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Speaker 1: Today's Daily Highlight from Elvis Duran in the morning show.

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Speaker 2: There's on my list of things to do today, I

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Speaker 2: have to do a video after the show for our

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Speaker 2: Audio Con twenty twenty four. What is that? It's an event?

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Speaker 2: We do it. iHeart here to headquarters. We're very excited

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Speaker 2: to talk about research exploring differences between marketers and consumers

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Speaker 2: that they're trying to reach. Excellent, I think we're great

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Speaker 2: at doing that. Yeah. Am I the only one in

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Speaker 2: the room that thinks that we're great at doing that?

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Speaker 3: Yeah?

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Speaker 4: No, I think we are pretty good at doing it.

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Speaker 2: Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,

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Speaker 2: maybe people listening can help me out. While most marketers

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Speaker 2: know what an apparol sprits is, only half of consumers do. Okay,

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Speaker 2: I agree with that. Thirty three percent of consumers have

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Speaker 2: no idea what a charcotery board is. Again, marketers do.

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Speaker 2: So there's a separation between the people who are in

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Speaker 2: charge of bringing the message to you. They think you

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Speaker 2: know about things that you may not know about, and

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Speaker 2: they're marketing things to you and you have no idea

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Speaker 2: what they are. This is what they're saying, Yes, Nate,

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Speaker 2: what what is a sprits just for people that don't

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Speaker 2: know's it's a cocktail. Maybe with apparol it's you know,

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Speaker 2: you can drink it on the beaches of Italy. I

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Speaker 2: think it's and and so apperol is a bitter. Here's

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Speaker 2: the thing. Marketers know that because they have a buttload

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Speaker 2: of money and they can travel to Italy and order

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Speaker 2: Aperol spritss while sitting on yachts. Majority of the people

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Speaker 2: don't do that, you know. But a lot of a

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Speaker 2: lot of restaurants now when you go to brunches and

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Speaker 2: things like that, Aperol sprits is are the number one cocktail.

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Speaker 2: But a lot of people don't go to brunches. That's

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Speaker 2: why Danielle loves her avocado toast. There's a lot of

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Speaker 2: people out there who have no idea what avocado toast is,

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Speaker 2: Oh my gosh, but Danielle single headedly has brought it

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Speaker 2: to the marketplace.

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Speaker 4: Danielle, it's so wonderful.

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Speaker 2: Locado toast industry owes you a big thing.

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Speaker 3: Yes, I feel like if you have social media, you

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Speaker 3: would know what a charcuterie board was. Because Sarcucci last

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Speaker 3: the last I still do last year, it was everywhere,

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Speaker 3: like every kind of sharkuterie, but like they would make

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Speaker 3: their table a charcuterie board board underneath.

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Speaker 2: But you're forgetting something but marketing. You only know that

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Speaker 2: if you follow sites and accounts that are into charcuterie.

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Speaker 5: Boards, because they really funnel that stuff towards you, Like,

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Speaker 5: I bet my boyfriend has no idea about I know

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Speaker 5: he knows what a charcuterie board is, but I don't

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Speaker 5: think it pops up on his feed up.

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Speaker 2: Probably that's what what is on your So what is

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Speaker 2: on your boyfriend's feed the what does he what does

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Speaker 2: he know about cars?

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Speaker 5: It would be cars, sneakers, sports, specifically Ohio State football,

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Speaker 5: and anything that has to do with Chicago weed. I

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Speaker 5: think that's all what auto populates onto his A lot

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Speaker 5: of music, that's what he's interested in. But I don't

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Speaker 5: think he follows any type of like design or cooking

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Speaker 5: or brunch or anything like that.

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Speaker 2: Page Does he know what an eperol sprits is?

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Speaker 4: I would say, no, I want I'm gonna tell him

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Speaker 4: right now.

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Speaker 2: Okay, here's what I think our show is all about.

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Speaker 2: We sort of bridge that gap. I do believe. I

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Speaker 2: do believe. We talk about all sorts of things. On

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Speaker 2: our show. I mean, we can go thirty minutes and

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Speaker 2: talk about one hundred different things having to do with

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Speaker 2: music and things we drink, in places we visit, ye

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Speaker 2: in wildlife, and you know, we sort of check off

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Speaker 2: all those boxes because we're sort of a rapid fire show,

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Speaker 2: you know, absolutely, and sometimes we dwell for a long time.

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Speaker 2: But stuff like we're.

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Speaker 4: Doing right now, No, but I think that's stuff. It's

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Speaker 4: important to also know your audience and.

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Speaker 5: Who you're talking to, because if you're you know, if

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Speaker 5: we were to all of a sudden just like jump

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Speaker 5: into the sports arena. I don't know how many of

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Speaker 5: our listeners are hardcore sports fans. I think definitely in

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Speaker 5: New York We've got like people like Danielle who are

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Speaker 5: hardcore sports fans.

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Speaker 4: But I think the majority don't come to us.

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Speaker 2: For that exactly. For instance, let's say soccer. For instance, Okay,

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Speaker 2: let's use World Cup. It's coming to the New York

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Speaker 2: area partially here in other places, right, But if someone

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Speaker 2: who let's say the World Cup organization, wants to buy

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Speaker 2: time on our show to talk about the World Cup,

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Speaker 2: I would say to them, well, look, you know what,

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Speaker 2: only maybe ten percent of our audience is excited about

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Speaker 2: about World Cup. Why don't you spend the money to

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Speaker 2: get more people excited and bring them in make them

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Speaker 2: more excited about it. Danielle, you see in your house

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Speaker 2: one hundred percent people of the people in your house

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Speaker 2: are in a World Cup. But in the reality here

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Speaker 2: in the United States soccer football as you call it,

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Speaker 2: it is that it's not as huge as you think

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Speaker 2: it is. Well, that's but you do a great job.

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Speaker 2: You do a great job coming in here every week

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Speaker 2: and talking about World Cup. When World Cup is going on,

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Speaker 2: you talk about soccer games, you talk about the teams.

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Speaker 2: It's people like you that make it more of a

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Speaker 2: commonplace thought with people who are not familiar.

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Speaker 3: World Cup needs to come in and pay me to

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Speaker 3: go out there and be the ambassador.

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Speaker 4: Oh my god, we're may wouldn't that be cool?

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Speaker 5: But yeah, I think I mean, honestly, I think I

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Speaker 5: suffer from this same thing. Like there are things that

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Speaker 5: I think. Okay, everybody knows this song because when I

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Speaker 5: was growing up, everybody that I was around heard the song.

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Speaker 5: The station's played this song, and then you guys will

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Speaker 5: be like, no, we've never heard that, because it was

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Speaker 5: a completely different thing here than where I was, right,

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Speaker 5: and I don't recognize and understand that because it was

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Speaker 5: everywhere where I was, you know, and vice versa.

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Speaker 3: And I think they also make the mistake of thinking

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Speaker 3: that if you're a certain person, or like say you're

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Speaker 3: a mom, or say you're a single person, you're into

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Speaker 3: specific things. Not every single person, not every mom, not

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Speaker 3: every dad is into the same things or does the

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Speaker 3: same things with their kids. And they're like, oh, yeah,

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Speaker 3: you should, you should definitely advertise this you're a mom.

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Speaker 3: I'm like, well, that's that's that doesn't mean anything. I mean, like,

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Speaker 3: you know what I mean under right, Like just because

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Speaker 3: I had kids doesn't mean I can't control my pay,

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Speaker 3: Like I don't need you to come in and ask

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Speaker 3: me to do depends and I'll yeah, but you have kids.

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Speaker 3: That doesn't mean everybody who has Well.

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Speaker 2: Don't you remember they're they're asking Scary to do commercials

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Speaker 2: for a rectile dysfunction.

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Speaker 4: Yes.

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Speaker 2: No, Well, it's like, well, don't you have a dysfunctional penis? No,

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Speaker 2: he has a lot of friends. Hold on, did you

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Speaker 2: do the ad for a rectile dysfunction? No?

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Speaker 1: They gave me sample copy. I said, I want to

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Speaker 1: see what this is all about. And they said, read this,

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Speaker 1: and I'm like, I'm not going to say it because

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Speaker 1: it was they was speaking about like I had this problem.

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Speaker 2: I said, no, I don't. I said, I know about it.

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Speaker 2: But you can still be a communicator and talk to

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Speaker 2: other men about Hey, yes, it's a man's voice talking

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Speaker 2: about a rectile dfunction doesn't mean dysfunction, doesn't mean you

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Speaker 2: have it. I was willing to do that. I was

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Speaker 2: willing to.

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Speaker 3: But I think a lot of times perception is reality,

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Speaker 3: and if Scary is talking about it, half the people

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Speaker 3: half listening will think, wow, scary, he's got a pro Why.

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Speaker 2: Yeah, Scary, simply scary could say, look, a rectil dufunction,

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Speaker 2: a dysfunction, A rectile dysfunction is a real thing. Let's

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Speaker 2: take my friend Nate for example.

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Speaker 4: That's what he does. Though, Remember the vaginal rejuvenation thing.

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Speaker 5: They want to yell and I to talk about. Both

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Speaker 5: of us are like, I think I'm good. Scary like

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Speaker 5: I'll do it all, talk about my girlfriend. We're like, what,

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Speaker 5: just that's what you want?

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Speaker 2: Oh my god? What Nate? What do you remember when

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Speaker 2: he did the spec spot for the Boner medication. He's like, yeah,

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Speaker 2: I was sitting around with my friends. We were talking

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Speaker 2: about our erections, like, no, guy, that was the first draft. Yeah,

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Speaker 2: that back to the drawing board. They're scary with gay guys.

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Speaker 2: We don't even talk about erections. I mean, I don't

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Speaker 2: know what are you doing.

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Speaker 1: So we're hanging out in the bar, sitting around having

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Speaker 1: some beers, Like, hey.

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Speaker 2: Okay, the whole point of this conversation is this we're having.

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Speaker 2: You know, we're marketers. You know what we have. We

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Speaker 2: have partners that want to come to us to get

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Speaker 2: the word out. All right, Let's say in arectile dysfunction

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Speaker 2: company does approach us again, I would have a million

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Speaker 2: ideas for them, and they doesn't mean I can't get

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Speaker 2: a boner, doesn't mean it's just a It's a conversation

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Speaker 2: a lot of guys have.

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Speaker 4: You know, it's an important conversation. Somebody should talk about it.

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Speaker 2: Yeah, it is. And my name is Elvis Durant, initials

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Speaker 2: ed on the obvious one for oh, to be perfect.

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Speaker 2: You're providing an education for people. Okay, exactly, So this

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Speaker 2: is the point. Marketers. We are marketers. What we do

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Speaker 2: for a living is we market things. That's how that's

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Speaker 2: how we keep the lights on. That's how we get paid.

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Speaker 2: That's how we can afford apparel, spritches and avocado toasts.

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Speaker 1: Can you put the disclaimer at the end of the

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Speaker 1: commercial saying that you don't have but this isn't.

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Speaker 2: Why this is a paid actor.

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Speaker 3: I always think about that when I see like a

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Speaker 3: billboard with like someone that says that they have like

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Speaker 3: an STD. Oh yeah, and I'm well, there must be

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Speaker 3: an actor because because they're getting paid to do the billboard.

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Speaker 3: And then I go, but now do all their friends

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Speaker 3: and family think that they have an STD because their

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Speaker 3: face is on the billboard? Saying like, I don't know,

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Speaker 3: how does it work? Because, like I said, in reality.

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Speaker 2: Well look at it this way though. I mean, STDs

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Speaker 2: are not that uncommon, they're they're so if you have.

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Speaker 3: An if you don't have one, do you want people

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Speaker 3: to think you do this? I'm just what I'm just saying.

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Speaker 2: It's scary. If scary can't get hard whatever is not

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Speaker 2: my problem. I don't care. Doesn't doesn't make me like

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Speaker 2: him anymore or less.

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Speaker 4: You know, someone needs to be the face of super Gonerrhea.

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Speaker 2: I guess so scary you have all these friends, you

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Speaker 2: have uh, Brian Darren, Yeah, people like that. You should

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Speaker 2: in these commercials do a commercial using your friend flaccid frame.

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Speaker 3: Don't forget Herpe's Harry.

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Speaker 2: Herpe's Harry has the.

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Speaker 3: Exactly when I was saying that was gone Ria Gary.

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Speaker 3: The other day he.

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Speaker 2: Told me our favorite drag queen Chlamydia burns this morning,

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Speaker 2: philist phil anyway, So make it relatable, Scary, Okay, that's

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Speaker 2: all you have to do. This is the dumbest conversation.

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Speaker 2: I think I'm about to lose my computers.

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Speaker 4: Is there an STD song that we could just spin

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Speaker 4: real quick?

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Speaker 2: How about antal leakage eron? Oh my gosh, I think

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Speaker 2: there's a pill for that.

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Speaker 3: He's going to do the commercial for it next week.

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Speaker 2: Scary. Will he'll do a commercial for anyone necessarily? No.

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Speaker 3: Yes, It is funny because the sales department does know.

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Speaker 3: If they come to a lot of us, they'll go,

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Speaker 3: all right, I'll just go to Scary and they will

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Speaker 3: say that in the conversation.

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Speaker 2: True, Scary will go down to the sales floor and

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Speaker 2: you always know where he is because you can see

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Speaker 2: his legs coming out from beneath the desk. Try to

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Speaker 2: drum up some business down there.

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Speaker 4: We love.

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Speaker 2: Anyway.

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Speaker 4: Lotana ran