1 00:00:00,720 --> 00:00:03,199 Speaker 1: Hey friends, it's me Josh, and for this week's select 2 00:00:03,240 --> 00:00:07,600 Speaker 1: I've chosen our twenty eighteen episode on Adidas Versus Puma. 3 00:00:08,119 --> 00:00:11,480 Speaker 1: It's the German version of the Hatfield Versus the McCoys, 4 00:00:11,840 --> 00:00:15,960 Speaker 1: except with cool sports apparel rather than overalls. And one 5 00:00:16,000 --> 00:00:17,639 Speaker 1: of the things I noticed at the end of this 6 00:00:17,720 --> 00:00:20,120 Speaker 1: episode is that sometimes when we're just doing our thing, 7 00:00:20,280 --> 00:00:22,640 Speaker 1: talking back and forth like we do, we'll have some 8 00:00:22,720 --> 00:00:26,079 Speaker 1: throwaway comment or side conversation or something that takes on 9 00:00:26,239 --> 00:00:29,560 Speaker 1: much greater significance years on. It's one of the interesting 10 00:00:29,680 --> 00:00:33,360 Speaker 1: things about talking out loud for seventeen years at any rate. 11 00:00:33,640 --> 00:00:36,920 Speaker 1: Sarrak Vodka, anyone. 12 00:00:39,800 --> 00:00:48,720 Speaker 2: Welcome to Stuff you should know, a production of iHeartRadio. 13 00:00:49,560 --> 00:00:52,840 Speaker 1: Hey, and welcome to the podcast. I'm Josh Clark. There's 14 00:00:52,920 --> 00:00:56,680 Speaker 1: Charles w Chuck Bryant, There's Andrew over there, the guest producer. 15 00:00:57,080 --> 00:01:01,160 Speaker 1: I'm wearing Adidas, Chuck is wearing Puma, and Andrew's wearing Reebok. 16 00:01:01,680 --> 00:01:03,920 Speaker 1: None of us are speaking to one another right now. 17 00:01:05,319 --> 00:01:08,880 Speaker 2: Yeah, it's weird. Andrew was wearing white Rebock high tops 18 00:01:09,000 --> 00:01:14,000 Speaker 2: with bronze pantyhose and orange Dolphin running shorts. Well any 19 00:01:14,120 --> 00:01:16,199 Speaker 2: claims he doesn't work for Hooters part time. 20 00:01:16,959 --> 00:01:19,679 Speaker 1: Oh oh oh, yes, I like that. 21 00:01:19,720 --> 00:01:21,440 Speaker 2: You didn't know that because that means you don't go 22 00:01:21,480 --> 00:01:22,040 Speaker 2: into Hooters. 23 00:01:22,480 --> 00:01:25,600 Speaker 1: No, No, I've seen pictures on TV. 24 00:01:26,600 --> 00:01:28,480 Speaker 2: I had to go. Actually, I've only been there once 25 00:01:28,520 --> 00:01:30,559 Speaker 2: and that was when I worked at that awful job 26 00:01:31,120 --> 00:01:35,000 Speaker 2: with the Chicken Killers, and it was on a stupid 27 00:01:35,000 --> 00:01:36,640 Speaker 2: work trip. They made me go on and that was 28 00:01:36,680 --> 00:01:39,080 Speaker 2: like the only place in town. Yep, And all these 29 00:01:39,120 --> 00:01:41,200 Speaker 2: yocals that I worked with were like, yeah, man, let's 30 00:01:41,200 --> 00:01:43,640 Speaker 2: go to Hooters. And I went in there and I 31 00:01:43,680 --> 00:01:47,200 Speaker 2: was just like, oh my lord, what is they were 32 00:01:47,240 --> 00:01:47,920 Speaker 2: trapped in time. 33 00:01:49,280 --> 00:01:51,360 Speaker 1: I've been there a couple of times actually, when I 34 00:01:51,440 --> 00:01:52,600 Speaker 1: was a younger, younger. Man. 35 00:01:52,800 --> 00:01:54,560 Speaker 2: It's the same, I imagine it is. 36 00:01:54,640 --> 00:01:57,320 Speaker 1: I'm sure. And I was there on my twenty first 37 00:01:57,320 --> 00:02:00,560 Speaker 1: birthday in Jacksonville because it was the only place. It 38 00:02:00,600 --> 00:02:04,120 Speaker 1: was like a Tuesday night or something, and I was like, 39 00:02:04,200 --> 00:02:06,640 Speaker 1: this is this is not the best twenty first birthday 40 00:02:06,680 --> 00:02:07,200 Speaker 1: all ever have. 41 00:02:07,600 --> 00:02:09,680 Speaker 2: Yeah, and hey, we don't want to yuck your yum. 42 00:02:10,680 --> 00:02:12,320 Speaker 2: If you're if you work at Hooters or if you 43 00:02:12,400 --> 00:02:18,639 Speaker 2: love going there, more power to you. Sure, sure, why not? Right? 44 00:02:19,080 --> 00:02:21,280 Speaker 1: That's pretty awesome that you said you don't want to 45 00:02:21,360 --> 00:02:22,360 Speaker 1: yuck anyone's yum. 46 00:02:22,880 --> 00:02:25,000 Speaker 2: Yeah, it's funny. I was thinking about a couple of 47 00:02:25,000 --> 00:02:27,760 Speaker 2: weeks ago when, uh, it was like the Costanza moment 48 00:02:27,800 --> 00:02:30,840 Speaker 2: when you thought of a line after the moment. Yeah, 49 00:02:30,880 --> 00:02:33,160 Speaker 2: when you were talking about how I was crazy for 50 00:02:33,200 --> 00:02:35,919 Speaker 2: not liking olives and I got on to you, I 51 00:02:35,960 --> 00:02:38,040 Speaker 2: should have said, don't yum my yuck. 52 00:02:38,639 --> 00:02:41,680 Speaker 1: Right, or I was just funny you said that. Because 53 00:02:41,680 --> 00:02:45,239 Speaker 1: I was thinking about that later on too, I thought 54 00:02:45,280 --> 00:02:48,120 Speaker 1: that I should have said, well, actually, I'm not yucking 55 00:02:48,160 --> 00:02:52,640 Speaker 1: your yum. I'm yucking your yuck, which is different. H 56 00:02:52,760 --> 00:02:55,720 Speaker 1: you know, think about it, man, are you thinking about it? 57 00:02:56,160 --> 00:02:57,720 Speaker 2: I think it's weird that we both thought about that 58 00:02:57,760 --> 00:03:00,600 Speaker 2: moment afterward. I think so too, because usually we just 59 00:03:00,720 --> 00:03:04,160 Speaker 2: go back into our hyperbolic chambers and float for the 60 00:03:04,200 --> 00:03:05,040 Speaker 2: next six days. 61 00:03:05,280 --> 00:03:09,079 Speaker 1: It's pretty great life. We have pretty nice just soaking 62 00:03:09,120 --> 00:03:13,240 Speaker 1: in our own urine. God, don't you pee in your 63 00:03:13,320 --> 00:03:14,280 Speaker 1: hyperbaric chamber? 64 00:03:14,400 --> 00:03:16,480 Speaker 2: Well yeah, but I mean that's how you're supposed to 65 00:03:16,480 --> 00:03:17,320 Speaker 2: fill it up, right. 66 00:03:17,320 --> 00:03:21,799 Speaker 1: Right, So chuck. Obviously, what we're talking about today is 67 00:03:22,000 --> 00:03:27,360 Speaker 1: athletic gear, sports shoes in particular, and two of the 68 00:03:27,400 --> 00:03:34,400 Speaker 1: most well known sports brands in the entire world, Adidas 69 00:03:34,720 --> 00:03:38,040 Speaker 1: and Puma. And some people might not know this, chuck, 70 00:03:38,760 --> 00:03:42,520 Speaker 1: but Adidas and Puma were founded by two brothers who 71 00:03:42,560 --> 00:03:45,800 Speaker 1: spent many decades of their lives not speaking to one another. 72 00:03:46,400 --> 00:03:48,920 Speaker 1: And some people might even know that that they are 73 00:03:49,000 --> 00:03:52,720 Speaker 1: rival brands founded by rival brothers, but I guarantee they 74 00:03:52,720 --> 00:03:56,040 Speaker 1: don't know the full story behind one of the most 75 00:03:56,160 --> 00:04:00,560 Speaker 1: bitter family rivalries of all time that gave us Adidas 76 00:04:00,840 --> 00:04:06,040 Speaker 1: and Puma. And it is extraordinarily fascinating. There's there's Nazis, 77 00:04:06,480 --> 00:04:10,360 Speaker 1: there's Run DMC, there's all this stuff all rolled into 78 00:04:10,400 --> 00:04:12,480 Speaker 1: one and it turns out that this is it's one 79 00:04:12,480 --> 00:04:14,360 Speaker 1: of the better stories I've ever come across. 80 00:04:14,520 --> 00:04:17,520 Speaker 2: That's right. And before we dive into that awesome story, 81 00:04:18,040 --> 00:04:21,400 Speaker 2: to head off emails, I know, I said hyperbolic inside 82 00:04:21,400 --> 00:04:25,240 Speaker 2: of Hepperbarrick. No such thing as a hyperbolic chamber. 83 00:04:25,600 --> 00:04:27,680 Speaker 1: I know it could be it's a shamber that it's like, 84 00:04:27,720 --> 00:04:29,280 Speaker 1: I'm the biggest shamer. 85 00:04:28,920 --> 00:04:33,520 Speaker 2: Ever probably so. All right, So this is a great story, 86 00:04:33,600 --> 00:04:36,760 Speaker 2: and I had heard bits and pieces of this over 87 00:04:36,800 --> 00:04:41,279 Speaker 2: the years, But it is interesting that Nazis and Run 88 00:04:41,360 --> 00:04:45,800 Speaker 2: DMC and feuding brothers all come together to cause you 89 00:04:45,839 --> 00:04:49,400 Speaker 2: know my Pumas. I've been a Puma guy, sure for many, 90 00:04:49,400 --> 00:04:51,599 Speaker 2: many years, even though I did have a pair of 91 00:04:51,800 --> 00:04:55,560 Speaker 2: Adidas Superstars at one point, but they're two. 92 00:04:57,040 --> 00:04:57,520 Speaker 1: Flashy. 93 00:04:58,000 --> 00:05:00,960 Speaker 2: No, I liked them, but they were you know, white 94 00:05:01,000 --> 00:05:03,520 Speaker 2: shoes aren't good on me. I get get them too dirty, 95 00:05:03,560 --> 00:05:04,039 Speaker 2: too quick. 96 00:05:04,279 --> 00:05:04,880 Speaker 1: Yeah. 97 00:05:05,279 --> 00:05:07,599 Speaker 2: So now I just vary my Pumas between the black 98 00:05:07,839 --> 00:05:10,640 Speaker 2: and the black suede and sort of like the olive 99 00:05:10,640 --> 00:05:11,200 Speaker 2: green swade. 100 00:05:11,279 --> 00:05:14,599 Speaker 1: Usually. You know, Adidas makes non white shoes you could try. 101 00:05:15,040 --> 00:05:19,200 Speaker 2: Yeah, but those classic white Superstars with the three blue stripes, 102 00:05:19,360 --> 00:05:20,479 Speaker 2: Oh yeah, those are the ones. 103 00:05:20,720 --> 00:05:24,480 Speaker 1: The shelters. Yeah, well, I mean they have some other 104 00:05:24,520 --> 00:05:26,840 Speaker 1: cool ones too, like Gazelle's are pretty cool, like the 105 00:05:27,880 --> 00:05:29,320 Speaker 1: flat bottomed soccer shoe. 106 00:05:29,400 --> 00:05:32,159 Speaker 2: And yeah, my brother was in du i worred Gazell's 107 00:05:32,160 --> 00:05:34,000 Speaker 2: for a while when I was a soccer poser. But 108 00:05:34,320 --> 00:05:36,120 Speaker 2: my brother was into Stan Smiths. 109 00:05:36,720 --> 00:05:39,680 Speaker 1: Oh yeah, those are cool too. I've got some stand Smiths. 110 00:05:39,680 --> 00:05:41,680 Speaker 1: They are like this blue mesh. And now that I 111 00:05:41,760 --> 00:05:44,039 Speaker 1: think about it, if I have a loyalty to either one, 112 00:05:44,080 --> 00:05:47,120 Speaker 1: it would be Adidas. But I don't. I don't consider 113 00:05:47,200 --> 00:05:49,600 Speaker 1: myself like Adidas loyal. 114 00:05:50,520 --> 00:05:53,400 Speaker 2: Well, I'm a Puma guy just because they look good 115 00:05:53,400 --> 00:05:57,680 Speaker 2: on me in their comfy But I was also a 116 00:05:57,720 --> 00:06:02,400 Speaker 2: low top Converse All Star guy for a while. And 117 00:06:02,480 --> 00:06:04,240 Speaker 2: in high school. Of course, in the preppy days, I 118 00:06:04,279 --> 00:06:05,440 Speaker 2: was all about the tree torns. 119 00:06:06,279 --> 00:06:07,560 Speaker 1: I never had tree torns. 120 00:06:08,240 --> 00:06:08,839 Speaker 2: It was a look. 121 00:06:09,240 --> 00:06:12,120 Speaker 1: Oh, I know for sure I was comfy. I was 122 00:06:12,240 --> 00:06:14,640 Speaker 1: right after tree torns when I started to get into 123 00:06:14,640 --> 00:06:15,840 Speaker 1: shoes case wiss we're in. 124 00:06:16,720 --> 00:06:18,480 Speaker 2: Yeah, I never had any of those. 125 00:06:18,760 --> 00:06:19,360 Speaker 1: Those are cool. 126 00:06:19,640 --> 00:06:23,760 Speaker 2: And then what was the other shoe? The Vans. There's 127 00:06:23,760 --> 00:06:27,440 Speaker 2: a particular style of vans that I really still enjoy. 128 00:06:27,360 --> 00:06:29,800 Speaker 1: The slip on ones with the black and white checks. 129 00:06:29,880 --> 00:06:31,400 Speaker 2: No, those are cool, but I don't know if I 130 00:06:31,400 --> 00:06:32,800 Speaker 2: can pull those off at forty seven. 131 00:06:33,640 --> 00:06:36,080 Speaker 1: You could, but people will laugh at you behind your back. 132 00:06:36,720 --> 00:06:40,920 Speaker 2: That's already happening. Yeah, I'll remember at some point. 133 00:06:41,160 --> 00:06:42,440 Speaker 1: Okay, well, just shout it out. 134 00:06:42,720 --> 00:06:44,599 Speaker 2: And plus, I just wanted to cover our basis by 135 00:06:44,839 --> 00:06:46,760 Speaker 2: saying as many name brands as possible. 136 00:06:47,080 --> 00:06:53,560 Speaker 1: Don't forget British Nights, not the b KS yep, So chuck, Yes, 137 00:06:53,880 --> 00:06:55,719 Speaker 1: let's start the story. Shall We were gonna have to 138 00:06:55,720 --> 00:06:57,120 Speaker 1: get in the way back machine for this. 139 00:06:57,160 --> 00:07:05,440 Speaker 2: One, okay, and this is also full of urine. 140 00:07:05,720 --> 00:07:10,440 Speaker 1: So that was you though. Let's let everybody know. We're 141 00:07:10,440 --> 00:07:13,040 Speaker 1: going to go back to the end of World War 142 00:07:13,120 --> 00:07:16,440 Speaker 1: One in Germany and we're going to go to a 143 00:07:16,520 --> 00:07:19,360 Speaker 1: little town that I'm going to let you pronounce because 144 00:07:19,360 --> 00:07:21,280 Speaker 1: I've been trying and I cannot do it. 145 00:07:21,880 --> 00:07:23,760 Speaker 2: And I thought it was interesting that we're recording this 146 00:07:23,840 --> 00:07:29,440 Speaker 2: now because we just acknowledged and recognized the one hundred 147 00:07:29,520 --> 00:07:30,720 Speaker 2: years removed from. 148 00:07:30,560 --> 00:07:33,200 Speaker 1: World War One, the end of World War One, Yeah, 149 00:07:33,280 --> 00:07:35,440 Speaker 1: and the beginning of the Spanish flu that killed like 150 00:07:35,480 --> 00:07:37,520 Speaker 1: three times as many people right after it. 151 00:07:37,880 --> 00:07:39,720 Speaker 2: Yeah, that's another celebration. 152 00:07:39,640 --> 00:07:42,880 Speaker 1: Right, So we're going back there, We're just going back 153 00:07:42,880 --> 00:07:44,480 Speaker 1: one hundred days almost to the day. 154 00:07:44,720 --> 00:07:50,200 Speaker 2: Yeah. And so the name of that town is Hertzo Generach. 155 00:07:52,160 --> 00:07:53,920 Speaker 1: Well I could have done at least that good. 156 00:07:54,040 --> 00:07:55,120 Speaker 2: Yeah, Hertzel Generach. 157 00:07:56,240 --> 00:07:59,440 Speaker 1: It's not exactly said that like that. Here, let's play 158 00:07:59,480 --> 00:08:04,800 Speaker 1: this Helzel Oh that's how it said. Okay, okay, so 159 00:08:05,840 --> 00:08:07,720 Speaker 1: maybe we should just have that voice say it for us, 160 00:08:07,800 --> 00:08:10,400 Speaker 1: but we're not going to it. Turns out the locals 161 00:08:10,440 --> 00:08:12,920 Speaker 1: just called the town Hurtzo. Sure, that's all we'll call it, 162 00:08:12,960 --> 00:08:14,680 Speaker 1: but it's a little tiny village in Bavaria. 163 00:08:14,760 --> 00:08:15,760 Speaker 2: They can't even pronounce it. 164 00:08:16,040 --> 00:08:18,040 Speaker 1: No, They're like, we're not even going to try. And 165 00:08:18,080 --> 00:08:21,040 Speaker 1: we were born here. Don't be too hard on yourself, Josh, 166 00:08:21,280 --> 00:08:24,600 Speaker 1: is what they're saying. So in Hertzo, it's a little 167 00:08:24,640 --> 00:08:27,520 Speaker 1: town in Bavaria, a little village. There's a river running 168 00:08:27,600 --> 00:08:28,000 Speaker 1: through it. 169 00:08:28,240 --> 00:08:28,440 Speaker 2: Yeah. 170 00:08:29,760 --> 00:08:34,040 Speaker 1: Yes. And in around nineteen eighteen, one of the villagers 171 00:08:34,080 --> 00:08:40,160 Speaker 1: who was born there, a guy named Adolph Dassler, takes 172 00:08:40,160 --> 00:08:42,559 Speaker 1: a seat in his mother's laundry. His mother ran a 173 00:08:42,640 --> 00:08:47,560 Speaker 1: laundry out of their house, and he starts cobbling athletic shoes, 174 00:08:47,679 --> 00:08:51,400 Speaker 1: specifically track shoes, I think, to begin with, and he 175 00:08:51,559 --> 00:08:55,679 Speaker 1: had a knack for it. He started making shoes that 176 00:08:56,080 --> 00:09:00,800 Speaker 1: athletes actually wanted pretty early on, pretty much out of 177 00:09:00,840 --> 00:09:03,800 Speaker 1: the gate, and he started doing so well so quickly 178 00:09:04,040 --> 00:09:06,600 Speaker 1: that within a year or two he asked his older brother, 179 00:09:06,920 --> 00:09:10,640 Speaker 1: who is by far the more outgoing extrovert sales many 180 00:09:10,720 --> 00:09:13,880 Speaker 1: type of the of the two brothers, his older brother Rudolph, 181 00:09:14,000 --> 00:09:17,600 Speaker 1: to start selling his shoes, start kind of creating a 182 00:09:17,640 --> 00:09:20,200 Speaker 1: business operation out of it. And I think within just 183 00:09:20,240 --> 00:09:24,320 Speaker 1: a few years they had twelve employees, and they founded 184 00:09:24,400 --> 00:09:30,160 Speaker 1: a company called Sports Farbrick Gabruder Dostler, which they call 185 00:09:30,240 --> 00:09:31,160 Speaker 1: Getta for short. 186 00:09:31,360 --> 00:09:35,040 Speaker 2: Yeah, so Gabruda is, you know, for Brothers. So Gabruda 187 00:09:35,120 --> 00:09:39,880 Speaker 2: Dossler is the Dossler Brothers ship company. And people were like, wow, 188 00:09:40,080 --> 00:09:43,400 Speaker 2: so I don't have to wear my high heeled leather 189 00:09:43,440 --> 00:09:46,079 Speaker 2: sport boot any longer, I bitch. 190 00:09:46,080 --> 00:09:47,920 Speaker 1: I don't have to tie some sharp rocks to the 191 00:09:47,960 --> 00:09:48,880 Speaker 1: bottom on my feet. 192 00:09:49,880 --> 00:09:52,160 Speaker 2: So their nicknames you'll probably here is referred to them 193 00:09:52,440 --> 00:09:57,800 Speaker 2: as Addi and Rudy are ud I and you'll know, 194 00:09:57,920 --> 00:10:00,240 Speaker 2: if you kind of put your head to it, you 195 00:10:00,240 --> 00:10:01,280 Speaker 2: can see where this is headed. 196 00:10:01,320 --> 00:10:02,160 Speaker 1: This is exciting. 197 00:10:03,600 --> 00:10:06,680 Speaker 2: So the laundry business wasn't going well, so like you said, 198 00:10:06,720 --> 00:10:10,079 Speaker 2: little Addi started making these shoes and things started going great. 199 00:10:10,960 --> 00:10:13,079 Speaker 2: And it turns out they made a pretty good team 200 00:10:13,240 --> 00:10:16,760 Speaker 2: at first because they complimented one another in what they 201 00:10:16,760 --> 00:10:19,600 Speaker 2: were and what they were good at. So Addi was 202 00:10:19,640 --> 00:10:23,120 Speaker 2: creative and he was the brains, and Rudyo was a 203 00:10:23,160 --> 00:10:25,800 Speaker 2: little more extroverted and he was a really good salesperson. 204 00:10:26,240 --> 00:10:29,440 Speaker 1: Right, So they start to do a pretty good, pretty 205 00:10:29,440 --> 00:10:33,080 Speaker 1: good business and it's if you're like, well, it's a 206 00:10:33,120 --> 00:10:36,400 Speaker 1: weird thing to start doing as a younger man, to 207 00:10:36,440 --> 00:10:39,680 Speaker 1: start making supports shoes. It turns out that Hurtzo is 208 00:10:39,720 --> 00:10:43,800 Speaker 1: like a shoemaking town. It has a long tradition of shoemaking. 209 00:10:44,480 --> 00:10:47,240 Speaker 1: In nineteen twenty two, for example, their population was thirty 210 00:10:47,280 --> 00:10:50,640 Speaker 1: five hundred, but they had one hundred and twelve shoemakers. 211 00:10:50,760 --> 00:10:51,400 Speaker 2: It's amazing. 212 00:10:51,600 --> 00:10:56,520 Speaker 1: That's a high shoemaker to regular population ratio. So it's 213 00:10:56,520 --> 00:10:59,280 Speaker 1: not the weirdest thing ever. But they're plotting along. They're 214 00:10:59,280 --> 00:11:02,280 Speaker 1: making really high quality shoes. Like right out of the gate, 215 00:11:03,280 --> 00:11:06,160 Speaker 1: Atti had a real, like I said, a talent for 216 00:11:06,280 --> 00:11:09,160 Speaker 1: making high quality athletic shoes. And one of the first 217 00:11:09,160 --> 00:11:13,080 Speaker 1: things they made were track shoe that one of these 218 00:11:13,200 --> 00:11:17,160 Speaker 1: articles says looks like a ballet slipper with some nails 219 00:11:17,200 --> 00:11:19,480 Speaker 1: coming out of the front of it, the front bottom 220 00:11:19,520 --> 00:11:24,360 Speaker 1: of the four soule, and it was it just changed everything. 221 00:11:24,640 --> 00:11:27,280 Speaker 1: It was a genuinely great track shoe. At the time, 222 00:11:27,840 --> 00:11:31,000 Speaker 1: the people who were running sprinters, who were running track, 223 00:11:31,520 --> 00:11:34,400 Speaker 1: they didn't have any traction when they were taking off. 224 00:11:35,240 --> 00:11:38,000 Speaker 1: This gave them traction and just gave them an immediate 225 00:11:39,000 --> 00:11:42,360 Speaker 1: leg up. Over the competition, and so the athletes like 226 00:11:42,480 --> 00:11:45,199 Speaker 1: really really liked the shoes that they were putting out, 227 00:11:45,320 --> 00:11:47,480 Speaker 1: and the companies started to grow and grow and grow, 228 00:11:47,800 --> 00:11:52,200 Speaker 1: and then I think the nineteen twenty eight Olympics in 229 00:11:52,360 --> 00:11:56,200 Speaker 1: Los Angeles is where they really debuted their shoes and 230 00:11:56,240 --> 00:11:59,320 Speaker 1: a German sprinter was wearing a pair of their track shoes. 231 00:12:00,000 --> 00:12:02,320 Speaker 1: He won was a bronze medal, but he won a 232 00:12:02,360 --> 00:12:05,760 Speaker 1: bronze medal wearing the Dassler Brothers. 233 00:12:05,400 --> 00:12:09,120 Speaker 2: Shoes as a German sprinter exactly, so that should say 234 00:12:09,120 --> 00:12:09,640 Speaker 2: it all. 235 00:12:09,679 --> 00:12:10,080 Speaker 1: It does. 236 00:12:10,280 --> 00:12:13,520 Speaker 2: So he was wearing these track spikes and this helped him, 237 00:12:13,559 --> 00:12:15,800 Speaker 2: This got him a little bit of notoriety. But it 238 00:12:15,880 --> 00:12:19,600 Speaker 2: was really in nineteen thirty six in Berlin at that 239 00:12:19,880 --> 00:12:24,800 Speaker 2: very very famous Olympic Games, where a young athlete named 240 00:12:24,880 --> 00:12:30,320 Speaker 2: Jesse Owens dominated and literally tore up the track wearing 241 00:12:30,600 --> 00:12:36,319 Speaker 2: those Gibruda Dossler track spikes with Hitler in the stands, 242 00:12:37,000 --> 00:12:40,520 Speaker 2: and people are like, those shoes are amazing, and Jesse 243 00:12:40,600 --> 00:12:43,280 Speaker 2: Owens was like, it's kind of me, but yeah, sure 244 00:12:43,679 --> 00:12:47,560 Speaker 2: the shoes are great, but I'm also a vastly superior 245 00:12:47,600 --> 00:12:49,280 Speaker 2: athlete to the rest of these jumps out here. 246 00:12:49,520 --> 00:12:53,280 Speaker 1: Yeah, So that was the Olympics that Jesse Owens famously 247 00:12:54,000 --> 00:12:57,280 Speaker 1: finished in first place, won the gold and did another 248 00:12:57,360 --> 00:12:59,280 Speaker 1: lap around the track, went up into the stands and 249 00:12:59,320 --> 00:13:00,640 Speaker 1: slapped Hitler right in the face. 250 00:13:00,760 --> 00:13:03,360 Speaker 2: Oh Man slapt his little stash right off that lip. 251 00:13:03,720 --> 00:13:07,680 Speaker 1: So the fact that Jesse Owens was wearing these shoes 252 00:13:07,880 --> 00:13:14,120 Speaker 1: immediately brought international attention to get the Gebruder Dossler company. 253 00:13:15,000 --> 00:13:18,160 Speaker 1: So they I saw one article that said, had World 254 00:13:18,200 --> 00:13:22,120 Speaker 1: War Two not happened, this business would have just gone 255 00:13:22,160 --> 00:13:26,080 Speaker 1: global immediately, and it started to. But then when World 256 00:13:26,080 --> 00:13:28,520 Speaker 1: War two broke out, and that was the nineteen thirty 257 00:13:28,679 --> 00:13:31,960 Speaker 1: six Olympics, I think I said the nineteen twenty eight Olympics. 258 00:13:31,960 --> 00:13:34,680 Speaker 1: It was I think the nineteen thirty two Olympics that 259 00:13:34,720 --> 00:13:37,720 Speaker 1: I talked about first. But at the nineteen thirty six Olympics, 260 00:13:37,840 --> 00:13:41,800 Speaker 1: within just a couple of years, the Nazis invaded Poland 261 00:13:42,240 --> 00:13:46,000 Speaker 1: and were running Germany, and World War Two kicked off 262 00:13:46,040 --> 00:13:50,920 Speaker 1: in earnest and the time for sports apparel kind of 263 00:13:51,480 --> 00:13:52,880 Speaker 1: got derailed a little bit. 264 00:13:53,400 --> 00:13:57,280 Speaker 2: Yeah. So, just like in the United States and actually 265 00:13:57,320 --> 00:14:00,400 Speaker 2: in countries all over the world, the war effort was 266 00:14:02,120 --> 00:14:03,679 Speaker 2: It's not like they were just like, all right, we 267 00:14:03,760 --> 00:14:08,520 Speaker 2: have a few companies that manufacture military needs for our military, 268 00:14:08,960 --> 00:14:11,000 Speaker 2: and that's going to be good enough. It's like, no, 269 00:14:11,240 --> 00:14:14,679 Speaker 2: we need to really co opt kind of any manufacturing 270 00:14:14,760 --> 00:14:18,080 Speaker 2: that we want to to go toward the war effort. 271 00:14:18,559 --> 00:14:21,680 Speaker 2: And certainly Germany did that along with the US and 272 00:14:22,080 --> 00:14:26,560 Speaker 2: kind of everyone else and everything from Hugo Boss to 273 00:14:27,160 --> 00:14:31,280 Speaker 2: Lufthansa to these little cheemakers in the small town in Bavaria. 274 00:14:31,760 --> 00:14:35,920 Speaker 1: Yeah, their factories were co opted for the war effort basically, 275 00:14:36,440 --> 00:14:41,400 Speaker 1: and what the Dossler Brothers factory ended up making are 276 00:14:41,480 --> 00:14:46,200 Speaker 1: something called the ponzer Shrek, which means the tank Terror 277 00:14:47,400 --> 00:14:50,400 Speaker 1: and it was modeled after the American Bazukah, which was 278 00:14:50,680 --> 00:14:55,200 Speaker 1: one of the first shoulder mounted, recoil less rocket launchers 279 00:14:55,680 --> 00:14:58,160 Speaker 1: that had enough power to punch right through a tank 280 00:14:58,440 --> 00:15:02,280 Speaker 1: and blow up everybody inside. They were nasty little buggers. 281 00:15:02,600 --> 00:15:05,840 Speaker 1: And the ponzer Shrek was the German version of the Bazuka. 282 00:15:06,000 --> 00:15:09,160 Speaker 1: And the German version of the Bazuka was created in 283 00:15:09,240 --> 00:15:11,560 Speaker 1: the Dossler Brothers shoe factory. 284 00:15:11,880 --> 00:15:16,800 Speaker 2: Yeah, it's December nineteen forty three is when they kind 285 00:15:16,800 --> 00:15:20,760 Speaker 2: of made the full switch in these little you know, 286 00:15:21,200 --> 00:15:24,920 Speaker 2: German ladies who were sewing shoes the week before were 287 00:15:24,960 --> 00:15:31,520 Speaker 2: now manufacturing German bozukahs. The good news is by this time, 288 00:15:31,560 --> 00:15:34,800 Speaker 2: because these things were really effective actually, and had they been, 289 00:15:36,080 --> 00:15:38,720 Speaker 2: had they been brought into the war sooner, things might 290 00:15:38,720 --> 00:15:42,440 Speaker 2: have really changed. But thankfully, by this time, even though 291 00:15:42,440 --> 00:15:45,040 Speaker 2: they were doing the job, it was too late. The 292 00:15:45,080 --> 00:15:49,120 Speaker 2: tides had turned and the Allies were steaming toward victory, 293 00:15:49,640 --> 00:15:52,160 Speaker 2: and even though they started pumping out these bazukahs, it 294 00:15:52,200 --> 00:15:53,360 Speaker 2: was sort of too little, too late. 295 00:15:53,920 --> 00:15:56,200 Speaker 1: Yeah. Have you ever wondered about the name bazuka? 296 00:15:57,800 --> 00:15:58,880 Speaker 2: Not until just now? 297 00:15:59,000 --> 00:16:01,520 Speaker 1: Okay, Well I did, and I was like, what does 298 00:16:01,560 --> 00:16:04,960 Speaker 1: a bazuka mean? Apparently there was a an entertainer, I 299 00:16:05,040 --> 00:16:07,520 Speaker 1: think he might have been vaudeville, kind of a country act, 300 00:16:08,160 --> 00:16:11,960 Speaker 1: and he Joe. I can't remember his name, it doesn't matter. 301 00:16:12,280 --> 00:16:16,640 Speaker 1: He created a musical instrument out of brass called a 302 00:16:16,680 --> 00:16:20,000 Speaker 1: bazuka and it was kind of like a trumpet a 303 00:16:20,040 --> 00:16:23,240 Speaker 1: trombone together. It was a weird little instrument, but he 304 00:16:23,400 --> 00:16:26,520 Speaker 1: was popular enough that and the bazuka looked like his 305 00:16:26,560 --> 00:16:30,400 Speaker 1: instrument enough that it became called the bazukah. This shoulder 306 00:16:30,480 --> 00:16:31,960 Speaker 1: mounted rocket launcher. 307 00:16:32,160 --> 00:16:34,640 Speaker 2: Interesting, I thought so too, Sure, why not? 308 00:16:35,040 --> 00:16:37,280 Speaker 1: But the point is is that all of a sudden, 309 00:16:37,520 --> 00:16:40,520 Speaker 1: the Germans, who had been totally helpless against the American 310 00:16:40,560 --> 00:16:44,560 Speaker 1: tank divisions, were messing the American tank divisions up. And 311 00:16:44,640 --> 00:16:47,960 Speaker 1: the source of their their power was the Dossler Brothers 312 00:16:47,960 --> 00:16:55,160 Speaker 1: shoe factory. And you mentioned there are seamstresses welding bazukas together. Yeah, 313 00:16:55,440 --> 00:16:59,120 Speaker 1: they're also in their factory. There was forced labor of 314 00:16:59,160 --> 00:16:59,880 Speaker 1: French pow. 315 00:17:00,120 --> 00:17:00,680 Speaker 2: You sure. 316 00:17:00,960 --> 00:17:04,520 Speaker 1: So they had slaves and seamstresses working together to create 317 00:17:04,560 --> 00:17:07,760 Speaker 1: bazookas to take out the American tank divisions or the 318 00:17:07,760 --> 00:17:11,199 Speaker 1: Allied tank divisions thanks to the companies that would eventually 319 00:17:11,240 --> 00:17:12,399 Speaker 1: become Adidas and Puma. 320 00:17:12,840 --> 00:17:15,880 Speaker 2: All right, that's a great setup. That's thank you. That's 321 00:17:15,920 --> 00:17:19,280 Speaker 2: only part one into what is a very interesting story. 322 00:17:19,600 --> 00:17:21,680 Speaker 2: So we're gonna take a little break and we'll come 323 00:17:21,720 --> 00:17:24,760 Speaker 2: back and talk about what went wrong with these two 324 00:17:24,760 --> 00:17:29,399 Speaker 2: brothers right after this as why why s k as. 325 00:17:32,960 --> 00:17:45,840 Speaker 1: You should definitely should know our childhood each s k. 326 00:17:48,240 --> 00:17:51,560 Speaker 2: All Right, So we're gotta we gotta go back in 327 00:17:51,600 --> 00:17:54,080 Speaker 2: time a little bit, because we we sped right up 328 00:17:54,119 --> 00:17:54,920 Speaker 2: to World War Two. 329 00:17:55,280 --> 00:17:58,440 Speaker 1: It was just too interesting to wait to talk about 330 00:17:58,560 --> 00:17:59,159 Speaker 1: any longer. 331 00:17:59,400 --> 00:18:02,160 Speaker 2: But we need to go back to about nineteen thirty 332 00:18:02,160 --> 00:18:06,720 Speaker 2: three because these brothers ended up fracturing in a big, 333 00:18:06,720 --> 00:18:10,200 Speaker 2: big way. And there have been, you know, some legendary 334 00:18:10,240 --> 00:18:12,600 Speaker 2: sibling rivalries through the years, but this is really one 335 00:18:12,600 --> 00:18:17,000 Speaker 2: of the greats. And I believe even Rudy wrote as 336 00:18:17,000 --> 00:18:20,720 Speaker 2: an older man, the relation to my brother was ideal 337 00:18:21,520 --> 00:18:25,199 Speaker 2: from nineteen twenty four to nineteen thirty three. Then his 338 00:18:25,320 --> 00:18:28,879 Speaker 2: young wife tried to interfere with business Mattis, although she 339 00:18:29,000 --> 00:18:31,919 Speaker 2: with us sixteen years had no experience at all, and 340 00:18:32,000 --> 00:18:37,600 Speaker 2: the warfare agan. So here's how the story goes, is it. 341 00:18:37,640 --> 00:18:41,080 Speaker 2: In nineteen thirty three, Otti was indeed married to a 342 00:18:41,119 --> 00:18:44,440 Speaker 2: sixteen year old, which seems very creepy now, but back 343 00:18:44,440 --> 00:18:47,119 Speaker 2: then it was not the strangest thing in the world. 344 00:18:47,440 --> 00:18:51,040 Speaker 2: Slightly less creepy, slightly less creepy. Well, they just it 345 00:18:51,040 --> 00:18:53,320 Speaker 2: was a different time, Okay. So he was married to 346 00:18:53,359 --> 00:18:56,359 Speaker 2: a sixteen year old and tried to get involved in 347 00:18:56,400 --> 00:19:00,560 Speaker 2: the business. Rudy was not happy about this, and they 348 00:19:00,600 --> 00:19:03,200 Speaker 2: all lived together. The two brothers and their wives all 349 00:19:03,200 --> 00:19:06,199 Speaker 2: lived together in the same townhouse. Yeah, which is not 350 00:19:06,400 --> 00:19:09,520 Speaker 2: a great recipe. For success anyway, right, you know, you 351 00:19:09,560 --> 00:19:10,440 Speaker 2: need to have your own place. 352 00:19:10,840 --> 00:19:13,520 Speaker 1: So you can imagine that all the little bickering and 353 00:19:13,720 --> 00:19:17,399 Speaker 1: snide remarks and just all the stuff that if you 354 00:19:17,480 --> 00:19:21,960 Speaker 1: have two couples that don't really really really like and 355 00:19:22,080 --> 00:19:26,439 Speaker 1: love each other living together will will accumulate. If you 356 00:19:26,800 --> 00:19:29,600 Speaker 1: translate that to a business relationship, it's going to be 357 00:19:29,640 --> 00:19:32,159 Speaker 1: hard on the business than it was, for sure. So 358 00:19:32,560 --> 00:19:36,920 Speaker 1: there was apparently a series of just little things like that. 359 00:19:37,000 --> 00:19:40,480 Speaker 1: But as far as the family legend goes, the real 360 00:19:40,560 --> 00:19:44,400 Speaker 1: break happened during World War Two when the Allies were 361 00:19:44,400 --> 00:19:50,720 Speaker 1: bombing the village of Herzo and the Rudy and his 362 00:19:50,800 --> 00:19:54,119 Speaker 1: wife made it made their way to the bunker, the 363 00:19:54,160 --> 00:19:57,520 Speaker 1: bomb shelter, and shortly after that, Audi and his wife, 364 00:19:57,560 --> 00:20:00,600 Speaker 1: I think her name is Kata, they made their way 365 00:20:00,640 --> 00:20:03,760 Speaker 1: into the bomb shelter and when they entered, he said, oh, 366 00:20:03,880 --> 00:20:07,119 Speaker 1: it looks like the bastards are here again. And Oddi 367 00:20:07,359 --> 00:20:09,960 Speaker 1: apparently went to his grave saying that he was referring 368 00:20:10,000 --> 00:20:14,240 Speaker 1: to the Allied bombers, but Rudy took it that Oddie 369 00:20:14,480 --> 00:20:17,720 Speaker 1: was talking about Rudy and his wife, and apparently that 370 00:20:17,920 --> 00:20:19,240 Speaker 1: was the final straw. 371 00:20:19,400 --> 00:20:22,840 Speaker 2: Yeah, this was true evidence that things were really bad, 372 00:20:23,640 --> 00:20:27,800 Speaker 2: if something as simple, possibly as just a little misunderstanding 373 00:20:28,359 --> 00:20:31,359 Speaker 2: of whether or not the bastards were the Allied's bombing 374 00:20:31,960 --> 00:20:35,160 Speaker 2: or you my brother and my sister in law. Right, 375 00:20:35,720 --> 00:20:37,879 Speaker 2: So I mean things are pretty bad if this is 376 00:20:37,880 --> 00:20:38,320 Speaker 2: what did it. 377 00:20:38,680 --> 00:20:41,919 Speaker 1: Right. So that's World War two still going on, and 378 00:20:41,960 --> 00:20:44,760 Speaker 1: at some point Rudy gets called to go fight for 379 00:20:44,840 --> 00:20:47,959 Speaker 1: the Nazis. He gets drafted, so Rudy has to go 380 00:20:48,000 --> 00:20:50,919 Speaker 1: to war, and the whole time he's away, he's he's 381 00:20:50,960 --> 00:20:54,639 Speaker 1: so this rift has already happened, So he's suspecting one 382 00:20:54,720 --> 00:20:58,760 Speaker 1: that his brother and his brother's wife plotted to get 383 00:20:58,800 --> 00:21:02,040 Speaker 1: him drafted, and he can't get that idea out of 384 00:21:02,080 --> 00:21:04,840 Speaker 1: his head so much so that apparently multiple times he 385 00:21:04,960 --> 00:21:07,800 Speaker 1: deserted his post to go home to make sure that 386 00:21:07,840 --> 00:21:10,399 Speaker 1: he wasn't being ousted from the business he'd built with 387 00:21:10,440 --> 00:21:14,239 Speaker 1: his brother. And then he gets arrested for desertion, and 388 00:21:14,280 --> 00:21:17,560 Speaker 1: he's sure that his little brother ratted him out for desertion, 389 00:21:17,840 --> 00:21:21,119 Speaker 1: which he may have, and so he's arrested. He's held 390 00:21:21,160 --> 00:21:23,760 Speaker 1: for a while, and as he's making his way back 391 00:21:23,800 --> 00:21:27,640 Speaker 1: after the war to Hurtze, he gets picked up by 392 00:21:27,680 --> 00:21:32,080 Speaker 1: the Allies for under suspicion of being a Gestopo agent. 393 00:21:33,160 --> 00:21:37,000 Speaker 1: He's sure again his little brother Addi who got him 394 00:21:37,040 --> 00:21:40,200 Speaker 1: this time landed in a pow camp that he stays 395 00:21:40,240 --> 00:21:42,840 Speaker 1: him for a little while, and it turns out he 396 00:21:43,080 --> 00:21:46,680 Speaker 1: was right. There is documentary evidence from an American officer 397 00:21:46,720 --> 00:21:51,320 Speaker 1: who took the accusation down. And apparently it was Addi 398 00:21:51,640 --> 00:21:54,320 Speaker 1: who went to the Americans and said, my brother is 399 00:21:54,359 --> 00:21:58,520 Speaker 1: a Gestapo agent. He may want to arrest him. This 400 00:21:58,600 --> 00:22:00,919 Speaker 1: is the level of stuff he's others are doing to 401 00:22:00,960 --> 00:22:04,960 Speaker 1: one another. And the rift just kept getting bigger and 402 00:22:04,960 --> 00:22:07,680 Speaker 1: bigger and bigger. There's one other thing we have to say, 403 00:22:07,720 --> 00:22:12,240 Speaker 1: because the wife, the younger wife, the sixteen year old Kata, 404 00:22:13,160 --> 00:22:16,359 Speaker 1: gets historically blamed for creating this rift. I think in 405 00:22:16,480 --> 00:22:20,440 Speaker 1: a lot of ways unfairly sure, she's also the one 406 00:22:20,480 --> 00:22:23,760 Speaker 1: who saved the family business single handedly. 407 00:22:24,000 --> 00:22:28,720 Speaker 2: Yeah. So in April nineteen forty five, the Americans march 408 00:22:28,760 --> 00:22:31,600 Speaker 2: into Hurze. Those tanks pull up in front of that 409 00:22:31,680 --> 00:22:35,960 Speaker 2: factory and the soldiers, American soldiers are out there like 410 00:22:36,040 --> 00:22:37,720 Speaker 2: kind of going over what they should do. Should we 411 00:22:37,720 --> 00:22:38,919 Speaker 2: destroy this building or not. 412 00:22:39,359 --> 00:22:41,760 Speaker 1: This is the place where the Ponzer shreks were made. 413 00:22:42,040 --> 00:22:46,560 Speaker 2: Yeah. So Audi's wife Kata comes out and she basically 414 00:22:46,640 --> 00:22:50,760 Speaker 2: walks right up to these enemy soldiers and says, we 415 00:22:50,840 --> 00:22:55,560 Speaker 2: only want to make shoes. We only desire to make shoes. 416 00:22:55,800 --> 00:22:58,960 Speaker 1: And they're like, why are you talking like Colonel Klink and. 417 00:22:59,040 --> 00:23:04,600 Speaker 2: She said, okay, And that's basically like she convinced them 418 00:23:05,119 --> 00:23:08,800 Speaker 2: to spare the factory. They did so, and not only that, 419 00:23:08,920 --> 00:23:12,000 Speaker 2: the Air Force US Air Force set up operations there 420 00:23:12,520 --> 00:23:16,359 Speaker 2: at their air base and realized that they really like 421 00:23:16,440 --> 00:23:17,080 Speaker 2: these shoes. 422 00:23:17,359 --> 00:23:19,240 Speaker 1: Well, they found out that this was the company that 423 00:23:19,320 --> 00:23:21,280 Speaker 1: made Jesse Owen's famous track shoes. 424 00:23:21,400 --> 00:23:23,240 Speaker 2: Yeah, and so they went off the charts. They started 425 00:23:23,240 --> 00:23:27,720 Speaker 2: getting these huge orders for sports teams, American sports teams 426 00:23:27,760 --> 00:23:28,240 Speaker 2: because of this. 427 00:23:29,000 --> 00:23:34,000 Speaker 1: So this is all going on. It's all starting while 428 00:23:34,119 --> 00:23:37,080 Speaker 1: Rudy's off in a pow camp because his brother ratted 429 00:23:37,119 --> 00:23:39,399 Speaker 1: him out, and the business all of a sudden is 430 00:23:39,440 --> 00:23:43,320 Speaker 1: starting to turn international. Like you said, people around the 431 00:23:43,320 --> 00:23:45,920 Speaker 1: world are taking notice of this thanks to the American 432 00:23:45,960 --> 00:23:49,920 Speaker 1: gis who were coming back with this Getta sports wear. 433 00:23:51,520 --> 00:23:55,240 Speaker 1: And when Rudy comes back, it's done. His brothers ratted 434 00:23:55,280 --> 00:23:57,320 Speaker 1: him out. There was the whole thing in the bomb shelter, 435 00:23:57,680 --> 00:24:01,040 Speaker 1: and the brothers split the company that they built together. 436 00:24:01,080 --> 00:24:07,080 Speaker 1: They split Gabbruder, Dessler and or Dostler and they go 437 00:24:07,160 --> 00:24:08,760 Speaker 1: off and found their own companies. 438 00:24:08,840 --> 00:24:12,240 Speaker 2: Yeah, fifteen years after that bunker incident. 439 00:24:12,520 --> 00:24:12,800 Speaker 1: Yep. 440 00:24:13,000 --> 00:24:15,159 Speaker 2: So it was it took a long time to finally 441 00:24:15,200 --> 00:24:18,160 Speaker 2: boil over, right, and in between there was another war. 442 00:24:18,480 --> 00:24:22,840 Speaker 2: They were not good Nazis, we should point out kind of, 443 00:24:22,880 --> 00:24:24,879 Speaker 2: you know, they were members of the Nazi Party, and 444 00:24:24,960 --> 00:24:27,400 Speaker 2: Rudy did get drafted, but like he said, he deserted 445 00:24:27,400 --> 00:24:30,159 Speaker 2: his post a lot and they, you know, they really 446 00:24:30,240 --> 00:24:31,520 Speaker 2: did just want to sell shoes. 447 00:24:32,320 --> 00:24:37,280 Speaker 1: Right. He's like Dwight Shrewds uncle or grandfather who spent 448 00:24:37,359 --> 00:24:40,280 Speaker 1: a lot of the war in an Allied pow camp. 449 00:24:40,840 --> 00:24:43,520 Speaker 2: That's right. So, like you said, they split up the company. 450 00:24:43,720 --> 00:24:47,240 Speaker 2: And we mentioned earlier that this river ran through the 451 00:24:47,240 --> 00:24:50,840 Speaker 2: center of town, and I said significant, and it is 452 00:24:50,880 --> 00:24:55,120 Speaker 2: significant because it literally divided the town and they set 453 00:24:55,200 --> 00:24:56,880 Speaker 2: up their business. It's not like one of them said, 454 00:24:56,880 --> 00:24:59,560 Speaker 2: well I'm going off to Berlin. Right, They just set 455 00:24:59,600 --> 00:25:05,480 Speaker 2: up camp on opposite sides of that river. ADDI Dossler said, 456 00:25:05,600 --> 00:25:08,080 Speaker 2: I will name my company Adi Das. 457 00:25:08,680 --> 00:25:11,640 Speaker 1: Actually, at first they named it Adas. 458 00:25:11,440 --> 00:25:13,480 Speaker 2: Well yeah, but everyone said that stinks. 459 00:25:14,000 --> 00:25:16,479 Speaker 1: Well, no, that was a different one. That one. There 460 00:25:16,560 --> 00:25:20,080 Speaker 1: was a children's footwear line already called Oddis, so he 461 00:25:20,119 --> 00:25:22,720 Speaker 1: added the eye and turned it into Adidas. 462 00:25:23,000 --> 00:25:26,480 Speaker 2: Yeah, Rudy went with Ruda, and everyone said that no 463 00:25:26,480 --> 00:25:29,439 Speaker 2: one's going to buy a shoes named Ruda, especially in 464 00:25:29,480 --> 00:25:33,159 Speaker 2: the United States, And he said, I don't understand, and 465 00:25:33,240 --> 00:25:35,960 Speaker 2: they said, don't worry about it. So somehow he got 466 00:25:36,000 --> 00:25:39,720 Speaker 2: Puma out of Ruda, right, which I don't get, but 467 00:25:39,960 --> 00:25:40,879 Speaker 2: it's a name that's stuck. 468 00:25:41,440 --> 00:25:44,639 Speaker 1: Yeah, and it works. Puma is definitely better than Ruda 469 00:25:44,760 --> 00:25:45,160 Speaker 1: for sure. 470 00:25:45,280 --> 00:25:45,960 Speaker 2: Oh yeah. 471 00:25:46,240 --> 00:25:50,959 Speaker 1: So these two go off and form directly competing companies 472 00:25:51,000 --> 00:25:54,119 Speaker 1: that split from the same company that the brothers had 473 00:25:54,160 --> 00:25:58,760 Speaker 1: founded together, and Adidas and Puma started making pretty good 474 00:25:58,800 --> 00:26:03,560 Speaker 1: headway out of the gate. First, Rudy had the sales team, 475 00:26:04,080 --> 00:26:09,639 Speaker 1: had the marketing team, had the ability to move some product. 476 00:26:09,680 --> 00:26:13,359 Speaker 1: But Audi had the technical know how, the dedication to 477 00:26:13,440 --> 00:26:18,440 Speaker 1: making high quality footwear that athletes, like professional athletes, wanted 478 00:26:18,480 --> 00:26:21,560 Speaker 1: to wear, and so he could get his shoes onto 479 00:26:21,640 --> 00:26:24,840 Speaker 1: athletes who would wear them on the world stage. And 480 00:26:25,200 --> 00:26:30,040 Speaker 1: eventually his his I guess his tech won out over 481 00:26:30,119 --> 00:26:35,119 Speaker 1: his brothers, and from a very early stage on, Adidas 482 00:26:35,160 --> 00:26:38,000 Speaker 1: has always led Puma, at least as far as like 483 00:26:38,119 --> 00:26:39,359 Speaker 1: sales revenue goes. 484 00:26:39,920 --> 00:26:42,600 Speaker 2: Yeah, and you know, there were mistakes from both of 485 00:26:42,640 --> 00:26:45,520 Speaker 2: them along the way business wise. One of the big 486 00:26:45,520 --> 00:26:49,480 Speaker 2: ones for Puma early on was that Rudolph got into 487 00:26:49,520 --> 00:26:54,000 Speaker 2: a spat with a coach of the German national soccer team, 488 00:26:54,800 --> 00:26:57,000 Speaker 2: and of course all that did was open the door 489 00:26:57,040 --> 00:27:01,320 Speaker 2: for his brother and Adidas to go in there and 490 00:27:01,359 --> 00:27:05,040 Speaker 2: say what about the shoes, which is exactly what happened. 491 00:27:05,080 --> 00:27:08,480 Speaker 2: And so at the nineteen fifty four World Cup, Germany 492 00:27:08,520 --> 00:27:13,639 Speaker 2: wears Adidas with those signature stripes, and even though they 493 00:27:13,680 --> 00:27:16,920 Speaker 2: were not favored at all West Germany actually won against 494 00:27:17,800 --> 00:27:20,840 Speaker 2: who Hungary I believe, and that was a huge, huge 495 00:27:20,880 --> 00:27:22,800 Speaker 2: deal on a national international stage. 496 00:27:22,960 --> 00:27:25,480 Speaker 1: It was like the miracle on ice on grass. 497 00:27:26,760 --> 00:27:27,679 Speaker 2: You mean, they were stoned. 498 00:27:27,720 --> 00:27:30,199 Speaker 1: They were all stoned out of their gourds. 499 00:27:31,680 --> 00:27:34,560 Speaker 2: The miracle on ice on grass. That might have legs, 500 00:27:34,600 --> 00:27:37,199 Speaker 2: My friend, I think need to trademark that. 501 00:27:38,080 --> 00:27:41,000 Speaker 1: Well, I do officially right now, trademarked. 502 00:27:41,560 --> 00:27:45,960 Speaker 2: I love it. So that was one mistake. Adidas would 503 00:27:45,960 --> 00:27:49,159 Speaker 2: of course go on to make some mistakes later. I 504 00:27:49,200 --> 00:27:51,480 Speaker 2: know that you sent that one article where they talked 505 00:27:51,480 --> 00:27:55,359 Speaker 2: about how they said, you know at one point that 506 00:27:55,520 --> 00:27:57,720 Speaker 2: like yogging, no one's going to do that, So we're 507 00:27:57,720 --> 00:28:00,679 Speaker 2: not going to make yogging shoes and aerobics. 508 00:28:00,720 --> 00:28:04,120 Speaker 1: That's that's a flash in the pan. Sure, who cares 509 00:28:04,119 --> 00:28:05,240 Speaker 1: about physical fitness. 510 00:28:05,560 --> 00:28:09,240 Speaker 2: So you mentioned Reebok earlier. It's hard for the young 511 00:28:09,280 --> 00:28:11,280 Speaker 2: folk out there who are listening to know this, but 512 00:28:11,840 --> 00:28:15,359 Speaker 2: there was a time when Reebok was the name in 513 00:28:16,040 --> 00:28:17,600 Speaker 2: sports apparel. 514 00:28:17,920 --> 00:28:21,240 Speaker 1: Well plus all yeah, and in Reebok. This article says 515 00:28:21,240 --> 00:28:23,280 Speaker 1: that they lost their way at some point, but the 516 00:28:23,320 --> 00:28:26,359 Speaker 1: way that Reebok kind of took the lead for a 517 00:28:26,400 --> 00:28:28,560 Speaker 1: little while, I was saying, no, we'll get into jogging, 518 00:28:28,560 --> 00:28:31,800 Speaker 1: we'll get into aerobics, and we'll make this stuff at 519 00:28:31,800 --> 00:28:34,600 Speaker 1: a time when Adidas and Puma were ignoring it. One 520 00:28:34,600 --> 00:28:37,800 Speaker 1: of the other mistakes that both Adidas and Puma made 521 00:28:38,200 --> 00:28:40,680 Speaker 1: was that they were so focused on beating one another 522 00:28:41,040 --> 00:28:44,600 Speaker 1: man they just completely dropped the ball. As it were 523 00:28:44,760 --> 00:28:48,000 Speaker 1: on the rise of Nike Ya and Nike was able 524 00:28:48,040 --> 00:28:50,600 Speaker 1: to take over and apparently right out of the gate, 525 00:28:50,800 --> 00:28:54,800 Speaker 1: and since then, Nike's always been the leader in sports apparel. 526 00:28:55,240 --> 00:28:59,040 Speaker 2: Yeah, and Adidas is two and Pumas three. Right, yeah, amazing. 527 00:28:59,360 --> 00:29:02,360 Speaker 1: So you have an option these days you can buy 528 00:29:02,520 --> 00:29:05,840 Speaker 1: your sports apparel from a company that's been known to 529 00:29:05,920 --> 00:29:10,280 Speaker 1: use child labor, or company that used forced French labor 530 00:29:10,680 --> 00:29:14,600 Speaker 1: under the auspices of the Nazi Party in World War Two. Hooray, 531 00:29:15,520 --> 00:29:16,360 Speaker 1: let's take a break. 532 00:29:16,640 --> 00:29:18,320 Speaker 2: Yeah, we'll take a break, and we'll talk about how 533 00:29:18,320 --> 00:29:21,920 Speaker 2: this rift still oddly carries over in that town today 534 00:29:22,120 --> 00:29:26,600 Speaker 2: and run DMC as why s K. 535 00:29:35,040 --> 00:29:41,160 Speaker 1: Definitely should know lar childs of each. 536 00:29:43,200 --> 00:29:47,800 Speaker 2: Y s K. All right, So back in the day 537 00:29:47,960 --> 00:29:50,760 Speaker 2: when they first split off this company and that river's 538 00:29:50,800 --> 00:29:54,720 Speaker 2: running through this town, it was a really big deal. 539 00:29:55,560 --> 00:29:55,840 Speaker 1: Uh. 540 00:29:55,920 --> 00:29:59,120 Speaker 2: It wasn't just a sibling rivalry. It became a town 541 00:29:59,240 --> 00:30:03,560 Speaker 2: wide rival and that you you worked for one company 542 00:30:03,640 --> 00:30:07,520 Speaker 2: or the other as a family like a husband and wife. 543 00:30:07,520 --> 00:30:09,520 Speaker 2: Didn't work, they didn't split up, and one worked at 544 00:30:09,560 --> 00:30:11,000 Speaker 2: Puma and one worked at Adidas. 545 00:30:11,400 --> 00:30:13,160 Speaker 1: But plus, I mean, if you fell in love with 546 00:30:13,200 --> 00:30:16,360 Speaker 1: somebody from a family across the river like you, that 547 00:30:16,520 --> 00:30:18,880 Speaker 1: was sorry, Yeah you got a Romeo and Juliet thing 548 00:30:18,960 --> 00:30:21,959 Speaker 1: going on, that ain't gonna work. That crazy it is, 549 00:30:22,040 --> 00:30:24,680 Speaker 1: And I was glad that this one of the local 550 00:30:24,800 --> 00:30:27,320 Speaker 1: historians who was interviewed for one of these articles said 551 00:30:27,760 --> 00:30:30,400 Speaker 1: it wasn't like bloody or anything like sue lost their 552 00:30:30,440 --> 00:30:33,040 Speaker 1: lives over this. It was just, you know, if you 553 00:30:33,080 --> 00:30:35,240 Speaker 1: worked for Puma, you stayed on the Puma side of 554 00:30:35,280 --> 00:30:37,320 Speaker 1: the river. If you worked for Adidas, you stayed on 555 00:30:37,320 --> 00:30:39,840 Speaker 1: the Adida side of the river. And each each group 556 00:30:39,960 --> 00:30:41,520 Speaker 1: kept to themselves. That was all. 557 00:30:41,960 --> 00:30:44,800 Speaker 2: Yeah, And it still carries over to this day, some 558 00:30:44,840 --> 00:30:47,800 Speaker 2: of those recent interviews that we both read. I mean, 559 00:30:47,840 --> 00:30:50,280 Speaker 2: it's certainly now it's a little more good natured ribbing. 560 00:30:50,840 --> 00:30:54,120 Speaker 2: But they say, when you walk around this town, walk 561 00:30:54,200 --> 00:30:56,600 Speaker 2: through a playground and you see will you will see 562 00:30:56,680 --> 00:30:59,920 Speaker 2: kids kit it out in all Adidas or all Puma. 563 00:31:00,520 --> 00:31:03,440 Speaker 2: And this is carried down from generations where they were 564 00:31:03,520 --> 00:31:06,640 Speaker 2: Adidas or Puma families, and it was a really big 565 00:31:06,680 --> 00:31:09,400 Speaker 2: deal and still remains so to this day, such that 566 00:31:09,880 --> 00:31:13,800 Speaker 2: the mayor who actually came from a Puma family. Oh yeah, 567 00:31:13,840 --> 00:31:15,640 Speaker 2: but to be mayor, you can't, you know. 568 00:31:16,000 --> 00:31:17,160 Speaker 1: You got to be a politician. 569 00:31:17,320 --> 00:31:20,760 Speaker 2: Sure, so he will wear to some events, casual events, 570 00:31:20,800 --> 00:31:24,560 Speaker 2: Puma gear and sometimes Adidas gear. Eventually, in two thousand 571 00:31:24,600 --> 00:31:27,200 Speaker 2: and nine, they had a friendly soccer match between the 572 00:31:27,800 --> 00:31:31,120 Speaker 2: official Puma sponsor team and Adidas team, and he wore 573 00:31:31,680 --> 00:31:35,600 Speaker 2: one Puma shoe and one Adidas shoe just to remain neutral, 574 00:31:35,640 --> 00:31:36,480 Speaker 2: I guess. 575 00:31:36,520 --> 00:31:39,000 Speaker 1: And to look like a total jackass. 576 00:31:38,600 --> 00:31:41,320 Speaker 2: Probably so then it showed him rubbing like his pum 577 00:31:41,440 --> 00:31:43,760 Speaker 2: his Adidas foot. Later on they called him on camera. 578 00:31:44,520 --> 00:31:47,400 Speaker 1: So this is like you said, there was a soccer 579 00:31:47,440 --> 00:31:49,840 Speaker 1: game that was played between Adidas and Puma, kind of 580 00:31:49,880 --> 00:31:54,440 Speaker 1: a reconciliation thing on International Peace Day back in I 581 00:31:54,480 --> 00:31:59,040 Speaker 1: think two thousand and nine. Yeah, that happened. Think about this. 582 00:31:59,480 --> 00:32:04,280 Speaker 1: The the Rudy and Addi Dossler died in the seventies, 583 00:32:04,280 --> 00:32:07,400 Speaker 1: within four years of each other. This was two thousand 584 00:32:07,400 --> 00:32:10,720 Speaker 1: and nine before the companies finally kind of had this 585 00:32:11,800 --> 00:32:16,520 Speaker 1: reconciliation game. And yeah, today still it's like you kind of, well, 586 00:32:16,560 --> 00:32:19,720 Speaker 1: you'll gently, you know, make fun of somebody wearing Adidas 587 00:32:19,720 --> 00:32:21,840 Speaker 1: if you're a Puma family or whatever. But while the 588 00:32:21,840 --> 00:32:26,400 Speaker 1: brothers were alive, you just steered clear of everybody who 589 00:32:26,480 --> 00:32:28,880 Speaker 1: was on the on the other side, so much so 590 00:32:29,000 --> 00:32:32,280 Speaker 1: that Herze was known as the town of the lowered gays, 591 00:32:33,000 --> 00:32:35,680 Speaker 1: because if you came upon somebody on the street, you 592 00:32:35,720 --> 00:32:38,120 Speaker 1: would look at their shoes to see what shoes they 593 00:32:38,120 --> 00:32:40,200 Speaker 1: were wearing before you decided whether you're going to talk 594 00:32:40,280 --> 00:32:40,520 Speaker 1: to them. 595 00:32:40,560 --> 00:32:41,320 Speaker 2: That's so funny. 596 00:32:41,720 --> 00:32:46,040 Speaker 1: It was that established this brother These brothers hatred and 597 00:32:46,200 --> 00:32:48,840 Speaker 1: rivalry of one another, and they didn't speak for decades, 598 00:32:50,160 --> 00:32:53,160 Speaker 1: spread out into the town that was divided by this river, 599 00:32:53,480 --> 00:32:58,080 Speaker 1: and the town itself took sides because of this rift 600 00:32:58,080 --> 00:33:02,440 Speaker 1: between these brothers that all started supposedly in this bomb 601 00:33:02,440 --> 00:33:03,960 Speaker 1: shelter during World War Two. 602 00:33:04,200 --> 00:33:07,520 Speaker 2: Yeah, and the mayor Hacker his first name is German. 603 00:33:08,640 --> 00:33:09,360 Speaker 2: Could that be right? 604 00:33:10,720 --> 00:33:15,360 Speaker 1: Uh? Journalism on the German or the journalist is really 605 00:33:15,440 --> 00:33:18,120 Speaker 1: lazy and didn't They're just like, it's a he's a German, 606 00:33:18,200 --> 00:33:19,240 Speaker 1: We're just gonna call him that. 607 00:33:19,320 --> 00:33:22,560 Speaker 2: I wonder if he pronounces that German that's what I 608 00:33:23,080 --> 00:33:25,719 Speaker 2: or Herreman because they don't say Germany over there anyway. 609 00:33:26,200 --> 00:33:27,760 Speaker 1: But yeah, they say Deutsche Linn. 610 00:33:27,880 --> 00:33:28,280 Speaker 2: Yeah. 611 00:33:28,360 --> 00:33:31,600 Speaker 1: But but would would it be Herrmann or no? I 612 00:33:31,640 --> 00:33:33,440 Speaker 1: guess they spell that Hermans with an H. 613 00:33:33,520 --> 00:33:37,280 Speaker 2: Yeah, I think it would be mayor German Hakka right, oh, yeah, 614 00:33:37,320 --> 00:33:41,720 Speaker 2: there is an h German Hackey Sokka who's on grass. 615 00:33:42,400 --> 00:33:42,520 Speaker 1: Uh. 616 00:33:43,520 --> 00:33:47,000 Speaker 2: But he says if someone someone comes in through the door. 617 00:33:47,040 --> 00:33:49,360 Speaker 2: To this day, your gay still wanders to their shoes. 618 00:33:49,360 --> 00:33:53,040 Speaker 2: It's just in the DNA of those people that this 619 00:33:53,200 --> 00:33:58,160 Speaker 2: athletic gear is so important. It's so strange. It's such 620 00:33:58,160 --> 00:33:59,760 Speaker 2: a cool, cool, weird story. 621 00:34:00,080 --> 00:34:04,600 Speaker 1: It is a great story of sibling rivalry and bitterness 622 00:34:04,600 --> 00:34:05,120 Speaker 1: and hatred. 623 00:34:05,520 --> 00:34:08,040 Speaker 2: And like you said, they didn't speak for decades. Apparently 624 00:34:09,760 --> 00:34:12,080 Speaker 2: much later in life, there were a couple of times 625 00:34:12,120 --> 00:34:15,160 Speaker 2: when they were a rumored to have spoken. Once. I 626 00:34:15,160 --> 00:34:18,520 Speaker 2: think they ran into each other at an airport. Once 627 00:34:18,640 --> 00:34:22,120 Speaker 2: they saw each other at a hotel. And I believe 628 00:34:22,200 --> 00:34:25,799 Speaker 2: on the deathbed which one tried to get in touch 629 00:34:25,840 --> 00:34:29,919 Speaker 2: with the other, Rudy. Rudy put out the call said 630 00:34:29,920 --> 00:34:32,120 Speaker 2: I would like to see my brother Adi one more time, 631 00:34:32,160 --> 00:34:35,200 Speaker 2: and Audi went, no, thanks, I'm good nine. 632 00:34:36,200 --> 00:34:36,960 Speaker 1: Can you believe it? 633 00:34:37,200 --> 00:34:38,960 Speaker 2: Yeah, man, that's tough. 634 00:34:40,000 --> 00:34:44,400 Speaker 1: So they died. The families sold the business in the 635 00:34:44,480 --> 00:34:52,480 Speaker 1: eighties late eighties, and they got bought by like corporate conglomerates. Sure, ironically, 636 00:34:52,560 --> 00:34:58,560 Speaker 1: Puma now owns Reeboch and Gucci owns Puma. Adidas is 637 00:34:58,600 --> 00:35:01,279 Speaker 1: still just Adidas, but again it's it's owned by like 638 00:35:01,320 --> 00:35:05,319 Speaker 1: a mega conglomerate, and they've they've just gone enormous and 639 00:35:05,320 --> 00:35:08,240 Speaker 1: make billions of dollars a year, so the families aren't 640 00:35:08,280 --> 00:35:12,880 Speaker 1: necessarily involved. But one family member still works in the business. 641 00:35:13,120 --> 00:35:18,080 Speaker 1: His name is Frank Dossler. I believe he was Rudy's grandson, 642 00:35:18,840 --> 00:35:22,480 Speaker 1: and he used to work at Puma. He was pretty 643 00:35:22,520 --> 00:35:23,360 Speaker 1: high up in Puma. 644 00:35:23,520 --> 00:35:23,840 Speaker 2: Yeah. 645 00:35:23,960 --> 00:35:26,840 Speaker 1: Now he works as the head of the legal department 646 00:35:26,880 --> 00:35:27,520 Speaker 1: for Adidas. 647 00:35:27,960 --> 00:35:29,560 Speaker 2: Man, So let's switch inside. 648 00:35:29,760 --> 00:35:32,600 Speaker 1: It's a pretty good indication of how how much this 649 00:35:32,719 --> 00:35:35,640 Speaker 1: cold war is kind of thawed between the two companies 650 00:35:35,719 --> 00:35:37,799 Speaker 1: quite a bit because the people who are running it 651 00:35:37,880 --> 00:35:40,640 Speaker 1: have no skin in the game. They don't care anymore, 652 00:35:40,680 --> 00:35:40,880 Speaker 1: you know. 653 00:35:41,080 --> 00:35:43,160 Speaker 2: Yeah. Or he's an attorney and he would just after 654 00:35:43,160 --> 00:35:43,680 Speaker 2: the most. 655 00:35:43,480 --> 00:35:45,800 Speaker 1: Money, right, He's like, let me suck your. 656 00:35:47,360 --> 00:35:49,719 Speaker 2: So we have a fun little PostScript on this. I 657 00:35:49,760 --> 00:35:53,759 Speaker 2: know we've been talking about run DMC and again, you 658 00:35:53,760 --> 00:35:57,800 Speaker 2: Youngin's It might be second nature now to associate athletic 659 00:35:57,840 --> 00:36:00,719 Speaker 2: gear and hip hop and rap music and culture, but 660 00:36:01,440 --> 00:36:04,279 Speaker 2: back in the early nineteen eighties that was not the 661 00:36:04,320 --> 00:36:06,480 Speaker 2: case until run DMC came along. 662 00:36:07,360 --> 00:36:10,760 Speaker 1: No, like your your rappers probably dressed like a Gone 663 00:36:10,760 --> 00:36:14,200 Speaker 1: and King, Yeah, or maybe. 664 00:36:13,880 --> 00:36:17,319 Speaker 2: Like the New York dolls, yeah, or just like I 665 00:36:17,320 --> 00:36:20,760 Speaker 2: mean sometimes I feel like I've seen just like denim 666 00:36:20,840 --> 00:36:24,120 Speaker 2: jackets and just sort of like just sort of streetwear, 667 00:36:24,719 --> 00:36:27,399 Speaker 2: which is the unhippous thing I've ever said. 668 00:36:27,600 --> 00:36:29,759 Speaker 1: It was pretty unhipp I didn't want to say anything, 669 00:36:29,840 --> 00:36:35,480 Speaker 1: but I'm glad streetwear, so you know, play clothes. So 670 00:36:35,880 --> 00:36:39,600 Speaker 1: run DMC changed everything when they released a single called 671 00:36:39,640 --> 00:36:42,720 Speaker 1: My Adidas. Yeah, and I saw elsewhere that they released 672 00:36:42,719 --> 00:36:46,320 Speaker 1: a single My Adidas kind of in retaliation to song 673 00:36:47,760 --> 00:36:51,760 Speaker 1: a song called felon Shoes. So if you ever noticed 674 00:36:51,760 --> 00:36:54,960 Speaker 1: that run DMC wore their Adidas without laces with the 675 00:36:55,000 --> 00:36:58,680 Speaker 1: tongues popped out, I noticed that was supposedly because that's 676 00:36:58,680 --> 00:37:00,839 Speaker 1: how people in prison had to wear their shoes because 677 00:37:00,840 --> 00:37:02,839 Speaker 1: they weren't allowed to have shoelaces. And they were kind 678 00:37:02,880 --> 00:37:05,160 Speaker 1: of saying like, we're down with all of our buddies 679 00:37:05,160 --> 00:37:08,400 Speaker 1: in prison. Interesting, So this song fell in Shoes basically 680 00:37:08,520 --> 00:37:11,600 Speaker 1: was making fun of that and basically teaching kids not 681 00:37:11,719 --> 00:37:15,720 Speaker 1: to not to emulate prisoners, and run DMC took issue 682 00:37:15,719 --> 00:37:18,560 Speaker 1: with that, and they ended up releasing My Adidas the 683 00:37:18,680 --> 00:37:22,840 Speaker 1: song on Raisin Hell in nineteen eighty six. Sorry Raisin Hell, Yes, 684 00:37:23,239 --> 00:37:26,000 Speaker 1: which I remember. My family was on a bus to 685 00:37:26,200 --> 00:37:29,200 Speaker 1: Disney World once, I think, and the windows were foggy, 686 00:37:29,719 --> 00:37:31,959 Speaker 1: and I was so into run DMC. I just wrote 687 00:37:32,040 --> 00:37:34,560 Speaker 1: Raisin Hell in the fog on the window. 688 00:37:34,800 --> 00:37:35,200 Speaker 2: Dude. 689 00:37:35,480 --> 00:37:37,840 Speaker 1: People on the bus thought that was really hilarious. 690 00:37:37,960 --> 00:37:39,400 Speaker 2: That is a great story. 691 00:37:39,840 --> 00:37:43,640 Speaker 1: So I was into my Adidas too because of Run DMC. 692 00:37:43,800 --> 00:37:45,960 Speaker 1: But it wasn't just me. Apparently, if you went to 693 00:37:46,000 --> 00:37:48,960 Speaker 1: a run DMC show on the Raisin Hell Tour or 694 00:37:49,000 --> 00:37:51,520 Speaker 1: the Together Forever tour in nineteen eighty six or eighty seven, 695 00:37:51,680 --> 00:37:54,239 Speaker 1: when they sang my Adidas, everybody would take off their 696 00:37:54,239 --> 00:37:57,359 Speaker 1: shoes and hold their Adidas in the air. Yeah, that's 697 00:37:57,360 --> 00:37:59,759 Speaker 1: how That's how big of an impact the song had. 698 00:38:00,120 --> 00:38:04,400 Speaker 2: Yeah. And in nineteen eighty six, a senior employee Adidas 699 00:38:04,440 --> 00:38:08,600 Speaker 2: named Angelo Anastasio went to that tour at Madison Square 700 00:38:08,640 --> 00:38:12,239 Speaker 2: Garden saw this happen with the Adida sneakers, and it 701 00:38:12,360 --> 00:38:17,440 Speaker 2: was like, hold on a minute, wait just a second, 702 00:38:17,960 --> 00:38:21,400 Speaker 2: we could have something here. Ran back to the headquarters 703 00:38:21,600 --> 00:38:25,120 Speaker 2: and within just a few days they signed them to 704 00:38:25,160 --> 00:38:29,120 Speaker 2: a million dollar endorsement deal, and that was like a 705 00:38:29,160 --> 00:38:33,040 Speaker 2: sea change forward for hip hop groups getting money in 706 00:38:33,120 --> 00:38:34,040 Speaker 2: all sorts of ways. 707 00:38:34,360 --> 00:38:37,120 Speaker 1: Yeah, and apparently it made Adidas's sales just go through 708 00:38:37,120 --> 00:38:37,520 Speaker 1: the roof. 709 00:38:37,719 --> 00:38:41,000 Speaker 2: Oh yeah, yeah. And it's like that began the marriage 710 00:38:41,040 --> 00:38:43,520 Speaker 2: of like I'm going to put out a record, I'm 711 00:38:43,520 --> 00:38:47,799 Speaker 2: going to get a shoe deal, I might get a 712 00:38:47,880 --> 00:38:50,960 Speaker 2: vodka sponsor, like, oh yeah, I'll get money flowing in 713 00:38:51,000 --> 00:38:53,800 Speaker 2: from all kinds of directions and run DMC started it all. 714 00:38:53,880 --> 00:38:55,880 Speaker 1: A Vodkas fonts or that's hilarious. 715 00:38:56,239 --> 00:38:57,360 Speaker 2: Sure, I feel like I've seen that. 716 00:38:57,480 --> 00:39:00,440 Speaker 1: No, oh yeah, you know you totally have like P 717 00:39:00,640 --> 00:39:05,040 Speaker 1: Diddy and Sarrak vodka. I think, yeah, look it works. 718 00:39:05,280 --> 00:39:07,680 Speaker 1: I associate P Didty and Sarrak vodka. 719 00:39:08,000 --> 00:39:09,880 Speaker 2: Andrew's nodding, I means. 720 00:39:09,719 --> 00:39:11,600 Speaker 1: You correct, awesome, Thanks Andrew. 721 00:39:11,719 --> 00:39:15,799 Speaker 2: Jerry would have been like, what, I'm my miso's getting cold, right, 722 00:39:15,880 --> 00:39:16,799 Speaker 2: can you guys hurry up? 723 00:39:17,880 --> 00:39:20,759 Speaker 1: We will hurry up, Ghost of Jerry. If you want 724 00:39:20,800 --> 00:39:23,840 Speaker 1: to know anything else about Adidas and Puma, we'll just 725 00:39:23,920 --> 00:39:26,879 Speaker 1: go start reading up more. There's actually a book by 726 00:39:26,880 --> 00:39:32,759 Speaker 1: a woman named Barbara Schmitt called Sneaker Wars, appropriately all 727 00:39:32,800 --> 00:39:36,040 Speaker 1: about the rift between Adidas and Puma, So if you 728 00:39:36,040 --> 00:39:37,719 Speaker 1: want to know more about it, that's a pretty good 729 00:39:37,719 --> 00:39:40,359 Speaker 1: place to start. And since I said that it's time 730 00:39:40,400 --> 00:39:41,600 Speaker 1: for listener mayo. 731 00:39:43,680 --> 00:39:48,360 Speaker 2: Yeah, I'm gonna call this sponges. Okay, Hey, guys, I 732 00:39:48,400 --> 00:39:51,160 Speaker 2: was listening to Pando and I was excited y'all mentioned 733 00:39:51,160 --> 00:39:54,200 Speaker 2: glass sponges, which are thought to be the oldest animals 734 00:39:54,200 --> 00:39:57,840 Speaker 2: on Earth. I am a PhD student at the Scripts 735 00:39:57,960 --> 00:40:01,400 Speaker 2: Institution of Oceanography in San Diego, and I study marine 736 00:40:01,400 --> 00:40:04,759 Speaker 2: sponges because they make all sorts of unique molecules that 737 00:40:04,800 --> 00:40:07,840 Speaker 2: can be used as new medicines. I think sponges are 738 00:40:07,880 --> 00:40:09,640 Speaker 2: the coolest animals on Earth, and I'd love to share 739 00:40:09,680 --> 00:40:14,200 Speaker 2: some of my favorite sponge fun facts. You ready? Oh yeah. 740 00:40:14,239 --> 00:40:16,239 Speaker 2: Not only are sponges thought to be the oldest living, 741 00:40:17,160 --> 00:40:20,719 Speaker 2: single living animals on Earth, but some evolutionary biologists even 742 00:40:20,719 --> 00:40:24,440 Speaker 2: think sponges were the first animals to ever evolve. In 743 00:40:24,480 --> 00:40:28,399 Speaker 2: other words, our last common animal ancestor could very well 744 00:40:28,440 --> 00:40:29,400 Speaker 2: have been a sponge. 745 00:40:29,480 --> 00:40:30,280 Speaker 1: That's so cool. 746 00:40:30,680 --> 00:40:32,799 Speaker 2: Did you know the first antiviral drug approved by the 747 00:40:32,840 --> 00:40:35,240 Speaker 2: FDA was developed from a molecule and a c sponge. 748 00:40:36,320 --> 00:40:37,880 Speaker 1: I didn't until just now. 749 00:40:38,040 --> 00:40:40,880 Speaker 2: As a PhD student, I collect and study sponges because 750 00:40:40,880 --> 00:40:44,440 Speaker 2: they are known to produce thousands of bioactive molecules, many 751 00:40:44,440 --> 00:40:48,120 Speaker 2: of which have medicinal potential. I think it's pretty incredible 752 00:40:48,400 --> 00:40:50,480 Speaker 2: that the ocean may hold the cure to some of 753 00:40:50,480 --> 00:40:53,799 Speaker 2: the most devastating human diseases, and I hope my work 754 00:40:53,840 --> 00:40:56,279 Speaker 2: might inspire people to protect the world's oceans and the 755 00:40:56,360 --> 00:40:57,799 Speaker 2: valuable resources within them. 756 00:40:58,040 --> 00:40:58,720 Speaker 1: That's awesome. 757 00:40:58,880 --> 00:41:00,759 Speaker 2: Heck yeah, thanks for all the work you guys put 758 00:41:00,760 --> 00:41:03,000 Speaker 2: into the show. Y'all have kept me company on mini 759 00:41:03,040 --> 00:41:05,600 Speaker 2: long night in the lab with my sponges. 760 00:41:05,960 --> 00:41:08,279 Speaker 1: That's awesome. It makes me want to go chew on 761 00:41:08,320 --> 00:41:09,680 Speaker 1: a sponge and see what happened. 762 00:41:09,719 --> 00:41:13,320 Speaker 2: That's right. That's from Kayla Wilson from San Diego. 763 00:41:13,920 --> 00:41:16,120 Speaker 1: Thanks a lot, Kayla, Thanks for the work you're doing too. 764 00:41:16,200 --> 00:41:18,920 Speaker 1: Thank you for saving humanity from grave diseases. 765 00:41:19,040 --> 00:41:23,440 Speaker 2: Yeah, we'll look into these sponges as you call them. 766 00:41:23,680 --> 00:41:26,480 Speaker 1: If you want us to look into anything that we 767 00:41:26,600 --> 00:41:29,360 Speaker 1: put in scare quotes, well we want to know about it. 768 00:41:29,400 --> 00:41:32,000 Speaker 1: You can go onto our website stuff youshould Know dot com, 769 00:41:32,280 --> 00:41:34,359 Speaker 1: follow us on our social links. There you can get 770 00:41:34,400 --> 00:41:36,440 Speaker 1: in touch with us. You can also send us a 771 00:41:36,440 --> 00:41:39,359 Speaker 1: good old fashioned email, wrap it up, spank that thing 772 00:41:39,400 --> 00:41:41,840 Speaker 1: on the bottom and send it off to Stuff podcast 773 00:41:41,960 --> 00:41:46,560 Speaker 1: at HowStuffWorks dot com. 774 00:41:46,719 --> 00:41:49,600 Speaker 2: Stuff you Should Know is a production of iHeartRadio. For 775 00:41:49,680 --> 00:41:53,879 Speaker 2: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts, 776 00:41:53,960 --> 00:42:00,840 Speaker 2: or wherever you listen to your favorite shows.