1 00:00:07,800 --> 00:00:09,840 Speaker 1: Hello, and welcome to Sabor production of I Heart Radio. 2 00:00:09,880 --> 00:00:12,400 Speaker 1: I'm Any and I'm Lauren Voke obam and today we're 3 00:00:12,400 --> 00:00:17,880 Speaker 1: talking about Guinness. Yes, because if you're listening to this 4 00:00:18,079 --> 00:00:21,160 Speaker 1: as it comes out and potentially in other years depending 5 00:00:21,160 --> 00:00:24,520 Speaker 1: on how the timing place, it is St Patrick's Day 6 00:00:24,680 --> 00:00:29,760 Speaker 1: it is, and Guinness is an Irish brand, So we thought, Hey, 7 00:00:30,360 --> 00:00:33,280 Speaker 1: we've danced around the topic of this brand for a while, 8 00:00:33,320 --> 00:00:36,239 Speaker 1: why not why not do an episode? Why not do 9 00:00:36,280 --> 00:00:40,720 Speaker 1: an episode? And there is a lot going on with Guinness. Yeah, yeah, 10 00:00:40,760 --> 00:00:44,239 Speaker 1: as it turns out, Um, I'm just thinking of all 11 00:00:44,240 --> 00:00:47,960 Speaker 1: of the times that we have such difficulty finding especially 12 00:00:48,000 --> 00:00:51,640 Speaker 1: historical material on any given topic. And as it turns out, 13 00:00:51,640 --> 00:00:55,400 Speaker 1: it really only requires like a brand that is really 14 00:00:55,480 --> 00:00:59,600 Speaker 1: invested in telling people all about itself. It's part of 15 00:00:59,600 --> 00:01:03,720 Speaker 1: its market day to just have a treasure trove of information, 16 00:01:04,720 --> 00:01:09,760 Speaker 1: an absolute treasure trove. Oh man, like too much almost, 17 00:01:09,840 --> 00:01:14,480 Speaker 1: But okay, drink responsibly as always with these episodes, And 18 00:01:14,560 --> 00:01:16,399 Speaker 1: I did want to I know I've shared it before, 19 00:01:17,120 --> 00:01:20,760 Speaker 1: but I had, in my mind was a very disastrous 20 00:01:20,760 --> 00:01:24,720 Speaker 1: pouring experience. But it was fine. Um, okay, why did 21 00:01:24,800 --> 00:01:27,399 Speaker 1: you think it was? Does that Okay, go go ahead 22 00:01:27,400 --> 00:01:30,320 Speaker 1: and tell the story. Okay. So I know I've talked 23 00:01:30,319 --> 00:01:33,120 Speaker 1: about it before, but I did visit the Guinness Brewery 24 00:01:33,200 --> 00:01:36,959 Speaker 1: slash museum, I think, and I was actually looking at 25 00:01:37,000 --> 00:01:41,600 Speaker 1: pictures before this, and they filled me with such nostalgia 26 00:01:41,760 --> 00:01:45,520 Speaker 1: and desire to travel. But I mean, it was truly amazing. 27 00:01:45,600 --> 00:01:48,639 Speaker 1: It was an amazing experience. My mind was absolutely blown. 28 00:01:49,040 --> 00:01:52,280 Speaker 1: I think the show it might have been. I think 29 00:01:52,400 --> 00:01:55,480 Speaker 1: we were fairly new ish, so I wasn't really comfortable 30 00:01:55,520 --> 00:01:59,000 Speaker 1: with reaching out to brands like parents like that. But 31 00:01:59,000 --> 00:02:01,760 Speaker 1: I remember being there and think, king, oh, I want 32 00:02:01,800 --> 00:02:06,640 Speaker 1: to talk to somebody about um. But there there was 33 00:02:06,680 --> 00:02:08,680 Speaker 1: just a lot there. I think it's six floors, it's 34 00:02:08,680 --> 00:02:11,000 Speaker 1: five or six floors. UM. At one point you enter 35 00:02:11,120 --> 00:02:14,880 Speaker 1: this this solid white room that feels like you've entered 36 00:02:14,960 --> 00:02:19,760 Speaker 1: a sci fi movie, and this impeccably dressed dude appeared, 37 00:02:20,040 --> 00:02:21,560 Speaker 1: at least in my case, it was a dude peered 38 00:02:21,560 --> 00:02:23,320 Speaker 1: out of a door in the wall that you couldn't 39 00:02:23,320 --> 00:02:27,320 Speaker 1: even see and there was fog in this room and 40 00:02:27,560 --> 00:02:31,040 Speaker 1: offered you beer on this silver tray and you're just 41 00:02:31,880 --> 00:02:37,679 Speaker 1: you take it, and they're like sure, um, but yes 42 00:02:37,760 --> 00:02:39,480 Speaker 1: they they teach you, and I know we're going to 43 00:02:39,560 --> 00:02:41,800 Speaker 1: go into this in detail. They teach you how to 44 00:02:42,120 --> 00:02:45,280 Speaker 1: do the proper poor the perfect core of a Guinness, 45 00:02:45,520 --> 00:02:49,320 Speaker 1: which is a sixth step pour that, when successfully done, 46 00:02:49,480 --> 00:02:54,560 Speaker 1: takes nineteen point five seconds, which makes me laugh it. Um, 47 00:02:54,600 --> 00:02:57,000 Speaker 1: and if you well, I assume they'd give you the 48 00:02:57,000 --> 00:03:02,120 Speaker 1: certificate no matter what. But um, I was so nervous. 49 00:03:02,160 --> 00:03:05,119 Speaker 1: I'm taking notes, like of all those steps that I'm watching, 50 00:03:05,320 --> 00:03:07,799 Speaker 1: like peviously everyone and they were like, who wants to 51 00:03:07,840 --> 00:03:13,040 Speaker 1: go first? And I took a step back. It was fine, 52 00:03:13,080 --> 00:03:16,480 Speaker 1: it worked out fine, but I was shaking. You get 53 00:03:16,520 --> 00:03:19,160 Speaker 1: to drink the beer. I still have the certificate. It's 54 00:03:19,160 --> 00:03:23,440 Speaker 1: all okay. I I understand it was a high pressure situation, 55 00:03:23,639 --> 00:03:26,160 Speaker 1: but that wasn't even intended to be a pun. But 56 00:03:26,440 --> 00:03:29,440 Speaker 1: but you pulled through, which also wasn't intended to be 57 00:03:29,480 --> 00:03:33,200 Speaker 1: a pun. Oh gosh, I'm sorry. This is so good. Well, 58 00:03:34,520 --> 00:03:38,840 Speaker 1: pluns are plenty, uh. And the marketing floor was amazing. 59 00:03:39,480 --> 00:03:41,480 Speaker 1: They really went over the top on that floor and 60 00:03:41,600 --> 00:03:44,360 Speaker 1: their ads, in large part, have been very successful. We're 61 00:03:44,360 --> 00:03:46,960 Speaker 1: gonna talk about some of them. Um. I bought the 62 00:03:46,960 --> 00:03:48,680 Speaker 1: shirt that says a woman needs a man like a 63 00:03:48,680 --> 00:03:50,880 Speaker 1: fish needs a bike because I just thought it was 64 00:03:51,040 --> 00:03:55,000 Speaker 1: strange and I wanted and that is a past ad campaign. 65 00:03:55,960 --> 00:03:57,600 Speaker 1: I also want to put in here because I had 66 00:03:57,640 --> 00:03:59,440 Speaker 1: never heard this, but I told my co host over 67 00:03:59,520 --> 00:04:00,880 Speaker 1: and stuff on or told you that we were doing 68 00:04:00,920 --> 00:04:02,400 Speaker 1: this episode, and the first thing she told me was 69 00:04:02,480 --> 00:04:05,560 Speaker 1: rhets find out if the rhet story is true. It's 70 00:04:05,600 --> 00:04:08,160 Speaker 1: not true. I didn't look into it too and depth. 71 00:04:08,160 --> 00:04:10,400 Speaker 1: But it's a myth that there were rats in the 72 00:04:10,440 --> 00:04:15,360 Speaker 1: beer at one time. Oh oh no, Well, I'm glad 73 00:04:15,400 --> 00:04:19,160 Speaker 1: that that was a myth. Yeah, yeah, that's all I'll 74 00:04:19,200 --> 00:04:22,680 Speaker 1: say about that. Um, we have done past episodes on beer. 75 00:04:22,920 --> 00:04:25,080 Speaker 1: We've done staffs and porters, We've done I p as, 76 00:04:25,080 --> 00:04:28,240 Speaker 1: we've done sour beers, we've done marts, and I think 77 00:04:28,279 --> 00:04:35,080 Speaker 1: that's it. That maybe sounds like it. We've done a 78 00:04:35,120 --> 00:04:40,719 Speaker 1: lot of episodes, as we've discussed. Yes, so those exist, um, 79 00:04:40,880 --> 00:04:42,160 Speaker 1: if you would like to listen to them. But in 80 00:04:42,240 --> 00:04:44,080 Speaker 1: the meantime, I guess we should get to our questions. 81 00:04:44,600 --> 00:04:53,520 Speaker 1: So Guinness, what is it? Well, Guinness is a brand 82 00:04:53,560 --> 00:04:55,640 Speaker 1: of beer that makes a number of brews, but it 83 00:04:55,720 --> 00:04:58,320 Speaker 1: is perhaps most famous for their stouts, which are a 84 00:04:58,400 --> 00:05:01,760 Speaker 1: category of beers known for their dark coloration and roasty, 85 00:05:01,800 --> 00:05:05,919 Speaker 1: toasty flavors thanks to the heavily roasted grains used in 86 00:05:06,040 --> 00:05:08,520 Speaker 1: making them. UM. In this case, the grain UH in 87 00:05:08,600 --> 00:05:13,280 Speaker 1: question is is malted barley. And Guinness's current lineup available 88 00:05:13,279 --> 00:05:16,680 Speaker 1: in the United States includes a Draft Stout, which is 89 00:05:16,760 --> 00:05:20,400 Speaker 1: poured yes from a specialized tap that incorporates both carbon 90 00:05:20,440 --> 00:05:23,839 Speaker 1: dioxide and nitrogen bubbles into the beer for a creamy 91 00:05:23,839 --> 00:05:27,640 Speaker 1: mouth feel. An Extra Stout which is a higher A 92 00:05:27,760 --> 00:05:30,520 Speaker 1: b V higher alcohol BI volume UM a little bit 93 00:05:30,600 --> 00:05:34,440 Speaker 1: drier on the palette, a Foreign Extra Stout which is 94 00:05:34,480 --> 00:05:36,920 Speaker 1: an even higher A b V and a little bit 95 00:05:36,960 --> 00:05:40,599 Speaker 1: more bitter UM. And a blonde Logger which is a lighter, 96 00:05:40,640 --> 00:05:45,240 Speaker 1: a little hoppier. There's also a smooth which is bottled 97 00:05:45,760 --> 00:05:48,240 Speaker 1: with nitrogen for that for that creamy mouth feel, a 98 00:05:48,400 --> 00:05:52,159 Speaker 1: nitro i p A, which is what it says on 99 00:05:52,200 --> 00:05:54,440 Speaker 1: the box, Yes I p A with nitrogen involved for 100 00:05:54,520 --> 00:05:58,400 Speaker 1: a creamy I p A experience. UM, a Special Export 101 00:05:58,560 --> 00:06:02,880 Speaker 1: which is sweeter and the strongest alcohol bi volume. And 102 00:06:03,000 --> 00:06:05,760 Speaker 1: a black Logger which is crisper and a little bit lighter. 103 00:06:06,640 --> 00:06:10,560 Speaker 1: So yeah, let's talk about this perfect pore, Okay, and 104 00:06:10,600 --> 00:06:14,840 Speaker 1: that whole nitrogen thing, because most beers contain carbon dioxide 105 00:06:14,839 --> 00:06:16,599 Speaker 1: to give them fizz a plus. You know, it's a 106 00:06:16,680 --> 00:06:20,000 Speaker 1: it's a natural result of fermentation. But you can also 107 00:06:20,080 --> 00:06:23,920 Speaker 1: add nitrogen, which creates tiny bubbles like one tenth of 108 00:06:23,960 --> 00:06:28,040 Speaker 1: the size of carbon dioxides, like like big snappy bubbles. 109 00:06:28,560 --> 00:06:32,440 Speaker 1: Nitrogen is also less soluble than carbon dioxide, so instead 110 00:06:32,480 --> 00:06:36,120 Speaker 1: of like a continuing fizz, you get a rush of 111 00:06:36,279 --> 00:06:40,960 Speaker 1: escape and then a relatively flat beer. So when you 112 00:06:41,040 --> 00:06:44,480 Speaker 1: pour this into a traditional pint glass, which is wider 113 00:06:44,520 --> 00:06:47,040 Speaker 1: on the top than it is on the bottom, some 114 00:06:47,120 --> 00:06:52,400 Speaker 1: complex fluid dynamics occur, forcing the bubbles in the glass 115 00:06:52,520 --> 00:06:55,120 Speaker 1: to travel down the sides of the glass and then 116 00:06:55,279 --> 00:06:58,880 Speaker 1: rise up from the center to form that foamy head. 117 00:06:59,440 --> 00:07:03,360 Speaker 1: Umi explains why it looks like they're they're they're sinking, 118 00:07:03,960 --> 00:07:06,760 Speaker 1: although bubbles don't sink, they float. It's just fluid dynamics. 119 00:07:06,760 --> 00:07:16,960 Speaker 1: They're just circuling him. It's just fluid um and uh yes, yes, 120 00:07:17,080 --> 00:07:19,200 Speaker 1: since the since the gas and the beer is that 121 00:07:19,240 --> 00:07:22,160 Speaker 1: blend of C O two and nitrogen. Heavy on the nitrogen, 122 00:07:22,480 --> 00:07:25,400 Speaker 1: you wind up with a relatively still glass of beer. 123 00:07:25,520 --> 00:07:28,680 Speaker 1: Once the bubbles have settled into that foam on top. 124 00:07:29,000 --> 00:07:32,320 Speaker 1: To maximize the effect here, you do need to help 125 00:07:32,560 --> 00:07:37,520 Speaker 1: the nitrogen nucleate, which is why nitro beers are poured 126 00:07:37,560 --> 00:07:41,520 Speaker 1: from this special type of tap faucet that will slow 127 00:07:42,000 --> 00:07:46,680 Speaker 1: and agitate the poor. The Guinness tap contains eleven different 128 00:07:46,720 --> 00:07:51,120 Speaker 1: nozzles to accomplish this. I have a novel, I know 129 00:07:52,080 --> 00:07:56,800 Speaker 1: all on the inside. I don't know. I don't know either. 130 00:07:56,920 --> 00:08:06,080 Speaker 1: I'm getting retroactively nervous. Again, keep up fine, um And 131 00:08:06,160 --> 00:08:10,280 Speaker 1: according to Imbibe magazine, this is a fact that you 132 00:08:10,520 --> 00:08:16,000 Speaker 1: pulled Annie for our Stout Slash Porter episode. Every second 133 00:08:16,000 --> 00:08:19,240 Speaker 1: of every day, somewhere around the world, a bartender pors 134 00:08:19,240 --> 00:08:25,640 Speaker 1: a Guinness using this method. Wow. One researcher who has 135 00:08:25,720 --> 00:08:30,960 Speaker 1: looked deeply into how the bubble fluid dynamic thing works. 136 00:08:31,560 --> 00:08:36,560 Speaker 1: This researcher, William Lee, He insists that this poor and 137 00:08:36,640 --> 00:08:40,520 Speaker 1: that a hundred and nineteen point five seconds is really 138 00:08:40,520 --> 00:08:45,040 Speaker 1: more showmanship than like beverage necessary. And he says that 139 00:08:45,120 --> 00:08:48,560 Speaker 1: you could cut down that time, you know, He's like, 140 00:08:48,640 --> 00:08:51,280 Speaker 1: if you're waiting this long to get your beer, you 141 00:08:51,280 --> 00:08:53,640 Speaker 1: don't need to. You could cut down that time with 142 00:08:53,679 --> 00:08:59,280 Speaker 1: a differently shaped glass without sacrificing like bubble and foam quality. 143 00:08:59,360 --> 00:09:04,120 Speaker 1: And he says that and I quote, unfortunately, the best 144 00:09:04,160 --> 00:09:07,640 Speaker 1: shaped glass for encouraging fast bubble flow would be a 145 00:09:07,679 --> 00:09:14,640 Speaker 1: giant Martini glass. Oh my gosh, that would be hilarious, 146 00:09:14,679 --> 00:09:25,120 Speaker 1: so glorious myself, that's what I envisioned. Oh yeah, I 147 00:09:25,160 --> 00:09:28,680 Speaker 1: mean regular size Martini glasses are supercarious already. I don't 148 00:09:28,679 --> 00:09:31,079 Speaker 1: know why anyone would ever hand me one, but right, 149 00:09:31,200 --> 00:09:35,040 Speaker 1: but in an even larger one like that is unwieldy. Yes, 150 00:09:35,440 --> 00:09:38,040 Speaker 1: he does say that there has to be some kind 151 00:09:38,040 --> 00:09:42,840 Speaker 1: of happy medium for um, something that isn't completely ludicrous 152 00:09:42,960 --> 00:09:47,840 Speaker 1: that people would actually use, and like a quick settling 153 00:09:48,160 --> 00:09:52,839 Speaker 1: Guinness glass. Yeah, I can't believe he would argue that 154 00:09:53,000 --> 00:09:58,040 Speaker 1: a poor that takes nine point five seconds is showmanship 155 00:09:58,080 --> 00:10:02,840 Speaker 1: in any way, but doesn't seem right. I you know, 156 00:10:03,200 --> 00:10:06,160 Speaker 1: I we we should check, we should check his references, 157 00:10:06,320 --> 00:10:18,600 Speaker 1: um or we need to see your data. So so yes, 158 00:10:18,679 --> 00:10:22,600 Speaker 1: I'm gonnas Um partially through marketing, Yes, became famous for 159 00:10:22,640 --> 00:10:25,760 Speaker 1: this perfect pore. But what if you want to enjoy 160 00:10:25,840 --> 00:10:29,400 Speaker 1: a similarly silky pint of guinness from a can or 161 00:10:29,440 --> 00:10:35,960 Speaker 1: a bottle? What do you put a widget in it? What? Oh? 162 00:10:36,040 --> 00:10:37,640 Speaker 1: You you don't put a widget in it, like the 163 00:10:37,679 --> 00:10:40,440 Speaker 1: makers of Guinness put a widget in it. Okay, so 164 00:10:40,600 --> 00:10:44,320 Speaker 1: um uh Guinness draft Um and Gonna Smooth cans and 165 00:10:44,360 --> 00:10:49,319 Speaker 1: bottles contain um both a pressurized carbon dioxide and nitrogen 166 00:10:49,920 --> 00:10:54,160 Speaker 1: and also a little plastic widget which is which is 167 00:10:54,200 --> 00:10:57,840 Speaker 1: a device where I couldn't quite suss out if it 168 00:10:57,920 --> 00:11:01,600 Speaker 1: contains more extra pressure as nitrogen or if that's just 169 00:11:01,679 --> 00:11:05,200 Speaker 1: where the nitrogen collects when you put it into the 170 00:11:05,679 --> 00:11:09,080 Speaker 1: into the can or bottle. Either way, Um, when you 171 00:11:09,160 --> 00:11:15,360 Speaker 1: open your receptacle, it also cracks open or like activates 172 00:11:15,400 --> 00:11:19,439 Speaker 1: the widget, which then releases that nitrogen in these fine 173 00:11:19,480 --> 00:11:23,000 Speaker 1: bubbles that that essentially whip some of the beer into 174 00:11:23,040 --> 00:11:25,880 Speaker 1: a foam um And it's a slow release kind of thing, 175 00:11:25,960 --> 00:11:28,000 Speaker 1: so so the can or the bottle will maintain a 176 00:11:28,000 --> 00:11:30,200 Speaker 1: foamy head for the entire time that you're drinking it. 177 00:11:30,559 --> 00:11:34,320 Speaker 1: These bruis may also contains extra foaming agents to like 178 00:11:34,600 --> 00:11:39,880 Speaker 1: help out a little bit. But yeah, yeah, mostly the widget, 179 00:11:40,720 --> 00:11:43,480 Speaker 1: the widget. Have faith in the widget. I I a 180 00:11:43,480 --> 00:11:45,240 Speaker 1: couple of years ago, I had one of these and 181 00:11:45,280 --> 00:11:46,680 Speaker 1: I didn't realize I had a widget in it, and 182 00:11:46,679 --> 00:11:51,719 Speaker 1: I didn't like read you know, the there, but I 183 00:11:51,800 --> 00:11:57,520 Speaker 1: was like, what the hell is it? Can rattling? Yeah, yeah, 184 00:11:59,600 --> 00:12:05,320 Speaker 1: well what about the nutrition? Oh drink responsibly. Um. Beyond that, 185 00:12:06,040 --> 00:12:10,160 Speaker 1: Guinness Draft, despite being dark in the glass and having 186 00:12:10,160 --> 00:12:13,320 Speaker 1: this you know, full creamy mouth feel, is lower in 187 00:12:13,360 --> 00:12:17,400 Speaker 1: alcohol content and in calories than a lot of other beers. Um, 188 00:12:17,440 --> 00:12:20,080 Speaker 1: it's it's more like a light beer. It's somewhere in 189 00:12:20,120 --> 00:12:23,520 Speaker 1: between like a light beer and a standard beer. It 190 00:12:23,600 --> 00:12:28,600 Speaker 1: also contains a more complex carbohydrates and soluble fiber than 191 00:12:28,600 --> 00:12:31,720 Speaker 1: many other beers, plus a lot of be vitamins like folate. 192 00:12:32,280 --> 00:12:35,440 Speaker 1: And despite the fact that that one of Guinness's like 193 00:12:35,559 --> 00:12:39,000 Speaker 1: marketing slogans in the past has been like it's good 194 00:12:39,040 --> 00:12:43,000 Speaker 1: for you, it's it's alcohol. It's not great for you. 195 00:12:43,320 --> 00:12:47,679 Speaker 1: I mean like like, in some cases, like one unit 196 00:12:47,760 --> 00:12:52,160 Speaker 1: of alcohol per day can help decrease like stress levels 197 00:12:52,240 --> 00:12:56,800 Speaker 1: and some cardiovascular kind of complications, um, in the long run, 198 00:12:56,960 --> 00:12:59,760 Speaker 1: but it's not a health food. And one thing that 199 00:13:00,320 --> 00:13:03,240 Speaker 1: would certainly want you to know is that beer is 200 00:13:03,320 --> 00:13:07,280 Speaker 1: overall not good for lactation or for a baby during breastfeeding. 201 00:13:07,400 --> 00:13:12,120 Speaker 1: That is like a long running myth that anytime I've 202 00:13:12,160 --> 00:13:15,040 Speaker 1: read a whole bunch of interviews with Guinness representatives and 203 00:13:15,080 --> 00:13:18,839 Speaker 1: anytime anyone brings that up there like, no, don't do that, 204 00:13:20,080 --> 00:13:26,520 Speaker 1: those wacky mats, that's no. Like IM trying to be 205 00:13:26,600 --> 00:13:30,079 Speaker 1: nice about it, but clearly very nervous. And I'm like, oh, buddies, 206 00:13:35,240 --> 00:13:43,520 Speaker 1: yeah that makes sense. Yep, yeah, not good. WHOA. There 207 00:13:43,520 --> 00:13:49,160 Speaker 1: are a lot of Guinness numbers, there are, Yes, Guinness 208 00:13:49,200 --> 00:13:51,520 Speaker 1: passed from father to son for five generations in a row. 209 00:13:51,559 --> 00:13:54,840 Speaker 1: And as you said, Lauren, they have kept pretty good 210 00:13:54,880 --> 00:13:58,520 Speaker 1: records as a company. So we will be going through 211 00:13:58,640 --> 00:14:02,040 Speaker 1: through those I've men I think and some of the 212 00:14:02,080 --> 00:14:05,320 Speaker 1: things they did. And Guinness is one of the world's 213 00:14:05,320 --> 00:14:09,720 Speaker 1: most recognizable beer brands and it is very closely associated 214 00:14:09,760 --> 00:14:13,160 Speaker 1: with Ireland, though more people drink it in Nigeria, where 215 00:14:13,160 --> 00:14:14,800 Speaker 1: some believe it is the national beer. And we're gonna 216 00:14:14,840 --> 00:14:19,000 Speaker 1: have more on that throughout. Why that is um It's 217 00:14:19,120 --> 00:14:22,680 Speaker 1: sold in one and twenty countries and brewed in fifty countries. 218 00:14:23,040 --> 00:14:26,680 Speaker 1: According to the Guinness website, ten million glasses are enjoyed 219 00:14:26,720 --> 00:14:30,640 Speaker 1: a day uh and the brewery goes through one hundred 220 00:14:30,680 --> 00:14:34,760 Speaker 1: thousand tons of barley a year. The brewery itself, yes, 221 00:14:34,840 --> 00:14:38,960 Speaker 1: is one of Ireland's largest tourist attractions. According to a thrialist, 222 00:14:39,120 --> 00:14:47,480 Speaker 1: thirteen million pints are consumed on St Patrick's Day alone. Indeed, yes, well, 223 00:14:49,520 --> 00:14:52,320 Speaker 1: Guinness is really popular in Africa. UM, the company that 224 00:14:52,440 --> 00:14:56,800 Speaker 1: owns Guinness owns it everywhere. UM d g O accounts 225 00:14:56,800 --> 00:14:59,840 Speaker 1: for about of the beer market there, along with three 226 00:15:00,000 --> 00:15:04,560 Speaker 1: other companies. D g o's African beer sales are Guinness. 227 00:15:05,120 --> 00:15:08,640 Speaker 1: Most of these sales are of foreign extra stout and yes, 228 00:15:08,680 --> 00:15:12,680 Speaker 1: more on that later. Africa made up thirty of global 229 00:15:12,720 --> 00:15:15,760 Speaker 1: Guinness sales in two thousand four, more than the UK 230 00:15:15,960 --> 00:15:19,680 Speaker 1: and Ireland. UM Africa took Ireland's place of as the 231 00:15:19,720 --> 00:15:23,920 Speaker 1: second largest market in two thousands seven, behind only the UK. 232 00:15:24,800 --> 00:15:27,200 Speaker 1: Sales continue to grow at an annual rate of around 233 00:15:27,320 --> 00:15:32,480 Speaker 1: thirteen percent, and thirteen breweries produced Guinness on that continent. Yes, 234 00:15:33,040 --> 00:15:37,960 Speaker 1: this I had no idea about. I find it so interesting. Yeah, 235 00:15:38,040 --> 00:15:39,800 Speaker 1: I think I talked about this in the Stouts are 236 00:15:39,880 --> 00:15:43,000 Speaker 1: are Porter Stouts or reporters in the South and Porters 237 00:15:43,040 --> 00:15:45,840 Speaker 1: episode where I always had this association with Guinness as 238 00:15:45,840 --> 00:15:50,280 Speaker 1: being this really heavy like filling and I thought I 239 00:15:50,280 --> 00:15:52,360 Speaker 1: add a lot more alcohol in it, which probably says 240 00:15:52,400 --> 00:15:55,640 Speaker 1: a lot about some stereotypes I've absorbed over the years, 241 00:15:56,560 --> 00:15:59,440 Speaker 1: but like like a much heavier beer than it actually is. 242 00:15:59,480 --> 00:16:01,800 Speaker 1: Every time I joy one, I'm almost pleasantly surprised by 243 00:16:01,920 --> 00:16:06,800 Speaker 1: how smooth it is. Yeah. Absolutely, yeah. Because of that, 244 00:16:06,920 --> 00:16:08,840 Speaker 1: I don't think of it as a beer you would 245 00:16:08,920 --> 00:16:12,680 Speaker 1: drink in like traditionally hot places like Africa, or at 246 00:16:12,720 --> 00:16:16,280 Speaker 1: least in some of these countries. Yeah, yeah, yeah, certainly 247 00:16:16,320 --> 00:16:21,880 Speaker 1: Africa is not a climatic monolith r exactly, Yes, but yeah, 248 00:16:22,320 --> 00:16:24,760 Speaker 1: it's it's not what I would go to first for 249 00:16:24,800 --> 00:16:27,880 Speaker 1: a for a warm weather beer, I agree with, Yes, absolutely, 250 00:16:28,400 --> 00:16:31,800 Speaker 1: and okay. The Guinness Book of World Records is sold 251 00:16:31,800 --> 00:16:34,400 Speaker 1: in one hundred countries, available in twenty three languages, with 252 00:16:34,400 --> 00:16:38,240 Speaker 1: one hundred thirty million copies sold. And my my little 253 00:16:38,280 --> 00:16:39,680 Speaker 1: brother used to be really big into these, and he 254 00:16:39,720 --> 00:16:44,120 Speaker 1: would get these Oh yeah, it's wonderful. Yeah, and he 255 00:16:44,160 --> 00:16:46,360 Speaker 1: would like rattle off these records in the middle of 256 00:16:46,400 --> 00:16:49,280 Speaker 1: conversations like how did you know this? Why do you notice? 257 00:16:51,440 --> 00:16:53,920 Speaker 1: And just to no here, we've discussed it before. But Guinness, 258 00:16:54,280 --> 00:16:56,600 Speaker 1: it does consistently They do consistently knocking out of the 259 00:16:56,600 --> 00:17:00,240 Speaker 1: park with marketing campaigns, which is what this book art 260 00:17:00,240 --> 00:17:04,000 Speaker 1: it out as yeah, yeah, and we're also going to 261 00:17:04,040 --> 00:17:06,920 Speaker 1: talk about that more in the history section, which we 262 00:17:06,960 --> 00:17:09,399 Speaker 1: should get into. We should, but first we should get 263 00:17:09,400 --> 00:17:11,280 Speaker 1: into a quick break for a word from our sponsor, 264 00:17:19,960 --> 00:17:23,440 Speaker 1: and we're back. Thank you sponsored, Yes, thank you. So, 265 00:17:24,320 --> 00:17:26,120 Speaker 1: as we said at the top, you can go see 266 00:17:26,160 --> 00:17:29,200 Speaker 1: our beer episodes for more in depth history on specific 267 00:17:29,320 --> 00:17:34,280 Speaker 1: types of beers. Yes, yes, but today we're focusing on Guinness, 268 00:17:34,320 --> 00:17:37,600 Speaker 1: particularly in that that's plenty. Oh goodness, it's certainly more 269 00:17:37,680 --> 00:17:41,560 Speaker 1: more than plenty. Check out Sour Beers for Um for 270 00:17:41,600 --> 00:17:47,399 Speaker 1: a kind of large scale overview of the history of beer. 271 00:17:47,560 --> 00:17:49,959 Speaker 1: And then yeah, the Stouts Importers episode for kind of 272 00:17:50,000 --> 00:17:53,080 Speaker 1: like how this style of beer came to be. Yes, 273 00:17:53,200 --> 00:17:56,880 Speaker 1: but but all right, and yes disclaimer, a lot of 274 00:17:56,920 --> 00:18:01,040 Speaker 1: this information does come from the Guinness website. It seems 275 00:18:01,080 --> 00:18:03,320 Speaker 1: that they have kept really good records over the years. 276 00:18:03,359 --> 00:18:07,280 Speaker 1: But yes, that's just the caveatic. Companies are interested in 277 00:18:07,320 --> 00:18:13,520 Speaker 1: presenting themselves in the best light. Yes, so yes. Grains 278 00:18:13,560 --> 00:18:18,439 Speaker 1: of Grains of Salt. Grains of Guinness Brewery was founded 279 00:18:18,440 --> 00:18:22,240 Speaker 1: in Dublin, Ireland in seventeen fifty nine by Arthur Guinness. 280 00:18:22,800 --> 00:18:27,040 Speaker 1: So Guinness was born in and Sellbridge, Ireland. He most 281 00:18:27,080 --> 00:18:29,919 Speaker 1: likely learned how to brew from his father, who was 282 00:18:29,960 --> 00:18:32,639 Speaker 1: the land steward to an archbishop, and it was a 283 00:18:32,640 --> 00:18:36,639 Speaker 1: part of the land stewarge job to provide beer yes 284 00:18:37,000 --> 00:18:40,040 Speaker 1: to the people on the property. Arthur's father left him 285 00:18:40,160 --> 00:18:43,919 Speaker 1: one hundred pounds after his death, which allowed Arthur to 286 00:18:44,000 --> 00:18:46,440 Speaker 1: run a small brewery. He moved to Dublin at the 287 00:18:46,480 --> 00:18:49,080 Speaker 1: age of thirty four, leaving the brewery to his younger brother. 288 00:18:49,640 --> 00:18:52,400 Speaker 1: And it was a tough time for Irish brewers uh 289 00:18:52,440 --> 00:18:56,000 Speaker 1: there their beer was taxed more highly than English beer, 290 00:18:56,680 --> 00:19:01,640 Speaker 1: but Arthur wanted in. He signed a nine thousand year 291 00:19:01,800 --> 00:19:05,879 Speaker 1: lease for four acres at an old falling of Barbury 292 00:19:05,920 --> 00:19:08,560 Speaker 1: at St James's Gate, where it is still brewed to 293 00:19:08,600 --> 00:19:11,760 Speaker 1: this day. I feel like that's the biggest piece of guinness, 294 00:19:11,800 --> 00:19:13,879 Speaker 1: like legend. I mean, it's true, but this is like 295 00:19:13,960 --> 00:19:17,359 Speaker 1: the thing. Yeah, well it's just such a show stopping number, 296 00:19:17,480 --> 00:19:21,480 Speaker 1: like like a nine thousand year lace, like, yeah, that's adorable. 297 00:19:24,560 --> 00:19:27,400 Speaker 1: And the rate he secured for this lease was forty 298 00:19:27,480 --> 00:19:31,160 Speaker 1: five pounds a year after an initial payment of one 299 00:19:31,240 --> 00:19:36,280 Speaker 1: hundred pounds, and the property game with its own water supply, 300 00:19:36,960 --> 00:19:41,480 Speaker 1: which is so critical for brewing. Yes yes, um. Within 301 00:19:41,520 --> 00:19:45,480 Speaker 1: a decade he was exporting his beer to England. Guinness 302 00:19:45,560 --> 00:19:48,520 Speaker 1: entered his name in as a new brewer of the 303 00:19:48,600 --> 00:19:53,080 Speaker 1: Dublin Brewers and Monsters Corporation, which I love monsters is 304 00:19:53,119 --> 00:19:57,000 Speaker 1: not a word I knew. He rose to master of 305 00:19:57,040 --> 00:20:02,440 Speaker 1: the corporation in eight years. According to more Guinness lore, 306 00:20:03,320 --> 00:20:07,360 Speaker 1: in seventeen seventy five, the local authorities in Dublin sent 307 00:20:07,440 --> 00:20:09,760 Speaker 1: a group of men led by the sheriff to turn 308 00:20:09,840 --> 00:20:13,680 Speaker 1: off Guinness's free water supply in order to force him 309 00:20:13,680 --> 00:20:17,800 Speaker 1: to pay for water. Guinness wielded a pickaxe at them, 310 00:20:17,880 --> 00:20:21,679 Speaker 1: quote with very much improper language, that they should not proceed, 311 00:20:22,720 --> 00:20:25,720 Speaker 1: and they didn't and he kept this free water supply. 312 00:20:29,480 --> 00:20:39,400 Speaker 1: Pretty much improper language. Okay, okay, we old a pickaxe. Um. 313 00:20:39,560 --> 00:20:42,359 Speaker 1: Arthur married and Heiress Olivia Whitmore, and they had twin 314 00:20:42,440 --> 00:20:47,960 Speaker 1: Do you want children? Ten of them made it to adulthood. Um. Yeah. 315 00:20:48,040 --> 00:20:50,520 Speaker 1: He was involved in the community and he was the 316 00:20:50,560 --> 00:20:54,880 Speaker 1: brewer for Ireland's seat of government, Dublin Castle. At first, 317 00:20:54,880 --> 00:20:57,359 Speaker 1: he brewed primarily ale, but in the seventeen seventies he 318 00:20:57,400 --> 00:21:02,000 Speaker 1: started brewing porters, which had recently ain't been invented. Um. 319 00:21:02,000 --> 00:21:04,679 Speaker 1: The porter he ended up with was a hit, so 320 00:21:04,760 --> 00:21:07,280 Speaker 1: much so that he stopped making loggers altogether to focus 321 00:21:07,440 --> 00:21:11,800 Speaker 1: entirely on the porter. In sevent and he brewed a 322 00:21:11,800 --> 00:21:15,760 Speaker 1: few different types of porters for various taste. One of 323 00:21:15,760 --> 00:21:19,440 Speaker 1: these that Guinness developed was specifically designed for export. In 324 00:21:19,600 --> 00:21:22,639 Speaker 1: eighteen oh three, Arthur Guinness the Second to control of 325 00:21:22,680 --> 00:21:25,720 Speaker 1: the brewery after his father died that same year. By 326 00:21:25,760 --> 00:21:30,080 Speaker 1: the eighteen thirties, Guinness was the largest brewery in Ireland, 327 00:21:30,400 --> 00:21:34,840 Speaker 1: and Guinness the Second had gradually been increasing export markets. 328 00:21:34,840 --> 00:21:36,400 Speaker 1: As a part of this um starting with the UK, 329 00:21:36,840 --> 00:21:39,080 Speaker 1: then to parts of the British Empire, including the British 330 00:21:39,160 --> 00:21:42,600 Speaker 1: colony of Sierra Leone. The beer they exported to this 331 00:21:42,680 --> 00:21:46,960 Speaker 1: colony arrived in West Africa in eighteen seven, after being 332 00:21:46,960 --> 00:21:50,320 Speaker 1: brewed in Dublin in eight No. One which blows on 333 00:21:50,480 --> 00:21:55,919 Speaker 1: mind blows my mind. At the time, it was called 334 00:21:56,000 --> 00:22:00,080 Speaker 1: the West Indies Porter. Guinness expanded to South Africa in 335 00:22:00,119 --> 00:22:03,400 Speaker 1: the eighteen sixties, often forming relationships with the local breweries 336 00:22:03,440 --> 00:22:06,520 Speaker 1: that bottled the beer in these places. UM Many of 337 00:22:06,520 --> 00:22:11,639 Speaker 1: these relationships remained even after the British Empire crumbled. The 338 00:22:11,720 --> 00:22:14,960 Speaker 1: first shipment of Guinness arrived in the US in eighteen seventeen, 339 00:22:15,240 --> 00:22:19,560 Speaker 1: eight barrels worth to a man in South Carolina named Mr. Heavy, 340 00:22:20,240 --> 00:22:25,000 Speaker 1: who might have owned a pub, or maybe rebottled and 341 00:22:25,080 --> 00:22:29,480 Speaker 1: solved them, or maybe just wanted them. It's unclear. It's unclear. 342 00:22:30,280 --> 00:22:31,920 Speaker 1: At this time it was also being shipped to places 343 00:22:31,960 --> 00:22:36,480 Speaker 1: like Portugal and Barbados. Arthur also oversaw the development of 344 00:22:36,520 --> 00:22:38,800 Speaker 1: a new recipe for a stronger reporter for the British 345 00:22:38,880 --> 00:22:43,800 Speaker 1: market called Extra Superior Stout, nowadays known as Guinness Extra 346 00:22:43,880 --> 00:22:47,720 Speaker 1: Stout Our Guinness original Benjamin Lee Guinness took over the 347 00:22:47,720 --> 00:22:50,320 Speaker 1: brewery for his father in the eighteen fifties. He was 348 00:22:50,400 --> 00:22:55,040 Speaker 1: also Lord Mayor of Dublin in eight In eighteen sixty two, 349 00:22:55,200 --> 00:22:57,840 Speaker 1: the first trademarked logo for the Guinness Stout debut, and 350 00:22:57,880 --> 00:22:59,920 Speaker 1: many of the elements introduced in this trademark to the 351 00:23:00,000 --> 00:23:03,200 Speaker 1: exists in logo today, like the harp device and Arthur 352 00:23:03,240 --> 00:23:09,199 Speaker 1: Guinness's signature. When Benjamin died in the business passed to 353 00:23:09,240 --> 00:23:12,879 Speaker 1: his son, Edward Cecil or cecil A Guinness. It was 354 00:23:12,960 --> 00:23:16,000 Speaker 1: during this his time that the brewery became the world's 355 00:23:16,119 --> 00:23:21,320 Speaker 1: largest and first major brewery to be incorporated, and it 356 00:23:21,359 --> 00:23:25,520 Speaker 1: had grown since inception, like from four acres to sixty acres, 357 00:23:26,359 --> 00:23:30,040 Speaker 1: complete with a railway and dedicated fire brigade. It's often 358 00:23:30,040 --> 00:23:34,760 Speaker 1: described as its own town. Yeah. As the nineteenth century 359 00:23:34,760 --> 00:23:37,159 Speaker 1: came to an end, one point two million at barrels 360 00:23:37,200 --> 00:23:41,520 Speaker 1: of Guinness Stout were being sold a year. And of 361 00:23:41,720 --> 00:23:46,119 Speaker 1: note that original least was avoided when the company purchased 362 00:23:46,160 --> 00:23:51,399 Speaker 1: the property and expanded their operations onto more Land. Okay, 363 00:23:51,680 --> 00:23:54,199 Speaker 1: which makes sense, but I only really found it in 364 00:23:54,359 --> 00:23:58,880 Speaker 1: one source, so I mean to me, yeah, they would 365 00:23:58,880 --> 00:24:04,040 Speaker 1: have had it. Seems like that would follow logically. Yeah, 366 00:24:04,080 --> 00:24:07,800 Speaker 1: but yeah, with that nine thousand numbers, as you said, 367 00:24:07,920 --> 00:24:11,960 Speaker 1: so show stuffing. It's it's such a good marketing. I know, 368 00:24:12,240 --> 00:24:16,960 Speaker 1: I know, um, and I love this. In the eighteen nineties, 369 00:24:16,960 --> 00:24:20,520 Speaker 1: Guinness hired these these men to travel around the world 370 00:24:20,680 --> 00:24:23,720 Speaker 1: and investigate markets for Guinness was being sold, take notes 371 00:24:23,760 --> 00:24:26,120 Speaker 1: about it, and report back so they could monitor how 372 00:24:26,160 --> 00:24:33,840 Speaker 1: things are going Guinness wide and other countries. I love that. Wow. Uh. 373 00:24:33,960 --> 00:24:39,160 Speaker 1: In eighteen three, Guinness hired their first trained scientist, brewer 374 00:24:39,480 --> 00:24:44,560 Speaker 1: one Thomas Bennett Case, and Case started investigating qualities of 375 00:24:44,560 --> 00:24:48,440 Speaker 1: the beer's ingredients to attempt to optimize the brewing process 376 00:24:48,520 --> 00:24:53,080 Speaker 1: and the product In one Guinness created a laboratory in 377 00:24:53,160 --> 00:24:58,680 Speaker 1: order to use science to improve their products. Science and math. Yes, um. 378 00:24:58,720 --> 00:25:02,720 Speaker 1: It was with help from statistician William Seeley Gossip that 379 00:25:02,880 --> 00:25:06,840 Speaker 1: researchers like Case were able to um apply some like 380 00:25:07,040 --> 00:25:10,640 Speaker 1: large sample methods to these small sample sizes that they 381 00:25:10,640 --> 00:25:14,400 Speaker 1: were working with at the brewery and fun aside here, 382 00:25:14,920 --> 00:25:20,320 Speaker 1: Guinness didn't want rival brewers to know about their scientific breakthroughs, 383 00:25:20,359 --> 00:25:23,720 Speaker 1: so they didn't let their researchers publish any findings under 384 00:25:23,760 --> 00:25:27,359 Speaker 1: their real names until the late nineteen thirties. Uh Like 385 00:25:27,440 --> 00:25:31,440 Speaker 1: the statistical model that Gossip designed for all of this, 386 00:25:31,600 --> 00:25:35,399 Speaker 1: The T test, which essentially allows you to define and 387 00:25:35,520 --> 00:25:39,239 Speaker 1: factor in your your uncertainty in your experiment, would go 388 00:25:39,280 --> 00:25:42,280 Speaker 1: on to be used in all kinds of fields all 389 00:25:42,280 --> 00:25:45,960 Speaker 1: over the world up through this day. Though the pseudonym 390 00:25:46,040 --> 00:25:49,879 Speaker 1: that it was first published under stuck students T test 391 00:25:50,400 --> 00:25:53,800 Speaker 1: any any fellow humans who have read a lot of 392 00:25:53,960 --> 00:25:58,280 Speaker 1: Matthew papers? Yep, it's you can thank Guinness for that one. 393 00:26:00,000 --> 00:26:04,960 Speaker 1: You could think, Guinness, I love that. When Edward died, 394 00:26:05,960 --> 00:26:10,080 Speaker 1: his son Rupert took over the first advertising campaign launched 395 00:26:10,080 --> 00:26:13,320 Speaker 1: in nine after the company tapped the S. H. Benson 396 00:26:13,520 --> 00:26:17,680 Speaker 1: Limited Company, which was a relationship that lasted for four decades. 397 00:26:18,280 --> 00:26:21,720 Speaker 1: John Gilroy was the artist from this agency behind early 398 00:26:21,760 --> 00:26:26,120 Speaker 1: successful campaigns like Guinness Full Strength and My Goodness, My Guinness. 399 00:26:26,800 --> 00:26:29,280 Speaker 1: Yeah yeah, like the two can all those kind of 400 00:26:29,480 --> 00:26:33,800 Speaker 1: iconic Guinness images. Um. And supposedly all the ads about 401 00:26:33,840 --> 00:26:37,159 Speaker 1: how good Guinness is for you came from market research 402 00:26:37,240 --> 00:26:39,000 Speaker 1: kind of along the lines of what you were talking about, 403 00:26:39,000 --> 00:26:41,399 Speaker 1: where they would just send people out all over the 404 00:26:41,440 --> 00:26:44,960 Speaker 1: world to like see what Guinness drinkers were up to. Um. 405 00:26:45,040 --> 00:26:47,560 Speaker 1: Yeah that the admin sent reps out to bars to 406 00:26:47,600 --> 00:26:51,080 Speaker 1: ask people why they were drinking Guinness and apparently some 407 00:26:51,160 --> 00:26:53,359 Speaker 1: nine out of ten said it's because they thought it 408 00:26:53,400 --> 00:26:59,640 Speaker 1: was healthy. So, like the campaign basically wrote itself, Okay, 409 00:26:59,720 --> 00:27:06,120 Speaker 1: why yeah uh And I couldn't. I couldn't. We could 410 00:27:06,119 --> 00:27:10,480 Speaker 1: do an entire episode just like reporting gleefully on Guinness 411 00:27:10,600 --> 00:27:15,400 Speaker 1: advertising and marketing, but I couldn't resist putting in one 412 00:27:15,440 --> 00:27:21,040 Speaker 1: ad from that has a lobster poem. Oh yes, so 413 00:27:21,040 --> 00:27:23,080 Speaker 1: so the illustration in this ad is a is a 414 00:27:23,080 --> 00:27:27,520 Speaker 1: lobster wearing a white bow tie and carrying white gloves 415 00:27:27,600 --> 00:27:30,800 Speaker 1: that are five finger gloves, which I'm very confused about. 416 00:27:30,840 --> 00:27:39,400 Speaker 1: May murdered someone. Wow, you went you went dark to murder, 417 00:27:39,840 --> 00:27:46,000 Speaker 1: straight to murder. Gosh. Um, So he's carrying possibly his 418 00:27:46,160 --> 00:27:49,600 Speaker 1: murder victims, white five finger gloves and and and the 419 00:27:49,640 --> 00:27:53,600 Speaker 1: lobster in his other claw is holding a hand mirror 420 00:27:53,880 --> 00:27:56,600 Speaker 1: in which he is gazing at himself. And I'm gendering 421 00:27:56,640 --> 00:27:58,720 Speaker 1: the lobster. I don't know this lobster's gender. I don't 422 00:27:58,720 --> 00:28:02,680 Speaker 1: know that about about it. Um anyway, um, the poem 423 00:28:02,880 --> 00:28:06,920 Speaker 1: reads tis the voice of the lobster. I heard him declare, 424 00:28:07,000 --> 00:28:09,440 Speaker 1: I am ready for dinner if guinness is there, as 425 00:28:09,480 --> 00:28:12,679 Speaker 1: a duck demands peace. So a lobster appeals for guinness 426 00:28:12,760 --> 00:28:15,800 Speaker 1: at dinner and other such meals. It brings out the flavor, 427 00:28:15,840 --> 00:28:18,719 Speaker 1: the epicures say, And who should know more about flavor 428 00:28:18,720 --> 00:28:21,439 Speaker 1: than they? A lobster is a good thing, but do 429 00:28:21,520 --> 00:28:24,760 Speaker 1: not forget A lobster with guinness is twenty times better. 430 00:28:31,720 --> 00:28:36,679 Speaker 1: That was good, Lauren, you nailed it. Thank you. I 431 00:28:36,720 --> 00:28:39,880 Speaker 1: think I think what made me need to include this 432 00:28:39,920 --> 00:28:44,160 Speaker 1: one was when I realized that they rhymed forget, uh, 433 00:28:44,360 --> 00:28:48,680 Speaker 1: what's better? And I was like, well, that's it. That's 434 00:28:48,680 --> 00:28:52,600 Speaker 1: on the show. And I would assume you know memories 435 00:28:52,640 --> 00:28:54,560 Speaker 1: of your time when you dressed up as a lobster, 436 00:28:54,560 --> 00:28:59,160 Speaker 1: which I will bring up at any opportunity. You're not wrong, 437 00:28:59,240 --> 00:29:01,040 Speaker 1: You're not wrong. Had had something to do with it, 438 00:29:01,080 --> 00:29:06,400 Speaker 1: for sure. Um. I posted that one on Facebook and 439 00:29:06,440 --> 00:29:08,480 Speaker 1: maybe Twitter. I think, I don't think i've posted on 440 00:29:08,520 --> 00:29:11,680 Speaker 1: Instagram yet. I'll get around to that. It's all happening. 441 00:29:12,000 --> 00:29:14,680 Speaker 1: Yes you should. Um. And then after I saw you 442 00:29:14,720 --> 00:29:17,720 Speaker 1: put this in the outline, I went back to my 443 00:29:17,720 --> 00:29:21,280 Speaker 1: my pictures from my tour of the brewery and I 444 00:29:21,400 --> 00:29:23,880 Speaker 1: found on the marketing floor there's a picture of a 445 00:29:23,960 --> 00:29:29,080 Speaker 1: lobster precariously againness. It's a point of Guinness with his 446 00:29:29,280 --> 00:29:33,880 Speaker 1: like and today I wrapped around it lovingly and it 447 00:29:34,000 --> 00:29:39,440 Speaker 1: says pure shellfishness and quite a delightful a tal sized 448 00:29:39,520 --> 00:29:42,480 Speaker 1: fot yeah um. And then it says there's nothing like 449 00:29:42,480 --> 00:29:47,280 Speaker 1: a Guinness with lobster. Yeah yeah. A lot of ads 450 00:29:47,440 --> 00:29:51,480 Speaker 1: from around the thirties to the fifties, I guess, um, 451 00:29:51,520 --> 00:29:57,520 Speaker 1: really we're all in on on Guinness with seafood, like 452 00:29:57,520 --> 00:30:03,160 Speaker 1: like shellfish in particular, um oyster, yeah yeah, right, which 453 00:30:03,200 --> 00:30:06,160 Speaker 1: I've never had I know now I feel like I 454 00:30:06,200 --> 00:30:11,240 Speaker 1: need that, Okay. According to mental flaws, Guinness offered their 455 00:30:11,320 --> 00:30:14,640 Speaker 1: employees on site medical and dental care and two free 456 00:30:14,640 --> 00:30:21,160 Speaker 1: points per shifts in nineteen Yeah. The company opened a 457 00:30:21,160 --> 00:30:24,360 Speaker 1: brewery in London in nineteen thirty six, and during World 458 00:30:24,360 --> 00:30:28,240 Speaker 1: War One and World War Two, many Guinness employees went 459 00:30:28,280 --> 00:30:31,440 Speaker 1: to war. This is kind of a complict. I was 460 00:30:31,440 --> 00:30:34,680 Speaker 1: reading it more into this earlier. It's kind of complicated, 461 00:30:34,680 --> 00:30:36,360 Speaker 1: but for a food show, we're going to simplify it 462 00:30:36,400 --> 00:30:40,080 Speaker 1: a bit. Um. While beer was discouraged for soldiers during 463 00:30:40,120 --> 00:30:42,479 Speaker 1: World War One, it was encouraged during World War Two 464 00:30:42,920 --> 00:30:46,640 Speaker 1: as a morale booster. Um. Aguinness promised to get every 465 00:30:46,720 --> 00:30:50,600 Speaker 1: British soldier in the British Expeditionary Force in France a 466 00:30:50,640 --> 00:30:53,280 Speaker 1: beer for Christmas Day at nineteen nine during World War Two, 467 00:30:53,720 --> 00:30:56,200 Speaker 1: but realized they didn't have enough employees to fulfill this 468 00:30:56,240 --> 00:31:00,000 Speaker 1: promise because again, they had gone to war. Yeah yeah, 469 00:31:00,240 --> 00:31:03,520 Speaker 1: retired employees came back into work to help make it happen. 470 00:31:03,840 --> 00:31:06,800 Speaker 1: Um and keeping soldiers supplied with Guinness also involved the 471 00:31:06,800 --> 00:31:10,160 Speaker 1: British exchanging things like wheat and coal for Guinness. Again, 472 00:31:10,200 --> 00:31:13,760 Speaker 1: it was kind of a complex like in Ireland because 473 00:31:13,840 --> 00:31:18,320 Speaker 1: England was mad that Ireland was neutral. They cut off 474 00:31:18,360 --> 00:31:20,440 Speaker 1: a bunch of that stuff. But then Ireland was like, 475 00:31:20,480 --> 00:31:23,360 Speaker 1: but you want the Guinness though, right, and they're like 476 00:31:23,480 --> 00:31:29,720 Speaker 1: damn it again. Very much simplifying things for Fusio. But 477 00:31:29,840 --> 00:31:31,840 Speaker 1: that was kind of what was going on there. Oh wow, 478 00:31:31,960 --> 00:31:35,880 Speaker 1: now I want to do let's let's go on ridiculous history. 479 00:31:36,200 --> 00:31:40,640 Speaker 1: There's there's like Churchill quotes about like getting Guinness and 480 00:31:41,400 --> 00:31:47,400 Speaker 1: having to make these compromises. Yeah, okay, yes, later day, 481 00:31:47,480 --> 00:31:53,880 Speaker 1: different podcast from four. Guinness was brewed in New York City, 482 00:31:54,480 --> 00:31:58,240 Speaker 1: and this brewery was constructed to bottle and distribute their 483 00:31:58,240 --> 00:31:59,720 Speaker 1: best selling beer in the U S, which was the 484 00:31:59,720 --> 00:32:03,120 Speaker 1: Guinness Extra Stout, which was also the best owned Ireland UM, 485 00:32:03,160 --> 00:32:05,800 Speaker 1: and it had been since the mid eighteen hundreds. That 486 00:32:05,960 --> 00:32:09,200 Speaker 1: changed with the introduction of the Guinness Draft, in which 487 00:32:09,200 --> 00:32:13,400 Speaker 1: we'll talk about more in a moment. However, this brewery 488 00:32:13,440 --> 00:32:16,840 Speaker 1: closed not too long after opening for a variety of reasons. UM. 489 00:32:16,960 --> 00:32:20,320 Speaker 1: The taste of the American consumer had changed in favor 490 00:32:20,360 --> 00:32:23,880 Speaker 1: of loggers. Breweries were consolidating, like we talked about that 491 00:32:23,920 --> 00:32:26,720 Speaker 1: one of our past brewery episodes too. Because of Prohibition, 492 00:32:26,760 --> 00:32:29,960 Speaker 1: a lot of things, a lot of breweries had to 493 00:32:30,000 --> 00:32:34,120 Speaker 1: come together here in the evening yeah, I think, oh gosh, um, 494 00:32:34,120 --> 00:32:38,600 Speaker 1: probably in the Martson episode. Um yeah, yeah, I'm still 495 00:32:38,640 --> 00:32:41,840 Speaker 1: saying it wrong. I'm sorry, y'all, and a little bit 496 00:32:41,840 --> 00:32:45,280 Speaker 1: in the sour Beer episode, because right, um, during Prohibition 497 00:32:45,320 --> 00:32:49,080 Speaker 1: a lot of brewery shuttered, um, and different beer styles 498 00:32:49,080 --> 00:32:50,960 Speaker 1: that they were making never came back. And also there 499 00:32:50,960 --> 00:32:54,240 Speaker 1: had been a large influx of German immigrants into the 500 00:32:54,320 --> 00:32:57,200 Speaker 1: United States in a few decades prior, and they had 501 00:32:57,240 --> 00:33:00,360 Speaker 1: been bringing all of these glorious logger styles. Um, the 502 00:33:00,400 --> 00:33:05,880 Speaker 1: people were pretty into so yes, yes, um. Meanwhile, Guinness 503 00:33:05,920 --> 00:33:09,000 Speaker 1: formed a new company to distribute bottle and market Guinness 504 00:33:09,000 --> 00:33:11,360 Speaker 1: for overseas markets in eighteen fifty one. I believe they 505 00:33:11,400 --> 00:33:14,200 Speaker 1: were also involved in marketing and research stuff like that. 506 00:33:14,920 --> 00:33:18,560 Speaker 1: And then the first edition of the Guinness Book of 507 00:33:18,600 --> 00:33:22,320 Speaker 1: Records was published in the UK. And of course nowadays 508 00:33:22,600 --> 00:33:25,320 Speaker 1: the annual publication is known as the Guinness or as 509 00:33:25,360 --> 00:33:29,880 Speaker 1: Guinness World Records. And yes, you've probably heard these records 510 00:33:29,880 --> 00:33:33,480 Speaker 1: have been the source of some controversy. Again, different show, 511 00:33:34,080 --> 00:33:37,920 Speaker 1: but the story goes. The idea for this came after 512 00:33:37,960 --> 00:33:42,480 Speaker 1: a hunting trip in Ninette and the then managing director 513 00:33:42,520 --> 00:33:45,840 Speaker 1: of the Guinness Brewery, Sir Hugh Beaver, after he missed 514 00:33:45,880 --> 00:33:49,160 Speaker 1: a shot at a golden plover. This birred all these 515 00:33:49,240 --> 00:33:52,640 Speaker 1: questions amongst the hunting party around whether it was the 516 00:33:52,680 --> 00:33:54,880 Speaker 1: fastest game bird, which to me sounds like he was 517 00:33:55,000 --> 00:33:56,960 Speaker 1: just trying to cover up that he missed a shot. 518 00:33:57,000 --> 00:34:00,720 Speaker 1: But I agree, I don't know enough about the pover. 519 00:34:01,440 --> 00:34:03,920 Speaker 1: Of course I missed the shot. It's the fastest bird. 520 00:34:04,000 --> 00:34:06,040 Speaker 1: It's clearly not the fastest bird. You just missed the 521 00:34:06,080 --> 00:34:10,560 Speaker 1: it's the fastest bird. Yeah, no, I'm totally yes. Yes, Well, 522 00:34:10,600 --> 00:34:12,759 Speaker 1: they did try to. They tried to look up the 523 00:34:12,800 --> 00:34:15,719 Speaker 1: answer to settle this beef, but they couldn't find it. 524 00:34:15,800 --> 00:34:20,080 Speaker 1: So Beever got the idea of producing a records book 525 00:34:20,120 --> 00:34:23,719 Speaker 1: to settle friendly disputes like this. To do this, he 526 00:34:23,800 --> 00:34:26,520 Speaker 1: hired the founders of this agency out of London that 527 00:34:26,560 --> 00:34:30,640 Speaker 1: provided statistics and facts newspapers owned by brothers Norris and 528 00:34:30,760 --> 00:34:34,560 Speaker 1: Ross mcwherder. At first, um the book was handed out 529 00:34:34,560 --> 00:34:37,400 Speaker 1: for free at pubs, but the popularity was such that 530 00:34:37,440 --> 00:34:40,680 Speaker 1: the company started selling these books and they became best sellers. 531 00:34:42,200 --> 00:34:44,839 Speaker 1: An American version came out in nineteen fifty six, and 532 00:34:44,960 --> 00:34:47,680 Speaker 1: versions in other countries published in the following years. The 533 00:34:47,760 --> 00:34:51,319 Speaker 1: mc whorterers went record hunting. They traveled the world to 534 00:34:51,680 --> 00:34:55,719 Speaker 1: research and verify records. Um Ross worked on the book 535 00:34:55,800 --> 00:34:58,799 Speaker 1: until his untimely death in nine and his brother kept 536 00:34:58,880 --> 00:35:02,760 Speaker 1: at it until nine teen eighties six. That also sounds 537 00:35:02,800 --> 00:35:07,720 Speaker 1: like a fun job traffling looking around for records. Then, 538 00:35:07,840 --> 00:35:12,120 Speaker 1: in nineteen fifty nine, Guinness introduced Guinness Draft, which involved 539 00:35:12,200 --> 00:35:17,640 Speaker 1: using a mixed gas dispensing system to dispense liquid under pressure, 540 00:35:18,080 --> 00:35:23,080 Speaker 1: giving it that creamy head. The brewery updated their equipment 541 00:35:23,080 --> 00:35:26,000 Speaker 1: around this time to replacing wood and iron with aluminum 542 00:35:26,080 --> 00:35:29,799 Speaker 1: and stainless steel for easier quality control, was easier to 543 00:35:29,880 --> 00:35:34,480 Speaker 1: produce a consistent product. Two years after the people of 544 00:35:34,680 --> 00:35:38,200 Speaker 1: Lagos over through British colonial rule in nineteen sixty, a 545 00:35:38,280 --> 00:35:41,200 Speaker 1: Guinness brewery opened in that country, which was the first 546 00:35:41,239 --> 00:35:43,960 Speaker 1: outside the British aisles minus the US one that closed 547 00:35:43,960 --> 00:35:46,840 Speaker 1: in nineteen fifty four that I mentioned earlier, since a 548 00:35:46,880 --> 00:35:48,520 Speaker 1: lot of people like leave that one out of this 549 00:35:48,560 --> 00:35:54,440 Speaker 1: whole thing. But Cameroon followed suit in nineteen seventy, opening 550 00:35:54,480 --> 00:35:57,560 Speaker 1: their own a Guinness brewery brewers in Africa typically used 551 00:35:57,600 --> 00:36:01,200 Speaker 1: sorghum are maze instead of barley because that's what was available, 552 00:36:01,719 --> 00:36:04,400 Speaker 1: resulting in a beer that is, yes, a bit more bitter, 553 00:36:05,160 --> 00:36:07,680 Speaker 1: and the alcohol content was higher than that of Guinness 554 00:36:07,719 --> 00:36:10,000 Speaker 1: Extra Stout at seven point five percent, left over from 555 00:36:10,040 --> 00:36:13,680 Speaker 1: the days it had to make that long overseas journey. 556 00:36:15,440 --> 00:36:20,160 Speaker 1: A night. West African advertisement claimed Guinness is good for you. 557 00:36:20,160 --> 00:36:23,120 Speaker 1: You can feel your glass of Guinness doing you good. 558 00:36:23,400 --> 00:36:27,000 Speaker 1: Guinness Stout is a really fine drink. Guinness gives you power. 559 00:36:28,200 --> 00:36:32,319 Speaker 1: It's an exclamation point I tried to capture and yeah, 560 00:36:32,360 --> 00:36:35,959 Speaker 1: this act campaign painted Guinness is this manly man's drink 561 00:36:36,040 --> 00:36:38,200 Speaker 1: for men to drink at the end of the day 562 00:36:38,320 --> 00:36:41,919 Speaker 1: after a tough manual labor. You can still see around. 563 00:36:42,040 --> 00:36:44,920 Speaker 1: You can still see elements of that around in their ads. 564 00:36:45,680 --> 00:36:49,120 Speaker 1: Beginning in the nineteen sixties, at Guinness began offering concentrated 565 00:36:49,239 --> 00:36:53,239 Speaker 1: Essence or Guinness Extract. I heard it described as a 566 00:36:53,239 --> 00:36:56,760 Speaker 1: two breweries overseas to help mimic the flavor of Guinness. 567 00:36:57,880 --> 00:37:02,840 Speaker 1: In nineteen sixties six Bert Guinness opened UH the Brewery 568 00:37:03,040 --> 00:37:06,280 Speaker 1: Museum at St. James Gate Um. It's still operating today 569 00:37:06,320 --> 00:37:08,840 Speaker 1: as Yes the Guinness storehouse and is in fact the 570 00:37:09,160 --> 00:37:13,880 Speaker 1: museum that you would have visited on your travels there. Yes. Um. 571 00:37:13,920 --> 00:37:17,400 Speaker 1: Benjamin Guinness took over for his grandfather in nineteen sixty two, 572 00:37:17,480 --> 00:37:20,840 Speaker 1: which is a position he held until night six. He 573 00:37:21,000 --> 00:37:22,960 Speaker 1: was the last Gin his family member to hold it. 574 00:37:23,200 --> 00:37:25,759 Speaker 1: And in nineteen four the brewery launched a new R 575 00:37:25,840 --> 00:37:29,680 Speaker 1: and D facility. This helped them launch Guinness Draft in 576 00:37:29,719 --> 00:37:34,759 Speaker 1: a can in thanks to those widgets. Hm also in 577 00:37:35,680 --> 00:37:40,520 Speaker 1: the company, hired a professional archivist and created the Guinness 578 00:37:40,680 --> 00:37:45,919 Speaker 1: Archive to collect and preserve and share all things historically 579 00:37:46,200 --> 00:37:49,840 Speaker 1: Guinness related. Um. Under normal circumstances, I think the center 580 00:37:49,920 --> 00:37:51,759 Speaker 1: might be closed right now, but but you can. You 581 00:37:51,800 --> 00:37:56,120 Speaker 1: can book appointments to explore the archives. And it includes, 582 00:37:56,640 --> 00:37:59,480 Speaker 1: just for one example, such things as the personnel files 583 00:37:59,680 --> 00:38:03,000 Speaker 1: from a twenty thousand employees who have worked for the 584 00:38:03,040 --> 00:38:08,200 Speaker 1: company from the eighties on. Wow. See this is what 585 00:38:08,239 --> 00:38:14,160 Speaker 1: we're talking about. It's wild. It's like a huge breadth 586 00:38:14,239 --> 00:38:18,040 Speaker 1: and depth of information. Yeah, like that the South Carolina 587 00:38:18,160 --> 00:38:21,320 Speaker 1: first shipment of Guinness to the US. Like there was 588 00:38:21,360 --> 00:38:26,440 Speaker 1: a picture of the signature from Mr Tavy with this. 589 00:38:26,480 --> 00:38:30,680 Speaker 1: It is amazing. Um oh, I also love this too. 590 00:38:31,000 --> 00:38:33,799 Speaker 1: In the nine died eighties, the Irish government attempted to 591 00:38:33,880 --> 00:38:38,960 Speaker 1: register a harp facing in either direction as a state symbol, 592 00:38:38,960 --> 00:38:42,560 Speaker 1: but they were concerned that Guinness would challenge them over this, 593 00:38:43,320 --> 00:38:48,160 Speaker 1: so they decided they consulted like lawyers and decided to 594 00:38:48,440 --> 00:38:52,560 Speaker 1: only register the left facing harp, the one in the 595 00:38:52,600 --> 00:38:55,000 Speaker 1: Guinness logo faces right. They sort of conceded, you you 596 00:38:55,040 --> 00:39:00,200 Speaker 1: get that one, Okay, okay, we get the other side. 597 00:39:02,000 --> 00:39:09,440 Speaker 1: Oh wow. Guinness became i s O fourteen year zero one, 598 00:39:09,440 --> 00:39:14,040 Speaker 1: accredited the International Environmental Management Standard in UM. They were 599 00:39:14,040 --> 00:39:16,920 Speaker 1: the first brewery to achieve this. The next year, the 600 00:39:16,920 --> 00:39:20,200 Speaker 1: company merged with Grand Metropolitan, a merger valued at twenty 601 00:39:20,360 --> 00:39:24,279 Speaker 1: four million pounds, and they named it the resulting company Diageo, 602 00:39:24,480 --> 00:39:27,040 Speaker 1: from the Latin word for day dia and the Greek 603 00:39:27,040 --> 00:39:30,520 Speaker 1: word for world geo, to acknowledge that all over the world, 604 00:39:30,560 --> 00:39:37,000 Speaker 1: every day people enjoy their products. Yeah, this was news 605 00:39:37,040 --> 00:39:40,680 Speaker 1: to me. In two thousand three, Guinness revived that Guinness 606 00:39:40,680 --> 00:39:44,680 Speaker 1: Gives You Power campaign in Africa, even releasing a film 607 00:39:44,719 --> 00:39:48,440 Speaker 1: called Critical Assessment in Africa and the UK featuring a 608 00:39:48,560 --> 00:39:52,879 Speaker 1: character they created for the campaign, Michael Power. Before this, 609 00:39:53,440 --> 00:39:55,880 Speaker 1: he had been featured in numerous television radio shows, and 610 00:39:55,920 --> 00:39:58,759 Speaker 1: at the end of these episodes, after he triumphed over 611 00:39:58,840 --> 00:40:03,080 Speaker 1: whatever evil, he'd always say, Guinness brings out the power, 612 00:40:03,200 --> 00:40:06,960 Speaker 1: and you Michael Power. The character was retired in two 613 00:40:07,000 --> 00:40:10,440 Speaker 1: thousand and six, but Guinness still uses yeah these similar 614 00:40:10,480 --> 00:40:15,000 Speaker 1: themes in their ads today. Huh. To celebrate the two 615 00:40:15,200 --> 00:40:18,320 Speaker 1: d and fiftie anniversary of Arthur Guinness signing the Lease, 616 00:40:18,760 --> 00:40:28,640 Speaker 1: Guinness promised that people could enjoy Guinness as never before underwater. Yep, 617 00:40:29,080 --> 00:40:32,040 Speaker 1: they commissioned a submarine bar so people could drink in 618 00:40:32,160 --> 00:40:40,400 Speaker 1: his while submerged. Okay, of course. Brews four opened in 619 00:40:40,480 --> 00:40:45,240 Speaker 1: Dublin in it's the largest stout brewery in the world. 620 00:40:46,480 --> 00:40:49,640 Speaker 1: In that two thousand seventeen, Guinness opened a brewery in Baltimore, Maryland, 621 00:40:49,800 --> 00:40:53,360 Speaker 1: Open Gate Brewery and Barrel House. However, they announced they 622 00:40:53,400 --> 00:40:56,759 Speaker 1: would not be brewing their famous out there. Yeah. Yeah, 623 00:40:56,880 --> 00:40:59,880 Speaker 1: we finally get a Guinness brewery in the States, and 624 00:41:00,000 --> 00:41:03,239 Speaker 1: they're like, not the stout, though at the time they 625 00:41:03,239 --> 00:41:06,400 Speaker 1: were focusing on the brand's blonde logger. I think that 626 00:41:06,440 --> 00:41:08,480 Speaker 1: they had been burned a little bit too hard by 627 00:41:08,520 --> 00:41:13,000 Speaker 1: the unsuccess of their stout. The first time through um 628 00:41:14,040 --> 00:41:18,000 Speaker 1: was the two anniversary of Guinness Stout being first shipped 629 00:41:18,000 --> 00:41:22,160 Speaker 1: to the United States. That's right, yeah, um, And apparently 630 00:41:22,280 --> 00:41:25,359 Speaker 1: again under normal circumstances, there's room for some like four 631 00:41:25,400 --> 00:41:29,719 Speaker 1: thousand people to hang out and party there. Whoa, yeah, 632 00:41:29,800 --> 00:41:32,480 Speaker 1: they've got a whole like like like music, lawn and stuff. 633 00:41:32,640 --> 00:41:35,160 Speaker 1: Oh yeah, isn't it shaped like this? It's shaped like 634 00:41:35,200 --> 00:41:39,600 Speaker 1: a Guinness glass? Yeah, of course obviously why have I 635 00:41:39,640 --> 00:41:44,120 Speaker 1: been ask? Um that same here Ginnis switched filtration systems 636 00:41:44,160 --> 00:41:46,840 Speaker 1: to no longer use fish bladders in this process so 637 00:41:46,880 --> 00:41:49,879 Speaker 1: that vegetarians and vegans could enjoy their beers should they 638 00:41:49,920 --> 00:41:53,799 Speaker 1: so choose. Okay, I really had to look into this 639 00:41:53,880 --> 00:41:59,919 Speaker 1: so science aside about why someone would use fish black 640 00:42:00,000 --> 00:42:05,600 Speaker 1: beer in the making of beer. So, a lot of 641 00:42:05,640 --> 00:42:09,080 Speaker 1: the beers that we drink these days are filtered, um, 642 00:42:09,120 --> 00:42:11,600 Speaker 1: And you might have had an unfiltered beer. It'll look 643 00:42:11,640 --> 00:42:14,440 Speaker 1: cloudy and like semi opaque in the glass. Um, And 644 00:42:14,480 --> 00:42:18,480 Speaker 1: that comes from yeast remnants and grain proteins in the beer. 645 00:42:19,080 --> 00:42:21,960 Speaker 1: So so when you make beer, you're you're convincing yeast 646 00:42:22,040 --> 00:42:25,480 Speaker 1: to eat the sugars in grains and poop alcohol and flavor. Right, 647 00:42:25,719 --> 00:42:29,080 Speaker 1: um and proteins are also released in this process from 648 00:42:29,080 --> 00:42:31,600 Speaker 1: those grains, and there are a number of methods for 649 00:42:31,680 --> 00:42:34,000 Speaker 1: getting the proteins and the remnants of those yeasts out 650 00:42:34,120 --> 00:42:36,920 Speaker 1: during the production process, and one of them is is 651 00:42:36,960 --> 00:42:40,239 Speaker 1: physically filtering the beer in some way, and one of 652 00:42:40,239 --> 00:42:43,799 Speaker 1: the traditional filtration substances, of filtration substances being known in 653 00:42:43,800 --> 00:42:49,480 Speaker 1: the industry as findings, one of those is called eisinglass, 654 00:42:49,560 --> 00:42:54,839 Speaker 1: and eisinglass is basically just collagen that's been derived from 655 00:42:54,880 --> 00:42:57,680 Speaker 1: the swim bladders of certain species of fish. So it's 656 00:42:57,719 --> 00:43:00,839 Speaker 1: not like their urinary bladder to the organ that helps 657 00:43:00,840 --> 00:43:04,520 Speaker 1: them control their depth in the water, you know. So 658 00:43:04,560 --> 00:43:08,000 Speaker 1: basically you take a fish, take a take out the 659 00:43:08,320 --> 00:43:11,080 Speaker 1: swim bladder, clean it and dry it, and then um 660 00:43:11,120 --> 00:43:14,120 Speaker 1: break it down using mild acids to release the collagen 661 00:43:14,360 --> 00:43:18,400 Speaker 1: that it contains. And this is effective as a filtration 662 00:43:18,480 --> 00:43:23,359 Speaker 1: agent because those those haze causing molecules in beer are 663 00:43:23,440 --> 00:43:28,279 Speaker 1: negatively charged, and so like to negatively charged magnet ends, 664 00:43:28,280 --> 00:43:31,240 Speaker 1: they'll push away from each other and suspend themselves thus 665 00:43:31,320 --> 00:43:35,000 Speaker 1: evenly throughout the beer. Eyes and glass molecules carry a 666 00:43:35,040 --> 00:43:39,200 Speaker 1: positive charge, so they neutralize those hazy molecules and and 667 00:43:39,320 --> 00:43:42,680 Speaker 1: the yeasts and proteins will then clump up and sink, 668 00:43:43,080 --> 00:43:46,640 Speaker 1: making them easy to remove. UM. If you've ever used 669 00:43:46,640 --> 00:43:49,720 Speaker 1: gelatine to clarify a broth into a consummate, same principle. 670 00:43:50,120 --> 00:43:53,360 Speaker 1: These days, most breweries do not use eyes and glass. Um. 671 00:43:53,440 --> 00:43:56,440 Speaker 1: You know, stuff like centrifuges, UM and filtration devices that 672 00:43:56,440 --> 00:43:58,840 Speaker 1: are you know, like not made from the swim bladders 673 00:43:58,880 --> 00:44:02,799 Speaker 1: of fish are preferred. Um. Though, if all of this 674 00:44:02,920 --> 00:44:05,200 Speaker 1: is news to you, UM, and you happen to keep 675 00:44:05,200 --> 00:44:08,839 Speaker 1: a diet that precludes fish elements, do check online for 676 00:44:08,840 --> 00:44:11,400 Speaker 1: for beers that are made without it. It was news 677 00:44:11,440 --> 00:44:13,520 Speaker 1: to me. I read that, and I think I did 678 00:44:13,560 --> 00:44:17,799 Speaker 1: a double take. Yeah, yeah, I ran across this one 679 00:44:17,840 --> 00:44:21,040 Speaker 1: really great headline. I think I was in USA today. 680 00:44:21,080 --> 00:44:23,480 Speaker 1: That was like, that was like there's been fish bladder 681 00:44:23,520 --> 00:44:25,720 Speaker 1: in your beer all along? And I got the Acatha 682 00:44:25,719 --> 00:44:28,640 Speaker 1: all Along song stuck in my head and like it 683 00:44:28,719 --> 00:44:33,040 Speaker 1: was a really fun, really fun trip. So eyes and 684 00:44:33,080 --> 00:44:37,240 Speaker 1: glass sounds like Lord of the Rings. It definitely does, 685 00:44:40,480 --> 00:44:45,080 Speaker 1: But no fish bladder, fish bladder, very fancy name for 686 00:44:45,120 --> 00:44:52,759 Speaker 1: fish platter. Like, well, it's been quite a journey. A 687 00:44:52,800 --> 00:44:56,279 Speaker 1: lot has happened in this episode. Yeah, we covered we 688 00:44:56,360 --> 00:45:03,040 Speaker 1: covered a lot of ground, asked us this it does. Yes, 689 00:45:03,600 --> 00:45:06,360 Speaker 1: it made me really craving Guinness. I don't It's not 690 00:45:06,440 --> 00:45:09,319 Speaker 1: a beer that I particularly crave that often because it's 691 00:45:09,320 --> 00:45:12,680 Speaker 1: sort of mild tasting and I like kind of punch 692 00:45:12,760 --> 00:45:16,719 Speaker 1: you in the face beers. But but yeah, yeah, just 693 00:45:16,800 --> 00:45:19,359 Speaker 1: reading about it, I'm just like, I really want to uller, 694 00:45:19,360 --> 00:45:23,040 Speaker 1: want to go get some Guinness. I'm gonna try to 695 00:45:23,080 --> 00:45:26,440 Speaker 1: make it happen. I have faith in you. I think 696 00:45:26,440 --> 00:45:30,680 Speaker 1: I can do it. Thank you. All right, Well, we'll 697 00:45:30,880 --> 00:45:34,640 Speaker 1: report back on that one. Um. But in the meantime, 698 00:45:34,800 --> 00:45:36,719 Speaker 1: that's what we have to say about Guinness for now. 699 00:45:37,760 --> 00:45:40,719 Speaker 1: It is. We do have some listener mail for you, 700 00:45:40,760 --> 00:45:42,640 Speaker 1: but first we've got one more quick break for a 701 00:45:42,640 --> 00:45:54,200 Speaker 1: word from our sponsor. And we're back. Thank you, spon, Yes, 702 00:45:54,280 --> 00:46:08,120 Speaker 1: thank you, And we're back with low celebratory. Yeah. Uh, 703 00:46:08,160 --> 00:46:12,640 Speaker 1: we have two emails about Moral mushrooms a day. Yes, yes, 704 00:46:14,000 --> 00:46:16,359 Speaker 1: so we actually got a lot and I'm looking forward 705 00:46:16,400 --> 00:46:18,440 Speaker 1: to going over them in the next couple of episodes. 706 00:46:18,880 --> 00:46:22,839 Speaker 1: Oh this is great, Yeah, Jacob wrote, I just want 707 00:46:22,920 --> 00:46:26,880 Speaker 1: to write in about them. Sick Moral Festival. It's pronounced 708 00:46:27,080 --> 00:46:30,480 Speaker 1: me sick like Mr me Sick who I don't know, 709 00:46:30,520 --> 00:46:33,240 Speaker 1: but I'm assuming because you told me how to pronounce 710 00:46:33,280 --> 00:46:36,840 Speaker 1: it that that's act you pronounced his name. It's not 711 00:46:36,920 --> 00:46:39,839 Speaker 1: the obvious pronunciation, so even people here in Michigan get 712 00:46:39,840 --> 00:46:44,000 Speaker 1: it wrong. The Blessing of the Jeeps is a big 713 00:46:44,080 --> 00:46:48,000 Speaker 1: annual little bit for Michigan jeep owners of all stripes. 714 00:46:48,320 --> 00:46:50,759 Speaker 1: Think of a car show where owners are encouraged to 715 00:46:50,800 --> 00:46:53,480 Speaker 1: not just show up their cars but all put them 716 00:46:53,520 --> 00:46:57,520 Speaker 1: through their paces on obstacle courses and mud pits, and 717 00:46:57,560 --> 00:47:00,280 Speaker 1: the key point of the meet up is the local 718 00:47:00,280 --> 00:47:03,240 Speaker 1: priests offering a blessing over all the jeeps for safety 719 00:47:03,440 --> 00:47:09,440 Speaker 1: and fun adventures. Baldain, Michigan also hosts an annual Blessing 720 00:47:09,520 --> 00:47:11,880 Speaker 1: of the Bikes for bikers, although I don't know if 721 00:47:11,880 --> 00:47:15,840 Speaker 1: they're connected at all. Morals are a very popular mushroom 722 00:47:16,000 --> 00:47:19,359 Speaker 1: and often guarded secret. A lot of forgers are very 723 00:47:19,400 --> 00:47:23,600 Speaker 1: hesitant to share the best foraging spots. Following syrup season, 724 00:47:23,760 --> 00:47:26,520 Speaker 1: moral season is one of the great food seasons of 725 00:47:26,560 --> 00:47:31,440 Speaker 1: the spring. Yes, there actually was a priest involved in 726 00:47:31,480 --> 00:47:36,160 Speaker 1: the blessing of the jeeps. I'm so happy, Oh yes, 727 00:47:36,320 --> 00:47:44,040 Speaker 1: thank you, Oh heck I Uh that's so good. Yes, yes, uh. 728 00:47:44,200 --> 00:47:46,600 Speaker 1: We we sent out the safer call. We put up 729 00:47:46,640 --> 00:47:51,640 Speaker 1: the bat signal, the moral mushroom signal, and we have gotten. 730 00:47:52,320 --> 00:47:56,200 Speaker 1: We've gotten all the answers we knew we desired. Y'all 731 00:47:56,200 --> 00:48:00,839 Speaker 1: have come through. Oh goodness. Yeah. Speaking of Paul wrote, Hi, 732 00:48:00,960 --> 00:48:03,120 Speaker 1: Annie and Lauren just heard the moral episode and I 733 00:48:03,160 --> 00:48:07,640 Speaker 1: lived just north of Music, Michigan um pronounced music or Music. 734 00:48:08,280 --> 00:48:10,680 Speaker 1: It's a small town and the Mushroom Festival is the 735 00:48:10,680 --> 00:48:13,400 Speaker 1: biggest thing going each year. One of the many events 736 00:48:13,480 --> 00:48:15,680 Speaker 1: is a mudding competition kicked off by the blessing of 737 00:48:15,680 --> 00:48:18,399 Speaker 1: the jeeps that kicks off the off road season up here, 738 00:48:18,440 --> 00:48:21,720 Speaker 1: although in reality people off road all year round. Although 739 00:48:21,840 --> 00:48:25,279 Speaker 1: the Mushroom Fest brings in much needed annual revenue each year, 740 00:48:25,320 --> 00:48:28,200 Speaker 1: it does come with a couple of issues. First is 741 00:48:28,239 --> 00:48:32,080 Speaker 1: price gouging when selling to tourists. While caveat emptors should 742 00:48:32,080 --> 00:48:34,960 Speaker 1: always hold true, they're sold by the pound, and you'll 743 00:48:34,960 --> 00:48:37,560 Speaker 1: see vendors soaking them in water and meeting as much 744 00:48:37,600 --> 00:48:39,960 Speaker 1: dirt on them as possible while charging up to sixty 745 00:48:40,000 --> 00:48:43,360 Speaker 1: dollars a pound or more. Second is the large number 746 00:48:43,400 --> 00:48:46,080 Speaker 1: of down staters coming up only to pick morals and 747 00:48:46,080 --> 00:48:48,040 Speaker 1: then either selling them while they're up here using the 748 00:48:48,080 --> 00:48:51,440 Speaker 1: aforementioned shady techniques, or taking them back down state to 749 00:48:51,440 --> 00:48:54,239 Speaker 1: sell them down there. This is viewed by locals as 750 00:48:54,320 --> 00:48:57,640 Speaker 1: basically natural resource robbery in an area that already deals 751 00:48:57,640 --> 00:49:00,239 Speaker 1: with high numbers of residents living below the poverty line. 752 00:49:00,960 --> 00:49:03,480 Speaker 1: There have been a few attempts at imposing legislation to 753 00:49:03,520 --> 00:49:06,520 Speaker 1: restrict this activity, but a high percentage of the population 754 00:49:06,680 --> 00:49:09,600 Speaker 1: is politically biased against regulation and it would be extremely 755 00:49:09,640 --> 00:49:12,360 Speaker 1: difficult to enforce due to the vast amounts of land 756 00:49:12,480 --> 00:49:16,120 Speaker 1: and lack of enforcement resources. On a more positive note, 757 00:49:16,200 --> 00:49:18,440 Speaker 1: it's a big deal up here every year and people 758 00:49:18,520 --> 00:49:20,920 Speaker 1: love to get out in the woods. Personally, I am 759 00:49:21,000 --> 00:49:23,799 Speaker 1: horrible at it and have only found a few ever 760 00:49:23,920 --> 00:49:26,279 Speaker 1: in the backyard and one in our front flower bed 761 00:49:26,480 --> 00:49:28,520 Speaker 1: that I happened to spot while sitting on the front porch. 762 00:49:29,120 --> 00:49:33,680 Speaker 1: One word of advice, never ever ask someone where their 763 00:49:33,760 --> 00:49:37,400 Speaker 1: spot is. It's more taboo than asking where someone's favorite 764 00:49:37,440 --> 00:49:40,480 Speaker 1: fishing spot is and may result in an argument or 765 00:49:40,520 --> 00:49:45,399 Speaker 1: even a lost relationship. Wow, you don't want to lose 766 00:49:45,400 --> 00:49:54,359 Speaker 1: your relationship because of moral taboo. No, sorry, no, this 767 00:49:54,480 --> 00:50:00,680 Speaker 1: is very concerning it is. Thank you. We don't want 768 00:50:00,680 --> 00:50:03,680 Speaker 1: to make that mistake. Yeah, you've saved us from him, 769 00:50:03,680 --> 00:50:08,600 Speaker 1: possibly very major faux pa. Yes, no way, do us 770 00:50:08,880 --> 00:50:12,040 Speaker 1: professional food podcasters want to make a mushroom fau pa. No. 771 00:50:15,160 --> 00:50:17,440 Speaker 1: I've loved hearing from listeners about how bad they are 772 00:50:17,600 --> 00:50:20,520 Speaker 1: finding morell mushrooms too. That's because I'm pretty sure I 773 00:50:20,560 --> 00:50:23,280 Speaker 1: wouldn't be very good either, but I would be enthusiastic. 774 00:50:23,680 --> 00:50:26,640 Speaker 1: Oh yeah, yeah, yeah. I when we went on that 775 00:50:26,760 --> 00:50:32,520 Speaker 1: lovely mushroom tour outside of Asheville, um and like I 776 00:50:32,520 --> 00:50:36,879 Speaker 1: couldn't locate mushrooms that our tour guide had planted for 777 00:50:36,960 --> 00:50:49,479 Speaker 1: us to be obvious. Yes, so yeah, well that's why 778 00:50:49,640 --> 00:50:51,680 Speaker 1: we got to get the professionals to come with us. 779 00:50:52,080 --> 00:50:56,680 Speaker 1: We clearly clearly you can like blindfold us on the 780 00:50:56,719 --> 00:50:59,480 Speaker 1: way and it'll be okay. Yeah, but I have I 781 00:50:59,520 --> 00:51:02,040 Speaker 1: remember towards the end, I'd be like is that one, 782 00:51:02,640 --> 00:51:05,400 Speaker 1: And our our professional forger friend would give me like 783 00:51:05,440 --> 00:51:14,520 Speaker 1: the kindest file and be like, yes, yes, I've done it. 784 00:51:17,040 --> 00:51:19,440 Speaker 1: Thanks to both of those listeners for writing in. If 785 00:51:19,440 --> 00:51:21,160 Speaker 1: you would like to try to as you can our emails. 786 00:51:21,160 --> 00:51:24,280 Speaker 1: Hello at savor pod dot com. We're also on social media. 787 00:51:24,360 --> 00:51:27,399 Speaker 1: You can find us on Twitter, Instagram, and Facebook at 788 00:51:27,480 --> 00:51:29,440 Speaker 1: saver pod and we do hope to hear from you. 789 00:51:29,920 --> 00:51:32,600 Speaker 1: Savor is production of I Heart Radio. For more podcasts 790 00:51:32,680 --> 00:51:34,879 Speaker 1: my heart Radio, you can visit the I Heart Radio app, 791 00:51:35,000 --> 00:51:38,000 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows. 792 00:51:38,360 --> 00:51:41,560 Speaker 1: Thanks it's always to our superproducers Dylan Fagan and Andrew Howard. 793 00:51:41,680 --> 00:51:43,319 Speaker 1: Thanks to you for listening and we hope that lots 794 00:51:43,360 --> 00:51:44,600 Speaker 1: more good things are coming your way.