Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 3: Can we get into the gaming because we had the
Speaker 3: conversation and I had never thought of this, and I'm
Speaker 3: glad you brought it up. So when we talk about gaming,
Speaker 3: obviously a big industry, you know, kids are gaming, but
Speaker 3: they're youtubing what they're playing, right, So Twitch becomes a
Speaker 3: major platform in that space. But when we were talking
Speaker 3: about the games we grew up on, the Mortal Kombat,
Speaker 3: some of the violent games, they're less likely to be
Speaker 3: put up on YouTube now because of the gore and
Speaker 3: the violence, and so that kind of shapes the way
Speaker 3: that a video game company might actually decide to put
Speaker 3: out or distribute a game that has such things. And
Speaker 3: so I'm looking at the space now, and I know
Speaker 3: some of those popular games that the Grand Theft, all
Speaker 3: those the Call of Duties. Do you think because of
Speaker 3: the violence that is attached to them, the strategy might
Speaker 3: change for Twitch? Or how does that work? Because I mean,
Speaker 3: obviously people watch it on YouTube. If YouTube is going
Speaker 3: to start demonetizing for violence and monetizing for language, how
Speaker 3: does that affect the industry?
Speaker 4: I believe the video game companies now get affected the
Speaker 4: most because they have to figure it out. So when
Speaker 4: we said Mortal Kombat eleven came out a week later,
Speaker 4: they had to drop the price point by twenty percent
Speaker 4: because they didn't do the projected sales that they wanted.
Speaker 4: Because how this conversation came up. Troy was like, yo,
Speaker 4: I'm I'm raw, I'm nice at Pokemon, pinball, at Mario Kars, Okay.
Speaker 2: Well, theset thing, It's all true.
Speaker 4: Then we started getting into the games that we grew
Speaker 4: up on. We brought up Call of Duty in competitive
Speaker 4: sports and I said, do you know why most YouTubers
Speaker 4: only stream Fortnite and Minecraft and Roadblocks and why they've
Speaker 4: been at the top for the last five plus years.
Speaker 4: It's because they don't show any gore or violence. If
Speaker 4: you think about it, Fortnite is guns, but what happens
Speaker 4: when you shoot a character digital stuff comes out them.
Speaker 4: They just they like they teleport somewhere. They don't like
Speaker 4: blow up or they blood splatters everywhere.
Speaker 2: Like Call of Duty. No tea bagging, none of that.
Speaker 4: So with Call of Duty, it's like on a competitive level,
Speaker 4: and for Twitch it'll still do great. And I do
Speaker 4: believe that they've solidified themselves as that game because they
Speaker 4: have those tournaments in place to have people still want
Speaker 4: to play those games. If Mortal Kombat or any video
Speaker 4: games of that nature want to do that, I believe
Speaker 4: they have to take some of that money that they're
Speaker 4: making the revenue because it's a lot, and put it
Speaker 4: towards a prize pool so that more community players can
Speaker 4: get involved. But will it be the thing that people
Speaker 4: talk about on YouTube?
Speaker 3: No?
Speaker 4: Granted, Auto I believe has such a cult following and
Speaker 4: because they had like all these mods that people can
Speaker 4: play on that it won't go anywhere. But if we
Speaker 4: look at history and how it repeats itself, we can't
Speaker 4: think that we are not going to get censored at
Speaker 4: some point, even on Twitch. Like right now, you can
Speaker 4: do it on Twitch, but is there a possibility for
Speaker 4: one game or to take it too far that the
Speaker 4: entire platform gets censored, just like what happened with YouTube
Speaker 4: because of Logan.
Speaker 5: Paul so Logan poll the reason why they start censoring YouTube.
Speaker 4: Yes, interesting, they called it the ad apocalypse because advertisers
Speaker 4: were like, wait a minute, we're advertising our stuff on
Speaker 4: his platform. That's making our brand look bad. And now
Speaker 4: because YouTube wanted to please those advertisers, they're like, Okay,
Speaker 4: well let's do this quick fix. Let's just use an
Speaker 4: AI and an algorithm to cipher through everybody's content and
Speaker 4: you just wake up one day. Imagine like with loaded Up,
Speaker 4: we woke up and four hundred and fifty videos were
Speaker 4: all age restricted demonetized. Whenever we uploaded a video, people
Speaker 4: were not getting their notifications. Subscribers weren't getting their notifications.
Speaker 5: Got shut out. Yeah, because it was weird. Correct, Yes, Okay,
Speaker 5: let's talk about you working with brands, right, because, like
Speaker 5: I said, you worked through a variety of different brands
Speaker 5: from Meta to Jordan to Amazon to Red Vocal COIs
Speaker 5: Fortune five hundred companies, Fortune one hundred companies. How what
Speaker 5: what how'd you do it? And what's the value? Add
Speaker 5: that You're like, what's the what are you selling them?
Speaker 5: What are you because you know, like I said, these
Speaker 5: are some of the biggest companies in the world. So
Speaker 5: how'd that go about?
Speaker 4: So when I dropped out of college, my instructors told
Speaker 4: me I wouldn't be anything without this piece of paper
Speaker 4: in the industry. And this was at a time where
Speaker 4: YouTube and vine like had just been created. So there
Speaker 4: was this rise of DSLR creators and the Internet was
Speaker 4: taking this huge shift in the digital landscape. And I
Speaker 4: was like, eighty thousand dollars that I'm going to be
Speaker 4: paying to go here, and I'm basically going to be
Speaker 4: networking with these kids in my class to create a
Speaker 4: production company. I could just use that money and go
Speaker 4: buy some equipment and start this production company now and
Speaker 4: see what happens. So at that moment, I was doing
Speaker 4: music videos, weddings, engagements, all this stuff, and so I
Speaker 4: came across one creator by the name of Ronnie Banks,
Speaker 4: and I was helping manage his content strategy on YouTube.
Speaker 4: He had just gone.
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Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
Speaker 1: accused of murdering a Texas man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy Nohm, the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: were here illegally, your next you will be fine nearly
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security.
Speaker 4: I head up to do a brand deal with Coca Cola.
Speaker 4: This was like twenty thirteen, So a brand deal and
Speaker 4: the word influencer. I feel like these references were just
Speaker 4: being coined at this moment in time. So for me,
Speaker 4: as a college dropout to be working with one of
Speaker 4: the most biggest companies in the world on a project
Speaker 4: that they're paying for on the Internet. That sounded impossible
Speaker 4: in my head at first, and a switch flipped in
Speaker 4: my head where I said, this is going to be
Speaker 4: the future of how brands communicate their products with the world.
Speaker 4: So that's what I focus on and I bet on.
Speaker 4: So when we started our production company, we were seeking
Speaker 4: out more opportunities. I would go out and my girlfriend's
Speaker 4: a fashion creator, so we would go to urban outfitters Zara,
Speaker 4: buy clothes, shoot them, and return them. And then what
Speaker 4: we would do is we would create these lookbooks and
Speaker 4: we would go to different places like Magic Trade show
Speaker 4: or agenda, and we would hand these lookbooks out to
Speaker 4: brands to try and get their attention cold DMS, cold emails.
Speaker 4: I'm sending twenty five to fifty emails a day just
Speaker 4: saying like Hey. As I kept building a catalog of
Speaker 4: brands we were working with, I would say, Hey, these
Speaker 4: are the brands that we work with. Here's what we
Speaker 4: would love to create for you. And at the time,
Speaker 4: brands didn't have established Instagram, YouTube channels, they weren't even
Speaker 4: thinking about creating digital content, so it was very difficult
Speaker 4: early on, and like within that ten year span, it
Speaker 4: wasn't until the end where I got to work with
Speaker 4: Jordan because of my girlfriend, so they reached out to her.
Speaker 4: They wanted her to become an ambassador for Jordan and
Speaker 4: we shot all of twenty twenty two. We did a
Speaker 4: lot of TikTok content for them and Instagram content as well,
Speaker 4: and then brands like Coca Cola, which is crazy that
Speaker 4: in six months of me being a content creator, I
Speaker 4: got to work with them as well on a campaign
Speaker 4: and this was they were doing some augmented reality vending
Speaker 4: machine thing. But a lot of me reaching out to
Speaker 4: those brands came from cold dms and cold emails.
Speaker 2: Do you think brands get it?
Speaker 3: Because I will on the phone a lot with brands
Speaker 3: and try to explain to them the space obviously in
Speaker 3: the podcast in Space, which is relatively new, but even
Speaker 3: from the YouTube standpoint of the importance of that, it's like,
Speaker 3: I'm not sure they understand completely the value of the
Speaker 3: yet do you do you see that as well?
Speaker 4: Certain brands get it. If you look at the fitness space,
Speaker 4: you look at who's disrupted it in the last five years,
Speaker 4: Jim Shark, Fabletics. They're taking market share from other companies
Speaker 4: who have been here for twenty plus years, and they're
Speaker 4: doing it because they're activating influencers and content creators. If
Speaker 4: you look at the fashion industry, you look at Forever,
Speaker 4: twenty one, May Season, so many other brands. But now
Speaker 4: you see brands like Pretty Little Thing, Fashion, Nova, Shean,
Speaker 4: and they're focusing on digital creator and that's like their
Speaker 4: main marketing driver because they know more people want to
Speaker 4: shop online. So you are seeing this digital shift. But
Speaker 4: there are a lot of old heads that work for
Speaker 4: companies that just don't get it. But they have the
Speaker 4: marketing budgets to be able to. But the thing that's
Speaker 4: really messing it up that a lot of creators don't
Speaker 4: talk about is you're not talking directly to the brand.
Speaker 4: Most of the time. You're going through some middle agency,
Speaker 4: and brands hire out different talent agencies and different brand
Speaker 4: and at agencies, so they could be messing that relationship
Speaker 4: up with you for that brand. So what I would
Speaker 4: recommend creators to do is get on LinkedIn, pay that
Speaker 4: seventy dollars a month, and what you do is start
Speaker 4: connecting with all these different marketers who work at agencies,
Speaker 4: Start planning that seat, start connecting with people who run
Speaker 4: the social media or marketing at Coca Cola, at Meta,
Speaker 4: or whatever it may be that you want to target.
Speaker 4: Reach out to them and provide some type of value.
Speaker 4: Don't go in there and just say, hey, my name
Speaker 4: is such and such, I love your product and I
Speaker 4: really want to work with you. That's not enough value
Speaker 4: because everybody is saying that same exact phrase. Go in
Speaker 4: there and try to make genuine relationships with people. We're
Speaker 4: looking at the Meta versus this like big thing. We're
Speaker 4: looking at Web three. That's gonna change everything We're used
Speaker 4: to going to mixers and conferences and shaking hands and
Speaker 4: talking to people LinkedIn? Is that that that Web three conference?
Speaker 4: You just people have to make that adjustment. And also
Speaker 4: you have to paint pictures for people, right. They have
Speaker 4: to see the value proposition of what you want to
Speaker 4: do for them, Like, hey, here's if you got created
Speaker 4: for Meta or a series I did for them, I'd
Speaker 4: love to do the same thing for you. Here's the
Speaker 4: metrics to God. Now you're answering what is it? How
Speaker 4: can it work? Are you sure? And can you make
Speaker 4: it work? That's the whack math that I learned.
Speaker 5: My graduates from my school being false bad drop bag,
Speaker 5: drop Mike drop Bag drop Drop.
Speaker 1: An illegal alien from Guatemala charged with raping a child
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
Speaker 1: filming and selling child pornography in Michigan. These are just
Speaker 1: some of the heinous migrant criminals caught because of President
Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
Speaker 1: crossings are at the lowest levels ever recorded, and over
Speaker 1: one hundred thousand illegal aliens have been arrested. If you
Speaker 1: are here illegally, your next you will be fined nearly
Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
Speaker 1: never return. But if you register using our CBP home
Speaker 1: app and leave now, you could be allowed to return legally.
Speaker 1: Do what's right, leave now. Under President Trump, America's laws,
Speaker 1: border and families will be protected.
Speaker 2: Sponsored by the United States Department of Homeland Security,