Speaker 1: I'm Matt Miller and I'm Hannah Elliott, and this is
Speaker 1: hot pursuit.
Speaker 2: All right, we are pretty excited. I'm definitely personally very excited. Dukati,
Speaker 2: I will admit, is one of my favorite brands. It's
Speaker 2: one of my favorite products. I've been riding them for
Speaker 2: twenty five years now. And we have the CEO of.
Speaker 1: Dukati, Claudio Dominicali, not related to the head of Formula One,
Speaker 1: exactly different, Dominicolgy.
Speaker 2: Yes, Stefano Domenicali, who did run Lamborghini and now runs
Speaker 2: F one. They're not related, but they're both like in
Speaker 2: the motor Valley and Formula one and Moto GP are
Speaker 2: going to be getting close.
Speaker 1: It's huge. Yeah, I actually think it's a really big deal.
Speaker 2: Yeah, Liberty Media, which owns Formula one, is going to
Speaker 2: buy Dorna and which runs Moto GP. So now the
Speaker 2: hope is that Moto GP can grow even close to
Speaker 2: the level of F one.
Speaker 1: I mean, do you think that we're going to see
Speaker 1: weekends that have F one and Motorji.
Speaker 2: To me, that's way too much because I already like
Speaker 2: I'm watching practice, free practice, I'm watching qualifying, I'm watching
Speaker 2: the Sprint race commitment. Yeah, and so doing both would
Speaker 2: be hard. You know, my father in law he watches
Speaker 2: both and I don't even know how is he retired?
Speaker 1: Is he he must be retired.
Speaker 2: No, No, he's a professor of architecture in Pamplona. In
Speaker 2: any case, yeah, I think it's going to be a
Speaker 2: lot to put them both together. But we'll talk about
Speaker 2: that with Claudio as well as his bikes. And we've
Speaker 2: also asked him to tell us give us a list
Speaker 2: of what he thinks are I said the most beautiful
Speaker 2: cars are the best designed cars.
Speaker 1: But I think I was shocked at his answer.
Speaker 2: Yeah, he gives us a list of I think, just
Speaker 2: cars that he wants in his garage fans.
Speaker 1: I think so. I think he's a little sensitive about
Speaker 1: the garage issue because that's private. But you know, you
Speaker 1: do get the feeling he's got his eye on a
Speaker 1: few things.
Speaker 2: Yes, and but not the like two point fifty gto that.
Speaker 2: I thought he was going to say, yeah, right, I
Speaker 2: know we're also going to well, you've driven the Ford
Speaker 2: F two fifty.
Speaker 1: King Ranch King ran the eight diesel with.
Speaker 2: The high output diesel motor SO six seven powerstroke, twelve
Speaker 2: hundred pound feet of tours, Tolark, I know, I want
Speaker 2: to hear about your experiences with that. And then you've
Speaker 2: got a couple of cool stories on the terminal. Let's
Speaker 2: kick it off with the Ferrari story. On the terminal.
Speaker 2: There's a mechanic who's incredibly well known, I think, certainly
Speaker 2: in LA. What's the deal with Donnie?
Speaker 1: Yeah, so this was an interesting story. On April first,
Speaker 1: this Ferrari mechanic named Donnie Callaway, who is prominent in
Speaker 1: certain Ferrari circles, was arrested on multiple charges of felony, theft, trafficking,
Speaker 1: stolen property, forgery, and fraud. He was arrested in Arizona.
Speaker 1: There was something that sources were saying with a sting
Speaker 1: operation where he was selling a couple of Ferraris that
Speaker 1: did not allegedly belong to him. So this was a
Speaker 1: big deal because Calloway has been featured on Jay Leno's show.
Speaker 1: Matt Farrah has sent his Countosh and his Ferrari to Donnie.
Speaker 1: I actually spoke with Matt, and Matt's comment on the
Speaker 1: record was that he did fill Donnie gave him good
Speaker 1: service at a fair price. But obviously there's a lot
Speaker 1: here and when we really dug into the story, we
Speaker 1: found out that Callaway has quite a long track record
Speaker 1: of what I will call legal skirmishes dating back to
Speaker 1: the nineties. So a very interesting story. He's currently in
Speaker 1: jail in Arizona and there's a trial schedule for August.
Speaker 2: Wow, it's huge for I mean car geeks, especially if
Speaker 2: you listen to like the Smoking Tire, you hear about
Speaker 2: him all the time.
Speaker 1: And it's also it's I mean just I think it's
Speaker 1: fascinating because it kind of shows that, hey, no matter
Speaker 1: if you're a very wealthy Ferrari owner, you always got
Speaker 1: to be on the lookout for mechanics, you know. And
Speaker 1: it's every.
Speaker 2: Specially I think, especially right, you're a wealthy Ferrari, right.
Speaker 1: And you know it's all of us who dabble in
Speaker 1: classic cars or whatever have this nightmare scenario about dealing
Speaker 1: with a mechanic who's not on the up and up,
Speaker 1: or a mechanic who holds our cars and charges us
Speaker 1: a bunch of money to get out. I'm not saying
Speaker 1: that's what Donnie did. This is all alleged, but I'm
Speaker 1: just saying in general, in theory, that's like our worst
Speaker 1: nightmare and it can happen to anyone, and it just
Speaker 1: really makes me think, Man, you've got to be careful
Speaker 1: about where you send your cars.
Speaker 2: Yeah. No, absolutely, so very interesting story. I recommend people
Speaker 2: check that out. You can see it on Bloomberg dot com.
Speaker 2: If you're a client, you can see it on the terminal.
Speaker 2: Just bio Hannah Elliott two l's, two t's. That's it
Speaker 2: the the I really want to get your take on
Speaker 2: the F two fifty because you haven't told me. We
Speaker 2: text each other obviously and I call you sometimes, but
Speaker 2: you haven't told me anything about it. And my take
Speaker 2: on this big truck is that, obviously it's a work truck,
Speaker 2: so it's meant for you know, jobs, but I feel
Speaker 2: like all the torque makes it quite luxurious to drive.
Speaker 1: What do you Yeah? So okay, I have to say
Speaker 1: my disclaimer in front of all of this is, obviously
Speaker 1: I did not take it to a work site. I
Speaker 1: was not a contractor using the truck how it really
Speaker 1: should be used.
Speaker 2: So and it had the tremor pack. Did it have
Speaker 2: the tremor package?
Speaker 1: Yes, it had everything. This is like one hundred thousand
Speaker 1: dollars truck. And I had fun I think I did
Speaker 1: send you one photo mat which was of me at
Speaker 1: home depot buying soil and you know, pretty flowers I saw,
Speaker 1: woll I think, yeah, yeah, of course I put the
Speaker 1: dog in it. I mean, it's fun. I actually drove
Speaker 1: it to Riverside to look at some puppies out there, so, like,
Speaker 1: I know, I had it out and about I you know,
Speaker 1: it seemed great. It's big. Yes, the torque is incredible,
Speaker 1: super fast, although I did not find it especially quick
Speaker 1: once you get up to if you're trying to move
Speaker 1: from forty five to fifty miles an hour to seventy
Speaker 1: miles an hour, of course I started instantly missing all
Speaker 1: my supercars and sports cars that I drive because this
Speaker 1: truck doesn't have that type of punch where you can
Speaker 1: hammer down from that speed. But from the line, I mean,
Speaker 1: I was just burning everyone. It kind of makes you
Speaker 1: drive like a jerk in a way completely, and it's fun.
Speaker 1: It sounds super cool. I loved driving it because obviously,
Speaker 1: this skinny white chick is not what you expect to
Speaker 1: get out of that truck, and I'm very aware of that,
Speaker 1: but also in a way it's not It wasn't so
Speaker 1: usable because I couldn't drive it to work because it
Speaker 1: didn't fit in the parking garage.
Speaker 2: True, I had with super duty and heavy duty trucks,
Speaker 2: and I.
Speaker 1: Had to park it up the street because it didn't
Speaker 1: fit in the driveway.
Speaker 3: Yep.
Speaker 2: So obviously the turning is not fantastic.
Speaker 1: Yeah, but I have to say the interior. Here's a thing.
Speaker 1: The interior had a lot of interesting details, like stitched
Speaker 1: snakes and you know, etching.
Speaker 2: And I love I love the etch dash and the
Speaker 2: king rim.
Speaker 1: So I had a friend in that truck and she
Speaker 1: thought it was damage. She thought somehow it had been scratched,
Speaker 1: and I said, no, no, it's supposed to be like that. See,
Speaker 1: it looks like a pretty design. And then she saw it.
Speaker 1: But at first she thought it was just like something right.
Speaker 2: I can't understand the initial glance, Oh, someone just scraped
Speaker 2: this up. But when you look, it's incredible.
Speaker 1: It is really ornate. It is really ornate. And of
Speaker 1: course it's nice that the back is huge. I mean,
Speaker 1: it's functional that you can put your lunch on the
Speaker 1: center console. It's it seems made to have a crew
Speaker 1: of guys with you. Let's put it that way.
Speaker 2: Yeah, it's good. Fun and yeah, well I'm glad you
Speaker 2: got to drive.
Speaker 1: I want to get into Chevy though.
Speaker 2: Yes, now, yeah you got to try the Silverado twenty
Speaker 2: five hundred hd ZR two with their high output Duramax
Speaker 2: YEA and the Alison Trum.
Speaker 1: I will say one more thing about this. I was
Speaker 1: not impressed with how the car play and the infosttainment
Speaker 1: synced with my phone. It was all over the place. No,
Speaker 1: I mean, I'm used to being in syncing with Mercedes technology,
Speaker 1: which is the most seamless, the fastest, and not to
Speaker 1: sound like a brat, I'm just saying that's what I cover,
Speaker 1: and so it was interesting to be in this in
Speaker 1: the Ford and it just was not as quick as intuitive.
Speaker 1: It just felt a little like a couple of years old.
Speaker 2: I do think their infotainment system and this is the
Speaker 2: Achilles heel for so many car makers these days. Leaves
Speaker 2: a lot to be desired. Even car makers that have
Speaker 2: achieved what I think is like near perfection, then they
Speaker 2: then put out horrible like BMW was so great for
Speaker 2: a while and now it's like so confusing. I know,
Speaker 2: I know, it's like you think you don't need it,
Speaker 2: and frankly, I'd either have a car or a bike
Speaker 2: without it. But if it's going to be there, it
Speaker 2: should be perfect.
Speaker 1: That's the thing. Because it starts to get a little
Speaker 1: bit like a gnat that just gets in your space
Speaker 1: and you just want to flick it away, but you
Speaker 1: can't avoid it.
Speaker 2: And what else drives me crazy is and I think
Speaker 2: that I drove a King Ranch as well. Yeah, and
Speaker 2: I didn't have any complaints about it this time. I
Speaker 2: think they used the banging Olifson system. But a cross
Speaker 2: manufacturer is not focused on forward but across manufacturers when
Speaker 2: they license these names banging Olifsin or what's the one
Speaker 2: that jeep Harmon Cardon? No, No, well they all sort
Speaker 2: of have Harmon Carden to start as the bas system
Speaker 2: and BMW as well, but the upgraded one on the
Speaker 2: Jeep is a Macintosh, right, which is like, these are
Speaker 2: twenty thousand dollars amplifiers if you want to buy on
Speaker 2: for your house. And a lot of them have used
Speaker 2: Bow's obviously in the past, and they never the sound systems.
Speaker 2: It doesn't seem like the manufacturers are really trying their hardest.
Speaker 3: I know.
Speaker 1: And the thing is, if you get an amazing sound system, in,
Speaker 1: but the truck itself or the vehicle is still not
Speaker 1: on that level, like maybe there's some rattle, oh you know,
Speaker 1: or poor acoustics in general, poor sound deadening, some rattle.
Speaker 1: You can't get around that.
Speaker 2: I don't know why manufacturers just don't spend the extra
Speaker 2: couple grand Yeah, put the top grade sound deadening and
Speaker 2: put really good drivers and amplifiers and cables and lots
Speaker 2: more money. I know, but some have done it, like
Speaker 2: the Meridian in the range Rover is amazing.
Speaker 1: Yeah.
Speaker 2: Yeah, In any case, that's always been a pet pew
Speaker 2: of mine. I finally want to ask you about Formula
Speaker 2: one before we get to Dukati, because you have a piece,
Speaker 2: oh yes, about how to do Formal one on a budget.
Speaker 2: Going to these race is and living this life is
Speaker 2: so expensive that most of us, and also I prefer
Speaker 2: sometimes to watch it on TV. But if you do
Speaker 2: want to hang with the crowd, you know, at the
Speaker 2: Grand Prix, can you do it on a budget.
Speaker 1: Yes, you can if you are careful about how you
Speaker 1: define budget. And I think you know I agree with you.
Speaker 1: First of all, I myself wouldn't be spending my own
Speaker 1: personal money to go to most of these races. It's
Speaker 1: really expensive. I go because it's part of my job.
Speaker 1: But you're so right, and I don't think it's unfair
Speaker 1: that a lot of Americans just hear Formula one and
Speaker 1: think automatically, this is too expensive. You know, this is elitist.
Speaker 1: They imagine Monaco in the seventies or something, and part
Speaker 1: of that is not wrong. But there are ways that
Speaker 1: if you decide this is going to be our special
Speaker 1: thing and we want to do Formula one, there are
Speaker 1: ways certainly that you can save money. I mean, the
Speaker 1: biggest to me, the biggest, most obvious one is and
Speaker 1: this is gonna maybe hurt a little bit, but don't
Speaker 1: go on race day. Go go for the qualifying rounds
Speaker 1: and practice rounds because tickets for those are far less expensive.
Speaker 1: But you still get the bulk of the atmosphere. You
Speaker 1: still get to see cars going around a track, You'll
Speaker 1: still get to see drivers, You'll still get a lot
Speaker 1: of it. But it will save you hundreds of dollars
Speaker 1: in tickets alone and passes and all that. I know
Speaker 1: that's a controversial thing.
Speaker 2: No, actually I think it's a great, great idea because well,
Speaker 2: I don't know about F one, but if I go
Speaker 2: to Moto GP on just for free practice or qualifying.
Speaker 2: It's less crowded. It's easier for me to move around,
Speaker 2: and I have a much better chance of seeing pilots
Speaker 2: or seeing mechanics and actually talking to people getting my
Speaker 2: picture taken, because you know, that's not the huge mob completely.
Speaker 1: And I have to say at the Jetta race, I
Speaker 1: was actually there on qualifying and I've had so much
Speaker 1: and you're right, the crowds are far less crazy and
Speaker 1: you just kind of feel like an insider, which is cool. Yeah,
Speaker 1: I like that.
Speaker 2: And then you get to watch the race on TV
Speaker 2: at your hotel and it's frankly, it's much better. I mean,
Speaker 2: obviously the sound and the feeling of the engines is intense,
Speaker 2: but you get that in qualifying, and then yes you do.
Speaker 2: Watching the race is much better on TV because you
Speaker 2: can actually you're not at one corner.
Speaker 1: And I love hearing the commentary and that's really how
Speaker 1: you learn when you're able. It's like the old guys
Speaker 1: who would go to the Dodger games with like radio
Speaker 1: earpieces listening to commentary, but they're sitting in the seats.
Speaker 1: But they're sitting in the cheap seats. But I mean
Speaker 1: to me, that's actually more interesting because you get a high,
Speaker 1: higher level perspective while some of the atmosphere.
Speaker 2: I agree with you, yeah, one hundred percent. I would
Speaker 2: never thought about it, but you're right, yeah.
Speaker 1: Yeah so. And the other thing I would just say,
Speaker 1: like on the idea of a budget is obviously local
Speaker 1: races that are closer to you are probably going to
Speaker 1: be cheaper. For instance, you know, if you're in Los Angeles,
Speaker 1: you've got Austin, but you've also got Vegas, and then
Speaker 1: you've also got Mexico City, which the flight actually to
Speaker 1: Mexico City might be cheaper than you know, a flight
Speaker 1: to Montreal or obviously to England. So like, really be
Speaker 1: careful about which race you choose, and don't assume that
Speaker 1: Monaco is the most expensive race. It's actually not ticket wise,
Speaker 1: So yeah, it pays to do your research at.
Speaker 4: Homore, I think Apropos our next guest, it makes sense
Speaker 4: to segue in from F one to Moto GP and
Speaker 4: Fromoter GP to the Branning World champions I've known Claudio
Speaker 4: for probably I don't know, over a.
Speaker 2: Decade, at least maybe close to two. I've obviously been
Speaker 2: a du Katisti for at least two decades, more like three.
Speaker 2: I got my first Monster in nineteen nine.
Speaker 1: I actually learned to ride motorcycles at a Monster too,
Speaker 1: so we have a lot in common and it was
Speaker 1: a very great experience, I have to say, so permanently
Speaker 1: endeared me to Dakati.
Speaker 2: And Claudy has been there even longer, right, Claudia, you
Speaker 2: started in nineteen ninety one, is that correct?
Speaker 3: Yeah? You know it all.
Speaker 2: Yes, I heard that you don't want to talk about liberty,
Speaker 2: but we obviously have to ask a little bit about
Speaker 2: Moto GP, and.
Speaker 1: This is exciting.
Speaker 2: First off, I've been rooting for Dukati and Moto GP
Speaker 2: for many years and it hasn't been since Casey Stoner
Speaker 2: that we were successful until Peko, and now you're defending
Speaker 2: a third world championship for a third year, or the
Speaker 2: possibility of a third year. What is it like to
Speaker 2: be not just on top, but to absolutely dominate in
Speaker 2: the sport?
Speaker 5: Yeah, it's very nice, I have to admit, and actually
Speaker 5: I've been quite a long path to get there, because
Speaker 5: you know, with Casey who won the championship quick, but
Speaker 5: then it was more complicate and many as difficult. But
Speaker 5: finally we were able to put together the proper team
Speaker 5: of people rather make a big difference, but the whole
Speaker 5: team when you're not doing once, but you do twice
Speaker 5: and then actually are still even in the beginning of
Speaker 5: the third championship like we are now, always fight for
Speaker 5: the audium position or even for the win, means there.
Speaker 3: Is a system. It's not just coincidence or Lakia Claudia.
Speaker 1: I'm so curious. You know, we're talking about dominance in
Speaker 1: a racing series, and you know I follow and cover
Speaker 1: Formula one a lot. I'm curious about how closely you
Speaker 1: relate to like a red ball that is so dominant
Speaker 1: in F one right now? Are there parallels between your
Speaker 1: dominance and Moto GP and red bulls dominance in Formula.
Speaker 3: One similar in a way? For sure in term of
Speaker 3: a result.
Speaker 5: Actually, what we can say maybe is that in motojiped
Speaker 5: there are more than you do ctis, so actually the
Speaker 5: races are there's more competition now and so it's a
Speaker 5: lot of more uncertainty. And on the other side, in
Speaker 5: terms of technological position of our bike, it's for sure
Speaker 5: very good. I have to say that Formula one, the
Speaker 5: car makes maybe a bit of a difference, more difference,
Speaker 5: and so once you get their dynamic right or the
Speaker 5: package right for the other are very complicated. In in bike,
Speaker 5: bikes are closer one with the other, so difference are
Speaker 5: less and so competition is very close.
Speaker 2: What do you think about the fact that the European
Speaker 2: brands are doing so well. Obviously Ducati, you know, is
Speaker 2: winning all the races, but KTM is doing well, and
Speaker 2: Aprilia shows a lot of promise. At the same time,
Speaker 2: Honda is doing badly, Yamaha is doing badly, Suzuki quit.
Speaker 2: What's that all about? The Japanese brands are all at
Speaker 2: the bottom, all of a sudden, and the European brands
Speaker 2: are at the top.
Speaker 5: So I think there's been a kind of in the
Speaker 5: last five ten years. So it's not coming just in
Speaker 5: the last year. It's been a very strong innovation stream
Speaker 5: that I think you cut it made better than anyone else,
Speaker 5: and then some other follow us more closely, and some
Speaker 5: others find more difficult to follow. And the bike's technology
Speaker 5: for a long time.
Speaker 3: It's been quite conventional, and some.
Speaker 5: Brands or some factories or some companies are very goodly refining,
Speaker 5: and so you keep refining and doing a bit better
Speaker 5: and a bit better, but.
Speaker 3: In a concept which is very almost the same.
Speaker 5: While if you take a picture of a bike of
Speaker 5: ten years ago a picture of a bike of today,
Speaker 5: and you can't give today it's a completely different animal.
Speaker 1: What is your thought about growing the popularity of MotoGP,
Speaker 1: especially in the US. I know there's I think one
Speaker 1: American team racing, but you know, not to bring it
Speaker 1: back to Formula one again. But we've seen, of course
Speaker 1: F one really take off in the past few years.
Speaker 1: Do you think about, oh, we should try to do
Speaker 1: a similar move with MotoGP with that benefited or is
Speaker 1: that not really part of your consideration on a day to.
Speaker 3: Day No, I think it's a fantastic opportunity.
Speaker 5: We are mega happy about this thing of liberty media
Speaker 5: taking a kind of the global control of MUNTIJP. Still,
Speaker 5: of course it's not.
Speaker 3: In action. It will take time and.
Speaker 5: Then there are still some validation process. But for sure
Speaker 5: are the potential of a sport which is tactular like
Speaker 5: montogp in US is dramatic, you know, so we are
Speaker 5: may excited about that because we are so much invested
Speaker 5: into manto GP and we are very well known and
Speaker 5: recognized as the leading technological brand.
Speaker 3: And so the benefit for our brand.
Speaker 5: For Lukati in US of the growing popularity of Manto GP,
Speaker 5: going above and beyond just the community of the hardcore bicas,
Speaker 5: but getting wider. It's very very interesting for us.
Speaker 2: I should point out that Cloudio obviously the CEO of Ducati,
Speaker 2: the whole company, so he's thinking about other things besides racing.
Speaker 2: But if I'm not mistaken, Cloudio, you came up through Coursa, right,
Speaker 2: you came up and ran the racing division before you
Speaker 2: took over the broader company, so you're pretty invested in
Speaker 2: the racing side of things.
Speaker 5: Yeah. I actually, you know, we founded Dukati Course in
Speaker 5: nineteen ninety nine and there was in an notary studio
Speaker 5: actually signing the document of when du Cate Coursu was
Speaker 5: born and we created that company in order to enter
Speaker 5: into MOTOGPI. It's already more than twenty years ago, and
Speaker 5: then it was managing director of Ducti Course for the
Speaker 5: first part of.
Speaker 3: My career in that days.
Speaker 5: So yes, I'm very committed to racing.
Speaker 3: But actually racing and Dukati are very committed anyhow, you know,
Speaker 3: it's part of the passion.
Speaker 5: And the reason why dukatisti or ducatisti, you know, this
Speaker 5: kind of getting into a club which is not only
Speaker 5: about adding a motorcycle, but I being a much broader
Speaker 5: sense of community and much broader sense of belonging.
Speaker 1: You know, I'm so curious. You've mentioned leading the forefront
Speaker 1: of technology a few times, and of course we know
Speaker 1: that's true and accurate. And I've also heard you say
Speaker 1: in other conversations, you know that electric is the future.
Speaker 1: Can we talk a little bit about electric motorcycles? Do
Speaker 1: we need one? Who's asking for one? Is it just
Speaker 1: part of belonging to a larger group that is focused
Speaker 1: on EV's where's do culli right now with that conversation?
Speaker 5: So I think that ev two wheels, how we do
Speaker 5: intend in dukati, which means emotional two wheels. So it's
Speaker 5: not talking about mobility, but it's talked about entertainment. It's
Speaker 5: still a little bit a question mark because of a
Speaker 5: number reason.
Speaker 3: A reason.
Speaker 5: Number one is the sound, which actually is very big
Speaker 5: part of the emotion.
Speaker 1: That's still a big consideration. It sounds like the cycle.
Speaker 5: And actually when you come to racing, for example, you
Speaker 5: come to see a race, the sound of the bikes
Speaker 5: passing bike. It's a very strong part of entertainment.
Speaker 3: You know.
Speaker 5: So the same is when you ride the bike through
Speaker 5: Kenyon so and then the other part is, apart from
Speaker 5: the sound, the global behavior of the bike, which has
Speaker 5: to do a lot with the weight and so then
Speaker 5: to be so the compromise between the range and.
Speaker 3: The weight of the bike. And so when you are
Speaker 3: on four wheels.
Speaker 5: It's much easier because actually you can easily afford to
Speaker 5: get a bit of a bit of a heavier car
Speaker 5: without really being a drama. And then most of the
Speaker 5: TV fun actually focused on the zero to one under
Speaker 5: or zero to sixty mile an hour if you are us,
Speaker 5: and then you get a fantastic performance in acceleration with
Speaker 5: four wheel drive kind of maybe five hundred kilowap engine,
Speaker 5: but still when you are going through corner is more complicated,
Speaker 5: so a number of things. Nevertheless, we want it to
Speaker 5: be part of the game, and so it's it's and
Speaker 5: technology is moving quite quick, so even the battery are
Speaker 5: changing the performance quite quick and so what it was
Speaker 5: possible five years ago and now it's for sure the
Speaker 5: forefront of technology I've moved and what it will be
Speaker 5: possible in five years even the front. So this reason
Speaker 5: why we enter moto E which actually I'm not sure
Speaker 5: you are aware, it's kind of a full evy race
Speaker 5: series which actually exactly it's like formularly, but there is
Speaker 5: a difference because it's run by the same promoter. So
Speaker 5: instead of being run on a difference here Equita and
Speaker 5: formally is mainly in cities, he Equita, this is run
Speaker 5: by Dorner and this together with MotoGP in all European around,
Speaker 5: So all European around of MotoGP you get also the
Speaker 5: moto E races. And we've been asked by the promoter
Speaker 5: to develop motorcycle.
Speaker 3: So a single make serious.
Speaker 5: So we have taken the challenge to invest the money
Speaker 5: and resource needed to develop what is currently the most
Speaker 5: performing and advanced to wheel vehicle when it is on
Speaker 5: the racetrat So a lot of brand are kind of
Speaker 5: making proposals, let's put in this way.
Speaker 3: But then when you have to come to a point
Speaker 3: that the bike really developed.
Speaker 5: A performance and it's a really emotional product.
Speaker 3: Now it's it's on the top and so we learn
Speaker 3: a lot.
Speaker 5: We learn a lot in how to play with the
Speaker 5: motor which actually the electrical motor is a very different animal,
Speaker 5: and then you need to get to be an export motor.
Speaker 5: On inverter on chemistry of the battery, on software, how
Speaker 5: you play with with all the software, and actually we
Speaker 5: build all of them in the house. We hire people
Speaker 5: and so we have a building, not just a product,
Speaker 5: but we are building knowledge.
Speaker 1: In your opinion, is it going to be easier to
Speaker 1: evoke emotion and passion out of a motorcycle run on
Speaker 1: e fuels rather than a motorcycle with an electric motor.
Speaker 3: When the fuel is available. Definitely yes.
Speaker 5: So the main problem of fuel is that are still
Speaker 5: not completely accepted.
Speaker 3: So there are discussions going on.
Speaker 5: Let's say for the European community, there is kind of
Speaker 5: a ban talking about cars not bikes at twenty thirty
Speaker 5: five for internal combustion.
Speaker 3: Engine, but there is an option that are on the table.
Speaker 5: They are debating that the cars will be accepted if
Speaker 5: they run on ethuel.
Speaker 3: But it's not all it completely validated.
Speaker 5: So the oil company even they are not completely now
Speaker 5: moving into setting up the plan because then in all
Speaker 5: this discussion, then you need companies to take decision to
Speaker 5: make investment, and so definitely yes, the feud is a
Speaker 5: fantastic solution that would get both the emotion and the
Speaker 5: CO two neutral. So the reason why, for example, you
Speaker 5: can use in close environment like MotoGP or omor one
Speaker 5: and then I think would be a fantastic solution also
Speaker 5: for a high end supercar and for high performance motorcycle.
Speaker 2: I want to talk a little bit about the consumer
Speaker 2: products that you have. I'm obviously a big fan and
Speaker 2: have owned many Ducats in my life. I never have
Speaker 2: owned one with a single cylinder, but I'm looking forward
Speaker 2: to doing that soon because you just put out the
Speaker 2: Hypermotarch six ninety eight mono. I remember talking to you
Speaker 2: five or six or seven years ago in Frankfurt and
Speaker 2: you were telling me that you were doing supermoto with
Speaker 2: your son and you were having so much fun that
Speaker 2: you wanted to make a smaller bike on which that
Speaker 2: was possible. Now you've done it, tell us about this
Speaker 2: and what else have you got up your sleeve.
Speaker 3: So that you remember that, So that means that there
Speaker 3: was not lying, you know, that became real.
Speaker 2: Yeah, it's exciting. I mean, I can't wait to ride
Speaker 2: this thing. I've already watched the videos and it sounds amazing,
Speaker 2: but it's also cool that you developed bikes that way,
Speaker 2: like you got into it. You were having fun on
Speaker 2: something else and you thought, Yukatti can do this, and
Speaker 2: now you're organic. Yeah, it's really cool.
Speaker 5: I think you touched most probably one of the core
Speaker 5: points of the reason why do cut exist, you know,
Speaker 5: and why we're doing okay, because really we, most of us,
Speaker 5: not just me, you know, most of us are really
Speaker 5: enthusias about the product, and most of us we are
Speaker 5: actually enjoying the product ourselves. And so it's a kind
Speaker 5: of it's a fantastic opportunity to take the technology which
Speaker 5: is available and then to think about the future and
Speaker 5: then to think about what would be exciting, you know,
Speaker 5: and we do things that we like doing, and we
Speaker 5: are doing in a way that actually it's so well
Speaker 5: connected with our most passionate client that actually resonate with them.
Speaker 5: And then finally they buy it, you know, and so
Speaker 5: we can make out of a living and the company
Speaker 5: is successful as financially. We ended up the last two
Speaker 5: years with the first time in our history going above
Speaker 5: one billion euro in revenue. So we have grown a
Speaker 5: company to a decent size, you know. For actually when
Speaker 5: I joined the company, thirty is always a small artisanal style.
Speaker 3: Manufacturing.
Speaker 5: Now we were below two thousand bike a year and
Speaker 5: now we are in the range of sixty thousand. So
Speaker 5: we're not big because still look cut. We remain a
Speaker 5: specialty for people that love very kind of high level,
Speaker 5: high quality, high technology product and they're willing to commit for.
Speaker 3: The effort on having one.
Speaker 5: But it's very interesting that we really are very much
Speaker 5: technical driven, so we are connecting with technology. We are
Speaker 5: kind of a bit of technology beak if you want,
Speaker 5: you know, so we either the software or the how
Speaker 5: the engine is is made. We are very excited about that.
Speaker 5: But on the other side, we are not doing for
Speaker 5: the sake of doing. So we are very often on
Speaker 5: the road with our prototypes and bikes from competitor and
Speaker 5: we compare them and actually we want to really we
Speaker 5: consider ourselves as the kind of with this fantastic branding
Speaker 5: and uh, and we have a group of passionate people
Speaker 5: outside that resonate with us. And so there are a
Speaker 5: lot of new things coming uh, which of course I
Speaker 5: will not tell you anything about. But but but really,
Speaker 5: as you know, we are in a the world is
Speaker 5: complicated because actually geopolitic is complicated.
Speaker 3: So we are not kind of.
Speaker 5: It's always difficult, but we are with so close link
Speaker 5: with with our shareholder now that is make it possible
Speaker 5: for us to continue to increase investment into new products,
Speaker 5: so not only the electric but actually we are studying
Speaker 5: a lot of different things and also expanding the product
Speaker 5: range you're seen. We are enter out to motocross, which
Speaker 5: will be another very exciting chapter for us, for example,
Speaker 5: because there is a lot of passion there from supercross
Speaker 5: to actually also a number of cross count reversion and
Speaker 5: a lot of stuff.
Speaker 3: And a lot of young Americans.
Speaker 5: Start on two wheels just with an off road, so
Speaker 5: it's it's for sure.
Speaker 1: Another I have a question about that, Claudia, that just
Speaker 1: brings to mind. You know, in my limited experience and exposure,
Speaker 1: it seems like there is really a difference between the
Speaker 1: European motorcycle rider and the American motorcycle rider. How would
Speaker 1: you describe the difference in what you're seeing between riders
Speaker 1: in Europe and the US.
Speaker 3: Yeah, maybe kind of.
Speaker 5: In Europe, the motorcycle is also a daily commuter thing,
Speaker 5: yess is poor pure entertainment, that's for sure. And you
Speaker 5: find a motorcycle in the city in Europe, and of
Speaker 5: course a lot of people in Europe use the motorcycle
Speaker 5: over the weekends and they use it for touring or
Speaker 5: they use going on the racetrack.
Speaker 3: But also you go to.
Speaker 5: Milan or Roma, or Sari or even Barcelona, you find
Speaker 5: a lot of bikes into the city, while in US
Speaker 5: is a bit more difficult. Some CDs maybe you in
Speaker 5: San Francisco and you find them, or even somewhere in
Speaker 5: New York, but actually in the middle of the country,
Speaker 5: it is more complicated and more difficult.
Speaker 1: And talk to us a little bit about the Scrambler
Speaker 1: sub brand. I'm curious how much that has contributed to
Speaker 1: this big growth that you've seen, number one, and then
Speaker 1: also how has it affected the very aspirational image of Dukatti.
Speaker 1: Obviously Scrambler was created to make Dukatti more accessible to
Speaker 1: more people. How has that changed the dynamic of the
Speaker 1: brand image? But then also the just straight growth.
Speaker 5: Yeah, I think that Scamber has been a nice opportunity
Speaker 5: because it gave us the potential of reinvent an icon
Speaker 5: that we had in our past that was exactly Ducati
Speaker 5: Scamble that have been.
Speaker 3: For many young.
Speaker 5: People in the sixties, been a kind of sixties and
Speaker 5: the seventies been a kind of really something to dream about,
Speaker 5: and we could generate a part of our company that
Speaker 5: was not so much committed to performance in a way,
Speaker 5: so being interesting for also an audience which is much
Speaker 5: more lifestyle, is much more about customizing your product and
Speaker 5: enjoying riding without somehow the stress of being a fast
Speaker 5: rider in a way, you know, which is a little
Speaker 5: bit of what happened when you are Redukati, you know. Uh.
Speaker 5: And but on on the other side, it did not
Speaker 5: change the positioning of the Red brand. So the Red Dukati,
Speaker 5: I mean the Red Dukatti, which is style, sophistication and performance,
Speaker 5: so which are our core value very.
Speaker 3: Clearly, uh.
Speaker 5: And that in the in the in the body of
Speaker 5: any one of us here in the company. And so
Speaker 5: it's been a nice extension that gave us the possibility
Speaker 5: to have new people joining the Ducati family. Because yes,
Speaker 5: you enter as a scrambl arista, but still.
Speaker 1: Is that the word for it, scrambler with the with
Speaker 1: the American accent.
Speaker 2: It's a hard r I want to Claudia, I want
Speaker 2: to know about your path to to do Katie, Like,
Speaker 2: how did you get into you know motorbikes, and I
Speaker 2: mean for those listening that don't know, Claudia is a
Speaker 2: very fast rider. So all the executives are telling me like,
Speaker 2: he's one of the fastest guys at the track every
Speaker 2: time you go there. And how did you get into
Speaker 2: because I know you're an engineer, but you also care
Speaker 2: a hell of a lot about design and beauty and
Speaker 2: you know, I guess that's Italian? But how did how
Speaker 2: did how did you grow up and get into this
Speaker 2: and and stay there for so long?
Speaker 3: Yeah, it's a lot of questions.
Speaker 5: I love, I love the point and so actually, how
Speaker 5: I've we managed to remain for so long? Actually I
Speaker 5: always tell a joke whichly, when I joined the company,
Speaker 5: I was engineer number four, were only engineer, and so
Speaker 5: I usually tell that I just needed to kill three
Speaker 5: or to file three, and then I became the boss,
Speaker 5: so which I think is more it's more complicated and
Speaker 5: difficult now because we are more than three hundred and
Speaker 5: fifty engineers, you know, so when it's joining.
Speaker 3: Now, it gets more difficult. But it's pretty straightforward. Basically,
Speaker 3: I was a type of a.
Speaker 5: Guy in that you know, born in eighteen sixty five,
Speaker 5: and so in that eighties. In the eighties, you everyone
Speaker 5: here was very passion in this Motor Valley about bikes, car.
Speaker 5: Everything is fast, you know, And so I had this passion.
Speaker 5: And when you are in your fifteen sixteen year old
Speaker 5: there is something which is in common unless you are
Speaker 5: very special, and there was not anything special that you
Speaker 5: are without money, So there is no money around. So
Speaker 5: the only way to be fast on something is to
Speaker 5: buy a bike because the the EU times fun factor
Speaker 5: it's unbeatable, the one for the bike. You know, if
Speaker 5: you want to really enjoy being fast with the car,
Speaker 5: to spend in the hundreds of thousands. If you want
Speaker 5: to enjoy with the bike, you're on the ten of thousands.
Speaker 5: So that's what was the thaing. So I got into bikes,
Speaker 5: but it was quessionate about cars both whatever, which is
Speaker 5: still are which I'm still are.
Speaker 2: That's good because we want to ask you about cars
Speaker 2: as well. And I know you're president of the Motor
Speaker 2: Valley Development Association, so you know, it's amazing when people
Speaker 2: go and understand that in one place basically is Dukati, Lamborghini, Maserati, Ferrari.
Speaker 2: You know they're all right there around.
Speaker 1: Yeah, it's a botto making.
Speaker 2: It's pretty unbelievable. So, you know, we we wanted to
Speaker 2: ask your take as an Italian, as the CEO of
Speaker 2: Dukati and as the head of the Motor Valley Development Association,
Speaker 2: what do you think are the most beautiful or the
Speaker 2: best designed cars?
Speaker 1: Conic? Yeah, for the ages?
Speaker 2: So why don't we Why don't we kick that off?
Speaker 2: When you think of the most beautiful cars, the best
Speaker 2: design cars, the most for you, the most passionate, timeless cars,
Speaker 2: what do you think?
Speaker 5: Yeah, okay, if you have to pick just one, actually
Speaker 5: it's quite obvious and it's ninety eleven.
Speaker 1: Wow, that's a shocker.
Speaker 2: Yeah, I didn't expect it either.
Speaker 3: You said it's timeless.
Speaker 5: You know, so actually I think the philosophy, which actually
Speaker 5: is the only one, because I just they gave me
Speaker 5: the break because they made actually proper good homework, and
Speaker 5: so I just.
Speaker 3: Throwed down three cars that I love.
Speaker 2: Let's start. Let's focus on the nine to eleven first,
Speaker 2: because of course the shape the silhouette is timeless, and
Speaker 2: I imagine that you've had a chance to drive a
Speaker 2: few of them. Now, since you're all under the Volkswagen umbrella, Well,
Speaker 2: do you own any tell us about your experience with
Speaker 2: nine to eleven with Portia.
Speaker 5: Not yet, not yet, but have a plan. Okay, so
Speaker 5: I'm building a garage. I'm building garage. That's the first start.
Speaker 1: It does the plan and involve modern nine to elevens
Speaker 1: or older air cooled variety.
Speaker 3: More than nine eleven. M A type of a guy
Speaker 3: that like the modern stuff. But I I I.
Speaker 5: Consider that that car in special is the one uh
Speaker 5: that they've been able to be continuously different by remaining
Speaker 5: the same, uh, which is typical of an icon, you know.
Speaker 5: And and by the way, uh they've been able also
Speaker 5: in terms of technology to make the car fantastic in
Speaker 5: the current nine nine two nine eleven GT three it's
Speaker 5: it's a it's a it's a mega car, you know.
Speaker 5: And they keep making that even with the manual gear box,
Speaker 5: so it is kind of uh a Swiss Swiss mechanical swatch.
Speaker 5: This still being incredible emotional and and never nostalgic.
Speaker 3: So this I think it's it's it's their parents. But if.
Speaker 5: Then I put down the other two cards that I
Speaker 5: think I really I like, especially which is the STO
Speaker 5: which I think that we made together the street Fighter
Speaker 5: and I think that this car was a very extreme one.
Speaker 3: Uh and the Ferrari two ninety six.
Speaker 1: Those are very interesting answers because the nine to eleven
Speaker 1: Hurricane Sto and the two nine six are not the
Speaker 1: wildest and craziest top of the line models in each
Speaker 1: of those portfolios. In fact, they're more usable. They're they're
Speaker 1: considered more of the Swiss Army knife, I mean relatively speaking.
Speaker 1: So that's very interesting that you mentioned those.
Speaker 3: Yeah, I didn't talk about that.
Speaker 5: But you pick a real nice thing, which is which
Speaker 5: is really my way of It's what I like. You know,
Speaker 5: it's my personal choice. I'm not saying it are the
Speaker 5: best one. But if you want the most those power
Speaker 5: and it's not this car, okay, but yes they are
Speaker 5: the ones. They are in a way, the GITT three,
Speaker 5: it's it's the most party in a way.
Speaker 3: But still you can do every day usability, you know.
Speaker 2: The multi Strata, for example, in my eyes, is the
Speaker 2: perfect Like if I could only have one bike, it
Speaker 2: would be the multi Strata. It's so much fun to
Speaker 2: ride on the track. You can do cross country trips
Speaker 2: with it. Truly is like every street off road stuff
Speaker 2: is possible. Obviously, it's hires need to be switched. But
Speaker 2: I would say that I would say the weakness probably
Speaker 2: is kind of the navigation sort of hub. Right, the
Speaker 2: software is the is the problem there? How hard is
Speaker 2: that to crack?
Speaker 5: Yeah, it's it's it's it's it's not dramatically are but
Speaker 5: let's say we uh we.
Speaker 3: In this product. Uh, that's not our strongest part. Let's
Speaker 3: put in this way. So we have a plan.
Speaker 5: And for Shoot software, it's very very relevant and I
Speaker 5: completely agree with you and understand what is the need.
Speaker 5: So we are working hard on that in order to
Speaker 5: have on the future.
Speaker 3: Uh, not just a fantastic.
Speaker 5: Proposal in term of engine delivery, driveability and everything, but
Speaker 5: also the connectivity part will be on stage with all
Speaker 5: the integration that is needed and how our client are
Speaker 5: used to.
Speaker 2: It's the best seller too, isn't it the best seller
Speaker 2: of all the bikes?
Speaker 3: Yeah? It is, uh and actually is keeping growing and.
Speaker 5: It's a little bit of you know, the Cutty was
Speaker 5: born around Monster and the ninety sixteen, so let's say
Speaker 5: sporting naked and.
Speaker 3: A sporty fed bike.
Speaker 5: Actually, now we have a different products on the motor
Speaker 5: range and multi Strada itself. It's a very important pillar
Speaker 5: because you are an expert, so you understand that with
Speaker 5: this bike you have to pick only one that's a
Speaker 5: multi stud. Muti Stud is my personal bike.
Speaker 3: It's my favorite if I have to pick only one,
Speaker 3: because really.
Speaker 5: You can use as a sport bike, but it's very comfortable.
Speaker 5: You can do long range, you can carry a passenger,
Speaker 5: you can use in a city, you can use oproad
Speaker 5: as you said. And actually, funny enough, we still have
Speaker 5: the image of being a MotoGP company, so we find
Speaker 5: it difficult to explain and convince that you can take
Speaker 5: a multi strata with a proper tire, doing a proper offer.
Speaker 5: But still when we do comparative tests, when journalists do
Speaker 5: comparative test on the up road, we win most of
Speaker 5: the comparative test, even against the other brands that are
Speaker 5: really supposed to do much better. But we took seriously
Speaker 5: and so and I'm a strongly believer of taking the
Speaker 5: time of doing things. So we are now in the
Speaker 5: fourth generation of multi strata. More and more people enter
Speaker 5: into that, you know, because actually there are more people
Speaker 5: that actually trust us and they believe that.
Speaker 3: You can be on a du cut in a comfortable way.
Speaker 5: You can be on a Ducati in a longer range
Speaker 5: way and it can be even up road, and so
Speaker 5: the family is keeping growing and we are keeping investing.
Speaker 3: We just every year we release different versions.
Speaker 5: Sometimes we go more in the direction of being a
Speaker 5: more long range or off road, like we did with
Speaker 5: the Rally recently last year with a thirty liters fuel tank,
Speaker 5: and on the other side we release at the same
Speaker 5: time the multi start RS, which is the most party
Speaker 5: with the desmal system and one of the its power.
Speaker 5: So we continue to try to keep the center of
Speaker 5: gravity of the brand stable. So if sometimes we enter
Speaker 5: with the model which is more touring, then we want
Speaker 5: to reinforce our position and the hupper part with more
Speaker 5: sports version in order to keep the center of gravity stable.
Speaker 2: Clardio, it's been awesome spending time with you. Thank you
Speaker 2: for thank you so much committing this hour to us.
Speaker 2: Really appreciate it.
Speaker 5: It's been a pleasure of Madels on my side and
Speaker 5: let's keep in touch. Has been wonderful talk again with
Speaker 5: you and also Hannah. I mean I've been impressed. To
Speaker 5: be honest, you are a strong Connoscert So actually I
Speaker 5: would love to meet the first time. Actually I'm in
Speaker 5: the us or actually are.
Speaker 3: In Europe, but both of you.
Speaker 5: Actually, it would be nice if we can meet and
Speaker 5: maybe have a chat and a dinner together would be fantastic.
Speaker 1: That would be nothing more. Thank you.
Speaker 2: I'll try and set that up, Claudio, look forward to
Speaker 2: seeing you again. So that was Claudio Dominicoli telling us
Speaker 2: a lot about everything.
Speaker 1: I guess he's interesting and I do want to go
Speaker 1: have a proper Italian meal with him.
Speaker 2: I highly recommend World Ducati Week. It's an incredible gathering
Speaker 2: in Remedy, Italy of dukatisti from around the world. Obviously,
Speaker 2: the food is delicious, but the coolest thing is you
Speaker 2: can ride with the group and you would probably be
Speaker 2: able to ride next to Claudio and you do go
Speaker 2: on like an hour long ride around the area, which is.
Speaker 1: That's really cool. I just had a vision of Ducatti
Speaker 1: making a sidecar. I don't know, why, can you imagine?
Speaker 1: I feel like that's so funny.
Speaker 2: I've never seen a Ducatti sidecar me either. If you
Speaker 2: ever go to Bologna, you can check out the Ducatti
Speaker 2: Museum and there.
Speaker 1: Yeah.
Speaker 2: All right, well that's it for this week. We'll be
Speaker 2: back next week, same time, same place, and definitely shoot
Speaker 2: us an email, because we read, we respond, and we try,
Speaker 2: and when people give us suggestions, we try and incorporate
Speaker 2: them into the program. What's our email address.
Speaker 1: The email address is hot pursuit at bloomberg dot net
Speaker 1: Hot pursuit awesome.
Speaker 2: All right, that's excellent.
Speaker 1: I'm Matt Miller, I'm Hannah Elliott, and this is Bloomberg