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Speaker 1: Hi to everybody. Welcome to the Granger Smith Podcast. Thank

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Speaker 1: you for watching and listening. Thank you for all the support.

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Speaker 1: I love this I love this thing. I love the show.

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Speaker 1: I love to get on here and be able to

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Speaker 1: use this platform to speak my mind and talk to

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Speaker 1: some guests and talk to some friends and answer your questions.

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Speaker 1: I do have to say this is episode forty four.

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Speaker 1: If you don't know anything about this podcast, if you

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Speaker 1: stumbled on here for the first time, I encourage you

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Speaker 1: to go backwards a little bit. At some point, pace yourself.

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Speaker 1: Go backwards. It starts all the way back at episode one.

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Speaker 1: I started telling the story of where I came from

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Speaker 1: and how I got to be where I am now,

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Speaker 1: and that is with music and my family and my

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Speaker 1: life and here at yee ye the brand. So I

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Speaker 1: started this podcast not really thinking this was going to

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Speaker 1: be a ton of episodes. Now I think it is.

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Speaker 1: It's going to be a ton of episodes. But back

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Speaker 1: then I wanted a long form explanation of some deep

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Speaker 1: stories from me of where I came from because I

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Speaker 1: was so used to being on radio shows where they

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Speaker 1: would say, so tell us a little bit about yourself,

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Speaker 1: and I would say, well, how do you answer that

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Speaker 1: question if you know in the back of your mind

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Speaker 1: you have about ten seconds of radio time to tell

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Speaker 1: them where you came from or who you are or

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Speaker 1: what's your music about. And so I thought you I'll

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Speaker 1: start a podcast. I'll answer some of these questions myself

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Speaker 1: and just do it in long form where it takes

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Speaker 1: a while and I could really get into the depths

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Speaker 1: of where I came from. That turned into story after

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Speaker 1: story after story, album after album, song after song, and

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Speaker 1: it led into bringing some guests on, and then it

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Speaker 1: led onto where we are now, where we're on all

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Speaker 1: podcast apps and YouTube as well, so you could actually

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Speaker 1: see it and hear it if you want. And it's

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Speaker 1: something I love doing every single Monday morning. So this

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Speaker 1: is hopefully on your drive to work or getting your

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Speaker 1: weeks started on a Monday. So thank you for being

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Speaker 1: with me. I'm grateful to have it. The most important

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Speaker 1: thing I could tell you right now about me in

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Speaker 1: my life is we have an album coming out in September,

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Speaker 1: and I'm going to announce that album. I'm gonna tell

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Speaker 1: you everything about it when exactly the day in September

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Speaker 1: you could expect it and what it's going to be

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Speaker 1: about and the songs that are going to be on it.

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Speaker 1: On August twenty eighth, I'm gonna tell you that that's

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Speaker 1: when we're gonna announce it. We're gonna give you the

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Speaker 1: pre order link, the pre save link for the streaming services,

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Speaker 1: and you'll be able to hear some examples. I'm probably

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Speaker 1: going to go on social media and show you a

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Speaker 1: little bit of every song at that point. So the

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Speaker 1: point being there's only there's like, if you're listening real

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Speaker 1: time on this podcast, in like three weeks, you're gonna

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Speaker 1: get all that info. And that is a big, big

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Speaker 1: deal to me because I've worked so hard on this album.

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Speaker 1: It's been about two years in the making. There's a

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Speaker 1: lot of songs, a lot of stories, and I think

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Speaker 1: it's my best work I've ever done. And this is

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Speaker 1: my tenth studio album, and I think it's my best one.

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Speaker 1: I know that everyone says that, and even I've said

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Speaker 1: that in the past, but it feels different now. It

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Speaker 1: feels that just feels it feels like my best So

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Speaker 1: I'm pumped. It's not the it's not the first time

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Speaker 1: I'm going to talk about this. I'm gonna I'm gonna

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Speaker 1: wear you guys out about it, just because I'm so

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Speaker 1: excited and I want to hear how these songs in

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Speaker 1: this period of my life twenty nineteen and twenty twenty,

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Speaker 1: the songs I wrote and produced during this time. I

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Speaker 1: want to know how they bounce off of your life

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Speaker 1: and how you react to them, and which ones speak

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Speaker 1: to you, and which lyrics speak to you, And which

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Speaker 1: melodies make you want to jump in your truck and

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Speaker 1: roll the windows down and drive, and which ones might

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Speaker 1: make you want to get a big old cup of

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Speaker 1: coffee and soak it all in. Which ones make you

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Speaker 1: want to crack a beer and be with your buddies

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Speaker 1: and light a bonfire, which makes you want to contemplate life.

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Speaker 1: I want to know that, and I'm just so excited.

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Speaker 1: It's for an artist. For a musician, it's like Christmas

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Speaker 1: morning when your album comes out and you finally get

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Speaker 1: to see everyone react to your work, good and bad.

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Speaker 1: Even bad's good. Even when people say it sucks, it's like, well,

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Speaker 1: they listened, and that's feedback. So that's better than someone

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Speaker 1: not hearing anything. It's better than indifference. Like I don't

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Speaker 1: even care Granger has an album. I don't even care.

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Speaker 1: It's better if they say I hate it, because that

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Speaker 1: means I got to you. The music got to you

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Speaker 1: and it made you react in some way. If you

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Speaker 1: want to get a hold of me now, A really

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Speaker 1: cool way to talk to me now is through Cameo.

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Speaker 1: There's an app you could download, the Cameo app. You

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Speaker 1: can go to cameo dot com and then you could

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Speaker 1: find me in the search and you could book me

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Speaker 1: to say anything you want on a video message. So

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Speaker 1: I could say happy birthday or congratulations, or happy anniversary,

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Speaker 1: or welcome home from the play oom or I've done

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Speaker 1: so I've done just pick me ups, like hey, talk

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Speaker 1: to my sister. She's going through a tough time, where

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Speaker 1: you just tell her something funny I've done. I've done

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Speaker 1: ones for someone that asked for themselves for me to

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Speaker 1: tell them something or answer a question. So that's a

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Speaker 1: cool it's a cool thing. I do it daily, Cameo

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Speaker 1: c A M e O and I love doing it

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Speaker 1: and it's a really good way for me to keep

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Speaker 1: good touch with you guys. I wish that we're touring.

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Speaker 1: I just had another TOURD eight cancel from when you're

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Speaker 1: watching this real time, we were playing in North Platte,

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Speaker 1: Nebraska this coming Saturday. It just got canceled. I found

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Speaker 1: out yesterday. So so frustrating to know that we're still

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Speaker 1: dealing with this virus and that shows are still canceling.

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Speaker 1: I was at a point when I thought that it's

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Speaker 1: we're kind of even out now, like it's not going

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Speaker 1: to get any worse. And I think what I'm kind

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Speaker 1: of learning is the shows that we're going to play

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Speaker 1: are going to be in red states that are small towns,

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Speaker 1: that are Upper Midwest type scenarios where it's run by

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Speaker 1: a local venue and they follow the rules and it's

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Speaker 1: not city or county or a committee run at all,

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Speaker 1: because those teams would be the ones that want to cancel,

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Speaker 1: or's the fairs and the committee run things that have

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Speaker 1: too much liability. So we do the weekend after next

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Speaker 1: we are out. We have a three three day run.

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Speaker 1: I believe it's like Missouri, Kansas, maybe Nebraska again, Wyoming.

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Speaker 1: Wyoming's in there. So we're trying, guys, we're trying to

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Speaker 1: get out. We're trying to tour and I wish we're

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Speaker 1: with you right now, and we will be really soon.

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Speaker 1: And in the meantime, I can hope I could scratch

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Speaker 1: that itch by releasing new music. In this new album.

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Speaker 1: Today's podcast, I'm going to bring back my brother, Parker Smith,

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Speaker 1: who is our CEO here at EE Apparel. He's our

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Speaker 1: brand manager. He's a smart dude. Not just saying that

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Speaker 1: he's my brother, but Tyler and I we worked really

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Speaker 1: hard on getting Parker to work here. And I know

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Speaker 1: that that sounds crazy, but there was a lot of

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Speaker 1: feeling like, hey, we don't want to bring him in

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Speaker 1: just because he's our brother, and we don't want to just,

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Speaker 1: you know, just bring him in because we feel sorry

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Speaker 1: for him, or he's the only he's left out. We

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Speaker 1: legitimately fought for him to come here because he had

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Speaker 1: a lot of good job offers, a lot of places

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Speaker 1: he could have gone, and we, at least I did.

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Speaker 1: Tyler was worried that if we convinced him to come,

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Speaker 1: he would be disappointed. But what ended up happened as

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Speaker 1: Parker came here and just really really set the company.

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Speaker 1: We were doing good, but he set us on a

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Speaker 1: whole new level and set a new trajectory, which we're

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Speaker 1: not We're not there yet. We have a long way

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Speaker 1: to go, but we're on a great trajectory and God,

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Speaker 1: thank God every day for EE Apparel during this touring

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Speaker 1: shutdown when I have no other work but this and songwriting.

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Speaker 1: So anyway, Parker Parker went on social media and asked

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Speaker 1: questions from his Instagram, which is a little bit of

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Speaker 1: a twist for this podcast. He's gonna come on right now.

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Speaker 1: I think you're gonna love it. He's an awesome dude.

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Speaker 1: Welcome to the Granger Smith Podcast. Did d my long line?

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Speaker 1: Fool hup and down? Going back? Crazy coolation? All right,

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Speaker 1: so you have collected questions. This is the first time

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Speaker 1: somebody else has collected questions for this podcast. So Parker,

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Speaker 1: you went to your Instagram and you got some questions,

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Speaker 1: and this is kind of your idea for this podcast today.

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Speaker 1: So I'm gonna let you lead it. We're gonna go

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Speaker 1: through some brother questions. They're probably brother related, and since

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Speaker 1: you're also closely working with me, it's also ye yee related.

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Speaker 1: So what you got? Yeah, I think it's cool when

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Speaker 1: people give you an idea of what's going on behind

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Speaker 1: the scenes, and especially with us. I think Q and

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Speaker 1: A's are so cool, especially for brands that I like.

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Speaker 1: I like to hear about what's going on behind the scenes.

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Speaker 1: And so I did a I just did a Q

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Speaker 1: and a Instagram story and I got some some pretty

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Speaker 1: entertaining questions, some pretty funny ones. I try to pick

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Speaker 1: the ones that would be the most enjoyable to the listeners.

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Speaker 1: So first we have what do you and your brother's

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Speaker 1: bond over, especially with you being so young? And this

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Speaker 1: was an interesting question because I feel like, I feel

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Speaker 1: like a lot of brother relationships are our relationship has

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Speaker 1: kind of been the opposite of what most brother relationships are,

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Speaker 1: and that like, you're usually close when you're young, and

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Speaker 1: then as you get older, you get a family, and

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Speaker 1: then you get a job, and then you move to

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Speaker 1: a different city, and then you see your brothers on holidays. Sure,

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Speaker 1: and with me being the youngest, I was basically an

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Speaker 1: only child as a kid, and you were basically like

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Speaker 1: an uncle to me, if I'm being honest, Like I

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Speaker 1: would see you on holidays and like that's it. And

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Speaker 1: so I didn't really know you that well. It sounds

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Speaker 1: bad to say that, but anybody who has a big

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Speaker 1: age gap with like a brother or sister kind of

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Speaker 1: understands what I mean. Because you you weren't aware during

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Speaker 1: your younger years when I was with you and you

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Speaker 1: were a young kid. You probably don't don't even remember

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Speaker 1: those days because we're thirteen years apart. So I remember

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Speaker 1: you as a baby and as a toddler, and as

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Speaker 1: a little kid, and as like a elementary school kid,

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Speaker 1: but those are probably vague memories to you and your

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Speaker 1: age of reckoning. I was off to college and making music. Yeah, yeah,

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Speaker 1: it was you were you like, had this job that

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Speaker 1: I didn't understand. It was just what it was. It

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Speaker 1: you were out doing music, and that was just People

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Speaker 1: think that's it. They're like, what's it like having a

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Speaker 1: brother who's a musician, And like my childhood, it was

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Speaker 1: just it just seems normal. That may sound crazy, but

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Speaker 1: whenever you just grow up with something and then you

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Speaker 1: get older and you're like, oh, yeah, that was pretty

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Speaker 1: cool or that was pretty out of the ordinary. For me,

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Speaker 1: that was just normal. So anyway, back to the question,

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Speaker 1: what do we bond over? When I was younger, it

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Speaker 1: was just Texas A and in football, because I'd see

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Speaker 1: you on I'd see you on holidays, and then our

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Speaker 1: whole family my dad went to Texas A and m

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Speaker 1: Grangeur went to Texas A and M, and then I

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Speaker 1: ended up going there, and so my childhood was holidays

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Speaker 1: watching Texas A and M play Texas and then also

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Speaker 1: deer hunting because we'd usually go to our ranch and

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Speaker 1: so we kind of bonded over that from a young age,

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Speaker 1: and me as a child literally crying when A and

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Speaker 1: M lost to Texas because we took it so seriously.

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Speaker 1: What year was that, I don't know. We lost a

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Speaker 1: lot when I was a kid. We had some rough years.

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Speaker 1: That was two thousands, yeah, yeah, I was Dennis friend

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Speaker 1: Joni terrible years. Yeah. Yeah. And then as we got

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Speaker 1: older we work really yeah, and working out. We all

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Speaker 1: work out together. Yeah, yeah, you working with us. I

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Speaker 1: never say for us. I always correct myself it's with us,

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Speaker 1: because you are pretty much in charge of your whole

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Speaker 1: realm of EEE, and Tyler's in charge of his realm

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Speaker 1: and I'm in charge of mine. And then we intersect daily,

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Speaker 1: but it's in the scope of what we do for

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Speaker 1: ee You do a lot more by yourself, and I

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Speaker 1: do a lot more by myself, and Tyler is a

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Speaker 1: lot more by himself than we do intersecting. But we

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Speaker 1: intersect daily, two or three times a day. In fact,

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Speaker 1: we've been on zoom calls today already twice today over

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Speaker 1: two completely different things, and it's like, oh, there's Parker.

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Speaker 1: And your role has also changed since Tyler's out of

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Speaker 1: town with the Bachelorette, your role has increased. But yeah,

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Speaker 1: to say we bond over work is saying it lightly,

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Speaker 1: because I mean my office is here, your office is

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Speaker 1: too over there, and we see each other every single day,

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Speaker 1: especially me not being on tour. So yeah, for sure.

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Speaker 1: That segues into the next question, which was how many

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Speaker 1: people work at EE Apparel and how's it grown stage

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Speaker 1: by stage. I'll go over this. I'll give you the

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Speaker 1: short answer because I think I covered this a little

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Speaker 1: bit in the last episode that I was in. But

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Speaker 1: it's a cool story, and I don't think people heard.

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Speaker 1: I don't remember if you said this last time, But

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Speaker 1: where Ye Apparel was at before, it was Ye Apparel

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Speaker 1: with just you and Amber shipping out of your garage.

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Speaker 1: Originally you were just an artist selling shirts and we're

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Speaker 1: in you were shipping them yourself, right, Yeah, yeah, it

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Speaker 1: was you and Amber out of that garage before that,

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Speaker 1: Mom was shipping some stuff. Yeah, hey mom, somebody bought

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Speaker 1: a CD his name is Bob George and here's here's

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Speaker 1: his address, let me write it down for you. Yeah, oh,

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Speaker 1: we gotta sale. We got to sale today. So twenty

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Speaker 1: eleven hits and then Earl Divilis Junior comes around and

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Speaker 1: Tyler's acting as manager for you. And then also Tyler

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Speaker 1: kind of takes over the ordering of the apparel and

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Speaker 1: kind of takes over the management of the apparel side,

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Speaker 1: which was at the time just buy shirts with Earl

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Speaker 1: Divilis Junior's face on them and sell them. And we

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Speaker 1: did that for a while, but it wasn't yee wasn't

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Speaker 1: its own brand. It was it was just sell them

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Speaker 1: on the Granger Smith store and you just also had

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Speaker 1: ye stuff there and so kind of what my my

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Speaker 1: job was to So that was like that was like

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Speaker 1: from twenty twelve. That was probably like four years of

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Speaker 1: that if Tyler trying to do both right, Yeah, and

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Speaker 1: then Tyler with one other person shipping and then handling

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Speaker 1: customer service and returns and exchanges and stuff. And then

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Speaker 1: I went to Texas A and M and then graduated,

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Speaker 1: and then my job was to come in and sell

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Speaker 1: EEE Energy, which I talked about a little bit before.

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Speaker 1: And Ye energy drinks. Were talking about this the other day.

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Speaker 1: Energy drinks are just very difficult for startup brands like

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Speaker 1: we were because they're so heavy, they're really expensive to ship,

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Speaker 1: and you just it's just really hard to be successful

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Speaker 1: as a small business selling energy drinks. And we couldn't

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Speaker 1: get them into stores because at the time, I didn't

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Speaker 1: know that the best way to do that was to

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Speaker 1: connect with a sales rep who actually knows the owners

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Speaker 1: of Tom Thumb and HB and Shell gas station and

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Speaker 1: that sort of thing. And so I realized that time

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Speaker 1: that that was going to be an uphill battle, and

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Speaker 1: I was like, I was like, well, these shirts are

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Speaker 1: selling really well, and these hats are selling really well,

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Speaker 1: and so then I just began to look at how

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Speaker 1: do we increase the quality of these products so that

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Speaker 1: we can grow the apparel side, and and over time

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Speaker 1: very slowly. If you bought a hat or shirt from

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Speaker 1: us in like from twenty twelve to twenty sixteen, god

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Speaker 1: bless you, because I mean, we were them and we

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Speaker 1: liked them, and at the time they were good. But

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Speaker 1: looking back now, it was it's just almost humorous how

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Speaker 1: much we didn't know what we were doing in the

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Speaker 1: quality of them. Hey, speak for yourself. I still have

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Speaker 1: some of those hats and shirts. They're awesome. They call

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Speaker 1: them ogs. Yeah, it's just that that's a world that's

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Speaker 1: it's just a big learning curve and you just you

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Speaker 1: don't know what you don't know. And so so I

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Speaker 1: came in and saw I just slowly started building up

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Speaker 1: the quality of the product and the shirts and the

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Speaker 1: hats and trying to meet the people that I needed

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Speaker 1: to meet to hit the standards that we needed to hit.

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Speaker 1: And then that was like twenty sixteen to twenty eighteen

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Speaker 1: to nineteen where we just slowly got better and then

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Speaker 1: and that was still just me in our least office

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Speaker 1: in Huddo, Texas, and we had one other person shipping

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Speaker 1: and handling returns in exchanges. And then two thousand, i'd say,

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Speaker 1: twenty nineteen, twenty eighteen, twenty nineteen, like these last two

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Speaker 1: years have been where we've really shifted to think bigger

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Speaker 1: and I've just modeled what I've seen some other brands

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Speaker 1: do in that it's like, Okay, you create collections based

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Speaker 1: on the type of year it is, in the season

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Speaker 1: that it is, so we create, you know, a spring

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Speaker 1: collection and then a summer collection and then a fall

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Speaker 1: collection and then have products that actually like portray like

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Speaker 1: what you'd be doing that time of the year, Like

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Speaker 1: Spring's going to be rider colors and like have fishing,

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Speaker 1: and then fall was going to be like camo and

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Speaker 1: hunting stuff. And so it's just slowly evolved from that

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Speaker 1: to people asking me a lot. It was there like

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Speaker 1: a certain point, like a certain shift, or like a

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Speaker 1: big moment for EE Apparel that was like a cornerstone

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Speaker 1: of the business. And I'd say I'd say this last

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Speaker 1: April when we did EE Day, which was Tyler's idea,

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Speaker 1: which was to celebrate celebrate the day that we trademark

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Speaker 1: EE or that was it the day, Yeah, it was

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Speaker 1: the day we trade marked it, right, And so we

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Speaker 1: bought a bunch of exclusive products that were only going

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Speaker 1: to be available that day, and we were like this day,

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Speaker 1: this time, this stuff is going to release, and we

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Speaker 1: got a cool countdown clock on the website and then

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Speaker 1: we sold out of everything in like like ten minutes.

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Speaker 1: You were on Instagram Live talking about it and I

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Speaker 1: was like, dude, we're already out of everything. Yeah, like

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Speaker 1: hang up the phone, hang up the phone. Yeah. In

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Speaker 1: thee because I'm like, everybody, go to EE Apparel at

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Speaker 1: EE day, make sure you get this. We've got a

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Speaker 1: big sale. And you come in there and you're like,

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Speaker 1: hang up the phone, hang up the phone, the sales over.

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Speaker 1: We're sold out of everything. Yes, So we we were

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Speaker 1: not expecting that at all, and that was the day

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Speaker 1: when we sat back and we're like, holy calic, I

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Speaker 1: think I think this could be really big. Uh. And

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Speaker 1: so that kind of leads us to where we are

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Speaker 1: now with h We have a lot of people are

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Speaker 1: curious as to like who our employees are. So you

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Speaker 1: and Tyler I categorize as owners. You still have you

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Speaker 1: still have a lot of say in like what products

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Speaker 1: we make and like the type of designs that we

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Speaker 1: do and that sort of thing. But when it comes

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Speaker 1: to the day to day operations, I handle the day

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Speaker 1: to day and kind of oversee what we call the

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Speaker 1: EE brand side, and then the other side of the

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Speaker 1: EE Farm office is EE Distribution, which, for people who

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Speaker 1: don't know what that means, basically, it's just employees shipping

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Speaker 1: the product out to you guys at home, and a

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Speaker 1: lot of people have paid somebody else to do that.

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Speaker 1: But we just always wanted to do it ourselves because

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Speaker 1: nobody does it. If you want to do something right,

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Speaker 1: you do yourself. And I know that you and Tyler

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Speaker 1: had a lot of issues with other people shipping your

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Speaker 1: stuff for you, and so we like it because we

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Speaker 1: can do awesome like Camo boxes and Camo polymailers and

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Speaker 1: the bags that they're shipped in are all custom yee

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Speaker 1: branded and so they look cool. And so we have

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Speaker 1: on the brand side, we have myself overseeing operations, Hayden,

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Speaker 1: who handles all of our marketing. And if you are

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Speaker 1: if you're a big enough support to watch this podcast,

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Speaker 1: you are likely in the ee Nation Facebook group, and

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Speaker 1: if you're not, you should check it out and you'll

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Speaker 1: probably know Hayden from that where he's always talking about

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Speaker 1: new products and what we're releasing and keeping everybody. He

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Speaker 1: does an awesome job of just keeping the conversation going

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Speaker 1: between the brand and the people in EE Nation. And

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Speaker 1: Maddie handles all of our on the distribution side. Maddie

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Speaker 1: handles all of our customer service and our returns and exchanges.

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Speaker 1: So many time you ever return something to us, that's

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Speaker 1: Maddie dealing with her. If you email us, it's Maddie

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Speaker 1: it's not somebody in another country, and she's amazing. And

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Speaker 1: then Caleb, who handles all of our warehouse. He's our

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Speaker 1: warehouse manager, so he handles incoming inventory, outgoing inventory, day

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Speaker 1: to day shipping and keeping track of everything in that warehouse,

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Speaker 1: which is a full time job. And Caleb as an

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Speaker 1: old drummer of mine. Yeah, he was my drummer from

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Speaker 1: about two thousand and nine to about twenty thirteen when

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Speaker 1: Dusty came in and Caleb essentially retired and started working

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Speaker 1: for us. Yeah, and he's been he's been awesome for

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00:23:02,200 --> 00:23:05,800
Speaker 1: that role. Yeah, he's been really good and he's he's hilarious.

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Speaker 1: So if you guys follow e Apparent on Instagram, you'll

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00:23:08,160 --> 00:23:10,639
Speaker 1: see him on our story. Whenever we do behind the

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Speaker 1: scenes of what's going on here, you may see Caleb

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00:23:13,400 --> 00:23:17,879
Speaker 1: saying some joke, Caleb Kelly. Yeah. And so Caleb is

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Speaker 1: our whareouse manager. And those are all the salaried employees,

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Speaker 1: and then we have anywhere from five to fifteen hourly

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Speaker 1: employees that come in and help ship during during launches,

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Speaker 1: and so usually we're just texting. I'm literally going through

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Speaker 1: every contact in my phone, like our next launch is

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Speaker 1: September eighteenth. So it's kind of calm right now, and

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Speaker 1: we're already I need to I need to get like

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Speaker 1: ten to twelve more people by September eighteenth to help out.

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Speaker 1: Is that a offer a job offer you're making on

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Speaker 1: this podcast? A comment below? I want to work for

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00:23:57,400 --> 00:24:02,080
Speaker 1: EE Apparel? Yeah, but if you're interested in working hourly

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Speaker 1: and you're in the Georgetown, Texas area, you can email

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Speaker 1: me Parker at eeapparel dot com. And yeah, dangerous moove,

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00:24:13,160 --> 00:24:19,120
Speaker 1: you just made bold. Yeah, so that's kind of where

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Speaker 1: we are now. I think that sums it up. That

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Speaker 1: was kind of a long answer, but I think it's

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Speaker 1: I love talking about the progression. I think it's kind

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Speaker 1: of cool. Yeah. A lot of people ask where do

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Speaker 1: you see yourself in ten years, five to ten years,

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Speaker 1: and what's the goal of EEE. Grangeer and I were

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Speaker 1: just talking about this the other day, that the idea

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Speaker 1: of goal setting in general. I've always been somebody who

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Speaker 1: likes to map out and visualize exactly where we're going

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Speaker 1: to be in ten years. And why don't you explain

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00:24:45,920 --> 00:24:48,720
Speaker 1: to them your goal strategy. Yeah, I like to set

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Speaker 1: instead of setting goals, specific goals, I like to set

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Speaker 1: intentions and so strive for an intention. So if your

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Speaker 1: intention is to grow this brand as big as it

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Speaker 1: can be, and strive every day to meet that intention,

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Speaker 1: day by day by day by day by day, hour

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Speaker 1: by hour, minute by minute, and it's a continual thing.

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Speaker 1: Because I believe there's a little bit of danger and

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Speaker 1: I think there's nothing wrong with setting specific goals. But

430
00:25:14,560 --> 00:25:17,600
Speaker 1: you so, we'll use ee Apparel for example. So you say, well,

431
00:25:17,640 --> 00:25:23,520
Speaker 1: in five years, we want EEE Apparel to have quadrupled

432
00:25:23,560 --> 00:25:26,280
Speaker 1: in growth. Okay, so that's a specific goal, and you

433
00:25:26,280 --> 00:25:29,080
Speaker 1: put it on a blackboard and you monitor it. But

434
00:25:29,640 --> 00:25:33,280
Speaker 1: if you didn't set your intention first and foremost for

435
00:25:33,440 --> 00:25:37,960
Speaker 1: EEEE brand to grow as much as it could, then

436
00:25:38,000 --> 00:25:41,960
Speaker 1: you just missed the opportunity that perhaps ee Apparel actually

437
00:25:41,960 --> 00:25:45,200
Speaker 1: is not going to quadruple in five years. Actuallyyee Apparel

438
00:25:45,280 --> 00:25:49,280
Speaker 1: is going to spin off into EEE Whiskey, and then

439
00:25:49,280 --> 00:25:54,560
Speaker 1: that suddenly is going to become a massive company that

440
00:25:54,640 --> 00:25:56,840
Speaker 1: completely swallows up apparel and we end up not even

441
00:25:56,880 --> 00:26:01,920
Speaker 1: selling hats at all. So it's impossible sometimes to see

442
00:26:01,960 --> 00:26:04,600
Speaker 1: those kind of things, and you could get blindsided by

443
00:26:04,640 --> 00:26:07,920
Speaker 1: onment or you could be blinded in the general sense

444
00:26:07,960 --> 00:26:10,320
Speaker 1: of Okay, we're gonna, we're gonna. We're in the apparel

445
00:26:10,400 --> 00:26:14,040
Speaker 1: business and we're going full steam ahead to get to

446
00:26:14,160 --> 00:26:16,439
Speaker 1: our goal, which is quadrupling in five years, and you

447
00:26:16,480 --> 00:26:19,719
Speaker 1: haven't mapped out, and then you missed the chance that

448
00:26:19,760 --> 00:26:21,600
Speaker 1: Ee Whiskey was going to take you. And I'm just

449
00:26:21,720 --> 00:26:24,760
Speaker 1: completely mad. There is no Ee Whiskey in production at

450
00:26:24,760 --> 00:26:27,239
Speaker 1: all right now. But I've just using that as a

451
00:26:27,240 --> 00:26:30,520
Speaker 1: as a random example of how look at me ten

452
00:26:30,600 --> 00:26:33,639
Speaker 1: years ago. And if I would have said, well, my

453
00:26:33,720 --> 00:26:37,560
Speaker 1: goal is to get a record deal and to have

454
00:26:37,640 --> 00:26:42,720
Speaker 1: songs on the radio and and to grow musically and

455
00:26:43,080 --> 00:26:46,399
Speaker 1: touring wise, if I had set that exact goal, I

456
00:26:46,440 --> 00:26:50,240
Speaker 1: would have missed the opportunity to come up with a

457
00:26:50,280 --> 00:26:54,360
Speaker 1: YouTube channel that had Earl Doubles, Junior and the Smiths,

458
00:26:55,000 --> 00:26:58,400
Speaker 1: and which completely is the reason that we spun off

459
00:26:58,440 --> 00:27:00,840
Speaker 1: into EE Apparel. We might I'd have missed that whole

460
00:27:00,880 --> 00:27:04,000
Speaker 1: thing if I was only focused on a specific goal

461
00:27:04,040 --> 00:27:06,800
Speaker 1: of music. So, like I said, there's nothing wrong with

462
00:27:06,880 --> 00:27:09,600
Speaker 1: setting goals. It's healthy. But at the same time, don't

463
00:27:09,600 --> 00:27:12,200
Speaker 1: make that your god. Don't make that your idol where

464
00:27:12,240 --> 00:27:14,879
Speaker 1: you look at a blackboard and you go man, we're slipping,

465
00:27:14,920 --> 00:27:17,480
Speaker 1: We're we're not at the exact number I want it

466
00:27:17,480 --> 00:27:21,280
Speaker 1: to be. You can't miss the opportunity that might be

467
00:27:21,320 --> 00:27:23,760
Speaker 1: in front of you, and so instead set your intentions

468
00:27:24,400 --> 00:27:30,720
Speaker 1: higher than your goals, even though on the team, I

469
00:27:30,720 --> 00:27:32,440
Speaker 1: do like to have someone like you that actually have

470
00:27:32,560 --> 00:27:34,520
Speaker 1: specific goals, because then I walk in and go, how

471
00:27:34,520 --> 00:27:36,600
Speaker 1: are are we on a goal? And you go, actually,

472
00:27:36,640 --> 00:27:40,360
Speaker 1: we doubled it, which is usually what happens. Yeah, we're

473
00:27:40,359 --> 00:27:45,640
Speaker 1: a good mix of line by line analytical thinkers, being

474
00:27:45,680 --> 00:27:48,800
Speaker 1: myself and Hayden a little bit more on the business side,

475
00:27:48,880 --> 00:27:51,879
Speaker 1: and then you and Tyler, who are more of the

476
00:27:52,000 --> 00:27:56,000
Speaker 1: dreamers and ready to pivot and stay open minded. That

477
00:27:56,040 --> 00:27:58,719
Speaker 1: transitions nicely to before you say that too, let me

478
00:27:58,840 --> 00:28:00,840
Speaker 1: just say, let me use a grit a even better

479
00:28:00,880 --> 00:28:05,399
Speaker 1: example than Earl Dobbles for me fifteen years ago. If

480
00:28:05,440 --> 00:28:07,240
Speaker 1: I would have said the goal is to get a

481
00:28:07,280 --> 00:28:09,600
Speaker 1: record deal and to get a number one song on

482
00:28:09,640 --> 00:28:12,080
Speaker 1: the radio. If that was my goal, I would have

483
00:28:12,359 --> 00:28:15,400
Speaker 1: lived in Nashville. I would have done nothing but make

484
00:28:15,440 --> 00:28:19,760
Speaker 1: demos and pitched them to record companies relentlessly until somebody

485
00:28:19,840 --> 00:28:23,280
Speaker 1: finally said yes. But instead my goal was to grow

486
00:28:23,320 --> 00:28:25,879
Speaker 1: my music. My intention, excuse me, was to groll my

487
00:28:25,960 --> 00:28:28,160
Speaker 1: music as big as it could be, day by day,

488
00:28:28,240 --> 00:28:30,760
Speaker 1: minute by minute, hour by hour, and that ended up

489
00:28:30,960 --> 00:28:36,000
Speaker 1: making me stay independent, no record deal, no major radio play,

490
00:28:36,320 --> 00:28:42,760
Speaker 1: but continue to cultivate a underground cult following almost with

491
00:28:42,880 --> 00:28:46,040
Speaker 1: no record deal and no major radio play. And that

492
00:28:46,040 --> 00:28:48,200
Speaker 1: wouldn't have been ever have been a goal. Like if

493
00:28:48,240 --> 00:28:49,800
Speaker 1: you had got me when I was eighteen and said

494
00:28:50,000 --> 00:28:53,200
Speaker 1: write down a goal, I never would have said, stay independent,

495
00:28:54,000 --> 00:28:58,600
Speaker 1: create a cult following in Texas without major radio play.

496
00:28:58,600 --> 00:29:00,520
Speaker 1: I've been like, whoa, wha, Well, that doesn't make any sense.

497
00:29:01,280 --> 00:29:07,360
Speaker 1: That's an example of setting an attention. What's one thing

498
00:29:07,360 --> 00:29:11,320
Speaker 1: that Grangeer and Tyler have done that inspired you that?

499
00:29:12,680 --> 00:29:16,040
Speaker 1: Growing up? I was you and Tyler were never going

500
00:29:16,080 --> 00:29:19,040
Speaker 1: you wouldn't make it a day in an office, and

501
00:29:19,280 --> 00:29:21,480
Speaker 1: I was always okay being when I was in college,

502
00:29:21,520 --> 00:29:23,720
Speaker 1: I was always okay with the corporate lifestyle and being

503
00:29:23,720 --> 00:29:25,640
Speaker 1: in the nine to five, and I was kind of

504
00:29:25,680 --> 00:29:27,720
Speaker 1: attracted to that, just like I'm sure a lot of

505
00:29:27,720 --> 00:29:29,720
Speaker 1: twenty one year old guys are that you know, idea

506
00:29:29,760 --> 00:29:33,320
Speaker 1: of like wearing the suit, and to me, it was

507
00:29:33,760 --> 00:29:37,880
Speaker 1: wearing a suit and making money and working your way

508
00:29:37,960 --> 00:29:40,280
Speaker 1: up a ladder, and that was appealing to me personally,

509
00:29:40,960 --> 00:29:42,640
Speaker 1: and it was always crazy to me that you and

510
00:29:42,680 --> 00:29:46,240
Speaker 1: Tyler were okay with just taking this huge risk of

511
00:29:46,440 --> 00:29:51,360
Speaker 1: just One of the other questions was do you have

512
00:29:51,400 --> 00:29:54,840
Speaker 1: any childhood stories of you Grangeer and Tyler? And a

513
00:29:54,840 --> 00:29:57,280
Speaker 1: lot of my childhood like some of the craziest childhood

514
00:29:57,320 --> 00:29:59,600
Speaker 1: stories were me being in the back of this van

515
00:30:01,440 --> 00:30:03,440
Speaker 1: back when there was back when there was just a

516
00:30:03,440 --> 00:30:05,520
Speaker 1: couple of people that would come to your shows and

517
00:30:05,560 --> 00:30:07,200
Speaker 1: we would I would get to go on tour, like

518
00:30:07,240 --> 00:30:09,640
Speaker 1: for the weekend with my brother and like no one knew,

519
00:30:10,480 --> 00:30:13,120
Speaker 1: like Parker's going, what are you doing this weekend? I

520
00:30:13,160 --> 00:30:15,120
Speaker 1: don't know, I'm going to like I'm going to like

521
00:30:15,160 --> 00:30:19,400
Speaker 1: Oklahoma with no it was definitely in Texas because you

522
00:30:19,440 --> 00:30:22,400
Speaker 1: were mostly in Texas at the time. Oklahoma dates, yeah,

523
00:30:23,240 --> 00:30:24,520
Speaker 1: And I was like, I don't know, We're going somewhere

524
00:30:24,560 --> 00:30:26,840
Speaker 1: in Oklahoma and Granger is going to play some shows

525
00:30:27,080 --> 00:30:29,520
Speaker 1: and being in the back of this van with all

526
00:30:29,520 --> 00:30:34,320
Speaker 1: these with all these guys that were seems so old

527
00:30:34,360 --> 00:30:36,360
Speaker 1: to me at the time. I was probably like thirteen

528
00:30:36,480 --> 00:30:38,560
Speaker 1: or fourteen being in the back of this van and

529
00:30:38,600 --> 00:30:43,320
Speaker 1: like everybody taking turns driving through the night and like

530
00:30:43,360 --> 00:30:45,520
Speaker 1: these bunk beds that you'all built in the back of

531
00:30:45,560 --> 00:30:48,760
Speaker 1: this van and stopping at a gas station to get

532
00:30:48,760 --> 00:30:50,640
Speaker 1: your dinner for the night, and just like me going

533
00:30:50,680 --> 00:30:52,680
Speaker 1: in and like asking I would ask granger, be like

534
00:30:52,720 --> 00:30:55,680
Speaker 1: can I have can I have like ten dollars? Give

535
00:30:55,720 --> 00:30:57,680
Speaker 1: me some money? I go and like get lunchables and

536
00:30:57,760 --> 00:31:01,680
Speaker 1: like a like a gatorade and like some cookies and

537
00:31:01,720 --> 00:31:04,560
Speaker 1: like like from like a shell gas station. I was like,

538
00:31:04,600 --> 00:31:07,200
Speaker 1: do you just do this like every weekend? And they

539
00:31:07,200 --> 00:31:09,360
Speaker 1: did go and eat and then they'd like put on

540
00:31:09,400 --> 00:31:12,200
Speaker 1: a movie in the front and be watching like die

541
00:31:12,240 --> 00:31:14,320
Speaker 1: Hard at like three o'clock in the morning, like on

542
00:31:14,480 --> 00:31:17,520
Speaker 1: like a Thursday night. It's like, what are you called doing?

543
00:31:17,640 --> 00:31:20,280
Speaker 1: Like how do we people do this? We became masters

544
00:31:20,400 --> 00:31:25,920
Speaker 1: of eating a complete meal from a gas station convenience store.

545
00:31:26,160 --> 00:31:28,800
Speaker 1: We became we became masters and not not just like

546
00:31:29,680 --> 00:31:32,600
Speaker 1: chips and you know the hot dog. We actually would

547
00:31:32,680 --> 00:31:35,800
Speaker 1: could get like a complete meal, yeah, in a gas station.

548
00:31:36,120 --> 00:31:39,160
Speaker 1: And that was dinner because everything would be closed at

549
00:31:39,720 --> 00:31:41,600
Speaker 1: two o'clock in the morning when we leave the club.

550
00:31:41,920 --> 00:31:44,040
Speaker 1: The entire town wherever we were, the little town would

551
00:31:44,040 --> 00:31:46,040
Speaker 1: be closed, so I just had to hit the next

552
00:31:46,040 --> 00:31:50,000
Speaker 1: truck stop. They would all put their driver's license, and

553
00:31:50,040 --> 00:31:51,600
Speaker 1: I was too young to drive, so I always felt

554
00:31:51,600 --> 00:31:53,400
Speaker 1: guilty that I got to sleep through the night. But

555
00:31:53,480 --> 00:31:56,520
Speaker 1: they would all put their driver's license in a in

556
00:31:56,600 --> 00:31:58,480
Speaker 1: somebody's hand and then mix them up, and then they'd

557
00:31:58,520 --> 00:32:01,120
Speaker 1: draw them to see what shit if they would be

558
00:32:01,240 --> 00:32:02,920
Speaker 1: driving that night and there'd be a driver and then

559
00:32:02,920 --> 00:32:05,240
Speaker 1: there'd be like a co pilot who would have to

560
00:32:05,280 --> 00:32:07,400
Speaker 1: stay awake with them in the front seat while everybody

561
00:32:07,440 --> 00:32:12,400
Speaker 1: else slept. And yeah, what a weird time. That seems

562
00:32:12,400 --> 00:32:15,800
Speaker 1: like a dream to me now and I can't believe

563
00:32:15,840 --> 00:32:18,040
Speaker 1: y'all did that. Let me take a quick break, be

564
00:32:18,160 --> 00:32:27,360
Speaker 1: right back. Do you have any tattoos? I did not

565
00:32:27,520 --> 00:32:30,520
Speaker 1: have any tattoos. Are you gonna get any more? Do

566
00:32:30,680 --> 00:32:34,960
Speaker 1: you plan on getting? I definitely will I have. I'ld

567
00:32:35,000 --> 00:32:38,800
Speaker 1: get one. I'd probably get one on my arm. I'd

568
00:32:38,840 --> 00:32:44,640
Speaker 1: want to get something like for our grandfather, like a

569
00:32:44,800 --> 00:32:48,000
Speaker 1: like an old Those of you who no granger know

570
00:32:48,120 --> 00:32:50,959
Speaker 1: that our grandfather was a B twenty four bomber pilot

571
00:32:51,160 --> 00:32:53,320
Speaker 1: in World War Two, and I always thought it'd be

572
00:32:53,360 --> 00:32:56,600
Speaker 1: cool to get like an old b twenty four or

573
00:32:58,040 --> 00:33:00,000
Speaker 1: something like that. And I always like, I always thought

574
00:33:00,080 --> 00:33:02,360
Speaker 1: it was cool when like brothers or sisters get like

575
00:33:02,880 --> 00:33:05,920
Speaker 1: the same tattoo, So it's like you're all marked with

576
00:33:05,960 --> 00:33:08,680
Speaker 1: the same with the same thing. I'll do it be

577
00:33:08,720 --> 00:33:15,440
Speaker 1: twenty four. You gotta find the design. Yeah, yeah, I

578
00:33:15,480 --> 00:33:21,760
Speaker 1: would get one. One thing that's funny about tattoos is

579
00:33:21,760 --> 00:33:24,400
Speaker 1: is after you get the first one, how easy it

580
00:33:24,440 --> 00:33:27,240
Speaker 1: is to just get the next one. And so I

581
00:33:27,320 --> 00:33:29,040
Speaker 1: don't know, I feel like I would just get like

582
00:33:29,080 --> 00:33:32,880
Speaker 1: a whole sleeve. You might. You might Christally or a

583
00:33:32,920 --> 00:33:35,760
Speaker 1: tour manager. He had none and then now he's pretty

584
00:33:35,800 --> 00:33:38,800
Speaker 1: much got his whole armful just after one with just

585
00:33:38,800 --> 00:33:41,560
Speaker 1: a few years. I'm not a big fan of the

586
00:33:41,600 --> 00:33:46,120
Speaker 1: color though, I like it. I like it just black. Yeah,

587
00:33:46,920 --> 00:33:48,960
Speaker 1: but you got you'll hold you to it on this podcast,

588
00:33:48,960 --> 00:33:51,800
Speaker 1: We'll hold you to it. I'll get more. I have

589
00:33:51,880 --> 00:33:56,520
Speaker 1: some ideas. They always have to mean something deep and

590
00:33:56,720 --> 00:34:01,800
Speaker 1: long lasting. Yeah, yeah, I hope. So it's going to

591
00:34:01,880 --> 00:34:08,640
Speaker 1: be with you forever. Yee cowboy hat or boots question

592
00:34:08,680 --> 00:34:10,839
Speaker 1: mark man? Could I just say this hat him wearing

593
00:34:10,920 --> 00:34:15,799
Speaker 1: is my favorite hat we've ever done. Yeah, I know,

594
00:34:15,840 --> 00:34:18,360
Speaker 1: it's not an ee cowboy hat, but for those of

595
00:34:18,440 --> 00:34:26,759
Speaker 1: y'all watching, that is yeah, for the YouTube audience, he

596
00:34:26,840 --> 00:34:30,440
Speaker 1: actually gets to see it. This is brand new. Parker

597
00:34:30,480 --> 00:34:34,960
Speaker 1: gave it to me yesterday because it's in our fall collection. Right, Yeah, gosh,

598
00:34:35,040 --> 00:34:37,920
Speaker 1: I love it. Yeah, September eighteenth, that one, and then

599
00:34:37,920 --> 00:34:40,640
Speaker 1: you'll see Grangeer wearing a camo one with a flag

600
00:34:40,680 --> 00:34:43,920
Speaker 1: on it. And those of you who watched the Smith's

601
00:34:43,920 --> 00:34:45,799
Speaker 1: YouTube channel, the other one, the other camo one that

602
00:34:45,800 --> 00:34:51,040
Speaker 1: he showed last night, will be in the fall collection.

603
00:34:51,200 --> 00:34:56,000
Speaker 1: So they're asking eeee cowboy hat or boots, as if

604
00:34:57,120 --> 00:35:00,400
Speaker 1: that's a choice that we're going to make, asking if

605
00:35:00,440 --> 00:35:02,239
Speaker 1: we're going to make either of those. Okay, well what

606
00:35:02,280 --> 00:35:04,560
Speaker 1: about boots because that's kind of been in the works

607
00:35:04,600 --> 00:35:07,600
Speaker 1: for years now. Yeah, we were going to do combat

608
00:35:07,600 --> 00:35:11,959
Speaker 1: boots for a while and and we just I still

609
00:35:11,960 --> 00:35:13,440
Speaker 1: have them and I still think they would do well.

610
00:35:13,480 --> 00:35:16,560
Speaker 1: I still think they're awesome. Those of you who have

611
00:35:16,640 --> 00:35:20,560
Speaker 1: seen what my office looks like, I got a combat

612
00:35:20,600 --> 00:35:25,280
Speaker 1: boot in there. That was a sample. But we did

613
00:35:25,640 --> 00:35:31,160
Speaker 1: finally confirm production of a pair of work square toe

614
00:35:31,239 --> 00:35:36,040
Speaker 1: cowboy boots leather. Oh yeah, so those will be hopefully

615
00:35:36,120 --> 00:35:40,640
Speaker 1: everything's kind of behind in COVID, but there's an awesome

616
00:35:40,680 --> 00:35:43,759
Speaker 1: factory in Mexico that is cranking those out right now.

617
00:35:43,800 --> 00:35:49,040
Speaker 1: We're hoping to have them buy by Holidays. Cool. Yeah,

618
00:35:49,680 --> 00:35:52,440
Speaker 1: I do know that. It's awesome. Yeah, and you are

619
00:35:52,560 --> 00:35:55,480
Speaker 1: very particular about your boots, and you were very skeptical

620
00:35:55,520 --> 00:35:58,520
Speaker 1: when we got the sample and I was like no, no, no,

621
00:35:58,760 --> 00:36:02,000
Speaker 1: yeah and no, but then you put it on and

622
00:36:02,160 --> 00:36:05,920
Speaker 1: you were like these are awesome. Yeah. Yeah, So I'm

623
00:36:05,920 --> 00:36:09,520
Speaker 1: really excited about that. There you get rubber souls. Uh,

624
00:36:10,160 --> 00:36:15,400
Speaker 1: they're they're a synthetic. It's like a good mix between

625
00:36:15,920 --> 00:36:18,120
Speaker 1: like the the what is it, the genuine leather that

626
00:36:18,160 --> 00:36:20,719
Speaker 1: wears down, yeah, a lot, and then the rubber which

627
00:36:20,800 --> 00:36:23,680
Speaker 1: kind of stands out and it's like fake. There's we

628
00:36:23,760 --> 00:36:26,920
Speaker 1: got like a middle ground between that, so like the

629
00:36:26,920 --> 00:36:29,200
Speaker 1: color blends really nicely, but it's not gonna wear down.

630
00:36:29,200 --> 00:36:31,000
Speaker 1: You won't have to get a replaced after six months.

631
00:36:31,000 --> 00:36:37,439
Speaker 1: It's gonna last forever. Cool Cowboy hats, No, I don't

632
00:36:37,440 --> 00:36:42,200
Speaker 1: have a contact for cowboy hats, and that's cab mad hat. Yeah,

633
00:36:42,239 --> 00:36:44,640
Speaker 1: that's possible if we get enough people interested in cowboy hats.

634
00:36:44,640 --> 00:36:47,839
Speaker 1: We do have a guy. But that's you know, that's

635
00:36:48,080 --> 00:36:50,880
Speaker 1: that's like, you can't just an apparel company, can't just

636
00:36:50,920 --> 00:36:53,000
Speaker 1: come out with a cowboy hat. I mean, because that's

637
00:36:53,320 --> 00:36:55,200
Speaker 1: you got to have so many different sizes and it

638
00:36:55,200 --> 00:36:58,200
Speaker 1: would have to all be custom ordered. And you know,

639
00:36:58,360 --> 00:37:00,359
Speaker 1: a good cowboy hat is not the and you get

640
00:37:00,360 --> 00:37:04,239
Speaker 1: at a gas station. A good cowboy hat is made

641
00:37:04,320 --> 00:37:07,640
Speaker 1: of good material fitted to your head. And so I

642
00:37:07,640 --> 00:37:09,680
Speaker 1: wouldn't want to just put out some trash that's like

643
00:37:09,719 --> 00:37:14,000
Speaker 1: a trinket tourist attraction cowboy hat. I would. I would

644
00:37:14,040 --> 00:37:15,479
Speaker 1: if we did it, it would need to be good,

645
00:37:15,600 --> 00:37:17,400
Speaker 1: and to do it good, I just don't know if

646
00:37:17,400 --> 00:37:20,640
Speaker 1: we have the resources right now that if this warehouse

647
00:37:20,719 --> 00:37:22,880
Speaker 1: is even big enough to hold all the different sizes,

648
00:37:22,920 --> 00:37:25,160
Speaker 1: it would have to be custom then you would order

649
00:37:25,160 --> 00:37:26,759
Speaker 1: it and it would take six months to come in.

650
00:37:27,320 --> 00:37:29,319
Speaker 1: So that's going to take a lot of thought and

651
00:37:29,440 --> 00:37:31,080
Speaker 1: a lot of people would have to be really interested

652
00:37:31,120 --> 00:37:34,720
Speaker 1: in that. Yeah, that segues into one of the questions,

653
00:37:34,719 --> 00:37:39,439
Speaker 1: which was who comes up with the designs and what's

654
00:37:39,440 --> 00:37:41,719
Speaker 1: your general business model? Like how do you keep up

655
00:37:41,719 --> 00:37:45,440
Speaker 1: with inventory? And we've grown so much. I used to

656
00:37:45,440 --> 00:37:47,200
Speaker 1: come up with the designs Granger used to come up

657
00:37:47,200 --> 00:37:51,319
Speaker 1: with the designs and we would just have an idea

658
00:37:51,400 --> 00:37:53,600
Speaker 1: for it, and then we'd send it to send it

659
00:37:53,640 --> 00:37:55,880
Speaker 1: to our different vendors who make the shirts for us,

660
00:37:55,920 --> 00:37:57,359
Speaker 1: and they print them on the shirts for us here

661
00:37:57,360 --> 00:38:00,719
Speaker 1: in the US. And I'm just we've gotten to the

662
00:38:00,719 --> 00:38:02,640
Speaker 1: point where we're doing all these launches and we have

663
00:38:02,640 --> 00:38:06,760
Speaker 1: so many different types of products that like, I can't

664
00:38:06,800 --> 00:38:11,120
Speaker 1: do that anymore. So I actually recently got in touch

665
00:38:11,200 --> 00:38:16,960
Speaker 1: with the manufacturer who does who does Patagonia, north Face,

666
00:38:17,360 --> 00:38:20,560
Speaker 1: Calvin Klein, Tommy Hill Figure like they do the big boys,

667
00:38:20,800 --> 00:38:23,480
Speaker 1: and so I'm super excited because basically what they do

668
00:38:23,880 --> 00:38:26,920
Speaker 1: is you approach them and I'll be like, hey, I'm

669
00:38:26,960 --> 00:38:31,400
Speaker 1: looking for ideas for our Fall twenty twenty one launch.

670
00:38:32,040 --> 00:38:35,160
Speaker 1: I'm looking to do four hats, five men's shirts, five

671
00:38:35,200 --> 00:38:39,880
Speaker 1: men's hoodies, five women's hoodies, and five women's shirts. And

672
00:38:39,920 --> 00:38:42,720
Speaker 1: then I give them the general gist of our brand,

673
00:38:42,719 --> 00:38:43,880
Speaker 1: like I just had a call the other day, and

674
00:38:43,880 --> 00:38:46,080
Speaker 1: you tell them your brand story and types of brands

675
00:38:46,120 --> 00:38:48,120
Speaker 1: that you're similar to, and then they have a whole

676
00:38:48,120 --> 00:38:50,319
Speaker 1: design team that puts together like a whole pitch and

677
00:38:50,360 --> 00:38:52,919
Speaker 1: portfolio for you and then we go in and we're

678
00:38:52,960 --> 00:38:54,640
Speaker 1: like yes, yes, yes, and then we have the final

679
00:38:54,719 --> 00:38:59,880
Speaker 1: say and we adjust it and more like no, no, no, yes, yeah.

680
00:39:00,160 --> 00:39:05,080
Speaker 1: Lots of those probably yeah, yes, So I'm really excited

681
00:39:05,120 --> 00:39:10,040
Speaker 1: for that. Is there jealousy or resentment among the brothers?

682
00:39:10,080 --> 00:39:12,000
Speaker 1: A lot of people ask that, No, not at all.

683
00:39:12,480 --> 00:39:18,879
Speaker 1: It's really not. Uh no, we're just different. We're three,

684
00:39:19,040 --> 00:39:22,120
Speaker 1: three brothers that are different. And we're not an original story.

685
00:39:22,120 --> 00:39:25,400
Speaker 1: I mean, if you talk to most siblings, they're just

686
00:39:25,800 --> 00:39:28,360
Speaker 1: you know, you get some siblings that are very very similar.

687
00:39:28,360 --> 00:39:32,640
Speaker 1: They like everything the same, they they dress exactly the same.

688
00:39:33,320 --> 00:39:36,799
Speaker 1: But we're but most siblings I know are not like that.

689
00:39:36,840 --> 00:39:39,919
Speaker 1: There's usually it's come out of the same mom and dad.

690
00:39:39,960 --> 00:39:43,239
Speaker 1: But they look, they they talk and dress and do

691
00:39:43,280 --> 00:39:46,359
Speaker 1: different jobs. And that's kind of how we do. And

692
00:39:46,440 --> 00:39:50,200
Speaker 1: we're we're different people, but we have the same moral

693
00:39:50,320 --> 00:39:57,520
Speaker 1: values and we align with our our beliefs in country

694
00:39:57,600 --> 00:40:06,560
Speaker 1: and when I say country, nationalism and outdoors and God

695
00:40:06,800 --> 00:40:10,360
Speaker 1: and family. We align on those things. But when it

696
00:40:10,400 --> 00:40:12,759
Speaker 1: comes to other things like getting on the stage and

697
00:40:12,920 --> 00:40:16,040
Speaker 1: entertaining or playing guitar, that's just me. You guys don't

698
00:40:16,080 --> 00:40:18,879
Speaker 1: have that desire at all, and there's things Tyler does

699
00:40:18,920 --> 00:40:20,880
Speaker 1: like tyler'sn't all into real estate and does that on

700
00:40:20,920 --> 00:40:24,759
Speaker 1: the side, I have no desire for that. You go

701
00:40:24,800 --> 00:40:27,399
Speaker 1: out and play golf. Me and Tyler don't play golf

702
00:40:27,400 --> 00:40:29,400
Speaker 1: at all, but you go out. How often do you

703
00:40:29,400 --> 00:40:32,120
Speaker 1: go play? I go every day. You go every day?

704
00:40:32,640 --> 00:40:35,239
Speaker 1: And you play piano? How often every day? Every day?

705
00:40:35,280 --> 00:40:37,359
Speaker 1: You play piano and play golf. Those are two things

706
00:40:37,360 --> 00:40:39,279
Speaker 1: that me and Tyler like. I dabble in piano. I

707
00:40:39,320 --> 00:40:41,440
Speaker 1: get I could write songs on piano, but that's it.

708
00:40:42,000 --> 00:40:46,440
Speaker 1: So we all have our things. Like Tyler's out checking

709
00:40:46,480 --> 00:40:51,360
Speaker 1: traps on codies right now. He loves trapping predators and

710
00:40:51,600 --> 00:40:56,120
Speaker 1: loves he loves managing deer like he loves managing white

711
00:40:56,120 --> 00:40:59,879
Speaker 1: tailed deer more than he does shooting a deer way

712
00:41:00,800 --> 00:41:05,200
Speaker 1: because he works year round managing and feeding and trappid codies.

713
00:41:06,080 --> 00:41:08,279
Speaker 1: And me and you just kind of roll in and

714
00:41:08,320 --> 00:41:13,040
Speaker 1: Thanksgiving and get what we can. So yeah, we're just

715
00:41:13,160 --> 00:41:15,920
Speaker 1: we're different, but in a good way. We're different in

716
00:41:15,920 --> 00:41:19,600
Speaker 1: good ways, so there's no jealousy. Yeah, I like to saying,

717
00:41:20,000 --> 00:41:23,239
Speaker 1: you know, the more stable your upbringing is, and the

718
00:41:23,320 --> 00:41:26,400
Speaker 1: more the more you have parents who encourage you to

719
00:41:27,200 --> 00:41:30,200
Speaker 1: do whatever you're passionate about, the more different you're going

720
00:41:30,280 --> 00:41:32,759
Speaker 1: to become. And so we all have this exactly like

721
00:41:32,760 --> 00:41:34,640
Speaker 1: you just said. We're all grounded in the same like

722
00:41:35,400 --> 00:41:38,480
Speaker 1: fundamental values, but we all are are very different in

723
00:41:38,520 --> 00:41:40,759
Speaker 1: our hobbies. I don't think any of us even share

724
00:41:40,800 --> 00:41:45,160
Speaker 1: one hobby except for working out and just fitness. And

725
00:41:45,320 --> 00:41:49,320
Speaker 1: we've all had things that we've done, like Tyler, Tyler

726
00:41:49,360 --> 00:41:54,520
Speaker 1: played Division I college football. You went into the core

727
00:41:54,560 --> 00:41:56,880
Speaker 1: at A and M and try it out and got

728
00:41:57,680 --> 00:42:02,240
Speaker 1: complete complete control of the Texas A and M mascot

729
00:42:02,480 --> 00:42:08,239
Speaker 1: readily the dog the American Collie, which is very difficult

730
00:42:08,480 --> 00:42:11,840
Speaker 1: to do. What you to defeat the odds of being

731
00:42:12,000 --> 00:42:15,440
Speaker 1: the guy that's the mascot handler at a major university.

732
00:42:16,200 --> 00:42:20,360
Speaker 1: So those are things that seem untouchable to me, getting

733
00:42:20,400 --> 00:42:24,319
Speaker 1: the mascot or playing Division in college football. But but

734
00:42:24,440 --> 00:42:25,840
Speaker 1: I can get up on a stage in front of

735
00:42:25,880 --> 00:42:28,239
Speaker 1: a bunch of people and sing songs and you guys

736
00:42:28,239 --> 00:42:32,160
Speaker 1: have no desire to do that. So yeah, it's really cool.

737
00:42:33,600 --> 00:42:39,279
Speaker 1: Who's easier to work with? Granger or Tyler? Choose your

738
00:42:39,280 --> 00:42:47,520
Speaker 1: words wisely. You are easier to than Tyler Tyler's Tyler

739
00:42:47,640 --> 00:42:51,719
Speaker 1: is h he's not He's not difficult to work with.

740
00:42:51,800 --> 00:42:54,080
Speaker 1: But if I have to choose, then Granger is more

741
00:42:54,120 --> 00:42:57,760
Speaker 1: agreeable and Tyler is, uh, Tyler. How do you describe

742
00:42:57,840 --> 00:43:02,160
Speaker 1: Tyler's Tyler. Yeah, he's a stubborn. He's stubborn and hard headed,

743
00:43:02,200 --> 00:43:05,440
Speaker 1: which is why how he got where he is and

744
00:43:05,480 --> 00:43:09,799
Speaker 1: how he built the brand in Granger's career where it is. Yeah,

745
00:43:09,800 --> 00:43:12,520
Speaker 1: we can leave it at that. He's the most stubborn guy.

746
00:43:12,560 --> 00:43:16,400
Speaker 1: I know. It's not a bad thing necessarily some days

747
00:43:16,400 --> 00:43:18,799
Speaker 1: that you know, there's moments when it's bad, but as

748
00:43:18,800 --> 00:43:21,319
Speaker 1: a whole that Tyler's Tyler Man, He's Tyler is one

749
00:43:21,320 --> 00:43:28,040
Speaker 1: of the most unique humans I've ever met. He's he's different. Yeah,

750
00:43:28,239 --> 00:43:32,239
Speaker 1: not in a bad way. He's just he's uh, he's

751
00:43:32,239 --> 00:43:37,560
Speaker 1: a one percenter yah, his own way. Yeah. It's gonna

752
00:43:37,600 --> 00:43:41,000
Speaker 1: be really funny to watch him on the Bachelorette and

753
00:43:41,040 --> 00:43:45,280
Speaker 1: see his personality. Uh, it's gonna be fun and everybody

754
00:43:45,320 --> 00:43:47,520
Speaker 1: who watches it, that's that is listening to us right now.

755
00:43:47,520 --> 00:43:49,080
Speaker 1: It's gonna be like, oh yeah, I kind of get it,

756
00:43:49,120 --> 00:43:56,320
Speaker 1: Like yeah, yeah, who would win in a race? Tyler?

757
00:43:56,640 --> 00:43:59,960
Speaker 1: Tyler definitely. Tyler's the fastest. That's why he played Division

758
00:44:00,200 --> 00:44:03,480
Speaker 1: college football. I remember the day that he I was

759
00:44:03,520 --> 00:44:05,640
Speaker 1: always kind of fast. Were you fast in high school?

760
00:44:05,760 --> 00:44:10,360
Speaker 1: In junior high? No, I wouldn't know. I was always

761
00:44:10,400 --> 00:44:15,080
Speaker 1: a fast runner. If I remember the day when he

762
00:44:15,239 --> 00:44:19,480
Speaker 1: challenged me to a race and beat me. And that

763
00:44:19,600 --> 00:44:23,600
Speaker 1: was like I was probably sixteen and he was probably thirteen,

764
00:44:24,640 --> 00:44:27,360
Speaker 1: and I was like, ooh, there he goes. And it

765
00:44:27,400 --> 00:44:30,759
Speaker 1: never never ended. And I remember one time, I'll never

766
00:44:30,840 --> 00:44:33,120
Speaker 1: ever forget this, but I was playing soccer on a

767
00:44:33,160 --> 00:44:35,960
Speaker 1: soccer like a wreck soccer team with a bunch of friends,

768
00:44:36,840 --> 00:44:41,800
Speaker 1: and our goalie got hurt. And I was about fifteen

769
00:44:41,880 --> 00:44:47,560
Speaker 1: years old. Our goalie gets hurt, Tyler is about twelve,

770
00:44:47,640 --> 00:44:50,840
Speaker 1: and Tyler's on the sideline and literally and he played

771
00:44:51,440 --> 00:44:54,680
Speaker 1: competitive soccer in his own right. He literally suited up.

772
00:44:54,680 --> 00:44:58,920
Speaker 1: Did you know this story? Okay, Tyler suits up as

773
00:44:58,960 --> 00:45:02,319
Speaker 1: a twelve year old, goes out there and we're like

774
00:45:02,360 --> 00:45:05,600
Speaker 1: we don't have a goalie, and Tyler's like, I got it,

775
00:45:06,000 --> 00:45:08,759
Speaker 1: and they're they're like this kid, this little kid, dude,

776
00:45:08,760 --> 00:45:11,960
Speaker 1: he comes in and just destroyed it. No one could

777
00:45:12,000 --> 00:45:14,440
Speaker 1: score on him. And he was back there just wearing

778
00:45:14,480 --> 00:45:18,760
Speaker 1: it out against all these like older teenagers, and everyone

779
00:45:18,880 --> 00:45:22,279
Speaker 1: was like, who is your brother? This is unbelievable. He's

780
00:45:22,320 --> 00:45:24,920
Speaker 1: just tearing up these these kids. No one could score

781
00:45:25,200 --> 00:45:31,640
Speaker 1: was I was so proud. He's always been very athletically inclined.

782
00:45:35,680 --> 00:45:38,680
Speaker 1: You're literally scrolling for questions. Yeah, I'm looking through you

783
00:45:38,719 --> 00:45:41,480
Speaker 1: see if there's any other good ones. How many questions

784
00:45:41,480 --> 00:45:44,120
Speaker 1: did you get? I didn't count. I got more than

785
00:45:44,160 --> 00:45:46,399
Speaker 1: I thought it would though. What's your Instagram so people

786
00:45:46,400 --> 00:45:52,279
Speaker 1: could follow you? Parker double underscore Smith. So after the

787
00:45:52,280 --> 00:45:56,480
Speaker 1: Bachelorette comes out and Tyler might get that blue check,

788
00:45:56,760 --> 00:46:00,319
Speaker 1: you'll be the brother without the blue check? Yeah, make

789
00:46:00,360 --> 00:46:05,040
Speaker 1: you mad so pissed? Man? If I could just get

790
00:46:05,040 --> 00:46:07,640
Speaker 1: that blue check and then I'd be happy. Boy, That's

791
00:46:07,800 --> 00:46:10,720
Speaker 1: that's true happiness. Man. Then I'll have made it. Blue

792
00:46:10,800 --> 00:46:18,920
Speaker 1: check on Instagram is true happiness. Bubba mm hmmm. Are

793
00:46:18,920 --> 00:46:22,480
Speaker 1: you dating Daniel Bradbury? Now? I'm not dating. That is

794
00:46:22,520 --> 00:46:28,200
Speaker 1: so random. I wonder who thought that somebody saw her

795
00:46:28,200 --> 00:46:30,120
Speaker 1: on a on a post and thought it was you.

796
00:46:34,440 --> 00:46:38,759
Speaker 1: I think that's it. Well, that was good stuff. Yeah,

797
00:46:39,239 --> 00:46:42,480
Speaker 1: it was a good idea. That was fun. If you

798
00:46:42,520 --> 00:46:44,600
Speaker 1: want to if you want more questions from Parker, comment

799
00:46:44,640 --> 00:46:47,799
Speaker 1: below on this if you're watching on YouTube, and we'll

800
00:46:47,800 --> 00:46:50,799
Speaker 1: go back and scope out the comments here. And if

801
00:46:50,800 --> 00:46:53,080
Speaker 1: you want Parker again, this is the second time on

802
00:46:53,120 --> 00:46:56,680
Speaker 1: this podcast, So if you want him again, lock that down,

803
00:46:57,080 --> 00:47:01,920
Speaker 1: tell him telling you say we want Arker. Also, I

804
00:47:01,960 --> 00:47:05,840
Speaker 1: gotta say, let me ask you a question. Are you

805
00:47:05,880 --> 00:47:09,120
Speaker 1: single right now? Can we not do the Parker dating thing?

806
00:47:09,160 --> 00:47:12,279
Speaker 1: I'm not. No, I just don't. I literally don't know.

807
00:47:12,560 --> 00:47:14,279
Speaker 1: I am single right now? You're a single right now?

808
00:47:15,239 --> 00:47:21,320
Speaker 1: Any like you're talking to anybody or anything? Not talking? Nope? Okay, nope,

809
00:47:21,600 --> 00:47:25,080
Speaker 1: not not talking. And I won't I won't ask people

810
00:47:26,200 --> 00:47:29,320
Speaker 1: to set to set you up on here. We have tried.

811
00:47:30,000 --> 00:47:32,799
Speaker 1: We have tried with Tyler and I before, and it's

812
00:47:33,000 --> 00:47:34,920
Speaker 1: we just do it as a joke. We do it

813
00:47:34,920 --> 00:47:39,520
Speaker 1: for clickbait. Not successful, we do it for clickbait. So

814
00:47:39,640 --> 00:47:41,520
Speaker 1: before you go, give us some important dates to EE

815
00:47:41,560 --> 00:47:45,920
Speaker 1: apparel we need to know about. Okay, actually I do

816
00:47:46,080 --> 00:47:51,040
Speaker 1: need to give an update to back to School Bundle

817
00:47:51,120 --> 00:47:56,759
Speaker 1: will be available. Uh, this is coming out this is Monday, right,

818
00:47:56,920 --> 00:47:59,840
Speaker 1: so this is Monday morning, so it will be available

819
00:48:00,000 --> 00:48:04,080
Speaker 1: this afternoon Monday, afternoon. Actually, you know what, It'll be Monday.

820
00:48:04,080 --> 00:48:06,520
Speaker 1: It'll be Monday morning. So what date is that. That's uh,

821
00:48:10,680 --> 00:48:14,319
Speaker 1: that's the tenth, the tenth August, the tenth August, tenth

822
00:48:14,360 --> 00:48:16,360
Speaker 1: back to School Bundle will be available. We had to

823
00:48:16,360 --> 00:48:18,440
Speaker 1: push back the all of y'all know, we're doing women's

824
00:48:18,480 --> 00:48:21,520
Speaker 1: leggings that are insane quality. They're going to be so good.

825
00:48:22,560 --> 00:48:25,120
Speaker 1: I'm having to push those back. They got delayed. They'll

826
00:48:25,120 --> 00:48:29,680
Speaker 1: be pushed back to the fall release, and which will

827
00:48:29,680 --> 00:48:33,640
Speaker 1: be eighteenth, the eighteenth of September, which will be that's

828
00:48:33,680 --> 00:48:36,480
Speaker 1: the big day for Ye Apparel, where we're going to

829
00:48:36,560 --> 00:48:41,600
Speaker 1: have a ton of stuff. It's going to be it's

830
00:48:41,600 --> 00:48:43,759
Speaker 1: gonna be insane, it's gonna be awesome. We have like

831
00:48:43,920 --> 00:48:48,360
Speaker 1: we have like five five men's jackets, four new shirts,

832
00:48:48,400 --> 00:48:53,360
Speaker 1: a ton of women's stuff, a new belt buckle, actually

833
00:48:53,360 --> 00:48:55,520
Speaker 1: a new belt buckle will be available around Christmas time.

834
00:48:56,640 --> 00:48:58,520
Speaker 1: We have some awesome leather wallets that are going to

835
00:48:58,560 --> 00:49:02,960
Speaker 1: be up for fall, and some socks, a bunch of

836
00:49:03,000 --> 00:49:06,920
Speaker 1: cool stuff. Yeah, so I can't exactly say it, but

837
00:49:07,000 --> 00:49:09,280
Speaker 1: right around that time we're also gonna have my album release.

838
00:49:09,680 --> 00:49:12,279
Speaker 1: So it's a really good time for EEE. We will

839
00:49:12,320 --> 00:49:18,080
Speaker 1: be announcing that album release August twenty eighth, right, Yeah,

840
00:49:18,160 --> 00:49:20,480
Speaker 1: so on August twenty eighth, I'll make the official announcement

841
00:49:20,520 --> 00:49:23,200
Speaker 1: about the album, what it consists of, what you need

842
00:49:23,239 --> 00:49:26,520
Speaker 1: to know when it's gonna come out. But September is

843
00:49:26,520 --> 00:49:29,760
Speaker 1: going to be a really good time for ee Apparel

844
00:49:29,840 --> 00:49:32,920
Speaker 1: and the EEE brand, and for Granger music and for

845
00:49:32,960 --> 00:49:36,160
Speaker 1: Earal music. So yeah, we're excited. Thanks for being on here,

846
00:49:36,239 --> 00:49:38,000
Speaker 1: dude again, Thanks for having me, glad I can make

847
00:49:38,000 --> 00:49:40,160
Speaker 1: the trip down. Yeah, thanks for driving in from your

848
00:49:40,200 --> 00:49:43,359
Speaker 1: office two doors down. All right, See you guys, Love you, Yege.