WEBVTT - Give a subscription

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<v Speaker 1>Welcome to Before Breakfast, a production of I Heart Radio.

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<v Speaker 1>Good Morning. This is Laura. Welcome to the Before Breakfast podcast.

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<v Speaker 1>Today's tip is to consider giving newspaper and magazine subscriptions

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<v Speaker 1>as gifts. The recipients will enjoy the gift throughout the year,

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<v Speaker 1>and we'll be reminded that you care about them. And

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<v Speaker 1>since newspapers and magazines are consumable and recyclable, you won't

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<v Speaker 1>just be giving people more stuff. It's like giving an experience,

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<v Speaker 1>but generally it's a fairly affordable one. So I personally

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<v Speaker 1>love printed publications. We subscribe to a great many in

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<v Speaker 1>my home, including The Wall Street Journal, The Economist, Women's Health,

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<v Speaker 1>Real Simple, Southern Living, Better Homes and Gardens, HGTV Magazine,

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<v Speaker 1>you name it. I just subscribe to the new print

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<v Speaker 1>version of Verily magazine that's going to come out quarterly.

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<v Speaker 1>I used to subscribe to a great many more magazines,

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<v Speaker 1>but sadly many such as Oh and Martha Stewart, Living

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<v Speaker 1>and Cooking Light have ceased print operations. Print publications are

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<v Speaker 1>a great way to enjoy some non screen fun that's

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<v Speaker 1>fairly light on the effort front. I can page through

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<v Speaker 1>most magazines in less than an hour. Well not the Economist.

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<v Speaker 1>I saved that for long plane trips, but generally, once

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<v Speaker 1>I'm done, I feel like I've had a good time.

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<v Speaker 1>But as suggested by the fact that many publications have

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<v Speaker 1>ceased print operations, I know a great many people don't

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<v Speaker 1>read magazines or newspapers. Well, I think they just haven't

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<v Speaker 1>been converted yet. If you love print to then why

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<v Speaker 1>not give subscriptions this year to folks as gifts. People

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<v Speaker 1>won't get just one gift from you, They'll get several.

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<v Speaker 1>They'll get to enjoy your gift on a random day

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<v Speaker 1>in July, not just in December. And while some publications

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<v Speaker 1>such as The Wall Street Journal and The Economist might

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<v Speaker 1>not be cheap, I know some folks are expensing those.

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<v Speaker 1>Many monthly magazine subscriptions run less than thirty dollars a year.

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<v Speaker 1>An hour of entertainment each month for two dollars and

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<v Speaker 1>fifty cents, that is hard to beat. There are lots

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<v Speaker 1>of thoughtful ways to choose the right subscription. If someone

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<v Speaker 1>doesn't subscribe to their local paper or local business or

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<v Speaker 1>lifestyle magazine, those might be great options. My guess is

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<v Speaker 1>your gift recipient will thank you for the subscription, and

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<v Speaker 1>then be thanking you again next September when they've gotten

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<v Speaker 1>tickets to that always sold out fall fest because they

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<v Speaker 1>knew about it ahead of time, And then again when

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<v Speaker 1>they've managed to make reservations at the hot new local

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<v Speaker 1>restaurant because they saw the write up about its opening.

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<v Speaker 1>If someone has moved away from home, send them a

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<v Speaker 1>subscription to a local magazine to let them enjoy some nostalgia.

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<v Speaker 1>If you know someone has a goal, a gift subscription

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<v Speaker 1>is a great way to help them feel part of

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<v Speaker 1>a larger community. Your friend who has embraced cooking would

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<v Speaker 1>love eating well. A new fitness enthusiast might like Women's

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<v Speaker 1>or Men's Health, or maybe Runners World. You could give

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<v Speaker 1>a professional journal to someone who is just starting out

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<v Speaker 1>and might not spend his or her own money on

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<v Speaker 1>such a thing, say an education magazine for a new teacher.

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<v Speaker 1>The Economist actually ran a whole campaign about purchasing a

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<v Speaker 1>subscription for the young graduate in your life who should

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<v Speaker 1>be reading the Economists to build up their knowledge. But

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<v Speaker 1>maybe I can't quite afford it yet. Then of course

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<v Speaker 1>there's pure fantasy. Well what amounts to pure fantasy for

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<v Speaker 1>most of us? I'm thinking Vogue or Travel and Leisure

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<v Speaker 1>or Architectural Digest. Maybe your house looks like that mine doesn't,

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<v Speaker 1>but it certainly is fun to talk at the pictures.

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<v Speaker 1>Giving a gift of fantasy can be an escape from stress.

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<v Speaker 1>The one downside of giving a subscription is that the

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<v Speaker 1>recipient doesn't have anything to unwrap, but that is a

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<v Speaker 1>solvable problem. A simple approach is to buy a copy

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<v Speaker 1>of the magazine or newspaper at a local bookstore and

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<v Speaker 1>wrap it up with a note explaining that a subscription

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<v Speaker 1>is on the way. You can also give a little

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<v Speaker 1>gift that relates to the magazine topic, along with a

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<v Speaker 1>note saying that the magazine is coming. For instance, to

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<v Speaker 1>announce the gift of a sports illustrated subscription, you could

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<v Speaker 1>wrap up a key ring or baseball cap for the

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<v Speaker 1>recipient's favorite team. When you give a subscription, you encourage

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<v Speaker 1>a person to enjoy their favorite places, activities, and interests,

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<v Speaker 1>and you enhance their leisure time all year long. That

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<v Speaker 1>strikes me as a good present, certainly a better present

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<v Speaker 1>than some object that is just going to gather dust

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<v Speaker 1>in the meantime. This is Laura, thanks for listening, and

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<v Speaker 1>here's to making the most of our times. Hey everybody,

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<v Speaker 1>I'd love to hear from it. You can send me

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<v Speaker 1>your tips, your questions, or anything else. Just connect with

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<v Speaker 1>me on Twitter, Facebook and Instagram at Before Breakfast pot

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<v Speaker 1>that's b E the number for then Breakfast p o D.

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<v Speaker 1>You can also shoot me an email at Before Breakfast podcast.

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<v Speaker 1>At i heeart media dot com that Before Breakfast is

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<v Speaker 1>spelled out with all the letters. Thanks so much, I

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<v Speaker 1>look forward to staying in touch. Before Breakfast is a

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<v Speaker 1>production of I heart Radio. For more podcasts from my

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<v Speaker 1>heart Radio, visit the i heart Radio app, Apple podcast,

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<v Speaker 1>or wherever you listen to your favorite shows.