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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: In April, California Governor Gavin Newsom announced a new tourism campaign.

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Speaker 2: It touted the usual Golden State attractions beaches, vineyards, national parks,

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Speaker 2: you know the drill, But it was marketing to a

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Speaker 2: very specific kind of tourists.

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Speaker 3: California.

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Speaker 2: It's the ultimate playground, two thousand miles from washing It.

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Speaker 4: In a world away.

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Speaker 2: In mindset, California has a lot of sunshine, he said,

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Speaker 2: and a whole lot of love for our neighbors up north, Canadians.

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Speaker 2: California was trying to woo Canadians.

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Speaker 4: Truth is California.

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Speaker 2: Just would it be California without Canada?

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Speaker 4: Thank you Canada.

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Speaker 2: They wanted to show Canada some love because well, the

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Speaker 2: state was getting a cold shoulder from this important tourist group.

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Speaker 2: This past February, Visit California saw a canary in the

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Speaker 2: coal mine. Fewer Canadians were flying to the state.

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Speaker 5: We saw significant declines in February and March. And March

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Speaker 5: it was fifteen point five percent alone dipped just from

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Speaker 5: the Canada market.

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Speaker 2: That's anti poppus. She works in media relations at Visit California,

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Speaker 2: the nonprofit organization that promotes tourism across the state.

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Speaker 5: There was a lot of conversation about Canada being the

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Speaker 5: fifty first state that was maybe not the most helpful

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Speaker 5: for inspiring Canadians to want to spend their vacation dollars

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Speaker 5: in the United States.

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Speaker 2: Canadians weren't booking trips to California, so basically, when visit

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Speaker 2: California called, there was.

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Speaker 1: Just no happetite for Canadian news outlets to write about

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Speaker 1: the United States or travel to the United States. California

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Speaker 1: wants to welcome travelers from around the world. In this instance,

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Speaker 1: it seemed like Canada maybe needed a little bit of

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Speaker 1: extra reassurance that they are wanted here.

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Speaker 2: California isn't alone in experiencing this downturn, and it's not

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Speaker 2: just Canadians. The US has seen a decline in international

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Speaker 2: tourism that's forecasted to cost the economy twelve point five

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Speaker 2: billion dollars for the year. That will actually widen the

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Speaker 2: trade deficit because spending by visitors in the US actually

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Speaker 2: counts as an American export.

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Speaker 4: If you're in the travel and tourism industry in the

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Speaker 4: US right now, it is a grim picture and I'd

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Speaker 4: be nervous, right.

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Speaker 2: Wanha is the host of Big Take Asia. She also

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Speaker 2: covers the travel and tourism industries at Bloomberg.

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Speaker 4: Simply put Trump two point zero and many of the

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Speaker 4: policies coming from the White House are off putting for

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Speaker 4: people overseas, and that's showing up in their choice of

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Speaker 4: where or where.

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Speaker 2: Notification America first, tariffs, travel bands, the image of America

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Speaker 2: as the shining city on the hill has dimmed. I'm

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Speaker 2: David Gera and this is the Big Take from Bloomberg

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Speaker 2: News Today. On the show, the dramatic shift in US

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Speaker 2: tourism during President Trump's second term, which cities and business

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Speaker 2: sectors are feeling at the hardest, and where travelers are

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Speaker 2: heading instead. Before the start of President Trump's second term,

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Speaker 2: twenty twenty five was expected to be a bumper a

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Speaker 2: year for US tourism, even approaching pre pandemic levels, if

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Speaker 2: not beating them.

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Speaker 4: Tourism isn't going to come back to pre pandemic levels

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Speaker 4: until twenty twenty nine or even twenty thirty. And for

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Speaker 4: now the summer isn't looking good either. You've got global

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Speaker 4: air bookings to the US from May first to July

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Speaker 4: thirty first, eleven percent lower than a year ago. That's

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Speaker 4: according to research Outfit Tourism Economics.

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Speaker 2: At this stage, is it possible to quantify to put

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Speaker 2: a number on how big a loss this is for

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Speaker 2: the US economy, How big a loss it's likely to be.

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Speaker 4: It's huge numbers. One estimate by the World Travel and

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Speaker 4: Tourism Council says that spending by overseas visitors this year

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Speaker 4: is going to fall seven percent. You know, of the

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Speaker 4: one hundred and eighty four economies that the Council tracks,

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Speaker 4: the US is the only one where tourism spending is

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Speaker 4: expected to fall this year, the only one, the only economy. Yeah,

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Speaker 4: we're seeing that in the numbers. In May, overseas visitors

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Speaker 4: to the US fell nearly three percent compared to last year.

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Speaker 4: That's according to the government's preliminary data. Now, the monthly

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Speaker 4: visitor numbers also dropped in February and March, and a

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Speaker 4: three percent drop may seem small, but it's actually a

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Speaker 4: big deal because it bucks the trend. Foreign visitors to

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Speaker 4: the US have been on the rise since twenty twenty

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Speaker 4: one during the COVID pandemic, until this year. President Donald

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Speaker 4: Trump soon after he took office in late January announced

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Speaker 4: the tear fours. So you've got tare fours on Mexico,

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Speaker 4: on Canada, and China, and of course there are also

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Speaker 4: planned tariffs on the EU and in pretty much all

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Speaker 4: of the US trading partners.

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Speaker 2: Other actions by the administration could affect traveler's interest in

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Speaker 2: traveling to the US or their ability to visit. In June,

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Speaker 2: President Trump sent the National Guard to quell ice protests

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Speaker 2: in Los Angeles. He also went a new travel ban

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Speaker 2: on twelve countries.

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Speaker 3: Today, I am signing a new executive order placing travel

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Speaker 3: restrictions on countries including Yemen, Somalia, Haiti, Libya, and numerous others.

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Speaker 4: And then on top of that, we've got crackdowns at

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Speaker 4: the borders. You know, there have been viral stories about

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Speaker 4: backpackers from Canada and Wales who've been detained for weeks

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Speaker 4: by US Immigration and Customs at the border.

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Speaker 2: ICE then arrested the Canadian German tourists says she was

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Speaker 2: taken into custody by ICE uch.

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Speaker 4: Guy and had a green car lagged at the border.

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Speaker 4: And as a result, we've seen a dozen countries issue

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Speaker 4: these travel advisories or update their travel advisories warning their citizens.

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Speaker 4: But if they travel to the US, they risk being detained,

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Speaker 4: they risk not being allowed in, or they're having their

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Speaker 4: devices searched and seized.

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Speaker 2: Digging into these data a little bit more into more detail,

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Speaker 2: what are the sectors that are seeing the largest losses?

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Speaker 2: Is it hospitality, is it ava?

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Speaker 4: It's really across the board. I mean, the losses will

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Speaker 4: hit you know, all of these businesses in the travel

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Speaker 4: and tourism ecosystem. I mean you've got hotels, to airlines,

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Speaker 4: to restaurants. You know, there's one estimate that the travel

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Speaker 4: industry supported more than twenty million jobs last year, so

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Speaker 4: these are pretty big numbers. I think the industry that's

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Speaker 4: seeing the most immediate pain that we're hearing about is,

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Speaker 4: of course the hotels. We're already seeing reports that hotels

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Speaker 4: along the US Canadian border are seeing a big plunge

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Speaker 4: in visitors. You've also got Expedia, Airbnb. They've warned that

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Speaker 4: their upcoming financial results are going to be weaker than

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Speaker 4: expected because of the softening demand in the US. And

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Speaker 4: we've also seen airlines, you know, cut back on overseas

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Speaker 4: flights from places like Heathrow to major US hotspots.

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Speaker 2: When you look at specific cities in the country, are

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Speaker 2: they all suffering across the board or are there some

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Speaker 2: that have weathered this better than others.

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Speaker 4: So it's not looking good for cities and states that

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Speaker 4: rely on tourism dollars. Of the top twenty American cities

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Speaker 4: that attracted the most bending by foreign tourists last year,

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Speaker 4: eighteen are going to see drops this year. That's according

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Speaker 4: to Tourism Economics forecasts. Now California has like four cities

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Speaker 4: on that list. Los Angeles and nearby Riverside are expected

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Speaker 4: to see tourist spending fall by as much as seven percent.

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Speaker 4: Florida is also going to feel the pain. Tampa is

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Speaker 4: the hardest hit city on the list. Visitors spending there

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Speaker 4: is taking a dive to nearly eleven percent this year. Interestingly,

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Speaker 4: New York City was actually one of the few cities

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Speaker 4: that is forecast to still see again this year, but

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Speaker 4: officials there aren't optimistic. New York City in May cut

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Speaker 4: its foreign visitors forecast by seventeen percent, and they cited

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Speaker 4: Trump's tariffs and the detention of immigrants. So across the US,

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Speaker 4: the largest cities that attract foreign tourists and overseas spending.

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Speaker 4: Nearly all of them are down on both measures.

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Speaker 2: As you were reporting this out, how much worry? How

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Speaker 2: much concern is there in these cities in the US

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Speaker 2: broadly about this trend and this trend continuing.

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Speaker 4: I think there's a lot of concern. I mean, what's

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Speaker 4: interesting is that it's not just leisure travelers who were

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Speaker 4: seeing pooled back. It's also business travelers as well. We

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Speaker 4: saw the Global Business Travelers Association. They had originally forecast

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Speaker 4: I think that business travel was going to climb to

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Speaker 4: a record one point sixty three trillion this year, but

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Speaker 4: now with all that's going on, the group says that

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Speaker 4: they're expecting a drop of five percent.

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Speaker 2: After the break. If people aren't traveling to the US,

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Speaker 2: where are they going and who is still coming to

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Speaker 2: the States? I want to see if we can marry

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Speaker 2: the data that we've been talking about with what you've

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Speaker 2: seen on the ground, as you've been reporting, as you've

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Speaker 2: been traveling, what are people telling you about their appetite

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Speaker 2: for travel.

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Speaker 4: Asia is definitely benefiting from a more welcoming stance to tourists.

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Speaker 4: I'm here in Bangkok for a visit this week. You

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Speaker 4: see a lot of long haul travelers. We saw air bookings,

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Speaker 4: for example, from Germany, from France, from the UK, Italy,

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Speaker 4: those air bookings to the US are down for the

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Speaker 4: summer and instead it looks like, you know, visitors from

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Speaker 4: those countries are now headed to Japan, They're headed to China,

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Speaker 4: they're headed to India. Japan is a big, you know,

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Speaker 4: hotspot and a big standout winner. The chip yn obviously

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Speaker 4: is attracting a lot of tourism. The country said that

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Speaker 4: it saw nearly four million four arrivals in April. That

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Speaker 4: was the most in any single month ever. China's relaxed

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Speaker 4: it's visa requirements. Most travelers are enjoying visa free entry

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Speaker 4: to Singapore, to places like Thailand, to Malaysia, even the Philippines.

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Speaker 4: China as well, and domestic tourism is booming. Intra travel

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Speaker 4: within Asia has become super popular as well. So instead

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Speaker 4: of going to the US, for example, you'll have you know,

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Speaker 4: Singaporean's or Hong Kong friends or taiwan friends say they're

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Speaker 4: going to Japan, or they're going to Vietnam or Indonesia,

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Speaker 4: really exploring what's in their backyard. So these governments are

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Speaker 4: seeing tourism as really key to their economic rebalancing and growth,

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Speaker 4: and they're rolling out the welcome mat to tourism. Everyone

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Speaker 4: is really wanting to welcome foreign tourists except for the US.

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Speaker 2: We have a colleague who moved to Tokyo and before

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Speaker 2: she left, she told me, you got to visit. The

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Speaker 2: end is so weak it's well worth doing at this

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Speaker 2: point in time. How much of a motivator is currency?

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Speaker 2: Is a week currency relative to the dollar a motivating

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Speaker 2: factor for people who are looking to travel.

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Speaker 4: Yeah, it's huge. People are being lured to Japan and

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Speaker 4: I myself have gone to three times.

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Speaker 2: And three times.

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Speaker 4: Well because of the cheaper end. My dollars go much

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Speaker 4: further in Japan, So that's definitely been a plus. And

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Speaker 4: a lot of visitors, especially ones from around Asia, are

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Speaker 4: coming to Japan because of the end's weakness and because

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Speaker 4: they can afford Japan. Now, when it comes to the US,

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Speaker 4: strong dollar had been a deterrent for international visitors. The

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Speaker 4: dollars weekend recently, and the question remains whether that will

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Speaker 4: be a strong enough incentive for foreign visitors to come

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Speaker 4: despite other misgivings. The dollar is a factor, but it's

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Speaker 4: not the only factor. When people plan vacations.

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Speaker 2: So when we're seeing all of these declines, who is

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Speaker 2: still coming to the US as we've seen this this

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Speaker 2: downturn and travel.

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Speaker 4: That's a good question because among the biggest markets to

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Speaker 4: the USMA, we did still see big gains in travelers

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Speaker 4: from Argentina, from Italy, from Taiwan, and we also saw

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Speaker 4: gains from visitors from Russia for the third consecutive month.

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Speaker 4: What was also interesting with the main numbers is that

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Speaker 4: we saw the number of people entering on tourism visas

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Speaker 4: drop overall, but visitors coming in non business visas actually

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Speaker 4: showed a game from last year.

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Speaker 2: Can we read into that anything about this political moment

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Speaker 2: in the US.

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Speaker 4: Well, certainly between Russia and the US. Right, I think

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Speaker 4: Russians may feel like they're perhaps more welcomed in the

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Speaker 4: US than other tours from other countries at this point.

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Speaker 4: So I think a lot of it, You're right, does

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Speaker 4: hinge on where we are politically at this very moment.

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Speaker 2: We've been talking about international travelers and their attitude towards

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Speaker 2: the US. Have you been able to glean anything just

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Speaker 2: about how Americans are feeling about travel at this point

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Speaker 2: in time?

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Speaker 4: So Americans are traveling but economic concerns are definitely factoring

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Speaker 4: into the trip planning too across the board. When you

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Speaker 4: look at these polls and surveys, you are seeing that

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Speaker 4: Americans are making some hard choices when it comes to vacations.

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Speaker 4: In one survey that I saw, almost seventy percent said

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Speaker 4: they made at least one adjustment to their holiday plans

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Speaker 4: because of economic concerns, and I think fourteen percent said

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Speaker 4: they were foregoing more expensive overseas trips and instead vacationing

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Speaker 4: within the US. We did see the Japan numbers that

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Speaker 4: actually Americans in April made up like the fourth biggest

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Speaker 4: group of travelers to Japan, So everybody loves the chips.

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Speaker 2: Wonder before I let you go, bearing in mind you

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Speaker 2: said you've been to Japan three times. Really, here, I'm

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Speaker 2: curious about your travel plans and if any of the

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Speaker 2: trends that we've been talking about have led you to

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Speaker 2: reevaluate or to change the plans for trips that you've

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Speaker 2: got lined up.

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Speaker 4: Well, I love Japan, but it's nice to avoid the crowds.

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Speaker 4: And I'm planning a trip as we speak, hiking trips

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Speaker 4: through Kazakhstan. Never been to any of the sans countries

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Speaker 4: to Central Asia, lots of lakes to swim in and

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Speaker 4: lots of hills to climb, so I'm really looking forward

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Speaker 4: to planning that one.

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Speaker 2: I'd usually say thank you, but this time I'm going

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Speaker 2: to say have a great trip.

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Speaker 4: Thanks David. I'll send you a postcard.

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Speaker 2: This is the Big Take from Bloomberg News. I'm David Gerat.

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