1 00:00:02,560 --> 00:00:05,160 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,720 --> 00:00:17,360 Speaker 1: I'm your host Bobby Brown. Being an entrepreneur means that 3 00:00:17,400 --> 00:00:20,760 Speaker 1: you just figure things out, you make things up, and 4 00:00:20,840 --> 00:00:24,640 Speaker 1: you just keep going. So what's amazing about Courtney Adelaide 5 00:00:24,800 --> 00:00:28,240 Speaker 1: is here is someone that was a nurse and started 6 00:00:28,440 --> 00:00:31,600 Speaker 1: this amazing company the main choice from a need of 7 00:00:31,720 --> 00:00:37,400 Speaker 1: creating a moisturizer and hair products for herself. She was 8 00:00:37,479 --> 00:00:42,040 Speaker 1: having trouble finding a chemical free product for women of color, 9 00:00:42,280 --> 00:00:45,120 Speaker 1: and women love this product, and all of a sudden, 10 00:00:45,600 --> 00:00:48,680 Speaker 1: her side hustle turned into a business where in six 11 00:00:48,760 --> 00:00:52,000 Speaker 1: years she was a hundred million dollars in sales, and 12 00:00:52,120 --> 00:00:55,560 Speaker 1: that is from the comfort of her kitchen. There is 13 00:00:55,680 --> 00:01:00,840 Speaker 1: no stopping this woman. She is just begun on this journey. 14 00:01:01,000 --> 00:01:04,000 Speaker 1: I can only imagine what she's going to be in 15 00:01:04,040 --> 00:01:07,880 Speaker 1: the next decade. How are you doing this morning? I 16 00:01:07,920 --> 00:01:11,440 Speaker 1: am doing great. I'm doing great. How about your stuff? 17 00:01:11,440 --> 00:01:13,880 Speaker 1: I'm I'm doing great too. And I want to start 18 00:01:13,959 --> 00:01:16,880 Speaker 1: first of all saying that, uh, you know, it's been 19 00:01:17,040 --> 00:01:20,280 Speaker 1: so cool knowing you and meeting you, and I want 20 00:01:20,280 --> 00:01:23,160 Speaker 1: to tell everyone how we met, because people say, you know, 21 00:01:23,400 --> 00:01:26,680 Speaker 1: during this pandemic, I can't meet anyone, you know, there's 22 00:01:26,720 --> 00:01:30,200 Speaker 1: no networking, and I'm like, yeah, ladies, guess what we were. 23 00:01:30,480 --> 00:01:32,759 Speaker 1: We were on a panel, and I just you were 24 00:01:32,800 --> 00:01:36,360 Speaker 1: so impressive that I reached out and said let's let's 25 00:01:36,440 --> 00:01:39,160 Speaker 1: let's let's hang and we did. We had a great 26 00:01:39,240 --> 00:01:43,400 Speaker 1: who are you? Yeah? So, And that's the cool thing 27 00:01:43,440 --> 00:01:45,680 Speaker 1: about it. I think, you know, if you know what 28 00:01:45,720 --> 00:01:48,040 Speaker 1: they say, sometimes the older you get, the more serious 29 00:01:48,040 --> 00:01:51,360 Speaker 1: you get. So it's always so we tried to stick 30 00:01:51,360 --> 00:01:53,440 Speaker 1: to the right way to do things and what's not 31 00:01:53,600 --> 00:01:56,040 Speaker 1: But I think it was so cool that you even 32 00:01:56,320 --> 00:01:58,440 Speaker 1: reached out and vice versa, because I think I said 33 00:01:58,440 --> 00:02:00,640 Speaker 1: before we can go with the phone, like please, ladies, 34 00:02:00,720 --> 00:02:03,400 Speaker 1: this this, this, stay stay in contact. And I think 35 00:02:03,440 --> 00:02:06,080 Speaker 1: sometimes we think like, oh, you know, we don't necessarily 36 00:02:06,080 --> 00:02:09,000 Speaker 1: have to do that, but like you said, it's very important. 37 00:02:09,000 --> 00:02:11,840 Speaker 1: The networking is what you make of it. How do 38 00:02:11,919 --> 00:02:14,880 Speaker 1: you network? And I think just taking that chance to say, 39 00:02:14,919 --> 00:02:17,240 Speaker 1: let me just reach out and just to see I 40 00:02:17,240 --> 00:02:18,920 Speaker 1: think it is. I think it was priceless and I 41 00:02:18,960 --> 00:02:21,960 Speaker 1: really appreciate that. And what's the worst that happens? They 42 00:02:21,960 --> 00:02:26,480 Speaker 1: don't answer you back exactly. That's life. First of all, 43 00:02:26,520 --> 00:02:30,359 Speaker 1: let's go back to your story because it's just it's unbelievable. 44 00:02:30,400 --> 00:02:34,120 Speaker 1: You started this company with five dollars in your kitchen. 45 00:02:34,320 --> 00:02:37,560 Speaker 1: You are a nurse. You know, I had my had kids. 46 00:02:37,960 --> 00:02:42,240 Speaker 1: Tell us your story. Yes, I you know. I would 47 00:02:42,280 --> 00:02:46,640 Speaker 1: definitely say my business started out as a hobby. Um. 48 00:02:46,680 --> 00:02:50,280 Speaker 1: It was a hobby that I felt like I was 49 00:02:50,320 --> 00:02:52,160 Speaker 1: obligated to. And what do I mean when I say 50 00:02:52,200 --> 00:02:56,079 Speaker 1: obligated to. I was very committed, um and putting myself 51 00:02:56,080 --> 00:02:58,160 Speaker 1: out there just like I do now, and to see 52 00:02:58,200 --> 00:03:01,040 Speaker 1: if there's people out there just trying to figure out 53 00:03:01,080 --> 00:03:04,440 Speaker 1: this new thing that we call natural hair going chemical free. 54 00:03:04,840 --> 00:03:06,840 Speaker 1: And for me, I my mom put chemicals in my 55 00:03:06,880 --> 00:03:09,000 Speaker 1: hair and I was like ten, So now I'm dealing 56 00:03:09,080 --> 00:03:11,320 Speaker 1: with this new texture, trying to go chemical free, and 57 00:03:11,320 --> 00:03:14,000 Speaker 1: I'm like, surely I can't be the only person out 58 00:03:14,000 --> 00:03:16,919 Speaker 1: here that's struggling. Um. And it just led to me 59 00:03:17,040 --> 00:03:20,080 Speaker 1: becoming a resource to a community of women who were 60 00:03:20,120 --> 00:03:22,720 Speaker 1: trying to figure out how to grow their hair healthy. 61 00:03:23,240 --> 00:03:26,240 Speaker 1: And the crazy thing was the women they looked all different. 62 00:03:26,560 --> 00:03:28,000 Speaker 1: We were just trying to figure it out, like we 63 00:03:28,040 --> 00:03:29,760 Speaker 1: don't want chemicals in the hair, what do we do? 64 00:03:30,160 --> 00:03:33,160 Speaker 1: And when I started just mixing things spontaneously in my 65 00:03:33,280 --> 00:03:36,440 Speaker 1: kitchen for myself, and the word we got out like 66 00:03:36,520 --> 00:03:39,240 Speaker 1: Fortney here is out here growing from chin left to 67 00:03:39,320 --> 00:03:41,440 Speaker 1: shoulder length and it's going down her back. What are 68 00:03:41,480 --> 00:03:43,800 Speaker 1: you doing? What are you using? And I'm like, well, 69 00:03:43,840 --> 00:03:46,520 Speaker 1: if you guys are interested, I'll share with you. But 70 00:03:46,680 --> 00:03:48,640 Speaker 1: it was just something that I wanted to do for myself. 71 00:03:48,640 --> 00:03:50,560 Speaker 1: I just wanted to take better care of my uh 72 00:03:50,760 --> 00:03:54,720 Speaker 1: care of myself, and that hobby turned into uh to 73 00:03:54,960 --> 00:03:58,200 Speaker 1: a demand of women singing I don't want to mix 74 00:03:58,240 --> 00:04:00,520 Speaker 1: anything like you do? Can you please to sell it 75 00:04:00,560 --> 00:04:03,640 Speaker 1: to me? So that's when I'm like, okay, I'll give 76 00:04:03,720 --> 00:04:06,680 Speaker 1: this thing a shot. And when I say five hundred 77 00:04:06,680 --> 00:04:09,480 Speaker 1: dollars that that party is impactful because what that means 78 00:04:09,560 --> 00:04:12,000 Speaker 1: is I didn't have a business plan, I didn't have 79 00:04:12,040 --> 00:04:15,040 Speaker 1: a strategy. I literally was like, okay, ladies, you want 80 00:04:15,040 --> 00:04:17,599 Speaker 1: to let me get some bottles and labels and you know, 81 00:04:17,680 --> 00:04:20,359 Speaker 1: things of that nature, and just you know, try to 82 00:04:20,360 --> 00:04:22,320 Speaker 1: give you what you want, not thinking that this thing 83 00:04:22,440 --> 00:04:24,159 Speaker 1: is going to take over a life on its own. 84 00:04:24,560 --> 00:04:27,320 Speaker 1: And that's exactly what it did, took on a life 85 00:04:27,320 --> 00:04:30,480 Speaker 1: of its own. So your hair care products are they 86 00:04:30,520 --> 00:04:33,560 Speaker 1: good for all hair. It's good for all hair. And 87 00:04:33,800 --> 00:04:36,520 Speaker 1: we have something, you know, I try to like specialize 88 00:04:36,560 --> 00:04:39,040 Speaker 1: when it comes to different things. So we have another 89 00:04:39,080 --> 00:04:42,040 Speaker 1: collection that you know, we kind of crossed the aisles 90 00:04:42,080 --> 00:04:45,640 Speaker 1: with this part, the Peach Black Teeth, and I purposely 91 00:04:45,680 --> 00:04:48,600 Speaker 1: went a little bit lighter on that collection because I 92 00:04:48,680 --> 00:04:52,239 Speaker 1: knew we was kind of crossing the aisles with that one. Um, 93 00:04:52,240 --> 00:04:54,880 Speaker 1: but just amazing. And it's so crazy because again I 94 00:04:54,960 --> 00:04:57,880 Speaker 1: kind of that was my reasoning, but even people who 95 00:04:57,960 --> 00:04:59,920 Speaker 1: like heavy products like, oh my god, that's that one. 96 00:05:00,040 --> 00:05:02,880 Speaker 1: That's my favorite. So it's really all but I think 97 00:05:02,920 --> 00:05:07,040 Speaker 1: you you would love that one. Cool, excellent. How did 98 00:05:07,040 --> 00:05:10,680 Speaker 1: you start getting orders? I went at the time and 99 00:05:10,800 --> 00:05:13,720 Speaker 1: I didn't have a website. I literally want on social 100 00:05:13,760 --> 00:05:16,200 Speaker 1: media and I'm like, well, here's a product you guys 101 00:05:16,240 --> 00:05:18,760 Speaker 1: have been asking about. If you want it, you know, 102 00:05:18,839 --> 00:05:21,000 Speaker 1: I'll just send you like a PayPal invoice. Like it 103 00:05:21,080 --> 00:05:24,480 Speaker 1: was so so not traditional, you know what I mean. 104 00:05:24,520 --> 00:05:26,440 Speaker 1: I didn't even have a website, but I'm like, I 105 00:05:26,480 --> 00:05:28,560 Speaker 1: figured out this PayPal. I could see you an invoice, 106 00:05:28,600 --> 00:05:30,440 Speaker 1: you pay the invoice, I'll ship it up to you. 107 00:05:30,920 --> 00:05:32,480 Speaker 1: And that's how I started. And some people like, well, 108 00:05:32,480 --> 00:05:35,400 Speaker 1: a website cost more than five I'm like, exactly, I 109 00:05:35,440 --> 00:05:38,159 Speaker 1: didn't have a website. How long did it take you 110 00:05:38,200 --> 00:05:41,600 Speaker 1: to get a website? Oh? Not too long, you know, 111 00:05:41,800 --> 00:05:45,040 Speaker 1: and not too long it started to grow. I remember 112 00:05:45,040 --> 00:05:47,760 Speaker 1: that my first order and I was like, oh, I 113 00:05:47,800 --> 00:05:50,560 Speaker 1: gotta I gotta order. Then the next day like two orders, 114 00:05:50,600 --> 00:05:53,560 Speaker 1: and those two orders went to ten, and I'm like, shoot, 115 00:05:53,600 --> 00:05:55,880 Speaker 1: I'm big time now I got two orders is coming through. 116 00:05:56,360 --> 00:05:58,360 Speaker 1: So I would definitely stay with them like a like 117 00:05:58,440 --> 00:06:01,400 Speaker 1: some months, like six months. I'm like, okay. I've always 118 00:06:01,400 --> 00:06:04,440 Speaker 1: believed in taking every dime that I had every sale, 119 00:06:04,720 --> 00:06:07,359 Speaker 1: because you can't say every sale is a profit, but 120 00:06:07,480 --> 00:06:09,480 Speaker 1: it was a sale. And I was a firm believer 121 00:06:09,560 --> 00:06:12,800 Speaker 1: on taking every dime that I got through those sales 122 00:06:12,839 --> 00:06:15,600 Speaker 1: and invest in it back into my company. So I 123 00:06:15,640 --> 00:06:18,240 Speaker 1: was able to take on a grow as you grow 124 00:06:18,880 --> 00:06:21,800 Speaker 1: um approach with my company. So you you didn't take 125 00:06:21,800 --> 00:06:25,680 Speaker 1: any investors, I didn't. I just took every dime that 126 00:06:25,760 --> 00:06:29,360 Speaker 1: I that someone sent me for a product and order 127 00:06:29,440 --> 00:06:32,360 Speaker 1: more supplies, order more bottles, order more labels, or the 128 00:06:32,400 --> 00:06:36,000 Speaker 1: more ingredients. And in six years you did a hundred 129 00:06:36,040 --> 00:06:40,640 Speaker 1: million in sales. Is that accurate. That is that is 130 00:06:40,720 --> 00:06:43,719 Speaker 1: I don't know anyone. I don't know any other company, 131 00:06:43,880 --> 00:06:48,039 Speaker 1: like how did your audience? Was a YouTube? Like what 132 00:06:48,120 --> 00:06:51,040 Speaker 1: was your and that was the thing. So I couldn't 133 00:06:51,040 --> 00:06:53,800 Speaker 1: even stay on the YouTube as long as I wanted 134 00:06:54,320 --> 00:06:57,040 Speaker 1: because like the demands of the business took over, so 135 00:06:57,080 --> 00:07:00,560 Speaker 1: I would. I was probably on YouTube more prior to 136 00:07:00,640 --> 00:07:03,800 Speaker 1: the company versus after. So people like what happened to 137 00:07:03,839 --> 00:07:06,160 Speaker 1: that girl that was giving us all the information and 138 00:07:06,200 --> 00:07:09,200 Speaker 1: the resources. And it's funny because I get the comments like, 139 00:07:09,240 --> 00:07:11,600 Speaker 1: oh my god, you were that girl that was giving 140 00:07:11,680 --> 00:07:14,480 Speaker 1: us those resources. I figured like you disappeared, but I 141 00:07:14,480 --> 00:07:16,040 Speaker 1: didn't even know you was like the owner of the 142 00:07:16,080 --> 00:07:18,680 Speaker 1: company of this company, you know. So yeah, I just 143 00:07:19,160 --> 00:07:23,200 Speaker 1: like going to hibernation, and my focus was always every 144 00:07:23,240 --> 00:07:27,480 Speaker 1: since then to this day, get that order in and 145 00:07:27,600 --> 00:07:30,720 Speaker 1: get give that customer their order like that has been 146 00:07:30,760 --> 00:07:34,280 Speaker 1: like by any means necessary, like if she ordered, exceeded 147 00:07:34,320 --> 00:07:38,560 Speaker 1: her expectations him or her their expectations, and get it 148 00:07:38,600 --> 00:07:40,720 Speaker 1: to them a S A P. You know, make sure 149 00:07:40,720 --> 00:07:45,160 Speaker 1: they're happy. You had one skill, one product, one product. 150 00:07:45,240 --> 00:07:48,480 Speaker 1: Now when you got you've been in retail also, right, 151 00:07:49,320 --> 00:07:52,320 Speaker 1: I went into retail year four, So the first three 152 00:07:52,400 --> 00:07:55,680 Speaker 1: years of business, I was at home. I was in 153 00:07:55,720 --> 00:08:00,280 Speaker 1: my kitchen. Yeah, now they call it DTC right direct 154 00:08:00,360 --> 00:08:02,440 Speaker 1: to consumer. Oh, yes, I'm a d T seeber And 155 00:08:02,520 --> 00:08:04,600 Speaker 1: yeah now they have now they have all the terms. 156 00:08:04,640 --> 00:08:06,640 Speaker 1: Before we knew what we were doing, right, we just 157 00:08:06,680 --> 00:08:10,000 Speaker 1: caught in a kitchen at home. Yeah, we just did it. 158 00:08:10,760 --> 00:08:13,800 Speaker 1: You literally just do it. People like what just do it? 159 00:08:14,000 --> 00:08:16,320 Speaker 1: Just do it and if and keep doing it and 160 00:08:16,360 --> 00:08:21,000 Speaker 1: if something doesn't work, do something else. That's it. And 161 00:08:21,040 --> 00:08:25,040 Speaker 1: then year four, what store? What was your first retail partner? 162 00:08:25,880 --> 00:08:31,000 Speaker 1: My very first retail partner with Sally Beauty, with Sally Beauty, 163 00:08:31,040 --> 00:08:34,520 Speaker 1: and I was like nervous out of my mind because 164 00:08:34,559 --> 00:08:39,520 Speaker 1: at this point I was actually scaling my collection and 165 00:08:39,679 --> 00:08:42,520 Speaker 1: going into retail at the same time. So basically it's like, 166 00:08:42,559 --> 00:08:46,280 Speaker 1: now I'm going to retail with like almost all new products, 167 00:08:46,360 --> 00:08:49,240 Speaker 1: which was like scary to do, super scary to do. 168 00:08:49,559 --> 00:08:54,000 Speaker 1: How did you even like get a meeting with them? Oh? 169 00:08:54,080 --> 00:08:57,120 Speaker 1: How did I get a meeting with them? I wanted 170 00:08:57,240 --> 00:09:01,000 Speaker 1: going to cosmocroft one year, Like I remember someone that 171 00:09:01,080 --> 00:09:03,880 Speaker 1: industry was like Courtney. If you in this like beauty space, 172 00:09:03,960 --> 00:09:05,880 Speaker 1: like you have to go, like to Cosmo pros like, 173 00:09:06,160 --> 00:09:08,160 Speaker 1: you don't have to even go set up as a vendor. 174 00:09:08,440 --> 00:09:10,520 Speaker 1: She's like, just go and it's like walk around and 175 00:09:10,600 --> 00:09:14,079 Speaker 1: just get to feel. And I remember walking walking through 176 00:09:14,120 --> 00:09:17,400 Speaker 1: the show, you know, kind of have my baseball cap on, 177 00:09:17,679 --> 00:09:20,120 Speaker 1: just walking. I remember this guy was like Courtney, Courtney, 178 00:09:20,160 --> 00:09:23,600 Speaker 1: Courtney caught my name and he's like, I'm a distributor. 179 00:09:23,679 --> 00:09:27,240 Speaker 1: He's like, I've been trying to contact you forever, and 180 00:09:27,280 --> 00:09:29,959 Speaker 1: I'm like, really, I'm like, I've been trying to get 181 00:09:29,960 --> 00:09:32,680 Speaker 1: in the Star forever. Meanwhile, you've been trying to content me. 182 00:09:33,880 --> 00:09:36,040 Speaker 1: So it's just gonna show you sometimes you just gotta 183 00:09:36,040 --> 00:09:38,480 Speaker 1: put yourself out there. And like she said, she's like, 184 00:09:38,520 --> 00:09:40,440 Speaker 1: you don't have to be like a vendor or set up. 185 00:09:40,520 --> 00:09:43,080 Speaker 1: She was like, just go and be in that space, 186 00:09:43,520 --> 00:09:47,000 Speaker 1: be in that space of entrepreneurs and that space of 187 00:09:47,040 --> 00:09:50,640 Speaker 1: distributors and manufacturers. Just go and it was life changing. 188 00:09:51,559 --> 00:09:54,199 Speaker 1: And how many stores is the brand in now? How 189 00:09:54,200 --> 00:09:58,520 Speaker 1: many doors? Uh? Year seven, we've broke it into over 190 00:09:58,559 --> 00:10:01,720 Speaker 1: a sixty thousand do wars? I would probably say now 191 00:10:02,200 --> 00:10:05,240 Speaker 1: we probably had a good seventy thousand across the US. 192 00:10:05,480 --> 00:10:07,280 Speaker 1: How many years did it take for you to move 193 00:10:07,280 --> 00:10:11,120 Speaker 1: into an office until when I went to a retail. 194 00:10:11,200 --> 00:10:14,120 Speaker 1: That's when I decided to get a warehouse. Uh. I 195 00:10:14,120 --> 00:10:16,840 Speaker 1: got my first warehouse after year four, I did about 196 00:10:16,880 --> 00:10:19,240 Speaker 1: a good ten million dollars in sales at home. So 197 00:10:19,320 --> 00:10:21,480 Speaker 1: like the first three years, I think collectively maybe we 198 00:10:21,520 --> 00:10:23,640 Speaker 1: did like ten million dollars in sales. But I had 199 00:10:23,640 --> 00:10:26,920 Speaker 1: three skills at that time. When I decided to branch 200 00:10:26,960 --> 00:10:29,160 Speaker 1: off and do more, That's when I decided to get 201 00:10:29,160 --> 00:10:32,559 Speaker 1: a warehouse. And I basically went from my kitchen to 202 00:10:32,720 --> 00:10:36,000 Speaker 1: a warehouse. And I remember looking at warehouses and it 203 00:10:36,080 --> 00:10:38,200 Speaker 1: came across the warehouse. I was like five thousands wor 204 00:10:38,200 --> 00:10:40,800 Speaker 1: a footage, and I remember saying like, oh my god, 205 00:10:41,120 --> 00:10:43,920 Speaker 1: this is too much room, Like I would never fill 206 00:10:44,000 --> 00:10:46,200 Speaker 1: this thing up, Like it's gonna be a long time. 207 00:10:47,080 --> 00:10:50,760 Speaker 1: Within six months, we outgrew that warehouse and I had 208 00:10:50,800 --> 00:10:54,080 Speaker 1: to get a ten thousand scrifootage warehouse. And I'm like, Okay, 209 00:10:54,120 --> 00:10:56,079 Speaker 1: we're gonna be here. You know I'm gonna sign this 210 00:10:56,280 --> 00:10:58,839 Speaker 1: least five years. I know I'm gonna be here five years. 211 00:10:59,400 --> 00:11:01,520 Speaker 1: The next year or we I grew that ten thousands 212 00:11:01,520 --> 00:11:05,200 Speaker 1: for a footage, so things can scale pretty pretty quickly. 213 00:11:06,400 --> 00:11:08,400 Speaker 1: But you had a warehouse, but who was the one 214 00:11:08,440 --> 00:11:10,400 Speaker 1: that ped it and sent it out like you had 215 00:11:10,440 --> 00:11:14,120 Speaker 1: a higher style? Yes, I started, Hi, I had to 216 00:11:14,200 --> 00:11:20,160 Speaker 1: become uh making products at home person for myself. Two 217 00:11:21,240 --> 00:11:26,120 Speaker 1: get no warehouse to now having to logistically operate because 218 00:11:26,160 --> 00:11:29,240 Speaker 1: of course, you know, in retail, shipping is a whole 219 00:11:29,280 --> 00:11:32,280 Speaker 1: another beast. Like the business side of retailer's one thing, 220 00:11:32,800 --> 00:11:35,719 Speaker 1: but the shipping part, it's something I think you're kind 221 00:11:35,720 --> 00:11:39,480 Speaker 1: of forced into. Either you're good at it or you're not, 222 00:11:39,720 --> 00:11:42,679 Speaker 1: or you have like a third party. But we we 223 00:11:42,800 --> 00:11:46,319 Speaker 1: shipp ourselves and you know, you get great in the retail. 224 00:11:46,400 --> 00:11:49,199 Speaker 1: We've always had an eight plus shipping since the day 225 00:11:49,240 --> 00:11:51,040 Speaker 1: we started. And they were like, well, who did you 226 00:11:51,120 --> 00:11:54,760 Speaker 1: hire to come in And I'm like, nobody, Like I did. 227 00:11:54,800 --> 00:11:58,520 Speaker 1: I just gather a team of people who I felt 228 00:11:58,520 --> 00:12:02,160 Speaker 1: were competent and not only competent, but even more passionate 229 00:12:02,280 --> 00:12:06,680 Speaker 1: about once again getting this order to the consumer in 230 00:12:06,720 --> 00:12:09,360 Speaker 1: the quickest way, in the most efficient way to keep 231 00:12:09,400 --> 00:12:13,360 Speaker 1: them satisfied. Well, there must have been, yeah, and there 232 00:12:13,440 --> 00:12:14,960 Speaker 1: must have been a time where you said, Okay, I 233 00:12:15,000 --> 00:12:17,040 Speaker 1: can't keep making the stuff in my kitchen. I gotta 234 00:12:17,080 --> 00:12:19,960 Speaker 1: make dinner, Like, how did you feed your family? You 235 00:12:20,000 --> 00:12:23,400 Speaker 1: have three kids? Two kids? How many kids? Three? You 236 00:12:23,520 --> 00:12:26,560 Speaker 1: got three kids? Your your boxes and your things are 237 00:12:26,559 --> 00:12:28,880 Speaker 1: all over the house, your pots going on the stove 238 00:12:29,360 --> 00:12:31,600 Speaker 1: with hair stuff in it, and how did you feed 239 00:12:31,600 --> 00:12:35,000 Speaker 1: the kids? How did you do this? So before I 240 00:12:35,080 --> 00:12:38,040 Speaker 1: run into retail, when I started expanding out of my 241 00:12:38,160 --> 00:12:41,040 Speaker 1: three products, that's when I decided to seek out a 242 00:12:41,080 --> 00:12:43,760 Speaker 1: manufacturer because I knew at this point, if you're trying 243 00:12:43,760 --> 00:12:46,920 Speaker 1: to grow, there's nowhere there. You don't have enough kitchen 244 00:12:46,920 --> 00:12:49,600 Speaker 1: aids in your house to mix this stuff, which I 245 00:12:49,640 --> 00:12:51,960 Speaker 1: had like ten, and I'm like, I can't buy another 246 00:12:52,040 --> 00:12:54,360 Speaker 1: kitchen aid Like that's it. I'm like, let me find 247 00:12:54,400 --> 00:12:57,360 Speaker 1: somebody who can make this stuff. Team up with UM 248 00:12:57,880 --> 00:13:00,679 Speaker 1: a manufactory company who can see the bag. And when 249 00:13:00,679 --> 00:13:03,240 Speaker 1: I say, see the vision, meaning that I'm not going 250 00:13:03,240 --> 00:13:07,280 Speaker 1: to jeopardize my product because of a cost, because of anything, 251 00:13:07,360 --> 00:13:10,679 Speaker 1: like I need this product made the exact same way 252 00:13:10,840 --> 00:13:12,720 Speaker 1: that I make it at home. And that was something 253 00:13:12,760 --> 00:13:14,800 Speaker 1: that was really big for me. So how did you 254 00:13:14,840 --> 00:13:22,960 Speaker 1: find them? I Google Google, I google, I tested, I interviewed, 255 00:13:23,280 --> 00:13:24,760 Speaker 1: and I think at the end of the day, it's 256 00:13:24,800 --> 00:13:28,600 Speaker 1: about finding somebody, not just someone who's good, because I 257 00:13:28,600 --> 00:13:30,240 Speaker 1: think there's a lot of people out there who are good, 258 00:13:30,280 --> 00:13:32,840 Speaker 1: but who do I mess with? Like I have a 259 00:13:32,880 --> 00:13:36,640 Speaker 1: certain kind of personality, I can create something like quick, 260 00:13:36,720 --> 00:13:38,840 Speaker 1: like let's start working on this. And I think that 261 00:13:38,920 --> 00:13:41,360 Speaker 1: was one of my challenges. It was finding someone who 262 00:13:41,360 --> 00:13:45,320 Speaker 1: can see my vision and that I think that was 263 00:13:45,360 --> 00:13:47,400 Speaker 1: like the hardest part. But once I did, and they're like, 264 00:13:47,760 --> 00:13:50,080 Speaker 1: you know this this person as an entrepreneur, Like she 265 00:13:50,160 --> 00:13:55,160 Speaker 1: doesn't operate like a normal you know, planning and strategy. 266 00:13:55,440 --> 00:13:57,880 Speaker 1: Next year, we're gonna do five products, and like I 267 00:13:57,960 --> 00:14:00,560 Speaker 1: may decide to do another product next month, and I 268 00:14:00,640 --> 00:14:02,720 Speaker 1: need some one who can, you know, kind of keep 269 00:14:02,800 --> 00:14:16,120 Speaker 1: up with that. With that those for values. So what 270 00:14:16,320 --> 00:14:21,520 Speaker 1: year was Main Choice acquired? Uh? Year seven? Year seven? 271 00:14:21,920 --> 00:14:25,880 Speaker 1: Last year? November nineteen? And did that change your life? 272 00:14:26,920 --> 00:14:31,920 Speaker 1: He did? It changed my life in so many ways. Um, 273 00:14:31,960 --> 00:14:36,200 Speaker 1: you know it went from again then a person making 274 00:14:36,240 --> 00:14:40,280 Speaker 1: products at home too. You know, I think entrepreneurship you're 275 00:14:40,360 --> 00:14:43,040 Speaker 1: kind of forced into being like a CEO. And I 276 00:14:43,080 --> 00:14:45,520 Speaker 1: think a lot of times people don't really understand what 277 00:14:45,920 --> 00:14:49,480 Speaker 1: a CEO means. It doesn't mean ownership, It doesn't mean, 278 00:14:49,920 --> 00:14:51,640 Speaker 1: you know, you're not calling the shots. So if you 279 00:14:51,680 --> 00:14:54,560 Speaker 1: are calling the shots, but at some point you're forced 280 00:14:54,600 --> 00:14:57,400 Speaker 1: to be coming the CEO and then it's like, what's 281 00:14:57,440 --> 00:14:59,960 Speaker 1: the next step, what's the next level? How do I 282 00:15:00,080 --> 00:15:04,880 Speaker 1: continue to diversify, to grow, you know, myself, to grow 283 00:15:05,320 --> 00:15:08,440 Speaker 1: you know, my ideas and being a CEO of of 284 00:15:08,600 --> 00:15:12,600 Speaker 1: one company, one brand, it just I think you kind 285 00:15:12,600 --> 00:15:14,600 Speaker 1: of outgrow that when you know you have a lot 286 00:15:14,720 --> 00:15:18,640 Speaker 1: more to like offer. Uh So for me, yeah, it 287 00:15:18,760 --> 00:15:22,320 Speaker 1: changed my life in many ways from uh from just 288 00:15:22,400 --> 00:15:25,120 Speaker 1: a responsibility. You know, there's more things I want to 289 00:15:25,120 --> 00:15:27,240 Speaker 1: do that. How do I how do I have the 290 00:15:27,240 --> 00:15:30,240 Speaker 1: ability to do that? Bringing on all more people, bringing 291 00:15:30,280 --> 00:15:32,960 Speaker 1: on more high level of people who have done things 292 00:15:33,400 --> 00:15:35,800 Speaker 1: on a higher level than what you were able to do. So, 293 00:15:36,400 --> 00:15:39,160 Speaker 1: of course from a financial perspective, that was great, but 294 00:15:39,280 --> 00:15:43,320 Speaker 1: also just even you know, growing myself as a UM, 295 00:15:43,760 --> 00:15:47,040 Speaker 1: a multi brand UM. I don't even want to say 296 00:15:47,080 --> 00:15:50,200 Speaker 1: beauty Mobile. I would just say business because there's so 297 00:15:50,240 --> 00:15:51,800 Speaker 1: many things out there that I want to do. There's 298 00:15:51,840 --> 00:15:54,680 Speaker 1: so many businesses I want to help and just sitting 299 00:15:54,720 --> 00:15:57,200 Speaker 1: at one desk, I think it was it was really 300 00:15:57,240 --> 00:16:01,200 Speaker 1: impossible for me to do and were you seeking someone 301 00:16:01,360 --> 00:16:03,120 Speaker 1: or did they just come to you? Like how did 302 00:16:03,120 --> 00:16:06,280 Speaker 1: you find them? You know, To be honest, I really wasn't. 303 00:16:06,440 --> 00:16:10,400 Speaker 1: I think, you know, it's kind of almost like you operating. 304 00:16:10,680 --> 00:16:13,600 Speaker 1: And then I kind of came to the point I 305 00:16:13,640 --> 00:16:15,840 Speaker 1: was like, we're talking, we you know, we we're kind 306 00:16:15,840 --> 00:16:18,320 Speaker 1: of hearing about, you know, evaluation. And of course the 307 00:16:18,360 --> 00:16:20,960 Speaker 1: more shows we watched, the Shark Tank and we watched 308 00:16:21,000 --> 00:16:24,040 Speaker 1: these things, I'm like, I wonder what is my company worth? 309 00:16:24,520 --> 00:16:26,880 Speaker 1: And I think I went to I went from what 310 00:16:27,080 --> 00:16:30,920 Speaker 1: is my company worth? Too, like, oh my god, I 311 00:16:30,920 --> 00:16:34,720 Speaker 1: didn't know it's worth this, and you know, just really 312 00:16:34,760 --> 00:16:38,200 Speaker 1: looking at what are your plans? And sometimes they said 313 00:16:38,200 --> 00:16:40,120 Speaker 1: you have to begin with the end of mind, but 314 00:16:40,280 --> 00:16:41,760 Speaker 1: that's true. But then at the end of the day, 315 00:16:41,800 --> 00:16:44,920 Speaker 1: it's like, what did your goals look like? You know? 316 00:16:45,000 --> 00:16:48,200 Speaker 1: So I can't say I was really seeking to be acquired, 317 00:16:48,240 --> 00:16:51,520 Speaker 1: because I really wasn't. It was really more of what 318 00:16:51,720 --> 00:16:53,840 Speaker 1: is it worth? What have I been doing these last 319 00:16:53,840 --> 00:16:56,840 Speaker 1: seven years? Where does that put me right now? And 320 00:16:56,920 --> 00:17:00,000 Speaker 1: then it's also you grow to a point where it's like, okay, 321 00:17:00,800 --> 00:17:03,160 Speaker 1: to get to that next level, that means I have 322 00:17:03,280 --> 00:17:06,320 Speaker 1: to spend a lot to get there, and sometimes that 323 00:17:06,480 --> 00:17:11,240 Speaker 1: a lot spending means bringing on investors, bring it on 324 00:17:11,320 --> 00:17:13,920 Speaker 1: new partners, And then I have to say, Okay, let 325 00:17:13,920 --> 00:17:18,800 Speaker 1: me take a step back. Do I really want partners? 326 00:17:19,280 --> 00:17:20,919 Speaker 1: You know what I mean? Do I really want that? 327 00:17:21,280 --> 00:17:23,680 Speaker 1: And what does that look like in the future. And 328 00:17:23,720 --> 00:17:26,040 Speaker 1: the more I think I really started digging, because you know, 329 00:17:26,080 --> 00:17:27,639 Speaker 1: you kind of open up something now you have to 330 00:17:27,680 --> 00:17:29,640 Speaker 1: be forced to like really dig and figure it out. 331 00:17:30,080 --> 00:17:32,719 Speaker 1: I'm like, I don't know do I want to split 332 00:17:33,119 --> 00:17:38,040 Speaker 1: in ten years now times six ways? Or today? Do 333 00:17:38,080 --> 00:17:41,639 Speaker 1: I want to split it times one? You know? And 334 00:17:41,680 --> 00:17:43,280 Speaker 1: you have to look at those numbers and you have 335 00:17:43,359 --> 00:17:46,000 Speaker 1: to really think, like what does it mean for me 336 00:17:46,080 --> 00:17:48,280 Speaker 1: and where I am in my life right now? And 337 00:17:48,320 --> 00:17:51,720 Speaker 1: I think that was a big aha moment. It was like, Okay, 338 00:17:51,760 --> 00:17:53,760 Speaker 1: you know what the next level looks like. I don't 339 00:17:53,800 --> 00:17:55,840 Speaker 1: think I can get to that next level by myself. 340 00:17:56,320 --> 00:17:59,000 Speaker 1: So now it's at the point, Okay, what does an 341 00:17:59,040 --> 00:18:02,040 Speaker 1: investor look like? And do I need an investor? Or? 342 00:18:02,080 --> 00:18:05,000 Speaker 1: Do I need to add on a partner to really 343 00:18:05,000 --> 00:18:07,960 Speaker 1: grow it to that next level? So I think basically 344 00:18:07,960 --> 00:18:10,520 Speaker 1: it's kind of how I started. I see so many 345 00:18:10,600 --> 00:18:13,680 Speaker 1: similarities in your story and my story. I never went 346 00:18:13,720 --> 00:18:16,760 Speaker 1: to business school. I certainly didn't know what a spreadsheet was. 347 00:18:16,880 --> 00:18:20,320 Speaker 1: I still don't, but I figured things out right. I 348 00:18:20,520 --> 00:18:24,240 Speaker 1: figured it out. I learned on the job, and you 349 00:18:24,240 --> 00:18:27,639 Speaker 1: you know, but I also think back of my Papa Sam, 350 00:18:27,680 --> 00:18:29,960 Speaker 1: and I used to hear him talking about business and 351 00:18:30,040 --> 00:18:33,720 Speaker 1: his car dealership and his customers and how we treated them, 352 00:18:33,840 --> 00:18:36,960 Speaker 1: and you know, all the different things. Who has made 353 00:18:36,960 --> 00:18:39,800 Speaker 1: a difference in your life? Like who do you you know? Who? 354 00:18:39,840 --> 00:18:43,160 Speaker 1: Who is who has really been in your brain while 355 00:18:43,160 --> 00:18:46,760 Speaker 1: you're doing what you're doing. Um, you know, I have 356 00:18:46,920 --> 00:18:50,520 Speaker 1: to be very transparent from a business perspective. I think 357 00:18:50,520 --> 00:18:53,600 Speaker 1: I'll more or less look at the people who have 358 00:18:53,800 --> 00:18:56,879 Speaker 1: done it before me. And I look at I listened 359 00:18:56,880 --> 00:18:59,440 Speaker 1: to people, and I think, you know, sometimes we hear 360 00:18:59,480 --> 00:19:02,000 Speaker 1: these pots cast we listened to them, but do we 361 00:19:02,119 --> 00:19:04,920 Speaker 1: really digest them, you know what I mean? And how 362 00:19:05,040 --> 00:19:08,560 Speaker 1: can again, even someone listening to this it's much more 363 00:19:08,600 --> 00:19:10,639 Speaker 1: than me listening to it. How can I take some 364 00:19:10,760 --> 00:19:14,240 Speaker 1: of these things that I'm hearing and digest it and 365 00:19:14,280 --> 00:19:17,040 Speaker 1: make some decisions in my life? And I think that's 366 00:19:17,080 --> 00:19:18,760 Speaker 1: some of the things that I've done. I looked at 367 00:19:18,800 --> 00:19:21,440 Speaker 1: the brands before me. I looked at the ones who 368 00:19:21,480 --> 00:19:24,879 Speaker 1: are what we consider now legacy brands, and I looked 369 00:19:24,880 --> 00:19:27,480 Speaker 1: at the ones who went through acquisitions. I look at people, 370 00:19:27,480 --> 00:19:29,119 Speaker 1: I look at you, you know what I mean. And 371 00:19:29,160 --> 00:19:32,000 Speaker 1: I look at that like, how can I apply that 372 00:19:32,080 --> 00:19:34,720 Speaker 1: to my life right now? And I look at when 373 00:19:34,880 --> 00:19:37,119 Speaker 1: when when people talk about not only the pros but 374 00:19:37,200 --> 00:19:39,560 Speaker 1: the times and people say, well, all I had to 375 00:19:39,600 --> 00:19:42,320 Speaker 1: do it like this and I shouldn't have. So I 376 00:19:42,400 --> 00:19:44,880 Speaker 1: take those I take those things and I apply it. 377 00:19:45,160 --> 00:19:48,320 Speaker 1: I remember hearing a Lisa from Care's dorer. She was 378 00:19:48,359 --> 00:19:50,640 Speaker 1: telling me what that means. I was onna, I think 379 00:19:50,640 --> 00:19:53,280 Speaker 1: we're gonna panel together at the time, and she was 380 00:19:53,320 --> 00:19:56,320 Speaker 1: saying what that means when she get in investors and 381 00:19:56,400 --> 00:19:58,960 Speaker 1: that one day when you when you look into sell, 382 00:19:59,560 --> 00:20:01,960 Speaker 1: how many ways you have to split it, you know 383 00:20:02,000 --> 00:20:03,399 Speaker 1: what I mean? And I look at that. I'm not 384 00:20:03,520 --> 00:20:06,840 Speaker 1: just listening to her, I'm letting that digest, you know 385 00:20:06,880 --> 00:20:09,320 Speaker 1: what I mean. So I think it's more or less 386 00:20:09,359 --> 00:20:12,240 Speaker 1: like looking at the grates that came before me and 387 00:20:12,359 --> 00:20:14,480 Speaker 1: seeing how can I apply that? And I think those 388 00:20:14,520 --> 00:20:18,320 Speaker 1: have been like really impactful from a business perspective because 389 00:20:18,520 --> 00:20:20,800 Speaker 1: we don't always have the luxury to sitting down talking 390 00:20:20,840 --> 00:20:22,720 Speaker 1: with them one on one? Can you mentor me? But 391 00:20:22,840 --> 00:20:25,560 Speaker 1: I think when someone hits the state, someone like yourself 392 00:20:25,640 --> 00:20:28,760 Speaker 1: getting on a podcast, that is a mentorship. So what 393 00:20:28,880 --> 00:20:31,560 Speaker 1: are you doing with the information, like you're you're not 394 00:20:31,680 --> 00:20:33,680 Speaker 1: doing this just to talk, You're doing this because you're like, 395 00:20:34,000 --> 00:20:36,240 Speaker 1: I've been through this, ladies. I've been through this, guys, 396 00:20:37,040 --> 00:20:39,040 Speaker 1: and these are the pros and these are the cons. 397 00:20:39,119 --> 00:20:42,400 Speaker 1: So I really listen and I let it digest. I'm 398 00:20:42,560 --> 00:20:45,480 Speaker 1: in awe of not only what you've done with that company, 399 00:20:45,520 --> 00:20:48,200 Speaker 1: but what you're doing now. So can we talk about 400 00:20:48,240 --> 00:20:52,240 Speaker 1: some of your other ventures? Yes, yes we can. So 401 00:20:52,760 --> 00:20:55,720 Speaker 1: when I created the Main Choice, I also create a brand, 402 00:20:56,119 --> 00:20:59,399 Speaker 1: a company that's called Openly. It's a branch of my children, 403 00:20:59,480 --> 00:21:03,160 Speaker 1: three children his name. And I felt, even at that time, 404 00:21:03,280 --> 00:21:05,439 Speaker 1: you know, you can have a vision, and just because 405 00:21:05,480 --> 00:21:09,080 Speaker 1: you have a vision, that doesn't necessarily mean you're acting 406 00:21:09,320 --> 00:21:12,560 Speaker 1: upon that vision like today, and this is a vision 407 00:21:12,600 --> 00:21:15,120 Speaker 1: that I created seven years ago. At the exact same 408 00:21:15,200 --> 00:21:17,399 Speaker 1: time I made the Main Choice, I said, you know, 409 00:21:17,480 --> 00:21:20,920 Speaker 1: I wanted to create like this mother brand, like this 410 00:21:21,080 --> 00:21:25,399 Speaker 1: holding brand that I am creating sub brands underneath, from 411 00:21:25,480 --> 00:21:29,359 Speaker 1: food to detergent to services. I don't care what it is, 412 00:21:29,920 --> 00:21:31,840 Speaker 1: and I only do I want to create more brands 413 00:21:31,880 --> 00:21:34,880 Speaker 1: for myself. I want to invest in I'm gonna say 414 00:21:34,920 --> 00:21:37,160 Speaker 1: people as a whole, but everyone knows I'm very passionate 415 00:21:37,160 --> 00:21:40,639 Speaker 1: about women. I want to be able to invest and 416 00:21:40,800 --> 00:21:43,800 Speaker 1: women who are trying to figure out they got it, 417 00:21:44,200 --> 00:21:45,920 Speaker 1: you know, they got the good idea. They may not 418 00:21:46,040 --> 00:21:48,960 Speaker 1: have the resources and they just trying and it's like, 419 00:21:49,800 --> 00:21:52,040 Speaker 1: how can I create like this safe place. And this 420 00:21:52,200 --> 00:21:54,800 Speaker 1: is something I did seven years ago. Overly has not 421 00:21:54,960 --> 00:21:59,240 Speaker 1: been active for seven years until I went through the acquisition. 422 00:21:59,720 --> 00:22:02,240 Speaker 1: So today what I'm doing with that is again I 423 00:22:02,359 --> 00:22:04,879 Speaker 1: want to invest in in new brands. I want to 424 00:22:04,960 --> 00:22:07,720 Speaker 1: invest in brands who have been established and it's like 425 00:22:08,280 --> 00:22:10,640 Speaker 1: I need to scale. I just need some extra resources. 426 00:22:10,880 --> 00:22:14,720 Speaker 1: I want to have this portfolio of just multiple group 427 00:22:14,800 --> 00:22:17,920 Speaker 1: of diverse brands, and that's just something I'm passionate about. 428 00:22:17,960 --> 00:22:21,440 Speaker 1: I'm passionate about growing brands, but I'm more passionate about 429 00:22:21,560 --> 00:22:25,480 Speaker 1: growing people who are trying to grow themselves and just 430 00:22:25,600 --> 00:22:29,479 Speaker 1: need a little help. M Okay, I definitely would love 431 00:22:29,560 --> 00:22:32,080 Speaker 1: to have a conversation with you on that because that's 432 00:22:32,160 --> 00:22:36,760 Speaker 1: really awesome. And then the cool coffee click, m tell 433 00:22:36,800 --> 00:22:40,760 Speaker 1: me about that. So the cool coffee click is going 434 00:22:40,920 --> 00:22:42,680 Speaker 1: to be and I say, you have to speak it 435 00:22:42,760 --> 00:22:46,440 Speaker 1: to an existence, but just a revolution in the hot 436 00:22:46,600 --> 00:22:51,439 Speaker 1: beverage industry. It's about taking something I think that brings 437 00:22:51,600 --> 00:22:54,639 Speaker 1: us all together. There are some powerful things and I 438 00:22:54,760 --> 00:22:57,600 Speaker 1: think we've proven that just having this conversation in the morning. 439 00:22:58,000 --> 00:23:01,440 Speaker 1: There are some powerful things conversations that can go on 440 00:23:01,760 --> 00:23:04,080 Speaker 1: just having a cup of coffee. And that's like the 441 00:23:04,400 --> 00:23:06,320 Speaker 1: meat of the brand is much more than just another 442 00:23:06,359 --> 00:23:09,639 Speaker 1: coffee brand. But it's a community. It's a community. We 443 00:23:09,720 --> 00:23:13,280 Speaker 1: build in a community of like minded individuals who are 444 00:23:13,440 --> 00:23:16,119 Speaker 1: trying to think at life and just want to come 445 00:23:16,240 --> 00:23:18,920 Speaker 1: together and just pour into one another. So I would 446 00:23:18,920 --> 00:23:22,480 Speaker 1: definitely say it's a community based coffee brand. But you know, 447 00:23:23,800 --> 00:23:26,760 Speaker 1: my phase two, Phase three I would love to turn 448 00:23:26,840 --> 00:23:29,440 Speaker 1: into a brick and mortar. Phase three, I would love 449 00:23:29,520 --> 00:23:32,679 Speaker 1: to turn into a franchise, so people who are interested 450 00:23:32,680 --> 00:23:35,560 Speaker 1: in starting a business can can you know, can buy 451 00:23:35,640 --> 00:23:40,000 Speaker 1: into an amazing concept that's already that has improven. So 452 00:23:40,560 --> 00:23:43,400 Speaker 1: it's a lot, it's a lot. Well, I I can't 453 00:23:43,440 --> 00:23:45,920 Speaker 1: I can't even get all this stuff straight because I 454 00:23:46,280 --> 00:23:50,200 Speaker 1: see like a bunch of other really interesting companies here, 455 00:23:50,560 --> 00:23:54,720 Speaker 1: from full Proof Body to the entire Boss Talk, which 456 00:23:54,840 --> 00:23:59,119 Speaker 1: is your podcast, your competition show, and your conference. I 457 00:23:59,400 --> 00:24:02,720 Speaker 1: I don't know how you do this. That's that's kind Yeah, 458 00:24:03,119 --> 00:24:05,640 Speaker 1: so tell me about those because those, you know, really 459 00:24:05,680 --> 00:24:09,440 Speaker 1: should take up the whole hour. But yes, yes, and 460 00:24:09,600 --> 00:24:11,399 Speaker 1: you know, I even you know, people have been asking 461 00:24:11,400 --> 00:24:14,399 Speaker 1: me because everybody knows that I'm rebranding for Proof, and 462 00:24:14,480 --> 00:24:18,080 Speaker 1: I really haven't spilled the beings on what exactly what 463 00:24:18,400 --> 00:24:20,320 Speaker 1: is it? So I've brand even my sharing today, I 464 00:24:20,359 --> 00:24:22,160 Speaker 1: think I should. I think that'd be cool to share 465 00:24:22,200 --> 00:24:23,920 Speaker 1: it because they asked me every day, what are you 466 00:24:24,000 --> 00:24:25,720 Speaker 1: doing with? What else? You say? If you bring us 467 00:24:25,760 --> 00:24:28,840 Speaker 1: some more. But it's actually going to be a feminine 468 00:24:28,920 --> 00:24:31,920 Speaker 1: hygiene collection, so it's more of a health and wellness 469 00:24:32,280 --> 00:24:35,920 Speaker 1: So anything that's related to the female body is what 470 00:24:36,119 --> 00:24:39,399 Speaker 1: we're going to be expanding that brand with, from sanitary 471 00:24:39,520 --> 00:24:43,680 Speaker 1: napkins to feminine wis feomin hygiene. Anything that falls under 472 00:24:43,760 --> 00:24:47,840 Speaker 1: that umbrella we will house under both the body because 473 00:24:47,880 --> 00:24:51,560 Speaker 1: it's also a weight loss supplements. Yes, so now that 474 00:24:51,640 --> 00:24:54,240 Speaker 1: would be just the piece of the of the overall 475 00:24:54,359 --> 00:24:57,399 Speaker 1: brand and then talk about and I don't even know 476 00:24:57,440 --> 00:25:00,520 Speaker 1: if I'm saying it right? Is it boss? This? So 477 00:25:00,840 --> 00:25:05,960 Speaker 1: the boss? Yes? So like it's like we're bosses, but 478 00:25:06,160 --> 00:25:08,399 Speaker 1: you know we're gonna take off the old s s 479 00:25:08,520 --> 00:25:12,840 Speaker 1: because it's a lot more than just being supervision over someone. Um, 480 00:25:13,040 --> 00:25:15,680 Speaker 1: it's a lifestyle. And I think if you don't have 481 00:25:15,840 --> 00:25:18,520 Speaker 1: to be a boss to own a company, I think 482 00:25:18,640 --> 00:25:21,200 Speaker 1: people can be a boss over their household. How do 483 00:25:21,280 --> 00:25:22,959 Speaker 1: you win your household? You know what I mean? How 484 00:25:23,000 --> 00:25:25,879 Speaker 1: do you win your life, your career, your family? And 485 00:25:26,040 --> 00:25:28,160 Speaker 1: that's what the boss is all about. And it went 486 00:25:28,320 --> 00:25:33,080 Speaker 1: from you know, a platform to a conference to today 487 00:25:33,119 --> 00:25:35,919 Speaker 1: I have a conversation with a network, you know, turning 488 00:25:35,960 --> 00:25:40,399 Speaker 1: into a television a television show. So uh, it's definitely 489 00:25:40,440 --> 00:25:44,040 Speaker 1: taken on a life of his own. Wow. Wow, And 490 00:25:44,119 --> 00:25:47,040 Speaker 1: it sounds like the apple doesn't fall far from the tree. 491 00:25:47,200 --> 00:25:50,960 Speaker 1: Or daughter is the youngest CEO to tell Target? Tell 492 00:25:51,040 --> 00:25:54,359 Speaker 1: me about tell me about her company? Yes, so my 493 00:25:54,600 --> 00:25:59,200 Speaker 1: daughter creates hairbowl. She has all things girly. You know, 494 00:25:59,520 --> 00:26:03,240 Speaker 1: she just recorded her first single. She's six years old. 495 00:26:03,760 --> 00:26:06,440 Speaker 1: I have two other children and a lot of She's 496 00:26:06,480 --> 00:26:12,160 Speaker 1: six years old. Six, she's six, she's six years old, 497 00:26:12,359 --> 00:26:15,600 Speaker 1: and she's the CEO of her own company. Yes, yes, 498 00:26:16,160 --> 00:26:19,399 Speaker 1: she is like a little me as an adult. Not me, 499 00:26:19,560 --> 00:26:23,840 Speaker 1: it's little Courtney. But she's just she's she's been here before. 500 00:26:24,040 --> 00:26:27,080 Speaker 1: A lot of people say she's been here before. And 501 00:26:27,560 --> 00:26:31,280 Speaker 1: how do you manage your life with your husband? I mean, 502 00:26:31,320 --> 00:26:36,920 Speaker 1: he's a doctor, Yes, he's he he's still practicing. No 503 00:26:37,200 --> 00:26:40,399 Speaker 1: he's not, No, he's No, it's been a while. I 504 00:26:40,480 --> 00:26:45,240 Speaker 1: think after year two in business, I think we decided that, 505 00:26:45,520 --> 00:26:47,840 Speaker 1: you know, it was probably best that he stayed home 506 00:26:47,920 --> 00:26:51,840 Speaker 1: ful of time. Um, because listen, I travel a lot. 507 00:26:52,760 --> 00:26:54,879 Speaker 1: And how old are your kids? And how old the 508 00:26:55,040 --> 00:27:00,280 Speaker 1: kids are? Six? Eight and thirteen? Oh my god, yeah, 509 00:27:00,359 --> 00:27:05,639 Speaker 1: I have I tried. Oh my god, amazing, No, amazing. 510 00:27:05,920 --> 00:27:09,600 Speaker 1: I mean there's so I literally, I'm just so glad 511 00:27:09,640 --> 00:27:11,480 Speaker 1: I've got you on speed dial. I could talk to 512 00:27:11,520 --> 00:27:14,320 Speaker 1: you forever. If I ever feel overwhelmed that I'm doing 513 00:27:14,400 --> 00:27:19,439 Speaker 1: too much, I know who I am calling. But geez, 514 00:27:19,600 --> 00:27:21,760 Speaker 1: I'm not even going to ask you the same question 515 00:27:21,840 --> 00:27:24,119 Speaker 1: that I asked so many people about, like what is 516 00:27:24,160 --> 00:27:26,359 Speaker 1: being an entrepreneur mean to you? Because I'm not asking 517 00:27:26,440 --> 00:27:39,159 Speaker 1: you that question. It's just what you live. I do 518 00:27:39,320 --> 00:27:42,439 Speaker 1: ask everyone because this podcast is called Beyond the Beauty, 519 00:27:43,280 --> 00:27:45,840 Speaker 1: and I just want to know, like, what does beauty 520 00:27:45,880 --> 00:27:52,960 Speaker 1: mean to you? Beauty means to me. Um, I'm gonna 521 00:27:53,040 --> 00:27:56,560 Speaker 1: say joy, joy, and happiness. I don't like to use 522 00:27:56,560 --> 00:27:59,480 Speaker 1: the word happiness because I think that can change daily. 523 00:28:00,000 --> 00:28:03,600 Speaker 1: And I would say joy when you're at peace, when 524 00:28:03,640 --> 00:28:07,960 Speaker 1: you're satisfied, when you think you're enough and you really 525 00:28:08,440 --> 00:28:10,920 Speaker 1: don't care, because at the end of the day, what's 526 00:28:10,960 --> 00:28:13,639 Speaker 1: on the outside is an opinion and you're really at 527 00:28:13,680 --> 00:28:16,080 Speaker 1: the point in your life where you don't care. To me, 528 00:28:16,240 --> 00:28:20,399 Speaker 1: that's beauty. That's beauty. I'm confident, I'm happy in me. 529 00:28:21,240 --> 00:28:23,920 Speaker 1: It doesn't matter what someone on the outside tries to 530 00:28:24,119 --> 00:28:26,960 Speaker 1: come and, you know, and to to give to you, 531 00:28:27,000 --> 00:28:28,639 Speaker 1: because I think that's what people do. They try to 532 00:28:28,680 --> 00:28:31,119 Speaker 1: give you their opinions and their judgments. But at the 533 00:28:31,200 --> 00:28:33,320 Speaker 1: end of the day, if you're content and you're happy 534 00:28:33,400 --> 00:28:39,640 Speaker 1: with you, that's that's the true beauty. That's true beauty. Amen. Amen. 535 00:28:40,240 --> 00:28:43,760 Speaker 1: So what's your daily skincare and maker routine? You always 536 00:28:43,800 --> 00:28:46,360 Speaker 1: look put together. I never see you without without a 537 00:28:46,400 --> 00:28:51,240 Speaker 1: face on. Oh thank you, really really I do these days, 538 00:28:51,440 --> 00:28:55,640 Speaker 1: especially this pandemic. UM. It's about I'm really big on 539 00:28:56,240 --> 00:29:00,440 Speaker 1: UM and treating it inside because I think it's outside 540 00:29:00,480 --> 00:29:03,160 Speaker 1: of this reflection of that UM. So I try my 541 00:29:03,320 --> 00:29:06,240 Speaker 1: best to stay as healthy as I can. Of course, 542 00:29:06,320 --> 00:29:09,320 Speaker 1: again doing this pandemic, it has been challenging. We are 543 00:29:09,400 --> 00:29:12,040 Speaker 1: dealing with these extra weight and pounds. But I would 544 00:29:12,040 --> 00:29:13,920 Speaker 1: definitely say I try my best to drink as much 545 00:29:13,960 --> 00:29:17,160 Speaker 1: water as as I can. That was something that I 546 00:29:17,280 --> 00:29:19,880 Speaker 1: really had to force myself to do, and I'm proud 547 00:29:19,960 --> 00:29:23,640 Speaker 1: to say because I tell people, just because you don't 548 00:29:23,800 --> 00:29:27,080 Speaker 1: like something, what does that mean. I can't say I 549 00:29:27,200 --> 00:29:30,480 Speaker 1: was a big water uh person who loved it, But 550 00:29:30,720 --> 00:29:33,080 Speaker 1: knowing that I'm a person who knows the benefits of it, 551 00:29:33,600 --> 00:29:36,120 Speaker 1: it's automatic. You're gonna do these things. That's gonna that's 552 00:29:36,120 --> 00:29:38,520 Speaker 1: gonna help you. And I like to say that because 553 00:29:38,560 --> 00:29:41,720 Speaker 1: I don't want people to think just because you're doing something, 554 00:29:42,280 --> 00:29:44,840 Speaker 1: you may not necessarily enjoy the exercise. You may not 555 00:29:45,080 --> 00:29:48,480 Speaker 1: enjoy the water, but to me, the benefits out try 556 00:29:49,040 --> 00:29:50,840 Speaker 1: it trumps that any day. So I just try to 557 00:29:50,920 --> 00:29:52,880 Speaker 1: do the things that I know I'm supposed to do, 558 00:29:53,120 --> 00:29:56,240 Speaker 1: just to again make the outside just as beautiful and 559 00:29:56,360 --> 00:30:00,480 Speaker 1: healthy on on inside. And what are your bad beauty habits? 560 00:30:00,520 --> 00:30:02,920 Speaker 1: Are bad habits that get in the way of your beauty? 561 00:30:03,960 --> 00:30:08,360 Speaker 1: I would say my bad habits is I have the 562 00:30:08,440 --> 00:30:10,680 Speaker 1: type of skin where I have to cleanse it at 563 00:30:10,800 --> 00:30:13,640 Speaker 1: at a minimum of twice a day at a minimum, 564 00:30:14,000 --> 00:30:15,520 Speaker 1: if I want to make sure that it's healthy. And 565 00:30:15,640 --> 00:30:17,760 Speaker 1: that may not be for everybody, but I know myself 566 00:30:18,240 --> 00:30:21,000 Speaker 1: and I think sometimes, especially when I'm not wearing makeup, 567 00:30:21,480 --> 00:30:23,360 Speaker 1: it's easy for me to kind of fall into like 568 00:30:23,560 --> 00:30:25,880 Speaker 1: did you do your skincare at night? And I'm like, 569 00:30:26,040 --> 00:30:28,760 Speaker 1: I know I should. I have that kind of skin 570 00:30:28,880 --> 00:30:31,520 Speaker 1: that if I don't, it's going to show. And I 571 00:30:31,600 --> 00:30:33,680 Speaker 1: think sometimes wear makeup, I kind of like it because 572 00:30:33,680 --> 00:30:35,560 Speaker 1: it forces me to kind of like, you know, really 573 00:30:35,600 --> 00:30:38,680 Speaker 1: treat my skin. But I definitely think it's really going 574 00:30:38,760 --> 00:30:41,640 Speaker 1: the extra mile in the in the skincare department. That 575 00:30:41,760 --> 00:30:43,440 Speaker 1: is something I'm like, okay, let me let me step 576 00:30:43,520 --> 00:30:44,840 Speaker 1: that up. I have to do a lot better than that. 577 00:30:44,960 --> 00:30:48,120 Speaker 1: So And do you have one product that you can't 578 00:30:48,160 --> 00:30:52,840 Speaker 1: live without? Run product that can't live without? I would 579 00:30:52,880 --> 00:30:57,120 Speaker 1: say it's, uh, the main tabolism vitamins that I created, 580 00:30:57,800 --> 00:31:00,080 Speaker 1: Um because it's much more than a hair vitamin. Not 581 00:31:00,160 --> 00:31:02,960 Speaker 1: trying to tell people from a health perspective. If you 582 00:31:03,080 --> 00:31:05,320 Speaker 1: look at it, there's really no such thing as a 583 00:31:05,960 --> 00:31:10,000 Speaker 1: hair vitamin or that. If you're getting benefits from a vitamin, 584 00:31:10,480 --> 00:31:13,520 Speaker 1: that means your body needed it. So if you're taking 585 00:31:13,560 --> 00:31:15,800 Speaker 1: a skin vitamin and what no matter what it is, 586 00:31:16,440 --> 00:31:19,160 Speaker 1: what if you're getting those benefits, that means there was 587 00:31:19,320 --> 00:31:23,320 Speaker 1: some kind of eider deficiency or you just needed more 588 00:31:23,520 --> 00:31:26,080 Speaker 1: of it. So I think that's something that I try 589 00:31:26,160 --> 00:31:27,960 Speaker 1: my best to do all the time, whether I'm trying 590 00:31:27,960 --> 00:31:30,160 Speaker 1: to grow my hair or not. It's something that's good 591 00:31:30,200 --> 00:31:33,440 Speaker 1: for the body as a whole. I like that. So, Courtney, 592 00:31:33,760 --> 00:31:35,960 Speaker 1: I could talk to you forever, and I'm going to 593 00:31:36,160 --> 00:31:38,560 Speaker 1: text you because I have some things on my head 594 00:31:38,640 --> 00:31:41,720 Speaker 1: that I need to ask you. But where could people 595 00:31:41,760 --> 00:31:46,000 Speaker 1: that are listening find you learn more, you know everything? 596 00:31:46,240 --> 00:31:48,959 Speaker 1: Where's the best? I would definitely say, Courtney at delay 597 00:31:49,000 --> 00:31:51,520 Speaker 1: a dot com. I try to house everything that I'm 598 00:31:51,560 --> 00:31:55,240 Speaker 1: working on there, all of the brands, um so even 599 00:31:55,320 --> 00:31:58,480 Speaker 1: some of them more fun things and you know, networking 600 00:31:58,560 --> 00:32:01,200 Speaker 1: things would definitely be how so on my personal website, 601 00:32:01,200 --> 00:32:04,080 Speaker 1: And I think that's like a leeway to all the 602 00:32:04,120 --> 00:32:06,560 Speaker 1: other things that I'm working on. So Courtney adelaide dot com, 603 00:32:06,720 --> 00:32:09,520 Speaker 1: that's where they can find me. Well, I am so 604 00:32:09,720 --> 00:32:12,520 Speaker 1: glad you were on this podcast. I'm very honored. I 605 00:32:12,640 --> 00:32:14,600 Speaker 1: think you are something else and I can't wait to 606 00:32:14,720 --> 00:32:17,040 Speaker 1: actually I feel like I know you, but I want 607 00:32:17,080 --> 00:32:19,320 Speaker 1: to just hug you. So I can't wait to see 608 00:32:19,360 --> 00:32:22,280 Speaker 1: you in person. Thank you, and thank you so much 609 00:32:22,360 --> 00:32:25,360 Speaker 1: for this. You have no idea. My team will always say, Courtney, 610 00:32:25,440 --> 00:32:29,680 Speaker 1: what makes you excited? This made me so excited. I'm honored, 611 00:32:29,960 --> 00:32:32,840 Speaker 1: like literally honored. I was like telling anybody again, I'm 612 00:32:32,880 --> 00:32:37,080 Speaker 1: friends with Bobby Brown now, so you know, so thank 613 00:32:37,120 --> 00:32:39,920 Speaker 1: you so much. This is well worth it and and 614 00:32:40,120 --> 00:32:41,960 Speaker 1: and well needed. So thank you for foo to me 615 00:32:42,040 --> 00:32:47,000 Speaker 1: in this all right, Thanks so much. For more podcasts 616 00:32:47,080 --> 00:32:49,960 Speaker 1: from I Heart Radio, visit the I Heart Radio app, 617 00:32:50,120 --> 00:32:53,520 Speaker 1: Apple podcast, or wherever you listen to your favorite shows.