WEBVTT - Bloomberg Businessweek Weekend - January 27th, 2023

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<v Speaker 1>This is Bloomberg business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>bloom all business finance and tech news. The Bloomberg Business

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<v Speaker 1>Week Podcast with Carol Masser and Tim stinebec from Bloomberg Radio.

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<v Speaker 1>The Bloomberg Big Take story in the upcoming new issue

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<v Speaker 1>of Bloomberg Business Week add on newstands tomorrow, already online

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<v Speaker 1>at Bloomberg dot com slash business Week. It's also on

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<v Speaker 1>the Bloomberg Terminal. The story Tim taps into how traditional

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<v Speaker 1>economic indicators, well they can't predict the timing of a downturn,

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<v Speaker 1>and then some of the newer forecasting methods they're just

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<v Speaker 1>kind of untested. Yeah, this is why I calling us

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<v Speaker 1>recession is trickier than ever before, especially with all the

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<v Speaker 1>mixed signals that we're getting. It is just not easy.

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<v Speaker 1>We hear over and over again, it's not easy from CFOs,

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<v Speaker 1>it's tough. Here with the story we got Bloomberg News

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<v Speaker 1>US econom reporter Katya Dmitrieva on zoom VI in the

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<v Speaker 1>ninety nine one studio and Bloomberg Bureau in Washington, d C.

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<v Speaker 1>Along with the editor of Business Week Joe Webber, he's

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<v Speaker 1>here in the bloom Berk Interactive Broker's studio. Come on, Joel.

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<v Speaker 1>I thought this was easy. I thought all you had

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<v Speaker 1>to do was be the national view of economic research

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<v Speaker 1>and you just you know, say, look in your crystal ball.

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<v Speaker 1>And I thought that tells you exactly when the recession

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<v Speaker 1>may or may not know. Yeah, and on top of

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<v Speaker 1>that that no pressure for economists here because they've had

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<v Speaker 1>some noteworthy misses. Uh, you know, there's an inflation thing

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<v Speaker 1>and some GDP. Yeah. So so really, what's what's happened

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<v Speaker 1>here is this, Uh, there's been a proliferation of data.

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<v Speaker 1>Everybody's got an opinion now, right, gad you And and

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<v Speaker 1>what is the best we can come up with with

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<v Speaker 1>how to figure out how to call a recession? Yeah,

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<v Speaker 1>there's a lot of data, you know, in addition to

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<v Speaker 1>the traditional indicators, you also have all of the new ones.

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<v Speaker 1>You know, everything from the open table restaurant reservations to

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<v Speaker 1>where people are flying and if they're flying, if they're

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<v Speaker 1>coming back into the office, and then even things like

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<v Speaker 1>plastic surgery. Some economists like to look at that as

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<v Speaker 1>a gauge of so of how much people are spending

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<v Speaker 1>on things that are completely discretionary of the time. So

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<v Speaker 1>you have a lot of stuff to look at. Um,

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<v Speaker 1>and unfortunately, you know, unfortunately it's no easier this time

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<v Speaker 1>around with this data than it was, for example, during

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<v Speaker 1>the last recession or pre COVID I should say, twenty nineteen,

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<v Speaker 1>when everyone was thinking, okay, we're due for a recession

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<v Speaker 1>before times the PC pre COVID times. Um, you know,

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<v Speaker 1>I think right now, Uh, there is some indication of stress. Um,

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<v Speaker 1>there is some indication that things are slowing down. But

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<v Speaker 1>the tricky thing is trying to figure out when you're

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<v Speaker 1>piecing together all these different pieces of the economy, Um,

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<v Speaker 1>is the image that you get that we're entering a

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<v Speaker 1>recession or is it simply a renormalization and kind of

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<v Speaker 1>a slowing down to something we might have seen. So

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<v Speaker 1>that's what's proving very difficult for for a lot of it.

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<v Speaker 1>Ponymous right now, I'm so glad we're talking to you

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<v Speaker 1>right now. We we just spoke with Mario Cordero, who

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<v Speaker 1>runs the Port of Long Beach, and he was saying that, um,

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<v Speaker 1>you know, we kind of like tried to hold his

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<v Speaker 1>feet to the fire and get him to say whether

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<v Speaker 1>or not we're in a recession, whether or not he

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<v Speaker 1>sees one coming. I mean, this is the guy who

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<v Speaker 1>can look out his window and see the economic activity.

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<v Speaker 1>You know, how many ships are lined up in the

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<v Speaker 1>economic activity that's taking part. And he wouldn't. He was like,

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<v Speaker 1>I'm on team soft landing, but he wasn't comfortable making

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<v Speaker 1>a call. We said like yes or no, and he

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<v Speaker 1>wouldn't do it. Yeah, he wouldn't do it, right, Yeah,

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<v Speaker 1>you know, I mean that's the exact same experience that

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<v Speaker 1>you're going to get with a lot of other economists

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<v Speaker 1>right now. I mean even Claudia Sam you know, she

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<v Speaker 1>created the some rule. Uh, this is sort of when

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<v Speaker 1>you talk about art versus science and economy. This is

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<v Speaker 1>pretty much as science as you can get. You know.

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<v Speaker 1>It's a line on a chart attracts the unemployment rate

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<v Speaker 1>over time compared to the sort of past twelve months

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<v Speaker 1>unemployment rate, and it is very accurate in terms of

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<v Speaker 1>predicting at a certain point. Okay, we've entered a recession.

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<v Speaker 1>And yet even when I was chatting with her, she

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<v Speaker 1>was saying, you know, I hope that it's wrong this

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<v Speaker 1>time around, and there's a chance that it might be wrong.

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<v Speaker 1>This time around, because the consumer outlook is still pretty

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<v Speaker 1>strong and we haven't seen a lot of kind of

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<v Speaker 1>impact negative impact in the labor market yet. Um. And again,

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<v Speaker 1>I mean, we could enter a situation where consumer spending

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<v Speaker 1>managers to hold up. Right. So we saw the retail

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<v Speaker 1>sales figures for the past few months pretty dismal, but

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<v Speaker 1>we're coming off of that high, right, So, um, we

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<v Speaker 1>could enter a situation where companies have a bit more

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<v Speaker 1>room to cut prices now, um, now that the FED

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<v Speaker 1>is kind of done its job and we're seeing inflation

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<v Speaker 1>slow down a bit. Um, And then we could have

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<v Speaker 1>consumers saying, Okay, I'm going to keep spending, maybe not

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<v Speaker 1>like I did two years ago or a year ago,

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<v Speaker 1>but you know, I'm going to keep this economy going.

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<v Speaker 1>Everyone's going to keep doing their part. Uh. So it's

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<v Speaker 1>just still a big question mark words later, you know,

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<v Speaker 1>twenty economists interviews later, and it's still to be do

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<v Speaker 1>my part. Um, So what about the yield curve Because

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<v Speaker 1>that's then as you write a tried and true recession indicator,

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<v Speaker 1>does it still hold as much weight as we've always

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<v Speaker 1>thought or is it sort of slightly maybe less? And

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<v Speaker 1>these other things kind of take into account, like what

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<v Speaker 1>what's the new uh, you know, the new thinking on

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<v Speaker 1>inverted yield curves. Yeah, the yield curve is a funny

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<v Speaker 1>one people people love it and it's a great Um.

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<v Speaker 1>It's a great indicator of what investors are thinking and

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<v Speaker 1>whether they see kind of a recession down the road.

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<v Speaker 1>And it's pretty straightforward. Um when sort of the short

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<v Speaker 1>versus long term the curve inverts, like it's a it's

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<v Speaker 1>a signal. It's one signal of many signals. Um, But

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<v Speaker 1>how does it compare with a drop in sales of

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<v Speaker 1>men's underwear? Yeah? Yeah, I know Alan Green's fans favorite

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<v Speaker 1>or used to be his favorite indicator. Um. You know,

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<v Speaker 1>it's it's more accurate than a lot of other indicators. Thing.

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<v Speaker 1>The thing with the yield curban version, though, is that

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<v Speaker 1>there could be a false positive. So we have in

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<v Speaker 1>the nineteen sixties where the yield curve inverted and we

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<v Speaker 1>didn't have a recession immediately afterwards. And we also had

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<v Speaker 1>the yield curve inverting twice at least twice last year,

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<v Speaker 1>and we're you know, I mean you could talk to

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<v Speaker 1>some economists they'd argue we're already in a recession. But

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<v Speaker 1>we don't see, um, the traditional signs of a recession

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<v Speaker 1>right this very second. So you could maybe even call

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<v Speaker 1>call that a false positive. So with a lot of

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<v Speaker 1>these indicators, like you really have to take them all together,

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<v Speaker 1>so yield curve plus the so rule plus you know,

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<v Speaker 1>for example, the Conference Boards Leading Indicator index, which is

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<v Speaker 1>weakening and flashing rent. And it's gonna wait for a

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<v Speaker 1>year when everybody says, oh, guess what we were in

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<v Speaker 1>It already happened. Hey, listen, how does though there's a

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<v Speaker 1>great sound bite in your in your story are a

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<v Speaker 1>great quote about how this is the most traditional of

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<v Speaker 1>traditional recessions in a couple of decades, right the last

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<v Speaker 1>two we know, right, we had the financial meltdown, the

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<v Speaker 1>housing crisis, that's one, and then you had a pandemic

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<v Speaker 1>that shut down the economy thirty seconds left her. It

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<v Speaker 1>being traditional makes it easier or harder to call. It

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<v Speaker 1>makes it just as hard to call. I mean, we're

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<v Speaker 1>lucky this time and that right now we don't have

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<v Speaker 1>a black Swan event at least not yet fingers crossed

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<v Speaker 1>like we did for the last two, especially the last

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<v Speaker 1>pandemic recession. Um. But it doesn't make it any easier.

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<v Speaker 1>In fact, I would argue it makes it harder because

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<v Speaker 1>you're seeing uh, you know, kind of a slowdown of demand,

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<v Speaker 1>but you're also seeing these mixed signals of like positive

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<v Speaker 1>things happening in the economy. So I would say it's

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<v Speaker 1>it's just as hard as it was before. That was

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<v Speaker 1>Katia Dmitrieva. She's a US economy reporter for Bloomberg News.

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<v Speaker 1>Business Week editor Joel Webber. We'll be back with us

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<v Speaker 1>just a bit later. Really relevant story, right, especially with

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<v Speaker 1>that FED meeting coming this week. It's tricky for the FED.

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<v Speaker 1>It's tricky for calling a US recession and envy those jobs, Caroll, No,

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<v Speaker 1>not at all all right. Well, one of the confounding

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<v Speaker 1>metrics that Katia wrote about was jobs data. Since the start,

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<v Speaker 1>we've seen mass layoffs from the likes of Microsoft, Amazon, Alphabet, Ford,

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<v Speaker 1>also three M, Spotify, and IBM. Just this past week,

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<v Speaker 1>but we had another weekly jobtless claims number that showed

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<v Speaker 1>the labor market still tight. Yeah, government jobs data still

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<v Speaker 1>depicting a rather tight labor market here in the US.

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<v Speaker 1>For a closer look at some key job trends, we

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<v Speaker 1>caught up with Dr Mona Moore, sed she's the founder

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<v Speaker 1>and CEO at Generation. It's an independent nonprofit that was

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<v Speaker 1>founded by mackenzie to help prepare people for the workforce.

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<v Speaker 1>We've got with us this afternoon. Dr Mona Moore set

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<v Speaker 1>founder and CEO at Generation. This is an independent nonprofit.

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<v Speaker 1>It was founded a few years ago by McKenzie to

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<v Speaker 1>help prepare people for jobs. She joins s via zoom

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<v Speaker 1>from Washington, d C. Dr Morshed, good to have you

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<v Speaker 1>with us this afternoon. I want to talk more about

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<v Speaker 1>Generation just a second. But first of all, I want

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<v Speaker 1>to get your thoughts on on what we're seeing in

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<v Speaker 1>terms of layoffs. And I want to look at this

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<v Speaker 1>in the context of, you know, we're still in a

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<v Speaker 1>jobs market that's you know, really really tired. I mean

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<v Speaker 1>unemployment rate it's historically low still absolutely so, there are

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<v Speaker 1>a number of things happening right now. Um. Obviously, we're

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<v Speaker 1>all waking up to headlines every day where there are

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<v Speaker 1>slews of job cuts which are being announced. Um. That

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<v Speaker 1>has a couple of ramifications. Um. First of all, obviously

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<v Speaker 1>it means adversity for those individuals and those families. But

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<v Speaker 1>what we're also saying is that there's a slowdown in

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<v Speaker 1>new higher vacancies as well, UM in addition to the

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<v Speaker 1>job cuts, and so there are two forces happening at

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<v Speaker 1>the moment um. For those individuals who are spending a

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<v Speaker 1>slowdown in new higher vacancies, what does that mean? So

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<v Speaker 1>for postings for new hires, there's a slowdown in those.

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<v Speaker 1>So there's both cuts as well as a slowdown and hiring.

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<v Speaker 1>So it affects two populations, those currently in jobs who

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<v Speaker 1>are losing them and those who are applying a fresh

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<v Speaker 1>to new jobs. And so we're are starting to see day,

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<v Speaker 1>at least in the US of UM it taking three

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<v Speaker 1>to six months for people to find jobs in certain pockets.

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<v Speaker 1>Now that's a certain picture. Now important to recognize the

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<v Speaker 1>headlines that we see in the US do not apply

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<v Speaker 1>equally across the world. So we're also seeing other geographies

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<v Speaker 1>where there's been no slowdown at all in terms of hiring.

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<v Speaker 1>And we're also seeing that UM although for tech jobs

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<v Speaker 1>in particular, you might find slowdowns in tech companies, but

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<v Speaker 1>there are other companies and other sectors. So it might

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<v Speaker 1>be in the financial sector, it might be in manufacturing

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<v Speaker 1>who are looking to hire for tech roles, and so

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<v Speaker 1>that's another area of opportunity. Well, right, I mean, does

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<v Speaker 1>this remind you at all of another job cycle? H

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<v Speaker 1>two thousand and eight? Seriously? Seriously? Well, hopefully we don't

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<v Speaker 1>reach that. I mean, so look, I think that what's

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<v Speaker 1>what's important is to recognize this is all cyclical, right,

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<v Speaker 1>and this cycle will take about two years to work

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<v Speaker 1>itself out if if history is any indicator, um, so

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<v Speaker 1>we're seeing a crunch and then again slow hiring, um,

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<v Speaker 1>but then it will open up again. And and very

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<v Speaker 1>importantly for job seekers is looking for those pockets where

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<v Speaker 1>there is continued hiring and and that may not be

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<v Speaker 1>in the tech sector, so it could be tech roles

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<v Speaker 1>in other sectors. So is it safe to say, and

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<v Speaker 1>just to kind of a little bit of a conclusion here,

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<v Speaker 1>when we look at the data points that come from

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<v Speaker 1>the government and elsewhere on the on the job market,

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<v Speaker 1>which continue to show strength in the job market, are

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<v Speaker 1>you saying it's really not the true picture or the

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<v Speaker 1>full picture. It's a partial picture, right, you know, So

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<v Speaker 1>again there is a partial when you look at which

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<v Speaker 1>sectors are hiring versus where is there a slowdown. It's

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<v Speaker 1>partial in terms of is it a global phenomena or

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<v Speaker 1>is it a us phenomena UM. And then there is

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<v Speaker 1>also a question I would say of demographics UM, because

0:12:06.679 --> 0:12:11.160
<v Speaker 1>one thing that I will emphasize is that age matters

0:12:11.360 --> 0:12:14.720
<v Speaker 1>when it comes to hiring. UM. We've done research and

0:12:14.720 --> 0:12:17.640
<v Speaker 1>others have done research as well when you look at

0:12:17.760 --> 0:12:21.040
<v Speaker 1>what happens when when you are aged forty plus it

0:12:21.200 --> 0:12:25.240
<v Speaker 1>becomes much harder to find a job. That is why

0:12:25.360 --> 0:12:28.400
<v Speaker 1>the majority of the long term unemployed six months or

0:12:28.440 --> 0:12:31.640
<v Speaker 1>more are age forty plus. And that's across the O, E, C. D.

0:12:32.240 --> 0:12:37.880
<v Speaker 1>So age matters here too and will impact unfortunately due

0:12:37.880 --> 0:12:41.880
<v Speaker 1>to pervasive agism that we consistently see across employers and

0:12:41.880 --> 0:12:45.440
<v Speaker 1>across geographies of how fast can you get yourself back

0:12:45.480 --> 0:12:48.400
<v Speaker 1>into a job. So what's the focus for you at

0:12:48.400 --> 0:12:51.439
<v Speaker 1>generation in terms of the types of the people who

0:12:51.840 --> 0:12:56.920
<v Speaker 1>find themselves without jobs placing them age range? Yeah, So

0:12:57.040 --> 0:13:00.760
<v Speaker 1>at generation we support adults of all a is UM

0:13:00.840 --> 0:13:06.720
<v Speaker 1>so from eighteen years old to plus UM, and our

0:13:07.360 --> 0:13:11.880
<v Speaker 1>learners are typically so first, they typically have a secondary

0:13:11.880 --> 0:13:16.920
<v Speaker 1>school degree background UM. Over half our female the majority

0:13:16.960 --> 0:13:21.240
<v Speaker 1>have dependence UM and they we are either placing them

0:13:21.360 --> 0:13:25.520
<v Speaker 1>into their first job or we are supporting those who

0:13:25.559 --> 0:13:27.760
<v Speaker 1>are age forty five plus and who may, for example,

0:13:27.800 --> 0:13:30.319
<v Speaker 1>have been spending the last ten years working in retail

0:13:30.440 --> 0:13:33.120
<v Speaker 1>or in logistics, and supporting to put them into green

0:13:33.240 --> 0:13:36.319
<v Speaker 1>jobs or into tech jobs or whatever it might be. UM.

0:13:36.400 --> 0:13:39.040
<v Speaker 1>So what we do is train and place learners into

0:13:39.080 --> 0:13:42.559
<v Speaker 1>careers that otherwise would have been inaccessible. So I want

0:13:42.559 --> 0:13:45.440
<v Speaker 1>to go back to something that you said earlier about

0:13:45.480 --> 0:13:48.360
<v Speaker 1>this being reminding you of of two thousand eight. And

0:13:49.160 --> 0:13:50.680
<v Speaker 1>you know, if we go back to two thousand and eight,

0:13:50.840 --> 0:13:55.319
<v Speaker 1>the unemployment rate was right now it's at three point

0:13:55.360 --> 0:13:58.160
<v Speaker 1>six percent. So what else about the environment right now

0:13:58.160 --> 0:14:00.400
<v Speaker 1>that you're seeing out there tells you that this is

0:14:00.440 --> 0:14:04.079
<v Speaker 1>similar to back then. I'm just not seeing it. There's

0:14:04.200 --> 0:14:07.959
<v Speaker 1>UM an element of what I'll just call copycat behavior UM,

0:14:08.000 --> 0:14:10.880
<v Speaker 1>which is when employers start to see that some companies

0:14:10.920 --> 0:14:15.520
<v Speaker 1>are doing layoffs, it starts to make everyone much more conservative. UM.

0:14:15.600 --> 0:14:19.760
<v Speaker 1>And that is and that is with regards to new hires.

0:14:19.960 --> 0:14:21.880
<v Speaker 1>And so the question for us is because we are

0:14:21.920 --> 0:14:26.480
<v Speaker 1>often placing people into entry level roles irrespective of which

0:14:26.480 --> 0:14:29.720
<v Speaker 1>profession it's in, and so you start to see it

0:14:29.760 --> 0:14:32.960
<v Speaker 1>taking longer to get people into rolls. So it's not

0:14:33.080 --> 0:14:35.200
<v Speaker 1>that they will not make it, but you know it.

0:14:35.320 --> 0:14:38.160
<v Speaker 1>Whereas before we could support someone within three months, it

0:14:38.240 --> 0:14:41.480
<v Speaker 1>might now take six months, um and so, and we're

0:14:41.520 --> 0:14:44.920
<v Speaker 1>seeing this also in the reticence of employers to also

0:14:45.080 --> 0:14:47.560
<v Speaker 1>commit to saying, you know, these are the vacancies which

0:14:47.560 --> 0:14:50.000
<v Speaker 1>we're going to have this month or that month. Everyone

0:14:50.120 --> 0:14:53.160
<v Speaker 1>is watching and waiting to see what happens. In addition,

0:14:54.200 --> 0:14:56.840
<v Speaker 1>the I m F recently came out to say that

0:14:56.880 --> 0:14:59.200
<v Speaker 1>you know, a third of the world's economies are going

0:14:59.240 --> 0:15:01.240
<v Speaker 1>to go into recess in this year, which is a

0:15:01.280 --> 0:15:05.480
<v Speaker 1>big deal. Um. So twenty three is very much a

0:15:05.840 --> 0:15:11.120
<v Speaker 1>watch and wait and observed. You know, mona earlier you

0:15:11.160 --> 0:15:13.040
<v Speaker 1>said the government date, it's a partial picture of what's

0:15:13.040 --> 0:15:16.000
<v Speaker 1>going on in the US labor market. So having said that,

0:15:16.240 --> 0:15:19.040
<v Speaker 1>based on what you're saying, it sounds to me that

0:15:19.280 --> 0:15:22.320
<v Speaker 1>very soon we might see some of this show up.

0:15:22.440 --> 0:15:28.800
<v Speaker 1>Is that your expectations. The expectation is absolutely that over

0:15:28.880 --> 0:15:31.480
<v Speaker 1>the coming months we're going to see not just for

0:15:31.520 --> 0:15:34.120
<v Speaker 1>the U. S economy, but for the world how resilient

0:15:34.840 --> 0:15:38.440
<v Speaker 1>is the hiring going to be. And it will obviously

0:15:38.840 --> 0:15:41.080
<v Speaker 1>nothing will ever be true across the entire world, but

0:15:41.120 --> 0:15:44.400
<v Speaker 1>it will be in pockets. Um. So you'll find some sectors.

0:15:44.440 --> 0:15:47.920
<v Speaker 1>You know, clearly the tech sector is heavily affected right now, um,

0:15:47.960 --> 0:15:50.600
<v Speaker 1>but you may not see that same trend in green

0:15:50.680 --> 0:15:53.360
<v Speaker 1>jobs or in healthcare. And so this is why it's

0:15:53.400 --> 0:15:57.080
<v Speaker 1>so important to look at the picture sector by sector

0:15:57.080 --> 0:16:02.479
<v Speaker 1>and not just economy wide. Older workers. Do we need them? Absolutely?

0:16:02.520 --> 0:16:07.280
<v Speaker 1>We need them? Um. You know, I think the age

0:16:07.320 --> 0:16:13.240
<v Speaker 1>forty plus population is a remarkable asset that should be

0:16:13.560 --> 0:16:15.760
<v Speaker 1>much more employed than is the case. You have a

0:16:15.760 --> 0:16:18.240
<v Speaker 1>bunch of people around the news room and our kids

0:16:18.240 --> 0:16:20.080
<v Speaker 1>who are listening to the like when did forty five

0:16:20.160 --> 0:16:25.560
<v Speaker 1>become old? Because when you look at the when, when

0:16:25.600 --> 0:16:28.880
<v Speaker 1>you look at government stats, the majority of the long

0:16:29.000 --> 0:16:33.880
<v Speaker 1>term unemployed or age forty five plus? What it? As

0:16:33.880 --> 0:16:35.760
<v Speaker 1>soon as you know, I say this to you as

0:16:35.760 --> 0:16:38.360
<v Speaker 1>a fifty one year old. I recently had a birthday, um,

0:16:38.600 --> 0:16:43.080
<v Speaker 1>and so thank you. It's interesting because you know, we

0:16:43.200 --> 0:16:46.160
<v Speaker 1>talk about aging demographics and the impact it can have

0:16:46.480 --> 0:16:48.960
<v Speaker 1>on a country's economy. Right. We've talked about it, certainly

0:16:49.000 --> 0:16:51.359
<v Speaker 1>with Japan, We've talked about it with the US. Increasingly

0:16:51.360 --> 0:16:54.000
<v Speaker 1>we've talked about it even with China, who's seeing an

0:16:54.000 --> 0:16:57.480
<v Speaker 1>aging population in the costs that that has in in

0:16:57.560 --> 0:17:02.360
<v Speaker 1>so many different ways. UM, I don't know. I'm not

0:17:02.400 --> 0:17:04.480
<v Speaker 1>pretty sure what the smart I mean. Should we be

0:17:04.480 --> 0:17:06.600
<v Speaker 1>putting these people to work? Isn't that better for the

0:17:06.600 --> 0:17:08.480
<v Speaker 1>global economy? Or tim? What do you think? Well? Have

0:17:08.520 --> 0:17:10.840
<v Speaker 1>one question for him on a ten seconds Okay, if

0:17:10.880 --> 0:17:13.000
<v Speaker 1>somebody really young is listening right now thinking about what

0:17:13.040 --> 0:17:15.879
<v Speaker 1>they're studying in college or studying in trade school, what

0:17:15.880 --> 0:17:21.719
<v Speaker 1>should it be? Uh? I get this question frequently now,

0:17:21.840 --> 0:17:25.200
<v Speaker 1>so look, I'm going to give a practice to answer,

0:17:25.240 --> 0:17:29.639
<v Speaker 1>which very quickly. It's about how quickly you learn. It

0:17:29.840 --> 0:17:32.200
<v Speaker 1>is often not about what you learn, it's how quickly

0:17:32.240 --> 0:17:35.680
<v Speaker 1>you learned. I like that interesting. Alright, some really thoughts

0:17:35.720 --> 0:17:38.520
<v Speaker 1>in terms of today's labor market. Dr Monamore said, founder

0:17:38.560 --> 0:17:41.119
<v Speaker 1>and CEO of Generation, via Zoom from Washington, d C.

0:17:41.640 --> 0:17:45.200
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:17:45.200 --> 0:17:47.879
<v Speaker 1>live week days from two to five pm Eastern on

0:17:47.960 --> 0:17:51.720
<v Speaker 1>Bloomberg Radio, the Bloomberg Business Band You Two. You can

0:17:51.760 --> 0:17:55.080
<v Speaker 1>also listen live to our flagship New York station, Just

0:17:55.119 --> 0:17:59.880
<v Speaker 1>Say Alexa, Play Bloomberg, E Love and Verdi. A wind

0:18:00.040 --> 0:18:03.359
<v Speaker 1>turbine taller than the Statue of Liberty collapse last June

0:18:03.800 --> 0:18:08.080
<v Speaker 1>in UH Aims ninety miles northwest of Oklahoma City, and

0:18:08.080 --> 0:18:11.159
<v Speaker 1>a few days later another one tim collapsed in Colorado.

0:18:11.400 --> 0:18:13.440
<v Speaker 1>The instances are part of a rash of recent wind

0:18:13.440 --> 0:18:16.920
<v Speaker 1>turbine malfunctions across the US and Europe, ranging from failures

0:18:16.920 --> 0:18:20.040
<v Speaker 1>of key components to full collapses. Writing about it in

0:18:20.040 --> 0:18:22.000
<v Speaker 1>the new issue of Bloomberg Business Week is Ryan Bean,

0:18:22.080 --> 0:18:24.520
<v Speaker 1>industrials reporter for Bloomberg News. He joins us along with

0:18:24.520 --> 0:18:27.080
<v Speaker 1>the editor of the magazine, Joel Webber. Both are in

0:18:27.080 --> 0:18:30.080
<v Speaker 1>our Bloomberg Interactive Broker's Studio. This story, by the way,

0:18:30.080 --> 0:18:31.800
<v Speaker 1>it's in the new issue of Business Week. It's out

0:18:31.800 --> 0:18:33.920
<v Speaker 1>on news stands later this week. You can already read

0:18:34.200 --> 0:18:36.440
<v Speaker 1>the story online at Bloomberg dot com, slash business Week

0:18:36.480 --> 0:18:39.480
<v Speaker 1>and of course always on the Bloomberg terminal. Joel, I

0:18:39.480 --> 0:18:41.800
<v Speaker 1>want to start with you, how how bad is this?

0:18:41.840 --> 0:18:43.480
<v Speaker 1>I mean, do we do we? You know? Are these

0:18:43.480 --> 0:18:45.639
<v Speaker 1>things like falling all over the place? Hard? Hard to know? No,

0:18:46.240 --> 0:18:50.919
<v Speaker 1>But the bigger story here is that uh as sustainable

0:18:50.960 --> 0:18:54.040
<v Speaker 1>source of energy have become so much more cost effective.

0:18:54.160 --> 0:18:58.280
<v Speaker 1>Everybody's been scaling up, so turbines have gotten bigger, bigger, bigger.

0:18:58.320 --> 0:19:01.520
<v Speaker 1>It's like just imagine and steroids and these things have

0:19:01.640 --> 0:19:06.400
<v Speaker 1>gotten massive, and at the same time, maybe the same

0:19:06.480 --> 0:19:09.280
<v Speaker 1>quality control has been going into these products as that

0:19:09.280 --> 0:19:11.480
<v Speaker 1>they've gotten bigger. So so, Ryan, what does this mean

0:19:11.600 --> 0:19:16.320
<v Speaker 1>for the companies and for the rest of us who

0:19:16.440 --> 0:19:20.040
<v Speaker 1>at the you know, live with turbines that might snap

0:19:20.080 --> 0:19:23.040
<v Speaker 1>and be flailing around in the wild. Sure? Well, first

0:19:23.040 --> 0:19:24.880
<v Speaker 1>of all, I don't think most people who live near

0:19:25.040 --> 0:19:27.399
<v Speaker 1>or or or have these turbines in their community need

0:19:27.480 --> 0:19:31.240
<v Speaker 1>to be super super worried all the time. But uh,

0:19:31.600 --> 0:19:33.800
<v Speaker 1>right now, it means the companies are just paying a

0:19:33.880 --> 0:19:36.359
<v Speaker 1>lot of money to address these quality issues. I mean,

0:19:36.760 --> 0:19:39.240
<v Speaker 1>just a few days before we published the story, uh

0:19:39.280 --> 0:19:42.080
<v Speaker 1>seem As Gamesa, one of the largest winterbine manufacturers in

0:19:42.119 --> 0:19:44.920
<v Speaker 1>the world, announced you know, a pretty significant charge totaling

0:19:45.000 --> 0:19:47.760
<v Speaker 1>hundreds of millions of euros related to you know, premature

0:19:47.800 --> 0:19:50.520
<v Speaker 1>component failures in their turbines that were already installed. I mean,

0:19:50.560 --> 0:19:53.399
<v Speaker 1>g E has taken you know, similar charges for to

0:19:53.480 --> 0:19:56.160
<v Speaker 1>fix you know issues with their fleet of installed turbines.

0:19:56.440 --> 0:19:58.880
<v Speaker 1>And I think you know, one thing that's important for

0:19:58.880 --> 0:20:01.560
<v Speaker 1>for listeners to understand it is like this industry is

0:20:01.600 --> 0:20:04.280
<v Speaker 1>still kind of in its I guess call it an adolescence,

0:20:04.320 --> 0:20:06.760
<v Speaker 1>if you will. I mean, we've seen, you know, just

0:20:06.840 --> 0:20:10.080
<v Speaker 1>not only turbines themselves get bigger, but projects get bigger

0:20:10.200 --> 0:20:12.800
<v Speaker 1>and volume going up, and these companies have had a

0:20:12.880 --> 0:20:15.520
<v Speaker 1>sort of race to develop a supply chain and rEFInd

0:20:15.520 --> 0:20:18.159
<v Speaker 1>their manufacturing practices to go along with that growth. So

0:20:18.200 --> 0:20:19.800
<v Speaker 1>I think that a lot of this is sort of

0:20:20.880 --> 0:20:23.600
<v Speaker 1>growing pains to degree And what do we know about

0:20:24.160 --> 0:20:27.720
<v Speaker 1>the factors? Are they external factors that are coming to

0:20:27.760 --> 0:20:30.600
<v Speaker 1>bear on the turbines or is it the turbines it's

0:20:30.640 --> 0:20:34.360
<v Speaker 1>themselves that seem to be faulty. It can be It's

0:20:34.400 --> 0:20:35.919
<v Speaker 1>tough to say. It's a little bit of both, right,

0:20:35.960 --> 0:20:38.399
<v Speaker 1>I mean, in one of these instances, you know that

0:20:38.560 --> 0:20:40.800
<v Speaker 1>you mentioned at the beginning of the show, uh, some

0:20:40.880 --> 0:20:43.399
<v Speaker 1>officials from the operator of the wind farm told you know,

0:20:43.520 --> 0:20:46.240
<v Speaker 1>the local county commissioners that it was due to a

0:20:46.280 --> 0:20:50.280
<v Speaker 1>blade flaw and that you know, four other turbines had

0:20:50.359 --> 0:20:53.880
<v Speaker 1>experienced the same blade flaw that caused you know, similar failures.

0:20:54.000 --> 0:20:56.600
<v Speaker 1>And then you know, over the course of our reporting,

0:20:56.640 --> 0:20:58.960
<v Speaker 1>and you know, some of the other publicly reported uh,

0:20:59.000 --> 0:21:01.359
<v Speaker 1>you know collapses, you know, some of them have been

0:21:01.400 --> 0:21:04.639
<v Speaker 1>linked to construction issues. Uh, some of them have been

0:21:04.640 --> 0:21:08.359
<v Speaker 1>looked to defects with with componentry. Uh, you know, so

0:21:08.480 --> 0:21:12.000
<v Speaker 1>it's it's it's a variety of things. It's nobody. I

0:21:12.040 --> 0:21:14.840
<v Speaker 1>don't know if nobody has been hurt, but but none

0:21:14.840 --> 0:21:18.320
<v Speaker 1>of the instances that we reported on had any injuries involved.

0:21:18.320 --> 0:21:21.320
<v Speaker 1>Now what's interesting is it's not just land turbines. This

0:21:21.440 --> 0:21:23.760
<v Speaker 1>also happened, at least in one instance, to an offshore

0:21:23.760 --> 0:21:27.320
<v Speaker 1>wind turbine. As that's describing your in your story. And

0:21:27.560 --> 0:21:29.480
<v Speaker 1>I'm wondering, Ryan, I I see stories like this and

0:21:29.520 --> 0:21:32.640
<v Speaker 1>I think about the politics of of wind because it's

0:21:32.720 --> 0:21:34.520
<v Speaker 1>very political. You know, if we think back to what

0:21:34.600 --> 0:21:37.359
<v Speaker 1>happened in Texas a couple of years ago during the

0:21:37.359 --> 0:21:39.960
<v Speaker 1>deep freeze when some wind turbines stopped working and generating

0:21:40.000 --> 0:21:42.200
<v Speaker 1>power there, and then you have all these offshore wind

0:21:42.200 --> 0:21:44.600
<v Speaker 1>projects in communities around the country that are creating a

0:21:44.680 --> 0:21:47.560
<v Speaker 1>lot of tension in communities. Um, is a story like

0:21:47.600 --> 0:21:50.880
<v Speaker 1>this just ammunition for opponents of wind power. I'm sure

0:21:50.880 --> 0:21:52.879
<v Speaker 1>that opponents of wind power are going to look at

0:21:52.920 --> 0:21:55.640
<v Speaker 1>this and point to this as as evidence of say,

0:21:55.760 --> 0:21:57.760
<v Speaker 1>we can't keep rushing to push these things out all

0:21:57.800 --> 0:22:02.000
<v Speaker 1>the time. But uh, then again, you know, as you

0:22:02.040 --> 0:22:04.639
<v Speaker 1>point out, wind has always had its detractors, right, I

0:22:04.680 --> 0:22:08.080
<v Speaker 1>mean from you know, local community residents up opposing an

0:22:08.080 --> 0:22:11.920
<v Speaker 1>offshore wind farm because it will disrupt their beautiful coastal views,

0:22:12.040 --> 0:22:15.000
<v Speaker 1>or you know, concerned you know, fishermen who are worried

0:22:15.000 --> 0:22:18.560
<v Speaker 1>about an offshore wind farm will disrupt their livelihoods. Um.

0:22:18.600 --> 0:22:22.480
<v Speaker 1>You know, wind has a variety of you know of

0:22:23.080 --> 0:22:24.800
<v Speaker 1>groups and folks who are opposed to this, and I

0:22:24.840 --> 0:22:28.640
<v Speaker 1>think there's always going to be a contingent out there

0:22:28.680 --> 0:22:31.240
<v Speaker 1>that will, you know, look for reasons to slow down

0:22:31.480 --> 0:22:36.200
<v Speaker 1>this technology. You know. Um, I'm curious Ryan if you're

0:22:36.359 --> 0:22:38.840
<v Speaker 1>if what in your reporting that as a result of

0:22:38.840 --> 0:22:41.240
<v Speaker 1>what's happening. And I highly recommend everybody check out the

0:22:41.240 --> 0:22:43.280
<v Speaker 1>story either online or in the magazine later. And I

0:22:43.280 --> 0:22:45.960
<v Speaker 1>don't know if we have pictures to put up on

0:22:46.000 --> 0:22:49.119
<v Speaker 1>our YouTube and Bloomberg cricktakee um streaming service, because to

0:22:49.240 --> 0:22:52.399
<v Speaker 1>see like the blades bent, it's just like it is

0:22:52.480 --> 0:22:57.440
<v Speaker 1>like crazy, it's carnage came through here. And yeah, you're

0:22:57.520 --> 0:23:01.440
<v Speaker 1>so used to just seeing them slowly turning the majestic

0:23:01.480 --> 0:23:06.440
<v Speaker 1>machines when they go wrong, And I mean when large

0:23:06.480 --> 0:23:10.600
<v Speaker 1>I mean large infrastructure can sometimes fail, right, and that's

0:23:10.640 --> 0:23:13.720
<v Speaker 1>sort of by its nature. When it does fail, it

0:23:13.840 --> 0:23:18.240
<v Speaker 1>can be really really dramatic, and you know, frankly, that's

0:23:18.320 --> 0:23:21.199
<v Speaker 1>sort of what got me interested in this, you know,

0:23:21.280 --> 0:23:23.600
<v Speaker 1>early on, when you know, over a year ago, when

0:23:23.600 --> 0:23:25.800
<v Speaker 1>we would see a couple of reports of a turbine

0:23:25.840 --> 0:23:28.359
<v Speaker 1>failing in Europe or a turbine failing in the US.

0:23:28.720 --> 0:23:31.920
<v Speaker 1>So just you know, recently after after General Electric, which

0:23:31.920 --> 0:23:33.439
<v Speaker 1>is one of the main companies that I covered on

0:23:33.440 --> 0:23:35.680
<v Speaker 1>an ongoing basis, when they took a big charge in

0:23:35.720 --> 0:23:38.160
<v Speaker 1>the third quarter last year, I decided to really start

0:23:38.600 --> 0:23:40.960
<v Speaker 1>sort of dig in to figure out what what's really

0:23:41.000 --> 0:23:42.440
<v Speaker 1>going on here and how much of an issue is

0:23:42.480 --> 0:23:44.560
<v Speaker 1>this really let's stay with it. How did see a

0:23:44.680 --> 0:23:49.159
<v Speaker 1>lyric characterize that those expenses when when these things come up,

0:23:49.240 --> 0:23:51.080
<v Speaker 1>you know, yeah, I mean what he said was that,

0:23:51.200 --> 0:23:53.520
<v Speaker 1>you know that charges about a five million dollar charge

0:23:53.680 --> 0:23:56.800
<v Speaker 1>to basically reflect that, uh, the amount of money that

0:23:56.800 --> 0:23:58.440
<v Speaker 1>they were going to need to set aside for warranty

0:23:58.520 --> 0:24:01.280
<v Speaker 1>coverage and for repair camp paints was about twice as much.

0:24:01.320 --> 0:24:03.280
<v Speaker 1>Who knew there was a warranty on these parts? Oh,

0:24:03.920 --> 0:24:07.600
<v Speaker 1>everything has a warranty, concluding wind turbines. You take the

0:24:07.600 --> 0:24:12.359
<v Speaker 1>serial number, you write it down just this, you attack

0:24:12.400 --> 0:24:14.199
<v Speaker 1>on the front. Where is the serial number on this?

0:24:14.720 --> 0:24:17.280
<v Speaker 1>Where do I find this? I mean, these things are huge.

0:24:17.560 --> 0:24:19.960
<v Speaker 1>And the reason I know they're so big is, you know,

0:24:20.040 --> 0:24:22.440
<v Speaker 1>just driving in the desert in California years ago, but

0:24:22.520 --> 0:24:24.320
<v Speaker 1>that was those are tiny compared to what you see

0:24:24.320 --> 0:24:26.200
<v Speaker 1>these days. They are I've been on the highway before

0:24:26.480 --> 0:24:29.399
<v Speaker 1>and you see like parts of these things being taken

0:24:29.520 --> 0:24:31.960
<v Speaker 1>to places and you're like, wait a second, that is

0:24:32.000 --> 0:24:36.280
<v Speaker 1>just like one turbine. How big are these? I mean

0:24:36.760 --> 0:24:39.639
<v Speaker 1>the largest blades that are coming out now for offshore

0:24:39.760 --> 0:24:42.520
<v Speaker 1>machines to be installed in the not too distant future.

0:24:42.520 --> 0:24:44.639
<v Speaker 1>They're they're as long or longer than a football field

0:24:44.640 --> 0:24:46.639
<v Speaker 1>in some case for a blade. For a blade, so

0:24:46.760 --> 0:24:49.000
<v Speaker 1>imagine that, Just imagine that for a moment, and there's

0:24:49.080 --> 0:24:52.840
<v Speaker 1>three of them, and and I'm glad you mentioned the

0:24:53.600 --> 0:24:57.320
<v Speaker 1>transportation issues. I mean, some of the factors that are

0:24:57.320 --> 0:25:00.119
<v Speaker 1>going to limit how big a turbine can be in

0:25:00.119 --> 0:25:03.160
<v Speaker 1>any given space is not necessarily related to what's physically

0:25:03.160 --> 0:25:05.520
<v Speaker 1>possible with the technology. It's like, can you get a

0:25:05.520 --> 0:25:08.760
<v Speaker 1>blade to a farm on a piece of land in

0:25:08.800 --> 0:25:11.400
<v Speaker 1>the middle of rural Nebraska or or what have you.

0:25:11.480 --> 0:25:12.919
<v Speaker 1>Can you fit them on the roads? I mean, how

0:25:12.920 --> 0:25:16.199
<v Speaker 1>do you how do you maneuver a truck carrying a

0:25:16.240 --> 0:25:19.639
<v Speaker 1>blade of that length, you know, around a corner. Um,

0:25:19.680 --> 0:25:24.240
<v Speaker 1>it's it's, it's it's a fascinating industry. And um the

0:25:24.280 --> 0:25:26.479
<v Speaker 1>scale of stuff is sort of all inspiring. And of

0:25:26.480 --> 0:25:30.480
<v Speaker 1>course the insurance premiums will go well, of course they will.

0:25:30.520 --> 0:25:33.600
<v Speaker 1>Of course they will incredible read and like we said,

0:25:33.720 --> 0:25:35.399
<v Speaker 1>check out the pictures. We threw them up there for

0:25:35.560 --> 0:25:38.359
<v Speaker 1>streaming and for YouTube, but check it out online and

0:25:38.400 --> 0:25:40.240
<v Speaker 1>on the Bloomberg and of course in the magazine. Bryan,

0:25:40.280 --> 0:25:43.080
<v Speaker 1>thank you so much. Interesting story, Ryan Bean, Industrials reporter

0:25:43.080 --> 0:25:45.640
<v Speaker 1>at Bloomberg News here in our interactive Broker studio along

0:25:45.640 --> 0:25:48.679
<v Speaker 1>with the editor of Bloomberg business Week magazine, Joe Webber.

0:25:51.800 --> 0:25:55.360
<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

0:25:55.400 --> 0:25:58.719
<v Speaker 1>live weekdays from two to five pm Eastern on Bloomberg

0:25:58.800 --> 0:26:01.880
<v Speaker 1>Radio The Bloomberg ausness a band you Doo. You can

0:26:01.920 --> 0:26:05.199
<v Speaker 1>also listen live to our flagship New York station, Just

0:26:05.320 --> 0:26:10.080
<v Speaker 1>Say Alexa Play Bloomberg e Love and Didy. We dealt

0:26:10.119 --> 0:26:12.400
<v Speaker 1>with the integrated oil companies because we know that they're

0:26:12.400 --> 0:26:15.040
<v Speaker 1>going to be reporting earnings with that in mind. As

0:26:15.080 --> 0:26:17.000
<v Speaker 1>well as a big development last month, you know, when

0:26:17.040 --> 0:26:22.399
<v Speaker 1>scientists in California made that key breakthrough in nuclear fusion. UM,

0:26:22.560 --> 0:26:24.360
<v Speaker 1>we wanted to talk a little bit more about what's

0:26:24.359 --> 0:26:26.320
<v Speaker 1>going on in this space. You were reaching out again

0:26:26.320 --> 0:26:28.359
<v Speaker 1>to an organization that blew our minds away when we

0:26:28.400 --> 0:26:30.480
<v Speaker 1>did our remote broadcast from the New Jersey Institute of

0:26:30.480 --> 0:26:33.960
<v Speaker 1>Technology last year. Very pleased to add with us Stephen Cowley,

0:26:34.200 --> 0:26:37.280
<v Speaker 1>laboratory director at Princeton Plasma Physics Lab here in our

0:26:37.320 --> 0:26:40.639
<v Speaker 1>Bloomberg Interactive Broker's studio. We've also got a special guest

0:26:40.720 --> 0:26:43.480
<v Speaker 1>with us joining us this afternoon, Will Wade, as Bloomberg

0:26:43.520 --> 0:26:46.720
<v Speaker 1>Power and Renewable Energy Editor. He's joining us today as

0:26:46.720 --> 0:26:49.320
<v Speaker 1>well for this conversation, so we're excited to have Will

0:26:49.359 --> 0:26:51.960
<v Speaker 1>with us as well. So Steven, let's start with you

0:26:52.000 --> 0:26:53.840
<v Speaker 1>first of all. So great to have you here with us.

0:26:53.840 --> 0:26:55.119
<v Speaker 1>I know that there's been all of a sudden a

0:26:55.160 --> 0:26:57.919
<v Speaker 1>lot of attention. Tell us and remind us about the

0:26:57.920 --> 0:27:00.800
<v Speaker 1>significance of what happened in that California lab and how

0:27:00.920 --> 0:27:03.840
<v Speaker 1>you guys think about it at your own lab. Well,

0:27:03.880 --> 0:27:09.120
<v Speaker 1>the big thing that happened was that they produced an

0:27:09.160 --> 0:27:12.160
<v Speaker 1>experiment in which the fusion energy that came out of

0:27:12.200 --> 0:27:15.879
<v Speaker 1>the capsule was more than the energy they had to

0:27:15.880 --> 0:27:17.720
<v Speaker 1>put in, which they hadn't been able to do before

0:27:18.280 --> 0:27:23.600
<v Speaker 1>first ever, Right, a magnificent achievement. They got three mega

0:27:23.680 --> 0:27:26.720
<v Speaker 1>jewels out. One mega jewel is the power of a

0:27:26.760 --> 0:27:29.919
<v Speaker 1>hand grenade, so they got a power of three hand

0:27:29.960 --> 0:27:33.879
<v Speaker 1>grenades coming out of this experiment. That's pretty pretty significant

0:27:33.920 --> 0:27:36.439
<v Speaker 1>from an object that was about the size of a peppercorn.

0:27:37.280 --> 0:27:40.359
<v Speaker 1>So how do you harness this energy and replicate this

0:27:41.040 --> 0:27:45.680
<v Speaker 1>piece of kick? Now we can just go off done

0:27:45.680 --> 0:27:47.320
<v Speaker 1>in a lab. But but but how do you do

0:27:47.400 --> 0:27:52.199
<v Speaker 1>it to power our hearts? Well, ultimately, fusion is going

0:27:52.240 --> 0:27:57.480
<v Speaker 1>to be a very sophisticated steam engine because you're using

0:27:57.960 --> 0:28:01.359
<v Speaker 1>the energy that powers the stars, which fusion joining of

0:28:01.560 --> 0:28:05.960
<v Speaker 1>small nuclei together to make bigger ones, in this case

0:28:06.440 --> 0:28:10.120
<v Speaker 1>two kinds of hydrogen to make helium um and you're

0:28:10.240 --> 0:28:13.600
<v Speaker 1>using it to make heat, and then you're using that

0:28:13.640 --> 0:28:17.679
<v Speaker 1>heat in the very conventional way to power turbine and

0:28:17.720 --> 0:28:21.960
<v Speaker 1>make electricity. And that's the goal, right, And we're now

0:28:22.000 --> 0:28:27.320
<v Speaker 1>seeing tremendous excitement about taking these kinds of scientific results

0:28:28.160 --> 0:28:31.359
<v Speaker 1>and turning them into something that's commercial and that's going

0:28:31.440 --> 0:28:33.600
<v Speaker 1>to be hard. Do you, Carol, do you have you know,

0:28:33.680 --> 0:28:36.640
<v Speaker 1>Christopher Lloyd and Michael J. Fox in your head from

0:28:37.080 --> 0:28:42.360
<v Speaker 1>the future. This is actually happening. All right, let's bring it.

0:28:42.400 --> 0:28:45.400
<v Speaker 1>Will Await, as we mentioned Power Renewable Energy editor Bloomberg News.

0:28:45.440 --> 0:28:47.200
<v Speaker 1>We love talking with Will, so we'll come on. And

0:28:47.240 --> 0:28:50.000
<v Speaker 1>you have been reporting in the space, join our conversation,

0:28:50.120 --> 0:28:53.040
<v Speaker 1>and you've talked with Stephen before I have. And what

0:28:53.200 --> 0:28:56.160
<v Speaker 1>is it that you know you think about in covering

0:28:56.160 --> 0:28:57.960
<v Speaker 1>this space and what you want to know when you

0:28:58.000 --> 0:29:01.240
<v Speaker 1>pick the brain of somebody like Stephen H Well, I

0:29:01.240 --> 0:29:03.040
<v Speaker 1>guess the key question is how long it's going to take?

0:29:03.080 --> 0:29:05.880
<v Speaker 1>And the answer always seems to be quite a long time. Still,

0:29:05.920 --> 0:29:09.440
<v Speaker 1>were many many years out of decades probably, but we

0:29:09.440 --> 0:29:12.160
<v Speaker 1>should not discount the achievement that they had in California

0:29:12.240 --> 0:29:14.680
<v Speaker 1>last month that really was amazing when used it when

0:29:14.800 --> 0:29:16.920
<v Speaker 1>all right, So why is it decades to even help

0:29:17.040 --> 0:29:24.360
<v Speaker 1>us through this? Um, It's it's decades because at this

0:29:24.480 --> 0:29:28.400
<v Speaker 1>point we have just lit the fire. We have to

0:29:28.400 --> 0:29:31.040
<v Speaker 1>make a furnace, and we have to make a furnace

0:29:31.200 --> 0:29:34.400
<v Speaker 1>that operates twenty four seven. We have to make a

0:29:34.440 --> 0:29:39.480
<v Speaker 1>furnace that then, you know, integrates a number of technologies

0:29:39.520 --> 0:29:44.320
<v Speaker 1>that haven't actually yet been tried. Um. Inside a fusion reactor,

0:29:44.840 --> 0:29:48.000
<v Speaker 1>you have to make part of your fuel, and so

0:29:48.280 --> 0:29:51.560
<v Speaker 1>you use part of your of your fusion power to

0:29:51.920 --> 0:29:54.920
<v Speaker 1>actually make one of the fuels that you then put

0:29:54.960 --> 0:29:58.600
<v Speaker 1>into your fusion system. Never done that part right, So

0:29:59.480 --> 0:30:03.000
<v Speaker 1>there's a hard work to do, right. I always say

0:30:03.040 --> 0:30:06.040
<v Speaker 1>to people, I think we know we can do it.

0:30:06.440 --> 0:30:08.200
<v Speaker 1>The question now is can we do it at a

0:30:08.280 --> 0:30:11.360
<v Speaker 1>price you want to pay for your electricity? Well? Can we?

0:30:12.800 --> 0:30:16.080
<v Speaker 1>I think we can? I hope in my lifetime, but

0:30:16.160 --> 0:30:21.600
<v Speaker 1>you know, I'm getting old. Is it safe? Fusion has

0:30:21.640 --> 0:30:25.120
<v Speaker 1>this nice quantity if it's really hard. You said grenade earlier.

0:30:25.240 --> 0:30:31.400
<v Speaker 1>That got me a little. Yeah. It's a bad analogy,

0:30:31.440 --> 0:30:36.320
<v Speaker 1>isn't it. Yeah, So so that one of the good

0:30:36.320 --> 0:30:40.560
<v Speaker 1>things about fusion is that it's very easy to turn off. Right.

0:30:40.720 --> 0:30:43.840
<v Speaker 1>It goes out unless you sustain it. So it can't

0:30:44.560 --> 0:30:47.320
<v Speaker 1>you can't run away like things like you know, ricocheting

0:30:47.360 --> 0:30:49.840
<v Speaker 1>off and all of a sudden you think of a meltown. Yeah,

0:30:50.800 --> 0:30:54.560
<v Speaker 1>you cannot get a meltdown in a fusion reactor UM

0:30:54.680 --> 0:30:58.400
<v Speaker 1>and the so the safety prognosis, and we've done analysis

0:30:58.400 --> 0:31:01.720
<v Speaker 1>of what future fusion reactors might look like, is that

0:31:01.760 --> 0:31:06.200
<v Speaker 1>fusion reactors could be put next to cities. Fusion reactors

0:31:06.240 --> 0:31:11.200
<v Speaker 1>could be placed where we now have coal fired power stations. UM.

0:31:11.240 --> 0:31:17.000
<v Speaker 1>They could replace in all aspects are current generating capability,

0:31:17.560 --> 0:31:23.680
<v Speaker 1>and they have these very favorable safety prognosis. Yeah, the

0:31:23.720 --> 0:31:26.040
<v Speaker 1>safety about fusion is actually one of the things I

0:31:26.040 --> 0:31:28.760
<v Speaker 1>think is really cool about it. You mentioned meltdown. That's

0:31:28.800 --> 0:31:31.240
<v Speaker 1>what we think about when you think of a typical

0:31:31.520 --> 0:31:34.360
<v Speaker 1>nuclear power plant, which uses fission. So the thing with

0:31:34.400 --> 0:31:37.200
<v Speaker 1>a fission plant is it's it's relatively easy to start

0:31:37.280 --> 0:31:40.240
<v Speaker 1>that type of nuclear reaction, but it's harder to turn

0:31:40.280 --> 0:31:42.120
<v Speaker 1>it off. That's why they have the cooling pools and

0:31:42.160 --> 0:31:44.040
<v Speaker 1>all sorts of other things to try and control that.

0:31:44.440 --> 0:31:47.720
<v Speaker 1>With a fusion reaction, it's much harder to get it going.

0:31:48.120 --> 0:31:50.400
<v Speaker 1>But if somehow you lost control of it. The thing

0:31:50.400 --> 0:31:52.880
<v Speaker 1>that's fun about it is that it shuts itself down

0:31:52.920 --> 0:31:56.200
<v Speaker 1>like super instantly fractions of a second. So safety is

0:31:56.440 --> 0:31:59.280
<v Speaker 1>not the biggest concern. You know, I'm thinking well about

0:31:59.680 --> 0:32:01.800
<v Speaker 1>where we are as a society, and in what we've

0:32:01.800 --> 0:32:03.920
<v Speaker 1>seen over the last year in terms of energy transition,

0:32:04.160 --> 0:32:06.280
<v Speaker 1>the world is so reliant on fossil fuels. We're going

0:32:06.320 --> 0:32:08.120
<v Speaker 1>to talk with you about nuclear energy in just a

0:32:08.120 --> 0:32:11.200
<v Speaker 1>few minutes. But where do governments come in when they're

0:32:11.200 --> 0:32:13.960
<v Speaker 1>supporting technology like this, Because wouldn't it make sense if

0:32:14.320 --> 0:32:16.680
<v Speaker 1>everybody just got together and said, hey, we're going all

0:32:16.720 --> 0:32:20.160
<v Speaker 1>in on on fusion. You got to show me the

0:32:20.160 --> 0:32:23.400
<v Speaker 1>money and then something earlier like this, it always has

0:32:23.440 --> 0:32:26.600
<v Speaker 1>to come from government, some sind of subsidized loan or

0:32:26.720 --> 0:32:29.560
<v Speaker 1>grant programs. Things like this cost a lot of money,

0:32:29.880 --> 0:32:33.440
<v Speaker 1>and in the early days, it's hard to get you know,

0:32:33.480 --> 0:32:38.080
<v Speaker 1>commercial investment in something that's so risky, so you always

0:32:38.120 --> 0:32:41.120
<v Speaker 1>have to start with government money. What's been interesting in

0:32:41.240 --> 0:32:44.840
<v Speaker 1>the last four or five years is that venture capital

0:32:44.920 --> 0:32:47.400
<v Speaker 1>to come into the business. And in the last year,

0:32:47.440 --> 0:32:51.120
<v Speaker 1>I think in the last actual calendar year, we had

0:32:51.120 --> 0:32:56.160
<v Speaker 1>about two point seven billion of investment into into fusion startups.

0:32:56.200 --> 0:32:59.920
<v Speaker 1>So that's the private money, private money generating a set

0:33:00.120 --> 0:33:03.600
<v Speaker 1>new ideas and new energy into the business, and this

0:33:03.720 --> 0:33:07.000
<v Speaker 1>may propel things forward a lot faster than we're currently going.

0:33:07.720 --> 0:33:10.200
<v Speaker 1>But there's some fundamental problems to solve, and I was

0:33:10.240 --> 0:33:14.800
<v Speaker 1>saying the most important thing to happen is is smart people.

0:33:15.160 --> 0:33:18.120
<v Speaker 1>We need smart people because this problem is solvable, but

0:33:18.240 --> 0:33:19.840
<v Speaker 1>it needs some innevaction. Well, I feel like you're time

0:33:19.840 --> 0:33:21.320
<v Speaker 1>we go to NJ I T, which is where we

0:33:21.320 --> 0:33:23.360
<v Speaker 1>talked with a colleague of yours from the lab, like

0:33:23.560 --> 0:33:26.080
<v Speaker 1>this whole idea of STEM education and how important My

0:33:26.160 --> 0:33:28.160
<v Speaker 1>dad was an engineer, worked on the space program, but

0:33:28.280 --> 0:33:30.160
<v Speaker 1>that was it was a cool thing for people to

0:33:30.200 --> 0:33:33.000
<v Speaker 1>be engineers. And I just feel like, I don't know

0:33:33.040 --> 0:33:35.920
<v Speaker 1>if there's that same momentum for people to do that

0:33:36.160 --> 0:33:38.600
<v Speaker 1>you talked about having first of all the skill set

0:33:38.640 --> 0:33:40.120
<v Speaker 1>and the people we need to do all this because

0:33:40.120 --> 0:33:43.040
<v Speaker 1>there's still a lot to be done to make fusion

0:33:43.240 --> 0:33:45.560
<v Speaker 1>I guess a reality on a grand scale. I mean,

0:33:45.640 --> 0:33:48.800
<v Speaker 1>do we have the talent out there to do it?

0:33:48.880 --> 0:33:51.520
<v Speaker 1>Do we have kids getting the right education to make

0:33:51.560 --> 0:33:54.440
<v Speaker 1>sure we can carry through to the finish line if

0:33:54.480 --> 0:33:58.200
<v Speaker 1>you want. I think young people are very motivated by

0:33:58.280 --> 0:34:02.160
<v Speaker 1>climate change in a way that my generation probably weren't

0:34:02.480 --> 0:34:05.560
<v Speaker 1>as strongly, And we're getting huge numbers of applications to

0:34:05.600 --> 0:34:09.560
<v Speaker 1>grad school to undergraduates. One need to work in the space,

0:34:09.560 --> 0:34:13.360
<v Speaker 1>particularly fusion energy. I mean, who wouldn't want to work

0:34:13.680 --> 0:34:16.120
<v Speaker 1>on an energy source that powers the stars? You know?

0:34:16.880 --> 0:34:19.240
<v Speaker 1>It feels like kind of the next a moon shot,

0:34:19.280 --> 0:34:22.360
<v Speaker 1>although we took a big step closer right in December.

0:34:22.560 --> 0:34:26.120
<v Speaker 1>Is the is the ultimate goal of this, Dr Cowley,

0:34:26.160 --> 0:34:30.719
<v Speaker 1>that we have fusion power power plants? Oh? Sure? And

0:34:30.880 --> 0:34:33.720
<v Speaker 1>it's sort of the perfect it it's the perfect energy

0:34:33.760 --> 0:34:37.879
<v Speaker 1>source to to marry with renewables because you could turn

0:34:37.920 --> 0:34:39.480
<v Speaker 1>it on, you can turn it off, and when the

0:34:39.600 --> 0:34:42.480
<v Speaker 1>sun doesn't shine and the wind doesn't blow, you have

0:34:42.680 --> 0:34:45.600
<v Speaker 1>a you have a source of energy. It's got this

0:34:45.640 --> 0:34:48.440
<v Speaker 1>one problem, you know, to actually make fusion happen, you

0:34:48.520 --> 0:34:50.879
<v Speaker 1>have to recreate the conditions in the middle of a star,

0:34:51.840 --> 0:34:56.239
<v Speaker 1>and that's very hot, like two million degrees um, and

0:34:56.440 --> 0:34:59.560
<v Speaker 1>hold that together while you make the reactions happen. So

0:34:59.760 --> 0:35:02.600
<v Speaker 1>it's it's also rather cool. Well that's what I think about,

0:35:02.640 --> 0:35:05.680
<v Speaker 1>like the level of heat intensity, right, and then having

0:35:05.680 --> 0:35:08.200
<v Speaker 1>the materials I'm assuming right to make it safe as

0:35:08.200 --> 0:35:10.920
<v Speaker 1>you do that is that not such a problem. So

0:35:10.920 --> 0:35:14.960
<v Speaker 1>that in my laboratory we deal with that is that

0:35:15.000 --> 0:35:18.600
<v Speaker 1>we hold the fuel in a cage of magnetic field

0:35:19.440 --> 0:35:22.520
<v Speaker 1>and you just hold it suspended so it doesn't touch anything,

0:35:22.960 --> 0:35:26.080
<v Speaker 1>because if it touched anything, it would just get cold. Um,

0:35:26.200 --> 0:35:29.279
<v Speaker 1>and you know, heats up. And we've taken things up

0:35:29.320 --> 0:35:33.240
<v Speaker 1>to five million degrees. Okay, that sounds pretty hot. It's awesome.

0:35:33.880 --> 0:35:35.960
<v Speaker 1>Welcome ahead. This is one of the reasons why we

0:35:36.000 --> 0:35:38.480
<v Speaker 1>wanted Will Wade to continue to join our conversation. He's

0:35:38.520 --> 0:35:41.879
<v Speaker 1>renewables reporter for Bloomberg News and he's got a big

0:35:41.920 --> 0:35:45.400
<v Speaker 1>take out today along with Jonathan Tyrone, all about nuclear power.

0:35:45.480 --> 0:35:48.200
<v Speaker 1>So we go from fusion to fishing. And the idea

0:35:48.239 --> 0:35:50.960
<v Speaker 1>here Will is that where at a time when the

0:35:51.000 --> 0:35:54.839
<v Speaker 1>world wants to decrease its reliance on fossil fuels, and

0:35:54.960 --> 0:35:57.840
<v Speaker 1>here in the US, about fifty years ago we and

0:35:57.880 --> 0:36:00.120
<v Speaker 1>around the world, we built a lot of nuclear power plants.

0:36:00.160 --> 0:36:03.880
<v Speaker 1>The problem is is now these nuclear power plants they're

0:36:03.920 --> 0:36:08.600
<v Speaker 1>approaching middle age, or beyond middle age or beyond you know,

0:36:08.640 --> 0:36:12.400
<v Speaker 1>they're definitely getting old. The thing is, in the last year,

0:36:12.680 --> 0:36:14.400
<v Speaker 1>year and a half or so, I've really seen in

0:36:14.400 --> 0:36:17.960
<v Speaker 1>the industry a big shift in views on nuclear energy.

0:36:18.000 --> 0:36:19.960
<v Speaker 1>There used to be a lot of people have sort

0:36:20.000 --> 0:36:24.239
<v Speaker 1>of just a gut level negative reaction to nuclear just

0:36:24.520 --> 0:36:26.960
<v Speaker 1>sort of a fear of the risk. Well, they lived

0:36:26.960 --> 0:36:30.160
<v Speaker 1>through Chernobyl, they did Three Mile Island, Fukushima. All of

0:36:30.200 --> 0:36:32.640
<v Speaker 1>those are real things. And there's still a lot of

0:36:32.640 --> 0:36:36.000
<v Speaker 1>people that are just vehemently opposed to the risk from

0:36:36.200 --> 0:36:38.480
<v Speaker 1>nuclear energy. But a lot of those same people are

0:36:38.480 --> 0:36:42.360
<v Speaker 1>now starting to realize that the potential risk from nuclear

0:36:42.400 --> 0:36:45.719
<v Speaker 1>accidents is outweighed by the very real risk of what

0:36:45.760 --> 0:36:49.040
<v Speaker 1>we're seeing from climate change, and now we're realizing we

0:36:49.120 --> 0:36:52.880
<v Speaker 1>need that carbon free nuclear energy to achieve our climate goals.

0:36:53.560 --> 0:36:57.440
<v Speaker 1>Say Steve, you understand both fusion and fission, so and

0:36:57.560 --> 0:37:00.120
<v Speaker 1>nuclear power. I mean, is it time for us to

0:37:01.000 --> 0:37:03.200
<v Speaker 1>continue with some nuclear power because we have to because

0:37:03.239 --> 0:37:06.560
<v Speaker 1>of the climate, or is it or should we not be?

0:37:06.640 --> 0:37:09.640
<v Speaker 1>I mean you understand the space, the radioactive waste that

0:37:09.680 --> 0:37:13.839
<v Speaker 1>doesn't go away as we wait for fusion to be

0:37:13.880 --> 0:37:16.120
<v Speaker 1>a right reality on a grand scale. How do you

0:37:16.200 --> 0:37:19.320
<v Speaker 1>see it? I think we've got to do fishing until

0:37:19.360 --> 0:37:22.640
<v Speaker 1>we have fusion. You do, because I think the enemy

0:37:22.760 --> 0:37:26.239
<v Speaker 1>right now is climate change, and it's accelerating. We see

0:37:26.320 --> 0:37:29.760
<v Speaker 1>all the impact that it's going to have. And again,

0:37:30.640 --> 0:37:34.160
<v Speaker 1>the thing, the big surprise the last few years is

0:37:34.160 --> 0:37:36.759
<v Speaker 1>how renewables have come down in price, and they're doing

0:37:36.800 --> 0:37:40.719
<v Speaker 1>a terrific job in that sector of the market. But

0:37:40.840 --> 0:37:44.200
<v Speaker 1>you've always got to back that up with something that's

0:37:44.280 --> 0:37:46.680
<v Speaker 1>there when the wind doesn't blow in, the sun doesn't shine,

0:37:46.719 --> 0:37:48.960
<v Speaker 1>and fishing can do that. We know how to do

0:37:49.040 --> 0:37:52.440
<v Speaker 1>the technology, we have to do it more efficiently than

0:37:52.480 --> 0:37:55.319
<v Speaker 1>we've been doing. What does that mean more efficiently? Well?

0:37:56.080 --> 0:38:00.279
<v Speaker 1>Building nuclear power stations is a very expensive business, and

0:38:00.360 --> 0:38:04.120
<v Speaker 1>the cost overruns on every project that I've ever seen

0:38:04.560 --> 0:38:09.840
<v Speaker 1>a phenomenal um. And it's about managing. It's about managing

0:38:09.920 --> 0:38:13.919
<v Speaker 1>those projects in a better, more efficient way, um and

0:38:14.120 --> 0:38:16.960
<v Speaker 1>delivering fishing at the costs that we really want to pay.

0:38:17.480 --> 0:38:19.319
<v Speaker 1>Part of the problem is that we have not been

0:38:19.400 --> 0:38:22.719
<v Speaker 1>building nuclear power plants, so we've kind of lost that

0:38:22.880 --> 0:38:26.799
<v Speaker 1>skill set. We don't have a veteran workforce that knows

0:38:26.840 --> 0:38:28.880
<v Speaker 1>what they're doing. All the ones that are happening now

0:38:28.920 --> 0:38:31.600
<v Speaker 1>are kind of one off projects, which is exactly why

0:38:31.680 --> 0:38:35.640
<v Speaker 1>they're taking much longer and costing so much more. The

0:38:35.680 --> 0:38:40.040
<v Speaker 1>only US nuclear power plants under construction is in Georgia.

0:38:40.080 --> 0:38:44.440
<v Speaker 1>It's Vogel. It's been under it's like seven years behind schedule,

0:38:44.520 --> 0:38:47.200
<v Speaker 1>and the budget has doubled to thirty billion dollars, but

0:38:47.400 --> 0:38:50.400
<v Speaker 1>it's supposed to be finished this year. Do you know

0:38:50.400 --> 0:38:52.840
<v Speaker 1>you talked about a younger generation caring about climate change,

0:38:52.840 --> 0:38:56.040
<v Speaker 1>so they want jobs and fusion younger generation that cares

0:38:56.040 --> 0:38:58.920
<v Speaker 1>about climate change. If you're saying that fission nuclear is

0:38:58.960 --> 0:39:01.480
<v Speaker 1>also part of the equation, do they want to work

0:39:01.800 --> 0:39:04.480
<v Speaker 1>at a nuclear power plant at younger generation? I'm just curious.

0:39:05.160 --> 0:39:07.680
<v Speaker 1>I think that's a harder sell. But I think we

0:39:07.840 --> 0:39:10.080
<v Speaker 1>I think we should be working on that, frankly, because

0:39:10.120 --> 0:39:12.359
<v Speaker 1>I think, you know, this is the way to get

0:39:12.400 --> 0:39:15.080
<v Speaker 1>to net zero, and if you look at any of

0:39:15.120 --> 0:39:17.680
<v Speaker 1>those plans like the one we have from Princeton ends

0:39:17.760 --> 0:39:24.040
<v Speaker 1>up net zero American plan, right, that plan basically relies

0:39:24.280 --> 0:39:27.560
<v Speaker 1>on either carbon capture and storage or fission to fill

0:39:27.600 --> 0:39:34.520
<v Speaker 1>in the gaps these Carbon capture will something that is skeptical. Yeah. Yeah,

0:39:34.600 --> 0:39:37.560
<v Speaker 1>I mean I think the technology can work, but can

0:39:37.560 --> 0:39:40.360
<v Speaker 1>we make it work cost effectively? I think that's the question.

0:39:40.400 --> 0:39:42.920
<v Speaker 1>I have a lot of questions about carbon capture. It's

0:39:42.960 --> 0:39:46.760
<v Speaker 1>literally what it sounds like, something on the smoke stack

0:39:46.840 --> 0:39:49.480
<v Speaker 1>of a coal or gas power plant. You trap the

0:39:49.480 --> 0:39:54.240
<v Speaker 1>carbon and then you injected underground and send that carbon

0:39:54.239 --> 0:39:56.200
<v Speaker 1>back to where it's from go ahead. I think of

0:39:56.239 --> 0:40:00.279
<v Speaker 1>those two technologies as being transition technologies. Neither one do

0:40:00.320 --> 0:40:03.000
<v Speaker 1>you want to do for decade after decade because you're

0:40:03.040 --> 0:40:07.279
<v Speaker 1>gonna have to bury the carbon dioxide somewhere. Um and

0:40:07.360 --> 0:40:10.520
<v Speaker 1>the only and again with fishing, you do have a

0:40:10.560 --> 0:40:12.560
<v Speaker 1>long term waste issue and you don't want to do

0:40:12.600 --> 0:40:14.960
<v Speaker 1>it for decade after decades because they laun term really

0:40:14.960 --> 0:40:18.279
<v Speaker 1>long term. Yes, so I mean this is which is

0:40:18.320 --> 0:40:23.160
<v Speaker 1>why you want fusion to replace deadly for thousands of years. Well,

0:40:23.360 --> 0:40:25.800
<v Speaker 1>having visited a nuclear power plant, looked at the pools

0:40:25.960 --> 0:40:29.360
<v Speaker 1>with their rods, like, it's pretty startling and pretty like

0:40:29.360 --> 0:40:35.120
<v Speaker 1>a reality. Renewables, wind solar, how do you what percentage

0:40:35.160 --> 0:40:37.799
<v Speaker 1>do you think that they will ultimately be long term

0:40:37.960 --> 0:40:41.040
<v Speaker 1>or is or is it something that ultimately will In

0:40:41.160 --> 0:40:46.520
<v Speaker 1>a lot of these plans, they're producing sixty seventy of

0:40:47.160 --> 0:40:51.440
<v Speaker 1>the net. It's just the gaps that become their problem. Um.

0:40:51.480 --> 0:40:55.960
<v Speaker 1>And you know, if we have fusion that might change

0:40:56.000 --> 0:40:59.600
<v Speaker 1>that that environment a lot. What about battery technology improving

0:40:59.640 --> 0:41:03.280
<v Speaker 1>faster than fusion. I think that the challenge with battery

0:41:03.320 --> 0:41:08.240
<v Speaker 1>technology is long duration storage. Batteries are good at short duration,

0:41:08.440 --> 0:41:11.600
<v Speaker 1>but for instance, in Britain we have we have Decembers

0:41:11.600 --> 0:41:14.640
<v Speaker 1>in which there is no win and of course no

0:41:14.800 --> 0:41:18.360
<v Speaker 1>sun because it's Britain um and um, and you have

0:41:18.440 --> 0:41:20.560
<v Speaker 1>to store up all the energy to power the country

0:41:20.600 --> 0:41:25.040
<v Speaker 1>for the whole of December. That is enormously challenging with

0:41:25.040 --> 0:41:27.759
<v Speaker 1>with with batteries. Now you live in the northeast where

0:41:28.040 --> 0:41:33.359
<v Speaker 1>you know the sun shines three that speaks of California.

0:41:34.480 --> 0:41:36.920
<v Speaker 1>Just got about thirty seconds left here. So what's the

0:41:36.960 --> 0:41:38.839
<v Speaker 1>next thing when it comes to fusion that we should

0:41:38.920 --> 0:41:40.480
<v Speaker 1>keep on our radar that you think we might see

0:41:40.520 --> 0:41:43.360
<v Speaker 1>in the next year. Well, expect the Kniff results to

0:41:43.360 --> 0:41:46.360
<v Speaker 1>get better over the year. Their next test is in February.

0:41:46.840 --> 0:41:49.160
<v Speaker 1>Hopefully they'll replicate what they did or even do better.

0:41:49.680 --> 0:41:52.400
<v Speaker 1>They're on the edge of a cliff of what we

0:41:52.440 --> 0:41:55.359
<v Speaker 1>call gain, and you know they have a gain. They

0:41:55.400 --> 0:41:58.280
<v Speaker 1>put in two mega jewels, they got out three mega jewels.

0:41:58.880 --> 0:42:02.160
<v Speaker 1>I could see them going up to ten, maybe fifteen

0:42:02.200 --> 0:42:06.080
<v Speaker 1>possibly over this next year. That would be phenomenal. Okay,

0:42:06.120 --> 0:42:09.000
<v Speaker 1>I'm googling Mega job. What's a mega job? Mega jewel?

0:42:09.200 --> 0:42:13.480
<v Speaker 1>Mega jewel units of energy and it's the unit of energy.

0:42:13.600 --> 0:42:16.239
<v Speaker 1>It's about the energy of a hand grenade or a

0:42:16.320 --> 0:42:22.080
<v Speaker 1>candy ball. That's right, that's right hand and hey candy bar,

0:42:22.239 --> 0:42:24.320
<v Speaker 1>Oh my gosh, please come back, both of you, because

0:42:24.320 --> 0:42:26.440
<v Speaker 1>that was just kind of what we were hoping to

0:42:26.480 --> 0:42:28.759
<v Speaker 1>do and just share that with our audience. Steve Calli,

0:42:29.320 --> 0:42:32.640
<v Speaker 1>Dr Steve Calli, Laboratory Director of Princeton Plasma Physics Lab,

0:42:32.640 --> 0:42:34.920
<v Speaker 1>and of course our own Will Wade here's Power and

0:42:34.920 --> 0:42:37.200
<v Speaker 1>Renewable Energy editor here at Bloomberg News. Thank you to

0:42:37.239 --> 0:42:40.120
<v Speaker 1>both of you. Really appreciate it. Thank you. You're listening

0:42:40.160 --> 0:42:43.600
<v Speaker 1>to the Bloomberg Business Week podcast. Catch us live week

0:42:43.719 --> 0:42:46.760
<v Speaker 1>days from two to five pm Easter on Bloomberg Radio,

0:42:46.960 --> 0:42:49.799
<v Speaker 1>the Bloomberg Business app band you too. You can also

0:42:49.920 --> 0:42:53.200
<v Speaker 1>listen live to our flagship New York station, Just Say

0:42:53.320 --> 0:42:57.759
<v Speaker 1>Alexa Play Bloomberg e Love and Verdi Well. I have

0:42:57.880 --> 0:43:00.320
<v Speaker 1>to say shocker today on the global stage, as the

0:43:00.360 --> 0:43:04.080
<v Speaker 1>news came out that New Zealand Prime Minister just Sinda

0:43:04.239 --> 0:43:07.759
<v Speaker 1>Ardern announcing she's stepping back in a shock resignation ahead

0:43:07.800 --> 0:43:09.560
<v Speaker 1>of a general election leader this year. You know, keep

0:43:09.600 --> 0:43:13.560
<v Speaker 1>in mind she was the world's um youngest female leader

0:43:13.600 --> 0:43:16.440
<v Speaker 1>when she led her Labor Party to power in seventeen.

0:43:16.480 --> 0:43:19.080
<v Speaker 1>She's basically saying, and she told reporters, I don't know

0:43:19.160 --> 0:43:22.640
<v Speaker 1>the energy or inspiration to seek re election. So stepping back, yes,

0:43:22.719 --> 0:43:24.719
<v Speaker 1>she told reporters, as you mentioned, that she doesn't have

0:43:24.719 --> 0:43:27.000
<v Speaker 1>the energy or inspiration to seek re election, which I

0:43:27.040 --> 0:43:29.400
<v Speaker 1>was pretty surprised if she can't do it, Carol, what

0:43:29.560 --> 0:43:31.960
<v Speaker 1>what hope is they're out there for female leaders more generally,

0:43:32.080 --> 0:43:34.080
<v Speaker 1>and with that, we want to bring on our next guest. Yeah,

0:43:34.080 --> 0:43:37.040
<v Speaker 1>I Hope Dimachowski a senior executive VP and chief financial

0:43:37.040 --> 0:43:39.200
<v Speaker 1>Officer at the more than thirteen billion dollar market camp

0:43:39.239 --> 0:43:42.120
<v Speaker 1>First Horizon Bank based in Memphis. She joins us via

0:43:42.200 --> 0:43:44.839
<v Speaker 1>zoom from Memphis, Tennesseee Hope, nice to have you here

0:43:44.880 --> 0:43:46.719
<v Speaker 1>with Tim and myself a lot we want to talk

0:43:46.719 --> 0:43:49.440
<v Speaker 1>to you about. But when you see a headline like

0:43:49.480 --> 0:43:52.239
<v Speaker 1>that or somebody else in the c suite that's a

0:43:52.280 --> 0:43:56.720
<v Speaker 1>woman that steps down or you know, resigns or whatever

0:43:56.800 --> 0:43:58.680
<v Speaker 1>and then isn't replaced by another woman, Like, how do

0:43:58.760 --> 0:44:01.880
<v Speaker 1>you think about it? Because are you seeing you're in

0:44:01.920 --> 0:44:04.680
<v Speaker 1>the c suite, your CFO at First Horizon, do you

0:44:04.680 --> 0:44:06.840
<v Speaker 1>feel like women are really making in roads when it

0:44:06.880 --> 0:44:09.400
<v Speaker 1>comes to the c suite? Unfortunately, I agree with your

0:44:09.440 --> 0:44:14.000
<v Speaker 1>introductory comments. Is absolutely when one person leaves like um

0:44:14.040 --> 0:44:15.800
<v Speaker 1>that we've had, and it's actually the second one for

0:44:15.880 --> 0:44:18.400
<v Speaker 1>us because we also lost the English Prime Minister earlier

0:44:18.400 --> 0:44:21.440
<v Speaker 1>this year after a very short time and with such

0:44:21.640 --> 0:44:26.560
<v Speaker 1>a few women representation in certain industries and fields, when

0:44:26.640 --> 0:44:30.120
<v Speaker 1>one leaves unexpectedly, it definitely has a big impact on

0:44:30.160 --> 0:44:32.120
<v Speaker 1>all of us. We feel that you know each one

0:44:32.160 --> 0:44:33.959
<v Speaker 1>of us when you we want to go up in number,

0:44:33.960 --> 0:44:35.960
<v Speaker 1>if you want to have more representation, whether it's a

0:44:36.000 --> 0:44:39.560
<v Speaker 1>C suite or in top layers of government. So it

0:44:39.640 --> 0:44:42.480
<v Speaker 1>absolutely hits us all each time we see one of

0:44:42.480 --> 0:44:45.040
<v Speaker 1>these senior women step back from any type of role

0:44:45.080 --> 0:44:48.319
<v Speaker 1>in a area which is a significantly underrepresented. Based on

0:44:48.320 --> 0:44:52.840
<v Speaker 1>your experience, how do we get from underrepresented to accurately represented?

0:44:53.640 --> 0:44:56.520
<v Speaker 1>Great question. Yeah, I think it really comes with a

0:44:56.640 --> 0:45:00.080
<v Speaker 1>conscious effort. But I think the data has shown in

0:45:00.160 --> 0:45:02.359
<v Speaker 1>Harvard Business study. The great study on this last year

0:45:02.480 --> 0:45:05.360
<v Speaker 1>is diverse companies that have high diversity at the top,

0:45:05.440 --> 0:45:07.719
<v Speaker 1>it just continues through the company. So the more that

0:45:07.800 --> 0:45:10.800
<v Speaker 1>we get diversity in the c suite of women, people

0:45:10.880 --> 0:45:13.600
<v Speaker 1>of color, the more that you see your companies start

0:45:13.640 --> 0:45:16.200
<v Speaker 1>to change. People want to work where they can see

0:45:16.239 --> 0:45:18.319
<v Speaker 1>themselves in that role. I do a lot of on

0:45:18.440 --> 0:45:20.759
<v Speaker 1>campus recruiting through a couple of different companies that I've

0:45:20.760 --> 0:45:23.200
<v Speaker 1>worked for in recent years, and the number one thing

0:45:23.280 --> 0:45:26.560
<v Speaker 1>I hear from diverse talent, both women and minorities, is

0:45:27.080 --> 0:45:28.919
<v Speaker 1>what does your c suite look like? And I can't

0:45:28.960 --> 0:45:31.319
<v Speaker 1>see myself getting there if I don't see people like

0:45:31.400 --> 0:45:35.120
<v Speaker 1>me there. So I think representation matters. It speaks to

0:45:35.200 --> 0:45:37.560
<v Speaker 1>you go after top talent. It speaks of belonging right

0:45:37.600 --> 0:45:39.080
<v Speaker 1>like if you don't see it, like, how can you

0:45:39.120 --> 0:45:42.000
<v Speaker 1>feel like you you belong there or you know it's

0:45:42.040 --> 0:45:43.800
<v Speaker 1>a good fit. How tough was it for you to

0:45:43.840 --> 0:45:46.399
<v Speaker 1>work your way up? That's a hard question to say,

0:45:46.400 --> 0:45:48.560
<v Speaker 1>how tough. We each have our own journey, but there's

0:45:48.600 --> 0:45:50.640
<v Speaker 1>definitely a different path, you know. I started my career

0:45:50.680 --> 0:45:53.520
<v Speaker 1>in investment banking in New York City. When I started

0:45:53.520 --> 0:45:56.480
<v Speaker 1>with Deutsche Bank, they had a hundred leadership development graduates

0:45:56.520 --> 0:45:58.600
<v Speaker 1>in the US and they had three women. So I

0:45:58.680 --> 0:46:01.399
<v Speaker 1>was the diversity candidate. Uh, you know, twenty years ago.

0:46:01.880 --> 0:46:04.480
<v Speaker 1>I think the hardest thing has been trying to find

0:46:04.520 --> 0:46:06.520
<v Speaker 1>mentors and trying to find people that can help you

0:46:06.520 --> 0:46:08.799
<v Speaker 1>along your route. Just got asked on a panel this

0:46:08.840 --> 0:46:10.560
<v Speaker 1>morning here in Memphis. You know, do I have a

0:46:10.600 --> 0:46:13.720
<v Speaker 1>problem finding male mentors the answers, No, I've had lots

0:46:13.719 --> 0:46:16.120
<v Speaker 1>of great male mentors and allies. I have a harder

0:46:16.120 --> 0:46:18.760
<v Speaker 1>time finding women that have been in the c suite

0:46:18.840 --> 0:46:20.960
<v Speaker 1>or have been at big companies that can mentor me

0:46:21.200 --> 0:46:25.239
<v Speaker 1>and work through those situations with us. What about the pipeline,

0:46:25.400 --> 0:46:28.080
<v Speaker 1>as you know, not necessarily c suite executives yet, but

0:46:28.320 --> 0:46:30.680
<v Speaker 1>those who are in their career maybe you know, midway

0:46:30.680 --> 0:46:33.279
<v Speaker 1>through their careers. How do we how do we make

0:46:33.360 --> 0:46:36.200
<v Speaker 1>that more equitable because that's what gets you, that's what

0:46:36.280 --> 0:46:39.600
<v Speaker 1>gets you to the c suite. Yeah, there's a broken wrong,

0:46:40.120 --> 0:46:42.840
<v Speaker 1>especially in banking, but a lot of industries when it

0:46:42.880 --> 0:46:46.680
<v Speaker 1>comes to women and minorities, and it has to be

0:46:46.840 --> 0:46:51.600
<v Speaker 1>constantly having ally ship, constantly having mentorship, and having purposeful

0:46:51.680 --> 0:46:54.799
<v Speaker 1>recruiting at all levels. Uh, sales Force such a great job.

0:46:54.880 --> 0:46:56.799
<v Speaker 1>Two years ago, I think it was might be three.

0:46:56.920 --> 0:46:59.560
<v Speaker 1>Kind of lose track of time with COVID, but they

0:46:59.600 --> 0:47:02.960
<v Speaker 1>had a equity study, made sure they had equal pay

0:47:03.000 --> 0:47:05.479
<v Speaker 1>at all levels, and really made a conscious effort even

0:47:05.480 --> 0:47:07.480
<v Speaker 1>out and two years later they found out they went backwards.

0:47:07.520 --> 0:47:10.759
<v Speaker 1>So the unconscious bias it's there, and so you if

0:47:10.760 --> 0:47:13.080
<v Speaker 1>you're not tracking it, you're not measuring, if you're not

0:47:13.120 --> 0:47:15.759
<v Speaker 1>making a conscious effort for not making the progress or

0:47:15.840 --> 0:47:18.680
<v Speaker 1>we need to make um. You know, it's interesting too.

0:47:18.719 --> 0:47:20.840
<v Speaker 1>I mean, did you ever feel like at some point

0:47:20.880 --> 0:47:24.000
<v Speaker 1>though you're like, it's just really really it sounds like

0:47:24.000 --> 0:47:27.000
<v Speaker 1>you've had a pretty good trajectory um and good people

0:47:27.000 --> 0:47:29.320
<v Speaker 1>behind you helping your way. What was the most difficult

0:47:29.360 --> 0:47:31.560
<v Speaker 1>time though in your journey? As you say, everybody's journey

0:47:31.560 --> 0:47:34.080
<v Speaker 1>is different, but was there a point where it was tough?

0:47:34.680 --> 0:47:37.279
<v Speaker 1>Multiple times, I can't tell you how many times I've

0:47:37.280 --> 0:47:40.080
<v Speaker 1>sat down with my husband and said, I'm not sure

0:47:40.160 --> 0:47:42.799
<v Speaker 1>this is for me, you know, being a wife and

0:47:42.840 --> 0:47:45.520
<v Speaker 1>being a mother of three, when your work and a

0:47:45.840 --> 0:47:48.480
<v Speaker 1>job situation or a I've had dealt with a lot

0:47:48.520 --> 0:47:51.520
<v Speaker 1>of bias in my career. Unfortunately, when that takes away

0:47:51.640 --> 0:47:54.399
<v Speaker 1>your ability to feel good about yourself, it impacts you

0:47:54.440 --> 0:47:58.080
<v Speaker 1>in your other areas. And so so many times I've

0:47:58.080 --> 0:48:02.480
<v Speaker 1>had my career impacted with changes I've had. Um, you know,

0:48:02.600 --> 0:48:05.759
<v Speaker 1>somebody make a comment to me that was very sexist

0:48:06.080 --> 0:48:09.000
<v Speaker 1>or inappropriate, and every single time it made me question,

0:48:09.040 --> 0:48:10.040
<v Speaker 1>is this is what I want to do? Is this

0:48:10.120 --> 0:48:12.080
<v Speaker 1>then environment I want to work in? And it's why

0:48:12.120 --> 0:48:14.759
<v Speaker 1>I'm so passionate now that I have made it to

0:48:14.800 --> 0:48:16.400
<v Speaker 1>the C suite and lucky to be one of the

0:48:16.440 --> 0:48:19.600
<v Speaker 1>women doing and doing mentorship and doing conversations like this

0:48:19.680 --> 0:48:21.880
<v Speaker 1>and sitting on panels so that other women can know

0:48:22.040 --> 0:48:24.359
<v Speaker 1>it's not easy and it's okay to be hard. It's

0:48:24.400 --> 0:48:27.319
<v Speaker 1>okay to question yourself. Someday you need to, each one

0:48:27.320 --> 0:48:29.399
<v Speaker 1>of us just figure out what was the right thing

0:48:29.480 --> 0:48:31.040
<v Speaker 1>for you. And each one of those times I came

0:48:31.080 --> 0:48:33.200
<v Speaker 1>back and said, Okay, I'm going to continue harm and

0:48:33.320 --> 0:48:35.640
<v Speaker 1>continue with this company, and I'm gonna be the one

0:48:35.680 --> 0:48:39.080
<v Speaker 1>that makes the change that other women don't experience this Now,

0:48:39.120 --> 0:48:41.400
<v Speaker 1>it's some really good points that you're making and and

0:48:41.480 --> 0:48:44.160
<v Speaker 1>important to see individuals like yourself so that a younger

0:48:44.200 --> 0:48:47.680
<v Speaker 1>generation UM and other women coming into the finance space

0:48:47.680 --> 0:48:50.000
<v Speaker 1>where the banking space can see somebody in the spot

0:48:50.040 --> 0:48:53.080
<v Speaker 1>and aspire to that. UM. Since we have you, we'd

0:48:53.120 --> 0:48:57.120
<v Speaker 1>be crazy not to ask. And what's an uncertain volatile

0:48:57.160 --> 0:49:01.719
<v Speaker 1>market environment, economic environment, recession and no recession? How are

0:49:01.719 --> 0:49:04.400
<v Speaker 1>things looking every day? Is the new look? At the

0:49:04.440 --> 0:49:07.759
<v Speaker 1>market right now. You know, we are an unprecedented financial

0:49:07.800 --> 0:49:11.240
<v Speaker 1>times in the US and across the world, with COVID,

0:49:11.440 --> 0:49:14.160
<v Speaker 1>the changes that we've had, the issues we've had with

0:49:14.200 --> 0:49:17.560
<v Speaker 1>supply chain, to the fastest rising rate environment that anybody

0:49:17.800 --> 0:49:20.839
<v Speaker 1>that's currently in business has ever seen. And so I

0:49:20.880 --> 0:49:23.759
<v Speaker 1>think we just have to continue to look forward and

0:49:23.800 --> 0:49:27.680
<v Speaker 1>look at where we can make progresses in small areas.

0:49:27.719 --> 0:49:29.920
<v Speaker 1>But we have a bumpy couple of years ahead of

0:49:30.040 --> 0:49:33.239
<v Speaker 1>us coming out of where we've been, and whether we're

0:49:33.239 --> 0:49:35.239
<v Speaker 1>going to see a recession or not, there's a lot

0:49:35.320 --> 0:49:37.160
<v Speaker 1>of different opinions on it, but I think you know

0:49:37.239 --> 0:49:42.040
<v Speaker 1>the latest and receive Do you think recession likely this year?

0:49:42.080 --> 0:49:44.960
<v Speaker 1>I do. I think we're gonna have my personal opinions,

0:49:44.960 --> 0:49:46.720
<v Speaker 1>I do think we're going to head into a small

0:49:46.800 --> 0:49:49.839
<v Speaker 1>recession this year. Hopefully it'll it'll be uh, not too

0:49:49.880 --> 0:49:53.279
<v Speaker 1>strong and not too long. But we disinflation issue UM

0:49:53.600 --> 0:49:56.480
<v Speaker 1>is just really stifling us and it has taken too

0:49:56.480 --> 0:49:58.640
<v Speaker 1>long to get it under control just in the last

0:49:58.640 --> 0:50:01.480
<v Speaker 1>thirty seconds that we have. How how small of a recession?

0:50:01.560 --> 0:50:03.239
<v Speaker 1>What would tell you, like what would be the worst

0:50:03.280 --> 0:50:06.080
<v Speaker 1>of it? You know, I actually don't have an answer

0:50:06.080 --> 0:50:08.280
<v Speaker 1>for that I tried to be the best case scenario person,

0:50:08.400 --> 0:50:10.239
<v Speaker 1>so I don't know what the worst cases. I try

0:50:10.280 --> 0:50:11.680
<v Speaker 1>not to go there, although you know we have to

0:50:11.840 --> 0:50:13.960
<v Speaker 1>for running a bank and modeling. But I don't think

0:50:14.000 --> 0:50:15.400
<v Speaker 1>we're going to see a worst case. I think the

0:50:15.480 --> 0:50:19.400
<v Speaker 1>FED has taken a lot of very aggressive action with

0:50:19.520 --> 0:50:24.800
<v Speaker 1>interest rates to make um the bring the inflation under control,

0:50:24.840 --> 0:50:27.120
<v Speaker 1>and they have signaled as well said they're willing to

0:50:27.160 --> 0:50:29.800
<v Speaker 1>take a larger action if needed. So I don't believe

0:50:29.800 --> 0:50:31.880
<v Speaker 1>that we'll have a larger session that doing everything they

0:50:31.920 --> 0:50:35.600
<v Speaker 1>can to prevent that. All right, I really appreciate your time. Hopemachowski,

0:50:35.880 --> 0:50:39.040
<v Speaker 1>chief financial Officer at First Horizon Bank. Joining us via

0:50:39.360 --> 0:50:48.280
<v Speaker 1>zoom you're listening to the Bloomberg Business Week podcast. Catch

0:50:48.320 --> 0:50:51.160
<v Speaker 1>us live weekdays from two to five pm Eastern on

0:50:51.239 --> 0:50:54.759
<v Speaker 1>Bloomberg Radio, The Bloomberg Business and and You too. You

0:50:54.840 --> 0:50:57.800
<v Speaker 1>can also listen live to our flagship New York station,

0:50:58.200 --> 0:51:03.799
<v Speaker 1>Just Say Alexa play Roomberg Dirty a story about how

0:51:03.840 --> 0:51:08.320
<v Speaker 1>startups are getting created, are creating what they are doing,

0:51:08.320 --> 0:51:10.840
<v Speaker 1>They're getting creative, I should say, when they are in

0:51:10.920 --> 0:51:13.960
<v Speaker 1>the hunt for crash and for cash. Catch by that

0:51:14.360 --> 0:51:17.840
<v Speaker 1>it's Wednesday that these things happening. It's some day just

0:51:17.920 --> 0:51:20.400
<v Speaker 1>like they're getting creative. I'm getting creative. Um, but some

0:51:20.480 --> 0:51:23.000
<v Speaker 1>of that creativity is raising eyebrows. Well, we got a

0:51:23.000 --> 0:51:26.320
<v Speaker 1>great voice with us. He's quoted in this story, Ken Smith.

0:51:26.400 --> 0:51:29.239
<v Speaker 1>He's from Next Round Capital Partners. He helped start up

0:51:29.400 --> 0:51:31.960
<v Speaker 1>startups obtained financing. He's with us right now in the

0:51:32.040 --> 0:51:35.560
<v Speaker 1>Bloomberg Interactive Broker's studio. Ken, good to have you with us.

0:51:35.760 --> 0:51:38.120
<v Speaker 1>You know, as as we heard Um Charlie going through

0:51:38.120 --> 0:51:39.760
<v Speaker 1>the markets, you were telling us a little bit about

0:51:40.000 --> 0:51:42.239
<v Speaker 1>you know, your impressions of Elon Musk and you know

0:51:42.360 --> 0:51:45.080
<v Speaker 1>how he paid overpaid for tests for Twitter. Excuse me

0:51:45.280 --> 0:51:48.680
<v Speaker 1>ahead of Tesla earnings this afternoon. Um, the environment has

0:51:48.719 --> 0:51:52.480
<v Speaker 1>shifted so much just in the past year. What are

0:51:52.520 --> 0:51:54.239
<v Speaker 1>you seeing in the work that you're doing when you're

0:51:54.239 --> 0:51:56.560
<v Speaker 1>out there helping startups raise money? First, thank you for

0:51:56.600 --> 0:51:59.160
<v Speaker 1>having me. It's pleasure to be here. Um. Yeah, we're

0:51:59.160 --> 0:52:02.240
<v Speaker 1>seeing an environment which is drastically shifted in the last

0:52:02.520 --> 0:52:06.680
<v Speaker 1>twelve months. Particularly, I think UH investors obviously are kind

0:52:06.680 --> 0:52:09.279
<v Speaker 1>of coming off a very very rosy scenario which was

0:52:09.320 --> 0:52:13.239
<v Speaker 1>two thousand twenty one where multiples were sky high and

0:52:13.239 --> 0:52:15.600
<v Speaker 1>people were paying for growth at any cost, and now

0:52:15.640 --> 0:52:19.040
<v Speaker 1>we're back to fundamentals, as they say, and investors are

0:52:19.040 --> 0:52:21.319
<v Speaker 1>really focused on when companies are gonna be profitable, when

0:52:21.320 --> 0:52:24.120
<v Speaker 1>they're gonna be cash break even, and and particularly what

0:52:24.200 --> 0:52:27.160
<v Speaker 1>multiples are they paying now for that future growth given

0:52:27.280 --> 0:52:30.120
<v Speaker 1>interest rate headwinds, the FED and a potential recession. So

0:52:30.160 --> 0:52:33.080
<v Speaker 1>a smarter market today in terms of focusing on fundamentals.

0:52:33.080 --> 0:52:35.640
<v Speaker 1>Where it got a little stupid when there was so

0:52:35.719 --> 0:52:39.080
<v Speaker 1>much cheap money, they got super crazy. Uh, some firms

0:52:39.080 --> 0:52:41.319
<v Speaker 1>and I won't name names, we're doing you know, ten

0:52:41.360 --> 0:52:44.040
<v Speaker 1>deals a week, right, How can you keep that pace

0:52:44.200 --> 0:52:47.480
<v Speaker 1>and and really be doing serious diligence um on these companies?

0:52:48.040 --> 0:52:50.719
<v Speaker 1>So what we're seeing now is really kind of a

0:52:50.840 --> 0:52:53.920
<v Speaker 1>very much a pullback, very much focus on what's going

0:52:54.000 --> 0:52:56.640
<v Speaker 1>to work not only now but in several years from now,

0:52:56.680 --> 0:52:58.920
<v Speaker 1>and durable business models. What I want to ask you, Kenny,

0:52:58.960 --> 0:53:00.920
<v Speaker 1>is that in a market like this, does it create

0:53:01.000 --> 0:53:04.640
<v Speaker 1>companies that will ultimately be your Google's, your Facebook's there,

0:53:04.680 --> 0:53:06.960
<v Speaker 1>I say Twitter, you know, the companies that actually have

0:53:07.160 --> 0:53:10.840
<v Speaker 1>longer legs and sustainability going forward because of the focus

0:53:10.840 --> 0:53:14.040
<v Speaker 1>on fundamentals. Absolutely, you're going to see companies that really

0:53:14.160 --> 0:53:16.960
<v Speaker 1>were sort of cash burning machines that need a venture

0:53:17.000 --> 0:53:20.760
<v Speaker 1>capital to continue growing, right, they could continue to feed losses.

0:53:20.760 --> 0:53:22.480
<v Speaker 1>And a lot of the consumer models if you look

0:53:22.520 --> 0:53:24.799
<v Speaker 1>back at Casper Mattresses, if you look back at Lime

0:53:24.920 --> 0:53:28.800
<v Speaker 1>at Bird, these were ideas that just consumed massive amounts

0:53:28.800 --> 0:53:31.520
<v Speaker 1>of money. The vcs had to continue funding at ever

0:53:31.680 --> 0:53:34.520
<v Speaker 1>raising rounds and ever raising prices. And when that's working

0:53:34.560 --> 0:53:36.840
<v Speaker 1>and money is cheap, it's great. You can run a

0:53:36.840 --> 0:53:38.600
<v Speaker 1>business like that all day long. But when the month,

0:53:38.760 --> 0:53:41.319
<v Speaker 1>when the tide goes out, as Warren Buffett says, you know,

0:53:41.480 --> 0:53:44.200
<v Speaker 1>look out below, right, investors are just not willing to

0:53:44.200 --> 0:53:47.120
<v Speaker 1>fund those losses indefinitely. So what's the environment that exists

0:53:47.239 --> 0:53:49.640
<v Speaker 1>right now in the context of the new companies that

0:53:49.680 --> 0:53:51.759
<v Speaker 1>are out there being created. Are we in a more

0:53:51.800 --> 0:53:55.000
<v Speaker 1>normalized world of you know, I don't know, the nineteen

0:53:55.080 --> 0:53:58.959
<v Speaker 1>nineties perhaps where we see interest rates not at zero right,

0:53:59.040 --> 0:54:02.000
<v Speaker 1>So now we're I believe we're in the sort of

0:54:02.040 --> 0:54:05.319
<v Speaker 1>two thousand nine period called two thousand twenty to two

0:54:05.360 --> 0:54:07.640
<v Speaker 1>thousand eight for the venture capital I p O market

0:54:07.640 --> 0:54:11.960
<v Speaker 1>where everything ground to a halt, and two thousand seven

0:54:12.080 --> 0:54:16.200
<v Speaker 1>was two thousand one. But but what came after that,

0:54:16.400 --> 0:54:18.000
<v Speaker 1>It was like the best time ever to be a

0:54:18.080 --> 0:54:21.120
<v Speaker 1>venture right, And a lot of the venture capitalists hadn't

0:54:21.160 --> 0:54:23.279
<v Speaker 1>seen a two thousand twenty two yet. Remember a lot

0:54:23.320 --> 0:54:24.880
<v Speaker 1>of these firms got started in two thousand and ten,

0:54:24.920 --> 0:54:27.680
<v Speaker 1>two thousand eleven, two thousand twelve. All they knew was

0:54:27.680 --> 0:54:29.719
<v Speaker 1>a bowl market. If you were an employee started working

0:54:29.719 --> 0:54:31.520
<v Speaker 1>for a startup, you got all these options and all

0:54:31.520 --> 0:54:33.480
<v Speaker 1>you saw them is go straight up, straight up, straight up,

0:54:33.719 --> 0:54:35.239
<v Speaker 1>and you never sold a share, and you were the

0:54:35.280 --> 0:54:36.960
<v Speaker 1>smartest person in the world because then if you had

0:54:36.960 --> 0:54:38.879
<v Speaker 1>the I p O the lock up and you were rich,

0:54:38.960 --> 0:54:40.200
<v Speaker 1>and that's all you had to do is just keep

0:54:40.280 --> 0:54:43.120
<v Speaker 1>doing that over and over again. Now venture capitalists are

0:54:43.120 --> 0:54:45.040
<v Speaker 1>starting to have to think like hedgephone managers altho. They

0:54:45.080 --> 0:54:47.120
<v Speaker 1>have to say, you know, Chime was a twenty five

0:54:47.160 --> 0:54:49.720
<v Speaker 1>billion a year ago, and that was it a hundred

0:54:49.719 --> 0:54:52.560
<v Speaker 1>times multiple, and now Chime is trading at ten billion,

0:54:52.920 --> 0:54:55.200
<v Speaker 1>and potentially if it was public down to six billion,

0:54:55.640 --> 0:54:57.480
<v Speaker 1>should I have sold a lot a year ago? Do

0:54:57.520 --> 0:55:00.080
<v Speaker 1>I need to start actually managing a portfolio? Because this

0:55:00.200 --> 0:55:02.480
<v Speaker 1>whole buy and hold thing in the VC world isn't

0:55:02.480 --> 0:55:05.200
<v Speaker 1>gonna work in every environment kind they got lucky and

0:55:05.280 --> 0:55:06.919
<v Speaker 1>it worked for a while, but it's just not gonna

0:55:06.920 --> 0:55:09.120
<v Speaker 1>work in time. One of those startup you know, so

0:55:09.160 --> 0:55:12.399
<v Speaker 1>called neo banks. That's right. So what does this mean

0:55:12.400 --> 0:55:15.560
<v Speaker 1>for startups who do need cash? I mean, Hmma Palmer

0:55:15.600 --> 0:55:17.440
<v Speaker 1>who wrote this story, she's our hedge fund reporter here

0:55:17.440 --> 0:55:21.120
<v Speaker 1>at Bloomberg News. She talked about how startups are having

0:55:21.120 --> 0:55:23.240
<v Speaker 1>to be creative in terms of the hunt for cash.

0:55:23.239 --> 0:55:25.200
<v Speaker 1>So what are they doing, what does that mean? And

0:55:25.239 --> 0:55:27.040
<v Speaker 1>what do they have to promise or what they have

0:55:27.080 --> 0:55:29.960
<v Speaker 1>to do? I think early stage startups, and we defined

0:55:30.000 --> 0:55:32.960
<v Speaker 1>the world by early stage, mid stage companies series C,

0:55:33.200 --> 0:55:35.680
<v Speaker 1>Series D, and then late stage post series E, when

0:55:35.719 --> 0:55:37.600
<v Speaker 1>you really have a business going on. I think a

0:55:37.640 --> 0:55:39.480
<v Speaker 1>lot of what I was talking about in the article

0:55:39.600 --> 0:55:43.480
<v Speaker 1>was companies that have already raised money. They have significant business,

0:55:43.560 --> 0:55:46.160
<v Speaker 1>is going on hundred million, two hundred million, three hundred

0:55:46.200 --> 0:55:49.000
<v Speaker 1>million revenues, but are still burning cash, right, and so

0:55:49.080 --> 0:55:51.120
<v Speaker 1>they have a certain amount of cash and kind of

0:55:51.120 --> 0:55:53.040
<v Speaker 1>two thousand two was sort of a freebee, But there's

0:55:53.040 --> 0:55:55.440
<v Speaker 1>southing twenty two sorry, was a freebee. You raise a

0:55:55.440 --> 0:55:57.640
<v Speaker 1>lot of money in twenty one. You had plenty of

0:55:57.680 --> 0:56:00.160
<v Speaker 1>cash to get through twenty two. Now your whole when

0:56:00.239 --> 0:56:02.640
<v Speaker 1>as a CFO you wake up and this all goes away, right,

0:56:02.640 --> 0:56:04.279
<v Speaker 1>because you don't want to go out and raise money

0:56:04.280 --> 0:56:07.000
<v Speaker 1>at a discount or a fifty percent discount to what

0:56:07.040 --> 0:56:11.359
<v Speaker 1>you did, Hence the down round. Right. Not only that,

0:56:11.440 --> 0:56:13.839
<v Speaker 1>but you've got employees and executives to keep happy, right,

0:56:13.880 --> 0:56:15.640
<v Speaker 1>and if you wipe out their equity, guess what, you've

0:56:15.640 --> 0:56:17.839
<v Speaker 1>got a lot of upset people walking around the office saying, hey,

0:56:17.840 --> 0:56:21.040
<v Speaker 1>what did you do? So this is gonna be the

0:56:21.080 --> 0:56:23.799
<v Speaker 1>interesting part two thousand twenty three and mid part this

0:56:23.880 --> 0:56:26.560
<v Speaker 1>year into two thousand, Rubber is going to meet the road.

0:56:26.640 --> 0:56:29.719
<v Speaker 1>Every CFO is gonna have to say, what's this? Where

0:56:29.719 --> 0:56:31.840
<v Speaker 1>are we going with this? Do I keep growing my

0:56:31.920 --> 0:56:35.879
<v Speaker 1>business or do I dilute my investors and wipe out

0:56:35.880 --> 0:56:38.600
<v Speaker 1>my equity of my employees? Right? And that's gonna be

0:56:38.680 --> 0:56:40.840
<v Speaker 1>the big dilemma. So you see companies like Sneak that

0:56:40.920 --> 0:56:43.839
<v Speaker 1>just did a down round, they got a major free

0:56:43.880 --> 0:56:47.239
<v Speaker 1>pass only down right from their previous round. If you

0:56:47.239 --> 0:56:49.200
<v Speaker 1>can do that, you should do that all day long.

0:56:49.239 --> 0:56:52.080
<v Speaker 1>But I think companies, but Sneak is in a sas

0:56:52.440 --> 0:56:56.280
<v Speaker 1>software high margin business so they can probably get away

0:56:56.280 --> 0:56:58.239
<v Speaker 1>with it. But if your instac cart trying to raise

0:56:58.280 --> 0:57:01.040
<v Speaker 1>money now or go puff, good luck. Yeah, we've seen

0:57:01.080 --> 0:57:03.560
<v Speaker 1>I mean, we've written about the challenge that those companies

0:57:03.560 --> 0:57:06.640
<v Speaker 1>are facing quite a bit in Business Week. So I

0:57:06.640 --> 0:57:08.880
<v Speaker 1>guess my question is about the types of businesses that

0:57:08.920 --> 0:57:11.200
<v Speaker 1>are going to come of age during this period of

0:57:11.280 --> 0:57:13.840
<v Speaker 1>higher rates and you know where the money isn't free anymore,

0:57:14.000 --> 0:57:16.680
<v Speaker 1>that's right. M Are these gonna be just better businesses?

0:57:16.920 --> 0:57:18.720
<v Speaker 1>Are you optimistic? Or is are you? Are you kind

0:57:18.760 --> 0:57:21.440
<v Speaker 1>of very optimistic? You're not almost glad this has happened

0:57:21.920 --> 0:57:26.000
<v Speaker 1>because it's making CFOs and companies actually have to be

0:57:26.080 --> 0:57:29.120
<v Speaker 1>aware of cost, be aware of how much money they're burning,

0:57:29.160 --> 0:57:33.200
<v Speaker 1>of investors money to grow these businesses, thoughtful about hiring

0:57:33.720 --> 0:57:36.480
<v Speaker 1>and hiring and right sizing your organization and not just

0:57:36.560 --> 0:57:40.080
<v Speaker 1>throwing money at problems, because that's what everyone got, punched

0:57:40.160 --> 0:57:42.840
<v Speaker 1>drunk on free money. So if you're just punched drunk

0:57:42.880 --> 0:57:44.800
<v Speaker 1>on free money, you're gonna hire as many people as

0:57:44.840 --> 0:57:47.280
<v Speaker 1>you want. You're going to invest as much money into

0:57:47.280 --> 0:57:49.760
<v Speaker 1>sales and marketing, so you're gonna go after bad product

0:57:49.840 --> 0:57:51.760
<v Speaker 1>ideas and they may or may not work, But what

0:57:51.760 --> 0:57:53.919
<v Speaker 1>do you care there's a VC standing by and wanting

0:57:53.920 --> 0:57:55.840
<v Speaker 1>to give you more money. What are the opportunities? Then,

0:57:56.160 --> 0:57:59.919
<v Speaker 1>the opportunities are in virtual reality. Companies like Andrew the opportunities.

0:58:00.080 --> 0:58:02.760
<v Speaker 1>Although I think it's the defense, the defense try. I

0:58:02.760 --> 0:58:05.760
<v Speaker 1>think companies like company. He's the guy who created oculusts

0:58:05.760 --> 0:58:07.600
<v Speaker 1>sold it to Facebook. Now he's trying to take that.

0:58:08.120 --> 0:58:10.960
<v Speaker 1>And Rill is one of our top requested names obviously,

0:58:10.960 --> 0:58:13.200
<v Speaker 1>and start talk about open ai. But open aiy is

0:58:13.280 --> 0:58:15.840
<v Speaker 1>kind of the new Uh, let's just say darling of

0:58:15.960 --> 0:58:18.520
<v Speaker 1>the private world. Um, and we're going to see a

0:58:18.520 --> 0:58:21.240
<v Speaker 1>shakeout in that world. I think I can that world

0:58:21.280 --> 0:58:23.800
<v Speaker 1>to when Yahoo was the leader in search and then

0:58:23.840 --> 0:58:26.240
<v Speaker 1>Google came in along and actually made it a business, right,

0:58:26.280 --> 0:58:27.880
<v Speaker 1>And so that's what we're kind of seeing with AI

0:58:28.000 --> 0:58:31.560
<v Speaker 1>is who can actually make it into a workable business model. Um.

0:58:31.680 --> 0:58:34.520
<v Speaker 1>We're seeing a lot in logistics and transportation companies like

0:58:34.560 --> 0:58:37.040
<v Speaker 1>flex Sport, and then we're also seeing a lot of

0:58:37.080 --> 0:58:40.520
<v Speaker 1>the sas businesses which do cloud data storage, AI, machine learning,

0:58:40.600 --> 0:58:44.320
<v Speaker 1>data bricks, data robot companies that actually are helping businesses

0:58:44.400 --> 0:58:47.720
<v Speaker 1>be more efficient with very high profit margins in the

0:58:47.560 --> 0:58:49.680
<v Speaker 1>In the interim, he it. Does it also mean that

0:58:49.880 --> 0:58:53.560
<v Speaker 1>companies will go to public sooner rather than later. I

0:58:53.600 --> 0:58:56.080
<v Speaker 1>don't think so. I think we're in a very interesting

0:58:56.120 --> 0:58:59.200
<v Speaker 1>period where investors are willing to pay a certain multiple.

0:58:59.520 --> 0:59:02.280
<v Speaker 1>If you look at public company multiples that are comparable,

0:59:03.240 --> 0:59:05.920
<v Speaker 1>and if you're a private company CFO, you might say,

0:59:05.960 --> 0:59:07.440
<v Speaker 1>you know what, it's probably better to stay private for

0:59:07.520 --> 0:59:10.520
<v Speaker 1>right now. I agree, But because it's a different environment,

0:59:10.520 --> 0:59:12.240
<v Speaker 1>there isn't so much cheap money, it's not going to

0:59:12.320 --> 0:59:14.680
<v Speaker 1>force some companies to have to tap the public markets.

0:59:14.680 --> 0:59:17.919
<v Speaker 1>Do you think there'll be enough out there? I think

0:59:17.960 --> 0:59:20.440
<v Speaker 1>that when companies do start raising money again in the

0:59:20.480 --> 0:59:22.520
<v Speaker 1>private market, if if the appetite is there and they

0:59:22.560 --> 0:59:23.800
<v Speaker 1>can do it at the right price, they're going to

0:59:23.880 --> 0:59:26.960
<v Speaker 1>try to stay private until the market recovers and then

0:59:27.000 --> 0:59:29.720
<v Speaker 1>you can go public at a higher multiple. Remember businesses

0:59:29.760 --> 0:59:32.800
<v Speaker 1>in software that are growing at selling for five times

0:59:32.880 --> 0:59:35.680
<v Speaker 1>multiple the public market. You know a lot of these

0:59:35.680 --> 0:59:39.600
<v Speaker 1>private businesses times more plus. So that trend continues. Because

0:59:39.640 --> 0:59:41.200
<v Speaker 1>it's something that Tim and I talk a lot about.

0:59:41.240 --> 0:59:43.040
<v Speaker 1>It just kind of floors us when we go to

0:59:43.120 --> 0:59:44.880
<v Speaker 1>different conferences. We were at Milk and it was all

0:59:44.880 --> 0:59:48.040
<v Speaker 1>about the private markets that trend continues that the private

0:59:48.040 --> 0:59:50.800
<v Speaker 1>markets are going to continue to fund so much out there.

0:59:50.840 --> 0:59:53.720
<v Speaker 1>Just got about thirty seconds. That's right. Look, that doesn't

0:59:53.800 --> 0:59:56.160
<v Speaker 1>change a lot of the best ideas are the early

0:59:56.200 --> 0:59:58.800
<v Speaker 1>stage ideas vcs. If you're a VC that caught open

0:59:58.840 --> 1:00:01.360
<v Speaker 1>a I, really you're sitting on a hundred times your money.

1:00:01.640 --> 1:00:03.360
<v Speaker 1>That is where the real money is made. You got

1:00:03.480 --> 1:00:06.440
<v Speaker 1>to catch them early enough, though, you know many times

1:00:06.480 --> 1:00:09.000
<v Speaker 1>once they get too late, just like Uberhood raised so

1:00:09.040 --> 1:00:11.040
<v Speaker 1>many financing rounds by the time of one public at

1:00:11.040 --> 1:00:14.000
<v Speaker 1>one down. So you know, you just got to catch

1:00:14.040 --> 1:00:16.480
<v Speaker 1>the timing right. But this is innovation. We're gonna pay

1:00:16.480 --> 1:00:18.080
<v Speaker 1>for it. There's gonna be a bull market again, and

1:00:18.240 --> 1:00:20.120
<v Speaker 1>you know, stay positive and look at fund the medals.

1:00:20.520 --> 1:00:22.800
<v Speaker 1>All right, we certainly will. Ken SMI thank you so much.

1:00:22.840 --> 1:00:25.920
<v Speaker 1>Next round. Capital Partners founder joining us in our Bloomberg

1:00:25.960 --> 1:00:28.600
<v Speaker 1>Interactive studio. Check out him a parm Our Our hedge

1:00:28.600 --> 1:00:32.080
<v Speaker 1>fund reporter at Bloomberg News. Her story talks about exactly

1:00:32.080 --> 1:00:34.560
<v Speaker 1>what can just lay it out for us. You're listening

1:00:34.600 --> 1:00:38.400
<v Speaker 1>to the Bloomberg Business Week podcast, catches live week days

1:00:38.440 --> 1:00:41.200
<v Speaker 1>from two to five pm East here on Bloomberg Radio.

1:00:41.400 --> 1:00:44.280
<v Speaker 1>The Bloomberg Business a band you too. You can also

1:00:44.360 --> 1:00:47.640
<v Speaker 1>listen live to our flagship New York station, Just Say

1:00:47.760 --> 1:00:53.080
<v Speaker 1>Alexa play Bloomberg elve and Dirty. So Elon Musk also

1:00:53.120 --> 1:00:55.160
<v Speaker 1>the subject of this week's cover story, which notes that

1:00:55.200 --> 1:00:57.880
<v Speaker 1>if he has a tragic flaw, isn't his temper or

1:00:57.920 --> 1:01:01.840
<v Speaker 1>his treatment of underlings, or is refused to follow securities laws? Nope,

1:01:02.240 --> 1:01:06.880
<v Speaker 1>it's that. It's he's extremely and painfully unfunny, which is

1:01:06.960 --> 1:01:08.760
<v Speaker 1>kind of funny. That is kind of funny, all right,

1:01:08.800 --> 1:01:11.440
<v Speaker 1>So let's get to it with us. Is Bloomberg Business

1:01:11.440 --> 1:01:13.920
<v Speaker 1>Week colmunist Max Jeffet and Bloomberg News Technology put her

1:01:13.920 --> 1:01:16.040
<v Speaker 1>down a hall. They wrote the story the cover story

1:01:16.040 --> 1:01:18.440
<v Speaker 1>of Business Week. Max is here in our Bloomberg Interactive

1:01:18.440 --> 1:01:23.640
<v Speaker 1>Broker studio. Dana on the phone from San Francisco. Nice timing, guys.

1:01:23.680 --> 1:01:25.840
<v Speaker 1>This is what we are all leaning in on, Danna.

1:01:25.840 --> 1:01:28.720
<v Speaker 1>I'm going to start with you because you know, Ellen,

1:01:28.920 --> 1:01:32.760
<v Speaker 1>I always feel like you know that he for a

1:01:32.800 --> 1:01:34.960
<v Speaker 1>long time could do no wrong to some extent, and

1:01:35.000 --> 1:01:39.680
<v Speaker 1>everybody was all in and then things changed. What happened? Yeah,

1:01:39.760 --> 1:01:42.720
<v Speaker 1>I mean two was sort of a remarkable year for

1:01:42.840 --> 1:01:45.160
<v Speaker 1>him and for you know, and for all of us

1:01:45.280 --> 1:01:46.960
<v Speaker 1>in a lot of ways. But I mean this is

1:01:46.960 --> 1:01:49.720
<v Speaker 1>a guy who was Time and the f t S

1:01:49.800 --> 1:01:53.919
<v Speaker 1>Man of the Year or Person of the Year one um.

1:01:54.280 --> 1:01:57.080
<v Speaker 1>And then you know, and then in two he bought Twitter,

1:01:57.280 --> 1:02:00.560
<v Speaker 1>and in order to buy Twitter, he sold billions of

1:02:00.560 --> 1:02:04.080
<v Speaker 1>dollars worth of Tesla shares. And then once he took

1:02:04.080 --> 1:02:07.240
<v Speaker 1>the reins at Twitter, he fired everybody and started to

1:02:07.280 --> 1:02:12.040
<v Speaker 1>interact with a pretty like sort of rogues gallery of characters,

1:02:12.040 --> 1:02:16.480
<v Speaker 1>you know, right wing folks, anti Semitic folks, conspiracy theorists,

1:02:16.720 --> 1:02:20.760
<v Speaker 1>and you know, for a long time old school early

1:02:20.760 --> 1:02:24.080
<v Speaker 1>adopters of the Tesla brand, this was very, very alarming.

1:02:24.320 --> 1:02:27.720
<v Speaker 1>And I think what you saw was that because Tesla

1:02:27.800 --> 1:02:30.200
<v Speaker 1>and Ellen are so intertwined, I mean, there is like

1:02:30.320 --> 1:02:33.120
<v Speaker 1>the brands are the same. Basically, there was a real

1:02:33.160 --> 1:02:36.120
<v Speaker 1>erosion of of the Tesla brand, and you know, in

1:02:36.160 --> 1:02:40.720
<v Speaker 1>marketing surveys and just conversations with former employees, in conversations

1:02:40.720 --> 1:02:43.440
<v Speaker 1>with potential Evie buyers, and that was really something that

1:02:43.520 --> 1:02:45.520
<v Speaker 1>Max and I wanted to explore at this kind of

1:02:45.560 --> 1:02:48.200
<v Speaker 1>pivotal moment for the company. A Max, come on in here,

1:02:48.480 --> 1:02:51.080
<v Speaker 1>because I was, you know, I was having this conversation

1:02:51.080 --> 1:02:54.400
<v Speaker 1>with a friend recently who has thought too Tesla's and

1:02:54.960 --> 1:02:56.120
<v Speaker 1>he was I was saying, what do you think of

1:02:56.160 --> 1:02:57.840
<v Speaker 1>all the stuff that Elon Musk does? And he was like,

1:02:58.040 --> 1:03:00.040
<v Speaker 1>you know what, I don't care what he's got and

1:03:00.120 --> 1:03:03.440
<v Speaker 1>musta He's like, I don't care. You know the CEO

1:03:03.520 --> 1:03:06.160
<v Speaker 1>of Disney does. I don't care what the CEO of

1:03:06.280 --> 1:03:07.560
<v Speaker 1>you know these other companies that I said, you know

1:03:07.640 --> 1:03:09.600
<v Speaker 1>what though, But the thing is with Tesla and Musk,

1:03:09.720 --> 1:03:12.760
<v Speaker 1>like the two are inextricably bound to one another. Yeah.

1:03:12.800 --> 1:03:15.360
<v Speaker 1>I mean when we talk about Tesla's brand, it's it's

1:03:15.400 --> 1:03:19.040
<v Speaker 1>different from talking about Fords brand or or Chrysler's brand

1:03:19.120 --> 1:03:20.880
<v Speaker 1>or something like that. As as Danna was saying, that's

1:03:21.000 --> 1:03:22.880
<v Speaker 1>that's there are two reasons for that. One is this

1:03:23.000 --> 1:03:26.400
<v Speaker 1>kind of Musk as the centerpiece. You know, for years

1:03:26.480 --> 1:03:28.600
<v Speaker 1>we talked about how amazing it was that, you know,

1:03:28.600 --> 1:03:31.120
<v Speaker 1>Tesla didn't spend money on advertising, and it's been a

1:03:31.400 --> 1:03:34.600
<v Speaker 1>huge part of the way this company finds people. And

1:03:34.600 --> 1:03:36.240
<v Speaker 1>then the second thing is it's it's still a very

1:03:36.280 --> 1:03:39.920
<v Speaker 1>strong brand. It's you know, Musk is is doing things

1:03:40.280 --> 1:03:42.919
<v Speaker 1>that are hurting a company um and that that sort

1:03:42.920 --> 1:03:46.760
<v Speaker 1>of as Danna said, like longtime investors, some um, longtime

1:03:46.920 --> 1:03:49.960
<v Speaker 1>fans have found uncomfortable. But it's not like there aren't fans.

1:03:49.960 --> 1:03:52.920
<v Speaker 1>And you know, yesterday while we're listening to the earnings, right,

1:03:52.920 --> 1:03:56.000
<v Speaker 1>Tesla put the numbers out there sort of okay, there

1:03:56.080 --> 1:03:58.280
<v Speaker 1>was a sort of beat on revenue and it's kind

1:03:58.280 --> 1:04:00.520
<v Speaker 1>of a mixed bag, and the markets weren't doing anything.

1:04:00.920 --> 1:04:03.479
<v Speaker 1>And then Musk gets up during the call and says,

1:04:03.800 --> 1:04:06.320
<v Speaker 1>you know, we might we we said we're gonna make

1:04:06.320 --> 1:04:08.440
<v Speaker 1>one point eight million cars, but we just might make

1:04:08.480 --> 1:04:11.000
<v Speaker 1>two million cars, you know, And the stock went berserk

1:04:11.040 --> 1:04:12.960
<v Speaker 1>at that point. Um. And that's and that's where it

1:04:13.240 --> 1:04:15.360
<v Speaker 1>had this huge jump. And so the thing is when

1:04:15.440 --> 1:04:18.800
<v Speaker 1>Musk still does kind of like the Musk thing um,

1:04:18.800 --> 1:04:20.720
<v Speaker 1>which is, you know, talk about how great testas and

1:04:20.720 --> 1:04:22.600
<v Speaker 1>how many cars are gonna make and make these like

1:04:22.680 --> 1:04:27.360
<v Speaker 1>wild problem. The investors like that and they're still going

1:04:27.400 --> 1:04:30.240
<v Speaker 1>for it. It's when he starts talking to Cat turn

1:04:30.320 --> 1:04:33.480
<v Speaker 1>to pick on one of his um, you know, interloculars

1:04:33.600 --> 1:04:36.960
<v Speaker 1>on Twitter that people start to feel uncomfortable. So it's

1:04:37.000 --> 1:04:39.080
<v Speaker 1>it's not like there's it's not I can't walk back

1:04:39.120 --> 1:04:40.720
<v Speaker 1>from It's not like he can't come back from some

1:04:40.800 --> 1:04:43.280
<v Speaker 1>of this damage. But but there has been a shift

1:04:43.560 --> 1:04:45.440
<v Speaker 1>and and it's reflected in the stock price. Even though

1:04:45.440 --> 1:04:48.640
<v Speaker 1>it's gone up um today, it's still you know, half

1:04:48.640 --> 1:04:50.560
<v Speaker 1>of what it was, more than worse than half what

1:04:50.640 --> 1:04:54.280
<v Speaker 1>it was, you know, before this Twitter uh stuff started, Danna.

1:04:54.520 --> 1:04:56.480
<v Speaker 1>You know, it is kind of remarkable some of the

1:04:56.520 --> 1:04:58.560
<v Speaker 1>things that he does and some of the investigations that

1:04:58.600 --> 1:05:01.040
<v Speaker 1>are happening. He was up on you know, this whole week,

1:05:01.160 --> 1:05:03.920
<v Speaker 1>right on the witness stand um talking this is not

1:05:04.240 --> 1:05:06.480
<v Speaker 1>typically what you want of a CEO of a publicly

1:05:06.520 --> 1:05:09.800
<v Speaker 1>health company, you know, does he not get it? Like?

1:05:09.840 --> 1:05:12.000
<v Speaker 1>What is it about Ellen? Like he's got to be

1:05:12.040 --> 1:05:14.880
<v Speaker 1>seeing the headlines, the news, He's got to see the

1:05:14.880 --> 1:05:17.120
<v Speaker 1>stock drop, Like does he not understand that some of

1:05:17.160 --> 1:05:19.480
<v Speaker 1>these things he does is not so good? I mean,

1:05:20.000 --> 1:05:22.200
<v Speaker 1>Elon reads everything about himself. I mean I think he

1:05:22.560 --> 1:05:24.960
<v Speaker 1>you know, he's sort of noticed it, probably gets notifications

1:05:25.000 --> 1:05:27.120
<v Speaker 1>for himself on Twitter. He read our story, he read

1:05:27.120 --> 1:05:30.240
<v Speaker 1>our cover story. But but I think that he's gotten

1:05:30.240 --> 1:05:33.200
<v Speaker 1>a late whatever his stick is, he has gotten away

1:05:33.200 --> 1:05:35.320
<v Speaker 1>with it for a very long time and it works

1:05:35.360 --> 1:05:36.880
<v Speaker 1>for him in the way, you know, in the way

1:05:36.920 --> 1:05:39.040
<v Speaker 1>that it works for President Trump. I mean, like him

1:05:39.120 --> 1:05:44.080
<v Speaker 1>or hate him, people see him as an unvarnished authentic character.

1:05:44.200 --> 1:05:46.880
<v Speaker 1>I mean, he says what he thinks. Sometimes he's rude,

1:05:46.920 --> 1:05:49.640
<v Speaker 1>you know, He's called people he called like the public

1:05:49.920 --> 1:05:54.160
<v Speaker 1>county health officials fascists. On earnings calls, he told analysts

1:05:54.160 --> 1:05:56.640
<v Speaker 1>that their questions were boring and bone headed. Um, he

1:05:56.680 --> 1:05:59.720
<v Speaker 1>thinks that Joe Biden is a damp sock puck that

1:05:59.800 --> 1:06:01.680
<v Speaker 1>I mean, and he he says when he thinks, and

1:06:01.720 --> 1:06:04.640
<v Speaker 1>people like that. They like that authenticity. They respond to

1:06:04.680 --> 1:06:07.640
<v Speaker 1>that um and it keeps him in the news, and

1:06:07.680 --> 1:06:09.600
<v Speaker 1>it keeps him in the conversation. And even if he's

1:06:09.640 --> 1:06:11.720
<v Speaker 1>in the conversation for a bad reason, he's still in

1:06:11.760 --> 1:06:14.440
<v Speaker 1>the conversation. I mean, I think if you interviewed a

1:06:14.440 --> 1:06:16.240
<v Speaker 1>bunch of people on the streets in Manhattan and asked

1:06:16.280 --> 1:06:21.880
<v Speaker 1>him who's the current CEO of gm Ford, Chrysler or BMW, Like,

1:06:21.960 --> 1:06:24.560
<v Speaker 1>I don't know if they would know who who was,

1:06:24.720 --> 1:06:27.440
<v Speaker 1>but like people know who Elon Musk is and that helps,

1:06:27.560 --> 1:06:31.200
<v Speaker 1>you know, ultimately, I think it helps him. He max

1:06:31.280 --> 1:06:33.400
<v Speaker 1>um to that to that end, and what Dana was

1:06:33.440 --> 1:06:36.520
<v Speaker 1>talking about, it doesn't always go well for elon Musk

1:06:36.600 --> 1:06:39.400
<v Speaker 1>what happened at Dave Chappelle show recently? Oh yeah, this

1:06:39.480 --> 1:06:41.920
<v Speaker 1>was the way we opened the story. And and it

1:06:42.000 --> 1:06:44.840
<v Speaker 1>was I think Danna's idea just because it was such

1:06:44.920 --> 1:06:49.040
<v Speaker 1>a contrast from kind of the the response that Musk

1:06:49.120 --> 1:06:50.760
<v Speaker 1>normally gets when he's in front of a crowd. You know,

1:06:50.760 --> 1:06:54.200
<v Speaker 1>he gets up there. Dave Chappelle uh performance in San

1:06:54.240 --> 1:06:57.760
<v Speaker 1>Francisco sold out crowd, giant arena show. You know, Dave Chappelle,

1:06:57.760 --> 1:07:00.400
<v Speaker 1>of course is a controversial comedian. You know a lot

1:07:00.400 --> 1:07:02.760
<v Speaker 1>of his act is about, you know, railing on you know,

1:07:02.840 --> 1:07:04.840
<v Speaker 1>the dangers of woke culture and things like that. You know.

1:07:04.840 --> 1:07:07.200
<v Speaker 1>In other words, these are people who you would think

1:07:07.280 --> 1:07:11.360
<v Speaker 1>would be fans of Musk's kind of right wing, transgressive

1:07:11.400 --> 1:07:14.480
<v Speaker 1>Twitter stuff, and they weren't. They were booing him. And

1:07:14.520 --> 1:07:17.200
<v Speaker 1>just seeing that kind of turn, I mean, that's that's

1:07:17.200 --> 1:07:19.360
<v Speaker 1>where we got kind of got the idea to to

1:07:19.480 --> 1:07:23.560
<v Speaker 1>write the story because just like seeing that turn was

1:07:23.920 --> 1:07:27.520
<v Speaker 1>pretty dramatic and and and it really and yeah, like

1:07:27.640 --> 1:07:30.560
<v Speaker 1>Musk has a big fan base. Um, they love him,

1:07:30.720 --> 1:07:33.680
<v Speaker 1>just as Dana is saying. On the other hand, Uh,

1:07:33.720 --> 1:07:36.520
<v Speaker 1>it's not clear how much more growth. Tesla has that

1:07:36.680 --> 1:07:39.800
<v Speaker 1>they need to grow to be so much bigger, so

1:07:39.880 --> 1:07:43.560
<v Speaker 1>much bigger to justify the current valuation. Uh, Danny, you

1:07:43.600 --> 1:07:45.600
<v Speaker 1>did say he read the story. Did he respond to

1:07:45.640 --> 1:07:50.600
<v Speaker 1>you guys? Right, Well, I'll let more, I'll let ahead

1:07:51.680 --> 1:07:54.680
<v Speaker 1>white a response. I mean, it wasn't like a direct response,

1:07:54.800 --> 1:07:57.520
<v Speaker 1>but he like someone quote tweeted it and then go ahead,

1:07:58.560 --> 1:08:00.680
<v Speaker 1>Musk and I was talking about the story with like

1:08:00.680 --> 1:08:04.680
<v Speaker 1>a handful of like doge coin influencers, dogecoin being his

1:08:04.720 --> 1:08:07.760
<v Speaker 1>favorite cryptocurrency, and they were kind of saying like, no,

1:08:07.960 --> 1:08:10.400
<v Speaker 1>you really are funny, Ellen, and he was responding like

1:08:10.480 --> 1:08:13.560
<v Speaker 1>thank you, so so not exactly a direct response, but

1:08:13.560 --> 1:08:16.000
<v Speaker 1>but certainly talking about it. And then on the earnings called,

1:08:16.000 --> 1:08:20.599
<v Speaker 1>there was a very interesting moment where an investor asked,

1:08:20.960 --> 1:08:23.919
<v Speaker 1>you know, what you know about the sort of potential

1:08:23.920 --> 1:08:26.519
<v Speaker 1>brand damage, citing a poll that we cited by you gov,

1:08:26.560 --> 1:08:29.720
<v Speaker 1>which is a you know, scientific pollster, and Musk essentially said,

1:08:29.760 --> 1:08:32.040
<v Speaker 1>you know, you gov, schmoogov I got a hundred and

1:08:32.280 --> 1:08:35.360
<v Speaker 1>twenty seven million Twitter followers and um. And it was

1:08:35.520 --> 1:08:37.920
<v Speaker 1>a really interesting moment because, first of all, a little

1:08:37.920 --> 1:08:40.240
<v Speaker 1>bit of a window into what his strategy is or

1:08:40.280 --> 1:08:41.960
<v Speaker 1>you know, if you're trying to find a strategy with Twitter.

1:08:42.280 --> 1:08:44.160
<v Speaker 1>It's like, hey, I'm out there, I'm in the news.

1:08:44.160 --> 1:08:45.920
<v Speaker 1>Just like Danna said, people are talking about it, so

1:08:45.920 --> 1:08:48.200
<v Speaker 1>it must be good. Um. It also was a bit

1:08:48.240 --> 1:08:49.800
<v Speaker 1>of a turn about from the way Musk was talking

1:08:49.840 --> 1:08:51.760
<v Speaker 1>about Twitter, you know several months ago, when it was

1:08:51.800 --> 1:08:53.719
<v Speaker 1>just like, oh, these followers are fake, it can't trust

1:08:53.760 --> 1:08:56.320
<v Speaker 1>him and so on. So super interesting moment. And I

1:08:56.439 --> 1:08:58.920
<v Speaker 1>read that also has a response to to the story, Well,

1:08:58.960 --> 1:09:00.920
<v Speaker 1>it's an incredible story, run out of time. We can

1:09:00.960 --> 1:09:02.760
<v Speaker 1>talk forever on it. It does make me wonder, God,

1:09:02.800 --> 1:09:04.960
<v Speaker 1>if he didn't buy Twitter, would we still be? I

1:09:05.000 --> 1:09:07.800
<v Speaker 1>don't know where would we be? But who knows? Um, guys,

1:09:07.800 --> 1:09:10.200
<v Speaker 1>we gotta run cover story of Bloomberg Business. Wee gets

1:09:10.200 --> 1:09:13.599
<v Speaker 1>a killer Bloomberg Business Week calumnist Max Chaffman and Bloomberg

1:09:13.600 --> 1:09:16.120
<v Speaker 1>News Technology for Danna Hall. They wrote it. So check

1:09:16.120 --> 1:09:18.559
<v Speaker 1>it out the new issue on newstands, online and on

1:09:18.600 --> 1:09:25.280
<v Speaker 1>the Bloomberg You're listening to the Bloomberg Business Week podcast.

1:09:25.520 --> 1:09:28.320
<v Speaker 1>Catch us live weekdays from two to five pm Easter

1:09:28.560 --> 1:09:31.960
<v Speaker 1>on Bloomberg Radio, the Bloomberg Business app, and and you too.

1:09:32.200 --> 1:09:35.320
<v Speaker 1>You can also listen live to our flagship New York station,

1:09:35.720 --> 1:09:40.639
<v Speaker 1>just say Alexa, play Bloomberg Elvenerdi. When you think about

1:09:40.680 --> 1:09:42.559
<v Speaker 1>the best watches in the world, you probably think of

1:09:42.600 --> 1:09:46.080
<v Speaker 1>brands such as Rolex and Patech, Philippe some others as well.

1:09:46.160 --> 1:09:48.840
<v Speaker 1>There is, though, a group of indie watchmakers that are

1:09:48.880 --> 1:09:51.519
<v Speaker 1>taking the luxury market by storm, thanks in part to

1:09:51.600 --> 1:09:54.600
<v Speaker 1>a supply crunch affecting some of those top brands. That

1:09:54.760 --> 1:09:57.120
<v Speaker 1>is the subject of the opening story in the Pursuit

1:09:57.160 --> 1:09:59.240
<v Speaker 1>section of the magazine this week, and much of this

1:09:59.320 --> 1:10:02.880
<v Speaker 1>section is actually dedicated to so called time pieces, as

1:10:02.920 --> 1:10:06.479
<v Speaker 1>we call them here at Bloomberg. Pursuits we do we

1:10:06.560 --> 1:10:09.120
<v Speaker 1>have with us are in house expert in a super

1:10:09.160 --> 1:10:12.200
<v Speaker 1>fan on the subject, Pursues editor Chris Rouser, he knows

1:10:12.200 --> 1:10:13.880
<v Speaker 1>a thing or two about watches. Also joining us as

1:10:13.880 --> 1:10:17.480
<v Speaker 1>Bloomberg News reporter Andy Hoffman, he covers retail and the consumer.

1:10:17.520 --> 1:10:20.080
<v Speaker 1>He's based in Geneva. So, Chris, is it you know?

1:10:20.120 --> 1:10:22.280
<v Speaker 1>I think of you as the Bloomberg watch guy, But

1:10:22.600 --> 1:10:24.719
<v Speaker 1>is it possible that Andy actually knows more about watches

1:10:24.720 --> 1:10:27.240
<v Speaker 1>than you do? It's I I almost hate to admit

1:10:27.280 --> 1:10:28.920
<v Speaker 1>it if I wasn't so proud of him. But Andy

1:10:28.960 --> 1:10:31.760
<v Speaker 1>actually is the really the true watch industry expert. UM.

1:10:31.800 --> 1:10:33.400
<v Speaker 1>You know, he's based in Geneva and he covers the

1:10:33.439 --> 1:10:36.479
<v Speaker 1>Swiss watchmaking industry. There's a lot going on and it's

1:10:36.520 --> 1:10:38.960
<v Speaker 1>been a very fascinating beat in the past five years

1:10:39.000 --> 1:10:42.280
<v Speaker 1>because this industry has really exploded, which is why we're

1:10:42.280 --> 1:10:44.719
<v Speaker 1>doing this story now. As you said, all of these

1:10:44.960 --> 1:10:47.720
<v Speaker 1>major watch brands are having supply chain issues. They're not

1:10:47.760 --> 1:10:50.760
<v Speaker 1>increasing production as demand has increased, and so people are

1:10:50.800 --> 1:10:53.519
<v Speaker 1>turning to other, less famous brands and they're learning a

1:10:53.600 --> 1:10:55.720
<v Speaker 1>lot more. And you know, you almost don't want to

1:10:55.760 --> 1:10:58.000
<v Speaker 1>put it in the context of it being hard to

1:10:58.000 --> 1:10:59.840
<v Speaker 1>get a role X or a Ptex, so you're looking

1:10:59.840 --> 1:11:01.960
<v Speaker 1>at the others brands because these other brands are actually

1:11:02.040 --> 1:11:05.519
<v Speaker 1>very interesting on their own and they're very accomplished UM,

1:11:05.560 --> 1:11:08.519
<v Speaker 1>and we love highlighting them. Yeah. And it's funny because

1:11:08.520 --> 1:11:10.000
<v Speaker 1>when I first started, Oh, I'm like, oh, they're gonna

1:11:10.000 --> 1:11:13.320
<v Speaker 1>be less expensive but really cool and sorry, you know,

1:11:13.439 --> 1:11:15.760
<v Speaker 1>I kind of kidded at the earlier with him. I'm like,

1:11:15.880 --> 1:11:17.840
<v Speaker 1>we could even afford them. He's like, no, we can.

1:11:18.080 --> 1:11:20.360
<v Speaker 1>There are something that you can all right, Andy Kamani

1:11:20.400 --> 1:11:22.280
<v Speaker 1>in on this UM, you know, you and Chris were

1:11:22.280 --> 1:11:24.880
<v Speaker 1>talking about this coverage. Tell us about these what we're

1:11:24.880 --> 1:11:28.920
<v Speaker 1>calling indie brands. Yeah, well, I mean Chris is absolutely right.

1:11:28.960 --> 1:11:31.920
<v Speaker 1>I mean what we've seen, you know, during the pandemic,

1:11:32.280 --> 1:11:36.000
<v Speaker 1>you know, consumers in particular US consumers sort of fell

1:11:36.080 --> 1:11:40.160
<v Speaker 1>back in love with mechanical watches, most of which are Swiss,

1:11:40.680 --> 1:11:45.480
<v Speaker 1>and UM that created great demand for you know, the classics,

1:11:45.520 --> 1:11:49.200
<v Speaker 1>the well known brands like Rolex or the marpige uh

1:11:49.280 --> 1:11:52.839
<v Speaker 1>protect Phi, Leap and into you know in those brands,

1:11:52.840 --> 1:11:55.760
<v Speaker 1>and they just don't make a lot and and the

1:11:55.880 --> 1:11:57.920
<v Speaker 1>demand for role X is so high even though they

1:11:57.960 --> 1:12:01.679
<v Speaker 1>make a million watches a year that these independent brands

1:12:01.720 --> 1:12:04.400
<v Speaker 1>have been able to sort of jump in and fill

1:12:04.479 --> 1:12:07.919
<v Speaker 1>that void. And also people were spending more time online,

1:12:07.960 --> 1:12:12.720
<v Speaker 1>they were doing their research much better, um, and they

1:12:12.880 --> 1:12:16.759
<v Speaker 1>became more exposed to these brands, and so brands like Ming,

1:12:16.760 --> 1:12:20.080
<v Speaker 1>which is a very interesting brand. It's only you know

1:12:20.200 --> 1:12:24.400
<v Speaker 1>horology Ming, it's only uh five years old. It's actually

1:12:24.439 --> 1:12:27.840
<v Speaker 1>based in Kuala Lumpour. The watches are Swiss made and

1:12:27.840 --> 1:12:32.120
<v Speaker 1>they're making these really interesting sort of groundbreaking watches that

1:12:32.320 --> 1:12:35.840
<v Speaker 1>use you know, luminescence and light and design and sort

1:12:35.880 --> 1:12:38.799
<v Speaker 1>of very interesting ways. They only sell them on their website,

1:12:39.080 --> 1:12:41.839
<v Speaker 1>but you know, these watches are being sold at auction

1:12:41.960 --> 1:12:46.120
<v Speaker 1>here in Geneva, you know, alongside protect for leaps, Odomarpige's

1:12:46.160 --> 1:12:49.519
<v Speaker 1>and Rolex. Now I'm really intrigued by this thirty six

1:12:49.600 --> 1:12:52.680
<v Speaker 1>year old Ming teen. You know, you think he's you know,

1:12:52.720 --> 1:12:55.000
<v Speaker 1>a watch guy, but then you write that he's not

1:12:55.120 --> 1:12:57.559
<v Speaker 1>just that. He's a photographer, he's a designer and a

1:12:57.600 --> 1:13:00.360
<v Speaker 1>private equity guy. Who is he? Yeah, yeah, he was.

1:13:00.680 --> 1:13:02.640
<v Speaker 1>He worked in private equity for a couple of the

1:13:02.640 --> 1:13:07.400
<v Speaker 1>big firms. Uh, worked for some Asian money managers. Um

1:13:07.640 --> 1:13:11.559
<v Speaker 1>graduated from Oxford, you know, in his teens. And obviously

1:13:11.560 --> 1:13:14.439
<v Speaker 1>he's a really bright guy. Um and also you know,

1:13:14.680 --> 1:13:18.720
<v Speaker 1>artistically gifted. I mean he's a great photographer and has

1:13:18.760 --> 1:13:21.320
<v Speaker 1>always been a watch collector, is what he's told us.

1:13:21.880 --> 1:13:24.559
<v Speaker 1>And you know, at a certain point, Um, he was

1:13:24.560 --> 1:13:26.960
<v Speaker 1>collecting all these watches and he said, you know, and

1:13:27.000 --> 1:13:28.840
<v Speaker 1>it is only you know, five or six years ago,

1:13:28.960 --> 1:13:31.240
<v Speaker 1>and and and he said, you know, I'm going to

1:13:31.320 --> 1:13:34.120
<v Speaker 1>give us a try. And so uh he and and

1:13:34.760 --> 1:13:38.559
<v Speaker 1>a few colleagues and fellow collectors started Harold jer Ming

1:13:38.720 --> 1:13:41.839
<v Speaker 1>and and um They've done extraordinarily well. I mean they started,

1:13:42.000 --> 1:13:44.040
<v Speaker 1>I think their first watch was selling for around nine

1:13:44.120 --> 1:13:47.960
<v Speaker 1>hundred Swiss francs. Now most of their watches self for

1:13:48.040 --> 1:13:53.160
<v Speaker 1>around five thousand francs. Um, some felt self for ten thousand,

1:13:53.280 --> 1:13:56.880
<v Speaker 1>and and they're even making watches that sell on their

1:13:56.920 --> 1:14:00.280
<v Speaker 1>site at retail for twenty thousand, sixty thousand francs. Very rare.

1:14:00.439 --> 1:14:03.240
<v Speaker 1>Chris start with you know what you guys called, you know,

1:14:03.400 --> 1:14:06.000
<v Speaker 1>the one that's like a blue chip short thing, um,

1:14:06.040 --> 1:14:08.800
<v Speaker 1>and I think this is is it? F P Jorn? Yeah? Andy,

1:14:08.840 --> 1:14:11.679
<v Speaker 1>do you want to talk about I've loved to Strand

1:14:11.680 --> 1:14:13.960
<v Speaker 1>for a while. Yeah, I mean f P Jorn is

1:14:14.000 --> 1:14:19.080
<v Speaker 1>sort of the big heavy hitter, blue chip independent watchmaker

1:14:19.520 --> 1:14:23.000
<v Speaker 1>based here in Geneva, French born. Um, you know, just

1:14:23.080 --> 1:14:30.240
<v Speaker 1>makes extraordinarily complicated, exquisitely finished UH watches, which now you

1:14:30.280 --> 1:14:33.160
<v Speaker 1>know he's the brand was founded in the nineties. He

1:14:33.240 --> 1:14:36.639
<v Speaker 1>started producing watches under the Fijn brand and I think

1:14:36.720 --> 1:14:43.280
<v Speaker 1>ninety nine. Now these watches sell alongside PTech UH and

1:14:43.360 --> 1:14:47.080
<v Speaker 1>odom RP Gay at the auctions well over you know,

1:14:47.200 --> 1:14:50.559
<v Speaker 1>into well into the millions. Um. I mean they're just

1:14:50.640 --> 1:14:54.000
<v Speaker 1>you know, he is an extraordinary watchmaker. He has an

1:14:54.000 --> 1:14:59.680
<v Speaker 1>extreme talent, and you know, the watchworld has slowly but

1:15:00.000 --> 1:15:02.400
<v Speaker 1>early woken up to this. And now he's, you know,

1:15:02.439 --> 1:15:05.320
<v Speaker 1>at this sort of pinnacle of the game. I want

1:15:05.320 --> 1:15:08.639
<v Speaker 1>to talk about this time piece. It looks like two

1:15:08.760 --> 1:15:15.799
<v Speaker 1>watch faces are conjoined, or a logical machine number one. Indeed,

1:15:15.800 --> 1:15:20.000
<v Speaker 1>that's that's Max Booster, who is all on his own

1:15:20.120 --> 1:15:23.160
<v Speaker 1>in terms of of the way that you know him

1:15:23.240 --> 1:15:25.720
<v Speaker 1>and his company which is called MB and F. Max

1:15:25.720 --> 1:15:29.800
<v Speaker 1>Booster and friends have decided to approach watchmaking. We got

1:15:29.800 --> 1:15:32.400
<v Speaker 1>to spend some time with him. Max Booster is clearly

1:15:32.439 --> 1:15:36.360
<v Speaker 1>an artist, and he surrounds himself with artists and and

1:15:36.520 --> 1:15:39.960
<v Speaker 1>they are making what they feel as art um for

1:15:40.040 --> 1:15:43.360
<v Speaker 1>your wrist um. And so you know, he makes watches

1:15:43.400 --> 1:15:46.000
<v Speaker 1>that look like panda bears, He makes watches that look

1:15:46.080 --> 1:15:49.479
<v Speaker 1>like frogs. He makes watches that look like spaceships, and

1:15:49.600 --> 1:15:55.120
<v Speaker 1>you know inside them is extraordinary horology. Uh. And yet

1:15:55.240 --> 1:15:57.800
<v Speaker 1>you know, the designs that case shapes are like nothing

1:15:57.840 --> 1:16:00.960
<v Speaker 1>anyone has ever seen. He's watches are self for well

1:16:01.040 --> 1:16:04.000
<v Speaker 1>over a hundred thousand francs um, you know, but he

1:16:04.040 --> 1:16:08.479
<v Speaker 1>also makes some watches that are slightly more traditional, although

1:16:08.520 --> 1:16:11.920
<v Speaker 1>nothing that Max Booster does as traditional. But last year

1:16:12.000 --> 1:16:15.280
<v Speaker 1>he uh he and a fellow watchmaker who's you know,

1:16:15.320 --> 1:16:18.040
<v Speaker 1>one of the friends, a guy named Stephen McDonald from

1:16:18.080 --> 1:16:22.280
<v Speaker 1>from from Northern Ireland who designed the movement and the complication,

1:16:22.720 --> 1:16:26.680
<v Speaker 1>made a what's called a sequential chronograph, which is basically

1:16:26.760 --> 1:16:31.760
<v Speaker 1>two chronographs on the same watch, um running you know,

1:16:31.880 --> 1:16:34.519
<v Speaker 1>through the through the same movement, and it allows you

1:16:34.560 --> 1:16:36.800
<v Speaker 1>to do all these things with one chronograph on your

1:16:36.840 --> 1:16:39.519
<v Speaker 1>risk that you you know, just wasn't possible before. I mean,

1:16:39.560 --> 1:16:42.280
<v Speaker 1>they're really you know, pushing the bounds, doing new things,

1:16:42.600 --> 1:16:46.280
<v Speaker 1>and they're being awarded by the industry with um the

1:16:46.320 --> 1:16:50.559
<v Speaker 1>Grand Prix, the Horology, the Genev g PhD Awards. The

1:16:50.600 --> 1:16:54.760
<v Speaker 1>Max Boosters is the you know, a prime example of

1:16:54.800 --> 1:16:59.240
<v Speaker 1>the wider watch public waking up to these independent makers

1:16:59.240 --> 1:17:01.040
<v Speaker 1>and it used to be just for the watch geeks

1:17:01.080 --> 1:17:05.360
<v Speaker 1>and the freak and now everybody knows about a chronograph

1:17:05.400 --> 1:17:07.200
<v Speaker 1>is a timer by the way, so that you can

1:17:07.200 --> 1:17:08.479
<v Speaker 1>do a lot of different things with that watch. I

1:17:08.520 --> 1:17:12.320
<v Speaker 1>remember when I started reporting on watches almost ten years ago, uh,

1:17:12.400 --> 1:17:14.800
<v Speaker 1>and we learned about that. I learned about this brand

1:17:14.800 --> 1:17:16.519
<v Speaker 1>and it was not like and he said it was

1:17:16.560 --> 1:17:19.240
<v Speaker 1>not something that people knew about. Only only watch geeks

1:17:19.280 --> 1:17:21.559
<v Speaker 1>knew about it. And now now these things are much

1:17:21.600 --> 1:17:24.160
<v Speaker 1>more in the mainstream and lots and lots more people

1:17:24.160 --> 1:17:25.920
<v Speaker 1>are lining up to buy them. Andy, we can't see

1:17:25.920 --> 1:17:28.360
<v Speaker 1>you right now, but Chris is wearing an Apple watch

1:17:28.720 --> 1:17:32.439
<v Speaker 1>because you're in Switzerland. Okay, what are you wearing on

1:17:32.479 --> 1:17:34.280
<v Speaker 1>your wrist? And what do you think of Chris's Apple Watch?

1:17:35.080 --> 1:17:39.040
<v Speaker 1>First of all, Apple, Apple watches a very interesting and

1:17:39.040 --> 1:17:42.800
<v Speaker 1>and and and clearly carefully designed watch them. I'm wearing

1:17:42.960 --> 1:17:47.960
<v Speaker 1>a Swiss brand called North Caine UH, their g M

1:17:48.040 --> 1:17:51.240
<v Speaker 1>T watch. I think we actually wrote about it UM

1:17:51.520 --> 1:17:56.839
<v Speaker 1>in December um uh and I just actually visited them today.

1:17:57.640 --> 1:18:01.240
<v Speaker 1>Very interesting and that's another independent brand and UM nor

1:18:01.360 --> 1:18:05.959
<v Speaker 1>Caine what they are is basically making pretty classic watches,

1:18:06.439 --> 1:18:10.479
<v Speaker 1>but they're making you know, and they're an independent brand, UM.

1:18:10.640 --> 1:18:13.240
<v Speaker 1>But they're well, they have great distribution. They're about five

1:18:13.320 --> 1:18:18.200
<v Speaker 1>years old and their watches are now available in the US, Switzerland,

1:18:18.320 --> 1:18:21.519
<v Speaker 1>Japan and they're in that three you know that two

1:18:21.560 --> 1:18:26.160
<v Speaker 1>thousand to five thousand UM frank or dollar range, which

1:18:26.240 --> 1:18:30.479
<v Speaker 1>is actually UM used to be quite crowded, and now

1:18:30.760 --> 1:18:32.519
<v Speaker 1>you know that The trend in the industry is for

1:18:32.600 --> 1:18:35.760
<v Speaker 1>everybody you know like Omega and everybody in you know

1:18:35.800 --> 1:18:39.479
<v Speaker 1>brands like ours, another independent brand to move up in price,

1:18:39.960 --> 1:18:44.120
<v Speaker 1>and so there's a vacuum or avoid there um for

1:18:44.600 --> 1:18:48.160
<v Speaker 1>reasonably priced watches. That's Bloomberg seatsator Chris Rouser, along with

1:18:48.160 --> 1:18:51.760
<v Speaker 1>Bloomberg News reporter Andy Hoffman joining us from Geneva. You're

1:18:51.840 --> 1:18:55.400
<v Speaker 1>listening to the Bloomberg Business Week podcast. Catch us live

1:18:55.479 --> 1:18:58.840
<v Speaker 1>week days from two to five pm Eastern on Bloomberg Radio,

1:18:59.040 --> 1:19:01.960
<v Speaker 1>the Bloomberg Business sam Band you two. You can also

1:19:02.040 --> 1:19:05.320
<v Speaker 1>listen live to our flagship New York station, Just Say

1:19:05.400 --> 1:19:09.679
<v Speaker 1>Alexa play Bloomberg E Love and Dirty. Well. The companies

1:19:09.680 --> 1:19:11.519
<v Speaker 1>that we talk about each and every day, you know,

1:19:11.720 --> 1:19:15.160
<v Speaker 1>they begin as ideas, maybe in a garage and Silicon Valley,

1:19:15.240 --> 1:19:18.240
<v Speaker 1>or perhaps in a rented office space in Alburquerque. But

1:19:18.439 --> 1:19:22.080
<v Speaker 1>from that idea to an actual functioning business can be

1:19:22.280 --> 1:19:25.759
<v Speaker 1>a rocky road. Tim. Yeah, you gotta beg investors for money,

1:19:26.000 --> 1:19:28.000
<v Speaker 1>You've got to manage your growing workforce, you gotta figure

1:19:28.000 --> 1:19:30.679
<v Speaker 1>out how to scale, and ultimately, if you're lucky, you'll

1:19:30.680 --> 1:19:32.400
<v Speaker 1>get to a successful exit, whether it's an I P

1:19:32.560 --> 1:19:35.120
<v Speaker 1>O or an acquisition. But it is a tough slog.

1:19:35.600 --> 1:19:40.360
<v Speaker 1>If only there were a handbook for entrepreneurs, there actually are.

1:19:40.520 --> 1:19:43.840
<v Speaker 1>Next guest says, he has written one, Ory Levine. He

1:19:43.840 --> 1:19:45.880
<v Speaker 1>knows a thing or two about building a company. Co

1:19:46.000 --> 1:19:48.759
<v Speaker 1>founder of Ways, which, as you know, sold to Google

1:19:48.800 --> 1:19:52.200
<v Speaker 1>for one and one point fifteen billion back in he

1:19:52.240 --> 1:19:54.760
<v Speaker 1>was an investor, and move It, which Intel bought for

1:19:54.840 --> 1:19:57.559
<v Speaker 1>one billion back in. Tim He's got a brand new

1:19:57.560 --> 1:19:59.439
<v Speaker 1>book out. It's called fall in Love with the Problem

1:19:59.520 --> 1:20:02.519
<v Speaker 1>Not the Lotion, a handbook for entrepreneurs, he joins us

1:20:02.560 --> 1:20:04.880
<v Speaker 1>on the phone from New York City. Or how are

1:20:04.920 --> 1:20:07.320
<v Speaker 1>you good? Good to have you with us. Thank you,

1:20:07.560 --> 1:20:10.519
<v Speaker 1>I'm excellent in yourself. We're doing well. Thanks, We're very pleased.

1:20:10.520 --> 1:20:13.920
<v Speaker 1>Congratulations on the book as well. All right, um, I'm

1:20:13.960 --> 1:20:17.920
<v Speaker 1>wondering about, you know, starting starting this idea in terms of,

1:20:18.080 --> 1:20:21.120
<v Speaker 1>like you know, thinking about not just this handbook, but

1:20:21.200 --> 1:20:23.640
<v Speaker 1>about your own journey as an entrepreneur. What does it

1:20:23.680 --> 1:20:28.560
<v Speaker 1>mean to to fall in love with a problem. So essentially,

1:20:28.880 --> 1:20:31.160
<v Speaker 1>you know, when you fall in love with the problem,

1:20:31.640 --> 1:20:37.360
<v Speaker 1>the problem remains your north star of your journey, right,

1:20:37.360 --> 1:20:39.160
<v Speaker 1>and when you have a north start, then at the

1:20:39.280 --> 1:20:42.880
<v Speaker 1>end to stay, you're less likely to do deviations from

1:20:42.920 --> 1:20:46.200
<v Speaker 1>it and more likely to actually get to your destination.

1:20:47.120 --> 1:20:49.599
<v Speaker 1>But there is a matter major part of it, right

1:20:49.680 --> 1:20:52.120
<v Speaker 1>because the story that you're going to tell when he's

1:20:52.160 --> 1:20:56.080
<v Speaker 1>associated with the problem is way better than the story

1:20:56.120 --> 1:20:58.559
<v Speaker 1>that he's associated with this solution. If we will be

1:20:58.560 --> 1:21:00.559
<v Speaker 1>here in two thousand and seven, I would tell you

1:21:00.600 --> 1:21:04.839
<v Speaker 1>that I'm going to build an AI based groutsource navigation system.

1:21:05.840 --> 1:21:09.679
<v Speaker 1>Then you would say, yeah, right, but you don't really care, well,

1:21:09.680 --> 1:21:11.880
<v Speaker 1>what was the problem. What was the problem though that

1:21:11.920 --> 1:21:14.360
<v Speaker 1>you were trying to solve in two thousand seven, I'm

1:21:14.360 --> 1:21:17.160
<v Speaker 1>going to help you to avoid traffic gims? All right,

1:21:17.280 --> 1:21:20.680
<v Speaker 1>that's it worked, and then you do care you know

1:21:20.760 --> 1:21:23.519
<v Speaker 1>every time, and I am an all in fan on it,

1:21:23.680 --> 1:21:26.559
<v Speaker 1>and you know, um, I will say. My husband's like

1:21:26.800 --> 1:21:28.760
<v Speaker 1>kind of laughs at me because when it's like there's

1:21:28.800 --> 1:21:30.599
<v Speaker 1>a car on the road, I'm like, I hit it,

1:21:30.640 --> 1:21:32.720
<v Speaker 1>and I you know, could you read it? You've got

1:21:32.720 --> 1:21:35.519
<v Speaker 1>in the world to buy in and help you in

1:21:35.560 --> 1:21:39.799
<v Speaker 1>this process process. Is there something that in society, um

1:21:39.920 --> 1:21:42.320
<v Speaker 1>or that you think though has changed. We talked so

1:21:42.400 --> 1:21:45.640
<v Speaker 1>much about the sharing economy, the sharing society. Is there

1:21:45.760 --> 1:21:50.080
<v Speaker 1>something different that enabled ways to be created that could

1:21:50.080 --> 1:21:54.200
<v Speaker 1>have been created maybe years ago, beyond the technology component

1:21:54.240 --> 1:21:58.120
<v Speaker 1>of it. You know, I think that in general people

1:21:58.320 --> 1:22:02.200
<v Speaker 1>are um like to help each other, right, and so

1:22:02.280 --> 1:22:05.880
<v Speaker 1>we are. In general people are good and if you

1:22:05.960 --> 1:22:08.880
<v Speaker 1>create them the opportunity, then they will be happy to share.

1:22:08.920 --> 1:22:11.400
<v Speaker 1>They will behaving to great value for others. And the

1:22:11.479 --> 1:22:14.240
<v Speaker 1>magic of ways is that we the drivers are helping

1:22:14.320 --> 1:22:17.360
<v Speaker 1>the rest of the drivers to avoid traffic chams and

1:22:17.400 --> 1:22:19.720
<v Speaker 1>to know what's going on on the road. And essentially

1:22:20.479 --> 1:22:25.720
<v Speaker 1>it's sort of a social network of drivers that we

1:22:25.840 --> 1:22:31.120
<v Speaker 1>are helping the rest of the drivers. What's a problem

1:22:31.160 --> 1:22:34.800
<v Speaker 1>in today's world that needs to be solved? Besides that

1:22:34.840 --> 1:22:40.519
<v Speaker 1>my puppy needs to be trained, I wish there's probably

1:22:40.520 --> 1:22:42.559
<v Speaker 1>an act for that. At the end of the day,

1:22:42.560 --> 1:22:45.400
<v Speaker 1>there are a lot of problems because we when we

1:22:45.479 --> 1:22:48.840
<v Speaker 1>think of different issues. And by the way, when we

1:22:48.920 --> 1:22:52.839
<v Speaker 1>started ways, you know, traffic jams today are more severe

1:22:52.880 --> 1:22:56.080
<v Speaker 1>than they were when we started ways and we actually

1:22:56.160 --> 1:22:59.160
<v Speaker 1>were scheduled or we our mission was to help drivers

1:22:59.200 --> 1:23:01.320
<v Speaker 1>to avoid traffic. Terms of traffic chances, they are a

1:23:01.360 --> 1:23:03.400
<v Speaker 1>bit more severe, right, and so we have done we

1:23:03.439 --> 1:23:07.720
<v Speaker 1>are not done with addressing mobility and movies actually did

1:23:07.880 --> 1:23:14.320
<v Speaker 1>a better job in addressing mobility by making public transportation easier. Um,

1:23:14.400 --> 1:23:16.840
<v Speaker 1>but we're still not done. And you know, one of

1:23:16.880 --> 1:23:19.519
<v Speaker 1>my startups is trying to address parking because it's some

1:23:19.600 --> 1:23:23.120
<v Speaker 1>major issues. And many of my startups, which one of them,

1:23:23.200 --> 1:23:26.839
<v Speaker 1>is trying to address a different problem. I am curious

1:23:26.880 --> 1:23:29.200
<v Speaker 1>how you look at some of the companies that were

1:23:29.240 --> 1:23:33.400
<v Speaker 1>once startups but are now behemous in the technology space

1:23:33.479 --> 1:23:40.920
<v Speaker 1>but are having a tough time a k, Facebook, now Meta, Tesla, Twitter, Like,

1:23:41.439 --> 1:23:43.479
<v Speaker 1>how do you look at them? Because just because your

1:23:43.560 --> 1:23:45.960
<v Speaker 1>startup in it and people can be excited and you

1:23:45.960 --> 1:23:48.280
<v Speaker 1>can do well for a while, it doesn't necessarily mean

1:23:48.320 --> 1:23:50.439
<v Speaker 1>you have legs. But how do you look at some

1:23:50.479 --> 1:23:55.000
<v Speaker 1>of these companies somebody who's created companies and companies with legs.

1:23:56.080 --> 1:23:59.120
<v Speaker 1>So so let me ask you the following, right, and

1:23:59.120 --> 1:24:02.479
<v Speaker 1>and this is very league, Um, how fast the world

1:24:02.640 --> 1:24:06.479
<v Speaker 1>is changing? Right? Google and Amazon and Netflix are about

1:24:06.520 --> 1:24:10.000
<v Speaker 1>twenty something years old, right, and then Testla and Facebook

1:24:10.080 --> 1:24:14.000
<v Speaker 1>and in Twitter and high Airbnb are less than many

1:24:14.080 --> 1:24:19.559
<v Speaker 1>years old. They were amazing entrepreneurs at the beginning that

1:24:19.680 --> 1:24:22.920
<v Speaker 1>had a mission to change the world, and in their

1:24:23.000 --> 1:24:26.439
<v Speaker 1>journey they have made the world a way better place. Right,

1:24:26.560 --> 1:24:29.040
<v Speaker 1>just imagine that we will have a time machine and

1:24:29.040 --> 1:24:32.080
<v Speaker 1>I will send you back fifteen years into two thousands

1:24:32.080 --> 1:24:34.360
<v Speaker 1>and seven and two thousand, name right, just before we

1:24:34.400 --> 1:24:37.000
<v Speaker 1>started with And that means that I'm going to take

1:24:37.040 --> 1:24:42.479
<v Speaker 1>away your iPhone in ways and Uber and Netflix and

1:24:42.479 --> 1:24:45.200
<v Speaker 1>and pretty much everything that you're using every day. It's

1:24:45.280 --> 1:24:48.720
<v Speaker 1>unclear that we will survive. So when we create a

1:24:48.840 --> 1:24:52.280
<v Speaker 1>solution to a real problem, it's guaranteed that we are

1:24:52.360 --> 1:24:55.240
<v Speaker 1>creating value. And when we create value, we are likely

1:24:55.280 --> 1:24:58.200
<v Speaker 1>to become successful. Now, whether or not we are looking

1:24:58.240 --> 1:25:01.000
<v Speaker 1>at the valuations that were year in the last couple

1:25:01.040 --> 1:25:04.639
<v Speaker 1>of years or the valuations today, it doesn't really make

1:25:04.680 --> 1:25:09.280
<v Speaker 1>the difference in the value that those companies have created

1:25:09.760 --> 1:25:12.760
<v Speaker 1>and in the goodness that they have created. You know,

1:25:12.800 --> 1:25:16.559
<v Speaker 1>there was the saying that companies oftentimes, like in you know,

1:25:17.120 --> 1:25:20.679
<v Speaker 1>before the pandemic, you'd see startups get ridiculous funding rounds

1:25:20.680 --> 1:25:22.719
<v Speaker 1>and they were in search of a problem to solve.

1:25:22.760 --> 1:25:24.920
<v Speaker 1>What's what's one company that you saw a startup that

1:25:24.960 --> 1:25:26.880
<v Speaker 1>you saw that you passed funding on because you said,

1:25:27.120 --> 1:25:30.800
<v Speaker 1>wait a second, this is not they're solving a problem.

1:25:30.840 --> 1:25:34.280
<v Speaker 1>So so most of my startups are actually self made. Right,

1:25:34.320 --> 1:25:36.760
<v Speaker 1>so I was looking at the specific problem and then

1:25:36.800 --> 1:25:39.720
<v Speaker 1>find the right team, or or maybe the team came

1:25:39.760 --> 1:25:42.640
<v Speaker 1>to me very early phase, right, so way before they

1:25:42.680 --> 1:25:45.920
<v Speaker 1>even started, which a problem that they would like to solve,

1:25:46.000 --> 1:25:48.719
<v Speaker 1>and I basically say, this is a problem worth solving.

1:25:49.280 --> 1:25:51.759
<v Speaker 1>And so my recommendation will be, think of a problem

1:25:51.760 --> 1:25:54.080
<v Speaker 1>that is worth solving, a big problem, something that the

1:25:54.120 --> 1:25:57.040
<v Speaker 1>world will become a better place if you acquested, and

1:25:57.080 --> 1:26:00.560
<v Speaker 1>then ask yourself who has this problem? Now, if you

1:26:00.600 --> 1:26:02.479
<v Speaker 1>happen to be the only person on the planet with

1:26:02.600 --> 1:26:04.320
<v Speaker 1>this problem, then I would say, you know what Goat

1:26:04.360 --> 1:26:07.680
<v Speaker 1>was shrinking, It's gonna be a page and fast then

1:26:07.720 --> 1:26:10.280
<v Speaker 1>building a startup. But if a lot of people actually

1:26:10.280 --> 1:26:12.760
<v Speaker 1>have this problem, that what you really want to do

1:26:12.840 --> 1:26:15.840
<v Speaker 1>next is go and speak with those people. Yeah, you

1:26:15.840 --> 1:26:19.280
<v Speaker 1>can understand their perception of the problem, and only then

1:26:19.360 --> 1:26:22.280
<v Speaker 1>go and build a solution. Now, even if you follow

1:26:22.360 --> 1:26:25.680
<v Speaker 1>this pass in your solution works, right, it's actually guaranteed

1:26:25.680 --> 1:26:28.559
<v Speaker 1>that you're creating value. Well, in the essence of all

1:26:28.920 --> 1:26:31.280
<v Speaker 1>of all startups is to figure out what is the

1:26:31.400 --> 1:26:33.920
<v Speaker 1>value that we are creating? Got it? Or we have

1:26:34.040 --> 1:26:37.080
<v Speaker 1>to leave it there? Or Levine co founder Ways his

1:26:37.120 --> 1:26:39.439
<v Speaker 1>new book, fall in Love with the Problem, Not the Solution,

1:26:39.520 --> 1:26:43.200
<v Speaker 1>a handbook for entrepreneur something he knows a lot about.

1:26:43.280 --> 1:26:47.000
<v Speaker 1>This is Bloomberg. This is the Bloomberg Business Week podcast,

1:26:47.200 --> 1:26:51.240
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1:26:51.760 --> 1:26:54.639
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1:26:54.760 --> 1:26:57.920
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1:26:58.080 --> 1:27:00.800
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1:27:04.720 --> 1:27:05.920
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