1 00:00:00,920 --> 00:00:04,520 Speaker 1: From Vice and I Heart. I'm Dexter Thomas and this 2 00:00:04,640 --> 00:00:09,640 Speaker 1: is our second bonus episode, A conversation with Professor Hedgen Lee. 3 00:00:10,440 --> 00:00:12,920 Speaker 1: When we were setting out to tell Tableau story, I 4 00:00:13,000 --> 00:00:15,480 Speaker 1: knew the Professor Lee was someone we had to talk to. 5 00:00:16,320 --> 00:00:19,560 Speaker 1: She's a professor of communications and journalism at the University 6 00:00:19,560 --> 00:00:23,079 Speaker 1: of Southern California, but more importantly for us, she spends 7 00:00:23,160 --> 00:00:25,200 Speaker 1: a lot of time thinking about how in ka pop 8 00:00:25,440 --> 00:00:30,200 Speaker 1: fans are active partners or potentially adversaries, and not just 9 00:00:30,240 --> 00:00:34,199 Speaker 1: how things are marketed, but how K pop itself is created. 10 00:00:35,240 --> 00:00:38,480 Speaker 1: Just this background, we had a bunch of conversations before 11 00:00:38,479 --> 00:00:41,519 Speaker 1: I ever flew out to talk to Tableau. When I 12 00:00:41,560 --> 00:00:43,600 Speaker 1: came back, she was one of the first people I 13 00:00:43,640 --> 00:00:46,360 Speaker 1: wanted to talk to this sort of process, the bigger picture. 14 00:00:46,960 --> 00:00:49,280 Speaker 1: When we sat down to edit all this together, I 15 00:00:49,320 --> 00:00:51,199 Speaker 1: realized that there was a whole lot of insights she 16 00:00:51,240 --> 00:00:53,760 Speaker 1: gave me that went in behind the scenes that just 17 00:00:53,880 --> 00:00:56,600 Speaker 1: didn't make it into the show, like the origins of 18 00:00:56,720 --> 00:01:00,600 Speaker 1: K pop itself and American's attitudes toward it, and also 19 00:01:00,720 --> 00:01:04,240 Speaker 1: how fan culture has changed how we gather online even 20 00:01:04,319 --> 00:01:07,560 Speaker 1: before the pandemic, and also well, this is something we 21 00:01:07,600 --> 00:01:10,160 Speaker 1: get to near the end of the conversation. But there 22 00:01:10,240 --> 00:01:12,880 Speaker 1: is the fact that both she and I are professors. 23 00:01:13,560 --> 00:01:15,760 Speaker 1: There was some stuff I wanted to ask her advice about. 24 00:01:16,800 --> 00:01:19,880 Speaker 1: So with all that said, I present to you the 25 00:01:19,959 --> 00:01:24,600 Speaker 1: final Bonus episode, an extended conversation with Professor hedging Lee. 26 00:01:25,080 --> 00:01:36,560 Speaker 1: I hope you'll dig it. So my name is Hedging 27 00:01:36,640 --> 00:01:40,279 Speaker 1: Lee and I am clinical Assistant professor at Annimburgh School 28 00:01:40,360 --> 00:01:45,800 Speaker 1: of Communication and Journalism at USC. I teach classes on 29 00:01:46,040 --> 00:01:50,320 Speaker 1: popular culture, visual culture, and media consumption, and right now 30 00:01:50,400 --> 00:01:54,120 Speaker 1: my focus is on K pop. I started looking at 31 00:01:54,240 --> 00:01:57,680 Speaker 1: K pop as mostly as a bystander for a long 32 00:01:57,680 --> 00:01:59,400 Speaker 1: period of time. I grew up listening to a lot 33 00:01:59,400 --> 00:02:02,200 Speaker 1: of them, but I didn't think about studying it until 34 00:02:02,320 --> 00:02:06,080 Speaker 1: I came to USC back in I started getting questions 35 00:02:06,080 --> 00:02:09,000 Speaker 1: from students about K pop, like my what, my thoughts 36 00:02:09,000 --> 00:02:12,079 Speaker 1: are uncertain artists, and I realized that there is actually 37 00:02:12,160 --> 00:02:15,400 Speaker 1: some kind of demand from students about wanting to learn 38 00:02:15,440 --> 00:02:18,080 Speaker 1: about K pop, Like K pop foundom is the most 39 00:02:18,200 --> 00:02:21,480 Speaker 1: visible fandom right now, Like if you go online, you 40 00:02:21,520 --> 00:02:25,880 Speaker 1: can see so many K pop fans expressing their feelings 41 00:02:26,080 --> 00:02:29,720 Speaker 1: or their thoughts on whatever it's related to K pop. 42 00:02:29,800 --> 00:02:32,959 Speaker 1: So I study it more as like an observer rather 43 00:02:32,960 --> 00:02:35,280 Speaker 1: than as an insider. And it can be good, it 44 00:02:35,320 --> 00:02:37,959 Speaker 1: can be bad. So I've heard you do this in 45 00:02:38,160 --> 00:02:42,280 Speaker 1: a few different ways. And I think the history of 46 00:02:42,400 --> 00:02:47,040 Speaker 1: K pop is extremely interesting. Um, How how did k 47 00:02:47,280 --> 00:02:50,160 Speaker 1: pop become to even be called k pop? How did 48 00:02:50,160 --> 00:02:53,360 Speaker 1: this whole thing start? K pup is a term that 49 00:02:53,480 --> 00:02:56,960 Speaker 1: nobody's really sure who coined it. It's just one of 50 00:02:57,000 --> 00:02:59,919 Speaker 1: those worst that people suddenly start to use it. One 51 00:03:00,040 --> 00:03:01,840 Speaker 1: thing that sure is that kapap was not a term 52 00:03:01,880 --> 00:03:05,200 Speaker 1: that was coined by Koreans um. So. K pop was 53 00:03:05,240 --> 00:03:10,800 Speaker 1: a term that the Japanese industry had given to Korean 54 00:03:10,919 --> 00:03:14,680 Speaker 1: music that had more Western influence, that seemed more trendy 55 00:03:14,760 --> 00:03:17,800 Speaker 1: and seemed very different. Um. And those were the songs 56 00:03:17,800 --> 00:03:20,560 Speaker 1: that were coming out in the nineties that was more 57 00:03:20,639 --> 00:03:24,600 Speaker 1: dance oriented and more youth oriented as well. Um. And 58 00:03:24,639 --> 00:03:27,760 Speaker 1: then people started to use it as K pop became 59 00:03:28,000 --> 00:03:33,160 Speaker 1: more popular around the world, and once the term became 60 00:03:33,200 --> 00:03:37,800 Speaker 1: more widely used, Korean industry, Korean government, and Korean public 61 00:03:37,840 --> 00:03:41,000 Speaker 1: started to take it up as their own word. Um. 62 00:03:41,040 --> 00:03:43,880 Speaker 1: And I think the first time Korean public started to 63 00:03:43,880 --> 00:03:46,240 Speaker 1: really use K pop would be like in the late 64 00:03:46,240 --> 00:03:50,800 Speaker 1: two thousand. How would you define then, Yeah, it's very tricky. 65 00:03:50,880 --> 00:03:53,680 Speaker 1: It really depends on how you're studying it. Um. I 66 00:03:53,720 --> 00:03:57,480 Speaker 1: do think that is bigger than just music. It's definitely 67 00:03:57,480 --> 00:03:59,880 Speaker 1: not a genre. I know some people think that kapa 68 00:04:00,120 --> 00:04:03,600 Speaker 1: is a genre, um, but if you look at K pop, 69 00:04:03,640 --> 00:04:05,960 Speaker 1: it is a mixture of so many different forms of music, 70 00:04:06,040 --> 00:04:07,880 Speaker 1: forms and styles of music, So it is bigger than 71 00:04:07,920 --> 00:04:12,040 Speaker 1: a genre. Is definitely an industry, but it's a culture. 72 00:04:12,080 --> 00:04:15,560 Speaker 1: I would consider k pop to be a culture, uh 73 00:04:15,600 --> 00:04:19,480 Speaker 1: that encompasses not only music, but also lifestyle, um, also 74 00:04:19,680 --> 00:04:27,000 Speaker 1: about fashion, also about uh, you know, uh behavior, So 75 00:04:27,560 --> 00:04:30,560 Speaker 1: it is a culture. That's how I would define k pop. 76 00:04:30,720 --> 00:04:34,000 Speaker 1: How would you say that? The relationship between K pop 77 00:04:34,120 --> 00:04:37,880 Speaker 1: artists and their fans are different from say, your average 78 00:04:37,920 --> 00:04:40,960 Speaker 1: American artists and their fans. So one of the things 79 00:04:41,000 --> 00:04:44,200 Speaker 1: that a lot of people who are not familiar with 80 00:04:44,320 --> 00:04:47,040 Speaker 1: K pop would notice is the close relationship that K 81 00:04:47,160 --> 00:04:49,600 Speaker 1: pop fans seem to have with K pop artists. There 82 00:04:49,640 --> 00:04:53,440 Speaker 1: seemed to be a greater sense of intimacy between K 83 00:04:53,600 --> 00:04:56,160 Speaker 1: pop fans and K pop artists. I think it has 84 00:04:56,200 --> 00:04:59,240 Speaker 1: to do with Korea being a small country, so it 85 00:04:59,400 --> 00:05:02,960 Speaker 1: is easier for fans to actually see their artists up 86 00:05:02,960 --> 00:05:05,839 Speaker 1: close or to meet them, um in person. I'm not 87 00:05:05,880 --> 00:05:09,720 Speaker 1: saying it's easily easily done, but it's doable. Um. And 88 00:05:09,760 --> 00:05:14,279 Speaker 1: then of course social media and online uh technology has 89 00:05:14,320 --> 00:05:17,520 Speaker 1: just made it easier for fans to kind of build 90 00:05:17,560 --> 00:05:20,440 Speaker 1: this para social relationship with artists, and it has to 91 00:05:20,480 --> 00:05:24,000 Speaker 1: do with the artists being more visible online because K 92 00:05:24,160 --> 00:05:27,640 Speaker 1: pop industry has been very active and using online tools 93 00:05:27,880 --> 00:05:31,040 Speaker 1: to reach out to fans. So it's not just YouTube, 94 00:05:31,160 --> 00:05:33,600 Speaker 1: it's not just Twitter. There's also a thing called v live, 95 00:05:33,680 --> 00:05:38,360 Speaker 1: which is a Korean app uh that m artists would 96 00:05:38,440 --> 00:05:41,360 Speaker 1: use to directly communicate with their fans. They would like, 97 00:05:41,440 --> 00:05:45,760 Speaker 1: you know, like randomly send out Twitter message saying, hey, 98 00:05:45,800 --> 00:05:47,960 Speaker 1: we're going to be on v live from this time 99 00:05:48,080 --> 00:05:51,159 Speaker 1: to that, you know, on this day, from this time 100 00:05:51,200 --> 00:05:54,360 Speaker 1: to whatever, and fans would you know, they would log 101 00:05:54,400 --> 00:05:56,200 Speaker 1: in and they would get to they would have a 102 00:05:56,279 --> 00:05:59,400 Speaker 1: chance to like talk to the artists or ask questions 103 00:05:59,640 --> 00:06:02,479 Speaker 1: um or leaf you know, comments on the chat, and 104 00:06:02,520 --> 00:06:04,760 Speaker 1: the artists would read it and they would answer. So 105 00:06:04,839 --> 00:06:07,640 Speaker 1: there is that sense of intimacy that is being built. 106 00:06:07,839 --> 00:06:10,080 Speaker 1: Although that intimacy is kind of like, you know, it's 107 00:06:10,120 --> 00:06:13,000 Speaker 1: not like real intimacy, but there is a sense of 108 00:06:13,000 --> 00:06:16,719 Speaker 1: intimacy that can be built between the artists and the fans. 109 00:06:17,240 --> 00:06:20,320 Speaker 1: I know you've you've mentioned sort of the role that 110 00:06:20,480 --> 00:06:23,800 Speaker 1: or some inspirations of things like J pop or or 111 00:06:23,960 --> 00:06:27,600 Speaker 1: or even motown, and I wonder if you could sort 112 00:06:27,640 --> 00:06:30,240 Speaker 1: of explain lay that out a little bit for me. 113 00:06:30,839 --> 00:06:33,000 Speaker 1: J Pop was a term that was coined in the 114 00:06:33,040 --> 00:06:36,200 Speaker 1: nineteen eighties or late nineteen eighties, and that's when rock 115 00:06:36,320 --> 00:06:38,960 Speaker 1: music was extremely popular in the West, so a lot 116 00:06:38,960 --> 00:06:42,120 Speaker 1: of music that inspired J pop was rock based. Now 117 00:06:42,200 --> 00:06:46,360 Speaker 1: in Korea, the music that inspired K pop was mostly 118 00:06:46,480 --> 00:06:50,240 Speaker 1: Black American music because black American music was becoming more 119 00:06:50,279 --> 00:06:53,159 Speaker 1: mainstream in the in the nineties. They were the ones 120 00:06:53,240 --> 00:06:56,320 Speaker 1: that were associated as American music, not Black American music, 121 00:06:56,360 --> 00:06:59,159 Speaker 1: just American music for Koreans, and those were the songs 122 00:06:59,160 --> 00:07:02,440 Speaker 1: that would be played a lot in Korea at the 123 00:07:02,480 --> 00:07:06,000 Speaker 1: clubs or you know um or by the radio stations. 124 00:07:06,400 --> 00:07:09,880 Speaker 1: So K pop was inspired in terms of the sound, 125 00:07:09,880 --> 00:07:13,440 Speaker 1: it was inspired by black music. And that's something that 126 00:07:13,560 --> 00:07:16,560 Speaker 1: the founder of SM Entertainment is Suman set himself that 127 00:07:16,600 --> 00:07:20,040 Speaker 1: if J pop was inspired by rock music, k pop 128 00:07:20,320 --> 00:07:24,680 Speaker 1: is inspired by black music because that was the most 129 00:07:24,720 --> 00:07:30,080 Speaker 1: popular music in the nineties that Koreans were exposed to. 130 00:07:30,800 --> 00:07:35,320 Speaker 1: Sam was trying to create artists musicians. It wasn't just 131 00:07:35,400 --> 00:07:37,880 Speaker 1: going to be artists who focused on music. If it's 132 00:07:37,920 --> 00:07:39,720 Speaker 1: going to be focused on music, then it could have 133 00:07:39,760 --> 00:07:43,720 Speaker 1: been Sam music, right, But he changed it to sm entertainment, 134 00:07:43,960 --> 00:07:46,480 Speaker 1: which kind of foretells that there was this idea to 135 00:07:46,600 --> 00:07:49,560 Speaker 1: create artists who can be multitalented, not just in terms 136 00:07:49,600 --> 00:07:52,480 Speaker 1: of singing and dancing, but also who can like do 137 00:07:52,560 --> 00:07:55,040 Speaker 1: well in variety shows, who can act, or who can 138 00:07:55,080 --> 00:07:58,360 Speaker 1: have a career outside of being an idol. This is 139 00:07:58,400 --> 00:08:00,840 Speaker 1: really interesting you mentioned this because as you're as you're 140 00:08:00,840 --> 00:08:04,360 Speaker 1: talking about this, I mean that the K pop system 141 00:08:04,440 --> 00:08:09,160 Speaker 1: has elements and inspirations from from J pop, from motown, 142 00:08:09,400 --> 00:08:13,600 Speaker 1: from the US movie studio system from the fifties, and 143 00:08:13,640 --> 00:08:17,119 Speaker 1: also just watching a lot of MTV. But then now 144 00:08:17,160 --> 00:08:19,840 Speaker 1: as you're describing it a lot of US artists, it 145 00:08:19,880 --> 00:08:23,880 Speaker 1: looks like you're kind of taking cues from how to 146 00:08:23,920 --> 00:08:25,840 Speaker 1: manage themselves, or how to promote themselves, or how to 147 00:08:25,880 --> 00:08:29,560 Speaker 1: motivate their fan base so they can get like they 148 00:08:29,560 --> 00:08:33,080 Speaker 1: can get the kind of support and frankly purchasing power 149 00:08:33,440 --> 00:08:37,000 Speaker 1: that K pop audiences are giving that their artists. This 150 00:08:37,280 --> 00:08:41,160 Speaker 1: cycle is really interesting. Yeah, everything's coming back to circle. 151 00:08:42,000 --> 00:08:43,840 Speaker 1: I mean, I think I think that's that's That's one 152 00:08:43,880 --> 00:08:45,960 Speaker 1: of the things that really fascinates me is I think 153 00:08:47,240 --> 00:08:52,640 Speaker 1: a lot of times Americans in particular assume that if something, 154 00:08:52,960 --> 00:08:55,760 Speaker 1: some cultural phenomenon is happening outside of the United States 155 00:08:55,800 --> 00:08:58,200 Speaker 1: and it's necessarily taken from the US, and that we 156 00:08:58,280 --> 00:09:02,400 Speaker 1: inspired them. I'm not sure if people fully appreciate what 157 00:09:02,440 --> 00:09:05,920 Speaker 1: you're talking about here, which is that that is coming 158 00:09:05,960 --> 00:09:08,560 Speaker 1: back to the United States. There's some of the approaches, 159 00:09:08,800 --> 00:09:11,200 Speaker 1: if I'm understanding what you're saying, right, Yeah, I think 160 00:09:11,200 --> 00:09:13,600 Speaker 1: with the American K pop fans, they've just kind of 161 00:09:13,640 --> 00:09:17,200 Speaker 1: like has accepted accepted it. And I see a lot 162 00:09:17,280 --> 00:09:22,559 Speaker 1: of similar fan practices between the American k pop fans 163 00:09:22,600 --> 00:09:25,960 Speaker 1: and Korean kpop fans, like things that were uniquely Korean 164 00:09:26,400 --> 00:09:29,599 Speaker 1: fan practices. I see it being adopted by American K 165 00:09:29,760 --> 00:09:32,600 Speaker 1: pop fans now outside of the K pop world. Like 166 00:09:32,800 --> 00:09:36,160 Speaker 1: young artists, they're more Internet savvy, they're more social media savvy, 167 00:09:36,240 --> 00:09:38,800 Speaker 1: so they're using this tool in a way that allows 168 00:09:38,840 --> 00:09:41,839 Speaker 1: the fans to uh, you know, constantly talk about them 169 00:09:41,920 --> 00:09:45,200 Speaker 1: or promote them, which we haven't seen with like more 170 00:09:45,320 --> 00:09:50,640 Speaker 1: established artists of like the early Adds or the tens. Yeah, 171 00:09:50,679 --> 00:09:54,400 Speaker 1: I mean, as you're describing the K pop fans, the 172 00:09:54,559 --> 00:09:56,560 Speaker 1: closest thing I can think of in the U S 173 00:09:57,000 --> 00:10:00,720 Speaker 1: is maybe Beyonce and the Beehive where where I know, 174 00:10:00,840 --> 00:10:04,280 Speaker 1: and you know, don't say anything bad about Beyonce on 175 00:10:04,320 --> 00:10:06,280 Speaker 1: Twitter because you know that they will come for you. 176 00:10:07,160 --> 00:10:09,679 Speaker 1: But it seems like kop is It seems like it's 177 00:10:09,679 --> 00:10:13,480 Speaker 1: another level. Yeah. The difference between bee Hive and K 178 00:10:13,640 --> 00:10:16,720 Speaker 1: pop though, is Beyonce isn't really active on social media, 179 00:10:17,280 --> 00:10:19,679 Speaker 1: Like she's not the one. No. I mean she went 180 00:10:19,720 --> 00:10:21,720 Speaker 1: once in a while, but it would be very private 181 00:10:21,720 --> 00:10:23,680 Speaker 1: and would be really curated, like it would be really 182 00:10:23,720 --> 00:10:27,080 Speaker 1: carefully thought out. Um, and yeah, she's just not that 183 00:10:27,240 --> 00:10:29,960 Speaker 1: visible on social media. She has social media accounts, but 184 00:10:30,000 --> 00:10:32,320 Speaker 1: she's not using it to communicate with her fans, which 185 00:10:32,320 --> 00:10:35,480 Speaker 1: is really really different from how K pop artists use 186 00:10:35,559 --> 00:10:39,280 Speaker 1: social media. Um. Of course it's mostly promotional, but they 187 00:10:39,360 --> 00:10:41,920 Speaker 1: use it very actively to create a sense that they're 188 00:10:42,040 --> 00:10:44,760 Speaker 1: updating their everyday life to their fans, so the fans 189 00:10:44,840 --> 00:10:47,360 Speaker 1: feel like they're getting something from their artists. They know 190 00:10:47,440 --> 00:10:51,360 Speaker 1: it's promotional stuff, but because it's constantly updated, they feel 191 00:10:51,400 --> 00:10:54,680 Speaker 1: like they're getting to see pieces of their lives, everyday lives. 192 00:10:54,720 --> 00:10:57,360 Speaker 1: So it does kind of make them feel like like 193 00:10:57,640 --> 00:11:00,640 Speaker 1: close to the artists that they love. With Beehive, I 194 00:11:00,679 --> 00:11:04,240 Speaker 1: think it's also because of like how Beyonce hasn't really 195 00:11:04,280 --> 00:11:07,319 Speaker 1: been like despite all these great works that she's released, 196 00:11:07,320 --> 00:11:10,480 Speaker 1: she hasn't gotten like the proper recognition from the Grammys 197 00:11:10,600 --> 00:11:13,760 Speaker 1: and you know, and we know why. And I think 198 00:11:13,760 --> 00:11:15,800 Speaker 1: the fans are just like you know, guarded, like they 199 00:11:15,840 --> 00:11:17,880 Speaker 1: want to protect her and make sure that she gets 200 00:11:17,880 --> 00:11:21,680 Speaker 1: the credit that she deserves. And um, so that's why they, 201 00:11:22,120 --> 00:11:24,840 Speaker 1: you know, are very protective of her and um are 202 00:11:25,000 --> 00:11:28,880 Speaker 1: bad at like when Beyonce gets criticism. They're the ones 203 00:11:29,160 --> 00:11:31,960 Speaker 1: who like would be at the forefront of like, you know, biting. 204 00:11:31,960 --> 00:11:35,240 Speaker 1: I guess that. I think I see that with Nicki 205 00:11:35,280 --> 00:11:38,280 Speaker 1: minaj Is fans and the Taylor Swift. The swift is 206 00:11:38,320 --> 00:11:42,120 Speaker 1: also can be very protective of the artists. But I 207 00:11:42,160 --> 00:11:46,600 Speaker 1: think it's also because the and it might not necessarily 208 00:11:46,640 --> 00:11:49,240 Speaker 1: because be because they're trying to protect the artists. Maybe 209 00:11:49,240 --> 00:11:53,480 Speaker 1: in some way of them protecting themselves and the fandom itself. Right, 210 00:11:53,800 --> 00:11:58,360 Speaker 1: I mean, it wasn't like k pop was a massively 211 00:11:58,480 --> 00:12:02,559 Speaker 1: popular genre even because people weren't even really saying it 212 00:12:02,640 --> 00:12:04,720 Speaker 1: so much, even at the beginning of the two thousands. 213 00:12:05,000 --> 00:12:07,880 Speaker 1: And of course hip hop starts to develop in Korea 214 00:12:08,040 --> 00:12:13,000 Speaker 1: around this period. So how was the development of k 215 00:12:13,240 --> 00:12:15,720 Speaker 1: pop and Korean hip hop? How do those two affect 216 00:12:15,760 --> 00:12:18,600 Speaker 1: each other and how are they different? Yeah, so although 217 00:12:18,679 --> 00:12:22,080 Speaker 1: kip hop was not popular or as popular in the 218 00:12:22,160 --> 00:12:26,760 Speaker 1: States until more recently, k pop has always been popular 219 00:12:26,800 --> 00:12:29,880 Speaker 1: in Korea, Korean music it wasn't. It just wasn't called 220 00:12:30,000 --> 00:12:33,720 Speaker 1: k pop until much later. So Korean music, the popular music, 221 00:12:33,760 --> 00:12:38,160 Speaker 1: has always had a massive peel, was widely popular and 222 00:12:38,800 --> 00:12:42,720 Speaker 1: was recognized by a lot by the wider Korean public. 223 00:12:43,000 --> 00:12:46,040 Speaker 1: With Korean hip hop was interesting in that it's really 224 00:12:46,080 --> 00:12:48,800 Speaker 1: hard to distinguish like Korean hip hop from pop because, 225 00:12:49,080 --> 00:12:52,840 Speaker 1: as I said, keep hop and incorporate so many different 226 00:12:52,920 --> 00:12:56,360 Speaker 1: genres of music, including hip hop. So there would like 227 00:12:56,440 --> 00:13:00,640 Speaker 1: even like the Hot had rap and hip pop elements 228 00:13:00,640 --> 00:13:03,960 Speaker 1: in their songs. It might not like sound like a 229 00:13:04,040 --> 00:13:07,880 Speaker 1: conventional hip hop music, but it had hip hop elements. Uh, 230 00:13:07,920 --> 00:13:11,320 Speaker 1: and street style dance. So hip hop has always been 231 00:13:11,440 --> 00:13:14,160 Speaker 1: part of or has been embedded in in kp hop 232 00:13:14,200 --> 00:13:16,360 Speaker 1: for a long period of time. But there were like 233 00:13:16,400 --> 00:13:19,959 Speaker 1: some groups that were kind of like very um I guess, 234 00:13:19,960 --> 00:13:23,920 Speaker 1: discontent with idle style of music, especially those who grew 235 00:13:24,000 --> 00:13:26,520 Speaker 1: up in the States and who were well versed in 236 00:13:26,640 --> 00:13:29,760 Speaker 1: hip hop music. Uh. They started coming back to Korea 237 00:13:29,840 --> 00:13:33,040 Speaker 1: in the late nineties, and uh there were some underground 238 00:13:33,120 --> 00:13:36,000 Speaker 1: hip hop artists, and there were some hip hop artists 239 00:13:36,000 --> 00:13:38,720 Speaker 1: who were actually more popular, like I'm thinking about like 240 00:13:39,120 --> 00:13:42,400 Speaker 1: uh Tiger j K and his group Drunken Tiger Um 241 00:13:42,440 --> 00:13:44,920 Speaker 1: who you know, had a song actually that kind of 242 00:13:44,960 --> 00:13:47,280 Speaker 1: like this is the idol music and say you don't 243 00:13:47,280 --> 00:13:48,760 Speaker 1: know what hip hop is, this is how you do 244 00:13:48,840 --> 00:13:51,960 Speaker 1: hip hop, you know. Uh, so there's actually been here. Yes, 245 00:13:52,080 --> 00:13:54,000 Speaker 1: he lived in l A, right right. I think he 246 00:13:54,040 --> 00:13:56,880 Speaker 1: went to the same high school as Angelina Julie Beverly Hills. 247 00:13:56,920 --> 00:14:03,480 Speaker 1: I I know, Tim, I but exactly. But but but 248 00:14:03,520 --> 00:14:06,480 Speaker 1: then there's this company called Wig Entertainment which becomes one 249 00:14:06,520 --> 00:14:09,079 Speaker 1: of the Big three, and unlike Essen, which had more 250 00:14:09,160 --> 00:14:13,600 Speaker 1: polished idol music, why she had a more hip hop 251 00:14:13,960 --> 00:14:17,000 Speaker 1: style music or they created more of a hip hop 252 00:14:17,040 --> 00:14:19,960 Speaker 1: style music for their artists. So the team that first 253 00:14:19,960 --> 00:14:22,640 Speaker 1: came out is called Jinushan, which is a duo and 254 00:14:22,720 --> 00:14:25,560 Speaker 1: the members are both from then one is from Guam 255 00:14:25,600 --> 00:14:27,800 Speaker 1: and the other I think it's from the mainland. I 256 00:14:27,840 --> 00:14:30,880 Speaker 1: can't remember where, but they're both Korean American and they 257 00:14:30,920 --> 00:14:33,800 Speaker 1: were popular, but it was It wasn't until a group 258 00:14:34,080 --> 00:14:37,720 Speaker 1: that's called One Time that came out that really established 259 00:14:37,920 --> 00:15:06,640 Speaker 1: y G as a hip hop music label. So I want, 260 00:15:06,680 --> 00:15:09,040 Speaker 1: I want to get into sort of the heavy stuff. 261 00:15:09,280 --> 00:15:14,000 Speaker 1: Um do you what did you think when you first 262 00:15:14,760 --> 00:15:20,160 Speaker 1: I saw the phrase Tajanio? Yeah, yeah, where you? Where 263 00:15:20,160 --> 00:15:22,360 Speaker 1: were you? Graduate student? I was a graduate student, so 264 00:15:22,440 --> 00:15:25,320 Speaker 1: that's why I wasn't like paying as much attention as 265 00:15:25,360 --> 00:15:28,240 Speaker 1: I should be because I was busy with my course 266 00:15:28,280 --> 00:15:30,720 Speaker 1: works and stuff like that. But it was just interesting 267 00:15:30,720 --> 00:15:32,520 Speaker 1: because I thought it was going to be a temporary thing, 268 00:15:32,520 --> 00:15:36,240 Speaker 1: but then it lasted for longer than I thought it would. Uh. 269 00:15:36,280 --> 00:15:39,480 Speaker 1: And then after after it kind of like blew up, 270 00:15:39,520 --> 00:15:41,760 Speaker 1: I started like reading about it and like, you know, 271 00:15:41,840 --> 00:15:44,720 Speaker 1: because it was just a really bizarre and interesting case 272 00:15:44,800 --> 00:15:48,840 Speaker 1: to study as a pop culture scholar. Uh, So I 273 00:15:48,880 --> 00:15:52,160 Speaker 1: looked into it. It wasn't really about fandom, or it 274 00:15:52,240 --> 00:15:56,280 Speaker 1: wasn't really about key pop as UH. People who don't 275 00:15:56,320 --> 00:16:00,680 Speaker 1: really know about Tajano or Tableau would think it was 276 00:16:00,880 --> 00:16:04,000 Speaker 1: much bigger than that. And Yeah, when I first heard 277 00:16:04,040 --> 00:16:06,760 Speaker 1: about Tajan you know like and their claims that Tableau 278 00:16:06,800 --> 00:16:10,040 Speaker 1: has been lying about his academic credentials, first I'm like, Okay, 279 00:16:10,080 --> 00:16:14,080 Speaker 1: they're asking good questions, like, you know, because because not 280 00:16:14,200 --> 00:16:17,200 Speaker 1: because I wasn't. I was. I I thought Tableau was lying. 281 00:16:17,320 --> 00:16:22,480 Speaker 1: So when Tajen you know was raising questions about Tableau, 282 00:16:22,480 --> 00:16:25,680 Speaker 1: I'm like, oh, okay, that's interesting. Maybe there's some truth 283 00:16:25,720 --> 00:16:27,680 Speaker 1: to it. But then the more I read it, I'm like, oh, 284 00:16:27,720 --> 00:16:30,440 Speaker 1: it's just too bizarre. This can't be. And then later 285 00:16:30,480 --> 00:16:34,240 Speaker 1: when I did research or read more about it, I 286 00:16:34,320 --> 00:16:38,200 Speaker 1: realized that there's really no UH. It was hard to 287 00:16:38,240 --> 00:16:41,200 Speaker 1: really like a set their claims, but it was just 288 00:16:41,360 --> 00:16:44,760 Speaker 1: interesting how the claims that were made by this UH 289 00:16:45,080 --> 00:16:50,240 Speaker 1: community was gaining traction and was having a ripple effect 290 00:16:50,320 --> 00:16:54,600 Speaker 1: on the wider Korean public. That's what got me interested. UM, 291 00:16:54,720 --> 00:16:58,120 Speaker 1: So I started to look into why this claim that 292 00:16:58,240 --> 00:17:03,440 Speaker 1: was made by this one internet troll would have would 293 00:17:03,520 --> 00:17:06,240 Speaker 1: would have an impact on so many people. There's so 294 00:17:06,320 --> 00:17:08,000 Speaker 1: much in here. This Oh my gosh, that's so much 295 00:17:08,040 --> 00:17:09,960 Speaker 1: in here. One thing I want to ask you, you 296 00:17:09,960 --> 00:17:12,880 Speaker 1: were talking about sort of the people who the people 297 00:17:12,920 --> 00:17:16,879 Speaker 1: who were kind of attacking, right, So I think now, 298 00:17:18,000 --> 00:17:22,560 Speaker 1: if anything even remotely like any kind of rumors or 299 00:17:22,600 --> 00:17:26,480 Speaker 1: attacks on tallow or on epic Ai were to happen, 300 00:17:26,880 --> 00:17:29,280 Speaker 1: the fans, I think would immediately come to the defense 301 00:17:29,359 --> 00:17:32,200 Speaker 1: and say, no, no, stop it, let's shut this down. 302 00:17:33,040 --> 00:17:36,760 Speaker 1: Didn't happen back then? What what what was it that? 303 00:17:36,920 --> 00:17:40,119 Speaker 1: I mean, as we're talking about k pop, you cannot 304 00:17:40,160 --> 00:17:43,800 Speaker 1: have a conversation about k pop without fandom, right, and 305 00:17:43,840 --> 00:17:48,280 Speaker 1: with other fans, bts, army, all these things. Right, Where 306 00:17:48,320 --> 00:17:53,080 Speaker 1: were the fans when Tableau had all these rumors being 307 00:17:53,080 --> 00:17:56,159 Speaker 1: spread about him. Yeah. So it's like said Tableau or 308 00:17:56,359 --> 00:18:00,920 Speaker 1: Epicchai fandom wasn't like. Their popularity wasn't based on fandom. 309 00:18:01,080 --> 00:18:04,800 Speaker 1: It was based on the general public's interests in their music, 310 00:18:05,119 --> 00:18:09,520 Speaker 1: particularly through Tableau's appearances and a lot of Korean TV shows. 311 00:18:09,920 --> 00:18:13,280 Speaker 1: So they were popular by the wider general public, not 312 00:18:13,359 --> 00:18:18,240 Speaker 1: by really passionate and engaged fandom and um, so they 313 00:18:18,240 --> 00:18:20,840 Speaker 1: didn't have something like an army they did have fans, 314 00:18:20,960 --> 00:18:23,800 Speaker 1: and um I think there was a community that was 315 00:18:23,920 --> 00:18:27,960 Speaker 1: created to defend Tableau. I think it was called Tableau 316 00:18:28,080 --> 00:18:30,879 Speaker 1: is Telling the Truth or something like that, but it wasn't. 317 00:18:31,240 --> 00:18:34,680 Speaker 1: It was nowhere comparable in terms of size to Touch 318 00:18:34,760 --> 00:18:36,560 Speaker 1: and you know, I think it was like thirty thousand 319 00:18:36,720 --> 00:18:40,040 Speaker 1: versus two hundred thousand, um so. And these people did 320 00:18:40,160 --> 00:18:43,359 Speaker 1: try their best to defend Tableau, but it was just 321 00:18:43,440 --> 00:18:47,479 Speaker 1: not as big as Tajanio or they weren't getting as 322 00:18:47,560 --> 00:18:52,520 Speaker 1: much coverage or interest as Tataneo and Tangen say so. 323 00:18:52,680 --> 00:18:55,800 Speaker 1: And it also has to do with how Epichai became popular, 324 00:18:55,880 --> 00:18:58,280 Speaker 1: not through fandom, not through active fandom, but through the 325 00:18:58,280 --> 00:19:01,719 Speaker 1: wider public who have more fickle taste. They don't have 326 00:19:01,840 --> 00:19:07,359 Speaker 1: loyalty to particular artists, like the difference between acquaintances and friends. Exactly. 327 00:19:07,480 --> 00:19:09,960 Speaker 1: They had a bunch of acquaintmans right exactly who like 328 00:19:10,080 --> 00:19:12,680 Speaker 1: their music. Whatever music that came out at the moment, 329 00:19:12,720 --> 00:19:15,320 Speaker 1: they liked it, but not but it doesn't mean that 330 00:19:15,400 --> 00:19:18,720 Speaker 1: they would like defend the artists. I mean they had fans, 331 00:19:18,800 --> 00:19:22,920 Speaker 1: they had passionate fans, but in terms of size, in 332 00:19:23,040 --> 00:19:26,119 Speaker 1: terms of uh yeah, in terms of size they weren't 333 00:19:26,160 --> 00:19:29,480 Speaker 1: massive at all. So that's why they didn't have this 334 00:19:29,640 --> 00:19:34,680 Speaker 1: big fandom defending Tableau or defending at the Chai when 335 00:19:34,720 --> 00:19:38,800 Speaker 1: this thing occurred. And I think I've read an article 336 00:19:38,960 --> 00:19:41,960 Speaker 1: that said the Tableau even told his close friends, who 337 00:19:41,960 --> 00:19:45,480 Speaker 1: were also like singers and entertainers, to stop defending him 338 00:19:45,520 --> 00:19:48,000 Speaker 1: because they were getting a lot of hate. So I 339 00:19:48,000 --> 00:19:51,080 Speaker 1: think that's another reason why there was more of a 340 00:19:51,160 --> 00:19:55,919 Speaker 1: silence by his supporters. That's like, you know, entertainers and 341 00:19:56,000 --> 00:19:59,679 Speaker 1: his friends with fans. Yeah, No, the fans did exist. 342 00:19:59,680 --> 00:20:02,600 Speaker 1: It's just that they weren't as powerful or they weren't 343 00:20:02,640 --> 00:20:06,919 Speaker 1: as visible as the detractors. Unfortunately, it sounds like some 344 00:20:06,960 --> 00:20:09,880 Speaker 1: of them are all most scared. Yeah. So when when 345 00:20:09,880 --> 00:20:12,920 Speaker 1: I was talking to tell what he was saying that listen, uh, 346 00:20:13,040 --> 00:20:16,399 Speaker 1: when Teller got married, apparently a good amount of his 347 00:20:16,440 --> 00:20:20,520 Speaker 1: fans were actually upset, I think for various reasons. And 348 00:20:20,520 --> 00:20:24,080 Speaker 1: and tell Us thinks that a lot of fans actually 349 00:20:24,320 --> 00:20:27,960 Speaker 1: left at that point, and that may have been when 350 00:20:28,720 --> 00:20:31,359 Speaker 1: why there wasn't so many so much support. I wonder 351 00:20:31,400 --> 00:20:32,879 Speaker 1: what you think about. Yeah, but the thing is like, 352 00:20:32,920 --> 00:20:35,040 Speaker 1: I don't know how big of a female fans that 353 00:20:35,119 --> 00:20:36,560 Speaker 1: he had. I'm going to be honest with you, he 354 00:20:36,640 --> 00:20:38,840 Speaker 1: wasn't known as like this heartthrob or like, you know, 355 00:20:38,920 --> 00:20:42,840 Speaker 1: the idol, the typical male idol who has massive female 356 00:20:42,880 --> 00:20:45,320 Speaker 1: fans because they're kind of treating this artist as their 357 00:20:45,359 --> 00:20:48,040 Speaker 1: pseudo lover. I don't think Tableau was kind of like that. 358 00:20:48,119 --> 00:20:50,360 Speaker 1: He was because he had this persona being this very 359 00:20:50,480 --> 00:20:54,920 Speaker 1: laid back, young chill uh kind of like a jokester um. 360 00:20:55,000 --> 00:20:57,040 Speaker 1: So yeah, he did have fans, I'm not saying that 361 00:20:57,080 --> 00:20:59,640 Speaker 1: he didn't, but he just didn't have that persona being 362 00:20:59,720 --> 00:21:02,800 Speaker 1: like like he's my dream like guy, you know. So 363 00:21:02,880 --> 00:21:05,080 Speaker 1: it's a bit different. But I can see like how 364 00:21:05,200 --> 00:21:09,480 Speaker 1: some of his female fans could have left because they 365 00:21:09,520 --> 00:21:12,560 Speaker 1: were unhappy that he got married to one of the 366 00:21:12,560 --> 00:21:16,600 Speaker 1: most popular actress in Korean entertainment, or it could have 367 00:21:16,640 --> 00:21:20,200 Speaker 1: been his male fans who you know, started to like 368 00:21:20,480 --> 00:21:23,119 Speaker 1: project this idea that table was just like them, but 369 00:21:23,160 --> 00:21:26,760 Speaker 1: then realized that he is actually, like, you know, different 370 00:21:26,800 --> 00:21:28,680 Speaker 1: from them. You know, he might come across as this 371 00:21:28,880 --> 00:21:31,680 Speaker 1: very like, you know, laid back, like I'm just one 372 00:21:31,720 --> 00:21:33,919 Speaker 1: of you guys. I'm just like, you know, one of 373 00:21:33,960 --> 00:21:36,840 Speaker 1: you likes to joke and and kick back. But then 374 00:21:36,960 --> 00:21:41,159 Speaker 1: like he ends up marrying this uh, this actress and 375 00:21:41,680 --> 00:21:45,720 Speaker 1: having not everybody can achieve, right, So I don't know, 376 00:21:45,800 --> 00:21:48,760 Speaker 1: Like again, like I don't have the numbers of like 377 00:21:48,840 --> 00:21:50,840 Speaker 1: you know, how many fans he had or what the 378 00:21:51,359 --> 00:21:55,200 Speaker 1: my just my perception is he Epichai like they did 379 00:21:55,200 --> 00:21:57,919 Speaker 1: have massive following, but it was mostly because of music, 380 00:21:58,119 --> 00:22:01,160 Speaker 1: not because of his persona, because of who he is 381 00:22:01,200 --> 00:22:03,480 Speaker 1: as a celebrity or as a star. But I could 382 00:22:03,480 --> 00:22:05,480 Speaker 1: be wrong, because you know, Tableau would have a better 383 00:22:05,480 --> 00:22:08,520 Speaker 1: sense of his fandom and his um and and his 384 00:22:08,600 --> 00:22:12,760 Speaker 1: fans more than Yeah. So and so I'm curious about 385 00:22:12,800 --> 00:22:16,560 Speaker 1: how you're an educator. We're both in the same kind 386 00:22:16,560 --> 00:22:21,440 Speaker 1: of game here. How would you teach about Tao in 387 00:22:21,480 --> 00:22:24,840 Speaker 1: a classroom? That's a really good question, because how do 388 00:22:24,880 --> 00:22:27,480 Speaker 1: you teach that? It's really difficult because if you think 389 00:22:27,480 --> 00:22:30,880 Speaker 1: about it for so long, Like I teach media studies, 390 00:22:30,920 --> 00:22:33,840 Speaker 1: and one of the goals is media literacy, which is 391 00:22:33,960 --> 00:22:37,639 Speaker 1: all about asking questions instead of like you know, accepting 392 00:22:37,680 --> 00:22:40,640 Speaker 1: the best age at based value, ask the right questions, 393 00:22:40,680 --> 00:22:43,399 Speaker 1: be critical, and if you think about it, that's what 394 00:22:43,440 --> 00:22:46,199 Speaker 1: people are touching. You are doing instead of accepting what 395 00:22:46,400 --> 00:22:49,320 Speaker 1: is given to them. No, seriously, what instead of accepting 396 00:22:49,400 --> 00:22:52,120 Speaker 1: what is given to them through like you know, through 397 00:22:52,760 --> 00:22:56,240 Speaker 1: entertainment shows, they're actually raising I'm not saying that they're 398 00:22:56,240 --> 00:22:59,280 Speaker 1: good questions, but they are questioning and thinking that they're 399 00:22:59,320 --> 00:23:03,399 Speaker 1: asking rational questions. So they have the tools of what 400 00:23:04,000 --> 00:23:07,240 Speaker 1: you know, we've been teaching about, you know, for media literacy. 401 00:23:07,280 --> 00:23:09,840 Speaker 1: They have the media literacy skills, which is precisely what 402 00:23:09,960 --> 00:23:13,359 Speaker 1: antivactors are doing exactly. I don't hold on can we 403 00:23:13,359 --> 00:23:15,760 Speaker 1: say that they have media literacy skills or that they're 404 00:23:15,840 --> 00:23:19,920 Speaker 1: using the tools the tools. No, they're using these tools. 405 00:23:20,840 --> 00:23:23,879 Speaker 1: They're using them a very destructive direct, right exactly. But 406 00:23:23,920 --> 00:23:27,120 Speaker 1: they're using the tools that we've been asking people to 407 00:23:27,160 --> 00:23:29,679 Speaker 1: like use for a long time, right, not in a 408 00:23:29,760 --> 00:23:32,400 Speaker 1: way that we wanted them to, but they are using 409 00:23:32,440 --> 00:23:34,560 Speaker 1: the tool in a way that we've taught them or 410 00:23:34,640 --> 00:23:39,320 Speaker 1: we've been asking them to. So no, I'm not saying 411 00:23:39,320 --> 00:23:41,520 Speaker 1: it's our fault, but it's just like turned into a 412 00:23:41,600 --> 00:23:44,840 Speaker 1: really weird situation and I'm struggling with it too. Like, 413 00:23:44,920 --> 00:23:47,920 Speaker 1: you know, now people are asking questions which we have 414 00:23:48,000 --> 00:23:51,480 Speaker 1: been asking them to do for so long, right, ask questions. 415 00:23:51,760 --> 00:23:55,080 Speaker 1: Don't take the message of face value. Always question, be 416 00:23:55,640 --> 00:23:58,399 Speaker 1: you know, be skeptical. Those are the things that we 417 00:23:58,480 --> 00:24:02,560 Speaker 1: asked people, um, like, you know, because I teach like 418 00:24:02,600 --> 00:24:05,280 Speaker 1: pop culture instead of like, you know, accepting the message 419 00:24:05,280 --> 00:24:07,920 Speaker 1: just given to you. Think about what these messages, how 420 00:24:07,960 --> 00:24:10,760 Speaker 1: they're constructed. And that's what a lot of people are 421 00:24:10,800 --> 00:24:13,639 Speaker 1: doing right now, but in a twisted in a in 422 00:24:13,680 --> 00:24:18,600 Speaker 1: a very different way. Yeah. I don't have the answer. Unfortunately. 423 00:24:18,600 --> 00:24:21,680 Speaker 1: If I knew, like I my life would be much easier. 424 00:24:21,720 --> 00:24:24,439 Speaker 1: But but I just feel like we're at that place 425 00:24:24,520 --> 00:24:28,920 Speaker 1: right now. We've got we've got a fun few semesters 426 00:24:28,920 --> 00:24:41,359 Speaker 1: ahead of us. I think that's what we do. Authentic 427 00:24:41,560 --> 00:24:45,120 Speaker 1: is a production of Vice Audio and I Heart Podcast Network, 428 00:24:45,640 --> 00:24:50,359 Speaker 1: produced and reported by Stephanie Karayuki, Minji Cool, Hate Osborne, 429 00:24:50,560 --> 00:24:55,280 Speaker 1: and myself with Janet Lee, Stephanie Brown, and Sam Egan. 430 00:24:56,000 --> 00:24:59,639 Speaker 1: Sound design and original music composition by Kyle Murdoch, with 431 00:24:59,680 --> 00:25:03,520 Speaker 1: the DIG and support from Natasha Jacobs. Our Supervising producer 432 00:25:03,680 --> 00:25:07,480 Speaker 1: is Janet Lee, editing from Lacy Roberts, fact checking by 433 00:25:07,560 --> 00:25:12,040 Speaker 1: Minji Ku and Nikolepasuka. Our Executive producer and VP Advice 434 00:25:12,080 --> 00:25:16,520 Speaker 1: Audio is Kate Osborne from I Heart Podcast Network executive 435 00:25:16,520 --> 00:25:21,200 Speaker 1: producers Nikki E. Tor and Lindsay Hoffmann. I'm dexter, Thomas