WEBVTT - EYL #96 African Express feat. John Obidi 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer. Speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:01:00.000 --> 0:01:05.600 All right, guys, Welcome back to ey l Mama Africa. Yeah, 0:01:05.680 --> 0:01:08.960 this is a Mayan episode. This is the first episode 0:01:09.000 --> 0:01:12.600 where we are crossing the water. We did a couple 0:01:13.040 --> 0:01:15.880 from Canada. Shout out to all of our guests in Canada. 0:01:15.959 --> 0:01:18.360 That was our first international episodes but this would be 0:01:18.400 --> 0:01:21.720 the first episode where we're actually going to a completely 0:01:21.760 --> 0:01:23.600 different content Atlanta. 0:01:23.720 --> 0:01:23.880 Yeah. 0:01:23.920 --> 0:01:26.600 Yeah, yeah, So Africa, Shout out to Africa, Shout out 0:01:26.640 --> 0:01:29.680 to all of the countries in Africa. Man, Yeah, we 0:01:29.760 --> 0:01:31.240 got a lot of love and a lot of support 0:01:31.480 --> 0:01:34.560 in Africa. We've charted on some of the top charts 0:01:34.560 --> 0:01:37.399 in a variety of different countries everywhere from Kenya to 0:01:37.560 --> 0:01:42.520 Zimbabwe to South Africa, Ghana, Nigeria, all over Africa we've 0:01:42.520 --> 0:01:45.000 been on the top charts at some point in time. So, 0:01:46.480 --> 0:01:47.760 you know, a lot of people, we have a lot 0:01:47.760 --> 0:01:50.360 of listeners in UK and all over and they're like, 0:01:50.400 --> 0:01:52.080 you know, we love your content, but some of the 0:01:52.080 --> 0:01:54.160 stuff that you're saying, it's only a lot of stuff. 0:01:54.160 --> 0:01:57.120 You're saying it's only based upon American point of view. 0:01:57.760 --> 0:02:00.200 And that would make sense because we're from America. But 0:02:00.520 --> 0:02:05.360 being at the world is our oyster and we have 0:02:05.560 --> 0:02:08.360 we have supporters and and and listeners all over the world. 0:02:08.360 --> 0:02:11.239 We can't just focus only on where we live. So 0:02:11.680 --> 0:02:14.160 one of the goals for this year was to broaden 0:02:14.200 --> 0:02:17.320 the horizon and to get entrepreneurs and talk about content 0:02:18.080 --> 0:02:21.600 from all over the world. And you know, covid actually 0:02:22.200 --> 0:02:24.480 was a blessing in that regard because it helped us 0:02:24.600 --> 0:02:28.200 actually get on our virtual wave and that obviously helped. 0:02:27.919 --> 0:02:28.960 With getting some content. 0:02:29.080 --> 0:02:31.840 So I put it on Instagram a few weeks ago, like, 0:02:31.880 --> 0:02:33.720 you know, we want to do some entrepreneurs in Africa, 0:02:33.720 --> 0:02:36.079 who should we reach out to? And we got a 0:02:36.160 --> 0:02:38.120 hit up. A lot of people hit us up like 0:02:38.160 --> 0:02:40.280 you should reach out to this person, that person, this person. 0:02:40.760 --> 0:02:43.160 And one of the one of the most requested people 0:02:43.360 --> 0:02:51.640 was John Obad Did I say that correct? And so 0:02:51.800 --> 0:02:53.880 I looked on his page and yeah, he had a 0:02:53.960 --> 0:02:58.000 nice following. I loved his content. He it looked real, 0:02:58.240 --> 0:02:59.680 like real good. His page looked real good. I did 0:02:59.680 --> 0:03:01.560 the research. I reached out to him and I'm like, 0:03:01.560 --> 0:03:03.240 you know, would you be interested in having a conversation. 0:03:03.280 --> 0:03:05.280 He hit me right back like yeah. And then when 0:03:05.320 --> 0:03:07.600 I spoke, it was even better because he actually was 0:03:07.639 --> 0:03:09.480 already a listener of the podcast. 0:03:09.840 --> 0:03:10.440 I always liked that. 0:03:11.000 --> 0:03:12.960 Yeah, it's always good to have guests that already are 0:03:13.000 --> 0:03:15.080 familiar with the platform, so we don't have to explain it. 0:03:15.080 --> 0:03:17.880 They already kind of know. So I'm like, this is dope. 0:03:17.919 --> 0:03:22.960 So John is a superstar entrepreneur out of Nigeria. He 0:03:23.080 --> 0:03:25.960 is an author, he is an international speaker, He's a 0:03:25.960 --> 0:03:31.080 social media influencer. He's the founder of Headstar Africa. He 0:03:31.280 --> 0:03:36.920 just hosted the largest virtual summit in Africa. Fifteen thousand 0:03:36.920 --> 0:03:41.880 people were on that. He does everything. He's online business consultant, 0:03:42.240 --> 0:03:44.480 teaches kids how to achieve success. 0:03:45.280 --> 0:03:48.040 He's just programmer, web development, a little. 0:03:47.800 --> 0:03:48.960 Bit of everything. He's everything. 0:03:48.960 --> 0:03:50.920 We got We got everything, John, we got everything that 0:03:50.960 --> 0:03:51.280 you've done. 0:03:51.320 --> 0:03:51.480 Man. 0:03:51.560 --> 0:03:53.040 So this is going to be a dope conversation. 0:03:53.120 --> 0:03:55.600 We're going to talk about a lot of virtual stuff, 0:03:55.640 --> 0:03:58.600 tech stuff, texts, real big in Nigeria, and we're going 0:03:58.680 --> 0:04:00.960 to talk about of course the con in of Africa, Najeri. 0:04:01.000 --> 0:04:04.160 You're gonna talk about economics, all kinds of stuff. So 0:04:04.240 --> 0:04:07.080 I'm very excited to have this conversation. I'm sure Troy is. 0:04:07.080 --> 0:04:10.120 Is going on. So John, first and foremost, thank you, 0:04:10.160 --> 0:04:11.240 thank you for joining. 0:04:10.960 --> 0:04:13.520 Us, thank you for having me. 0:04:13.920 --> 0:04:18.000 Yes, yes, yes, so so yeah, John, let's get into 0:04:18.080 --> 0:04:20.880 it first and foremost, Like I said, we are extremely 0:04:20.920 --> 0:04:27.919 excited about this this episode. So founder of Headstar Africa, right, 0:04:28.040 --> 0:04:31.919 and so I did some research. So Headstar is actually 0:04:32.440 --> 0:04:37.000 it's a big thing. So what is Headstar Africa. 0:04:37.360 --> 0:04:42.120 Headstart Africa is a mantoring platform. It's different things to 0:04:42.160 --> 0:04:45.919 different people, but it started off as a mentoring platform 0:04:46.040 --> 0:04:48.599 where I brought a couple of my colleagues to teach 0:04:49.080 --> 0:04:53.479 Africans about business and personal development. So I started that 0:04:53.680 --> 0:04:57.560 in twenty sixteen. It is a Facebook group right now. 0:04:57.560 --> 0:05:01.800 It's about one hundred and forty thousand members, mostly Nigerians 0:05:01.880 --> 0:05:04.320 and then a lot of Africans and then some sprinklings 0:05:04.360 --> 0:05:07.400 from all around the world. So there we host our 0:05:07.440 --> 0:05:11.200 webinars and we teach on everything on personal development, lifestyle 0:05:11.320 --> 0:05:12.000 and business. 0:05:12.320 --> 0:05:13.200 So that's what it is. 0:05:13.320 --> 0:05:17.600 But we also have other expressions like our podcasts, our videos, 0:05:17.800 --> 0:05:22.200 our interviews. We have a program called Night School that 0:05:22.279 --> 0:05:27.760 holds every every Friday, so it's basically about business, business 0:05:27.920 --> 0:05:30.680 and personal development. And we have other people on the 0:05:30.680 --> 0:05:33.760 Facebook group there also contributing about what it's like to 0:05:33.800 --> 0:05:35.440 achieve success in Africa. 0:05:35.520 --> 0:05:39.280 All right, So that's interesting because yeah, I did some 0:05:39.320 --> 0:05:41.080 research and like I said, I was watching a couple 0:05:41.120 --> 0:05:44.240 of YouTube videos. So one of the things that you 0:05:44.480 --> 0:05:49.400 spoke about in Africa specifically is the lack of infrastructure 0:05:49.839 --> 0:05:52.280 and when it comes to the Internet and you made 0:05:52.279 --> 0:05:54.479 an interest in comparison. It's like you said, for people 0:05:54.560 --> 0:05:57.440 living in America, the Internet is like the ocean, but 0:05:57.520 --> 0:05:59.960 for people in Africa, the Internet is like a body 0:06:00.240 --> 0:06:03.080 of water. So that was very interesting. Can you explain 0:06:03.400 --> 0:06:04.159 what you meant by that? 0:06:06.000 --> 0:06:06.440 All right? 0:06:06.520 --> 0:06:13.400 So in Nigeria specifically, so most people use internet in 0:06:13.440 --> 0:06:15.880 a limited way, so you have to buy like data 0:06:15.880 --> 0:06:21.000 plans of one gigabytes, two gigabytes, twins gigabytes, and so 0:06:21.560 --> 0:06:25.520 most people use the Internet with the concept of scarcity 0:06:25.640 --> 0:06:30.400 like this can run out. But in other countries, like 0:06:30.400 --> 0:06:33.480 in the West, it's just it's mostly unlimited, especially when 0:06:33.480 --> 0:06:37.400 you have fiber optic and so on, so it's unlimited there, 0:06:37.400 --> 0:06:40.679 but here it's mostly limited only like the top zero 0:06:40.720 --> 0:06:44.200 point five percent of people are able to afford unlimited 0:06:44.200 --> 0:06:45.200 internet access. 0:06:45.800 --> 0:06:46.000 Yeah. 0:06:46.040 --> 0:06:48.839 So even with the Internet access, a lot of times 0:06:48.960 --> 0:06:51.720 people get blocked from viewing things, which is something that 0:06:51.960 --> 0:06:53.599 I'll discover when doing the research on you. 0:06:53.920 --> 0:06:55.680 What's the story behind that? 0:06:57.800 --> 0:06:58.320 Okay? 0:06:58.680 --> 0:07:02.120 Okay, so okay, okay, I knew where I got that 0:07:02.200 --> 0:07:05.039 from one of my TV interviews. So this thing I 0:07:05.080 --> 0:07:09.080 call the third world fence, right, and so it's this 0:07:09.560 --> 0:07:15.120 invisible fence where the Third world is kept behind this border, 0:07:15.280 --> 0:07:19.800 and so we cannot actively participate in certain activities online. 0:07:20.240 --> 0:07:22.640 So there are some websites we cannot visit. 0:07:22.680 --> 0:07:25.840 Because people assume that a lot of fraud emanates from 0:07:26.000 --> 0:07:28.600 third world countries, and so there are some websites that 0:07:28.640 --> 0:07:32.840 we cannot visit. Some services we cannot access, like PayPal. 0:07:33.120 --> 0:07:36.280 Now you'd be shocked that in Nigeria we cannot receive 0:07:36.320 --> 0:07:38.760 money through PayPal, but we can pay but we cannot 0:07:38.760 --> 0:07:39.800 receive money through PayPal. 0:07:40.400 --> 0:07:41.240 We cannot use. 0:07:41.120 --> 0:07:46.160 Stripe and most of the top tier payment processors. So 0:07:46.200 --> 0:07:49.320 that's one of the areas of the third world fence. Also, 0:07:49.560 --> 0:07:52.960 Nigerian cars are just not accepted on a lot of websites, 0:07:53.560 --> 0:07:56.640 so we have to figure out a number of workarounds 0:07:56.800 --> 0:07:59.960 just to exist on the internet. So that's what I 0:08:00.080 --> 0:08:03.080 called the third World fence. And yeah, we've got to 0:08:03.120 --> 0:08:05.360 keep on moving so we find ways to get around them. 0:08:05.600 --> 0:08:07.840 So so what do you use that you have your 0:08:07.880 --> 0:08:12.600 own like Nigerian payment system instead of Stripe or PayPal, 0:08:12.680 --> 0:08:14.560 Like you have your own one from in Nigeria, Like 0:08:14.800 --> 0:08:15.520 what do you guys use? 0:08:16.680 --> 0:08:19.480 Yeah, we have Nigerian payment systems. We've got Paystack, We've 0:08:19.480 --> 0:08:22.760 got Flutterwave. Those are the two biggest ones in Nigeria. 0:08:23.200 --> 0:08:26.120 They do a pretty good job, but it's not quite 0:08:26.320 --> 0:08:32.400 as expansive as say a PayPal or Stripe. So sometimes 0:08:32.760 --> 0:08:36.840 a banking maybe the United States, might encounter our local 0:08:37.040 --> 0:08:40.959 payment system Paystack and just not honor the transaction. Occasionally 0:08:41.000 --> 0:08:43.760 that happens, but you know, we may do what we 0:08:43.840 --> 0:08:45.880 have while we seek better options. 0:08:47.360 --> 0:08:49.360 That's dope, I think, like I said, I mean, it's 0:08:49.400 --> 0:08:51.480 important for people because we don't really a lot of times, 0:08:51.520 --> 0:08:54.760 especially in America, we just get caught in our own bubble, 0:08:55.000 --> 0:08:57.560 so we don't really even you know, think about like 0:08:57.800 --> 0:09:00.320 how different it could be for somebody in a different country. 0:09:00.320 --> 0:09:02.240 And it's like, we run our business and we use 0:09:02.280 --> 0:09:05.600 PayPal and Stripe and we can we can collect payments 0:09:05.640 --> 0:09:07.559 from all over. So if we was not able to 0:09:07.640 --> 0:09:10.000 use PayPal or Stripe, and then especially like you say, 0:09:10.080 --> 0:09:11.720 I mean in Nigeria, might not be a problem, but 0:09:11.760 --> 0:09:13.800 if you collect the money from people in America or 0:09:13.840 --> 0:09:16.640 in different countries, then that could be an issue. And 0:09:16.679 --> 0:09:18.960 it's like now you've got to try to find other 0:09:19.040 --> 0:09:20.760 alternatives to kind of collect money. 0:09:21.120 --> 0:09:22.880 Like even doing the research for this, it was like 0:09:23.000 --> 0:09:24.880 I made it made me realize how much we take 0:09:24.880 --> 0:09:27.440 for granted, right, like me sending a video to Shatty. 0:09:28.040 --> 0:09:30.040 It takes it's not even a thought. But where somebody 0:09:30.080 --> 0:09:32.760 in Nigeria or in a third world quote unquote third 0:09:32.760 --> 0:09:35.200 world country, It's like I don't have enough data. 0:09:35.240 --> 0:09:36.640 I might not be able to send that to you. 0:09:36.640 --> 0:09:38.920 You know what I'm saying, Like these things don't come 0:09:38.960 --> 0:09:40.600 to mind when I'm thinking about it. 0:09:40.720 --> 0:09:44.640 Yeah, So, but how do we define third world though? 0:09:44.720 --> 0:09:47.040 Cause I don't want to use that term. 0:09:47.120 --> 0:09:49.760 I mean, I don't know you probably would you know 0:09:49.760 --> 0:09:51.760 know better than me, but it seems like a derogatory 0:09:51.920 --> 0:09:55.199 word term, like what what's defined by third world? 0:09:55.320 --> 0:09:57.040 Just a lack of infrastructure or. 0:09:59.240 --> 0:10:00.200 Well. 0:10:00.240 --> 0:10:04.720 Originally, I think I think the First World, second and 0:10:04.800 --> 0:10:08.880 third World originally originally started from the Cold War a 0:10:08.880 --> 0:10:12.520 long time ago. So I think First World countries were 0:10:12.600 --> 0:10:16.800 allies of the United States, Second World where communist allies 0:10:16.840 --> 0:10:19.719 of the Soviet Union, and I think Third World were 0:10:19.760 --> 0:10:22.920 in between. But over time the meaning evolved to mean 0:10:23.240 --> 0:10:28.839 developing or underdeveloped countries. Okay, yeah, but the initial meaning 0:10:28.840 --> 0:10:31.880 of first second and third World was relating to what 0:10:32.040 --> 0:10:35.200 alignment the different countries had during the Cold War. 0:10:36.320 --> 0:10:40.120 So in Nigeria though, speaking about Nigeria, because we've heard 0:10:40.320 --> 0:10:42.720 different things about Nigeria, We've had a few different guests 0:10:42.720 --> 0:10:46.160 from Nigeria, and so can you kind of just paint 0:10:46.160 --> 0:10:50.439 the picture for Nigeria for people that are not in Africa, 0:10:50.480 --> 0:10:55.160 because it's an interesting country. It's the seventh most populated 0:10:55.160 --> 0:10:57.640 country I believed in the world two hundred million people, 0:10:57.960 --> 0:11:02.559 the most populated Black country in the world. It's the 0:11:02.600 --> 0:11:08.520 wealthiest country sub Saharan does it? I believe in Africa 0:11:09.200 --> 0:11:12.040 Africa sub Saharan Africa the wealthiest country. 0:11:12.280 --> 0:11:13.000 It has one of. 0:11:12.960 --> 0:11:18.160 The highest oil reserves in the world. I think like 0:11:18.280 --> 0:11:21.480 in the top seven. It has the richest black person 0:11:21.520 --> 0:11:26.040 in the world, Dan Goti. We spoke about him. So 0:11:26.080 --> 0:11:27.680 it has a lot of things. It seemed like it 0:11:27.720 --> 0:11:29.960 has gone for us, and it has a strong tech community. 0:11:30.320 --> 0:11:34.560 A lot of people are interested in tech. But obviously 0:11:34.640 --> 0:11:37.720 there's challenges as well obviously, So yeah, can you kind 0:11:37.720 --> 0:11:40.000 of just you know, did I did I get that 0:11:40.120 --> 0:11:42.280 right on the things that I said? 0:11:42.480 --> 0:11:46.240 Yeah? That was correct, that was correct. Okay, that's correct. 0:11:46.280 --> 0:11:52.480 So Nigeria is such a great land of opportunity, and 0:11:52.880 --> 0:11:53.959 I think we have one of. 0:11:53.920 --> 0:11:57.520 The largest populations of young people in the world. 0:11:57.840 --> 0:11:59.240 So a lot. 0:11:59.080 --> 0:12:04.480 Of the business transactions are dominated by tech. So there's 0:12:04.520 --> 0:12:07.319 a lot of tech businesses going on. There's a lot 0:12:07.360 --> 0:12:09.600 of tech entrepreneurs, there's a lot of startups, so the 0:12:09.640 --> 0:12:13.480 startup scene is really big. And a lot of Nigerians 0:12:13.600 --> 0:12:18.120 are really hungry for knowledge. So we are very aspirational 0:12:18.160 --> 0:12:20.560 people and you're always trying to get better at something. 0:12:20.920 --> 0:12:24.760 So the knowledge business is booming in Nigeria. People buy courses, 0:12:24.800 --> 0:12:27.680 people are always getting training. I mean, it's it's my industry. 0:12:27.840 --> 0:12:30.040 I do a lot of training and workshops and I 0:12:30.120 --> 0:12:33.360 play in the space. So Nigerians buy a lot of courses, 0:12:33.480 --> 0:12:38.360 engaging a lot of training, personal development, business, online marketing, 0:12:38.760 --> 0:12:42.080 and not just from Nigerian trainers. Nigerians know a lot 0:12:42.120 --> 0:12:47.240 of American authors and speakers and course creators, so we 0:12:48.920 --> 0:12:51.880 learn a lot of content from even the American space 0:12:51.880 --> 0:12:52.880 and the Nigerian space. 0:12:52.880 --> 0:12:53.959 So it's a huge market. 0:12:54.440 --> 0:12:58.280 And so if anyone were to be considering new markets 0:12:58.280 --> 0:13:02.360 for their products, I mean, Nigeria is such a blue ocean, right, 0:13:02.480 --> 0:13:04.480 so like in America, you might have a lot of 0:13:04.520 --> 0:13:09.400 speakers and some niches might be saturated. But if you're 0:13:09.440 --> 0:13:12.880 targeting a country like Nigeria and you have something that 0:13:12.960 --> 0:13:15.960 can really give people value, teach them a skill that 0:13:15.960 --> 0:13:19.040 could change their life, this is a fantastic market. So 0:13:19.200 --> 0:13:21.640 this is one of the ways that Anguri is a 0:13:21.640 --> 0:13:24.280 great opportunity. There are other sectors, but I can really 0:13:24.280 --> 0:13:28.120 speak mostly about the sector that I play, and that's 0:13:28.160 --> 0:13:32.480 the online space technology and we are really booming there. 0:13:32.520 --> 0:13:36.240 So also open to collaborations because I mean, we're having 0:13:36.240 --> 0:13:41.480 the Skype conversation now and it's a it's not an obstacle. 0:13:41.520 --> 0:13:43.680 Distance is not a barrier. There's a lot of people 0:13:43.840 --> 0:13:47.160 just like me who are doing fantastic work on Instagram, 0:13:47.280 --> 0:13:51.880 on the internet, doing webinar, selling knowledge and it's a 0:13:51.880 --> 0:13:53.800 really great time to be in Nigerian. 0:13:53.800 --> 0:13:56.160 So, I mean, that's inundestand that you said that the 0:13:56.200 --> 0:13:58.520 population is so young. When I looked at the median age, 0:13:58.520 --> 0:14:01.840 it was eighteen. I'm like, that's eighteen years old. That's crazy. 0:14:01.880 --> 0:14:02.199 So, like. 0:14:03.840 --> 0:14:06.600 You live in Legos, but you're not from Legos, right, 0:14:06.640 --> 0:14:09.839 Can you explained because I know it's a population of 0:14:09.920 --> 0:14:12.520 nine million people, which is pretty much like New York City. 0:14:12.600 --> 0:14:15.160 Can you explain what Legos is to Nigeria's for people 0:14:15.160 --> 0:14:16.800 who have no idea what it is. 0:14:18.160 --> 0:14:23.160 Yeah, So Legos is the tech capital of Nigeria. 0:14:23.320 --> 0:14:24.680 So it's a lot like New York. 0:14:25.320 --> 0:14:30.000 It's fast paced, a huge business community, a lot of hustle. 0:14:30.800 --> 0:14:34.360 So if anyone wanted were to be trying to look 0:14:34.360 --> 0:14:37.600 for the most vibrant business community in Nigeria, that will 0:14:37.640 --> 0:14:42.800 be Legos. Abuja is the official capital, but Legos used 0:14:42.840 --> 0:14:46.200 to be the capital a long time ago, but I 0:14:46.200 --> 0:14:48.920 think that was before I was born. But now Abuja 0:14:48.960 --> 0:14:53.280 is the capital, but Lego still retains that economic stronghold. 0:14:53.320 --> 0:14:57.080 So the economy of Nigeria is largely tied to Legos. 0:14:57.080 --> 0:15:01.640 It's got such a vibrant business population and a lot 0:15:01.680 --> 0:15:03.680 of things going on here. So this is the place 0:15:03.720 --> 0:15:07.000 to be if you're considering doing business in Nigeria, especially 0:15:07.040 --> 0:15:08.840 regarding tech, this is the place to be. 0:15:09.600 --> 0:15:11.840 All right, So we know we're earning your leision. What 0:15:11.920 --> 0:15:14.720 everybody loves us for is like breakdowns and like step 0:15:14.720 --> 0:15:18.360 by step tutorial. So we got we got the you know, 0:15:18.480 --> 0:15:22.320 the land of delay and Africa so now let's get 0:15:22.320 --> 0:15:24.720 into it. Let's give the people some detailed information on 0:15:24.760 --> 0:15:27.080 what you do best. So we'll start with your most 0:15:27.080 --> 0:15:27.920 recent venture. 0:15:28.280 --> 0:15:28.800 So you did. 0:15:28.880 --> 0:15:34.640 You had the largest online summit in Africa fifteen thousand people. Right, 0:15:34.720 --> 0:15:36.840 So it's a whole business model. And that's interesting because 0:15:36.840 --> 0:15:39.880 we haven't covered this yet. In the time of COVID nineteen, 0:15:40.240 --> 0:15:44.600 a lot of people have been having online webinars, online summits, 0:15:44.800 --> 0:15:51.880 online presentations, online everything online school. Yeah, so, and it's 0:15:51.880 --> 0:15:54.200 turned into a revenue model or revenue stream. 0:15:54.280 --> 0:15:55.280 You can make money on it. 0:15:55.640 --> 0:15:58.920 So yeah, let's dissect yours. So all right, yours what's 0:15:58.920 --> 0:16:01.240 called head Start Africa could summit. 0:16:02.560 --> 0:16:03.440 Has started Summit. 0:16:03.640 --> 0:16:06.320 Head started Summit. Okay, so yeah, can you can you 0:16:06.360 --> 0:16:08.440 kind of walk us through the summit? 0:16:10.440 --> 0:16:11.920 So head Started Summit. 0:16:12.240 --> 0:16:16.360 Our theme for this year was reinventing yourself for the 0:16:16.480 --> 0:16:20.080 new global economy. So there was a lot of pessimism 0:16:20.120 --> 0:16:23.440 about the COVID nineteen era and so people were losing 0:16:23.440 --> 0:16:27.280 their jobs. Some brick and mortar businesses had to close 0:16:27.320 --> 0:16:30.000 for a while, and there was a lot of pessimism 0:16:30.040 --> 0:16:33.240 and the mood was really low, and so we had 0:16:33.280 --> 0:16:37.080 to teach people how they could reinvent themselves in the 0:16:37.160 --> 0:16:41.880 travel industry, in the hospitality business, how people could reinvent 0:16:41.920 --> 0:16:45.880 themselves for the new global economy because everything of the 0:16:45.920 --> 0:16:49.960 necessity had to move online. And so I got seventeen speakers, 0:16:50.120 --> 0:16:52.840 most of whom are my colleagues in the speaking industry, 0:16:53.160 --> 0:16:55.640 and we held the summit for three days, six hours 0:16:55.680 --> 0:16:58.480 every day from it was from like three pm to 0:16:58.760 --> 0:17:01.960 ten pm every day for few days. And so we 0:17:02.120 --> 0:17:06.280 had about fifty thousand people who actually registered for the summit, 0:17:06.320 --> 0:17:10.159 but about fifteen thousand showed up. And this was a 0:17:10.240 --> 0:17:13.840 different kind of summit. Most virtual summits take the easier route. 0:17:13.960 --> 0:17:16.600 I mean, no disrespect, but that's pretty easy to record 0:17:16.640 --> 0:17:17.720 it and put it up. 0:17:17.880 --> 0:17:20.520 Schedule the content out. But we wanted. 0:17:20.200 --> 0:17:23.119 To put it out there live, and so all the 0:17:23.200 --> 0:17:27.359 sessions were streamed live to YouTube, and most of the 0:17:27.400 --> 0:17:32.600 sessions averaged a live viewership of about three thousand live viewers. 0:17:32.640 --> 0:17:34.440 So I haven't seen. 0:17:34.280 --> 0:17:38.400 Those numbers ever, at least on this side. I would 0:17:38.400 --> 0:17:40.440 have seen that anywhere around the world, but I don't 0:17:40.440 --> 0:17:40.840 want to brag. 0:17:40.880 --> 0:17:43.359 I'll justice done. 0:17:45.040 --> 0:17:49.160 Until I can verify those numbers. And so, but there's 0:17:49.480 --> 0:17:52.479 a science to that. So there's a way that virtual 0:17:52.480 --> 0:17:56.399 summits can be monetized, and there's an entire business model 0:17:56.440 --> 0:17:58.159 around that which I'd like to share with a lot 0:17:58.200 --> 0:18:01.280 of people and how anyone can use that to blow 0:18:01.400 --> 0:18:03.760 up their business, especially if you have a business that 0:18:04.520 --> 0:18:06.439 is involved in teaching people something. 0:18:06.440 --> 0:18:08.320 You sell online courses. 0:18:07.920 --> 0:18:11.280 You sell books, you sell audio, and you want to 0:18:11.359 --> 0:18:14.520 drive a lot of attention almost instantly to your business 0:18:14.800 --> 0:18:18.119 and monetize all that attention. There's an entire business model, 0:18:18.119 --> 0:18:21.160 a lot of things that we learned doing this, running 0:18:21.200 --> 0:18:23.400 the summit and monetizing it, and that's what I would 0:18:23.440 --> 0:18:23.600 like to. 0:18:23.560 --> 0:18:24.560 Share with a lot of people here. 0:18:24.640 --> 0:18:27.080 Yeah, so how long did it take to plans an 0:18:27.080 --> 0:18:28.000 event like this? That's all? 0:18:28.000 --> 0:18:29.920 I mean, fifteen thousand piece a lot. You have fifty 0:18:29.960 --> 0:18:32.240 thousand registered. How long did it take to plan something 0:18:32.320 --> 0:18:33.800 like that? And what goes into it when you're trying 0:18:33.800 --> 0:18:34.320 to plan. 0:18:35.960 --> 0:18:39.200 Right, So this normally would take me about a month 0:18:39.280 --> 0:18:39.640 to plan. 0:18:40.480 --> 0:18:41.920 But so here's the thing. 0:18:42.200 --> 0:18:46.200 So it usual takes about a month, but we planned 0:18:46.200 --> 0:18:50.560 it in ten days. So the President of Nigeria was 0:18:50.800 --> 0:18:53.520 due to give a speech about whether or not the 0:18:53.640 --> 0:18:57.960 lockdowns would be lifted and so I told my team that, look, 0:18:58.000 --> 0:19:01.000 there's a good chance that the lockdown would be lifted 0:19:01.080 --> 0:19:04.120 pretty soon. We've got to run this while everyone's still 0:19:04.200 --> 0:19:10.520 at home. So I didn't want to take a whole 0:19:10.520 --> 0:19:12.760 month to plan it out. I wanted to have the 0:19:12.760 --> 0:19:15.679 summit run while everyone was still at home, so that 0:19:15.720 --> 0:19:17.600 would have all that attention and they'll be at home, 0:19:17.640 --> 0:19:19.520 everyone would tune in, would have all that attention. 0:19:19.640 --> 0:19:20.640 So instead of a. 0:19:20.600 --> 0:19:22.560 Month, we had to crunch it down to ten days, 0:19:22.560 --> 0:19:24.280 and so we had to plan and execute in just 0:19:24.320 --> 0:19:24.960 ten days. 0:19:25.440 --> 0:19:30.040 Yeah, so just ten days. So what went into planning that. 0:19:30.080 --> 0:19:32.000 First of all, we had to build an audience. We 0:19:32.040 --> 0:19:34.760 had to run a lot of ads and let people 0:19:34.800 --> 0:19:37.879 know that a virtual summit was happening. But not just 0:19:37.920 --> 0:19:39.720 any kind of virtual summit. It was one that was 0:19:39.800 --> 0:19:42.080 relevant to what was going on and that's the COVID 0:19:42.160 --> 0:19:45.320 nineteen era, and one that was offering a solution to 0:19:45.359 --> 0:19:48.600 the current problem, the economic realities of a lot of 0:19:48.640 --> 0:19:51.280 people who were losing their jobs. And we also had 0:19:51.320 --> 0:19:54.360 to invite people that everyone knew. We invited the most 0:19:54.400 --> 0:19:57.920 recognizable faces in Nigeria for that virtual summit. 0:19:58.000 --> 0:19:59.840 I think a couple of them were in the US. 0:20:00.080 --> 0:20:01.840 Think like two of our speakers were in the US, 0:20:02.119 --> 0:20:04.800 but most of the faces were recognizable. These are people 0:20:04.800 --> 0:20:07.000 who have been given solutions in Angerira for a very 0:20:07.040 --> 0:20:09.520 long time, and so people saw this as very credible. 0:20:10.240 --> 0:20:11.240 Everyone registered. 0:20:11.560 --> 0:20:14.240 But an important thing that went to the planning was 0:20:14.280 --> 0:20:17.040 the choice of platforms. So a lot of people have 0:20:17.080 --> 0:20:19.640 I've seen a lot of virtual summits happen on Instagram Live. 0:20:19.960 --> 0:20:22.560 Instagram Live is not a great place to hold a 0:20:22.600 --> 0:20:26.920 summit or any serious virtual event. And and you know, 0:20:26.800 --> 0:20:29.879 in online marketing, we have a saying that do not 0:20:30.000 --> 0:20:34.240 build your house on rented land, right, and most of 0:20:34.320 --> 0:20:37.320 social media is rented land. So we have a lot 0:20:37.359 --> 0:20:39.840 of people who lose their Instagram accounts or their facebo accounts, 0:20:39.840 --> 0:20:41.600 and there's no way to recover that audience. They have 0:20:41.600 --> 0:20:44.600