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Speaker 1: Welcome to the show. I am Rashan McDonald, the host

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Speaker 1: of Money Making Conversations Masterclass, where we encourage people to

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Speaker 1: stop reading other people's success stories and start planning their own.

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Speaker 1: Listen up as I interview entrepreneurs from around the country,

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Speaker 1: talk to celebrities and ask them how they are running

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Speaker 1: their companies, and speak with dog profits who are making

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Speaker 1: a difference in their local communities. Now, sit back and

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Speaker 1: listen as we unlock the secrets to their success on

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Speaker 1: Money Making Conversations Masterclass. Welcome to Rushan McDonald. That's right,

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Speaker 1: and as you know, I host the weekly Money Making

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Speaker 1: Conversations Masterclass show. The interviews and information that this show

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Speaker 1: provides are for everyone. It's time to start reading other

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Speaker 1: people's success stories and start living your own. If you

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Speaker 1: want to be a guest on my show, please visit

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Speaker 1: our website, Moneymakingconversations dot com and click the be a

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Speaker 1: Guest button. Let's get this show. I got some fantastic

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Speaker 1: guests on the show, and uh let's start. My guess

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Speaker 1: is a she's on call, she's on the holders, she's here,

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Speaker 1: right great. My guess is a trailblazing entrepreneur and beauty educator,

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Speaker 1: with over twenty one years in the industry as the

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Speaker 1: visionary behind the Look by Joy, She's crafted signature brow

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Speaker 1: techniques as eyebrow Techniques, and an innovation innovative beauty line

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Speaker 1: featuring the popular sixty second Browkit and signature lipsticks. Please

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Speaker 1: work with the Money Making Conversations Masterclass, Joy me.

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Speaker 2: Membing? Did they say that right, Joe? No, it's Joy

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Speaker 2: maybe jar maybein?

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Speaker 1: Please work with the Money Making Conversation master Class Joy Maybein?

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Speaker 1: And Joe got it out here phonetically spelled out. I

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Speaker 1: did all this big speech and I just messed it up.

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Speaker 1: I apologize. Work with the Money Making Conversation master Class.

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Speaker 2: Joy.

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Speaker 1: How you doing.

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Speaker 2: I'm great, I'm gray. I'm so happy to be here.

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Speaker 1: Well, thank you. You know, because of the fact that

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Speaker 1: you know this is a this is an entrepreneurial show.

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Speaker 1: And I and I you know, I have six sisters

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Speaker 1: or passed away to of them, I passed away, but

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Speaker 1: I have sisters all in my life, so I always

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Speaker 1: makeup was all around. I had a daughter, she's twenty seven,

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Speaker 1: so you know, beauty and fashion and looks and skincare

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Speaker 1: has always been a part of my life growing up.

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Speaker 1: Now tell us about a little bit about your background,

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Speaker 1: because I what do your website. You're a very fashionable person.

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Speaker 1: You seem to really lock into that culture of beauty.

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Speaker 1: What got you started joy?

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Speaker 2: Well, you know, I always was a makeup girl. But

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Speaker 2: you know, back when I was coming up, you know,

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Speaker 2: makeup wasn't really considered a career, you know what I'm saying.

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Speaker 2: So I always was into makeup. I was always into nails, hair,

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Speaker 2: right close all of this. I was a really really

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Speaker 2: girly girl. Even in how high school. I used to

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Speaker 2: do the makeup for my drill team sisters, for our

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Speaker 2: drill team performances. I did my friends makeups when we

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Speaker 2: you know, when we went out. And when I got

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Speaker 2: to college, I actually turned my my dorm room into

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Speaker 2: a eyebrow, like so long. I know it sounds no no, because.

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Speaker 1: In college I turned my dorm room into a piece

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Speaker 1: of shop. So I know exactly you an entrepreneurial spirits

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Speaker 1: start somewhere, you know what I'm saying.

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Speaker 2: Yeah, it's a sweet We had sweets before sweets was

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Speaker 2: even Invina.

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Speaker 1: Come on, now, come on now, let's let's let's talk

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Speaker 1: about you and that entrepreneurial spirit that early on because

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Speaker 1: I tell everybody it's not easy cutting hair, it's not

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Speaker 1: easy doing makeup. That's a gift. How did you really

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Speaker 1: start realizing that you had a talent to be able

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Speaker 1: to look at a person's face and put the right tone,

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Speaker 1: the right color, structure and bring out their their overall beauty.

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Speaker 2: I mean, I guess since I you know, I start

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Speaker 2: doing it as a child, and then I started doing

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Speaker 2: my friends, so you know, we started. I guess I started.

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Speaker 2: I was self taught and was learning as I was going,

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Speaker 2: you know. And then eventually when I got to as

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Speaker 2: I opened up the the my suite in the dorm.

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Speaker 2: I ended up working at a Cosmic Encounter while I

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Speaker 2: was in college, so that's when I started actually doing

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Speaker 2: makeup for the first time professionally or you know, at

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Speaker 2: somebody's business. And then I ended up working in the salon.

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Speaker 2: And that's when I at the salon, our main thing

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Speaker 2: was brows and lashes, so we were doing brows and

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Speaker 2: lash yeares before browse and lashes was a thing right

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Speaker 2: right about like twenty five years ago. Don't add my age, Okay,

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Speaker 2: I don't add up my age. I am telling you how

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Speaker 2: long it was, but only started doing and that you

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Speaker 2: said you had a math degree.

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Speaker 1: All right, don't worry about that. You look fantastic, joy

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Speaker 1: but your you know, the entrepreneurial spirit is what gets

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Speaker 1: to me is it's like, Okay, for instance, you have

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Speaker 1: licensings for cosmetology, cosmetologists licensing that you can go to.

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Speaker 1: Now when you come to makeup and all that, do

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Speaker 1: you have to go through any special training or get

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Speaker 1: license to do makeup?

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Speaker 2: So back in the day, if you want to work

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Speaker 2: on set, yeah, you would have to are working a salon,

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Speaker 2: you would have to have a license. So I am

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Speaker 2: a licensed cosmetologist and I got my license in the

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Speaker 2: during with an apprenticeship at the salon. So I'm licensed

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Speaker 2: in the state of Georgia. But but if you work

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Speaker 2: at a makeup counter, you do not need a license.

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Speaker 1: Okay, cool. So that means that anybody that can. So

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Speaker 1: when we go into these stores, these high end stores,

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Speaker 1: I see them all the time. They want you to

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Speaker 1: sniff some into some cologne, or want to come over

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Speaker 1: here for someone.

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Speaker 2: Have a license to sell person or put some lipsticks

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Speaker 2: on someone or anything like that. But you do have

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Speaker 2: because they're actually just testing it on you. You do

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Speaker 2: you're supposed to have a license to charge. So really

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Speaker 2: cosmetology is if you read the fine print, is these

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Speaker 2: reluicious services that you charge.

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Speaker 1: For right now, that's why you need Let's talk about you.

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Speaker 1: You like you said your girlfriends in high school, you know,

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Speaker 1: making everybody. Oh yeah, what Chorgie? You do my makeup?

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Speaker 1: Don't you mess with my page?

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Speaker 2: You go to college?

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Speaker 1: Now, how did you start setting rates though? You know,

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Speaker 1: like my pizza was just five dollars. I had a little,

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Speaker 1: little small pizza. I made it there five dollars. I

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Speaker 1: had a line out to do it. That was my

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Speaker 1: number because the crust only cost me twenty five cents. Okay.

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Speaker 1: I got made some ragu sauce. Okay, it was a

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Speaker 1: big old jaw, did about ten pizzas with that large jaw.

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Speaker 1: Then I put like about ten slices of pepperone ale,

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Speaker 1: and then I had my ground beef. You know, So

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Speaker 1: I had my price point. So I charged five dollars,

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Speaker 1: but I probably only spent by seventy five cents a pizza.

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Speaker 1: That was my price. So I was making probably about

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Speaker 1: four twenty you know what I'm saying about four twenty

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Speaker 1: five a pizza. So how did you get your price point?

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Speaker 2: I was kind of me and you were similar. We

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Speaker 2: probably was. We probably was in the dorm next to

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Speaker 2: me because I so I used to charge five dollars

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Speaker 2: if you bought your own razor, okay, in seven if

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Speaker 2: I had to supply one. Okay, So you know the

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Speaker 2: same thing the Raisors. You know, back then, a box

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Speaker 2: of Raisors is probably like fifty cent, right, you know

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Speaker 2: what I'm saying. So we were we were on the

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Speaker 2: same markup right, and it was on the same markup

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Speaker 2: you know, I mean, you know, it's you know, back

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Speaker 2: then it was kind of like, okay, let me see

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Speaker 2: where they charged. Okay, I'm a charge here, so you know,

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Speaker 2: And but as I got, as I got you know, license,

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Speaker 2: I got more experience, I was like, you know, were

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Speaker 2: going up, well the twenty five, you know, because this

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Speaker 2: is this is all these years in the game, all

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Speaker 2: this education. I'm quick, you know, I can get you

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Speaker 2: in and out. So you know, that's how the rates

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Speaker 2: are going up. And of course you know with time

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Speaker 2: they go up anyway. But you know, if somebody's out

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Speaker 2: there and they're trying to figure out how much you charge, yeah,

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Speaker 2: you can do like an analysis of what's around you,

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Speaker 2: but to still see what you have to offer, because

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Speaker 2: if you were, if you're the elite in the game,

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Speaker 2: then you are the lead in the game. It's like,

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Speaker 2: you're just talking about this these department stores, Well, the

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Speaker 2: same white T shirt is in that store and the

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Speaker 2: one is Target. They made by the same main factor.

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Speaker 2: It's just this, you know, how it's presented.

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Speaker 1: You're right, and that's important people understand. Branding is the case,

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Speaker 1: you know. So that's why you have your brand called

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Speaker 1: the Look by Joy. Now what is that look? Before

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Speaker 1: we go to break I want you to break that

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Speaker 1: down to us. And when did you really believe that

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Speaker 1: you had a brand that you could say basically and

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Speaker 1: it be a difference maker because you're a very competitive

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Speaker 1: feel beauty. Talk to us about that as an entrepreneur.

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Speaker 2: So the Look by Joy, you know, it started off

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Speaker 2: with just makeup. We'll start off with just brows. And

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Speaker 2: brows are my thing. People know me. If somebody see

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Speaker 2: me and they say where I know you from, I

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Speaker 2: just automatically say I've done you eyebrows and they're like yeah,

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Speaker 2: because I am clearly the brow lady. But and I've

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Speaker 2: always been quick. So a lot of people used to

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Speaker 2: come to me. Now I would. I am good, and

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Speaker 2: you know I haven't always been this good, but they

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Speaker 2: would come to me because I was quick. So when

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Speaker 2: I came out with my sixty second brow kit, that's

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Speaker 2: kind of where I got the name from, because somebody

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Speaker 2: was like, yo, I'm gonna take you a minute due

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Speaker 2: do a brow if that and I was like, okay.

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Speaker 2: So during COVID, when my clients couldn't get to me,

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Speaker 2: I put it to yet They're a kid for them

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Speaker 2: to you know, feeling their brows in less than a minute,

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Speaker 2: because that's what their thing was. They was like, okay,

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Speaker 2: we can we at home, we can feeling in. But

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Speaker 2: it's just taking me like ten minutes. It's taking me

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Speaker 2: fifteen minutes. I don't know where to start. So me

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Speaker 2: as a brand, of course, I'm known for brows, but

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Speaker 2: I'm also all I'm known for speed too. So yeah, now.

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Speaker 1: Let's talk about it. Because you you educated me here

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Speaker 1: a little bit. Here, Now you say fill it in,

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Speaker 1: because you've said that several times. What do you mean

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Speaker 1: when you say feel it in?

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Speaker 2: Now?

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Speaker 1: I'm sorry if my listeners are saying he don't know nothing,

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Speaker 1: because I don't.

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Speaker 2: Okay, it's stealing in just like if you go to

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Speaker 2: the barbershop and they feeling your hairline.

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Speaker 1: Okay, okay, okay.

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Speaker 2: So we're stealing our eyebrows with makeup.

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Speaker 1: Okay, okay. Now let me ask you this before we

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Speaker 1: go to break.

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Speaker 2: Should I be telling the girls secretly?

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Speaker 1: Well, you just live. You can't take it back. Now

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Speaker 1: it's out there now, Joy, look by Joey is telling

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Speaker 1: the truth. That's why she's on Money Making Conversation. It's

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Speaker 1: just masterclass. She been telling you. She's been in high

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Speaker 1: school telling everybody about beauty and joe you know, first

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Speaker 1: of all, what stands out to me is your personality.

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Speaker 1: That has to be a high end part of your

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Speaker 1: brand build correct.

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Speaker 2: Yeah it is, Yeah, it is. I mean I have

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Speaker 2: fun with it, you know. It's something I like doing.

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Speaker 2: I like interacting with my clients. And it's one thing

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Speaker 2: when I do teach my classes and I talk to

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Speaker 2: my mentees, I tell them that you you have got

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Speaker 2: to start being nice to people and you gotta start

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Speaker 2: having fun with people, because it's it's it's so many

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Speaker 2: people out there, but people want to come and look

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Speaker 2: good and feel good and It's transferable, especially as a

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Speaker 2: person is doing your services. They you know, feel good too,

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Speaker 2: you know, so I always you know, my mama gave

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Speaker 2: me the name Joy, so I just live up to it.

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Speaker 2: So when people come and they sit in my chair,

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Speaker 2: I like for them to leave happy, you know, to.

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Speaker 1: Look by Joy. We all gonna learn more about that

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Speaker 1: sixty second brow kit. And also she's gonna she gonna

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Speaker 1: tell me why why people whatch Some women in the

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Speaker 1: removed their ad lashes, they eyebrows, removed their eyebrows and

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Speaker 1: then draw them back. I gotta find that out too.

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Speaker 1: I gotta find that out.

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Speaker 3: Please don't go anywhere. We'll be right back with more

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Speaker 3: money Making Conversations Masterclass. Welcome back to the Money Making

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Speaker 3: Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass

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Speaker 3: continues online at Moneymakingconversations dot com and follow money Making

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Speaker 3: Conversations Masterclass on Facebook, Twitter, and Instagram.

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Speaker 1: She's been a joy? Did you like that Joy? Did

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Speaker 1: you learn to like?

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Speaker 2: Okay?

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Speaker 1: She's a visionary behind the Look by Joy. She's crafted

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Speaker 1: signature brow techniques and an innovative beauty line. Now Joy

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Speaker 1: Mentorship Mentorship that's really key. I talk about that line

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Speaker 1: on the show. And you know, you come into this

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Speaker 1: business young who had an impact on you, like maybe

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Speaker 1: pointed you in the right direction or really told you

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Speaker 1: to go for your your ideas and put in and

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Speaker 1: writing the business side, who's your mentor.

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Speaker 2: Well, So back in the day, I don't know if

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Speaker 2: the kids know that, we used to work in like

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Speaker 2: salons and it was all open, so you could go

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Speaker 2: and talk to the next person, the person next to you,

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Speaker 2: across from you, or in front of you. You know.

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Speaker 2: Now everybody had a sweep, so it kind of kind

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Speaker 2: of you know, in their own world. But we had

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Speaker 2: our own, you know, we were in the salon, so

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Speaker 2: a lot of the older stylists, you know, they gave

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Speaker 2: me a lot of tips on you know, what to do,

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Speaker 2: how to handle clients. My family, I come from an

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Speaker 2: entrepreneurial family, so my mom she used to have her

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Speaker 2: own home childcare. My aunts and uncles they own businesses,

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Speaker 2: so I would go to them ak them, you know,

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Speaker 2: on the business side. You know things that I needed

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Speaker 2: to know. And I always tell people I am a

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Speaker 2: business person first. I just have a my niche is beauty,

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Speaker 2: so whatever it is I go into it thinking about

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Speaker 2: from the business side. It's kind of like how you

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Speaker 2: were saying you knew the numbers for how much you

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Speaker 2: was making out for each pizza, and I knew how

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Speaker 2: much I was making out for each brow. But a

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Speaker 2: lot of people and I'm sure your listeners notice, and

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Speaker 2: they probably I'm probably calling them out. They don't know

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Speaker 2: they numbers. They don't know how much money, how much

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Speaker 2: it costs. They just know that they ain't in the

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Speaker 2: red or they are in the red, but they don't

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Speaker 2: know how far they are in and those numbers. And

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Speaker 2: that business is key.

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Speaker 1: It really is that that that price point of what

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Speaker 1: your services costs. Well, especially if you if you deal

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Speaker 1: with a service that provides a product, you know, making

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Speaker 1: food or like in your case, you know you're involved

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Speaker 1: in makeup, chemicals, all kinds of things. You know, your servicing,

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Speaker 1: your delivering things, all that's taken into you know. I've

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Speaker 1: known some people that made mistake not knowing that they should,

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Speaker 1: you know, allow the customer to pay for the delivery.

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Speaker 1: They thought they were so nervous, they didn't they didn't

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Speaker 1: know how to break that out. They put that into

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Speaker 1: their product. They eventually realized that was mistaken. People used

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Speaker 1: to paying for shipping and handling. But if you don't,

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Speaker 1: like you said, Jord, if you don't do your research,

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Speaker 1: that's a big mistake that people make on a regular basis.

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Speaker 1: Now let's talk about you and your business mind. Why

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Speaker 1: did you set up your business?

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Speaker 3: Now?

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Speaker 1: You was, like I said, you talked about your journey,

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Speaker 1: you know, you know, worked at a you know, storefront

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Speaker 1: at the counter excuse me, and then all of a

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Speaker 1: sudden you went to a typical beauty salon with no suites.

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Speaker 1: Everybody has a suite now they are or private booth.

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Speaker 1: How did you decide that? Okay, you know, something is

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Speaker 1: time for me to branch out and trust my instincts.

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Speaker 2: Now, before I even did that, I was like, I

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Speaker 2: always sold products. Okay, so with any of your listeners

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Speaker 2: that are service providers, you have to always have a product. Now,

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Speaker 2: I probably wasn't as in depth at the beginning as

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Speaker 2: I am now, of course, because I've been like the China,

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Speaker 2: I source my own products and in manufacturers. But I

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Speaker 2: would do something as simple as go to the beauty

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Speaker 2: supply store buy up all the stuff that I was using.

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Speaker 2: Like said, there was a pencil I would buy all

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Speaker 2: the pencils and I would sell them out of salon

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Speaker 2: and they'd be like, well, you got the front of

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Speaker 2: you supply store. And I would tell them, we'll go

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Speaker 2: down there and get it. Of course you can't get

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Speaker 2: it because I bought them off. No, you come back.

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Speaker 2: And then when they come back, they like, ain't have none,

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Speaker 2: So do you want to get this one TOI for

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Speaker 2: ten dollars a night? Like, because you're gonna need it,

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Speaker 2: you know. So I love it. I love it. And

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Speaker 2: the lady, the lady who owned the beauty Splice store,

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Speaker 2: she was like, I know you want all of the pencils, yep, but.

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Speaker 1: She didn't know your mark up. Though she didn't know

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Speaker 1: your mark up though it.

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Speaker 2: Wasn't none of her business.

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Speaker 1: I love it, you know. Me, when I was in

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Speaker 1: uh in high school, I used to go buy the lollipops,

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Speaker 1: you know I used to do. I was to buy

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Speaker 1: them for a nickels or something for a quarter, you know, yeah,

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Speaker 1: and that's what you do. I bought them all and

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Speaker 1: then you control that market chair. You walking around in

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Speaker 1: the high school with lollipops, and then well you're gonna

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Speaker 1: get the lollipops. Were got the lollipops. Okay, it's just

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Speaker 1: twenty five cents.

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Speaker 2: Brother, simple man, simple man.

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Speaker 1: And then people understand that once you control the market chair,

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Speaker 1: then you control the industry. And that is so we

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Speaker 1: know we're laughing about it, but that is how business

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Speaker 1: structure comes about.

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Speaker 2: Yeah, they do get them another on some on some pops,

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Speaker 2: go some lonipops.

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Speaker 1: Right now, let's talk about you. You know you said

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Speaker 1: you went to China, right.

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Speaker 2: Yeah, So this was so after I left the salon,

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Speaker 2: I ended up opening up my my counter and I did.

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Speaker 2: I got with the wholesaler and they help you. They

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Speaker 2: help you, you know, open up your business. So you basically

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Speaker 2: buy a product from them, and you know, you sell

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Speaker 2: their product. But I came into the business with the

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Speaker 2: with the product, business with a service. So I was

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Speaker 2: like the number one seller because I had a service

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Speaker 2: and I had a product, and you know, the services

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Speaker 2: are just like an intro to the product. So I

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Speaker 2: always tell people, Uh, the client can only come with

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Speaker 2: one set of brows, but they can leave with several products. Okay,

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Speaker 2: so if you got you one client the cutting his hell,

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Speaker 2: he only gonna come with one head. I never seen

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Speaker 2: nobody come with two heads that you didn't. But yeah,

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Speaker 2: he can leave with shampoo, he can leave with a brush,

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Speaker 2: he can leave with some die, he can leave with

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Speaker 2: a T shirt, he can leave whatever he leave. He

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Speaker 2: told the service is just the intro to the product cells. Okay, right,

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Speaker 2: so that's what people got to that gotta remember. So

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Speaker 2: when once I knew that, my in my mind, I said,

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Speaker 2: I got to get these products. The cost of my goods,

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Speaker 2: the cost of goods, it's the cost of my goods

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Speaker 2: down as much as I can. So I started researching

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Speaker 2: trade shows and reaching out the vendors, and then I

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Speaker 2: ended up going to get vendor trade shows in Las Vegas,

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Speaker 2: China and in Italy.

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Speaker 1: So yeah, wow, so how can we reach out and

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Speaker 1: get these products that you have to look by Joy,

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Speaker 1: the sixty second browdkit. Uh, these are in signature lipsticks.

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Speaker 1: How can we get this? I can reach out?

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Speaker 2: Okay, well okay, So of course I have my website Www.

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Speaker 2: Dot the look by Joy and that's Joi dot com.

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Speaker 2: And then all of my social media handles are the

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Speaker 2: look by Joy and that's Joi. So that's Facebook, Twitter, Instagram, Snapchat, everything,

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Speaker 2: it's all the look by Joy, And if you want

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Speaker 2: to get on my text message list, you can text

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Speaker 2: the word brows b r o ws two eight four

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Speaker 2: four nine eight seven zero zero for zero and that's

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Speaker 2: eight four four nine eight seven zero zero for zero,

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Speaker 2: and that's the word brows.

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Speaker 1: I'm gonna tell you some Joy, you are someone else,

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Speaker 1: and I say that as a compliment. You're entertaining your informative,

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Speaker 1: you are inspirational, you're motivational, and you are a Baullifier

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Speaker 1: all your you are. This is what I enjoy by

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Speaker 1: doing this show because I always feel that to be

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Speaker 1: successful you have to be personality driven, and you are

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Speaker 1: truly a personality, but you magined that with intelligence, with

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Speaker 1: cunning strategy, and I think that that's what makes a

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Speaker 1: successful entrepreneur. And I really appreciate you coming on my show,

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Speaker 1: and I definitely want to invite you back in the

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Speaker 1: future because you are somebody that entertains me. And I'm

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Speaker 1: sure if I'm being entertained, the audience is between entertained

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Speaker 1: as well, and I hopefully they will understand there's value

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Speaker 1: in the look by Joy. That's JOI. She's crafted signature

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Speaker 1: brow techniques. The innovative sixty second brow Kit and Signature Lipsticks.

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Speaker 1: Thank you Joy for coming on my show, money Making

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Speaker 1: Conversations Masterclass.

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Speaker 2: Thank you, thank you, thank you. I really appreciate you.

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Speaker 1: This has been another edition of Money Making Conversation Masterclass

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Speaker 1: posted by me Rashaun McDonald. Thank you to our guests

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Speaker 1: on the show today and thank you. I'll listen to

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Speaker 1: Art now. If you want to listen to any episode

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Speaker 1: I want to be a guest on the show, Visit

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Speaker 1: Moneymakingconversations dot com. Our social media handle is Moneymaking Conversation.

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Speaker 1: Join us next week and remember to always leave with

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Speaker 1: your gifts. Keep winning.