WEBVTT - We’re Going to Need a Better Boat

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<v Speaker 1>Pushkin. One of the really striking things about technological progress

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<v Speaker 1>is the way one breakthrough leads to another. For example,

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<v Speaker 1>mass adoption of laptops led people to create better, cheaper batteries.

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<v Speaker 1>Those better cheaper batteries made it possible to build affordable

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<v Speaker 1>electric vehicles, and then the proliferation of electric vehicles led

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<v Speaker 1>people to create even better, even cheaper batteries, and those

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<v Speaker 1>better cheaper batteries are now leading to everything from grid

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<v Speaker 1>scale energy storage to flying cars. Of course, those advances

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<v Speaker 1>they don't just happen. People have to look at the

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<v Speaker 1>world and think I'm going to start with what exists

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<v Speaker 1>now and build something new. One of those people is

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<v Speaker 1>Mitch Lee.

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<v Speaker 2>That very first time I've one in at Tesla, my

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<v Speaker 2>mind jumped forward two steps to this should exist for boats.

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<v Speaker 2>It makes even more sense in marine applications because gas

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<v Speaker 2>boats have all these acute problems with them. They're loud,

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<v Speaker 2>they've got noxious fumes on them, they're pain to maintain,

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<v Speaker 2>they're super unreliable, they're expensive to operate, and when you

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<v Speaker 2>go electric you end up addressing those acute pain points.

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<v Speaker 1>I'm Jackie Wolstein, and this is what's your problem? The

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<v Speaker 1>show where I talk to people who are trying to

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<v Speaker 1>make technological progress. My guest today is Mitch Lee. He's

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<v Speaker 1>the co founder and CEO of ARC Boats. He grew

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<v Speaker 1>up boating with his family in northern California, eventually became

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<v Speaker 1>a software engineer, and he founded ARC in twenty twenty one.

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<v Speaker 1>Mitch's problem is this, how do you build electric boats

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<v Speaker 1>that are better than gas powered.

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<v Speaker 2>Boats, and how do you.

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<v Speaker 1>Do it at scale and at a competitive price. ARC

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<v Speaker 1>is currently developed being hybrid electric tug boats, and they're

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<v Speaker 1>already selling electric wake boats, boats people can take out

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<v Speaker 1>on lakes or rivers for fun. To start, I asked

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<v Speaker 1>Mitch to tell me the first big problem that he

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<v Speaker 1>and his colleagues had to solve when they started the company.

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<v Speaker 2>The challenge is that boats consume a lot of power.

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<v Speaker 2>Water is a thousand times more dense than air, which

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<v Speaker 2>means that if you want to stain a full day's

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<v Speaker 2>worth of activity out on the water, you need to

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<v Speaker 2>store a lot of energy on board. If you're going

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<v Speaker 2>to go electric, that means really big battery packs. Those

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<v Speaker 2>really big battery packs are the first order problem that

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<v Speaker 2>you need to solve. If we say, hey, we want

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<v Speaker 2>over two hundred kilo hours of battery capacity? Who can

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<v Speaker 2>give it to us? We can't go to Amazon and

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<v Speaker 2>just like buy one. So part of it is as

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<v Speaker 2>it exist.

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<v Speaker 1>And you can't go to like shen Zhen, like there's

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<v Speaker 1>not somebody who sells battery packs to everybody somewhere.

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<v Speaker 2>No, and okay, because they tend to be very specific

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<v Speaker 2>to the use case, the geometry that you want, and

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<v Speaker 2>there are people that are trying to do this. But

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<v Speaker 2>then the problem shifts to okay, well now they're cost

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<v Speaker 2>prohibitive and you almost have to bring them in house

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<v Speaker 2>to get the cost down low enough to be able

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<v Speaker 2>to make your product competitive. What we do is we

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<v Speaker 2>go to automotive suppliers, people that are operated insane scale

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<v Speaker 2>and have incredible quality standards because automotive operates at a

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<v Speaker 2>much higher quality standard than marine, So we get to

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<v Speaker 2>take advantage of all of those and then bring them

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<v Speaker 2>into the marine industry.

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<v Speaker 1>What are the particular challenges of building a battery pack

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<v Speaker 1>for the water One is just its size.

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<v Speaker 2>The arc sport are wakesport both today is two hundred

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<v Speaker 2>and twenty six kilo hours battery pack. That's three or

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<v Speaker 2>four times the size of an Alle Sedan's battery pack.

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<v Speaker 2>That's kind of a sense of scale. So we're a

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<v Speaker 2>little bit constrained on mass, We're not that constrained on volume.

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<v Speaker 2>We're very constrained on price. If you go try to

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<v Speaker 2>build a two hundred and twenty six kilo one hour

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<v Speaker 2>battery pack, that can get very expensive very quickly if

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<v Speaker 2>you are not driving really good economics behind the battery pack. Huh.

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<v Speaker 1>So it's not a technological problem, but it's a technoeconomic

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<v Speaker 1>problem really that you're setting out to solve.

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<v Speaker 2>Now, the mass does come in in the sense that

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<v Speaker 2>it's not necessarily that your mass constrained. But you now

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<v Speaker 2>have thousands of pounds of battery pack that you need

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<v Speaker 2>to place onto a boat. And where you place that,

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<v Speaker 2>how you integrate it, how you offset the weight of that,

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<v Speaker 2>how you support the weight of that. That all starts

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<v Speaker 2>to become these second order problems that you need to solve.

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<v Speaker 2>So Step one, build really big battery pack. It's heavy,

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<v Speaker 2>it's expensive. Now Step two is go build the boat

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<v Speaker 2>around that and have it compensate for the weight, for

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<v Speaker 2>the price, for the volume of it in a way

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<v Speaker 2>that isn't just not compromising on the experience, but is

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<v Speaker 2>actually making the experience better. Same way automotive comes along.

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<v Speaker 2>They build the car around the battery pack and suddenly

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<v Speaker 2>you have a fronk and a low center of gravity

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<v Speaker 2>and all this performance that you unlock.

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<v Speaker 1>So where are you now? Tell me about the boat

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<v Speaker 1>or boats that you're selling now?

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<v Speaker 2>Yeah, we as a company started on the consumer side

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<v Speaker 2>and started with a product called the ARC one. We

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<v Speaker 2>called it kind of a luxury cruiser. It's got a

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<v Speaker 2>novel seating layout, it's a lot of fun for lakes rivers,

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<v Speaker 2>that sort of thing. And that was really our pilot production,

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<v Speaker 2>our test bed, the product that we use to go

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<v Speaker 2>develop the technology necessary to make electric boats viable at

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<v Speaker 2>a larger scale. And we took all those learnings from

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<v Speaker 2>that program and ported it over to what we are

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<v Speaker 2>now ramping production of, which is the ARC Sport. The

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<v Speaker 2>ARC Sport's a twenty three foot fully electric wakesport boat.

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<v Speaker 2>You know, if you go look out at a laker

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<v Speaker 2>river today, you're going to see families out there wakesurfing, wakeboarding,

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<v Speaker 2>water skiing, pulling inner tubers. This is the type of

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<v Speaker 2>boat that you do it with. We're ramping production of

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<v Speaker 2>that right now. We've got a month's long backlog for

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<v Speaker 2>the product. We're really just trying to keep up with

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<v Speaker 2>the demand that we see for it.

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<v Speaker 1>Yeah, what did it say on your website? Is it?

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<v Speaker 1>It's something twenty twenty six? Is it summer?

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<v Speaker 2>Like?

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<v Speaker 1>If I try and buy one now, when can I

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<v Speaker 1>get one?

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<v Speaker 2>Yeah, we're working through basically the last slots before summer

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<v Speaker 2>of twenty twenty six. That seems like is that a

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<v Speaker 2>good problem to have? I mean, it's better than nobody

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<v Speaker 2>buying it.

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<v Speaker 1>I don't know, is it? How is demand working for you?

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<v Speaker 2>Yes, it's a good problem to have, and it's still

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<v Speaker 2>a problem, and those two things can both be true.

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<v Speaker 2>It's the better problem to have versus nobody wants the product.

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<v Speaker 2>It's still a problem in that we want to deliver

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<v Speaker 2>great customer experiences to people, and your summer season matters

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<v Speaker 2>a lot, and so if we slip production targets by

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<v Speaker 2>a few weeks that can really impact somebody's.

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<v Speaker 1>Yes, yes, it's the difference between February and March nobody

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<v Speaker 1>cares about. But the difference between July and August is

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<v Speaker 1>a big one, right heah out there for the fourth

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<v Speaker 1>of July or whatever.

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<v Speaker 2>So we really emphasize that as a company, and we

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<v Speaker 2>try to not over promise to customers. And you know

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<v Speaker 2>this is it's a balancing act we are that we're

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<v Speaker 2>trying to strike.

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<v Speaker 1>What's the rate limiting step? I mean, you just have

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<v Speaker 1>one factory or are you like supply constrained in some way?

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<v Speaker 2>Yeah, we're supply constrained. One of the things that we're

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<v Speaker 2>doing well from a business perspective here, what we want

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<v Speaker 2>to make sure that we do in priority order is

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<v Speaker 2>build a product that people love and want. Build a

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<v Speaker 2>better boat, deliver better boats to the market. The next

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<v Speaker 2>thing is make sure that we make money on those boats.

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<v Speaker 2>And then the third is ramp production of them, ramp

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<v Speaker 2>supply in order to tackle those last two simultaneously. What

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<v Speaker 2>we're doing is as the way that we're ramping production

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<v Speaker 2>is that we're getting more efficient at production.

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<v Speaker 1>Are you losing money on the marginal boat? Still?

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<v Speaker 2>Is that I make money on the marginal boat. This

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<v Speaker 2>is very different than automotive. Again, you will see many

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<v Speaker 2>car companies.

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<v Speaker 1>You don't have to sell a million of them to

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<v Speaker 1>exactly yeah.

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<v Speaker 2>Yeah, we can make money even on the earliest units

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<v Speaker 2>of them. But the again dissimilar to how the automotive

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<v Speaker 2>industry works, which is very robotic, very automated production lines.

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<v Speaker 2>Boat building is much more labor intensive, is a bit

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<v Speaker 2>of a craft.

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<v Speaker 1>Indeed, boat companies have craft in the name sometimes.

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<v Speaker 2>Right, exactly, it is very much a craft.

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<v Speaker 1>I'm a business standpoint. That seems bad, right, Like that

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<v Speaker 1>sounds like high unit cost to me when you say craft.

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<v Speaker 2>It is high unit costs. And you'll see that boats

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<v Speaker 2>are actually quite expensive.

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<v Speaker 1>So, yes, your boat is expensive, right, How much does

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<v Speaker 1>your boat cost?

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<v Speaker 2>It's it starts a two hundred and sixty eight thousand

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<v Speaker 2>dollars for the wake sport boat.

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<v Speaker 1>Which I don't know anything about wakesport bucks. I was

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<v Speaker 1>shocked by how expensive that is.

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<v Speaker 2>That's shocked expensive. And the rest of the market is

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<v Speaker 2>also there for the premium side of this market.

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<v Speaker 1>So how many people in America buy a three hundred

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<v Speaker 1>thousand dollars boat every year?

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<v Speaker 2>The marine industry is interesting for a variety of reasons,

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<v Speaker 2>and in this market in particular, one of the things

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<v Speaker 2>that you see is that, well, you look at your

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<v Speaker 2>sedan market and you have your Hanta Civics, your Nissan Ultimas,

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<v Speaker 2>but then you have your Mercedes S Class, your your

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<v Speaker 2>model ass whatever it is, and you see the volume

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<v Speaker 2>really favors that economy class sedan, and then it's a

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<v Speaker 2>smaller peak of demand at that premium sand class. In boating,

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<v Speaker 2>it's the opposite.

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<v Speaker 1>Well, because nobody needs a boat to get to work.

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<v Speaker 2>Right, right, and if you have this house on a

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<v Speaker 2>lake or a river, you know you care about Hey,

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<v Speaker 2>I just want the best boat. You're probably rich, right, yes,

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<v Speaker 2>so you end up wanting to buy the best one.

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<v Speaker 2>So the demand is actually at that higher end, which

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<v Speaker 2>is why you see the prices go. And kind of

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<v Speaker 2>going back to that roadmap, that business is what ultimately

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<v Speaker 2>supports everything else that we're doing. We started here for

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<v Speaker 2>a reason. It's a premium class of boat. It has

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<v Speaker 2>moderate volumes to it, so we could really scale up

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<v Speaker 2>to a meaningful business just in that market alone. But

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<v Speaker 2>what we're doing is we're taking that same technology and

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<v Speaker 2>copying it over to other sectors. You could look at

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<v Speaker 2>kind of any car company that uses the same platform

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<v Speaker 2>to build multiple products. We're doing that same thing at ARC,

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<v Speaker 2>so that allows us to expand pretty quickly into other

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<v Speaker 2>consumer segments. We've already announced the Our Coast that's a

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<v Speaker 2>center console boat that is intended for that fishing and

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<v Speaker 2>leisure market that gets a lot more popular in Florida

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<v Speaker 2>and the East Coast. And that same technology is also

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<v Speaker 2>what lays the foundation for us to get into commercial,

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<v Speaker 2>which is one of our big expansions recently.

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<v Speaker 1>Yeah, I want to talk a lot about commercial. I

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<v Speaker 1>mean that seems from a sort of broader it seems

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<v Speaker 1>like a much bigger market presumably, right, if just in

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<v Speaker 1>terms of dollars, in terms of emissions, in terms of

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<v Speaker 1>lots of things. I feel like commercial is a really

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<v Speaker 1>interesting part of the conversation. But before we get there,

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<v Speaker 1>just a couple of things, Like one, tell me about

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<v Speaker 1>safety and when you're sort of building an electric boat

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<v Speaker 1>from scratch, what do you got to think about in

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<v Speaker 1>terms of safety.

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<v Speaker 2>We care about making sure that we are moving this

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<v Speaker 2>industry in a safer direction. Gas boats today are not

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<v Speaker 2>that safe. Engine fires are pretty common. You end up

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<v Speaker 2>running these combustion engines in a chamber that traps fumes

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<v Speaker 2>in it. So the whole of this boat can trap fumes,

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<v Speaker 2>and so boats come with these things called blowers that

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<v Speaker 2>eject those fumes. If you forget to run a blower,

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<v Speaker 2>it can be disastrous and incredibly dangerous.

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<v Speaker 1>So you're telling me your boat doesn't have to be

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<v Speaker 1>that safe to be higher than a boat, I'm.

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<v Speaker 2>Saying that you're dramatically safer where the industry is at today,

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<v Speaker 2>I mean, is there, Like I take your point, and

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<v Speaker 2>internal combustion engines are just kind of crazy, right, It's

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<v Speaker 2>crazy that they work by having little explosions thousands of

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<v Speaker 2>times per minute.

0:12:46.156 --> 0:12:50.156
<v Speaker 1>But that's actually what's going on. I mean presumably, Like

0:12:50.196 --> 0:12:53.036
<v Speaker 1>I totally believe that your boats are safer. Surely there

0:12:53.036 --> 0:12:56.676
<v Speaker 1>are some risks associated with putting a giant battery pack

0:12:56.716 --> 0:12:59.036
<v Speaker 1>on a boat. I mean, tell me about that.

0:12:59.396 --> 0:13:02.796
<v Speaker 2>Yeah, So you think about safety in terms of redundancy.

0:13:02.836 --> 0:13:05.636
<v Speaker 2>No system is perfectly safe, and so you're thinking about, Okay,

0:13:05.636 --> 0:13:08.756
<v Speaker 2>if something fails, then how many war times can it

0:13:08.756 --> 0:13:11.996
<v Speaker 2>fail before it actually becomes a concern. When we think

0:13:12.036 --> 0:13:14.836
<v Speaker 2>about the battery pack, the obvious thing that you want

0:13:14.876 --> 0:13:17.916
<v Speaker 2>to make sure you're safe for is water ingress. You

0:13:17.956 --> 0:13:20.236
<v Speaker 2>want to make sure no water gets into that battery pack.

0:13:20.396 --> 0:13:22.836
<v Speaker 1>And just to be clear, just like dumb question, why

0:13:22.876 --> 0:13:24.396
<v Speaker 1>is it bad if the battery gets wet?

0:13:24.796 --> 0:13:28.036
<v Speaker 2>Yeah, I mean because if you in theory, if you

0:13:28.116 --> 0:13:30.956
<v Speaker 2>take a battery pack and you dunk it in water.

0:13:31.036 --> 0:13:33.716
<v Speaker 2>It can it can go into what's known as thermal runaway.

0:13:33.756 --> 0:13:37.036
<v Speaker 2>It can catch fire, and stopping a battery fire is

0:13:37.076 --> 0:13:40.956
<v Speaker 2>really hard because those chemicals are good at burning even

0:13:41.076 --> 0:13:41.996
<v Speaker 2>absent oxygen.

0:13:42.116 --> 0:13:45.676
<v Speaker 1>That is obviously bad anywhere, and obviously particularly bad if

0:13:45.676 --> 0:13:48.356
<v Speaker 1>you're out on the water. Classic thing you don't want

0:13:48.396 --> 0:13:48.836
<v Speaker 1>on a boat.

0:13:48.916 --> 0:13:52.756
<v Speaker 2>Yes, yeah, So if you kind of rapidly step through

0:13:52.796 --> 0:13:54.876
<v Speaker 2>these steps, you're like, okay, you want to get notified

0:13:54.876 --> 0:13:57.476
<v Speaker 2>about this. Great, Yeah, you've got leak sensors in there.

0:13:57.596 --> 0:13:59.796
<v Speaker 2>Then you want to allow as much water into the

0:13:59.836 --> 0:14:03.956
<v Speaker 2>pack as possible before it actually becomes a safety concern. Oh. Interesting,

0:14:04.276 --> 0:14:05.996
<v Speaker 2>So you design the pack in a way that can

0:14:05.996 --> 0:14:08.196
<v Speaker 2>actually tolerate a fair amount of water in the pack

0:14:08.236 --> 0:14:11.356
<v Speaker 2>before it becomes a pro And then you say, okay,

0:14:11.356 --> 0:14:14.636
<v Speaker 2>well then if it does, you know, if you just

0:14:14.676 --> 0:14:18.876
<v Speaker 2>flood this pack with water, then what happens? And how

0:14:18.916 --> 0:14:21.116
<v Speaker 2>much time do I have to react? And you step

0:14:21.196 --> 0:14:22.996
<v Speaker 2>through all of this, and what it comes down to is,

0:14:23.996 --> 0:14:27.636
<v Speaker 2>first off, we've designed the packs to be essentially IP

0:14:27.716 --> 0:14:30.756
<v Speaker 2>six seven rated, which means you could submerge it in

0:14:30.796 --> 0:14:34.276
<v Speaker 2>a meter of water for thirty minutes without water getting in,

0:14:34.316 --> 0:14:37.076
<v Speaker 2>which is an insane standard to hold for a battery

0:14:37.076 --> 0:14:40.636
<v Speaker 2>pack of this size. If water does get in, you've

0:14:40.676 --> 0:14:44.836
<v Speaker 2>got time. Those league sensors are are alerting you on

0:14:44.876 --> 0:14:49.116
<v Speaker 2>the boat, alerting our systems to give you a lot

0:14:49.116 --> 0:14:52.396
<v Speaker 2>of notice. And then in the event that you do

0:14:52.716 --> 0:14:57.636
<v Speaker 2>end up tripping a thermal runaway event, you have a

0:14:57.676 --> 0:14:59.756
<v Speaker 2>lot of time to get off of the boat. Like

0:14:59.796 --> 0:15:02.436
<v Speaker 2>we actually alert you and say, hey, you've got maybe

0:15:02.476 --> 0:15:05.196
<v Speaker 2>ten minutes to put on your life jackets. It's safely

0:15:05.356 --> 0:15:08.756
<v Speaker 2>get off the boat. All of these things really lend

0:15:08.796 --> 0:15:12.116
<v Speaker 2>to this safety profile and compared to gas, it's you know,

0:15:12.236 --> 0:15:12.876
<v Speaker 2>been comparable.

0:15:16.316 --> 0:15:29.156
<v Speaker 1>We'll be back in just a minute. Let's talk about

0:15:29.156 --> 0:15:34.436
<v Speaker 1>commercial boats. You're you're building a tugboat or you're building

0:15:34.436 --> 0:15:37.116
<v Speaker 1>a tugboat with somebody, right, is that the place to start.

0:15:37.516 --> 0:15:44.156
<v Speaker 2>Yes, we are entering the commercial market with hybrid electric

0:15:44.156 --> 0:15:48.876
<v Speaker 2>commercial workboats. Okay. We signed a deal with Curtain Maritime.

0:15:49.796 --> 0:15:53.836
<v Speaker 2>They are a major commercial operator. They started on the

0:15:53.916 --> 0:16:00.716
<v Speaker 2>dredging side. They're also known for moving some of SpaceX's

0:16:00.876 --> 0:16:04.556
<v Speaker 2>barges around. They are entering the tugboat market and the

0:16:04.596 --> 0:16:08.196
<v Speaker 2>way that they are doing this is by buying a

0:16:08.236 --> 0:16:12.316
<v Speaker 2>fleet of hybrid electric tugboats from US.

0:16:12.836 --> 0:16:16.236
<v Speaker 1>Okay, so you're so what they placed a big order, right,

0:16:16.276 --> 0:16:18.316
<v Speaker 1>Like you're supposed to sell them a bunch of tugboats.

0:16:18.556 --> 0:16:22.076
<v Speaker 2>Yeah, it's it's for eight tugboats, which is a large

0:16:22.076 --> 0:16:24.676
<v Speaker 2>amount of tugboats when each one of these is on

0:16:24.796 --> 0:16:26.316
<v Speaker 2>the order of twenty million dollars.

0:16:26.756 --> 0:16:29.236
<v Speaker 1>Yeah, so you have to sell a lot of wake boats.

0:16:29.836 --> 0:16:31.636
<v Speaker 1>So you have that much money to do. So are

0:16:31.716 --> 0:16:34.796
<v Speaker 1>you designing a hybrid electric tugboat right now? Like? Where

0:16:34.796 --> 0:16:35.956
<v Speaker 1>are you in that process?

0:16:36.516 --> 0:16:42.516
<v Speaker 2>So boats are basically two parts to the boat, maybe

0:16:42.556 --> 0:16:44.356
<v Speaker 2>maybe three parts if I were to break it down.

0:16:45.116 --> 0:16:48.556
<v Speaker 2>The first is the thing that floats. That's the steel structure. Okay,

0:16:49.436 --> 0:16:52.516
<v Speaker 2>you take a bunch of steel, you cut it up

0:16:52.596 --> 0:16:54.476
<v Speaker 2>into pieces, and then you weld it all together and

0:16:54.796 --> 0:16:58.756
<v Speaker 2>you have something that floats. We're partnering with a shipyard

0:16:58.756 --> 0:17:01.356
<v Speaker 2>to do that. Okay. Then there's the part of this

0:17:01.596 --> 0:17:07.076
<v Speaker 2>that tugboats are kind of like houses. You have people

0:17:07.116 --> 0:17:10.676
<v Speaker 2>on board that stay on board for long periods of

0:17:10.716 --> 0:17:14.036
<v Speaker 2>time doing these jobs, or or at least spend all

0:17:14.116 --> 0:17:16.716
<v Speaker 2>day out on them doing the jobs. So you care

0:17:16.756 --> 0:17:21.116
<v Speaker 2>about where's the refrigerator and where do they stay, and

0:17:21.236 --> 0:17:24.396
<v Speaker 2>what's the visibility from their control tower or what's known

0:17:24.396 --> 0:17:28.556
<v Speaker 2>as the house of the boat or the wheelhouse, where's

0:17:28.556 --> 0:17:31.156
<v Speaker 2>the winch go? How do you push and pull on

0:17:31.196 --> 0:17:34.556
<v Speaker 2>these other boats? So that's kind of the operating portion

0:17:34.876 --> 0:17:37.996
<v Speaker 2>of the curtain. Maritime has a ton of experience and

0:17:37.996 --> 0:17:41.076
<v Speaker 2>how do you go optimize the operating ok Then the

0:17:41.156 --> 0:17:43.596
<v Speaker 2>last piece of this is how do you make the

0:17:43.636 --> 0:17:47.036
<v Speaker 2>boat go? How do you actually like push it through

0:17:47.076 --> 0:17:49.516
<v Speaker 2>the water. That's what I mean when I say powertrain.

0:17:49.676 --> 0:17:54.116
<v Speaker 2>It's the thing that actually delivers power into the water,

0:17:54.676 --> 0:17:58.676
<v Speaker 2>and that goes from well, starts from some amount of energy.

0:17:58.956 --> 0:18:02.596
<v Speaker 2>In our case, that is a huge amount of batteries. Okay,

0:18:03.436 --> 0:18:09.436
<v Speaker 2>six eight to eight megawatt hours of battery capacity, a

0:18:09.516 --> 0:18:13.356
<v Speaker 2>crazy amount of battery. Then there's all the okay, well,

0:18:13.356 --> 0:18:15.276
<v Speaker 2>now you have the energy, how do you actually convert

0:18:15.316 --> 0:18:18.196
<v Speaker 2>that down into a propeller under the water, some sort

0:18:18.196 --> 0:18:21.516
<v Speaker 2>of thruster under the water. And that is also all

0:18:21.596 --> 0:18:23.076
<v Speaker 2>part of that power.

0:18:22.876 --> 0:18:26.996
<v Speaker 1>Train, and presumably the integration of this like crazy amount

0:18:26.996 --> 0:18:30.156
<v Speaker 1>of battery mass you're going to need into the whole

0:18:30.196 --> 0:18:33.916
<v Speaker 1>boat and what everybody else is doing. It's going to

0:18:33.996 --> 0:18:36.396
<v Speaker 1>be something to figure out a hard part. One of

0:18:36.396 --> 0:18:36.996
<v Speaker 1>the hard parts.

0:18:37.396 --> 0:18:39.356
<v Speaker 2>It is, it is, it is one of the very

0:18:39.396 --> 0:18:42.316
<v Speaker 2>hard parts. You know, each of these parts is super complex.

0:18:42.436 --> 0:18:46.436
<v Speaker 2>The scale of these vessels is massive. It's hard to

0:18:47.436 --> 0:18:53.756
<v Speaker 2>actually understand the amount of torque that these things put

0:18:53.796 --> 0:18:54.116
<v Speaker 2>out off.

0:18:55.036 --> 0:18:57.276
<v Speaker 1>That's the whole point of a tugboat, right right, That's

0:18:57.316 --> 0:18:58.156
<v Speaker 1>what it's there to do.

0:18:59.636 --> 0:19:03.916
<v Speaker 2>So there are these massive vessels that are capable of

0:19:03.916 --> 0:19:08.156
<v Speaker 2>pushing and pulling these cargo ships that come in to dock,

0:19:09.716 --> 0:19:12.436
<v Speaker 2>and that means that each of the components on there

0:19:12.476 --> 0:19:17.116
<v Speaker 2>is just giant. Your thrusters are these these huge components,

0:19:17.436 --> 0:19:22.356
<v Speaker 2>you know, way bigger than I don't know any any propeller.

0:19:22.396 --> 0:19:28.676
<v Speaker 2>You've certainly seen, way bigger than people. Yeah. So each

0:19:28.716 --> 0:19:31.036
<v Speaker 2>of those comes from different suppliers that have existed for

0:19:31.076 --> 0:19:34.636
<v Speaker 2>long periods of time. And one of the integration challenges is, Okay, great,

0:19:35.036 --> 0:19:37.116
<v Speaker 2>you've got a really big battery pack on board. You've

0:19:37.116 --> 0:19:39.356
<v Speaker 2>got good pricing on that battery pack that makes it

0:19:39.636 --> 0:19:44.276
<v Speaker 2>cost competitive. You still need to go get this entire system,

0:19:44.396 --> 0:19:46.716
<v Speaker 2>all of these different components talking to each other and

0:19:46.796 --> 0:19:50.236
<v Speaker 2>all wired up to work nicely together. And that is

0:19:50.316 --> 0:19:53.116
<v Speaker 2>part of the integration challenge of all of us.

0:19:54.196 --> 0:19:56.236
<v Speaker 1>Where are you on that project?

0:19:57.356 --> 0:20:01.956
<v Speaker 2>We have already started construction on the first of the

0:20:01.996 --> 0:20:06.276
<v Speaker 2>tugboats and we expect to deliver that to market before

0:20:06.276 --> 0:20:07.076
<v Speaker 2>the end of next year.

0:20:08.156 --> 0:20:12.436
<v Speaker 1>I saw in just my ordinary reading that is it

0:20:12.556 --> 0:20:18.036
<v Speaker 1>the domin rsde tug two five one three was shortlisted

0:20:18.036 --> 0:20:23.316
<v Speaker 1>for Tug of the Year. And I missed that? Did you?

0:20:23.316 --> 0:20:27.396
<v Speaker 1>You did not miss that new? Surely you knew that

0:20:26.956 --> 0:20:29.476
<v Speaker 1>that's an electric tug, right, You're not the only one

0:20:29.516 --> 0:20:31.676
<v Speaker 1>doing this. That's why I bring it up, Right, that

0:20:31.756 --> 0:20:34.676
<v Speaker 1>is an electric tug that is new. Like what's the

0:20:34.836 --> 0:20:39.836
<v Speaker 1>broader landscape like of people electrifying boats in general and

0:20:39.836 --> 0:20:41.596
<v Speaker 1>in particular this kind of what do they call them

0:20:41.636 --> 0:20:43.836
<v Speaker 1>harbor vessels? Is that this universe grows? Is that what

0:20:43.876 --> 0:20:45.196
<v Speaker 1>they're called harborcraft young.

0:20:46.196 --> 0:20:49.756
<v Speaker 2>These are more popular internationally than they are in the US.

0:20:50.156 --> 0:20:53.756
<v Speaker 2>The US has a pretty interesting piece of policy in

0:20:53.796 --> 0:20:57.396
<v Speaker 2>place called the nineteen twenty Jones Act, and what it

0:20:57.436 --> 0:21:00.556
<v Speaker 2>means is that if you have a vessel that is

0:21:01.236 --> 0:21:04.596
<v Speaker 2>operates between US ports, it needs to be US manufactured,

0:21:04.596 --> 0:21:09.116
<v Speaker 2>it needs to be US flagged. And what that means

0:21:09.236 --> 0:21:12.316
<v Speaker 2>in practice is that if you are the port of

0:21:12.436 --> 0:21:15.676
<v Speaker 2>la if you're one of these many other reports in

0:21:15.716 --> 0:21:17.956
<v Speaker 2>the US and you have harborcraft. Those need to be

0:21:17.996 --> 0:21:20.316
<v Speaker 2>manufactured in the US, and that limits the number of

0:21:20.356 --> 0:21:24.516
<v Speaker 2>suppliers that you can go to. While there are electric

0:21:24.556 --> 0:21:30.116
<v Speaker 2>tugboats and electric ferries internationally, there's only one that's I'm

0:21:30.156 --> 0:21:33.396
<v Speaker 2>aware of in the US in this kind of ship

0:21:33.396 --> 0:21:38.676
<v Speaker 2>assis market. And it was a heavily subsidized project that

0:21:39.596 --> 0:21:43.716
<v Speaker 2>was very compelling in the theory of it and what

0:21:43.796 --> 0:21:46.476
<v Speaker 2>it could deliver to the market, but it wasn't on

0:21:46.556 --> 0:21:51.476
<v Speaker 2>its own economically viable. What's so compelling about what we're

0:21:51.476 --> 0:21:54.956
<v Speaker 2>doing with Curtain and our entrance into the commercial industry

0:21:55.116 --> 0:21:59.196
<v Speaker 2>is we are entering at a point that is directly

0:21:59.236 --> 0:22:04.636
<v Speaker 2>cost competitive with making a diesel driven tugboat absent any

0:22:04.676 --> 0:22:05.516
<v Speaker 2>sort of grants, and.

0:22:05.476 --> 0:22:08.036
<v Speaker 1>It's cost competitive just buy in the boat, or it's

0:22:08.076 --> 0:22:10.556
<v Speaker 1>cost competitive when you figure out the sort of cost

0:22:10.556 --> 0:22:11.556
<v Speaker 1>of ownership over.

0:22:11.396 --> 0:22:15.196
<v Speaker 2>Time off off the line. So is cost competitive when

0:22:15.196 --> 0:22:17.636
<v Speaker 2>you buy the boat? And now, how can that be?

0:22:17.796 --> 0:22:20.116
<v Speaker 1>Is it just that batteries got cheap enough for it

0:22:20.156 --> 0:22:23.676
<v Speaker 1>to be possible, Like I'm surprised by that. Is it

0:22:23.676 --> 0:22:26.996
<v Speaker 1>that the domestic industry is super inefficient because it's protected

0:22:26.996 --> 0:22:27.796
<v Speaker 1>by the Jones Act.

0:22:29.196 --> 0:22:33.076
<v Speaker 2>I'm I'm smiling because because you're you're hitting on some

0:22:33.116 --> 0:22:36.156
<v Speaker 2>of the things. So I think it's also that we're

0:22:36.236 --> 0:22:37.916
<v Speaker 2>driving this business in a way that we want to

0:22:37.916 --> 0:22:41.036
<v Speaker 2>be globally competitive. That is, that is our mission here

0:22:41.076 --> 0:22:44.716
<v Speaker 2>is to leap frog and technology and become competitive again

0:22:44.796 --> 0:22:48.276
<v Speaker 2>on the global stage. Now. The things making this viable

0:22:48.316 --> 0:22:52.396
<v Speaker 2>are actually two curves going on. One is your battery

0:22:52.476 --> 0:22:56.716
<v Speaker 2>prices are going down over time, Your your high voltage electronics,

0:22:56.716 --> 0:23:00.196
<v Speaker 2>your power electronics, all of those are getting cheaper over time,

0:23:00.836 --> 0:23:04.756
<v Speaker 2>which drives the cost side down. The other side is

0:23:05.316 --> 0:23:07.916
<v Speaker 2>when you're looking at the cost of those diesel tugs,

0:23:08.596 --> 0:23:11.516
<v Speaker 2>those have been going up over time. The complexity has

0:23:11.556 --> 0:23:18.356
<v Speaker 2>been increasing, honestly exponentially because what's happened is over time

0:23:18.596 --> 0:23:25.076
<v Speaker 2>there have been increasingly stringent regulations surrounding the engines themselves,

0:23:26.116 --> 0:23:30.596
<v Speaker 2>compliance standards around how much carbon you know, is allowed

0:23:30.596 --> 0:23:33.396
<v Speaker 2>to be spewed off of this and how you burn

0:23:33.436 --> 0:23:36.676
<v Speaker 2>it off, and the temperature that that system works at,

0:23:36.716 --> 0:23:40.156
<v Speaker 2>and you need diesel particulate filters, and it's a very

0:23:40.196 --> 0:23:44.756
<v Speaker 2>complex system to try to mitigate the those negative extort

0:23:44.996 --> 0:23:46.796
<v Speaker 2>you know, to try to mitigate the pollution.

0:23:47.036 --> 0:23:52.596
<v Speaker 1>So environmental regulations like emissions regulations have made diesel tugs

0:23:52.596 --> 0:23:54.436
<v Speaker 1>in this country more expensive.

0:23:54.156 --> 0:23:58.396
<v Speaker 2>Exactly, which is also good for you. Yes, so what

0:23:58.516 --> 0:24:06.956
<v Speaker 2>might go wrong for you? I mentioned that our focus

0:24:06.996 --> 0:24:09.596
<v Speaker 2>is building better boats, making sure that we make money

0:24:09.596 --> 0:24:11.796
<v Speaker 2>on them, and then ramping supply of them. That is

0:24:11.836 --> 0:24:15.196
<v Speaker 2>a very simple theory. And we are not taking a

0:24:15.236 --> 0:24:18.636
<v Speaker 2>lot of demand risk. We see incredible demand. We're just

0:24:18.676 --> 0:24:21.876
<v Speaker 2>delivering better products to consumer market, better products to the

0:24:21.876 --> 0:24:24.796
<v Speaker 2>commercial market. We're not taking a lot of technology risk

0:24:25.276 --> 0:24:27.596
<v Speaker 2>because a lot of this exists. We are taking a

0:24:27.636 --> 0:24:31.596
<v Speaker 2>ton of execution risk. Actually pulling these things together is

0:24:31.676 --> 0:24:34.316
<v Speaker 2>really hard, and there's so many levels to this. Even

0:24:34.356 --> 0:24:38.396
<v Speaker 2>the financing side of this is a challenge because you

0:24:39.396 --> 0:24:42.396
<v Speaker 2>have to go do the construction of these vessels and

0:24:43.196 --> 0:24:48.236
<v Speaker 2>make sure that you finance that intelligently so that you

0:24:48.996 --> 0:24:51.356
<v Speaker 2>could actually get these things onto the water and validate

0:24:51.396 --> 0:24:55.796
<v Speaker 2>the technology to unlock even more of the demand. The

0:24:55.836 --> 0:25:00.196
<v Speaker 2>integration is hard. The timelines have a way of only

0:25:00.236 --> 0:25:01.116
<v Speaker 2>moving in one direction.

0:25:01.716 --> 0:25:03.796
<v Speaker 1>It's you're not going to deliver it early.

0:25:07.076 --> 0:25:10.236
<v Speaker 2>I am proud that we have held to the timelines

0:25:10.276 --> 0:25:13.356
<v Speaker 2>that we have held, and it is a constant battle

0:25:13.876 --> 0:25:16.996
<v Speaker 2>because one part I mean, going back to the consumer

0:25:17.036 --> 0:25:19.796
<v Speaker 2>side of this, you can get everything right about a

0:25:19.796 --> 0:25:24.636
<v Speaker 2>production system, and if you are lacking a few critical screws,

0:25:24.836 --> 0:25:27.836
<v Speaker 2>it can halt a production line. And that means that

0:25:28.036 --> 0:25:32.236
<v Speaker 2>every like having every piece in the right place at

0:25:32.236 --> 0:25:36.516
<v Speaker 2>the right time, is so critical to the company. And

0:25:36.876 --> 0:25:40.676
<v Speaker 2>that's this complex orchestration problem. People say, you know what's

0:25:40.676 --> 0:25:44.276
<v Speaker 2>hard about producing these boats or any of that. It's

0:25:44.356 --> 0:25:47.476
<v Speaker 2>no one thing. It's a thousand small things that all

0:25:47.556 --> 0:25:50.036
<v Speaker 2>of these pieces just need to fit together and hum

0:25:50.036 --> 0:25:53.396
<v Speaker 2>which is why we're so intensely focused on execution, on

0:25:53.716 --> 0:25:56.276
<v Speaker 2>continuing to drive against the plan that we have in place.

0:25:57.436 --> 0:26:05.636
<v Speaker 1>What are you going to build after a talk about.

0:26:03.476 --> 0:26:06.796
<v Speaker 2>If you think about across consumer commercial the products I

0:26:06.876 --> 0:26:11.596
<v Speaker 2>mentioned are export or coast, these tugboats. The common thread

0:26:11.636 --> 0:26:15.476
<v Speaker 2>between all of those is that there is a better

0:26:15.516 --> 0:26:19.716
<v Speaker 2>technology that exists for the marine industry in electric power trains.

0:26:20.276 --> 0:26:25.436
<v Speaker 2>It is a fundamentally superior technology to these outdated kind

0:26:25.436 --> 0:26:32.836
<v Speaker 2>of diesel engines or gas engines. That's our core focus

0:26:32.636 --> 0:26:35.076
<v Speaker 2>as a company, and we want to get those power

0:26:35.076 --> 0:26:39.356
<v Speaker 2>trains into as many vessels as possible. On the commercial side,

0:26:39.396 --> 0:26:42.756
<v Speaker 2>we're starting with tugboats. Ferries make a lot of sense.

0:26:43.156 --> 0:26:47.356
<v Speaker 2>You can get into offshore supply vessels. There's you know,

0:26:47.436 --> 0:26:52.516
<v Speaker 2>all sorts of different harbor craft that you can go electrify.

0:26:52.556 --> 0:26:55.156
<v Speaker 2>And then you know, there's this long tail of coastguard

0:26:55.196 --> 0:26:59.516
<v Speaker 2>boats and water taxis and everything else that you want

0:26:59.516 --> 0:27:02.876
<v Speaker 2>to do commercially out on the water, fishing boats. On

0:27:02.916 --> 0:27:07.516
<v Speaker 2>the consumer side, it's wake sport boats, center console boats,

0:27:08.236 --> 0:27:12.356
<v Speaker 2>it's pontoons like every way that you have, sailboats, every

0:27:12.356 --> 0:27:14.156
<v Speaker 2>way that you have of being out of the water.

0:27:14.236 --> 0:27:16.076
<v Speaker 2>We want to go electri it.

0:27:19.356 --> 0:27:21.396
<v Speaker 1>We'll be back in a minute with the lighting round.

0:27:33.756 --> 0:27:39.276
<v Speaker 1>Let's finished with the lightning round. I read you and

0:27:39.316 --> 0:27:43.956
<v Speaker 1>your co founder argue about ideas, which seems healthy, And

0:27:43.996 --> 0:27:48.756
<v Speaker 1>I'm curious, what was one thing where your co founder

0:27:48.876 --> 0:27:50.436
<v Speaker 1>convinced you that you were wrong?

0:27:57.156 --> 0:28:01.556
<v Speaker 2>Never happened. It happened so frequently that trying to think

0:28:01.596 --> 0:28:08.356
<v Speaker 2>of a good example. He is, my co founder is

0:28:09.436 --> 0:28:15.236
<v Speaker 2>Ryan is this incredible engineering brain, and he has this

0:28:16.036 --> 0:28:21.516
<v Speaker 2>great way of distilling problems down into their core elements

0:28:21.516 --> 0:28:26.476
<v Speaker 2>and then just meticulously solving each one. And the memory

0:28:26.476 --> 0:28:28.836
<v Speaker 2>that comes back to me is when we first started ARC,

0:28:30.796 --> 0:28:36.876
<v Speaker 2>I was shying away from technical challenges and saying, hey,

0:28:36.876 --> 0:28:39.556
<v Speaker 2>we should get you know, help here, buy this thing

0:28:39.596 --> 0:28:44.516
<v Speaker 2>off the shelf or whatever else. And he has a

0:28:44.636 --> 0:28:47.316
<v Speaker 2>multiple points convinced me that we could do it, and

0:28:47.356 --> 0:28:50.476
<v Speaker 2>it ended up being way harder than he thought, but

0:28:50.556 --> 0:28:53.836
<v Speaker 2>we did it and it was certainly better for the business.

0:28:53.836 --> 0:28:56.316
<v Speaker 2>And you know, one of those examples was how quickly

0:28:56.796 --> 0:29:00.476
<v Speaker 2>we integrated the battery pack into like, you know, doing

0:29:00.556 --> 0:29:03.836
<v Speaker 2>the battery packs ourselves. I thought that we wanted to

0:29:05.036 --> 0:29:07.116
<v Speaker 2>work for at least a couple of years before we

0:29:07.196 --> 0:29:10.756
<v Speaker 2>really decided to bring battery packs in house. We ended

0:29:10.836 --> 0:29:14.476
<v Speaker 2>up doing it within months of starting the company, given

0:29:14.516 --> 0:29:18.276
<v Speaker 2>the challenges that we saw on procuring off the shelf options.

0:29:18.356 --> 0:29:21.116
<v Speaker 2>And he convinced me of that.

0:29:22.156 --> 0:29:24.236
<v Speaker 1>What's the dumbest thing you ever did on a boat?

0:29:24.316 --> 0:29:25.516
<v Speaker 2>I am not going to answer that.

0:29:27.796 --> 0:29:28.196
<v Speaker 1>Second.

0:29:34.436 --> 0:29:37.756
<v Speaker 2>We used to for the Fourth of July, we would

0:29:37.796 --> 0:29:42.156
<v Speaker 2>go out and watch the fireworks from a boat and

0:29:42.316 --> 0:29:45.276
<v Speaker 2>you could bring your own fireworks. This was I think

0:29:45.316 --> 0:29:47.996
<v Speaker 2>back at a different time where maybe this was legal.

0:29:49.356 --> 0:29:51.316
<v Speaker 1>Or maybe you just I don't.

0:29:51.276 --> 0:29:57.276
<v Speaker 2>Know, I don't want to perjure myself here. So you'd

0:29:57.316 --> 0:29:59.436
<v Speaker 2>go out on these boats and you could watch the

0:29:59.476 --> 0:30:04.396
<v Speaker 2>fireworks they lit off this incredible firework show in LowDye, California,

0:30:04.476 --> 0:30:07.836
<v Speaker 2>and people would bring their own fireworks and kind of

0:30:07.836 --> 0:30:11.996
<v Speaker 2>push them out on like basically launch them off of

0:30:12.036 --> 0:30:16.756
<v Speaker 2>their own boat. And let's just say that that was

0:30:16.796 --> 0:30:18.636
<v Speaker 2>some of the dumber things you've done on a boat

0:30:18.676 --> 0:30:19.556
<v Speaker 2>for fair.

0:30:19.956 --> 0:30:23.636
<v Speaker 1>Fair. What's one thing you know about boats now that

0:30:23.716 --> 0:30:25.356
<v Speaker 1>you didn't know when you started the company.

0:30:26.556 --> 0:30:30.556
<v Speaker 2>The thing that I've learned is that boat building is

0:30:30.596 --> 0:30:33.876
<v Speaker 2>so much more of a craft than I appreciated at

0:30:33.916 --> 0:30:34.236
<v Speaker 2>the time.

0:30:34.916 --> 0:30:36.516
<v Speaker 1>What do you mean when you say craft?

0:30:36.556 --> 0:30:41.196
<v Speaker 2>The whole construction in particular, is is just this art

0:30:41.276 --> 0:30:45.196
<v Speaker 2>form that there's no no.

0:30:46.716 --> 0:30:50.436
<v Speaker 1>A hall being just like the bottom of the interacting

0:30:50.476 --> 0:30:56.436
<v Speaker 1>with the water. Yeah, that that's it's such an interesting

0:30:56.596 --> 0:31:02.916
<v Speaker 1>design challenge because there's no free winnings. You can you

0:31:02.916 --> 0:31:05.716
<v Speaker 1>can make a boat more efficient so that you don't

0:31:05.716 --> 0:31:08.716
<v Speaker 1>have to use as much power to move over the water,

0:31:09.236 --> 0:31:14.476
<v Speaker 1>but you sacrifice something else. It gets, you know, bumpier

0:31:14.516 --> 0:31:17.236
<v Speaker 1>when you're right at it's not as smooth of a ride,

0:31:18.316 --> 0:31:21.916
<v Speaker 1>or that it lets more water in the wetness of

0:31:21.996 --> 0:31:25.516
<v Speaker 1>it is worse, doesn't chop through waves as well like

0:31:25.796 --> 0:31:29.596
<v Speaker 1>they are all these tradeoffs that you're making, how it

0:31:29.636 --> 0:31:34.876
<v Speaker 1>comes up on up to speed changes, and you know

0:31:35.476 --> 0:31:37.636
<v Speaker 1>how high up the bow is when it's going through

0:31:37.676 --> 0:31:40.716
<v Speaker 1>the water. All of these things are trade offs that

0:31:40.716 --> 0:31:42.756
<v Speaker 1>you're making in the design of that and then you

0:31:42.796 --> 0:31:45.596
<v Speaker 1>translate that into the construction side. And one of the

0:31:45.636 --> 0:31:50.316
<v Speaker 1>things I've learned is boat and whole construction in particular

0:31:50.956 --> 0:31:56.676
<v Speaker 1>is kind of like cooking, where you can have this

0:31:57.676 --> 0:31:59.556
<v Speaker 1>recipe in front of you, and if you're a brand

0:31:59.596 --> 0:32:02.556
<v Speaker 1>new cook you've never cooked before, you're going to mess

0:32:02.556 --> 0:32:05.756
<v Speaker 1>that recipe up somehow. It's temperature sensitive and maybe you

0:32:05.756 --> 0:32:08.876
<v Speaker 1>get the temperature wrong, it's humidity sensitive, maybe you get that.

0:32:09.916 --> 0:32:11.996
<v Speaker 1>You taste it and you're not really sure why it's

0:32:12.036 --> 0:32:15.716
<v Speaker 1>not quite tasting good. If you're a chef that's been

0:32:15.716 --> 0:32:18.196
<v Speaker 1>doing this for twenty years, you could take a quick

0:32:18.196 --> 0:32:20.236
<v Speaker 1>glance at the recipe and you don't even need to

0:32:20.236 --> 0:32:22.236
<v Speaker 1>look at it because you're doing everything by feel. And

0:32:22.276 --> 0:32:24.716
<v Speaker 1>you could look at imperfections in the side of a

0:32:24.716 --> 0:32:28.116
<v Speaker 1>boat and know, even though they look identical to somebody

0:32:28.156 --> 0:32:30.916
<v Speaker 1>with an untrained eye, you know how to fix them.

0:32:30.956 --> 0:32:32.876
<v Speaker 1>And they're two different ways to fix them. One is

0:32:32.916 --> 0:32:33.556
<v Speaker 1>you buff them out.

0:32:33.596 --> 0:32:35.436
<v Speaker 2>The other is, hey, you need to actually go apply

0:32:35.556 --> 0:32:39.476
<v Speaker 2>more jelcoat to it or something. It's such a craft

0:32:39.596 --> 0:32:42.196
<v Speaker 2>in that way, and it was an underappreciated part. I

0:32:42.236 --> 0:32:46.716
<v Speaker 2>came in thinking, oh, well, you know we're gonna reason

0:32:46.756 --> 0:32:50.276
<v Speaker 2>from first principles about all of this. And I have

0:32:50.276 --> 0:32:52.716
<v Speaker 2>a much stronger appreciation for the marine industry.

0:32:54.036 --> 0:32:56.516
<v Speaker 1>So does that mean on every boat you need a

0:32:56.596 --> 0:32:59.836
<v Speaker 1>sort of master craftsman? Not every model, but like every

0:32:59.916 --> 0:33:03.156
<v Speaker 1>single one. The one of the things we're doing on

0:33:03.196 --> 0:33:06.676
<v Speaker 1>the production side, So production, I draw the analogy to

0:33:06.796 --> 0:33:13.356
<v Speaker 1>Ikia furniture. That production is run kind of like assembling

0:33:13.396 --> 0:33:14.636
<v Speaker 1>a piece of Ikea furniture.

0:33:14.996 --> 0:33:17.956
<v Speaker 2>You have this set of instructions and this set of

0:33:17.996 --> 0:33:21.276
<v Speaker 2>parts that you've come with, and you read the instructions

0:33:21.276 --> 0:33:24.316
<v Speaker 2>and you go put the parts on. If you think

0:33:24.356 --> 0:33:27.156
<v Speaker 2>about how do you speed up that process, Well, one

0:33:27.196 --> 0:33:30.436
<v Speaker 2>way is you just get practice at it. If you

0:33:30.436 --> 0:33:32.796
<v Speaker 2>go assemble the same piece of Ikea furniture a bunch

0:33:32.836 --> 0:33:35.236
<v Speaker 2>of different times, then you're just going to get better

0:33:35.276 --> 0:33:35.516
<v Speaker 2>at it.

0:33:36.076 --> 0:33:38.716
<v Speaker 1>Yeah, or even different pieces. Right, I can't have certain

0:33:38.836 --> 0:33:41.676
<v Speaker 1>moves Like I've put together a lot of Ikea furniture.

0:33:41.716 --> 0:33:43.316
<v Speaker 1>I'm like, oh, I know this move it's the thing

0:33:43.356 --> 0:33:44.956
<v Speaker 1>that goes exact exactly turn it.

0:33:45.796 --> 0:33:48.796
<v Speaker 2>So some of it is just that. But then you're like, okay, well,

0:33:48.836 --> 0:33:51.236
<v Speaker 2>but now I need to I need to ten x

0:33:51.316 --> 0:33:53.076
<v Speaker 2>the number of people that are doing this, and I

0:33:53.116 --> 0:33:54.716
<v Speaker 2>want all of them to do it consistently.

0:33:55.636 --> 0:33:59.436
<v Speaker 1>They will have lower skill, right, It's the classic production problem,

0:33:59.476 --> 0:34:01.796
<v Speaker 1>like how can someone who is not a master chef

0:34:01.836 --> 0:34:03.396
<v Speaker 1>who doesn't know the craft.

0:34:03.516 --> 0:34:05.156
<v Speaker 2>Do a good job. So then you go back to

0:34:05.236 --> 0:34:07.036
<v Speaker 2>the instructions themselves and you're like, oh, well, if I

0:34:07.076 --> 0:34:10.636
<v Speaker 2>write better instructions, then yeah, I can make this process

0:34:12.316 --> 0:34:14.116
<v Speaker 2>move more quickly. And then you're like, great, now I've

0:34:14.116 --> 0:34:16.036
<v Speaker 2>got good instructions and people are starting to get reps

0:34:16.036 --> 0:34:17.556
<v Speaker 2>on it, and then you're like there's a missing part.

0:34:17.796 --> 0:34:21.156
<v Speaker 2>Oh no, everything kind of breaks down. And that's why

0:34:21.316 --> 0:34:23.716
<v Speaker 2>you know, sometimes you know, I care furniture, You'll see

0:34:24.236 --> 0:34:26.916
<v Speaker 2>you end up with a few extra you know, bolts

0:34:26.996 --> 0:34:29.716
<v Speaker 2>or something, and it's because they stalked extra because they

0:34:29.756 --> 0:34:32.196
<v Speaker 2>really do not want you to be short a bolt

0:34:32.276 --> 0:34:36.676
<v Speaker 2>because that's painful, annoying, frustrating for everyone. Yeah, we're trying

0:34:36.676 --> 0:34:39.076
<v Speaker 2>to do that same thing on the whole construction, the

0:34:39.156 --> 0:34:42.156
<v Speaker 2>craft part of this, but it's a challenge. So the

0:34:42.196 --> 0:34:45.276
<v Speaker 2>way that to answer your question of do you need

0:34:45.356 --> 0:34:49.676
<v Speaker 2>that kind of chef equivalent on every boat we produce,

0:34:50.076 --> 0:34:53.156
<v Speaker 2>the answer is today more or less yes. And what

0:34:53.196 --> 0:34:55.716
<v Speaker 2>we're trying to do is distill some of that knowledge

0:34:55.756 --> 0:35:00.356
<v Speaker 2>into better work constructions, better processes that allow us to

0:35:00.396 --> 0:35:02.916
<v Speaker 2>do this repeatably, even if you're coming in without a

0:35:02.916 --> 0:35:04.996
<v Speaker 2>lot of prior experience of doing this.

0:35:06.116 --> 0:35:10.956
<v Speaker 1>That's a really interesting kind of process in engineering. Problem

0:35:11.036 --> 0:35:14.356
<v Speaker 1>it is and it's a challenge, and we have learned

0:35:14.396 --> 0:35:16.556
<v Speaker 1>a ton about this and still have so much more

0:35:16.596 --> 0:35:19.676
<v Speaker 1>to learn. And I like to think that two years

0:35:19.676 --> 0:35:21.356
<v Speaker 1>from now we will look back at where we're at

0:35:21.396 --> 0:35:23.316
<v Speaker 1>today and think, Wow.

0:35:23.076 --> 0:35:30.156
<v Speaker 2>We had no idea.

0:35:30.436 --> 0:35:33.876
<v Speaker 1>Mitch Lee is the co founder and CEO of ARC Boats.

0:35:34.636 --> 0:35:37.996
<v Speaker 1>Please email us at problem at pushkin dot fm. We

0:35:38.036 --> 0:35:41.756
<v Speaker 1>are always looking for new guests for the show. Today's

0:35:41.756 --> 0:35:45.596
<v Speaker 1>show was produced by Trinamanino and Gabriel Hunter Chang. It

0:35:45.756 --> 0:35:49.596
<v Speaker 1>was edited by Alexander Garretton and engineered by Sarah Bruguier.

0:35:49.956 --> 0:35:52.076
<v Speaker 1>I'm Jacob Goldstein and we'll be back next week with

0:35:52.156 --> 0:35:59.436
<v Speaker 1>another episode of What's Your Problem