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Speaker 1: Hi everyone, I'm Rachel Zoe and you're listening to Climbing

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Speaker 1: in Heels for your weekly dose of glamour, inspiration and

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Speaker 1: of course fun. Today I'm joined by the powerhouse duo.

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Speaker 1: We had the incredible brands Current Elliott and the great

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Speaker 1: Emily and Merritt met at UCLA and launched into a

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Speaker 1: styling career that led them down the path of building

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Speaker 1: an incredibly iconic denim brand and then launching.

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Speaker 2: A fashion brand.

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Speaker 1: Their dedication to being a female led business and their

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Speaker 1: brand ethos around championing women and working mothers is nothing

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Speaker 1: short of inspire.

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Speaker 2: So let's jump right into it. I'm so excited. Honestly,

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Speaker 2: you guys, this is so crazy.

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Speaker 1: So I actually forgot, because my entire life is a

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Speaker 1: blur that I actually first met you guys as stylists.

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Speaker 1: Yeah oh yeah, But to me, you've been Emily and

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Speaker 1: Merritt like designers for so long now did I actually

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Speaker 1: forgot that was how we first met. I'm so excited

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Speaker 1: to have you both on. Let's just rewind because I

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Speaker 1: got so excited to see you guys.

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Speaker 2: So I want to rewind for.

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Speaker 1: A second because I think a lot of people look

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Speaker 1: at it from the outside, Oh my god, I want

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Speaker 1: to be I want to start the grade, or I

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Speaker 1: want to be Amily and Merritt, or oh my god.

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Speaker 3: How they do it?

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Speaker 2: Or they're so lucky.

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Speaker 1: It's okay, we know that's not how this happens. We

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Speaker 1: know that luck plays very little part in success. So

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Speaker 1: I wanted to talk to you guys, because I think

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Speaker 1: what really highlights yours very different to most of the

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Speaker 1: people I've had on You guys have done it as

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Speaker 1: a team, which is not easy, and to me from

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Speaker 1: the outside, it's seemingly easy because you guys, I think,

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Speaker 1: are like this old married couple slash siblings, slash best friends,

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Speaker 1: slash all the things. But I want to talk about first.

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Speaker 1: You are both from northern California, is that correct? And

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Speaker 1: you met at UCLA street from me. Please explain how

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Speaker 1: all of this begins. And I have a very important

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Speaker 1: question that I've never asked either of you current in

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Speaker 1: Elliott middle.

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Speaker 2: Names or last names? Were these names?

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Speaker 3: Those are our last names?

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Speaker 2: Last names are actually your last names? You got that lucky?

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Speaker 2: Both of you hit the last name Jackpot. Actually, yes, wow,

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Speaker 2: that is so lucky lucky part right.

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Speaker 1: I literally thought those were like stage names, middle names.

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Speaker 1: They're that good like I don't understand. Okay, so that's

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Speaker 1: great to know. Okay to meet UCLA went is this

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Speaker 1: freshman year? Were you in design school?

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Speaker 2: Tell me? Yeah? Tell me okay.

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Speaker 3: Also, Emily and I both went came to UCLA with

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Speaker 3: like specialties. She was a ballet dancer and I actually

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Speaker 3: came for athletics, believe.

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Speaker 2: It or not.

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Speaker 1: So what No, I actually believe the athletics more than

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Speaker 1: I believe the ballet dancer.

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Speaker 3: Yeah. She was a grace and I was grinding in

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Speaker 3: the weight room.

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Speaker 2: How did that makes perfect sense to me?

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Speaker 3: But I guess we came But I guess we came

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Speaker 3: in with similar sort of discipline and that that work

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Speaker 3: ethic is probably we had known of each other and

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Speaker 3: met through friends through the years, and we had kept

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Speaker 3: passing each other in sociology class, an anthropology class, and

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Speaker 3: we would always give a warm hug and be like,

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Speaker 3: where did you get those vintage senes? Where'd you get

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Speaker 3: that shirt? That was at UCLA? I wouldn't say, even

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Speaker 3: though it's in LA. It's a huge fashion in school.

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Speaker 3: So it's not right when you see people who kind

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Speaker 3: of share share your vibe and we had both had

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Speaker 3: this Northern California influenced that old vintage Levis and Lee culture,

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Speaker 3: and I think that we both kept noticing that. And

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Speaker 3: then we asked each other on a date to the

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Speaker 3: flea market.

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Speaker 2: So I asked, you have a friend date.

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Speaker 3: We had a friend date, and then the rest was

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Speaker 3: history and then true story. We sat we were seated

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Speaker 3: next to each other at graduation, No way, yes, and

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Speaker 3: of course quite poor to it eth what are you

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Speaker 3: going to do? What are you going to do next?

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Speaker 3: And we both I am interested in this and that,

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Speaker 3: and there was some similarities. It would be really fun

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Speaker 3: to work together one day, Like we should collaborate one day.

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Speaker 1: Were you besties at that point? Are still just like

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Speaker 1: fashion friends?

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Speaker 3: Fashion friends who really liked each other. We were like,

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Speaker 3: we're going to stay in touch after college. This is

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Speaker 3: we really like love each other. We just didn't we

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Speaker 3: didn't live near each other any of that. So I

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Speaker 3: think the spark really was like, Okay, we're grown ups, now,

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Speaker 3: let's do this. Let's okay hang out. So then yeah,

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Speaker 3: and then I'm going to cut myself off at some point.

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Speaker 3: Let and Emily carry on. We both individually had our

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Speaker 3: first entry level jobs, and mine was I'll let you

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Speaker 3: speak to yours, Emily, but mine was editorial assistant, so

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Speaker 3: like I was the assistant at Vogue. At Vogue okay, yes,

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Speaker 3: and then like freelance assistant was like I was like

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Speaker 3: startup magazine. I was worked as a freelance writer at

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Speaker 3: Mary Keaton Ashley Magazine. It was like, I'm seeking to

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Speaker 3: you because you can appreciate exactly the time. Yeah, and

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Speaker 3: then Emily, you can speak to what you were up to.

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Speaker 4: I worked retail in high school a little bit. I

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Speaker 4: worked retail all through college because I wanted spending money

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Speaker 4: so I could buy vintage clothing and clothing. And my

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Speaker 4: first job out of school was visual merchandising, and I

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Speaker 4: just was doing windows all over town.

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Speaker 1: By the way, that's the best. That's the best training. Really,

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Speaker 1: ailing is the best training. I wish I had done

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Speaker 1: that because then I had to do it later for something,

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Speaker 1: and it's not easy.

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Speaker 4: Definitely not easy.

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Speaker 3: It was really hard.

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Speaker 4: But I think that first year out of school, Merrett

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Speaker 4: and I started dream storming about styling, and part of

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Speaker 4: it was there was I was on Robertson a lot,

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Speaker 4: and Robertson was like, oh God, and at the time,

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Speaker 4: there was a modeling agency that Merritt knew the owner,

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Speaker 4: and the Chanelle showroom was right across the hallway. Everything

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Speaker 4: was right there, and we somehow figured out a way

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Speaker 4: for us to style the models, test shoots, to build

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Speaker 4: a book.

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Speaker 2: Okay, and we were let's do it.

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Speaker 4: Together, let's create this styling situation together. There was we

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Speaker 4: didn't even want to call each other. We didn't want

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Speaker 4: to call it Emily and Merit or Emily Current Maret Elliott.

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Speaker 4: So we made up an alter ego named Maud, and

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Speaker 4: so MOD styled a lot of things during that time,

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Speaker 4: and then how do you spell that? Harold and Maud

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Speaker 4: like m Audry. It was definitely like loved our vintage

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Speaker 4: just as much as we did, but it was too confusing.

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Speaker 4: There wasn't a lot of styling teams, and it was

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Speaker 4: been really complicated to explain. There was two of us,

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Speaker 4: and so we just built the brand of MOD, which

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Speaker 4: was actually really helpful because building brands became what we

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Speaker 4: love to do. And even as styling at the time,

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Speaker 4: we would just almost take on a client. As we

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Speaker 4: graduated out of test shoots and build a book and

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Speaker 4: got an agent, we would build a client like a

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Speaker 4: brand and wherever they were in their trajectory. We did

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Speaker 4: a lot of musicians at the time. We would approach

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Speaker 4: it like a brand. So our very first brand was

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Speaker 4: ourselves and marketing ourselves as a styling team.

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Speaker 2: It's really amazing.

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Speaker 1: I don't know why a Black that out, because you

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Speaker 1: guys were so big and it was like, I think

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Speaker 1: it was right when I moved to LA but I

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Speaker 1: think because I've now known you as designers for so

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Speaker 1: long that I just it's so weird and how you

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Speaker 1: forget when you like when you first meet somebody.

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Speaker 2: And it's wait, what And then it all came back

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Speaker 2: to me. Listen. I don't remember ninety percent of my

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Speaker 2: own life.

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Speaker 1: I only remember and interviews and I'm like, yes, I

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Speaker 1: did do that, I did do that, Okay, But I

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Speaker 1: want to talk about Current Elliott because that was crazy,

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Speaker 1: because I actually remember that when did you.

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Speaker 2: Like what made you start that?

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Speaker 1: Because that was when I really got to know you guys,

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Speaker 1: because I think I had launched my company or I

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Speaker 1: had launched either my show or my mission report. I

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Speaker 1: can't remember, but I just remember being like, holy shit,

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Speaker 1: like Current Elliott is crazy, Like everyone.

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Speaker 2: Was that was the gene?

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Speaker 1: That was it like walking on Robertson or everyone wants

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Speaker 1: current Elliott jeans. That was the craziest thing ever. So

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Speaker 1: how did that happen? And you sold that in like

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Speaker 1: twenty twelve? Right?

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Speaker 2: So A what was the impetus? A? And B how

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Speaker 2: smart was that to do?

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Speaker 1: Because at that point, going from styling to owning something

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Speaker 1: or building something or touching something with your name on

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Speaker 1: it was hard. And so I want to really talk

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Speaker 1: about what made you actually do that because it's terrifying

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Speaker 1: and you need money.

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Speaker 3: Yeah, I'll tell you how I'll start. So in those

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Speaker 3: years of styling, we were really loving designer and everything.

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Speaker 3: What was your vibe? So what was your vibe? Best stylist? So, okay,

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Speaker 3: our vibe stylist was high low, right, and that really

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Speaker 3: worked for We were a musician heavy, so it was

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Speaker 3: like this, yeah, vintage sparkle, and so we were always

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Speaker 3: looking for the low part, in part because we could

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Speaker 3: pool designer all day long based on our clients, and

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Speaker 3: we still loved the shiny part of fashion. But I

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Speaker 3: think we were looking for this effortless thing in the city,

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Speaker 3: very much the way a rock star like they've won

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Speaker 3: for a million years. It tells a story, and that

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Speaker 3: really that really our medium for that was really through Denham.

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Speaker 3: So we were constantly collecting Denham, pulling out Dunham from

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Speaker 3: our archives that we collected growing up and altering them

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Speaker 3: for people. And then we noticed like every shoot we

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Speaker 3: would be bringing them and that's what we would be doing,

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Speaker 3: fitting them to the y the model.

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Speaker 2: It was so hard, so.

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Speaker 1: Hard enough to go to an American Rag and Paul forty

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Speaker 1: to get to one that one.

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Speaker 3: Exactly, and we're really starting to become educated in the

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Speaker 3: history of Denham and the nuances of Denham and the fit.

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Speaker 3: We were like as a stylist, like you, spent a

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Speaker 3: lot of time fitting different bodies and understanding proportion and

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Speaker 3: what looks good and what feels good, and so that

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Speaker 3: really became our thing. But we didn't really mean for

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Speaker 3: it to be our thing. It was just because we

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Speaker 3: couldn't find it in the world. So we were showing

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Speaker 3: up with that all the time. And then meanwhile, as

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Speaker 3: we're styling, we started to get bigger into the conversation

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Speaker 3: of a little bit more of brand development, image development,

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Speaker 3: and so styling we weren't just showing up on the

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Speaker 3: day with the rack. We were starting earlier on in

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Speaker 3: the process with brands and musicians and what we want

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Speaker 3: to be, what's the message, where are we going, what

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Speaker 3: does this brand want to be? Reinvented as and so

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Speaker 3: as we were doing that, we're consulting with companies as

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Speaker 3: well as styling as one of our mini hats, and

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Speaker 3: the Gene company became was born through a manufacturing consulting

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Speaker 3: gig got it, and so it was again like we

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Speaker 3: didn't set out like let's create the next Denimal, right, It.

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Speaker 1: Sort of like we're better at this and we can

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Speaker 1: create what we want if we do this.

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Speaker 3: Yeah, and I want and Emily as a great I

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Speaker 3: just want to share one story as we as and

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Speaker 3: there's some really beautiful ways how that's it became really

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Speaker 3: organic to how it came about. At the time, we

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Speaker 3: really just love we really love this gentimen. We were

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Speaker 3: wearing our vintage genes and the and then our new

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Speaker 3: versions of our samples around and the people who got it,

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Speaker 3: they were like, what is that? Where can I get it?

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Speaker 3: Is that vintage? What is it? And then this kind

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Speaker 3: of old school fashion sect was like, that's not how

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Speaker 3: women dress. Those are baggy and not sexy, You are crazy?

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Speaker 3: You nice try. Dnim is dead and would.

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Speaker 1: Every thirteen and fourteen year old girl do for these

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Speaker 1: jeans that you guys were makingite truthfully, that's all Sky's

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Speaker 1: girl friends wears, crop tops and baggy jeans.

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Speaker 2: That's yeah, baggy up Denham, Yeah.

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Speaker 4: Yeah, I mean I remember being at market that first

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Speaker 4: market and made twenty two samples. I think our collection

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Speaker 4: was twenty pieces, maybe twenty two something in there. We

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Speaker 4: had come up that we were going to use our

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Speaker 4: names the week before we stamped the name on.

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Speaker 3: Everything was so lofi.

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Speaker 2: There was no this.

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Speaker 4: Was not there was no We did not think this through.

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Speaker 4: Everyone was a naysayer for sure. Like this course, at

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Speaker 4: the time, girls and Denim ads were draped topless over

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Speaker 4: a car.

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Speaker 3: There was no baggie.

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Speaker 1: I styled some of those topless ads. I hated it

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Speaker 1: because that's all they wanted. That's all they wanted.

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Speaker 4: It was through a male gaze, for sure. And as

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Speaker 4: we've gone on and learned through the years, so is

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Speaker 4: the manufacturing of Denham, So was the design of Denham.

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Speaker 4: There was really no women in that market at that time,

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Speaker 4: and certainly not through the vintage lens and through this

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Speaker 4: sort of anti fit, and we because we didn't know

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Speaker 4: what we were doing. We didn't intern at a denim company,

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Speaker 4: we didn't set out to be DNOM designers. We didn't

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Speaker 4: know what the rules were, and we certainly did not

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Speaker 4: play by them. We would ask the pattern makers to

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Speaker 4: do it wrong. We would want the idiosyncrasies of vintage

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Speaker 4: and we'd want them to show up in the garment.

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Speaker 4: So we really pushed really hard to do it differently.

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Speaker 4: And I think what was so exciting, and I don't

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Speaker 4: know if it was necessarily luck, but what just met

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Speaker 4: the moment was that it resonated with people that people

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Speaker 4: wanted that pendulum swinging or they wanted that counterpoint to

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Speaker 4: what they were seeing in the market, and we were

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Speaker 4: lucky enough to be the ones that could do it

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Speaker 4: at that level.

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Speaker 1: So great to wait. So then you sold it right

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Speaker 1: how many years later it.

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Speaker 4: Was about five probably probably six, five or six years

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Speaker 4: since we it was.

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Speaker 1: An idea and probably like what I mean, because that's

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Speaker 1: very that's early success. You guys were young, had you

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Speaker 1: had kids, you both had one kid at that point

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Speaker 1: or no, no.

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Speaker 3: I had one kid, and then we were both pregnant

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Speaker 3: with my second and her first. When we were selling.

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Speaker 4: Yeah, yeah, I mean it was a journey. That experience

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Speaker 4: was business school one oh one. We didn't set out

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Speaker 4: to do this, so we just we learned on the ground.

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Speaker 4: We learned what we loved about it and what we

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Speaker 4: loved about being designers and we loved We learned what

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Speaker 4: we hated about it, and what the politics were and

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Speaker 4: what sort of there was a culture in that world

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Speaker 4: that didn't sit right with us, and we knew it

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Speaker 4: was obviously when you're pregnant, you like remodel your house

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Speaker 4: or you like you just so it was that time

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Speaker 4: where it was like little bit of a crossroads. We

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Speaker 4: knew we had an opportunity and we knew that we

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Speaker 4: had more in us to do that we probably wouldn't

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Speaker 4: be able to accomplish in that given situation, and we

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Speaker 4: made the decision to sell and to leave, which sounds

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Speaker 4: amazing now because we talk about female founders and exits

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Speaker 4: and raising.

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Speaker 2: Not at that time. No way, Oh hell no, no,

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Speaker 2: hell no. It was a real loss.

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Speaker 4: There was grief in losing your name and losing our

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Speaker 4: worldview at the time, which we had put our heart

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Speaker 4: and soul into what that was, what that looked like

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Speaker 4: what kind of we were drawing from as inspiration. Those

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Speaker 4: boyfriend jeans were a pair that were my dad like.

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Speaker 4: There was a very personal project, so to untangle from

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Speaker 4: it took time. It would be triggering at first even

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Speaker 4: to talk about it.

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Speaker 1: I remember that, I remember talking to you guys who

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Speaker 1: were like, we can you literally cut it? You were

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Speaker 1: shun And I think for many reasons, and I think

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Speaker 1: today to your point, it's even just last week, I

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Speaker 1: was at three events with some of my favorite women

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Speaker 1: in the world that I've known for twenty plus years,

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Speaker 1: and I think just talking about the opportunities and freedoms

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Speaker 1: and the amount that we all, having gone through hell

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Speaker 1: and back in different ways, are paying it forward so

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Speaker 1: that women now that it's open, that this conversation is

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Speaker 1: not only open, but they're supported, that they're getting money

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Speaker 1: more so than then, but still not perfect, but getting

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Speaker 1: seats at the table now. But I think that's really,

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Speaker 1: in my opinion, from the outside and only the hell

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Speaker 1: that was, but I think it really helped set you

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Speaker 1: guys up for starting the great doing Pottery Barn, which,

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Speaker 1: like I'm going to say, was probably the most successful collection.

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Speaker 1: Is it still there now? You guys, it's still there,

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Speaker 1: so how many years.

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Speaker 3: Is it ten? Or yeah?

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Speaker 2: Yeah? And it's so good.

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Speaker 1: And that's a real, real business and brand extension with

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Speaker 1: one of the most iconic brands out there that I

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Speaker 1: think valued.

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Speaker 2: Your name when you were still a little bit.

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Speaker 1: I hate to use this term because it sounds so dude,

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00:16:08,160 --> 00:16:10,920
Speaker 1: but like inside baseball.

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Speaker 2: Right, because you guys were like the cool kids.

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Speaker 1: Right so, and I think coming out and starting the

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Speaker 1: great I remember when you started that and it was

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Speaker 1: next the first one, next to Earth Cafe, also the

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Speaker 1: most iconic. Tell me about the great you guys, and

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Speaker 1: tell me how you took this sort of trauma, went

340
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Speaker 1: and had a whole bunch of kids between you guys. Literally,

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Speaker 1: I think there's only one.

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Speaker 2: Boy, right, one boy, I got one, you.

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Speaker 1: Got one, and Mary you have had many three three, yeah,

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Speaker 1: you have three and.

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Speaker 2: You have two.

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Speaker 1: Yeah, Okay, so there's a lot of girls. One boy,

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Speaker 1: poor him.

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Speaker 4: Or lucky him.

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Speaker 2: I'm lucky lucky him.

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Speaker 1: But also, oh my god, estrogen everywhere. But I think

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00:16:54,960 --> 00:16:58,000
Speaker 1: I want it because it takes a lot of like

352
00:16:59,040 --> 00:17:04,000
Speaker 1: repair to go and do this again. But my guess

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00:17:04,040 --> 00:17:06,159
Speaker 1: is you were like, we're doing this, but how we

354
00:17:06,400 --> 00:17:10,320
Speaker 1: want to do it now, So Tommy, I'm not using

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00:17:10,680 --> 00:17:13,000
Speaker 1: your names, which is also brilliant.

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Speaker 3: And not being a single category business, which was really

357
00:17:15,680 --> 00:17:18,240
Speaker 3: an answer to a lot of things, which was because

358
00:17:18,240 --> 00:17:20,480
Speaker 3: we were craving the head to toe, being able to

359
00:17:20,560 --> 00:17:25,120
Speaker 3: lean in different categories and fabrications, and of course hearkening

360
00:17:25,160 --> 00:17:28,160
Speaker 3: back to our staling days, how were we styling denam

361
00:17:28,200 --> 00:17:31,120
Speaker 3: back to what were the pieces? Can we articulate these now?

362
00:17:31,119 --> 00:17:35,520
Speaker 3: And we yeah, listen, we we Our moral compass is

363
00:17:35,520 --> 00:17:38,320
Speaker 3: in the same direction. We made a lot of friends,

364
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Speaker 3: we learned a lot of lessons, and we're like, we're

365
00:17:40,200 --> 00:17:42,920
Speaker 3: going to do this and we're going to make build

366
00:17:42,920 --> 00:17:46,399
Speaker 3: a fashion company that's grinded in joy and it's owned

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Speaker 3: by women, and we have the flexibility within being mothers

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Speaker 3: and having an ecosystem of other people who want family

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Speaker 3: lives or balance or whatever that is. I think we

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00:18:00,160 --> 00:18:02,520
Speaker 3: started in that place and then we started creating things

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00:18:02,520 --> 00:18:04,600
Speaker 3: that we really wanted to wear. And we're missing in

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00:18:04,640 --> 00:18:07,560
Speaker 3: the market, but not in a way in a totally

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Speaker 3: different era. Our first business, there was no e comm

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00:18:10,920 --> 00:18:13,200
Speaker 3: there was no digital marketing, there was no social media.

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Speaker 3: There was it was a wholesale only type world. So

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Speaker 3: we entered a world that we knew so well, but

377
00:18:20,240 --> 00:18:22,240
Speaker 3: then we didn't know it all. So we didn't open

378
00:18:22,280 --> 00:18:24,399
Speaker 3: stores in our first business. We didn't have an e

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Speaker 3: commerce business. We didn't have it, so we didn't there's

380
00:18:27,720 --> 00:18:30,720
Speaker 3: no shop my or Instagram shopping, none of that missed it.

381
00:18:30,800 --> 00:18:33,040
Speaker 3: So we really did have to start over in a

382
00:18:33,080 --> 00:18:34,800
Speaker 3: lot of ways in that way and learn and we're

383
00:18:34,800 --> 00:18:37,040
Speaker 3: still learning by the way every day like that, every day.

384
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Speaker 3: And I would say, you'd say, oh, it's easier the

385
00:18:40,200 --> 00:18:43,280
Speaker 3: second time. No, it's like having a whole other child.

386
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Speaker 3: Like you don't feel like, oh, birth was it's your

387
00:18:45,720 --> 00:18:47,920
Speaker 3: second era. It's your second era of business school.

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00:18:50,320 --> 00:18:50,639
Speaker 1: Yeah.

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Speaker 3: The good news is for the most part, it's it's

390
00:18:54,880 --> 00:18:57,960
Speaker 3: really it's drama free. It's full of joy every day.

391
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Speaker 3: It's on our terms. We have the freedom to pivot

392
00:19:01,040 --> 00:19:03,880
Speaker 3: and duck and weave and bob and climb and all

393
00:19:03,920 --> 00:19:06,520
Speaker 3: those things, and we only answer to each other and

394
00:19:06,600 --> 00:19:09,320
Speaker 3: then and really wrap our arms around the people we

395
00:19:09,400 --> 00:19:13,080
Speaker 3: work with and have them engaged in the process in

396
00:19:13,119 --> 00:19:15,480
Speaker 3: the business with us. Where that wasn't what existed for

397
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Speaker 3: us before. There was a lot of closed door a

398
00:19:17,480 --> 00:19:21,280
Speaker 3: lot of closed envelope things, and we were like, everyone's

399
00:19:21,400 --> 00:19:27,480
Speaker 3: on a man's world, it's a world and that we're like, yeah, yeah,

400
00:19:27,520 --> 00:19:30,720
Speaker 3: And so that that was how we started. And then

401
00:19:30,920 --> 00:19:32,840
Speaker 3: we just wanted to create a brand that was really

402
00:19:32,880 --> 00:19:35,560
Speaker 3: felt like we put a seedling in the ground and

403
00:19:35,600 --> 00:19:37,840
Speaker 3: it grew because we watered it and people came and

404
00:19:37,880 --> 00:19:40,359
Speaker 3: wanted to smell it and be part of it. Not

405
00:19:40,480 --> 00:19:43,640
Speaker 3: because it was heavily funded from investors, not a big

406
00:19:43,680 --> 00:19:47,240
Speaker 3: TTC brand, but really grow something that grew to be

407
00:19:47,240 --> 00:19:52,800
Speaker 3: beautiful and that people wanted to be a part of, organically, methodically, responsibly,

408
00:19:53,480 --> 00:19:55,359
Speaker 3: And that was how we wanted to just like the

409
00:19:55,400 --> 00:19:57,680
Speaker 3: old fashioned days of growing business.

410
00:19:57,840 --> 00:20:03,240
Speaker 1: But it's really incredible and and so you weren't just Okay,

411
00:20:03,280 --> 00:20:06,720
Speaker 1: we have one store, let's just do this. You're like,

412
00:20:06,920 --> 00:20:10,879
Speaker 1: I'm going to open more. We we're going to open more.

413
00:20:11,400 --> 00:20:14,879
Speaker 1: So now you have six is that right? Six stores?

414
00:20:15,240 --> 00:20:16,200
Speaker 2: I think this seven.

415
00:20:16,240 --> 00:20:17,399
Speaker 4: We're about to open eight.

416
00:20:17,760 --> 00:20:24,720
Speaker 2: That's insane. It's amazing. Yeah, it's incredible, insane. Yeah.

417
00:20:24,720 --> 00:20:28,600
Speaker 4: The retail piece has been so exciting and growing has

418
00:20:28,640 --> 00:20:31,840
Speaker 4: been exciting, and we're self funded for the most part,

419
00:20:31,880 --> 00:20:35,399
Speaker 4: so it's this is your decisions. Yeah, and we're building,

420
00:20:35,520 --> 00:20:37,879
Speaker 4: we're growing where and then we have enough to open

421
00:20:37,880 --> 00:20:40,520
Speaker 4: another store. And then so we're like working this the

422
00:20:40,600 --> 00:20:43,720
Speaker 4: old fashioned way, like she said, And I think that

423
00:20:43,920 --> 00:20:46,640
Speaker 4: we love shopping. You we all shopped, right, we went out,

424
00:20:46,680 --> 00:20:49,280
Speaker 4: We shopped. I loved trying things on. I loved pulling,

425
00:20:49,440 --> 00:20:53,439
Speaker 4: touching things, feeling things. Sometimes I buy a giant size,

426
00:20:53,440 --> 00:20:56,320
Speaker 4: sometimes I buy a tiny size. Like it's just an

427
00:20:56,359 --> 00:20:59,360
Speaker 4: experiment being out in a store, right, I'm discovering yourself

428
00:20:59,359 --> 00:21:01,720
Speaker 4: and discovering your style. And so for us, opening a

429
00:21:01,760 --> 00:21:05,199
Speaker 4: store was exactly what we wanted. And every time we

430
00:21:05,280 --> 00:21:07,880
Speaker 4: open one and we get ingratiated into a community, it's

431
00:21:08,040 --> 00:21:10,880
Speaker 4: just perfect for our brand, Like it just feels right

432
00:21:11,119 --> 00:21:15,760
Speaker 4: and economically it works. Like from a business perspective.

433
00:21:15,359 --> 00:21:17,440
Speaker 2: Yeah, clearly you're opening another one.

434
00:21:18,000 --> 00:21:18,840
Speaker 4: Opening another one.

435
00:21:19,080 --> 00:21:19,680
Speaker 2: It's daunting.

436
00:21:19,840 --> 00:21:20,920
Speaker 4: It's definitely a daunting.

437
00:21:21,520 --> 00:21:25,320
Speaker 1: That's the formula, truthfully, Like this business is no longer

438
00:21:25,480 --> 00:21:28,959
Speaker 1: formulaic in any possible way. The days of ten fifteen

439
00:21:29,040 --> 00:21:31,840
Speaker 1: years ago of build a brand like xxx, then open

440
00:21:31,880 --> 00:21:34,880
Speaker 1: your first door, then have two hundred stores, like those

441
00:21:34,960 --> 00:21:38,159
Speaker 1: days I think are really don't exist anymore. But I

442
00:21:38,200 --> 00:21:42,679
Speaker 1: think to build a brand your way on your terms

443
00:21:43,760 --> 00:21:45,840
Speaker 1: led by women filled with women.

444
00:21:46,600 --> 00:21:47,639
Speaker 2: Is that's the dream?

445
00:21:47,880 --> 00:21:52,520
Speaker 1: Tell me about like now in this like second act right,

446
00:21:52,600 --> 00:21:55,640
Speaker 1: which it's not new, but still as you raise your

447
00:21:55,720 --> 00:21:59,040
Speaker 1: kids and have kids, what was that like? Like, what

448
00:21:59,040 --> 00:22:02,399
Speaker 1: what do you find today, even on your terms to

449
00:22:02,480 --> 00:22:05,000
Speaker 1: be the biggest challenge because like, my kids are ten

450
00:22:05,080 --> 00:22:09,320
Speaker 1: and thirteen, and it's easier for me now to be like, Okay, guys,

451
00:22:09,440 --> 00:22:11,840
Speaker 1: I have three events this week, I'm going to be

452
00:22:11,840 --> 00:22:12,679
Speaker 1: out three nights.

453
00:22:13,040 --> 00:22:14,280
Speaker 2: I'll be home to tuck you in.

454
00:22:14,400 --> 00:22:16,880
Speaker 1: But whereas when they were little, I was like in tears,

455
00:22:16,960 --> 00:22:18,359
Speaker 1: like I can't leave tonight.

456
00:22:18,400 --> 00:22:18,960
Speaker 2: You know what I mean?

457
00:22:19,000 --> 00:22:22,960
Speaker 1: So tell me how it is for you guys in

458
00:22:23,000 --> 00:22:25,600
Speaker 1: your to have each other's backs, to live near each other, Like,

459
00:22:25,720 --> 00:22:28,520
Speaker 1: how does this one is office culture?

460
00:22:29,119 --> 00:22:31,280
Speaker 2: Is there an office?

461
00:22:31,520 --> 00:22:33,880
Speaker 3: Yeah? Okay, this is a good question, and I think,

462
00:22:34,000 --> 00:22:36,440
Speaker 3: of course every day is a little different. But Emily

463
00:22:36,480 --> 00:22:38,800
Speaker 3: and I live on the same street and we used

464
00:22:38,800 --> 00:22:41,800
Speaker 3: to use of course, and then we moved and we're

465
00:22:41,800 --> 00:22:42,879
Speaker 3: now still on the same street.

466
00:22:43,119 --> 00:22:46,680
Speaker 1: You are literally the cutest couple ever.

467
00:22:47,000 --> 00:22:48,800
Speaker 2: We are, We really are, We really are.

468
00:22:48,960 --> 00:22:51,840
Speaker 1: Do your husbands really get jealous of each other? Like

469
00:22:51,880 --> 00:22:52,480
Speaker 1: of you guys?

470
00:22:52,840 --> 00:22:55,240
Speaker 3: We communicate better than I asked us to.

471
00:22:55,880 --> 00:22:57,639
Speaker 2: Joanna of the home at it.

472
00:22:57,720 --> 00:23:00,000
Speaker 1: I don't know if you know the yells, but literally

473
00:23:00,160 --> 00:23:03,800
Speaker 1: they were like our husbands literally commiserate sometimes because they're.

474
00:23:04,320 --> 00:23:06,400
Speaker 3: I don't need lessons in communication. I have the best

475
00:23:06,440 --> 00:23:09,800
Speaker 3: communicative partner in the world. So it's this is a

476
00:23:09,800 --> 00:23:12,720
Speaker 3: good question. We every day have to give us each

477
00:23:12,760 --> 00:23:16,400
Speaker 3: other pep talk on like that hole the whole mom thing, right,

478
00:23:16,440 --> 00:23:19,400
Speaker 3: and you balance. You go from weeks where you say

479
00:23:19,440 --> 00:23:23,920
Speaker 3: yes to everything and you're an inch deep mile wise,

480
00:23:24,000 --> 00:23:26,760
Speaker 3: and there's other weeks where you say no to a

481
00:23:26,760 --> 00:23:30,480
Speaker 3: lot of things in your mile deep inch wide and

482
00:23:30,920 --> 00:23:33,080
Speaker 3: you have to be okay with deciding that those things.

483
00:23:33,119 --> 00:23:36,200
Speaker 3: I think sometimes we'll I'll go to Emily and we'll

484
00:23:36,280 --> 00:23:38,080
Speaker 3: look at our lung list to things, and maybe I'm

485
00:23:38,119 --> 00:23:40,080
Speaker 3: the person that says, listen, let's actually pull out the

486
00:23:40,119 --> 00:23:41,960
Speaker 3: things that only you and I can do and what

487
00:23:42,040 --> 00:23:44,840
Speaker 3: are those things? And those things can be showing up

488
00:23:44,880 --> 00:23:47,760
Speaker 3: doing a podcast with you, actually sitting in a meeting

489
00:23:47,800 --> 00:23:50,159
Speaker 3: with my child and her feature what are the things

490
00:23:50,200 --> 00:23:52,040
Speaker 3: that only we can do no one else can do,

491
00:23:52,400 --> 00:23:56,000
Speaker 3: and extracting those and prioritizing those and because sometimes you

492
00:23:56,040 --> 00:23:57,960
Speaker 3: can get caught. And then when you have a colorful

493
00:23:58,000 --> 00:23:59,760
Speaker 3: career like us, you can say yes to a lot

494
00:23:59,760 --> 00:24:03,080
Speaker 3: of because you're capable of doing a lot, so all

495
00:24:03,119 --> 00:24:05,280
Speaker 3: of a sudden, you're everywhere and nowhere, all at the

496
00:24:05,320 --> 00:24:08,199
Speaker 3: same time. And then to actually be a leader and

497
00:24:08,240 --> 00:24:11,439
Speaker 3: have a really clear vision and reserve your energy did

498
00:24:11,440 --> 00:24:13,560
Speaker 3: the things that matter. You really have to every single

499
00:24:13,600 --> 00:24:16,399
Speaker 3: day wake up and kind of recalibrate. It doesn't come naturally,

500
00:24:16,480 --> 00:24:19,440
Speaker 3: and it never It's not like I find myself doing

501
00:24:19,480 --> 00:24:21,639
Speaker 3: things I shouldn't do and not talking I should do.

502
00:24:23,359 --> 00:24:25,200
Speaker 3: But I don't know. I think the gift of having

503
00:24:25,240 --> 00:24:28,560
Speaker 3: each other is also having each other's back, right, No,

504
00:24:28,720 --> 00:24:32,639
Speaker 3: you're feeling exhausted from that, go recharge. You want to

505
00:24:32,640 --> 00:24:35,800
Speaker 3: be with your kid. Go there, I'll go. I'll go.

506
00:24:36,440 --> 00:24:38,560
Speaker 3: I'll finish each other's sentences. There's things at work where

507
00:24:38,560 --> 00:24:39,760
Speaker 3: I was like, one of us will be like I

508
00:24:39,840 --> 00:24:45,240
Speaker 3: can't get out, I'll talk. But what a beautiful grace

509
00:24:45,320 --> 00:24:48,760
Speaker 3: and gift to have that other, right, because yes.

510
00:24:49,800 --> 00:24:53,159
Speaker 1: I've never had that, so I admire it so much.

511
00:24:53,240 --> 00:24:57,720
Speaker 1: And even as a styling duo god, I would have

512
00:24:58,160 --> 00:25:02,440
Speaker 1: died to have a partner and style literally like even now,

513
00:25:02,520 --> 00:25:04,800
Speaker 1: Like I'll say to Robin Muriel when I see them, like,

514
00:25:04,880 --> 00:25:07,840
Speaker 1: you guys have no idea how lucky you are that

515
00:25:07,920 --> 00:25:11,119
Speaker 1: you can divide and conquer or like if one is

516
00:25:11,160 --> 00:25:13,439
Speaker 1: sick and the other one covered, that is like a

517
00:25:13,480 --> 00:25:14,080
Speaker 1: real gift.

518
00:25:14,119 --> 00:25:15,760
Speaker 2: And to never want to kill each other.

519
00:25:15,880 --> 00:25:21,880
Speaker 1: Yeah, that is amazing, so so so special. And I

520
00:25:21,880 --> 00:25:24,760
Speaker 1: I just you're both of you. Your energy is just

521
00:25:25,000 --> 00:25:30,840
Speaker 1: it's so complimentary to each other because you're different. But

522
00:25:30,960 --> 00:25:34,520
Speaker 1: you just somehow are like this puzzle just one of you?

523
00:25:34,640 --> 00:25:38,920
Speaker 1: Do you guys hold strengths and weaknesses? Are you like, okay,

524
00:25:39,160 --> 00:25:41,240
Speaker 1: em when you get this, oh merrit, that's a you thing?

525
00:25:41,480 --> 00:25:41,920
Speaker 2: Are there?

526
00:25:42,040 --> 00:25:45,400
Speaker 1: Is there a clear divide in certain areas that you're

527
00:25:45,440 --> 00:25:47,080
Speaker 1: like you got this, you take this, or you just

528
00:25:47,160 --> 00:25:48,680
Speaker 1: know or not really you don't.

529
00:25:48,720 --> 00:25:50,639
Speaker 4: A lot of people ask us, does one of you

530
00:25:50,720 --> 00:25:52,600
Speaker 4: do design and many of you do marketing?

531
00:25:52,640 --> 00:25:54,840
Speaker 2: Does one of you know you both do both? Yeah,

532
00:25:54,920 --> 00:25:55,760
Speaker 2: you both do both.

533
00:25:55,800 --> 00:25:59,840
Speaker 4: And I think that whole concept of creative comes out

534
00:25:59,840 --> 00:26:02,560
Speaker 4: of parameters that come from business. Like it's all related.

535
00:26:02,600 --> 00:26:04,760
Speaker 4: So it's really important to us that we know all

536
00:26:04,800 --> 00:26:07,080
Speaker 4: the sides of the business when it comes to like

537
00:26:07,440 --> 00:26:11,200
Speaker 4: projects or tasks or like divvying things up. We definitely

538
00:26:11,440 --> 00:26:14,199
Speaker 4: use this kind of intuitive connection. While we'll look at

539
00:26:14,200 --> 00:26:16,280
Speaker 4: each other and be like I'll take this, you take that,

540
00:26:16,720 --> 00:26:19,560
Speaker 4: or I think you should run with that. We do

541
00:26:20,440 --> 00:26:23,080
Speaker 4: divide and conquer, but it is intuitive in a way,

542
00:26:23,359 --> 00:26:25,840
Speaker 4: based on what's going on and what other projects are

543
00:26:25,840 --> 00:26:27,800
Speaker 4: going on, and who thinks they can lead best in

544
00:26:27,840 --> 00:26:30,399
Speaker 4: that area. You are the old married couple, but better

545
00:26:30,440 --> 00:26:31,880
Speaker 4: totally yeah, yeah.

546
00:26:32,480 --> 00:26:35,439
Speaker 1: But better really because there isn't like the sexual issue

547
00:26:35,520 --> 00:26:41,280
Speaker 1: or totally like but yeah, it's all the things you

548
00:26:41,320 --> 00:26:43,520
Speaker 1: can actually stay to each other. I'm so tired right now,

549
00:26:43,520 --> 00:26:46,440
Speaker 1: I can't speak yes, and I go on separate corners

550
00:26:46,440 --> 00:26:47,040
Speaker 1: and it's fine.

551
00:26:47,160 --> 00:26:51,280
Speaker 4: Yeah, I mean, we did a three sixty business consulting

552
00:26:51,320 --> 00:26:53,280
Speaker 4: type of thing where we got to learn a lot about.

553
00:26:53,080 --> 00:26:54,600
Speaker 3: Ourselves and we shared it with each other.

554
00:26:54,720 --> 00:26:57,800
Speaker 4: We were laughing though, because we are very complimentary and

555
00:26:57,880 --> 00:27:02,120
Speaker 4: we are very different and in many ways work totally

556
00:27:02,160 --> 00:27:04,240
Speaker 4: and I do think we somehow. I have found We've

557
00:27:04,240 --> 00:27:06,040
Speaker 4: had a lot of chapters in our career, a lot

558
00:27:06,200 --> 00:27:10,680
Speaker 4: personally professionally, and there's been times when my role has

559
00:27:10,680 --> 00:27:13,280
Speaker 4: been the extrovert, and there's been times where my role

560
00:27:13,280 --> 00:27:15,440
Speaker 4: has been the introvit, and I can see how we've

561
00:27:15,480 --> 00:27:18,680
Speaker 4: swapped around through the years. We've been each other's medicine

562
00:27:18,680 --> 00:27:22,680
Speaker 4: in a lot of ways, and when one person's hurting

563
00:27:22,800 --> 00:27:25,400
Speaker 4: or flailing, the other can step in and vice versa.

564
00:27:25,560 --> 00:27:28,680
Speaker 4: So I think that is what this what partnership should

565
00:27:28,680 --> 00:27:31,920
Speaker 4: be all about, is holding each other's hand, being each

566
00:27:31,920 --> 00:27:34,560
Speaker 4: other's witness and being a support. And sometimes we're like

567
00:27:34,880 --> 00:27:37,720
Speaker 4: joyfully skipping down the road together, but oftentimes we're not.

568
00:27:37,920 --> 00:27:41,359
Speaker 3: Of course, Yeah, yeah, I will say that when people

569
00:27:41,440 --> 00:27:46,360
Speaker 3: ask about our partnership too. My greatest when Emily is

570
00:27:46,480 --> 00:27:51,119
Speaker 3: on fire and healthy and sees vision is just and

571
00:27:51,480 --> 00:27:54,960
Speaker 3: she understands a creative dilemma and can solve it, there's

572
00:27:54,960 --> 00:27:57,760
Speaker 3: no happier place for me, right. I want her to

573
00:27:57,800 --> 00:28:01,000
Speaker 3: be her best because I then write with her, and

574
00:28:01,080 --> 00:28:03,400
Speaker 3: so it's my hope that she is the best version

575
00:28:03,440 --> 00:28:06,240
Speaker 3: of herself personally, professionally, in her health and her family

576
00:28:06,280 --> 00:28:08,840
Speaker 3: and her because I get to then participate and be

577
00:28:08,920 --> 00:28:11,440
Speaker 3: witnessed to that, and then I rise to the occasion too.

578
00:28:11,480 --> 00:28:13,800
Speaker 3: And I think when you genuinely have that with somebody,

579
00:28:14,480 --> 00:28:17,959
Speaker 3: that's the best dynamic, right, Like, and I'm also like

580
00:28:18,280 --> 00:28:21,680
Speaker 3: I am like Emily, she is way better merchandising than me.

581
00:28:21,840 --> 00:28:24,280
Speaker 3: I'm just like you, go, I just teach me what

582
00:28:24,320 --> 00:28:26,960
Speaker 3: you're saying. I love to know. I also like hand,

583
00:28:27,240 --> 00:28:29,959
Speaker 3: here's the mic. So I think you just have that

584
00:28:30,040 --> 00:28:34,239
Speaker 3: really healthy dynamic and you're just constantly like helping each

585
00:28:34,280 --> 00:28:36,720
Speaker 3: other be better people and hope that the other one

586
00:28:36,800 --> 00:28:38,920
Speaker 3: is their best selves. I think it really is a

587
00:28:38,960 --> 00:28:42,360
Speaker 3: sustainable thing. And again back to thank you for acknowledging

588
00:28:42,400 --> 00:28:45,760
Speaker 3: that this friendship and this partnership is probably our greatest achievement.

589
00:28:45,760 --> 00:28:48,840
Speaker 3: But this wasn't a conversation that we had or were

590
00:28:48,840 --> 00:28:53,000
Speaker 3: shown as young men. No, it was like, be the

591
00:28:53,000 --> 00:28:58,760
Speaker 3: best competition. Don't brag, she'll be conceded, don't be heated.

592
00:29:00,120 --> 00:29:03,800
Speaker 1: Too comfortable or confident, Yeah, don't speak too loud.

593
00:29:04,240 --> 00:29:08,560
Speaker 3: Yeah, there's only one spot for a woman there, so don't. Yeah.

594
00:29:08,680 --> 00:29:10,360
Speaker 3: And that's just not the case. So I think I'm

595
00:29:10,360 --> 00:29:12,400
Speaker 3: most proud because we weren't shown that or taught that,

596
00:29:12,440 --> 00:29:14,960
Speaker 3: and we're just figured it out in a really authentic way.

597
00:29:15,920 --> 00:29:17,040
Speaker 2: That's so interesting.

598
00:29:17,120 --> 00:29:20,800
Speaker 1: So you don't come from families that taught this behavior

599
00:29:21,280 --> 00:29:22,840
Speaker 1: at families, Yeah, I don't want to say I don't

600
00:29:22,920 --> 00:29:25,440
Speaker 1: your families, but not coming up in the world.

601
00:29:25,680 --> 00:29:27,560
Speaker 3: Yeah, I mean I had.

602
00:29:27,400 --> 00:29:30,120
Speaker 1: A strong mom that was like, you fucking go get it.

603
00:29:30,320 --> 00:29:34,080
Speaker 1: You don't tell anybody at like, are you kidding me?

604
00:29:34,200 --> 00:29:36,280
Speaker 1: There's not a thing you can't fucking do. She went

605
00:29:36,320 --> 00:29:39,240
Speaker 1: to cal Berkeley, she was like protesting, you know, the

606
00:29:39,240 --> 00:29:41,800
Speaker 1: whole thing. But then I was in business with women

607
00:29:42,160 --> 00:29:44,680
Speaker 1: and they kicked me down every time I stood up.

608
00:29:44,800 --> 00:29:46,720
Speaker 2: I felt like I was like Rocky in a ring.

609
00:29:47,440 --> 00:29:52,160
Speaker 1: And you know, I think that watching you guys do

610
00:29:52,240 --> 00:29:56,680
Speaker 1: this and now having five kids between you, how do

611
00:29:56,800 --> 00:30:02,040
Speaker 1: you feel like do you have a strategic.

612
00:30:01,600 --> 00:30:04,360
Speaker 2: Plan or you like, oh my god, we're building this.

613
00:30:04,560 --> 00:30:06,520
Speaker 1: We want to open x more stores, we want to

614
00:30:06,600 --> 00:30:09,720
Speaker 1: launch x more and more categories and then we want

615
00:30:09,720 --> 00:30:11,480
Speaker 1: to sell it, or you like I want.

616
00:30:11,280 --> 00:30:13,400
Speaker 2: Our kids to be a part of this, I hope,

617
00:30:13,480 --> 00:30:15,360
Speaker 2: or you don't have to share that. But do you

618
00:30:15,400 --> 00:30:17,160
Speaker 2: even talk about that or do you just do each

619
00:30:17,240 --> 00:30:18,000
Speaker 2: day as it comes.

620
00:30:18,160 --> 00:30:21,719
Speaker 4: We definitely dream together since day one, since the first

621
00:30:21,880 --> 00:30:24,920
Speaker 4: flea market. Like I love the dream storming, right, that's

622
00:30:25,080 --> 00:30:27,920
Speaker 4: just it gives me life over a coffee for sure.

623
00:30:27,960 --> 00:30:30,600
Speaker 4: But so we definitely do that still and we connect

624
00:30:30,640 --> 00:30:32,120
Speaker 4: on that level. Of wouldn't it be great if this

625
00:30:32,400 --> 00:30:34,719
Speaker 4: or I would love to get my hands on that brand,

626
00:30:34,880 --> 00:30:38,000
Speaker 4: or wouldn't let's do this one day. We definitely continue

627
00:30:38,040 --> 00:30:42,800
Speaker 4: to dream storm together. I would say, I guess this

628
00:30:42,880 --> 00:30:44,760
Speaker 4: is an honest answer, but I would say covid through

629
00:30:44,800 --> 00:30:49,400
Speaker 4: a wrench into what the business's trajectory would be, because

630
00:30:49,400 --> 00:30:51,680
Speaker 4: I think what we were setting out to do this thing,

631
00:30:51,800 --> 00:30:55,479
Speaker 4: and that definitely through this sort of be in the moment,

632
00:30:55,640 --> 00:30:58,600
Speaker 4: be present, do the day to day. Can we get

633
00:30:58,600 --> 00:30:59,560
Speaker 4: to the next step.

634
00:30:59,280 --> 00:30:59,920
Speaker 3: The next door?

635
00:31:00,120 --> 00:31:02,720
Speaker 1: Always survive this storm and have right And I think

636
00:31:02,760 --> 00:31:04,480
Speaker 1: everybody had that moment, no matter what.

637
00:31:04,520 --> 00:31:08,400
Speaker 4: Business, exactly totally and so I do think that kept

638
00:31:08,440 --> 00:31:10,880
Speaker 4: us in the moment and a little bit less of

639
00:31:10,960 --> 00:31:14,600
Speaker 4: a plan, an exit plan, a growth plan, passing down

640
00:31:14,600 --> 00:31:17,560
Speaker 4: to our kids plan. But just recently we have started

641
00:31:18,120 --> 00:31:20,200
Speaker 4: discussing like what would what's what does?

642
00:31:20,320 --> 00:31:21,440
Speaker 2: What do we want to do with this?

643
00:31:21,760 --> 00:31:24,560
Speaker 3: How? How what do we want to do?

644
00:31:24,680 --> 00:31:27,000
Speaker 4: And for us, it's a little bit of an exciting

645
00:31:27,080 --> 00:31:29,080
Speaker 4: time because it could go a lot of ways, and

646
00:31:29,120 --> 00:31:31,320
Speaker 4: I'd be happy with a lot of outcomes. But I

647
00:31:31,320 --> 00:31:33,680
Speaker 4: think at the end of the day, we both love

648
00:31:33,720 --> 00:31:37,560
Speaker 4: to work and we thrive in creating and building businesses

649
00:31:37,560 --> 00:31:39,800
Speaker 4: and brands, which is exactly what we're doing right now.

650
00:31:39,880 --> 00:31:43,040
Speaker 4: So I have nothing to complain about there. In theory,

651
00:31:43,080 --> 00:31:45,480
Speaker 4: could be a time where I want to build something else,

652
00:31:45,560 --> 00:31:47,440
Speaker 4: or we want to build something else together, or we

653
00:31:47,480 --> 00:31:50,840
Speaker 4: want to build two things simultaneously, or this business needs

654
00:31:50,920 --> 00:31:54,240
Speaker 4: nurturing from something other than us, and I think we're

655
00:31:54,280 --> 00:31:57,440
Speaker 4: open to that too. And I don't know if we

656
00:31:57,760 --> 00:31:59,960
Speaker 4: have been able to say that. Had we, for example,

657
00:32:00,000 --> 00:32:03,880
Speaker 4: we still had our namesake brand after twenty years or whatever,

658
00:32:04,280 --> 00:32:08,240
Speaker 4: now we'd be so connected to it, but we've already.

659
00:32:07,880 --> 00:32:10,680
Speaker 2: Had an exit and it had your name on it.

660
00:32:10,920 --> 00:32:11,600
Speaker 3: Yeah.

661
00:32:11,800 --> 00:32:14,320
Speaker 4: So the concept that a brand could go on without you,

662
00:32:15,000 --> 00:32:18,360
Speaker 4: and in that case it didn't necessarily have an easy

663
00:32:18,400 --> 00:32:20,920
Speaker 4: path forward, but the idea that we could build a

664
00:32:20,920 --> 00:32:23,680
Speaker 4: brand that could have a life that goes on without

665
00:32:23,760 --> 00:32:26,960
Speaker 4: you someday would be a It would mean you did

666
00:32:27,000 --> 00:32:27,760
Speaker 4: your job well.

667
00:32:28,440 --> 00:32:30,680
Speaker 1: Yeah, And I want to talk about that for a

668
00:32:30,760 --> 00:32:35,520
Speaker 1: second because I want the listeners to really understand that.

669
00:32:35,640 --> 00:32:40,160
Speaker 1: The biggest challenge, in my opinion, which is why I

670
00:32:40,200 --> 00:32:44,360
Speaker 1: want to give you guys such kudos, is that building

671
00:32:44,400 --> 00:32:47,000
Speaker 1: a brand in general is the hardest thing anyone can

672
00:32:47,040 --> 00:32:47,400
Speaker 1: ever do.

673
00:32:47,720 --> 00:32:49,840
Speaker 2: And people ask me, how'd you build the rachels O brand?

674
00:32:49,880 --> 00:32:52,960
Speaker 1: I'm like, I can't even answer that question because I'm

675
00:32:52,960 --> 00:32:56,960
Speaker 1: the person, right, So it's the brand was built without

676
00:32:56,960 --> 00:33:00,400
Speaker 1: a plan and just saying yes to things it felt

677
00:33:00,440 --> 00:33:03,479
Speaker 1: right to me. Okay, but because I am the brand,

678
00:33:04,200 --> 00:33:05,640
Speaker 1: it's a different conversation.

679
00:33:06,960 --> 00:33:09,440
Speaker 2: But what I want to say to that is yes.

680
00:33:09,280 --> 00:33:11,400
Speaker 1: I guess it's difficult, and yes, as I talk to

681
00:33:11,440 --> 00:33:14,520
Speaker 1: people now, they're like, well, you did the hardest part. Okay,

682
00:33:14,640 --> 00:33:16,480
Speaker 1: I'm going to flip that on its head and say,

683
00:33:16,560 --> 00:33:18,680
Speaker 1: I think you guys have actually done the hardest part

684
00:33:18,880 --> 00:33:22,320
Speaker 1: because building a brand that isn't you, building a brand

685
00:33:22,360 --> 00:33:27,480
Speaker 1: that isn't your name or a name associated with the brand.

686
00:33:28,240 --> 00:33:31,520
Speaker 1: In my opinion, and having learned so much business over

687
00:33:31,560 --> 00:33:34,960
Speaker 1: the last twenty five years and trying to tell anyone

688
00:33:34,960 --> 00:33:37,400
Speaker 1: who will listen that the greatest thing you could ever

689
00:33:37,480 --> 00:33:41,000
Speaker 1: do for yourself, no matter what your profession, creative or otherwise,

690
00:33:41,120 --> 00:33:44,160
Speaker 1: is to learn business is ultimately, fashion is a business

691
00:33:44,200 --> 00:33:45,200
Speaker 1: more than anything else.

692
00:33:45,520 --> 00:33:45,760
Speaker 2: Right.

693
00:33:46,240 --> 00:33:49,200
Speaker 1: It may not have been ten, fifteen, twenty years ago,

694
00:33:49,240 --> 00:33:51,720
Speaker 1: but it is now. And I think that you guys

695
00:33:51,760 --> 00:33:56,560
Speaker 1: building the great launching the great after already having had

696
00:33:56,600 --> 00:34:00,240
Speaker 1: an exit with your names on it, cool last names.

697
00:34:00,040 --> 00:34:03,760
Speaker 1: It's really a testament because it's it's so hard. It

698
00:34:03,880 --> 00:34:07,080
Speaker 1: is so hard to brand build. So as you guys

699
00:34:07,120 --> 00:34:11,239
Speaker 1: are talking about you love to build brands, that in

700
00:34:11,280 --> 00:34:16,200
Speaker 1: itself is a skill because it is incredibly hard, and

701
00:34:16,280 --> 00:34:17,719
Speaker 1: to build one without name and.

702
00:34:17,680 --> 00:34:18,520
Speaker 2: Face and listen.

703
00:34:18,640 --> 00:34:21,719
Speaker 1: I associate you guys with the Great, of course, but

704
00:34:21,960 --> 00:34:26,080
Speaker 1: the fact that there is the optionality of at some

705
00:34:26,239 --> 00:34:29,080
Speaker 1: point to sell the great to somebody and watch it

706
00:34:29,120 --> 00:34:32,319
Speaker 1: live in maybe a bigger place or in other hands.

707
00:34:32,440 --> 00:34:34,239
Speaker 2: Without you having to go with it.

708
00:34:34,719 --> 00:34:39,360
Speaker 1: From the females and business perspective, that is not nothing.

709
00:34:39,440 --> 00:34:40,320
Speaker 2: That's huge.

710
00:34:40,800 --> 00:34:42,520
Speaker 1: And I think you have to do something next year

711
00:34:42,600 --> 00:34:44,600
Speaker 1: for your ten year anniversary, by the way, to do

712
00:34:44,640 --> 00:34:48,399
Speaker 1: a big thing, some probably big spiritual retreat you guys

713
00:34:48,480 --> 00:34:52,520
Speaker 1: will do, but I crash. But yeah, So I do

714
00:34:52,640 --> 00:34:56,120
Speaker 1: want to talk about that because I think having that

715
00:34:56,200 --> 00:34:59,480
Speaker 1: option is more important than I think most people understand.

716
00:34:59,480 --> 00:35:02,440
Speaker 1: In certain as I speak to young people coming up

717
00:35:02,440 --> 00:35:06,200
Speaker 1: in business, I think they're such an importance in anyone

718
00:35:06,239 --> 00:35:07,960
Speaker 1: who will listen, I tell them not to put their

719
00:35:08,040 --> 00:35:10,440
Speaker 1: name in the brand, because if you're going to go

720
00:35:10,520 --> 00:35:13,359
Speaker 1: through the hard work of building a brand. I think

721
00:35:13,400 --> 00:35:17,799
Speaker 1: there adds another layer and listen, sometimes more value right

722
00:35:18,000 --> 00:35:21,560
Speaker 1: on a sale, but I think I think it's something

723
00:35:21,600 --> 00:35:25,080
Speaker 1: to very heavily consider that the future will be tied

724
00:35:25,760 --> 00:35:29,000
Speaker 1: right to the true in a sale for so true,

725
00:35:29,000 --> 00:35:30,240
Speaker 1: at least the first sale.

726
00:35:30,640 --> 00:35:32,240
Speaker 2: Yes, so true.

727
00:35:32,680 --> 00:35:34,680
Speaker 4: Yeah, yeah, I mean the lucky thing with the great

728
00:35:34,680 --> 00:35:36,840
Speaker 4: and yes, thank you for that. And I agree. And

729
00:35:36,880 --> 00:35:38,640
Speaker 4: it's the opposite of what we did the first time.

730
00:35:38,719 --> 00:35:40,719
Speaker 4: So it feels novel and exciting for us to do

731
00:35:40,760 --> 00:35:43,799
Speaker 4: it a different way, right, But at the end of day,

732
00:35:43,840 --> 00:35:48,000
Speaker 4: we are currently the brand. We're taking the brand on

733
00:35:48,040 --> 00:35:53,719
Speaker 4: a journey creatively, and that is evolves right season overseason,

734
00:35:53,840 --> 00:35:57,279
Speaker 4: through product and through messaging, and it's lived and it's

735
00:35:57,320 --> 00:36:00,399
Speaker 4: authentic to us and it's real. And I think that's

736
00:36:00,440 --> 00:36:04,920
Speaker 4: what we people miss as brands get bigger. Brands, yeah,

737
00:36:05,160 --> 00:36:07,960
Speaker 4: And I think as brands get bigger, as things transpire

738
00:36:08,440 --> 00:36:12,399
Speaker 4: for a multitude of reasons, what gets lost is this

739
00:36:12,560 --> 00:36:15,360
Speaker 4: journey that a customer goes on with a brand, and

740
00:36:15,400 --> 00:36:16,520
Speaker 4: it's an emotional journey.

741
00:36:16,560 --> 00:36:18,440
Speaker 2: And if you connect with a brand and.

742
00:36:18,360 --> 00:36:21,680
Speaker 4: You connect with their product, it has to keep evolving

743
00:36:22,040 --> 00:36:23,640
Speaker 4: with you through your life.

744
00:36:23,719 --> 00:36:24,960
Speaker 3: And through what's.

745
00:36:24,719 --> 00:36:27,520
Speaker 4: Happening in the market and trends and and.

746
00:36:27,760 --> 00:36:29,040
Speaker 2: That's our job.

747
00:36:29,239 --> 00:36:31,560
Speaker 4: That's our job, and that's a lot of what we

748
00:36:31,680 --> 00:36:34,640
Speaker 4: love to do. And I think that's what's allowed us

749
00:36:34,640 --> 00:36:36,799
Speaker 4: to have a career this long, is to show up

750
00:36:36,840 --> 00:36:40,200
Speaker 4: every day, present and ready to go, that every day

751
00:36:40,239 --> 00:36:43,040
Speaker 4: is different. And we're not hanging our hat on l Y,

752
00:36:43,160 --> 00:36:45,360
Speaker 4: which is an insider term of last year, and I

753
00:36:45,360 --> 00:36:46,480
Speaker 4: think everyone talks.

754
00:36:46,280 --> 00:36:47,719
Speaker 2: About l Y.

755
00:36:47,880 --> 00:36:50,480
Speaker 4: We're not hanging on l Y. We're onto the next.

756
00:36:51,320 --> 00:36:54,600
Speaker 1: I adore you, guys. I have loved you from Hello.

757
00:36:55,280 --> 00:36:58,720
Speaker 1: You're one of the only styling stylists that I remember

758
00:36:59,000 --> 00:37:01,200
Speaker 1: was so nice to me always at Hello.

759
00:37:01,440 --> 00:37:03,840
Speaker 2: It's very scary moving here stylus is.

760
00:37:03,920 --> 00:37:08,280
Speaker 1: Most of them were pretty nasty, and you just weren't ever.

761
00:37:08,680 --> 00:37:10,640
Speaker 1: And I think it's ironic that we ended up being

762
00:37:10,640 --> 00:37:12,880
Speaker 1: school parents, that I ended up being school parents, and

763
00:37:12,960 --> 00:37:16,480
Speaker 1: both of you totally slightly yeah, how bizourre is that

764
00:37:16,680 --> 00:37:18,480
Speaker 1: I know it is, But I just a joy of

765
00:37:18,560 --> 00:37:22,000
Speaker 1: so much respect for you guys. I love how authentic

766
00:37:22,080 --> 00:37:25,320
Speaker 1: you are to what you do. I love how unique

767
00:37:25,360 --> 00:37:28,880
Speaker 1: your perspective is and how you've chosen to build the

768
00:37:28,960 --> 00:37:34,520
Speaker 1: great that to me, it's just very different than what

769
00:37:34,680 --> 00:37:36,799
Speaker 1: was out there, because to me, it felt you were

770
00:37:36,840 --> 00:37:39,680
Speaker 1: always trying to build something that spoke to everyday women

771
00:37:39,840 --> 00:37:41,520
Speaker 1: that were just like, what do I want to wear?

772
00:37:41,520 --> 00:37:43,600
Speaker 1: I want to put on the coolest T shirt, but

773
00:37:43,680 --> 00:37:45,920
Speaker 1: I can't find my favorite T shirt, Like I can't

774
00:37:45,960 --> 00:37:48,200
Speaker 1: find the T shirts I want to put on. I

775
00:37:48,280 --> 00:37:50,640
Speaker 1: just remember walking into the Great the first time and

776
00:37:50,680 --> 00:37:56,440
Speaker 1: being like this is weirdly like it's so simple and

777
00:37:56,520 --> 00:37:59,319
Speaker 1: yet so I want to hang out in here, and

778
00:37:59,400 --> 00:38:02,600
Speaker 1: yet it's all the things that everyone in my life

779
00:38:02,680 --> 00:38:04,920
Speaker 1: wants to wear JAM. I mean, everyone just wants to

780
00:38:04,920 --> 00:38:06,640
Speaker 1: throw in their favorite jeans or their favorite tea, or

781
00:38:06,680 --> 00:38:09,400
Speaker 1: their favorite sweater or whatever. And there was this simplicity

782
00:38:09,520 --> 00:38:13,160
Speaker 1: to it, but this immediate kind of cool factor to it.

783
00:38:13,320 --> 00:38:16,080
Speaker 1: That is, in my opinion, the hardest thing to ever

784
00:38:16,160 --> 00:38:19,160
Speaker 1: achieve in brand building is something that people want, but

785
00:38:19,239 --> 00:38:22,000
Speaker 1: something you're proud of, but something that fills a void

786
00:38:22,040 --> 00:38:24,640
Speaker 1: in people's lives. But I think again, you stay true

787
00:38:24,640 --> 00:38:27,200
Speaker 1: to what your JAM. Very excited and are you is

788
00:38:27,239 --> 00:38:29,239
Speaker 1: it correct? Your opening one in Montecito one of my

789
00:38:29,280 --> 00:38:33,560
Speaker 1: favorite places. Yes, that's exciting, that's really exciting.

790
00:38:34,000 --> 00:38:35,719
Speaker 2: I feel so Montecito.

791
00:38:36,239 --> 00:38:38,920
Speaker 4: I love it. I keep laughing. I'm going to move

792
00:38:38,960 --> 00:38:40,320
Speaker 4: into the back room of the store.

793
00:38:40,560 --> 00:38:42,160
Speaker 3: It's so beautiful live there.

794
00:38:42,640 --> 00:38:45,840
Speaker 1: I always say phase I think Phase three for me

795
00:38:45,960 --> 00:38:47,040
Speaker 1: will be Montecito.

796
00:38:47,680 --> 00:38:48,440
Speaker 3: Let's all do it.

797
00:38:49,040 --> 00:38:51,239
Speaker 1: I can't move there until I don't have to show

798
00:38:51,320 --> 00:38:51,880
Speaker 1: up anywhere.

799
00:38:52,880 --> 00:38:55,120
Speaker 4: I just want to comment back about kindness, because you

800
00:38:55,160 --> 00:38:57,160
Speaker 4: just talked about being nice, and I just you've always

801
00:38:57,239 --> 00:38:59,920
Speaker 4: been extremely kind to everyone around you, and I just

802
00:39:00,080 --> 00:39:03,680
Speaker 4: I do just for everyone listening to in this business.

803
00:39:03,760 --> 00:39:05,239
Speaker 3: It's I really.

804
00:39:05,120 --> 00:39:08,040
Speaker 4: Believe that we have been genuinely kind to so many

805
00:39:08,080 --> 00:39:11,399
Speaker 4: different people over so many different careers that have gone

806
00:39:11,440 --> 00:39:13,960
Speaker 4: on to do the most incredible things, and we've all

807
00:39:14,000 --> 00:39:15,840
Speaker 4: stayed in touch. And I know you can relate to this,

808
00:39:16,040 --> 00:39:20,919
Speaker 4: but yeah, those being kind, listening, paying attention, like being

809
00:39:20,920 --> 00:39:24,000
Speaker 4: a good person goes a long way, and it doesn't

810
00:39:24,320 --> 00:39:27,600
Speaker 4: necessarily always mean you get the biggest check at the

811
00:39:27,680 --> 00:39:29,560
Speaker 4: end of the week or whatever. There is times where

812
00:39:29,600 --> 00:39:33,280
Speaker 4: you trade off. But I think I don't think people

813
00:39:33,320 --> 00:39:36,759
Speaker 4: talk enough about showing up with kindness.

814
00:39:37,280 --> 00:39:40,560
Speaker 1: It's such a good point and that is something that

815
00:39:40,600 --> 00:39:43,680
Speaker 1: I have stood so strongly on and in full disclosure,

816
00:39:43,880 --> 00:39:46,040
Speaker 1: it has blown up in my face a few times,

817
00:39:46,160 --> 00:39:49,040
Speaker 1: but it's okay. It doesn't mean it doesn't mean I'm changing,

818
00:39:49,520 --> 00:39:51,719
Speaker 1: and I think that's the important thing. And I do

819
00:39:51,800 --> 00:39:55,480
Speaker 1: think ultimately you win in every single way because you

820
00:39:55,719 --> 00:39:58,399
Speaker 1: have to go to sleep at night knowing that what

821
00:39:58,440 --> 00:40:00,640
Speaker 1: you did was good and what you did was right,

822
00:40:00,719 --> 00:40:02,840
Speaker 1: and what you did was kind. And we came up

823
00:40:02,880 --> 00:40:05,680
Speaker 1: in fashion, all three of us, where they weren't kind

824
00:40:05,840 --> 00:40:08,880
Speaker 1: most of the time, and being kind was not cool

825
00:40:09,080 --> 00:40:11,960
Speaker 1: then and in many ways still isn't in fashion, but

826
00:40:12,080 --> 00:40:15,239
Speaker 1: I think it's more so now. I was told in

827
00:40:15,320 --> 00:40:18,200
Speaker 1: my first and only job, by my first and only boss,

828
00:40:18,560 --> 00:40:22,400
Speaker 1: that I was too nice to ever make it in fashion,

829
00:40:23,320 --> 00:40:25,759
Speaker 1: and I will say this, in some ways she was right.

830
00:40:25,840 --> 00:40:27,520
Speaker 1: Like in some ways she was right, and I've seen

831
00:40:27,560 --> 00:40:29,440
Speaker 1: that along the way, and it wasn't that.

832
00:40:29,640 --> 00:40:30,560
Speaker 2: It may not have been.

833
00:40:30,400 --> 00:40:34,920
Speaker 1: The fastest way, and I may have gotten, you know,

834
00:40:35,040 --> 00:40:38,720
Speaker 1: kicked to the ground a lot, And that's okay because

835
00:40:38,719 --> 00:40:42,000
Speaker 1: it actually made me who I am now and made

836
00:40:42,040 --> 00:40:46,479
Speaker 1: me really peaceful now in where I sit, how I lead,

837
00:40:46,920 --> 00:40:49,719
Speaker 1: how I speak, and how I moved through life and

838
00:40:49,760 --> 00:40:52,880
Speaker 1: how I moved through business, and same with you guys,

839
00:40:52,920 --> 00:40:55,319
Speaker 1: And I think that's always been the thing, and so

840
00:40:56,120 --> 00:40:58,600
Speaker 1: I'm glad you brought that up because I think it's

841
00:40:58,600 --> 00:41:02,040
Speaker 1: so important to constantly talk about and keep at the

842
00:41:02,080 --> 00:41:05,920
Speaker 1: forefront is kindness. I'm very excited for you guys, and

843
00:41:06,040 --> 00:41:10,240
Speaker 1: I want to close by saying, run to a store,

844
00:41:10,880 --> 00:41:13,600
Speaker 1: go on the Grade. If you don't know what it is,

845
00:41:13,680 --> 00:41:16,759
Speaker 1: you're not already obsessed with it, you have to be

846
00:41:16,760 --> 00:41:19,960
Speaker 1: because it's so good and it's so funny because I

847
00:41:20,040 --> 00:41:23,880
Speaker 1: love I was with someone literally last week and I

848
00:41:23,920 --> 00:41:26,000
Speaker 1: was like, what is that. I can't remember what the

849
00:41:26,000 --> 00:41:27,600
Speaker 1: hell they were writing. It was a cute sweater. It

850
00:41:27,640 --> 00:41:29,960
Speaker 1: was like so cozy and whatever. Yeah, I got it

851
00:41:29,960 --> 00:41:31,399
Speaker 1: the Grade. I was like, Oh, I got the great

852
00:41:32,040 --> 00:41:34,000
Speaker 1: I love it. I love to hear it. I love

853
00:41:34,040 --> 00:41:35,920
Speaker 1: to see your clothes in the wild. I love to

854
00:41:35,960 --> 00:41:38,840
Speaker 1: hear people talk about the brand. I love everything about it.

855
00:41:38,880 --> 00:41:41,279
Speaker 1: And I'm so excited to see what all what's to

856
00:41:41,280 --> 00:41:42,360
Speaker 1: come for you guys.

857
00:41:42,880 --> 00:41:43,880
Speaker 2: I'm very excited.

858
00:41:53,640 --> 00:41:57,040
Speaker 1: Okay, Emily and Merritt. Honestly, you guys, I mean, they

859
00:41:57,080 --> 00:42:00,440
Speaker 1: are clearly the real deal. I'm so thankful they came

860
00:42:00,480 --> 00:42:03,920
Speaker 1: on the podcast today. I mean I have loved and

861
00:42:04,000 --> 00:42:09,800
Speaker 1: admired them. Their unbelievable work ethic. It takes so much

862
00:42:09,880 --> 00:42:13,319
Speaker 1: to start a brand, let alone start two brands, and

863
00:42:14,560 --> 00:42:17,880
Speaker 1: I've watched them do it while raising very young children

864
00:42:18,360 --> 00:42:22,520
Speaker 1: and through multiple pregnancies, and I can tell you that

865
00:42:23,040 --> 00:42:26,359
Speaker 1: building a brand, especially when without your name on it,

866
00:42:27,160 --> 00:42:30,960
Speaker 1: and trying to introduce and nurture a brand that isn't

867
00:42:31,040 --> 00:42:35,000
Speaker 1: tied to your face or your name, has its advantages

868
00:42:35,040 --> 00:42:40,480
Speaker 1: but also more so challenges. And they're doing it successfully

869
00:42:40,640 --> 00:42:43,640
Speaker 1: and continuing to grow and soar and doing it on

870
00:42:43,719 --> 00:42:48,920
Speaker 1: their terms, which I think for me, having such extraordinary

871
00:42:49,000 --> 00:42:51,720
Speaker 1: women on Climbing and Heels and having the common thread

872
00:42:51,840 --> 00:42:55,640
Speaker 1: be doing a second act or a third act on

873
00:42:56,719 --> 00:42:59,920
Speaker 1: your own terms is really I think the biggest win

874
00:43:00,719 --> 00:43:04,520
Speaker 1: of all. So I love them both. I just adore them,

875
00:43:04,600 --> 00:43:07,200
Speaker 1: and I love how authentic they are to the great

876
00:43:07,880 --> 00:43:11,080
Speaker 1: and I love the Great, so I hope you do too. Anyway,

877
00:43:11,360 --> 00:43:13,760
Speaker 1: thank you so much for listening to Climbing in Heels.

878
00:43:13,800 --> 00:43:16,520
Speaker 1: If you haven't already, please subscribe to the show on

879
00:43:16,560 --> 00:43:20,840
Speaker 1: Apple Podcasts, Spotify, the iHeart App, wherever you get your podcasts.

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Speaker 1: You don't miss a single episode this season, and be

881
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Speaker 1: sure to follow me on Instagram at at Rachel's Doe

882
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Speaker 1: and the show at Clembing Heels Climbing in Heels pod

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Speaker 1: for the latest episodes and updates.

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Speaker 2: I will talk to you soon month