WEBVTT - Selects: Adidas v. Puma: A Sibling Rivalry

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<v Speaker 1>Hey friends, it's me Josh, and for this week's select

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<v Speaker 1>I've chosen our twenty eighteen episode on Adidas Versus Puma.

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<v Speaker 1>It's the German version of the Hatfield Versus the McCoys,

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<v Speaker 1>except with cool sports apparel rather than overalls. And one

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<v Speaker 1>of the things I noticed at the end of this

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<v Speaker 1>episode is that sometimes when we're just doing our thing,

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<v Speaker 1>talking back and forth like we do, we'll have some

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<v Speaker 1>throwaway comment or side conversation or something that takes on

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<v Speaker 1>much greater significance years on. It's one of the interesting

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<v Speaker 1>things about talking out loud for seventeen years at any rate.

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<v Speaker 1>Sarrak Vodka, anyone.

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<v Speaker 2>Welcome to Stuff you should know, a production of iHeartRadio.

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<v Speaker 1>Hey, and welcome to the podcast. I'm Josh Clark. There's

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<v Speaker 1>Charles w Chuck Bryant, There's Andrew over there, the guest producer.

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<v Speaker 1>I'm wearing Adidas, Chuck is wearing Puma, and Andrew's wearing Reebok.

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<v Speaker 1>None of us are speaking to one another right now.

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<v Speaker 2>Yeah, it's weird. Andrew was wearing white Rebock high tops

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<v Speaker 2>with bronze pantyhose and orange Dolphin running shorts. Well any

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<v Speaker 2>claims he doesn't work for Hooters part time.

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<v Speaker 1>Oh oh oh, yes, I like that.

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<v Speaker 2>You didn't know that because that means you don't go

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<v Speaker 2>into Hooters.

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<v Speaker 1>No, No, I've seen pictures on TV.

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<v Speaker 2>I had to go. Actually, I've only been there once

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<v Speaker 2>and that was when I worked at that awful job

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<v Speaker 2>with the Chicken Killers, and it was on a stupid

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<v Speaker 2>work trip. They made me go on and that was

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<v Speaker 2>like the only place in town. Yep, And all these

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<v Speaker 2>yocals that I worked with were like, yeah, man, let's

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<v Speaker 2>go to Hooters. And I went in there and I

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<v Speaker 2>was just like, oh my lord, what is they were

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<v Speaker 2>trapped in time.

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<v Speaker 1>I've been there a couple of times actually, when I

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<v Speaker 1>was a younger, younger. Man.

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<v Speaker 2>It's the same, I imagine it is.

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<v Speaker 1>I'm sure. And I was there on my twenty first

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<v Speaker 1>birthday in Jacksonville because it was the only place. It

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<v Speaker 1>was like a Tuesday night or something, and I was like,

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<v Speaker 1>this is this is not the best twenty first birthday

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<v Speaker 1>all ever have.

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<v Speaker 2>Yeah, and hey, we don't want to yuck your yum.

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<v Speaker 2>If you're if you work at Hooters or if you

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<v Speaker 2>love going there, more power to you. Sure, sure, why not? Right?

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<v Speaker 1>That's pretty awesome that you said you don't want to

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<v Speaker 1>yuck anyone's yum.

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<v Speaker 2>Yeah, it's funny. I was thinking about a couple of

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<v Speaker 2>weeks ago when, uh, it was like the Costanza moment

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<v Speaker 2>when you thought of a line after the moment. Yeah,

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<v Speaker 2>when you were talking about how I was crazy for

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<v Speaker 2>not liking olives and I got on to you, I

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<v Speaker 2>should have said, don't yum my yuck.

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<v Speaker 1>Right, or I was just funny you said that. Because

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<v Speaker 1>I was thinking about that later on too, I thought

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<v Speaker 1>that I should have said, well, actually, I'm not yucking

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<v Speaker 1>your yum. I'm yucking your yuck, which is different. H

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<v Speaker 1>you know, think about it, man, are you thinking about it?

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<v Speaker 2>I think it's weird that we both thought about that

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<v Speaker 2>moment afterward. I think so too, because usually we just

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<v Speaker 2>go back into our hyperbolic chambers and float for the

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<v Speaker 2>next six days.

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<v Speaker 1>It's pretty great life. We have pretty nice just soaking

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<v Speaker 1>in our own urine. God, don't you pee in your

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<v Speaker 1>hyperbaric chamber?

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<v Speaker 2>Well yeah, but I mean that's how you're supposed to

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<v Speaker 2>fill it up, right.

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<v Speaker 1>Right, So chuck. Obviously, what we're talking about today is

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<v Speaker 1>athletic gear, sports shoes in particular, and two of the

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<v Speaker 1>most well known sports brands in the entire world, Adidas

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<v Speaker 1>and Puma. And some people might not know this, chuck,

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<v Speaker 1>but Adidas and Puma were founded by two brothers who

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<v Speaker 1>spent many decades of their lives not speaking to one another.

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<v Speaker 1>And some people might even know that that they are

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<v Speaker 1>rival brands founded by rival brothers, but I guarantee they

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<v Speaker 1>don't know the full story behind one of the most

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<v Speaker 1>bitter family rivalries of all time that gave us Adidas

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<v Speaker 1>and Puma. And it is extraordinarily fascinating. There's there's Nazis,

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<v Speaker 1>there's Run DMC, there's all this stuff all rolled into

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<v Speaker 1>one and it turns out that this is it's one

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<v Speaker 1>of the better stories I've ever come across.

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<v Speaker 2>That's right. And before we dive into that awesome story,

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<v Speaker 2>to head off emails, I know, I said hyperbolic inside

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<v Speaker 2>of Hepperbarrick. No such thing as a hyperbolic chamber.

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<v Speaker 1>I know it could be it's a shamber that it's like,

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<v Speaker 1>I'm the biggest shamer.

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<v Speaker 2>Ever probably so. All right, So this is a great story,

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<v Speaker 2>and I had heard bits and pieces of this over

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<v Speaker 2>the years, But it is interesting that Nazis and Run

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<v Speaker 2>DMC and feuding brothers all come together to cause you

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<v Speaker 2>know my Pumas. I've been a Puma guy, sure for many,

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<v Speaker 2>many years, even though I did have a pair of

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<v Speaker 2>Adidas Superstars at one point, but they're two.

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<v Speaker 1>Flashy.

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<v Speaker 2>No, I liked them, but they were you know, white

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<v Speaker 2>shoes aren't good on me. I get get them too dirty,

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<v Speaker 2>too quick.

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<v Speaker 1>Yeah.

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<v Speaker 2>So now I just vary my Pumas between the black

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<v Speaker 2>and the black suede and sort of like the olive

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<v Speaker 2>green swade.

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<v Speaker 1>Usually. You know, Adidas makes non white shoes you could try.

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<v Speaker 2>Yeah, but those classic white Superstars with the three blue stripes,

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<v Speaker 2>Oh yeah, those are the ones.

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<v Speaker 1>The shelters. Yeah, well, I mean they have some other

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<v Speaker 1>cool ones too, like Gazelle's are pretty cool, like the

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<v Speaker 1>flat bottomed soccer shoe.

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<v Speaker 2>And yeah, my brother was in du i worred Gazell's

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<v Speaker 2>for a while when I was a soccer poser. But

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<v Speaker 2>my brother was into Stan Smiths.

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<v Speaker 1>Oh yeah, those are cool too. I've got some stand Smiths.

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<v Speaker 1>They are like this blue mesh. And now that I

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<v Speaker 1>think about it, if I have a loyalty to either one,

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<v Speaker 1>it would be Adidas. But I don't. I don't consider

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<v Speaker 1>myself like Adidas loyal.

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<v Speaker 2>Well, I'm a Puma guy just because they look good

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<v Speaker 2>on me in their comfy But I was also a

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<v Speaker 2>low top Converse All Star guy for a while. And

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<v Speaker 2>in high school. Of course, in the preppy days, I

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<v Speaker 2>was all about the tree torns.

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<v Speaker 1>I never had tree torns.

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<v Speaker 2>It was a look.

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<v Speaker 1>Oh, I know for sure I was comfy. I was

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<v Speaker 1>right after tree torns when I started to get into

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<v Speaker 1>shoes case wiss we're in.

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<v Speaker 2>Yeah, I never had any of those.

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<v Speaker 1>Those are cool.

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<v Speaker 2>And then what was the other shoe? The Vans. There's

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<v Speaker 2>a particular style of vans that I really still enjoy.

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<v Speaker 1>The slip on ones with the black and white checks.

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<v Speaker 2>No, those are cool, but I don't know if I

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<v Speaker 2>can pull those off at forty seven.

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<v Speaker 1>You could, but people will laugh at you behind your back.

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<v Speaker 2>That's already happening. Yeah, I'll remember at some point.

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<v Speaker 1>Okay, well, just shout it out.

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<v Speaker 2>And plus, I just wanted to cover our basis by

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<v Speaker 2>saying as many name brands as possible.

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<v Speaker 1>Don't forget British Nights, not the b KS yep, So chuck, Yes,

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<v Speaker 1>let's start the story. Shall We were gonna have to

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<v Speaker 1>get in the way back machine for this.

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<v Speaker 2>One, okay, and this is also full of urine.

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<v Speaker 1>So that was you though. Let's let everybody know. We're

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<v Speaker 1>going to go back to the end of World War

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<v Speaker 1>One in Germany and we're going to go to a

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<v Speaker 1>little town that I'm going to let you pronounce because

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<v Speaker 1>I've been trying and I cannot do it.

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<v Speaker 2>And I thought it was interesting that we're recording this

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<v Speaker 2>now because we just acknowledged and recognized the one hundred

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<v Speaker 2>years removed from.

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<v Speaker 1>World War One, the end of World War One, Yeah,

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<v Speaker 1>and the beginning of the Spanish flu that killed like

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<v Speaker 1>three times as many people right after it.

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<v Speaker 2>Yeah, that's another celebration.

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<v Speaker 1>Right, So we're going back there, We're just going back

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<v Speaker 1>one hundred days almost to the day.

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<v Speaker 2>Yeah. And so the name of that town is Hertzo Generach.

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<v Speaker 1>Well I could have done at least that good.

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<v Speaker 2>Yeah, Hertzel Generach.

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<v Speaker 1>It's not exactly said that like that. Here, let's play

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<v Speaker 1>this Helzel Oh that's how it said. Okay, okay, so

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<v Speaker 1>maybe we should just have that voice say it for us,

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<v Speaker 1>but we're not going to it. Turns out the locals

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<v Speaker 1>just called the town Hurtzo. Sure, that's all we'll call it,

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<v Speaker 1>but it's a little tiny village in Bavaria.

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<v Speaker 2>They can't even pronounce it.

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<v Speaker 1>No, They're like, we're not even going to try. And

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<v Speaker 1>we were born here. Don't be too hard on yourself, Josh,

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<v Speaker 1>is what they're saying. So in Hertzo, it's a little

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<v Speaker 1>town in Bavaria, a little village. There's a river running

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<v Speaker 1>through it.

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<v Speaker 2>Yeah.

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<v Speaker 1>Yes. And in around nineteen eighteen, one of the villagers

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<v Speaker 1>who was born there, a guy named Adolph Dassler, takes

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<v Speaker 1>a seat in his mother's laundry. His mother ran a

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<v Speaker 1>laundry out of their house, and he starts cobbling athletic shoes,

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<v Speaker 1>specifically track shoes, I think, to begin with, and he

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<v Speaker 1>had a knack for it. He started making shoes that

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<v Speaker 1>athletes actually wanted pretty early on, pretty much out of

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<v Speaker 1>the gate, and he started doing so well so quickly

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<v Speaker 1>that within a year or two he asked his older brother,

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<v Speaker 1>who is by far the more outgoing extrovert sales many

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<v Speaker 1>type of the of the two brothers, his older brother Rudolph,

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<v Speaker 1>to start selling his shoes, start kind of creating a

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<v Speaker 1>business operation out of it. And I think within just

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<v Speaker 1>a few years they had twelve employees, and they founded

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<v Speaker 1>a company called Sports Farbrick Gabruder Dostler, which they call

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<v Speaker 1>Getta for short.

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<v Speaker 2>Yeah, so Gabruda is, you know, for Brothers. So Gabruda

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<v Speaker 2>Dossler is the Dossler Brothers ship company. And people were like, wow,

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<v Speaker 2>so I don't have to wear my high heeled leather

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<v Speaker 2>sport boot any longer, I bitch.

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<v Speaker 1>I don't have to tie some sharp rocks to the

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<v Speaker 1>bottom on my feet.

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<v Speaker 2>So their nicknames you'll probably here is referred to them

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<v Speaker 2>as Addi and Rudy are ud I and you'll know,

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<v Speaker 2>if you kind of put your head to it, you

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<v Speaker 2>can see where this is headed.

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<v Speaker 1>This is exciting.

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<v Speaker 2>So the laundry business wasn't going well, so like you said,

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<v Speaker 2>little Addi started making these shoes and things started going great.

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<v Speaker 2>And it turns out they made a pretty good team

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<v Speaker 2>at first because they complimented one another in what they

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<v Speaker 2>were and what they were good at. So Addi was

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<v Speaker 2>creative and he was the brains, and Rudyo was a

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<v Speaker 2>little more extroverted and he was a really good salesperson.

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<v Speaker 1>Right, So they start to do a pretty good, pretty

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<v Speaker 1>good business and it's if you're like, well, it's a

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<v Speaker 1>weird thing to start doing as a younger man, to

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<v Speaker 1>start making supports shoes. It turns out that Hurtzo is

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<v Speaker 1>like a shoemaking town. It has a long tradition of shoemaking.

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<v Speaker 1>In nineteen twenty two, for example, their population was thirty

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<v Speaker 1>five hundred, but they had one hundred and twelve shoemakers.

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<v Speaker 2>It's amazing.

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<v Speaker 1>That's a high shoemaker to regular population ratio. So it's

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<v Speaker 1>not the weirdest thing ever. But they're plotting along. They're

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<v Speaker 1>making really high quality shoes. Like right out of the gate,

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<v Speaker 1>Atti had a real, like I said, a talent for

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<v Speaker 1>making high quality athletic shoes. And one of the first

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<v Speaker 1>things they made were track shoe that one of these

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<v Speaker 1>articles says looks like a ballet slipper with some nails

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<v Speaker 1>coming out of the front of it, the front bottom

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<v Speaker 1>of the four soule, and it was it just changed everything.

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<v Speaker 1>It was a genuinely great track shoe. At the time,

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<v Speaker 1>the people who were running sprinters, who were running track,

0:11:31.520 --> 0:11:34.400
<v Speaker 1>they didn't have any traction when they were taking off.

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<v Speaker 1>This gave them traction and just gave them an immediate

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<v Speaker 1>leg up. Over the competition, and so the athletes like

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<v Speaker 1>really really liked the shoes that they were putting out,

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<v Speaker 1>and the companies started to grow and grow and grow,

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<v Speaker 1>and then I think the nineteen twenty eight Olympics in

0:11:52.360 --> 0:11:56.200
<v Speaker 1>Los Angeles is where they really debuted their shoes and

0:11:56.240 --> 0:11:59.320
<v Speaker 1>a German sprinter was wearing a pair of their track shoes.

0:12:00.000 --> 0:12:02.320
<v Speaker 1>He won was a bronze medal, but he won a

0:12:02.360 --> 0:12:05.760
<v Speaker 1>bronze medal wearing the Dassler Brothers.

0:12:05.400 --> 0:12:09.120
<v Speaker 2>Shoes as a German sprinter exactly, so that should say

0:12:09.120 --> 0:12:09.640
<v Speaker 2>it all.

0:12:09.679 --> 0:12:10.080
<v Speaker 1>It does.

0:12:10.280 --> 0:12:13.520
<v Speaker 2>So he was wearing these track spikes and this helped him,

0:12:13.559 --> 0:12:15.800
<v Speaker 2>This got him a little bit of notoriety. But it

0:12:15.880 --> 0:12:19.600
<v Speaker 2>was really in nineteen thirty six in Berlin at that

0:12:19.880 --> 0:12:24.800
<v Speaker 2>very very famous Olympic Games, where a young athlete named

0:12:24.880 --> 0:12:30.320
<v Speaker 2>Jesse Owens dominated and literally tore up the track wearing

0:12:30.600 --> 0:12:36.319
<v Speaker 2>those Gibruda Dossler track spikes with Hitler in the stands,

0:12:37.000 --> 0:12:40.520
<v Speaker 2>and people are like, those shoes are amazing, and Jesse

0:12:40.600 --> 0:12:43.280
<v Speaker 2>Owens was like, it's kind of me, but yeah, sure

0:12:43.679 --> 0:12:47.560
<v Speaker 2>the shoes are great, but I'm also a vastly superior

0:12:47.600 --> 0:12:49.280
<v Speaker 2>athlete to the rest of these jumps out here.

0:12:49.520 --> 0:12:53.280
<v Speaker 1>Yeah, So that was the Olympics that Jesse Owens famously

0:12:54.000 --> 0:12:57.280
<v Speaker 1>finished in first place, won the gold and did another

0:12:57.360 --> 0:12:59.280
<v Speaker 1>lap around the track, went up into the stands and

0:12:59.320 --> 0:13:00.640
<v Speaker 1>slapped Hitler right in the face.

0:13:00.760 --> 0:13:03.360
<v Speaker 2>Oh Man slapt his little stash right off that lip.

0:13:03.720 --> 0:13:07.680
<v Speaker 1>So the fact that Jesse Owens was wearing these shoes

0:13:07.880 --> 0:13:14.120
<v Speaker 1>immediately brought international attention to get the Gebruder Dossler company.

0:13:15.000 --> 0:13:18.160
<v Speaker 1>So they I saw one article that said, had World

0:13:18.200 --> 0:13:22.120
<v Speaker 1>War Two not happened, this business would have just gone

0:13:22.160 --> 0:13:26.080
<v Speaker 1>global immediately, and it started to. But then when World

0:13:26.080 --> 0:13:28.520
<v Speaker 1>War two broke out, and that was the nineteen thirty

0:13:28.679 --> 0:13:31.960
<v Speaker 1>six Olympics, I think I said the nineteen twenty eight Olympics.

0:13:31.960 --> 0:13:34.680
<v Speaker 1>It was I think the nineteen thirty two Olympics that

0:13:34.720 --> 0:13:37.720
<v Speaker 1>I talked about first. But at the nineteen thirty six Olympics,

0:13:37.840 --> 0:13:41.800
<v Speaker 1>within just a couple of years, the Nazis invaded Poland

0:13:42.240 --> 0:13:46.000
<v Speaker 1>and were running Germany, and World War Two kicked off

0:13:46.040 --> 0:13:50.920
<v Speaker 1>in earnest and the time for sports apparel kind of

0:13:51.480 --> 0:13:52.880
<v Speaker 1>got derailed a little bit.

0:13:53.400 --> 0:13:57.280
<v Speaker 2>Yeah. So, just like in the United States and actually

0:13:57.320 --> 0:14:00.400
<v Speaker 2>in countries all over the world, the war effort was

0:14:02.120 --> 0:14:03.679
<v Speaker 2>It's not like they were just like, all right, we

0:14:03.760 --> 0:14:08.520
<v Speaker 2>have a few companies that manufacture military needs for our military,

0:14:08.960 --> 0:14:11.000
<v Speaker 2>and that's going to be good enough. It's like, no,

0:14:11.240 --> 0:14:14.679
<v Speaker 2>we need to really co opt kind of any manufacturing

0:14:14.760 --> 0:14:18.080
<v Speaker 2>that we want to to go toward the war effort.

0:14:18.559 --> 0:14:21.680
<v Speaker 2>And certainly Germany did that along with the US and

0:14:22.080 --> 0:14:26.560
<v Speaker 2>kind of everyone else and everything from Hugo Boss to

0:14:27.160 --> 0:14:31.280
<v Speaker 2>Lufthansa to these little cheemakers in the small town in Bavaria.

0:14:31.760 --> 0:14:35.920
<v Speaker 1>Yeah, their factories were co opted for the war effort basically,

0:14:36.440 --> 0:14:41.400
<v Speaker 1>and what the Dossler Brothers factory ended up making are

0:14:41.480 --> 0:14:46.200
<v Speaker 1>something called the ponzer Shrek, which means the tank Terror

0:14:47.400 --> 0:14:50.400
<v Speaker 1>and it was modeled after the American Bazukah, which was

0:14:50.680 --> 0:14:55.200
<v Speaker 1>one of the first shoulder mounted, recoil less rocket launchers

0:14:55.680 --> 0:14:58.160
<v Speaker 1>that had enough power to punch right through a tank

0:14:58.440 --> 0:15:02.280
<v Speaker 1>and blow up everybody inside. They were nasty little buggers.

0:15:02.600 --> 0:15:05.840
<v Speaker 1>And the ponzer Shrek was the German version of the Bazuka.

0:15:06.000 --> 0:15:09.160
<v Speaker 1>And the German version of the Bazuka was created in

0:15:09.240 --> 0:15:11.560
<v Speaker 1>the Dossler Brothers shoe factory.

0:15:11.880 --> 0:15:16.800
<v Speaker 2>Yeah, it's December nineteen forty three is when they kind

0:15:16.800 --> 0:15:20.760
<v Speaker 2>of made the full switch in these little you know,

0:15:21.200 --> 0:15:24.920
<v Speaker 2>German ladies who were sewing shoes the week before were

0:15:24.960 --> 0:15:31.520
<v Speaker 2>now manufacturing German bozukahs. The good news is by this time,

0:15:31.560 --> 0:15:34.800
<v Speaker 2>because these things were really effective actually, and had they been,

0:15:36.080 --> 0:15:38.720
<v Speaker 2>had they been brought into the war sooner, things might

0:15:38.720 --> 0:15:42.440
<v Speaker 2>have really changed. But thankfully, by this time, even though

0:15:42.440 --> 0:15:45.040
<v Speaker 2>they were doing the job, it was too late. The

0:15:45.080 --> 0:15:49.120
<v Speaker 2>tides had turned and the Allies were steaming toward victory,

0:15:49.640 --> 0:15:52.160
<v Speaker 2>and even though they started pumping out these bazukahs, it

0:15:52.200 --> 0:15:53.360
<v Speaker 2>was sort of too little, too late.

0:15:53.920 --> 0:15:56.200
<v Speaker 1>Yeah. Have you ever wondered about the name bazuka?

0:15:57.800 --> 0:15:58.880
<v Speaker 2>Not until just now?

0:15:59.000 --> 0:16:01.520
<v Speaker 1>Okay, Well I did, and I was like, what does

0:16:01.560 --> 0:16:04.960
<v Speaker 1>a bazuka mean? Apparently there was a an entertainer, I

0:16:05.040 --> 0:16:07.520
<v Speaker 1>think he might have been vaudeville, kind of a country act,

0:16:08.160 --> 0:16:11.960
<v Speaker 1>and he Joe. I can't remember his name, it doesn't matter.

0:16:12.280 --> 0:16:16.640
<v Speaker 1>He created a musical instrument out of brass called a

0:16:16.680 --> 0:16:20.000
<v Speaker 1>bazuka and it was kind of like a trumpet a

0:16:20.040 --> 0:16:23.240
<v Speaker 1>trombone together. It was a weird little instrument, but he

0:16:23.400 --> 0:16:26.520
<v Speaker 1>was popular enough that and the bazuka looked like his

0:16:26.560 --> 0:16:30.400
<v Speaker 1>instrument enough that it became called the bazukah. This shoulder

0:16:30.480 --> 0:16:31.960
<v Speaker 1>mounted rocket launcher.

0:16:32.160 --> 0:16:34.640
<v Speaker 2>Interesting, I thought so too, Sure, why not?

0:16:35.040 --> 0:16:37.280
<v Speaker 1>But the point is is that all of a sudden,

0:16:37.520 --> 0:16:40.520
<v Speaker 1>the Germans, who had been totally helpless against the American

0:16:40.560 --> 0:16:44.560
<v Speaker 1>tank divisions, were messing the American tank divisions up. And

0:16:44.640 --> 0:16:47.960
<v Speaker 1>the source of their their power was the Dossler Brothers

0:16:47.960 --> 0:16:55.160
<v Speaker 1>shoe factory. And you mentioned there are seamstresses welding bazukas together. Yeah,

0:16:55.440 --> 0:16:59.120
<v Speaker 1>they're also in their factory. There was forced labor of

0:16:59.160 --> 0:16:59.880
<v Speaker 1>French pow.

0:17:00.120 --> 0:17:00.680
<v Speaker 2>You sure.

0:17:00.960 --> 0:17:04.520
<v Speaker 1>So they had slaves and seamstresses working together to create

0:17:04.560 --> 0:17:07.760
<v Speaker 1>bazookas to take out the American tank divisions or the

0:17:07.760 --> 0:17:11.199
<v Speaker 1>Allied tank divisions thanks to the companies that would eventually

0:17:11.240 --> 0:17:12.399
<v Speaker 1>become Adidas and Puma.

0:17:12.840 --> 0:17:15.880
<v Speaker 2>All right, that's a great setup. That's thank you. That's

0:17:15.920 --> 0:17:19.280
<v Speaker 2>only part one into what is a very interesting story.

0:17:19.600 --> 0:17:21.680
<v Speaker 2>So we're gonna take a little break and we'll come

0:17:21.720 --> 0:17:24.760
<v Speaker 2>back and talk about what went wrong with these two

0:17:24.760 --> 0:17:29.399
<v Speaker 2>brothers right after this as why why s k as.

0:17:32.960 --> 0:17:45.840
<v Speaker 1>You should definitely should know our childhood each s k.

0:17:48.240 --> 0:17:51.560
<v Speaker 2>All Right, So we're gotta we gotta go back in

0:17:51.600 --> 0:17:54.080
<v Speaker 2>time a little bit, because we we sped right up

0:17:54.119 --> 0:17:54.920
<v Speaker 2>to World War Two.

0:17:55.280 --> 0:17:58.440
<v Speaker 1>It was just too interesting to wait to talk about

0:17:58.560 --> 0:17:59.159
<v Speaker 1>any longer.

0:17:59.400 --> 0:18:02.160
<v Speaker 2>But we need to go back to about nineteen thirty

0:18:02.160 --> 0:18:06.720
<v Speaker 2>three because these brothers ended up fracturing in a big,

0:18:06.720 --> 0:18:10.200
<v Speaker 2>big way. And there have been, you know, some legendary

0:18:10.240 --> 0:18:12.600
<v Speaker 2>sibling rivalries through the years, but this is really one

0:18:12.600 --> 0:18:17.000
<v Speaker 2>of the greats. And I believe even Rudy wrote as

0:18:17.000 --> 0:18:20.720
<v Speaker 2>an older man, the relation to my brother was ideal

0:18:21.520 --> 0:18:25.199
<v Speaker 2>from nineteen twenty four to nineteen thirty three. Then his

0:18:25.320 --> 0:18:28.879
<v Speaker 2>young wife tried to interfere with business Mattis, although she

0:18:29.000 --> 0:18:31.919
<v Speaker 2>with us sixteen years had no experience at all, and

0:18:32.000 --> 0:18:37.600
<v Speaker 2>the warfare agan. So here's how the story goes, is it.

0:18:37.640 --> 0:18:41.080
<v Speaker 2>In nineteen thirty three, Otti was indeed married to a

0:18:41.119 --> 0:18:44.440
<v Speaker 2>sixteen year old, which seems very creepy now, but back

0:18:44.440 --> 0:18:47.119
<v Speaker 2>then it was not the strangest thing in the world.

0:18:47.440 --> 0:18:51.040
<v Speaker 2>Slightly less creepy, slightly less creepy. Well, they just it

0:18:51.040 --> 0:18:53.320
<v Speaker 2>was a different time, Okay. So he was married to

0:18:53.359 --> 0:18:56.359
<v Speaker 2>a sixteen year old and tried to get involved in

0:18:56.400 --> 0:19:00.560
<v Speaker 2>the business. Rudy was not happy about this, and they

0:19:00.600 --> 0:19:03.200
<v Speaker 2>all lived together. The two brothers and their wives all

0:19:03.200 --> 0:19:06.199
<v Speaker 2>lived together in the same townhouse. Yeah, which is not

0:19:06.400 --> 0:19:09.520
<v Speaker 2>a great recipe. For success anyway, right, you know, you

0:19:09.560 --> 0:19:10.440
<v Speaker 2>need to have your own place.

0:19:10.840 --> 0:19:13.520
<v Speaker 1>So you can imagine that all the little bickering and

0:19:13.720 --> 0:19:17.399
<v Speaker 1>snide remarks and just all the stuff that if you

0:19:17.480 --> 0:19:21.960
<v Speaker 1>have two couples that don't really really really like and

0:19:22.080 --> 0:19:26.439
<v Speaker 1>love each other living together will will accumulate. If you

0:19:26.800 --> 0:19:29.600
<v Speaker 1>translate that to a business relationship, it's going to be

0:19:29.640 --> 0:19:32.159
<v Speaker 1>hard on the business than it was, for sure. So

0:19:32.560 --> 0:19:36.920
<v Speaker 1>there was apparently a series of just little things like that.

0:19:37.000 --> 0:19:40.480
<v Speaker 1>But as far as the family legend goes, the real

0:19:40.560 --> 0:19:44.400
<v Speaker 1>break happened during World War Two when the Allies were

0:19:44.400 --> 0:19:50.720
<v Speaker 1>bombing the village of Herzo and the Rudy and his

0:19:50.800 --> 0:19:54.119
<v Speaker 1>wife made it made their way to the bunker, the

0:19:54.160 --> 0:19:57.520
<v Speaker 1>bomb shelter, and shortly after that, Audi and his wife,

0:19:57.560 --> 0:20:00.600
<v Speaker 1>I think her name is Kata, they made their way

0:20:00.640 --> 0:20:03.760
<v Speaker 1>into the bomb shelter and when they entered, he said, oh,

0:20:03.880 --> 0:20:07.119
<v Speaker 1>it looks like the bastards are here again. And Oddi

0:20:07.359 --> 0:20:09.960
<v Speaker 1>apparently went to his grave saying that he was referring

0:20:10.000 --> 0:20:14.240
<v Speaker 1>to the Allied bombers, but Rudy took it that Oddie

0:20:14.480 --> 0:20:17.720
<v Speaker 1>was talking about Rudy and his wife, and apparently that

0:20:17.920 --> 0:20:19.240
<v Speaker 1>was the final straw.

0:20:19.400 --> 0:20:22.840
<v Speaker 2>Yeah, this was true evidence that things were really bad,

0:20:23.640 --> 0:20:27.800
<v Speaker 2>if something as simple, possibly as just a little misunderstanding

0:20:28.359 --> 0:20:31.359
<v Speaker 2>of whether or not the bastards were the Allied's bombing

0:20:31.960 --> 0:20:35.160
<v Speaker 2>or you my brother and my sister in law. Right,

0:20:35.720 --> 0:20:37.879
<v Speaker 2>So I mean things are pretty bad if this is

0:20:37.880 --> 0:20:38.320
<v Speaker 2>what did it.

0:20:38.680 --> 0:20:41.919
<v Speaker 1>Right. So that's World War two still going on, and

0:20:41.960 --> 0:20:44.760
<v Speaker 1>at some point Rudy gets called to go fight for

0:20:44.840 --> 0:20:47.959
<v Speaker 1>the Nazis. He gets drafted, so Rudy has to go

0:20:48.000 --> 0:20:50.919
<v Speaker 1>to war, and the whole time he's away, he's he's

0:20:50.960 --> 0:20:54.639
<v Speaker 1>so this rift has already happened, So he's suspecting one

0:20:54.720 --> 0:20:58.760
<v Speaker 1>that his brother and his brother's wife plotted to get

0:20:58.800 --> 0:21:02.040
<v Speaker 1>him drafted, and he can't get that idea out of

0:21:02.080 --> 0:21:04.840
<v Speaker 1>his head so much so that apparently multiple times he

0:21:04.960 --> 0:21:07.800
<v Speaker 1>deserted his post to go home to make sure that

0:21:07.840 --> 0:21:10.399
<v Speaker 1>he wasn't being ousted from the business he'd built with

0:21:10.440 --> 0:21:14.239
<v Speaker 1>his brother. And then he gets arrested for desertion, and

0:21:14.280 --> 0:21:17.560
<v Speaker 1>he's sure that his little brother ratted him out for desertion,

0:21:17.840 --> 0:21:21.119
<v Speaker 1>which he may have, and so he's arrested. He's held

0:21:21.160 --> 0:21:23.760
<v Speaker 1>for a while, and as he's making his way back

0:21:23.800 --> 0:21:27.640
<v Speaker 1>after the war to Hurtze, he gets picked up by

0:21:27.680 --> 0:21:32.080
<v Speaker 1>the Allies for under suspicion of being a Gestopo agent.

0:21:33.160 --> 0:21:37.000
<v Speaker 1>He's sure again his little brother Addi who got him

0:21:37.040 --> 0:21:40.200
<v Speaker 1>this time landed in a pow camp that he stays

0:21:40.240 --> 0:21:42.840
<v Speaker 1>him for a little while, and it turns out he

0:21:43.080 --> 0:21:46.680
<v Speaker 1>was right. There is documentary evidence from an American officer

0:21:46.720 --> 0:21:51.320
<v Speaker 1>who took the accusation down. And apparently it was Addi

0:21:51.640 --> 0:21:54.320
<v Speaker 1>who went to the Americans and said, my brother is

0:21:54.359 --> 0:21:58.520
<v Speaker 1>a Gestapo agent. He may want to arrest him. This

0:21:58.600 --> 0:22:00.919
<v Speaker 1>is the level of stuff he's others are doing to

0:22:00.960 --> 0:22:04.960
<v Speaker 1>one another. And the rift just kept getting bigger and

0:22:04.960 --> 0:22:07.680
<v Speaker 1>bigger and bigger. There's one other thing we have to say,

0:22:07.720 --> 0:22:12.240
<v Speaker 1>because the wife, the younger wife, the sixteen year old Kata,

0:22:13.160 --> 0:22:16.359
<v Speaker 1>gets historically blamed for creating this rift. I think in

0:22:16.480 --> 0:22:20.440
<v Speaker 1>a lot of ways unfairly sure, she's also the one

0:22:20.480 --> 0:22:23.760
<v Speaker 1>who saved the family business single handedly.

0:22:24.000 --> 0:22:28.720
<v Speaker 2>Yeah. So in April nineteen forty five, the Americans march

0:22:28.760 --> 0:22:31.600
<v Speaker 2>into Hurze. Those tanks pull up in front of that

0:22:31.680 --> 0:22:35.960
<v Speaker 2>factory and the soldiers, American soldiers are out there like

0:22:36.040 --> 0:22:37.720
<v Speaker 2>kind of going over what they should do. Should we

0:22:37.720 --> 0:22:38.919
<v Speaker 2>destroy this building or not.

0:22:39.359 --> 0:22:41.760
<v Speaker 1>This is the place where the Ponzer shreks were made.

0:22:42.040 --> 0:22:46.560
<v Speaker 2>Yeah. So Audi's wife Kata comes out and she basically

0:22:46.640 --> 0:22:50.760
<v Speaker 2>walks right up to these enemy soldiers and says, we

0:22:50.840 --> 0:22:55.560
<v Speaker 2>only want to make shoes. We only desire to make shoes.

0:22:55.800 --> 0:22:58.960
<v Speaker 1>And they're like, why are you talking like Colonel Klink and.

0:22:59.040 --> 0:23:04.600
<v Speaker 2>She said, okay, And that's basically like she convinced them

0:23:05.119 --> 0:23:08.800
<v Speaker 2>to spare the factory. They did so, and not only that,

0:23:08.920 --> 0:23:12.000
<v Speaker 2>the Air Force US Air Force set up operations there

0:23:12.520 --> 0:23:16.359
<v Speaker 2>at their air base and realized that they really like

0:23:16.440 --> 0:23:17.080
<v Speaker 2>these shoes.

0:23:17.359 --> 0:23:19.240
<v Speaker 1>Well, they found out that this was the company that

0:23:19.320 --> 0:23:21.280
<v Speaker 1>made Jesse Owen's famous track shoes.

0:23:21.400 --> 0:23:23.240
<v Speaker 2>Yeah, and so they went off the charts. They started

0:23:23.240 --> 0:23:27.720
<v Speaker 2>getting these huge orders for sports teams, American sports teams

0:23:27.760 --> 0:23:28.240
<v Speaker 2>because of this.

0:23:29.000 --> 0:23:34.000
<v Speaker 1>So this is all going on. It's all starting while

0:23:34.119 --> 0:23:37.080
<v Speaker 1>Rudy's off in a pow camp because his brother ratted

0:23:37.119 --> 0:23:39.399
<v Speaker 1>him out, and the business all of a sudden is

0:23:39.440 --> 0:23:43.320
<v Speaker 1>starting to turn international. Like you said, people around the

0:23:43.320 --> 0:23:45.920
<v Speaker 1>world are taking notice of this thanks to the American

0:23:45.960 --> 0:23:49.920
<v Speaker 1>gis who were coming back with this Getta sports wear.

0:23:51.520 --> 0:23:55.240
<v Speaker 1>And when Rudy comes back, it's done. His brothers ratted

0:23:55.280 --> 0:23:57.320
<v Speaker 1>him out. There was the whole thing in the bomb shelter,

0:23:57.680 --> 0:24:01.040
<v Speaker 1>and the brothers split the company that they built together.

0:24:01.080 --> 0:24:07.080
<v Speaker 1>They split Gabbruder, Dessler and or Dostler and they go

0:24:07.160 --> 0:24:08.760
<v Speaker 1>off and found their own companies.

0:24:08.840 --> 0:24:12.240
<v Speaker 2>Yeah, fifteen years after that bunker incident.

0:24:12.520 --> 0:24:12.800
<v Speaker 1>Yep.

0:24:13.000 --> 0:24:15.159
<v Speaker 2>So it was it took a long time to finally

0:24:15.200 --> 0:24:18.160
<v Speaker 2>boil over, right, and in between there was another war.

0:24:18.480 --> 0:24:22.840
<v Speaker 2>They were not good Nazis, we should point out kind of,

0:24:22.880 --> 0:24:24.879
<v Speaker 2>you know, they were members of the Nazi Party, and

0:24:24.960 --> 0:24:27.400
<v Speaker 2>Rudy did get drafted, but like he said, he deserted

0:24:27.400 --> 0:24:30.159
<v Speaker 2>his post a lot and they, you know, they really

0:24:30.240 --> 0:24:31.520
<v Speaker 2>did just want to sell shoes.

0:24:32.320 --> 0:24:37.280
<v Speaker 1>Right. He's like Dwight Shrewds uncle or grandfather who spent

0:24:37.359 --> 0:24:40.280
<v Speaker 1>a lot of the war in an Allied pow camp.

0:24:40.840 --> 0:24:43.520
<v Speaker 2>That's right. So, like you said, they split up the company.

0:24:43.720 --> 0:24:47.240
<v Speaker 2>And we mentioned earlier that this river ran through the

0:24:47.240 --> 0:24:50.840
<v Speaker 2>center of town, and I said significant, and it is

0:24:50.880 --> 0:24:55.120
<v Speaker 2>significant because it literally divided the town and they set

0:24:55.200 --> 0:24:56.880
<v Speaker 2>up their business. It's not like one of them said,

0:24:56.880 --> 0:24:59.560
<v Speaker 2>well I'm going off to Berlin. Right, They just set

0:24:59.600 --> 0:25:05.480
<v Speaker 2>up camp on opposite sides of that river. ADDI Dossler said,

0:25:05.600 --> 0:25:08.080
<v Speaker 2>I will name my company Adi Das.

0:25:08.680 --> 0:25:11.640
<v Speaker 1>Actually, at first they named it Adas.

0:25:11.440 --> 0:25:13.480
<v Speaker 2>Well yeah, but everyone said that stinks.

0:25:14.000 --> 0:25:16.479
<v Speaker 1>Well, no, that was a different one. That one. There

0:25:16.560 --> 0:25:20.080
<v Speaker 1>was a children's footwear line already called Oddis, so he

0:25:20.119 --> 0:25:22.720
<v Speaker 1>added the eye and turned it into Adidas.

0:25:23.000 --> 0:25:26.480
<v Speaker 2>Yeah, Rudy went with Ruda, and everyone said that no

0:25:26.480 --> 0:25:29.439
<v Speaker 2>one's going to buy a shoes named Ruda, especially in

0:25:29.480 --> 0:25:33.159
<v Speaker 2>the United States, And he said, I don't understand, and

0:25:33.240 --> 0:25:35.960
<v Speaker 2>they said, don't worry about it. So somehow he got

0:25:36.000 --> 0:25:39.720
<v Speaker 2>Puma out of Ruda, right, which I don't get, but

0:25:39.960 --> 0:25:40.879
<v Speaker 2>it's a name that's stuck.

0:25:41.440 --> 0:25:44.639
<v Speaker 1>Yeah, and it works. Puma is definitely better than Ruda

0:25:44.760 --> 0:25:45.160
<v Speaker 1>for sure.

0:25:45.280 --> 0:25:45.960
<v Speaker 2>Oh yeah.

0:25:46.240 --> 0:25:50.959
<v Speaker 1>So these two go off and form directly competing companies

0:25:51.000 --> 0:25:54.119
<v Speaker 1>that split from the same company that the brothers had

0:25:54.160 --> 0:25:58.760
<v Speaker 1>founded together, and Adidas and Puma started making pretty good

0:25:58.800 --> 0:26:03.560
<v Speaker 1>headway out of the gate. First, Rudy had the sales team,

0:26:04.080 --> 0:26:09.639
<v Speaker 1>had the marketing team, had the ability to move some product.

0:26:09.680 --> 0:26:13.359
<v Speaker 1>But Audi had the technical know how, the dedication to

0:26:13.440 --> 0:26:18.440
<v Speaker 1>making high quality footwear that athletes, like professional athletes, wanted

0:26:18.480 --> 0:26:21.560
<v Speaker 1>to wear, and so he could get his shoes onto

0:26:21.640 --> 0:26:24.840
<v Speaker 1>athletes who would wear them on the world stage. And

0:26:25.200 --> 0:26:30.040
<v Speaker 1>eventually his his I guess his tech won out over

0:26:30.119 --> 0:26:35.119
<v Speaker 1>his brothers, and from a very early stage on, Adidas

0:26:35.160 --> 0:26:38.000
<v Speaker 1>has always led Puma, at least as far as like

0:26:38.119 --> 0:26:39.359
<v Speaker 1>sales revenue goes.

0:26:39.920 --> 0:26:42.600
<v Speaker 2>Yeah, and you know, there were mistakes from both of

0:26:42.640 --> 0:26:45.520
<v Speaker 2>them along the way business wise. One of the big

0:26:45.520 --> 0:26:49.480
<v Speaker 2>ones for Puma early on was that Rudolph got into

0:26:49.520 --> 0:26:54.000
<v Speaker 2>a spat with a coach of the German national soccer team,

0:26:54.800 --> 0:26:57.000
<v Speaker 2>and of course all that did was open the door

0:26:57.040 --> 0:27:01.320
<v Speaker 2>for his brother and Adidas to go in there and

0:27:01.359 --> 0:27:05.040
<v Speaker 2>say what about the shoes, which is exactly what happened.

0:27:05.080 --> 0:27:08.480
<v Speaker 2>And so at the nineteen fifty four World Cup, Germany

0:27:08.520 --> 0:27:13.639
<v Speaker 2>wears Adidas with those signature stripes, and even though they

0:27:13.680 --> 0:27:16.920
<v Speaker 2>were not favored at all West Germany actually won against

0:27:17.800 --> 0:27:20.840
<v Speaker 2>who Hungary I believe, and that was a huge, huge

0:27:20.880 --> 0:27:22.800
<v Speaker 2>deal on a national international stage.

0:27:22.960 --> 0:27:25.480
<v Speaker 1>It was like the miracle on ice on grass.

0:27:26.760 --> 0:27:27.679
<v Speaker 2>You mean, they were stoned.

0:27:27.720 --> 0:27:30.199
<v Speaker 1>They were all stoned out of their gourds.

0:27:31.680 --> 0:27:34.560
<v Speaker 2>The miracle on ice on grass. That might have legs,

0:27:34.600 --> 0:27:37.199
<v Speaker 2>My friend, I think need to trademark that.

0:27:38.080 --> 0:27:41.000
<v Speaker 1>Well, I do officially right now, trademarked.

0:27:41.560 --> 0:27:45.960
<v Speaker 2>I love it. So that was one mistake. Adidas would

0:27:45.960 --> 0:27:49.159
<v Speaker 2>of course go on to make some mistakes later. I

0:27:49.200 --> 0:27:51.480
<v Speaker 2>know that you sent that one article where they talked

0:27:51.480 --> 0:27:55.359
<v Speaker 2>about how they said, you know at one point that

0:27:55.520 --> 0:27:57.720
<v Speaker 2>like yogging, no one's going to do that, So we're

0:27:57.720 --> 0:28:00.679
<v Speaker 2>not going to make yogging shoes and aerobics.

0:28:00.720 --> 0:28:04.120
<v Speaker 1>That's that's a flash in the pan. Sure, who cares

0:28:04.119 --> 0:28:05.240
<v Speaker 1>about physical fitness.

0:28:05.560 --> 0:28:09.240
<v Speaker 2>So you mentioned Reebok earlier. It's hard for the young

0:28:09.280 --> 0:28:11.280
<v Speaker 2>folk out there who are listening to know this, but

0:28:11.840 --> 0:28:15.359
<v Speaker 2>there was a time when Reebok was the name in

0:28:16.040 --> 0:28:17.600
<v Speaker 2>sports apparel.

0:28:17.920 --> 0:28:21.240
<v Speaker 1>Well plus all yeah, and in Reebok. This article says

0:28:21.240 --> 0:28:23.280
<v Speaker 1>that they lost their way at some point, but the

0:28:23.320 --> 0:28:26.359
<v Speaker 1>way that Reebok kind of took the lead for a

0:28:26.400 --> 0:28:28.560
<v Speaker 1>little while, I was saying, no, we'll get into jogging,

0:28:28.560 --> 0:28:31.800
<v Speaker 1>we'll get into aerobics, and we'll make this stuff at

0:28:31.800 --> 0:28:34.600
<v Speaker 1>a time when Adidas and Puma were ignoring it. One

0:28:34.600 --> 0:28:37.800
<v Speaker 1>of the other mistakes that both Adidas and Puma made

0:28:38.200 --> 0:28:40.680
<v Speaker 1>was that they were so focused on beating one another

0:28:41.040 --> 0:28:44.600
<v Speaker 1>man they just completely dropped the ball. As it were

0:28:44.760 --> 0:28:48.000
<v Speaker 1>on the rise of Nike Ya and Nike was able

0:28:48.040 --> 0:28:50.600
<v Speaker 1>to take over and apparently right out of the gate,

0:28:50.800 --> 0:28:54.800
<v Speaker 1>and since then, Nike's always been the leader in sports apparel.

0:28:55.240 --> 0:28:59.040
<v Speaker 2>Yeah, and Adidas is two and Pumas three. Right, yeah, amazing.

0:28:59.360 --> 0:29:02.360
<v Speaker 1>So you have an option these days you can buy

0:29:02.520 --> 0:29:05.840
<v Speaker 1>your sports apparel from a company that's been known to

0:29:05.920 --> 0:29:10.280
<v Speaker 1>use child labor, or company that used forced French labor

0:29:10.680 --> 0:29:14.600
<v Speaker 1>under the auspices of the Nazi Party in World War Two. Hooray,

0:29:15.520 --> 0:29:16.360
<v Speaker 1>let's take a break.

0:29:16.640 --> 0:29:18.320
<v Speaker 2>Yeah, we'll take a break, and we'll talk about how

0:29:18.320 --> 0:29:21.920
<v Speaker 2>this rift still oddly carries over in that town today

0:29:22.120 --> 0:29:26.600
<v Speaker 2>and run DMC as why s K.

0:29:35.040 --> 0:29:41.160
<v Speaker 1>Definitely should know lar childs of each.

0:29:43.200 --> 0:29:47.800
<v Speaker 2>Y s K. All right, So back in the day

0:29:47.960 --> 0:29:50.760
<v Speaker 2>when they first split off this company and that river's

0:29:50.800 --> 0:29:54.720
<v Speaker 2>running through this town, it was a really big deal.

0:29:55.560 --> 0:29:55.840
<v Speaker 1>Uh.

0:29:55.920 --> 0:29:59.120
<v Speaker 2>It wasn't just a sibling rivalry. It became a town

0:29:59.240 --> 0:30:03.560
<v Speaker 2>wide rival and that you you worked for one company

0:30:03.640 --> 0:30:07.520
<v Speaker 2>or the other as a family like a husband and wife.

0:30:07.520 --> 0:30:09.520
<v Speaker 2>Didn't work, they didn't split up, and one worked at

0:30:09.560 --> 0:30:11.000
<v Speaker 2>Puma and one worked at Adidas.

0:30:11.400 --> 0:30:13.160
<v Speaker 1>But plus, I mean, if you fell in love with

0:30:13.200 --> 0:30:16.360
<v Speaker 1>somebody from a family across the river like you, that

0:30:16.520 --> 0:30:18.880
<v Speaker 1>was sorry, Yeah you got a Romeo and Juliet thing

0:30:18.960 --> 0:30:21.959
<v Speaker 1>going on, that ain't gonna work. That crazy it is,

0:30:22.040 --> 0:30:24.680
<v Speaker 1>And I was glad that this one of the local

0:30:24.800 --> 0:30:27.320
<v Speaker 1>historians who was interviewed for one of these articles said

0:30:27.760 --> 0:30:30.400
<v Speaker 1>it wasn't like bloody or anything like sue lost their

0:30:30.440 --> 0:30:33.040
<v Speaker 1>lives over this. It was just, you know, if you

0:30:33.080 --> 0:30:35.240
<v Speaker 1>worked for Puma, you stayed on the Puma side of

0:30:35.280 --> 0:30:37.320
<v Speaker 1>the river. If you worked for Adidas, you stayed on

0:30:37.320 --> 0:30:39.840
<v Speaker 1>the Adida side of the river. And each each group

0:30:39.960 --> 0:30:41.520
<v Speaker 1>kept to themselves. That was all.

0:30:41.960 --> 0:30:44.800
<v Speaker 2>Yeah, And it still carries over to this day, some

0:30:44.840 --> 0:30:47.800
<v Speaker 2>of those recent interviews that we both read. I mean,

0:30:47.840 --> 0:30:50.280
<v Speaker 2>it's certainly now it's a little more good natured ribbing.

0:30:50.840 --> 0:30:54.120
<v Speaker 2>But they say, when you walk around this town, walk

0:30:54.200 --> 0:30:56.600
<v Speaker 2>through a playground and you see will you will see

0:30:56.680 --> 0:30:59.920
<v Speaker 2>kids kit it out in all Adidas or all Puma.

0:31:00.520 --> 0:31:03.440
<v Speaker 2>And this is carried down from generations where they were

0:31:03.520 --> 0:31:06.640
<v Speaker 2>Adidas or Puma families, and it was a really big

0:31:06.680 --> 0:31:09.400
<v Speaker 2>deal and still remains so to this day, such that

0:31:09.880 --> 0:31:13.800
<v Speaker 2>the mayor who actually came from a Puma family. Oh yeah,

0:31:13.840 --> 0:31:15.640
<v Speaker 2>but to be mayor, you can't, you know.

0:31:16.000 --> 0:31:17.160
<v Speaker 1>You got to be a politician.

0:31:17.320 --> 0:31:20.760
<v Speaker 2>Sure, so he will wear to some events, casual events,

0:31:20.800 --> 0:31:24.560
<v Speaker 2>Puma gear and sometimes Adidas gear. Eventually, in two thousand

0:31:24.600 --> 0:31:27.200
<v Speaker 2>and nine, they had a friendly soccer match between the

0:31:27.800 --> 0:31:31.120
<v Speaker 2>official Puma sponsor team and Adidas team, and he wore

0:31:31.680 --> 0:31:35.600
<v Speaker 2>one Puma shoe and one Adidas shoe just to remain neutral,

0:31:35.640 --> 0:31:36.480
<v Speaker 2>I guess.

0:31:36.520 --> 0:31:39.000
<v Speaker 1>And to look like a total jackass.

0:31:38.600 --> 0:31:41.320
<v Speaker 2>Probably so then it showed him rubbing like his pum

0:31:41.440 --> 0:31:43.760
<v Speaker 2>his Adidas foot. Later on they called him on camera.

0:31:44.520 --> 0:31:47.400
<v Speaker 1>So this is like you said, there was a soccer

0:31:47.440 --> 0:31:49.840
<v Speaker 1>game that was played between Adidas and Puma, kind of

0:31:49.880 --> 0:31:54.440
<v Speaker 1>a reconciliation thing on International Peace Day back in I

0:31:54.480 --> 0:31:59.040
<v Speaker 1>think two thousand and nine. Yeah, that happened. Think about this.

0:31:59.480 --> 0:32:04.280
<v Speaker 1>The the Rudy and Addi Dossler died in the seventies,

0:32:04.280 --> 0:32:07.400
<v Speaker 1>within four years of each other. This was two thousand

0:32:07.400 --> 0:32:10.720
<v Speaker 1>and nine before the companies finally kind of had this

0:32:11.800 --> 0:32:16.520
<v Speaker 1>reconciliation game. And yeah, today still it's like you kind of, well,

0:32:16.560 --> 0:32:19.720
<v Speaker 1>you'll gently, you know, make fun of somebody wearing Adidas

0:32:19.720 --> 0:32:21.840
<v Speaker 1>if you're a Puma family or whatever. But while the

0:32:21.840 --> 0:32:26.400
<v Speaker 1>brothers were alive, you just steered clear of everybody who

0:32:26.480 --> 0:32:28.880
<v Speaker 1>was on the on the other side, so much so

0:32:29.000 --> 0:32:32.280
<v Speaker 1>that Herze was known as the town of the lowered gays,

0:32:33.000 --> 0:32:35.680
<v Speaker 1>because if you came upon somebody on the street, you

0:32:35.720 --> 0:32:38.120
<v Speaker 1>would look at their shoes to see what shoes they

0:32:38.120 --> 0:32:40.200
<v Speaker 1>were wearing before you decided whether you're going to talk

0:32:40.280 --> 0:32:40.520
<v Speaker 1>to them.

0:32:40.560 --> 0:32:41.320
<v Speaker 2>That's so funny.

0:32:41.720 --> 0:32:46.040
<v Speaker 1>It was that established this brother These brothers hatred and

0:32:46.200 --> 0:32:48.840
<v Speaker 1>rivalry of one another, and they didn't speak for decades,

0:32:50.160 --> 0:32:53.160
<v Speaker 1>spread out into the town that was divided by this river,

0:32:53.480 --> 0:32:58.080
<v Speaker 1>and the town itself took sides because of this rift

0:32:58.080 --> 0:33:02.440
<v Speaker 1>between these brothers that all started supposedly in this bomb

0:33:02.440 --> 0:33:03.960
<v Speaker 1>shelter during World War Two.

0:33:04.200 --> 0:33:07.520
<v Speaker 2>Yeah, and the mayor Hacker his first name is German.

0:33:08.640 --> 0:33:09.360
<v Speaker 2>Could that be right?

0:33:10.720 --> 0:33:15.360
<v Speaker 1>Uh? Journalism on the German or the journalist is really

0:33:15.440 --> 0:33:18.120
<v Speaker 1>lazy and didn't They're just like, it's a he's a German,

0:33:18.200 --> 0:33:19.240
<v Speaker 1>We're just gonna call him that.

0:33:19.320 --> 0:33:22.560
<v Speaker 2>I wonder if he pronounces that German that's what I

0:33:23.080 --> 0:33:25.719
<v Speaker 2>or Herreman because they don't say Germany over there anyway.

0:33:26.200 --> 0:33:27.760
<v Speaker 1>But yeah, they say Deutsche Linn.

0:33:27.880 --> 0:33:28.280
<v Speaker 2>Yeah.

0:33:28.360 --> 0:33:31.600
<v Speaker 1>But but would would it be Herrmann or no? I

0:33:31.640 --> 0:33:33.440
<v Speaker 1>guess they spell that Hermans with an H.

0:33:33.520 --> 0:33:37.280
<v Speaker 2>Yeah, I think it would be mayor German Hakka right, oh, yeah,

0:33:37.320 --> 0:33:41.720
<v Speaker 2>there is an h German Hackey Sokka who's on grass.

0:33:42.400 --> 0:33:42.520
<v Speaker 1>Uh.

0:33:43.520 --> 0:33:47.000
<v Speaker 2>But he says if someone someone comes in through the door.

0:33:47.040 --> 0:33:49.360
<v Speaker 2>To this day, your gay still wanders to their shoes.

0:33:49.360 --> 0:33:53.040
<v Speaker 2>It's just in the DNA of those people that this

0:33:53.200 --> 0:33:58.160
<v Speaker 2>athletic gear is so important. It's so strange. It's such

0:33:58.160 --> 0:33:59.760
<v Speaker 2>a cool, cool, weird story.

0:34:00.080 --> 0:34:04.600
<v Speaker 1>It is a great story of sibling rivalry and bitterness

0:34:04.600 --> 0:34:05.120
<v Speaker 1>and hatred.

0:34:05.520 --> 0:34:08.040
<v Speaker 2>And like you said, they didn't speak for decades. Apparently

0:34:09.760 --> 0:34:12.080
<v Speaker 2>much later in life, there were a couple of times

0:34:12.120 --> 0:34:15.160
<v Speaker 2>when they were a rumored to have spoken. Once. I

0:34:15.160 --> 0:34:18.520
<v Speaker 2>think they ran into each other at an airport. Once

0:34:18.640 --> 0:34:22.120
<v Speaker 2>they saw each other at a hotel. And I believe

0:34:22.200 --> 0:34:25.799
<v Speaker 2>on the deathbed which one tried to get in touch

0:34:25.840 --> 0:34:29.919
<v Speaker 2>with the other, Rudy. Rudy put out the call said

0:34:29.920 --> 0:34:32.120
<v Speaker 2>I would like to see my brother Adi one more time,

0:34:32.160 --> 0:34:35.200
<v Speaker 2>and Audi went, no, thanks, I'm good nine.

0:34:36.200 --> 0:34:36.960
<v Speaker 1>Can you believe it?

0:34:37.200 --> 0:34:38.960
<v Speaker 2>Yeah, man, that's tough.

0:34:40.000 --> 0:34:44.400
<v Speaker 1>So they died. The families sold the business in the

0:34:44.480 --> 0:34:52.480
<v Speaker 1>eighties late eighties, and they got bought by like corporate conglomerates. Sure, ironically,

0:34:52.560 --> 0:34:58.560
<v Speaker 1>Puma now owns Reeboch and Gucci owns Puma. Adidas is

0:34:58.600 --> 0:35:01.279
<v Speaker 1>still just Adidas, but again it's it's owned by like

0:35:01.320 --> 0:35:05.319
<v Speaker 1>a mega conglomerate, and they've they've just gone enormous and

0:35:05.320 --> 0:35:08.240
<v Speaker 1>make billions of dollars a year, so the families aren't

0:35:08.280 --> 0:35:12.880
<v Speaker 1>necessarily involved. But one family member still works in the business.

0:35:13.120 --> 0:35:18.080
<v Speaker 1>His name is Frank Dossler. I believe he was Rudy's grandson,

0:35:18.840 --> 0:35:22.480
<v Speaker 1>and he used to work at Puma. He was pretty

0:35:22.520 --> 0:35:23.360
<v Speaker 1>high up in Puma.

0:35:23.520 --> 0:35:23.840
<v Speaker 2>Yeah.

0:35:23.960 --> 0:35:26.840
<v Speaker 1>Now he works as the head of the legal department

0:35:26.880 --> 0:35:27.520
<v Speaker 1>for Adidas.

0:35:27.960 --> 0:35:29.560
<v Speaker 2>Man, So let's switch inside.

0:35:29.760 --> 0:35:32.600
<v Speaker 1>It's a pretty good indication of how how much this

0:35:32.719 --> 0:35:35.640
<v Speaker 1>cold war is kind of thawed between the two companies

0:35:35.719 --> 0:35:37.799
<v Speaker 1>quite a bit because the people who are running it

0:35:37.880 --> 0:35:40.640
<v Speaker 1>have no skin in the game. They don't care anymore,

0:35:40.680 --> 0:35:40.880
<v Speaker 1>you know.

0:35:41.080 --> 0:35:43.160
<v Speaker 2>Yeah. Or he's an attorney and he would just after

0:35:43.160 --> 0:35:43.680
<v Speaker 2>the most.

0:35:43.480 --> 0:35:45.800
<v Speaker 1>Money, right, He's like, let me suck your.

0:35:47.360 --> 0:35:49.719
<v Speaker 2>So we have a fun little PostScript on this. I

0:35:49.760 --> 0:35:53.759
<v Speaker 2>know we've been talking about run DMC and again, you

0:35:53.760 --> 0:35:57.800
<v Speaker 2>Youngin's It might be second nature now to associate athletic

0:35:57.840 --> 0:36:00.719
<v Speaker 2>gear and hip hop and rap music and culture, but

0:36:01.440 --> 0:36:04.279
<v Speaker 2>back in the early nineteen eighties that was not the

0:36:04.320 --> 0:36:06.480
<v Speaker 2>case until run DMC came along.

0:36:07.360 --> 0:36:10.760
<v Speaker 1>No, like your your rappers probably dressed like a Gone

0:36:10.760 --> 0:36:14.200
<v Speaker 1>and King, Yeah, or maybe.

0:36:13.880 --> 0:36:17.319
<v Speaker 2>Like the New York dolls, yeah, or just like I

0:36:17.320 --> 0:36:20.760
<v Speaker 2>mean sometimes I feel like I've seen just like denim

0:36:20.840 --> 0:36:24.120
<v Speaker 2>jackets and just sort of like just sort of streetwear,

0:36:24.719 --> 0:36:27.399
<v Speaker 2>which is the unhippous thing I've ever said.

0:36:27.600 --> 0:36:29.759
<v Speaker 1>It was pretty unhipp I didn't want to say anything,

0:36:29.840 --> 0:36:35.480
<v Speaker 1>but I'm glad streetwear, so you know, play clothes. So

0:36:35.880 --> 0:36:39.600
<v Speaker 1>run DMC changed everything when they released a single called

0:36:39.640 --> 0:36:42.720
<v Speaker 1>My Adidas. Yeah, and I saw elsewhere that they released

0:36:42.719 --> 0:36:46.320
<v Speaker 1>a single My Adidas kind of in retaliation to song

0:36:47.760 --> 0:36:51.760
<v Speaker 1>a song called felon Shoes. So if you ever noticed

0:36:51.760 --> 0:36:54.960
<v Speaker 1>that run DMC wore their Adidas without laces with the

0:36:55.000 --> 0:36:58.680
<v Speaker 1>tongues popped out, I noticed that was supposedly because that's

0:36:58.680 --> 0:37:00.839
<v Speaker 1>how people in prison had to wear their shoes because

0:37:00.840 --> 0:37:02.839
<v Speaker 1>they weren't allowed to have shoelaces. And they were kind

0:37:02.880 --> 0:37:05.160
<v Speaker 1>of saying like, we're down with all of our buddies

0:37:05.160 --> 0:37:08.400
<v Speaker 1>in prison. Interesting, So this song fell in Shoes basically

0:37:08.520 --> 0:37:11.600
<v Speaker 1>was making fun of that and basically teaching kids not

0:37:11.719 --> 0:37:15.720
<v Speaker 1>to not to emulate prisoners, and run DMC took issue

0:37:15.719 --> 0:37:18.560
<v Speaker 1>with that, and they ended up releasing My Adidas the

0:37:18.680 --> 0:37:22.840
<v Speaker 1>song on Raisin Hell in nineteen eighty six. Sorry Raisin Hell, Yes,

0:37:23.239 --> 0:37:26.000
<v Speaker 1>which I remember. My family was on a bus to

0:37:26.200 --> 0:37:29.200
<v Speaker 1>Disney World once, I think, and the windows were foggy,

0:37:29.719 --> 0:37:31.959
<v Speaker 1>and I was so into run DMC. I just wrote

0:37:32.040 --> 0:37:34.560
<v Speaker 1>Raisin Hell in the fog on the window.

0:37:34.800 --> 0:37:35.200
<v Speaker 2>Dude.

0:37:35.480 --> 0:37:37.840
<v Speaker 1>People on the bus thought that was really hilarious.

0:37:37.960 --> 0:37:39.400
<v Speaker 2>That is a great story.

0:37:39.840 --> 0:37:43.640
<v Speaker 1>So I was into my Adidas too because of Run DMC.

0:37:43.800 --> 0:37:45.960
<v Speaker 1>But it wasn't just me. Apparently, if you went to

0:37:46.000 --> 0:37:48.960
<v Speaker 1>a run DMC show on the Raisin Hell Tour or

0:37:49.000 --> 0:37:51.520
<v Speaker 1>the Together Forever tour in nineteen eighty six or eighty seven,

0:37:51.680 --> 0:37:54.239
<v Speaker 1>when they sang my Adidas, everybody would take off their

0:37:54.239 --> 0:37:57.359
<v Speaker 1>shoes and hold their Adidas in the air. Yeah, that's

0:37:57.360 --> 0:37:59.759
<v Speaker 1>how That's how big of an impact the song had.

0:38:00.120 --> 0:38:04.400
<v Speaker 2>Yeah. And in nineteen eighty six, a senior employee Adidas

0:38:04.440 --> 0:38:08.600
<v Speaker 2>named Angelo Anastasio went to that tour at Madison Square

0:38:08.640 --> 0:38:12.239
<v Speaker 2>Garden saw this happen with the Adida sneakers, and it

0:38:12.360 --> 0:38:17.440
<v Speaker 2>was like, hold on a minute, wait just a second,

0:38:17.960 --> 0:38:21.400
<v Speaker 2>we could have something here. Ran back to the headquarters

0:38:21.600 --> 0:38:25.120
<v Speaker 2>and within just a few days they signed them to

0:38:25.160 --> 0:38:29.120
<v Speaker 2>a million dollar endorsement deal, and that was like a

0:38:29.160 --> 0:38:33.040
<v Speaker 2>sea change forward for hip hop groups getting money in

0:38:33.120 --> 0:38:34.040
<v Speaker 2>all sorts of ways.

0:38:34.360 --> 0:38:37.120
<v Speaker 1>Yeah, and apparently it made Adidas's sales just go through

0:38:37.120 --> 0:38:37.520
<v Speaker 1>the roof.

0:38:37.719 --> 0:38:41.000
<v Speaker 2>Oh yeah, yeah. And it's like that began the marriage

0:38:41.040 --> 0:38:43.520
<v Speaker 2>of like I'm going to put out a record, I'm

0:38:43.520 --> 0:38:47.799
<v Speaker 2>going to get a shoe deal, I might get a

0:38:47.880 --> 0:38:50.960
<v Speaker 2>vodka sponsor, like, oh yeah, I'll get money flowing in

0:38:51.000 --> 0:38:53.800
<v Speaker 2>from all kinds of directions and run DMC started it all.

0:38:53.880 --> 0:38:55.880
<v Speaker 1>A Vodkas fonts or that's hilarious.

0:38:56.239 --> 0:38:57.360
<v Speaker 2>Sure, I feel like I've seen that.

0:38:57.480 --> 0:39:00.440
<v Speaker 1>No, oh yeah, you know you totally have like P

0:39:00.640 --> 0:39:05.040
<v Speaker 1>Diddy and Sarrak vodka. I think, yeah, look it works.

0:39:05.280 --> 0:39:07.680
<v Speaker 1>I associate P Didty and Sarrak vodka.

0:39:08.000 --> 0:39:09.880
<v Speaker 2>Andrew's nodding, I means.

0:39:09.719 --> 0:39:11.600
<v Speaker 1>You correct, awesome, Thanks Andrew.

0:39:11.719 --> 0:39:15.799
<v Speaker 2>Jerry would have been like, what, I'm my miso's getting cold, right,

0:39:15.880 --> 0:39:16.799
<v Speaker 2>can you guys hurry up?

0:39:17.880 --> 0:39:20.759
<v Speaker 1>We will hurry up, Ghost of Jerry. If you want

0:39:20.800 --> 0:39:23.840
<v Speaker 1>to know anything else about Adidas and Puma, we'll just

0:39:23.920 --> 0:39:26.879
<v Speaker 1>go start reading up more. There's actually a book by

0:39:26.880 --> 0:39:32.759
<v Speaker 1>a woman named Barbara Schmitt called Sneaker Wars, appropriately all

0:39:32.800 --> 0:39:36.040
<v Speaker 1>about the rift between Adidas and Puma, So if you

0:39:36.040 --> 0:39:37.719
<v Speaker 1>want to know more about it, that's a pretty good

0:39:37.719 --> 0:39:40.359
<v Speaker 1>place to start. And since I said that it's time

0:39:40.400 --> 0:39:41.600
<v Speaker 1>for listener mayo.

0:39:43.680 --> 0:39:48.360
<v Speaker 2>Yeah, I'm gonna call this sponges. Okay, Hey, guys, I

0:39:48.400 --> 0:39:51.160
<v Speaker 2>was listening to Pando and I was excited y'all mentioned

0:39:51.160 --> 0:39:54.200
<v Speaker 2>glass sponges, which are thought to be the oldest animals

0:39:54.200 --> 0:39:57.840
<v Speaker 2>on Earth. I am a PhD student at the Scripts

0:39:57.960 --> 0:40:01.400
<v Speaker 2>Institution of Oceanography in San Diego, and I study marine

0:40:01.400 --> 0:40:04.759
<v Speaker 2>sponges because they make all sorts of unique molecules that

0:40:04.800 --> 0:40:07.840
<v Speaker 2>can be used as new medicines. I think sponges are

0:40:07.880 --> 0:40:09.640
<v Speaker 2>the coolest animals on Earth, and I'd love to share

0:40:09.680 --> 0:40:14.200
<v Speaker 2>some of my favorite sponge fun facts. You ready? Oh yeah.

0:40:14.239 --> 0:40:16.239
<v Speaker 2>Not only are sponges thought to be the oldest living,

0:40:17.160 --> 0:40:20.719
<v Speaker 2>single living animals on Earth, but some evolutionary biologists even

0:40:20.719 --> 0:40:24.440
<v Speaker 2>think sponges were the first animals to ever evolve. In

0:40:24.480 --> 0:40:28.399
<v Speaker 2>other words, our last common animal ancestor could very well

0:40:28.440 --> 0:40:29.400
<v Speaker 2>have been a sponge.

0:40:29.480 --> 0:40:30.280
<v Speaker 1>That's so cool.

0:40:30.680 --> 0:40:32.799
<v Speaker 2>Did you know the first antiviral drug approved by the

0:40:32.840 --> 0:40:35.240
<v Speaker 2>FDA was developed from a molecule and a c sponge.

0:40:36.320 --> 0:40:37.880
<v Speaker 1>I didn't until just now.

0:40:38.040 --> 0:40:40.880
<v Speaker 2>As a PhD student, I collect and study sponges because

0:40:40.880 --> 0:40:44.440
<v Speaker 2>they are known to produce thousands of bioactive molecules, many

0:40:44.440 --> 0:40:48.120
<v Speaker 2>of which have medicinal potential. I think it's pretty incredible

0:40:48.400 --> 0:40:50.480
<v Speaker 2>that the ocean may hold the cure to some of

0:40:50.480 --> 0:40:53.799
<v Speaker 2>the most devastating human diseases, and I hope my work

0:40:53.840 --> 0:40:56.279
<v Speaker 2>might inspire people to protect the world's oceans and the

0:40:56.360 --> 0:40:57.799
<v Speaker 2>valuable resources within them.

0:40:58.040 --> 0:40:58.720
<v Speaker 1>That's awesome.

0:40:58.880 --> 0:41:00.759
<v Speaker 2>Heck yeah, thanks for all the work you guys put

0:41:00.760 --> 0:41:03.000
<v Speaker 2>into the show. Y'all have kept me company on mini

0:41:03.040 --> 0:41:05.600
<v Speaker 2>long night in the lab with my sponges.

0:41:05.960 --> 0:41:08.279
<v Speaker 1>That's awesome. It makes me want to go chew on

0:41:08.320 --> 0:41:09.680
<v Speaker 1>a sponge and see what happened.

0:41:09.719 --> 0:41:13.320
<v Speaker 2>That's right. That's from Kayla Wilson from San Diego.

0:41:13.920 --> 0:41:16.120
<v Speaker 1>Thanks a lot, Kayla, Thanks for the work you're doing too.

0:41:16.200 --> 0:41:18.920
<v Speaker 1>Thank you for saving humanity from grave diseases.

0:41:19.040 --> 0:41:23.440
<v Speaker 2>Yeah, we'll look into these sponges as you call them.

0:41:23.680 --> 0:41:26.480
<v Speaker 1>If you want us to look into anything that we

0:41:26.600 --> 0:41:29.360
<v Speaker 1>put in scare quotes, well we want to know about it.

0:41:29.400 --> 0:41:32.000
<v Speaker 1>You can go onto our website stuff youshould Know dot com,

0:41:32.280 --> 0:41:34.359
<v Speaker 1>follow us on our social links. There you can get

0:41:34.400 --> 0:41:36.440
<v Speaker 1>in touch with us. You can also send us a

0:41:36.440 --> 0:41:39.359
<v Speaker 1>good old fashioned email, wrap it up, spank that thing

0:41:39.400 --> 0:41:41.840
<v Speaker 1>on the bottom and send it off to Stuff podcast

0:41:41.960 --> 0:41:46.560
<v Speaker 1>at HowStuffWorks dot com.

0:41:46.719 --> 0:41:49.600
<v Speaker 2>Stuff you Should Know is a production of iHeartRadio. For

0:41:49.680 --> 0:41:53.879
<v Speaker 2>more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,

0:41:53.960 --> 0:42:00.840
<v Speaker 2>or wherever you listen to your favorite shows.