WEBVTT - Big Questions Are Hanging Over the Auto Industry

0:00:02.120 --> 0:00:06.880
<v Speaker 1>The automobile industry is critically important to economies around the world,

0:00:07.080 --> 0:00:10.680
<v Speaker 1>and it's being buffeted from all sides. In the US,

0:00:10.840 --> 0:00:16.120
<v Speaker 1>consumer tastes have dramatically shifted, forcing manufacturers to retool their

0:00:16.160 --> 0:00:19.919
<v Speaker 1>product lines. Tesla is shaking up how the world looks

0:00:19.960 --> 0:00:24.360
<v Speaker 1>at electric cars. President Donald Trump is threatening tariffs on

0:00:24.560 --> 0:00:28.600
<v Speaker 1>imported autos in a bid to protect American jobs and

0:00:29.160 --> 0:00:34.199
<v Speaker 1>hanging all over. This is the steady march toward autonomous vehicles,

0:00:34.560 --> 0:00:38.000
<v Speaker 1>a change that will have profound implications not just for

0:00:38.080 --> 0:00:51.120
<v Speaker 1>the industry but for society as a whole. Welcome to Benchmark.

0:00:51.240 --> 0:00:55.320
<v Speaker 1>I'm Scott Landman, economics editor with Bloomberg News in Washington.

0:00:55.880 --> 0:00:59.320
<v Speaker 1>We're recording this just as the latest stats on auto

0:00:59.360 --> 0:01:03.120
<v Speaker 1>sales cross US the wire, showing that consumers are increasingly

0:01:03.160 --> 0:01:08.399
<v Speaker 1>abandoning Sedan's and sales overall we're underwhelming this past month.

0:01:08.720 --> 0:01:10.640
<v Speaker 1>On top of that, we have an endless flow of

0:01:10.680 --> 0:01:15.480
<v Speaker 1>news about Tesla, electric cars, driverless vehicles, and changing fuel

0:01:15.520 --> 0:01:19.959
<v Speaker 1>economy standards. Fortunately, we have someone with us who can

0:01:20.000 --> 0:01:23.920
<v Speaker 1>help make sense of all this. Ellen Hughes Cromwick is

0:01:23.959 --> 0:01:29.199
<v Speaker 1>a senior economist at the University of Michigan. Energy Institute. Previously,

0:01:29.360 --> 0:01:32.480
<v Speaker 1>she was chief economist at the U. S. Commerce Department,

0:01:32.720 --> 0:01:35.760
<v Speaker 1>and she was also chief economist at Ford Motor Company

0:01:36.040 --> 0:01:41.840
<v Speaker 1>for eighteen years. Ellen, thanks for joining us on Benchmark. Great, thanks,

0:01:41.880 --> 0:01:46.000
<v Speaker 1>God appreciate it. Ellen. I thought we'd call this four

0:01:46.040 --> 0:01:51.160
<v Speaker 1>big questions facing the auto industry. We have consumer tastes changing,

0:01:51.320 --> 0:01:56.120
<v Speaker 1>we have tariffs, electric vehicles, autonomous vehicles. Obviously we could

0:01:56.160 --> 0:01:59.400
<v Speaker 1>talk about a lot more, but let's start with those four.

0:02:00.040 --> 0:02:03.480
<v Speaker 1>Before we get to those topics, can you give us

0:02:03.760 --> 0:02:07.920
<v Speaker 1>some sense of how important the auto industry is to

0:02:08.560 --> 0:02:12.760
<v Speaker 1>the U. S. Economy and to the global economy. Great,

0:02:12.880 --> 0:02:17.280
<v Speaker 1>thanks Scott, Yes, it is very important. Let me first

0:02:17.280 --> 0:02:19.920
<v Speaker 1>say that, you know, if you look at just the

0:02:20.040 --> 0:02:25.880
<v Speaker 1>new vehicle market globally this year, probably you know, close

0:02:25.960 --> 0:02:32.640
<v Speaker 1>to a hundred million units will be purchased by consumers

0:02:32.680 --> 0:02:39.040
<v Speaker 1>in all countries, all markets. That would represent about two

0:02:39.240 --> 0:02:44.880
<v Speaker 1>trillion dollars of spending at an average vehicle price, you know,

0:02:45.040 --> 0:02:50.800
<v Speaker 1>around twenty so just taking the new vehicle market globally, wow,

0:02:50.919 --> 0:02:54.800
<v Speaker 1>it is a large market. If you look at all

0:02:55.000 --> 0:03:00.839
<v Speaker 1>vehicles on the roads globally, awards indicate Hates that as

0:03:00.880 --> 0:03:06.639
<v Speaker 1>of last year there were about one point three billion cars, utilities,

0:03:06.639 --> 0:03:13.200
<v Speaker 1>and trucks. That's both retail units bought by private buyers

0:03:13.200 --> 0:03:17.200
<v Speaker 1>in the retail market as well as commercial buyers, whether

0:03:17.280 --> 0:03:22.280
<v Speaker 1>they're fleets or you know, government purchases. Um. So that

0:03:22.760 --> 0:03:27.440
<v Speaker 1>one point three billion cars, utilities and trucks, along with

0:03:27.600 --> 0:03:30.920
<v Speaker 1>the new vehicle sales and then all the services that

0:03:31.000 --> 0:03:35.400
<v Speaker 1>we buy, you can imagine that that two trillion of

0:03:35.640 --> 0:03:39.920
<v Speaker 1>new purchases, you know, goes up from there, possibly as

0:03:40.000 --> 0:03:43.080
<v Speaker 1>high as seven trillion. I know that the CEO of

0:03:43.240 --> 0:03:48.040
<v Speaker 1>Uber was recently interviewed by Bloomberg and I think he

0:03:48.240 --> 0:03:52.480
<v Speaker 1>put a total size of the market at seven ellen.

0:03:52.560 --> 0:03:55.280
<v Speaker 1>Those are pretty big numbers. So when we're talking about

0:03:55.280 --> 0:04:00.760
<v Speaker 1>the US economy, about what percentage does the auto industry represent, again,

0:04:00.880 --> 0:04:04.800
<v Speaker 1>coming back to the new vehicle market, three to four

0:04:04.880 --> 0:04:09.680
<v Speaker 1>percent of g d P, right, so it's pretty significant

0:04:09.800 --> 0:04:13.520
<v Speaker 1>just and just talking about new vehicles. Let's move to

0:04:13.560 --> 0:04:17.200
<v Speaker 1>our first topic, which is new vehicle the new vehicle market.

0:04:17.560 --> 0:04:19.920
<v Speaker 1>It's the beginning of the month, which is when automakers

0:04:20.000 --> 0:04:24.279
<v Speaker 1>report their monthly sales and and something that's really caught

0:04:24.320 --> 0:04:27.240
<v Speaker 1>my eye in recent months is that, you know, not

0:04:27.320 --> 0:04:30.400
<v Speaker 1>only have sales been kind of flat overall, But we're

0:04:30.400 --> 0:04:35.520
<v Speaker 1>seeing this huge change in consumer tastes. You know, sales

0:04:35.560 --> 0:04:39.640
<v Speaker 1>of traditional sitan's like a four door Sedan, Honda Court

0:04:39.680 --> 0:04:42.520
<v Speaker 1>that sort of thing. Those are really going down and

0:04:43.320 --> 0:04:47.880
<v Speaker 1>SUVs are just going way up. I know this has

0:04:48.040 --> 0:04:50.159
<v Speaker 1>been kind of going on for a while, but it

0:04:50.200 --> 0:04:53.080
<v Speaker 1>just seems to be getting more and more pronounced lately.

0:04:53.920 --> 0:04:58.160
<v Speaker 1>Why is this happening and what implications does this have

0:04:58.360 --> 0:05:01.840
<v Speaker 1>for the industry in the ECONO, this has been a

0:05:01.880 --> 0:05:08.880
<v Speaker 1>trend in place for now more than a couple of decades,

0:05:09.279 --> 0:05:15.080
<v Speaker 1>and the market in consumer case of just really gravitated

0:05:15.560 --> 0:05:21.360
<v Speaker 1>towards this very attractive package of a crossover or what

0:05:21.440 --> 0:05:26.960
<v Speaker 1>you call an suv, whereby there's just more space, there's

0:05:27.320 --> 0:05:33.919
<v Speaker 1>um a just a much better set of attributes in

0:05:33.920 --> 0:05:36.520
<v Speaker 1>in those types of vehicles. You know, a lot of

0:05:37.080 --> 0:05:40.240
<v Speaker 1>women like to be higher up when they drive. I mean,

0:05:40.279 --> 0:05:45.680
<v Speaker 1>they just like to have a better viewpoint when they're driving,

0:05:45.800 --> 0:05:51.120
<v Speaker 1>and they are very much attracted to those types of vehicles.

0:05:51.120 --> 0:05:53.960
<v Speaker 1>So it's it's a trend, it's been in place. It

0:05:54.279 --> 0:05:57.360
<v Speaker 1>you know, we can see it in some other markets

0:05:58.080 --> 0:06:03.280
<v Speaker 1>as well. There is a a lot of buyers in China.

0:06:03.400 --> 0:06:07.360
<v Speaker 1>I will say, however, that I love the sedans, and

0:06:08.160 --> 0:06:13.080
<v Speaker 1>they like long vehicles, and they have different taste and

0:06:13.120 --> 0:06:17.480
<v Speaker 1>preferences than what we see in the US. And as

0:06:17.560 --> 0:06:23.719
<v Speaker 1>you know, in Europe, because fuel taxes are much higher

0:06:23.800 --> 0:06:27.240
<v Speaker 1>than they are here in the US, there is a

0:06:27.400 --> 0:06:36.080
<v Speaker 1>demand for a well contented UH car rather than a

0:06:36.120 --> 0:06:40.880
<v Speaker 1>crossover and an suv because the fuel cost is just

0:06:40.960 --> 0:06:44.719
<v Speaker 1>so much higher because of taxes. And what is the

0:06:44.800 --> 0:06:49.480
<v Speaker 1>economic impact if any of you know, all these automakers

0:06:49.520 --> 0:06:52.080
<v Speaker 1>that are kind of being maybe caught a little flat

0:06:52.120 --> 0:06:56.120
<v Speaker 1>footed right now, are sales lower than they otherwise could be?

0:06:56.200 --> 0:06:59.880
<v Speaker 1>Is or are these sales kind of a lost cause

0:07:00.080 --> 0:07:03.320
<v Speaker 1>that maybe, um, you know, some some companies were not

0:07:03.400 --> 0:07:07.760
<v Speaker 1>able to switch over fast enough to SUVs. I think

0:07:07.800 --> 0:07:10.880
<v Speaker 1>that most of the most of the major manufacturers have

0:07:11.640 --> 0:07:17.600
<v Speaker 1>UH lineups that really meet those consumer case and preferences.

0:07:17.760 --> 0:07:22.760
<v Speaker 1>What they're doing now is turning to electrified vehicles. And

0:07:23.480 --> 0:07:29.640
<v Speaker 1>by electrified vehicles, i'm referring to plug in hybrid electric

0:07:29.760 --> 0:07:38.080
<v Speaker 1>vehicles and battery electric vehicles. Plugins have an internal combustion,

0:07:38.320 --> 0:07:42.840
<v Speaker 1>you know, gasoline fueled engine along with an electric motor,

0:07:43.760 --> 0:07:48.960
<v Speaker 1>and those plugins do allow for recharging of the vehicle

0:07:49.200 --> 0:07:54.320
<v Speaker 1>a battery electric vehicle does not have a gas powered engine.

0:07:54.440 --> 0:08:00.680
<v Speaker 1>It is only fueled by batteries that are recharged. Both

0:08:01.000 --> 0:08:06.840
<v Speaker 1>those UM plugins and electric battery electric vehicles are really

0:08:06.960 --> 0:08:11.160
<v Speaker 1>where the manufacturers are now turning. And that's going to

0:08:11.240 --> 0:08:17.560
<v Speaker 1>be very exciting because it will offer up the investing

0:08:18.080 --> 0:08:22.080
<v Speaker 1>that they're going to be doing now to open up

0:08:22.080 --> 0:08:30.360
<v Speaker 1>the gateway to more autonomous vehicle content and having an

0:08:30.360 --> 0:08:36.760
<v Speaker 1>electrified platform upon which to put the connected and automated

0:08:36.880 --> 0:08:43.000
<v Speaker 1>vehicle content is really the avenue that they're pursuing for many,

0:08:43.120 --> 0:08:47.240
<v Speaker 1>many different reasons. Let's take one at a time. Let's uh,

0:08:47.280 --> 0:08:50.319
<v Speaker 1>we did want to talk about electric vehicles, electrified vehicles.

0:08:50.880 --> 0:08:54.000
<v Speaker 1>What is the state of that market right now? I

0:08:54.040 --> 0:08:57.199
<v Speaker 1>know the sales have been increasing, and there's been predictions

0:08:57.200 --> 0:08:59.640
<v Speaker 1>for years that there's that they're going to take off.

0:09:00.200 --> 0:09:03.640
<v Speaker 1>I think your listeners will be surprised to learn that

0:09:04.000 --> 0:09:11.320
<v Speaker 1>the growth of electric or electrified vehicles is very high,

0:09:11.360 --> 0:09:15.840
<v Speaker 1>in the double digits globally. UH. Right now, as of

0:09:15.960 --> 0:09:20.040
<v Speaker 1>two thousand eighteen, we estimate that there are about five

0:09:20.160 --> 0:09:25.679
<v Speaker 1>million units on the roads UH when this year comes

0:09:25.720 --> 0:09:30.400
<v Speaker 1>to a close, and that would include one point nine

0:09:30.520 --> 0:09:34.480
<v Speaker 1>million units of sales this year. Some of it is

0:09:35.080 --> 0:09:41.400
<v Speaker 1>because there are policy stimulus UM tools in in play,

0:09:41.559 --> 0:09:46.760
<v Speaker 1>particularly in China and in Europe, where some subsidies or

0:09:46.880 --> 0:09:54.120
<v Speaker 1>credits or registration exemptions are available to buyers. But even so,

0:09:54.200 --> 0:09:59.040
<v Speaker 1>I think, you know, what's fascinating about this is that

0:09:59.840 --> 0:10:08.160
<v Speaker 1>the trend toward electric vehicles is tied to this future

0:10:08.200 --> 0:10:14.320
<v Speaker 1>of autonomous vehicles. And you know, what we're learning is that,

0:10:15.120 --> 0:10:21.920
<v Speaker 1>you know, automotive manufacturers recognize the simplicity of the engineering

0:10:22.040 --> 0:10:26.880
<v Speaker 1>in an electric vehicle and why that serves as a

0:10:27.160 --> 0:10:33.160
<v Speaker 1>very efficient platform upon which to put this autonomous content.

0:10:33.880 --> 0:10:36.440
<v Speaker 1>So in other words, you know, they kind of have

0:10:36.600 --> 0:10:41.280
<v Speaker 1>to make a capital spending decision to really focus on

0:10:41.360 --> 0:10:46.680
<v Speaker 1>the electrified platform and not the internal combustion engine. Let's

0:10:46.720 --> 0:10:49.440
<v Speaker 1>just talk about the electric vehicle side of it. How

0:10:49.520 --> 0:10:54.480
<v Speaker 1>much capital spending will automakers be putting in towards, you know,

0:10:54.559 --> 0:10:57.600
<v Speaker 1>making that transition and figuring out how to build these

0:10:57.679 --> 0:11:01.080
<v Speaker 1>vehicles in the next five to ten years. I don't

0:11:01.120 --> 0:11:05.720
<v Speaker 1>have an estimate for you on that directly. You know,

0:11:05.720 --> 0:11:10.200
<v Speaker 1>it would be great to UM have that number. I

0:11:10.240 --> 0:11:13.080
<v Speaker 1>think all of us are trying to trying to figure

0:11:13.120 --> 0:11:15.400
<v Speaker 1>that out. But is it going to be a significant

0:11:15.480 --> 0:11:20.360
<v Speaker 1>amount of significant portion of what automakers are spending. Yes,

0:11:20.520 --> 0:11:24.240
<v Speaker 1>and I would add to it that you know, it's

0:11:24.240 --> 0:11:27.960
<v Speaker 1>going to be capital spending on electrified and then add

0:11:28.000 --> 0:11:32.559
<v Speaker 1>to that the spending that they're doing to put connected

0:11:32.600 --> 0:11:36.800
<v Speaker 1>and automated vehicle content into the video. It's really both

0:11:36.840 --> 0:11:41.079
<v Speaker 1>of them together, is just absolutely and I think they're

0:11:41.120 --> 0:11:45.400
<v Speaker 1>they're joined at the hip that that both of them,

0:11:45.440 --> 0:11:49.880
<v Speaker 1>you know, combined are really going to be their strategic focus.

0:11:49.920 --> 0:11:52.319
<v Speaker 1>And if you you look at some of the popular

0:11:52.360 --> 0:11:57.240
<v Speaker 1>press about how many electrified vehicles will be coming out

0:11:58.120 --> 0:12:06.240
<v Speaker 1>between now and the number of of you know, vehicles

0:12:06.400 --> 0:12:12.719
<v Speaker 1>really skyrockets, and uh, that's going to require retooling plants

0:12:13.040 --> 0:12:17.440
<v Speaker 1>and reconfiguring and making sure that you know, they've got

0:12:17.720 --> 0:12:22.280
<v Speaker 1>capital efficiency in these plants over time. So is there

0:12:22.280 --> 0:12:24.640
<v Speaker 1>going to be the kind of what we might call

0:12:24.760 --> 0:12:28.840
<v Speaker 1>creative destruction of a lot of kinds of parts makers

0:12:28.960 --> 0:12:33.840
<v Speaker 1>and the formation of new companies or recreation of companies

0:12:33.880 --> 0:12:37.839
<v Speaker 1>to perform these tasks and to make these new parts

0:12:37.840 --> 0:12:42.160
<v Speaker 1>and other technologies that are that will be needed. Oh, Scott,

0:12:42.240 --> 0:12:45.760
<v Speaker 1>you just hit you hit the point directly. Absolutely. I

0:12:45.800 --> 0:12:48.679
<v Speaker 1>think that we're going to see a lot of uh,

0:12:48.840 --> 0:12:53.559
<v Speaker 1>the so called Chumpeter creative destruction, and it's already happening

0:12:53.600 --> 0:12:57.240
<v Speaker 1>in some respects. I mean, you think about what Tesla

0:12:57.360 --> 0:13:01.680
<v Speaker 1>has accomplished. They have really in a trend setter in

0:13:02.840 --> 0:13:07.760
<v Speaker 1>developing a giga factory, a battery pack that lays horizontally

0:13:07.880 --> 0:13:13.080
<v Speaker 1>on the platform of their electrified vehicles, and really reaching

0:13:13.120 --> 0:13:19.720
<v Speaker 1>out to develop charging infrastructure for their buyers. And now

0:13:19.720 --> 0:13:24.600
<v Speaker 1>that I think generated a lot of disruption and you know,

0:13:24.679 --> 0:13:29.720
<v Speaker 1>kind of aha moments among the traditional automakers to say, yeah,

0:13:29.760 --> 0:13:32.880
<v Speaker 1>this really is going to happen. And I wanted to

0:13:32.920 --> 0:13:36.600
<v Speaker 1>mention Scott that one of the reasons why this trend

0:13:36.800 --> 0:13:40.760
<v Speaker 1>seems to be much more apparent and perhaps happening at

0:13:40.760 --> 0:13:45.440
<v Speaker 1>a faster pace than than what some analysts may think,

0:13:45.760 --> 0:13:49.400
<v Speaker 1>is that the cost of the battery cells and the

0:13:49.440 --> 0:13:53.840
<v Speaker 1>battery packs for these vehicles is coming down at a

0:13:53.920 --> 0:14:00.200
<v Speaker 1>faster pace. Already, we're seeing potential, you know, cost structures

0:14:00.280 --> 0:14:05.000
<v Speaker 1>that um get us to a point where the retail

0:14:05.160 --> 0:14:10.280
<v Speaker 1>price of a battery electric vehicle is coming very close

0:14:10.440 --> 0:14:16.720
<v Speaker 1>to a comparable internal combustion engine vehicle, and that that'll

0:14:16.800 --> 0:14:20.080
<v Speaker 1>really be an important tipping point because if you know,

0:14:20.200 --> 0:14:24.920
<v Speaker 1>consumers walk into the dealership and they see that there's

0:14:25.000 --> 0:14:30.200
<v Speaker 1>more price parity between these two types of vehicles. Um,

0:14:30.360 --> 0:14:32.680
<v Speaker 1>you know, it may just tip the scale to get

0:14:32.720 --> 0:14:37.600
<v Speaker 1>them to buy electrified vehicles. Well, that might not be

0:14:37.680 --> 0:14:41.800
<v Speaker 1>the only tipping point when it comes to vehicles. When

0:14:41.800 --> 0:14:46.600
<v Speaker 1>we look at autonomous vehicles, another tipping point may very

0:14:46.600 --> 0:14:50.000
<v Speaker 1>well be do you even need a car? Do you

0:14:50.000 --> 0:14:53.080
<v Speaker 1>even need your own car? Ellen, When you look out

0:14:53.120 --> 0:14:56.960
<v Speaker 1>at the auto industry and these trends in electrified vehicles

0:14:57.000 --> 0:15:02.040
<v Speaker 1>and autonomous vehicles in the next years, do you see

0:15:02.440 --> 0:15:08.600
<v Speaker 1>sales increasing, decreasing, or or or slowing. The scenario that

0:15:08.600 --> 0:15:12.880
<v Speaker 1>that we're working on kind of goes like this, that

0:15:13.440 --> 0:15:18.920
<v Speaker 1>we're in a period now where there is this manufacturing

0:15:19.080 --> 0:15:24.600
<v Speaker 1>and kind of physical transition toward electrified vehicles that is

0:15:24.680 --> 0:15:30.080
<v Speaker 1>really being fostered by two developments. One is this reduction

0:15:30.120 --> 0:15:34.080
<v Speaker 1>in the battery cost, which is critical, and then the

0:15:34.200 --> 0:15:39.920
<v Speaker 1>second one is the fact that we are seeing automakers

0:15:40.080 --> 0:15:45.040
<v Speaker 1>recognized that they need to have the electrified platform in

0:15:45.320 --> 0:15:49.400
<v Speaker 1>order to put the autonomous content and features onto it

0:15:49.520 --> 0:15:53.480
<v Speaker 1>for a lot of engineering and economic reasons. Those are

0:15:53.520 --> 0:15:57.880
<v Speaker 1>really married together. When we look at all of the

0:15:58.040 --> 0:16:05.480
<v Speaker 1>testing and software or development for autonomous content in a vehicle.

0:16:06.040 --> 0:16:08.720
<v Speaker 1>We see that that's going to take a longer period

0:16:08.760 --> 0:16:13.720
<v Speaker 1>of time. We need to have many more simulations, many

0:16:13.800 --> 0:16:20.760
<v Speaker 1>more miles of testing, and also a regulatory structure. We

0:16:20.840 --> 0:16:27.760
<v Speaker 1>really don't have substantive regulations yet for connected and automated vehicles.

0:16:27.760 --> 0:16:31.440
<v Speaker 1>That all is going to take a more extended, you know,

0:16:31.600 --> 0:16:35.560
<v Speaker 1>period of time to to really play out. So this

0:16:35.720 --> 0:16:40.040
<v Speaker 1>really this transition you know, I think will take place

0:16:40.120 --> 0:16:45.040
<v Speaker 1>over the next ten to fifteen years UM. Now, could

0:16:45.080 --> 0:16:51.080
<v Speaker 1>there be periods when it, you know, happens more rapidly, absolutely,

0:16:51.200 --> 0:16:57.120
<v Speaker 1>especially if the cost per mile traveled goes down because

0:16:57.120 --> 0:17:02.280
<v Speaker 1>of shared car sharing and other mobile apps that really

0:17:02.400 --> 0:17:07.199
<v Speaker 1>bring to the for if that cost per mile traveled

0:17:07.880 --> 0:17:14.680
<v Speaker 1>falls as more autonomous content is putting these vehicles, then

0:17:15.000 --> 0:17:19.240
<v Speaker 1>you know, you really need fewer units to be honest.

0:17:20.400 --> 0:17:23.879
<v Speaker 1>All right, Well, let's go back from the future to

0:17:24.000 --> 0:17:27.720
<v Speaker 1>the present to something that's not a simulation, and that

0:17:27.840 --> 0:17:31.280
<v Speaker 1>is the trade war that we're finding us in now

0:17:31.320 --> 0:17:34.680
<v Speaker 1>at the behest of President Donald Trump, something we frequently

0:17:34.720 --> 0:17:39.560
<v Speaker 1>talked about on this podcast. At this point, the President

0:17:39.760 --> 0:17:45.639
<v Speaker 1>has been threatening tariffs on imported automobiles. He hasn't quite

0:17:45.880 --> 0:17:50.840
<v Speaker 1>followed through on that global threat yet, although it does

0:17:51.200 --> 0:17:56.480
<v Speaker 1>seem to be still very much there. Ellen, if we

0:17:56.480 --> 0:18:01.640
<v Speaker 1>were to see a true ratch it up of tariffs

0:18:01.640 --> 0:18:06.840
<v Speaker 1>on cars coming into the US, replete with reciprocal or

0:18:06.920 --> 0:18:11.760
<v Speaker 1>retaliatory tariffs from other countries, how much of a disaster

0:18:11.880 --> 0:18:16.439
<v Speaker 1>would that be for the global economy? When consumers go

0:18:16.520 --> 0:18:21.639
<v Speaker 1>out and buy vehicles, you know, that's a big decision

0:18:22.320 --> 0:18:26.159
<v Speaker 1>for by for for people here in the US, but

0:18:26.280 --> 0:18:30.520
<v Speaker 1>really across the world, and in the short run, you know,

0:18:30.640 --> 0:18:34.320
<v Speaker 1>consumer demand for a large, durable good can be very

0:18:34.480 --> 0:18:41.119
<v Speaker 1>price sensitive. Now, the US Commerce Department started their investigation

0:18:41.280 --> 0:18:48.120
<v Speaker 1>last May to determine whether imported cars and components were

0:18:48.119 --> 0:18:53.240
<v Speaker 1>really a threat to national security and worthy of a

0:18:53.640 --> 0:18:58.879
<v Speaker 1>of an import tariff as much as twenty five You know,

0:18:58.920 --> 0:19:04.720
<v Speaker 1>it's not like Lee's at an auto manufacturer in Europe

0:19:04.800 --> 0:19:10.200
<v Speaker 1>would pass along all of that cost to the buyer.

0:19:10.960 --> 0:19:15.600
<v Speaker 1>But even if it was half of that tariff um,

0:19:15.640 --> 0:19:20.840
<v Speaker 1>I do think it would disrupt demand quite a bit

0:19:21.320 --> 0:19:25.080
<v Speaker 1>here in the US. Is that something that would cause

0:19:25.119 --> 0:19:28.399
<v Speaker 1>a recession or be a strong factor that would that

0:19:28.440 --> 0:19:31.600
<v Speaker 1>would add to the risk of a recession? I don't

0:19:31.640 --> 0:19:36.640
<v Speaker 1>think it's um at that level of disruption. I think

0:19:36.680 --> 0:19:43.760
<v Speaker 1>it would be part of a broader sentiment shift associated

0:19:43.920 --> 0:19:50.639
<v Speaker 1>with all the uncertainty that this tariff cabal has caused

0:19:50.720 --> 0:19:55.280
<v Speaker 1>for consumers and businesses. And you know, right now we're

0:19:55.280 --> 0:20:00.080
<v Speaker 1>in the middle of this tariff you know, kind of

0:20:00.160 --> 0:20:04.399
<v Speaker 1>novel and uh, we just don't know what the ending

0:20:05.640 --> 0:20:10.240
<v Speaker 1>is likely to be. And it's partly that uncertainty that

0:20:10.400 --> 0:20:16.639
<v Speaker 1>can tip the economy. I've got my favorite data buffet

0:20:16.960 --> 0:20:20.360
<v Speaker 1>of you know, about twenty indicators that I look at,

0:20:21.200 --> 0:20:25.400
<v Speaker 1>and you know, the ones that are most concerning can

0:20:25.480 --> 0:20:32.480
<v Speaker 1>be you know, very fast shifts in consumer and business sentiment.

0:20:33.080 --> 0:20:39.680
<v Speaker 1>We go from being overly optimistic to overly pessimistic. And

0:20:40.040 --> 0:20:44.040
<v Speaker 1>once that starts, it can happen very rapidly in a

0:20:44.080 --> 0:20:48.479
<v Speaker 1>matter of a few months. And that's when businesses stop

0:20:49.080 --> 0:20:54.199
<v Speaker 1>capex and consumers lock up their wallets. And so I

0:20:54.240 --> 0:20:58.639
<v Speaker 1>think there is a risk of that type of disruption.

0:20:59.480 --> 0:21:03.400
<v Speaker 1>It's big more than just autos, however, it's more along

0:21:03.440 --> 0:21:06.120
<v Speaker 1>the lines of, you know, we were not quite sure

0:21:06.160 --> 0:21:09.920
<v Speaker 1>if we are going to have a North American um,

0:21:09.960 --> 0:21:13.160
<v Speaker 1>you know, trade deal, whatever we want to call it.

0:21:14.040 --> 0:21:19.080
<v Speaker 1>Not sure if we're going to prosecute um you know

0:21:19.240 --> 0:21:24.320
<v Speaker 1>section to thirty two of the trade law which would

0:21:24.480 --> 0:21:32.080
<v Speaker 1>encumber our imports from Europe and and also more terroriffts

0:21:32.160 --> 0:21:38.680
<v Speaker 1>from China. It's it's a very long list of elements

0:21:38.800 --> 0:21:43.640
<v Speaker 1>that generate uncertainty and therefore you know, tax our decisions

0:21:43.760 --> 0:21:49.240
<v Speaker 1>to buy, invest, and undertake any type of economic activity.

0:21:49.359 --> 0:21:54.840
<v Speaker 1>That's the to me, that's the big risk for a recession.

0:21:55.520 --> 0:21:58.280
<v Speaker 1>And I know a lot of economists are talking about

0:21:59.680 --> 0:22:04.600
<v Speaker 1>I know could my concerns it could happen, happened much

0:22:04.640 --> 0:22:10.080
<v Speaker 1>faster than maybe, you know, the broad set of indicators

0:22:10.600 --> 0:22:15.920
<v Speaker 1>tell us today. Well, Ellen, on that optimistic note, maybe

0:22:15.960 --> 0:22:19.080
<v Speaker 1>we should end there. Ellen Hughes Cromwick, thank you very

0:22:19.160 --> 0:22:21.720
<v Speaker 1>much for taking the time to talk about the auto

0:22:21.760 --> 0:22:25.000
<v Speaker 1>industry and the global economy. I really learned a lot today.

0:22:25.600 --> 0:22:36.560
<v Speaker 1>Thank you, Scott. I appreciate it. Benchmark. You will be

0:22:36.600 --> 0:22:39.000
<v Speaker 1>back next week. Until then, you can find us on

0:22:39.000 --> 0:22:42.320
<v Speaker 1>the Bloomberg terminal, Bloomberg dot com or Bloomberg app, as

0:22:42.320 --> 0:22:47.080
<v Speaker 1>well as podcast destinations such as Apple Podcasts, Spotify or

0:22:47.119 --> 0:22:49.600
<v Speaker 1>wherever you listen. We'd love it if you took the

0:22:49.640 --> 0:22:52.600
<v Speaker 1>time to rate and review the show, so more listeners

0:22:52.600 --> 0:22:55.320
<v Speaker 1>can find us and you can find us on Twitter,

0:22:55.680 --> 0:22:59.359
<v Speaker 1>follow me at scott Landman and our guest is at

0:22:59.359 --> 0:23:03.919
<v Speaker 1>Ellen Hughes c r o M. Benchmark is produced by

0:23:03.960 --> 0:23:08.000
<v Speaker 1>Toford Foreheads. The head of Bloomberg Podcasts is Francesca Levy.

0:23:08.480 --> 0:23:10.320
<v Speaker 1>Thanks for listening, See you next time.