.240 you have today things that employers are going to want tomorrow. 0:13:22.880 --> 0:13:25.840 That's like probably one of the biggest driving factors of 0:13:26.360 --> 0:13:27.959 even if you were to lose your job, well, could 0:13:28.000 --> 0:13:30.960 you get another one somewhere else? And I was thinking 0:13:31.000 --> 0:13:33.440 a lot about, you know, like the twenty two thousand 0:13:33.440 --> 0:13:36.440 and eight, two thousand and nine recession when baby Mandy, 0:13:36.559 --> 0:13:38.559 like I went to I know, Tiffany, had you had 0:13:38.559 --> 0:13:42.320 your own crazy you know recession story. I had just 0:13:42.400 --> 0:13:44.000 moved to New York and I lost my job three 0:13:44.040 --> 0:13:48.199 months after moving here. And I was a journalism graduate, 0:13:48.440 --> 0:13:51.400 like I studied actual print, like how to write on paper. 0:13:51.559 --> 0:13:55.599 That no, not even a thing anymore. And it was 0:13:55.640 --> 0:13:59.040 the same situation, like everyone telling me this is a 0:13:59.080 --> 0:14:01.200 wrong career, you won't make any money, and I'm like, 0:14:01.200 --> 0:14:05.080 but this is my skills. And I eventually had to 0:14:05.120 --> 0:14:07.760 sit down and say, like, Okay, what are the facts. Yes, 0:14:07.800 --> 0:14:10.880 people are saying the industry is changing, people are using 0:14:10.920 --> 0:14:13.600 their jobs. Those were facts, but they were still jobs. 0:14:14.160 --> 0:14:16.800 They were just very different. They were digital jobs. I 0:14:16.800 --> 0:14:18.480 had to learn some digital skills. I had to learn 0:14:18.520 --> 0:14:20.400 how to write for the web, and I had to 0:14:20.440 --> 0:14:23.360 work my way up in that. And I understood from 0:14:23.360 --> 0:14:27.040 that experience that my core skills still made me employable 0:14:27.520 --> 0:14:32.120 and know the jobs, that job that I envisioned didn't 0:14:32.160 --> 0:14:35.800 exist when I got out there into the market, but 0:14:36.040 --> 0:14:37.880 a version of that job did, and I could use 0:14:37.920 --> 0:14:40.160 my skills, you know, in a new and different way. 0:14:40.240 --> 0:14:41.800 And because I was able to be flexible, I mean, 0:14:41.840 --> 0:14:44.680 I'd carry that throughout my career. That's why I'm always like, 0:14:44.880 --> 0:14:48.160 how are you investing reinvesting in your skill set, learning 0:14:48.200 --> 0:14:51.120 new skills, changing with your industry and not being stagnant 0:14:51.200 --> 0:14:54.600 or not being not being so stubborn that you're not 0:14:54.720 --> 0:14:58.000 willing to always be learning and trying new things to 0:14:58.040 --> 0:15:01.320 make yourself more attractive, you know, to hiring manager. So 0:15:01.360 --> 0:15:04.240 that's I feel like the key message for people who 0:15:04.240 --> 0:15:07.240 are working and just wondering, you know, should I not 0:15:07.280 --> 0:15:09.880 be making career moves? Should I be freaked out? Am 0:15:09.880 --> 0:15:12.160 I going to lose my job? That's not a big 0:15:12.280 --> 0:15:15.320 enough question. The bigger question for me is what is it? 0:15:15.400 --> 0:15:18.240 How is your how strong is your professional brand? How 0:15:18.280 --> 0:15:20.600 strong and needed are your skill sets? And then what 0:15:20.640 --> 0:15:23.040 can you do to strengthen those two things so that 0:15:23.280 --> 0:15:28.000 you're resilient, like individually and no matter what's happening in 0:15:28.000 --> 0:15:30.760 the economy, you'll find a way to float at the 0:15:30.840 --> 0:15:31.320 end of the day. 0:15:32.360 --> 0:15:35.200 Yeah. It's like, if you bring excellence to the table, 0:15:35.320 --> 0:15:36.560 space is always made for you. 0:15:38.240 --> 0:15:40.840 Yeah, and sometimes you got to like roll up to 0:15:40.880 --> 0:15:43.400 the table and like squeeze it. You know, you can't 0:15:43.520 --> 0:15:47.120 excuse me, Yeah, you can't. Sometimes you got to tell 0:15:47.120 --> 0:15:49.000 people you belong at that table and you know, and 0:15:49.040 --> 0:15:50.960 that's that's part of the branding too. It's like not 0:15:51.080 --> 0:15:53.600 just not just being excellent, but then how are you 0:15:53.680 --> 0:15:56.480 telling people about that excellence? Yes, so that you're not 0:15:56.600 --> 0:15:58.440 just a secret you know. Yeah, and you're just like 0:15:58.640 --> 0:16:01.440 a lot of us ladies turn creately awesome. 0:16:03.120 --> 0:16:05.640 It's secretly awesome. I mean it's like no, no, no, be 0:16:05.680 --> 0:16:06.120 awesome out. 0:16:06.280 --> 0:16:09.200 Yeah, Oprah was always awesome, but she had to get 0:16:09.240 --> 0:16:10.920 a mic and a TV show, you know what I mean? 0:16:11.040 --> 0:16:13.000 Like I mean, and that's why I call I call 0:16:13.000 --> 0:16:15.680 it actually illustrate your Oprah. Like you know that you 0:16:15.680 --> 0:16:20.160 you illustrate your values so well that's like's undeniable like Oprah. 0:16:20.200 --> 0:16:21.640 So I always tell people, you know, got to learn 0:16:21.640 --> 0:16:23.400 to illustrate your Oprah. 0:16:23.480 --> 0:16:25.520 Hell yeah, And you can take that and you can 0:16:25.520 --> 0:16:28.480 take control of the narrative too, your own professional narrative. 0:16:29.200 --> 0:16:31.600 I mean, I at the end of the day, if 0:16:31.640 --> 0:16:33.600 like if you're if you're in an industry that's really 0:16:33.680 --> 0:16:36.280 hurting because of the recession that we're heading toward or 0:16:36.280 --> 0:16:39.480 in I don't know is it official yet, then yeah, 0:16:39.560 --> 0:16:41.920 have some you know, be a realistic so maybe they'll 0:16:41.960 --> 0:16:44.040 be layoffs. Okay, but what then? So what can you 0:16:44.080 --> 0:16:45.960 do today? What can you control? You can't control whether 0:16:46.000 --> 0:16:47.720 or not they're going to let you go. I mean, 0:16:47.760 --> 0:16:50.440 you can even people who are greatly valuable, you still 0:16:50.480 --> 0:16:53.000 make it laid off, right, m So what can you 0:16:53.040 --> 0:16:56.280 do now? Can you start you know, checking out your resume, 0:16:56.280 --> 0:16:58.000 making sure that it's beefed up, make sure that you're 0:16:58.040 --> 0:17:02.160 really demonstrating your impact. Can you start, you know, warming 0:17:02.240 --> 0:17:04.080 up your network and letting them know what you've been 0:17:04.160 --> 0:17:06.280 up to. Can you start posting on LinkedIn about the 0:17:06.320 --> 0:17:10.400 excellent work you've been doing. Can you write some articles 0:17:10.440 --> 0:17:13.359 about your thoughts on your industry and add your perspective 0:17:13.520 --> 0:17:18.320 to add some thought leadership content. Some thought leadership always 0:17:18.359 --> 0:17:21.080 goes a long way, I think toward helping people establish 0:17:21.080 --> 0:17:25.400 their brand and get noticed by potential hiring managers or colleagues. 0:17:25.400 --> 0:17:28.640 In other places, you just never know who's reading. These 0:17:28.680 --> 0:17:33.919 are the things that you can control. Yeah, that'ret money. 0:17:34.119 --> 0:17:36.720 That's like the medium, like those you know, like the 0:17:36.800 --> 0:17:38.919 medium articles that have blown up from people who've written, 0:17:39.400 --> 0:17:41.880 you know, like on LinkedIn. You're like, oh wow, because 0:17:41.880 --> 0:17:44.280 you're right, how do you media? Which is that you 0:17:44.280 --> 0:17:45.320 were just thinking about medium? 0:17:45.440 --> 0:17:48.000 I always forget about medium until something blows up and 0:17:48.040 --> 0:17:51.480 I'm like, damn medium. 0:17:52.040 --> 0:17:53.520 So all of this has been helpful to you, whether 0:17:53.520 --> 0:17:55.920 you have a business or whether you are an individual. 0:17:56.960 --> 0:17:58.600 There are you making business changes? 0:17:59.480 --> 0:18:02.440 Yeah, Well here's the thing. Because we were born out 0:18:02.440 --> 0:18:07.440 of the recession, We're like, chill time, baby, you know so, 0:18:07.720 --> 0:18:10.560 and so this is like our third one actually, so 0:18:11.720 --> 0:18:14.720 there are certainly some pivot Here's the thing, here's the secret. 0:18:14.760 --> 0:18:15.960 You want to know why I have been in business 0:18:16.000 --> 0:18:21.879 for fifteen for fourteen almost fifteen years, because I pre pivot, 0:18:22.440 --> 0:18:24.919 like I we have been in the middle of a 0:18:24.960 --> 0:18:29.680 pivot for like even before the pandemic and everything hit, 0:18:29.680 --> 0:18:32.720 we had already been pivoting because I'm always pivoting because 0:18:32.880 --> 0:18:35.919 I don't want to, like, I don't want the market 0:18:36.000 --> 0:18:38.159 to tell me, girl, get on it, because by then 0:18:38.160 --> 0:18:40.359 it's too late. Because some pivots take two or three years. 0:18:40.640 --> 0:18:44.119 So like I like to what my business coach calls 0:18:44.480 --> 0:18:47.919 time travel, So I will mentally time travel forward and 0:18:47.960 --> 0:18:50.159 say what are some of the hiccups of the hang 0:18:50.280 --> 0:18:53.000 ups that can happen? And then I'll come back to 0:18:53.080 --> 0:18:56.480 the present and I'll say, what, how can we start 0:18:56.480 --> 0:18:59.320 making changes now so we could do so less frantically. 0:18:59.800 --> 0:19:02.200 And so there are some huge pivots that we're making, 0:19:02.240 --> 0:19:05.560 Like with the literature Academy, I cannot wait. It is 0:19:05.680 --> 0:19:08.200 awesome and amazing, And if we had just started now, 0:19:08.520 --> 0:19:09.920 this has been a pivot for about two and a 0:19:09.960 --> 0:19:12.159 half years in the making. That's going to transform our 0:19:12.200 --> 0:19:15.840 business and make us even more sound. But if I wouldn't, 0:19:15.880 --> 0:19:18.359 if I had to do that now, you know, it 0:19:18.359 --> 0:19:20.080 would just be either stressful to try to get it 0:19:20.080 --> 0:19:21.720