1 00:00:02,240 --> 00:00:06,800 Speaker 1: This is Master's in Business with Barry Ridholts on Bloomberg Radio. 2 00:00:09,680 --> 00:00:13,000 Speaker 1: This week on the podcast, I have an extra special guest. 3 00:00:13,200 --> 00:00:15,800 Speaker 1: His name is Rob are Not and he is the 4 00:00:15,920 --> 00:00:22,440 Speaker 1: creator and chairman of Research Affiliates, a fundamental indexing firm 5 00:00:22,600 --> 00:00:27,720 Speaker 1: that has strategies that manage over two hundred billion dollars 6 00:00:28,120 --> 00:00:33,360 Speaker 1: in assets. Rob is perhaps best known for popularizing the 7 00:00:33,440 --> 00:00:39,600 Speaker 1: concept of fundamental indexing UH, often called smart data, although 8 00:00:39,640 --> 00:00:44,440 Speaker 1: he has uh takes issue with with that, um moniker. 9 00:00:44,479 --> 00:00:47,839 Speaker 1: He thinks it's just become a marketing term. Uh. This 10 00:00:47,920 --> 00:00:51,000 Speaker 1: is really a fascinating conversation. Every time I speak with Rob, 11 00:00:51,040 --> 00:00:54,680 Speaker 1: I learned something new. Uh. This time I discovered that 12 00:00:54,800 --> 00:00:57,880 Speaker 1: he has co authored a number of papers with the 13 00:00:57,920 --> 00:01:01,200 Speaker 1: great Peter Bernstein, which was something I I didn't previously know. 14 00:01:02,000 --> 00:01:06,960 Speaker 1: If you were at all interested in things like fundamental indexing, 15 00:01:07,120 --> 00:01:11,440 Speaker 1: what's wrong with market cap waiting? How large that sector 16 00:01:11,520 --> 00:01:16,319 Speaker 1: can grow? The advantages of factor based investing. And I 17 00:01:16,400 --> 00:01:19,560 Speaker 1: also learned that there are now over five hundreds such factors. 18 00:01:19,600 --> 00:01:21,920 Speaker 1: I had no idea. I knew it was hundreds, I 19 00:01:21,920 --> 00:01:24,840 Speaker 1: had no idea was that many. Uh. This is really 20 00:01:24,880 --> 00:01:28,920 Speaker 1: a masterclass in this space. So with no further ado. 21 00:01:29,440 --> 00:01:36,920 Speaker 1: Here is my conversation with Rob or Not. My extra 22 00:01:36,959 --> 00:01:40,399 Speaker 1: special guest this week is Rob are Not. He is 23 00:01:40,520 --> 00:01:44,640 Speaker 1: the founder and chairman of Research Affiliates, perhaps best known 24 00:01:44,760 --> 00:01:49,320 Speaker 1: for popularizing the concept of smart beta, better known or 25 00:01:49,320 --> 00:01:54,200 Speaker 1: better described as fundamental indexing uh rafie does not consider 26 00:01:54,320 --> 00:02:01,400 Speaker 1: market cap, focusing instead on four primary factors sales, profit, book, value, 27 00:02:01,440 --> 00:02:05,120 Speaker 1: and dividend are not formed the firm in O two 28 00:02:05,160 --> 00:02:10,920 Speaker 1: in Newport Beach, California. Investment strategies developed by Research Affiliates, 29 00:02:10,960 --> 00:02:14,360 Speaker 1: or Raphy as it's better known, manages over two hundred 30 00:02:14,360 --> 00:02:18,280 Speaker 1: billion dollars in assets. Rob are Not, Welcome back to Bloomberg. 31 00:02:18,680 --> 00:02:22,360 Speaker 1: Thank you. So I mentioned you started Research Affiliates and 32 00:02:22,400 --> 00:02:25,360 Speaker 1: I'm used to just calling it raffi is the nickname 33 00:02:25,400 --> 00:02:29,520 Speaker 1: everybody uses. Uh back in two thousand two. Could you 34 00:02:29,800 --> 00:02:34,360 Speaker 1: have imagined then that it's barely fifteen years later and 35 00:02:34,639 --> 00:02:37,720 Speaker 1: your strategies are now managing over two hundred billion dollars? 36 00:02:37,720 --> 00:02:41,840 Speaker 1: Did you have any expectation of how wildly successful smart 37 00:02:41,880 --> 00:02:45,960 Speaker 1: data would become? Those are two different questions. Did I 38 00:02:46,080 --> 00:02:51,560 Speaker 1: expect to be this successful? Yes, nobody starts a business 39 00:02:51,960 --> 00:02:58,000 Speaker 1: without a healthy dose of optimism. Okay, perhaps sometimes undeserved, 40 00:02:58,200 --> 00:03:01,040 Speaker 1: but but even still, that's a big chunk of change. 41 00:03:01,120 --> 00:03:05,679 Speaker 1: Did you expect to hit those sort of numbers this quickly? Um, Well, 42 00:03:05,720 --> 00:03:08,880 Speaker 1: I don't know how quick that is. Sixteen years is 43 00:03:08,919 --> 00:03:15,320 Speaker 1: a long time. But as for RAFI the fundamental index, 44 00:03:16,080 --> 00:03:18,960 Speaker 1: UH and it's growth. I couldn't have anticipated that because 45 00:03:18,960 --> 00:03:21,519 Speaker 1: we hadn't come up with the idea yet. When when 46 00:03:21,520 --> 00:03:24,560 Speaker 1: did that first roll out? We first thought about the 47 00:03:24,600 --> 00:03:29,480 Speaker 1: idea of indexing in non capitalization ways in two thousand three. 48 00:03:30,320 --> 00:03:34,760 Speaker 1: We formalized our research and UH completed development of the 49 00:03:34,800 --> 00:03:37,400 Speaker 1: idea by mid O four. We were live with assets 50 00:03:37,440 --> 00:03:40,280 Speaker 1: by the end of O four. First fund was launched 51 00:03:40,280 --> 00:03:44,800 Speaker 1: by Pimco and OH five, first published index was by 52 00:03:44,840 --> 00:03:50,120 Speaker 1: Footsie UM in November of oh five. So barely a 53 00:03:50,160 --> 00:03:53,720 Speaker 1: dozen years. That's even faster. Scale up to not a 54 00:03:53,720 --> 00:03:56,800 Speaker 1: lot of fun scale up to two and a dozen years. No, 55 00:03:56,920 --> 00:03:59,640 Speaker 1: that's true, that's true, but keep in mind it's not 56 00:04:00,000 --> 00:04:02,560 Speaker 1: a hundred billions of assets under management. We licensed the 57 00:04:02,600 --> 00:04:10,000 Speaker 1: idea three distribution partners, so we have the help of Pimco, Schwab, Investco, Nomura, 58 00:04:11,080 --> 00:04:14,440 Speaker 1: foot See and Russell UH and couldn't get any names 59 00:04:14,440 --> 00:04:18,920 Speaker 1: that anybody recognized. We keep looking, We keep hoping somebody 60 00:04:19,160 --> 00:04:22,839 Speaker 1: known actually signs onto the idea. So that let's let's 61 00:04:22,880 --> 00:04:26,520 Speaker 1: digress and talk about that a moment. That's a fascinating 62 00:04:26,560 --> 00:04:31,400 Speaker 1: model where now I know you guys also manage money directly, 63 00:04:31,560 --> 00:04:34,960 Speaker 1: not anymore, not anymore. Oh so that's that's a change 64 00:04:34,960 --> 00:04:37,000 Speaker 1: since the last time you were here. When did you 65 00:04:37,120 --> 00:04:43,400 Speaker 1: stop directly managing money? We decided in two thousand fourteen 66 00:04:44,400 --> 00:04:51,440 Speaker 1: that UM five of our assets under quote management close quote, 67 00:04:51,440 --> 00:04:54,760 Speaker 1: where money was money that we actually managed. Fift pcent 68 00:04:54,800 --> 00:04:58,440 Speaker 1: of our revenues came on that, and the tail was 69 00:04:58,480 --> 00:05:03,240 Speaker 1: wagging the dog. We were winding up with distribution partners, 70 00:05:03,680 --> 00:05:06,200 Speaker 1: fearful that we were going to compete directly with them. 71 00:05:06,320 --> 00:05:11,320 Speaker 1: That makes sense, and we decided we don't need these complications. 72 00:05:11,400 --> 00:05:14,400 Speaker 1: Let's stick to what we're best at. And so we 73 00:05:14,440 --> 00:05:19,800 Speaker 1: approached Pimco, our largest affiliate, and in effect said would 74 00:05:19,839 --> 00:05:23,480 Speaker 1: you like this eight billion dollar book of business UM 75 00:05:23,560 --> 00:05:27,000 Speaker 1: And they said, they said, at a price tag of zero, 76 00:05:27,080 --> 00:05:29,760 Speaker 1: that's not a bad deal. I think we'll go for you. 77 00:05:29,760 --> 00:05:30,800 Speaker 1: You know, if you would have come to me, I 78 00:05:30,800 --> 00:05:32,400 Speaker 1: would have I would have given you the same deal 79 00:05:32,400 --> 00:05:35,599 Speaker 1: they gave you. Oh my goodness, that didn't cross my mind. 80 00:05:35,600 --> 00:05:37,960 Speaker 1: I wish, I wish I had thought of that. So 81 00:05:37,960 --> 00:05:40,520 Speaker 1: so this is kind of fascinating. So what I find 82 00:05:40,640 --> 00:05:45,200 Speaker 1: so intriguing about your model in addition to the intellectual property, 83 00:05:45,680 --> 00:05:49,680 Speaker 1: but essentially, you're in the business of licensing these indices 84 00:05:49,960 --> 00:05:52,760 Speaker 1: to other people to do you know, the roll up 85 00:05:52,800 --> 00:05:55,920 Speaker 1: your sleeves and do the trading, do the clients everything 86 00:05:56,000 --> 00:06:01,919 Speaker 1: do which is complex and filled with risk and expensive. 87 00:06:02,040 --> 00:06:06,839 Speaker 1: So you really have the sweetest part of of the pie. 88 00:06:07,240 --> 00:06:12,720 Speaker 1: For us, it's the sweetest part because, uh, it's what 89 00:06:12,760 --> 00:06:14,960 Speaker 1: we love to do, and it's what you you, I 90 00:06:15,200 --> 00:06:18,480 Speaker 1: ostensibly would imagine you do best. Let the other people 91 00:06:18,520 --> 00:06:22,240 Speaker 1: who are experts in trading and what have you. Um 92 00:06:22,279 --> 00:06:26,640 Speaker 1: I think not being involved in trading back office call 93 00:06:26,800 --> 00:06:30,760 Speaker 1: desks is a wonderful thing. Um I think there are 94 00:06:30,760 --> 00:06:34,479 Speaker 1: people who are really good at that, and I want 95 00:06:34,560 --> 00:06:39,000 Speaker 1: them to do what they're really good at. In effect, 96 00:06:39,560 --> 00:06:44,480 Speaker 1: being in the business of product innovation and licensing, we 97 00:06:44,560 --> 00:06:50,000 Speaker 1: face an unusually high hurdle because our clients are distribution partners. 98 00:06:50,440 --> 00:06:52,920 Speaker 1: They don't need us, They have their own R and 99 00:06:53,000 --> 00:06:59,400 Speaker 1: D teams and so for our business to succeed, UM, 100 00:06:59,640 --> 00:07:02,360 Speaker 1: they have to see us as an extension of their 101 00:07:02,360 --> 00:07:05,080 Speaker 1: own R and D team, complimentary to what they do, 102 00:07:05,960 --> 00:07:11,320 Speaker 1: and UM, not all organizations can think that way. You 103 00:07:11,360 --> 00:07:14,240 Speaker 1: have to be willing to go against the not invented 104 00:07:14,280 --> 00:07:17,840 Speaker 1: here syndrome. So that sort of puts a little more 105 00:07:18,000 --> 00:07:22,320 Speaker 1: heft on the name of the firm research affiliates, because 106 00:07:22,400 --> 00:07:29,360 Speaker 1: essentially you provide intellectual um property and research strength to 107 00:07:29,480 --> 00:07:31,720 Speaker 1: the affiliates you work with. I never really thought of 108 00:07:31,760 --> 00:07:36,000 Speaker 1: it in quite those terms, but really that's what Raffie does. 109 00:07:36,360 --> 00:07:39,520 Speaker 1: That's exactly right. Was that intentional or did we you 110 00:07:39,600 --> 00:07:42,560 Speaker 1: just happen to stumble on that? Um, a little bit 111 00:07:42,600 --> 00:07:45,440 Speaker 1: of both. I was running first Quadrant at the time 112 00:07:46,360 --> 00:07:48,960 Speaker 1: and had decided if I'm ever going to start my 113 00:07:48,960 --> 00:07:52,120 Speaker 1: own business, I had to do it sooner rather than later, 114 00:07:52,920 --> 00:07:57,960 Speaker 1: and so I was running both in parallel for two years. 115 00:07:59,160 --> 00:08:02,560 Speaker 1: Running both in parallel for two years meant I had 116 00:08:02,600 --> 00:08:06,080 Speaker 1: to be studiously avoid conflicts of interest. So initially we 117 00:08:06,160 --> 00:08:13,040 Speaker 1: started out saying, let's subadvise, let's license our ideas, and 118 00:08:13,160 --> 00:08:15,520 Speaker 1: we found that that business model works, so we stuck 119 00:08:15,560 --> 00:08:20,000 Speaker 1: with it. Quite fascinating. Let's talk a little bit about 120 00:08:20,360 --> 00:08:26,640 Speaker 1: factors investing um Fama French famously identified first the three 121 00:08:26,680 --> 00:08:29,360 Speaker 1: factor model, then the five factor model, then the seven 122 00:08:29,400 --> 00:08:33,040 Speaker 1: factor model. Are there still factors out there that have 123 00:08:33,240 --> 00:08:38,800 Speaker 1: yet to be discovered? Two answers to that question. Firstly, yes, 124 00:08:39,200 --> 00:08:43,520 Speaker 1: there will be. They've already been five factors published five 125 00:08:44,640 --> 00:08:49,400 Speaker 1: and um there will be hundreds more. Now the more 126 00:08:50,200 --> 00:08:53,000 Speaker 1: pertinent question is how much of this is data mining 127 00:08:54,080 --> 00:08:57,280 Speaker 1: finding relationships that prevailed in the past that have no 128 00:08:57,400 --> 00:09:00,520 Speaker 1: reason to prevail in the future, And how much of 129 00:09:00,559 --> 00:09:07,440 Speaker 1: it is um truly factors that drive price that can 130 00:09:07,480 --> 00:09:12,080 Speaker 1: be truly a reliable source of access return, Meaning is 131 00:09:12,120 --> 00:09:19,280 Speaker 1: there enough outperformance here that can be captured by a portfolio? Exactly? So? 132 00:09:19,440 --> 00:09:22,960 Speaker 1: Of those five So if these were really good factors, 133 00:09:23,000 --> 00:09:25,840 Speaker 1: why wouldn't we create a if not a five hundred 134 00:09:25,920 --> 00:09:29,319 Speaker 1: factor portfolio. Hey, let's put these in order of the 135 00:09:29,400 --> 00:09:33,360 Speaker 1: strongest out performance generators, and here are the fifty or 136 00:09:33,800 --> 00:09:37,440 Speaker 1: five best factors. Why can't we do that? Well? I 137 00:09:37,440 --> 00:09:40,240 Speaker 1: wrote a paper a couple of years ago called how 138 00:09:40,280 --> 00:09:43,720 Speaker 1: can smart Bay to Go Horribly Wrong? And I remember 139 00:09:43,760 --> 00:09:49,160 Speaker 1: that it was massively controversial. I thought the controversy was 140 00:09:49,440 --> 00:09:54,040 Speaker 1: amusing because if I'd written a paper entitled how can 141 00:09:54,080 --> 00:09:59,120 Speaker 1: Stockpicking go Horribly Wrong? And I offered the the sage 142 00:09:59,520 --> 00:10:03,880 Speaker 1: inside that if a stock soars and its fundamentals haven't, 143 00:10:04,080 --> 00:10:09,120 Speaker 1: so it's valuation multiples have sword, it's past returns will 144 00:10:09,160 --> 00:10:14,080 Speaker 1: look artificially wonderful, and if there's any mean or version 145 00:10:14,080 --> 00:10:17,880 Speaker 1: on valuations, it's future performance will, to use a technical term, 146 00:10:18,000 --> 00:10:24,040 Speaker 1: suck so um. People would have read that paper and said, 147 00:10:24,040 --> 00:10:28,000 Speaker 1: what's this nitwit talking about? Everybody knows that by saying 148 00:10:28,080 --> 00:10:34,200 Speaker 1: exactly the same thing about factors and smart beta strategies, 149 00:10:35,600 --> 00:10:39,640 Speaker 1: I was pilloried for suggesting that the same thing could 150 00:10:39,679 --> 00:10:44,240 Speaker 1: apply for strategies. Now, if you go back historically, you 151 00:10:44,320 --> 00:10:48,880 Speaker 1: find that the alpha of many of the smart beta 152 00:10:48,960 --> 00:10:55,439 Speaker 1: factors have has not been tested in terms of how 153 00:10:55,520 --> 00:10:58,439 Speaker 1: much of that access return came from rising valuation multiples. 154 00:10:58,720 --> 00:11:03,400 Speaker 1: We might as well have a an Apple factor that 155 00:11:03,720 --> 00:11:09,960 Speaker 1: simply says Apple has outperformed magnificently. It is a powerful factor. 156 00:11:10,600 --> 00:11:15,400 Speaker 1: You have a long Apple, short everything else factor, and 157 00:11:15,840 --> 00:11:18,680 Speaker 1: because of the past performance, we know it's going to 158 00:11:18,720 --> 00:11:22,240 Speaker 1: continue to work. Let's digress a little bit and and 159 00:11:22,320 --> 00:11:26,480 Speaker 1: define factors for people who may not be familiar with 160 00:11:26,640 --> 00:11:29,040 Speaker 1: Gene Fama, who won the Noble Prize a few years 161 00:11:29,040 --> 00:11:32,600 Speaker 1: ago for his for a lot of his work. UM 162 00:11:32,640 --> 00:11:35,320 Speaker 1: the original and its Gene Farm in Ken French at 163 00:11:35,400 --> 00:11:40,439 Speaker 1: Dartmouth Farm is a Chicago. The original Fama French factor 164 00:11:40,480 --> 00:11:45,520 Speaker 1: paper was small capitalization value, and I'm trying to remember 165 00:11:45,600 --> 00:11:49,200 Speaker 1: was that momentum, quality, market market beta market. So that's 166 00:11:49,240 --> 00:11:51,520 Speaker 1: the three, okay, and then when we moved to five, 167 00:11:52,480 --> 00:11:57,920 Speaker 1: we added um uh, quality and momentum. That's the next lot, 168 00:11:58,360 --> 00:12:00,400 Speaker 1: and then seven. I don't even know what the next 169 00:12:00,440 --> 00:12:04,640 Speaker 1: two are. I'm not certain, but I think it's illiquidity 170 00:12:04,640 --> 00:12:08,040 Speaker 1: and investment. Right. So, so all of this comes back 171 00:12:08,040 --> 00:12:11,800 Speaker 1: to let's let's keep it simple. Low cost stocks over 172 00:12:11,840 --> 00:12:15,320 Speaker 1: long periods of time, low uh better value stocks, not 173 00:12:15,440 --> 00:12:19,080 Speaker 1: expensive stocks. I don't mean low price tend to outperform 174 00:12:19,280 --> 00:12:24,440 Speaker 1: expensive stocks over the long haul, exactly right now. Advocates 175 00:12:24,440 --> 00:12:27,120 Speaker 1: of efficient markets will say it's got to be because 176 00:12:27,120 --> 00:12:29,360 Speaker 1: of some kind of hidden risk, because you can't get 177 00:12:29,440 --> 00:12:33,320 Speaker 1: something for nothing. Um. I would push back against that 178 00:12:33,400 --> 00:12:36,920 Speaker 1: and say it's not risk with value. Might be risked 179 00:12:36,920 --> 00:12:39,920 Speaker 1: with small cap because there and then there's a liquidity issues, 180 00:12:40,200 --> 00:12:44,360 Speaker 1: but with value, it's the psychology it's the behavior of 181 00:12:44,800 --> 00:12:47,559 Speaker 1: who wants to buy this. Dominoes is one of my 182 00:12:47,600 --> 00:12:51,040 Speaker 1: favorite examples. Domino's had a big, a whole run of 183 00:12:51,040 --> 00:12:54,720 Speaker 1: issues late nineties early two thousands. The stock did poorly. 184 00:12:54,920 --> 00:12:57,160 Speaker 1: People were thinking, all right, well, that chain is pretty 185 00:12:57,240 --> 00:13:00,199 Speaker 1: much done. And Dominoes over the past I think it's 186 00:13:00,200 --> 00:13:04,600 Speaker 1: either fifteen or twenty years, has handily outperformed Apple. May 187 00:13:04,640 --> 00:13:08,600 Speaker 1: be getting the timeframe wrong. So and that's the psychology 188 00:13:08,640 --> 00:13:11,120 Speaker 1: of who wants to touch that? And if you look 189 00:13:11,240 --> 00:13:15,680 Speaker 1: from the trough in two thousand nine, Uh City ever 190 00:13:15,800 --> 00:13:20,080 Speaker 1: so briefly dipped below a buck, be of a dipped 191 00:13:20,120 --> 00:13:25,640 Speaker 1: to roughly two bucks, and since then those have handily 192 00:13:25,640 --> 00:13:31,560 Speaker 1: outperformed Apple. Um so, but they've outperformed it from a 193 00:13:31,640 --> 00:13:38,200 Speaker 1: starting point of being thought on death's door. So value, 194 00:13:38,559 --> 00:13:43,280 Speaker 1: it seems to me, does have a behavioral basis. Basically, 195 00:13:43,520 --> 00:13:46,840 Speaker 1: when you have a value orientation, you're buying what's unloved, 196 00:13:47,200 --> 00:13:51,760 Speaker 1: what people want to shun. That should be rewarded. Now 197 00:13:52,000 --> 00:13:56,000 Speaker 1: is it a hidden risk factor only psychologically? Well, let 198 00:13:56,000 --> 00:13:57,880 Speaker 1: me let me push back a little bit over there. 199 00:13:58,960 --> 00:14:02,920 Speaker 1: Two companies in financial crisis look terrible. One of them's 200 00:14:02,960 --> 00:14:05,680 Speaker 1: a I G. The other's Lehman brothers. You can buy 201 00:14:05,800 --> 00:14:10,319 Speaker 1: a I g rescued and and since pretty decent, not great, 202 00:14:10,360 --> 00:14:13,640 Speaker 1: but pretty decent returns off of the bottom and Lehman, 203 00:14:14,360 --> 00:14:16,360 Speaker 1: I guess we could call that a value trap. Although 204 00:14:16,400 --> 00:14:18,760 Speaker 1: there were elements of fraud and RepA one oh five, 205 00:14:19,240 --> 00:14:21,680 Speaker 1: there was a whole different set of problems with Lehman. 206 00:14:21,800 --> 00:14:25,560 Speaker 1: But the risk with value is am I buying something 207 00:14:25,600 --> 00:14:27,680 Speaker 1: that's going to be a zero? That's known as a 208 00:14:27,760 --> 00:14:31,040 Speaker 1: value trap. It's a stock that looks cheap on its 209 00:14:31,040 --> 00:14:33,680 Speaker 1: way to zero. Now it's hard to have a whole 210 00:14:33,720 --> 00:14:36,240 Speaker 1: sector that looks cheap on its way to zero. I 211 00:14:36,360 --> 00:14:40,680 Speaker 1: coined the term anti bubble in two thousand nine to 212 00:14:40,920 --> 00:14:44,800 Speaker 1: describe what I perceived as the inverse of a bubble, 213 00:14:44,800 --> 00:14:48,640 Speaker 1: where an entire sector of the economy is priced as 214 00:14:48,680 --> 00:14:52,760 Speaker 1: if they're all headed for oblivion, when in fact, every 215 00:14:52,800 --> 00:14:57,800 Speaker 1: failure clears the runway for the survivors to have higher profits, 216 00:14:57,880 --> 00:15:01,320 Speaker 1: higher margins, and greater success us ahead. So, unless you 217 00:15:01,400 --> 00:15:07,760 Speaker 1: wanted to um except the notion of armageddon the end 218 00:15:07,800 --> 00:15:13,120 Speaker 1: of the economy, uh you, it made sense to think 219 00:15:13,200 --> 00:15:17,880 Speaker 1: that collectively this sector was being dismissed when it shouldn't be. 220 00:15:18,160 --> 00:15:21,360 Speaker 1: There's a whole group of people that are the armageddon traders. 221 00:15:21,400 --> 00:15:25,040 Speaker 1: I think the Ft called them the plastic bears. They'll 222 00:15:25,040 --> 00:15:28,120 Speaker 1: scream arm again, but then they'll he here's what we 223 00:15:28,160 --> 00:15:31,360 Speaker 1: can sell you while we're waiting for armagedon um. The 224 00:15:31,400 --> 00:15:35,240 Speaker 1: other thing about anti bubble is so fascinating. You could 225 00:15:35,240 --> 00:15:38,800 Speaker 1: say there's an anti bubble in what was it? Home 226 00:15:38,840 --> 00:15:41,840 Speaker 1: builders and oh five and mortgage brokers and bankers and 227 00:15:41,920 --> 00:15:44,960 Speaker 1: oh six and pretty much anything else in finance and 228 00:15:45,000 --> 00:15:50,000 Speaker 1: O seven and each almost every there's almost always some 229 00:15:50,120 --> 00:15:53,480 Speaker 1: sort of bubble in the market somewhere and some sort 230 00:15:53,520 --> 00:15:56,640 Speaker 1: of anti bubble in the market somewhere. You go back 231 00:15:56,640 --> 00:16:01,520 Speaker 1: to early two thousand sixteen emerging mark, It's deep value 232 00:16:02,160 --> 00:16:06,760 Speaker 1: was priced at two to three times cash flow, and 233 00:16:07,000 --> 00:16:09,600 Speaker 1: it's not as if the emerging economies of the world 234 00:16:09,640 --> 00:16:14,840 Speaker 1: were collectively all going to go bust, so it represented 235 00:16:14,880 --> 00:16:18,760 Speaker 1: an extraordinary opportunity. Rafi, the fundamental index in emerging markets 236 00:16:18,800 --> 00:16:22,320 Speaker 1: was briefly trading for a Schiller Pe ratio below six. Wow, 237 00:16:22,360 --> 00:16:25,800 Speaker 1: that's amazing. Let's talk about a study you did way 238 00:16:25,800 --> 00:16:30,640 Speaker 1: back when looking at the SNP five index, which theoretically 239 00:16:30,880 --> 00:16:34,920 Speaker 1: is a passive, and we'll put a footnote on exactly 240 00:16:34,960 --> 00:16:41,680 Speaker 1: what cassive means. In this you found from to the 241 00:16:41,760 --> 00:16:44,280 Speaker 1: last year there was a full year of data available, 242 00:16:44,800 --> 00:16:48,680 Speaker 1: stocks added to the index underperformed those that were kicked 243 00:16:48,680 --> 00:16:53,400 Speaker 1: out by an average of twenty three percentage points over 244 00:16:53,440 --> 00:16:56,960 Speaker 1: the ensuing twelve months. That's not a bad gap in return. 245 00:16:57,120 --> 00:16:59,640 Speaker 1: Oh my goodness, that's amazing. So so what are the 246 00:17:00,000 --> 00:17:03,640 Speaker 1: occations of this and what does this mean about the 247 00:17:03,800 --> 00:17:08,320 Speaker 1: stock picking acumen of the editors on the committee of 248 00:17:08,359 --> 00:17:11,320 Speaker 1: the SMP Index who select the stocks that go into it. 249 00:17:11,760 --> 00:17:15,040 Speaker 1: I don't fault the index committee for the way they 250 00:17:15,080 --> 00:17:18,520 Speaker 1: make choices. They they are under. Their clients are the 251 00:17:18,600 --> 00:17:21,679 Speaker 1: people who license the index, and the people who license 252 00:17:21,800 --> 00:17:25,720 Speaker 1: the index want the index to include all the names 253 00:17:25,720 --> 00:17:28,639 Speaker 1: that are hot, beloved, and are embarrassing not to have 254 00:17:28,680 --> 00:17:32,399 Speaker 1: in the index. Just added was Twitter as of this 255 00:17:32,480 --> 00:17:37,479 Speaker 1: tape in okay Um. And if there's a stock that 256 00:17:37,560 --> 00:17:44,880 Speaker 1: has been brutalized, unloved, dirt cheap and nobody wants it, 257 00:17:44,880 --> 00:17:46,919 Speaker 1: it's embarrassing to have it in the index. So of 258 00:17:46,920 --> 00:17:50,639 Speaker 1: course they're going to take those out. Now, what happens 259 00:17:50,720 --> 00:17:54,800 Speaker 1: is two things. Firstly, they announce a change, and they 260 00:17:54,840 --> 00:17:57,240 Speaker 1: announced the date the change will take effect. That gives 261 00:17:57,280 --> 00:17:59,880 Speaker 1: the index funds a grace period in which to trade 262 00:18:00,480 --> 00:18:04,360 Speaker 1: where they're going to move those stock prices, and those 263 00:18:04,400 --> 00:18:07,600 Speaker 1: stocks will still be in the index, so it won't 264 00:18:07,600 --> 00:18:12,760 Speaker 1: create a performance drag. There. Everybody, please front run our trades. Well, 265 00:18:12,800 --> 00:18:16,480 Speaker 1: there's a hedge fund community that does exactly that. So 266 00:18:16,600 --> 00:18:21,320 Speaker 1: the trades are made, the positions built, and then given 267 00:18:21,320 --> 00:18:25,040 Speaker 1: over to the index funds on the effective date, preferably 268 00:18:25,160 --> 00:18:30,320 Speaker 1: at or near the close. The stocks added when you 269 00:18:30,359 --> 00:18:33,879 Speaker 1: compare them with the discretionary deletions deletions that aren't related 270 00:18:33,920 --> 00:18:39,760 Speaker 1: to corporate actions, um outperformed by nearly nine percent during 271 00:18:39,880 --> 00:18:43,120 Speaker 1: that grace period. So when index funds say we don't 272 00:18:43,160 --> 00:18:47,959 Speaker 1: move stock prices with our trading, that's that's rubbish. Um. 273 00:18:48,080 --> 00:18:50,399 Speaker 1: They let other people move it on their behalf, and 274 00:18:50,440 --> 00:18:53,359 Speaker 1: they could say, oh, look we haven't moved this. Well 275 00:18:53,480 --> 00:18:55,879 Speaker 1: there's that, and then there's also the simple fact that 276 00:18:55,920 --> 00:19:00,120 Speaker 1: the ads beat the discretionary deletions by nine during a 277 00:19:00,119 --> 00:19:04,919 Speaker 1: period of days. Well, that's a big move. So you 278 00:19:05,119 --> 00:19:09,760 Speaker 1: also have part of that return difference in the subsequent 279 00:19:09,840 --> 00:19:14,760 Speaker 1: year is simply mean reversion taking the price impact of 280 00:19:14,800 --> 00:19:18,560 Speaker 1: the index funds back out, and part of it is 281 00:19:18,680 --> 00:19:22,560 Speaker 1: quite simply. The stocks added are extravagantly expensive on average, 282 00:19:22,960 --> 00:19:26,240 Speaker 1: and the stocks dropped are usually a deep discounts um 283 00:19:26,280 --> 00:19:31,480 Speaker 1: over nine of the ads are companies trading at premium multiples. 284 00:19:31,520 --> 00:19:35,159 Speaker 1: Over the discretionary deletes are trading at a discount. And 285 00:19:35,200 --> 00:19:40,119 Speaker 1: the average gap between valuation multiples of the ads and 286 00:19:40,200 --> 00:19:43,240 Speaker 1: of the deletes is more than three to one. That's amazing. 287 00:19:43,359 --> 00:19:47,520 Speaker 1: So let me make the case for quote unquote passive indexing. 288 00:19:48,280 --> 00:19:50,920 Speaker 1: I think smart data. Let me caveat this. Smart data. 289 00:19:51,000 --> 00:19:53,359 Speaker 1: Is that the wrong phrase. It should be fundamental indexing. 290 00:19:53,800 --> 00:19:56,960 Speaker 1: Passive investing is a wrong phrase. It should be low 291 00:19:57,040 --> 00:20:01,080 Speaker 1: cost indexing. But here's the pro indexing argument, and I 292 00:20:01,119 --> 00:20:04,160 Speaker 1: want you to take this argument apart. This is the 293 00:20:04,240 --> 00:20:08,920 Speaker 1: most cost effective, least expensive way to get exposure to equities. 294 00:20:09,600 --> 00:20:11,879 Speaker 1: It has the lowest amount of turnover, the least amount 295 00:20:11,920 --> 00:20:17,480 Speaker 1: of tax consequences, and everybody seems to have the greatest 296 00:20:17,480 --> 00:20:21,480 Speaker 1: difficulty outperforming the SNP five hundred. So we're gonna keep 297 00:20:21,560 --> 00:20:27,080 Speaker 1: using that as a benchmark going forward. Discuss the Bill 298 00:20:27,119 --> 00:20:30,320 Speaker 1: Sharp wrote a piece in the nine nineties entitled the 299 00:20:30,359 --> 00:20:34,800 Speaker 1: arithmetic of active investing, and it's a very simple thesis. 300 00:20:34,840 --> 00:20:39,000 Speaker 1: The market is capitalization weighted. The index fund span almost 301 00:20:39,040 --> 00:20:42,720 Speaker 1: all of the market and is capitalization weighted. You take 302 00:20:42,920 --> 00:20:47,840 Speaker 1: that portfolio, all of the indexers out, and what's left 303 00:20:47,960 --> 00:20:52,080 Speaker 1: is what active managers collectively own. Well, it's the same portfolio, 304 00:20:52,200 --> 00:20:56,880 Speaker 1: giver take some wiggle room. So if it's the same portfolio, 305 00:20:57,160 --> 00:21:01,400 Speaker 1: active managers should have the same per formances index funds 306 00:21:01,880 --> 00:21:06,119 Speaker 1: minus costs, and the costs are higher for active managers. 307 00:21:06,760 --> 00:21:12,640 Speaker 1: That arithmetic is not just true, it's a truism that 308 00:21:12,720 --> 00:21:17,639 Speaker 1: means that if you're choosing active managers with absolutely no skill, 309 00:21:17,880 --> 00:21:22,920 Speaker 1: you should expect to earn index returns minus um when 310 00:21:22,920 --> 00:21:26,560 Speaker 1: you choose an active manager. This doesn't mean in choosing 311 00:21:26,600 --> 00:21:29,240 Speaker 1: active managers as a waste of time. What it does 312 00:21:29,320 --> 00:21:32,119 Speaker 1: mean is you'd better have a good answer to the 313 00:21:32,200 --> 00:21:35,960 Speaker 1: question if this active manager is a winner, so there's 314 00:21:35,960 --> 00:21:38,560 Speaker 1: a loser on the other side of their trades, who's 315 00:21:38,600 --> 00:21:41,199 Speaker 1: the loser and why are they are willing loser for 316 00:21:41,240 --> 00:21:45,000 Speaker 1: fundamental index The answer to that is really simple. This 317 00:21:45,080 --> 00:21:48,359 Speaker 1: is a strategy that contratrades against the market's biggest and 318 00:21:48,440 --> 00:21:52,160 Speaker 1: most extravagant bets, and so the loser on the other 319 00:21:52,160 --> 00:21:55,920 Speaker 1: side of the trade is the performance chasing lemmings who 320 00:21:55,920 --> 00:22:00,920 Speaker 1: are legion. Here's the Bill Miller pushed back. Most active 321 00:22:00,960 --> 00:22:05,560 Speaker 1: managers are as you've described, with a very low active 322 00:22:05,600 --> 00:22:09,680 Speaker 1: share and essentially their closet index ers. So why on 323 00:22:09,760 --> 00:22:12,200 Speaker 1: earth should anybody pay a high fee when you could 324 00:22:12,200 --> 00:22:16,000 Speaker 1: pay a low fee and get the same portfolio. Fair 325 00:22:16,080 --> 00:22:19,960 Speaker 1: fair criticism, It's a fair criticism. There's a lot of 326 00:22:20,000 --> 00:22:24,080 Speaker 1: active managers hiding the bushes near the benchmark. Most active 327 00:22:24,080 --> 00:22:27,720 Speaker 1: managers are constantly looking over their shoulder at the benchmark 328 00:22:27,920 --> 00:22:31,680 Speaker 1: and worrying about beating it. The beauty of fundamental index 329 00:22:31,880 --> 00:22:36,800 Speaker 1: and of smart beta as it was originally defined. Smart 330 00:22:36,840 --> 00:22:39,679 Speaker 1: beta originally meant strategies that break the link with price, 331 00:22:39,760 --> 00:22:43,920 Speaker 1: that don't pay any attention to market capitalization or a 332 00:22:44,160 --> 00:22:47,640 Speaker 1: price in setting the weight of a stock. This term 333 00:22:47,680 --> 00:22:52,720 Speaker 1: has been stretched to the point of meaninglessness. But um, 334 00:22:52,840 --> 00:22:57,560 Speaker 1: under that definition, you do have the advantage that you're 335 00:22:57,600 --> 00:23:01,240 Speaker 1: going to be contratrating against the market's biggest bats um, 336 00:23:01,280 --> 00:23:06,000 Speaker 1: whether you're equal weighting or fundamental index or minimum variants, 337 00:23:06,080 --> 00:23:09,399 Speaker 1: you're going to be having an anchor a target weight 338 00:23:09,600 --> 00:23:12,240 Speaker 1: that isn't related to price, so as the price sores 339 00:23:12,280 --> 00:23:16,320 Speaker 1: and tumbles, you're gonna be selling and buying. It's built 340 00:23:16,359 --> 00:23:21,360 Speaker 1: in structural cell high Bilow discipline. Fascinating. We were talking 341 00:23:21,800 --> 00:23:28,680 Speaker 1: earlier about traditional passive investing or or low cost indexing. 342 00:23:29,320 --> 00:23:31,840 Speaker 1: Let's let's do a little bit of a compare and 343 00:23:31,960 --> 00:23:38,040 Speaker 1: contrast with UM fundamental indexing. And we touched on this. 344 00:23:38,320 --> 00:23:40,639 Speaker 1: I want to give you a quote from Burton Malchiol. 345 00:23:41,359 --> 00:23:44,840 Speaker 1: Smart beta strategies are riskier than index funds and not 346 00:23:45,040 --> 00:23:50,160 Speaker 1: right for individual investors. What is professor Malkiel getting wrong there? 347 00:23:51,720 --> 00:23:56,800 Speaker 1: Malkiel comes from the efficient markets community. He believes he 348 00:23:57,160 --> 00:23:59,840 Speaker 1: wrote random Walk down Wall Street back in I think 349 00:23:59,840 --> 00:24:07,880 Speaker 1: the sixties. UM. It's interesting to note that if you 350 00:24:08,040 --> 00:24:14,879 Speaker 1: believe that UM the the share prices equal a fair 351 00:24:14,960 --> 00:24:19,439 Speaker 1: value that we cannot see plus or minus and error 352 00:24:21,080 --> 00:24:24,840 Speaker 1: adding up to the price, And if you believe the 353 00:24:24,920 --> 00:24:28,080 Speaker 1: market is constantly hunting for those errors and trying to 354 00:24:28,200 --> 00:24:32,800 Speaker 1: fix them so that the error is mean reverting, then 355 00:24:33,200 --> 00:24:39,320 Speaker 1: contratrating against big price moves has a structural alpha that 356 00:24:39,480 --> 00:24:42,640 Speaker 1: is in fact the key driver of the value effect. 357 00:24:43,000 --> 00:24:47,840 Speaker 1: If you look at value strategies, the alpha comes from 358 00:24:47,840 --> 00:24:52,000 Speaker 1: the rebalancing, not from the cheapness of the stocks. Well, 359 00:24:52,080 --> 00:24:54,119 Speaker 1: isn't that the same thing. When we say a stock 360 00:24:54,240 --> 00:24:57,760 Speaker 1: is cheap, we're essentially saying it's trading at a discount 361 00:24:57,840 --> 00:25:00,919 Speaker 1: to its fair value, and once that rebalance o cards 362 00:25:00,960 --> 00:25:04,160 Speaker 1: it should snap back to that and there are gains. Well, 363 00:25:04,280 --> 00:25:08,360 Speaker 1: just as an example, fundamental index overweight stocks that are 364 00:25:08,400 --> 00:25:11,600 Speaker 1: trading at discounts proportional to the magnitude of the discount, 365 00:25:12,080 --> 00:25:16,320 Speaker 1: underweight stocks trading at disc premiums proportional to the magnitude 366 00:25:16,320 --> 00:25:20,040 Speaker 1: of the premium. So your systematically downweighting the growth stocks 367 00:25:20,080 --> 00:25:22,679 Speaker 1: and upweighting the value stocks. You're saying, thanks for the 368 00:25:22,720 --> 00:25:25,160 Speaker 1: gains on the growth stocks, let me trim it back 369 00:25:25,160 --> 00:25:28,439 Speaker 1: to its economic footprint, thank you for the discounts on 370 00:25:28,480 --> 00:25:31,560 Speaker 1: the value stocks, reweighting it back up. So there's a 371 00:25:31,560 --> 00:25:37,240 Speaker 1: structural value tilt. Well, why then, does this strategy relentlessly 372 00:25:37,720 --> 00:25:43,160 Speaker 1: beat cap weighted value indexes Russell value EFA, Value IFA 373 00:25:43,240 --> 00:25:47,480 Speaker 1: Emerging Markets value UM winning against the value index is 374 00:25:47,520 --> 00:25:50,600 Speaker 1: seventy or eighty percent of the time, year by year. Uh. 375 00:25:50,640 --> 00:25:54,320 Speaker 1: It does so for the simple reason that value indexes 376 00:25:54,359 --> 00:25:56,960 Speaker 1: are themselves cap weighted so they're going to overweight the 377 00:25:57,000 --> 00:26:00,520 Speaker 1: overvalue and underweight the undervalued value stocks, even within the 378 00:26:00,640 --> 00:26:05,840 Speaker 1: universe of value correct um. Think of it this way. 379 00:26:06,320 --> 00:26:12,400 Speaker 1: If a stock outperforms in the future, then it must 380 00:26:12,400 --> 00:26:14,960 Speaker 1: have been under under price today. If it underperforms in 381 00:26:14,960 --> 00:26:20,960 Speaker 1: the future, it must have been overpriced today. And what 382 00:26:21,119 --> 00:26:24,719 Speaker 1: stocks get the most weight in a cap weighted portfolio 383 00:26:25,040 --> 00:26:28,360 Speaker 1: those that are overpriced. So let's let's address that. Casette 384 00:26:28,400 --> 00:26:31,760 Speaker 1: raises a really interesting question. When we look at cap 385 00:26:31,840 --> 00:26:35,960 Speaker 1: weighted indexes, we end up owning more of the names 386 00:26:36,000 --> 00:26:40,000 Speaker 1: that are outperforming have been out, I've been out before, 387 00:26:40,720 --> 00:26:44,719 Speaker 1: and since we know momentum as a factor, the assumption 388 00:26:45,000 --> 00:26:48,840 Speaker 1: is that those outperformers will, at least for some finite 389 00:26:48,840 --> 00:26:52,199 Speaker 1: period in the future, continue to outperform. So we end 390 00:26:52,280 --> 00:26:54,639 Speaker 1: up owning more of the winners that are keeping winning 391 00:26:54,680 --> 00:26:57,399 Speaker 1: and less of the losers that are keeping losing. Or 392 00:26:57,480 --> 00:27:03,280 Speaker 1: so goes the cap weighted indet argument. What's wrong with 393 00:27:03,320 --> 00:27:05,960 Speaker 1: that claim? Don't we want more exposure to stocks that 394 00:27:06,000 --> 00:27:09,600 Speaker 1: are winning. Here's what's fascinating. Yeah, momentum is a powerful 395 00:27:09,640 --> 00:27:15,080 Speaker 1: factor across multiple asset classes spanning decades, but within stocks, 396 00:27:15,400 --> 00:27:19,760 Speaker 1: momentum was first published by professors jagged Yaian Titman back 397 00:27:19,800 --> 00:27:26,480 Speaker 1: in nineteen two or three, and since nineteen momentum is 398 00:27:26,480 --> 00:27:30,440 Speaker 1: a strategy in the stock market hasn't worked well, hasn't worked, 399 00:27:30,440 --> 00:27:34,480 Speaker 1: it's underperformed some other factors. No high performing stocks have 400 00:27:34,560 --> 00:27:39,560 Speaker 1: underperformed low performing stocks on average since ninety nine. So 401 00:27:40,480 --> 00:27:43,159 Speaker 1: is that due to the dot com crash in the 402 00:27:43,200 --> 00:27:46,560 Speaker 1: Great Financial Crisis? How is it operated? And I know 403 00:27:46,640 --> 00:27:48,560 Speaker 1: you can't say I only want to invest when we're 404 00:27:48,560 --> 00:27:52,520 Speaker 1: not in a bubble or in a crisis, but how 405 00:27:52,640 --> 00:27:58,160 Speaker 1: significant were those events to the underperformance of outperformed tremendously significant. 406 00:27:58,119 --> 00:28:00,560 Speaker 1: And you put your finger on it that when you 407 00:28:00,720 --> 00:28:04,720 Speaker 1: have a strategy that outperforms for a while, then crashes, 408 00:28:04,760 --> 00:28:07,520 Speaker 1: outperforms for a while, then crashes net net, it can 409 00:28:07,560 --> 00:28:09,600 Speaker 1: look terrible if you can use it only when it's 410 00:28:09,600 --> 00:28:14,240 Speaker 1: gonna work. Great an index that does that exactly well. 411 00:28:14,600 --> 00:28:20,080 Speaker 1: In point of fact, when um, when momentum is telling 412 00:28:20,119 --> 00:28:26,560 Speaker 1: you the extravagantly priced growth stocks are the ones with momentum, 413 00:28:26,560 --> 00:28:30,480 Speaker 1: That's when it's more likely to have a crash than 414 00:28:30,840 --> 00:28:34,480 Speaker 1: at other times. When momentum is saying the value stocks 415 00:28:34,480 --> 00:28:38,320 Speaker 1: have turned and are showing positive momentum. That's when momentum 416 00:28:38,360 --> 00:28:41,880 Speaker 1: historically works best. So the combination of the two value 417 00:28:41,880 --> 00:28:46,160 Speaker 1: and momentum tends to be a really nice combination. But 418 00:28:46,600 --> 00:28:49,840 Speaker 1: be very careful about using momentum when it's telling you 419 00:28:49,880 --> 00:28:52,160 Speaker 1: to chase bubble stocks. If you can switch it off, 420 00:28:53,000 --> 00:28:58,680 Speaker 1: do so. Let's talk about the combination of value and momentum. Uh. 421 00:28:58,840 --> 00:29:04,000 Speaker 1: West Gray of Alpha architect wrote a piece Who's Who's um? 422 00:29:04,320 --> 00:29:08,720 Speaker 1: Title I love about combining value and momentum, which essentially 423 00:29:08,760 --> 00:29:12,040 Speaker 1: says even God would get fired as an active manager. 424 00:29:12,520 --> 00:29:15,840 Speaker 1: And he said he suggests that while we know the 425 00:29:15,880 --> 00:29:20,520 Speaker 1: combination of value and momentum outperforms just about any other 426 00:29:20,560 --> 00:29:24,040 Speaker 1: combination can come up with, there are these occasional draw 427 00:29:24,080 --> 00:29:27,560 Speaker 1: downs that can be brutal. Absolutely so, So how do 428 00:29:27,680 --> 00:29:33,480 Speaker 1: we explain why value and momentum outperforms just about any 429 00:29:33,480 --> 00:29:37,360 Speaker 1: other combination of factors if we still get these really 430 00:29:37,480 --> 00:29:41,000 Speaker 1: horrific periods of time where gee, this doesn't seem to 431 00:29:41,000 --> 00:29:44,160 Speaker 1: be working. Well, simple fact is, no strategy is going 432 00:29:44,200 --> 00:29:48,360 Speaker 1: to work all the time. UH. Contraining investing is arguably 433 00:29:48,440 --> 00:29:56,680 Speaker 1: the most powerful and reliable UH long term form of investing. Basically, 434 00:29:56,760 --> 00:30:01,840 Speaker 1: whatever is newly cheap is going to have performed terribly. 435 00:30:01,920 --> 00:30:05,440 Speaker 1: It will have inflicted pain and losses. People don't want 436 00:30:05,480 --> 00:30:08,719 Speaker 1: more of that. Imagine an investor saying, oh, I just 437 00:30:08,800 --> 00:30:10,400 Speaker 1: lost a ton of money on this, give me more 438 00:30:10,400 --> 00:30:14,520 Speaker 1: of that. Uh, that's what a contraining investor does. Um 439 00:30:14,560 --> 00:30:18,960 Speaker 1: a strategy that's provided great joy and profit, a stock 440 00:30:19,080 --> 00:30:22,840 Speaker 1: that's provided great joy and profit. How many people look 441 00:30:22,880 --> 00:30:24,760 Speaker 1: at that and say, oh, get me out of here. 442 00:30:24,960 --> 00:30:30,600 Speaker 1: That's what a contraining investor does. And so with contraining investing, 443 00:30:30,840 --> 00:30:36,640 Speaker 1: you're going against the crowd that's profoundly uncomfortable, and whenever 444 00:30:36,680 --> 00:30:41,200 Speaker 1: it fails, whenever it doesn't add value because the expensive 445 00:30:41,200 --> 00:30:44,960 Speaker 1: popular stocks are getting more expensive and the cheap garbage 446 00:30:44,960 --> 00:30:49,360 Speaker 1: stocks are getting more cheap. Anytime it does fail, people 447 00:30:49,600 --> 00:30:53,160 Speaker 1: start to think you're an absolute idiot. So let's talk 448 00:30:53,200 --> 00:30:56,880 Speaker 1: about that for a second. Because my office has a 449 00:30:57,000 --> 00:31:02,960 Speaker 1: value tilt, as does everything that the research affiliate or many. 450 00:31:03,000 --> 00:31:06,719 Speaker 1: I shouldn't say everything, but many, everything just just about. 451 00:31:07,120 --> 00:31:09,760 Speaker 1: And yet we're in a period where we have the 452 00:31:09,800 --> 00:31:13,120 Speaker 1: fang stocks, we have these tech companies doing great, and 453 00:31:13,440 --> 00:31:17,640 Speaker 1: value is going through one of its periodic stretches of 454 00:31:18,040 --> 00:31:22,719 Speaker 1: under performance where people stop and say, I understand the 455 00:31:22,760 --> 00:31:26,880 Speaker 1: concept behind value, but look at Netflix, why why do 456 00:31:26,960 --> 00:31:29,760 Speaker 1: we want to own these cheap stocks? The expensive stocks 457 00:31:29,760 --> 00:31:33,480 Speaker 1: are doing great. So two part question, A, why do 458 00:31:33,560 --> 00:31:38,000 Speaker 1: we go through these periodic spasms of of significant underperformance? 459 00:31:38,040 --> 00:31:41,760 Speaker 1: And B is that what enables value to over the 460 00:31:41,760 --> 00:31:46,520 Speaker 1: long haul outperform growth. Let me answer be first, Yes, 461 00:31:46,600 --> 00:31:49,600 Speaker 1: that's exactly why it outperforms in the long run, because 462 00:31:49,640 --> 00:31:54,640 Speaker 1: it's uncomfortable, but the periods, and because when it goes 463 00:31:54,640 --> 00:31:57,800 Speaker 1: through a period of disappointment, is very easy for people 464 00:31:57,840 --> 00:32:03,320 Speaker 1: to abandon a strategy that's on comfortable the making the 465 00:32:03,400 --> 00:32:07,560 Speaker 1: cheap stocks that have become cheaper even cheaper still correct. 466 00:32:08,520 --> 00:32:13,880 Speaker 1: So it is really important. When we wrote the paper 467 00:32:13,920 --> 00:32:17,640 Speaker 1: how can smart be to go horribly wrong? We showed 468 00:32:18,160 --> 00:32:25,000 Speaker 1: that when a strategy becomes more expensive, it creates a 469 00:32:25,000 --> 00:32:31,120 Speaker 1: a surge in relative performance, making the strategy look unusually powerful, 470 00:32:31,880 --> 00:32:36,760 Speaker 1: while so sewing seeds for future disappointment because the strategy 471 00:32:36,800 --> 00:32:40,760 Speaker 1: is newly expensive. The same thing applies to value. Value 472 00:32:40,800 --> 00:32:45,520 Speaker 1: in two thousand was profoundly cheap. The gap between growth 473 00:32:45,560 --> 00:32:49,080 Speaker 1: stocks and value stocks was eight to one in valuation 474 00:32:49,240 --> 00:32:53,280 Speaker 1: terms um By two thousand and seven it was two 475 00:32:53,320 --> 00:32:56,360 Speaker 1: and a half to one too, and after one sounds 476 00:32:56,400 --> 00:32:59,840 Speaker 1: like a big gap, it's not. It's considerably narrower than 477 00:32:59,880 --> 00:33:05,480 Speaker 1: you usual. And so in two thousand seven, objectively value 478 00:33:05,600 --> 00:33:09,320 Speaker 1: was priced high relative to its own history, and that's 479 00:33:09,360 --> 00:33:11,440 Speaker 1: what set the stage for the quant crash in August 480 00:33:11,520 --> 00:33:14,040 Speaker 1: of two thousand seven. That was a very crowded trade 481 00:33:14,080 --> 00:33:17,120 Speaker 1: a lot of people had. But that you know, you, 482 00:33:17,120 --> 00:33:20,320 Speaker 1: you you reference quants. That makes me think of a 483 00:33:20,440 --> 00:33:23,640 Speaker 1: quote of yours which I don't believe is still true. 484 00:33:24,240 --> 00:33:27,120 Speaker 1: Or maybe you could disabuse me of that notion. You 485 00:33:27,240 --> 00:33:33,120 Speaker 1: once wrote, our industry hates arithmetic. Now that was certainly 486 00:33:33,200 --> 00:33:37,280 Speaker 1: true decades ago, given the amount of things, amount of 487 00:33:37,320 --> 00:33:42,480 Speaker 1: assets managed by quantitative strategies, and just the flood of 488 00:33:42,720 --> 00:33:47,560 Speaker 1: smart quant analysts coming into the industry, does finance still 489 00:33:47,640 --> 00:33:51,760 Speaker 1: hate arithmetic? Oh my goodness, yes, it doesn't hate mathematics. 490 00:33:51,840 --> 00:33:57,800 Speaker 1: The notion of quantitative methods probably almost more popular than 491 00:33:57,840 --> 00:34:00,560 Speaker 1: ever before. Only two thousand seven might even come close. 492 00:34:01,440 --> 00:34:06,040 Speaker 1: But the notion of simple arithmetic, the arithmetic of returns 493 00:34:06,400 --> 00:34:10,520 Speaker 1: is you earn a yield, you have a growth in income, 494 00:34:11,040 --> 00:34:13,440 Speaker 1: and you have changes in valuation multiples. If you know 495 00:34:13,480 --> 00:34:16,880 Speaker 1: those three numbers, you know your rate of return. Disaggregating 496 00:34:16,920 --> 00:34:20,600 Speaker 1: historical returns into those three components gives you a very 497 00:34:20,680 --> 00:34:26,320 Speaker 1: clear picture of where returns came from, and looking ahead, 498 00:34:27,200 --> 00:34:32,040 Speaker 1: you know what the yield is. You know that historical 499 00:34:32,200 --> 00:34:35,600 Speaker 1: growth is probably not a bad predictor for future growth, 500 00:34:35,680 --> 00:34:40,560 Speaker 1: which leaves you valuation change. If valuations are high, you're 501 00:34:40,560 --> 00:34:43,640 Speaker 1: more likely to have mean reversion down. If valuations are low, 502 00:34:43,719 --> 00:34:46,600 Speaker 1: you're more likely to have mean reversion up. So when 503 00:34:46,640 --> 00:34:51,640 Speaker 1: markets are expensive, you have a lousy yield. Growth is 504 00:34:51,760 --> 00:34:55,440 Speaker 1: what it is, and valuations are more likely to come 505 00:34:55,480 --> 00:34:58,800 Speaker 1: down than rise, and when markets are cheap, the opposite 506 00:34:58,880 --> 00:35:03,799 Speaker 1: holds true. So that's the arithmetic people hate. When we're 507 00:35:03,800 --> 00:35:05,560 Speaker 1: in the tenth year of a bull market, tenth year 508 00:35:05,560 --> 00:35:10,920 Speaker 1: of an economic expansion, when times are good and people 509 00:35:10,960 --> 00:35:16,480 Speaker 1: have had wonderful success, their expectations for future returns go up, 510 00:35:16,960 --> 00:35:24,400 Speaker 1: not down. Now, that's interesting because when markets are rising 511 00:35:24,680 --> 00:35:28,280 Speaker 1: and yields are falling, your forward looking return is eroding. 512 00:35:28,640 --> 00:35:31,120 Speaker 1: You expect the return should be lower when things are 513 00:35:31,120 --> 00:35:34,479 Speaker 1: pricing and higher when they're cheating, right, and people think 514 00:35:34,520 --> 00:35:41,160 Speaker 1: the opposite way. Um, it's interesting. At the market lows 515 00:35:41,440 --> 00:35:46,800 Speaker 1: in eight seven in two thousand two, uh, and again 516 00:35:46,800 --> 00:35:50,520 Speaker 1: in two thousand nine. Each of those three episodes, I 517 00:35:50,600 --> 00:35:54,240 Speaker 1: found myself on a plane next to somebody who was saying, 518 00:35:54,800 --> 00:35:57,760 Speaker 1: I'm never gonna be investing in the stock market again. 519 00:35:58,560 --> 00:36:01,560 Speaker 1: Are all three time? So that's fascinating. Can you stick around? 520 00:36:01,600 --> 00:36:03,880 Speaker 1: I have a ton more questions for you. We have 521 00:36:04,000 --> 00:36:06,480 Speaker 1: been speaking with Rob are Not. He is the founder 522 00:36:06,520 --> 00:36:10,400 Speaker 1: and chairman of Research Affiliates. If you enjoy this conversation, 523 00:36:10,480 --> 00:36:13,120 Speaker 1: be sure and check out our podcast extras when we 524 00:36:13,239 --> 00:36:17,880 Speaker 1: keep the tape rolling and continue discussing all things smart Beta. 525 00:36:18,360 --> 00:36:22,640 Speaker 1: You can find that wherever final podcasts are sold. We 526 00:36:22,719 --> 00:36:26,800 Speaker 1: love your comments, feedback and suggestions right to us at 527 00:36:27,080 --> 00:36:30,520 Speaker 1: m IB podcast at Bloomberg dot net. Check out my 528 00:36:30,600 --> 00:36:33,800 Speaker 1: daily column on Bloomberg dot com. Follow me on Twitter 529 00:36:33,920 --> 00:36:37,680 Speaker 1: at Ridholts. I'm Barry Ridhults. You're listening to Masters in 530 00:36:37,719 --> 00:36:54,759 Speaker 1: Business on Bloomberg Radio. Welcome to the podcast, Rob, Thank 531 00:36:54,760 --> 00:36:57,600 Speaker 1: you so much for doing this. You we were discussing earlier. 532 00:36:58,000 --> 00:37:01,280 Speaker 1: You were one of the original old people. We kinda 533 00:37:01,920 --> 00:37:06,239 Speaker 1: first tested the water with the podcast with series back 534 00:37:06,239 --> 00:37:10,239 Speaker 1: in I want to say, right, that's that's when we 535 00:37:10,320 --> 00:37:14,160 Speaker 1: launched it, and you're you're one of the people where 536 00:37:15,280 --> 00:37:18,239 Speaker 1: a couple of years later, I kind of said I 537 00:37:18,280 --> 00:37:20,359 Speaker 1: wanted to ask him about this. I didn't even bring 538 00:37:20,440 --> 00:37:23,120 Speaker 1: up that I forgot this. I forgot that. I gotta 539 00:37:23,200 --> 00:37:25,320 Speaker 1: bring him back and go over some of these things. 540 00:37:25,320 --> 00:37:28,960 Speaker 1: So thank you so much for for returning. I'm fond 541 00:37:28,960 --> 00:37:30,960 Speaker 1: of saying this is the most fun I have all week. 542 00:37:31,040 --> 00:37:35,960 Speaker 1: So uh, this is uh yeah, right, I have to 543 00:37:35,960 --> 00:37:39,120 Speaker 1: sit down with people like you and Danny Kanaman and 544 00:37:39,239 --> 00:37:42,560 Speaker 1: Ray Dally and Howard Marks. That is my cross to 545 00:37:42,640 --> 00:37:47,279 Speaker 1: bit and hopefully yes, so it's an ugly dirty job, 546 00:37:47,280 --> 00:37:49,799 Speaker 1: but somebody's got to do it. Let's um, there's a 547 00:37:49,800 --> 00:37:53,040 Speaker 1: ton of stuff I didn't get to And since we 548 00:37:53,040 --> 00:37:57,279 Speaker 1: were talking about expensive stocks and tech stocks, let's talk 549 00:37:57,320 --> 00:38:00,920 Speaker 1: a little bit about fang Uh we see the fang 550 00:38:00,960 --> 00:38:04,040 Speaker 1: stocks that have you know, just taken off over the 551 00:38:04,040 --> 00:38:10,239 Speaker 1: past five or so years. But there's also let's do 552 00:38:10,280 --> 00:38:13,359 Speaker 1: a compare and contrast with the es. These are real 553 00:38:13,440 --> 00:38:22,000 Speaker 1: businesses with actual revenues some of them and profits well, Apple, Amazon, uh, Netflix, Google, 554 00:38:22,239 --> 00:38:26,960 Speaker 1: go down the top ten tech stocks. It's not like 555 00:38:27,080 --> 00:38:29,320 Speaker 1: the ephemeral or is it. Let me ask you the 556 00:38:29,400 --> 00:38:32,760 Speaker 1: question as opposed to answering what are the parallels between 557 00:38:32,840 --> 00:38:37,800 Speaker 1: today and the sort of mania we saw in the nines? 558 00:38:37,880 --> 00:38:41,960 Speaker 1: Are there parallels? There? Sure are? UM. I wrote a 559 00:38:42,000 --> 00:38:46,760 Speaker 1: paper recently entitled Yes, It's a bubble? So what? Okay, 560 00:38:46,880 --> 00:38:48,920 Speaker 1: that's one of my questions. Let's let's go over that 561 00:38:48,960 --> 00:38:51,920 Speaker 1: because I love the title. Yeah, the point of the 562 00:38:51,960 --> 00:38:58,319 Speaker 1: paper is twofold. Um. One point that we make is 563 00:38:58,440 --> 00:39:03,560 Speaker 1: that the term is bandied about without a definition, a bubble, bubble, 564 00:39:04,360 --> 00:39:09,680 Speaker 1: and so we make an effort to give a um 565 00:39:09,719 --> 00:39:13,560 Speaker 1: an objective definition that people can actually use as a 566 00:39:13,600 --> 00:39:16,840 Speaker 1: test for saying, is this a bubble? And that objective 567 00:39:16,880 --> 00:39:26,080 Speaker 1: definition is one where simple measures of fundamental business success 568 00:39:26,840 --> 00:39:33,520 Speaker 1: you have to make um exceptionally aggressive assumptions to justify 569 00:39:33,640 --> 00:39:38,040 Speaker 1: the price of a stock, or a sector or a country. 570 00:39:38,080 --> 00:39:40,400 Speaker 1: So you don't like the Potter Stewart definition, I know 571 00:39:40,480 --> 00:39:45,520 Speaker 1: it when I see it. It's a little vague, a 572 00:39:45,560 --> 00:39:49,319 Speaker 1: little vague. And the second part of the definition is 573 00:39:49,440 --> 00:39:54,840 Speaker 1: that the marginal buyer is somebody who is not buying 574 00:39:55,040 --> 00:40:00,400 Speaker 1: because of a careful analysis of fair value, but is 575 00:40:00,440 --> 00:40:03,000 Speaker 1: buying because they expect to be able to resell to 576 00:40:03,080 --> 00:40:06,680 Speaker 1: somebody else at a higher price. Greater fool theory correct. 577 00:40:07,280 --> 00:40:10,240 Speaker 1: So you look at the fangs today, the marginal buyer 578 00:40:10,280 --> 00:40:15,520 Speaker 1: in most cases is not somebody who's done careful analysis 579 00:40:15,600 --> 00:40:19,080 Speaker 1: of forward looking expected rates of return. The other parallel 580 00:40:19,120 --> 00:40:25,600 Speaker 1: with the tech bubble is that at the peak of 581 00:40:25,600 --> 00:40:28,919 Speaker 1: the tech bubble, five of the eight largest market cap 582 00:40:28,960 --> 00:40:34,120 Speaker 1: companies on the planet. We're tech companies today seven of 583 00:40:34,160 --> 00:40:39,319 Speaker 1: the eight largest our tech companies. The valuations aren't as 584 00:40:39,360 --> 00:40:42,800 Speaker 1: extravagant as they were in two thousand, but the concentration 585 00:40:44,080 --> 00:40:46,760 Speaker 1: at the top of the list in global market cap 586 00:40:47,080 --> 00:40:50,400 Speaker 1: is even more. So let me push back on that 587 00:40:50,440 --> 00:40:53,840 Speaker 1: because we've we've been debating this um with some folks 588 00:40:53,840 --> 00:41:00,839 Speaker 1: in the office. So technology today represents the elimination of 589 00:41:00,960 --> 00:41:07,319 Speaker 1: human ingenuity and effort. And why wouldn't technology companies that 590 00:41:07,480 --> 00:41:11,840 Speaker 1: don't require a giant infrastructure. Think back to the railroads. 591 00:41:11,880 --> 00:41:16,640 Speaker 1: It costs inflation adjusted billions to lay thousands of miles 592 00:41:16,640 --> 00:41:19,680 Speaker 1: of tracks and all the manpower you had to hire 593 00:41:19,719 --> 00:41:25,040 Speaker 1: in locomotives and rail cars and all that stuff. Right, 594 00:41:25,280 --> 00:41:31,160 Speaker 1: Completely tapping intensive, completely labor intensive. Now a startup is 595 00:41:31,200 --> 00:41:34,360 Speaker 1: a couple of guys on a laptop and an internet connection, 596 00:41:34,760 --> 00:41:37,520 Speaker 1: so you don't have the same capital requirements you don't 597 00:41:37,520 --> 00:41:41,720 Speaker 1: have the same labor intensity and the ability to scale 598 00:41:42,239 --> 00:41:46,319 Speaker 1: is immense. So shouldn't the A shouldn't these companies be 599 00:41:46,400 --> 00:41:50,680 Speaker 1: trading at a premium? And B shouldn't they be dominating 600 00:41:51,200 --> 00:41:54,279 Speaker 1: the market? Courts? Hey, this is the future and technology 601 00:41:54,360 --> 00:41:58,680 Speaker 1: is driving us all with robots and driverless cars and 602 00:41:58,880 --> 00:42:01,800 Speaker 1: automation and your name it. But you tell me which 603 00:42:01,840 --> 00:42:05,319 Speaker 1: companies are going to be the center of innovation ten 604 00:42:05,400 --> 00:42:07,960 Speaker 1: years from now, and I will happily acknowledge that those 605 00:42:08,000 --> 00:42:13,040 Speaker 1: companies deserve massive valuations today, huge multiples. The problem with 606 00:42:13,120 --> 00:42:17,480 Speaker 1: that thesis is really simple, and that's casting a BroadNet. 607 00:42:18,520 --> 00:42:21,239 Speaker 1: You're going to have a lot of companies with a 608 00:42:21,360 --> 00:42:28,120 Speaker 1: fantastic story. Back in two thousands, this story was these 609 00:42:28,200 --> 00:42:31,480 Speaker 1: companies are changing. It's a new paradigm. These companies are 610 00:42:31,560 --> 00:42:34,480 Speaker 1: changing the way we do business, the way we communicate. 611 00:42:35,280 --> 00:42:42,200 Speaker 1: They're radically reshaping the macro economy, and this industry is 612 00:42:42,280 --> 00:42:45,640 Speaker 1: going to be changing our world. So of course they 613 00:42:45,680 --> 00:42:52,200 Speaker 1: deserve massive premium multiples. What was overlooked was that these 614 00:42:52,239 --> 00:42:58,600 Speaker 1: companies were disruptors, and the disruptors themselves get disrupted, often 615 00:42:58,800 --> 00:43:03,879 Speaker 1: very fast. So how many search engines preceded Google how 616 00:43:03,920 --> 00:43:10,600 Speaker 1: many how many handheld devices preceded the iPhone, and we're 617 00:43:10,600 --> 00:43:16,160 Speaker 1: seen as utterly dominant. BlackBerry own that market for the palm. 618 00:43:16,320 --> 00:43:20,360 Speaker 1: Palm briefly was trading for market cap greater than General 619 00:43:20,400 --> 00:43:22,960 Speaker 1: Motors and and both of them eventually went to zero. 620 00:43:24,400 --> 00:43:29,239 Speaker 1: So you have an industry with massive change. Here's a 621 00:43:29,280 --> 00:43:35,720 Speaker 1: fascinating thing. The ten largest market cap companies in technology 622 00:43:35,760 --> 00:43:40,359 Speaker 1: in the US in the year two thousand, um how 623 00:43:40,400 --> 00:43:42,880 Speaker 1: many of those outperformed in the eighteen years before a 624 00:43:42,920 --> 00:43:44,640 Speaker 1: start of two thousand and the start of this year. 625 00:43:45,160 --> 00:43:48,920 Speaker 1: Zero a single one, not one beat the market. The 626 00:43:49,000 --> 00:43:52,400 Speaker 1: fascinating part about tell me the companies ten years hence, 627 00:43:53,719 --> 00:43:57,640 Speaker 1: look back ten years ago. There was no go down 628 00:43:57,680 --> 00:44:01,000 Speaker 1: the list. Facebook was in public, Twitter was in public. 629 00:44:01,080 --> 00:44:04,319 Speaker 1: Netflix wasn't public. Actually Netflix was public, but they were 630 00:44:04,360 --> 00:44:07,760 Speaker 1: sending DVDs through the MAIP. Go down the whole list 631 00:44:07,960 --> 00:44:12,280 Speaker 1: and go to ten years previous to that. Google wasn't public. 632 00:44:12,600 --> 00:44:16,000 Speaker 1: You could, you could. Apple was thought to be going bankrupt. 633 00:44:16,080 --> 00:44:19,080 Speaker 1: Amazon was a glimmer and Jeff Bezos is I So 634 00:44:19,239 --> 00:44:22,560 Speaker 1: it's ten years doesn't seem like a long time, but 635 00:44:22,760 --> 00:44:26,799 Speaker 1: making a forecast ten years, hence, it's all but impossible. 636 00:44:26,840 --> 00:44:30,320 Speaker 1: You could get lucky. But here's another fascinating thing about 637 00:44:30,680 --> 00:44:34,319 Speaker 1: um bubbles and about markets in general. If you take 638 00:44:34,360 --> 00:44:38,759 Speaker 1: the ten largest market cap companies on the planet, on average, 639 00:44:39,000 --> 00:44:40,960 Speaker 1: only two of them are still on that list ten 640 00:44:41,040 --> 00:44:45,920 Speaker 1: years later. That's amazing. It's eight or under performers. Now, 641 00:44:47,640 --> 00:44:51,759 Speaker 1: the eight that fall off the list are obviously and 642 00:44:51,840 --> 00:44:56,640 Speaker 1: assuredly performing worse than the eight that replaced them, and 643 00:44:56,680 --> 00:44:59,400 Speaker 1: the eight that are on definition by definition, and the 644 00:44:59,440 --> 00:45:02,360 Speaker 1: eight that are on the list today have a bigger 645 00:45:02,400 --> 00:45:05,400 Speaker 1: weight than the ones that replace them. So you have 646 00:45:05,520 --> 00:45:10,440 Speaker 1: this drag associated with capitalization waiting. So even the top 647 00:45:10,560 --> 00:45:14,960 Speaker 1: ten reinforces the notion of what's wrong with indexing. That 648 00:45:15,040 --> 00:45:17,920 Speaker 1: doesn't make it easier for active managers to add value 649 00:45:18,560 --> 00:45:22,000 Speaker 1: if they're looking over the shoulder and wondering, how am 650 00:45:22,000 --> 00:45:25,279 Speaker 1: I hurting myself by not owning Netflix? Or shouldn't I 651 00:45:25,320 --> 00:45:28,440 Speaker 1: really take advantage of the dip and buy more Tesla? Now, 652 00:45:28,480 --> 00:45:31,520 Speaker 1: I just we're recording this on a day when the 653 00:45:31,520 --> 00:45:34,880 Speaker 1: Wall Street Journal had a column out, I'm sorry it 654 00:45:34,960 --> 00:45:38,800 Speaker 1: was Bloomberg had a column out that said Apple a 655 00:45:38,920 --> 00:45:42,320 Speaker 1: stone's throw away from a trillion dollars and the biggest 656 00:45:42,360 --> 00:45:45,960 Speaker 1: market cap company is actually trading in a much lower 657 00:45:46,040 --> 00:45:50,319 Speaker 1: multiple than the previous times, when, at least on an 658 00:45:50,360 --> 00:45:54,920 Speaker 1: inflation adjusted basis, we had companies approaching the same level. 659 00:45:55,440 --> 00:45:59,319 Speaker 1: Apple at eighteen times is much cheaper than go down 660 00:45:59,400 --> 00:46:02,239 Speaker 1: the list when it was Qualcom, when it was Microsoft, 661 00:46:02,280 --> 00:46:07,720 Speaker 1: when it was whoever. Uh, so are the faning the problem? 662 00:46:07,719 --> 00:46:11,160 Speaker 1: I guess we run into Apple. A new favorite of 663 00:46:11,160 --> 00:46:16,200 Speaker 1: Warren Buffett's is cheap Amazon, now that they're starting to 664 00:46:16,200 --> 00:46:20,840 Speaker 1: show a profit by any rational measure other than pure 665 00:46:21,000 --> 00:46:26,719 Speaker 1: growth and market share, looks very expensive, so as does 666 00:46:26,800 --> 00:46:29,560 Speaker 1: we Work, and a bunch of others. Well, the private 667 00:46:29,560 --> 00:46:33,239 Speaker 1: company's uber we Works. Yeah, tharaos that one didn't work 668 00:46:33,280 --> 00:46:36,120 Speaker 1: out too well. But go down the list of the 669 00:46:36,200 --> 00:46:40,279 Speaker 1: so called unicorns, what does that tell us about how 670 00:46:40,360 --> 00:46:45,280 Speaker 1: much capital is chasing? Exactly right? And when you're talking 671 00:46:45,320 --> 00:46:48,239 Speaker 1: about the unicorns, the very simple fact is some of 672 00:46:48,280 --> 00:46:51,200 Speaker 1: them are worth every penny of what their valuation is today. 673 00:46:51,719 --> 00:46:55,160 Speaker 1: I just don't know which one. And uh, if you 674 00:46:55,200 --> 00:47:00,160 Speaker 1: can pick those um Google since it's i p OH 675 00:47:00,360 --> 00:47:06,440 Speaker 1: has been a persistent favorite for value managers to underweight 676 00:47:06,560 --> 00:47:10,840 Speaker 1: it and for value manager for deep value managers to 677 00:47:10,880 --> 00:47:14,799 Speaker 1: even short it. Okay, well that's not working out so well. 678 00:47:15,760 --> 00:47:22,160 Speaker 1: But for every Google, there's a palm Um, there's Uh, 679 00:47:22,200 --> 00:47:26,200 Speaker 1: there's an array of companies where you look back and say, 680 00:47:26,239 --> 00:47:28,799 Speaker 1: as you did with Saraos that didn't work out so well. 681 00:47:29,520 --> 00:47:34,160 Speaker 1: Thin Nos was hot, it was going to change the world, right, 682 00:47:34,239 --> 00:47:37,960 Speaker 1: But that was an outright fraud. That's very different. And 683 00:47:37,960 --> 00:47:42,440 Speaker 1: and Elizabeth Holmes, the founder and CEO, just settled fraud 684 00:47:42,640 --> 00:47:45,840 Speaker 1: accusations from the s with the sec The company is 685 00:47:45,920 --> 00:47:50,240 Speaker 1: laid off almost all of its staff. Heartily recommend Carrie 686 00:47:50,280 --> 00:47:53,799 Speaker 1: Row's book Bad Blood. It's a fascinating read. Uh. And 687 00:47:53,840 --> 00:47:56,359 Speaker 1: we'll get to books in a minute. But where there 688 00:47:56,400 --> 00:47:59,759 Speaker 1: aren't cases of outright where it isn't a scam, where 689 00:47:59,760 --> 00:48:03,560 Speaker 1: it's which a legitimate company who, for whatever reason, its 690 00:48:03,640 --> 00:48:07,800 Speaker 1: moment may have passed. How can you determine with any 691 00:48:07,800 --> 00:48:10,600 Speaker 1: degree of confidence this is a company that's going to 692 00:48:10,680 --> 00:48:13,600 Speaker 1: be around for ten or twenty years. You can't. You 693 00:48:13,680 --> 00:48:19,680 Speaker 1: can't um x andity. You can't say which of the popular, 694 00:48:19,760 --> 00:48:23,560 Speaker 1: beloved star companies are going to be around in ten years, 695 00:48:23,920 --> 00:48:26,600 Speaker 1: let alone which ones are going to outperform. If history 696 00:48:26,680 --> 00:48:31,000 Speaker 1: is an example, Uh, there were tech companies that were 697 00:48:31,800 --> 00:48:36,320 Speaker 1: uh uh described as being sensibly priced in two thousand 698 00:48:36,400 --> 00:48:40,440 Speaker 1: because they were only twenty times the two year forward earnings. Well, 699 00:48:40,440 --> 00:48:43,800 Speaker 1: look at Microsoft, which has since under the new CEO, 700 00:48:44,040 --> 00:48:48,840 Speaker 1: Saudia Nadela, has since returned to very quietly, has become 701 00:48:49,320 --> 00:48:53,160 Speaker 1: the third largest or third most profitable company in the world, 702 00:48:53,160 --> 00:48:56,080 Speaker 1: third largest market cap. I don't know if that's in 703 00:48:56,160 --> 00:48:59,840 Speaker 1: tech stocks or stocks in general, and that's something that 704 00:49:00,239 --> 00:49:03,680 Speaker 1: kind of was left for dead after the dot coms, 705 00:49:04,360 --> 00:49:07,440 Speaker 1: so no one would have very few people were predicting 706 00:49:07,480 --> 00:49:11,480 Speaker 1: Microsoft was going to make a comeback. I'm surprised Buffett, 707 00:49:11,560 --> 00:49:15,160 Speaker 1: with his friendship with Gates, didn't recognize the value and 708 00:49:15,200 --> 00:49:19,319 Speaker 1: Microsoft UM. But the question that all this comes to 709 00:49:19,600 --> 00:49:22,920 Speaker 1: is if history tells us that these top ten stocks, 710 00:49:22,960 --> 00:49:24,440 Speaker 1: most of them are going to drop out of the 711 00:49:24,440 --> 00:49:28,600 Speaker 1: top ten, is its simple valuation mean reversion or is 712 00:49:28,680 --> 00:49:32,120 Speaker 1: something else at work here? Part of it is valuation 713 00:49:32,160 --> 00:49:36,200 Speaker 1: mean reversion. Part of it. We wrote a piece UM 714 00:49:36,239 --> 00:49:39,520 Speaker 1: called too Big to Succeed, kind of a play on 715 00:49:39,600 --> 00:49:43,120 Speaker 1: the notion of too big to fail, and the point 716 00:49:43,120 --> 00:49:46,400 Speaker 1: of that paper was the largest market cap companies get 717 00:49:46,440 --> 00:49:51,080 Speaker 1: there because they're big, successful businesses and trading at high multiples. 718 00:49:51,719 --> 00:49:53,680 Speaker 1: You don't get to the top of a sector or 719 00:49:53,800 --> 00:49:56,920 Speaker 1: top of the market without both conditions generally being true. 720 00:49:58,280 --> 00:50:03,359 Speaker 1: For that reason, UH, these companies are likely to disappoint 721 00:50:03,440 --> 00:50:07,040 Speaker 1: just on evaluation basis. Now, add on top of that 722 00:50:07,160 --> 00:50:11,600 Speaker 1: the fact that now these companies are so visible that 723 00:50:11,760 --> 00:50:16,359 Speaker 1: everyone's taking shots at them. Their competitors are after them, 724 00:50:16,680 --> 00:50:20,920 Speaker 1: regulators want to put a new notch on their gun barrel. Uh. 725 00:50:21,160 --> 00:50:24,520 Speaker 1: The list goes on and on, and so Apple goes 726 00:50:24,600 --> 00:50:31,240 Speaker 1: from being a beloved trendy darling to being under attack 727 00:50:31,719 --> 00:50:36,200 Speaker 1: from regulators all over the world, UH, questioned and challenged 728 00:50:36,280 --> 00:50:39,320 Speaker 1: because of the buggy nous of some of their um 729 00:50:39,520 --> 00:50:42,440 Speaker 1: uh software these days. Look at General Electric is a 730 00:50:42,440 --> 00:50:46,239 Speaker 1: perfect example. They're a greater love darling than g in 731 00:50:46,280 --> 00:50:49,720 Speaker 1: the in the nineties, not at all, And I, best 732 00:50:49,719 --> 00:50:53,080 Speaker 1: of my recollection, it has not outperformed since then by 733 00:50:53,160 --> 00:50:57,360 Speaker 1: much it's gotten. So I have to ask you. You 734 00:50:57,520 --> 00:51:02,560 Speaker 1: keep referencing various white papers, um how smart batic could 735 00:51:02,600 --> 00:51:05,239 Speaker 1: go disastfully wrong, too big to succeed. There was one 736 00:51:05,239 --> 00:51:09,680 Speaker 1: other you mentioned When you and the research staff at 737 00:51:09,760 --> 00:51:13,720 Speaker 1: Research Affiliates are thinking about writing a white paper putting 738 00:51:13,719 --> 00:51:17,160 Speaker 1: it together, who is your target audience for that? Are 739 00:51:17,200 --> 00:51:20,479 Speaker 1: you writing that? You know? Daniel Borstein very famously said, 740 00:51:20,520 --> 00:51:22,960 Speaker 1: I write to figure out what I think. I'm going 741 00:51:23,000 --> 00:51:26,640 Speaker 1: to suggest that's not the motivation with your white papers. 742 00:51:27,000 --> 00:51:29,960 Speaker 1: You guys already know what you think. Who is the 743 00:51:30,040 --> 00:51:35,080 Speaker 1: target audience for those papers? You know it's a really 744 00:51:35,080 --> 00:51:39,120 Speaker 1: good question, because there's not a really good answer. Yeah, 745 00:51:39,239 --> 00:51:41,799 Speaker 1: we'd love for our papers to be accessible to the 746 00:51:41,880 --> 00:51:45,200 Speaker 1: ordinary Joe on the street, mom and pop. Investors aren't 747 00:51:45,239 --> 00:51:48,480 Speaker 1: really reading white papers. That they aren't reading them, and 748 00:51:49,400 --> 00:51:52,640 Speaker 1: the papers are in many cases too subtle, to mathematical, 749 00:51:52,719 --> 00:51:55,080 Speaker 1: too complicated. When I get to page seven and it's 750 00:51:55,120 --> 00:51:57,759 Speaker 1: all formulas, that's where it's happened. Well, we don't do that. 751 00:51:58,239 --> 00:52:01,439 Speaker 1: We don't do formulas the way I finance general would, 752 00:52:01,800 --> 00:52:06,239 Speaker 1: but we do. I think our general target would be 753 00:52:06,280 --> 00:52:11,399 Speaker 1: somebody with the sophistication of the average financial advisor. If 754 00:52:11,440 --> 00:52:14,240 Speaker 1: we're writing over the heads of the average financial advisor, 755 00:52:14,280 --> 00:52:18,400 Speaker 1: we're not doing anybody any good. If we're writing below 756 00:52:18,520 --> 00:52:23,600 Speaker 1: that level, we run a risk of oversimplifying. And uh, 757 00:52:24,640 --> 00:52:30,600 Speaker 1: we do love challenging conventional wisdom. I've made a career 758 00:52:30,960 --> 00:52:34,759 Speaker 1: out of looking at things that are generally perceived to 759 00:52:34,800 --> 00:52:38,360 Speaker 1: be true and testing them, and sometimes they are true 760 00:52:38,760 --> 00:52:41,680 Speaker 1: and sometimes they're not. And when they're not, you get 761 00:52:41,719 --> 00:52:46,759 Speaker 1: a paper out of it that rattle some cages and 762 00:52:47,040 --> 00:52:52,280 Speaker 1: that maybe even can change the business in a modest way. 763 00:52:52,680 --> 00:52:56,440 Speaker 1: So um, one of the things that I've found is 764 00:52:56,520 --> 00:52:59,600 Speaker 1: that when you write a paper that challenges conventional wisdom, 765 00:53:00,080 --> 00:53:02,840 Speaker 1: there's somebody out there. In fact, usually there's lots of 766 00:53:02,840 --> 00:53:05,000 Speaker 1: people out there who have made a career on that 767 00:53:05,080 --> 00:53:08,440 Speaker 1: conventional wisdom. And boy are they angry to say to 768 00:53:08,520 --> 00:53:12,560 Speaker 1: say the least. So one of the questions that keeps 769 00:53:12,600 --> 00:53:15,960 Speaker 1: coming up on the just low cost indexing side is, 770 00:53:16,760 --> 00:53:21,000 Speaker 1: given the growth of Vanguard and black Rock four trillion 771 00:53:21,040 --> 00:53:23,359 Speaker 1: and five trillion respectively, I think they're gonna be five 772 00:53:23,360 --> 00:53:26,480 Speaker 1: and six in a short period of time. The question 773 00:53:26,520 --> 00:53:30,239 Speaker 1: that always comes up with low cost passive indexes is hey, 774 00:53:30,360 --> 00:53:33,880 Speaker 1: how big can these get before it no longer works? 775 00:53:34,440 --> 00:53:39,879 Speaker 1: I look at smart Beta, from it tripled to over 776 00:53:39,960 --> 00:53:44,280 Speaker 1: six billion, it's a stone throw Uh now from a trillion, 777 00:53:44,880 --> 00:53:48,240 Speaker 1: it's almost as big as Apple, almost as biggest Apple, 778 00:53:48,760 --> 00:53:51,839 Speaker 1: almost as big as one stock. At what point? So 779 00:53:51,880 --> 00:53:54,920 Speaker 1: there's well, the biggest stock, But at what point does 780 00:53:54,960 --> 00:53:58,520 Speaker 1: this top out When does it become so large that 781 00:53:58,680 --> 00:54:03,360 Speaker 1: everybody's doing it and therefore there's no outperformance in it. Firstly, 782 00:54:03,920 --> 00:54:07,320 Speaker 1: smart beta has been to become a catch all phrase 783 00:54:07,840 --> 00:54:12,240 Speaker 1: that spans a lot of strategies, many of which aren't 784 00:54:12,360 --> 00:54:19,200 Speaker 1: smart at all. So the notion that it's just a label, right, 785 00:54:19,239 --> 00:54:23,360 Speaker 1: So let's stick forget smart beta. I don't like passive indexing. 786 00:54:23,360 --> 00:54:27,359 Speaker 1: I don't like smart beta. Let's stick with fundamental indexing, 787 00:54:27,520 --> 00:54:32,040 Speaker 1: and we'll stick with price to sales, price to earnings, 788 00:54:32,080 --> 00:54:34,640 Speaker 1: price to book value, price to dividend, which I think 789 00:54:34,719 --> 00:54:39,600 Speaker 1: is a fundamentals where where research affiliates began. And that's 790 00:54:39,719 --> 00:54:45,440 Speaker 1: did we say that's or more of the indices you create? Um, 791 00:54:45,440 --> 00:54:50,080 Speaker 1: it's it's about UM eight of our A U M. 792 00:54:50,880 --> 00:54:56,000 Speaker 1: The rest is global asset allocation strategies. Now, in terms 793 00:54:56,000 --> 00:55:00,760 Speaker 1: of capacity, different so called smart beta strategies have different capacity. 794 00:55:00,800 --> 00:55:04,560 Speaker 1: Some of them are very high turnover UM, heavily involved 795 00:55:04,560 --> 00:55:09,400 Speaker 1: in illiquid companies, for instance, um UH. Roger Robbertson's favorite 796 00:55:09,400 --> 00:55:13,400 Speaker 1: strategy is an aliquidity strategy. You're gonna focus on companies 797 00:55:13,400 --> 00:55:16,040 Speaker 1: with low liquidity. If you're trying to run a hundred 798 00:55:16,080 --> 00:55:19,279 Speaker 1: billion using that forget not even a chance that, but 799 00:55:19,360 --> 00:55:22,480 Speaker 1: that works for a small niche funds, and that's absolutely 800 00:55:22,719 --> 00:55:28,000 Speaker 1: now fundamental index still to this day pretty much unique 801 00:55:28,200 --> 00:55:35,040 Speaker 1: among the so called smart beta strategies, does have vast capacity. 802 00:55:35,239 --> 00:55:38,720 Speaker 1: Why you're spanning the broad macro economy, you're owning pretty 803 00:55:38,800 --> 00:55:44,520 Speaker 1: much everything you're trading consists of contratrading against the market's 804 00:55:44,600 --> 00:55:48,680 Speaker 1: most extreme bets. So when a price is soaring, you're trimming, well, 805 00:55:48,760 --> 00:55:52,640 Speaker 1: it's easy to find a counterparty to those trades. If 806 00:55:52,640 --> 00:55:54,799 Speaker 1: a stock is tumbling, you're buying. It's easy to find 807 00:55:54,800 --> 00:55:58,080 Speaker 1: a counter party of those trades. You're you're trading is 808 00:55:58,120 --> 00:56:02,640 Speaker 1: spread across a thousand and companies instead of concentrated as 809 00:56:02,680 --> 00:56:06,320 Speaker 1: with SMPI indexation in whatever stocks are being added or 810 00:56:06,360 --> 00:56:09,680 Speaker 1: deleted that particular week. So let me channel Jack Bogel 811 00:56:09,760 --> 00:56:13,400 Speaker 1: and say, all that makes perfect sense, But all that 812 00:56:13,440 --> 00:56:17,719 Speaker 1: trading is expensive, and the gains are offset by your 813 00:56:17,719 --> 00:56:21,080 Speaker 1: turnover and your trading costs. We're selling what people want 814 00:56:21,080 --> 00:56:23,840 Speaker 1: to buy, We're buying what people want to sell. So 815 00:56:23,880 --> 00:56:27,760 Speaker 1: are trading costs at this stage have been immeasurably small. 816 00:56:28,400 --> 00:56:31,799 Speaker 1: At some stage, at some size, we start to move 817 00:56:31,880 --> 00:56:34,960 Speaker 1: prices we're not there yet. How did eighty billion and 818 00:56:34,960 --> 00:56:36,799 Speaker 1: we're not there yet? You know, there's a ways to 819 00:56:36,840 --> 00:56:39,479 Speaker 1: go before you have to really be concerned about that. 820 00:56:40,000 --> 00:56:46,000 Speaker 1: The trading costs for classic capuated indexing are much more vivid, 821 00:56:46,200 --> 00:56:51,480 Speaker 1: much more substantial, measurably so because during that grace period 822 00:56:51,480 --> 00:56:55,120 Speaker 1: you get a nine percent spread between additions and discretionary deleting. 823 00:56:55,239 --> 00:56:58,600 Speaker 1: But that's not the trading costs. That's the actual na 824 00:56:58,719 --> 00:57:02,759 Speaker 1: V gain or loss from the trade. They what do 825 00:57:02,840 --> 00:57:04,799 Speaker 1: they do? They lose half a dozen stocks, they had 826 00:57:04,840 --> 00:57:07,439 Speaker 1: half a dozen stocks. They do that once a year. 827 00:57:07,880 --> 00:57:10,920 Speaker 1: Their trading costs accord. He does it multiple times a year, 828 00:57:11,440 --> 00:57:13,879 Speaker 1: one or two or three stocks, when there's mergers, when 829 00:57:13,880 --> 00:57:17,320 Speaker 1: there's takeouts, when there's things like that. But when I 830 00:57:17,360 --> 00:57:21,680 Speaker 1: look at something like a price to to earnings ratio, 831 00:57:22,640 --> 00:57:27,240 Speaker 1: when you're buying things fundamentally ranked by earnings that changes quarterly, 832 00:57:27,360 --> 00:57:30,640 Speaker 1: how often do you have to rebalance that that index? 833 00:57:30,760 --> 00:57:34,600 Speaker 1: There's two flavors of fundamental index. The original Footsie RAFFI 834 00:57:35,400 --> 00:57:39,080 Speaker 1: rebalances once a year and has ten to annual turnover. 835 00:57:39,120 --> 00:57:42,520 Speaker 1: That's all. And that ten to fifteen percent is spread 836 00:57:43,040 --> 00:57:47,200 Speaker 1: across a thousand companies. It's not concentrated in a dozen 837 00:57:47,320 --> 00:57:55,720 Speaker 1: additions or deletions. The um. Other flavors of Fundamental Index, 838 00:57:56,320 --> 00:58:00,520 Speaker 1: our own Raffi series and the Russell Fundamental Index are 839 00:58:00,960 --> 00:58:04,080 Speaker 1: use what we call quarterly staggered rebalancing, which means every 840 00:58:04,160 --> 00:58:06,680 Speaker 1: quarter you move one fourth of the way to the target. 841 00:58:06,800 --> 00:58:09,640 Speaker 1: Makes sense, you're letting it out. You let momentum run 842 00:58:09,640 --> 00:58:11,840 Speaker 1: on three fourths of the portfolio, and one four of 843 00:58:11,880 --> 00:58:15,240 Speaker 1: the portfolio. You say, okay, enough momentum, we're going to rebalance. 844 00:58:15,960 --> 00:58:17,960 Speaker 1: And by doing it that way, you have the same 845 00:58:18,000 --> 00:58:21,680 Speaker 1: turnover as once a year rebalancing. Still ten to fifteen 846 00:58:21,720 --> 00:58:26,280 Speaker 1: percent annual turnover. It's very low. It's very easy to trade. 847 00:58:26,920 --> 00:58:33,440 Speaker 1: So I don't I don't fret about implementation costs, trading costs, 848 00:58:33,560 --> 00:58:37,680 Speaker 1: moving market prices until we're in the trillion dollar range. 849 00:58:38,160 --> 00:58:40,960 Speaker 1: So we've talked about Van Goard as a competitor in 850 00:58:41,080 --> 00:58:44,160 Speaker 1: black Rock. Let's let's let me bring up something just 851 00:58:44,240 --> 00:58:46,840 Speaker 1: because I'm looking black Rocks. So one of our licensees 852 00:58:46,960 --> 00:58:49,640 Speaker 1: they run over ten, so they're an affiliate, not really 853 00:58:49,680 --> 00:58:53,400 Speaker 1: a true competitor. Yeah, they have competing product and they 854 00:58:53,440 --> 00:58:59,200 Speaker 1: have uh licensed product they're running over ten billion globally 855 00:58:59,240 --> 00:59:02,880 Speaker 1: and RAFFI strategies, so you're you're happy with them, Um, 856 00:59:02,920 --> 00:59:06,360 Speaker 1: I'm looking at price to sales, price to book. Let's 857 00:59:06,400 --> 00:59:10,840 Speaker 1: talk about Dimensional Funds, which is about six billion, and 858 00:59:11,040 --> 00:59:15,000 Speaker 1: their core fundamental index is similar to yours, and that 859 00:59:15,240 --> 00:59:19,000 Speaker 1: they look at price to book and other FAMA based 860 00:59:19,240 --> 00:59:23,200 Speaker 1: FAMA French based factors. But really that's the core of 861 00:59:23,200 --> 00:59:25,960 Speaker 1: of what they do. How do you look at them 862 00:59:26,000 --> 00:59:29,200 Speaker 1: relative to to research affiliates and what what you guys 863 00:59:29,280 --> 00:59:33,840 Speaker 1: do well. RAFFIE in US international and emerging markets has 864 00:59:33,880 --> 00:59:41,680 Speaker 1: has um pretty reliably trounced the d f A value 865 00:59:41,680 --> 00:59:46,920 Speaker 1: products and for an extremely simple reason. D f A 866 00:59:47,600 --> 00:59:50,640 Speaker 1: hues to the religion of efficient markets and says we're 867 00:59:50,640 --> 00:59:54,760 Speaker 1: gonna we're gonna anchor on cap waiting for I mean, 868 00:59:54,840 --> 00:59:58,000 Speaker 1: within their price to book, it'll be get they're gonna 869 00:59:58,080 --> 00:59:59,760 Speaker 1: cap you know, I'm gonna get pushed back and they're 870 00:59:59,760 --> 01:00:02,720 Speaker 1: gonna say here's wrong. I'm gonna forward you that email 871 01:00:02,720 --> 01:00:05,080 Speaker 1: and you can look forward to the email. But in 872 01:00:05,160 --> 01:00:07,800 Speaker 1: any event, they anchor on cap waiting, which is which 873 01:00:07,880 --> 01:00:12,280 Speaker 1: is a mistake, and they do wonderful work. I don't 874 01:00:12,280 --> 01:00:16,240 Speaker 1: want to be seen as suggesting that that they're doing 875 01:00:16,320 --> 01:00:21,240 Speaker 1: something bad. They're doing something better than conventional cap weighted indexing, 876 01:00:21,720 --> 01:00:25,920 Speaker 1: but they anchor on cap waiting. That's that's their starting point, 877 01:00:26,480 --> 01:00:29,800 Speaker 1: so and that's their mistake. I'm gonna have to follow 878 01:00:29,880 --> 01:00:31,960 Speaker 1: up with that. So I only have you for another 879 01:00:32,040 --> 01:00:35,480 Speaker 1: ten or fifteen minutes. I have dozens more questions. We'll 880 01:00:35,520 --> 01:00:38,640 Speaker 1: have to have you back for another time. But let 881 01:00:38,680 --> 01:00:41,920 Speaker 1: me jump into some of my favorite questions that we 882 01:00:41,960 --> 01:00:46,160 Speaker 1: ask everybody, and I'm looking forward to hearing your answers. 883 01:00:47,080 --> 01:00:51,040 Speaker 1: Tell us the most important thing that people don't know 884 01:00:51,120 --> 01:00:53,440 Speaker 1: about you. A lot of people see me as a 885 01:00:53,560 --> 01:00:58,520 Speaker 1: very serious UM research guy. Uh. In point of fact, 886 01:00:58,560 --> 01:01:03,680 Speaker 1: life is short. Having fun is absolutely crucial, and I 887 01:01:03,760 --> 01:01:07,520 Speaker 1: know that about you from camp Ko talk. And so 888 01:01:08,520 --> 01:01:12,840 Speaker 1: I don't do anything. I don't do any research. I 889 01:01:12,920 --> 01:01:18,160 Speaker 1: really don't do anything that isn't fun. I like that answer. 890 01:01:18,640 --> 01:01:21,000 Speaker 1: I'm going to skip ahead to my question number eight. 891 01:01:21,520 --> 01:01:24,720 Speaker 1: What do you do for fun outside of work? Well, 892 01:01:24,760 --> 01:01:30,200 Speaker 1: I collect vintage motorcycles, fastest of their era. I like 893 01:01:30,360 --> 01:01:35,800 Speaker 1: good wine, and I'm a movie junkie. I I have 894 01:01:35,840 --> 01:01:41,040 Speaker 1: watched UM. I write down the movies that I watch 895 01:01:41,240 --> 01:01:43,880 Speaker 1: and I rate them on a five star scale. And 896 01:01:44,480 --> 01:01:48,400 Speaker 1: I've watched over movies in the last six years. Wow, 897 01:01:48,440 --> 01:01:51,600 Speaker 1: that's a lot of movies. Do you modern stuff, classic movies? 898 01:01:51,640 --> 01:01:55,560 Speaker 1: What what's your favorite job? I don't have a favorite. 899 01:01:55,600 --> 01:01:58,040 Speaker 1: I don't watch a lot of the really old movies, 900 01:01:59,280 --> 01:02:04,240 Speaker 1: old as in twenties and thirties and forties, fifties. I 901 01:02:04,280 --> 01:02:06,560 Speaker 1: just saw Roman Holiday the other day. Oh, that's a 902 01:02:06,560 --> 01:02:11,040 Speaker 1: wonderful film. She's just delightful. Yeah, she was taken from 903 01:02:11,080 --> 01:02:15,400 Speaker 1: us much too young. But in any event, the the uh, 904 01:02:16,240 --> 01:02:20,320 Speaker 1: I like variety in films. Uh, that's grace who was 905 01:02:20,360 --> 01:02:22,720 Speaker 1: taken too young. I think Audrey Hepburn lived a fairly 906 01:02:22,800 --> 01:02:27,800 Speaker 1: long she was doing Katherine Hepburn lived a long time. 907 01:02:28,320 --> 01:02:31,520 Speaker 1: Audrey Hepburn I think died in her late sixties. You 908 01:02:31,600 --> 01:02:38,200 Speaker 1: could be right. I am just let's google that. Actually 909 01:02:38,280 --> 01:02:42,080 Speaker 1: this comes up as bing, which I don't know why. Uh, 910 01:02:42,160 --> 01:02:45,520 Speaker 1: sixty three, you are correct, very good memory. Yeah, yeah, 911 01:02:45,560 --> 01:02:48,240 Speaker 1: she had a cerebral hemorrhage while walking down the street 912 01:02:48,240 --> 01:02:54,680 Speaker 1: in Manhattan, just suddenly dropped. Really sad. But in any event, 913 01:02:55,760 --> 01:03:00,480 Speaker 1: very eclectic tastes in films, if it's mainstream Hollywood actable. 914 01:03:00,880 --> 01:03:05,120 Speaker 1: I'm bored. If it is weird and strange, I love it, 915 01:03:05,520 --> 01:03:08,000 Speaker 1: have you? Uh? I was a giant fan of the 916 01:03:08,040 --> 01:03:12,440 Speaker 1: original Blade Runner. Did you see the sequel? So the sequel, 917 01:03:12,520 --> 01:03:14,440 Speaker 1: and then I went back to watch the original for 918 01:03:14,440 --> 01:03:18,840 Speaker 1: a second time after the original is still an astounding 919 01:03:18,880 --> 01:03:22,600 Speaker 1: piece of it is I I saw the new one 920 01:03:22,840 --> 01:03:25,919 Speaker 1: in the theater and I walked out a tad disappointed. 921 01:03:25,960 --> 01:03:28,720 Speaker 1: But that was almost inevitable, and I'm waiting a full 922 01:03:28,840 --> 01:03:32,200 Speaker 1: year to see it again with a little more open minded. 923 01:03:32,720 --> 01:03:37,040 Speaker 1: Sequels are always done on the basis of an original 924 01:03:37,040 --> 01:03:42,200 Speaker 1: film that was brilliant, that was extraordinary, and so it 925 01:03:42,280 --> 01:03:47,480 Speaker 1: suffers by comparison. Patty Shack too, I did not see that. 926 01:03:47,640 --> 01:03:51,600 Speaker 1: Neither did I. But the assumption is um. So let's 927 01:03:51,640 --> 01:03:55,520 Speaker 1: talk about mentors. Who do you look at, who mentored 928 01:03:55,960 --> 01:03:59,720 Speaker 1: you earlier in your career, and who influenced your approach 929 01:03:59,800 --> 01:04:06,280 Speaker 1: to investment. Um. Early mentors were mostly people I worked 930 01:04:06,400 --> 01:04:12,840 Speaker 1: for who were brilliant. Dick Crowle at the Boston Company, UM, 931 01:04:13,000 --> 01:04:17,600 Speaker 1: Bob Lovell at Crumb and Forster at First Quadrant. He 932 01:04:17,640 --> 01:04:22,600 Speaker 1: founded First Quadrant and brought me in his uh president 933 01:04:22,720 --> 01:04:28,880 Speaker 1: and then as CEO later and um um those would 934 01:04:28,920 --> 01:04:31,880 Speaker 1: be two of my most influential mentors. People I didn't 935 01:04:31,880 --> 01:04:36,000 Speaker 1: work for who were mentors. Peter Bernstein was massively influential 936 01:04:36,360 --> 01:04:38,560 Speaker 1: god and the way I think, oh he was he 937 01:04:38,720 --> 01:04:44,160 Speaker 1: was such a mench He was against the against the gods. Well, 938 01:04:44,240 --> 01:04:47,640 Speaker 1: here here's the here's the pitch story. I want you 939 01:04:47,680 --> 01:04:50,120 Speaker 1: to publish my book. It's going to be a book 940 01:04:50,280 --> 01:04:55,000 Speaker 1: on the history of probability theory in finance, and it's 941 01:04:55,000 --> 01:04:58,640 Speaker 1: going to be a best seller. What And it was 942 01:04:58,680 --> 01:05:01,720 Speaker 1: the best seller. It's sold to famillion copies. Such an 943 01:05:01,720 --> 01:05:04,680 Speaker 1: amazing book. I'm slowly working my way through the rest 944 01:05:04,720 --> 01:05:07,640 Speaker 1: of his uh, the rest of his work. And he 945 01:05:07,760 --> 01:05:10,200 Speaker 1: influenced you from afar. Did you have talk with him 946 01:05:10,240 --> 01:05:13,800 Speaker 1: or meet? Oh? We became very good friends, very good friends. 947 01:05:14,560 --> 01:05:17,760 Speaker 1: We worked on two journal articles together, one for Harvard 948 01:05:17,760 --> 01:05:21,600 Speaker 1: Business Review and one for Financial Analyst Journal, which were 949 01:05:21,640 --> 01:05:24,840 Speaker 1: two of my favorite papers that I've been involved in, 950 01:05:25,400 --> 01:05:30,200 Speaker 1: partly because he's such an effortless writer. The paper for 951 01:05:30,240 --> 01:05:32,480 Speaker 1: the Harvard Business Review, he said, why don't you do 952 01:05:32,560 --> 01:05:36,440 Speaker 1: the first draft? I did, and he called me after 953 01:05:36,520 --> 01:05:40,160 Speaker 1: he received it and he said, Rob, there's some gems 954 01:05:40,160 --> 01:05:45,000 Speaker 1: in here, but this is a turgid mess and right 955 01:05:45,800 --> 01:05:49,120 Speaker 1: blunt a little a little blunt, but in a nice way, 956 01:05:49,160 --> 01:05:51,520 Speaker 1: in a in a hey, let me polish this up 957 01:05:51,560 --> 01:05:54,080 Speaker 1: a little bit. Yeah, let me do a complete, massive 958 01:05:54,120 --> 01:05:58,240 Speaker 1: rewrite and turn it into something that the average businessman 959 01:05:58,360 --> 01:06:01,840 Speaker 1: without any investment savvy to understand. And how did the 960 01:06:01,840 --> 01:06:04,280 Speaker 1: paper come out? Came out in the Harvard Business Review? 961 01:06:04,320 --> 01:06:06,320 Speaker 1: I mean, I mean what was what was your final 962 01:06:06,360 --> 01:06:08,440 Speaker 1: read of it? Did you like what he did? And 963 01:06:08,520 --> 01:06:12,080 Speaker 1: how could you not? How could I not? Um? The 964 01:06:12,160 --> 01:06:16,320 Speaker 1: paper was titled by Harvard Business Review. We didn't come 965 01:06:16,400 --> 01:06:21,600 Speaker 1: up with the title The Right Way to Manage your Pension. Uh. 966 01:06:21,640 --> 01:06:27,600 Speaker 1: That's a little arrogant. But it's attention grabbing. It's attention grabbing. Uh. 967 01:06:28,320 --> 01:06:31,640 Speaker 1: And it was. It was an influential paper. So since 968 01:06:31,680 --> 01:06:35,000 Speaker 1: we're talking about Peter Burnestein, let's talk about your favorite books. 969 01:06:35,000 --> 01:06:37,680 Speaker 1: What are some of the favorite things that you have read? 970 01:06:38,200 --> 01:06:41,400 Speaker 1: And I'm just gonna assume iron rand and move beyond that. 971 01:06:41,480 --> 01:06:46,040 Speaker 1: What I really like you did touch on politics, which 972 01:06:46,080 --> 01:06:50,480 Speaker 1: is another of my passions. The uh, for those um 973 01:06:50,520 --> 01:06:53,760 Speaker 1: who don't know me, I'm a libertarian. I believe in 974 01:06:53,840 --> 01:06:58,479 Speaker 1: limited government, which too few people do. The well there 975 01:06:58,480 --> 01:07:03,200 Speaker 1: are people who claim to be libertarians, but really they're 976 01:07:03,240 --> 01:07:06,120 Speaker 1: libertarians for a specific issue, and then they want the 977 01:07:06,160 --> 01:07:11,520 Speaker 1: government intervening elsewhere wherever it's convenient for them. That's human nature. 978 01:07:11,600 --> 01:07:17,480 Speaker 1: The the UH in investments against the gods would be 979 01:07:17,520 --> 01:07:22,200 Speaker 1: tough to beat. It's fantastic. Anything by Ben Graham is 980 01:07:22,320 --> 01:07:28,160 Speaker 1: a must read intelligent investor. Yeah, um, security and security analysis. 981 01:07:28,160 --> 01:07:33,520 Speaker 1: You want to dive in deep um. These are some 982 01:07:33,600 --> 01:07:39,400 Speaker 1: of the giants of our industry. Um. Outside of investing, 983 01:07:39,400 --> 01:07:42,400 Speaker 1: and actually most of my reading when I'm not working 984 01:07:42,680 --> 01:07:47,480 Speaker 1: is outside of investing. A couple of really fun books. 985 01:07:48,520 --> 01:07:53,560 Speaker 1: Four Really, there was a year after Columbus sailed for 986 01:07:53,600 --> 01:07:55,880 Speaker 1: the New There was a book called fourteen nine one 987 01:07:55,920 --> 01:08:03,160 Speaker 1: that examined the America's before Aumbus landed, and the population 988 01:08:03,160 --> 01:08:07,520 Speaker 1: of the America's back then was probably in the in 989 01:08:07,600 --> 01:08:12,320 Speaker 1: the couple of hundred million range. Really, I would not 990 01:08:12,440 --> 01:08:16,280 Speaker 1: have guessed that massively wiped out by measles and other 991 01:08:16,320 --> 01:08:23,120 Speaker 1: diseases where they had no no built up, no genetic 992 01:08:23,520 --> 01:08:28,040 Speaker 1: ability to fight those diseases, so wiped out a hundred 993 01:08:28,040 --> 01:08:33,040 Speaker 1: million plus people. Native Americans were here before Columbus landed. 994 01:08:33,120 --> 01:08:37,200 Speaker 1: I would earlier arrivers. Earlier arrivers said that the shores 995 01:08:37,920 --> 01:08:44,240 Speaker 1: were teeming with people. Fascinating. Uh was the sequel to 996 01:08:44,280 --> 01:08:46,320 Speaker 1: that book, and I think it was even better. It 997 01:08:46,479 --> 01:08:52,599 Speaker 1: shows how global commerce has reshaped the world and how 998 01:08:52,640 --> 01:08:58,400 Speaker 1: it creates seeds of tremendous risk. Another book that I've 999 01:08:58,400 --> 01:09:02,559 Speaker 1: been enjoying immensely, partly because it's so you can pick up, 1000 01:09:02,600 --> 01:09:04,479 Speaker 1: pick it up, read a page or two, and then 1001 01:09:04,520 --> 01:09:07,160 Speaker 1: put it down and come back to it a month 1002 01:09:07,240 --> 01:09:10,439 Speaker 1: later and you haven't missed a beat. It's Letters of Note, 1003 01:09:10,720 --> 01:09:15,320 Speaker 1: which is filled with letters written from person AID to 1004 01:09:15,400 --> 01:09:21,759 Speaker 1: person B going back three thousand years to modern times. 1005 01:09:22,320 --> 01:09:26,880 Speaker 1: Letters that are just fascinating. A letter from a woman 1006 01:09:27,880 --> 01:09:32,920 Speaker 1: in China to her husband headed off to war UM 1007 01:09:32,960 --> 01:09:41,200 Speaker 1: written four b C and the passion in her worrying 1008 01:09:41,240 --> 01:09:46,400 Speaker 1: about him, wanting him to be spectacular in battle, but 1009 01:09:46,560 --> 01:09:51,160 Speaker 1: please come home, and uh, you know, it just reminds 1010 01:09:51,240 --> 01:09:53,639 Speaker 1: you that all of these people were human beings. Even 1011 01:09:53,680 --> 01:09:58,959 Speaker 1: a letter from um Jack the ripper to the police 1012 01:09:59,160 --> 01:10:04,160 Speaker 1: taunting them, and you feel the evil humanity in the letter. 1013 01:10:04,479 --> 01:10:07,280 Speaker 1: It's just fascinating. I'm gonna definitely check that out. That 1014 01:10:07,280 --> 01:10:10,800 Speaker 1: that is quite impressive. Tell us about a time you 1015 01:10:10,920 --> 01:10:16,439 Speaker 1: failed and what you learned from the experience. Well, I 1016 01:10:16,479 --> 01:10:21,160 Speaker 1: was invited to be a global equity strategist at Solomon 1017 01:10:21,240 --> 01:10:27,519 Speaker 1: Brothers in nineteen eighty seven. UM. I lasted there for 1018 01:10:27,640 --> 01:10:35,919 Speaker 1: fourteen months. UM it was a wonderful learning experience. UM 1019 01:10:36,040 --> 01:10:41,160 Speaker 1: I naively, I was only thirty two at the time, 1020 01:10:41,880 --> 01:10:44,719 Speaker 1: and I naively thought I was coming into be global 1021 01:10:44,760 --> 01:10:50,040 Speaker 1: equity strategist, But in fact I was coming into UM 1022 01:10:50,400 --> 01:10:55,160 Speaker 1: reinforced sales. Of course, of course that's the job. And 1023 01:10:55,960 --> 01:10:58,479 Speaker 1: I remember I was brought into a T T S 1024 01:10:58,560 --> 01:11:03,479 Speaker 1: pension fund um UH the week after the market crash. 1025 01:11:04,280 --> 01:11:08,240 Speaker 1: They were using a mean variance optimizer mark What's optimizer 1026 01:11:08,720 --> 01:11:13,000 Speaker 1: to look at their asset allocation, and they were puzzled. 1027 01:11:13,320 --> 01:11:19,799 Speaker 1: They said, we did an optimization. We pushed up return 1028 01:11:19,880 --> 01:11:25,400 Speaker 1: expectations for stocks, pushed down return expectations for bonds because 1029 01:11:25,439 --> 01:11:30,120 Speaker 1: the yields tumbled, pushed up the risk assumption for everything. 1030 01:11:30,160 --> 01:11:36,840 Speaker 1: By it seemed like a very reasonable, even conservative approach. 1031 01:11:37,640 --> 01:11:42,040 Speaker 1: And our optimizer is telling us to get out of 1032 01:11:42,080 --> 01:11:45,439 Speaker 1: stocks and put it all in bonds, and we're it's 1033 01:11:45,439 --> 01:11:48,640 Speaker 1: setting wrong with that, optimizes. So I came in and 1034 01:11:48,680 --> 01:11:51,720 Speaker 1: I explained the mathematics of why the optimizer would do 1035 01:11:51,840 --> 01:11:56,200 Speaker 1: that and ackwards looking as it is. No, it was 1036 01:11:56,240 --> 01:11:59,200 Speaker 1: forward looking. It was forward looking. They were assuming higher 1037 01:11:59,240 --> 01:12:03,040 Speaker 1: the inputs coming from which is now happens on misremembering this, 1038 01:12:03,760 --> 01:12:07,519 Speaker 1: Their inputs were forward looking. So they pushed up the 1039 01:12:07,600 --> 01:12:11,320 Speaker 1: return for stocks because they'd crashed, down the return for 1040 01:12:11,400 --> 01:12:14,599 Speaker 1: bonds because the yields had crashed, and it still wanted them, 1041 01:12:14,600 --> 01:12:17,479 Speaker 1: and it still wanted to put more into bonds because 1042 01:12:17,520 --> 01:12:23,240 Speaker 1: they pushed the risk up for everything. Now I went 1043 01:12:23,360 --> 01:12:26,040 Speaker 1: through with them the mathematics of why it was saying that, 1044 01:12:26,120 --> 01:12:30,120 Speaker 1: and then I concluded by saying, throw out the optimizer 1045 01:12:30,200 --> 01:12:37,120 Speaker 1: by stocks. Well, oh my goodness. The reaction at Solomon 1046 01:12:37,720 --> 01:12:44,240 Speaker 1: in response to that was fascinating because they were salivating 1047 01:12:44,240 --> 01:12:49,480 Speaker 1: over the possibility of a ten billion dollar bond portfolio 1048 01:12:49,560 --> 01:12:55,639 Speaker 1: construction exercise that would make them uh thirty forty basis 1049 01:12:55,680 --> 01:12:59,879 Speaker 1: points on on ten billion an instant fifty million dollars. 1050 01:13:00,160 --> 01:13:03,599 Speaker 1: And here comes this strategist telling the client to do 1051 01:13:03,720 --> 01:13:09,960 Speaker 1: the opposite. Um. Uh, they weren't. They were livid. And 1052 01:13:11,240 --> 01:13:15,080 Speaker 1: the lesson. The lesson learned was you've got to know 1053 01:13:15,120 --> 01:13:18,479 Speaker 1: who your client is. You've got to know what they want, 1054 01:13:19,120 --> 01:13:21,400 Speaker 1: and you've got to know whether what they want is 1055 01:13:21,479 --> 01:13:25,840 Speaker 1: what you're comfortable delivering. And and our final question, tell 1056 01:13:25,920 --> 01:13:28,880 Speaker 1: us something you know about investing today that you wish 1057 01:13:28,880 --> 01:13:33,000 Speaker 1: you knew thirty plus years ago, oh even fifteen years ago. 1058 01:13:33,040 --> 01:13:36,880 Speaker 1: When we launched fundamental Index. We published the paper and 1059 01:13:36,920 --> 01:13:41,920 Speaker 1: immediately set about saying, if you can build an enhanced 1060 01:13:41,960 --> 01:13:44,400 Speaker 1: index relative to cap weight, you can build an enhanced 1061 01:13:44,439 --> 01:13:47,479 Speaker 1: index relative to fundamental index. Who better to do that 1062 01:13:47,520 --> 01:13:51,600 Speaker 1: than us? Well, why don't we figure out which of 1063 01:13:51,680 --> 01:13:58,800 Speaker 1: the fundamental measures works best and have the mix of 1064 01:13:58,880 --> 01:14:05,080 Speaker 1: fundamental metrics be dynamic. And what I didn't realize at 1065 01:14:05,080 --> 01:14:08,200 Speaker 1: the time, we failed miserably. Everything we tried didn't work. 1066 01:14:08,800 --> 01:14:13,799 Speaker 1: Um what I didn't realize at the time was when 1067 01:14:13,840 --> 01:14:19,840 Speaker 1: a strategy becomes massively more expensive, it'll have wonderful past 1068 01:14:19,880 --> 01:14:23,680 Speaker 1: returns and terrible future returns. So we were zeroing in 1069 01:14:23,840 --> 01:14:27,599 Speaker 1: on the fundamental metrics that the market was loving more 1070 01:14:27,640 --> 01:14:32,679 Speaker 1: and was poised to disappoint. So the enhancements failed. Today, 1071 01:14:32,720 --> 01:14:36,919 Speaker 1: I have a better understanding that valuation matters for factors 1072 01:14:36,920 --> 01:14:39,240 Speaker 1: and strategies just as much as it does for stocks. 1073 01:14:39,320 --> 01:14:42,920 Speaker 1: Quite fascinating, we have been speaking with Rob are not 1074 01:14:43,280 --> 01:14:47,080 Speaker 1: of research affiliates. If you enjoy this conversation, be showing 1075 01:14:47,160 --> 01:14:50,760 Speaker 1: look up an inch or down an inch on Apple iTunes, 1076 01:14:50,840 --> 01:14:55,280 Speaker 1: Bloomberg dot com, Stitcher, overcast, wherever finer podcasts are sold, 1077 01:14:55,280 --> 01:14:57,799 Speaker 1: and you can see any of the other two hundred 1078 01:14:57,800 --> 01:15:02,200 Speaker 1: plus such conversations we've had. We love your comments, feedback 1079 01:15:02,200 --> 01:15:05,800 Speaker 1: and suggestions right to us at m IB podcast at 1080 01:15:05,840 --> 01:15:09,120 Speaker 1: Bloomberg dot net. I would be remiss if I did 1081 01:15:09,160 --> 01:15:11,559 Speaker 1: not thank the crack staff that helps me put together 1082 01:15:11,640 --> 01:15:15,799 Speaker 1: this conversation each week. Medina Parwanner is our producer, Slash 1083 01:15:15,840 --> 01:15:19,200 Speaker 1: audio engineer, Taylor Riggs is our booker. Michael bat Nick 1084 01:15:19,320 --> 01:15:22,200 Speaker 1: is our head of research. I'm Barry Hults. You've been 1085 01:15:22,240 --> 01:15:25,280 Speaker 1: listening to Masters in Business on Bloomberg Radio.