1 00:00:00,200 --> 00:00:27,600 Speaker 1: Ridiculous History is a production of iHeartRadio. Welcome back to 2 00:00:27,640 --> 00:00:31,160 Speaker 1: the show, fellow Ridiculous Historians. Thank you, as always so 3 00:00:31,360 --> 00:00:35,000 Speaker 1: much for tuning in. We are amped about this one. 4 00:00:35,640 --> 00:00:41,880 Speaker 1: We are very lily buzzing, buzzin' buzzing with our cousins. 5 00:00:41,880 --> 00:00:45,880 Speaker 1: Something Melson rhymes. Uh, there's our super producer, mister Max Williams. 6 00:00:47,280 --> 00:00:48,520 Speaker 2: A cousin's by a dozen. 7 00:00:48,880 --> 00:00:54,600 Speaker 1: Okay, yeah, yeah, I don't want to do a loving joke. Look, guys, 8 00:00:54,840 --> 00:00:55,840 Speaker 1: we'll be honest. 9 00:00:55,880 --> 00:00:56,440 Speaker 2: With the cousin. 10 00:00:57,800 --> 00:01:00,560 Speaker 3: That's a different topic entirely. That's about like royalty. 11 00:01:00,880 --> 00:01:06,199 Speaker 1: Yeah, different dirty dozens, habsburgs. Maybe we'll be honest with you, folks. 12 00:01:06,240 --> 00:01:09,440 Speaker 1: We're in very different time zones right now. So this 13 00:01:09,560 --> 00:01:14,240 Speaker 1: episode of Ridiculous History is brought to you by caffeine 14 00:01:14,800 --> 00:01:21,520 Speaker 1: and brought to you by imbibed energy. Whom there that's 15 00:01:21,600 --> 00:01:25,040 Speaker 1: the dulcet tone of none other than mister Noel Brown. 16 00:01:25,120 --> 00:01:27,160 Speaker 3: 'tis I? And those are the dulcet tones of none 17 00:01:27,200 --> 00:01:30,360 Speaker 3: other than mister Benjamin Bolin, not to be confused with 18 00:01:30,440 --> 00:01:33,640 Speaker 3: Anne Bolinh's also a topic for a different day. Ben 19 00:01:33,720 --> 00:01:37,040 Speaker 3: Did you hear this story recently about the Celsius energy 20 00:01:37,120 --> 00:01:39,280 Speaker 3: drinks that were accidentally filled with vodka. 21 00:01:39,760 --> 00:01:43,120 Speaker 1: I did, I did. Someone got in trouble for that, right. 22 00:01:43,480 --> 00:01:47,199 Speaker 3: I imagine some head rolls, if not many. I believe 23 00:01:47,200 --> 00:01:51,280 Speaker 3: it's a similar the same company or distributor or whatever factory. 24 00:01:51,320 --> 00:01:55,240 Speaker 3: I guess that makes high noon hard seltzer or vodka 25 00:01:55,400 --> 00:01:58,440 Speaker 3: kind of cocktail canned drinks that you'll pay like twenty 26 00:01:58,440 --> 00:02:01,080 Speaker 3: five dollars for at a concert. And they did a 27 00:02:01,120 --> 00:02:03,200 Speaker 3: little switch aroo by accident and so, and you know 28 00:02:03,240 --> 00:02:06,840 Speaker 3: it's funny, is the kids love energy drinks and Celsius 29 00:02:07,040 --> 00:02:09,800 Speaker 3: is kind of the energy drink ajure of the of 30 00:02:09,840 --> 00:02:12,920 Speaker 3: the gen zs for sure. Yeah, the way the kids 31 00:02:12,919 --> 00:02:15,800 Speaker 3: got tanks, Yeah, the way Red Bull used to be. 32 00:02:15,919 --> 00:02:19,880 Speaker 1: And those kids, by the way, if they are gen Z, 33 00:02:20,560 --> 00:02:24,600 Speaker 1: they were probably disappointed to have their alcohol mixed with 34 00:02:24,680 --> 00:02:29,960 Speaker 1: caffeine because drinking alcohol is no longer cool for Western 35 00:02:30,040 --> 00:02:31,560 Speaker 1: kids and gen Z, No. 36 00:02:31,680 --> 00:02:34,520 Speaker 3: It definitely isn't. It's not something that they're particularly interested in, 37 00:02:34,560 --> 00:02:38,160 Speaker 3: which I am absolutely here for at least my kid 38 00:02:38,200 --> 00:02:40,280 Speaker 3: in their friend group. They are much more interested in 39 00:02:40,800 --> 00:02:44,400 Speaker 3: music and culture and memes and you know, just like 40 00:02:44,520 --> 00:02:46,800 Speaker 3: hanging out irl's, you love to see it. 41 00:02:46,840 --> 00:02:49,760 Speaker 1: You do love to love to see it. Remember four Loco, Ben, 42 00:02:50,320 --> 00:02:53,880 Speaker 1: I do remember for Loco. I was recently talking with 43 00:02:53,960 --> 00:02:58,280 Speaker 1: some folks about this in preparation for today's episode. Spoiler 44 00:02:58,360 --> 00:03:01,359 Speaker 1: for anybody didn't read the title, it's a ridiculous history 45 00:03:01,360 --> 00:03:06,320 Speaker 1: of energy drinks I had. You know, I have my days. 46 00:03:06,440 --> 00:03:09,720 Speaker 3: I have my for Loco, being an on purpose combination 47 00:03:09,880 --> 00:03:11,600 Speaker 3: of alcohol and energy drinks. 48 00:03:12,080 --> 00:03:14,240 Speaker 4: I was telling someone recently, I'm like, back in my 49 00:03:14,400 --> 00:03:16,120 Speaker 4: day for a Loco had caffeine in it. 50 00:03:16,639 --> 00:03:18,720 Speaker 2: But you guys don't mind a quick aside. 51 00:03:18,720 --> 00:03:21,320 Speaker 4: I want to set up I'm not my boy Matt 52 00:03:21,480 --> 00:03:23,840 Speaker 4: right here because a couple of weekends ago, I was 53 00:03:24,000 --> 00:03:26,760 Speaker 4: a house sitting where I'm watching his cat, and it's 54 00:03:26,760 --> 00:03:29,680 Speaker 4: a pretty nice plays up in northern Atlanta area, like 55 00:03:29,720 --> 00:03:31,919 Speaker 4: you know, and it's like, you know, an adult's house. 56 00:03:31,960 --> 00:03:33,400 Speaker 4: And I open up the fridge and there's like an 57 00:03:33,520 --> 00:03:36,840 Speaker 4: entire shelf dedicated just to energy drinks, and above the 58 00:03:36,840 --> 00:03:39,080 Speaker 4: fridge I later found was just like more and more 59 00:03:39,120 --> 00:03:40,360 Speaker 4: cases of energy drinks. 60 00:03:40,720 --> 00:03:43,480 Speaker 2: Matt, I love you, buddy, cause he's he's like this 61 00:03:43,520 --> 00:03:44,520 Speaker 2: an adult, but he's also. 62 00:03:44,320 --> 00:03:47,600 Speaker 3: A giant gamer and nerves gamers need their fuel. 63 00:03:48,040 --> 00:03:51,440 Speaker 1: Yeah, sure, we'll shut up Matt. Also, there may be 64 00:03:51,480 --> 00:03:55,040 Speaker 1: a pattern at play here because our brother Matt Frederick 65 00:03:55,120 --> 00:03:57,600 Speaker 1: from stuff we don't want you to know, say, not 66 00:03:57,720 --> 00:04:00,360 Speaker 1: a coffee guy, but definitely you know what, you will 67 00:04:00,400 --> 00:04:04,200 Speaker 1: take that monster energy from his cold dead paws. 68 00:04:04,640 --> 00:04:06,320 Speaker 3: Big fan of the Go Go juice. 69 00:04:07,320 --> 00:04:16,520 Speaker 5: Yes, yeah, So shout out to Matt's, shout out to 70 00:04:16,680 --> 00:04:19,760 Speaker 5: energy drinks, Shout out to caffeine in general. 71 00:04:19,920 --> 00:04:24,920 Speaker 1: One of the silent partners for our shows, especially when 72 00:04:25,000 --> 00:04:30,359 Speaker 1: we're on the road, is our favorite executive producer, Coffee Caffee. 73 00:04:30,880 --> 00:04:33,159 Speaker 3: Yeah for sure. So, for better or worse, an estimate 74 00:04:33,240 --> 00:04:36,919 Speaker 3: eighty percent of the world's population drinks caffeine daily, and 75 00:04:36,960 --> 00:04:39,480 Speaker 3: we are part of that number. Like when the Saints 76 00:04:39,480 --> 00:04:43,240 Speaker 3: go Marching in. While coffee, tea, and soda could technically 77 00:04:43,240 --> 00:04:45,760 Speaker 3: be considered energy drinks, which is something I've always found, 78 00:04:46,000 --> 00:04:49,040 Speaker 3: it's more of a marketing tactic than anything, the idea 79 00:04:49,080 --> 00:04:51,599 Speaker 3: of a soft drink versus an energy drink, which seems 80 00:04:52,200 --> 00:04:56,600 Speaker 3: relatively a recent phenomenon in terms of advertising. Around thirty 81 00:04:56,600 --> 00:05:01,080 Speaker 3: percent of caffeine consumers like their drinks a little on 82 00:05:01,120 --> 00:05:05,800 Speaker 3: the stronger side. Like you said, the aforementioned monster. Shout 83 00:05:05,839 --> 00:05:08,400 Speaker 3: out to Matt Frederick red Bull you also mentioned and 84 00:05:08,440 --> 00:05:12,719 Speaker 3: Celsius that I also mentioned. When we were younger, before 85 00:05:12,800 --> 00:05:15,000 Speaker 3: the days of Red Bull and these kind of drinks, 86 00:05:15,240 --> 00:05:16,520 Speaker 3: there was Jolt cola. 87 00:05:17,080 --> 00:05:21,760 Speaker 1: Yes, yeah, I love that you're mentioning Jolt cola. Due 88 00:05:21,839 --> 00:05:24,760 Speaker 1: to my Tennessee and background, I also have to shout 89 00:05:24,800 --> 00:05:29,760 Speaker 1: out doctor enough, not spelled the way you think, doctor enough. 90 00:05:29,880 --> 00:05:31,400 Speaker 3: There's never enough doctor enough. 91 00:05:31,560 --> 00:05:34,919 Speaker 1: Well because they were so energetic when they invented it 92 00:05:34,960 --> 00:05:37,280 Speaker 1: that they had to spell it E and UF because 93 00:05:37,279 --> 00:05:39,360 Speaker 1: they were in a hurry. We'll get to it, right, 94 00:05:39,400 --> 00:05:41,279 Speaker 1: We're going to get to all of this. We'll have 95 00:05:41,320 --> 00:05:45,240 Speaker 1: some personal anecdotes and shout outs to things that got 96 00:05:45,320 --> 00:05:51,839 Speaker 1: us through our associated musical and theatrical performances back in 97 00:05:51,880 --> 00:05:52,280 Speaker 1: the day. 98 00:05:53,480 --> 00:05:53,760 Speaker 3: Yeah. 99 00:05:53,880 --> 00:05:57,200 Speaker 1: Right now, if you are looking at a can of 100 00:05:57,320 --> 00:06:02,240 Speaker 1: your average cola, you're looking at third three milligrams of caffeine. 101 00:06:02,960 --> 00:06:08,080 Speaker 1: One average cup of coffee that's ninety six milligrams of caffeine. 102 00:06:08,440 --> 00:06:13,160 Speaker 1: And now we get to an escalation when we get 103 00:06:13,160 --> 00:06:15,120 Speaker 1: to energy drinks, right, we. 104 00:06:15,040 --> 00:06:17,800 Speaker 3: Do a sixteen ounce one of the Skinny Boy cans 105 00:06:17,839 --> 00:06:22,279 Speaker 3: of Red Bull contains one hundred and sixty milligrams of caffeine. 106 00:06:22,560 --> 00:06:24,080 Speaker 3: We're also we're not going to talk too much about 107 00:06:24,080 --> 00:06:26,400 Speaker 3: sugar today, but it's something to be said about that 108 00:06:26,520 --> 00:06:29,320 Speaker 3: from a marketing standpoint in and of itself, because remember 109 00:06:29,360 --> 00:06:31,719 Speaker 3: back in the day where sugar was advertised like to 110 00:06:31,720 --> 00:06:35,600 Speaker 3: give you pep. It's the idea of like a sugar high. 111 00:06:35,640 --> 00:06:37,360 Speaker 3: But we don't really think about it in those terms 112 00:06:37,360 --> 00:06:41,240 Speaker 3: so much anymore. And a lot of these highly caffeinated 113 00:06:41,320 --> 00:06:44,760 Speaker 3: drinks are on the diet side in terms of like 114 00:06:44,839 --> 00:06:48,120 Speaker 3: sugar free Red Bulls being so popular and Celsius being 115 00:06:48,240 --> 00:06:52,360 Speaker 3: mega low sugar, mega high caffeine. What are those little 116 00:06:52,560 --> 00:06:58,080 Speaker 3: like absolutely condensed energy shots. There's a bunch of those now, 117 00:06:58,120 --> 00:06:59,080 Speaker 3: but I think there was the OG. 118 00:07:00,160 --> 00:07:04,360 Speaker 1: Yeah, the OG five hour energy which I've I've messed with. 119 00:07:04,440 --> 00:07:07,120 Speaker 1: I'll mess with a five hour energy shot that has 120 00:07:07,320 --> 00:07:11,920 Speaker 1: two hundred milligrams of caffeine. Also, it's essentially a vitamin 121 00:07:12,040 --> 00:07:13,080 Speaker 1: B overdose. 122 00:07:14,440 --> 00:07:17,000 Speaker 2: I gotta jump in here. Yeah, we got an outside here. 123 00:07:17,520 --> 00:07:19,840 Speaker 4: We had a field trip earlier this year that I 124 00:07:19,840 --> 00:07:21,960 Speaker 4: won't spoil, but we have an upcoming episode about it. 125 00:07:22,640 --> 00:07:25,920 Speaker 4: And part of the gig was I had to go 126 00:07:26,560 --> 00:07:28,760 Speaker 4: and pick up a lot of field recording equipment from 127 00:07:28,800 --> 00:07:31,280 Speaker 4: the office, which is like, you know, thousands of dollars 128 00:07:31,280 --> 00:07:34,360 Speaker 4: worth of stuff, and then drive it over to. 129 00:07:34,360 --> 00:07:36,600 Speaker 2: The said thing. And so I was like, crap, I 130 00:07:36,600 --> 00:07:38,480 Speaker 2: eat oil from my car. I taxed Ben. Ben got 131 00:07:38,480 --> 00:07:39,720 Speaker 2: me some oil, So I put it in there. 132 00:07:39,920 --> 00:07:42,600 Speaker 4: I sold a little five hour energy that Ben had 133 00:07:42,640 --> 00:07:44,400 Speaker 4: bought himself, that just sitting in my car waiting for 134 00:07:44,400 --> 00:07:46,040 Speaker 4: the next time I see it. It's spent a long time, 135 00:07:46,760 --> 00:07:48,880 Speaker 4: but you will get that five energy that's been sitting 136 00:07:48,920 --> 00:07:50,040 Speaker 4: in the Atlantis stun for a while. 137 00:07:50,080 --> 00:07:52,920 Speaker 3: Now. Yeah, that just makes it stronger, right, makes it better. 138 00:07:54,040 --> 00:07:55,600 Speaker 1: Vintage, it's vintage. 139 00:07:56,000 --> 00:07:57,880 Speaker 3: It soaks up the power of the yellow sun. 140 00:07:58,840 --> 00:08:02,480 Speaker 1: There we go. I like how it's a superhero origin 141 00:08:02,560 --> 00:08:06,360 Speaker 1: story and we cannot wait to share that very weird 142 00:08:06,440 --> 00:08:10,320 Speaker 1: episode with you folks. Unfortunately, we do have a little 143 00:08:10,360 --> 00:08:15,360 Speaker 1: bit of a moratorium until we meaning I get our 144 00:08:15,600 --> 00:08:19,080 Speaker 1: stuff together on that interview. We can tell you there 145 00:08:19,160 --> 00:08:23,920 Speaker 1: is a house involved, as well as some waffles involved. No, 146 00:08:24,160 --> 00:08:29,120 Speaker 1: I think you and I were all surprised when we 147 00:08:29,280 --> 00:08:33,480 Speaker 1: got some stats from our excellent research associate Ren that 148 00:08:33,640 --> 00:08:38,680 Speaker 1: showed us per the Mayo Clinic four hundred milligrams is 149 00:08:38,760 --> 00:08:43,600 Speaker 1: the maximum amount of caffeine a healthy adult can consume 150 00:08:43,840 --> 00:08:49,080 Speaker 1: per day without experiencing the wiggly wobbles, you know, the 151 00:08:49,160 --> 00:08:51,920 Speaker 1: averse side effects like heart palpitations and so on. 152 00:08:52,160 --> 00:08:56,319 Speaker 3: Yeah, yeah, don't want that. But you know, per Wren's 153 00:08:56,440 --> 00:08:59,679 Speaker 3: excellent outline, if you were to decide to shotgun three 154 00:08:59,760 --> 00:09:02,680 Speaker 3: energy drinks in the parking lot of a Bucky's, it 155 00:09:02,760 --> 00:09:05,959 Speaker 3: is perfectly legal. Although we do know that lawsuits can 156 00:09:06,080 --> 00:09:11,760 Speaker 3: arise from perhaps under advertising and over caffeinating certain beverages. 157 00:09:11,800 --> 00:09:14,240 Speaker 3: I'm looking at you, Panera Bread Company with your like 158 00:09:14,920 --> 00:09:18,360 Speaker 3: deathly caffeinated sodas that are just sort of masquerading as 159 00:09:18,400 --> 00:09:22,200 Speaker 3: regular sodas and instantly cause people to have these gnarly 160 00:09:22,320 --> 00:09:23,000 Speaker 3: side effects. 161 00:09:23,320 --> 00:09:26,240 Speaker 1: Yeah, they got in trouble for that. When anybody doing 162 00:09:26,320 --> 00:09:29,520 Speaker 1: the quick we won't call it cocktail Napkin math, but 163 00:09:29,600 --> 00:09:34,359 Speaker 1: anybody doing the quick celsius Napkin math here, four hundred milligrams. 164 00:09:34,720 --> 00:09:38,160 Speaker 1: If one cup of coffee is ninety six milligrams, you're 165 00:09:38,240 --> 00:09:41,960 Speaker 1: looking at a little under four cups of coffee per day. 166 00:09:42,480 --> 00:09:45,319 Speaker 3: And if you're looking at marketing, sometimes on these energy drinks, 167 00:09:45,320 --> 00:09:48,040 Speaker 3: you will often see a little legend on the back 168 00:09:48,360 --> 00:09:51,040 Speaker 3: with a little symbol of a cup of coffee and 169 00:09:51,360 --> 00:09:54,520 Speaker 3: bragging that this one little skinny can of energy drink 170 00:09:54,559 --> 00:09:57,400 Speaker 3: contains the equivalent of like six or seven cups of coffee. 171 00:09:57,400 --> 00:09:59,240 Speaker 3: And that's like a feature, not a bug. 172 00:09:59,600 --> 00:10:02,400 Speaker 1: Right right, This is bad for you. 173 00:10:02,400 --> 00:10:03,079 Speaker 3: You're welcome. 174 00:10:03,400 --> 00:10:07,120 Speaker 1: The energy drink industry is worth one hundred and ninety 175 00:10:07,160 --> 00:10:13,480 Speaker 1: three billion US dollars and bad for you, good for business. Yes, yeah, yes, 176 00:10:13,600 --> 00:10:18,000 Speaker 1: so say we all. And you might be surprised, folks, 177 00:10:18,080 --> 00:10:22,760 Speaker 1: to learn that the United States is the top consumer 178 00:10:23,280 --> 00:10:26,719 Speaker 1: of energy drinks across the world. I don't know if 179 00:10:26,720 --> 00:10:31,040 Speaker 1: that's surprising, because this is tweakers over here in the US. 180 00:10:31,280 --> 00:10:31,559 Speaker 3: Yeah. 181 00:10:31,720 --> 00:10:35,560 Speaker 1: Like Dennis Leary said, once upon a time, the United 182 00:10:35,600 --> 00:10:39,800 Speaker 1: States is the country where cocaine didn't have enough pep. 183 00:10:40,160 --> 00:10:42,960 Speaker 1: Someone was walking down the street and they said, what 184 00:10:43,040 --> 00:10:43,760 Speaker 1: if we may. 185 00:10:43,760 --> 00:10:48,880 Speaker 3: Crack so meth It does seem like the culture of 186 00:10:49,080 --> 00:10:55,199 Speaker 3: multitasking and bad work life boundaries here in the United 187 00:10:55,240 --> 00:10:58,840 Speaker 3: States could well be a reason for those stats. 188 00:11:00,240 --> 00:11:04,920 Speaker 1: And here we go into the ridiculous origin story, because 189 00:11:05,280 --> 00:11:09,960 Speaker 1: despite being the world's top consumer of energy drinks, the 190 00:11:10,120 --> 00:11:15,200 Speaker 1: United States did not invent this concept. And we're going 191 00:11:15,280 --> 00:11:17,840 Speaker 1: to find out about that in a second. We are 192 00:11:17,880 --> 00:11:22,400 Speaker 1: not medical professionals. This is not medical advice. The FDA 193 00:11:22,559 --> 00:11:26,840 Speaker 1: Food and Drug Administration of the US considers all energy 194 00:11:26,920 --> 00:11:31,720 Speaker 1: drinks not to be medicinal. They are dietary supplements, which 195 00:11:31,720 --> 00:11:35,600 Speaker 1: loop right, which speaks to your point, Nol about how 196 00:11:36,480 --> 00:11:39,319 Speaker 1: there's no one to stop you from shotgun in a 197 00:11:39,440 --> 00:11:43,800 Speaker 1: celsius or a nase at the BUCkies. The products are 198 00:11:43,840 --> 00:11:47,839 Speaker 1: not reviewed in any serious way before they hit the shelves. 199 00:11:48,200 --> 00:11:51,400 Speaker 3: Don't care for that, Ben, don't care for that, especially 200 00:11:51,440 --> 00:11:55,319 Speaker 3: with a lot of young people housing these highly caffeinated 201 00:11:55,320 --> 00:11:59,959 Speaker 3: and arguably addictive Oh one hundred percent. Yeah, whether it's 202 00:12:00,000 --> 00:12:03,920 Speaker 3: physically addictive or just like psychologically addictive because it gives 203 00:12:04,000 --> 00:12:05,960 Speaker 3: you a quote unquote edge, you know what I mean. 204 00:12:06,120 --> 00:12:09,080 Speaker 3: And again, not medical professionals, but it does weird me 205 00:12:09,120 --> 00:12:11,640 Speaker 3: out a little bit. There's not more oversight to this stuff. 206 00:12:11,800 --> 00:12:15,040 Speaker 1: One hundred percent, man, Yeah, one hundred percent of your 207 00:12:15,120 --> 00:12:19,080 Speaker 1: daily caffine inte just in one zip in one zip. 208 00:12:19,640 --> 00:12:24,480 Speaker 1: So here's the deal, folks. The energy drinks that you 209 00:12:24,559 --> 00:12:28,960 Speaker 1: see in your typical American gas station wouldn't have been 210 00:12:28,960 --> 00:12:33,240 Speaker 1: a thing were it not for the proud nation of Japan. 211 00:12:34,120 --> 00:12:39,160 Speaker 1: During the nineteen sixties, they really led to charge on 212 00:12:39,520 --> 00:12:43,920 Speaker 1: energy drinks. But there was a long time coming, right. 213 00:12:44,040 --> 00:12:49,360 Speaker 1: Japanese research is really the culmination of an earlier bevy 214 00:12:49,559 --> 00:12:52,720 Speaker 1: of research. We've got to shout out one of our 215 00:12:53,000 --> 00:12:58,280 Speaker 1: favorite soda companies on the planet being all Atlanta Boys 216 00:12:58,440 --> 00:13:00,720 Speaker 1: these days. Coca Cola. 217 00:13:01,200 --> 00:13:05,680 Speaker 3: Coca cola, the coca is for cocaine, invented in eighteen 218 00:13:05,720 --> 00:13:08,680 Speaker 3: eighty six by doctor John Pemberton, who is a Confederate 219 00:13:09,160 --> 00:13:11,520 Speaker 3: veteran in quote who had a bit of a sweet 220 00:13:11,520 --> 00:13:16,880 Speaker 3: tooth for the hard stuff, the dope morphine. In fact, 221 00:13:17,080 --> 00:13:20,560 Speaker 3: that was his malign it was yeah uh. And of 222 00:13:20,559 --> 00:13:22,319 Speaker 3: course the product did get its name from the two 223 00:13:22,440 --> 00:13:26,920 Speaker 3: key ingredients, the African cola nut and the South American 224 00:13:27,080 --> 00:13:30,360 Speaker 3: coca leaf. And boy o boy, this is a fun 225 00:13:30,400 --> 00:13:32,520 Speaker 3: opportunity to mention this, and I think it's come up. 226 00:13:32,760 --> 00:13:39,599 Speaker 3: But technically, Coca cola today still contained would contain cocaine 227 00:13:39,880 --> 00:13:44,160 Speaker 3: if they did not de cocaine afy the coca that 228 00:13:44,240 --> 00:13:47,880 Speaker 3: goes into it, and apparently the cocaine that is generated 229 00:13:47,920 --> 00:13:52,560 Speaker 3: from that is a revenue stream in and of itself. 230 00:13:52,880 --> 00:13:56,439 Speaker 1: Yeah, it's medicinal. It can be prescribed to you by 231 00:13:56,679 --> 00:14:01,000 Speaker 1: a doctor who is surely on the up and up 232 00:14:01,120 --> 00:14:05,200 Speaker 1: the the feel good variety, right right, yes, the doctor. 233 00:14:05,280 --> 00:14:09,240 Speaker 1: Never enough, we would call it cola nut has the caffeine, 234 00:14:09,520 --> 00:14:13,000 Speaker 1: the coca leaf. You know, you can derive cocaine from 235 00:14:13,080 --> 00:14:15,960 Speaker 1: it if you are clever and motivated. That is the 236 00:14:16,000 --> 00:14:20,440 Speaker 1: original recipe for coca cola, and it was Pemberton meant 237 00:14:20,560 --> 00:14:25,960 Speaker 1: this to combat that all too common mid afternoon post 238 00:14:26,080 --> 00:14:31,880 Speaker 1: lunch lethargy. But as you were saying, no politics, and 239 00:14:32,000 --> 00:14:35,960 Speaker 1: the law intervened. In nineteen twenty two, the Harrison Act 240 00:14:36,240 --> 00:14:40,440 Speaker 1: prohibited the import of coca leaves into the good old 241 00:14:40,720 --> 00:14:44,040 Speaker 1: United States of America. But by the time this happened, 242 00:14:44,480 --> 00:14:47,760 Speaker 1: Pemberton is kind of out of the picture. Coca Cola 243 00:14:47,920 --> 00:14:50,840 Speaker 1: is run by a guy named Candler who has a 244 00:14:50,840 --> 00:14:54,600 Speaker 1: lot of roads and buildings named after him in Atlanta 245 00:14:55,800 --> 00:14:57,520 Speaker 1: and cocaine. 246 00:14:57,520 --> 00:14:59,200 Speaker 3: I live off of his road. I live off of 247 00:14:59,240 --> 00:15:01,960 Speaker 3: one of his roads. Not to docks myself, because you'll 248 00:15:02,000 --> 00:15:04,000 Speaker 3: never figure it out, because to your point, then there 249 00:15:04,040 --> 00:15:04,840 Speaker 3: are quite a few. 250 00:15:04,960 --> 00:15:09,120 Speaker 1: There's so many this At this point in the early 251 00:15:09,240 --> 00:15:14,360 Speaker 1: nineteen twenties, Coca Cola is already a giant, and they 252 00:15:14,400 --> 00:15:19,600 Speaker 1: have a small army a very influential lobbyists. So other 253 00:15:19,840 --> 00:15:26,360 Speaker 1: businesses are forced to close because their income stream depended 254 00:15:26,400 --> 00:15:31,840 Speaker 1: on marketing cocaine based products. However, as you alluded to 255 00:15:32,000 --> 00:15:36,800 Speaker 1: so beautifully earlier, Coca Cola got an exception. They got 256 00:15:36,800 --> 00:15:41,680 Speaker 1: a loophole. They rubbed the level. Yeah, they rubbed the 257 00:15:41,800 --> 00:15:45,080 Speaker 1: right elbows and weaknesses in congress. 258 00:15:45,280 --> 00:15:48,680 Speaker 3: Oh yeah, circular motion exactly, That's how it's done. 259 00:15:48,880 --> 00:15:52,960 Speaker 1: Yeah, this gave them. This gave Coca Cola a right 260 00:15:53,080 --> 00:15:58,680 Speaker 1: to use, as you said, decocainified leaves in their recipe. 261 00:15:58,960 --> 00:16:04,640 Speaker 1: And so now, despite being named Coca Cola, the beverage 262 00:16:05,080 --> 00:16:10,120 Speaker 1: was relying on caffeine and sugar to provide a more 263 00:16:10,320 --> 00:16:11,520 Speaker 1: moderate pick me up. 264 00:16:12,000 --> 00:16:13,920 Speaker 3: Where were we gonna get that zip? We gotta put 265 00:16:13,920 --> 00:16:15,520 Speaker 3: this z We lost the zip. We gotta put the 266 00:16:15,560 --> 00:16:20,720 Speaker 3: zip back. Yes, caffeine indeed. Doctor Enough, Wow, he came 267 00:16:20,760 --> 00:16:30,920 Speaker 3: next in the American Quest for Energy drinks. Doctor Enough 268 00:16:31,000 --> 00:16:35,040 Speaker 3: not a real person, sadly, a sort of like Doctor 269 00:16:35,080 --> 00:16:37,640 Speaker 3: Pepper or Doctor Bob, which is one of my favorite 270 00:16:37,680 --> 00:16:41,160 Speaker 3: off brand. Doctor Drinks was invented in nineteen forty nine 271 00:16:41,160 --> 00:16:45,400 Speaker 3: by a chemist named Bill Schwartz in Chicago, as addressed 272 00:16:45,480 --> 00:16:50,400 Speaker 3: during the Fad Diets episode. Also research associated by Wren. 273 00:16:50,680 --> 00:16:54,920 Speaker 3: Amphetamines were prescribed to US soldiers during World War Two 274 00:16:55,160 --> 00:17:03,720 Speaker 3: to boost energy and morale. Arguable once the come down happens, 275 00:17:04,040 --> 00:17:05,800 Speaker 3: I would argue that the morale is not is going 276 00:17:05,840 --> 00:17:07,720 Speaker 3: to suffer a little bit. But I guess I get 277 00:17:07,720 --> 00:17:08,560 Speaker 3: what they were going for. 278 00:17:08,960 --> 00:17:13,679 Speaker 1: Yeah, but it also created some serious addiction problems. And 279 00:17:13,720 --> 00:17:17,320 Speaker 1: we see this all the time in modern conflict. Right, 280 00:17:17,440 --> 00:17:22,360 Speaker 1: Like service members returning from the Vietnam War were heavily 281 00:17:22,440 --> 00:17:25,480 Speaker 1: dosed with painkillers and they came back to the States 282 00:17:25,520 --> 00:17:28,600 Speaker 1: with an itch they couldn't scratch. The same thing happened 283 00:17:28,640 --> 00:17:31,200 Speaker 1: to a lot of US soldiers in World War Two. 284 00:17:31,720 --> 00:17:35,640 Speaker 1: They survived the war, they came back to the States 285 00:17:36,119 --> 00:17:41,200 Speaker 1: and they were missing that extra zippity doo dah. And 286 00:17:42,960 --> 00:17:45,440 Speaker 1: this is where doctor Enough comes in. Like we said, 287 00:17:45,520 --> 00:17:50,280 Speaker 1: our buddy Bill Schwartz creates a lemon lime soda that 288 00:17:50,320 --> 00:17:51,040 Speaker 1: you can still find. 289 00:17:51,119 --> 00:17:53,640 Speaker 3: I thought it was lemon lime. Interesting, Yeah, you. 290 00:17:53,600 --> 00:17:57,480 Speaker 1: Can still find it in East Tennessee today. So when 291 00:17:57,680 --> 00:18:00,880 Speaker 1: we get on our road trip up to that part 292 00:18:00,920 --> 00:18:03,719 Speaker 1: of the world, we're gonna have some pals. That's what 293 00:18:03,760 --> 00:18:07,240 Speaker 1: we're gonna ask. We're going to drink some doctor enough. 294 00:18:08,200 --> 00:18:13,320 Speaker 1: This stuff is not initially marketed as you know, a 295 00:18:13,359 --> 00:18:16,680 Speaker 1: beverage you would have at lunch or dinner. Instead, it's 296 00:18:16,720 --> 00:18:20,800 Speaker 1: a tonic. It's a medicinal substance that is supposed to 297 00:18:21,600 --> 00:18:24,400 Speaker 1: supposed to pick you up if you're a tired housewife, 298 00:18:24,560 --> 00:18:28,119 Speaker 1: if you're a business tycoon, if you're a farmer laboring 299 00:18:28,240 --> 00:18:31,960 Speaker 1: from dawn to dusk. And just like the five hour 300 00:18:32,160 --> 00:18:36,199 Speaker 1: energy drink later, this has a lot of vitamin B 301 00:18:36,920 --> 00:18:38,320 Speaker 1: and a little bit of caffeine. 302 00:18:38,640 --> 00:18:40,200 Speaker 3: You know what else has a lot of vitamin B 303 00:18:40,320 --> 00:18:44,120 Speaker 3: and it ben hm hmm cocaine oil on the streets 304 00:18:44,359 --> 00:18:47,040 Speaker 3: because that is a cutting agent that is very very 305 00:18:47,080 --> 00:18:50,359 Speaker 3: popular because it can cut down into a clear, you know, 306 00:18:50,359 --> 00:18:56,080 Speaker 3: a powdery white consistency substance, and it does actually give 307 00:18:56,119 --> 00:18:58,239 Speaker 3: you a little bit of zip. So it is a 308 00:18:58,359 --> 00:19:02,000 Speaker 3: hugely popular cut agent to get more bang for your 309 00:19:02,000 --> 00:19:03,879 Speaker 3: buck when you're slinging. 310 00:19:03,560 --> 00:19:06,720 Speaker 1: Drugs better than fentanyl, I guess, but I would say so, 311 00:19:07,240 --> 00:19:10,480 Speaker 1: but I'm just learning this now. Oh my gosh, this 312 00:19:10,560 --> 00:19:12,679 Speaker 1: is why I love you twelve. 313 00:19:12,680 --> 00:19:14,000 Speaker 3: Sorry, I'm not that I don't mean to be the 314 00:19:14,400 --> 00:19:16,880 Speaker 3: drugs facts guy. I know a lot of other stuff too, 315 00:19:16,920 --> 00:19:19,520 Speaker 3: but yeah, I actually just learned this recently on a 316 00:19:19,600 --> 00:19:22,199 Speaker 3: on a podcast called a Shock Incarceration that I'm working on. 317 00:19:22,240 --> 00:19:22,960 Speaker 3: That's a lot of fun. 318 00:19:23,160 --> 00:19:26,160 Speaker 1: Mm hmmm. Oh yeah. I like schalk incarceration as well. 319 00:19:26,200 --> 00:19:29,919 Speaker 1: I'm excited to hear more of it. So here's the 320 00:19:29,920 --> 00:19:34,080 Speaker 1: thing about Doctor Enough. It was never a success in 321 00:19:34,119 --> 00:19:37,880 Speaker 1: the national market, but it did catch fire and become 322 00:19:37,920 --> 00:19:42,600 Speaker 1: a regional hit in Tennessee, North Carolina, Virginia, and West Virginia. 323 00:19:43,440 --> 00:19:46,159 Speaker 1: And that's why we have to drive up. We've got 324 00:19:46,240 --> 00:19:48,160 Speaker 1: to take a road trip to East Tennessee to get 325 00:19:48,160 --> 00:19:52,040 Speaker 1: some doctor Enough. People still swear by it. I remember 326 00:19:52,240 --> 00:19:58,000 Speaker 1: older relatives telling me this could do all sorts of things. 327 00:19:58,000 --> 00:20:01,280 Speaker 1: It was like a light panacea. We also have to 328 00:20:01,320 --> 00:20:05,320 Speaker 1: take a quick quick tangent here, folks. Soft drinks were 329 00:20:05,359 --> 00:20:09,000 Speaker 1: cold soft drinks originally to indicate that they did not 330 00:20:09,520 --> 00:20:15,639 Speaker 1: contain alcohol. And our super producer Max unfortunately just disclose 331 00:20:15,720 --> 00:20:18,920 Speaker 1: to us that he cannot have energy drinks nor soft 332 00:20:19,000 --> 00:20:21,160 Speaker 1: drinks due to the condition. 333 00:20:21,520 --> 00:20:22,560 Speaker 3: The dreaded condition. 334 00:20:23,240 --> 00:20:24,240 Speaker 2: I gotta have coffee though. 335 00:20:24,440 --> 00:20:27,560 Speaker 3: Okay, well, that's good coffee is the og and that's 336 00:20:27,600 --> 00:20:32,639 Speaker 3: what my it's my preference as well. Oh yeah, you 337 00:20:32,640 --> 00:20:34,639 Speaker 3: can do it up so many different ways. And it also, 338 00:20:34,880 --> 00:20:38,440 Speaker 3: you know, doesn't have all of the crazy chemical additives 339 00:20:38,480 --> 00:20:43,160 Speaker 3: that some of these drinks have. Soft drinks, hard cider, 340 00:20:43,520 --> 00:20:46,439 Speaker 3: hard seltzer. Yeah, there you go. In case you were wondering, 341 00:20:46,440 --> 00:20:49,000 Speaker 3: which you probably weren't. I think it's a little self explanatory. 342 00:20:49,480 --> 00:20:53,040 Speaker 3: Hard boiled eggs very much the same thing. 343 00:20:53,040 --> 00:20:56,520 Speaker 1: One hundred percent the same thing. Uh No one fact 344 00:20:56,640 --> 00:21:03,720 Speaker 1: check us ever, So there there is maybe some sand 345 00:21:03,800 --> 00:21:09,440 Speaker 1: to the claim that vitamin B heavy drinks can be 346 00:21:10,160 --> 00:21:16,119 Speaker 1: somehow restorative, because conditions like lethargy and fatigue can be 347 00:21:16,280 --> 00:21:18,600 Speaker 1: linked to vitamin B deficiencies. 348 00:21:18,840 --> 00:21:20,560 Speaker 3: Well, and a lot of times you'll hear about rock 349 00:21:20,600 --> 00:21:25,080 Speaker 3: stars or you know, folks on the road touring actors 350 00:21:25,119 --> 00:21:28,680 Speaker 3: even having like a medic on staff or a personal 351 00:21:28,720 --> 00:21:30,560 Speaker 3: doctor who will shoot them in the butt with some 352 00:21:30,680 --> 00:21:33,200 Speaker 3: B twelve to get them through the day. 353 00:21:33,680 --> 00:21:35,000 Speaker 1: That's how you know you're famous. 354 00:21:35,440 --> 00:21:37,440 Speaker 3: That's how you know you're famous. They are real popular 355 00:21:37,480 --> 00:21:41,320 Speaker 3: and the whole medspa craze of today, like with all 356 00:21:41,320 --> 00:21:46,040 Speaker 3: these glp ones and various types of injectables. People are 357 00:21:46,040 --> 00:21:49,399 Speaker 3: really into injecting themselves with both B twelve. Not that 358 00:21:49,400 --> 00:21:51,120 Speaker 3: that's like a brand new thing at all, but it's 359 00:21:51,160 --> 00:21:52,960 Speaker 3: just it seems like it's having a bit of a 360 00:21:52,960 --> 00:21:54,280 Speaker 3: resurgence in popularity. 361 00:21:54,560 --> 00:21:58,280 Speaker 1: Yeah. Yeah. Josh Clark and Chuck Bryant from Stuff You 362 00:21:58,280 --> 00:22:01,679 Speaker 1: Should Know, as well as Jonathan Strickland aka The Twister, 363 00:22:02,119 --> 00:22:04,400 Speaker 1: have it in their contracts that they have to get 364 00:22:04,400 --> 00:22:07,400 Speaker 1: shot in the butt with vitamin B twelve before recording. 365 00:22:08,160 --> 00:22:10,440 Speaker 3: It's true. Gives them the zip, give them the pep 366 00:22:10,520 --> 00:22:13,000 Speaker 3: they need to give you the content you crave. 367 00:22:13,359 --> 00:22:17,080 Speaker 1: There we go, So that is also they're gonna be 368 00:22:17,119 --> 00:22:20,920 Speaker 1: so mad at us if they hear that. While Americans 369 00:22:21,040 --> 00:22:26,560 Speaker 1: are enjoying the energy buzz from these sodas that have 370 00:22:26,680 --> 00:22:31,400 Speaker 1: vitamins but no longer have cocaine, we flash to Japan. 371 00:22:31,920 --> 00:22:36,040 Speaker 1: We journey to a place called Taisho Pharmaceutical Company, and 372 00:22:36,359 --> 00:22:40,800 Speaker 1: the clever boffins there are trying to figure out how 373 00:22:40,840 --> 00:22:45,600 Speaker 1: to make an energy beverage with a higher caffeine content, 374 00:22:46,200 --> 00:22:51,200 Speaker 1: and this is where they stumble across something we call taurine. 375 00:22:52,640 --> 00:22:55,720 Speaker 3: In the modern market, the common active ingredient and most 376 00:22:55,840 --> 00:23:01,719 Speaker 3: energy drinks includes tarine, sugar, and of course caffeine. Caffeine 377 00:23:01,920 --> 00:23:05,720 Speaker 3: was first isolated from the coffee bean by Francis Runge 378 00:23:06,119 --> 00:23:10,080 Speaker 3: in eighteen nineteen, and it is the first major chemical 379 00:23:10,080 --> 00:23:15,040 Speaker 3: compound responsible for increasing energy levels. And according to our 380 00:23:15,080 --> 00:23:18,639 Speaker 3: Alma mater, how stuff works, Caffeine works by blocking the 381 00:23:18,720 --> 00:23:22,439 Speaker 3: effects of a dentisine, a brain chemical involved in sleep. 382 00:23:22,720 --> 00:23:26,439 Speaker 3: When caffeine blocks adnizine, it causes neurons in the brain 383 00:23:26,600 --> 00:23:30,280 Speaker 3: to fire, giving you that that oh so pleasant zippity 384 00:23:30,320 --> 00:23:34,280 Speaker 3: dudeout feeling that we're all chasing p pu pew. That's 385 00:23:34,320 --> 00:23:35,320 Speaker 3: the sound of neurons fire. 386 00:23:35,720 --> 00:23:41,520 Speaker 1: Right. So, when this chemical is blocked, your body in 387 00:23:41,560 --> 00:23:45,600 Speaker 1: your brain essentially enter what we would call fight or 388 00:23:45,680 --> 00:23:48,840 Speaker 1: flight mode. And that's because the little pew pew pew 389 00:23:49,000 --> 00:23:54,520 Speaker 1: signals in your neurds cause your pituitary gland to make adrenaline. 390 00:23:54,600 --> 00:23:59,840 Speaker 1: Adrenaline is your number one superpower hormonally, it is your 391 00:24:00,040 --> 00:24:04,199 Speaker 1: survival hormone. It's what causes your heart to beat faster, 392 00:24:04,600 --> 00:24:08,040 Speaker 1: it makes your liver secrete more sugar into your bloodstream 393 00:24:08,119 --> 00:24:11,080 Speaker 1: that gives you an energy high. And then at the 394 00:24:11,200 --> 00:24:17,160 Speaker 1: same time, caffeine does help your mood. It rigs your mood. 395 00:24:17,359 --> 00:24:21,320 Speaker 1: It gives you dopamine, and that's why we have such 396 00:24:21,400 --> 00:24:25,800 Speaker 1: strong associations with a nice cup of coffee or a 397 00:24:25,840 --> 00:24:27,679 Speaker 1: little espresso in the morning. 398 00:24:28,040 --> 00:24:30,120 Speaker 3: Yeah, but if you're not careful, you can also experience 399 00:24:30,119 --> 00:24:31,919 Speaker 3: some of those negative side effects in the form of 400 00:24:31,920 --> 00:24:34,920 Speaker 3: a caffeine crash. Caffeine is a stimulant, so well, it 401 00:24:34,960 --> 00:24:37,200 Speaker 3: probably won't kill you unless you have some sort of 402 00:24:37,240 --> 00:24:40,560 Speaker 3: pre existing heart condition. For example, it does put stress 403 00:24:40,760 --> 00:24:43,840 Speaker 3: on your nervous system as a whole, and this stress 404 00:24:44,200 --> 00:24:48,200 Speaker 3: can lead to what is often colloquially referred to as 405 00:24:48,200 --> 00:24:51,399 Speaker 3: the jitters, a form of anxiety that many of us 406 00:24:51,440 --> 00:24:55,480 Speaker 3: feel hours after we've had a little too much caffeine. 407 00:24:56,440 --> 00:25:00,840 Speaker 1: Yeah, it can give you the jimmys, the palpitations. So 408 00:25:00,960 --> 00:25:03,159 Speaker 1: this is where we see a new player on the 409 00:25:03,280 --> 00:25:08,240 Speaker 1: stage touring. So I don't know about you, no MX, 410 00:25:08,320 --> 00:25:12,720 Speaker 1: but I first learned about tourine when I was reading 411 00:25:12,880 --> 00:25:18,040 Speaker 1: the ingredient label ingredients label on a can of red bull. 412 00:25:18,119 --> 00:25:22,840 Speaker 1: I said, okay, caffeine, get it, Vitamin B copy. Try 413 00:25:23,600 --> 00:25:24,520 Speaker 1: what is tory? 414 00:25:25,080 --> 00:25:28,000 Speaker 3: Well, we'll tell you. It is a substance an amino 415 00:25:28,040 --> 00:25:31,840 Speaker 3: acid to be specific, that occurs naturally in foods that 416 00:25:31,880 --> 00:25:35,240 Speaker 3: are high in protein, like chicken or fish. Well, amino 417 00:25:35,240 --> 00:25:39,360 Speaker 3: acids are used to synthesize protein. Only nine of them 418 00:25:39,480 --> 00:25:43,920 Speaker 3: are absolutely essential for human life, and the Cleveland Clinic 419 00:25:44,200 --> 00:25:48,600 Speaker 3: reports that taurine is not one of them. It's it's 420 00:25:48,640 --> 00:25:52,119 Speaker 3: the extra one. Yeah, you don't need it? Yeah, do 421 00:25:52,119 --> 00:25:53,080 Speaker 3: you want it? Maybe? 422 00:25:53,840 --> 00:25:57,360 Speaker 1: Right? So it sounds useful if you're a young Ben 423 00:25:57,480 --> 00:26:00,720 Speaker 1: Bullen reading the back of a can, because you're the 424 00:26:00,760 --> 00:26:04,280 Speaker 1: guy who reads ingredient lists for fun. But there is 425 00:26:04,800 --> 00:26:07,520 Speaker 1: to your point, Noel, there is very little to suggest 426 00:26:07,560 --> 00:26:12,520 Speaker 1: that taurine as an additive helps your body's energy production. 427 00:26:13,080 --> 00:26:16,720 Speaker 1: We know it helps with other stuff. Taurine is imperative 428 00:26:16,760 --> 00:26:21,679 Speaker 1: to your vision, your digestion, and your nervous system. And 429 00:26:21,720 --> 00:26:24,600 Speaker 1: this is where we get to we get to one 430 00:26:24,640 --> 00:26:30,880 Speaker 1: of the other big energy rush sources for humanity, glucose. 431 00:26:31,400 --> 00:26:34,480 Speaker 3: I ask glucose not to be confused with gluten. That's 432 00:26:34,520 --> 00:26:36,960 Speaker 3: its own thing and probably worthy of an episode on 433 00:26:37,040 --> 00:26:39,960 Speaker 3: its own. While we're in the like, yeah, the health, 434 00:26:39,960 --> 00:26:43,199 Speaker 3: it's the food science realm, right, and the idea of 435 00:26:43,400 --> 00:26:46,720 Speaker 3: of being you know, gluten free, gluten intolerance, celiacs and 436 00:26:46,760 --> 00:26:48,879 Speaker 3: all of that. And some of the fads that have 437 00:26:48,920 --> 00:26:52,320 Speaker 3: sprung up around that in terms of food marketing. Not 438 00:26:52,359 --> 00:26:54,240 Speaker 3: to say that they're all fads, and people definitely have 439 00:26:54,280 --> 00:26:57,360 Speaker 3: gluten sensitivity, but it is an interesting topic. We're talking 440 00:26:57,359 --> 00:26:59,719 Speaker 3: about glucose. I mean, get out track. It is your 441 00:26:59,720 --> 00:27:02,720 Speaker 3: body these main source of energy. It is of course 442 00:27:02,800 --> 00:27:06,679 Speaker 3: a type of sugar. So let's just add on to 443 00:27:06,760 --> 00:27:09,880 Speaker 3: all these extra chemicals in these energy drinks with a 444 00:27:10,040 --> 00:27:11,720 Speaker 3: copious amount of sugar. 445 00:27:12,359 --> 00:27:15,560 Speaker 1: Yeah, this is a story that's familiar to a lot 446 00:27:15,640 --> 00:27:21,200 Speaker 1: of our non American ridiculous historians. One of the main 447 00:27:21,359 --> 00:27:24,399 Speaker 1: things that our pals say when they travel to the 448 00:27:24,520 --> 00:27:28,639 Speaker 1: US for the first time is, holy crap, why is 449 00:27:28,760 --> 00:27:33,400 Speaker 1: everything so sweet? Why does everything have so much sugar 450 00:27:33,560 --> 00:27:34,880 Speaker 1: in it? Totally? 451 00:27:35,119 --> 00:27:37,000 Speaker 3: Yeah, even in Japan, and I have not been, and 452 00:27:37,000 --> 00:27:39,240 Speaker 3: I'm so jealous of you gooding to go so much, 453 00:27:39,280 --> 00:27:42,560 Speaker 3: but one day. But like a lot of their dessert 454 00:27:42,680 --> 00:27:46,879 Speaker 3: type foods, even like cheesecakes, are not that sweet. They're 455 00:27:46,960 --> 00:27:49,919 Speaker 3: all about kind of a more mild, almost bordering on 456 00:27:50,080 --> 00:27:54,040 Speaker 3: savory vibe. And if you go to like Bubble tea 457 00:27:54,160 --> 00:27:57,040 Speaker 3: places that are more or less authentic here in the States, 458 00:27:57,280 --> 00:28:01,600 Speaker 3: you will have an option to really the tailor the 459 00:28:01,640 --> 00:28:05,920 Speaker 3: sweetness and very low sweetness is absolutely an option which 460 00:28:06,560 --> 00:28:09,439 Speaker 3: just seems unheard of in American sweet treat culture. 461 00:28:09,800 --> 00:28:14,680 Speaker 1: I can't wait until we all go together. Right. There's 462 00:28:14,720 --> 00:28:20,560 Speaker 1: a reason, there's a physical chemical reason that sugar is 463 00:28:20,640 --> 00:28:23,800 Speaker 1: so popular, And for our purposes here we need to 464 00:28:23,880 --> 00:28:27,639 Speaker 1: quote our friends at the Harvard Medical School. They point 465 00:28:27,640 --> 00:28:32,080 Speaker 1: out that brain functions like thinking, memory, and learning are 466 00:28:32,240 --> 00:28:36,680 Speaker 1: very closely linked to glucose levels and how efficiently your 467 00:28:36,760 --> 00:28:40,760 Speaker 1: brain uses said glucose. So if you don't have enough 468 00:28:40,760 --> 00:28:47,320 Speaker 1: glucose in your brain, your little chemical messagers, your neurotransmitters are. 469 00:28:47,200 --> 00:28:50,360 Speaker 3: Not cewan, yeah, not puanepew. 470 00:28:49,800 --> 00:28:53,800 Speaker 1: Right, and the communication between your neurons breaks down. So 471 00:28:54,640 --> 00:28:58,520 Speaker 1: that's why the added sugar in energy drinks makes you 472 00:28:58,600 --> 00:29:01,920 Speaker 1: feel more zip. But he do die in this short term. 473 00:29:02,520 --> 00:29:08,920 Speaker 1: Processed sugar, however, lacks key vitamins and minerals. And if 474 00:29:08,960 --> 00:29:13,360 Speaker 1: we're being super duper honest and square about it, you 475 00:29:13,400 --> 00:29:17,680 Speaker 1: can get the same effect from a more complex carbohydrate 476 00:29:18,160 --> 00:29:24,240 Speaker 1: without the subsequent energy crash, for sure, like fruits, vegetables, 477 00:29:24,280 --> 00:29:28,480 Speaker 1: and grain. Doctor for sure. 478 00:29:28,680 --> 00:29:30,760 Speaker 3: There is also I've been one a bit of a 479 00:29:30,760 --> 00:29:35,120 Speaker 3: fitness journey recently and trying to just adjust my diet 480 00:29:35,160 --> 00:29:37,800 Speaker 3: in certain ways to kind of help promote muscle growth 481 00:29:37,880 --> 00:29:40,680 Speaker 3: and weight loss. And there is something to be said 482 00:29:40,760 --> 00:29:45,160 Speaker 3: about limiting even those natural sugars in your diet to 483 00:29:45,200 --> 00:29:51,920 Speaker 3: a certain degree in certain periods of your fat loss attempts. 484 00:29:52,280 --> 00:29:56,080 Speaker 1: Yeah, exactly. There is such a thing as too much fruit, 485 00:29:56,800 --> 00:30:01,840 Speaker 1: and you know, everything in moderation, even moderation. Let's get 486 00:30:01,880 --> 00:30:04,240 Speaker 1: back to the lab, as we like to say in 487 00:30:04,560 --> 00:30:07,760 Speaker 1: hip hop. By the way, spoiler, folks, Noel and I 488 00:30:07,920 --> 00:30:10,640 Speaker 1: are eventually going to work on some hip hop together. 489 00:30:10,480 --> 00:30:13,160 Speaker 3: Rick yw We are in the lab, the Rainbow Cave. 490 00:30:13,280 --> 00:30:15,720 Speaker 3: I can't wait, Ben, But for now we're gonna pop 491 00:30:15,760 --> 00:30:17,880 Speaker 3: back to the Japanese lab that we were hanging out 492 00:30:17,880 --> 00:30:18,360 Speaker 3: in earlier. 493 00:30:18,760 --> 00:30:29,880 Speaker 1: Yeah. Yeah, So it's Naishow Company, Taishow Pharmaceutical Company. It's 494 00:30:30,000 --> 00:30:33,600 Speaker 1: nineteen sixty two. Our buddies, the boffins at Tai Show, 495 00:30:33,760 --> 00:30:38,680 Speaker 1: released the first modern energy drink. It's called Lipovitan D. 496 00:30:39,880 --> 00:30:43,080 Speaker 3: Of course, this is, of course hearly sexy, sounds a 497 00:30:43,120 --> 00:30:46,600 Speaker 3: little a little clinical. But by the nineteen eighties, the beverage, 498 00:30:46,600 --> 00:30:49,280 Speaker 3: which was sold in little mini bottles wasn't strong enough. 499 00:30:49,360 --> 00:30:55,680 Speaker 3: So Japan known for its ruthless, you know, sleepless business culture. 500 00:30:56,000 --> 00:30:58,000 Speaker 3: Salary men, I believe, is a term that gets thrown 501 00:30:58,000 --> 00:31:01,960 Speaker 3: around the lot. That type of individual was looking for 502 00:31:02,080 --> 00:31:04,920 Speaker 3: a little bit of extra something, something to help them 503 00:31:04,960 --> 00:31:08,240 Speaker 3: climb that corporate ladder in order to I mean, gosh 504 00:31:08,480 --> 00:31:11,280 Speaker 3: I mentioned the whole lack of work life boundaries here 505 00:31:11,280 --> 00:31:15,120 Speaker 3: in America, it is potentially being responsible for energy drink craze, 506 00:31:15,120 --> 00:31:17,080 Speaker 3: but in Japan it's even worse. I mean, it is 507 00:31:17,120 --> 00:31:18,480 Speaker 3: pathological over there. 508 00:31:19,040 --> 00:31:23,760 Speaker 1: Yeah. Yeah, it's a very sensitive issue and there's a 509 00:31:23,800 --> 00:31:29,240 Speaker 1: lot of I would say there's a big cultural inertia 510 00:31:29,480 --> 00:31:33,480 Speaker 1: toward it. So the idea, simply put, is this, you 511 00:31:34,520 --> 00:31:38,200 Speaker 1: have to be at work all the time, even if 512 00:31:38,280 --> 00:31:42,560 Speaker 1: you are not really working. Traditionally, you're not supposed to 513 00:31:42,680 --> 00:31:46,240 Speaker 1: leave before your boss leaves. And when your boss leaves, 514 00:31:46,440 --> 00:31:50,680 Speaker 1: in that competitive corporate environment, you don't get to go 515 00:31:50,800 --> 00:31:55,880 Speaker 1: home immediately. You're required to go have a happy hour 516 00:31:56,280 --> 00:32:00,680 Speaker 1: that could last for multiple hours, and then you you want. 517 00:32:00,600 --> 00:32:02,120 Speaker 3: To be able to drink your boss under the table, 518 00:32:02,200 --> 00:32:03,880 Speaker 3: or at the very least keep up. That's part of 519 00:32:03,920 --> 00:32:06,160 Speaker 3: the culture too, and I think we've talked about this. 520 00:32:06,240 --> 00:32:10,680 Speaker 3: There was a really interesting photo I guess you could 521 00:32:10,720 --> 00:32:12,840 Speaker 3: call it essay kind of thing that I saw online 522 00:32:13,040 --> 00:32:15,640 Speaker 3: a few years ago where it was salary men just 523 00:32:15,760 --> 00:32:18,760 Speaker 3: passed out because they've missed all the trains and so 524 00:32:18,800 --> 00:32:21,480 Speaker 3: they're just like on benches. They literally can't get home 525 00:32:21,560 --> 00:32:24,719 Speaker 3: because of exactly the phenomenon that you're describing. 526 00:32:24,280 --> 00:32:28,240 Speaker 1: And then get up and back to work very hungover 527 00:32:28,360 --> 00:32:29,560 Speaker 1: at seven in the morning. 528 00:32:29,880 --> 00:32:31,360 Speaker 3: What are you going to smell? Grate? 529 00:32:31,760 --> 00:32:34,920 Speaker 1: You're going to reach for some lipovit and d and 530 00:32:36,080 --> 00:32:40,840 Speaker 1: so this has these energy drinks in Japan and this 531 00:32:40,960 --> 00:32:47,400 Speaker 1: milieu in the nineteen eighties, they have found a huge demographic, right, 532 00:32:47,480 --> 00:32:52,600 Speaker 1: the powerful industry folk of Japan, and now these energy 533 00:32:52,680 --> 00:32:57,320 Speaker 1: drinks are getting consumed everywhere. They're being sold in every 534 00:32:57,400 --> 00:33:01,560 Speaker 1: convenie or every convenience store, and the companies who were 535 00:33:01,640 --> 00:33:07,640 Speaker 1: manufacturing these drinks are paying tons and tons of cash 536 00:33:08,160 --> 00:33:12,760 Speaker 1: to us celebrities. We should do an entire ridiculous history 537 00:33:13,080 --> 00:33:16,200 Speaker 1: of American celebrities in weird Japanese commercials. 538 00:33:16,280 --> 00:33:19,240 Speaker 3: I love it well. I mean, it was famously kind 539 00:33:19,280 --> 00:33:23,160 Speaker 3: of brought to light in the incredible film Lost in Translation, 540 00:33:23,400 --> 00:33:25,800 Speaker 3: where Bill Murray was in Japan. It was kind of 541 00:33:25,880 --> 00:33:29,240 Speaker 3: like a sort of his career in stalled a little 542 00:33:29,280 --> 00:33:31,040 Speaker 3: bit in the States, and so he went to Japan 543 00:33:31,120 --> 00:33:34,800 Speaker 3: to do a series of commercials for Suntory whiskey, because 544 00:33:35,400 --> 00:33:38,040 Speaker 3: what is it, Make it suntory relaxing times, make it 545 00:33:38,120 --> 00:33:42,000 Speaker 3: suntory time. But for this energy drink craze, we saw 546 00:33:42,040 --> 00:33:45,880 Speaker 3: the likes of Arnold Schwarzenegger, Nicholas Cage, Dennis Hopper, I've 547 00:33:45,920 --> 00:33:50,560 Speaker 3: even seen like Andy Warhol, maybe not doing this particular product, 548 00:33:50,600 --> 00:33:53,200 Speaker 3: but you would be shocked. Nicholas Cage also does an 549 00:33:53,240 --> 00:33:57,000 Speaker 3: incredible series of commercials for Fame, a very popular pachinko 550 00:33:57,280 --> 00:34:02,280 Speaker 3: parlor brand. But the aren't Schwarzenegger ones in particular for 551 00:34:02,480 --> 00:34:06,320 Speaker 3: this very tiny bottle energy drink. It's called like he 552 00:34:06,440 --> 00:34:08,799 Speaker 3: just he says die Joe boy boy, That's what he 553 00:34:08,840 --> 00:34:10,400 Speaker 3: says at the end of it. So I don't know 554 00:34:10,440 --> 00:34:12,040 Speaker 3: if the drink is called one of those things that 555 00:34:12,080 --> 00:34:16,239 Speaker 3: are that's just their catchphrase. But they are bonkers bananas. 556 00:34:16,320 --> 00:34:18,480 Speaker 3: He turns into all kinds of weird like a genie, 557 00:34:18,520 --> 00:34:21,479 Speaker 3: and it starts juggling these salarymen at a certain point. 558 00:34:21,760 --> 00:34:24,640 Speaker 3: Google them you will. You can find a compilation of 559 00:34:24,680 --> 00:34:27,120 Speaker 3: all of these and they are a delight because, to 560 00:34:27,239 --> 00:34:30,000 Speaker 3: Rend's point, at the time, Americans were never going to 561 00:34:30,040 --> 00:34:33,960 Speaker 3: see their favorite movie stars shilling for these Japanese companies. 562 00:34:33,960 --> 00:34:36,880 Speaker 3: But with the beautiful thing and often terrifying thing that 563 00:34:36,920 --> 00:34:39,960 Speaker 3: is the Internet, we can now enjoy those relics of 564 00:34:40,000 --> 00:34:40,360 Speaker 3: the past. 565 00:34:40,880 --> 00:34:43,719 Speaker 1: It is so amazing. I don't want to sound like 566 00:34:43,760 --> 00:34:50,200 Speaker 1: a Wiya boo or whatever, but Japanese advertisements, packaging and packaging. 567 00:34:51,280 --> 00:34:54,720 Speaker 1: You know, check out ourday episode as well, folks. There's 568 00:34:54,840 --> 00:35:01,880 Speaker 1: a technology gap right in advertising in tech. So now 569 00:35:02,000 --> 00:35:07,280 Speaker 1: these energy drinks, it's like mid to late eighties verging 570 00:35:07,320 --> 00:35:11,600 Speaker 1: into the nineteen nineties. These drinks are mainstream in Japan, 571 00:35:12,280 --> 00:35:18,120 Speaker 1: and the manufacturers creating these beverages say, we've got to 572 00:35:18,160 --> 00:35:21,919 Speaker 1: think bigger, right, Let's go from addition to multiplication. Let's 573 00:35:21,960 --> 00:35:26,680 Speaker 1: go from checkers to chess. Let's distribute our stuff outside 574 00:35:26,719 --> 00:35:29,920 Speaker 1: of Japan to other countries in Asia. 575 00:35:30,600 --> 00:35:33,120 Speaker 3: Yeah, but not yet the US because I imagine there 576 00:35:33,120 --> 00:35:36,439 Speaker 3: were maybe FDA regulations around it. Not one hundred percent 577 00:35:36,480 --> 00:35:38,719 Speaker 3: sure why they weren't able to immediately make that leap, 578 00:35:39,400 --> 00:35:42,360 Speaker 3: but someone took advantage of that. A guy named Dietrich 579 00:35:42,960 --> 00:35:47,560 Speaker 3: mighta shits, don't titter, don't do it? Okay, that's worthy 580 00:35:47,560 --> 00:35:50,120 Speaker 3: of a titter. This is where he got the idea 581 00:35:50,239 --> 00:35:51,200 Speaker 3: for Red Bull. 582 00:35:52,360 --> 00:35:56,200 Speaker 1: Yeah, so, our buddy Dietrich is an account executive for 583 00:35:56,440 --> 00:36:00,719 Speaker 1: a company that doesn't sell energy drinks. They sell bathroom 584 00:36:00,760 --> 00:36:04,000 Speaker 1: products and he has to travel around a lot for 585 00:36:04,080 --> 00:36:08,600 Speaker 1: his job. He finds himself in Bangkok in Thailand, and 586 00:36:08,920 --> 00:36:14,239 Speaker 1: he tries an energy drink called Kratting Dying and there 587 00:36:14,239 --> 00:36:18,120 Speaker 1: were there was nothing like okay. So dietrichs from Austria, right, 588 00:36:18,440 --> 00:36:22,520 Speaker 1: and there's nothing like this back home, and so he says, 589 00:36:22,640 --> 00:36:25,720 Speaker 1: what this is amazing. We could take Vienna by storm. 590 00:36:26,080 --> 00:36:29,280 Speaker 1: And he teams up with the folks who make Crichton 591 00:36:29,360 --> 00:36:34,839 Speaker 1: down and he says, we gotta figure out something like 592 00:36:34,880 --> 00:36:38,120 Speaker 1: this that we can sell to Europeans. And this is 593 00:36:38,160 --> 00:36:42,799 Speaker 1: how Red Bull gets launched in nineteen eighty seven. This 594 00:36:42,960 --> 00:36:47,320 Speaker 1: is so wild because we were not to date ourselves 595 00:36:47,360 --> 00:36:50,040 Speaker 1: too hard. But all three of us were round in 596 00:36:50,120 --> 00:36:54,319 Speaker 1: nineteen eighty seven, and I simply don't remember seeing Red Bull. 597 00:36:54,400 --> 00:36:56,279 Speaker 1: When's the first time you saw it? 598 00:36:56,640 --> 00:37:00,560 Speaker 3: I would say in the early two thousands, right late nineties. 599 00:37:00,600 --> 00:37:03,160 Speaker 3: As a team and there's a good reason for that 600 00:37:03,800 --> 00:37:07,960 Speaker 3: because it was launched in nineteen eighty seven only in 601 00:37:08,120 --> 00:37:11,479 Speaker 3: Europe and became a huge favorite among long haul truck 602 00:37:11,560 --> 00:37:14,799 Speaker 3: drivers and other blue collar types, very similar to how 603 00:37:14,800 --> 00:37:18,480 Speaker 3: it was popularized in Japan, and Red Bull did not 604 00:37:18,640 --> 00:37:21,440 Speaker 3: enter into the US markets until nineteen ninety seven. So 605 00:37:21,480 --> 00:37:25,440 Speaker 3: all that tracks, and despite some competitors popping up like 606 00:37:25,560 --> 00:37:29,000 Speaker 3: Monster and Rockstar, it does still remain the top selling 607 00:37:29,160 --> 00:37:32,840 Speaker 3: energy drink in the world because it gives you wings and. 608 00:37:32,760 --> 00:37:35,040 Speaker 2: It's jump in here. I actually was not around in 609 00:37:35,120 --> 00:37:36,520 Speaker 2: nineteen eighty seven. 610 00:37:37,239 --> 00:37:39,520 Speaker 1: All right, Max, with the facts. 611 00:37:41,160 --> 00:37:46,920 Speaker 4: That seeking in the phones backs and he's fallen knowledge. 612 00:37:47,200 --> 00:37:51,040 Speaker 1: It's just for you right now here with the facts. 613 00:37:52,640 --> 00:37:55,840 Speaker 1: We're just overdue for that, all right, Max. Well you 614 00:37:55,880 --> 00:37:58,040 Speaker 1: know what, you didn't miss too much? 615 00:37:58,600 --> 00:38:00,879 Speaker 3: Nah, you did miss Red Bull. It wasn't around then. 616 00:38:00,920 --> 00:38:04,040 Speaker 3: But why don't we pop the top drain a can 617 00:38:04,280 --> 00:38:07,520 Speaker 3: on this topic? Take us home, Ben, why don't you? 618 00:38:07,640 --> 00:38:13,439 Speaker 1: Ah? Yes, all right, so homeward bound West Virginia, Mountain Mom, etc. 619 00:38:14,719 --> 00:38:19,320 Speaker 1: Energy drinks are relatively recent then in the grand scheme 620 00:38:19,360 --> 00:38:23,440 Speaker 1: of things, but despite being the newbies, they have become 621 00:38:23,640 --> 00:38:29,640 Speaker 1: the second most popular dietary supplement. Amongst the utes of 622 00:38:29,719 --> 00:38:33,279 Speaker 1: the world, of the US in particular, the number one 623 00:38:33,320 --> 00:38:37,520 Speaker 1: thing is multi vitamins, right, your old flintstone vitamins or 624 00:38:37,600 --> 00:38:43,160 Speaker 1: those delightful gummies. I have a problem with gummy gummy vitamins. 625 00:38:43,200 --> 00:38:46,319 Speaker 1: I don't have too many addictions anymore, but I'll tell you, man, 626 00:38:46,800 --> 00:38:50,600 Speaker 1: a multi vitamin gummy I just I keep eating them. 627 00:38:50,760 --> 00:38:51,960 Speaker 1: They're delicious. 628 00:38:52,360 --> 00:38:55,560 Speaker 3: Oh no, you're gonna o d on the d. 629 00:38:55,280 --> 00:39:00,319 Speaker 1: He died as he lived eating multi vitamin gummies. What 630 00:39:00,440 --> 00:39:02,839 Speaker 1: a boring funeral speech that would be? 631 00:39:03,000 --> 00:39:04,719 Speaker 3: Or maybe the bee I know, not meaning to be 632 00:39:04,800 --> 00:39:07,799 Speaker 3: dirty here, No, Ben, there were worse ways to go out, 633 00:39:08,440 --> 00:39:10,440 Speaker 3: you know. Yeah, you're happy. 634 00:39:11,320 --> 00:39:14,759 Speaker 1: We actually I think the statute has passed so we 635 00:39:14,840 --> 00:39:19,680 Speaker 1: can tell you that years back we were in conversations 636 00:39:20,000 --> 00:39:23,480 Speaker 1: with Red Bull to see about doing some stunts with them. 637 00:39:23,960 --> 00:39:27,400 Speaker 1: One of those was going to be a very extreme 638 00:39:27,520 --> 00:39:31,560 Speaker 1: version of the old Pine Wood Derby. That was due 639 00:39:31,560 --> 00:39:35,600 Speaker 1: to a show called Car Stuff. It didn't happen, but 640 00:39:35,680 --> 00:39:39,480 Speaker 1: we also pitched the idea of base jumping and cliff diving. 641 00:39:39,600 --> 00:39:42,320 Speaker 1: So Red Bull, if you're hearing this, hit us up. 642 00:39:42,960 --> 00:39:45,080 Speaker 3: Well, you know to that point though, Ben I mean, 643 00:39:45,200 --> 00:39:48,839 Speaker 3: Red Bull did kind of keep its relevance, not necessarily 644 00:39:48,920 --> 00:39:50,960 Speaker 3: because it was like the only game in town or 645 00:39:51,000 --> 00:39:53,840 Speaker 3: maybe even the best tasting energy drink in town, but 646 00:39:54,040 --> 00:39:57,719 Speaker 3: a lot of it's marketing focus on kind of hip 647 00:39:57,800 --> 00:40:01,480 Speaker 3: stuff and like like X games, sports and all of that, 648 00:40:01,600 --> 00:40:05,880 Speaker 3: and then making really interesting internet content and even music 649 00:40:06,000 --> 00:40:09,440 Speaker 3: musicians having like Red Bull Academy and stuff like that. 650 00:40:09,480 --> 00:40:11,720 Speaker 3: I mean, I gotta give them props because they actually 651 00:40:11,760 --> 00:40:14,319 Speaker 3: have put some interesting and useful stuff out into the 652 00:40:14,320 --> 00:40:18,520 Speaker 3: world in terms of, yeah, you know, live performances, clinics 653 00:40:18,560 --> 00:40:22,440 Speaker 3: about making music, and about extreme sports, so you know. 654 00:40:23,000 --> 00:40:27,200 Speaker 1: And speaking of extreme since we are audio podcast, Noel, 655 00:40:27,360 --> 00:40:30,720 Speaker 1: you have pulled up what I hope is an Arnold 656 00:40:30,719 --> 00:40:32,520 Speaker 1: Schwarzenegger AD from Japan. 657 00:40:33,320 --> 00:40:35,560 Speaker 3: Yeah, and I just wanted to play the audio to 658 00:40:35,560 --> 00:40:37,319 Speaker 3: get us out of this episode. I wish you could 659 00:40:37,320 --> 00:40:38,880 Speaker 3: see it, but just do google it. Just type in 660 00:40:38,920 --> 00:40:43,200 Speaker 3: Schwartzenegger Japanese energy drink ads and you're gonna hear Arnold 661 00:40:43,520 --> 00:40:46,759 Speaker 3: as he is. Let's set the scene. He's he's dressed 662 00:40:46,800 --> 00:40:49,600 Speaker 3: as a Japanese salary man. He's talking to his boss. 663 00:40:49,600 --> 00:40:51,800 Speaker 3: There's some charts and graphs on the on the wall, 664 00:40:52,000 --> 00:40:53,879 Speaker 3: and it would appear that his boss is giving him 665 00:40:53,920 --> 00:40:56,759 Speaker 3: what for because he's not he's not carrying his weight. 666 00:41:27,760 --> 00:41:29,600 Speaker 1: Mm hmmm, yeah, that's the. 667 00:41:29,560 --> 00:41:33,279 Speaker 3: Thing that happened. Maybe we should describe He does get 668 00:41:33,360 --> 00:41:35,399 Speaker 3: yelled at and bonked on the nose by like his 669 00:41:35,400 --> 00:41:39,080 Speaker 3: boss with a pointer stick, at which point he disappears, 670 00:41:39,080 --> 00:41:43,319 Speaker 3: almost like a superman transformation, slams this little energy vial 671 00:41:43,680 --> 00:41:49,880 Speaker 3: and then becomes like a superpowered Genie type creature, carrying 672 00:41:50,000 --> 00:41:53,240 Speaker 3: way too many boxes on his shoulders and bounding across 673 00:41:53,280 --> 00:41:55,600 Speaker 3: the tops of cars in heavy traffic. 674 00:41:55,920 --> 00:42:01,480 Speaker 1: Yeah. And you can go to any any Japanese convenience 675 00:42:01,520 --> 00:42:06,000 Speaker 1: store today and find an entire section of a shelf 676 00:42:06,160 --> 00:42:10,040 Speaker 1: which is just different versions of these small tonics and 677 00:42:10,360 --> 00:42:17,239 Speaker 1: energy drinks with every imaginable flavor. This is still kind 678 00:42:17,280 --> 00:42:20,840 Speaker 1: of catching on. In the United States. There's almost no 679 00:42:21,040 --> 00:42:25,560 Speaker 1: federal oversight, which means that the makers of these beverages 680 00:42:26,400 --> 00:42:29,480 Speaker 1: don't have to play by the same set of rules 681 00:42:29,840 --> 00:42:35,200 Speaker 1: that soda manufacturers have to play by. So this means, logically, 682 00:42:35,239 --> 00:42:37,319 Speaker 1: and we don't want to be bummers about this, this 683 00:42:37,480 --> 00:42:42,800 Speaker 1: means logically, it's only a matter of time before another 684 00:42:43,120 --> 00:42:48,040 Speaker 1: dangerous chemical makes its way into your favorite energy drink. 685 00:42:48,360 --> 00:42:51,840 Speaker 1: And I got to be honest, I other than coffee 686 00:42:51,960 --> 00:42:55,360 Speaker 1: and maybe five hour energy drinks once in a while, 687 00:42:55,880 --> 00:42:58,120 Speaker 1: I can't handle most of the stuff. I have no 688 00:42:58,239 --> 00:43:01,719 Speaker 1: idea how our pal Matt Frederick is just shotgun in 689 00:43:01,960 --> 00:43:04,759 Speaker 1: monster energy drinks. When I was doing a lot of 690 00:43:04,840 --> 00:43:10,400 Speaker 1: stage comedy and sketch and acting, I would drink something 691 00:43:10,480 --> 00:43:13,200 Speaker 1: called nas Did you ever hear of that one? N os? 692 00:43:13,360 --> 00:43:16,600 Speaker 3: Mmmmm hmm. That was crazy. I always thought it was 693 00:43:16,680 --> 00:43:21,880 Speaker 3: like a drink version of no does remember, yes, like 694 00:43:22,000 --> 00:43:26,560 Speaker 3: Trucker speed over the counter type of speed. I do 695 00:43:26,600 --> 00:43:28,240 Speaker 3: want to wrap up with a couple of fun facts 696 00:43:28,280 --> 00:43:31,279 Speaker 3: that Wren found here at the end. This idea that 697 00:43:31,320 --> 00:43:33,840 Speaker 3: the name red bull comes from the fact that taurine 698 00:43:33,960 --> 00:43:37,319 Speaker 3: is derived from bull testicles. Not true, Not true. This 699 00:43:37,360 --> 00:43:39,160 Speaker 3: is let's just put an end to that one. And 700 00:43:39,440 --> 00:43:41,239 Speaker 3: this one I think is helpful for a lot of folks. 701 00:43:41,280 --> 00:43:43,000 Speaker 3: And maybe you're like, oh, I can't drink a coffee 702 00:43:43,040 --> 00:43:45,920 Speaker 3: after you know, two o'clock or something that will keep 703 00:43:45,960 --> 00:43:48,600 Speaker 3: me up all night. It would seem that that is 704 00:43:48,680 --> 00:43:51,520 Speaker 3: not the case. Likely a half life of caffeine is 705 00:43:51,640 --> 00:43:53,879 Speaker 3: only two to four hours, So if you're having trouble 706 00:43:53,920 --> 00:43:56,040 Speaker 3: getting to sleep at night, Chances are it wasn't that 707 00:43:56,320 --> 00:44:00,600 Speaker 3: cup of coffee or afternoon DC. That's diet coke to blame. 708 00:44:01,640 --> 00:44:05,120 Speaker 1: Yeah, And if we want to kick one more fact, 709 00:44:05,360 --> 00:44:09,720 Speaker 1: let's go to Kathleen E. Miller, who is a big 710 00:44:09,760 --> 00:44:13,680 Speaker 1: deal at a place called the Research Institute on Addictions 711 00:44:13,800 --> 00:44:17,600 Speaker 1: over at the University of Buffalo. And doctor Miller is 712 00:44:17,680 --> 00:44:20,120 Speaker 1: dropping a gem here. This is a fun stat for 713 00:44:20,160 --> 00:44:21,360 Speaker 1: you to share at your next party. 714 00:44:21,360 --> 00:44:21,720 Speaker 3: Folks. 715 00:44:22,280 --> 00:44:26,000 Speaker 1: If you report that you have six or more energy 716 00:44:26,120 --> 00:44:29,760 Speaker 1: drinks over the course of a month, not a week, 717 00:44:29,960 --> 00:44:34,479 Speaker 1: over a month, a month, you are statistically more likely 718 00:44:34,600 --> 00:44:37,839 Speaker 1: to also report that you've gotten a fight over the 719 00:44:37,840 --> 00:44:41,440 Speaker 1: previous year, that you have sex without a condom, or 720 00:44:41,480 --> 00:44:45,000 Speaker 1: that you drive without a seatbelt. Okay, life on. 721 00:44:45,040 --> 00:44:47,680 Speaker 3: The bit of a bit of a correlation between energy 722 00:44:47,719 --> 00:44:50,640 Speaker 3: drink consumption and risky behavior. 723 00:44:50,480 --> 00:44:54,560 Speaker 1: Yes, but not necessarily causation. And I appreciate that you 724 00:44:54,640 --> 00:44:59,759 Speaker 1: pointed that out. So with that, we are going to 725 00:45:00,239 --> 00:45:04,520 Speaker 1: wrap today's episode. We can't wait to hear from you, folks. 726 00:45:04,560 --> 00:45:09,080 Speaker 1: Please be safe with your energy drinks and your stimulants. 727 00:45:09,200 --> 00:45:12,880 Speaker 1: Remember a lot of times, there's nothing that beats a 728 00:45:12,960 --> 00:45:16,880 Speaker 1: good old glass of water. God, we sound old. 729 00:45:17,200 --> 00:45:18,839 Speaker 3: It's true, And I just want to point out one 730 00:45:18,920 --> 00:45:19,839 Speaker 3: last thing to that point. 731 00:45:19,880 --> 00:45:20,080 Speaker 2: Ben. 732 00:45:20,920 --> 00:45:25,279 Speaker 3: Coffee, of course and caffeine are diuretics. So if you're 733 00:45:25,320 --> 00:45:28,120 Speaker 3: drinking a lot of coffee that is, you need to 734 00:45:28,120 --> 00:45:32,040 Speaker 3: almost offset that by drinking water. Would not consider your 735 00:45:32,040 --> 00:45:35,600 Speaker 3: coffee intake to be part of that daily water consumption 736 00:45:35,719 --> 00:45:36,600 Speaker 3: that we're all shooting for. 737 00:45:37,160 --> 00:45:40,880 Speaker 1: Yeah, one hundred percent, and we are one hundred percent 738 00:45:40,920 --> 00:45:44,359 Speaker 1: grateful that you have joined us today. Big thanks to 739 00:45:44,400 --> 00:45:47,880 Speaker 1: our super producer, mister Max Williams. Big thanks to Alex 740 00:45:47,920 --> 00:45:54,120 Speaker 1: Williams who composed this track in Big thanks reluctantly to 741 00:45:54,360 --> 00:45:58,279 Speaker 1: Jonathan Strickland aka the Quister. You know, I'm kind of 742 00:45:58,280 --> 00:46:02,319 Speaker 1: mad Adam Nole because he is huge in Japan. He's 743 00:46:02,360 --> 00:46:05,640 Speaker 1: in every advertisement for a lot of weird stuff. 744 00:46:06,120 --> 00:46:10,600 Speaker 3: M that's true. That's because he looks like the Buddha. 745 00:46:10,800 --> 00:46:15,680 Speaker 1: Okay, so you've seen the advertisements as well. Big thanks 746 00:46:15,719 --> 00:46:20,680 Speaker 1: to Christa Vassiotis Eve's Jeff Coo here in Spirit, Doctor 747 00:46:20,880 --> 00:46:25,920 Speaker 1: Rachel Big Spinach, Lance Oh Oh Gosh, aj Bahamas Jacobs. 748 00:46:26,480 --> 00:46:29,799 Speaker 1: Please check out his show The Puzzler and if you 749 00:46:29,960 --> 00:46:33,839 Speaker 1: dig our show you're gonna love our pals over at 750 00:46:33,960 --> 00:46:34,960 Speaker 1: ridiculous crime. 751 00:46:35,480 --> 00:46:37,839 Speaker 3: Oh yeah, the rude Dude's over a ridiculous crime, and 752 00:46:37,880 --> 00:46:42,080 Speaker 3: once again he's thanks to ren Renfair Jones for rocking 753 00:46:42,120 --> 00:46:46,960 Speaker 3: this incredible research brief for today's episode. We'll see you 754 00:46:47,000 --> 00:46:56,799 Speaker 3: next time, folks. For more podcasts from iHeartRadio, visit the 755 00:46:56,800 --> 00:46:59,960 Speaker 3: iHeartRadio app, Apple Podcasts, or wherever you listen to your 756 00:47:00,080 --> 00:47:00,800 Speaker 3: favorite shows.