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Speaker 1: You're listening to episode forty one of Hurdle, a podcast

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Speaker 1: that talks to everyone from top CEOs to entrepreneurs and

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Speaker 1: athletes about how they got through tough times hurdles of

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Speaker 1: sorts by leaning into wellness. My name's Emily Abadi and

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Speaker 1: today I'm chatting with Marcus Antebby, the founder of Juice Press.

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Speaker 1: Today's episode is brought to you by Headspace. If you're

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Speaker 1: dive on in right away. Another shout out to my sponsor,

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Speaker 1: com slash Hurdle.

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Speaker 2: So let's talk about Marcus. Marcus is a character.

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Speaker 1: He showed up to the recording studio wearing a super

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Speaker 1: sharp suit, coming from a luncheon in a castle on

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Speaker 1: the Umbry's side, and we immediately bonded over what's one

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Speaker 1: of my favorite products at Juice Press, the raw oatmeal.

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Speaker 1: It's delicious these days. The founder of the plant based

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Speaker 1: wellness brand, which has stores in the Tri State area

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Speaker 1: as well as Boston and Seattle, DC and Vegas. He's

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Speaker 1: big into raw foods and staying active. But life wasn't

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Speaker 1: always this way, and we talked about how Marcus as

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Speaker 1: a teenager was totally different in the episode. At just

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Speaker 1: fifteen years old, he checked himself into an eighty six

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Speaker 1: day drug rehab program and he's been sober ever since.

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Speaker 2: In twenty ten, he opened.

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Speaker 1: The first Juice Press store, and the story behind how

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Speaker 1: he secured the real estate and made that happen is

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Speaker 1: going to blow your mind, I promise you. He gives

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Speaker 1: me the loanown on his essential rules to cleaning up

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Speaker 1: your diet, tells me how he really feels about the

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Speaker 1: term juice cleanse, and we wrap about the power of

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Speaker 1: manifestation and hard work.

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Speaker 2: This episode is a lot.

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Speaker 1: Marcus is a personality, but it's one of my.

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Speaker 2: Favorites to date.

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Speaker 1: As always, hit me up Twitter, Instagram, Facebook, at Hurdle

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Speaker 1: podcast at Emily Abadi. Whether it's a takeaway from the episode,

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Speaker 1: or you opening a package of athletic greens or trying

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Speaker 1: headspace for the first time, I want to hear about it.

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Speaker 1: Send me your screen grabs, post your takeaways from the

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Speaker 1: podcast on your Instagram story. I'll definitely repost it all

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Speaker 1: from the Hurdle account. And you know what, do me

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Speaker 1: a quick favor. Head on into the iTunes store, click

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Speaker 1: the rate and revie you button on the Hurdle page.

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Speaker 2: Leave me some feedback.

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Speaker 1: I really love hearing what you like what you don't like,

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Speaker 1: and it helps Hurdle make its way up the charts,

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Speaker 1: so I'd really appreciate it. If you have a hurdle

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Speaker 1: moment of your own or want to say hi or

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Speaker 1: whatever you got, feel free to always shoot me an email.

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Speaker 1: It's Emily at Hurdle dot us. And with that, let's

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Speaker 1: get to hurdling. I'm sitting down with Marcus and Tebbie.

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Speaker 1: He's the founder of Juice Press.

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Speaker 3: Hey. Man, Hey, I really appreciate being here. Thank you

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Speaker 3: very much.

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Speaker 2: You look pretty snazzy today.

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Speaker 3: Well, I had a thing. I'm wearing a suit and tie,

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Speaker 3: which is out of the norm for me, but I

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Speaker 3: had a thing to go to and I dressed accordingly.

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Speaker 2: Accordingly. Okay, so I feel a little dressed down. That's cool.

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Speaker 1: I also feel like I need to let the world

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Speaker 1: know that you made me indulge in an apple cider

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Speaker 1: vinegar shop before we got started.

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Speaker 3: It was a given. You know, I had to make

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Speaker 3: sure that your bloodstream was alkaline before we begin, because

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Speaker 3: I don't I'm not I deal with enough acid personalities.

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Speaker 2: Enough enough acid personality.

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Speaker 3: Yeah, it's a little thing i'd do before every interview,

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Speaker 3: you know, is it really no?

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Speaker 1: Oh, we're starting off on the right foot here.

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Speaker 2: Okay.

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Speaker 1: So I mean you probably haven't always been a guy

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Speaker 1: that did apple cider vinegar shots before sitting down with somebody.

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Speaker 3: Huh. Well, to be honest with you, fourteen fifteen years old,

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Speaker 3: I was a musclehead living in Beverly Hills, California. I

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Speaker 3: must have been eating five or six thousand calories a day.

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Speaker 3: I'd be eating four o'clock in the morning. I think

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Speaker 3: it was called fatburger. I'd have the double with chili,

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Speaker 3: six orders of French fries. So definitely not. I definitely

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Speaker 3: had a eating disorder, to say the least. And by

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Speaker 3: eating disorder means I was eating to die. I don't

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Speaker 3: mean that eating disorder that I was overweight. And I

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Speaker 3: had to break through when I got so uber and

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Speaker 3: went to drug rehab and in the ninety days, I

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Speaker 3: looked at all of the things I was doing addictively

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Speaker 3: and with my chemistry, it was as if something was

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Speaker 3: channeling through me. I'm not trying to be a spiritual

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Speaker 3: night here, but for a fifteen year old, this is

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Speaker 3: really a breakthrough because it's not a common thing. I

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Speaker 3: really saw my behavior patterns. My father was a compulsive overeater,

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Speaker 3: so it wasn't like I wasn't exposed to these things.

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Speaker 3: And I grew up around AA meetings. I was a

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Speaker 3: student of therapy, so it was very easy for me

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Speaker 3: to jump to a conclusion that I was a substance abuser.

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Speaker 3: And it took me about ten years to go from

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Speaker 3: having probably the worst diet in the world to around

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Speaker 3: age twenty five, where I think I became the exact

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Speaker 3: opposite where I was really in the mindset I would

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Speaker 3: always say the bodies of temple. I would look at

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Speaker 3: every ingredient, and you know, I really immersed myself in

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Speaker 3: the logic of the chemistry of nutrition and being an

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Speaker 3: experiment root on my own body was very important because

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Speaker 3: obviously in nutrition there's a lot of controversy and no

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Speaker 3: two experts agree on anything. You really have to become

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Speaker 3: your own experiment and then research because it'll be more

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Speaker 3: impactful in that way.

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Speaker 2: Wow, you know how to enter with a splash.

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Speaker 3: I'm sorry, there's no.

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Speaker 2: Need to apologize. There's a lot to unwrap here, though.

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Speaker 1: I mean, at fifteen, to know enough about yourself that

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Speaker 1: you should go seek some help, that's a big deal.

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Speaker 3: Well, you know, it was the circumstances. My father was

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Speaker 3: already six months sober, so as I said before, I

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Speaker 3: had some exposure and the things I was doing were

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Speaker 3: making me depressed because at heart, I was really an athlete,

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Speaker 3: trapped in a dysfunctional mind and kind of sports well,

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Speaker 3: when I was young, I had limitation. I loved hopscotch

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Speaker 3: and jumping jacks. They were great. No, as a young guy,

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Speaker 3: I really didn't have a sport that I can call

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Speaker 3: my own. I was searching, but I loved track and field.

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Speaker 3: I love even though I was small. I loved playing basketball.

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Speaker 3: I was kind of a natural everything. I loved climbing,

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Speaker 3: and I was young, I was. I was a late

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Speaker 3: bloomer athletically. It wasn't until I was in my twenties

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Speaker 3: that I had enough confidence to compete in any sport

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Speaker 3: or just really play sports in a very competitive manner.

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Speaker 3: When I was younger, I just felt athletic. I felt

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Speaker 3: like I wanted to be outside. I loved running, I

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Speaker 3: liked fitness. I had a strict body image of myself.

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Speaker 3: I wanted to be lean and muscular, and I think,

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Speaker 3: you know, I realized that Reese's peanut butter cups and

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Speaker 3: soda were probably not doing me any positive effects. So

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Speaker 3: I would say early on, my single greatest motivator to

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Speaker 3: improve was vanity yeah, And it wasn't until about a

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Speaker 3: week ago that I know it wasn't. It wasn't really

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Speaker 3: until the last ten years of my life that I

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Speaker 3: made it a really integral part of the way I think.

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Speaker 3: And I believe that my diet and my chemistry have

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Speaker 3: everything to do with spirituality, happiness, my emotions, my creativity.

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Speaker 3: So you know, obviously I'm fifty years old now, is

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Speaker 3: a big difference between how I thought when I was fifteen,

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Speaker 3: right right.

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Speaker 1: It's interesting that you also described it as having an

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Speaker 1: eating disorder, because I myself when I was eighteen weighs

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Speaker 1: seventy pounds more than I do now, and a lot

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Speaker 1: of that was because I was eating all of the

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Speaker 1: wrong things. I also, you know, had an affinity for

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Speaker 1: Reese's peanut burger cups. I would go to the dining

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Speaker 1: hall in college high five. I would go to the

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Speaker 1: dining hall in college and eat like banana chocolate chip

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Speaker 1: ice cream because I went to Yukon and the ice

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Speaker 1: cream in Upstate Connecticut is classic. I would eat tater

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Speaker 1: tots at every meal. I would do all the things,

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Speaker 1: but I knew I had issues controlling the things that

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Speaker 1: I was putting in my body. But at the time,

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Speaker 1: I guess I never would have thought of it as

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Speaker 1: an eating disorder.

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Speaker 3: But for sure, man, right now there's a listener going

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Speaker 3: data Tot's what's wrong with data Top?

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Speaker 2: I love Data Tots?

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Speaker 1: Yeah, I mean I still eat them sporadically to this day,

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Speaker 1: just not at every single I'm.

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Speaker 3: Gonna say something that's not appropriate for this show. It's

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Speaker 3: not a curse word. Eating is a sacrament to your life.

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Speaker 3: It's a offering. It's misunderstood. If you don't understand that today,

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Speaker 3: you will one day. And I say that like a

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Speaker 3: parent yelling at his children. The idea that we don't

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Speaker 3: look at our intake food as if we're praying. It's

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Speaker 3: a sad, sociological mistake. It's how we're brought up. I

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Speaker 3: don't know anybody in this society that doesn't have an

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Speaker 3: eating disorder of some kind. There's obviously generalizing a little

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Speaker 3: bit generalizing, but there's varying degrees from people who eat

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Speaker 3: junk food all day to obesity to anorexia, to people

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Speaker 3: who are actually eating and then become ill. I mean,

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Speaker 3: we already know that twenty five to thirty percent of

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Speaker 3: what causes cancer is directly caused by what you put

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Speaker 3: in your mouth tremendous percentage. So if someone's eating that

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Speaker 3: way and they're making themselves ill, that's a disorder because

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Speaker 3: it's not in order right. So I'm passionate about the

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Speaker 3: subject because I'm actually a dumb guy. There's not that

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Speaker 3: many things I excel in, and I've tried hard and

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Speaker 3: I fail, and I somehow see magic when it comes

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Speaker 3: to food and nutrition and the logic behind it, and

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Speaker 3: I think that ultimately I want to be compassionate person

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Speaker 3: that helps others, and this is my only offering. This

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Speaker 3: is the only thing I could do is try to

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Speaker 3: make some light of this to you.

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Speaker 2: I hear you.

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Speaker 1: I hear what you're saying. You're making light of it.

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Speaker 1: The lightbulves are they're on in here.

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Speaker 3: Not preaching, no, not at all. I could care less.

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Speaker 3: You can go eat ring things right now. It's not

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Speaker 3: my business.

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Speaker 1: I actually just came from we work where we were

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Speaker 1: having a throwback Thursday food spread on the counter. So

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Speaker 1: it was everything like, oh god, cinnamon, toast crunch and

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Speaker 1: to gogurt and gushers and everything that your mom would

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Speaker 1: put in the cabinet when you were eat.

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Speaker 3: Wouldn't be funny if I just took the headphones off

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Speaker 3: now and left. I was so insulted by the no,

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Speaker 3: you know again, I've been I'm in the food industry.

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Speaker 3: Juice Press has eighty nine stores. I've been doing this

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Speaker 3: for ten years. There really literally does not go a

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Speaker 3: day that I don't encounter the guests at Juice Press,

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Speaker 3: or meet people that are guests of Juice Press, and

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Speaker 3: we get deep into their diet program. I become that guy.

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Speaker 3: So I've learned how to consolidate the story so I

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Speaker 3: can actually get down the street or somewhere. It's not

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Speaker 3: like a fame thing. I just had at a party

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Speaker 3: right now. When we came up to me, she said,

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Speaker 3: I have inflammation. What do you recommend? And my answer

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Speaker 3: to her, as a joke, is stop eating. And she

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Speaker 3: didn't understand I was just teasing her. But yes, we

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Speaker 3: understand that we all have our proclivities now in our

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Speaker 3: culture of what we eat, and it is what it is,

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Speaker 3: but it's probably on the top three things that is

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Speaker 3: killing us. It's the top three things that is numbing us,

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Speaker 3: and it's the top three things that has to become

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Speaker 3: evolved in order for humanity to really reach its potential

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Speaker 3: is how we eat, how we care for our young

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Speaker 3: is number one.

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Speaker 1: Okay, so you're fifteen, you go to this program, you

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Speaker 1: come home, you're not eating all the sugary things.

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Speaker 3: It took me a while. As I said, I had

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Speaker 3: no one there to teach me. I was very addicted

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Speaker 3: to those type of foods. They were highly stimulating, they

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Speaker 3: regulated my moods, so it wasn't an overnight thing. I

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Speaker 3: didn't have any mentors or role models. As I mentioned

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Speaker 3: to you, my father was overweight, my sister was overweight.

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Speaker 3: They ate garbage, so I had no role models. I

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Speaker 3: was doing it on my own. Like I said, it

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Speaker 3: took me years to wean myself off of certain foods,

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Speaker 3: and it was very gradual. I literally recall very clearly

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Speaker 3: in my teens saying I'm going to stop drinking six

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Speaker 3: cans of soda. I'm going down to three, and then

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Speaker 3: I went from three to one, and then to none.

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Speaker 3: There was probably years in there, which I don't even

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Speaker 3: remember it well, probably probably me switching to diet sodas

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Speaker 3: thinking that I'm doing better. But I accelerated in my

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Speaker 3: mid twenties. I really saw the light.

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Speaker 1: Yeah, what's the why don't you tell the audience what's

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Speaker 1: the deal with diet soda? Well, people really are convinced

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Speaker 1: that diet soda is better than regular see, you know, those.

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Speaker 3: People can't be spoken to at this moment. There's no

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Speaker 3: need to do it. It's like saying, there's people who

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Speaker 3: still think the earth is flat. Great, let them venture

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Speaker 3: around the earth. See if they fall off, and if not,

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Speaker 3: we you know, we could talk. We have to really

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Speaker 3: understand is that food for centuries has been controlled by

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Speaker 3: government and right now it's there's legal slow toxic poisons

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Speaker 3: that are commercial, they're ubiquitous, and they're made light of

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Speaker 3: and people have been divorced from their food source for centuries,

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Speaker 3: especially in modern times, and we're going to make bad

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Speaker 3: decisions when we're operating from the stressful mind is what

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Speaker 3: most of us are. In a state of anxiety and

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Speaker 3: stress because of the world we live in, our childhood circumstances,

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Speaker 3: and our nature, our individual nature. It's too easy to

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Speaker 3: make a bad dietary choice. Diet soda wreaks havoc on

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Speaker 3: chemistry because it's actually a chemically engineered food. It has

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Speaker 3: no redeeming quality next to cigarettes. It's the excuse me

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Speaker 3: for saying I'm a Jewish next to cigarettes, it's the

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Speaker 3: Hitler of food.

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Speaker 2: Whoa bold statement?

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Speaker 3: Well, I mean, if you want to spend twenty minutes

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Speaker 3: on chemistry, we'll go deep into it. We don't want

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Speaker 3: to do that.

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Speaker 1: Let's fast forward a little bit because after you went

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Speaker 1: through this time period where you learned to adjust your

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Speaker 1: relationship with the foods that you were eating.

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Speaker 3: Thank you. That was very nicely put.

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Speaker 2: Thank you.

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Speaker 1: I appreciate your wise words and confidence in me. You

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Speaker 1: or early twenties, we're still having kind of a tough time.

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Speaker 1: So tell me a little bit about that.

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Speaker 3: Well, you know, stand in American Jewish boy from Brooklyn.

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Speaker 3: You know, I want to be Frank Sinatra. Where's my

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Speaker 3: pinky rings? Where's my ferrari? I don't have those things.

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Speaker 3: So I did the next best thing. I started skydiving.

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Speaker 3: I was in the skydiving sport for thirteen years. I

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Speaker 3: retired with twenty three hundred jumps. Wow, sober guide, not

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Speaker 3: taking drugs, not drinking, amazing community of people. I wouldn't

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Speaker 3: say that I was having a problem with that, but

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Speaker 3: I was really lost. I didn't have that much direction

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Speaker 3: my life. I'm very proud of the things I've done.

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Speaker 3: I've been sober for thirty four years. So I wasn't

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Speaker 3: a wild guy. I wasn't hurting people, I wasn't doing

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Speaker 3: stupid things. But I was directionless, and mostly I would say,

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Speaker 3: if I look back, I was clearly not a happy person.

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Speaker 3: I was very dependent on material things to determine my

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Speaker 3: ego and my opinion of myself. So, you know, I

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Speaker 3: was a young, dumb kid, and I didn't really have

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Speaker 3: a career direction. I was avoiding the family business, which

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Speaker 3: was art and antiques and jewelry, which is straightforward retail.

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Speaker 3: I would always dip into the family retail when I

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Speaker 3: was broke. I always found way to keep myself afloat,

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Speaker 3: you know, work for a couple of months, make a

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Speaker 3: few bucks with my father, and then I would drift

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Speaker 3: off into my passion things. I wanted to be this,

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Speaker 3: I wanted to be that. And it wasn't actually until

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Speaker 3: I started a retail skydiving, mail order and training educational

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Speaker 3: film company that I buckled down to a career and

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Speaker 3: a passion, which essentially was retail.

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Speaker 2: Interesting.

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Speaker 3: It was just in an industry that I was passionate about.

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Speaker 1: And the thing about skydiving is that it can be

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Speaker 1: super expensive. Also, so how are you fronting a lot

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Speaker 1: of that cost?

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Speaker 3: Well, I was in the industry for one.

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Speaker 2: And also, do you know Jeff Provenzana.

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Speaker 3: Jeff Provenzov is one of my closest friends.

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Speaker 2: He isn't a wonderful human.

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Speaker 3: You asked Jeff about me, he'll tell you stay away

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Speaker 3: from that guy says he's We have actually a very

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Speaker 3: close relationship. We started skydiving around the same time, and

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Speaker 3: he blossomed into a master. He has twenty thousand skydives legitimately. Yeah,

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Speaker 3: And whenever he's in New York, we hook up. We

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Speaker 3: go do Bickram yoga together, We get.

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Speaker 1: A juice at Juice Yoga with him as well. I

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Speaker 1: met him through through a friend of mine as well.

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Speaker 1: Podcast Hi, Yet we have not podcasts.

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Speaker 3: He's a podcastable guy, all right, because he's you know,

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Speaker 3: he's not a young kid. He's a total dude. Like, ye, dude,

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Speaker 3: I love it from Brooklyn. By the way, makes no sense.

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Speaker 3: And his his career path as a skydiver has taken

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Speaker 3: him to heights literally, not just metaphorically, has taken him

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Speaker 3: to heights that very few skydivers achieved.

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Speaker 1: Yeah, totally amazing. Okay, so sky dating's really expensive though.

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Speaker 3: Well it is expensive. I wasn't belly up when I

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Speaker 3: was skydiving. I always had a few bucks, not a lot,

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Speaker 3: but I had enough to support my skydiving habit. Yeah,

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Speaker 3: and that's one of the reasons why I got trapped

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Speaker 3: in the skydiving industry was I was there all the time,

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Speaker 3: and so being there, I had to find a way

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Speaker 3: to make a living doing it. And it started off

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Speaker 3: with I produced some very well received training skydiving videos.

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Speaker 3: I saw niche in that market early on when I

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Speaker 3: was a beginner, so I created training films really for myself,

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Speaker 3: and it helped me support my skydiving habit. I got

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Speaker 3: a lot of free skydives out of it. I always

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Speaker 3: got treated with a lot of care from people in

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Speaker 3: the industry because they liked what I was contributing. And

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Speaker 3: that business led me to sell parachute equipment online in

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Speaker 3: the mail order business, and then eventually I had a

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Speaker 3: retail store on a very busy drop zone, the Ranch

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Speaker 3: in Garden, New York, the best guy diving place in

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Speaker 3: the East Coast besides skydived Land. That was a plug

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Speaker 3: for both job zones. See. I still love you, guys,

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Speaker 3: but that was a seven year career for me that

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Speaker 3: molded me and finally turned me into a hard worker,

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Speaker 3: a guy that really focused and would not leave until

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Speaker 3: the job got done.

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Speaker 1: And would you say that finding your passion for that

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Speaker 1: in business kind of helped you get through some of

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Speaker 1: that depression you were experiencing in your early twenties.

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Speaker 3: No, not really, you know, I think depression it's not

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Speaker 3: a word that I would actually use to describe my

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Speaker 3: state a being. I was not low. I just had malcontent, anxiety,

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Speaker 3: I was searching, didn't have love in my life. It

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Speaker 3: wasn't truly happy. I mean, how many people can say

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Speaker 3: they have those things. I was very well adjusted guy,

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Speaker 3: high functioning, always busy. You know. Depressed is not the

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Speaker 3: right word to describe me, and primarily because I created

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Speaker 3: enough distractions. If I wasn't jumping out of airplanes and

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Speaker 3: doing the things that I was doing, I might just

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Speaker 3: as well been a depressed guy sleeping till two o'clock

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Speaker 3: in the afternoon. I always kept myself extraordinarily busy, even

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Speaker 3: if it was nonsense. I kept myself.

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Speaker 2: Going, okay, I hear that, And in my head.

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Speaker 1: I kind of think about that I do the same

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Speaker 1: thing when I may not be the happiest in my life,

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Speaker 1: and sometimes I wonder what would happen if we took

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Speaker 1: more time to stop.

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Speaker 2: So did you ever get to the point where you

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Speaker 2: took that time to stop?

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Speaker 3: Yes, yes I did.

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Speaker 2: So what happened?

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Speaker 3: Well, I sold my skydiving business. I wasn't making enough

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Speaker 3: money doing it, and I sold all the different little

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Speaker 3: things that I had built. And I had a period

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Speaker 3: of time of about five months where I got out

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Speaker 3: and I was looking for the next thing to do.

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Speaker 3: And I had one best friend and he knew me

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Speaker 3: very well, and I told him one day, I said,

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Speaker 3: if I don't do something right now, I think I'm

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Speaker 3: going to lose my mind.

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Speaker 2: Right.

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Speaker 3: So it was within a week or two of stopping

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Speaker 3: the insane workload I had that I felt I couldn't

401
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Speaker 3: actually cope. So I got working on things that had

402
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Speaker 3: nothing to do with what I want to do. He

403
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Speaker 3: owned several restaurants, so for free, I literally would go

404
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Speaker 3: work for him. Like the guy couldn't get rid of me.

405
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Speaker 3: I was fixing his But I found that I was

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Speaker 3: a natural in the food and beverage industry, which seems

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Speaker 3: very far away from what I understood retail dry retail,

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Speaker 3: But I was just good at the details, and I

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Speaker 3: understood the game of food and beverage. Obviously, you have

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Speaker 3: a product to make and you have the service aspect

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Speaker 3: of that industry, and I just kind of got the

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Speaker 3: details and didn't at that particular moment find it interestingly

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Speaker 3: interesting enough to want to get involved in it. What

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Speaker 3: eventually happened after my skydiving was I ran out of money,

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Speaker 3: and so my get out of jail free card was

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Speaker 3: to go back to work for my father, which was

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Speaker 3: extraordinary because for the two years that I went back

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Speaker 3: to work for my father was the luckiest financial years

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Speaker 3: of my life. It just worked out that way. And

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Speaker 3: what I learned in my skydiving business when I applied

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Speaker 3: it to my father's business, it was really a completely

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Speaker 3: different dimension for me as a business person. And mostly

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Speaker 3: what it was to make this into a business discussion

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Speaker 3: was that I wouldn't leave until the job was done,

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Speaker 3: and that I had to work as an obsession. It

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Speaker 3: was my way of chainsmoking, my way of drinking tequila,

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Speaker 3: which I didn't do. It was my way of numbing

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Speaker 3: whatever I was trying to numb was I had to work,

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Speaker 3: and I probably would work for free, and that really

430
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Speaker 3: put a different spin on it than when I was

431
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Speaker 3: young working for my father and I didn't have that.

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Speaker 3: I was lazy. I'd go home at five o'clock or

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Speaker 3: just not be focused. When I was singularly focused on

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Speaker 3: the thing I was working on, I get the job

435
00:22:39,960 --> 00:22:42,520
Speaker 3: done and I'm moderately successful.

436
00:22:42,720 --> 00:22:48,399
Speaker 1: Do you think that that's a healthy way to approach business,

437
00:22:49,480 --> 00:22:54,520
Speaker 1: because it's like you're inflicting that old way of addictive

438
00:22:54,600 --> 00:22:58,120
Speaker 1: behavior upon your craft, which can be super good when

439
00:22:58,119 --> 00:23:03,960
Speaker 1: you're building something, but also I mean difficult for any

440
00:23:04,000 --> 00:23:06,880
Speaker 1: sort of mental balance.

441
00:23:07,760 --> 00:23:10,119
Speaker 3: Well, your first question is do I think that's healthy.

442
00:23:11,600 --> 00:23:14,320
Speaker 3: I don't think it's healthy for certain types of people.

443
00:23:14,520 --> 00:23:17,360
Speaker 3: There's people that that type of behavior will drive them

444
00:23:17,359 --> 00:23:21,159
Speaker 3: into the ground. Ignorance is bliss. I didn't know that

445
00:23:21,240 --> 00:23:23,199
Speaker 3: hard work could make you sick in those years of

446
00:23:23,200 --> 00:23:27,680
Speaker 3: my life, and it really worked well with my chemistry.

447
00:23:27,720 --> 00:23:30,200
Speaker 3: I've been a high voltage person since I'm two years old,

448
00:23:30,200 --> 00:23:33,320
Speaker 3: when I broke my crib and escaped and ripped off

449
00:23:33,359 --> 00:23:36,000
Speaker 3: my diapers and through them out the window. That's my personality.

450
00:23:36,480 --> 00:23:41,680
Speaker 3: So I'm designed for that type of stress, that type

451
00:23:41,680 --> 00:23:45,640
Speaker 3: of workload. You know, it wasn't as though I wasn't

452
00:23:45,680 --> 00:23:49,399
Speaker 3: maintaining other aspects of my life. You guys are a

453
00:23:49,440 --> 00:23:52,919
Speaker 3: new generation. You're not brought up in the era that

454
00:23:52,960 --> 00:23:55,600
Speaker 3: I was brought up in, and so hopefully you can

455
00:23:55,680 --> 00:24:02,520
Speaker 3: learn from the previous generations behavior, meaning the trend now

456
00:24:02,600 --> 00:24:05,680
Speaker 3: it doesn't have to be that. You do actually have

457
00:24:05,760 --> 00:24:10,040
Speaker 3: to approach your career from an approach of is this

458
00:24:10,200 --> 00:24:15,320
Speaker 3: compassion what I'm doing, Is this something I love? And

459
00:24:15,600 --> 00:24:20,639
Speaker 3: how does it serve humanity? And you have to approach

460
00:24:20,640 --> 00:24:23,240
Speaker 3: it from that perspective, because once you approach it from

461
00:24:23,280 --> 00:24:25,840
Speaker 3: that perspective, there's a lot of things that you can

462
00:24:25,920 --> 00:24:29,680
Speaker 3: no longer do. Yeah, and certainly it leads you in

463
00:24:29,760 --> 00:24:33,840
Speaker 3: a path to something that's sustainable for you. So you

464
00:24:33,880 --> 00:24:35,800
Speaker 3: could see that now. I mean it's not really a

465
00:24:35,840 --> 00:24:38,159
Speaker 3: worldwide thing yet, but certainly in New York, where I

466
00:24:38,200 --> 00:24:42,080
Speaker 3: know hundreds of entrepreneurs and people in business, I do

467
00:24:42,160 --> 00:24:46,760
Speaker 3: see a positive trend with young people picking things that

468
00:24:46,800 --> 00:24:49,560
Speaker 3: they're absolutely adore and in love with and would do

469
00:24:49,680 --> 00:24:53,480
Speaker 3: for free if they had to. That's a very important.

470
00:24:53,119 --> 00:24:54,600
Speaker 2: Thing, yeah, for sure.

471
00:24:54,680 --> 00:24:59,840
Speaker 1: And so when does it transition from you working with

472
00:24:59,840 --> 00:25:03,119
Speaker 1: you father and having those really great years financially to

473
00:25:03,600 --> 00:25:07,080
Speaker 1: you becoming a little bit more interested in kind of

474
00:25:07,119 --> 00:25:09,520
Speaker 1: the world that you're in now.

475
00:25:10,160 --> 00:25:13,760
Speaker 3: Well, the business that we were in, which is essentially arbitrage.

476
00:25:13,800 --> 00:25:15,640
Speaker 3: You're paying a dollar and selling it to the three

477
00:25:15,720 --> 00:25:20,159
Speaker 3: hundred in that business or some ridiculous markup. It was

478
00:25:20,200 --> 00:25:24,720
Speaker 3: always something that caused a lot of problems with me ethically.

479
00:25:24,760 --> 00:25:26,960
Speaker 3: I didn't enjoy what I was doing, and I would

480
00:25:26,960 --> 00:25:31,760
Speaker 3: make fun of myself, and I really always called myself

481
00:25:31,800 --> 00:25:35,280
Speaker 3: nothing more than a glorified used car salesman that just

482
00:25:35,320 --> 00:25:38,480
Speaker 3: had nicer suits, and I had a better sales tactic approach.

483
00:25:40,760 --> 00:25:43,480
Speaker 3: In two thousand and six and seven, we had a

484
00:25:43,640 --> 00:25:47,480
Speaker 3: very long term relationship with a wonderful customer who spent

485
00:25:48,280 --> 00:25:51,280
Speaker 3: a lot of money with us, and it changed my

486
00:25:51,560 --> 00:25:55,480
Speaker 3: situation forever. When that was when it came to an end.

487
00:25:56,600 --> 00:26:00,160
Speaker 3: The economy was tanking two thousand and eight, and when

488
00:26:00,320 --> 00:26:03,320
Speaker 3: my father's business slows down, you actually feel like you're

489
00:26:03,320 --> 00:26:06,480
Speaker 3: in solitary confinement and like you're dying. So I had

490
00:26:06,520 --> 00:26:10,480
Speaker 3: a few bucks, you know, I wasn't happy doing that,

491
00:26:10,760 --> 00:26:13,719
Speaker 3: and I figured this was my way out, and you know,

492
00:26:13,840 --> 00:26:16,400
Speaker 3: I told my father a year before I was leaving

493
00:26:16,440 --> 00:26:18,840
Speaker 3: that I was gonna go off and try something again new,

494
00:26:18,880 --> 00:26:23,560
Speaker 3: and he supported that. And I left without having a

495
00:26:23,600 --> 00:26:26,480
Speaker 3: new thing to do, because for a while I was

496
00:26:26,520 --> 00:26:29,200
Speaker 3: actually trying to design things while working, and that never

497
00:26:29,240 --> 00:26:32,800
Speaker 3: works because you're just not hungry. It's not panic. I

498
00:26:32,840 --> 00:26:36,480
Speaker 3: feel that, and so I did leave and immediately went

499
00:26:36,520 --> 00:26:40,720
Speaker 3: into panic, and I went back to the drawing board

500
00:26:40,800 --> 00:26:43,320
Speaker 3: of something I wanted to do before the skydiving business,

501
00:26:43,720 --> 00:26:47,960
Speaker 3: which was I loved this company, Liquidia. Doug Green was

502
00:26:48,000 --> 00:26:51,120
Speaker 3: the founder. I liked the model. I loved the juice business.

503
00:26:51,160 --> 00:26:54,119
Speaker 3: I like the smoothies. I like the bright, sunny corner.

504
00:26:54,400 --> 00:26:57,200
Speaker 3: I like the idea of meeting people on a constant basis.

505
00:26:57,760 --> 00:27:01,159
Speaker 3: It seemed like a tremendous business opportunity for me, but

506
00:27:01,240 --> 00:27:03,000
Speaker 3: I was always scared to do it. I didn't think

507
00:27:03,000 --> 00:27:05,359
Speaker 3: I had to know how. And again the food and

508
00:27:05,359 --> 00:27:08,400
Speaker 3: beverage word came up, and it scared me, so I

509
00:27:08,480 --> 00:27:11,639
Speaker 3: revisited it. I started working on a business plan, which

510
00:27:11,960 --> 00:27:13,680
Speaker 3: I didn't really know how to write, so it took

511
00:27:13,680 --> 00:27:16,120
Speaker 3: me a year. But I was very disciplined. I would

512
00:27:16,200 --> 00:27:18,720
Speaker 3: go every day, you know, five days a week, I

513
00:27:18,720 --> 00:27:22,240
Speaker 3: would say I'd spend three or four hours reading, researching,

514
00:27:22,440 --> 00:27:26,320
Speaker 3: visiting retail stores. And I went down to Florida because

515
00:27:26,920 --> 00:27:28,840
Speaker 3: I thought that Florida at the time, I had no

516
00:27:29,040 --> 00:27:32,800
Speaker 3: obligations to anything. I didn't I could have lived anywhere.

517
00:27:33,640 --> 00:27:37,720
Speaker 3: So I went down to Florida because I felt from

518
00:27:37,720 --> 00:27:40,600
Speaker 3: that my perspective that Florida was probably a better location

519
00:27:41,160 --> 00:27:43,800
Speaker 3: to start my first store. And when I went there,

520
00:27:43,880 --> 00:27:47,000
Speaker 3: I proved myself wrong very quickly. I didn't do anything.

521
00:27:47,000 --> 00:27:48,520
Speaker 2: I just wear to Florida's Miami.

522
00:27:48,560 --> 00:27:51,200
Speaker 3: Of course, you know, also I was following a dream.

523
00:27:51,440 --> 00:27:54,320
Speaker 3: Part of me wanted to live by the ocean, and

524
00:27:54,359 --> 00:27:56,560
Speaker 3: I said, here's a chance for me to get everything. Yeah,

525
00:27:56,920 --> 00:27:59,200
Speaker 3: So I went there and I just as a retailer.

526
00:27:59,240 --> 00:28:01,359
Speaker 3: Now my retail side came out. I said, this is

527
00:28:01,359 --> 00:28:05,199
Speaker 3: a dud. So I didn't do anything. And when I

528
00:28:05,240 --> 00:28:07,200
Speaker 3: came back to New York, I took my business plan

529
00:28:07,640 --> 00:28:10,080
Speaker 3: and I literally threw it in the garbage. I said,

530
00:28:10,119 --> 00:28:13,159
Speaker 3: I am not doing this. This is stupid. About a

531
00:28:13,200 --> 00:28:16,040
Speaker 3: month later, I was in a park on East First

532
00:28:16,040 --> 00:28:18,639
Speaker 3: Street with my daughter and we were playing and I

533
00:28:18,640 --> 00:28:21,280
Speaker 3: saw the FARENT sign go up in what would become

534
00:28:21,359 --> 00:28:25,640
Speaker 3: the first juice press store. And I remember this moronic

535
00:28:26,000 --> 00:28:28,840
Speaker 3: idea came my head. I said, I don't really want

536
00:28:28,880 --> 00:28:31,359
Speaker 3: to open a juice bar, but think about how many

537
00:28:31,359 --> 00:28:33,720
Speaker 3: people would think I was cool if I had that store.

538
00:28:35,040 --> 00:28:38,360
Speaker 3: So I ran across the street. The woman putting the

539
00:28:38,400 --> 00:28:40,440
Speaker 3: sign in the window was the landlord. I said, how

540
00:28:40,480 --> 00:28:42,200
Speaker 3: much do you want for the spot? She said twenty

541
00:28:42,240 --> 00:28:46,760
Speaker 3: six hundred. I said, I'll give you three thousand, because

542
00:28:46,760 --> 00:28:49,480
Speaker 3: I knew it was a hot spot. I knew instinctively

543
00:28:49,560 --> 00:28:51,440
Speaker 3: there's no way I'm getting this for twenty six hundred.

544
00:28:51,840 --> 00:28:55,080
Speaker 3: She said, really, I said, yes, let's do a deal.

545
00:28:55,920 --> 00:28:59,120
Speaker 3: We did a deal. It was done in minutes. And

546
00:28:59,160 --> 00:29:01,560
Speaker 3: now I'm standing in the middle of this tiny store

547
00:29:01,680 --> 00:29:04,040
Speaker 3: on East first Street and I'm like, oh my god,

548
00:29:05,080 --> 00:29:07,440
Speaker 3: I think I have to do a juice bar. Now,

549
00:29:08,120 --> 00:29:12,520
Speaker 3: that's how ridiculous it was. And I just started building

550
00:29:12,800 --> 00:29:16,880
Speaker 3: and field of dreams. Kevin Costner, build it and they

551
00:29:16,920 --> 00:29:20,680
Speaker 3: will come. What started to happen was almost like I

552
00:29:20,800 --> 00:29:23,960
Speaker 3: was being helped by a force. Forget about that. I

553
00:29:24,000 --> 00:29:26,200
Speaker 3: don't mean that in a spiritual way. I mean that nonsensically,

554
00:29:26,520 --> 00:29:28,840
Speaker 3: all right. I know when people think I'm quackier than

555
00:29:28,880 --> 00:29:32,640
Speaker 3: I already am, but things did just start to appear.

556
00:29:33,280 --> 00:29:36,560
Speaker 3: I was building the store. It was a weekend, and

557
00:29:36,560 --> 00:29:38,520
Speaker 3: a guy walks in. He says, what's this going to be?

558
00:29:38,840 --> 00:29:40,600
Speaker 3: I said, it's going to be a raw food blah

559
00:29:40,640 --> 00:29:42,480
Speaker 3: blah blah, juice blah blah bah. He goes, oh, I'm

560
00:29:42,480 --> 00:29:45,720
Speaker 3: a raw food chef. The chef just appeared. I wasn't

561
00:29:45,720 --> 00:29:48,560
Speaker 3: even looking and he came in and he gave me

562
00:29:48,920 --> 00:29:51,520
Speaker 3: a confidence that I didn't have that we were going

563
00:29:51,560 --> 00:29:56,720
Speaker 3: in the right direction. And then a partner came along

564
00:29:56,720 --> 00:29:58,400
Speaker 3: who saw what I was doing. He said, I love this.

565
00:29:58,440 --> 00:30:00,120
Speaker 3: Can I get involved? And I said, I don't really

566
00:30:00,160 --> 00:30:02,200
Speaker 3: want to give away too much, but I'll give you

567
00:30:02,240 --> 00:30:05,280
Speaker 3: ten percent. He was invaluable to me because he was

568
00:30:05,280 --> 00:30:10,480
Speaker 3: a hustler. He had certain visions. They contributed, and as

569
00:30:10,520 --> 00:30:15,880
Speaker 3: a store became complete in its construction, I had confidence

570
00:30:16,000 --> 00:30:17,920
Speaker 3: after a couple of months that it was going to

571
00:30:17,960 --> 00:30:20,600
Speaker 3: be something. I just didn't actually know what it was

572
00:30:20,600 --> 00:30:21,040
Speaker 3: going to be.

573
00:30:21,120 --> 00:30:26,080
Speaker 1: So you rented it without without any products, any anything,

574
00:30:26,240 --> 00:30:27,600
Speaker 1: knowing what you were going to put in there.

575
00:30:28,040 --> 00:30:30,240
Speaker 2: Did you rent it even with the.

576
00:30:30,240 --> 00:30:33,920
Speaker 1: Thought in mind that you were going to make bottled

577
00:30:34,040 --> 00:30:35,280
Speaker 1: juices or it was.

578
00:30:35,240 --> 00:30:38,080
Speaker 3: It was a skydive. I literally the door was open.

579
00:30:38,360 --> 00:30:40,480
Speaker 3: I had a parachute on. I said I could make

580
00:30:40,520 --> 00:30:44,880
Speaker 3: something work. I just wanted that store. I was lonely,

581
00:30:45,320 --> 00:30:47,320
Speaker 3: even though I had a girlfriend, I had a baby,

582
00:30:47,920 --> 00:30:50,920
Speaker 3: I had the universe. I needed that store and that's

583
00:30:50,960 --> 00:30:51,640
Speaker 3: what drove.

584
00:30:51,480 --> 00:30:59,160
Speaker 1: Me taking a break from today's episode to give my

585
00:30:59,200 --> 00:31:01,800
Speaker 1: sponsor had Space a little bit of love.

586
00:31:02,480 --> 00:31:03,120
Speaker 2: I'll admitute.

587
00:31:03,200 --> 00:31:06,200
Speaker 1: Just like with any habit, meditation takes a lot of

588
00:31:06,280 --> 00:31:09,400
Speaker 1: time to get used to, but there is no easier

589
00:31:09,400 --> 00:31:11,360
Speaker 1: way to make it a part of your daily routine

590
00:31:11,360 --> 00:31:12,280
Speaker 1: than with Headspace.

591
00:31:12,680 --> 00:31:14,440
Speaker 2: When I use this app, I.

592
00:31:14,400 --> 00:31:17,200
Speaker 1: Feel one hundred percent more calm and capable of handling

593
00:31:17,240 --> 00:31:20,160
Speaker 1: whatever comes my way during the day. And some days

594
00:31:20,440 --> 00:31:24,080
Speaker 1: ough it feels like a lot. But don't just take

595
00:31:24,120 --> 00:31:26,800
Speaker 1: my word for it. The science is there to prove it.

596
00:31:26,920 --> 00:31:29,360
Speaker 1: Four weeks of headspace has been shown to both improve

597
00:31:29,400 --> 00:31:33,040
Speaker 1: focus and reduce stress by fourteen percent, as well as

598
00:31:33,160 --> 00:31:37,720
Speaker 1: increased happiness by five percent. With hundreds of meditations on

599
00:31:37,760 --> 00:31:41,320
Speaker 1: everything from stress to sleep, there's even guided exercises to

600
00:31:41,360 --> 00:31:43,360
Speaker 1: help you add a touch of mindfulness to things you

601
00:31:43,400 --> 00:31:46,959
Speaker 1: do every day, like cooking, commuting, or eating.

602
00:31:47,240 --> 00:31:48,920
Speaker 2: You've got to check it out for yourself.

603
00:31:48,960 --> 00:31:53,320
Speaker 1: Headspace is offering Hurdle listeners the entire library absolutely free

604
00:31:53,360 --> 00:31:56,000
Speaker 1: for thirty days. Just head on over to headspace dot

605
00:31:56,000 --> 00:31:58,920
Speaker 1: com slash kurdle to jump right on in again. That's

606
00:31:59,000 --> 00:32:09,440
Speaker 1: headspace dot com slash Hurdle. So how many months did

607
00:32:09,440 --> 00:32:13,320
Speaker 1: you have the store before you were selling anything inside

608
00:32:13,320 --> 00:32:13,600
Speaker 1: of it?

609
00:32:14,000 --> 00:32:14,600
Speaker 3: Three months?

610
00:32:14,800 --> 00:32:15,720
Speaker 2: Three months?

611
00:32:15,720 --> 00:32:19,800
Speaker 3: Well, construction some permits nonsense, you know, whatever delays getting

612
00:32:19,840 --> 00:32:22,520
Speaker 3: the least finalized. I had possession, but there was some

613
00:32:22,600 --> 00:32:24,880
Speaker 3: problems with the infrastructure, the building. We had it for

614
00:32:24,880 --> 00:32:27,200
Speaker 3: about three months. Tiny store, very easy to build.

615
00:32:28,040 --> 00:32:29,920
Speaker 1: My question then, to follow that up, is when you

616
00:32:29,960 --> 00:32:34,200
Speaker 1: first started selling product in the store. Was it anything

617
00:32:34,480 --> 00:32:36,720
Speaker 1: like the products we see today or was it just

618
00:32:36,800 --> 00:32:37,240
Speaker 1: it was.

619
00:32:38,520 --> 00:32:42,760
Speaker 3: From the day we opened there was something there which

620
00:32:42,920 --> 00:32:46,000
Speaker 3: was like I said, I I didn't want to go home.

621
00:32:46,920 --> 00:32:50,280
Speaker 3: I stayed fifteen hours a day and I did everything

622
00:32:50,320 --> 00:32:53,320
Speaker 3: that had to be done. I went to a trade show,

623
00:32:53,600 --> 00:32:57,240
Speaker 3: but big printers had labels. Was making the labels on

624
00:32:57,280 --> 00:33:00,760
Speaker 3: a printer? Was doing everything myself. Store of Science was

625
00:33:00,800 --> 00:33:03,680
Speaker 3: part of the construction team. Just had to have every

626
00:33:03,720 --> 00:33:07,680
Speaker 3: detail right, even down to those ridiculous postcards that the

627
00:33:07,720 --> 00:33:10,320
Speaker 3: brand is very well known for. I had twenty or

628
00:33:10,320 --> 00:33:12,400
Speaker 3: thirty of them done before I even opened the store.

629
00:33:12,480 --> 00:33:14,080
Speaker 2: What are some of the sayings on this posts?

630
00:33:14,160 --> 00:33:16,280
Speaker 3: One of them says, what makes penis happy A sert

631
00:33:16,320 --> 00:33:19,400
Speaker 3: of women who drink juice are f and sexy. There,

632
00:33:20,080 --> 00:33:22,719
Speaker 3: I was poking fun at the food industry and people's

633
00:33:22,760 --> 00:33:26,600
Speaker 3: idea about nutrition. And also what I was doing was

634
00:33:26,680 --> 00:33:28,960
Speaker 3: I was setting it up so that if a customer

635
00:33:29,000 --> 00:33:31,880
Speaker 3: came into the store and they had questions about the

636
00:33:31,920 --> 00:33:35,600
Speaker 3: product and about the business, the staff didn't have to

637
00:33:35,640 --> 00:33:39,920
Speaker 3: be knowledgeable. The information was on the postcard, so you know.

638
00:33:40,080 --> 00:33:43,560
Speaker 3: And that was a trick of the trade that I

639
00:33:43,600 --> 00:33:46,080
Speaker 3: took from my skydiving company. It was something that I

640
00:33:46,080 --> 00:33:49,880
Speaker 3: did for the skydiving company. I had lots of promotional material,

641
00:33:49,920 --> 00:33:52,320
Speaker 3: things to put in the packages that we ship. I

642
00:33:52,360 --> 00:33:54,800
Speaker 3: had a tourist business, so they had to be funny

643
00:33:54,800 --> 00:33:57,840
Speaker 3: t shirts, funny sayings. So it was a natural thing

644
00:33:57,920 --> 00:34:00,600
Speaker 3: for me in the juice industry to start off with

645
00:34:00,640 --> 00:34:03,719
Speaker 3: that and recognized that I had to have a brand

646
00:34:04,440 --> 00:34:07,160
Speaker 3: and there's something about it had to be cool, and

647
00:34:07,840 --> 00:34:10,640
Speaker 3: I think what made Juice Press special first and foremost

648
00:34:10,680 --> 00:34:14,200
Speaker 3: was that location in twenty ten on East first Street,

649
00:34:14,239 --> 00:34:16,600
Speaker 3: across the street from the Children's Park, right near Houston,

650
00:34:17,040 --> 00:34:21,000
Speaker 3: between First and Second Avenue. It was truly the nexus

651
00:34:21,080 --> 00:34:25,200
Speaker 3: of the universe, as the Seinfeld episode unfolded, but it

652
00:34:25,239 --> 00:34:28,000
Speaker 3: really was. It's in between Nolita, the East Villa's lower

653
00:34:28,040 --> 00:34:31,440
Speaker 3: east side, Soho, and it was just a really beautiful

654
00:34:31,440 --> 00:34:33,239
Speaker 3: spot because you can sit on the bench in front

655
00:34:33,239 --> 00:34:36,960
Speaker 3: of it, get sunlight, get recognized by a model. You know,

656
00:34:37,400 --> 00:34:40,080
Speaker 3: your your favorite real estate broker. Everybody was walking by

657
00:34:40,080 --> 00:34:40,520
Speaker 3: that store.

658
00:34:40,680 --> 00:34:43,280
Speaker 2: Always your favorite real estate brokers.

659
00:34:43,080 --> 00:34:46,560
Speaker 3: Real estate broker, real estate brokers, always have a meeting spot,

660
00:34:46,640 --> 00:34:49,160
Speaker 3: you know, and it always happens to be somewhere cool

661
00:34:49,200 --> 00:34:50,840
Speaker 3: where there's probably a model sitting in front of it.

662
00:34:51,040 --> 00:34:53,160
Speaker 3: What's I don't know what's going on. You can't argue

663
00:34:53,160 --> 00:34:53,719
Speaker 3: with these things.

664
00:34:54,280 --> 00:34:57,040
Speaker 1: And it felt right right like that store for you,

665
00:34:57,239 --> 00:35:00,560
Speaker 1: it felt one hundred percent like you were Inpisode seven.

666
00:35:00,560 --> 00:35:03,040
Speaker 1: I sat down with Sadie Lincoln, she's the creator of

667
00:35:03,080 --> 00:35:05,920
Speaker 1: Bar three, and when Sadie was talking about building her company,

668
00:35:05,960 --> 00:35:08,920
Speaker 1: she said, I just went into what you called warrior state,

669
00:35:09,000 --> 00:35:12,080
Speaker 1: which is that everything almost felt effortless, although all I

670
00:35:12,160 --> 00:35:14,600
Speaker 1: was doing was working because it was exactly what I

671
00:35:14,680 --> 00:35:16,080
Speaker 1: knew I was supposed to be doing at the time.

672
00:35:16,120 --> 00:35:17,959
Speaker 2: And it sounds like you went into the same exact way.

673
00:35:18,000 --> 00:35:20,799
Speaker 3: I do agree. I think that you know, what I

674
00:35:20,840 --> 00:35:23,799
Speaker 3: realized is that, you know, I have to work at

675
00:35:23,800 --> 00:35:26,279
Speaker 3: that level, and so there was a lot of work

676
00:35:26,280 --> 00:35:29,120
Speaker 3: to be done and there was never It was never over.

677
00:35:29,520 --> 00:35:33,640
Speaker 3: If I finished every task, the refrigerator broke, something always happened.

678
00:35:34,239 --> 00:35:36,280
Speaker 3: So yes, you know I definitely was in that mode,

679
00:35:36,640 --> 00:35:37,400
Speaker 3: in that mode.

680
00:35:37,520 --> 00:35:41,560
Speaker 2: Okay, So at this time, what kind of diet did

681
00:35:41,600 --> 00:35:41,960
Speaker 2: you have?

682
00:35:42,120 --> 00:35:44,880
Speaker 1: Did you know going into creating this business that you

683
00:35:44,960 --> 00:35:47,320
Speaker 1: wanted to kind of instill the values that you had

684
00:35:48,640 --> 00:35:52,279
Speaker 1: taken on yourself to give them to others. Were you

685
00:35:52,600 --> 00:35:54,920
Speaker 1: the one that was coming up with all of these recipes,

686
00:35:54,920 --> 00:35:56,239
Speaker 1: Were you working with the nutritionist?

687
00:35:56,320 --> 00:35:56,920
Speaker 2: What was going on?

688
00:35:59,040 --> 00:36:01,160
Speaker 3: Well, by the time I got into the business, I

689
00:36:01,239 --> 00:36:05,359
Speaker 3: had already gotten to a good point in my tie

690
00:36:05,360 --> 00:36:08,920
Speaker 3: boxing competitive fighting, and so I had a good idea

691
00:36:08,960 --> 00:36:12,640
Speaker 3: of how to cut weight, feel strong, train very strong,

692
00:36:12,800 --> 00:36:16,319
Speaker 3: and keep myself healthy. I knew what worked and what

693
00:36:16,360 --> 00:36:20,560
Speaker 3: didn't work. And the joke to me were my competitors

694
00:36:20,560 --> 00:36:23,480
Speaker 3: that were around before me, how they were presenting the product.

695
00:36:24,120 --> 00:36:28,000
Speaker 3: So the reason why I feel I was good at

696
00:36:28,040 --> 00:36:31,200
Speaker 3: this business was I saw the area where there was

697
00:36:31,200 --> 00:36:34,600
Speaker 3: a need in our industry because these businesses were not

698
00:36:35,080 --> 00:36:39,440
Speaker 3: speaking to the consumer in the proper way. So the

699
00:36:39,520 --> 00:36:42,719
Speaker 3: idea for me with Juice Press was there was a

700
00:36:42,760 --> 00:36:44,760
Speaker 3: good chance that the whole thing was going to fail.

701
00:36:45,200 --> 00:36:47,239
Speaker 3: My father didn't like the business, A bunch of my

702
00:36:47,360 --> 00:36:50,200
Speaker 3: friends didn't like the business. You know, I literally asked

703
00:36:50,320 --> 00:36:52,319
Speaker 3: a friend of mine if you wanted to put in

704
00:36:52,360 --> 00:36:55,280
Speaker 3: seven thousand bucks, which would today be worth five million.

705
00:36:56,680 --> 00:37:02,480
Speaker 3: My diet was very strict. I had very specific times

706
00:37:02,520 --> 00:37:05,880
Speaker 3: the day that I would eat, obsessed with salads, wanted

707
00:37:05,920 --> 00:37:10,239
Speaker 3: a lot of juice, sometimes wanted smoothies. Was trying to

708
00:37:10,440 --> 00:37:14,680
Speaker 3: become as raw as possible. I was already vegan, So

709
00:37:15,320 --> 00:37:17,880
Speaker 3: I said to myself, if I build a kitchen that

710
00:37:18,000 --> 00:37:21,239
Speaker 3: suits my needs, I'll at least have a lot of

711
00:37:21,280 --> 00:37:25,080
Speaker 3: friends in my industries around me that would support the business.

712
00:37:25,120 --> 00:37:27,960
Speaker 3: So first and foremost I wanted to do that. The

713
00:37:28,000 --> 00:37:31,120
Speaker 3: other limitation I had was the space was really too

714
00:37:31,160 --> 00:37:34,560
Speaker 3: small to do a lot of stupid stuff. So the

715
00:37:34,640 --> 00:37:37,400
Speaker 3: confinement of the space, it was three hundred square feet.

716
00:37:37,600 --> 00:37:40,640
Speaker 3: I couldn't do certain things. I couldn't have a kitchen

717
00:37:40,680 --> 00:37:41,360
Speaker 3: that cooked food.

718
00:37:41,520 --> 00:37:43,719
Speaker 1: I feel like a lot of juice press locations are

719
00:37:43,760 --> 00:37:46,200
Speaker 1: actually quite small inn ches, most.

720
00:37:46,080 --> 00:37:47,680
Speaker 3: Of them are. But there's a lot of big ones.

721
00:37:48,280 --> 00:37:52,400
Speaker 3: And in the beginning, the thing that worked about juice

722
00:37:52,400 --> 00:37:55,480
Speaker 3: Press was I think that it was presented as a

723
00:37:55,920 --> 00:37:59,360
Speaker 3: extremely clean place. The place was made at a stainless steel,

724
00:38:01,840 --> 00:38:07,240
Speaker 3: the product was very direct. There was a screaming lunatic

725
00:38:07,320 --> 00:38:09,880
Speaker 3: in the front, which was me talking, always willing to

726
00:38:09,920 --> 00:38:13,440
Speaker 3: talk about nutrition to anyone, and I had a very

727
00:38:13,480 --> 00:38:19,359
Speaker 3: sincere intention. Yeah, my intention was to help others while

728
00:38:19,360 --> 00:38:22,520
Speaker 3: making money and serving them juice. You can't go wrong.

729
00:38:22,840 --> 00:38:24,279
Speaker 3: People came, but people came.

730
00:38:24,400 --> 00:38:27,400
Speaker 1: But then did they want to know more about why

731
00:38:27,440 --> 00:38:30,359
Speaker 1: you were telling them what they should be consuming. Did

732
00:38:30,400 --> 00:38:32,200
Speaker 1: you get to a point where you felt like you

733
00:38:32,239 --> 00:38:36,080
Speaker 1: really needed to just start working with other individuals to

734
00:38:37,080 --> 00:38:39,520
Speaker 1: kind of give some praise to your product, like experts

735
00:38:39,640 --> 00:38:41,400
Speaker 1: or rds or nutritionists or what have you.

736
00:38:41,680 --> 00:38:44,400
Speaker 3: Well, you know, I've learned in the last few years

737
00:38:44,440 --> 00:38:46,560
Speaker 3: that all of those people that you're mentioning were all

738
00:38:46,560 --> 00:38:49,080
Speaker 3: on the same team. Yea, And I can't to build

739
00:38:49,080 --> 00:38:51,960
Speaker 3: myself up put people down. But I would say that

740
00:38:52,080 --> 00:38:55,960
Speaker 3: look around you, the world is not healthy. That means

741
00:38:56,000 --> 00:39:00,480
Speaker 3: our experts are not doing their job. So where does

742
00:39:00,520 --> 00:39:03,799
Speaker 3: that leave us? Where we're at. The discoveries that I made,

743
00:39:03,840 --> 00:39:05,640
Speaker 3: of course, I didn't make on my own. I'm not

744
00:39:05,840 --> 00:39:10,600
Speaker 3: that gifted. I did, however, have a talent of surrounding

745
00:39:10,600 --> 00:39:13,440
Speaker 3: myself around the people who were the best. And I

746
00:39:13,560 --> 00:39:17,520
Speaker 3: was a good subject because I was doing it on myself,

747
00:39:17,760 --> 00:39:21,560
Speaker 3: which is something that's missing in most of the clinical

748
00:39:21,600 --> 00:39:24,879
Speaker 3: world the biological world. People are giving advice they don't

749
00:39:24,960 --> 00:39:26,680
Speaker 3: follow right.

750
00:39:26,800 --> 00:39:31,680
Speaker 1: So you have your single location and when do you

751
00:39:31,760 --> 00:39:36,479
Speaker 1: realize in that location that you're going to open more.

752
00:39:37,880 --> 00:39:40,760
Speaker 3: In twenty ten, after about a year of being opened,

753
00:39:40,920 --> 00:39:44,000
Speaker 3: we had such a buzz it was almost like a nightclub.

754
00:39:45,080 --> 00:39:49,040
Speaker 3: New York Times came and they did an unprecedented article

755
00:39:49,200 --> 00:39:54,439
Speaker 3: in the the Tea magazine when print was still alive.

756
00:39:54,280 --> 00:39:55,799
Speaker 2: To the print isn't dead.

757
00:39:56,280 --> 00:40:00,800
Speaker 3: It's not dead. But it was really different ten that article.

758
00:40:01,120 --> 00:40:03,919
Speaker 3: I'm going to tell you what happened. We were doing

759
00:40:03,960 --> 00:40:06,600
Speaker 3: a steady four thousand dollars days in sales out of

760
00:40:06,600 --> 00:40:08,480
Speaker 3: that tiny square feet and we were blown away because

761
00:40:08,480 --> 00:40:12,960
Speaker 3: we were profitable right from the beginning. The woman came

762
00:40:12,960 --> 00:40:14,960
Speaker 3: in from the New York Times. She said, I am

763
00:40:15,080 --> 00:40:16,680
Speaker 3: so and so from the New York Times. And I

764
00:40:16,719 --> 00:40:18,399
Speaker 3: looked at her and I said, take a seat. If

765
00:40:18,440 --> 00:40:21,560
Speaker 3: I'm not busy, I'll talk to you. And she cursed

766
00:40:21,560 --> 00:40:23,879
Speaker 3: at me. She said, I am from the New York

767
00:40:24,040 --> 00:40:27,400
Speaker 3: f in Times. And I stopped and I said, oh shi,

768
00:40:27,440 --> 00:40:30,360
Speaker 3: t I better listen. We want to do a story

769
00:40:30,400 --> 00:40:33,759
Speaker 3: about cleansing. So I said, look, lady, I'm not going

770
00:40:33,840 --> 00:40:37,720
Speaker 3: to be the death blow to the juice industry where you,

771
00:40:37,719 --> 00:40:39,879
Speaker 3: you know, starve yourself for two days and you didn't

772
00:40:39,880 --> 00:40:42,719
Speaker 3: have your kiante and your you know, your steak and

773
00:40:42,800 --> 00:40:45,560
Speaker 3: how hard it was, Oh my god, and everyone stays away.

774
00:40:45,920 --> 00:40:47,680
Speaker 3: I said, if you want to do something on me,

775
00:40:48,360 --> 00:40:50,080
Speaker 3: you have to make a commitment. And she said, what

776
00:40:50,120 --> 00:40:51,200
Speaker 3: do you want me to do. I said, I want

777
00:40:51,200 --> 00:40:54,120
Speaker 3: you to do a thirty day juice cleanse. And she

778
00:40:54,239 --> 00:40:57,319
Speaker 3: just said okay. It made all the difference in the

779
00:40:57,320 --> 00:41:00,960
Speaker 3: world because it actually changed her entire life. That thirty

780
00:41:01,040 --> 00:41:05,440
Speaker 3: days changed her life, and she wrote a three page

781
00:41:05,520 --> 00:41:09,279
Speaker 3: story that made it as if the Holy Grail was

782
00:41:09,280 --> 00:41:12,760
Speaker 3: a juice press. The Saturday that it came out soft.

783
00:41:14,040 --> 00:41:17,080
Speaker 3: We went from four thousand day and sales to eleven

784
00:41:17,120 --> 00:41:20,680
Speaker 3: thousand dance sales. God, and then the next day we

785
00:41:20,760 --> 00:41:24,320
Speaker 3: did fourteen thousand sales. And then it was consistently between

786
00:41:24,360 --> 00:41:26,880
Speaker 3: ten and fifteen thousand dollars a day, and the store

787
00:41:27,080 --> 00:41:31,080
Speaker 3: just couldn't handle the load. Additionally, the problem was was

788
00:41:31,080 --> 00:41:35,560
Speaker 3: that it was primarily coming from pre ordered juice cleanses,

789
00:41:36,040 --> 00:41:37,920
Speaker 3: which is a nightmare to coordinate.

790
00:41:37,960 --> 00:41:40,319
Speaker 1: That was actually my next question at the time. How

791
00:41:40,360 --> 00:41:44,840
Speaker 1: much of your business was people ordering cleanses And let

792
00:41:44,880 --> 00:41:47,000
Speaker 1: me say cleanses, just so the people that are listening

793
00:41:47,120 --> 00:41:49,200
Speaker 1: understand what does that entail?

794
00:41:49,520 --> 00:41:53,480
Speaker 3: Like what the word cleanse? When I even was disruptive.

795
00:41:53,520 --> 00:41:56,880
Speaker 3: I hated the word cleanse because it sounded so fluffy

796
00:41:57,400 --> 00:42:00,800
Speaker 3: and it was too general. And people in the medical

797
00:42:00,960 --> 00:42:04,160
Speaker 3: world or people that have knowledge endo chronologists whatever, they

798
00:42:04,200 --> 00:42:07,000
Speaker 3: would what they'd laugh at people selling just cleansing what

799
00:42:07,640 --> 00:42:12,120
Speaker 3: So I called it something totally different. Okay, I actually said,

800
00:42:12,360 --> 00:42:15,359
Speaker 3: you're not cleansing. What you're doing is you're actually leaving

801
00:42:15,440 --> 00:42:18,560
Speaker 3: out all your dietary mistakes and you're giving your body

802
00:42:18,600 --> 00:42:21,520
Speaker 3: an opportunity to do what it does best, which is

803
00:42:21,560 --> 00:42:25,000
Speaker 3: heal you. You can't actually put that into two simple

804
00:42:25,360 --> 00:42:28,040
Speaker 3: sellable words. But I won't use the word juice cleanse.

805
00:42:28,600 --> 00:42:29,479
Speaker 3: I don't like the word.

806
00:42:29,680 --> 00:42:30,480
Speaker 2: So what's it called.

807
00:42:31,000 --> 00:42:33,960
Speaker 3: It's what I just said, it's your stopping dietary mistakes.

808
00:42:34,080 --> 00:42:35,719
Speaker 2: I know. But when I go to the website, what's

809
00:42:35,760 --> 00:42:36,160
Speaker 2: it called?

810
00:42:36,280 --> 00:42:44,440
Speaker 3: On the website they called a juice cleanse that I

811
00:42:44,480 --> 00:42:46,520
Speaker 3: just said, listen, you know what, it's just. One thing

812
00:42:46,680 --> 00:42:49,879
Speaker 3: is that I did do was I brought logic into

813
00:42:49,960 --> 00:42:52,640
Speaker 3: the into the industry, and I had a lot of

814
00:42:52,880 --> 00:42:55,560
Speaker 3: medical people that would agree with what I would say

815
00:42:55,560 --> 00:42:59,800
Speaker 3: because I wasn't saying stupid things. You know, a cleanse,

816
00:43:00,000 --> 00:43:02,919
Speaker 3: what is it that you're actually doing. You're fasting off

817
00:43:02,960 --> 00:43:06,880
Speaker 3: of dietary mistakes. You're getting baseline nutrition. You could get

818
00:43:06,880 --> 00:43:10,200
Speaker 3: one hundred percent of your needed calories, no different when

819
00:43:10,200 --> 00:43:12,520
Speaker 3: you're on that type of diet. The one thing that

820
00:43:12,560 --> 00:43:14,319
Speaker 3: people would make a big deal about, oh are you

821
00:43:14,320 --> 00:43:16,480
Speaker 3: getting fiber? I'd say, look on the cleanse, you don't

822
00:43:16,520 --> 00:43:19,240
Speaker 3: need that much fiber. You're not pushing that much material

823
00:43:19,320 --> 00:43:21,719
Speaker 3: through you, and there's trace amounts of fiber and you're

824
00:43:21,760 --> 00:43:24,840
Speaker 3: only doing it for a short time, so it's not

825
00:43:24,960 --> 00:43:27,480
Speaker 3: as important as anyone's making. And it doesn't make a

826
00:43:27,480 --> 00:43:30,880
Speaker 3: difference with doctor, say even today, because I've done seventy

827
00:43:30,960 --> 00:43:34,560
Speaker 3: five thousand cleanses and I never had anyone in a

828
00:43:34,600 --> 00:43:37,160
Speaker 3: hospital bed because they didn't get enough fiber. Now you

829
00:43:37,160 --> 00:43:39,480
Speaker 3: can say that's anecdotal, but I think those are pretty

830
00:43:39,600 --> 00:43:42,360
Speaker 3: good numbers compared to how a lot of data is

831
00:43:42,400 --> 00:43:45,080
Speaker 3: actually extracted for other types of blind studies.

832
00:43:45,200 --> 00:43:47,000
Speaker 2: Where did you get the name juice Press?

833
00:43:48,280 --> 00:43:51,600
Speaker 3: It was the antithesis of my father's vision of my business.

834
00:43:51,600 --> 00:43:54,680
Speaker 3: My father wanted he wanted it to rhyme with pinkberry.

835
00:43:54,680 --> 00:43:57,640
Speaker 3: He wanted shminkberry, schmink schmerry. He thought it had to

836
00:43:57,680 --> 00:43:59,560
Speaker 3: be some kind of catchy name. And I said, look,

837
00:44:00,000 --> 00:44:04,040
Speaker 3: how does it go with the mission statement. I'm pressing juice.

838
00:44:04,480 --> 00:44:08,680
Speaker 3: It's a juice press, and that's it. That's it, That

839
00:44:08,800 --> 00:44:09,040
Speaker 3: was it.

840
00:44:09,080 --> 00:44:10,880
Speaker 2: I didn't want to be PreCure you were when you

841
00:44:10,920 --> 00:44:11,759
Speaker 2: came up with the name.

842
00:44:14,080 --> 00:44:17,839
Speaker 3: No, but I remember how I designed the logo, and

843
00:44:17,880 --> 00:44:20,319
Speaker 3: I remember looking at the different logos and I said,

844
00:44:20,320 --> 00:44:22,880
Speaker 3: I'm getting too caught up in a logo, which means

845
00:44:23,200 --> 00:44:26,239
Speaker 3: I have something to hide. Yeah, And I really had

846
00:44:26,239 --> 00:44:31,880
Speaker 3: that way of thinking.

847
00:44:32,560 --> 00:44:35,240
Speaker 1: Quick break from today's episode to shout out my sponsor,

848
00:44:35,400 --> 00:44:37,840
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849
00:44:37,880 --> 00:44:40,279
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850
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851
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852
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853
00:44:48,040 --> 00:44:50,360
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854
00:44:50,360 --> 00:44:53,120
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855
00:44:53,200 --> 00:44:55,960
Speaker 1: do happen to skip my Athletic Greens, I feel a

856
00:44:56,160 --> 00:45:00,479
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857
00:45:00,480 --> 00:45:03,240
Speaker 1: as regular, and to be honest, I feel a lot

858
00:45:03,400 --> 00:45:06,400
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859
00:45:06,400 --> 00:45:08,560
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860
00:45:08,600 --> 00:45:12,160
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861
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862
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863
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865
00:45:21,680 --> 00:45:22,680
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866
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867
00:45:25,840 --> 00:45:30,040
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868
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Speaker 1: com slash hurdle. Let's get back to it. When you

869
00:45:40,719 --> 00:45:44,120
Speaker 1: first started out, when did you transition from just having

870
00:45:44,200 --> 00:45:45,920
Speaker 1: juices to also having foods.

871
00:45:46,200 --> 00:45:50,000
Speaker 3: Well, I knew that you had to have smoothies, you

872
00:45:50,040 --> 00:45:53,200
Speaker 3: had to have the bottle juice. You had to have

873
00:45:53,600 --> 00:45:56,000
Speaker 3: some salads grab and go because you don't have the

874
00:45:56,080 --> 00:45:58,920
Speaker 3: room to serve. I had to have some raw food desserts.

875
00:45:59,280 --> 00:46:02,080
Speaker 3: Those were category. I had to have a few, you know,

876
00:46:02,200 --> 00:46:07,400
Speaker 3: packaged items I want. I was already kind of into soups,

877
00:46:07,440 --> 00:46:10,839
Speaker 3: but very limited menu, and that was really just I

878
00:46:10,840 --> 00:46:13,319
Speaker 3: saw this. There was like a complete set. It was

879
00:46:13,400 --> 00:46:17,080
Speaker 3: very obvious to me, as a consumer of liquidia, how

880
00:46:17,280 --> 00:46:20,440
Speaker 3: my monthly routine would work. I was had. I went

881
00:46:20,480 --> 00:46:23,280
Speaker 3: to liquiteria every day because sometimes I want a smoothie,

882
00:46:23,320 --> 00:46:25,480
Speaker 3: sometimes I want a juice, sometimes a juice and a smoothie,

883
00:46:25,480 --> 00:46:28,040
Speaker 3: sometimes just the water, sometimes a soup and a salad.

884
00:46:28,600 --> 00:46:30,719
Speaker 3: In order to make it a habit, you gotta really

885
00:46:30,719 --> 00:46:33,440
Speaker 3: cover all the bases, because not everybody's gonna want to

886
00:46:33,520 --> 00:46:37,120
Speaker 3: drink a green juice every day, and smoothie is as

887
00:46:37,200 --> 00:46:39,400
Speaker 3: exciting as they are, and as much as a routine

888
00:46:39,440 --> 00:46:41,600
Speaker 3: they can be. If a person gets off the habit,

889
00:46:41,640 --> 00:46:44,640
Speaker 3: you lose them. So it was right from the beginning.

890
00:46:44,640 --> 00:46:46,879
Speaker 3: We had a limited menu compared to what we have now,

891
00:46:46,920 --> 00:46:50,120
Speaker 3: but we started off with the complete category range from

892
00:46:50,160 --> 00:46:50,600
Speaker 3: the beginning.

893
00:46:50,719 --> 00:46:53,160
Speaker 1: I have to tell you that I feel like the

894
00:46:53,320 --> 00:46:56,640
Speaker 1: raw oatmeal is one of my favorite things at Juice Press,

895
00:46:56,680 --> 00:46:59,960
Speaker 1: and I also I feel like it's a guilty pleasure

896
00:47:00,080 --> 00:47:00,960
Speaker 1: a little bit though.

897
00:47:00,960 --> 00:47:02,560
Speaker 3: There was no such thing. I knew all the raw

898
00:47:02,560 --> 00:47:05,120
Speaker 3: places in New York. Outside of New York, nobody was

899
00:47:05,160 --> 00:47:08,000
Speaker 3: doing wrong, only they were doing raw chia. What happened was,

900
00:47:08,120 --> 00:47:10,560
Speaker 3: I said, we got to have cooked oatmeal on the

901
00:47:10,600 --> 00:47:13,880
Speaker 3: menu because we're missing out on breakfast and a lot

902
00:47:13,920 --> 00:47:16,720
Speaker 3: of people were requesting it. We did, we couldn't figure

903
00:47:16,719 --> 00:47:18,319
Speaker 3: out a way. First of all, we didn't have room

904
00:47:18,400 --> 00:47:22,239
Speaker 3: for a single another machine. We just didn't have room

905
00:47:22,480 --> 00:47:25,840
Speaker 3: to make hot oatmeal and too serve it. And the

906
00:47:25,880 --> 00:47:27,799
Speaker 3: other problem was we couldn't figure out how to serve

907
00:47:27,840 --> 00:47:30,640
Speaker 3: it and make it good like a juice Press product.

908
00:47:31,000 --> 00:47:34,480
Speaker 3: So I actually asked at the time I had a

909
00:47:34,520 --> 00:47:37,240
Speaker 3: raw fouchet, I said, why can't we just not knowing,

910
00:47:37,600 --> 00:47:40,359
Speaker 3: why can't we just soak, soak it the way we're

911
00:47:40,400 --> 00:47:43,240
Speaker 3: doing with chia, and just use the exact same cashew

912
00:47:43,480 --> 00:47:46,000
Speaker 3: milk and make it, he said. He says, it's disgusting.

913
00:47:46,440 --> 00:47:48,719
Speaker 3: We tried it and it was actually the best thing

914
00:47:48,760 --> 00:47:49,280
Speaker 3: on the menu.

915
00:47:49,400 --> 00:47:50,960
Speaker 2: It's so good. It's so good. Do you have a

916
00:47:51,200 --> 00:47:53,080
Speaker 2: do you have a favorite in the story?

917
00:47:54,040 --> 00:47:56,080
Speaker 3: You know what, I love the Asie bowl that we've had.

918
00:47:56,160 --> 00:47:59,840
Speaker 3: We've had that there for nine years. But really, as

919
00:48:00,040 --> 00:48:04,800
Speaker 3: I consume so much juice Press products on a weekly

920
00:48:04,840 --> 00:48:06,399
Speaker 3: bas I don't think there's a day that goes by

921
00:48:06,440 --> 00:48:09,719
Speaker 3: that I'm not at Juice Press. So I just fluctuate.

922
00:48:09,800 --> 00:48:12,880
Speaker 3: I have a few staples, but then I deviate, you know,

923
00:48:12,960 --> 00:48:15,240
Speaker 3: like right now, for some reason, I'm just not into smoothies.

924
00:48:15,280 --> 00:48:18,320
Speaker 3: I'm drinking a lot more juice. I eating the salads.

925
00:48:18,360 --> 00:48:20,279
Speaker 3: I like the jars that we have. I always get

926
00:48:20,280 --> 00:48:22,560
Speaker 3: a soup, you know, and then all of a sudden

927
00:48:22,560 --> 00:48:25,520
Speaker 3: that nowhere I'll just be like doing nothing but like

928
00:48:25,560 --> 00:48:28,640
Speaker 3: too smoothies a day, and that's it. So I'm happy

929
00:48:28,640 --> 00:48:31,440
Speaker 3: that I have Juice Press as a pantry.

930
00:48:31,640 --> 00:48:33,360
Speaker 1: As a pantry, I bet I think a lot of

931
00:48:33,400 --> 00:48:35,960
Speaker 1: people would like to have juice press as a pantry.

932
00:48:35,960 --> 00:48:37,799
Speaker 3: What I will say, i'd pay, by the way, it's

933
00:48:37,800 --> 00:48:38,200
Speaker 3: not free.

934
00:48:38,239 --> 00:48:41,399
Speaker 1: Well, I would love your feedback actually, because first of all,

935
00:48:41,560 --> 00:48:43,800
Speaker 1: you said, I think the number was eighty nine stores.

936
00:48:43,920 --> 00:48:45,640
Speaker 2: Yes, is that right? Yes, okay, so you have eighty

937
00:48:45,719 --> 00:48:46,240
Speaker 2: nine stores.

938
00:48:46,280 --> 00:48:48,080
Speaker 1: Now I do want to touch on when you went

939
00:48:48,120 --> 00:48:50,320
Speaker 1: from having like one too to like I feel like

940
00:48:50,400 --> 00:48:52,759
Speaker 1: eighty nine happened in no time. But what I want

941
00:48:52,800 --> 00:48:57,040
Speaker 1: to know first is juice press for some people, can

942
00:48:57,080 --> 00:48:59,440
Speaker 1: be an expensive It can be an expensive thing. You

943
00:48:59,480 --> 00:49:00,919
Speaker 1: go in, you get to this movie, it can cost

944
00:49:00,960 --> 00:49:04,719
Speaker 1: you over ten dollars. For people that might not have

945
00:49:04,760 --> 00:49:07,160
Speaker 1: the budget to walk into a juice press every day,

946
00:49:07,360 --> 00:49:10,320
Speaker 1: what would you say is one of the best tweaks

947
00:49:10,320 --> 00:49:11,600
Speaker 1: that they could make to their.

948
00:49:11,520 --> 00:49:13,680
Speaker 3: Cut out the glass of wine that cost them ten

949
00:49:13,719 --> 00:49:15,880
Speaker 3: dollars in the evening and spend it at juice press.

950
00:49:16,760 --> 00:49:17,719
Speaker 2: I like that you said that.

951
00:49:18,200 --> 00:49:20,239
Speaker 3: Sorry, I don't know, And now everybody just hung up.

952
00:49:20,239 --> 00:49:22,520
Speaker 3: They hung up their podcast phone. They just said, okay,

953
00:49:22,840 --> 00:49:27,120
Speaker 3: f that guy. No. I mean, look, it's an expensive product.

954
00:49:27,400 --> 00:49:30,719
Speaker 3: You know, freshness is the enemy of profits. There's a

955
00:49:30,719 --> 00:49:35,240
Speaker 3: reality to that. You know, there's a reason why salad

956
00:49:35,239 --> 00:49:38,520
Speaker 3: bars are not popular in inner cities. You know, there's

957
00:49:38,680 --> 00:49:43,120
Speaker 3: certain types of foods that are just inexpensive. They're government subsidized,

958
00:49:43,440 --> 00:49:47,160
Speaker 3: they're inexpensive to purchase, they give you a lot of calories,

959
00:49:47,480 --> 00:49:51,240
Speaker 3: they seem cheaper. I can't speak to the price point anymore.

960
00:49:51,640 --> 00:49:54,799
Speaker 3: I could say that healthy living in a city like

961
00:49:54,880 --> 00:49:58,040
Speaker 3: New York, it's it's not cheap, And it's probably like

962
00:49:58,120 --> 00:50:00,600
Speaker 3: that in most of the world. And I don't want

963
00:50:00,640 --> 00:50:03,280
Speaker 3: to be cliche and say, well, you're saving money because

964
00:50:03,440 --> 00:50:06,280
Speaker 3: you'll be paying it on medical bills. But that's actually

965
00:50:06,280 --> 00:50:08,600
Speaker 3: true too, But there's no guarantee, but it's more than

966
00:50:08,680 --> 00:50:12,880
Speaker 3: likely true. The idea is you have to prioritize. And

967
00:50:13,000 --> 00:50:15,360
Speaker 3: if you can't afford juice press, then what's your excuse

968
00:50:15,400 --> 00:50:18,080
Speaker 3: for not doing it at home? I don't have time. Okay,

969
00:50:18,320 --> 00:50:20,120
Speaker 3: well what do you want me to do. You don't

970
00:50:20,120 --> 00:50:22,319
Speaker 3: have the money and you don't have time, Go be

971
00:50:22,360 --> 00:50:23,800
Speaker 3: a shlub like everybody else.

972
00:50:24,320 --> 00:50:26,279
Speaker 1: Willing to put in the time and kind of make

973
00:50:26,320 --> 00:50:27,920
Speaker 1: their own situation at home.

974
00:50:28,360 --> 00:50:30,920
Speaker 2: What would you say is like one rule, do a BUYE.

975
00:50:30,760 --> 00:50:34,600
Speaker 3: Buy by a blender. Yeah, eat a lot of blended

976
00:50:34,960 --> 00:50:38,440
Speaker 3: fruits and vegetables, make superfood smoothies. Try to skip some

977
00:50:38,719 --> 00:50:44,280
Speaker 3: meals that ordinarily take you down. People consume their biggest

978
00:50:44,320 --> 00:50:46,320
Speaker 3: meal at the worst time of day. That's been a

979
00:50:46,400 --> 00:50:48,040
Speaker 3: custom for a very long time. At the end of

980
00:50:48,080 --> 00:50:50,560
Speaker 3: the day, it's ignorance. And I don't say that in

981
00:50:50,560 --> 00:50:56,520
Speaker 3: a loving way. It's a slow suicide. Yeah, I'm sorry.

982
00:50:56,600 --> 00:50:59,480
Speaker 3: I have to say it, right, someone's got to say

983
00:50:59,520 --> 00:51:03,520
Speaker 3: this stuff the truth. Your body's not meant to do that.

984
00:51:04,080 --> 00:51:06,080
Speaker 3: You're putting a burden on yourself. It's one of the

985
00:51:06,200 --> 00:51:10,160
Speaker 3: top ten dietary mistakes is eating large meals late at night.

986
00:51:11,560 --> 00:51:13,640
Speaker 3: If anything, if you have to eat like that because

987
00:51:13,840 --> 00:51:16,520
Speaker 3: that's your style, eat like that in the morning. Right,

988
00:51:16,880 --> 00:51:19,680
Speaker 3: There's no reason why breakfast is a skimpy meal and

989
00:51:19,760 --> 00:51:23,480
Speaker 3: dinner is gluttony. It makes absolutely no sense. Please tag

990
00:51:23,520 --> 00:51:27,040
Speaker 3: out to an endocrinologist with knowledge and ask him if

991
00:51:27,400 --> 00:51:30,360
Speaker 3: the Jewish guy with tattoos is right or wrong. The

992
00:51:30,400 --> 00:51:33,239
Speaker 3: whole medical industry would support what I'm saying, because it's

993
00:51:33,320 --> 00:51:35,520
Speaker 3: got total basis in chemistry.

994
00:51:36,000 --> 00:51:37,920
Speaker 1: Yeah, and I mean, if your body's about to shut

995
00:51:37,960 --> 00:51:41,840
Speaker 1: down for I mean, in an ideal world, around eight hours.

996
00:51:41,840 --> 00:51:43,600
Speaker 1: If your body's about to shut down for that amount

997
00:51:43,640 --> 00:51:46,040
Speaker 1: of time, and you're putting so much stuff into it.

998
00:51:46,560 --> 00:51:49,000
Speaker 2: Eating that late at night disrupts everything.

999
00:51:49,360 --> 00:51:52,080
Speaker 3: Well, to keep it really simple is that your body

1000
00:51:52,160 --> 00:51:58,560
Speaker 3: follows a Cicadian rhythm. Some people call the Chickadian Cacadian,

1001
00:51:58,600 --> 00:52:02,880
Speaker 3: but I think it's Cicadian. Your retina gets a signal

1002
00:52:03,239 --> 00:52:07,319
Speaker 3: from outside day and night. At nighttime your body shuts down.

1003
00:52:07,400 --> 00:52:11,200
Speaker 3: It communicates the retina with the hypothalamus gland, which says, okay,

1004
00:52:11,239 --> 00:52:14,440
Speaker 3: it's time to rest, it's time to clean up our chemistry.

1005
00:52:15,080 --> 00:52:17,880
Speaker 3: There's no one that can deny. The body's a miraculous

1006
00:52:17,920 --> 00:52:21,600
Speaker 3: healing machine and has the remedial capability of cleaning up

1007
00:52:21,600 --> 00:52:23,719
Speaker 3: a mess in the body. And it does that at

1008
00:52:23,800 --> 00:52:25,880
Speaker 3: night when you slow down and when you're preparing for

1009
00:52:25,960 --> 00:52:30,120
Speaker 3: sleep and while you sleep. Food digestion, even though you

1010
00:52:30,120 --> 00:52:34,080
Speaker 3: don't feel it, requires energy, energy that should be used

1011
00:52:34,120 --> 00:52:37,480
Speaker 3: for healing, not for digesting. And when you eat late

1012
00:52:37,520 --> 00:52:40,200
Speaker 3: at night, your body doesn't digest as well. And it's

1013
00:52:40,200 --> 00:52:44,560
Speaker 3: a fact because everyone is fermenting. They're fermenting food that

1014
00:52:44,600 --> 00:52:49,839
Speaker 3: doesn't digest well, and the fermentation is leading to inflammation.

1015
00:52:50,480 --> 00:52:55,440
Speaker 3: The number one cause of illness inflammation on a cellular level.

1016
00:52:56,000 --> 00:52:58,920
Speaker 3: So that's one of I say the top ten or

1017
00:52:58,960 --> 00:53:03,280
Speaker 3: eleven dietary miss it's in the middle of the dietary mistakes.

1018
00:53:03,320 --> 00:53:06,240
Speaker 3: It's not the biggest one, but it's a very crucial one.

1019
00:53:06,360 --> 00:53:09,600
Speaker 3: And people if they couldn't afford the type of food

1020
00:53:09,760 --> 00:53:12,400
Speaker 3: we're talking about and just got rid of that mistake

1021
00:53:12,440 --> 00:53:16,400
Speaker 3: about eating late at night, they would see a radical improvement.

1022
00:53:17,560 --> 00:53:20,520
Speaker 1: When I sat down with Danielle and Whitney from Sakara Life,

1023
00:53:20,600 --> 00:53:23,360
Speaker 1: their piece of advice was that if you could just

1024
00:53:23,480 --> 00:53:28,680
Speaker 1: add some sort of greens to every meal, that would

1025
00:53:28,680 --> 00:53:30,400
Speaker 1: be an easy first step.

1026
00:53:30,600 --> 00:53:34,320
Speaker 3: First and foremost, but telling you what you should be adding,

1027
00:53:35,239 --> 00:53:37,600
Speaker 3: what I'm talking about is what you should be eliminating.

1028
00:53:38,000 --> 00:53:42,680
Speaker 3: That's the focus of the diet program that I try

1029
00:53:42,680 --> 00:53:46,520
Speaker 3: to structure people with. What's really critical and my mentor

1030
00:53:46,560 --> 00:53:49,640
Speaker 3: has taught me, and there's plenty of science, is it's

1031
00:53:49,680 --> 00:53:53,480
Speaker 3: really what you leave out of your diet, rather than

1032
00:53:54,000 --> 00:53:56,440
Speaker 3: having some type of formula of perfection of what you

1033
00:53:56,480 --> 00:53:59,480
Speaker 3: put in. First and foremost, you have to remove the

1034
00:53:59,560 --> 00:54:02,799
Speaker 3: diet mistakes. And if you've done any research on me,

1035
00:54:03,239 --> 00:54:06,239
Speaker 3: you know what I say. The number one dietary mistake is,

1036
00:54:06,440 --> 00:54:08,160
Speaker 3: have you done any research on me? I'll be embarrass

1037
00:54:08,160 --> 00:54:08,520
Speaker 3: if you did.

1038
00:54:08,640 --> 00:54:10,000
Speaker 2: I mean, I did a lot of research.

1039
00:54:10,040 --> 00:54:11,479
Speaker 3: What's my number one rule.

1040
00:54:11,680 --> 00:54:13,760
Speaker 2: I'm feeling really under pressure and nervous.

1041
00:54:13,840 --> 00:54:15,960
Speaker 3: When I kind of have a headache, just say something.

1042
00:54:15,800 --> 00:54:17,640
Speaker 2: I don't know, Donny, process food.

1043
00:54:18,000 --> 00:54:21,600
Speaker 3: You got it? Yes, thank you. That was not I

1044
00:54:21,600 --> 00:54:24,279
Speaker 3: didn't have a sign here. I didn't have that much pressure. Well,

1045
00:54:24,320 --> 00:54:27,920
Speaker 3: you know what, it's intuitive. It is right. You eliminate

1046
00:54:28,000 --> 00:54:30,080
Speaker 3: process food. And you're probably first of all.

1047
00:54:30,120 --> 00:54:32,640
Speaker 1: By eliminating student. And I always feel like a student

1048
00:54:32,640 --> 00:54:34,400
Speaker 1: in my podcast. But right now I feel like I

1049
00:54:34,480 --> 00:54:35,680
Speaker 1: told you I was going to break you down.

1050
00:54:35,719 --> 00:54:36,640
Speaker 3: You're not getting away from that.

1051
00:54:36,760 --> 00:54:37,520
Speaker 2: I was going to cry.

1052
00:54:37,680 --> 00:54:39,520
Speaker 3: By the way, when you're really famous, i'll be begging

1053
00:54:39,520 --> 00:54:40,719
Speaker 3: you to come back at the show. You say, no,

1054
00:54:40,800 --> 00:54:41,840
Speaker 3: we're not having him here again.

1055
00:54:42,000 --> 00:54:44,040
Speaker 1: Wait, I have to I have to pause our tangent

1056
00:54:44,120 --> 00:54:47,440
Speaker 1: for a second because I know that our time is valuable. Okay,

1057
00:54:47,520 --> 00:54:49,080
Speaker 1: and I have a few things I want to get

1058
00:54:49,080 --> 00:54:51,440
Speaker 1: to before we walk out of this room. The first

1059
00:54:51,560 --> 00:54:55,479
Speaker 1: thing is, just give me a quick synopsis of your

1060
00:54:55,560 --> 00:54:58,919
Speaker 1: emotional state when you go from having one, two, three,

1061
00:54:59,080 --> 00:55:01,120
Speaker 1: four location to where you're at now.

1062
00:55:01,640 --> 00:55:05,160
Speaker 3: I think the most terrifying thing was going from one

1063
00:55:05,200 --> 00:55:10,600
Speaker 3: to two stores. Yeah, splitting like a cell. Couldn't understand it.

1064
00:55:10,600 --> 00:55:13,440
Speaker 3: It was like anybody who had more than two stores.

1065
00:55:13,440 --> 00:55:15,200
Speaker 3: To me, it was like, what, how the hell did

1066
00:55:15,200 --> 00:55:18,360
Speaker 3: they do that? And we did it out of necessity

1067
00:55:18,360 --> 00:55:20,640
Speaker 3: because we were busting out of the first store. We

1068
00:55:20,680 --> 00:55:23,120
Speaker 3: couldn't We had no room for production, We had no

1069
00:55:23,200 --> 00:55:28,120
Speaker 3: room for offices, paperwork, and we wanted something extremely close

1070
00:55:28,400 --> 00:55:33,520
Speaker 3: to eliminate major logistics. And mistakenly, instead of taking an

1071
00:55:33,640 --> 00:55:37,760
Speaker 3: incredibly insane location up in Midtown, we took a store

1072
00:55:38,040 --> 00:55:40,919
Speaker 3: on a side street in the East Village a little

1073
00:55:40,960 --> 00:55:44,520
Speaker 3: further up in Alphabet City, and it made logistics easy,

1074
00:55:44,640 --> 00:55:46,759
Speaker 3: but it wasn't really a great location. It was more

1075
00:55:46,800 --> 00:55:49,520
Speaker 3: of a commissary. Was where we were producing, you know,

1076
00:55:49,680 --> 00:55:52,240
Speaker 3: most of our stuff. We had big walk and refrigerators

1077
00:55:52,800 --> 00:55:55,200
Speaker 3: and we were doing business. And the East Village was

1078
00:55:55,280 --> 00:55:58,359
Speaker 3: very grateful for that store. But you know, later on

1079
00:55:58,480 --> 00:56:00,680
Speaker 3: that would become a store that we would would replace

1080
00:56:00,760 --> 00:56:03,840
Speaker 3: for a store a little bit better, you know, a

1081
00:56:03,840 --> 00:56:06,600
Speaker 3: little further west on the same street. We found a

1082
00:56:06,600 --> 00:56:09,200
Speaker 3: better location. So when we didn't need to produce out

1083
00:56:09,239 --> 00:56:11,239
Speaker 3: of there, we swapped it. Going from one to two

1084
00:56:11,800 --> 00:56:16,800
Speaker 3: was like was like going to the dentist for root canal,

1085
00:56:17,480 --> 00:56:20,680
Speaker 3: and you really just don't know what to expect. We

1086
00:56:20,680 --> 00:56:22,640
Speaker 3: were doing it day by day. I say we, I

1087
00:56:22,680 --> 00:56:27,280
Speaker 3: meant myself. I didn't have any because I can't remember

1088
00:56:27,280 --> 00:56:30,479
Speaker 3: if someone helped me. But the truth is there were people.

1089
00:56:30,520 --> 00:56:35,920
Speaker 3: I borrowed some money from my early partner's father. You know,

1090
00:56:35,920 --> 00:56:39,760
Speaker 3: I had great contractors that allowed me to pay them later.

1091
00:56:40,200 --> 00:56:42,399
Speaker 3: The second store was a very expensive build out because

1092
00:56:42,440 --> 00:56:45,040
Speaker 3: of all the infrastructure we had to put in the kitchen.

1093
00:56:45,640 --> 00:56:47,200
Speaker 3: Didn't really know what we were doing. It was a

1094
00:56:47,239 --> 00:56:49,920
Speaker 3: bad decision to go and put all that money into

1095
00:56:50,360 --> 00:56:53,279
Speaker 3: an old building, into someone else's property, But that's what

1096
00:56:53,320 --> 00:56:55,920
Speaker 3: you do on the second store. Once the second store

1097
00:56:56,000 --> 00:56:58,520
Speaker 3: was opened, the whole thing made sense. And I remember

1098
00:56:58,560 --> 00:57:00,759
Speaker 3: telling my father, I said, going from two to one

1099
00:57:00,800 --> 00:57:02,280
Speaker 3: hundred is going to be easy.

1100
00:57:02,920 --> 00:57:04,560
Speaker 2: Was it hard for you to let go a little?

1101
00:57:05,360 --> 00:57:07,920
Speaker 1: Because obviously you can't be the guy in the front

1102
00:57:08,000 --> 00:57:09,160
Speaker 1: of every single store?

1103
00:57:09,480 --> 00:57:12,799
Speaker 2: Simultaneously, my father.

1104
00:57:14,120 --> 00:57:16,360
Speaker 3: Gave me a lot of good business lessons, and his

1105
00:57:16,360 --> 00:57:19,520
Speaker 3: friends gave me good business lessons. My father told me

1106
00:57:19,560 --> 00:57:21,520
Speaker 3: a long time ago, he said, in order to make money,

1107
00:57:21,520 --> 00:57:25,360
Speaker 3: you got to learn how to get if you blank.

1108
00:57:25,440 --> 00:57:27,680
Speaker 3: You know, you got to learn how to get screwed

1109
00:57:27,720 --> 00:57:30,080
Speaker 3: a little bit. I say it like that. That really

1110
00:57:30,120 --> 00:57:31,840
Speaker 3: burned in my mind and took on a lot of

1111
00:57:31,880 --> 00:57:34,520
Speaker 3: meetings in business. What it meant was for me was

1112
00:57:34,560 --> 00:57:36,840
Speaker 3: that I wasn't going to be able to control everything,

1113
00:57:37,480 --> 00:57:41,560
Speaker 3: and I saw step by step what I had to

1114
00:57:41,640 --> 00:57:47,720
Speaker 3: let go of to grow later on. Later on, I

1115
00:57:48,080 --> 00:57:51,920
Speaker 3: look back and I think that again, that second store,

1116
00:57:52,200 --> 00:57:56,040
Speaker 3: it was done out of necessity. There wasn't really a plan.

1117
00:57:56,720 --> 00:58:00,720
Speaker 3: It was really just following the emergency of the time.

1118
00:58:01,160 --> 00:58:04,440
Speaker 3: And it really wasn't until the company started to grow

1119
00:58:04,560 --> 00:58:07,320
Speaker 3: that things could be done in a much more strategic way.

1120
00:58:08,120 --> 00:58:08,920
Speaker 2: Got it okay?

1121
00:58:08,960 --> 00:58:13,320
Speaker 1: And so now that you have eighty nine stores, you

1122
00:58:13,360 --> 00:58:18,040
Speaker 1: obviously have the opportunity to interact with your customers. And

1123
00:58:18,160 --> 00:58:19,880
Speaker 1: I say customers with a stress on the A s,

1124
00:58:20,080 --> 00:58:21,840
Speaker 1: because there's a lot of them, including a lot of

1125
00:58:22,160 --> 00:58:24,439
Speaker 1: big name A listers that I could rattle off here

1126
00:58:24,480 --> 00:58:27,560
Speaker 1: without hesitation. We have an opportunity to interact with your

1127
00:58:27,560 --> 00:58:30,920
Speaker 1: customers very frequently. What is something that you've learned from

1128
00:58:30,920 --> 00:58:33,520
Speaker 1: your consumer in the last eight years of Juice Press.

1129
00:58:34,640 --> 00:58:38,480
Speaker 3: Loyalty is delicate when you have this many stores, the

1130
00:58:38,600 --> 00:58:41,360
Speaker 3: ownership and the management have to be enlightened. I don't

1131
00:58:41,400 --> 00:58:45,520
Speaker 3: mean enlightened like dlly Lamb enlighten, enlightened as a retailer.

1132
00:58:45,640 --> 00:58:49,640
Speaker 3: The idea is that the customer is a guest and

1133
00:58:50,080 --> 00:58:53,240
Speaker 3: the name of the game is service, and there has

1134
00:58:53,280 --> 00:58:56,600
Speaker 3: to be a mission of integrity in the product. These

1135
00:58:56,640 --> 00:59:02,000
Speaker 3: are things that bring it into the conversation. Is how

1136
00:59:02,040 --> 00:59:05,280
Speaker 3: I went from, you know, having to go into debt

1137
00:59:05,360 --> 00:59:07,960
Speaker 3: to build the second store, to how we got to

1138
00:59:08,320 --> 00:59:10,280
Speaker 3: the number of stores with the deals that we have.

1139
00:59:11,160 --> 00:59:16,240
Speaker 3: In twenty eleven twelve, we had actually three stores. The

1140
00:59:16,280 --> 00:59:19,160
Speaker 3: third store was on sixty second Street, and at that point,

1141
00:59:19,200 --> 00:59:21,800
Speaker 3: my father wanted to get into the business. So I

1142
00:59:21,840 --> 00:59:25,560
Speaker 3: sold him a franchise because he was franchise, my only franchise,

1143
00:59:25,880 --> 00:59:27,840
Speaker 3: and we bought the store back and we had a lawsuit.

1144
00:59:27,920 --> 00:59:30,120
Speaker 3: But that's a different story with you dad, with my

1145
00:59:30,160 --> 00:59:35,800
Speaker 3: own dad. But how that came about was my dad

1146
00:59:35,880 --> 00:59:38,040
Speaker 3: wanted to get into the business. He saw what I

1147
00:59:38,120 --> 00:59:40,240
Speaker 3: was doing. He was looking at it closely. He wanted

1148
00:59:40,240 --> 00:59:42,160
Speaker 3: to get out of his business as well. You know,

1149
00:59:42,200 --> 00:59:44,880
Speaker 3: he wants to make money and he's a retailer, so

1150
00:59:45,040 --> 00:59:48,160
Speaker 3: he's my dad. He's helped me out. He said, sell

1151
00:59:48,200 --> 00:59:51,160
Speaker 3: me a franchise. I did, and he's no schmuck. He

1152
00:59:51,200 --> 00:59:53,320
Speaker 3: took a great story. He took one on sixty second

1153
00:59:53,320 --> 00:59:54,080
Speaker 3: and third Avenue.

1154
00:59:54,320 --> 00:59:54,800
Speaker 2: Great story.

1155
00:59:54,880 --> 00:59:56,800
Speaker 3: The store was doing eighteen thousand a day and he

1156
00:59:56,840 --> 01:00:00,200
Speaker 3: had the room to space, and he had me to

1157
01:00:00,200 --> 01:00:03,880
Speaker 3: help him run it. So we had three stores. We

1158
01:00:03,880 --> 01:00:07,640
Speaker 3: were getting a lot of attention, and really nobody could

1159
01:00:07,640 --> 01:00:10,480
Speaker 3: compete at the time because either they were tired in

1160
01:00:10,520 --> 01:00:12,800
Speaker 3: their business and couldn't do it, or they never had

1161
01:00:12,800 --> 01:00:16,800
Speaker 3: a model and it was interesting. You just couldn't beat it.

1162
01:00:17,160 --> 01:00:20,280
Speaker 3: The product was on point, the offering was too much.

1163
01:00:20,320 --> 01:00:23,680
Speaker 3: We had every possible thing, and it was just impossible

1164
01:00:23,720 --> 01:00:27,720
Speaker 3: to compete. So there were people coming around at that time.

1165
01:00:28,360 --> 01:00:30,840
Speaker 3: They were saying, literally looking for me. I want to

1166
01:00:30,880 --> 01:00:34,000
Speaker 3: get involved, I want looking to invest, blah blah blah.

1167
01:00:34,040 --> 01:00:38,640
Speaker 3: So I started, you know, I started dating. That's what

1168
01:00:38,680 --> 01:00:40,960
Speaker 3: I was doing. I was meeting people that want to invest.

1169
01:00:41,040 --> 01:00:43,520
Speaker 3: I was learning how to talk that language, and I

1170
01:00:43,560 --> 01:00:45,840
Speaker 3: met a few people that were very fine people. I

1171
01:00:45,920 --> 01:00:49,640
Speaker 3: was very close with a group of getting involved, and

1172
01:00:50,280 --> 01:00:54,479
Speaker 3: something didn't seem exactly right. Part of what didn't seem

1173
01:00:54,520 --> 01:00:57,080
Speaker 3: right was they were too closely connected to my father,

1174
01:00:57,680 --> 01:01:01,160
Speaker 3: and ultimately I feel I love my dad. We get

1175
01:01:01,200 --> 01:01:04,600
Speaker 3: along and the lawsuit was really fluff. I didn't want

1176
01:01:04,640 --> 01:01:09,080
Speaker 3: that type of debt to my father. I know that

1177
01:01:09,120 --> 01:01:11,040
Speaker 3: my father wouldn't let me off the hook for free.

1178
01:01:11,120 --> 01:01:13,640
Speaker 3: That he brought me investors and I got involved with him.

1179
01:01:14,040 --> 01:01:16,040
Speaker 3: I would always have something to pay him, and so

1180
01:01:16,520 --> 01:01:20,800
Speaker 3: that was my big roadblock with him. Around that time,

1181
01:01:21,360 --> 01:01:24,080
Speaker 3: a guest came into the Store's name was Kenny Kenny Dicktor.

1182
01:01:24,880 --> 01:01:28,160
Speaker 3: He owned a private aviation company. He was a very

1183
01:01:28,160 --> 01:01:31,120
Speaker 3: colorful guy, very polite to the staff, always leaving tips.

1184
01:01:31,560 --> 01:01:33,000
Speaker 3: He pulled me over to the side and said, if

1185
01:01:33,040 --> 01:01:34,400
Speaker 3: you ever want He said it in a way that

1186
01:01:34,480 --> 01:01:37,720
Speaker 3: was extremely non threatening, if you ever thinking about it,

1187
01:01:37,720 --> 01:01:39,800
Speaker 3: you want to go bigger, I'd love to talk to you.

1188
01:01:39,880 --> 01:01:42,480
Speaker 3: I have a few companies I got involved in, and

1189
01:01:42,560 --> 01:01:46,120
Speaker 3: I knew his lifestyle was very exciting and he was

1190
01:01:46,120 --> 01:01:49,040
Speaker 3: a nice guy. So one day we're chewing the fat

1191
01:01:49,120 --> 01:01:52,240
Speaker 3: and one thing leads to another. He kidnapped me, brought

1192
01:01:52,280 --> 01:01:55,360
Speaker 3: me to Orlando on a private airplane, and we penciled

1193
01:01:55,360 --> 01:01:56,960
Speaker 3: in a deal. He wanted to do the deal so

1194
01:01:57,040 --> 01:01:59,480
Speaker 3: bad he brought me down to Florida to say, let's

1195
01:01:59,480 --> 01:02:02,080
Speaker 3: make this work. And we came up with a hair

1196
01:02:02,120 --> 01:02:05,440
Speaker 3: brain scheme and we pulled it off, and we were

1197
01:02:05,440 --> 01:02:07,680
Speaker 3: in the airplane penciling a deal. When we had a

1198
01:02:07,720 --> 01:02:10,120
Speaker 3: deal and we did a handshake, I said give me

1199
01:02:10,160 --> 01:02:13,320
Speaker 3: five hundred dollars as a deposit. He thought I was crazy.

1200
01:02:13,320 --> 01:02:15,680
Speaker 3: I said, look, I know you you're going to forget

1201
01:02:15,720 --> 01:02:17,800
Speaker 3: tomorrow that you made this deal because it's too small.

1202
01:02:18,160 --> 01:02:20,960
Speaker 3: I want a deposit good faith, and on Monday, I

1203
01:02:21,000 --> 01:02:23,800
Speaker 3: want twenty five thousand dollars to let you look at

1204
01:02:23,840 --> 01:02:26,440
Speaker 3: my books. Because that's obviously something that he had to do,

1205
01:02:26,520 --> 01:02:29,960
Speaker 3: and I wanted to see that he was not just

1206
01:02:30,120 --> 01:02:32,560
Speaker 3: you know, pulling my chain, and he actually went through

1207
01:02:32,560 --> 01:02:36,880
Speaker 3: with all those wacky things which are a retailer's mentality,

1208
01:02:37,000 --> 01:02:39,840
Speaker 3: especially a Jewish retailer from New York who's used to

1209
01:02:39,840 --> 01:02:44,560
Speaker 3: selling art and antiques. Take a deposit, right. So when

1210
01:02:44,600 --> 01:02:49,000
Speaker 3: he got involved, the next mission was to get the

1211
01:02:49,040 --> 01:02:51,520
Speaker 3: series A fund the company so that we can expand.

1212
01:02:51,560 --> 01:02:54,560
Speaker 3: Where he introduced me to now the person who's now

1213
01:02:54,600 --> 01:02:58,240
Speaker 3: the CEO and a dear friend and really the man

1214
01:02:58,840 --> 01:03:04,200
Speaker 3: behind a lot of empowering my vision. His name is

1215
01:03:04,200 --> 01:03:07,600
Speaker 3: Michael Karsh and his wife Erica Carsh, also a partner

1216
01:03:07,600 --> 01:03:09,880
Speaker 3: in the very I mean, they were immersed in the

1217
01:03:09,920 --> 01:03:13,680
Speaker 3: project literally from the start. They put a small investment

1218
01:03:14,120 --> 01:03:17,160
Speaker 3: and it became like they were addicted right away. They

1219
01:03:17,200 --> 01:03:20,280
Speaker 3: loved the excitement of the business just like I did.

1220
01:03:20,360 --> 01:03:23,120
Speaker 3: And Michael was willing to put his money where his

1221
01:03:23,200 --> 01:03:25,520
Speaker 3: mouth was, and additionally, he put the time in. He

1222
01:03:25,560 --> 01:03:29,080
Speaker 3: spent a lot of time as a person who analyzed business.

1223
01:03:29,600 --> 01:03:31,680
Speaker 3: He spent a lot of time grooming me for the

1224
01:03:31,760 --> 01:03:33,760
Speaker 3: role that I would carry for a number of years

1225
01:03:33,840 --> 01:03:38,440
Speaker 3: as the CEO. And eventually, at a certain point I

1226
01:03:38,520 --> 01:03:42,520
Speaker 3: was waighing over my head as a CEO who could

1227
01:03:42,520 --> 01:03:46,640
Speaker 3: be accountable to millions of dollars of very serious investors' money,

1228
01:03:47,080 --> 01:03:48,880
Speaker 3: and it was kind of embarrassing to me. I didn't

1229
01:03:48,880 --> 01:03:51,720
Speaker 3: know how to answer certain questions. I didn't really fit

1230
01:03:51,760 --> 01:03:54,120
Speaker 3: the role of a CEO for a company that had

1231
01:03:54,880 --> 01:03:58,080
Speaker 3: investments from the guy that co found at Home Depot,

1232
01:03:58,120 --> 01:04:03,400
Speaker 3: can Langone and other big names in the investment industry.

1233
01:04:03,720 --> 01:04:07,000
Speaker 3: It didn't look right, and Michael wanted to be more involved.

1234
01:04:07,160 --> 01:04:10,200
Speaker 3: He was leaving his hedge fund when he took the

1235
01:04:10,600 --> 01:04:14,720
Speaker 3: front seat, it made sense because of his talent that

1236
01:04:14,840 --> 01:04:17,720
Speaker 3: he should be technically the CEO, and so we worked

1237
01:04:17,720 --> 01:04:21,080
Speaker 3: side by side together for about five years building the

1238
01:04:21,120 --> 01:04:26,520
Speaker 3: company based on a very closely shared mutual vision of

1239
01:04:26,560 --> 01:04:30,800
Speaker 3: what Juice Press could be. And the opportunity started to

1240
01:04:30,840 --> 01:04:32,920
Speaker 3: pour in and we had the money to back it.

1241
01:04:33,000 --> 01:04:37,160
Speaker 3: And I think that Michael's genius was taking a rugged,

1242
01:04:37,960 --> 01:04:41,360
Speaker 3: untamed savage like me and turning me into somebody that

1243
01:04:41,400 --> 01:04:44,960
Speaker 3: could focus and execute and put all kinds of structure.

1244
01:04:45,680 --> 01:04:48,800
Speaker 1: If you look back on your time building this company,

1245
01:04:48,840 --> 01:04:52,560
Speaker 1: and I'll say so far, what would you say has

1246
01:04:52,640 --> 01:04:56,920
Speaker 1: been something that was a huge failure that taught you everything?

1247
01:04:57,160 --> 01:05:00,720
Speaker 3: Don't open more than one store ever. Getting that's a joke.

1248
01:05:01,960 --> 01:05:05,080
Speaker 3: You know. It's very hard to look at anything you're

1249
01:05:05,120 --> 01:05:08,400
Speaker 3: doing in the course of business as a failure versus success.

1250
01:05:09,120 --> 01:05:12,920
Speaker 3: Everybody knows this who's in business. If you have twenty

1251
01:05:12,920 --> 01:05:16,280
Speaker 3: five businesses, five of them are going to suck, and

1252
01:05:16,920 --> 01:05:21,360
Speaker 3: you learn the most from your failures. Your successes could

1253
01:05:21,440 --> 01:05:25,480
Speaker 3: keep you in bad habits, and those bad habits will

1254
01:05:25,520 --> 01:05:29,680
Speaker 3: always come back to haunt you. So, in terms of failure,

1255
01:05:30,240 --> 01:05:32,720
Speaker 3: was juice was my skydiving business of failure? Yeah, I

1256
01:05:32,800 --> 01:05:36,040
Speaker 3: was making sixty two thousand dollars a year and I

1257
01:05:36,080 --> 01:05:38,800
Speaker 3: was jumping out of airplanes and having near death experiences

1258
01:05:39,280 --> 01:05:41,720
Speaker 3: six days a week. But it wasn't a failure. It

1259
01:05:41,800 --> 01:05:45,480
Speaker 3: was my college, it was my education. There was no

1260
01:05:45,560 --> 01:05:47,760
Speaker 3: failures in Juice Price. You know, there were things that

1261
01:05:47,800 --> 01:05:49,680
Speaker 3: we put on the menu that we tried because we

1262
01:05:49,720 --> 01:05:51,880
Speaker 3: thought it would work. We had to take them off

1263
01:05:51,920 --> 01:05:54,800
Speaker 3: because out of one hundred and twenty items, things are

1264
01:05:54,840 --> 01:05:58,080
Speaker 3: scoring one twenty in their ranking. You could say it's

1265
01:05:58,080 --> 01:06:00,960
Speaker 3: a failure, take it off the menu. The real thing

1266
01:06:01,080 --> 01:06:04,680
Speaker 3: is that you're doing more than averaging out your successes

1267
01:06:04,760 --> 01:06:06,840
Speaker 3: versus failures. You just have to have a lot of good,

1268
01:06:07,200 --> 01:06:10,520
Speaker 3: solid successes under your belt to make it into a

1269
01:06:10,560 --> 01:06:11,600
Speaker 3: sustainable business.

1270
01:06:12,560 --> 01:06:14,720
Speaker 2: Wow, talk about a mic drop man.

1271
01:06:15,440 --> 01:06:16,760
Speaker 3: Well, I'm not trying to drop the mic.

1272
01:06:16,800 --> 01:06:16,880
Speaker 2: You know.

1273
01:06:17,000 --> 01:06:20,600
Speaker 3: Look, I'm a middle aged guy with experience. I should

1274
01:06:20,680 --> 01:06:22,600
Speaker 3: know some of this stuff. It's just it's time.

1275
01:06:23,040 --> 01:06:26,680
Speaker 1: Well, time, time teaches you a lot. Last question always

1276
01:06:26,680 --> 01:06:29,760
Speaker 1: a staple on hurdle. You have an opportunity right now

1277
01:06:30,720 --> 01:06:34,280
Speaker 1: sitting here to offer your fifteen year old self, maybe

1278
01:06:34,320 --> 01:06:37,400
Speaker 1: your twenty year old self, a piece of advice looking

1279
01:06:37,440 --> 01:06:40,040
Speaker 1: back on some of the harder times when you were

1280
01:06:40,040 --> 01:06:40,720
Speaker 1: a teenager.

1281
01:06:41,040 --> 01:06:43,760
Speaker 2: What piece of advice do you offer that guy.

1282
01:06:43,560 --> 01:06:46,760
Speaker 3: Now, become a master of mathematics.

1283
01:06:47,040 --> 01:06:47,480
Speaker 2: That's it.

1284
01:06:47,760 --> 01:06:52,080
Speaker 3: That's it. Look, you know, well, you can't run a

1285
01:06:52,080 --> 01:06:56,200
Speaker 3: business if you don't have extraordinary talent and math. And

1286
01:06:56,320 --> 01:06:58,760
Speaker 3: if you have a personality too, and you're good at retail,

1287
01:06:58,960 --> 01:07:01,840
Speaker 3: you can't fail. And if you're a good executor, oh

1288
01:07:01,880 --> 01:07:05,400
Speaker 3: my god, you might make a few dollars. You know,

1289
01:07:05,520 --> 01:07:10,480
Speaker 3: it's very hard to talk to young people be for

1290
01:07:10,600 --> 01:07:13,080
Speaker 3: a certain age of their life. It's like talking to

1291
01:07:13,160 --> 01:07:16,760
Speaker 3: a wall. You can't have an attachment to that. You

1292
01:07:16,800 --> 01:07:19,320
Speaker 3: still have to give them the message, and for some

1293
01:07:19,440 --> 01:07:21,920
Speaker 3: years it takes twenty five years to sink in. Sometimes

1294
01:07:21,920 --> 01:07:24,800
Speaker 3: it never does. What I would have do, what I

1295
01:07:24,800 --> 01:07:27,360
Speaker 3: would do with fifteen year old Marcus is just tell

1296
01:07:27,440 --> 01:07:30,040
Speaker 3: him all the things I'm saying to you right now,

1297
01:07:30,720 --> 01:07:34,880
Speaker 3: and just repeat it and repeat it, and I'd understand

1298
01:07:34,920 --> 01:07:38,120
Speaker 3: that he's still going to bump into walls. I wouldn't

1299
01:07:38,160 --> 01:07:42,280
Speaker 3: change very much about my life. You know. If I

1300
01:07:42,360 --> 01:07:45,000
Speaker 3: wasn't sober all those years, I'd probably have a mass

1301
01:07:45,160 --> 01:07:50,720
Speaker 3: amount of regrets and dishonorable things. I've had a very fair,

1302
01:07:50,840 --> 01:07:56,200
Speaker 3: honest life, conducted myself with integrity. You know, I should

1303
01:07:56,200 --> 01:08:00,240
Speaker 3: have had closer relationships with my family. I'm not so

1304
01:08:00,320 --> 01:08:03,840
Speaker 3: good at that. You know. I articulate my passion and

1305
01:08:03,880 --> 01:08:07,120
Speaker 3: love for strangers much better. I have a great relationship

1306
01:08:07,160 --> 01:08:10,440
Speaker 3: with my wife. I have great friendships. I would definitely

1307
01:08:10,480 --> 01:08:14,440
Speaker 3: emphasize forcing myself to take more time to deal with

1308
01:08:14,480 --> 01:08:18,800
Speaker 3: the annoyance of my family and in business. You know,

1309
01:08:19,280 --> 01:08:22,200
Speaker 3: I couldn't say something like take more risk because everything

1310
01:08:22,240 --> 01:08:26,840
Speaker 3: I did was risky. I would probably beg all the

1311
01:08:26,960 --> 01:08:29,559
Speaker 3: versions of me throughout the years to care a lot

1312
01:08:29,680 --> 01:08:34,519
Speaker 3: less about material nonsense things. I don't need a gold Rolex,

1313
01:08:34,600 --> 01:08:37,599
Speaker 3: I don't need expensive cars. You don't need to have

1314
01:08:38,120 --> 01:08:41,600
Speaker 3: nine suits when you only need two. You know, I

1315
01:08:41,640 --> 01:08:43,680
Speaker 3: spent a lot of money because I was trying to

1316
01:08:43,720 --> 01:08:47,880
Speaker 3: fill a hole. And it's an infinity loop. You're spending

1317
01:08:47,960 --> 01:08:50,519
Speaker 3: more money on nonsense. You gotta work harder, you need

1318
01:08:50,520 --> 01:08:53,919
Speaker 3: more money. You need more money to spend money on nonsense,

1319
01:08:54,240 --> 01:08:57,280
Speaker 3: and it really doesn't lead to happiness for me. It's

1320
01:08:57,320 --> 01:08:59,720
Speaker 3: different for other people. At the stage I am in

1321
01:08:59,760 --> 01:09:02,120
Speaker 3: my life, I could say I have a few dollars,

1322
01:09:02,479 --> 01:09:04,960
Speaker 3: I've worked hard, I'm still working. I plan to work

1323
01:09:05,040 --> 01:09:09,439
Speaker 3: until I'm one hundred. I like being short sleeve shirt,

1324
01:09:09,640 --> 01:09:12,800
Speaker 3: covered in tattoos, wearing a pair of jeans. You should

1325
01:09:12,800 --> 01:09:15,320
Speaker 3: over You should underestimate me from the beginning. I should

1326
01:09:15,320 --> 01:09:17,240
Speaker 3: look like a guy that can't put a sentence together.

1327
01:09:17,520 --> 01:09:21,080
Speaker 3: And then when I talk, you say, oh, interesting guy,

1328
01:09:21,200 --> 01:09:24,400
Speaker 3: I don't need props. Yeah, my life was filled with

1329
01:09:24,479 --> 01:09:28,920
Speaker 3: props until more recently. You know, I would say more recently.

1330
01:09:29,800 --> 01:09:32,439
Speaker 1: I think it's funny the guy that likes to be

1331
01:09:32,600 --> 01:09:33,679
Speaker 1: in jeans and a T shirt.

1332
01:09:33,720 --> 01:09:36,320
Speaker 2: And again, here we are sitting in this nice suit.

1333
01:09:36,360 --> 01:09:38,400
Speaker 3: Paul Smith's soup, by the way, two thousand dollars time.

1334
01:09:39,040 --> 01:09:40,760
Speaker 3: This was the old money Marcus.

1335
01:09:40,880 --> 01:09:42,840
Speaker 2: Thanks so much for coming to hang out with me today.

1336
01:09:43,120 --> 01:09:45,720
Speaker 3: Thank you very much for having me. I apologize in

1337
01:09:45,720 --> 01:09:48,559
Speaker 3: advance for the ruckus that I've caused here on a

1338
01:09:48,680 --> 01:09:49,960
Speaker 3: very civilized show.

1339
01:09:50,120 --> 01:09:52,519
Speaker 1: You have not caused a ruckus. I'm so happy to

1340
01:09:52,560 --> 01:09:55,320
Speaker 1: have had you here at Smile Radio. Inside the Smile

1341
01:09:55,400 --> 01:09:58,960
Speaker 1: to go at the Freehand Hotel. Please take a moment

1342
01:09:59,000 --> 01:10:01,120
Speaker 1: to leave a quick review by clicking the link with

1343
01:10:01,200 --> 01:10:04,559
Speaker 1: the description to this episode. We all face multiple hurdles

1344
01:10:04,600 --> 01:10:06,960
Speaker 1: in life. I want to hear about yours, reach out

1345
01:10:07,000 --> 01:10:09,439
Speaker 1: to me Emily at Hurdle dot us. Connect with the

1346
01:10:09,479 --> 01:10:13,840
Speaker 1: podcast on Instagram and Twitter at Hurdle Podcast. Marcus, where

1347
01:10:13,840 --> 01:10:15,360
Speaker 1: do they find you? They got they're going to want

1348
01:10:15,400 --> 01:10:16,000
Speaker 1: to keep up with you.

1349
01:10:16,280 --> 01:10:19,519
Speaker 3: Well, we're we my friend Ralph and I, who's a

1350
01:10:19,520 --> 01:10:23,559
Speaker 3: brilliant talent who has a very successful podcast. We started

1351
01:10:23,640 --> 01:10:26,599
Speaker 3: a podcast of our own, which we we just got

1352
01:10:26,680 --> 01:10:28,960
Speaker 3: to prove from iTunes.

1353
01:10:28,600 --> 01:10:30,080
Speaker 2: That email is really exciting, by the.

1354
01:10:30,080 --> 01:10:31,960
Speaker 3: Way, it's going to be. It's a show that he

1355
01:10:32,080 --> 01:10:35,719
Speaker 3: titled The Sherpa and the Schmuck and the catch line

1356
01:10:35,800 --> 01:10:38,479
Speaker 3: is who's leading who? And it's really a show with

1357
01:10:38,600 --> 01:10:43,559
Speaker 3: a very a brilliant guy, Ralph, who really could care

1358
01:10:43,640 --> 01:10:47,000
Speaker 3: less about anything spiritual. You know, he's very happy to

1359
01:10:47,000 --> 01:10:49,920
Speaker 3: settle for being fifty percent happy. And it's a show

1360
01:10:49,960 --> 01:10:52,719
Speaker 3: that happened by accident of him and I just having

1361
01:10:52,800 --> 01:10:58,640
Speaker 3: our usual banter about business, health, relationships and just overall

1362
01:10:58,760 --> 01:11:01,960
Speaker 3: being content. And so we have ten episodes done. It's

1363
01:11:01,960 --> 01:11:03,639
Speaker 3: going to be out there, The Sherpa and the Schmuck

1364
01:11:04,040 --> 01:11:06,320
Speaker 3: And if you want to find me, Marcus and tebbe

1365
01:11:07,200 --> 01:11:09,799
Speaker 3: straight forward A N T. E. B I Instagram whatever.

1366
01:11:09,920 --> 01:11:13,320
Speaker 3: Google me, you'll see, Uh, I have no arrest record.

1367
01:11:14,080 --> 01:11:15,760
Speaker 3: I had that expense. I'm kidding. I never had a

1368
01:11:15,760 --> 01:11:18,840
Speaker 3: rest record. At juicepress dot com, we have all the

1369
01:11:18,840 --> 01:11:22,280
Speaker 3: social media tags. We're up to date Twitter, We're on

1370
01:11:22,880 --> 01:11:28,799
Speaker 3: Snapchat now, we're on what's that one? My daughter uses songly, songly?

1371
01:11:29,080 --> 01:11:29,680
Speaker 2: What is that?

1372
01:11:29,800 --> 01:11:31,840
Speaker 3: No, it's so childish. It's like you got to be

1373
01:11:31,880 --> 01:11:34,080
Speaker 3: eleven years old, and then you follow like there's things

1374
01:11:34,080 --> 01:11:34,760
Speaker 3: that kids are doing.

1375
01:11:34,920 --> 01:11:36,240
Speaker 2: You're everywhere. What you're saying is.

1376
01:11:36,320 --> 01:11:39,160
Speaker 3: Musically musically musically? Are you not on musically?

1377
01:11:39,439 --> 01:11:39,760
Speaker 2: I'm not.

1378
01:11:40,000 --> 01:11:41,880
Speaker 3: You just have to google it. You'll see it's all there.

1379
01:11:42,080 --> 01:11:42,759
Speaker 2: It's everywhere.

1380
01:11:43,400 --> 01:11:46,040
Speaker 3: Don't get anxiety about it. It's just there.

1381
01:11:46,720 --> 01:11:50,639
Speaker 1: I am at Emily a body, another hurdle conquered.

1382
01:11:51,080 --> 01:11:52,080
Speaker 2: Catch you guys next time