1 00:00:03,440 --> 00:00:06,680 Speaker 1: Welcome to Before Breakfast, a production of I Heart Radio. 2 00:00:08,800 --> 00:00:14,960 Speaker 1: Good Morning. This is Laura. Welcome to the Before Breakfast podcast. 3 00:00:16,079 --> 00:00:21,400 Speaker 1: Today's tip is to consider giving newspaper and magazine subscriptions 4 00:00:21,880 --> 00:00:26,360 Speaker 1: as gifts. The recipients will enjoy the gift throughout the year, 5 00:00:27,080 --> 00:00:30,800 Speaker 1: and we'll be reminded that you care about them. And 6 00:00:30,880 --> 00:00:36,160 Speaker 1: since newspapers and magazines are consumable and recyclable, you won't 7 00:00:36,200 --> 00:00:40,920 Speaker 1: just be giving people more stuff. It's like giving an experience, 8 00:00:41,800 --> 00:00:47,520 Speaker 1: but generally it's a fairly affordable one. So I personally 9 00:00:47,960 --> 00:00:52,519 Speaker 1: love printed publications. We subscribe to a great many in 10 00:00:52,600 --> 00:00:57,800 Speaker 1: my home, including The Wall Street Journal, The Economist, Women's Health, 11 00:00:58,360 --> 00:01:04,280 Speaker 1: Real Simple, Southern Living, Better Homes and Gardens, HGTV Magazine, 12 00:01:04,800 --> 00:01:08,040 Speaker 1: you name it. I just subscribe to the new print 13 00:01:08,160 --> 00:01:11,720 Speaker 1: version of Verily magazine that's going to come out quarterly. 14 00:01:12,680 --> 00:01:15,240 Speaker 1: I used to subscribe to a great many more magazines, 15 00:01:15,280 --> 00:01:19,680 Speaker 1: but sadly many such as Oh and Martha Stewart, Living 16 00:01:19,880 --> 00:01:25,280 Speaker 1: and Cooking Light have ceased print operations. Print publications are 17 00:01:25,319 --> 00:01:29,680 Speaker 1: a great way to enjoy some non screen fun that's 18 00:01:29,720 --> 00:01:33,680 Speaker 1: fairly light on the effort front. I can page through 19 00:01:33,680 --> 00:01:38,280 Speaker 1: most magazines in less than an hour. Well not the Economist. 20 00:01:38,760 --> 00:01:42,680 Speaker 1: I saved that for long plane trips, but generally, once 21 00:01:42,720 --> 00:01:45,280 Speaker 1: I'm done, I feel like I've had a good time. 22 00:01:46,800 --> 00:01:49,720 Speaker 1: But as suggested by the fact that many publications have 23 00:01:49,880 --> 00:01:54,040 Speaker 1: ceased print operations, I know a great many people don't 24 00:01:54,280 --> 00:01:59,279 Speaker 1: read magazines or newspapers. Well, I think they just haven't 25 00:01:59,320 --> 00:02:03,520 Speaker 1: been converted yet. If you love print to then why 26 00:02:03,560 --> 00:02:07,639 Speaker 1: not give subscriptions this year to folks as gifts. People 27 00:02:07,680 --> 00:02:11,400 Speaker 1: won't get just one gift from you, They'll get several. 28 00:02:12,320 --> 00:02:14,680 Speaker 1: They'll get to enjoy your gift on a random day 29 00:02:14,680 --> 00:02:19,680 Speaker 1: in July, not just in December. And while some publications 30 00:02:19,720 --> 00:02:22,720 Speaker 1: such as The Wall Street Journal and The Economist might 31 00:02:22,760 --> 00:02:26,040 Speaker 1: not be cheap, I know some folks are expensing those. 32 00:02:27,000 --> 00:02:30,720 Speaker 1: Many monthly magazine subscriptions run less than thirty dollars a year. 33 00:02:31,840 --> 00:02:34,920 Speaker 1: An hour of entertainment each month for two dollars and 34 00:02:34,919 --> 00:02:40,120 Speaker 1: fifty cents, that is hard to beat. There are lots 35 00:02:40,160 --> 00:02:44,320 Speaker 1: of thoughtful ways to choose the right subscription. If someone 36 00:02:44,440 --> 00:02:47,600 Speaker 1: doesn't subscribe to their local paper or local business or 37 00:02:47,639 --> 00:02:53,000 Speaker 1: lifestyle magazine, those might be great options. My guess is 38 00:02:53,040 --> 00:02:56,520 Speaker 1: your gift recipient will thank you for the subscription, and 39 00:02:56,560 --> 00:03:00,000 Speaker 1: then be thanking you again next September when they've gotten 40 00:03:00,040 --> 00:03:03,240 Speaker 1: tickets to that always sold out fall fest because they 41 00:03:03,280 --> 00:03:06,600 Speaker 1: knew about it ahead of time, And then again when 42 00:03:06,600 --> 00:03:09,359 Speaker 1: they've managed to make reservations at the hot new local 43 00:03:09,400 --> 00:03:13,120 Speaker 1: restaurant because they saw the write up about its opening. 44 00:03:14,440 --> 00:03:17,320 Speaker 1: If someone has moved away from home, send them a 45 00:03:17,360 --> 00:03:21,639 Speaker 1: subscription to a local magazine to let them enjoy some nostalgia. 46 00:03:23,120 --> 00:03:26,640 Speaker 1: If you know someone has a goal, a gift subscription 47 00:03:26,840 --> 00:03:29,520 Speaker 1: is a great way to help them feel part of 48 00:03:29,560 --> 00:03:34,040 Speaker 1: a larger community. Your friend who has embraced cooking would 49 00:03:34,040 --> 00:03:38,760 Speaker 1: love eating well. A new fitness enthusiast might like Women's 50 00:03:38,800 --> 00:03:42,480 Speaker 1: or Men's Health, or maybe Runners World. You could give 51 00:03:42,520 --> 00:03:45,400 Speaker 1: a professional journal to someone who is just starting out 52 00:03:46,080 --> 00:03:48,400 Speaker 1: and might not spend his or her own money on 53 00:03:48,520 --> 00:03:52,840 Speaker 1: such a thing, say an education magazine for a new teacher. 54 00:03:54,120 --> 00:03:58,440 Speaker 1: The Economist actually ran a whole campaign about purchasing a 55 00:03:58,480 --> 00:04:02,200 Speaker 1: subscription for the young graduate in your life who should 56 00:04:02,240 --> 00:04:05,120 Speaker 1: be reading the Economists to build up their knowledge. But 57 00:04:05,280 --> 00:04:09,680 Speaker 1: maybe I can't quite afford it yet. Then of course 58 00:04:09,840 --> 00:04:14,000 Speaker 1: there's pure fantasy. Well what amounts to pure fantasy for 59 00:04:14,080 --> 00:04:18,120 Speaker 1: most of us? I'm thinking Vogue or Travel and Leisure 60 00:04:18,279 --> 00:04:23,520 Speaker 1: or Architectural Digest. Maybe your house looks like that mine doesn't, 61 00:04:24,320 --> 00:04:26,600 Speaker 1: but it certainly is fun to talk at the pictures. 62 00:04:27,760 --> 00:04:32,160 Speaker 1: Giving a gift of fantasy can be an escape from stress. 63 00:04:33,640 --> 00:04:36,159 Speaker 1: The one downside of giving a subscription is that the 64 00:04:36,200 --> 00:04:40,640 Speaker 1: recipient doesn't have anything to unwrap, but that is a 65 00:04:40,680 --> 00:04:45,000 Speaker 1: solvable problem. A simple approach is to buy a copy 66 00:04:45,120 --> 00:04:48,599 Speaker 1: of the magazine or newspaper at a local bookstore and 67 00:04:48,680 --> 00:04:51,320 Speaker 1: wrap it up with a note explaining that a subscription 68 00:04:51,720 --> 00:04:54,720 Speaker 1: is on the way. You can also give a little 69 00:04:54,760 --> 00:04:58,200 Speaker 1: gift that relates to the magazine topic, along with a 70 00:04:58,279 --> 00:05:03,279 Speaker 1: note saying that the magazine is coming. For instance, to 71 00:05:03,320 --> 00:05:07,360 Speaker 1: announce the gift of a sports illustrated subscription, you could 72 00:05:07,400 --> 00:05:10,039 Speaker 1: wrap up a key ring or baseball cap for the 73 00:05:10,120 --> 00:05:15,000 Speaker 1: recipient's favorite team. When you give a subscription, you encourage 74 00:05:15,000 --> 00:05:18,600 Speaker 1: a person to enjoy their favorite places, activities, and interests, 75 00:05:19,279 --> 00:05:23,039 Speaker 1: and you enhance their leisure time all year long. That 76 00:05:23,240 --> 00:05:27,240 Speaker 1: strikes me as a good present, certainly a better present 77 00:05:27,279 --> 00:05:30,880 Speaker 1: than some object that is just going to gather dust 78 00:05:32,320 --> 00:05:37,400 Speaker 1: in the meantime. This is Laura, thanks for listening, and 79 00:05:37,440 --> 00:05:47,080 Speaker 1: here's to making the most of our times. Hey everybody, 80 00:05:47,240 --> 00:05:49,359 Speaker 1: I'd love to hear from it. You can send me 81 00:05:49,400 --> 00:05:53,039 Speaker 1: your tips, your questions, or anything else. Just connect with 82 00:05:53,080 --> 00:05:57,440 Speaker 1: me on Twitter, Facebook and Instagram at Before Breakfast pot 83 00:05:58,160 --> 00:06:02,480 Speaker 1: that's b E the number for then Breakfast p o D. 84 00:06:03,360 --> 00:06:06,839 Speaker 1: You can also shoot me an email at Before Breakfast podcast. 85 00:06:07,000 --> 00:06:09,840 Speaker 1: At i heeart media dot com that Before Breakfast is 86 00:06:09,880 --> 00:06:12,680 Speaker 1: spelled out with all the letters. Thanks so much, I 87 00:06:12,680 --> 00:06:20,760 Speaker 1: look forward to staying in touch. Before Breakfast is a 88 00:06:20,760 --> 00:06:24,000 Speaker 1: production of I heart Radio. For more podcasts from my 89 00:06:24,120 --> 00:06:27,760 Speaker 1: heart Radio, visit the i heart Radio app, Apple podcast, 90 00:06:28,200 --> 00:06:30,080 Speaker 1: or wherever you listen to your favorite shows.