WEBVTT - Work Life Harmony w/ Melissa Proctor 

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<v Speaker 1>Calling all my sweeties to the forefront. I'm your host,

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<v Speaker 1>christ and this is the keep it Positive Sweetish show. Hey,

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<v Speaker 1>k his family.

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<v Speaker 2>I am so.

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<v Speaker 1>Excited about this episode because I have my dear friend,

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<v Speaker 1>Melissa Procter with me. Melissa is the CMO of the

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<v Speaker 1>Atlanta Hawks and she is the co founder of Perveta

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<v Speaker 1>Health here in Atlanta, Georgia. Guys, we've known each other

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<v Speaker 1>for a few years. What it feels like forever his family,

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<v Speaker 1>Please give a very warm sweetie welcome to Melissa Proctor. Melissa,

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<v Speaker 1>finally we got you here. Thank you so much. I

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<v Speaker 1>know you are busy this time of year or all

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<v Speaker 1>the time. You're a mother and a businesswoman, so I

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<v Speaker 1>don't think there's every moment where you're not busy.

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<v Speaker 2>So thank you.

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<v Speaker 3>First of all, thank you so much for having me

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<v Speaker 3>as a fan of the show and the fact that

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<v Speaker 3>I've seen so many episodes.

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<v Speaker 2>I am honored to finally be here. Thank you so much.

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<v Speaker 2>Thank you. I appreciate your support.

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<v Speaker 1>You came to my first live show, you watch you

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<v Speaker 1>let me know that you've watched the episode, so I

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<v Speaker 1>appreciate it.

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<v Speaker 2>Thank you.

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<v Speaker 3>Yes, so we met like three years ago, which feels

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<v Speaker 3>like an eternity. We're both like it was way longer

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<v Speaker 3>than that.

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<v Speaker 1>I think it's about three years ago doing the BMW

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<v Speaker 1>un Court series, and immediately we hit it off, like

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<v Speaker 1>we were locked in from that day on. And what

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<v Speaker 1>I love about you is that you've always been a

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<v Speaker 1>dreamer like me. From a very young age. You had

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<v Speaker 1>all these big dreams that probably seemed so outlandish to

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<v Speaker 1>people who heard it right. You wanted to be the

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<v Speaker 1>first female NBA coach, but you became the first female

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<v Speaker 1>ball girl for the Miami Heat. Now, little backstory. I

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<v Speaker 1>read that you at the age of fifteen, you wrote

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<v Speaker 1>letters and you called the Miami Heat every single day.

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<v Speaker 3>Time about that. So, when I was fifteen, my mom,

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<v Speaker 3>who was a registered nurse, you know, born and raised

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<v Speaker 3>in Belieze, knew nothing of American sports.

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<v Speaker 2>I said she. I told her I wanted a job.

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<v Speaker 3>She said, okay, mal, if you want to get a

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<v Speaker 3>job and whatever you're going to do for the rest

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<v Speaker 3>of your life.

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<v Speaker 2>At fifteen, what I was going to tell you I

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<v Speaker 2>was an artist.

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<v Speaker 3>I was always drawing and painting, but I knew that

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<v Speaker 3>I loved watching basketball. One of my cousins introduced me

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<v Speaker 3>to the game, but I would watch it like a

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<v Speaker 3>soap opera on TV for the storylines. Whenever I watched,

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<v Speaker 3>I never saw women. So this is before they were

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<v Speaker 3>female referees or assistant coaches or anything. Yeah, And so

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<v Speaker 3>I said, you know, mo, mom would be the first

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<v Speaker 3>female coach in the NBA. She said, Okay, go get

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<v Speaker 3>a job in the NBA. And that was it, like

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<v Speaker 3>she laid down the gatland and there was no other option.

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<v Speaker 1>Wow.

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<v Speaker 3>And so I had never been to a game, never

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<v Speaker 3>been to the Miami Arena, which is where they used

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<v Speaker 3>to play.

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<v Speaker 2>And so I started.

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<v Speaker 3>Calling one eight hundred number like white Pages, and I called,

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<v Speaker 3>I mean, how else do you get it right?

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<v Speaker 2>Making phone calls?

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<v Speaker 3>And I think I got someone in community relations and

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<v Speaker 3>they were like, I'm sorry, we don't have any jobs

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<v Speaker 3>for kids.

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<v Speaker 2>Try the equipment manager.

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<v Speaker 3>And so I got connected to a guy named Jay

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<v Speaker 3>Sable who was then the equipment manager. And I started

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<v Speaker 3>calling him. He wouldn't pick up, and I was like,

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<v Speaker 3>let me write letters to Jay. So I would write letters,

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<v Speaker 3>but I would draw on them. I'd draw pictures of

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<v Speaker 3>the players. I would draw you know, logos. Basketball is anything.

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<v Speaker 3>And so one day I called him again and he

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<v Speaker 3>picked up. He was like, I've got your letters. You

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<v Speaker 3>know you're a tremendous artist, but I don't have any

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<v Speaker 3>jobs for girls. I was like, I don't know what

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<v Speaker 3>you would do. You know, this is grunge work. It's

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<v Speaker 3>coming early, staying late, mopping sweat, you know, olden towels.

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<v Speaker 3>And I was like, well, I want a job. I

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<v Speaker 3>have no other option, right, And so I kept calling

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<v Speaker 3>and he was like, if you call me one more time,

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<v Speaker 3>I'm not going to hire you. And I was like okay.

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<v Speaker 3>So then I stopped for like a week, and then I.

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<v Speaker 2>Kept on calling.

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<v Speaker 4>Come.

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<v Speaker 3>Then eventually he was like, you know what, you have

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<v Speaker 3>a lot of heart, like the fact that he's like, well,

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<v Speaker 3>why don't you coming for a preseason game? And to me,

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<v Speaker 3>I was like, actually go to the arena like four

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<v Speaker 3>a game.

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<v Speaker 2>Who had no idea?

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<v Speaker 3>And so I went and that was my first NBA

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<v Speaker 3>game ever. I think we played the Magic that year

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<v Speaker 3>and I got an outfit. It was like a rebox

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<v Speaker 3>champion like sweatsuit. I tell you, it was like this

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<v Speaker 3>free and it was the most amazing thing. Was like

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<v Speaker 3>watching TV come to life.

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<v Speaker 1>Yes, that was take us to that moment when you

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<v Speaker 1>walked to the Miami Arena and was like walking into

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<v Speaker 1>your dream.

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<v Speaker 2>Literally, how did that feel at that age?

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<v Speaker 3>I mean, I don't think I knew the gravity of

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<v Speaker 3>it at the time, because I was just kind of like,

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<v Speaker 3>I hope I don't mess up, mind you.

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<v Speaker 2>I never played basketball. I was always in Melissa.

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<v Speaker 3>So I never like I didn't know how to rebound

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<v Speaker 3>like it was out there like going to the basket

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<v Speaker 3>and rebound. I was like standing directly under the basket,

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<v Speaker 3>like like I got hit, got knocked down, busted lip.

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<v Speaker 3>All that first day, never forget. And it was one

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<v Speaker 3>of those like learn quick. And there was a guy

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<v Speaker 3>named James, one of the other ball boys who was

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<v Speaker 3>definitely like from the hood around the Miami Arena. He

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<v Speaker 3>was like, hey, I'm gonna show you the ropes and

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<v Speaker 3>he took me under his wing.

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<v Speaker 2>He's like, this is how we hustled.

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<v Speaker 3>We got to carry, you know, like shoes for the

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<v Speaker 3>players or carry their bags in and out of the locker room.

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<v Speaker 3>But because women weren't allowed in the locker room, I

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<v Speaker 3>couldn't go back there, like I couldn't do what he did.

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<v Speaker 2>So I had to learn a whole other world on

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<v Speaker 2>the court.

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<v Speaker 3>So I ended up trying to help stand Ban Gunn,

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<v Speaker 3>who was an assistant coach at the time, and I'd

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<v Speaker 3>be like, all right, well, let me help you with

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<v Speaker 3>the players, so be like stand right here and hold

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<v Speaker 3>this pick.

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<v Speaker 2>And I'd learned so much about the game.

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<v Speaker 5>Wow.

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<v Speaker 2>But that's so they ended up calling me.

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<v Speaker 3>Queen because I used to love having single and Queenland

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<v Speaker 3>was like my person, yes, and so I was queen

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<v Speaker 3>and I was the Queen of the court. So I

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<v Speaker 3>would be out there diving for loose balls like I

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<v Speaker 3>was in a game. I really thought I was like contributing, yes,

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<v Speaker 3>But it ended up being the beginning of my career

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<v Speaker 3>in sports and probably one of the most amazing jobs

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<v Speaker 3>I ever had.

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<v Speaker 1>Wow.

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<v Speaker 2>I love that.

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<v Speaker 1>When you think about the drive that our generation has

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<v Speaker 1>that I feel like this new generation lacks. They're not

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<v Speaker 1>calling and writing and really going after what they want,

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<v Speaker 1>you know. And I don't know where we lost that

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<v Speaker 1>in the translation of the times, but I think it's

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<v Speaker 1>something that is a lost art, you know, and to

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<v Speaker 1>really get what you want, what do you feel is

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<v Speaker 1>something that you could tell this younger generation really how

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<v Speaker 1>to go after what they want the way you did.

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<v Speaker 3>You know, so much of it is like just not

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<v Speaker 3>accepting no for an answer. Yeah, And I think a

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<v Speaker 3>lot of it was my mom. My mom would always

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<v Speaker 3>say nothing mes to trial, but a failure. She's like,

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<v Speaker 3>you can do is ask. The worst they're going to

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<v Speaker 3>say is no. And I realized for a lot of times,

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<v Speaker 3>you know, if you have pride, and it was like

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<v Speaker 3>or the expectation that everything should come to you, so

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<v Speaker 3>it's like, well, you just see to give it to me.

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<v Speaker 3>There was so much more of like she would always

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<v Speaker 3>say you got a kiss ass so you could kick.

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<v Speaker 2>It, and that was like her term.

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<v Speaker 3>And so I remember coming in as a bond kid

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<v Speaker 3>there or people who are incredibly disrespectful, like you know,

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<v Speaker 3>I'm just here popping up sweat, Yeah, but I'm sitting

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<v Speaker 3>with you know, billionaire people behind me, or like I

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<v Speaker 3>remember Jimmy Buffett was behind me like every game and

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<v Speaker 3>I had no idea who he was, and.

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<v Speaker 2>Like, why do people ask you for your autograph?

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<v Speaker 3>And one day he's like, I'm Jimmy Buffett and I was

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<v Speaker 3>like then I was like, oh my god.

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<v Speaker 2>There were so many things.

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<v Speaker 3>Where it didn't matter who you were, like you respect

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<v Speaker 3>everybody regardless of you know what class you are, regardless

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<v Speaker 3>of what role you play. And I think that job

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<v Speaker 3>taught me that, and I think for this next generation,

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<v Speaker 3>there's so much of that that needs to happen. And

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<v Speaker 3>there's so many examples of people who you know, did

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<v Speaker 3>a little bit of work and got a lot of success.

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<v Speaker 3>Everyone wants to replicate that, but the reality is you

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<v Speaker 3>don't see it. And I think the social media microwave

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<v Speaker 3>society just shows you the highlights but not the work.

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<v Speaker 2>Come on, I don't think we had that viewpoint.

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<v Speaker 3>I mean there was still some to a certain degree,

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<v Speaker 3>but you saw more of the grind. And I think

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<v Speaker 3>for me, I'll tell everyone, like to this day, if

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<v Speaker 3>someone said, hey, you gotta go mop up sweat this game,

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<v Speaker 3>I'm like, all right, and I know how to make

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<v Speaker 3>a mob. I'd be out there because I'm never too

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<v Speaker 3>far away from where I started. Yes, So, like, it

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<v Speaker 3>doesn't matter what stage of career you're at, you should

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<v Speaker 3>always be able to hummer yourself to go and do

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<v Speaker 3>whatever it.

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<v Speaker 2>Takes to get the job.

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<v Speaker 1>So I agree with that, and that's something I live

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<v Speaker 1>by to treat every person with respect. I don't care

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<v Speaker 1>what they're doing because we are never too far from that.

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<v Speaker 3>I learned in corporate America when I started working at Turner,

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<v Speaker 3>they were like, you know, you always respect the assistant

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<v Speaker 3>and the drivers because they hold the keys to everything,

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<v Speaker 3>stuff that you.

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<v Speaker 2>Don't even think about.

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<v Speaker 3>And I was like, Wow, if you're trying to get

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<v Speaker 3>with any CEO or CMO and you're like, I want

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<v Speaker 3>time on your calendar, those are people who hold the

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<v Speaker 3>keys to the top and people don't. And so even

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<v Speaker 3>I'm interviewing people now for roles, I'll say, hey, I'll ask,

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<v Speaker 3>you know, the assistant of the person that works the

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<v Speaker 3>front desk, how did they treat you? Yeah, because it's

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<v Speaker 3>not about how they treat me. They're always going to

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<v Speaker 3>talk up for me, but it's so much more about them.

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<v Speaker 3>And I'm like, oh, I have a no jerk policy. Yep,

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<v Speaker 3>I do the same thing.

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<v Speaker 2>That is so yes.

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<v Speaker 1>I always want to make sure that my team and

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<v Speaker 1>anybody who's representing me is representing me to the fullest. Yes,

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<v Speaker 1>because you definitely don't want that, and a lot of

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<v Speaker 1>times you won't know unless you ask.

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<v Speaker 2>Yes, that is so true.

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<v Speaker 1>Now, you wrote a book from ball Girl to CMO,

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<v Speaker 1>and I want to know at what age, did you

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<v Speaker 1>realize that you could handle leadership at the highest level? Like,

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<v Speaker 1>when did you to even write a book? You telling

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<v Speaker 1>me all the time, Crystal, would you write the book?

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<v Speaker 1>So I'm still waiting on your book.

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<v Speaker 2>No, thanks, thanks.

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<v Speaker 3>You know, I don't know that I ever knew, to

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<v Speaker 3>be honest, and the only reason I wrote my book

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<v Speaker 3>was for my daughter, Marley.

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<v Speaker 2>I have my daughter name is Marley. She's eleven now.

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<v Speaker 3>But when she was born, my mom had passed away

0:08:58.800 --> 0:09:01.319
<v Speaker 3>two years before Marley was born.

0:09:00.880 --> 0:09:02.280
<v Speaker 2>And my mom and I were real closed.

0:09:02.320 --> 0:09:04.280
<v Speaker 3>I was like, my bestie, and I really believe that

0:09:04.320 --> 0:09:06.080
<v Speaker 3>I gave birth to my mom through my daughter, because

0:09:06.080 --> 0:09:06.600
<v Speaker 3>she is my mother.

0:09:06.640 --> 0:09:07.560
<v Speaker 2>That came back to life.

0:09:08.200 --> 0:09:09.920
<v Speaker 3>But when she was born, I had so many questions

0:09:10.000 --> 0:09:11.600
<v Speaker 3>from my mom that I wouldn't have asked until I

0:09:11.640 --> 0:09:14.040
<v Speaker 3>became a mom, right, And I was just like, man,

0:09:14.960 --> 0:09:17.280
<v Speaker 3>God forbid, something happens to me while Marley's still young.

0:09:17.840 --> 0:09:19.360
<v Speaker 3>So many people were like, oh, you should write a book.

0:09:19.360 --> 0:09:20.440
<v Speaker 3>Your story is so interesting.

0:09:20.520 --> 0:09:20.720
<v Speaker 4>Yeah.

0:09:20.760 --> 0:09:21.880
<v Speaker 3>I was like, I don't want her to have to

0:09:21.880 --> 0:09:23.839
<v Speaker 3>hear my story through other people, so I was like,

0:09:23.920 --> 0:09:25.520
<v Speaker 3>let me just put it down. It took a long

0:09:25.559 --> 0:09:27.080
<v Speaker 3>time to actually get it done. I'm not a writer,

0:09:27.200 --> 0:09:30.040
<v Speaker 3>I'm not a reader, but it was so much more

0:09:30.080 --> 0:09:31.719
<v Speaker 3>for her. So when I was done, I didn't even

0:09:32.040 --> 0:09:35.240
<v Speaker 3>think about sales or actually launched her in September twenty

0:09:35.280 --> 0:09:35.839
<v Speaker 3>twenty and.

0:09:35.760 --> 0:09:36.560
<v Speaker 2>Then out of COVID.

0:09:36.760 --> 0:09:38.680
<v Speaker 3>Yeah, no book, launch, no part no nothing.

0:09:38.800 --> 0:09:39.079
<v Speaker 6>Yeah.

0:09:39.200 --> 0:09:40.439
<v Speaker 3>People like, well, how are you going to market it?

0:09:40.480 --> 0:09:42.280
<v Speaker 3>I was like, I don't care, no marketing it. I

0:09:42.280 --> 0:09:45.160
<v Speaker 3>wrote it for her. Wow, but there's a lot as

0:09:45.160 --> 0:09:47.200
<v Speaker 3>a marketer like, yeah, marketing is your thing.

0:09:47.240 --> 0:09:48.480
<v Speaker 2>I didn't even think about it.

0:09:48.480 --> 0:09:50.440
<v Speaker 3>It's not about it wasn't the reason. That wasn't the why.

0:09:51.600 --> 0:09:55.200
<v Speaker 3>But in terms of leadership, so much of my journey

0:09:55.200 --> 0:09:57.360
<v Speaker 3>has been like wherever God has had me at that time,

0:09:57.679 --> 0:09:59.920
<v Speaker 3>and I would raise my hand to take on these jobs.

0:10:00.040 --> 0:10:01.880
<v Speaker 2>People will tapping on my shoulder say hey, you're interested

0:10:01.920 --> 0:10:02.199
<v Speaker 2>in this.

0:10:02.840 --> 0:10:04.600
<v Speaker 3>I may have wanted to go and try a whole

0:10:04.640 --> 0:10:06.880
<v Speaker 3>different career at times I was like, I'm going to

0:10:06.960 --> 0:10:09.280
<v Speaker 3>go work in an ad agency and it never panned out,

0:10:09.600 --> 0:10:11.240
<v Speaker 3>but I just had opportunities to take up.

0:10:11.120 --> 0:10:12.880
<v Speaker 2>Coming and so even and going to the Hawks.

0:10:13.280 --> 0:10:14.840
<v Speaker 3>I had gotten laid off when I was eight months

0:10:14.840 --> 0:10:15.680
<v Speaker 3>pregnant with Martley.

0:10:15.800 --> 0:10:17.079
<v Speaker 2>Oh wow, I.

0:10:17.040 --> 0:10:18.880
<v Speaker 3>Was at Turner for about eleven years, and it was

0:10:18.920 --> 0:10:21.600
<v Speaker 3>part of a digital health and wellness startup, and then

0:10:21.640 --> 0:10:24.040
<v Speaker 3>one CEO left, a new one came in. You were

0:10:24.080 --> 0:10:26.200
<v Speaker 3>the last business started and the first one to get cut.

0:10:26.400 --> 0:10:28.880
<v Speaker 3>So the entire business unit got laid off. Wow, And

0:10:28.920 --> 0:10:31.600
<v Speaker 3>I was like out with HR recruiting young interns because

0:10:31.600 --> 0:10:32.920
<v Speaker 3>I started as an intern.

0:10:32.640 --> 0:10:34.480
<v Speaker 2>In that company. So no one could believe.

0:10:34.480 --> 0:10:36.160
<v Speaker 3>They're like, list, it has to be at Turner, that's

0:10:36.240 --> 0:10:38.400
<v Speaker 3>what this is. Yeah, And I was like, well, I'll

0:10:38.440 --> 0:10:40.280
<v Speaker 3>just figure it out, you know. I had my daughter

0:10:40.280 --> 0:10:42.280
<v Speaker 3>in About a month or two later. I ended up

0:10:42.280 --> 0:10:45.040
<v Speaker 3>going to a draft party at the arena Phillips Arena

0:10:45.080 --> 0:10:45.760
<v Speaker 3>then as a fan.

0:10:46.280 --> 0:10:47.960
<v Speaker 2>My homegirl was like, Grol, you have no job. It's

0:10:48.000 --> 0:10:49.200
<v Speaker 2>a free party, you know, come on.

0:10:49.960 --> 0:10:52.560
<v Speaker 3>And so I went and then ran into literally an

0:10:52.559 --> 0:10:55.040
<v Speaker 3>old mentor of mine who had left Turner to go.

0:10:55.040 --> 0:10:57.480
<v Speaker 2>To become CEO of the Hawks. Yes, when I was.

0:10:57.440 --> 0:10:59.520
<v Speaker 3>Still at Turner, so I hadn't spoken to him, didn't

0:10:59.720 --> 0:11:02.680
<v Speaker 3>have any conversation. He knew that I love brand building,

0:11:02.760 --> 0:11:05.160
<v Speaker 3>he knew that I loved basketball. My first year in

0:11:05.160 --> 0:11:06.520
<v Speaker 3>that land, I was a ball girl on the court

0:11:06.559 --> 0:11:08.800
<v Speaker 3>for the Hawks. Mop and I was sweat one season

0:11:08.840 --> 0:11:11.000
<v Speaker 3>and he would sit courtside and see me getting it

0:11:11.120 --> 0:11:13.200
<v Speaker 3>doing my thing, and literally I ran into him and

0:11:13.240 --> 0:11:15.120
<v Speaker 3>he was like, Oh, I want to introduce you to

0:11:15.160 --> 0:11:17.160
<v Speaker 3>some people. And he walks me around the party and

0:11:17.200 --> 0:11:20.160
<v Speaker 3>introduces me to every C level executive that's for the

0:11:20.160 --> 0:11:21.719
<v Speaker 3>Hawks and everyone I met there like, oh, we can't

0:11:21.760 --> 0:11:24.760
<v Speaker 3>wait for you to start, and I was like start, sorry,

0:11:26.120 --> 0:11:28.800
<v Speaker 3>And ultimately he was like, I know you love basketball,

0:11:28.800 --> 0:11:30.720
<v Speaker 3>I know you love branding. I might need some help

0:11:30.720 --> 0:11:33.760
<v Speaker 3>building a brand. We're in the middle of redesigning our jerseys.

0:11:33.760 --> 0:11:35.520
<v Speaker 3>I know you were a creative and an artist. Would

0:11:35.520 --> 0:11:37.800
<v Speaker 3>you mind sitting in on some meetings? You know, I

0:11:37.800 --> 0:11:39.720
<v Speaker 3>have a team here, but I love your perspective? And

0:11:39.800 --> 0:11:42.600
<v Speaker 3>I was like absolutely, And I started doing it for free.

0:11:42.679 --> 0:11:43.960
<v Speaker 3>Like I was like, I'm just happy to be out

0:11:44.000 --> 0:11:46.120
<v Speaker 3>my house right and my dad, mother in law was there.

0:11:46.160 --> 0:11:46.480
<v Speaker 5>The kid.

0:11:46.520 --> 0:11:48.120
<v Speaker 2>I was like, give me and give me out of here,

0:11:49.040 --> 0:11:49.840
<v Speaker 2>and so I go.

0:11:49.960 --> 0:11:52.720
<v Speaker 3>Once started going to meetings and one became five, became ten,

0:11:52.760 --> 0:11:54.240
<v Speaker 3>and he was like, I think I should pay you,

0:11:54.240 --> 0:11:54.480
<v Speaker 3>you know.

0:11:54.679 --> 0:11:55.880
<v Speaker 2>I would you like to consult?

0:11:56.679 --> 0:11:59.600
<v Speaker 3>Absolutely yes, And so I started consulting and we started

0:11:59.640 --> 0:12:02.760
<v Speaker 3>consulting on building a brand. Yeh, we're going to be

0:12:03.679 --> 0:12:06.559
<v Speaker 3>and then that turned into becoming vice president of brand strategy.

0:12:07.120 --> 0:12:09.480
<v Speaker 3>Never had that as the vision of what it was

0:12:09.520 --> 0:12:12.480
<v Speaker 3>going to be, but ultimately some years later he was like,

0:12:12.520 --> 0:12:14.160
<v Speaker 3>you know, what do you think about being chief marketing

0:12:14.200 --> 0:12:17.480
<v Speaker 3>officer And I was like, no, thank you really, absolutely not.

0:12:17.640 --> 0:12:18.679
<v Speaker 2>I want to know part of it.

0:12:19.080 --> 0:12:21.760
<v Speaker 3>I was like, well, I think at the time I

0:12:21.800 --> 0:12:24.199
<v Speaker 3>had become an individual, an individual contributor, and.

0:12:24.160 --> 0:12:26.440
<v Speaker 2>I loved it. And I could work with every department.

0:12:26.520 --> 0:12:29.480
<v Speaker 3>I was helping with digital monetization, I was helping with

0:12:29.559 --> 0:12:32.280
<v Speaker 3>design stuff over here. I was giving perspective on how

0:12:32.280 --> 0:12:34.680
<v Speaker 3>to build out an internal agency. But I didn't have

0:12:34.720 --> 0:12:37.160
<v Speaker 3>a team and wrec reports and it was just very

0:12:37.200 --> 0:12:39.439
<v Speaker 3>freeing and I could kind of contribute in every way.

0:12:39.480 --> 0:12:40.280
<v Speaker 2>I yes.

0:12:41.960 --> 0:12:44.160
<v Speaker 3>Like specific help and I was like, ooh, don't box

0:12:44.200 --> 0:12:45.800
<v Speaker 3>me right, yeah, the corner.

0:12:47.240 --> 0:12:48.480
<v Speaker 2>And then ultimately, you.

0:12:48.400 --> 0:12:50.160
<v Speaker 3>Know, it kind of came to a point where he's like,

0:12:50.400 --> 0:12:52.560
<v Speaker 3>once I really need you to do this, and I

0:12:52.600 --> 0:12:53.880
<v Speaker 3>was like, He's like, do you know why I want

0:12:53.920 --> 0:12:55.439
<v Speaker 3>you to take this role or b CMO?

0:12:55.480 --> 0:12:57.120
<v Speaker 2>And I was like no, Wow, He's like, because you

0:12:57.160 --> 0:12:57.719
<v Speaker 2>don't want it.

0:12:58.320 --> 0:12:58.600
<v Speaker 1>Wow.

0:12:58.760 --> 0:13:01.360
<v Speaker 3>I thought it was so I'm telling at the time,

0:13:01.360 --> 0:13:03.520
<v Speaker 3>and he was like, look, most people want this job

0:13:03.559 --> 0:13:06.400
<v Speaker 3>because they think it didn't give them money or power.

0:13:06.720 --> 0:13:08.200
<v Speaker 2>Sports don't pay, you know.

0:13:08.280 --> 0:13:10.960
<v Speaker 3>The perception of power is always one thing. And I

0:13:10.960 --> 0:13:12.400
<v Speaker 3>had a mantra and I was like, I just want

0:13:12.440 --> 0:13:15.080
<v Speaker 3>to make dope ish like that's we have it on

0:13:15.120 --> 0:13:16.640
<v Speaker 3>a wall, like that's all I want to do. Make

0:13:16.640 --> 0:13:19.960
<v Speaker 3>stuff that's cool, different than people can like gravitate towards Yeah,

0:13:20.480 --> 0:13:22.480
<v Speaker 3>and he's like, that's why I want you to do

0:13:22.520 --> 0:13:23.280
<v Speaker 3>this job.

0:13:23.160 --> 0:13:24.040
<v Speaker 2>Because of your why.

0:13:24.240 --> 0:13:27.880
<v Speaker 3>Yes, And after that I was like, okay, I total

0:13:27.880 --> 0:13:30.920
<v Speaker 3>imposter syndrome, was afraid. I said, well, if I do,

0:13:30.960 --> 0:13:32.200
<v Speaker 3>can I get an executive coach?

0:13:33.080 --> 0:13:34.120
<v Speaker 2>He was like you want to coach?

0:13:34.720 --> 0:13:34.920
<v Speaker 1>Yeah?

0:13:34.920 --> 0:13:36.160
<v Speaker 2>And I was like, yeah, I don't know what. I

0:13:36.200 --> 0:13:36.600
<v Speaker 2>don't know.

0:13:37.000 --> 0:13:38.520
<v Speaker 3>They have gaps and I want to help, you know,

0:13:38.520 --> 0:13:41.160
<v Speaker 3>feel those And he was like so interesting. Most men

0:13:41.200 --> 0:13:42.640
<v Speaker 3>would say if you get a coach, they think they're

0:13:42.640 --> 0:13:45.480
<v Speaker 3>getting fired. Here you are asking me for a coach,

0:13:46.080 --> 0:13:47.800
<v Speaker 3>and I was like, that's just who I am.

0:13:47.840 --> 0:13:51.079
<v Speaker 2>And that coach, her name is Cheryl Jordan. She's amazing.

0:13:51.160 --> 0:13:54.400
<v Speaker 3>She helped me so much in just three sixty figuring

0:13:54.400 --> 0:13:56.480
<v Speaker 3>out that I was a micromanager because I was always

0:13:56.559 --> 0:13:58.120
<v Speaker 3>used to doing the work everything exactly.

0:13:58.200 --> 0:13:59.960
<v Speaker 2>So I was like, if you're doing hey, how is it?

0:14:00.080 --> 0:14:01.200
<v Speaker 2>Where is it? Can I get it?

0:14:01.200 --> 0:14:05.520
<v Speaker 1>Okay, Melissa stip get out of my business? But who

0:14:05.600 --> 0:14:06.160
<v Speaker 1>isn't here?

0:14:06.200 --> 0:14:08.680
<v Speaker 3>Like yeah, that's Me's almost like you gave me your

0:14:08.679 --> 0:14:10.680
<v Speaker 3>project today and tomorrow you're asking for an update.

0:14:10.760 --> 0:14:16.880
<v Speaker 2>Like I didn't even start yet. I think got struck

0:14:16.880 --> 0:14:21.160
<v Speaker 2>a nerve hours. Where are we on that? I mean,

0:14:23.520 --> 0:14:25.320
<v Speaker 2>that was so funny because that is so me.

0:14:25.640 --> 0:14:27.480
<v Speaker 3>But I had to learn and so I mean, in

0:14:27.520 --> 0:14:29.720
<v Speaker 3>terms of preparation for leadership, I don't think anything could

0:14:29.760 --> 0:14:32.160
<v Speaker 3>have prepared me. And then when I was put into it,

0:14:32.160 --> 0:14:33.720
<v Speaker 3>it was like, okay, understanding what works?

0:14:33.800 --> 0:14:35.600
<v Speaker 2>What doesn't you know? How to be better?

0:14:35.640 --> 0:14:37.880
<v Speaker 3>I liked. I think of myself as a servant leader.

0:14:38.160 --> 0:14:40.480
<v Speaker 3>I want to make sure I leave any environment better

0:14:40.520 --> 0:14:40.800
<v Speaker 3>than it.

0:14:40.760 --> 0:14:41.720
<v Speaker 2>Was when I Yeah.

0:14:41.880 --> 0:14:43.400
<v Speaker 3>So even for my team now they've been with me

0:14:43.440 --> 0:14:46.440
<v Speaker 3>a long time, they're amazing people. We work really well together,

0:14:46.520 --> 0:14:48.200
<v Speaker 3>and I'm always like, how can I help you be

0:14:48.240 --> 0:14:51.520
<v Speaker 3>a better person? Outside of the hawks are here? If

0:14:51.560 --> 0:14:53.360
<v Speaker 3>you decide that you're going to leave that's flattery. If

0:14:53.360 --> 0:14:55.960
<v Speaker 3>other people are proaching you these we're doing a great job.

0:14:56.120 --> 0:14:59.280
<v Speaker 2>Yeah, absolutely, instead of trying to keep you for myself.

0:14:59.320 --> 0:15:00.960
<v Speaker 3>And I had a lot of lead throughout my career

0:15:01.000 --> 0:15:03.480
<v Speaker 3>that always were probably keep you on my arms. You

0:15:03.480 --> 0:15:04.960
<v Speaker 3>help me look good. So I just want to keep

0:15:04.960 --> 0:15:06.880
<v Speaker 3>you right here and stunting your growth.

0:15:07.440 --> 0:15:08.080
<v Speaker 2>That's so good.

0:15:08.240 --> 0:15:11.480
<v Speaker 1>Anybody you are a true definition of your gifts will

0:15:11.480 --> 0:15:14.240
<v Speaker 1>make room for you. The fact that, like everything you've

0:15:14.280 --> 0:15:18.680
<v Speaker 1>done from being an artist, you're an incredible artist. That's

0:15:18.640 --> 0:15:20.480
<v Speaker 1>another thing I wanted to ask you. Have you ever

0:15:20.520 --> 0:15:22.800
<v Speaker 1>like put your work like in a museum for exhibits?

0:15:23.080 --> 0:15:23.800
<v Speaker 2>It was wild.

0:15:23.880 --> 0:15:27.120
<v Speaker 3>I was just looking through some old pictures this morning, randomly, Yeah,

0:15:27.640 --> 0:15:29.720
<v Speaker 3>and I found an exhibition pictures of me at an

0:15:29.760 --> 0:15:31.680
<v Speaker 3>exhibition I had been in like high school, and I

0:15:31.720 --> 0:15:33.960
<v Speaker 3>was traveling around Florida. I had a manager helping me

0:15:34.000 --> 0:15:36.200
<v Speaker 3>manage my art. Honey, I think you need to get

0:15:36.640 --> 0:15:38.640
<v Speaker 3>my art, you know. And it's so crazy because I

0:15:38.680 --> 0:15:40.760
<v Speaker 3>would do like artwork on commission. I went to Wake

0:15:40.800 --> 0:15:43.440
<v Speaker 3>Force on an art scholarship, and so I had done

0:15:43.520 --> 0:15:46.200
<v Speaker 3>a lot of exhibitions and when I moved to Atlanta

0:15:46.520 --> 0:15:47.480
<v Speaker 3>started working at Turner.

0:15:47.520 --> 0:15:49.640
<v Speaker 2>At one point I had a design job. Wow.

0:15:49.880 --> 0:15:52.040
<v Speaker 3>And it was the end of my art career. Once

0:15:52.080 --> 0:15:55.720
<v Speaker 3>I got paid for creating. It was like it almost

0:15:55.760 --> 0:15:57.160
<v Speaker 3>took the passion.

0:15:56.840 --> 0:15:59.560
<v Speaker 2>For the ways it can work. Wow.

0:16:00.120 --> 0:16:02.360
<v Speaker 3>And so my daughter Marley's an amazing artist. She loves

0:16:02.840 --> 0:16:05.160
<v Speaker 3>a characters like she I see it through her now.

0:16:05.240 --> 0:16:06.640
<v Speaker 2>Yeah, but I don't have the.

0:16:06.600 --> 0:16:09.600
<v Speaker 3>Desire really because I was gonna ask you, I mean,

0:16:09.640 --> 0:16:10.720
<v Speaker 3>I do something for you.

0:16:11.080 --> 0:16:12.520
<v Speaker 2>I need some of that in my house. It is

0:16:12.600 --> 0:16:13.360
<v Speaker 2>so beautiful.

0:16:13.800 --> 0:16:16.800
<v Speaker 1>Yes, like you guys have to get her book and

0:16:16.840 --> 0:16:18.120
<v Speaker 1>you can see some of her artwork.

0:16:18.200 --> 0:16:19.440
<v Speaker 2>It is absolutely stunning.

0:16:19.720 --> 0:16:22.440
<v Speaker 3>I figured it may come around another time, yeah, in

0:16:22.480 --> 0:16:24.360
<v Speaker 3>my life. But you know, for now, I say that

0:16:24.400 --> 0:16:27.280
<v Speaker 3>I use my creativity to find like creative solutions to

0:16:27.320 --> 0:16:28.040
<v Speaker 3>business challenge.

0:16:28.120 --> 0:16:28.400
<v Speaker 2>Yes.

0:16:28.520 --> 0:16:30.360
<v Speaker 3>Yeah, so it's still like using the same muscle, but

0:16:30.400 --> 0:16:31.040
<v Speaker 3>in a different way.

0:16:31.200 --> 0:16:34.240
<v Speaker 1>Right, Speaking of business challenges, and you talked about imposter

0:16:34.320 --> 0:16:38.680
<v Speaker 1>syndrome very on, very on early in your career. How

0:16:38.720 --> 0:16:40.520
<v Speaker 1>did you overcome that and what was like one of

0:16:40.520 --> 0:16:44.240
<v Speaker 1>those moments that really stand out were you literally out

0:16:44.240 --> 0:16:48.960
<v Speaker 1>of body experience of you experiencing imposter syndrome where you

0:16:48.960 --> 0:16:50.720
<v Speaker 1>were like, I don't belong here?

0:16:50.840 --> 0:16:53.240
<v Speaker 2>What is happening? Who do you think you are?

0:16:53.440 --> 0:16:55.040
<v Speaker 1>Because these are all the thoughts that we think when

0:16:55.040 --> 0:16:57.600
<v Speaker 1>we're right where we belong, but we don't think we do.

0:16:57.760 --> 0:17:00.480
<v Speaker 3>I don't even know if I just have one. There's

0:17:00.600 --> 0:17:05.359
<v Speaker 3>so many throughout my career, and I'll probably say maybe

0:17:05.400 --> 0:17:08.199
<v Speaker 3>what I started at the Hawks because you know, the

0:17:08.240 --> 0:17:10.680
<v Speaker 3>perception was, you know the CEO, I worked with him previously.

0:17:10.720 --> 0:17:12.720
<v Speaker 3>He brought me in and be like, oh, you're just

0:17:12.760 --> 0:17:15.200
<v Speaker 3>here because you know him and whichever. So I really

0:17:15.200 --> 0:17:18.400
<v Speaker 3>had to come and improve myself. And I remember when

0:17:18.680 --> 0:17:23.080
<v Speaker 3>we had to onboard a new ownership team and.

0:17:22.320 --> 0:17:24.280
<v Speaker 2>My boss gave me the job. It's like, Melissa, help

0:17:24.280 --> 0:17:24.920
<v Speaker 2>with onboarding.

0:17:25.560 --> 0:17:27.960
<v Speaker 3>I don't know anyone who's onboarded and ownership team for

0:17:28.040 --> 0:17:29.440
<v Speaker 3>a professional sports organization.

0:17:29.600 --> 0:17:31.200
<v Speaker 2>Like I'm like, I have no clue what them.

0:17:31.240 --> 0:17:34.080
<v Speaker 3>Yeah, And it was calling other teams and asking questions

0:17:34.080 --> 0:17:36.360
<v Speaker 3>and then just figuring things out or like, Okay, they're

0:17:36.400 --> 0:17:38.320
<v Speaker 3>not from here, let's do tours, let's do this, put

0:17:38.320 --> 0:17:41.800
<v Speaker 3>these finders together, let's help educate. And by the end

0:17:41.800 --> 0:17:44.159
<v Speaker 3>of it, they were like it was such an amazing experience.

0:17:44.600 --> 0:17:46.399
<v Speaker 3>He was like, you know, I'm going to promote you

0:17:46.440 --> 0:17:49.439
<v Speaker 3>to this new position, and I'm like what and so

0:17:49.560 --> 0:17:52.120
<v Speaker 3>much And what I learned in that is like, nobody

0:17:52.119 --> 0:17:52.840
<v Speaker 3>knows what they're doing.

0:17:53.000 --> 0:17:54.520
<v Speaker 2>Come on, And it's certainly.

0:17:54.440 --> 0:17:57.200
<v Speaker 3>Especially for senior level, like people think that you haven't

0:17:57.200 --> 0:17:59.399
<v Speaker 3>all figured out, like no, and I'm like, no, no

0:17:59.440 --> 0:18:01.440
<v Speaker 3>one knows, and it so freeing When you finally get

0:18:01.480 --> 0:18:03.680
<v Speaker 3>that point, He's just like, you can't mess up. It's

0:18:03.680 --> 0:18:05.680
<v Speaker 3>like you're I think COVID was a great example of

0:18:05.680 --> 0:18:07.680
<v Speaker 3>that because there are so many leaders. Everyone was figuring

0:18:07.720 --> 0:18:10.560
<v Speaker 3>it out on yes, and some people in better ways

0:18:10.560 --> 0:18:13.959
<v Speaker 3>than others. But once you get that, it's like all

0:18:14.000 --> 0:18:15.600
<v Speaker 3>you're trying to do is make the best decision for

0:18:15.640 --> 0:18:16.440
<v Speaker 3>the business.

0:18:16.080 --> 0:18:16.960
<v Speaker 2>That you can at the time.

0:18:17.440 --> 0:18:19.680
<v Speaker 3>For sure, through experience, it helps you understand what things

0:18:19.680 --> 0:18:22.760
<v Speaker 3>may or may not work, but that's ultimately And I

0:18:22.760 --> 0:18:23.160
<v Speaker 3>was like, oh.

0:18:23.080 --> 0:18:23.679
<v Speaker 2>None of y'all know.

0:18:25.080 --> 0:18:25.359
<v Speaker 6>Cool.

0:18:26.480 --> 0:18:29.399
<v Speaker 2>If anything, I'm resourceful, I'm gonna figure something out. No,

0:18:29.520 --> 0:18:30.040
<v Speaker 2>for sure.

0:18:30.200 --> 0:18:32.399
<v Speaker 1>Yes, what are some of the challenges that you have

0:18:32.520 --> 0:18:35.239
<v Speaker 1>faced as a woman in sports? Because we both know

0:18:35.320 --> 0:18:37.360
<v Speaker 1>that being a woman in sports it's a very male

0:18:37.440 --> 0:18:40.920
<v Speaker 1>dominated industry and you are one of the few women

0:18:41.400 --> 0:18:43.440
<v Speaker 1>that are in a high position you know.

0:18:43.600 --> 0:18:45.640
<v Speaker 2>What's interesting, It's evolved so much.

0:18:45.720 --> 0:18:47.399
<v Speaker 3>Like I remember when I started with the league almost

0:18:47.400 --> 0:18:49.840
<v Speaker 3>eleven years now with the Hawks, I would go to

0:18:50.400 --> 0:18:52.200
<v Speaker 3>NBA meetings and there would be a lot of men.

0:18:52.359 --> 0:18:54.480
<v Speaker 2>You know, some women, But it's so different now.

0:18:54.680 --> 0:18:57.840
<v Speaker 3>It's much more diverse seniors on the business side, even

0:18:57.840 --> 0:18:59.480
<v Speaker 3>in some of the basketball side, but definitely on the

0:18:59.480 --> 0:19:01.639
<v Speaker 3>business side, you see a lot more women presidents and

0:19:01.680 --> 0:19:05.840
<v Speaker 3>teams and things like that. Like there's an opportunity and

0:19:06.000 --> 0:19:07.560
<v Speaker 3>a lot of you can't be what you can't see.

0:19:08.200 --> 0:19:10.240
<v Speaker 3>So seeing Sint Marshall when she was, you know, leading

0:19:10.320 --> 0:19:13.520
<v Speaker 3>up the Mavericks and it's like, okay, I got it now,

0:19:13.600 --> 0:19:17.600
<v Speaker 3>Like that's that's a thing, And so there's definitely opportunity.

0:19:17.640 --> 0:19:19.800
<v Speaker 3>I almost see being a woman in sports as a superpower.

0:19:20.520 --> 0:19:22.679
<v Speaker 3>Especially I'm like, who's buying tickets? Who do we market to?

0:19:22.840 --> 0:19:26.560
<v Speaker 3>You know, a lot of times like it's us and

0:19:26.600 --> 0:19:28.680
<v Speaker 3>that's a good thing. I mean early in my career

0:19:28.800 --> 0:19:30.960
<v Speaker 3>there were definitely times where you know, I would be

0:19:31.040 --> 0:19:33.520
<v Speaker 3>helping out and you know, working on Scott and Reports

0:19:33.560 --> 0:19:35.160
<v Speaker 3>back in the day. You know, I would do stuff

0:19:35.160 --> 0:19:36.919
<v Speaker 3>for the heat and number having someone tell me like

0:19:37.119 --> 0:19:38.600
<v Speaker 3>we don't pay you to think. We pay you to

0:19:38.640 --> 0:19:41.600
<v Speaker 3>do what we tell you to do. And that was like, Yo,

0:19:42.720 --> 0:19:47.200
<v Speaker 3>what I don't I don't like that. That's not necessarily

0:19:47.240 --> 0:19:50.960
<v Speaker 3>what I see from my life. But as I've grown one,

0:19:51.000 --> 0:19:53.560
<v Speaker 3>I'd never forget those things. As a leader, I want

0:19:53.600 --> 0:19:56.359
<v Speaker 3>to make sure that everyone feels empowered. But as a

0:19:56.359 --> 0:19:58.360
<v Speaker 3>black woman, I mean, and you know me, I'm normally

0:19:58.800 --> 0:20:01.840
<v Speaker 3>in sweats and you know, nikes, and she got dressed

0:20:02.000 --> 0:20:04.879
<v Speaker 3>for me. I got chanted on my inner crystal. I

0:20:04.920 --> 0:20:08.879
<v Speaker 3>styled myself. But I remember when I first got promoted

0:20:08.880 --> 0:20:10.679
<v Speaker 3>the CMO, and I tell the story how I went

0:20:10.760 --> 0:20:13.320
<v Speaker 3>to go park and they have a reserve parking spaces

0:20:13.320 --> 0:20:15.560
<v Speaker 3>when you're an executive. It's like I got promoted. I'm

0:20:15.560 --> 0:20:17.240
<v Speaker 3>an executive. Now I could park in a good spot.

0:20:17.800 --> 0:20:19.600
<v Speaker 3>And so I went to park at the arena in

0:20:19.640 --> 0:20:22.280
<v Speaker 3>the reserve place for players park and security came out

0:20:22.280 --> 0:20:23.840
<v Speaker 3>to my car and said, excuse me, ma'am, I'm sorry,

0:20:23.920 --> 0:20:24.720
<v Speaker 3>you can't park here.

0:20:25.240 --> 0:20:28.200
<v Speaker 2>The space is reserved for executives. And I was like.

0:20:30.640 --> 0:20:32.320
<v Speaker 3>Okay, And so I had to take up my badge

0:20:32.320 --> 0:20:34.000
<v Speaker 3>and show and it said like executive on.

0:20:33.920 --> 0:20:36.080
<v Speaker 2>The body and it was a brother and he looked

0:20:36.119 --> 0:20:36.320
<v Speaker 2>at me.

0:20:36.359 --> 0:20:39.960
<v Speaker 3>He was so confused, like, oh, oh, all right, you know,

0:20:40.040 --> 0:20:42.439
<v Speaker 3>go ahead. But I realized in that moment, I was

0:20:42.520 --> 0:20:45.360
<v Speaker 3>changing his perspective or stereotype of what an NBA executive

0:20:45.480 --> 0:20:48.200
<v Speaker 3>looked like exactly because I got locks and nose ring

0:20:48.280 --> 0:20:51.240
<v Speaker 3>like and I'm the same all the time regardless, and

0:20:51.280 --> 0:20:53.200
<v Speaker 3>I don't think people expect that. So the number of

0:20:53.240 --> 0:20:56.359
<v Speaker 3>times where I've gone places and people just underestimate, not

0:20:56.440 --> 0:20:58.160
<v Speaker 3>just because I'm a woman, because I'm a black woman

0:20:58.720 --> 0:21:00.680
<v Speaker 3>in sports at this and this position.

0:21:00.880 --> 0:21:01.880
<v Speaker 2>Yeah, it's interesting.

0:21:01.880 --> 0:21:03.359
<v Speaker 3>But I love like when I get to talk to

0:21:03.400 --> 0:21:05.240
<v Speaker 3>youth and they're like, oh man, you're so coold.

0:21:05.480 --> 0:21:07.359
<v Speaker 2>Yeah, I didn't expect that.

0:21:07.440 --> 0:21:10.080
<v Speaker 3>And I'm like, yes, it can be a regular person.

0:21:10.359 --> 0:21:13.000
<v Speaker 3>I mean I always say I'm just warming the seat. Yeah,

0:21:13.160 --> 0:21:15.320
<v Speaker 3>this job is in mind forever, you know what I mean.

0:21:15.320 --> 0:21:18.440
<v Speaker 3>And ultimately, I'm grateful for the opportunity and as many people.

0:21:18.240 --> 0:21:19.560
<v Speaker 2>As I can help while I'm in it. I want

0:21:19.600 --> 0:21:20.000
<v Speaker 2>to do that.

0:21:20.640 --> 0:21:22.520
<v Speaker 3>I don't define myself by the job, and a lot

0:21:22.520 --> 0:21:23.800
<v Speaker 3>of people define me by it.

0:21:24.480 --> 0:21:28.119
<v Speaker 1>Oh Melissa, how does that make you feel when you

0:21:28.160 --> 0:21:30.040
<v Speaker 1>don't define yourself by it but other people do?

0:21:30.440 --> 0:21:31.200
<v Speaker 2>So annoying.

0:21:31.320 --> 0:21:33.840
<v Speaker 3>Yeah, go outside, people like, oh yeah, that's Mlissa from

0:21:33.840 --> 0:21:36.119
<v Speaker 3>the Hawks. Hey, let me get some tickets, Hey, let

0:21:36.160 --> 0:21:37.920
<v Speaker 3>me get a job. Hey, I got this stay in

0:21:37.960 --> 0:21:39.919
<v Speaker 3>this brand. I want to promote. And I know that

0:21:39.960 --> 0:21:41.600
<v Speaker 3>if I didn't have this role, none of them would

0:21:41.640 --> 0:21:44.080
<v Speaker 3>be speaking to me. And I know that, and I'm

0:21:44.119 --> 0:21:46.199
<v Speaker 3>okay with it. But I realized when I was a turner,

0:21:46.520 --> 0:21:49.800
<v Speaker 3>a lot of people got got let go after all

0:21:49.800 --> 0:21:51.760
<v Speaker 3>the changes in the company. Sold a couple of times,

0:21:51.760 --> 0:21:54.239
<v Speaker 3>and I saw people felt like they were going through

0:21:54.240 --> 0:21:56.480
<v Speaker 3>a divorce, like how can they do this to me?

0:21:56.560 --> 0:21:59.120
<v Speaker 2>And I'm like, it's a job. It happens.

0:21:59.160 --> 0:22:03.440
<v Speaker 3>But if they're whole identity is wrapped up in this position.

0:22:03.680 --> 0:22:05.440
<v Speaker 2>If they lose the position, they don't know who they are.

0:22:05.520 --> 0:22:05.880
<v Speaker 2>That's real.

0:22:06.000 --> 0:22:07.600
<v Speaker 3>I tell people today, if I was a greeter at

0:22:07.600 --> 0:22:10.240
<v Speaker 3>Walmart tomorrow, I would be equally as cool and still

0:22:10.320 --> 0:22:10.960
<v Speaker 3>very much met.

0:22:11.000 --> 0:22:14.040
<v Speaker 2>You'd be the coolest greater a Walmart.

0:22:14.040 --> 0:22:16.719
<v Speaker 3>You know, I'm saying, like it's all good, but I

0:22:16.760 --> 0:22:19.320
<v Speaker 3>always have to maintain that mentality. Because I can, and

0:22:19.440 --> 0:22:21.480
<v Speaker 3>because I got laid off when I was eight months pregnant,

0:22:21.520 --> 0:22:23.080
<v Speaker 3>I think now I can go to work every day

0:22:23.119 --> 0:22:26.760
<v Speaker 3>like you never know, and that's okay, and it's free

0:22:26.840 --> 0:22:29.080
<v Speaker 3>because I'm not holding onto it. That would be sad

0:22:29.119 --> 0:22:30.800
<v Speaker 3>because I love what I do and I love my team.

0:22:30.880 --> 0:22:32.680
<v Speaker 3>But at the end of the day, that means God

0:22:32.720 --> 0:22:34.200
<v Speaker 3>has just prepared me for my next adventure.

0:22:34.280 --> 0:22:34.920
<v Speaker 2>Absolutely.

0:22:35.280 --> 0:22:40.160
<v Speaker 1>Yes, speaking of an adventure, you went to get your

0:22:40.280 --> 0:22:43.400
<v Speaker 1>master's degree in Design Studies and Branding from Central Saint

0:22:43.480 --> 0:22:46.960
<v Speaker 1>Martin's College of Art and Design at the London Institute.

0:22:47.119 --> 0:22:50.440
<v Speaker 2>It's a mouthful. It's a mouthful. Listen.

0:22:51.160 --> 0:22:54.680
<v Speaker 1>I love London. How did you end up in London?

0:22:55.680 --> 0:22:59.080
<v Speaker 3>Random story? So my mom, I mentioned, she's from Belief,

0:22:59.240 --> 0:23:01.639
<v Speaker 3>colonized by the Is. She went to nursing school in England.

0:23:02.080 --> 0:23:04.639
<v Speaker 3>Really so my entire life I heard about her friends

0:23:04.680 --> 0:23:06.719
<v Speaker 3>in York and all these things, and it wasn't like

0:23:07.080 --> 0:23:09.119
<v Speaker 3>fancy or fabulous, like if you were in Belieze, you

0:23:09.200 --> 0:23:11.959
<v Speaker 3>either were a teacher or nurse, and if you were

0:23:12.000 --> 0:23:13.520
<v Speaker 3>then you went to London for nursing school.

0:23:13.840 --> 0:23:14.520
<v Speaker 2>And so she did.

0:23:14.520 --> 0:23:16.680
<v Speaker 3>And I had never been to Europe my entire childhood,

0:23:16.720 --> 0:23:18.560
<v Speaker 3>and I just remember it was like a mythical place.

0:23:18.720 --> 0:23:20.399
<v Speaker 2>Yes, when she was I would see pictures of her.

0:23:20.520 --> 0:23:23.080
<v Speaker 3>She was the only black person in her class, and

0:23:23.160 --> 0:23:24.440
<v Speaker 3>so I would always.

0:23:24.200 --> 0:23:25.520
<v Speaker 2>Be like, you know, one day I'm gonna go to London.

0:23:25.600 --> 0:23:25.840
<v Speaker 1>Yeah.

0:23:25.880 --> 0:23:27.960
<v Speaker 2>I had family from Jamaica. My father's from Jamaica.

0:23:28.000 --> 0:23:30.080
<v Speaker 3>I have an uncle and two cousins and an aunt

0:23:30.119 --> 0:23:31.880
<v Speaker 3>that moved to Jamaica moved, sorry, moved from.

0:23:31.800 --> 0:23:32.560
<v Speaker 2>Jamaica to London.

0:23:32.640 --> 0:23:35.000
<v Speaker 3>OK. So they were like my call my British cousin,

0:23:35.760 --> 0:23:37.439
<v Speaker 3>and I was like, one day I'm a visit them.

0:23:37.600 --> 0:23:39.439
<v Speaker 3>And I remember an undergrad at Wake that had a

0:23:39.440 --> 0:23:41.760
<v Speaker 3>study of broad programs. So I did a semester abroad.

0:23:41.960 --> 0:23:43.639
<v Speaker 3>The first time I got on a plane in London

0:23:44.080 --> 0:23:46.399
<v Speaker 3>and I fell in love with it. But I was

0:23:46.440 --> 0:23:49.359
<v Speaker 3>at a house with a bunch of Americans and like, we traveled,

0:23:49.400 --> 0:23:50.920
<v Speaker 3>you did some really cool stuff. But I didn't feel

0:23:50.920 --> 0:23:55.000
<v Speaker 3>like I really got like an actual experience being in

0:23:55.040 --> 0:23:56.520
<v Speaker 3>London because it was kind of like it was an

0:23:56.520 --> 0:23:57.479
<v Speaker 3>Americanized experience.

0:23:57.560 --> 0:23:59.119
<v Speaker 2>Okay. So I said, if I can.

0:23:58.960 --> 0:24:00.800
<v Speaker 3>Go back, I want to go to like British school,

0:24:01.000 --> 0:24:03.000
<v Speaker 3>be in a dorm, live with people from all over

0:24:03.040 --> 0:24:05.560
<v Speaker 3>the world. And so that's what I did. After I graduated,

0:24:05.640 --> 0:24:07.520
<v Speaker 3>I came to Atlanta. I worked at Turner four year

0:24:07.960 --> 0:24:09.720
<v Speaker 3>and they offered me a job like six months in

0:24:10.520 --> 0:24:12.720
<v Speaker 3>and I was like, oh man, this is great opportunity,

0:24:12.760 --> 0:24:15.040
<v Speaker 3>but I really want the chance to live abroad. And

0:24:15.080 --> 0:24:17.320
<v Speaker 3>so I turned down the job and I got into

0:24:17.320 --> 0:24:20.320
<v Speaker 3>the program in London, so one year master's degree, and

0:24:20.359 --> 0:24:22.440
<v Speaker 3>so I literally went as an excuse to live abroad

0:24:22.720 --> 0:24:26.240
<v Speaker 3>and have that opportunity, and so I couldn't do it.

0:24:26.320 --> 0:24:29.119
<v Speaker 3>And what I realized then if you didn't have the

0:24:29.119 --> 0:24:31.000
<v Speaker 3>amount of money you needed for the year in your

0:24:31.000 --> 0:24:33.200
<v Speaker 3>bank account, they won't let you go. So it wasn't

0:24:33.240 --> 0:24:34.800
<v Speaker 3>like you can get financial aid and all of that.

0:24:35.160 --> 0:24:38.080
<v Speaker 3>So I needed twenty thousand dollars and I was like,

0:24:38.119 --> 0:24:39.639
<v Speaker 3>how am I going to have I get it. One

0:24:39.680 --> 0:24:41.520
<v Speaker 3>of my colleagues at the time was like, why don't

0:24:41.520 --> 0:24:43.679
<v Speaker 3>you just ask for it? So I made some proposals

0:24:43.680 --> 0:24:45.440
<v Speaker 3>and I was like, I'll give my artwork, or I'll

0:24:45.440 --> 0:24:47.680
<v Speaker 3>just be a great citizen, give me something thousand dollars.

0:24:48.119 --> 0:24:49.840
<v Speaker 3>It was the year the All Star Game was in Atlanta,

0:24:49.960 --> 0:24:51.879
<v Speaker 3>so I was mopping up sweat for the game and

0:24:51.920 --> 0:24:54.800
<v Speaker 3>I was shopping it around, gave it to players, you know, anybody,

0:24:54.920 --> 0:24:57.080
<v Speaker 3>family members, and ultimately it.

0:24:57.000 --> 0:24:58.600
<v Speaker 2>Was Tim Hardaway, one of the players that I need

0:24:58.640 --> 0:24:59.520
<v Speaker 2>for my days.

0:25:00.000 --> 0:25:01.720
<v Speaker 3>He was like, you know, my wife and I sorry proposal,

0:25:01.800 --> 0:25:03.119
<v Speaker 3>We really believe in you.

0:25:03.119 --> 0:25:05.159
<v Speaker 2>You know, here is the father, Tim Hardaway.

0:25:05.280 --> 0:25:05.600
<v Speaker 1>Yeah.

0:25:05.880 --> 0:25:08.960
<v Speaker 3>What So when I was a ball room for the Heat,

0:25:09.040 --> 0:25:12.359
<v Speaker 3>I like worked Tim Junior's birthday party.

0:25:12.800 --> 0:25:14.040
<v Speaker 2>I was a ball girl. He was like, hey, can

0:25:14.080 --> 0:25:15.239
<v Speaker 2>you come help out of the party. I'm like, oh,

0:25:15.240 --> 0:25:17.240
<v Speaker 2>I'm going to Hardaway's house. It was like can you

0:25:17.280 --> 0:25:19.879
<v Speaker 2>carry this ice? And in his budget? I was like

0:25:19.920 --> 0:25:20.560
<v Speaker 2>all right.

0:25:20.920 --> 0:25:23.160
<v Speaker 3>But from then they were like family to me. So

0:25:23.240 --> 0:25:25.199
<v Speaker 3>he's like, my wife and I have always believed in you.

0:25:25.240 --> 0:25:25.800
<v Speaker 2>We love you.

0:25:26.040 --> 0:25:27.760
<v Speaker 3>And I was like, well, I'll pay it back over time.

0:25:27.800 --> 0:25:29.760
<v Speaker 3>He was like, pay it forward and it was the

0:25:29.760 --> 0:25:32.520
<v Speaker 3>biggest blessing. And so that's what got me to London

0:25:32.560 --> 0:25:36.720
<v Speaker 3>and it was amazing, awesome program, great friends that I made,

0:25:36.760 --> 0:25:39.000
<v Speaker 3>lifelong friends from my experience now going to school in

0:25:39.040 --> 0:25:42.719
<v Speaker 3>England coming back like, I wouldn't trade it, and I'm

0:25:42.760 --> 0:25:44.480
<v Speaker 3>so glad I did it at that stage of life.

0:25:44.560 --> 0:25:46.960
<v Speaker 1>So you were a mother at this point, you hadn't

0:25:46.960 --> 0:25:49.959
<v Speaker 1>had Remember you were turning you This is way back.

0:25:50.040 --> 0:25:52.280
<v Speaker 3>Okay. I was going to ask how as you manage that?

0:25:52.359 --> 0:25:53.960
<v Speaker 3>But wow, I don't know.

0:25:54.040 --> 0:25:55.439
<v Speaker 2>That's that's a whole other.

0:25:55.359 --> 0:25:58.600
<v Speaker 1>World, right, that's crazy and similar to you, I've always

0:25:58.720 --> 0:25:59.800
<v Speaker 1>wanted to study a bride.

0:26:00.040 --> 0:26:02.320
<v Speaker 2>I feel like the British actors are the best.

0:26:02.400 --> 0:26:04.680
<v Speaker 1>So when we went on strike a few years ago,

0:26:05.240 --> 0:26:08.720
<v Speaker 1>I remember I started I'm always like a solution oriented person,

0:26:08.760 --> 0:26:10.000
<v Speaker 1>not like, oh what are we doing?

0:26:10.040 --> 0:26:12.280
<v Speaker 2>What's happening? How can I make the most of this time?

0:26:12.720 --> 0:26:15.200
<v Speaker 1>So I started looking up different schools that I could

0:26:15.240 --> 0:26:18.239
<v Speaker 1>go to to do like intensive courses in London. And

0:26:18.320 --> 0:26:20.399
<v Speaker 1>I remember I was totaler what I wanted to do

0:26:20.440 --> 0:26:22.399
<v Speaker 1>and he was like, oh, he was like, I wouldn't

0:26:22.400 --> 0:26:23.919
<v Speaker 1>do it. He was like, only because this strike is

0:26:23.920 --> 0:26:25.920
<v Speaker 1>going to be over before you know it. Well it wasn't.

0:26:26.480 --> 0:26:27.919
<v Speaker 1>It was not over before we knew it. And I

0:26:27.960 --> 0:26:30.160
<v Speaker 1>was like, dang it, I should have went. But it's

0:26:30.160 --> 0:26:31.719
<v Speaker 1>one of those things where I still want to do that.

0:26:31.720 --> 0:26:34.439
<v Speaker 1>That's still a dream of mine. Yeah, totally, I do.

0:26:34.560 --> 0:26:38.440
<v Speaker 1>I want that experience of studying abroad. I just I remember.

0:26:38.119 --> 0:26:40.119
<v Speaker 3>It so vividly because I got to like feel like

0:26:40.160 --> 0:26:42.200
<v Speaker 3>I was immersed in it. Yeah. First I was like, okay,

0:26:42.280 --> 0:26:43.720
<v Speaker 3>you're in, you're out, but it was like, you know,

0:26:43.760 --> 0:26:46.200
<v Speaker 3>getting the bus and going to the markets for groceries

0:26:46.280 --> 0:26:49.680
<v Speaker 3>and making friends and like it was such a great time.

0:26:49.720 --> 0:26:51.240
<v Speaker 3>I think I was maybe like twenty five.

0:26:51.440 --> 0:26:54.560
<v Speaker 2>Wow, So it was a good Yes, I'm sure that

0:26:54.640 --> 0:26:55.640
<v Speaker 2>helped shape you as well.

0:26:56.000 --> 0:26:58.639
<v Speaker 1>Something about moving away from home that really does a

0:26:58.640 --> 0:26:59.560
<v Speaker 1>lot of shaping for me.

0:26:59.600 --> 0:27:00.600
<v Speaker 2>It was why Washington, DC?

0:27:01.480 --> 0:27:04.200
<v Speaker 1>You were London, And I know those moments definitely shape

0:27:04.200 --> 0:27:04.920
<v Speaker 1>me for sure.

0:27:05.840 --> 0:27:07.080
<v Speaker 2>Yeah, when you.

0:27:07.040 --> 0:27:10.080
<v Speaker 1>Think about your leadership style, what are some of the

0:27:10.119 --> 0:27:12.760
<v Speaker 1>core principles that anger every big decision that.

0:27:12.760 --> 0:27:13.400
<v Speaker 2>You have to make.

0:27:14.760 --> 0:27:17.320
<v Speaker 3>You know, from a work perspective, I always think of

0:27:17.359 --> 0:27:17.879
<v Speaker 3>my values.

0:27:18.040 --> 0:27:19.960
<v Speaker 2>Yeah, I go back to my why, and I'll tell

0:27:20.000 --> 0:27:20.280
<v Speaker 2>the team.

0:27:20.320 --> 0:27:22.199
<v Speaker 3>So we even explaining like why we're doing things like

0:27:22.520 --> 0:27:24.920
<v Speaker 3>just don't rush through it, like explain how we got

0:27:24.920 --> 0:27:27.439
<v Speaker 3>there and the why. And so when it comes to

0:27:27.520 --> 0:27:29.520
<v Speaker 3>like business decisions, a lot of it is like focusing

0:27:29.560 --> 0:27:31.400
<v Speaker 3>on the what are we doing, What do we need

0:27:31.400 --> 0:27:33.760
<v Speaker 3>as orientation? What to the fancy, what does the community need?

0:27:34.680 --> 0:27:37.760
<v Speaker 3>Which is important when it comes to personal decisions. I

0:27:37.880 --> 0:27:39.520
<v Speaker 3>talk a lot about in my book as well about

0:27:39.520 --> 0:27:42.879
<v Speaker 3>my guiding principles. Yeah, like people ask you yes instead

0:27:42.880 --> 0:27:46.879
<v Speaker 3>of like my career and that's a different one, and

0:27:46.920 --> 0:27:50.240
<v Speaker 3>I think at some point in my career, I remember

0:27:50.280 --> 0:27:52.400
<v Speaker 3>I wanted to be in branding. I'd gone to grad

0:27:52.480 --> 0:27:54.480
<v Speaker 3>school in London to focus on brand strategy.

0:27:54.520 --> 0:27:55.159
<v Speaker 2>I love branding.

0:27:55.200 --> 0:27:58.040
<v Speaker 3>I want to learn more about it. And I think

0:27:58.080 --> 0:28:00.399
<v Speaker 3>I was maybe twenty six. I'd come back to Monday

0:28:00.440 --> 0:28:01.760
<v Speaker 3>and I worked for a couple of years at a

0:28:01.880 --> 0:28:04.159
<v Speaker 3>job and then I finally maybe I was like twenty eight,

0:28:04.200 --> 0:28:06.480
<v Speaker 3>I got a branding jobs Rectro brand strategy.

0:28:06.480 --> 0:28:08.840
<v Speaker 2>I got to rebrand cour TV to true TV Wow,

0:28:08.920 --> 0:28:09.600
<v Speaker 2>and I was like.

0:28:09.600 --> 0:28:11.600
<v Speaker 3>Oh man, this is cool. Yeah, I got to work

0:28:11.600 --> 0:28:13.359
<v Speaker 3>on it. But when I got the brand job, I

0:28:13.400 --> 0:28:15.240
<v Speaker 3>was like, what's next? Do I retire?

0:28:15.400 --> 0:28:17.000
<v Speaker 2>Like what are we going to do?

0:28:17.760 --> 0:28:20.439
<v Speaker 3>And so I had to kind of redefine what, you know,

0:28:20.560 --> 0:28:23.199
<v Speaker 3>success kind of looked like to me. And at that

0:28:23.240 --> 0:28:24.760
<v Speaker 3>point I had a lot of mentors that were like,

0:28:24.760 --> 0:28:26.720
<v Speaker 3>you know, you should really create your guiding principles for

0:28:26.760 --> 0:28:27.680
<v Speaker 3>your life and your career.

0:28:27.720 --> 0:28:30.879
<v Speaker 2>What should that be? And I never really thought of it.

0:28:31.280 --> 0:28:33.080
<v Speaker 3>So I took some time to you know, ask these

0:28:33.160 --> 0:28:34.760
<v Speaker 3>questions of like, you know, what would I do if

0:28:35.080 --> 0:28:36.600
<v Speaker 3>you know for free?

0:28:36.760 --> 0:28:38.400
<v Speaker 2>You know, what is my superpower?

0:28:38.480 --> 0:28:41.840
<v Speaker 3>What things do I dislike, despise, what.

0:28:41.880 --> 0:28:42.320
<v Speaker 2>Keeps me up?

0:28:42.360 --> 0:28:43.520
<v Speaker 3>And I had all these things and I kind of

0:28:43.600 --> 0:28:46.000
<v Speaker 3>land that I call my starting five and almost like

0:28:46.040 --> 0:28:48.320
<v Speaker 3>the filter that I use for every decision that I make,

0:28:48.680 --> 0:28:52.360
<v Speaker 3>both personally and professionally. And so one is, you know,

0:28:52.480 --> 0:28:54.880
<v Speaker 3>I have the ability to both be really creative, like

0:28:54.920 --> 0:28:57.400
<v Speaker 3>with the art, but also strategic from a business sense.

0:28:57.960 --> 0:29:01.080
<v Speaker 3>And I've had business strategy jobs I hated, so it

0:29:01.080 --> 0:29:02.920
<v Speaker 3>was all strategy and there was no creativity.

0:29:03.160 --> 0:29:03.760
<v Speaker 2>And I had all.

0:29:03.680 --> 0:29:05.960
<v Speaker 3>Creative jobs, like I mentioned that the art job, which

0:29:06.200 --> 0:29:07.719
<v Speaker 3>at first I liked, and I was like, that's not

0:29:07.760 --> 0:29:09.600
<v Speaker 3>for me either. But my superpower is when I can

0:29:09.600 --> 0:29:12.640
<v Speaker 3>bring both of those together. And this role is very

0:29:12.680 --> 0:29:14.600
<v Speaker 3>creative and strategic business wise.

0:29:14.680 --> 0:29:16.040
<v Speaker 2>I think that's why I thrive in it.

0:29:16.880 --> 0:29:20.080
<v Speaker 3>The second is I get bored real easily, Like if

0:29:20.080 --> 0:29:21.480
<v Speaker 3>I can do it in my sleep, I don't want

0:29:21.480 --> 0:29:23.720
<v Speaker 3>to do it. And so I'll always say that I

0:29:23.720 --> 0:29:25.920
<v Speaker 3>want to be adding more tools to my personal toolbox.

0:29:26.320 --> 0:29:27.520
<v Speaker 2>I was an agency of one.

0:29:27.560 --> 0:29:30.680
<v Speaker 3>What new capability am I adding to my capabilities presentations?

0:29:30.800 --> 0:29:33.200
<v Speaker 3>So anything that I do, if I could already do

0:29:33.240 --> 0:29:34.680
<v Speaker 3>it before I start, I don't need to be doing it.

0:29:36.040 --> 0:29:38.360
<v Speaker 3>The third is my mom was not the best with

0:29:38.480 --> 0:29:39.200
<v Speaker 3>money growing up.

0:29:39.960 --> 0:29:41.400
<v Speaker 2>You know what it was like step.

0:29:41.160 --> 0:29:44.000
<v Speaker 3>Getting cut off or bill collectors calling, and I said,

0:29:44.000 --> 0:29:46.200
<v Speaker 3>whatever I do, want to pay my bills on time

0:29:46.720 --> 0:29:48.960
<v Speaker 3>or ahead of time was the goal. Then after I

0:29:48.960 --> 0:29:52.080
<v Speaker 3>had my daughter, was thinking about generational you know what's building,

0:29:52.120 --> 0:29:54.680
<v Speaker 3>like what can I do for her long term or

0:29:55.080 --> 0:29:58.480
<v Speaker 3>you know, I'm not leaving her in debt. My fourth

0:29:58.520 --> 0:30:01.080
<v Speaker 3>is some sense of like work life harmony. I don't

0:30:01.080 --> 0:30:03.400
<v Speaker 3>think there's ever balance. You know, we both work really hard.

0:30:03.440 --> 0:30:05.280
<v Speaker 3>Harmony is a good way to put harmony. You know,

0:30:05.360 --> 0:30:07.160
<v Speaker 3>sometimes you got to work really hard, sometimes you got

0:30:07.160 --> 0:30:07.680
<v Speaker 3>to live really hard.

0:30:07.760 --> 0:30:10.120
<v Speaker 2>They a great way, yes, And making sure that.

0:30:10.080 --> 0:30:12.200
<v Speaker 3>I'm always in a position where I'm able to do

0:30:12.240 --> 0:30:15.360
<v Speaker 3>that when I can, especially with my daughter, like being

0:30:15.360 --> 0:30:16.840
<v Speaker 3>able to spend time with her when she needs it.

0:30:16.840 --> 0:30:17.480
<v Speaker 2>That's important.

0:30:18.240 --> 0:30:20.560
<v Speaker 3>And then the last one is authenticity because how I

0:30:20.600 --> 0:30:22.640
<v Speaker 3>am right now, If I am no matter where you

0:30:22.680 --> 0:30:25.520
<v Speaker 3>see me in any environment, trap house, at the White House,

0:30:25.560 --> 0:30:27.960
<v Speaker 3>like this is going to be what she is.

0:30:28.040 --> 0:30:29.600
<v Speaker 2>And so those are like.

0:30:29.560 --> 0:30:33.320
<v Speaker 3>My starting five and every decision I've made, I ladder

0:30:33.360 --> 0:30:34.760
<v Speaker 3>it up to those and I'm like, does it check

0:30:34.800 --> 0:30:37.040
<v Speaker 3>these boxes? And if it does, it's something that I

0:30:37.080 --> 0:30:38.280
<v Speaker 3>know that I would be happy with.

0:30:38.760 --> 0:30:38.880
<v Speaker 4>Love.

0:30:38.960 --> 0:30:41.080
<v Speaker 2>So even from a professional sense, people have.

0:30:41.040 --> 0:30:43.440
<v Speaker 3>Come with opportunities and say, hey, how would you like

0:30:43.480 --> 0:30:46.800
<v Speaker 3>this opportunity, I can very easily say, well, can you

0:30:47.000 --> 0:30:49.280
<v Speaker 3>handle these five things? These can be met. We can

0:30:49.320 --> 0:30:52.320
<v Speaker 3>have a conversation and it's not that's cool mm hmm.

0:30:52.560 --> 0:30:54.760
<v Speaker 3>I love that guiding principles. I'm going to take that on.

0:30:55.160 --> 0:30:58.720
<v Speaker 1>I got to find out with my starting five and.

0:30:58.800 --> 0:30:59.640
<v Speaker 2>It can evolve.

0:30:59.680 --> 0:31:01.280
<v Speaker 3>But I think it's so much of who you are

0:31:01.280 --> 0:31:04.040
<v Speaker 3>at your core. YEA, that like that's important. Like another

0:31:04.080 --> 0:31:06.480
<v Speaker 3>one now is Atlanta. You know, I had had opportunities

0:31:06.520 --> 0:31:09.600
<v Speaker 3>to leave Atlanta and my daughter was like, uh uh,

0:31:09.800 --> 0:31:12.880
<v Speaker 3>I'm not leaving Atlanta, and so I I'd love to

0:31:12.920 --> 0:31:16.080
<v Speaker 3>travel and yeah, you go places. And so at some point,

0:31:16.280 --> 0:31:20.040
<v Speaker 3>like another opportunity came and she was like no, Mom,

0:31:20.040 --> 0:31:21.440
<v Speaker 3>And I said, you know what, you didn't ask to

0:31:21.480 --> 0:31:23.600
<v Speaker 3>be here. Yes, And if I could do anything by

0:31:23.680 --> 0:31:25.440
<v Speaker 3>just having you stay here because you love this as

0:31:25.480 --> 0:31:28.320
<v Speaker 3>your own, I can make that sacrifice. So like a

0:31:28.640 --> 0:31:31.880
<v Speaker 3>silent six is being in Atlanta. If it's work related, ya,

0:31:32.000 --> 0:31:35.160
<v Speaker 3>that's important personally. Yeah, speaking of motherhood, you are an

0:31:35.200 --> 0:31:35.960
<v Speaker 3>amazing mom.

0:31:36.520 --> 0:31:40.280
<v Speaker 1>And Marley, when I tell you she is true to

0:31:40.520 --> 0:31:43.640
<v Speaker 1>herself is so so baby. When I tell you she's

0:31:43.800 --> 0:31:46.640
<v Speaker 1>very matter of fact, she is not fake. No, Like

0:31:46.800 --> 0:31:50.640
<v Speaker 1>I love that child. She was like, you did a

0:31:50.640 --> 0:31:52.440
<v Speaker 1>really good job. I would say, she's so the truth.

0:31:52.480 --> 0:31:54.960
<v Speaker 1>Sometimes I'm like a little less truth, little less true.

0:31:55.000 --> 0:31:58.040
<v Speaker 1>Bring it back, bring it back right. When you talk

0:31:58.120 --> 0:32:02.320
<v Speaker 1>about work, life, harm and having a child, how do

0:32:02.400 --> 0:32:04.959
<v Speaker 1>you find harmony with everything that you have going on?

0:32:05.040 --> 0:32:07.920
<v Speaker 2>I see you bring her the game, sometimes against her will.

0:32:08.000 --> 0:32:10.320
<v Speaker 1>Sometimes sometimes she doesn't, like I do not want to

0:32:11.000 --> 0:32:12.760
<v Speaker 1>do you understand who your mother is?

0:32:13.040 --> 0:32:16.400
<v Speaker 2>She eats, she's ready to go. That is her. That

0:32:16.560 --> 0:32:17.160
<v Speaker 2>is so funny.

0:32:17.160 --> 0:32:18.840
<v Speaker 1>But how do you find harmony and everything that she

0:32:18.880 --> 0:32:20.000
<v Speaker 1>have going on with the motherhood?

0:32:21.080 --> 0:32:23.080
<v Speaker 3>You know, she is my first priority, and I'll tell

0:32:23.120 --> 0:32:26.200
<v Speaker 3>everyone if I have to leave because she just started volleyball.

0:32:26.520 --> 0:32:29.080
<v Speaker 3>She tells all her friends that her parents forced her

0:32:29.120 --> 0:32:32.320
<v Speaker 3>to pick a sport, and I was like, okay, you

0:32:32.400 --> 0:32:36.760
<v Speaker 3>picked this one right. But I really keep her first

0:32:37.200 --> 0:32:39.400
<v Speaker 3>and so for as many things. And you know, her

0:32:39.440 --> 0:32:41.120
<v Speaker 3>dad and I we co parent really well, and I'm

0:32:41.120 --> 0:32:43.880
<v Speaker 3>grateful for that. That's good, but it's so much like

0:32:44.120 --> 0:32:46.520
<v Speaker 3>I we'll think of all this stuff I have to do.

0:32:46.680 --> 0:32:48.640
<v Speaker 3>And I was telling a friend of mine, I often

0:32:48.720 --> 0:32:49.600
<v Speaker 3>ask her, how can I.

0:32:49.560 --> 0:32:50.560
<v Speaker 2>Be a better mom to you?

0:32:50.600 --> 0:32:50.959
<v Speaker 1>Wow?

0:32:51.120 --> 0:32:53.000
<v Speaker 3>And I've asked her since she was really young, and

0:32:53.040 --> 0:32:54.760
<v Speaker 3>she'd be like, you can give me more candy, like

0:32:54.800 --> 0:32:57.200
<v Speaker 3>it was real, it was a real kid, Like right now,

0:32:57.240 --> 0:32:59.640
<v Speaker 3>she's like no, mom, like you're good or helping her

0:32:59.680 --> 0:33:02.200
<v Speaker 3>sort feelings that she has, or you know, she's like,

0:33:02.240 --> 0:33:03.760
<v Speaker 3>you can make you can be less cringe when you

0:33:03.840 --> 0:33:06.200
<v Speaker 3>drop me off at school, And I was like how,

0:33:06.480 --> 0:33:08.080
<v Speaker 3>I'm like, oh, I turn it down the volume at

0:33:08.080 --> 0:33:10.240
<v Speaker 3>a song. I really like to embarrass you. I'm like, no,

0:33:10.640 --> 0:33:11.000
<v Speaker 3>I'm going.

0:33:11.000 --> 0:33:12.920
<v Speaker 2>To be cringe. That's that's what it is.

0:33:13.000 --> 0:33:15.640
<v Speaker 3>But just to like being able to communicate with her

0:33:15.640 --> 0:33:17.520
<v Speaker 3>and make sure that we're good at some point, you know,

0:33:17.560 --> 0:33:22.920
<v Speaker 3>like I recently started an entrepreneurial endeavor and I asked her.

0:33:23.000 --> 0:33:25.160
<v Speaker 3>She's like, you know, you work a lot now or

0:33:25.200 --> 0:33:28.120
<v Speaker 3>you're always tired. And I'm glad because she gives me

0:33:28.200 --> 0:33:30.480
<v Speaker 3>perspective of gaps that I don't even see that I have.

0:33:30.640 --> 0:33:33.880
<v Speaker 3>And I'm like, okay, so how can I have the balance?

0:33:33.920 --> 0:33:36.200
<v Speaker 3>And I'm like Okay, So note to self. I need

0:33:36.240 --> 0:33:38.719
<v Speaker 3>to put work away and when I have time with her,

0:33:38.840 --> 0:33:40.880
<v Speaker 3>like make that focused time. And she's like, hey, we

0:33:40.920 --> 0:33:42.800
<v Speaker 3>watch a movie together. Sometimes I'm like, yeah, put it on,

0:33:43.920 --> 0:33:46.840
<v Speaker 3>come here. But you're correct, so I'm like, you know what,

0:33:47.000 --> 0:33:49.160
<v Speaker 3>like stop that, like just sit with her and be

0:33:49.240 --> 0:33:51.720
<v Speaker 3>there because you have a couple hours she's going to bed.

0:33:51.760 --> 0:33:55.000
<v Speaker 3>And so it's just trying to be more intentional about things.

0:33:55.040 --> 0:33:57.480
<v Speaker 2>But it's tough. Yeah, I can imagine.

0:33:57.720 --> 0:34:02.200
<v Speaker 1>Yeah, speaking of taking on new professional endeavors, how has

0:34:02.240 --> 0:34:02.640
<v Speaker 1>that been?

0:34:03.480 --> 0:34:05.040
<v Speaker 2>Let's talk about it. I'm excited.

0:34:05.040 --> 0:34:07.720
<v Speaker 1>I actually went you had for Vita Hell, yes, and

0:34:08.719 --> 0:34:10.439
<v Speaker 1>I do want you to explain what it is because

0:34:10.520 --> 0:34:13.120
<v Speaker 1>it's fascinating. Like I went to your facility and we're

0:34:13.160 --> 0:34:14.880
<v Speaker 1>actually going to go there too. But I went to

0:34:14.920 --> 0:34:20.280
<v Speaker 1>the facility and it was absolutely amazing, next level, like futuristic, amazing.

0:34:20.440 --> 0:34:20.840
<v Speaker 2>Thank you.

0:34:20.960 --> 0:34:21.160
<v Speaker 1>Yeah.

0:34:21.440 --> 0:34:24.280
<v Speaker 3>And so myself and not my business partner, doctor Trevor Turner,

0:34:24.320 --> 0:34:27.400
<v Speaker 3>we opened up a wellness center in Atlanta and Buckhead

0:34:27.440 --> 0:34:31.080
<v Speaker 3>and it's all around longevity and like orthopedics, but really,

0:34:31.360 --> 0:34:33.640
<v Speaker 3>how can you live as well as you can for

0:34:33.760 --> 0:34:34.600
<v Speaker 3>as long as you can?

0:34:34.719 --> 0:34:34.919
<v Speaker 5>Yes?

0:34:35.040 --> 0:34:37.279
<v Speaker 3>And having all of these different modalities or services that

0:34:37.320 --> 0:34:38.120
<v Speaker 3>we offer to do that.

0:34:38.760 --> 0:34:41.480
<v Speaker 2>And you know, I was experienced wellness.

0:34:41.480 --> 0:34:43.240
<v Speaker 3>My mom was a nurse, as I mentioned, an orthopedic

0:34:43.280 --> 0:34:46.640
<v Speaker 3>nurse iron and you know, someone brought an idea to

0:34:46.680 --> 0:34:48.160
<v Speaker 3>me around like hey, how do we you know, could

0:34:48.160 --> 0:34:50.279
<v Speaker 3>we do something like this? And doctor Turner and I

0:34:50.280 --> 0:34:52.960
<v Speaker 3>were introduced and we were like, okay, if we were

0:34:53.000 --> 0:34:54.400
<v Speaker 3>to do this, like I want to be able to

0:34:54.719 --> 0:34:56.680
<v Speaker 3>inform people of all of these things that have been

0:34:56.719 --> 0:34:59.879
<v Speaker 3>in Hollywood and things like therapeutics of exchange where people

0:34:59.880 --> 0:35:02.160
<v Speaker 3>are taking all the microplastics out of their blood, like

0:35:03.080 --> 0:35:05.880
<v Speaker 3>that's something that's like only billionaires do that, but actually no,

0:35:05.920 --> 0:35:08.759
<v Speaker 3>it's pretty affordable and you know you can do that here.

0:35:08.920 --> 0:35:11.160
<v Speaker 3>People don't talk about it, and especially in the black community.

0:35:11.239 --> 0:35:14.239
<v Speaker 3>So for me personally in being an investor, initially I

0:35:14.239 --> 0:35:16.319
<v Speaker 3>was like, I'm gonna be a silent investor just in

0:35:16.360 --> 0:35:19.320
<v Speaker 3>the background, and then that quickly changed, and I'm.

0:35:19.160 --> 0:35:21.319
<v Speaker 1>Glad it did, because you say, our community does not

0:35:21.360 --> 0:35:23.239
<v Speaker 1>know about these things. I wouldn't have known about it

0:35:23.600 --> 0:35:25.880
<v Speaker 1>if it wasn't for you, So thank you for not

0:35:26.000 --> 0:35:26.600
<v Speaker 1>being silent.

0:35:26.840 --> 0:35:29.880
<v Speaker 3>Well, you know, and I'm you know, God put you

0:35:29.920 --> 0:35:31.560
<v Speaker 3>in places where you did it like this was never

0:35:31.640 --> 0:35:34.840
<v Speaker 3>my This was not my idea to be where I

0:35:34.880 --> 0:35:37.000
<v Speaker 3>am as a part of this business. But you know,

0:35:37.200 --> 0:35:39.960
<v Speaker 3>things changed and it made it so that was the opportunity.

0:35:40.000 --> 0:35:41.560
<v Speaker 3>And I was like, there's clearly a reason, and I'm

0:35:41.560 --> 0:35:43.000
<v Speaker 3>going to walk in it and you know, to the

0:35:43.040 --> 0:35:46.040
<v Speaker 3>best I can as this vessel. Yeah, and so it's

0:35:46.040 --> 0:35:48.560
<v Speaker 3>amazing because now we just had an open house on

0:35:48.600 --> 0:35:50.520
<v Speaker 3>Saturday and people came in and we learned about we

0:35:50.560 --> 0:35:54.800
<v Speaker 3>have IV therapy, we have an AI robotic massage table

0:35:54.800 --> 0:35:56.480
<v Speaker 3>which it's called Escape.

0:35:56.480 --> 0:35:57.160
<v Speaker 2>People love it.

0:35:57.160 --> 0:36:00.959
<v Speaker 3>Oh, literally this robots giving you a massage. They learned

0:36:00.960 --> 0:36:03.919
<v Speaker 3>all the different massage techniques and I mean I've done

0:36:03.920 --> 0:36:05.479
<v Speaker 3>it a bunch of times and I'm like, it really

0:36:05.560 --> 0:36:08.640
<v Speaker 3>is good. It is in ways that you're like, oh, I.

0:36:08.560 --> 0:36:10.680
<v Speaker 1>Didn't know what to expect, but it was amazing. I

0:36:10.680 --> 0:36:11.839
<v Speaker 1>felt really good after words.

0:36:12.040 --> 0:36:13.360
<v Speaker 2>Relax. It is.

0:36:13.560 --> 0:36:16.000
<v Speaker 3>And so even as an owner in Pravida, you know,

0:36:16.120 --> 0:36:18.560
<v Speaker 3>I decided to invest in an executive physical because it's

0:36:18.640 --> 0:36:21.000
<v Speaker 3>very much what it's kind of the crux of everything

0:36:21.000 --> 0:36:23.200
<v Speaker 3>that we do. Get all this data about yourself, whether

0:36:23.200 --> 0:36:26.720
<v Speaker 3>it's genomics, whether it's your gut health, understanding what vitamins

0:36:26.760 --> 0:36:29.040
<v Speaker 3>you're deficient in, and not just taking random supplements, but

0:36:29.080 --> 0:36:32.320
<v Speaker 3>taking supplements that really are for you based on your deficiency.

0:36:32.360 --> 0:36:34.680
<v Speaker 3>I love that you all do the IVY cocktail.

0:36:34.840 --> 0:36:37.480
<v Speaker 1>Yeah, all the vitamins that you need, not just pumping

0:36:37.520 --> 0:36:38.600
<v Speaker 1>you with random stuff.

0:36:38.640 --> 0:36:40.360
<v Speaker 3>And then for people that may not want IVS, we

0:36:40.400 --> 0:36:43.080
<v Speaker 3>have a partnership with Vitamin Labs. We'll make supplement packets

0:36:43.160 --> 0:36:45.920
<v Speaker 3>for you, personalized below what you need. You have an

0:36:45.960 --> 0:36:48.640
<v Speaker 3>amazing head of imaging and so we have a Texa

0:36:48.680 --> 0:36:50.560
<v Speaker 3>scanner that tells you about your bone density.

0:36:50.600 --> 0:36:52.840
<v Speaker 2>Oh I did that. I had the bones of a

0:36:52.840 --> 0:36:54.319
<v Speaker 2>thirty year old. Okay.

0:36:55.080 --> 0:36:59.840
<v Speaker 1>He was like, you don't have any there's no like, no, yeah,

0:36:59.640 --> 0:37:00.880
<v Speaker 1>none of that in your future.

0:37:00.920 --> 0:37:03.160
<v Speaker 2>I was like, come on, lord, you know, but there's

0:37:03.280 --> 0:37:04.960
<v Speaker 2>so many things about yourself you don't know.

0:37:05.040 --> 0:37:07.600
<v Speaker 3>So as a part of our executive physical Word Pernuvo partner,

0:37:07.920 --> 0:37:10.040
<v Speaker 3>if you've see in Perneuvo you get a full body

0:37:10.120 --> 0:37:11.440
<v Speaker 3>MRI and I just didn't.

0:37:11.200 --> 0:37:11.799
<v Speaker 2>Coming to do that.

0:37:11.920 --> 0:37:14.480
<v Speaker 1>I wanted I've been wanted to do that because that

0:37:14.600 --> 0:37:16.719
<v Speaker 1>was something that the wealthy was doing to kind of

0:37:16.719 --> 0:37:18.920
<v Speaker 1>get ahead of cancer or know their ailment.

0:37:18.960 --> 0:37:20.080
<v Speaker 2>You have stage one cancer.

0:37:20.719 --> 0:37:23.000
<v Speaker 3>Some people may have brain aneurysms and walk around and

0:37:23.000 --> 0:37:26.000
<v Speaker 3>be unaware. And so the idea of preventative health is

0:37:26.000 --> 0:37:28.359
<v Speaker 3>something that you know, in America, we're just so used

0:37:28.400 --> 0:37:31.440
<v Speaker 3>to reactionary. Time has to go wrong, it's really then

0:37:31.480 --> 0:37:33.440
<v Speaker 3>you're then you're sick, and now you're in the system

0:37:33.480 --> 0:37:35.799
<v Speaker 3>trying to get well. Yeah, and so for us, the

0:37:35.840 --> 0:37:39.400
<v Speaker 3>whole idea of prevention and they can it personalized.

0:37:38.719 --> 0:37:41.600
<v Speaker 2>To you is really really where we are and then predictive.

0:37:41.640 --> 0:37:43.560
<v Speaker 3>So a lot of it is the data and ultimately,

0:37:43.840 --> 0:37:45.840
<v Speaker 3>if you come in and you you know, use our services,

0:37:45.880 --> 0:37:46.160
<v Speaker 3>you know.

0:37:46.120 --> 0:37:49.520
<v Speaker 2>More about yourself than your primary care positional. Yeah, that's amazing.

0:37:49.560 --> 0:37:49.959
<v Speaker 2>It's crazy.

0:37:50.000 --> 0:37:51.960
<v Speaker 1>I did not know my mother passed away from a

0:37:51.960 --> 0:37:55.160
<v Speaker 1>brain aneurysm. I had no idea those skins would actually

0:37:55.160 --> 0:37:59.560
<v Speaker 1>help with that too, because I had before. Probably I

0:37:59.600 --> 0:38:01.399
<v Speaker 1>haven't had lately, and I don't know if it's because

0:38:01.440 --> 0:38:04.480
<v Speaker 1>of like work stress when I'm working, like when I'm

0:38:04.480 --> 0:38:05.320
<v Speaker 1>filming and stuff.

0:38:05.640 --> 0:38:08.759
<v Speaker 2>But I was having these really bad dizzy spells and.

0:38:08.680 --> 0:38:11.640
<v Speaker 1>I was like, because when people can have brain amurges

0:38:11.680 --> 0:38:15.520
<v Speaker 1>and not even know it, that's literally crazy, no idea. Yeah,

0:38:15.600 --> 0:38:18.839
<v Speaker 1>and I know it's not hereditary, but like to hear

0:38:18.920 --> 0:38:21.399
<v Speaker 1>that this can actually let me know like what's going

0:38:21.440 --> 0:38:22.680
<v Speaker 1>on there in my brain as well.

0:38:23.040 --> 0:38:24.600
<v Speaker 2>I definitely got to do it now.

0:38:24.719 --> 0:38:27.319
<v Speaker 3>Yeah, I mean and doctor Turner is phenomenal and then

0:38:27.360 --> 0:38:27.680
<v Speaker 3>so much.

0:38:27.760 --> 0:38:30.480
<v Speaker 2>I mean, people we talked about like shoulder injuries. Yeah,

0:38:30.560 --> 0:38:31.760
<v Speaker 2>hip I got back problem.

0:38:31.840 --> 0:38:33.080
<v Speaker 3>Yeah, because I was like, girl, I was like, I

0:38:33.080 --> 0:38:33.960
<v Speaker 3>don't know what's going on.

0:38:34.000 --> 0:38:35.680
<v Speaker 2>With my spine. I think I got a slip.

0:38:35.760 --> 0:38:39.279
<v Speaker 1>Miss You're like, come over and I'm fine now, but

0:38:39.320 --> 0:38:40.920
<v Speaker 1>now my thumb. I was like, I don't know what

0:38:41.040 --> 0:38:44.279
<v Speaker 1>is going on. After forty it's like everything just start

0:38:44.360 --> 0:38:46.440
<v Speaker 1>kicking breaking down.

0:38:46.640 --> 0:38:49.520
<v Speaker 3>I'm not with you, but this has truly been helpful

0:38:49.520 --> 0:38:51.040
<v Speaker 3>for me, even just to know where you are for

0:38:51.080 --> 0:38:53.719
<v Speaker 3>a baseline and be able to go back. Absolutely, I'm

0:38:53.719 --> 0:38:55.560
<v Speaker 3>grateful for it. We're just starting out, and so the

0:38:55.600 --> 0:38:57.719
<v Speaker 3>goal is really Grope. We want people to come in

0:38:57.800 --> 0:39:00.000
<v Speaker 3>and learn about it and take a tour and say

0:39:00.239 --> 0:39:02.680
<v Speaker 3>but you know, ultimately like I want for Vida Health

0:39:02.719 --> 0:39:04.879
<v Speaker 3>everywhere in the state, and that's you know, the long

0:39:04.960 --> 0:39:06.759
<v Speaker 3>term vision, and you know, I hope that if we're

0:39:07.239 --> 0:39:09.560
<v Speaker 3>doing things the right way and you know, treating people

0:39:09.560 --> 0:39:12.800
<v Speaker 3>well and really ultimately helping them making impact on lives.

0:39:12.960 --> 0:39:15.319
<v Speaker 1>Right, that's where we'll go. I love that, and I

0:39:15.360 --> 0:39:16.600
<v Speaker 1>think this is a good time to go.

0:39:16.719 --> 0:39:18.919
<v Speaker 2>Should we go over there. Let's do it. Let's do it.

0:39:19.280 --> 0:39:25.560
<v Speaker 2>We'll finish this at for Vida Health. We're going on that.

0:39:25.719 --> 0:39:36.360
<v Speaker 7>You and your baby Ragusa, welcome to for Vida Healthy.

0:39:36.560 --> 0:39:38.080
<v Speaker 2>Hey, ladies, this.

0:39:37.960 --> 0:39:40.440
<v Speaker 3>Is our amazing teams Trenise and Andy.

0:39:40.600 --> 0:39:45.520
<v Speaker 5>Yeah we met before. Thank you.

0:39:45.560 --> 0:39:47.920
<v Speaker 1>Happy to be here, Happy to bring my key to

0:39:47.960 --> 0:39:50.359
<v Speaker 1>positive city community here so we can learn more about

0:39:50.360 --> 0:39:53.799
<v Speaker 1>Pavida Health. Super excited for my dear friend Melissa, and

0:39:53.960 --> 0:39:55.880
<v Speaker 1>excited to show them everything you guys have to offer

0:39:55.920 --> 0:39:58.800
<v Speaker 1>because it is definitely next level futuristic.

0:39:58.840 --> 0:39:59.680
<v Speaker 5>That's why I was telling her.

0:40:00.200 --> 0:40:03.120
<v Speaker 1>I was like, it's just a futuristic experience. So excited

0:40:03.120 --> 0:40:04.360
<v Speaker 1>to see all you guys have to offer.

0:40:04.800 --> 0:40:05.600
<v Speaker 3>Cool, let's do it.

0:40:05.680 --> 0:40:06.560
<v Speaker 5>Let's get it a lot.

0:40:08.160 --> 0:40:10.080
<v Speaker 6>So as we come back through this store, past the

0:40:10.080 --> 0:40:13.880
<v Speaker 6>massage room, you're gonna see two kind of large medical

0:40:13.920 --> 0:40:15.000
<v Speaker 6>interventions on the right.

0:40:15.160 --> 0:40:16.080
<v Speaker 5>First one over.

0:40:15.920 --> 0:40:19.160
<v Speaker 6>Here is a table we use for diagnostics called dexa

0:40:19.239 --> 0:40:22.320
<v Speaker 6>scanner for the ability to tell you about bone density,

0:40:22.360 --> 0:40:26.560
<v Speaker 6>which is huge, especially as females age. We really focus

0:40:26.640 --> 0:40:30.600
<v Speaker 6>on the prevention of osteopenia and osteoporosis, which is a

0:40:30.640 --> 0:40:33.800
<v Speaker 6>major factor on how well people are moving and continue

0:40:33.800 --> 0:40:35.440
<v Speaker 6>to move by avoiding fractures and.

0:40:35.440 --> 0:40:36.000
<v Speaker 5>Their hipp ands.

0:40:36.040 --> 0:40:41.160
<v Speaker 6>Fine that the bones, Yes, it's like you're probably yeah,

0:40:41.200 --> 0:40:44.040
<v Speaker 6>you're blessed of good habits and probably good genetics as well.

0:40:44.200 --> 0:40:44.279
<v Speaker 4>Ye.

0:40:46.920 --> 0:40:49.799
<v Speaker 6>That leads us to the next port, which is body composition.

0:40:50.000 --> 0:40:53.040
<v Speaker 6>So DEX is the gold standard for body composition, which

0:40:53.080 --> 0:40:55.719
<v Speaker 6>is great. It tells us not just about where your

0:40:55.800 --> 0:40:58.480
<v Speaker 6>muscle is and where your fat is, but also about

0:40:58.480 --> 0:41:00.520
<v Speaker 6>a hidden piece of fat that you can't see on

0:41:00.560 --> 0:41:04.600
<v Speaker 6>the surface called visceral adipose, which is the fat around

0:41:04.600 --> 0:41:08.960
<v Speaker 6>your organs, which almost acts like a hormone that secretes information.

0:41:09.600 --> 0:41:11.640
<v Speaker 6>And so we always pay attention to how much fat

0:41:11.719 --> 0:41:13.879
<v Speaker 6>and how much muscle people have so that they can

0:41:13.920 --> 0:41:17.480
<v Speaker 6>be resilient in age in a healthy way. But making

0:41:17.520 --> 0:41:19.440
<v Speaker 6>sure that we don't have a lot of fat around

0:41:19.600 --> 0:41:22.520
<v Speaker 6>organs is really really critical, and we would treat patients

0:41:22.520 --> 0:41:25.040
<v Speaker 6>differently depending on if there was a lot or a.

0:41:25.040 --> 0:41:25.640
<v Speaker 5>Little of that.

0:41:25.760 --> 0:41:29.520
<v Speaker 6>So as we move kind of past that room, if

0:41:29.520 --> 0:41:31.799
<v Speaker 6>you look over here on the left side, this machine.

0:41:32.080 --> 0:41:34.760
<v Speaker 6>You may have seen an ICU before. It's called a

0:41:34.880 --> 0:41:40.400
<v Speaker 6>TPE or therapeutic plasma exchange. And we've got emerging data

0:41:40.480 --> 0:41:43.799
<v Speaker 6>now that shows there's no other tool in medicine that

0:41:43.880 --> 0:41:49.920
<v Speaker 6>really reduces mold, heavy metals, pesticide, srbosides, and now microplastics

0:41:50.040 --> 0:41:53.520
<v Speaker 6>all together in a single session. We have some patients

0:41:53.560 --> 0:41:56.239
<v Speaker 6>who are coming because there was an Italian study that

0:41:56.320 --> 0:41:59.520
<v Speaker 6>showed you could reduce cognitive decline and like, for me,

0:41:59.600 --> 0:42:01.800
<v Speaker 6>in my face, that's really important. I had a grandfather

0:42:01.840 --> 0:42:04.240
<v Speaker 6>with Alzheimer's grandmother.

0:42:04.360 --> 0:42:08.000
<v Speaker 1>Yeah, when we talk about microplastics, there's a lot of

0:42:08.000 --> 0:42:12.279
<v Speaker 1>studies around drinking from plastic bottles and even microwaving plastics.

0:42:12.880 --> 0:42:14.839
<v Speaker 1>Is that the type of microplastics that you're talking about?

0:42:14.880 --> 0:42:17.960
<v Speaker 6>Details removed, Yes, And we're finding that they're hidden in

0:42:18.000 --> 0:42:20.439
<v Speaker 6>places maybe we wouldn't even expect. So I could ask

0:42:20.480 --> 0:42:22.480
<v Speaker 6>for a paper cup, but it turns out the paper

0:42:22.520 --> 0:42:25.440
<v Speaker 6>cup is lined with plastic on the inside. So and

0:42:25.520 --> 0:42:27.520
<v Speaker 6>even if I ask for a glass bottle, I heard

0:42:27.520 --> 0:42:30.200
<v Speaker 6>it about the plastic all the cap right, So I

0:42:30.239 --> 0:42:34.360
<v Speaker 6>heard that exactly, and we to what extent those cause disease.

0:42:34.400 --> 0:42:37.520
<v Speaker 6>We're just scratching the surface. But I'll give you one example.

0:42:38.200 --> 0:42:40.520
<v Speaker 6>When we do heart surgery and we take plaques out

0:42:40.520 --> 0:42:44.200
<v Speaker 6>of people's heart, we're finding that microplastics are embedded in

0:42:44.280 --> 0:42:46.600
<v Speaker 6>some of those plaques. So the degree to which they

0:42:46.640 --> 0:42:50.320
<v Speaker 6>cause either disease that we don't think about or disrupt hormones,

0:42:50.360 --> 0:42:52.719
<v Speaker 6>et cetera, those are things that we're still studying and

0:42:52.800 --> 0:42:55.080
<v Speaker 6>learning about in medicine, but I think a lot of

0:42:55.080 --> 0:42:58.080
<v Speaker 6>people are becoming more attuned to how significant they really

0:42:58.160 --> 0:42:58.400
<v Speaker 6>may be.

0:42:58.719 --> 0:43:01.680
<v Speaker 2>Yeah, so what is there prices? You draw the blood out,

0:43:02.360 --> 0:43:02.959
<v Speaker 2>it go through.

0:43:03.560 --> 0:43:05.719
<v Speaker 6>So this would be staffed by a nurse who's done

0:43:05.760 --> 0:43:07.759
<v Speaker 6>this a bunch of times and is excellent because she

0:43:07.880 --> 0:43:08.360
<v Speaker 6>stuck me in.

0:43:08.480 --> 0:43:10.520
<v Speaker 5>She did a great job. Was a painless insertion.

0:43:11.280 --> 0:43:13.440
<v Speaker 6>But you get two big ivs started, and so one

0:43:13.440 --> 0:43:16.400
<v Speaker 6>of those ivs would take out your blood in your plasma.

0:43:16.560 --> 0:43:19.400
<v Speaker 6>It would filter out the dirty plasma with all the

0:43:19.440 --> 0:43:22.120
<v Speaker 6>inflammatory factors in it, and then it would put your

0:43:22.160 --> 0:43:29.200
<v Speaker 6>blood back into your body and the same basically procedure. Okay,

0:43:29.320 --> 0:43:36.239
<v Speaker 6>got it. Yeah, I'd like this experience, so have I.

0:43:37.120 --> 0:43:38.719
<v Speaker 6>But we had a patient who came in Actually he

0:43:38.760 --> 0:43:41.879
<v Speaker 6>wore VR goggles the whole time, so he just hung

0:43:41.920 --> 0:43:44.080
<v Speaker 6>out for a couple hours and got his TPE and

0:43:44.080 --> 0:43:44.680
<v Speaker 6>then took off.

0:43:45.719 --> 0:43:45.919
<v Speaker 5>Deal.

0:43:46.360 --> 0:43:50.279
<v Speaker 6>There's no real yeah, and no real recovery time associated

0:43:50.320 --> 0:43:53.279
<v Speaker 6>with it, but you know, I would say afterwards, I

0:43:53.360 --> 0:43:55.239
<v Speaker 6>kind of felt like I did a hard workout, so

0:43:55.280 --> 0:43:57.279
<v Speaker 6>really Yeah, So I took one night off and I

0:43:57.320 --> 0:43:59.360
<v Speaker 6>was back in the gym the next day.

0:43:59.400 --> 0:44:02.560
<v Speaker 5>Good time. Yeah. Yeah.

0:44:02.600 --> 0:44:04.720
<v Speaker 6>As we keep moving this way, you'll see this semi

0:44:04.840 --> 0:44:10.160
<v Speaker 6>region hyperbaric oxygen chamber. Hyperbaric oxygen kind of became known

0:44:10.320 --> 0:44:13.560
<v Speaker 6>for treating divers who had injuries that stayed.

0:44:13.320 --> 0:44:14.640
<v Speaker 5>Down too long under the ocean.

0:44:14.960 --> 0:44:18.759
<v Speaker 6>Yeah. I supervised the chamber in Florida years ago, and

0:44:18.800 --> 0:44:21.640
<v Speaker 6>then we got interested in it because it improves wound

0:44:21.680 --> 0:44:24.359
<v Speaker 6>heealing really well. So for me, if I'm doing any

0:44:24.440 --> 0:44:28.040
<v Speaker 6>kind of orthopedic procedure for a patient, or especially here

0:44:28.040 --> 0:44:31.040
<v Speaker 6>for our skincare patients, if they come to get chemical

0:44:31.080 --> 0:44:33.680
<v Speaker 6>peels or micro needling or maybe a filler of botox,

0:44:34.400 --> 0:44:37.279
<v Speaker 6>being able to push oxygen under some pressure underneath the

0:44:37.280 --> 0:44:40.359
<v Speaker 6>skin while you have a quote fresh wound a lot

0:44:40.360 --> 0:44:43.280
<v Speaker 6>of times enhances your outcomes, And so we pay attention

0:44:43.360 --> 0:44:45.759
<v Speaker 6>to that because we always say there's a good way

0:44:45.760 --> 0:44:47.600
<v Speaker 6>to treat patients. There's a better way, and there's a

0:44:47.640 --> 0:44:49.640
<v Speaker 6>best way, and really what we're trying to do.

0:44:49.640 --> 0:44:52.799
<v Speaker 5>Is give everybody the best way every time they come in. Yeah,

0:44:53.360 --> 0:44:53.680
<v Speaker 5>as we.

0:44:53.719 --> 0:44:57.280
<v Speaker 6>Keep moving to the side, there's an IV therapy suite.

0:44:57.880 --> 0:44:59.920
<v Speaker 6>You probably familiar with IV therapy because there's a lot

0:45:00.160 --> 0:45:03.480
<v Speaker 6>places that do it. One thing that's unique about how

0:45:03.480 --> 0:45:06.200
<v Speaker 6>we do it is every IV a patient gets here

0:45:06.280 --> 0:45:09.520
<v Speaker 6>is a prescription from me, and that that prescription is

0:45:09.560 --> 0:45:12.240
<v Speaker 6>really based on your unique micronutrient profile.

0:45:13.000 --> 0:45:13.920
<v Speaker 5>So that means the kind of.

0:45:13.960 --> 0:45:16.040
<v Speaker 6>IV you're getting is going to be different from what

0:45:16.080 --> 0:45:18.600
<v Speaker 6>I would get or molistaly because it's going to be

0:45:18.640 --> 0:45:22.800
<v Speaker 6>tailored to your specific physiology, right, and we prevete on

0:45:23.000 --> 0:45:25.960
<v Speaker 6>the mission as always personalization, So we want you to

0:45:26.000 --> 0:45:28.560
<v Speaker 6>have the most effective IV you could get every time

0:45:29.920 --> 0:45:30.279
<v Speaker 6>if you.

0:45:30.280 --> 0:45:31.800
<v Speaker 5>Have a need for that type of therapy.

0:45:31.960 --> 0:45:35.040
<v Speaker 6>Okay, And then as we keep moving down the way,

0:45:35.080 --> 0:45:37.759
<v Speaker 6>we have this kind of very bright light fancy room

0:45:37.760 --> 0:45:41.719
<v Speaker 6>which is aesthetics are done. My room is as a

0:45:41.719 --> 0:45:44.200
<v Speaker 6>little more basic as we as we're doing ORTHO, it's

0:45:44.200 --> 0:45:48.120
<v Speaker 6>a little more straightforward. But this device is called a fluoroscope,

0:45:48.840 --> 0:45:51.040
<v Speaker 6>and so if we have to do an advanced procedure

0:45:51.080 --> 0:45:55.239
<v Speaker 6>for somebody's spine or joints. This giant sea allows you

0:45:55.280 --> 0:45:58.160
<v Speaker 6>to rotate around the body and that allows me to

0:45:58.239 --> 0:46:01.799
<v Speaker 6>capture essentially a three dimensional picture. So it enables me

0:46:01.880 --> 0:46:04.040
<v Speaker 6>to be very very safe in the event that I

0:46:04.080 --> 0:46:06.400
<v Speaker 6>need to do a procedure. It also enables me to

0:46:06.440 --> 0:46:10.000
<v Speaker 6>be highly accurate. So anytime we want to treat something,

0:46:10.239 --> 0:46:12.279
<v Speaker 6>it needs to be guided by an image so we

0:46:12.360 --> 0:46:12.880
<v Speaker 6>know that we're.

0:46:12.800 --> 0:46:13.720
<v Speaker 5>Hitting the right target.

0:46:14.440 --> 0:46:18.960
<v Speaker 6>So we do have a source of doing that without radiation,

0:46:19.120 --> 0:46:21.440
<v Speaker 6>and that is this big ultrasound machine that you see

0:46:21.480 --> 0:46:24.680
<v Speaker 6>over here. I use ultrasound for a couple of other

0:46:24.719 --> 0:46:27.759
<v Speaker 6>purposes to diagnose as well. So a lot of us

0:46:27.920 --> 0:46:30.440
<v Speaker 6>sometimes think that the best way to get a picture

0:46:30.480 --> 0:46:33.520
<v Speaker 6>done is to get an MRI, and MRIs are great

0:46:33.600 --> 0:46:37.359
<v Speaker 6>for some things, but there's still pictures. And so if

0:46:37.400 --> 0:46:40.600
<v Speaker 6>a patient comes in, sometimes they'll say I'm hurting. I'm hurting,

0:46:40.640 --> 0:46:42.640
<v Speaker 6>and I had an MRI and it said I was normal,

0:46:43.000 --> 0:46:45.080
<v Speaker 6>And so I'll say, well, let me put the ultrasound

0:46:45.160 --> 0:46:47.959
<v Speaker 6>probe on your shoulder or whatever it is and watch

0:46:48.000 --> 0:46:51.000
<v Speaker 6>you actually move. And sometimes we pick up on things

0:46:51.000 --> 0:46:53.200
<v Speaker 6>that we would miss with a still picture, like an MRI,

0:46:53.960 --> 0:46:56.560
<v Speaker 6>so ultrasound gives us an advantage in that regard. And

0:46:56.560 --> 0:46:59.040
<v Speaker 6>then you know, we have a tech come in once

0:46:59.080 --> 0:47:01.800
<v Speaker 6>a week, and nice thing about that is she's trained

0:47:01.840 --> 0:47:07.040
<v Speaker 6>to do heart, liver, kidney, breast overy, pelvis, prostate, et cetera. So,

0:47:07.520 --> 0:47:10.400
<v Speaker 6>especially if someone's coming in here to get surveillance for

0:47:10.440 --> 0:47:13.560
<v Speaker 6>any kind of hormone replacement therapy, we can look at

0:47:13.600 --> 0:47:17.320
<v Speaker 6>all the quote risk factors and really minimize them however possible.

0:47:17.520 --> 0:47:17.759
<v Speaker 4>Right.

0:47:17.880 --> 0:47:21.680
<v Speaker 1>Yeah, I recently went and got a breast exam, did

0:47:21.680 --> 0:47:23.799
<v Speaker 1>the normal exam, and they called me back for a

0:47:23.840 --> 0:47:26.200
<v Speaker 1>second look, and it was the ultrasound that they were

0:47:26.239 --> 0:47:27.440
<v Speaker 1>able to really get a good look.

0:47:27.480 --> 0:47:29.080
<v Speaker 5>So I understand what you're saying, So let me take

0:47:29.080 --> 0:47:29.719
<v Speaker 5>the ultrasound.

0:47:29.920 --> 0:47:31.319
<v Speaker 2>Yeah, I have to help you get a better look

0:47:31.320 --> 0:47:31.840
<v Speaker 2>into things.

0:47:31.920 --> 0:47:34.960
<v Speaker 6>Yeah, And in the United States, I think approximately forty

0:47:35.000 --> 0:47:38.120
<v Speaker 6>percent of women have done spreast tissue that requires ultra

0:47:38.160 --> 0:47:41.239
<v Speaker 6>something and they all get callbacks. And of course, when

0:47:41.239 --> 0:47:42.680
<v Speaker 6>you're in the patient and you go get a scan

0:47:42.800 --> 0:47:46.200
<v Speaker 6>done and they call you back, it makes you nervous.

0:47:45.840 --> 0:47:50.160
<v Speaker 1>Right an, I was filming when I got that callback,

0:47:50.200 --> 0:47:52.919
<v Speaker 1>So on top of like the anxiety and pressures of work.

0:47:52.960 --> 0:47:55.759
<v Speaker 1>Then it's also like do I have cancer? You know,

0:47:55.920 --> 0:47:58.080
<v Speaker 1>and it's never the call that you want to get.

0:47:58.880 --> 0:48:01.160
<v Speaker 1>But as a patient was also like, why don't you

0:48:01.200 --> 0:48:03.640
<v Speaker 1>just give if you know I have bitsbruash tissues, just

0:48:03.640 --> 0:48:05.800
<v Speaker 1>give me an ultrasound instead of taking me through all.

0:48:05.640 --> 0:48:11.880
<v Speaker 5>That, right right? So yeah, so we do use ultrasound

0:48:11.960 --> 0:48:12.279
<v Speaker 5>for that.

0:48:12.400 --> 0:48:15.040
<v Speaker 6>And then and then there are some patients who let's

0:48:15.040 --> 0:48:17.600
<v Speaker 6>say they have a family history of a particular kind

0:48:17.600 --> 0:48:20.120
<v Speaker 6>of cancer or let's say an aneurysm or something that's

0:48:20.640 --> 0:48:24.200
<v Speaker 6>otherwise hard to detect. We will offer them. We have

0:48:24.239 --> 0:48:26.560
<v Speaker 6>a contract with Pernuvo so they can go get full

0:48:26.560 --> 0:48:28.160
<v Speaker 6>body MRIs for surveillance.

0:48:28.920 --> 0:48:31.719
<v Speaker 1>I just learned that. I knew that you could find

0:48:31.760 --> 0:48:35.279
<v Speaker 1>out if you may have cancer in any stage with

0:48:35.560 --> 0:48:38.360
<v Speaker 1>the Pernuvo scanning. But my mother passed away from a

0:48:38.440 --> 0:48:41.680
<v Speaker 1>brain aneurysm. So when she told me today, I was like, Okay,

0:48:41.719 --> 0:48:42.960
<v Speaker 1>I really need to get it because I don't know

0:48:43.000 --> 0:48:46.120
<v Speaker 1>you could also see that if I've had an aneurysm before,

0:48:46.440 --> 0:48:47.440
<v Speaker 1>that's crazy.

0:48:47.600 --> 0:48:50.000
<v Speaker 6>We have actually a patient in our practice is signed

0:48:50.040 --> 0:48:52.759
<v Speaker 6>up as a member, had a similar story. You know,

0:48:52.880 --> 0:48:56.239
<v Speaker 6>her mother had passed for that and actually found a

0:48:56.280 --> 0:48:59.239
<v Speaker 6>really really tiny one. Right, But now she knows and

0:48:59.280 --> 0:49:01.600
<v Speaker 6>at least she has the opportunity to do something about

0:49:01.640 --> 0:49:06.080
<v Speaker 6>it before it becomes severe. Right, So very much about

0:49:06.080 --> 0:49:09.480
<v Speaker 6>empowering people with data. The more data you have, I think,

0:49:09.560 --> 0:49:11.840
<v Speaker 6>the better you can prepare and make better decisions.

0:49:11.880 --> 0:49:17.560
<v Speaker 5>Absolutely that all right, Doug.

0:49:18.239 --> 0:49:21.120
<v Speaker 1>This is my favorite part. One of my favorite parts

0:49:21.200 --> 0:49:23.799
<v Speaker 1>of your facility is the escape massage.

0:49:24.600 --> 0:49:27.080
<v Speaker 5>This thing is is crazy. I don't think people are ready.

0:49:27.560 --> 0:49:29.560
<v Speaker 6>We were very proud to roll this out. So we're

0:49:29.600 --> 0:49:31.359
<v Speaker 6>our first people in Georgia to have one.

0:49:31.560 --> 0:49:33.200
<v Speaker 1>So today we have big fella.

0:49:33.320 --> 0:49:34.000
<v Speaker 5>He is in here.

0:49:34.600 --> 0:49:40.200
<v Speaker 1>He is about to get a massage. Are you guys ready? Hey,

0:49:40.200 --> 0:49:47.920
<v Speaker 1>big fella, it's so funny.

0:49:49.440 --> 0:49:51.160
<v Speaker 3>We are all right.

0:49:51.800 --> 0:49:53.839
<v Speaker 1>So they're going to show you how this is done.

0:49:55.320 --> 0:49:57.399
<v Speaker 1>Because you're hear of the shot. There you go, never

0:49:57.440 --> 0:50:01.760
<v Speaker 1>took it back to the camera, bright, All right, keep.

0:50:01.960 --> 0:50:02.320
<v Speaker 4>All of that.

0:50:04.800 --> 0:50:06.440
<v Speaker 7>He's gonna give you.

0:50:06.960 --> 0:50:12.600
<v Speaker 4>Is gonna give you a tutorial, alrighty. So you already

0:50:12.640 --> 0:50:14.960
<v Speaker 4>have your clothes on, which are perfect. You'll lay on

0:50:15.040 --> 0:50:17.120
<v Speaker 4>the table on your stomach and your face will go

0:50:17.160 --> 0:50:19.560
<v Speaker 4>in the face rest. Once you get on the table,

0:50:19.680 --> 0:50:22.120
<v Speaker 4>there's gonna be a full onboarding process for you because

0:50:22.120 --> 0:50:25.560
<v Speaker 4>it's as welcome with it'll do a body scan. You

0:50:25.600 --> 0:50:28.200
<v Speaker 4>can change the bolster setting, the headdress, and the arm

0:50:28.239 --> 0:50:30.359
<v Speaker 4>rest setting, all with the touch of a button. You

0:50:30.400 --> 0:50:33.160
<v Speaker 4>can change the pressure, the music that plays, and even

0:50:33.160 --> 0:50:39.319
<v Speaker 4>the video that plays on screen. All right, no problem.

0:50:39.520 --> 0:50:43.440
<v Speaker 6>Yeah, So, because we capture so much data on each patient,

0:50:44.200 --> 0:50:46.920
<v Speaker 6>typically we use a screen like this that enables us

0:50:46.920 --> 0:50:50.160
<v Speaker 6>to put all the things up at one time, and

0:50:50.880 --> 0:50:55.239
<v Speaker 6>that makes it easily more understood and visualize so that

0:50:55.360 --> 0:50:57.680
<v Speaker 6>you don't leave thinking, well, gosh, they told me so

0:50:57.760 --> 0:50:58.520
<v Speaker 6>many things and.

0:50:58.480 --> 0:50:59.719
<v Speaker 5>Now I've lost right.

0:51:00.239 --> 0:51:02.560
<v Speaker 6>So you can see a bunch of different kinds of data,

0:51:02.600 --> 0:51:05.640
<v Speaker 6>and we call this concept to the digital twin. So

0:51:05.719 --> 0:51:07.680
<v Speaker 6>if you look up here, there's two different sets of

0:51:07.800 --> 0:51:10.360
<v Speaker 6>DNA on the far left side we would typically get.

0:51:10.680 --> 0:51:13.080
<v Speaker 6>One is the DNA that you would use from your

0:51:13.120 --> 0:51:15.160
<v Speaker 6>saliva and that's what your mom and dad gave you,

0:51:15.600 --> 0:51:18.160
<v Speaker 6>and the other is actually the DNA of the little

0:51:18.200 --> 0:51:21.640
<v Speaker 6>microbes that inhabit your colon, and we call that the microbiome.

0:51:22.280 --> 0:51:24.960
<v Speaker 6>There's been a lot of evidence about how the interaction

0:51:25.160 --> 0:51:28.560
<v Speaker 6>between the bugs that live in your gut affect your

0:51:28.560 --> 0:51:31.799
<v Speaker 6>immune system and your brain in particular, and so we

0:51:31.920 --> 0:51:33.960
<v Speaker 6>use that as a way to stratify risk. We do

0:51:34.080 --> 0:51:37.279
<v Speaker 6>draw blood and look at micro nutrients. So anybody who

0:51:37.360 --> 0:51:40.359
<v Speaker 6>gets a medicine or a supplement here is getting it

0:51:40.400 --> 0:51:42.839
<v Speaker 6>because we test it in such a way that we

0:51:42.880 --> 0:51:44.520
<v Speaker 6>know your unique.

0:51:44.239 --> 0:51:45.799
<v Speaker 5>Prescription is unique to you.

0:51:46.280 --> 0:51:48.480
<v Speaker 6>We do get exercise data and so you see that

0:51:48.520 --> 0:51:50.840
<v Speaker 6>guy on the bike that's called Yu.

0:51:53.440 --> 0:51:55.520
<v Speaker 1>No, I gotta do it again.

0:51:55.760 --> 0:51:58.120
<v Speaker 6>Great, it's just well, we'll have to get the music

0:51:58.160 --> 0:52:01.640
<v Speaker 6>a little more hardcore. But yeah, So that tells us

0:52:01.680 --> 0:52:04.120
<v Speaker 6>about how well you breathe in oxygen, how well you

0:52:04.160 --> 0:52:06.040
<v Speaker 6>pump it to your muscles, and then how well your.

0:52:06.040 --> 0:52:07.240
<v Speaker 5>Muscles use it.

0:52:07.360 --> 0:52:09.440
<v Speaker 6>And it used to be we used votwo max for

0:52:09.560 --> 0:52:12.680
<v Speaker 6>athletes who are trying to win races. But we also

0:52:12.800 --> 0:52:16.520
<v Speaker 6>found that for like during COVID, for example, if you

0:52:16.600 --> 0:52:18.799
<v Speaker 6>wanted to be the person who is super sick and

0:52:18.840 --> 0:52:20.879
<v Speaker 6>you wanted to get out of the hospital and get

0:52:20.880 --> 0:52:23.560
<v Speaker 6>off a ventilator, well, it turns out having a higher

0:52:23.640 --> 0:52:27.200
<v Speaker 6>VO two max predicted your survivability in a better way.

0:52:27.719 --> 0:52:30.360
<v Speaker 6>So on the one hand, it's applicable to pro athletes,

0:52:30.400 --> 0:52:33.719
<v Speaker 6>but on the other hand, it's applical for everybody, Yeah,

0:52:33.800 --> 0:52:35.839
<v Speaker 6>who wants to just have a good quality of life

0:52:35.840 --> 0:52:36.719
<v Speaker 6>and a good health span.

0:52:36.880 --> 0:52:38.600
<v Speaker 5>Can I ask you something treating our COVID.

0:52:39.040 --> 0:52:42.440
<v Speaker 1>Have you noticed a rise in people with breathing issues

0:52:42.480 --> 0:52:46.799
<v Speaker 1>after COVID? Because I know, for me, I'm implementing like

0:52:46.920 --> 0:52:49.920
<v Speaker 1>running into my workout schedule now or workout regimen now,

0:52:50.760 --> 0:52:53.000
<v Speaker 1>and for a while, like I could barely like keep up.

0:52:53.040 --> 0:52:54.160
<v Speaker 5>I was like cutting it off.

0:52:54.239 --> 0:52:55.160
<v Speaker 3>I was like, this is too much.

0:52:55.480 --> 0:52:58.640
<v Speaker 1>Just even breathing was hard, and even with singing, like

0:52:59.040 --> 0:53:00.560
<v Speaker 1>I can't hold my breath for as long as I

0:53:00.640 --> 0:53:03.359
<v Speaker 1>used to. And I'm wondering if COVID had any type

0:53:03.360 --> 0:53:04.279
<v Speaker 1>of implications on that.

0:53:04.719 --> 0:53:08.440
<v Speaker 6>We've definitely seen some patients have longer term pulmonary scarring,

0:53:08.640 --> 0:53:10.920
<v Speaker 6>some little scars on the end side of their lungs,

0:53:11.120 --> 0:53:13.920
<v Speaker 6>depending on how they responded in the severity of the

0:53:13.920 --> 0:53:17.759
<v Speaker 6>disease they had. But you can train that, right, So

0:53:17.760 --> 0:53:20.600
<v Speaker 6>the important part is one recognizing it. And it sounds

0:53:20.640 --> 0:53:23.120
<v Speaker 6>like you have some insight because you're working out all

0:53:23.160 --> 0:53:23.719
<v Speaker 6>the time, so.

0:53:23.680 --> 0:53:24.760
<v Speaker 5>You notice the difference.

0:53:24.920 --> 0:53:27.000
<v Speaker 6>Yeah, right, But then we could test for it, and

0:53:27.040 --> 0:53:30.200
<v Speaker 6>we could program the way that you work out in

0:53:30.239 --> 0:53:33.359
<v Speaker 6>such a way to optimize how much volume you take

0:53:33.360 --> 0:53:35.880
<v Speaker 6>in and out when you breathe and hopefully get you

0:53:35.920 --> 0:53:37.920
<v Speaker 6>past that limitation so you don't notice it.

0:53:38.400 --> 0:53:39.879
<v Speaker 1>Yeah, it's a lot better now, but I know it's

0:53:39.880 --> 0:53:42.200
<v Speaker 1>like the last two minutes of my move today, my

0:53:42.239 --> 0:53:44.520
<v Speaker 1>heart was like it felt almost like constricted, like it

0:53:44.560 --> 0:53:46.120
<v Speaker 1>was like like it hurt.

0:53:46.200 --> 0:53:48.879
<v Speaker 6>I was like, well, we'll book your VIA two next test.

0:53:48.960 --> 0:53:53.000
<v Speaker 1>Nice whatever you're yeah.

0:53:53.360 --> 0:53:53.600
<v Speaker 5>Yeah.

0:53:53.640 --> 0:53:55.600
<v Speaker 6>So we do use images, which we talked about a

0:53:55.640 --> 0:53:58.719
<v Speaker 6>little bit. So you see the dexa scan here, ultrasound

0:53:58.719 --> 0:54:01.040
<v Speaker 6>that we talked about over here, and the way we're

0:54:01.120 --> 0:54:03.920
<v Speaker 6>using ultrasound is typically to get an actual picture of

0:54:03.960 --> 0:54:04.759
<v Speaker 6>the inside of.

0:54:04.680 --> 0:54:05.680
<v Speaker 5>Your blood vessels.

0:54:06.000 --> 0:54:09.000
<v Speaker 6>So you know, you draw a cholesterol panel and it's like, well,

0:54:09.040 --> 0:54:11.160
<v Speaker 6>maybe you got black in your arter ease. Maybe you don't,

0:54:11.239 --> 0:54:13.720
<v Speaker 6>we don't really know, but if you take a picture

0:54:13.760 --> 0:54:16.040
<v Speaker 6>of it actually look inside, we can be very confident

0:54:16.400 --> 0:54:19.239
<v Speaker 6>and then the discussion about how we minimize cardiac risk

0:54:19.360 --> 0:54:23.000
<v Speaker 6>becomes much better informed. And you see the whole body

0:54:23.120 --> 0:54:25.640
<v Speaker 6>MRI over here on the right side, which we talked about.

0:54:26.440 --> 0:54:28.400
<v Speaker 5>And we do use some data for wearables.

0:54:28.400 --> 0:54:31.840
<v Speaker 6>So for example, I think Melissa's wearing a glucose monitor

0:54:31.960 --> 0:54:35.560
<v Speaker 6>right now, Melissa is not a diabetic, but we're learning

0:54:35.600 --> 0:54:38.000
<v Speaker 6>about the kinds of food she eats and the order

0:54:38.040 --> 0:54:40.359
<v Speaker 6>in which she eats, and how it affects how you

0:54:40.400 --> 0:54:43.759
<v Speaker 6>release glucose and insulin and how you recover from workouts.

0:54:44.200 --> 0:54:46.120
<v Speaker 6>So we find a lot of meaning from that data.

0:54:46.160 --> 0:54:48.839
<v Speaker 6>And when you put it all together, Really the goal

0:54:48.920 --> 0:54:51.879
<v Speaker 6>is that you know so much now about your individual

0:54:51.920 --> 0:54:54.600
<v Speaker 6>physiology you become the master of them.

0:54:54.760 --> 0:54:55.880
<v Speaker 5>Right. Yeah.

0:54:55.960 --> 0:54:59.200
<v Speaker 6>And there was a paper published related to microbiome called

0:54:59.200 --> 0:55:00.600
<v Speaker 6>the American Gut Project.

0:55:01.000 --> 0:55:03.000
<v Speaker 5>There's a term they used in that paper.

0:55:02.760 --> 0:55:05.759
<v Speaker 6>Called citizens scient Test, and I was like, well, I

0:55:05.800 --> 0:55:09.000
<v Speaker 6>want every patient who comes in the store to become

0:55:09.040 --> 0:55:12.120
<v Speaker 6>a citizen scient test because when they're informed by that

0:55:12.200 --> 0:55:14.800
<v Speaker 6>kind of data, you can make the best decisions for yourself.

0:55:14.960 --> 0:55:17.640
<v Speaker 1>Well, this has been amazing, very informative. I'm glad we

0:55:17.719 --> 0:55:20.960
<v Speaker 1>got to come and share your facility with people. I

0:55:20.960 --> 0:55:23.359
<v Speaker 1>think the older I get, the more I am being

0:55:23.400 --> 0:55:25.680
<v Speaker 1>more cognizant of my health and making sure I'm taking

0:55:25.680 --> 0:55:29.719
<v Speaker 1>the proper steps. And especially with this last demonstration, it

0:55:29.800 --> 0:55:33.160
<v Speaker 1>shows you so much. I recently went to the doctor

0:55:33.200 --> 0:55:35.359
<v Speaker 1>because every time I go for my annual I get

0:55:35.400 --> 0:55:37.680
<v Speaker 1>blood taken to like around nine panels of blood taken

0:55:37.719 --> 0:55:40.040
<v Speaker 1>to really see what's going on when I'm defishing in

0:55:40.560 --> 0:55:42.440
<v Speaker 1>and came back.

0:55:42.239 --> 0:55:43.760
<v Speaker 2>That I was borderline diabetic.

0:55:44.760 --> 0:55:46.720
<v Speaker 1>Yes, so when you said you're in the Glue Coast monitor,

0:55:46.760 --> 0:55:48.759
<v Speaker 1>I was like, hmm, that may be something I need

0:55:48.760 --> 0:55:51.200
<v Speaker 1>to do as well, just to make sure that those

0:55:51.280 --> 0:55:57.200
<v Speaker 1>levels are changing. I recently took on fasting this month

0:55:57.520 --> 0:56:03.040
<v Speaker 1>and I was doing a sixteen to eight or yes, yes,

0:56:03.080 --> 0:56:05.880
<v Speaker 1>six to eighteen yeah, in a manifesting windows so eighteen

0:56:05.920 --> 0:56:07.680
<v Speaker 1>hours I'm not eating, and then up from twelve to

0:56:07.719 --> 0:56:11.359
<v Speaker 1>six I'll eat. I wanted to ask you how sustainable

0:56:11.440 --> 0:56:13.440
<v Speaker 1>is it? Can that be a lifestyle or is that

0:56:13.600 --> 0:56:15.040
<v Speaker 1>something that you shouldn't try to do.

0:56:15.680 --> 0:56:18.200
<v Speaker 6>No, I think it's been sustainable for a lot of people.

0:56:19.320 --> 0:56:19.640
<v Speaker 3>For me.

0:56:20.200 --> 0:56:22.440
<v Speaker 6>You know, we use like and Melissa know something called

0:56:22.480 --> 0:56:25.920
<v Speaker 6>a fasting mimicking diet, which is like a five day protocol.

0:56:27.120 --> 0:56:29.839
<v Speaker 6>We see other people who do twelve twelves. We see

0:56:29.880 --> 0:56:33.120
<v Speaker 6>people who do other intervals besides sixteen eight. I've had

0:56:33.120 --> 0:56:36.000
<v Speaker 6>people do one meal a day, which I would not

0:56:36.040 --> 0:56:39.000
<v Speaker 6>be good at doing, but some people really like that, right,

0:56:39.120 --> 0:56:40.919
<v Speaker 6>So I do think.

0:56:40.840 --> 0:56:42.880
<v Speaker 5>There's a lot of data to support that. And if

0:56:42.920 --> 0:56:44.680
<v Speaker 5>you find that it fits your lifestyle.

0:56:44.840 --> 0:56:47.120
<v Speaker 1>I have found that I have so much energy. I

0:56:47.120 --> 0:56:48.960
<v Speaker 1>don't know what that is on it's come resting more.

0:56:48.960 --> 0:56:49.680
<v Speaker 5>I'm going to bed.

0:56:49.600 --> 0:56:52.279
<v Speaker 1>Earlier and waking up earlier and making sure I work

0:56:52.280 --> 0:56:52.959
<v Speaker 1>out every day.

0:56:53.360 --> 0:56:55.200
<v Speaker 2>But this is my second week, and.

0:56:55.200 --> 0:56:59.240
<v Speaker 1>Normally around twelve one o'clock or even like around sometimes

0:56:59.280 --> 0:57:02.400
<v Speaker 1>around at two three o'clock window, I'll feel a crash coming.

0:57:03.040 --> 0:57:05.680
<v Speaker 1>And I have not felt that in this past two weeks.

0:57:06.000 --> 0:57:08.279
<v Speaker 1>I used to joke around saying it was nap time

0:57:08.400 --> 0:57:10.399
<v Speaker 1>like that when we were.

0:57:10.600 --> 0:57:12.359
<v Speaker 5>In school where we have to go to sleep.

0:57:12.400 --> 0:57:13.840
<v Speaker 1>I was like, maybe this is just kind of carried

0:57:13.880 --> 0:57:16.120
<v Speaker 1>on into adulthood. But I feel like it was my

0:57:16.160 --> 0:57:19.320
<v Speaker 1>eating habits and even my schedule and not resting enough.

0:57:19.320 --> 0:57:21.640
<v Speaker 1>But I did want to know if that's something that's sustainable.

0:57:21.840 --> 0:57:24.120
<v Speaker 6>Yeah, And I think to your point, if you were

0:57:24.120 --> 0:57:27.840
<v Speaker 6>to study that phenomenon you just described with a glucose monitor,

0:57:28.240 --> 0:57:30.520
<v Speaker 6>what you would probably find, and I know this from

0:57:30.600 --> 0:57:33.280
<v Speaker 6>personal experience, is that time when you felt like it

0:57:33.320 --> 0:57:35.760
<v Speaker 6>was nap time, it's probably because you had a big

0:57:35.800 --> 0:57:39.000
<v Speaker 6>glucose swing up and then a big swing the opposite

0:57:39.000 --> 0:57:42.200
<v Speaker 6>way after your insulin was released. So it's that low

0:57:42.320 --> 0:57:45.080
<v Speaker 6>period that gets you feeling like, oh, it's after lunch

0:57:45.080 --> 0:57:45.760
<v Speaker 6>and men a coma.

0:57:45.920 --> 0:57:46.160
<v Speaker 5>Yeah.

0:57:46.320 --> 0:57:50.000
<v Speaker 6>Right, but it sounds like you're, you know, mastering your

0:57:50.000 --> 0:57:52.480
<v Speaker 6>own faith because with the sixteen eight window, it sounds

0:57:52.480 --> 0:57:54.360
<v Speaker 6>like you're not having the crash, which is great.

0:57:54.520 --> 0:57:57.120
<v Speaker 1>Yeah, that's crazy. So since we got here, I had

0:57:57.120 --> 0:57:58.840
<v Speaker 1>my lunch with me. As soon as it strike the

0:57:58.840 --> 0:58:01.920
<v Speaker 1>clock strikes club, I was like, because I didn't want

0:58:01.960 --> 0:58:03.880
<v Speaker 1>to be in here, like, oh no, I'm sorry.

0:58:04.120 --> 0:58:06.320
<v Speaker 3>You know what's so interesting is I told you as

0:58:06.400 --> 0:58:08.600
<v Speaker 3>you know, becoming a part of Pravita, I decided to

0:58:08.600 --> 0:58:11.840
<v Speaker 3>get an executive membership for myself to do the executive physical.

0:58:11.960 --> 0:58:14.560
<v Speaker 3>So doctor Turner mentioned, I've never worn a glue coast monitor.

0:58:14.640 --> 0:58:16.480
<v Speaker 2>My mom was diabetic my entire life.

0:58:16.640 --> 0:58:19.160
<v Speaker 3>She actually had your stational diabetes when she had me. Wow,

0:58:19.200 --> 0:58:21.600
<v Speaker 3>And so I've always seen her shooting slant and just

0:58:21.640 --> 0:58:24.520
<v Speaker 3>that was the norm. So putting on this glue coast monitor,

0:58:24.600 --> 0:58:26.320
<v Speaker 3>I was telling dow to Turner. The first week I

0:58:26.360 --> 0:58:29.520
<v Speaker 3>had it, those swings up down that time, I saw it,

0:58:29.560 --> 0:58:31.840
<v Speaker 3>and then I did a five day the Prolo fast

0:58:32.520 --> 0:58:34.800
<v Speaker 3>and it was even the entire time while I was

0:58:34.800 --> 0:58:37.919
<v Speaker 3>fast and I felt amazing and I'm like wow, he said,

0:58:37.920 --> 0:58:39.560
<v Speaker 3>it was like, now you have the data and it

0:58:39.680 --> 0:58:43.400
<v Speaker 3>shows you sleeping better, like all of the things connected.

0:58:43.480 --> 0:58:46.400
<v Speaker 3>So understanding like how fasting and the benefits of that,

0:58:46.800 --> 0:58:48.680
<v Speaker 3>but also seeing how it impacts those are things I

0:58:48.680 --> 0:58:51.800
<v Speaker 3>would have never been privy to really understanding with the

0:58:51.880 --> 0:58:53.680
<v Speaker 3>data behind it without going through this process.

0:58:53.760 --> 0:58:55.600
<v Speaker 1>So the glue coast monitors, it's something that you like

0:58:55.680 --> 0:58:58.120
<v Speaker 1>have to like super tiny did her right here?

0:58:58.240 --> 0:58:58.320
<v Speaker 4>Not?

0:58:59.480 --> 0:59:00.640
<v Speaker 5>He had to put a on for me. I was like,

0:59:00.680 --> 0:59:01.160
<v Speaker 5>I can't do it.

0:59:01.240 --> 0:59:02.400
<v Speaker 3>I was like, oh, I didn't feel it.

0:59:02.600 --> 0:59:07.040
<v Speaker 5>Oh, it's so easy. Maybe when you don't know, you

0:59:07.040 --> 0:59:10.200
<v Speaker 5>don't know. Yes, that's a normal feeling. How long do

0:59:10.200 --> 0:59:10.760
<v Speaker 5>you keep it on?

0:59:11.200 --> 0:59:13.240
<v Speaker 3>The one that we have last for fifteen days, so

0:59:13.400 --> 0:59:14.600
<v Speaker 3>you know you can do it once, you can do

0:59:14.640 --> 0:59:17.520
<v Speaker 3>it twice. But being able to see over time and

0:59:17.520 --> 0:59:19.040
<v Speaker 3>then you can take a picture of what do you

0:59:19.040 --> 0:59:20.640
<v Speaker 3>eat so you understand where.

0:59:20.400 --> 0:59:22.040
<v Speaker 2>Those highs and lows come from.

0:59:22.240 --> 0:59:24.280
<v Speaker 5>Right, And then for me, I wore it.

0:59:24.360 --> 0:59:26.439
<v Speaker 6>I mean I was still doing crossfits, I was doing

0:59:26.520 --> 0:59:30.560
<v Speaker 6>pull ups and overhead squats. Didn't interfere with me at all.

0:59:30.880 --> 0:59:33.240
<v Speaker 6>And then of course when people around you see you

0:59:33.320 --> 0:59:34.600
<v Speaker 6>doing it, they're like, what is that?

0:59:34.800 --> 0:59:37.560
<v Speaker 5>Yeah, yeah, I want that, right, I want.

0:59:37.360 --> 0:59:41.720
<v Speaker 6>Michael Goes to be better than yours. Good competition, right,

0:59:41.760 --> 0:59:43.520
<v Speaker 6>But it becomes a team, and I think, you know,

0:59:43.720 --> 0:59:46.720
<v Speaker 6>people engaged in a common pursuit, they hold each other

0:59:46.760 --> 0:59:49.160
<v Speaker 6>accountable and that community.

0:59:48.720 --> 0:59:51.520
<v Speaker 5>Is very powerful. Absolutely, and that's really what we're here

0:59:51.560 --> 0:59:54.880
<v Speaker 5>to create, is powering community. Yeah, I love it.

0:59:55.280 --> 0:59:58.240
<v Speaker 1>Yes, So tell the people where you guys are, where

0:59:58.280 --> 1:00:00.520
<v Speaker 1>they can find you. We want to say as many

1:00:00.520 --> 1:00:03.080
<v Speaker 1>people as we can your way so that we all

1:00:03.120 --> 1:00:04.960
<v Speaker 1>can live a bit better, healthier lifestyle.

1:00:05.200 --> 1:00:05.920
<v Speaker 5>Thank you so much.

1:00:06.040 --> 1:00:06.200
<v Speaker 4>Yeah.

1:00:06.280 --> 1:00:08.600
<v Speaker 6>We're on the south side of Buckhead, close to Piedmont

1:00:08.600 --> 1:00:12.280
<v Speaker 6>Atlanta Hospital. I address eighteen oh one Peachtree Street, Northeast

1:00:12.280 --> 1:00:15.120
<v Speaker 6>Sweet one fifty. We have a beautiful video about how

1:00:15.160 --> 1:00:17.160
<v Speaker 6>to come in if you're coming in for the first time.

1:00:17.680 --> 1:00:19.200
<v Speaker 5>I'm free parking, so that's great.

1:00:19.240 --> 1:00:21.360
<v Speaker 3>We love reparking parking in Atlanta.

1:00:21.560 --> 1:00:22.480
<v Speaker 2>Fafriena dot com.

1:00:22.520 --> 1:00:24.760
<v Speaker 3>We're on Instagram, We're on Facebook, we're on LinkedIn. You

1:00:24.800 --> 1:00:28.040
<v Speaker 3>can see all the information testimonials. I think the people

1:00:28.040 --> 1:00:30.040
<v Speaker 3>who are coming in are really having an impact and

1:00:30.080 --> 1:00:32.640
<v Speaker 3>a stoptor trying to mention we're trying to create that community.

1:00:33.040 --> 1:00:34.520
<v Speaker 3>So thank you for coming. You are now part of

1:00:34.520 --> 1:00:35.520
<v Speaker 3>our community.

1:00:35.640 --> 1:00:37.560
<v Speaker 5>I love it. Thank you guys so much, Thank you

1:00:37.640 --> 1:00:38.680
<v Speaker 5>so much. I appreciate it.

1:00:39.600 --> 1:00:42.720
<v Speaker 1>Hey, guys, we just finished our very first kifts Field trip.

1:00:42.840 --> 1:00:45.360
<v Speaker 1>I hope you all had an amazing time touring the

1:00:45.480 --> 1:00:48.560
<v Speaker 1>Parvida Health Facility with me. I know I did, I've

1:00:48.600 --> 1:00:51.400
<v Speaker 1>been there before, but today I learned so much more.

1:00:51.760 --> 1:00:53.800
<v Speaker 1>What I want you, guys to focus on is getting

1:00:53.840 --> 1:00:56.160
<v Speaker 1>in front of your health issues versus trying to catch

1:00:56.240 --> 1:00:56.920
<v Speaker 1>up with them.

1:00:56.760 --> 1:00:59.240
<v Speaker 2>All right in the meantime in between time.

1:00:59.360 --> 1:01:02.480
<v Speaker 1>Keep it positive, sweeties, and remember share this episode with

1:01:02.560 --> 1:01:04.400
<v Speaker 1>someone who use a little positivity.

1:01:04.640 --> 1:01:06.080
<v Speaker 2>Have a good one. See you next time.