Speaker 1: Calling all my sweeties to the forefront. I'm your host,
Speaker 1: christ and this is the keep it Positive Sweetish show. Hey,
Speaker 1: k his family.
Speaker 2: I am so.
Speaker 1: Excited about this episode because I have my dear friend,
Speaker 1: Melissa Procter with me. Melissa is the CMO of the
Speaker 1: Atlanta Hawks and she is the co founder of Perveta
Speaker 1: Health here in Atlanta, Georgia. Guys, we've known each other
Speaker 1: for a few years. What it feels like forever his family,
Speaker 1: Please give a very warm sweetie welcome to Melissa Proctor. Melissa,
Speaker 1: finally we got you here. Thank you so much. I
Speaker 1: know you are busy this time of year or all
Speaker 1: the time. You're a mother and a businesswoman, so I
Speaker 1: don't think there's every moment where you're not busy.
Speaker 2: So thank you.
Speaker 3: First of all, thank you so much for having me
Speaker 3: as a fan of the show and the fact that
Speaker 3: I've seen so many episodes.
Speaker 2: I am honored to finally be here. Thank you so much.
Speaker 2: Thank you. I appreciate your support.
Speaker 1: You came to my first live show, you watch you
Speaker 1: let me know that you've watched the episode, so I
Speaker 1: appreciate it.
Speaker 2: Thank you.
Speaker 3: Yes, so we met like three years ago, which feels
Speaker 3: like an eternity. We're both like it was way longer
Speaker 3: than that.
Speaker 1: I think it's about three years ago doing the BMW
Speaker 1: un Court series, and immediately we hit it off, like
Speaker 1: we were locked in from that day on. And what
Speaker 1: I love about you is that you've always been a
Speaker 1: dreamer like me. From a very young age. You had
Speaker 1: all these big dreams that probably seemed so outlandish to
Speaker 1: people who heard it right. You wanted to be the
Speaker 1: first female NBA coach, but you became the first female
Speaker 1: ball girl for the Miami Heat. Now, little backstory. I
Speaker 1: read that you at the age of fifteen, you wrote
Speaker 1: letters and you called the Miami Heat every single day.
Speaker 3: Time about that. So, when I was fifteen, my mom,
Speaker 3: who was a registered nurse, you know, born and raised
Speaker 3: in Belieze, knew nothing of American sports.
Speaker 2: I said she. I told her I wanted a job.
Speaker 3: She said, okay, mal, if you want to get a
Speaker 3: job and whatever you're going to do for the rest
Speaker 3: of your life.
Speaker 2: At fifteen, what I was going to tell you I
Speaker 2: was an artist.
Speaker 3: I was always drawing and painting, but I knew that
Speaker 3: I loved watching basketball. One of my cousins introduced me
Speaker 3: to the game, but I would watch it like a
Speaker 3: soap opera on TV for the storylines. Whenever I watched,
Speaker 3: I never saw women. So this is before they were
Speaker 3: female referees or assistant coaches or anything. Yeah, And so
Speaker 3: I said, you know, mo, mom would be the first
Speaker 3: female coach in the NBA. She said, Okay, go get
Speaker 3: a job in the NBA. And that was it, like
Speaker 3: she laid down the gatland and there was no other option.
Speaker 1: Wow.
Speaker 3: And so I had never been to a game, never
Speaker 3: been to the Miami Arena, which is where they used
Speaker 3: to play.
Speaker 2: And so I started.
Speaker 3: Calling one eight hundred number like white Pages, and I called,
Speaker 3: I mean, how else do you get it right?
Speaker 2: Making phone calls?
Speaker 3: And I think I got someone in community relations and
Speaker 3: they were like, I'm sorry, we don't have any jobs
Speaker 3: for kids.
Speaker 2: Try the equipment manager.
Speaker 3: And so I got connected to a guy named Jay
Speaker 3: Sable who was then the equipment manager. And I started
Speaker 3: calling him. He wouldn't pick up, and I was like,
Speaker 3: let me write letters to Jay. So I would write letters,
Speaker 3: but I would draw on them. I'd draw pictures of
Speaker 3: the players. I would draw you know, logos. Basketball is anything.
Speaker 3: And so one day I called him again and he
Speaker 3: picked up. He was like, I've got your letters. You
Speaker 3: know you're a tremendous artist, but I don't have any
Speaker 3: jobs for girls. I was like, I don't know what
Speaker 3: you would do. You know, this is grunge work. It's
Speaker 3: coming early, staying late, mopping sweat, you know, olden towels.
Speaker 3: And I was like, well, I want a job. I
Speaker 3: have no other option, right, And so I kept calling
Speaker 3: and he was like, if you call me one more time,
Speaker 3: I'm not going to hire you. And I was like okay.
Speaker 3: So then I stopped for like a week, and then I.
Speaker 2: Kept on calling.
Speaker 4: Come.
Speaker 3: Then eventually he was like, you know what, you have
Speaker 3: a lot of heart, like the fact that he's like, well,
Speaker 3: why don't you coming for a preseason game? And to me,
Speaker 3: I was like, actually go to the arena like four
Speaker 3: a game.
Speaker 2: Who had no idea?
Speaker 3: And so I went and that was my first NBA
Speaker 3: game ever. I think we played the Magic that year
Speaker 3: and I got an outfit. It was like a rebox
Speaker 3: champion like sweatsuit. I tell you, it was like this
Speaker 3: free and it was the most amazing thing. Was like
Speaker 3: watching TV come to life.
Speaker 1: Yes, that was take us to that moment when you
Speaker 1: walked to the Miami Arena and was like walking into
Speaker 1: your dream.
Speaker 2: Literally, how did that feel at that age?
Speaker 3: I mean, I don't think I knew the gravity of
Speaker 3: it at the time, because I was just kind of like,
Speaker 3: I hope I don't mess up, mind you.
Speaker 2: I never played basketball. I was always in Melissa.
Speaker 3: So I never like I didn't know how to rebound
Speaker 3: like it was out there like going to the basket
Speaker 3: and rebound. I was like standing directly under the basket,
Speaker 3: like like I got hit, got knocked down, busted lip.
Speaker 3: All that first day, never forget. And it was one
Speaker 3: of those like learn quick. And there was a guy
Speaker 3: named James, one of the other ball boys who was
Speaker 3: definitely like from the hood around the Miami Arena. He
Speaker 3: was like, hey, I'm gonna show you the ropes and
Speaker 3: he took me under his wing.
Speaker 2: He's like, this is how we hustled.
Speaker 3: We got to carry, you know, like shoes for the
Speaker 3: players or carry their bags in and out of the locker room.
Speaker 3: But because women weren't allowed in the locker room, I
Speaker 3: couldn't go back there, like I couldn't do what he did.
Speaker 2: So I had to learn a whole other world on
Speaker 2: the court.
Speaker 3: So I ended up trying to help stand Ban Gunn,
Speaker 3: who was an assistant coach at the time, and I'd
Speaker 3: be like, all right, well, let me help you with
Speaker 3: the players, so be like stand right here and hold
Speaker 3: this pick.
Speaker 2: And I'd learned so much about the game.
Speaker 5: Wow.
Speaker 2: But that's so they ended up calling me.
Speaker 3: Queen because I used to love having single and Queenland
Speaker 3: was like my person, yes, and so I was queen
Speaker 3: and I was the Queen of the court. So I
Speaker 3: would be out there diving for loose balls like I
Speaker 3: was in a game. I really thought I was like contributing, yes,
Speaker 3: But it ended up being the beginning of my career
Speaker 3: in sports and probably one of the most amazing jobs
Speaker 3: I ever had.
Speaker 1: Wow.
Speaker 2: I love that.
Speaker 1: When you think about the drive that our generation has
Speaker 1: that I feel like this new generation lacks. They're not
Speaker 1: calling and writing and really going after what they want,
Speaker 1: you know. And I don't know where we lost that
Speaker 1: in the translation of the times, but I think it's
Speaker 1: something that is a lost art, you know, and to
Speaker 1: really get what you want, what do you feel is
Speaker 1: something that you could tell this younger generation really how
Speaker 1: to go after what they want the way you did.
Speaker 3: You know, so much of it is like just not
Speaker 3: accepting no for an answer. Yeah, And I think a
Speaker 3: lot of it was my mom. My mom would always
Speaker 3: say nothing mes to trial, but a failure. She's like,
Speaker 3: you can do is ask. The worst they're going to
Speaker 3: say is no. And I realized for a lot of times,
Speaker 3: you know, if you have pride, and it was like
Speaker 3: or the expectation that everything should come to you, so
Speaker 3: it's like, well, you just see to give it to me.
Speaker 3: There was so much more of like she would always
Speaker 3: say you got a kiss ass so you could kick.
Speaker 2: It, and that was like her term.
Speaker 3: And so I remember coming in as a bond kid
Speaker 3: there or people who are incredibly disrespectful, like you know,
Speaker 3: I'm just here popping up sweat, Yeah, but I'm sitting
Speaker 3: with you know, billionaire people behind me, or like I
Speaker 3: remember Jimmy Buffett was behind me like every game and
Speaker 3: I had no idea who he was, and.
Speaker 2: Like, why do people ask you for your autograph?
Speaker 3: And one day he's like, I'm Jimmy Buffett and I was
Speaker 3: like then I was like, oh my god.
Speaker 2: There were so many things.
Speaker 3: Where it didn't matter who you were, like you respect
Speaker 3: everybody regardless of you know what class you are, regardless
Speaker 3: of what role you play. And I think that job
Speaker 3: taught me that, and I think for this next generation,
Speaker 3: there's so much of that that needs to happen. And
Speaker 3: there's so many examples of people who you know, did
Speaker 3: a little bit of work and got a lot of success.
Speaker 3: Everyone wants to replicate that, but the reality is you
Speaker 3: don't see it. And I think the social media microwave
Speaker 3: society just shows you the highlights but not the work.
Speaker 2: Come on, I don't think we had that viewpoint.
Speaker 3: I mean there was still some to a certain degree,
Speaker 3: but you saw more of the grind. And I think
Speaker 3: for me, I'll tell everyone, like to this day, if
Speaker 3: someone said, hey, you gotta go mop up sweat this game,
Speaker 3: I'm like, all right, and I know how to make
Speaker 3: a mob. I'd be out there because I'm never too
Speaker 3: far away from where I started. Yes, So, like, it
Speaker 3: doesn't matter what stage of career you're at, you should
Speaker 3: always be able to hummer yourself to go and do
Speaker 3: whatever it.
Speaker 2: Takes to get the job.
Speaker 1: So I agree with that, and that's something I live
Speaker 1: by to treat every person with respect. I don't care
Speaker 1: what they're doing because we are never too far from that.
Speaker 3: I learned in corporate America when I started working at Turner,
Speaker 3: they were like, you know, you always respect the assistant
Speaker 3: and the drivers because they hold the keys to everything,
Speaker 3: stuff that you.
Speaker 2: Don't even think about.
Speaker 3: And I was like, Wow, if you're trying to get
Speaker 3: with any CEO or CMO and you're like, I want
Speaker 3: time on your calendar, those are people who hold the
Speaker 3: keys to the top and people don't. And so even
Speaker 3: I'm interviewing people now for roles, I'll say, hey, I'll ask,
Speaker 3: you know, the assistant of the person that works the
Speaker 3: front desk, how did they treat you? Yeah, because it's
Speaker 3: not about how they treat me. They're always going to
Speaker 3: talk up for me, but it's so much more about them.
Speaker 3: And I'm like, oh, I have a no jerk policy. Yep,
Speaker 3: I do the same thing.
Speaker 2: That is so yes.
Speaker 1: I always want to make sure that my team and
Speaker 1: anybody who's representing me is representing me to the fullest. Yes,
Speaker 1: because you definitely don't want that, and a lot of
Speaker 1: times you won't know unless you ask.
Speaker 2: Yes, that is so true.
Speaker 1: Now, you wrote a book from ball Girl to CMO,
Speaker 1: and I want to know at what age, did you
Speaker 1: realize that you could handle leadership at the highest level? Like,
Speaker 1: when did you to even write a book? You telling
Speaker 1: me all the time, Crystal, would you write the book?
Speaker 1: So I'm still waiting on your book.
Speaker 2: No, thanks, thanks.
Speaker 3: You know, I don't know that I ever knew, to
Speaker 3: be honest, and the only reason I wrote my book
Speaker 3: was for my daughter, Marley.
Speaker 2: I have my daughter name is Marley. She's eleven now.
Speaker 3: But when she was born, my mom had passed away
Speaker 3: two years before Marley was born.
Speaker 2: And my mom and I were real closed.
Speaker 3: I was like, my bestie, and I really believe that
Speaker 3: I gave birth to my mom through my daughter, because
Speaker 3: she is my mother.
Speaker 2: That came back to life.
Speaker 3: But when she was born, I had so many questions
Speaker 3: from my mom that I wouldn't have asked until I
Speaker 3: became a mom, right, And I was just like, man,
Speaker 3: God forbid, something happens to me while Marley's still young.
Speaker 3: So many people were like, oh, you should write a book.
Speaker 3: Your story is so interesting.
Speaker 4: Yeah.
Speaker 3: I was like, I don't want her to have to
Speaker 3: hear my story through other people, so I was like,
Speaker 3: let me just put it down. It took a long
Speaker 3: time to actually get it done. I'm not a writer,
Speaker 3: I'm not a reader, but it was so much more
Speaker 3: for her. So when I was done, I didn't even
Speaker 3: think about sales or actually launched her in September twenty
Speaker 3: twenty and.
Speaker 2: Then out of COVID.
Speaker 3: Yeah, no book, launch, no part no nothing.
Speaker 6: Yeah.
Speaker 3: People like, well, how are you going to market it?
Speaker 3: I was like, I don't care, no marketing it. I
Speaker 3: wrote it for her. Wow, but there's a lot as
Speaker 3: a marketer like, yeah, marketing is your thing.
Speaker 2: I didn't even think about it.
Speaker 3: It's not about it wasn't the reason. That wasn't the why.
Speaker 3: But in terms of leadership, so much of my journey
Speaker 3: has been like wherever God has had me at that time,
Speaker 3: and I would raise my hand to take on these jobs.
Speaker 2: People will tapping on my shoulder say hey, you're interested
Speaker 2: in this.
Speaker 3: I may have wanted to go and try a whole
Speaker 3: different career at times I was like, I'm going to
Speaker 3: go work in an ad agency and it never panned out,
Speaker 3: but I just had opportunities to take up.
Speaker 2: Coming and so even and going to the Hawks.
Speaker 3: I had gotten laid off when I was eight months
Speaker 3: pregnant with Martley.
Speaker 2: Oh wow, I.
Speaker 3: Was at Turner for about eleven years, and it was
Speaker 3: part of a digital health and wellness startup, and then
Speaker 3: one CEO left, a new one came in. You were
Speaker 3: the last business started and the first one to get cut.
Speaker 3: So the entire business unit got laid off. Wow, And
Speaker 3: I was like out with HR recruiting young interns because
Speaker 3: I started as an intern.
Speaker 2: In that company. So no one could believe.
Speaker 3: They're like, list, it has to be at Turner, that's
Speaker 3: what this is. Yeah, And I was like, well, I'll
Speaker 3: just figure it out, you know. I had my daughter
Speaker 3: in About a month or two later. I ended up
Speaker 3: going to a draft party at the arena Phillips Arena
Speaker 3: then as a fan.
Speaker 2: My homegirl was like, Grol, you have no job. It's
Speaker 2: a free party, you know, come on.
Speaker 3: And so I went and then ran into literally an
Speaker 3: old mentor of mine who had left Turner to go.
Speaker 2: To become CEO of the Hawks. Yes, when I was.
Speaker 3: Still at Turner, so I hadn't spoken to him, didn't
Speaker 3: have any conversation. He knew that I love brand building,
Speaker 3: he knew that I loved basketball. My first year in
Speaker 3: that land, I was a ball girl on the court
Speaker 3: for the Hawks. Mop and I was sweat one season
Speaker 3: and he would sit courtside and see me getting it
Speaker 3: doing my thing, and literally I ran into him and
Speaker 3: he was like, Oh, I want to introduce you to
Speaker 3: some people. And he walks me around the party and
Speaker 3: introduces me to every C level executive that's for the
Speaker 3: Hawks and everyone I met there like, oh, we can't
Speaker 3: wait for you to start, and I was like start, sorry,
Speaker 3: And ultimately he was like, I know you love basketball,
Speaker 3: I know you love branding. I might need some help
Speaker 3: building a brand. We're in the middle of redesigning our jerseys.
Speaker 3: I know you were a creative and an artist. Would
Speaker 3: you mind sitting in on some meetings? You know, I
Speaker 3: have a team here, but I love your perspective? And
Speaker 3: I was like absolutely, And I started doing it for free.
Speaker 3: Like I was like, I'm just happy to be out
Speaker 3: my house right and my dad, mother in law was there.
Speaker 5: The kid.
Speaker 2: I was like, give me and give me out of here,
Speaker 2: and so I go.
Speaker 3: Once started going to meetings and one became five, became ten,
Speaker 3: and he was like, I think I should pay you,
Speaker 3: you know.
Speaker 2: I would you like to consult?
Speaker 3: Absolutely yes, And so I started consulting and we started
Speaker 3: consulting on building a brand. Yeh, we're going to be
Speaker 3: and then that turned into becoming vice president of brand strategy.
Speaker 3: Never had that as the vision of what it was
Speaker 3: going to be, but ultimately some years later he was like,
Speaker 3: you know, what do you think about being chief marketing
Speaker 3: officer And I was like, no, thank you really, absolutely not.
Speaker 2: I want to know part of it.
Speaker 3: I was like, well, I think at the time I
Speaker 3: had become an individual, an individual contributor, and.
Speaker 2: I loved it. And I could work with every department.
Speaker 3: I was helping with digital monetization, I was helping with
Speaker 3: design stuff over here. I was giving perspective on how
Speaker 3: to build out an internal agency. But I didn't have
Speaker 3: a team and wrec reports and it was just very
Speaker 3: freeing and I could kind of contribute in every way.
Speaker 2: I yes.
Speaker 3: Like specific help and I was like, ooh, don't box
Speaker 3: me right, yeah, the corner.
Speaker 2: And then ultimately, you.
Speaker 3: Know, it kind of came to a point where he's like,
Speaker 3: once I really need you to do this, and I
Speaker 3: was like, He's like, do you know why I want
Speaker 3: you to take this role or b CMO?
Speaker 2: And I was like no, Wow, He's like, because you
Speaker 2: don't want it.
Speaker 1: Wow.
Speaker 3: I thought it was so I'm telling at the time,
Speaker 3: and he was like, look, most people want this job
Speaker 3: because they think it didn't give them money or power.
Speaker 2: Sports don't pay, you know.
Speaker 3: The perception of power is always one thing. And I
Speaker 3: had a mantra and I was like, I just want
Speaker 3: to make dope ish like that's we have it on
Speaker 3: a wall, like that's all I want to do. Make
Speaker 3: stuff that's cool, different than people can like gravitate towards Yeah,
Speaker 3: and he's like, that's why I want you to do
Speaker 3: this job.
Speaker 2: Because of your why.
Speaker 3: Yes, And after that I was like, okay, I total
Speaker 3: imposter syndrome, was afraid. I said, well, if I do,
Speaker 3: can I get an executive coach?
Speaker 2: He was like you want to coach?
Speaker 1: Yeah?
Speaker 2: And I was like, yeah, I don't know what. I
Speaker 2: don't know.
Speaker 3: They have gaps and I want to help, you know,
Speaker 3: feel those And he was like so interesting. Most men
Speaker 3: would say if you get a coach, they think they're
Speaker 3: getting fired. Here you are asking me for a coach,
Speaker 3: and I was like, that's just who I am.
Speaker 2: And that coach, her name is Cheryl Jordan. She's amazing.
Speaker 3: She helped me so much in just three sixty figuring
Speaker 3: out that I was a micromanager because I was always
Speaker 3: used to doing the work everything exactly.
Speaker 2: So I was like, if you're doing hey, how is it?
Speaker 2: Where is it? Can I get it?
Speaker 1: Okay, Melissa stip get out of my business? But who
Speaker 1: isn't here?
Speaker 3: Like yeah, that's Me's almost like you gave me your
Speaker 3: project today and tomorrow you're asking for an update.
Speaker 2: Like I didn't even start yet. I think got struck
Speaker 2: a nerve hours. Where are we on that? I mean,
Speaker 2: that was so funny because that is so me.
Speaker 3: But I had to learn and so I mean, in
Speaker 3: terms of preparation for leadership, I don't think anything could
Speaker 3: have prepared me. And then when I was put into it,
Speaker 3: it was like, okay, understanding what works?
Speaker 2: What doesn't you know? How to be better?
Speaker 3: I liked. I think of myself as a servant leader.
Speaker 3: I want to make sure I leave any environment better
Speaker 3: than it.
Speaker 2: Was when I Yeah.
Speaker 3: So even for my team now they've been with me
Speaker 3: a long time, they're amazing people. We work really well together,
Speaker 3: and I'm always like, how can I help you be
Speaker 3: a better person? Outside of the hawks are here? If
Speaker 3: you decide that you're going to leave that's flattery. If
Speaker 3: other people are proaching you these we're doing a great job.
Speaker 2: Yeah, absolutely, instead of trying to keep you for myself.
Speaker 3: And I had a lot of lead throughout my career
Speaker 3: that always were probably keep you on my arms. You
Speaker 3: help me look good. So I just want to keep
Speaker 3: you right here and stunting your growth.
Speaker 2: That's so good.
Speaker 1: Anybody you are a true definition of your gifts will
Speaker 1: make room for you. The fact that, like everything you've
Speaker 1: done from being an artist, you're an incredible artist. That's
Speaker 1: another thing I wanted to ask you. Have you ever
Speaker 1: like put your work like in a museum for exhibits?
Speaker 2: It was wild.
Speaker 3: I was just looking through some old pictures this morning, randomly, Yeah,
Speaker 3: and I found an exhibition pictures of me at an
Speaker 3: exhibition I had been in like high school, and I
Speaker 3: was traveling around Florida. I had a manager helping me
Speaker 3: manage my art. Honey, I think you need to get
Speaker 3: my art, you know. And it's so crazy because I
Speaker 3: would do like artwork on commission. I went to Wake
Speaker 3: Force on an art scholarship, and so I had done
Speaker 3: a lot of exhibitions and when I moved to Atlanta
Speaker 3: started working at Turner.
Speaker 2: At one point I had a design job. Wow.
Speaker 3: And it was the end of my art career. Once
Speaker 3: I got paid for creating. It was like it almost
Speaker 3: took the passion.
Speaker 2: For the ways it can work. Wow.
Speaker 3: And so my daughter Marley's an amazing artist. She loves
Speaker 3: a characters like she I see it through her now.
Speaker 2: Yeah, but I don't have the.
Speaker 3: Desire really because I was gonna ask you, I mean,
Speaker 3: I do something for you.
Speaker 2: I need some of that in my house. It is
Speaker 2: so beautiful.
Speaker 1: Yes, like you guys have to get her book and
Speaker 1: you can see some of her artwork.
Speaker 2: It is absolutely stunning.
Speaker 3: I figured it may come around another time, yeah, in
Speaker 3: my life. But you know, for now, I say that
Speaker 3: I use my creativity to find like creative solutions to
Speaker 3: business challenge.
Speaker 2: Yes.
Speaker 3: Yeah, so it's still like using the same muscle, but
Speaker 3: in a different way.
Speaker 1: Right, Speaking of business challenges, and you talked about imposter
Speaker 1: syndrome very on, very on early in your career. How
Speaker 1: did you overcome that and what was like one of
Speaker 1: those moments that really stand out were you literally out
Speaker 1: of body experience of you experiencing imposter syndrome where you
Speaker 1: were like, I don't belong here?
Speaker 2: What is happening? Who do you think you are?
Speaker 1: Because these are all the thoughts that we think when
Speaker 1: we're right where we belong, but we don't think we do.
Speaker 3: I don't even know if I just have one. There's
Speaker 3: so many throughout my career, and I'll probably say maybe
Speaker 3: what I started at the Hawks because you know, the
Speaker 3: perception was, you know the CEO, I worked with him previously.
Speaker 3: He brought me in and be like, oh, you're just
Speaker 3: here because you know him and whichever. So I really
Speaker 3: had to come and improve myself. And I remember when
Speaker 3: we had to onboard a new ownership team and.
Speaker 2: My boss gave me the job. It's like, Melissa, help
Speaker 2: with onboarding.
Speaker 3: I don't know anyone who's onboarded and ownership team for
Speaker 3: a professional sports organization.
Speaker 2: Like I'm like, I have no clue what them.
Speaker 3: Yeah, And it was calling other teams and asking questions
Speaker 3: and then just figuring things out or like, Okay, they're
Speaker 3: not from here, let's do tours, let's do this, put
Speaker 3: these finders together, let's help educate. And by the end
Speaker 3: of it, they were like it was such an amazing experience.
Speaker 3: He was like, you know, I'm going to promote you
Speaker 3: to this new position, and I'm like what and so
Speaker 3: much And what I learned in that is like, nobody
Speaker 3: knows what they're doing.
Speaker 2: Come on, And it's certainly.
Speaker 3: Especially for senior level, like people think that you haven't
Speaker 3: all figured out, like no, and I'm like, no, no
Speaker 3: one knows, and it so freeing When you finally get
Speaker 3: that point, He's just like, you can't mess up. It's
Speaker 3: like you're I think COVID was a great example of
Speaker 3: that because there are so many leaders. Everyone was figuring
Speaker 3: it out on yes, and some people in better ways
Speaker 3: than others. But once you get that, it's like all
Speaker 3: you're trying to do is make the best decision for
Speaker 3: the business.
Speaker 2: That you can at the time.
Speaker 3: For sure, through experience, it helps you understand what things
Speaker 3: may or may not work, but that's ultimately And I
Speaker 3: was like, oh.
Speaker 2: None of y'all know.
Speaker 6: Cool.
Speaker 2: If anything, I'm resourceful, I'm gonna figure something out. No,
Speaker 2: for sure.
Speaker 1: Yes, what are some of the challenges that you have
Speaker 1: faced as a woman in sports? Because we both know
Speaker 1: that being a woman in sports it's a very male
Speaker 1: dominated industry and you are one of the few women
Speaker 1: that are in a high position you know.
Speaker 2: What's interesting, It's evolved so much.
Speaker 3: Like I remember when I started with the league almost
Speaker 3: eleven years now with the Hawks, I would go to
Speaker 3: NBA meetings and there would be a lot of men.
Speaker 2: You know, some women, But it's so different now.
Speaker 3: It's much more diverse seniors on the business side, even
Speaker 3: in some of the basketball side, but definitely on the
Speaker 3: business side, you see a lot more women presidents and
Speaker 3: teams and things like that. Like there's an opportunity and
Speaker 3: a lot of you can't be what you can't see.
Speaker 3: So seeing Sint Marshall when she was, you know, leading
Speaker 3: up the Mavericks and it's like, okay, I got it now,
Speaker 3: Like that's that's a thing, And so there's definitely opportunity.
Speaker 3: I almost see being a woman in sports as a superpower.
Speaker 3: Especially I'm like, who's buying tickets? Who do we market to?
Speaker 3: You know, a lot of times like it's us and
Speaker 3: that's a good thing. I mean early in my career
Speaker 3: there were definitely times where you know, I would be
Speaker 3: helping out and you know, working on Scott and Reports
Speaker 3: back in the day. You know, I would do stuff
Speaker 3: for the heat and number having someone tell me like
Speaker 3: we don't pay you to think. We pay you to
Speaker 3: do what we tell you to do. And that was like, Yo,
Speaker 3: what I don't I don't like that. That's not necessarily
Speaker 3: what I see from my life. But as I've grown one,
Speaker 3: I'd never forget those things. As a leader, I want
Speaker 3: to make sure that everyone feels empowered. But as a
Speaker 3: black woman, I mean, and you know me, I'm normally
Speaker 3: in sweats and you know, nikes, and she got dressed
Speaker 3: for me. I got chanted on my inner crystal. I
Speaker 3: styled myself. But I remember when I first got promoted
Speaker 3: the CMO, and I tell the story how I went
Speaker 3: to go park and they have a reserve parking spaces
Speaker 3: when you're an executive. It's like I got promoted. I'm
Speaker 3: an executive. Now I could park in a good spot.
Speaker 3: And so I went to park at the arena in
Speaker 3: the reserve place for players park and security came out
Speaker 3: to my car and said, excuse me, ma'am, I'm sorry,
Speaker 3: you can't park here.
Speaker 2: The space is reserved for executives. And I was like.
Speaker 3: Okay, And so I had to take up my badge
Speaker 3: and show and it said like executive on.
Speaker 2: The body and it was a brother and he looked
Speaker 2: at me.
Speaker 3: He was so confused, like, oh, oh, all right, you know,
Speaker 3: go ahead. But I realized in that moment, I was
Speaker 3: changing his perspective or stereotype of what an NBA executive
Speaker 3: looked like exactly because I got locks and nose ring
Speaker 3: like and I'm the same all the time regardless, and
Speaker 3: I don't think people expect that. So the number of
Speaker 3: times where I've gone places and people just underestimate, not
Speaker 3: just because I'm a woman, because I'm a black woman
Speaker 3: in sports at this and this position.
Speaker 2: Yeah, it's interesting.
Speaker 3: But I love like when I get to talk to
Speaker 3: youth and they're like, oh man, you're so coold.
Speaker 2: Yeah, I didn't expect that.
Speaker 3: And I'm like, yes, it can be a regular person.
Speaker 3: I mean I always say I'm just warming the seat. Yeah,
Speaker 3: this job is in mind forever, you know what I mean.
Speaker 3: And ultimately, I'm grateful for the opportunity and as many people.
Speaker 2: As I can help while I'm in it. I want
Speaker 2: to do that.
Speaker 3: I don't define myself by the job, and a lot
Speaker 3: of people define me by it.
Speaker 1: Oh Melissa, how does that make you feel when you
Speaker 1: don't define yourself by it but other people do?
Speaker 2: So annoying.
Speaker 3: Yeah, go outside, people like, oh yeah, that's Mlissa from
Speaker 3: the Hawks. Hey, let me get some tickets, Hey, let
Speaker 3: me get a job. Hey, I got this stay in
Speaker 3: this brand. I want to promote. And I know that
Speaker 3: if I didn't have this role, none of them would
Speaker 3: be speaking to me. And I know that, and I'm
Speaker 3: okay with it. But I realized when I was a turner,
Speaker 3: a lot of people got got let go after all
Speaker 3: the changes in the company. Sold a couple of times,
Speaker 3: and I saw people felt like they were going through
Speaker 3: a divorce, like how can they do this to me?
Speaker 2: And I'm like, it's a job. It happens.
Speaker 3: But if they're whole identity is wrapped up in this position.
Speaker 2: If they lose the position, they don't know who they are.
Speaker 2: That's real.
Speaker 3: I tell people today, if I was a greeter at
Speaker 3: Walmart tomorrow, I would be equally as cool and still
Speaker 3: very much met.
Speaker 2: You'd be the coolest greater a Walmart.
Speaker 3: You know, I'm saying, like it's all good, but I
Speaker 3: always have to maintain that mentality. Because I can, and
Speaker 3: because I got laid off when I was eight months pregnant,
Speaker 3: I think now I can go to work every day
Speaker 3: like you never know, and that's okay, and it's free
Speaker 3: because I'm not holding onto it. That would be sad
Speaker 3: because I love what I do and I love my team.
Speaker 3: But at the end of the day, that means God
Speaker 3: has just prepared me for my next adventure.
Speaker 2: Absolutely.
Speaker 1: Yes, speaking of an adventure, you went to get your
Speaker 1: master's degree in Design Studies and Branding from Central Saint
Speaker 1: Martin's College of Art and Design at the London Institute.
Speaker 2: It's a mouthful. It's a mouthful. Listen.
Speaker 1: I love London. How did you end up in London?
Speaker 3: Random story? So my mom, I mentioned, she's from Belief,
Speaker 3: colonized by the Is. She went to nursing school in England.
Speaker 3: Really so my entire life I heard about her friends
Speaker 3: in York and all these things, and it wasn't like
Speaker 3: fancy or fabulous, like if you were in Belieze, you
Speaker 3: either were a teacher or nurse, and if you were
Speaker 3: then you went to London for nursing school.
Speaker 2: And so she did.
Speaker 3: And I had never been to Europe my entire childhood,
Speaker 3: and I just remember it was like a mythical place.
Speaker 2: Yes, when she was I would see pictures of her.
Speaker 3: She was the only black person in her class, and
Speaker 3: so I would always.
Speaker 2: Be like, you know, one day I'm gonna go to London.
Speaker 1: Yeah.
Speaker 2: I had family from Jamaica. My father's from Jamaica.
Speaker 3: I have an uncle and two cousins and an aunt
Speaker 3: that moved to Jamaica moved, sorry, moved from.
Speaker 2: Jamaica to London.
Speaker 3: OK. So they were like my call my British cousin,
Speaker 3: and I was like, one day I'm a visit them.
Speaker 3: And I remember an undergrad at Wake that had a
Speaker 3: study of broad programs. So I did a semester abroad.
Speaker 3: The first time I got on a plane in London
Speaker 3: and I fell in love with it. But I was
Speaker 3: at a house with a bunch of Americans and like, we traveled,
Speaker 3: you did some really cool stuff. But I didn't feel
Speaker 3: like I really got like an actual experience being in
Speaker 3: London because it was kind of like it was an
Speaker 3: Americanized experience.
Speaker 2: Okay. So I said, if I can.
Speaker 3: Go back, I want to go to like British school,
Speaker 3: be in a dorm, live with people from all over
Speaker 3: the world. And so that's what I did. After I graduated,
Speaker 3: I came to Atlanta. I worked at Turner four year
Speaker 3: and they offered me a job like six months in
Speaker 3: and I was like, oh man, this is great opportunity,
Speaker 3: but I really want the chance to live abroad. And
Speaker 3: so I turned down the job and I got into
Speaker 3: the program in London, so one year master's degree, and
Speaker 3: so I literally went as an excuse to live abroad
Speaker 3: and have that opportunity, and so I couldn't do it.
Speaker 3: And what I realized then if you didn't have the
Speaker 3: amount of money you needed for the year in your
Speaker 3: bank account, they won't let you go. So it wasn't
Speaker 3: like you can get financial aid and all of that.
Speaker 3: So I needed twenty thousand dollars and I was like,
Speaker 3: how am I going to have I get it. One
Speaker 3: of my colleagues at the time was like, why don't
Speaker 3: you just ask for it? So I made some proposals
Speaker 3: and I was like, I'll give my artwork, or I'll
Speaker 3: just be a great citizen, give me something thousand dollars.
Speaker 3: It was the year the All Star Game was in Atlanta,
Speaker 3: so I was mopping up sweat for the game and
Speaker 3: I was shopping it around, gave it to players, you know, anybody,
Speaker 3: family members, and ultimately it.
Speaker 2: Was Tim Hardaway, one of the players that I need
Speaker 2: for my days.
Speaker 3: He was like, you know, my wife and I sorry proposal,
Speaker 3: We really believe in you.
Speaker 2: You know, here is the father, Tim Hardaway.
Speaker 1: Yeah.
Speaker 3: What So when I was a ball room for the Heat,
Speaker 3: I like worked Tim Junior's birthday party.
Speaker 2: I was a ball girl. He was like, hey, can
Speaker 2: you come help out of the party. I'm like, oh,
Speaker 2: I'm going to Hardaway's house. It was like can you
Speaker 2: carry this ice? And in his budget? I was like
Speaker 2: all right.
Speaker 3: But from then they were like family to me. So
Speaker 3: he's like, my wife and I have always believed in you.
Speaker 2: We love you.
Speaker 3: And I was like, well, I'll pay it back over time.
Speaker 3: He was like, pay it forward and it was the
Speaker 3: biggest blessing. And so that's what got me to London
Speaker 3: and it was amazing, awesome program, great friends that I made,
Speaker 3: lifelong friends from my experience now going to school in
Speaker 3: England coming back like, I wouldn't trade it, and I'm
Speaker 3: so glad I did it at that stage of life.
Speaker 1: So you were a mother at this point, you hadn't
Speaker 1: had Remember you were turning you This is way back.
Speaker 3: Okay. I was going to ask how as you manage that?
Speaker 3: But wow, I don't know.
Speaker 2: That's that's a whole other.
Speaker 1: World, right, that's crazy and similar to you, I've always
Speaker 1: wanted to study a bride.
Speaker 2: I feel like the British actors are the best.
Speaker 1: So when we went on strike a few years ago,
Speaker 1: I remember I started I'm always like a solution oriented person,
Speaker 1: not like, oh what are we doing?
Speaker 2: What's happening? How can I make the most of this time?
Speaker 1: So I started looking up different schools that I could
Speaker 1: go to to do like intensive courses in London. And
Speaker 1: I remember I was totaler what I wanted to do
Speaker 1: and he was like, oh, he was like, I wouldn't
Speaker 1: do it. He was like, only because this strike is
Speaker 1: going to be over before you know it. Well it wasn't.
Speaker 1: It was not over before we knew it. And I
Speaker 1: was like, dang it, I should have went. But it's
Speaker 1: one of those things where I still want to do that.
Speaker 1: That's still a dream of mine. Yeah, totally, I do.
Speaker 1: I want that experience of studying abroad. I just I remember.
Speaker 3: It so vividly because I got to like feel like
Speaker 3: I was immersed in it. Yeah. First I was like, okay,
Speaker 3: you're in, you're out, but it was like, you know,
Speaker 3: getting the bus and going to the markets for groceries
Speaker 3: and making friends and like it was such a great time.
Speaker 3: I think I was maybe like twenty five.
Speaker 2: Wow, So it was a good Yes, I'm sure that
Speaker 2: helped shape you as well.
Speaker 1: Something about moving away from home that really does a
Speaker 1: lot of shaping for me.
Speaker 2: It was why Washington, DC?
Speaker 1: You were London, And I know those moments definitely shape
Speaker 1: me for sure.
Speaker 2: Yeah, when you.
Speaker 1: Think about your leadership style, what are some of the
Speaker 1: core principles that anger every big decision that.
Speaker 2: You have to make.
Speaker 3: You know, from a work perspective, I always think of
Speaker 3: my values.
Speaker 2: Yeah, I go back to my why, and I'll tell
Speaker 2: the team.
Speaker 3: So we even explaining like why we're doing things like
Speaker 3: just don't rush through it, like explain how we got
Speaker 3: there and the why. And so when it comes to
Speaker 3: like business decisions, a lot of it is like focusing
Speaker 3: on the what are we doing, What do we need
Speaker 3: as orientation? What to the fancy, what does the community need?
Speaker 3: Which is important when it comes to personal decisions. I
Speaker 3: talk a lot about in my book as well about
Speaker 3: my guiding principles. Yeah, like people ask you yes instead
Speaker 3: of like my career and that's a different one, and
Speaker 3: I think at some point in my career, I remember
Speaker 3: I wanted to be in branding. I'd gone to grad
Speaker 3: school in London to focus on brand strategy.
Speaker 2: I love branding.
Speaker 3: I want to learn more about it. And I think
Speaker 3: I was maybe twenty six. I'd come back to Monday
Speaker 3: and I worked for a couple of years at a
Speaker 3: job and then I finally maybe I was like twenty eight,
Speaker 3: I got a branding jobs Rectro brand strategy.
Speaker 2: I got to rebrand cour TV to true TV Wow,
Speaker 2: and I was like.
Speaker 3: Oh man, this is cool. Yeah, I got to work
Speaker 3: on it. But when I got the brand job, I
Speaker 3: was like, what's next? Do I retire?
Speaker 2: Like what are we going to do?
Speaker 3: And so I had to kind of redefine what, you know,
Speaker 3: success kind of looked like to me. And at that
Speaker 3: point I had a lot of mentors that were like,
Speaker 3: you know, you should really create your guiding principles for
Speaker 3: your life and your career.
Speaker 2: What should that be? And I never really thought of it.
Speaker 3: So I took some time to you know, ask these
Speaker 3: questions of like, you know, what would I do if
Speaker 3: you know for free?
Speaker 2: You know, what is my superpower?
Speaker 3: What things do I dislike, despise, what.
Speaker 2: Keeps me up?
Speaker 3: And I had all these things and I kind of
Speaker 3: land that I call my starting five and almost like
Speaker 3: the filter that I use for every decision that I make,
Speaker 3: both personally and professionally. And so one is, you know,
Speaker 3: I have the ability to both be really creative, like
Speaker 3: with the art, but also strategic from a business sense.
Speaker 3: And I've had business strategy jobs I hated, so it
Speaker 3: was all strategy and there was no creativity.
Speaker 2: And I had all.
Speaker 3: Creative jobs, like I mentioned that the art job, which
Speaker 3: at first I liked, and I was like, that's not
Speaker 3: for me either. But my superpower is when I can
Speaker 3: bring both of those together. And this role is very
Speaker 3: creative and strategic business wise.
Speaker 2: I think that's why I thrive in it.
Speaker 3: The second is I get bored real easily, Like if
Speaker 3: I can do it in my sleep, I don't want
Speaker 3: to do it. And so I'll always say that I
Speaker 3: want to be adding more tools to my personal toolbox.
Speaker 2: I was an agency of one.
Speaker 3: What new capability am I adding to my capabilities presentations?
Speaker 3: So anything that I do, if I could already do
Speaker 3: it before I start, I don't need to be doing it.
Speaker 3: The third is my mom was not the best with
Speaker 3: money growing up.
Speaker 2: You know what it was like step.
Speaker 3: Getting cut off or bill collectors calling, and I said,
Speaker 3: whatever I do, want to pay my bills on time
Speaker 3: or ahead of time was the goal. Then after I
Speaker 3: had my daughter, was thinking about generational you know what's building,
Speaker 3: like what can I do for her long term or
Speaker 3: you know, I'm not leaving her in debt. My fourth
Speaker 3: is some sense of like work life harmony. I don't
Speaker 3: think there's ever balance. You know, we both work really hard.
Speaker 3: Harmony is a good way to put harmony. You know,
Speaker 3: sometimes you got to work really hard, sometimes you got
Speaker 3: to live really hard.
Speaker 2: They a great way, yes, And making sure that.
Speaker 3: I'm always in a position where I'm able to do
Speaker 3: that when I can, especially with my daughter, like being
Speaker 3: able to spend time with her when she needs it.
Speaker 2: That's important.
Speaker 3: And then the last one is authenticity because how I
Speaker 3: am right now, If I am no matter where you
Speaker 3: see me in any environment, trap house, at the White House,
Speaker 3: like this is going to be what she is.
Speaker 2: And so those are like.
Speaker 3: My starting five and every decision I've made, I ladder
Speaker 3: it up to those and I'm like, does it check
Speaker 3: these boxes? And if it does, it's something that I
Speaker 3: know that I would be happy with.
Speaker 4: Love.
Speaker 2: So even from a professional sense, people have.
Speaker 3: Come with opportunities and say, hey, how would you like
Speaker 3: this opportunity, I can very easily say, well, can you
Speaker 3: handle these five things? These can be met. We can
Speaker 3: have a conversation and it's not that's cool mm hmm.
Speaker 3: I love that guiding principles. I'm going to take that on.
Speaker 1: I got to find out with my starting five and.
Speaker 2: It can evolve.
Speaker 3: But I think it's so much of who you are
Speaker 3: at your core. YEA, that like that's important. Like another
Speaker 3: one now is Atlanta. You know, I had had opportunities
Speaker 3: to leave Atlanta and my daughter was like, uh uh,
Speaker 3: I'm not leaving Atlanta, and so I I'd love to
Speaker 3: travel and yeah, you go places. And so at some point,
Speaker 3: like another opportunity came and she was like no, Mom,
Speaker 3: And I said, you know what, you didn't ask to
Speaker 3: be here. Yes, And if I could do anything by
Speaker 3: just having you stay here because you love this as
Speaker 3: your own, I can make that sacrifice. So like a
Speaker 3: silent six is being in Atlanta. If it's work related, ya,
Speaker 3: that's important personally. Yeah, speaking of motherhood, you are an
Speaker 3: amazing mom.
Speaker 1: And Marley, when I tell you she is true to
Speaker 1: herself is so so baby. When I tell you she's
Speaker 1: very matter of fact, she is not fake. No, Like
Speaker 1: I love that child. She was like, you did a
Speaker 1: really good job. I would say, she's so the truth.
Speaker 1: Sometimes I'm like a little less truth, little less true.
Speaker 1: Bring it back, bring it back right. When you talk
Speaker 1: about work, life, harm and having a child, how do
Speaker 1: you find harmony with everything that you have going on?
Speaker 2: I see you bring her the game, sometimes against her will.
Speaker 1: Sometimes sometimes she doesn't, like I do not want to
Speaker 1: do you understand who your mother is?
Speaker 2: She eats, she's ready to go. That is her. That
Speaker 2: is so funny.
Speaker 1: But how do you find harmony and everything that she
Speaker 1: have going on with the motherhood?
Speaker 3: You know, she is my first priority, and I'll tell
Speaker 3: everyone if I have to leave because she just started volleyball.
Speaker 3: She tells all her friends that her parents forced her
Speaker 3: to pick a sport, and I was like, okay, you
Speaker 3: picked this one right. But I really keep her first
Speaker 3: and so for as many things. And you know, her
Speaker 3: dad and I we co parent really well, and I'm
Speaker 3: grateful for that. That's good, but it's so much like
Speaker 3: I we'll think of all this stuff I have to do.
Speaker 3: And I was telling a friend of mine, I often
Speaker 3: ask her, how can I.
Speaker 2: Be a better mom to you?
Speaker 1: Wow?
Speaker 3: And I've asked her since she was really young, and
Speaker 3: she'd be like, you can give me more candy, like
Speaker 3: it was real, it was a real kid, Like right now,
Speaker 3: she's like no, mom, like you're good or helping her
Speaker 3: sort feelings that she has, or you know, she's like,
Speaker 3: you can make you can be less cringe when you
Speaker 3: drop me off at school, And I was like how,
Speaker 3: I'm like, oh, I turn it down the volume at
Speaker 3: a song. I really like to embarrass you. I'm like, no,
Speaker 3: I'm going.
Speaker 2: To be cringe. That's that's what it is.
Speaker 3: But just to like being able to communicate with her
Speaker 3: and make sure that we're good at some point, you know,
Speaker 3: like I recently started an entrepreneurial endeavor and I asked her.
Speaker 3: She's like, you know, you work a lot now or
Speaker 3: you're always tired. And I'm glad because she gives me
Speaker 3: perspective of gaps that I don't even see that I have.
Speaker 3: And I'm like, okay, so how can I have the balance?
Speaker 3: And I'm like Okay, So note to self. I need
Speaker 3: to put work away and when I have time with her,
Speaker 3: like make that focused time. And she's like, hey, we
Speaker 3: watch a movie together. Sometimes I'm like, yeah, put it on,
Speaker 3: come here. But you're correct, so I'm like, you know what,
Speaker 3: like stop that, like just sit with her and be
Speaker 3: there because you have a couple hours she's going to bed.
Speaker 3: And so it's just trying to be more intentional about things.
Speaker 2: But it's tough. Yeah, I can imagine.
Speaker 1: Yeah, speaking of taking on new professional endeavors, how has
Speaker 1: that been?
Speaker 2: Let's talk about it. I'm excited.
Speaker 1: I actually went you had for Vita Hell, yes, and
Speaker 1: I do want you to explain what it is because
Speaker 1: it's fascinating. Like I went to your facility and we're
Speaker 1: actually going to go there too. But I went to
Speaker 1: the facility and it was absolutely amazing, next level, like futuristic, amazing.
Speaker 2: Thank you.
Speaker 1: Yeah.
Speaker 3: And so myself and not my business partner, doctor Trevor Turner,
Speaker 3: we opened up a wellness center in Atlanta and Buckhead
Speaker 3: and it's all around longevity and like orthopedics, but really,
Speaker 3: how can you live as well as you can for
Speaker 3: as long as you can?
Speaker 5: Yes?
Speaker 3: And having all of these different modalities or services that
Speaker 3: we offer to do that.
Speaker 2: And you know, I was experienced wellness.
Speaker 3: My mom was a nurse, as I mentioned, an orthopedic
Speaker 3: nurse iron and you know, someone brought an idea to
Speaker 3: me around like hey, how do we you know, could
Speaker 3: we do something like this? And doctor Turner and I
Speaker 3: were introduced and we were like, okay, if we were
Speaker 3: to do this, like I want to be able to
Speaker 3: inform people of all of these things that have been
Speaker 3: in Hollywood and things like therapeutics of exchange where people
Speaker 3: are taking all the microplastics out of their blood, like
Speaker 3: that's something that's like only billionaires do that, but actually no,
Speaker 3: it's pretty affordable and you know you can do that here.
Speaker 3: People don't talk about it, and especially in the black community.
Speaker 3: So for me personally in being an investor, initially I
Speaker 3: was like, I'm gonna be a silent investor just in
Speaker 3: the background, and then that quickly changed, and I'm.
Speaker 1: Glad it did, because you say, our community does not
Speaker 1: know about these things. I wouldn't have known about it
Speaker 1: if it wasn't for you, So thank you for not
Speaker 1: being silent.
Speaker 3: Well, you know, and I'm you know, God put you
Speaker 3: in places where you did it like this was never
Speaker 3: my This was not my idea to be where I
Speaker 3: am as a part of this business. But you know,
Speaker 3: things changed and it made it so that was the opportunity.
Speaker 3: And I was like, there's clearly a reason, and I'm
Speaker 3: going to walk in it and you know, to the
Speaker 3: best I can as this vessel. Yeah, and so it's
Speaker 3: amazing because now we just had an open house on
Speaker 3: Saturday and people came in and we learned about we
Speaker 3: have IV therapy, we have an AI robotic massage table
Speaker 3: which it's called Escape.
Speaker 2: People love it.
Speaker 3: Oh, literally this robots giving you a massage. They learned
Speaker 3: all the different massage techniques and I mean I've done
Speaker 3: it a bunch of times and I'm like, it really
Speaker 3: is good. It is in ways that you're like, oh, I.
Speaker 1: Didn't know what to expect, but it was amazing. I
Speaker 1: felt really good after words.
Speaker 2: Relax. It is.
Speaker 3: And so even as an owner in Pravida, you know,
Speaker 3: I decided to invest in an executive physical because it's
Speaker 3: very much what it's kind of the crux of everything
Speaker 3: that we do. Get all this data about yourself, whether
Speaker 3: it's genomics, whether it's your gut health, understanding what vitamins
Speaker 3: you're deficient in, and not just taking random supplements, but
Speaker 3: taking supplements that really are for you based on your deficiency.
Speaker 3: I love that you all do the IVY cocktail.
Speaker 1: Yeah, all the vitamins that you need, not just pumping
Speaker 1: you with random stuff.
Speaker 3: And then for people that may not want IVS, we
Speaker 3: have a partnership with Vitamin Labs. We'll make supplement packets
Speaker 3: for you, personalized below what you need. You have an
Speaker 3: amazing head of imaging and so we have a Texa
Speaker 3: scanner that tells you about your bone density.
Speaker 2: Oh I did that. I had the bones of a
Speaker 2: thirty year old. Okay.
Speaker 1: He was like, you don't have any there's no like, no, yeah,
Speaker 1: none of that in your future.
Speaker 2: I was like, come on, lord, you know, but there's
Speaker 2: so many things about yourself you don't know.
Speaker 3: So as a part of our executive physical Word Pernuvo partner,
Speaker 3: if you've see in Perneuvo you get a full body
Speaker 3: MRI and I just didn't.
Speaker 2: Coming to do that.
Speaker 1: I wanted I've been wanted to do that because that
Speaker 1: was something that the wealthy was doing to kind of
Speaker 1: get ahead of cancer or know their ailment.
Speaker 2: You have stage one cancer.
Speaker 3: Some people may have brain aneurysms and walk around and
Speaker 3: be unaware. And so the idea of preventative health is
Speaker 3: something that you know, in America, we're just so used
Speaker 3: to reactionary. Time has to go wrong, it's really then
Speaker 3: you're then you're sick, and now you're in the system
Speaker 3: trying to get well. Yeah, and so for us, the
Speaker 3: whole idea of prevention and they can it personalized.
Speaker 2: To you is really really where we are and then predictive.
Speaker 3: So a lot of it is the data and ultimately,
Speaker 3: if you come in and you you know, use our services,
Speaker 3: you know.
Speaker 2: More about yourself than your primary care positional. Yeah, that's amazing.
Speaker 2: It's crazy.
Speaker 1: I did not know my mother passed away from a
Speaker 1: brain aneurysm. I had no idea those skins would actually
Speaker 1: help with that too, because I had before. Probably I
Speaker 1: haven't had lately, and I don't know if it's because
Speaker 1: of like work stress when I'm working, like when I'm
Speaker 1: filming and stuff.
Speaker 2: But I was having these really bad dizzy spells and.
Speaker 1: I was like, because when people can have brain amurges
Speaker 1: and not even know it, that's literally crazy, no idea. Yeah,
Speaker 1: and I know it's not hereditary, but like to hear
Speaker 1: that this can actually let me know like what's going
Speaker 1: on there in my brain as well.
Speaker 2: I definitely got to do it now.
Speaker 3: Yeah, I mean and doctor Turner is phenomenal and then
Speaker 3: so much.
Speaker 2: I mean, people we talked about like shoulder injuries. Yeah,
Speaker 2: hip I got back problem.
Speaker 3: Yeah, because I was like, girl, I was like, I
Speaker 3: don't know what's going on.
Speaker 2: With my spine. I think I got a slip.
Speaker 1: Miss You're like, come over and I'm fine now, but
Speaker 1: now my thumb. I was like, I don't know what
Speaker 1: is going on. After forty it's like everything just start
Speaker 1: kicking breaking down.
Speaker 3: I'm not with you, but this has truly been helpful
Speaker 3: for me, even just to know where you are for
Speaker 3: a baseline and be able to go back. Absolutely, I'm
Speaker 3: grateful for it. We're just starting out, and so the
Speaker 3: goal is really Grope. We want people to come in
Speaker 3: and learn about it and take a tour and say
Speaker 3: but you know, ultimately like I want for Vida Health
Speaker 3: everywhere in the state, and that's you know, the long
Speaker 3: term vision, and you know, I hope that if we're
Speaker 3: doing things the right way and you know, treating people
Speaker 3: well and really ultimately helping them making impact on lives.
Speaker 1: Right, that's where we'll go. I love that, and I
Speaker 1: think this is a good time to go.
Speaker 2: Should we go over there. Let's do it. Let's do it.
Speaker 2: We'll finish this at for Vida Health. We're going on that.
Speaker 7: You and your baby Ragusa, welcome to for Vida Healthy.
Speaker 2: Hey, ladies, this.
Speaker 3: Is our amazing teams Trenise and Andy.
Speaker 5: Yeah we met before. Thank you.
Speaker 1: Happy to be here, Happy to bring my key to
Speaker 1: positive city community here so we can learn more about
Speaker 1: Pavida Health. Super excited for my dear friend Melissa, and
Speaker 1: excited to show them everything you guys have to offer
Speaker 1: because it is definitely next level futuristic.
Speaker 5: That's why I was telling her.
Speaker 1: I was like, it's just a futuristic experience. So excited
Speaker 1: to see all you guys have to offer.
Speaker 3: Cool, let's do it.
Speaker 5: Let's get it a lot.
Speaker 6: So as we come back through this store, past the
Speaker 6: massage room, you're gonna see two kind of large medical
Speaker 6: interventions on the right.
Speaker 5: First one over.
Speaker 6: Here is a table we use for diagnostics called dexa
Speaker 6: scanner for the ability to tell you about bone density,
Speaker 6: which is huge, especially as females age. We really focus
Speaker 6: on the prevention of osteopenia and osteoporosis, which is a
Speaker 6: major factor on how well people are moving and continue
Speaker 6: to move by avoiding fractures and.
Speaker 5: Their hipp ands.
Speaker 6: Fine that the bones, Yes, it's like you're probably yeah,
Speaker 6: you're blessed of good habits and probably good genetics as well.
Speaker 4: Ye.
Speaker 6: That leads us to the next port, which is body composition.
Speaker 6: So DEX is the gold standard for body composition, which
Speaker 6: is great. It tells us not just about where your
Speaker 6: muscle is and where your fat is, but also about
Speaker 6: a hidden piece of fat that you can't see on
Speaker 6: the surface called visceral adipose, which is the fat around
Speaker 6: your organs, which almost acts like a hormone that secretes information.
Speaker 6: And so we always pay attention to how much fat
Speaker 6: and how much muscle people have so that they can
Speaker 6: be resilient in age in a healthy way. But making
Speaker 6: sure that we don't have a lot of fat around
Speaker 6: organs is really really critical, and we would treat patients
Speaker 6: differently depending on if there was a lot or a.
Speaker 5: Little of that.
Speaker 6: So as we move kind of past that room, if
Speaker 6: you look over here on the left side, this machine.
Speaker 6: You may have seen an ICU before. It's called a
Speaker 6: TPE or therapeutic plasma exchange. And we've got emerging data
Speaker 6: now that shows there's no other tool in medicine that
Speaker 6: really reduces mold, heavy metals, pesticide, srbosides, and now microplastics
Speaker 6: all together in a single session. We have some patients
Speaker 6: who are coming because there was an Italian study that
Speaker 6: showed you could reduce cognitive decline and like, for me,
Speaker 6: in my face, that's really important. I had a grandfather
Speaker 6: with Alzheimer's grandmother.
Speaker 1: Yeah, when we talk about microplastics, there's a lot of
Speaker 1: studies around drinking from plastic bottles and even microwaving plastics.
Speaker 1: Is that the type of microplastics that you're talking about?
Speaker 6: Details removed, Yes, And we're finding that they're hidden in
Speaker 6: places maybe we wouldn't even expect. So I could ask
Speaker 6: for a paper cup, but it turns out the paper
Speaker 6: cup is lined with plastic on the inside. So and
Speaker 6: even if I ask for a glass bottle, I heard
Speaker 6: it about the plastic all the cap right, So I
Speaker 6: heard that exactly, and we to what extent those cause disease.
Speaker 6: We're just scratching the surface. But I'll give you one example.
Speaker 6: When we do heart surgery and we take plaques out
Speaker 6: of people's heart, we're finding that microplastics are embedded in
Speaker 6: some of those plaques. So the degree to which they
Speaker 6: cause either disease that we don't think about or disrupt hormones,
Speaker 6: et cetera, those are things that we're still studying and
Speaker 6: learning about in medicine, but I think a lot of
Speaker 6: people are becoming more attuned to how significant they really
Speaker 6: may be.
Speaker 2: Yeah, so what is there prices? You draw the blood out,
Speaker 2: it go through.
Speaker 6: So this would be staffed by a nurse who's done
Speaker 6: this a bunch of times and is excellent because she
Speaker 6: stuck me in.
Speaker 5: She did a great job. Was a painless insertion.
Speaker 6: But you get two big ivs started, and so one
Speaker 6: of those ivs would take out your blood in your plasma.
Speaker 6: It would filter out the dirty plasma with all the
Speaker 6: inflammatory factors in it, and then it would put your
Speaker 6: blood back into your body and the same basically procedure. Okay,
Speaker 6: got it. Yeah, I'd like this experience, so have I.
Speaker 6: But we had a patient who came in Actually he
Speaker 6: wore VR goggles the whole time, so he just hung
Speaker 6: out for a couple hours and got his TPE and
Speaker 6: then took off.
Speaker 5: Deal.
Speaker 6: There's no real yeah, and no real recovery time associated
Speaker 6: with it, but you know, I would say afterwards, I
Speaker 6: kind of felt like I did a hard workout, so
Speaker 6: really Yeah, So I took one night off and I
Speaker 6: was back in the gym the next day.
Speaker 5: Good time. Yeah. Yeah.
Speaker 6: As we keep moving this way, you'll see this semi
Speaker 6: region hyperbaric oxygen chamber. Hyperbaric oxygen kind of became known
Speaker 6: for treating divers who had injuries that stayed.
Speaker 5: Down too long under the ocean.
Speaker 6: Yeah. I supervised the chamber in Florida years ago, and
Speaker 6: then we got interested in it because it improves wound
Speaker 6: heealing really well. So for me, if I'm doing any
Speaker 6: kind of orthopedic procedure for a patient, or especially here
Speaker 6: for our skincare patients, if they come to get chemical
Speaker 6: peels or micro needling or maybe a filler of botox,
Speaker 6: being able to push oxygen under some pressure underneath the
Speaker 6: skin while you have a quote fresh wound a lot
Speaker 6: of times enhances your outcomes, And so we pay attention
Speaker 6: to that because we always say there's a good way
Speaker 6: to treat patients. There's a better way, and there's a
Speaker 6: best way, and really what we're trying to do.
Speaker 5: Is give everybody the best way every time they come in. Yeah,
Speaker 5: as we.
Speaker 6: Keep moving to the side, there's an IV therapy suite.
Speaker 6: You probably familiar with IV therapy because there's a lot
Speaker 6: places that do it. One thing that's unique about how
Speaker 6: we do it is every IV a patient gets here
Speaker 6: is a prescription from me, and that that prescription is
Speaker 6: really based on your unique micronutrient profile.
Speaker 5: So that means the kind of.
Speaker 6: IV you're getting is going to be different from what
Speaker 6: I would get or molistaly because it's going to be
Speaker 6: tailored to your specific physiology, right, and we prevete on
Speaker 6: the mission as always personalization, So we want you to
Speaker 6: have the most effective IV you could get every time
Speaker 6: if you.
Speaker 5: Have a need for that type of therapy.
Speaker 6: Okay, And then as we keep moving down the way,
Speaker 6: we have this kind of very bright light fancy room
Speaker 6: which is aesthetics are done. My room is as a
Speaker 6: little more basic as we as we're doing ORTHO, it's
Speaker 6: a little more straightforward. But this device is called a fluoroscope,
Speaker 6: and so if we have to do an advanced procedure
Speaker 6: for somebody's spine or joints. This giant sea allows you
Speaker 6: to rotate around the body and that allows me to
Speaker 6: capture essentially a three dimensional picture. So it enables me
Speaker 6: to be very very safe in the event that I
Speaker 6: need to do a procedure. It also enables me to
Speaker 6: be highly accurate. So anytime we want to treat something,
Speaker 6: it needs to be guided by an image so we
Speaker 6: know that we're.
Speaker 5: Hitting the right target.
Speaker 6: So we do have a source of doing that without radiation,
Speaker 6: and that is this big ultrasound machine that you see
Speaker 6: over here. I use ultrasound for a couple of other
Speaker 6: purposes to diagnose as well. So a lot of us
Speaker 6: sometimes think that the best way to get a picture
Speaker 6: done is to get an MRI, and MRIs are great
Speaker 6: for some things, but there's still pictures. And so if
Speaker 6: a patient comes in, sometimes they'll say I'm hurting. I'm hurting,
Speaker 6: and I had an MRI and it said I was normal,
Speaker 6: And so I'll say, well, let me put the ultrasound
Speaker 6: probe on your shoulder or whatever it is and watch
Speaker 6: you actually move. And sometimes we pick up on things
Speaker 6: that we would miss with a still picture, like an MRI,
Speaker 6: so ultrasound gives us an advantage in that regard. And
Speaker 6: then you know, we have a tech come in once
Speaker 6: a week, and nice thing about that is she's trained
Speaker 6: to do heart, liver, kidney, breast overy, pelvis, prostate, et cetera. So,
Speaker 6: especially if someone's coming in here to get surveillance for
Speaker 6: any kind of hormone replacement therapy, we can look at
Speaker 6: all the quote risk factors and really minimize them however possible.
Speaker 4: Right.
Speaker 1: Yeah, I recently went and got a breast exam, did
Speaker 1: the normal exam, and they called me back for a
Speaker 1: second look, and it was the ultrasound that they were
Speaker 1: able to really get a good look.
Speaker 5: So I understand what you're saying, So let me take
Speaker 5: the ultrasound.
Speaker 2: Yeah, I have to help you get a better look
Speaker 2: into things.
Speaker 6: Yeah, And in the United States, I think approximately forty
Speaker 6: percent of women have done spreast tissue that requires ultra
Speaker 6: something and they all get callbacks. And of course, when
Speaker 6: you're in the patient and you go get a scan
Speaker 6: done and they call you back, it makes you nervous.
Speaker 1: Right an, I was filming when I got that callback,
Speaker 1: So on top of like the anxiety and pressures of work.
Speaker 1: Then it's also like do I have cancer? You know,
Speaker 1: and it's never the call that you want to get.
Speaker 1: But as a patient was also like, why don't you
Speaker 1: just give if you know I have bitsbruash tissues, just
Speaker 1: give me an ultrasound instead of taking me through all.
Speaker 5: That, right right? So yeah, so we do use ultrasound
Speaker 5: for that.
Speaker 6: And then and then there are some patients who let's
Speaker 6: say they have a family history of a particular kind
Speaker 6: of cancer or let's say an aneurysm or something that's
Speaker 6: otherwise hard to detect. We will offer them. We have
Speaker 6: a contract with Pernuvo so they can go get full
Speaker 6: body MRIs for surveillance.
Speaker 1: I just learned that. I knew that you could find
Speaker 1: out if you may have cancer in any stage with
Speaker 1: the Pernuvo scanning. But my mother passed away from a
Speaker 1: brain aneurysm. So when she told me today, I was like, Okay,
Speaker 1: I really need to get it because I don't know
Speaker 1: you could also see that if I've had an aneurysm before,
Speaker 1: that's crazy.
Speaker 6: We have actually a patient in our practice is signed
Speaker 6: up as a member, had a similar story. You know,
Speaker 6: her mother had passed for that and actually found a
Speaker 6: really really tiny one. Right, But now she knows and
Speaker 6: at least she has the opportunity to do something about
Speaker 6: it before it becomes severe. Right, So very much about
Speaker 6: empowering people with data. The more data you have, I think,
Speaker 6: the better you can prepare and make better decisions.
Speaker 5: Absolutely that all right, Doug.
Speaker 1: This is my favorite part. One of my favorite parts
Speaker 1: of your facility is the escape massage.
Speaker 5: This thing is is crazy. I don't think people are ready.
Speaker 6: We were very proud to roll this out. So we're
Speaker 6: our first people in Georgia to have one.
Speaker 1: So today we have big fella.
Speaker 5: He is in here.
Speaker 1: He is about to get a massage. Are you guys ready? Hey,
Speaker 1: big fella, it's so funny.
Speaker 3: We are all right.
Speaker 1: So they're going to show you how this is done.
Speaker 1: Because you're hear of the shot. There you go, never
Speaker 1: took it back to the camera, bright, All right, keep.
Speaker 4: All of that.
Speaker 7: He's gonna give you.
Speaker 4: Is gonna give you a tutorial, alrighty. So you already
Speaker 4: have your clothes on, which are perfect. You'll lay on
Speaker 4: the table on your stomach and your face will go
Speaker 4: in the face rest. Once you get on the table,
Speaker 4: there's gonna be a full onboarding process for you because
Speaker 4: it's as welcome with it'll do a body scan. You
Speaker 4: can change the bolster setting, the headdress, and the arm
Speaker 4: rest setting, all with the touch of a button. You
Speaker 4: can change the pressure, the music that plays, and even
Speaker 4: the video that plays on screen. All right, no problem.
Speaker 6: Yeah, So, because we capture so much data on each patient,
Speaker 6: typically we use a screen like this that enables us
Speaker 6: to put all the things up at one time, and
Speaker 6: that makes it easily more understood and visualize so that
Speaker 6: you don't leave thinking, well, gosh, they told me so
Speaker 6: many things and.
Speaker 5: Now I've lost right.
Speaker 6: So you can see a bunch of different kinds of data,
Speaker 6: and we call this concept to the digital twin. So
Speaker 6: if you look up here, there's two different sets of
Speaker 6: DNA on the far left side we would typically get.
Speaker 6: One is the DNA that you would use from your
Speaker 6: saliva and that's what your mom and dad gave you,
Speaker 6: and the other is actually the DNA of the little
Speaker 6: microbes that inhabit your colon, and we call that the microbiome.
Speaker 6: There's been a lot of evidence about how the interaction
Speaker 6: between the bugs that live in your gut affect your
Speaker 6: immune system and your brain in particular, and so we
Speaker 6: use that as a way to stratify risk. We do
Speaker 6: draw blood and look at micro nutrients. So anybody who
Speaker 6: gets a medicine or a supplement here is getting it
Speaker 6: because we test it in such a way that we
Speaker 6: know your unique.
Speaker 5: Prescription is unique to you.
Speaker 6: We do get exercise data and so you see that
Speaker 6: guy on the bike that's called Yu.
Speaker 1: No, I gotta do it again.
Speaker 6: Great, it's just well, we'll have to get the music
Speaker 6: a little more hardcore. But yeah, So that tells us
Speaker 6: about how well you breathe in oxygen, how well you
Speaker 6: pump it to your muscles, and then how well your.
Speaker 5: Muscles use it.
Speaker 6: And it used to be we used votwo max for
Speaker 6: athletes who are trying to win races. But we also
Speaker 6: found that for like during COVID, for example, if you
Speaker 6: wanted to be the person who is super sick and
Speaker 6: you wanted to get out of the hospital and get
Speaker 6: off a ventilator, well, it turns out having a higher
Speaker 6: VO two max predicted your survivability in a better way.
Speaker 6: So on the one hand, it's applicable to pro athletes,
Speaker 6: but on the other hand, it's applical for everybody, Yeah,
Speaker 6: who wants to just have a good quality of life
Speaker 6: and a good health span.
Speaker 5: Can I ask you something treating our COVID.
Speaker 1: Have you noticed a rise in people with breathing issues
Speaker 1: after COVID? Because I know, for me, I'm implementing like
Speaker 1: running into my workout schedule now or workout regimen now,
Speaker 1: and for a while, like I could barely like keep up.
Speaker 5: I was like cutting it off.
Speaker 3: I was like, this is too much.
Speaker 1: Just even breathing was hard, and even with singing, like
Speaker 1: I can't hold my breath for as long as I
Speaker 1: used to. And I'm wondering if COVID had any type
Speaker 1: of implications on that.
Speaker 6: We've definitely seen some patients have longer term pulmonary scarring,
Speaker 6: some little scars on the end side of their lungs,
Speaker 6: depending on how they responded in the severity of the
Speaker 6: disease they had. But you can train that, right, So
Speaker 6: the important part is one recognizing it. And it sounds
Speaker 6: like you have some insight because you're working out all
Speaker 6: the time, so.
Speaker 5: You notice the difference.
Speaker 6: Yeah, right, But then we could test for it, and
Speaker 6: we could program the way that you work out in
Speaker 6: such a way to optimize how much volume you take
Speaker 6: in and out when you breathe and hopefully get you
Speaker 6: past that limitation so you don't notice it.
Speaker 1: Yeah, it's a lot better now, but I know it's
Speaker 1: like the last two minutes of my move today, my
Speaker 1: heart was like it felt almost like constricted, like it
Speaker 1: was like like it hurt.
Speaker 6: I was like, well, we'll book your VIA two next test.
Speaker 1: Nice whatever you're yeah.
Speaker 5: Yeah.
Speaker 6: So we do use images, which we talked about a
Speaker 6: little bit. So you see the dexa scan here, ultrasound
Speaker 6: that we talked about over here, and the way we're
Speaker 6: using ultrasound is typically to get an actual picture of
Speaker 6: the inside of.
Speaker 5: Your blood vessels.
Speaker 6: So you know, you draw a cholesterol panel and it's like, well,
Speaker 6: maybe you got black in your arter ease. Maybe you don't,
Speaker 6: we don't really know, but if you take a picture
Speaker 6: of it actually look inside, we can be very confident
Speaker 6: and then the discussion about how we minimize cardiac risk
Speaker 6: becomes much better informed. And you see the whole body
Speaker 6: MRI over here on the right side, which we talked about.
Speaker 5: And we do use some data for wearables.
Speaker 6: So for example, I think Melissa's wearing a glucose monitor
Speaker 6: right now, Melissa is not a diabetic, but we're learning
Speaker 6: about the kinds of food she eats and the order
Speaker 6: in which she eats, and how it affects how you
Speaker 6: release glucose and insulin and how you recover from workouts.
Speaker 6: So we find a lot of meaning from that data.
Speaker 6: And when you put it all together, Really the goal
Speaker 6: is that you know so much now about your individual
Speaker 6: physiology you become the master of them.
Speaker 5: Right. Yeah.
Speaker 6: And there was a paper published related to microbiome called
Speaker 6: the American Gut Project.
Speaker 5: There's a term they used in that paper.
Speaker 6: Called citizens scient Test, and I was like, well, I
Speaker 6: want every patient who comes in the store to become
Speaker 6: a citizen scient test because when they're informed by that
Speaker 6: kind of data, you can make the best decisions for yourself.
Speaker 1: Well, this has been amazing, very informative. I'm glad we
Speaker 1: got to come and share your facility with people. I
Speaker 1: think the older I get, the more I am being
Speaker 1: more cognizant of my health and making sure I'm taking
Speaker 1: the proper steps. And especially with this last demonstration, it
Speaker 1: shows you so much. I recently went to the doctor
Speaker 1: because every time I go for my annual I get
Speaker 1: blood taken to like around nine panels of blood taken
Speaker 1: to really see what's going on when I'm defishing in
Speaker 1: and came back.
Speaker 2: That I was borderline diabetic.
Speaker 1: Yes, so when you said you're in the Glue Coast monitor,
Speaker 1: I was like, hmm, that may be something I need
Speaker 1: to do as well, just to make sure that those
Speaker 1: levels are changing. I recently took on fasting this month
Speaker 1: and I was doing a sixteen to eight or yes, yes,
Speaker 1: six to eighteen yeah, in a manifesting windows so eighteen
Speaker 1: hours I'm not eating, and then up from twelve to
Speaker 1: six I'll eat. I wanted to ask you how sustainable
Speaker 1: is it? Can that be a lifestyle or is that
Speaker 1: something that you shouldn't try to do.
Speaker 6: No, I think it's been sustainable for a lot of people.
Speaker 3: For me.
Speaker 6: You know, we use like and Melissa know something called
Speaker 6: a fasting mimicking diet, which is like a five day protocol.
Speaker 6: We see other people who do twelve twelves. We see
Speaker 6: people who do other intervals besides sixteen eight. I've had
Speaker 6: people do one meal a day, which I would not
Speaker 6: be good at doing, but some people really like that, right,
Speaker 6: So I do think.
Speaker 5: There's a lot of data to support that. And if
Speaker 5: you find that it fits your lifestyle.
Speaker 1: I have found that I have so much energy. I
Speaker 1: don't know what that is on it's come resting more.
Speaker 5: I'm going to bed.
Speaker 1: Earlier and waking up earlier and making sure I work
Speaker 1: out every day.
Speaker 2: But this is my second week, and.
Speaker 1: Normally around twelve one o'clock or even like around sometimes
Speaker 1: around at two three o'clock window, I'll feel a crash coming.
Speaker 1: And I have not felt that in this past two weeks.
Speaker 1: I used to joke around saying it was nap time
Speaker 1: like that when we were.
Speaker 5: In school where we have to go to sleep.
Speaker 1: I was like, maybe this is just kind of carried
Speaker 1: on into adulthood. But I feel like it was my
Speaker 1: eating habits and even my schedule and not resting enough.
Speaker 1: But I did want to know if that's something that's sustainable.
Speaker 6: Yeah, And I think to your point, if you were
Speaker 6: to study that phenomenon you just described with a glucose monitor,
Speaker 6: what you would probably find, and I know this from
Speaker 6: personal experience, is that time when you felt like it
Speaker 6: was nap time, it's probably because you had a big
Speaker 6: glucose swing up and then a big swing the opposite
Speaker 6: way after your insulin was released. So it's that low
Speaker 6: period that gets you feeling like, oh, it's after lunch
Speaker 6: and men a coma.
Speaker 5: Yeah.
Speaker 6: Right, but it sounds like you're, you know, mastering your
Speaker 6: own faith because with the sixteen eight window, it sounds
Speaker 6: like you're not having the crash, which is great.
Speaker 1: Yeah, that's crazy. So since we got here, I had
Speaker 1: my lunch with me. As soon as it strike the
Speaker 1: clock strikes club, I was like, because I didn't want
Speaker 1: to be in here, like, oh no, I'm sorry.
Speaker 3: You know what's so interesting is I told you as
Speaker 3: you know, becoming a part of Pravita, I decided to
Speaker 3: get an executive membership for myself to do the executive physical.
Speaker 3: So doctor Turner mentioned, I've never worn a glue coast monitor.
Speaker 2: My mom was diabetic my entire life.
Speaker 3: She actually had your stational diabetes when she had me. Wow,
Speaker 3: And so I've always seen her shooting slant and just
Speaker 3: that was the norm. So putting on this glue coast monitor,
Speaker 3: I was telling dow to Turner. The first week I
Speaker 3: had it, those swings up down that time, I saw it,
Speaker 3: and then I did a five day the Prolo fast
Speaker 3: and it was even the entire time while I was
Speaker 3: fast and I felt amazing and I'm like wow, he said,
Speaker 3: it was like, now you have the data and it
Speaker 3: shows you sleeping better, like all of the things connected.
Speaker 3: So understanding like how fasting and the benefits of that,
Speaker 3: but also seeing how it impacts those are things I
Speaker 3: would have never been privy to really understanding with the
Speaker 3: data behind it without going through this process.
Speaker 1: So the glue coast monitors, it's something that you like
Speaker 1: have to like super tiny did her right here?
Speaker 4: Not?
Speaker 5: He had to put a on for me. I was like,
Speaker 5: I can't do it.
Speaker 3: I was like, oh, I didn't feel it.
Speaker 5: Oh, it's so easy. Maybe when you don't know, you
Speaker 5: don't know. Yes, that's a normal feeling. How long do
Speaker 5: you keep it on?
Speaker 3: The one that we have last for fifteen days, so
Speaker 3: you know you can do it once, you can do
Speaker 3: it twice. But being able to see over time and
Speaker 3: then you can take a picture of what do you
Speaker 3: eat so you understand where.
Speaker 2: Those highs and lows come from.
Speaker 5: Right, And then for me, I wore it.
Speaker 6: I mean I was still doing crossfits, I was doing
Speaker 6: pull ups and overhead squats. Didn't interfere with me at all.
Speaker 6: And then of course when people around you see you
Speaker 6: doing it, they're like, what is that?
Speaker 5: Yeah, yeah, I want that, right, I want.
Speaker 6: Michael Goes to be better than yours. Good competition, right,
Speaker 6: But it becomes a team, and I think, you know,
Speaker 6: people engaged in a common pursuit, they hold each other
Speaker 6: accountable and that community.
Speaker 5: Is very powerful. Absolutely, and that's really what we're here
Speaker 5: to create, is powering community. Yeah, I love it.
Speaker 1: Yes, So tell the people where you guys are, where
Speaker 1: they can find you. We want to say as many
Speaker 1: people as we can your way so that we all
Speaker 1: can live a bit better, healthier lifestyle.
Speaker 5: Thank you so much.
Speaker 4: Yeah.
Speaker 6: We're on the south side of Buckhead, close to Piedmont
Speaker 6: Atlanta Hospital. I address eighteen oh one Peachtree Street, Northeast
Speaker 6: Sweet one fifty. We have a beautiful video about how
Speaker 6: to come in if you're coming in for the first time.
Speaker 5: I'm free parking, so that's great.
Speaker 3: We love reparking parking in Atlanta.
Speaker 2: Fafriena dot com.
Speaker 3: We're on Instagram, We're on Facebook, we're on LinkedIn. You
Speaker 3: can see all the information testimonials. I think the people
Speaker 3: who are coming in are really having an impact and
Speaker 3: a stoptor trying to mention we're trying to create that community.
Speaker 3: So thank you for coming. You are now part of
Speaker 3: our community.
Speaker 5: I love it. Thank you guys so much, Thank you
Speaker 5: so much. I appreciate it.
Speaker 1: Hey, guys, we just finished our very first kifts Field trip.
Speaker 1: I hope you all had an amazing time touring the
Speaker 1: Parvida Health Facility with me. I know I did, I've
Speaker 1: been there before, but today I learned so much more.
Speaker 1: What I want you, guys to focus on is getting
Speaker 1: in front of your health issues versus trying to catch
Speaker 1: up with them.
Speaker 2: All right in the meantime in between time.
Speaker 1: Keep it positive, sweeties, and remember share this episode with
Speaker 1: someone who use a little positivity.
Speaker 2: Have a good one. See you next time.