1 00:00:02,160 --> 00:00:06,040 Speaker 1: Welcome to the solid verbal. 2 00:00:04,840 --> 00:00:08,119 Speaker 2: Hell that for me. I'm a man, I'm for it. 3 00:00:08,240 --> 00:00:10,119 Speaker 2: I've heard so many players say, well, I want to 4 00:00:10,119 --> 00:00:12,120 Speaker 2: be happy. You want to be happy for a date? 5 00:00:12,360 --> 00:00:14,440 Speaker 2: Ato steak? Is that woo whoom? 6 00:00:14,920 --> 00:00:17,400 Speaker 1: And then and tye. 7 00:00:18,680 --> 00:00:19,240 Speaker 2: Bye byes. 8 00:00:20,079 --> 00:00:22,680 Speaker 3: Well, welcome back to the show. My name is ty Hildenbrandt. 9 00:00:23,000 --> 00:00:25,959 Speaker 3: Dan Rubens not with me today, he is visiting family 10 00:00:26,079 --> 00:00:30,720 Speaker 3: out in California. So in his stead, I've got one 11 00:00:30,720 --> 00:00:33,440 Speaker 3: of our favorite friends to bring on and chat with 12 00:00:33,520 --> 00:00:37,040 Speaker 3: here momentarily about all things college football business. Give us 13 00:00:37,080 --> 00:00:39,640 Speaker 3: a bit of an update, let you know where things stand. 14 00:00:39,680 --> 00:00:42,040 Speaker 3: Of course, you can always go on out for Ballers 15 00:00:42,040 --> 00:00:44,440 Speaker 3: dot com if you want this episode, all our episodes 16 00:00:44,479 --> 00:00:46,920 Speaker 3: without the ads. If you want bonus content, access to 17 00:00:46,960 --> 00:00:49,479 Speaker 3: the discord, so on and so forth, that is v 18 00:00:49,560 --> 00:00:52,280 Speaker 3: E R B A L L e r s dot com. 19 00:00:52,520 --> 00:00:55,840 Speaker 3: If that is not your thing, I promise it's okay, 20 00:00:55,920 --> 00:00:58,800 Speaker 3: But please do hit follower subscribes that you don't miss 21 00:00:58,880 --> 00:01:02,600 Speaker 3: any of our episodes, like the wonderful content we are 22 00:01:02,640 --> 00:01:05,680 Speaker 3: about to present to you today. Matt Brown from Extra 23 00:01:05,760 --> 00:01:08,679 Speaker 3: Points with Matt Brown joins me. Now, I was trying 24 00:01:08,680 --> 00:01:10,480 Speaker 3: to think Matt when the last time was that we 25 00:01:10,560 --> 00:01:13,560 Speaker 3: had you on, But we generally do this like at 26 00:01:13,680 --> 00:01:16,479 Speaker 3: least once a year where we have a little like 27 00:01:17,160 --> 00:01:20,520 Speaker 3: roundtable and talk through where things stand on the business 28 00:01:20,560 --> 00:01:22,640 Speaker 3: side with college athletics. 29 00:01:22,640 --> 00:01:24,119 Speaker 1: Sir. So it's great to have you back. How are 30 00:01:24,120 --> 00:01:25,160 Speaker 1: you listen? 31 00:01:25,200 --> 00:01:27,759 Speaker 2: It's great to be back. I was thinking about that too. 32 00:01:28,800 --> 00:01:31,080 Speaker 2: It might have been about a year, and I feel 33 00:01:31,080 --> 00:01:34,479 Speaker 2: like I am maybe the platonic ideal of an off 34 00:01:34,640 --> 00:01:38,160 Speaker 2: season podcast guest. You know, not somebody who's necessarily a 35 00:01:38,160 --> 00:01:40,320 Speaker 2: ball knower. But if you want to talk about the 36 00:01:40,400 --> 00:01:42,479 Speaker 2: video game, if you want to talk about everything else 37 00:01:42,520 --> 00:01:44,480 Speaker 2: that's been going on that did you really have paying 38 00:01:44,480 --> 00:01:47,880 Speaker 2: attention to you because you're watching actual football. I'm your guy. 39 00:01:48,560 --> 00:01:49,520 Speaker 2: I'm happy to be back. 40 00:01:49,880 --> 00:01:52,040 Speaker 1: I think the ballnoer thing is a bunch of bs. 41 00:01:52,080 --> 00:01:54,560 Speaker 3: Personally, I just think it's something that people say to 42 00:01:54,560 --> 00:01:59,120 Speaker 3: make themselves feel validated. But you you know about as 43 00:01:59,200 --> 00:02:03,400 Speaker 3: much as anybody, certainly with the on field stuff. But 44 00:02:03,560 --> 00:02:06,280 Speaker 3: in addition, and I would say far beyond, when it 45 00:02:06,320 --> 00:02:09,359 Speaker 3: comes to the business side of things, which love it 46 00:02:09,440 --> 00:02:12,080 Speaker 3: or hate it has obviously become much more of a 47 00:02:12,120 --> 00:02:15,440 Speaker 3: storyline for us here as college football fans. 48 00:02:15,480 --> 00:02:16,639 Speaker 1: Over the last couple of years. 49 00:02:17,440 --> 00:02:19,240 Speaker 3: Usually when I go into an interview like this, I've 50 00:02:19,240 --> 00:02:21,000 Speaker 3: got a bunch of bullet points, things that I want 51 00:02:21,040 --> 00:02:23,640 Speaker 3: to hit talking points, have got an agenda that I 52 00:02:23,639 --> 00:02:26,760 Speaker 3: want to follow. I didn't do that today, because you're 53 00:02:26,800 --> 00:02:30,200 Speaker 3: the one down in the trenches doing all the dirty 54 00:02:30,200 --> 00:02:32,720 Speaker 3: work trying to figure out what is going on. I 55 00:02:32,760 --> 00:02:36,320 Speaker 3: thought maybe we could start there with what is of 56 00:02:36,360 --> 00:02:39,079 Speaker 3: note to you? What should be of note to our 57 00:02:39,120 --> 00:02:44,680 Speaker 3: audience with respect to college football, COMMA LLC, you know, 58 00:02:44,760 --> 00:02:45,840 Speaker 3: the business. 59 00:02:46,320 --> 00:02:50,080 Speaker 2: I think one of the off season stories that is 60 00:02:50,160 --> 00:02:54,600 Speaker 2: most interesting to me is what athletic departments are going 61 00:02:54,639 --> 00:02:58,240 Speaker 2: to do with their the twenty ish million dollars that 62 00:02:58,240 --> 00:03:01,160 Speaker 2: they're allowed to directly distribute to athletes as part of 63 00:03:01,160 --> 00:03:05,680 Speaker 2: this house settlement. We commonly refer to this as revenue sharing, 64 00:03:05,720 --> 00:03:08,280 Speaker 2: although I don't think that's exactly what this is, because 65 00:03:08,280 --> 00:03:10,440 Speaker 2: schools can share money even if they're not really bringing 66 00:03:10,480 --> 00:03:13,160 Speaker 2: in any revenue. But if you're opting in, you can 67 00:03:13,200 --> 00:03:16,000 Speaker 2: have up to twenty point four twenty point five ish 68 00:03:16,000 --> 00:03:18,679 Speaker 2: million bucks that you can directly pay, but that has 69 00:03:18,720 --> 00:03:21,560 Speaker 2: to go to your entire athletic department. You're not going 70 00:03:21,639 --> 00:03:23,840 Speaker 2: to put the whole thing in football, and even a 71 00:03:23,840 --> 00:03:26,239 Speaker 2: school like Georgia say we're going to allocate some to 72 00:03:26,360 --> 00:03:29,920 Speaker 2: men's basketball, women's basketball and everything. And I was thinking 73 00:03:29,919 --> 00:03:33,200 Speaker 2: about this before this conversation. I think a school like 74 00:03:33,240 --> 00:03:38,480 Speaker 2: Penn State is actually a pretty fascinating case study for 75 00:03:38,560 --> 00:03:40,960 Speaker 2: how you distribute this, because obviously football is the most 76 00:03:40,960 --> 00:03:41,520 Speaker 2: important thing. 77 00:03:41,640 --> 00:03:42,400 Speaker 4: You're going to have to. 78 00:03:42,400 --> 00:03:45,880 Speaker 2: Have share north of ten million dollars just to kind 79 00:03:45,880 --> 00:03:47,360 Speaker 2: of get in the door if you want to be 80 00:03:47,480 --> 00:03:52,000 Speaker 2: a college football playoff contending caliber program. But you also 81 00:03:52,160 --> 00:03:55,520 Speaker 2: are the now the defending national champions in collegiate wrestling, 82 00:03:56,000 --> 00:03:58,800 Speaker 2: you have an outstanding men's hockey program, you have your 83 00:03:58,840 --> 00:04:01,760 Speaker 2: competitive and women's ball ball, and you're also I don't 84 00:04:01,800 --> 00:04:03,840 Speaker 2: say this to be disrespectful, like that's not really a 85 00:04:03,840 --> 00:04:07,920 Speaker 2: basketball school. Really State men's people, people forget this. Penn 86 00:04:07,960 --> 00:04:11,400 Speaker 2: State men's basketball not really a thing, Baseball even less 87 00:04:11,400 --> 00:04:13,720 Speaker 2: of a thing. Is this an example where maybe you 88 00:04:13,760 --> 00:04:15,560 Speaker 2: go a little bit more on football and you go 89 00:04:15,800 --> 00:04:18,000 Speaker 2: the bare minimum you can get away with for basketball 90 00:04:18,120 --> 00:04:20,160 Speaker 2: to spread things around a little bit. That's going to 91 00:04:20,200 --> 00:04:23,599 Speaker 2: look different at Tech than compared to Texas Tech, compared 92 00:04:23,640 --> 00:04:26,000 Speaker 2: to Ohio State, Notre Dame has a lot of different 93 00:04:26,000 --> 00:04:29,840 Speaker 2: obligations to spread things around. I don't I don't know 94 00:04:30,040 --> 00:04:33,560 Speaker 2: what the what the the best solution is or to 95 00:04:33,600 --> 00:04:36,760 Speaker 2: what extent people can can can go outside the cap 96 00:04:36,880 --> 00:04:40,560 Speaker 2: through marketing money, and most schools are pretty reticent to 97 00:04:40,680 --> 00:04:43,240 Speaker 2: talk about what they're doing in public. Right now, big surprise, 98 00:04:43,320 --> 00:04:44,679 Speaker 2: right this is the kind of thing you should figure 99 00:04:44,680 --> 00:04:47,480 Speaker 2: out more from talking to agents, from talking to ads, 100 00:04:47,480 --> 00:04:49,280 Speaker 2: when you turn off your phone and try to kind 101 00:04:49,279 --> 00:04:52,360 Speaker 2: of guesstimate where things are going to me. I think 102 00:04:52,400 --> 00:04:56,000 Speaker 2: that's very interesting, and there may be some potential ways 103 00:04:56,520 --> 00:05:00,000 Speaker 2: at the mid major level to moneyball, not just college 104 00:05:00,000 --> 00:05:02,640 Speaker 2: fotball roster building, but I think at letic department roster 105 00:05:02,680 --> 00:05:03,520 Speaker 2: building in a new way. 106 00:05:04,160 --> 00:05:06,880 Speaker 3: Let me take a step back. You're talking about twenty 107 00:05:06,920 --> 00:05:09,680 Speaker 3: million dollars talking about a house settlement. I know we 108 00:05:09,720 --> 00:05:12,200 Speaker 3: have referred to that time and again on this show, 109 00:05:12,240 --> 00:05:14,920 Speaker 3: specifically on these types of episodes that we have done 110 00:05:14,960 --> 00:05:17,160 Speaker 3: with you. But this is now going to be a thing, 111 00:05:17,200 --> 00:05:20,240 Speaker 3: as you said, revenue sharing, however you want to describe it. 112 00:05:20,240 --> 00:05:22,600 Speaker 3: It is very much coming to college football in short order. 113 00:05:23,400 --> 00:05:27,600 Speaker 3: How did we get here maybe from where we were 114 00:05:27,640 --> 00:05:29,800 Speaker 3: when we last had this conversation. 115 00:05:30,040 --> 00:05:31,680 Speaker 2: A good question, So let me let me, let me 116 00:05:31,720 --> 00:05:34,479 Speaker 2: try to zoom out, because I don't blame anybody for 117 00:05:34,880 --> 00:05:37,279 Speaker 2: their eyes starting to glaze over a little bit whenever 118 00:05:37,320 --> 00:05:41,400 Speaker 2: someone says antitrust law. But right, last couple of years, 119 00:05:41,680 --> 00:05:45,960 Speaker 2: we had a world where athletes could make money for 120 00:05:46,080 --> 00:05:48,520 Speaker 2: their nil And for those of you that are listening 121 00:05:48,600 --> 00:05:50,720 Speaker 2: just on like on Spotify and making air quotes right 122 00:05:50,720 --> 00:05:51,520 Speaker 2: now with my think. 123 00:05:51,600 --> 00:05:53,880 Speaker 3: Non visual medium, yep, you can watch out on YouTube. 124 00:05:53,920 --> 00:05:55,640 Speaker 3: You can watch out on YouTube if you're interested in 125 00:05:55,680 --> 00:05:57,200 Speaker 3: seeing Matt's wonderful hairline. 126 00:05:57,240 --> 00:06:01,120 Speaker 2: And I ll yeah, right, So you could make money 127 00:06:01,160 --> 00:06:04,039 Speaker 2: as an athlete for a marketing deal. I did a 128 00:06:04,040 --> 00:06:06,440 Speaker 2: couple of these. You know, the local businesses throughout the 129 00:06:06,480 --> 00:06:08,279 Speaker 2: country have done a couple of these to pay athletes 130 00:06:08,360 --> 00:06:10,800 Speaker 2: for doing marketing. I mean, you can get money from 131 00:06:10,800 --> 00:06:13,400 Speaker 2: a collective, or from a donor group, or from somebody 132 00:06:13,400 --> 00:06:16,840 Speaker 2: else that would be what we would consider a salary. 133 00:06:17,000 --> 00:06:19,800 Speaker 2: Right this is this is your talent acquisition fee or 134 00:06:19,800 --> 00:06:23,560 Speaker 2: your talent retention fee. And that wasn't meaningfully regulated by. 135 00:06:23,400 --> 00:06:24,840 Speaker 4: The NC DOUBLEA or anybody else. 136 00:06:25,640 --> 00:06:27,640 Speaker 2: And so that way you could have a payroll of 137 00:06:27,920 --> 00:06:30,680 Speaker 2: near twenty million dollars if you're Ohio State football or 138 00:06:30,760 --> 00:06:33,440 Speaker 2: you know twelve thirteen, fourteen sixteen for many many programs 139 00:06:33,480 --> 00:06:37,719 Speaker 2: last year. Then there was a big lawsuit that was 140 00:06:38,080 --> 00:06:40,720 Speaker 2: so are there's several lawsuits that were consolidated together House, 141 00:06:40,800 --> 00:06:42,680 Speaker 2: the nc double A named after Grant House, who was 142 00:06:42,720 --> 00:06:45,440 Speaker 2: a swimmer, as there Arizona State, for a bunch of 143 00:06:45,440 --> 00:06:47,680 Speaker 2: folks that were there were athletes that didn't get take 144 00:06:47,680 --> 00:06:50,760 Speaker 2: advantage of nil and were wanted to suit for past 145 00:06:50,839 --> 00:06:54,280 Speaker 2: damages for being held out from economic benefits. And as 146 00:06:54,320 --> 00:06:57,200 Speaker 2: this had gone to trial, the NCAA probably would have 147 00:06:57,279 --> 00:07:01,200 Speaker 2: lost and probably would have lost eleventy billion dollars just 148 00:07:01,279 --> 00:07:04,000 Speaker 2: a hilariously, I mean it's definitely billions. With the b 149 00:07:04,080 --> 00:07:08,360 Speaker 2: would have bankrupted the entire everything. So to avoid losing everything, 150 00:07:09,160 --> 00:07:11,800 Speaker 2: the power conferences in the NCAA, which for a settlement 151 00:07:11,840 --> 00:07:14,760 Speaker 2: settlement that is likely but not certain, likely to be 152 00:07:14,800 --> 00:07:18,040 Speaker 2: approved in the coming weeks in early to mid April. 153 00:07:18,480 --> 00:07:21,760 Speaker 2: In this settlement, which you might might see refer to 154 00:07:21,760 --> 00:07:25,360 Speaker 2: as the House settlement, institutes roster limits. So instead of 155 00:07:25,400 --> 00:07:27,600 Speaker 2: having eighty five scholarships and one hundred and twenty you 156 00:07:27,600 --> 00:07:29,600 Speaker 2: know or so folks on your roster. You now have 157 00:07:29,600 --> 00:07:31,840 Speaker 2: one hundred and five roster spots, and you could give 158 00:07:31,840 --> 00:07:36,000 Speaker 2: scholarships to everybody if you want, and require schools to 159 00:07:36,040 --> 00:07:38,480 Speaker 2: pay back damages for people that missed out on their 160 00:07:38,520 --> 00:07:42,120 Speaker 2: NIL rates before. And then now more importantly allows schools 161 00:07:42,320 --> 00:07:45,240 Speaker 2: to directly pay athletes for the first time. So what 162 00:07:45,320 --> 00:07:47,520 Speaker 2: you'll hear about would be a school like Ohio State 163 00:07:47,600 --> 00:07:53,240 Speaker 2: saying I'm going to buy the NIL rights for this linebacker, 164 00:07:53,280 --> 00:07:56,200 Speaker 2: and I went to hypothetically pay this linebacker two hundred 165 00:07:56,200 --> 00:07:58,560 Speaker 2: and fifty thousand dollars a year. I can use his 166 00:07:58,680 --> 00:08:01,200 Speaker 2: name image of likeness to build lords and radio ads, 167 00:08:01,600 --> 00:08:05,680 Speaker 2: and if he transfers, the agreement is nulling money. And 168 00:08:06,120 --> 00:08:09,400 Speaker 2: schools now have a little over twenty million dollars to 169 00:08:09,520 --> 00:08:12,640 Speaker 2: distribute among their whole athletic department, and now that its 170 00:08:12,640 --> 00:08:15,760 Speaker 2: can still make money outside of that. Not to get 171 00:08:15,800 --> 00:08:18,160 Speaker 2: too far in the weeds, but you're not supposed to 172 00:08:18,240 --> 00:08:20,480 Speaker 2: use that money as inducements. It's going to be verified 173 00:08:20,480 --> 00:08:22,240 Speaker 2: by a third party to make sure no one's getting 174 00:08:22,240 --> 00:08:24,880 Speaker 2: one hundred grand to sign one autograph. How well that 175 00:08:24,920 --> 00:08:29,240 Speaker 2: can be enforced or legally enforced. Who knows, laws don't 176 00:08:29,280 --> 00:08:32,160 Speaker 2: matter anymore? We don't really know, but that's the cap 177 00:08:32,280 --> 00:08:35,800 Speaker 2: number that we're working with. So rather than the money 178 00:08:35,920 --> 00:08:38,680 Speaker 2: going through when you and I first started talking on 179 00:08:38,720 --> 00:08:41,040 Speaker 2: the show, used to go through McDonald's backs, right, we 180 00:08:41,040 --> 00:08:43,920 Speaker 2: would go through Bagman. Then it would be money laundered 181 00:08:43,960 --> 00:08:47,920 Speaker 2: through charities and collecteds. Now, for the first time, it's 182 00:08:47,960 --> 00:08:49,480 Speaker 2: going to come directly from Ohio State. 183 00:08:50,000 --> 00:08:52,680 Speaker 3: It's a bit of a paradigm shift, especially that it 184 00:08:52,720 --> 00:08:54,880 Speaker 3: feels like we have gotten here so quickly. It feels 185 00:08:54,920 --> 00:08:57,440 Speaker 3: like nil just got here and now suddenly we're going 186 00:08:57,480 --> 00:09:00,560 Speaker 3: to be talking about schools paying players direct, which, of 187 00:09:00,559 --> 00:09:02,760 Speaker 3: course raises a whole bunch of questions, not the least 188 00:09:02,800 --> 00:09:05,400 Speaker 3: of which is the whole are they employees? Are they 189 00:09:05,400 --> 00:09:08,800 Speaker 3: not employees? Conversation, which maybe we can get to later. 190 00:09:08,880 --> 00:09:11,200 Speaker 3: But I'm curious, since I know you talked to a 191 00:09:11,200 --> 00:09:15,920 Speaker 3: bunch of ads, obviously people considering the financial ramifications of this, 192 00:09:17,080 --> 00:09:19,640 Speaker 3: what have you seen, what have you heard with respect 193 00:09:19,679 --> 00:09:25,800 Speaker 3: to the different strategies, the different ways that they're planning 194 00:09:25,840 --> 00:09:27,560 Speaker 3: to use this money. I mean, you use Penn State 195 00:09:27,600 --> 00:09:30,320 Speaker 3: as a case study, I guess, And how maybe they 196 00:09:30,320 --> 00:09:33,800 Speaker 3: could a lot funds towards the more important revenue generating 197 00:09:33,800 --> 00:09:37,520 Speaker 3: sports where they're actually successful. But I would imagine since 198 00:09:37,520 --> 00:09:40,160 Speaker 3: this thing is so new, you're going to see a 199 00:09:40,280 --> 00:09:43,760 Speaker 3: pretty wide spectrum from one school to another with respect 200 00:09:43,840 --> 00:09:46,720 Speaker 3: to you know, how they actually plan to use this 201 00:09:46,840 --> 00:09:47,720 Speaker 3: their advantage. 202 00:09:48,480 --> 00:09:51,160 Speaker 2: I think that's exactly right. And you know, shifting away 203 00:09:51,280 --> 00:09:53,400 Speaker 2: a little bit from college football for a second, just 204 00:09:53,440 --> 00:09:56,520 Speaker 2: for all of athletics. Right, you might be a school 205 00:09:57,160 --> 00:09:58,960 Speaker 2: out in Dan's neck of the woods. You might be 206 00:09:59,040 --> 00:10:01,560 Speaker 2: like a Cause a Full or ten, or a Long 207 00:10:01,600 --> 00:10:04,679 Speaker 2: Beach or something his original neckaglements. Right, sure, where you 208 00:10:04,720 --> 00:10:06,600 Speaker 2: don't have football, and you're in the Big West, and 209 00:10:06,960 --> 00:10:11,640 Speaker 2: you could theoretically put that money into basketball, but you're 210 00:10:11,840 --> 00:10:14,560 Speaker 2: Irvine and Long Beach don't have twenty million dollars, and 211 00:10:14,600 --> 00:10:16,880 Speaker 2: they're not gonna even if they put every penny they 212 00:10:16,880 --> 00:10:18,760 Speaker 2: had into basketball, they're still going to lose to Duke. 213 00:10:20,120 --> 00:10:22,720 Speaker 2: You can't really compete for national championship that way. But 214 00:10:22,760 --> 00:10:26,280 Speaker 2: you couldn't baseball, where those kind of schools host NCAA 215 00:10:26,360 --> 00:10:28,839 Speaker 2: regionals all the time and you don't need twenty million 216 00:10:28,880 --> 00:10:31,000 Speaker 2: dollars to build a competitive roster. So you may see 217 00:10:31,000 --> 00:10:33,400 Speaker 2: some of those schools say, all right, we only got 218 00:10:33,400 --> 00:10:36,559 Speaker 2: four million to share. Let's go, let's make a meaningful 219 00:10:36,600 --> 00:10:39,839 Speaker 2: bet on volleyball or baseball where we can win a 220 00:10:39,920 --> 00:10:43,160 Speaker 2: national title and get national recognition. That way, you have 221 00:10:43,200 --> 00:10:46,000 Speaker 2: a couple of schools stay in the Big East or 222 00:10:46,040 --> 00:10:49,000 Speaker 2: the A ten that don't have scholarship football programs that 223 00:10:49,040 --> 00:10:50,199 Speaker 2: are going to say, well, we might be able to 224 00:10:50,240 --> 00:10:52,360 Speaker 2: give more money to basketball because we might have a 225 00:10:52,400 --> 00:10:54,719 Speaker 2: smaller pool, but we don't have to deal with it 226 00:10:54,840 --> 00:10:58,080 Speaker 2: sharing it with eighty five football players. And so we 227 00:10:58,160 --> 00:11:01,240 Speaker 2: are basketball, you know, budget be larger than some Big 228 00:11:01,280 --> 00:11:04,960 Speaker 2: ten or accor or at least FBS institutions kind of 229 00:11:05,040 --> 00:11:08,520 Speaker 2: moneyballed that way. Then for FBS, right, you've got you're 230 00:11:08,520 --> 00:11:11,160 Speaker 2: gonna have some schools that are gonna are gonna go 231 00:11:11,240 --> 00:11:13,720 Speaker 2: put in as much as they possibly Canada football. You're 232 00:11:13,720 --> 00:11:15,320 Speaker 2: gonna have some that are maybe gonna do a little 233 00:11:15,320 --> 00:11:17,480 Speaker 2: bit less because they're confident their athletes can make it 234 00:11:17,559 --> 00:11:20,440 Speaker 2: up through marketing or licensing or other ways kind of 235 00:11:20,880 --> 00:11:23,880 Speaker 2: above that cap. Uh. And you're gonna have some that 236 00:11:24,080 --> 00:11:26,000 Speaker 2: are are not going to offer very much at all. 237 00:11:26,360 --> 00:11:29,040 Speaker 2: It's a challenging question, I think. Right if you're if 238 00:11:29,040 --> 00:11:31,960 Speaker 2: you're a G five program where very few of them 239 00:11:32,080 --> 00:11:33,920 Speaker 2: are going like, in fact, I don't think anybody who's 240 00:11:33,920 --> 00:11:36,040 Speaker 2: going to go to twenty million, and and not very 241 00:11:36,040 --> 00:11:39,320 Speaker 2: many are going to go meaningfully above like six or seven. 242 00:11:42,480 --> 00:11:44,559 Speaker 2: How much is it worth to throw to throw in 243 00:11:44,600 --> 00:11:46,880 Speaker 2: your roster, You're probably not gonna give any to high scores, 244 00:11:47,200 --> 00:11:49,240 Speaker 2: right because they are two and a half stars. You 245 00:11:49,240 --> 00:11:50,560 Speaker 2: have no idea if they're going to be good or not. 246 00:11:50,640 --> 00:11:53,520 Speaker 2: Can you pay them enough to retain them knowing that 247 00:11:53,559 --> 00:11:55,680 Speaker 2: if you have an all conference Mountain West guy, he's 248 00:11:55,720 --> 00:11:57,720 Speaker 2: gonna go to the Big ten or the Big twelve 249 00:11:57,720 --> 00:11:59,760 Speaker 2: no matter what. I don't really know how you just 250 00:12:00,040 --> 00:12:03,000 Speaker 2: reat that money, which is a challenge, and I think 251 00:12:03,480 --> 00:12:06,600 Speaker 2: one of the most interesting things to me is how 252 00:12:06,640 --> 00:12:09,760 Speaker 2: schools are figuring out how to distreet breat that money. 253 00:12:09,760 --> 00:12:12,120 Speaker 2: Because you have some like North Carolina that are bringing 254 00:12:12,160 --> 00:12:14,559 Speaker 2: it ex NFL front office people paying them a lot 255 00:12:14,600 --> 00:12:15,880 Speaker 2: of money and saying like we're going to be a 256 00:12:15,920 --> 00:12:17,360 Speaker 2: thirty third NFL team and we're going. 257 00:12:17,320 --> 00:12:18,280 Speaker 4: To run our front office that. 258 00:12:19,120 --> 00:12:21,560 Speaker 2: But the most common thing for schools I know this 259 00:12:21,600 --> 00:12:23,880 Speaker 2: because I have a bunch of these contracts, is if 260 00:12:23,920 --> 00:12:25,680 Speaker 2: they have a GM, they're taking just some guy from 261 00:12:25,679 --> 00:12:28,880 Speaker 2: player of personnel. Somebody used to be a scout and 262 00:12:29,400 --> 00:12:31,440 Speaker 2: change his job title and give him a slightly better 263 00:12:31,440 --> 00:12:34,240 Speaker 2: set of software and work out it that way. Because 264 00:12:34,240 --> 00:12:37,640 Speaker 2: it's not the NFL. Right, salaries aren't public, we don't 265 00:12:37,640 --> 00:12:40,520 Speaker 2: have anywhere near the same level of performance data that 266 00:12:40,559 --> 00:12:43,840 Speaker 2: we have for the NFL. And we're dealing with eighteen 267 00:12:43,880 --> 00:12:45,640 Speaker 2: year olds, nineteen year olds, and I think I want 268 00:12:45,679 --> 00:12:48,480 Speaker 2: to use the industry specific term for talking about young 269 00:12:48,480 --> 00:12:52,959 Speaker 2: people at this age, they could be stupid. And so 270 00:12:53,440 --> 00:12:55,880 Speaker 2: they're trying to treat this the same way that you 271 00:12:55,920 --> 00:13:00,040 Speaker 2: would with professional caliber representation and grown men in their early. 272 00:13:00,800 --> 00:13:03,079 Speaker 5: I don't know how transferable it is, and so we're 273 00:13:03,080 --> 00:13:05,480 Speaker 5: all just kind of throwing stuff at the wall right 274 00:13:05,520 --> 00:13:08,240 Speaker 5: now and then giving press interviews to say that actually, 275 00:13:08,280 --> 00:13:10,120 Speaker 5: the school has figured it out, and this GM is 276 00:13:10,160 --> 00:13:12,439 Speaker 5: elite and this guy's worth one hundred grand brother. 277 00:13:12,559 --> 00:13:14,920 Speaker 2: Nobody knows yet, we'll know in a couple of years. 278 00:13:15,320 --> 00:13:19,480 Speaker 3: Well, it's just it's such an interesting i'd imadgine calculation. 279 00:13:19,559 --> 00:13:21,680 Speaker 3: If you are a GM, and if you've got a 280 00:13:21,720 --> 00:13:25,839 Speaker 3: designated pool of money, are you using that money just 281 00:13:25,880 --> 00:13:28,640 Speaker 3: with respect to football and not talking the entirety of 282 00:13:28,679 --> 00:13:33,559 Speaker 3: an athletic department. Do you use that money to retain 283 00:13:34,160 --> 00:13:37,040 Speaker 3: guys in the trenches. Do you use that money to 284 00:13:37,120 --> 00:13:41,720 Speaker 3: retain a certain amount of depth within your roster and 285 00:13:41,760 --> 00:13:44,080 Speaker 3: then work a little bit harder above and beyond to 286 00:13:44,160 --> 00:13:47,440 Speaker 3: get outside sponsors presumably who have more money that they 287 00:13:47,480 --> 00:13:49,240 Speaker 3: can throw around to keep your stars. Like I think 288 00:13:49,280 --> 00:13:51,320 Speaker 3: of a team of like an Ohio State, right, Ohio 289 00:13:51,320 --> 00:13:54,240 Speaker 3: State kind of went through this exercise a year ago. 290 00:13:54,240 --> 00:13:55,800 Speaker 3: It worked out for them. They spent a lot on 291 00:13:55,840 --> 00:13:57,959 Speaker 3: their roster. They were very targeted with how they went 292 00:13:57,960 --> 00:13:59,920 Speaker 3: out and got people to come in and you know, 293 00:14:00,000 --> 00:14:02,440 Speaker 3: attained some of the talent that they had. But they 294 00:14:02,480 --> 00:14:05,319 Speaker 3: were very, very good at maintaining some amount of depth 295 00:14:05,360 --> 00:14:07,920 Speaker 3: on that roster going into this past season. And that's 296 00:14:07,920 --> 00:14:09,720 Speaker 3: a big part of why they want I think depth 297 00:14:09,800 --> 00:14:13,280 Speaker 3: right now, especially given we're in the transfer portal and 298 00:14:13,400 --> 00:14:18,200 Speaker 3: nil era collectively, it's really hard to keep good players 299 00:14:18,200 --> 00:14:20,920 Speaker 3: on your roster, especially if they're not guaranteed playing time. 300 00:14:21,240 --> 00:14:22,320 Speaker 1: I wonder if that's. 301 00:14:22,120 --> 00:14:23,920 Speaker 3: The strategy or do you just go out there and 302 00:14:23,960 --> 00:14:25,480 Speaker 3: splash the pot and keep your stars. 303 00:14:25,600 --> 00:14:28,440 Speaker 1: I don't know. I mean, this is why everyone's hiring 304 00:14:28,440 --> 00:14:29,560 Speaker 1: a GM now, right. 305 00:14:30,040 --> 00:14:31,840 Speaker 2: Yeah, and I don't know if you could do the 306 00:14:31,880 --> 00:14:35,160 Speaker 2: same strategy in every place right there. I think there's 307 00:14:35,200 --> 00:14:37,160 Speaker 2: some parts of the country. I don't want to say 308 00:14:37,200 --> 00:14:39,040 Speaker 2: you could just step outside and grab a wide receiver, 309 00:14:39,280 --> 00:14:42,920 Speaker 2: but there's places where it's easier to recruit. There's places 310 00:14:42,920 --> 00:14:46,320 Speaker 2: where there's there's more talent available, and maybe more talent 311 00:14:46,360 --> 00:14:50,440 Speaker 2: available that fits certain schematic areas. The Ohio State example 312 00:14:50,600 --> 00:14:53,080 Speaker 2: I think is interesting. There might have been to me, 313 00:14:53,160 --> 00:14:56,400 Speaker 2: I think some mis misunderstanding or misrepresentation of the way 314 00:14:56,480 --> 00:14:58,880 Speaker 2: that roster was built last year, right because Ohio State 315 00:14:58,920 --> 00:15:01,080 Speaker 2: did get a couple of important perform guys in the 316 00:15:01,120 --> 00:15:04,080 Speaker 2: transfer portal. I don't think the Caleb Down situation is 317 00:15:04,120 --> 00:15:09,280 Speaker 2: necessarily one that is scalable. Guys of that caliber generally 318 00:15:09,320 --> 00:15:13,000 Speaker 2: don't hit the portal very often. This was Nick Saban 319 00:15:13,120 --> 00:15:15,600 Speaker 2: was still there, Caleb is probably still at Alabama. Sure 320 00:15:15,600 --> 00:15:19,440 Speaker 2: you can get you can get journeyman quarterbacks, you can 321 00:15:19,440 --> 00:15:22,360 Speaker 2: occasionally get high level skill position guys. But where as 322 00:15:22,440 --> 00:15:24,360 Speaker 2: that really spent a ton of money was retaining all 323 00:15:24,440 --> 00:15:26,320 Speaker 2: of these people that they had developed in high school 324 00:15:26,480 --> 00:15:28,240 Speaker 2: to keep them from going to the NFL Draft as 325 00:15:28,240 --> 00:15:30,400 Speaker 2: third or fourth rounders. And I think that has some 326 00:15:30,440 --> 00:15:33,520 Speaker 2: similarities to how Penn State is looking a little bit. 327 00:15:33,600 --> 00:15:37,760 Speaker 2: I think coming into this year it's early. I don't 328 00:15:37,800 --> 00:15:40,880 Speaker 2: know if we have great data to suggest that you 329 00:15:40,960 --> 00:15:44,920 Speaker 2: can build a championship winning roster or championship caliber roster 330 00:15:45,800 --> 00:15:48,960 Speaker 2: more than thirty percent in the transfer portal. That may 331 00:15:49,000 --> 00:15:51,040 Speaker 2: it may eventually happen somewhere else, but I think to 332 00:15:51,080 --> 00:15:54,000 Speaker 2: your earlier point, there's generally just not enough guys in 333 00:15:54,040 --> 00:15:56,720 Speaker 2: the trenches. And the depth is even more important now, 334 00:15:56,800 --> 00:15:59,400 Speaker 2: not just because you can't stockpilot and because rosters are 335 00:15:59,400 --> 00:16:02,600 Speaker 2: more transient, but the season's longer. If you want to 336 00:16:02,640 --> 00:16:04,480 Speaker 2: win a national championship now, you're going to have to 337 00:16:04,480 --> 00:16:06,600 Speaker 2: play basically an NFL season. You got to win three 338 00:16:06,720 --> 00:16:10,280 Speaker 2: four games late into the year, which means you probably 339 00:16:10,320 --> 00:16:14,760 Speaker 2: you probably can't be running ninety snaps against Akron in September. 340 00:16:15,800 --> 00:16:18,040 Speaker 2: And whether that means play it seems played differently in 341 00:16:18,080 --> 00:16:21,400 Speaker 2: September I or they do have to build their rosters diffineler, 342 00:16:21,480 --> 00:16:24,640 Speaker 2: they deliberately play slower to try to preserve people. I 343 00:16:24,640 --> 00:16:26,520 Speaker 2: think that's going to be an interesting dynamic to watch 344 00:16:26,560 --> 00:16:28,080 Speaker 2: over the next couple of years, And. 345 00:16:28,120 --> 00:16:32,080 Speaker 3: Of course I guess the triggerman with respect to a lotting, 346 00:16:32,240 --> 00:16:35,720 Speaker 3: who is getting what, roster management, things of that nature. 347 00:16:36,440 --> 00:16:40,040 Speaker 3: This newfound position in college football, known as a GM, 348 00:16:40,080 --> 00:16:42,880 Speaker 3: We've known about it in every other sport for an eternity. 349 00:16:43,480 --> 00:16:46,240 Speaker 3: It feels like in the last six months everyone's been 350 00:16:46,280 --> 00:16:48,480 Speaker 3: talking about GM's and college football. I know you wrote 351 00:16:48,520 --> 00:16:52,320 Speaker 3: something about this out on Extra Points. You alluded to 352 00:16:52,320 --> 00:16:55,280 Speaker 3: the fact that it means something different everywhere. In some cases, 353 00:16:55,360 --> 00:16:57,520 Speaker 3: they change a job title, they give them more money, 354 00:16:57,680 --> 00:17:01,080 Speaker 3: a better version of Excel, whatever, so that they can 355 00:17:01,120 --> 00:17:03,680 Speaker 3: do what they got to do. What have you learned 356 00:17:03,680 --> 00:17:06,600 Speaker 3: with respect to that position and how it's I guess 357 00:17:06,640 --> 00:17:09,639 Speaker 3: maturing around college football. 358 00:17:10,320 --> 00:17:14,280 Speaker 2: I think it's interesting because what general manager means in 359 00:17:14,320 --> 00:17:16,919 Speaker 2: the NBA or the NFL and what it means in 360 00:17:16,960 --> 00:17:20,959 Speaker 2: college are really very different. And it's not just because 361 00:17:21,160 --> 00:17:23,520 Speaker 2: there's a bunch of different kinds, different flavors or gms 362 00:17:23,520 --> 00:17:26,399 Speaker 2: in college, but right in the pros And there's some exceptions, 363 00:17:26,440 --> 00:17:30,760 Speaker 2: but generally speaking, the GM sits above the coach on 364 00:17:31,000 --> 00:17:33,720 Speaker 2: an organizational chart, or at least parallel to. 365 00:17:33,680 --> 00:17:35,439 Speaker 4: The coach and organizational part chart. 366 00:17:35,480 --> 00:17:38,440 Speaker 2: The GM is the guy that is building the roster, negotiating, 367 00:17:38,480 --> 00:17:43,840 Speaker 2: the contracts, doing trades and generally has some autonomy to 368 00:17:43,840 --> 00:17:46,200 Speaker 2: make some of those decisions regardless of what the coach wants. 369 00:17:46,280 --> 00:17:50,840 Speaker 2: There are exceptions, but it's generally at least peers right 370 00:17:51,240 --> 00:17:54,760 Speaker 2: in college, with the exception of Andrew Luck at Stanford, 371 00:17:54,960 --> 00:17:57,320 Speaker 2: and I think we just saw this played out there 372 00:17:57,359 --> 00:18:03,080 Speaker 2: too earlier. The GM unquestionably reports to the head coach. 373 00:18:03,240 --> 00:18:05,119 Speaker 2: The head coach is at the head of the college 374 00:18:05,119 --> 00:18:09,840 Speaker 2: sports organizational chart. The GM is not empowered to make independent, 375 00:18:09,840 --> 00:18:13,399 Speaker 2: autonomous personnel decisions. They serve at the luxury of the 376 00:18:13,400 --> 00:18:16,040 Speaker 2: guy above them, which already makes these very different gigs. 377 00:18:16,520 --> 00:18:18,840 Speaker 2: And some schools are already saying we don't need this 378 00:18:19,119 --> 00:18:22,600 Speaker 2: right Kirby Smart has already went out there and gave 379 00:18:22,640 --> 00:18:25,199 Speaker 2: an interview last week saying, doesn't make sense to have 380 00:18:25,240 --> 00:18:27,800 Speaker 2: one person, you know, do this, because I have to 381 00:18:27,840 --> 00:18:29,800 Speaker 2: be involved in these decisions, and so are other people 382 00:18:29,880 --> 00:18:32,879 Speaker 2: on my staff. We have a bunch of like of 383 00:18:32,960 --> 00:18:36,440 Speaker 2: partly part gms, and that's also true in a lot 384 00:18:36,440 --> 00:18:38,919 Speaker 2: of SEC and Big ten programs right now. I think 385 00:18:38,920 --> 00:18:40,760 Speaker 2: the last time I looked as it's not really a 386 00:18:40,800 --> 00:18:44,080 Speaker 2: common setup in at an SEC football at the moment. 387 00:18:44,080 --> 00:18:45,280 Speaker 4: There are a few exceptions, but. 388 00:18:46,800 --> 00:18:49,040 Speaker 2: So we already can't compare the two things. 389 00:18:49,119 --> 00:18:49,280 Speaker 4: Right. 390 00:18:50,000 --> 00:18:52,560 Speaker 2: Then you have, I think, right, a pretty big gap 391 00:18:52,680 --> 00:18:55,399 Speaker 2: about what kind of experience you're bringing in. So you 392 00:18:55,720 --> 00:18:57,399 Speaker 2: and I don't think there's a right or wrong answer, right. 393 00:18:57,400 --> 00:19:01,719 Speaker 2: It could be somebody who's expert is navigating the NFL 394 00:19:02,080 --> 00:19:07,440 Speaker 2: collective bargaining agreement, finding contract loopholes, figuring out undervalued assets. 395 00:19:07,480 --> 00:19:10,760 Speaker 2: Your job is to pour through our pour through advanced stats, 396 00:19:11,160 --> 00:19:13,000 Speaker 2: make some graphs and figure out how to find a 397 00:19:13,040 --> 00:19:15,560 Speaker 2: linebacker that gives three hundred thousand worth of value for 398 00:19:15,560 --> 00:19:17,879 Speaker 2: one hundred and seventy five thousand. And then you have 399 00:19:17,960 --> 00:19:22,040 Speaker 2: some people who are not from that world at all. 400 00:19:22,359 --> 00:19:25,199 Speaker 2: And I don't think it necessarily bad because when I 401 00:19:25,200 --> 00:19:28,399 Speaker 2: look at the PROS, NBA, NFL, anything else. If you're 402 00:19:28,400 --> 00:19:31,520 Speaker 2: a front office person, like I mentioned, the salaries for 403 00:19:31,720 --> 00:19:34,960 Speaker 2: professional athletes are public. You have a collective bargaining agreement, 404 00:19:35,000 --> 00:19:37,439 Speaker 2: which means we know when free agencies starts, we know 405 00:19:37,520 --> 00:19:40,399 Speaker 2: how long contracts are, we have some base rules, and 406 00:19:40,480 --> 00:19:44,800 Speaker 2: we have commonly accepted performance data benchmarks that are shared 407 00:19:44,840 --> 00:19:45,400 Speaker 2: through everybody. 408 00:19:45,440 --> 00:19:46,200 Speaker 4: And we don't have. 409 00:19:46,240 --> 00:19:49,880 Speaker 2: Any of that in college. So I have no idea right. 410 00:19:49,960 --> 00:19:53,600 Speaker 2: If somebody who's awesome at running the Bear salary cap 411 00:19:54,040 --> 00:19:56,440 Speaker 2: can do the same thing for Georgia Tech, maybe they can. 412 00:19:56,880 --> 00:19:59,480 Speaker 2: Maybe maybe they can't. I legitimately don't know. And I 413 00:19:59,480 --> 00:20:01,240 Speaker 2: think anybody right now that tries to tell you that 414 00:20:01,280 --> 00:20:03,679 Speaker 2: they do know for sure that they're certain, I think 415 00:20:03,680 --> 00:20:05,040 Speaker 2: they're trying to sell you some software. 416 00:20:05,640 --> 00:20:08,320 Speaker 3: Okay, have you figured out how to pierce that veil 417 00:20:08,359 --> 00:20:09,560 Speaker 3: of secrecy yet? 418 00:20:10,280 --> 00:20:13,359 Speaker 1: That's kind of your specialty, right you know, I'm trying. 419 00:20:13,400 --> 00:20:17,879 Speaker 2: I probably have twelve or thirteen GM contracts in our 420 00:20:17,920 --> 00:20:21,919 Speaker 2: library right now, and I can get some people to 421 00:20:22,040 --> 00:20:25,400 Speaker 2: talk to me because we're trading information. I could say like, hey, 422 00:20:25,440 --> 00:20:30,040 Speaker 2: I have the contract template for revenue sharing that Louisville 423 00:20:30,160 --> 00:20:32,399 Speaker 2: is sent out. I'll give it to you if you 424 00:20:32,440 --> 00:20:34,680 Speaker 2: want to tell me a little bit more about what 425 00:20:34,680 --> 00:20:37,080 Speaker 2: you're doing. You'll play on personnel wise right now in 426 00:20:37,160 --> 00:20:40,399 Speaker 2: New Mexico. And sometimes I get some of those things. 427 00:20:40,440 --> 00:20:43,440 Speaker 2: But it is hard, and I think this is true 428 00:20:43,480 --> 00:20:46,919 Speaker 2: for a lot of my peers. Coaches are not always honest, 429 00:20:47,320 --> 00:20:51,360 Speaker 2: religions are not. I just know this might it might 430 00:20:51,440 --> 00:20:53,199 Speaker 2: just be me, It might be my face. I don't know. 431 00:20:53,240 --> 00:20:53,600 Speaker 1: I don't know. 432 00:20:53,640 --> 00:20:57,119 Speaker 2: Why agents sometimes not always telling the truth. Athletic directors 433 00:20:57,160 --> 00:21:00,720 Speaker 2: don't always tell the truth. And so there's a lot 434 00:21:00,760 --> 00:21:04,360 Speaker 2: about this world where I am making calls and listening 435 00:21:04,400 --> 00:21:07,760 Speaker 2: and doing my best. But these are not these are 436 00:21:07,760 --> 00:21:09,080 Speaker 2: not stone tablet laws. 437 00:21:09,200 --> 00:21:09,919 Speaker 4: I think right. 438 00:21:09,800 --> 00:21:12,359 Speaker 3: Now you mentioned Louisville, and I think Louisville is actually 439 00:21:12,400 --> 00:21:15,800 Speaker 3: a really good example for my next question, which is 440 00:21:17,160 --> 00:21:20,280 Speaker 3: do schools like this do they see this as an opportunity? 441 00:21:20,320 --> 00:21:24,680 Speaker 3: Do they see this as an impediment. I'd imagine this 442 00:21:24,720 --> 00:21:27,520 Speaker 3: is just me giving my opinion. I'd imagine if you 443 00:21:27,600 --> 00:21:30,879 Speaker 3: are one of the bigger money schools, yes, it's more 444 00:21:30,960 --> 00:21:35,119 Speaker 3: money you need to I guess a lot elsewhere that 445 00:21:35,160 --> 00:21:37,840 Speaker 3: you're not used to doing. But still that can be 446 00:21:37,960 --> 00:21:43,520 Speaker 3: an opportunity, can be an opportunity to you know, be honest, 447 00:21:44,040 --> 00:21:46,480 Speaker 3: let's say, in some sense of how you want to 448 00:21:46,520 --> 00:21:50,879 Speaker 3: retain your players and be honest with respect to which 449 00:21:50,920 --> 00:21:55,600 Speaker 3: programs are the most important at your institution. But for 450 00:21:55,640 --> 00:21:57,840 Speaker 3: a school like a Louisville, which is, you know, obviously 451 00:21:57,920 --> 00:22:01,440 Speaker 3: a big school but not what we would consider top 452 00:22:01,520 --> 00:22:04,800 Speaker 3: top top wrong in college football, how does a school 453 00:22:04,840 --> 00:22:07,760 Speaker 3: like that view this new era where Okay, now, we've 454 00:22:07,760 --> 00:22:10,080 Speaker 3: got to pour some amount of money into. 455 00:22:10,119 --> 00:22:11,240 Speaker 1: A football program. 456 00:22:11,440 --> 00:22:14,720 Speaker 3: Is the football program as big as the basketball program? 457 00:22:15,160 --> 00:22:17,640 Speaker 3: This calculus that you referenced earlier seems like it would 458 00:22:17,680 --> 00:22:19,800 Speaker 3: really come into a play at a school like that. 459 00:22:20,640 --> 00:22:23,840 Speaker 2: Yeah, it's a great question, and part of it depends 460 00:22:23,840 --> 00:22:26,320 Speaker 2: on who you talk to. So when I talk to coaches, 461 00:22:27,119 --> 00:22:30,639 Speaker 2: while many of them are happy that if the school 462 00:22:30,680 --> 00:22:33,920 Speaker 2: is paying, the school has much more control over the situation. 463 00:22:34,000 --> 00:22:36,800 Speaker 2: You don't have to rely as much on boosters or 464 00:22:36,840 --> 00:22:41,919 Speaker 2: on collectives that you can't control or necessarily trust. Almost 465 00:22:42,000 --> 00:22:44,359 Speaker 2: every successful coach that I've ever met, God bless him, 466 00:22:44,400 --> 00:22:46,760 Speaker 2: tends to be some kind of control freak, and now 467 00:22:46,800 --> 00:22:51,080 Speaker 2: being able to issue those contracts yourself gives you more control. 468 00:22:51,160 --> 00:22:54,560 Speaker 2: That's generally considered a positive. One thing that I hear 469 00:22:54,600 --> 00:22:57,240 Speaker 2: a lot of coaches are really frustrated about are the 470 00:22:57,320 --> 00:23:01,480 Speaker 2: roster limits. For a lot of programs in the upper 471 00:23:01,520 --> 00:23:05,200 Speaker 2: level of the P four. You're generally not playing walk 472 00:23:05,240 --> 00:23:07,639 Speaker 2: ons very much. If you're counting on walk ons to 473 00:23:07,640 --> 00:23:08,080 Speaker 2: fill out. 474 00:23:08,000 --> 00:23:10,160 Speaker 4: Your TWODP screwed up in a couple of places. 475 00:23:10,600 --> 00:23:12,880 Speaker 2: But that doesn't mean that coaches don't love having walk ons. 476 00:23:12,920 --> 00:23:15,520 Speaker 2: And I love having rosters of one, twenty one, twenty five. 477 00:23:15,680 --> 00:23:17,720 Speaker 2: Part of that is because it makes practices better, but 478 00:23:17,840 --> 00:23:19,520 Speaker 2: I've heard a lot of people tell me it's really 479 00:23:19,560 --> 00:23:23,080 Speaker 2: important for culture because if you have eighty five guys 480 00:23:23,080 --> 00:23:25,040 Speaker 2: that are all four stars, that are making money and 481 00:23:25,080 --> 00:23:27,320 Speaker 2: they think they've already got it made, and you're having 482 00:23:27,320 --> 00:23:31,120 Speaker 2: to practice against somebody from East bumble far Nebraska who 483 00:23:31,200 --> 00:23:32,760 Speaker 2: the only thing they've ever wanted to be in their 484 00:23:32,800 --> 00:23:36,000 Speaker 2: life is a Nebraska Cornhusk corn Husker there, and they're 485 00:23:36,080 --> 00:23:38,840 Speaker 2: just they're just killing themselves every damn practice to maybe 486 00:23:38,840 --> 00:23:41,359 Speaker 2: be on the travel roster. Coaches love that because it 487 00:23:42,160 --> 00:23:46,040 Speaker 2: reminds the people that came in with more prestige they 488 00:23:46,040 --> 00:23:48,040 Speaker 2: still have to work every once in a while. Some 489 00:23:48,080 --> 00:23:49,919 Speaker 2: of those people will end up being important on special 490 00:23:49,920 --> 00:23:52,720 Speaker 2: teams or as backups or as contributors. When you move 491 00:23:52,760 --> 00:23:55,960 Speaker 2: to a one oh five hard cap roster, you're gonna 492 00:23:55,960 --> 00:23:57,560 Speaker 2: have to kick a bunch of walk ons off the team. 493 00:23:57,600 --> 00:23:59,000 Speaker 2: You're gonna have to cut a lot of people, and 494 00:23:59,000 --> 00:24:03,359 Speaker 2: you're gonna do a relatively quickly, which nobody likes. The 495 00:24:03,480 --> 00:24:07,440 Speaker 2: roster limits system is I think universally criticized among football 496 00:24:07,480 --> 00:24:11,520 Speaker 2: coaches and especially among other coaches. Hockey people hate this, 497 00:24:12,119 --> 00:24:15,159 Speaker 2: track people, soccer people hate this. A lot of people 498 00:24:15,200 --> 00:24:17,959 Speaker 2: will be processed, and that will also mean that there 499 00:24:17,960 --> 00:24:21,000 Speaker 2: are going to be people that are going to be 500 00:24:21,040 --> 00:24:23,760 Speaker 2: cut this summer that are good enough to play MAC 501 00:24:23,800 --> 00:24:26,959 Speaker 2: football or good enough to play Mountain Western or Sun 502 00:24:27,040 --> 00:24:30,640 Speaker 2: Belt football that might make their way our rosters, so 503 00:24:30,680 --> 00:24:33,480 Speaker 2: that that is kind of push a pull. The thing 504 00:24:33,520 --> 00:24:35,960 Speaker 2: that I think frustrates almost everybody is not whether a 505 00:24:36,040 --> 00:24:37,000 Speaker 2: rule is good or bad. 506 00:24:37,600 --> 00:24:38,560 Speaker 4: It's instability. 507 00:24:38,880 --> 00:24:41,919 Speaker 2: And right now there's still a lot of questions that 508 00:24:41,960 --> 00:24:45,680 Speaker 2: nobody can really answer about how you can spend above 509 00:24:45,760 --> 00:24:49,440 Speaker 2: the cap? Do are collectives authorized to continue to exist? 510 00:24:49,560 --> 00:24:52,000 Speaker 2: Should they all be moved in house? We have to 511 00:24:52,000 --> 00:24:54,440 Speaker 2: report deals of over six hundred dollars to Deloitte to 512 00:24:54,480 --> 00:24:56,560 Speaker 2: see if they pass a fair market value test and 513 00:24:56,560 --> 00:24:59,200 Speaker 2: have some third party audit them. Is that legal? 514 00:24:59,520 --> 00:25:00,000 Speaker 4: What happened? 515 00:25:00,200 --> 00:25:02,679 Speaker 2: If I don't do it? Can I promise recruits right 516 00:25:02,720 --> 00:25:04,880 Speaker 2: now that we can guarantee them X amount of marketing 517 00:25:04,880 --> 00:25:09,359 Speaker 2: dollars above our cap? Nobody knows, and we're going to 518 00:25:09,400 --> 00:25:11,000 Speaker 2: find out in a year two and some schools are 519 00:25:11,000 --> 00:25:12,720 Speaker 2: just going to say I don't well screw it. We're 520 00:25:12,760 --> 00:25:14,359 Speaker 2: just going to do that thing and hope that somebody 521 00:25:14,359 --> 00:25:17,720 Speaker 2: stops us. And that is the environment that frustrates a 522 00:25:17,760 --> 00:25:20,680 Speaker 2: lot of coaches and administractors. And that's kind of the 523 00:25:20,680 --> 00:25:23,000 Speaker 2: way college football is rugually for the last twenty years. 524 00:25:23,119 --> 00:25:25,520 Speaker 2: Give me the rules and I'll plan around them. Don't 525 00:25:25,520 --> 00:25:26,440 Speaker 2: make me guess what the rules. 526 00:25:26,480 --> 00:25:28,040 Speaker 3: Don't make me guess what the rules are, which is 527 00:25:28,080 --> 00:25:30,920 Speaker 3: totally fair if you're in a high power position. I 528 00:25:30,960 --> 00:25:33,960 Speaker 3: totally understand that I have a few more questions on 529 00:25:34,000 --> 00:25:35,199 Speaker 3: this that I do want to move on to some 530 00:25:35,240 --> 00:25:37,399 Speaker 3: other subjects. One of the things that Dan and I 531 00:25:37,440 --> 00:25:39,760 Speaker 3: talked about, I know it was in the news somewhat recently, 532 00:25:40,040 --> 00:25:43,919 Speaker 3: was and I'm paraphrasing here, I'm probably gonna botch it. 533 00:25:44,200 --> 00:25:46,680 Speaker 3: Hopefully you can correct me if I get anything incorrect. 534 00:25:47,240 --> 00:25:51,040 Speaker 3: But this continued power play from both the Big Ten 535 00:25:51,080 --> 00:25:54,680 Speaker 3: and the SEC to control certain aspects of the sport. 536 00:25:54,720 --> 00:25:57,480 Speaker 3: I mean, I think it gets a little bit more 537 00:25:57,840 --> 00:26:01,320 Speaker 3: with respect to headlines when we talk about automatic bids 538 00:26:01,320 --> 00:26:03,919 Speaker 3: into the playoff field, But there is also a piece 539 00:26:04,080 --> 00:26:08,720 Speaker 3: of controlling this money. Not to say that they are 540 00:26:09,480 --> 00:26:13,639 Speaker 3: getting more money than anybody, but they seemingly have an 541 00:26:13,680 --> 00:26:17,320 Speaker 3: outsize impact in how that money is regulated. Right they're 542 00:26:17,320 --> 00:26:20,560 Speaker 3: setting up, is it like an outside commission that is 543 00:26:20,560 --> 00:26:22,960 Speaker 3: going to keep track of and make sure that the 544 00:26:23,040 --> 00:26:26,359 Speaker 3: rules are followed. It's basically like a shadow nc DOUBLEA 545 00:26:27,080 --> 00:26:28,960 Speaker 3: as per my limited understanding. 546 00:26:29,600 --> 00:26:31,040 Speaker 1: What does that look like? 547 00:26:31,160 --> 00:26:33,199 Speaker 3: How are they actually going to enforce this because to 548 00:26:33,240 --> 00:26:37,080 Speaker 3: your point, like the rules over the last decade are 549 00:26:37,200 --> 00:26:40,679 Speaker 3: very wishy washy, and sometimes they're followed, other times they're not. 550 00:26:40,880 --> 00:26:43,560 Speaker 3: It doesn't seem like the NCAA wants to really enforce 551 00:26:43,640 --> 00:26:46,840 Speaker 3: anything because they don't want to get sued again. How 552 00:26:46,880 --> 00:26:50,560 Speaker 3: does that symbiotic relationship look from your chair. 553 00:26:52,359 --> 00:26:54,560 Speaker 2: It's a tough question. So to go back to that 554 00:26:54,720 --> 00:26:59,000 Speaker 2: third party specifically in this legal settlement, this kind of 555 00:26:59,040 --> 00:27:03,840 Speaker 2: post house world. The four A four conferences have hired 556 00:27:03,880 --> 00:27:07,320 Speaker 2: Deloitte massive consulting. And a company does a lot of 557 00:27:07,320 --> 00:27:10,639 Speaker 2: account auditing, does a lot of consulting for other projects, 558 00:27:10,840 --> 00:27:15,399 Speaker 2: Deloitte is running a nil deal clearinghouse. And what deloitd 559 00:27:15,480 --> 00:27:18,240 Speaker 2: is saying at Deloitte not not from their own free 560 00:27:18,280 --> 00:27:21,520 Speaker 2: will involution, but because the major conferences have put together 561 00:27:21,560 --> 00:27:25,600 Speaker 2: these rules and settlement is that every deal and an 562 00:27:25,600 --> 00:27:28,239 Speaker 2: athlete does that's over six hundred bucks has to get 563 00:27:28,320 --> 00:27:30,560 Speaker 2: audited by this company. And if you do a deal 564 00:27:30,600 --> 00:27:32,359 Speaker 2: with Doctor Pepper and you're going to be on all 565 00:27:32,400 --> 00:27:35,000 Speaker 2: the fans fill commercials and you get a million bucks 566 00:27:35,000 --> 00:27:37,320 Speaker 2: for that, great, because you're on TV all the time. 567 00:27:37,400 --> 00:27:39,360 Speaker 2: If you're the cover athlete of the next video game 568 00:27:39,400 --> 00:27:40,720 Speaker 2: and you get you know, what is it you five 569 00:27:40,800 --> 00:27:43,199 Speaker 2: hundred thousand dollars or something like that, great, you know 570 00:27:43,280 --> 00:27:45,760 Speaker 2: that's market rate for being on the cover video game. 571 00:27:45,960 --> 00:27:48,320 Speaker 2: If you get, hey, one hundred thousand dollars to sign 572 00:27:48,359 --> 00:27:50,480 Speaker 2: a couple of autographs at the Boys and Girls Club, No, 573 00:27:51,320 --> 00:27:54,080 Speaker 2: that's not market rate. That's called someone trying to pay 574 00:27:54,119 --> 00:27:55,600 Speaker 2: you money to be a left tackle when you're not 575 00:27:55,600 --> 00:27:58,720 Speaker 2: actually marketable. And what Deloitte is saying is now we 576 00:27:58,720 --> 00:28:01,280 Speaker 2: would flag that we can do and we have the 577 00:28:01,320 --> 00:28:03,920 Speaker 2: power to do those things because this settlement was blessed 578 00:28:04,320 --> 00:28:07,600 Speaker 2: and certified by a federal judge, and that we will 579 00:28:07,640 --> 00:28:11,600 Speaker 2: have regulatory power vested in us by this legal system 580 00:28:11,800 --> 00:28:16,360 Speaker 2: to to make changes here. That's when that says on paper, right, 581 00:28:16,440 --> 00:28:18,280 Speaker 2: and the settlement hasn't been approved yet. 582 00:28:18,119 --> 00:28:19,320 Speaker 4: There'll be some questions about that. 583 00:28:20,400 --> 00:28:25,000 Speaker 2: The unsexy answer is nobody knows what happens in June 584 00:28:25,040 --> 00:28:28,280 Speaker 2: or July, because the second that's approved, there's a small 585 00:28:28,440 --> 00:28:30,840 Speaker 2: army of trial lawyers that are going to want to 586 00:28:30,880 --> 00:28:32,680 Speaker 2: sue it on antitrust grounds. 587 00:28:32,840 --> 00:28:33,879 Speaker 4: Right, but we are. 588 00:28:33,880 --> 00:28:39,240 Speaker 2: But it's also possible that Congress certifies this and puts 589 00:28:39,240 --> 00:28:41,680 Speaker 2: it into law and says, okay, now instead of delight, 590 00:28:41,800 --> 00:28:43,840 Speaker 2: it's the Federal Trade Commission that's going to regulate some 591 00:28:43,920 --> 00:28:47,240 Speaker 2: of these things. Congress, now that it's unified Republican control, 592 00:28:47,960 --> 00:28:51,200 Speaker 2: could say no, athletes aren't employees, and we're going to 593 00:28:51,240 --> 00:28:54,040 Speaker 2: try to codify whatever the NCAA said in nineteen ninety eight. 594 00:28:54,080 --> 00:28:56,760 Speaker 2: That's that's now law. That is a thing, that is 595 00:28:56,760 --> 00:28:59,800 Speaker 2: a thing that could happen. You know, not to be partisan, 596 00:28:59,880 --> 00:29:01,640 Speaker 2: but but you know, we're moving into a world where 597 00:29:01,920 --> 00:29:03,840 Speaker 2: we don't really know what the law is in some places, 598 00:29:04,200 --> 00:29:05,840 Speaker 2: or who's going to enforce it, or whether it's the 599 00:29:05,880 --> 00:29:08,720 Speaker 2: Department of Education or Department of Justice or civil rights. 600 00:29:08,760 --> 00:29:10,479 Speaker 2: And maybe there's a law on the books and they 601 00:29:10,560 --> 00:29:12,840 Speaker 2: just fire everybody that enforces it, and then so there 602 00:29:12,880 --> 00:29:18,280 Speaker 2: is no law. Nobody knows and like literally at this point, 603 00:29:18,480 --> 00:29:21,400 Speaker 2: and this is what keeps a lot of people, coaches, administrators, 604 00:29:21,440 --> 00:29:22,680 Speaker 2: business supporters up at night. 605 00:29:23,320 --> 00:29:24,560 Speaker 4: We don't know. 606 00:29:25,520 --> 00:29:28,840 Speaker 3: Let's shift gears a little bit. I know a lot 607 00:29:28,880 --> 00:29:32,960 Speaker 3: of people listening to this podcast do not give a 608 00:29:33,040 --> 00:29:36,320 Speaker 3: rip about video games. I know this because many of 609 00:29:36,360 --> 00:29:39,040 Speaker 3: them have told me. But I do think it's a 610 00:29:39,040 --> 00:29:44,560 Speaker 3: fairly big college football business story that the New Football 611 00:29:44,640 --> 00:29:48,360 Speaker 3: video game came out last July. You probably have better 612 00:29:48,440 --> 00:29:50,920 Speaker 3: numbers than I do, but from everything I've read, it 613 00:29:51,120 --> 00:29:55,240 Speaker 3: was an overwhelming success. You've already reported that there are 614 00:29:55,440 --> 00:29:58,440 Speaker 3: plans well underway to develop another version of the game. 615 00:29:59,440 --> 00:30:01,520 Speaker 3: I have mentioned did on I think some of our 616 00:30:01,560 --> 00:30:05,760 Speaker 3: bonus episodes anecdotally that I have read chatter online of 617 00:30:05,800 --> 00:30:08,320 Speaker 3: people who typically would be very deep in the weeds 618 00:30:08,320 --> 00:30:10,840 Speaker 3: on the Madden front have started switching to play more 619 00:30:10,880 --> 00:30:14,760 Speaker 3: college football for a variety of reasons, ranging from timing, 620 00:30:14,800 --> 00:30:17,600 Speaker 3: to content within the game to the gameplay itself. Again, 621 00:30:18,320 --> 00:30:20,720 Speaker 3: I don't want to get too too deep down that hole, 622 00:30:20,760 --> 00:30:22,480 Speaker 3: because I know there are a lot of people out 623 00:30:22,480 --> 00:30:25,200 Speaker 3: there who don't care. But let me put it to 624 00:30:25,240 --> 00:30:29,120 Speaker 3: you this way. What has been the reaction that you 625 00:30:29,200 --> 00:30:31,480 Speaker 3: have picked up from the powers that be, both on 626 00:30:31,520 --> 00:30:32,560 Speaker 3: the EA Sports. 627 00:30:32,280 --> 00:30:35,640 Speaker 1: Side as well as the college football side to how. 628 00:30:35,520 --> 00:30:38,440 Speaker 3: This video game went over and to what they think 629 00:30:38,480 --> 00:30:43,160 Speaker 3: it means specifically moving forward to grow the sport. 630 00:30:44,800 --> 00:30:50,160 Speaker 2: It is hard to overstate internally what a massive success 631 00:30:50,320 --> 00:30:54,560 Speaker 2: EA Sports College Football twenty five was. It just eviscerated 632 00:30:55,200 --> 00:30:59,480 Speaker 2: every industry projection, internal company projections. It's kind of a 633 00:30:59,480 --> 00:31:02,440 Speaker 2: funny thing. I remember. I remember before the game, and 634 00:31:02,840 --> 00:31:04,400 Speaker 2: I do a lot of YouTube interview because I did 635 00:31:04,440 --> 00:31:05,960 Speaker 2: a bunch of reporting on the last game, where I'd 636 00:31:05,960 --> 00:31:07,520 Speaker 2: go on and Reddit and they would the people that 637 00:31:07,560 --> 00:31:08,720 Speaker 2: would just say, like, you know, this is going to 638 00:31:08,800 --> 00:31:11,880 Speaker 2: sell more than Madden, and I would say that's ridiculous. 639 00:31:12,000 --> 00:31:14,000 Speaker 2: I would say that because people at EA would say 640 00:31:14,080 --> 00:31:17,840 Speaker 2: that's ridiculous. The NFL is overwhelmingly more popular than college football. 641 00:31:17,880 --> 00:31:20,680 Speaker 2: There's a huge incompency advantage to this franchise. It has 642 00:31:20,680 --> 00:31:23,360 Speaker 2: an international audience and college football does it, and then 643 00:31:23,560 --> 00:31:26,640 Speaker 2: for point of sale, it sold more than Madden. And 644 00:31:26,640 --> 00:31:28,160 Speaker 2: I think part of that also speaks to a lot 645 00:31:28,160 --> 00:31:30,840 Speaker 2: of domestic frustration with the Baden franchise and how this 646 00:31:31,000 --> 00:31:33,000 Speaker 2: one was new and there was pent up demand, but 647 00:31:33,160 --> 00:31:35,720 Speaker 2: it went very well and schools are happy about that 648 00:31:35,760 --> 00:31:37,800 Speaker 2: because that meant that the royalty check that the schools 649 00:31:37,840 --> 00:31:41,680 Speaker 2: got was far greater, and then they thought they were 650 00:31:41,680 --> 00:31:43,720 Speaker 2: going to be getting Like the dirty little secret is 651 00:31:43,840 --> 00:31:47,200 Speaker 2: that historically schools didn't make very much money from video 652 00:31:47,240 --> 00:31:50,480 Speaker 2: game licensing. Last year they did, and some of the 653 00:31:50,520 --> 00:31:53,560 Speaker 2: biggest schools I believe made over seven figures. A lot 654 00:31:53,560 --> 00:31:55,959 Speaker 2: of schools got a six figure check when normally that 655 00:31:56,000 --> 00:31:59,360 Speaker 2: wasn't the projection just because it sold so well, and 656 00:32:00,640 --> 00:32:04,080 Speaker 2: eas is very excited about that. Where I think one 657 00:32:04,120 --> 00:32:06,800 Speaker 2: of the kind of lesser told stories that that I 658 00:32:06,800 --> 00:32:09,520 Speaker 2: think is really fascinating is also what this growth of 659 00:32:09,560 --> 00:32:11,960 Speaker 2: this game is. Success of this game meant for some 660 00:32:12,040 --> 00:32:13,840 Speaker 2: of these smaller schools. I think you and I might 661 00:32:13,880 --> 00:32:17,000 Speaker 2: have talked about this before we dine, yeah, beforehand, right, 662 00:32:17,280 --> 00:32:21,080 Speaker 2: but like Kanansas State was America's meme team for anybody 663 00:32:21,160 --> 00:32:24,040 Speaker 2: that ran a Dynasty program last year, right, this is 664 00:32:24,040 --> 00:32:26,920 Speaker 2: the expansion team. You got the Goofy mascot, you get 665 00:32:26,960 --> 00:32:30,440 Speaker 2: Reese Davis saying give who you're You're located outside of Atlanta, 666 00:32:30,520 --> 00:32:32,120 Speaker 2: so it's a little bit easier to recruit and build 667 00:32:32,120 --> 00:32:34,920 Speaker 2: a pipeline that way. Half of America started when they 668 00:32:34,960 --> 00:32:36,840 Speaker 2: got this game and played We have one play now 669 00:32:36,840 --> 00:32:38,240 Speaker 2: and figured out how to do it. They fired up 670 00:32:38,240 --> 00:32:41,080 Speaker 2: at Kansas State Dynasty and then people at Kanessas State 671 00:32:41,120 --> 00:32:44,440 Speaker 2: were like, yeah, our Google search skyrocketed. We had people 672 00:32:44,440 --> 00:32:46,479 Speaker 2: from all over the country now becoming aware of our 673 00:32:46,600 --> 00:32:49,240 Speaker 2: of our school which is a mostly commuter college, you 674 00:32:49,280 --> 00:32:50,480 Speaker 2: know around Atlanta. 675 00:32:50,600 --> 00:32:51,720 Speaker 4: That's huge for them. 676 00:32:52,120 --> 00:32:54,440 Speaker 2: And now more schools are looking like, how can we 677 00:32:54,520 --> 00:32:57,280 Speaker 2: use this game to not just better engage our alumni 678 00:32:57,840 --> 00:33:01,920 Speaker 2: and our students and our players themselves, but also expand 679 00:33:02,040 --> 00:33:04,680 Speaker 2: the reach of our program throughout throughout the country. And 680 00:33:04,680 --> 00:33:07,040 Speaker 2: I think you're going to see more explicit programming built 681 00:33:07,080 --> 00:33:11,880 Speaker 2: around that, right for this next year. It's it's I 682 00:33:11,920 --> 00:33:14,800 Speaker 2: will say, it's really hard to build a video game. 683 00:33:14,840 --> 00:33:18,520 Speaker 2: It's very expensive to build a video game. But the 684 00:33:18,640 --> 00:33:23,160 Speaker 2: commercial success of this project has inspired. 685 00:33:23,400 --> 00:33:25,400 Speaker 4: I want to use those words very carefully. 686 00:33:25,640 --> 00:33:28,520 Speaker 2: Has has inspired people, both you at the campus level 687 00:33:28,560 --> 00:33:30,720 Speaker 2: and in the video game industry at large to think 688 00:33:31,000 --> 00:33:34,959 Speaker 2: more creatively about how to use college sports assets in games, 689 00:33:35,120 --> 00:33:38,920 Speaker 2: whether that's football, potentially other things. 690 00:33:38,920 --> 00:33:39,400 Speaker 1: Interesting. 691 00:33:39,760 --> 00:33:41,960 Speaker 2: I can give a quick example on that because ye 692 00:33:43,360 --> 00:33:46,320 Speaker 2: are confused, right, and they'll be the show the New 693 00:33:46,440 --> 00:33:48,600 Speaker 2: the New baseball game for the first time now let 694 00:33:48,720 --> 00:33:51,840 Speaker 2: you play start your dynasty mode, your career mode as 695 00:33:51,880 --> 00:33:54,400 Speaker 2: a college baseball player. They don't have all the college 696 00:33:54,400 --> 00:33:57,000 Speaker 2: baseball teams, but they have I think it's ten Cal 697 00:33:57,000 --> 00:33:59,720 Speaker 2: State Fullerton's one. It's like LSU, Texas, a couple other 698 00:33:59,760 --> 00:34:02,720 Speaker 2: major powers. So those schools got a nominal licensing deal 699 00:34:02,760 --> 00:34:04,600 Speaker 2: and you could see some of that ip in the game. 700 00:34:04,840 --> 00:34:08,600 Speaker 2: Maybe that gets expanded. Is this something that could potentially 701 00:34:08,640 --> 00:34:11,160 Speaker 2: be a part of a future NBA two K game 702 00:34:11,760 --> 00:34:14,840 Speaker 2: on an expand level than it has been in the past. 703 00:34:15,239 --> 00:34:20,000 Speaker 2: Historically you could play limited college basketball games with the small. 704 00:34:19,840 --> 00:34:21,520 Speaker 4: Number of teams as an NBA career. 705 00:34:21,880 --> 00:34:24,279 Speaker 2: Yeah, that's something that could be expanded. I've heard. I've 706 00:34:24,320 --> 00:34:27,480 Speaker 2: heard developers and licensing companies talk about that. Could that 707 00:34:27,560 --> 00:34:31,759 Speaker 2: potentially mean a new college basketball game? Potentially? Yes, Like 708 00:34:31,800 --> 00:34:34,359 Speaker 2: I can say that's that is substantially more possible than 709 00:34:34,400 --> 00:34:38,160 Speaker 2: it was a year ago, now that we have heard 710 00:34:38,200 --> 00:34:41,000 Speaker 2: and fast sales data to show there's some interesting Could 711 00:34:41,040 --> 00:34:44,680 Speaker 2: it mean licensed mobile games that are way more casual, 712 00:34:45,960 --> 00:34:49,960 Speaker 2: that use video that use college players and college programs 713 00:34:50,040 --> 00:34:53,640 Speaker 2: ip in them. Yeah, I think I think that's also possible. 714 00:34:53,719 --> 00:34:58,279 Speaker 2: Like a greater sense of possibility is happening in the 715 00:34:58,400 --> 00:35:01,640 Speaker 2: video game industry. Now, once people saw how popular this 716 00:35:01,680 --> 00:35:03,160 Speaker 2: college football game, do you. 717 00:35:03,080 --> 00:35:06,200 Speaker 3: Think those possibilities include fixing their servers which go down 718 00:35:06,239 --> 00:35:10,440 Speaker 3: more than they should. I just wondering, just wondering if 719 00:35:10,440 --> 00:35:11,680 Speaker 3: anybody out there is listening. 720 00:35:12,360 --> 00:35:15,200 Speaker 2: Yeah, yeah, right, I know text some people at EA. 721 00:35:15,920 --> 00:35:16,120 Speaker 1: Right. 722 00:35:16,680 --> 00:35:20,320 Speaker 2: I don't know if any game that has this, that 723 00:35:20,760 --> 00:35:22,839 Speaker 2: has this number of people playing on it doesn't have 724 00:35:22,880 --> 00:35:25,480 Speaker 2: that problem, whether it's a sports game, whether it's a shooter. 725 00:35:26,280 --> 00:35:31,319 Speaker 2: I'm sure that improving the multiplayer experience is a big 726 00:35:31,360 --> 00:35:33,960 Speaker 2: part of what was focusing on, because I will say, 727 00:35:34,000 --> 00:35:37,120 Speaker 2: like the game last year in many ways was pretty 728 00:35:37,160 --> 00:35:41,239 Speaker 2: bare bones, I think feature wise for playing online with 729 00:35:41,320 --> 00:35:43,920 Speaker 2: other people, it was a pretty limited ultimate team mode 730 00:35:44,320 --> 00:35:48,279 Speaker 2: online Dynasty had some significant limitations to it. The Road 731 00:35:48,280 --> 00:35:50,800 Speaker 2: of the College Football Playoff was probably the most developed 732 00:35:50,840 --> 00:35:53,839 Speaker 2: online game, but that had some limitations, like certainly those 733 00:35:53,880 --> 00:35:57,000 Speaker 2: are areas that the company's looking at for next year. 734 00:35:57,360 --> 00:35:59,120 Speaker 3: Well, sorry to my friends from MEA who I know 735 00:35:59,200 --> 00:36:01,560 Speaker 3: also listened to this, but I just had asked the server. 736 00:36:01,440 --> 00:36:03,040 Speaker 1: Question because that's been frustrating for me. 737 00:36:03,080 --> 00:36:06,319 Speaker 3: But nonetheless, do you think that the next version of 738 00:36:06,320 --> 00:36:09,680 Speaker 3: this game is going to sell as well as the 739 00:36:09,719 --> 00:36:12,680 Speaker 3: first version, because the first version I think tapped into 740 00:36:13,600 --> 00:36:17,799 Speaker 3: almost like this pent up market demand that you know, 741 00:36:17,880 --> 00:36:20,440 Speaker 3: we had waited for a decade to try and get 742 00:36:20,480 --> 00:36:23,040 Speaker 3: a new game ever since the previous one went away. 743 00:36:23,080 --> 00:36:25,960 Speaker 3: There was obviously a lot of interest in this one 744 00:36:26,000 --> 00:36:28,640 Speaker 3: when it came about. Now it's kind of, you know, 745 00:36:28,719 --> 00:36:30,880 Speaker 3: the seal has been broken. Do we think that there 746 00:36:30,880 --> 00:36:32,080 Speaker 3: will be as much interest? 747 00:36:32,800 --> 00:36:35,120 Speaker 2: I don't, but that isn't necessarily a bad thing, you know. 748 00:36:35,320 --> 00:36:39,560 Speaker 2: I heard somebody from from Xbox say over the after 749 00:36:39,560 --> 00:36:43,080 Speaker 2: the summer that EA Sports Scotch Football twenty five sold 750 00:36:43,080 --> 00:36:46,439 Speaker 2: more consoles than any other game since like Grand Theft Auto, 751 00:36:46,680 --> 00:36:51,040 Speaker 2: meaning that more people bought a system just for this game. 752 00:36:51,320 --> 00:36:53,080 Speaker 2: We talked about this before. I think we both know 753 00:36:53,160 --> 00:36:55,240 Speaker 2: a lot of people in their mid to late thirties 754 00:36:55,280 --> 00:36:58,160 Speaker 2: early forties that just hadn't been playing video games since 755 00:36:58,200 --> 00:37:01,640 Speaker 2: college that bought a system for this. I don't think 756 00:37:01,640 --> 00:37:05,480 Speaker 2: you can reactivate that crowd every single year. There's still 757 00:37:05,520 --> 00:37:08,520 Speaker 2: new consumers out there, especially if and when this game 758 00:37:08,560 --> 00:37:12,520 Speaker 2: goes to computers, goes to PC for people that don't 759 00:37:12,520 --> 00:37:16,480 Speaker 2: have systems, or more importantly globally, because PlayStations and xboxes 760 00:37:16,480 --> 00:37:18,920 Speaker 2: are very expensive in parts of South America and Asia. 761 00:37:19,239 --> 00:37:21,600 Speaker 2: I think once this game eventually ends up on Steam, 762 00:37:21,640 --> 00:37:23,400 Speaker 2: whether it's next year or the year after the year 763 00:37:23,440 --> 00:37:26,239 Speaker 2: after that, you'll break in new people. But I would 764 00:37:26,280 --> 00:37:28,480 Speaker 2: not expect it to sell as great as this year. 765 00:37:28,480 --> 00:37:30,520 Speaker 2: But if they do eighty percent of the numbers for 766 00:37:30,600 --> 00:37:32,960 Speaker 2: next year's release, or I guess this summer's release and 767 00:37:33,000 --> 00:37:34,920 Speaker 2: they did last year, I think people will still be throwed. 768 00:37:35,400 --> 00:37:38,840 Speaker 3: This is a perfect point for me to remind everybody 769 00:37:38,960 --> 00:37:42,560 Speaker 3: that out at for Bowlers dot Com we have a 770 00:37:42,600 --> 00:37:46,239 Speaker 3: bunch of people running Xbox and PS five dynasties. 771 00:37:46,400 --> 00:37:48,759 Speaker 1: I'm in the PS five dynasty. I keep losing every year. 772 00:37:48,840 --> 00:37:50,680 Speaker 3: I won the championship our first year of doing it, 773 00:37:51,280 --> 00:37:53,879 Speaker 3: but now everyone else has gotten better and since then 774 00:37:53,920 --> 00:37:57,400 Speaker 3: I have not. So yeah, but if you're interested, for 775 00:37:57,480 --> 00:37:59,560 Speaker 3: Ballers dot com is where you can go for more 776 00:37:59,600 --> 00:38:04,160 Speaker 3: information on that. I wanted a round third here and 777 00:38:05,920 --> 00:38:10,359 Speaker 3: slide into home talking about your exploits with Nil and 778 00:38:10,480 --> 00:38:12,680 Speaker 3: specifically was sponsoring a bowl game. I don't know if 779 00:38:12,719 --> 00:38:14,520 Speaker 3: this is something we had a chance to fully unpack. 780 00:38:14,600 --> 00:38:17,400 Speaker 3: I think we talked about it either on a bonus 781 00:38:17,480 --> 00:38:20,359 Speaker 3: episode or maybe something down the stretch later in the year. 782 00:38:20,400 --> 00:38:24,400 Speaker 3: I'm kind of losing track here, but regardless, you sponsored 783 00:38:24,400 --> 00:38:26,720 Speaker 3: a bowl game, you got a little bit more involved 784 00:38:26,719 --> 00:38:31,440 Speaker 3: in the NAL front. I'm wondering from your perspective, was 785 00:38:31,480 --> 00:38:36,040 Speaker 3: that meaningful? What was that process like being an advertiser 786 00:38:36,200 --> 00:38:38,920 Speaker 3: in effect, hoping to use this to try and build 787 00:38:38,960 --> 00:38:43,120 Speaker 3: some brand recognition, some trust in what you're doing, and 788 00:38:43,200 --> 00:38:47,319 Speaker 3: to kind of be out there as somebody participating in 789 00:38:47,360 --> 00:38:49,719 Speaker 3: this marketplace. What was that experience like for you? 790 00:38:50,680 --> 00:38:53,600 Speaker 2: I honestly, being a part of the Extra Points Bowl 791 00:38:54,400 --> 00:38:57,920 Speaker 2: was one of the professional highlights of my career. And 792 00:38:57,960 --> 00:39:00,920 Speaker 2: I'll be honest, like, did we make we make money 793 00:39:01,000 --> 00:39:05,600 Speaker 2: from the Extra Points Bowl? Almost certainly not. It wasn't 794 00:39:05,640 --> 00:39:08,239 Speaker 2: exorbitly expensive for us to buy the licensing, But did 795 00:39:08,400 --> 00:39:13,759 Speaker 2: we generate more subscription sales than we paid? I don't 796 00:39:13,800 --> 00:39:16,480 Speaker 2: think that we did, But that also wasn't the point. 797 00:39:16,680 --> 00:39:18,200 Speaker 2: You know. One of the things that I have I've 798 00:39:18,280 --> 00:39:21,360 Speaker 2: learned from running Extra Points now for the last I 799 00:39:21,400 --> 00:39:24,000 Speaker 2: guess we're coming on year five, which is crazy, crazy, 800 00:39:24,120 --> 00:39:26,880 Speaker 2: but one of the places where I think we've been 801 00:39:26,920 --> 00:39:30,280 Speaker 2: the most successful about trying to explain how college sports 802 00:39:30,360 --> 00:39:34,080 Speaker 2: works is by being involved. Right. Part of the reason 803 00:39:34,200 --> 00:39:36,560 Speaker 2: I think I was able to do a better job 804 00:39:36,640 --> 00:39:39,600 Speaker 2: covering the development of the a sports college football last 805 00:39:39,640 --> 00:39:43,120 Speaker 2: year was because I've made a computer game, and I'm 806 00:39:43,160 --> 00:39:45,279 Speaker 2: not a great software developer, but I knew enough to ask. 807 00:39:45,320 --> 00:39:47,560 Speaker 2: I think maybe different kind of questions we're talking to 808 00:39:47,600 --> 00:39:51,080 Speaker 2: devs are people than maybe somebody who never coded before. 809 00:39:51,400 --> 00:39:55,200 Speaker 2: I definitely think I'm better at writing about NIL and 810 00:39:55,600 --> 00:39:59,560 Speaker 2: the limitations of influencer marketing having done some of those deals. 811 00:40:00,000 --> 00:40:02,600 Speaker 2: I can tell you think we'll get in trouble for 812 00:40:02,640 --> 00:40:04,960 Speaker 2: saying this. We've also been trying to get a shoe 813 00:40:04,960 --> 00:40:07,719 Speaker 2: deal the same way that a small college might get 814 00:40:07,719 --> 00:40:10,000 Speaker 2: a shoe deal. We've taken meetings with shoe companies and 815 00:40:10,080 --> 00:40:13,000 Speaker 2: part to better understand how that process works so we 816 00:40:13,040 --> 00:40:15,200 Speaker 2: can explain it. And we'll write about that more later 817 00:40:15,239 --> 00:40:17,239 Speaker 2: this summer. But that was part of why we did 818 00:40:17,280 --> 00:40:22,080 Speaker 2: the Bowl game, because I believe that event management and 819 00:40:22,400 --> 00:40:26,400 Speaker 2: selling sponsorship rights and selling IP and creating new events 820 00:40:26,640 --> 00:40:28,560 Speaker 2: is going to be a really important way for big 821 00:40:28,600 --> 00:40:32,040 Speaker 2: and small schools to earn the revenue needed to pay 822 00:40:32,200 --> 00:40:34,879 Speaker 2: players and to handle their budgets. And so if that's 823 00:40:34,920 --> 00:40:36,600 Speaker 2: going to be part of my beat. I should understand 824 00:40:36,600 --> 00:40:38,640 Speaker 2: how it works a little bit, and I can tell you, hey, 825 00:40:38,920 --> 00:40:41,440 Speaker 2: selling ads at a stadium for a game is hard. 826 00:40:41,680 --> 00:40:43,439 Speaker 2: It's not something you can do kind of part time 827 00:40:43,840 --> 00:40:46,160 Speaker 2: on the side. Like like, we did you know that 828 00:40:46,280 --> 00:40:49,000 Speaker 2: next year's Extra Points Bowl we're going to We've hired 829 00:40:49,040 --> 00:40:51,520 Speaker 2: a dedicated salesperson. We're going to be pounding the pavement 830 00:40:51,680 --> 00:40:53,120 Speaker 2: much earlier and much harder. 831 00:40:53,200 --> 00:40:54,520 Speaker 1: So there is going to be a part two to this. 832 00:40:55,120 --> 00:40:57,399 Speaker 2: Be a yes, there there will be a There will 833 00:40:57,440 --> 00:40:59,840 Speaker 2: be another Extra Points Bowl. I have a meeting with 834 00:40:59,880 --> 00:41:02,800 Speaker 2: the participating conferences. It should still be the President's Athletics 835 00:41:02,960 --> 00:41:06,200 Speaker 2: Epotic Conference and the Ohio Athletic Conference. It'll still be 836 00:41:06,360 --> 00:41:08,960 Speaker 2: at the Canon Hall of Fame Stadium in late November. 837 00:41:09,160 --> 00:41:10,320 Speaker 4: Two Division three teams. 838 00:41:10,400 --> 00:41:15,040 Speaker 2: Last year, Westminster beat Marietta for the Extra Points Bowl championship. 839 00:41:15,040 --> 00:41:17,600 Speaker 2: You got these patches here and the logo and the 840 00:41:17,840 --> 00:41:20,080 Speaker 2: trophy passed out there. But I'll tell you, like what 841 00:41:20,120 --> 00:41:24,080 Speaker 2: was most meaningful was being on the field near the 842 00:41:24,160 --> 00:41:27,760 Speaker 2: end of that game. I remember talking to a player's 843 00:41:27,840 --> 00:41:31,759 Speaker 2: dad at Marietta. You know, pretty good Division three team 844 00:41:31,760 --> 00:41:33,719 Speaker 2: miss the playoffs, and that was saying, hey, my son 845 00:41:34,360 --> 00:41:36,799 Speaker 2: broke his leg towards ACL in the beginning of the 846 00:41:36,840 --> 00:41:39,399 Speaker 2: season his senior year. I thought it wasn't an guest 847 00:41:39,600 --> 00:41:41,400 Speaker 2: get a chest to play again. I got injured somehow, 848 00:41:41,840 --> 00:41:43,479 Speaker 2: and because there was an extra game in the season, 849 00:41:43,520 --> 00:41:45,360 Speaker 2: he was able to come back in time enough to 850 00:41:45,520 --> 00:41:48,400 Speaker 2: play this game. He's like, which you've given us is 851 00:41:48,480 --> 00:41:51,480 Speaker 2: one more bus ride, one more team dinner, and one 852 00:41:51,520 --> 00:41:54,120 Speaker 2: more chance to compete with his best friends and end 853 00:41:54,239 --> 00:41:56,680 Speaker 2: his career on a different note than being injured. And 854 00:41:56,920 --> 00:41:59,560 Speaker 2: he was like, crying because you're so happy about that. 855 00:41:59,840 --> 00:42:01,000 Speaker 2: At the end of the game, you see a bunch 856 00:42:01,040 --> 00:42:02,839 Speaker 2: of these guys who had no idea who the hell 857 00:42:02,880 --> 00:42:07,600 Speaker 2: I was. Didn't know extra points from Sports Business Journal, 858 00:42:07,719 --> 00:42:10,200 Speaker 2: from Sports Illustrated or anything that probably heard of me 859 00:42:10,280 --> 00:42:13,480 Speaker 2: in the publication for the first time the day before, 860 00:42:13,960 --> 00:42:18,320 Speaker 2: screaming with joy about holding this trophy and winning because 861 00:42:18,760 --> 00:42:21,120 Speaker 2: not because of me or because of this company, but 862 00:42:21,239 --> 00:42:24,840 Speaker 2: because they wanted to compete one more time, which is 863 00:42:24,880 --> 00:42:26,719 Speaker 2: what Division three football is kind of about. When you 864 00:42:26,760 --> 00:42:28,440 Speaker 2: sit there and think, was this worth a few thousand 865 00:42:28,480 --> 00:42:31,440 Speaker 2: dollars we spent on it? Hell? Yeah it was, and 866 00:42:31,719 --> 00:42:35,319 Speaker 2: I wanted that recharge and so and now I think 867 00:42:35,360 --> 00:42:37,759 Speaker 2: it's exciting to think about this for next year. Would 868 00:42:37,800 --> 00:42:39,719 Speaker 2: be like this to help us sell more and more 869 00:42:39,760 --> 00:42:45,399 Speaker 2: sponsorships or subscriptions or maybe our software product to more schools. Yeah, 870 00:42:45,520 --> 00:42:48,280 Speaker 2: that'd be great. I'm a business, I'm out of charity. 871 00:42:48,640 --> 00:42:50,680 Speaker 2: I'd love to get more earned media from this, and 872 00:42:50,800 --> 00:42:53,200 Speaker 2: that helps extra points, But I also want to help 873 00:42:53,239 --> 00:42:55,640 Speaker 2: make a good event. You and I both know that 874 00:42:55,719 --> 00:42:58,200 Speaker 2: people that compete in college football at small colleges they 875 00:42:58,239 --> 00:43:00,719 Speaker 2: lift just as many weights, they try just as hard, 876 00:43:01,040 --> 00:43:03,759 Speaker 2: they grind film just like guys at Penn State, Notre Dame, 877 00:43:03,840 --> 00:43:06,240 Speaker 2: Oregon do. And you want to be able to spoil 878 00:43:06,280 --> 00:43:08,719 Speaker 2: them a little bit. And and and because when you're 879 00:43:08,719 --> 00:43:11,000 Speaker 2: playing at Oberlin or Kenyon or some small college in 880 00:43:11,080 --> 00:43:14,400 Speaker 2: front of girlfriends and parents and NeiMa and Grandpap and 881 00:43:15,120 --> 00:43:17,360 Speaker 2: forty other people, it's nice to go to play at 882 00:43:17,400 --> 00:43:19,719 Speaker 2: big old stadium and get a bull swag bag and 883 00:43:20,120 --> 00:43:22,279 Speaker 2: get on TV for a little bit and have that 884 00:43:22,360 --> 00:43:24,200 Speaker 2: special moment. Don't remember that for a long time. They 885 00:43:24,280 --> 00:43:26,400 Speaker 2: got rings for it and everything. And that's what we 886 00:43:26,480 --> 00:43:27,920 Speaker 2: want to We want to we want to keep doing 887 00:43:27,960 --> 00:43:29,160 Speaker 2: and that's worth the money for us. 888 00:43:30,760 --> 00:43:33,640 Speaker 1: What are the wrinkles this year? Have you considered? Uh, 889 00:43:34,840 --> 00:43:35,160 Speaker 1: I don't know. 890 00:43:35,360 --> 00:43:38,440 Speaker 3: I mean, first off, we need to get you some 891 00:43:38,719 --> 00:43:41,240 Speaker 3: sort of custom extra points Bowl jacket. 892 00:43:42,120 --> 00:43:44,480 Speaker 1: You know I have one, right, I know you have one. 893 00:43:45,280 --> 00:43:47,880 Speaker 3: I was looking for it actually, full disclosure while we 894 00:43:47,960 --> 00:43:50,400 Speaker 3: were having this conversation. The reason I bring up the 895 00:43:50,480 --> 00:43:53,000 Speaker 3: jacket is, obviously, you know, that's kind of a thing 896 00:43:53,040 --> 00:43:55,479 Speaker 3: in college football, in sports as a as a whole. 897 00:43:56,640 --> 00:44:02,839 Speaker 3: I sat next to a contingent of Fiesta Bowl executives 898 00:44:03,040 --> 00:44:09,520 Speaker 3: at one of our previous stops and was like transfixed 899 00:44:09,560 --> 00:44:12,120 Speaker 3: by these jackets that they were all wearing. So I 900 00:44:12,200 --> 00:44:14,680 Speaker 3: guess my point is, you either need to find a 901 00:44:14,719 --> 00:44:17,960 Speaker 3: way to get more people that stunning blue jacket. Dan's 902 00:44:17,960 --> 00:44:20,080 Speaker 3: blue jacket we referred to as the blue Whale. We 903 00:44:20,160 --> 00:44:22,160 Speaker 3: can give you that name as well if you want that. 904 00:44:23,000 --> 00:44:25,439 Speaker 3: But we need more blue jackets, and I think more 905 00:44:25,520 --> 00:44:28,759 Speaker 3: patches this year. I don't know how widespread they were. 906 00:44:29,360 --> 00:44:32,640 Speaker 2: So I think there's only like three or four of 907 00:44:32,680 --> 00:44:35,000 Speaker 2: these jackets. And I would I would have spilled some 908 00:44:35,160 --> 00:44:38,440 Speaker 2: industry some industry secret secrets here, because we spent a 909 00:44:38,480 --> 00:44:40,319 Speaker 2: lot of time trying to figure out how to get 910 00:44:40,320 --> 00:44:40,759 Speaker 2: these things. 911 00:44:41,520 --> 00:44:41,560 Speaker 3: This. 912 00:44:42,120 --> 00:44:44,600 Speaker 2: I ordered this, I think from a costume shop because 913 00:44:44,600 --> 00:44:46,800 Speaker 2: blazer was like sixty bucks. It is it is. 914 00:44:47,040 --> 00:44:47,880 Speaker 4: Let me tell you something. 915 00:44:48,200 --> 00:44:51,279 Speaker 2: This is machine wash, baby, this is this is the finest. 916 00:44:50,960 --> 00:44:52,960 Speaker 1: Babage like a Halloween spirit store. 917 00:44:53,760 --> 00:44:57,080 Speaker 2: It was. It was online one, but not unlike that, 918 00:44:57,239 --> 00:45:00,600 Speaker 2: because I went to several actual suit places and we 919 00:45:00,840 --> 00:45:03,840 Speaker 2: couldn't get one ugly enough. Or I mean, I go 920 00:45:04,000 --> 00:45:06,439 Speaker 2: in there like I want something that Ron Burgundy would 921 00:45:06,440 --> 00:45:09,239 Speaker 2: have worn. Here's our company, you know, color scheme, what 922 00:45:09,600 --> 00:45:11,920 Speaker 2: do you have? And they're like, I'm sorry, We're too 923 00:45:12,000 --> 00:45:14,279 Speaker 2: Caucasian for this particular kind of suit. You might have 924 00:45:14,400 --> 00:45:16,120 Speaker 2: to put it to go somewhere else. So I speak 925 00:45:16,120 --> 00:45:18,719 Speaker 2: out of this costume store. And then our friends at 926 00:45:18,760 --> 00:45:21,080 Speaker 2: home Field Apparel helped design the logo. We made that 927 00:45:21,200 --> 00:45:23,800 Speaker 2: into patches, and then once I bought the coat, I 928 00:45:23,840 --> 00:45:27,400 Speaker 2: got this even tailored a little bit for me. And 929 00:45:27,520 --> 00:45:30,200 Speaker 2: then and then sewing on and we got a lot 930 00:45:30,320 --> 00:45:32,560 Speaker 2: of people have asked where can I buy one of these? 931 00:45:33,400 --> 00:45:35,160 Speaker 2: So I'll mention this on the show here because I 932 00:45:35,200 --> 00:45:38,360 Speaker 2: would love to sell them, but I need to figure 933 00:45:38,400 --> 00:45:43,839 Speaker 2: out a way to do that economically and affordably, because 934 00:45:43,840 --> 00:45:45,400 Speaker 2: people say like, I want this check, and I'm like, 935 00:45:45,760 --> 00:45:47,840 Speaker 2: do you wanted one hundred and fifty dollars worth? Because 936 00:45:47,840 --> 00:45:49,800 Speaker 2: I think that's almost what it will be for cost 937 00:45:49,960 --> 00:45:53,440 Speaker 2: and sewing and then and manually shipping. If there are 938 00:45:53,440 --> 00:45:56,160 Speaker 2: people out there in the director consumer world that are like, 939 00:45:56,480 --> 00:45:58,560 Speaker 2: I have some ideas, or I mean I have a 940 00:45:58,719 --> 00:46:03,080 Speaker 2: huge We give these patches away for paid extra points subscribers, 941 00:46:03,080 --> 00:46:04,879 Speaker 2: if you want to make your own, I would love 942 00:46:04,960 --> 00:46:08,160 Speaker 2: to find a way to make these more accessible to people. 943 00:46:08,600 --> 00:46:11,520 Speaker 3: So here's the deal. Here's the deal. We have a 944 00:46:11,680 --> 00:46:14,600 Speaker 3: very large audience for this show. If anybody out there 945 00:46:14,800 --> 00:46:18,120 Speaker 3: can help Matt in his pursuit of either making more 946 00:46:18,239 --> 00:46:22,920 Speaker 3: jackets for people to buy or just to give away, 947 00:46:23,120 --> 00:46:25,680 Speaker 3: because I think that's the secret sauce. If you're going 948 00:46:25,719 --> 00:46:27,800 Speaker 3: to have a jacket, and if it's going to be 949 00:46:27,840 --> 00:46:30,440 Speaker 3: a specialized bowl game, I think we need to give 950 00:46:30,480 --> 00:46:33,319 Speaker 3: more jackets out to the people associated with the bowl game. 951 00:46:33,760 --> 00:46:35,840 Speaker 3: You are of like the mascot for the game. You 952 00:46:35,920 --> 00:46:39,319 Speaker 3: are the brains behind this operation. You certainly need one. 953 00:46:39,400 --> 00:46:41,920 Speaker 3: But we need to start branching out and giving more 954 00:46:41,960 --> 00:46:44,600 Speaker 3: people the blue jackets so that the blue jacket becomes 955 00:46:44,680 --> 00:46:46,480 Speaker 3: a thing and eventually it can become the trophy. 956 00:46:48,200 --> 00:46:50,920 Speaker 2: I would love that. I'm going to wear this TANACTA 957 00:46:51,080 --> 00:46:55,200 Speaker 2: this year, which is the gigantic like Athletic Director Industry conference, 958 00:46:55,680 --> 00:46:58,799 Speaker 2: and you know, you see p four athletic directors at 959 00:46:58,800 --> 00:47:01,360 Speaker 2: this thing. Everybody's got the very fancy checkerboard, you know, 960 00:47:01,480 --> 00:47:04,800 Speaker 2: loud jacket and their school colors and then like whatever 961 00:47:04,960 --> 00:47:08,200 Speaker 2: air Jordan's or do they have for their particular shoe deal, 962 00:47:08,719 --> 00:47:11,319 Speaker 2: that will be me and I'll wear this on whatever 963 00:47:11,400 --> 00:47:14,600 Speaker 2: panel I can get on here. I yeah, if you're listening, 964 00:47:15,000 --> 00:47:16,840 Speaker 2: this is not about making money for us. This is 965 00:47:16,880 --> 00:47:19,399 Speaker 2: about putting something in the hands of what the people want, 966 00:47:19,520 --> 00:47:23,520 Speaker 2: which is a ridiculous blueberry colored uh you know jacket 967 00:47:23,600 --> 00:47:25,640 Speaker 2: here for this Bowl game. I'd love to help make 968 00:47:25,719 --> 00:47:26,080 Speaker 2: that happen. 969 00:47:26,320 --> 00:47:27,880 Speaker 1: The other thing that you need, the other thing that 970 00:47:27,920 --> 00:47:29,040 Speaker 1: you need not to cut you off. 971 00:47:29,480 --> 00:47:31,120 Speaker 3: If you're going to go to any kind of convention, 972 00:47:31,719 --> 00:47:35,520 Speaker 3: and if you're gonna wear your very dapper outfit, you 973 00:47:35,719 --> 00:47:42,800 Speaker 3: need a briefcase with a handcuff and inside inside inside 974 00:47:42,840 --> 00:47:44,399 Speaker 3: you need those patches that you can give out. 975 00:47:45,640 --> 00:47:48,200 Speaker 2: That is a great idea. That is a great idea. 976 00:47:48,880 --> 00:47:51,840 Speaker 2: I think so this the next convention is in Orlando. 977 00:47:52,520 --> 00:47:55,719 Speaker 2: It's this summer. I think I will do that and 978 00:47:56,320 --> 00:47:59,160 Speaker 2: then I'm looking forward to explaining that to like joecastically 979 00:47:59,200 --> 00:48:00,560 Speaker 2: Own at Oklahoma Perfect. 980 00:48:00,760 --> 00:48:01,320 Speaker 1: He would love it. 981 00:48:01,400 --> 00:48:05,399 Speaker 2: I'm sure this is the actual football right in terms 982 00:48:05,400 --> 00:48:07,160 Speaker 2: of other tweaks, but what I can tell you it's 983 00:48:07,160 --> 00:48:09,000 Speaker 2: a couple of priorities for us for the game. Right. 984 00:48:09,160 --> 00:48:12,480 Speaker 2: We were supposed to have a military flyover actually for 985 00:48:12,680 --> 00:48:15,399 Speaker 2: the Extra Points Bowl, and how cool. There was bad 986 00:48:15,480 --> 00:48:17,440 Speaker 2: weather and so we didn't end up doing it. That 987 00:48:17,640 --> 00:48:20,719 Speaker 2: is a goal for this year. The trophy we made 988 00:48:20,840 --> 00:48:22,960 Speaker 2: I like, but it was smaller than I thought it 989 00:48:23,080 --> 00:48:24,640 Speaker 2: was going to be. And now that I think we 990 00:48:24,719 --> 00:48:26,239 Speaker 2: have some more time, we kind of had to do 991 00:48:26,280 --> 00:48:28,400 Speaker 2: a rush delivery. I think we'd like to get something bigger. 992 00:48:29,640 --> 00:48:31,600 Speaker 2: I think the last one was like this big and 993 00:48:31,719 --> 00:48:33,360 Speaker 2: when you give that to an offensive line that it 994 00:48:33,440 --> 00:48:35,359 Speaker 2: looks like a microphone, Like, Okay, this is a big 995 00:48:35,480 --> 00:48:37,960 Speaker 2: enough game. We want to expand there. But I think 996 00:48:38,000 --> 00:48:39,680 Speaker 2: that the thing that's most important to us is how 997 00:48:39,760 --> 00:48:43,320 Speaker 2: can we direct more money and more stuff to the 998 00:48:43,440 --> 00:48:46,839 Speaker 2: athletes participating. Everybody who was in the game last year 999 00:48:46,960 --> 00:48:50,680 Speaker 2: got discount home field stuff. They got like Defector subscriptions, 1000 00:48:50,760 --> 00:48:53,200 Speaker 2: They got subscriptions to Extra Points, They had a lovely dinner, 1001 00:48:53,239 --> 00:48:56,080 Speaker 2: They got a personal tour of the NFL Hall of Fame, 1002 00:48:56,400 --> 00:48:59,080 Speaker 2: which I think is great. If we're able to bring 1003 00:48:59,160 --> 00:49:01,320 Speaker 2: in other sponsors, like what we were our goal and 1004 00:49:01,400 --> 00:49:02,920 Speaker 2: we weren't able to do it last year, maybe we'll 1005 00:49:02,920 --> 00:49:04,879 Speaker 2: do it this year. Is I wanted to give people 1006 00:49:05,080 --> 00:49:08,520 Speaker 2: ya sports gift cards, given like how much a part 1007 00:49:08,680 --> 00:49:11,640 Speaker 2: of our coverage that had been. We love to get 1008 00:49:11,719 --> 00:49:14,520 Speaker 2: them more food, you know. I thought we might be 1009 00:49:14,560 --> 00:49:16,880 Speaker 2: able to get Wendy's or some Ohio based like company 1010 00:49:17,000 --> 00:49:18,840 Speaker 2: to help cater this. That didn't happen, but we have 1011 00:49:19,000 --> 00:49:21,319 Speaker 2: we have next year for that. I think we want 1012 00:49:21,360 --> 00:49:23,439 Speaker 2: to look at everything we can do to put more 1013 00:49:23,600 --> 00:49:26,480 Speaker 2: money or stuff for experiences into the football players. And 1014 00:49:26,680 --> 00:49:29,080 Speaker 2: then after that, we looked at the fans and and 1015 00:49:29,280 --> 00:49:32,640 Speaker 2: and how else can we expand this? And I'll also 1016 00:49:32,719 --> 00:49:34,480 Speaker 2: tell you, like, I don't know if we're we do 1017 00:49:34,520 --> 00:49:37,120 Speaker 2: the Extra Points Bowl for ten years or not, or 1018 00:49:37,200 --> 00:49:39,320 Speaker 2: if we look at maybe doing something more local to 1019 00:49:39,440 --> 00:49:44,000 Speaker 2: Chicago where I live in and based after that. But 1020 00:49:44,400 --> 00:49:46,960 Speaker 2: we have had some conversations about getting involved with. 1021 00:49:47,040 --> 00:49:48,040 Speaker 4: Other athletic events. 1022 00:49:48,080 --> 00:49:50,719 Speaker 2: Whether that's an extra points early season multi team event 1023 00:49:50,760 --> 00:49:54,240 Speaker 2: in college basketball. I'm particularly interested in maybe getting involved 1024 00:49:54,280 --> 00:49:58,840 Speaker 2: in sponsoring something in college hockey, or potentially sponsoring an award. 1025 00:49:59,239 --> 00:50:02,200 Speaker 2: You know, I would listen. I know I'm never going 1026 00:50:02,239 --> 00:50:05,480 Speaker 2: to get the Pisman Trophy back because I think I've 1027 00:50:05,520 --> 00:50:08,520 Speaker 2: tweeted some anti vox media things too many times. Sure, 1028 00:50:08,920 --> 00:50:10,879 Speaker 2: somebody else where to buy it, you know, we we'd 1029 00:50:10,920 --> 00:50:13,399 Speaker 2: be happy to sponsor our COMMERCII support it, but maybe 1030 00:50:13,480 --> 00:50:16,080 Speaker 2: something in that end we have we have a lot 1031 00:50:16,120 --> 00:50:20,080 Speaker 2: of big ideas of how we could be involved in 1032 00:50:20,120 --> 00:50:21,120 Speaker 2: help athletes this year. 1033 00:50:21,640 --> 00:50:23,839 Speaker 1: Well, this is really cool, it's really cool. I'm glad 1034 00:50:23,880 --> 00:50:25,120 Speaker 1: that you did it. I'm glad that you have these 1035 00:50:25,160 --> 00:50:26,239 Speaker 1: experiences you can share. 1036 00:50:27,200 --> 00:50:29,359 Speaker 3: Why don't I close out with this just to bring 1037 00:50:29,480 --> 00:50:31,879 Speaker 3: this thing full circle, especially since we started talking about 1038 00:50:31,920 --> 00:50:34,280 Speaker 3: the House settlement and how that might impact college football. 1039 00:50:34,640 --> 00:50:37,719 Speaker 3: What is the next asteroid headed towards the sport that 1040 00:50:37,880 --> 00:50:41,480 Speaker 3: you maybe don't feel as imminent. Maybe it is I 1041 00:50:41,520 --> 00:50:44,160 Speaker 3: don't know, I hope not, but something that you are 1042 00:50:44,320 --> 00:50:45,839 Speaker 3: tracking on your Matt Brown radar. 1043 00:50:47,320 --> 00:50:50,680 Speaker 2: Well, there's two and they're both centered around the White House. 1044 00:50:51,320 --> 00:50:54,840 Speaker 2: The astroid number one is the employment question. At the 1045 00:50:55,040 --> 00:50:58,520 Speaker 2: conventional wisdom I think among my peers and many political 1046 00:50:58,560 --> 00:51:01,800 Speaker 2: analysts was Congress is not going to do anything to 1047 00:51:01,880 --> 00:51:05,480 Speaker 2: help the nc double A, And that was it was 1048 00:51:05,520 --> 00:51:07,160 Speaker 2: smart to think that, I think because we used to 1049 00:51:07,200 --> 00:51:09,319 Speaker 2: having to buy to Congress and getting bills passed through 1050 00:51:09,320 --> 00:51:14,040 Speaker 2: Republicans and Democrats is almost impossible anyway, and helping fix 1051 00:51:14,080 --> 00:51:17,320 Speaker 2: the NCAA's labor problems, it's not an issue that animates 1052 00:51:17,320 --> 00:51:18,840 Speaker 2: a lot of lawmakers. So there's not a ton of 1053 00:51:18,920 --> 00:51:22,080 Speaker 2: really big time college sports fans in Capitol Hill, and 1054 00:51:22,960 --> 00:51:25,440 Speaker 2: there aren't really single issue voters out there thinking like 1055 00:51:25,520 --> 00:51:28,040 Speaker 2: the old thing I really care about is the NCUBLEA 1056 00:51:28,120 --> 00:51:31,799 Speaker 2: anti trust exemption, Like that, that's not how politics works, right, 1057 00:51:32,239 --> 00:51:37,680 Speaker 2: But now Republicans control everything. And the guy that is 1058 00:51:37,840 --> 00:51:41,840 Speaker 2: going to be most plugged in in leading the charge 1059 00:51:41,880 --> 00:51:45,680 Speaker 2: on this issue and who is very very intellectually engaged 1060 00:51:45,719 --> 00:51:49,200 Speaker 2: in it and really cares is Ted Cruz, Senator from Texas. 1061 00:51:50,080 --> 00:51:54,279 Speaker 2: He's going to release a bill in early April that's 1062 00:51:54,320 --> 00:51:58,520 Speaker 2: going to provide a limited anti trust exemption for and 1063 00:51:58,600 --> 00:52:02,759 Speaker 2: define athletes as not ployees. And his staff and I've 1064 00:52:02,800 --> 00:52:05,160 Speaker 2: talked to you and some Democratic staffers are confident that 1065 00:52:05,280 --> 00:52:07,520 Speaker 2: there will be crossover support for this in the Senate, 1066 00:52:07,800 --> 00:52:10,520 Speaker 2: whether this dies in the House, whether it dies because 1067 00:52:10,560 --> 00:52:14,120 Speaker 2: some other crazy political thing happens. Who knows sure that 1068 00:52:14,400 --> 00:52:16,160 Speaker 2: that that you know that that that's one issue and 1069 00:52:16,200 --> 00:52:17,960 Speaker 2: the other thing. And I say this not I don't 1070 00:52:17,960 --> 00:52:20,040 Speaker 2: want to be partisan or but I want to tell 1071 00:52:20,080 --> 00:52:23,800 Speaker 2: the truth is higher education in this country is not 1072 00:52:24,000 --> 00:52:28,520 Speaker 2: in an especially healthy place, and it wasn't before uh, 1073 00:52:28,760 --> 00:52:32,560 Speaker 2: this new administration. We've talked before about an enrollment cliff 1074 00:52:32,640 --> 00:52:36,120 Speaker 2: or demographic change that's making it much harder for smaller schools, 1075 00:52:36,239 --> 00:52:38,560 Speaker 2: especially in the Midwest and Northeast, you don't have enough 1076 00:52:38,600 --> 00:52:41,840 Speaker 2: students and so are losing money. But when you have 1077 00:52:41,920 --> 00:52:44,480 Speaker 2: a world where enormous amounts of federal funding are cut 1078 00:52:45,280 --> 00:52:48,680 Speaker 2: through medical grant research and scientific grant research, and what 1079 00:52:48,800 --> 00:52:51,200 Speaker 2: I can tell you, and I've heard this athletic directors, 1080 00:52:51,239 --> 00:52:55,280 Speaker 2: not just university presence, is there's concern about funding for FASA, 1081 00:52:55,640 --> 00:52:59,279 Speaker 2: funding for future GI bills, funding for for for other 1082 00:52:59,400 --> 00:53:02,640 Speaker 2: you know, for grants, and if those things are disrupted, 1083 00:53:03,880 --> 00:53:08,000 Speaker 2: we're looking at dozens of schools closing. And then the 1084 00:53:08,120 --> 00:53:10,799 Speaker 2: issue isn't so much about how is like Ohio State 1085 00:53:10,920 --> 00:53:13,680 Speaker 2: going to fill out their football roster. Then it becomes 1086 00:53:13,920 --> 00:53:16,600 Speaker 2: how does Akron stay open? Let alone, how does Achron 1087 00:53:16,800 --> 00:53:20,200 Speaker 2: have a football team? And those are asteroids stick to 1088 00:53:20,280 --> 00:53:22,880 Speaker 2: consider here. There are issues that can shape college sports 1089 00:53:23,920 --> 00:53:25,840 Speaker 2: that have way more to do with college than the 1090 00:53:25,920 --> 00:53:31,279 Speaker 2: sports that are potentially at play here over the next 1091 00:53:31,360 --> 00:53:31,919 Speaker 2: couple of years. 1092 00:53:33,480 --> 00:53:36,799 Speaker 3: All right, a lot going on on that happy note, 1093 00:53:36,840 --> 00:53:39,960 Speaker 3: on that happy note, Yeah, a lot going on. Tell 1094 00:53:40,000 --> 00:53:42,160 Speaker 3: the fine folks where they can find you and your work, Matt, 1095 00:53:42,280 --> 00:53:45,080 Speaker 3: You do a great job, I know very quickly. 1096 00:53:45,120 --> 00:53:46,480 Speaker 2: I think it's say, even though I'm ending on that, 1097 00:53:47,640 --> 00:53:52,160 Speaker 2: I have some optimism about this industry. I think this 1098 00:53:52,320 --> 00:53:54,320 Speaker 2: settlement could be a positive thing for a lot of 1099 00:53:54,400 --> 00:53:57,000 Speaker 2: athletes in many ways. This is probably the best time 1100 00:53:57,040 --> 00:53:59,880 Speaker 2: to ever be a Division one college athlete, particularly a 1101 00:54:00,120 --> 00:54:02,279 Speaker 2: high level football or basketball player, in terms of what 1102 00:54:02,360 --> 00:54:06,560 Speaker 2: you can get for money and other benefits. I think 1103 00:54:06,880 --> 00:54:08,960 Speaker 2: there are some changes happening at college sports that are 1104 00:54:09,000 --> 00:54:11,560 Speaker 2: gonna be very painful in the short term, but may 1105 00:54:11,760 --> 00:54:15,240 Speaker 2: really be better for consumers in the industry at large afterwards. 1106 00:54:15,280 --> 00:54:17,120 Speaker 2: So I know it's been there might have been a 1107 00:54:17,160 --> 00:54:19,640 Speaker 2: tough hour here, honest to God, not everything's on the 1108 00:54:19,719 --> 00:54:22,440 Speaker 2: catastrophe Vie, and you can read about these things, but 1109 00:54:22,600 --> 00:54:27,000 Speaker 2: what's going on big school, small school catastrophe? Fun stuff 1110 00:54:27,120 --> 00:54:28,759 Speaker 2: like D three Bowl games. You can find that at 1111 00:54:28,800 --> 00:54:32,439 Speaker 2: Extra Points Extra Points mb dot com. Two of those 1112 00:54:32,480 --> 00:54:35,520 Speaker 2: are free. Two of those are behind a paywall, which 1113 00:54:35,680 --> 00:54:37,960 Speaker 2: then funds things like this ridiculous jecket. 1114 00:54:38,800 --> 00:54:41,040 Speaker 3: I am a paying subscriber. I would encourage everybody to 1115 00:54:41,120 --> 00:54:44,560 Speaker 3: go out there and check out Matt's fine work. You've 1116 00:54:44,560 --> 00:54:46,839 Speaker 3: been killing it, man, I give you props. You've been 1117 00:54:47,360 --> 00:54:50,520 Speaker 3: doing all sorts of creative stuff. I know it's very 1118 00:54:50,600 --> 00:54:52,279 Speaker 3: much been a labor of love. I'm glad to see 1119 00:54:52,320 --> 00:54:55,000 Speaker 3: that you've grown and expanded and have been able to 1120 00:54:55,040 --> 00:54:57,200 Speaker 3: make this full time thing because you're doing really important work. 1121 00:54:57,280 --> 00:54:59,680 Speaker 3: So thank you again for the work that you do. 1122 00:55:00,000 --> 00:55:02,160 Speaker 3: Thank you again for your time that you're always willing 1123 00:55:02,200 --> 00:55:04,000 Speaker 3: to share with us through one of our best friends here. 1124 00:55:04,040 --> 00:55:05,880 Speaker 3: So we love having you on just to have a 1125 00:55:05,960 --> 00:55:09,839 Speaker 3: conversation anytime we can, and promise to do it again soon. 1126 00:55:09,880 --> 00:55:13,320 Speaker 2: All right, it's it's it's my pleasure everyone. I promise 1127 00:55:13,320 --> 00:55:15,400 Speaker 2: I'm fun in real life. I promise I'm not just 1128 00:55:15,480 --> 00:55:17,600 Speaker 2: here to be to be to be Debbie Downer and 1129 00:55:17,680 --> 00:55:19,719 Speaker 2: everything I'm always happy to be on. 1130 00:55:19,880 --> 00:55:20,920 Speaker 4: Thanks for having me, man. 1131 00:55:21,080 --> 00:55:23,319 Speaker 1: Why don't we leave it there one and all again. 1132 00:55:23,400 --> 00:55:24,080 Speaker 1: I'm tied Dan. 1133 00:55:24,200 --> 00:55:28,320 Speaker 3: We'll be back on our next episode, back from parts unknown, 1134 00:55:28,360 --> 00:55:31,200 Speaker 3: out there in California, visiting family, enjoying the warmer weather. 1135 00:55:32,080 --> 00:55:35,120 Speaker 1: Hope you stay with us, Hit follow, hit, subscribe again. 1136 00:55:35,239 --> 00:55:37,920 Speaker 3: Going out and check out verballers dot com if you're 1137 00:55:37,960 --> 00:55:40,920 Speaker 3: interested in the ad free episodes, a bonus content discord 1138 00:55:41,600 --> 00:55:43,560 Speaker 3: playing in the Dynasty if that's your thing. I don't know, 1139 00:55:43,800 --> 00:55:46,320 Speaker 3: but v E R B A L L e r 1140 00:55:46,520 --> 00:55:50,120 Speaker 3: s dot com for myself, tie, for our guest of honor, Matt, 1141 00:55:50,480 --> 00:55:51,040 Speaker 3: and for Dan. 1142 00:55:51,040 --> 00:55:53,920 Speaker 1: Rubinstein, who is very much here in spirit. We'll talk 1143 00:55:53,920 --> 00:55:54,399 Speaker 1: to y'all soon. 1144 00:55:54,480 --> 00:55:54,880 Speaker 4: Stays on