1 00:00:02,680 --> 00:00:05,640 Speaker 1: Hello, I'm Scott Soccer, I'm Evan Novie Williams, and I'm 2 00:00:05,640 --> 00:00:08,560 Speaker 1: Michael Barr. And this is the Bloomberg Business of Sports podcast, 3 00:00:08,600 --> 00:00:11,520 Speaker 1: where we explore the big money issues in the world 4 00:00:11,640 --> 00:00:16,480 Speaker 1: of sports today. We begin with King James is going 5 00:00:16,840 --> 00:00:20,960 Speaker 1: to Los Angeles to play for the Lakers. Is that 6 00:00:21,239 --> 00:00:23,640 Speaker 1: that wasn't? That was my King, Arthur, you know, I 7 00:00:23,680 --> 00:00:26,440 Speaker 1: would go the old Lakers announcer, which I loved, you know, 8 00:00:26,560 --> 00:00:32,680 Speaker 1: in Detroit, I hated that guy yelling that's what they 9 00:00:32,680 --> 00:00:35,680 Speaker 1: did Intrust that was great, you know, guy in the 10 00:00:35,840 --> 00:00:38,960 Speaker 1: in the Lakers. Let's just say it was Kobe Bryant 11 00:00:38,960 --> 00:00:42,640 Speaker 1: made the biggest bucket. He say, Kobe Bryant. It was 12 00:00:42,680 --> 00:00:45,960 Speaker 1: a dead pan nothing. Shaquille o'dal like that was it? 13 00:00:46,240 --> 00:00:48,800 Speaker 1: There was no didn't. The show was on the floor. 14 00:00:48,920 --> 00:00:50,760 Speaker 1: The show did not have to be the p a 15 00:00:50,760 --> 00:00:54,760 Speaker 1: announcer in the building. That will not change with Lebron James, 16 00:00:55,160 --> 00:00:59,720 Speaker 1: although a few things ancillary to that might. Well let's 17 00:00:59,760 --> 00:01:02,960 Speaker 1: at let's put it this way this I'm not surprised 18 00:01:03,160 --> 00:01:07,080 Speaker 1: that he left the Cavaliers. I am surprised how quick 19 00:01:07,440 --> 00:01:10,679 Speaker 1: it happened. Well, we mean that they made the decisions 20 00:01:10,720 --> 00:01:14,720 Speaker 1: so quick. If you're gonna go, you might as well 21 00:01:14,760 --> 00:01:17,280 Speaker 1: do everything you can to help your new team. And 22 00:01:17,360 --> 00:01:19,600 Speaker 1: that means getting other pieces to the puzzle, which means 23 00:01:19,600 --> 00:01:22,160 Speaker 1: you better give them an answer right away so that 24 00:01:22,200 --> 00:01:24,959 Speaker 1: they can then go and build around you. For Lebron 25 00:01:25,000 --> 00:01:27,080 Speaker 1: to who have waited two or three weeks would have 26 00:01:27,120 --> 00:01:29,480 Speaker 1: only hurt the Lakers and hurt Lebron. So I'm not 27 00:01:29,560 --> 00:01:32,360 Speaker 1: surprised that it happened quickly at all. I mean, that 28 00:01:32,600 --> 00:01:34,440 Speaker 1: is what the Lakers needed to have. Yeah, and let's 29 00:01:34,480 --> 00:01:37,720 Speaker 1: talk about everybody else around Lebron, James and around the 30 00:01:37,760 --> 00:01:40,280 Speaker 1: Lakers that benefit from this. It's obviously great for the NBA. 31 00:01:40,400 --> 00:01:43,440 Speaker 1: You're pairing its most iconic player with probably its most 32 00:01:43,560 --> 00:01:48,120 Speaker 1: iconic franchise. Anyone who sells tickets, who sells jerseys, who 33 00:01:48,200 --> 00:01:51,480 Speaker 1: sells corporate sponsorships in l A. There are a lot 34 00:01:51,520 --> 00:01:53,760 Speaker 1: of people out there, including James himself and some of 35 00:01:53,840 --> 00:01:57,480 Speaker 1: his other business venture Scott, which we can talk about, um, 36 00:01:58,000 --> 00:02:00,240 Speaker 1: that really benefit from being in Los Angeles. I'm going 37 00:02:00,280 --> 00:02:06,120 Speaker 1: to argue that Lebron off the court businessman benefits more 38 00:02:06,640 --> 00:02:10,520 Speaker 1: than even the Lakers because they operate at something capacity 39 00:02:10,520 --> 00:02:14,280 Speaker 1: in the building their sponsorships are largely sold. There's gonna 40 00:02:14,280 --> 00:02:17,520 Speaker 1: a small uptick. But but anyone looking for this large scale, 41 00:02:17,560 --> 00:02:22,960 Speaker 1: wholesale influx of money, it just doesn't happen. That's not 42 00:02:23,200 --> 00:02:25,600 Speaker 1: how it happens. Evan, You looked into it years ago, 43 00:02:26,200 --> 00:02:29,160 Speaker 1: which you would think there'd be a bigger impact when 44 00:02:29,240 --> 00:02:33,240 Speaker 1: Lebron went from Miami back to his hometown, that Cleveland 45 00:02:33,280 --> 00:02:36,800 Speaker 1: would have seen a major uptick. But that wasn't the 46 00:02:36,800 --> 00:02:39,320 Speaker 1: case either. Yeah, well, I spent some time in Cleveland 47 00:02:39,360 --> 00:02:42,240 Speaker 1: in two thousand four team when Lebron came back. Uh, 48 00:02:42,280 --> 00:02:44,359 Speaker 1: there were certainly people who were happy. You know, if 49 00:02:44,400 --> 00:02:47,600 Speaker 1: you if you were an employee or you own the arena, great, 50 00:02:47,720 --> 00:02:49,880 Speaker 1: you know more people were going to be there. On 51 00:02:49,919 --> 00:02:52,240 Speaker 1: the whole, though, if you talk to community leaders, you 52 00:02:52,240 --> 00:02:53,960 Speaker 1: know this is a zero sum game. You know, the 53 00:02:54,000 --> 00:02:55,959 Speaker 1: money that people are spending to see Lebron a fourth 54 00:02:56,040 --> 00:02:58,359 Speaker 1: time when he's in Cleveland are not spending that money 55 00:02:58,400 --> 00:03:00,120 Speaker 1: to go to the bowling alley or going to to 56 00:03:00,240 --> 00:03:03,080 Speaker 1: movie theaters. So on the whole, You're right, there's no 57 00:03:03,320 --> 00:03:07,680 Speaker 1: huge influx of its not magically appearing anywhere. Um. But 58 00:03:08,200 --> 00:03:11,520 Speaker 1: that said, for for the NBA, it is better to 59 00:03:11,600 --> 00:03:14,160 Speaker 1: have the Lakers good, right, I mean, there are there 60 00:03:14,160 --> 00:03:16,760 Speaker 1: are people who are gonna win here. The NBA certainly 61 00:03:16,800 --> 00:03:22,160 Speaker 1: one of them. Their broadcasters Turner T N T. Turner. 62 00:03:22,440 --> 00:03:25,600 Speaker 1: And would you believe there's a maximum number of times 63 00:03:25,639 --> 00:03:28,360 Speaker 1: teams can be on national TV. It's in the thirties whatever. 64 00:03:28,400 --> 00:03:31,280 Speaker 1: The Lakers were probably for Turner. Well, listen this this 65 00:03:31,400 --> 00:03:34,880 Speaker 1: surprised me. So last year. Let's just say the maximum 66 00:03:34,960 --> 00:03:37,320 Speaker 1: number of games you could be on Turner last year 67 00:03:37,640 --> 00:03:40,840 Speaker 1: was twelve? Any single NBA team? How many times with 68 00:03:40,920 --> 00:03:44,800 Speaker 1: the Cavaliers on let's say it in Unison twelve? Evan, 69 00:03:44,840 --> 00:03:52,880 Speaker 1: where were you? Okay? Thank you, it's just back from vacation. Lakers. 70 00:03:53,280 --> 00:03:54,760 Speaker 1: Let's get and you go first, bar, what do you 71 00:03:54,800 --> 00:04:00,680 Speaker 1: think Lakers? Three oh six, six, eleven? Were the Lakers 72 00:04:00,680 --> 00:04:05,800 Speaker 1: on eleven times last because so, but that's my point. 73 00:04:05,800 --> 00:04:08,640 Speaker 1: I'm like the Laker. The sponsors, Yes, they want a 74 00:04:08,640 --> 00:04:12,120 Speaker 1: good team. There's brand association you want you want showtime 75 00:04:12,120 --> 00:04:14,960 Speaker 1: to be showtime. You don't want showtime to be slow time. 76 00:04:15,000 --> 00:04:18,320 Speaker 1: Thank you. So you're back with that brand association of 77 00:04:18,800 --> 00:04:23,000 Speaker 1: iconic of premium brand. The Lakers stand for winning. That's 78 00:04:23,000 --> 00:04:26,960 Speaker 1: what you want to align yourself with. But that money 79 00:04:27,080 --> 00:04:29,680 Speaker 1: is largely outlocated already. It's not like you go back 80 00:04:29,720 --> 00:04:31,600 Speaker 1: to a sponsor to say, oh, we got Lebron and 81 00:04:31,600 --> 00:04:33,479 Speaker 1: you got you need to pay more. Now, That's not 82 00:04:33,480 --> 00:04:36,480 Speaker 1: how it works. So this transfer of dollars thing. I 83 00:04:36,839 --> 00:04:41,360 Speaker 1: still I wonder how much more money will the Lakers earn. 84 00:04:41,800 --> 00:04:45,560 Speaker 1: I have to ask that this is not necessarily business. 85 00:04:45,600 --> 00:04:49,080 Speaker 1: But James and Ball. How much does James school ball? 86 00:04:50,240 --> 00:04:57,800 Speaker 1: Father or son? Probably boy? This is this is Lebron's team. 87 00:04:58,120 --> 00:05:01,320 Speaker 1: We know that he is going to put his imprint 88 00:05:01,360 --> 00:05:05,080 Speaker 1: on Remember that look he gave j R. Smith when 89 00:05:05,120 --> 00:05:08,640 Speaker 1: he didn't What could you imagine if it was like 90 00:05:08,720 --> 00:05:11,680 Speaker 1: if Alonzo tries to pull or his dad, could you 91 00:05:11,720 --> 00:05:14,279 Speaker 1: imagine it would be more than a look like this, 92 00:05:14,279 --> 00:05:16,320 Speaker 1: this is my team, no funny business anymore. It's kind 93 00:05:16,320 --> 00:05:19,039 Speaker 1: of like having Kobe back there. This is all business now. 94 00:05:19,320 --> 00:05:22,800 Speaker 1: This for him, this is about the championships. He's not 95 00:05:22,839 --> 00:05:27,560 Speaker 1: gonna put up with anybody else's agenda. He's gonna put 96 00:05:27,600 --> 00:05:29,520 Speaker 1: his foot down and be like, this is the way 97 00:05:29,560 --> 00:05:32,400 Speaker 1: things are going to operate on this floor. And let's 98 00:05:32,440 --> 00:05:35,320 Speaker 1: let's go back to to to post basketball. Lebron for 99 00:05:35,360 --> 00:05:37,320 Speaker 1: a second, He's thirty three years old. He's not at 100 00:05:37,360 --> 00:05:39,719 Speaker 1: the end of his career by any means, but it's 101 00:05:39,760 --> 00:05:43,080 Speaker 1: coming at some point. But he's which is a lot 102 00:05:43,120 --> 00:05:46,800 Speaker 1: of yeah with some hard and I know he's in 103 00:05:46,839 --> 00:05:50,400 Speaker 1: fantastic given Father Time is undefeated, we all know that 104 00:05:51,080 --> 00:05:55,720 Speaker 1: this is a lot of heavy miles. He's gone to 105 00:05:56,040 --> 00:05:59,080 Speaker 1: the finals forever. That's like three and a half four 106 00:05:59,279 --> 00:06:03,240 Speaker 1: extra seasons if you don't make the playoffs of intense 107 00:06:03,839 --> 00:06:06,839 Speaker 1: punishing basket. So at some point in in the next 108 00:06:07,200 --> 00:06:10,600 Speaker 1: four to eight years, Lebron James has done playing basketball. 109 00:06:11,080 --> 00:06:12,800 Speaker 1: He's made it clear that he wants to have a 110 00:06:12,839 --> 00:06:16,279 Speaker 1: business legacy well beyond just as a player. He looks 111 00:06:16,360 --> 00:06:18,479 Speaker 1: up to Michael Jordan, he looks up to Magic Johnson, 112 00:06:18,480 --> 00:06:23,279 Speaker 1: who is now uh working with in in in Los Angeles. 113 00:06:23,680 --> 00:06:26,920 Speaker 1: UM media seems to be an area that Lebron cares 114 00:06:26,920 --> 00:06:29,080 Speaker 1: a lot about. He has spring Hill Entertainment, which is 115 00:06:29,080 --> 00:06:35,520 Speaker 1: producing TVs and movies. He has The Uninterrupted, another media company. 116 00:06:36,120 --> 00:06:38,000 Speaker 1: Being in l A has to help all of that, 117 00:06:38,120 --> 00:06:41,640 Speaker 1: right opens more doors. It allows him to to center 118 00:06:41,720 --> 00:06:44,760 Speaker 1: both of those businesses within l A, the entertainment capital 119 00:06:44,800 --> 00:06:46,680 Speaker 1: of the world. We've been hit it on the head. 120 00:06:46,680 --> 00:06:48,680 Speaker 1: It means more to Lebron than Lake as you're absolutely right, 121 00:06:48,720 --> 00:06:52,120 Speaker 1: Oh yeah, oh yeah, which brings us to speaking of 122 00:06:52,640 --> 00:07:01,640 Speaker 1: leaving and talking about the Lakers being my team. I 123 00:07:01,720 --> 00:07:04,680 Speaker 1: was unaware that when were the Lakers your team? That's 124 00:07:04,800 --> 00:07:07,640 Speaker 1: you know, that's another argument about pronouns when a fan 125 00:07:07,760 --> 00:07:10,560 Speaker 1: says my teams, like, really, you made a shot on 126 00:07:10,640 --> 00:07:13,360 Speaker 1: the team. Really, It's like the same for baseball. But 127 00:07:13,400 --> 00:07:18,200 Speaker 1: that's another argument. All again, this is just unsubscribed. Ye down, 128 00:07:18,760 --> 00:07:25,160 Speaker 1: everybody in Detroit just left. But but Dan Gilbert, it's now, 129 00:07:25,640 --> 00:07:29,720 Speaker 1: it's it was a much kinder and gentler No comics, bye, 130 00:07:29,840 --> 00:07:34,600 Speaker 1: no comics, Yeah, nothing like thank you for These people 131 00:07:34,760 --> 00:07:38,320 Speaker 1: are not dumb. You know what the Cavaliers did this 132 00:07:38,360 --> 00:07:41,840 Speaker 1: past season. You know what they did, well, they almost 133 00:07:41,840 --> 00:07:43,800 Speaker 1: wanted another champ. Well yes, I'm talking on the business 134 00:07:43,800 --> 00:07:46,320 Speaker 1: side of the franchise, almost one. Yes, But they knew 135 00:07:46,320 --> 00:07:48,960 Speaker 1: people didn't want to miss this season of Lebron. They 136 00:07:49,000 --> 00:07:50,720 Speaker 1: knew they had a shot to win it all. So 137 00:07:50,760 --> 00:07:54,760 Speaker 1: you had the audience excited for what might be right, right, Okay, 138 00:07:54,760 --> 00:07:57,400 Speaker 1: you also know that he can leave at the end 139 00:07:57,440 --> 00:08:00,160 Speaker 1: of the year, right, So what do you have there. 140 00:08:00,280 --> 00:08:02,960 Speaker 1: I believe the word is the leverage. You have leverage 141 00:08:03,040 --> 00:08:06,240 Speaker 1: over your consumers and your customers. What can we do 142 00:08:06,560 --> 00:08:10,240 Speaker 1: to exercise that leverage to protect the franchise? So if 143 00:08:10,320 --> 00:08:14,840 Speaker 1: I wanted tickets season tickets in the lower bowl of 144 00:08:14,960 --> 00:08:19,000 Speaker 1: Quicken Loans Arena this past season or this yeah, this 145 00:08:19,000 --> 00:08:22,640 Speaker 1: past season to no, no, not only you had to 146 00:08:22,720 --> 00:08:26,920 Speaker 1: sign up for those tickets for three years, you had 147 00:08:26,960 --> 00:08:31,720 Speaker 1: to sign extended deals. You were protecting yourself just in 148 00:08:31,800 --> 00:08:36,720 Speaker 1: case Lebron left from some sort of plummeting numbers in 149 00:08:36,760 --> 00:08:41,040 Speaker 1: your premium ticket base. That's what the Cleveland Cavaliers did well. 150 00:08:41,120 --> 00:08:43,400 Speaker 1: Now is it looks like the star is gonna be 151 00:08:43,480 --> 00:08:47,560 Speaker 1: Kevin Love. It's can you attract the fan base? I mean, 152 00:08:47,720 --> 00:08:49,960 Speaker 1: and I'm not trying to slam Kevin Love, but he 153 00:08:50,040 --> 00:08:52,600 Speaker 1: obviously is not the draw like a Lebron James. Who 154 00:08:52,640 --> 00:08:55,560 Speaker 1: are you competing with in the East outside of the Celtics, right, 155 00:08:55,600 --> 00:08:58,959 Speaker 1: I mean, the stage in the East Conference is so 156 00:08:59,040 --> 00:09:02,199 Speaker 1: bad that I certainly I would have bet that the 157 00:09:02,559 --> 00:09:05,359 Speaker 1: Cavaliers have a very good shot of making the playoffs, 158 00:09:05,920 --> 00:09:09,480 Speaker 1: maybe even getting which is which is not all that 159 00:09:09,520 --> 00:09:12,440 Speaker 1: different than what they were doing on with with Lebron James. 160 00:09:12,720 --> 00:09:16,960 Speaker 1: There's a reason Dan Gilbert was kind this time around Lebron. 161 00:09:17,200 --> 00:09:20,559 Speaker 1: You couldn't pass him. He did what There was a deal. 162 00:09:21,080 --> 00:09:23,280 Speaker 1: There was a deal between the two. You know, they 163 00:09:23,280 --> 00:09:26,320 Speaker 1: didn't love each other. You come back here, you'll make 164 00:09:26,360 --> 00:09:31,560 Speaker 1: your maximum salary, and you have to win this. This 165 00:09:31,720 --> 00:09:37,040 Speaker 1: place is starving for a championship and that buys plenty 166 00:09:37,160 --> 00:09:41,640 Speaker 1: of goodwill. Winning that championship buys goodwill with the fan base. 167 00:09:42,360 --> 00:09:45,200 Speaker 1: That's what Dan Gilbert's counting on. He even referenced it 168 00:09:45,240 --> 00:09:47,480 Speaker 1: in his in his letter, will never forget the night. 169 00:09:47,520 --> 00:09:49,160 Speaker 1: If I don't know the date, but he knew the date, 170 00:09:49,200 --> 00:09:52,880 Speaker 1: you know, we'll never forget the night, right, because that's 171 00:09:52,880 --> 00:09:55,280 Speaker 1: what it was about. He's going to hearken back to 172 00:09:55,480 --> 00:09:59,959 Speaker 1: that moment, to the emotion that was created, and hope 173 00:10:00,160 --> 00:10:04,080 Speaker 1: that fan base says, thanks for the memories. Hopefully we 174 00:10:04,080 --> 00:10:06,400 Speaker 1: can get there again. We not you, we can get 175 00:10:06,440 --> 00:10:11,920 Speaker 1: there and not just that championship. In Lebron got the 176 00:10:11,960 --> 00:10:18,160 Speaker 1: Cavaliers four times to the finals. I mean that's saying something. 177 00:10:18,200 --> 00:10:20,840 Speaker 1: So if I mean, if you are a Calves fan, 178 00:10:21,360 --> 00:10:24,679 Speaker 1: if you're Dan Gilbert, you've gotta be saying, hey, this 179 00:10:24,760 --> 00:10:29,439 Speaker 1: works out well from a Lakers standpoint. Michael, you mentioned 180 00:10:29,440 --> 00:10:32,640 Speaker 1: the Lebron's finals run. Let's say he gets there again, 181 00:10:32,760 --> 00:10:35,520 Speaker 1: maybe even wins another championship, brings the Lakers back to 182 00:10:35,640 --> 00:10:39,319 Speaker 1: the top of the NBA. How valuable is this franchise. 183 00:10:39,320 --> 00:10:41,600 Speaker 1: It's certainly, along with the Knicks, one of the two 184 00:10:41,800 --> 00:10:45,679 Speaker 1: iconic step above everybody else franchises in basketball. Forbes had 185 00:10:45,720 --> 00:10:49,599 Speaker 1: them about three point three billion. Uh what does the 186 00:10:49,720 --> 00:10:52,680 Speaker 1: Lebron James and a championship do for that number? Scott? 187 00:10:53,000 --> 00:10:55,520 Speaker 1: The problem I have with the whole what are we worth? 188 00:10:55,960 --> 00:10:58,440 Speaker 1: Is somebody has to sell for us to know and 189 00:11:00,040 --> 00:11:02,880 Speaker 1: us family in a g Yeah, I mean obviously it 190 00:11:02,920 --> 00:11:08,280 Speaker 1: would be I don't want they're driving the bus, Genie 191 00:11:08,320 --> 00:11:10,760 Speaker 1: will decide and and her family members. There's been some 192 00:11:10,800 --> 00:11:15,720 Speaker 1: discord there, so might there be some limited partnerships that 193 00:11:15,840 --> 00:11:20,760 Speaker 1: perhaps trade here tosolidate and a chance to consolidate. That 194 00:11:21,160 --> 00:11:24,880 Speaker 1: could happen. But if you're buying the Lakers. Now we've 195 00:11:25,000 --> 00:11:29,040 Speaker 1: referenced that Lebron James is thirty three years old. If 196 00:11:29,280 --> 00:11:31,120 Speaker 1: by the time the trans let's say you get a 197 00:11:31,120 --> 00:11:34,360 Speaker 1: thirty four year old Lebron James, how much does that 198 00:11:34,400 --> 00:11:37,480 Speaker 1: do for you four or five, six, ten years from 199 00:11:37,480 --> 00:11:40,319 Speaker 1: now if you're the one taking stewardship for this franchise, 200 00:11:40,520 --> 00:11:43,079 Speaker 1: it's just revital and I'm playing Devil's advocate here, but 201 00:11:43,120 --> 00:11:47,679 Speaker 1: it revitalizes the aura around the showtime aspect of the Lakers. Right. 202 00:11:47,720 --> 00:11:52,959 Speaker 1: It's no longer this year. Yeah, the price doesn't go down, 203 00:11:53,520 --> 00:11:57,120 Speaker 1: but at the end of the day, buyers for trophy 204 00:11:57,160 --> 00:12:01,480 Speaker 1: properties you're going you would have bidders because this is 205 00:12:01,520 --> 00:12:06,920 Speaker 1: one of those beachfront assets. This is a sterling brand 206 00:12:07,000 --> 00:12:10,720 Speaker 1: in the number two media market, with a brand made 207 00:12:10,800 --> 00:12:14,520 Speaker 1: popular by the past and lebron now around the world. 208 00:12:14,679 --> 00:12:19,000 Speaker 1: To take your line for our tag that you can 209 00:12:19,440 --> 00:12:22,000 Speaker 1: you're these are global plays now, that's that's an important 210 00:12:22,000 --> 00:12:24,680 Speaker 1: part here. These are all global plays, and you don't 211 00:12:24,679 --> 00:12:26,600 Speaker 1: want to start from scratch. The Milwaukee Bucks have done 212 00:12:26,600 --> 00:12:28,920 Speaker 1: a great job turning and that's you want to say 213 00:12:29,000 --> 00:12:34,680 Speaker 1: his name ud so he is. He has made them 214 00:12:34,760 --> 00:12:37,000 Speaker 1: a somewhat of a global brand because he's popular around 215 00:12:37,000 --> 00:12:39,240 Speaker 1: the world. You have that already with the Lakers, but 216 00:12:39,240 --> 00:12:41,439 Speaker 1: you don't want to start from scratch. There are certain 217 00:12:41,440 --> 00:12:43,680 Speaker 1: teams where you'd sort of be starting from scratch. Blakers 218 00:12:43,720 --> 00:12:46,840 Speaker 1: are not one of them. So there's the inherent value 219 00:12:46,960 --> 00:12:50,680 Speaker 1: in multi billions there, and then there's that how much 220 00:12:50,720 --> 00:12:55,720 Speaker 1: extra because I really wanted trophy asset? Who knows? This 221 00:12:55,880 --> 00:12:58,680 Speaker 1: is the Bloomberg Business of Sports podcast on Michael Barr 222 00:12:58,679 --> 00:13:01,400 Speaker 1: along with Scott sash Nick and Evan W. W. Williams. 223 00:13:01,400 --> 00:13:03,640 Speaker 1: We're here each and every Monday and Friday exploring the 224 00:13:03,640 --> 00:13:05,760 Speaker 1: world of money in sports. Join us at the end 225 00:13:05,760 --> 00:13:07,520 Speaker 1: of the week when we speak with the biggest and 226 00:13:07,520 --> 00:13:10,680 Speaker 1: the brightest in the sports business world. You're listening to 227 00:13:10,800 --> 00:13:14,800 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world 228 00:13:14,800 --> 00:13:17,199 Speaker 1: and online as an Apple podcast on iTunes.