WEBVTT - EYL #191 Inside FaZe Clan's $1 Billion Empire 0:00:00.160 --> 0:00:03.560 With Robinhood, not only can you trade individual stocks and ETFs, 0:00:03.720 --> 0:00:07.560 you can also seamlessly buy and sell crypto at low costs, 0:00:07.800 --> 0:00:11.520 trade all in one place. Get started now on robin Hood. 0:00:11.560 --> 0:00:14.040 Trading crypto involve significant risk. Crypto trading is offered through 0:00:14.040 --> 0:00:16.400 an account with the Robinhood Crypto LC. Robinhood Crypto is 0:00:16.440 --> 0:00:18.640 licensed to engagement virtual currency business activity by the New 0:00:18.680 --> 0:00:20.760 York State Department of Financial Services Crypto Health thro robin 0:00:20.840 --> 0:00:23.560 Hood Crypto is not FDIC insured or SIPC protected. Investing 0:00:23.560 --> 0:00:26.200 involves risk, including loss of principle securities. Trading is offered 0:00:26.200 --> 0:00:28.720 through an account with robin Hood Financial LLC member SIPC, 0:00:28.960 --> 0:00:30.040 a registered broker dealer. 0:00:30.280 --> 0:00:33.640 Traditional businesses, they don't let their artists participate. They're helping 0:00:33.680 --> 0:00:36.120 us build a brand, build a company, and we make 0:00:36.159 --> 0:00:38.279 sure we do business with them accordingly. You know, as 0:00:38.320 --> 0:00:40.600 you're scaling raising money, you know there's all these different 0:00:40.640 --> 0:00:42.920 pots and you know we're generating money on that level. 0:00:42.920 --> 0:00:44.880 But they're they're the ones that are supporting it. They're 0:00:44.880 --> 0:00:47.199 the ones getting behind it, they're pushing it. They put 0:00:47.280 --> 0:00:49.120 phase in front of their name, and that really means 0:00:49.120 --> 0:00:52.520 something from a business perspective, making sure that they participate 0:00:52.600 --> 0:00:53.280 in the company. 0:00:53.400 --> 0:00:54.520 That's that's the major thing. 0:00:56.480 --> 0:01:01.400 My graduates from my school being forced back and drops 0:01:01.480 --> 0:01:04.800 drop Mike, drop back, drop drop. 0:01:15.120 --> 0:01:17.000 So, first and foremost, thank you guys for coming. We 0:01:17.000 --> 0:01:19.520 appreciate youall. This is gonna kick off of a crazy 0:01:19.600 --> 0:01:23.360 three day event. We're gonna talk about tomorrow a little later, 0:01:23.440 --> 0:01:26.200 but today we're gonna focus on what we're about to do, 0:01:26.360 --> 0:01:27.720 and I just want to kind of just give you 0:01:27.760 --> 0:01:30.360 guys the run a show of exactly what's gonna happen. So 0:01:30.840 --> 0:01:33.520 we're gonna have a dope fire side chat with Kyle Henry. 0:01:34.360 --> 0:01:38.119 Then Ally is gonna have a panel about building wealth, 0:01:38.880 --> 0:01:42.120 and then it is gonna be you know, networking vibe. 0:01:42.120 --> 0:01:44.880 We're gonna have art and it's just gonna be a 0:01:44.880 --> 0:01:47.440 whole night full of just good energy and good vib 0:01:47.480 --> 0:01:49.840 Shout out to my brother nineteen Keys in the building. 0:01:51.000 --> 0:01:54.559 Of course, the legendary Many Fresh will be closing the set. 0:01:54.680 --> 0:01:58.920 But shout out to DJ oh Soo for holding us 0:01:58.960 --> 0:02:02.360 down in the open and said she was k yeah, yeah, 0:02:02.400 --> 0:02:05.320 she was rocking for sure. So without further ADU, let's 0:02:05.360 --> 0:02:07.520 get into this. So if you watch market mondays. If 0:02:07.560 --> 0:02:09.000 you watch market Mondays, make some noise. 0:02:11.080 --> 0:02:13.560 Yeah, if you've made some money, watches market Mondays, make 0:02:13.600 --> 0:02:17.880 some noise. My man set up all drinks is on 0:02:17.919 --> 0:02:19.960 him today. 0:02:18.320 --> 0:02:21.840 But yes and yes, and. 0:02:24.160 --> 0:02:28.600 So we talked about Phase Clan before, right, if you 0:02:28.600 --> 0:02:30.639 watch market Mondays, you know, we talked about Phase Plan 0:02:30.720 --> 0:02:33.120 and I got a lot of inspiration from Phase Clan. 0:02:33.360 --> 0:02:35.640 They just got a billion dollar valuation on his spec 0:02:36.040 --> 0:02:39.040 And I got introduced to Phase Clan through my son, 0:02:39.120 --> 0:02:40.840 who was a gamer. And when I really started to 0:02:40.840 --> 0:02:43.360 look into that business model, it just kind of blew 0:02:43.440 --> 0:02:46.160 my mind that these kids was that was, you know, 0:02:46.200 --> 0:02:50.119 playing video games and video game enthusias can a couple 0:02:50.160 --> 0:02:52.560 of years later have a billion dollar valuation and about 0:02:52.600 --> 0:02:57.040 to go public on the stock market. So yeah, that's yeah, 0:02:56.639 --> 0:03:01.239 yeah sure. So when we had the opportunity to talk 0:03:01.280 --> 0:03:02.440 to Kyle, it was a no brainer. 0:03:02.560 --> 0:03:03.680 So Ki is a. 0:03:03.720 --> 0:03:06.880 Chief strategy officer of Phase Clans. So we're gonna have 0:03:06.919 --> 0:03:11.680 a dope conversation about content, about business, about marketing, about 0:03:11.840 --> 0:03:15.240 all that kind of stuff. So without further ado, Ky 0:03:15.400 --> 0:03:17.840 Henry all right, So we're gonna, like I said, we're 0:03:17.840 --> 0:03:20.120 gonna have some fun later on we're going network it's 0:03:20.160 --> 0:03:22.720 a bar and all of that, but for now, this 0:03:22.840 --> 0:03:26.560 is about education, so we need your undivided attention. In 0:03:26.639 --> 0:03:30.040 true ey L fashion, We're gonna drop some gems, give 0:03:30.120 --> 0:03:33.760 some information, and hopefully you know some information that you 0:03:33.800 --> 0:03:35.800 can actually take in using your day to day life. 0:03:35.880 --> 0:03:37.840 So Kyle, first and foremost, thank you for joining us. Brother, 0:03:37.840 --> 0:03:38.520 I appreciate it. 0:03:40.920 --> 0:03:43.240 Check check than for having me, yeah for sure. 0:03:43.320 --> 0:03:45.720 So all right, for anybody that doesn't know, he actually 0:03:45.720 --> 0:03:48.120 comes from a music background. So it used to be 0:03:48.120 --> 0:03:49.560 the manager for Snoop Dogg. 0:03:50.240 --> 0:03:54.160 Yeah, long time ago, long time, Quincy Jones, yes, long 0:03:54.200 --> 0:04:01.200 time ago, ice Cube yeah yeah, long time, like hall 0:04:01.240 --> 0:04:03.520 of Fame, everybody's Hall of fan some legacy talent. 0:04:03.760 --> 0:04:06.240 So how did you make the transition from the music 0:04:06.280 --> 0:04:08.240 business to the game and culture. 0:04:09.840 --> 0:04:12.560 Well, actually it wasn't immediate. 0:04:12.680 --> 0:04:16.560 I think I kind of started that path i'd say 0:04:17.560 --> 0:04:19.360 ten years ago. So I got out of the music 0:04:19.400 --> 0:04:24.400 business in around twenty ten, and I was making a 0:04:24.440 --> 0:04:28.080 slow transition out. But I think initially I understood that 0:04:28.640 --> 0:04:31.280 YouTube was going to be a really big platform for 0:04:31.520 --> 0:04:34.680 music in particular, and so around two thousand and eight 0:04:34.839 --> 0:04:37.280 through twenty ten, I started a company with DJ Ski 0:04:37.400 --> 0:04:42.160 called Ski TV, which was like a lifestyle you know, 0:04:42.320 --> 0:04:46.800 YouTube platform where we would do music videos. 0:04:46.400 --> 0:04:48.279 Behind the scenes content, branded content. 0:04:49.200 --> 0:04:51.400 And so I just started thinking about, you know what 0:04:52.520 --> 0:04:55.400 the digital you know, platforms are going to bring to music. 0:04:55.480 --> 0:04:58.000 So my first step out of the out of the 0:04:58.080 --> 0:05:01.720 music game as a manager and UH and and kind 0:05:01.720 --> 0:05:04.560 of creative sounding board for UH for these artists was 0:05:05.360 --> 0:05:06.320 jumping into YouTube. 0:05:06.360 --> 0:05:07.039 So I did that. 0:05:07.720 --> 0:05:10.440 I sold that company in twenty eleven to a like 0:05:10.520 --> 0:05:13.400 a there's a company called karmel Loop, which is like 0:05:13.400 --> 0:05:14.440 an online street. 0:05:14.160 --> 0:05:17.120 Wear mall in the day. Yeah, Greg Soelco. 0:05:17.680 --> 0:05:20.440 They were raising money to UH to start a TV network, 0:05:20.520 --> 0:05:22.880 and you know, I think they really understood that they 0:05:22.920 --> 0:05:25.599 needed some online viewership to support what they were doing. So, 0:05:26.040 --> 0:05:28.679 you know, they they they wanted to buy YouTube channel. 0:05:28.720 --> 0:05:31.200 At that point, I was ready, I was willing me 0:05:31.240 --> 0:05:33.640 and Ski made that choice and UH and then I 0:05:33.720 --> 0:05:36.400 just transitioned into becoming an entrepreneur and just you know, 0:05:37.000 --> 0:05:40.800 really inserting myself in different industries that I think that 0:05:40.880 --> 0:05:43.400 I thought was gonna kind of converge down down the 0:05:43.480 --> 0:05:45.800 road in the future, you know. So I got into uh, 0:05:45.960 --> 0:05:50.000 consumer electronics, I helped Monster Cable do you know, do 0:05:50.080 --> 0:05:53.120 their deal with uh with Interscope for beats by Dre 0:05:54.320 --> 0:05:56.080 and so you know, me and Ski did that together, 0:05:56.560 --> 0:05:59.400 and then uh, you know, after that, got into creating 0:05:59.400 --> 0:06:02.320 our own head for company called Soul Republic, you know, 0:06:02.400 --> 0:06:05.159 and just really just trying to trying to understand consumer 0:06:05.200 --> 0:06:10.640 electronics lifestyle products on that level, you know, figure out 0:06:10.640 --> 0:06:12.960 how to get your product you know, placed in Target 0:06:13.040 --> 0:06:15.200 and Best Buy and Apple back then, and just understand 0:06:15.279 --> 0:06:18.680 channel marketing and just honestly just educated myself through through 0:06:18.720 --> 0:06:23.000 being an entrepreneur. So yeah, got into consumer electronics, got 0:06:23.040 --> 0:06:25.599 into fashion. I started a brand called a Noir with 0:06:25.760 --> 0:06:30.360 Rob Garcia back in twenty thirteen, and then I started 0:06:30.360 --> 0:06:34.000 a marketing company called Milk and Honey back in the day, 0:06:34.760 --> 0:06:37.560 and so yeah, and that just eventually led me to gaming, right, 0:06:37.600 --> 0:06:39.920 which was you know, i'd say two years ago. I 0:06:41.800 --> 0:06:44.159 started having conversations with Lee Trink, who's the CEO of 0:06:44.160 --> 0:06:47.760 fase Clan. I had met him back in my music 0:06:47.839 --> 0:06:50.240 days about you know, back in two thousand and eight 0:06:50.800 --> 0:06:52.600 at a management company he was a partner at. So 0:06:52.920 --> 0:06:56.400 we just started talking and I realized that gaming was 0:06:56.440 --> 0:06:58.640 the true convergence of all the things I had educated 0:06:58.640 --> 0:07:01.159 myself in as an entrepreneur over the past ten years, 0:07:01.600 --> 0:07:03.320 and so I just made the jump, right, Like I 0:07:03.680 --> 0:07:07.800 didn't really fully understand at that point, you know, the 0:07:07.839 --> 0:07:10.040 ins and outs of the professional side of gaming and 0:07:10.720 --> 0:07:11.280 stuff like that. 0:07:11.520 --> 0:07:13.080 I need to educate myself more on that. 0:07:13.160 --> 0:07:16.640 But culturally outside of game, you know, the professional side 0:07:16.640 --> 0:07:19.240 of gaming, the lifestyle side of it. I think I 0:07:19.280 --> 0:07:21.280 was prepared to kind of have like a fifty thousand 0:07:21.360 --> 0:07:24.880 you know foot view of you know, brand like Phase 0:07:24.960 --> 0:07:28.960 Clan with multiple business pots around it in consumer electronics, 0:07:29.000 --> 0:07:32.720 in fashion, and merch in content, and so I thought 0:07:32.760 --> 0:07:34.360 that I could bring something to the table with. 0:07:34.640 --> 0:07:36.400 You know, what I had done over the last ten 0:07:36.440 --> 0:07:37.240 years as entrepreneur. 0:07:38.160 --> 0:07:41.280 When we met a little while ago, we said, we 0:07:41.280 --> 0:07:43.160 had this moment. I said, look, man, I wish Phase 0:07:43.200 --> 0:07:44.960 Clan was around twenty years ago because we would have 0:07:44.960 --> 0:07:47.720 definitely been in it right, Like we were gamers. What's 0:07:47.760 --> 0:07:51.119 the difference between somebody who was considered a professional gamer 0:07:51.240 --> 0:07:53.720 versus the average person who's just playing in the house, Like, 0:07:53.760 --> 0:07:56.200 what what's the transition to make you a professional gamer? 0:07:56.320 --> 0:08:02.040 I mean, a professional gamer is next level talent that 0:08:02.560 --> 0:08:06.520 you know, I think I think that we're yet to 0:08:06.640 --> 0:08:09.760 kind of quantify what that really means. But like from 0:08:09.800 --> 0:08:13.120 from my seat and just being in this organization, like 0:08:13.200 --> 0:08:18.480 a real true professional gamer is you know, the same 0:08:18.560 --> 0:08:21.320 kind of talent with your hands, fingers, hand eye coordination 0:08:21.480 --> 0:08:24.360 is as as someone that plays in the NBA, you know, 0:08:24.680 --> 0:08:26.240 might not be with your legs and your feet. But 0:08:26.720 --> 0:08:32.040 the the the difference between you know, uh, a casual 0:08:32.160 --> 0:08:35.439 to amateur you know, amateur gamer and a professional gamer 0:08:35.600 --> 0:08:38.000 is is is a lot. It's a lot. 0:08:38.280 --> 0:08:40.480 So when I first got introduced to Phase Clan the 0:08:40.520 --> 0:08:42.480 reason why I was so interesting to me is because 0:08:42.600 --> 0:08:45.040 when my son told me about it, and he was 0:08:45.600 --> 0:08:49.959 he was so fanatical about these these guys that was 0:08:51.120 --> 0:08:54.720 he's ten. So I started to look at it. And 0:08:54.760 --> 0:08:57.760 when I looked at it, the word clan was interesting 0:08:57.800 --> 0:08:59.760 to me because it reminded me of like Wu Tang clan. 0:09:00.600 --> 0:09:03.200 Yes, and I'm like, okay, I get it. 0:09:03.640 --> 0:09:06.320 And I kind of used that as a lot of 0:09:06.400 --> 0:09:09.880 inspiration for arnal Lisha. I see some similarities and I'm like, okay, 0:09:10.240 --> 0:09:13.160 this is something that we kind of have to look at. 0:09:13.520 --> 0:09:15.960 Because when you look at Phase clan. You're not just 0:09:16.000 --> 0:09:20.319 looking at it as like gamers. They're just cultural phenomenon 0:09:21.200 --> 0:09:24.439 that transcend gaming. And they have a lot of different 0:09:24.720 --> 0:09:27.640 like Phase clan jars like Phase Jarvis, Phase this. 0:09:27.600 --> 0:09:30.520 One, and it's like it's like the model. 0:09:30.600 --> 0:09:32.880 Yeah, so talk about that as far as like you 0:09:33.040 --> 0:09:37.600 being in the business model of it for those guys 0:09:37.600 --> 0:09:42.599 to actually go out and conquer so many different areas 0:09:43.320 --> 0:09:46.200 and obviously that's helped them reach the levels that they've reached. 0:09:46.240 --> 0:09:46.400 Now. 0:09:47.400 --> 0:09:50.559 Yeah, I mean, you know, they all have their own attributes, 0:09:50.600 --> 0:09:54.880 their own style, their own businesses separately as members of 0:09:54.920 --> 0:09:58.680 Phase clan, right, so you know some of them, you know, 0:09:58.720 --> 0:10:01.280 we have Phase Rug. Phase Rus is one of the 0:10:01.320 --> 0:10:04.520 biggest YouTubers in the world. He's got twenty million, twenty 0:10:04.559 --> 0:10:08.559 million subscribers on YouTube. He's probably a top two hundred talent, 0:10:08.679 --> 0:10:10.760 you know, and he's a machine. He does YouTube. He 0:10:10.760 --> 0:10:14.040 doesn't game as much anymore, but he is a true 0:10:14.080 --> 0:10:18.360 YouTube giant, right. And then we have you know Nick Marks, 0:10:18.400 --> 0:10:22.280 who's a gamer who streams every night on Twitch and 0:10:22.600 --> 0:10:24.280 you know, he streams in front of one hundred thousand 0:10:24.400 --> 0:10:27.200 current live viewers, and you know he's interacting with his chat, 0:10:27.240 --> 0:10:29.400 and so you think each one of them brings their 0:10:29.440 --> 0:10:32.760 own magic, you know, in their own almost like an Avengers, 0:10:32.800 --> 0:10:35.640 like a Justice League of you know, like Wu Tang clan. Right, 0:10:35.679 --> 0:10:37.760 Like everybody's got like their own sauce with the you 0:10:37.800 --> 0:10:40.000 know what they bringing the table as far as lyricism 0:10:40.080 --> 0:10:41.680 and producing and stuff like that. 0:10:41.720 --> 0:10:43.920 It's the same thing with the FaZe members. 0:10:44.080 --> 0:10:46.240 So what's the selection process because I know somebody's in 0:10:46.280 --> 0:10:48.400 here like, yo, my son is nice, yeah, and I'm 0:10:48.760 --> 0:10:51.439 I'm nice yeah. So what's the selection process like to 0:10:51.760 --> 0:10:54.080 be a part of the clan? And when they come 0:10:54.120 --> 0:10:56.400 in on the other side, are you looking like, all right, 0:10:56.480 --> 0:10:58.440 we can build a brand around him or are we 0:10:58.520 --> 0:10:59.440 looking for talent? 0:10:59.480 --> 0:11:02.640 That's so they've already had an establishment. It's a really 0:11:02.679 --> 0:11:03.160 good question. 0:11:04.360 --> 0:11:08.720 The selection process is still being refined. The brand itself, 0:11:08.920 --> 0:11:11.400 you know, was a It's a brand that was started 0:11:11.400 --> 0:11:13.640 by that you know internet kids, you know what I mean. 0:11:13.679 --> 0:11:17.080 These four four guys met on Xbox. They were friends 0:11:17.160 --> 0:11:18.920 for a year and a half playing video games. They 0:11:18.920 --> 0:11:20.600 had never met each other in person, and then they 0:11:20.600 --> 0:11:22.480 decided to like jump in the house, you know, and 0:11:22.720 --> 0:11:25.320 and start you know, gaming together and getting to know 0:11:25.400 --> 0:11:27.880 each other, but that was like a decade ago, right, 0:11:27.960 --> 0:11:31.080 and so you know, and they once they got in 0:11:31.080 --> 0:11:33.800 the house, they started turning the camera on themselves creating content. 0:11:33.840 --> 0:11:35.840 And really it was really like the first version of 0:11:35.840 --> 0:11:39.880 like a content house mixed with gaming to ever exist. 0:11:39.920 --> 0:11:42.480 And so now as the brand's gotten bigger and the 0:11:42.480 --> 0:11:45.280 business has gotten bigger, the selection process is still kind 0:11:45.280 --> 0:11:47.400 of archaic. It's kind of still like you know, the 0:11:47.480 --> 0:11:50.760 original founders, you know, getting in a room and everybody 0:11:50.800 --> 0:11:55.800 yelling at each other. But but I mean, yeah, yeah, yeah, 0:11:55.960 --> 0:11:59.199 everybody's got their own definition of like what a Phase 0:11:59.280 --> 0:12:02.600 members should be. But you know, we're we're we're getting 0:12:02.600 --> 0:12:04.559 to a place now where you know, like we've got 0:12:04.559 --> 0:12:07.640 a big initiative called Phase one, which is almost like 0:12:07.679 --> 0:12:11.920 our global casting call for the next Phase member that 0:12:11.960 --> 0:12:14.280 we're gonna be launching in January, and so you know, 0:12:14.400 --> 0:12:17.000 we're finding talent that way. And then you know, again, 0:12:17.040 --> 0:12:18.760 like I said, the founders getting in the room looking 0:12:18.800 --> 0:12:20.600 at a list of talent that you know, we've been 0:12:20.800 --> 0:12:24.079 checking out on Twitch and on YouTube, and everybody putting 0:12:24.120 --> 0:12:26.559 in on what they think, you know, that person brings 0:12:26.600 --> 0:12:29.320 to the table to this group and what you know, 0:12:29.480 --> 0:12:32.320 other abilities they bring as well. 0:12:32.080 --> 0:12:33.520 You know what I mean. So it's not just the 0:12:33.559 --> 0:12:36.240 same you know, same people in the roster. What's that 0:12:36.280 --> 0:12:37.000 feeling like? Right? 0:12:37.040 --> 0:12:38.800 Because I remember there was a time when you would 0:12:38.800 --> 0:12:40.640 play against your friend in the house and an a 0:12:40.640 --> 0:12:43.280 online gaming game, and then out of nowhere it was 0:12:43.360 --> 0:12:46.920 people actually recording themselves playing the game and we're watching that. 0:12:47.160 --> 0:12:48.520 Right, How does that feel? 0:12:48.559 --> 0:12:51.240 Because like the industry has changed, right, Twitch didn't exist 0:12:51.280 --> 0:12:53.079 before you guys were doing this, so right, what does 0:12:53.080 --> 0:12:54.679 that feel like when you know that you're shifting the 0:12:54.679 --> 0:12:55.640 industry and shifting the world. 0:12:55.720 --> 0:12:58.480 Really? Yeah, I mean it's you know, that's what I'm 0:12:58.480 --> 0:12:58.880 in it for. 0:12:59.040 --> 0:13:01.680 Like I think everyone on that phase is about innovation 0:13:02.320 --> 0:13:05.040 and just like learning, you know, this new this new 0:13:05.080 --> 0:13:08.800 world when it comes to you know, technology and platforms 0:13:08.840 --> 0:13:11.040 and stuff like that. So, I mean it feels great 0:13:11.120 --> 0:13:14.040 like every day were we're we're we're being innovative as 0:13:14.040 --> 0:13:16.280 far as like how we use these platforms. You know, 0:13:16.320 --> 0:13:20.760 when you talk about Twitch in particular, I mean, it's 0:13:20.800 --> 0:13:22.960 really like the evolution of like radio. In my mind, 0:13:23.000 --> 0:13:24.600 it's like radio, you know what I mean, It's like 0:13:24.640 --> 0:13:26.240 back in the day you used to call into the 0:13:26.320 --> 0:13:28.000 radio station. You want to give our shout out to 0:13:28.080 --> 0:13:29.120 your girl or your dude. 0:13:29.000 --> 0:13:30.800 Or whatever, you know what I mean. And you like, 0:13:30.920 --> 0:13:33.160 you know, the lines busy, the line is busy. 0:13:33.200 --> 0:13:36.520 You finally get through and and that's kind of like 0:13:36.559 --> 0:13:38.600 what the you know what twitch is like now to 0:13:38.600 --> 0:13:42.120 to to to you know, this generation, it's like you 0:13:42.120 --> 0:13:44.040 could jump in the chat and talk to your favorite, 0:13:44.120 --> 0:13:47.280 you know, talk to the actual person you're following, and 0:13:47.280 --> 0:13:49.320 then you know, you do a donation, your name fly 0:13:49.400 --> 0:13:51.240 across the strength screen and they shout you out and 0:13:51.240 --> 0:13:54.079 stuff like that, and so it's a it's another form 0:13:54.160 --> 0:13:59.080 of connection with who you're following and really getting that bridge. 0:13:59.120 --> 0:14:01.440 You know, that's the that's the that's the difference between 0:14:01.440 --> 0:14:04.920 a traditional celebrity and the new and the new generation 0:14:04.960 --> 0:14:07.000 of celebrities now is you actually have that kind of 0:14:07.080 --> 0:14:09.280 built in connection through these platforms where you feel like 0:14:09.320 --> 0:14:11.240 you can reach out and touch who you who you 0:14:11.280 --> 0:14:15.040 are following right and who you're and who you're you know, 0:14:15.720 --> 0:14:18.120 appreciative of or who you want to you know, who 0:14:18.120 --> 0:14:20.560 you want to you know, spend most of your time 0:14:20.640 --> 0:14:21.560 following every day. 0:14:21.800 --> 0:14:25.880 So when I when I started on Instagram, uh, you know, 0:14:26.200 --> 0:14:30.480 my friend Valencia, She's the motivation that really, she really 0:14:30.560 --> 0:14:33.640 is a motivation for Erno Lisia in a sense because 0:14:33.680 --> 0:14:36.680 she was the first person that I knew personally that 0:14:36.800 --> 0:14:40.160 became famous on social media. And she was a school 0:14:40.160 --> 0:14:43.600 teacher in Baltimore. So that was inspiring to me because 0:14:43.640 --> 0:14:45.960 before that, the only famous people that I knew was 0:14:46.240 --> 0:14:50.680 entertainers or athletes. So when I saw a school teacher 0:14:50.680 --> 0:14:54.200 from Baltimore get famous on social media, I understood that 0:14:54.480 --> 0:14:56.480 when in the day and age now that anybody can 0:14:56.520 --> 0:15:01.840 become a celebrity, a chef, a train, even two guys 0:15:01.840 --> 0:15:07.000 that talk about financial literacy. 0:15:06.240 --> 0:15:07.520 You would have never thought about that. 0:15:08.240 --> 0:15:13.360 So now you got video gamers that have become celebrities, 0:15:13.440 --> 0:15:16.600 and celebrities actually want to be a part. So now 0:15:16.640 --> 0:15:21.760 like little Yachty Kyle Murray, sure, Bronni. So talk about 0:15:21.800 --> 0:15:24.320 that as far as the cultural influence and how it 0:15:24.400 --> 0:15:30.840 has changed, where the athletes and entertainers are following with 0:15:31.760 --> 0:15:33.840 just the other people are doing now. 0:15:34.080 --> 0:15:37.760 Yeah, I mean, look, I don't know, gaming has been 0:15:37.800 --> 0:15:39.880 around forever, you know what I mean as a pastime, 0:15:40.080 --> 0:15:43.160 you know, for for for different people, and I think culturally, 0:15:43.840 --> 0:15:50.520 you know, now when you have you know, new musicians, 0:15:50.600 --> 0:15:54.160 new athletes that are you know, coming into stardom, they 0:15:54.200 --> 0:15:56.800 still have that background of gaming, you know, of how 0:15:56.840 --> 0:15:58.760 they grew up and stuff like that. And so with 0:15:58.920 --> 0:16:01.720 a brand like that's been around for ten years, it's 0:16:01.760 --> 0:16:04.440 almost like a new age legacy brand, right, And so 0:16:04.520 --> 0:16:08.440 a lot of these athletes and musicians grew up on 0:16:08.640 --> 0:16:12.040 Phase and they grew up watching our content and following 0:16:12.080 --> 0:16:14.720 some of our creators. So you know they still Yeah, 0:16:14.720 --> 0:16:17.480 they become you know, Kyler Murray becomes you know, top 0:16:17.560 --> 0:16:19.760 number one pick and you know, hopefully m v P 0:16:19.880 --> 0:16:24.040 this year. Yeah, yeah, you know, and bron and Bronnie 0:16:24.160 --> 0:16:26.800 is who Bronni is. But you know, I think they 0:16:26.920 --> 0:16:30.000 still you know, they they they love Phase, They love 0:16:30.040 --> 0:16:30.800 what it represents. 0:16:30.840 --> 0:16:32.360 They you know, it means something to them. 0:16:32.400 --> 0:16:35.200 And and and again that game and culture is running 0:16:35.240 --> 0:16:37.240 deeper than it has before. 0:16:37.360 --> 0:16:37.520 You know. 0:16:38.440 --> 0:16:40.680 Yeah, so when when the brand because you're told them 0:16:40.680 --> 0:16:43.320 about the musicians, Yeah, I know one of your first 0:16:43.400 --> 0:16:46.720 now is car Yeah yeah, so. 0:16:46.720 --> 0:16:48.640 Like how how was that right? Because now he's a 0:16:48.680 --> 0:16:50.000 gamer slash musician. 0:16:50.120 --> 0:16:53.920 Yeah, but he's working with some elite, elite, elite talent. 0:16:54.000 --> 0:16:56.480 Right after you parted with Little Dirk. Uh So how 0:16:56.480 --> 0:16:57.840 did that come about? How did that work? 0:16:58.080 --> 0:16:58.840 Yeah? I mean. 0:17:00.520 --> 0:17:02.840 I think now, like you know, every time I meet 0:17:02.840 --> 0:17:05.359 someone who's gonna be a new Phase member, you know, 0:17:05.520 --> 0:17:08.159 someone that's gonna be announced as our as one of 0:17:08.200 --> 0:17:10.480 our next members, I kind of like, did you know? 0:17:10.600 --> 0:17:12.880 Me and the head of talent, Darren Yan, who runs 0:17:12.920 --> 0:17:15.159 all of our talent, we sit down with him and 0:17:15.200 --> 0:17:17.000 we just see what other aspirations they have as far 0:17:17.040 --> 0:17:18.720 as their business goes, and what they want to do 0:17:18.800 --> 0:17:19.960 outside of gaming. 0:17:20.080 --> 0:17:21.399 And so case on you know. 0:17:21.520 --> 0:17:24.280 He he he expressed that he loved producing on the side. 0:17:24.320 --> 0:17:26.199 He wanted you know, he DJ'ed a little bit, and 0:17:26.359 --> 0:17:29.679 uh and you know, my, you know, my, my, my 0:17:29.760 --> 0:17:32.119 old ass like music being kicked in, and I was, 0:17:32.400 --> 0:17:35.560 I think I could do this again, you know, And 0:17:35.640 --> 0:17:38.679 so we started talking and and then we just started 0:17:38.680 --> 0:17:41.240 you know, making music, like honestly right, and I think, 0:17:41.480 --> 0:17:43.600 you know, when it comes to rolling out an announcement 0:17:43.640 --> 0:17:45.919 for one of our members, like one one thing we 0:17:46.080 --> 0:17:49.560 considered was like we wanted to take his brand and 0:17:49.240 --> 0:17:53.119 it be gaming and music simultaneously. Not you're a gamer 0:17:53.240 --> 0:17:55.359 trying to do music or you coming out as a 0:17:55.440 --> 0:17:57.520 DJ music, trying to do you know, trying to game. 0:17:57.600 --> 0:18:00.359 So we really solidified him, got him stream with a 0:18:00.359 --> 0:18:02.200 lot of our you know a lot of our members, 0:18:02.280 --> 0:18:05.040 just solidifying him on the game inside in the meanwhile, 0:18:05.119 --> 0:18:07.720 this is before announcement, but in the meanwhile making music 0:18:07.760 --> 0:18:10.280 and getting ready for his launching announcement, and you know, 0:18:10.840 --> 0:18:12.000 litt Dirk wanted. 0:18:11.720 --> 0:18:13.320 To do some game and stuff with Phase. 0:18:13.400 --> 0:18:17.040 He had aspirations to launch a OTF gaming, So we 0:18:17.080 --> 0:18:19.040 did some content with him, and we were just like, hey, 0:18:19.119 --> 0:18:20.600 you know, while we ad it, why don't we make 0:18:20.600 --> 0:18:23.600 a record, you know, and then we do future on 0:18:23.680 --> 0:18:27.439 there and just just experimenting with our platforms, right, like 0:18:27.480 --> 0:18:30.000 not really there's no real pressure as far as like 0:18:30.040 --> 0:18:32.320 having to have a hit record. It's just like, what's 0:18:32.320 --> 0:18:33.959 something we want to do. You know, we have our 0:18:33.960 --> 0:18:37.399 own platforms, our own marketing power, and so yeah, it 0:18:37.440 --> 0:18:39.160 was just you know, that was kind of yeah. 0:18:39.200 --> 0:18:41.199 I mean, it's interesting, right if he made when he 0:18:41.240 --> 0:18:43.240 makes the record, and let's say he's on Twitch and 0:18:43.240 --> 0:18:46.080 a million people are watching and yea, yeah, yeah, that's. 0:18:45.960 --> 0:18:47.200 A million listens, No exactly. 0:18:47.240 --> 0:18:49.919 Well, yeah, well the music industry is figuring out what 0:18:49.960 --> 0:18:50.440 that means. 0:18:50.480 --> 0:18:52.760 But yeah, yeah, that's what That's what I think. 0:18:53.880 --> 0:18:54.919 So let me ask you this. 0:18:55.080 --> 0:19:00.920 Yeah, the revenue model for Phase sure, because obviously to 0:19:01.000 --> 0:19:05.479 have a billion dollar valuation is interesting, but there's revenue 0:19:05.520 --> 0:19:07.639 that's coming in, right, So can you talk about a 0:19:07.640 --> 0:19:10.840 few streams of revenue that Phase clan? 0:19:10.920 --> 0:19:14.520 Actually yeah, I mean I think number one first and 0:19:14.560 --> 0:19:17.320 foremost is, you know, we participate with our creators. They 0:19:17.359 --> 0:19:20.199 have their own businesses, you know, and a lot of 0:19:20.200 --> 0:19:22.919 it is you know, ad sense driven through YouTube and 0:19:23.000 --> 0:19:26.679 through Twitch, and we we also have the ability to 0:19:26.680 --> 0:19:29.639 bring them brand deals. Right, so it's almost like, you know, 0:19:29.760 --> 0:19:33.040 all of our creators have their own siloed businesses on 0:19:33.080 --> 0:19:35.080 their own, but we participate in them. 0:19:34.920 --> 0:19:36.920 So it's almost like a label, right. 0:19:37.119 --> 0:19:40.560 Yeah, yeah, you know, I wanted to talk about that 0:19:40.600 --> 0:19:43.720 because that's interesting. The key with that is unity. Sure, 0:19:43.880 --> 0:19:45.480 The key with that is unity. I was just having 0:19:45.480 --> 0:19:48.359 a conversation with somebody. We're not a lot of times 0:19:48.359 --> 0:19:51.879 we lack unity, and it wouldn't have had a billion 0:19:51.920 --> 0:19:55.320 dollar valuation if each member was a solo artist doing 0:19:55.359 --> 0:19:56.080 their own things. 0:19:56.160 --> 0:19:56.680 Yeah. 0:19:56.800 --> 0:19:58.800 So it's like, you got how many members is in Phase? 0:19:59.040 --> 0:20:01.440 Uh, we're eighty So. 0:20:01.359 --> 0:20:03.400 You have eighty members, and like you said, now it's 0:20:03.400 --> 0:20:06.520 a collective. Everybody's doing their own thing, but it all 0:20:06.640 --> 0:20:10.720 kind of falls on the umbrellas. Phase yeah, phase, you know, 0:20:10.840 --> 0:20:13.600 give them support, but also they're part of the revenue 0:20:13.640 --> 0:20:18.439 share because they give them exposure. And now instead of 0:20:18.480 --> 0:20:22.120 one person getting a ten million dollar deal, one company 0:20:22.440 --> 0:20:25.920 has a one billion dollar valuation. Yes, so there's power 0:20:26.200 --> 0:20:28.640 in collective economics. 0:20:28.040 --> 0:20:31.359 Absolutely, and also powering you know, skinning the game, you 0:20:31.359 --> 0:20:33.399 know what I mean. Like, like I think for a 0:20:33.440 --> 0:20:36.840 long time, a lot of just you know, traditional businesses, 0:20:36.920 --> 0:20:40.600 you know, they don't let their artists participate, you know 0:20:40.640 --> 0:20:42.720 what I mean. And so they're helping us build a brand, 0:20:42.760 --> 0:20:46.600 build a company, and we make sure we do business 0:20:46.640 --> 0:20:48.360 with them accordingly, you know what I mean. That's part 0:20:48.359 --> 0:20:50.600 of my job is to make sure we balance that ship. 0:20:51.040 --> 0:20:54.040 And you know, as just scaling, raising money, you know, 0:20:54.160 --> 0:20:56.479 making money. Other ways we make money is merch, right, 0:20:56.560 --> 0:20:58.440 Like I see you guys killing it on the merch side. 0:20:58.440 --> 0:21:00.840 So we'll get to a we're gonna get to the 0:21:00.920 --> 0:21:01.440 version of a set. 0:21:01.520 --> 0:21:03.560 But you know there's all these different pots and you 0:21:03.600 --> 0:21:05.960 know we're generating money on that level. But they're they're 0:21:06.000 --> 0:21:07.840 the ones that are supporting it, they're the ones getting 0:21:07.840 --> 0:21:10.240 behind it, they're pushing it. They put Phase in front 0:21:10.240 --> 0:21:12.520 of their name, and that really means something. And I 0:21:12.560 --> 0:21:15.040 think that you know on our on, you know, from 0:21:15.040 --> 0:21:18.680 a business perspective, making sure that they participate in the company. 0:21:18.800 --> 0:21:19.880 That's that's the major thing. 0:21:20.200 --> 0:21:20.679 Before you go. 0:21:20.720 --> 0:21:23.639 I just want to say something because so now you 0:21:23.760 --> 0:21:27.119 understand why I've studied Phase Clan. Because if you watch 0:21:27.160 --> 0:21:31.040 earn Alesia, see the merch you see we have earned 0:21:31.040 --> 0:21:32.760 a Lisia which is one of the top podcasts in 0:21:32.760 --> 0:21:36.120 the world. We started market Mondays, we started e YL Network, 0:21:36.680 --> 0:21:41.119 e YL University. So now you see the pathway to 0:21:41.280 --> 0:21:42.240 that billion dollars. 0:21:42.760 --> 0:21:46.719 Let's get it right. Just got right to tap it off. 0:21:46.760 --> 0:21:50.639 For that, the valuable lesson is you don't have to 0:21:50.680 --> 0:21:54.560 reinvent the wheel from from a content creation standpoint, because 0:21:54.560 --> 0:21:56.000 I'm sure there's people in here right now that are 0:21:56.040 --> 0:21:58.320 creating content for their brands, that try to build their brands. 0:21:58.680 --> 0:22:01.760 You got eighty people that are under the Face Clan umbrella. 0:22:02.080 --> 0:22:04.360 What's that process like? Is there a schedule, Is there 0:22:04.359 --> 0:22:07.080 a quota that people have to meet? Deadlines that they 0:22:07.119 --> 0:22:09.080 have to meet as far as content, How does that work? 0:22:09.680 --> 0:22:12.600 No, I mean the great thing about it is, I 0:22:12.600 --> 0:22:14.840 mean we have our deliverables for our partners and stuff 0:22:14.880 --> 0:22:16.600 like that. Right for like if we do a deal 0:22:16.680 --> 0:22:19.000 with you know, McDonald's or you know, we have a 0:22:19.040 --> 0:22:21.720 deal with Nissan and Beats and stuff like that, we 0:22:21.800 --> 0:22:24.119 have to we have to deliver, you know, we have 0:22:24.160 --> 0:22:27.000 to meet our deliverables as an organization. But really for 0:22:27.119 --> 0:22:29.840 each creator, I mean that's how they eat, you know 0:22:29.880 --> 0:22:31.720 what I mean. So it's really like it's based off 0:22:31.720 --> 0:22:35.840 their business. They're gonna like that youth culture, they want 0:22:35.840 --> 0:22:37.680 to work, they want to make money, you know what 0:22:37.720 --> 0:22:39.919 I mean. Like I'm an eighties baby, a lot of 0:22:39.960 --> 0:22:41.280 you know, a lot of yeah, a lot of a 0:22:41.280 --> 0:22:48.440 lot of yeah saying, but like you know, I'm not knocking. 0:22:48.520 --> 0:22:53.879 I think you know that generation, my generation. There's a 0:22:53.920 --> 0:22:56.199 lot that we that we bring to the table as 0:22:56.200 --> 0:22:58.359 far as being a bridge between two you know, like 0:22:58.400 --> 0:22:59.800 more of like a boomer. 0:23:00.000 --> 0:23:03.399 Culture and Gen X, but like our gen Z. 0:23:03.560 --> 0:23:08.040 Sorry, but you know, overall, a lot of eighties babies 0:23:08.080 --> 0:23:09.560 didn't want to make money like that, you know what 0:23:09.640 --> 0:23:11.560 I mean, Like when you get in your creative bag, 0:23:11.600 --> 0:23:13.920 and you start thinking about like you don't really want to, 0:23:14.080 --> 0:23:15.760 you know, It's like that whole artist. 0:23:17.119 --> 0:23:17.840 Earners. What's up? 0:23:17.920 --> 0:23:20.439 You ever walk into a small business and everything just 0:23:20.560 --> 0:23:23.760 works Like the checkout is fast, the receipts are digital, 0:23:24.280 --> 0:23:27.240 tipping is a breeze, and you're out the door before 0:23:27.240 --> 0:23:31.399 the line even builds odds are they're using Square. We 0:23:31.560 --> 0:23:34.119 love supporting businesses that run on Square because it just 0:23:34.160 --> 0:23:37.399 feels seamless. Whether it's a local coffee shop, a vendor 0:23:37.440 --> 0:23:39.680 at a pop up market, or even one of our 0:23:39.760 --> 0:23:43.400 merch partners, Square makes it easy for them to take payments, 0:23:43.640 --> 0:23:47.359 manage inventory, and run their business with confidence, all from 0:23:47.440 --> 0:23:50.840 one simple system. 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Hiring Indeed is 0:26:04.960 --> 0:26:05.639 all you need. 0:26:06.200 --> 0:26:08.320 That artist thing right in this generation, they want to 0:26:08.359 --> 0:26:12.360 make money, and but they there's a very specific way 0:26:12.400 --> 0:26:16.000 to monetize what they do, and they make sure that 0:26:16.119 --> 0:26:19.080 culture and their and their and their community and their 0:26:19.119 --> 0:26:21.840 audiences at the at the at the forefront of what 0:26:21.880 --> 0:26:24.200 they care about right over over over money. 0:26:24.200 --> 0:26:27.199 But but in general they do what they need to do, 0:26:27.240 --> 0:26:27.800 you know what I mean? 0:26:27.800 --> 0:26:30.560 And yeah, if you don't move your feet, yeah yeah, 0:26:30.560 --> 0:26:31.760 and then yeah yeah. 0:26:31.800 --> 0:26:35.080 So from you mentioned, I want to talk about brand partnerships, yeah, 0:26:35.400 --> 0:26:38.720 and trying to get understanding of the selection process and 0:26:38.920 --> 0:26:41.560 trying to figure out which member will blow we'll fit 0:26:41.640 --> 0:26:43.919 with which brands. So you said McDonald's, I know you 0:26:43.960 --> 0:26:47.080 had Nissan NFL. You did a deal with Beesbadre. I'm 0:26:47.080 --> 0:26:48.440 sure you had a part to do with that, being 0:26:48.440 --> 0:26:50.680 that you were there, you had a DC comic which 0:26:50.720 --> 0:26:53.000 was incredible. Yes, uh, and then you did a deal 0:26:53.000 --> 0:26:55.639 with Manchester City, which is a soccer club. So what 0:26:55.800 --> 0:26:59.080 is the process in trying to find the brands or 0:26:59.240 --> 0:27:01.080 obviously at this point maybe brands will come to you 0:27:01.359 --> 0:27:03.720 and figure out which phlease clam member we'll fit with 0:27:03.760 --> 0:27:04.240 which brand. 0:27:04.480 --> 0:27:06.840 Yeah, I mean there's a lot. 0:27:06.920 --> 0:27:09.840 I don't know, There's just a lot of opportunity and ideas, 0:27:09.880 --> 0:27:12.560 you know, So I think the selection process really comes 0:27:12.600 --> 0:27:14.680 down to, like, you know, we've got a great head 0:27:14.720 --> 0:27:17.280 of marketing Xavier Ramos, who like comes from the music 0:27:17.320 --> 0:27:21.040 business and just has understands our brand. He's kind of 0:27:21.080 --> 0:27:22.840 like our protector of our brand and he and he 0:27:22.880 --> 0:27:24.959 sources a lot of those opportunities. A lot of it 0:27:25.000 --> 0:27:27.480 comes in from, you know, from talent and stuff like that. 0:27:27.560 --> 0:27:29.760 From the talent that want to be in that campaign 0:27:29.840 --> 0:27:30.359 or something like that. 0:27:30.400 --> 0:27:33.720 You know, they'll have an idea. But I think, you know, 0:27:33.760 --> 0:27:35.760 as far as like who we're partnering. 0:27:35.320 --> 0:27:39.680 With, our sales team is bringing in just giant you know, opportunities, 0:27:39.680 --> 0:27:41.119 and then we sit down in the room's like a 0:27:41.119 --> 0:27:43.320 red light green light meeting, or we all sit down 0:27:43.359 --> 0:27:45.280 and figure out if it makes sense for our business. 0:27:45.520 --> 0:27:47.480 There's two things, the brand and the business, and those 0:27:47.520 --> 0:27:51.320 two things generally don't go together very well when you're 0:27:51.359 --> 0:27:54.320 making decisions like that, right, so you have to there's 0:27:54.320 --> 0:27:56.560 a cadence. There's a cadence to doing enough shit. 0:27:56.400 --> 0:27:56.880 For your brand. 0:27:56.880 --> 0:27:59.159 Excuse me sorry, enough stuff for your brand, and then 0:27:59.160 --> 0:28:01.560 there's enough and then you have to do what's right 0:28:01.600 --> 0:28:03.760 for your bank accounting for and for the business right. 0:28:03.800 --> 0:28:06.880 And so that's really how we assess it. 0:28:07.560 --> 0:28:10.639 So talk about managing personally, I mean, it's hard to 0:28:10.720 --> 0:28:14.680 manage ten people, five people, yeah, eighty people, eighty young people. 0:28:14.680 --> 0:28:18.080 And that's something that as your business skills, it's becomes 0:28:18.080 --> 0:28:21.240 more and more difficult. You got stars and they got egos. 0:28:22.080 --> 0:28:24.320 How is it to manage that? And how is it 0:28:24.359 --> 0:28:26.960 to keep them focused that no matter how big you get, 0:28:27.000 --> 0:28:28.680 you still got to be under the brand. 0:28:30.760 --> 0:28:31.280 It's hard. 0:28:32.440 --> 0:28:34.280 I don't know, it's hard that you know. We have 0:28:34.320 --> 0:28:36.280 a whole talent team. That's what they do. They make 0:28:36.320 --> 0:28:39.800 sure they're managing the talent, managing expectations, you know, helping 0:28:39.840 --> 0:28:42.320 them drive their careers. Like it's a it's a full 0:28:42.360 --> 0:28:47.080 time job working with talented young creators that they have 0:28:47.200 --> 0:28:50.040 their own understanding and algorithms that they live by for 0:28:50.120 --> 0:28:52.760 their business and what they do and and we have 0:28:52.840 --> 0:28:55.880 to match that. So it's a lot of communication and translation. 0:28:56.000 --> 0:28:58.760 You know what I mean that is, that's I think 0:28:58.800 --> 0:29:02.280 the key to success on the outside is just managing expectations, 0:29:02.280 --> 0:29:03.200 communication and. 0:29:03.120 --> 0:29:04.400 Having a related to trust. 0:29:04.880 --> 0:29:07.600 You gotta have trust, right, So no talent is going 0:29:07.640 --> 0:29:10.320 to follow you if you if they don't trust you, 0:29:10.720 --> 0:29:12.360 And so that's that's what we do. 0:29:12.760 --> 0:29:14.640 Yeah, one of the big things we had our basel 0:29:15.400 --> 0:29:17.600 and there's a new form of art right. NFTs have 0:29:17.680 --> 0:29:21.200 taken over the landscape over the past year. The metaverse 0:29:21.280 --> 0:29:24.200 is here, right, And we spoke about the metaverse. If 0:29:24.240 --> 0:29:25.920 we're in the gaming we've seen the metal I feel 0:29:25.920 --> 0:29:27.239 like we've been in the metaverse. We've been in there, 0:29:27.360 --> 0:29:31.280 We've been with and Fortnite. We've been in this metaverse, Sims. So, 0:29:31.360 --> 0:29:35.640 what role does Phase Clan play in the forward thinking 0:29:35.680 --> 0:29:38.000 of the future thinking of the metaverse in your opinion? 0:29:41.000 --> 0:29:46.680 Yeah, so I think I mean, look, the metaverses up 0:29:46.760 --> 0:29:50.760 until this point have been video games metaverse, right, so 0:29:50.880 --> 0:29:55.960 like Epic you know with Fortnite, you know, Activision will 0:29:56.000 --> 0:29:56.560 call of duty. 0:29:57.320 --> 0:29:57.440 Uh. 0:29:57.680 --> 0:29:59.600 So I think that you know, we have the innate 0:29:59.640 --> 0:30:01.760 knowledge as far as what phase plan or. 0:30:01.720 --> 0:30:03.680 Any other gaming organization, you know what I mean. 0:30:03.760 --> 0:30:07.160 Like, I think that there's the innate knowledge there where 0:30:07.360 --> 0:30:10.120 you know, you can maneuver in that world and quickly 0:30:10.200 --> 0:30:13.000 understand it as a platform, a new social media and 0:30:13.000 --> 0:30:15.880 what it brings to the table with spatial audio and 0:30:15.920 --> 0:30:17.560 being able to meet people in the metaverse. 0:30:18.600 --> 0:30:20.000 I ultimately think that. 0:30:22.040 --> 0:30:27.240 Game theory, how to gamify n f t s, how 0:30:27.240 --> 0:30:31.600 to gamify experiences, uh is what's gonna win and so 0:30:31.960 --> 0:30:34.960 uh or be one of the main components in the metaverse. 0:30:35.000 --> 0:30:37.120 And so you know, when you get a when you 0:30:37.200 --> 0:30:40.000 sit a table, you know, sit a bunch of gamers 0:30:40.000 --> 0:30:42.360 down at a table and you start talking game theory 0:30:42.400 --> 0:30:45.080 and why you know, how things should be gamified, it's 0:30:45.120 --> 0:30:47.880 pretty fun and you get some answers really fast. So 0:30:48.720 --> 0:30:51.280 I think that, you know, for us, that's that's what 0:30:51.320 --> 0:30:53.960 we're most interested in. Is like you know, you're starting 0:30:53.960 --> 0:30:56.440 to see like, okay, the art world really blew up 0:30:56.480 --> 0:30:58.160 on the you know, on the n FT side, and 0:30:58.160 --> 0:31:00.440 and and it's beautiful I think, you know, on the 0:31:00.440 --> 0:31:02.840 collectible side in the NFT world, like people are really 0:31:02.920 --> 0:31:05.800 understanding that and just experience you get to get through, 0:31:05.880 --> 0:31:08.800 you know, the way these NFTs unlock you know, a 0:31:08.800 --> 0:31:11.160 certain like an affinity program or like a fan club, 0:31:11.240 --> 0:31:13.040 you know, where you get you know, you get access 0:31:13.080 --> 0:31:15.960 to certain things by holding holding these NFTs. And the 0:31:16.040 --> 0:31:21.480 next level is gamification and monetization of NFTs. Right, You're 0:31:21.480 --> 0:31:23.760 starting to see and I'm not saying that these things 0:31:23.760 --> 0:31:25.720 are you know, I'm not saying these things are the way, 0:31:25.760 --> 0:31:28.080 but like you see something like Wolf Game, which is 0:31:28.120 --> 0:31:32.480 a huge NFT project where you're literally gamifying these NFTs 0:31:32.520 --> 0:31:35.240 now and being able to create tokens and monetize that 0:31:35.360 --> 0:31:37.720 and use it in the game or swap out for 0:31:37.800 --> 0:31:39.960 eth A lot of stuff like that that's coming down 0:31:40.000 --> 0:31:40.560 the pipeline. 0:31:40.600 --> 0:31:42.520 I think that's what you know, that's where we'll live. 0:31:43.360 --> 0:31:46.280 That really ties to a crypto too. Yeah, that's when 0:31:46.280 --> 0:31:49.720 we got introduced to what was a crypto for games, 0:31:50.240 --> 0:31:54.120 Tron Tron. Yeah, and now, when I got introduced to 0:31:54.120 --> 0:31:56.920 Tron in twenty seventeen, I was obsessed with Yeah, that 0:31:57.040 --> 0:31:59.720 was Troy's favorite crypto for a while. But the reason 0:31:59.720 --> 0:32:02.680 why understood Tron justin Sun is the guy, right, that's 0:32:02.720 --> 0:32:05.200 the son yep, it is because I understood how big 0:32:05.240 --> 0:32:07.440 gaming was, so that was their whole thing is to 0:32:07.480 --> 0:32:11.120 become the token or the coin for the gaming community 0:32:11.120 --> 0:32:12.560 and you can use it for games. So I'm like, 0:32:12.640 --> 0:32:15.080 this is a no brainer. It hasn't really worked out 0:32:15.120 --> 0:32:16.200 the way we thought it would. 0:32:16.440 --> 0:32:18.960 It hasn't. It's not over and say the least, to 0:32:18.960 --> 0:32:20.400 say the least, but I was there. 0:32:20.600 --> 0:32:22.680 What you're just talking about as far as the gamification 0:32:22.840 --> 0:32:28.000 of NFTs, and plays right in line with something like that, 0:32:28.040 --> 0:32:31.680 because you're gonna need currency to actually play it. And 0:32:31.720 --> 0:32:34.840 then if there's a native crypto that's designed for that 0:32:35.040 --> 0:32:38.040 for the gamification of NFTs, and that's like a home run. 0:32:38.280 --> 0:32:40.200 I think we're a great ideas because you're but with 0:32:40.320 --> 0:32:43.160 great ideas, sometimes they happen too soon, right, So it 0:32:43.160 --> 0:32:45.360 we'd be like trying to introduce Tesla in two thousand 0:32:45.400 --> 0:32:48.120 and seven. The world wasn't ready for it, right, But 0:32:48.160 --> 0:32:50.720 if you look at Tesla in twenty twenty one, yeah, sure, 0:32:50.800 --> 0:32:53.120 it's past every car company in the world. And so 0:32:53.240 --> 0:32:55.000 the game why I thought it was going to be 0:32:55.000 --> 0:32:57.040 a great idea was because I understood the League of 0:32:57.120 --> 0:33:00.680 Champions and I'm like, we don't play it as adults, 0:33:00.680 --> 0:33:03.160 most of us don't, but there's a huge population that 0:33:03.200 --> 0:33:04.840 play it, and they play it on their phone, right 0:33:04.960 --> 0:33:06.480 and when they're in the game, you're stuck in it 0:33:06.520 --> 0:33:08.600 and you need you need the top and so is 0:33:08.640 --> 0:33:09.720 that what you're looking at? 0:33:09.800 --> 0:33:12.040 Yeah, I mean, yeah, play to earn, you know, play 0:33:12.080 --> 0:33:13.720 to earn. That's a that's the future, you know what 0:33:13.760 --> 0:33:16.480 I'm saying. I even think for like, you know, I 0:33:16.480 --> 0:33:19.840 think countries are you're seeing it, countries embracing play to earn. 0:33:19.720 --> 0:33:21.680 And and and and. 0:33:22.080 --> 0:33:26.760 Communities being able to create value in an ecosystem through 0:33:27.280 --> 0:33:30.200 dows through you know, play to earn system stuff like that. 0:33:30.240 --> 0:33:32.480 Like that's what that's actually really important outside of game. 0:33:32.520 --> 0:33:36.240 It's just really important to you know, low income communities 0:33:36.280 --> 0:33:38.760 and and and and countries that are you know, where 0:33:38.760 --> 0:33:42.520 where their currencies are are are hurting and they got 0:33:42.560 --> 0:33:44.000 to figure out, you know, another option. 0:33:44.160 --> 0:33:46.960 So yeah, I think, you know, play to earn. 0:33:47.040 --> 0:33:49.440 I think we're gonna you know, uncover new phase members 0:33:49.440 --> 0:33:52.640 of like when it comes to the talent that's gonna 0:33:52.720 --> 0:33:54.959 come into play now, a whole new talent pool of 0:33:55.000 --> 0:33:57.880 like play to earn, you know, like beasts, you know 0:33:57.920 --> 0:33:58.320 what I mean. 0:33:58.400 --> 0:33:59.600 So I think it's gonna be interesting. 0:33:59.640 --> 0:34:01.760 I think finding that new world of talent and the 0:34:01.760 --> 0:34:03.440 metaversus is gonna be fun. 0:34:04.080 --> 0:34:06.520 The e y L coin oh was coming so down. 0:34:06.560 --> 0:34:09.080 It was just about doubt out the day. Yep. It's crazy. 0:34:09.160 --> 0:34:11.360 All of these conversations all all. 0:34:11.200 --> 0:34:13.280 Convert Yeah, they all converged, I think, yeah. 0:34:13.200 --> 0:34:14.480 Yeah, yeah. 0:34:14.640 --> 0:34:17.280 Let me ask you this, as far as for content creators, 0:34:17.320 --> 0:34:18.400 you talked about Twitch. 0:34:19.360 --> 0:34:20.680 Everything changes so much. 0:34:21.080 --> 0:34:23.160 I just even found out about Twitch like this year, 0:34:23.560 --> 0:34:25.400 and I realized I didn't realize how big it was. 0:34:25.719 --> 0:34:28.480 And then of course TikTok. So would you guys have 0:34:28.560 --> 0:34:31.440 so many followers on all different platforms. What are your 0:34:31.440 --> 0:34:35.360 thoughts if somebody was creating content today, what platform should 0:34:35.400 --> 0:34:36.160 they focus on? 0:34:38.800 --> 0:34:41.719 Twitch for sure? Twitch for sure. I think Twitch has 0:34:41.719 --> 0:34:44.799 been a gaming platform up until this point. But you know, 0:34:45.040 --> 0:34:47.920 just seeing the ways that you can make a business 0:34:47.960 --> 0:34:50.400 there and and and and get yourself out there and 0:34:50.440 --> 0:34:54.080 grow an audience. I think Twitch is very important. I think, 0:34:54.200 --> 0:34:56.640 you know, from a community level, like like just making 0:34:56.680 --> 0:34:59.719 sure you're communing with communicating with your fans through discord, 0:35:00.480 --> 0:35:02.759 I think, you know discord. If you're not really you know, 0:35:02.880 --> 0:35:05.279 building there, you might you know, you just might want 0:35:05.320 --> 0:35:14.200 to look at building an audience there. Let's see TikTok, TikTok. Yeah, absolutely, TikTok. 0:35:14.520 --> 0:35:16.040 I mean, but you know, and then and then it's 0:35:16.120 --> 0:35:18.759 leading into places like you know, again, this space. 0:35:18.560 --> 0:35:19.400 Is moving so fast. 0:35:19.440 --> 0:35:21.520 But like i'd look up and start looking at these 0:35:21.520 --> 0:35:24.640 different meta versus sandbox, you know, decentraland. 0:35:25.480 --> 0:35:27.239 You know meta when they roll out in a. 0:35:27.200 --> 0:35:31.120 Certain level, like like right now is the time to 0:35:31.239 --> 0:35:33.799 learn all these platforms and get ahead and really and 0:35:33.840 --> 0:35:37.200 really you know, educate yourself and and create new brands 0:35:37.200 --> 0:35:40.360 like doing what's been done. That's cool as a good foundation, 0:35:40.480 --> 0:35:42.600 but like we we're living in a time that like 0:35:42.960 --> 0:35:45.520 I mean, this hasn't happened in thirty five years, you 0:35:45.520 --> 0:35:47.040 know what I mean, what we're seeing, we're seeing a 0:35:47.480 --> 0:35:49.799 like when those stars align as far as like a 0:35:49.840 --> 0:35:53.680 financial revolution, you know, uh, you know Web three point 0:35:53.680 --> 0:35:57.279 a new a new evolution on the web. All these 0:35:57.280 --> 0:36:00.239 things are shifting at the same time, Like like will 0:36:00.280 --> 0:36:02.480 you know, start looking at these new platforms and figuring 0:36:02.480 --> 0:36:06.600 out ways to build things because you know it's to 0:36:06.760 --> 0:36:11.040 be it's to be you know, identified what what's what? 0:36:11.120 --> 0:36:12.600 Yet, you know what I mean, come up with anything. 0:36:12.640 --> 0:36:14.040 I was like coming off top of the head the 0:36:14.080 --> 0:36:15.880 other day about something I wanted to do in meta 0:36:16.000 --> 0:36:16.840 and people were sitting. 0:36:16.680 --> 0:36:18.000 Around like uh huh oh yeah yeah. 0:36:18.200 --> 0:36:20.600 I was like, shit, I'm plitting there like okay, you 0:36:20.640 --> 0:36:23.480 know what I mean, just being creative with what you're seeing. 0:36:23.520 --> 0:36:27.080 And but yeah, you know twitch TikTok discord. I think 0:36:27.080 --> 0:36:29.080 those are I think those are the major ones you 0:36:29.160 --> 0:36:30.600 just got mitter Twitter for sure. 0:36:30.640 --> 0:36:33.000 Obviously I just started thinking now and maybe this is 0:36:33.000 --> 0:36:34.880 a plan because I'm thinking about the future growth of 0:36:34.880 --> 0:36:39.200 the brand. Obviously the ey l House was comes from 0:36:39.239 --> 0:36:42.680 the Phase house. Shout out to y'all. Okay, but I'm 0:36:42.680 --> 0:36:46.319 thinking the centraland sandbos. Are we buying digital real estate 0:36:46.400 --> 0:36:48.880 with the with the plan? And if so, are these 0:36:48.920 --> 0:36:50.440 type of lessons being taught because I know you have 0:36:50.480 --> 0:36:52.840 Phase Academy, maybe that's something different. Can you explain what 0:36:52.880 --> 0:36:55.200 that is and if you're interested in the digital real estate? 0:36:55.440 --> 0:36:59.040 Yeah, so Phase Academy is just a program that we put, 0:36:59.520 --> 0:37:02.960 you know, put potential Phase members through. It's ran by 0:37:03.040 --> 0:37:05.480 Darren Yan, our head of Talent, and it's really just 0:37:05.560 --> 0:37:08.920 like you know, preparing them for what it means to 0:37:08.960 --> 0:37:11.040 be a Phase member and have those kind of eyeballs 0:37:11.080 --> 0:37:14.759 on you and do media training and you know, you know, 0:37:14.800 --> 0:37:17.240 it's really testing out who you are as a person 0:37:17.360 --> 0:37:20.680 a little bit more digger, uh deeper dive for us 0:37:20.760 --> 0:37:23.360 as far as who you are as a human, you know, 0:37:23.520 --> 0:37:25.520 to make sure that you know it's a right match. 0:37:25.920 --> 0:37:28.400 So we put them through Phase Academy and you know, 0:37:28.440 --> 0:37:30.359 we have a lot of our heads of departments come 0:37:30.400 --> 0:37:32.839 and sit with whoever we have in the academy at 0:37:32.840 --> 0:37:36.360 that point, from PR to marketing to explain our business, 0:37:36.440 --> 0:37:38.640 let them know what they're in for right and then 0:37:38.680 --> 0:37:41.719 again also check them out for a longer period of time, 0:37:41.800 --> 0:37:43.399 make sure that it's a that it's a match. 0:37:44.680 --> 0:37:45.759 Yeah. 0:37:45.800 --> 0:37:49.839 And then oh my bet, yeah, the digital real estate thing, yes, 0:37:49.880 --> 0:37:52.040 the answers yes, I. 0:37:53.560 --> 0:37:57.640 Yeah, yeah, I think that. The gaming world. Let me 0:37:57.640 --> 0:38:00.800 ask you this, do you feel concerned at all? Because 0:38:00.800 --> 0:38:03.719 I feel like a lot of people have become addicted 0:38:03.760 --> 0:38:04.680 to video games. 0:38:04.840 --> 0:38:07.960 It is very addicting. So I have a two part 0:38:08.040 --> 0:38:09.040 question to this a. 0:38:09.960 --> 0:38:13.640 Is there any level of concern for how fast video 0:38:13.680 --> 0:38:16.600 game culture has grown? And we talk about the metaverse 0:38:16.640 --> 0:38:20.600 where people could potentially like live in the metaverse more 0:38:20.680 --> 0:38:22.319 than they're actually living in physical world. 0:38:22.600 --> 0:38:23.880 It's almost kind of happening now. 0:38:23.880 --> 0:38:25.600 If you have a kid that's played video games, they're 0:38:25.600 --> 0:38:27.320 playing video games all day, every day. 0:38:27.480 --> 0:38:29.000 So what's your thoughts on that. 0:38:30.800 --> 0:38:33.200 I think it's a double edged sword for sure, you know, 0:38:33.360 --> 0:38:35.920 I think that, you know, growing up, you know, my 0:38:36.000 --> 0:38:38.440 parents make sure I'm outside and you know, doing you know, 0:38:38.800 --> 0:38:40.880 playing for a certain amount of time, and they wouldn't 0:38:40.920 --> 0:38:43.319 really let me, you know, play video games as much. 0:38:43.360 --> 0:38:46.480 But to the flip side of that, there wasn't like 0:38:46.520 --> 0:38:48.600 an option to really make money like that, you know 0:38:48.640 --> 0:38:50.480 what I mean, or like have a business like like 0:38:50.520 --> 0:38:54.399 gaming like that wasn't an option. So I will say 0:38:54.400 --> 0:38:58.359 that outside of gaming, if you think about the next jobs. 0:38:58.080 --> 0:38:59.279 That are going to be coming up in the in 0:38:59.320 --> 0:39:03.240 the future, it's going to be mainly digital based jobs, 0:39:03.280 --> 0:39:06.520 you know what I mean. And so if you're seeing. 0:39:06.520 --> 0:39:12.359 Your child or godchild or young brother or sister, if 0:39:12.360 --> 0:39:16.360 you're seeing them have talents and nate talent in that world, 0:39:17.320 --> 0:39:21.440 it's almost like seeing seeing someone kick a soccer ball 0:39:21.480 --> 0:39:23.319 and then having like true talent, you know what I 0:39:23.320 --> 0:39:25.200 mean early on and you're like and the first thing 0:39:25.239 --> 0:39:26.480 you do is a parent, You're like, oh shit, I 0:39:26.480 --> 0:39:28.760 need to go get them some a soccer ball, a bag, 0:39:29.040 --> 0:39:30.960 some cleats, and we're gonna sign them up right or 0:39:31.000 --> 0:39:33.400 her up. So I think that, you know, if you 0:39:33.480 --> 0:39:35.799 start thinking about what these new jobs are going to be, 0:39:35.800 --> 0:39:37.480 and what and what's going to happen in the future 0:39:37.520 --> 0:39:41.160 as far as business goes, you should lean into some 0:39:41.200 --> 0:39:43.480 of those talents and foster some of that stuff. You know, 0:39:43.520 --> 0:39:46.560 when you see talent there you know my opinion, but 0:39:46.640 --> 0:39:49.120 you obviously you don't want someone just like full blown 0:39:49.600 --> 0:39:52.239 you know, losing somebody to the metaverse right now, I 0:39:52.280 --> 0:39:55.319 don't think that's that's that's that's that's the move. But 0:39:55.320 --> 0:39:58.040 but again I think that people tense up and get 0:39:58.040 --> 0:40:00.080 scared of when they see the amount of time and 0:40:00.080 --> 0:40:04.200 and when they see their kid or or a young person. 0:40:04.239 --> 0:40:05.040 Living like that. 0:40:07.200 --> 0:40:10.080 Again, there's gonna be where the jobs are at right 0:40:10.280 --> 0:40:11.960 if you think about it, like in the future. So 0:40:12.640 --> 0:40:15.520 I think that a lot of that, you know, talent 0:40:15.600 --> 0:40:18.680 seeking on that end is really important, but also balancing 0:40:18.680 --> 0:40:18.960 it out. 0:40:19.000 --> 0:40:21.960 Make sure you know that someone's not just full blow 0:40:22.080 --> 0:40:22.520 gone over there. 0:40:22.520 --> 0:40:24.040 I want, I want to ask your opinion on I 0:40:24.040 --> 0:40:26.680 feel like video games was everything we're talking about now 0:40:26.680 --> 0:40:28.160 with metaverse and all that. A lot of people can't 0:40:28.200 --> 0:40:31.320 understand it, but I understand it because I understand Fortnite, 0:40:31.480 --> 0:40:33.880 and I understand in app purchases, and I understand the 0:40:33.920 --> 0:40:36.120 pressure to make your character. 0:40:35.960 --> 0:40:38.120 Holda holda How many parents we got in here right now? 0:40:39.480 --> 0:40:41.080 Y'all know about any that purchases for sure? 0:40:41.400 --> 0:40:41.600 Yeah? 0:40:42.840 --> 0:40:45.920 Ninety non charge every two days. Yeah, that's what you're 0:40:45.920 --> 0:40:46.359 talking about. 0:40:46.480 --> 0:40:49.799 So now I really revolutionize the whole business model because before, 0:40:49.880 --> 0:40:52.080 when I played video games, you just buy John Mann 0:40:52.160 --> 0:40:53.879 for fifty dollars whatever, and that's it. 0:40:54.239 --> 0:40:55.440 With Fortnite is free. 0:40:55.560 --> 0:40:58.440 Now these video games are free, but these in app purchases, 0:40:58.480 --> 0:41:01.400 it's like fifty dollars a week, Like there's an unlimited 0:41:01.440 --> 0:41:04.760 amount of money that you could spend. So talk about 0:41:04.800 --> 0:41:08.239 that as far as the how that really transformed, in 0:41:08.280 --> 0:41:11.960 my opinion, the video game culture into billions and billions 0:41:11.960 --> 0:41:12.400 of dollars. 0:41:13.920 --> 0:41:20.240 Yeah, I mean, uh, look when social media came into play, 0:41:20.560 --> 0:41:23.359 I think that was the catalyst to all of this, right, 0:41:23.400 --> 0:41:28.960 and and and and people's digital selves are as important 0:41:29.000 --> 0:41:32.759 than their physical self as far as representation to other people, right. 0:41:32.800 --> 0:41:36.960 And so when you're playing a video game, and and 0:41:37.040 --> 0:41:41.000 it's you know, you get the flex some jersey or 0:41:41.040 --> 0:41:43.239 something that you're wearing in in in Madden, or you 0:41:43.280 --> 0:41:45.040 get to wear you know, get to wear some cool 0:41:45.080 --> 0:41:49.040 sneakers in in in Fortnite, and and and you're streaming 0:41:49.040 --> 0:41:51.840 with your friends as a flex, right and and so 0:41:51.920 --> 0:41:54.680 I just think that you know, social media really really 0:41:54.680 --> 0:41:58.040 plays into that and really really gave us an understanding 0:41:58.080 --> 0:41:59.759 of what our digital self is and what we want 0:41:59.800 --> 0:42:00.840 other people to see. 0:42:01.800 --> 0:42:04.640 I want to know the key to keeping your brand 0:42:04.800 --> 0:42:06.920 as the Pyramier name in the space? 0:42:07.000 --> 0:42:07.120 Right? 0:42:07.120 --> 0:42:10.040 If we think the sports automatically, the first thing we 0:42:10.080 --> 0:42:13.080 think is phase planned. And I know there's other sports 0:42:13.560 --> 0:42:16.920 competition teams, but it's like they're not irrelevant. What has 0:42:17.000 --> 0:42:19.000 been the key to making sure that you're at the 0:42:19.000 --> 0:42:21.839 forefront of this that's your name, that your brand, that 0:42:21.840 --> 0:42:22.960 that f right? 0:42:23.000 --> 0:42:25.160 I did hold on? What is it here that's doing 0:42:25.120 --> 0:42:25.359 it right? 0:42:25.400 --> 0:42:25.920 I got it right? 0:42:26.520 --> 0:42:27.680 I got it right? All right? 0:42:27.719 --> 0:42:29.600 So, how how do we make sure that that that 0:42:29.800 --> 0:42:33.280 f it's entrenching everybody's mind when once they think E gaming. 0:42:34.520 --> 0:42:36.440 Yeah, so I think there's there's a difference. Right. 0:42:36.480 --> 0:42:39.200 There's E sports, which is the professional side of gaming, 0:42:39.480 --> 0:42:40.839 which is more of a franchise. 0:42:41.040 --> 0:42:43.400 You know, a lot of a lot of players. 0:42:43.000 --> 0:42:45.680 Moving around from you know, team to team, and they 0:42:45.719 --> 0:42:50.960 don't really have the time to establish themselves as they 0:42:50.960 --> 0:42:53.280 don't really have the time to give themselves an online 0:42:53.280 --> 0:42:55.719 presence like the amateur gaming. Right, So I always I 0:42:55.719 --> 0:42:58.279 always tell people this, like, imagine, like the physics are 0:42:58.280 --> 0:43:03.040 different in this world, right of imagine if the G 0:43:03.200 --> 0:43:11.479 League Lakers team was more popular than the Lakers, that's 0:43:11.520 --> 0:43:13.920 where that's kind of like where gaming is, right. So, 0:43:14.040 --> 0:43:17.279 like the amateur gamers that have the time to put 0:43:17.280 --> 0:43:20.279 into streaming twelve hours a day in front of their 0:43:20.320 --> 0:43:22.320 fans and stuff like that, they're amateur gamers. 0:43:22.360 --> 0:43:24.720 They're not professional gamers. Professional gamers are. 0:43:24.960 --> 0:43:27.480 Practicing for the next tournament and making sure that they 0:43:27.480 --> 0:43:29.640 can perform at the highest level and win a tournament 0:43:29.840 --> 0:43:31.279 perse right or prize. 0:43:31.960 --> 0:43:36.839 And so you know, I think that I don't know 0:43:36.920 --> 0:43:37.760 as far as. 0:43:39.480 --> 0:43:42.880 Making sure that we're in front of everybody, we just 0:43:42.920 --> 0:43:46.200 look to push a space of gaming in general, gaming 0:43:46.200 --> 0:43:49.160 has not been defined. I think esports has been defined 0:43:49.719 --> 0:43:52.759 to a certain extent, but gaming hasn't been defined culturally. 0:43:52.800 --> 0:43:55.040 And so when we're making moves. 0:43:55.760 --> 0:43:58.239 Or if I'm thinking it's a strategic move we should make, 0:43:58.600 --> 0:44:00.000 I'm thinking about pushing game. 0:44:00.400 --> 0:44:01.960 I'm not thinking about pushing phase plan. 0:44:02.440 --> 0:44:04.720 And when you're in an emerging industry and you're bleeding 0:44:04.800 --> 0:44:08.080 edge company, that's I think the way you should think. 0:44:08.080 --> 0:44:10.879 You need to transcend your own business transit as far 0:44:10.880 --> 0:44:15.160 as thought process goes, transcend your own brand and franchise 0:44:15.239 --> 0:44:17.560 and think about how can I push this space? 0:44:17.760 --> 0:44:17.920 Right. 0:44:18.040 --> 0:44:21.600 So, and there's certain moves that when we make those moves, 0:44:21.600 --> 0:44:26.080 a lot of our quote unquote competitors they make they 0:44:26.080 --> 0:44:28.160 make more money, you know what I mean, Because we're 0:44:28.239 --> 0:44:31.200 unlocking and kicking down certain doors. And those are the 0:44:31.200 --> 0:44:33.279 moves I love to make. And I think that's how 0:44:33.320 --> 0:44:34.640 you I think that's how you achieve that. 0:44:35.080 --> 0:44:37.440 You talked about the cash prizes for some of these ornaments. 0:44:38.040 --> 0:44:39.759 I remember seeing the first time that there was a 0:44:39.800 --> 0:44:43.120 million dollar prize and I was like, Wow, I should 0:44:43.120 --> 0:44:45.040 have kept gaming for the rest of my life. Yeah, 0:44:45.040 --> 0:44:47.960 but now we've seeing like you've taken over the US Open, sure, 0:44:48.080 --> 0:44:49.759 and the prize money is going up. Do you think 0:44:49.760 --> 0:44:52.799 there's a this endless lim because at a certain point, 0:44:53.280 --> 0:44:56.040 I know you were inside author As Stadium in the 0:44:56.120 --> 0:44:57.760 three point two million was the prize. 0:44:57.840 --> 0:44:58.040 Yeah. 0:44:58.120 --> 0:45:01.040 The person who wins the actual US Open gets paid 0:45:01.080 --> 0:45:03.200 the same amount. Yeah, So where do you think this 0:45:03.239 --> 0:45:04.040 prize money is going? 0:45:04.120 --> 0:45:04.760 Is it limitless? 0:45:04.880 --> 0:45:08.160 I don't think it's limitless, but it's it's I think 0:45:08.160 --> 0:45:09.440 it's there's. 0:45:09.200 --> 0:45:11.200 A lot room, a lot of room. There's a lot 0:45:11.200 --> 0:45:15.719 of room. I mean again, gaming is entertainment, you know 0:45:15.760 --> 0:45:16.880 what I mean, it's entertainment. 0:45:16.960 --> 0:45:20.759 So you know, whether or not from whatever age group 0:45:20.760 --> 0:45:23.560 you're from, if you really understand it for yourself, which 0:45:23.560 --> 0:45:25.960 you know, you just have to find ways to correlate 0:45:25.960 --> 0:45:28.239 it to something that you're attracted to on that level, right, 0:45:28.840 --> 0:45:32.000 because this generation sees gaming, you know just like we 0:45:32.120 --> 0:45:34.400 You know, that event is the Super Bowl, you know 0:45:34.400 --> 0:45:37.480 what I mean, and so or the World Cup. And 0:45:37.520 --> 0:45:39.600 I think that you know, when it comes to youth culture, 0:45:40.360 --> 0:45:42.520 that's what they're into, that's what they that's what they 0:45:42.600 --> 0:45:46.480 love watching, that's what they identify with. And and so 0:45:46.680 --> 0:45:50.240 I think the scalability there from a professional esports side. 0:45:50.080 --> 0:45:52.919 Is It's not limitless. I don't think anything is. 0:45:52.840 --> 0:45:58.479 But but it's the potential is great. 0:45:59.040 --> 0:46:01.400 Looks like yeah, yeah, yeah, God, I appreciate. 0:46:01.440 --> 0:46:02.399 I know you got to go, brother. 0:46:02.440 --> 0:46:05.160 But any last thing you want to tell or future 0:46:05.200 --> 0:46:06.400 plans for Phase Clan. 0:46:07.520 --> 0:46:09.200 No, I think we kind of covered it on the 0:46:09.239 --> 0:46:11.400 on the you know, on the NFT side, and and 0:46:11.400 --> 0:46:13.360 and how we're looking at the metaverse. You know, I 0:46:13.360 --> 0:46:17.520 think other than that, you know, maybe just some bits 0:46:17.560 --> 0:46:19.480 on a business level, you know, I think you know 0:46:19.560 --> 0:46:21.319 what I like on you know, as far as my 0:46:21.360 --> 0:46:26.600 personal mantra, Phase Clan is like the ultimate place for 0:46:27.080 --> 0:46:29.359 to me to exercise what I believe in as far 0:46:29.400 --> 0:46:34.360 as bridging the gap between youth culture, even black culture, 0:46:34.840 --> 0:46:38.279 and and and what you know, and and something as 0:46:38.280 --> 0:46:41.719 explosive as gaming. So you know, I really stress you know, 0:46:42.360 --> 0:46:45.319 communicating with young people from youth culture understand, you know, 0:46:45.440 --> 0:46:47.600 talking to your kids, talking to people that live and 0:46:47.680 --> 0:46:50.360 having nate knowledge of of of any of these spaces. 0:46:50.400 --> 0:46:52.080 It's not just gaming, it's you. 0:46:52.040 --> 0:46:54.080 Know, whatever's going to help you drive your business or 0:46:54.080 --> 0:46:57.280 whatever you're on, like, really finding the magic in the middle, 0:46:57.400 --> 0:47:00.480 like communicating with with with youth cultures and portant you 0:47:00.560 --> 0:47:03.400 know what I mean, and and and and That's what 0:47:03.440 --> 0:47:05.600 I'm trying to teach as far as like you know, 0:47:06.280 --> 0:47:09.720 scaling a business, going public, stuff like that, bringing corporations 0:47:09.800 --> 0:47:16.000 and and and and corporate culture and meeting youth culture 0:47:16.719 --> 0:47:19.360 and and honoring it on high just like you would. 0:47:19.440 --> 0:47:21.520 You know, when when I bring in talent or I 0:47:21.600 --> 0:47:22.560 bring in someone to my. 0:47:22.560 --> 0:47:25.400 Creative team or whatever, I'm not asking really what you know, 0:47:25.440 --> 0:47:27.799 I'm not as interested as a resume as I am 0:47:27.840 --> 0:47:30.440 in their talent. And I make sure that they sit 0:47:30.480 --> 0:47:32.600 at the same table as a CFO and a COO 0:47:32.719 --> 0:47:34.600 and we honor what they have to say, just like 0:47:35.000 --> 0:47:37.080 you know, the tippy top of any type of corporate 0:47:37.120 --> 0:47:38.080 structure and who. 0:47:37.920 --> 0:47:38.880 Sits at that table. 0:47:40.120 --> 0:47:44.600 You know, certain companies now have to have many people 0:47:44.640 --> 0:47:47.160 sitting around that big table figuring out like what we're 0:47:47.160 --> 0:47:48.799 going to green light and stuff like that, you know, 0:47:49.360 --> 0:47:51.440 especially with BLM and what happened with a lot you 0:47:51.480 --> 0:47:53.120 know a lot of brands putting stuffut they should have 0:47:53.160 --> 0:47:55.680 put out, and you got to have somebody sitting at 0:47:55.680 --> 0:47:56.840 that table going, hey, what is that? 0:47:57.440 --> 0:47:57.480 No? 0:47:57.640 --> 0:48:00.239 You can't do that right because you need another lens there. 0:48:00.239 --> 0:48:03.479 And so when it comes to youth culture, usually those 0:48:03.480 --> 0:48:06.560 two sides don't talk your corporate America. And then you 0:48:06.640 --> 0:48:08.560 got a bunch of kids that play video games, right, 0:48:08.880 --> 0:48:11.560 how are you going to export product that is meaningful, 0:48:11.600 --> 0:48:14.719 scalable and create a business around that. And so it's 0:48:14.760 --> 0:48:16.759 really about the weight and gold and honor and you know, 0:48:17.680 --> 0:48:20.839 the youth and making sure you can you know, teach them, 0:48:21.080 --> 0:48:22.720 bring them along, and also listen. 0:48:23.160 --> 0:48:25.480 You know I listen a lot. It's mainly what I do. 0:48:25.480 --> 0:48:29.640 Is listen, appreciate you playing, thank you for having me, 0:48:30.200 --> 0:48:31.000 thank you for having. 0:48:30.840 --> 0:48:36.359 Me, my graduates from my school being forced. 0:48:36.320 --> 0:48:41.279 Bad drop drop drop, bad drop drop. 0:48:52.200 --> 0:48:56.080 You just realized your business needed to hire someone yesterday. 0:48:56.600 --> 0:49:00.799 How can you find amazing candidates fast? Easy? Just use 0:49:00.880 --> 0:49:04.160 Indeed stop struggling to get your job posts seen on 0:49:04.280 --> 0:49:08.160 other job sites. With Indeed sponsored jobs, your post jumps 0:49:08.200 --> 0:49:10.520 to the top of the page for your relevant candidates, 0:49:10.760 --> 0:49:13.800 so you can reach the people you want faster. According 0:49:13.840 --> 0:49:17.480 to Indeed data, sponsored jobs posted directly on Indeed have 0:49:17.600 --> 0:49:21.640 forty five percent more applications than non sponsored jobs. 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