1 00:00:05,360 --> 00:00:07,560 Speaker 1: This is Emily, and this is Bridget and this is 2 00:00:07,600 --> 00:00:20,639 Speaker 1: more stuff Mom never told you. So this time we 3 00:00:20,680 --> 00:00:23,759 Speaker 1: want to look a little bit closer at how the 4 00:00:23,920 --> 00:00:30,080 Speaker 1: resistance will be commercialized. The resistance will be commercialized, like, um, 5 00:00:30,240 --> 00:00:33,080 Speaker 1: everyone knows and you can't really avoid it. These days, 6 00:00:33,200 --> 00:00:36,239 Speaker 1: protests and activism seems to be the hot new thing, right, 7 00:00:36,280 --> 00:00:38,800 Speaker 1: Like I've seen people with shorts to say things like 8 00:00:39,000 --> 00:00:43,920 Speaker 1: protest is the new brunch d C. Obviously some DC 9 00:00:44,080 --> 00:00:46,760 Speaker 1: person came up with that. It's very d C. Um. 10 00:00:46,800 --> 00:00:50,879 Speaker 1: I actually had friends that they wanted to They have 11 00:00:50,920 --> 00:00:52,560 Speaker 1: like a brunch club every couple of weeks, and so 12 00:00:52,680 --> 00:00:55,000 Speaker 1: they have it on Saturdays, and so now they have 13 00:00:55,120 --> 00:00:58,880 Speaker 1: it like enveloped into into like protests, So like we're 14 00:00:58,880 --> 00:01:02,400 Speaker 1: gonna go to this protest then brunched. Well, here in 15 00:01:02,480 --> 00:01:04,480 Speaker 1: d C, I feel like you can find a protest 16 00:01:04,560 --> 00:01:08,400 Speaker 1: everywhere you can. It's a pretty crowded schedule. Um. You know, 17 00:01:08,520 --> 00:01:11,080 Speaker 1: with protests and activism being sort of the hot new thing, 18 00:01:11,200 --> 00:01:15,280 Speaker 1: I think inevitably we'll find places where commerce and activism 19 00:01:15,319 --> 00:01:18,360 Speaker 1: seem to intersect, right. So I think it's important when 20 00:01:18,360 --> 00:01:21,320 Speaker 1: we're buying all these mugs and hats and shirts et cetera, 21 00:01:21,840 --> 00:01:24,000 Speaker 1: that we're spending our money in the right places and 22 00:01:24,000 --> 00:01:27,080 Speaker 1: that we're not just going to you know, give profits 23 00:01:27,120 --> 00:01:30,120 Speaker 1: to people who are actually helping the resistance, are helping 24 00:01:30,120 --> 00:01:32,000 Speaker 1: a cause, right, And I think there's a lot of 25 00:01:32,040 --> 00:01:36,240 Speaker 1: companies that are attempting and getting this so wrong. And 26 00:01:36,280 --> 00:01:39,800 Speaker 1: of course, the first most flagrant fall on your face 27 00:01:39,920 --> 00:01:45,199 Speaker 1: failure that we saw with this resistance marketing was Pepsi 28 00:01:47,360 --> 00:01:51,559 Speaker 1: enough a coke here enough just kidding, but Coca Cola 29 00:01:51,640 --> 00:01:56,080 Speaker 1: calls winks where this is not sponsored now. But I 30 00:01:56,120 --> 00:02:01,760 Speaker 1: just think, I mean, how delightfully pissed was the internet? 31 00:02:02,080 --> 00:02:06,080 Speaker 1: So just revel in what a failure the Pepsi commercial was. 32 00:02:06,200 --> 00:02:09,079 Speaker 1: So if you don't remember this commercial, um, it starts 33 00:02:09,280 --> 00:02:13,519 Speaker 1: with Kendall Jenner. Um, the is she the youngest Kardashian 34 00:02:13,760 --> 00:02:15,799 Speaker 1: question mark? I think it's Kylie. Oh yeah, yeah, it 35 00:02:15,840 --> 00:02:19,960 Speaker 1: is Kindlie, you're right. Um. So she is at a 36 00:02:20,000 --> 00:02:23,400 Speaker 1: photo shoot, she's a model, She's got like a blond 37 00:02:23,440 --> 00:02:26,440 Speaker 1: wig and a face full of makeup. She sees that 38 00:02:26,560 --> 00:02:29,480 Speaker 1: there is like a protest happening outside, and it seems 39 00:02:29,520 --> 00:02:32,160 Speaker 1: to be like most people of artists and like young people, 40 00:02:32,360 --> 00:02:35,400 Speaker 1: they're like token millennial. Yeah, like like basically what you 41 00:02:35,400 --> 00:02:37,280 Speaker 1: would think of as if like you were like a 42 00:02:37,320 --> 00:02:39,920 Speaker 1: casting manager and someone was like, get me some like 43 00:02:40,040 --> 00:02:45,880 Speaker 1: edgy millennials like that undercut Asian rummy. It's like it's 44 00:02:45,880 --> 00:02:50,360 Speaker 1: like exactly what you think of as like edgy hip millennials. 45 00:02:50,520 --> 00:02:56,000 Speaker 1: And it's like so obvious the diversity. So let's have 46 00:02:56,040 --> 00:02:59,400 Speaker 1: one person from every corner totally, the racial totally. It's 47 00:02:59,400 --> 00:03:04,000 Speaker 1: like a better it's very like it's very very clear. Um. 48 00:03:04,040 --> 00:03:07,280 Speaker 1: And so someone like walks by and sort of given 49 00:03:07,320 --> 00:03:09,680 Speaker 1: Mike gives her like a nod of approval, like like, 50 00:03:09,760 --> 00:03:13,320 Speaker 1: come on, girl, break free from your chains of oppression 51 00:03:13,880 --> 00:03:16,120 Speaker 1: in the form of your blonde. So she takes off 52 00:03:16,120 --> 00:03:19,640 Speaker 1: her blonde wig, hands it to like her assistance of 53 00:03:19,840 --> 00:03:23,920 Speaker 1: color in her face and then like pushes her aside 54 00:03:23,960 --> 00:03:26,480 Speaker 1: to join the protest. So then she she she smears 55 00:03:26,520 --> 00:03:30,360 Speaker 1: off her lipstick. It's very defiant. Um. She barges outside, 56 00:03:30,760 --> 00:03:34,200 Speaker 1: she joins the protests. She somehow becomes like the leader 57 00:03:34,240 --> 00:03:36,960 Speaker 1: of the protests very quickly. Well she's a white one, Yeah, 58 00:03:37,000 --> 00:03:39,320 Speaker 1: she should be in front of the pack, right she 59 00:03:40,200 --> 00:03:43,880 Speaker 1: you know, but barges in. She grab this protest is 60 00:03:43,920 --> 00:03:46,000 Speaker 1: like very well that they've got. You know, cooler is 61 00:03:46,000 --> 00:03:50,000 Speaker 1: full of ice with pepsi. She grabs a protest with 62 00:03:50,040 --> 00:03:54,080 Speaker 1: the cooler, never notart of it, not part of it. 63 00:03:54,240 --> 00:03:57,200 Speaker 1: So Kendall hands the soda to this police officer who 64 00:03:57,240 --> 00:04:00,400 Speaker 1: was standing in a line of other police officers, also white, 65 00:04:00,880 --> 00:04:03,560 Speaker 1: kind of playing off of this really famous image that 66 00:04:03,560 --> 00:04:05,400 Speaker 1: came out of a Black Lives Matter protest where this 67 00:04:05,480 --> 00:04:08,400 Speaker 1: this woman kind of standing in a flowing kind of 68 00:04:08,480 --> 00:04:12,280 Speaker 1: gray dress um and her name is Aisha Evans, and 69 00:04:12,400 --> 00:04:15,400 Speaker 1: she is sort of approaching the police officers and this 70 00:04:15,640 --> 00:04:18,479 Speaker 1: very defiant, sort of like just defiant way, and they're 71 00:04:18,520 --> 00:04:21,839 Speaker 1: clearly sort of having this kind of oversized reaction right 72 00:04:21,880 --> 00:04:24,360 Speaker 1: fact that she's I mean, they're super militarized, right, and 73 00:04:24,400 --> 00:04:26,920 Speaker 1: what are they doing Instead of her handing them a pepsi, 74 00:04:27,480 --> 00:04:31,080 Speaker 1: she's handing over her risks right to be like zip locked. 75 00:04:32,040 --> 00:04:35,000 Speaker 1: And so it's interesting that they've chosen to sort of 76 00:04:35,040 --> 00:04:37,200 Speaker 1: play off of this, like do you think do you 77 00:04:37,240 --> 00:04:39,560 Speaker 1: think they actually did that on purpose? By the way, oh, 78 00:04:39,839 --> 00:04:42,240 Speaker 1: PEPSI played on this image, I don't know. I mean 79 00:04:43,040 --> 00:04:44,840 Speaker 1: when you see that, when you see the images side 80 00:04:44,839 --> 00:04:48,400 Speaker 1: by side, it's difficult to say that they didn't know. 81 00:04:48,760 --> 00:04:52,159 Speaker 1: It's like almost identical. It's almost identical. Um, it really is, 82 00:04:52,240 --> 00:04:56,960 Speaker 1: and so you know, clear supper power, privileged classes. It's identical, 83 00:04:57,120 --> 00:05:01,240 Speaker 1: but like in reverse, right, like mean, who let that 84 00:05:02,560 --> 00:05:05,000 Speaker 1: I would love to be the like a fly on 85 00:05:05,040 --> 00:05:10,320 Speaker 1: the wall in this you know where this happens brilliant. 86 00:05:11,000 --> 00:05:13,240 Speaker 1: So essentially, you know, they played on this very famous 87 00:05:13,240 --> 00:05:17,920 Speaker 1: image and not surprisingly, people on the internet lost their 88 00:05:17,960 --> 00:05:21,839 Speaker 1: collective minds. Um. People were tweeting how awhol it was, 89 00:05:22,240 --> 00:05:25,040 Speaker 1: making fun of it. You know what was really funny 90 00:05:25,200 --> 00:05:29,039 Speaker 1: is that um mL k's daughter actually tweeted if only 91 00:05:29,120 --> 00:05:32,000 Speaker 1: daddy had known him at the power of pepsi. Um, 92 00:05:32,040 --> 00:05:35,240 Speaker 1: because again, like this idea that handing a police officer 93 00:05:35,800 --> 00:05:39,240 Speaker 1: a drink would be the thing that like solves police brutality. 94 00:05:39,279 --> 00:05:41,480 Speaker 1: Of course I didn't know that pepsi was so powerful. 95 00:05:41,640 --> 00:05:46,000 Speaker 1: And somehow Candle Jenner is less threatening to white police officer. 96 00:05:46,320 --> 00:05:49,159 Speaker 1: I want to imagine that, Imagine that than I Usua Evans. 97 00:05:49,200 --> 00:05:52,760 Speaker 1: This young woman, like I mean, is treated like a 98 00:05:52,760 --> 00:05:55,280 Speaker 1: criminal for being at a protest. It's the third And 99 00:05:55,320 --> 00:05:58,200 Speaker 1: I also think, um, what's kind of funny about this 100 00:05:58,320 --> 00:06:01,360 Speaker 1: ad is that I don't like that it like presents 101 00:06:01,440 --> 00:06:03,800 Speaker 1: you know, this person who wasn't even really involved as 102 00:06:03,880 --> 00:06:06,400 Speaker 1: being the like you know and all be all solution. 103 00:06:06,760 --> 00:06:09,200 Speaker 1: But then you also can back up there's a macro 104 00:06:09,680 --> 00:06:14,280 Speaker 1: narrative behind it, all about the Kardashians and race. I 105 00:06:14,640 --> 00:06:16,919 Speaker 1: that used to be an episode. I will say I 106 00:06:16,920 --> 00:06:19,360 Speaker 1: am obsessed with the Kardashians. I've seen every episode, I've 107 00:06:19,360 --> 00:06:23,400 Speaker 1: watched every spin of I'm a fan because I'm fascinated 108 00:06:23,520 --> 00:06:26,880 Speaker 1: by the story. But I also think that when he 109 00:06:26,880 --> 00:06:30,080 Speaker 1: comes to cultural appropriation, that is, we have to we 110 00:06:30,120 --> 00:06:33,440 Speaker 1: have to do it. Yes. Also a fun fact, I 111 00:06:33,440 --> 00:06:37,400 Speaker 1: own Kim Kardashian's book Selfie. It's just a bunch of 112 00:06:37,440 --> 00:06:41,360 Speaker 1: selfies and why may I ask? I got it as 113 00:06:41,360 --> 00:06:44,080 Speaker 1: a gift. I also am like, I'm it's a it's 114 00:06:44,120 --> 00:06:46,480 Speaker 1: a fascinating book. I mean, I think she's fascinating. I 115 00:06:46,520 --> 00:06:50,960 Speaker 1: love selfies and I have other people's selfies. Um, and 116 00:06:51,000 --> 00:06:53,080 Speaker 1: I think you know, I was reading some article or 117 00:06:53,080 --> 00:06:57,280 Speaker 1: some reviews. Yeah, so I'm pro selfie. I don't think 118 00:06:57,279 --> 00:07:00,280 Speaker 1: a lot of selfies, but I'm pro selfie. There was 119 00:07:00,320 --> 00:07:02,359 Speaker 1: a review in The New York Times by um, I 120 00:07:02,360 --> 00:07:04,919 Speaker 1: think it's to you Cole who said that like it was. 121 00:07:05,360 --> 00:07:06,960 Speaker 1: He ranked it as the best art book of like 122 00:07:07,000 --> 00:07:09,040 Speaker 1: whatever year it came out. And I do think that, 123 00:07:09,080 --> 00:07:12,280 Speaker 1: like if Kim Kardashian was a man, that book would 124 00:07:12,280 --> 00:07:14,720 Speaker 1: be considered like a high art book. Like, I think 125 00:07:14,760 --> 00:07:18,960 Speaker 1: it's hard to not respect the empire they've felt totally, 126 00:07:19,400 --> 00:07:23,520 Speaker 1: but it's also it's like there's this voyeuristic fascination anyway, 127 00:07:23,680 --> 00:07:27,120 Speaker 1: so we will have to definitely do a whole Kardashian episode. 128 00:07:27,240 --> 00:07:28,760 Speaker 1: Did you guys know you were tuning into a Kim 129 00:07:28,840 --> 00:07:32,960 Speaker 1: Kardashian related pud right, Well, I'm sure that stuff Mom 130 00:07:33,040 --> 00:07:36,520 Speaker 1: never told you or me. So Kendall Jenner's like smacked 131 00:07:36,520 --> 00:07:39,840 Speaker 1: ab in the front and center of Pepsi's phenomenal fail, 132 00:07:40,000 --> 00:07:42,560 Speaker 1: like what a face palm moment. Internet freaks out. They 133 00:07:42,560 --> 00:07:45,400 Speaker 1: pull the ad, the apologize, So what's the funny is 134 00:07:45,400 --> 00:07:48,400 Speaker 1: that they apologized but in Pepsi's apology and this was 135 00:07:48,440 --> 00:07:52,040 Speaker 1: like such an interesting tidbit, they specifically apologized to Kendall 136 00:07:52,120 --> 00:07:57,560 Speaker 1: Jenner for quote putting her in this situation. It's like, 137 00:07:57,560 --> 00:07:59,680 Speaker 1: we're sorry. This ad was clearly like we missed the 138 00:07:59,680 --> 00:08:02,800 Speaker 1: mark and a special apology to Kendall Jenner for putting 139 00:08:02,800 --> 00:08:04,920 Speaker 1: her in this situation, And what's funny is it? Like, 140 00:08:05,400 --> 00:08:08,280 Speaker 1: because I read a lot of like trashy magazines and 141 00:08:08,320 --> 00:08:11,000 Speaker 1: stuff I don't remember before this ad even came out, 142 00:08:11,200 --> 00:08:13,600 Speaker 1: reading a little blurb and like US Weekly or something 143 00:08:13,640 --> 00:08:17,080 Speaker 1: where Kendall was describing the ad before it had ever 144 00:08:17,120 --> 00:08:19,760 Speaker 1: come out and be like, I'm so excited, I'm so 145 00:08:19,800 --> 00:08:23,720 Speaker 1: excited that we can. You know, well, creative director and 146 00:08:24,160 --> 00:08:30,320 Speaker 1: talent are two different worlds, and so I think first 147 00:08:30,320 --> 00:08:32,720 Speaker 1: of all, they missed the marketing apology. They should not 148 00:08:32,760 --> 00:08:35,559 Speaker 1: have apologise to Kendall Jenner publicly. She should have maybe 149 00:08:35,640 --> 00:08:39,200 Speaker 1: done that privately. I'm sure they did, but um, but 150 00:08:39,320 --> 00:08:44,439 Speaker 1: I think it's your job as talent to be mindful 151 00:08:44,600 --> 00:08:46,640 Speaker 1: of who you choose to work with and what the 152 00:08:46,679 --> 00:08:49,360 Speaker 1: big picture is. Yeah, I mean I wonder part of 153 00:08:49,360 --> 00:08:52,199 Speaker 1: me even wonders, like in that situation. Let's say that 154 00:08:52,280 --> 00:08:55,760 Speaker 1: Kendall was like something about this ad doesn't feel right 155 00:08:55,840 --> 00:08:58,560 Speaker 1: to me, and she'd spoken up and voiced that, like 156 00:08:58,800 --> 00:09:00,840 Speaker 1: like what does that look like? Well, you know, Nicki 157 00:09:00,840 --> 00:09:06,199 Speaker 1: Minaj actually has a really great example of being assertive 158 00:09:06,640 --> 00:09:09,080 Speaker 1: in that kind of a setting that I actually draw 159 00:09:09,160 --> 00:09:12,400 Speaker 1: from and all of my certific interview. It's from her 160 00:09:12,440 --> 00:09:15,480 Speaker 1: e true Hollywood story. Yes, but like, here's the thing 161 00:09:15,480 --> 00:09:17,680 Speaker 1: about that interview. She pulled this section off of it, 162 00:09:17,679 --> 00:09:19,320 Speaker 1: so you have to kind of, you know, go to 163 00:09:19,360 --> 00:09:23,320 Speaker 1: the recesses of the internet to find this video version 164 00:09:23,400 --> 00:09:25,560 Speaker 1: of it that was created by an art student UM 165 00:09:25,760 --> 00:09:28,400 Speaker 1: in New York City. I think it's n y T 166 00:09:28,760 --> 00:09:30,280 Speaker 1: or something n y I T. I'm not sure what 167 00:09:30,280 --> 00:09:31,839 Speaker 1: the college is, but I've been in touch with her 168 00:09:32,160 --> 00:09:36,560 Speaker 1: to get her permission to use her UM video version. 169 00:09:36,600 --> 00:09:38,920 Speaker 1: That's actually just about the text. So it's it's like 170 00:09:38,960 --> 00:09:42,640 Speaker 1: a phonetic typography version of Nicki Minaj saying, you know what, 171 00:09:43,280 --> 00:09:45,760 Speaker 1: if there's a fifty dollar closed budget, I am going 172 00:09:45,800 --> 00:09:48,160 Speaker 1: to leave. I am going to be assertive. Now in 173 00:09:48,200 --> 00:09:52,320 Speaker 1: that instance, it's about budget, it's about quality. But she 174 00:09:52,440 --> 00:09:54,840 Speaker 1: models exactly the kind of behavior you have to exhibit 175 00:09:54,840 --> 00:09:57,440 Speaker 1: to draw boundaries for yourself and say, here's the kind 176 00:09:57,440 --> 00:10:00,760 Speaker 1: of respect I expect. Here's how I can condition others 177 00:10:00,800 --> 00:10:02,520 Speaker 1: to treat me the way I deserve to be treated. 178 00:10:03,040 --> 00:10:07,079 Speaker 1: And I think those same skills can be applied to causes. 179 00:10:07,240 --> 00:10:09,520 Speaker 1: You know, those same skills can be applied to I'm 180 00:10:09,559 --> 00:10:10,679 Speaker 1: not going to be a part of this. This is 181 00:10:10,720 --> 00:10:12,920 Speaker 1: a pr disaster waiting to happen. I honestly feel like 182 00:10:12,960 --> 00:10:14,960 Speaker 1: there needs to be a case study on Nicki Minaj 183 00:10:15,160 --> 00:10:18,679 Speaker 1: because there's an There's an amazing interview where the interviewer 184 00:10:19,000 --> 00:10:23,160 Speaker 1: basically asks her about this like beef between her then 185 00:10:23,240 --> 00:10:25,439 Speaker 1: boyfriend who was also a rapper whose name I cannot 186 00:10:25,440 --> 00:10:28,800 Speaker 1: remember um and another rapper And she's like, the interviewer 187 00:10:28,880 --> 00:10:32,560 Speaker 1: is like, do you feel like you know drama follows you? 188 00:10:32,640 --> 00:10:34,840 Speaker 1: And she was like, what is two grown men having 189 00:10:34,920 --> 00:10:36,640 Speaker 1: drama have to do with me? Like, like, I am 190 00:10:36,679 --> 00:10:38,440 Speaker 1: an artist and I'm a person and I have my 191 00:10:38,600 --> 00:10:40,599 Speaker 1: my own person Like why don't you even bring that 192 00:10:40,679 --> 00:10:42,439 Speaker 1: up in an interview? So I really do feel like 193 00:10:42,800 --> 00:10:46,200 Speaker 1: she is someone who is constantly love her but you know, 194 00:10:46,280 --> 00:10:51,920 Speaker 1: reaffirming friend of the show, right, n we can we 195 00:10:51,920 --> 00:10:54,360 Speaker 1: do an episode on Nicki please? Yeah? Okay, so we'll 196 00:10:54,360 --> 00:10:56,280 Speaker 1: come back to that. So I think the point here 197 00:10:56,360 --> 00:11:00,280 Speaker 1: is that Pepsi coke. Wherever we spend our doll ers, 198 00:11:00,360 --> 00:11:03,959 Speaker 1: however we reward or don't reward companies and hold them accountable, 199 00:11:04,200 --> 00:11:07,360 Speaker 1: We as consumers have massive power here. We have massive 200 00:11:07,400 --> 00:11:10,280 Speaker 1: influence and especially in the age of social media where 201 00:11:10,280 --> 00:11:16,320 Speaker 1: everybody like joyfully complained, joyfully trashed Pepsi for their mistake. 202 00:11:16,840 --> 00:11:21,120 Speaker 1: We have really um more power as consumers to show 203 00:11:21,120 --> 00:11:24,080 Speaker 1: companies what kind of messaging we do and do not 204 00:11:24,559 --> 00:11:27,320 Speaker 1: approve of. And in the age of resisting Trump, in 205 00:11:27,360 --> 00:11:29,840 Speaker 1: that sort of backlash against the feeling of being under 206 00:11:29,880 --> 00:11:34,120 Speaker 1: attack for minorities and women and different groups of all kinds, 207 00:11:34,400 --> 00:11:36,679 Speaker 1: I think we can take that power into our hands 208 00:11:36,679 --> 00:11:39,280 Speaker 1: and harness it totally. And I also um and we'll 209 00:11:39,280 --> 00:11:41,160 Speaker 1: talk a bit more about this going forward, but I 210 00:11:41,160 --> 00:11:44,280 Speaker 1: think it's important to lift up that like it doesn't 211 00:11:44,320 --> 00:11:48,120 Speaker 1: have to be all bad, right, right, we can reward 212 00:11:48,360 --> 00:11:50,360 Speaker 1: companies who do the right thing with praise, right like 213 00:11:50,400 --> 00:11:52,480 Speaker 1: we can if a company makes a good choice, like 214 00:11:52,720 --> 00:11:54,760 Speaker 1: a lot of companies were giving making a big show 215 00:11:54,760 --> 00:11:56,600 Speaker 1: of giving money to the A C l U and 216 00:11:56,640 --> 00:11:59,480 Speaker 1: so like, you know, if you want to as consumers, 217 00:11:59,520 --> 00:12:01,080 Speaker 1: it's out of it is saying like I'm not going 218 00:12:01,160 --> 00:12:03,320 Speaker 1: to give my money to x y Z company because 219 00:12:03,320 --> 00:12:06,559 Speaker 1: they fund crappy things, and also saying everyone should go 220 00:12:06,600 --> 00:12:09,520 Speaker 1: out and buy x y Z brand because they're giving money, 221 00:12:09,520 --> 00:12:11,839 Speaker 1: and then an ambassador exactly I know here in d 222 00:12:11,960 --> 00:12:14,840 Speaker 1: C during the weekend of the inauguration when so many 223 00:12:14,880 --> 00:12:18,920 Speaker 1: people were pouring into d C to attend protests, um 224 00:12:18,960 --> 00:12:20,560 Speaker 1: a lot of it and all because it's DC. It 225 00:12:20,559 --> 00:12:23,160 Speaker 1: always goes back to brunch. But a lot of local 226 00:12:23,240 --> 00:12:26,240 Speaker 1: restaurants were saying, like, if you buy, if you come 227 00:12:26,280 --> 00:12:29,800 Speaker 1: for brunch on inauguration weekend, x amount of the proceeds 228 00:12:29,800 --> 00:12:31,959 Speaker 1: are going to go to the A C l U. 229 00:12:32,080 --> 00:12:34,080 Speaker 1: And it's like, you really did get to feel like 230 00:12:34,520 --> 00:12:36,440 Speaker 1: by going out to eat and spending money at your 231 00:12:36,440 --> 00:12:38,440 Speaker 1: favorite restaurant and buying a few drinks that you were 232 00:12:38,480 --> 00:12:41,600 Speaker 1: actually you know, helping the support the cause. And it's 233 00:12:41,600 --> 00:12:43,800 Speaker 1: good for business. Becus does have seen this work for them, 234 00:12:43,840 --> 00:12:47,000 Speaker 1: so are doing more of it. And it's also interesting 235 00:12:47,080 --> 00:12:49,000 Speaker 1: for us as consumers to see this as a new 236 00:12:49,040 --> 00:12:51,960 Speaker 1: form of activism. Everybody wins. Now, when we come back 237 00:12:52,000 --> 00:12:53,560 Speaker 1: from this quick break, we're going to talk about a 238 00:12:53,559 --> 00:12:55,800 Speaker 1: few companies that are doing this right. But first let's 239 00:12:55,880 --> 00:13:06,520 Speaker 1: take a quick break. We'll be right back, So bridget 240 00:13:06,559 --> 00:13:09,160 Speaker 1: it's not all bad news, right, It's not all bad. 241 00:13:09,200 --> 00:13:12,640 Speaker 1: It seems very bad. Pulling a PEPSI should be a 242 00:13:12,720 --> 00:13:16,800 Speaker 1: new like phrase that is to judge companies trying to 243 00:13:16,840 --> 00:13:20,520 Speaker 1: commercialize the resistance. But I'm excited to say that there's 244 00:13:20,520 --> 00:13:24,280 Speaker 1: a great example. There's a couple of great examples out there, um, 245 00:13:24,320 --> 00:13:28,840 Speaker 1: particularly around key phrases that have been capitalized on very quickly. 246 00:13:28,960 --> 00:13:34,080 Speaker 1: So when nasty woman was a comment leveled by Donald 247 00:13:34,080 --> 00:13:37,599 Speaker 1: Trump against Hillary Clinton in a debate, all the T 248 00:13:37,720 --> 00:13:41,680 Speaker 1: shirt companies right, all the Etsy creators, all the independent peeps, 249 00:13:41,720 --> 00:13:43,600 Speaker 1: and you know, it seems like everywhere you go on 250 00:13:43,640 --> 00:13:46,840 Speaker 1: the Internet, all of a sudden, I'm getting hit with 251 00:13:46,920 --> 00:13:49,600 Speaker 1: like Facebook ads saying you should buy this nasty woman. 252 00:13:49,960 --> 00:13:52,400 Speaker 1: Algorithm knows you're a nasty woman. They're like, yeah, this 253 00:13:52,440 --> 00:13:56,080 Speaker 1: woman is what urban dwelling, you know, between and thirty 254 00:13:56,080 --> 00:14:00,400 Speaker 1: five female. I'm gonna market the hum And so, you know, 255 00:14:00,600 --> 00:14:02,120 Speaker 1: with a lot of the it's important to say that 256 00:14:02,160 --> 00:14:05,719 Speaker 1: with a lot of the sort of feminist, e empowering 257 00:14:05,920 --> 00:14:08,720 Speaker 1: slogans that take off onto mugs and T shirts and stuff, 258 00:14:08,960 --> 00:14:11,480 Speaker 1: not all of them do something good in terms of 259 00:14:11,520 --> 00:14:15,559 Speaker 1: like giving proceeds to organization or a cause. But the 260 00:14:15,559 --> 00:14:17,200 Speaker 1: creator of what you might think of as like the 261 00:14:17,400 --> 00:14:20,160 Speaker 1: iconic nasty woman shirt, which is the phrase nasty woman 262 00:14:20,400 --> 00:14:25,200 Speaker 1: in a heart at Google ghosts, Google R. So that 263 00:14:25,320 --> 00:14:28,360 Speaker 1: was actually a kind of a huge wind. So they 264 00:14:28,440 --> 00:14:31,680 Speaker 1: raised a hundred and thirty k for Planned Parenthood right 265 00:14:31,720 --> 00:14:33,400 Speaker 1: off of the bat on that shirt. And I'm sure 266 00:14:33,440 --> 00:14:36,200 Speaker 1: it's trickled in over time as well, totally between the 267 00:14:36,320 --> 00:14:43,040 Speaker 1: nasty woman shirts proceeds. And nevertheless she persisted, um, which 268 00:14:43,200 --> 00:14:46,000 Speaker 1: was the phrase that came about when actually, I'm like blaking, 269 00:14:48,280 --> 00:14:51,480 Speaker 1: was told that she could not oh, she couldn't speak 270 00:14:51,480 --> 00:14:53,520 Speaker 1: on the Senate floor and it was the speaker of 271 00:14:53,600 --> 00:14:56,600 Speaker 1: somebody or the minority leader. Yeah, she was told it 272 00:14:56,680 --> 00:15:01,400 Speaker 1: was the majority leader. So m McConnell basically like I 273 00:15:01,440 --> 00:15:04,720 Speaker 1: made her stop because she was warned, she was given 274 00:15:04,720 --> 00:15:09,280 Speaker 1: a fair warning, but nevertheless she persisted. We were like, yeah, yeah, yeah, 275 00:15:09,600 --> 00:15:11,960 Speaker 1: there's another kind of interesting tidbit about a bunch of 276 00:15:11,960 --> 00:15:16,480 Speaker 1: women who actually, you know, got that phrase tattooed on them. 277 00:15:16,560 --> 00:15:19,880 Speaker 1: You know, hundred plus women in Minneapolis and same million years. 278 00:15:19,920 --> 00:15:22,360 Speaker 1: If you were, if you were like like a progressive woman, 279 00:15:22,480 --> 00:15:24,080 Speaker 1: would you ever think that you'd be getting a Mitch 280 00:15:24,160 --> 00:15:29,040 Speaker 1: McConnell quote. G Please sminty listeners, if you have a 281 00:15:29,120 --> 00:15:33,720 Speaker 1: resistance related tattoo, we have to see it. Instagram, Please 282 00:15:33,720 --> 00:15:36,360 Speaker 1: shoot us on Instagram at stuff mom never told you 283 00:15:36,440 --> 00:15:40,120 Speaker 1: on Insta. But another thing to note about nevertheless, she 284 00:15:40,280 --> 00:15:44,680 Speaker 1: persisted that shirt is that Barney's is also selling a 285 00:15:44,760 --> 00:15:50,080 Speaker 1: shirt for a hundred and nine dollars a pop. Feel, 286 00:15:50,280 --> 00:15:52,840 Speaker 1: I mean, such a good bargain, right, I know, it's 287 00:15:52,920 --> 00:15:56,440 Speaker 1: like the one per center resistance, Like who's that marketed to? 288 00:15:56,600 --> 00:15:59,560 Speaker 1: You know, no idea? And then it's like Cheryl Crow 289 00:15:59,680 --> 00:16:03,640 Speaker 1: like you know right. But the of course, the interesting 290 00:16:03,640 --> 00:16:06,920 Speaker 1: thing is where is that profit going to? I mean 291 00:16:06,920 --> 00:16:09,600 Speaker 1: asumably Barnies. I mean, you know, when you go to 292 00:16:09,600 --> 00:16:12,320 Speaker 1: the site, the shirt looks amazing, it's like a great shirt, 293 00:16:12,720 --> 00:16:15,400 Speaker 1: but like it doesn't say, you know, money goes to 294 00:16:15,680 --> 00:16:18,040 Speaker 1: plan Parent and a C L you whatever. You've got 295 00:16:18,160 --> 00:16:20,840 Speaker 1: to look closely and read between the lines. And I 296 00:16:20,880 --> 00:16:23,200 Speaker 1: don't want people to think that I'm saying, like, don't 297 00:16:23,280 --> 00:16:26,040 Speaker 1: buy that Nasty Woman shirt or whatever, or don't create 298 00:16:26,160 --> 00:16:29,400 Speaker 1: their creators. I'm sure listening to this or like, but 299 00:16:29,600 --> 00:16:31,560 Speaker 1: I want to create these shirts. If I'm going to 300 00:16:31,680 --> 00:16:34,920 Speaker 1: design something to sell, might I not? Might as well 301 00:16:35,040 --> 00:16:38,520 Speaker 1: design for the resistance totally. I mean there's I think 302 00:16:38,920 --> 00:16:42,400 Speaker 1: the challenges if you are a creator, if you are 303 00:16:42,600 --> 00:16:45,880 Speaker 1: an independent seller and you are creating cool stuff. Shout 304 00:16:45,880 --> 00:16:48,440 Speaker 1: out to all the designers out there, because that is 305 00:16:48,480 --> 00:16:51,120 Speaker 1: hard to do. I've been struggling. If anyone wants to 306 00:16:51,120 --> 00:16:54,440 Speaker 1: help me make some cool swag, let me know, um, 307 00:16:54,480 --> 00:16:56,200 Speaker 1: because it's it really does take a lot of work. 308 00:16:56,240 --> 00:17:00,480 Speaker 1: It does think about proceeds going to the organizations you 309 00:17:00,480 --> 00:17:02,080 Speaker 1: want to support, and I should really do more of that. 310 00:17:02,160 --> 00:17:05,320 Speaker 1: A boss stop. Yeah, I mean, are you cashing in 311 00:17:05,359 --> 00:17:09,160 Speaker 1: on the resistance? Well, I'm resistant of that because I 312 00:17:09,240 --> 00:17:14,679 Speaker 1: feel like it's appropriating something. I feel like, you know, 313 00:17:15,119 --> 00:17:19,720 Speaker 1: we we saw a dramatic downturn actually after the inauguration 314 00:17:20,480 --> 00:17:24,320 Speaker 1: because our message is about empowerment and tools and tactics 315 00:17:24,359 --> 00:17:26,760 Speaker 1: for taking your career into your own hands and your 316 00:17:26,760 --> 00:17:30,840 Speaker 1: own power. But people weren't actually feeling that, like ready 317 00:17:30,920 --> 00:17:34,879 Speaker 1: to navigate career transition. After January. People were depressed. Our 318 00:17:34,920 --> 00:17:38,600 Speaker 1: audience was depressed. And whereas they're signing up for how 319 00:17:38,640 --> 00:17:40,800 Speaker 1: to run for office trainings, they weren't signing up for 320 00:17:40,800 --> 00:17:44,239 Speaker 1: our trainings. And so I asked. I. We had a 321 00:17:44,240 --> 00:17:45,919 Speaker 1: moment with our team when we were thinking and my 322 00:17:46,040 --> 00:17:49,840 Speaker 1: board saying, Okay, should we change our marketing in the 323 00:17:50,000 --> 00:17:54,680 Speaker 1: age of Trump? Should I make bossed up like positioned 324 00:17:54,720 --> 00:17:59,280 Speaker 1: as an answer to the like demise of hope and change, 325 00:18:00,040 --> 00:18:02,399 Speaker 1: and we I can't say that we've resolved that issue 326 00:18:02,520 --> 00:18:04,560 Speaker 1: because I think there are some tweeks we could make, 327 00:18:04,600 --> 00:18:09,720 Speaker 1: but we feel good as a business owner, like cashing 328 00:18:09,800 --> 00:18:12,399 Speaker 1: in even though we're not you know, we're not selling 329 00:18:12,600 --> 00:18:15,040 Speaker 1: T shirts. Yeah. I mean, I think in the in 330 00:18:15,119 --> 00:18:17,240 Speaker 1: terms of how people are resisting Trump, I think it's 331 00:18:17,240 --> 00:18:19,400 Speaker 1: different for everybody. For some that might mean like, now, 332 00:18:19,480 --> 00:18:21,359 Speaker 1: what's the time to take my career into my own hands. 333 00:18:21,480 --> 00:18:24,879 Speaker 1: I've always wanted to like start this business. Yeah, you know, 334 00:18:25,000 --> 00:18:27,840 Speaker 1: the world's on fire, I'm gonna do it, right, think, 335 00:18:28,119 --> 00:18:31,000 Speaker 1: But I think there was an early hunkering down that happened, 336 00:18:31,200 --> 00:18:33,440 Speaker 1: and that we are coming out of that hunker. I agree, 337 00:18:33,840 --> 00:18:37,640 Speaker 1: and thank god, because I can't hunker anymore. I'm hungered down. 338 00:18:37,680 --> 00:18:40,760 Speaker 1: I'm hungered out. But I also think it's in stark 339 00:18:40,880 --> 00:18:46,880 Speaker 1: contrast to for instance, another really gross example here, which 340 00:18:46,920 --> 00:18:52,280 Speaker 1: is vogues Um spread like their resistancy photos that featured 341 00:18:52,440 --> 00:18:55,040 Speaker 1: a Mark Jacob's safety pin, which is like that was 342 00:18:55,320 --> 00:18:56,679 Speaker 1: I don't think it really took off, but it was 343 00:18:56,720 --> 00:18:59,320 Speaker 1: that symbol too. It was like hot for a minute. 344 00:18:59,480 --> 00:19:02,400 Speaker 1: Basically this idea that like you know, if I think 345 00:19:02,400 --> 00:19:08,560 Speaker 1: after Brexit people started wearing people in the UK, Yes, 346 00:19:08,680 --> 00:19:12,040 Speaker 1: so after the Brexit vote, people started wearing safety pins 347 00:19:12,040 --> 00:19:16,440 Speaker 1: to better together, better together, to symbolize like, hey, I 348 00:19:16,480 --> 00:19:18,959 Speaker 1: didn't vote for this, like don't write me in. And 349 00:19:19,000 --> 00:19:21,520 Speaker 1: so that idea sort of spread here in the States 350 00:19:21,560 --> 00:19:24,240 Speaker 1: where people started wearing safety pins to be like I 351 00:19:24,280 --> 00:19:27,720 Speaker 1: didn't vote for Trump. I am a designated like quote 352 00:19:27,760 --> 00:19:30,879 Speaker 1: unquote safe person. Um so like really it was supposed 353 00:19:30,920 --> 00:19:36,000 Speaker 1: to be like a way to show that like I'm 354 00:19:36,040 --> 00:19:38,320 Speaker 1: with you and what I what I so want. I 355 00:19:38,359 --> 00:19:41,080 Speaker 1: will say that like as someone who has last months 356 00:19:41,080 --> 00:19:43,639 Speaker 1: of Facebook friends who are very sort of like progressive people, 357 00:19:43,920 --> 00:19:46,159 Speaker 1: I saw so many people sort of like being into this, 358 00:19:46,240 --> 00:19:47,800 Speaker 1: and I just want to say, like you were into it, 359 00:19:47,880 --> 00:19:50,359 Speaker 1: I am not coming for you or like bashing you. 360 00:19:50,480 --> 00:19:52,760 Speaker 1: I think it was like very well intentioned, but I 361 00:19:52,800 --> 00:19:56,440 Speaker 1: think what I think it's interesting about the safety pin 362 00:19:56,520 --> 00:19:58,800 Speaker 1: thing and why for me it just like it was 363 00:19:58,840 --> 00:20:05,200 Speaker 1: not something I found, you know, empowering, appreciate. It's put 364 00:20:05,280 --> 00:20:09,280 Speaker 1: yourself out there, right, because like if you're gonna it's 365 00:20:09,359 --> 00:20:12,560 Speaker 1: halfway exactly exactly and I think they're like I read 366 00:20:12,560 --> 00:20:15,200 Speaker 1: this really interesting article that I think nailed the point, 367 00:20:15,240 --> 00:20:17,880 Speaker 1: which is that like, as people of color, we are 368 00:20:18,320 --> 00:20:21,720 Speaker 1: used to getting lumped in with like the group always 369 00:20:21,800 --> 00:20:24,719 Speaker 1: and so you know, if you're a black person, you're very, 370 00:20:24,840 --> 00:20:26,919 Speaker 1: very used to people being like, well, all black people 371 00:20:27,000 --> 00:20:29,480 Speaker 1: are X y Z, and like you're you just have 372 00:20:29,560 --> 00:20:31,320 Speaker 1: to accept that that's part of being a person of color. 373 00:20:31,640 --> 00:20:33,600 Speaker 1: And I think that for a lot of white people 374 00:20:33,680 --> 00:20:35,440 Speaker 1: it was the first time that they had to confront 375 00:20:35,480 --> 00:20:37,560 Speaker 1: this idea of like people are going to look at 376 00:20:37,560 --> 00:20:39,240 Speaker 1: me and think I voted for Trump and I didn't 377 00:20:39,240 --> 00:20:42,000 Speaker 1: and like wanting to do something to make it clear 378 00:20:42,119 --> 00:20:46,480 Speaker 1: like no, I am not like you know, white person 379 00:20:46,480 --> 00:20:50,679 Speaker 1: who voted for Trump. I didn't vote for him exactly. 380 00:20:50,720 --> 00:20:53,480 Speaker 1: And I think that like that is that was I 381 00:20:53,480 --> 00:20:55,720 Speaker 1: could never really articulated into about this article that like 382 00:20:55,840 --> 00:20:58,160 Speaker 1: laid it out where it's like we as people of color, 383 00:20:58,280 --> 00:21:01,040 Speaker 1: deal with this every day, all day, all the time, 384 00:21:01,080 --> 00:21:02,919 Speaker 1: and that like for the first time, or maybe at 385 00:21:02,920 --> 00:21:05,560 Speaker 1: the first time, like at a time where you know, 386 00:21:06,280 --> 00:21:10,680 Speaker 1: white people were actively not actively wanting to be seen 387 00:21:10,840 --> 00:21:13,920 Speaker 1: as like good white people. It's like a visible white 388 00:21:13,920 --> 00:21:17,639 Speaker 1: gilt expression exactly, um, and so it's was already like 389 00:21:17,840 --> 00:21:20,760 Speaker 1: not something I loved. But then the Vogue spread of 390 00:21:20,800 --> 00:21:26,640 Speaker 1: like a three hundred and fifty dollars safety j Where 391 00:21:26,680 --> 00:21:30,560 Speaker 1: do I even start? So basically Vogue had an entire 392 00:21:30,640 --> 00:21:34,439 Speaker 1: spread that's like, here's how you can, you know, fast, 393 00:21:34,640 --> 00:21:39,600 Speaker 1: you can accessorize your you know, resistance with our like 394 00:21:39,680 --> 00:21:42,960 Speaker 1: high fashion resistance. And I just think it's things like 395 00:21:43,000 --> 00:21:45,520 Speaker 1: that where it's like if I could almost be okay 396 00:21:45,520 --> 00:21:47,639 Speaker 1: with that, if like the proceeds when somebody good or 397 00:21:47,680 --> 00:21:50,480 Speaker 1: I felt like, you know, when you buy that safety pin, 398 00:21:50,640 --> 00:21:54,160 Speaker 1: you're contributing to something good financially or supporting something good, 399 00:21:54,400 --> 00:21:57,560 Speaker 1: but you're not right. And you know what's a in 400 00:21:57,640 --> 00:22:01,240 Speaker 1: the past sort of a surefire that I've been able 401 00:22:01,280 --> 00:22:04,480 Speaker 1: as a consumer to be more careful with that is 402 00:22:05,040 --> 00:22:08,760 Speaker 1: through the campaigns that I've supported. So what's cool is 403 00:22:08,800 --> 00:22:13,320 Speaker 1: that these high fashion designers typically get roped into presidential campaigns. 404 00:22:13,640 --> 00:22:16,919 Speaker 1: And HRC store was on fire. Yes, her store was 405 00:22:16,960 --> 00:22:20,639 Speaker 1: like actually did have Mark Jacobs design and you know what, 406 00:22:20,800 --> 00:22:23,960 Speaker 1: all of the proceeds go to the campaign. So when 407 00:22:24,000 --> 00:22:27,040 Speaker 1: you want to buy some high fashion resistance care, I mean, 408 00:22:27,119 --> 00:22:31,040 Speaker 1: it's not presidential season yet, but remember that you can 409 00:22:31,040 --> 00:22:34,080 Speaker 1: always purchase through the official campaign that you support through 410 00:22:34,080 --> 00:22:35,879 Speaker 1: their online store. And I have tons of cool swag 411 00:22:36,040 --> 00:22:38,439 Speaker 1: from Obama Day is especially, like, yeah, I have a lot, 412 00:22:38,480 --> 00:22:40,359 Speaker 1: I mean like and it doesn't even have to necessarily 413 00:22:40,400 --> 00:22:44,520 Speaker 1: be um, you know, attached to some sort of electoral campaign, 414 00:22:44,520 --> 00:22:48,760 Speaker 1: like plenty of campaigns like advocacy campaign and some really stuff. 415 00:22:50,359 --> 00:22:52,199 Speaker 1: I love. I love it. That's becoming more of a 416 00:22:52,240 --> 00:22:54,840 Speaker 1: thing that activists have to do. So all right, let's 417 00:22:54,840 --> 00:22:57,040 Speaker 1: take a quick break, and when we come back, we're 418 00:22:57,040 --> 00:22:59,320 Speaker 1: going to talk through what we as consumers can do 419 00:23:00,119 --> 00:23:02,439 Speaker 1: in the midst of this sort of mine field of 420 00:23:02,800 --> 00:23:07,960 Speaker 1: resistance swear and resistance consumer culture to be better. Sound good, 421 00:23:08,560 --> 00:23:18,720 Speaker 1: Let's do it. Okay, alright, bridget what can we do 422 00:23:18,760 --> 00:23:22,080 Speaker 1: about this so it's not all doom and gloom? You know, 423 00:23:22,240 --> 00:23:24,040 Speaker 1: as we said, there are plenty of ways that we 424 00:23:24,080 --> 00:23:26,840 Speaker 1: can be savvy consumers and sort of really know where 425 00:23:26,880 --> 00:23:30,000 Speaker 1: our money is going. And I mean, I, like I 426 00:23:30,000 --> 00:23:32,960 Speaker 1: said earlier, I mean I actually think it's the idea 427 00:23:33,080 --> 00:23:35,880 Speaker 1: that people can feel like they're making it like doing 428 00:23:35,920 --> 00:23:38,320 Speaker 1: some sort of activism by spending money. I think that's 429 00:23:38,400 --> 00:23:41,520 Speaker 1: kind of empowering. I also think that people like, we're 430 00:23:41,560 --> 00:23:44,320 Speaker 1: well practiced online shoppers anyway, true, you're already gonna buy 431 00:23:44,320 --> 00:23:48,600 Speaker 1: crap totally, totally. And I think like for people like 432 00:23:48,920 --> 00:23:52,080 Speaker 1: my mom who like probably will not be going to 433 00:23:52,080 --> 00:23:55,040 Speaker 1: a protest anytime soon, she can feel good when she 434 00:23:55,119 --> 00:23:58,560 Speaker 1: goes to you know, buy X, y Z thing and 435 00:23:58,560 --> 00:24:00,480 Speaker 1: they give the money some place. So I think that 436 00:24:00,560 --> 00:24:02,919 Speaker 1: like knowing where your money goes is really key and 437 00:24:02,920 --> 00:24:06,080 Speaker 1: then also really thinking through you know, intentional ways that 438 00:24:06,119 --> 00:24:08,520 Speaker 1: people are using commerce to sort of make a statement 439 00:24:08,600 --> 00:24:12,400 Speaker 1: like grab your wallet. That really encouraged consumers to know 440 00:24:12,680 --> 00:24:18,119 Speaker 1: which products were you know, um not making the okay, 441 00:24:18,240 --> 00:24:21,119 Speaker 1: like not a good kind of nesting. Not like Walmart's 442 00:24:21,160 --> 00:24:23,880 Speaker 1: selling all Lives Matter shirts right next to their Black 443 00:24:23,920 --> 00:24:26,600 Speaker 1: Lives Matter shots and they're what is a blue lives 444 00:24:26,640 --> 00:24:30,600 Speaker 1: blue Yeah? So yeah, if it's a company that you 445 00:24:30,640 --> 00:24:34,040 Speaker 1: know isn't doing that, you should not be spending money 446 00:24:34,080 --> 00:24:36,200 Speaker 1: on if you want, if you're someone who's actively involved 447 00:24:36,200 --> 00:24:39,160 Speaker 1: in like the resistance, you know, so really knowing kind 448 00:24:39,160 --> 00:24:42,040 Speaker 1: of where your money is going and making intentional purchasing 449 00:24:42,080 --> 00:24:44,080 Speaker 1: decisions based on that, I want to shout out to 450 00:24:44,080 --> 00:24:46,760 Speaker 1: grab your wallet, dot org which you can go to 451 00:24:46,840 --> 00:24:49,800 Speaker 1: and it's an active spreadsheet that's constantly being updated, and 452 00:24:49,880 --> 00:24:53,440 Speaker 1: they are as organizers in communication with companies that are 453 00:24:53,480 --> 00:24:56,119 Speaker 1: not doing it right to give them an opportunity to 454 00:24:56,119 --> 00:24:58,040 Speaker 1: get put on the nice list. So it's like a 455 00:24:58,119 --> 00:25:01,560 Speaker 1: naughty list nice list in real hime that I think 456 00:25:01,680 --> 00:25:03,960 Speaker 1: is a good thing because they're actually keeping in communication 457 00:25:04,040 --> 00:25:06,360 Speaker 1: with the companies. Yeah, and that's what's what I'm saying. 458 00:25:06,560 --> 00:25:08,920 Speaker 1: I love the model of kind of love It Shove 459 00:25:08,960 --> 00:25:11,280 Speaker 1: It where it's like you can shout out companies that 460 00:25:11,320 --> 00:25:13,359 Speaker 1: are doing the right thing and tell all your friends, right, 461 00:25:13,520 --> 00:25:15,560 Speaker 1: you don't google love It shove It. Yeah, that's probably 462 00:25:15,560 --> 00:25:20,760 Speaker 1: wilts for you. But yeah, it's not. It's not all 463 00:25:20,880 --> 00:25:23,120 Speaker 1: just scolding companies that are doing it wrong, but it's 464 00:25:23,119 --> 00:25:25,280 Speaker 1: also shouting out companies that are doing it right, which 465 00:25:25,320 --> 00:25:27,919 Speaker 1: I really really appreciate. And then the other thing I 466 00:25:28,000 --> 00:25:30,119 Speaker 1: want to make mention of is, first of all, not 467 00:25:30,200 --> 00:25:32,720 Speaker 1: everybody lives in Washington, d C. Where you can protest 468 00:25:32,720 --> 00:25:36,199 Speaker 1: and brunch every weekend. Um, So for those of us 469 00:25:36,200 --> 00:25:39,840 Speaker 1: who are looking for an opportunity to be engaged, I 470 00:25:39,920 --> 00:25:42,639 Speaker 1: want to encourage us to not see consumerism as the 471 00:25:42,680 --> 00:25:45,879 Speaker 1: only path forward. To me, it feels kind of it 472 00:25:45,920 --> 00:25:48,879 Speaker 1: reminds me of clicktivism, which is like when we were 473 00:25:48,920 --> 00:25:53,240 Speaker 1: all obsessed with UM signatures and petitions, like online petitions, 474 00:25:53,280 --> 00:25:58,040 Speaker 1: which our industry, like the political are super into it 475 00:25:58,080 --> 00:26:01,760 Speaker 1: because it's a list building like moneymaker. But I'm here 476 00:26:01,800 --> 00:26:04,960 Speaker 1: to say that, you know, signing a petition online and 477 00:26:05,000 --> 00:26:10,159 Speaker 1: buying uh. Nevertheless, she persisted, sure is not sufficient. I 478 00:26:10,520 --> 00:26:13,760 Speaker 1: think back to I'm such a constitutional geek that I 479 00:26:13,800 --> 00:26:17,800 Speaker 1: think of UM the sort of quote the price of 480 00:26:17,840 --> 00:26:21,399 Speaker 1: liberty is eternal vigilance. I think that's a luck quote. 481 00:26:21,440 --> 00:26:23,919 Speaker 1: Somebody correct me on. That's funny because my mom used 482 00:26:23,960 --> 00:26:26,679 Speaker 1: to always she modified that quote and said, like the 483 00:26:26,760 --> 00:26:29,440 Speaker 1: cost of the clean house is constant vigilance. She would 484 00:26:30,200 --> 00:26:34,240 Speaker 1: she would say that all the time to justify George Lamadad. 485 00:26:34,640 --> 00:26:38,879 Speaker 1: She well, she's evoking our nation's straight to carry us 486 00:26:38,960 --> 00:26:42,679 Speaker 1: forth to a cleaner future. She's got my vote. But really, 487 00:26:42,720 --> 00:26:46,520 Speaker 1: like eternal vigilance doesn't mean buy some stuff and feel 488 00:26:46,520 --> 00:26:48,480 Speaker 1: like you can sleep at night. I think we have 489 00:26:48,600 --> 00:26:50,160 Speaker 1: to be more engaged. I think we have to see 490 00:26:50,200 --> 00:26:53,320 Speaker 1: what's happening in our community. Is whether you live in Washington, 491 00:26:53,400 --> 00:26:57,320 Speaker 1: d C. Or you know, the rural countryside of of America. 492 00:26:57,760 --> 00:27:00,760 Speaker 1: It's not about like starting your own thing, about finding 493 00:27:00,760 --> 00:27:03,359 Speaker 1: the organizations on a community level that are doing the 494 00:27:03,400 --> 00:27:05,480 Speaker 1: work you believe in and get your butt to a 495 00:27:05,560 --> 00:27:08,320 Speaker 1: volunteer role, like getting it out there, get you know 496 00:27:08,480 --> 00:27:12,000 Speaker 1: it matters to show up and protest whenever and however 497 00:27:12,080 --> 00:27:14,159 Speaker 1: you can. Some people, we should do a whole podcast 498 00:27:14,160 --> 00:27:17,399 Speaker 1: on women and protests totally. Some people really loathe protesting, 499 00:27:17,400 --> 00:27:22,439 Speaker 1: but solidarity is not limited to clicktivism totally. And I 500 00:27:22,520 --> 00:27:24,040 Speaker 1: just want to lift up something else that you said, 501 00:27:24,080 --> 00:27:26,520 Speaker 1: which is that you know a lot of people and 502 00:27:26,560 --> 00:27:28,400 Speaker 1: this is something that like is a personal pet peeve 503 00:27:28,440 --> 00:27:30,639 Speaker 1: of mine as a long time organizer. A lot of 504 00:27:30,640 --> 00:27:33,680 Speaker 1: people Basically, I feel like when Trump got elected, after 505 00:27:33,720 --> 00:27:37,119 Speaker 1: the inauguration, it was like January one, or everybody's in 506 00:27:37,160 --> 00:27:39,359 Speaker 1: the gym because it's like their new year's solution to 507 00:27:39,400 --> 00:27:41,160 Speaker 1: go to the gym, and like they all they all 508 00:27:41,160 --> 00:27:43,560 Speaker 1: tried to be personal trainers, right, Like a lot of 509 00:27:43,560 --> 00:27:45,960 Speaker 1: people who have not really been in the movement for 510 00:27:46,000 --> 00:27:48,320 Speaker 1: a long time sort of like now that like the 511 00:27:48,359 --> 00:27:50,359 Speaker 1: resistance is like the hot thing, thinking they can like 512 00:27:50,359 --> 00:27:52,879 Speaker 1: start an organization. I want to empower folks to like 513 00:27:52,920 --> 00:27:55,639 Speaker 1: do what feels right, but like, there are probably people 514 00:27:55,760 --> 00:27:57,879 Speaker 1: doing the work who like I have been doing it, 515 00:27:58,040 --> 00:28:00,159 Speaker 1: who have have been doing it, and like, you know, 516 00:28:00,320 --> 00:28:02,679 Speaker 1: I think it's important to think through like, do do 517 00:28:02,800 --> 00:28:05,560 Speaker 1: I feel like I'm the right person to sort of 518 00:28:05,600 --> 00:28:07,960 Speaker 1: like be the face of this thing or are there 519 00:28:07,960 --> 00:28:10,480 Speaker 1: people already doing network that's like a personal petieve of 520 00:28:10,480 --> 00:28:13,080 Speaker 1: mine were like, Oh, it's not personal. That's a real thing, 521 00:28:13,080 --> 00:28:14,440 Speaker 1: because I feel like there are a lot of people 522 00:28:14,440 --> 00:28:16,880 Speaker 1: now who are like, oh, like the hot new thing 523 00:28:16,960 --> 00:28:19,280 Speaker 1: is like running training to people to run for office, 524 00:28:19,280 --> 00:28:21,359 Speaker 1: and it's like I used to work in that space, 525 00:28:21,359 --> 00:28:23,320 Speaker 1: and you know what, it's really hard. Getting people to 526 00:28:23,400 --> 00:28:25,880 Speaker 1: run for office. Takes more than like a week long 527 00:28:25,960 --> 00:28:29,160 Speaker 1: seminar in a hotel lobby or whatever. It's a lot 528 00:28:29,200 --> 00:28:31,040 Speaker 1: of work that goes into that, you know. I was 529 00:28:31,560 --> 00:28:34,120 Speaker 1: sort of relieved to hear say some good things about this. 530 00:28:34,280 --> 00:28:37,800 Speaker 1: Was Glennon Doyle Milton. Who is this woman in the 531 00:28:37,800 --> 00:28:41,000 Speaker 1: professional development or spiritual guru type space. I have to 532 00:28:41,040 --> 00:28:44,000 Speaker 1: be honest, I've never been very I haven't paid a 533 00:28:44,000 --> 00:28:46,240 Speaker 1: lot of attention to her until I saw her make 534 00:28:46,320 --> 00:28:50,680 Speaker 1: this really powerful statement and use her platform, even you know, 535 00:28:50,840 --> 00:28:53,600 Speaker 1: as a white woman, she used in the in the media, 536 00:28:53,680 --> 00:28:56,960 Speaker 1: she used her platform to set send a really powerful 537 00:28:57,000 --> 00:29:00,480 Speaker 1: message specifically to white women about and we need to 538 00:29:00,480 --> 00:29:03,480 Speaker 1: make our feminism intersectional or it's not feminism at all. 539 00:29:03,840 --> 00:29:05,920 Speaker 1: And in that quote, she actually said, what we need 540 00:29:05,960 --> 00:29:08,880 Speaker 1: to remember is that this is just a touch of 541 00:29:08,920 --> 00:29:11,880 Speaker 1: the pain that so many marginalized people in this country 542 00:29:11,920 --> 00:29:15,000 Speaker 1: has have been feeling for ages, for black people and 543 00:29:15,080 --> 00:29:17,480 Speaker 1: brown people, and trans people and gay people and muslim 544 00:29:17,480 --> 00:29:20,200 Speaker 1: people and Native Americans and poor people. She says what 545 00:29:20,400 --> 00:29:23,280 Speaker 1: sucks is that it took us being personally affected, and 546 00:29:23,320 --> 00:29:26,760 Speaker 1: she means us, like white women, to finally show up. 547 00:29:27,080 --> 00:29:30,280 Speaker 1: We cannot show up for the movement and say here 548 00:29:30,280 --> 00:29:32,960 Speaker 1: we are until we say we're so damn sorry. It 549 00:29:33,040 --> 00:29:35,840 Speaker 1: took us so long. So it's about like not showing 550 00:29:35,920 --> 00:29:37,480 Speaker 1: up and saying here we are. I'm going to start 551 00:29:37,520 --> 00:29:40,720 Speaker 1: a thing necessarily, it's like, how can we be of 552 00:29:40,760 --> 00:29:44,960 Speaker 1: support to communities who've been in their own resistance before 553 00:29:45,040 --> 00:29:48,360 Speaker 1: it was like the plurality or majority of us totally 554 00:29:48,400 --> 00:29:52,360 Speaker 1: And I think that like that's completely my um my 555 00:29:52,720 --> 00:29:54,560 Speaker 1: mindset about this kind of work is that you know, 556 00:29:54,560 --> 00:29:56,960 Speaker 1: oppression is linked right, Like it might not be my 557 00:29:57,080 --> 00:30:00,280 Speaker 1: personal struggle, but you know, it's if they're not able 558 00:30:00,280 --> 00:30:02,560 Speaker 1: to show up for other people where they're at and 559 00:30:02,600 --> 00:30:04,480 Speaker 1: what issues they're facing, and you can only really face 560 00:30:04,520 --> 00:30:07,880 Speaker 1: someone it's like your specific pet issue. And again, like 561 00:30:07,960 --> 00:30:09,720 Speaker 1: we I think we said this in an earlier episode. 562 00:30:09,720 --> 00:30:12,120 Speaker 1: Of course we all have blind spots. I have my 563 00:30:12,160 --> 00:30:15,239 Speaker 1: own blind spots where I don't remember what the issue was, 564 00:30:15,320 --> 00:30:18,480 Speaker 1: but I was organizing some event and someone was like, oh, 565 00:30:18,560 --> 00:30:22,280 Speaker 1: well the event be accessible for folks with disabilities and 566 00:30:22,320 --> 00:30:23,880 Speaker 1: I was like, oh, it's not. And I didn't even 567 00:30:23,880 --> 00:30:27,160 Speaker 1: think about that, right, And so we have a checklist now, Okay, 568 00:30:27,360 --> 00:30:30,120 Speaker 1: So like we're we do a lot of event planning. 569 00:30:30,200 --> 00:30:32,280 Speaker 1: We don't always get it right right and my company, 570 00:30:32,360 --> 00:30:34,960 Speaker 1: so it's like, how can we not just count on 571 00:30:35,120 --> 00:30:38,120 Speaker 1: our individual blind spots being corrected is a huge part 572 00:30:38,120 --> 00:30:40,200 Speaker 1: of it, but how can we then institute systems for 573 00:30:40,280 --> 00:30:44,040 Speaker 1: preventing blind spots from you know, systemically being a part 574 00:30:44,080 --> 00:30:46,360 Speaker 1: of how you do what you do. So it's it's tricky, 575 00:30:46,440 --> 00:30:48,600 Speaker 1: it's tricky, and we don't always get it right, but 576 00:30:48,760 --> 00:30:54,160 Speaker 1: we're getting better together. You know, I love it so 577 00:30:54,200 --> 00:30:58,360 Speaker 1: many lovely bumber stickers are necessary in the age of 578 00:30:58,400 --> 00:31:02,040 Speaker 1: the resistance. So moving forward, I think for all of 579 00:31:02,160 --> 00:31:07,320 Speaker 1: us to be woke consumers, it requires doing our due diligence. 580 00:31:07,840 --> 00:31:11,520 Speaker 1: It requires doing more than just buying and putting something 581 00:31:11,520 --> 00:31:15,000 Speaker 1: in the cart online, and it requires listening to one 582 00:31:15,040 --> 00:31:17,680 Speaker 1: another about not only how can we show up as 583 00:31:17,720 --> 00:31:21,440 Speaker 1: white women I'm talking white women especially and lead something, 584 00:31:21,480 --> 00:31:24,440 Speaker 1: but how about listen to what else is being done already, 585 00:31:24,560 --> 00:31:26,320 Speaker 1: Who's who's been in this movement for a long time, 586 00:31:26,360 --> 00:31:30,080 Speaker 1: and how can we support their work? And then for entrepreneurs, 587 00:31:30,120 --> 00:31:33,160 Speaker 1: for my creatives out there, my side hustlers, and for me, 588 00:31:33,560 --> 00:31:36,720 Speaker 1: I'm like having a moment of realization here, like, how 589 00:31:36,760 --> 00:31:41,240 Speaker 1: can we be more institutionalized about supporting those organizations like 590 00:31:41,280 --> 00:31:43,080 Speaker 1: the a c l U and Plant Parenthood have been 591 00:31:43,120 --> 00:31:45,120 Speaker 1: doing the work for a long time, Because I think 592 00:31:45,120 --> 00:31:48,520 Speaker 1: consumers also appreciate that. So I know there's a billion 593 00:31:48,560 --> 00:31:51,000 Speaker 1: things for business owners to think about, but let's add 594 00:31:51,040 --> 00:31:55,200 Speaker 1: this one to the priority list. Have to love it cool. 595 00:31:55,240 --> 00:31:58,280 Speaker 1: So alright, y'all, we want to hear from you. How 596 00:31:58,320 --> 00:32:04,000 Speaker 1: are you resisting? How does consumer resinistons fit into your 597 00:32:04,280 --> 00:32:07,320 Speaker 1: schmorga spard of activism? Right? Now and does it. If 598 00:32:07,360 --> 00:32:10,240 Speaker 1: there's a company out there that's doing it super super right, 599 00:32:10,360 --> 00:32:12,400 Speaker 1: let us know there's a company out there that is 600 00:32:12,720 --> 00:32:16,640 Speaker 1: guy your blood boiling because they're doing it, they're doing 601 00:32:16,640 --> 00:32:20,240 Speaker 1: it super wrong. And again, if you've got a resistance 602 00:32:20,280 --> 00:32:23,000 Speaker 1: related tattoo, let us know if you want to see it. 603 00:32:23,240 --> 00:32:26,160 Speaker 1: So you can tag us in your pictures on instas 604 00:32:26,280 --> 00:32:29,120 Speaker 1: stuff Mom Never told You on Instagram. You can tweet 605 00:32:29,160 --> 00:32:32,400 Speaker 1: at us at Mom's Stuff podcast on Twitter, or send 606 00:32:32,440 --> 00:32:35,120 Speaker 1: us a good old fashioned email at mom Stuff at 607 00:32:35,120 --> 00:32:46,920 Speaker 1: how stuff works dot com