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Speaker 3: Traditional businesses, they don't let their artists participate. They're helping

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Speaker 3: us build a brand, build a company, and we make

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Speaker 3: sure we do business with them accordingly. You know, as

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Speaker 3: you're scaling raising money, you know there's all these different

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Speaker 3: pots and you know we're generating money on that level.

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Speaker 3: But they're they're the ones that are supporting it. They're

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Speaker 3: the ones getting behind it, they're pushing it. They put

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Speaker 3: phase in front of their name, and that really means

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Speaker 3: something from a business perspective, making sure that they participate

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Speaker 3: in the company.

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Speaker 4: That's that's the major thing.

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Speaker 5: My graduates from my school being forced back and drops

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Speaker 5: drop Mike, drop back, drop drop.

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Speaker 6: So, first and foremost, thank you guys for coming. We

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Speaker 6: appreciate youall. This is gonna kick off of a crazy

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Speaker 6: three day event. We're gonna talk about tomorrow a little later,

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Speaker 6: but today we're gonna focus on what we're about to do,

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Speaker 6: and I just want to kind of just give you

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Speaker 6: guys the run a show of exactly what's gonna happen. So

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Speaker 6: we're gonna have a dope fire side chat with Kyle Henry.

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Speaker 6: Then Ally is gonna have a panel about building wealth,

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Speaker 6: and then it is gonna be you know, networking vibe.

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Speaker 6: We're gonna have art and it's just gonna be a

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Speaker 6: whole night full of just good energy and good vib

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Speaker 6: Shout out to my brother nineteen Keys in the building.

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Speaker 6: Of course, the legendary Many Fresh will be closing the set.

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Speaker 6: But shout out to DJ oh Soo for holding us

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Speaker 6: down in the open and said she was k yeah, yeah,

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Speaker 6: she was rocking for sure. So without further ADU, let's

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Speaker 6: get into this. So if you watch market mondays. If

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Speaker 6: you watch market Mondays, make some noise.

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Speaker 7: Yeah, if you've made some money, watches market Mondays, make

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Speaker 7: some noise. My man set up all drinks is on

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Speaker 7: him today.

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Speaker 8: But yes and yes, and.

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Speaker 6: So we talked about Phase Clan before, right, if you

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Speaker 6: watch market Mondays, you know, we talked about Phase Plan

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Speaker 6: and I got a lot of inspiration from Phase Clan.

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Speaker 6: They just got a billion dollar valuation on his spec

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Speaker 6: And I got introduced to Phase Clan through my son,

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Speaker 6: who was a gamer. And when I really started to

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Speaker 6: look into that business model, it just kind of blew

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Speaker 6: my mind that these kids was that was, you know,

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Speaker 6: playing video games and video game enthusias can a couple

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Speaker 6: of years later have a billion dollar valuation and about

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Speaker 6: to go public on the stock market. So yeah, that's yeah,

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Speaker 6: yeah sure. So when we had the opportunity to talk

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Speaker 6: to Kyle, it was a no brainer.

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Speaker 8: So Ki is a.

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Speaker 6: Chief strategy officer of Phase Clans. So we're gonna have

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Speaker 6: a dope conversation about content, about business, about marketing, about

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Speaker 6: all that kind of stuff. So without further ado, Ky

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Speaker 6: Henry all right, So we're gonna, like I said, we're

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Speaker 6: gonna have some fun later on we're going network it's

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Speaker 6: a bar and all of that, but for now, this

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Speaker 6: is about education, so we need your undivided attention. In

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Speaker 6: true ey L fashion, We're gonna drop some gems, give

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Speaker 6: some information, and hopefully you know some information that you

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Speaker 6: can actually take in using your day to day life.

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Speaker 6: So Kyle, first and foremost, thank you for joining us. Brother,

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Speaker 6: I appreciate it.

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Speaker 4: Check check than for having me, yeah for sure.

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Speaker 6: So all right, for anybody that doesn't know, he actually

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Speaker 6: comes from a music background. So it used to be

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Speaker 6: the manager for Snoop Dogg.

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Speaker 5: Yeah, long time ago, long time, Quincy Jones, yes, long

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Speaker 5: time ago, ice Cube yeah yeah, long time, like hall

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Speaker 5: of Fame, everybody's Hall of fan some legacy talent.

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Speaker 6: So how did you make the transition from the music

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Speaker 6: business to the game and culture.

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Speaker 4: Well, actually it wasn't immediate.

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Speaker 3: I think I kind of started that path i'd say

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Speaker 3: ten years ago. So I got out of the music

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Speaker 3: business in around twenty ten, and I was making a

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Speaker 3: slow transition out. But I think initially I understood that

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Speaker 3: YouTube was going to be a really big platform for

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Speaker 3: music in particular, and so around two thousand and eight

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Speaker 3: through twenty ten, I started a company with DJ Ski

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Speaker 3: called Ski TV, which was like a lifestyle you know,

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Speaker 3: YouTube platform where we would do music videos.

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Speaker 4: Behind the scenes content, branded content.

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Speaker 3: And so I just started thinking about, you know what

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Speaker 3: the digital you know, platforms are going to bring to music.

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Speaker 3: So my first step out of the out of the

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Speaker 3: music game as a manager and UH and and kind

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Speaker 3: of creative sounding board for UH for these artists was

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Speaker 3: jumping into YouTube.

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Speaker 4: So I did that.

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Speaker 3: I sold that company in twenty eleven to a like

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Speaker 3: a there's a company called karmel Loop, which is like

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Speaker 3: an online street.

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Speaker 4: Wear mall in the day. Yeah, Greg Soelco.

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Speaker 3: They were raising money to UH to start a TV network,

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Speaker 3: and you know, I think they really understood that they

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Speaker 3: needed some online viewership to support what they were doing. So,

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Speaker 3: you know, they they they wanted to buy YouTube channel.

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Speaker 3: At that point, I was ready, I was willing me

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Speaker 3: and Ski made that choice and UH and then I

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Speaker 3: just transitioned into becoming an entrepreneur and just you know,

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Speaker 3: really inserting myself in different industries that I think that

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Speaker 3: I thought was gonna kind of converge down down the

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Speaker 3: road in the future, you know. So I got into uh,

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Speaker 3: consumer electronics, I helped Monster Cable do you know, do

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Speaker 3: their deal with uh with Interscope for beats by Dre

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Speaker 3: and so you know, me and Ski did that together,

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Speaker 3: and then uh, you know, after that, got into creating

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Speaker 3: our own head for company called Soul Republic, you know,

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Speaker 3: and just really just trying to trying to understand consumer

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Speaker 3: electronics lifestyle products on that level, you know, figure out

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Speaker 3: how to get your product you know, placed in Target

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Speaker 3: and Best Buy and Apple back then, and just understand

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Speaker 3: channel marketing and just honestly just educated myself through through

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Speaker 3: being an entrepreneur. So yeah, got into consumer electronics, got

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Speaker 3: into fashion. I started a brand called a Noir with

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Speaker 3: Rob Garcia back in twenty thirteen, and then I started

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Speaker 3: a marketing company called Milk and Honey back in the day,

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Speaker 3: and so yeah, and that just eventually led me to gaming, right,

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Speaker 3: which was you know, i'd say two years ago. I

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Speaker 3: started having conversations with Lee Trink, who's the CEO of

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Speaker 3: fase Clan. I had met him back in my music

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Speaker 3: days about you know, back in two thousand and eight

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Speaker 3: at a management company he was a partner at. So

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Speaker 3: we just started talking and I realized that gaming was

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Speaker 3: the true convergence of all the things I had educated

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Speaker 3: myself in as an entrepreneur over the past ten years,

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Speaker 3: and so I just made the jump, right, Like I

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Speaker 3: didn't really fully understand at that point, you know, the

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Speaker 3: ins and outs of the professional side of gaming and

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Speaker 3: stuff like that.

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Speaker 4: I need to educate myself more on that.

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Speaker 3: But culturally outside of game, you know, the professional side

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Speaker 3: of gaming, the lifestyle side of it. I think I

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Speaker 3: was prepared to kind of have like a fifty thousand

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Speaker 3: you know foot view of you know, brand like Phase

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Speaker 3: Clan with multiple business pots around it in consumer electronics,

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Speaker 3: in fashion, and merch in content, and so I thought

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Speaker 3: that I could bring something to the table with.

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Speaker 4: You know, what I had done over the last ten

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Speaker 4: years as entrepreneur.

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Speaker 7: When we met a little while ago, we said, we

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Speaker 7: had this moment. I said, look, man, I wish Phase

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Speaker 7: Clan was around twenty years ago because we would have

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Speaker 7: definitely been in it right, Like we were gamers. What's

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Speaker 7: the difference between somebody who was considered a professional gamer

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Speaker 7: versus the average person who's just playing in the house, Like,

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Speaker 7: what what's the transition to make you a professional gamer?

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Speaker 3: I mean, a professional gamer is next level talent that

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Speaker 3: you know, I think I think that we're yet to

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Speaker 3: kind of quantify what that really means. But like from

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Speaker 3: from my seat and just being in this organization, like

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Speaker 3: a real true professional gamer is you know, the same

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Speaker 3: kind of talent with your hands, fingers, hand eye coordination

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Speaker 3: is as as someone that plays in the NBA, you know,

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Speaker 3: might not be with your legs and your feet. But

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Speaker 3: the the the difference between you know, uh, a casual

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Speaker 3: to amateur you know, amateur gamer and a professional gamer

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Speaker 3: is is is a lot. It's a lot.

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Speaker 6: So when I first got introduced to Phase Clan the

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Speaker 6: reason why I was so interesting to me is because

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Speaker 6: when my son told me about it, and he was

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Speaker 6: he was so fanatical about these these guys that was

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Speaker 6: he's ten. So I started to look at it. And

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Speaker 6: when I looked at it, the word clan was interesting

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Speaker 6: to me because it reminded me of like Wu Tang clan.

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Speaker 8: Yes, and I'm like, okay, I get it.

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Speaker 6: And I kind of used that as a lot of

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Speaker 6: inspiration for arnal Lisha. I see some similarities and I'm like, okay,

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Speaker 6: this is something that we kind of have to look at.

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Speaker 6: Because when you look at Phase clan. You're not just

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Speaker 6: looking at it as like gamers. They're just cultural phenomenon

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Speaker 6: that transcend gaming. And they have a lot of different

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Speaker 6: like Phase clan jars like Phase Jarvis, Phase this.

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Speaker 8: One, and it's like it's like the model.

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Speaker 6: Yeah, so talk about that as far as like you

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Speaker 6: being in the business model of it for those guys

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Speaker 6: to actually go out and conquer so many different areas

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Speaker 6: and obviously that's helped them reach the levels that they've reached.

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Speaker 8: Now.

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Speaker 3: Yeah, I mean, you know, they all have their own attributes,

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Speaker 3: their own style, their own businesses separately as members of

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Speaker 3: Phase clan, right, so you know some of them, you know,

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Speaker 3: we have Phase Rug. Phase Rus is one of the

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Speaker 3: biggest YouTubers in the world. He's got twenty million, twenty

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Speaker 3: million subscribers on YouTube. He's probably a top two hundred talent,

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Speaker 3: you know, and he's a machine. He does YouTube. He

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Speaker 3: doesn't game as much anymore, but he is a true

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Speaker 3: YouTube giant, right. And then we have you know Nick Marks,

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Speaker 3: who's a gamer who streams every night on Twitch and

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Speaker 3: you know, he streams in front of one hundred thousand

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Speaker 3: current live viewers, and you know he's interacting with his chat,

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Speaker 3: and so you think each one of them brings their

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Speaker 3: own magic, you know, in their own almost like an Avengers,

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Speaker 3: like a Justice League of you know, like Wu Tang clan. Right,

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Speaker 3: Like everybody's got like their own sauce with the you

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Speaker 3: know what they bringing the table as far as lyricism

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Speaker 3: and producing and stuff like that.

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Speaker 4: It's the same thing with the FaZe members.

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Speaker 7: So what's the selection process because I know somebody's in

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Speaker 7: here like, yo, my son is nice, yeah, and I'm

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Speaker 7: I'm nice yeah. So what's the selection process like to

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Speaker 7: be a part of the clan? And when they come

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Speaker 7: in on the other side, are you looking like, all right,

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Speaker 7: we can build a brand around him or are we

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Speaker 7: looking for talent?

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Speaker 4: That's so they've already had an establishment. It's a really

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Speaker 4: good question.

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Speaker 3: The selection process is still being refined. The brand itself,

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Speaker 3: you know, was a It's a brand that was started

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Speaker 3: by that you know internet kids, you know what I mean.

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Speaker 3: These four four guys met on Xbox. They were friends

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Speaker 3: for a year and a half playing video games. They

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Speaker 3: had never met each other in person, and then they

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Speaker 3: decided to like jump in the house, you know, and

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Speaker 3: and start you know, gaming together and getting to know

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Speaker 3: each other, but that was like a decade ago, right,

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Speaker 3: and so you know, and they once they got in

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Speaker 3: the house, they started turning the camera on themselves creating content.

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Speaker 3: And really it was really like the first version of

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Speaker 3: like a content house mixed with gaming to ever exist.

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Speaker 3: And so now as the brand's gotten bigger and the

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Speaker 3: business has gotten bigger, the selection process is still kind

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Speaker 3: of archaic. It's kind of still like you know, the

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Speaker 3: original founders, you know, getting in a room and everybody

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Speaker 3: yelling at each other. But but I mean, yeah, yeah, yeah,

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Speaker 3: everybody's got their own definition of like what a Phase

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Speaker 3: members should be. But you know, we're we're we're getting

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Speaker 3: to a place now where you know, like we've got

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Speaker 3: a big initiative called Phase one, which is almost like

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Speaker 3: our global casting call for the next Phase member that

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Speaker 3: we're gonna be launching in January, and so you know,

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Speaker 3: we're finding talent that way. And then you know, again,

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Speaker 3: like I said, the founders getting in the room looking

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Speaker 3: at a list of talent that you know, we've been

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Speaker 3: checking out on Twitch and on YouTube, and everybody putting

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Speaker 3: in on what they think, you know, that person brings

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Speaker 3: to the table to this group and what you know,

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Speaker 3: other abilities they bring as well.

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Speaker 4: You know what I mean. So it's not just the

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Speaker 4: same you know, same people in the roster. What's that

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Speaker 4: feeling like? Right?

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Speaker 7: Because I remember there was a time when you would

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Speaker 7: play against your friend in the house and an a

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Speaker 7: online gaming game, and then out of nowhere it was

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Speaker 7: people actually recording themselves playing the game and we're watching that.

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Speaker 4: Right, How does that feel?

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Speaker 7: Because like the industry has changed, right, Twitch didn't exist

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Speaker 7: before you guys were doing this, so right, what does

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Speaker 7: that feel like when you know that you're shifting the

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Speaker 7: industry and shifting the world.

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Speaker 4: Really? Yeah, I mean it's you know, that's what I'm

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Speaker 4: in it for.

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Speaker 3: Like I think everyone on that phase is about innovation

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Speaker 3: and just like learning, you know, this new this new

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Speaker 3: world when it comes to you know, technology and platforms

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Speaker 3: and stuff like that. So, I mean it feels great

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Speaker 3: like every day were we're we're we're being innovative as

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Speaker 3: far as like how we use these platforms. You know,

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Speaker 3: when you talk about Twitch in particular, I mean, it's

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Speaker 3: really like the evolution of like radio. In my mind,

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Speaker 3: it's like radio, you know what I mean, It's like

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Speaker 3: back in the day you used to call into the

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Speaker 3: radio station. You want to give our shout out to

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Speaker 3: your girl or your dude.

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Speaker 4: Or whatever, you know what I mean. And you like,

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Speaker 4: you know, the lines busy, the line is busy.

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Speaker 3: You finally get through and and that's kind of like

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Speaker 3: what the you know what twitch is like now to

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Speaker 3: to to to you know, this generation, it's like you

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Speaker 3: could jump in the chat and talk to your favorite,

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Speaker 3: you know, talk to the actual person you're following, and

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Speaker 3: then you know, you do a donation, your name fly

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Speaker 3: across the strength screen and they shout you out and

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Speaker 3: stuff like that, and so it's a it's another form

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Speaker 3: of connection with who you're following and really getting that bridge.

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Speaker 3: You know, that's the that's the that's the difference between

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Speaker 3: a traditional celebrity and the new and the new generation

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Speaker 3: of celebrities now is you actually have that kind of

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Speaker 3: built in connection through these platforms where you feel like

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Speaker 3: you can reach out and touch who you who you

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Speaker 3: are following right and who you're and who you're you know,

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Speaker 3: appreciative of or who you want to you know, who

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Speaker 3: you want to you know, spend most of your time

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Speaker 3: following every day.

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Speaker 6: So when I when I started on Instagram, uh, you know,

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Speaker 6: my friend Valencia, She's the motivation that really, she really

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Speaker 6: is a motivation for Erno Lisia in a sense because

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Speaker 6: she was the first person that I knew personally that

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Speaker 6: became famous on social media. And she was a school

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Speaker 6: teacher in Baltimore. So that was inspiring to me because

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Speaker 6: before that, the only famous people that I knew was

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Speaker 6: entertainers or athletes. So when I saw a school teacher

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Speaker 6: from Baltimore get famous on social media, I understood that

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Speaker 6: when in the day and age now that anybody can

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Speaker 6: become a celebrity, a chef, a train, even two guys

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Speaker 6: that talk about financial literacy.

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Speaker 8: You would have never thought about that.

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Speaker 6: So now you got video gamers that have become celebrities,

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Speaker 6: and celebrities actually want to be a part. So now

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Speaker 6: like little Yachty Kyle Murray, sure, Bronni. So talk about

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Speaker 6: that as far as the cultural influence and how it

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Speaker 6: has changed, where the athletes and entertainers are following with

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Speaker 6: just the other people are doing now.

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Speaker 3: Yeah, I mean, look, I don't know, gaming has been

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Speaker 3: around forever, you know what I mean as a pastime,

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Speaker 3: you know, for for for different people, and I think culturally,

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Speaker 3: you know, now when you have you know, new musicians,

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Speaker 3: new athletes that are you know, coming into stardom, they

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Speaker 3: still have that background of gaming, you know, of how

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Speaker 3: they grew up and stuff like that. And so with

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Speaker 3: a brand like that's been around for ten years, it's

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Speaker 3: almost like a new age legacy brand, right, And so

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Speaker 3: a lot of these athletes and musicians grew up on

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Speaker 3: Phase and they grew up watching our content and following

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Speaker 3: some of our creators. So you know they still Yeah,

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Speaker 3: they become you know, Kyler Murray becomes you know, top

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Speaker 3: number one pick and you know, hopefully m v P

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Speaker 3: this year. Yeah, yeah, you know, and bron and Bronnie

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Speaker 3: is who Bronni is. But you know, I think they

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Speaker 3: still you know, they they they love Phase, They love

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Speaker 3: what it represents.

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Speaker 4: They you know, it means something to them.

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Speaker 3: And and and again that game and culture is running

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Speaker 3: deeper than it has before.

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Speaker 4: You know.

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Speaker 7: Yeah, so when when the brand because you're told them

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Speaker 7: about the musicians, Yeah, I know one of your first

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Speaker 7: now is car Yeah yeah, so.

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Speaker 4: Like how how was that right? Because now he's a

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Speaker 4: gamer slash musician.

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Speaker 7: Yeah, but he's working with some elite, elite, elite talent.

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Speaker 7: Right after you parted with Little Dirk. Uh So how

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Speaker 7: did that come about? How did that work?

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Speaker 4: Yeah? I mean.

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Speaker 3: I think now, like you know, every time I meet

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Speaker 3: someone who's gonna be a new Phase member, you know,

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Speaker 3: someone that's gonna be announced as our as one of

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Speaker 3: our next members, I kind of like, did you know?

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Speaker 3: Me and the head of talent, Darren Yan, who runs

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Speaker 3: all of our talent, we sit down with him and

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Speaker 3: we just see what other aspirations they have as far

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Speaker 3: as their business goes, and what they want to do

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Speaker 3: outside of gaming.

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Speaker 4: And so case on you know.

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Speaker 3: He he he expressed that he loved producing on the side.

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Speaker 3: He wanted you know, he DJ'ed a little bit, and

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Speaker 3: uh and you know, my, you know, my, my, my

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Speaker 3: old ass like music being kicked in, and I was,

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Speaker 3: I think I could do this again, you know, And

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Speaker 3: so we started talking and and then we just started

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Speaker 3: you know, making music, like honestly right, and I think,

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Speaker 3: you know, when it comes to rolling out an announcement

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Speaker 3: for one of our members, like one one thing we

364
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Speaker 3: considered was like we wanted to take his brand and

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00:17:49,240 --> 00:17:53,119
Speaker 3: it be gaming and music simultaneously. Not you're a gamer

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Speaker 3: trying to do music or you coming out as a

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Speaker 3: DJ music, trying to do you know, trying to game.

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Speaker 3: So we really solidified him, got him stream with a

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Speaker 3: lot of our you know a lot of our members,

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Speaker 3: just solidifying him on the game inside in the meanwhile,

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Speaker 3: this is before announcement, but in the meanwhile making music

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Speaker 3: and getting ready for his launching announcement, and you know,

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Speaker 3: litt Dirk wanted.

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Speaker 4: To do some game and stuff with Phase.

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Speaker 3: He had aspirations to launch a OTF gaming, So we

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Speaker 3: did some content with him, and we were just like, hey,

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Speaker 3: you know, while we ad it, why don't we make

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Speaker 3: a record, you know, and then we do future on

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Speaker 3: there and just just experimenting with our platforms, right, like

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Speaker 3: not really there's no real pressure as far as like

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Speaker 3: having to have a hit record. It's just like, what's

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Speaker 3: something we want to do. You know, we have our

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Speaker 3: own platforms, our own marketing power, and so yeah, it

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Speaker 3: was just you know, that was kind of yeah.

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Speaker 7: I mean, it's interesting, right if he made when he

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Speaker 7: makes the record, and let's say he's on Twitch and

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Speaker 7: a million people are watching and yea, yeah, yeah, that's.

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Speaker 4: A million listens, No exactly.

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Speaker 3: Well, yeah, well the music industry is figuring out what

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Speaker 3: that means.

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Speaker 4: But yeah, yeah, that's what That's what I think.

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Speaker 8: So let me ask you this.

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Speaker 6: Yeah, the revenue model for Phase sure, because obviously to

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Speaker 6: have a billion dollar valuation is interesting, but there's revenue

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Speaker 6: that's coming in, right, So can you talk about a

396
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Speaker 6: few streams of revenue that Phase clan?

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Speaker 3: Actually yeah, I mean I think number one first and

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Speaker 3: foremost is, you know, we participate with our creators. They

399
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Speaker 3: have their own businesses, you know, and a lot of

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Speaker 3: it is you know, ad sense driven through YouTube and

401
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Speaker 3: through Twitch, and we we also have the ability to

402
00:19:26,680 --> 00:19:29,639
Speaker 3: bring them brand deals. Right, so it's almost like, you know,

403
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Speaker 3: all of our creators have their own siloed businesses on

404
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Speaker 3: their own, but we participate in them.

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Speaker 4: So it's almost like a label, right.

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Speaker 6: Yeah, yeah, you know, I wanted to talk about that

407
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Speaker 6: because that's interesting. The key with that is unity. Sure,

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Speaker 6: The key with that is unity. I was just having

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Speaker 6: a conversation with somebody. We're not a lot of times

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Speaker 6: we lack unity, and it wouldn't have had a billion

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Speaker 6: dollar valuation if each member was a solo artist doing

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Speaker 6: their own things.

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Speaker 4: Yeah.

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Speaker 8: So it's like, you got how many members is in Phase?

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Speaker 4: Uh, we're eighty So.

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Speaker 6: You have eighty members, and like you said, now it's

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Speaker 6: a collective. Everybody's doing their own thing, but it all

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Speaker 6: kind of falls on the umbrellas. Phase yeah, phase, you know,

419
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Speaker 6: give them support, but also they're part of the revenue

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Speaker 6: share because they give them exposure. And now instead of

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Speaker 6: one person getting a ten million dollar deal, one company

422
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Speaker 6: has a one billion dollar valuation. Yes, so there's power

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Speaker 6: in collective economics.

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Speaker 3: Absolutely, and also powering you know, skinning the game, you

425
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Speaker 3: know what I mean. Like, like I think for a

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Speaker 3: long time, a lot of just you know, traditional businesses,

427
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Speaker 3: you know, they don't let their artists participate, you know

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Speaker 3: what I mean. And so they're helping us build a brand,

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Speaker 3: build a company, and we make sure we do business

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Speaker 3: with them accordingly, you know what I mean. That's part

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Speaker 3: of my job is to make sure we balance that ship.

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Speaker 3: And you know, as just scaling, raising money, you know,

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Speaker 3: making money. Other ways we make money is merch, right,

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Speaker 3: Like I see you guys killing it on the merch side.

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Speaker 4: So we'll get to a we're gonna get to the

436
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Speaker 4: version of a set.

437
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Speaker 3: But you know there's all these different pots and you

438
00:21:03,600 --> 00:21:05,960
Speaker 3: know we're generating money on that level. But they're they're

439
00:21:06,000 --> 00:21:07,840
Speaker 3: the ones that are supporting it, they're the ones getting

440
00:21:07,840 --> 00:21:10,240
Speaker 3: behind it, they're pushing it. They put Phase in front

441
00:21:10,240 --> 00:21:12,520
Speaker 3: of their name, and that really means something. And I

442
00:21:12,560 --> 00:21:15,040
Speaker 3: think that you know on our on, you know, from

443
00:21:15,040 --> 00:21:18,680
Speaker 3: a business perspective, making sure that they participate in the company.

444
00:21:18,800 --> 00:21:19,880
Speaker 4: That's that's the major thing.

445
00:21:20,200 --> 00:21:20,679
Speaker 8: Before you go.

446
00:21:20,720 --> 00:21:23,639
Speaker 6: I just want to say something because so now you

447
00:21:23,760 --> 00:21:27,119
Speaker 6: understand why I've studied Phase Clan. Because if you watch

448
00:21:27,160 --> 00:21:31,040
Speaker 6: earn Alesia, see the merch you see we have earned

449
00:21:31,040 --> 00:21:32,760
Speaker 6: a Lisia which is one of the top podcasts in

450
00:21:32,760 --> 00:21:36,120
Speaker 6: the world. We started market Mondays, we started e YL Network,

451
00:21:36,680 --> 00:21:41,119
Speaker 6: e YL University. So now you see the pathway to

452
00:21:41,280 --> 00:21:42,240
Speaker 6: that billion dollars.

453
00:21:42,760 --> 00:21:46,719
Speaker 4: Let's get it right. Just got right to tap it off.

454
00:21:46,760 --> 00:21:50,639
Speaker 7: For that, the valuable lesson is you don't have to

455
00:21:50,680 --> 00:21:54,560
Speaker 7: reinvent the wheel from from a content creation standpoint, because

456
00:21:54,560 --> 00:21:56,000
Speaker 7: I'm sure there's people in here right now that are

457
00:21:56,040 --> 00:21:58,320
Speaker 7: creating content for their brands, that try to build their brands.

458
00:21:58,680 --> 00:22:01,760
Speaker 7: You got eighty people that are under the Face Clan umbrella.

459
00:22:02,080 --> 00:22:04,360
Speaker 7: What's that process like? Is there a schedule, Is there

460
00:22:04,359 --> 00:22:07,080
Speaker 7: a quota that people have to meet? Deadlines that they

461
00:22:07,119 --> 00:22:09,080
Speaker 7: have to meet as far as content, How does that work?

462
00:22:09,680 --> 00:22:12,600
Speaker 3: No, I mean the great thing about it is, I

463
00:22:12,600 --> 00:22:14,840
Speaker 3: mean we have our deliverables for our partners and stuff

464
00:22:14,880 --> 00:22:16,600
Speaker 3: like that. Right for like if we do a deal

465
00:22:16,680 --> 00:22:19,000
Speaker 3: with you know, McDonald's or you know, we have a

466
00:22:19,040 --> 00:22:21,720
Speaker 3: deal with Nissan and Beats and stuff like that, we

467
00:22:21,800 --> 00:22:24,119
Speaker 3: have to we have to deliver, you know, we have

468
00:22:24,160 --> 00:22:27,000
Speaker 3: to meet our deliverables as an organization. But really for

469
00:22:27,119 --> 00:22:29,840
Speaker 3: each creator, I mean that's how they eat, you know

470
00:22:29,880 --> 00:22:31,720
Speaker 3: what I mean. So it's really like it's based off

471
00:22:31,720 --> 00:22:35,840
Speaker 3: their business. They're gonna like that youth culture, they want

472
00:22:35,840 --> 00:22:37,680
Speaker 3: to work, they want to make money, you know what

473
00:22:37,720 --> 00:22:39,919
Speaker 3: I mean. Like I'm an eighties baby, a lot of

474
00:22:39,960 --> 00:22:41,280
Speaker 3: you know, a lot of yeah, a lot of a

475
00:22:41,280 --> 00:22:48,440
Speaker 3: lot of yeah saying, but like you know, I'm not knocking.

476
00:22:48,520 --> 00:22:53,879
Speaker 3: I think you know that generation, my generation. There's a

477
00:22:53,920 --> 00:22:56,199
Speaker 3: lot that we that we bring to the table as

478
00:22:56,200 --> 00:22:58,359
Speaker 3: far as being a bridge between two you know, like

479
00:22:58,400 --> 00:22:59,800
Speaker 3: more of like a boomer.

480
00:23:00,000 --> 00:23:03,399
Speaker 4: Culture and Gen X, but like our gen Z.

481
00:23:03,560 --> 00:23:08,040
Speaker 3: Sorry, but you know, overall, a lot of eighties babies

482
00:23:08,080 --> 00:23:09,560
Speaker 3: didn't want to make money like that, you know what

483
00:23:09,640 --> 00:23:11,560
Speaker 3: I mean, Like when you get in your creative bag,

484
00:23:11,600 --> 00:23:13,920
Speaker 3: and you start thinking about like you don't really want to,

485
00:23:14,080 --> 00:23:15,760
Speaker 3: you know, It's like that whole artist.

486
00:23:17,119 --> 00:23:17,840
Speaker 4: Earners. What's up?

487
00:23:17,920 --> 00:23:20,439
Speaker 7: You ever walk into a small business and everything just

488
00:23:20,560 --> 00:23:23,760
Speaker 7: works Like the checkout is fast, the receipts are digital,

489
00:23:24,280 --> 00:23:27,240
Speaker 7: tipping is a breeze, and you're out the door before

490
00:23:27,240 --> 00:23:31,399
Speaker 7: the line even builds odds are they're using Square. We

491
00:23:31,560 --> 00:23:34,119
Speaker 7: love supporting businesses that run on Square because it just

492
00:23:34,160 --> 00:23:37,399
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493
00:23:37,440 --> 00:23:39,680
Speaker 7: at a pop up market, or even one of our

494
00:23:39,760 --> 00:23:43,400
Speaker 7: merch partners, Square makes it easy for them to take payments,

495
00:23:43,640 --> 00:23:47,359
Speaker 7: manage inventory, and run their business with confidence, all from

496
00:23:47,440 --> 00:23:50,840
Speaker 7: one simple system. If you're a business owner or even

497
00:23:50,920 --> 00:23:54,480
Speaker 7: just thinking about launching something soon, Square is hands down

498
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Speaker 7: one of the best tools out there to help you start,

499
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500
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501
00:24:03,400 --> 00:24:07,080
Speaker 7: matters most Ready. To see how Square can transform your business,

502
00:24:07,320 --> 00:24:11,960
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503
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504
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505
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Speaker 7: can keep pushing your vision forward. This episode is brought

506
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507
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534
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Speaker 3: That artist thing right in this generation, they want to

535
00:26:08,359 --> 00:26:12,360
Speaker 3: make money, and but they there's a very specific way

536
00:26:12,400 --> 00:26:16,000
Speaker 3: to monetize what they do, and they make sure that

537
00:26:16,119 --> 00:26:19,080
Speaker 3: culture and their and their and their community and their

538
00:26:19,119 --> 00:26:21,840
Speaker 3: audiences at the at the at the forefront of what

539
00:26:21,880 --> 00:26:24,200
Speaker 3: they care about right over over over money.

540
00:26:24,200 --> 00:26:27,199
Speaker 4: But but in general they do what they need to do,

541
00:26:27,240 --> 00:26:27,800
Speaker 4: you know what I mean?

542
00:26:27,800 --> 00:26:30,560
Speaker 3: And yeah, if you don't move your feet, yeah yeah,

543
00:26:30,560 --> 00:26:31,760
Speaker 3: and then yeah yeah.

544
00:26:31,800 --> 00:26:35,080
Speaker 7: So from you mentioned, I want to talk about brand partnerships, yeah,

545
00:26:35,400 --> 00:26:38,720
Speaker 7: and trying to get understanding of the selection process and

546
00:26:38,920 --> 00:26:41,560
Speaker 7: trying to figure out which member will blow we'll fit

547
00:26:41,640 --> 00:26:43,919
Speaker 7: with which brands. So you said McDonald's, I know you

548
00:26:43,960 --> 00:26:47,080
Speaker 7: had Nissan NFL. You did a deal with Beesbadre. I'm

549
00:26:47,080 --> 00:26:48,440
Speaker 7: sure you had a part to do with that, being

550
00:26:48,440 --> 00:26:50,680
Speaker 7: that you were there, you had a DC comic which

551
00:26:50,720 --> 00:26:53,000
Speaker 7: was incredible. Yes, uh, and then you did a deal

552
00:26:53,000 --> 00:26:55,639
Speaker 7: with Manchester City, which is a soccer club. So what

553
00:26:55,800 --> 00:26:59,080
Speaker 7: is the process in trying to find the brands or

554
00:26:59,240 --> 00:27:01,080
Speaker 7: obviously at this point maybe brands will come to you

555
00:27:01,359 --> 00:27:03,720
Speaker 7: and figure out which phlease clam member we'll fit with

556
00:27:03,760 --> 00:27:04,240
Speaker 7: which brand.

557
00:27:04,480 --> 00:27:06,840
Speaker 4: Yeah, I mean there's a lot.

558
00:27:06,920 --> 00:27:09,840
Speaker 3: I don't know, There's just a lot of opportunity and ideas,

559
00:27:09,880 --> 00:27:12,560
Speaker 3: you know, So I think the selection process really comes

560
00:27:12,600 --> 00:27:14,680
Speaker 3: down to, like, you know, we've got a great head

561
00:27:14,720 --> 00:27:17,280
Speaker 3: of marketing Xavier Ramos, who like comes from the music

562
00:27:17,320 --> 00:27:21,040
Speaker 3: business and just has understands our brand. He's kind of

563
00:27:21,080 --> 00:27:22,840
Speaker 3: like our protector of our brand and he and he

564
00:27:22,880 --> 00:27:24,959
Speaker 3: sources a lot of those opportunities. A lot of it

565
00:27:25,000 --> 00:27:27,480
Speaker 3: comes in from, you know, from talent and stuff like that.

566
00:27:27,560 --> 00:27:29,760
Speaker 3: From the talent that want to be in that campaign

567
00:27:29,840 --> 00:27:30,359
Speaker 3: or something like that.

568
00:27:30,400 --> 00:27:33,720
Speaker 4: You know, they'll have an idea. But I think, you know,

569
00:27:33,760 --> 00:27:35,760
Speaker 4: as far as like who we're partnering.

570
00:27:35,320 --> 00:27:39,680
Speaker 3: With, our sales team is bringing in just giant you know, opportunities,

571
00:27:39,680 --> 00:27:41,119
Speaker 3: and then we sit down in the room's like a

572
00:27:41,119 --> 00:27:43,320
Speaker 3: red light green light meeting, or we all sit down

573
00:27:43,359 --> 00:27:45,280
Speaker 3: and figure out if it makes sense for our business.

574
00:27:45,520 --> 00:27:47,480
Speaker 3: There's two things, the brand and the business, and those

575
00:27:47,520 --> 00:27:51,320
Speaker 3: two things generally don't go together very well when you're

576
00:27:51,359 --> 00:27:54,320
Speaker 3: making decisions like that, right, so you have to there's

577
00:27:54,320 --> 00:27:56,560
Speaker 3: a cadence. There's a cadence to doing enough shit.

578
00:27:56,400 --> 00:27:56,880
Speaker 4: For your brand.

579
00:27:56,880 --> 00:27:59,159
Speaker 3: Excuse me sorry, enough stuff for your brand, and then

580
00:27:59,160 --> 00:28:01,560
Speaker 3: there's enough and then you have to do what's right

581
00:28:01,600 --> 00:28:03,760
Speaker 3: for your bank accounting for and for the business right.

582
00:28:03,800 --> 00:28:06,880
Speaker 4: And so that's really how we assess it.

583
00:28:07,560 --> 00:28:10,639
Speaker 6: So talk about managing personally, I mean, it's hard to

584
00:28:10,720 --> 00:28:14,680
Speaker 6: manage ten people, five people, yeah, eighty people, eighty young people.

585
00:28:14,680 --> 00:28:18,080
Speaker 6: And that's something that as your business skills, it's becomes

586
00:28:18,080 --> 00:28:21,240
Speaker 6: more and more difficult. You got stars and they got egos.

587
00:28:22,080 --> 00:28:24,320
Speaker 6: How is it to manage that? And how is it

588
00:28:24,359 --> 00:28:26,960
Speaker 6: to keep them focused that no matter how big you get,

589
00:28:27,000 --> 00:28:28,680
Speaker 6: you still got to be under the brand.

590
00:28:30,760 --> 00:28:31,280
Speaker 4: It's hard.

591
00:28:32,440 --> 00:28:34,280
Speaker 3: I don't know, it's hard that you know. We have

592
00:28:34,320 --> 00:28:36,280
Speaker 3: a whole talent team. That's what they do. They make

593
00:28:36,320 --> 00:28:39,800
Speaker 3: sure they're managing the talent, managing expectations, you know, helping

594
00:28:39,840 --> 00:28:42,320
Speaker 3: them drive their careers. Like it's a it's a full

595
00:28:42,360 --> 00:28:47,080
Speaker 3: time job working with talented young creators that they have

596
00:28:47,200 --> 00:28:50,040
Speaker 3: their own understanding and algorithms that they live by for

597
00:28:50,120 --> 00:28:52,760
Speaker 3: their business and what they do and and we have

598
00:28:52,840 --> 00:28:55,880
Speaker 3: to match that. So it's a lot of communication and translation.

599
00:28:56,000 --> 00:28:58,760
Speaker 3: You know what I mean that is, that's I think

600
00:28:58,800 --> 00:29:02,280
Speaker 3: the key to success on the outside is just managing expectations,

601
00:29:02,280 --> 00:29:03,200
Speaker 3: communication and.

602
00:29:03,120 --> 00:29:04,400
Speaker 4: Having a related to trust.

603
00:29:04,880 --> 00:29:07,600
Speaker 3: You gotta have trust, right, So no talent is going

604
00:29:07,640 --> 00:29:10,320
Speaker 3: to follow you if you if they don't trust you,

605
00:29:10,720 --> 00:29:12,360
Speaker 3: And so that's that's what we do.

606
00:29:12,760 --> 00:29:14,640
Speaker 7: Yeah, one of the big things we had our basel

607
00:29:15,400 --> 00:29:17,600
Speaker 7: and there's a new form of art right. NFTs have

608
00:29:17,680 --> 00:29:21,200
Speaker 7: taken over the landscape over the past year. The metaverse

609
00:29:21,280 --> 00:29:24,200
Speaker 7: is here, right, And we spoke about the metaverse. If

610
00:29:24,240 --> 00:29:25,920
Speaker 7: we're in the gaming we've seen the metal I feel

611
00:29:25,920 --> 00:29:27,239
Speaker 7: like we've been in the metaverse. We've been in there,

612
00:29:27,360 --> 00:29:31,280
Speaker 7: We've been with and Fortnite. We've been in this metaverse, Sims. So,

613
00:29:31,360 --> 00:29:35,640
Speaker 7: what role does Phase Clan play in the forward thinking

614
00:29:35,680 --> 00:29:38,000
Speaker 7: of the future thinking of the metaverse in your opinion?

615
00:29:41,000 --> 00:29:46,680
Speaker 3: Yeah, so I think I mean, look, the metaverses up

616
00:29:46,760 --> 00:29:50,760
Speaker 3: until this point have been video games metaverse, right, so

617
00:29:50,880 --> 00:29:55,960
Speaker 3: like Epic you know with Fortnite, you know, Activision will

618
00:29:56,000 --> 00:29:56,560
Speaker 3: call of duty.

619
00:29:57,320 --> 00:29:57,440
Speaker 7: Uh.

620
00:29:57,680 --> 00:29:59,600
Speaker 3: So I think that you know, we have the innate

621
00:29:59,640 --> 00:30:01,760
Speaker 3: knowledge as far as what phase plan or.

622
00:30:01,720 --> 00:30:03,680
Speaker 4: Any other gaming organization, you know what I mean.

623
00:30:03,760 --> 00:30:07,160
Speaker 3: Like, I think that there's the innate knowledge there where

624
00:30:07,360 --> 00:30:10,120
Speaker 3: you know, you can maneuver in that world and quickly

625
00:30:10,200 --> 00:30:13,000
Speaker 3: understand it as a platform, a new social media and

626
00:30:13,000 --> 00:30:15,880
Speaker 3: what it brings to the table with spatial audio and

627
00:30:15,920 --> 00:30:17,560
Speaker 3: being able to meet people in the metaverse.

628
00:30:18,600 --> 00:30:20,000
Speaker 4: I ultimately think that.

629
00:30:22,040 --> 00:30:27,240
Speaker 3: Game theory, how to gamify n f t s, how

630
00:30:27,240 --> 00:30:31,600
Speaker 3: to gamify experiences, uh is what's gonna win and so

631
00:30:31,960 --> 00:30:34,960
Speaker 3: uh or be one of the main components in the metaverse.

632
00:30:35,000 --> 00:30:37,120
Speaker 3: And so you know, when you get a when you

633
00:30:37,200 --> 00:30:40,000
Speaker 3: sit a table, you know, sit a bunch of gamers

634
00:30:40,000 --> 00:30:42,360
Speaker 3: down at a table and you start talking game theory

635
00:30:42,400 --> 00:30:45,080
Speaker 3: and why you know, how things should be gamified, it's

636
00:30:45,120 --> 00:30:47,880
Speaker 3: pretty fun and you get some answers really fast. So

637
00:30:48,720 --> 00:30:51,280
Speaker 3: I think that, you know, for us, that's that's what

638
00:30:51,320 --> 00:30:53,960
Speaker 3: we're most interested in. Is like you know, you're starting

639
00:30:53,960 --> 00:30:56,440
Speaker 3: to see like, okay, the art world really blew up

640
00:30:56,480 --> 00:30:58,160
Speaker 3: on the you know, on the n FT side, and

641
00:30:58,160 --> 00:31:00,440
Speaker 3: and and it's beautiful I think, you know, on the

642
00:31:00,440 --> 00:31:02,840
Speaker 3: collectible side in the NFT world, like people are really

643
00:31:02,920 --> 00:31:05,800
Speaker 3: understanding that and just experience you get to get through,

644
00:31:05,880 --> 00:31:08,800
Speaker 3: you know, the way these NFTs unlock you know, a

645
00:31:08,800 --> 00:31:11,160
Speaker 3: certain like an affinity program or like a fan club,

646
00:31:11,240 --> 00:31:13,040
Speaker 3: you know, where you get you know, you get access

647
00:31:13,080 --> 00:31:15,960
Speaker 3: to certain things by holding holding these NFTs. And the

648
00:31:16,040 --> 00:31:21,480
Speaker 3: next level is gamification and monetization of NFTs. Right, You're

649
00:31:21,480 --> 00:31:23,760
Speaker 3: starting to see and I'm not saying that these things

650
00:31:23,760 --> 00:31:25,720
Speaker 3: are you know, I'm not saying these things are the way,

651
00:31:25,760 --> 00:31:28,080
Speaker 3: but like you see something like Wolf Game, which is

652
00:31:28,120 --> 00:31:32,480
Speaker 3: a huge NFT project where you're literally gamifying these NFTs

653
00:31:32,520 --> 00:31:35,240
Speaker 3: now and being able to create tokens and monetize that

654
00:31:35,360 --> 00:31:37,720
Speaker 3: and use it in the game or swap out for

655
00:31:37,800 --> 00:31:39,960
Speaker 3: eth A lot of stuff like that that's coming down

656
00:31:40,000 --> 00:31:40,560
Speaker 3: the pipeline.

657
00:31:40,600 --> 00:31:42,520
Speaker 4: I think that's what you know, that's where we'll live.

658
00:31:43,360 --> 00:31:46,280
Speaker 6: That really ties to a crypto too. Yeah, that's when

659
00:31:46,280 --> 00:31:49,720
Speaker 6: we got introduced to what was a crypto for games,

660
00:31:50,240 --> 00:31:54,120
Speaker 6: Tron Tron. Yeah, and now, when I got introduced to

661
00:31:54,120 --> 00:31:56,920
Speaker 6: Tron in twenty seventeen, I was obsessed with Yeah, that

662
00:31:57,040 --> 00:31:59,720
Speaker 6: was Troy's favorite crypto for a while. But the reason

663
00:31:59,720 --> 00:32:02,680
Speaker 6: why understood Tron justin Sun is the guy, right, that's

664
00:32:02,720 --> 00:32:05,200
Speaker 6: the son yep, it is because I understood how big

665
00:32:05,240 --> 00:32:07,440
Speaker 6: gaming was, so that was their whole thing is to

666
00:32:07,480 --> 00:32:11,120
Speaker 6: become the token or the coin for the gaming community

667
00:32:11,120 --> 00:32:12,560
Speaker 6: and you can use it for games. So I'm like,

668
00:32:12,640 --> 00:32:15,080
Speaker 6: this is a no brainer. It hasn't really worked out

669
00:32:15,120 --> 00:32:16,200
Speaker 6: the way we thought it would.

670
00:32:16,440 --> 00:32:18,960
Speaker 4: It hasn't. It's not over and say the least, to

671
00:32:18,960 --> 00:32:20,400
Speaker 4: say the least, but I was there.

672
00:32:20,600 --> 00:32:22,680
Speaker 6: What you're just talking about as far as the gamification

673
00:32:22,840 --> 00:32:28,000
Speaker 6: of NFTs, and plays right in line with something like that,

674
00:32:28,040 --> 00:32:31,680
Speaker 6: because you're gonna need currency to actually play it. And

675
00:32:31,720 --> 00:32:34,840
Speaker 6: then if there's a native crypto that's designed for that

676
00:32:35,040 --> 00:32:38,040
Speaker 6: for the gamification of NFTs, and that's like a home run.

677
00:32:38,280 --> 00:32:40,200
Speaker 7: I think we're a great ideas because you're but with

678
00:32:40,320 --> 00:32:43,160
Speaker 7: great ideas, sometimes they happen too soon, right, So it

679
00:32:43,160 --> 00:32:45,360
Speaker 7: we'd be like trying to introduce Tesla in two thousand

680
00:32:45,400 --> 00:32:48,120
Speaker 7: and seven. The world wasn't ready for it, right, But

681
00:32:48,160 --> 00:32:50,720
Speaker 7: if you look at Tesla in twenty twenty one, yeah, sure,

682
00:32:50,800 --> 00:32:53,120
Speaker 7: it's past every car company in the world. And so

683
00:32:53,240 --> 00:32:55,000
Speaker 7: the game why I thought it was going to be

684
00:32:55,000 --> 00:32:57,040
Speaker 7: a great idea was because I understood the League of

685
00:32:57,120 --> 00:33:00,680
Speaker 7: Champions and I'm like, we don't play it as adults,

686
00:33:00,680 --> 00:33:03,160
Speaker 7: most of us don't, but there's a huge population that

687
00:33:03,200 --> 00:33:04,840
Speaker 7: play it, and they play it on their phone, right

688
00:33:04,960 --> 00:33:06,480
Speaker 7: and when they're in the game, you're stuck in it

689
00:33:06,520 --> 00:33:08,600
Speaker 7: and you need you need the top and so is

690
00:33:08,640 --> 00:33:09,720
Speaker 7: that what you're looking at?

691
00:33:09,800 --> 00:33:12,040
Speaker 3: Yeah, I mean, yeah, play to earn, you know, play

692
00:33:12,080 --> 00:33:13,720
Speaker 3: to earn. That's a that's the future, you know what

693
00:33:13,760 --> 00:33:16,480
Speaker 3: I'm saying. I even think for like, you know, I

694
00:33:16,480 --> 00:33:19,840
Speaker 3: think countries are you're seeing it, countries embracing play to earn.

695
00:33:19,720 --> 00:33:21,680
Speaker 4: And and and and.

696
00:33:22,080 --> 00:33:26,760
Speaker 3: Communities being able to create value in an ecosystem through

697
00:33:27,280 --> 00:33:30,200
Speaker 3: dows through you know, play to earn system stuff like that.

698
00:33:30,240 --> 00:33:32,480
Speaker 4: Like that's what that's actually really important outside of game.

699
00:33:32,520 --> 00:33:36,240
Speaker 3: It's just really important to you know, low income communities

700
00:33:36,280 --> 00:33:38,760
Speaker 3: and and and and countries that are you know, where

701
00:33:38,760 --> 00:33:42,520
Speaker 3: where their currencies are are are hurting and they got

702
00:33:42,560 --> 00:33:44,000
Speaker 3: to figure out, you know, another option.

703
00:33:44,160 --> 00:33:46,960
Speaker 4: So yeah, I think, you know, play to earn.

704
00:33:47,040 --> 00:33:49,440
Speaker 3: I think we're gonna you know, uncover new phase members

705
00:33:49,440 --> 00:33:52,640
Speaker 3: of like when it comes to the talent that's gonna

706
00:33:52,720 --> 00:33:54,959
Speaker 3: come into play now, a whole new talent pool of

707
00:33:55,000 --> 00:33:57,880
Speaker 3: like play to earn, you know, like beasts, you know

708
00:33:57,920 --> 00:33:58,320
Speaker 3: what I mean.

709
00:33:58,400 --> 00:33:59,600
Speaker 4: So I think it's gonna be interesting.

710
00:33:59,640 --> 00:34:01,760
Speaker 3: I think finding that new world of talent and the

711
00:34:01,760 --> 00:34:03,440
Speaker 3: metaversus is gonna be fun.

712
00:34:04,080 --> 00:34:06,520
Speaker 8: The e y L coin oh was coming so down.

713
00:34:06,560 --> 00:34:09,080
Speaker 8: It was just about doubt out the day. Yep. It's crazy.

714
00:34:09,160 --> 00:34:11,360
Speaker 8: All of these conversations all all.

715
00:34:11,200 --> 00:34:13,280
Speaker 4: Convert Yeah, they all converged, I think, yeah.

716
00:34:13,200 --> 00:34:14,480
Speaker 8: Yeah, yeah.

717
00:34:14,640 --> 00:34:17,280
Speaker 6: Let me ask you this, as far as for content creators,

718
00:34:17,320 --> 00:34:18,400
Speaker 6: you talked about Twitch.

719
00:34:19,360 --> 00:34:20,680
Speaker 8: Everything changes so much.

720
00:34:21,080 --> 00:34:23,160
Speaker 6: I just even found out about Twitch like this year,

721
00:34:23,560 --> 00:34:25,400
Speaker 6: and I realized I didn't realize how big it was.

722
00:34:25,719 --> 00:34:28,480
Speaker 6: And then of course TikTok. So would you guys have

723
00:34:28,560 --> 00:34:31,440
Speaker 6: so many followers on all different platforms. What are your

724
00:34:31,440 --> 00:34:35,360
Speaker 6: thoughts if somebody was creating content today, what platform should

725
00:34:35,400 --> 00:34:36,160
Speaker 6: they focus on?

726
00:34:38,800 --> 00:34:41,719
Speaker 3: Twitch for sure? Twitch for sure. I think Twitch has

727
00:34:41,719 --> 00:34:44,799
Speaker 3: been a gaming platform up until this point. But you know,

728
00:34:45,040 --> 00:34:47,920
Speaker 3: just seeing the ways that you can make a business

729
00:34:47,960 --> 00:34:50,400
Speaker 3: there and and and and get yourself out there and

730
00:34:50,440 --> 00:34:54,080
Speaker 3: grow an audience. I think Twitch is very important. I think,

731
00:34:54,200 --> 00:34:56,640
Speaker 3: you know, from a community level, like like just making

732
00:34:56,680 --> 00:34:59,719
Speaker 3: sure you're communing with communicating with your fans through discord,

733
00:35:00,480 --> 00:35:02,759
Speaker 3: I think, you know discord. If you're not really you know,

734
00:35:02,880 --> 00:35:05,279
Speaker 3: building there, you might you know, you just might want

735
00:35:05,320 --> 00:35:14,200
Speaker 3: to look at building an audience there. Let's see TikTok, TikTok. Yeah, absolutely, TikTok.

736
00:35:14,520 --> 00:35:16,040
Speaker 3: I mean, but you know, and then and then it's

737
00:35:16,120 --> 00:35:18,759
Speaker 3: leading into places like you know, again, this space.

738
00:35:18,560 --> 00:35:19,400
Speaker 4: Is moving so fast.

739
00:35:19,440 --> 00:35:21,520
Speaker 3: But like i'd look up and start looking at these

740
00:35:21,520 --> 00:35:24,640
Speaker 3: different meta versus sandbox, you know, decentraland.

741
00:35:25,480 --> 00:35:27,239
Speaker 4: You know meta when they roll out in a.

742
00:35:27,200 --> 00:35:31,120
Speaker 3: Certain level, like like right now is the time to

743
00:35:31,239 --> 00:35:33,799
Speaker 3: learn all these platforms and get ahead and really and

744
00:35:33,840 --> 00:35:37,200
Speaker 3: really you know, educate yourself and and create new brands

745
00:35:37,200 --> 00:35:40,360
Speaker 3: like doing what's been done. That's cool as a good foundation,

746
00:35:40,480 --> 00:35:42,600
Speaker 3: but like we we're living in a time that like

747
00:35:42,960 --> 00:35:45,520
Speaker 3: I mean, this hasn't happened in thirty five years, you

748
00:35:45,520 --> 00:35:47,040
Speaker 3: know what I mean, what we're seeing, we're seeing a

749
00:35:47,480 --> 00:35:49,799
Speaker 3: like when those stars align as far as like a

750
00:35:49,840 --> 00:35:53,680
Speaker 3: financial revolution, you know, uh, you know Web three point

751
00:35:53,680 --> 00:35:57,279
Speaker 3: a new a new evolution on the web. All these

752
00:35:57,280 --> 00:36:00,239
Speaker 3: things are shifting at the same time, Like like will

753
00:36:00,280 --> 00:36:02,480
Speaker 3: you know, start looking at these new platforms and figuring

754
00:36:02,480 --> 00:36:06,600
Speaker 3: out ways to build things because you know it's to

755
00:36:06,760 --> 00:36:11,040
Speaker 3: be it's to be you know, identified what what's what?

756
00:36:11,120 --> 00:36:12,600
Speaker 4: Yet, you know what I mean, come up with anything.

757
00:36:12,640 --> 00:36:14,040
Speaker 3: I was like coming off top of the head the

758
00:36:14,080 --> 00:36:15,880
Speaker 3: other day about something I wanted to do in meta

759
00:36:16,000 --> 00:36:16,840
Speaker 3: and people were sitting.

760
00:36:16,680 --> 00:36:18,000
Speaker 4: Around like uh huh oh yeah yeah.

761
00:36:18,200 --> 00:36:20,600
Speaker 3: I was like, shit, I'm plitting there like okay, you

762
00:36:20,640 --> 00:36:23,480
Speaker 3: know what I mean, just being creative with what you're seeing.

763
00:36:23,520 --> 00:36:27,080
Speaker 3: And but yeah, you know twitch TikTok discord. I think

764
00:36:27,080 --> 00:36:29,080
Speaker 3: those are I think those are the major ones you

765
00:36:29,160 --> 00:36:30,600
Speaker 3: just got mitter Twitter for sure.

766
00:36:30,640 --> 00:36:33,000
Speaker 7: Obviously I just started thinking now and maybe this is

767
00:36:33,000 --> 00:36:34,880
Speaker 7: a plan because I'm thinking about the future growth of

768
00:36:34,880 --> 00:36:39,200
Speaker 7: the brand. Obviously the ey l House was comes from

769
00:36:39,239 --> 00:36:42,680
Speaker 7: the Phase house. Shout out to y'all. Okay, but I'm

770
00:36:42,680 --> 00:36:46,319
Speaker 7: thinking the centraland sandbos. Are we buying digital real estate

771
00:36:46,400 --> 00:36:48,880
Speaker 7: with the with the plan? And if so, are these

772
00:36:48,920 --> 00:36:50,440
Speaker 7: type of lessons being taught because I know you have

773
00:36:50,480 --> 00:36:52,840
Speaker 7: Phase Academy, maybe that's something different. Can you explain what

774
00:36:52,880 --> 00:36:55,200
Speaker 7: that is and if you're interested in the digital real estate?

775
00:36:55,440 --> 00:36:59,040
Speaker 3: Yeah, so Phase Academy is just a program that we put,

776
00:36:59,520 --> 00:37:02,960
Speaker 3: you know, put potential Phase members through. It's ran by

777
00:37:03,040 --> 00:37:05,480
Speaker 3: Darren Yan, our head of Talent, and it's really just

778
00:37:05,560 --> 00:37:08,920
Speaker 3: like you know, preparing them for what it means to

779
00:37:08,960 --> 00:37:11,040
Speaker 3: be a Phase member and have those kind of eyeballs

780
00:37:11,080 --> 00:37:14,759
Speaker 3: on you and do media training and you know, you know,

781
00:37:14,800 --> 00:37:17,240
Speaker 3: it's really testing out who you are as a person

782
00:37:17,360 --> 00:37:20,680
Speaker 3: a little bit more digger, uh deeper dive for us

783
00:37:20,760 --> 00:37:23,360
Speaker 3: as far as who you are as a human, you know,

784
00:37:23,520 --> 00:37:25,520
Speaker 3: to make sure that you know it's a right match.

785
00:37:25,920 --> 00:37:28,400
Speaker 3: So we put them through Phase Academy and you know,

786
00:37:28,440 --> 00:37:30,359
Speaker 3: we have a lot of our heads of departments come

787
00:37:30,400 --> 00:37:32,839
Speaker 3: and sit with whoever we have in the academy at

788
00:37:32,840 --> 00:37:36,360
Speaker 3: that point, from PR to marketing to explain our business,

789
00:37:36,440 --> 00:37:38,640
Speaker 3: let them know what they're in for right and then

790
00:37:38,680 --> 00:37:41,719
Speaker 3: again also check them out for a longer period of time,

791
00:37:41,800 --> 00:37:43,399
Speaker 3: make sure that it's a that it's a match.

792
00:37:44,680 --> 00:37:45,759
Speaker 8: Yeah.

793
00:37:45,800 --> 00:37:49,839
Speaker 3: And then oh my bet, yeah, the digital real estate thing, yes,

794
00:37:49,880 --> 00:37:52,040
Speaker 3: the answers yes, I.

795
00:37:53,560 --> 00:37:57,640
Speaker 6: Yeah, yeah, I think that. The gaming world. Let me

796
00:37:57,640 --> 00:38:00,800
Speaker 6: ask you this, do you feel concerned at all? Because

797
00:38:00,800 --> 00:38:03,719
Speaker 6: I feel like a lot of people have become addicted

798
00:38:03,760 --> 00:38:04,680
Speaker 6: to video games.

799
00:38:04,840 --> 00:38:07,960
Speaker 8: It is very addicting. So I have a two part

800
00:38:08,040 --> 00:38:09,040
Speaker 8: question to this a.

801
00:38:09,960 --> 00:38:13,640
Speaker 6: Is there any level of concern for how fast video

802
00:38:13,680 --> 00:38:16,600
Speaker 6: game culture has grown? And we talk about the metaverse

803
00:38:16,640 --> 00:38:20,600
Speaker 6: where people could potentially like live in the metaverse more

804
00:38:20,680 --> 00:38:22,319
Speaker 6: than they're actually living in physical world.

805
00:38:22,600 --> 00:38:23,880
Speaker 8: It's almost kind of happening now.

806
00:38:23,880 --> 00:38:25,600
Speaker 6: If you have a kid that's played video games, they're

807
00:38:25,600 --> 00:38:27,320
Speaker 6: playing video games all day, every day.

808
00:38:27,480 --> 00:38:29,000
Speaker 8: So what's your thoughts on that.

809
00:38:30,800 --> 00:38:33,200
Speaker 3: I think it's a double edged sword for sure, you know,

810
00:38:33,360 --> 00:38:35,920
Speaker 3: I think that, you know, growing up, you know, my

811
00:38:36,000 --> 00:38:38,440
Speaker 3: parents make sure I'm outside and you know, doing you know,

812
00:38:38,800 --> 00:38:40,880
Speaker 3: playing for a certain amount of time, and they wouldn't

813
00:38:40,920 --> 00:38:43,319
Speaker 3: really let me, you know, play video games as much.

814
00:38:43,360 --> 00:38:46,480
Speaker 3: But to the flip side of that, there wasn't like

815
00:38:46,520 --> 00:38:48,600
Speaker 3: an option to really make money like that, you know

816
00:38:48,640 --> 00:38:50,480
Speaker 3: what I mean, or like have a business like like

817
00:38:50,520 --> 00:38:54,399
Speaker 3: gaming like that wasn't an option. So I will say

818
00:38:54,400 --> 00:38:58,359
Speaker 3: that outside of gaming, if you think about the next jobs.

819
00:38:58,080 --> 00:38:59,279
Speaker 4: That are going to be coming up in the in

820
00:38:59,320 --> 00:39:03,240
Speaker 4: the future, it's going to be mainly digital based jobs,

821
00:39:03,280 --> 00:39:06,520
Speaker 4: you know what I mean. And so if you're seeing.

822
00:39:06,520 --> 00:39:12,359
Speaker 3: Your child or godchild or young brother or sister, if

823
00:39:12,360 --> 00:39:16,360
Speaker 3: you're seeing them have talents and nate talent in that world,

824
00:39:17,320 --> 00:39:21,440
Speaker 3: it's almost like seeing seeing someone kick a soccer ball

825
00:39:21,480 --> 00:39:23,319
Speaker 3: and then having like true talent, you know what I

826
00:39:23,320 --> 00:39:25,200
Speaker 3: mean early on and you're like and the first thing

827
00:39:25,239 --> 00:39:26,480
Speaker 3: you do is a parent, You're like, oh shit, I

828
00:39:26,480 --> 00:39:28,760
Speaker 3: need to go get them some a soccer ball, a bag,

829
00:39:29,040 --> 00:39:30,960
Speaker 3: some cleats, and we're gonna sign them up right or

830
00:39:31,000 --> 00:39:33,400
Speaker 3: her up. So I think that, you know, if you

831
00:39:33,480 --> 00:39:35,799
Speaker 3: start thinking about what these new jobs are going to be,

832
00:39:35,800 --> 00:39:37,480
Speaker 3: and what and what's going to happen in the future

833
00:39:37,520 --> 00:39:41,160
Speaker 3: as far as business goes, you should lean into some

834
00:39:41,200 --> 00:39:43,480
Speaker 3: of those talents and foster some of that stuff. You know,

835
00:39:43,520 --> 00:39:46,560
Speaker 3: when you see talent there you know my opinion, but

836
00:39:46,640 --> 00:39:49,120
Speaker 3: you obviously you don't want someone just like full blown

837
00:39:49,600 --> 00:39:52,239
Speaker 3: you know, losing somebody to the metaverse right now, I

838
00:39:52,280 --> 00:39:55,319
Speaker 3: don't think that's that's that's that's that's the move. But

839
00:39:55,320 --> 00:39:58,040
Speaker 3: but again I think that people tense up and get

840
00:39:58,040 --> 00:40:00,080
Speaker 3: scared of when they see the amount of time and

841
00:40:00,080 --> 00:40:04,200
Speaker 3: and when they see their kid or or a young person.

842
00:40:04,239 --> 00:40:05,040
Speaker 4: Living like that.

843
00:40:07,200 --> 00:40:10,080
Speaker 3: Again, there's gonna be where the jobs are at right

844
00:40:10,280 --> 00:40:11,960
Speaker 3: if you think about it, like in the future. So

845
00:40:12,640 --> 00:40:15,520
Speaker 3: I think that a lot of that, you know, talent

846
00:40:15,600 --> 00:40:18,680
Speaker 3: seeking on that end is really important, but also balancing

847
00:40:18,680 --> 00:40:18,960
Speaker 3: it out.

848
00:40:19,000 --> 00:40:21,960
Speaker 4: Make sure you know that someone's not just full blow

849
00:40:22,080 --> 00:40:22,520
Speaker 4: gone over there.

850
00:40:22,520 --> 00:40:24,040
Speaker 6: I want, I want to ask your opinion on I

851
00:40:24,040 --> 00:40:26,680
Speaker 6: feel like video games was everything we're talking about now

852
00:40:26,680 --> 00:40:28,160
Speaker 6: with metaverse and all that. A lot of people can't

853
00:40:28,200 --> 00:40:31,320
Speaker 6: understand it, but I understand it because I understand Fortnite,

854
00:40:31,480 --> 00:40:33,880
Speaker 6: and I understand in app purchases, and I understand the

855
00:40:33,920 --> 00:40:36,120
Speaker 6: pressure to make your character.

856
00:40:35,960 --> 00:40:38,120
Speaker 7: Holda holda How many parents we got in here right now?

857
00:40:39,480 --> 00:40:41,080
Speaker 7: Y'all know about any that purchases for sure?

858
00:40:41,400 --> 00:40:41,600
Speaker 4: Yeah?

859
00:40:42,840 --> 00:40:45,920
Speaker 7: Ninety non charge every two days. Yeah, that's what you're

860
00:40:45,920 --> 00:40:46,359
Speaker 7: talking about.

861
00:40:46,480 --> 00:40:49,799
Speaker 6: So now I really revolutionize the whole business model because before,

862
00:40:49,880 --> 00:40:52,080
Speaker 6: when I played video games, you just buy John Mann

863
00:40:52,160 --> 00:40:53,879
Speaker 6: for fifty dollars whatever, and that's it.

864
00:40:54,239 --> 00:40:55,440
Speaker 8: With Fortnite is free.

865
00:40:55,560 --> 00:40:58,440
Speaker 6: Now these video games are free, but these in app purchases,

866
00:40:58,480 --> 00:41:01,400
Speaker 6: it's like fifty dollars a week, Like there's an unlimited

867
00:41:01,440 --> 00:41:04,760
Speaker 6: amount of money that you could spend. So talk about

868
00:41:04,800 --> 00:41:08,239
Speaker 6: that as far as the how that really transformed, in

869
00:41:08,280 --> 00:41:11,960
Speaker 6: my opinion, the video game culture into billions and billions

870
00:41:11,960 --> 00:41:12,400
Speaker 6: of dollars.

871
00:41:13,920 --> 00:41:20,240
Speaker 3: Yeah, I mean, uh, look when social media came into play,

872
00:41:20,560 --> 00:41:23,359
Speaker 3: I think that was the catalyst to all of this, right,

873
00:41:23,400 --> 00:41:28,960
Speaker 3: and and and and people's digital selves are as important

874
00:41:29,000 --> 00:41:32,759
Speaker 3: than their physical self as far as representation to other people, right.

875
00:41:32,800 --> 00:41:36,960
Speaker 3: And so when you're playing a video game, and and

876
00:41:37,040 --> 00:41:41,000
Speaker 3: it's you know, you get the flex some jersey or

877
00:41:41,040 --> 00:41:43,239
Speaker 3: something that you're wearing in in in Madden, or you

878
00:41:43,280 --> 00:41:45,040
Speaker 3: get to wear you know, get to wear some cool

879
00:41:45,080 --> 00:41:49,040
Speaker 3: sneakers in in in Fortnite, and and and you're streaming

880
00:41:49,040 --> 00:41:51,840
Speaker 3: with your friends as a flex, right and and so

881
00:41:51,920 --> 00:41:54,680
Speaker 3: I just think that you know, social media really really

882
00:41:54,680 --> 00:41:58,040
Speaker 3: plays into that and really really gave us an understanding

883
00:41:58,080 --> 00:41:59,759
Speaker 3: of what our digital self is and what we want

884
00:41:59,800 --> 00:42:00,840
Speaker 3: other people to see.

885
00:42:01,800 --> 00:42:04,640
Speaker 7: I want to know the key to keeping your brand

886
00:42:04,800 --> 00:42:06,920
Speaker 7: as the Pyramier name in the space?

887
00:42:07,000 --> 00:42:07,120
Speaker 4: Right?

888
00:42:07,120 --> 00:42:10,040
Speaker 7: If we think the sports automatically, the first thing we

889
00:42:10,080 --> 00:42:13,080
Speaker 7: think is phase planned. And I know there's other sports

890
00:42:13,560 --> 00:42:16,920
Speaker 7: competition teams, but it's like they're not irrelevant. What has

891
00:42:17,000 --> 00:42:19,000
Speaker 7: been the key to making sure that you're at the

892
00:42:19,000 --> 00:42:21,839
Speaker 7: forefront of this that's your name, that your brand, that

893
00:42:21,840 --> 00:42:22,960
Speaker 7: that f right?

894
00:42:23,000 --> 00:42:25,160
Speaker 4: I did hold on? What is it here that's doing

895
00:42:25,120 --> 00:42:25,359
Speaker 4: it right?

896
00:42:25,400 --> 00:42:25,920
Speaker 8: I got it right?

897
00:42:26,520 --> 00:42:27,680
Speaker 4: I got it right? All right?

898
00:42:27,719 --> 00:42:29,600
Speaker 7: So, how how do we make sure that that that

899
00:42:29,800 --> 00:42:33,280
Speaker 7: f it's entrenching everybody's mind when once they think E gaming.

900
00:42:34,520 --> 00:42:36,440
Speaker 4: Yeah, so I think there's there's a difference. Right.

901
00:42:36,480 --> 00:42:39,200
Speaker 3: There's E sports, which is the professional side of gaming,

902
00:42:39,480 --> 00:42:40,839
Speaker 3: which is more of a franchise.

903
00:42:41,040 --> 00:42:43,400
Speaker 4: You know, a lot of a lot of players.

904
00:42:43,000 --> 00:42:45,680
Speaker 3: Moving around from you know, team to team, and they

905
00:42:45,719 --> 00:42:50,960
Speaker 3: don't really have the time to establish themselves as they

906
00:42:50,960 --> 00:42:53,280
Speaker 3: don't really have the time to give themselves an online

907
00:42:53,280 --> 00:42:55,719
Speaker 3: presence like the amateur gaming. Right, So I always I

908
00:42:55,719 --> 00:42:58,279
Speaker 3: always tell people this, like, imagine, like the physics are

909
00:42:58,280 --> 00:43:03,040
Speaker 3: different in this world, right of imagine if the G

910
00:43:03,200 --> 00:43:11,479
Speaker 3: League Lakers team was more popular than the Lakers, that's

911
00:43:11,520 --> 00:43:13,920
Speaker 3: where that's kind of like where gaming is, right. So,

912
00:43:14,040 --> 00:43:17,279
Speaker 3: like the amateur gamers that have the time to put

913
00:43:17,280 --> 00:43:20,279
Speaker 3: into streaming twelve hours a day in front of their

914
00:43:20,320 --> 00:43:22,320
Speaker 3: fans and stuff like that, they're amateur gamers.

915
00:43:22,360 --> 00:43:24,720
Speaker 4: They're not professional gamers. Professional gamers are.

916
00:43:24,960 --> 00:43:27,480
Speaker 3: Practicing for the next tournament and making sure that they

917
00:43:27,480 --> 00:43:29,640
Speaker 3: can perform at the highest level and win a tournament

918
00:43:29,840 --> 00:43:31,279
Speaker 3: perse right or prize.

919
00:43:31,960 --> 00:43:36,839
Speaker 4: And so you know, I think that I don't know

920
00:43:36,920 --> 00:43:37,760
Speaker 4: as far as.

921
00:43:39,480 --> 00:43:42,880
Speaker 3: Making sure that we're in front of everybody, we just

922
00:43:42,920 --> 00:43:46,200
Speaker 3: look to push a space of gaming in general, gaming

923
00:43:46,200 --> 00:43:49,160
Speaker 3: has not been defined. I think esports has been defined

924
00:43:49,719 --> 00:43:52,759
Speaker 3: to a certain extent, but gaming hasn't been defined culturally.

925
00:43:52,800 --> 00:43:55,040
Speaker 4: And so when we're making moves.

926
00:43:55,760 --> 00:43:58,239
Speaker 3: Or if I'm thinking it's a strategic move we should make,

927
00:43:58,600 --> 00:44:00,000
Speaker 3: I'm thinking about pushing game.

928
00:44:00,400 --> 00:44:01,960
Speaker 4: I'm not thinking about pushing phase plan.

929
00:44:02,440 --> 00:44:04,720
Speaker 3: And when you're in an emerging industry and you're bleeding

930
00:44:04,800 --> 00:44:08,080
Speaker 3: edge company, that's I think the way you should think.

931
00:44:08,080 --> 00:44:10,879
Speaker 3: You need to transcend your own business transit as far

932
00:44:10,880 --> 00:44:15,160
Speaker 3: as thought process goes, transcend your own brand and franchise

933
00:44:15,239 --> 00:44:17,560
Speaker 3: and think about how can I push this space?

934
00:44:17,760 --> 00:44:17,920
Speaker 8: Right.

935
00:44:18,040 --> 00:44:21,600
Speaker 3: So, and there's certain moves that when we make those moves,

936
00:44:21,600 --> 00:44:26,080
Speaker 3: a lot of our quote unquote competitors they make they

937
00:44:26,080 --> 00:44:28,160
Speaker 3: make more money, you know what I mean, Because we're

938
00:44:28,239 --> 00:44:31,200
Speaker 3: unlocking and kicking down certain doors. And those are the

939
00:44:31,200 --> 00:44:33,279
Speaker 3: moves I love to make. And I think that's how

940
00:44:33,320 --> 00:44:34,640
Speaker 3: you I think that's how you achieve that.

941
00:44:35,080 --> 00:44:37,440
Speaker 4: You talked about the cash prizes for some of these ornaments.

942
00:44:38,040 --> 00:44:39,759
Speaker 7: I remember seeing the first time that there was a

943
00:44:39,800 --> 00:44:43,120
Speaker 7: million dollar prize and I was like, Wow, I should

944
00:44:43,120 --> 00:44:45,040
Speaker 7: have kept gaming for the rest of my life. Yeah,

945
00:44:45,040 --> 00:44:47,960
Speaker 7: but now we've seeing like you've taken over the US Open, sure,

946
00:44:48,080 --> 00:44:49,759
Speaker 7: and the prize money is going up. Do you think

947
00:44:49,760 --> 00:44:52,799
Speaker 7: there's a this endless lim because at a certain point,

948
00:44:53,280 --> 00:44:56,040
Speaker 7: I know you were inside author As Stadium in the

949
00:44:56,120 --> 00:44:57,760
Speaker 7: three point two million was the prize.

950
00:44:57,840 --> 00:44:58,040
Speaker 4: Yeah.

951
00:44:58,120 --> 00:45:01,040
Speaker 7: The person who wins the actual US Open gets paid

952
00:45:01,080 --> 00:45:03,200
Speaker 7: the same amount. Yeah, So where do you think this

953
00:45:03,239 --> 00:45:04,040
Speaker 7: prize money is going?

954
00:45:04,120 --> 00:45:04,760
Speaker 4: Is it limitless?

955
00:45:04,880 --> 00:45:08,160
Speaker 3: I don't think it's limitless, but it's it's I think

956
00:45:08,160 --> 00:45:09,440
Speaker 3: it's there's.

957
00:45:09,200 --> 00:45:11,200
Speaker 4: A lot room, a lot of room. There's a lot

958
00:45:11,200 --> 00:45:15,719
Speaker 4: of room. I mean again, gaming is entertainment, you know

959
00:45:15,760 --> 00:45:16,880
Speaker 4: what I mean, it's entertainment.

960
00:45:16,960 --> 00:45:20,759
Speaker 3: So you know, whether or not from whatever age group

961
00:45:20,760 --> 00:45:23,560
Speaker 3: you're from, if you really understand it for yourself, which

962
00:45:23,560 --> 00:45:25,960
Speaker 3: you know, you just have to find ways to correlate

963
00:45:25,960 --> 00:45:28,239
Speaker 3: it to something that you're attracted to on that level, right,

964
00:45:28,840 --> 00:45:32,000
Speaker 3: because this generation sees gaming, you know just like we

965
00:45:32,120 --> 00:45:34,400
Speaker 3: You know, that event is the Super Bowl, you know

966
00:45:34,400 --> 00:45:37,480
Speaker 3: what I mean, and so or the World Cup. And

967
00:45:37,520 --> 00:45:39,600
Speaker 3: I think that you know, when it comes to youth culture,

968
00:45:40,360 --> 00:45:42,520
Speaker 3: that's what they're into, that's what they that's what they

969
00:45:42,600 --> 00:45:46,480
Speaker 3: love watching, that's what they identify with. And and so

970
00:45:46,680 --> 00:45:50,240
Speaker 3: I think the scalability there from a professional esports side.

971
00:45:50,080 --> 00:45:52,919
Speaker 4: Is It's not limitless. I don't think anything is.

972
00:45:52,840 --> 00:45:58,479
Speaker 3: But but it's the potential is great.

973
00:45:59,040 --> 00:46:01,400
Speaker 4: Looks like yeah, yeah, yeah, God, I appreciate.

974
00:46:01,440 --> 00:46:02,399
Speaker 8: I know you got to go, brother.

975
00:46:02,440 --> 00:46:05,160
Speaker 6: But any last thing you want to tell or future

976
00:46:05,200 --> 00:46:06,400
Speaker 6: plans for Phase Clan.

977
00:46:07,520 --> 00:46:09,200
Speaker 3: No, I think we kind of covered it on the

978
00:46:09,239 --> 00:46:11,400
Speaker 3: on the you know, on the NFT side, and and

979
00:46:11,400 --> 00:46:13,360
Speaker 3: and how we're looking at the metaverse. You know, I

980
00:46:13,360 --> 00:46:17,520
Speaker 3: think other than that, you know, maybe just some bits

981
00:46:17,560 --> 00:46:19,480
Speaker 3: on a business level, you know, I think you know

982
00:46:19,560 --> 00:46:21,319
Speaker 3: what I like on you know, as far as my

983
00:46:21,360 --> 00:46:26,600
Speaker 3: personal mantra, Phase Clan is like the ultimate place for

984
00:46:27,080 --> 00:46:29,359
Speaker 3: to me to exercise what I believe in as far

985
00:46:29,400 --> 00:46:34,360
Speaker 3: as bridging the gap between youth culture, even black culture,

986
00:46:34,840 --> 00:46:38,279
Speaker 3: and and and what you know, and and something as

987
00:46:38,280 --> 00:46:41,719
Speaker 3: explosive as gaming. So you know, I really stress you know,

988
00:46:42,360 --> 00:46:45,319
Speaker 3: communicating with young people from youth culture understand, you know,

989
00:46:45,440 --> 00:46:47,600
Speaker 3: talking to your kids, talking to people that live and

990
00:46:47,680 --> 00:46:50,360
Speaker 3: having nate knowledge of of of any of these spaces.

991
00:46:50,400 --> 00:46:52,080
Speaker 4: It's not just gaming, it's you.

992
00:46:52,040 --> 00:46:54,080
Speaker 3: Know, whatever's going to help you drive your business or

993
00:46:54,080 --> 00:46:57,280
Speaker 3: whatever you're on, like, really finding the magic in the middle,

994
00:46:57,400 --> 00:47:00,480
Speaker 3: like communicating with with with youth cultures and portant you

995
00:47:00,560 --> 00:47:03,400
Speaker 3: know what I mean, and and and and That's what

996
00:47:03,440 --> 00:47:05,600
Speaker 3: I'm trying to teach as far as like you know,

997
00:47:06,280 --> 00:47:09,720
Speaker 3: scaling a business, going public, stuff like that, bringing corporations

998
00:47:09,800 --> 00:47:16,000
Speaker 3: and and and and corporate culture and meeting youth culture

999
00:47:16,719 --> 00:47:19,360
Speaker 3: and and honoring it on high just like you would.

1000
00:47:19,440 --> 00:47:21,520
Speaker 4: You know, when when I bring in talent or I

1001
00:47:21,600 --> 00:47:22,560
Speaker 4: bring in someone to my.

1002
00:47:22,560 --> 00:47:25,400
Speaker 3: Creative team or whatever, I'm not asking really what you know,

1003
00:47:25,440 --> 00:47:27,799
Speaker 3: I'm not as interested as a resume as I am

1004
00:47:27,840 --> 00:47:30,440
Speaker 3: in their talent. And I make sure that they sit

1005
00:47:30,480 --> 00:47:32,600
Speaker 3: at the same table as a CFO and a COO

1006
00:47:32,719 --> 00:47:34,600
Speaker 3: and we honor what they have to say, just like

1007
00:47:35,000 --> 00:47:37,080
Speaker 3: you know, the tippy top of any type of corporate

1008
00:47:37,120 --> 00:47:38,080
Speaker 3: structure and who.

1009
00:47:37,920 --> 00:47:38,880
Speaker 4: Sits at that table.

1010
00:47:40,120 --> 00:47:44,600
Speaker 3: You know, certain companies now have to have many people

1011
00:47:44,640 --> 00:47:47,160
Speaker 3: sitting around that big table figuring out like what we're

1012
00:47:47,160 --> 00:47:48,799
Speaker 3: going to green light and stuff like that, you know,

1013
00:47:49,360 --> 00:47:51,440
Speaker 3: especially with BLM and what happened with a lot you

1014
00:47:51,480 --> 00:47:53,120
Speaker 3: know a lot of brands putting stuffut they should have

1015
00:47:53,160 --> 00:47:55,680
Speaker 3: put out, and you got to have somebody sitting at

1016
00:47:55,680 --> 00:47:56,840
Speaker 3: that table going, hey, what is that?

1017
00:47:57,440 --> 00:47:57,480
Speaker 7: No?

1018
00:47:57,640 --> 00:48:00,239
Speaker 3: You can't do that right because you need another lens there.

1019
00:48:00,239 --> 00:48:03,479
Speaker 3: And so when it comes to youth culture, usually those

1020
00:48:03,480 --> 00:48:06,560
Speaker 3: two sides don't talk your corporate America. And then you

1021
00:48:06,640 --> 00:48:08,560
Speaker 3: got a bunch of kids that play video games, right,

1022
00:48:08,880 --> 00:48:11,560
Speaker 3: how are you going to export product that is meaningful,

1023
00:48:11,600 --> 00:48:14,719
Speaker 3: scalable and create a business around that. And so it's

1024
00:48:14,760 --> 00:48:16,759
Speaker 3: really about the weight and gold and honor and you know,

1025
00:48:17,680 --> 00:48:20,839
Speaker 3: the youth and making sure you can you know, teach them,

1026
00:48:21,080 --> 00:48:22,720
Speaker 3: bring them along, and also listen.

1027
00:48:23,160 --> 00:48:25,480
Speaker 4: You know I listen a lot. It's mainly what I do.

1028
00:48:25,480 --> 00:48:29,640
Speaker 3: Is listen, appreciate you playing, thank you for having me,

1029
00:48:30,200 --> 00:48:31,000
Speaker 3: thank you for having.

1030
00:48:30,840 --> 00:48:36,359
Speaker 2: Me, my graduates from my school being forced.

1031
00:48:36,320 --> 00:48:41,279
Speaker 5: Bad drop drop drop, bad drop drop.

1032
00:48:52,200 --> 00:48:56,080
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