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Speaker 1: Heard around the world on the I Heart Radio app,

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Speaker 1: Apple podcast or wherever you get your podcast. It's Cannabis

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Speaker 1: Talk one oh one with Blue and Joe. Grand byes

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Speaker 1: by everyone. Welcome to can XS B two B Expo.

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Speaker 1: My name is Jodasy and I am so proud and

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Speaker 1: honored to be by trailblazing women and founders that are

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Speaker 1: in our industry who we consider experts in marketing and

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Speaker 1: brand management and ultimately cannabis exposure. Please thank you, everyone,

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Speaker 1: please help me welcome our panelists for today. We have

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Speaker 1: Jess Moran. She is the founder of Known known as

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Speaker 1: a cannabis marketing company and agency. She's also the vice

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Speaker 1: president oh Cannabis Wicky of Cannabis Wicky. Thank you, Jess.

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Speaker 1: I'm gonna let you take it away. You have so

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Speaker 1: many accomplishments and I'm so proud of what you do.

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Speaker 1: Making women top forty under forty that was one that

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Speaker 1: stuck out to me, but countless of other things, so

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Speaker 1: I'm so excited to have you today. We also have Christina,

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Speaker 1: the founder and Collective embodiment Officer of the Entourage Co.

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Speaker 1: Christina brings over thirty years of experience and expertise and

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Speaker 1: passion to our industry. Christina, we welcome you Tochanics all

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Speaker 1: the way from Canada. We welcome you Jess from Tchanics.

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Speaker 1: How are you ladies doing today? Good? Thank you for

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Speaker 1: having us. Yes, absolutely love being here. It's a little hot,

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Speaker 1: we got crazy, we got freezy. Thank you. I'm so

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Speaker 1: excited to be back in California. It's been three years

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Speaker 1: since COVID I was able to come here and love

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Speaker 1: being back in the state of California. So excited about

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Speaker 1: spending the weekend here and getting back to l A

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Speaker 1: and having some fun and seeing some people that I

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Speaker 1: haven't seen in a long time, and having a great

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Speaker 1: time for this one's birthday on Monday, Happy Birthday. Even

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Speaker 1: the Canadians South California Cannabis. You know, we had some

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Speaker 1: interesting conversations behind the scenes, so I'm eager to learn

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Speaker 1: more about the Canadian market, UM and how it differs

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Speaker 1: from our market here in the United States. So UM. Last,

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Speaker 1: but not least, our final panelists, UM, Miss Jenny Vettel's

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Speaker 1: founder of Kind Cannabis COO and Game Over Distribution. Jenny. Wow,

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Speaker 1: I am so grateful and honored to be in your presence, UM.

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Speaker 1: Grateful for the for the amount of expertise that you

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Speaker 1: bring today, and we welcome you to can x is.

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Speaker 1: How are you doing? I am gray, I'm happy to

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Speaker 1: be here. Were in Adalanto. It's not a hundred degrees outside,

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Speaker 1: so I am fucking stoked. The well great, okay, So

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Speaker 1: we're just gonna really just jump right into it. You know,

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Speaker 1: as a fellow CEO and a of a successful cannabis brand,

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Speaker 1: you know, I know we can sit here and talk

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Speaker 1: all night about the challenges of marketing in the cannabis space,

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Speaker 1: and so I would love if you ladies could share

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Speaker 1: how you overcame one biggest challenge in this space. We're

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Speaker 1: gonna start with me. Yes, Well, I'm proud to say

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Speaker 1: that my first dip in the water was in Californian

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Speaker 1: Infused CBD Beverage Company and bringing that through North America

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Speaker 1: and trying to get it into Canada, um was a

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Speaker 1: massive hurdle. Uh In When when that started happening, it

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Speaker 1: kind of I really jumped into the deep end, really,

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Speaker 1: and um, you know, since then, I've done a lot

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Speaker 1: of things. One of the other biggest challenges I had,

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Speaker 1: of course, was that I was in British Columbia one

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Speaker 1: of the first twenty five stores to open a legal

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Speaker 1: cannabis store, UH in a heritage area of Vancouver. So

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Speaker 1: that was a huge process and a federally legalized game

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Speaker 1: and opening a store and in our province and beyond that. Uh,

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Speaker 1: it's been a million things in six years that have happened,

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Speaker 1: and many hurdles. But working in a federally legalized country

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Speaker 1: coast to coast, there's a pivot every single day. And today,

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Speaker 1: you know, our market and BC is on strike, so

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Speaker 1: we're not getting any weed from from our distribution channel,

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Speaker 1: so our stores are suffering. We just got direct sales

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Speaker 1: back online today. So it's been a grind. It's a

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Speaker 1: hurdle every day. It definitely is a hurdle, and I'm

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Speaker 1: interested to hear a little bit more um about you

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Speaker 1: know what those hurdles and how they differ. Right, especially

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Speaker 1: in regards to the amount of edibles you're allowed to buy.

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Speaker 1: Let's dig into that really quickly. That was insane to me. Yeah,

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Speaker 1: So our dosing limit in Canada is ten milligrams per

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Speaker 1: and we're only allowed yeah, and we're only allowed to

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Speaker 1: buy up to thirty thirty grams a day, So you know,

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Speaker 1: we have a huge problem, a huge problem with dosing limits.

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Speaker 1: We have a huge problem with purchasing limits. We have

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Speaker 1: a huge product problem with manufacturing limits, and and we

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Speaker 1: can only sell in our province, so we have to

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Speaker 1: get listed provincially. UM. Every province sells different gear because

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Speaker 1: the gear only gets listed in certain areas. There's a

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Speaker 1: lot of challenges federally legalizing and it's up to us

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Speaker 1: to try to break down those challenges and find those

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Speaker 1: solutions and come together right, educate, work with our UM.

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Speaker 1: You know, partners are local nonprofits, are national nonprofits UM,

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Speaker 1: and there's outlets and finding those resources. So UM check

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Speaker 1: out minorities for medical marijuana. We are a national nonprofit,

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Speaker 1: international nonprofit organization that helps with advocacy and social equity,

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Speaker 1: brands and bringing brands to markets. So tell me, jes

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Speaker 1: a little bit about your experiences and how you've overcome

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Speaker 1: some of the challenges that we've seen in the cannabis

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Speaker 1: industry with marketing. Yeah, so I think in Canada, I

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Speaker 1: think everywhere there's still a big stigma. So I'm gonna

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Speaker 1: actually take it a little personal, little away from marketing.

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Speaker 1: But UM, I've got family members who were maybe not

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Speaker 1: so welcome to cannabis. Came from more of a conservative family. Um,

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Speaker 1: I've got a daughter who's on the autism spectrum, and

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Speaker 1: through working through the industry, was able to bring medical

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Speaker 1: cannabis into their lives and made major, major impact in

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Speaker 1: their lives and our lives. So I started from a

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Speaker 1: patient first perspective in my life and obviously very into

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Speaker 1: recreational now, but I really have a deep passion for

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Speaker 1: helping patients In Canada. There's such a stigma that it's

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Speaker 1: a shame. I mean, even you know, sixty plus they

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Speaker 1: don't know about cannabis, or they're still the War on drugs,

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Speaker 1: all of the things. Those still exist. And so part

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Speaker 1: of what I love to do in cannabis is talk

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Speaker 1: about the journey and helped to break the stigma through

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Speaker 1: conferences that we put together or through working with brands

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Speaker 1: to say this isn't a scary thing. It's plant. It

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Speaker 1: can be medicine, it can be therapeutic, you know, much

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Speaker 1: better than alcohol. And so that's that's really what I'm

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Speaker 1: most proud of, above and beyond you know, industry stuff.

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Speaker 1: Do you work with any local universities or schools? Yeah,

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Speaker 1: we work um where I'm from. There's a city called London, Ontario,

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Speaker 1: and we work with a bunch of colleges there. Actually,

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Speaker 1: it's really interesting to geek out a little bit. They

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Speaker 1: have all kinds of different extract programs and things of

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Speaker 1: that nature. There's cannabis specific programs now in Canada, Canada

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Speaker 1: because it's such a big industry. So super proud to

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Speaker 1: be able to work with those, um, those schools as

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Speaker 1: an educational resource. And and I'm a mom of of

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Speaker 1: teen kids and so Christina and we'd like love that

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Speaker 1: because our kids have no stigma because they grew up

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Speaker 1: listening to us talk about cannabis every day of their

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Speaker 1: lives on the phone. They don't see if they don't

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Speaker 1: even want to. My kids are teenagers. They don't even

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Speaker 1: they don't even think it's cool. Don't so significant another

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Speaker 1: other and I are are both heavily integrated in cannabis.

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Speaker 1: He does extracts and and I do pretty much everything.

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Speaker 1: So the fact that I even used diamonds is like,

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Speaker 1: my son doesn't think we're cool at all. We're the

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Speaker 1: nerdiest parents in the entire world. And he's like, yeah, whatever,

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Speaker 1: you guys are lame and who Cares shout out to

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Speaker 1: Canna parents. Jenny Vets, tell us a little bit more

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Speaker 1: about your experiences and how you've overcome some of those challenges.

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Speaker 1: So in an effort to answer the initial question, which

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Speaker 1: was the challenges in marketing, right, and we're talking about

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Speaker 1: marketing and branding, I think that any brands, no matter

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Speaker 1: what your focus is, right, whether you're a medicinal focus,

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Speaker 1: whether you're recreation focus, is isolating what your brand ethos is,

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Speaker 1: what your brand identity is. No one brand is going

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Speaker 1: to sell to everyone, and that's very important to know.

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Speaker 1: If you're not selling to twenty five year old guys

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Speaker 1: because you're not a cookies and you're not a hype

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Speaker 1: and you're not trappy, that's cool, that's not your fucking ethos.

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Speaker 1: The most important thing that you need to know as

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Speaker 1: a brand when you're looking at how to launch, when

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Speaker 1: you're looking at how to package, when you're looking at

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Speaker 1: how to whatever, is to understand what your goal is

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Speaker 1: and isolate your target market. Right. It's very difficult, especially

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Speaker 1: in the California market, because we're prohibited by restrictions from

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Speaker 1: the government on how we can and cannot market to people,

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Speaker 1: how we can and cannot touch our consumer. We're pulled back.

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Speaker 1: We have to buy our consumer metadata, which is huge. Right,

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Speaker 1: So that tells me that Jason Bett spent last month

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Speaker 1: on my fucking product. I don't know. You know who

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Speaker 1: knows that fucking bud center in that POS system. They'll

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Speaker 1: sell it back to me for a price, but I

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Speaker 1: don't know. So it's important to really understand. If you're

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Speaker 1: a medicinely focused brand, then you're marketing is education. You're

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Speaker 1: beating people down with this is why, what where, and

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Speaker 1: this is how this can improve your life without making

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Speaker 1: medical recommendations, because that too is prohibited. Right. If you're

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Speaker 1: a trappy, fucking cool I'm gonna I'm trying to put

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Speaker 1: my weed in Little Wayne's hands and fucking Oozy Bird's

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Speaker 1: hands and all these rappers hands, then you need to

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Speaker 1: make sure that that's your consumer base and that's who

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Speaker 1: you're gonna sell to. And you brand with some wild

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Speaker 1: ass art, you brand with some street branding, You brand

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Speaker 1: in a way that reaches a consumer base. But understand

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Speaker 1: the most important thing, and the most important hurdle you'll

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Speaker 1: ever jump in marketing is isolating your consumer base and

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Speaker 1: figuring out who you're speaking to Yeah, I couldn't agree

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Speaker 1: with you more. Like in my store and gas Town,

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Speaker 1: it was a it's a very big legacy store in

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Speaker 1: the past, and when we create when we took it

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Speaker 1: over and made it into a regulated store, Um, you're

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Speaker 1: percent right. Like product price, placement promotion was massive. Like

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Speaker 1: as much as I'd love to carry some really dope

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Speaker 1: products that I love and topicals and you know, all

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Speaker 1: diamonds and all sorts of things that I love, my

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Speaker 1: store would not bear that. I had to sell twenty

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Speaker 1: I sold twenty. I still sell twenty eight grand bags

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Speaker 1: all day long, and they're they're priced and placed in

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Speaker 1: my store specifically because the demographic of where that store

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Speaker 1: is second and third store where they're going totally different market. Um,

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Speaker 1: totally different demographic, totally different arena of people that are

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Speaker 1: going to look at things like more pre roles and

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Speaker 1: and topicals and some interesting products formats that you know,

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Speaker 1: my other store, you know, it just doesn't sell those

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Speaker 1: things quite well. So I had to pay attention to

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Speaker 1: doing a lot of research and making sure and especially

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Speaker 1: coming from a legacy store that had a massive following

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Speaker 1: to like now coming into a regulated store with a

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Speaker 1: different look at different vibe. I had to cater still

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Speaker 1: to that market that came in my store and they

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Speaker 1: wanted to come in. How do you maintain your culture?

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Speaker 1: I think I hired people in my store and at

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Speaker 1: the beginning for sure that I didn't come from cannabis,

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Speaker 1: and I wanted to train them on the way I

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Speaker 1: wanted people to feel coming into my store, on what

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Speaker 1: the store stood for before I took it over, on

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Speaker 1: what the product was. We were so new then, like

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Speaker 1: it was twenty nineteen, so you know, we were just

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Speaker 1: a year baby into the market. So we were working

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Speaker 1: with big brands and understanding things. So culture was a

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Speaker 1: big deal, but it was community. So entourage. How I

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Speaker 1: built entourage as well inclusion, collaboration, education, community. Those are

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Speaker 1: our four pillars. That's how I do everything, and everybody

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Speaker 1: has to live that way, working with me for me

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Speaker 1: in alignment. That's it. We'll be right back with Cannabis

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Speaker 1: Talk one oh one. Welcome back to Cannabis Talk one

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Speaker 1: oh one. I think knowing also, I just want to

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Speaker 1: build on that, if that's okay. I think knowing your

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Speaker 1: target market is important, right like I started, and I

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Speaker 1: won't tell you because it wasn't legal then, But my

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Speaker 1: fucking marketing was turkey bags and fucking ball jars. And

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Speaker 1: you have a nice fucking day with that because I

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Speaker 1: grew fireweed. But it's really important to understand, right if

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Speaker 1: the stores in Lynnwood and that store is seeing fucking

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Speaker 1: twenty thousand whatever people a month and you're to Kunaluum,

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Speaker 1: you're not going there. That's not gonna work for you.

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Speaker 1: That's not your consumer base. That there there to get

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Speaker 1: some wild ash ship. They're here to get high. They

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Speaker 1: don't care about the amazing research behind it. They don't

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Speaker 1: care about you know, a you know, secretive way to

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Speaker 1: consume that doesn't look like you're smoking weed. They don't care.

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Speaker 1: You have to figure out where you're going and get

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Speaker 1: in where you fit in. That's huge and product. We

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Speaker 1: look at this market right now, look at California. There

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Speaker 1: are a lot of really shitty products that sell out,

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Speaker 1: you know, I because they're creative. That's what's missing in cannabis.

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Speaker 1: There's no creative focus, there's no understanding of and the

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Speaker 1: brands that try, God bless them, they freaking try, but

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Speaker 1: they don't do a good job at it. Yeah, I

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Speaker 1: was gonna add on to that. So like just taking

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Speaker 1: it back to like marketing one on one. It's hard

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Speaker 1: in Canada as well to find out your buyer PERSONA

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Speaker 1: A lot of the time you have assumptions. You get that,

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Speaker 1: you buy the metadata whatever. I think for me, marketing

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Speaker 1: one on one is once you crack that code and

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Speaker 1: you know your consumer. It's two things. Everybody does this.

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Speaker 1: If they buy a car, if they buy clothes, you

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Speaker 1: listen an emotional response. You gotta make your buyer either

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Speaker 1: need that or want that. Those two things. It's very simple.

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Speaker 1: Everybody does that in marketing, no matter what it is.

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Speaker 1: I think the tricky part layer on the regulations, because

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Speaker 1: we have something in Canada called Bill C forty five,

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Speaker 1: very similar to yes you can I not say shit,

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Speaker 1: you cannot do ship. It is very prohibiting. You can't

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Speaker 1: make health claims, but you can't say anything. And and

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Speaker 1: even here compared to here and seeing some of the

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Speaker 1: products here, it's like, oh wow, I we wish we

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Speaker 1: could do that in Canada. So it layering that on

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Speaker 1: is very difficult. We found ways to get creative, but

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Speaker 1: I think, as you were saying, people don't know their buyers,

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Speaker 1: they maybe go overboard. They're not connecting so I do agree.

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Speaker 1: When you tap into that, and there's lots of brands

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Speaker 1: that are doing it, it becomes very simple because you

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Speaker 1: know that buyer, you're making them need or want your product,

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Speaker 1: and then that's it. Yeah, I want to touch on

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Speaker 1: a couple of things he said. There. Um, it's also

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Speaker 1: with the Gentleman with up here earlier with his thirteen stores.

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Speaker 1: Building relationships. I think that Elliott, that that was a

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Speaker 1: massive message, like build relationships not only with your growers,

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Speaker 1: but build relationships with your consumers. Like it's about we

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Speaker 1: can't in Canada open products in a store in BC,

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Speaker 1: so we have to just show them a jar that's

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Speaker 1: locked behind glass, Like you can't see shit about ship.

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Speaker 1: So you have to be able to have an experience

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Speaker 1: with your consumer. So experiential marketing takes on a whole

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Speaker 1: new layer of being able to what Jess was saying

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Speaker 1: just a minute ago. You know, meet your consumer where

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Speaker 1: they're at, get to know them, know their name, ask

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Speaker 1: them why they're in there, focus on them and who

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Speaker 1: they are, get them talking about themselves. Don't sell them

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Speaker 1: stuff that you think you want them like understand no

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Speaker 1: your product based no, your consumer, no, your community And

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Speaker 1: like meet them where they are, but give them an

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Speaker 1: experience in store that they matter and that you can

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Speaker 1: actually find a product that's gonna work for them, and

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Speaker 1: and know that format turpins. I think it's important. You

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Speaker 1: can't make medical claims. What you can give is anecdotal evidence.

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Speaker 1: You are allowed to do that. I don't know because

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Speaker 1: I am not in the Canadian market at this point.

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Speaker 1: The only time I've done that was what you can

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Speaker 1: That was a CBD product. Right, So we hold the

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Speaker 1: patent on ocuous suspension whatever, But are you not allowed

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Speaker 1: to have display jars? Right? So? Display jars are built

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Speaker 1: by different companies. They have like a little filter on

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Speaker 1: the top. You can smell, you can whatever, because if

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Speaker 1: you can't find your weed by your nose, you're fucking

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Speaker 1: up the same turpins that find you know, when you're

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Speaker 1: getting a cold, you smell orange juice. You're like, I

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Speaker 1: need that. I don't know why because you're about to

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Speaker 1: get sick, which you need some orange juice? So sans

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Speaker 1: let you know what you need? Yeah, I agree a

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Speaker 1: thousand percent. So in that in your market, are you

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Speaker 1: guys utilizing other resources in the supply chain to ensure

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Speaker 1: that you know your customer is getting met. So what

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Speaker 1: I mean is are you using patient advocates in your

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Speaker 1: story and we can't do in Canada. You can't do

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Speaker 1: celebrity endorsement like here, they're way in sell So thank you,

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Speaker 1: thank you. Cannot they can were for your company. But

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Speaker 1: you know, so there's a there's a lot of there's

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Speaker 1: a lot of barriers I think for you know, making

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Speaker 1: for us, it's it's making these connections. So for some

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Speaker 1: of the work that I've done, I work with a

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Speaker 1: lot of athletes. We have an organization called Athletes for Care.

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Speaker 1: There's over three hundred athletes around North America. We know

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Speaker 1: a lot of them use after sport especially, they're incredibly

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Speaker 1: banged up and they come to cannabis. So tapping into

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Speaker 1: that market is very powerful. There's a huge connection, as

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Speaker 1: we know, with music and cannabis. I've been able to

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Speaker 1: do that with a bunch of different uh We have

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Speaker 1: a show called Dance Hall Tours and that's been amazing

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Speaker 1: and we're able to connect with musical artists and connect

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Speaker 1: with you know, the roots of cannabis and and really

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Speaker 1: drill down and and talk to that market. And that's

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Speaker 1: where I think you need to again go back to

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Speaker 1: because it is so restrictive in Canada, make that connection,

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Speaker 1: create that emotional connection because you can't do all of

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Speaker 1: the things they're say, all the things that you want to.

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Speaker 1: So then how do we since we're on a branding

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Speaker 1: and marketing panel, right, how do we brand our cannabis?

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Speaker 1: How do these guys who are listening at home, at work, whatever,

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Speaker 1: how do they make sure that their brand speaks to

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Speaker 1: the market. Because we talked about a lot of things,

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Speaker 1: but we haven't really gotten down into the nitty gritty

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Speaker 1: on how you focus your brand. If I can't smell it,

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Speaker 1: touch it, taste it, experience it, how do you make

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Speaker 1: sure that your branding speaks to people? It's relationships. I

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Speaker 1: think it's you have to do some legwork on who

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Speaker 1: your potential customer is. And I also think that even

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Speaker 1: before that, and we've talked about this too, this should

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Speaker 1: be a no brainer. Make sure your product is bomb

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Speaker 1: shitty shit is not the best it means, it's it's good,

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Speaker 1: like really great, really great product in Canada cells so

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Speaker 1: like a good example would be z Splitter by ghost Drops.

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Speaker 1: It's a massive popular stream right now in Canada because

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Speaker 1: it's really, really good. They did it right. They went

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Speaker 1: to all craft growers. That's something that stands out. Their

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Speaker 1: branding was okay, but it was a really great product.

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Speaker 1: So word of math M. So my my partner in life. UM,

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Speaker 1: he's he's got a company called Graybeard. Um it's owned

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Speaker 1: by another company, but gray Beard is the brand he

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Speaker 1: built with their team, and you know, he personifies and

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Speaker 1: embodies the gray Beard brand, and he is a Graybeard.

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Speaker 1: He travels across the country. He's been in over two

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Speaker 1: thousands in a big truck that down by the beard

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Speaker 1: on it. Um. You know, he's built relationships with thousands

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Speaker 1: of retailers, thousands of bud tenders, and when he walks

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Speaker 1: in the door, he is Graybeard Cannabis. And when he

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Speaker 1: goes into those stores, you know they do extracts. That's

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Speaker 1: a whole other market that is difficult to sell in

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Speaker 1: and the price points and so on as well. And

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Speaker 1: but he has created such a massive following because of

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Speaker 1: the ethos he carries and personified is the brand. And

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Speaker 1: when you open up that product, it is just as

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Speaker 1: quality as the team behind it, just as quality as

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Speaker 1: their outdoor grow just as quality as everybody that goes

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Speaker 1: and does everything with Graybeard, so because we can't do

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Speaker 1: a lot of the things with the product, like even

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Speaker 1: with Entourage, Like everything I do is those four pillars.

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Speaker 1: And when people meet me, they know what they're getting.

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Speaker 1: When they hire my company, they know what they're getting.

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Speaker 1: When they walk into my cannabis store, they know because

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Speaker 1: that's it's a reflection of me and how I put

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Speaker 1: myself out there into the market and what I do

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Speaker 1: Coast to Coast and the other brands that I work with.

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Speaker 1: Launching to with to my very first time, I'm launching

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Speaker 1: to Flower Browns with Micros in BC this coming year.

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Speaker 1: And you know we're doing a good Pink slyric Slurricane

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Speaker 1: and flawless and we're genetics blowing up in Canada, gonna

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Speaker 1: do a little plug for j Buds in BC. It's

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Speaker 1: a micro and yeah, we're super stoked about about launching

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Speaker 1: their earst Flower. Yeah, well that's really exciting. And I think, um,

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Speaker 1: where we can see the bottom line is each experience

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Speaker 1: is different, and there's so many parts to everyone's experience

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Speaker 1: and each market is doing something different. So maybe one

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Speaker 1: tactic that works in one market could work in another,

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Speaker 1: or maybe it doesn't. It doesn't have to be the same,

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Speaker 1: but I do think that we have to keep the

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Speaker 1: focus on the consumer um and to bring back what

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Speaker 1: you said, as far as it sounds like you the

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Speaker 1: in the Canadian market, excuse me that you guys are

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Speaker 1: really seeing a lot of more brands emerge that are

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Speaker 1: pouring right back into the community. Um, they've been recently,

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Speaker 1: they've coined that term to actually be called a conscientious

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Speaker 1: capitalist business model. So it seems like that is the

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Speaker 1: model that you guys are going that way versus a

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Speaker 1: capitalist enterprise model. Right, Um, So what marketing tools should

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Speaker 1: the those emerging brands used to create a global sensation?

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Speaker 1: I really think that at least in the Canadian market

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Speaker 1: and perhaps in the US market it's more advanced, but

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Speaker 1: digital marketing is so untapped, so so you know, like

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Speaker 1: it's it's knowing the customer path to purchase is huge

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Speaker 1: if you can map all of that. And listen, we've

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Speaker 1: got weed Maps, there's Duchy, there's all kinds of those platforms.

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Speaker 1: But digital marketing helps you to go global if you

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Speaker 1: can do digital marketing properly. And I believe that there's

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Speaker 1: very few companies that are doing digital marketing properly in

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Speaker 1: the cannabis space. That's going to allow you to cross

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Speaker 1: borders very much more effectively. And that's my leap is

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Speaker 1: I think it's very very untapped. It's not if you

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Speaker 1: think of general marketing again outside of the cannabis industry.

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Speaker 1: Hopefully the regulations will loosen up, but even if not,

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Speaker 1: there's so much gray space and opportunity for digital marketing

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Speaker 1: to help a brand go global. From a marketing perspective,

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Speaker 1: I'm over her tongue because I listen, I have seen

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Speaker 1: what's happened with digital marketing. You can digital market, Yes,

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Speaker 1: there are regulations on what you can and cannot say,

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Speaker 1: do not have your bud tender who is twenty two

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Speaker 1: years old be in charge of your digital marketing in

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Speaker 1: in your fucking marging budget. By the way, hey, put

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Speaker 1: money in your fucking budget from market because that's what

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Speaker 1: grows your brand. If you don't have the one who

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Speaker 1: is knowledgeable on the ways you can and cannot market

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Speaker 1: your brand, then you are wasting your time and you

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Speaker 1: might as well hang it up. And no one knows

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Speaker 1: you're they're they're not buying you. So being able to

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Speaker 1: digitally market Instagram is great Facebook's great. All the things

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Speaker 1: are great if you know how to use them properly.

427
00:24:51,560 --> 00:24:53,840
Speaker 1: If I grow my following to a hundred thousand people

428
00:24:53,840 --> 00:24:55,720
Speaker 1: in my twenty two year old bud tetters like, hey

429
00:24:55,760 --> 00:24:58,639
Speaker 1: we got eight team dollar eight and my count's gone.

430
00:24:58,760 --> 00:25:03,440
Speaker 1: Who gives a ship? You just ruined it? So get creative.

431
00:25:04,200 --> 00:25:07,280
Speaker 1: Spend money on brands. Spend money on branding. Spend money

432
00:25:07,320 --> 00:25:09,200
Speaker 1: on creative. Spend money on people who are going to

433
00:25:09,280 --> 00:25:12,760
Speaker 1: create content that will highlight your brand and set you apart,

434
00:25:12,800 --> 00:25:17,960
Speaker 1: because otherwise, what are you doing? Thank you? Oh my god.

435
00:25:18,080 --> 00:25:21,760
Speaker 1: We'll be right back with Cannabis Talk one oh one.

436
00:25:31,840 --> 00:25:34,719
Speaker 1: Welcome back to Cannabis Talk one oh one. You know,

437
00:25:34,840 --> 00:25:37,600
Speaker 1: it's so interesting. Jenny made such an amazing point. The

438
00:25:37,600 --> 00:25:41,439
Speaker 1: amount of companies that I've gone into and looked at

439
00:25:41,480 --> 00:25:45,399
Speaker 1: their proformers and their their strategy or lack thereof, and

440
00:25:45,400 --> 00:25:48,480
Speaker 1: I'm like looking at their their budget and their line item.

441
00:25:48,520 --> 00:25:50,879
Speaker 1: There's not how many times have I put a market

442
00:25:50,920 --> 00:25:53,120
Speaker 1: and like, where's your marketing line item in your budget?

443
00:25:53,320 --> 00:25:54,640
Speaker 1: What are you doing? How are you going to get

444
00:25:54,680 --> 00:25:58,800
Speaker 1: your your gear into the Yeah? And I'm like, okay,

445
00:25:58,800 --> 00:26:02,640
Speaker 1: your Instagram posts that literally looks like shit is gonna

446
00:26:02,760 --> 00:26:06,800
Speaker 1: last all of eight seconds, maybe but maybe maybe, and

447
00:26:06,800 --> 00:26:09,320
Speaker 1: then's gone, forget it, it's over. Like, you know, we

448
00:26:09,400 --> 00:26:12,920
Speaker 1: have to create, get creatively compliant. We have to use

449
00:26:13,320 --> 00:26:16,679
Speaker 1: con digital content that's going to be sticky, and last

450
00:26:17,160 --> 00:26:20,320
Speaker 1: we have to get to the right people exactly the

451
00:26:20,359 --> 00:26:24,119
Speaker 1: beast And I love that. Um. You know, Cannabis Wicky

452
00:26:24,200 --> 00:26:26,639
Speaker 1: is awesome that way. We're doing some amazing things with

453
00:26:26,680 --> 00:26:30,760
Speaker 1: them now in Canada where we actually get some incredible traffic,

454
00:26:31,160 --> 00:26:35,520
Speaker 1: credible um impressions, it's archived, it's last up there, you

455
00:26:35,520 --> 00:26:37,800
Speaker 1: can actually bring it onto your own website were there's

456
00:26:37,840 --> 00:26:39,879
Speaker 1: so many things. I'm loving it because I'm doing I'm

457
00:26:39,920 --> 00:26:41,880
Speaker 1: gonna start doing it with some of our brands too,

458
00:26:41,920 --> 00:26:45,359
Speaker 1: And it's it's awesome because what Jenny was saying earlier

459
00:26:45,400 --> 00:26:47,200
Speaker 1: too is like how do we if we can't open

460
00:26:47,240 --> 00:26:49,239
Speaker 1: the jars, we can't smell it, we can't touch it,

461
00:26:49,240 --> 00:26:52,800
Speaker 1: we can't do anything. In Canada, way have labels everywhere

462
00:26:52,800 --> 00:26:55,600
Speaker 1: about warning and like you know, half of our box

463
00:26:55,680 --> 00:26:58,919
Speaker 1: or our tins or everything is covered in a warning label.

464
00:27:00,040 --> 00:27:03,520
Speaker 1: So realistically, where can I my staff or where can

465
00:27:03,560 --> 00:27:06,400
Speaker 1: I point people to learn about the product, to learn

466
00:27:06,440 --> 00:27:09,080
Speaker 1: how to infuse, to learn how to roll, to learn

467
00:27:09,119 --> 00:27:11,640
Speaker 1: how to smoke diamonds or refuse them into my little

468
00:27:11,640 --> 00:27:15,400
Speaker 1: caramel gems, and all the little fun things point them

469
00:27:15,440 --> 00:27:19,040
Speaker 1: there to digital, a digital marketing platform that's going to

470
00:27:19,080 --> 00:27:21,880
Speaker 1: have longevity, that's gonna have legs, it's gonna have resources.

471
00:27:21,920 --> 00:27:23,480
Speaker 1: I don't need to tell them about the benefits of

472
00:27:23,520 --> 00:27:25,760
Speaker 1: cannaba cannabis. What I need to do is give them

473
00:27:25,800 --> 00:27:28,440
Speaker 1: a platform they can go to that's gonna be easy

474
00:27:28,480 --> 00:27:32,000
Speaker 1: to comprehend and look at and read and see what

475
00:27:32,040 --> 00:27:35,040
Speaker 1: they have to see. Yeah, and like in an age

476
00:27:35,080 --> 00:27:39,000
Speaker 1: gated you know, it can be compliant. You can get

477
00:27:39,080 --> 00:27:41,600
Speaker 1: to that. You can get to those spaces where there's

478
00:27:41,640 --> 00:27:45,000
Speaker 1: a lot of high converting traffic in an age gated

479
00:27:45,480 --> 00:27:46,920
Speaker 1: space to be able to do those things, to be

480
00:27:46,960 --> 00:27:49,080
Speaker 1: able to make health claims, that's where you can do it.

481
00:27:49,440 --> 00:27:53,680
Speaker 1: And sc CEO, fencaying and all of the wonderful things

482
00:27:53,720 --> 00:27:57,879
Speaker 1: technology can provide that Instagram doesn't. I'm not saying don't

483
00:27:57,880 --> 00:28:01,200
Speaker 1: have an Instagram page. What I'm saying is you can

484
00:28:01,240 --> 00:28:04,560
Speaker 1: get it can get better than that. And even if

485
00:28:04,560 --> 00:28:06,679
Speaker 1: you don't know anything about tech, you don't know anything

486
00:28:06,720 --> 00:28:09,520
Speaker 1: about branding or marketing. There are companies out here and

487
00:28:09,600 --> 00:28:12,480
Speaker 1: people like us out here that will help you get

488
00:28:12,480 --> 00:28:15,440
Speaker 1: there and do that for you. And if y'all don't

489
00:28:15,440 --> 00:28:17,840
Speaker 1: stop using a weed lea for your fucking logo, we

490
00:28:17,920 --> 00:28:23,399
Speaker 1: get there's weed in it, get better than that, you know.

491
00:28:23,480 --> 00:28:26,840
Speaker 1: And I think, UM, to your point, Christina, I love

492
00:28:26,960 --> 00:28:29,359
Speaker 1: that you said, you know, hey, hire an s c

493
00:28:29,440 --> 00:28:33,359
Speaker 1: O or an advertising company. UM, Jenny Beth, you said,

494
00:28:33,440 --> 00:28:37,880
Speaker 1: you know, put money into your marketing budgets. Stop cutting

495
00:28:37,920 --> 00:28:42,760
Speaker 1: the marketing budgets. How to start with? My god? UM?

496
00:28:42,960 --> 00:28:46,680
Speaker 1: And how how this is really transforming the future of

497
00:28:46,760 --> 00:28:51,360
Speaker 1: cannabis right as we look at UM US increasing jobs

498
00:28:52,040 --> 00:28:56,320
Speaker 1: in UM, increasing jobs in our job space, adding other UM,

499
00:28:56,360 --> 00:28:59,080
Speaker 1: you know, industries into our market, whether that be the

500
00:28:59,120 --> 00:29:02,360
Speaker 1: tech industry. And I mean look at us today. We

501
00:29:02,480 --> 00:29:06,840
Speaker 1: have technicians with US, producers with us UM. We get

502
00:29:06,880 --> 00:29:10,960
Speaker 1: to market our brands, our success, some of the insights,

503
00:29:11,040 --> 00:29:15,640
Speaker 1: key insights UM to to leverage our our You wouldn't

504
00:29:15,680 --> 00:29:18,400
Speaker 1: have your product with the bees. I would not have

505
00:29:18,480 --> 00:29:22,240
Speaker 1: my products without bees, and nobody would be here without bees.

506
00:29:22,320 --> 00:29:27,880
Speaker 1: These are so important, yes, UM. And you know, as

507
00:29:27,880 --> 00:29:31,760
Speaker 1: a small business owner, small brand owner, I totally understand

508
00:29:31,760 --> 00:29:35,080
Speaker 1: everything that you're saying with the Instagram's getting shut down

509
00:29:35,200 --> 00:29:37,920
Speaker 1: or really let's start at the beginning the Jenny Beth

510
00:29:38,160 --> 00:29:42,160
Speaker 1: just starting, you know, marketing or targeting your market audience

511
00:29:42,160 --> 00:29:45,320
Speaker 1: and how important that is so as you do emerge

512
00:29:45,320 --> 00:29:48,440
Speaker 1: your brands. Again, we just want to reiterate the importance

513
00:29:48,480 --> 00:29:53,000
Speaker 1: of having your business plan laid out right, knowing exactly

514
00:29:53,040 --> 00:29:55,800
Speaker 1: what you what the end goal is and the next

515
00:29:55,800 --> 00:29:59,240
Speaker 1: step is, and then using your resources, whether they're your

516
00:29:59,280 --> 00:30:05,080
Speaker 1: community allies or you know, partners injustice, um, you utilize

517
00:30:05,080 --> 00:30:09,320
Speaker 1: your voice. So we have another brand that we're launching

518
00:30:09,320 --> 00:30:11,640
Speaker 1: a whole bunch of products with forty acre blends. And

519
00:30:11,800 --> 00:30:14,080
Speaker 1: you know, I'm a big topicals fan, and I think

520
00:30:14,120 --> 00:30:16,360
Speaker 1: we have to start looking at other formats too, and

521
00:30:16,720 --> 00:30:19,840
Speaker 1: experiences like a Friday night for me is like a

522
00:30:19,920 --> 00:30:24,280
Speaker 1: bath bomb, a cannabis bevy, maybe a couple of my

523
00:30:24,320 --> 00:30:26,240
Speaker 1: little caramels, or I take my bubble or have a

524
00:30:26,240 --> 00:30:28,840
Speaker 1: little hood off my diamonds. You know, I chill and

525
00:30:28,880 --> 00:30:31,800
Speaker 1: I have a whole experience with several different formats than

526
00:30:32,040 --> 00:30:36,480
Speaker 1: just one thing. You know, let's expand into different areas

527
00:30:36,560 --> 00:30:40,440
Speaker 1: and have it a full holistic experience with cannabis that

528
00:30:40,680 --> 00:30:43,479
Speaker 1: does a body good. It's not just about you know,

529
00:30:43,760 --> 00:30:46,560
Speaker 1: rolling a joint, and lots of people don't want inhalation products,

530
00:30:46,600 --> 00:30:50,760
Speaker 1: so there's tons of cool things like honey, like you know, clay,

531
00:30:50,800 --> 00:30:54,800
Speaker 1: like CBD masks like you know, massage products and all

532
00:30:54,880 --> 00:30:57,600
Speaker 1: the bath bombs, and it's an experience. I love it

533
00:30:57,680 --> 00:31:00,720
Speaker 1: for myself. It's all about the experience. Jenny Beth, here

534
00:31:00,800 --> 00:31:03,800
Speaker 1: the hell I come again, Glad, we're talking about brandy.

535
00:31:03,960 --> 00:31:06,000
Speaker 1: Let's talk about branding and tell me a lot of

536
00:31:06,000 --> 00:31:08,360
Speaker 1: branding word and when I'm talking, but I think it's

537
00:31:08,440 --> 00:31:10,680
Speaker 1: you know, it's important. Like at the end of the day,

538
00:31:10,760 --> 00:31:12,880
Speaker 1: if you don't know who you are as a brand,

539
00:31:12,920 --> 00:31:15,400
Speaker 1: if you don't understand your ethos, if you don't understand

540
00:31:15,440 --> 00:31:18,000
Speaker 1: your focus, how the hell am I supposed to know?

541
00:31:18,400 --> 00:31:20,720
Speaker 1: There's no way you're gonna transfer that over to me.

542
00:31:20,960 --> 00:31:23,120
Speaker 1: There's no way because you don't know. You're just like,

543
00:31:23,200 --> 00:31:26,080
Speaker 1: you know what, Today, I'm gonna get a bat bomb,

544
00:31:26,320 --> 00:31:29,000
Speaker 1: I'm gonna make a joint, and I'm gonna have some weed,

545
00:31:29,120 --> 00:31:31,920
Speaker 1: And I'm like, great, you and fucking a thousand million

546
00:31:32,040 --> 00:31:35,760
Speaker 1: other people. You have to understand who you are as

547
00:31:35,760 --> 00:31:39,840
Speaker 1: a brand, your most important thing is storyboard that ship out.

548
00:31:40,200 --> 00:31:43,760
Speaker 1: When you say, my brand is called cush, whatever you're

549
00:31:43,760 --> 00:31:47,400
Speaker 1: gonna call your brand, right, get a fucking storyboard when

550
00:31:47,440 --> 00:31:49,160
Speaker 1: you sit there and think about cush, and think about

551
00:31:49,160 --> 00:31:52,800
Speaker 1: your brand right down, purple, pink, blue, whatever it is,

552
00:31:53,320 --> 00:31:58,400
Speaker 1: active sports, whatever you want your brand to encompass. Use

553
00:31:58,480 --> 00:32:03,240
Speaker 1: those words, use that basic branding knowledge, and then narrow

554
00:32:03,280 --> 00:32:06,320
Speaker 1: that down and come with things. Come with fonts that matter,

555
00:32:06,800 --> 00:32:10,520
Speaker 1: Come with fucking content that matters. Come with something that

556
00:32:10,640 --> 00:32:13,880
Speaker 1: encompasses your brand. Because if I see a billboard, I

557
00:32:13,920 --> 00:32:17,200
Speaker 1: can't smoke your billboard. I can't put your billboard on

558
00:32:17,240 --> 00:32:20,520
Speaker 1: my sore knee. I need to understand what your brand

559
00:32:20,600 --> 00:32:25,240
Speaker 1: is by seeing your branding, by seeing your marketing. If

560
00:32:25,280 --> 00:32:28,680
Speaker 1: you have a great billboard that you spent fifty dollars

561
00:32:28,720 --> 00:32:32,320
Speaker 1: on and I don't understand what it's about, congratulations, put

562
00:32:32,320 --> 00:32:33,960
Speaker 1: that in the backyard and set it on fire. Next

563
00:32:33,960 --> 00:32:36,880
Speaker 1: time you want to spend fifty the wrong way the billboards.

564
00:32:36,880 --> 00:32:40,080
Speaker 1: Stop the billboards. Now, the billboards are great, but have

565
00:32:40,280 --> 00:32:44,160
Speaker 1: it right. Understand your brand. I think market something. I

566
00:32:44,200 --> 00:32:46,320
Speaker 1: think what's interesting you're saying to though? When I was

567
00:32:46,440 --> 00:32:49,160
Speaker 1: trying I'll circle back to what I was saying to

568
00:32:49,240 --> 00:32:53,680
Speaker 1: about about that know your competition, also know your complementary

569
00:32:53,720 --> 00:32:56,400
Speaker 1: products that go together, because you know, if you're always

570
00:32:56,440 --> 00:32:59,520
Speaker 1: focused on one thing, you know when you're branding something.

571
00:32:59,640 --> 00:33:01,880
Speaker 1: And I do this with my stuff too. I know

572
00:33:01,920 --> 00:33:04,880
Speaker 1: who I'm competing against. I know what they're branding looks like.

573
00:33:04,920 --> 00:33:07,160
Speaker 1: I know what's working for them and not working for them.

574
00:33:07,200 --> 00:33:10,440
Speaker 1: I know what complementary products go with my brand, which

575
00:33:10,440 --> 00:33:12,880
Speaker 1: other brands that align with my brand. I have to

576
00:33:12,920 --> 00:33:17,240
Speaker 1: be resourceful and understanding like how I can actually create

577
00:33:17,280 --> 00:33:19,880
Speaker 1: bundles in my store as well with different brands that

578
00:33:19,920 --> 00:33:24,240
Speaker 1: go together and different like little opportunities that I can

579
00:33:24,280 --> 00:33:26,680
Speaker 1: build a basket in my store. So I'm not looking

580
00:33:26,720 --> 00:33:28,640
Speaker 1: at it just for you know, a brand that I'm

581
00:33:28,640 --> 00:33:33,120
Speaker 1: going to build different like flour and and concentrates and

582
00:33:33,160 --> 00:33:35,760
Speaker 1: all of those other products. When I'm actually in my store,

583
00:33:36,080 --> 00:33:37,920
Speaker 1: I have to look at all those brands and put

584
00:33:37,960 --> 00:33:41,600
Speaker 1: bundles together that makes sense, that work together. But I

585
00:33:41,600 --> 00:33:43,440
Speaker 1: have to those brands have to align with each other

586
00:33:43,480 --> 00:33:45,480
Speaker 1: because if it's coming from one brand that's making a

587
00:33:45,520 --> 00:33:48,640
Speaker 1: ship product, I can't bundle it with something that's super

588
00:33:48,680 --> 00:33:51,600
Speaker 1: premium right, Like, I have to really think about that.

589
00:33:51,680 --> 00:33:54,440
Speaker 1: So branding is important from that perspective when I'm at

590
00:33:54,440 --> 00:33:56,520
Speaker 1: the store level of trying to put things together to

591
00:33:56,520 --> 00:33:58,920
Speaker 1: build the biggest basket I can for an experience for

592
00:33:58,960 --> 00:34:03,400
Speaker 1: the consumer that's comeing in. So my store survives. Yeah,

593
00:34:03,480 --> 00:34:06,640
Speaker 1: I think you know, and I might be a little

594
00:34:06,640 --> 00:34:09,400
Speaker 1: different here, and I definitely feel that, and I hear that.

595
00:34:09,480 --> 00:34:12,120
Speaker 1: And I if I said I don't look at my

596
00:34:12,400 --> 00:34:15,200
Speaker 1: competition data, I'd be lying to you because I do,

597
00:34:15,239 --> 00:34:17,959
Speaker 1: because I'm not an idiot. Right, Um, so I pulled data.

598
00:34:18,040 --> 00:34:20,480
Speaker 1: But at the end of the day, my biggest competition

599
00:34:20,760 --> 00:34:24,279
Speaker 1: will always be and my only competition is me. I

600
00:34:24,320 --> 00:34:26,719
Speaker 1: am in a competition with myself to be bigger, to

601
00:34:26,760 --> 00:34:30,720
Speaker 1: be greater. Right. Cannabis is not new, ps, this industry

602
00:34:30,800 --> 00:34:32,840
Speaker 1: is I've been on the legal side for over fucking

603
00:34:32,840 --> 00:34:36,280
Speaker 1: a decade. This isn't new, nothing's gonna be super fresh.

604
00:34:36,520 --> 00:34:39,239
Speaker 1: Your goal is to be disruptive. Your goal is to

605
00:34:39,280 --> 00:34:43,880
Speaker 1: be so fucking undoubtedly you that people are like, not

606
00:34:44,040 --> 00:34:47,600
Speaker 1: that one, not this one, that one. Your goal is

607
00:34:47,640 --> 00:34:50,200
Speaker 1: to be your absolute best friend. Your goal is to

608
00:34:50,400 --> 00:34:54,279
Speaker 1: stand out your competition, understand what they're selling, Understand where

609
00:34:54,280 --> 00:34:56,840
Speaker 1: your shrink is right, So understand the consumer I d

610
00:34:56,960 --> 00:35:01,000
Speaker 1: metadata right, that says, if I'm buying alien abs, what

611
00:35:01,120 --> 00:35:03,000
Speaker 1: else am I buying? So that you know where the

612
00:35:03,080 --> 00:35:05,320
Speaker 1: other dollars are going so you can capture more of them.

613
00:35:05,360 --> 00:35:07,719
Speaker 1: But at the end of the day, your goal is

614
00:35:07,760 --> 00:35:12,520
Speaker 1: to disrupt. Don't get distracted by what Dizzy's doing, by

615
00:35:12,600 --> 00:35:16,680
Speaker 1: what whoever else is doing. You do you That's how

616
00:35:16,719 --> 00:35:20,520
Speaker 1: you get a fucking loyal following. That's how you get

617
00:35:20,760 --> 00:35:23,799
Speaker 1: to be different. That's how you disrupt is you say,

618
00:35:23,880 --> 00:35:25,680
Speaker 1: this is my brand, this is our ethos, and we

619
00:35:25,760 --> 00:35:28,400
Speaker 1: are here. We are not deviating from brand. If you

620
00:35:28,440 --> 00:35:31,600
Speaker 1: don't like it, you're not my guy. I got my

621
00:35:31,640 --> 00:35:34,359
Speaker 1: guys out there. There's an ass for every seat. That's

622
00:35:34,360 --> 00:35:36,680
Speaker 1: a saying from the car business, and there sure is.

623
00:35:37,120 --> 00:35:39,520
Speaker 1: And you find that and you optimize those asses and

624
00:35:39,560 --> 00:35:44,239
Speaker 1: you get them Smoke in your weed. Amazing, Thank you

625
00:35:44,520 --> 00:35:47,839
Speaker 1: ladies that I just really love the energy. And then

626
00:35:48,120 --> 00:35:51,640
Speaker 1: also again the differences in the markets and the um

627
00:35:51,800 --> 00:35:55,200
Speaker 1: resources that you ladies are pulling. Um you know, as

628
00:35:55,239 --> 00:35:59,840
Speaker 1: we see the marketing and branding you know thrive in

629
00:36:00,000 --> 00:36:03,200
Speaker 1: our industry. It is really pushing forward sales. It is

630
00:36:03,239 --> 00:36:06,560
Speaker 1: really pushing forward the future of cannabis. So we have

631
00:36:06,640 --> 00:36:10,960
Speaker 1: to be strategic. It's all about strategy. So staying strategic

632
00:36:11,080 --> 00:36:14,600
Speaker 1: in your plans, staying mindful of your vision and insight,

633
00:36:15,000 --> 00:36:18,440
Speaker 1: I think are all key takeaways today, um in and

634
00:36:18,600 --> 00:36:21,400
Speaker 1: what these ladies are saying before we close out, do

635
00:36:21,440 --> 00:36:25,879
Speaker 1: you ladies have any last remarks regarding our industry? UM.

636
00:36:25,920 --> 00:36:28,759
Speaker 1: As far as marketing, branding, and exposure, I'm gonna do

637
00:36:28,880 --> 00:36:31,680
Speaker 1: a shameless pug because part of the reason I'm here

638
00:36:32,000 --> 00:36:37,520
Speaker 1: is from um Lip who uh put this whole thing

639
00:36:37,560 --> 00:36:40,600
Speaker 1: together really from a high level with his vision, So

640
00:36:40,719 --> 00:36:44,719
Speaker 1: shouts out to him and UM speaking of branding, UH,

641
00:36:44,800 --> 00:36:46,920
Speaker 1: we got the game Day brand going on. I saw

642
00:36:47,000 --> 00:36:50,520
Speaker 1: many of you sitting around in the Game Day lounge, UM,

643
00:36:50,560 --> 00:36:53,400
Speaker 1: and we got some game Day activations going on tomorrow.

644
00:36:53,440 --> 00:36:56,279
Speaker 1: So I encourage you to stop by check out the

645
00:36:56,320 --> 00:36:59,520
Speaker 1: game Day branding see if you like it. Maybe you won't,

646
00:37:00,800 --> 00:37:03,560
Speaker 1: but you have for the Gators, not for to stay,

647
00:37:03,680 --> 00:37:06,360
Speaker 1: but we'll talk about that later. Girl. At any rate,

648
00:37:06,440 --> 00:37:09,719
Speaker 1: we're gonna have a few athlete ambassadors here that we're

649
00:37:09,719 --> 00:37:12,239
Speaker 1: bringing in, so just pop on by and check out

650
00:37:12,280 --> 00:37:15,560
Speaker 1: Game Day. We got T shirts all that stuff shameless,

651
00:37:15,560 --> 00:37:18,120
Speaker 1: pug done. I just want to thank all the ladies.

652
00:37:18,160 --> 00:37:20,600
Speaker 1: It's been great speaking with you. I am a ball buster.

653
00:37:20,760 --> 00:37:23,120
Speaker 1: I'm a little bit known for that. I've been here

654
00:37:23,120 --> 00:37:24,799
Speaker 1: for a long time not going anywhere, so I get

655
00:37:24,800 --> 00:37:27,560
Speaker 1: fucking used to it. But it's been great talking with you.

656
00:37:27,600 --> 00:37:29,040
Speaker 1: It's been great to hear about what's going on in

657
00:37:29,080 --> 00:37:30,400
Speaker 1: Canada and I can't wait to check out the game

658
00:37:30,480 --> 00:37:32,840
Speaker 1: day branding. Well, I was just gonna say that, Jenny,

659
00:37:33,640 --> 00:37:35,800
Speaker 1: you know what. I love that though, because it speaks

660
00:37:35,800 --> 00:37:38,920
Speaker 1: to exactly who you are and you are going to be.

661
00:37:39,200 --> 00:37:41,960
Speaker 1: Your brand, your product is going to be is a

662
00:37:42,000 --> 00:37:46,240
Speaker 1: reflection of you. So staying true is a huge part

663
00:37:46,760 --> 00:37:50,479
Speaker 1: of selling your brand. Don't forget who you are, why

664
00:37:50,560 --> 00:37:53,600
Speaker 1: you got to the industry. Don't get influenced by other

665
00:37:53,680 --> 00:37:56,520
Speaker 1: people saying this, that and the other. Stay true to

666
00:37:56,560 --> 00:37:58,600
Speaker 1: who you are, Stay true to what you believe in.

667
00:37:59,200 --> 00:38:03,320
Speaker 1: You know, walk the line, don't deviate. Know who you

668
00:38:03,360 --> 00:38:08,279
Speaker 1: are emphatically, and don't don't compromise that just to make

669
00:38:08,320 --> 00:38:12,240
Speaker 1: a sale. Don't compromise that you know in your brand ethos.

670
00:38:12,280 --> 00:38:15,080
Speaker 1: Just you know what, Cannabis is only gonna get bigger.

671
00:38:15,440 --> 00:38:17,600
Speaker 1: It's only going to go longer. We're in a hundred

672
00:38:17,600 --> 00:38:21,560
Speaker 1: and three years of alcohol prohibition ending in Canada, we're

673
00:38:21,600 --> 00:38:24,719
Speaker 1: in our fourth year of legal federally legalization. We've got

674
00:38:24,719 --> 00:38:28,400
Speaker 1: a long fucking runway, So like, don't run out of gas,

675
00:38:28,440 --> 00:38:31,200
Speaker 1: don't go crazy, you know, stay true to what you're doing,

676
00:38:31,239 --> 00:38:33,560
Speaker 1: and you'll have longevity just like any other brand would.

677
00:38:34,040 --> 00:38:37,399
Speaker 1: You know, this plant is so powerful and majestic, so

678
00:38:37,760 --> 00:38:41,440
Speaker 1: it's important that you know we continue to grow brands

679
00:38:41,520 --> 00:38:44,759
Speaker 1: that have high integrity. So I'll leave you guys with that.

680
00:38:45,400 --> 00:38:48,279
Speaker 1: Thank you all for joining in at can x is

681
00:38:48,400 --> 00:38:50,759
Speaker 1: V two v XPO with the Cannabis Talk one oh

682
00:38:50,800 --> 00:38:54,920
Speaker 1: one podcast by by thank you for listening to Cannabis

683
00:38:54,920 --> 00:38:57,000
Speaker 1: Talk one oh one on the I Heart Radio app,

684
00:38:57,120 --> 00:38:59,880
Speaker 1: Apple podcast, or wherever you get your podcast