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Speaker 3: Traditional businesses, they don't let their artists participate. They're helping
Speaker 3: us build a brand, build a company, and we make
Speaker 3: sure we do business with them accordingly. You know, as
Speaker 3: you're scaling raising money, you know there's all these different
Speaker 3: pots and you know we're generating money on that level.
Speaker 3: But they're they're the ones that are supporting it. They're
Speaker 3: the ones getting behind it, they're pushing it. They put
Speaker 3: phase in front of their name, and that really means
Speaker 3: something from a business perspective, making sure that they participate
Speaker 3: in the company.
Speaker 4: That's that's the major thing.
Speaker 5: My graduates from my school being forced back and drops
Speaker 5: drop Mike, drop back, drop drop.
Speaker 6: So, first and foremost, thank you guys for coming. We
Speaker 6: appreciate youall. This is gonna kick off of a crazy
Speaker 6: three day event. We're gonna talk about tomorrow a little later,
Speaker 6: but today we're gonna focus on what we're about to do,
Speaker 6: and I just want to kind of just give you
Speaker 6: guys the run a show of exactly what's gonna happen. So
Speaker 6: we're gonna have a dope fire side chat with Kyle Henry.
Speaker 6: Then Ally is gonna have a panel about building wealth,
Speaker 6: and then it is gonna be you know, networking vibe.
Speaker 6: We're gonna have art and it's just gonna be a
Speaker 6: whole night full of just good energy and good vib
Speaker 6: Shout out to my brother nineteen Keys in the building.
Speaker 6: Of course, the legendary Many Fresh will be closing the set.
Speaker 6: But shout out to DJ oh Soo for holding us
Speaker 6: down in the open and said she was k yeah, yeah,
Speaker 6: she was rocking for sure. So without further ADU, let's
Speaker 6: get into this. So if you watch market mondays. If
Speaker 6: you watch market Mondays, make some noise.
Speaker 7: Yeah, if you've made some money, watches market Mondays, make
Speaker 7: some noise. My man set up all drinks is on
Speaker 7: him today.
Speaker 8: But yes and yes, and.
Speaker 6: So we talked about Phase Clan before, right, if you
Speaker 6: watch market Mondays, you know, we talked about Phase Plan
Speaker 6: and I got a lot of inspiration from Phase Clan.
Speaker 6: They just got a billion dollar valuation on his spec
Speaker 6: And I got introduced to Phase Clan through my son,
Speaker 6: who was a gamer. And when I really started to
Speaker 6: look into that business model, it just kind of blew
Speaker 6: my mind that these kids was that was, you know,
Speaker 6: playing video games and video game enthusias can a couple
Speaker 6: of years later have a billion dollar valuation and about
Speaker 6: to go public on the stock market. So yeah, that's yeah,
Speaker 6: yeah sure. So when we had the opportunity to talk
Speaker 6: to Kyle, it was a no brainer.
Speaker 8: So Ki is a.
Speaker 6: Chief strategy officer of Phase Clans. So we're gonna have
Speaker 6: a dope conversation about content, about business, about marketing, about
Speaker 6: all that kind of stuff. So without further ado, Ky
Speaker 6: Henry all right, So we're gonna, like I said, we're
Speaker 6: gonna have some fun later on we're going network it's
Speaker 6: a bar and all of that, but for now, this
Speaker 6: is about education, so we need your undivided attention. In
Speaker 6: true ey L fashion, We're gonna drop some gems, give
Speaker 6: some information, and hopefully you know some information that you
Speaker 6: can actually take in using your day to day life.
Speaker 6: So Kyle, first and foremost, thank you for joining us. Brother,
Speaker 6: I appreciate it.
Speaker 4: Check check than for having me, yeah for sure.
Speaker 6: So all right, for anybody that doesn't know, he actually
Speaker 6: comes from a music background. So it used to be
Speaker 6: the manager for Snoop Dogg.
Speaker 5: Yeah, long time ago, long time, Quincy Jones, yes, long
Speaker 5: time ago, ice Cube yeah yeah, long time, like hall
Speaker 5: of Fame, everybody's Hall of fan some legacy talent.
Speaker 6: So how did you make the transition from the music
Speaker 6: business to the game and culture.
Speaker 4: Well, actually it wasn't immediate.
Speaker 3: I think I kind of started that path i'd say
Speaker 3: ten years ago. So I got out of the music
Speaker 3: business in around twenty ten, and I was making a
Speaker 3: slow transition out. But I think initially I understood that
Speaker 3: YouTube was going to be a really big platform for
Speaker 3: music in particular, and so around two thousand and eight
Speaker 3: through twenty ten, I started a company with DJ Ski
Speaker 3: called Ski TV, which was like a lifestyle you know,
Speaker 3: YouTube platform where we would do music videos.
Speaker 4: Behind the scenes content, branded content.
Speaker 3: And so I just started thinking about, you know what
Speaker 3: the digital you know, platforms are going to bring to music.
Speaker 3: So my first step out of the out of the
Speaker 3: music game as a manager and UH and and kind
Speaker 3: of creative sounding board for UH for these artists was
Speaker 3: jumping into YouTube.
Speaker 4: So I did that.
Speaker 3: I sold that company in twenty eleven to a like
Speaker 3: a there's a company called karmel Loop, which is like
Speaker 3: an online street.
Speaker 4: Wear mall in the day. Yeah, Greg Soelco.
Speaker 3: They were raising money to UH to start a TV network,
Speaker 3: and you know, I think they really understood that they
Speaker 3: needed some online viewership to support what they were doing. So,
Speaker 3: you know, they they they wanted to buy YouTube channel.
Speaker 3: At that point, I was ready, I was willing me
Speaker 3: and Ski made that choice and UH and then I
Speaker 3: just transitioned into becoming an entrepreneur and just you know,
Speaker 3: really inserting myself in different industries that I think that
Speaker 3: I thought was gonna kind of converge down down the
Speaker 3: road in the future, you know. So I got into uh,
Speaker 3: consumer electronics, I helped Monster Cable do you know, do
Speaker 3: their deal with uh with Interscope for beats by Dre
Speaker 3: and so you know, me and Ski did that together,
Speaker 3: and then uh, you know, after that, got into creating
Speaker 3: our own head for company called Soul Republic, you know,
Speaker 3: and just really just trying to trying to understand consumer
Speaker 3: electronics lifestyle products on that level, you know, figure out
Speaker 3: how to get your product you know, placed in Target
Speaker 3: and Best Buy and Apple back then, and just understand
Speaker 3: channel marketing and just honestly just educated myself through through
Speaker 3: being an entrepreneur. So yeah, got into consumer electronics, got
Speaker 3: into fashion. I started a brand called a Noir with
Speaker 3: Rob Garcia back in twenty thirteen, and then I started
Speaker 3: a marketing company called Milk and Honey back in the day,
Speaker 3: and so yeah, and that just eventually led me to gaming, right,
Speaker 3: which was you know, i'd say two years ago. I
Speaker 3: started having conversations with Lee Trink, who's the CEO of
Speaker 3: fase Clan. I had met him back in my music
Speaker 3: days about you know, back in two thousand and eight
Speaker 3: at a management company he was a partner at. So
Speaker 3: we just started talking and I realized that gaming was
Speaker 3: the true convergence of all the things I had educated
Speaker 3: myself in as an entrepreneur over the past ten years,
Speaker 3: and so I just made the jump, right, Like I
Speaker 3: didn't really fully understand at that point, you know, the
Speaker 3: ins and outs of the professional side of gaming and
Speaker 3: stuff like that.
Speaker 4: I need to educate myself more on that.
Speaker 3: But culturally outside of game, you know, the professional side
Speaker 3: of gaming, the lifestyle side of it. I think I
Speaker 3: was prepared to kind of have like a fifty thousand
Speaker 3: you know foot view of you know, brand like Phase
Speaker 3: Clan with multiple business pots around it in consumer electronics,
Speaker 3: in fashion, and merch in content, and so I thought
Speaker 3: that I could bring something to the table with.
Speaker 4: You know, what I had done over the last ten
Speaker 4: years as entrepreneur.
Speaker 7: When we met a little while ago, we said, we
Speaker 7: had this moment. I said, look, man, I wish Phase
Speaker 7: Clan was around twenty years ago because we would have
Speaker 7: definitely been in it right, Like we were gamers. What's
Speaker 7: the difference between somebody who was considered a professional gamer
Speaker 7: versus the average person who's just playing in the house, Like,
Speaker 7: what what's the transition to make you a professional gamer?
Speaker 3: I mean, a professional gamer is next level talent that
Speaker 3: you know, I think I think that we're yet to
Speaker 3: kind of quantify what that really means. But like from
Speaker 3: from my seat and just being in this organization, like
Speaker 3: a real true professional gamer is you know, the same
Speaker 3: kind of talent with your hands, fingers, hand eye coordination
Speaker 3: is as as someone that plays in the NBA, you know,
Speaker 3: might not be with your legs and your feet. But
Speaker 3: the the the difference between you know, uh, a casual
Speaker 3: to amateur you know, amateur gamer and a professional gamer
Speaker 3: is is is a lot. It's a lot.
Speaker 6: So when I first got introduced to Phase Clan the
Speaker 6: reason why I was so interesting to me is because
Speaker 6: when my son told me about it, and he was
Speaker 6: he was so fanatical about these these guys that was
Speaker 6: he's ten. So I started to look at it. And
Speaker 6: when I looked at it, the word clan was interesting
Speaker 6: to me because it reminded me of like Wu Tang clan.
Speaker 8: Yes, and I'm like, okay, I get it.
Speaker 6: And I kind of used that as a lot of
Speaker 6: inspiration for arnal Lisha. I see some similarities and I'm like, okay,
Speaker 6: this is something that we kind of have to look at.
Speaker 6: Because when you look at Phase clan. You're not just
Speaker 6: looking at it as like gamers. They're just cultural phenomenon
Speaker 6: that transcend gaming. And they have a lot of different
Speaker 6: like Phase clan jars like Phase Jarvis, Phase this.
Speaker 8: One, and it's like it's like the model.
Speaker 6: Yeah, so talk about that as far as like you
Speaker 6: being in the business model of it for those guys
Speaker 6: to actually go out and conquer so many different areas
Speaker 6: and obviously that's helped them reach the levels that they've reached.
Speaker 8: Now.
Speaker 3: Yeah, I mean, you know, they all have their own attributes,
Speaker 3: their own style, their own businesses separately as members of
Speaker 3: Phase clan, right, so you know some of them, you know,
Speaker 3: we have Phase Rug. Phase Rus is one of the
Speaker 3: biggest YouTubers in the world. He's got twenty million, twenty
Speaker 3: million subscribers on YouTube. He's probably a top two hundred talent,
Speaker 3: you know, and he's a machine. He does YouTube. He
Speaker 3: doesn't game as much anymore, but he is a true
Speaker 3: YouTube giant, right. And then we have you know Nick Marks,
Speaker 3: who's a gamer who streams every night on Twitch and
Speaker 3: you know, he streams in front of one hundred thousand
Speaker 3: current live viewers, and you know he's interacting with his chat,
Speaker 3: and so you think each one of them brings their
Speaker 3: own magic, you know, in their own almost like an Avengers,
Speaker 3: like a Justice League of you know, like Wu Tang clan. Right,
Speaker 3: Like everybody's got like their own sauce with the you
Speaker 3: know what they bringing the table as far as lyricism
Speaker 3: and producing and stuff like that.
Speaker 4: It's the same thing with the FaZe members.
Speaker 7: So what's the selection process because I know somebody's in
Speaker 7: here like, yo, my son is nice, yeah, and I'm
Speaker 7: I'm nice yeah. So what's the selection process like to
Speaker 7: be a part of the clan? And when they come
Speaker 7: in on the other side, are you looking like, all right,
Speaker 7: we can build a brand around him or are we
Speaker 7: looking for talent?
Speaker 4: That's so they've already had an establishment. It's a really
Speaker 4: good question.
Speaker 3: The selection process is still being refined. The brand itself,
Speaker 3: you know, was a It's a brand that was started
Speaker 3: by that you know internet kids, you know what I mean.
Speaker 3: These four four guys met on Xbox. They were friends
Speaker 3: for a year and a half playing video games. They
Speaker 3: had never met each other in person, and then they
Speaker 3: decided to like jump in the house, you know, and
Speaker 3: and start you know, gaming together and getting to know
Speaker 3: each other, but that was like a decade ago, right,
Speaker 3: and so you know, and they once they got in
Speaker 3: the house, they started turning the camera on themselves creating content.
Speaker 3: And really it was really like the first version of
Speaker 3: like a content house mixed with gaming to ever exist.
Speaker 3: And so now as the brand's gotten bigger and the
Speaker 3: business has gotten bigger, the selection process is still kind
Speaker 3: of archaic. It's kind of still like you know, the
Speaker 3: original founders, you know, getting in a room and everybody
Speaker 3: yelling at each other. But but I mean, yeah, yeah, yeah,
Speaker 3: everybody's got their own definition of like what a Phase
Speaker 3: members should be. But you know, we're we're we're getting
Speaker 3: to a place now where you know, like we've got
Speaker 3: a big initiative called Phase one, which is almost like
Speaker 3: our global casting call for the next Phase member that
Speaker 3: we're gonna be launching in January, and so you know,
Speaker 3: we're finding talent that way. And then you know, again,
Speaker 3: like I said, the founders getting in the room looking
Speaker 3: at a list of talent that you know, we've been
Speaker 3: checking out on Twitch and on YouTube, and everybody putting
Speaker 3: in on what they think, you know, that person brings
Speaker 3: to the table to this group and what you know,
Speaker 3: other abilities they bring as well.
Speaker 4: You know what I mean. So it's not just the
Speaker 4: same you know, same people in the roster. What's that
Speaker 4: feeling like? Right?
Speaker 7: Because I remember there was a time when you would
Speaker 7: play against your friend in the house and an a
Speaker 7: online gaming game, and then out of nowhere it was
Speaker 7: people actually recording themselves playing the game and we're watching that.
Speaker 4: Right, How does that feel?
Speaker 7: Because like the industry has changed, right, Twitch didn't exist
Speaker 7: before you guys were doing this, so right, what does
Speaker 7: that feel like when you know that you're shifting the
Speaker 7: industry and shifting the world.
Speaker 4: Really? Yeah, I mean it's you know, that's what I'm
Speaker 4: in it for.
Speaker 3: Like I think everyone on that phase is about innovation
Speaker 3: and just like learning, you know, this new this new
Speaker 3: world when it comes to you know, technology and platforms
Speaker 3: and stuff like that. So, I mean it feels great
Speaker 3: like every day were we're we're we're being innovative as
Speaker 3: far as like how we use these platforms. You know,
Speaker 3: when you talk about Twitch in particular, I mean, it's
Speaker 3: really like the evolution of like radio. In my mind,
Speaker 3: it's like radio, you know what I mean, It's like
Speaker 3: back in the day you used to call into the
Speaker 3: radio station. You want to give our shout out to
Speaker 3: your girl or your dude.
Speaker 4: Or whatever, you know what I mean. And you like,
Speaker 4: you know, the lines busy, the line is busy.
Speaker 3: You finally get through and and that's kind of like
Speaker 3: what the you know what twitch is like now to
Speaker 3: to to to you know, this generation, it's like you
Speaker 3: could jump in the chat and talk to your favorite,
Speaker 3: you know, talk to the actual person you're following, and
Speaker 3: then you know, you do a donation, your name fly
Speaker 3: across the strength screen and they shout you out and
Speaker 3: stuff like that, and so it's a it's another form
Speaker 3: of connection with who you're following and really getting that bridge.
Speaker 3: You know, that's the that's the that's the difference between
Speaker 3: a traditional celebrity and the new and the new generation
Speaker 3: of celebrities now is you actually have that kind of
Speaker 3: built in connection through these platforms where you feel like
Speaker 3: you can reach out and touch who you who you
Speaker 3: are following right and who you're and who you're you know,
Speaker 3: appreciative of or who you want to you know, who
Speaker 3: you want to you know, spend most of your time
Speaker 3: following every day.
Speaker 6: So when I when I started on Instagram, uh, you know,
Speaker 6: my friend Valencia, She's the motivation that really, she really
Speaker 6: is a motivation for Erno Lisia in a sense because
Speaker 6: she was the first person that I knew personally that
Speaker 6: became famous on social media. And she was a school
Speaker 6: teacher in Baltimore. So that was inspiring to me because
Speaker 6: before that, the only famous people that I knew was
Speaker 6: entertainers or athletes. So when I saw a school teacher
Speaker 6: from Baltimore get famous on social media, I understood that
Speaker 6: when in the day and age now that anybody can
Speaker 6: become a celebrity, a chef, a train, even two guys
Speaker 6: that talk about financial literacy.
Speaker 8: You would have never thought about that.
Speaker 6: So now you got video gamers that have become celebrities,
Speaker 6: and celebrities actually want to be a part. So now
Speaker 6: like little Yachty Kyle Murray, sure, Bronni. So talk about
Speaker 6: that as far as the cultural influence and how it
Speaker 6: has changed, where the athletes and entertainers are following with
Speaker 6: just the other people are doing now.
Speaker 3: Yeah, I mean, look, I don't know, gaming has been
Speaker 3: around forever, you know what I mean as a pastime,
Speaker 3: you know, for for for different people, and I think culturally,
Speaker 3: you know, now when you have you know, new musicians,
Speaker 3: new athletes that are you know, coming into stardom, they
Speaker 3: still have that background of gaming, you know, of how
Speaker 3: they grew up and stuff like that. And so with
Speaker 3: a brand like that's been around for ten years, it's
Speaker 3: almost like a new age legacy brand, right, And so
Speaker 3: a lot of these athletes and musicians grew up on
Speaker 3: Phase and they grew up watching our content and following
Speaker 3: some of our creators. So you know they still Yeah,
Speaker 3: they become you know, Kyler Murray becomes you know, top
Speaker 3: number one pick and you know, hopefully m v P
Speaker 3: this year. Yeah, yeah, you know, and bron and Bronnie
Speaker 3: is who Bronni is. But you know, I think they
Speaker 3: still you know, they they they love Phase, They love
Speaker 3: what it represents.
Speaker 4: They you know, it means something to them.
Speaker 3: And and and again that game and culture is running
Speaker 3: deeper than it has before.
Speaker 4: You know.
Speaker 7: Yeah, so when when the brand because you're told them
Speaker 7: about the musicians, Yeah, I know one of your first
Speaker 7: now is car Yeah yeah, so.
Speaker 4: Like how how was that right? Because now he's a
Speaker 4: gamer slash musician.
Speaker 7: Yeah, but he's working with some elite, elite, elite talent.
Speaker 7: Right after you parted with Little Dirk. Uh So how
Speaker 7: did that come about? How did that work?
Speaker 4: Yeah? I mean.
Speaker 3: I think now, like you know, every time I meet
Speaker 3: someone who's gonna be a new Phase member, you know,
Speaker 3: someone that's gonna be announced as our as one of
Speaker 3: our next members, I kind of like, did you know?
Speaker 3: Me and the head of talent, Darren Yan, who runs
Speaker 3: all of our talent, we sit down with him and
Speaker 3: we just see what other aspirations they have as far
Speaker 3: as their business goes, and what they want to do
Speaker 3: outside of gaming.
Speaker 4: And so case on you know.
Speaker 3: He he he expressed that he loved producing on the side.
Speaker 3: He wanted you know, he DJ'ed a little bit, and
Speaker 3: uh and you know, my, you know, my, my, my
Speaker 3: old ass like music being kicked in, and I was,
Speaker 3: I think I could do this again, you know, And
Speaker 3: so we started talking and and then we just started
Speaker 3: you know, making music, like honestly right, and I think,
Speaker 3: you know, when it comes to rolling out an announcement
Speaker 3: for one of our members, like one one thing we
Speaker 3: considered was like we wanted to take his brand and
Speaker 3: it be gaming and music simultaneously. Not you're a gamer
Speaker 3: trying to do music or you coming out as a
Speaker 3: DJ music, trying to do you know, trying to game.
Speaker 3: So we really solidified him, got him stream with a
Speaker 3: lot of our you know a lot of our members,
Speaker 3: just solidifying him on the game inside in the meanwhile,
Speaker 3: this is before announcement, but in the meanwhile making music
Speaker 3: and getting ready for his launching announcement, and you know,
Speaker 3: litt Dirk wanted.
Speaker 4: To do some game and stuff with Phase.
Speaker 3: He had aspirations to launch a OTF gaming, So we
Speaker 3: did some content with him, and we were just like, hey,
Speaker 3: you know, while we ad it, why don't we make
Speaker 3: a record, you know, and then we do future on
Speaker 3: there and just just experimenting with our platforms, right, like
Speaker 3: not really there's no real pressure as far as like
Speaker 3: having to have a hit record. It's just like, what's
Speaker 3: something we want to do. You know, we have our
Speaker 3: own platforms, our own marketing power, and so yeah, it
Speaker 3: was just you know, that was kind of yeah.
Speaker 7: I mean, it's interesting, right if he made when he
Speaker 7: makes the record, and let's say he's on Twitch and
Speaker 7: a million people are watching and yea, yeah, yeah, that's.
Speaker 4: A million listens, No exactly.
Speaker 3: Well, yeah, well the music industry is figuring out what
Speaker 3: that means.
Speaker 4: But yeah, yeah, that's what That's what I think.
Speaker 8: So let me ask you this.
Speaker 6: Yeah, the revenue model for Phase sure, because obviously to
Speaker 6: have a billion dollar valuation is interesting, but there's revenue
Speaker 6: that's coming in, right, So can you talk about a
Speaker 6: few streams of revenue that Phase clan?
Speaker 3: Actually yeah, I mean I think number one first and
Speaker 3: foremost is, you know, we participate with our creators. They
Speaker 3: have their own businesses, you know, and a lot of
Speaker 3: it is you know, ad sense driven through YouTube and
Speaker 3: through Twitch, and we we also have the ability to
Speaker 3: bring them brand deals. Right, so it's almost like, you know,
Speaker 3: all of our creators have their own siloed businesses on
Speaker 3: their own, but we participate in them.
Speaker 4: So it's almost like a label, right.
Speaker 6: Yeah, yeah, you know, I wanted to talk about that
Speaker 6: because that's interesting. The key with that is unity. Sure,
Speaker 6: The key with that is unity. I was just having
Speaker 6: a conversation with somebody. We're not a lot of times
Speaker 6: we lack unity, and it wouldn't have had a billion
Speaker 6: dollar valuation if each member was a solo artist doing
Speaker 6: their own things.
Speaker 4: Yeah.
Speaker 8: So it's like, you got how many members is in Phase?
Speaker 4: Uh, we're eighty So.
Speaker 6: You have eighty members, and like you said, now it's
Speaker 6: a collective. Everybody's doing their own thing, but it all
Speaker 6: kind of falls on the umbrellas. Phase yeah, phase, you know,
Speaker 6: give them support, but also they're part of the revenue
Speaker 6: share because they give them exposure. And now instead of
Speaker 6: one person getting a ten million dollar deal, one company
Speaker 6: has a one billion dollar valuation. Yes, so there's power
Speaker 6: in collective economics.
Speaker 3: Absolutely, and also powering you know, skinning the game, you
Speaker 3: know what I mean. Like, like I think for a
Speaker 3: long time, a lot of just you know, traditional businesses,
Speaker 3: you know, they don't let their artists participate, you know
Speaker 3: what I mean. And so they're helping us build a brand,
Speaker 3: build a company, and we make sure we do business
Speaker 3: with them accordingly, you know what I mean. That's part
Speaker 3: of my job is to make sure we balance that ship.
Speaker 3: And you know, as just scaling, raising money, you know,
Speaker 3: making money. Other ways we make money is merch, right,
Speaker 3: Like I see you guys killing it on the merch side.
Speaker 4: So we'll get to a we're gonna get to the
Speaker 4: version of a set.
Speaker 3: But you know there's all these different pots and you
Speaker 3: know we're generating money on that level. But they're they're
Speaker 3: the ones that are supporting it, they're the ones getting
Speaker 3: behind it, they're pushing it. They put Phase in front
Speaker 3: of their name, and that really means something. And I
Speaker 3: think that you know on our on, you know, from
Speaker 3: a business perspective, making sure that they participate in the company.
Speaker 4: That's that's the major thing.
Speaker 8: Before you go.
Speaker 6: I just want to say something because so now you
Speaker 6: understand why I've studied Phase Clan. Because if you watch
Speaker 6: earn Alesia, see the merch you see we have earned
Speaker 6: a Lisia which is one of the top podcasts in
Speaker 6: the world. We started market Mondays, we started e YL Network,
Speaker 6: e YL University. So now you see the pathway to
Speaker 6: that billion dollars.
Speaker 4: Let's get it right. Just got right to tap it off.
Speaker 7: For that, the valuable lesson is you don't have to
Speaker 7: reinvent the wheel from from a content creation standpoint, because
Speaker 7: I'm sure there's people in here right now that are
Speaker 7: creating content for their brands, that try to build their brands.
Speaker 7: You got eighty people that are under the Face Clan umbrella.
Speaker 7: What's that process like? Is there a schedule, Is there
Speaker 7: a quota that people have to meet? Deadlines that they
Speaker 7: have to meet as far as content, How does that work?
Speaker 3: No, I mean the great thing about it is, I
Speaker 3: mean we have our deliverables for our partners and stuff
Speaker 3: like that. Right for like if we do a deal
Speaker 3: with you know, McDonald's or you know, we have a
Speaker 3: deal with Nissan and Beats and stuff like that, we
Speaker 3: have to we have to deliver, you know, we have
Speaker 3: to meet our deliverables as an organization. But really for
Speaker 3: each creator, I mean that's how they eat, you know
Speaker 3: what I mean. So it's really like it's based off
Speaker 3: their business. They're gonna like that youth culture, they want
Speaker 3: to work, they want to make money, you know what
Speaker 3: I mean. Like I'm an eighties baby, a lot of
Speaker 3: you know, a lot of yeah, a lot of a
Speaker 3: lot of yeah saying, but like you know, I'm not knocking.
Speaker 3: I think you know that generation, my generation. There's a
Speaker 3: lot that we that we bring to the table as
Speaker 3: far as being a bridge between two you know, like
Speaker 3: more of like a boomer.
Speaker 4: Culture and Gen X, but like our gen Z.
Speaker 3: Sorry, but you know, overall, a lot of eighties babies
Speaker 3: didn't want to make money like that, you know what
Speaker 3: I mean, Like when you get in your creative bag,
Speaker 3: and you start thinking about like you don't really want to,
Speaker 3: you know, It's like that whole artist.
Speaker 4: Earners. What's up?
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Speaker 3: That artist thing right in this generation, they want to
Speaker 3: make money, and but they there's a very specific way
Speaker 3: to monetize what they do, and they make sure that
Speaker 3: culture and their and their and their community and their
Speaker 3: audiences at the at the at the forefront of what
Speaker 3: they care about right over over over money.
Speaker 4: But but in general they do what they need to do,
Speaker 4: you know what I mean?
Speaker 3: And yeah, if you don't move your feet, yeah yeah,
Speaker 3: and then yeah yeah.
Speaker 7: So from you mentioned, I want to talk about brand partnerships, yeah,
Speaker 7: and trying to get understanding of the selection process and
Speaker 7: trying to figure out which member will blow we'll fit
Speaker 7: with which brands. So you said McDonald's, I know you
Speaker 7: had Nissan NFL. You did a deal with Beesbadre. I'm
Speaker 7: sure you had a part to do with that, being
Speaker 7: that you were there, you had a DC comic which
Speaker 7: was incredible. Yes, uh, and then you did a deal
Speaker 7: with Manchester City, which is a soccer club. So what
Speaker 7: is the process in trying to find the brands or
Speaker 7: obviously at this point maybe brands will come to you
Speaker 7: and figure out which phlease clam member we'll fit with
Speaker 7: which brand.
Speaker 4: Yeah, I mean there's a lot.
Speaker 3: I don't know, There's just a lot of opportunity and ideas,
Speaker 3: you know, So I think the selection process really comes
Speaker 3: down to, like, you know, we've got a great head
Speaker 3: of marketing Xavier Ramos, who like comes from the music
Speaker 3: business and just has understands our brand. He's kind of
Speaker 3: like our protector of our brand and he and he
Speaker 3: sources a lot of those opportunities. A lot of it
Speaker 3: comes in from, you know, from talent and stuff like that.
Speaker 3: From the talent that want to be in that campaign
Speaker 3: or something like that.
Speaker 4: You know, they'll have an idea. But I think, you know,
Speaker 4: as far as like who we're partnering.
Speaker 3: With, our sales team is bringing in just giant you know, opportunities,
Speaker 3: and then we sit down in the room's like a
Speaker 3: red light green light meeting, or we all sit down
Speaker 3: and figure out if it makes sense for our business.
Speaker 3: There's two things, the brand and the business, and those
Speaker 3: two things generally don't go together very well when you're
Speaker 3: making decisions like that, right, so you have to there's
Speaker 3: a cadence. There's a cadence to doing enough shit.
Speaker 4: For your brand.
Speaker 3: Excuse me sorry, enough stuff for your brand, and then
Speaker 3: there's enough and then you have to do what's right
Speaker 3: for your bank accounting for and for the business right.
Speaker 4: And so that's really how we assess it.
Speaker 6: So talk about managing personally, I mean, it's hard to
Speaker 6: manage ten people, five people, yeah, eighty people, eighty young people.
Speaker 6: And that's something that as your business skills, it's becomes
Speaker 6: more and more difficult. You got stars and they got egos.
Speaker 6: How is it to manage that? And how is it
Speaker 6: to keep them focused that no matter how big you get,
Speaker 6: you still got to be under the brand.
Speaker 4: It's hard.
Speaker 3: I don't know, it's hard that you know. We have
Speaker 3: a whole talent team. That's what they do. They make
Speaker 3: sure they're managing the talent, managing expectations, you know, helping
Speaker 3: them drive their careers. Like it's a it's a full
Speaker 3: time job working with talented young creators that they have
Speaker 3: their own understanding and algorithms that they live by for
Speaker 3: their business and what they do and and we have
Speaker 3: to match that. So it's a lot of communication and translation.
Speaker 3: You know what I mean that is, that's I think
Speaker 3: the key to success on the outside is just managing expectations,
Speaker 3: communication and.
Speaker 4: Having a related to trust.
Speaker 3: You gotta have trust, right, So no talent is going
Speaker 3: to follow you if you if they don't trust you,
Speaker 3: And so that's that's what we do.
Speaker 7: Yeah, one of the big things we had our basel
Speaker 7: and there's a new form of art right. NFTs have
Speaker 7: taken over the landscape over the past year. The metaverse
Speaker 7: is here, right, And we spoke about the metaverse. If
Speaker 7: we're in the gaming we've seen the metal I feel
Speaker 7: like we've been in the metaverse. We've been in there,
Speaker 7: We've been with and Fortnite. We've been in this metaverse, Sims. So,
Speaker 7: what role does Phase Clan play in the forward thinking
Speaker 7: of the future thinking of the metaverse in your opinion?
Speaker 3: Yeah, so I think I mean, look, the metaverses up
Speaker 3: until this point have been video games metaverse, right, so
Speaker 3: like Epic you know with Fortnite, you know, Activision will
Speaker 3: call of duty.
Speaker 7: Uh.
Speaker 3: So I think that you know, we have the innate
Speaker 3: knowledge as far as what phase plan or.
Speaker 4: Any other gaming organization, you know what I mean.
Speaker 3: Like, I think that there's the innate knowledge there where
Speaker 3: you know, you can maneuver in that world and quickly
Speaker 3: understand it as a platform, a new social media and
Speaker 3: what it brings to the table with spatial audio and
Speaker 3: being able to meet people in the metaverse.
Speaker 4: I ultimately think that.
Speaker 3: Game theory, how to gamify n f t s, how
Speaker 3: to gamify experiences, uh is what's gonna win and so
Speaker 3: uh or be one of the main components in the metaverse.
Speaker 3: And so you know, when you get a when you
Speaker 3: sit a table, you know, sit a bunch of gamers
Speaker 3: down at a table and you start talking game theory
Speaker 3: and why you know, how things should be gamified, it's
Speaker 3: pretty fun and you get some answers really fast. So
Speaker 3: I think that, you know, for us, that's that's what
Speaker 3: we're most interested in. Is like you know, you're starting
Speaker 3: to see like, okay, the art world really blew up
Speaker 3: on the you know, on the n FT side, and
Speaker 3: and and it's beautiful I think, you know, on the
Speaker 3: collectible side in the NFT world, like people are really
Speaker 3: understanding that and just experience you get to get through,
Speaker 3: you know, the way these NFTs unlock you know, a
Speaker 3: certain like an affinity program or like a fan club,
Speaker 3: you know, where you get you know, you get access
Speaker 3: to certain things by holding holding these NFTs. And the
Speaker 3: next level is gamification and monetization of NFTs. Right, You're
Speaker 3: starting to see and I'm not saying that these things
Speaker 3: are you know, I'm not saying these things are the way,
Speaker 3: but like you see something like Wolf Game, which is
Speaker 3: a huge NFT project where you're literally gamifying these NFTs
Speaker 3: now and being able to create tokens and monetize that
Speaker 3: and use it in the game or swap out for
Speaker 3: eth A lot of stuff like that that's coming down
Speaker 3: the pipeline.
Speaker 4: I think that's what you know, that's where we'll live.
Speaker 6: That really ties to a crypto too. Yeah, that's when
Speaker 6: we got introduced to what was a crypto for games,
Speaker 6: Tron Tron. Yeah, and now, when I got introduced to
Speaker 6: Tron in twenty seventeen, I was obsessed with Yeah, that
Speaker 6: was Troy's favorite crypto for a while. But the reason
Speaker 6: why understood Tron justin Sun is the guy, right, that's
Speaker 6: the son yep, it is because I understood how big
Speaker 6: gaming was, so that was their whole thing is to
Speaker 6: become the token or the coin for the gaming community
Speaker 6: and you can use it for games. So I'm like,
Speaker 6: this is a no brainer. It hasn't really worked out
Speaker 6: the way we thought it would.
Speaker 4: It hasn't. It's not over and say the least, to
Speaker 4: say the least, but I was there.
Speaker 6: What you're just talking about as far as the gamification
Speaker 6: of NFTs, and plays right in line with something like that,
Speaker 6: because you're gonna need currency to actually play it. And
Speaker 6: then if there's a native crypto that's designed for that
Speaker 6: for the gamification of NFTs, and that's like a home run.
Speaker 7: I think we're a great ideas because you're but with
Speaker 7: great ideas, sometimes they happen too soon, right, So it
Speaker 7: we'd be like trying to introduce Tesla in two thousand
Speaker 7: and seven. The world wasn't ready for it, right, But
Speaker 7: if you look at Tesla in twenty twenty one, yeah, sure,
Speaker 7: it's past every car company in the world. And so
Speaker 7: the game why I thought it was going to be
Speaker 7: a great idea was because I understood the League of
Speaker 7: Champions and I'm like, we don't play it as adults,
Speaker 7: most of us don't, but there's a huge population that
Speaker 7: play it, and they play it on their phone, right
Speaker 7: and when they're in the game, you're stuck in it
Speaker 7: and you need you need the top and so is
Speaker 7: that what you're looking at?
Speaker 3: Yeah, I mean, yeah, play to earn, you know, play
Speaker 3: to earn. That's a that's the future, you know what
Speaker 3: I'm saying. I even think for like, you know, I
Speaker 3: think countries are you're seeing it, countries embracing play to earn.
Speaker 4: And and and and.
Speaker 3: Communities being able to create value in an ecosystem through
Speaker 3: dows through you know, play to earn system stuff like that.
Speaker 4: Like that's what that's actually really important outside of game.
Speaker 3: It's just really important to you know, low income communities
Speaker 3: and and and and countries that are you know, where
Speaker 3: where their currencies are are are hurting and they got
Speaker 3: to figure out, you know, another option.
Speaker 4: So yeah, I think, you know, play to earn.
Speaker 3: I think we're gonna you know, uncover new phase members
Speaker 3: of like when it comes to the talent that's gonna
Speaker 3: come into play now, a whole new talent pool of
Speaker 3: like play to earn, you know, like beasts, you know
Speaker 3: what I mean.
Speaker 4: So I think it's gonna be interesting.
Speaker 3: I think finding that new world of talent and the
Speaker 3: metaversus is gonna be fun.
Speaker 8: The e y L coin oh was coming so down.
Speaker 8: It was just about doubt out the day. Yep. It's crazy.
Speaker 8: All of these conversations all all.
Speaker 4: Convert Yeah, they all converged, I think, yeah.
Speaker 8: Yeah, yeah.
Speaker 6: Let me ask you this, as far as for content creators,
Speaker 6: you talked about Twitch.
Speaker 8: Everything changes so much.
Speaker 6: I just even found out about Twitch like this year,
Speaker 6: and I realized I didn't realize how big it was.
Speaker 6: And then of course TikTok. So would you guys have
Speaker 6: so many followers on all different platforms. What are your
Speaker 6: thoughts if somebody was creating content today, what platform should
Speaker 6: they focus on?
Speaker 3: Twitch for sure? Twitch for sure. I think Twitch has
Speaker 3: been a gaming platform up until this point. But you know,
Speaker 3: just seeing the ways that you can make a business
Speaker 3: there and and and and get yourself out there and
Speaker 3: grow an audience. I think Twitch is very important. I think,
Speaker 3: you know, from a community level, like like just making
Speaker 3: sure you're communing with communicating with your fans through discord,
Speaker 3: I think, you know discord. If you're not really you know,
Speaker 3: building there, you might you know, you just might want
Speaker 3: to look at building an audience there. Let's see TikTok, TikTok. Yeah, absolutely, TikTok.
Speaker 3: I mean, but you know, and then and then it's
Speaker 3: leading into places like you know, again, this space.
Speaker 4: Is moving so fast.
Speaker 3: But like i'd look up and start looking at these
Speaker 3: different meta versus sandbox, you know, decentraland.
Speaker 4: You know meta when they roll out in a.
Speaker 3: Certain level, like like right now is the time to
Speaker 3: learn all these platforms and get ahead and really and
Speaker 3: really you know, educate yourself and and create new brands
Speaker 3: like doing what's been done. That's cool as a good foundation,
Speaker 3: but like we we're living in a time that like
Speaker 3: I mean, this hasn't happened in thirty five years, you
Speaker 3: know what I mean, what we're seeing, we're seeing a
Speaker 3: like when those stars align as far as like a
Speaker 3: financial revolution, you know, uh, you know Web three point
Speaker 3: a new a new evolution on the web. All these
Speaker 3: things are shifting at the same time, Like like will
Speaker 3: you know, start looking at these new platforms and figuring
Speaker 3: out ways to build things because you know it's to
Speaker 3: be it's to be you know, identified what what's what?
Speaker 4: Yet, you know what I mean, come up with anything.
Speaker 3: I was like coming off top of the head the
Speaker 3: other day about something I wanted to do in meta
Speaker 3: and people were sitting.
Speaker 4: Around like uh huh oh yeah yeah.
Speaker 3: I was like, shit, I'm plitting there like okay, you
Speaker 3: know what I mean, just being creative with what you're seeing.
Speaker 3: And but yeah, you know twitch TikTok discord. I think
Speaker 3: those are I think those are the major ones you
Speaker 3: just got mitter Twitter for sure.
Speaker 7: Obviously I just started thinking now and maybe this is
Speaker 7: a plan because I'm thinking about the future growth of
Speaker 7: the brand. Obviously the ey l House was comes from
Speaker 7: the Phase house. Shout out to y'all. Okay, but I'm
Speaker 7: thinking the centraland sandbos. Are we buying digital real estate
Speaker 7: with the with the plan? And if so, are these
Speaker 7: type of lessons being taught because I know you have
Speaker 7: Phase Academy, maybe that's something different. Can you explain what
Speaker 7: that is and if you're interested in the digital real estate?
Speaker 3: Yeah, so Phase Academy is just a program that we put,
Speaker 3: you know, put potential Phase members through. It's ran by
Speaker 3: Darren Yan, our head of Talent, and it's really just
Speaker 3: like you know, preparing them for what it means to
Speaker 3: be a Phase member and have those kind of eyeballs
Speaker 3: on you and do media training and you know, you know,
Speaker 3: it's really testing out who you are as a person
Speaker 3: a little bit more digger, uh deeper dive for us
Speaker 3: as far as who you are as a human, you know,
Speaker 3: to make sure that you know it's a right match.
Speaker 3: So we put them through Phase Academy and you know,
Speaker 3: we have a lot of our heads of departments come
Speaker 3: and sit with whoever we have in the academy at
Speaker 3: that point, from PR to marketing to explain our business,
Speaker 3: let them know what they're in for right and then
Speaker 3: again also check them out for a longer period of time,
Speaker 3: make sure that it's a that it's a match.
Speaker 8: Yeah.
Speaker 3: And then oh my bet, yeah, the digital real estate thing, yes,
Speaker 3: the answers yes, I.
Speaker 6: Yeah, yeah, I think that. The gaming world. Let me
Speaker 6: ask you this, do you feel concerned at all? Because
Speaker 6: I feel like a lot of people have become addicted
Speaker 6: to video games.
Speaker 8: It is very addicting. So I have a two part
Speaker 8: question to this a.
Speaker 6: Is there any level of concern for how fast video
Speaker 6: game culture has grown? And we talk about the metaverse
Speaker 6: where people could potentially like live in the metaverse more
Speaker 6: than they're actually living in physical world.
Speaker 8: It's almost kind of happening now.
Speaker 6: If you have a kid that's played video games, they're
Speaker 6: playing video games all day, every day.
Speaker 8: So what's your thoughts on that.
Speaker 3: I think it's a double edged sword for sure, you know,
Speaker 3: I think that, you know, growing up, you know, my
Speaker 3: parents make sure I'm outside and you know, doing you know,
Speaker 3: playing for a certain amount of time, and they wouldn't
Speaker 3: really let me, you know, play video games as much.
Speaker 3: But to the flip side of that, there wasn't like
Speaker 3: an option to really make money like that, you know
Speaker 3: what I mean, or like have a business like like
Speaker 3: gaming like that wasn't an option. So I will say
Speaker 3: that outside of gaming, if you think about the next jobs.
Speaker 4: That are going to be coming up in the in
Speaker 4: the future, it's going to be mainly digital based jobs,
Speaker 4: you know what I mean. And so if you're seeing.
Speaker 3: Your child or godchild or young brother or sister, if
Speaker 3: you're seeing them have talents and nate talent in that world,
Speaker 3: it's almost like seeing seeing someone kick a soccer ball
Speaker 3: and then having like true talent, you know what I
Speaker 3: mean early on and you're like and the first thing
Speaker 3: you do is a parent, You're like, oh shit, I
Speaker 3: need to go get them some a soccer ball, a bag,
Speaker 3: some cleats, and we're gonna sign them up right or
Speaker 3: her up. So I think that, you know, if you
Speaker 3: start thinking about what these new jobs are going to be,
Speaker 3: and what and what's going to happen in the future
Speaker 3: as far as business goes, you should lean into some
Speaker 3: of those talents and foster some of that stuff. You know,
Speaker 3: when you see talent there you know my opinion, but
Speaker 3: you obviously you don't want someone just like full blown
Speaker 3: you know, losing somebody to the metaverse right now, I
Speaker 3: don't think that's that's that's that's that's the move. But
Speaker 3: but again I think that people tense up and get
Speaker 3: scared of when they see the amount of time and
Speaker 3: and when they see their kid or or a young person.
Speaker 4: Living like that.
Speaker 3: Again, there's gonna be where the jobs are at right
Speaker 3: if you think about it, like in the future. So
Speaker 3: I think that a lot of that, you know, talent
Speaker 3: seeking on that end is really important, but also balancing
Speaker 3: it out.
Speaker 4: Make sure you know that someone's not just full blow
Speaker 4: gone over there.
Speaker 6: I want, I want to ask your opinion on I
Speaker 6: feel like video games was everything we're talking about now
Speaker 6: with metaverse and all that. A lot of people can't
Speaker 6: understand it, but I understand it because I understand Fortnite,
Speaker 6: and I understand in app purchases, and I understand the
Speaker 6: pressure to make your character.
Speaker 7: Holda holda How many parents we got in here right now?
Speaker 7: Y'all know about any that purchases for sure?
Speaker 4: Yeah?
Speaker 7: Ninety non charge every two days. Yeah, that's what you're
Speaker 7: talking about.
Speaker 6: So now I really revolutionize the whole business model because before,
Speaker 6: when I played video games, you just buy John Mann
Speaker 6: for fifty dollars whatever, and that's it.
Speaker 8: With Fortnite is free.
Speaker 6: Now these video games are free, but these in app purchases,
Speaker 6: it's like fifty dollars a week, Like there's an unlimited
Speaker 6: amount of money that you could spend. So talk about
Speaker 6: that as far as the how that really transformed, in
Speaker 6: my opinion, the video game culture into billions and billions
Speaker 6: of dollars.
Speaker 3: Yeah, I mean, uh, look when social media came into play,
Speaker 3: I think that was the catalyst to all of this, right,
Speaker 3: and and and and people's digital selves are as important
Speaker 3: than their physical self as far as representation to other people, right.
Speaker 3: And so when you're playing a video game, and and
Speaker 3: it's you know, you get the flex some jersey or
Speaker 3: something that you're wearing in in in Madden, or you
Speaker 3: get to wear you know, get to wear some cool
Speaker 3: sneakers in in in Fortnite, and and and you're streaming
Speaker 3: with your friends as a flex, right and and so
Speaker 3: I just think that you know, social media really really
Speaker 3: plays into that and really really gave us an understanding
Speaker 3: of what our digital self is and what we want
Speaker 3: other people to see.
Speaker 7: I want to know the key to keeping your brand
Speaker 7: as the Pyramier name in the space?
Speaker 4: Right?
Speaker 7: If we think the sports automatically, the first thing we
Speaker 7: think is phase planned. And I know there's other sports
Speaker 7: competition teams, but it's like they're not irrelevant. What has
Speaker 7: been the key to making sure that you're at the
Speaker 7: forefront of this that's your name, that your brand, that
Speaker 7: that f right?
Speaker 4: I did hold on? What is it here that's doing
Speaker 4: it right?
Speaker 8: I got it right?
Speaker 4: I got it right? All right?
Speaker 7: So, how how do we make sure that that that
Speaker 7: f it's entrenching everybody's mind when once they think E gaming.
Speaker 4: Yeah, so I think there's there's a difference. Right.
Speaker 3: There's E sports, which is the professional side of gaming,
Speaker 3: which is more of a franchise.
Speaker 4: You know, a lot of a lot of players.
Speaker 3: Moving around from you know, team to team, and they
Speaker 3: don't really have the time to establish themselves as they
Speaker 3: don't really have the time to give themselves an online
Speaker 3: presence like the amateur gaming. Right, So I always I
Speaker 3: always tell people this, like, imagine, like the physics are
Speaker 3: different in this world, right of imagine if the G
Speaker 3: League Lakers team was more popular than the Lakers, that's
Speaker 3: where that's kind of like where gaming is, right. So,
Speaker 3: like the amateur gamers that have the time to put
Speaker 3: into streaming twelve hours a day in front of their
Speaker 3: fans and stuff like that, they're amateur gamers.
Speaker 4: They're not professional gamers. Professional gamers are.
Speaker 3: Practicing for the next tournament and making sure that they
Speaker 3: can perform at the highest level and win a tournament
Speaker 3: perse right or prize.
Speaker 4: And so you know, I think that I don't know
Speaker 4: as far as.
Speaker 3: Making sure that we're in front of everybody, we just
Speaker 3: look to push a space of gaming in general, gaming
Speaker 3: has not been defined. I think esports has been defined
Speaker 3: to a certain extent, but gaming hasn't been defined culturally.
Speaker 4: And so when we're making moves.
Speaker 3: Or if I'm thinking it's a strategic move we should make,
Speaker 3: I'm thinking about pushing game.
Speaker 4: I'm not thinking about pushing phase plan.
Speaker 3: And when you're in an emerging industry and you're bleeding
Speaker 3: edge company, that's I think the way you should think.
Speaker 3: You need to transcend your own business transit as far
Speaker 3: as thought process goes, transcend your own brand and franchise
Speaker 3: and think about how can I push this space?
Speaker 8: Right.
Speaker 3: So, and there's certain moves that when we make those moves,
Speaker 3: a lot of our quote unquote competitors they make they
Speaker 3: make more money, you know what I mean, Because we're
Speaker 3: unlocking and kicking down certain doors. And those are the
Speaker 3: moves I love to make. And I think that's how
Speaker 3: you I think that's how you achieve that.
Speaker 4: You talked about the cash prizes for some of these ornaments.
Speaker 7: I remember seeing the first time that there was a
Speaker 7: million dollar prize and I was like, Wow, I should
Speaker 7: have kept gaming for the rest of my life. Yeah,
Speaker 7: but now we've seeing like you've taken over the US Open, sure,
Speaker 7: and the prize money is going up. Do you think
Speaker 7: there's a this endless lim because at a certain point,
Speaker 7: I know you were inside author As Stadium in the
Speaker 7: three point two million was the prize.
Speaker 4: Yeah.
Speaker 7: The person who wins the actual US Open gets paid
Speaker 7: the same amount. Yeah, So where do you think this
Speaker 7: prize money is going?
Speaker 4: Is it limitless?
Speaker 3: I don't think it's limitless, but it's it's I think
Speaker 3: it's there's.
Speaker 4: A lot room, a lot of room. There's a lot
Speaker 4: of room. I mean again, gaming is entertainment, you know
Speaker 4: what I mean, it's entertainment.
Speaker 3: So you know, whether or not from whatever age group
Speaker 3: you're from, if you really understand it for yourself, which
Speaker 3: you know, you just have to find ways to correlate
Speaker 3: it to something that you're attracted to on that level, right,
Speaker 3: because this generation sees gaming, you know just like we
Speaker 3: You know, that event is the Super Bowl, you know
Speaker 3: what I mean, and so or the World Cup. And
Speaker 3: I think that you know, when it comes to youth culture,
Speaker 3: that's what they're into, that's what they that's what they
Speaker 3: love watching, that's what they identify with. And and so
Speaker 3: I think the scalability there from a professional esports side.
Speaker 4: Is It's not limitless. I don't think anything is.
Speaker 3: But but it's the potential is great.
Speaker 4: Looks like yeah, yeah, yeah, God, I appreciate.
Speaker 8: I know you got to go, brother.
Speaker 6: But any last thing you want to tell or future
Speaker 6: plans for Phase Clan.
Speaker 3: No, I think we kind of covered it on the
Speaker 3: on the you know, on the NFT side, and and
Speaker 3: and how we're looking at the metaverse. You know, I
Speaker 3: think other than that, you know, maybe just some bits
Speaker 3: on a business level, you know, I think you know
Speaker 3: what I like on you know, as far as my
Speaker 3: personal mantra, Phase Clan is like the ultimate place for
Speaker 3: to me to exercise what I believe in as far
Speaker 3: as bridging the gap between youth culture, even black culture,
Speaker 3: and and and what you know, and and something as
Speaker 3: explosive as gaming. So you know, I really stress you know,
Speaker 3: communicating with young people from youth culture understand, you know,
Speaker 3: talking to your kids, talking to people that live and
Speaker 3: having nate knowledge of of of any of these spaces.
Speaker 4: It's not just gaming, it's you.
Speaker 3: Know, whatever's going to help you drive your business or
Speaker 3: whatever you're on, like, really finding the magic in the middle,
Speaker 3: like communicating with with with youth cultures and portant you
Speaker 3: know what I mean, and and and and That's what
Speaker 3: I'm trying to teach as far as like you know,
Speaker 3: scaling a business, going public, stuff like that, bringing corporations
Speaker 3: and and and and corporate culture and meeting youth culture
Speaker 3: and and honoring it on high just like you would.
Speaker 4: You know, when when I bring in talent or I
Speaker 4: bring in someone to my.
Speaker 3: Creative team or whatever, I'm not asking really what you know,
Speaker 3: I'm not as interested as a resume as I am
Speaker 3: in their talent. And I make sure that they sit
Speaker 3: at the same table as a CFO and a COO
Speaker 3: and we honor what they have to say, just like
Speaker 3: you know, the tippy top of any type of corporate
Speaker 3: structure and who.
Speaker 4: Sits at that table.
Speaker 3: You know, certain companies now have to have many people
Speaker 3: sitting around that big table figuring out like what we're
Speaker 3: going to green light and stuff like that, you know,
Speaker 3: especially with BLM and what happened with a lot you
Speaker 3: know a lot of brands putting stuffut they should have
Speaker 3: put out, and you got to have somebody sitting at
Speaker 3: that table going, hey, what is that?
Speaker 7: No?
Speaker 3: You can't do that right because you need another lens there.
Speaker 3: And so when it comes to youth culture, usually those
Speaker 3: two sides don't talk your corporate America. And then you
Speaker 3: got a bunch of kids that play video games, right,
Speaker 3: how are you going to export product that is meaningful,
Speaker 3: scalable and create a business around that. And so it's
Speaker 3: really about the weight and gold and honor and you know,
Speaker 3: the youth and making sure you can you know, teach them,
Speaker 3: bring them along, and also listen.
Speaker 4: You know I listen a lot. It's mainly what I do.
Speaker 3: Is listen, appreciate you playing, thank you for having me,
Speaker 3: thank you for having.
Speaker 2: Me, my graduates from my school being forced.
Speaker 5: Bad drop drop drop, bad drop drop.
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