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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: This is the business of sports.

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Speaker 3: The business of sports can be intimidating, hard for a

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Speaker 3: start to break into.

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Speaker 4: We really appreciate when our owners are actually there, you know,

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Speaker 4: with us through the journey.

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Speaker 5: Teams ours especially have been very intentional to diversify at

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Speaker 5: all levels.

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Speaker 6: Of the company. I think we're in bolding years for

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Speaker 6: the NFL and college football.

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Speaker 2: Our demographic reach has continued to expose this is going

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Speaker 2: to be really unlocking the streaming platform for sports fans.

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Speaker 3: Sports evaluations arising. We'll see when they peak.

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Speaker 4: You don't have to be the best in your sports

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Speaker 4: to make a whole ton of money.

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Speaker 6: Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 3: Or Welcome to a special edition of The Bloomberg Business

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Speaker 3: of Sports. We explore the big money issues in the

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Speaker 3: world of sports. Michael Barr, my colleague and Bloomberg Business

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Speaker 3: of Sports reporter Vanessa Perdomo Magleone is out in France

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Speaker 3: for the can Leone International Festival of Creativity. It is

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Speaker 3: a huge advertising and marketing gathering for brands from all

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Speaker 3: over the world, including some major players from the world

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Speaker 3: of sports. Vanessa got a chance to speak with Major

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Speaker 3: League Baseball's Chief marketing officer UZMA Ron Dowler, along with

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Speaker 3: some top former players who made the trip to try

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Speaker 3: to get the sport top of mind for as many

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Speaker 3: brand executives as possible. In this special edition of the show,

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Speaker 3: we'll hear each of those conversations, starting with New York

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Speaker 3: Yankees a legend, Hall of Famer and World Series champion

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Speaker 3: ce C Sabathia.

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Speaker 6: So, since you were hearing, Ken, I definitely appreciate you

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Speaker 6: taking the time to chat with me. This is the

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Speaker 6: first time you've been here, but from what you've been

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Speaker 6: able to experience so far about it, how are you

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Speaker 6: finding the whole like marketing, deal making, whole central part

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Speaker 6: of it.

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Speaker 1: Yeah, it's it's been pretty cool to connect with people

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Speaker 1: and I mean every you know, C suite executive for

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Speaker 1: all these companies here. So just having a chance to

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Speaker 1: get on the stage and talk about what you know

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Speaker 1: you know and be authentic to yourself is the easiest

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Speaker 1: way to like make deals and you know, meet people,

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Speaker 1: and so many people after the panels I did yesterday,

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Speaker 1: came up and you know, had conversation with me. So

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Speaker 1: I feel like that for me, that's the easiest way

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Speaker 1: because I can't get behind a brand or you know,

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Speaker 1: do a deal with something that I'm not you know,

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Speaker 1: it's not authentic to me or my family, or something

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Speaker 1: that we don't a product we don't.

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Speaker 7: Use or can endure.

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Speaker 1: So yeah, I mean, it's just trying to be yourself

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Speaker 1: and you know, being an expert in your field.

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Speaker 7: Right.

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Speaker 6: So for you when you go about that, like in

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Speaker 6: your career, I mean you said obviously being authentic to

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Speaker 6: like who you are and stuff like that. But is

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Speaker 6: it I mean, like people come up to you after

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Speaker 6: your panel's quick, right, how do you determine Okay, I'll

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Speaker 6: talk to them a little bit longer, or let's set

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Speaker 6: up a meeting in the future, or if it's something

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Speaker 6: that you already align with, Like is it that quick

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Speaker 6: you can make a decision?

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Speaker 1: You know, it's like getting getting an email address and

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Speaker 1: then following up when we leave. But and that's usually

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Speaker 1: my wife honestly. So that's that's that's been a process

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Speaker 1: so far in the last two days.

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Speaker 6: And for you also, like just what else are you

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Speaker 6: doing this week? What are your goals while you're here?

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Speaker 1: I guess just to talk about baseball and really just

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Speaker 1: I mean it's the first time we've been here as

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Speaker 1: a league. So, you know, even Mellow after the thing

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Speaker 1: last night, came up the decks and was like, how

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Speaker 1: do we get more baseball players here? You know, it's

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Speaker 1: the only sport that's kind of missing here. So yeah,

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Speaker 1: just let people be you know, understand that you know,

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Speaker 1: the league is changing. You know, we've made some some

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Speaker 1: huge changes, made some huge strides, and this is a

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Speaker 1: place that I feel like we need to show up at.

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Speaker 6: Yeah. Have you had those conversations with people like Mellow

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Speaker 6: or other athletes before about their experience here and was

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Speaker 6: it one of the reasons what made you come?

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Speaker 1: Yeah, I definitely talked to Mellow about it, talked to

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Speaker 1: Kat about it, and I mean, obviously kt is you

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Speaker 1: know what the deal is that he's able to make,

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Speaker 1: and you know, since he went to Golden State, it

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Speaker 1: was incredible and it's just kind of been fun to

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Speaker 1: watch to see everybody kind of follow that bootprint.

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Speaker 6: So obviously, I mean, one of the reasons why it's

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Speaker 6: harder to get baseball players here is because of the

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Speaker 6: active season, right for sure, So how do you expand

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Speaker 6: that for people like yourself, like MLB Legends?

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Speaker 1: Yeah, I just think it's that, you know what I mean,

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Speaker 1: where there it's you know, I know, their Jeter's here

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Speaker 1: sometime this week. You know a Row was here, Big

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Speaker 1: Poppy is here, Kenby Junior be here. So there are

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Speaker 1: guys that you know, are able to kind of represent

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Speaker 1: the league and you know be that you know vehicle,

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Speaker 1: I guess for the league in these kinds of spaces.

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Speaker 6: For you, what does it look like, you know, being

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Speaker 6: a person like representing the league as a former player,

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Speaker 6: and especially in spaces like this, like you're you have

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Speaker 6: your own brand, your your own businesses, but you're here

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Speaker 6: representing the league and trying to grow baseball.

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Speaker 7: Yeah.

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Speaker 1: I mean it's just you know, just even talking on

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Speaker 1: the panel last night with Rich just talking about some

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Speaker 1: of the changes we made, you know, the shift rules, abs,

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Speaker 1: you know, pitch clock, you know, the games is shorter.

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Speaker 1: So just kind of letting people know, like I said,

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Speaker 1: the things, the change that we made and.

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Speaker 7: The game.

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Speaker 1: I feel like the game is more digestible now from

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Speaker 1: a consumer standpoint, it's two and a half hours, you know,

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Speaker 1: two forty five, you know, and people can kind of

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Speaker 1: invest going to the ballpark, even if even if it's

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Speaker 1: for two hours, you're still don't see seven or eight

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Speaker 1: innings of the game, you know, as opposed to you know,

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Speaker 1: a couple of years ago where you know, if you

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Speaker 1: go to the game of two hours, you might say

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Speaker 1: four or five.

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Speaker 7: And so.

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Speaker 1: I feel like fans are back at the ballpark and

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Speaker 1: that's something that should be celebrated for us.

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Speaker 6: Yeah, what do you think it is about that? I

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Speaker 6: always find it interesting, you know, the timing of it all.

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Speaker 6: It definitely you know, helped obviously, and the numbers are

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Speaker 6: speak to themselves. But football games are also very long,

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Speaker 6: and people don't have a I.

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Speaker 1: Mean, it's more it's more action in football games though,

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Speaker 1: it's I mean, even if it's for seven to ten seconds.

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Speaker 6: Yeah, there's very quick, Yeah, very.

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Speaker 1: Quick, but it's happened every you know what I mean.

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Speaker 1: It's more action and things are happening throwing passes. And

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Speaker 1: I think I think in baseball we got you know,

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Speaker 1: the truth three the three outcomes where it's like home run,

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Speaker 1: walk or strikeout. The ball is not being put in

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Speaker 1: playing now. So I think we kind of need to

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Speaker 1: change the philosophy of hitting. I mean, that's a whole

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Speaker 1: different conversation.

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Speaker 6: Yeah too, But I.

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Speaker 1: Feel like we keep changing rules to kind of hamper

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Speaker 1: pitchers and hitters. Haven't changed the philosophy of trying to

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Speaker 1: just put the ball in player.

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Speaker 6: Do you think there's other things that can be implemented,

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Speaker 6: like still to change the game and get more I

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Speaker 6: don't think right now.

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Speaker 1: I think we've changed it so much. You need to

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Speaker 1: let the players kind of settle in and figure out

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Speaker 1: these rules and how they can you know, navigate them best,

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Speaker 1: you know, for a couple of years, and then you know,

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Speaker 1: whatever you see down the line. But I mean, we

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Speaker 1: made so many changes in the last you know, four

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Speaker 1: to five years. I think you do let the players

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Speaker 1: kind of, yeah, see what's going on, you know.

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Speaker 6: For changing the philosophy of hitting. Is that more so

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Speaker 6: for the digestibility of the game like you were saying, No,

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Speaker 6: I think it's.

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Speaker 1: Just for you know, players in general. I think, you know,

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Speaker 1: if you look across the league, I think the averaging

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Speaker 1: the league is to forty right now, and you know

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Speaker 1: that's just not putting them all and play enough. I mean,

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Speaker 1: and there's a lot of strikeouts in the league. It's

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Speaker 1: I mean, miss Vaski just had fifteen strikeouts in the

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Speaker 1: game going through ninety five pitches. So I mean that's insane,

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Speaker 1: you know what I'm saying. So it's just stuff like

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Speaker 1: that that that happens in today's game that would have

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Speaker 1: never happened we.

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Speaker 6: Would playing your you know, advisor in the MLB office, Right,

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Speaker 6: What are the things that you've you know, learned while

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Speaker 6: being a part of the front office and league office

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Speaker 6: that and also that you've helped, you know, implement as

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Speaker 6: a former player.

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Speaker 1: I think just you know, kind of being there as

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Speaker 1: a player. I don't think they ever had, you know,

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Speaker 1: a player's input, whether it's me, Jimmy, that's kind of

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Speaker 1: our whole you know, commissioner advisors, you know program. I think,

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Speaker 1: you know, it's kind of made a huge difference in

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Speaker 1: just the way they see the game, the way we

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Speaker 1: can you know, tell them how we feel because we

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Speaker 1: are players, you know, even though you know we're working

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Speaker 1: for the league or you know, associated with the league,

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Speaker 1: we still have a player's mindset. And I don't think

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Speaker 1: they ever had that type of, you know, input from

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Speaker 1: whether it's the.

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Speaker 7: Hat designs or things we should be.

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Speaker 1: Doing at the All Star Game, or you know, just

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Speaker 1: you know, any kind of input that we can give

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Speaker 1: you know from our experience, you know, playing I don't

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Speaker 1: even know how many years of experience that group has,

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Speaker 1: but it has to be over yeah, or you know

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Speaker 1: what I'm saying. So the knowledge that you know, we

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Speaker 1: can kind of you know, pass down, whether it's to

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Speaker 1: the league or to the players or even you know,

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Speaker 1: be able to kind of bridge the gap in between

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Speaker 1: up that because it was a huge gap, especially when

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Speaker 1: I was playing. So yeah, yeah, I mean that's that's

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Speaker 1: kind of what I feel like, is my.

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Speaker 6: Job there, there's the gap even though there's still like

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Speaker 6: the PA and the league office, what do you feel

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Speaker 6: like there was still a gap missing there?

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Speaker 1: I just think it was it was always what you

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Speaker 1: were taught, you know, it's just not to trust the

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Speaker 1: other side, you know when you're playing. And I think,

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Speaker 1: you know, me getting a chance to work there has

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Speaker 1: changed definitely changed my opinion, and I think it's changed

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Speaker 1: players opinion. I know, I definitely know the players that

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Speaker 1: know me know that I wouldn't be working here if

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Speaker 1: it wasn't you know, good to be around there. So

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Speaker 1: I think it's kind of helped.

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Speaker 6: Yeah, obviously there's the contentious you know, CBA that might

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Speaker 6: come up, and you know, we don't need to talk

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Speaker 6: about that specifically, but from what you you know know

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Speaker 6: from working in league office and obviously being a player,

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Speaker 6: going through those talks is hard. But from your job

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Speaker 6: now and your advisory role, is there something you would

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Speaker 6: do if you were a commissioner? Will be like the

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Speaker 6: first thing you would do?

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Speaker 7: Uh?

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Speaker 1: I mean, honestly don't know. I think maybe just start

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Speaker 1: talking earlier and try to get something down. So I

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Speaker 1: think that's that's the only.

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Speaker 7: Thing I would do.

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Speaker 6: Yeah, So we can't, you know, in the conversation without

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Speaker 6: talking about the time it is for New York sports

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Speaker 6: right now. I mean it's it's the best time really

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Speaker 6: in New York sports in a long time.

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Speaker 2: Why do you.

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Speaker 6: Think you know the city reacted so well to the

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Speaker 6: next one.

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Speaker 1: I said this, I've been saying this since they won.

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Speaker 1: I think it's because it's the one team that the

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Speaker 1: city agrees on. I think it's a lot of Mets fans.

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Speaker 1: A lot of people came to me last night. I

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Speaker 1: was like, Hey, I'm a Met fan.

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Speaker 7: Blah blah blah blah.

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Speaker 1: There's a lot of Mets fans. I think it's a

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Speaker 1: lot of Yankees fans, Giants, Jets, Rangers, Islanders, But all

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Speaker 1: of those people are Nick fans, and I think that's

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Speaker 1: why you've seen the city kind of unite the way

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Speaker 1: it did, and it was it was cool to see.

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Speaker 1: I know a lot of Nick fans and a lot

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Speaker 1: of people that are my neighbors and all these different,

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Speaker 1: you know, different people that I know. It meant a

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Speaker 1: lot too, So it's fun to see.

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Speaker 6: Do you think that now it's been I mean so

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Speaker 6: long as we feel as Yankee fans, it hasn't been

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Speaker 6: that long, but you know, it has been a while.

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Speaker 6: It's been a while, So do you think that there

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Speaker 6: would be a similar almost reaction just because it has

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Speaker 6: been longer than it's ever really been in a long time.

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Speaker 7: Uh?

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Speaker 1: Yeah, I do, I think so. I mean, I think

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Speaker 1: you can't take them for granted at any point anymore,

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Speaker 1: for any franchise, whether it's the Yankees, red size, I mean,

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Speaker 1: even the Dodgers.

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Speaker 7: It's hard to win.

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Speaker 1: So yeah, I mean, I definitely do.

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Speaker 6: Do you think they have the team right now, has

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Speaker 6: the pieces that they need to win?

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Speaker 1: Yeah, I mean I think they can make a couple

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Speaker 1: of you know, trades at the at the deadline, maybe

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Speaker 1: get some bull bullpen pieces. I know they were talking

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Speaker 1: about getting the catchers some catcher help, like right handed

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Speaker 1: back and maybe an actually starter. I'll keep hearing schoogle.

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Speaker 1: So if they did that, you know they have a

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Speaker 1: real good chance to be the doctors. I think the

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Speaker 1: dogs gonna.

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Speaker 6: Be in a will sens It's hard to not think that,

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Speaker 6: be sure if.

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Speaker 1: They get healthy.

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Speaker 3: That was Vanessa Perdomo mag Leone speaking with New York

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Speaker 3: Yankees legend C C. Sabathia at the can Leone International

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Speaker 3: Festival of Creativity. She also caught up with another World

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Speaker 3: Series champ, former Phillies All Star Jimmy Rollins, about how

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Speaker 3: he is looking to get more players involved in front

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Speaker 3: offices across the league. Let's listen to that conversation, starting

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Speaker 3: with what Rollins is hoping to get from being at

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Speaker 3: a festival like can.

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Speaker 7: For me, it's about, obviously, you're here to network to

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Speaker 7: see what deals can be done future deals. If you

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Speaker 7: have interest, you have the c sweet people here to meet.

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Speaker 7: It's being put up, putting it to the right position

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Speaker 7: for that. We have a six one one podcast where

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Speaker 7: is utter myself for Ryan and meeting with Mena iHeartRadio,

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Speaker 7: Spotify people that are in that space, how to grow

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Speaker 7: our platform. We're doing good numbers, especially for I think

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Speaker 7: there's our third full year and see the growth. But

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Speaker 7: then you have a blueprint with all the smoke. You know,

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Speaker 7: what are we missing? You know, not that we're missing,

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Speaker 7: but but what more, what further can we do so

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Speaker 7: to come across those people, to make those connections so

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Speaker 7: they see your face, out of side, out of mind.

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Speaker 7: Well I'm in your face now, so what can we do? So? Yeah,

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Speaker 7: as I look at it, that's what I'm looking forward to.

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Speaker 7: And then what do I not know? Who do I

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Speaker 7: not know? How do I get to know them? How

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Speaker 7: can we make a deal? We here represent MLB? Is

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Speaker 7: this something the MMB should get into. I think yes,

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Speaker 7: I haven't seen and it's full bloom, but I think yes.

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Speaker 7: I think it's a space for us. The game is

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Speaker 7: in a good space as far as the numbers and

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Speaker 7: the attention, the eyeballs that are on it, and I

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Speaker 7: think this would just be another tentacle.

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Speaker 6: Yeah for you, you know, having people like yourself sez

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Speaker 6: In Dexter here getting in front of people, not just

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Speaker 6: the executives being here, you know at the MLB League executives,

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Speaker 6: but you guys as well. What do you think significance

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Speaker 6: that has for you guys to be here as well?

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Speaker 7: I think, well, the c suite people, they're used to

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Speaker 7: hanging out around each other. They're like, hey, hey, hey,

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Speaker 7: we see each other a couple of times a year,

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Speaker 7: but they never really get to meet the players. There, talent,

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Speaker 7: the people that are on the field, that were on

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Speaker 7: the field that were your foreigner names on the back.

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Speaker 7: We're the product ultimately, and they always want a bridge

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Speaker 7: to the product. Yes, you can go to the c

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Speaker 7: suite people, but that's almost like you know, shooting in

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Speaker 7: a dark where if you come directly through see myself

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Speaker 7: decks or if there's other people that will in the

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Speaker 7: future come represent major League Baseball, we can go directly

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Speaker 7: to a guy. Yeah, and when it's coming from a player,

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Speaker 7: it makes better sense. It makes more sense. It's like, oh,

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Speaker 7: this is a real thing, as opposed to okay, well

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Speaker 7: here's the league going and do something else. It's the

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Speaker 7: outreach is different, that connect us different. So by having

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Speaker 7: us here we get to understand what it is. We

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Speaker 7: can break it down to them what it is and

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Speaker 7: if we say it's cool coming from me, But like

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Speaker 7: all right, bet, maybe this is something I should get

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Speaker 7: involved in. Come from a league or anybody up there,

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Speaker 7: it always goes to, Okay, what are we doing? What

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Speaker 7: do you want from me? Same thing, same objective to

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Speaker 7: get to that finish line. It's just a different perspective

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Speaker 7: coming from a player.

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Speaker 6: Yeah, I really I love that. And so like when

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Speaker 6: you're in those meetings and you've been in those meetings

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Speaker 6: before with the MLB, do you have like a download

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Speaker 6: like afterwards where they asked you, like what you guys

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Speaker 6: were thinking? Does this make sense for the players and

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Speaker 6: for the.

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Speaker 7: League their cause mainly EJ his department and we know

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Speaker 7: he reports up. So once again us talking to them,

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Speaker 7: I can do it now being on this side as

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Speaker 7: a player, No, it had been like whoa. But being

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Speaker 7: on this side, we know that we have a voice

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Speaker 7: and we know that they pay attention. Whether they execute

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Speaker 7: on that is another thing. But them hearing what we feel,

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Speaker 7: what we think, how we view things, because we're still

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Speaker 7: players first, period, first and foremost I'm in a player's mindset.

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Speaker 7: But I'm starting to understand and looked at the other

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Speaker 7: side as Okay, this can be mutually beneficial if done right.

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Speaker 7: So to be able to get asked a question, what

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Speaker 7: do you think about this? Here's my opinion, or you know,

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Speaker 7: I don't have an opinion. You guys handle it. It

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Speaker 7: works out both ways. But it's something that I don't

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Speaker 7: think players, especially current players, you don't think about the

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Speaker 7: impact you have on the other side. But you're the

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Speaker 7: one on the field, You're wear any uniforms as real

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Speaker 7: changes as you talk to CC, You're the one that affects.

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Speaker 7: If you accept it, everybody else follow suit. So we

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Speaker 7: have a unique position and that way to be like, hey,

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Speaker 7: you know, I think this would be a good thing.

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Speaker 6: Yeah, did you have to change your mindset in that way?

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Speaker 6: Like from player definitely player on the field to player executive.

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Speaker 7: Yes. When she first got the job, I've been knowing

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Speaker 7: see since he was fifteen years old. I think I

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Speaker 7: was seventeen. My first call was to him, actually, I

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Speaker 7: called him what are you doing? He told me what

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Speaker 7: he was doing. But it's like, not like what are

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Speaker 7: you doing? Bro? Like we we yeah, yeah, what are

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Speaker 7: you doing? But I know you so make this make sense.

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Speaker 7: Rolie Bayans, who's with the Dodgers now, I think he

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Speaker 7: was doing on field things. The guy that I played

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Speaker 7: with same thing. I know he's a solid guy. Rod,

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Speaker 7: what are you doing like we we don't we don't

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Speaker 7: do that. I'm still in player mentality, right U c

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Speaker 7: came out to a Georgia to see your son to

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Speaker 7: Atlanta and I do detect all right. I talked to

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Speaker 7: you on the phone, but we're gonna were gonna sit down.

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Speaker 7: I need to look at you. He was like, nah, man,

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Speaker 7: it's cool over there. And when he vouched for everything

383
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Speaker 7: that he was doing and how his role was to fine,

384
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Speaker 7: I'm like, bet, I need to be a part of that.

385
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Speaker 7: Because for years we've seen older players come back and

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Speaker 7: take roles with the league, but it's it seemed like

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Speaker 7: they were, you know, in a position because of namesake.

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Speaker 7: I'm not sure if they had real influence or the

389
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Speaker 7: job was assigned and this is what you're going to do.

390
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Speaker 7: That's not who we are. When we came in, it

391
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Speaker 7: was what's what how we do, How we're going to

392
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Speaker 7: define ourselves, what's our objective? How do we get players

393
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Speaker 7: back involved into it? That comes with the mindset change,

394
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Speaker 7: and it's you want guys that are currently in touch

395
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Speaker 7: with the game, still viable and have some weight whatever

396
00:19:39,080 --> 00:19:40,800
Speaker 7: they've done in their career that when you show up

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Speaker 7: on the field and guys, yo, I like it, used

398
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Speaker 7: to be my favorite player, but you're not eighty years

399
00:19:46,320 --> 00:19:50,480
Speaker 7: or we need sixty Yes, understanding that change is part

400
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Speaker 7: of the game and not you know, stuck in older ways,

401
00:19:52,920 --> 00:19:56,040
Speaker 7: because that's just we're raising different times, so we have

402
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Speaker 7: to be adaptable. So once I got that down, it

403
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Speaker 7: was like, Okay, what's next for me? I don't have

404
00:20:03,720 --> 00:20:05,840
Speaker 7: a voice yet because I don't quite know who I

405
00:20:05,880 --> 00:20:08,840
Speaker 7: am in this position. And then work on that. See

406
00:20:08,880 --> 00:20:12,280
Speaker 7: how Seed moves, watch how Road moves. There may have

407
00:20:12,320 --> 00:20:17,000
Speaker 7: been a couple other players. Learn Rob learn Noah, learn Pat,

408
00:20:17,359 --> 00:20:20,280
Speaker 7: learn the offices because this was all this was all

409
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Speaker 7: behind enemy lines. As a player, now I can go

410
00:20:24,680 --> 00:20:29,800
Speaker 7: back and forth without having to necessarily choose a side.

411
00:20:30,720 --> 00:20:33,760
Speaker 7: Just learn this. Once I got in, there was definitely

412
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Speaker 7: eye opening how things operate on that side versus how

413
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Speaker 7: I thought they operated as a player. And that's the

414
00:20:39,359 --> 00:20:41,760
Speaker 7: beauty of it. When you open your mind you see

415
00:20:41,800 --> 00:20:42,560
Speaker 7: things more clearly.

416
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Speaker 6: Was that one of the reasons why you wanted to

417
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Speaker 6: get involved, to kind of see behind the curtain a

418
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Speaker 6: little bit, to understand.

419
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Speaker 7: It's been a team rep for so many years. You know,

420
00:20:53,520 --> 00:20:57,439
Speaker 7: you go to meetings, you hold meetings, you take votes,

421
00:20:58,320 --> 00:21:00,320
Speaker 7: and a lot of times you feel like you're lightly

422
00:21:00,359 --> 00:21:02,160
Speaker 7: mind because you know you don't have all the information,

423
00:21:02,600 --> 00:21:04,480
Speaker 7: but you have to work with what you got. And

424
00:21:05,320 --> 00:21:07,720
Speaker 7: in my role, I don't have all the information still,

425
00:21:07,800 --> 00:21:10,280
Speaker 7: but I see more clearly both sides. I can be

426
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Speaker 7: objective and go, okay, I see what each side is

427
00:21:13,920 --> 00:21:17,560
Speaker 7: pushing for. I think I see where a bridge can

428
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Speaker 7: be made. But also beauty of it is is that

429
00:21:22,240 --> 00:21:24,480
Speaker 7: I'm out of it, so I don't have to sit

430
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Speaker 7: there and choose side. Just whatever is best for the

431
00:21:27,320 --> 00:21:32,960
Speaker 7: game and really relay that message. Look, I know what

432
00:21:33,560 --> 00:21:35,119
Speaker 7: you know what the fight is, and I know what

433
00:21:35,440 --> 00:21:38,600
Speaker 7: you guys want. Whatever's best for the game I'm with

434
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Speaker 7: And I'm sure a lot of players they see, you know,

435
00:21:42,280 --> 00:21:44,920
Speaker 7: a commissioner and they think, you know, well, you guys

436
00:21:44,920 --> 00:21:48,439
Speaker 7: on the side, Like, no, my job is not on

437
00:21:48,560 --> 00:21:51,760
Speaker 7: either side. It's connecting the older players back to the

438
00:21:51,760 --> 00:21:54,199
Speaker 7: game to be a bridge for you guys, and if

439
00:21:54,240 --> 00:21:56,320
Speaker 7: there's something that you want to talk about, we can

440
00:21:56,400 --> 00:22:01,600
Speaker 7: possibly have an opinion that's independent of their side or

441
00:22:01,640 --> 00:22:04,040
Speaker 7: your side, but what's best for you and Papa best

442
00:22:04,040 --> 00:22:04,480
Speaker 7: for the game.

443
00:22:04,600 --> 00:22:06,560
Speaker 6: Yeah, do you think that that's going to help with

444
00:22:06,640 --> 00:22:11,080
Speaker 6: the upcoming CBA negotiations, Like just knowing there's people trying

445
00:22:11,119 --> 00:22:12,400
Speaker 6: to understand both sides.

446
00:22:12,960 --> 00:22:16,200
Speaker 7: That's a good question. I would like to say I

447
00:22:16,200 --> 00:22:21,080
Speaker 7: have that much influence. I don't think I do. I'm not.

448
00:22:21,560 --> 00:22:23,480
Speaker 7: I'm not in war rooms anymore when I was a player,

449
00:22:23,520 --> 00:22:26,239
Speaker 7: for sure. I'm not in the war rooms anymore. But

450
00:22:26,840 --> 00:22:29,320
Speaker 7: I hope that they are able to see us as

451
00:22:29,480 --> 00:22:32,480
Speaker 7: players that the league is definitely making efforts to touch

452
00:22:32,560 --> 00:22:33,200
Speaker 7: back to the game.

453
00:22:33,440 --> 00:22:36,760
Speaker 6: Yeah, so you said obviously when you first got the role,

454
00:22:36,960 --> 00:22:39,400
Speaker 6: you were taking a step back just learning. But what

455
00:22:39,440 --> 00:22:41,040
Speaker 6: were the first things that you were like, No, I

456
00:22:41,080 --> 00:22:43,280
Speaker 6: really do want to implement this. I think this would

457
00:22:43,320 --> 00:22:44,640
Speaker 6: help the players, and this would.

458
00:22:44,440 --> 00:22:46,960
Speaker 7: Help the game, the future of the guys that are

459
00:22:46,960 --> 00:22:49,239
Speaker 7: coming out the game, because when you're done, you're just like,

460
00:22:49,320 --> 00:22:52,560
Speaker 7: I don't know what I'm going to do. Hopefully you've

461
00:22:52,640 --> 00:22:58,160
Speaker 7: done well financially, but it's not about making money anymore.

462
00:22:58,600 --> 00:23:00,520
Speaker 7: I mean, you're playing. You want to win, you want

463
00:23:00,560 --> 00:23:04,360
Speaker 7: to make money, period, That's that's simple. Now, it's how

464
00:23:04,520 --> 00:23:07,640
Speaker 7: can I make the game better? Because I had ideas

465
00:23:07,640 --> 00:23:12,320
Speaker 7: when I was playing. Here's a chance to go directly

466
00:23:12,400 --> 00:23:15,520
Speaker 7: to the people that or the the or the lawmakers

467
00:23:15,680 --> 00:23:19,120
Speaker 7: for baseball and still have a relationship with both sides.

468
00:23:19,160 --> 00:23:21,560
Speaker 7: That's what you don't have to choose sides. Hey, what

469
00:23:21,600 --> 00:23:23,400
Speaker 7: do you think about this? What do you think about that?

470
00:23:23,880 --> 00:23:28,760
Speaker 7: And as I said earlier, whether they listen and decide

471
00:23:28,800 --> 00:23:31,919
Speaker 7: to implement what your thoughts are or your ideas or

472
00:23:31,920 --> 00:23:34,720
Speaker 7: have a meeting about it, we think is good. It's

473
00:23:34,720 --> 00:23:38,840
Speaker 7: something different. But knowing that you have that voice, players, Hey,

474
00:23:39,040 --> 00:23:41,080
Speaker 7: I'm out. I want to get back into coach and

475
00:23:41,119 --> 00:23:42,720
Speaker 7: I want to get to the front office. I'm thinking

476
00:23:42,720 --> 00:23:44,600
Speaker 7: about being a gym. Well, you know what they commission

477
00:23:44,640 --> 00:23:46,320
Speaker 7: is a basket program. We have a program for that.

478
00:23:46,880 --> 00:23:49,640
Speaker 7: This is what you want to do. Come in shadow

479
00:23:49,800 --> 00:23:52,280
Speaker 7: intern What do you want to learn about We can

480
00:23:52,359 --> 00:23:54,960
Speaker 7: now put you in touch with the right people. Prior

481
00:23:55,000 --> 00:23:58,639
Speaker 7: to that, I have no idea how you how people

482
00:23:58,640 --> 00:24:01,800
Speaker 7: got roles. Like I said, they were much older, older players,

483
00:24:02,640 --> 00:24:04,439
Speaker 7: and it was like namesake. I think it was a

484
00:24:04,440 --> 00:24:09,360
Speaker 7: good look to keep them around. We're actually doing something different,

485
00:24:09,520 --> 00:24:12,360
Speaker 7: something that can as impact and guys that have come

486
00:24:12,359 --> 00:24:15,119
Speaker 7: through the program that have graduated and gone on to

487
00:24:15,119 --> 00:24:18,720
Speaker 7: get jobs in the league. So and we're still and

488
00:24:18,720 --> 00:24:21,239
Speaker 7: we're still in our infancy. This is my third or

489
00:24:21,240 --> 00:24:24,800
Speaker 7: fourth full season. The first two years wasally just trying

490
00:24:24,800 --> 00:24:28,120
Speaker 7: to figure out what are we doing, who are we

491
00:24:28,800 --> 00:24:30,760
Speaker 7: do we keep guys in the program? Do we push

492
00:24:30,840 --> 00:24:33,280
Speaker 7: guys through? And it's really depending on the player as

493
00:24:33,320 --> 00:24:35,400
Speaker 7: they come in what do they really want to get

494
00:24:35,400 --> 00:24:38,399
Speaker 7: from it? It is at some times, you know, a

495
00:24:38,400 --> 00:24:41,440
Speaker 7: big old clubhouse, like an All Star game. I didn't

496
00:24:41,440 --> 00:24:43,480
Speaker 7: play with any of these guys, but we're all together

497
00:24:43,560 --> 00:24:45,760
Speaker 7: now for on purpose, and it's fun to talk about

498
00:24:45,760 --> 00:24:48,159
Speaker 7: the good old days, but also knowing that we do

499
00:24:48,240 --> 00:24:50,119
Speaker 7: have an impact and guys that have come on and

500
00:24:50,160 --> 00:24:52,879
Speaker 7: gone through, they're still part of what we do and

501
00:24:52,960 --> 00:24:55,600
Speaker 7: any given time, even if they're in a different capacity,

502
00:24:55,840 --> 00:24:57,520
Speaker 7: when they're available, they can still show up.

503
00:24:57,640 --> 00:24:58,160
Speaker 2: Yeah.

504
00:24:58,640 --> 00:25:03,000
Speaker 6: Now that sort of a house between like retired players

505
00:25:03,080 --> 00:25:05,960
Speaker 6: and players trying to figure out their next step. What

506
00:25:06,040 --> 00:25:08,480
Speaker 6: are those conversations and how are they different than like

507
00:25:08,600 --> 00:25:11,840
Speaker 6: locker room conversations and locker room vibes, like talking about

508
00:25:11,880 --> 00:25:13,200
Speaker 6: different easy.

509
00:25:12,920 --> 00:25:15,240
Speaker 7: Locker room It's about the game, it's about trying to

510
00:25:15,240 --> 00:25:19,800
Speaker 7: win the next day, who's pitching? Uh, Hey, guys, we

511
00:25:19,800 --> 00:25:22,080
Speaker 7: want tend to row. He guys, we lost in and row.

512
00:25:22,320 --> 00:25:27,240
Speaker 7: Those are locker room conversations. Now it's I'm fry of

513
00:25:27,240 --> 00:25:33,520
Speaker 7: thing we have. We have so many calls. Yo. For example,

514
00:25:33,560 --> 00:25:35,120
Speaker 7: we have the All Star Game come up, and we looked,

515
00:25:35,200 --> 00:25:37,000
Speaker 7: we saw the All Star Game was the last couple

516
00:25:37,000 --> 00:25:40,280
Speaker 7: of years and CC having a huge influence on that.

517
00:25:40,280 --> 00:25:43,600
Speaker 7: That was never the case in the past. The league

518
00:25:43,600 --> 00:25:47,040
Speaker 7: did it a certain way. I'm sure Fox had something

519
00:25:47,040 --> 00:25:48,680
Speaker 7: to do with a lot of it because they hold

520
00:25:48,720 --> 00:25:51,160
Speaker 7: everything and not a lot of weight. So to come

521
00:25:51,200 --> 00:25:54,480
Speaker 7: in and implement things, Hey, these we think we should

522
00:25:54,520 --> 00:25:57,840
Speaker 7: honor the former players in this way. We're in Atlanta,

523
00:25:58,320 --> 00:26:01,160
Speaker 7: Hank Air, Let's let's go ahead on that. In Philadelphia,

524
00:26:01,200 --> 00:26:03,080
Speaker 7: what are we doing to represent the city in twenty

525
00:26:03,119 --> 00:26:06,119
Speaker 7: twenty six and getting calls like, hey, we're having a meeting.

526
00:26:06,200 --> 00:26:09,720
Speaker 7: We want to get your opinion, myself and Ryan's opinion

527
00:26:09,760 --> 00:26:12,480
Speaker 7: about the city Philadelphia. You guys played there, give us

528
00:26:12,480 --> 00:26:14,520
Speaker 7: the heartbeat on that. They didn't really not that they

529
00:26:14,520 --> 00:26:17,320
Speaker 7: didn't care, but I don't think they care. It was like,

530
00:26:17,320 --> 00:26:19,760
Speaker 7: this is the All Star Game where MLB we show

531
00:26:19,840 --> 00:26:21,639
Speaker 7: up and this is what it is, right, now we

532
00:26:21,680 --> 00:26:25,800
Speaker 7: can have a more friend friendly, more personal experience to

533
00:26:25,800 --> 00:26:28,840
Speaker 7: the city because we have people in our offices and

534
00:26:28,880 --> 00:26:31,439
Speaker 7: our network that we can ask about the heartbeat of

535
00:26:31,480 --> 00:26:36,280
Speaker 7: the city and things like that are awesome. We talked

536
00:26:36,280 --> 00:26:43,000
Speaker 7: about amongst each other. We talk about who wants to

537
00:26:43,040 --> 00:26:44,880
Speaker 7: do what and how do we get them there? Yeah,

538
00:26:45,000 --> 00:26:48,399
Speaker 7: and that's always a tricky part. Guys. We got twenty

539
00:26:48,400 --> 00:26:52,359
Speaker 7: guys or so, and there are twenty different ambitions. How

540
00:26:52,400 --> 00:26:59,280
Speaker 7: do we make sure everyone is seen and heard? And

541
00:26:59,320 --> 00:27:03,520
Speaker 7: it's overtime And that's the beauty of it that although

542
00:27:03,560 --> 00:27:06,479
Speaker 7: hopefully we're all here for a long time, there's no

543
00:27:06,640 --> 00:27:09,240
Speaker 7: rush with us. If you have a program, you have

544
00:27:09,800 --> 00:27:14,080
Speaker 7: a foundation, we can get to it over time. We

545
00:27:14,200 --> 00:27:20,480
Speaker 7: hear you keep your you know, naming the fire, and

546
00:27:20,520 --> 00:27:22,880
Speaker 7: then we will get around to you. Some we won't.

547
00:27:23,000 --> 00:27:25,520
Speaker 7: I mean, it's impossible to get everybody, but being able

548
00:27:25,520 --> 00:27:27,560
Speaker 7: to provide that, hey, you have something you need players,

549
00:27:27,880 --> 00:27:29,920
Speaker 7: we have a real dex. We can get players to

550
00:27:30,000 --> 00:27:35,119
Speaker 7: your event. And I don't think without this you can

551
00:27:35,119 --> 00:27:37,840
Speaker 7: get done. It's it's not as easy because you're personally

552
00:27:37,840 --> 00:27:40,960
Speaker 7: making phone calls. Somebody from your foundation's making a phone

553
00:27:41,000 --> 00:27:44,760
Speaker 7: call as opposed to EJ reaching out with marketing me

554
00:27:44,920 --> 00:27:46,879
Speaker 7: or C reaching out hey with such and such in

555
00:27:47,000 --> 00:27:50,280
Speaker 7: town you have interest, that's a whole different conversation. Oh

556
00:27:50,359 --> 00:27:52,160
Speaker 7: for sure, Bet, I don't even know. Thanks for letting

557
00:27:52,160 --> 00:27:52,320
Speaker 7: me know.

558
00:27:52,520 --> 00:27:57,199
Speaker 6: Yeah. Do you think some of those those conversations should

559
00:27:57,240 --> 00:28:00,800
Speaker 6: happen in locker rooms, like people share their goals, their

560
00:28:00,840 --> 00:28:04,520
Speaker 6: ambitions for current, currently or in the future. Like I know.

561
00:28:04,520 --> 00:28:07,000
Speaker 6: I've talked to other athletes about the fact that they

562
00:28:07,040 --> 00:28:08,919
Speaker 6: wish more business conversations were happening.

563
00:28:09,040 --> 00:28:12,639
Speaker 7: Yes, Oh my gosh, I talked about it all the time,

564
00:28:13,160 --> 00:28:16,359
Speaker 7: and there's no regret. The one thing I wish I

565
00:28:16,400 --> 00:28:20,240
Speaker 7: took more advantage of were the business opportunities. When you're

566
00:28:20,280 --> 00:28:25,800
Speaker 7: making ten, eleven, fifteen, sixty million, it's on a couple

567
00:28:25,800 --> 00:28:30,920
Speaker 7: of them. But but yes, there's so many opportunities because

568
00:28:30,960 --> 00:28:34,600
Speaker 7: you're current, you're hot, you're on fire, your marketability is crazy.

569
00:28:34,960 --> 00:28:37,240
Speaker 7: You touch somethings like Minus's touch, it turns to go

570
00:28:38,360 --> 00:28:41,760
Speaker 7: when you're done playing baseball, it's a little harder because yes,

571
00:28:41,840 --> 00:28:44,160
Speaker 7: you were great for times, moved on because this is

572
00:28:44,160 --> 00:28:46,000
Speaker 7: the next super so, this is the next mention, this

573
00:28:46,040 --> 00:28:52,040
Speaker 7: is the next marketable person. But it's hard because the

574
00:28:52,160 --> 00:28:55,880
Speaker 7: fine line or the dance is are you here playing baseball?

575
00:28:56,720 --> 00:28:59,720
Speaker 7: Are you here trying to run a business? Are you

576
00:28:59,760 --> 00:29:03,400
Speaker 7: here trying to sell yourself? And you can do both.

577
00:29:03,440 --> 00:29:07,520
Speaker 7: It's definitely much more widely acceptable across every sport, and

578
00:29:07,600 --> 00:29:11,760
Speaker 7: I think there's no thought before yeah, yes. And you

579
00:29:11,760 --> 00:29:15,040
Speaker 7: can thank the NBA for that. They've been at the

580
00:29:15,040 --> 00:29:18,600
Speaker 7: forefront of playing baseball and still being a business person,

581
00:29:18,640 --> 00:29:21,160
Speaker 7: I mean basketball, playing basketball still being a business person

582
00:29:21,280 --> 00:29:23,760
Speaker 7: at the same time. And it doesn't have to take

583
00:29:23,800 --> 00:29:25,960
Speaker 7: away from what you do on the field or on

584
00:29:25,960 --> 00:29:30,680
Speaker 7: the court. In the past, that was it was. It

585
00:29:30,720 --> 00:29:34,959
Speaker 7: was a truth that that doesn't mean it's true with

586
00:29:34,960 --> 00:29:37,480
Speaker 7: my mindset. Handle your physics on. It was told to

587
00:29:37,560 --> 00:29:40,560
Speaker 7: me handling your business on the field, and then when

588
00:29:40,600 --> 00:29:42,600
Speaker 7: you're done, you can worry about what happens off the field,

589
00:29:42,760 --> 00:29:45,480
Speaker 7: because yes, you're there to win a ball game. You're

590
00:29:45,520 --> 00:29:48,960
Speaker 7: paid to win. But the world has evolved with social

591
00:29:49,040 --> 00:29:51,040
Speaker 7: media makes things so much easier. You just pick up

592
00:29:51,040 --> 00:29:54,400
Speaker 7: your phone or pick up a camera, sit on your couch,

593
00:29:55,240 --> 00:29:57,880
Speaker 7: call your homeboy, have a conversation about what's going on,

594
00:29:58,440 --> 00:30:01,560
Speaker 7: and people have accepted that you have an opinion that

595
00:30:01,680 --> 00:30:05,800
Speaker 7: wasn't accepted ten years ago. It's really been the last

596
00:30:05,840 --> 00:30:08,720
Speaker 7: five years where it's picked up and exploded. I have

597
00:30:08,760 --> 00:30:11,120
Speaker 7: a microphone, I have an opinion. I went to college.

598
00:30:11,160 --> 00:30:13,440
Speaker 7: I'm actually educated. I'm in touch with this. I know

599
00:30:13,520 --> 00:30:17,360
Speaker 7: business people. I do business. They didn't care back in

600
00:30:17,400 --> 00:30:19,920
Speaker 7: the day. It was what's on the field. So I

601
00:30:19,920 --> 00:30:22,320
Speaker 7: think those conversations are happening. We're seeing it. We're seeing

602
00:30:22,360 --> 00:30:25,680
Speaker 7: guys have podcasts while playing and no one bat's nine

603
00:30:26,000 --> 00:30:29,840
Speaker 7: where ten years ago? For sure you to be in like, bro,

604
00:30:29,920 --> 00:30:30,440
Speaker 7: what are you doing?

605
00:30:30,560 --> 00:30:34,200
Speaker 6: Yeah, why do you think that is? It's interesting because businesses,

606
00:30:34,560 --> 00:30:40,040
Speaker 6: business people owners of teams. They don't own just one business.

607
00:30:39,480 --> 00:30:43,080
Speaker 7: Right, so they're just fun on the teams. That's that's there.

608
00:30:43,680 --> 00:30:47,360
Speaker 7: This is my big boy you know, boys club. I'm

609
00:30:47,400 --> 00:30:48,920
Speaker 7: gonna show you how much money have like and on

610
00:30:49,000 --> 00:30:51,040
Speaker 7: the team, and then I can create winners. I can

611
00:30:51,080 --> 00:30:58,560
Speaker 7: go buy players, signed players. That is a great question.

612
00:30:59,440 --> 00:31:02,360
Speaker 7: I think if we if we look at the history

613
00:31:02,360 --> 00:31:08,120
Speaker 7: of the game where the owners owned the players. It

614
00:31:08,160 --> 00:31:11,080
Speaker 7: wasn't until the Union came and fought for players' rights

615
00:31:11,120 --> 00:31:14,959
Speaker 7: that players were to have some control, not control, but

616
00:31:15,160 --> 00:31:20,560
Speaker 7: some control over where they went, who they signed or

617
00:31:20,560 --> 00:31:25,080
Speaker 7: who they didn't sign with. When you look at it

618
00:31:25,200 --> 00:31:29,720
Speaker 7: and and that way, we have one job. Most people

619
00:31:29,760 --> 00:31:32,520
Speaker 7: have if it's paying you well enough, you have one job.

620
00:31:33,720 --> 00:31:38,680
Speaker 7: That is it. Baseball has always been a reflection of life.

621
00:31:39,520 --> 00:31:42,480
Speaker 7: Be satisfied with your job. You paid handsomely to go

622
00:31:42,520 --> 00:31:45,080
Speaker 7: and play the sport. That's all you need to worry about.

623
00:31:45,120 --> 00:31:49,000
Speaker 7: And then when you're done, you figure out life. That's

624
00:31:49,080 --> 00:31:51,960
Speaker 7: not how it should be. But that's the mentality. I

625
00:31:51,960 --> 00:31:56,120
Speaker 7: think that's still all involved in baseball. And you hear it,

626
00:31:56,760 --> 00:31:59,600
Speaker 7: you know, like, for example, shut up and dripple. It's

627
00:31:59,640 --> 00:32:02,600
Speaker 7: like I'm just supposed to be one dimensional. But everybody

628
00:32:02,600 --> 00:32:04,640
Speaker 7: else can do whatever they want in their extra time.

629
00:32:05,320 --> 00:32:08,960
Speaker 7: But my extra time I just have to sit there

630
00:32:08,960 --> 00:32:11,560
Speaker 7: and twitter my thumbs and wait for tomorrow's game to start.

631
00:32:13,720 --> 00:32:15,880
Speaker 7: I think we're out of that mentality now. Like I said,

632
00:32:16,360 --> 00:32:19,440
Speaker 7: NBA has done a lot to curb and change the

633
00:32:19,600 --> 00:32:22,560
Speaker 7: view on that that we're multi fasted people. Before we

634
00:32:22,640 --> 00:32:25,520
Speaker 7: put on this uniform and after we take this uniform off,

635
00:32:26,000 --> 00:32:29,520
Speaker 7: we're human beings with live list families and trying to

636
00:32:29,560 --> 00:32:33,200
Speaker 7: find ways and improve ourselves and to get further in

637
00:32:33,240 --> 00:32:36,680
Speaker 7: lives to leave a legacy, not just on a courtor field.

638
00:32:37,360 --> 00:32:40,920
Speaker 3: That was Vanessa Perdomo Magleone at the can Leon International

639
00:32:40,960 --> 00:32:45,080
Speaker 3: Festival of Creativity speaking with Philly's legend Jimmy Rollins. When

640
00:32:45,120 --> 00:32:48,200
Speaker 3: we come back, more conversations with stars in the baseball

641
00:32:48,320 --> 00:32:52,040
Speaker 3: world from Canned France. You're listening to the Bloomberg Business

642
00:32:52,040 --> 00:32:58,720
Speaker 3: of Sports Bloomberg Radio around the world.

643
00:32:58,760 --> 00:33:02,760
Speaker 6: This is Bloomberg Business of Sports from Bloomberg Radio.

644
00:33:04,440 --> 00:33:06,480
Speaker 3: Thanks for joining us for a special edition of the

645
00:33:06,480 --> 00:33:10,160
Speaker 3: Bloomberg Business of Sports. I'm Michael Barr. We're listening to

646
00:33:10,240 --> 00:33:14,640
Speaker 3: a series of special conversations with our own Vanessa Perdomo

647
00:33:14,840 --> 00:33:18,240
Speaker 3: Magleone and she had the chance to report from the

648
00:33:18,400 --> 00:33:22,480
Speaker 3: can Leon International Festival of Creativity, catching up with players,

649
00:33:22,520 --> 00:33:25,840
Speaker 3: executives and more in the sports world who are looking

650
00:33:25,880 --> 00:33:29,560
Speaker 3: to grow their sport in the eyes of some creatives

651
00:33:29,600 --> 00:33:33,920
Speaker 3: and brands at the festival. Next up we hear conversation

652
00:33:34,160 --> 00:33:38,360
Speaker 3: Vanessa had with All Stars center fielder Dexter Fowler about

653
00:33:38,360 --> 00:33:40,960
Speaker 3: the state of baseball right now and how he thinks

654
00:33:41,000 --> 00:33:43,600
Speaker 3: it can contribute to grow around the world. Let's listen

655
00:33:43,600 --> 00:33:44,400
Speaker 3: to that conversation.

656
00:33:44,680 --> 00:33:47,720
Speaker 4: So this is the first time in can especially for

657
00:33:48,280 --> 00:33:51,040
Speaker 4: cam Lyon and Sport Beach. It's been great, you know,

658
00:33:51,200 --> 00:33:57,920
Speaker 4: just getting to meet the different executives, especially seeing everybody

659
00:33:57,960 --> 00:34:02,080
Speaker 4: in different sports at one place at one time. And

660
00:34:02,120 --> 00:34:05,920
Speaker 4: it's central, so you see people from all walks of life,

661
00:34:05,960 --> 00:34:08,799
Speaker 4: which is awesome. Like walking through the hotels or walking

662
00:34:08,840 --> 00:34:10,960
Speaker 4: through Sport Beach, it's like, oh, I know him, I

663
00:34:11,000 --> 00:34:16,480
Speaker 4: know him, and it's definitely eye opening that something like

664
00:34:16,520 --> 00:34:20,600
Speaker 4: this came together and it's been such such a success.

665
00:34:20,840 --> 00:34:23,600
Speaker 6: Have you talked to other athletes who have been here

666
00:34:23,640 --> 00:34:24,840
Speaker 6: before about their experience.

667
00:34:25,960 --> 00:34:29,600
Speaker 4: I kind of I went in blind, which I like,

668
00:34:30,239 --> 00:34:33,239
Speaker 4: I've heard about it from from MLB and from C

669
00:34:33,600 --> 00:34:37,839
Speaker 4: and j ROW, but just coming in, like I just

670
00:34:37,880 --> 00:34:39,360
Speaker 4: wanted to form my own opinion.

671
00:34:39,800 --> 00:34:40,560
Speaker 7: It's been great.

672
00:34:40,920 --> 00:34:44,719
Speaker 6: It's interesting. I feel like I've likened to like Handline

673
00:34:44,760 --> 00:34:47,799
Speaker 6: and the Sport Beach. It's almost the super Bowl but

674
00:34:47,920 --> 00:34:49,400
Speaker 6: for everyone, like you're.

675
00:34:49,239 --> 00:34:52,640
Speaker 4: Saying, yeah, yeah, I wish. I mean, obviously we're in season,

676
00:34:52,760 --> 00:34:55,200
Speaker 4: so I think we're the only Baseball is the only

677
00:34:55,960 --> 00:34:59,000
Speaker 4: sport obviously in some soccer now with the with the

678
00:34:59,040 --> 00:35:02,360
Speaker 4: World Cup, but yeah, I think we're the only sport

679
00:35:02,400 --> 00:35:05,520
Speaker 4: that hasn't been here. And I feel like major sport

680
00:35:05,560 --> 00:35:07,440
Speaker 4: that hasn't been here, and I feel like, you know,

681
00:35:08,040 --> 00:35:10,640
Speaker 4: being a chance to get to come here and like

682
00:35:10,680 --> 00:35:14,239
Speaker 4: I said, sit down with some executives and trying to

683
00:35:14,280 --> 00:35:17,360
Speaker 4: form some new partnerships and relationships is awesome.

684
00:35:18,280 --> 00:35:22,000
Speaker 6: Tell me about Yeah, like being here, the importance of it,

685
00:35:22,120 --> 00:35:25,160
Speaker 6: especially the fact that yeah, NFL players and MBA players

686
00:35:25,160 --> 00:35:27,400
Speaker 6: and things like that have been able to be here before.

687
00:35:27,600 --> 00:35:30,960
Speaker 6: So putting the MLB now in front of people's faces, I.

688
00:35:30,880 --> 00:35:33,279
Speaker 4: Mean you said it best. It's the MLB now, So

689
00:35:32,800 --> 00:35:38,040
Speaker 4: it's our tire. No, Yeah, getting getting here in front

690
00:35:38,040 --> 00:35:40,719
Speaker 4: of every in front of people, you can see our

691
00:35:40,760 --> 00:35:43,320
Speaker 4: personalities and what we have to bring to the table,

692
00:35:43,320 --> 00:35:44,000
Speaker 4: which is awesome.

693
00:35:44,880 --> 00:35:47,879
Speaker 6: What's your style of deal making when you're going into

694
00:35:47,960 --> 00:35:50,600
Speaker 6: these meetings? What's your goal? What do you want to

695
00:35:50,640 --> 00:35:53,759
Speaker 6: do for the league? What do you want to get

696
00:35:53,800 --> 00:35:56,600
Speaker 6: from the conversation to understand if it's the right deal?

697
00:35:57,880 --> 00:35:58,160
Speaker 7: For me?

698
00:35:59,080 --> 00:36:03,080
Speaker 4: Just having conversations. I like stuff to happen organically. That's

699
00:36:03,120 --> 00:36:04,120
Speaker 4: just how I've always been.

700
00:36:05,800 --> 00:36:06,040
Speaker 3: You know.

701
00:36:06,120 --> 00:36:10,560
Speaker 4: You we talk about obviously what we need in the

702
00:36:10,640 --> 00:36:15,360
Speaker 4: league and the stuff that's going well. And once you

703
00:36:15,400 --> 00:36:19,560
Speaker 4: start having those conversations, everything starts to come together like, oh,

704
00:36:19,600 --> 00:36:21,480
Speaker 4: we would that would be awesome if we could get

705
00:36:21,840 --> 00:36:23,800
Speaker 4: you know, an executive to come in, would be awesome

706
00:36:23,800 --> 00:36:26,440
Speaker 4: to sit down with you and talk more about X,

707
00:36:26,560 --> 00:36:30,399
Speaker 4: Y and Z. Which is I mean instead of having

708
00:36:30,400 --> 00:36:32,719
Speaker 4: to get on a phone call, you set a meeting

709
00:36:32,800 --> 00:36:33,600
Speaker 4: right then and there.

710
00:36:34,560 --> 00:36:37,520
Speaker 6: Jimmy had talked about obviously being able to make those

711
00:36:37,560 --> 00:36:40,040
Speaker 6: deals as a player when you're currently playing, it's a

712
00:36:40,080 --> 00:36:42,279
Speaker 6: little bit easier. How have you been able to do

713
00:36:42,320 --> 00:36:42,840
Speaker 6: that now?

714
00:36:44,360 --> 00:36:47,399
Speaker 4: Well, I've been I mean it's knock on wood. I mean,

715
00:36:47,880 --> 00:36:50,680
Speaker 4: being a part of the Commission's ambassador program. We're still

716
00:36:50,719 --> 00:36:54,759
Speaker 4: around a lot of executives, and the statute is already there,

717
00:36:55,000 --> 00:36:57,680
Speaker 4: just because you know, you're.

718
00:36:57,080 --> 00:36:59,680
Speaker 7: In the league office. But also.

719
00:37:01,000 --> 00:37:03,719
Speaker 4: You know, I have some business stuff ventures going on,

720
00:37:03,800 --> 00:37:07,239
Speaker 4: so it's it's it's kind of been seamless since I've

721
00:37:07,280 --> 00:37:10,759
Speaker 4: been retired. I've kept those relationships that I built while

722
00:37:10,760 --> 00:37:13,880
Speaker 4: I was playing, which is which is you know that

723
00:37:14,000 --> 00:37:16,400
Speaker 4: right there, like you said, when you stop playing, But

724
00:37:16,760 --> 00:37:18,600
Speaker 4: I've nurtured those relationships before that.

725
00:37:19,000 --> 00:37:22,760
Speaker 6: What made you decide to have those relationships while.

726
00:37:22,520 --> 00:37:25,680
Speaker 4: You're I'm just a people person, honestly, Like I just

727
00:37:25,800 --> 00:37:30,120
Speaker 4: like getting to know people. And I've been fortunate enough

728
00:37:30,120 --> 00:37:32,600
Speaker 4: to have a lot of great mentors, so I've kind

729
00:37:32,600 --> 00:37:36,000
Speaker 4: of bounced some stuff off of them and it's kind

730
00:37:36,000 --> 00:37:36,480
Speaker 4: of taken off.

731
00:37:36,480 --> 00:37:37,200
Speaker 7: So it's been great.

732
00:37:37,280 --> 00:37:40,200
Speaker 6: Yeah, you have a lot of different investments, right, So

733
00:37:40,520 --> 00:37:43,680
Speaker 6: how did you know mentors or business partners you know,

734
00:37:43,800 --> 00:37:46,239
Speaker 6: walk you through what you really wanted to be get into.

735
00:37:46,280 --> 00:37:46,920
Speaker 7: Well, it's crazy.

736
00:37:46,920 --> 00:37:50,040
Speaker 4: I met one of my really big big mentors is

737
00:37:50,040 --> 00:37:53,480
Speaker 4: Bill Foley, and he's my next one neighbor. So yeah,

738
00:37:53,680 --> 00:37:57,360
Speaker 4: so and I'm part owner and born myth with him.

739
00:37:57,800 --> 00:38:02,279
Speaker 4: But it's great becau because just sitting down and being

740
00:38:02,280 --> 00:38:04,920
Speaker 4: able to talk to him and bounce ideas off of

741
00:38:05,000 --> 00:38:07,600
Speaker 4: him and him helping me I sit on for his boards.

742
00:38:07,600 --> 00:38:10,799
Speaker 4: So it's been like I said, it's been seamless. I've

743
00:38:10,840 --> 00:38:13,160
Speaker 4: been blessed enough to be in the right rooms and

744
00:38:13,200 --> 00:38:14,160
Speaker 4: talk to the right people.

745
00:38:14,360 --> 00:38:16,919
Speaker 6: What are some of the things that you've learned from

746
00:38:16,960 --> 00:38:20,239
Speaker 6: him being in those boards and through those conversations that

747
00:38:20,280 --> 00:38:21,720
Speaker 6: you think patience?

748
00:38:22,120 --> 00:38:23,320
Speaker 7: I think patience is huge.

749
00:38:23,560 --> 00:38:27,320
Speaker 4: I mean, everybody wants to be something so fast and

750
00:38:27,520 --> 00:38:32,040
Speaker 4: the process trusting the process and learning the process of business.

751
00:38:32,400 --> 00:38:35,880
Speaker 4: But I feel like business and leadership, you know, like,

752
00:38:35,960 --> 00:38:38,080
Speaker 4: once you if you're a leader, once you learn the

753
00:38:38,160 --> 00:38:41,080
Speaker 4: vernacular or the business, I feel like disguy's the limit.

754
00:38:41,680 --> 00:38:45,240
Speaker 6: Do you feel like the leadership came from your playing career?

755
00:38:45,480 --> 00:38:49,719
Speaker 4: Absolutely absolutely, I mean even growing up just being on

756
00:38:49,760 --> 00:38:53,239
Speaker 4: different various teams, going to different schools, just having to

757
00:38:53,360 --> 00:38:58,840
Speaker 4: navigate stuff myself. It's kind of helped me, you know,

758
00:38:59,200 --> 00:39:03,040
Speaker 4: obviously in a business world, and it's been it's been great.

759
00:39:04,320 --> 00:39:06,960
Speaker 4: Like I said, I started learning the businesses and different

760
00:39:07,000 --> 00:39:09,759
Speaker 4: types of businesses. But then you know how to put

761
00:39:09,760 --> 00:39:11,839
Speaker 4: the test pieces where the test piece is supposed to go.

762
00:39:12,640 --> 00:39:14,600
Speaker 6: So let's talk a little bit about your investment in

763
00:39:14,719 --> 00:39:18,640
Speaker 6: born Mouth and you know being an owner of a team. Well,

764
00:39:18,880 --> 00:39:20,719
Speaker 6: was that something you always wanted to do and why

765
00:39:21,000 --> 00:39:21,720
Speaker 6: Premier League?

766
00:39:23,400 --> 00:39:23,720
Speaker 7: Well?

767
00:39:24,560 --> 00:39:28,440
Speaker 4: Yes, I've always wanted to be a owner of a franchise.

768
00:39:28,560 --> 00:39:32,480
Speaker 4: And it was funny because Bill came to me during

769
00:39:32,520 --> 00:39:36,319
Speaker 4: the Ukrainian and Russian thing. It was like, hey, we're

770
00:39:36,320 --> 00:39:38,279
Speaker 4: going to get the soccer team. He goes, I want

771
00:39:38,280 --> 00:39:39,960
Speaker 4: you and Michael B. Jordan to be a part of

772
00:39:40,000 --> 00:39:45,640
Speaker 4: it and invest in it. And I was like everything

773
00:39:45,680 --> 00:39:48,800
Speaker 4: Bill says. I said, Okay, you got it, Bill, I

774
00:39:48,840 --> 00:39:51,200
Speaker 4: mean he's done such a great job. So Ill was

775
00:39:51,239 --> 00:39:56,280
Speaker 4: the Vegas Golden Nights and they've gone crazy obviously starting Fidelity.

776
00:39:56,400 --> 00:39:59,799
Speaker 4: So and I know his background in his mindset, so

777
00:40:00,360 --> 00:40:03,080
Speaker 4: with him with what he says, I'm like, okay, I

778
00:40:03,160 --> 00:40:05,799
Speaker 4: listened to it, and I'm like, all right, yeah, Bill,

779
00:40:05,840 --> 00:40:06,279
Speaker 4: I got you.

780
00:40:06,560 --> 00:40:09,120
Speaker 6: Yeah. What have you learned from being part of like

781
00:40:09,200 --> 00:40:11,560
Speaker 6: that ownership group? Has it made you like be like

782
00:40:11,600 --> 00:40:14,880
Speaker 6: I'm looking at other sports franchise investments?

783
00:40:14,960 --> 00:40:15,200
Speaker 7: Yeah?

784
00:40:15,320 --> 00:40:19,520
Speaker 4: Yeah, definitely looking at more stuff. But Bill made it

785
00:40:19,560 --> 00:40:24,600
Speaker 4: look easy, but it's not. And sitting down and picking

786
00:40:24,640 --> 00:40:27,080
Speaker 4: his brain and seeing the different moves you have to

787
00:40:27,160 --> 00:40:29,400
Speaker 4: make and the money that has to go into that,

788
00:40:29,920 --> 00:40:32,360
Speaker 4: and just you know, going back to investors and the

789
00:40:33,280 --> 00:40:36,040
Speaker 4: Premier League is different, like you're paying for players, You're

790
00:40:36,080 --> 00:40:40,480
Speaker 4: paying for like out like your pockets like instead of

791
00:40:40,560 --> 00:40:45,560
Speaker 4: like a huge fund. So it's been it's definitely a

792
00:40:45,640 --> 00:40:49,840
Speaker 4: learning process. But I've slowly gotten to learn the process.

793
00:40:49,840 --> 00:40:53,040
Speaker 6: So it's been We've seen a lot of American investment

794
00:40:53,440 --> 00:40:55,880
Speaker 6: into the Premier League. Has it made you want to

795
00:40:55,880 --> 00:40:58,800
Speaker 6: get into like that? It's for other conversations of should

796
00:40:58,840 --> 00:41:01,200
Speaker 6: I buy a smaller soccer team?

797
00:41:01,239 --> 00:41:03,040
Speaker 7: And see that we started.

798
00:41:02,719 --> 00:41:05,800
Speaker 4: At the top at the top was it was funny

799
00:41:05,800 --> 00:41:08,680
Speaker 4: because we were going to get the first year we

800
00:41:08,760 --> 00:41:11,560
Speaker 4: bought it, we almost got relegated. And I'm like, Bill

801
00:41:11,600 --> 00:41:15,000
Speaker 4: wouldn't like, should we like have gotten relegated in like

802
00:41:15,160 --> 00:41:16,560
Speaker 4: build the team up and then come back.

803
00:41:16,600 --> 00:41:17,480
Speaker 7: He goes, no, we're.

804
00:41:17,360 --> 00:41:19,840
Speaker 4: Not being we don't want to get relegated. I was like, okay,

805
00:41:20,160 --> 00:41:23,240
Speaker 4: so we figured that out and now we're middle upper

806
00:41:23,280 --> 00:41:24,479
Speaker 4: middle pack, so it's good.

807
00:41:24,600 --> 00:41:27,360
Speaker 6: Did you know the Premier League and read the relegation

808
00:41:27,480 --> 00:41:28,400
Speaker 6: system and how that was?

809
00:41:28,440 --> 00:41:32,200
Speaker 4: I knew there's a relegation system. I did obviously if

810
00:41:32,200 --> 00:41:34,120
Speaker 4: I'm an invest in the team, I'm doing the research

811
00:41:34,160 --> 00:41:38,160
Speaker 4: on it. But you know, you hear about you know,

812
00:41:38,560 --> 00:41:40,280
Speaker 4: I didn't hear about that. I didn't know about the Cherries.

813
00:41:40,280 --> 00:41:42,560
Speaker 4: I knew about like man you and you know like

814
00:41:42,640 --> 00:41:49,960
Speaker 4: all the Tottenham and so learning about the Cherries and

815
00:41:50,440 --> 00:41:54,840
Speaker 4: you know even Bournemouth like seeing like the area like

816
00:41:54,920 --> 00:41:57,600
Speaker 4: it's like a beach town, which is great. Yeah, yeah,

817
00:41:57,600 --> 00:42:01,920
Speaker 4: that's cool exactly, Yeah for sure, and you're like, oh.

818
00:42:01,800 --> 00:42:03,440
Speaker 7: This is their part of the Premier League.

819
00:42:03,520 --> 00:42:05,719
Speaker 4: Yeah, but now we made a statement, so it's good.

820
00:42:06,160 --> 00:42:09,120
Speaker 6: How is that role as like an owner of a team,

821
00:42:09,360 --> 00:42:12,920
Speaker 6: and then the advisor role with the MLB, and then

822
00:42:12,960 --> 00:42:17,080
Speaker 6: obviously your player mentality like impacted each other and what

823
00:42:17,760 --> 00:42:19,920
Speaker 6: mindset you have going into each of those.

824
00:42:20,160 --> 00:42:23,800
Speaker 4: No, that's a great question. There's a lot of similarities there.

825
00:42:23,920 --> 00:42:28,880
Speaker 4: There's a lot of parallels, and for me, it's, like

826
00:42:28,920 --> 00:42:31,760
Speaker 4: I said, it's just learning the different leagues, right, because

827
00:42:32,239 --> 00:42:35,239
Speaker 4: they kind of all have the same fundamental values and

828
00:42:35,880 --> 00:42:39,960
Speaker 4: it's just the little things that have changed, right, And

829
00:42:41,080 --> 00:42:42,000
Speaker 4: baseball's growing.

830
00:42:43,760 --> 00:42:46,520
Speaker 7: I think all sports are growing right now, which is good.

831
00:42:46,560 --> 00:42:49,440
Speaker 4: And then you have new sports coming in, so you

832
00:42:49,480 --> 00:42:50,920
Speaker 4: know the blueprints already there.

833
00:42:50,960 --> 00:42:51,960
Speaker 7: So it's about following that.

834
00:42:53,040 --> 00:42:56,240
Speaker 6: Obviously, you said, like the Premier League operates very differently

835
00:42:56,680 --> 00:42:59,920
Speaker 6: than you know, most American sports, but then baseball operates

836
00:43:00,040 --> 00:43:03,719
Speaker 6: its own way outside of most Americans. Sure, and there's

837
00:43:03,760 --> 00:43:05,800
Speaker 6: that that's the conversation that's coming up right now with

838
00:43:05,840 --> 00:43:08,080
Speaker 6: the CBA, right, So do you think that there are

839
00:43:08,120 --> 00:43:11,920
Speaker 6: certain things in baseball that they should be more aligned

840
00:43:11,920 --> 00:43:14,520
Speaker 6: with the rest of the American sports are or should

841
00:43:14,560 --> 00:43:18,080
Speaker 6: it like rely on the way that it's operated kind.

842
00:43:17,960 --> 00:43:21,880
Speaker 4: Of you know, time will tell. I think that that's

843
00:43:22,080 --> 00:43:26,120
Speaker 4: you know, obviously the game changes because the times change,

844
00:43:26,600 --> 00:43:30,040
Speaker 4: but the fundamental aspects of the game are definitely going

845
00:43:30,080 --> 00:43:30,640
Speaker 4: to stay the same.

846
00:43:30,640 --> 00:43:33,280
Speaker 7: Baseball is always going to be baseball. Basketball is always.

847
00:43:33,080 --> 00:43:36,280
Speaker 4: Going to need a basketball, So you know, you rely

848
00:43:36,360 --> 00:43:39,000
Speaker 4: on the commission, you rely on the players' association just

849
00:43:39,040 --> 00:43:43,040
Speaker 4: to be able to grow.

850
00:43:42,840 --> 00:43:44,320
Speaker 7: The game in the best way possible.

851
00:43:45,040 --> 00:43:47,640
Speaker 6: Where would you say baseball is right now? Because it

852
00:43:47,680 --> 00:43:50,360
Speaker 6: feels like the last few years have been really great

853
00:43:50,440 --> 00:43:52,440
Speaker 6: for the popularity Surgeons.

854
00:43:52,760 --> 00:43:54,920
Speaker 4: I mean, yeah, you got super like show hey, I

855
00:43:54,920 --> 00:43:58,320
Speaker 4: mean Judge, Like, you got guys that are doing crazy

856
00:43:58,360 --> 00:44:01,000
Speaker 4: things in the game that you haven't seen years, which

857
00:44:01,080 --> 00:44:04,400
Speaker 4: is exciting for the game. And as a fan you know,

858
00:44:04,520 --> 00:44:06,960
Speaker 4: as you know ex players and fan looking in now,

859
00:44:07,600 --> 00:44:09,799
Speaker 4: I'm baseball is in good hands with these young guys

860
00:44:09,800 --> 00:44:10,239
Speaker 4: coming up.

861
00:44:10,480 --> 00:44:12,759
Speaker 6: Do you think it's the star power that there is

862
00:44:12,920 --> 00:44:14,920
Speaker 6: right now with like guys.

863
00:44:14,640 --> 00:44:16,360
Speaker 4: Like, I think it's that. I think it's social media.

864
00:44:16,440 --> 00:44:18,839
Speaker 4: I think it's a lot because, like you know, you play,

865
00:44:18,920 --> 00:44:23,279
Speaker 4: and if you're not on your network or playing on

866
00:44:23,320 --> 00:44:26,279
Speaker 4: the major stage, people didn't really see. Now you have Instagram,

867
00:44:26,360 --> 00:44:31,200
Speaker 4: you have stuff like John Boy, you have MLB, Like

868
00:44:31,600 --> 00:44:35,360
Speaker 4: everything is at your fingertips. You can YouTube some stuff

869
00:44:35,560 --> 00:44:41,319
Speaker 4: just boom, it's on and that's that's awesome for the

870
00:44:41,320 --> 00:44:42,760
Speaker 4: game and awesome for the fans.

871
00:44:42,920 --> 00:44:44,680
Speaker 6: Do you think current players.

872
00:44:46,320 --> 00:44:48,560
Speaker 4: Yeah, for sure, for sure, you can get their personalities

873
00:44:48,600 --> 00:44:50,719
Speaker 4: out there. Like for us, it was like, I remember

874
00:44:50,719 --> 00:44:53,280
Speaker 4: my first game in the league. It was like Twitter

875
00:44:53,320 --> 00:44:57,080
Speaker 4: had just come out, so I don't want to date myself. Yeah,

876
00:44:57,120 --> 00:44:59,520
Speaker 4: Twitter had first come out and it was like wow,

877
00:44:59,719 --> 00:45:02,799
Speaker 4: like now how far we've come in twenty years.

878
00:45:02,800 --> 00:45:03,360
Speaker 7: It's crazy.

879
00:45:03,640 --> 00:45:03,920
Speaker 4: Yeah.

880
00:45:03,960 --> 00:45:07,120
Speaker 6: Absolutely, So where do you think like the next evolution

881
00:45:07,360 --> 00:45:09,120
Speaker 6: for the game can be? Like, obviously, you know one

882
00:45:09,160 --> 00:45:11,640
Speaker 6: of the things that you guys are doing is trying

883
00:45:11,680 --> 00:45:14,880
Speaker 6: to grow the game and just put you know, you

884
00:45:14,880 --> 00:45:17,440
Speaker 6: know more out there. Obviously with the WBC put it

885
00:45:17,480 --> 00:45:20,120
Speaker 6: on a really international stage. So is that one of

886
00:45:20,120 --> 00:45:21,880
Speaker 6: the things that you would like to see grow.

887
00:45:23,080 --> 00:45:24,040
Speaker 7: WBC was great.

888
00:45:24,120 --> 00:45:27,360
Speaker 4: It was so good, Like you know what, it's we

889
00:45:27,400 --> 00:45:30,440
Speaker 4: always talk about having fun playing the game, and I

890
00:45:30,440 --> 00:45:32,719
Speaker 4: played the Olympics, So being able to play in the

891
00:45:32,760 --> 00:45:36,320
Speaker 4: Olympics that had that feel like you're out there fighting

892
00:45:36,320 --> 00:45:39,040
Speaker 4: for your nation, which is different than being on a

893
00:45:39,040 --> 00:45:42,200
Speaker 4: team of you know, guys from all over and now

894
00:45:42,200 --> 00:45:44,880
Speaker 4: it's like, hey, we got to beat everybody it's the

895
00:45:44,920 --> 00:45:49,640
Speaker 4: world so that's the World Baseball Classic.

896
00:45:49,400 --> 00:45:50,520
Speaker 7: Is one of my favorite events.

897
00:45:50,640 --> 00:45:52,640
Speaker 6: Yeah, it was unbelievable and I think it came in

898
00:45:52,680 --> 00:45:54,480
Speaker 6: a great time that it was right after the Winter

899
00:45:54,560 --> 00:45:57,960
Speaker 6: Olympics and it's right before the World Cup, so you

900
00:45:58,000 --> 00:46:03,319
Speaker 6: could almost feel that the care of international competition like

901
00:46:03,480 --> 00:46:08,960
Speaker 6: really intense, you know, patriotism in certain places for sure.

902
00:46:09,040 --> 00:46:10,400
Speaker 7: Yeah, he definitely got that vibe.

903
00:46:10,560 --> 00:46:12,759
Speaker 6: Do you think what are the markets do you think

904
00:46:12,880 --> 00:46:15,720
Speaker 6: that baseball can grow in because it's very big obviously

905
00:46:15,760 --> 00:46:18,200
Speaker 6: here in Asian markets, but we did see some of.

906
00:46:18,120 --> 00:46:21,040
Speaker 4: The I like to yeah, I like to see us

907
00:46:21,080 --> 00:46:21,600
Speaker 4: go to Africa.

908
00:46:21,960 --> 00:46:24,080
Speaker 2: Oh okay, yeah, I like to see us go to Africa.

909
00:46:24,080 --> 00:46:26,319
Speaker 4: I mean they play cricket and stuff over there.

910
00:46:27,719 --> 00:46:28,799
Speaker 7: I like to see that.

911
00:46:28,920 --> 00:46:31,280
Speaker 4: I'd like to see us in the Middle East.

912
00:46:31,640 --> 00:46:33,759
Speaker 7: It will be great.

913
00:46:34,239 --> 00:46:38,160
Speaker 4: So we definitely got some some some places we need

914
00:46:38,200 --> 00:46:38,360
Speaker 4: to go.

915
00:46:38,600 --> 00:46:41,480
Speaker 6: Have you ever had conversations with people who watch cricket

916
00:46:41,480 --> 00:46:46,040
Speaker 6: play cricket about the similarities and the differences of Yeah.

917
00:46:45,840 --> 00:46:48,560
Speaker 4: I did in London, so we Cubs Cardinals and we

918
00:46:48,600 --> 00:46:50,680
Speaker 4: had a cricket dude out there and that was we

919
00:46:50,680 --> 00:46:55,120
Speaker 4: were sitting down talking to him about Yeah, there's definitely similarities.

920
00:46:55,160 --> 00:46:57,200
Speaker 7: The game so long over there though.

921
00:46:57,680 --> 00:47:00,960
Speaker 6: You talk about people used to complain about that's.

922
00:47:00,800 --> 00:47:02,480
Speaker 3: Crazy how long the game is.

923
00:47:02,520 --> 00:47:04,680
Speaker 6: And I didn't, like, I had no recollection.

924
00:47:04,760 --> 00:47:07,440
Speaker 7: I didn't know anything about that. So it's cool that.

925
00:47:07,480 --> 00:47:08,880
Speaker 7: But the they.

926
00:47:08,760 --> 00:47:12,000
Speaker 4: Need to do like a cricket verse like MLB, like

927
00:47:12,040 --> 00:47:13,120
Speaker 4: a Homer Derby or something.

928
00:47:13,280 --> 00:47:16,200
Speaker 6: Oh, that would be amazing. Yeah, so the see if

929
00:47:16,200 --> 00:47:17,600
Speaker 6: I can see if you could do this, if you

930
00:47:17,600 --> 00:47:18,680
Speaker 6: can do that, So you didn't try it.

931
00:47:18,680 --> 00:47:19,719
Speaker 2: You didn't try to try it.

932
00:47:19,920 --> 00:47:22,560
Speaker 7: I saw the path, I saw the bat pad or whatever.

933
00:47:22,760 --> 00:47:26,040
Speaker 6: Yeah, yeah, yeah, it is called a bat but the

934
00:47:26,080 --> 00:47:28,960
Speaker 6: way it's hard to because it yeah, the way you

935
00:47:29,040 --> 00:47:31,680
Speaker 6: hit my mess up your actual swing letting it down

936
00:47:31,760 --> 00:47:34,839
Speaker 6: for sure, for sure. So the Alstar Game is coming up.

937
00:47:34,880 --> 00:47:37,000
Speaker 6: I know, that's one of the things that CC and

938
00:47:37,080 --> 00:47:40,480
Speaker 6: you guys are really involved and trying to make great.

939
00:47:40,640 --> 00:47:42,640
Speaker 6: But the MLB All Star Game is actually one of

940
00:47:42,640 --> 00:47:46,240
Speaker 6: the ones that's actually still people really enjoy and watch.

941
00:47:46,280 --> 00:47:50,040
Speaker 6: And so what are you guys doing to continue that?

942
00:47:50,600 --> 00:47:52,239
Speaker 6: You know, excitement and growth, you know what.

943
00:47:52,600 --> 00:47:55,520
Speaker 4: I think, it's uh, just getting the like you said,

944
00:47:55,520 --> 00:47:58,560
Speaker 4: the personalities of the players, because there's so many young

945
00:47:58,600 --> 00:48:01,719
Speaker 4: players that are now in the in the All Star Game,

946
00:48:01,960 --> 00:48:04,360
Speaker 4: maybe first All Star Games, and just being able to

947
00:48:04,440 --> 00:48:09,279
Speaker 4: highlight that stuff and like even like the the Hank

948
00:48:09,320 --> 00:48:13,120
Speaker 4: Aaron thing that the CCI did last last year in Atlanta,

949
00:48:13,320 --> 00:48:17,040
Speaker 4: like that, like stuff like that, innovative stuff that's moving

950
00:48:17,080 --> 00:48:19,600
Speaker 4: the game forward is what we need.

951
00:48:20,320 --> 00:48:24,280
Speaker 3: That was former Olympian and MLB starred Dexter Fowler speaking

952
00:48:24,320 --> 00:48:26,719
Speaker 3: with our own Vanessa Predomo mag Leone at the can

953
00:48:26,840 --> 00:48:30,880
Speaker 3: Leon International Festival or Creativity in France. Rounding out Vanessa's

954
00:48:30,920 --> 00:48:34,439
Speaker 3: conversations that can we hear from Major League Baseball's Chief

955
00:48:34,480 --> 00:48:38,759
Speaker 3: Marketing officer Uzma Ron Dollar. Uzma also serves as the

956
00:48:38,960 --> 00:48:43,360
Speaker 3: MLB Senior Vice President of Global Corporate Partnerships. Let's listen

957
00:48:43,360 --> 00:48:44,839
Speaker 3: to that conversation, Za.

958
00:48:44,840 --> 00:48:46,480
Speaker 6: Can you set the scene a little bit for us

959
00:48:46,480 --> 00:48:49,440
Speaker 6: so the people listening can understand where we are and

960
00:48:49,480 --> 00:48:50,680
Speaker 6: why you're here.

961
00:48:51,320 --> 00:48:55,279
Speaker 5: So this is my first can actually and we are

962
00:48:55,440 --> 00:48:59,520
Speaker 5: excited to be here. We have a number of folks

963
00:48:59,560 --> 00:49:04,160
Speaker 5: with us from MLB our Player Engagement team is here. Obviously,

964
00:49:04,160 --> 00:49:07,799
Speaker 5: our comms folks are here. We have represented representatives from

965
00:49:07,840 --> 00:49:10,400
Speaker 5: the marketing team in addition to myself and then We

966
00:49:10,480 --> 00:49:13,920
Speaker 5: brought three former MLB players with us as well, CC Sabathia,

967
00:49:14,040 --> 00:49:17,359
Speaker 5: Dexter Fowler and Jimmy Rollins. And we wanted to make

968
00:49:17,360 --> 00:49:21,000
Speaker 5: sure that we were present here and having conversations with brands,

969
00:49:21,160 --> 00:49:24,719
Speaker 5: media partners and sort of be in and around what's

970
00:49:24,760 --> 00:49:27,120
Speaker 5: happening throughout the course of this week. And we're excited

971
00:49:27,160 --> 00:49:32,160
Speaker 5: to be present, participating in panels, having conversations with yourself

972
00:49:33,000 --> 00:49:35,040
Speaker 5: and sort of understanding what the landscape pair looks like

973
00:49:35,040 --> 00:49:36,239
Speaker 5: to see if it makes sense for us to come

974
00:49:36,239 --> 00:49:36,839
Speaker 5: back next year.

975
00:49:37,040 --> 00:49:38,440
Speaker 2: Right, That's the interesting thing.

976
00:49:38,480 --> 00:49:41,479
Speaker 6: I mean, it's different for you guys more than really

977
00:49:41,520 --> 00:49:43,959
Speaker 6: a lot of other you know, leagues that come here

978
00:49:44,040 --> 00:49:46,160
Speaker 6: and have a space because you're in the middle of

979
00:49:46,200 --> 00:49:49,640
Speaker 6: your season, right, So is that obviously maybe there isn't

980
00:49:49,719 --> 00:49:53,040
Speaker 6: your first year and why it was? It was it

981
00:49:53,040 --> 00:49:55,239
Speaker 6: hard to navigate how to activate hear.

982
00:49:55,400 --> 00:49:58,400
Speaker 5: I think that we leaned a lot on our brand partners.

983
00:49:58,480 --> 00:50:00,640
Speaker 5: Quite honestly. Adobe has a presence, they're a partner of

984
00:50:00,719 --> 00:50:03,480
Speaker 5: MLB's New York Life has a presence here. We have

985
00:50:03,520 --> 00:50:05,879
Speaker 5: a strategic partnership with Boardroom. So there are a lot

986
00:50:05,880 --> 00:50:08,960
Speaker 5: of conversations that we had leading into quite honestly this

987
00:50:09,040 --> 00:50:11,600
Speaker 5: week just in terms of planning, what makes sense to

988
00:50:11,640 --> 00:50:14,319
Speaker 5: go to, what panels should we speak on, what makes

989
00:50:14,320 --> 00:50:16,279
Speaker 5: sense to be a part of, And we leaned a

990
00:50:16,320 --> 00:50:19,600
Speaker 5: lot on our partners to really educate us on this

991
00:50:19,640 --> 00:50:21,000
Speaker 5: is what you should do, this is how you should

992
00:50:21,040 --> 00:50:23,160
Speaker 5: program the week, this is what makes sense to go to.

993
00:50:23,480 --> 00:50:26,640
Speaker 5: Don't need to really participate in that to really help

994
00:50:26,680 --> 00:50:29,840
Speaker 5: guide the programming and build out our itinerary, and we have.

995
00:50:29,920 --> 00:50:31,040
Speaker 5: We're really proud of the fact that we have a

996
00:50:31,080 --> 00:50:32,680
Speaker 5: pretty packed itinerary this week.

997
00:50:32,520 --> 00:50:34,920
Speaker 6: So it's good. So what is your goal for a

998
00:50:34,960 --> 00:50:36,120
Speaker 6: while you're out here?

999
00:50:36,239 --> 00:50:38,840
Speaker 5: I think one to spread the love of baseball. We

1000
00:50:38,920 --> 00:50:42,160
Speaker 5: are mid season right now. We've had an incredible first

1001
00:50:42,160 --> 00:50:45,880
Speaker 5: half of the season where we just launched our summer

1002
00:50:45,880 --> 00:50:49,680
Speaker 5: marketing campaign tied to celebrating America's two hundred and fiftieth birthday.

1003
00:50:49,760 --> 00:50:52,680
Speaker 5: Baseball plays such a unique role in American history, so

1004
00:50:52,680 --> 00:50:54,960
Speaker 5: we're excited to launch that and we're leading into All

1005
00:50:55,000 --> 00:50:57,799
Speaker 5: Star in a couple of weeks in Philadelphia. So just

1006
00:50:57,840 --> 00:51:00,279
Speaker 5: to talk about baseball, what it means for Brands Ligne

1007
00:51:00,320 --> 00:51:03,280
Speaker 5: with baseball, the role that we play in American culture,

1008
00:51:03,360 --> 00:51:07,880
Speaker 5: in culture like in general, and how quite honestly, partnerships

1009
00:51:07,880 --> 00:51:08,960
Speaker 5: can help enhance that.

1010
00:51:09,560 --> 00:51:13,640
Speaker 6: Yeah. Absolutely, so tell me more about this time for baseball.

1011
00:51:13,640 --> 00:51:16,040
Speaker 6: It feels like the last few years have shown a

1012
00:51:16,040 --> 00:51:18,920
Speaker 6: lot of growth for the sport in a time say.

1013
00:51:18,800 --> 00:51:20,600
Speaker 2: It louder for the people in the back. I feel

1014
00:51:20,640 --> 00:51:22,200
Speaker 2: like a lot of you know, let's call.

1015
00:51:22,120 --> 00:51:24,719
Speaker 6: Them haters or critics or whatever you want to call them,

1016
00:51:25,160 --> 00:51:27,759
Speaker 6: that it was in a downtick for a little bit.

1017
00:51:27,800 --> 00:51:29,960
Speaker 6: It was less popular. You know, basketball and football we're

1018
00:51:29,960 --> 00:51:32,759
Speaker 6: getting more and more popular, but baseball's come back into

1019
00:51:32,760 --> 00:51:34,760
Speaker 6: that conversation. Would you say.

1020
00:51:34,520 --> 00:51:38,080
Speaker 5: That one thousand percent? I would say that very very

1021
00:51:38,120 --> 00:51:42,600
Speaker 5: loudly and proudly. I'll say I will give our commissioner credit.

1022
00:51:43,000 --> 00:51:45,520
Speaker 5: A few years ago when we implemented the rule changes,

1023
00:51:46,280 --> 00:51:49,000
Speaker 5: sort of shifted the paradigm of the sport in general

1024
00:51:49,000 --> 00:51:51,000
Speaker 5: as it relates to creating more action on the field

1025
00:51:51,600 --> 00:51:55,080
Speaker 5: and also, quite honestly, you know, getting younger. When you

1026
00:51:55,120 --> 00:51:57,080
Speaker 5: look at the median age of fans that are visiting

1027
00:51:57,120 --> 00:51:59,520
Speaker 5: our ballparks and attending our games, that are watching us

1028
00:51:59,560 --> 00:52:02,040
Speaker 5: on TV, We've seen tremendous growth as it relates to

1029
00:52:02,480 --> 00:52:05,840
Speaker 5: that demographic getting younger due to the rule change implementations.

1030
00:52:05,920 --> 00:52:08,160
Speaker 5: I have a five year old myself actually just turned six.

1031
00:52:08,160 --> 00:52:10,439
Speaker 5: I should know that I have a six year old

1032
00:52:10,440 --> 00:52:12,560
Speaker 5: and now, you know, he can stay up and watch

1033
00:52:12,560 --> 00:52:14,759
Speaker 5: almost a full game with me at home versus a

1034
00:52:14,800 --> 00:52:16,719
Speaker 5: game ending at eleven thirty or twelve o'clock at night.

1035
00:52:16,800 --> 00:52:18,880
Speaker 5: So that's really really exciting just for families in general,

1036
00:52:19,160 --> 00:52:21,080
Speaker 5: not just going to the games and watching them in stadium,

1037
00:52:21,120 --> 00:52:24,360
Speaker 5: but also watching at home. I'll also say that, you know,

1038
00:52:24,400 --> 00:52:27,280
Speaker 5: as it relates to the last you know, a few years,

1039
00:52:27,280 --> 00:52:30,080
Speaker 5: we've had attendance growth for the last five years, the

1040
00:52:30,160 --> 00:52:33,440
Speaker 5: last three we've had seventy million plus in attendees. So

1041
00:52:33,800 --> 00:52:37,120
Speaker 5: our numbers, our reach, our frequency, our engagement, all those

1042
00:52:37,160 --> 00:52:39,200
Speaker 5: metrics are up and credit to the action on the

1043
00:52:39,280 --> 00:52:41,600
Speaker 5: field and what like. The players are performing and doing

1044
00:52:41,640 --> 00:52:43,560
Speaker 5: their job. And what we want to do is make

1045
00:52:43,600 --> 00:52:46,120
Speaker 5: sure that we're creating sort of a stroll around enhancing

1046
00:52:46,160 --> 00:52:48,560
Speaker 5: that story and telling that story and continuing to tell

1047
00:52:48,760 --> 00:52:50,600
Speaker 5: the story of players not just on the field, but

1048
00:52:50,640 --> 00:52:51,560
Speaker 5: off the field as well.

1049
00:52:52,040 --> 00:52:54,320
Speaker 6: And how much does the you know, on the field

1050
00:52:54,320 --> 00:52:56,520
Speaker 6: action or just the stardom of the players on the

1051
00:52:56,560 --> 00:52:58,640
Speaker 6: field play into you know, the popularity growth.

1052
00:52:58,680 --> 00:53:00,279
Speaker 5: I think one thing that we're really focused on, just

1053
00:53:00,280 --> 00:53:03,399
Speaker 5: as part of our overall marketing initiatives is player storytelling.

1054
00:53:03,440 --> 00:53:07,359
Speaker 5: You know, you've seen research that shows that fans become

1055
00:53:07,440 --> 00:53:10,720
Speaker 5: fans of players first, you know, before maybe sometimes teams,

1056
00:53:10,719 --> 00:53:13,240
Speaker 5: and so we want to make sure that we're continuing

1057
00:53:13,280 --> 00:53:15,960
Speaker 5: to tell that whole player story, not just the incredible

1058
00:53:16,000 --> 00:53:18,839
Speaker 5: talent that they have and the skill level that they

1059
00:53:18,840 --> 00:53:21,160
Speaker 5: have as it relates to their performance on the field,

1060
00:53:21,239 --> 00:53:24,880
Speaker 5: but our players they've grown up in the era of

1061
00:53:24,920 --> 00:53:27,279
Speaker 5: social media. I'm like holding my phone right now. So

1062
00:53:27,719 --> 00:53:31,319
Speaker 5: they're coming into our league with built in audiences, and

1063
00:53:31,680 --> 00:53:34,200
Speaker 5: why would we not want to leverage that and harness

1064
00:53:34,200 --> 00:53:36,880
Speaker 5: sort of the fact that they are creators and influencers themselves,

1065
00:53:37,120 --> 00:53:40,439
Speaker 5: they have interests off the field. Tapping into what those

1066
00:53:40,480 --> 00:53:43,280
Speaker 5: interests are propping them up so that we can bring

1067
00:53:43,400 --> 00:53:47,360
Speaker 5: fans new fans into the MLB ecosystem through other passion points.

1068
00:53:47,440 --> 00:53:50,840
Speaker 5: Lindor Francisco Lindor is a great example. He loves fashion.

1069
00:53:51,160 --> 00:53:53,080
Speaker 5: You know, we want to make sure that we're getting

1070
00:53:53,160 --> 00:53:55,600
Speaker 5: him out to Paris Fashion Week or New York Fashion

1071
00:53:55,600 --> 00:53:58,359
Speaker 5: Week so he has exposure to those environments. And so

1072
00:53:58,520 --> 00:54:00,799
Speaker 5: fans that are fans of Francisco and Door that also

1073
00:54:00,880 --> 00:54:03,520
Speaker 5: might be fashion enthusiasts sort of start to become baseball

1074
00:54:03,560 --> 00:54:05,040
Speaker 5: fans as well through that ecosystem.

1075
00:54:05,239 --> 00:54:07,040
Speaker 6: Yeah, I was going to ask you, Yeah, if there

1076
00:54:07,080 --> 00:54:09,799
Speaker 6: was examples that you were feeling of that and the

1077
00:54:09,840 --> 00:54:11,719
Speaker 6: people that you brought even here, the you know, the

1078
00:54:11,760 --> 00:54:14,520
Speaker 6: former players that you brought with you, do they feel

1079
00:54:15,360 --> 00:54:18,040
Speaker 6: that as well, like they use their brand to also enhance,

1080
00:54:18,280 --> 00:54:19,320
Speaker 6: you know, the growth of baseball.

1081
00:54:19,400 --> 00:54:19,560
Speaker 7: Yeah.

1082
00:54:19,600 --> 00:54:21,839
Speaker 5: The players that we have here are former players, so

1083
00:54:21,840 --> 00:54:24,239
Speaker 5: they're continuing to build their brand and do you know,

1084
00:54:24,360 --> 00:54:28,040
Speaker 5: work off of the field. CC Sabbathia is a brand

1085
00:54:28,040 --> 00:54:31,840
Speaker 5: ambassador for a MasterCard, for example, Dexter Fowler. I actually

1086
00:54:31,920 --> 00:54:34,800
Speaker 5: was just in a roundtable discussion with him at Support

1087
00:54:34,880 --> 00:54:36,960
Speaker 5: Beach with New York Life. He's a brand ambassador for

1088
00:54:37,000 --> 00:54:38,759
Speaker 5: New York Life. So we want to make sure that

1089
00:54:38,760 --> 00:54:41,160
Speaker 5: we're providing our former players with opportunities as well to

1090
00:54:41,200 --> 00:54:43,680
Speaker 5: connect with brands and also connect with brands where they

1091
00:54:43,680 --> 00:54:44,879
Speaker 5: have interests in as well.

1092
00:54:46,120 --> 00:54:48,839
Speaker 6: So tell me more about the brands that you work

1093
00:54:48,920 --> 00:54:50,719
Speaker 6: with and a little bit just about you know, the

1094
00:54:50,719 --> 00:54:53,799
Speaker 6: sponsors you decide to sign on when like who's here

1095
00:54:53,840 --> 00:54:57,360
Speaker 6: with you and and all of that, because obviously you know,

1096
00:54:57,440 --> 00:55:00,839
Speaker 6: as baseball grows, you sign more cup answers. That's how

1097
00:55:00,880 --> 00:55:02,440
Speaker 6: you grow revenue and all of that. So how are

1098
00:55:02,480 --> 00:55:05,160
Speaker 6: you determining how to get new sponsors?

1099
00:55:05,200 --> 00:55:07,080
Speaker 5: Like, Yeah, what do you do in that? I think

1100
00:55:07,160 --> 00:55:09,560
Speaker 5: the best way to look at it. And we say

1101
00:55:09,600 --> 00:55:12,560
Speaker 5: this a lot. It's not just about wanting to align

1102
00:55:12,640 --> 00:55:15,400
Speaker 5: with a brand to help that brand to tell their story.

1103
00:55:15,440 --> 00:55:18,799
Speaker 5: That is one objective for us when we partner with

1104
00:55:18,840 --> 00:55:21,400
Speaker 5: a Mountain Dew or an Adobe or a New York Life,

1105
00:55:21,400 --> 00:55:23,840
Speaker 5: but Baseball has a really cool story to tell as well,

1106
00:55:23,920 --> 00:55:26,200
Speaker 5: and we want it to be a two way street

1107
00:55:26,200 --> 00:55:29,440
Speaker 5: where they're also helping MLB tell our story as well.

1108
00:55:29,520 --> 00:55:31,120
Speaker 5: And so that's where we feel like we create the

1109
00:55:31,160 --> 00:55:32,919
Speaker 5: one plus one equals I used to say one plus

1110
00:55:32,960 --> 00:55:35,360
Speaker 5: one equals three. Someone the other day said one plus

1111
00:55:35,360 --> 00:55:37,240
Speaker 5: one equals five, and I love that a lot better.

1112
00:55:37,920 --> 00:55:39,719
Speaker 5: So that's where we create that halo effect where we're

1113
00:55:39,719 --> 00:55:42,000
Speaker 5: creating a meaningful partnership where we're helping them tell their story,

1114
00:55:42,000 --> 00:55:44,600
Speaker 5: they're helping us tell our story, and we're mutually delivering

1115
00:55:44,600 --> 00:55:47,959
Speaker 5: on each other's objectives. So a partner like New York Life.

1116
00:55:47,960 --> 00:55:51,720
Speaker 5: They are about, you know, financial literacy and financial education

1117
00:55:51,880 --> 00:55:55,840
Speaker 5: and really planning for families as families grow. And so

1118
00:55:56,120 --> 00:55:58,239
Speaker 5: one element of the partnership that we have with them

1119
00:55:58,280 --> 00:56:00,880
Speaker 5: is the first game certificate. So if you're taking your

1120
00:56:00,960 --> 00:56:04,200
Speaker 5: child to a first game, you can go online and

1121
00:56:04,239 --> 00:56:08,040
Speaker 5: sort of download a certificate to sort of memorialize the

1122
00:56:08,080 --> 00:56:10,239
Speaker 5: fact that, like, you know, you went to you know,

1123
00:56:10,320 --> 00:56:12,239
Speaker 5: my son went to his first game. They took it

1124
00:56:12,280 --> 00:56:13,839
Speaker 5: a step for the this year, which was really cool,

1125
00:56:13,840 --> 00:56:16,080
Speaker 5: and one of my colleagues at work actually her dad

1126
00:56:16,160 --> 00:56:19,319
Speaker 5: went in and so they've gone back and so if

1127
00:56:19,360 --> 00:56:21,880
Speaker 5: you know that you went to your first game in

1128
00:56:22,000 --> 00:56:25,120
Speaker 5: nineteen seventy five, you can go and look up that

1129
00:56:25,200 --> 00:56:27,839
Speaker 5: game and download a first game certificate from that game

1130
00:56:27,920 --> 00:56:31,480
Speaker 5: with the scorecard, the stat sheet and all the information

1131
00:56:31,600 --> 00:56:35,120
Speaker 5: sort of populates. So that's where we're also connecting generations

1132
00:56:35,120 --> 00:56:37,759
Speaker 5: as well. Baseball is such a multi generational sport, and

1133
00:56:37,760 --> 00:56:39,799
Speaker 5: so that's a partnership. And we think about what New

1134
00:56:39,880 --> 00:56:43,760
Speaker 5: York Life represents. They represent multi generational planning and financial planning,

1135
00:56:44,440 --> 00:56:46,759
Speaker 5: and so that's how they're connecting the dots with the

1136
00:56:46,760 --> 00:56:47,640
Speaker 5: partnership with us.

1137
00:56:47,840 --> 00:56:48,359
Speaker 6: That's so cool.

1138
00:56:48,400 --> 00:56:48,839
Speaker 2: I love it.

1139
00:56:49,280 --> 00:56:52,000
Speaker 6: I totally can love. I can't wait to get my

1140
00:56:52,120 --> 00:56:54,840
Speaker 6: kids eventually, that sort of thing. It's so it's so

1141
00:56:54,920 --> 00:56:58,720
Speaker 6: cute when we're talking about, you know, the MLB story,

1142
00:56:58,840 --> 00:57:01,000
Speaker 6: like you were saying, and how you can advance advance

1143
00:57:01,080 --> 00:57:04,319
Speaker 6: that for us for a lee that's so historic and

1144
00:57:04,400 --> 00:57:06,799
Speaker 6: has so much you know, history to it. It's been

1145
00:57:06,840 --> 00:57:09,600
Speaker 6: around for such a long time. How has that story

1146
00:57:09,880 --> 00:57:13,399
Speaker 6: you know, evolved, you know, how do you continuously tell

1147
00:57:13,480 --> 00:57:15,880
Speaker 6: it in a brand new way? And really, what is

1148
00:57:15,880 --> 00:57:19,000
Speaker 6: it other than just yeah, you know, we love baseball.

1149
00:57:19,080 --> 00:57:21,200
Speaker 5: Yeah, no, no, that's a fair question. I think you know,

1150
00:57:21,360 --> 00:57:23,800
Speaker 5: baseball is always considered America's pastime, but we're not just

1151
00:57:23,840 --> 00:57:26,640
Speaker 5: America's past time. We're America's president and future. I mentioned

1152
00:57:26,760 --> 00:57:28,760
Speaker 5: you know what the rule changes have done for our

1153
00:57:28,800 --> 00:57:32,160
Speaker 5: sport in terms of getting younger. We're always also wanting

1154
00:57:32,200 --> 00:57:35,560
Speaker 5: to find ways to connect with new fans as well

1155
00:57:35,600 --> 00:57:38,200
Speaker 5: and bring them into the ecosystem. Like that's where culture

1156
00:57:38,280 --> 00:57:40,840
Speaker 5: marketing initiatives are very very important to us, Like how

1157
00:57:40,880 --> 00:57:43,600
Speaker 5: are we connecting with fans through their fan passion points.

1158
00:57:43,920 --> 00:57:45,840
Speaker 5: When you think about baseball, there's so many unique things

1159
00:57:45,840 --> 00:57:49,720
Speaker 5: about our sport, like the food, culture in baseball. Every

1160
00:57:49,800 --> 00:57:53,880
Speaker 5: stadium and ballpark has their own sort of signature food item,

1161
00:57:53,920 --> 00:57:56,080
Speaker 5: whether it's I think it's in Seattle. I think they

1162
00:57:56,080 --> 00:57:57,160
Speaker 5: have chocolate covered crickets.

1163
00:57:57,240 --> 00:58:00,400
Speaker 6: Yeah, yes, yes, And then I've tried this at an

1164
00:58:00,480 --> 00:58:01,720
Speaker 6: MLB fan food fast.

1165
00:58:01,760 --> 00:58:05,760
Speaker 2: There you go. Wasn't the chocoup covered crickets?

1166
00:58:05,920 --> 00:58:08,000
Speaker 6: They stick around for me for a while?

1167
00:58:09,240 --> 00:58:11,680
Speaker 5: Okay, try it, I will, I will when I go

1168
00:58:11,720 --> 00:58:13,520
Speaker 5: to Seattle next, I'll try it. But like, food is

1169
00:58:13,520 --> 00:58:16,240
Speaker 5: such a big part of, you know, baseball culture, So

1170
00:58:16,520 --> 00:58:19,960
Speaker 5: how can we connect with foody enthusiasts and sort of

1171
00:58:19,960 --> 00:58:22,040
Speaker 5: tap into a passion point that they have that might

1172
00:58:22,040 --> 00:58:24,720
Speaker 5: not necessarily be baseball and bring them into the baseball

1173
00:58:24,720 --> 00:58:27,040
Speaker 5: ecosystem through the side door and feed them that content

1174
00:58:27,120 --> 00:58:29,120
Speaker 5: to ultimately have them become the core fan that they are.

1175
00:58:30,000 --> 00:58:31,840
Speaker 5: Music is such a big part of baseball. We're the

1176
00:58:31,840 --> 00:58:33,760
Speaker 5: only sport that has a walk up song, you know.

1177
00:58:34,200 --> 00:58:37,080
Speaker 5: And so I was actually by the Sport Beach stage

1178
00:58:37,120 --> 00:58:40,439
Speaker 5: and before any panelists go up, they play a song,

1179
00:58:40,480 --> 00:58:42,040
Speaker 5: and then when they come off, they play a song.

1180
00:58:42,160 --> 00:58:44,680
Speaker 5: Like that sort of is derived from baseball culture and

1181
00:58:44,720 --> 00:58:48,200
Speaker 5: walk up music. I think even the Knicks the other

1182
00:58:48,280 --> 00:58:52,880
Speaker 5: day during their tunnel walk there was an interviewer that

1183
00:58:53,000 --> 00:58:55,920
Speaker 5: was asking Knicks players what their walk up song would be,

1184
00:58:56,320 --> 00:58:58,400
Speaker 5: like it just come, it comes up. And so how

1185
00:58:58,440 --> 00:59:01,080
Speaker 5: do we bring fans into the baseball system through music,

1186
00:59:01,160 --> 00:59:03,720
Speaker 5: through fashion, through food, through lifestyle, through culture.

1187
00:59:04,240 --> 00:59:07,920
Speaker 6: I love that. So for the MLB again, we're here

1188
00:59:07,960 --> 00:59:10,240
Speaker 6: in can France, so I want to iterate that again.

1189
00:59:10,800 --> 00:59:14,480
Speaker 6: And baseball is obviously seen as an American past. I

1190
00:59:14,480 --> 00:59:16,880
Speaker 6: think you were saying before, how are you growing it

1191
00:59:17,000 --> 00:59:20,000
Speaker 6: here in places like France in Europe where it's maybe not.

1192
00:59:20,520 --> 00:59:22,600
Speaker 6: I mean, we've seen in the World Baseball Classic, we

1193
00:59:22,640 --> 00:59:24,200
Speaker 6: saw some European teams do really well.

1194
00:59:24,200 --> 00:59:26,480
Speaker 2: You watched the World Baseball Classes, of course, it's pretty up.

1195
00:59:26,600 --> 00:59:27,440
Speaker 2: It was pretty amazing.

1196
00:59:27,640 --> 00:59:29,800
Speaker 5: So the finals were pretty incredible. It was the whole

1197
00:59:29,840 --> 00:59:31,200
Speaker 5: tournament was so much fun.

1198
00:59:31,520 --> 00:59:34,320
Speaker 6: And you know, my husband this is a side note,

1199
00:59:34,320 --> 00:59:36,000
Speaker 6: but my husband was ready for the Dominican Republic and

1200
00:59:36,000 --> 00:59:38,080
Speaker 6: I'm Puerto Rican and we were like, you're not supposed

1201
00:59:38,080 --> 00:59:39,520
Speaker 6: to do that, Okay, Like what.

1202
00:59:39,440 --> 00:59:39,919
Speaker 2: Are you doing?

1203
00:59:40,800 --> 00:59:43,720
Speaker 5: So everyone, by the way, was wanting a Team USA

1204
00:59:43,800 --> 00:59:46,600
Speaker 5: Team Japan rematch, but I think that what we got

1205
00:59:46,720 --> 00:59:51,880
Speaker 5: with Team Venezuela and then winning was incredibly beautiful and

1206
00:59:52,040 --> 00:59:55,120
Speaker 5: sort of brought the entire entire tournament together, and honestly,

1207
00:59:55,160 --> 00:59:58,520
Speaker 5: talks about World Baseball Classic did wonders for us. When

1208
00:59:58,520 --> 01:00:02,240
Speaker 5: we think about global baseball, each team had their own

1209
01:00:03,320 --> 01:00:07,120
Speaker 5: dugout celebration after home runs, you know, Team Italy had

1210
01:00:07,440 --> 01:00:10,520
Speaker 5: you know, especial refreshing machine in there in their dugout.

1211
01:00:11,600 --> 01:00:13,840
Speaker 5: And so that's the beauty of global baseball, and we

1212
01:00:13,960 --> 01:00:16,440
Speaker 5: are a global sport. Like when you think about where

1213
01:00:16,840 --> 01:00:21,040
Speaker 5: baseball resonates, Asia for example, is a huge baseball market

1214
01:00:21,080 --> 01:00:24,520
Speaker 5: for us. We've gone back to Asia every year for

1215
01:00:24,560 --> 01:00:26,640
Speaker 5: the past couple of years. We played our opening day

1216
01:00:26,680 --> 01:00:29,080
Speaker 5: games in Korea a few years ago. We went back

1217
01:00:29,160 --> 01:00:32,640
Speaker 5: last year with the Dodgers and the Cubs in in Tokyo.

1218
01:00:33,080 --> 01:00:35,920
Speaker 5: And when we were in Tokyo for the opening day games,

1219
01:00:36,000 --> 01:00:38,840
Speaker 5: like you couldn't look around and not feel like baseball

1220
01:00:38,880 --> 01:00:43,200
Speaker 5: and MLB had had taken over. Otani is a demigod

1221
01:00:43,280 --> 01:00:46,200
Speaker 5: there and he will always be. But our other Japanese

1222
01:00:46,240 --> 01:00:48,920
Speaker 5: players and sort of the love that Japanese you know,

1223
01:00:48,960 --> 01:00:53,400
Speaker 5: fans have for their hometown players is beautiful to see

1224
01:00:53,400 --> 01:00:56,040
Speaker 5: as well. And so and the way that we market

1225
01:00:56,040 --> 01:00:58,320
Speaker 5: our sport, quite honestly, in Japan is very different to

1226
01:00:58,400 --> 01:01:01,000
Speaker 5: the way that we market our sport here in Europe.

1227
01:01:01,360 --> 01:01:05,240
Speaker 5: People are less familiar with baseball, baseball rules, the diamond,

1228
01:01:05,520 --> 01:01:07,880
Speaker 5: you know, sort of the structure of the sport here,

1229
01:01:08,280 --> 01:01:11,400
Speaker 5: but they do when you walk around I've seen it here.

1230
01:01:11,480 --> 01:01:14,000
Speaker 5: When you walk around you see people wearing baseball hats.

1231
01:01:14,280 --> 01:01:15,920
Speaker 5: They might not know what that. I don't know what

1232
01:01:15,960 --> 01:01:18,280
Speaker 5: a Yankee head is, but they're gonna wear because they

1233
01:01:18,320 --> 01:01:20,080
Speaker 5: think it's cool and they think it's fashionable and they've

1234
01:01:20,080 --> 01:01:22,680
Speaker 5: seen celebrities and influencers and creators wear it.

1235
01:01:22,720 --> 01:01:24,400
Speaker 2: And so that's what we're leaning into.

1236
01:01:24,440 --> 01:01:26,760
Speaker 5: In a market like Europe, We're really leaning into the

1237
01:01:26,760 --> 01:01:29,880
Speaker 5: cultural aspects of baseball, the food, fashion, lifestyle culture and

1238
01:01:30,360 --> 01:01:33,120
Speaker 5: educating them on baseball in that manner versus in Japan,

1239
01:01:33,200 --> 01:01:36,040
Speaker 5: like they are such die hard baseball fans, where we

1240
01:01:36,080 --> 01:01:38,600
Speaker 5: can speak to baseball very differently to the Japanese audience,

1241
01:01:38,960 --> 01:01:41,600
Speaker 5: the Korean audience, the Taiwanese audience that we do, the

1242
01:01:41,640 --> 01:01:44,439
Speaker 5: French audience, Spanish audience, European audience here.

1243
01:01:44,720 --> 01:01:47,800
Speaker 6: Do you feel like for you guys, when you're in

1244
01:01:47,840 --> 01:01:50,720
Speaker 6: those specific markets where Japan and Korea, where they're already

1245
01:01:50,720 --> 01:01:54,800
Speaker 6: really baseball crazy, there's more of an initiative to keep

1246
01:01:54,840 --> 01:01:57,360
Speaker 6: the MLB growing there or even in Europe, or maybe

1247
01:01:57,360 --> 01:01:59,560
Speaker 6: they don't know it as well. Like what is the

1248
01:02:00,040 --> 01:02:00,840
Speaker 6: importance I guess?

1249
01:02:00,840 --> 01:02:02,360
Speaker 5: I mean, we are a global sport because we have

1250
01:02:02,400 --> 01:02:05,120
Speaker 5: global players that play in our in our league. You

1251
01:02:05,200 --> 01:02:08,040
Speaker 5: mentioned your Puerto Rican, yes, and your husband's Dominican.

1252
01:02:08,200 --> 01:02:13,200
Speaker 6: No, he's Italian. Oh sorry, okay, yeah, just an American person.

1253
01:02:13,280 --> 01:02:16,480
Speaker 5: But like the amount of Latin American players and Hispanic

1254
01:02:16,480 --> 01:02:18,200
Speaker 5: players that we have in our sport, Like, we are

1255
01:02:18,400 --> 01:02:21,160
Speaker 5: a global sport, and so we want to continue to

1256
01:02:21,240 --> 01:02:25,040
Speaker 5: share that message that yes, baseball is America's pastime. You know,

1257
01:02:25,120 --> 01:02:27,439
Speaker 5: we're rooted in American culture, but there are so many

1258
01:02:27,520 --> 01:02:30,320
Speaker 5: unique sort of attributes about baseball in other markets, the

1259
01:02:30,400 --> 01:02:33,000
Speaker 5: way that other markets celebrate baseball and play baseball as well.

1260
01:02:33,520 --> 01:02:36,320
Speaker 6: What do you think the next iteration of the WBC

1261
01:02:36,440 --> 01:02:38,240
Speaker 6: is going to look like after this one was such

1262
01:02:38,240 --> 01:02:38,920
Speaker 6: a success.

1263
01:02:39,280 --> 01:02:42,480
Speaker 5: Honestly, I didn't even think that we could outdo the

1264
01:02:42,600 --> 01:02:49,160
Speaker 5: twenty twenty three World Series. Sorry, WBC, it's I hope

1265
01:02:49,200 --> 01:02:52,640
Speaker 5: it continues to grow. I think that a global baseball

1266
01:02:52,960 --> 01:02:58,280
Speaker 5: like was on such a big stage. Also coming out

1267
01:02:58,280 --> 01:03:00,840
Speaker 5: of the Olympics as well, I think everyone sort of

1268
01:03:00,880 --> 01:03:05,880
Speaker 5: had that country pride, uh and we were able to

1269
01:03:06,120 --> 01:03:08,560
Speaker 5: draft off of that and sort of leverage that to

1270
01:03:08,640 --> 01:03:12,919
Speaker 5: create what became the WBC, and I hope that continues

1271
01:03:13,480 --> 01:03:14,080
Speaker 5: to grow.

1272
01:03:14,160 --> 01:03:17,480
Speaker 6: For sure. It was really amazing. It's the year of

1273
01:03:17,560 --> 01:03:20,480
Speaker 6: international you know, competition really after the Olympics.

1274
01:03:20,520 --> 01:03:23,160
Speaker 5: Yeah, I would say, I would say, And I also

1275
01:03:23,160 --> 01:03:25,680
Speaker 5: think it's really interesting to see how fans from different

1276
01:03:25,680 --> 01:03:29,040
Speaker 5: cultures celebrate as well. You know, some are more reserved,

1277
01:03:30,040 --> 01:03:33,320
Speaker 5: some are louder, you know. So I think that that

1278
01:03:33,440 --> 01:03:36,480
Speaker 5: was really really interesting to see just the way that

1279
01:03:36,520 --> 01:03:41,680
Speaker 5: fans celebrated their teams after I will say, Team Japan

1280
01:03:42,120 --> 01:03:46,160
Speaker 5: lost in the semi finals. We had a lot of

1281
01:03:46,280 --> 01:03:50,080
Speaker 5: a number of our Japanese partners that came from Japan

1282
01:03:50,800 --> 01:03:54,920
Speaker 5: to Miami for the WBC finals thinking that Team Japan

1283
01:03:55,120 --> 01:03:57,320
Speaker 5: was going to be in the finals, and we quite

1284
01:03:57,320 --> 01:04:02,000
Speaker 5: honestly briefly thought that maybe those partners would not stay

1285
01:04:02,040 --> 01:04:04,680
Speaker 5: for the finals. That they didn't leave. We had an

1286
01:04:04,720 --> 01:04:08,280
Speaker 5: event the night before the finals, and they stayed. And

1287
01:04:08,680 --> 01:04:11,840
Speaker 5: I think there's something in Japanese culture where if your

1288
01:04:11,920 --> 01:04:15,120
Speaker 5: team loses, you sort of inherit the fandom of the

1289
01:04:15,200 --> 01:04:17,360
Speaker 5: team that beat you, and so they were all rooting

1290
01:04:17,360 --> 01:04:18,200
Speaker 5: for Team Venezuela.

1291
01:04:18,320 --> 01:04:20,480
Speaker 6: Yeah, that's really it was cool. Yeah, I love that.

1292
01:04:20,560 --> 01:04:22,520
Speaker 6: I've always been on that route for the team that

1293
01:04:22,560 --> 01:04:25,920
Speaker 6: beat you, because otherwise, what would you lose for? As

1294
01:04:25,920 --> 01:04:29,080
Speaker 6: we wrap up here, as you look ahead, you know forward,

1295
01:04:29,120 --> 01:04:30,920
Speaker 6: obviously we said what could the next of you see

1296
01:04:30,960 --> 01:04:33,640
Speaker 6: look like? But for you in the next couple of years,

1297
01:04:33,760 --> 01:04:36,959
Speaker 6: what is your initiatives and your goals for that movie?

1298
01:04:37,080 --> 01:04:40,040
Speaker 5: I think it's twofold. I think from a partnership standpoint,

1299
01:04:40,080 --> 01:04:43,480
Speaker 5: it's continuing to develop organic and authentic partnerships with brands

1300
01:04:43,480 --> 01:04:47,040
Speaker 5: that allow us to create a mutually beneficial relationship. You know,

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01:04:47,080 --> 01:04:49,800
Speaker 5: we always say that the best representation of our sport

1302
01:04:49,880 --> 01:04:53,120
Speaker 5: is really attending a live game and sort of seeing

1303
01:04:53,240 --> 01:04:55,880
Speaker 5: the action on the field and sort of experiencing all

1304
01:04:55,880 --> 01:04:59,080
Speaker 5: of that. And how can brands work with Baseball and

1305
01:04:59,120 --> 01:05:02,120
Speaker 5: align with us sort of enhance that fan experience, not

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01:05:02,200 --> 01:05:04,960
Speaker 5: take away from it, but be additive to it. And

1307
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Speaker 5: then from a marketing perspective, I think continuing to focus

1308
01:05:09,200 --> 01:05:13,320
Speaker 5: on driving butts and seats and eyeballs on TV like

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01:05:13,360 --> 01:05:15,800
Speaker 5: that is the lifebloot of our business is having fans

1310
01:05:15,800 --> 01:05:18,640
Speaker 5: attend games watching on TV. But also how are we

1311
01:05:18,680 --> 01:05:22,600
Speaker 5: continuing to grow our younger and more diverse fan base

1312
01:05:22,640 --> 01:05:25,040
Speaker 5: and our growth audiences through some of the cultural passion

1313
01:05:25,040 --> 01:05:26,200
Speaker 5: points that I mentioned as well.

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Speaker 3: That was our own Vanessa Bernomo Magleone speaking with the

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Speaker 3: MLB's Chief Marketing Officer and Senior Vice President of Global

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01:05:33,720 --> 01:05:37,680
Speaker 3: Corporate Partnerships, Uzma Ron Doller. Well, that does it for

1317
01:05:37,800 --> 01:05:41,280
Speaker 3: this special edition of The Bloomberg Business of Sports. Make

1318
01:05:41,320 --> 01:05:44,400
Speaker 3: sure you subscribe now so you will never and I

1319
01:05:44,480 --> 01:05:47,400
Speaker 3: mean never miss an episode, and be sure to catch

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01:05:47,440 --> 01:05:50,600
Speaker 3: our weekly podcast every Friday. I'm Michael Barr. You are

1321
01:05:50,680 --> 01:05:54,000
Speaker 3: listening to The Bloomberg Business of Sports Bloomberg Radio around

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01:05:54,080 --> 01:06:00,520
Speaker 3: the world.