WEBVTT - The Idea of You Comes to Amazon

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>This is Bloomberg Business Week with Carol Messer and Tim

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<v Speaker 2>Stenebeck on Bloomberg Radio.

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<v Speaker 1>Well Academy Award winning producer Kathy Shulman has been producing

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<v Speaker 1>and making movies for decades. Among her films, The Woman King,

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<v Speaker 1>Five Feet Apart, Crash, The Edge of Seventeen, a fave

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<v Speaker 1>of our producer elizabeths by the Way, Bad Moms, many

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<v Speaker 1>many more. She's former head of production for STX Entertainment,

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<v Speaker 1>former president of Artist Production Group, where she oversaw multiple films,

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<v Speaker 1>including Martin Scorsese's Gangs of New York. Also former president

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<v Speaker 1>of Mandalay Pictures. Were recently a showrunner, the showrunner and

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<v Speaker 1>executive producer of the Showtime series The First Lady Season one.

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<v Speaker 1>She is present in CEO of Well Entertainment. It's a

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<v Speaker 1>film and TV production company. They focus on producing content

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<v Speaker 1>that appeals to diverse audiences, with an emphasis on women

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<v Speaker 1>and girls. She teaches her latest movie, Idea of You,

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<v Speaker 1>starring Anne Hathaway, made its debut at the south By

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<v Speaker 1>Southwest Film Festival this year, opens widely through Amazon tomorrow

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<v Speaker 1>and the trailer on YouTube. Already eleven million fused tip.

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<v Speaker 2>Yeah, needless to say, she understands the movie industry and

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<v Speaker 2>content creation on so many levels. Kathy Schulman joins us

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<v Speaker 2>now on the phone in Los Angeles, and we're just guessing, Kathy,

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<v Speaker 2>but are you already working on your next thing?

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<v Speaker 3>Of course I am. It takes a long time, such

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<v Speaker 3>a long time to get it done that we always

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<v Speaker 3>have to be like a couple of years ahead of ourselves.

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<v Speaker 3>But it's so exciting to be on the eve of,

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<v Speaker 3>you know, of the idea of you finally, you know,

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<v Speaker 3>dropping out Amazon.

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<v Speaker 2>Well, how long did this take from just idea no

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<v Speaker 2>pun intended there to actually premiering tomorrow?

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<v Speaker 3>You know, it took six years. I first read the

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<v Speaker 3>book in twenty eighteen. And yeah, it's always such a

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<v Speaker 3>long journey. And you know, I think it so important

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<v Speaker 3>when you're picking your projects, you know, as a producer,

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<v Speaker 3>to find those things that you're not going to get

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<v Speaker 3>bored of, because it's quite an epic journey each time.

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<v Speaker 1>Well, tell us a little bit about how it all

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<v Speaker 1>came together. I mean, I'm thinking Heyes Campbell, the actors

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<v Speaker 1>that supposed to be like a Harry Styles. I love

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<v Speaker 1>the Mad December relationship and the flip on that with

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<v Speaker 1>the woman being older, Like, there's just a lot of

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<v Speaker 1>moving pieces to this that make it fun and and

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<v Speaker 1>Hathaway how that all came together.

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<v Speaker 3>Yeah, absolutely, Well, you know, Gabrielle Union, the actress, actually

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<v Speaker 3>handed me the book, which had become you know a

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<v Speaker 3>bit of an internet sensation, you know, during the pandemic.

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<v Speaker 3>And you know, it's very romantic and very sexy, and

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<v Speaker 3>I think that people were probably needing quite a lot

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<v Speaker 3>of that during the pandemic or something. And I read

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<v Speaker 3>and I was taken by it, particularly because I had

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<v Speaker 3>been looking to do a romantic comedy that had a

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<v Speaker 3>new sort of angle and new kind of twist. In

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<v Speaker 3>this particular story, the character name is Celene Marshaun was

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<v Speaker 3>not deciding between two men, which is the norm she

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<v Speaker 3>was deciding about. She was basically deciding between different versions

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<v Speaker 3>of happiness. And I was sort of taken by the

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<v Speaker 3>notion that, you know, either way would have been okay.

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<v Speaker 3>You know, on the one hand, she had been through

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<v Speaker 3>a family, you know, she'd she'd had a husband, she

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<v Speaker 3>had a child, She's successful in her career, and she's

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<v Speaker 3>ready to go, you know, self actualize in a yurt,

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<v Speaker 3>which sounded okay to me. And then the other version

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<v Speaker 3>is she can fall in love with a twenty four

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<v Speaker 3>year old rock store, which also sounded kind of really fun.

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<v Speaker 3>And I just liked the idea that it would be

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<v Speaker 3>her own agency and that she could decide what happiness

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<v Speaker 3>would look like for her. And I developed the script

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<v Speaker 3>in house at my company well, and when we had

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<v Speaker 3>a screenplay that was you know, ready to be seen,

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<v Speaker 3>I sent it to Anne and got really lucky that

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<v Speaker 3>the thing that never happens happened, which is, you know,

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<v Speaker 3>my first idea, my hope was you know, that she

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<v Speaker 3>would do it, and she said yes, and you know

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<v Speaker 3>she would. I was really excited to do a movie.

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<v Speaker 3>I knew this that she had told me that she

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<v Speaker 3>wanted to do a movie in her fortieth year that

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<v Speaker 3>could celebrate loud and you know, loudly, that she was

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<v Speaker 3>forty and that she was still able to light up

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<v Speaker 3>a room, which I think we all like to feel,

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<v Speaker 3>you know. So then then Annie got involved, and from Annie,

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<v Speaker 3>we sold it to Amazon and they became you know,

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<v Speaker 3>our champions and our financiers. And once we were at Amazon,

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<v Speaker 3>we you know, brought the project to Michael Showalter, who

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<v Speaker 3>is a terrifically talented director, and I guess the rest

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<v Speaker 3>is history.

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<v Speaker 1>So cool, And of course you're talking about Anne Hathaway.

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<v Speaker 1>I mean, you know, you do do a lot of

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<v Speaker 1>rom coms. Is it because you like them? You see

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<v Speaker 1>a gap in the market?

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<v Speaker 2>What is it?

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<v Speaker 1>You know?

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<v Speaker 3>I like this thing. I think I've been calling a

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<v Speaker 3>rom com drama to be honest, nice, I'd like this

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<v Speaker 3>sort of mixture of romance, comedy and drama that sort

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<v Speaker 3>of reminds me of the reality of life, you know,

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<v Speaker 3>And and I just like to try to take it

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<v Speaker 3>from an angle that isn't obvious, whether it's a younger

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<v Speaker 3>woman or an outsider or you know, in this case,

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<v Speaker 3>you know, women trying to figure out what happiness means.

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<v Speaker 3>And yeah, I really like it. It's been really hard

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<v Speaker 3>to get these kinds of movies made in the marketplace.

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<v Speaker 3>There's sort of been this lack of them, you know,

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<v Speaker 3>for a number of years. And I'm I think they

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<v Speaker 3>may be coming back with a vengeance. We're seeing that

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<v Speaker 3>pattern in the marketplace. Now.

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<v Speaker 2>Hey, speaking of the marketplace, I mean a lot has

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<v Speaker 2>changed when it comes to distribution. How how would you

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<v Speaker 2>know twenty years ago you react to selling a movie

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<v Speaker 2>to Amazon. Just even thinking about.

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<v Speaker 3>That, Oh my god, it would have been absolute sacrilege.

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<v Speaker 3>Like it's like I couldn't even believe. Like, you know,

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<v Speaker 3>twenty years ago, there was big, you know, demarcations between

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<v Speaker 3>film and television. You know, there's a big demarcation between

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<v Speaker 3>movies that went theatrical versus straight to video. You know,

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<v Speaker 3>the idea that something would just stream and that people

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<v Speaker 3>would watch it on their phones and on small screens

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<v Speaker 3>complete would have been completely you know, antathetical to what

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<v Speaker 3>we do as filmmakers. So yeah, there's been a huge

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<v Speaker 3>amount of change, you know, some sort of better and

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<v Speaker 3>probably some.

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<v Speaker 2>Who have you accepted it that people might not watch

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<v Speaker 2>this on the biggest screen in their house.

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<v Speaker 3>I wouldn't say I've accepted this. I wish I could

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<v Speaker 3>say I would. I think I would say that. I

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<v Speaker 3>don't think you that we as filmmakers will ever really

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<v Speaker 3>kind of get over the joy of, you know, having

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<v Speaker 3>our content seen in quiet, in a group experience on

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<v Speaker 3>a big screen in a dark room, and it still

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<v Speaker 3>remains most of our preference and certainly as mine, I'm

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<v Speaker 3>really enjoying this particular journey with Amazon because they're marketing

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<v Speaker 3>the movie in a way broader way and outside their own,

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<v Speaker 3>you know, beyond their own sort of channels, their own

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<v Speaker 3>digital channels. And this may be the wave of the

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<v Speaker 3>future that allows us to feel the sort of sense

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<v Speaker 3>that are happening is happening when versus just what I've

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<v Speaker 3>experienced in the past with other you know, digital distribution

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<v Speaker 3>situations where I'm like, oh, did the movie come out today?

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<v Speaker 3>I wouldn't know, you know, that's really terrifying after all

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<v Speaker 3>these years of work. But you know, we're still adjusting

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<v Speaker 3>to this. But I don't think it's going back. I mean,

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<v Speaker 3>I think this is this is the way we're you're

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<v Speaker 3>going to see most of our content now.

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<v Speaker 1>Yeah, it's different. Well, you know, we were thinking about,

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<v Speaker 1>you know, in our setup to you, or thinking about

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<v Speaker 1>our conversation today and our planning meeting this morning. It's

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<v Speaker 1>you know, there are lots of avenues streaming right, which

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<v Speaker 1>has been great for people who create movies and films

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<v Speaker 1>and all kinds of content. There's lots of financial interest,

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<v Speaker 1>there are strikes, there's generative AI like we're still trying

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<v Speaker 1>to figure out kind of what's next. Is it still fun?

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<v Speaker 1>For you, like life on a set and putting something together.

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<v Speaker 1>Is it still fun?

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<v Speaker 3>You know, it really is. The part you just mentioned

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<v Speaker 3>is always fun, which is actually made the content. The

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<v Speaker 3>business is rather harrowing at the moment, so you know,

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<v Speaker 3>there's these long periods where you're sort of trying to

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<v Speaker 3>get the project you know, accepted, trying to get it sold,

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<v Speaker 3>getting somebody to be its champion, you know, being noisier

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<v Speaker 3>than the next you know, eight thousand people with the

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<v Speaker 3>script under their arm, you know, fitting into narrowed slots,

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<v Speaker 3>with conglomeratized companies that are pulling back, not forward on content.

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<v Speaker 3>That whole part is exhausting and particularly tricky, I think

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<v Speaker 3>for producers because you know, it's a very entrepreneurial kind

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<v Speaker 3>of a game and we used to experience long periods

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<v Speaker 3>of lows for momentary periods of highs that were accompanied

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<v Speaker 3>by back end participation and you know, sharing in success,

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<v Speaker 3>and that doesn't exist anymore. So the business aspects of

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<v Speaker 3>it are not particularly good. I think at the moment.

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<v Speaker 3>They're bound to get better when too much content will

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<v Speaker 3>make you know, studios and streamers turned back to the

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<v Speaker 3>thing itself. But the creative process is like always an

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<v Speaker 3>utter joy and like kind of what I live for

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<v Speaker 3>and I guess why I just keep doing this crazy

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<v Speaker 3>thing like banging my head against the wall.

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<v Speaker 2>And we're speaking right now with the Academy Award winning

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<v Speaker 2>producer Kathy Schulman. She's president's CEO of Well Entertainment. It's

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<v Speaker 2>a film and TV production company with a focus to

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<v Speaker 2>produce content that appeals to diverse audiences. Her latest movie,

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<v Speaker 2>Idea of You, stars Anne Hathaway and it made its

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<v Speaker 2>debut at south By Southwest and it opens wide through

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<v Speaker 2>Amazon tomorrow.

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<v Speaker 1>You know, Kathy, one of the things, as you say,

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<v Speaker 1>I feel like that the way with us we walk

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<v Speaker 1>in the studio, and that's the fun part. It's the

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<v Speaker 1>all the other stuff leading up to it that can

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<v Speaker 1>be frustrating and tough. Having said that, you know, you

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<v Speaker 1>produced recently The Woman King Viola Davis Sony TriStar grossed

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<v Speaker 1>over one hundred million globally. I hope I have the

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<v Speaker 1>right amount. The director on the movie talked about having

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<v Speaker 1>a hard time get our movies funded. She's a proven director.

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<v Speaker 1>You are a proven entity in this industry. You've got

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<v Speaker 1>a seat at the table. You're in the room where

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<v Speaker 1>it happens. Why is it still so hard though it

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<v Speaker 1>seems like for women to get funding for their projects

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<v Speaker 1>in Hollywood?

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<v Speaker 3>You know, that's such a good question. And you know,

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<v Speaker 3>having been involved in a lot of research around this,

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<v Speaker 3>you know, through the more film traffic work that I do,

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<v Speaker 3>you know, with women in film and with reframe and

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<v Speaker 3>you know, with Stacy Smith and Annenberg and all this.

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<v Speaker 3>You know, we just continue to see these trends where,

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<v Speaker 3>you know, those people who control purse strings or control

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<v Speaker 3>finances are less likely to put money in the hands

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<v Speaker 3>of women. You know, it seems that you know, research

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<v Speaker 3>has has has revealed this the why it just doesn't

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<v Speaker 3>make any sense. Things along the lines of, you know,

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<v Speaker 3>women are too busy multitasking to take care of the money. Look,

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<v Speaker 3>that's insane. I mean, think about it. If men were

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<v Speaker 3>so good at you know, multitasking, then all their movies

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<v Speaker 3>would be success. You know, do that makes no sense?

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<v Speaker 3>Or you know women, you know women women, you know, uh,

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<v Speaker 3>aren't as good with money. Well, we've been managing money

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<v Speaker 3>and you know, even in the household since the dawn

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<v Speaker 3>of time. Or or you know, women don't know what

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<v Speaker 3>men want. Well, that's ridiculous because the majority marketplace is

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<v Speaker 3>women and women you know, by the majority of film,

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<v Speaker 3>television and streaming, and frankly, women by them buy more

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<v Speaker 3>than men of everything, including cars and technology and everything else.

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<v Speaker 3>In fact, we shop a lot in case anyone hasn't noticed. So,

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<v Speaker 3>you know, I think that the reasons that that that

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<v Speaker 3>that end up being researched are really kind of mythic

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<v Speaker 3>and falls and that we're really dealing with bias. Well

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<v Speaker 3>still has to be you know removed.

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<v Speaker 1>Yeah, it's interesting. Well, and you referenced you know, you've

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<v Speaker 1>been in the industry. You've also looked at the industry

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<v Speaker 1>in an advocacy role, as you mentioned your president of

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<v Speaker 1>Women in Film for more than a decade. Just got

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<v Speaker 1>about a minute left here. You know, what are the

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<v Speaker 1>things that you feel like you've done or helped to

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<v Speaker 1>get done to help reduce that disparity between men and

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<v Speaker 1>women in this in this industry? What moves the needle?

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<v Speaker 3>You know, I think that you know, we've been really

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<v Speaker 3>successful in starting to create a pipeline. You know, that's

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<v Speaker 3>important that you know that for these you know, uh,

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<v Speaker 3>decision making jobs or gatekeeper jobs, writer, director, producer, cinematographer, editor, executive,

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<v Speaker 3>you know, pipeline is crucial, and I do think we've

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<v Speaker 3>done that. There's been a huge education campaign and we

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<v Speaker 3>have made progress and we have moved the numbers. Where

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<v Speaker 3>we still have a lot of work to do, you know,

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<v Speaker 3>is probably from the top down. We've made some progress

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<v Speaker 3>in bringing more women around decision making tables, which definitely

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<v Speaker 3>affects GOT content is chosen, right, But yeah, I mean

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<v Speaker 3>there's still a way to go.

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<v Speaker 1>All right, So appreciate it so much. Fun Kathy Schulman,

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<v Speaker 1>President CEO, well entertained meant Academy Award winning producer Idea

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<v Speaker 1>of View opening wide through Amazon on May second. Thanks

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<v Speaker 1>so much,