1 00:00:00,200 --> 00:00:04,360 Speaker 1: Welcome to Strictly Business, Variety's weekly podcast featuring conversations with 2 00:00:04,440 --> 00:00:08,000 Speaker 1: industry leaders about the business of media and entertainment. I'm 3 00:00:08,039 --> 00:00:11,800 Speaker 1: Cynthia Lyttleton, co editor in chief of Variety Today. My 4 00:00:11,880 --> 00:00:16,480 Speaker 1: guests are definitely industry leaders in TV. On September twenty fifth, 5 00:00:16,720 --> 00:00:20,960 Speaker 1: Variety hosted its annual Entertainment and Technology Summit in Los Angeles. 6 00:00:21,079 --> 00:00:24,000 Speaker 1: It kicked off with the panel that I moderated, featuring 7 00:00:24,160 --> 00:00:27,680 Speaker 1: six senior executives chopping it up on the latest ships 8 00:00:27,720 --> 00:00:31,840 Speaker 1: and streaming strategies, the rise of YouTube, and savvy IP 9 00:00:32,080 --> 00:00:37,080 Speaker 1: management skills. The session features Alison Hoffman of Stars, Lisa 10 00:00:37,159 --> 00:00:42,200 Speaker 1: Katz of NBC Universal, Laura Lancaster of Amazon MGM Studios, 11 00:00:42,520 --> 00:00:46,680 Speaker 1: Brett Paul of Warner Brothers Television Group, Katherine Pope of 12 00:00:46,720 --> 00:00:51,559 Speaker 1: Sony Pictures Television, and Michael Thorne of Fox Entertainment. This 13 00:00:51,680 --> 00:00:54,200 Speaker 1: panel was the strong cup of coffee that sum at 14 00:00:54,200 --> 00:00:57,600 Speaker 1: attendees needed to get the day off to a productive start. 15 00:00:58,640 --> 00:01:02,160 Speaker 1: It was truly standing room only at the event all day. 16 00:01:02,680 --> 00:01:06,520 Speaker 1: For that, Variety extends its extreme gratitude to all of 17 00:01:06,520 --> 00:01:10,360 Speaker 1: our speakers and all of our attendees. Here's the panel. 18 00:01:11,000 --> 00:01:14,120 Speaker 1: Good morning, everyone, Thank you so much for coming bright 19 00:01:14,200 --> 00:01:16,840 Speaker 1: and early and filling this room. We are so stoked 20 00:01:16,880 --> 00:01:19,680 Speaker 1: to be here. Thank you to our panelist. I'll look 21 00:01:19,680 --> 00:01:22,080 Speaker 1: at all these high achievers getting here. First thing in 22 00:01:22,120 --> 00:01:25,280 Speaker 1: the morning. We are going to sort out streaming. We're 23 00:01:25,280 --> 00:01:28,120 Speaker 1: gonna fix it. We're gonna fix all the monetization. We 24 00:01:28,200 --> 00:01:30,639 Speaker 1: got here in forty minutes. This is a great panel 25 00:01:30,640 --> 00:01:32,919 Speaker 1: because these folks all have had a lot of experience 26 00:01:33,000 --> 00:01:36,360 Speaker 1: getting through you know, difficult times, sometimes from the different 27 00:01:36,400 --> 00:01:39,000 Speaker 1: sides of the table, from different sides of the networker studio. 28 00:01:39,560 --> 00:01:42,520 Speaker 1: And right now, all that experience, all that camaraderie and 29 00:01:42,560 --> 00:01:46,200 Speaker 1: goodwill is more important than ever because you know, we 30 00:01:46,280 --> 00:01:48,800 Speaker 1: keep saying it, but it keeps being true that the 31 00:01:48,920 --> 00:01:55,040 Speaker 1: industry is turning itself inside out in terms of business models, exhibition. 32 00:01:55,360 --> 00:01:57,080 Speaker 1: We gave you a little bit of homework in terms 33 00:01:57,120 --> 00:01:58,600 Speaker 1: of things to talk about, but I throw it out 34 00:01:58,640 --> 00:02:02,040 Speaker 1: to you in terms of in the last say, twelve months, 35 00:02:02,160 --> 00:02:05,919 Speaker 1: how would you say the honed focus on streaming across 36 00:02:05,960 --> 00:02:09,520 Speaker 1: the industry is changing your business and the way you work. 37 00:02:09,720 --> 00:02:13,360 Speaker 1: I throw it out to anybody as a jump ball. Catherine, 38 00:02:13,360 --> 00:02:15,080 Speaker 1: you're nodding your heady. 39 00:02:14,520 --> 00:02:15,640 Speaker 2: Sure, I'll jump in. 40 00:02:16,400 --> 00:02:19,920 Speaker 3: I think that we are on the other side of PEAKTV, 41 00:02:20,000 --> 00:02:24,480 Speaker 3: as everyone acknowledges, and I think the biggest change I've 42 00:02:24,520 --> 00:02:29,200 Speaker 3: seen in the last year and a half is the 43 00:02:29,240 --> 00:02:33,720 Speaker 3: focus on budgets and timelines, and I think that's been 44 00:02:33,760 --> 00:02:35,800 Speaker 3: a positive for the industry. 45 00:02:35,919 --> 00:02:36,600 Speaker 2: I think we. 46 00:02:36,520 --> 00:02:41,760 Speaker 3: Want to make more show, more episodes, more seasons, more 47 00:02:41,800 --> 00:02:45,560 Speaker 3: shows for our fans. So I think that focusing in 48 00:02:45,600 --> 00:02:48,440 Speaker 3: on a portfolio of you've got your giant shows, you've 49 00:02:48,480 --> 00:02:50,840 Speaker 3: got your midside shows, and then you've got your shows 50 00:02:50,880 --> 00:02:53,799 Speaker 3: that can be calendared and repeatable and the audience can 51 00:02:53,840 --> 00:02:56,600 Speaker 3: really respond to. I think that's been a big change. 52 00:02:56,639 --> 00:02:59,240 Speaker 3: I think the pit is very much a leader in 53 00:02:59,280 --> 00:03:03,480 Speaker 3: that and that we all were rooting for because it 54 00:03:03,600 --> 00:03:06,760 Speaker 3: kind of returns to what TV does best, which is 55 00:03:06,800 --> 00:03:10,840 Speaker 3: the novelization art form. And so I think, you know, 56 00:03:11,080 --> 00:03:15,120 Speaker 3: just not having rules of this is a streaming show, 57 00:03:15,240 --> 00:03:21,359 Speaker 3: but acknowledging that streaming is television is novelization storytelling has 58 00:03:21,440 --> 00:03:23,040 Speaker 3: been I think the biggest change. 59 00:03:23,080 --> 00:03:25,200 Speaker 1: Thank you, Catherine, And while I was so busy telling 60 00:03:25,240 --> 00:03:27,400 Speaker 1: everybody how these folks have worked together, I forgot to 61 00:03:27,440 --> 00:03:30,600 Speaker 1: introduce the Catherine Pope, President of Sony Pictures TV. 62 00:03:30,720 --> 00:03:32,200 Speaker 2: Thank you for taking that jump ball. 63 00:03:32,560 --> 00:03:34,880 Speaker 1: Right next to me here Brett Paul, President of Warner 64 00:03:34,880 --> 00:03:38,240 Speaker 1: Brothers Television Group. Next to Brett is Laura Lancaster, head 65 00:03:38,280 --> 00:03:41,800 Speaker 1: of co production and ongoing Series for Amazon MGM Studios. 66 00:03:42,160 --> 00:03:45,560 Speaker 1: Next to Laura is Alison Hoffman, President of Stars Networks. 67 00:03:46,160 --> 00:03:50,480 Speaker 1: Next to Katherine is Michael Thorn, President of Fox Television Networks. 68 00:03:50,520 --> 00:03:53,440 Speaker 1: And next to Michael is Lisa Katz, President of scripted 69 00:03:53,480 --> 00:03:56,960 Speaker 1: Content for NBC Universal Entertainment's okay, you've all had a 70 00:03:56,960 --> 00:03:57,720 Speaker 1: few more minutes to. 71 00:03:57,720 --> 00:04:00,800 Speaker 4: Think now, I would jump in base on the handoff 72 00:04:01,160 --> 00:04:05,600 Speaker 4: from Catherine regarding the pit which we're incredibly proud of obviously, as. 73 00:04:05,440 --> 00:04:06,839 Speaker 2: You should be congratulations. 74 00:04:07,400 --> 00:04:10,880 Speaker 4: I mean it, you know, yielded five Emmy Awards and 75 00:04:11,240 --> 00:04:13,240 Speaker 4: we couldn't be happier. I mean, the thing about that 76 00:04:13,280 --> 00:04:17,160 Speaker 4: show was, you know, Scott Gemmel and Noah Wiley and 77 00:04:17,240 --> 00:04:20,440 Speaker 4: John Wells really set out to do something that really 78 00:04:20,480 --> 00:04:24,160 Speaker 4: hadn't been done yet in that it sort of ripped 79 00:04:24,200 --> 00:04:28,320 Speaker 4: some ideas from broadcast in that it was fifteen episodes, 80 00:04:28,360 --> 00:04:31,720 Speaker 4: which enables viewers to really dig into the characters a 81 00:04:31,720 --> 00:04:34,880 Speaker 4: little bit more. It allows for co viewing as there's 82 00:04:34,960 --> 00:04:37,440 Speaker 4: weekly drops. But also it's not going to be on 83 00:04:37,440 --> 00:04:40,280 Speaker 4: a year cadence, which is sort of a broadcast norm 84 00:04:40,320 --> 00:04:42,640 Speaker 4: but really hasn't been done in streaming very often, even 85 00:04:42,680 --> 00:04:45,719 Speaker 4: with fewer episodes. But what it did was it sort 86 00:04:45,720 --> 00:04:49,719 Speaker 4: of reinvented a medical genre because it stripped it all 87 00:04:49,720 --> 00:04:53,560 Speaker 4: down and it elevated the form and made it possible 88 00:04:53,640 --> 00:04:55,680 Speaker 4: for it to work in streaming. You know, we're doing 89 00:04:55,720 --> 00:04:58,960 Speaker 4: other medical show and there's other medical shows. I know 90 00:04:59,040 --> 00:05:02,040 Speaker 4: some people appearable to talk about them. We have Lisa 91 00:05:02,040 --> 00:05:04,279 Speaker 4: and I have It's okay to say Doc, Doc, We'll. 92 00:05:04,360 --> 00:05:04,800 Speaker 5: Get to that. 93 00:05:04,839 --> 00:05:05,359 Speaker 1: We'll get to that. 94 00:05:05,680 --> 00:05:07,200 Speaker 2: But no, but it's true. 95 00:05:07,640 --> 00:05:09,640 Speaker 1: You'll get a cheer from two of the folks because 96 00:05:09,720 --> 00:05:12,040 Speaker 1: Doc is a Sony show for Fox. 97 00:05:11,800 --> 00:05:15,799 Speaker 2: Television right match later, Yeah, that's right, but Molly Parker 98 00:05:15,800 --> 00:05:17,520 Speaker 2: and it's really good, just as like the Pit. 99 00:05:18,080 --> 00:05:21,240 Speaker 4: But what's interesting about and that's right? And Warner Brothers 100 00:05:21,279 --> 00:05:23,920 Speaker 4: is producing brilliant Minds. It's also going into its second 101 00:05:23,960 --> 00:05:27,640 Speaker 4: season for ENDC. But all of them are interesting in 102 00:05:27,800 --> 00:05:30,279 Speaker 4: that you have two that are broadcast, you have one 103 00:05:30,320 --> 00:05:34,600 Speaker 4: that's streaming. They're reinventions of a medical genre theme. They 104 00:05:34,600 --> 00:05:37,719 Speaker 4: all have different entry points and they all stand distinctly alone. 105 00:05:38,279 --> 00:05:41,360 Speaker 4: So in my mind, the takeaway from this is, if 106 00:05:41,400 --> 00:05:45,280 Speaker 4: you have a quality show, it can play anywhere. I think, 107 00:05:45,440 --> 00:05:48,320 Speaker 4: you know, audiences have come to expect a certain elevated 108 00:05:48,400 --> 00:05:52,920 Speaker 4: idea from streaming and so stripping away some of the 109 00:05:53,120 --> 00:05:55,560 Speaker 4: music cues and some of you know, you saw some 110 00:05:55,640 --> 00:05:58,000 Speaker 4: things that you may not see on broadcast television. But 111 00:05:59,120 --> 00:06:01,039 Speaker 4: I think that's what may the pit stand out. It 112 00:06:01,120 --> 00:06:04,039 Speaker 4: was it was sort of a love letter to er 113 00:06:04,120 --> 00:06:06,760 Speaker 4: workers in an er that you know very much. 114 00:06:06,800 --> 00:06:10,200 Speaker 1: So yeah, and as you say, the strip awayness really 115 00:06:10,240 --> 00:06:12,599 Speaker 1: just you just felt like you were in that world 116 00:06:12,680 --> 00:06:15,719 Speaker 1: and that feeling of like you can't escape the blood, 117 00:06:15,760 --> 00:06:18,479 Speaker 1: the guts, the gore, the drama is it's really. 118 00:06:18,279 --> 00:06:20,320 Speaker 4: It puts you, It puts you in the center of it. 119 00:06:20,440 --> 00:06:23,200 Speaker 1: But it is I think you raise an interesting point. Obviously, 120 00:06:23,240 --> 00:06:26,600 Speaker 1: the new normal for streaming became eight episodes, ten episodes. 121 00:06:26,680 --> 00:06:28,640 Speaker 1: All of you have come up, We've all come up 122 00:06:28,640 --> 00:06:30,880 Speaker 1: in a world where the goal had been, you know, 123 00:06:31,000 --> 00:06:33,839 Speaker 1: as many seasons as you can, and in success shows 124 00:06:33,839 --> 00:06:35,840 Speaker 1: did twenty four, yes, twenty six. 125 00:06:35,920 --> 00:06:37,880 Speaker 2: I remember the days of Fox and. 126 00:06:37,839 --> 00:06:41,120 Speaker 1: They would squeeze, you know, twenty eight out of nine 127 00:06:41,200 --> 00:06:43,640 Speaker 1: oh two one oh when it was when it was working. 128 00:06:44,120 --> 00:06:46,159 Speaker 1: I would love if people would respond to Brett and 129 00:06:46,200 --> 00:06:49,360 Speaker 1: I think basically it is, you know, people in television 130 00:06:49,440 --> 00:06:52,720 Speaker 1: want renewable resources. They the limited series that was eight 131 00:06:52,760 --> 00:06:56,440 Speaker 1: episodes and costs nine figures, Like, that's a tough business 132 00:06:56,520 --> 00:06:59,440 Speaker 1: right now. Would you say, Michael, would you say, like 133 00:06:59,480 --> 00:07:01,600 Speaker 1: the move toward you're doing that a little bit. 134 00:07:01,640 --> 00:07:03,400 Speaker 2: Also with Doc, if I'm honest, I. 135 00:07:03,320 --> 00:07:08,720 Speaker 5: Think what the best approach is to look at each 136 00:07:08,760 --> 00:07:12,320 Speaker 5: show individually and look at how do you tell the 137 00:07:12,320 --> 00:07:16,360 Speaker 5: best story. Some series can be done in twenty two 138 00:07:16,360 --> 00:07:21,280 Speaker 5: episodes on Doc, which was a breakout success for Catherine 139 00:07:21,280 --> 00:07:24,640 Speaker 5: and I the season and so we're very proud of it. 140 00:07:24,720 --> 00:07:27,559 Speaker 5: And we looked each other in the eye and said, 141 00:07:27,880 --> 00:07:30,440 Speaker 5: this show could do twenty two episodes. 142 00:07:30,320 --> 00:07:32,040 Speaker 3: And remember those days and. 143 00:07:32,080 --> 00:07:35,360 Speaker 5: Yes, and we along with Barbie and Hank, the creators 144 00:07:35,360 --> 00:07:38,560 Speaker 5: of the show, we were like, you know, we know 145 00:07:38,640 --> 00:07:42,280 Speaker 5: medical shows can do twenty two episodes and be great, 146 00:07:42,840 --> 00:07:46,360 Speaker 5: and so we held hands to go back in time 147 00:07:46,800 --> 00:07:49,800 Speaker 5: and it's going really well. So but other shows that 148 00:07:49,840 --> 00:07:51,840 Speaker 5: we do, we have a show actually with Warner Brothers, 149 00:07:51,880 --> 00:07:54,160 Speaker 5: a new series that's premier and called Memory of a Killer. 150 00:07:54,640 --> 00:07:58,880 Speaker 5: It's heavily serialized, it's about a very flawed character, and 151 00:07:59,040 --> 00:08:03,840 Speaker 5: that show is best told in probably ten to twelve 152 00:08:03,880 --> 00:08:08,760 Speaker 5: episodes a season because of the point of view of 153 00:08:08,800 --> 00:08:12,480 Speaker 5: the creators in that story. And I think at least 154 00:08:12,480 --> 00:08:16,960 Speaker 5: our approach is look at each show and what's the 155 00:08:17,000 --> 00:08:19,840 Speaker 5: best way to tell that story, and then looking at it, 156 00:08:19,880 --> 00:08:23,480 Speaker 5: like as Catherine was getting it, how do you make 157 00:08:23,520 --> 00:08:27,480 Speaker 5: the best show at the best budget possible. That doesn't 158 00:08:27,560 --> 00:08:29,080 Speaker 5: mean every show is inexpensive. 159 00:08:29,560 --> 00:08:31,200 Speaker 2: It just means how do. 160 00:08:31,200 --> 00:08:33,400 Speaker 5: You make it a how do you tell the best story? 161 00:08:33,559 --> 00:08:37,600 Speaker 5: And then still remember it's a business, And that tension 162 00:08:37,679 --> 00:08:41,200 Speaker 5: right now is something that I think we're all dealing with. 163 00:08:41,679 --> 00:08:45,960 Speaker 6: The Other advantage of long seasons is that it's so 164 00:08:46,080 --> 00:08:48,360 Speaker 6: easy to disconnect in the streaming world. 165 00:08:48,800 --> 00:08:50,920 Speaker 2: And so if you have a show, I mean actually 166 00:08:50,920 --> 00:08:51,920 Speaker 2: say I'm going to quit. 167 00:08:51,760 --> 00:08:54,240 Speaker 6: This service for a while, such easier than it was 168 00:08:54,320 --> 00:08:55,640 Speaker 6: twelve years ago, right. 169 00:08:55,679 --> 00:08:57,720 Speaker 2: And you must feel that when you see that. 170 00:08:57,880 --> 00:08:58,880 Speaker 5: Yes, so I think if. 171 00:08:58,800 --> 00:09:02,600 Speaker 6: You can have a successful show that can reliably deliver 172 00:09:02,720 --> 00:09:06,079 Speaker 6: audience for twenty two weeks, twenty six weeks, whatever it is, 173 00:09:06,440 --> 00:09:10,360 Speaker 6: you have a retentive force in your business. We just 174 00:09:10,440 --> 00:09:13,480 Speaker 6: green lit Power Origins, the prequel to Power, which is 175 00:09:13,520 --> 00:09:17,080 Speaker 6: a huge franchise for us, for eighteen episodes. We're doing 176 00:09:17,120 --> 00:09:21,280 Speaker 6: the same thing because that is a juggernaut in terms 177 00:09:21,320 --> 00:09:25,320 Speaker 6: of driving engagement, in terms of driving subscribers, but also 178 00:09:25,440 --> 00:09:27,840 Speaker 6: we can look to keep that audience engaged for a 179 00:09:27,880 --> 00:09:29,880 Speaker 6: longer period of time. Now, it used to be just 180 00:09:30,040 --> 00:09:32,440 Speaker 6: so difficult to disconnect because you'd have to call your 181 00:09:32,520 --> 00:09:34,960 Speaker 6: cable company and get on the phone, and then they'd 182 00:09:35,000 --> 00:09:38,160 Speaker 6: offer you things and you were often part of the package. 183 00:09:38,480 --> 00:09:39,760 Speaker 6: And so it's like, well, I'm going to pull the 184 00:09:39,760 --> 00:09:42,120 Speaker 6: thread on this tier that I've been and do I 185 00:09:42,120 --> 00:09:43,760 Speaker 6: really want to do that? But now it's just all 186 00:09:43,760 --> 00:09:46,120 Speaker 6: a la carte. It's very very easy, And so I 187 00:09:46,160 --> 00:09:48,760 Speaker 6: think what you guys are doing and in success, it 188 00:09:48,840 --> 00:09:50,480 Speaker 6: also makes great business sense. 189 00:09:51,240 --> 00:09:54,880 Speaker 1: And Laura, I'd love your perspective from the studio side 190 00:09:54,960 --> 00:09:57,520 Speaker 1: in terms of like when you hear the episode, counselor 191 00:09:57,920 --> 00:09:59,600 Speaker 1: like are you pumping your fist like this is a 192 00:09:59,600 --> 00:10:03,760 Speaker 1: good thing, or how do you all from the studio perspective? 193 00:10:04,160 --> 00:10:08,160 Speaker 7: Same same is what I think Michael said. What everybody's 194 00:10:08,200 --> 00:10:10,839 Speaker 7: saying here is in many ways we are it is 195 00:10:11,320 --> 00:10:15,040 Speaker 7: a case by case study of what is the right 196 00:10:15,200 --> 00:10:18,760 Speaker 7: way to tell this story and for us, where we 197 00:10:19,040 --> 00:10:21,440 Speaker 7: dove into this a little bit was the summary term pretty. 198 00:10:21,880 --> 00:10:24,880 Speaker 7: And what I found fascinating about the third season of 199 00:10:24,960 --> 00:10:28,000 Speaker 7: the summary term pretty is not only did we expand 200 00:10:28,040 --> 00:10:32,600 Speaker 7: it to eleven episodes, but we had almost twice as 201 00:10:32,720 --> 00:10:37,360 Speaker 7: much story and content as the previous season, meaning that 202 00:10:37,520 --> 00:10:40,200 Speaker 7: all of those episodes were super sized, there were many 203 00:10:40,240 --> 00:10:41,880 Speaker 7: of them were an hour or more. 204 00:10:42,640 --> 00:10:44,319 Speaker 2: It was eleven episodes. 205 00:10:44,440 --> 00:10:48,760 Speaker 7: It allowed us to have a weekly experience that built 206 00:10:48,800 --> 00:10:53,280 Speaker 7: to where it built incredibly successfully, lots of engagement. And 207 00:10:53,320 --> 00:10:56,520 Speaker 7: then additionally, what we're able to do at Amazon, which 208 00:10:56,559 --> 00:11:00,000 Speaker 7: is just different and is to be able to announce 209 00:11:00,200 --> 00:11:03,560 Speaker 7: the movie and so we're able to then even expand 210 00:11:03,559 --> 00:11:08,040 Speaker 7: that storytelling into new realms that furthers the franchise and 211 00:11:08,080 --> 00:11:08,560 Speaker 7: the story. 212 00:11:09,640 --> 00:11:12,160 Speaker 1: Absolutely, at least there's a lot, obviously a lot going 213 00:11:12,160 --> 00:11:15,240 Speaker 1: on with NBC and very soon you are going to 214 00:11:15,280 --> 00:11:17,920 Speaker 1: have the NBA back on your air. Can you talk 215 00:11:17,920 --> 00:11:22,120 Speaker 1: about how you are looking at the portfolio programming around 216 00:11:22,160 --> 00:11:24,320 Speaker 1: that and threading your scripted efforts into that. 217 00:11:24,720 --> 00:11:24,920 Speaker 4: Yeah. 218 00:11:24,960 --> 00:11:29,320 Speaker 8: Absolutely, I think in thinking about when everyone was talking 219 00:11:29,440 --> 00:11:32,720 Speaker 8: it's a portfolio approach. I think it's you're looking at 220 00:11:32,760 --> 00:11:35,560 Speaker 8: each show individually and what's as Michael said, what's best 221 00:11:35,600 --> 00:11:37,960 Speaker 8: for that show, what's best for the creative, what's best 222 00:11:37,960 --> 00:11:40,880 Speaker 8: for the audience, and then at the same time you're 223 00:11:40,920 --> 00:11:43,960 Speaker 8: also looking at how that works at the larger portfolio 224 00:11:43,960 --> 00:11:48,800 Speaker 8: and for us, being an integrated portfolio that has cable streaming, 225 00:11:49,240 --> 00:11:53,240 Speaker 8: linear and also the studios under the same ecosystem and 226 00:11:53,320 --> 00:11:56,960 Speaker 8: under the same leadership. That enables us to put things 227 00:11:57,000 --> 00:12:02,319 Speaker 8: in different places. And I think using sports to amplify 228 00:12:02,360 --> 00:12:05,720 Speaker 8: the audience and using it to bring more people. And 229 00:12:05,800 --> 00:12:08,040 Speaker 8: there's so many different ways that we can approach it, 230 00:12:08,080 --> 00:12:10,520 Speaker 8: because we could have a twenty two episode Dick Wolf 231 00:12:10,520 --> 00:12:14,000 Speaker 8: Show or five of them that air, you know, next 232 00:12:14,080 --> 00:12:18,160 Speaker 8: day on Peacock, and that continues the engagement for that audience. Similarly, 233 00:12:18,360 --> 00:12:21,400 Speaker 8: you could have something like The Paper, which just premiered 234 00:12:22,320 --> 00:12:25,600 Speaker 8: in September and is going to have a run on NBC, 235 00:12:25,800 --> 00:12:28,920 Speaker 8: where we do that weekly and give the audience a chance. 236 00:12:28,960 --> 00:12:32,240 Speaker 8: So we're going the opposite way this time, that audience 237 00:12:32,280 --> 00:12:35,680 Speaker 8: a chance to watch it weekly more like everybody watching 238 00:12:35,760 --> 00:12:38,600 Speaker 8: it at the same time, Like the olden days when 239 00:12:38,600 --> 00:12:42,280 Speaker 8: The Office first premiered twenty years ago on NBC, and 240 00:12:42,320 --> 00:12:45,000 Speaker 8: then sometimes that doesn't make sense for a show, so 241 00:12:45,040 --> 00:12:48,960 Speaker 8: you're looking at something that's exclusively Peacock. So that might 242 00:12:49,040 --> 00:12:51,600 Speaker 8: be you know, Ted, which we're going to have season 243 00:12:51,600 --> 00:12:55,000 Speaker 8: two coming in twenty six and that was our biggest 244 00:12:55,040 --> 00:12:59,280 Speaker 8: original streaming show that Dirty Bear does not belong on broadcasts. 245 00:12:59,280 --> 00:13:00,360 Speaker 2: So it feels like. 246 00:13:00,280 --> 00:13:05,880 Speaker 8: There's everything is very intentional and specific to where we 247 00:13:06,080 --> 00:13:09,120 Speaker 8: can expose it to as many people, but also make 248 00:13:09,160 --> 00:13:11,560 Speaker 8: sure we're exposing it to the right people and it's 249 00:13:11,559 --> 00:13:13,960 Speaker 8: not one size fits all, and using all of the 250 00:13:14,000 --> 00:13:19,000 Speaker 8: different assets in the portfolio and sports and live events 251 00:13:19,120 --> 00:13:22,640 Speaker 8: to amplify and to get as many people to watch 252 00:13:22,720 --> 00:13:23,240 Speaker 8: the shows. 253 00:13:23,400 --> 00:13:25,920 Speaker 3: I think that's a huge change from a couple of 254 00:13:25,960 --> 00:13:30,280 Speaker 3: years ago, and whether it's Amazon or Stars or you know, 255 00:13:30,720 --> 00:13:37,040 Speaker 3: Fox or Peacock, like the ability and desire to try things, 256 00:13:37,480 --> 00:13:40,520 Speaker 3: try different ways to premiere, different ways to roll out. 257 00:13:40,800 --> 00:13:43,440 Speaker 3: I mean, like Laura is saying, going from a you know, 258 00:13:43,640 --> 00:13:46,160 Speaker 3: seasons of a TV show into a movie, there's just 259 00:13:46,480 --> 00:13:50,120 Speaker 3: so much more flexibility and how we're getting the word out. 260 00:13:50,559 --> 00:13:54,000 Speaker 3: I think like picking up multiple season stars, picked up 261 00:13:54,040 --> 00:13:57,040 Speaker 3: season two of the Outlanders spinoff Blood of My Blood 262 00:13:57,080 --> 00:14:00,640 Speaker 3: before season one premiered. We're doing sixteen upisodes of God 263 00:14:00,679 --> 00:14:04,400 Speaker 3: of War for Amazon like actually kind of flexing the 264 00:14:04,520 --> 00:14:09,280 Speaker 3: muscles that they have as platforms to benefit the shows 265 00:14:09,400 --> 00:14:11,720 Speaker 3: and to benefit not just behind the scenes with the 266 00:14:11,720 --> 00:14:14,240 Speaker 3: budget or whatever, but also to benefit how they serve 267 00:14:14,280 --> 00:14:17,079 Speaker 3: it up to their fans. Has been an enormous change, 268 00:14:17,240 --> 00:14:20,560 Speaker 3: I think one that's been so good for the shows themselves. 269 00:14:20,600 --> 00:14:22,480 Speaker 3: Getting to the actual audience. 270 00:14:23,000 --> 00:14:25,920 Speaker 5: Yeah, I agree, I agree, there's something about one of 271 00:14:25,960 --> 00:14:29,600 Speaker 5: the changes over the past year. I think everyone is embracing. 272 00:14:29,720 --> 00:14:33,800 Speaker 5: It's actually fundamental to our business is our shared wins 273 00:14:34,680 --> 00:14:39,400 Speaker 5: and meeting audience is where they are. So for us, 274 00:14:39,560 --> 00:14:42,400 Speaker 5: it's similar in some ways to the way Lisa was 275 00:14:42,440 --> 00:14:46,240 Speaker 5: talking about, although our ecosystem is different. So for us, 276 00:14:46,440 --> 00:14:48,840 Speaker 5: we do the same thing where we leverage our linear 277 00:14:48,880 --> 00:14:54,880 Speaker 5: platform we get that huge broadcast audience. But then we 278 00:14:54,960 --> 00:14:58,800 Speaker 5: have our partnership with Hulu in Fox one, and so 279 00:14:59,280 --> 00:15:03,320 Speaker 5: you take a show like doc for example, and we 280 00:15:03,360 --> 00:15:07,520 Speaker 5: go all in with a very curated schedule. We put 281 00:15:07,560 --> 00:15:10,680 Speaker 5: all of our resources as opposed to launching ten shows 282 00:15:10,760 --> 00:15:14,680 Speaker 5: a couple and we get a really meaningful audience there, 283 00:15:15,160 --> 00:15:19,120 Speaker 5: but then it's also our biggest show on streaming and 284 00:15:19,160 --> 00:15:22,840 Speaker 5: then Sony just sold it to Netflix and so we 285 00:15:22,880 --> 00:15:27,800 Speaker 5: have season one on Netflix, number two, number two on Netflix. Yeah, 286 00:15:27,800 --> 00:15:29,800 Speaker 5: we'll see how we'll see watch it, just. 287 00:15:29,880 --> 00:15:31,680 Speaker 2: Watch let me ask you watch it. 288 00:15:31,720 --> 00:15:35,560 Speaker 5: But that is like we're the spirit of that is 289 00:15:36,480 --> 00:15:41,720 Speaker 5: That's an example of I think on that show, leveraging 290 00:15:41,800 --> 00:15:45,760 Speaker 5: our our programming strengths and in the case of their 291 00:15:45,760 --> 00:15:49,800 Speaker 5: distribution strengths in the service of one show and what 292 00:15:49,880 --> 00:15:52,760 Speaker 5: we can offer. We have a food brand, the biggest 293 00:15:52,760 --> 00:15:56,760 Speaker 5: food brand, the biggest animation brand, and so when we 294 00:15:56,840 --> 00:16:01,440 Speaker 5: partner with Hulu or Fox one, we're able to leverage 295 00:16:01,480 --> 00:16:03,840 Speaker 5: each other's strengths. And I think you see it in 296 00:16:03,880 --> 00:16:06,720 Speaker 5: different ways with aggregation and other things like that on 297 00:16:06,840 --> 00:16:09,440 Speaker 5: other platforms. And so this idea of instead of a 298 00:16:09,480 --> 00:16:13,800 Speaker 5: walled garden that people can win together or is more 299 00:16:14,160 --> 00:16:14,760 Speaker 5: or is more? 300 00:16:15,160 --> 00:16:17,560 Speaker 4: Yeah, I'd like to chime in on that time. I 301 00:16:17,600 --> 00:16:20,400 Speaker 4: actually love what you guys are saying, because you know 302 00:16:21,360 --> 00:16:24,160 Speaker 4: where you started this is there's a lot of integrated 303 00:16:24,600 --> 00:16:28,080 Speaker 4: companies and they have these ecosystems and what I'm really. 304 00:16:27,920 --> 00:16:31,120 Speaker 1: And there's been consolidation that I think is forced a 305 00:16:31,160 --> 00:16:32,920 Speaker 1: certain focus on business. 306 00:16:32,560 --> 00:16:35,640 Speaker 4: Priority, right, And I think what you're hearing from Michael 307 00:16:35,880 --> 00:16:39,240 Speaker 4: is that they're prioritizing the good of the show. So 308 00:16:39,440 --> 00:16:43,440 Speaker 4: you've got Catherine who's at Sony, who's licensing Fox and 309 00:16:43,520 --> 00:16:47,480 Speaker 4: Hulu runs to get the audience and bring him back 310 00:16:47,480 --> 00:16:50,400 Speaker 4: for season two, and that's going to be helped most 311 00:16:50,480 --> 00:16:53,560 Speaker 4: likely by the show's first season appearing on a completely 312 00:16:53,600 --> 00:16:54,640 Speaker 4: different system. Right. 313 00:16:54,640 --> 00:16:58,680 Speaker 1: But let me ask you, Michael straight, when Captain says, Hey, 314 00:16:58,680 --> 00:17:02,600 Speaker 1: we're going to license season one Netflix, is your first reaction, Oh, 315 00:17:02,680 --> 00:17:03,720 Speaker 1: that's not my network? 316 00:17:03,840 --> 00:17:04,440 Speaker 2: Or is there first? 317 00:17:04,440 --> 00:17:06,119 Speaker 5: Do you want to see the emojis? Do you want 318 00:17:06,160 --> 00:17:07,600 Speaker 5: to see the emojis on our text chain? 319 00:17:09,760 --> 00:17:11,919 Speaker 1: I mean, I think that this model was proven with 320 00:17:11,960 --> 00:17:14,840 Speaker 1: Breaking Bad was such as it was such a lift 321 00:17:14,920 --> 00:17:15,800 Speaker 1: for it. 322 00:17:15,800 --> 00:17:22,440 Speaker 5: It's different for probably each platform in each ecosystem. What 323 00:17:23,920 --> 00:17:28,040 Speaker 5: we know is, while since we're talking about doc it 324 00:17:28,080 --> 00:17:30,600 Speaker 5: has a very it's our biggest drama, it's our biggest 325 00:17:30,640 --> 00:17:35,399 Speaker 5: new drama. We've had to rebuild our scripted programming and 326 00:17:35,440 --> 00:17:38,560 Speaker 5: Slate post Disney, and so it's show by show. When 327 00:17:38,560 --> 00:17:42,399 Speaker 5: you've got something that seems to really be resonating, you 328 00:17:42,520 --> 00:17:45,480 Speaker 5: put a lot of attention on it. We talk almost 329 00:17:45,960 --> 00:17:49,320 Speaker 5: every day about it, and then it's like, how do 330 00:17:49,359 --> 00:17:53,120 Speaker 5: you make it succeed on Fox on Hulu? And then 331 00:17:53,400 --> 00:17:57,160 Speaker 5: in the case of growing the audience, So if getting 332 00:17:57,320 --> 00:18:00,720 Speaker 5: an opportunity on Netflix to grow the audience and NEWPI 333 00:18:00,880 --> 00:18:03,199 Speaker 5: is only going to serve the show. We like to 334 00:18:03,200 --> 00:18:06,080 Speaker 5: your point about Breaking Bad, hopefully it serves season two 335 00:18:06,160 --> 00:18:09,679 Speaker 5: and getting people excited about the show to jump in 336 00:18:09,760 --> 00:18:13,760 Speaker 5: and watch. We'll see just dropped two days ago or 337 00:18:13,800 --> 00:18:16,400 Speaker 5: three days ago, and so it's you know, again, it's 338 00:18:16,400 --> 00:18:19,560 Speaker 5: step by step, but that strategy, I think we've seen 339 00:18:19,600 --> 00:18:22,920 Speaker 5: it work and we're going to continue to try different 340 00:18:22,920 --> 00:18:23,440 Speaker 5: things like that. 341 00:18:23,440 --> 00:18:26,000 Speaker 6: Absolutely, Alison, Yeah, I was going to say, I think 342 00:18:26,040 --> 00:18:29,360 Speaker 6: from a network perspective, and because we are a service 343 00:18:29,400 --> 00:18:31,680 Speaker 6: being offered, we think about it as a benefit. But 344 00:18:31,720 --> 00:18:34,840 Speaker 6: you have to be very intentional about how you window 345 00:18:35,560 --> 00:18:39,600 Speaker 6: programming when you want ultimately the revenue and the subscribers 346 00:18:39,600 --> 00:18:41,680 Speaker 6: to accrue back to you. So I think with Breaking Bad, 347 00:18:42,240 --> 00:18:45,960 Speaker 6: that was a higher urgency show, so it could window 348 00:18:46,040 --> 00:18:48,800 Speaker 6: on Netflix and then it could drive back to AMC 349 00:18:49,440 --> 00:18:52,840 Speaker 6: because people were dying to come and see at first 350 00:18:52,920 --> 00:18:55,800 Speaker 6: wherever it was. I think as with I think everything 351 00:18:55,840 --> 00:18:58,320 Speaker 6: we're saying, it depends on the show, right. Sometimes if 352 00:18:58,320 --> 00:19:00,760 Speaker 6: it's not the right show with the right strategy, you 353 00:19:00,800 --> 00:19:02,920 Speaker 6: can sort of I would say, from the network perspective, 354 00:19:02,960 --> 00:19:05,720 Speaker 6: you can lose value and you can sort of lose. 355 00:19:05,520 --> 00:19:07,359 Speaker 1: Your edge there, and that's got to be I mean, 356 00:19:07,400 --> 00:19:08,800 Speaker 1: that's a risky roll of the dice. 357 00:19:08,880 --> 00:19:09,280 Speaker 2: Oh my god. 358 00:19:09,320 --> 00:19:11,000 Speaker 1: We could keep going on, but there's a couple of 359 00:19:11,040 --> 00:19:13,080 Speaker 1: points I really want to hit. One thing we've been 360 00:19:13,119 --> 00:19:17,479 Speaker 1: reporting on all year is YouTube. We've all seen the numbers, 361 00:19:17,560 --> 00:19:20,640 Speaker 1: I mean, their growth as they are full. 362 00:19:20,720 --> 00:19:23,120 Speaker 2: You know, they are no longer this thing you. 363 00:19:23,040 --> 00:19:25,679 Speaker 1: Watch on your laptop or on your phone for a 364 00:19:25,720 --> 00:19:28,720 Speaker 1: few minutes watching the you know, cat videos. YouTube has 365 00:19:28,800 --> 00:19:33,520 Speaker 1: become television, not just YouTube TV the subscription platform, but 366 00:19:33,640 --> 00:19:36,760 Speaker 1: truly people are watching more YouTube on their TVs. We 367 00:19:36,800 --> 00:19:39,480 Speaker 1: saw those trend lines changed. I think it was either 368 00:19:39,560 --> 00:19:42,159 Speaker 1: late last year or early this year, and YouTube has 369 00:19:42,200 --> 00:19:44,800 Speaker 1: really been out there. I would love, especially Alison and 370 00:19:44,880 --> 00:19:50,200 Speaker 1: Laura for working in premium content. How do you balance 371 00:19:50,440 --> 00:19:53,320 Speaker 1: putting putting a little bit out on free because it 372 00:19:53,400 --> 00:19:55,680 Speaker 1: truly seems to me like in the last twelve months 373 00:19:55,680 --> 00:19:59,000 Speaker 1: it has become it's television, but it's also almost a utility. 374 00:19:59,400 --> 00:20:03,280 Speaker 1: I'd love people experience with experimenting in making YouTube work 375 00:20:03,320 --> 00:20:06,320 Speaker 1: for you with your with your high end, premium, very 376 00:20:06,359 --> 00:20:07,280 Speaker 1: expensive content. 377 00:20:08,960 --> 00:20:12,320 Speaker 7: Congrats to YouTube first, first and foremost. 378 00:20:12,400 --> 00:20:14,080 Speaker 1: They did not pay for this, but it really is 379 00:20:14,240 --> 00:20:16,600 Speaker 1: Oh no, no, no, it's a seismic it changed. 380 00:20:16,760 --> 00:20:19,440 Speaker 7: I have a seventeen year old and an eighteen year old. 381 00:20:19,520 --> 00:20:22,800 Speaker 7: There's lots of YouTube happening in my house, and honestly, 382 00:20:22,840 --> 00:20:25,600 Speaker 7: it's it's I really mean that, like, congrats to them. 383 00:20:25,720 --> 00:20:29,840 Speaker 7: They're they're doing something really special. And I think for 384 00:20:29,960 --> 00:20:35,320 Speaker 7: us it is like everything, when something emerges like that, 385 00:20:35,800 --> 00:20:38,840 Speaker 7: you look at it, you how can we participate? How 386 00:20:38,840 --> 00:20:40,959 Speaker 7: can we how can that be part? It's part of 387 00:20:41,080 --> 00:20:41,880 Speaker 7: the ecosystem. 388 00:20:41,960 --> 00:20:42,200 Speaker 1: Now. 389 00:20:42,720 --> 00:20:44,760 Speaker 7: I think that what we've been able to do at 390 00:20:44,800 --> 00:20:47,640 Speaker 7: Amazon is, which is one of the great things about Amazon, 391 00:20:47,680 --> 00:20:51,000 Speaker 7: there are many arms in different ways to participate with 392 00:20:51,160 --> 00:20:53,800 Speaker 7: folks and with I think mister Beast is a great 393 00:20:53,840 --> 00:20:58,440 Speaker 7: example of looking at talent that had emerged and then 394 00:20:58,520 --> 00:21:01,919 Speaker 7: finding a way to invite that talent into the Amazon 395 00:21:02,920 --> 00:21:04,280 Speaker 7: service and ecosystem. 396 00:21:04,320 --> 00:21:05,400 Speaker 5: I think has been Hotel. 397 00:21:05,800 --> 00:21:08,160 Speaker 7: You know, my partner Nick Pepper's side on the animation 398 00:21:08,280 --> 00:21:11,480 Speaker 7: side is another great example of that. So I embrace it. 399 00:21:11,720 --> 00:21:16,120 Speaker 7: I again, I admire what they're doing. And I would 400 00:21:16,480 --> 00:21:19,199 Speaker 7: also say I just I go back to summer, I 401 00:21:19,240 --> 00:21:22,480 Speaker 7: turn pretty again. It's just fascinating to me again having 402 00:21:22,840 --> 00:21:27,280 Speaker 7: young kids in my own home and watching them engage 403 00:21:27,480 --> 00:21:30,120 Speaker 7: in long form as well. 404 00:21:30,320 --> 00:21:32,359 Speaker 6: I think we get excited about YouTube for a lot 405 00:21:32,400 --> 00:21:35,680 Speaker 6: of reasons. From a marketing perspective, there's no better place 406 00:21:35,680 --> 00:21:39,840 Speaker 6: to launch a trailer, there's no better place to drive eyeballs, awareness, 407 00:21:40,080 --> 00:21:41,040 Speaker 6: scene clips. 408 00:21:40,720 --> 00:21:43,520 Speaker 2: Do really well all of that. But they're also a distribution. 409 00:21:43,200 --> 00:21:45,879 Speaker 6: Partner of ours, as it is Amazon incredible distribution partner 410 00:21:45,920 --> 00:21:48,960 Speaker 6: of ours, So we are distributed through YouTube TV. We 411 00:21:48,960 --> 00:21:51,360 Speaker 6: were one of the first to launch on primetime channels, 412 00:21:51,400 --> 00:21:54,480 Speaker 6: and so what gets really exciting I think for premium 413 00:21:54,520 --> 00:21:57,680 Speaker 6: television is you've got a great marketing platform that is 414 00:21:57,760 --> 00:22:00,280 Speaker 6: driving all of these eyeballs and all of this awareness 415 00:22:00,119 --> 00:22:04,160 Speaker 6: us and then creating the connectivity to driving subscriptions through 416 00:22:04,160 --> 00:22:06,959 Speaker 6: your distribution strategy. With YouTube, I think we're just at 417 00:22:06,960 --> 00:22:09,520 Speaker 6: the beginning of that, and I think to start connecting 418 00:22:09,560 --> 00:22:13,360 Speaker 6: those pipes gets really really cool for premium teleg players. 419 00:22:13,800 --> 00:22:18,359 Speaker 5: I also think we're all in the voice business, you know, 420 00:22:18,400 --> 00:22:22,359 Speaker 5: where we're looking for new voices and who have different 421 00:22:22,400 --> 00:22:25,720 Speaker 5: points of views that can break out different programs. So 422 00:22:25,720 --> 00:22:30,080 Speaker 5: in addition to marketing, we're definitely looking at creators, maybe 423 00:22:30,119 --> 00:22:32,320 Speaker 5: more so on the unscripted side than the scripted side. 424 00:22:32,359 --> 00:22:35,880 Speaker 5: But you know, as Laura mentioned, Has Been Hotel that's 425 00:22:35,880 --> 00:22:39,120 Speaker 5: a show that I'm involved in the animation studio as well. 426 00:22:39,119 --> 00:22:42,920 Speaker 5: That's a show we made on Spec with A twenty four. 427 00:22:43,440 --> 00:22:45,960 Speaker 5: But the reason we made it on Spec was because 428 00:22:47,040 --> 00:22:52,040 Speaker 5: has Been Hotel existed on YouTube there were the creator 429 00:22:52,080 --> 00:22:55,159 Speaker 5: had over a million views on a pilot that she 430 00:22:55,280 --> 00:22:59,360 Speaker 5: made herself based on characters that existed before she made 431 00:22:59,400 --> 00:23:05,639 Speaker 5: that pilot. And so these voices are their IP and 432 00:23:05,840 --> 00:23:09,280 Speaker 5: they have an audience, and so the question is how 433 00:23:09,320 --> 00:23:12,960 Speaker 5: do you leverage their voices in a way that, just 434 00:23:13,000 --> 00:23:15,280 Speaker 5: like I was saying, we're trying to meet audiences where 435 00:23:15,640 --> 00:23:18,640 Speaker 5: they are. How do you take those voices and expand 436 00:23:18,960 --> 00:23:23,160 Speaker 5: their reach and their brand and do things that are 437 00:23:23,600 --> 00:23:26,840 Speaker 5: a little bit different, you know, can you incubate And 438 00:23:26,960 --> 00:23:31,840 Speaker 5: we're certainly looking at like potentially incubating new animation voices, 439 00:23:31,880 --> 00:23:34,959 Speaker 5: potentially some unscripted things, and we're in early stages of 440 00:23:35,400 --> 00:23:39,399 Speaker 5: what that looks like. But you can't the marketing for sure, 441 00:23:39,440 --> 00:23:42,680 Speaker 5: but also there are content opportunities that we're trying to 442 00:23:42,720 --> 00:23:44,359 Speaker 5: mine and figure out as we speak. 443 00:23:44,600 --> 00:23:47,760 Speaker 3: Yeah, and the has Been Hotel example also goes back 444 00:23:47,800 --> 00:23:50,080 Speaker 3: to the thing I was saying about being more flexible 445 00:23:50,119 --> 00:23:54,480 Speaker 3: with your business structure because she still has her YouTube. 446 00:23:55,160 --> 00:23:58,680 Speaker 3: It's running on both Amazon and YouTube because that was 447 00:23:58,720 --> 00:24:02,240 Speaker 3: a part of her creation and strategy. And for Amazon 448 00:24:02,320 --> 00:24:05,320 Speaker 3: to take on a show and still allow it to live, 449 00:24:05,560 --> 00:24:09,160 Speaker 3: you know that. That's again it's like the strict rules 450 00:24:09,200 --> 00:24:13,520 Speaker 3: of exclusivity, the strict rules of who's a creator, the gatekeepers, 451 00:24:13,560 --> 00:24:16,080 Speaker 3: like all of those are sort of tumbling in such 452 00:24:16,080 --> 00:24:19,080 Speaker 3: a wonderful way, I think, and hopefully informing each other. 453 00:24:19,320 --> 00:24:21,320 Speaker 3: I think there will be many more examples to come 454 00:24:21,400 --> 00:24:21,960 Speaker 3: in the has. 455 00:24:21,840 --> 00:24:24,359 Speaker 5: Been Amazon knocked it out of the park. 456 00:24:24,440 --> 00:24:25,360 Speaker 3: Yeah, it's an awesome show. 457 00:24:25,880 --> 00:24:28,359 Speaker 4: I'd add one thing from a studio perspective, which is 458 00:24:28,440 --> 00:24:32,520 Speaker 4: it's enabled in addition to marketing and looking for new talent, 459 00:24:32,920 --> 00:24:37,160 Speaker 4: it's it's given us an opportunity through marketing to support 460 00:24:37,520 --> 00:24:40,000 Speaker 4: our platform partners in a way because we have all 461 00:24:40,040 --> 00:24:44,560 Speaker 4: of our portfolio shows up there and that also supports 462 00:24:44,840 --> 00:24:46,680 Speaker 4: what we're doing with our platform partners, which was a 463 00:24:46,760 --> 00:24:47,760 Speaker 4: unique entry today. 464 00:24:47,960 --> 00:24:51,880 Speaker 1: The broad theme here is make it available wherever somebody 465 00:24:51,960 --> 00:24:54,639 Speaker 1: might find it, wherever somebody might search for it. You know, 466 00:24:54,760 --> 00:24:56,480 Speaker 1: I think we're all we all have to remember we're 467 00:24:56,480 --> 00:24:59,200 Speaker 1: all professionals in this business. But it really does seem 468 00:24:59,280 --> 00:25:02,120 Speaker 1: like navigat is a challenge. 469 00:25:02,280 --> 00:25:07,000 Speaker 8: They're not always the same audiences that people that watch 470 00:25:07,440 --> 00:25:10,840 Speaker 8: on NBC are different audience that are watching on Peacock 471 00:25:10,960 --> 00:25:13,920 Speaker 8: are a different audience that may be watching it on 472 00:25:14,000 --> 00:25:17,439 Speaker 8: Netflix if it's you know, the studio has sold it 473 00:25:17,480 --> 00:25:20,600 Speaker 8: there and you find it. Sometimes you think it's going 474 00:25:20,680 --> 00:25:23,520 Speaker 8: to be cannibalized or you're going to somehow fragment the audience, 475 00:25:23,560 --> 00:25:26,400 Speaker 8: but it always aggregates it and you end up reaching 476 00:25:26,440 --> 00:25:30,480 Speaker 8: more people, which is not something that I expected. But 477 00:25:30,520 --> 00:25:33,359 Speaker 8: when you look at it, you're like, oh, we're getting 478 00:25:33,400 --> 00:25:36,040 Speaker 8: more people and different people to enjoy the. 479 00:25:35,960 --> 00:25:38,000 Speaker 1: Show, and it must be exciting to see, like different 480 00:25:38,080 --> 00:25:41,719 Speaker 1: demographics pop apps in different in different forums. In our 481 00:25:41,760 --> 00:25:44,199 Speaker 1: waning eight minutes where I wanted to talk about on 482 00:25:44,560 --> 00:25:48,800 Speaker 1: another fun topic, ip and IP management, all of you, 483 00:25:48,880 --> 00:25:52,439 Speaker 1: in varying degrees have different archives that you can go to. 484 00:25:52,560 --> 00:25:55,560 Speaker 1: And we've all seen incredible creative work done about taking 485 00:25:55,560 --> 00:25:58,760 Speaker 1: a character from this, a theme from that, a cliffhanger 486 00:25:58,800 --> 00:26:01,400 Speaker 1: from this show. Twenty years, we've seen it work really well. 487 00:26:01,520 --> 00:26:02,600 Speaker 1: We've seen a lot. 488 00:26:02,520 --> 00:26:03,480 Speaker 2: Not work very well. 489 00:26:03,600 --> 00:26:06,520 Speaker 1: Given all that we've talked about with portfolio and experimentation. 490 00:26:07,080 --> 00:26:08,000 Speaker 2: I mean, you have a one. 491 00:26:08,040 --> 00:26:11,080 Speaker 1: Hundred years of NBC and Universal Sony is also one 492 00:26:11,160 --> 00:26:11,760 Speaker 1: hundred years. 493 00:26:11,960 --> 00:26:14,040 Speaker 2: It was a big centennial the last couple of years. 494 00:26:14,040 --> 00:26:14,840 Speaker 2: It's been a lot of sentence. 495 00:26:14,880 --> 00:26:18,320 Speaker 1: Warner Brothers too, the bit Sam Harry jack abe By 496 00:26:18,400 --> 00:26:20,879 Speaker 1: pride myself on knowing the four Warner brothers. 497 00:26:21,000 --> 00:26:23,880 Speaker 2: But seriously, again a jump ball to end us here. 498 00:26:24,320 --> 00:26:27,960 Speaker 1: IP management strategies, how do you think about the wealth 499 00:26:28,000 --> 00:26:31,200 Speaker 1: that you have in your archive stars as a younger channel, 500 00:26:31,240 --> 00:26:34,439 Speaker 1: but you all have done amazing three D chess with 501 00:26:34,520 --> 00:26:37,440 Speaker 1: the Power Universe and building that out and as well 502 00:26:37,480 --> 00:26:41,280 Speaker 1: as Outlander, how are you thinking about that differently or 503 00:26:42,040 --> 00:26:43,240 Speaker 1: strategically in. 504 00:26:43,320 --> 00:26:45,480 Speaker 2: Kind of the new new era for streaming. 505 00:26:46,520 --> 00:26:49,600 Speaker 3: It's the show, you know, like it's it's honestly, you 506 00:26:49,640 --> 00:26:52,639 Speaker 3: can have the most incredible IP in the world, but 507 00:26:52,760 --> 00:26:56,160 Speaker 3: you have to make it satisfying apart from that IP 508 00:26:56,359 --> 00:26:59,800 Speaker 3: as a television show. So I think we think about 509 00:26:59,840 --> 00:27:02,720 Speaker 3: it as what are the values of this piece of IP, 510 00:27:03,480 --> 00:27:05,159 Speaker 3: and what are the values we have to keep, and 511 00:27:05,160 --> 00:27:07,639 Speaker 3: then what's the show? How do we then make that 512 00:27:07,760 --> 00:27:10,919 Speaker 3: into a television show. And we're lucky to have some 513 00:27:11,040 --> 00:27:14,240 Speaker 3: incredible PlayStation games. We have Twisted Metal at Peacock, and 514 00:27:14,800 --> 00:27:17,160 Speaker 3: as I said, we're doing God of War and we have. 515 00:27:17,359 --> 00:27:18,480 Speaker 2: The Last of Us at HBO. 516 00:27:18,840 --> 00:27:22,040 Speaker 3: It's all amazing to have that leg up where you 517 00:27:22,040 --> 00:27:27,040 Speaker 3: have an incredible group of characters, tone storytelling, but you 518 00:27:27,200 --> 00:27:30,040 Speaker 3: got to stick the landing on your own show. IP 519 00:27:30,280 --> 00:27:34,359 Speaker 3: does not equal a hit, and I think a lot 520 00:27:34,440 --> 00:27:37,720 Speaker 3: of us have been involved in things that did not 521 00:27:37,840 --> 00:27:40,840 Speaker 3: work out and you kind of felt it, And so 522 00:27:41,000 --> 00:27:44,320 Speaker 3: I think there's a pressure of wanting to live up 523 00:27:44,359 --> 00:27:47,359 Speaker 3: to the quality of the original. You have to feel 524 00:27:47,359 --> 00:27:50,680 Speaker 3: that pressure, and you have to really understand that these 525 00:27:50,800 --> 00:27:54,320 Speaker 3: fans are not looking for a shot by shot remake. 526 00:27:54,400 --> 00:27:57,199 Speaker 3: They're looking to expand the world and to expand their 527 00:27:57,280 --> 00:28:00,359 Speaker 3: relationship to these characters that they love, whether it's a 528 00:28:00,359 --> 00:28:02,959 Speaker 3: book or an old show or a game or whatever 529 00:28:03,040 --> 00:28:07,600 Speaker 3: it may be. So it's actually very challenging it's probably 530 00:28:07,640 --> 00:28:10,920 Speaker 3: more challenging than doing an original. You can't hide behind it, 531 00:28:11,000 --> 00:28:14,000 Speaker 3: but it's also you know, it's a gift ultimately. I mean, 532 00:28:14,000 --> 00:28:16,400 Speaker 3: the Last of Us game is beautiful and the show 533 00:28:16,480 --> 00:28:18,520 Speaker 3: is beautiful, and that's what you strive for. 534 00:28:18,960 --> 00:28:22,119 Speaker 4: You know, we have a very rich, obviously library. I 535 00:28:22,119 --> 00:28:24,200 Speaker 4: think we're protective of it because what you really want 536 00:28:24,240 --> 00:28:27,000 Speaker 4: to hear is what Catherine saying is what's the reinvention, 537 00:28:27,160 --> 00:28:30,600 Speaker 4: what's the modern what's the contemporary reason for telling that story? 538 00:28:30,640 --> 00:28:33,600 Speaker 4: One of my favorites, you know, we obviously did Penguin 539 00:28:33,640 --> 00:28:36,920 Speaker 4: and we're doing Peacemaker, but one of my favorite examples 540 00:28:37,280 --> 00:28:40,880 Speaker 4: is our Big Bang a Verse because you've got this 541 00:28:41,040 --> 00:28:44,640 Speaker 4: multi camera comedy that launched on CBS, followed by a 542 00:28:44,680 --> 00:28:49,280 Speaker 4: single camera comedy in Young Sheldon, followed by a multi 543 00:28:49,280 --> 00:28:52,400 Speaker 4: camera comedy Georgie and Mandy, and now we're about to 544 00:28:52,400 --> 00:28:55,760 Speaker 4: do a single camera called Stuart Fails to Save the Universe. So, 545 00:28:56,080 --> 00:28:59,080 Speaker 4: I mean, Chuck's been very creative about what he's done 546 00:28:59,120 --> 00:29:02,800 Speaker 4: with that piece ip, which is extraordinary because it's not 547 00:29:02,880 --> 00:29:05,160 Speaker 4: where you'd expect it to go, and I think that's 548 00:29:05,160 --> 00:29:07,480 Speaker 4: what's made it so interesting. And each one of them 549 00:29:07,520 --> 00:29:09,640 Speaker 4: is so fresh. It's such a fresh take on that 550 00:29:09,680 --> 00:29:12,320 Speaker 4: same story or that those same characters exception. 551 00:29:12,520 --> 00:29:14,960 Speaker 7: I think what we're all saying is, and this is 552 00:29:15,000 --> 00:29:17,800 Speaker 7: what I feel like it comes down to, over and 553 00:29:17,840 --> 00:29:21,120 Speaker 7: over again, is the voice and what is. 554 00:29:21,080 --> 00:29:23,160 Speaker 2: A writer a creator. 555 00:29:23,160 --> 00:29:28,200 Speaker 7: Burning to say? And Catherine and I are sharing the 556 00:29:28,440 --> 00:29:31,600 Speaker 7: fifth and final season of The Boys, and what Eric 557 00:29:31,680 --> 00:29:36,120 Speaker 7: Kripke has done from the beginning of that show to 558 00:29:36,280 --> 00:29:41,560 Speaker 7: where we've seen the final episode of that show is relevatory. 559 00:29:41,640 --> 00:29:45,120 Speaker 7: I mean it's he had so much to say, he 560 00:29:45,360 --> 00:29:50,120 Speaker 7: was so clear about what it was, and honestly, at 561 00:29:50,120 --> 00:29:53,080 Speaker 7: the core is characters. I don't know how many Boys 562 00:29:53,120 --> 00:29:54,040 Speaker 7: fans we have here. 563 00:29:53,960 --> 00:29:55,760 Speaker 5: But that you wouldn't think I love it. 564 00:29:56,680 --> 00:29:59,800 Speaker 7: I don't think I'm the demo exactly for it, but 565 00:30:00,000 --> 00:30:03,640 Speaker 7: but I was the last couple of episodes, I truly 566 00:30:03,760 --> 00:30:08,720 Speaker 7: was shedding tears because inside of thematically what he wanted 567 00:30:08,760 --> 00:30:13,440 Speaker 7: to say. The key to all storytelling is that you 568 00:30:13,640 --> 00:30:17,960 Speaker 7: care about these characters. You are invested in what happens 569 00:30:18,000 --> 00:30:21,280 Speaker 7: to them. And I found in just a pretty overwhelming 570 00:30:21,320 --> 00:30:25,880 Speaker 7: way how invested I was in the stories, and season 571 00:30:26,000 --> 00:30:30,480 Speaker 7: by season, Eric had thematically things that he wanted to 572 00:30:30,520 --> 00:30:35,640 Speaker 7: explore his own relationship with his father, aging what that means, 573 00:30:36,120 --> 00:30:40,560 Speaker 7: and that really comes through on top of all the 574 00:30:40,600 --> 00:30:45,960 Speaker 7: insanity in that show, at its core, it's really saying something. Obviously, 575 00:30:45,960 --> 00:30:48,960 Speaker 7: it's saying a lot about our world and maybe our country. 576 00:30:49,040 --> 00:30:50,760 Speaker 7: But at the end of the day, I was so 577 00:30:50,840 --> 00:30:52,240 Speaker 7: invested in those characters. 578 00:30:52,600 --> 00:30:53,640 Speaker 2: I thought it was interesting. 579 00:30:53,640 --> 00:30:56,120 Speaker 1: I think Catherine said like sometimes a show based on 580 00:30:56,160 --> 00:30:58,840 Speaker 1: IP can be harder than an original. I want to 581 00:30:58,840 --> 00:31:01,840 Speaker 1: wrap up with a question for Lisa about you all have. 582 00:31:02,040 --> 00:31:04,640 Speaker 1: I mean, you have the mother of television franchises in 583 00:31:04,720 --> 00:31:07,000 Speaker 1: Law and Order, and I was watching last night. You've 584 00:31:07,000 --> 00:31:11,000 Speaker 1: got an incredible crossover coming. Ye, you've got the Chicago universe. 585 00:31:11,280 --> 00:31:13,160 Speaker 1: Can you talk about how you have been able to 586 00:31:13,520 --> 00:31:16,400 Speaker 1: keep that fresh and keep new iterations coming. 587 00:31:16,720 --> 00:31:21,320 Speaker 8: Absolutely, I think again starting with Dick Wolf and with 588 00:31:21,920 --> 00:31:25,480 Speaker 8: what the fans like, and then when I came, we 589 00:31:25,640 --> 00:31:29,240 Speaker 8: had Sview was there. Then we brought back Law and Order, 590 00:31:29,280 --> 00:31:32,640 Speaker 8: and then continuing to cross those over and return to 591 00:31:32,680 --> 00:31:37,160 Speaker 8: the relationships, whether it be Olivia and Stabler or Benson 592 00:31:37,200 --> 00:31:40,520 Speaker 8: and Stabler, or the crossovers that dictas. I think finding 593 00:31:40,560 --> 00:31:46,000 Speaker 8: ways to really refresh with casting, with storylines, with crossovers 594 00:31:46,200 --> 00:31:49,400 Speaker 8: with big events and keep them relevant and keep them 595 00:31:49,600 --> 00:31:52,800 Speaker 8: something that is must see TV, and then people fall 596 00:31:52,840 --> 00:31:55,960 Speaker 8: in love with the characters. People are very invested in 597 00:31:56,000 --> 00:31:58,400 Speaker 8: the storylines, and it gives you the opportunity to spin 598 00:31:58,480 --> 00:32:01,040 Speaker 8: them off or do different versions. So it's like working 599 00:32:01,120 --> 00:32:04,360 Speaker 8: with this amazing group of people that can go in 600 00:32:04,440 --> 00:32:06,040 Speaker 8: so many different directions. 601 00:32:07,160 --> 00:32:10,320 Speaker 1: I have more questions, but our time is short. I 602 00:32:10,360 --> 00:32:12,400 Speaker 1: am so grateful everybody for this conversation. 603 00:32:12,520 --> 00:32:12,800 Speaker 2: Truly. 604 00:32:12,880 --> 00:32:15,200 Speaker 1: I hope you've been taking notes because these are top 605 00:32:15,240 --> 00:32:16,480 Speaker 1: folks giving insights. 606 00:32:16,640 --> 00:32:25,320 Speaker 2: Thank you. Thanks for listening. 607 00:32:25,600 --> 00:32:27,560 Speaker 1: Be sure to leave us a review at the podcast 608 00:32:27,600 --> 00:32:30,400 Speaker 1: platform of your choice. Please go to Variety dot com 609 00:32:30,440 --> 00:32:33,880 Speaker 1: and sign up for the free weekly Strictly Business newsletter, 610 00:32:34,400 --> 00:32:36,880 Speaker 1: and don't forget to tune in next week for another 611 00:32:36,960 --> 00:32:38,360 Speaker 1: episode of Strictly Business.