WEBVTT - PLL Holds Quarantined Championship Tournament

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly on Bloomberg Radio. We are all desperate for some sports.

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<v Speaker 1>We just want to watch some sports. Carol, I know,

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<v Speaker 1>darn it, darn it. All right, Well, we have someone

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<v Speaker 1>who's got the answer, Paul Rabel. He's the co founder,

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<v Speaker 1>of course, she's strategy officer of the Premier Lacrosse League.

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<v Speaker 1>Johnnius on the phone from l A A big day

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<v Speaker 1>for you, pr because you're getting back to playing, uh

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<v Speaker 1>in not too long. In a different way, tell us

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<v Speaker 1>what you announce. Great to talk to you, by the way, Yeah,

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<v Speaker 1>it's great to talk to both of you, and thanks

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<v Speaker 1>for having me again. We uh, we're excited. It's an

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<v Speaker 1>interesting thing because we're all sitting here on May six,

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<v Speaker 1>and it's challenging and they're still very difficult times that

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<v Speaker 1>and a long road ahead of us. But as we

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<v Speaker 1>look at our businesses collectively, whether you're in the media business,

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<v Speaker 1>auto retail in our case, sports, you try to figure

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<v Speaker 1>out a way to get your skilled workforce back in

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<v Speaker 1>a very medically safe way. And when it comes to sports,

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<v Speaker 1>in the sports industry, there is such a macro impact

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<v Speaker 1>for networks. For media companies, for advertising and for brands,

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<v Speaker 1>and just like a number of sectors that benefit from

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<v Speaker 1>the game getting back on and in our case, being

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<v Speaker 1>able to provide an opportunity for our players to play.

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<v Speaker 1>UM we went down started going down this path as

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<v Speaker 1>soon as eight weeks ago when the World Health Org

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<v Speaker 1>had identified and officially declared this a global pandemic with

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<v Speaker 1>COVID nineteen. And the more we uncovered with our colleagues

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<v Speaker 1>across commissioners and other sports leagues and ownership groups, and

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<v Speaker 1>then getting access to CDC, w h O as well

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<v Speaker 1>as the White House Sports Committee Task Force, it became

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<v Speaker 1>a foregone conclusion that fans wouldn't be at games for

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<v Speaker 1>the foreseeable future. And then it came about how can

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<v Speaker 1>if we do play, play in a safe environment where

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<v Speaker 1>players aren't at risk. And for us, we started going

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<v Speaker 1>down the path of building a fully quarantined scenario. And

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<v Speaker 1>we're able to do that partly because of the nascent

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<v Speaker 1>stage that we're in and that we only have seven

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<v Speaker 1>teams we started last year was six. We expanded in

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<v Speaker 1>our first off season and UH and the reason that

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<v Speaker 1>matters is if you look at a fully quarantine model,

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<v Speaker 1>there are only a handful of locations out there that

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<v Speaker 1>can take on every player in the league across all

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<v Speaker 1>the teams, key personnel, medical as well as ops, production

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<v Speaker 1>and so on. And in our case, like really stringent

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<v Speaker 1>medical protocol. Everyone arrives to a location, they check in

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<v Speaker 1>and go through the right testing, it's approved, and then

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<v Speaker 1>we're playing and no one's leaving until it's done, and

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<v Speaker 1>no one's coming in until it's done. And uh, and

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<v Speaker 1>that's what we vetted out. We ended up partnering with

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<v Speaker 1>NBC and and finding the time that you know, provide

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<v Speaker 1>itself as as attractive to us, and that was the

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<v Speaker 1>Olympic window that was previously scheduled that postponed end of

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<v Speaker 1>August and or end the July and early August, and

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<v Speaker 1>just made that announcement today. We think that it will

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<v Speaker 1>be a model for other teams sports, so long as

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<v Speaker 1>they can figure out their total quantity of participants. Yeah,

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<v Speaker 1>and how does that impact things, right in terms of

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<v Speaker 1>how many players you can bring in, how many you

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<v Speaker 1>know safely? Yes, So it definitely changes the model a

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<v Speaker 1>bit because traditionally you would have a full regular season

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<v Speaker 1>and your playoffs in championship and you have time in

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<v Speaker 1>between games. So this is gonna look more like a

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<v Speaker 1>World Cup or a March Madness, where it's a lot

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<v Speaker 1>of games in a condensed period. So we've we've expanded

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<v Speaker 1>our player rosters, so we were originally addressing eight teen players,

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<v Speaker 1>not twenty two. So you've got to take into account

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<v Speaker 1>more play and potential injury and fatigue and so on.

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<v Speaker 1>Um and then and then you look at the format itself.

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<v Speaker 1>So we're gonna play twenty games in sixteen days. It's

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<v Speaker 1>a three week total quarantine. So we can talk a

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<v Speaker 1>little bit about the medical protocol, but essentially there's a

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<v Speaker 1>mini camp that leads into it, and then we are

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<v Speaker 1>and then we start playing. And the first week, like

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<v Speaker 1>the World Cup, is group played for seeding, and then

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<v Speaker 1>the second week is a single elimination tournament for a champion.

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<v Speaker 1>And so what does this do? And we're gonna talk

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<v Speaker 1>a little bit about this on the other side because

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<v Speaker 1>we've got to get to some news and things like that,

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<v Speaker 1>Paul Rabel, But briefly, in in thirty seconds, sponsors are

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<v Speaker 1>going to be happy with this, right yeah, yeah, So

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<v Speaker 1>right now, if you look at our industry in sports,

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<v Speaker 1>your conceding tickets, concessions, parking, merchandise, on site, local sponsorships.

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<v Speaker 1>So if you're making a run at this, you've got

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<v Speaker 1>to look at the viewership plays, your distribution, and then sponsors.

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<v Speaker 1>And if you figure out viewership, you can recoup your

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<v Speaker 1>commitment from your sponsors and potentially get more. And so

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<v Speaker 1>that's how we're looking at this is the viewership, distribution

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<v Speaker 1>and sponsorship move. Something I have to ask about your

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<v Speaker 1>plans here to do um this two week tournament. When

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<v Speaker 1>you said that you're going to be playing like some

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<v Speaker 1>I think you said twenty games in sixteen days, and

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<v Speaker 1>you talked about very stringent medical protocols, are you saying

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<v Speaker 1>that the teams that are going to be playing are

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<v Speaker 1>all going to be in lockdown as well? Yes, so

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<v Speaker 1>that that's yeah, that's the key difference between what we're

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<v Speaker 1>seeing the NBA and Major League Baseball even explorers getting

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<v Speaker 1>everyone to a geography and then maintaining some level of

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<v Speaker 1>hygiene between where the players stay in the facilities. What

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<v Speaker 1>we're saying is we think it actually needs to be

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<v Speaker 1>more defined and safe than that. So everyone will will

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<v Speaker 1>be on the same campus in different dormitories, and then

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<v Speaker 1>we'll have practice facilities and abilities for teams to function

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<v Speaker 1>independent of each other as they prepare for games, and

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<v Speaker 1>independent locker rooms and film study rooms. But then there's

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<v Speaker 1>a game field and so everyone it's going to be

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<v Speaker 1>like a mini Olympic village, and that includes our production

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<v Speaker 1>team and NBC's talent. They're going to be there during

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<v Speaker 1>the full quarantine as well. So how do you how

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<v Speaker 1>do you scale this up? And I do think about

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<v Speaker 1>the Olympics right there trying to figure that out, you know,

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<v Speaker 1>and whether or not they can really go ahead, and

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<v Speaker 1>I guess it does depend largely on a vaccine, But

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<v Speaker 1>I do wonder how do you think about and the

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<v Speaker 1>conversations that you said, you know, you're all you know,

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<v Speaker 1>accessing the CDC and w h O Sports Task Force.

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<v Speaker 1>What are the conversations about how you scale this up? Yeah,

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<v Speaker 1>So the biggest piece to even be able to get

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<v Speaker 1>there is knowing that there are no positive tests. So

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<v Speaker 1>before everyone from players to our participants, the broadcast members arrived,

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<v Speaker 1>we have three phases. There's gonna be an at home

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<v Speaker 1>phase of testing where the results will be in, and

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<v Speaker 1>there's going to be a quarantine phase during that at

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<v Speaker 1>home moment, and then when people commute to the site

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<v Speaker 1>will all arrive during the same time period and go

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<v Speaker 1>through the same COVID testing again to identify by any discrepancy,

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<v Speaker 1>and then there will be another short quarantine period and

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<v Speaker 1>there will be a final test during in between the

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<v Speaker 1>group play and the single elimination. So that's been recommended

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<v Speaker 1>by our community that we put together that includes external

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<v Speaker 1>infectious disease specialists and internal medicine doctors UM. And then

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<v Speaker 1>as far as the value in communicating with the White

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<v Speaker 1>House and the CDC and the w h OH is

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<v Speaker 1>that they've given us evidence that indicates that we will

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<v Speaker 1>not be purchasing tests away from other UH states or

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<v Speaker 1>UH you'll call it patrons in need based on symptoms.

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<v Speaker 1>So we're making this announcement here on May six. What

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<v Speaker 1>a lot of leagues are trying to figure out is

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<v Speaker 1>if they can come up with a model that works,

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<v Speaker 1>how do you get access to testing and that testing

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<v Speaker 1>being preventative because right now we're still in a very

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<v Speaker 1>shortage of testing. So what we have been told and

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<v Speaker 1>advised on from the groups that I had mentioned is

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<v Speaker 1>by the middle of this month, you're going to see

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<v Speaker 1>more states like California give point of care access testing

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<v Speaker 1>UM and then by the first of June that should

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<v Speaker 1>be deployed close to nationwide. So we're our tournament at

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<v Speaker 1>the end of July, and that's a critical piece. Otherwise

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<v Speaker 1>we wouldn't have pushed play on this just because we

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<v Speaker 1>don't despite all of the benefits you can get from

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<v Speaker 1>finding a safe environment and playing games and distributing those games,

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<v Speaker 1>we do not want to interfere with the public testing protocol, right,

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<v Speaker 1>So Paul, I have to ask you, you know, and

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<v Speaker 1>the last time you were with us was right around

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<v Speaker 1>the time that the Olympics were postponed a year. Uh.

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<v Speaker 1>Now here we are May six. As you say, you've

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<v Speaker 1>got a plan going forward, other pro leagues were still

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<v Speaker 1>sort of waiting on hearing. What's your prediction for you

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<v Speaker 1>have figured out a solution, as you and you talk

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<v Speaker 1>to a lot of other commissioners and as you say,

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<v Speaker 1>owners of teams and owners of leagues, what's your prediction

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<v Speaker 1>for the rest of here? Yeah, so that's a great question.

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<v Speaker 1>There there are a number of variables, I'll say that.

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<v Speaker 1>So we're all in conversation and we've all been comparing notes.

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<v Speaker 1>So I think everyone agrees that for leagues that want

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<v Speaker 1>to play this summer. The quarantine model is ideal. The

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<v Speaker 1>challenge for larger leagues like the NBA and Major League Baseball.

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<v Speaker 1>They're thirty plus teams. So the risk that both of

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<v Speaker 1>them are going to have to take is kind of

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<v Speaker 1>the legacy impact on the annual champions and end of

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<v Speaker 1>your awards because there's like real tradition there. They from

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<v Speaker 1>my perspective, would need to make a jump to advance

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<v Speaker 1>from regular season to playoffs that potentially do a shortened

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<v Speaker 1>version of playoffs because those playoffs format are still eighteen teams.

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<v Speaker 1>So they're they're in a tricky place because they have

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<v Speaker 1>too many players per team. Uh, the NFL is in

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<v Speaker 1>an interesting place. I heard you guys talk about it

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<v Speaker 1>in between the segment, and they've explored famless models that

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<v Speaker 1>they're exploring a delayed start um. But but the the

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<v Speaker 1>at the net of it, there are two big factors

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<v Speaker 1>that we're going to find out is this comes down

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<v Speaker 1>to fans and consumer confidence. Because Miami Dolphins has said

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<v Speaker 1>they laid out a schedule, but you know what, we

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<v Speaker 1>look at his history of stars and consumer confidence back

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<v Speaker 1>to back to retail and if you look at COVID, well,

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<v Speaker 1>what are the parallels. Well, first, there's going to be

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<v Speaker 1>a Drugger treatment that's introduced and easy, get FDA approved

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<v Speaker 1>and provided at scale. We don't know when that's going

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<v Speaker 1>to come, but that will come before vaccination. We know

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<v Speaker 1>a vaccination in the best case, isn't gonna be here until.

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<v Speaker 1>I don't believe that leagues unless you're the NFL that

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<v Speaker 1>prevents that presents a really strong uh you know, I

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<v Speaker 1>I think like a strong um indication for a lot

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<v Speaker 1>of fans who just sometimes will go because they're that

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<v Speaker 1>passionate about it. I don't see a world where a

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<v Speaker 1>consumer is going to spend on a ticket and an

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<v Speaker 1>opt into potential exposure to a virus when there is

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<v Speaker 1>in a vaccine, and especially when there isn't a Drugger

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<v Speaker 1>treatment for it right now. So until we get to

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<v Speaker 1>that place, I see a world where sports are going

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<v Speaker 1>to have to figure out how to play without fans

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<v Speaker 1>and then focus on how you can create an environment

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<v Speaker 1>where it's safe for your players so they can feel comfortable.

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<v Speaker 1>And that's the last thing I'll say is Major League

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<v Speaker 1>Baseball has got together as a union and they've come

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<v Speaker 1>back and said, hey, even if MLB comes with a

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<v Speaker 1>quarantine model. We feel uncomfortable leaving our families for three months.

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<v Speaker 1>So there's like an assortment of variables. Right, So I

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<v Speaker 1>have to ask you, uh, and only about a minute

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<v Speaker 1>left here, how are you dealing with this as an athlete?

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<v Speaker 1>You know, I sort of jokingly set you're a peloton guy.

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<v Speaker 1>I mean, you're gonna play in this tournament. How has

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<v Speaker 1>that been? Well, I've been ribing my peloton. I'm sick

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<v Speaker 1>of my peloton. But the good SoRs the good news

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<v Speaker 1>for peloton is I don't carry enough clout for that

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<v Speaker 1>to impact the stocks today. But I have I have.

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<v Speaker 1>I have been facetiming with my strength conditioning coach, and

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<v Speaker 1>I'll set up a yoga Matt and I have a

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<v Speaker 1>kettlebell and we'll go through a lot of mobility work.

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<v Speaker 1>And I think it's hard for the was for me,

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<v Speaker 1>interestingly enough, Jason and Carroll, because this time last year,

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<v Speaker 1>I was building the poo and you know, working out

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<v Speaker 1>in my hotel room. So if anything, it's a neutralizer

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<v Speaker 1>for me versus my competitors in this quarantine tournament. That's right. Yeah,

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<v Speaker 1>you're here, man, You're used to You're used to balancing

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<v Speaker 1>all of this. So you may actually come out stronger

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<v Speaker 1>from all this because you haven't. You haven't been on

0:12:19.760 --> 0:12:22.800
<v Speaker 1>the road. I love it, all right, Paul. Competitors know

0:12:23.360 --> 0:12:26.280
<v Speaker 1>exactly exactly well of Courtne you just told a national audience.

0:12:26.320 --> 0:12:28.720
<v Speaker 1>But you know this your secret safe with us, all right,

0:12:28.800 --> 0:12:31.120
<v Speaker 1>Paul Able. Good to catch up with you, Good luck

0:12:31.160 --> 0:12:32.680
<v Speaker 1>with all of this. I can't wait to talk to

0:12:32.720 --> 0:12:34.439
<v Speaker 1>you when this is underway.