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Speaker 2: All right, guys, Welcome back to ey l Mama Africa. Yeah,

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Speaker 2: this is a Mayan episode. This is the first episode

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Speaker 2: where we are crossing the water. We did a couple

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Speaker 2: from Canada. Shout out to all of our guests in Canada.

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Speaker 2: That was our first international episodes but this would be

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Speaker 2: the first episode where we're actually going to a completely

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Speaker 2: different content Atlanta.

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Speaker 3: Yeah.

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Speaker 2: Yeah, yeah, So Africa, Shout out to Africa, Shout out

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Speaker 2: to all of the countries in Africa. Man, Yeah, we

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Speaker 2: got a lot of love and a lot of support

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Speaker 2: in Africa. We've charted on some of the top charts

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Speaker 2: in a variety of different countries everywhere from Kenya to

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Speaker 2: Zimbabwe to South Africa, Ghana, Nigeria, all over Africa we've

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Speaker 2: been on the top charts at some point in time. So,

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Speaker 2: you know, a lot of people, we have a lot

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Speaker 2: of listeners in UK and all over and they're like,

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Speaker 2: you know, we love your content, but some of the

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Speaker 2: stuff that you're saying, it's only a lot of stuff.

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Speaker 2: You're saying it's only based upon American point of view.

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Speaker 2: And that would make sense because we're from America. But

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Speaker 2: being at the world is our oyster and we have

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Speaker 2: we have supporters and and and listeners all over the world.

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Speaker 2: We can't just focus only on where we live. So

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Speaker 2: one of the goals for this year was to broaden

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Speaker 2: the horizon and to get entrepreneurs and talk about content

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Speaker 2: from all over the world. And you know, covid actually

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Speaker 2: was a blessing in that regard because it helped us

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Speaker 2: actually get on our virtual wave and that obviously helped.

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Speaker 4: With getting some content.

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Speaker 2: So I put it on Instagram a few weeks ago, like,

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Speaker 2: you know, we want to do some entrepreneurs in Africa,

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Speaker 2: who should we reach out to? And we got a

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Speaker 2: hit up. A lot of people hit us up like

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Speaker 2: you should reach out to this person, that person, this person.

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Speaker 2: And one of the one of the most requested people

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Speaker 2: was John Obad Did I say that correct? And so

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Speaker 2: I looked on his page and yeah, he had a

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Speaker 2: nice following. I loved his content. He it looked real,

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Speaker 2: like real good. His page looked real good. I did

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Speaker 2: the research. I reached out to him and I'm like,

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Speaker 2: you know, would you be interested in having a conversation.

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Speaker 2: He hit me right back like yeah. And then when

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Speaker 2: I spoke, it was even better because he actually was

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Speaker 2: already a listener of the podcast.

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Speaker 4: I always liked that.

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Speaker 2: Yeah, it's always good to have guests that already are

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Speaker 2: familiar with the platform, so we don't have to explain it.

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Speaker 2: They already kind of know. So I'm like, this is dope.

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Speaker 2: So John is a superstar entrepreneur out of Nigeria. He

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Speaker 2: is an author, he is an international speaker, He's a

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Speaker 2: social media influencer. He's the founder of Headstar Africa. He

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Speaker 2: just hosted the largest virtual summit in Africa. Fifteen thousand

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Speaker 2: people were on that. He does everything. He's online business consultant,

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Speaker 2: teaches kids how to achieve success.

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Speaker 5: He's just programmer, web development, a little.

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Speaker 4: Bit of everything. He's everything.

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Speaker 5: We got We got everything, John, we got everything that

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Speaker 5: you've done.

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Speaker 6: Man.

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Speaker 4: So this is going to be a dope conversation.

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Speaker 2: We're going to talk about a lot of virtual stuff,

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Speaker 2: tech stuff, texts, real big in Nigeria, and we're going

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Speaker 2: to talk about of course the con in of Africa, Najeri.

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Speaker 2: You're gonna talk about economics, all kinds of stuff. So

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Speaker 2: I'm very excited to have this conversation. I'm sure Troy is.

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Speaker 4: Is going on. So John, first and foremost, thank you,

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Speaker 4: thank you for joining.

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Speaker 6: Us, thank you for having me.

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Speaker 2: Yes, yes, yes, so so yeah, John, let's get into

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Speaker 2: it first and foremost, Like I said, we are extremely

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Speaker 2: excited about this this episode. So founder of Headstar Africa, right,

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Speaker 2: and so I did some research. So Headstar is actually

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Speaker 2: it's a big thing. So what is Headstar Africa.

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Speaker 3: Headstart Africa is a mantoring platform. It's different things to

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Speaker 3: different people, but it started off as a mentoring platform

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Speaker 3: where I brought a couple of my colleagues to teach

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Speaker 3: Africans about business and personal development. So I started that

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Speaker 3: in twenty sixteen. It is a Facebook group right now.

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Speaker 3: It's about one hundred and forty thousand members, mostly Nigerians

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Speaker 3: and then a lot of Africans and then some sprinklings

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Speaker 3: from all around the world. So there we host our

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Speaker 3: webinars and we teach on everything on personal development, lifestyle

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Speaker 3: and business.

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Speaker 6: So that's what it is.

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Speaker 3: But we also have other expressions like our podcasts, our videos,

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Speaker 3: our interviews. We have a program called Night School that

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Speaker 3: holds every every Friday, so it's basically about business, business

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Speaker 3: and personal development. And we have other people on the

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Speaker 3: Facebook group there also contributing about what it's like to

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Speaker 3: achieve success in Africa.

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Speaker 2: All right, So that's interesting because yeah, I did some

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Speaker 2: research and like I said, I was watching a couple

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Speaker 2: of YouTube videos. So one of the things that you

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Speaker 2: spoke about in Africa specifically is the lack of infrastructure

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Speaker 2: and when it comes to the Internet and you made

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Speaker 2: an interest in comparison. It's like you said, for people

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Speaker 2: living in America, the Internet is like the ocean, but

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Speaker 2: for people in Africa, the Internet is like a body

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Speaker 2: of water. So that was very interesting. Can you explain

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Speaker 2: what you meant by that?

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Speaker 6: All right?

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Speaker 3: So in Nigeria specifically, so most people use internet in

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Speaker 3: a limited way, so you have to buy like data

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Speaker 3: plans of one gigabytes, two gigabytes, twins gigabytes, and so

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Speaker 3: most people use the Internet with the concept of scarcity

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Speaker 3: like this can run out. But in other countries, like

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Speaker 3: in the West, it's just it's mostly unlimited, especially when

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Speaker 3: you have fiber optic and so on, so it's unlimited there,

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Speaker 3: but here it's mostly limited only like the top zero

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Speaker 3: point five percent of people are able to afford unlimited

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Speaker 3: internet access.

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Speaker 5: Yeah.

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Speaker 7: So even with the Internet access, a lot of times

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Speaker 7: people get blocked from viewing things, which is something that

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Speaker 7: I'll discover when doing the research on you.

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Speaker 5: What's the story behind that?

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Speaker 6: Okay?

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Speaker 3: Okay, so okay, okay, I knew where I got that

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Speaker 3: from one of my TV interviews. So this thing I

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Speaker 3: call the third world fence, right, and so it's this

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Speaker 3: invisible fence where the Third world is kept behind this border,

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Speaker 3: and so we cannot actively participate in certain activities online.

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Speaker 6: So there are some websites we cannot visit.

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Speaker 3: Because people assume that a lot of fraud emanates from

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Speaker 3: third world countries, and so there are some websites that

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Speaker 3: we cannot visit. Some services we cannot access, like PayPal.

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Speaker 3: Now you'd be shocked that in Nigeria we cannot receive

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Speaker 3: money through PayPal, but we can pay but we cannot

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Speaker 3: receive money through PayPal.

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Speaker 6: We cannot use.

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Speaker 3: Stripe and most of the top tier payment processors. So

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Speaker 3: that's one of the areas of the third world fence. Also,

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Speaker 3: Nigerian cars are just not accepted on a lot of websites,

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Speaker 3: so we have to figure out a number of workarounds

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Speaker 3: just to exist on the internet. So that's what I

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Speaker 3: called the third World fence. And yeah, we've got to

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Speaker 3: keep on moving so we find ways to get around them.

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Speaker 2: So so what do you use that you have your

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Speaker 2: own like Nigerian payment system instead of Stripe or PayPal,

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Speaker 2: Like you have your own one from in Nigeria, Like

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Speaker 2: what do you guys use?

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Speaker 3: Yeah, we have Nigerian payment systems. We've got Paystack, We've

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Speaker 3: got Flutterwave. Those are the two biggest ones in Nigeria.

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Speaker 3: They do a pretty good job, but it's not quite

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Speaker 3: as expansive as say a PayPal or Stripe. So sometimes

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Speaker 3: a banking maybe the United States, might encounter our local

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Speaker 3: payment system Paystack and just not honor the transaction. Occasionally

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Speaker 3: that happens, but you know, we may do what we

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Speaker 3: have while we seek better options.

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Speaker 2: That's dope, I think, like I said, I mean, it's

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Speaker 2: important for people because we don't really a lot of times,

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Speaker 2: especially in America, we just get caught in our own bubble,

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Speaker 2: so we don't really even you know, think about like

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Speaker 2: how different it could be for somebody in a different country.

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Speaker 2: And it's like, we run our business and we use

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Speaker 2: PayPal and Stripe and we can we can collect payments

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Speaker 2: from all over. So if we was not able to

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Speaker 2: use PayPal or Stripe, and then especially like you say,

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Speaker 2: I mean in Nigeria, might not be a problem, but

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Speaker 2: if you collect the money from people in America or

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Speaker 2: in different countries, then that could be an issue. And

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Speaker 2: it's like now you've got to try to find other

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Speaker 2: alternatives to kind of collect money.

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Speaker 7: Like even doing the research for this, it was like

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Speaker 7: I made it made me realize how much we take

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Speaker 7: for granted, right, like me sending a video to Shatty.

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Speaker 7: It takes it's not even a thought. But where somebody

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Speaker 7: in Nigeria or in a third world quote unquote third

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Speaker 7: world country, It's like I don't have enough data.

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Speaker 5: I might not be able to send that to you.

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Speaker 7: You know what I'm saying, Like these things don't come

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Speaker 7: to mind when I'm thinking about it.

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Speaker 2: Yeah, So, but how do we define third world though?

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Speaker 4: Cause I don't want to use that term.

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Speaker 2: I mean, I don't know you probably would you know

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Speaker 2: know better than me, but it seems like a derogatory

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Speaker 2: word term, like what what's defined by third world?

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Speaker 4: Just a lack of infrastructure or.

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Speaker 6: Well.

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Speaker 3: Originally, I think I think the First World, second and

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Speaker 3: third World originally originally started from the Cold War a

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Speaker 3: long time ago. So I think First World countries were

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Speaker 3: allies of the United States, Second World where communist allies

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Speaker 3: of the Soviet Union, and I think Third World were

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Speaker 3: in between. But over time the meaning evolved to mean

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Speaker 3: developing or underdeveloped countries. Okay, yeah, but the initial meaning

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Speaker 3: of first second and third World was relating to what

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Speaker 3: alignment the different countries had during the Cold War.

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Speaker 2: So in Nigeria though, speaking about Nigeria, because we've heard

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Speaker 2: different things about Nigeria, We've had a few different guests

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Speaker 2: from Nigeria, and so can you kind of just paint

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Speaker 2: the picture for Nigeria for people that are not in Africa,

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Speaker 2: because it's an interesting country. It's the seventh most populated

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Speaker 2: country I believed in the world two hundred million people,

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Speaker 2: the most populated Black country in the world. It's the

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Speaker 2: wealthiest country sub Saharan does it? I believe in Africa

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Speaker 2: Africa sub Saharan Africa the wealthiest country.

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Speaker 4: It has one of.

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Speaker 2: The highest oil reserves in the world. I think like

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Speaker 2: in the top seven. It has the richest black person

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Speaker 2: in the world, Dan Goti. We spoke about him. So

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Speaker 2: it has a lot of things. It seemed like it

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Speaker 2: has gone for us, and it has a strong tech community.

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Speaker 2: A lot of people are interested in tech. But obviously

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Speaker 2: there's challenges as well obviously, So yeah, can you kind

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Speaker 2: of just you know, did I did I get that

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Speaker 2: right on the things that I said?

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Speaker 6: Yeah? That was correct, that was correct. Okay, that's correct.

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Speaker 6: So Nigeria is such a great land of opportunity, and

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Speaker 6: I think we have one of.

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Speaker 3: The largest populations of young people in the world.

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Speaker 6: So a lot.

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Speaker 3: Of the business transactions are dominated by tech. So there's

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Speaker 3: a lot of tech businesses going on. There's a lot

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Speaker 3: of tech entrepreneurs, there's a lot of startups, so the

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Speaker 3: startup scene is really big. And a lot of Nigerians

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Speaker 3: are really hungry for knowledge. So we are very aspirational

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Speaker 3: people and you're always trying to get better at something.

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Speaker 3: So the knowledge business is booming in Nigeria. People buy courses,

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Speaker 3: people are always getting training. I mean, it's it's my industry.

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Speaker 3: I do a lot of training and workshops and I

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Speaker 3: play in the space. So Nigerians buy a lot of courses,

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Speaker 3: engaging a lot of training, personal development, business, online marketing,

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Speaker 3: and not just from Nigerian trainers. Nigerians know a lot

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Speaker 3: of American authors and speakers and course creators, so we

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Speaker 3: learn a lot of content from even the American space

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Speaker 3: and the Nigerian space.

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Speaker 6: So it's a huge market.

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Speaker 3: And so if anyone were to be considering new markets

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Speaker 3: for their products, I mean, Nigeria is such a blue ocean, right,

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Speaker 3: so like in America, you might have a lot of

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Speaker 3: speakers and some niches might be saturated. But if you're

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Speaker 3: targeting a country like Nigeria and you have something that

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Speaker 3: can really give people value, teach them a skill that

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Speaker 3: could change their life, this is a fantastic market. So

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Speaker 3: this is one of the ways that Anguri is a

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Speaker 3: great opportunity. There are other sectors, but I can really

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Speaker 3: speak mostly about the sector that I play, and that's

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Speaker 3: the online space technology and we are really booming there.

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Speaker 3: So also open to collaborations because I mean, we're having

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Speaker 3: the Skype conversation now and it's a it's not an obstacle.

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Speaker 3: Distance is not a barrier. There's a lot of people

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Speaker 3: just like me who are doing fantastic work on Instagram,

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Speaker 3: on the internet, doing webinar, selling knowledge and it's a

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Speaker 3: really great time to be in Nigerian.

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Speaker 7: So, I mean, that's inundestand that you said that the

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Speaker 7: population is so young. When I looked at the median age,

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Speaker 7: it was eighteen. I'm like, that's eighteen years old. That's crazy.

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Speaker 6: So, like.

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Speaker 7: You live in Legos, but you're not from Legos, right,

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Speaker 7: Can you explained because I know it's a population of

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Speaker 7: nine million people, which is pretty much like New York City.

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Speaker 7: Can you explain what Legos is to Nigeria's for people

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Speaker 7: who have no idea what it is.

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Speaker 3: Yeah, So Legos is the tech capital of Nigeria.

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Speaker 6: So it's a lot like New York.

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Speaker 3: It's fast paced, a huge business community, a lot of hustle.

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Speaker 3: So if anyone wanted were to be trying to look

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Speaker 3: for the most vibrant business community in Nigeria, that will

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Speaker 3: be Legos. Abuja is the official capital, but Legos used

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Speaker 3: to be the capital a long time ago, but I

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Speaker 3: think that was before I was born. But now Abuja

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Speaker 3: is the capital, but Lego still retains that economic stronghold.

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Speaker 3: So the economy of Nigeria is largely tied to Legos.

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Speaker 3: It's got such a vibrant business population and a lot

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Speaker 3: of things going on here. So this is the place

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Speaker 3: to be if you're considering doing business in Nigeria, especially

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Speaker 3: regarding tech, this is the place to be.

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Speaker 2: All right, So we know we're earning your leision. What

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Speaker 2: everybody loves us for is like breakdowns and like step

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Speaker 2: by step tutorial. So we got we got the you know,

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Speaker 2: the land of delay and Africa so now let's get

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Speaker 2: into it. Let's give the people some detailed information on

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Speaker 2: what you do best. So we'll start with your most

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Speaker 2: recent venture.

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Speaker 4: So you did.

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Speaker 2: You had the largest online summit in Africa fifteen thousand people. Right,

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Speaker 2: So it's a whole business model. And that's interesting because

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Speaker 2: we haven't covered this yet. In the time of COVID nineteen,

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Speaker 2: a lot of people have been having online webinars, online summits,

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Speaker 2: online presentations, online everything online school. Yeah, so, and it's

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Speaker 2: turned into a revenue model or revenue stream.

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Speaker 4: You can make money on it.

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Speaker 2: So yeah, let's dissect yours. So all right, yours what's

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Speaker 2: called head Start Africa could summit.

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Speaker 6: Has started Summit.

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Speaker 2: Head started Summit. Okay, so yeah, can you can you

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Speaker 2: kind of walk us through the summit?

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Speaker 6: So head Started Summit.

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Speaker 3: Our theme for this year was reinventing yourself for the

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Speaker 3: new global economy. So there was a lot of pessimism

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Speaker 3: about the COVID nineteen era and so people were losing

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Speaker 3: their jobs. Some brick and mortar businesses had to close

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Speaker 3: for a while, and there was a lot of pessimism

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Speaker 3: and the mood was really low, and so we had

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Speaker 3: to teach people how they could reinvent themselves in the

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Speaker 3: travel industry, in the hospitality business, how people could reinvent

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Speaker 3: themselves for the new global economy because everything of the

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Speaker 3: necessity had to move online. And so I got seventeen speakers,

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Speaker 3: most of whom are my colleagues in the speaking industry,

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Speaker 3: and we held the summit for three days, six hours

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Speaker 3: every day from it was from like three pm to

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Speaker 3: ten pm every day for few days. And so we

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Speaker 3: had about fifty thousand people who actually registered for the summit,

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Speaker 3: but about fifteen thousand showed up. And this was a

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Speaker 3: different kind of summit. Most virtual summits take the easier route.

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Speaker 3: I mean, no disrespect, but that's pretty easy to record

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Speaker 3: it and put it up.

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Speaker 6: Schedule the content out. But we wanted.

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Speaker 3: To put it out there live, and so all the

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Speaker 3: sessions were streamed live to YouTube, and most of the

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Speaker 3: sessions averaged a live viewership of about three thousand live viewers.

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Speaker 6: So I haven't seen.

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Speaker 3: Those numbers ever, at least on this side. I would

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Speaker 3: have seen that anywhere around the world, but I don't

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Speaker 3: want to brag.

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Speaker 5: I'll justice done.

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Speaker 3: Until I can verify those numbers. And so, but there's

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Speaker 3: a science to that. So there's a way that virtual

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Speaker 3: summits can be monetized, and there's an entire business model

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Speaker 3: around that which I'd like to share with a lot

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Speaker 3: of people and how anyone can use that to blow

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Speaker 3: up their business, especially if you have a business that

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Speaker 3: is involved in teaching people something.

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Speaker 6: You sell online courses.

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Speaker 3: You sell books, you sell audio, and you want to

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Speaker 3: drive a lot of attention almost instantly to your business

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Speaker 3: and monetize all that attention. There's an entire business model,

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Speaker 3: a lot of things that we learned doing this, running

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Speaker 3: the summit and monetizing it, and that's what I would

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Speaker 3: like to.

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Speaker 6: Share with a lot of people here.

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Speaker 5: Yeah, so how long did it take to plans an

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Speaker 5: event like this? That's all?

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Speaker 7: I mean, fifteen thousand piece a lot. You have fifty

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Speaker 7: thousand registered. How long did it take to plan something

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Speaker 7: like that? And what goes into it when you're trying

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Speaker 7: to plan.

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Speaker 3: Right, So this normally would take me about a month

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Speaker 3: to plan.

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Speaker 6: But so here's the thing.

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Speaker 3: So it usual takes about a month, but we planned

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Speaker 3: it in ten days. So the President of Nigeria was

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Speaker 3: due to give a speech about whether or not the

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Speaker 3: lockdowns would be lifted and so I told my team that, look,

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Speaker 3: there's a good chance that the lockdown would be lifted

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Speaker 3: pretty soon. We've got to run this while everyone's still

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Speaker 3: at home. So I didn't want to take a whole

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Speaker 3: month to plan it out. I wanted to have the

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Speaker 3: summit run while everyone was still at home, so that

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Speaker 3: would have all that attention and they'll be at home,

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Speaker 3: everyone would tune in, would have all that attention.

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Speaker 6: So instead of a.

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Speaker 3: Month, we had to crunch it down to ten days,

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Speaker 3: and so we had to plan and execute in just

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Speaker 3: ten days.

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Speaker 6: Yeah, so just ten days. So what went into planning that.

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Speaker 3: First of all, we had to build an audience. We

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Speaker 3: had to run a lot of ads and let people

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Speaker 3: know that a virtual summit was happening. But not just

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Speaker 3: any kind of virtual summit. It was one that was

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Speaker 3: relevant to what was going on and that's the COVID

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Speaker 3: nineteen era, and one that was offering a solution to

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Speaker 3: the current problem, the economic realities of a lot of

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Speaker 3: people who were losing their jobs. And we also had

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Speaker 3: to invite people that everyone knew. We invited the most

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Speaker 3: recognizable faces in Nigeria for that virtual summit.

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Speaker 6: I think a couple of them were in the US.

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Speaker 3: Think like two of our speakers were in the US,

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Speaker 3: but most of the faces were recognizable. These are people

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Speaker 3: who have been given solutions in Angerira for a very

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Speaker 3: long time, and so people saw this as very credible.

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Speaker 6: Everyone registered.

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Speaker 3: But an important thing that went to the planning was

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Speaker 3: the choice of platforms. So a lot of people have

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Speaker 3: I've seen a lot of virtual summits happen on Instagram Live.

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Speaker 3: Instagram Live is not a great place to hold a

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Speaker 3: summit or any serious virtual event. And and you know,

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Speaker 3: in online marketing, we have a saying that do not

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Speaker 3: build your house on rented land, right, and most of

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Speaker 3: social media is rented land. So we have a lot

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Speaker 3: of people who lose their Instagram accounts or their facebo accounts,

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Speaker 3: and there's no way to recover that audience. They have

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Speaker 3: to start building again from scratch. And so those social

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Speaker 3: media is important. You've got to find a way to

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Speaker 3: offload those people that follow you online onto a platform

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Speaker 3: that you own and control, and that is your email list, right,

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Speaker 3: So that's the first thing that we did. So social

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Speaker 3: media it's a great place, but it's like a marketplace

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Speaker 3: where everyone comes, you do a business and you go home.

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Speaker 6: So while you're in that marketplace, you've got.

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Speaker 3: To be able to take as many people in that

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Speaker 3: marketplace home with you.

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Speaker 6: That's the analogy that I could use.

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Speaker 3: So we ran a lot of ads, put out a

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Speaker 3: lot of publicity on Instagram. But we said, look, in

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Speaker 3: order to get access to the live sessions, you would

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Speaker 3: have to register on a certain page, hit the link

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Speaker 3: in our bio, and so we started running that publicity.

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Speaker 3: So we use that to build a huge email list. Right,

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Speaker 3: So here's the flow. We use that to build a

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Speaker 3: huge email list. But here's another mistake a lot of

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Speaker 3: people make after putting them on the email list. A

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Speaker 3: lot of people who hold virtual summits depend on the

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Speaker 3: email broadcasts to bring people to attend. And if you

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Speaker 3: do a lot of email marketing, you would see how

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Speaker 3: low the open rates are a lot of times, so

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Speaker 3: a person might be opening an email when the event

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Speaker 3: is over. So you need to choose a platform that

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Speaker 3: sends instant notifications.

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Speaker 6: To your registered members.

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Speaker 3: Right, So we not only took their email addresses, we

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Speaker 3: put them onto this platform called Telegram. I'm not sure

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Speaker 3: if Telegram is a it's a huge thing in America.

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Speaker 4: Yeah, we do.

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Speaker 6: It's really oh oh cool.

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Speaker 3: So Telegraph, Telegram and WhatsApp are huge in Africa, really huge.

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Speaker 3: So but the greatest the best thing about Telegram here's

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Speaker 3: the best thing about Telegram, especially Telegram channels, because Telegram

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Speaker 3: has two sides of this, Telegram groups and Telegram channels. Right,

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Speaker 3: but Telegram channels, you can have all your subscribers receive

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Speaker 3: a push notification whenever you make a post.

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Speaker 6: That is very.

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Speaker 3: Difficult to achieve on regular social networks. So if you

442
00:22:44,640 --> 00:22:47,680
Speaker 3: made a post on Instagram, you have to hope that

443
00:22:47,920 --> 00:22:51,680
Speaker 3: someone would find your post while casually scrolling through their

444
00:22:51,880 --> 00:22:55,720
Speaker 3: news feed on Instagram or on Facebook. But with Telegram,

445
00:22:55,880 --> 00:22:58,919
Speaker 3: once I make a post, we have a number of

446
00:22:58,960 --> 00:23:03,240
Speaker 3: Telegram channels now about about thirty thousand people across all

447
00:23:03,280 --> 00:23:04,119
Speaker 3: our Telegram channels.

448
00:23:04,160 --> 00:23:05,240
Speaker 6: If I made it posts.

449
00:23:05,040 --> 00:23:07,560
Speaker 3: Right now, at least half of those people would see

450
00:23:07,560 --> 00:23:10,280
Speaker 3: it instantly because it sends them a push notification.

451
00:23:10,800 --> 00:23:12,879
Speaker 6: So that is the best approach if you're looking to

452
00:23:13,000 --> 00:23:15,040
Speaker 6: hold a live summit.

453
00:23:15,280 --> 00:23:17,120
Speaker 3: I mean, if you were doing something like a blog post,

454
00:23:17,160 --> 00:23:18,600
Speaker 3: you could put it out there and just hope that

455
00:23:18,640 --> 00:23:22,400
Speaker 3: they'd find it. But if you need people's attention now instantly,

456
00:23:22,640 --> 00:23:25,359
Speaker 3: you have to use a platform like Telegram, and so that's.

457
00:23:25,240 --> 00:23:25,679
Speaker 4: What we use.

458
00:23:25,760 --> 00:23:27,600
Speaker 3: So the flow was this, hit the link in our

459
00:23:27,600 --> 00:23:29,919
Speaker 3: bio register, they got the link in our bio, they registered,

460
00:23:29,960 --> 00:23:32,440
Speaker 3: we got their email, We send them follow up emails,

461
00:23:32,480 --> 00:23:35,800
Speaker 3: but we specified that they had to join the Telegram channel.

462
00:23:36,119 --> 00:23:38,879
Speaker 3: And so that's how we populated the Telegram channels. And

463
00:23:38,960 --> 00:23:41,240
Speaker 3: from the Telegram channels, whenever we had a live session,

464
00:23:41,280 --> 00:23:43,040
Speaker 3: we just broadcast.

465
00:23:42,600 --> 00:23:46,080
Speaker 6: The link and had this influx of people all at once.

466
00:23:46,640 --> 00:23:48,840
Speaker 3: And so people were wondering, how are you able to

467
00:23:48,880 --> 00:23:51,600
Speaker 3: gather all these eyeballs all at once to watch a

468
00:23:51,640 --> 00:23:55,560
Speaker 3: live broadcast, especially you know, this is Africa, when people

469
00:23:55,600 --> 00:23:59,480
Speaker 3: are using limited in connectivity, We're still able to be

470
00:23:59,720 --> 00:24:02,399
Speaker 3: able to bring them to watch hours and hours of

471
00:24:02,520 --> 00:24:07,639
Speaker 3: broadcasts live. And so that was the exact flow that

472
00:24:07,680 --> 00:24:09,720
Speaker 3: we used from social media.

473
00:24:09,800 --> 00:24:12,840
Speaker 6: Offload them to your email list. From your email list, get.

474
00:24:12,720 --> 00:24:15,000
Speaker 3: Them onto a platform like Telegram where they can receive

475
00:24:15,200 --> 00:24:19,000
Speaker 3: instant push notification, and then you'll have all those eyeballs

476
00:24:19,000 --> 00:24:22,080
Speaker 3: whenever you have a live broadcast. It's it's that simple,

477
00:24:22,280 --> 00:24:23,960
Speaker 3: nothing complicated about it.

478
00:24:23,960 --> 00:24:25,800
Speaker 6: It's that simple. So that was the flow.

479
00:24:26,520 --> 00:24:29,520
Speaker 7: Now the Telegram I'm trying to think it doesn't take

480
00:24:29,560 --> 00:24:32,240
Speaker 7: as much megabytes as a typical like if I was

481
00:24:32,280 --> 00:24:33,720
Speaker 7: watching on YouTube.

482
00:24:35,880 --> 00:24:39,919
Speaker 3: So the live stream doesn't happen on Telegram, it happens

483
00:24:39,960 --> 00:24:40,520
Speaker 3: on YouTube.

484
00:24:40,720 --> 00:24:42,080
Speaker 5: Okay, gotcha, right.

485
00:24:42,440 --> 00:24:43,919
Speaker 4: Telegram is just a notification.

486
00:24:44,040 --> 00:24:47,520
Speaker 3: Telegram is to pull them onto YouTube.

487
00:24:48,119 --> 00:24:51,239
Speaker 2: So all right, so that's the first part as far

488
00:24:51,280 --> 00:24:54,879
Speaker 2: as getting the people together. But you talked about as

489
00:24:54,880 --> 00:24:57,159
Speaker 2: far as the business model, how to actually monetize it,

490
00:24:57,160 --> 00:24:59,040
Speaker 2: because I'm assuming it's free, right like you did the

491
00:24:59,080 --> 00:25:01,080
Speaker 2: free it was free, yes, so how do you how

492
00:25:01,080 --> 00:25:03,399
Speaker 2: do you how do you monetize it? How does how

493
00:25:03,440 --> 00:25:03,960
Speaker 2: does that work?

494
00:25:05,000 --> 00:25:05,320
Speaker 6: Right?

495
00:25:05,440 --> 00:25:08,960
Speaker 3: So there are multiple ways to monetize it. The most

496
00:25:09,000 --> 00:25:14,640
Speaker 3: obvious way is by selling the recordings. So it's put

497
00:25:14,680 --> 00:25:16,960
Speaker 3: out there that you know, the live sessions are free,

498
00:25:17,040 --> 00:25:19,560
Speaker 3: but the recordings are not, and so you get all

499
00:25:19,600 --> 00:25:23,159
Speaker 3: that attention. Everyone watches the live streams, but they cannot

500
00:25:23,200 --> 00:25:24,760
Speaker 3: download the streams.

501
00:25:24,880 --> 00:25:26,200
Speaker 6: The recordings are then sold.

502
00:25:26,280 --> 00:25:29,560
Speaker 3: That's the most obvious business model that we use to monetize.

503
00:25:30,400 --> 00:25:31,280
Speaker 6: But there are other ways.

504
00:25:31,320 --> 00:25:35,440
Speaker 3: So we also sell classes, specialized workshops.

505
00:25:35,720 --> 00:25:37,800
Speaker 6: So the beauty of all that.

506
00:25:37,720 --> 00:25:40,560
Speaker 3: Attention is that once you have all that attention and

507
00:25:40,600 --> 00:25:43,439
Speaker 3: you're giving value to all those viewers. Anything that you

508
00:25:43,560 --> 00:25:46,280
Speaker 3: sell to those people carries a lot of weight.

509
00:25:47,160 --> 00:25:48,520
Speaker 6: So we had a.

510
00:25:48,480 --> 00:25:51,760
Speaker 3: Lot of our our guests who came on to speak

511
00:25:52,000 --> 00:25:55,280
Speaker 3: and they had affiliate programs for their products, and at

512
00:25:55,320 --> 00:25:57,560
Speaker 3: the end of their sessions, I would come on live

513
00:25:57,600 --> 00:25:58,880
Speaker 3: with them to help pitch.

514
00:25:58,720 --> 00:26:01,440
Speaker 6: Their products, they would sell and we would get a commission.

515
00:26:01,920 --> 00:26:05,719
Speaker 3: Right, So the affiliate business model was there, the sales

516
00:26:05,760 --> 00:26:09,720
Speaker 3: of the recordings was there, and then our own off

517
00:26:09,920 --> 00:26:13,800
Speaker 3: our own specialized workshops and classes that one also sold.

518
00:26:13,800 --> 00:26:20,480
Speaker 3: So we sold specialized classes in artificial intelligence, online sales, marketing, cryptocurrency,

519
00:26:20,520 --> 00:26:22,840
Speaker 3: and so on. We sold all those ones with the attention,

520
00:26:23,000 --> 00:26:25,800
Speaker 3: and those ones also drove revenue.

521
00:26:25,840 --> 00:26:27,399
Speaker 6: So though those are multiple ways.

522
00:26:27,480 --> 00:26:29,080
Speaker 3: If you also if you have a book, you have

523
00:26:29,160 --> 00:26:33,879
Speaker 3: a course, you have a specialized workshop, that's the best

524
00:26:33,920 --> 00:26:35,919
Speaker 3: time to sell that sort of thing because you've been

525
00:26:35,960 --> 00:26:39,240
Speaker 3: able to attract all those eyeballs to one spot. You've

526
00:26:39,240 --> 00:26:42,240
Speaker 3: been able to build a lot of credibility by giving value.

527
00:26:41,960 --> 00:26:44,720
Speaker 6: Upfront, so almost instantly, then no I can trust you.

528
00:26:44,720 --> 00:26:46,679
Speaker 3: And they're willing to buy almost anything that is of

529
00:26:46,760 --> 00:26:47,960
Speaker 3: value to them.

530
00:26:48,400 --> 00:26:49,040
Speaker 4: Now that's dope.

531
00:26:49,520 --> 00:26:52,040
Speaker 2: And yeah, going back to the WhatsApp thing, WhatsApp is

532
00:26:52,080 --> 00:26:55,919
Speaker 2: extremely big overseas. When I'm saying overseas and America, I

533
00:26:55,960 --> 00:26:58,000
Speaker 2: just I realized that when I started to, you know,

534
00:26:58,000 --> 00:27:01,320
Speaker 2: have different friends from different countries and even you, that's

535
00:27:01,359 --> 00:27:03,720
Speaker 2: how I contact you, and that's how we communicated WhatsApp.

536
00:27:04,080 --> 00:27:08,399
Speaker 2: And so when Facebook brought WhatsApp years ago for nineteen billion,

537
00:27:08,520 --> 00:27:10,800
Speaker 2: it was kind of weird because it's like they brought

538
00:27:11,200 --> 00:27:16,119
Speaker 2: Instagram for only one billion, but the communication channels and

539
00:27:16,320 --> 00:27:18,200
Speaker 2: other parts of the world because WhatsApp is not really

540
00:27:18,280 --> 00:27:21,280
Speaker 2: huge like that in America. But I realized that in

541
00:27:21,320 --> 00:27:25,879
Speaker 2: like Europe, Africa, pretty much everywhere outside of America, WhatsApp

542
00:27:25,960 --> 00:27:29,440
Speaker 2: is huge. It's a huge communication channel. And then Telegram.

543
00:27:29,920 --> 00:27:32,640
Speaker 2: Shout out to Ian and he's he does our stock

544
00:27:32,720 --> 00:27:35,399
Speaker 2: show with Market Monday is our stock show, and he

545
00:27:35,440 --> 00:27:38,040
Speaker 2: has a Telegram group and he's real big on Telegram.

546
00:27:38,119 --> 00:27:40,840
Speaker 2: So what you're saying pretty much is like you gotta

547
00:27:40,840 --> 00:27:45,639
Speaker 2: diversify even your ways of communication, Like you can't just

548
00:27:45,720 --> 00:27:48,800
Speaker 2: do anything through one channel. So it's like you use

549
00:27:49,240 --> 00:27:53,000
Speaker 2: Instagram as the first barrier to like because you know

550
00:27:53,040 --> 00:27:55,440
Speaker 2: that's where most people are, and then you and then

551
00:27:55,480 --> 00:27:58,720
Speaker 2: you move them from Instagram to Telegram, which is another

552
00:27:58,800 --> 00:28:01,639
Speaker 2: kind of social network kind of thing, but it's better

553
00:28:02,359 --> 00:28:04,840
Speaker 2: because now you can actually have push notifications, and then

554
00:28:04,880 --> 00:28:08,440
Speaker 2: from Telegram they sign up to the website, and then

555
00:28:08,440 --> 00:28:10,120
Speaker 2: from the website then they can watch.

556
00:28:09,920 --> 00:28:10,880
Speaker 4: It on YouTube.

557
00:28:11,200 --> 00:28:13,600
Speaker 2: Then from YouTube, if you don't watch it, you can

558
00:28:14,080 --> 00:28:16,879
Speaker 2: or you can jump off and buy the course or

559
00:28:17,280 --> 00:28:20,320
Speaker 2: go to the affiliate program. So now it's like seven

560
00:28:20,400 --> 00:28:23,480
Speaker 2: different steps in the whole process.

561
00:28:23,520 --> 00:28:25,040
Speaker 7: Yeah, and it goes back to what you said about

562
00:28:25,040 --> 00:28:27,240
Speaker 7: being on rented land, Like if Instagram stop, you still

563
00:28:27,280 --> 00:28:29,240
Speaker 7: got your Telegram group. If Telegram stop, you still got

564
00:28:29,280 --> 00:28:31,359
Speaker 7: your email, this on your website, if that stops, you

565
00:28:31,359 --> 00:28:33,639
Speaker 7: still got the YouTube. So being on rented land that

566
00:28:34,359 --> 00:28:35,560
Speaker 7: it works out perfectly for you.

567
00:28:36,600 --> 00:28:41,080
Speaker 2: Yeah, yeah, nah, that's a vibe And yeah, okay, that

568
00:28:41,120 --> 00:28:43,040
Speaker 2: makes sense. So yeah, I mean that's that's kind of like,

569
00:28:43,160 --> 00:28:44,880
Speaker 2: you know, similar to what we see in America. A

570
00:28:44,880 --> 00:28:47,320
Speaker 2: lot of different people do affiliate programs. I was going

571
00:28:47,400 --> 00:28:49,600
Speaker 2: to ask you if you paid the speakers, but I

572
00:28:49,600 --> 00:28:51,280
Speaker 2: guess for the most of them, you didn't really have

573
00:28:51,360 --> 00:28:52,800
Speaker 2: to pay because they was going to be able to

574
00:28:52,800 --> 00:28:54,640
Speaker 2: make money on their courses that they sold on the.

575
00:28:54,560 --> 00:28:57,240
Speaker 4: Back end, right, Yeah, yeah, yeah.

576
00:28:56,960 --> 00:28:59,160
Speaker 2: No matter where you are in the world, the same language.

577
00:28:59,880 --> 00:29:02,400
Speaker 2: The same language, man, we always speak the same language.

578
00:29:02,840 --> 00:29:03,440
Speaker 4: That's a fact.

579
00:29:03,560 --> 00:29:05,120
Speaker 7: I want to go back for just a second, because

580
00:29:05,120 --> 00:29:08,320
Speaker 7: before you could even have the email list and have

581
00:29:08,360 --> 00:29:10,760
Speaker 7: an event, you had to build your own brand, right

582
00:29:10,760 --> 00:29:12,800
Speaker 7: and that that took. That took some time. Man, Can

583
00:29:12,840 --> 00:29:15,160
Speaker 7: you talk about that how you built your brand? Being

584
00:29:15,240 --> 00:29:17,720
Speaker 7: from Nigeria and I mean, you found, we found you

585
00:29:17,800 --> 00:29:19,920
Speaker 7: and we and we're connected now, you know what I'm saying.

586
00:29:19,960 --> 00:29:21,320
Speaker 5: So like, how did this happen?

587
00:29:23,000 --> 00:29:28,840
Speaker 3: So I'd been doing a lot of workshops and seminars

588
00:29:28,960 --> 00:29:34,200
Speaker 3: in Nigeria, but in twenty sixteen, I decided to create

589
00:29:34,240 --> 00:29:38,160
Speaker 3: a Facebook group. And Facebook groups were not really big

590
00:29:38,400 --> 00:29:40,480
Speaker 3: back then. As a matter of fact, we didn't have

591
00:29:40,520 --> 00:29:43,440
Speaker 3: Instagram Live, we didn't have Facebook Live at the time.

592
00:29:43,480 --> 00:29:45,000
Speaker 6: It was just you know, just Facebook groups.

593
00:29:45,040 --> 00:29:47,280
Speaker 3: So I started building my Facebook community then and that

594
00:29:47,440 --> 00:29:52,040
Speaker 3: was Headstart Africa at the time. So the first month

595
00:29:52,120 --> 00:29:54,360
Speaker 3: or so, I think we had about seven hundred members.

596
00:29:54,920 --> 00:29:55,880
Speaker 6: Now it was grown to about.

597
00:29:55,680 --> 00:30:00,840
Speaker 3: One hundred and forty thousand members. That was January twenty sixteen,

598
00:30:01,840 --> 00:30:05,479
Speaker 3: twenty sixteen, and we grew it. I grew it mostly

599
00:30:05,600 --> 00:30:08,160
Speaker 3: using a lot of free training. So I used to

600
00:30:08,160 --> 00:30:11,200
Speaker 3: show up every Thursday back then for something called the

601
00:30:11,280 --> 00:30:13,560
Speaker 3: Smart Business Webinars, and I would just show up every

602
00:30:13,560 --> 00:30:16,560
Speaker 3: week putting out content for free. I didn't have a

603
00:30:16,560 --> 00:30:19,200
Speaker 3: business model. I just wanted to give a lot of value.

604
00:30:19,480 --> 00:30:20,840
Speaker 3: I think I eventually.

605
00:30:20,520 --> 00:30:22,520
Speaker 6: Started monetizing six months later.

606
00:30:23,120 --> 00:30:25,160
Speaker 3: But the fact that I was giving a lot of value,

607
00:30:25,280 --> 00:30:28,160
Speaker 3: giving a lot of game upfront, not charging anything, and

608
00:30:28,200 --> 00:30:30,760
Speaker 3: it was real, it was working. People would join the

609
00:30:30,760 --> 00:30:33,200
Speaker 3: group that would invite their brothers and sisters and their

610
00:30:33,200 --> 00:30:36,000
Speaker 3: mothers and fathers and children, and everyone began to join

611
00:30:36,040 --> 00:30:38,000
Speaker 3: the group and take a lot of notes every Thursday.

612
00:30:38,040 --> 00:30:41,200
Speaker 3: Every Thursday, the internet in Nigeria would just take a

613
00:30:41,240 --> 00:30:43,840
Speaker 3: pause and come and attend the webinars and take notes

614
00:30:43,840 --> 00:30:46,840
Speaker 3: because it was all free and it still is free.

615
00:30:46,840 --> 00:30:47,640
Speaker 6: But I was able to.

616
00:30:47,600 --> 00:30:52,120
Speaker 3: Start monetizing about six months down the line. Later that year,

617
00:30:52,240 --> 00:30:55,840
Speaker 3: we started to sell online courses and bring people to

618
00:30:55,880 --> 00:30:56,800
Speaker 3: our physical.

619
00:30:56,440 --> 00:30:57,160
Speaker 6: Events and all that.

620
00:30:57,240 --> 00:31:01,720
Speaker 3: But it's just been growing with consists value and giving

621
00:31:01,720 --> 00:31:03,040
Speaker 3: a lot of value to the community.

622
00:31:03,160 --> 00:31:05,240
Speaker 6: But one of the things that helped me really grow.

623
00:31:05,520 --> 00:31:09,240
Speaker 3: Was in learning to leverage what I call OPK and

624
00:31:09,360 --> 00:31:14,640
Speaker 3: that's what you're doing right now. Opking means other people's knowledge, right,

625
00:31:15,560 --> 00:31:18,440
Speaker 3: other people's knowledge. And that's when my brand really took off.

626
00:31:18,480 --> 00:31:21,800
Speaker 3: Because when when when it was just me teaching and

627
00:31:21,840 --> 00:31:23,959
Speaker 3: giving all that value, it was okay. But when I

628
00:31:24,000 --> 00:31:26,440
Speaker 3: was able to leverage other people's experience and expertise and

629
00:31:26,520 --> 00:31:29,560
Speaker 3: invite them onto the webinars to teach, it really took

630
00:31:29,560 --> 00:31:31,920
Speaker 3: off because I was able to leverage on the knowledge

631
00:31:31,960 --> 00:31:34,120
Speaker 3: of other people who knew a lot more than me

632
00:31:34,240 --> 00:31:37,880
Speaker 3: in other areas and real estate, Nigerian real estate, oil

633
00:31:37,920 --> 00:31:43,920
Speaker 3: and gas, uh, the digital landscape, tech, even fashion, health

634
00:31:43,960 --> 00:31:45,720
Speaker 3: and fitness and so on. So I brought all these

635
00:31:45,760 --> 00:31:48,680
Speaker 3: people and we had we had about one hundred episodes

636
00:31:48,720 --> 00:31:50,480
Speaker 3: of the webinars because I was able to leverage on

637
00:31:50,560 --> 00:31:52,840
Speaker 3: other people's knowledge, and that's how we grew and we

638
00:31:52,960 --> 00:31:56,320
Speaker 3: keep on growing by giving a ton of value upfront.

639
00:31:56,320 --> 00:31:59,760
Speaker 3: It's really easy to build a brand when you can

640
00:31:59,800 --> 00:32:03,720
Speaker 3: be of that consistency, scheduled consistency of giving a lot

641
00:32:03,760 --> 00:32:06,280
Speaker 3: of free value, kind of like how earn your leisure

642
00:32:06,320 --> 00:32:09,240
Speaker 3: it is currently doing giving a lot of game. I mean,

643
00:32:09,440 --> 00:32:13,360
Speaker 3: when I saw that episode with ash Cash, it was like, oh.

644
00:32:13,080 --> 00:32:15,160
Speaker 6: My goodness, wrested.

645
00:32:15,280 --> 00:32:21,840
Speaker 4: So I was like what, yeah, so good.

646
00:32:22,960 --> 00:32:25,000
Speaker 3: Yeah, I shot it out to a lot of people like, look,

647
00:32:25,240 --> 00:32:28,200
Speaker 3: this is possible, you know, so it's so cool. And

648
00:32:28,280 --> 00:32:30,640
Speaker 3: so when you have a lot of people from all

649
00:32:30,680 --> 00:32:32,960
Speaker 3: these countries, because you know, you're giving a lot of

650
00:32:34,000 --> 00:32:36,560
Speaker 3: great content, a lot of people just they give a

651
00:32:36,600 --> 00:32:40,240
Speaker 3: lot of content, but it's fluffed mostly to sell their course.

652
00:32:40,280 --> 00:32:42,680
Speaker 3: So they kind of keep, you know, most of the

653
00:32:42,720 --> 00:32:44,760
Speaker 3: game away. But you guys, just put it out there.

654
00:32:44,960 --> 00:32:46,320
Speaker 3: You just put it out there and give a lot

655
00:32:46,360 --> 00:32:49,520
Speaker 3: of value upfront. And so that value is really attractive.

656
00:32:49,800 --> 00:32:51,880
Speaker 3: And it's the similar model that I used to build

657
00:32:51,880 --> 00:32:53,800
Speaker 3: my brand, and we keep on doing that.

658
00:32:54,360 --> 00:32:54,560
Speaker 4: Yeah.

659
00:32:54,600 --> 00:32:56,760
Speaker 2: I tell people talk even before they come on the podcast,

660
00:32:56,760 --> 00:32:58,120
Speaker 2: like if they have a course to sell some time,

661
00:32:58,120 --> 00:32:59,880
Speaker 2: I'm just honest with them, like, look, I think that

662
00:33:00,000 --> 00:33:02,080
Speaker 2: the best way to sell anything today is to give

663
00:33:02,120 --> 00:33:05,960
Speaker 2: away free information. Because it's like now, no matter how

664
00:33:06,000 --> 00:33:10,000
Speaker 2: much you give like in an hour podcast, people most

665
00:33:10,040 --> 00:33:12,240
Speaker 2: of the time they're still not really prepared to just

666
00:33:13,000 --> 00:33:14,920
Speaker 2: open up a trucking company, like you know what I mean,

667
00:33:14,960 --> 00:33:16,640
Speaker 2: Like they still kind of have to have a little

668
00:33:16,640 --> 00:33:18,880
Speaker 2: bit more guidance so they can either seek more guidance

669
00:33:18,920 --> 00:33:21,960
Speaker 2: on their own or you've already established so much credibility

670
00:33:22,040 --> 00:33:24,440
Speaker 2: by giving away so much free information. They know that

671
00:33:24,440 --> 00:33:26,760
Speaker 2: you're serious, and they know that you actually are knowledgeable.

672
00:33:27,000 --> 00:33:29,000
Speaker 2: Now they have no problem paying. I always say people

673
00:33:29,000 --> 00:33:31,560
Speaker 2: don't mind paying for information. They just don't want to

674
00:33:31,600 --> 00:33:33,640
Speaker 2: be scammed. And it's like, you know what I mean,

675
00:33:33,680 --> 00:33:37,440
Speaker 2: Like I always feel like investments and yourself is the

676
00:33:37,480 --> 00:33:39,959
Speaker 2: best investment. Like I pay for courses and books all

677
00:33:39,960 --> 00:33:42,480
Speaker 2: the time. Yeah, I have no problem, and I paid

678
00:33:42,480 --> 00:33:44,080
Speaker 2: full price. I could have got in on discount. I

679
00:33:44,160 --> 00:33:46,240
Speaker 2: just paid full price for the course cause I wanted

680
00:33:46,240 --> 00:33:49,200
Speaker 2: to learn about like option trading in stocks. So I'm like,

681
00:33:49,480 --> 00:33:52,400
Speaker 2: why would I not pay? I'm not gonna if somebody

682
00:33:52,440 --> 00:33:55,000
Speaker 2: already put it together and it's bundled nicely. I don't

683
00:33:55,040 --> 00:33:58,800
Speaker 2: want to just searching through ten thousand different YouTube videos

684
00:33:58,840 --> 00:34:01,800
Speaker 2: and find one that's good, ten that's terrible. Herodicus, Buy

685
00:34:01,800 --> 00:34:04,120
Speaker 2: a course, look at it for a week, get it

686
00:34:04,120 --> 00:34:06,200
Speaker 2: out the way, then I'm up and running.

687
00:34:06,240 --> 00:34:06,719
Speaker 4: That's my thing.

688
00:34:07,680 --> 00:34:09,640
Speaker 2: Yeah, So let me ask you this as far as

689
00:34:09,640 --> 00:34:13,680
Speaker 2: social media, because you're a social media consultant, YEA, what

690
00:34:13,800 --> 00:34:17,440
Speaker 2: is some some tips as far as strategies for entrepreneurs

691
00:34:18,280 --> 00:34:20,120
Speaker 2: that you coach people on.

692
00:34:21,800 --> 00:34:24,040
Speaker 7: This episode is brought to you by P and C Bank.

693
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707
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719
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720
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721
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722
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723
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724
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725
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Speaker 7: can keep pushing your vision forward.

726
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739
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742
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Speaker 2: Because I know you said you had an interesting thing

743
00:37:12,200 --> 00:37:13,720
Speaker 2: I want to talk about as far as like cleaning

744
00:37:13,760 --> 00:37:14,400
Speaker 2: up your Twitter.

745
00:37:14,680 --> 00:37:16,080
Speaker 4: That was I never heard of that.

746
00:37:16,160 --> 00:37:19,040
Speaker 6: But oh, for goodness, you all really dug deep.

747
00:37:19,280 --> 00:37:21,680
Speaker 5: Yeah, yeah, gota, we got to talk about that.

748
00:37:21,840 --> 00:37:22,839
Speaker 4: We got to we got to.

749
00:37:22,960 --> 00:37:24,920
Speaker 2: So yeah, before we talk about that, what are some

750
00:37:24,960 --> 00:37:27,040
Speaker 2: strategy for people that's looking to build their brand on

751
00:37:27,080 --> 00:37:28,800
Speaker 2: social media?

752
00:37:29,160 --> 00:37:32,080
Speaker 3: Okay, So, so first of all, there's a I like

753
00:37:32,160 --> 00:37:35,719
Speaker 3: to teach that there there's defense and then there's offense. Right,

754
00:37:35,840 --> 00:37:41,080
Speaker 3: So defense is you know, you know, we've all been kids, right,

755
00:37:41,400 --> 00:37:44,800
Speaker 3: and and we've all used the internet.

756
00:37:44,400 --> 00:37:48,120
Speaker 6: At some point for less serious concerns, you know. So

757
00:37:48,440 --> 00:37:51,960
Speaker 6: there's a lot of things that have happened in recently.

758
00:37:52,040 --> 00:37:54,440
Speaker 3: There's this there's this guy I think in the US

759
00:37:55,000 --> 00:37:58,120
Speaker 3: who's I think it was. I'm not sure I was Harvard,

760
00:37:58,120 --> 00:38:03,960
Speaker 3: but one of these universities rescinded his his admission because

761
00:38:04,000 --> 00:38:07,879
Speaker 3: of something racist he tweeted when he was really young.

762
00:38:08,719 --> 00:38:11,759
Speaker 3: A right, And so I like to tell a lot

763
00:38:11,760 --> 00:38:14,520
Speaker 3: of Nigerians that you know a lot of things that

764
00:38:14,640 --> 00:38:18,480
Speaker 3: you know you're doing in your youthful cluelessness will not

765
00:38:18,640 --> 00:38:20,200
Speaker 3: be forgiven when you get older.

766
00:38:20,400 --> 00:38:22,880
Speaker 4: You'll be judged retro retro actively for your neighbors.

767
00:38:22,920 --> 00:38:24,439
Speaker 2: We've seen it plenty of time. That's what you said.

768
00:38:24,440 --> 00:38:26,560
Speaker 2: That that was very poppak about the retro actor. You

769
00:38:26,560 --> 00:38:29,160
Speaker 2: will be judged retro actively for your days of ignorance.

770
00:38:29,880 --> 00:38:30,719
Speaker 6: Yes, you will be.

771
00:38:31,200 --> 00:38:33,000
Speaker 3: So I like to say, you know what, as soon

772
00:38:33,040 --> 00:38:37,440
Speaker 3: as you decide that you're going to be somebody, the

773
00:38:37,480 --> 00:38:39,400
Speaker 3: first thing you've got to do is go do a cleanup.

774
00:38:39,520 --> 00:38:41,719
Speaker 3: Like spend a week, spend a month, however long it's

775
00:38:41,719 --> 00:38:45,080
Speaker 3: going to take. Just spend every single day for a month.

776
00:38:45,640 --> 00:38:47,640
Speaker 3: It depends on how much of a rascal you've been.

777
00:38:48,000 --> 00:38:50,080
Speaker 3: You might take a maybe three months.

778
00:38:50,760 --> 00:38:54,319
Speaker 6: But spend every single day, hours a day, just cleaning up,

779
00:38:54,400 --> 00:38:55,719
Speaker 6: cleaning up, cleaning.

780
00:38:55,480 --> 00:38:58,640
Speaker 3: Up the photos you put you you put on Facebook,

781
00:38:58,640 --> 00:39:01,200
Speaker 3: when you were in high school or in the university.

782
00:39:01,600 --> 00:39:03,279
Speaker 3: You don't have to delete them. You could just set

783
00:39:03,320 --> 00:39:07,320
Speaker 3: the privacy options to only me. Facebook hasns that feature,

784
00:39:07,520 --> 00:39:10,839
Speaker 3: and recently Instagram just unveiled that feature where you could

785
00:39:10,920 --> 00:39:12,600
Speaker 3: just archive old photos. You don't have to delete them

786
00:39:12,600 --> 00:39:14,120
Speaker 3: in case you want to have them for your memories.

787
00:39:14,360 --> 00:39:16,920
Speaker 3: Just archive them if they're no longer in sync with

788
00:39:17,000 --> 00:39:19,360
Speaker 3: the brand you're trying to promote, right, And so we

789
00:39:19,440 --> 00:39:19,879
Speaker 3: also have.

790
00:39:20,120 --> 00:39:23,200
Speaker 6: With Twitter now with the interview that you saw.

791
00:39:23,320 --> 00:39:26,120
Speaker 3: At the time, I was promoting a free program that

792
00:39:26,239 --> 00:39:28,520
Speaker 3: was called Go Cardigan. But it seems like Go Cardigan

793
00:39:28,600 --> 00:39:31,200
Speaker 3: is out of business, so we might have to find

794
00:39:31,800 --> 00:39:34,759
Speaker 3: a substitute. But when go Cardigan was working, you could

795
00:39:34,840 --> 00:39:37,400
Speaker 3: just use it for free. Put in your Let's assume

796
00:39:37,400 --> 00:39:41,560
Speaker 3: you started building your brand in twenty and eighteen, you

797
00:39:41,560 --> 00:39:44,879
Speaker 3: could instruct go card again to delete all tweets from

798
00:39:45,080 --> 00:39:49,359
Speaker 3: twenty eighteen and earlier, just at once, and it will

799
00:39:49,400 --> 00:39:51,160
Speaker 3: take them all out and you could start it fresh.

800
00:39:51,680 --> 00:39:51,799
Speaker 6: Right.

801
00:39:51,920 --> 00:39:54,120
Speaker 3: So, I think there might be all that products out there.

802
00:39:54,160 --> 00:39:55,840
Speaker 3: I don't know, but you know, you can just go

803
00:39:55,880 --> 00:39:59,479
Speaker 3: search for tools that can help you delete tweets in bulk.

804
00:40:00,000 --> 00:40:02,440
Speaker 3: There are the ones too for Facebook, you might have

805
00:40:02,480 --> 00:40:04,080
Speaker 3: to google that. It's been a while I talked about it.

806
00:40:04,120 --> 00:40:05,759
Speaker 3: I'm muchu if they're still in business where there are

807
00:40:05,760 --> 00:40:09,080
Speaker 3: tools that can help it delete old posts from Facebook

808
00:40:09,160 --> 00:40:11,640
Speaker 3: or at least they help you make the audit easier.

809
00:40:11,760 --> 00:40:14,160
Speaker 3: But you've got to play that defensive strategy and take out,

810
00:40:14,640 --> 00:40:16,799
Speaker 3: you know, a lot of things that don't fit with

811
00:40:16,880 --> 00:40:19,759
Speaker 3: the direction that you're now trying to go in. So

812
00:40:19,800 --> 00:40:22,680
Speaker 3: when that's done, you need to now go on offense

813
00:40:22,760 --> 00:40:26,319
Speaker 3: and start building your audience. What most people need when

814
00:40:26,320 --> 00:40:30,279
Speaker 3: they're starting out is attention. And so that's why I'm

815
00:40:30,280 --> 00:40:33,800
Speaker 3: really passionate about virtual summits, because if anyone is coolest

816
00:40:33,840 --> 00:40:37,640
Speaker 3: about getting all that attention virtual summits, it's like it's

817
00:40:37,719 --> 00:40:41,239
Speaker 3: almost instant. You're able to leverage on the audiences of

818
00:40:41,360 --> 00:40:45,799
Speaker 3: other people who are probably already established and build your

819
00:40:45,880 --> 00:40:49,120
Speaker 3: list with that organize the virtual summit, give a lot

820
00:40:49,160 --> 00:40:51,600
Speaker 3: of value, and when the virtual summit, when the virtual

821
00:40:51,640 --> 00:40:55,759
Speaker 3: event is over, you retain that list, and because you're

822
00:40:55,760 --> 00:40:56,960
Speaker 3: the organizer, they've.

823
00:40:56,760 --> 00:40:57,960
Speaker 6: Come to trust you.

824
00:40:57,960 --> 00:41:01,239
Speaker 3: You can either choose to create more virtual events, or

825
00:41:01,280 --> 00:41:04,320
Speaker 3: you can start selling your own courses, your own training

826
00:41:04,400 --> 00:41:06,640
Speaker 3: and so on. So when you're starting out, what you

827
00:41:06,680 --> 00:41:09,120
Speaker 3: need is attention, and so you also need to build

828
00:41:09,160 --> 00:41:11,719
Speaker 3: that attention on the right platform. Like I said earlier on,

829
00:41:11,800 --> 00:41:13,759
Speaker 3: do not build your house on rented land. You can

830
00:41:13,920 --> 00:41:17,400
Speaker 3: use rented land to attract the attention, but build it

831
00:41:17,760 --> 00:41:19,960
Speaker 3: off the rented land, off social media, like on your

832
00:41:20,000 --> 00:41:23,480
Speaker 3: email list, on telegram. Some people do it on WhatsApp,

833
00:41:23,480 --> 00:41:26,880
Speaker 3: but I always recommend Telegram and if you can, on

834
00:41:26,920 --> 00:41:31,840
Speaker 3: a mobile app and so on. So that's the offensive strategy. Also,

835
00:41:32,080 --> 00:41:35,040
Speaker 3: I like to say it costs money to fund a war,

836
00:41:35,719 --> 00:41:37,600
Speaker 3: right it costs money to fund the war. And that

837
00:41:37,880 --> 00:41:40,839
Speaker 3: might sound a bit adversarial, but we are in a

838
00:41:40,920 --> 00:41:44,239
Speaker 3: battle for attention. There's an attention war going on, right

839
00:41:44,280 --> 00:41:47,120
Speaker 3: and so you know, there's the entertainers on one hand,

840
00:41:47,400 --> 00:41:51,000
Speaker 3: there's the traditional media on one hand, and so people's

841
00:41:51,280 --> 00:41:53,560
Speaker 3: attention right now, we're all over the place, and so

842
00:41:53,680 --> 00:41:55,680
Speaker 3: you have to figure out how to pull some of

843
00:41:55,719 --> 00:41:58,320
Speaker 3: that attention to the work that you're building.

844
00:41:58,400 --> 00:42:01,080
Speaker 6: And when you do it or get it's going to

845
00:42:01,120 --> 00:42:01,960
Speaker 6: take quite a while.

846
00:42:02,080 --> 00:42:04,560
Speaker 3: And so I like to tell people to have what

847
00:42:04,600 --> 00:42:07,960
Speaker 3: I call a not on it budget. A notoriety budget

848
00:42:08,120 --> 00:42:12,000
Speaker 3: is a percentage of whatever you're making every month that

849
00:42:12,040 --> 00:42:16,080
Speaker 3: should go into building your notoriety online, building your followers.

850
00:42:16,120 --> 00:42:19,359
Speaker 3: So you've got to spend on ads, paid advertising, right,

851
00:42:19,680 --> 00:42:22,279
Speaker 3: So spend on Facebook ads, And of course Facebook now

852
00:42:22,280 --> 00:42:25,360
Speaker 3: owns Instagram. So if you can learn how to run

853
00:42:25,520 --> 00:42:28,399
Speaker 3: Facebook ads through the Facebook Ad Manager, you can also

854
00:42:28,480 --> 00:42:31,719
Speaker 3: target people on Instagram. And there's this fantastic thing on

855
00:42:31,760 --> 00:42:34,520
Speaker 3: Facebook Ads now where you can target the people who

856
00:42:34,560 --> 00:42:37,920
Speaker 3: are most recently engaged with your Instagram profile.

857
00:42:38,320 --> 00:42:39,920
Speaker 6: It's crazy.

858
00:42:40,000 --> 00:42:43,799
Speaker 3: It creates this thing called the recency effect, and it

859
00:42:43,840 --> 00:42:47,480
Speaker 3: gives you an illusion of omnipresence. So it's like someone

860
00:42:47,520 --> 00:42:50,120
Speaker 3: comes over to earn your leisure and they see a

861
00:42:50,160 --> 00:42:52,920
Speaker 3: fantastic post and they double tap. They leave Instagram and

862
00:42:52,960 --> 00:42:54,480
Speaker 3: go over to Facebook and they see your ads are like,

863
00:42:54,520 --> 00:42:56,320
Speaker 3: oh my goodness, I just saw this guy's on Instagram.

864
00:42:56,480 --> 00:42:59,440
Speaker 3: Now they're on Facebook, right. So it's called retargeting, and

865
00:42:59,440 --> 00:43:01,840
Speaker 3: Facebook you to do that. It allows you to connect

866
00:43:01,840 --> 00:43:04,000
Speaker 3: your Facebook to your Instagram and so people who just

867
00:43:04,040 --> 00:43:07,600
Speaker 3: recently either commented on your post or followed you or

868
00:43:07,640 --> 00:43:10,080
Speaker 3: even double tap, they start seeing your ads all over

869
00:43:10,120 --> 00:43:13,320
Speaker 3: the place and you can use that attention to sell

870
00:43:13,440 --> 00:43:16,600
Speaker 3: or at least build your audience. So that's what you've

871
00:43:16,600 --> 00:43:18,080
Speaker 3: got to do. You've got to have that budget to

872
00:43:18,120 --> 00:43:20,360
Speaker 3: help me keep on building. So you can use the

873
00:43:20,480 --> 00:43:24,280
Speaker 3: organic approach to build, add that to the paid approach

874
00:43:24,360 --> 00:43:28,000
Speaker 3: and ensure that you're always having an evergreen ad running

875
00:43:28,080 --> 00:43:30,560
Speaker 3: to keep on getting that attention and building your tribe.

876
00:43:30,600 --> 00:43:32,680
Speaker 3: So if you have a thousand people in your email

877
00:43:32,680 --> 00:43:34,920
Speaker 3: list today, is going to keep on growing. Maybe by

878
00:43:34,960 --> 00:43:37,200
Speaker 3: next week or next month it should be a two thousand,

879
00:43:37,239 --> 00:43:37,840
Speaker 3: five thousand.

880
00:43:38,120 --> 00:43:40,160
Speaker 6: It's just going to keep on growing, all right.

881
00:43:40,239 --> 00:43:44,200
Speaker 3: And then, of course, you know, unless you're a charity,

882
00:43:44,239 --> 00:43:46,800
Speaker 3: you've got to find a way to monetize that attention.

883
00:43:47,160 --> 00:43:49,960
Speaker 6: But before monetizing, you've got to give great content. So

884
00:43:50,080 --> 00:43:50,959
Speaker 6: content is.

885
00:43:51,560 --> 00:43:54,319
Speaker 3: Another aspect that people have to really focus on. One

886
00:43:54,320 --> 00:43:57,440
Speaker 3: of the easiest way to put out content these days

887
00:43:57,520 --> 00:44:00,440
Speaker 3: is through podcasts because a lot of people are not

888
00:44:00,560 --> 00:44:03,480
Speaker 3: yet comfortable with putting their face on camera, right, So

889
00:44:04,440 --> 00:44:06,239
Speaker 3: I might say YouTube and all, but a lot of

890
00:44:06,239 --> 00:44:08,120
Speaker 3: people are not comfortable with doing that yet. So asker,

891
00:44:08,160 --> 00:44:09,839
Speaker 3: you know what, if you're just starting on all right, cool,

892
00:44:10,080 --> 00:44:12,520
Speaker 3: start out with a podcast because there's a way that

893
00:44:12,560 --> 00:44:15,960
Speaker 3: you can influence people with your voice that you will

894
00:44:15,960 --> 00:44:18,360
Speaker 3: be unable to do in just writing. So podcasting is

895
00:44:18,400 --> 00:44:21,400
Speaker 3: a fantastic way, and of course the fact that podcasts

896
00:44:21,440 --> 00:44:24,399
Speaker 3: can be syndicated on a great number of platforms. So

897
00:44:24,680 --> 00:44:27,480
Speaker 3: we have the Earn Your Leisure podcast. It's on YouTube,

898
00:44:27,920 --> 00:44:33,040
Speaker 3: it's also on Spotify's on Apple Podcasts and all the

899
00:44:33,120 --> 00:44:35,719
Speaker 3: other so people can find it on all these other places.

900
00:44:35,800 --> 00:44:37,520
Speaker 3: So a lot of the traffic you'll be getting from

901
00:44:37,560 --> 00:44:40,760
Speaker 3: the natives of all these other platforms, those who like YouTube,

902
00:44:41,040 --> 00:44:43,360
Speaker 3: if you tag the videos correctly, they find you on YouTube,

903
00:44:43,480 --> 00:44:46,520
Speaker 3: they find you on Spotify, they find you as a

904
00:44:46,560 --> 00:44:48,719
Speaker 3: recommended podcast on iTunes and so on.

905
00:44:48,800 --> 00:44:51,640
Speaker 6: It just keeps on growing. So that's a great way to.

906
00:44:52,000 --> 00:44:54,680
Speaker 3: Get people engaged, know who you are, and also help

907
00:44:54,760 --> 00:44:57,160
Speaker 3: to build the no Liken trust factor. You're putting all

908
00:44:57,239 --> 00:45:00,719
Speaker 3: that great value on your podcast and then you keep

909
00:45:00,719 --> 00:45:03,600
Speaker 3: on giving out that content to your tribe. Selling becomes

910
00:45:03,840 --> 00:45:06,080
Speaker 3: really easy. You can sell in a good number of ways.

911
00:45:06,120 --> 00:45:08,640
Speaker 3: You can do coaching, you can do consulting, you can

912
00:45:08,680 --> 00:45:12,960
Speaker 3: do online courses, can sell ebooks, you can sell audio programs.

913
00:45:13,440 --> 00:45:16,760
Speaker 3: There's no limit. It's just like printing money on demand.

914
00:45:16,880 --> 00:45:19,240
Speaker 3: But you have to be able to give that value

915
00:45:19,320 --> 00:45:22,720
Speaker 3: upfront to ensure that people know that you have something

916
00:45:22,760 --> 00:45:25,600
Speaker 3: of value and like you said, that you're not a scam,

917
00:45:26,160 --> 00:45:29,680
Speaker 3: and that especially you're going to be there for the

918
00:45:29,719 --> 00:45:33,160
Speaker 3: long term, because that's what concerned people have, like, all right,

919
00:45:33,200 --> 00:45:34,960
Speaker 3: you have a course, you look okay, but are you

920
00:45:35,000 --> 00:45:36,719
Speaker 3: going to be here for the next five years or

921
00:45:37,280 --> 00:45:39,320
Speaker 3: will I come back here next week and your Instagram

922
00:45:39,360 --> 00:45:40,200
Speaker 3: profile is gone?

923
00:45:40,320 --> 00:45:40,640
Speaker 5: Yeah?

924
00:45:41,480 --> 00:45:43,200
Speaker 6: Right? Who want to be able?

925
00:45:43,520 --> 00:45:45,279
Speaker 3: Yeah, So people want to be able to know that

926
00:45:45,320 --> 00:45:48,160
Speaker 3: you'll be there for the long term. And that's why

927
00:45:48,200 --> 00:45:51,360
Speaker 3: if you look really closely, those who make the most

928
00:45:51,400 --> 00:45:54,719
Speaker 3: money selling courses and books there are those who have

929
00:45:54,800 --> 00:45:57,400
Speaker 3: been in the game for about three.

930
00:45:57,200 --> 00:45:59,359
Speaker 6: To five years. That plays a huge role.

931
00:46:00,120 --> 00:46:02,839
Speaker 3: The longer people have been in the game, the more

932
00:46:02,920 --> 00:46:05,080
Speaker 3: people just trust what they have. Oh, this guy has

933
00:46:05,120 --> 00:46:06,480
Speaker 3: been round for about three to five years, has been

934
00:46:06,520 --> 00:46:08,759
Speaker 3: round for about ten years, right, so they just have

935
00:46:08,880 --> 00:46:11,200
Speaker 3: that the more you the longer you've been in the game,

936
00:46:11,239 --> 00:46:13,680
Speaker 3: the more people just trust you. And so when you're

937
00:46:13,719 --> 00:46:18,000
Speaker 3: communicating your your your content or your courses or however

938
00:46:18,040 --> 00:46:21,520
Speaker 3: you're communicating your brand online, you've got to exude this

939
00:46:21,760 --> 00:46:25,040
Speaker 3: aura of trust and long term availability that you're going

940
00:46:25,120 --> 00:46:26,759
Speaker 3: to be here for a long time, right, and so

941
00:46:26,800 --> 00:46:28,720
Speaker 3: when they see all that, selling is really easy.

942
00:46:28,960 --> 00:46:30,480
Speaker 6: But a lot of people like to do it backwards.

943
00:46:30,520 --> 00:46:32,000
Speaker 3: A lot of people who just did They text me

944
00:46:32,040 --> 00:46:33,840
Speaker 3: like John, I just release the book, how do I

945
00:46:33,920 --> 00:46:34,239
Speaker 3: sell it?

946
00:46:37,160 --> 00:46:37,759
Speaker 5: Listen to as.

947
00:46:42,320 --> 00:46:45,719
Speaker 3: Go with the ash Gashes go lit to the ash Gash.

948
00:46:45,800 --> 00:46:47,600
Speaker 6: So, but that's the other way around. You've got to

949
00:46:47,680 --> 00:46:48,960
Speaker 6: start with building.

950
00:46:48,560 --> 00:46:52,040
Speaker 3: An audience, nurturing that audience with great content, and then

951
00:46:52,040 --> 00:46:52,919
Speaker 3: you can sell to them.

952
00:46:53,360 --> 00:46:55,279
Speaker 2: Now what you said is extremely important. We talk about

953
00:46:55,280 --> 00:46:56,839
Speaker 2: that on the podcast before. Whereas a lot of small

954
00:46:56,880 --> 00:46:59,520
Speaker 2: businesses get online and they create social media pages and

955
00:46:59,719 --> 00:47:01,600
Speaker 2: they have have like two followers, and then they like

956
00:47:01,680 --> 00:47:05,320
Speaker 2: running fifty percent off ads and commeriens like you haven't

957
00:47:05,320 --> 00:47:07,440
Speaker 2: even built the following yet, Like who's who are you

958
00:47:07,880 --> 00:47:10,200
Speaker 2: selling to? And it's like, yeah, you have to build

959
00:47:10,200 --> 00:47:13,279
Speaker 2: a community first, sell on the back end. That's that's

960
00:47:13,320 --> 00:47:13,920
Speaker 2: my theory.

961
00:47:14,880 --> 00:47:17,000
Speaker 6: Yeah, yeah, that works. It works.

962
00:47:17,400 --> 00:47:21,359
Speaker 7: Yeah from a technological standpoint, because I saw the word

963
00:47:21,640 --> 00:47:25,520
Speaker 7: the letters VPN and it brought back some old memories, Manu.

964
00:47:25,600 --> 00:47:29,719
Speaker 3: So those yeah when you said that when they talked

965
00:47:29,719 --> 00:47:31,680
Speaker 3: about the Third World friends, but you're bringing it up again.

966
00:47:31,840 --> 00:47:34,440
Speaker 7: Yeah, only because I need people to really understand your point. Someone,

967
00:47:34,480 --> 00:47:36,319
Speaker 7: So if you don't know what a VPN is, a

968
00:47:36,440 --> 00:47:40,560
Speaker 7: virtual private network in the wild cowboy days of downloading

969
00:47:40,600 --> 00:47:44,200
Speaker 7: content of hackers would use that to to make sure

970
00:47:44,200 --> 00:47:46,880
Speaker 7: that people couldn't tell where their address was, and it helped.

971
00:47:47,360 --> 00:47:48,400
Speaker 5: I didn't use it again too.

972
00:47:48,480 --> 00:47:51,440
Speaker 7: We started doing crypto and it was weird because a

973
00:47:51,440 --> 00:47:53,240
Speaker 7: lot of the exchanges wouldn't.

974
00:47:52,920 --> 00:47:55,520
Speaker 5: Let you buy if you were a United States citizen.

975
00:47:56,000 --> 00:47:57,799
Speaker 7: So I was like, all right, well I'm gonna get

976
00:47:57,840 --> 00:48:02,200
Speaker 7: a VPN and then you could have your VPN, have

977
00:48:02,440 --> 00:48:04,960
Speaker 7: it changes your IP address, And now Troy Millons lives

978
00:48:04,960 --> 00:48:07,480
Speaker 7: in Brazil and he can now trade on this platform.

979
00:48:07,719 --> 00:48:10,960
Speaker 7: How is it used in Nigeria to the benefit of

980
00:48:11,040 --> 00:48:12,719
Speaker 7: the people and how can you know? I mean, how

981
00:48:12,719 --> 00:48:14,440
Speaker 7: can they use it and why did they use it?

982
00:48:15,640 --> 00:48:16,680
Speaker 6: Yeah, same way.

983
00:48:16,800 --> 00:48:20,480
Speaker 3: Like sometimes if you're trying to visit a website from Nigeria,

984
00:48:20,560 --> 00:48:23,360
Speaker 3: it just says that this website is not available, and

985
00:48:23,360 --> 00:48:26,480
Speaker 3: I'm like, Okay, I use the VPN and now an

986
00:48:26,520 --> 00:48:31,799
Speaker 3: American and voila, it's available now. So so that's how

987
00:48:31,800 --> 00:48:35,759
Speaker 3: we use that to get around that. And also a

988
00:48:35,760 --> 00:48:40,160
Speaker 3: lot of services that are blocked to Nigerians. We use

989
00:48:40,440 --> 00:48:43,000
Speaker 3: VPNs to get around those those restrictions.

990
00:48:43,040 --> 00:48:44,000
Speaker 6: So I guess it works.

991
00:48:44,320 --> 00:48:49,239
Speaker 3: It works everywhere, so and yeah, mostly to also anonymize

992
00:48:49,320 --> 00:48:53,160
Speaker 3: your activity online, all right, but for the most part

993
00:48:53,280 --> 00:48:55,400
Speaker 3: is used to get access to a lot of services

994
00:48:55,400 --> 00:48:56,920
Speaker 3: that are geo blocked normally.

995
00:48:57,719 --> 00:48:58,680
Speaker 5: We'll find a way.

996
00:48:59,120 --> 00:48:59,759
Speaker 4: Let me ask you this.

997
00:48:59,800 --> 00:49:00,640
Speaker 6: You find a way.

998
00:49:00,640 --> 00:49:00,960
Speaker 4: I saw it.

999
00:49:01,000 --> 00:49:03,520
Speaker 2: I saw on your page or somewhere where you talk

1000
00:49:03,560 --> 00:49:06,479
Speaker 2: about like website and then like different ways to create

1001
00:49:06,520 --> 00:49:08,280
Speaker 2: a web like cash machine.

1002
00:49:08,280 --> 00:49:09,280
Speaker 4: That's what caught my attention.

1003
00:49:09,360 --> 00:49:11,520
Speaker 2: So it was like you had like six different things

1004
00:49:11,520 --> 00:49:14,520
Speaker 2: a by the website, like fundamentals of and then recommended

1005
00:49:14,520 --> 00:49:18,080
Speaker 2: platforms generate traffic, and then setting up your cash machine,

1006
00:49:18,120 --> 00:49:20,480
Speaker 2: Like how do you turn a website into a cash machine?

1007
00:49:20,480 --> 00:49:21,080
Speaker 4: What does that mean?

1008
00:49:23,120 --> 00:49:25,960
Speaker 3: Oh wow, that was a presentation that I did, I

1009
00:49:26,040 --> 00:49:31,120
Speaker 3: think in two thousand and fourteen. Okay, sorry sorry, but

1010
00:49:31,840 --> 00:49:34,000
Speaker 3: that really well website cash machines.

1011
00:49:34,360 --> 00:49:37,360
Speaker 6: So the so the website is the home. Your website

1012
00:49:37,400 --> 00:49:41,279
Speaker 6: is the home of your business. And so I there's

1013
00:49:41,280 --> 00:49:42,520
Speaker 6: an analogy that I like to give.

1014
00:49:42,560 --> 00:49:46,640
Speaker 3: Everyone lives in some kind of accommodation, whether it's a

1015
00:49:46,680 --> 00:49:49,120
Speaker 3: house or an apartment or a condo, but you have

1016
00:49:49,160 --> 00:49:52,320
Speaker 3: a roof over your head in real life, but online

1017
00:49:52,320 --> 00:49:53,680
Speaker 3: you don't have a roof over your head. And that

1018
00:49:53,719 --> 00:49:57,200
Speaker 3: doesn't make any sense. So you've got to have a

1019
00:49:57,239 --> 00:50:01,080
Speaker 3: place online that presents you to the world and everything

1020
00:50:01,080 --> 00:50:01,560
Speaker 3: that you do.

1021
00:50:01,760 --> 00:50:05,440
Speaker 6: So even if you're still figuring out.

1022
00:50:04,880 --> 00:50:07,439
Speaker 3: What you want to do, at least have your name,

1023
00:50:07,800 --> 00:50:10,080
Speaker 3: your surname dot com. At least just put it out,

1024
00:50:10,160 --> 00:50:12,960
Speaker 3: just register it while you're figuring it out. And then

1025
00:50:13,080 --> 00:50:16,560
Speaker 3: so another thing people start wondering is, alright, John, you

1026
00:50:16,600 --> 00:50:19,000
Speaker 3: know I'm not a techie like you. I'm not a

1027
00:50:19,040 --> 00:50:21,440
Speaker 3: programmer like you. I'm not a web designer like you.

1028
00:50:22,040 --> 00:50:23,640
Speaker 3: Is it gonna cost me a lot of money to

1029
00:50:23,680 --> 00:50:26,439
Speaker 3: create a website? Am I going to have to start

1030
00:50:26,520 --> 00:50:28,839
Speaker 3: learning to design a website? And if you would ask

1031
00:50:28,920 --> 00:50:32,120
Speaker 3: me this question and maybe two thousand and five out

1032
00:50:32,120 --> 00:50:33,480
Speaker 3: have set you know what you need to get a

1033
00:50:33,520 --> 00:50:37,160
Speaker 3: programmer or a web designer. But in twenty twenty, twenty twenty,

1034
00:50:37,440 --> 00:50:39,200
Speaker 3: you don't need to be a web designer to have

1035
00:50:39,239 --> 00:50:39,760
Speaker 3: a website.

1036
00:50:40,280 --> 00:50:41,239
Speaker 6: There's a lot of.

1037
00:50:41,440 --> 00:50:45,360
Speaker 3: Platforms that make this really easy for anyone to design

1038
00:50:45,360 --> 00:50:48,839
Speaker 3: their own websites really quickly, right so one of them

1039
00:50:48,880 --> 00:50:51,520
Speaker 3: is WIS. I think that's the one that most newbies use,

1040
00:50:52,040 --> 00:50:54,520
Speaker 3: wix dot Com, So anyone can just get on and

1041
00:50:54,719 --> 00:50:56,880
Speaker 3: wis has a free plan, so if if you're watching this,

1042
00:50:57,120 --> 00:50:58,839
Speaker 3: you can just go there, test out the free plan

1043
00:50:58,880 --> 00:51:00,719
Speaker 3: and if you like it, maybe some right, but with

1044
00:51:00,760 --> 00:51:03,240
Speaker 3: the free pline you get to use all the web builder.

1045
00:51:03,680 --> 00:51:05,920
Speaker 3: And the beautiful thing about wigs is that they use

1046
00:51:06,040 --> 00:51:08,400
Speaker 3: they have templates, a lot of templates, so there are

1047
00:51:08,400 --> 00:51:14,200
Speaker 3: templates of predesigned websites, fantastic, world class designs. They can

1048
00:51:14,360 --> 00:51:17,480
Speaker 3: just click and make any of their templates yours. Change

1049
00:51:17,480 --> 00:51:21,439
Speaker 3: the logo, change the graphics, change the text, and it's

1050
00:51:21,440 --> 00:51:24,880
Speaker 3: all yours. So you don't have to be very creative,

1051
00:51:24,920 --> 00:51:27,719
Speaker 3: you don't have to know the concepts of design and

1052
00:51:27,760 --> 00:51:29,799
Speaker 3: all that. They just make things really easy for you.

1053
00:51:30,040 --> 00:51:31,960
Speaker 3: So everyone should be able to create a website. And

1054
00:51:32,000 --> 00:51:35,279
Speaker 3: so what if you're doing e commerce? People will be

1055
00:51:35,320 --> 00:51:38,200
Speaker 3: asking like, okay, do I need to create an online store? Well,

1056
00:51:38,280 --> 00:51:39,839
Speaker 3: these days there are platforms for.

1057
00:51:39,920 --> 00:51:41,040
Speaker 6: Just about anything.

1058
00:51:41,200 --> 00:51:44,000
Speaker 3: Right, So we've got Shopify, which is really big in

1059
00:51:44,040 --> 00:51:46,920
Speaker 3: America and also in Nigeria now, so anyone can just

1060
00:51:46,960 --> 00:51:52,440
Speaker 3: get on Shopify and create and accounts and have an

1061
00:51:52,480 --> 00:51:56,399
Speaker 3: online store. And I think because of the COVID nineteen era,

1062
00:51:56,560 --> 00:51:58,839
Speaker 3: Shopify was doing some kind of a discount some time ago.

1063
00:51:58,880 --> 00:52:00,560
Speaker 3: I'm not sure if it's still on, but they were

1064
00:52:00,600 --> 00:52:03,160
Speaker 3: giving out a sixty day free trial, which they'd never

1065
00:52:03,200 --> 00:52:06,120
Speaker 3: done before, So maybe just go check if it's still on.

1066
00:52:06,160 --> 00:52:08,120
Speaker 3: If it's still on them, you can use Shopify for

1067
00:52:08,560 --> 00:52:11,400
Speaker 3: sixty days before they start charging you, so you can

1068
00:52:11,400 --> 00:52:13,680
Speaker 3: get on there, put your products on there. If you're

1069
00:52:13,719 --> 00:52:16,520
Speaker 3: in the US, you can connect Stripe, you can connect

1070
00:52:16,960 --> 00:52:19,759
Speaker 3: PayPal and start receiving money from your online store. If

1071
00:52:19,800 --> 00:52:22,600
Speaker 3: you're in Nigeria, you can subscribe to Shopify and Nigeria

1072
00:52:22,719 --> 00:52:25,919
Speaker 3: and connect Paystack, and so it makes that really easy.

1073
00:52:25,960 --> 00:52:27,839
Speaker 3: In the old days, people have to build all these

1074
00:52:27,840 --> 00:52:30,600
Speaker 3: structures from the ground up. But now you have Shopify.

1075
00:52:30,680 --> 00:52:33,320
Speaker 3: It's a pre built online store. Just create the name.

1076
00:52:33,400 --> 00:52:34,360
Speaker 6: And make it yours.

1077
00:52:34,480 --> 00:52:36,440
Speaker 3: So once you have that your website set up, you

1078
00:52:36,440 --> 00:52:39,440
Speaker 3: can just choose whatever business model that you want to

1079
00:52:39,440 --> 00:52:42,640
Speaker 3: connect to it. So I previously mentioned content, You've got

1080
00:52:42,640 --> 00:52:45,840
Speaker 3: to have that content that nurtures people, the visitors to

1081
00:52:45,880 --> 00:52:48,120
Speaker 3: your website, and you can sell just about anything on

1082
00:52:48,120 --> 00:52:48,720
Speaker 3: your website.

1083
00:52:48,719 --> 00:52:50,080
Speaker 6: You've got different business models.

1084
00:52:50,080 --> 00:52:54,960
Speaker 3: You've got print on demand, you've got digital publishing with Amazon.

1085
00:52:55,040 --> 00:52:56,279
Speaker 6: There's just so many.

1086
00:52:56,320 --> 00:52:59,959
Speaker 3: So on that podcast, which is a website cash machine,

1087
00:53:00,280 --> 00:53:03,240
Speaker 3: I was talking about the different business models that people

1088
00:53:03,320 --> 00:53:06,919
Speaker 3: could use to monetize their website. There's this beautiful thing

1089
00:53:07,000 --> 00:53:09,640
Speaker 3: that I don't know if a lot of people know

1090
00:53:09,800 --> 00:53:13,880
Speaker 3: about it. It's called print on demand pod where you

1091
00:53:13,920 --> 00:53:18,759
Speaker 3: could have an account with a website like print full

1092
00:53:19,520 --> 00:53:23,320
Speaker 3: or t spring and you can.

1093
00:53:22,160 --> 00:53:26,360
Speaker 6: Have your yeah we know those, Well, you can just

1094
00:53:26,440 --> 00:53:26,960
Speaker 6: have them.

1095
00:53:27,040 --> 00:53:30,200
Speaker 3: Ship your branded T shirts to people all over the world,

1096
00:53:30,360 --> 00:53:33,600
Speaker 3: T shirts, hoodies, and you know, you just make your

1097
00:53:33,640 --> 00:53:36,279
Speaker 3: money off of their their platform. They take the cost

1098
00:53:36,320 --> 00:53:38,160
Speaker 3: of production and send your profit.

1099
00:53:38,440 --> 00:53:38,600
Speaker 6: You know.

1100
00:53:38,640 --> 00:53:41,400
Speaker 3: So all of these need to come together on your website.

1101
00:53:41,440 --> 00:53:43,200
Speaker 3: So the website has got to be the home base

1102
00:53:43,480 --> 00:53:44,400
Speaker 3: of your operations.

1103
00:53:44,400 --> 00:53:47,640
Speaker 6: And those are really easy and cheap to create these days.

1104
00:53:47,760 --> 00:53:50,600
Speaker 7: So I know you you're the founder of head Start Africa.

1105
00:53:51,040 --> 00:53:55,400
Speaker 7: But smart b Camp is that a subsidiary of it?

1106
00:53:55,520 --> 00:53:57,920
Speaker 7: Or are they working in conjunction with each other? What

1107
00:53:58,000 --> 00:53:58,600
Speaker 7: is that exactly?

1108
00:53:59,160 --> 00:54:01,880
Speaker 3: Smart Beaca was the original name when I created the

1109
00:54:01,920 --> 00:54:05,640
Speaker 3: community in two thousand and sixteen, So I renamed it

1110
00:54:05,680 --> 00:54:09,600
Speaker 3: to head Start Africa in two thousand and I think

1111
00:54:09,800 --> 00:54:11,000
Speaker 3: late twenty seventeen.

1112
00:54:11,760 --> 00:54:13,879
Speaker 4: Okay, okay, so it's the same thing.

1113
00:54:14,080 --> 00:54:15,640
Speaker 6: So it's the same thing, but that was the old name.

1114
00:54:15,760 --> 00:54:16,400
Speaker 5: Okay, gotcha.

1115
00:54:16,520 --> 00:54:19,200
Speaker 4: What about an app? You have an app? Huh School

1116
00:54:19,200 --> 00:54:19,480
Speaker 4: of Wit.

1117
00:54:19,560 --> 00:54:22,240
Speaker 6: Yeah, yes, the School of With is my app.

1118
00:54:22,640 --> 00:54:25,799
Speaker 3: I put out a lot of personal development content that

1119
00:54:26,239 --> 00:54:32,800
Speaker 3: addressed the challenges of people growing up in Nigeria.

1120
00:54:31,960 --> 00:54:34,560
Speaker 6: And trying to find their way and find their place.

1121
00:54:34,640 --> 00:54:36,839
Speaker 3: So the School of With app is where I put

1122
00:54:36,840 --> 00:54:39,120
Speaker 3: out most of my personal development content. It's also out

1123
00:54:39,120 --> 00:54:42,080
Speaker 3: on my Facebook community Headstart Africa, but I put out

1124
00:54:42,120 --> 00:54:44,879
Speaker 3: a lot of it on my mobile app, School of Wit,

1125
00:54:45,000 --> 00:54:48,520
Speaker 3: so you could get it on Android, on the Google

1126
00:54:48,520 --> 00:54:51,160
Speaker 3: Play Store for Android, on the App Store for Apple.

1127
00:54:51,280 --> 00:54:53,400
Speaker 3: And that's why I just put out that expression of

1128
00:54:53,440 --> 00:54:55,400
Speaker 3: mine because there's a lot to me.

1129
00:54:55,560 --> 00:54:56,200
Speaker 6: I mean, as you were.

1130
00:54:56,160 --> 00:55:01,839
Speaker 3: Mentioning, I'm I'm a programmer, web designer, online marketing experts, speaker, consultant, coach.

1131
00:55:01,920 --> 00:55:03,120
Speaker 6: Percent of it's a lot of things.

1132
00:55:03,160 --> 00:55:05,359
Speaker 3: So I had to find all these different expressions so

1133
00:55:05,360 --> 00:55:08,840
Speaker 3: that I could still I could still not confuse people.

1134
00:55:09,840 --> 00:55:12,560
Speaker 5: So so prior to COVID right.

1135
00:55:12,680 --> 00:55:17,440
Speaker 7: The head Start of Africa obviously was a mentoring program.

1136
00:55:17,680 --> 00:55:18,240
Speaker 5: Was it all.

1137
00:55:18,160 --> 00:55:23,960
Speaker 7: Virtual or was there times where you're going into places, schools,

1138
00:55:24,520 --> 00:55:25,760
Speaker 7: businesses to present?

1139
00:55:27,480 --> 00:55:31,960
Speaker 3: So we used to have physical events, but most of

1140
00:55:32,000 --> 00:55:35,560
Speaker 3: it was virtual, and that's because I was looking for

1141
00:55:35,600 --> 00:55:38,560
Speaker 3: a way to reach a lot of people within the

1142
00:55:38,640 --> 00:55:39,879
Speaker 3: shortest possible time.

1143
00:55:40,440 --> 00:55:44,080
Speaker 6: Nigeria is huge, It's it's huge.

1144
00:55:43,840 --> 00:55:46,560
Speaker 3: And in order to make the sort of impact that

1145
00:55:46,600 --> 00:55:48,800
Speaker 3: I wanted to make, I had to leverage the internet,

1146
00:55:48,840 --> 00:55:51,640
Speaker 3: and so we did less offline and more online.

1147
00:55:52,000 --> 00:55:55,480
Speaker 6: So we ran a lot of ads targeting other cities

1148
00:55:55,520 --> 00:55:56,080
Speaker 6: in Nigeria.

1149
00:55:56,120 --> 00:55:58,680
Speaker 3: There's so many cities in Nigeria, you know, the East,

1150
00:55:58,760 --> 00:56:02,000
Speaker 3: the North, the way as the South, and we could

1151
00:56:02,120 --> 00:56:05,920
Speaker 3: aggregate them and bring them onto our Facebook community and

1152
00:56:05,960 --> 00:56:07,120
Speaker 3: make a lot of impact there.

1153
00:56:07,160 --> 00:56:09,000
Speaker 6: So we did do some offline work, but most of

1154
00:56:09,040 --> 00:56:09,840
Speaker 6: it was online.

1155
00:56:10,520 --> 00:56:13,200
Speaker 7: Yeah, I mean, so the population being so young, sometimes

1156
00:56:13,239 --> 00:56:15,719
Speaker 7: it's tough to realize your potential. I want to know

1157
00:56:15,760 --> 00:56:19,480
Speaker 7: your thoughts on seeing foreigners coming in into to the

1158
00:56:19,520 --> 00:56:23,000
Speaker 7: beautiful country of Nigeria and you know, trying to develop

1159
00:56:23,040 --> 00:56:23,920
Speaker 7: and create infrastructure.

1160
00:56:23,920 --> 00:56:24,839
Speaker 5: What do you what are your thoughts on.

1161
00:56:24,800 --> 00:56:30,400
Speaker 2: That foreigners like Chinese, it's a really Chinese to Chinese.

1162
00:56:30,400 --> 00:56:32,000
Speaker 4: We could just get straight straight to the point.

1163
00:56:32,000 --> 00:56:34,560
Speaker 2: It's a it's a hot topic that we've covered, we've covered,

1164
00:56:34,640 --> 00:56:35,480
Speaker 2: We've yeah.

1165
00:56:35,920 --> 00:56:36,640
Speaker 5: Just gonna call him out.

1166
00:56:36,680 --> 00:56:39,720
Speaker 2: We might, we might, we might as well not sugar coated.

1167
00:56:40,040 --> 00:56:41,800
Speaker 2: We covered it a few times. Well, we covered it

1168
00:56:41,840 --> 00:56:44,480
Speaker 2: once on the podcast, but first chall shot out to him,

1169
00:56:44,480 --> 00:56:47,160
Speaker 2: he's not He worked in Africa, but he's not from Africa.

1170
00:56:47,440 --> 00:56:49,440
Speaker 2: And actually on that post, a lot of people were saying,

1171
00:56:49,480 --> 00:56:50,800
Speaker 2: you should have got somebody from Africa.

1172
00:56:51,000 --> 00:56:52,200
Speaker 4: Actually common on that.

1173
00:56:52,200 --> 00:56:54,280
Speaker 2: It's a real big thing that we've seen in America

1174
00:56:54,360 --> 00:56:58,040
Speaker 2: where people are concerned. They're concerned with the level of

1175
00:56:58,200 --> 00:57:00,920
Speaker 2: involvement that China is playing on continent as far as

1176
00:57:00,960 --> 00:57:04,560
Speaker 2: development loans and things of that nature. So you are

1177
00:57:04,600 --> 00:57:07,399
Speaker 2: in Africa and you're in Africa, so what's your take

1178
00:57:07,440 --> 00:57:07,680
Speaker 2: on it.

1179
00:57:09,960 --> 00:57:12,760
Speaker 6: Well, here's the thing, right, It's.

1180
00:57:14,280 --> 00:57:17,600
Speaker 3: I think that every country or every group of people

1181
00:57:18,320 --> 00:57:21,760
Speaker 3: tries to do what they can in their own best interests, right,

1182
00:57:22,360 --> 00:57:25,320
Speaker 3: And I think that the Chinese are doing what they

1183
00:57:25,360 --> 00:57:29,240
Speaker 3: think is best for them. I mean, no one's naive

1184
00:57:29,320 --> 00:57:34,160
Speaker 3: to think, oh, you love Africa so much, right, the

1185
00:57:34,240 --> 00:57:36,280
Speaker 3: Chinese are doing what they think is best for them,

1186
00:57:36,800 --> 00:57:42,240
Speaker 3: and I think that any other group of people would

1187
00:57:42,280 --> 00:57:45,720
Speaker 3: see an opportunity like that and likely want to get

1188
00:57:45,760 --> 00:57:47,720
Speaker 3: in on it. It just seems like the Chinese are

1189
00:57:48,320 --> 00:57:49,120
Speaker 3: way ahead of that.

1190
00:57:49,440 --> 00:57:49,800
Speaker 6: Now.

1191
00:57:50,840 --> 00:57:55,360
Speaker 3: They're able to muster the creativity required to negotiate with

1192
00:57:55,480 --> 00:57:59,960
Speaker 3: government and whoever the stakeholders are to make certain things happen.

1193
00:58:01,000 --> 00:58:03,040
Speaker 3: We may or may not agree with a couple of

1194
00:58:03,120 --> 00:58:05,680
Speaker 3: things that they're doing, but they're getting things done. The

1195
00:58:05,720 --> 00:58:08,240
Speaker 3: same access that the Chinese have to Africa is the

1196
00:58:08,320 --> 00:58:11,080
Speaker 3: same that the United States has to Africa, or that

1197
00:58:11,160 --> 00:58:16,360
Speaker 3: the United Kingdom, which colonizes Nigeria right it has to Africa,

1198
00:58:16,840 --> 00:58:21,000
Speaker 3: or Russia and other countries. But it just seems like

1199
00:58:21,560 --> 00:58:25,000
Speaker 3: the Chinese have a clear cut plan, They have a goal,

1200
00:58:25,240 --> 00:58:29,680
Speaker 3: and they are really persistent at it. And so I

1201
00:58:29,720 --> 00:58:33,640
Speaker 3: think that the approach for everyone else should be what

1202
00:58:34,400 --> 00:58:37,160
Speaker 3: do we want? What can we do to get our

1203
00:58:37,240 --> 00:58:39,440
Speaker 3: own piece of the pie? Because there is opportunity in

1204
00:58:39,440 --> 00:58:42,800
Speaker 3: Africa right for for a lot of for for for

1205
00:58:42,880 --> 00:58:45,000
Speaker 3: a long time. The narrative to the rest of the

1206
00:58:45,000 --> 00:58:49,240
Speaker 3: world about Africa is that you know, it's severely underdeveloped,

1207
00:58:49,360 --> 00:58:53,680
Speaker 3: and you know, I had a I had someone come

1208
00:58:53,720 --> 00:58:56,360
Speaker 3: from the US once and she said, Oh, my goodness,

1209
00:58:56,440 --> 00:59:00,160
Speaker 3: you guys wear jeans.

1210
00:59:00,160 --> 00:59:01,480
Speaker 4: Crazy. That's crazy.

1211
00:59:01,600 --> 00:59:03,160
Speaker 6: That's the perception.

1212
00:59:03,240 --> 00:59:08,520
Speaker 3: But we are really advanced, like technologically, socially.

1213
00:59:08,920 --> 00:59:12,160
Speaker 6: In the media and movies. I think we have the

1214
00:59:12,200 --> 00:59:13,440
Speaker 6: third largest.

1215
00:59:15,120 --> 00:59:18,120
Speaker 4: Movie in the world, yeah.

1216
00:59:18,320 --> 00:59:22,040
Speaker 3: Nollywood, right, And so while a lot of countries are

1217
00:59:22,040 --> 00:59:25,640
Speaker 3: still seeing Africa as the dark continent, the Chinese are

1218
00:59:25,960 --> 00:59:29,600
Speaker 3: They've seen the opportunity and they are advancing, and so

1219
00:59:29,840 --> 00:59:32,240
Speaker 3: I think it should be a clarion call to everyone

1220
00:59:32,280 --> 00:59:34,680
Speaker 3: else to be like, you know, this is where opportunity

1221
00:59:34,760 --> 00:59:37,920
Speaker 3: is at. And I think Akon tried to do something

1222
00:59:37,960 --> 00:59:40,640
Speaker 3: like that, is still doing something like that in Senegal,

1223
00:59:41,480 --> 00:59:45,600
Speaker 3: his country, and his I've seen him on a lot

1224
00:59:45,640 --> 00:59:47,960
Speaker 3: of shows and podcasts in the US talking about the

1225
00:59:48,080 --> 00:59:51,680
Speaker 3: huge opportunities that are right there in Africa, you know,

1226
00:59:51,960 --> 00:59:55,360
Speaker 3: and we know that where there are a lot of problems,

1227
00:59:55,920 --> 00:59:59,160
Speaker 3: you have a huge opportunity.

1228
00:59:58,280 --> 00:59:58,880
Speaker 6: To be a hero.

1229
00:59:59,480 --> 01:00:02,120
Speaker 3: It could it's so easy to be a hero where

1230
01:00:02,160 --> 01:00:04,680
Speaker 3: you're in a place where there's a lot of problems.

1231
01:00:05,200 --> 01:00:05,360
Speaker 6: Right.

1232
01:00:05,440 --> 01:00:07,760
Speaker 3: If there weren't all these problems, I would not be

1233
01:00:07,840 --> 01:00:12,560
Speaker 3: a star today. I'm a star in Nigeria because there

1234
01:00:12,560 --> 01:00:14,000
Speaker 3: are a lot of problems, and I came and I

1235
01:00:14,040 --> 01:00:16,640
Speaker 3: saw the problems. I'm like, wow, so which one do

1236
01:00:16,720 --> 01:00:20,280
Speaker 3: I pick? You know, And so you just pick one

1237
01:00:20,360 --> 01:00:23,320
Speaker 3: problem and dedicate your life to solving that problem. It's

1238
01:00:23,360 --> 01:00:25,200
Speaker 3: so easy to be a hero. It's so easy for

1239
01:00:25,320 --> 01:00:27,160
Speaker 3: lights to be identified in the midst of a lot

1240
01:00:27,160 --> 01:00:29,400
Speaker 3: of darkness, and so where a lot of people see darkness,

1241
01:00:29,440 --> 01:00:32,200
Speaker 3: the Chinese are looking like, wow, that's opportunity. We can

1242
01:00:32,280 --> 01:00:35,880
Speaker 3: build roads, we can build trains, and you know, it

1243
01:00:35,960 --> 01:00:39,480
Speaker 3: looks like a colonization of Africa. But I think what

1244
01:00:39,520 --> 01:00:42,720
Speaker 3: they're really doing is they're looking for where the opportunity is.

1245
01:00:42,800 --> 01:00:44,880
Speaker 3: And I think that everyone else in every other country,

1246
01:00:44,880 --> 01:00:47,400
Speaker 3: if you're looking for opportunity, Africa is the place to be.

1247
01:00:47,680 --> 01:00:50,880
Speaker 3: I mean, most of America is developed, most of the

1248
01:00:50,920 --> 01:00:53,560
Speaker 3: West is developed, but Africa it's so easy to be

1249
01:00:53,600 --> 01:00:55,680
Speaker 3: a hero. It's so easy to be a king of anything,

1250
01:00:56,160 --> 01:00:59,080
Speaker 3: because you'd be playing in a space that maybe nobody

1251
01:00:59,080 --> 01:01:02,720
Speaker 3: has done before. Right now, Am I the most brilliant

1252
01:01:02,720 --> 01:01:03,880
Speaker 3: person in my field?

1253
01:01:03,920 --> 01:01:07,160
Speaker 6: I don't think so. But I'm one of the first.

1254
01:01:08,360 --> 01:01:11,400
Speaker 3: To do things in this way, right And because I'm

1255
01:01:11,400 --> 01:01:13,840
Speaker 3: one of the first, I look like, you know, some megastar,

1256
01:01:13,960 --> 01:01:15,840
Speaker 3: but it can be done by a lot of people,

1257
01:01:16,120 --> 01:01:19,960
Speaker 3: So I wouldn't really bash the Chinese that much, you know.

1258
01:01:20,040 --> 01:01:23,400
Speaker 3: I mean it looks a certain kind of a way,

1259
01:01:23,760 --> 01:01:26,720
Speaker 3: but I think it's just business right. If any of

1260
01:01:26,760 --> 01:01:29,080
Speaker 3: that country came here first, they will probably have the

1261
01:01:29,160 --> 01:01:31,880
Speaker 3: advantage too, so everyone else has to just.

1262
01:01:31,800 --> 01:01:33,480
Speaker 6: Off their game, Nigeria inclusive.

1263
01:01:33,920 --> 01:01:35,960
Speaker 2: So let me ask you this before we wrap it up,

1264
01:01:36,040 --> 01:01:42,040
Speaker 2: because you know, specifically African Americans in America and Africa

1265
01:01:42,160 --> 01:01:47,520
Speaker 2: and Africans in Africa not always were kind of distant,

1266
01:01:47,680 --> 01:01:50,560
Speaker 2: like you mean, it was. It's language barriers, sometimes it's

1267
01:01:50,560 --> 01:01:54,760
Speaker 2: cultural barriers, but ultimately we all come from Africa. No

1268
01:01:54,800 --> 01:01:56,840
Speaker 2: matter where you are, if you if you're black, whether

1269
01:01:56,840 --> 01:02:01,760
Speaker 2: you're in Brazil, Jamaica, New York City, Toronto, we all

1270
01:02:01,800 --> 01:02:04,440
Speaker 2: originally come from Africa at some point. So it's a

1271
01:02:04,440 --> 01:02:07,080
Speaker 2: two part question. I want to ask you social media. Obviously,

1272
01:02:07,120 --> 01:02:09,440
Speaker 2: I'm sure you're seeing what's going on in America right

1273
01:02:09,480 --> 01:02:12,840
Speaker 2: now with so much stuff Black lives matter and you know,

1274
01:02:12,880 --> 01:02:14,560
Speaker 2: the police and this has been going on for a

1275
01:02:14,600 --> 01:02:16,720
Speaker 2: long time, so a I want to just see, like

1276
01:02:17,720 --> 01:02:20,480
Speaker 2: are people even interested in like what we're going through

1277
01:02:20,480 --> 01:02:23,480
Speaker 2: in America, Like, what's the vibe like for the movement

1278
01:02:23,520 --> 01:02:25,880
Speaker 2: that's going on here in America out there where you're

1279
01:02:25,920 --> 01:02:30,440
Speaker 2: at in Legos. And also are there opportunities because that's

1280
01:02:30,480 --> 01:02:32,760
Speaker 2: one thing that Akon talked about is like black people

1281
01:02:32,760 --> 01:02:34,880
Speaker 2: should come to Africa and it's like all right to

1282
01:02:34,920 --> 01:02:38,360
Speaker 2: say that, but are there realistic opportunities for people that

1283
01:02:38,600 --> 01:02:40,800
Speaker 2: may not have ever been to Africa to come and

1284
01:02:40,840 --> 01:02:44,280
Speaker 2: to you know, lend their their areas of expertise and

1285
01:02:44,320 --> 01:02:46,919
Speaker 2: to develop business, to buy real estate. Like so yeah,

1286
01:02:47,240 --> 01:02:49,600
Speaker 2: two part question, but yeah, what's what's your thoughts on that?

1287
01:02:51,120 --> 01:02:51,320
Speaker 6: Right?

1288
01:02:51,480 --> 01:02:56,640
Speaker 3: So the Black lives I mean, you know, Nigeria is

1289
01:02:56,680 --> 01:03:00,960
Speaker 3: the largest all black nation in the world, right, so

1290
01:03:01,200 --> 01:03:03,520
Speaker 3: Black Lives Matter was a huge deal still is a

1291
01:03:03,600 --> 01:03:07,720
Speaker 3: huge deal in Nigeria. When Blackout Tuesday was going on

1292
01:03:07,920 --> 01:03:10,520
Speaker 3: and you know, all that was happening, a lot was

1293
01:03:10,560 --> 01:03:11,640
Speaker 3: going on in Nigeria too.

1294
01:03:11,680 --> 01:03:12,680
Speaker 6: A lot of Nigerants were.

1295
01:03:12,600 --> 01:03:14,680
Speaker 3: Posting and a lot of Nigerians got to know what's

1296
01:03:14,680 --> 01:03:17,360
Speaker 3: happening from other Niggeans who were reposting, and so it's

1297
01:03:17,360 --> 01:03:19,640
Speaker 3: it's it's it's a huge cause of concern. And also

1298
01:03:19,680 --> 01:03:22,320
Speaker 3: because Nigerians, you know, are there are a lot of

1299
01:03:22,360 --> 01:03:25,400
Speaker 3: Nigerians in the US, so we know what We always

1300
01:03:25,440 --> 01:03:27,760
Speaker 3: know what's going on, right, we always know what's going

1301
01:03:27,760 --> 01:03:30,400
Speaker 3: on if you if you hear any you know, any

1302
01:03:30,560 --> 01:03:33,080
Speaker 3: any black person in the US with an African accent

1303
01:03:33,200 --> 01:03:39,880
Speaker 3: is very like a lot of Nigerians there. So yes,

1304
01:03:39,920 --> 01:03:43,640
Speaker 3: it does concern us as much. And and what a

1305
01:03:43,680 --> 01:03:45,400
Speaker 3: lot of people need to know is that Nigerance and

1306
01:03:45,400 --> 01:03:47,880
Speaker 3: I think a lot of Africans too, they're very welcoming people.

1307
01:03:47,880 --> 01:03:50,560
Speaker 6: We are crazily welcoming.

1308
01:03:50,520 --> 01:03:54,720
Speaker 3: Of foreigners, right, and so if you're if you're from

1309
01:03:54,720 --> 01:03:57,640
Speaker 3: another country, people want to know what it's like there.

1310
01:03:57,720 --> 01:04:00,080
Speaker 3: They welcome you, they want to give you directions, you know,

1311
01:04:00,120 --> 01:04:01,760
Speaker 3: they want to help you point out the best places

1312
01:04:01,760 --> 01:04:04,720
Speaker 3: to eat or to do things you want to do

1313
01:04:04,720 --> 01:04:07,720
Speaker 3: a business. It's a very welcoming environment. So I think

1314
01:04:07,760 --> 01:04:09,560
Speaker 3: that you know, a lot of people have been here

1315
01:04:09,680 --> 01:04:12,560
Speaker 3: themselves and have experienced it. I think that the best

1316
01:04:12,560 --> 01:04:14,760
Speaker 3: way to know about something is to actually go there

1317
01:04:14,760 --> 01:04:15,520
Speaker 3: and experience it.

1318
01:04:15,960 --> 01:04:17,920
Speaker 6: So once the lockdowns.

1319
01:04:17,480 --> 01:04:20,560
Speaker 3: Are over, take a trip, you know, take a trip

1320
01:04:20,880 --> 01:04:23,240
Speaker 3: see the place, you know, if you can get a guide,

1321
01:04:23,920 --> 01:04:26,560
Speaker 3: go around, visit where the hot.

1322
01:04:26,360 --> 01:04:27,520
Speaker 6: Spots of business, are.

1323
01:04:28,120 --> 01:04:30,240
Speaker 3: It's a lot of great places places to visit. There's

1324
01:04:30,240 --> 01:04:33,840
Speaker 3: a place called the co Creative Hub. It's a it's

1325
01:04:33,880 --> 01:04:36,760
Speaker 3: a place in Lagos. When Mark Zuckerberg came to Nigeria,

1326
01:04:36,840 --> 01:04:39,680
Speaker 3: that's one of the first places he went to visit

1327
01:04:39,760 --> 01:04:41,840
Speaker 3: to know what was going on on in the.

1328
01:04:41,760 --> 01:04:42,479
Speaker 6: In the tech scene.

1329
01:04:42,880 --> 01:04:45,120
Speaker 3: So if you want to know where tech is that

1330
01:04:45,240 --> 01:04:48,400
Speaker 3: in Nigeria, just go to the co Creative Hub in Lagos.

1331
01:04:48,760 --> 01:04:49,840
Speaker 6: Speak with them. You'll see them.

1332
01:04:50,160 --> 01:04:53,440
Speaker 3: Some of the most brilliant young people in Nigeria. They're

1333
01:04:53,480 --> 01:04:56,080
Speaker 3: all clustered there. It's a it's a hub of it's

1334
01:04:56,080 --> 01:04:56,960
Speaker 3: an innovation hub.

1335
01:04:57,360 --> 01:04:57,560
Speaker 6: Right.

1336
01:04:57,640 --> 01:05:00,280
Speaker 3: So there are other places too, in late was where

1337
01:05:00,280 --> 01:05:01,560
Speaker 3: you can find a lot of opportunity.

1338
01:05:01,640 --> 01:05:02,240
Speaker 6: There's a lot of.

1339
01:05:02,400 --> 01:05:06,160
Speaker 3: Upcoming tech companies that are looking for investors and are

1340
01:05:06,160 --> 01:05:07,360
Speaker 3: really looking to go global.

1341
01:05:07,920 --> 01:05:09,280
Speaker 6: They're just so much.

1342
01:05:09,440 --> 01:05:12,400
Speaker 3: But regarding that barrier, there's there's really not much of

1343
01:05:12,480 --> 01:05:16,440
Speaker 3: a language barrier. Nigeria's first language is English. That's our

1344
01:05:16,480 --> 01:05:19,880
Speaker 3: official language. You know, when a lot of Americans hear

1345
01:05:20,000 --> 01:05:23,360
Speaker 3: me speak English or like, have you been to America,

1346
01:05:23,400 --> 01:05:24,800
Speaker 3: I'm like, I've never been to America.

1347
01:05:24,840 --> 01:05:25,600
Speaker 6: This is how we talk.

1348
01:05:28,160 --> 01:05:29,480
Speaker 3: Like a lot of people that expect me to talk

1349
01:05:29,560 --> 01:05:30,920
Speaker 3: like the guys in Black Panther.

1350
01:05:34,040 --> 01:05:36,640
Speaker 6: Of the Black Panther have not been slipped away.

1351
01:05:38,040 --> 01:05:39,640
Speaker 5: We don't know easy to tell.

1352
01:05:40,800 --> 01:05:45,760
Speaker 2: You know you've never been to America. We got we

1353
01:05:45,800 --> 01:05:47,840
Speaker 2: gotta do a sweet we gotta we gotta come to

1354
01:05:47,880 --> 01:05:49,960
Speaker 2: Africa for sure. Then we gotta get you to America

1355
01:05:50,040 --> 01:05:51,200
Speaker 2: for sure.

1356
01:05:50,920 --> 01:05:53,880
Speaker 7: Speaking of that, man, I'm noticing the Tyler Perry book

1357
01:05:53,920 --> 01:05:57,600
Speaker 7: behind you. I'm thinking growing up, who were your biggest influences.

1358
01:05:57,720 --> 01:06:01,320
Speaker 7: Was it Western figures or whether Nigeria and people that

1359
01:06:01,320 --> 01:06:03,320
Speaker 7: that you looked up to in your field.

1360
01:06:05,000 --> 01:06:09,840
Speaker 3: Well, my father was a pastor, so I looked up

1361
01:06:09,880 --> 01:06:11,120
Speaker 3: to a lot of Biblical figures.

1362
01:06:11,200 --> 01:06:12,640
Speaker 6: So a lot of figures in the Bible.

1363
01:06:14,400 --> 01:06:17,640
Speaker 3: So when I was a kid, I was were unable

1364
01:06:17,640 --> 01:06:20,200
Speaker 3: to afford like comic books. I was able to watch

1365
01:06:20,240 --> 01:06:22,680
Speaker 3: cartoons like later in my life, but as a kid,

1366
01:06:22,680 --> 01:06:26,200
Speaker 3: I couldn't watch cartoons. So my superheroes were people I

1367
01:06:26,240 --> 01:06:27,720
Speaker 3: read in the Bible. The Bible was free, so I

1368
01:06:27,720 --> 01:06:31,360
Speaker 3: could just read the stories in there. So there were

1369
01:06:31,360 --> 01:06:35,400
Speaker 3: Bible figures. But regarding business, when I was a kid,

1370
01:06:35,400 --> 01:06:37,320
Speaker 3: I wanted to be a doctor. And then I grew

1371
01:06:37,400 --> 01:06:40,160
Speaker 3: up and I heard of this thing called the computer,

1372
01:06:40,840 --> 01:06:43,280
Speaker 3: and then I wanted to be like Bill Gates. And

1373
01:06:43,360 --> 01:06:45,160
Speaker 3: then I grew up, and you know, it just began

1374
01:06:45,200 --> 01:06:48,160
Speaker 3: to evolve. But in my adulthood, some of my key

1375
01:06:48,200 --> 01:06:56,280
Speaker 3: figures like Elon Musk, really really revolutionary, visionary, Tyler Perry,

1376
01:06:56,280 --> 01:06:59,920
Speaker 3: you can see his book right here, Build Something Fantastic.

1377
01:07:00,400 --> 01:07:02,240
Speaker 3: Oprah Winfrey what she has been able to do with

1378
01:07:02,280 --> 01:07:07,360
Speaker 3: her media platform as a as a black woman in

1379
01:07:08,200 --> 01:07:11,800
Speaker 3: a media industry dominated by white males. So that was,

1380
01:07:11,960 --> 01:07:15,960
Speaker 3: you know, a fantastic case study to look at. So

1381
01:07:16,600 --> 01:07:19,560
Speaker 3: I was really influenced by by all these figures. And then,

1382
01:07:19,560 --> 01:07:23,200
Speaker 3: of course, because I'm a huge fanatic of personal development,

1383
01:07:23,520 --> 01:07:28,120
Speaker 3: I love people like Brian Tracy and Eric Thomas. Oh,

1384
01:07:32,640 --> 01:07:35,480
Speaker 3: I've got his books, I've got his t shirts here

1385
01:07:35,720 --> 01:07:38,160
Speaker 3: with me, I've got his dooties, I've got all the

1386
01:07:38,200 --> 01:07:46,920
Speaker 3: gear I love et Then John Maxwell is a Titan

1387
01:07:47,000 --> 01:07:51,360
Speaker 3: in leadership, and Robert Kyosaki. Those are my those are

1388
01:07:51,360 --> 01:07:53,400
Speaker 3: my early influences I was. I was a huge fan

1389
01:07:53,440 --> 01:07:55,560
Speaker 3: of personal development. The guy who wrote Think and Grow,

1390
01:07:55,640 --> 01:08:00,640
Speaker 3: Rich Napoleon Hill. He's pretty big in Angeria too. So yeah,

1391
01:08:00,680 --> 01:08:02,160
Speaker 3: those are my early influences.

1392
01:08:02,200 --> 01:08:03,040
Speaker 6: But et Man.

1393
01:08:03,080 --> 01:08:08,200
Speaker 3: I discovered et in twenty twelve and Wolf that was hot.

1394
01:08:08,520 --> 01:08:10,880
Speaker 2: We've been getting we've been getting closer and closer to them,

1395
01:08:10,880 --> 01:08:12,560
Speaker 2: so I'm pretty sure we'll have him on the podcast

1396
01:08:12,600 --> 01:08:16,280
Speaker 2: this year. But John Man, it's been a pleasure. It's

1397
01:08:16,280 --> 01:08:20,040
Speaker 2: been an absolute pleasure. And you know it's interesting because

1398
01:08:20,960 --> 01:08:24,559
Speaker 2: so the flu not flu flu Annie tried? Did I

1399
01:08:24,560 --> 01:08:29,439
Speaker 2: say that correctly? Was that you know flu annie f

1400
01:08:29,600 --> 01:08:38,639
Speaker 2: u l a n I full then northern Northern Nigeria, right, yeah,

1401
01:08:38,680 --> 01:08:42,559
Speaker 2: So yeah, my dad he did like an ancestry DNA test,

1402
01:08:43,200 --> 01:08:46,240
Speaker 2: so they tracked they tracked his DNA to to that tribe.

1403
01:08:47,040 --> 01:08:50,040
Speaker 2: So so they said he had sixty sixty percent Nigerian.

1404
01:08:50,080 --> 01:08:51,800
Speaker 4: So I guess I have some Nigerian in.

1405
01:08:51,880 --> 01:08:54,760
Speaker 5: Me, so.

1406
01:08:58,800 --> 01:08:59,120
Speaker 4: Okay.

1407
01:09:00,479 --> 01:09:04,559
Speaker 2: So so yeah, so we definitely we're coming to Africa.

1408
01:09:04,720 --> 01:09:05,360
Speaker 4: That's a fact.

1409
01:09:05,680 --> 01:09:09,840
Speaker 2: We we We've already been invited to Ghana, so that

1410
01:09:10,000 --> 01:09:12,639
Speaker 2: has to happen. And then as I said, I mean,

1411
01:09:12,760 --> 01:09:15,240
Speaker 2: you know, we have a large listenership. We know you now,

1412
01:09:15,360 --> 01:09:19,800
Speaker 2: So Nigeria is the biggest, biggest So when we when

1413
01:09:19,800 --> 01:09:21,479
Speaker 2: we mindfall, just make a whole trip out of it

1414
01:09:21,520 --> 01:09:22,720
Speaker 2: and go to like eight different.

1415
01:09:22,400 --> 01:09:24,120
Speaker 5: Countries, we'll take a month of us.

1416
01:09:24,320 --> 01:09:25,000
Speaker 4: Yeah, why not.

1417
01:09:25,760 --> 01:09:28,280
Speaker 2: So when we go to Nigeria, we go to We're

1418
01:09:28,280 --> 01:09:29,800
Speaker 2: gonna hit you up, man, We're gonna hit you up,

1419
01:09:29,840 --> 01:09:31,759
Speaker 2: and hopefully you can show us around town.

1420
01:09:32,439 --> 01:09:33,200
Speaker 6: Sure.

1421
01:09:33,280 --> 01:09:36,840
Speaker 7: Yeah, so Troy, Yeah, shout everybody on patreon dot com.

1422
01:09:36,880 --> 01:09:39,040
Speaker 5: That is our proud to pay program. You know that,

1423
01:09:39,120 --> 01:09:39,800
Speaker 5: tiar four and five.

1424
01:09:39,800 --> 01:09:42,360
Speaker 7: Because you access to the number one online business school

1425
01:09:42,360 --> 01:09:44,679
Speaker 7: in the world. I saw that Harvard is not doing

1426
01:09:44,800 --> 01:09:45,719
Speaker 7: SAT scales anymore.

1427
01:09:45,720 --> 01:09:46,320
Speaker 5: You don't need any of that.

1428
01:09:46,720 --> 01:09:48,280
Speaker 7: You don't need any of that to get be a

1429
01:09:48,360 --> 01:09:51,000
Speaker 7: part of e y L University. And with that membership

1430
01:09:51,080 --> 01:09:54,679
Speaker 7: comes access to our private real estate Facebook group, which

1431
01:09:54,760 --> 01:09:57,040
Speaker 7: is incredible. It has a book club, it has a

1432
01:09:57,080 --> 01:09:58,800
Speaker 7: movie club, it has to break in back sessions with

1433
01:09:58,840 --> 01:10:01,880
Speaker 7: our brother MG the mortgage go uh, it's incredible. Shout

1434
01:10:01,920 --> 01:10:03,519
Speaker 7: out to him and shout out to everybody that's supporting

1435
01:10:03,520 --> 01:10:04,640
Speaker 7: the merchant on your leisure dot com.

1436
01:10:04,760 --> 01:10:04,880
Speaker 6: Man.

1437
01:10:04,880 --> 01:10:07,280
Speaker 5: We got new shirts coming in. We got the earnest shirts.

1438
01:10:07,280 --> 01:10:11,120
Speaker 5: We got the e y L University chest patch, so

1439
01:10:11,400 --> 01:10:12,200
Speaker 5: be on the look out for that.

1440
01:10:12,400 --> 01:10:14,320
Speaker 4: Yeah, it's a fact. So yeah, thank you guys for

1441
01:10:14,479 --> 01:10:15,120
Speaker 4: rocking with us.

1442
01:10:16,600 --> 01:10:20,760
Speaker 2: Yeah, we will be in Africa listening to afrobeats that's heavy,

1443
01:10:20,760 --> 01:10:22,639
Speaker 2: and that's heavy in New York right now American period

1444
01:10:22,680 --> 01:10:27,080
Speaker 2: afrobeats is heavy, Yeah, for sure.

1445
01:10:27,240 --> 01:10:29,400
Speaker 4: So thank you guys for rocking with us. We'll see

1446
01:10:29,400 --> 01:10:30,800
Speaker 4: you next week. Peace Peace,