1 00:00:02,520 --> 00:00:09,840 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. This is the business 2 00:00:09,880 --> 00:00:10,440 Speaker 1: of sports. 3 00:00:10,520 --> 00:00:13,960 Speaker 2: Our aim is always to leverage the global appeal of football. 4 00:00:14,120 --> 00:00:18,439 Speaker 3: Having representation in college sports is even more important than pro. 5 00:00:18,560 --> 00:00:21,279 Speaker 4: Ten percent of Americans now claimed socup to be that 6 00:00:21,400 --> 00:00:22,040 Speaker 4: favorite sport. 7 00:00:22,160 --> 00:00:26,000 Speaker 1: We estimate the UTH sports audience has three trillion dollars 8 00:00:26,000 --> 00:00:27,080 Speaker 1: in spending power. 9 00:00:27,160 --> 00:00:30,400 Speaker 4: The nature of baseball is it is worldwide and it 10 00:00:30,440 --> 00:00:31,000 Speaker 4: is exploring. 11 00:00:31,160 --> 00:00:34,600 Speaker 5: I'm very happy for the WNBA and how the NBA 12 00:00:34,840 --> 00:00:36,120 Speaker 5: has embraced them. 13 00:00:36,200 --> 00:00:39,080 Speaker 4: Sports books are not going anywhere, and sports vetting is overgrowing. 14 00:00:39,159 --> 00:00:41,239 Speaker 3: We have a super team running this league, and this 15 00:00:41,320 --> 00:00:42,600 Speaker 3: league is here and it's here to stay. 16 00:00:42,760 --> 00:00:45,920 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 17 00:00:47,840 --> 00:00:50,479 Speaker 5: This is the Bloomberg Business of Sports, where we explore 18 00:00:50,520 --> 00:00:52,480 Speaker 5: the big money issues in the world of sports. 19 00:00:52,560 --> 00:00:55,080 Speaker 6: I'm Michael Laurn, I'm Vanessa Prodomo Maglione, and. 20 00:00:55,080 --> 00:00:56,000 Speaker 7: I'm Randa Williams. 21 00:00:56,440 --> 00:01:00,000 Speaker 5: World Cup is over. Don't faint over there, Vanessa. All 22 00:01:00,040 --> 00:01:03,400 Speaker 5: one hundred and four games have officially been played and 23 00:01:03,440 --> 00:01:06,560 Speaker 5: we have a new world champion in Spain. But that's 24 00:01:06,680 --> 00:01:07,840 Speaker 5: how you doing well. 25 00:01:07,880 --> 00:01:10,080 Speaker 6: I'm not doing well, Michael. I'm not doing well. 26 00:01:10,160 --> 00:01:12,040 Speaker 3: I feel like it actually hasn't sunk in yet that 27 00:01:12,160 --> 00:01:15,520 Speaker 3: everything's already over and we won't have another World Cup 28 00:01:15,680 --> 00:01:18,280 Speaker 3: until next year, which still feels too long. 29 00:01:18,959 --> 00:01:19,199 Speaker 6: Randal. 30 00:01:19,319 --> 00:01:21,479 Speaker 3: I went to the final on Sunday and we're able 31 00:01:21,520 --> 00:01:24,040 Speaker 3: to record our initial thoughts right after the last whistle, 32 00:01:24,080 --> 00:01:25,919 Speaker 3: but I think we still have some thoughts left. 33 00:01:26,080 --> 00:01:26,240 Speaker 5: Well. 34 00:01:26,280 --> 00:01:28,760 Speaker 7: Now we know some of the projected revenue numbers and 35 00:01:28,840 --> 00:01:31,319 Speaker 7: are able to see the momentum going into the MLS 36 00:01:31,360 --> 00:01:34,360 Speaker 7: All Star Game next week, which, speaking of, We had 37 00:01:34,400 --> 00:01:36,640 Speaker 7: the chance to sit down with the chief marketing officer 38 00:01:36,680 --> 00:01:39,040 Speaker 7: at the Seattle Sounders before the World Cup was over 39 00:01:39,080 --> 00:01:41,200 Speaker 7: to get his take on how Seattle did as a 40 00:01:41,240 --> 00:01:43,600 Speaker 7: host city and how they hope to carry the attention 41 00:01:44,000 --> 00:01:46,720 Speaker 7: into the MLS and NWSL seasons. 42 00:01:47,000 --> 00:01:49,639 Speaker 3: We also check in with Bloomberg News media reporter Hannah 43 00:01:49,640 --> 00:01:52,520 Speaker 3: Miller about her thoughts on the future broadcasting rights of 44 00:01:52,560 --> 00:01:55,400 Speaker 3: the World Cup, along with a conversation she had with 45 00:01:55,520 --> 00:01:57,160 Speaker 3: IMG president Adam Kelly. 46 00:01:57,560 --> 00:02:00,520 Speaker 5: All that is coming up at first, let's run to 47 00:02:00,640 --> 00:02:04,320 Speaker 5: get our last thoughts on the World Cup. Vanessa, I 48 00:02:04,480 --> 00:02:05,919 Speaker 5: know you've got a lot to say. 49 00:02:06,600 --> 00:02:10,000 Speaker 3: I feel like this World Cup as we you know, 50 00:02:10,080 --> 00:02:12,600 Speaker 3: as we sit and we now get to sit. 51 00:02:12,440 --> 00:02:13,520 Speaker 6: With it for a little bit. 52 00:02:14,160 --> 00:02:16,640 Speaker 3: I will say that it was probably one of the 53 00:02:16,639 --> 00:02:20,280 Speaker 3: most exciting World Cups I can remember, just through everything, 54 00:02:20,320 --> 00:02:22,639 Speaker 3: and I do feel like, even though it was here 55 00:02:22,919 --> 00:02:26,280 Speaker 3: and I didn't necessarily go to all the different cities 56 00:02:26,440 --> 00:02:29,440 Speaker 3: and I didn't get to experience everything in person, there 57 00:02:29,520 --> 00:02:34,320 Speaker 3: was some element that, even through social media, seeing the 58 00:02:34,440 --> 00:02:38,240 Speaker 3: excitement from around the US felt like even closer, even 59 00:02:38,240 --> 00:02:39,720 Speaker 3: though it could have been anywhere else. 60 00:02:40,240 --> 00:02:43,040 Speaker 7: It was a truly beautiful time over the course of 61 00:02:43,080 --> 00:02:46,680 Speaker 7: the sports summer. And I'll miss the cultures. I'll miss 62 00:02:46,840 --> 00:02:50,000 Speaker 7: just the Norwegians that I saw in the time out market. 63 00:02:50,040 --> 00:02:53,800 Speaker 7: I'll miss like even walking into the stadium, Argentina's fans 64 00:02:53,800 --> 00:02:56,800 Speaker 7: were the loudest I had heard the entire tournament. Just 65 00:02:57,120 --> 00:03:00,600 Speaker 7: seeing MetLife before you even enter was beautiful. 66 00:03:00,600 --> 00:03:03,000 Speaker 3: And then of course there were Kitian journalists singing in 67 00:03:03,040 --> 00:03:04,960 Speaker 3: the press box, singing their national anthem. 68 00:03:05,080 --> 00:03:07,520 Speaker 6: I've never seen anything like that, No, not like. 69 00:03:07,480 --> 00:03:10,239 Speaker 7: That, but even the press box experience was unique. Going 70 00:03:10,280 --> 00:03:12,639 Speaker 7: to games, you never hear the press cheer, you hear 71 00:03:12,639 --> 00:03:15,040 Speaker 7: them gas, you hear them say like, but you never 72 00:03:15,080 --> 00:03:17,680 Speaker 7: hear anybody like talk junk in the press box. 73 00:03:17,760 --> 00:03:19,960 Speaker 5: Oh man, there was a hard fast rule. I've talked 74 00:03:19,960 --> 00:03:23,680 Speaker 5: about this before, no cheering in the press box. I 75 00:03:23,720 --> 00:03:25,919 Speaker 5: mean they would give me the look, you know, unless 76 00:03:25,960 --> 00:03:29,280 Speaker 5: somebody like got really jacked up on the football field 77 00:03:29,360 --> 00:03:31,840 Speaker 5: or something like that. But other than that, man, it 78 00:03:31,960 --> 00:03:33,160 Speaker 5: was relatively quiet. 79 00:03:33,240 --> 00:03:35,800 Speaker 7: So I'll miss that. I'll just miss the excitement around 80 00:03:35,800 --> 00:03:38,520 Speaker 7: the summer. This is normally the time period that the 81 00:03:38,920 --> 00:03:41,200 Speaker 7: time period that the World Cup took place and is 82 00:03:41,240 --> 00:03:44,000 Speaker 7: normally a quieter period in sports. The NBA Finals ends, 83 00:03:44,000 --> 00:03:47,320 Speaker 7: the w NBA season continues, and we have MLB All Star. 84 00:03:47,440 --> 00:03:50,560 Speaker 7: But those things are not and the MLS All Star, 85 00:03:50,640 --> 00:03:53,160 Speaker 7: Vanessa is saying to me, and the NBA summer lyau. 86 00:03:53,200 --> 00:03:56,040 Speaker 7: There's a lot of events, but none of them have 87 00:03:56,320 --> 00:03:58,840 Speaker 7: the peak of the World Cup. And so I'll miss it. 88 00:03:59,440 --> 00:04:02,240 Speaker 3: Yeah, I think think that apart from all of you know, 89 00:04:02,360 --> 00:04:04,400 Speaker 3: everything we're gonna miss from it. It is going to 90 00:04:04,440 --> 00:04:06,880 Speaker 3: be interesting as we take a look throughout the next 91 00:04:06,880 --> 00:04:09,920 Speaker 3: few weeks, throughout the next few months, what really this 92 00:04:10,040 --> 00:04:12,840 Speaker 3: is going to do to the US soccer market. After 93 00:04:12,880 --> 00:04:16,839 Speaker 3: the US fell out of the tournament, I really thought 94 00:04:17,440 --> 00:04:19,400 Speaker 3: it was it was going to be nothing like I 95 00:04:19,440 --> 00:04:22,400 Speaker 3: thought Okay, well this is over. Everyone was expecting them 96 00:04:22,720 --> 00:04:24,720 Speaker 3: to get to the quarterfinal and that was going to 97 00:04:24,800 --> 00:04:28,279 Speaker 3: change everything, and now that they didn't, nothing's going to change. 98 00:04:28,560 --> 00:04:31,280 Speaker 3: But I actually think I might have to re you know, 99 00:04:31,400 --> 00:04:36,039 Speaker 3: visit that and think. I do believe that soccer is 100 00:04:36,040 --> 00:04:38,120 Speaker 3: still going to boom in the country. I think we'll 101 00:04:38,160 --> 00:04:40,960 Speaker 3: see a lot more viewership. I don't know if it 102 00:04:41,000 --> 00:04:43,920 Speaker 3: will be MLS viewership. I think it might still be 103 00:04:44,480 --> 00:04:47,520 Speaker 3: international soccer viewership, Premier League, Champions League, but I do 104 00:04:47,560 --> 00:04:48,320 Speaker 3: think that will grow. 105 00:04:48,360 --> 00:04:50,600 Speaker 7: In the US, I do too. I think the sports 106 00:04:50,720 --> 00:04:53,440 Speaker 7: popularity here domestically is going to grow, But I'm not 107 00:04:53,520 --> 00:04:56,600 Speaker 7: so sure just about the MLS. I think because of 108 00:04:56,640 --> 00:04:59,240 Speaker 7: the fact that a good the best players play overseas 109 00:04:59,480 --> 00:05:01,680 Speaker 7: and the there's a lot of international players that still 110 00:05:01,680 --> 00:05:04,440 Speaker 7: play here. But how many that played in the World 111 00:05:04,480 --> 00:05:07,360 Speaker 7: Cup are going to be recognizable to fans who are 112 00:05:07,360 --> 00:05:09,640 Speaker 7: just tuning in regularly to the MLS. I'm not so 113 00:05:09,680 --> 00:05:12,599 Speaker 7: sure about. However, I do think that this event is 114 00:05:12,640 --> 00:05:16,240 Speaker 7: going to inspire the next generation of soccer players. It's 115 00:05:16,320 --> 00:05:18,320 Speaker 7: just about are they going to be able to stay here? 116 00:05:18,320 --> 00:05:21,000 Speaker 7: Will the MLS be able to advance forward enough so 117 00:05:21,040 --> 00:05:24,320 Speaker 7: that Joe Schmoe, who's nine years old right now, when 118 00:05:24,360 --> 00:05:27,560 Speaker 7: he's eighteen or nineteen, and he's a global phenomenon that 119 00:05:27,640 --> 00:05:29,919 Speaker 7: he does not go and play for PSG. 120 00:05:30,560 --> 00:05:36,520 Speaker 5: By the way, fun fact, sixty two million people watched 121 00:05:36,560 --> 00:05:41,080 Speaker 5: the final of the World Cup. And that's doing somebody 122 00:05:41,080 --> 00:05:44,640 Speaker 5: between Fox and Telemundo. Yep, man, that's really doing something. Yeah, 123 00:05:44,880 --> 00:05:46,239 Speaker 5: it shows the growth of the sport. 124 00:05:46,440 --> 00:05:49,280 Speaker 7: Who could ever imagine that a World Cup final here 125 00:05:49,320 --> 00:05:52,800 Speaker 7: in America would outdraw a good portion of NFL games 126 00:05:52,839 --> 00:05:54,560 Speaker 7: that are not the Super Bowl. The Super Bowl, of course, 127 00:05:54,640 --> 00:05:56,800 Speaker 7: is close to double that, but in terms of the 128 00:05:56,880 --> 00:06:01,320 Speaker 7: NFC and AFC championship games, it's pretty far. That's incredible. 129 00:06:01,320 --> 00:06:04,240 Speaker 7: Now again, we'll compare those numbers in four years from 130 00:06:04,279 --> 00:06:07,240 Speaker 7: now with Spain, Portugal and Morocco hosting. I don't think 131 00:06:07,279 --> 00:06:10,239 Speaker 7: that time difference is quite that big to where people 132 00:06:10,240 --> 00:06:12,040 Speaker 7: won't be able to tune in, but it's a time 133 00:06:12,080 --> 00:06:14,920 Speaker 7: difference nonetheless, and so we'll find out what the momentum 134 00:06:14,920 --> 00:06:16,280 Speaker 7: looks like going forward. 135 00:06:16,720 --> 00:06:20,040 Speaker 3: I think as we look ahead to MLS All Star Game, 136 00:06:20,200 --> 00:06:22,440 Speaker 3: at the MLS All Star Game next week, I think 137 00:06:22,440 --> 00:06:24,280 Speaker 3: one of the interesting things there is what we were 138 00:06:24,320 --> 00:06:27,039 Speaker 3: talking about is how MLS teams are going to be 139 00:06:27,080 --> 00:06:29,560 Speaker 3: thinking about this. And I've been doing some reporting around it, 140 00:06:29,800 --> 00:06:31,839 Speaker 3: and one of the things I found the most interesting 141 00:06:31,839 --> 00:06:34,320 Speaker 3: actually in when I was having conversations with teams was 142 00:06:35,040 --> 00:06:38,320 Speaker 3: that just because some of the players, the best players 143 00:06:38,360 --> 00:06:40,760 Speaker 3: in the world don't play here now, doesn't mean they 144 00:06:40,920 --> 00:06:43,680 Speaker 3: can't and they won't, not necessarily because the MLS is 145 00:06:43,720 --> 00:06:46,360 Speaker 3: going to get better, but because the MLS calendar is changing, 146 00:06:46,600 --> 00:06:48,839 Speaker 3: which means they're going to be allowed to do loans 147 00:06:49,000 --> 00:06:51,920 Speaker 3: with other teams. And I didn't think that's something I 148 00:06:51,960 --> 00:06:54,480 Speaker 3: heard very often, and I think that's something that actually 149 00:06:54,560 --> 00:06:58,240 Speaker 3: might be real, like maybe La Minamol or Earlin Holling. 150 00:06:58,360 --> 00:07:00,640 Speaker 3: They don't want to come here for years, but I 151 00:07:00,680 --> 00:07:05,200 Speaker 3: could see Man City loaning Earln Holland to NYCFC, especially 152 00:07:05,240 --> 00:07:08,520 Speaker 3: Sin considering they're under the same ownership for a season. 153 00:07:08,760 --> 00:07:09,120 Speaker 6: Why not. 154 00:07:09,840 --> 00:07:11,360 Speaker 5: I know we're running out of time, but I got 155 00:07:11,360 --> 00:07:16,040 Speaker 5: to give a shout out WNBA. The All Star weekend 156 00:07:16,600 --> 00:07:18,160 Speaker 5: is upon us your thoughts. 157 00:07:18,640 --> 00:07:23,920 Speaker 7: I think I'm interested to see Kathy Engelbert, the WNBA commissioner, 158 00:07:23,960 --> 00:07:27,480 Speaker 7: pressured once again. It's been a tumultuous season despite the 159 00:07:27,520 --> 00:07:31,360 Speaker 7: success despite the CBA increasing player pay. There's just been 160 00:07:31,400 --> 00:07:34,280 Speaker 7: a lot of things happening that just aren't really about 161 00:07:34,360 --> 00:07:37,080 Speaker 7: basketball itself. We have the flagrant fouls, we have players 162 00:07:37,080 --> 00:07:40,640 Speaker 7: getting injured, we have players speaking out, and Kathy Engelbert, 163 00:07:40,680 --> 00:07:42,720 Speaker 7: although she has been defensive over the player, she just 164 00:07:42,760 --> 00:07:45,520 Speaker 7: hasn't been loud. And so when she gets to the podium, 165 00:07:45,760 --> 00:07:48,080 Speaker 7: I assume that someone is going to ask her not 166 00:07:48,120 --> 00:07:50,800 Speaker 7: only about the fouls and about Caitlin Clark, but also 167 00:07:50,840 --> 00:07:53,840 Speaker 7: about her future. She has not said that she is 168 00:07:53,920 --> 00:07:56,480 Speaker 7: going to stay on long term. I asked Adam Silver 169 00:07:56,960 --> 00:07:59,560 Speaker 7: if he had had any conversations with the WNBA Board 170 00:07:59,600 --> 00:08:02,160 Speaker 7: of Governor of the NBA Board of Governors about Kathy 171 00:08:02,240 --> 00:08:04,960 Speaker 7: Engelbert's future. He said that he would leave that to her. 172 00:08:05,120 --> 00:08:07,320 Speaker 7: And so I'm looking forward to see what she has 173 00:08:07,400 --> 00:08:09,880 Speaker 7: to say, and I think that she'll deflect and you know, 174 00:08:09,920 --> 00:08:12,720 Speaker 7: when the season is over and some time passes. Bloomberg 175 00:08:12,760 --> 00:08:16,520 Speaker 7: has previously reported that she began having conversations about leaving 176 00:08:16,560 --> 00:08:18,560 Speaker 7: that role, and I expect that to happen. 177 00:08:18,920 --> 00:08:21,480 Speaker 3: I think it's interesting because I think even though they 178 00:08:21,480 --> 00:08:24,520 Speaker 3: didn't have a work stoppage as we might have thought, 179 00:08:24,600 --> 00:08:27,240 Speaker 3: that they would because of the CBA. I think because 180 00:08:27,280 --> 00:08:29,800 Speaker 3: of all the other issues that you had just mentioned, Randall, 181 00:08:29,880 --> 00:08:33,600 Speaker 3: I think there was still some you know, drop off 182 00:08:33,679 --> 00:08:37,440 Speaker 3: of excitement around the WNBA. So I'm hoping if she 183 00:08:37,559 --> 00:08:40,800 Speaker 3: answers the questions and all of that, and it kind 184 00:08:40,840 --> 00:08:43,360 Speaker 3: of picks back up this pace for the WNBA, and 185 00:08:43,360 --> 00:08:45,640 Speaker 3: hopefully just the hype of the All Star Game can 186 00:08:45,679 --> 00:08:46,800 Speaker 3: do that for the WNBA. 187 00:08:46,880 --> 00:08:47,080 Speaker 5: Yeah. 188 00:08:47,120 --> 00:08:48,960 Speaker 7: I think the last thing that I say on this 189 00:08:49,120 --> 00:08:51,560 Speaker 7: is that for such a pivotal moment, for such a 190 00:08:51,640 --> 00:08:55,880 Speaker 7: monumental moment for the WNBA, after we celebrated the CBA, 191 00:08:56,080 --> 00:08:58,200 Speaker 7: it has felt like a struggle to climb up the 192 00:08:58,280 --> 00:09:01,400 Speaker 7: hill in terms of popularity. Just the conversations that we're 193 00:09:01,440 --> 00:09:04,719 Speaker 7: having are almost never about basketball. That's a problem. Yeah, 194 00:09:04,800 --> 00:09:07,800 Speaker 7: And I think the commissioner's period should be at the 195 00:09:07,800 --> 00:09:11,840 Speaker 7: forefront of driving narrative. Roger Goodell has league meetings and 196 00:09:11,880 --> 00:09:13,600 Speaker 7: he goes to the podium and says what he says, 197 00:09:13,600 --> 00:09:16,520 Speaker 7: and he does interviews, and Adam Silver is no different. 198 00:09:16,840 --> 00:09:20,360 Speaker 7: Rob Manford is no different. I believe the NWSL's commissioner 199 00:09:20,440 --> 00:09:23,199 Speaker 7: she does a lot of media. Kathy Engelbert doesn't. And 200 00:09:23,400 --> 00:09:24,640 Speaker 7: I think that hurts the league. 201 00:09:24,880 --> 00:09:27,679 Speaker 3: Yeah, I agree, So more on that and we'll see 202 00:09:27,720 --> 00:09:31,040 Speaker 3: what happens with that this weekend. So I think that 203 00:09:31,520 --> 00:09:34,959 Speaker 3: with the WNBA, I just feel like is the reason 204 00:09:35,000 --> 00:09:39,200 Speaker 3: why the hype around it because of all the issues 205 00:09:39,240 --> 00:09:43,240 Speaker 3: surrounding Kaitlyn Clark and of. 206 00:09:42,480 --> 00:09:43,000 Speaker 6: All of that. 207 00:09:43,240 --> 00:09:46,000 Speaker 3: Really it's overshadowing the basketball, like you said. And I 208 00:09:46,000 --> 00:09:49,360 Speaker 3: don't know if it's also because the teams that came 209 00:09:49,480 --> 00:09:52,200 Speaker 3: in this season they're not making as big of a 210 00:09:52,200 --> 00:09:54,040 Speaker 3: splash as the Valkyries did as well. 211 00:09:54,360 --> 00:09:56,520 Speaker 7: No, I don't think so. I think expansion is hard. 212 00:09:57,720 --> 00:10:01,000 Speaker 7: But the conversation and Kaitlyn Clark and injeur Rees have 213 00:10:01,040 --> 00:10:03,480 Speaker 7: always been lightning rods, even going back years when they 214 00:10:03,480 --> 00:10:06,960 Speaker 7: were in college, but we don't talk about them on 215 00:10:07,040 --> 00:10:07,480 Speaker 7: the court. 216 00:10:07,640 --> 00:10:08,480 Speaker 5: We just don't. 217 00:10:08,520 --> 00:10:10,880 Speaker 7: We don't say Caitlin Clark is playing incredibly well or 218 00:10:10,920 --> 00:10:12,360 Speaker 7: injuries Michael. 219 00:10:12,360 --> 00:10:14,439 Speaker 5: That see, I want to go back. I'm going to 220 00:10:14,440 --> 00:10:17,520 Speaker 5: old school. I'm from a native of Detroita here and 221 00:10:17,600 --> 00:10:20,559 Speaker 5: we had the bad boys with the Detroit Pistons, and 222 00:10:20,720 --> 00:10:23,520 Speaker 5: even if you tried to go up the lane and 223 00:10:23,640 --> 00:10:27,079 Speaker 5: Bill Lambier was there to stop you, we still talked 224 00:10:27,080 --> 00:10:29,800 Speaker 5: about basketball. And you bring up a very good point. 225 00:10:30,040 --> 00:10:32,559 Speaker 5: Why aren't we talking about what's happening on the court. 226 00:10:32,520 --> 00:10:35,120 Speaker 7: Right But I think it's because of the fact that 227 00:10:35,240 --> 00:10:37,640 Speaker 7: the some of the refereeing that we're seeing is so 228 00:10:37,760 --> 00:10:40,640 Speaker 7: egregious and the players are complaining so loud about it, 229 00:10:40,840 --> 00:10:43,640 Speaker 7: but yet it does not seem like anything is being done. 230 00:10:43,640 --> 00:10:47,520 Speaker 7: Like the foul on Caitlyn Clark, what should have been 231 00:10:47,559 --> 00:10:51,720 Speaker 7: a flagrant foul. It was assessed afterwards and it was 232 00:10:51,760 --> 00:10:54,040 Speaker 7: the right decision. But there was a report that came 233 00:10:54,040 --> 00:10:56,840 Speaker 7: out from the Sports Business Journal that Adam Silver was 234 00:10:56,880 --> 00:10:59,360 Speaker 7: the person who pushed for Kathy to do that. And 235 00:10:59,400 --> 00:11:01,960 Speaker 7: I do think that that leagues have a responsibility of 236 00:11:02,000 --> 00:11:06,000 Speaker 7: protecting stars. That does not mean showing favoritism, but in 237 00:11:06,080 --> 00:11:09,760 Speaker 7: terms of pushing the WNBA to the next generation, the 238 00:11:09,800 --> 00:11:12,120 Speaker 7: stars are not going to get any smaller. We still 239 00:11:12,120 --> 00:11:14,840 Speaker 7: have Asian Wilson, who is the greatest WNBA player of 240 00:11:14,880 --> 00:11:18,600 Speaker 7: all time. We still have, of course Kaitlyn Clark, Angel Reese, 241 00:11:19,040 --> 00:11:21,560 Speaker 7: Nafisa Collier who has not played, and so many others 242 00:11:21,640 --> 00:11:23,840 Speaker 7: who have a dominant presence in this league. But if 243 00:11:23,880 --> 00:11:26,880 Speaker 7: they are constantly off the floor because of the physical 244 00:11:27,000 --> 00:11:29,680 Speaker 7: nature of this game, then you might need to shift 245 00:11:29,720 --> 00:11:32,160 Speaker 7: the rules. You might need to do better refereeing so 246 00:11:32,200 --> 00:11:34,400 Speaker 7: that you can protect players and keep stars on the floor. 247 00:11:34,720 --> 00:11:35,880 Speaker 6: Yeah, I also agree with that. 248 00:11:35,960 --> 00:11:38,720 Speaker 3: I think one of the other things that the WNBA 249 00:11:38,800 --> 00:11:42,080 Speaker 3: might be running into is you can't continue that climb forever. 250 00:11:42,400 --> 00:11:46,079 Speaker 3: You know, they were on such a high when Caitlin 251 00:11:46,120 --> 00:11:49,480 Speaker 3: Clark and ange Reese and that round of rookies entered 252 00:11:49,480 --> 00:11:51,679 Speaker 3: the WNBA, and then last year we had page backers 253 00:11:51,800 --> 00:11:55,480 Speaker 3: enter the WNBA at a huge two huge excitement. So 254 00:11:55,520 --> 00:11:59,040 Speaker 3: I just feel like because of the CBA had all 255 00:11:59,080 --> 00:12:01,240 Speaker 3: these conversations, were looking to see if they were going 256 00:12:01,280 --> 00:12:03,839 Speaker 3: to get on the court at all, and then they did, 257 00:12:04,000 --> 00:12:06,400 Speaker 3: and then it was like all right, like cool, they 258 00:12:06,400 --> 00:12:06,680 Speaker 3: did it. 259 00:12:06,800 --> 00:12:07,480 Speaker 6: Happy for them. 260 00:12:08,400 --> 00:12:12,920 Speaker 3: Maybe after that, you don't It's just hard to continue 261 00:12:12,960 --> 00:12:15,120 Speaker 3: that excitement, and you know, now they're just like at 262 00:12:15,160 --> 00:12:17,880 Speaker 3: a level maybe that they're going to stay at until 263 00:12:17,920 --> 00:12:21,200 Speaker 3: they can do something else to get that excitement again. 264 00:12:21,480 --> 00:12:23,120 Speaker 7: Last thing that I have to say is that Olivia 265 00:12:23,200 --> 00:12:25,800 Speaker 7: Miles is electric. I don't know she's going to win 266 00:12:25,960 --> 00:12:29,600 Speaker 7: the WNBA MVP because Asia Wilson is still the goat, 267 00:12:30,200 --> 00:12:32,880 Speaker 7: but man Olivia Miles as a bright future ahead of her. 268 00:12:32,920 --> 00:12:36,120 Speaker 7: I can't wait to watch her in future games and 269 00:12:36,160 --> 00:12:36,920 Speaker 7: seasons to come. 270 00:12:37,760 --> 00:12:41,040 Speaker 3: Well more on soccer next, because I did tell you 271 00:12:41,080 --> 00:12:43,280 Speaker 3: that we aren't going to shut up about the World Cup. 272 00:12:43,280 --> 00:12:44,680 Speaker 6: At least I won't. 273 00:12:45,120 --> 00:12:48,920 Speaker 3: We will be talking to the Seattle Sounders CMO about 274 00:12:48,920 --> 00:12:52,439 Speaker 3: how they plan to capitalize on soccer more. 275 00:12:52,920 --> 00:12:55,680 Speaker 5: That's straight ahead on the Bloomberg Business of Sports for 276 00:12:55,880 --> 00:12:59,439 Speaker 5: Vanessa Predumble, Neck Leon and Randall Williams. I'm Michael Barr. 277 00:12:59,520 --> 00:13:02,360 Speaker 5: You are listening to the Bloomberg Business of Sports Bloomberg 278 00:13:02,480 --> 00:13:03,720 Speaker 5: Radio around the world. 279 00:13:06,320 --> 00:13:10,320 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 280 00:13:11,800 --> 00:13:14,200 Speaker 5: This is the Bloomberg Business of Sports. We explore the 281 00:13:14,240 --> 00:13:15,839 Speaker 5: big money issues the world of sports. 282 00:13:15,880 --> 00:13:18,079 Speaker 6: I'm Michael Barr, I'm Vanessa Promo magmahon and. 283 00:13:18,040 --> 00:13:19,000 Speaker 7: I'm Miranda Williams. 284 00:13:19,040 --> 00:13:22,560 Speaker 5: The World Cup may be over, sniff, but what we 285 00:13:22,640 --> 00:13:24,840 Speaker 5: are going to be paying attention to in the coming 286 00:13:24,880 --> 00:13:28,959 Speaker 5: weeks and months is the latest impact the tournament has 287 00:13:29,000 --> 00:13:34,000 Speaker 5: had on its host cities and the MLS and NWSL 288 00:13:34,080 --> 00:13:35,679 Speaker 5: teams that are still in the market. 289 00:13:36,120 --> 00:13:38,040 Speaker 3: Right before the World Cup closed out, we spoke with 290 00:13:38,080 --> 00:13:40,640 Speaker 3: the chief marketing officer of the Seattle Sounders in Seattle, 291 00:13:40,720 --> 00:13:43,400 Speaker 3: Rain ro Viga about how the team activated during the 292 00:13:43,400 --> 00:13:45,640 Speaker 3: tournament and how they worked to grow soccer in the 293 00:13:45,640 --> 00:13:46,480 Speaker 3: Seattle market. 294 00:13:46,720 --> 00:13:49,240 Speaker 7: Let's take a listen to our conversation with Rovega, chief 295 00:13:49,280 --> 00:13:51,960 Speaker 7: marketing officer of the Seattle Sounders in Seattle, Rain. 296 00:13:52,320 --> 00:13:54,319 Speaker 5: Ro thank you so much for joining us on the 297 00:13:54,360 --> 00:13:56,840 Speaker 5: Bloomberg Business of Sports. And I want to talk about Seattle, 298 00:13:57,559 --> 00:14:01,000 Speaker 5: long viewed as one of America's premier soccer cities. What 299 00:14:01,840 --> 00:14:03,760 Speaker 5: makes this market different from others. 300 00:14:04,080 --> 00:14:06,840 Speaker 8: I think what makes it is the rich history. You know. 301 00:14:06,960 --> 00:14:10,120 Speaker 8: I think soccer in this country still seems a little 302 00:14:10,120 --> 00:14:12,760 Speaker 8: bit nascent, or at least has for the last ten 303 00:14:12,880 --> 00:14:16,080 Speaker 8: fifteen years. But you know, we've been around as an 304 00:14:16,160 --> 00:14:20,480 Speaker 8: organization for fifty two years, so going back to nineteen 305 00:14:20,560 --> 00:14:23,240 Speaker 8: seventy four, so we've been around for a long long time, 306 00:14:23,640 --> 00:14:26,800 Speaker 8: and we really take pride in being one of those 307 00:14:27,000 --> 00:14:32,400 Speaker 8: long historied soccer markets and the fans, you know, show 308 00:14:32,480 --> 00:14:35,000 Speaker 8: up in such a special way because of it. So 309 00:14:35,040 --> 00:14:36,920 Speaker 8: I think that's something that really sets us apart. 310 00:14:37,240 --> 00:14:39,960 Speaker 3: Ro Obviously, you know, I don't want to touch too 311 00:14:40,040 --> 00:14:41,680 Speaker 3: much on it, but we have to, you know, talk 312 00:14:41,680 --> 00:14:43,840 Speaker 3: about the fact that the US was there in Seattle 313 00:14:43,920 --> 00:14:45,120 Speaker 3: and play their last games. 314 00:14:45,200 --> 00:14:47,160 Speaker 6: Oh yeah, Mercy in the market. 315 00:14:48,000 --> 00:14:50,000 Speaker 3: But obviously they did show up, you know, fans did 316 00:14:50,040 --> 00:14:52,040 Speaker 3: show up. Can you tell us a little bit about 317 00:14:52,080 --> 00:14:54,760 Speaker 3: having the US game there and then also like what 318 00:14:54,840 --> 00:14:56,840 Speaker 3: you guys were doing, like with the Sounders in the 319 00:14:56,920 --> 00:14:59,800 Speaker 3: rain to capitalize on the US being there, and just 320 00:15:00,080 --> 00:15:02,080 Speaker 3: like with the whole World Cup being in the market 321 00:15:02,080 --> 00:15:02,440 Speaker 3: as well. 322 00:15:02,800 --> 00:15:05,480 Speaker 8: Yeah, no, I mean it was we were incredibly fortunate, 323 00:15:05,600 --> 00:15:08,080 Speaker 8: you know, I think we had the US play in 324 00:15:08,200 --> 00:15:11,240 Speaker 8: market here in Seattle twice. So we had their second 325 00:15:11,240 --> 00:15:15,160 Speaker 8: game on June nineteenth against Australia, and the way that 326 00:15:15,440 --> 00:15:18,400 Speaker 8: you know, the country and the state and the city 327 00:15:18,440 --> 00:15:22,520 Speaker 8: of Seattle showed up for that game was incredible. And 328 00:15:22,600 --> 00:15:25,720 Speaker 8: so having you know, going back to the planning stages, 329 00:15:25,760 --> 00:15:29,360 Speaker 8: we knew from the from the jump that that date 330 00:15:29,480 --> 00:15:31,920 Speaker 8: was circled on the calendar because the eyes of the 331 00:15:32,080 --> 00:15:35,600 Speaker 8: entire sport in this country, we're going to be on 332 00:15:35,720 --> 00:15:39,520 Speaker 8: Seattle at the stadium. But also in how we show 333 00:15:39,600 --> 00:15:42,920 Speaker 8: up as a community, you know, because we are such 334 00:15:42,920 --> 00:15:47,920 Speaker 8: a strong, strong soccer community, and I think that's it 335 00:15:48,000 --> 00:15:51,440 Speaker 8: was pretty incredible to see how you know, thousands and 336 00:15:51,480 --> 00:15:54,360 Speaker 8: thousands of fans flooded the streets going to the stadium, 337 00:15:54,360 --> 00:15:57,480 Speaker 8: but also every single watch party. I want to say 338 00:15:57,480 --> 00:15:59,720 Speaker 8: we had at least ten thousand people at our Seattle 339 00:15:59,720 --> 00:16:03,160 Speaker 8: soccer celebration, just flooding the pier, the barge and the 340 00:16:03,200 --> 00:16:06,440 Speaker 8: Saless steps. So it is incredible to see how much 341 00:16:06,640 --> 00:16:11,640 Speaker 8: energy this man's national team was able to rally in 342 00:16:11,840 --> 00:16:15,080 Speaker 8: soccer fans and kind of these newer fans. There are 343 00:16:15,120 --> 00:16:17,840 Speaker 8: new people to the sport. So it's awesome to have 344 00:16:17,880 --> 00:16:21,640 Speaker 8: the US team here in June and then fortunate enough 345 00:16:21,680 --> 00:16:24,920 Speaker 8: to have them and again in July against Belgium. Unfortunately 346 00:16:24,960 --> 00:16:28,600 Speaker 8: it didn't go it didn't go our way, but again 347 00:16:28,640 --> 00:16:32,240 Speaker 8: the city showed up and showed out in a spectacular way. 348 00:16:32,520 --> 00:16:35,400 Speaker 7: And so the World Cup is happening so quickly. 349 00:16:35,400 --> 00:16:36,720 Speaker 5: It feels like just yesterday that. 350 00:16:36,720 --> 00:16:39,920 Speaker 7: It was beginning, and now tomorrow it feels like it's ending. 351 00:16:40,320 --> 00:16:43,440 Speaker 7: I wonder, from your perspective, how do you keep this 352 00:16:43,800 --> 00:16:46,760 Speaker 7: high going? How do you know the event is eventually 353 00:16:46,840 --> 00:16:50,120 Speaker 7: going to end, but the energy behind the global sport 354 00:16:50,200 --> 00:16:52,160 Speaker 7: of football, how do you keep that going? 355 00:16:52,720 --> 00:16:54,600 Speaker 8: I mean that's the challenge, you know. I think this 356 00:16:54,680 --> 00:16:56,720 Speaker 8: is the work that we've been doing I've been in 357 00:16:56,800 --> 00:17:00,280 Speaker 8: around soccer for the last twenty plus years, and this 358 00:17:00,400 --> 00:17:02,400 Speaker 8: was always the moment that we were waiting for. Right, 359 00:17:02,480 --> 00:17:05,560 Speaker 8: what is that going to be that catalystic moment to 360 00:17:05,640 --> 00:17:09,080 Speaker 8: really accelerate the growth of the game in this country 361 00:17:09,080 --> 00:17:11,080 Speaker 8: the way it did in ninety four. So it's all 362 00:17:11,119 --> 00:17:15,879 Speaker 8: about taking that momentum, taking that casual viewer, reminding them 363 00:17:15,960 --> 00:17:18,240 Speaker 8: that hey, you have world class soccer at a world 364 00:17:18,240 --> 00:17:21,959 Speaker 8: class facility in your backyard. This doesn't have to stop. 365 00:17:22,320 --> 00:17:25,400 Speaker 8: The World Cup may leave, but soccer culture and world 366 00:17:25,440 --> 00:17:28,680 Speaker 8: class soccer is here to stay, and it's something we're 367 00:17:28,720 --> 00:17:32,639 Speaker 8: super proud of. And so we have different mechanisms in place, 368 00:17:32,840 --> 00:17:37,600 Speaker 8: different programs to invite old fans, current fans, and new 369 00:17:37,680 --> 00:17:41,720 Speaker 8: fans into our communities, both on the Sounder side and 370 00:17:41,760 --> 00:17:42,600 Speaker 8: the Rain side. 371 00:17:43,040 --> 00:17:46,360 Speaker 5: We're talking with Revega, chief marketing officer of the Seattle 372 00:17:46,520 --> 00:17:51,520 Speaker 5: Sounders and Seattle Rain and this is something for you guys. 373 00:17:51,600 --> 00:17:54,199 Speaker 5: It's really unique. Seattle only one of the few cities 374 00:17:54,240 --> 00:17:59,440 Speaker 5: with both and MLS and NWSL club operating under one 375 00:17:59,520 --> 00:18:03,680 Speaker 5: business organization. Can you talk to us about how that's 376 00:18:03,720 --> 00:18:06,840 Speaker 5: an advantage for you when it comes to the ownership group. 377 00:18:07,560 --> 00:18:09,920 Speaker 8: Yeah, I mean, I think it's a tremendous advantage. Right. 378 00:18:11,200 --> 00:18:14,000 Speaker 8: We get to talk to two very different consumers and 379 00:18:14,000 --> 00:18:16,600 Speaker 8: bring them closer together. You know, if you're interested in 380 00:18:16,640 --> 00:18:21,000 Speaker 8: the men's game, you know there's a really incredible product 381 00:18:21,040 --> 00:18:24,639 Speaker 8: on the women's side just next door, literally in the 382 00:18:24,640 --> 00:18:28,399 Speaker 8: same building. But you know, the proximity allows us to 383 00:18:28,480 --> 00:18:32,240 Speaker 8: talk to one massive soccer community and get really specific 384 00:18:32,600 --> 00:18:36,639 Speaker 8: in terms of tailoring messaging one versus the other, and 385 00:18:36,720 --> 00:18:40,760 Speaker 8: also bring those communities closer together. This hasn't always been 386 00:18:40,760 --> 00:18:43,960 Speaker 8: the case. You know. We took on and bought the 387 00:18:44,080 --> 00:18:47,680 Speaker 8: Rain as part of the Sounders organization just about two 388 00:18:47,760 --> 00:18:50,840 Speaker 8: years ago, so there are some you know, there's a 389 00:18:50,920 --> 00:18:53,880 Speaker 8: little bit of a learning curve, but we're figuring it out. 390 00:18:54,000 --> 00:18:57,440 Speaker 8: And I think the ability to talk to one broad 391 00:18:57,520 --> 00:19:00,639 Speaker 8: soccer community and bring them into two different expressions of 392 00:19:00,680 --> 00:19:03,520 Speaker 8: that is really the biggest advantage. 393 00:19:03,880 --> 00:19:05,399 Speaker 3: I think that's really interesting and I want to get 394 00:19:05,440 --> 00:19:08,600 Speaker 3: a little bit into that in a second, but I 395 00:19:08,640 --> 00:19:12,159 Speaker 3: do want to just ask, you know, from your perspective, 396 00:19:12,200 --> 00:19:14,720 Speaker 3: like you said, you know, the MLS and the NWSL 397 00:19:14,760 --> 00:19:17,879 Speaker 3: and you guys in Seattle particularly have put in place, 398 00:19:18,000 --> 00:19:20,960 Speaker 3: you know, been looking to this moment as a catalyst 399 00:19:21,080 --> 00:19:24,080 Speaker 3: right to grow soccer again like we did after ninety four. 400 00:19:25,080 --> 00:19:28,440 Speaker 3: But does the men exiting in the quarterfinal again, have 401 00:19:28,680 --> 00:19:31,240 Speaker 3: you know any impact on that? Do you think, especially 402 00:19:31,240 --> 00:19:35,639 Speaker 3: as the way they exited was was so defeating, you know, 403 00:19:35,760 --> 00:19:37,440 Speaker 3: do you think that there's still going to be that 404 00:19:37,600 --> 00:19:40,000 Speaker 3: same boom and same appetite that you guys were expecting. 405 00:19:40,680 --> 00:19:41,080 Speaker 1: I think so. 406 00:19:41,240 --> 00:19:43,800 Speaker 8: I think for the city of Seattle, you know, what 407 00:19:43,840 --> 00:19:46,320 Speaker 8: we were able to do as as an organization, as 408 00:19:46,320 --> 00:19:49,080 Speaker 8: a city. I hope you guys have seen the pictures 409 00:19:49,119 --> 00:19:52,399 Speaker 8: the videos of what this city, how this city showed up. 410 00:19:52,400 --> 00:19:54,920 Speaker 8: But like I said before, thousands and thousands of people 411 00:19:54,960 --> 00:19:57,399 Speaker 8: showing up to our activation at. 412 00:19:57,280 --> 00:19:59,080 Speaker 6: Pere floating in the water, floating. 413 00:20:00,040 --> 00:20:03,240 Speaker 8: Yeah, the floating barge with the floating pitch. I mean, 414 00:20:03,240 --> 00:20:05,200 Speaker 8: it was just incredible to see, and I think it's 415 00:20:05,240 --> 00:20:08,440 Speaker 8: a It's a great reminder. As as much as the 416 00:20:08,920 --> 00:20:12,840 Speaker 8: US men's exit was unfortunate and probably not the best 417 00:20:12,880 --> 00:20:16,520 Speaker 8: representation of how we want to remember the team itself, 418 00:20:17,400 --> 00:20:20,640 Speaker 8: I think what what is going to survive beyond maybe 419 00:20:21,119 --> 00:20:24,439 Speaker 8: you know this tournament is is the spirit of soccer 420 00:20:24,480 --> 00:20:27,840 Speaker 8: and the ability to create community and our ability to 421 00:20:27,920 --> 00:20:31,159 Speaker 8: cut like the ability of soccer specifically as a sport 422 00:20:31,200 --> 00:20:34,879 Speaker 8: to bring people together. You know, there's it's not the 423 00:20:34,920 --> 00:20:39,280 Speaker 8: best time in history, and we're not everyone's not you know, 424 00:20:39,400 --> 00:20:42,879 Speaker 8: super happy, you're prosperous, et cetera. But this game and 425 00:20:42,960 --> 00:20:45,520 Speaker 8: this tournament has reminded us of the beauty of this 426 00:20:45,680 --> 00:20:48,800 Speaker 8: sport and its ability to bring people together. And so 427 00:20:48,920 --> 00:20:52,240 Speaker 8: as much as you know, hey, if the US men's 428 00:20:52,280 --> 00:20:55,560 Speaker 8: team would have kept going, would have been awesome, right yeah, 429 00:20:56,119 --> 00:20:59,600 Speaker 8: and historic, it's already been a pretty historic World Cup 430 00:20:59,640 --> 00:21:03,520 Speaker 8: and great reminder of what the sport can do for community, 431 00:21:04,000 --> 00:21:07,040 Speaker 8: what it can do in Seattle and how we show up. 432 00:21:07,400 --> 00:21:10,040 Speaker 8: And so I think it's you know, the job is now, right, 433 00:21:10,160 --> 00:21:13,359 Speaker 8: the work starts now in terms of taking all that 434 00:21:13,520 --> 00:21:17,080 Speaker 8: energy from the waterfront, from the floating pitch on the barge. 435 00:21:17,680 --> 00:21:22,840 Speaker 8: There is still this incredible, fifty two year storied community 436 00:21:23,480 --> 00:21:27,160 Speaker 8: that plays in their backyard weekend and week out. 437 00:21:27,320 --> 00:21:29,159 Speaker 7: I wonder what you've learned from this event. And the 438 00:21:29,200 --> 00:21:32,080 Speaker 7: reason that I ask is there are several huge FIFA events, 439 00:21:32,080 --> 00:21:34,000 Speaker 7: whether it be the Club World Cup, the Women's World 440 00:21:34,080 --> 00:21:36,600 Speaker 7: Cup next year, and then it eventually will be hosted 441 00:21:36,640 --> 00:21:38,600 Speaker 7: here as well. What have you learned that you're going 442 00:21:38,640 --> 00:21:42,480 Speaker 7: to take with you to capitalize on another moment like 443 00:21:42,520 --> 00:21:44,920 Speaker 7: this when there's going to be a surge of energy 444 00:21:44,960 --> 00:21:46,280 Speaker 7: around the global support of soccer. 445 00:21:46,760 --> 00:21:51,280 Speaker 8: You know. So I'm new ish to Seattle. So I've 446 00:21:51,320 --> 00:21:53,920 Speaker 8: been here eight nine months and I've seen the ability. 447 00:21:54,080 --> 00:21:56,800 Speaker 8: You know, my first day here was the Least Cup 448 00:21:56,840 --> 00:22:01,960 Speaker 8: win over Miami. You know, incredible wine, zero sounders, you know, 449 00:22:02,520 --> 00:22:07,840 Speaker 8: seventy thousand people at Lumenfield. So I've seen what the 450 00:22:07,880 --> 00:22:10,720 Speaker 8: sport can do in the stadium and how it brings 451 00:22:10,720 --> 00:22:14,720 Speaker 8: the city together. But honestly, you know, I had no 452 00:22:15,840 --> 00:22:19,600 Speaker 8: idea how crazy this entire World Cup was going to 453 00:22:19,640 --> 00:22:22,679 Speaker 8: be in terms of the amount of people and the 454 00:22:22,760 --> 00:22:25,000 Speaker 8: amount of community that showed up for each other. 455 00:22:25,640 --> 00:22:26,639 Speaker 6: You know, we had. 456 00:22:26,520 --> 00:22:30,080 Speaker 8: Bosnia, thousands and thousands of Bosnians from the state of 457 00:22:30,160 --> 00:22:33,600 Speaker 8: Washington marching to the pitch every single Mexico game. We 458 00:22:33,680 --> 00:22:36,560 Speaker 8: had seven to ten thousand dollars ten seven of the 459 00:22:36,640 --> 00:22:42,000 Speaker 8: ten thousand spectators and fans coming with just crazy energy. 460 00:22:42,440 --> 00:22:45,959 Speaker 8: Same for the US, same for Belgium. And so I 461 00:22:45,960 --> 00:22:49,439 Speaker 8: think we forget, at least for me or it's a 462 00:22:49,480 --> 00:22:53,040 Speaker 8: brand new learning about Seattle as a city and how 463 00:22:53,160 --> 00:22:58,439 Speaker 8: crazy they are for sport, how insanely passionate they are 464 00:22:58,480 --> 00:23:01,120 Speaker 8: about this game. So for me taking it to next 465 00:23:01,200 --> 00:23:03,719 Speaker 8: year in the Women's World Cup and hopefully when we 466 00:23:03,760 --> 00:23:07,320 Speaker 8: host games here in twenty thirty one, it's it's that 467 00:23:07,640 --> 00:23:11,200 Speaker 8: acknowledgment that the people are here, you know, and everything 468 00:23:11,200 --> 00:23:13,960 Speaker 8: in between. Really, the people are here. The people want 469 00:23:14,000 --> 00:23:16,959 Speaker 8: this high level of quality game. The people want to 470 00:23:17,000 --> 00:23:20,159 Speaker 8: come together in the spirit of community. We just have 471 00:23:20,200 --> 00:23:22,280 Speaker 8: to give them the platform and the story to believe 472 00:23:22,320 --> 00:23:26,480 Speaker 8: in and then just once they're in our ecosystem, you know, 473 00:23:27,040 --> 00:23:28,640 Speaker 8: give them a reason to stay. 474 00:23:28,600 --> 00:23:30,760 Speaker 3: Ro you had mentioned there and obviously like the Women's 475 00:23:30,800 --> 00:23:33,080 Speaker 3: World Cup next year and hopefully in twenty thirty one. 476 00:23:33,160 --> 00:23:36,080 Speaker 3: And you had mentioned earlier in the conversation about how 477 00:23:36,680 --> 00:23:39,640 Speaker 3: getting the rain and was kind of a learning curve 478 00:23:39,680 --> 00:23:42,440 Speaker 3: and it's it's pretty new to the ownership group. 479 00:23:42,840 --> 00:23:45,760 Speaker 6: How is it different? And you know, what were those 480 00:23:45,880 --> 00:23:47,720 Speaker 6: like learning curves? 481 00:23:48,200 --> 00:23:51,920 Speaker 3: Getting in the rain and deciding between and learning the 482 00:23:51,960 --> 00:23:54,080 Speaker 3: difference between you know, the men's soccer fan and the 483 00:23:54,119 --> 00:23:56,840 Speaker 3: women's soccer fan and you know, hopefully emerging them together, 484 00:23:56,880 --> 00:23:59,960 Speaker 3: but still treating them, you know, as their own unique asset. 485 00:24:00,560 --> 00:24:03,000 Speaker 8: Yeah, I mean it's that right. I think they have 486 00:24:03,119 --> 00:24:07,000 Speaker 8: totally different consumers When we look at the Sounder, you know, 487 00:24:07,040 --> 00:24:10,679 Speaker 8: you have different consumers and different historic sets, you know, 488 00:24:11,400 --> 00:24:13,480 Speaker 8: on the on the Sounder side and the Rain side. 489 00:24:13,520 --> 00:24:16,840 Speaker 8: But I think what's really awesome on the Rain side 490 00:24:17,119 --> 00:24:21,879 Speaker 8: is is that it feels so fresh. Right the league, 491 00:24:22,160 --> 00:24:25,919 Speaker 8: we're i want to say, thirteen fourteen years into the 492 00:24:26,200 --> 00:24:30,280 Speaker 8: fourteen years into the league, and so you know, we're 493 00:24:30,320 --> 00:24:35,280 Speaker 8: still learning a ton and our ability to I guess 494 00:24:35,320 --> 00:24:38,760 Speaker 8: communicate with that fan or identify who that is is 495 00:24:38,920 --> 00:24:42,080 Speaker 8: very different than like I said, the Sounder's history of 496 00:24:42,520 --> 00:24:44,160 Speaker 8: we know who that is, and we know we need 497 00:24:44,160 --> 00:24:46,840 Speaker 8: to get younger and we need to you know, freshen 498 00:24:46,920 --> 00:24:49,920 Speaker 8: things up where we're still really defining who that Rain 499 00:24:50,000 --> 00:24:52,960 Speaker 8: fan is and what that experience is and what that 500 00:24:53,040 --> 00:24:57,439 Speaker 8: team can represent to the community. And so, you know, 501 00:24:57,880 --> 00:25:01,359 Speaker 8: very different challenges on both but at the end of 502 00:25:01,400 --> 00:25:04,560 Speaker 8: the day, it just comes back to getting more people 503 00:25:04,600 --> 00:25:08,119 Speaker 8: in our ecosystem to experience the amazing product that we 504 00:25:08,160 --> 00:25:11,960 Speaker 8: have on the field and on the Rain side, it's 505 00:25:12,000 --> 00:25:15,359 Speaker 8: super exciting. We have one of the youngest rosters across 506 00:25:15,400 --> 00:25:19,399 Speaker 8: the NWSL. I believe in kind of the February March 507 00:25:19,440 --> 00:25:22,480 Speaker 8: international camp. We had around twelve or thirteen players get 508 00:25:22,480 --> 00:25:26,560 Speaker 8: called into national team camps at every age level, and 509 00:25:26,640 --> 00:25:31,000 Speaker 8: so there's a beautiful narrative to tell there, and it's 510 00:25:31,040 --> 00:25:33,920 Speaker 8: not so much about the past but about the future 511 00:25:34,000 --> 00:25:36,680 Speaker 8: and what we're building here in Seattle. 512 00:25:37,040 --> 00:25:40,360 Speaker 7: That was Chief marketing officer of the Seattle Sounders in Seattle, Rain, 513 00:25:40,520 --> 00:25:41,359 Speaker 7: Roald Vega. 514 00:25:41,760 --> 00:25:44,320 Speaker 5: Up next, we stick with the World Cup. And here 515 00:25:44,400 --> 00:25:49,080 Speaker 5: from Telemundo's Senior vice president of Sports Content, Miguel Lorenzo. 516 00:25:49,240 --> 00:25:51,520 Speaker 5: That is straight ahead on the Bloomberg Business of Sports. 517 00:25:51,560 --> 00:25:55,720 Speaker 5: I'm Michael barn with Vanessa Perdomo, Magleone and Randall Williams. 518 00:25:55,880 --> 00:25:58,280 Speaker 5: You are listening to the Bloomberg Business of Sports Bloomberg 519 00:25:58,400 --> 00:25:59,600 Speaker 5: Radio around the world. 520 00:26:01,160 --> 00:26:05,159 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 521 00:26:06,600 --> 00:26:08,879 Speaker 5: Thanks for joining us on the Bloomberg Business of Sports. 522 00:26:08,920 --> 00:26:11,840 Speaker 5: Who we explore the big money issues in the world 523 00:26:11,880 --> 00:26:12,320 Speaker 5: of sports. 524 00:26:12,359 --> 00:26:14,920 Speaker 6: I'm Michael Barmer, I'm Vanessa Prodomo Maglion, and. 525 00:26:14,840 --> 00:26:15,800 Speaker 7: I'm Randa Williams. 526 00:26:15,880 --> 00:26:19,760 Speaker 5: Undoubtedly one of the biggest money movers in the business 527 00:26:19,800 --> 00:26:21,560 Speaker 5: of sports is media rights. 528 00:26:21,880 --> 00:26:24,560 Speaker 3: Our colleague Hannah Miller was at Wimbledon a few weeks ago, 529 00:26:24,600 --> 00:26:26,800 Speaker 3: and she was able to sit down with IMG president 530 00:26:26,880 --> 00:26:29,280 Speaker 3: Adam Kelly to get his thoughts on where the media 531 00:26:29,359 --> 00:26:31,120 Speaker 3: landscape is headed in the next few years. 532 00:26:31,640 --> 00:26:34,639 Speaker 5: Hannah joins US Now to discuss our conversation with Adam. 533 00:26:34,840 --> 00:26:37,120 Speaker 2: Yeah, so I got to sit down with IMG President 534 00:26:37,200 --> 00:26:40,840 Speaker 2: Adam Kelly and pick his brain about what's happening in 535 00:26:40,880 --> 00:26:44,840 Speaker 2: the sports media landscape right now. And basically things are great. 536 00:26:45,080 --> 00:26:49,119 Speaker 2: There's so much excitement right now about how the World Cup. 537 00:26:49,119 --> 00:26:53,680 Speaker 2: Did you know viewership has been just skyrocketing for all 538 00:26:53,720 --> 00:26:58,080 Speaker 2: different kinds of live sports. Wimbledon also had great ratings, 539 00:26:58,520 --> 00:27:01,840 Speaker 2: so it's been really exciting to see, you know, how 540 00:27:02,800 --> 00:27:07,320 Speaker 2: sports is reviving live television or continues to spark interest 541 00:27:07,400 --> 00:27:10,320 Speaker 2: in live television. And we've seen media companies as well 542 00:27:10,359 --> 00:27:14,120 Speaker 2: as tech companies gravitate more and more towards purchasing live 543 00:27:14,160 --> 00:27:14,879 Speaker 2: sports content. 544 00:27:15,440 --> 00:27:18,600 Speaker 3: So does that just mean that the media rates are 545 00:27:18,600 --> 00:27:21,520 Speaker 3: going to keep going up and up broadcast views, I 546 00:27:21,520 --> 00:27:22,960 Speaker 3: mean broadcast fees. 547 00:27:24,440 --> 00:27:28,360 Speaker 2: So we're expecting to see other leagues sort of capitalize 548 00:27:28,400 --> 00:27:32,240 Speaker 2: on the World Cup fever and jump start their negotiations 549 00:27:32,359 --> 00:27:35,199 Speaker 2: get things going because there is so much excitement right 550 00:27:35,280 --> 00:27:38,159 Speaker 2: now about live sports. So obviously we're really tracking the 551 00:27:38,240 --> 00:27:41,080 Speaker 2: NFL right now. This could be a great opportunity for 552 00:27:41,119 --> 00:27:44,399 Speaker 2: them to really kick up their negotiations again and start 553 00:27:44,400 --> 00:27:48,080 Speaker 2: talking to people and just get crazy, crazy numbers for 554 00:27:48,119 --> 00:27:48,639 Speaker 2: their rights. 555 00:27:48,720 --> 00:27:51,520 Speaker 3: I can't imagine them getting more money than they already 556 00:27:51,520 --> 00:27:52,320 Speaker 3: have to be fair. 557 00:27:52,640 --> 00:27:55,000 Speaker 2: Yeah, I mean, that's a really good point, because you 558 00:27:55,000 --> 00:27:59,200 Speaker 2: don't want to cause too much of an imbalance where 559 00:28:00,080 --> 00:28:02,800 Speaker 2: everyone's paying so much for the NFL, they don't have 560 00:28:02,880 --> 00:28:06,560 Speaker 2: money left over for secondary and tertiary sports, so that 561 00:28:06,600 --> 00:28:10,439 Speaker 2: could leave other sports in the lurch, even soccer. You know, 562 00:28:10,560 --> 00:28:13,040 Speaker 2: there's obviously so much buzz right now with the World Cup, 563 00:28:13,520 --> 00:28:16,640 Speaker 2: but you know they're going to want to still get 564 00:28:16,640 --> 00:28:19,560 Speaker 2: a good price for their rights, and maybe MLS will 565 00:28:19,560 --> 00:28:21,200 Speaker 2: also take advantage of World Cup fever. 566 00:28:22,880 --> 00:28:25,560 Speaker 5: These numbers just came out. Anybody to say what you 567 00:28:25,600 --> 00:28:28,840 Speaker 5: want about the World Cup, but it was a commercial success, 568 00:28:29,480 --> 00:28:33,080 Speaker 5: FIFA increasing its four year revenue expectations by about two 569 00:28:33,800 --> 00:28:38,680 Speaker 5: billion dollars. That's not chump change. 570 00:28:37,800 --> 00:28:41,640 Speaker 2: It's not. And everyone's looking to the negotiations for the 571 00:28:41,680 --> 00:28:44,440 Speaker 2: next two World Cups and what they're going to bring. 572 00:28:45,400 --> 00:28:48,400 Speaker 2: So it's been interesting. As I've talked to folks. You know, 573 00:28:48,400 --> 00:28:50,880 Speaker 2: it's not in apples to apples comparison. You know, this 574 00:28:50,960 --> 00:28:53,840 Speaker 2: most recent World Cup was in a great market because 575 00:28:53,920 --> 00:28:57,040 Speaker 2: it was in the US, in Canada and Mexico, so 576 00:28:57,120 --> 00:29:00,440 Speaker 2: those are all great time zones. The next World Cup 577 00:29:00,560 --> 00:29:03,840 Speaker 2: will be in Spain, Portugal, and Morocco, so it's a 578 00:29:03,840 --> 00:29:06,920 Speaker 2: little bit of a less favorable time zone for the US. 579 00:29:07,160 --> 00:29:09,560 Speaker 2: And then the one after that will be in Saudi Arabia, 580 00:29:09,600 --> 00:29:11,800 Speaker 2: and that's not that's good. 581 00:29:11,960 --> 00:29:15,080 Speaker 5: In other words, Geezer's like me trying to sleep getting 582 00:29:15,200 --> 00:29:17,640 Speaker 5: ready for work, and he won't be able to see it. 583 00:29:17,880 --> 00:29:20,160 Speaker 6: You know what's in a good time zone for the 584 00:29:20,520 --> 00:29:21,240 Speaker 6: US is. 585 00:29:21,200 --> 00:29:24,080 Speaker 3: The twenty twenty seven World Cup that's in Brazil, and 586 00:29:24,440 --> 00:29:26,720 Speaker 3: that's only one hour difference from New York. 587 00:29:26,840 --> 00:29:28,080 Speaker 6: So I'm very excited about this. 588 00:29:28,320 --> 00:29:30,400 Speaker 2: Yeah, I got a sign note. I got the chance 589 00:29:30,400 --> 00:29:32,120 Speaker 2: to talk to Adam a little bit about that. I 590 00:29:32,240 --> 00:29:34,479 Speaker 2: was like, you know, how is Netflix going to handle this? 591 00:29:34,680 --> 00:29:38,640 Speaker 2: And this is a major major milestone for them, and 592 00:29:38,920 --> 00:29:41,640 Speaker 2: he had full confidence. He was super bullish on Netflix. 593 00:29:41,640 --> 00:29:43,760 Speaker 2: He was like, I think they have it together. This 594 00:29:43,800 --> 00:29:45,840 Speaker 2: is going to be a great opportunity for them. You 595 00:29:45,880 --> 00:29:48,720 Speaker 2: know they can. They've proven before that they can broadcast 596 00:29:48,800 --> 00:29:51,720 Speaker 2: live sports in an effective way. So we'll just have 597 00:29:51,760 --> 00:29:53,760 Speaker 2: to wait and see. And he also said it's easy 598 00:29:53,760 --> 00:29:55,960 Speaker 2: because it's all in one place on Netflix. You know, 599 00:29:55,960 --> 00:29:58,360 Speaker 2: it's not on multiple TV channels. You can see it 600 00:29:58,680 --> 00:30:01,200 Speaker 2: when you go on the homepage, like you can find 601 00:30:01,200 --> 00:30:02,800 Speaker 2: matches more easily to watch. 602 00:30:02,920 --> 00:30:05,440 Speaker 3: I think that's that's fair to the Netflix point. And 603 00:30:05,440 --> 00:30:07,240 Speaker 3: also that was the best part of this World Cup 604 00:30:07,280 --> 00:30:09,280 Speaker 3: as well as everything being on Fox, being in one 605 00:30:09,320 --> 00:30:12,360 Speaker 3: place made it really easy for everyone and casual viewers 606 00:30:12,360 --> 00:30:13,120 Speaker 3: to watch the World. 607 00:30:12,920 --> 00:30:13,440 Speaker 2: Cup as well. 608 00:30:13,520 --> 00:30:17,520 Speaker 5: So, by the way, we are talking to Bloomberg's own 609 00:30:17,880 --> 00:30:21,520 Speaker 5: Hannah Miller, and we're talking about the look of the 610 00:30:21,600 --> 00:30:26,320 Speaker 5: media rights, not just for soccer, but like I said, football, 611 00:30:26,680 --> 00:30:29,720 Speaker 5: and I'm talking you know as in set hike football 612 00:30:30,280 --> 00:30:33,560 Speaker 5: and many other sports as well. I want to go 613 00:30:33,600 --> 00:30:37,200 Speaker 5: back to something that you touched on before. Yeah, at 614 00:30:37,240 --> 00:30:40,040 Speaker 5: the NFL, they're going to be king in the US, 615 00:30:40,440 --> 00:30:45,320 Speaker 5: But now what does that mean for sports like baseball? 616 00:30:46,440 --> 00:30:48,920 Speaker 5: And they're already going through a bunch of issues with 617 00:30:49,000 --> 00:30:50,520 Speaker 5: their negotiations. What happens. 618 00:30:51,000 --> 00:30:53,920 Speaker 2: Yeah, so we know with MLB that they're trying to 619 00:30:53,960 --> 00:30:56,720 Speaker 2: get all their rights together into one basket and kind 620 00:30:56,760 --> 00:30:59,040 Speaker 2: of make this big package. You know, we saw them 621 00:30:59,240 --> 00:31:05,480 Speaker 2: strike shorter term deals in the past year with different broadcasters, 622 00:31:05,520 --> 00:31:08,080 Speaker 2: and I think the question too is, well they put 623 00:31:08,120 --> 00:31:10,640 Speaker 2: more games on streaming. You know, we've seen the agreements 624 00:31:10,640 --> 00:31:12,520 Speaker 2: that they've had with Amazon and Apple. 625 00:31:13,760 --> 00:31:14,840 Speaker 8: But yeah, we know that. 626 00:31:14,800 --> 00:31:19,000 Speaker 2: They're they're trying to organize everything for a big negotiation. 627 00:31:19,200 --> 00:31:23,440 Speaker 5: Well that's the thing too. And again, the biggest expense 628 00:31:23,920 --> 00:31:27,320 Speaker 5: back in my day to watch a sporting event was 629 00:31:27,560 --> 00:31:29,800 Speaker 5: I got to spend money for the color TV and 630 00:31:29,840 --> 00:31:32,320 Speaker 5: that's it. I can see everything else free with the 631 00:31:32,520 --> 00:31:36,520 Speaker 5: with the other stuff. And that's another part of the industry. 632 00:31:36,560 --> 00:31:39,120 Speaker 5: I'm wondering how long is it going to get stressed 633 00:31:39,120 --> 00:31:41,160 Speaker 5: out to where people say, you know what, I'm sick 634 00:31:41,200 --> 00:31:41,480 Speaker 5: of this. 635 00:31:42,280 --> 00:31:44,800 Speaker 2: Yeah, people are really tired of having to mix and 636 00:31:44,880 --> 00:31:48,320 Speaker 2: match match streaming services and pay a lot of money 637 00:31:48,320 --> 00:31:50,320 Speaker 2: and they're like, hey, this my bill is, you know, 638 00:31:50,440 --> 00:31:52,640 Speaker 2: totaling up, it's pretty much like what I be paying 639 00:31:52,640 --> 00:31:56,240 Speaker 2: for a cable package. And one thing also to point 640 00:31:56,240 --> 00:31:58,680 Speaker 2: out that's really interesting that's happening in the sports media 641 00:31:58,720 --> 00:32:01,800 Speaker 2: space is that you know, Paramount and Warner Brothers are 642 00:32:01,840 --> 00:32:06,440 Speaker 2: going through a merger right now, and that combines two 643 00:32:06,600 --> 00:32:10,800 Speaker 2: major buyers of sports rights, so it also combines two 644 00:32:10,840 --> 00:32:13,440 Speaker 2: major streaming services, So that could also throw a wrench 645 00:32:13,480 --> 00:32:15,960 Speaker 2: in some of these negotiations. 646 00:32:17,040 --> 00:32:22,000 Speaker 5: Hannah, you always bring knowledge. We need that. Thank you 647 00:32:22,080 --> 00:32:25,120 Speaker 5: so much for coming by on the Bloomberg Business of sports. 648 00:32:25,160 --> 00:32:26,120 Speaker 5: We really do appreciate it. 649 00:32:26,160 --> 00:32:26,920 Speaker 2: Thank you for having me. 650 00:32:27,120 --> 00:32:29,840 Speaker 5: Now, sticking with the media world, let's hear a little 651 00:32:29,880 --> 00:32:33,200 Speaker 5: bit of a recent conversation with the senior vice president 652 00:32:33,280 --> 00:32:38,120 Speaker 5: of Sports content at NBC Universal's Telemundo. Of course, we're 653 00:32:38,160 --> 00:32:42,600 Speaker 5: talking about Miguel Lorenzo. Of course, Telemundo was the Spanish 654 00:32:42,760 --> 00:32:46,080 Speaker 5: language home of FIFA World Cup coverage, including the final 655 00:32:46,120 --> 00:32:50,440 Speaker 5: between Argentina and Spain. Lorenzo sat down with our colleagues 656 00:32:50,560 --> 00:32:54,480 Speaker 5: Carol Masser, Emlik Grafail and our very own Vanessa Perdumbo 657 00:32:54,520 --> 00:32:57,800 Speaker 5: Maglione just ahead of that matchup to talk about what 658 00:32:58,080 --> 00:33:02,160 Speaker 5: carrying the games meant for Telemundo. It's rating, performance and more. 659 00:33:02,280 --> 00:33:05,400 Speaker 4: Let's listen in the audience in this World Cup has 660 00:33:05,440 --> 00:33:09,120 Speaker 4: been an amazing story and I think it speaks to 661 00:33:09,200 --> 00:33:12,520 Speaker 4: many things. It speaks to certainly Telemundo and Peacock's coverage 662 00:33:12,680 --> 00:33:15,600 Speaker 4: of the World Cup across many different platforms. I think 663 00:33:15,600 --> 00:33:18,000 Speaker 4: it also speaks to the World Cup tournament itself, whether 664 00:33:18,040 --> 00:33:20,640 Speaker 4: it's the expanded field where there's more teams and there's 665 00:33:20,680 --> 00:33:25,720 Speaker 4: more games, the legends like Messi and Ronaldo, the stars 666 00:33:25,720 --> 00:33:28,640 Speaker 4: of the World Cup, and we can't discount the fact 667 00:33:28,680 --> 00:33:31,960 Speaker 4: that it's a World Cup taking place in our backyard, 668 00:33:32,080 --> 00:33:34,960 Speaker 4: in our communities, and a World Cup that is a 669 00:33:34,960 --> 00:33:38,040 Speaker 4: world of way is still interesting to all audiences of soccer, 670 00:33:38,080 --> 00:33:41,160 Speaker 4: but when it's taking place in your country, it's hard 671 00:33:41,160 --> 00:33:44,640 Speaker 4: to replicate that excitement. Knowing that whether there's matches in 672 00:33:44,680 --> 00:33:48,479 Speaker 4: your city, in your communities, watch parties, there's just it's 673 00:33:48,520 --> 00:33:51,200 Speaker 4: another level to it that we haven't seen since the 674 00:33:51,280 --> 00:33:54,320 Speaker 4: last World Cup here in nineteen ninety four. And certainly, 675 00:33:54,800 --> 00:33:57,560 Speaker 4: whether it's on social media or through our coverage, the 676 00:33:58,160 --> 00:34:01,560 Speaker 4: response from audiences with this these matches have been amazing. 677 00:34:01,840 --> 00:34:02,200 Speaker 7: Miguel. 678 00:34:02,360 --> 00:34:04,840 Speaker 3: Obviously, one of the things we can't ignore when we're 679 00:34:04,840 --> 00:34:09,720 Speaker 3: talking about Telemundo is the iconic voice of Andres Contor. 680 00:34:10,000 --> 00:34:13,520 Speaker 6: I mean, everyone knows that go you. 681 00:34:13,400 --> 00:34:17,080 Speaker 9: Know, everyone knows that that is from Do you think 682 00:34:17,120 --> 00:34:19,920 Speaker 9: that's one of the reasons why people are so invested 683 00:34:19,960 --> 00:34:23,200 Speaker 9: to tune into Telemundo, because even people who don't speak 684 00:34:23,200 --> 00:34:24,719 Speaker 9: Spanish are tuning in. 685 00:34:26,000 --> 00:34:30,160 Speaker 4: Absolutely, you know, Hispanics are about twenty percent of the 686 00:34:30,280 --> 00:34:34,000 Speaker 4: US population. Yet as you mentioned, nearly half of the 687 00:34:34,040 --> 00:34:36,279 Speaker 4: World Cup audience in the United States has been on 688 00:34:36,280 --> 00:34:40,279 Speaker 4: Telemundo and Peacock. And so the the excitement and the 689 00:34:40,320 --> 00:34:43,520 Speaker 4: passion that our talent and that our production brings andres 690 00:34:43,560 --> 00:34:47,399 Speaker 4: Contor certainly being one of them. It's it's certainly one 691 00:34:47,440 --> 00:34:51,040 Speaker 4: of the reasons why audiences are watching on Telemundo, you know, 692 00:34:51,960 --> 00:34:54,280 Speaker 4: and this is a very important part of it. And certainly, 693 00:34:54,640 --> 00:34:57,640 Speaker 4: you know, his calls of these various Argentina comebacks have 694 00:34:57,719 --> 00:34:58,600 Speaker 4: been very viral. 695 00:34:59,080 --> 00:34:59,799 Speaker 5: Joke with him, my g. 696 00:35:00,160 --> 00:35:02,360 Speaker 4: To really make sure he's taken care of us, you know, 697 00:35:02,480 --> 00:35:04,080 Speaker 4: drink some Honting and some lemon. 698 00:35:04,400 --> 00:35:05,200 Speaker 8: We got to save you. 699 00:35:05,320 --> 00:35:08,840 Speaker 4: There's a lot of games to go through. But you know, 700 00:35:09,040 --> 00:35:11,440 Speaker 4: it's been him, It's been other talent on the team. 701 00:35:11,520 --> 00:35:14,800 Speaker 4: I mean, we've had some major names join our team, 702 00:35:14,840 --> 00:35:18,600 Speaker 4: whether it's a guard. These are big names with the 703 00:35:19,320 --> 00:35:22,320 Speaker 4: Mexican national team that have played with with that team. 704 00:35:22,760 --> 00:35:26,200 Speaker 4: And we saw when Mexico beat Ecuador, the Mexican team 705 00:35:26,239 --> 00:35:28,359 Speaker 4: came over and started throwing them up into the end 706 00:35:28,400 --> 00:35:31,239 Speaker 4: of the air and celebration. So there's been so many 707 00:35:31,280 --> 00:35:34,760 Speaker 4: great moments like this. Maxi Rodriguez is another one. Messi 708 00:35:34,840 --> 00:35:37,640 Speaker 4: has given him like a celebratory hug before every game. 709 00:35:37,880 --> 00:35:40,080 Speaker 4: When you look at all of our talent and all 710 00:35:40,120 --> 00:35:43,120 Speaker 4: the excitement that they bring and the passion into that coverage, 711 00:35:43,160 --> 00:35:45,520 Speaker 4: and and that's just not just during the game, but 712 00:35:45,600 --> 00:35:49,120 Speaker 4: everything before and after and everything happening across our platforms, 713 00:35:49,719 --> 00:35:53,280 Speaker 4: it's no surprise that to us that audiences are gravitating 714 00:35:53,320 --> 00:35:57,320 Speaker 4: towards our coverage and watching these matches on Telemoondo Miguel. 715 00:35:57,600 --> 00:35:59,960 Speaker 3: After the World Cup, you know finishes up, you know 716 00:36:00,080 --> 00:36:03,759 Speaker 3: we're going into the rest of the soccer season. Telemundo 717 00:36:03,840 --> 00:36:07,200 Speaker 3: has some Lega MX games as well as just signed 718 00:36:07,239 --> 00:36:12,640 Speaker 3: a deal with Bundesliga to have some Spanish speaking telecasts 719 00:36:12,640 --> 00:36:13,600 Speaker 3: for that league. 720 00:36:13,920 --> 00:36:16,239 Speaker 6: Tell us about all the other soccer people can tune 721 00:36:16,280 --> 00:36:17,960 Speaker 6: into on Telemundo once World Cup is over. 722 00:36:18,200 --> 00:36:20,960 Speaker 4: Absolutely, I mean Telemundo is home of the biggest sporting 723 00:36:20,960 --> 00:36:23,520 Speaker 4: events in the world. Obviously, now with the World Cup, 724 00:36:23,840 --> 00:36:26,600 Speaker 4: we have the Summer Olympics in twenty twenty eight, which 725 00:36:26,640 --> 00:36:29,440 Speaker 4: of course include men's and women's soccer. We're the home 726 00:36:29,480 --> 00:36:33,239 Speaker 4: of Premier League along with NBC Sports. You mentioned Bundesliga, 727 00:36:33,280 --> 00:36:36,200 Speaker 4: which were announced earlier this week. We have a couple 728 00:36:36,200 --> 00:36:39,080 Speaker 4: of teams in League MX, Chivas Digriz and what Is 729 00:36:39,480 --> 00:36:42,800 Speaker 4: and Telemundo is also the Spanish language home of US 730 00:36:42,840 --> 00:36:45,560 Speaker 4: soccer for the men's and the women's team. So there 731 00:36:45,680 --> 00:36:48,839 Speaker 4: is a lot of soccer coming down the pike even 732 00:36:48,880 --> 00:36:52,000 Speaker 4: after this World Cup that we're really excited about. And 733 00:36:52,040 --> 00:36:56,280 Speaker 4: having not just Telemundo Universo but Peacock as our streaming platform, 734 00:36:56,680 --> 00:36:59,200 Speaker 4: to be able to distribute all this high class and 735 00:36:59,239 --> 00:37:02,480 Speaker 4: elite soccer properties for audiences is something that we're excited about. 736 00:37:02,760 --> 00:37:05,760 Speaker 8: Hey, Miguel, any regret not cashing in on the hydration 737 00:37:05,880 --> 00:37:07,480 Speaker 8: breaks and running ads during. 738 00:37:07,280 --> 00:37:11,520 Speaker 4: Them, none at all. We have monetized the hydration breaks 739 00:37:11,680 --> 00:37:15,200 Speaker 4: and we made a commitment to our audiences to stay 740 00:37:15,239 --> 00:37:17,680 Speaker 4: on the feed as soon as the game starts, make 741 00:37:17,680 --> 00:37:20,160 Speaker 4: sure that audiences don't miss any moment of the action. 742 00:37:20,239 --> 00:37:22,200 Speaker 4: And it's actually one of the many things that audiences 743 00:37:22,239 --> 00:37:26,399 Speaker 4: have come back to us as positive sentiment around our 744 00:37:26,400 --> 00:37:28,880 Speaker 4: World Cup coverage, whether it's our production our talent, our 745 00:37:28,960 --> 00:37:32,719 Speaker 4: hydration break strategy. So we're really happy with everything that 746 00:37:32,840 --> 00:37:35,120 Speaker 4: has gone down for the World Cup as it relates 747 00:37:35,160 --> 00:37:37,200 Speaker 4: to our production and our strategic decisions. 748 00:37:37,680 --> 00:37:41,560 Speaker 5: That's Miguel Lorenzo, Senior Vice President of Sports Content and 749 00:37:41,719 --> 00:37:46,440 Speaker 5: NBC Universal Telemundo Enterprises, speaking with Carol Masser, Emmaligrafail and 750 00:37:46,640 --> 00:37:50,439 Speaker 5: our own Vanessa Bernomo. Magleone has heard and Zeene live 751 00:37:50,560 --> 00:37:54,760 Speaker 5: on Bloomberg Business Week Daily. Catch that show weekday starting 752 00:37:54,800 --> 00:37:58,560 Speaker 5: at two pm Eastern on Bloomberg Radio, the Bloomberg Business App, 753 00:37:58,719 --> 00:38:01,360 Speaker 5: and on the Bloomberg tell Levision. You can hear that 754 00:38:01,480 --> 00:38:06,239 Speaker 5: full conversation on the Bloomberg Business Week Daily podcast. Subscribe now. 755 00:38:06,280 --> 00:38:09,200 Speaker 5: It's available on the Bloomberg Business App and all your 756 00:38:09,239 --> 00:38:12,960 Speaker 5: favorite podcast platforms. That's it for today, Thanks for joining us. 757 00:38:13,000 --> 00:38:14,799 Speaker 5: Tune in again next week for the latest on the 758 00:38:14,800 --> 00:38:17,320 Speaker 5: stories moving big old money in the world sports. 759 00:38:17,680 --> 00:38:19,879 Speaker 3: And don't forget to catch our podcast on all your 760 00:38:19,880 --> 00:38:22,760 Speaker 3: podcast platforms, and go to Bloomberg dot com to subscribe 761 00:38:22,760 --> 00:38:25,480 Speaker 3: to the Bloomberg Business of Sports newsletter to stay up 762 00:38:25,480 --> 00:38:27,320 Speaker 3: to date on all our juicy insights. 763 00:38:27,600 --> 00:38:31,000 Speaker 5: Juicy you're listening to the Bloomberg Business of Sports Bloomberg 764 00:38:31,080 --> 00:38:35,840 Speaker 5: Radio around the world,