WEBVTT - Clay talks with Ben Shapiro

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<v Speaker 1>This is Wins and Losses with Clay Trevis. Clay talks

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<v Speaker 1>with the most entertaining people in sports, entertainment and business.

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<v Speaker 1>Now here's Clay Trevis. Welcome in to out kick the

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<v Speaker 1>coverage the Winds and Losses podcast, where we can have

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<v Speaker 1>some long form conversations with a variety of different figures

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<v Speaker 1>that I find to be interesting in the world of sports, business, politics, media,

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<v Speaker 1>you name it. We've had a lot of awesome ones.

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<v Speaker 1>I encourage you to go back and listen to them.

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<v Speaker 1>And this week's guest is Ben Shapiro at Ben Shapiro

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<v Speaker 1>on Twitter. He's got a new book coming out which

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<v Speaker 1>I'm about halfway through, How to Destroy America in Three

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<v Speaker 1>Easy Steps. I also read his most recent book, I Believe,

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<v Speaker 1>which was which One the Right Side of History, How

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<v Speaker 1>Reason and moral purpose made the West Great? Super interesting

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<v Speaker 1>and entertaining books. Ben obviously has a wildly successful show

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<v Speaker 1>and podcast as a part of the Daily Wire team. Ben,

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<v Speaker 1>thanks for the time. I imagine releasing a book and

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<v Speaker 1>this day and age is is a little bit wacky,

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<v Speaker 1>even though you've released several before. Uh, this is a

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<v Speaker 1>different kind of vibe, right, I was definitely weird. Um

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<v Speaker 1>and I will admit that when I first wrote the book,

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<v Speaker 1>I thought I'd be relevant prior to the election, and

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<v Speaker 1>then COVID hit and I thought this is gonna do

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<v Speaker 1>wildly irrelevant before the election, and then the entire world

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<v Speaker 1>went up in flames. And it turns out its relevant again.

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<v Speaker 1>Sometimes I just sent the news cycle properly. All Right,

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<v Speaker 1>I want to dive into sports with you, because I've

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<v Speaker 1>been on your show before talking about sports, and I

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<v Speaker 1>know you're a pretty big sports fan, and we talked

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<v Speaker 1>as a jumping off point to a lot of different

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<v Speaker 1>people with sports as a sort of the connective tissue

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<v Speaker 1>or fabric. So let's start here. You grew up a

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<v Speaker 1>fan of which teams in which part of the country

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<v Speaker 1>when you were a kid. So I grew up in

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<v Speaker 1>l a and I'm a Chicago White tox fan primarily.

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<v Speaker 1>And then in terms of secondary sports for me, um

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<v Speaker 1>Boston Celtics fan and in Chicago Bears fans. I picked

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<v Speaker 1>up all my dad's allegiances. It's really the short story there.

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<v Speaker 1>My dad's from Chicago. When he was growing up, there

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<v Speaker 1>really wasn't a Chicago basketball team. He went to college

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<v Speaker 1>in Boston. Uh and because he did that he'd became

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<v Speaker 1>a Celtics fan. So I was. I grew up with

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<v Speaker 1>Celtics fan in l A, which went well for me

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<v Speaker 1>during my childhood. It was really great. So how big

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<v Speaker 1>of a sports fan were you? I mean, obviously you

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<v Speaker 1>went on to law school like I did, and uh,

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<v Speaker 1>and many people go on to more serious things in life.

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<v Speaker 1>Sports is kind of always the toy chest of life.

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<v Speaker 1>But when you were a kid growing up, were you a, Hey,

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<v Speaker 1>in the morning, I'm going to put on Sports Center,

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<v Speaker 1>see who won the night before, watch the highlights while

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<v Speaker 1>breakfast before I go to school. How committed would you

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<v Speaker 1>say you were to the teams you grew up rooting for?

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<v Speaker 1>Oh yeah, I was. I was. You know, I'm gonna

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<v Speaker 1>run out to the I'm gonna run out of the curve,

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<v Speaker 1>I'm gonna grab the box scores, I'm gonna come back

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<v Speaker 1>and I wake up at six am to watch the

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<v Speaker 1>early Sports Center. So yeah, I mean I was. I

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<v Speaker 1>was a sports nut, uh, in particularly baseball. My dad

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<v Speaker 1>and I actually co wrote a book about the about

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<v Speaker 1>the Chicago I talked two thousand and five World Serious season.

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<v Speaker 1>So a huge, huge sports fan. I mean, yesterday I

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<v Speaker 1>was watching and I'm so desperate for content. At this point,

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<v Speaker 1>I was watching the pre season Socks and Cubs game

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<v Speaker 1>in an empty stadium, watching backup relievers get raked. So yeah,

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<v Speaker 1>I mean I remained a very large I made a

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<v Speaker 1>very large sports tin. Did you play growing up? Yeah,

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<v Speaker 1>but I'm I'm a five nine jew now, so I

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<v Speaker 1>was never I'm a good contact hiner, So I was

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<v Speaker 1>I was gonna ask. I think it feels like every kid,

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<v Speaker 1>and basically everybody who's listening to us, with a few

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<v Speaker 1>exceptions who actually ended up being professional athletes. But you

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<v Speaker 1>have this sort of harsh realization for all kids at

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<v Speaker 1>some age, and for some of us it comes a

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<v Speaker 1>lot younger than others. For a lot of them, you know,

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<v Speaker 1>it comes in high school, whenever it might be. Do

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<v Speaker 1>you remember the age you were when you suddenly realized, hey,

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<v Speaker 1>wait a minute, I'm not going to end up being

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<v Speaker 1>a major league baseball player. Yeah, I was thinking it

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<v Speaker 1>was probably thirteen, and it was pretty devastating. I mean,

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<v Speaker 1>I played in Little league and I was I was

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<v Speaker 1>pretty good. I mean I played second bags and I

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<v Speaker 1>was I could switch hit, and I was able to

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<v Speaker 1>go to the cage even hit an eight miles an hour,

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<v Speaker 1>but it wasn't like I had any sort of power,

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<v Speaker 1>and my arm wasn't strong enough for me to make

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<v Speaker 1>the third base throw, you know, really on the line.

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<v Speaker 1>And so at that point I was like, Okay, you know,

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<v Speaker 1>this one's pretty much done, so I'm gonna go to

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<v Speaker 1>the traditional Jewish pastimes of violin and laying. So that's

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<v Speaker 1>that's where it was. I've been a violent since I

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<v Speaker 1>was five. Anyway, it was okay, I can let these

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<v Speaker 1>groundballs wrap up my hands, or I can continue to

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<v Speaker 1>play violent like a good Jewish kid. When did when

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<v Speaker 1>did you? Where did you go to college? I went

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<v Speaker 1>for college, and then I went to Harvard to law school. Yeah,

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<v Speaker 1>so okay, so when you were at U c l

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<v Speaker 1>A for college. So I went back recently and found

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<v Speaker 1>the very first thing that I had ever had published

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<v Speaker 1>under my name. Uh and I didn't find it. Actually

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<v Speaker 1>one of my listeners did, but I told the story.

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<v Speaker 1>I was eighteen years old. I was a freshman in

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<v Speaker 1>college at George Washington UM, and there was a front

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<v Speaker 1>page article because there was a protest over an executive

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<v Speaker 1>I guess it was body vice president or something of

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<v Speaker 1>the school who would use the phrase rule of thumb.

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<v Speaker 1>And somebody was offended about the use of the phrase

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<v Speaker 1>rule of thumb, and so I wrote in talking about

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<v Speaker 1>how ridiculous it was. And I went back and I

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<v Speaker 1>read that letter to the editor to the student newspaper,

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<v Speaker 1>and it was kind of amazing to see at you know,

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<v Speaker 1>I'm forty one now, but twenty plus years ago I

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<v Speaker 1>was fighting the same battles that I feel like i'm

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<v Speaker 1>fighting now for people out there who are like, oh,

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<v Speaker 1>you've changed. Literally, other than maybe using a few bigger

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<v Speaker 1>words when I was eighteen because I was trying to

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<v Speaker 1>show off my vocabulary, I really am not very much

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<v Speaker 1>different in the way that I would think about the

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<v Speaker 1>First Amendment and many other different issues than I would

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<v Speaker 1>have when I was eighteen. That's not to say that

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<v Speaker 1>I have perfect, you know, opinions or anything else. It's

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<v Speaker 1>just there's a consistency there for you. When you went

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<v Speaker 1>away to college at eighteen, had you developed your own

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<v Speaker 1>political philosophy at that point or was it still evolving?

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<v Speaker 1>I mean I think it was. It was still evolving

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<v Speaker 1>a little bit. It was fairly well developed. I mean

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<v Speaker 1>I went to college, not sixteen, So I started UCL.

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<v Speaker 1>I went out of sixteen, and I was living at

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<v Speaker 1>home and my first piece that I wrote was about

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<v Speaker 1>Israel because I had walked on campus and the first

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<v Speaker 1>thing I saw was a piece in the student newspaper

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<v Speaker 1>that compared to drill untime Minister Auriol Rod with Adolf

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<v Speaker 1>by Ahmen Nazi uh. And I thought, well, this doesn't

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<v Speaker 1>sound right. So I started walking into the Daily brewin

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<v Speaker 1>offices and I wrote a counterpiece. Uh. And then a

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<v Speaker 1>few weeks later I was walking through and I was

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<v Speaker 1>the only person who's relatively conservative they never heard of.

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<v Speaker 1>So as I was walking through the office, they were like, oh, yeah,

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<v Speaker 1>we've got this piece that somebody's writing about how sanctions

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<v Speaker 1>on towns and stander bad. You want to write the

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<v Speaker 1>counterpoint and to turn into sort of a point counterpoint thing.

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<v Speaker 1>And then I turned it into a normal column for

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<v Speaker 1>the U c l I paper. Um, but yeah, I

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<v Speaker 1>mean my my politics was I would say, you know,

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<v Speaker 1>I was only sixteen, so it was somewhat well developed.

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<v Speaker 1>I got more well developed as time went on. But

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<v Speaker 1>I had a syndicated column when I was seventeen, and

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<v Speaker 1>I had my first published at twenty, So I would

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<v Speaker 1>say that I was more of a dick when I

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<v Speaker 1>was like seventeen. But I'm not sure who wasn't when

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<v Speaker 1>they were seventeen. So what was the reaction when you're

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<v Speaker 1>the sixteen year old kid writing in the Daily Bruin newspaper.

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<v Speaker 1>I mean that had to be uh, pretty energy. I mean,

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<v Speaker 1>I would imagine pretty impressive to your parents, but also

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<v Speaker 1>to you. It had to be pretty cool to be

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<v Speaker 1>able to start to influence perceptions even if it's on

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<v Speaker 1>a local student newspaper at that time. Yeah, it's pretty neat.

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<v Speaker 1>I mean I I I really enjoyed it. It was

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<v Speaker 1>a lot of fun. It became one of the most

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<v Speaker 1>widely read columns on the paper because it's the only

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<v Speaker 1>thing that wasn't sort of repeating party line. Uh. And

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<v Speaker 1>then when I was seventeen, I turned to my dad

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<v Speaker 1>and I've been writing for the Daily Run for maybe

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<v Speaker 1>a year and a half, and uh, and I said,

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<v Speaker 1>do you think that my stuff is good enough to

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<v Speaker 1>be published in like a normal paper? And he had

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<v Speaker 1>been reading I think it's Mona Charon who was syndicated

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<v Speaker 1>by Creator Syndicate, And he said, let me let me

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<v Speaker 1>see if they take submissions. So I just submitted my

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<v Speaker 1>stuff cold to creator syndicate, and they came back three

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<v Speaker 1>weeks later and offered me a weekly column. Uh, and

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<v Speaker 1>they didn't know hold I was. They knew I was young,

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<v Speaker 1>and they didn't know I seventeen. So my parents actually

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<v Speaker 1>had to sign the contract team to sign a contract

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<v Speaker 1>in California. So I actually started writing when I was

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<v Speaker 1>a team for for the for the syndicate, and then

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<v Speaker 1>that meant that it was going out to ten twelve papers.

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<v Speaker 1>Now it's I've been writing every weeks since I was

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<v Speaker 1>eighteen for them, So that means it's now been eighteen years.

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<v Speaker 1>And that means that I've written, you know, hundreds and

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<v Speaker 1>hundreds and hundreds of columns. It is the column it's

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<v Speaker 1>it's still going, it's still printed and probably a hundred

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<v Speaker 1>papers across the country at this point. Did you ever

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<v Speaker 1>practice a law, Oh yeah, I did, So I went

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<v Speaker 1>to I went to law school and then I and

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<v Speaker 1>then I write. Out of law school, you got these

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<v Speaker 1>big debts and and I thought, Okay, I figured I'll

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<v Speaker 1>go into real estate. Well, I'll learn real estate and

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<v Speaker 1>then make a bundle that way. So I joined up

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<v Speaker 1>with a firm called Goodwin Procter in Los Angeles, which

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<v Speaker 1>is a big Boston based firm. Um and Uh, I

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<v Speaker 1>will say I have the worst interview record of anyone

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<v Speaker 1>in the history of Howard Law School, I think. So

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<v Speaker 1>I interviewed at thirty two separate firms. I got one offer,

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<v Speaker 1>and what do yeah, what do you attribute that to? Yeah,

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<v Speaker 1>I mean it was pretty obvious what it was about.

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<v Speaker 1>It was. It was about the fact that on my

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<v Speaker 1>resume I had the title of my books. So I

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<v Speaker 1>had my first book was called Brainwash, How liberal Bias

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<v Speaker 1>and doctrinates college Students or something like that. Uh. And

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<v Speaker 1>my second book was about social liberalism and how it

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<v Speaker 1>was bad. And so those were on and they're published

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<v Speaker 1>by mainstream houses, right, But I put those on my resume,

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<v Speaker 1>and so the interviews would go. I can get a

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<v Speaker 1>couple of great kind of law school interview stories. So uh.

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<v Speaker 1>And the way it works at Harvard is you don't

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<v Speaker 1>go to the firm the interview. They come to interview

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<v Speaker 1>you because you're a law student. So well, Vanderbilt. Vanderbilt

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<v Speaker 1>Law School does the same thing. They have like these

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<v Speaker 1>little bunker rooms. I don't know what it's like at Harvard,

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<v Speaker 1>but they have the on campus interviews and you know,

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<v Speaker 1>you walk in and you interview and everything else. So

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<v Speaker 1>so yeah, I went through the same sort of process. Yeah, exactly.

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<v Speaker 1>So Harvard they do to the childhood towel and then

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<v Speaker 1>these really you know, beautifully apportioned rooms and you go

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<v Speaker 1>in and people interview you. So I remember one time

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<v Speaker 1>I was interviewing and gets some done and the partner

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<v Speaker 1>is sitting in the room before I even sit down.

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<v Speaker 1>The partner says, it's always been my like, it's pretty

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<v Speaker 1>obvious I'm religious, right ma I war Yama publicly and

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<v Speaker 1>all this before I even sit down. He says, it's

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<v Speaker 1>always been my contention that conservatives and religious people in

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<v Speaker 1>general have a Freudian fear of sex. Like before I

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<v Speaker 1>hit down for the interview, and I was like, okay,

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<v Speaker 1>well I'm clearly not getting that job. I just so

0:09:59.679 --> 0:10:01.679
<v Speaker 1>just a userrated and so I would say half my

0:10:01.720 --> 0:10:04.000
<v Speaker 1>interviews sort of weren't like that. And then I went

0:10:04.040 --> 0:10:06.800
<v Speaker 1>back to the Harvard Law School officite career services that like,

0:10:06.880 --> 0:10:09.920
<v Speaker 1>what's the deal, Like, I graduated, come loud from your university.

0:10:10.320 --> 0:10:13.640
<v Speaker 1>I have several published books at this point, like what's happening?

0:10:13.760 --> 0:10:15.120
<v Speaker 1>And they said, just take your book after your resume.

0:10:15.120 --> 0:10:16.840
<v Speaker 1>I took my books after asume. I got two interviews

0:10:16.960 --> 0:10:20.559
<v Speaker 1>next week. Oh that's amazing. So how so, So I

0:10:20.720 --> 0:10:23.800
<v Speaker 1>practiced full time for about two years, and I was like,

0:10:23.960 --> 0:10:27.240
<v Speaker 1>this is not for me. And I understand there's a lot. Yeah,

0:10:27.320 --> 0:10:29.880
<v Speaker 1>I mean, so how long did you actually last? Oh?

0:10:29.920 --> 0:10:32.960
<v Speaker 1>I lasted ten months. I was working. I was working

0:10:33.000 --> 0:10:34.880
<v Speaker 1>in real estate off for ten months. And then I

0:10:34.960 --> 0:10:37.880
<v Speaker 1>was so miserable. I just gotten engaged, I just bought

0:10:37.880 --> 0:10:40.800
<v Speaker 1>a condo, and right before we're set to get married,

0:10:41.040 --> 0:10:42.800
<v Speaker 1>I turned my wife and I said, I'm miserable. This

0:10:42.960 --> 0:10:44.760
<v Speaker 1>is the worst job in the entire world. I'd also

0:10:44.880 --> 0:10:47.480
<v Speaker 1>entered the real estate division and Echogan Proctor in September

0:10:47.520 --> 0:10:49.719
<v Speaker 1>of two thousand seven. There is no way. It's a

0:10:49.800 --> 0:10:53.280
<v Speaker 1>tough time been September two thousand seven. So I start

0:10:53.360 --> 0:10:56.040
<v Speaker 1>working there and I'm literally sitting in this gorgeous office

0:10:56.080 --> 0:10:58.280
<v Speaker 1>overlooking you know, Santa Monica, and you can see all

0:10:58.280 --> 0:10:59.880
<v Speaker 1>the way out to the ocean. And I'm sitting up

0:10:59.920 --> 0:11:02.280
<v Speaker 1>like ten hours a day doing nothing and then being

0:11:02.360 --> 0:11:04.319
<v Speaker 1>yelled at by the partner for not building hours. And

0:11:05.000 --> 0:11:06.800
<v Speaker 1>and like I remember, I came out of the bathroom

0:11:06.880 --> 0:11:08.800
<v Speaker 1>one time and the partners standing right there. It was like,

0:11:08.800 --> 0:11:11.079
<v Speaker 1>why aren't you building hours because you don't give ma

0:11:11.080 --> 0:11:13.640
<v Speaker 1>anny work? He's like, won't go rain make Like what

0:11:13.760 --> 0:11:17.120
<v Speaker 1>the first your associate, what are you even talking about?

0:11:17.120 --> 0:11:18.920
<v Speaker 1>I do doc review right, Like what do you? What

0:11:19.000 --> 0:11:21.560
<v Speaker 1>do you say? So, after ten months of his nonsense,

0:11:21.600 --> 0:11:24.320
<v Speaker 1>I quit, uh, and I will. This is actually pretty funny.

0:11:24.360 --> 0:11:26.880
<v Speaker 1>I sat down with a couple of the senior associates

0:11:27.280 --> 0:11:28.800
<v Speaker 1>and one of them was trying to convince me not

0:11:28.880 --> 0:11:31.880
<v Speaker 1>to quit, and the other one had played college baseball

0:11:31.920 --> 0:11:34.800
<v Speaker 1>I think a uv A and he and he's sitting

0:11:34.840 --> 0:11:36.400
<v Speaker 1>there trying to convince me not to quit, and I'm

0:11:36.480 --> 0:11:37.800
<v Speaker 1>giving all my reasons why I want to quit. A

0:11:37.880 --> 0:11:39.720
<v Speaker 1>miserable I hate this. I think it's a stupid job.

0:11:40.160 --> 0:11:42.679
<v Speaker 1>And about halfway through him trying to convince me not

0:11:42.800 --> 0:11:45.040
<v Speaker 1>to quit, he turns to the other senior associate and

0:11:45.120 --> 0:11:49.920
<v Speaker 1>he goes, maybe I should quit. The other senior associates

0:11:50.400 --> 0:11:52.240
<v Speaker 1>trying to explain to him by even though he's miserable,

0:11:52.280 --> 0:11:54.640
<v Speaker 1>he shouldn't quit. And then I went into the partner

0:11:54.800 --> 0:11:56.360
<v Speaker 1>told him that I wanted to quit, and the partner's

0:11:56.400 --> 0:12:00.120
<v Speaker 1>first response was, you understand that you'll never make his money. Well,

0:12:00.120 --> 0:12:02.480
<v Speaker 1>you'll never make as much money in whatever else you

0:12:02.480 --> 0:12:04.240
<v Speaker 1>do the rest of your life as you're making right now.

0:12:04.920 --> 0:12:06.800
<v Speaker 1>And I said, Okay, then I guess I won't make

0:12:06.800 --> 0:12:09.719
<v Speaker 1>as much money. Um and uh. And by the way,

0:12:10.520 --> 0:12:12.640
<v Speaker 1>I don't know what your starting salary was, but let's

0:12:12.640 --> 0:12:15.400
<v Speaker 1>presume you're making around two hundred thou dollars. I bet

0:12:15.600 --> 0:12:18.280
<v Speaker 1>you have. I've done a little bit better than that.

0:12:19.160 --> 0:12:21.319
<v Speaker 1>Oh dude. I mean, I've been wanting for years to

0:12:21.360 --> 0:12:25.960
<v Speaker 1>send my tax returns to this guy. Um but it's uh.

0:12:26.480 --> 0:12:28.760
<v Speaker 1>So I quit there. I was out of work for

0:12:28.960 --> 0:12:31.480
<v Speaker 1>maybe three months. I've been ghost writing for some people. UM,

0:12:31.559 --> 0:12:33.160
<v Speaker 1>but I was out of work for a little while.

0:12:33.280 --> 0:12:34.680
<v Speaker 1>I had a little bit of savings for my books,

0:12:35.040 --> 0:12:37.079
<v Speaker 1>um and uh. And then I latched on as the

0:12:37.240 --> 0:12:39.319
<v Speaker 1>in house attorney at Talk Radio Network, which was a

0:12:39.320 --> 0:12:41.640
<v Speaker 1>syndicator for Laura Ingram and Michael Savage at the time.

0:12:42.080 --> 0:12:44.000
<v Speaker 1>UM and I worked there, I was doing law. But

0:12:44.240 --> 0:12:46.480
<v Speaker 1>the deal was I got paid literally a third of

0:12:46.520 --> 0:12:50.000
<v Speaker 1>what I've been making, um, which was significantly less than

0:12:50.400 --> 0:12:53.679
<v Speaker 1>six figures um and um. My deal was, I will

0:12:53.720 --> 0:12:55.800
<v Speaker 1>do law for half the day, and for half the

0:12:55.880 --> 0:12:57.760
<v Speaker 1>day I wanted to learn the production side of the business.

0:12:57.800 --> 0:13:00.120
<v Speaker 1>So I'd sit there and outcut audio. I literally get up,

0:13:00.120 --> 0:13:02.480
<v Speaker 1>but at five o'clock in the morning, I would highlight

0:13:03.000 --> 0:13:05.040
<v Speaker 1>pieces for the various hopes that they had their show

0:13:05.080 --> 0:13:07.720
<v Speaker 1>prep ready, and I would cut the pieces of audio

0:13:07.800 --> 0:13:10.000
<v Speaker 1>that I thought relevant for the day. UM. And so

0:13:10.240 --> 0:13:12.360
<v Speaker 1>I was, you know, doing half time like remow level

0:13:12.360 --> 0:13:16.920
<v Speaker 1>production and halftime UH and halftime law. And after three years,

0:13:16.960 --> 0:13:19.720
<v Speaker 1>I was executive as president of the company. Uh and UM.

0:13:20.000 --> 0:13:21.960
<v Speaker 1>I looked at the h I sort of looked at

0:13:21.960 --> 0:13:23.160
<v Speaker 1>the direction of the company and I was like, I

0:13:23.200 --> 0:13:25.360
<v Speaker 1>think I'm down here. Uh. And I quit and um

0:13:25.520 --> 0:13:27.520
<v Speaker 1>and then moved on to the succession and other job.

0:13:27.520 --> 0:13:29.719
<v Speaker 1>And I started working at Andrew bright Bart's outlet, and

0:13:29.800 --> 0:13:34.160
<v Speaker 1>then I started, uh, what's I called truth or bold uh?

0:13:34.200 --> 0:13:35.880
<v Speaker 1>And then after that went to phone I started Daily

0:13:35.920 --> 0:13:38.760
<v Speaker 1>Wire Daily Wires, where obviously everything has happened over over

0:13:38.840 --> 0:13:40.560
<v Speaker 1>there right now, all right, So I want to circle

0:13:40.600 --> 0:13:42.079
<v Speaker 1>back around here for a second, because one of the

0:13:42.160 --> 0:13:44.720
<v Speaker 1>things we talked about on Winsdo Losses is being willing

0:13:44.800 --> 0:13:48.000
<v Speaker 1>to take risk and to uh and to latch onto

0:13:48.080 --> 0:13:51.480
<v Speaker 1>opportunity even if other people think you're crazy. You can

0:13:51.520 --> 0:13:54.600
<v Speaker 1>imagine because we have somewhat similar backgrounds. I stopped practicing

0:13:54.760 --> 0:13:58.319
<v Speaker 1>law after a couple of years. You're making good money, uh,

0:13:58.520 --> 0:14:00.360
<v Speaker 1>and a lot of people look at you like you

0:14:00.440 --> 0:14:02.720
<v Speaker 1>are crazy. That partner who told you you'd never make

0:14:02.800 --> 0:14:06.079
<v Speaker 1>the salary that you were making then is emblematic of it.

0:14:06.160 --> 0:14:10.559
<v Speaker 1>But I'm curious you mentioned your wife. How how important

0:14:10.760 --> 0:14:13.599
<v Speaker 1>was it for her to support your decision? Do you

0:14:13.720 --> 0:14:17.480
<v Speaker 1>remember other people who also said, hey, I believe in

0:14:17.600 --> 0:14:22.160
<v Speaker 1>you've been even if you're taking a non traditional career path. Yes,

0:14:22.280 --> 0:14:23.840
<v Speaker 1>my wife was super supportive. She was the one who

0:14:23.840 --> 0:14:25.440
<v Speaker 1>actually told me to quit. So I would kind of

0:14:25.520 --> 0:14:27.160
<v Speaker 1>like implying that I wanted to quit. Should listen, if

0:14:27.560 --> 0:14:29.680
<v Speaker 1>you're this miserabation, just quit Like you got a Harvard

0:14:29.720 --> 0:14:31.560
<v Speaker 1>law degree, You're smart guy, got a lot of contacts.

0:14:31.560 --> 0:14:33.480
<v Speaker 1>You'll get another job. Don't worry about it. Um. And

0:14:33.600 --> 0:14:36.840
<v Speaker 1>so I quit a month before we were married, having

0:14:36.920 --> 0:14:38.960
<v Speaker 1>just taken on a mortgage and with you know, a

0:14:39.040 --> 0:14:41.440
<v Speaker 1>little savings but not much. And she didn't like that.

0:14:41.480 --> 0:14:42.720
<v Speaker 1>In my whole career, like, if you got to make

0:14:42.760 --> 0:14:44.400
<v Speaker 1>the move, make a move. So I've been, you know,

0:14:44.480 --> 0:14:46.560
<v Speaker 1>I've been very risk seeking. My entire career. Um My,

0:14:47.200 --> 0:14:49.200
<v Speaker 1>I also figured, listen, I'm young, I can afford the risk.

0:14:49.280 --> 0:14:52.000
<v Speaker 1>We didn't have kids at that point. Um but I

0:14:52.040 --> 0:14:53.840
<v Speaker 1>always figured that if you bank on your own talent

0:14:54.080 --> 0:14:55.640
<v Speaker 1>and it's a it's an area where you actually know

0:14:55.680 --> 0:14:58.520
<v Speaker 1>what you're doing, then you'll do pretty well. My parents

0:14:58.600 --> 0:15:00.680
<v Speaker 1>have always been incredibly supportive. This ares me being risk

0:15:00.760 --> 0:15:02.880
<v Speaker 1>taking as well. So I think I can come from

0:15:02.960 --> 0:15:05.200
<v Speaker 1>tons of money. But you know, my parents are probably

0:15:06.200 --> 0:15:08.120
<v Speaker 1>probably upper middle class. I think it's fair to say

0:15:08.280 --> 0:15:09.960
<v Speaker 1>when I was growing up we were kind of lower

0:15:10.000 --> 0:15:11.480
<v Speaker 1>middle class middle class. Like I grew up in a

0:15:11.520 --> 0:15:14.440
<v Speaker 1>two bedroom house in Burbank with three sisters. All of

0:15:14.520 --> 0:15:16.920
<v Speaker 1>us shared one room in one bathroom. But by the

0:15:17.040 --> 0:15:18.480
<v Speaker 1>time I was by the time I was in college,

0:15:18.520 --> 0:15:21.000
<v Speaker 1>were probably somewhere between middle class and upper middle class.

0:15:21.040 --> 0:15:22.720
<v Speaker 1>So it wasn't like I was coming from a place

0:15:22.760 --> 0:15:25.080
<v Speaker 1>where things went wildly wrong. You know, I was going

0:15:25.120 --> 0:15:27.480
<v Speaker 1>to be thrown into massive amounts of debt, So I

0:15:27.560 --> 0:15:31.280
<v Speaker 1>was lucky that way for sure. Also, I would say this,

0:15:31.440 --> 0:15:36.200
<v Speaker 1>though I'm some middle class as well, the dollars don't

0:15:36.480 --> 0:15:39.160
<v Speaker 1>impress you as much. Like the first job that I

0:15:39.280 --> 0:15:41.560
<v Speaker 1>ever had, I made more money as a lawyer my

0:15:41.680 --> 0:15:46.080
<v Speaker 1>first year than my parents had ever made, right, and

0:15:46.280 --> 0:15:49.160
<v Speaker 1>so it was like, oh wow, like I when you

0:15:49.280 --> 0:15:52.440
<v Speaker 1>haven't ever gotten used to having extreme amounts of money.

0:15:52.480 --> 0:15:54.240
<v Speaker 1>We talked about this recently, We do on the show

0:15:54.360 --> 0:15:57.400
<v Speaker 1>sometimes about the idea of golden handcuffs, and a lot

0:15:57.440 --> 0:16:00.480
<v Speaker 1>of young lawyers find themselves in golden hand cuffs because

0:16:00.520 --> 0:16:03.320
<v Speaker 1>you're making more than maybe your parents ever made at

0:16:03.360 --> 0:16:06.400
<v Speaker 1>the age of six years old, whatever it is. But

0:16:06.520 --> 0:16:09.280
<v Speaker 1>at the same time, you're recognizing that you're not necessarily

0:16:09.360 --> 0:16:12.640
<v Speaker 1>able to embrace your full talents. Yeah, that's right, I

0:16:12.680 --> 0:16:14.720
<v Speaker 1>mean that's really what it was. It was. It was

0:16:14.760 --> 0:16:16.480
<v Speaker 1>early on. The only thing I really had to pay

0:16:16.560 --> 0:16:18.160
<v Speaker 1>for is I had paid for a car, but I

0:16:18.280 --> 0:16:21.840
<v Speaker 1>just basically bought it. I used must say GP convertible

0:16:21.840 --> 0:16:24.600
<v Speaker 1>two dousand and six baby boom. It was. It was,

0:16:24.640 --> 0:16:27.320
<v Speaker 1>it was, it was. It was my car until until

0:16:27.320 --> 0:16:29.120
<v Speaker 1>I got married, at which point it turned into Hundah court.

0:16:29.200 --> 0:16:32.640
<v Speaker 1>It's all of our cars to uh. And but um, yeah,

0:16:32.800 --> 0:16:35.800
<v Speaker 1>that's right. I mean I never I had a basic

0:16:35.880 --> 0:16:38.080
<v Speaker 1>clossy about money making, which is never spend a dollar

0:16:38.200 --> 0:16:40.240
<v Speaker 1>being on top uh, And so I never I never

0:16:40.280 --> 0:16:42.160
<v Speaker 1>gotten to bed I was. I was always very careful

0:16:42.160 --> 0:16:44.880
<v Speaker 1>about a dollar. And and but I will say that

0:16:44.920 --> 0:16:47.120
<v Speaker 1>when I said to my parents, my mom particularly that

0:16:47.120 --> 0:16:48.920
<v Speaker 1>I wanted to quit the law firm, she was a

0:16:49.040 --> 0:16:51.360
<v Speaker 1>little bit perturbed because not not like angry or anything,

0:16:51.400 --> 0:16:53.000
<v Speaker 1>but like, are you sure about that? Because she'd been

0:16:53.040 --> 0:16:55.200
<v Speaker 1>spending her entire career, you know, to get to the

0:16:55.200 --> 0:16:56.840
<v Speaker 1>point where I was making that money. First year was

0:16:57.080 --> 0:16:59.320
<v Speaker 1>coming out of coming out of law school, and um,

0:16:59.680 --> 0:17:01.760
<v Speaker 1>you know, obviously ended up being the right decision. But

0:17:02.160 --> 0:17:04.000
<v Speaker 1>it wasn't like she took like a hard and fast,

0:17:04.480 --> 0:17:06.960
<v Speaker 1>this is the wrong move thing. My mom tends to

0:17:07.000 --> 0:17:09.480
<v Speaker 1>be a much more risk averse person than I am. Yeah, okay,

0:17:09.520 --> 0:17:12.200
<v Speaker 1>so let's talk about risk. You end up with the

0:17:12.359 --> 0:17:14.680
<v Speaker 1>Daily Wire, and I believe you guys are five years

0:17:14.800 --> 0:17:20.920
<v Speaker 1>and wildly successful website. UM somewhat similarly, we started out

0:17:21.000 --> 0:17:23.639
<v Speaker 1>kick and I had bounced around other places, whether it

0:17:23.720 --> 0:17:26.760
<v Speaker 1>was dead Spin before they had gone full on Looney Left.

0:17:27.080 --> 0:17:30.760
<v Speaker 1>I've been to FanHouse, I had been writing at CBS Sports.

0:17:30.840 --> 0:17:34.119
<v Speaker 1>I felt like I understood the business model better than

0:17:34.280 --> 0:17:37.359
<v Speaker 1>most who were in my position. What about you? What

0:17:37.440 --> 0:17:39.720
<v Speaker 1>did you learn at the other places you wrote at?

0:17:39.760 --> 0:17:42.600
<v Speaker 1>And worked for before you ended up at Daily Wire

0:17:42.760 --> 0:17:45.080
<v Speaker 1>and how important was that to you and being able

0:17:45.119 --> 0:17:48.080
<v Speaker 1>to build the success of your current company. So there

0:17:48.080 --> 0:17:49.920
<v Speaker 1>are a few sort of specific skills that that learned.

0:17:49.960 --> 0:17:53.600
<v Speaker 1>So one was, um, you know, I'd always written a

0:17:53.640 --> 0:17:55.600
<v Speaker 1>lot of story selection with a huge one, so when

0:17:55.640 --> 0:17:57.200
<v Speaker 1>I was an editor of Right Part, I kind of

0:17:57.280 --> 0:17:59.360
<v Speaker 1>learned story selection. After about a year and a half,

0:17:59.480 --> 0:18:01.920
<v Speaker 1>I really wos in the editorial chain anymore, but I

0:18:02.000 --> 0:18:03.919
<v Speaker 1>had learned to write really good headlines since that obviously

0:18:04.040 --> 0:18:06.800
<v Speaker 1>kim in very handy when I was when I was

0:18:06.840 --> 0:18:10.840
<v Speaker 1>writing my own website. UM, I think that, you know,

0:18:10.920 --> 0:18:13.440
<v Speaker 1>I learned also that you don't want to you don't

0:18:13.440 --> 0:18:15.879
<v Speaker 1>want to staff me on your capacity to support, so

0:18:16.520 --> 0:18:19.239
<v Speaker 1>you really want to grow slowly, you know, you want

0:18:19.280 --> 0:18:22.080
<v Speaker 1>to grow to your grow to your audience. Um. And

0:18:22.160 --> 0:18:24.000
<v Speaker 1>that means I think a big mistake that a lot

0:18:24.000 --> 0:18:25.760
<v Speaker 1>of people make is when they do take a risk,

0:18:25.800 --> 0:18:27.800
<v Speaker 1>they take a huge risk. So, yeah, I'm gonna start

0:18:27.800 --> 0:18:30.000
<v Speaker 1>a business. I'm gonna hire twenty five people. We're gonna

0:18:30.040 --> 0:18:32.480
<v Speaker 1>go full bore, We're gonna blow the entire chunk of

0:18:32.560 --> 0:18:34.960
<v Speaker 1>change right at the gate. And that was something that

0:18:35.080 --> 0:18:38.040
<v Speaker 1>I really learned not to do very early, which was, uh,

0:18:38.240 --> 0:18:40.359
<v Speaker 1>you know, we're we're gonna we'll hire a couple writers.

0:18:40.400 --> 0:18:42.280
<v Speaker 1>We're gonna try out everybody. Everybody's got to spend a

0:18:42.320 --> 0:18:43.840
<v Speaker 1>week writing for us. We'll pay them for their time,

0:18:43.840 --> 0:18:45.920
<v Speaker 1>but we're gonna see if they actually can run through

0:18:45.920 --> 0:18:48.399
<v Speaker 1>the paces. Uh and uh. And that was apology I

0:18:48.440 --> 0:18:49.920
<v Speaker 1>started when on to Bright part but then we carried

0:18:49.960 --> 0:18:52.479
<v Speaker 1>on when I was when I moved beyond Bright part Um.

0:18:52.840 --> 0:18:55.359
<v Speaker 1>The sort of real key actually was something that occurred

0:18:55.400 --> 0:18:58.040
<v Speaker 1>to both me and my business partner, Jeremy Boring. Uh.

0:18:58.119 --> 0:19:00.440
<v Speaker 1>And that was marketing. Uh. And that is something that

0:19:01.040 --> 0:19:02.800
<v Speaker 1>I think we mostly learned when we were running Truth

0:19:02.840 --> 0:19:05.280
<v Speaker 1>of Bolts for for David Horror's Freedom Center, which was

0:19:05.320 --> 0:19:07.639
<v Speaker 1>sort of the antimedia matters and the right uh. And

0:19:08.080 --> 0:19:10.320
<v Speaker 1>what we what we really learned is that we had

0:19:10.359 --> 0:19:13.439
<v Speaker 1>become largely dependent for our traffic on other websites linking us.

0:19:13.920 --> 0:19:15.720
<v Speaker 1>And so at one point I turned to Jeremy and

0:19:15.760 --> 0:19:18.119
<v Speaker 1>I said, what has probably since become our our company's

0:19:18.119 --> 0:19:20.800
<v Speaker 1>business model, which is luck is not a business model. Yeah,

0:19:21.240 --> 0:19:23.239
<v Speaker 1>you know, you can't rely on other people to help

0:19:23.320 --> 0:19:24.760
<v Speaker 1>you out. You really have to have a plan for

0:19:24.840 --> 0:19:27.080
<v Speaker 1>how you are going to maximize your own business and

0:19:27.160 --> 0:19:29.639
<v Speaker 1>what that really means. You have to focus to an

0:19:29.720 --> 0:19:33.520
<v Speaker 1>extraordinary extent on marketing because most people tend to think

0:19:33.560 --> 0:19:36.280
<v Speaker 1>the content is king well, content is kind of thing

0:19:36.359 --> 0:19:38.800
<v Speaker 1>and kind of not. So you can write a great

0:19:38.840 --> 0:19:40.480
<v Speaker 1>book and if nobody knows it out there, it will

0:19:40.520 --> 0:19:42.119
<v Speaker 1>sell two copies. And you can write a pile of

0:19:42.160 --> 0:19:43.720
<v Speaker 1>horse crap and if you put it between two covers

0:19:43.720 --> 0:19:45.320
<v Speaker 1>and you have a lot of people covering it, it

0:19:45.359 --> 0:19:47.040
<v Speaker 1>will sell in a lot of copies. Which is how

0:19:47.080 --> 0:19:49.800
<v Speaker 1>you end up with, you know, Charles Barkley being questioned

0:19:49.800 --> 0:19:54.320
<v Speaker 1>about a book, Yeah, misquoted in his own autobiography. I

0:19:54.359 --> 0:19:56.080
<v Speaker 1>want to unpack a little bit of that because it's

0:19:56.119 --> 0:19:59.080
<v Speaker 1>so fascinating. Be sure to catch live editions about Kick

0:19:59.160 --> 0:20:02.240
<v Speaker 1>the Coverage with a Travis week days at six am Eastern,

0:20:02.359 --> 0:20:05.479
<v Speaker 1>three am Pacific. You're listening to Wins and Losses. I'm

0:20:05.520 --> 0:20:08.080
<v Speaker 1>Clay Travis. He's been Shapiro. One of the things that

0:20:08.160 --> 0:20:11.280
<v Speaker 1>I learned was, uh, there's a great quote that's out

0:20:11.320 --> 0:20:13.920
<v Speaker 1>there from I believe it's Michael Bay and they said, like,

0:20:14.200 --> 0:20:17.159
<v Speaker 1>how do you know what the needle is? How do

0:20:17.240 --> 0:20:19.119
<v Speaker 1>you move the needle, and he said, which one of

0:20:19.160 --> 0:20:22.200
<v Speaker 1>the cockiest quotes of all time. I am the needle.

0:20:22.520 --> 0:20:24.960
<v Speaker 1>And there's obviously two ways to look at that. Either

0:20:25.440 --> 0:20:28.399
<v Speaker 1>you can make people you know, adjust to whatever you

0:20:28.560 --> 0:20:32.200
<v Speaker 1>believe is important, or you have such a finely tuned

0:20:32.320 --> 0:20:35.280
<v Speaker 1>calibration for what people are going to respond to that

0:20:35.480 --> 0:20:38.280
<v Speaker 1>you know how to address their issues. And so I

0:20:38.320 --> 0:20:40.560
<v Speaker 1>always like to say I'm a data guy. I like

0:20:40.680 --> 0:20:43.440
<v Speaker 1>to go look at what people actually click on as

0:20:43.480 --> 0:20:45.720
<v Speaker 1>opposed to what they claim that they are going to

0:20:45.800 --> 0:20:48.360
<v Speaker 1>click on. Uh. And I bet you are as well,

0:20:48.520 --> 0:20:51.560
<v Speaker 1>just based on the answer you gave. What surprised you

0:20:51.760 --> 0:20:55.200
<v Speaker 1>that worked early on in your writing career on the internet,

0:20:55.480 --> 0:20:57.480
<v Speaker 1>that if you didn't actually look at the numbers or

0:20:57.520 --> 0:21:01.200
<v Speaker 1>the click through rates or the data might have been counterintuitive.

0:21:02.200 --> 0:21:05.000
<v Speaker 1>So I think that everybody focuses on the writing and

0:21:05.040 --> 0:21:07.840
<v Speaker 1>not the headlines. It is a huge So it's it's

0:21:07.880 --> 0:21:09.880
<v Speaker 1>so you know, you like, I would write a really

0:21:09.920 --> 0:21:11.640
<v Speaker 1>great piece and if without a crappy headline, it gets

0:21:11.680 --> 0:21:14.639
<v Speaker 1>no traffic. I remember I was doing a panel at

0:21:14.720 --> 0:21:16.560
<v Speaker 1>one of these big tech events and I was sitting

0:21:16.560 --> 0:21:18.280
<v Speaker 1>on a panel with one of the head Vaccios, which

0:21:18.320 --> 0:21:20.600
<v Speaker 1>is of course, another big news website, and they were

0:21:20.640 --> 0:21:22.600
<v Speaker 1>complaining that they didn't get the kind of social media

0:21:22.600 --> 0:21:24.920
<v Speaker 1>traffic to me, because we get an enormous social media

0:21:25.240 --> 0:21:27.800
<v Speaker 1>kind of response to our stuff. And they were I

0:21:27.880 --> 0:21:29.120
<v Speaker 1>was saying, well, can you read me like the last

0:21:29.160 --> 0:21:31.439
<v Speaker 1>three headlines in person? You know, I looked up their

0:21:31.480 --> 0:21:33.840
<v Speaker 1>headlines that said, well, you need to write better headlines,

0:21:33.880 --> 0:21:37.760
<v Speaker 1>like not like the New York Times doesn't have great

0:21:37.760 --> 0:21:41.160
<v Speaker 1>web traffic organically because their headlines stuck. All their headlines

0:21:41.240 --> 0:21:43.719
<v Speaker 1>are you know, as the world turns blacks and Hispanics

0:21:43.760 --> 0:21:45.359
<v Speaker 1>at hardest, It's like, well, how are you just to

0:21:45.400 --> 0:21:47.119
<v Speaker 1>lead with the news? How about that? Like I just

0:21:47.119 --> 0:21:48.639
<v Speaker 1>want to make a hardcore claim and make the hardcore

0:21:48.640 --> 0:21:50.880
<v Speaker 1>claim right up front, Like there, I'm not even making

0:21:50.880 --> 0:21:52.479
<v Speaker 1>a claim about their contents I'm just saying the way

0:21:52.480 --> 0:21:54.840
<v Speaker 1>they phrase their contents is oblique. I don't do that.

0:21:54.920 --> 0:21:57.480
<v Speaker 1>People want to wrack. People want to hear what we

0:21:57.600 --> 0:21:59.600
<v Speaker 1>call the world in Hebrews. The topless they want to

0:21:59.640 --> 0:22:01.879
<v Speaker 1>hear just the bottom line. They don't want to they

0:22:01.880 --> 0:22:03.600
<v Speaker 1>don't want to be jerked around. And so the more

0:22:03.680 --> 0:22:06.840
<v Speaker 1>outfront yard with your titles, the better it's gonna do. Uh.

0:22:06.960 --> 0:22:09.200
<v Speaker 1>The other thing is that people don't I mean, it's

0:22:09.560 --> 0:22:11.400
<v Speaker 1>a sad group of the world that people don't actually

0:22:11.440 --> 0:22:13.560
<v Speaker 1>want good news. So everybody will tell you they want

0:22:13.640 --> 0:22:15.480
<v Speaker 1>good news, but nobody wants good news. So if you

0:22:15.640 --> 0:22:17.639
<v Speaker 1>if you cover the I mean, it's it's a truism

0:22:17.720 --> 0:22:19.440
<v Speaker 1>that everybody in the media knows, but they won't tell

0:22:19.440 --> 0:22:21.520
<v Speaker 1>anybody in the audience. So they also be like, well,

0:22:21.600 --> 0:22:23.200
<v Speaker 1>you know, I wish that the news were just filled

0:22:23.240 --> 0:22:25.280
<v Speaker 1>with more stories about good things that are happening. Full

0:22:25.359 --> 0:22:27.280
<v Speaker 1>crap you want, you don't click on it, That doesn't

0:22:27.280 --> 0:22:28.920
<v Speaker 1>it doesn't activate your making. Last let's just be real

0:22:28.920 --> 0:22:30.879
<v Speaker 1>about this. You don't want that stuff, but what you

0:22:30.920 --> 0:22:32.560
<v Speaker 1>actually want is the stuff to freak you out right,

0:22:32.600 --> 0:22:35.280
<v Speaker 1>which is why on COVID there's very little news about,

0:22:35.520 --> 0:22:37.040
<v Speaker 1>you know, the fact that that rate is gone down,

0:22:37.119 --> 0:22:39.520
<v Speaker 1>and the fact that hospitals are treating this thing significantly

0:22:39.560 --> 0:22:41.600
<v Speaker 1>better than they were before, the fact that the caseload

0:22:41.680 --> 0:22:43.600
<v Speaker 1>is rising but the hospitals are not overwhelmed. Like, all

0:22:43.640 --> 0:22:45.800
<v Speaker 1>of that is more accurate than what you're generally seeing

0:22:45.800 --> 0:22:47.240
<v Speaker 1>as the narrative. But that's not what you want to

0:22:47.280 --> 0:22:48.879
<v Speaker 1>click on. What you want to click on is hospital

0:22:48.960 --> 0:22:50.520
<v Speaker 1>is about to be overwhelmed. Stay in your home, we're

0:22:50.520 --> 0:22:52.680
<v Speaker 1>all gonna die because that activates certain core parts of

0:22:52.680 --> 0:22:55.479
<v Speaker 1>your brain. So if you want traffic, you know, then

0:22:55.600 --> 0:22:57.760
<v Speaker 1>then that's where you go. Now, obviously you've gotta be

0:22:57.800 --> 0:23:00.399
<v Speaker 1>honest about how you cover stuff. Um, but it is.

0:23:00.560 --> 0:23:03.040
<v Speaker 1>It is just a fact of human nature, and people

0:23:03.080 --> 0:23:05.680
<v Speaker 1>who are I think unscrupulous can certainly play on that.

0:23:05.760 --> 0:23:07.960
<v Speaker 1>It's one of the reasons why for years and years

0:23:07.960 --> 0:23:11.119
<v Speaker 1>and years, the going you know, the going polling has

0:23:11.160 --> 0:23:13.760
<v Speaker 1>shown that people were worried about vast increases in crime,

0:23:13.800 --> 0:23:14.960
<v Speaker 1>despite the fact that we're in the middle of a

0:23:15.040 --> 0:23:16.879
<v Speaker 1>thirty year crime drop in the United Protectance of the

0:23:17.000 --> 0:23:19.520
<v Speaker 1>last couple of years. No, it's a true and and

0:23:19.640 --> 0:23:23.359
<v Speaker 1>I've labeled all the coronavirus coverage fear porn because that

0:23:23.560 --> 0:23:26.320
<v Speaker 1>is oftentimes what motivated the analogy I use. You'll probably

0:23:26.320 --> 0:23:29.359
<v Speaker 1>appreciate this is one day, although this is a little

0:23:29.359 --> 0:23:32.000
<v Speaker 1>bit different for our audience, but uh, one day, we

0:23:32.119 --> 0:23:35.640
<v Speaker 1>had a cancer patient announcing an NFL draft pick. St. Jude,

0:23:35.640 --> 0:23:38.959
<v Speaker 1>which does incredible work in Memphis and around the country. Uh,

0:23:39.119 --> 0:23:40.879
<v Speaker 1>they had a cancer patient who was going to be

0:23:40.920 --> 0:23:43.200
<v Speaker 1>announcing an NFL draft pick. They gave that story to

0:23:43.320 --> 0:23:45.960
<v Speaker 1>me to write, and I put it out on Twitter

0:23:46.080 --> 0:23:49.240
<v Speaker 1>as an OutKick story, and I watched the traffic because

0:23:49.280 --> 0:23:51.200
<v Speaker 1>you can sit in front of your Google Analytics or

0:23:51.240 --> 0:23:53.800
<v Speaker 1>whatever internal analytics you have and see people react to

0:23:53.880 --> 0:23:56.360
<v Speaker 1>whatever is out there circulating. And you know, we saw

0:23:56.400 --> 0:23:58.240
<v Speaker 1>a little bit of a blip, but a lot more

0:23:58.359 --> 0:24:00.840
<v Speaker 1>people said, oh, this is awesome than actually came to

0:24:00.920 --> 0:24:04.359
<v Speaker 1>read about it. That same day, Aaron Murray, who was

0:24:04.400 --> 0:24:07.680
<v Speaker 1>then the quarterback of the Georgia Bulldogs, had a brand

0:24:07.720 --> 0:24:10.560
<v Speaker 1>new girlfriend and I was like, I put out you know,

0:24:10.760 --> 0:24:13.920
<v Speaker 1>Aaron Murray's new girlfriend is super hot, and like the

0:24:14.800 --> 0:24:18.600
<v Speaker 1>website traffic almost shut down the servers right so literally,

0:24:18.680 --> 0:24:20.800
<v Speaker 1>like a couple of hours apart, we have good looking

0:24:20.920 --> 0:24:23.960
<v Speaker 1>girl of a girlfriend of a quarterback and we have

0:24:24.160 --> 0:24:26.640
<v Speaker 1>you know, cancer patient making a pick. People would say

0:24:26.680 --> 0:24:29.159
<v Speaker 1>they want the cancer patient story, but it's like you

0:24:29.240 --> 0:24:31.480
<v Speaker 1>can peel back their brain and the good looking girl

0:24:31.600 --> 0:24:34.560
<v Speaker 1>like people like broke their self, you know, their screens

0:24:34.600 --> 0:24:36.800
<v Speaker 1>on their phones to immediately click through on it. And

0:24:36.920 --> 0:24:39.680
<v Speaker 1>we just had another story like that recently because s

0:24:39.800 --> 0:24:41.879
<v Speaker 1>I had a fifty six year old swimsuit model and

0:24:41.960 --> 0:24:43.960
<v Speaker 1>people are like, you know, I don't care about that,

0:24:44.119 --> 0:24:46.080
<v Speaker 1>and you know, meanwhile the servers are, you know, hot

0:24:46.240 --> 0:24:48.920
<v Speaker 1>lava because people can't click on that enough. It was

0:24:48.920 --> 0:24:50.960
<v Speaker 1>our most read story last week and read as in

0:24:51.040 --> 0:24:53.840
<v Speaker 1>quotation marks. But let's go back to uh, let's go

0:24:53.880 --> 0:24:55.600
<v Speaker 1>back to sports for a minute, because you talked about

0:24:55.600 --> 0:24:58.879
<v Speaker 1>being a big sports fan growing up. For me, I

0:24:59.000 --> 0:25:02.639
<v Speaker 1>have talked with my aud it's about the Missouri race protest,

0:25:03.480 --> 0:25:06.880
<v Speaker 1>which I believe happened back in if I'm not mistaken

0:25:07.640 --> 0:25:10.920
<v Speaker 1>whatever that year was. Yeah, As for me, my red

0:25:11.000 --> 0:25:14.040
<v Speaker 1>pill moment as a member of the sports media, because

0:25:14.080 --> 0:25:17.560
<v Speaker 1>that was in my wheelhouse, Southeastern Conference college football, which

0:25:17.640 --> 0:25:20.720
<v Speaker 1>is what I made my my living on. And I

0:25:20.840 --> 0:25:23.680
<v Speaker 1>actually dove into that story and I saw the way

0:25:23.720 --> 0:25:26.239
<v Speaker 1>that it was covered by the media, and I'm like, man,

0:25:26.320 --> 0:25:30.439
<v Speaker 1>there is nothing that is actually here. And from that moment,

0:25:31.240 --> 0:25:35.680
<v Speaker 1>I legitimately questioned everything in an aggressive way in the

0:25:35.800 --> 0:25:38.119
<v Speaker 1>sports media in a way that I never had before.

0:25:38.720 --> 0:25:40.840
<v Speaker 1>Was there a story for you in sports? And to

0:25:40.920 --> 0:25:43.480
<v Speaker 1>the extent that I have evolved in any way in

0:25:43.520 --> 0:25:45.680
<v Speaker 1>the way that I write and talk about sports, For me,

0:25:45.880 --> 0:25:49.080
<v Speaker 1>that story was a transformative moment. I've always been skeptical.

0:25:49.400 --> 0:25:51.879
<v Speaker 1>I'd always been, uh, you know, maybe more likely to

0:25:52.119 --> 0:25:55.200
<v Speaker 1>adopt a devil's advocate perspective. Maybe that's the lawyer in me,

0:25:55.280 --> 0:25:58.159
<v Speaker 1>whatever it is, but that for me was a was

0:25:58.280 --> 0:26:00.760
<v Speaker 1>a life sort of altering moment in the way that

0:26:00.800 --> 0:26:03.800
<v Speaker 1>I consumed news in the world of sports. Was there

0:26:03.880 --> 0:26:06.680
<v Speaker 1>one for you in the world of sports where you said,

0:26:06.760 --> 0:26:11.480
<v Speaker 1>my god, sports has become as political and as unclear

0:26:11.760 --> 0:26:16.920
<v Speaker 1>and as agenda driven as the rest of politics news. Yeah,

0:26:16.960 --> 0:26:18.600
<v Speaker 1>I mean I think that there's been hints of it

0:26:18.640 --> 0:26:20.600
<v Speaker 1>for a long time, so I'm My parents gave me

0:26:20.640 --> 0:26:23.280
<v Speaker 1>a Sports Illustrated subscription for my birthday when I five thirteen,

0:26:23.720 --> 0:26:26.359
<v Speaker 1>and for I would take fifteen years. I was a

0:26:26.400 --> 0:26:28.880
<v Speaker 1>subscriber to Sports Illustrated, and I wasn't just a subscriber.

0:26:28.880 --> 0:26:30.640
<v Speaker 1>I would like sit there on Friday nights to stab

0:26:30.760 --> 0:26:32.560
<v Speaker 1>it started, and I'd read this thing cover to cover

0:26:32.720 --> 0:26:34.199
<v Speaker 1>like every single week. I didn't care if I liked

0:26:34.240 --> 0:26:36.080
<v Speaker 1>the columns and care if if I was interested in

0:26:36.119 --> 0:26:37.879
<v Speaker 1>the sport. I would literally sit there and just read

0:26:37.920 --> 0:26:39.640
<v Speaker 1>the whole thing cover to cover, and it was kind

0:26:39.640 --> 0:26:42.360
<v Speaker 1>of my my weekly break. Well. I remember, over time,

0:26:42.400 --> 0:26:44.800
<v Speaker 1>a Sports Illustrated started covering more and more politics, where

0:26:44.800 --> 0:26:46.960
<v Speaker 1>suddenly there was like a cover story on how global

0:26:47.000 --> 0:26:49.639
<v Speaker 1>warming is going to affect baseball and how the Miami

0:26:49.680 --> 0:26:51.680
<v Speaker 1>Marlins were gonna be playing from thirty ft underwater and

0:26:51.720 --> 0:26:53.159
<v Speaker 1>this kind of stuff, and I remember thinking, Okay, I

0:26:53.200 --> 0:26:55.920
<v Speaker 1>don't think that's true, but all right. They kind of

0:26:55.960 --> 0:26:58.320
<v Speaker 1>the kind of breaking point for me came when they

0:26:58.359 --> 0:27:00.680
<v Speaker 1>featured Caitlin Jenner on the cover of the magazine and

0:27:00.720 --> 0:27:02.560
<v Speaker 1>they made a big deal out of this Caitlin, and

0:27:02.760 --> 0:27:05.520
<v Speaker 1>I just remember thinking to myself, Okay, Caitlyn Jenner is

0:27:05.520 --> 0:27:09.080
<v Speaker 1>an adult. He can I use people's biological pronouns, he can,

0:27:09.320 --> 0:27:10.720
<v Speaker 1>he can do any laws to me. If if he

0:27:10.840 --> 0:27:12.680
<v Speaker 1>thinks that he's a woman, then that's fine. If he

0:27:12.680 --> 0:27:14.320
<v Speaker 1>wants to call himself Caitlin, and that's fine. I don't

0:27:14.320 --> 0:27:17.080
<v Speaker 1>really care. But what in the f does this have

0:27:17.240 --> 0:27:19.800
<v Speaker 1>to do with sports? Caitlin Bruce Cheddar has not been

0:27:19.840 --> 0:27:23.440
<v Speaker 1>relevant in the American sports team because before I was born, like,

0:27:23.560 --> 0:27:25.320
<v Speaker 1>why is this on the cover of a magazine? I

0:27:25.480 --> 0:27:27.639
<v Speaker 1>I do not understand why this is happening. And that's

0:27:27.680 --> 0:27:29.600
<v Speaker 1>what I realized that this had become just the thing.

0:27:29.760 --> 0:27:32.760
<v Speaker 1>The thing was that the only stories that mattered were

0:27:33.480 --> 0:27:36.399
<v Speaker 1>sports stories that as a particular narrative and that have

0:27:36.480 --> 0:27:38.560
<v Speaker 1>been true for for that I remember this is true

0:27:38.920 --> 0:27:42.719
<v Speaker 1>when um it was, um what what was the name

0:27:42.840 --> 0:27:45.600
<v Speaker 1>of John Amici wasn't I think with the the the

0:27:45.720 --> 0:27:48.840
<v Speaker 1>gay basketball player from the Orlando from the Atlanta Magica

0:27:49.160 --> 0:27:50.680
<v Speaker 1>was it was put on the cover of Sports Illustrator.

0:27:50.680 --> 0:27:53.159
<v Speaker 1>I remember thinking to myself, there's no one pretty, you know,

0:27:53.200 --> 0:27:54.919
<v Speaker 1>famous gay people in society, Like I'm not sure why

0:27:54.960 --> 0:27:57.440
<v Speaker 1>this is like a huge story, um, and but it

0:27:57.560 --> 0:27:59.119
<v Speaker 1>was really the Caitlin gener things. At least hn and

0:27:59.119 --> 0:28:02.080
<v Speaker 1>Mimi had been like an active player within the recent past. Um.

0:28:02.320 --> 0:28:04.720
<v Speaker 1>The the Canlon Gender thing was like, okay, now, because

0:28:04.760 --> 0:28:06.680
<v Speaker 1>now you're trying to promulgate a couple of things. One,

0:28:06.920 --> 0:28:09.720
<v Speaker 1>you're trying to suggest that if I believe that Bruce

0:28:09.800 --> 0:28:11.879
<v Speaker 1>Jenner is actually a man, or that Catlon Gender is

0:28:11.880 --> 0:28:14.040
<v Speaker 1>a biological man, that I'm a biggot. And too, you're

0:28:14.080 --> 0:28:15.760
<v Speaker 1>putting that on the cover of a sports magazine for

0:28:15.840 --> 0:28:17.560
<v Speaker 1>that who has not been relevant or a person who's

0:28:17.560 --> 0:28:20.760
<v Speaker 1>not been relevant in sports for literally four decades, like

0:28:20.840 --> 0:28:22.399
<v Speaker 1>this is this is this clearly has nothing to do

0:28:22.480 --> 0:28:24.159
<v Speaker 1>with anything and then it got to the point like

0:28:25.320 --> 0:28:27.159
<v Speaker 1>that was when I had already been thinking of it,

0:28:27.240 --> 0:28:28.119
<v Speaker 1>but that's when I was like, you know what, I

0:28:28.119 --> 0:28:29.960
<v Speaker 1>don't need Sports illustrated in my life anymore. And I

0:28:30.040 --> 0:28:31.719
<v Speaker 1>just canceled it because it was at least half politics.

0:28:31.720 --> 0:28:33.240
<v Speaker 1>At that point, I started looking at the magazine and

0:28:33.320 --> 0:28:35.639
<v Speaker 1>realizing half of the stuff I was reading with politics.

0:28:35.680 --> 0:28:38.040
<v Speaker 1>And then I remember watching ESPN. I was, as you say,

0:28:38.120 --> 0:28:40.760
<v Speaker 1>devoted to Sports Center like every day, and then at

0:28:40.800 --> 0:28:42.960
<v Speaker 1>the gym I put on I put on ESPN, and

0:28:43.240 --> 0:28:45.520
<v Speaker 1>every single story after the Missouri thing was the story

0:28:45.640 --> 0:28:51.520
<v Speaker 1>of America's evil racist, evil racist orientation for minorities. And

0:28:51.600 --> 0:28:54.560
<v Speaker 1>I thought, well, hold on a second, isn't ESPN like

0:28:54.800 --> 0:28:58.640
<v Speaker 1>a an entire channel dedicated to athletic prowess, which is

0:28:58.760 --> 0:29:01.960
<v Speaker 1>in many sports is heavily done in by minorities, but

0:29:02.240 --> 0:29:04.360
<v Speaker 1>apparently America's evil and and it got to the point

0:29:04.360 --> 0:29:05.600
<v Speaker 1>where it's like, Okay, I just don't want to watch

0:29:05.640 --> 0:29:07.000
<v Speaker 1>this anymore. The only thing that I want to watch

0:29:07.080 --> 0:29:09.520
<v Speaker 1>is the actual game. And you can see how in

0:29:09.640 --> 0:29:14.280
<v Speaker 1>sports the entire narrative moved from the fringes into the

0:29:14.320 --> 0:29:16.040
<v Speaker 1>actual sport, and that's that's kind of the story of

0:29:16.040 --> 0:29:18.240
<v Speaker 1>the last five years, and went from Okay, you know,

0:29:18.320 --> 0:29:21.240
<v Speaker 1>we have character studies of various players in sports illustrated

0:29:21.280 --> 0:29:23.760
<v Speaker 1>for years. This person might not be that relevant, but

0:29:24.000 --> 0:29:25.960
<v Speaker 1>but it's kind of an interesting character study. And even

0:29:26.000 --> 0:29:28.080
<v Speaker 1>there you're like, okay, fine, then it got and now

0:29:28.120 --> 0:29:29.880
<v Speaker 1>it's to the point where we're going to actually put

0:29:30.040 --> 0:29:32.440
<v Speaker 1>the politics on the field. Right now, that was that's

0:29:32.440 --> 0:29:34.000
<v Speaker 1>what's happened over the last three or four years. It

0:29:34.080 --> 0:29:36.280
<v Speaker 1>was the politics of the players is interesting, but separate

0:29:36.360 --> 0:29:38.240
<v Speaker 1>from what happens on the field. So you can watch

0:29:38.280 --> 0:29:40.160
<v Speaker 1>a broadcast and go the entire broadcast, so that hearing

0:29:40.200 --> 0:29:42.560
<v Speaker 1>the politics. And now it's you know, we're gonna put

0:29:42.600 --> 0:29:44.880
<v Speaker 1>it on the sideline. And then right even a few

0:29:44.960 --> 0:29:47.040
<v Speaker 1>years ago, it's this Kaepernick. It was on the sideline,

0:29:47.240 --> 0:29:49.400
<v Speaker 1>and then it moved to okay, it's gonna be during

0:29:49.520 --> 0:29:51.720
<v Speaker 1>and it's gonna move to before the game with the

0:29:51.760 --> 0:29:53.600
<v Speaker 1>hand up, don't shot stout at the same it's rams

0:29:53.680 --> 0:29:55.840
<v Speaker 1>same year, and then it was going to be okay,

0:29:55.840 --> 0:29:57.480
<v Speaker 1>now that's gonna be in the game itself. Now when

0:29:57.480 --> 0:29:59.280
<v Speaker 1>I turn on the NBA, I have to watch Black

0:29:59.320 --> 0:30:01.440
<v Speaker 1>Lives Matter throw up an alley to defend the police,

0:30:02.040 --> 0:30:04.680
<v Speaker 1>and I'm out man like I I can't do that.

0:30:04.800 --> 0:30:07.800
<v Speaker 1>Like I'm happy to watch the basketball, but if you're

0:30:07.840 --> 0:30:10.160
<v Speaker 1>going to spoon feed me a particular brand of politics,

0:30:10.200 --> 0:30:11.800
<v Speaker 1>well I do it. Like I just wonder, if you're

0:30:11.800 --> 0:30:14.000
<v Speaker 1>on the left and I'm running a sports league, do

0:30:14.080 --> 0:30:16.000
<v Speaker 1>you really want to see pro life throw up, throw

0:30:16.080 --> 0:30:18.800
<v Speaker 1>up an alley you to lower my taxes? That's something

0:30:18.840 --> 0:30:21.160
<v Speaker 1>that you're up for? Are you up for me? Are

0:30:21.240 --> 0:30:25.320
<v Speaker 1>you up for watching lead where quarterback biological women exist,

0:30:25.640 --> 0:30:30.640
<v Speaker 1>goes back to throw a hail Mary to strengthen our

0:30:30.720 --> 0:30:33.160
<v Speaker 1>military funding? Like, what are we talking about here? This

0:30:33.240 --> 0:30:36.240
<v Speaker 1>has nothing to do with anything. It is amazing to

0:30:36.320 --> 0:30:39.120
<v Speaker 1>think about and and and really, in the last ten

0:30:39.200 --> 0:30:42.600
<v Speaker 1>days or so, I think people have started to recognize

0:30:42.640 --> 0:30:47.120
<v Speaker 1>the inherent hypocrisy here. And I thought the Adrian Wodanarowski

0:30:47.280 --> 0:30:51.000
<v Speaker 1>response of just f you immediately sent to Missouri Senator

0:30:51.080 --> 0:30:54.640
<v Speaker 1>Josh Holly when he asked about the inherent contradictions in

0:30:54.800 --> 0:30:57.640
<v Speaker 1>the NBA being willing to take billions of dollars from

0:30:57.640 --> 0:31:00.720
<v Speaker 1>a Chinese communist government, which, if you truly want to

0:31:00.880 --> 0:31:04.880
<v Speaker 1>analogize a global power to Nazi era, which is always

0:31:04.920 --> 0:31:09.280
<v Speaker 1>a freighted difficult historical conversation to have, But the Chinese

0:31:09.320 --> 0:31:11.280
<v Speaker 1>would be it, right. I mean, if you think about

0:31:11.400 --> 0:31:14.640
<v Speaker 1>what they are doing, it most clearly, I would argue

0:31:14.680 --> 0:31:16.640
<v Speaker 1>of any country in the world right now, curious if

0:31:16.640 --> 0:31:21.080
<v Speaker 1>you would agree analogizes to Nazi Germany. Yet NBA is

0:31:21.160 --> 0:31:25.280
<v Speaker 1>willing to take billions of dollars from communist China, which

0:31:25.320 --> 0:31:28.520
<v Speaker 1>has got concentration camps and is taking over land and

0:31:28.760 --> 0:31:31.760
<v Speaker 1>is taking away rights, literally pulling books out of libraries,

0:31:32.120 --> 0:31:36.200
<v Speaker 1>and yet they're gonna lecture us about American politics. Yeah,

0:31:36.240 --> 0:31:38.800
<v Speaker 1>it's pretty amazing. I mean again, it's it's pretty amazing

0:31:38.920 --> 0:31:42.280
<v Speaker 1>to hear from the NBA, which is heavily blackly because

0:31:42.720 --> 0:31:45.120
<v Speaker 1>so many towns of players are black, saying that Americans

0:31:45.160 --> 0:31:47.200
<v Speaker 1>are deeply endemically racist, and we're all tuning in to

0:31:47.240 --> 0:31:50.120
<v Speaker 1>watch the NBA specifically because we just wanted the athletic contents, right.

0:31:51.040 --> 0:31:53.520
<v Speaker 1>There was an amazing exchange today between Senators Ted Cruz

0:31:53.560 --> 0:31:55.280
<v Speaker 1>and mar Cuban, the owner of the als Average, where

0:31:55.400 --> 0:31:57.520
<v Speaker 1>Cuban was saying something Nashew to Cruz and crews came

0:31:57.520 --> 0:31:59.280
<v Speaker 1>back and he was like, you know, they're very brave

0:31:59.360 --> 0:32:00.840
<v Speaker 1>on a lot of these shoes. But I'm just wondering,

0:32:01.000 --> 0:32:02.680
<v Speaker 1>do you have the guts just tweet like free Hong

0:32:02.720 --> 0:32:05.600
<v Speaker 1>Kong or anything about what's going on in China right

0:32:05.640 --> 0:32:08.800
<v Speaker 1>now and immediately Cuban tweets back, while you know what

0:32:08.920 --> 0:32:12.000
<v Speaker 1>happens internally in different countries is in their own business

0:32:12.240 --> 0:32:14.040
<v Speaker 1>and also black lives matter, It's like, okay, so you're

0:32:14.080 --> 0:32:18.240
<v Speaker 1>just misdirected. Now. The reality is that you know, we

0:32:18.520 --> 0:32:20.720
<v Speaker 1>there's lots of tid about the NEA brutality in this country,

0:32:20.920 --> 0:32:22.960
<v Speaker 1>but the threat to Black Americans in this country there

0:32:23.040 --> 0:32:25.040
<v Speaker 1>is nowhere on the order of what's happening to the

0:32:25.120 --> 0:32:27.280
<v Speaker 1>Chinese weakers the hands of the Chinese government, but one

0:32:27.280 --> 0:32:29.440
<v Speaker 1>you're willing to say something on because it has cost

0:32:29.520 --> 0:32:31.360
<v Speaker 1>free to you, not only to cost free, because it

0:32:31.440 --> 0:32:34.320
<v Speaker 1>actually plays into a certain marketing perspective that you want

0:32:34.320 --> 0:32:36.080
<v Speaker 1>to have with regard to the NBA, and the other

0:32:36.160 --> 0:32:38.200
<v Speaker 1>one you literally will not even say that. I mean,

0:32:38.280 --> 0:32:42.200
<v Speaker 1>there's tape that has emerged of of the weakers being

0:32:42.320 --> 0:32:45.080
<v Speaker 1>loaded after having a headship onto trains to go to

0:32:45.200 --> 0:32:48.280
<v Speaker 1>concentration camps where they will be sterilized and mark Cuban islay. Oh,

0:32:48.280 --> 0:32:51.160
<v Speaker 1>it's an internal political issue. Okay, yeah, sure, I totally

0:32:51.200 --> 0:32:53.920
<v Speaker 1>believe your virtue signaling about the cruelties of America and

0:32:53.960 --> 0:32:58.160
<v Speaker 1>are brutal human rights violations. Fox Sports Radio has the

0:32:58.240 --> 0:33:01.120
<v Speaker 1>best sports talk lineup in the nation. Catch all of

0:33:01.200 --> 0:33:04.680
<v Speaker 1>our shows at Fox Sports Radio dot com and within

0:33:04.760 --> 0:33:07.200
<v Speaker 1>the I Heart Radio app search f s R to

0:33:07.360 --> 0:33:10.600
<v Speaker 1>listen live. We're talking to Ben Shapiro. The new book,

0:33:10.640 --> 0:33:13.200
<v Speaker 1>by the way, How to Destroy America and Three Easy

0:33:13.240 --> 0:33:15.040
<v Speaker 1>Steps is a good read. I'm working on it right now.

0:33:15.680 --> 0:33:17.880
<v Speaker 1>Encourage you to follow him on Twitter as well at

0:33:17.960 --> 0:33:20.800
<v Speaker 1>Ben Shapiro. Um you were, And by the way, this

0:33:20.880 --> 0:33:23.800
<v Speaker 1>is the Winds and Losses podcast. I'm Clay Travis and uh.

0:33:24.320 --> 0:33:26.760
<v Speaker 1>It also ties in with Jamal Hill. We're talking on

0:33:26.920 --> 0:33:31.600
<v Speaker 1>Monday afternoon. Yesterday afternoon evening, Jamal Hill tweeted out that

0:33:31.720 --> 0:33:34.160
<v Speaker 1>if you vote for Donald Trump, you are a racist.

0:33:34.680 --> 0:33:38.640
<v Speaker 1>Uh and you'll appreciate this. I had our crew at

0:33:38.680 --> 0:33:41.640
<v Speaker 1>out Kick reach out to ESPN because they now have

0:33:41.880 --> 0:33:45.080
<v Speaker 1>hired Jamal Hill to be a producer of a Colin

0:33:45.160 --> 0:33:49.160
<v Speaker 1>Kaepernick documentary, which is the very essence of propaganda. Right.

0:33:49.240 --> 0:33:52.120
<v Speaker 1>We know already what they are going to allow him

0:33:52.240 --> 0:33:54.480
<v Speaker 1>to say and what that story will be that will

0:33:54.480 --> 0:33:57.160
<v Speaker 1>be told. But they're literally giving millions of dollars to

0:33:57.240 --> 0:33:59.880
<v Speaker 1>Kaepernick and Jamal Hill. And so we said, uh, you,

0:34:00.040 --> 0:34:02.280
<v Speaker 1>I hadham phrased it. I said, do you basically agree

0:34:03.040 --> 0:34:06.080
<v Speaker 1>that Jamal Hill's position of everyone who votes for Donald

0:34:06.080 --> 0:34:10.160
<v Speaker 1>Trump is racist? ESPN's response was no comment. So they're

0:34:10.200 --> 0:34:13.719
<v Speaker 1>not even willing to say there are some people in

0:34:13.800 --> 0:34:16.319
<v Speaker 1>America who might be voting for Donald Trump that are

0:34:16.360 --> 0:34:19.960
<v Speaker 1>not racist, I mean, including her mom, right you guys

0:34:19.960 --> 0:34:26.040
<v Speaker 1>also ye, which is absolutely speak active. Yeah, I mean,

0:34:26.160 --> 0:34:29.359
<v Speaker 1>the first of all, I'm not sure why Jamal Hill

0:34:29.680 --> 0:34:33.080
<v Speaker 1>is suddenly an expert on American policing. But I just

0:34:33.239 --> 0:34:35.440
<v Speaker 1>I just think there's not a ton of crossover here

0:34:35.480 --> 0:34:38.040
<v Speaker 1>between like my understanding, which maybe maybe she's not. I

0:34:38.080 --> 0:34:39.960
<v Speaker 1>don't know what. My understanding is that she made her

0:34:40.080 --> 0:34:43.440
<v Speaker 1>kind of fame and fortune doing sports, not doing not

0:34:43.560 --> 0:34:46.720
<v Speaker 1>doing the politics specifically. Now, listen, she's in pentical opinion.

0:34:46.719 --> 0:34:47.960
<v Speaker 1>I'm not one of these shut up and seeing kind

0:34:47.960 --> 0:34:49.359
<v Speaker 1>of people like I think that you should be able

0:34:49.400 --> 0:34:50.719
<v Speaker 1>to speak on whatever you want to speak about. But

0:34:50.719 --> 0:34:52.919
<v Speaker 1>I'm not sure why her opinion carries so much weight

0:34:53.400 --> 0:34:55.880
<v Speaker 1>on on these matters when she has provided little to

0:34:55.920 --> 0:34:58.080
<v Speaker 1>no statistical evidence in many of the contentions that she

0:34:58.200 --> 0:34:59.759
<v Speaker 1>is making in the teams that she's brought on TV

0:35:00.000 --> 0:35:02.200
<v Speaker 1>commuarly to castigate large crowds of people she doesn't know

0:35:02.320 --> 0:35:03.759
<v Speaker 1>is racist. I mean, she did the same thing a

0:35:03.800 --> 0:35:06.399
<v Speaker 1>couple of weeks ago after the bubble wall. It's non news.

0:35:06.760 --> 0:35:09.200
<v Speaker 1>Or she suggested that everybody who watched NASCAR was a

0:35:09.239 --> 0:35:11.880
<v Speaker 1>Confederate flag waving racist. I mean, it's just like this,

0:35:12.160 --> 0:35:14.439
<v Speaker 1>this is her stick, and it's it's a pretty incredible stick.

0:35:14.440 --> 0:35:16.319
<v Speaker 1>By the way, what a great country this is, right,

0:35:16.520 --> 0:35:18.520
<v Speaker 1>I mean, it really is a phenomenal country where you

0:35:18.600 --> 0:35:22.080
<v Speaker 1>can be a quarterback who leaves your team to the

0:35:22.120 --> 0:35:24.560
<v Speaker 1>super Bowl and then the next season everybody figures the

0:35:24.800 --> 0:35:26.480
<v Speaker 1>figures the out that you can't make a secondary read

0:35:26.760 --> 0:35:29.440
<v Speaker 1>and you kneel and you can make millions of dollars

0:35:29.440 --> 0:35:31.000
<v Speaker 1>top of that, while declaring that the country cat you

0:35:31.040 --> 0:35:33.680
<v Speaker 1>in his racist like, that's an unbelievable scam. It's fan

0:35:33.880 --> 0:35:37.000
<v Speaker 1>freaking pastic. This is just like anyone can make a

0:35:37.040 --> 0:35:38.960
<v Speaker 1>fortune here no matter how, no matter what you do,

0:35:39.280 --> 0:35:41.320
<v Speaker 1>but particularly if you just crap all over the system

0:35:41.320 --> 0:35:43.440
<v Speaker 1>that is paying tons of money There's no other country

0:35:43.480 --> 0:35:45.720
<v Speaker 1>in the world that I can think of where somebody

0:35:45.800 --> 0:35:48.040
<v Speaker 1>could just say the country is fundamentally racist, it's an

0:35:48.040 --> 0:35:50.920
<v Speaker 1>awful place, and make more money doing that than they

0:35:50.960 --> 0:35:53.040
<v Speaker 1>would to actually be a pro athlete. I got a

0:35:53.080 --> 0:35:54.400
<v Speaker 1>couple of facts for you. I think you're going to

0:35:54.520 --> 0:35:57.799
<v Speaker 1>enjoy and also want your opinion. A few weeks ago,

0:35:58.400 --> 0:36:02.040
<v Speaker 1>ESPN decided to give over their programming for the evening

0:36:02.440 --> 0:36:06.399
<v Speaker 1>to Social Justice Warrior programming. It was like ESPN Woke

0:36:06.480 --> 0:36:10.040
<v Speaker 1>Center in the extreme. Okay, uh. It was the lowest

0:36:10.239 --> 0:36:15.760
<v Speaker 1>rated prime time programming in twenty five years and probably longer.

0:36:16.600 --> 0:36:21.160
<v Speaker 1>Literally literally, the audience is telling ESPN, we don't want this,

0:36:21.760 --> 0:36:24.400
<v Speaker 1>We do not have any interest in you guys deciding

0:36:24.480 --> 0:36:27.840
<v Speaker 1>to be I think, as you initially coined, MS, ESPN,

0:36:28.239 --> 0:36:31.560
<v Speaker 1>this uh the worldwide leader in sports and left wing politics.

0:36:32.080 --> 0:36:36.440
<v Speaker 1>Why do you think in a market based economy, markets

0:36:36.560 --> 0:36:41.279
<v Speaker 1>responding as they are, is still leading ESPN down this

0:36:41.480 --> 0:36:45.520
<v Speaker 1>pathway of woke center destruction when all the evidence is

0:36:45.560 --> 0:36:50.200
<v Speaker 1>telling them, Hey, your fans, your audience don't want this. Well.

0:36:50.560 --> 0:36:52.400
<v Speaker 1>I actually did a bit of a statistical study on

0:36:52.440 --> 0:36:53.960
<v Speaker 1>this a few years ago to look at the percentage

0:36:53.960 --> 0:36:57.560
<v Speaker 1>of coverage that was being devoted by sports on ESPN,

0:36:57.960 --> 0:37:00.960
<v Speaker 1>and they heavy heavily disproportionately because on the NFL and

0:37:01.040 --> 0:37:02.920
<v Speaker 1>the NBA, much less on the n L the almost

0:37:02.960 --> 0:37:05.480
<v Speaker 1>nothing on the NHL um And what that says to

0:37:05.520 --> 0:37:08.960
<v Speaker 1>me is that ESPN is specifically catering to particular racial

0:37:08.960 --> 0:37:10.600
<v Speaker 1>demographics that they think are going to spend more money

0:37:10.640 --> 0:37:13.239
<v Speaker 1>with their advertisers. Which makes perfect sense, right on. If

0:37:13.280 --> 0:37:15.320
<v Speaker 1>you're if you're ESPN and you get a lot of

0:37:15.360 --> 0:37:18.359
<v Speaker 1>money from Nike for advertising, and people who are disproportionately

0:37:18.480 --> 0:37:21.000
<v Speaker 1>likely to buy Nike are young black males, and young

0:37:21.040 --> 0:37:23.399
<v Speaker 1>black males want companies that cater to their particular brand

0:37:23.440 --> 0:37:25.440
<v Speaker 1>of politics, then it all sort of crosses over. Right,

0:37:25.480 --> 0:37:27.640
<v Speaker 1>There's a reason that Nike decided to hire Kaepernick, and

0:37:27.680 --> 0:37:30.000
<v Speaker 1>it's not because Nike suddenly decided to get wonks because

0:37:30.040 --> 0:37:32.799
<v Speaker 1>they wanted to make more money. So capitalism always wins

0:37:32.880 --> 0:37:34.279
<v Speaker 1>until it doesn't, right, I mean, this is sort of

0:37:34.280 --> 0:37:37.080
<v Speaker 1>the in the short term capitalism always win. ESPN can

0:37:37.120 --> 0:37:39.960
<v Speaker 1>afford a bad night of programming in order to signal

0:37:40.080 --> 0:37:43.239
<v Speaker 1>to their to their constituency that we are on your

0:37:43.280 --> 0:37:45.279
<v Speaker 1>side when it comes to politics and us your your

0:37:45.320 --> 0:37:47.480
<v Speaker 1>brand loyalty will be that much higher. But they are,

0:37:47.960 --> 0:37:49.520
<v Speaker 1>and they are betting that a huge percentage of the

0:37:49.560 --> 0:37:51.719
<v Speaker 1>population just won't turn out the ESPN, And I don't

0:37:51.760 --> 0:37:53.080
<v Speaker 1>think that's right. I think that there are a lot

0:37:53.120 --> 0:37:55.520
<v Speaker 1>of people who did this with the NFL, with annealing stuff.

0:37:55.560 --> 0:37:56.879
<v Speaker 1>I did it with the ESPN. I used to watch

0:37:57.040 --> 0:37:59.839
<v Speaker 1>ESPN regularly. I haven't watched ESPN in years. I think

0:38:00.080 --> 0:38:02.640
<v Speaker 1>Spin is also recognizing a simple truth, which is that

0:38:02.719 --> 0:38:04.359
<v Speaker 1>so many people are cutting the cord at this point

0:38:04.520 --> 0:38:06.000
<v Speaker 1>that they have to double down on the audience as

0:38:06.040 --> 0:38:09.040
<v Speaker 1>they do have. Because if you are if you if

0:38:09.040 --> 0:38:11.200
<v Speaker 1>you're younger, chances are pretty good that you're just gonna

0:38:11.239 --> 0:38:13.920
<v Speaker 1>go online for your for your sports anyway, or you're

0:38:13.920 --> 0:38:15.640
<v Speaker 1>gonna buy, Like for me, I have an MLB TV

0:38:15.680 --> 0:38:18.719
<v Speaker 1>subscription because all I care about some baseball. So the

0:38:18.880 --> 0:38:23.400
<v Speaker 1>fact that, um, you know, the fact that ESPN decide

0:38:23.440 --> 0:38:25.799
<v Speaker 1>the program instruction there there's natual market reasons that makes

0:38:25.840 --> 0:38:27.480
<v Speaker 1>the sense here. But I think that that's that's the

0:38:27.520 --> 0:38:29.239
<v Speaker 1>part of this that's so hilarious is all the woke

0:38:29.320 --> 0:38:33.120
<v Speaker 1>schools who are out there sharing ESPN, sharing Disney sharing,

0:38:33.160 --> 0:38:35.719
<v Speaker 1>all of these major corporations who guts they hate because

0:38:35.760 --> 0:38:37.799
<v Speaker 1>suddenly they think that the corporations have turned woke, when

0:38:37.840 --> 0:38:39.799
<v Speaker 1>in reality, the corporations are just making a quick buck

0:38:39.800 --> 0:38:43.600
<v Speaker 1>off of them. Do you think that athletes understand where

0:38:43.640 --> 0:38:45.799
<v Speaker 1>the money from their salaries come from? Because I keep

0:38:45.880 --> 0:38:49.320
<v Speaker 1>circling back around to this being the essential major issue

0:38:49.400 --> 0:38:53.480
<v Speaker 1>out there, which is that the athletes themselves they don't

0:38:53.520 --> 0:38:55.480
<v Speaker 1>understand where the money is coming from anymore. You know,

0:38:55.560 --> 0:38:58.160
<v Speaker 1>they look at their social media feeds. They pull up Instagram,

0:38:58.239 --> 0:39:01.160
<v Speaker 1>they pull up Twitter, they see what it's likes. They're

0:39:01.200 --> 0:39:04.520
<v Speaker 1>busy playing sports otherwise, and it's as if they have

0:39:04.719 --> 0:39:08.719
<v Speaker 1>forgotten who actually pays their salaries, which are the people

0:39:08.719 --> 0:39:10.800
<v Speaker 1>who are willing to buy courtside seats in the NBA,

0:39:10.880 --> 0:39:13.600
<v Speaker 1>which by the way, are really really expensive. The people

0:39:13.640 --> 0:39:17.080
<v Speaker 1>who are buying luxury suites, A huge percentage of them

0:39:17.239 --> 0:39:19.960
<v Speaker 1>would not vote in the same way that the athlete would.

0:39:20.840 --> 0:39:23.160
<v Speaker 1>Is that just a fundamental disconnect in terms of not

0:39:23.280 --> 0:39:26.000
<v Speaker 1>understanding the business that they're in. I mean, I think

0:39:26.000 --> 0:39:27.920
<v Speaker 1>that's right. I think that the problem is that they

0:39:27.920 --> 0:39:30.200
<v Speaker 1>don't get directly paid by the sands. Right they got

0:39:30.200 --> 0:39:32.600
<v Speaker 1>directly the fans, then they would actually be then they

0:39:32.600 --> 0:39:34.320
<v Speaker 1>would actually have to cater to the fan base, but

0:39:34.320 --> 0:39:35.840
<v Speaker 1>they're paid by the owners because the owners are the

0:39:35.880 --> 0:39:38.640
<v Speaker 1>ones to actually end up reaping the benefits. So they

0:39:38.680 --> 0:39:40.120
<v Speaker 1>look at the owners and they're like, oh, you owners

0:39:40.200 --> 0:39:43.040
<v Speaker 1>are shutting me down. You're stopping me from speaking my mind.

0:39:43.360 --> 0:39:45.120
<v Speaker 1>And it's all because you're an old white guy. And

0:39:45.160 --> 0:39:46.840
<v Speaker 1>the old white guys like, wait a second, I hired you,

0:39:46.920 --> 0:39:48.400
<v Speaker 1>and I'm happy to have you on the team, but

0:39:48.640 --> 0:39:50.160
<v Speaker 1>you know, I can only pay you the money that's

0:39:50.200 --> 0:39:51.680
<v Speaker 1>coming in. And they look at the old white guy

0:39:51.719 --> 0:39:53.560
<v Speaker 1>who's worked a lot of money and they said, hey, yeah,

0:39:53.560 --> 0:39:55.000
<v Speaker 1>but you're worth billions of dollars and all you have

0:39:55.080 --> 0:39:56.920
<v Speaker 1>to do is dip into your Scooge McDuck piggy bank

0:39:57.080 --> 0:39:58.919
<v Speaker 1>and you can just so they swim around and every

0:39:59.000 --> 0:40:00.160
<v Speaker 1>night and pay me a little less from one and

0:40:00.239 --> 0:40:03.239
<v Speaker 1>he won't do that because woke reasons. And listen, if

0:40:03.320 --> 0:40:06.120
<v Speaker 1>if if people were actually subjected to the market decisions

0:40:06.120 --> 0:40:08.720
<v Speaker 1>they make the rest play they make very very different decisions.

0:40:09.440 --> 0:40:11.759
<v Speaker 1>At my company, everybody sort of knows where the where

0:40:11.800 --> 0:40:13.640
<v Speaker 1>the money comes from, where it comes from our subscribers,

0:40:13.719 --> 0:40:16.720
<v Speaker 1>it comes from the advertisers. But athletes are not trained

0:40:16.760 --> 0:40:18.520
<v Speaker 1>to think like that. That's that's not how they think.

0:40:18.560 --> 0:40:21.120
<v Speaker 1>And frankly, they shouldn't have to think like that, because

0:40:21.160 --> 0:40:22.719
<v Speaker 1>it used to be that your literal job was just

0:40:22.800 --> 0:40:24.800
<v Speaker 1>to go and play ball, right, Your your job was

0:40:24.840 --> 0:40:26.880
<v Speaker 1>not to be a social justice warrior. But then it

0:40:26.920 --> 0:40:29.680
<v Speaker 1>became that the media created all of these advertising incentives

0:40:29.920 --> 0:40:33.759
<v Speaker 1>to be bigger than your actual athletic profile and would

0:40:33.760 --> 0:40:35.200
<v Speaker 1>allow It used to be that if you've got a

0:40:35.239 --> 0:40:37.160
<v Speaker 1>big advertising contract, the way you got a big advertising

0:40:37.200 --> 0:40:39.000
<v Speaker 1>contract was you were good at the support that you played.

0:40:39.320 --> 0:40:41.279
<v Speaker 1>Now that you get a big advertising contract, is your

0:40:41.480 --> 0:40:43.239
<v Speaker 1>mediocre too decent at the support that you play, but

0:40:43.280 --> 0:40:44.920
<v Speaker 1>you say a couple of super woke things and you

0:40:45.000 --> 0:40:47.560
<v Speaker 1>go in social justice rally. I mean, my guess is

0:40:47.600 --> 0:40:50.439
<v Speaker 1>that Dwayne Wade, who was an amazing player in his prime,

0:40:50.560 --> 0:40:52.879
<v Speaker 1>they're probably getting just as many advertising contracts are close

0:40:52.920 --> 0:40:54.759
<v Speaker 1>to it now for being a social justice warrior as

0:40:54.760 --> 0:40:56.200
<v Speaker 1>he was when he was in his prime with the heat.

0:40:56.520 --> 0:40:59.080
<v Speaker 1>Be sure to catch live editions about Kicked the Coverage

0:40:59.120 --> 0:41:02.000
<v Speaker 1>with Clay Travis week days at six am Eastern, three

0:41:02.040 --> 0:41:05.800
<v Speaker 1>am Pacific. We're talking to Ben Shapiro. I'm Clay Travis.

0:41:05.880 --> 0:41:08.799
<v Speaker 1>Wins and lost his podcast where you talked about about

0:41:08.840 --> 0:41:11.640
<v Speaker 1>five or six years ago you noticed this stark evolution.

0:41:11.800 --> 0:41:15.120
<v Speaker 1>I agree with you on the timing, uh, And where

0:41:15.200 --> 0:41:18.880
<v Speaker 1>does it go from here? Do fans ultimately the markets

0:41:18.960 --> 0:41:22.640
<v Speaker 1>ultimately react and and athletes end up recognizing wait a minute,

0:41:22.880 --> 0:41:25.720
<v Speaker 1>this might not be best business? Or are we pass

0:41:25.800 --> 0:41:27.680
<v Speaker 1>the point if we crossed the rubicon, so to speak,

0:41:27.719 --> 0:41:30.480
<v Speaker 1>and there's no way to go back. I think across

0:41:30.520 --> 0:41:32.279
<v Speaker 1>the rubicon at this point, and I think that you know,

0:41:33.040 --> 0:41:35.000
<v Speaker 1>as you know, we both trended on Twitter for saying

0:41:35.040 --> 0:41:36.920
<v Speaker 1>exactly this, But I think, oh, it's amazing, it will

0:41:36.960 --> 0:41:39.560
<v Speaker 1>come up. It's unbelievable. But there there will come a

0:41:39.640 --> 0:41:41.440
<v Speaker 1>point here where so many people have tuned out, Like

0:41:41.520 --> 0:41:43.799
<v Speaker 1>I still love the sport of basketball, I just don't

0:41:43.840 --> 0:41:47.120
<v Speaker 1>want to be lectured to about politics with which I disagree.

0:41:47.400 --> 0:41:49.680
<v Speaker 1>So there will come a point where if the league's

0:41:49.800 --> 0:41:51.880
<v Speaker 1>don't figure out that people like the sport but they

0:41:51.880 --> 0:41:54.719
<v Speaker 1>don't like the politics, where people will just form alternative

0:41:54.760 --> 0:41:57.480
<v Speaker 1>leagues where they banned the politics. I mean, David Sturne

0:41:57.520 --> 0:41:59.440
<v Speaker 1>us to recognize this, right, I mean he stopped, he

0:41:59.520 --> 0:42:05.880
<v Speaker 1>stopped the player on the Nuggets from from from sitting exactly.

0:42:05.960 --> 0:42:07.840
<v Speaker 1>I mean, like this is this This used to be

0:42:08.080 --> 0:42:10.840
<v Speaker 1>kind of well understood, and then they forgot about it

0:42:10.840 --> 0:42:13.760
<v Speaker 1>because now they're sort of micro targetting audiences as opposed

0:42:13.760 --> 0:42:15.680
<v Speaker 1>to broadcasting. It's sort of the difference that happened in

0:42:15.920 --> 0:42:18.759
<v Speaker 1>television one cable began. Instead of broadcasting, you narrowcast it,

0:42:18.960 --> 0:42:21.279
<v Speaker 1>and so sports are now narrowcasting. Well, somebody's gonna come

0:42:21.320 --> 0:42:23.960
<v Speaker 1>along and eat their lunch by by broadcasting and saying, Okay,

0:42:24.120 --> 0:42:25.879
<v Speaker 1>we're gonna go out and we're gonna hire the five

0:42:25.920 --> 0:42:28.320
<v Speaker 1>best players and the and the rule is going to

0:42:28.400 --> 0:42:30.160
<v Speaker 1>be that there's just there's no politics on the field,

0:42:30.280 --> 0:42:31.839
<v Speaker 1>and we'll show out a few bucks begause. I mean

0:42:32.040 --> 0:42:34.919
<v Speaker 1>the a there's one point where the USFL basically tried

0:42:34.960 --> 0:42:36.600
<v Speaker 1>this with Steve Young. They just did it wrong. But

0:42:36.760 --> 0:42:38.680
<v Speaker 1>the but the notion that you could start a rival

0:42:38.760 --> 0:42:40.840
<v Speaker 1>sports league by signing some of the best players for

0:42:40.840 --> 0:42:42.640
<v Speaker 1>a few million bucks and draw the eyeballs there and

0:42:42.680 --> 0:42:45.439
<v Speaker 1>then not insult the viewers. I mean, I think there's

0:42:45.440 --> 0:42:47.000
<v Speaker 1>a lot of money to be made there. So it's

0:42:47.000 --> 0:42:48.480
<v Speaker 1>it's ugly for the country because I don't think that

0:42:48.480 --> 0:42:50.200
<v Speaker 1>you should have to have two separate sports flags and

0:42:50.239 --> 0:42:52.960
<v Speaker 1>one for non politics and one for politics, or one

0:42:53.000 --> 0:42:54.800
<v Speaker 1>for right wing politics and one for lessian politics. Like

0:42:54.840 --> 0:42:56.840
<v Speaker 1>it kills the water cooler, because if we're watching separate

0:42:56.880 --> 0:42:59.239
<v Speaker 1>sports games, then what exactly do we talk about when

0:42:59.280 --> 0:43:01.759
<v Speaker 1>we disagrand every thing else? But it seems like that's

0:43:01.760 --> 0:43:04.920
<v Speaker 1>inexorably the direction in which we're oving. Talking to Ben Shapiro,

0:43:05.320 --> 0:43:08.480
<v Speaker 1>whose new book is How to Destroy America Three Easy Steps,

0:43:08.520 --> 0:43:11.200
<v Speaker 1>you can follow them on Twitter at Ben Shapiro. Uh,

0:43:11.480 --> 0:43:15.120
<v Speaker 1>when you look at at that sort of eventual reality,

0:43:15.560 --> 0:43:17.200
<v Speaker 1>a large part of it, I would argue, is being

0:43:17.280 --> 0:43:19.560
<v Speaker 1>driven by social media. I think social media has been

0:43:19.600 --> 0:43:21.600
<v Speaker 1>good for certainly people like you and me, because it's

0:43:21.600 --> 0:43:24.080
<v Speaker 1>allowed us to broaden our audience, but for the nation

0:43:24.160 --> 0:43:27.680
<v Speaker 1>as a whole. How destructive do you believe social media

0:43:27.760 --> 0:43:31.360
<v Speaker 1>has been and how much of our current chaotic situation

0:43:31.840 --> 0:43:35.200
<v Speaker 1>is directly connected to the evolution and creation of social media.

0:43:36.400 --> 0:43:38.839
<v Speaker 1>Social media has been really instructive in that it got

0:43:38.920 --> 0:43:41.600
<v Speaker 1>rid of normal human relationships. I mean, the notion was

0:43:41.719 --> 0:43:43.359
<v Speaker 1>that you could be from some people across the aisle,

0:43:43.600 --> 0:43:45.719
<v Speaker 1>but now because you get retweets and likes for for

0:43:46.040 --> 0:43:48.880
<v Speaker 1>being a jackass, Basically what I've said about Twitter is

0:43:48.920 --> 0:43:50.680
<v Speaker 1>the Twitter is a place to dunk and be dunked upon.

0:43:51.200 --> 0:43:52.759
<v Speaker 1>And so if you're not dunking, they're being dunked upon.

0:43:52.800 --> 0:43:55.120
<v Speaker 1>You're basically wasting your time. Right, you're shooting twall foot jumpers,

0:43:55.200 --> 0:43:58.560
<v Speaker 1>midrage shumppers, and nobody nobody gets rich shooting closed midraye jumpers. Right,

0:43:58.560 --> 0:44:01.200
<v Speaker 1>take the three or door dunk. And so that's that's

0:44:01.280 --> 0:44:04.080
<v Speaker 1>really what what Twitter is all about. To incentivizes extreme

0:44:04.120 --> 0:44:07.560
<v Speaker 1>right record, incentivizes people to be church and it gives

0:44:07.600 --> 0:44:10.920
<v Speaker 1>you all sorts of credit for saying the thing that

0:44:11.040 --> 0:44:13.200
<v Speaker 1>is unstable, except that the most stable things on Twitter

0:44:13.239 --> 0:44:15.440
<v Speaker 1>are the unstable things. Right, If you're truly unstable, you

0:44:15.480 --> 0:44:17.840
<v Speaker 1>can't say it. So it's it's created all sorts of

0:44:17.880 --> 0:44:20.279
<v Speaker 1>weird insensive structures. So and I'm real grateful as you

0:44:20.360 --> 0:44:22.400
<v Speaker 1>say that social media is there because it allows alternative

0:44:22.400 --> 0:44:25.399
<v Speaker 1>points of views to get out there. But I will

0:44:25.480 --> 0:44:28.040
<v Speaker 1>say that the one of the things that it's also

0:44:28.120 --> 0:44:31.359
<v Speaker 1>done in terms of general general sports level is made

0:44:31.400 --> 0:44:34.319
<v Speaker 1>people have expectations of athletes they never would have had before.

0:44:34.480 --> 0:44:36.160
<v Speaker 1>So it's happening in the in the athletic world is

0:44:36.160 --> 0:44:38.680
<v Speaker 1>basically what happened in Hollywood in the nineties, sixties and seventies.

0:44:38.760 --> 0:44:40.880
<v Speaker 1>For a long time, there's a studio system in Hollywood

0:44:41.080 --> 0:44:43.839
<v Speaker 1>that basically said, our stars are our stars. Their private

0:44:43.880 --> 0:44:45.800
<v Speaker 1>lives are up limits. They are in the movies. We

0:44:45.920 --> 0:44:48.480
<v Speaker 1>create these images for them, and those are the glitzy, glamorous,

0:44:48.560 --> 0:44:50.440
<v Speaker 1>glamorous images. That's why the oscars used to get big

0:44:50.480 --> 0:44:51.920
<v Speaker 1>ratings because that was the only time you saw the

0:44:51.960 --> 0:44:54.359
<v Speaker 1>stars when they weren't actually on your on your film screen.

0:44:54.800 --> 0:44:56.640
<v Speaker 1>And then in the sixties and seventies they started to

0:44:56.680 --> 0:44:58.560
<v Speaker 1>do politics that he can every day kind of players

0:44:58.600 --> 0:45:00.440
<v Speaker 1>in politics, and they were in your news paper and

0:45:00.520 --> 0:45:02.920
<v Speaker 1>they're on TV, and it radically changed the way that

0:45:02.960 --> 0:45:06.560
<v Speaker 1>Americans think about politics and about Hollywood. Now you're seeing

0:45:06.560 --> 0:45:07.800
<v Speaker 1>the same thing happened in sports. It used to be

0:45:07.880 --> 0:45:09.440
<v Speaker 1>the only time you saw Michael Jordan's when he was

0:45:09.480 --> 0:45:11.520
<v Speaker 1>on the field, or when when he was on the court.

0:45:11.600 --> 0:45:13.520
<v Speaker 1>Rather the only time you saw Drew Brees is when

0:45:13.560 --> 0:45:16.160
<v Speaker 1>he was on the field. Well, social media has democratized

0:45:16.200 --> 0:45:17.920
<v Speaker 1>the ability to get out a message that you want

0:45:17.960 --> 0:45:20.279
<v Speaker 1>to promulgate. So now it's turned into well, you're not

0:45:20.320 --> 0:45:23.560
<v Speaker 1>messaging strongly enough. Right now, there's an expectation that that

0:45:23.880 --> 0:45:26.320
<v Speaker 1>athletes are going to be political, and if they're not political,

0:45:26.760 --> 0:45:29.239
<v Speaker 1>then it's not that they're being smart. The athletes are

0:45:29.280 --> 0:45:30.920
<v Speaker 1>not speaking out loudly enough. And this is how you

0:45:30.960 --> 0:45:33.400
<v Speaker 1>see all of the bullying that takes place of people

0:45:33.440 --> 0:45:35.400
<v Speaker 1>who haven't put up the check mark, haven't put up

0:45:35.400 --> 0:45:37.759
<v Speaker 1>the blue square or the black square, people who haven't

0:45:38.200 --> 0:45:40.359
<v Speaker 1>message in a way that we want, and so we're

0:45:40.400 --> 0:45:42.600
<v Speaker 1>now going to bully them into it. Like thirty years ago.

0:45:42.640 --> 0:45:44.200
<v Speaker 1>That makes no sense because none of the athletes were

0:45:44.200 --> 0:45:46.440
<v Speaker 1>saying any of this stuff. Now the expectation is that

0:45:46.560 --> 0:45:47.839
<v Speaker 1>you have to say this stuff. And if you don't

0:45:47.880 --> 0:45:51.160
<v Speaker 1>say this stuff, then simply by process of process and

0:45:51.160 --> 0:45:53.879
<v Speaker 1>elimination and expectation, we know that you're not truly woke.

0:45:55.200 --> 0:45:57.560
<v Speaker 1>What's the thing that the last couple of questions for you,

0:45:58.080 --> 0:45:59.759
<v Speaker 1>you mentioned the fact that we were trending. I went

0:45:59.840 --> 0:46:01.919
<v Speaker 1>on your show, we talked about I don't even remember

0:46:01.960 --> 0:46:04.080
<v Speaker 1>what the latest controversy was, but I was talking about

0:46:04.080 --> 0:46:07.080
<v Speaker 1>the latest sports controversy with you. Um, I you know,

0:46:07.200 --> 0:46:08.840
<v Speaker 1>I get in bed, I'm about to go to sleep,

0:46:08.880 --> 0:46:10.680
<v Speaker 1>and I uh, and I happened to get some text,

0:46:10.760 --> 0:46:12.600
<v Speaker 1>Hey you're trending, and I'm like, I have no idea

0:46:12.680 --> 0:46:14.840
<v Speaker 1>what I'm trending for, right, And you say and do

0:46:14.920 --> 0:46:17.360
<v Speaker 1>a lot of things every day now too, and sometimes

0:46:17.400 --> 0:46:19.400
<v Speaker 1>you'll find out you're trending for something that you might

0:46:19.480 --> 0:46:21.800
<v Speaker 1>say twenty times a day, and for some reason somebody

0:46:21.840 --> 0:46:24.160
<v Speaker 1>clipped in and went up, what's the funniest or most

0:46:24.440 --> 0:46:27.800
<v Speaker 1>unbelievable thing that you have found yourself trending for? Is

0:46:27.840 --> 0:46:30.760
<v Speaker 1>there one that stands out? I one actually was pretty

0:46:30.760 --> 0:46:33.120
<v Speaker 1>good because that one I literally like we were trending

0:46:33.160 --> 0:46:35.400
<v Speaker 1>because I think the contention I was making is I

0:46:35.480 --> 0:46:38.160
<v Speaker 1>don't like my sports from politics. That's pretty much the

0:46:38.280 --> 0:46:40.120
<v Speaker 1>entire thing. You were trended for that, And I thought

0:46:40.200 --> 0:46:44.120
<v Speaker 1>that's proposition in the Yeah, I don't think that they're

0:46:44.120 --> 0:46:45.880
<v Speaker 1>they're like that many people who are like I desperately

0:46:45.920 --> 0:46:49.440
<v Speaker 1>need my basketball with the side of commentary on the

0:46:49.560 --> 0:46:53.719
<v Speaker 1>racial situation in America. Um, but that one was pretty ridiculous. Um.

0:46:53.800 --> 0:46:57.080
<v Speaker 1>There's been a few. I mean there there's I think

0:46:57.120 --> 0:46:59.879
<v Speaker 1>I trended on Saturday because I put up a map

0:47:00.200 --> 0:47:02.480
<v Speaker 1>of massing in the United States alongside the map of

0:47:02.840 --> 0:47:06.240
<v Speaker 1>the the caseload in different places of the United States,

0:47:06.480 --> 0:47:07.920
<v Speaker 1>and I said, there's a pattern here, and then my

0:47:07.960 --> 0:47:09.759
<v Speaker 1>follow up tweet was the pattern here is that where

0:47:09.760 --> 0:47:11.799
<v Speaker 1>there's a high caseload, people are putting on masks because

0:47:11.840 --> 0:47:15.080
<v Speaker 1>people act rationally. And that's trended because people decided to

0:47:15.080 --> 0:47:16.680
<v Speaker 1>take the first tweet out of context and suggest that

0:47:16.719 --> 0:47:18.920
<v Speaker 1>are saying masks don't work, which I explicitly said is

0:47:18.960 --> 0:47:20.960
<v Speaker 1>not what the case in the second week, right, And

0:47:21.120 --> 0:47:23.279
<v Speaker 1>so they waited like six hours both tweets were already up,

0:47:23.320 --> 0:47:25.040
<v Speaker 1>and then they trended it so that that one was

0:47:25.080 --> 0:47:27.719
<v Speaker 1>pretty good. Um, they've been just a bunch. And there's

0:47:27.800 --> 0:47:30.360
<v Speaker 1>one on on COVID where I pointed out that the

0:47:30.400 --> 0:47:33.160
<v Speaker 1>people who are dying of COVID are disproportionately elderly, and

0:47:33.239 --> 0:47:36.120
<v Speaker 1>that's that there's a different public policy consideration than if

0:47:36.120 --> 0:47:37.680
<v Speaker 1>a bunch of thirty or twenty year olds were dying.

0:47:37.719 --> 0:47:39.800
<v Speaker 1>People like, are you saying that you want to kill grandma? Like,

0:47:40.920 --> 0:47:43.080
<v Speaker 1>of course, I'm not saying that hell's wrong with you people.

0:47:43.400 --> 0:47:46.239
<v Speaker 1>By the again twitters, it's the dumbest place on earth.

0:47:46.280 --> 0:47:48.120
<v Speaker 1>And I just figure I'm gonna trend once every two

0:47:48.120 --> 0:47:50.040
<v Speaker 1>weeks no matter what. And the good news is that

0:47:50.080 --> 0:47:52.440
<v Speaker 1>after you've trended, there's basically like a two week grace period.

0:47:52.480 --> 0:47:54.800
<v Speaker 1>It feels like where Twitter has some sort of algorithm

0:47:54.840 --> 0:47:56.160
<v Speaker 1>where they don't let your trend for a couple of weeks,

0:47:56.160 --> 0:47:57.640
<v Speaker 1>so they trend to be on Saturday. It's I completely

0:47:57.680 --> 0:47:59.640
<v Speaker 1>easy for a couple of weeks. Do you enjoy being

0:47:59.640 --> 0:48:02.320
<v Speaker 1>in the five it every day? I do. I like

0:48:02.600 --> 0:48:04.799
<v Speaker 1>kind of throwing punches. I like being in the mud,

0:48:04.920 --> 0:48:07.480
<v Speaker 1>the muck, whatever you want to call it, because I'm

0:48:07.520 --> 0:48:10.160
<v Speaker 1>a big First Amendment guy. And I also feel like

0:48:10.239 --> 0:48:13.160
<v Speaker 1>if there weren't people making the arguments that I'm making,

0:48:13.320 --> 0:48:15.520
<v Speaker 1>almost no one in all of sports media would be

0:48:15.600 --> 0:48:17.959
<v Speaker 1>making them, which is it blows my mind. But Jason

0:48:18.000 --> 0:48:20.080
<v Speaker 1>Wentlock and I talked about this a lot in relation

0:48:20.160 --> 0:48:23.680
<v Speaker 1>to out Kick. If we didn't exist, there's literally no

0:48:23.840 --> 0:48:26.359
<v Speaker 1>one out there who would be making the arguments, which

0:48:26.400 --> 0:48:28.920
<v Speaker 1>I believe are correct arguments, by the way, But it's

0:48:28.960 --> 0:48:31.160
<v Speaker 1>not even that, uh, you know that other people would

0:48:31.160 --> 0:48:33.040
<v Speaker 1>be fighting these battles. It's like it would just be

0:48:33.160 --> 0:48:36.760
<v Speaker 1>a totally abandoned battlefield. There would be no one arguing

0:48:36.840 --> 0:48:39.160
<v Speaker 1>what we are arguing. It blows my mind sometimes and

0:48:39.160 --> 0:48:41.520
<v Speaker 1>I imagine for you, you feel the same way in

0:48:41.560 --> 0:48:44.560
<v Speaker 1>the world of politics, Yeah, I mean, I think that's right.

0:48:44.600 --> 0:48:46.719
<v Speaker 1>I will say that I think that the world of

0:48:46.760 --> 0:48:49.200
<v Speaker 1>politics is more wearying than the world of sports, because

0:48:49.239 --> 0:48:51.319
<v Speaker 1>I think that, you know, at least every so often

0:48:51.320 --> 0:48:52.960
<v Speaker 1>you get to take a break and talk about fun stuff.

0:48:53.520 --> 0:48:58.680
<v Speaker 1>You occasionally get to talk about the game. But but

0:48:58.800 --> 0:49:01.720
<v Speaker 1>for me, because it's politics all the time, it definitely

0:49:01.760 --> 0:49:03.719
<v Speaker 1>gets tiresome at some point when you're thinking, like, why

0:49:03.840 --> 0:49:06.640
<v Speaker 1>is it even controversial? Why is it even remotely controversial?

0:49:06.680 --> 0:49:10.040
<v Speaker 1>Like I do, honestly, God, do not understand why COVID

0:49:10.120 --> 0:49:14.320
<v Speaker 1>policy is particularly controversially. Right answer to this, everybody, you know,

0:49:14.640 --> 0:49:17.279
<v Speaker 1>out of an abundance of caution, where where masks the

0:49:17.480 --> 0:49:20.200
<v Speaker 1>the we can't stay lock in our homes forever, and

0:49:20.480 --> 0:49:22.160
<v Speaker 1>we would like to make it safe for our kids

0:49:22.160 --> 0:49:23.440
<v Speaker 1>to go to schools and buy and launch. Kids are

0:49:23.440 --> 0:49:25.880
<v Speaker 1>not being disproportionate, are not being affected like nearly at

0:49:25.880 --> 0:49:28.120
<v Speaker 1>all by this thing Like these are all I feel

0:49:28.120 --> 0:49:31.640
<v Speaker 1>like they should be one percent propositions, and somehow everything

0:49:31.760 --> 0:49:34.439
<v Speaker 1>turns into rockham Stockhem robots. So at a certain point

0:49:34.680 --> 0:49:36.279
<v Speaker 1>when it's an important issue, I love the Fike right

0:49:36.320 --> 0:49:38.320
<v Speaker 1>when it's when it's the lack of the process in

0:49:38.320 --> 0:49:41.880
<v Speaker 1>the Kavanaugh hearings, when it's the when it's you know,

0:49:42.000 --> 0:49:45.160
<v Speaker 1>the the nineteen project bullcraft that's being promulgated on, like

0:49:45.200 --> 0:49:47.040
<v Speaker 1>that's that's simes when I feel like the fight's important.

0:49:47.239 --> 0:49:50.399
<v Speaker 1>What's really tiring is when it's a minor, stupid issue

0:49:50.440 --> 0:49:52.279
<v Speaker 1>and it becomes the the issue of the day, and

0:49:52.360 --> 0:49:55.320
<v Speaker 1>suddenly I'm forced to talk about whether we ought to have,

0:49:55.800 --> 0:49:58.080
<v Speaker 1>you know, whether mandatory masking is going to solve COVID,

0:49:58.120 --> 0:49:59.759
<v Speaker 1>and whether Donald Trump is a is a very very

0:49:59.800 --> 0:50:01.720
<v Speaker 1>bad to Orange man for his late and dumb tweet

0:50:01.719 --> 0:50:03.279
<v Speaker 1>when we all know it's just a stupid tweet that

0:50:03.320 --> 0:50:06.239
<v Speaker 1>he sends every five seconds. He's been Shapiro. I'm Clay

0:50:06.320 --> 0:50:08.360
<v Speaker 1>Travis is the Wins and Losses podcast. Check out the

0:50:08.400 --> 0:50:11.200
<v Speaker 1>book How to Destroy American Three Easy Steps. Follow Ben

0:50:11.239 --> 0:50:14.120
<v Speaker 1>at Ben Shapiro on Twitter and appreciate all of your time.

0:50:14.200 --> 0:50:16.759
<v Speaker 1>Go check out the other Wins and Losses episodes that

0:50:16.800 --> 0:50:19.359
<v Speaker 1>we have. I think you'll enjoy them. Thanks, Ben. Thank

0:50:21.000 --> 0:50:23.160
<v Speaker 1>That is the latest. We're gonna try to get more

0:50:23.280 --> 0:50:26.360
<v Speaker 1>and more of these done long form conversations. Let me

0:50:26.440 --> 0:50:28.279
<v Speaker 1>know who you'd like to hear from. Go rate us,

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<v Speaker 1>give us five stars and we'll be back with another

0:50:30.719 --> 0:50:33.200
<v Speaker 1>Wins and Losses soon. In the meantime, go subscribe to

0:50:33.280 --> 0:50:36.239
<v Speaker 1>the OutKick the Coverage podcast as well as Outkicked the Show,

0:50:36.480 --> 0:50:38.840
<v Speaker 1>and as always, check out out kick dot com for

0:50:38.920 --> 0:50:41.280
<v Speaker 1>the latest this has been Wins and Losses Clay Travis

0:50:41.560 --> 0:50:44.760
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