Speaker 1: We gotta have the CEO of tart On here. I
Speaker 1: have asked her to come on. She has gotten herself
Speaker 1: in hot water on TikTok because creators said that they
Speaker 1: weren't treated fairly. Maureen went on TikTok. She's blocked a
Speaker 1: lot of people to talk about this. She has not
Speaker 1: blocked me, probably because I have this podcast and she
Speaker 1: wouldn't block me. And she seems like a smart woman
Speaker 1: and she's been smart to do these influencer trips and
Speaker 1: connect with her influencers. The problem is you can't be
Speaker 1: the influencer and be the CEO. It was hard for
Speaker 1: even Andy to be the talent and be the executive,
Speaker 1: and he kind of had to give up his executive
Speaker 1: hat and become the talent. This is different because this
Speaker 1: is like you're a CEO and then you're just like
Speaker 1: a young twenty four year old influencer doing shots and
Speaker 1: hanging out on one of these party trips. So Maureen
Speaker 1: was hanging out with these trips and getting the big
Speaker 1: his influencers and being one of them and hanging out
Speaker 1: with him in Dubai and that's when she really started
Speaker 1: getting popular on TikTok. And it's addictive. It's addictive to
Speaker 1: be popular on TikTok. But she's the CEO of a major,
Speaker 1: major beauty brand, and she made a mistake because she
Speaker 1: started twirling her hair and doing makeup when she apologized
Speaker 1: for the inequality on the Tart trips, and so then
Speaker 1: people were infuriated because she was twirling her hair and
Speaker 1: doing makeup talking about something so serious as a CEO.
Speaker 1: And then you saw her have to do an apology
Speaker 1: on behalf of the brand and she was like, it
Speaker 1: was I that made the video and I chose to
Speaker 1: do it this way, and I wanted to take a
Speaker 1: casual approach because Tart was like, get that shit off
Speaker 1: of us as a brand, we don't want you know,
Speaker 1: she has investors and it's a major brand, and they
Speaker 1: were like that was not a good move, and that's
Speaker 1: you and you are separating from the brand. So it's
Speaker 1: a fascinating thing because easy come, easy go on this one.
Speaker 1: I don't know if, like the criticism of the Dubai
Speaker 1: trip which got the millions in views and everyone talking
Speaker 1: about it that seemed to have sold their shape tape
Speaker 1: concealer and products, I don't know if this one is
Speaker 1: good for the brand. You could talk about people being overserved,
Speaker 1: not even you can't talk about serious matters, and that
Speaker 1: begs the question, can you be the CEO and also
Speaker 1: be the talent? Can you be the CEO and also
Speaker 1: be the cool influencer. Somebody has to be the big sister,
Speaker 1: Somebody has to be the hall monitor. Somebody has to
Speaker 1: be the grown up, and it's not a twenty four
Speaker 1: year old influencer. And I'm also thinking about these trips
Speaker 1: being dangerous with all the alcohol now that gets crazy
Speaker 1: on Housewives trips, and they are professionals that have been
Speaker 1: doing this for years with the right amount of insurance
Speaker 1: and taking it seriously. I don't know that Tart has
Speaker 1: the level of experience that a Housewives production has, which
Speaker 1: still got fucked when we went to Columbia. I have
Speaker 1: to talk about Columbia. And we went to Columbia and
Speaker 1: there were no life rafts on our boats and the
Speaker 1: boat got hit.
Speaker 2: By a big wave.
Speaker 1: Like shit goes sideways on trips, and then you add
Speaker 1: then you add alcohol, and then you add different countries
Speaker 1: like Turks and Caicos is not it's not in the
Speaker 1: United States. Shit go sideways. Shit go sideways. It's cool
Speaker 1: till it's not so. I think these influenza trips are
Speaker 1: also unrelatable.
Speaker 2: Influencers get tons of free shit.
Speaker 1: Now you invite them on a trip where they're gonna
Speaker 1: get more free shit and a hotel room full of
Speaker 1: free shit, with the understanding, with the wink and the
Speaker 1: hair flip that these girls are going to post about
Speaker 1: all this free shit in their room from different brands,
Speaker 1: from the brand itself. It's taken them there and they're working.
Speaker 1: You could say they're not working, they're getting free shit,
Speaker 1: They're on a free trip. They feel the need to
Speaker 1: post they're working. It's a return on investment for this brand.
Speaker 1: The brand did not invite them because it's a charitable act.
Speaker 1: The brand invited them because they're going to post and
Speaker 1: the trip alone is going to be brand recognition and
Speaker 1: people are going to buy tart other products. So it's
Speaker 1: just a little gross. I suggested to a big brand,
Speaker 1: why don't you take people on influencer trips to do
Speaker 1: charitable work. Take influencers. They could do their very light
Speaker 1: SPF makeup. You know, during the summer in Puerto Rico,
Speaker 1: when you deliver water purification systems or give mayors cash
Speaker 1: cards or give people supplies for their homes, or you
Speaker 1: go to Ukraine and you help people and you still
Speaker 1: get you still raise awareness for the brand because the
Speaker 1: brand did a give back and they get positive feel
Speaker 1: good awareness. The influencers get positive feel good awareness because
Speaker 1: they themselves are doing good and they're raising money for
Speaker 1: a charity and for a group of people who is
Speaker 1: so poor, so devastatingly poor, and has lost everything, and
Speaker 1: the influencers will get attention because they gave back. It's
Speaker 1: a win win win for everyone, a win win win
Speaker 1: for everyone. But no, let's go away to Miami where
Speaker 1: slutty bikinis, let's get free shit in our room, where
Speaker 1: we get free shit at home.
Speaker 2: Let's brag.
Speaker 1: Let's brag and be given big suitcases to carry home
Speaker 1: all or free shit that we could get at home.
Speaker 1: And let's have more shit. And let's go on a waste,
Speaker 1: a booze filled vacation where people feel like they're being
Speaker 1: treated poorly, where people at home feel even shittier than
Speaker 1: the people inside the house being treated poorly because the
Speaker 1: people at home don't get free shit, nor can they
Speaker 1: afford to go to Turks and caicos nor will they
Speaker 1: ever get free shit. So they don't get to get
Speaker 1: free shit. They don't get to go with pretty people
Speaker 1: and act like, you know, they're fabulous, And they also
Speaker 1: feel worse about themselves because they're being bragged to do
Speaker 1: something good the same resources and get the same amount
Speaker 1: of attention and the same amount of branding.
Speaker 2: But help someone.
Speaker 1: So I like over here telling you about the things
Speaker 1: you're probably not hearing about, because TikTok, as I've told you,
Speaker 1: is another planet and things are happening over there that.
Speaker 2: You wouldn't know.
Speaker 1: So why because they take people on these influencer trips,
Speaker 1: and our young generation is going to support and buying
Speaker 1: more shit than ever. And they're watching TikTok and they
Speaker 1: don't realize that it's like watching a commercial on television,
Speaker 1: except that no one's telling you that it's a commercial.
Speaker 1: So when you're watching the Super Bowl and a commercial
Speaker 1: comes out, you know something's being sold. They may entertain
Speaker 1: you and as a result, you want to buy the
Speaker 1: thing of selling or inform you, but you're aware it's
Speaker 1: a commercial. And when we were kids, it used to
Speaker 1: be brought to you by these messages, like you knew
Speaker 1: that it was a commercial that it was so direct.
Speaker 1: So now we've gotten to the point where there are
Speaker 1: integrations into shows. You'll see someone holding a Coca cola
Speaker 1: or wearing a suitcase or something like that, and that's
Speaker 1: kind of a little sketch. And then you have influencers
Speaker 1: saying paid, but you have a lot of influencers that
Speaker 1: are being paid and that are filtering themselves and that
Speaker 1: are lying and saying they like products because they have
Speaker 1: relationships and they're working with these people. So now you
Speaker 1: have brands after a pandemic when people weren't wearing makeup,
Speaker 1: they all bombed and died on the vine, they are
Speaker 1: coming back with a fucking vengeance. And these influencers are
Speaker 1: their actors in non paid commercials. For the most part,
Speaker 1: there's a lot of paid commercials, but they're getting this
Speaker 1: free talent. How are they getting the spree talent. They're
Speaker 1: treating them to giveaways and they're taking on these they're
Speaker 1: taking them on these amazing trips. So twenty four hours
Speaker 1: a day, if you're watching TikTok, you're watching commercial television.
Speaker 1: You're watching people that are filled stard and they're lying
Speaker 1: about a lot of shit that they think you should
Speaker 1: buy if you are watching, if you're invited on an
Speaker 1: Influenzier trip. I was invited on the Miami Formula one
Speaker 1: Tart Influenzer trip. I declined why they weren't paying me
Speaker 1: to go to go? I like Tart, Their stuff is good.
Speaker 1: There are a lot of brands I like, They're one
Speaker 1: of them, and they're doing a great job at their marketing.
Speaker 1: And they got into a lot of discussion, not controversy,
Speaker 1: about taking all these people to do buy and how
Speaker 1: much did the trip cost and the brand must lose
Speaker 1: money and the marketing directors losing money and it wasn't
Speaker 1: They were just printing money. And the stupid people on
Speaker 1: TikTok were saying that they're gonna get canceled and that
Speaker 1: the marketing head of marketing is gonna, you know, get
Speaker 1: fired because they were looking at a job listing somewhere
Speaker 1: where they were looking for more marketing people. At Tarret,
Speaker 1: people are talking about Tart non stop because of their
Speaker 1: due buy trip, that it was such a waste and
Speaker 1: it was disgusting and it was a popularity car. They
Speaker 1: were talking about Tart. They were fucking printing money and
Speaker 1: selling millions and millions of dollars the shit, and what
Speaker 1: does it cost them playing tickets, hotel rooms and influencers
Speaker 1: giving them gifts. These morens like it's millions of dollars,
Speaker 1: They're gonna go broke, so stupid. Like I'm a business person,
Speaker 1: I'm I'm smart, I know what it is and the
Speaker 1: minute I saw it, I'm like, this is fucking brilliant.
Speaker 1: So now Tart has done these trips to Miami and
Speaker 1: turks and goes and they're like market it as like
Speaker 1: season one, Season two Tart trip, which means one week
Speaker 1: it's a bunch of girls. Season two is the following week.
Speaker 1: Tart is taking people on a free trip to fucking
Speaker 1: move product for them. They are taking their top salespeople
Speaker 1: to move product. Say anything, by anything means necessary, lie
Speaker 1: to everybody and hawk this shit so they can make money.
Speaker 1: And they have good products and it's a good brand.
Speaker 1: But they are getting this labor for free. I won't
Speaker 1: even tell you what I would charge for them to
Speaker 1: take me to Miami for four days to hawk their
Speaker 1: shit or be on their trip, because it would be
Speaker 1: a real number. They don't need to pay me. They've
Speaker 1: got people that are twenty four years old with millions
Speaker 1: of followers, way more than I do, who are gonna
Speaker 1: hawk this shit for free. But Tart will cash the checks.
Speaker 1: This will not hurt them in the least and everybody
Speaker 1: that's talking about it is making them more money. And
Speaker 1: they keep doing it because that's what TikTokers know to do.
Speaker 1: They don't have at it look at the big picture.
Speaker 2: They think.
Speaker 1: They think that fifty million people looking at Mikayla's miscara
Speaker 1: video is going to cancel her, when in fact it
Speaker 1: blew her up. Her video for Laoreal Miscara with her
Speaker 1: wearing fake eyelashes got.
Speaker 2: Fifty over fifty million views.
Speaker 1: Who's winning the brand is winning, heart is winning no
Speaker 1: matter what, Bet my life on it.