1 00:00:04,120 --> 00:00:07,160 Speaker 1: Get in touch with technology with tech Stuff from how 2 00:00:07,200 --> 00:00:13,760 Speaker 1: stuff works dot com. Hey there, and welcome to tech Stuff. 3 00:00:13,800 --> 00:00:16,520 Speaker 1: I am your host, Jonathan Strickland. I'm an executive producer 4 00:00:16,520 --> 00:00:19,480 Speaker 1: at how stuff Works and I love all things tech. 5 00:00:19,600 --> 00:00:22,720 Speaker 1: And in my last episode, I covered the founding of 6 00:00:22,800 --> 00:00:27,360 Speaker 1: Cisco Systems, a company associated primarily with routers and switches 7 00:00:27,440 --> 00:00:30,639 Speaker 1: and other computer network hardware. Today, I'm going to look 8 00:00:30,680 --> 00:00:33,560 Speaker 1: more at where the company went after the co founders 9 00:00:33,800 --> 00:00:36,559 Speaker 1: left the company, and also talk a bit about some 10 00:00:36,640 --> 00:00:40,040 Speaker 1: of the technologies that the company got involved in. Now, 11 00:00:40,080 --> 00:00:43,680 Speaker 1: the early years of Cisco focused on just a few products, 12 00:00:43,880 --> 00:00:47,720 Speaker 1: from network boards that could allow computers to interface with 13 00:00:47,960 --> 00:00:51,520 Speaker 1: larger networks to the routers that could actually facilitate communication 14 00:00:51,640 --> 00:00:55,480 Speaker 1: between networks. In the mid to late nineteen eighties, this 15 00:00:55,600 --> 00:00:59,240 Speaker 1: was cutting edge technology. Computer networks were just beginning to 16 00:00:59,320 --> 00:01:03,680 Speaker 1: expand beyond tech companies and universities and start to enter 17 00:01:03,800 --> 00:01:07,480 Speaker 1: into other industries, and demand was growing around the world, 18 00:01:07,720 --> 00:01:11,880 Speaker 1: not just in the United States. By when the co founders, 19 00:01:12,000 --> 00:01:16,080 Speaker 1: Lynn Bozak and Sandy Lerner, then husband and wife, left Cisco, 20 00:01:16,600 --> 00:01:19,840 Speaker 1: the company was generating an annual revenue of sixty nine 21 00:01:19,880 --> 00:01:23,720 Speaker 1: million dollars and had two d fifty one employees and 22 00:01:23,840 --> 00:01:26,200 Speaker 1: had obviously grown quite a bit since its launch as 23 00:01:26,240 --> 00:01:28,720 Speaker 1: a business out of the founders living room, and obviously 24 00:01:29,000 --> 00:01:31,319 Speaker 1: it was no longer operating out of their living room. 25 00:01:31,400 --> 00:01:33,800 Speaker 1: They had an office in Menlo Park at the time. 26 00:01:34,400 --> 00:01:37,080 Speaker 1: The company had also gone public with stocks trading on 27 00:01:37,120 --> 00:01:42,320 Speaker 1: the Nasdaq Stock Exchange, and in ninetee Cisco Systems. Under 28 00:01:42,360 --> 00:01:45,840 Speaker 1: the guidance of John Mortgage, the new president and CEO, 29 00:01:45,920 --> 00:01:50,040 Speaker 1: who had been put in place by the UH investment 30 00:01:50,040 --> 00:01:54,040 Speaker 1: firm Sequoia Capital. He had been there since nineteen he 31 00:01:54,080 --> 00:01:57,800 Speaker 1: opened up their first international office in the UK. The 32 00:01:57,840 --> 00:02:02,280 Speaker 1: company also had its first stock split in just one 33 00:02:02,400 --> 00:02:05,200 Speaker 1: year after it got listed on the stock exchange. So 34 00:02:05,680 --> 00:02:08,200 Speaker 1: here's a quick refresher. What the heck is a stock split? 35 00:02:08,240 --> 00:02:10,919 Speaker 1: What does that mean? So a company issues a certain 36 00:02:11,000 --> 00:02:14,919 Speaker 1: number of shares and this represents a percentage of ownership 37 00:02:15,000 --> 00:02:17,600 Speaker 1: in the company. Right, If you buy shares in the company, 38 00:02:18,040 --> 00:02:22,000 Speaker 1: you own a part of that company. The number of 39 00:02:22,000 --> 00:02:25,360 Speaker 1: shares determines how much of that company you own. So 40 00:02:25,560 --> 00:02:27,799 Speaker 1: if a company puts out a whole lot of shares 41 00:02:27,800 --> 00:02:30,800 Speaker 1: and you buy only one, you have a very tiny 42 00:02:30,840 --> 00:02:34,080 Speaker 1: percentage of ownership. In that company, the shares are worth 43 00:02:34,120 --> 00:02:37,000 Speaker 1: a certain amount each. Right, that's what we see when 44 00:02:37,000 --> 00:02:40,560 Speaker 1: we say the stock is twenty dollars. That tells you 45 00:02:40,600 --> 00:02:43,720 Speaker 1: how much it a single share of stock in that 46 00:02:43,800 --> 00:02:47,200 Speaker 1: company costs. UH. That amount is determined by lots of 47 00:02:47,240 --> 00:02:51,680 Speaker 1: different factors, especially when you are first launching a company, 48 00:02:51,720 --> 00:02:53,960 Speaker 1: Like how do you determine how much you're going to 49 00:02:54,080 --> 00:02:57,519 Speaker 1: charge for a share of stock in your company if 50 00:02:57,520 --> 00:03:01,760 Speaker 1: you have not yet launched an UH initial public offering? Well, 51 00:03:02,040 --> 00:03:04,720 Speaker 1: get lots of different factors that figured that out, including 52 00:03:05,080 --> 00:03:09,200 Speaker 1: underwriters who judge what the value of the company should be. 53 00:03:09,880 --> 00:03:13,560 Speaker 1: For simplicity's sake, let's take a very easy example, one 54 00:03:13,600 --> 00:03:16,200 Speaker 1: that would never really happen, but just to be able 55 00:03:16,200 --> 00:03:19,640 Speaker 1: to talk about this. So, let's say I am launching 56 00:03:19,680 --> 00:03:23,200 Speaker 1: a company, and I've determined that my company is worth 57 00:03:23,200 --> 00:03:26,680 Speaker 1: about a thousand dollars, you know, princely some I decide 58 00:03:26,720 --> 00:03:30,040 Speaker 1: I'm going to go public with this very prestigious company, 59 00:03:30,080 --> 00:03:33,600 Speaker 1: and my underwriters decide that the one hundred shares I 60 00:03:33,680 --> 00:03:38,200 Speaker 1: plan to create will cost ten dollars each. They agree 61 00:03:38,440 --> 00:03:42,640 Speaker 1: my company is worth one thousand dollars. So UH, one 62 00:03:43,160 --> 00:03:46,720 Speaker 1: of my company will cost you ten bucks. Right, because 63 00:03:46,760 --> 00:03:49,240 Speaker 1: I have a hundred shares ten dollars of share. That 64 00:03:49,280 --> 00:03:52,560 Speaker 1: means that you know, that's all you're gonna get is 65 00:03:53,040 --> 00:03:58,480 Speaker 1: just those hundred shares um and that that's the whole 66 00:03:58,560 --> 00:04:01,560 Speaker 1: value of the company. So I keep fifty one of 67 00:04:01,560 --> 00:04:03,920 Speaker 1: those shares because I'm no dummy. I want to have 68 00:04:04,200 --> 00:04:07,640 Speaker 1: controlling interest in my own company. And the other forty 69 00:04:07,720 --> 00:04:11,280 Speaker 1: nine shares hit the market at ten dollars each. Then 70 00:04:11,320 --> 00:04:14,480 Speaker 1: the market decides whether or not those shares are actually 71 00:04:14,480 --> 00:04:16,640 Speaker 1: worth the ten dollars, and people either buy them or 72 00:04:16,680 --> 00:04:19,440 Speaker 1: they don't. Now, let's flash forward a year. Let's say 73 00:04:19,480 --> 00:04:21,960 Speaker 1: that the stock price has gone way up. Now it's 74 00:04:22,000 --> 00:04:24,559 Speaker 1: a hundred dollars per shared. It started out ten dollars 75 00:04:24,600 --> 00:04:26,960 Speaker 1: per share on the I p O. A year later, 76 00:04:27,320 --> 00:04:29,640 Speaker 1: they're valued at a hundred dollars per share. There's still 77 00:04:29,640 --> 00:04:32,279 Speaker 1: a hundred shares out there, but that means my one 78 00:04:32,320 --> 00:04:36,040 Speaker 1: thousand dollar company is now worth ten thousand dollars. Right. 79 00:04:36,360 --> 00:04:38,839 Speaker 1: I take that same number of shares that exist, that's 80 00:04:38,880 --> 00:04:42,000 Speaker 1: one hundred times the price one hundred dollars. This gives 81 00:04:42,000 --> 00:04:45,599 Speaker 1: me the market capitalization of the company. Now, it's awesome 82 00:04:46,000 --> 00:04:49,120 Speaker 1: that my company has increased in value like this, But 83 00:04:49,160 --> 00:04:51,520 Speaker 1: I would kind of like to see more trading happen 84 00:04:51,600 --> 00:04:53,920 Speaker 1: in the market, more liquidity, right, I want to see 85 00:04:54,200 --> 00:04:58,080 Speaker 1: people actually buying and selling these shares more frequently. And 86 00:04:58,120 --> 00:05:01,200 Speaker 1: at a hundred dollars per share, all investors might feel 87 00:05:01,200 --> 00:05:04,279 Speaker 1: pushed out. They feel like that's too expensive to buy 88 00:05:04,320 --> 00:05:08,360 Speaker 1: any shares really worthwhile. So my board decides that we're 89 00:05:08,360 --> 00:05:10,159 Speaker 1: going to do a stock split. We're gonna do a 90 00:05:10,200 --> 00:05:13,720 Speaker 1: two for one stock split. That means for every outstanding 91 00:05:13,760 --> 00:05:17,440 Speaker 1: share of stock, I will create another share and issue 92 00:05:17,480 --> 00:05:20,240 Speaker 1: it to the people who are holding those shares. So 93 00:05:20,279 --> 00:05:23,120 Speaker 1: if you are currently holding two shares in my company, 94 00:05:23,360 --> 00:05:27,080 Speaker 1: you would now hold four shares in my company. However, 95 00:05:27,600 --> 00:05:31,680 Speaker 1: I can't just magically double the value of my company, right. 96 00:05:32,160 --> 00:05:34,040 Speaker 1: I can't sit there and say, well, I had a 97 00:05:34,120 --> 00:05:36,360 Speaker 1: hundred shares at a hundred dollars, now I've got two 98 00:05:36,480 --> 00:05:39,920 Speaker 1: hundred shares at a hundred dollars. That doesn't work that way. 99 00:05:39,960 --> 00:05:43,440 Speaker 1: So all shareholders would see the number of shares double, 100 00:05:43,640 --> 00:05:46,880 Speaker 1: but the value per share would be cut in half. 101 00:05:47,440 --> 00:05:50,360 Speaker 1: So instead of having two shares worth a hundred dollars each, 102 00:05:50,760 --> 00:05:54,279 Speaker 1: you would now have four shares worth fifty dollars each, 103 00:05:54,839 --> 00:05:58,080 Speaker 1: but the lower cost per share might mean greater liquidity 104 00:05:58,200 --> 00:06:02,200 Speaker 1: and trading. That might encourage smaller investors to get involved, 105 00:06:02,400 --> 00:06:05,120 Speaker 1: and that can sometimes help a company grow even more. 106 00:06:05,520 --> 00:06:09,680 Speaker 1: Companies like Cisco have had numerous stock splits, and I'll 107 00:06:09,720 --> 00:06:12,200 Speaker 1: talk more about the result of that at the end 108 00:06:12,240 --> 00:06:14,520 Speaker 1: of this episode. I just wanted to mention that it 109 00:06:14,560 --> 00:06:18,440 Speaker 1: was impressive that a company would hold a split only 110 00:06:18,560 --> 00:06:22,160 Speaker 1: a year after getting listed on the stock exchange. When 111 00:06:22,200 --> 00:06:26,359 Speaker 1: Cisco Systems first went public, it had the market capitalization 112 00:06:26,440 --> 00:06:29,719 Speaker 1: of two four million dollars. So, in other words, you 113 00:06:29,720 --> 00:06:33,200 Speaker 1: took all the shares of Cisco that existed, you multiplied 114 00:06:33,240 --> 00:06:36,240 Speaker 1: it by the price per share, you get up two 115 00:06:36,920 --> 00:06:40,000 Speaker 1: four million dollars. That's how much the market cap is 116 00:06:40,160 --> 00:06:45,240 Speaker 1: for Cisco when it launches in Just a year later, 117 00:06:45,520 --> 00:06:51,400 Speaker 1: that market cap was already one billion dollars. In ninety two, 118 00:06:51,520 --> 00:06:54,960 Speaker 1: Cisco was awarded its first patent, which was originally filed 119 00:06:55,000 --> 00:06:58,760 Speaker 1: back in Because patent applications can take a while, the 120 00:06:58,839 --> 00:07:01,080 Speaker 1: patent office takes a while to review a patent and 121 00:07:01,120 --> 00:07:05,320 Speaker 1: then uh issue a patent. It was US Patent number 122 00:07:05,360 --> 00:07:09,359 Speaker 1: five million, eighty eight thousand, thirty two That patent was 123 00:07:09,440 --> 00:07:13,760 Speaker 1: for technology called the Interior Gateway Routing Protocol or i 124 00:07:13,920 --> 00:07:16,600 Speaker 1: g RP. That was a set of rules that routers 125 00:07:16,640 --> 00:07:20,960 Speaker 1: would follow for efficient communications within a computer network, peaking 126 00:07:20,960 --> 00:07:24,040 Speaker 1: ahead for a moment. In the summer of ten, Cisco 127 00:07:24,080 --> 00:07:28,120 Speaker 1: would celebrate getting its ten thousand US patent. But to 128 00:07:28,160 --> 00:07:32,200 Speaker 1: be clear, Cisco also grew quite a bit through acquisitions. 129 00:07:32,640 --> 00:07:36,920 Speaker 1: Uh Primarily, Cisco grew by acquiring other companies, so I 130 00:07:36,920 --> 00:07:40,080 Speaker 1: imagine many of those patents were part of acquisitions and 131 00:07:40,160 --> 00:07:43,360 Speaker 1: not just patents that were filed by Cisco R and D. 132 00:07:44,560 --> 00:07:47,640 Speaker 1: Cisco also opened offices in Canada and Japan in n 133 00:07:48,680 --> 00:07:52,120 Speaker 1: and hit revenues of three one million dollars and grew 134 00:07:52,160 --> 00:07:55,440 Speaker 1: to eight hundred seventy five employees. Now, from this point forward, 135 00:07:55,600 --> 00:07:58,160 Speaker 1: I'm only going to mention revenues and employee counts when 136 00:07:58,240 --> 00:08:01,280 Speaker 1: it's particularly notable, since a lot of Cisco's history is 137 00:08:01,320 --> 00:08:05,080 Speaker 1: all about it got bigger that year, and that gets 138 00:08:05,120 --> 00:08:06,800 Speaker 1: really old, really fast, So I'm not going to do 139 00:08:06,840 --> 00:08:10,480 Speaker 1: that for every single year. In ninety three, Cisco Systems 140 00:08:10,520 --> 00:08:15,440 Speaker 1: made its first acquisition. It was a company called Crescendo Communications, 141 00:08:15,680 --> 00:08:20,240 Speaker 1: and Crescendo was working on network switching technologies, particularly for 142 00:08:20,360 --> 00:08:25,320 Speaker 1: local area networks. The acquisition cost nearly nine million dollars, 143 00:08:25,680 --> 00:08:28,040 Speaker 1: and again, if I were to list every single company 144 00:08:28,080 --> 00:08:32,040 Speaker 1: Cisco Systems purchased from that time up to present day, 145 00:08:32,320 --> 00:08:35,439 Speaker 1: it would probably take about twenty minutes to do. Most 146 00:08:35,480 --> 00:08:39,199 Speaker 1: of them were companies that focused on technologies relating to networks, 147 00:08:39,200 --> 00:08:43,440 Speaker 1: so within Cisco's wheelhouse, they were largely companies that made 148 00:08:43,520 --> 00:08:48,920 Speaker 1: routers or switches, or modems or firewalls. Others, however, were 149 00:08:48,920 --> 00:08:52,120 Speaker 1: in related fields like computer security. There was even a 150 00:08:52,160 --> 00:08:55,240 Speaker 1: couple of companies that were related to Internet television, back 151 00:08:55,240 --> 00:08:57,400 Speaker 1: when everyone was convinced that was right around the corner, 152 00:08:57,440 --> 00:08:59,640 Speaker 1: when in reality, it would take you know, a decade 153 00:08:59,679 --> 00:09:03,120 Speaker 1: or two after that acquisition for any sort of Internet 154 00:09:03,160 --> 00:09:05,000 Speaker 1: TV to kind of take off, and even then it 155 00:09:05,040 --> 00:09:08,480 Speaker 1: was a totally different UH implementation than what people had 156 00:09:08,520 --> 00:09:12,480 Speaker 1: imagined back in the nineties. Cisco would also acquire companies 157 00:09:12,520 --> 00:09:16,240 Speaker 1: in the mobile space, also in surveillance, in voice over 158 00:09:16,280 --> 00:09:21,640 Speaker 1: Internet protocol, in digital cable, and more even in consumer electronics. 159 00:09:22,040 --> 00:09:25,960 Speaker 1: More recently, the company has invested heavily in cloud computing infrastructure. 160 00:09:26,080 --> 00:09:30,920 Speaker 1: So in all, Cisco has spent around seventy billion dollars 161 00:09:30,960 --> 00:09:35,199 Speaker 1: in acquisitions, and most of the products Cisco offers comes 162 00:09:35,200 --> 00:09:37,720 Speaker 1: out of those acquisitions, So you could say a lot 163 00:09:37,760 --> 00:09:41,320 Speaker 1: of Cisco's growth came from buying out other companies and 164 00:09:41,440 --> 00:09:46,080 Speaker 1: adding to their own offerings. That way, John Mortgage and 165 00:09:46,200 --> 00:09:50,000 Speaker 1: his successor, John Chambers both used acquisitions as a means 166 00:09:50,040 --> 00:09:53,240 Speaker 1: for growth. According to a two thousand two Business Week article, 167 00:09:53,520 --> 00:09:59,000 Speaker 1: acquisitions accounted for about fifty of all Cisco's businesses. Cisco's 168 00:09:59,240 --> 00:10:02,800 Speaker 1: uh moves also meant that it maintained a dominant position 169 00:10:02,880 --> 00:10:07,079 Speaker 1: in business to business enterprise, and it focused on network technology. 170 00:10:07,080 --> 00:10:09,480 Speaker 1: It was the dominant player in that space. If you 171 00:10:09,600 --> 00:10:11,880 Speaker 1: planned to build out a computer network, chances are you 172 00:10:11,920 --> 00:10:15,120 Speaker 1: were relying at least in part on technology from Cisco. 173 00:10:15,520 --> 00:10:19,360 Speaker 1: This included Internet service providers, so we started seeing more 174 00:10:19,360 --> 00:10:22,360 Speaker 1: and more Internet service getting rolled out to the United 175 00:10:22,400 --> 00:10:28,120 Speaker 1: States population. Those network infrastructure pieces had to come from somewhere. 176 00:10:28,520 --> 00:10:31,520 Speaker 1: Cisco provided a lot of the routers and switches that 177 00:10:31,640 --> 00:10:35,000 Speaker 1: would be used by Internet service providers in their various networks, 178 00:10:35,040 --> 00:10:40,400 Speaker 1: so it was a lucrative source of revenue for the company. Now, 179 00:10:40,440 --> 00:10:44,600 Speaker 1: to be clear, the acquisitions were likely necessary to some extent. 180 00:10:44,760 --> 00:10:48,120 Speaker 1: Cisco had built much of its business early on on 181 00:10:48,240 --> 00:10:50,960 Speaker 1: multi protocol routers. If you listen to my last episode, 182 00:10:51,120 --> 00:10:54,400 Speaker 1: you know what I mean by that. Those are the 183 00:10:54,440 --> 00:10:57,559 Speaker 1: routers that can communicate between different networks that are operating 184 00:10:57,600 --> 00:11:01,360 Speaker 1: on incompatible communications protocols. But by the nineties a lot 185 00:11:01,360 --> 00:11:03,960 Speaker 1: of that was changing. Most networks were starting to rely 186 00:11:04,160 --> 00:11:08,920 Speaker 1: upon Internet Protocol as the standard in communications, so you 187 00:11:08,960 --> 00:11:12,160 Speaker 1: weren't seeing as much proprietary approaches. Everyone was kind of 188 00:11:12,240 --> 00:11:15,640 Speaker 1: leaning towards Internet Protocol because that was clearly going to 189 00:11:15,679 --> 00:11:19,280 Speaker 1: become a dominant means of communication through computer systems, and 190 00:11:19,320 --> 00:11:23,000 Speaker 1: that made multi protocol routers less important because really only 191 00:11:23,120 --> 00:11:26,760 Speaker 1: legacy systems were dependent upon them. Newer systems were adopting 192 00:11:26,800 --> 00:11:30,200 Speaker 1: Internet Protocol, so you didn't need something that was multi protocol. 193 00:11:30,240 --> 00:11:33,040 Speaker 1: It's like you don't need a translator if everybody in 194 00:11:33,080 --> 00:11:37,200 Speaker 1: the room speaks the same common language. So without diversifying, 195 00:11:37,240 --> 00:11:39,880 Speaker 1: Cisco could have been in danger of becoming obsolete. So 196 00:11:39,920 --> 00:11:44,280 Speaker 1: these acquisitions were actually not a bad thing, But there 197 00:11:44,360 --> 00:11:48,840 Speaker 1: is this sort of view among certain people that a 198 00:11:48,880 --> 00:11:52,480 Speaker 1: company growing by acquiring other companies is kind of sort 199 00:11:52,480 --> 00:11:56,400 Speaker 1: of cheating. It's like the pay to win philosophy and games. Uh, 200 00:11:56,679 --> 00:11:59,319 Speaker 1: according to some people. Sometimes I feel that way. I'm 201 00:11:59,320 --> 00:12:01,360 Speaker 1: not gonna lie. Sometimes I look at a company that 202 00:12:01,520 --> 00:12:05,680 Speaker 1: makes most of its growth through acquisitions and I think, really, 203 00:12:06,200 --> 00:12:08,760 Speaker 1: but it's a smart business move. It makes sense, and 204 00:12:08,800 --> 00:12:12,120 Speaker 1: for Cisco, it paid off in huge dividends for at 205 00:12:12,200 --> 00:12:15,199 Speaker 1: least the near term. Now back to the history of 206 00:12:15,240 --> 00:12:19,280 Speaker 1: the company. While he gobbled up other companies, Cisco also 207 00:12:19,320 --> 00:12:22,520 Speaker 1: opened up more operations around the world like Hong Kong, Mexico, 208 00:12:22,559 --> 00:12:24,840 Speaker 1: and Belgium, and it would continue to open up offices 209 00:12:25,280 --> 00:12:28,719 Speaker 1: all across the world. By the company hit revenues of 210 00:12:28,760 --> 00:12:30,880 Speaker 1: more than a billion dollars for the first time in 211 00:12:30,880 --> 00:12:33,960 Speaker 1: its history, and they also moved offices from Menlo Park 212 00:12:34,320 --> 00:12:37,920 Speaker 1: to San Jose, California, And a year later the company 213 00:12:37,960 --> 00:12:40,640 Speaker 1: posted a revenue of two point to three billion. So 214 00:12:41,080 --> 00:12:43,079 Speaker 1: they go from a billion to two point to three billion. 215 00:12:43,120 --> 00:12:46,000 Speaker 1: They double their revenue in a year, and it was 216 00:12:46,040 --> 00:12:48,160 Speaker 1: like the company had a license to print money. But 217 00:12:48,320 --> 00:12:50,360 Speaker 1: remember this is also a time when people in general 218 00:12:50,400 --> 00:12:53,160 Speaker 1: were first becoming aware of the Internet as a thing. 219 00:12:53,600 --> 00:12:56,520 Speaker 1: Early nineties. That's when your average person starts to hear 220 00:12:56,520 --> 00:12:59,320 Speaker 1: about internet. Before then, you pretty much had to be 221 00:12:59,320 --> 00:13:01,160 Speaker 1: a college student it or you had to work in 222 00:13:01,200 --> 00:13:03,400 Speaker 1: the field to know what the heck the Internet was. 223 00:13:03,520 --> 00:13:08,120 Speaker 1: Most people before the early nineties had no inkling, and 224 00:13:08,160 --> 00:13:09,920 Speaker 1: it was around this time where people were saying like, 225 00:13:10,559 --> 00:13:13,440 Speaker 1: what does the AT symbol in an email mean? What 226 00:13:13,520 --> 00:13:17,000 Speaker 1: does this Worldwide Web? What does this Information super Highway? 227 00:13:17,600 --> 00:13:22,520 Speaker 1: This was a boom time for network technology. Was also 228 00:13:22,520 --> 00:13:26,120 Speaker 1: when John Chambers would become the new CEO of Cisco 229 00:13:26,280 --> 00:13:29,160 Speaker 1: and John Mortgridge would transition to the role of Chairman 230 00:13:29,280 --> 00:13:32,200 Speaker 1: of the board. I'll talk more about Chambers in just 231 00:13:32,520 --> 00:13:35,520 Speaker 1: a moment, but first let's take a quick break to 232 00:13:35,640 --> 00:13:46,800 Speaker 1: thank our sponsor. John Chambers had earned a Master's of 233 00:13:47,000 --> 00:13:51,880 Speaker 1: Business administration from Indiana University. He had worked for IBM 234 00:13:51,960 --> 00:13:54,520 Speaker 1: in their sales department in the late seventies and early 235 00:13:54,600 --> 00:13:58,040 Speaker 1: nineteen eighties, and then went on to work for Wang Laboratories, 236 00:13:58,800 --> 00:14:01,440 Speaker 1: makers of the Whang compute or Wong if you want 237 00:14:01,480 --> 00:14:04,360 Speaker 1: to use the correct pronunciation, I would say this was 238 00:14:04,400 --> 00:14:07,000 Speaker 1: in the late eighties. This was a computer company that 239 00:14:07,080 --> 00:14:10,160 Speaker 1: one time was extremely successful. A lot of people haven't 240 00:14:10,200 --> 00:14:15,280 Speaker 1: really heard about Wong or Wang computers these days because 241 00:14:15,320 --> 00:14:18,240 Speaker 1: they were again sort of a business to business company. 242 00:14:18,280 --> 00:14:21,760 Speaker 1: But by the time Chambers left the company in nineteen ninety, 243 00:14:22,160 --> 00:14:25,240 Speaker 1: Wong was already on a downward spiral and it would 244 00:14:25,280 --> 00:14:29,440 Speaker 1: eventually declare bankruptcy. It would emerge from bankruptcy, it would 245 00:14:29,440 --> 00:14:32,240 Speaker 1: then get acquired, and ultimately it would end up dissolving 246 00:14:32,280 --> 00:14:35,040 Speaker 1: after a couple more acquisitions. Maybe someday I'll do a 247 00:14:35,120 --> 00:14:39,160 Speaker 1: full episode to talk about the history of that company. Anyway, 248 00:14:39,160 --> 00:14:41,920 Speaker 1: by that time, John Chambers was already part of Cisco. 249 00:14:42,040 --> 00:14:46,560 Speaker 1: He had joined that team officially in nine and he 250 00:14:46,600 --> 00:14:50,480 Speaker 1: would serve as the Cisco CEO for two decades. He 251 00:14:50,520 --> 00:14:54,280 Speaker 1: would stay on a CEO until July two thousand, fifteen, 252 00:14:54,480 --> 00:14:58,760 Speaker 1: and a lot happened in those two decades. So Chamber 253 00:14:58,840 --> 00:15:02,880 Speaker 1: serves as the new CEO of Cisco and its business 254 00:15:02,960 --> 00:15:05,680 Speaker 1: as usual, meaning the company is continuing to grow and 255 00:15:05,720 --> 00:15:09,320 Speaker 1: acquire other companies. This was a time when people began 256 00:15:09,360 --> 00:15:12,520 Speaker 1: to get incredibly excited about the potential of the Internet 257 00:15:12,840 --> 00:15:15,800 Speaker 1: the mid to late nineties. Startups were beginning to bloom 258 00:15:16,000 --> 00:15:18,440 Speaker 1: in the mid nineties, but that would really build to 259 00:15:18,480 --> 00:15:20,560 Speaker 1: a fever pitch by the end of the nineties. It 260 00:15:20,640 --> 00:15:25,040 Speaker 1: got crazy. The Information super Highway was being hailed as 261 00:15:25,080 --> 00:15:27,640 Speaker 1: the next frontier. It was where people were going to 262 00:15:27,680 --> 00:15:32,280 Speaker 1: make their fortune. It was a land grab of massive scale. 263 00:15:32,680 --> 00:15:35,360 Speaker 1: It was where we were all going to live, and 264 00:15:35,400 --> 00:15:39,120 Speaker 1: we were going to have experiences in virtual environments that 265 00:15:39,160 --> 00:15:43,440 Speaker 1: would let us work and shop and play and experienced 266 00:15:43,480 --> 00:15:46,000 Speaker 1: life in a way we just could not imagine before 267 00:15:46,040 --> 00:15:48,360 Speaker 1: the Internet, Or at least that's how it was all 268 00:15:48,400 --> 00:15:51,480 Speaker 1: sold to us. No one was really sure how it 269 00:15:51,560 --> 00:15:53,960 Speaker 1: was actually gonna shake out, but they were all sure 270 00:15:54,000 --> 00:15:58,440 Speaker 1: that it would lead to this amazing virtual future. And Cisco, 271 00:15:58,840 --> 00:16:01,840 Speaker 1: a comedy that continued to supply the technology that made 272 00:16:01,880 --> 00:16:05,960 Speaker 1: Internet connect communication possible, was profiting from this excitement in 273 00:16:06,000 --> 00:16:10,040 Speaker 1: a very real way. More companies were building up networks 274 00:16:10,040 --> 00:16:13,800 Speaker 1: that meant they needed the equipment that Cisco produced in 275 00:16:13,880 --> 00:16:17,360 Speaker 1: order to do that. Uh, they were going to Cisco 276 00:16:17,520 --> 00:16:20,240 Speaker 1: primarily because it was the biggest name out there. It 277 00:16:20,280 --> 00:16:25,280 Speaker 1: was the dominant manufacturer of various network components like routers 278 00:16:25,280 --> 00:16:28,400 Speaker 1: and switches, so if you needed to build out your network, 279 00:16:28,560 --> 00:16:31,800 Speaker 1: chances are you were going with Cisco hardware. They needed 280 00:16:31,840 --> 00:16:35,360 Speaker 1: to establish safe networks, they had an air gap between 281 00:16:35,360 --> 00:16:38,000 Speaker 1: the network and the Internet, so they would go with 282 00:16:38,400 --> 00:16:41,840 Speaker 1: the best, biggest name in the industry. They needed the 283 00:16:41,880 --> 00:16:44,920 Speaker 1: hardware that Cisco was known for, and the company was 284 00:16:44,960 --> 00:16:51,400 Speaker 1: doing business like gang busters. In Fortune magazine would list 285 00:16:51,480 --> 00:16:55,200 Speaker 1: Cisco among the Fortune five Companies list at number three 286 00:16:55,680 --> 00:16:58,400 Speaker 1: thirty two. But in just a couple of years, Cisco 287 00:16:58,440 --> 00:17:03,160 Speaker 1: would become the most valuable company in the world tech company, 288 00:17:03,200 --> 00:17:08,880 Speaker 1: that is, for a short while anyway, Cisco first started 289 00:17:08,960 --> 00:17:12,280 Speaker 1: offering cable modems for end users. This is one of 290 00:17:12,320 --> 00:17:15,960 Speaker 1: the few products the company made for home consumers as 291 00:17:16,000 --> 00:17:19,320 Speaker 1: opposed to enterprises. So they entered the consumer market in 292 00:17:19,359 --> 00:17:22,960 Speaker 1: a limited way, uh and experimented with this for a 293 00:17:23,000 --> 00:17:26,359 Speaker 1: little more than a decade, and Cisco would later purchase 294 00:17:26,400 --> 00:17:29,640 Speaker 1: companies like links Is in two thousand three to increase 295 00:17:29,760 --> 00:17:33,000 Speaker 1: this offering. Links Is makes routers home routers that kind 296 00:17:33,000 --> 00:17:37,800 Speaker 1: of thing and had existed before Cisco came along. Then 297 00:17:37,880 --> 00:17:42,480 Speaker 1: Cisco lumps links us and under its wing. However, Cisco 298 00:17:42,480 --> 00:17:45,879 Speaker 1: would not hold on to all these consumer facing companies 299 00:17:46,280 --> 00:17:49,239 Speaker 1: like links Is, which Cisco sold to Belcan in two 300 00:17:49,280 --> 00:17:52,400 Speaker 1: thousand thirteen, one decade later. In fact, at that time, 301 00:17:52,440 --> 00:17:56,880 Speaker 1: Cisco pretty much divested itself of all home market products 302 00:17:56,920 --> 00:17:59,639 Speaker 1: in general. Interesting side note by the way links Is 303 00:18:00,119 --> 00:18:03,560 Speaker 1: Cisco was founded by a married couple. This would be 304 00:18:03,800 --> 00:18:07,440 Speaker 1: Janey and Victor sal who founded links Is, which originally 305 00:18:07,440 --> 00:18:11,760 Speaker 1: had the name D E W International. And yes, the 306 00:18:11,800 --> 00:18:15,639 Speaker 1: original site for that company was in fact a garage 307 00:18:15,720 --> 00:18:21,200 Speaker 1: in California because the archetype exists for a reason. Marked 308 00:18:21,280 --> 00:18:26,680 Speaker 1: Cisco's fifteenth anniversary. It had hit revenues of twelve billion dollars. 309 00:18:26,680 --> 00:18:30,000 Speaker 1: It had grown so much through expansions and acquisitions that 310 00:18:30,160 --> 00:18:33,680 Speaker 1: now had more than twenty thousand employees, and in March 311 00:18:33,760 --> 00:18:37,760 Speaker 1: two thousand, Cisco hit its peak that it has never 312 00:18:37,880 --> 00:18:42,920 Speaker 1: met since then. Spoiler alert, Cisco's market cap, which when 313 00:18:42,920 --> 00:18:45,639 Speaker 1: it launched was two four million dollars I'll remind you, 314 00:18:46,000 --> 00:18:52,320 Speaker 1: hit five hundred fifty five point four billion dollars in 315 00:18:52,400 --> 00:18:56,560 Speaker 1: March two thousand. That meant Cisco had officially displaced Microsoft 316 00:18:56,600 --> 00:19:00,840 Speaker 1: as the most valuable company in the world. This value 317 00:19:00,920 --> 00:19:04,680 Speaker 1: was fueled again by the fervor around the Internet. Internet 318 00:19:04,720 --> 00:19:08,520 Speaker 1: service providers were furiously building out their infrastructure and relying 319 00:19:08,520 --> 00:19:11,639 Speaker 1: heavily on Cisco technologies to do so. The company was 320 00:19:11,760 --> 00:19:15,880 Speaker 1: in great shape, and then the bubble burst. Now I've 321 00:19:15,920 --> 00:19:19,040 Speaker 1: covered the dot com bubble and other episodes, so I'm 322 00:19:19,040 --> 00:19:21,119 Speaker 1: just going to kind of give a quick summary of 323 00:19:21,160 --> 00:19:25,400 Speaker 1: what happened here in the late nineties and into two thousand, 324 00:19:25,680 --> 00:19:28,320 Speaker 1: even into two thousand one, to some extent, there was 325 00:19:28,359 --> 00:19:34,400 Speaker 1: an almost unreal amount of investment pouring into internet ventures. Now, 326 00:19:34,440 --> 00:19:36,640 Speaker 1: some of those ventures would prove to be good ideas 327 00:19:36,720 --> 00:19:39,239 Speaker 1: that could stand the test of time, like Amazon that 328 00:19:39,359 --> 00:19:43,639 Speaker 1: was able to survive the dot com bubble burst. Others 329 00:19:43,640 --> 00:19:46,960 Speaker 1: were decent ideas, but the people behind them were unable 330 00:19:47,000 --> 00:19:49,840 Speaker 1: to execute those ideas the way they had envisioned, so 331 00:19:49,840 --> 00:19:52,159 Speaker 1: they weren't able to make any money off of this 332 00:19:52,240 --> 00:19:54,639 Speaker 1: cool idea. And it might be that once the bubble 333 00:19:54,680 --> 00:19:57,200 Speaker 1: did burst a few years later, someone else came along 334 00:19:57,240 --> 00:19:59,040 Speaker 1: with a similar idea and they were able to make 335 00:19:59,080 --> 00:20:02,600 Speaker 1: it work. At the time, it just didn't. Some of 336 00:20:02,600 --> 00:20:06,400 Speaker 1: the ideas were just playing bad. But around this time 337 00:20:06,440 --> 00:20:08,639 Speaker 1: in the late nineties, the general feeling was if you 338 00:20:08,680 --> 00:20:11,480 Speaker 1: did not get in on this internet craze, if you 339 00:20:11,520 --> 00:20:13,560 Speaker 1: did not put your money there, you were going to 340 00:20:13,640 --> 00:20:18,920 Speaker 1: miss out on an incredible investment opportunity. The venture capitalists 341 00:20:19,200 --> 00:20:22,000 Speaker 1: were blasting companies with huge investments. I mean, it was 342 00:20:22,000 --> 00:20:26,639 Speaker 1: almost like people were throwing money at these startup companies 343 00:20:27,040 --> 00:20:30,720 Speaker 1: they were finding themselves flush with cash. Some of them 344 00:20:30,720 --> 00:20:34,479 Speaker 1: were finding themselves in possession of way more money than 345 00:20:34,600 --> 00:20:37,879 Speaker 1: was necessary for them to actually do what it was 346 00:20:37,920 --> 00:20:40,560 Speaker 1: they said they wanted to do. And lots of startup 347 00:20:40,680 --> 00:20:44,399 Speaker 1: entrepreneurs went more than a little bonkers with all that dough. 348 00:20:44,680 --> 00:20:48,400 Speaker 1: They started tricking out their offices with lavish furniture and amenities. 349 00:20:48,760 --> 00:20:51,400 Speaker 1: They had spent huge amounts on stuff they didn't actually 350 00:20:51,840 --> 00:20:55,840 Speaker 1: need that wasn't contributing to their business at all. Some 351 00:20:55,960 --> 00:20:58,720 Speaker 1: of them didn't have a business plan to speak of. 352 00:20:59,200 --> 00:21:02,399 Speaker 1: They had a cool idea, something that sounded neat, but 353 00:21:02,440 --> 00:21:04,879 Speaker 1: they didn't have a strategy of how they were going 354 00:21:04,920 --> 00:21:08,239 Speaker 1: to even generate revenue, let alone make a profit. And 355 00:21:08,280 --> 00:21:11,040 Speaker 1: once the initial excitement started to die down, people began 356 00:21:11,040 --> 00:21:13,919 Speaker 1: to ask hard questions, like how the heck is this 357 00:21:13,960 --> 00:21:16,680 Speaker 1: company going to pay back the investment I put into it. 358 00:21:17,320 --> 00:21:21,440 Speaker 1: The market peaked in March of two thousand, fueled by 359 00:21:21,600 --> 00:21:25,920 Speaker 1: rampant speculation, and then the bubble burst. Now, why the 360 00:21:25,960 --> 00:21:29,680 Speaker 1: bubble burst is complicated, as there were there's more than 361 00:21:29,720 --> 00:21:33,000 Speaker 1: just investors waking up, right. It wasn't just people got 362 00:21:33,000 --> 00:21:35,719 Speaker 1: out of bed one day and said hang on and 363 00:21:35,720 --> 00:21:40,399 Speaker 1: then and then the balloon just totally pops. That's more 364 00:21:40,440 --> 00:21:44,040 Speaker 1: simple than what really happened. A lot of startups had 365 00:21:44,119 --> 00:21:47,240 Speaker 1: burned through their initial cash and had nothing related to 366 00:21:47,280 --> 00:21:50,920 Speaker 1: show for it except pending disaster, and the dot com 367 00:21:50,960 --> 00:21:54,560 Speaker 1: crash saw several internet startups go under just months after 368 00:21:54,600 --> 00:21:57,359 Speaker 1: they had made headlines with incredible successful I p o s. 369 00:21:57,800 --> 00:22:00,760 Speaker 1: These were companies that had failed to generate a profit, or, 370 00:22:00,920 --> 00:22:02,639 Speaker 1: like I said, in a few cases, they had failed 371 00:22:02,640 --> 00:22:05,040 Speaker 1: to make any revenue at all. While some of them 372 00:22:05,040 --> 00:22:08,119 Speaker 1: received enormous amounts of investment money, that cash was spent, 373 00:22:08,600 --> 00:22:11,959 Speaker 1: and without a steady source of incoming revenue or more investment, 374 00:22:12,520 --> 00:22:16,919 Speaker 1: those companies couldn't stay afloat, so the market retracted. Cisco 375 00:22:17,560 --> 00:22:21,280 Speaker 1: was in a different space. It was a big, established company. 376 00:22:21,720 --> 00:22:23,719 Speaker 1: It wasn't about to go out of business, but it 377 00:22:23,720 --> 00:22:27,919 Speaker 1: did take an enormous hit from this dot com bubble burst. 378 00:22:28,320 --> 00:22:31,920 Speaker 1: Its stock price declined by more than eighty percent as 379 00:22:31,960 --> 00:22:34,800 Speaker 1: a result, and the company had been on a rocket 380 00:22:34,840 --> 00:22:37,680 Speaker 1: to the stratosphere before this. A lot of people were 381 00:22:37,680 --> 00:22:40,679 Speaker 1: even predicting that Cisco was going to become the first 382 00:22:40,880 --> 00:22:46,080 Speaker 1: trillion dollar company, but it's market cap ended up going 383 00:22:46,160 --> 00:22:50,040 Speaker 1: from more than five hundred billion to one fifty one 384 00:22:50,160 --> 00:22:52,760 Speaker 1: billion in two thousand one, and it would dip even 385 00:22:52,840 --> 00:22:57,480 Speaker 1: lower in subsequent years, so it didn't go out of business, 386 00:22:58,160 --> 00:23:02,080 Speaker 1: but its value was reduced to less than half of 387 00:23:02,119 --> 00:23:05,000 Speaker 1: what it had been at its peak. By the end 388 00:23:05,040 --> 00:23:08,359 Speaker 1: of fiscal year two thousand two, Cisco stocks were trading 389 00:23:08,400 --> 00:23:12,080 Speaker 1: at around twelve dollars per share. The change from fiscal 390 00:23:12,160 --> 00:23:15,120 Speaker 1: year two thousand one to two thousand two is noticeable 391 00:23:15,160 --> 00:23:18,560 Speaker 1: if you look at timelines for Cisco, even once from 392 00:23:18,560 --> 00:23:22,480 Speaker 1: the company itself, because companies tend to not want to 393 00:23:22,520 --> 00:23:26,880 Speaker 1: draw attention to really difficult years, and they sometimes will 394 00:23:26,920 --> 00:23:30,160 Speaker 1: just they don't necessarily fudge results, but they might leave 395 00:23:31,359 --> 00:23:35,760 Speaker 1: details out. But there's an official Cisco timeline that gives 396 00:23:35,800 --> 00:23:40,880 Speaker 1: you revenue and employee count every year from its founding 397 00:23:40,960 --> 00:23:43,679 Speaker 1: up to two thousand thirteen. At the end of fiscal 398 00:23:43,760 --> 00:23:46,399 Speaker 1: year two thousand one, the company posted twenty two point 399 00:23:46,440 --> 00:23:49,840 Speaker 1: three billion dollars in revenue and they had thirty eight thousand, 400 00:23:49,960 --> 00:23:53,320 Speaker 1: four hundred two employees. One year later, that had gone 401 00:23:53,359 --> 00:23:56,639 Speaker 1: down from twenty two point three billion to eighteen point 402 00:23:56,760 --> 00:24:01,000 Speaker 1: nine billion, and there were three thousand fewer employees Around 403 00:24:01,600 --> 00:24:06,280 Speaker 1: but still, and you're talking about billions of dollars in revenue. 404 00:24:06,440 --> 00:24:10,720 Speaker 1: It's not like Cisco was suddenly on the verge of collapse. 405 00:24:11,400 --> 00:24:14,760 Speaker 1: It just was suffering a pretty big setback. But I 406 00:24:14,760 --> 00:24:18,280 Speaker 1: was able to keep its footing, and CEO Chambers concentrated 407 00:24:18,320 --> 00:24:21,159 Speaker 1: on trying to lead his company to reverse this trend 408 00:24:21,480 --> 00:24:23,679 Speaker 1: and to go back into a period of growth. But 409 00:24:23,720 --> 00:24:27,000 Speaker 1: it took a few years. Cisco revenues and employee count 410 00:24:27,000 --> 00:24:30,399 Speaker 1: remained pretty flat from two thousand two to two thousand four, 411 00:24:30,880 --> 00:24:34,680 Speaker 1: So first it was all about stabilizing the company, then 412 00:24:34,680 --> 00:24:37,400 Speaker 1: it was trying to grow it again. During that time, 413 00:24:37,440 --> 00:24:41,320 Speaker 1: Cisco was doing other business. They had gotten into the 414 00:24:41,400 --> 00:24:45,439 Speaker 1: voice over Internet phone protocol system, so they were selling 415 00:24:45,920 --> 00:24:49,280 Speaker 1: I voide phones. They had shipped four million of those 416 00:24:49,320 --> 00:24:52,720 Speaker 1: by two thousand four. It had introduced security solutions in 417 00:24:52,760 --> 00:24:55,320 Speaker 1: two thousand five, and it appeared to be on a 418 00:24:55,400 --> 00:24:58,840 Speaker 1: slow climb back to where it was now. I want 419 00:24:58,840 --> 00:25:01,360 Speaker 1: to talk a little bit more about what Cisco did 420 00:25:01,560 --> 00:25:03,800 Speaker 1: in the aftermath of the dot com bubble and what 421 00:25:03,880 --> 00:25:06,160 Speaker 1: it's doing today, But before I get into that, let's 422 00:25:06,160 --> 00:25:17,200 Speaker 1: take another quick break to thank our sponsor. Two thousand 423 00:25:17,320 --> 00:25:20,280 Speaker 1: six saw a big year of growth for Cisco. The 424 00:25:20,320 --> 00:25:23,760 Speaker 1: company was really able to get out of that rut 425 00:25:23,800 --> 00:25:27,160 Speaker 1: it was in. It was also getting into the business 426 00:25:27,160 --> 00:25:31,040 Speaker 1: of telepresence. That's, you know, the whole video calling business, 427 00:25:31,320 --> 00:25:34,359 Speaker 1: which in two thousand six was still a pretty young 428 00:25:35,240 --> 00:25:39,840 Speaker 1: science and technology. It wasn't that it was really novel. 429 00:25:40,080 --> 00:25:42,280 Speaker 1: Not a lot of people had had made use of it. 430 00:25:42,359 --> 00:25:45,679 Speaker 1: Yet these days you can have it on your smartphone. 431 00:25:46,160 --> 00:25:48,919 Speaker 1: It was still a dominant player in switches and routers 432 00:25:48,960 --> 00:25:51,240 Speaker 1: at that time, and it had grown to nearly fifty 433 00:25:51,240 --> 00:25:54,280 Speaker 1: two thousand employees, so it looked like it was well 434 00:25:54,320 --> 00:25:57,800 Speaker 1: on the way to full recovery, and it continued to 435 00:25:57,800 --> 00:26:02,080 Speaker 1: make strategic acquisitions. It also officially dropped Systems from its 436 00:26:02,160 --> 00:26:05,040 Speaker 1: name and simply became known as Cisco. They also launched 437 00:26:05,040 --> 00:26:08,680 Speaker 1: a campaign called the Human Network. This was an advertising 438 00:26:08,720 --> 00:26:11,840 Speaker 1: campaign pain to uh kind of position the company as 439 00:26:11,880 --> 00:26:14,439 Speaker 1: one that had a place in the average household, and 440 00:26:14,440 --> 00:26:17,480 Speaker 1: this was a relatively short lived attempt for Cisco to 441 00:26:17,560 --> 00:26:22,800 Speaker 1: make a bigger move into the consumer electronics market space. Ultimately, 442 00:26:23,359 --> 00:26:26,880 Speaker 1: the company would change gears and again focus on enterprise customers. 443 00:26:26,920 --> 00:26:30,080 Speaker 1: They would ultimately decide that it was a mistake to 444 00:26:30,080 --> 00:26:35,000 Speaker 1: get into consumer electronics. Now. One very disturbing story involving 445 00:26:35,040 --> 00:26:38,239 Speaker 1: Cisco around this time that first started to emerge in 446 00:26:38,280 --> 00:26:42,560 Speaker 1: the UH around two thousand eight or so and has 447 00:26:42,600 --> 00:26:48,040 Speaker 1: continued to be brought up in discussion since then, was 448 00:26:48,200 --> 00:26:52,320 Speaker 1: the company's involvement in supplying technology to China. Now, according 449 00:26:52,359 --> 00:26:57,760 Speaker 1: to allegations brought against Cisco by various human rights organizations, 450 00:26:57,800 --> 00:27:02,239 Speaker 1: Cisco was instrumental and provide fighting and customizing technology for 451 00:27:02,359 --> 00:27:07,320 Speaker 1: China's Golden Shield System. We have also called the Golden 452 00:27:07,359 --> 00:27:12,680 Speaker 1: Shield System the Great Firewall of China. The Chinese government 453 00:27:12,720 --> 00:27:15,840 Speaker 1: restricts access to the Internet, so a lot of sites 454 00:27:15,880 --> 00:27:20,800 Speaker 1: are strictly forbidden, and the Great Firewall allows the Chinese 455 00:27:20,800 --> 00:27:26,080 Speaker 1: government to essentially dictate which parts of the Internet are 456 00:27:26,080 --> 00:27:30,040 Speaker 1: are are accessible within China and which ones should not 457 00:27:30,200 --> 00:27:33,879 Speaker 1: be accessible within China. It's a very authoritarian approach to 458 00:27:34,000 --> 00:27:38,520 Speaker 1: Internet access. Now, the allegations state that Cisco provided technology 459 00:27:38,560 --> 00:27:42,800 Speaker 1: that allowed the Chinese government to identify and pursue individuals 460 00:27:42,840 --> 00:27:46,760 Speaker 1: that the government had identified as being undesirable, people that 461 00:27:47,080 --> 00:27:51,280 Speaker 1: the government had said are dangerous. That included practitioners of 462 00:27:51,320 --> 00:27:56,320 Speaker 1: the Falloon Gong religion. So, according to the allegations these 463 00:27:56,320 --> 00:28:00,560 Speaker 1: people were reportedly hunted down, captured towards, shured, and in 464 00:28:00,640 --> 00:28:06,040 Speaker 1: at least one instance killed. The lawsuits accused Cisco of 465 00:28:06,200 --> 00:28:10,240 Speaker 1: knowingly providing technology that would be used in those endeavors, 466 00:28:10,240 --> 00:28:13,440 Speaker 1: saying there's no way the company would not have known 467 00:28:14,119 --> 00:28:16,959 Speaker 1: that the tech they were designing for the Chinese government 468 00:28:17,000 --> 00:28:21,880 Speaker 1: was specifically for the purpose of the government identifying, singling out, 469 00:28:22,040 --> 00:28:27,280 Speaker 1: and pursuing specific individuals within China. The initial lawsuit was 470 00:28:27,320 --> 00:28:29,800 Speaker 1: dismissed when a judge stated the plaintiffs had failed to 471 00:28:29,840 --> 00:28:33,800 Speaker 1: provide evidence that Cisco would have known the technology would 472 00:28:33,800 --> 00:28:37,080 Speaker 1: be put to such use. The plaintiffs appealed, with oral 473 00:28:37,240 --> 00:28:41,200 Speaker 1: arguments happening in April seventeen, but then the submission of 474 00:28:41,240 --> 00:28:44,200 Speaker 1: the case was vacated, pending the judgment on a different 475 00:28:44,240 --> 00:28:46,360 Speaker 1: case that the Supreme Court was hearing. It was called 476 00:28:46,440 --> 00:28:49,320 Speaker 1: Jesner versus Air of the Bank. At issue was whether 477 00:28:49,400 --> 00:28:52,600 Speaker 1: or not foreign corporations could or could not be defendants 478 00:28:52,600 --> 00:28:56,160 Speaker 1: in suits brought under the Alien Tort Statute. The Supreme 479 00:28:56,240 --> 00:28:58,160 Speaker 1: Court found that they could not in a five to 480 00:28:58,200 --> 00:29:01,040 Speaker 1: four decision, and as far as I intel the matter 481 00:29:01,400 --> 00:29:05,880 Speaker 1: is at arrest, there that that in US courts will 482 00:29:05,920 --> 00:29:09,000 Speaker 1: not hear the case. That's my understanding. Uh, it may 483 00:29:09,080 --> 00:29:12,040 Speaker 1: turn out to be different. I am not a legal expert. 484 00:29:12,760 --> 00:29:16,120 Speaker 1: One of the ways that Cisco tried to target consumers 485 00:29:16,200 --> 00:29:20,160 Speaker 1: around this time was in the consumer video camera market. 486 00:29:20,640 --> 00:29:24,920 Speaker 1: In two thousand nine, Cisco acquired Pure Digital Technologies. That's 487 00:29:24,960 --> 00:29:27,680 Speaker 1: the company that was behind the flip video cameras. Do 488 00:29:27,680 --> 00:29:29,560 Speaker 1: you remember those? They're kind of cool. I actually kind 489 00:29:29,560 --> 00:29:32,840 Speaker 1: of thought they were neat. Uh. Cisco might have timed 490 00:29:32,960 --> 00:29:35,640 Speaker 1: that kind of poorly, because two thousand nine was right 491 00:29:35,680 --> 00:29:38,960 Speaker 1: around the time that the handheld cam quarter market was 492 00:29:39,080 --> 00:29:43,080 Speaker 1: getting pushed aside by smartphones, more of which were including 493 00:29:43,200 --> 00:29:47,280 Speaker 1: cameras capable of taking video. Cisco stuck with this plan 494 00:29:47,440 --> 00:29:52,480 Speaker 1: until April, and then it discontinued the flip video cameras 495 00:29:52,480 --> 00:29:55,800 Speaker 1: because the company was looking Cisco, that is, was looking 496 00:29:55,840 --> 00:30:00,240 Speaker 1: to extricate itself from the home consumer market entirely. The 497 00:30:00,280 --> 00:30:03,920 Speaker 1: space was too crowded with too many competitors, and many 498 00:30:03,960 --> 00:30:06,880 Speaker 1: of those competitors had been at the game for way 499 00:30:06,920 --> 00:30:09,760 Speaker 1: longer than Cisco. In fact, even longer than Cisco had 500 00:30:09,760 --> 00:30:13,560 Speaker 1: existed as a company, so things were pretty rough for Cisco. 501 00:30:13,600 --> 00:30:17,080 Speaker 1: There By two thousand eleven, other companies were also starting 502 00:30:17,080 --> 00:30:21,480 Speaker 1: to really seriously compete against Cisco in the network infrastructure 503 00:30:21,560 --> 00:30:25,120 Speaker 1: business that's the bread and butter of Cisco. At least 504 00:30:25,200 --> 00:30:27,760 Speaker 1: up to that time, Cisco was still the dominant player 505 00:30:28,040 --> 00:30:30,920 Speaker 1: that was no longer commanding nearly all the market the 506 00:30:30,960 --> 00:30:34,560 Speaker 1: way it had been. As a result, the company's earnings 507 00:30:34,600 --> 00:30:38,680 Speaker 1: were lower than what they had projected previously, and so 508 00:30:38,760 --> 00:30:41,480 Speaker 1: Cisco had to look for ways to cut costs. And 509 00:30:41,520 --> 00:30:44,880 Speaker 1: if you've worked for a big company, you probably anticipate 510 00:30:45,000 --> 00:30:49,480 Speaker 1: what happened next, because one way companies cut costs after 511 00:30:49,560 --> 00:30:53,560 Speaker 1: a rough financial year is by laying off employees. John 512 00:30:53,640 --> 00:30:57,440 Speaker 1: Chambers essentially said, I've done goofed up the Really he 513 00:30:57,880 --> 00:31:00,400 Speaker 1: was more professional than I make it sound, and it 514 00:31:00,480 --> 00:31:02,920 Speaker 1: wasn't like it was an obvious mistake on the face 515 00:31:02,920 --> 00:31:06,640 Speaker 1: of it. The problem, as Chambers admitted, was that Cisco 516 00:31:06,720 --> 00:31:09,920 Speaker 1: had tried to compete in too many markets, many of 517 00:31:09,960 --> 00:31:13,840 Speaker 1: which had entrenched players, like the home consumer market, for example. 518 00:31:14,400 --> 00:31:16,400 Speaker 1: So the company was fighting a war that had too 519 00:31:16,440 --> 00:31:19,440 Speaker 1: many fronts, and so Chamber said it was time to 520 00:31:19,480 --> 00:31:24,040 Speaker 1: simplify Cisco's approach to narrow its focus, and unfortunately that 521 00:31:24,080 --> 00:31:26,600 Speaker 1: also meant cut some jobs in the process, because those 522 00:31:26,680 --> 00:31:30,240 Speaker 1: jobs would no longer be necessary for the company's mission. 523 00:31:31,000 --> 00:31:34,120 Speaker 1: Chambers wanted to cut expenses by about six percent, but 524 00:31:34,280 --> 00:31:40,160 Speaker 1: six percent meant one billion dollars. Some analysts estimated that 525 00:31:40,160 --> 00:31:42,640 Speaker 1: could mean the company might eliminate as many as ten 526 00:31:42,720 --> 00:31:45,880 Speaker 1: thousand jobs, which would be about four percent of its workforce. 527 00:31:46,560 --> 00:31:48,160 Speaker 1: Others said it was probably going to be closer to 528 00:31:48,240 --> 00:31:52,080 Speaker 1: four thousand. Now, according to Cisco's own timeline, it looks 529 00:31:52,120 --> 00:31:54,480 Speaker 1: like the real number was somewhere in between four thousand 530 00:31:54,520 --> 00:31:57,520 Speaker 1: and ten thousand. At the end of fiscal year eleven, 531 00:31:57,520 --> 00:32:01,720 Speaker 1: the company had seventy one five employees. At the end 532 00:32:01,760 --> 00:32:05,000 Speaker 1: of the following year, it was down to sixty six thousand, 533 00:32:05,120 --> 00:32:08,240 Speaker 1: six hundred thirty nine. So, assuming some folks were brought 534 00:32:08,240 --> 00:32:11,600 Speaker 1: on throughout two thousand twelve, either through acquisitions or through hires, 535 00:32:11,840 --> 00:32:14,680 Speaker 1: that would mean around five thousand people were let go. 536 00:32:15,360 --> 00:32:17,360 Speaker 1: It wouldn't be the last time Cisco would have to 537 00:32:17,440 --> 00:32:20,600 Speaker 1: lay off a lot of people. In August, the company 538 00:32:20,640 --> 00:32:23,480 Speaker 1: announced it would eliminate five thousand, five hundred jobs, and 539 00:32:23,520 --> 00:32:27,000 Speaker 1: the following year it announced another eleven hundred positions would 540 00:32:27,000 --> 00:32:30,320 Speaker 1: be on the chopping block. Now. That was probably because 541 00:32:30,480 --> 00:32:35,640 Speaker 1: Cisco has pivoted. In recent years, the network infrastructure market 542 00:32:35,680 --> 00:32:39,760 Speaker 1: has slowed down considerably because eventually you've got enough super 543 00:32:39,840 --> 00:32:43,040 Speaker 1: highway laid down right. Internet service providers have built out 544 00:32:43,040 --> 00:32:50,280 Speaker 1: their infrastructures. They might continue to UH implement new material 545 00:32:50,360 --> 00:32:53,360 Speaker 1: into those infrastructures, but there's no longer this land grab. 546 00:32:53,480 --> 00:32:58,280 Speaker 1: There's no longer this very fast expansion of Internet infrastructure. 547 00:32:58,600 --> 00:33:02,600 Speaker 1: It's not necessary. A lot of of of organizations already 548 00:33:02,600 --> 00:33:05,560 Speaker 1: have the equipment they need. So for the last couple 549 00:33:05,560 --> 00:33:08,720 Speaker 1: of years, Cisco has had to look at a different 550 00:33:09,080 --> 00:33:13,040 Speaker 1: source for revenue, something some other area of growth. They 551 00:33:13,040 --> 00:33:17,720 Speaker 1: could still do business with network infrastructure materials, but it's 552 00:33:17,760 --> 00:33:20,920 Speaker 1: not gonna have the year over your growth that investors 553 00:33:20,960 --> 00:33:24,640 Speaker 1: want to see. So the company has switched to concentrate 554 00:33:24,680 --> 00:33:27,880 Speaker 1: more on software and cloud computing services as well as 555 00:33:27,880 --> 00:33:30,760 Speaker 1: the Internet of things. In fact, there's a pretty good 556 00:33:30,840 --> 00:33:34,440 Speaker 1: chance that the Internet of Things got its name from Cisco, 557 00:33:34,960 --> 00:33:39,240 Speaker 1: which was the organization that really recognized when individual uh 558 00:33:39,440 --> 00:33:43,680 Speaker 1: network connected components were out numbering the number of people 559 00:33:43,760 --> 00:33:47,560 Speaker 1: on the planet, saying well, we now have more devices 560 00:33:47,600 --> 00:33:50,320 Speaker 1: connected to the Internet than there are people in the world. 561 00:33:50,960 --> 00:33:53,440 Speaker 1: That happened, by the way, around two two thousand nine. 562 00:33:54,360 --> 00:33:57,400 Speaker 1: One person who left his job was John Chambers, but 563 00:33:57,560 --> 00:34:00,480 Speaker 1: that was his choice. He didn't get fired. He actually 564 00:34:00,480 --> 00:34:04,120 Speaker 1: retired as CEO in twif As I mentioned earlier, his 565 00:34:04,200 --> 00:34:08,360 Speaker 1: replacement was Chuck Robbins, the current CEO of Cisco. He 566 00:34:08,400 --> 00:34:10,960 Speaker 1: had worked for Cisco for nearly twenty years. He had 567 00:34:10,960 --> 00:34:14,880 Speaker 1: previously been the senior vice president of worldwide Operations. Now, 568 00:34:14,880 --> 00:34:17,319 Speaker 1: if you listen to my last episode, you heard me 569 00:34:17,400 --> 00:34:20,799 Speaker 1: say that a one thousand dollar investment in Cisco when 570 00:34:20,800 --> 00:34:24,279 Speaker 1: it first went public wouldn't netted you fifty five point 571 00:34:24,320 --> 00:34:27,520 Speaker 1: five five shares, which means they're around eighteen dollars per share, 572 00:34:28,120 --> 00:34:30,960 Speaker 1: which made me wonder how much would they be worth today? 573 00:34:31,160 --> 00:34:36,240 Speaker 1: So since that time, the company's shares have split multiple times, 574 00:34:36,880 --> 00:34:39,320 Speaker 1: so you have to take all that into count. Fifty 575 00:34:39,360 --> 00:34:44,480 Speaker 1: five point five five shares from would be more shares 576 00:34:44,520 --> 00:34:47,600 Speaker 1: today because they kept splitting. So how many shares would 577 00:34:47,640 --> 00:34:51,759 Speaker 1: you have today? Probably somewhere around sixteen thousand, that's how 578 00:34:51,760 --> 00:34:55,160 Speaker 1: many times it splits. Now, keep in mind a split 579 00:34:56,160 --> 00:34:59,000 Speaker 1: typically doubles the number of shares you have. Sometimes it 580 00:34:59,080 --> 00:35:00,800 Speaker 1: can be more than that, depend upon the nature of 581 00:35:00,840 --> 00:35:04,080 Speaker 1: the split. At the time I am researching this episode, 582 00:35:04,280 --> 00:35:07,480 Speaker 1: Cisco shares our price at about forty two dollars eighty 583 00:35:07,520 --> 00:35:10,200 Speaker 1: six cents per share. So if you do some multiplication, 584 00:35:10,800 --> 00:35:14,120 Speaker 1: you take your sixteen thousand, you multiply by that, that 585 00:35:14,160 --> 00:35:16,560 Speaker 1: would mean you're one thousand dollar investment way back in 586 00:35:16,640 --> 00:35:20,640 Speaker 1: nineteen nine would be worth about six hundred eighty five thousand, 587 00:35:20,760 --> 00:35:24,919 Speaker 1: seven hundred sixty dollars today. But hey, let's let's be fair. 588 00:35:25,080 --> 00:35:28,160 Speaker 1: Let's sudjust that one thousand dollars for inflation, right, because 589 00:35:28,160 --> 00:35:30,640 Speaker 1: a thousand dollars in nineteen ninety is worth more than 590 00:35:30,680 --> 00:35:33,720 Speaker 1: a thousand dollars and twenty eighteen money, So in today's 591 00:35:33,719 --> 00:35:36,560 Speaker 1: cash it would be worth about one thousand, nine hundred 592 00:35:36,600 --> 00:35:40,280 Speaker 1: seventy seven dollars ninety four cents. So let's just rounded 593 00:35:40,360 --> 00:35:42,919 Speaker 1: up to two thousand dollars. So a two thousand dollar 594 00:35:43,000 --> 00:35:48,040 Speaker 1: investment in today's buying power back in nineteen would net 595 00:35:48,080 --> 00:35:52,880 Speaker 1: you more than half a million dollars. That's after Cisco's 596 00:35:52,960 --> 00:35:55,520 Speaker 1: struggles during the dot com crash and the two thousand 597 00:35:55,600 --> 00:35:58,400 Speaker 1: eleven crisis, so that's not bad, though the company is 598 00:35:58,400 --> 00:36:00,359 Speaker 1: still a far cry from its peak you have five 599 00:36:00,760 --> 00:36:03,799 Speaker 1: billion dollars. In fact, as of the day I'm researching this, 600 00:36:03,920 --> 00:36:07,359 Speaker 1: the company has a market capitalization of one nine point 601 00:36:07,480 --> 00:36:11,239 Speaker 1: ninety three billion dollars. Still really impressive, but that's less 602 00:36:11,239 --> 00:36:14,560 Speaker 1: than half of what it was at its peak, even 603 00:36:14,600 --> 00:36:18,800 Speaker 1: before you adjust for inflation. Now, I've got another question 604 00:36:18,840 --> 00:36:21,040 Speaker 1: for you. What if you had made that one thousand 605 00:36:21,040 --> 00:36:24,919 Speaker 1: dollar investment back in nine, but then, you know, just 606 00:36:25,160 --> 00:36:30,239 Speaker 1: at the very peak of Cisco's value, you sold off 607 00:36:30,280 --> 00:36:32,960 Speaker 1: all of your your stocks. Let's say you just get 608 00:36:32,960 --> 00:36:35,920 Speaker 1: this feeling in your bones. You're like this, this is 609 00:36:35,960 --> 00:36:38,000 Speaker 1: about to take a downward turn, so I'm going to 610 00:36:38,080 --> 00:36:40,919 Speaker 1: get rid of all my stock right now. Well, if 611 00:36:40,920 --> 00:36:43,560 Speaker 1: you had done that, if you had taken that fifty 612 00:36:43,600 --> 00:36:46,759 Speaker 1: five point five five shares of stock that you bought 613 00:36:46,800 --> 00:36:49,200 Speaker 1: for one thousand dollars back in nineteen nine, and you 614 00:36:49,280 --> 00:36:53,080 Speaker 1: sold it at its peak, you would have netted one million, 615 00:36:53,200 --> 00:36:58,240 Speaker 1: two hundred sixty four thousand dollars more than a million 616 00:36:58,440 --> 00:37:01,120 Speaker 1: dollars on a thousand dollars in ustment. That would be 617 00:37:01,280 --> 00:37:06,480 Speaker 1: pretty darn suite. But that's hindsight, and hindsight is always 618 00:37:06,520 --> 00:37:09,000 Speaker 1: twenty twenty. At the time, you would not have known, 619 00:37:09,040 --> 00:37:11,200 Speaker 1: maybe you would have thought, Nope, it's on its way 620 00:37:11,200 --> 00:37:15,719 Speaker 1: to a trillion dollar company. I'm holding onto these stocks, yes, sirree. Now, ultimately, 621 00:37:16,120 --> 00:37:19,360 Speaker 1: the story of Cisco is a complicated one. It's a 622 00:37:19,360 --> 00:37:22,560 Speaker 1: company that was founded on a collaborative effort that left 623 00:37:22,560 --> 00:37:25,239 Speaker 1: a few of the collaborators upset at how their work 624 00:37:25,320 --> 00:37:28,840 Speaker 1: was leveraged for commercial products. The technology from Cisco and 625 00:37:28,880 --> 00:37:31,680 Speaker 1: the companies that acquired has made it possible for countless 626 00:37:31,680 --> 00:37:34,960 Speaker 1: other businesses and organizations to adapt the requirements of the 627 00:37:34,960 --> 00:37:37,960 Speaker 1: twenty first century. And while Cisco was blasted by the 628 00:37:38,000 --> 00:37:41,400 Speaker 1: dot com bubble bursting, it's not like it was responsible 629 00:37:41,680 --> 00:37:45,880 Speaker 1: for that mess. The company was investing billions of dollars 630 00:37:45,920 --> 00:37:49,400 Speaker 1: and acquisitions, which likely helped fuel some of the speculation 631 00:37:49,440 --> 00:37:52,319 Speaker 1: around the dot com bubble, but it wasn't engaged in 632 00:37:52,320 --> 00:37:54,840 Speaker 1: the same sort of shenanigans that ultimately led to the 633 00:37:54,840 --> 00:37:58,560 Speaker 1: bubble collapsing. They were more of a victim of that 634 00:37:58,760 --> 00:38:03,960 Speaker 1: than someone was perpetrating the mess that caused it. So 635 00:38:04,840 --> 00:38:07,120 Speaker 1: I'm not trying to lay blame at Cisco for the 636 00:38:07,160 --> 00:38:11,040 Speaker 1: dot com bubble. Far from it. Well, that wraps up 637 00:38:11,600 --> 00:38:15,080 Speaker 1: these two episodes about Cisco, where it came from what 638 00:38:15,160 --> 00:38:18,680 Speaker 1: it does and where it's headed. It's very much in 639 00:38:18,760 --> 00:38:22,080 Speaker 1: the cloud computing space and and software as a service 640 00:38:22,080 --> 00:38:26,440 Speaker 1: space these days, so very different from building network cards 641 00:38:26,480 --> 00:38:29,800 Speaker 1: and routers way back in night And of course the 642 00:38:29,840 --> 00:38:32,000 Speaker 1: co founders haven't had anything to do with the company 643 00:38:32,080 --> 00:38:35,839 Speaker 1: since nine so it's a very different company than what 644 00:38:36,480 --> 00:38:39,959 Speaker 1: was formed out of a living room in San Jose 645 00:38:40,120 --> 00:38:45,640 Speaker 1: back in the early eighties. Interesting story, lots of controversy there. 646 00:38:45,880 --> 00:38:49,080 Speaker 1: I am curious to read more about a lot of 647 00:38:49,080 --> 00:38:51,880 Speaker 1: the stories here, and maybe someday do another update, but 648 00:38:52,000 --> 00:38:54,839 Speaker 1: for now, let's close the book on Cisco. If any 649 00:38:54,920 --> 00:38:58,600 Speaker 1: of you have suggestions, like Gauge did, for any topics 650 00:38:58,640 --> 00:39:00,839 Speaker 1: I should cover on Tech Stuff, whether a company, maybe 651 00:39:00,880 --> 00:39:03,560 Speaker 1: it's a person in tech, maybe it's a specific technology. 652 00:39:04,440 --> 00:39:06,880 Speaker 1: Maybe there's someone you want me to interview or have 653 00:39:07,000 --> 00:39:09,680 Speaker 1: on as a guest host. Send me a message let 654 00:39:09,680 --> 00:39:12,040 Speaker 1: me know. The email for the show is tech Stuff 655 00:39:12,080 --> 00:39:14,439 Speaker 1: at how stuff Works dot com, or you can drop 656 00:39:14,440 --> 00:39:16,640 Speaker 1: me a line on Facebook or Twitter. The handle at 657 00:39:16,680 --> 00:39:19,600 Speaker 1: both of those is tech Stuff H s W. Don't 658 00:39:19,640 --> 00:39:22,719 Speaker 1: forget to follow us on Instagram and I'll talk to 659 00:39:22,760 --> 00:39:31,560 Speaker 1: you again. Release it for more on this and thousands 660 00:39:31,560 --> 00:39:43,799 Speaker 1: of other topics. Is it how stuff works? Dot com