WEBVTT - EYL #188 Black Owned Social Media Platform

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<v Speaker 2>And so I tell people all the time, do you

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<v Speaker 2>want a million followers or do you want a million

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<v Speaker 2>dollars a million follow I know people with five, ten,

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<v Speaker 2>fifteen million followers broke can't even pay their bills, but

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<v Speaker 2>fifty thousand people paying you two dollars a month is

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<v Speaker 2>one hundred grand a month, one point two million dollars

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<v Speaker 2>a year. I know y'all heard about bad Baby, catch

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<v Speaker 2>me outside. She made fifty five million dollars off OnlyFans, right,

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<v Speaker 2>I said, she made fifty five million dollars off one

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<v Speaker 2>hundred and sixty pieces of content. The next thing I

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<v Speaker 2>did is I went to her Instagram page and there

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<v Speaker 2>was no content on the page.

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<v Speaker 3>It was like six posts. But I was like, see.

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<v Speaker 2>I was like, she hit all her content because she

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<v Speaker 2>knows she makes Instagram. Instagram doesn't make her. She's like,

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<v Speaker 2>I have sixteen million followers. This serves me no purpose

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<v Speaker 2>at all. So she archived all her content and she

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<v Speaker 2>put a link tree and said you can stream my song,

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<v Speaker 2>watch my music video, and come to my only fans.

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<v Speaker 2>Because what is this sixteen million people doing for me.

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<v Speaker 2>It's doing nothing. It's just a vanity number. It means

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<v Speaker 2>absolutely no. What is good as having sixteen million follows

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<v Speaker 2>so you can't use them?

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<v Speaker 4>My graduates from my school being forced back drop drop

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<v Speaker 4>drop back drop.

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<v Speaker 5>All right, guys, welcome back, e y l South.

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<v Speaker 6>This is gonna be a legendary episode, something that the

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<v Speaker 6>public has asked for and something that we've been in

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<v Speaker 6>communication for a long time.

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<v Speaker 5>A lot of people they they lack patients. They're like,

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<v Speaker 5>why don't you get fan based on I'm like, what

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<v Speaker 5>we keep talking about. It's down. We are for the culture.

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<v Speaker 5>Everything just has to happen in the right time.

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<v Speaker 6>But you did do our guys ask cash is shows

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<v Speaker 6>inside the whole, shout inside the vote.

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<v Speaker 5>So Isaac Hayes the third.

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<v Speaker 6>Legendary situation fandis this is something that if you're not

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<v Speaker 6>familiar with it, we're gonna I'm gonna let you explain

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<v Speaker 6>it because I don't want to do it any disservice.

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<v Speaker 6>But it's a social media app that's designed for monetization.

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<v Speaker 3>Yeah right, yeah, absolutely, And.

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<v Speaker 6>It works similar to like a lot of the other

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<v Speaker 6>social media apps where you can like interact with your photo,

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<v Speaker 6>video stories, live live short form audio chat, audio chat.

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<v Speaker 6>So it's like a combination of a lot of different

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<v Speaker 6>social media.

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<v Speaker 2>Apps, every media vertical you can think of subscription service

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<v Speaker 2>in one.

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<v Speaker 3>Yeah.

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<v Speaker 5>So we're gonna have no conversation.

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<v Speaker 6>We're gonna talk about the process, your thought process that

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<v Speaker 6>even developing the app, of course, raising money for the app,

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<v Speaker 6>marketing the app, the business model where do you see

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<v Speaker 6>it going?

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<v Speaker 2>You know, the whole the whole gambit. But first and fall,

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<v Speaker 2>thank you for joining us, appreciate it, Thank you guys

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<v Speaker 2>for having me. This is like my favorite interview before

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<v Speaker 2>it starts, my favorite before it's like everybody like, but

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<v Speaker 2>I told people I was coming in there, like I

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<v Speaker 2>want to come. I love those guys, you understand, like

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<v Speaker 2>I watched earlierly, so this is the one showed that

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<v Speaker 2>everybody I know watch it.

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<v Speaker 7>So they got to make sure that they watched this one.

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<v Speaker 3>Absolutely the Holy g of financial absolutely.

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<v Speaker 5>So all right, So where does it start?

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<v Speaker 6>Obviously, if you didn't catch it by his name, his

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<v Speaker 6>dad is Isaac Hayes, legendary vocalists and performer. So where

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<v Speaker 6>did this start with you? You never wanted to go

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<v Speaker 6>into music and followed your dad's footsteps. What made you

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<v Speaker 6>wanted to be an entrepreneur in text based?

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<v Speaker 2>So I was a producer, like I started producing in

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<v Speaker 2>ninety nine, and then I decided that I wanted to

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<v Speaker 2>license my music, and so I started licensing my music

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<v Speaker 2>for television and film and did that for like ten

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<v Speaker 2>or fifteen years. And after my dad passed, somebody my

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<v Speaker 2>family wanted someone to run the estate, and so my

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<v Speaker 2>family named me the manager of his estate.

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<v Speaker 3>So I had been managing his estate.

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<v Speaker 2>But while simultaneously, you know, like I said, A simultaneously

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<v Speaker 2>licensing my music for TV and film. The idea to

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<v Speaker 2>develop an app came out of left field, came out.

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<v Speaker 2>It came from It came from my connection to Memphis, Tennessee.

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<v Speaker 2>So I was born in Memphis, left Memphis at an

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<v Speaker 2>early age and moved to Atlanta. But just me being

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<v Speaker 2>on social media all the time, this young kid went

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<v Speaker 2>viral for dancing in a Spider Man costume and a

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<v Speaker 2>game stopping. He was from Memphis, and I just sent

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<v Speaker 2>him a text message like a DM said congrats young

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<v Speaker 2>Memphis and he immediately hit me back, was like, are

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<v Speaker 2>you a manager? And I was like, well, I manage

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<v Speaker 2>my dad to stay. He goes, I need a manager.

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<v Speaker 2>I really need a manager. And this is back and

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<v Speaker 2>forth of bus Well year was this twenty eighteen? It

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<v Speaker 2>was Instagram. Yeah, sent him an Instagram DM. I'm saving Instagram.

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<v Speaker 2>I'm saving the DM. So when this is the largest

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<v Speaker 2>tech company in the world, I just people don't know

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<v Speaker 2>that this is the moment that I came up with

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<v Speaker 2>the idea.

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<v Speaker 3>So it was March twenty eighteen.

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<v Speaker 2>So anyway, I left that conversation like, Yo, this kid

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<v Speaker 2>is like he don't know how to.

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<v Speaker 3>Make no money and he doesn't own Spider Man.

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<v Speaker 2>And whenever Marvel and Disney want to shut down him

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<v Speaker 2>monetizing their property, they can.

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<v Speaker 3>But people need to learn. People need to be able.

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<v Speaker 2>To subscribe to him like you subscribe to like Netflix,

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<v Speaker 2>and learn how to dance like him. If he wants

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<v Speaker 2>to teach people to dances, he does, and charge people

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<v Speaker 2>for those dances.

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<v Speaker 3>And so that's when I was like, yo, we need that.

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<v Speaker 2>And it was like and then only Fans was out

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<v Speaker 2>at the same time, and I remember only fans, Yeah, legendary,

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<v Speaker 2>and so I remember seeing I remember saying like, yo,

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<v Speaker 2>when the strippers find out about this one?

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<v Speaker 5>Oh so you you was on it before it became

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<v Speaker 5>what it became.

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<v Speaker 2>Yeah, no, because because I because one of the things

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<v Speaker 2>that I did, the first things I did when I

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<v Speaker 2>thought of the name fan base, I trademarked it.

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<v Speaker 3>So I hadn't built anything.

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<v Speaker 2>I trademarked the name fan base in the in the

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<v Speaker 2>form of an application that's downloaded with software for subscription

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<v Speaker 2>based whatever.

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<v Speaker 8>Very important Yeah, the details on how you trademarkets very important.

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<v Speaker 5>Yeah.

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<v Speaker 2>So yeah, you got to get the class and the

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<v Speaker 2>territory and I did all that so because I don't

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<v Speaker 2>ever want to take an idea to fruition and then

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<v Speaker 2>not be able to fully execute it because a lot

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<v Speaker 2>of people, you know, rappers have a name, can't use

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<v Speaker 2>a name, right, somebody have a product, can't use the product.

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<v Speaker 2>So I just know that from music like trademarket first

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<v Speaker 2>and so then after trademarking the name, I just went

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<v Speaker 2>ahead and like I said, was figuring out like only Fans,

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<v Speaker 2>like all the other platforms out here that kind of

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<v Speaker 2>did it. I was aware of Patreon. Patreon only Fans

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<v Speaker 2>were the only two that I heard of. A matter

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<v Speaker 2>of fact, Only Fans was called fans only. So I

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<v Speaker 2>was like, okay, cool, and then I just knew that.

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<v Speaker 2>But I said, we got to build something that's just

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<v Speaker 2>straightforward for the community of people that are going to

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<v Speaker 2>be able to monetize the content in the future.

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<v Speaker 3>Yeah.

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<v Speaker 8>So, I mean creating a tough company obviously takes capital,

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<v Speaker 8>and he did something very brilliant. Never signed a publishing

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<v Speaker 8>deal when you were producing, right, and so you were

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<v Speaker 8>able to license. The content that you were making was

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<v Speaker 8>born in jail. So is that the basis or the

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<v Speaker 8>foundation of where you got capital to create it?

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<v Speaker 2>Yes, okay, And so being a pre do so I

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<v Speaker 2>never did a public deal because my dad had terrible

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<v Speaker 2>relationships with publishers. So I was able to go to

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<v Speaker 2>my pro which are like being my ass cap, the

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<v Speaker 2>performing rights people that collect your money and ask for

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<v Speaker 2>a loan. And I asked for a loan of like

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<v Speaker 2>one hundred thousand, and I got another one hundred thousand.

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<v Speaker 2>I just I could pull from it whenever I wanted to.

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<v Speaker 2>And that's the thing mailbox money is like, you know,

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<v Speaker 2>I say, you got to make money while you sleep.

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<v Speaker 3>So that was a cool thing about me.

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<v Speaker 2>It's like I'm watching Real Housewives and married to medicine

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<v Speaker 2>and loving hip hop and my beats and playing NBAT

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<v Speaker 2>be the All Star Game, Like I would hear my

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<v Speaker 2>music all the time, and I just go to the

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<v Speaker 2>mailbox and be a check for you know, twenty thousand whatever,

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<v Speaker 2>fifty thousand, you know, every quarter. So I'm like, okay, cool.

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<v Speaker 2>So when I came up with the idea, I was like, well,

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<v Speaker 2>let me just pull from this. I'm you know, when

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<v Speaker 2>I started managing my dad's the state, I said, just

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<v Speaker 2>take care of my expenses. I don't want to take

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<v Speaker 2>no salary. So I just had capital to be able

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<v Speaker 2>to build that.

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<v Speaker 5>So talk about the loan. How did that work?

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<v Speaker 6>So you took a loan from the record companies and

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<v Speaker 6>then they recouped.

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<v Speaker 2>That from my pr Yeah, they recoup it from from

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<v Speaker 2>what's paid so as ay.

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<v Speaker 3>So it's it's not like a year.

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<v Speaker 2>You probably get paid like a year after, like nine

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<v Speaker 2>months after something airs. So whenever your song is played

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<v Speaker 2>on the radio or it is on a television show

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<v Speaker 2>or a movie, about nine months after it airs is

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<v Speaker 2>when you actually get the money for it.

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<v Speaker 5>That's like it's out the ghost face. He said. Waiting

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<v Speaker 5>on these royalties take too long. It's like waiting on babies.

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<v Speaker 2>It's like, yeah, so that's when you So when you

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<v Speaker 2>when your joint hit, you know, you got nine months

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<v Speaker 2>before you get the check. So that's a long it's

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<v Speaker 2>a long gap. So yeah, I was able to just

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<v Speaker 2>you know, take in advance.

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<v Speaker 5>And then they charge like a percentage.

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<v Speaker 2>Of no, because it's not it's not a publishing deal.

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<v Speaker 2>It's just the money I was gonna get paid anyway.

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<v Speaker 2>It's just they just keep collecting it till it comes back.

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<v Speaker 2>So you spoke about your dad's a state. That's I

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<v Speaker 2>mean that's pretty expensive catalog, Yes, especially in music. I

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<v Speaker 2>know he did voiceovers even in.

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<v Speaker 8>South Park, right, it's so so like, I mean, you're

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<v Speaker 8>into music at the time, but managing the state is

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<v Speaker 8>a totally different thing.

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<v Speaker 7>So where did you like figure out the skills to

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<v Speaker 7>manage that.

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<v Speaker 2>So most of it, most of managing the state revolves

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<v Speaker 2>or my dad to say, will revolve around publishing and

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<v Speaker 2>masters and so I've been doing that. So it's like

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<v Speaker 2>you want to license his name it was in likeness

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<v Speaker 2>or a song or anything like that. That's that's very,

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<v Speaker 2>very simple. So it wasn't a hard thing to do.

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<v Speaker 2>The only thing the only hard thing to do is

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<v Speaker 2>probably is expand the brand, and you need relationships to

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<v Speaker 2>do that. But I also have and my family has

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<v Speaker 2>hated me for this for a long time because I

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<v Speaker 2>told him it's going to take a long time for

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<v Speaker 2>us to be in position because as a songwriter, you know,

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<v Speaker 2>my dad's copyrights have been owned by other people, just

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<v Speaker 2>for the for the way that publishing deals were done

0:10:46.000 --> 0:10:48.040
<v Speaker 2>in his era. So when you wrote a song in

0:10:48.040 --> 0:10:51.000
<v Speaker 2>my dad's era, the publisher would actually have ownership of

0:10:51.040 --> 0:10:54.560
<v Speaker 2>the copyright for fifty six years. So then so even

0:10:54.679 --> 0:10:57.000
<v Speaker 2>my dad never got to see his copyrights back returning

0:10:57.040 --> 0:11:00.720
<v Speaker 2>his lifetime. So the songs that he wrote in nineteen

0:11:00.760 --> 0:11:03.760
<v Speaker 2>sixty three just started coming back a couple of years ago.

0:11:04.200 --> 0:11:06.080
<v Speaker 2>And so one of the biggest songs that he ever

0:11:06.120 --> 0:11:08.319
<v Speaker 2>wrote before even became an artist, as a song by

0:11:08.360 --> 0:11:11.120
<v Speaker 2>Sam and Day call hold On I'm Coming. So I

0:11:11.160 --> 0:11:12.560
<v Speaker 2>know people hear that dum.

0:11:12.640 --> 0:11:16.280
<v Speaker 7>Du hold I'm coming.

0:11:16.360 --> 0:11:18.400
<v Speaker 2>So he wrote that song. So we wrote, yeah, him

0:11:18.440 --> 0:11:20.520
<v Speaker 2>and David Porter. So we just got that song back

0:11:20.600 --> 0:11:23.920
<v Speaker 2>like last month. And even since we did that, like

0:11:24.000 --> 0:11:28.040
<v Speaker 2>it's already like licenses coming in. But think about like

0:11:28.080 --> 0:11:30.199
<v Speaker 2>how many how much money has been made off that record,

0:11:30.240 --> 0:11:32.800
<v Speaker 2>and then think of all this sampling and all that stuff.

0:11:32.840 --> 0:11:34.000
<v Speaker 3>So again, yeah, I.

0:11:33.920 --> 0:11:35.880
<v Speaker 8>Feel like once I heard that, you made me think

0:11:35.920 --> 0:11:39.080
<v Speaker 8>of Malcolm Nuts in the movie, like when he's at

0:11:39.080 --> 0:11:39.319
<v Speaker 8>the whole.

0:11:39.320 --> 0:11:42.800
<v Speaker 3>That's the song that's playing everything. And listen, there was crazy.

0:11:42.840 --> 0:11:44.960
<v Speaker 2>There were songs they used, they used hold on them

0:11:45.040 --> 0:11:47.000
<v Speaker 2>And this is the crazy thing because the publishers are

0:11:47.000 --> 0:11:50.040
<v Speaker 2>trying to get us to do new deals, and I'm

0:11:50.080 --> 0:11:53.719
<v Speaker 2>like the numbers that they were sending us. Was like, na, man,

0:11:53.840 --> 0:11:57.360
<v Speaker 2>there's there's no way you can offer us this. If

0:11:57.360 --> 0:12:00.240
<v Speaker 2>I say they offered us like two million, right, I

0:12:00.320 --> 0:12:03.280
<v Speaker 2>was liked. I just heard this song on an oil

0:12:03.320 --> 0:12:04.720
<v Speaker 2>cookie commercial for Christmas.

0:12:04.800 --> 0:12:05.480
<v Speaker 3>They played it.

0:12:06.280 --> 0:12:09.400
<v Speaker 2>When the Lakers won the championship, they played it. They

0:12:09.640 --> 0:12:12.600
<v Speaker 2>had a Toyota truck commercial. It's a bunch of different,

0:12:12.760 --> 0:12:15.000
<v Speaker 2>you know, different commercials that I hear in it. That's publishing,

0:12:15.080 --> 0:12:17.360
<v Speaker 2>so it doesn't matter who does the song. So I

0:12:17.400 --> 0:12:19.400
<v Speaker 2>was like, Nah, y'all not feeling Offersta and we have.

0:12:19.720 --> 0:12:23.400
<v Speaker 2>We haven't even gotten to his artist catalog where even

0:12:23.440 --> 0:12:26.200
<v Speaker 2>in his songwriting catalog, everybody is sampled. My dad, like

0:12:26.600 --> 0:12:30.000
<v Speaker 2>I always say, James Brown is the most sampled artists

0:12:30.000 --> 0:12:32.560
<v Speaker 2>of all time, right, but Isaac Hayes, there's not a

0:12:33.200 --> 0:12:37.880
<v Speaker 2>Every iconic rapper has an Isaac's song that you know

0:12:38.080 --> 0:12:40.600
<v Speaker 2>that's an Isaaca sample. And I'd be like, so Warning

0:12:40.640 --> 0:12:43.800
<v Speaker 2>by Biggie is Isaac's Can I Live by Jay z As,

0:12:43.840 --> 0:12:47.280
<v Speaker 2>Isaac Kay's Creamed by Wu Tang Clan is Isaaca's Me

0:12:47.400 --> 0:12:50.559
<v Speaker 2>Against the World by Tupac is Isaacay's Shimmy Shimmy y'ah.

0:12:50.559 --> 0:12:53.560
<v Speaker 2>A bout old dirty Bastard is Isaac's explosive by Doctor

0:12:53.640 --> 0:12:56.240
<v Speaker 2>Dre is Isaac's. So it's like you can't think of one,

0:12:56.480 --> 0:12:59.199
<v Speaker 2>Like there's not any of the icons, right, you know

0:12:59.200 --> 0:13:01.000
<v Speaker 2>what I'm saying classic, Let's.

0:13:01.000 --> 0:13:04.680
<v Speaker 9>Just right the sample or the lyric, the sample, the musical.

0:13:05.320 --> 0:13:08.920
<v Speaker 9>So he produced the record, He wrote and produced. He wrote, Yeah,

0:13:09.120 --> 0:13:10.520
<v Speaker 9>the writer and producer and artist.

0:13:10.520 --> 0:13:13.120
<v Speaker 2>So he was a songwriter first and then he became

0:13:13.400 --> 0:13:17.040
<v Speaker 2>an artist because Otis Redding died and then Sam and

0:13:17.120 --> 0:13:19.520
<v Speaker 2>Dave got they got taken back. They were on loan

0:13:19.559 --> 0:13:21.600
<v Speaker 2>from Atlantic and it was a bad deal with Stacks,

0:13:21.760 --> 0:13:23.520
<v Speaker 2>so they had no artists, so they had to rebuild

0:13:23.559 --> 0:13:26.280
<v Speaker 2>their catalog and they asked everybody to do an album.

0:13:26.360 --> 0:13:28.480
<v Speaker 2>They had like twenty nine. They had twenty eight artists

0:13:28.840 --> 0:13:31.240
<v Speaker 2>and they needed twenty nine. It's called the Soul Explosion,

0:13:31.720 --> 0:13:33.760
<v Speaker 2>and they said we need you to do an album

0:13:33.880 --> 0:13:36.480
<v Speaker 2>and he was like, okay, but y'all did an album

0:13:36.480 --> 0:13:39.160
<v Speaker 2>on we before and it was some bullshit. So if

0:13:39.200 --> 0:13:41.000
<v Speaker 2>I do an album this time, you got to let

0:13:41.000 --> 0:13:42.199
<v Speaker 2>me do it the way I want to do it.

0:13:42.400 --> 0:13:43.840
<v Speaker 3>And that album was Hot Buttered Soul.

0:13:44.280 --> 0:13:46.240
<v Speaker 2>So that's the album where you know he did walk

0:13:46.280 --> 0:13:47.920
<v Speaker 2>on By and it's like the first time you ever

0:13:47.960 --> 0:13:53.600
<v Speaker 2>heard like soul artists and orchestra's merge or organs and

0:13:53.640 --> 0:13:56.000
<v Speaker 2>bass and all that stuff together with orchestras and stuff.

0:13:56.000 --> 0:13:56.199
<v Speaker 3>So like that.

0:13:56.280 --> 0:13:58.920
<v Speaker 2>He even had to go to Detroit to record the

0:13:59.000 --> 0:14:00.960
<v Speaker 2>strings because there were no people that can play strings

0:14:00.960 --> 0:14:04.160
<v Speaker 2>in Memphis. So imagine going to like Motown to put

0:14:04.160 --> 0:14:06.360
<v Speaker 2>your sound with they sound and come back. And really,

0:14:06.360 --> 0:14:09.320
<v Speaker 2>I always state my dad is the inventor of modern

0:14:09.360 --> 0:14:11.320
<v Speaker 2>day R and B because you can't imagine R and

0:14:11.320 --> 0:14:12.520
<v Speaker 2>B without flutes and strings.

0:14:12.520 --> 0:14:14.240
<v Speaker 3>And you think of marriag jr. Blige when you think

0:14:14.240 --> 0:14:14.600
<v Speaker 3>of like.

0:14:16.280 --> 0:14:19.080
<v Speaker 2>Mask off by Future or whatever when you hear flutes

0:14:19.080 --> 0:14:21.400
<v Speaker 2>and hip hop is like Isaca is the first person

0:14:21.400 --> 0:14:24.560
<v Speaker 2>to put flutes and strings on top of like organs

0:14:24.600 --> 0:14:26.360
<v Speaker 2>and gritty guitars and stuff like that.

0:14:26.400 --> 0:14:28.400
<v Speaker 8>So when the publisher companies are coming at you now,

0:14:28.800 --> 0:14:31.440
<v Speaker 8>are they now trying to renew the deals? Obviously fifty

0:14:31.480 --> 0:14:34.000
<v Speaker 8>six years not gonna happen in this dayage, but are

0:14:34.040 --> 0:14:38.000
<v Speaker 8>they doing like short term leases on the content is.

0:14:38.240 --> 0:14:42.440
<v Speaker 2>Five years ironically, and this will go this, This will

0:14:42.440 --> 0:14:46.080
<v Speaker 2>transition a lot into tech. What they're doing now, they're

0:14:46.080 --> 0:14:47.680
<v Speaker 2>trying to buy catalogs, and I know you hear all

0:14:47.680 --> 0:14:50.360
<v Speaker 2>the time people are buying catalogs, right, And I'm like,

0:14:51.120 --> 0:14:53.800
<v Speaker 2>why these people selling their catalogs? It doesn't make sense

0:14:53.840 --> 0:14:56.640
<v Speaker 2>to me because I understand the value of the music.

0:14:56.760 --> 0:15:00.240
<v Speaker 2>And so I tell I think about this, and I say, well,

0:15:00.240 --> 0:15:02.880
<v Speaker 2>how many people on Earth have a smartphone? And it's

0:15:02.920 --> 0:15:05.960
<v Speaker 2>like six point three billion people with smartphones? Right, And

0:15:06.000 --> 0:15:08.040
<v Speaker 2>I'll ask you, guys, this question aize people all the time. So,

0:15:08.200 --> 0:15:12.480
<v Speaker 2>of six point three billion people on smartphones, how many

0:15:12.480 --> 0:15:15.080
<v Speaker 2>people do you think have music streaming services on their phone?

0:15:15.080 --> 0:15:18.360
<v Speaker 2>Like Apple Music, Spotify and Title in the millions or billions?

0:15:18.400 --> 0:15:21.120
<v Speaker 2>How many people would you think of six point three

0:15:21.160 --> 0:15:24.400
<v Speaker 2>business this point three? I say four billion? Cool, what

0:15:24.440 --> 0:15:24.800
<v Speaker 2>do you think?

0:15:24.880 --> 0:15:25.400
<v Speaker 5>Three billion?

0:15:25.720 --> 0:15:29.760
<v Speaker 2>Okay, no, it's five hundred twenty five million people. It's

0:15:29.800 --> 0:15:32.320
<v Speaker 2>so it's left so seven percent of the available market

0:15:33.360 --> 0:15:35.480
<v Speaker 2>of people that could have a music streaming service on

0:15:35.520 --> 0:15:37.680
<v Speaker 2>their phone have it. So in my mind, I'm like

0:15:37.720 --> 0:15:40.040
<v Speaker 2>they said, by twenty thirty, it'll be like a billion

0:15:40.040 --> 0:15:42.920
<v Speaker 2>people on streaming services. So in the next eight years,

0:15:43.120 --> 0:15:45.880
<v Speaker 2>the streaming revenue is gonna double or triple, So why

0:15:45.880 --> 0:15:48.680
<v Speaker 2>are you I wouldn't sell shit? And it's the same

0:15:48.720 --> 0:15:50.920
<v Speaker 2>thing for Netflix. It's only two hundred and twenty two

0:15:50.960 --> 0:15:53.760
<v Speaker 2>million people that have Netflix out of six point three

0:15:53.760 --> 0:15:56.040
<v Speaker 2>billion people with the device that could have Netflix on it.

0:15:56.320 --> 0:15:59.520
<v Speaker 2>So I'm like, oh, content is gonna be like the thing.

0:16:00.080 --> 0:16:02.760
<v Speaker 2>And so when I talk about when I mentioned the

0:16:02.800 --> 0:16:04.840
<v Speaker 2>fan base, the reason why I think that's important because

0:16:05.200 --> 0:16:07.800
<v Speaker 2>I believe that person to person subscription is going to

0:16:07.880 --> 0:16:12.880
<v Speaker 2>outpace platforms like Netflix because anybody that I know has Netflix.

0:16:13.240 --> 0:16:16.800
<v Speaker 2>They watch a Netflix or a Hulu for one or

0:16:16.840 --> 0:16:19.400
<v Speaker 2>two shows, but there's like thousands of pieces of content

0:16:19.440 --> 0:16:21.440
<v Speaker 2>on there. So in the future, why wouldn't I just

0:16:21.480 --> 0:16:24.360
<v Speaker 2>subscribe directly to the brand or the person that I

0:16:24.440 --> 0:16:27.400
<v Speaker 2>really like their content from as opposed to paying this

0:16:27.560 --> 0:16:30.600
<v Speaker 2>twenty five twenty dollars a month with commercials too shows

0:16:30.600 --> 0:16:32.400
<v Speaker 2>for stuff that I don't really like. But if I

0:16:32.520 --> 0:16:35.320
<v Speaker 2>really rock with like you know, Cardi B, then I'll

0:16:35.360 --> 0:16:37.800
<v Speaker 2>just subscribe to her. If I really rock with this

0:16:37.840 --> 0:16:40.240
<v Speaker 2>particular brand, and I'll subscribe directly to them or that

0:16:40.280 --> 0:16:43.280
<v Speaker 2>person or you guys like you guys just like okay,

0:16:43.320 --> 0:16:45.640
<v Speaker 2>then I'll just subscribe directly to y'all, and you guys

0:16:45.640 --> 0:16:48.640
<v Speaker 2>get all the revenue. You own the content, and you

0:16:48.680 --> 0:16:50.480
<v Speaker 2>make the and you call the shots.

0:16:51.440 --> 0:16:53.920
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0:16:54.040 --> 0:16:57.960
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0:17:02.240 --> 0:17:06.159
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0:17:06.200 --> 0:17:10.600
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0:17:16.840 --> 0:17:19.720
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0:17:24.600 --> 0:17:27.399
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0:17:34.160 --> 0:17:37.360
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0:17:41.440 --> 0:17:43.639
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0:17:58.440 --> 0:18:01.240
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0:18:01.440 --> 0:18:03.720
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0:18:14.280 --> 0:18:16.360
<v Speaker 6>So, all right, so let's get into this conversation off

0:18:16.359 --> 0:18:19.439
<v Speaker 6>fan base. What's the first steps that you took to

0:18:19.440 --> 0:18:22.240
<v Speaker 6>get the company off the ground and how much money

0:18:22.320 --> 0:18:24.480
<v Speaker 6>was it actually to actually get the company off the ground.

0:18:24.760 --> 0:18:26.399
<v Speaker 5>So do you don't have a tech background? Right?

0:18:26.560 --> 0:18:26.600
<v Speaker 7>No?

0:18:26.920 --> 0:18:27.240
<v Speaker 5>All right?

0:18:27.280 --> 0:18:29.800
<v Speaker 6>So you have an idea, but you don't necessarily know

0:18:29.880 --> 0:18:31.840
<v Speaker 6>how to actually go about it. So what's the first

0:18:31.840 --> 0:18:34.400
<v Speaker 6>thing that you did to actually get an app? Because

0:18:34.440 --> 0:18:36.520
<v Speaker 6>a lot of people have ideas about app they don't

0:18:36.520 --> 0:18:37.480
<v Speaker 6>even know how to go about it.

0:18:37.840 --> 0:18:43.280
<v Speaker 2>Well, I mean, I think I educated myself through mentors.

0:18:43.800 --> 0:18:48.320
<v Speaker 2>So there's my three mentors and tech immediately, Joel Berk's

0:18:48.480 --> 0:18:51.639
<v Speaker 2>Barry Gibbings and Justin Dawkins, and so the three of

0:18:51.680 --> 0:18:54.440
<v Speaker 2>them have a company called Collapse Capital. So Jewel Berks

0:18:54.440 --> 0:18:56.280
<v Speaker 2>had a company called part Pick that she saw the

0:18:56.280 --> 0:19:00.520
<v Speaker 2>Amazon and exited. And Barry Gibbons had a vent a startup,

0:19:00.560 --> 0:19:03.280
<v Speaker 2>a tech startup, and Justin is their partner, and they

0:19:03.280 --> 0:19:06.640
<v Speaker 2>have a company called Collab Capital where they invest in people.

0:19:06.680 --> 0:19:08.240
<v Speaker 2>So I went to them and I met them at

0:19:08.400 --> 0:19:11.960
<v Speaker 2>the gathering spot in Atlanta, Georgia where everybody comes together

0:19:12.000 --> 0:19:15.760
<v Speaker 2>and meets and has great ideas. And I got to pick. Yeah,

0:19:15.880 --> 0:19:17.640
<v Speaker 2>so I got to I got to pick their brains.

0:19:17.680 --> 0:19:20.560
<v Speaker 2>And they were more than gracious to just give me

0:19:21.160 --> 0:19:24.560
<v Speaker 2>the information about you know, you know, how much should

0:19:24.560 --> 0:19:26.720
<v Speaker 2>a CTO have, what kind of equity like to the

0:19:26.760 --> 0:19:29.080
<v Speaker 2>other this idea which you're gonna build, You need an MVP.

0:19:29.280 --> 0:19:31.240
<v Speaker 2>So I was just learning, you need a deck, you

0:19:31.280 --> 0:19:33.240
<v Speaker 2>need you know, you need a proof of concept.

0:19:33.520 --> 0:19:34.679
<v Speaker 3>So they're okay, okay, okay.

0:19:34.760 --> 0:19:37.040
<v Speaker 2>So I just had all that information and I just

0:19:37.080 --> 0:19:40.520
<v Speaker 2>started researching and then I'm kind of one of those

0:19:40.600 --> 0:19:42.919
<v Speaker 2>kind of do it do it off, I need to

0:19:42.920 --> 0:19:45.080
<v Speaker 2>do it all type of people. So even the deck,

0:19:45.160 --> 0:19:48.159
<v Speaker 2>like I had somebody, they gave me somebody that builds decks,

0:19:48.359 --> 0:19:50.280
<v Speaker 2>but I said, send me the deck in Keynote and

0:19:50.280 --> 0:19:52.679
<v Speaker 2>then I just started clicking buttons and I built my

0:19:52.760 --> 0:19:54.520
<v Speaker 2>deck and learned how to use Keynote. Now, so now

0:19:54.560 --> 0:19:56.840
<v Speaker 2>I'm a keynote whiz. So I'm the kind of person

0:19:56.880 --> 0:19:58.479
<v Speaker 2>that is just figure it out on my own if

0:19:58.520 --> 0:20:00.679
<v Speaker 2>I need to. And I'm a produce, so I know

0:20:00.720 --> 0:20:02.680
<v Speaker 2>what it's I know what the app is supposed to

0:20:02.760 --> 0:20:04.359
<v Speaker 2>look like, what it's supposed to feel like, what the

0:20:04.359 --> 0:20:05.399
<v Speaker 2>buttons are supposed to do.

0:20:06.000 --> 0:20:06.720
<v Speaker 3>All I need I need.

0:20:06.760 --> 0:20:08.159
<v Speaker 2>I know what the colors are supposed to be, so

0:20:08.160 --> 0:20:10.159
<v Speaker 2>all I need is somebody to build it. So that

0:20:10.280 --> 0:20:13.960
<v Speaker 2>was the part that was very very.

0:20:14.600 --> 0:20:16.560
<v Speaker 3>Hard for me. Yeah, it was. It was. It was

0:20:16.560 --> 0:20:17.080
<v Speaker 3>a challenge.

0:20:17.119 --> 0:20:19.919
<v Speaker 2>But again, and I had somebody that was working with

0:20:19.960 --> 0:20:21.760
<v Speaker 2>me on this, which is really weird. It was this

0:20:22.280 --> 0:20:24.160
<v Speaker 2>young lady that was working with me on the app

0:20:24.160 --> 0:20:25.840
<v Speaker 2>and she was kind of like guiding me through it.

0:20:26.080 --> 0:20:28.280
<v Speaker 2>But then she just disappeared and I was like, Okay,

0:20:28.359 --> 0:20:33.119
<v Speaker 2>now I'm really out here, like I'm dolo. So my

0:20:33.160 --> 0:20:35.960
<v Speaker 2>attorney at the time introduced me to my now CTO

0:20:36.800 --> 0:20:41.119
<v Speaker 2>and and he built the app. Very talented god by

0:20:41.160 --> 0:20:43.760
<v Speaker 2>the name of Romero Cannavas. That's like my guy, my

0:20:43.880 --> 0:20:47.159
<v Speaker 2>right hand and what we do at fan Base couldn't

0:20:47.200 --> 0:20:50.359
<v Speaker 2>build it without them, And so we just started the

0:20:50.400 --> 0:20:53.800
<v Speaker 2>process of putting together the early stages of what fan

0:20:53.840 --> 0:20:54.280
<v Speaker 2>Base would be.

0:20:54.440 --> 0:20:56.760
<v Speaker 8>So when you meet him and you're putting the plants together,

0:20:57.200 --> 0:21:00.760
<v Speaker 8>how long before the actual completion of the idea.

0:21:00.840 --> 0:21:01.800
<v Speaker 3>So it's about six months.

0:21:01.800 --> 0:21:03.680
<v Speaker 2>So we built it from We built the MVP from

0:21:04.200 --> 0:21:05.520
<v Speaker 2>like July to December.

0:21:06.240 --> 0:21:10.520
<v Speaker 5>MVP middle viable products, And that's just like.

0:21:12.040 --> 0:21:14.720
<v Speaker 6>The most important things that need to be part of

0:21:14.720 --> 0:21:15.320
<v Speaker 6>the situation.

0:21:15.680 --> 0:21:20.240
<v Speaker 2>Yeah, because so typically, and this comes from people in

0:21:20.320 --> 0:21:22.800
<v Speaker 2>black tech, is like we don't get to write our

0:21:22.840 --> 0:21:25.119
<v Speaker 2>ideas down on a napkin and slide it over to

0:21:25.119 --> 0:21:27.600
<v Speaker 2>somebody say okay, I'll fund that for twenty million dollars,

0:21:27.920 --> 0:21:30.720
<v Speaker 2>because because along the way, you know, I would hear

0:21:30.760 --> 0:21:33.760
<v Speaker 2>from from other people in tech and say, man, like

0:21:34.119 --> 0:21:37.359
<v Speaker 2>these dudes got twenty million dollars and spend all the

0:21:37.400 --> 0:21:39.800
<v Speaker 2>money on some other bullshit and never even built an MVP,

0:21:40.000 --> 0:21:41.960
<v Speaker 2>never built a prototype. They just take the money and

0:21:42.520 --> 0:21:44.280
<v Speaker 2>trick it off or do something like that, and they're

0:21:44.320 --> 0:21:46.960
<v Speaker 2>not They're not black. R we don't get we don't

0:21:47.000 --> 0:21:48.200
<v Speaker 2>get you know, we get to you know, we don't

0:21:48.200 --> 0:21:51.480
<v Speaker 2>get a nap. We have to prove ourselves be on

0:21:51.520 --> 0:21:53.320
<v Speaker 2>a shadow of a doubt. So I knew, Okay, I'm

0:21:53.359 --> 0:21:56.280
<v Speaker 2>gonna have to make something that like, Okay, this shit

0:21:56.520 --> 0:21:59.400
<v Speaker 2>really really works and once people have those light bulb moments, right,

0:21:59.840 --> 0:22:04.080
<v Speaker 2>And I'm gracious enough in building a platform that I

0:22:04.160 --> 0:22:07.080
<v Speaker 2>know that because I hated every social media platform that

0:22:07.119 --> 0:22:09.760
<v Speaker 2>came out except for Instagram. I was hated all on

0:22:09.840 --> 0:22:12.160
<v Speaker 2>my thought, and I mean not dislike them. I hated

0:22:12.200 --> 0:22:14.439
<v Speaker 2>on them, like oh, this is stupid. Like first time

0:22:14.480 --> 0:22:16.600
<v Speaker 2>I saw first time I saw MySpace, I was like.

0:22:16.560 --> 0:22:18.919
<v Speaker 3>That's done. And I was like, oh, and I was

0:22:18.960 --> 0:22:20.480
<v Speaker 3>on Facebook, that's done. I was like oh.

0:22:20.840 --> 0:22:22.520
<v Speaker 2>And I saw Twitter and I was like I got

0:22:22.520 --> 0:22:24.000
<v Speaker 2>on Twitter and oh eight nobody was on there. And

0:22:24.040 --> 0:22:26.280
<v Speaker 2>I left and then I came back like the end

0:22:26.320 --> 0:22:29.080
<v Speaker 2>of O nine, and I thought about it. I was like, Oh,

0:22:29.119 --> 0:22:31.200
<v Speaker 2>this is going to be the news before the news,

0:22:31.400 --> 0:22:33.400
<v Speaker 2>so somebody get to shooting. This is how I think

0:22:33.440 --> 0:22:36.000
<v Speaker 2>somebody get to shooting. It'll be on Twitter before the news.

0:22:36.040 --> 0:22:38.320
<v Speaker 2>Even though they were shooting at the club. And that's

0:22:38.400 --> 0:22:41.160
<v Speaker 2>kind of what you see now. I checked Twitter. Twitter

0:22:41.280 --> 0:22:44.080
<v Speaker 2>is my news before anything, so that's you know, I

0:22:44.160 --> 0:22:46.639
<v Speaker 2>knew that. So and then Instagram is the only one

0:22:46.680 --> 0:22:48.040
<v Speaker 2>that I got because I said, this is going to

0:22:48.119 --> 0:22:48.920
<v Speaker 2>kill the website.

0:22:49.200 --> 0:22:50.080
<v Speaker 3>So websites are done.

0:22:50.119 --> 0:22:53.320
<v Speaker 2>I haven't been to a website in ten years because

0:22:53.320 --> 0:22:58.920
<v Speaker 2>I can see TMZ and ESPN and you know, some

0:22:58.960 --> 0:23:00.959
<v Speaker 2>funny comedians and all this kind of stuff all at

0:23:00.960 --> 0:23:02.639
<v Speaker 2>the same time. So I just knew that that was

0:23:02.680 --> 0:23:06.120
<v Speaker 2>what the future of social media is gonna be. So

0:23:07.040 --> 0:23:10.400
<v Speaker 2>that's what that's what led me to thinking about fan base.

0:23:10.760 --> 0:23:14.840
<v Speaker 6>So all right, so you get the CTO, he builds it.

0:23:14.880 --> 0:23:17.040
<v Speaker 6>You hadn't mentioned the equity, So did you give him

0:23:17.080 --> 0:23:19.680
<v Speaker 6>equity as opposed to paying him or so.

0:23:19.680 --> 0:23:21.240
<v Speaker 2>So the first thing, and this is when I knew

0:23:21.240 --> 0:23:24.480
<v Speaker 2>I was onto something. I paid them directly right just

0:23:24.520 --> 0:23:27.480
<v Speaker 2>to build it. But I made sure that on the code.

0:23:27.600 --> 0:23:30.760
<v Speaker 2>How was it to cost the building It costs like

0:23:30.760 --> 0:23:33.080
<v Speaker 2>two hundred thous what costs initially about one hundred thousand

0:23:33.760 --> 0:23:36.199
<v Speaker 2>to build it just to do that, And and the

0:23:36.280 --> 0:23:39.840
<v Speaker 2>fact that if this was done in the state, it

0:23:39.920 --> 0:23:41.399
<v Speaker 2>probably would have cost me like three I couldn't have

0:23:41.400 --> 0:23:43.520
<v Speaker 2>built this in America because it's the time and the

0:23:43.560 --> 0:23:45.400
<v Speaker 2>resources it takes the building. It probably would have taken

0:23:45.400 --> 0:23:47.280
<v Speaker 2>me like three hundred and fifty grand to build it,

0:23:47.280 --> 0:23:48.960
<v Speaker 2>because that's just how much. You know, if you get

0:23:48.960 --> 0:23:50.879
<v Speaker 2>somebody because you hear it, you hear a lot of

0:23:50.880 --> 0:23:52.520
<v Speaker 2>people say, oh, I'm gonna go to India.

0:23:52.760 --> 0:23:55.359
<v Speaker 5>We did that. Yeah, yeah, we so we had not

0:23:55.440 --> 0:23:56.000
<v Speaker 5>to cut you off.

0:23:56.000 --> 0:23:58.440
<v Speaker 6>But we had an app that he was building for DJs,

0:23:59.040 --> 0:24:02.000
<v Speaker 6>and we realiz that it was going to cost like

0:24:02.040 --> 0:24:05.200
<v Speaker 6>five hundred thousand buildings in America, but in India except

0:24:05.280 --> 0:24:07.240
<v Speaker 6>they said we can get it done for like fifty

0:24:07.280 --> 0:24:13.720
<v Speaker 6>thousand man, so we ended up paying You paid one

0:24:13.760 --> 0:24:16.880
<v Speaker 6>guy like twenty thousand. Yeah, we paid him like twenty

0:24:16.880 --> 0:24:19.440
<v Speaker 6>thousand and eight. They it was terrible, you know, telling

0:24:19.600 --> 0:24:23.440
<v Speaker 6>was wrong, it didn't work properly, everything was bad, and

0:24:23.600 --> 0:24:26.440
<v Speaker 6>they after a while they stopped answering. Then they went

0:24:26.480 --> 0:24:28.679
<v Speaker 6>on holiday, which you found out the holidays is like

0:24:28.720 --> 0:24:29.440
<v Speaker 6>three weeks.

0:24:29.960 --> 0:24:33.119
<v Speaker 5>And then we hired another Indian to go find.

0:24:32.880 --> 0:24:35.560
<v Speaker 6>This the guy in India, Yeah, he was in the jungle,

0:24:35.600 --> 0:24:36.840
<v Speaker 6>and paid him like five thousand.

0:24:36.920 --> 0:24:39.280
<v Speaker 8>Right, we paid a flight for him. So the next

0:24:39.280 --> 0:24:41.080
<v Speaker 8>thing he tried to find was in the jungle. So

0:24:41.119 --> 0:24:43.480
<v Speaker 8>then we paid it his flight to go find him.

0:24:43.640 --> 0:24:45.159
<v Speaker 8>But he end never ran.

0:24:45.040 --> 0:24:46.919
<v Speaker 6>Off on He ran off on this so we got

0:24:46.960 --> 0:24:49.160
<v Speaker 6>burnt pretty bad. We lost about thirty thousand dollars.

0:24:49.200 --> 0:24:49.480
<v Speaker 3>Wow.

0:24:49.760 --> 0:24:51.920
<v Speaker 5>Yeah, never got any kind of proble.

0:24:51.960 --> 0:24:54.919
<v Speaker 2>Mean, And what I tell people about when I tell

0:24:54.960 --> 0:24:58.159
<v Speaker 2>people about India, it's not a knock to get India,

0:24:58.359 --> 0:25:00.199
<v Speaker 2>it's it's on the other side of the plane. So

0:25:00.240 --> 0:25:03.880
<v Speaker 2>the times is off. Argentina is just like an hour head.

0:25:04.000 --> 0:25:07.920
<v Speaker 2>And Argentina is just like they hungry, like they like yo,

0:25:08.119 --> 0:25:10.360
<v Speaker 2>we can cold, just as good as Facebook and all

0:25:10.400 --> 0:25:13.280
<v Speaker 2>these major corporations and so and it was just fortunate

0:25:13.320 --> 0:25:17.119
<v Speaker 2>that Ramiro lives in Atlanta, so his company is based

0:25:17.119 --> 0:25:20.280
<v Speaker 2>here in Atlanta. So equity was not a part of

0:25:20.280 --> 0:25:23.879
<v Speaker 2>the conversation. It was built. And then what he did,

0:25:24.320 --> 0:25:26.320
<v Speaker 2>and this is this is when I said, Okay, I

0:25:26.400 --> 0:25:28.679
<v Speaker 2>got something here. Because they had been in business for

0:25:28.720 --> 0:25:32.280
<v Speaker 2>about ten years or so already, and he said, we

0:25:32.320 --> 0:25:34.560
<v Speaker 2>want to invest in this. This is the first this

0:25:34.600 --> 0:25:36.240
<v Speaker 2>is the first app that we've ever been a part of.

0:25:36.280 --> 0:25:39.160
<v Speaker 2>And they've built stuff for the CDC and Taco Bell

0:25:39.240 --> 0:25:41.040
<v Speaker 2>and all these other companies and a lot of startups

0:25:41.080 --> 0:25:42.679
<v Speaker 2>to come through their doors and they've built stuff and

0:25:42.720 --> 0:25:44.639
<v Speaker 2>gone along. But it was like, nah, we want to

0:25:44.760 --> 0:25:46.520
<v Speaker 2>we want to be a part of this because we

0:25:46.640 --> 0:25:48.199
<v Speaker 2>rock with you and we think this is like what

0:25:48.240 --> 0:25:49.760
<v Speaker 2>the future is about. And I said, okay, I'm on

0:25:49.800 --> 0:25:53.159
<v Speaker 2>this something because and it was great because then I

0:25:53.280 --> 0:25:56.440
<v Speaker 2>had him. And this is a lesson that I learned

0:25:56.480 --> 0:25:58.479
<v Speaker 2>and had to know is if you're going to raise capital,

0:25:58.720 --> 0:26:01.880
<v Speaker 2>you're going to have to have a ct because if

0:26:01.920 --> 0:26:04.399
<v Speaker 2>you because if nobody's gonna give you money, if the

0:26:04.440 --> 0:26:06.639
<v Speaker 2>person that is gonna build they can just pick up

0:26:06.640 --> 0:26:07.000
<v Speaker 2>and leave.

0:26:07.359 --> 0:26:09.600
<v Speaker 5>The technology officers, yeah.

0:26:09.560 --> 0:26:12.080
<v Speaker 2>They have to have some skin in the game that

0:26:12.080 --> 0:26:14.280
<v Speaker 2>they're attached to the product just as much as you.

0:26:14.359 --> 0:26:16.399
<v Speaker 2>So you guys are in it together, so that they

0:26:16.480 --> 0:26:18.199
<v Speaker 2>just look at like they don't take it as a check, like, oh,

0:26:18.200 --> 0:26:20.639
<v Speaker 2>here's a check, here's your app. Because then when you

0:26:20.720 --> 0:26:22.320
<v Speaker 2>go to raise money, somebod's gonna ask you we who's

0:26:22.320 --> 0:26:24.439
<v Speaker 2>gonna help you build this? And if you don't have

0:26:24.480 --> 0:26:26.280
<v Speaker 2>a CTO, you have to get one. So people, and

0:26:26.320 --> 0:26:29.560
<v Speaker 2>those are the things that I learned from Jewel and

0:26:29.600 --> 0:26:31.719
<v Speaker 2>Barry and justin like you got to have a CTO,

0:26:31.760 --> 0:26:33.879
<v Speaker 2>they have to own part of the company, you know.

0:26:34.000 --> 0:26:36.880
<v Speaker 2>And so that's the that's the situation that arose because

0:26:36.880 --> 0:26:38.159
<v Speaker 2>it makes me best just feel comfortable.

0:26:38.320 --> 0:26:40.880
<v Speaker 8>Was that the first time, as you were obviously finding

0:26:40.960 --> 0:26:43.679
<v Speaker 8>Romero he's building it. Is this the first time you're thinking,

0:26:43.960 --> 0:26:46.480
<v Speaker 8>all right, this is my company, I'm gonna allow other

0:26:46.480 --> 0:26:49.760
<v Speaker 8>people to have shares in this equity In the situation.

0:26:49.440 --> 0:26:51.760
<v Speaker 2>No, so we were still we were still going to

0:26:51.840 --> 0:26:56.040
<v Speaker 2>go the route. Initially, I just left it alone because

0:26:56.040 --> 0:26:58.320
<v Speaker 2>I didn't want anybody to know that I was attached

0:26:58.359 --> 0:27:04.719
<v Speaker 2>to it, because of the stigma that.

0:27:03.040 --> 0:27:04.879
<v Speaker 3>That Unfortunately.

0:27:05.840 --> 0:27:09.360
<v Speaker 2>When my companies, Yeah, when white people build something, it's

0:27:09.359 --> 0:27:11.480
<v Speaker 2>a perceived it's for all people. But when black people

0:27:11.480 --> 0:27:14.000
<v Speaker 2>build something, it's perceived it's only for black people. And

0:27:14.160 --> 0:27:17.800
<v Speaker 2>fan base, its fan base is for every single user

0:27:17.840 --> 0:27:19.720
<v Speaker 2>on the planet. So I just wanted to stay as

0:27:19.800 --> 0:27:22.680
<v Speaker 2>far away as I possibly could. So I did that,

0:27:22.760 --> 0:27:27.760
<v Speaker 2>and I wanted a proof of concept without without corrupting

0:27:27.800 --> 0:27:30.199
<v Speaker 2>the data. So I didn't tell anybody I built it.

0:27:30.359 --> 0:27:31.840
<v Speaker 2>I didn't tell nobody to use it. I just want

0:27:31.840 --> 0:27:33.280
<v Speaker 2>to see if I put it out there with somebody

0:27:33.400 --> 0:27:36.600
<v Speaker 2>use it and make money, and people did, and in

0:27:36.720 --> 0:27:39.000
<v Speaker 2>a year we got to about ten thousand users and

0:27:39.080 --> 0:27:41.720
<v Speaker 2>a couple of users made four grand, six grand. I said, Okay,

0:27:41.880 --> 0:27:44.560
<v Speaker 2>now I can walk into a room and say I

0:27:44.600 --> 0:27:47.000
<v Speaker 2>didn't tell nobody, I didn't pay nobody to talk about this.

0:27:47.480 --> 0:27:50.040
<v Speaker 2>I didn't spend any money on marketing that someone could

0:27:50.040 --> 0:27:53.840
<v Speaker 2>actually use the platform and do that. And so that

0:27:53.960 --> 0:27:56.280
<v Speaker 2>I had one VC call and it's still kind of

0:27:56.320 --> 0:27:58.639
<v Speaker 2>rub me the wrong way, like you're supposed to like

0:27:59.080 --> 0:28:01.840
<v Speaker 2>you're supposed to be like, Okay, here's the money to

0:28:01.920 --> 0:28:04.119
<v Speaker 2>do this, And it didn't work out that way. And

0:28:04.160 --> 0:28:07.600
<v Speaker 2>then covid just came down like a hammer, and we

0:28:07.640 --> 0:28:08.400
<v Speaker 2>was all inside.

0:28:09.000 --> 0:28:09.840
<v Speaker 3>What was that feeling like?

0:28:09.920 --> 0:28:12.560
<v Speaker 8>Right, you had the idea, you built it, you don't

0:28:12.560 --> 0:28:14.480
<v Speaker 8>tell anybody's all word of mouth. What's that feeling like?

0:28:14.520 --> 0:28:17.480
<v Speaker 8>Because every time we tell people like celebrate all the ones. Right,

0:28:18.280 --> 0:28:20.560
<v Speaker 8>once you start seeing people making money on your idea,

0:28:20.960 --> 0:28:22.600
<v Speaker 8>what's the feeling like at that time for you?

0:28:23.080 --> 0:28:23.280
<v Speaker 3>Oh?

0:28:23.320 --> 0:28:27.040
<v Speaker 2>It was enormous because I just because in my mind

0:28:27.320 --> 0:28:31.480
<v Speaker 2>the calculations I'm learning about, like Okay, how much can

0:28:31.520 --> 0:28:35.159
<v Speaker 2>you scale this? How far can this idea go? That

0:28:35.280 --> 0:28:37.600
<v Speaker 2>every single person on the planet has the ability to

0:28:37.600 --> 0:28:40.920
<v Speaker 2>turn themselves into their own business because that's what you're doing.

0:28:41.240 --> 0:28:44.520
<v Speaker 2>You're democratizing access to distribution for every single user on

0:28:44.560 --> 0:28:48.440
<v Speaker 2>the planet. And that's enormous for brands and every single person.

0:28:49.040 --> 0:28:53.320
<v Speaker 2>And when I think of our competitors out there, I

0:28:53.400 --> 0:28:55.719
<v Speaker 2>don't like when people talk about fan base, they say

0:28:55.760 --> 0:28:59.360
<v Speaker 2>it's fan base for content creators or artists or musicians,

0:28:59.400 --> 0:29:03.160
<v Speaker 2>and they isolated and platforms the other the other platforms

0:29:03.240 --> 0:29:06.360
<v Speaker 2>tend to do that they call the user a content creator,

0:29:06.400 --> 0:29:08.960
<v Speaker 2>when in truth, we're all content creators. Every single person

0:29:08.960 --> 0:29:12.000
<v Speaker 2>on social media's creating content. If you're commenting, posting, you're

0:29:12.040 --> 0:29:14.320
<v Speaker 2>posting once a year, one hundred times a day, we're

0:29:14.360 --> 0:29:17.760
<v Speaker 2>all content creators. And so that that made me feel,

0:29:17.960 --> 0:29:20.160
<v Speaker 2>you know, really good, because now the sky's the limit.

0:29:20.800 --> 0:29:24.560
<v Speaker 6>So let me ask you this, as far as the app,

0:29:25.000 --> 0:29:29.400
<v Speaker 6>can you just explain every single aspect of the app

0:29:29.440 --> 0:29:32.400
<v Speaker 6>and details where you can give like a a perspective

0:29:32.440 --> 0:29:34.160
<v Speaker 6>of people that might not be familiar with it.

0:29:34.280 --> 0:29:38.000
<v Speaker 2>Well, okay, yeah, So so fan base is photo, video,

0:29:38.880 --> 0:29:44.640
<v Speaker 2>livestream and audio and long form content that's monetizable for

0:29:44.800 --> 0:29:47.680
<v Speaker 2>every single user on the planet, so you can have

0:29:47.840 --> 0:29:50.760
<v Speaker 2>so you can it's free to dol, free to use.

0:29:50.800 --> 0:29:55.440
<v Speaker 2>But you can also simultaneously have subscribers at the same time,

0:29:55.480 --> 0:29:57.840
<v Speaker 2>so you can have follower you have one hundred thousand

0:29:57.880 --> 0:30:01.720
<v Speaker 2>subscribers and one hundred thousand followers and twenty thousand subscribers

0:30:01.760 --> 0:30:03.560
<v Speaker 2>and they be on the exact same page. It's just

0:30:03.600 --> 0:30:07.200
<v Speaker 2>the content that you deem for subscribers only they can

0:30:07.240 --> 0:30:09.920
<v Speaker 2>see and it's paywall or they can unlock it, and

0:30:09.920 --> 0:30:11.560
<v Speaker 2>then the free stuff is for everybody else like all

0:30:11.560 --> 0:30:12.920
<v Speaker 2>the other social media platforms.

0:30:13.040 --> 0:30:13.680
<v Speaker 5>How much is it.

0:30:13.560 --> 0:30:16.520
<v Speaker 2>It's like it's four ninety nine a month per person

0:30:16.560 --> 0:30:17.400
<v Speaker 2>you subscribe to.

0:30:18.480 --> 0:30:22.120
<v Speaker 5>So per person subscribe to. So if I subscribe to.

0:30:24.120 --> 0:30:27.520
<v Speaker 6>Little Wing, I'm paying five dollars. If I subscribe to

0:30:27.680 --> 0:30:29.680
<v Speaker 6>Earn your Legion, I'm paying five dollars.

0:30:29.360 --> 0:30:33.600
<v Speaker 5>If every single time it's a five dollars yall, we

0:30:33.600 --> 0:30:34.280
<v Speaker 5>couldn't do that.

0:30:34.360 --> 0:30:37.520
<v Speaker 2>And this is important to say because I know that

0:30:38.360 --> 0:30:42.320
<v Speaker 2>the conversation of subscriptions has become so mainstream the last

0:30:42.360 --> 0:30:45.840
<v Speaker 2>two or three years. Fan Base was the first native

0:30:45.880 --> 0:30:48.520
<v Speaker 2>application to allow a user to have a follower and

0:30:48.560 --> 0:30:51.120
<v Speaker 2>a subscriber at the same time, and the reason I

0:30:51.160 --> 0:30:53.440
<v Speaker 2>know we were first because Apple wouldn't let us do it.

0:30:54.560 --> 0:30:57.240
<v Speaker 2>And that's the crazy part about it. So when you

0:30:57.440 --> 0:31:00.800
<v Speaker 2>when you subscribe it like Spotify or or Netflix or

0:31:00.840 --> 0:31:03.720
<v Speaker 2>whatever it is, you create something called a subscription profile

0:31:03.760 --> 0:31:06.960
<v Speaker 2>on Apple, right, And so we went to Apple said

0:31:07.000 --> 0:31:08.400
<v Speaker 2>we want to make an app that allows you to

0:31:08.400 --> 0:31:10.479
<v Speaker 2>subscribe to whoever you want to subscribe to, and they

0:31:10.480 --> 0:31:14.120
<v Speaker 2>were like no, because if one person subscribed to fifty people,

0:31:14.160 --> 0:31:16.360
<v Speaker 2>that's fifty subscription profiles we have to keep up with.

0:31:16.760 --> 0:31:19.120
<v Speaker 2>They were like, we're not letting y'all do that. So initially,

0:31:19.160 --> 0:31:22.520
<v Speaker 2>what we did is allow users to subscribe to one person,

0:31:23.240 --> 0:31:26.200
<v Speaker 2>three people, or five people, so each one of those

0:31:26.240 --> 0:31:28.760
<v Speaker 2>is an individual subscription profile that only Apple has to

0:31:28.840 --> 0:31:29.360
<v Speaker 2>keep up with.

0:31:29.800 --> 0:31:32.000
<v Speaker 3>But you get five people for one profile.

0:31:32.680 --> 0:31:37.840
<v Speaker 2>So fast forward to Instagram aligned subscriptions.

0:31:37.120 --> 0:31:38.800
<v Speaker 3>And I was like, wait a minute.

0:31:39.200 --> 0:31:41.480
<v Speaker 2>I was like, that means Apples changed it their way

0:31:41.560 --> 0:31:43.400
<v Speaker 2>because now you can subscribe to whoever you want to

0:31:43.440 --> 0:31:45.840
<v Speaker 2>on Instagram and I was like, that didn't exist before

0:31:45.880 --> 0:31:47.960
<v Speaker 2>we did it. And I remember Rameiro saying, that's a

0:31:48.000 --> 0:31:50.400
<v Speaker 2>good thing because you're cause that means you're doing something

0:31:50.400 --> 0:31:52.280
<v Speaker 2>that nobody's been done. Whenever you run into a barrier

0:31:52.320 --> 0:31:55.080
<v Speaker 2>in tech, that means oh, nobody's done it. But he's like,

0:31:55.080 --> 0:31:56.680
<v Speaker 2>but we can work our way around that. And that

0:31:56.760 --> 0:31:57.920
<v Speaker 2>was the workaround we came up with.

0:31:58.360 --> 0:32:02.080
<v Speaker 8>So when they're creating content, content creators, everybody is right,

0:32:02.520 --> 0:32:06.240
<v Speaker 8>I know, especially like on Instagram you have five hundred

0:32:06.240 --> 0:32:09.640
<v Speaker 8>thousand followers, a million followers, Not everybody sees that content.

0:32:11.040 --> 0:32:12.280
<v Speaker 7>What's that like for fanbase?

0:32:12.400 --> 0:32:12.560
<v Speaker 3>Right?

0:32:12.680 --> 0:32:14.920
<v Speaker 8>Is it the same out Like everybody that follows me

0:32:14.960 --> 0:32:17.440
<v Speaker 8>will be updated on what I'm doing. Yeah, it doesn't

0:32:17.480 --> 0:32:20.320
<v Speaker 8>matter if I'm free or subscription. I'ld still be something

0:32:20.360 --> 0:32:22.080
<v Speaker 8>that could be unlocked it from subscription.

0:32:21.760 --> 0:32:22.480
<v Speaker 3>You know, it doesn't matter.

0:32:22.560 --> 0:32:25.600
<v Speaker 2>It doesn't matter because that that is the goal is

0:32:25.640 --> 0:32:28.200
<v Speaker 2>for us to allow anybody to make as much money

0:32:28.200 --> 0:32:29.040
<v Speaker 2>as it possibly can.

0:32:29.400 --> 0:32:29.560
<v Speaker 3>Right.

0:32:30.040 --> 0:32:34.200
<v Speaker 2>So on current social media platforms like Instagram, and I'm

0:32:34.320 --> 0:32:37.640
<v Speaker 2>very critical of that. Instagram was fun until about twenty fourteen, right,

0:32:37.920 --> 0:32:39.840
<v Speaker 2>and that's when they started running ads, and so because

0:32:39.880 --> 0:32:41.360
<v Speaker 2>you would go viral, you could wind up with a

0:32:41.360 --> 0:32:42.440
<v Speaker 2>million followers in a day.

0:32:42.960 --> 0:32:43.520
<v Speaker 3>It was popping.

0:32:43.600 --> 0:32:46.200
<v Speaker 2>Somebody might say something, you know, go viral and it's like, yo,

0:32:46.280 --> 0:32:48.360
<v Speaker 2>I got like three hundred thousand followers in a day. Right,

0:32:48.880 --> 0:32:52.200
<v Speaker 2>It doesn't work that way anymore. That's because Instagram and

0:32:52.240 --> 0:32:56.720
<v Speaker 2>Facebook are built around advertising, and so I tell people

0:32:56.720 --> 0:32:58.480
<v Speaker 2>all the time, and people are like, I never thought

0:32:58.480 --> 0:33:00.440
<v Speaker 2>of that. I was like, why would Instagram you reach

0:33:00.480 --> 0:33:03.240
<v Speaker 2>a million people? When they charge people to reach a

0:33:03.240 --> 0:33:06.680
<v Speaker 2>million people? So they can't do that. Right, If you

0:33:06.720 --> 0:33:08.760
<v Speaker 2>go to your iPhone right now, try to boost your

0:33:08.760 --> 0:33:11.440
<v Speaker 2>posts on Instagram. It'll take you ten thousand dollars to

0:33:11.480 --> 0:33:13.320
<v Speaker 2>reach the minimum of a million people, and you may

0:33:13.400 --> 0:33:15.680
<v Speaker 2>or may not reach those people. Right, So if you

0:33:15.720 --> 0:33:19.240
<v Speaker 2>got twenty million followers, you think that every time you

0:33:19.280 --> 0:33:21.480
<v Speaker 2>post a photo, Instagram's gonna send that to twenty million

0:33:21.520 --> 0:33:24.880
<v Speaker 2>people if you could do that every single time. And

0:33:24.960 --> 0:33:27.360
<v Speaker 2>what I said before was it was cool when it

0:33:27.400 --> 0:33:30.920
<v Speaker 2>was just text and photo. Once video gets involved, now

0:33:30.960 --> 0:33:34.040
<v Speaker 2>you're a network, you know, Like I say, eighteen million

0:33:34.040 --> 0:33:38.320
<v Speaker 2>people watch Sunday Night football during football season. NBC charges

0:33:38.360 --> 0:33:41.680
<v Speaker 2>eight hundred and sixty thousand dollars for a thirty second spot.

0:33:41.920 --> 0:33:44.400
<v Speaker 2>So if you could post a video on Instagram and

0:33:44.400 --> 0:33:47.240
<v Speaker 2>it reached eighteen million people, you catch charge eight hundred

0:33:47.280 --> 0:33:49.520
<v Speaker 2>and sixty thousand dollars every time you did that. But

0:33:49.560 --> 0:33:51.760
<v Speaker 2>guess what happens. The brands would come and pay you

0:33:52.360 --> 0:33:55.120
<v Speaker 2>and not pay Instagram. So for that very reason, they

0:33:55.120 --> 0:33:57.360
<v Speaker 2>have to limit the amount of people that see your

0:33:57.360 --> 0:34:00.160
<v Speaker 2>content so they can make money. You still get engage,

0:34:00.320 --> 0:34:02.240
<v Speaker 2>but it's about three to four percent of your following,

0:34:02.840 --> 0:34:04.720
<v Speaker 2>but it's not the one hundred percent. So on fan base,

0:34:04.760 --> 0:34:07.720
<v Speaker 2>we want everybody to see your content. I mean, Beyonce

0:34:07.880 --> 0:34:09.960
<v Speaker 2>got two hundred and thirty one million followers.

0:34:10.160 --> 0:34:10.720
<v Speaker 3>She cheat.

0:34:10.760 --> 0:34:12.560
<v Speaker 2>You could charge ten million of posts and never work again,

0:34:12.640 --> 0:34:15.080
<v Speaker 2>like ten million here, ten millionaire. They're not doing that.

0:34:15.200 --> 0:34:17.040
<v Speaker 2>If you go to Beyonce's page right now and click

0:34:17.080 --> 0:34:19.600
<v Speaker 2>on the video portion of her page, her videos have

0:34:19.680 --> 0:34:23.080
<v Speaker 2>like three four million views, five million views max. May

0:34:23.320 --> 0:34:25.520
<v Speaker 2>other ones that go viral because it went viral, so

0:34:25.680 --> 0:34:28.800
<v Speaker 2>might have eleven million, eighteen million, But most of the

0:34:28.840 --> 0:34:30.400
<v Speaker 2>videos are like three to four million, which is like

0:34:30.400 --> 0:34:31.160
<v Speaker 2>three or four percent.

0:34:31.280 --> 0:34:35.040
<v Speaker 5>So let's talk about this algorithm. What is an algorithm?

0:34:35.040 --> 0:34:38.000
<v Speaker 6>Because every social media, every single one of them, has

0:34:38.000 --> 0:34:44.480
<v Speaker 6>an algorithm to TikTok, Twitter, Facebook, to Instagram. My understanding

0:34:44.600 --> 0:34:48.239
<v Speaker 6>is that as the apps get bigger, the algorithm is

0:34:48.440 --> 0:34:52.759
<v Speaker 6>needed because it filters out who they think would be

0:34:52.800 --> 0:34:55.719
<v Speaker 6>more engaged with it and it's easier to navigate as

0:34:55.760 --> 0:34:59.160
<v Speaker 6>opposed to like just getting it to every single person. Yeah,

0:34:59.320 --> 0:35:01.799
<v Speaker 6>that may be true, that may not be true. Does

0:35:01.840 --> 0:35:06.040
<v Speaker 6>your app have an algorithm and what is it? What

0:35:06.160 --> 0:35:09.000
<v Speaker 6>is the actual purpose of algorithm because everybody's heard the term,

0:35:09.040 --> 0:35:10.439
<v Speaker 6>but I don't think a lot of people actually fully

0:35:10.480 --> 0:35:11.400
<v Speaker 6>understand album.

0:35:11.239 --> 0:35:13.920
<v Speaker 2>Well the purpose of algorithms. They can serve many purposes.

0:35:14.000 --> 0:35:17.880
<v Speaker 2>One is to actually moderate content, right, So content moderation

0:35:18.040 --> 0:35:18.399
<v Speaker 2>is key.

0:35:19.120 --> 0:35:20.560
<v Speaker 3>In the early days of social media.

0:35:21.000 --> 0:35:23.160
<v Speaker 2>You might see someone that you might someone might be

0:35:23.160 --> 0:35:27.399
<v Speaker 2>able to post a hashtag that says like big booty bitches, right,

0:35:27.480 --> 0:35:29.719
<v Speaker 2>and it's like, okay, it's vulgar, but people might go viral.

0:35:29.800 --> 0:35:31.680
<v Speaker 2>But you don't want brands and people to get on

0:35:31.719 --> 0:35:34.320
<v Speaker 2>your platform and see big booty bitches. So the algorithm

0:35:34.400 --> 0:35:37.040
<v Speaker 2>might see that and be like, if it has big

0:35:37.080 --> 0:35:39.640
<v Speaker 2>booty bitches in the hashtag, then we're gonna hide that content.

0:35:39.719 --> 0:35:45.360
<v Speaker 2>A suppressor or there's algorithms, there's there's content moderation that

0:35:45.440 --> 0:35:53.000
<v Speaker 2>actually recognizes big booty and then they be like, yeah, demographics, right,

0:35:53.040 --> 0:35:55.840
<v Speaker 2>but it actually can there's actually algorithms and and and

0:35:56.000 --> 0:35:59.759
<v Speaker 2>stuff that can actually recognize the human form, right, so

0:36:00.080 --> 0:36:03.640
<v Speaker 2>let's say, oh, this is new. So because to manually

0:36:03.680 --> 0:36:06.240
<v Speaker 2>moderate content it's too expensive. You can't do it, especially

0:36:06.239 --> 0:36:08.200
<v Speaker 2>on a platform that has billions of people, because when

0:36:08.200 --> 0:36:10.640
<v Speaker 2>you're talking about eight ten billion pieces of content today

0:36:10.640 --> 0:36:12.880
<v Speaker 2>and you can't have people looking like, is that a nipple?

0:36:13.040 --> 0:36:14.799
<v Speaker 3>Is that a shadow of a nipple? We ain't got

0:36:14.840 --> 0:36:15.600
<v Speaker 3>time for all that shit.

0:36:15.680 --> 0:36:20.560
<v Speaker 2>So so algorithms are designed to take a lot of

0:36:20.560 --> 0:36:24.080
<v Speaker 2>the human workload off of what's being done. They're also

0:36:24.200 --> 0:36:28.040
<v Speaker 2>designed to help boost visibility of content or make the

0:36:28.080 --> 0:36:32.200
<v Speaker 2>content more engaging for the benefit of the business. So

0:36:32.640 --> 0:36:35.560
<v Speaker 2>the TikTok algorithm is very, very simple. It really is

0:36:35.600 --> 0:36:37.480
<v Speaker 2>based off how long you hover on a piece of

0:36:37.480 --> 0:36:39.919
<v Speaker 2>content and if you rewatch it. So if you hover

0:36:39.960 --> 0:36:43.480
<v Speaker 2>on a piece of content that's about like dogs and cats,

0:36:43.840 --> 0:36:46.520
<v Speaker 2>then the algorithm will serve you another piece of content,

0:36:46.880 --> 0:36:49.440
<v Speaker 2>you know, ten fifteen pieces later and see what you do.

0:36:49.760 --> 0:36:51.320
<v Speaker 2>And if you hover on that one and rewatch it,

0:36:51.360 --> 0:36:53.800
<v Speaker 2>then they say, Okay, we think they like pet videos,

0:36:54.000 --> 0:36:56.040
<v Speaker 2>so we'll start sending them more pet videos. But the

0:36:56.120 --> 0:37:02.279
<v Speaker 2>problem is if the video is about suicide or you know,

0:37:02.360 --> 0:37:05.120
<v Speaker 2>conspiracy theories, then the algorithm. It is just an algorithm

0:37:05.200 --> 0:37:07.880
<v Speaker 2>still doesn't know, but it'll start sending you suicidal content

0:37:08.239 --> 0:37:11.160
<v Speaker 2>so you can get down these rabbit holes of negative content.

0:37:11.560 --> 0:37:15.520
<v Speaker 2>So algorithms are just programs that are designed to enhance

0:37:15.600 --> 0:37:18.759
<v Speaker 2>the experience of the platform. But sometimes they can work

0:37:18.760 --> 0:37:22.120
<v Speaker 2>to the benefit of the user or you know, to

0:37:22.200 --> 0:37:24.440
<v Speaker 2>the defeat of the algorithm.

0:37:25.000 --> 0:37:27.279
<v Speaker 8>Yes, so if that's I'm thinking, so for fan base,

0:37:27.680 --> 0:37:31.120
<v Speaker 8>it would be more advantageous to actually have it boost

0:37:31.120 --> 0:37:32.960
<v Speaker 8>the content because of more visibility.

0:37:33.120 --> 0:37:36.000
<v Speaker 2>Well, there's we don't have algorithms. We don't have algorithms

0:37:36.000 --> 0:37:40.160
<v Speaker 2>that boost content. It's simply if you have a million

0:37:40.200 --> 0:37:43.239
<v Speaker 2>followers on fan base, some closer piece of content, then

0:37:43.440 --> 0:37:45.120
<v Speaker 2>we're going to send it to a million people. I

0:37:45.120 --> 0:37:47.800
<v Speaker 2>don't want to because once I start controlling the amount

0:37:47.840 --> 0:37:51.120
<v Speaker 2>of visibility on the content that you receive, then I

0:37:51.239 --> 0:37:53.880
<v Speaker 2>become you know what I said, I didn't want to

0:37:53.880 --> 0:37:59.400
<v Speaker 2>be because it's about maximizing visibility to turn the And

0:37:59.480 --> 0:38:01.400
<v Speaker 2>this is a good a good thing to talk about.

0:38:01.719 --> 0:38:04.359
<v Speaker 2>Five percent of the people that follow you are your

0:38:04.400 --> 0:38:07.200
<v Speaker 2>fan base. So if you have a million followers on

0:38:07.239 --> 0:38:09.680
<v Speaker 2>social media and fifty thousand people really rock with you,

0:38:11.120 --> 0:38:13.359
<v Speaker 2>the other ninety five percent of people follow you follow

0:38:13.400 --> 0:38:16.160
<v Speaker 2>you passively like a magazine at a checkout aisle, or

0:38:16.160 --> 0:38:19.040
<v Speaker 2>their nosy or their haters. The other five percent they

0:38:19.040 --> 0:38:21.400
<v Speaker 2>are like, I rock with y'all, and that's what you

0:38:21.480 --> 0:38:23.680
<v Speaker 2>focus on. And so I tell people all the time,

0:38:24.239 --> 0:38:26.200
<v Speaker 2>do you want a million followers? Or do you want

0:38:26.239 --> 0:38:29.239
<v Speaker 2>a million dollars a million follow I know people with five, ten,

0:38:29.280 --> 0:38:31.920
<v Speaker 2>fifteen million followers broke can't even pay their bills. But

0:38:32.560 --> 0:38:35.759
<v Speaker 2>fifty thousand people paying you two dollars a month is

0:38:35.800 --> 0:38:37.960
<v Speaker 2>one hundred grand a month, one point two million dollars

0:38:38.000 --> 0:38:38.359
<v Speaker 2>a year.

0:38:38.640 --> 0:38:40.000
<v Speaker 3>That's it. Fifty thousand people.

0:38:40.080 --> 0:38:43.719
<v Speaker 2>In fact, when bad Baby, I know y'all heard about

0:38:43.760 --> 0:38:47.240
<v Speaker 2>Bad Baby, catch me outside, she made fifty five million

0:38:47.239 --> 0:38:50.960
<v Speaker 2>dollars off OnlyFans, right, right. And the first thing, there's

0:38:50.960 --> 0:38:53.000
<v Speaker 2>two things that I did. First thing I did is

0:38:53.040 --> 0:38:56.520
<v Speaker 2>went subscriber page. Not not because I wanted to. I

0:38:56.560 --> 0:39:01.400
<v Speaker 2>wanted to see what he did market research, yeah, no, absolutely,

0:39:01.440 --> 0:39:04.840
<v Speaker 2>but to see what she posted that got that and

0:39:04.880 --> 0:39:07.319
<v Speaker 2>I was surprised. Number One, she wasn't naked on any

0:39:07.360 --> 0:39:10.600
<v Speaker 2>of the content. The videos might have been ten says,

0:39:10.640 --> 0:39:13.359
<v Speaker 2>it might have been like ten seconds max and there's

0:39:13.360 --> 0:39:16.000
<v Speaker 2>a lot of pictures right of her and like bikinis

0:39:16.000 --> 0:39:18.120
<v Speaker 2>and lingerie and it was only like one hundred and

0:39:18.200 --> 0:39:20.520
<v Speaker 2>sixty pieces of content. I said, she made fifty five

0:39:20.560 --> 0:39:23.200
<v Speaker 2>million dollars off one hundred and sixty pieces of content.

0:39:23.280 --> 0:39:25.480
<v Speaker 2>The next thing I did is I went to her

0:39:25.520 --> 0:39:28.000
<v Speaker 2>Instagram page and there was no content on the page.

0:39:28.000 --> 0:39:30.120
<v Speaker 2>It was like six posts. One of them was I

0:39:30.160 --> 0:39:33.000
<v Speaker 2>made fifty five million dollars. Go cry about the bitches.

0:39:33.280 --> 0:39:35.960
<v Speaker 2>And that's what the that's what the capture said, right.

0:39:36.040 --> 0:39:38.000
<v Speaker 2>And I said, and this is something that I know

0:39:38.040 --> 0:39:39.200
<v Speaker 2>in our community we need to hear.

0:39:39.360 --> 0:39:40.759
<v Speaker 3>And it's gonna be a little controversial.

0:39:41.000 --> 0:39:44.200
<v Speaker 2>But I was like, see, I was like, she hit

0:39:44.239 --> 0:39:49.160
<v Speaker 2>all her content because she knows she makes Instagram. Instagram

0:39:49.239 --> 0:39:52.440
<v Speaker 2>doesn't make her. And that mentality came to her because

0:39:52.440 --> 0:39:54.520
<v Speaker 2>she's white. And what I mean by that if she

0:39:54.640 --> 0:39:57.879
<v Speaker 2>understands she runs shit. These apps don't run me. On

0:39:57.920 --> 0:40:01.160
<v Speaker 2>the other hand, we said, these apps are in us.

0:40:01.280 --> 0:40:03.680
<v Speaker 2>They take our pages, they throttle us down. We beg

0:40:03.719 --> 0:40:06.719
<v Speaker 2>giving my page back. They kick Boosy off the Instagram

0:40:06.760 --> 0:40:08.640
<v Speaker 2>every other week he begging to get his page back on.

0:40:08.719 --> 0:40:11.520
<v Speaker 2>He comes right back on. She's like I have sixteen

0:40:11.560 --> 0:40:14.640
<v Speaker 2>million followers. This serves me no purpose at all. So

0:40:14.680 --> 0:40:17.000
<v Speaker 2>she archived all her content and she put a link

0:40:17.040 --> 0:40:19.680
<v Speaker 2>tree and said, you can stream my song, watch my

0:40:19.760 --> 0:40:21.920
<v Speaker 2>music video, and come to my only fans. Because what

0:40:22.000 --> 0:40:24.200
<v Speaker 2>is this sixteen million people doing for me? It's doing nothing.

0:40:24.239 --> 0:40:26.600
<v Speaker 2>It's just a vanity number. It means absolutely no. What

0:40:26.600 --> 0:40:28.680
<v Speaker 2>is good as having sixteen million followers if you can't

0:40:28.760 --> 0:40:29.120
<v Speaker 2>use them?

0:40:29.320 --> 0:40:32.279
<v Speaker 5>Oh do you think that it to play devils out

0:40:32.280 --> 0:40:33.719
<v Speaker 5>of the kid? Oh? Gods, now the kids.

0:40:33.719 --> 0:40:37.320
<v Speaker 6>My god nineteen Keys would say, it is a great

0:40:37.560 --> 0:40:42.480
<v Speaker 6>form of promotion that's free, that you can reach. You

0:40:42.560 --> 0:40:43.920
<v Speaker 6>might not be able to reach one hundred percent of

0:40:43.920 --> 0:40:48.600
<v Speaker 6>your followers, but you can reach enough to tremendously boost

0:40:48.640 --> 0:40:49.200
<v Speaker 6>your business.

0:40:49.360 --> 0:40:49.960
<v Speaker 5>You know, don't think so.

0:40:50.920 --> 0:40:55.200
<v Speaker 2>I believe that. But they're your followers. If I follow you,

0:40:55.280 --> 0:40:55.960
<v Speaker 2>I want to see you.

0:40:56.000 --> 0:40:56.080
<v Speaker 5>No.

0:40:57.520 --> 0:40:59.719
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0:42:22.120 --> 0:42:25.120
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0:43:46.280 --> 0:43:49.440
<v Speaker 3>I agree with you, right, but that's that.

0:43:49.560 --> 0:43:51.799
<v Speaker 2>But my point is the only thing that the only

0:43:51.840 --> 0:43:53.879
<v Speaker 2>reason why it isn't done that way is because they're

0:43:53.880 --> 0:43:56.000
<v Speaker 2>making money off you. What I tell people all the

0:43:56.000 --> 0:43:58.120
<v Speaker 2>time is that if you're not making money directly from

0:43:58.120 --> 0:44:00.400
<v Speaker 2>the platform, like the platform itself isn't hang you.

0:44:00.400 --> 0:44:02.560
<v Speaker 3>You're the product. There's no way.

0:44:02.600 --> 0:44:04.920
<v Speaker 2>And I was laughing the other day cause who was

0:44:04.920 --> 0:44:06.440
<v Speaker 2>I talking I can't remember who I was talking to.

0:44:07.120 --> 0:44:09.719
<v Speaker 2>And I was like, yeah, you know, I was like,

0:44:09.760 --> 0:44:12.080
<v Speaker 2>they don't even let you reach your followers, even you know,

0:44:12.760 --> 0:44:14.359
<v Speaker 2>you know, get a lot of money. They're like, well, yeah,

0:44:14.360 --> 0:44:15.960
<v Speaker 2>they're not gonna let you build a business on top

0:44:15.960 --> 0:44:18.279
<v Speaker 2>of their business, Like who won't let you do that?

0:44:18.840 --> 0:44:21.800
<v Speaker 5>And they're not, what's so you kind of did you

0:44:21.920 --> 0:44:24.480
<v Speaker 5>kind of like we built the business on their business?

0:44:25.680 --> 0:44:28.160
<v Speaker 2>You do until they don't allow you to just they

0:44:28.200 --> 0:44:30.719
<v Speaker 2>shadow you, block you, so they block you, or they

0:44:30.760 --> 0:44:32.759
<v Speaker 2>just say we don't allow that. Like people, because I

0:44:32.800 --> 0:44:34.320
<v Speaker 2>have there are a lot of people that are making

0:44:34.400 --> 0:44:38.799
<v Speaker 2>money off bonuses, like off reels. They're like, oh, if

0:44:38.800 --> 0:44:40.840
<v Speaker 2>I make if I get I can make up to

0:44:40.920 --> 0:44:43.920
<v Speaker 2>thirty five thousand dollars. If I get three hundred and

0:44:43.920 --> 0:44:46.839
<v Speaker 2>fifty million views, and I took out my calculator, I said,

0:44:46.960 --> 0:44:50.640
<v Speaker 2>that's point zero zero zero one cent of you.

0:44:52.080 --> 0:44:53.160
<v Speaker 3>Point zero zeros.

0:44:53.239 --> 0:44:57.000
<v Speaker 2>It's like one hundredth of a percent per view, right,

0:44:57.440 --> 0:44:59.880
<v Speaker 2>And they could decide and even remember that they're not

0:45:00.080 --> 0:45:02.279
<v Speaker 2>on bonuses anymore. But if you're making that money month

0:45:02.320 --> 0:45:05.440
<v Speaker 2>of a month and then in the program, your business

0:45:05.480 --> 0:45:05.839
<v Speaker 2>is done.

0:45:06.440 --> 0:45:08.680
<v Speaker 3>Yeah, And it's not. It's not my design.

0:45:08.800 --> 0:45:12.600
<v Speaker 2>It's not my My design is not to My design

0:45:12.640 --> 0:45:15.000
<v Speaker 2>is to let people build an infinite business off the

0:45:15.040 --> 0:45:16.640
<v Speaker 2>tools that I give you the build it, and I

0:45:16.760 --> 0:45:19.600
<v Speaker 2>just collect the fee. I just take a percentage, make

0:45:19.680 --> 0:45:21.320
<v Speaker 2>you make your business as big as you want to

0:45:21.360 --> 0:45:23.920
<v Speaker 2>build it. I'm not the business. My business is making

0:45:23.960 --> 0:45:24.880
<v Speaker 2>you a business.

0:45:25.000 --> 0:45:27.279
<v Speaker 7>So do you take a percentage of the four ninety nine?

0:45:27.520 --> 0:45:27.759
<v Speaker 3>Yeah?

0:45:27.880 --> 0:45:30.360
<v Speaker 8>But there's also other ways to monetize, right, So like

0:45:30.400 --> 0:45:34.480
<v Speaker 8>if I go live, is it flicks?

0:45:35.520 --> 0:45:37.360
<v Speaker 2>It's just gonna live. But Flix is like our version

0:45:37.520 --> 0:45:39.440
<v Speaker 2>of short form like TikTok and rails, So I, oh,

0:45:39.440 --> 0:45:42.120
<v Speaker 2>I do flicks or something like that. People could actually

0:45:42.520 --> 0:45:45.279
<v Speaker 2>like give money while it's happening. Almost like people like

0:45:45.719 --> 0:45:47.920
<v Speaker 2>YouTube has super chat or something like that. So, so

0:45:47.960 --> 0:45:50.920
<v Speaker 2>we have subscriptions, and then we have a virtual currency

0:45:50.920 --> 0:45:54.279
<v Speaker 2>we call love, and so love is purchased by the

0:45:54.440 --> 0:45:58.520
<v Speaker 2>user to tip anybody on the platform or unlock content

0:45:58.560 --> 0:46:02.719
<v Speaker 2>that you don't feel comfortable completely subscribing to. So so say, oh,

0:46:02.760 --> 0:46:05.080
<v Speaker 2>I go to somebody's page and they got twenty pieces

0:46:05.120 --> 0:46:07.600
<v Speaker 2>of content. Let me unlock one to see what's behind there,

0:46:08.040 --> 0:46:10.680
<v Speaker 2>and then you get that and for that for that reason, right,

0:46:11.120 --> 0:46:13.640
<v Speaker 2>So a lot of these other platforms used they make

0:46:13.680 --> 0:46:15.360
<v Speaker 2>you go through the process of pulling out your credit

0:46:15.400 --> 0:46:18.279
<v Speaker 2>card or sending up some sort of account. We use

0:46:18.360 --> 0:46:21.120
<v Speaker 2>the innap purchase technology that's already built into Google and

0:46:21.160 --> 0:46:23.640
<v Speaker 2>Apple for that reason. Their gangsters and they take thirty

0:46:23.640 --> 0:46:26.080
<v Speaker 2>cents of every dollar, which is hefty, and we take

0:46:26.120 --> 0:46:28.520
<v Speaker 2>twenty and we give fifty to the user. Now, when

0:46:28.560 --> 0:46:30.440
<v Speaker 2>I hear it in the record business, when you got

0:46:30.440 --> 0:46:33.279
<v Speaker 2>to think about people that are getting like sixteen cents

0:46:33.280 --> 0:46:35.360
<v Speaker 2>out of a dollar, nine cents out of a dollar,

0:46:36.160 --> 0:46:38.439
<v Speaker 2>fifty percent is a lot of money if you're making

0:46:38.480 --> 0:46:41.560
<v Speaker 2>two dollars and fifty cents a subscriber, right, even that,

0:46:41.920 --> 0:46:45.120
<v Speaker 2>even like I said, even if that's what is that

0:46:45.120 --> 0:46:47.279
<v Speaker 2>that's one hundred and twenty five thousand dollars a month,

0:46:47.360 --> 0:46:50.200
<v Speaker 2>one point five million dollars a year for fifty thousand people.

0:46:50.480 --> 0:46:52.160
<v Speaker 2>Even if you wanted to, even if you wanted to,

0:46:52.239 --> 0:46:55.440
<v Speaker 2>just go down to five thousand people subscribing to you,

0:46:55.719 --> 0:46:59.200
<v Speaker 2>and you're making two fifty that's more money than you

0:46:59.280 --> 0:47:01.279
<v Speaker 2>know ninety six percent of Americas one hundred and fifty

0:47:01.280 --> 0:47:02.080
<v Speaker 2>thousand dollars a year.

0:47:02.440 --> 0:47:03.240
<v Speaker 3>That's a lot of money.

0:47:03.280 --> 0:47:06.080
<v Speaker 8>So I'm just thinking, like, if I'm an artist, you

0:47:06.120 --> 0:47:09.000
<v Speaker 8>come from music, why would I just not put my

0:47:09.600 --> 0:47:12.120
<v Speaker 8>I make a piece of art of music, and I

0:47:12.200 --> 0:47:13.160
<v Speaker 8>put it directly there?

0:47:13.360 --> 0:47:13.640
<v Speaker 3>Is it?

0:47:14.040 --> 0:47:14.239
<v Speaker 7>Meaning?

0:47:14.280 --> 0:47:18.080
<v Speaker 8>If I'm getting fifty percent on each view or each listen,

0:47:18.320 --> 0:47:19.040
<v Speaker 8>will it make more sense?

0:47:19.080 --> 0:47:22.480
<v Speaker 2>You get artists approaching you about this, Yeah, but most

0:47:22.560 --> 0:47:26.120
<v Speaker 2>artists are tied into recording contracts and those people own

0:47:26.160 --> 0:47:29.319
<v Speaker 2>that copyright, so they own the music video, they own

0:47:29.360 --> 0:47:31.880
<v Speaker 2>the song, they own the master. But in this what

0:47:31.920 --> 0:47:35.080
<v Speaker 2>I tell people all the time as an artist. For musicians,

0:47:35.320 --> 0:47:38.040
<v Speaker 2>there are two ways of artists monetize their content. Primarily

0:47:38.160 --> 0:47:45.760
<v Speaker 2>monetize their content through like music, like people buying your single,

0:47:45.840 --> 0:47:48.520
<v Speaker 2>streaming your record, right, and then they monetize their audience

0:47:49.120 --> 0:47:54.760
<v Speaker 2>through doing shows. So monetize your monetize your content through music,

0:47:54.840 --> 0:47:58.560
<v Speaker 2>monetizer your audience by performing and doing concerts. There are

0:47:58.640 --> 0:48:01.600
<v Speaker 2>large gaps of time where you're doing neither, and people

0:48:01.640 --> 0:48:03.800
<v Speaker 2>want to know about your life. So people want to

0:48:03.840 --> 0:48:06.920
<v Speaker 2>know where do you shot, who you dating, how do

0:48:06.920 --> 0:48:09.560
<v Speaker 2>you stay fit? What happened at time? Y'all got in

0:48:09.560 --> 0:48:12.000
<v Speaker 2>a fight in the club. So when I see people

0:48:12.040 --> 0:48:15.479
<v Speaker 2>go live, this has happened two times in the last month.

0:48:16.000 --> 0:48:18.359
<v Speaker 2>And I'm just and I say this all the time.

0:48:18.360 --> 0:48:22.000
<v Speaker 2>When I seen when I seen Mega Stallion with Gail King,

0:48:22.120 --> 0:48:26.880
<v Speaker 2>and I just saw Danny Lee talking to and Andy Martinez,

0:48:26.920 --> 0:48:30.480
<v Speaker 2>I was like, what purpose did this serve? You could

0:48:30.520 --> 0:48:33.719
<v Speaker 2>have literally sat down where Angie Martinez and told the

0:48:33.760 --> 0:48:36.359
<v Speaker 2>whole story and put it behind the paywall. And now

0:48:36.600 --> 0:48:38.399
<v Speaker 2>not even if you got kicked out the baby's house,

0:48:38.520 --> 0:48:40.480
<v Speaker 2>go buy two houses, because everybody gonna tune in to

0:48:40.520 --> 0:48:42.640
<v Speaker 2>see They might not even tell you they gonna watch,

0:48:42.640 --> 0:48:44.680
<v Speaker 2>but they gonna watch. You know what I'm saying, Like

0:48:44.800 --> 0:48:47.840
<v Speaker 2>monetize like fan base gives the ability for people to

0:48:47.920 --> 0:48:51.360
<v Speaker 2>own their celebrity and monetize their celebrity. Don't let because

0:48:51.360 --> 0:48:53.080
<v Speaker 2>what you do is when you tell it for free,

0:48:53.239 --> 0:48:56.080
<v Speaker 2>TMZ takes it Baller at the Shade Room, all these

0:48:56.080 --> 0:48:57.799
<v Speaker 2>places and they get all the views and.

0:48:59.320 --> 0:49:01.400
<v Speaker 3>Continue to make money. And you just gave away your

0:49:01.440 --> 0:49:02.320
<v Speaker 3>story for free.

0:49:03.840 --> 0:49:07.640
<v Speaker 5>So what's the business model? Fan base?

0:49:08.160 --> 0:49:12.320
<v Speaker 3>So, so the business model is subscriptions and virtual currency.

0:49:12.960 --> 0:49:15.200
<v Speaker 6>I mean, as far as the company's making, how does

0:49:15.200 --> 0:49:16.040
<v Speaker 6>the company make money?

0:49:16.120 --> 0:49:18.600
<v Speaker 2>It makes it takes a percentage of we takecription, Yeah,

0:49:18.640 --> 0:49:23.240
<v Speaker 2>twenty percent of anything. That so twenty percent of every penny,

0:49:23.360 --> 0:49:25.000
<v Speaker 2>twenty percent of every dollar.

0:49:25.200 --> 0:49:27.560
<v Speaker 5>So for five dollars a month, you get a dollar.

0:49:27.800 --> 0:49:30.719
<v Speaker 3>Yeah, the creators get fifty cents.

0:49:30.760 --> 0:49:34.560
<v Speaker 2>Remember Apple, Apple and Google take thirty. We take twenty, okay,

0:49:34.600 --> 0:49:36.480
<v Speaker 2>and then we pass fifty to the creator.

0:49:36.320 --> 0:49:37.400
<v Speaker 5>So they get to fifty.

0:49:37.560 --> 0:49:41.759
<v Speaker 3>Yeah, two fifty person scrap that? Yeah, all right?

0:49:43.320 --> 0:49:47.240
<v Speaker 6>Is the plan to also at one point have ads

0:49:47.360 --> 0:49:48.560
<v Speaker 6>like all these other companies have.

0:49:49.440 --> 0:49:51.400
<v Speaker 2>Again, if I have to run ads, then I have

0:49:51.480 --> 0:49:56.680
<v Speaker 2>to probably limit the visibility of content because at that point,

0:49:57.040 --> 0:49:59.400
<v Speaker 2>how am I gonna make revenue If I don't limit

0:50:00.120 --> 0:50:01.640
<v Speaker 2>Brands are gonna want to come to the people that

0:50:01.640 --> 0:50:03.319
<v Speaker 2>are on the platform to make money. And I don't

0:50:03.360 --> 0:50:06.239
<v Speaker 2>think we have to run ads well, I think there's

0:50:06.280 --> 0:50:08.520
<v Speaker 2>ways to be creative in the way that you advertise

0:50:08.840 --> 0:50:11.200
<v Speaker 2>without actually running ads. I don't want to say what

0:50:11.239 --> 0:50:14.040
<v Speaker 2>it is because every time I say something, it literally

0:50:14.080 --> 0:50:18.920
<v Speaker 2>winds up on an app. I'm not lying like nobody's listening. No,

0:50:19.040 --> 0:50:21.600
<v Speaker 2>for sure, like it's happened. So it's literally happened, like

0:50:21.640 --> 0:50:24.040
<v Speaker 2>in real time where I and actually I had a

0:50:24.040 --> 0:50:25.840
<v Speaker 2>friend of mine. I'm not gonna say what company he

0:50:25.920 --> 0:50:27.800
<v Speaker 2>worked for, but he came and said, I want to

0:50:27.840 --> 0:50:28.920
<v Speaker 2>talk to you because I want to talk to you

0:50:28.920 --> 0:50:33.759
<v Speaker 2>about face, a huge like media company. He goes, we

0:50:33.840 --> 0:50:36.799
<v Speaker 2>have this software, like like Facebook use us. All these

0:50:36.800 --> 0:50:39.440
<v Speaker 2>companies use us. He's like, you know when you be

0:50:39.560 --> 0:50:41.640
<v Speaker 2>like saying, like you talk about a product and also

0:50:41.800 --> 0:50:43.719
<v Speaker 2>you get an add for Yeah, we're listening to your

0:50:43.760 --> 0:50:47.080
<v Speaker 2>microphone like they hear it and they transcribing what you're saying.

0:50:47.080 --> 0:50:48.439
<v Speaker 2>So if you talk about some shit and it show

0:50:48.480 --> 0:50:50.440
<v Speaker 2>up on your phone, yes, they're absolutely. He's like, if

0:50:50.480 --> 0:50:52.120
<v Speaker 2>you don't turn that shit off on your phone, your microphone,

0:50:52.120 --> 0:50:53.480
<v Speaker 2>they're listening to everything you say.

0:50:53.719 --> 0:50:55.399
<v Speaker 3>They're geo. They're geo fencing you.

0:50:55.400 --> 0:50:58.439
<v Speaker 2>You walking, If you walk into a lingerie store, you're

0:50:58.440 --> 0:51:00.640
<v Speaker 2>gonna get an ad about some brawls, and if they

0:51:00.680 --> 0:51:03.080
<v Speaker 2>hear you talking about it, they hear you talking about

0:51:04.440 --> 0:51:07.120
<v Speaker 2>a certain car or a certain product, they gonna send

0:51:07.200 --> 0:51:08.759
<v Speaker 2>you and you know, oh, go go to this car

0:51:08.960 --> 0:51:10.680
<v Speaker 2>wash or you know, do you know want some new

0:51:10.719 --> 0:51:13.160
<v Speaker 2>rims or you need you know, anything like that. That's

0:51:13.160 --> 0:51:16.400
<v Speaker 2>how they targeted a marketing target. So I know they listen,

0:51:16.760 --> 0:51:17.200
<v Speaker 2>trust me.

0:51:18.080 --> 0:51:20.440
<v Speaker 5>So there is a way. I just can't say it

0:51:20.520 --> 0:51:20.879
<v Speaker 5>right now.

0:51:20.920 --> 0:51:22.680
<v Speaker 6>But because I say have to say, that's one of

0:51:22.719 --> 0:51:24.480
<v Speaker 6>the problems with Twitter, right they can't find a way

0:51:24.520 --> 0:51:26.960
<v Speaker 6>to make money and they don't run ads.

0:51:27.400 --> 0:51:30.919
<v Speaker 2>So elon, just say what he just said, he wants

0:51:30.920 --> 0:51:32.800
<v Speaker 2>to turn into a subscription platform.

0:51:32.960 --> 0:51:36.320
<v Speaker 6>Well it's yeah, but I'm just saying it still hasn't

0:51:36.360 --> 0:51:39.240
<v Speaker 6>been done yet, So there's no there's no proven model

0:51:39.680 --> 0:51:43.359
<v Speaker 6>that a social media company can be extremely profitable just

0:51:43.400 --> 0:51:44.640
<v Speaker 6>based off of subscriptions.

0:51:44.800 --> 0:51:49.320
<v Speaker 2>Yeah, I mean only fans. Only fans extremely profitable for

0:51:49.360 --> 0:51:49.840
<v Speaker 2>the company.

0:51:50.320 --> 0:51:51.720
<v Speaker 5>Yeah.

0:51:52.280 --> 0:51:55.759
<v Speaker 9>Absolutely, They about to change the whole business model through

0:51:55.800 --> 0:51:57.120
<v Speaker 9>because they were trying to get.

0:51:57.000 --> 0:51:58.440
<v Speaker 3>Away from that.

0:51:57.719 --> 0:52:01.919
<v Speaker 2>But they were But again, it's like it's the same thing.

0:52:02.000 --> 0:52:07.160
<v Speaker 2>It's kind of like you're you can't cut off your

0:52:07.280 --> 0:52:11.279
<v Speaker 2>source of revenue to maintain your business. And I think

0:52:11.280 --> 0:52:13.799
<v Speaker 2>it's great for sex workers. I think it's terrible for

0:52:13.840 --> 0:52:17.440
<v Speaker 2>people that want to establish their brand beyond, you know,

0:52:19.280 --> 0:52:21.799
<v Speaker 2>being associated with sex work, which is why a lot

0:52:21.840 --> 0:52:24.040
<v Speaker 2>of people shy away from the platform because it's hard

0:52:24.080 --> 0:52:27.360
<v Speaker 2>because brands will not rock with you for that very reason.

0:52:27.520 --> 0:52:30.240
<v Speaker 6>Have you thought about leaving it up to the creative

0:52:30.239 --> 0:52:31.640
<v Speaker 6>to see how much they want to charge?

0:52:32.280 --> 0:52:32.360
<v Speaker 5>So?

0:52:33.840 --> 0:52:37.680
<v Speaker 2>Yes, and no, we can't the reason. So I've done

0:52:37.960 --> 0:52:40.160
<v Speaker 2>an enormous amount of research on this, But what tends

0:52:40.200 --> 0:52:44.200
<v Speaker 2>to happen is anything over like the seven eight dollars mark,

0:52:44.440 --> 0:52:47.399
<v Speaker 2>subscriptions fall off about fifty percent month over a month.

0:52:47.760 --> 0:52:49.439
<v Speaker 2>If I go into like if you going to only

0:52:49.520 --> 0:52:51.239
<v Speaker 2>fans and you get there and it's a stack of

0:52:51.239 --> 0:52:54.319
<v Speaker 2>folded clothes, you're out of there, like you're not. I

0:52:54.360 --> 0:52:57.120
<v Speaker 2>came here to see boobs and so and she and

0:52:57.280 --> 0:52:59.520
<v Speaker 2>she charged me like twenty five dollars.

0:53:00.000 --> 0:53:01.680
<v Speaker 5>That's just what's your call of charge?

0:53:02.840 --> 0:53:05.600
<v Speaker 3>That baby? She charged twenty four dollars, twenty four dollars

0:53:05.680 --> 0:53:06.879
<v Speaker 3>twenty four a month.

0:53:07.160 --> 0:53:08.319
<v Speaker 5>Yeah, so it's working for.

0:53:08.280 --> 0:53:12.440
<v Speaker 2>Her, Oh no, because but it's it's it worked. I

0:53:12.480 --> 0:53:16.360
<v Speaker 2>did I calculated it, it's still she made If you

0:53:16.400 --> 0:53:18.640
<v Speaker 2>look at the image, she made like twenty five million

0:53:18.640 --> 0:53:20.880
<v Speaker 2>dollars off messages, which is basically like unlocks, like what

0:53:20.920 --> 0:53:22.520
<v Speaker 2>we're talking about, like how you can unlike.

0:53:22.320 --> 0:53:23.240
<v Speaker 7>Conscious took the content.

0:53:23.360 --> 0:53:26.480
<v Speaker 2>Yeah, but sixteen million off subscriptions, And even if I

0:53:26.520 --> 0:53:29.160
<v Speaker 2>did it, when you do the math, it's still about

0:53:29.200 --> 0:53:32.239
<v Speaker 2>fifty six thousand people that she made sixteen million dollars

0:53:32.280 --> 0:53:35.720
<v Speaker 2>off of just fifty six thousand people. She made sixteen

0:53:35.719 --> 0:53:39.200
<v Speaker 2>million dollars off of a year. That's a small town. So,

0:53:40.400 --> 0:53:43.279
<v Speaker 2>I mean, it's so because like it's you don't want

0:53:43.320 --> 0:53:43.640
<v Speaker 2>to do it.

0:53:43.680 --> 0:53:46.600
<v Speaker 8>But we see pretty much every subscription service started at

0:53:46.680 --> 0:53:50.080
<v Speaker 8>a low tier and then they may offer another tier,

0:53:50.200 --> 0:53:51.880
<v Speaker 8>not that they have to raise the price, but they

0:53:51.960 --> 0:53:52.920
<v Speaker 8>just have an added to.

0:53:53.239 --> 0:53:56.239
<v Speaker 2>Is that maybe an option? Yeah, it's it's hard. It's

0:53:56.239 --> 0:54:00.000
<v Speaker 2>hard to do. I'm not trying to get too much

0:54:00.000 --> 0:54:01.440
<v Speaker 2>of the game away. There's a reason why I'm not

0:54:01.440 --> 0:54:03.640
<v Speaker 2>going to. I'm going to tell you it's it's it's doable,

0:54:04.320 --> 0:54:07.239
<v Speaker 2>but it's not as easy as people think it is,

0:54:07.280 --> 0:54:10.000
<v Speaker 2>just because of where technology is now. But it's it's doable,

0:54:10.840 --> 0:54:13.279
<v Speaker 2>and I think we can we can do it. I

0:54:13.400 --> 0:54:15.919
<v Speaker 2>just know that people, and I'll tell people all the time.

0:54:15.920 --> 0:54:17.040
<v Speaker 2>If you go on your phone and look at the

0:54:17.040 --> 0:54:18.680
<v Speaker 2>subscription you have on your phone, like I probably got

0:54:18.719 --> 0:54:21.439
<v Speaker 2>like fifteen sixteen subscriptions on my phone. You forget about

0:54:21.440 --> 0:54:24.160
<v Speaker 2>that three ninety nine. You remember that thirty four ninety

0:54:24.239 --> 0:54:25.640
<v Speaker 2>nine or whatever, like, oh yeah, let me take that

0:54:25.680 --> 0:54:28.759
<v Speaker 2>off because I'm getting killed. But you know anything, that's

0:54:28.800 --> 0:54:30.799
<v Speaker 2>a price for bagg of chips in the soda and

0:54:30.840 --> 0:54:32.080
<v Speaker 2>you're and you're getting what you want.

0:54:32.120 --> 0:54:33.080
<v Speaker 3>People forget about that.

0:54:33.120 --> 0:54:35.600
<v Speaker 2>And then you'll have a subscriber for a year, two years,

0:54:35.880 --> 0:54:38.040
<v Speaker 2>and they're just into what they're locked into your content.

0:54:38.080 --> 0:54:38.680
<v Speaker 3>That's what you want.

0:54:38.719 --> 0:54:41.160
<v Speaker 2>You want the want, the you want the acquisition, you

0:54:41.160 --> 0:54:44.799
<v Speaker 2>want the purchase to not immediately hit you. And especially

0:54:45.320 --> 0:54:48.040
<v Speaker 2>reasons why I did virtual currency and love and why

0:54:48.080 --> 0:54:49.879
<v Speaker 2>I built fan base, Like I said, I didn't build

0:54:49.880 --> 0:54:52.000
<v Speaker 2>fan base for me. I build fan base for the

0:54:52.080 --> 0:54:57.760
<v Speaker 2>generation or two after me, right, because you know, those

0:54:58.080 --> 0:55:01.600
<v Speaker 2>those kids are transactional. They spend their money, they live

0:55:01.680 --> 0:55:03.960
<v Speaker 2>their life like now and they're like I'm gonna save

0:55:04.080 --> 0:55:07.040
<v Speaker 2>and you know, go to Paris when I get you know, retired,

0:55:07.120 --> 0:55:09.399
<v Speaker 2>Like nah, we go into Paris this weekend, and I'm

0:55:09.400 --> 0:55:11.960
<v Speaker 2>gonna go buy you know, the the rick Owens, and

0:55:11.960 --> 0:55:14.040
<v Speaker 2>I'm gonna go buy all the fly clothes and even

0:55:14.040 --> 0:55:15.759
<v Speaker 2>I'm gonna quit my job, and bro, they gonna live

0:55:15.840 --> 0:55:17.919
<v Speaker 2>life like right now, so they gonna buy. They'll buy

0:55:17.960 --> 0:55:21.279
<v Speaker 2>what they want. And they understand virtual virtual payment. So

0:55:21.280 --> 0:55:24.640
<v Speaker 2>they got Venmo cash at PayPal. They understand that they're

0:55:24.680 --> 0:55:28.600
<v Speaker 2>transactional and they're born into this. That's all they know.

0:55:28.640 --> 0:55:30.840
<v Speaker 2>They don't My little brother don't really know paper money.

0:55:31.320 --> 0:55:33.239
<v Speaker 2>I mean, he's sixteen years old. All he knows is,

0:55:33.719 --> 0:55:36.239
<v Speaker 2>you know, I send him money, you know, digitally, and

0:55:36.280 --> 0:55:39.080
<v Speaker 2>he has a card and he's not counting cash, like

0:55:39.200 --> 0:55:41.920
<v Speaker 2>if that hurts to pull out money and spend it

0:55:41.960 --> 0:55:44.480
<v Speaker 2>that way. So and then there's no amount of innovation

0:55:44.560 --> 0:55:47.959
<v Speaker 2>that Facebook and Instagram can do to capture kids because

0:55:48.040 --> 0:55:49.600
<v Speaker 2>kids are always gonna want to be on apps that

0:55:49.640 --> 0:55:52.440
<v Speaker 2>their parents are not on. It's about community building. So

0:55:52.480 --> 0:55:54.120
<v Speaker 2>soon as my mama got on Facebook, I was like,

0:55:54.200 --> 0:55:58.840
<v Speaker 2>Peece's like, you know Facebook as stated by a young child,

0:55:59.440 --> 0:56:01.560
<v Speaker 2>which which the user sent me, and he sent me

0:56:01.600 --> 0:56:04.879
<v Speaker 2>the tweet. His daughter said, Facebook is where old people

0:56:04.960 --> 0:56:07.520
<v Speaker 2>go to brag about their grandchildren. That's what a young

0:56:07.600 --> 0:56:10.160
<v Speaker 2>person thinks of Facebook. So I don't care what Facebook

0:56:10.160 --> 0:56:12.480
<v Speaker 2>bill you can build. As matter of fact, the child

0:56:12.600 --> 0:56:16.400
<v Speaker 2>said meta credit feta, I don't care what Facebook bills.

0:56:16.560 --> 0:56:19.000
<v Speaker 2>It'll never be as cool as roadblocks because Facebook is

0:56:19.000 --> 0:56:21.399
<v Speaker 2>where old people go to brag about their grandchildren.

0:56:22.000 --> 0:56:23.160
<v Speaker 3>So build whatever you want.

0:56:23.280 --> 0:56:24.920
<v Speaker 2>Kids are gonna want to be able to talk about

0:56:25.239 --> 0:56:28.680
<v Speaker 2>their love life, their sex life, the music that they're

0:56:28.719 --> 0:56:30.840
<v Speaker 2>listening to, the things that they're going through in spaces

0:56:30.880 --> 0:56:32.200
<v Speaker 2>and places where their parents are not.

0:56:32.719 --> 0:56:34.600
<v Speaker 5>So let's talk about this funding conversation.

0:56:34.800 --> 0:56:37.560
<v Speaker 6>So you raised three point five million, I believe in

0:56:37.600 --> 0:56:41.080
<v Speaker 6>the regc crowd six million, six million, two rounds.

0:56:41.120 --> 0:56:44.360
<v Speaker 3>So I raised three point four in the first REXCF

0:56:44.400 --> 0:56:46.160
<v Speaker 3>and two point six in the second.

0:56:46.640 --> 0:56:50.560
<v Speaker 2>Oh so this is crowdfunding, right, yeah? Equity crowdfunding? What platform?

0:56:50.719 --> 0:56:54.440
<v Speaker 2>Start engine starting? Oh, it's equity crowdfunding. Yeah so all right,

0:56:54.480 --> 0:56:59.560
<v Speaker 2>So the equity crowdfunding is people who have ownership, right, yeah,

0:57:00.040 --> 0:57:03.080
<v Speaker 2>so talk about that. So this is where my good

0:57:03.120 --> 0:57:07.839
<v Speaker 2>friend don Dixon, who's raised money multiple times on Starter,

0:57:07.920 --> 0:57:10.200
<v Speaker 2>and she's like the she's the first black woman to

0:57:10.280 --> 0:57:14.719
<v Speaker 2>raise a million dollars to equity crowdfunding, and so she's like,

0:57:14.880 --> 0:57:19.120
<v Speaker 2>you know, you can do this too, I because you

0:57:19.240 --> 0:57:21.600
<v Speaker 2>understand your business is a great product, and then who

0:57:21.640 --> 0:57:23.840
<v Speaker 2>better to have equity in the startup than the people

0:57:23.880 --> 0:57:26.640
<v Speaker 2>that actually use it. And it's different for other companies,

0:57:26.640 --> 0:57:28.600
<v Speaker 2>but I think it fit well with fan base and

0:57:28.640 --> 0:57:31.240
<v Speaker 2>the time that we were in because there were so

0:57:31.320 --> 0:57:33.680
<v Speaker 2>many complaints about what was going on on social media.

0:57:33.680 --> 0:57:37.160
<v Speaker 2>It's like TikTok had this huge scandal about how if

0:57:37.200 --> 0:57:39.520
<v Speaker 2>you put black anywhere you on the creator marketplace and

0:57:39.520 --> 0:57:43.040
<v Speaker 2>you use black lives matter, black success black people. They

0:57:43.080 --> 0:57:45.920
<v Speaker 2>were like, it's inappropriate concept, but you can put white supremacy,

0:57:46.360 --> 0:57:48.720
<v Speaker 2>you know, and still charge for that. So TikTok had

0:57:49.320 --> 0:57:51.760
<v Speaker 2>had a bad rich problem and they still do. And

0:57:51.800 --> 0:57:53.800
<v Speaker 2>I tell people all the time, like, there's nothing that

0:57:53.840 --> 0:57:57.960
<v Speaker 2>TikTok can do to to help you as a creator

0:57:57.960 --> 0:58:00.160
<v Speaker 2>in the United States of America. That's a Chinese based company.

0:58:00.400 --> 0:58:03.080
<v Speaker 2>The algorithm in China. All the shots get caught from China.

0:58:03.640 --> 0:58:09.720
<v Speaker 2>So for us that the opportunity to equity crowdfund came about.

0:58:10.240 --> 0:58:13.760
<v Speaker 2>And it's hard because only two percent of startups that

0:58:13.800 --> 0:58:16.680
<v Speaker 2>apply for equity crowdfund and get accepted. So It's not

0:58:16.720 --> 0:58:18.360
<v Speaker 2>like I could just sign up the start engine and

0:58:18.960 --> 0:58:21.600
<v Speaker 2>do shared. It's a very very long process. You know,

0:58:21.600 --> 0:58:26.480
<v Speaker 2>you have to go through multiple financial disclosures, like you

0:58:26.560 --> 0:58:28.280
<v Speaker 2>got to fill out a lot of paperwork, file a

0:58:28.280 --> 0:58:30.120
<v Speaker 2>lot of paperwork. So once you do all this kind

0:58:30.160 --> 0:58:32.760
<v Speaker 2>of stuff, you know, then you're allowed to raise, and

0:58:32.840 --> 0:58:35.960
<v Speaker 2>then you have to you know, market the raise to

0:58:36.000 --> 0:58:37.480
<v Speaker 2>the point that the money that you're trying to raise.

0:58:37.520 --> 0:58:38.800
<v Speaker 2>So I've known people that have tried to raise a

0:58:38.840 --> 0:58:41.760
<v Speaker 2>million dollars and weren't able to raise ten thousand, right,

0:58:41.840 --> 0:58:44.320
<v Speaker 2>and so you have to become the raise. You have

0:58:44.400 --> 0:58:47.360
<v Speaker 2>to live it and really market and promoted non stuff.

0:58:47.400 --> 0:58:49.440
<v Speaker 2>So we were successful two different times.

0:58:49.760 --> 0:58:50.240
<v Speaker 3>So you have.

0:58:51.760 --> 0:58:55.320
<v Speaker 8>Correct me if I'm over eight thousand investors. So what's

0:58:55.360 --> 0:58:59.400
<v Speaker 8>the minimum to be able to invest? And obviously I

0:58:59.440 --> 0:59:01.080
<v Speaker 8>don't know if obviously there's a.

0:59:01.040 --> 0:59:04.000
<v Speaker 2>Maximare So when you're doing a RecF, the minimum is

0:59:04.000 --> 0:59:07.120
<v Speaker 2>is I mean somewhere and around the nature of about

0:59:07.160 --> 0:59:08.800
<v Speaker 2>one hundred and fifty to two undred fifty dollars. For

0:59:08.840 --> 0:59:11.160
<v Speaker 2>our raise was two fifty minimum to invest with two

0:59:11.240 --> 0:59:14.360
<v Speaker 2>hundred and fifty six dollars and the maximum is one

0:59:14.440 --> 0:59:16.640
<v Speaker 2>hundred grand one hundred thousand dollars.

0:59:16.840 --> 0:59:20.080
<v Speaker 8>Okay, So what's the marketing plan to make sure that

0:59:20.160 --> 0:59:22.960
<v Speaker 8>people hear about it? They're interested in it? Obviously beyond you.

0:59:23.240 --> 0:59:25.040
<v Speaker 8>It must be a marketing plan that's put behind it

0:59:25.080 --> 0:59:27.800
<v Speaker 8>so we can have awareness. Are you going on social

0:59:28.080 --> 0:59:31.120
<v Speaker 8>well social media to promote it? Are you using the

0:59:31.160 --> 0:59:32.400
<v Speaker 8>other platforms?

0:59:32.440 --> 0:59:36.400
<v Speaker 2>So Dawn was Dawn was my coach, and I took

0:59:36.440 --> 0:59:38.120
<v Speaker 2>a lot of what she said a little bit of

0:59:38.160 --> 0:59:41.440
<v Speaker 2>what I do. Because most people that raise capital, like

0:59:41.480 --> 0:59:43.440
<v Speaker 2>do equity crowdfunding, have to take it a portion of

0:59:43.440 --> 0:59:46.240
<v Speaker 2>their raise and put it back into advertising the campaign.

0:59:46.280 --> 0:59:46.920
<v Speaker 3>I've never done that.

0:59:46.960 --> 0:59:50.360
<v Speaker 2>I've never running ad campaign to raise money for fan base.

0:59:50.400 --> 0:59:54.760
<v Speaker 2>What I have done is use platforms like clubhouse, you know,

0:59:55.240 --> 1:00:00.320
<v Speaker 2>or use the use the climate of the in of

1:00:00.400 --> 1:00:02.560
<v Speaker 2>what people are going through right now to say there's

1:00:02.600 --> 1:00:04.680
<v Speaker 2>an alternative to this. If you if you're tired of

1:00:04.720 --> 1:00:07.520
<v Speaker 2>these platforms treating you the way that you're treated, then

1:00:07.560 --> 1:00:10.360
<v Speaker 2>you can definitely own part of one platform and continue

1:00:10.360 --> 1:00:14.080
<v Speaker 2>to use this. So doing shows like this like I

1:00:14.080 --> 1:00:16.480
<v Speaker 2>was Fun, like I did the I did the first round,

1:00:16.560 --> 1:00:18.400
<v Speaker 2>I raised like three hundred thousand dollars.

1:00:18.200 --> 1:00:19.200
<v Speaker 3>The first goal was to.

1:00:19.160 --> 1:00:22.280
<v Speaker 2>Raise a million, and we did that in about I

1:00:22.360 --> 1:00:24.439
<v Speaker 2>raised like three hundred thousand dollars in like the first

1:00:24.440 --> 1:00:26.200
<v Speaker 2>two and a half weeks, and I did the Breakfast

1:00:26.240 --> 1:00:28.080
<v Speaker 2>Club and then the day that I did the breakflub

1:00:28.080 --> 1:00:30.919
<v Speaker 2>in that air, I raised like seven hundred thousand dollars

1:00:31.000 --> 1:00:32.880
<v Speaker 2>unless an hour close that raise and had a wait

1:00:32.880 --> 1:00:34.680
<v Speaker 2>list of like one point three million dollars.

1:00:35.040 --> 1:00:37.120
<v Speaker 3>So you just never and that was viral. You never

1:00:37.240 --> 1:00:38.720
<v Speaker 3>know when you're going to go viral.

1:00:39.160 --> 1:00:42.840
<v Speaker 2>But also I think a key factor in doing when

1:00:42.840 --> 1:00:46.720
<v Speaker 2>you're doing equity crowdfunding is letting people know how you're

1:00:46.720 --> 1:00:49.520
<v Speaker 2>doing because it becomes a game to people, like people

1:00:49.560 --> 1:00:50.000
<v Speaker 2>are watching it.

1:00:50.040 --> 1:00:51.240
<v Speaker 3>Oh he raised a little fifty.

1:00:51.000 --> 1:00:53.120
<v Speaker 2>Thousand dollars, I know he trying to raise like a million,

1:00:53.160 --> 1:00:55.080
<v Speaker 2>two million, all right, and then they'll see you raise

1:00:55.120 --> 1:00:57.160
<v Speaker 2>one hundred thousand, and they'll see you raised two hundred thousand.

1:00:57.200 --> 1:00:59.600
<v Speaker 2>And that's what happened, and people were like, oh, man,

1:00:59.680 --> 1:01:02.000
<v Speaker 2>I'm missed out because then went viral and to raise

1:01:02.040 --> 1:01:04.280
<v Speaker 2>clothes at a million, I was able to open it

1:01:04.320 --> 1:01:06.600
<v Speaker 2>back up and accept the wait list onto three point

1:01:06.720 --> 1:01:08.760
<v Speaker 2>four million dollars. But a lot of people missed out

1:01:09.160 --> 1:01:10.960
<v Speaker 2>and so but they'll follow it and they'll be like,

1:01:11.240 --> 1:01:12.560
<v Speaker 2>I don't think he gonna make it then, and then

1:01:12.600 --> 1:01:14.440
<v Speaker 2>when you make it, then they get like, I ain't

1:01:14.480 --> 1:01:16.960
<v Speaker 2>missing the next one because you don't, you know. We

1:01:18.160 --> 1:01:23.800
<v Speaker 2>The importance of equity crowdfunding is that accredited investors are

1:01:23.840 --> 1:01:26.640
<v Speaker 2>allowed to go in and put minimal amounts of money

1:01:27.440 --> 1:01:30.000
<v Speaker 2>into companies and walk away with huge.

1:01:29.680 --> 1:01:31.000
<v Speaker 3>Amounts of return. Right.

1:01:31.320 --> 1:01:33.400
<v Speaker 2>And so the credited investor, for those that don't know,

1:01:33.920 --> 1:01:36.320
<v Speaker 2>is a person that makes over one hundred thousand dollars

1:01:36.360 --> 1:01:39.840
<v Speaker 2>a year for two consecutive years, or has a networth

1:01:39.880 --> 1:01:42.880
<v Speaker 2>of a million dollars minus their primary residents.

1:01:42.960 --> 1:01:45.240
<v Speaker 3>Right. So I give this example, and I tell people

1:01:45.240 --> 1:01:48.040
<v Speaker 3>all the time. One of the seed.

1:01:47.840 --> 1:01:52.280
<v Speaker 2>Investors in uber or in Michael's Google him, he put

1:01:52.320 --> 1:01:56.280
<v Speaker 2>five thousand dollars into uber in twenty ten, So I

1:01:56.280 --> 1:01:58.720
<v Speaker 2>think the first you know half a million that they're raised,

1:01:58.720 --> 1:02:02.240
<v Speaker 2>he put five g's an accredited investor. When the company

1:02:02.280 --> 1:02:05.720
<v Speaker 2>ippiled in twenty nineteen, his five thousands worth twenty four

1:02:05.760 --> 1:02:10.680
<v Speaker 2>million dollars. And I'm like, oh, okay, I'm not trying

1:02:10.680 --> 1:02:11.960
<v Speaker 2>to be funny, but I know I know a lot

1:02:12.000 --> 1:02:14.200
<v Speaker 2>of people with five j one thousand dollars. I know

1:02:14.280 --> 1:02:16.919
<v Speaker 2>ten people with five hundred dollars. How come we can't?

1:02:17.040 --> 1:02:19.040
<v Speaker 2>How come ain't nobody call me about Uber?

1:02:19.720 --> 1:02:21.040
<v Speaker 3>Right? Because you're not accredited.

1:02:21.280 --> 1:02:24.080
<v Speaker 2>So the accredited investor rule came in in nineteen thirty five,

1:02:24.160 --> 1:02:27.920
<v Speaker 2>and it was really a rule to lock out the

1:02:27.920 --> 1:02:31.360
<v Speaker 2>good opportunities only for the rich people. So like, oh,

1:02:31.400 --> 1:02:32.720
<v Speaker 2>you got to be rich in this because we don't

1:02:32.720 --> 1:02:35.320
<v Speaker 2>want you to blow your life savings on a bad investment.

1:02:35.320 --> 1:02:37.280
<v Speaker 2>We don't want you to take your retirement money and

1:02:37.360 --> 1:02:39.360
<v Speaker 2>put it into this thing called Uber and it goes

1:02:39.400 --> 1:02:41.680
<v Speaker 2>belly up and you lost your fortune. But I tell

1:02:41.680 --> 1:02:44.480
<v Speaker 2>people all the time, you don't have to be accredited

1:02:44.480 --> 1:02:46.480
<v Speaker 2>to go to Vegas and blow five thousand dollars on

1:02:46.520 --> 1:02:48.600
<v Speaker 2>the crap table. You don't have to be accredited to

1:02:48.640 --> 1:02:51.560
<v Speaker 2>go buy lottery tickets five thousand dollars with a lottery

1:02:51.600 --> 1:02:54.040
<v Speaker 2>tickets and wind up winning nothing. So why can't we

1:02:54.120 --> 1:02:57.480
<v Speaker 2>gamble with startups the same way? And so that is

1:02:57.480 --> 1:03:00.120
<v Speaker 2>where companies like start Engine come in and allow us

1:03:00.480 --> 1:03:02.000
<v Speaker 2>for people to put the price of a pair of

1:03:02.120 --> 1:03:05.280
<v Speaker 2>Jordan's into a startup and see where it goes. Because

1:03:05.320 --> 1:03:07.560
<v Speaker 2>you're gonna eat it, you know, you're gonna buy it

1:03:07.640 --> 1:03:10.240
<v Speaker 2>on some bullshit or hookah or whatever, you know, throw

1:03:10.280 --> 1:03:12.600
<v Speaker 2>it at the strip club or you know, just do

1:03:12.720 --> 1:03:13.320
<v Speaker 2>normal things.

1:03:13.360 --> 1:03:15.200
<v Speaker 3>But why not be able to take some money and

1:03:15.320 --> 1:03:15.800
<v Speaker 3>run with it?

1:03:16.440 --> 1:03:22.040
<v Speaker 6>So, all right, VC, are you interested in getting venture capital?

1:03:22.920 --> 1:03:26.040
<v Speaker 6>Did you have you tried to get VNCI traditional venture capital?

1:03:26.080 --> 1:03:28.480
<v Speaker 6>What's your thoughts on venture to capital? And you investors?

1:03:28.600 --> 1:03:31.600
<v Speaker 2>So I took one venture capital meeting before we did

1:03:31.680 --> 1:03:34.920
<v Speaker 2>equity crowdfunding, and it felt really like, we don't want

1:03:34.920 --> 1:03:36.280
<v Speaker 2>you to let we don't want you to play in

1:03:36.320 --> 1:03:39.800
<v Speaker 2>our field. And then it just so happened that again

1:03:39.840 --> 1:03:43.160
<v Speaker 2>like COVID hit. And so I'm definitely interested in venture capital,

1:03:44.800 --> 1:03:47.080
<v Speaker 2>but I'm interested in the right venture capital and then

1:03:47.120 --> 1:03:50.000
<v Speaker 2>the right way that it's done. And so I think

1:03:50.000 --> 1:03:52.600
<v Speaker 2>the benefit of working in the music business, and I

1:03:52.640 --> 1:03:55.240
<v Speaker 2>say this all the time, is that I've seen the

1:03:55.280 --> 1:03:56.320
<v Speaker 2>worst deals possible.

1:03:56.840 --> 1:03:57.760
<v Speaker 3>I've seen the worst.

1:03:57.520 --> 1:03:59.600
<v Speaker 2>Publishing bills, I've seen my friends get signed, the bad

1:03:59.640 --> 1:04:02.840
<v Speaker 2>publish deals. I've seen the worst kind of business deals

1:04:02.840 --> 1:04:06.560
<v Speaker 2>done for artists and labels. So a VC can't slide

1:04:06.600 --> 1:04:08.280
<v Speaker 2>me a deal Because a lot of my friends that

1:04:08.440 --> 1:04:12.640
<v Speaker 2>are into tech, they have their version of bad record deals,

1:04:13.080 --> 1:04:15.600
<v Speaker 2>like they have versions of where they might have given

1:04:15.680 --> 1:04:17.840
<v Speaker 2>up too much equity or too much power in their

1:04:17.840 --> 1:04:20.280
<v Speaker 2>company and got voted out of the company like Steve

1:04:20.360 --> 1:04:22.520
<v Speaker 2>Jobs did, like Steve's all the genius. How do you

1:04:22.560 --> 1:04:24.720
<v Speaker 2>get voted out your own damn company? But you know

1:04:24.760 --> 1:04:27.400
<v Speaker 2>you're so fixed on I know I can make this work.

1:04:27.440 --> 1:04:29.680
<v Speaker 2>That'll never happen. But now things happen and you get

1:04:29.760 --> 1:04:32.800
<v Speaker 2>voted out. So I'm definitely interested in that. And so

1:04:32.920 --> 1:04:37.840
<v Speaker 2>I treated I treat fan base like an independent artist

1:04:37.960 --> 1:04:41.080
<v Speaker 2>because when the vcs were like that, one VC was like,

1:04:41.160 --> 1:04:42.800
<v Speaker 2>oh no, it's like trying to go to the record

1:04:42.840 --> 1:04:45.560
<v Speaker 2>company like Drake and they dish you and then you

1:04:45.560 --> 1:04:48.320
<v Speaker 2>put your mixtape out and it which is my version

1:04:48.360 --> 1:04:50.160
<v Speaker 2>of selling shares out the truck of my car to

1:04:50.240 --> 1:04:52.000
<v Speaker 2>the tune of six million dollars. So now I was like,

1:04:52.000 --> 1:04:54.000
<v Speaker 2>I got the streets. I don't need y'all. So now

1:04:54.080 --> 1:04:55.959
<v Speaker 2>a VC can't come along and just hand me any

1:04:55.960 --> 1:04:59.080
<v Speaker 2>old deal, right, the deal's gonna have to be respectable,

1:04:59.440 --> 1:05:01.240
<v Speaker 2>and I under stand in the market and so and

1:05:01.280 --> 1:05:04.680
<v Speaker 2>I can always go back to raising capital from the streets.

1:05:04.760 --> 1:05:07.400
<v Speaker 2>So it's like I can always go back being independent.

1:05:07.640 --> 1:05:09.840
<v Speaker 2>So if I do do a deal, my goal is

1:05:09.880 --> 1:05:13.720
<v Speaker 2>to make fan base it's hot as little baby. So

1:05:13.760 --> 1:05:15.560
<v Speaker 2>when the vcs come along, they're like, we got to

1:05:15.640 --> 1:05:17.400
<v Speaker 2>sign you because you're so hot in the streets. If

1:05:17.400 --> 1:05:20.080
<v Speaker 2>we don't, we're gonna miss out. And that's the that's

1:05:20.120 --> 1:05:23.280
<v Speaker 2>the the the the model of the energy that I have.

1:05:23.440 --> 1:05:28.840
<v Speaker 2>I definitely want vcs because they're they're definitely good business

1:05:28.840 --> 1:05:31.160
<v Speaker 2>parties and can open up a lot of doors. But again,

1:05:31.200 --> 1:05:32.439
<v Speaker 2>it just has to be the right deal.

1:05:33.160 --> 1:05:36.360
<v Speaker 8>So you got over eight thousand, and now the app

1:05:36.440 --> 1:05:38.120
<v Speaker 8>is in one hundred and seventy countries, maybe.

1:05:37.920 --> 1:05:41.840
<v Speaker 3>More one hundred and thirty plus. Why why would that work?

1:05:41.840 --> 1:05:44.240
<v Speaker 8>As far as international investors are people from other countries

1:05:44.280 --> 1:05:45.040
<v Speaker 8>able to invest?

1:05:45.400 --> 1:05:48.240
<v Speaker 2>So the only only two countries that you couldn't invest

1:05:49.160 --> 1:05:52.240
<v Speaker 2>that started and had limitations on, and that was based

1:05:52.280 --> 1:05:55.760
<v Speaker 2>on the country where the UK and Canada. Everywhere else

1:05:55.840 --> 1:05:57.280
<v Speaker 2>is open. It was open for people to wes. We

1:05:57.280 --> 1:05:59.680
<v Speaker 2>have international investors from overseas and stuff like that. I

1:05:59.680 --> 1:06:03.520
<v Speaker 2>don't know what regulations prevent you from investing from Canada

1:06:04.240 --> 1:06:07.040
<v Speaker 2>and the UK, and and those are the two places

1:06:07.040 --> 1:06:07.720
<v Speaker 2>where people.

1:06:07.480 --> 1:06:09.479
<v Speaker 3>Were like, man, I want to invest, like I'm right here,

1:06:09.680 --> 1:06:10.400
<v Speaker 3>like I'm right.

1:06:10.480 --> 1:06:13.000
<v Speaker 2>I'm not for y'all let me and I just I

1:06:13.040 --> 1:06:15.120
<v Speaker 2>had no choice, you know, I had no control over that.

1:06:15.680 --> 1:06:17.360
<v Speaker 5>How many users is on the app right now?

1:06:17.520 --> 1:06:20.600
<v Speaker 2>Two hundred and fifty thousand.

1:06:21.240 --> 1:06:23.680
<v Speaker 5>What's your goal for users?

1:06:24.640 --> 1:06:26.600
<v Speaker 2>I mean, I want to get I want to get

1:06:26.600 --> 1:06:29.320
<v Speaker 2>to a million users before the end of the summer.

1:06:30.040 --> 1:06:32.600
<v Speaker 2>And we in the entire time we've we've you know,

1:06:32.600 --> 1:06:35.720
<v Speaker 2>we've raised six million dollars. Even though we've raised six

1:06:35.800 --> 1:06:38.760
<v Speaker 2>million dollars, I didn't we haven't done any marketing. So

1:06:38.800 --> 1:06:40.280
<v Speaker 2>now we're getting to the point in the phase where

1:06:40.320 --> 1:06:43.200
<v Speaker 2>we're going to do some marketing and do some strategic marketing.

1:06:43.240 --> 1:06:45.520
<v Speaker 3>But there's a plan to onboard a lot.

1:06:45.400 --> 1:06:47.720
<v Speaker 2>Of users and and you know, and really have a

1:06:48.360 --> 1:06:50.400
<v Speaker 2>strong push through the summer. I want to get young.

1:06:51.400 --> 1:06:53.400
<v Speaker 2>We got we have a creator advisory board of young

1:06:53.480 --> 1:06:57.360
<v Speaker 2>talent that is geared toward what the app is going

1:06:57.400 --> 1:07:00.480
<v Speaker 2>to do with creators, and then you know, audio rooms

1:07:00.520 --> 1:07:02.160
<v Speaker 2>and stuff like that that are happening. So the goal

1:07:02.200 --> 1:07:05.360
<v Speaker 2>is to get to a million users super super quick

1:07:06.280 --> 1:07:10.160
<v Speaker 2>and then raise a significant Series A because that'll just

1:07:10.160 --> 1:07:12.720
<v Speaker 2>give us the capital continue that's what you do even

1:07:12.720 --> 1:07:16.600
<v Speaker 2>even even investors and and and vcs aren't so much

1:07:16.600 --> 1:07:19.920
<v Speaker 2>concerned about the revenue because even in startups it's like,

1:07:20.360 --> 1:07:22.840
<v Speaker 2>you know, you got to figure out monetization, even though

1:07:22.840 --> 1:07:25.439
<v Speaker 2>monetization is built in. They're more they're more excited about

1:07:25.480 --> 1:07:27.640
<v Speaker 2>the user base. So I want to focus on the

1:07:27.720 --> 1:07:29.760
<v Speaker 2>user base. We're making money, We've made a lot of

1:07:29.760 --> 1:07:33.360
<v Speaker 2>money with fan base, but I want to continue to

1:07:33.360 --> 1:07:37.520
<v Speaker 2>to scale the user base because that just becomes more advantageous.

1:07:38.240 --> 1:07:43.040
<v Speaker 9>To the community and vcs. So okay, so is it

1:07:43.200 --> 1:07:45.280
<v Speaker 9>all right? I get the subscription side of it, but

1:07:45.360 --> 1:07:47.440
<v Speaker 9>is it still a social side? Like what if you're

1:07:47.480 --> 1:07:50.600
<v Speaker 9>going on you don't want to follow anybody to pay?

1:07:50.520 --> 1:07:52.920
<v Speaker 5>Yea, is it still a social It's free, it's free,

1:07:52.960 --> 1:07:53.640
<v Speaker 5>it's free to follow.

1:07:53.920 --> 1:07:55.280
<v Speaker 3>There's there's tons of free companies.

1:07:55.440 --> 1:07:59.560
<v Speaker 5>Is it designed strictly for creatives or is it designed

1:07:59.600 --> 1:08:00.680
<v Speaker 5>for just general public?

1:08:00.880 --> 1:08:03.320
<v Speaker 2>This is not for every user. It doesn't it doesn't matter.

1:08:03.360 --> 1:08:05.840
<v Speaker 2>That's the thing about it. You're going to make money

1:08:05.880 --> 1:08:08.160
<v Speaker 2>on fan base whether you want to or not. You

1:08:08.200 --> 1:08:11.320
<v Speaker 2>don't never have to like enter your your debit card

1:08:11.400 --> 1:08:13.680
<v Speaker 2>or whatever to get paid. You're gonna still go look

1:08:13.680 --> 1:08:15.640
<v Speaker 2>at your revenue and see some money because somebody's gonna

1:08:15.680 --> 1:08:18.240
<v Speaker 2>love what you do. That's what I mean by being transactional.

1:08:18.280 --> 1:08:19.840
<v Speaker 2>Somebody's gonna be like, oh, I'll give you like a

1:08:19.880 --> 1:08:22.000
<v Speaker 2>couple of pennies for that. And when you think about

1:08:22.000 --> 1:08:25.000
<v Speaker 2>scaling that over time, because we all don't know what

1:08:25.000 --> 1:08:27.320
<v Speaker 2>we're going to become, you might somebody might have a

1:08:27.360 --> 1:08:31.000
<v Speaker 2>really good knack for designing sneakers or dying tennis shoes

1:08:31.080 --> 1:08:33.400
<v Speaker 2>or whatever, and all of a sudden, people want to know,

1:08:33.439 --> 1:08:34.880
<v Speaker 2>like how do you die your tennis shoes? And you

1:08:34.920 --> 1:08:37.240
<v Speaker 2>start making videos about that, and before you know it,

1:08:37.479 --> 1:08:39.920
<v Speaker 2>you've got a whole business built on the content that

1:08:39.960 --> 1:08:42.280
<v Speaker 2>you've created. So I just wanted to leave it wide

1:08:42.360 --> 1:08:45.439
<v Speaker 2>open for you to discover your passion and then if

1:08:45.439 --> 1:08:48.920
<v Speaker 2>you want to monetize it in the form of conversation,

1:08:49.400 --> 1:08:51.519
<v Speaker 2>in the form of photo, in the form of long

1:08:51.600 --> 1:08:54.280
<v Speaker 2>form content like a TV show, you know what I'm saying,

1:08:54.360 --> 1:08:57.600
<v Speaker 2>Like I imagine, I imagine like how Whatterray did with

1:08:57.680 --> 1:09:01.400
<v Speaker 2>Black Awkward, Black Girl, but she never sold it to HBOS,

1:09:01.600 --> 1:09:03.960
<v Speaker 2>so it just eventually became Insecure and she just had

1:09:04.000 --> 1:09:07.280
<v Speaker 2>subscribers subscribing to Insecure the whole time. Because now She's like,

1:09:07.360 --> 1:09:10.400
<v Speaker 2>she owns the whole whole thing, and she owned a fab.

1:09:10.720 --> 1:09:12.400
<v Speaker 2>If they want to come along and license it or

1:09:12.400 --> 1:09:15.000
<v Speaker 2>buy it or go ahead, but it's mine. It's that

1:09:15.080 --> 1:09:17.960
<v Speaker 2>Tyler Perry mentality, like own your content first, because you

1:09:18.000 --> 1:09:20.040
<v Speaker 2>own your content on fanbase. If you if you blow

1:09:20.120 --> 1:09:21.840
<v Speaker 2>up and somebody wants to come along and say, hey,

1:09:21.840 --> 1:09:23.559
<v Speaker 2>we want to put the show on ABC, you have

1:09:23.600 --> 1:09:25.200
<v Speaker 2>a decision to make. You want to sell the ABC

1:09:25.320 --> 1:09:26.880
<v Speaker 2>or do you want to still own it? Make the

1:09:26.960 --> 1:09:29.800
<v Speaker 2>line's share of the profit and call the shots. So

1:09:29.920 --> 1:09:34.040
<v Speaker 2>obviously when you're raising each round, you're collecting the money.

1:09:34.840 --> 1:09:38.599
<v Speaker 2>With development back into the business, talk about how you're

1:09:38.600 --> 1:09:41.040
<v Speaker 2>going strategically about adding technologies because I know you don't

1:09:41.040 --> 1:09:42.120
<v Speaker 2>want to build everything at once.

1:09:42.520 --> 1:09:45.400
<v Speaker 8>It takes time. And obviously as you're building, other companies

1:09:45.400 --> 1:09:47.960
<v Speaker 8>are building. So what's that process? Look, I mean it's tough.

1:09:48.080 --> 1:09:51.479
<v Speaker 2>I mean I think we because we don't have and

1:09:51.479 --> 1:09:54.439
<v Speaker 2>when I tell people to look like I'll bring I'll

1:09:54.439 --> 1:09:56.200
<v Speaker 2>do like small focus script when we have people come

1:09:56.200 --> 1:09:57.720
<v Speaker 2>out office and I'll hand them the app and I'll

1:09:57.760 --> 1:10:03.400
<v Speaker 2>say how much of this feel like? Current platforms like Instagram, TikTok, Clubhouse,

1:10:03.800 --> 1:10:05.600
<v Speaker 2>and they'll say, man, this is like I say, on

1:10:05.640 --> 1:10:07.679
<v Speaker 2>scale of one to ten, they be like eight or nine.

1:10:07.880 --> 1:10:10.080
<v Speaker 2>I say, okay, we've built this with less than like

1:10:10.439 --> 1:10:12.400
<v Speaker 2>three and a half million dollars, three million dollars, Like

1:10:12.439 --> 1:10:13.960
<v Speaker 2>what do you think we could do with thirty five

1:10:14.080 --> 1:10:16.760
<v Speaker 2>or three hundred million? Right, So that's the thing about it.

1:10:16.840 --> 1:10:22.200
<v Speaker 2>So I mean, our strategy, like I said, is continue

1:10:23.240 --> 1:10:26.200
<v Speaker 2>to build the technology that people want, because everybody wants

1:10:26.240 --> 1:10:30.000
<v Speaker 2>everything now, but you have to build things that also turn.

1:10:29.840 --> 1:10:31.520
<v Speaker 3>Revenue and create engagement.

1:10:31.800 --> 1:10:34.120
<v Speaker 2>So we focus on things like short form video because

1:10:34.160 --> 1:10:36.479
<v Speaker 2>it's super super in gaging audio. Like when you think

1:10:36.479 --> 1:10:40.560
<v Speaker 2>about platforms, like we in our data in our analytics,

1:10:40.800 --> 1:10:43.519
<v Speaker 2>the average user spends about forty minutes a day on YouTube,

1:10:43.960 --> 1:10:47.719
<v Speaker 2>twenty nine on Instagram, about ten to fifteen on TikTok.

1:10:48.120 --> 1:10:52.559
<v Speaker 2>Because of the audio and video combined. On fan Base,

1:10:52.880 --> 1:10:55.840
<v Speaker 2>people are spending about an hour and thirty minutes a

1:10:55.920 --> 1:10:57.599
<v Speaker 2>day hour and twenty minutes a day on the app.

1:10:57.640 --> 1:10:59.120
<v Speaker 2>Because you can score, you can be in an audio

1:10:59.200 --> 1:11:01.280
<v Speaker 2>room and roll the app at the same time, so

1:11:01.320 --> 1:11:02.680
<v Speaker 2>you can use your eyes and your ears at the

1:11:02.720 --> 1:11:04.559
<v Speaker 2>same time. When you're on audio apps, you typically just

1:11:04.920 --> 1:11:06.840
<v Speaker 2>listen and look at the phone, Like I said, who's

1:11:06.880 --> 1:11:08.439
<v Speaker 2>an audience, and then that's kind of that it. But

1:11:08.680 --> 1:11:11.320
<v Speaker 2>when you can engage with multiple mediums and content at

1:11:11.320 --> 1:11:12.400
<v Speaker 2>the same time, we do that.

1:11:12.479 --> 1:11:14.400
<v Speaker 3>So we wanna I call them user tools.

1:11:14.439 --> 1:11:18.520
<v Speaker 2>We wanna build user tools that allow people to monetize

1:11:18.560 --> 1:11:21.200
<v Speaker 2>and discover what their abilities are and make sure that

1:11:21.240 --> 1:11:24.479
<v Speaker 2>those verticals are there while the things that people may

1:11:24.600 --> 1:11:27.120
<v Speaker 2>want that are not so much geared towards like oh,

1:11:27.120 --> 1:11:31.360
<v Speaker 2>we want more filters or we want carousels, like, we'll

1:11:31.400 --> 1:11:33.320
<v Speaker 2>get there, But we have to focus on the things

1:11:33.320 --> 1:11:35.640
<v Speaker 2>that I know that that the users want, because the

1:11:35.720 --> 1:11:37.800
<v Speaker 2>users define a platform. You know, there were no there,

1:11:37.960 --> 1:11:40.479
<v Speaker 2>There wasn't the things retweets. Still people started putting our

1:11:40.520 --> 1:11:42.280
<v Speaker 2>t and then putting them behind the height and then

1:11:42.280 --> 1:11:43.440
<v Speaker 2>they just added the functionality.

1:11:43.439 --> 1:11:45.240
<v Speaker 3>So your community will tell you what it wants and

1:11:45.320 --> 1:11:45.840
<v Speaker 3>we listen.

1:11:46.360 --> 1:11:48.640
<v Speaker 2>So whatever whatever it gets sent in the most or

1:11:48.920 --> 1:11:52.800
<v Speaker 2>of of most urgency, we develop the buildings of the platform.

1:11:52.880 --> 1:11:55.240
<v Speaker 7>Do y'all have a partnership program? I know like Snoopers.

1:11:55.400 --> 1:11:58.960
<v Speaker 8>I've seen Snoop promote the brand, perhaps an investor Charlotta Maine,

1:11:59.320 --> 1:12:02.120
<v Speaker 8>is there like a part program or people hearing about

1:12:02.120 --> 1:12:04.320
<v Speaker 8>it here say they meet you to talk to you

1:12:04.400 --> 1:12:06.960
<v Speaker 8>about what the platform is based on, and they say,

1:12:07.000 --> 1:12:07.519
<v Speaker 8>I want to be a.

1:12:07.439 --> 1:12:08.920
<v Speaker 7>Part of It's like, what's that process like for you?

1:12:09.040 --> 1:12:09.280
<v Speaker 3>Yeah?

1:12:09.320 --> 1:12:13.240
<v Speaker 2>I mean so it's more like, and again I say

1:12:13.280 --> 1:12:15.599
<v Speaker 2>this all the time, it's more about people just saying, hey,

1:12:15.680 --> 1:12:19.719
<v Speaker 2>like this is a real chance for us to own

1:12:19.840 --> 1:12:24.600
<v Speaker 2>and monetize our content, because like, the users make the

1:12:24.680 --> 1:12:27.439
<v Speaker 2>value of the platform. Everybody left Instagram tomorrow, Instagram me

1:12:27.479 --> 1:12:30.599
<v Speaker 2>worth zero dollars and zero cents, right, and so they

1:12:31.120 --> 1:12:33.240
<v Speaker 2>create the value, and so everybody we're in this moment

1:12:33.280 --> 1:12:36.360
<v Speaker 2>where everybody's so frustrated with shadow banding and all that

1:12:36.400 --> 1:12:38.400
<v Speaker 2>kind of stuff. Like even when Snoop came on the

1:12:38.400 --> 1:12:41.599
<v Speaker 2>platform and started using it more is because the day

1:12:41.640 --> 1:12:43.760
<v Speaker 2>of the Super Bowl, Instagram wouldn't let him go live.

1:12:44.240 --> 1:12:45.920
<v Speaker 3>So he's like, I'm going to fan base.

1:12:46.240 --> 1:12:49.360
<v Speaker 2>Right where I can you know, send it out and

1:12:49.400 --> 1:12:52.479
<v Speaker 2>go there and be live. And what I noticed was

1:12:52.600 --> 1:12:54.439
<v Speaker 2>whenever we make a move and I said this, I

1:12:54.439 --> 1:12:58.080
<v Speaker 2>said this before, is like, initially when we were building

1:12:58.640 --> 1:13:01.200
<v Speaker 2>subscriber based story story that you can put behind the

1:13:01.240 --> 1:13:03.559
<v Speaker 2>paywall so you don't have stories for followers, and stories

1:13:03.560 --> 1:13:07.719
<v Speaker 2>for subscribers. Instagram was going to call that functionality fan clubs.

1:13:07.840 --> 1:13:10.240
<v Speaker 2>I was like, come on, y'all right, they copy everybody,

1:13:10.280 --> 1:13:13.880
<v Speaker 2>so it's cool, right they want to call it fan clubs.

1:13:14.240 --> 1:13:16.840
<v Speaker 2>We were changing our price. Our price was three ninety nine.

1:13:17.240 --> 1:13:19.599
<v Speaker 2>We went from three ninety nine to four ninety nine.

1:13:19.640 --> 1:13:22.840
<v Speaker 2>Instagram had rolled out a pilot program for subscriptions and

1:13:22.880 --> 1:13:25.519
<v Speaker 2>giving it to about ten or fifteen people the day

1:13:25.560 --> 1:13:28.360
<v Speaker 2>that we announced that we were going to four ninety nine.

1:13:28.400 --> 1:13:32.519
<v Speaker 2>The next week, everybody got subscriptions. Everybody black, I'm sorry.

1:13:32.560 --> 1:13:34.799
<v Speaker 2>Everybody was on my feet. Subscribe to this person, subscribe

1:13:34.800 --> 1:13:36.240
<v Speaker 2>to that person. Everybody's like, do you see this?

1:13:36.720 --> 1:13:37.360
<v Speaker 3>I'm like yeah.

1:13:37.520 --> 1:13:40.280
<v Speaker 2>I was like, look at this company is raised six

1:13:40.320 --> 1:13:43.840
<v Speaker 2>million dollars influencing a nine hundred billion dollar market cap

1:13:43.880 --> 1:13:48.280
<v Speaker 2>company because they know that they've underserved an audience for years,

1:13:48.880 --> 1:13:51.719
<v Speaker 2>and there's somebody that's stepping in the void to actually

1:13:51.720 --> 1:13:54.720
<v Speaker 2>feel that that place for users and really allows them

1:13:54.720 --> 1:13:56.320
<v Speaker 2>to take full advantage of their following.

1:13:58.400 --> 1:14:02.800
<v Speaker 5>So what's next for fan base? Like, what's your what's

1:14:02.840 --> 1:14:04.320
<v Speaker 5>your six month, twelve month vision?

1:14:04.600 --> 1:14:06.240
<v Speaker 3>Yeah, a million users. Series A.

1:14:06.360 --> 1:14:10.240
<v Speaker 2>We've been getting calls about Series A and I happily

1:14:10.280 --> 1:14:13.040
<v Speaker 2>accept the phone calls and I think they're they're great

1:14:13.360 --> 1:14:16.240
<v Speaker 2>and people are interested in So we're just gonna continue

1:14:16.280 --> 1:14:19.479
<v Speaker 2>to have conversation with vcs and if the right partner

1:14:19.520 --> 1:14:21.839
<v Speaker 2>comes along, because it's just it's just about the right partner.

1:14:22.120 --> 1:14:24.439
<v Speaker 2>It's about a person that believes in what we're building,

1:14:24.800 --> 1:14:28.320
<v Speaker 2>believes in the culture of what we're building, and then

1:14:28.360 --> 1:14:30.320
<v Speaker 2>we'll continue to scale the platform. I want to be,

1:14:30.680 --> 1:14:32.200
<v Speaker 2>like I said, I want to be the guy that

1:14:32.320 --> 1:14:36.080
<v Speaker 2>disrupts so much media because here's the thing that I

1:14:36.080 --> 1:14:39.240
<v Speaker 2>said about bad Baby, and I think people don't understand

1:14:39.280 --> 1:14:41.960
<v Speaker 2>what Like I don't people understand understand what she did

1:14:42.520 --> 1:14:45.160
<v Speaker 2>because she made fifty five million dollars. She's signed to

1:14:45.160 --> 1:14:47.599
<v Speaker 2>Atlantic Records. Atlantic Records can't pay her fifty five million

1:14:47.640 --> 1:14:49.800
<v Speaker 2>dollars a year, so when her dealer is up at

1:14:49.800 --> 1:14:54.960
<v Speaker 2>Atlantic Records, she'd be like, ninety ten, I keep ninety

1:14:55.000 --> 1:14:57.400
<v Speaker 2>you keep ten. I don't want this fifty to fifty

1:14:57.560 --> 1:14:59.880
<v Speaker 2>whatever y'all you know, or I'll just go somewhere else

1:15:00.000 --> 1:15:02.640
<v Speaker 2>and somebody will get rid of that deal. That's leverage,

1:15:03.120 --> 1:15:06.240
<v Speaker 2>you know. NIL has kicked in for athletes, So the

1:15:06.280 --> 1:15:09.160
<v Speaker 2>ability for an athlete to build a fan base to

1:15:09.200 --> 1:15:11.519
<v Speaker 2>monetize it, and then if Nike comes with a deal,

1:15:11.520 --> 1:15:13.280
<v Speaker 2>he'd be like, I make that a month on subscriptions,

1:15:13.960 --> 1:15:16.479
<v Speaker 2>put that away. I'm giving leverage. It's like, you know,

1:15:16.560 --> 1:15:20.400
<v Speaker 2>for talent, for people that do you know TV shows.

1:15:20.400 --> 1:15:23.920
<v Speaker 2>That's why I say and I said this and shout

1:15:23.960 --> 1:15:26.000
<v Speaker 2>out to Dre Davis, who works in fan base is

1:15:26.000 --> 1:15:28.360
<v Speaker 2>a good friend of mine. He remembers when I said this,

1:15:28.520 --> 1:15:31.599
<v Speaker 2>I sat across from a rapper, a female rapper, and

1:15:31.640 --> 1:15:33.639
<v Speaker 2>I said this. This was less than a year ago.

1:15:34.080 --> 1:15:37.400
<v Speaker 2>I said, if you're not monetizing your content today, five

1:15:37.479 --> 1:15:39.559
<v Speaker 2>years from now, you're going to be out earned by

1:15:39.600 --> 1:15:42.720
<v Speaker 2>somebody that's less talented than you that decided to do it.

1:15:43.200 --> 1:15:44.439
<v Speaker 2>And I said, you're gonna walk up one day and

1:15:44.479 --> 1:15:46.679
<v Speaker 2>somebody said, somebody made a million dollars off. Only fans

1:15:46.680 --> 1:15:49.040
<v Speaker 2>are a million dollars subscribing. And he was like, it

1:15:49.080 --> 1:15:51.559
<v Speaker 2>won a million dollars. It was fifty five million dollars

1:15:51.600 --> 1:15:54.519
<v Speaker 2>And she made more money than Cardi B, Nicki, Minaj,

1:15:55.120 --> 1:15:58.400
<v Speaker 2>Meg Thee Stallion, all the female rappers Doja Cat can't,

1:15:58.439 --> 1:16:01.120
<v Speaker 2>nobody diss her can did her? She made fifty five

1:16:01.120 --> 1:16:04.840
<v Speaker 2>million dollars off one hundred and sixty posts. You can't

1:16:05.240 --> 1:16:07.160
<v Speaker 2>you can't disser for that. And she didn't get naked,

1:16:07.160 --> 1:16:09.400
<v Speaker 2>she ain't busting open or nothing. She just went to

1:16:09.439 --> 1:16:11.920
<v Speaker 2>her fan base and monetized it and made money. So

1:16:12.439 --> 1:16:14.640
<v Speaker 2>that was that was such a such a moment that

1:16:14.680 --> 1:16:16.680
<v Speaker 2>I don't think people realized what she did because she

1:16:16.800 --> 1:16:20.599
<v Speaker 2>triggered the ability for people to say, oh, I again,

1:16:20.920 --> 1:16:23.240
<v Speaker 2>I'm the I'm the show. You don't make me, I

1:16:23.360 --> 1:16:25.639
<v Speaker 2>make you. If I decide to pick up and take

1:16:25.680 --> 1:16:30.920
<v Speaker 2>my talents to fan base, they coming with me. And

1:16:30.960 --> 1:16:34.320
<v Speaker 2>I think the moment that people realize that in mass

1:16:34.520 --> 1:16:35.880
<v Speaker 2>these platforms are in trouble.

1:16:36.040 --> 1:16:37.320
<v Speaker 5>One last thing before we wrap.

1:16:38.000 --> 1:16:40.320
<v Speaker 6>You mentioned earlier that she was reluctant to shut that

1:16:40.360 --> 1:16:42.720
<v Speaker 6>out because you didn't want to be looked at as

1:16:42.760 --> 1:16:45.920
<v Speaker 6>like a black She did come out, y'all vocal and basically,

1:16:46.000 --> 1:16:48.560
<v Speaker 6>so why did you decide.

1:16:48.200 --> 1:16:48.679
<v Speaker 3>To do that?

1:16:49.479 --> 1:16:53.439
<v Speaker 5>And do you think that people look at fan base

1:16:53.520 --> 1:16:53.840
<v Speaker 5>as a.

1:16:53.760 --> 1:16:55.959
<v Speaker 3>Black app So two reasons.

1:16:56.600 --> 1:16:59.920
<v Speaker 2>One at the same time, the Black Lives Matter move

1:17:00.200 --> 1:17:02.160
<v Speaker 2>happened when you were in middle of COVID and George

1:17:02.160 --> 1:17:04.840
<v Speaker 2>for what happened, and the protests were going on, and

1:17:04.880 --> 1:17:08.080
<v Speaker 2>all of a sudden, the tech community, the business community

1:17:08.160 --> 1:17:14.120
<v Speaker 2>was acceptant, accepting of recognizing the effect that black culture

1:17:14.160 --> 1:17:17.760
<v Speaker 2>and black people have on the economy and how we've

1:17:17.760 --> 1:17:20.200
<v Speaker 2>been locked, you know, economically.

1:17:19.560 --> 1:17:23.240
<v Speaker 3>Out of you know, those those systems.

1:17:23.760 --> 1:17:27.840
<v Speaker 2>And then to most tech startups, you really you really

1:17:27.880 --> 1:17:31.120
<v Speaker 2>invest also in the company, but you invest in the founder.

1:17:31.439 --> 1:17:33.479
<v Speaker 2>And I think for me, I wanted the people to

1:17:33.600 --> 1:17:36.679
<v Speaker 2>know me and understand that who you were investing in

1:17:37.040 --> 1:17:38.880
<v Speaker 2>and what product you were getting and the person that

1:17:38.920 --> 1:17:41.160
<v Speaker 2>had the passion behind what you were doing and what

1:17:41.200 --> 1:17:44.600
<v Speaker 2>I was doing. So I was very very you know,

1:17:44.720 --> 1:17:48.280
<v Speaker 2>cool with be in that. Now to that point, again,

1:17:48.760 --> 1:17:54.280
<v Speaker 2>it's unfortunate that when you know, white people build things,

1:17:54.840 --> 1:17:56.880
<v Speaker 2>it's perceived that they're built for all people.

1:17:56.920 --> 1:18:00.519
<v Speaker 3>But when somebody black builds something, there's real luck to that.

1:18:00.720 --> 1:18:05.479
<v Speaker 2>But what we also know is that wherever the culture goes,

1:18:06.479 --> 1:18:09.320
<v Speaker 2>everybody follows. It doesn't matter wherever the party is. And

1:18:09.360 --> 1:18:11.439
<v Speaker 2>I say that, I say, I treat fan base like

1:18:11.479 --> 1:18:13.800
<v Speaker 2>a nightclub. I said, it's like, right now, fan base

1:18:13.960 --> 1:18:16.240
<v Speaker 2>is like ten thirty, Like it's cool.

1:18:16.680 --> 1:18:19.360
<v Speaker 3>You can get right to the bar, it's some girls

1:18:19.360 --> 1:18:20.800
<v Speaker 3>in here. It's really cool.

1:18:20.840 --> 1:18:24.519
<v Speaker 2>Whatever but once it hits like one am, everybody's gonna

1:18:24.520 --> 1:18:26.000
<v Speaker 2>pull up at the same time. It's gonna be like, oh,

1:18:26.000 --> 1:18:28.759
<v Speaker 2>it's the hottest club in the country. And fan base

1:18:28.920 --> 1:18:33.160
<v Speaker 2>is the is the rule and not the exception. Companies

1:18:33.200 --> 1:18:36.719
<v Speaker 2>like Instagram are the exception. Companies like Clubhouse are the exception.

1:18:37.160 --> 1:18:40.559
<v Speaker 2>When I look at byte Dance, which is TikTok's parent company,

1:18:40.640 --> 1:18:43.880
<v Speaker 2>or I even look at Patreon, those companies were started

1:18:43.880 --> 1:18:47.479
<v Speaker 2>in twenty twelve, in twenty thirteen, and it took them

1:18:47.640 --> 1:18:50.000
<v Speaker 2>years of raising capital and growing their audience to where

1:18:50.040 --> 1:18:52.720
<v Speaker 2>even people know. People still don't know what Patreon is, right,

1:18:53.080 --> 1:18:55.960
<v Speaker 2>and they've they've managed to raise I think three hundred

1:18:55.960 --> 1:18:58.439
<v Speaker 2>million dollars so far, three hundred plus million dollars so far.

1:18:58.840 --> 1:19:01.519
<v Speaker 2>And byte Dance started out twenty twelve and they become

1:19:01.560 --> 1:19:06.080
<v Speaker 2>profitable until twenty nineteen. So it's it's usually a long

1:19:06.200 --> 1:19:10.080
<v Speaker 2>grind of really, you know, building the company. So we're

1:19:10.080 --> 1:19:13.200
<v Speaker 2>in it for the long haul and we're just ahead

1:19:13.240 --> 1:19:15.760
<v Speaker 2>of the curve and where everybody else is that right now?

1:19:16.800 --> 1:19:20.280
<v Speaker 6>So how can people follow you? How can they sign

1:19:20.360 --> 1:19:22.800
<v Speaker 6>up to the app? What's all the information can they

1:19:23.160 --> 1:19:25.839
<v Speaker 6>is the still raising money?

1:19:26.479 --> 1:19:28.160
<v Speaker 3>No so we've closed both of our rounds.

1:19:28.640 --> 1:19:31.599
<v Speaker 2>I can't tell if I'm going to raise another round

1:19:31.600 --> 1:19:32.679
<v Speaker 2>to the public because that's illegal.

1:19:32.720 --> 1:19:34.240
<v Speaker 3>Everybody said, are you gonna raise on the round?

1:19:34.560 --> 1:19:36.640
<v Speaker 2>Can't say you can only announce a raise once a

1:19:36.720 --> 1:19:40.760
<v Speaker 2>raise is live. So if I do, I'll come back

1:19:40.760 --> 1:19:42.559
<v Speaker 2>here and tell y'all. I know a lot of people

1:19:42.600 --> 1:19:45.519
<v Speaker 2>hear about it, and come do that. I'll do that.

1:19:47.000 --> 1:19:50.160
<v Speaker 2>You can find me on fan Base. It's on iOS

1:19:50.160 --> 1:19:53.000
<v Speaker 2>and Android. It's free to download, free to you. That's

1:19:53.000 --> 1:19:55.000
<v Speaker 2>what I tell everybody. It's like, it doesn't it doesn't

1:19:55.040 --> 1:19:58.679
<v Speaker 2>cost anything to use the platform at all. And I'm

1:19:58.760 --> 1:20:01.640
<v Speaker 2>isaacase three on those platform So I aac h A

1:20:01.800 --> 1:20:06.439
<v Speaker 2>y s and number three on Instagram, Twitter and fan Base,

1:20:06.520 --> 1:20:08.559
<v Speaker 2>especially because I don't really post. I kind of post

1:20:08.640 --> 1:20:12.120
<v Speaker 2>like about fan Base on my other socials, but I

1:20:12.160 --> 1:20:15.240
<v Speaker 2>put what I do, what I eat, how I live,

1:20:15.280 --> 1:20:16.320
<v Speaker 2>what I'm doing on fan.

1:20:16.200 --> 1:20:17.920
<v Speaker 3>Base because that's that's where we at.

1:20:18.720 --> 1:20:20.880
<v Speaker 2>And Twitter and twitters, and I say this Twitter to

1:20:20.920 --> 1:20:24.040
<v Speaker 2>all the people that do make content. Your stories on

1:20:24.120 --> 1:20:26.800
<v Speaker 2>Instagram and Twitter are your most valuable pieces of IP.

1:20:27.080 --> 1:20:29.519
<v Speaker 2>That's where you can get the most traction and the

1:20:29.560 --> 1:20:31.280
<v Speaker 2>most potential varility of what you.

1:20:31.200 --> 1:20:33.600
<v Speaker 3>Do everywhere else TikTok.

1:20:34.000 --> 1:20:37.200
<v Speaker 2>They're the most disloyal audience by way of they they

1:20:37.240 --> 1:20:39.160
<v Speaker 2>just want people want to see this videos and be entertained,

1:20:39.200 --> 1:20:41.160
<v Speaker 2>so they're not really attached to the user. They just

1:20:41.160 --> 1:20:42.600
<v Speaker 2>want to be entertained, like what you got to do

1:20:42.680 --> 1:20:44.560
<v Speaker 2>for fifteen seconds in this or one minute in this

1:20:44.720 --> 1:20:46.800
<v Speaker 2>video dance. But if you really want to get to

1:20:46.840 --> 1:20:48.640
<v Speaker 2>know the nuts and bolts of the persons in their

1:20:48.720 --> 1:20:53.400
<v Speaker 2>real life, then content platforms like fan base that allow

1:20:53.439 --> 1:20:55.560
<v Speaker 2>people to post photos and videos and give you a

1:20:56.040 --> 1:20:58.120
<v Speaker 2>more inside look at what's going on is where it's

1:20:58.120 --> 1:20:58.599
<v Speaker 2>going to be at.

1:20:58.640 --> 1:21:01.479
<v Speaker 3>But Twitter also because again it's the.

1:21:01.560 --> 1:21:05.120
<v Speaker 2>Only evergreen social media platform in my opinion, every social

1:21:05.160 --> 1:21:08.240
<v Speaker 2>media platform has a lifespan, right including fan mase who

1:21:08.280 --> 1:21:11.639
<v Speaker 2>have a lifespan. So all these platforms are defined by

1:21:11.680 --> 1:21:14.960
<v Speaker 2>the generation that use them. Twitter is defined by what's

1:21:15.000 --> 1:21:17.719
<v Speaker 2>happening right now, like who won the game?

1:21:18.320 --> 1:21:22.000
<v Speaker 3>Who got divorced? Who? What? What is what's going on

1:21:22.040 --> 1:21:23.880
<v Speaker 3>in Congress? Like right now?

1:21:23.920 --> 1:21:26.599
<v Speaker 2>So I think it's evergreen, and that's why a lot

1:21:26.640 --> 1:21:29.400
<v Speaker 2>of young kids use Twitter. Like young people flock the Twitter.

1:21:30.040 --> 1:21:34.760
<v Speaker 2>They're still like what's happening at the Yeah, that's what

1:21:34.800 --> 1:21:36.760
<v Speaker 2>makes that's that's the genius. That's when I say every

1:21:36.760 --> 1:21:39.760
<v Speaker 2>app you have that aha moment like oh this is

1:21:39.840 --> 1:21:42.280
<v Speaker 2>like you know, this is like the dark night where

1:21:42.680 --> 1:21:45.320
<v Speaker 2>if something happens, it's like multiple angles of what's going on.

1:21:45.360 --> 1:21:47.320
<v Speaker 2>So this is my version of what happened. This is

1:21:47.360 --> 1:21:49.320
<v Speaker 2>my version, and it all comes together and paints this

1:21:49.400 --> 1:21:51.840
<v Speaker 2>picture of what what really happens. So I think it's

1:21:51.960 --> 1:21:55.000
<v Speaker 2>I think it's a genius platform. Eli's gonna's gonna turn

1:21:55.080 --> 1:21:55.360
<v Speaker 2>up on it.

1:21:55.400 --> 1:21:55.880
<v Speaker 3>You know what I'm saying.

1:21:55.880 --> 1:21:57.479
<v Speaker 2>He gonna make it pop, hes gonna he gonna put

1:21:57.640 --> 1:22:00.000
<v Speaker 2>I think he's gonna bring those I said. I think

1:22:00.000 --> 1:22:02.280
<v Speaker 2>he gonna bring Doge into Twitter. So if you got Doge,

1:22:02.479 --> 1:22:04.880
<v Speaker 2>even though it's in the toilet right now, fall onto it.

1:22:05.040 --> 1:22:07.200
<v Speaker 2>The Doge Father. Yeah, the Doge Father. I think he's

1:22:07.200 --> 1:22:09.000
<v Speaker 2>gonna blow that up. But yeah, that's where you can

1:22:09.040 --> 1:22:11.400
<v Speaker 2>That's where you can find me. Though I'm on fan base, y'all,

1:22:11.479 --> 1:22:13.760
<v Speaker 2>but y'all should come to Fambly, y'all should start doing

1:22:13.880 --> 1:22:15.400
<v Speaker 2>like we need to find a way to get y'all

1:22:15.439 --> 1:22:17.400
<v Speaker 2>do some really dope audio rooms on fan Base. We'll

1:22:17.439 --> 1:22:19.800
<v Speaker 2>find some ways a part of what y'all and maybe

1:22:19.800 --> 1:22:23.160
<v Speaker 2>have some conversations with some people because I think people

1:22:23.320 --> 1:22:25.400
<v Speaker 2>like to have access to Because we're about to launch,

1:22:25.760 --> 1:22:28.519
<v Speaker 2>we're about to watch subscriber based audio rooms too, so

1:22:28.560 --> 1:22:30.840
<v Speaker 2>I know, so people have to subscribe to get into

1:22:30.840 --> 1:22:33.320
<v Speaker 2>your audio rooms. So if EYL wants to have subscriber

1:22:33.320 --> 1:22:36.600
<v Speaker 2>based audio rooms and you have thousands of subscribers or

1:22:36.680 --> 1:22:38.960
<v Speaker 2>hundreds of thousands subscribers to come in here, y'all talk,

1:22:39.600 --> 1:22:43.400
<v Speaker 2>that's something we can do. We'll be the face of

1:22:43.400 --> 1:22:43.880
<v Speaker 2>the campaign.

1:22:44.640 --> 1:22:48.559
<v Speaker 9>Hey, I love it absolutely, Troy House, keep up.

1:22:48.600 --> 1:22:51.000
<v Speaker 8>Shout everybody on fan base, Shout to everybody on that

1:22:51.080 --> 1:22:52.960
<v Speaker 8>other company, you know, Shout everybody on patri you all

1:22:53.000 --> 1:22:56.240
<v Speaker 8>our patrons, everybody in EYL University, all our earners, over

1:22:56.600 --> 1:22:59.800
<v Speaker 8>twelve thousand people that are subscribed and executing on if

1:22:59.800 --> 1:23:01.640
<v Speaker 8>it may, but not only that, passing it on to

1:23:01.680 --> 1:23:05.280
<v Speaker 8>the next generation and changing lives forever. So shout out

1:23:05.280 --> 1:23:07.120
<v Speaker 8>to all of y'all, Shout to everybody in the merch team,

1:23:07.160 --> 1:23:08.360
<v Speaker 8>Shout out to the entire.

1:23:08.280 --> 1:23:10.120
<v Speaker 3>Atlanta, the city of Atlanta.

1:23:10.160 --> 1:23:13.240
<v Speaker 8>We are here, obviously, this is our second home, UH Studios,

1:23:13.240 --> 1:23:16.320
<v Speaker 8>obviously looking impeccable. Uh so, shout out to Mike and

1:23:16.520 --> 1:23:18.559
<v Speaker 8>Ben and Smitty our team down here.

1:23:18.840 --> 1:23:19.360
<v Speaker 3>Love is love.

1:23:19.800 --> 1:23:21.720
<v Speaker 5>Thank you guys rocking with us to see you next week.

1:23:21.800 --> 1:23:28.639
<v Speaker 4>Peace, Peace, my graduates from my school being forced back.

1:23:28.800 --> 1:23:35.599
<v Speaker 4>Drop Bag Drop, Mike Drop.

1:23:44.320 --> 1:23:48.200
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