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Speaker 1: Calling all my sweeties to the forefront. I'm your host,

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Speaker 1: christ and this is the keep it Positive Sweetish show. Hey,

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Speaker 1: k his family.

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Speaker 2: I am so.

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Speaker 1: Excited about this episode because I have my dear friend,

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Speaker 1: Melissa Procter with me. Melissa is the CMO of the

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Speaker 1: Atlanta Hawks and she is the co founder of Perveta

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Speaker 1: Health here in Atlanta, Georgia. Guys, we've known each other

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Speaker 1: for a few years. What it feels like forever his family,

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Speaker 1: Please give a very warm sweetie welcome to Melissa Proctor. Melissa,

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Speaker 1: finally we got you here. Thank you so much. I

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Speaker 1: know you are busy this time of year or all

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Speaker 1: the time. You're a mother and a businesswoman, so I

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Speaker 1: don't think there's every moment where you're not busy.

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Speaker 2: So thank you.

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Speaker 3: First of all, thank you so much for having me

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Speaker 3: as a fan of the show and the fact that

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Speaker 3: I've seen so many episodes.

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Speaker 2: I am honored to finally be here. Thank you so much.

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Speaker 2: Thank you. I appreciate your support.

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Speaker 1: You came to my first live show, you watch you

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Speaker 1: let me know that you've watched the episode, so I

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Speaker 1: appreciate it.

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Speaker 2: Thank you.

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Speaker 3: Yes, so we met like three years ago, which feels

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Speaker 3: like an eternity. We're both like it was way longer

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Speaker 3: than that.

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Speaker 1: I think it's about three years ago doing the BMW

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Speaker 1: un Court series, and immediately we hit it off, like

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Speaker 1: we were locked in from that day on. And what

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Speaker 1: I love about you is that you've always been a

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Speaker 1: dreamer like me. From a very young age. You had

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Speaker 1: all these big dreams that probably seemed so outlandish to

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Speaker 1: people who heard it right. You wanted to be the

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Speaker 1: first female NBA coach, but you became the first female

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Speaker 1: ball girl for the Miami Heat. Now, little backstory. I

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Speaker 1: read that you at the age of fifteen, you wrote

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Speaker 1: letters and you called the Miami Heat every single day.

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Speaker 3: Time about that. So, when I was fifteen, my mom,

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Speaker 3: who was a registered nurse, you know, born and raised

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Speaker 3: in Belieze, knew nothing of American sports.

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Speaker 2: I said she. I told her I wanted a job.

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Speaker 3: She said, okay, mal, if you want to get a

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Speaker 3: job and whatever you're going to do for the rest

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Speaker 3: of your life.

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Speaker 2: At fifteen, what I was going to tell you I

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Speaker 2: was an artist.

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Speaker 3: I was always drawing and painting, but I knew that

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Speaker 3: I loved watching basketball. One of my cousins introduced me

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Speaker 3: to the game, but I would watch it like a

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Speaker 3: soap opera on TV for the storylines. Whenever I watched,

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Speaker 3: I never saw women. So this is before they were

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Speaker 3: female referees or assistant coaches or anything. Yeah, And so

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Speaker 3: I said, you know, mo, mom would be the first

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Speaker 3: female coach in the NBA. She said, Okay, go get

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Speaker 3: a job in the NBA. And that was it, like

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Speaker 3: she laid down the gatland and there was no other option.

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Speaker 1: Wow.

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Speaker 3: And so I had never been to a game, never

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Speaker 3: been to the Miami Arena, which is where they used

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Speaker 3: to play.

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Speaker 2: And so I started.

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Speaker 3: Calling one eight hundred number like white Pages, and I called,

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Speaker 3: I mean, how else do you get it right?

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Speaker 2: Making phone calls?

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Speaker 3: And I think I got someone in community relations and

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Speaker 3: they were like, I'm sorry, we don't have any jobs

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Speaker 3: for kids.

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Speaker 2: Try the equipment manager.

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Speaker 3: And so I got connected to a guy named Jay

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Speaker 3: Sable who was then the equipment manager. And I started

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Speaker 3: calling him. He wouldn't pick up, and I was like,

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Speaker 3: let me write letters to Jay. So I would write letters,

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Speaker 3: but I would draw on them. I'd draw pictures of

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Speaker 3: the players. I would draw you know, logos. Basketball is anything.

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Speaker 3: And so one day I called him again and he

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Speaker 3: picked up. He was like, I've got your letters. You

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Speaker 3: know you're a tremendous artist, but I don't have any

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Speaker 3: jobs for girls. I was like, I don't know what

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Speaker 3: you would do. You know, this is grunge work. It's

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Speaker 3: coming early, staying late, mopping sweat, you know, olden towels.

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Speaker 3: And I was like, well, I want a job. I

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Speaker 3: have no other option, right, And so I kept calling

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Speaker 3: and he was like, if you call me one more time,

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Speaker 3: I'm not going to hire you. And I was like okay.

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Speaker 3: So then I stopped for like a week, and then I.

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Speaker 2: Kept on calling.

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Speaker 4: Come.

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Speaker 3: Then eventually he was like, you know what, you have

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Speaker 3: a lot of heart, like the fact that he's like, well,

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Speaker 3: why don't you coming for a preseason game? And to me,

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Speaker 3: I was like, actually go to the arena like four

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Speaker 3: a game.

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Speaker 2: Who had no idea?

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Speaker 3: And so I went and that was my first NBA

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Speaker 3: game ever. I think we played the Magic that year

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Speaker 3: and I got an outfit. It was like a rebox

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Speaker 3: champion like sweatsuit. I tell you, it was like this

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Speaker 3: free and it was the most amazing thing. Was like

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Speaker 3: watching TV come to life.

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Speaker 1: Yes, that was take us to that moment when you

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Speaker 1: walked to the Miami Arena and was like walking into

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Speaker 1: your dream.

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Speaker 2: Literally, how did that feel at that age?

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Speaker 3: I mean, I don't think I knew the gravity of

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Speaker 3: it at the time, because I was just kind of like,

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Speaker 3: I hope I don't mess up, mind you.

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Speaker 2: I never played basketball. I was always in Melissa.

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Speaker 3: So I never like I didn't know how to rebound

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Speaker 3: like it was out there like going to the basket

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Speaker 3: and rebound. I was like standing directly under the basket,

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Speaker 3: like like I got hit, got knocked down, busted lip.

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Speaker 3: All that first day, never forget. And it was one

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Speaker 3: of those like learn quick. And there was a guy

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Speaker 3: named James, one of the other ball boys who was

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Speaker 3: definitely like from the hood around the Miami Arena. He

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Speaker 3: was like, hey, I'm gonna show you the ropes and

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Speaker 3: he took me under his wing.

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Speaker 2: He's like, this is how we hustled.

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Speaker 3: We got to carry, you know, like shoes for the

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Speaker 3: players or carry their bags in and out of the locker room.

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Speaker 3: But because women weren't allowed in the locker room, I

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Speaker 3: couldn't go back there, like I couldn't do what he did.

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Speaker 2: So I had to learn a whole other world on

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Speaker 2: the court.

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Speaker 3: So I ended up trying to help stand Ban Gunn,

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Speaker 3: who was an assistant coach at the time, and I'd

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Speaker 3: be like, all right, well, let me help you with

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Speaker 3: the players, so be like stand right here and hold

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Speaker 3: this pick.

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Speaker 2: And I'd learned so much about the game.

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Speaker 5: Wow.

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Speaker 2: But that's so they ended up calling me.

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Speaker 3: Queen because I used to love having single and Queenland

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Speaker 3: was like my person, yes, and so I was queen

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Speaker 3: and I was the Queen of the court. So I

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Speaker 3: would be out there diving for loose balls like I

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Speaker 3: was in a game. I really thought I was like contributing, yes,

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Speaker 3: But it ended up being the beginning of my career

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Speaker 3: in sports and probably one of the most amazing jobs

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Speaker 3: I ever had.

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Speaker 1: Wow.

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Speaker 2: I love that.

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Speaker 1: When you think about the drive that our generation has

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Speaker 1: that I feel like this new generation lacks. They're not

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Speaker 1: calling and writing and really going after what they want,

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Speaker 1: you know. And I don't know where we lost that

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Speaker 1: in the translation of the times, but I think it's

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Speaker 1: something that is a lost art, you know, and to

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Speaker 1: really get what you want, what do you feel is

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Speaker 1: something that you could tell this younger generation really how

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Speaker 1: to go after what they want the way you did.

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Speaker 3: You know, so much of it is like just not

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Speaker 3: accepting no for an answer. Yeah, And I think a

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Speaker 3: lot of it was my mom. My mom would always

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Speaker 3: say nothing mes to trial, but a failure. She's like,

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Speaker 3: you can do is ask. The worst they're going to

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Speaker 3: say is no. And I realized for a lot of times,

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Speaker 3: you know, if you have pride, and it was like

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Speaker 3: or the expectation that everything should come to you, so

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Speaker 3: it's like, well, you just see to give it to me.

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Speaker 3: There was so much more of like she would always

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Speaker 3: say you got a kiss ass so you could kick.

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Speaker 2: It, and that was like her term.

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Speaker 3: And so I remember coming in as a bond kid

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Speaker 3: there or people who are incredibly disrespectful, like you know,

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Speaker 3: I'm just here popping up sweat, Yeah, but I'm sitting

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Speaker 3: with you know, billionaire people behind me, or like I

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Speaker 3: remember Jimmy Buffett was behind me like every game and

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Speaker 3: I had no idea who he was, and.

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Speaker 2: Like, why do people ask you for your autograph?

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Speaker 3: And one day he's like, I'm Jimmy Buffett and I was

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Speaker 3: like then I was like, oh my god.

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Speaker 2: There were so many things.

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Speaker 3: Where it didn't matter who you were, like you respect

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Speaker 3: everybody regardless of you know what class you are, regardless

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Speaker 3: of what role you play. And I think that job

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Speaker 3: taught me that, and I think for this next generation,

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Speaker 3: there's so much of that that needs to happen. And

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Speaker 3: there's so many examples of people who you know, did

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Speaker 3: a little bit of work and got a lot of success.

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Speaker 3: Everyone wants to replicate that, but the reality is you

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Speaker 3: don't see it. And I think the social media microwave

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Speaker 3: society just shows you the highlights but not the work.

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Speaker 2: Come on, I don't think we had that viewpoint.

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Speaker 3: I mean there was still some to a certain degree,

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Speaker 3: but you saw more of the grind. And I think

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Speaker 3: for me, I'll tell everyone, like to this day, if

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Speaker 3: someone said, hey, you gotta go mop up sweat this game,

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Speaker 3: I'm like, all right, and I know how to make

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Speaker 3: a mob. I'd be out there because I'm never too

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Speaker 3: far away from where I started. Yes, So, like, it

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Speaker 3: doesn't matter what stage of career you're at, you should

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Speaker 3: always be able to hummer yourself to go and do

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Speaker 3: whatever it.

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Speaker 2: Takes to get the job.

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Speaker 1: So I agree with that, and that's something I live

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Speaker 1: by to treat every person with respect. I don't care

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Speaker 1: what they're doing because we are never too far from that.

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Speaker 3: I learned in corporate America when I started working at Turner,

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Speaker 3: they were like, you know, you always respect the assistant

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Speaker 3: and the drivers because they hold the keys to everything,

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Speaker 3: stuff that you.

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Speaker 2: Don't even think about.

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Speaker 3: And I was like, Wow, if you're trying to get

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Speaker 3: with any CEO or CMO and you're like, I want

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Speaker 3: time on your calendar, those are people who hold the

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Speaker 3: keys to the top and people don't. And so even

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Speaker 3: I'm interviewing people now for roles, I'll say, hey, I'll ask,

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Speaker 3: you know, the assistant of the person that works the

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Speaker 3: front desk, how did they treat you? Yeah, because it's

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Speaker 3: not about how they treat me. They're always going to

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Speaker 3: talk up for me, but it's so much more about them.

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Speaker 3: And I'm like, oh, I have a no jerk policy. Yep,

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Speaker 3: I do the same thing.

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Speaker 2: That is so yes.

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Speaker 1: I always want to make sure that my team and

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Speaker 1: anybody who's representing me is representing me to the fullest. Yes,

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Speaker 1: because you definitely don't want that, and a lot of

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Speaker 1: times you won't know unless you ask.

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Speaker 2: Yes, that is so true.

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Speaker 1: Now, you wrote a book from ball Girl to CMO,

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Speaker 1: and I want to know at what age, did you

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Speaker 1: realize that you could handle leadership at the highest level? Like,

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Speaker 1: when did you to even write a book? You telling

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Speaker 1: me all the time, Crystal, would you write the book?

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Speaker 1: So I'm still waiting on your book.

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Speaker 2: No, thanks, thanks.

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Speaker 3: You know, I don't know that I ever knew, to

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Speaker 3: be honest, and the only reason I wrote my book

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Speaker 3: was for my daughter, Marley.

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Speaker 2: I have my daughter name is Marley. She's eleven now.

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Speaker 3: But when she was born, my mom had passed away

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Speaker 3: two years before Marley was born.

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Speaker 2: And my mom and I were real closed.

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Speaker 3: I was like, my bestie, and I really believe that

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Speaker 3: I gave birth to my mom through my daughter, because

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Speaker 3: she is my mother.

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Speaker 2: That came back to life.

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Speaker 3: But when she was born, I had so many questions

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Speaker 3: from my mom that I wouldn't have asked until I

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Speaker 3: became a mom, right, And I was just like, man,

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Speaker 3: God forbid, something happens to me while Marley's still young.

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Speaker 3: So many people were like, oh, you should write a book.

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Speaker 3: Your story is so interesting.

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Speaker 4: Yeah.

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Speaker 3: I was like, I don't want her to have to

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Speaker 3: hear my story through other people, so I was like,

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Speaker 3: let me just put it down. It took a long

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Speaker 3: time to actually get it done. I'm not a writer,

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Speaker 3: I'm not a reader, but it was so much more

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Speaker 3: for her. So when I was done, I didn't even

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Speaker 3: think about sales or actually launched her in September twenty

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Speaker 3: twenty and.

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Speaker 2: Then out of COVID.

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Speaker 3: Yeah, no book, launch, no part no nothing.

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Speaker 6: Yeah.

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Speaker 3: People like, well, how are you going to market it?

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Speaker 3: I was like, I don't care, no marketing it. I

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Speaker 3: wrote it for her. Wow, but there's a lot as

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Speaker 3: a marketer like, yeah, marketing is your thing.

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Speaker 2: I didn't even think about it.

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Speaker 3: It's not about it wasn't the reason. That wasn't the why.

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Speaker 3: But in terms of leadership, so much of my journey

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Speaker 3: has been like wherever God has had me at that time,

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Speaker 3: and I would raise my hand to take on these jobs.

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Speaker 2: People will tapping on my shoulder say hey, you're interested

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Speaker 2: in this.

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Speaker 3: I may have wanted to go and try a whole

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Speaker 3: different career at times I was like, I'm going to

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Speaker 3: go work in an ad agency and it never panned out,

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Speaker 3: but I just had opportunities to take up.

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Speaker 2: Coming and so even and going to the Hawks.

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Speaker 3: I had gotten laid off when I was eight months

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Speaker 3: pregnant with Martley.

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Speaker 2: Oh wow, I.

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Speaker 3: Was at Turner for about eleven years, and it was

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Speaker 3: part of a digital health and wellness startup, and then

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Speaker 3: one CEO left, a new one came in. You were

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Speaker 3: the last business started and the first one to get cut.

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Speaker 3: So the entire business unit got laid off. Wow, And

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Speaker 3: I was like out with HR recruiting young interns because

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Speaker 3: I started as an intern.

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Speaker 2: In that company. So no one could believe.

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Speaker 3: They're like, list, it has to be at Turner, that's

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Speaker 3: what this is. Yeah, And I was like, well, I'll

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Speaker 3: just figure it out, you know. I had my daughter

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Speaker 3: in About a month or two later. I ended up

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Speaker 3: going to a draft party at the arena Phillips Arena

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Speaker 3: then as a fan.

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Speaker 2: My homegirl was like, Grol, you have no job. It's

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Speaker 2: a free party, you know, come on.

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Speaker 3: And so I went and then ran into literally an

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Speaker 3: old mentor of mine who had left Turner to go.

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Speaker 2: To become CEO of the Hawks. Yes, when I was.

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Speaker 3: Still at Turner, so I hadn't spoken to him, didn't

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Speaker 3: have any conversation. He knew that I love brand building,

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Speaker 3: he knew that I loved basketball. My first year in

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Speaker 3: that land, I was a ball girl on the court

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Speaker 3: for the Hawks. Mop and I was sweat one season

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Speaker 3: and he would sit courtside and see me getting it

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Speaker 3: doing my thing, and literally I ran into him and

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Speaker 3: he was like, Oh, I want to introduce you to

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Speaker 3: some people. And he walks me around the party and

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Speaker 3: introduces me to every C level executive that's for the

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Speaker 3: Hawks and everyone I met there like, oh, we can't

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Speaker 3: wait for you to start, and I was like start, sorry,

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Speaker 3: And ultimately he was like, I know you love basketball,

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Speaker 3: I know you love branding. I might need some help

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Speaker 3: building a brand. We're in the middle of redesigning our jerseys.

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Speaker 3: I know you were a creative and an artist. Would

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Speaker 3: you mind sitting in on some meetings? You know, I

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Speaker 3: have a team here, but I love your perspective? And

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Speaker 3: I was like absolutely, And I started doing it for free.

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Speaker 3: Like I was like, I'm just happy to be out

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Speaker 3: my house right and my dad, mother in law was there.

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Speaker 5: The kid.

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Speaker 2: I was like, give me and give me out of here,

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Speaker 2: and so I go.

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Speaker 3: Once started going to meetings and one became five, became ten,

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Speaker 3: and he was like, I think I should pay you,

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Speaker 3: you know.

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Speaker 2: I would you like to consult?

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Speaker 3: Absolutely yes, And so I started consulting and we started

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Speaker 3: consulting on building a brand. Yeh, we're going to be

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Speaker 3: and then that turned into becoming vice president of brand strategy.

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Speaker 3: Never had that as the vision of what it was

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Speaker 3: going to be, but ultimately some years later he was like,

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Speaker 3: you know, what do you think about being chief marketing

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Speaker 3: officer And I was like, no, thank you really, absolutely not.

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Speaker 2: I want to know part of it.

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Speaker 3: I was like, well, I think at the time I

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Speaker 3: had become an individual, an individual contributor, and.

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Speaker 2: I loved it. And I could work with every department.

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Speaker 3: I was helping with digital monetization, I was helping with

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Speaker 3: design stuff over here. I was giving perspective on how

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Speaker 3: to build out an internal agency. But I didn't have

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Speaker 3: a team and wrec reports and it was just very

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Speaker 3: freeing and I could kind of contribute in every way.

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Speaker 2: I yes.

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Speaker 3: Like specific help and I was like, ooh, don't box

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Speaker 3: me right, yeah, the corner.

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Speaker 2: And then ultimately, you.

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Speaker 3: Know, it kind of came to a point where he's like,

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Speaker 3: once I really need you to do this, and I

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Speaker 3: was like, He's like, do you know why I want

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Speaker 3: you to take this role or b CMO?

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Speaker 2: And I was like no, Wow, He's like, because you

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Speaker 2: don't want it.

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Speaker 1: Wow.

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Speaker 3: I thought it was so I'm telling at the time,

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Speaker 3: and he was like, look, most people want this job

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Speaker 3: because they think it didn't give them money or power.

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Speaker 2: Sports don't pay, you know.

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Speaker 3: The perception of power is always one thing. And I

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Speaker 3: had a mantra and I was like, I just want

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Speaker 3: to make dope ish like that's we have it on

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Speaker 3: a wall, like that's all I want to do. Make

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Speaker 3: stuff that's cool, different than people can like gravitate towards Yeah,

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Speaker 3: and he's like, that's why I want you to do

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Speaker 3: this job.

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Speaker 2: Because of your why.

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Speaker 3: Yes, And after that I was like, okay, I total

364
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Speaker 3: imposter syndrome, was afraid. I said, well, if I do,

365
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Speaker 3: can I get an executive coach?

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Speaker 2: He was like you want to coach?

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Speaker 1: Yeah?

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Speaker 2: And I was like, yeah, I don't know what. I

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Speaker 2: don't know.

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Speaker 3: They have gaps and I want to help, you know,

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Speaker 3: feel those And he was like so interesting. Most men

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Speaker 3: would say if you get a coach, they think they're

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Speaker 3: getting fired. Here you are asking me for a coach,

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Speaker 3: and I was like, that's just who I am.

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Speaker 2: And that coach, her name is Cheryl Jordan. She's amazing.

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Speaker 3: She helped me so much in just three sixty figuring

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Speaker 3: out that I was a micromanager because I was always

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Speaker 3: used to doing the work everything exactly.

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Speaker 2: So I was like, if you're doing hey, how is it?

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Speaker 2: Where is it? Can I get it?

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Speaker 1: Okay, Melissa stip get out of my business? But who

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Speaker 1: isn't here?

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Speaker 3: Like yeah, that's Me's almost like you gave me your

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Speaker 3: project today and tomorrow you're asking for an update.

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Speaker 2: Like I didn't even start yet. I think got struck

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Speaker 2: a nerve hours. Where are we on that? I mean,

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Speaker 2: that was so funny because that is so me.

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Speaker 3: But I had to learn and so I mean, in

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Speaker 3: terms of preparation for leadership, I don't think anything could

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Speaker 3: have prepared me. And then when I was put into it,

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Speaker 3: it was like, okay, understanding what works?

392
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Speaker 2: What doesn't you know? How to be better?

393
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Speaker 3: I liked. I think of myself as a servant leader.

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Speaker 3: I want to make sure I leave any environment better

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Speaker 3: than it.

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Speaker 2: Was when I Yeah.

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Speaker 3: So even for my team now they've been with me

398
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Speaker 3: a long time, they're amazing people. We work really well together,

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Speaker 3: and I'm always like, how can I help you be

400
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Speaker 3: a better person? Outside of the hawks are here? If

401
00:14:51,560 --> 00:14:53,360
Speaker 3: you decide that you're going to leave that's flattery. If

402
00:14:53,360 --> 00:14:55,960
Speaker 3: other people are proaching you these we're doing a great job.

403
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Speaker 2: Yeah, absolutely, instead of trying to keep you for myself.

404
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Speaker 3: And I had a lot of lead throughout my career

405
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Speaker 3: that always were probably keep you on my arms. You

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Speaker 3: help me look good. So I just want to keep

407
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Speaker 3: you right here and stunting your growth.

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Speaker 2: That's so good.

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Speaker 1: Anybody you are a true definition of your gifts will

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Speaker 1: make room for you. The fact that, like everything you've

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Speaker 1: done from being an artist, you're an incredible artist. That's

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Speaker 1: another thing I wanted to ask you. Have you ever

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Speaker 1: like put your work like in a museum for exhibits?

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Speaker 2: It was wild.

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Speaker 3: I was just looking through some old pictures this morning, randomly, Yeah,

416
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Speaker 3: and I found an exhibition pictures of me at an

417
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Speaker 3: exhibition I had been in like high school, and I

418
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Speaker 3: was traveling around Florida. I had a manager helping me

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Speaker 3: manage my art. Honey, I think you need to get

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Speaker 3: my art, you know. And it's so crazy because I

421
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Speaker 3: would do like artwork on commission. I went to Wake

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Speaker 3: Force on an art scholarship, and so I had done

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Speaker 3: a lot of exhibitions and when I moved to Atlanta

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Speaker 3: started working at Turner.

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Speaker 2: At one point I had a design job. Wow.

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Speaker 3: And it was the end of my art career. Once

427
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Speaker 3: I got paid for creating. It was like it almost

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Speaker 3: took the passion.

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Speaker 2: For the ways it can work. Wow.

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Speaker 3: And so my daughter Marley's an amazing artist. She loves

431
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Speaker 3: a characters like she I see it through her now.

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Speaker 2: Yeah, but I don't have the.

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Speaker 3: Desire really because I was gonna ask you, I mean,

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Speaker 3: I do something for you.

435
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Speaker 2: I need some of that in my house. It is

436
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Speaker 2: so beautiful.

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Speaker 1: Yes, like you guys have to get her book and

438
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Speaker 1: you can see some of her artwork.

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Speaker 2: It is absolutely stunning.

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Speaker 3: I figured it may come around another time, yeah, in

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Speaker 3: my life. But you know, for now, I say that

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Speaker 3: I use my creativity to find like creative solutions to

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Speaker 3: business challenge.

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Speaker 2: Yes.

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Speaker 3: Yeah, so it's still like using the same muscle, but

446
00:16:30,400 --> 00:16:31,040
Speaker 3: in a different way.

447
00:16:31,200 --> 00:16:34,240
Speaker 1: Right, Speaking of business challenges, and you talked about imposter

448
00:16:34,320 --> 00:16:38,680
Speaker 1: syndrome very on, very on early in your career. How

449
00:16:38,720 --> 00:16:40,520
Speaker 1: did you overcome that and what was like one of

450
00:16:40,520 --> 00:16:44,240
Speaker 1: those moments that really stand out were you literally out

451
00:16:44,240 --> 00:16:48,960
Speaker 1: of body experience of you experiencing imposter syndrome where you

452
00:16:48,960 --> 00:16:50,720
Speaker 1: were like, I don't belong here?

453
00:16:50,840 --> 00:16:53,240
Speaker 2: What is happening? Who do you think you are?

454
00:16:53,440 --> 00:16:55,040
Speaker 1: Because these are all the thoughts that we think when

455
00:16:55,040 --> 00:16:57,600
Speaker 1: we're right where we belong, but we don't think we do.

456
00:16:57,760 --> 00:17:00,480
Speaker 3: I don't even know if I just have one. There's

457
00:17:00,600 --> 00:17:05,359
Speaker 3: so many throughout my career, and I'll probably say maybe

458
00:17:05,400 --> 00:17:08,199
Speaker 3: what I started at the Hawks because you know, the

459
00:17:08,240 --> 00:17:10,680
Speaker 3: perception was, you know the CEO, I worked with him previously.

460
00:17:10,720 --> 00:17:12,720
Speaker 3: He brought me in and be like, oh, you're just

461
00:17:12,760 --> 00:17:15,200
Speaker 3: here because you know him and whichever. So I really

462
00:17:15,200 --> 00:17:18,400
Speaker 3: had to come and improve myself. And I remember when

463
00:17:18,680 --> 00:17:23,080
Speaker 3: we had to onboard a new ownership team and.

464
00:17:22,320 --> 00:17:24,280
Speaker 2: My boss gave me the job. It's like, Melissa, help

465
00:17:24,280 --> 00:17:24,920
Speaker 2: with onboarding.

466
00:17:25,560 --> 00:17:27,960
Speaker 3: I don't know anyone who's onboarded and ownership team for

467
00:17:28,040 --> 00:17:29,440
Speaker 3: a professional sports organization.

468
00:17:29,600 --> 00:17:31,200
Speaker 2: Like I'm like, I have no clue what them.

469
00:17:31,240 --> 00:17:34,080
Speaker 3: Yeah, And it was calling other teams and asking questions

470
00:17:34,080 --> 00:17:36,360
Speaker 3: and then just figuring things out or like, Okay, they're

471
00:17:36,400 --> 00:17:38,320
Speaker 3: not from here, let's do tours, let's do this, put

472
00:17:38,320 --> 00:17:41,800
Speaker 3: these finders together, let's help educate. And by the end

473
00:17:41,800 --> 00:17:44,159
Speaker 3: of it, they were like it was such an amazing experience.

474
00:17:44,600 --> 00:17:46,399
Speaker 3: He was like, you know, I'm going to promote you

475
00:17:46,440 --> 00:17:49,439
Speaker 3: to this new position, and I'm like what and so

476
00:17:49,560 --> 00:17:52,120
Speaker 3: much And what I learned in that is like, nobody

477
00:17:52,119 --> 00:17:52,840
Speaker 3: knows what they're doing.

478
00:17:53,000 --> 00:17:54,520
Speaker 2: Come on, And it's certainly.

479
00:17:54,440 --> 00:17:57,200
Speaker 3: Especially for senior level, like people think that you haven't

480
00:17:57,200 --> 00:17:59,399
Speaker 3: all figured out, like no, and I'm like, no, no

481
00:17:59,440 --> 00:18:01,440
Speaker 3: one knows, and it so freeing When you finally get

482
00:18:01,480 --> 00:18:03,680
Speaker 3: that point, He's just like, you can't mess up. It's

483
00:18:03,680 --> 00:18:05,680
Speaker 3: like you're I think COVID was a great example of

484
00:18:05,680 --> 00:18:07,680
Speaker 3: that because there are so many leaders. Everyone was figuring

485
00:18:07,720 --> 00:18:10,560
Speaker 3: it out on yes, and some people in better ways

486
00:18:10,560 --> 00:18:13,959
Speaker 3: than others. But once you get that, it's like all

487
00:18:14,000 --> 00:18:15,600
Speaker 3: you're trying to do is make the best decision for

488
00:18:15,640 --> 00:18:16,440
Speaker 3: the business.

489
00:18:16,080 --> 00:18:16,960
Speaker 2: That you can at the time.

490
00:18:17,440 --> 00:18:19,680
Speaker 3: For sure, through experience, it helps you understand what things

491
00:18:19,680 --> 00:18:22,760
Speaker 3: may or may not work, but that's ultimately And I

492
00:18:22,760 --> 00:18:23,160
Speaker 3: was like, oh.

493
00:18:23,080 --> 00:18:23,679
Speaker 2: None of y'all know.

494
00:18:25,080 --> 00:18:25,359
Speaker 6: Cool.

495
00:18:26,480 --> 00:18:29,399
Speaker 2: If anything, I'm resourceful, I'm gonna figure something out. No,

496
00:18:29,520 --> 00:18:30,040
Speaker 2: for sure.

497
00:18:30,200 --> 00:18:32,399
Speaker 1: Yes, what are some of the challenges that you have

498
00:18:32,520 --> 00:18:35,239
Speaker 1: faced as a woman in sports? Because we both know

499
00:18:35,320 --> 00:18:37,360
Speaker 1: that being a woman in sports it's a very male

500
00:18:37,440 --> 00:18:40,920
Speaker 1: dominated industry and you are one of the few women

501
00:18:41,400 --> 00:18:43,440
Speaker 1: that are in a high position you know.

502
00:18:43,600 --> 00:18:45,640
Speaker 2: What's interesting, It's evolved so much.

503
00:18:45,720 --> 00:18:47,399
Speaker 3: Like I remember when I started with the league almost

504
00:18:47,400 --> 00:18:49,840
Speaker 3: eleven years now with the Hawks, I would go to

505
00:18:50,400 --> 00:18:52,200
Speaker 3: NBA meetings and there would be a lot of men.

506
00:18:52,359 --> 00:18:54,480
Speaker 2: You know, some women, But it's so different now.

507
00:18:54,680 --> 00:18:57,840
Speaker 3: It's much more diverse seniors on the business side, even

508
00:18:57,840 --> 00:18:59,480
Speaker 3: in some of the basketball side, but definitely on the

509
00:18:59,480 --> 00:19:01,639
Speaker 3: business side, you see a lot more women presidents and

510
00:19:01,680 --> 00:19:05,840
Speaker 3: teams and things like that. Like there's an opportunity and

511
00:19:06,000 --> 00:19:07,560
Speaker 3: a lot of you can't be what you can't see.

512
00:19:08,200 --> 00:19:10,240
Speaker 3: So seeing Sint Marshall when she was, you know, leading

513
00:19:10,320 --> 00:19:13,520
Speaker 3: up the Mavericks and it's like, okay, I got it now,

514
00:19:13,600 --> 00:19:17,600
Speaker 3: Like that's that's a thing, And so there's definitely opportunity.

515
00:19:17,640 --> 00:19:19,800
Speaker 3: I almost see being a woman in sports as a superpower.

516
00:19:20,520 --> 00:19:22,679
Speaker 3: Especially I'm like, who's buying tickets? Who do we market to?

517
00:19:22,840 --> 00:19:26,560
Speaker 3: You know, a lot of times like it's us and

518
00:19:26,600 --> 00:19:28,680
Speaker 3: that's a good thing. I mean early in my career

519
00:19:28,800 --> 00:19:30,960
Speaker 3: there were definitely times where you know, I would be

520
00:19:31,040 --> 00:19:33,520
Speaker 3: helping out and you know, working on Scott and Reports

521
00:19:33,560 --> 00:19:35,160
Speaker 3: back in the day. You know, I would do stuff

522
00:19:35,160 --> 00:19:36,919
Speaker 3: for the heat and number having someone tell me like

523
00:19:37,119 --> 00:19:38,600
Speaker 3: we don't pay you to think. We pay you to

524
00:19:38,640 --> 00:19:41,600
Speaker 3: do what we tell you to do. And that was like, Yo,

525
00:19:42,720 --> 00:19:47,200
Speaker 3: what I don't I don't like that. That's not necessarily

526
00:19:47,240 --> 00:19:50,960
Speaker 3: what I see from my life. But as I've grown one,

527
00:19:51,000 --> 00:19:53,560
Speaker 3: I'd never forget those things. As a leader, I want

528
00:19:53,600 --> 00:19:56,359
Speaker 3: to make sure that everyone feels empowered. But as a

529
00:19:56,359 --> 00:19:58,360
Speaker 3: black woman, I mean, and you know me, I'm normally

530
00:19:58,800 --> 00:20:01,840
Speaker 3: in sweats and you know, nikes, and she got dressed

531
00:20:02,000 --> 00:20:04,879
Speaker 3: for me. I got chanted on my inner crystal. I

532
00:20:04,920 --> 00:20:08,879
Speaker 3: styled myself. But I remember when I first got promoted

533
00:20:08,880 --> 00:20:10,679
Speaker 3: the CMO, and I tell the story how I went

534
00:20:10,760 --> 00:20:13,320
Speaker 3: to go park and they have a reserve parking spaces

535
00:20:13,320 --> 00:20:15,560
Speaker 3: when you're an executive. It's like I got promoted. I'm

536
00:20:15,560 --> 00:20:17,240
Speaker 3: an executive. Now I could park in a good spot.

537
00:20:17,800 --> 00:20:19,600
Speaker 3: And so I went to park at the arena in

538
00:20:19,640 --> 00:20:22,280
Speaker 3: the reserve place for players park and security came out

539
00:20:22,280 --> 00:20:23,840
Speaker 3: to my car and said, excuse me, ma'am, I'm sorry,

540
00:20:23,920 --> 00:20:24,720
Speaker 3: you can't park here.

541
00:20:25,240 --> 00:20:28,200
Speaker 2: The space is reserved for executives. And I was like.

542
00:20:30,640 --> 00:20:32,320
Speaker 3: Okay, And so I had to take up my badge

543
00:20:32,320 --> 00:20:34,000
Speaker 3: and show and it said like executive on.

544
00:20:33,920 --> 00:20:36,080
Speaker 2: The body and it was a brother and he looked

545
00:20:36,119 --> 00:20:36,320
Speaker 2: at me.

546
00:20:36,359 --> 00:20:39,960
Speaker 3: He was so confused, like, oh, oh, all right, you know,

547
00:20:40,040 --> 00:20:42,439
Speaker 3: go ahead. But I realized in that moment, I was

548
00:20:42,520 --> 00:20:45,360
Speaker 3: changing his perspective or stereotype of what an NBA executive

549
00:20:45,480 --> 00:20:48,200
Speaker 3: looked like exactly because I got locks and nose ring

550
00:20:48,280 --> 00:20:51,240
Speaker 3: like and I'm the same all the time regardless, and

551
00:20:51,280 --> 00:20:53,200
Speaker 3: I don't think people expect that. So the number of

552
00:20:53,240 --> 00:20:56,359
Speaker 3: times where I've gone places and people just underestimate, not

553
00:20:56,440 --> 00:20:58,160
Speaker 3: just because I'm a woman, because I'm a black woman

554
00:20:58,720 --> 00:21:00,680
Speaker 3: in sports at this and this position.

555
00:21:00,880 --> 00:21:01,880
Speaker 2: Yeah, it's interesting.

556
00:21:01,880 --> 00:21:03,359
Speaker 3: But I love like when I get to talk to

557
00:21:03,400 --> 00:21:05,240
Speaker 3: youth and they're like, oh man, you're so coold.

558
00:21:05,480 --> 00:21:07,359
Speaker 2: Yeah, I didn't expect that.

559
00:21:07,440 --> 00:21:10,080
Speaker 3: And I'm like, yes, it can be a regular person.

560
00:21:10,359 --> 00:21:13,000
Speaker 3: I mean I always say I'm just warming the seat. Yeah,

561
00:21:13,160 --> 00:21:15,320
Speaker 3: this job is in mind forever, you know what I mean.

562
00:21:15,320 --> 00:21:18,440
Speaker 3: And ultimately, I'm grateful for the opportunity and as many people.

563
00:21:18,240 --> 00:21:19,560
Speaker 2: As I can help while I'm in it. I want

564
00:21:19,600 --> 00:21:20,000
Speaker 2: to do that.

565
00:21:20,640 --> 00:21:22,520
Speaker 3: I don't define myself by the job, and a lot

566
00:21:22,520 --> 00:21:23,800
Speaker 3: of people define me by it.

567
00:21:24,480 --> 00:21:28,119
Speaker 1: Oh Melissa, how does that make you feel when you

568
00:21:28,160 --> 00:21:30,040
Speaker 1: don't define yourself by it but other people do?

569
00:21:30,440 --> 00:21:31,200
Speaker 2: So annoying.

570
00:21:31,320 --> 00:21:33,840
Speaker 3: Yeah, go outside, people like, oh yeah, that's Mlissa from

571
00:21:33,840 --> 00:21:36,119
Speaker 3: the Hawks. Hey, let me get some tickets, Hey, let

572
00:21:36,160 --> 00:21:37,920
Speaker 3: me get a job. Hey, I got this stay in

573
00:21:37,960 --> 00:21:39,919
Speaker 3: this brand. I want to promote. And I know that

574
00:21:39,960 --> 00:21:41,600
Speaker 3: if I didn't have this role, none of them would

575
00:21:41,640 --> 00:21:44,080
Speaker 3: be speaking to me. And I know that, and I'm

576
00:21:44,119 --> 00:21:46,199
Speaker 3: okay with it. But I realized when I was a turner,

577
00:21:46,520 --> 00:21:49,800
Speaker 3: a lot of people got got let go after all

578
00:21:49,800 --> 00:21:51,760
Speaker 3: the changes in the company. Sold a couple of times,

579
00:21:51,760 --> 00:21:54,239
Speaker 3: and I saw people felt like they were going through

580
00:21:54,240 --> 00:21:56,480
Speaker 3: a divorce, like how can they do this to me?

581
00:21:56,560 --> 00:21:59,120
Speaker 2: And I'm like, it's a job. It happens.

582
00:21:59,160 --> 00:22:03,440
Speaker 3: But if they're whole identity is wrapped up in this position.

583
00:22:03,680 --> 00:22:05,440
Speaker 2: If they lose the position, they don't know who they are.

584
00:22:05,520 --> 00:22:05,880
Speaker 2: That's real.

585
00:22:06,000 --> 00:22:07,600
Speaker 3: I tell people today, if I was a greeter at

586
00:22:07,600 --> 00:22:10,240
Speaker 3: Walmart tomorrow, I would be equally as cool and still

587
00:22:10,320 --> 00:22:10,960
Speaker 3: very much met.

588
00:22:11,000 --> 00:22:14,040
Speaker 2: You'd be the coolest greater a Walmart.

589
00:22:14,040 --> 00:22:16,719
Speaker 3: You know, I'm saying, like it's all good, but I

590
00:22:16,760 --> 00:22:19,320
Speaker 3: always have to maintain that mentality. Because I can, and

591
00:22:19,440 --> 00:22:21,480
Speaker 3: because I got laid off when I was eight months pregnant,

592
00:22:21,520 --> 00:22:23,080
Speaker 3: I think now I can go to work every day

593
00:22:23,119 --> 00:22:26,760
Speaker 3: like you never know, and that's okay, and it's free

594
00:22:26,840 --> 00:22:29,080
Speaker 3: because I'm not holding onto it. That would be sad

595
00:22:29,119 --> 00:22:30,800
Speaker 3: because I love what I do and I love my team.

596
00:22:30,880 --> 00:22:32,680
Speaker 3: But at the end of the day, that means God

597
00:22:32,720 --> 00:22:34,200
Speaker 3: has just prepared me for my next adventure.

598
00:22:34,280 --> 00:22:34,920
Speaker 2: Absolutely.

599
00:22:35,280 --> 00:22:40,160
Speaker 1: Yes, speaking of an adventure, you went to get your

600
00:22:40,280 --> 00:22:43,400
Speaker 1: master's degree in Design Studies and Branding from Central Saint

601
00:22:43,480 --> 00:22:46,960
Speaker 1: Martin's College of Art and Design at the London Institute.

602
00:22:47,119 --> 00:22:50,440
Speaker 2: It's a mouthful. It's a mouthful. Listen.

603
00:22:51,160 --> 00:22:54,680
Speaker 1: I love London. How did you end up in London?

604
00:22:55,680 --> 00:22:59,080
Speaker 3: Random story? So my mom, I mentioned, she's from Belief,

605
00:22:59,240 --> 00:23:01,639
Speaker 3: colonized by the Is. She went to nursing school in England.

606
00:23:02,080 --> 00:23:04,639
Speaker 3: Really so my entire life I heard about her friends

607
00:23:04,680 --> 00:23:06,719
Speaker 3: in York and all these things, and it wasn't like

608
00:23:07,080 --> 00:23:09,119
Speaker 3: fancy or fabulous, like if you were in Belieze, you

609
00:23:09,200 --> 00:23:11,959
Speaker 3: either were a teacher or nurse, and if you were

610
00:23:12,000 --> 00:23:13,520
Speaker 3: then you went to London for nursing school.

611
00:23:13,840 --> 00:23:14,520
Speaker 2: And so she did.

612
00:23:14,520 --> 00:23:16,680
Speaker 3: And I had never been to Europe my entire childhood,

613
00:23:16,720 --> 00:23:18,560
Speaker 3: and I just remember it was like a mythical place.

614
00:23:18,720 --> 00:23:20,399
Speaker 2: Yes, when she was I would see pictures of her.

615
00:23:20,520 --> 00:23:23,080
Speaker 3: She was the only black person in her class, and

616
00:23:23,160 --> 00:23:24,440
Speaker 3: so I would always.

617
00:23:24,200 --> 00:23:25,520
Speaker 2: Be like, you know, one day I'm gonna go to London.

618
00:23:25,600 --> 00:23:25,840
Speaker 1: Yeah.

619
00:23:25,880 --> 00:23:27,960
Speaker 2: I had family from Jamaica. My father's from Jamaica.

620
00:23:28,000 --> 00:23:30,080
Speaker 3: I have an uncle and two cousins and an aunt

621
00:23:30,119 --> 00:23:31,880
Speaker 3: that moved to Jamaica moved, sorry, moved from.

622
00:23:31,800 --> 00:23:32,560
Speaker 2: Jamaica to London.

623
00:23:32,640 --> 00:23:35,000
Speaker 3: OK. So they were like my call my British cousin,

624
00:23:35,760 --> 00:23:37,439
Speaker 3: and I was like, one day I'm a visit them.

625
00:23:37,600 --> 00:23:39,439
Speaker 3: And I remember an undergrad at Wake that had a

626
00:23:39,440 --> 00:23:41,760
Speaker 3: study of broad programs. So I did a semester abroad.

627
00:23:41,960 --> 00:23:43,639
Speaker 3: The first time I got on a plane in London

628
00:23:44,080 --> 00:23:46,399
Speaker 3: and I fell in love with it. But I was

629
00:23:46,440 --> 00:23:49,359
Speaker 3: at a house with a bunch of Americans and like, we traveled,

630
00:23:49,400 --> 00:23:50,920
Speaker 3: you did some really cool stuff. But I didn't feel

631
00:23:50,920 --> 00:23:55,000
Speaker 3: like I really got like an actual experience being in

632
00:23:55,040 --> 00:23:56,520
Speaker 3: London because it was kind of like it was an

633
00:23:56,520 --> 00:23:57,479
Speaker 3: Americanized experience.

634
00:23:57,560 --> 00:23:59,119
Speaker 2: Okay. So I said, if I can.

635
00:23:58,960 --> 00:24:00,800
Speaker 3: Go back, I want to go to like British school,

636
00:24:01,000 --> 00:24:03,000
Speaker 3: be in a dorm, live with people from all over

637
00:24:03,040 --> 00:24:05,560
Speaker 3: the world. And so that's what I did. After I graduated,

638
00:24:05,640 --> 00:24:07,520
Speaker 3: I came to Atlanta. I worked at Turner four year

639
00:24:07,960 --> 00:24:09,720
Speaker 3: and they offered me a job like six months in

640
00:24:10,520 --> 00:24:12,720
Speaker 3: and I was like, oh man, this is great opportunity,

641
00:24:12,760 --> 00:24:15,040
Speaker 3: but I really want the chance to live abroad. And

642
00:24:15,080 --> 00:24:17,320
Speaker 3: so I turned down the job and I got into

643
00:24:17,320 --> 00:24:20,320
Speaker 3: the program in London, so one year master's degree, and

644
00:24:20,359 --> 00:24:22,440
Speaker 3: so I literally went as an excuse to live abroad

645
00:24:22,720 --> 00:24:26,240
Speaker 3: and have that opportunity, and so I couldn't do it.

646
00:24:26,320 --> 00:24:29,119
Speaker 3: And what I realized then if you didn't have the

647
00:24:29,119 --> 00:24:31,000
Speaker 3: amount of money you needed for the year in your

648
00:24:31,000 --> 00:24:33,200
Speaker 3: bank account, they won't let you go. So it wasn't

649
00:24:33,240 --> 00:24:34,800
Speaker 3: like you can get financial aid and all of that.

650
00:24:35,160 --> 00:24:38,080
Speaker 3: So I needed twenty thousand dollars and I was like,

651
00:24:38,119 --> 00:24:39,639
Speaker 3: how am I going to have I get it. One

652
00:24:39,680 --> 00:24:41,520
Speaker 3: of my colleagues at the time was like, why don't

653
00:24:41,520 --> 00:24:43,679
Speaker 3: you just ask for it? So I made some proposals

654
00:24:43,680 --> 00:24:45,440
Speaker 3: and I was like, I'll give my artwork, or I'll

655
00:24:45,440 --> 00:24:47,680
Speaker 3: just be a great citizen, give me something thousand dollars.

656
00:24:48,119 --> 00:24:49,840
Speaker 3: It was the year the All Star Game was in Atlanta,

657
00:24:49,960 --> 00:24:51,879
Speaker 3: so I was mopping up sweat for the game and

658
00:24:51,920 --> 00:24:54,800
Speaker 3: I was shopping it around, gave it to players, you know, anybody,

659
00:24:54,920 --> 00:24:57,080
Speaker 3: family members, and ultimately it.

660
00:24:57,000 --> 00:24:58,600
Speaker 2: Was Tim Hardaway, one of the players that I need

661
00:24:58,640 --> 00:24:59,520
Speaker 2: for my days.

662
00:25:00,000 --> 00:25:01,720
Speaker 3: He was like, you know, my wife and I sorry proposal,

663
00:25:01,800 --> 00:25:03,119
Speaker 3: We really believe in you.

664
00:25:03,119 --> 00:25:05,159
Speaker 2: You know, here is the father, Tim Hardaway.

665
00:25:05,280 --> 00:25:05,600
Speaker 1: Yeah.

666
00:25:05,880 --> 00:25:08,960
Speaker 3: What So when I was a ball room for the Heat,

667
00:25:09,040 --> 00:25:12,359
Speaker 3: I like worked Tim Junior's birthday party.

668
00:25:12,800 --> 00:25:14,040
Speaker 2: I was a ball girl. He was like, hey, can

669
00:25:14,080 --> 00:25:15,239
Speaker 2: you come help out of the party. I'm like, oh,

670
00:25:15,240 --> 00:25:17,240
Speaker 2: I'm going to Hardaway's house. It was like can you

671
00:25:17,280 --> 00:25:19,879
Speaker 2: carry this ice? And in his budget? I was like

672
00:25:19,920 --> 00:25:20,560
Speaker 2: all right.

673
00:25:20,920 --> 00:25:23,160
Speaker 3: But from then they were like family to me. So

674
00:25:23,240 --> 00:25:25,199
Speaker 3: he's like, my wife and I have always believed in you.

675
00:25:25,240 --> 00:25:25,800
Speaker 2: We love you.

676
00:25:26,040 --> 00:25:27,760
Speaker 3: And I was like, well, I'll pay it back over time.

677
00:25:27,800 --> 00:25:29,760
Speaker 3: He was like, pay it forward and it was the

678
00:25:29,760 --> 00:25:32,520
Speaker 3: biggest blessing. And so that's what got me to London

679
00:25:32,560 --> 00:25:36,720
Speaker 3: and it was amazing, awesome program, great friends that I made,

680
00:25:36,760 --> 00:25:39,000
Speaker 3: lifelong friends from my experience now going to school in

681
00:25:39,040 --> 00:25:42,719
Speaker 3: England coming back like, I wouldn't trade it, and I'm

682
00:25:42,760 --> 00:25:44,480
Speaker 3: so glad I did it at that stage of life.

683
00:25:44,560 --> 00:25:46,960
Speaker 1: So you were a mother at this point, you hadn't

684
00:25:46,960 --> 00:25:49,959
Speaker 1: had Remember you were turning you This is way back.

685
00:25:50,040 --> 00:25:52,280
Speaker 3: Okay. I was going to ask how as you manage that?

686
00:25:52,359 --> 00:25:53,960
Speaker 3: But wow, I don't know.

687
00:25:54,040 --> 00:25:55,439
Speaker 2: That's that's a whole other.

688
00:25:55,359 --> 00:25:58,600
Speaker 1: World, right, that's crazy and similar to you, I've always

689
00:25:58,720 --> 00:25:59,800
Speaker 1: wanted to study a bride.

690
00:26:00,040 --> 00:26:02,320
Speaker 2: I feel like the British actors are the best.

691
00:26:02,400 --> 00:26:04,680
Speaker 1: So when we went on strike a few years ago,

692
00:26:05,240 --> 00:26:08,720
Speaker 1: I remember I started I'm always like a solution oriented person,

693
00:26:08,760 --> 00:26:10,000
Speaker 1: not like, oh what are we doing?

694
00:26:10,040 --> 00:26:12,280
Speaker 2: What's happening? How can I make the most of this time?

695
00:26:12,720 --> 00:26:15,200
Speaker 1: So I started looking up different schools that I could

696
00:26:15,240 --> 00:26:18,239
Speaker 1: go to to do like intensive courses in London. And

697
00:26:18,320 --> 00:26:20,399
Speaker 1: I remember I was totaler what I wanted to do

698
00:26:20,440 --> 00:26:22,399
Speaker 1: and he was like, oh, he was like, I wouldn't

699
00:26:22,400 --> 00:26:23,919
Speaker 1: do it. He was like, only because this strike is

700
00:26:23,920 --> 00:26:25,920
Speaker 1: going to be over before you know it. Well it wasn't.

701
00:26:26,480 --> 00:26:27,919
Speaker 1: It was not over before we knew it. And I

702
00:26:27,960 --> 00:26:30,160
Speaker 1: was like, dang it, I should have went. But it's

703
00:26:30,160 --> 00:26:31,719
Speaker 1: one of those things where I still want to do that.

704
00:26:31,720 --> 00:26:34,439
Speaker 1: That's still a dream of mine. Yeah, totally, I do.

705
00:26:34,560 --> 00:26:38,440
Speaker 1: I want that experience of studying abroad. I just I remember.

706
00:26:38,119 --> 00:26:40,119
Speaker 3: It so vividly because I got to like feel like

707
00:26:40,160 --> 00:26:42,200
Speaker 3: I was immersed in it. Yeah. First I was like, okay,

708
00:26:42,280 --> 00:26:43,720
Speaker 3: you're in, you're out, but it was like, you know,

709
00:26:43,760 --> 00:26:46,200
Speaker 3: getting the bus and going to the markets for groceries

710
00:26:46,280 --> 00:26:49,680
Speaker 3: and making friends and like it was such a great time.

711
00:26:49,720 --> 00:26:51,240
Speaker 3: I think I was maybe like twenty five.

712
00:26:51,440 --> 00:26:54,560
Speaker 2: Wow, So it was a good Yes, I'm sure that

713
00:26:54,640 --> 00:26:55,640
Speaker 2: helped shape you as well.

714
00:26:56,000 --> 00:26:58,639
Speaker 1: Something about moving away from home that really does a

715
00:26:58,640 --> 00:26:59,560
Speaker 1: lot of shaping for me.

716
00:26:59,600 --> 00:27:00,600
Speaker 2: It was why Washington, DC?

717
00:27:01,480 --> 00:27:04,200
Speaker 1: You were London, And I know those moments definitely shape

718
00:27:04,200 --> 00:27:04,920
Speaker 1: me for sure.

719
00:27:05,840 --> 00:27:07,080
Speaker 2: Yeah, when you.

720
00:27:07,040 --> 00:27:10,080
Speaker 1: Think about your leadership style, what are some of the

721
00:27:10,119 --> 00:27:12,760
Speaker 1: core principles that anger every big decision that.

722
00:27:12,760 --> 00:27:13,400
Speaker 2: You have to make.

723
00:27:14,760 --> 00:27:17,320
Speaker 3: You know, from a work perspective, I always think of

724
00:27:17,359 --> 00:27:17,879
Speaker 3: my values.

725
00:27:18,040 --> 00:27:19,960
Speaker 2: Yeah, I go back to my why, and I'll tell

726
00:27:20,000 --> 00:27:20,280
Speaker 2: the team.

727
00:27:20,320 --> 00:27:22,199
Speaker 3: So we even explaining like why we're doing things like

728
00:27:22,520 --> 00:27:24,920
Speaker 3: just don't rush through it, like explain how we got

729
00:27:24,920 --> 00:27:27,439
Speaker 3: there and the why. And so when it comes to

730
00:27:27,520 --> 00:27:29,520
Speaker 3: like business decisions, a lot of it is like focusing

731
00:27:29,560 --> 00:27:31,400
Speaker 3: on the what are we doing, What do we need

732
00:27:31,400 --> 00:27:33,760
Speaker 3: as orientation? What to the fancy, what does the community need?

733
00:27:34,680 --> 00:27:37,760
Speaker 3: Which is important when it comes to personal decisions. I

734
00:27:37,880 --> 00:27:39,520
Speaker 3: talk a lot about in my book as well about

735
00:27:39,520 --> 00:27:42,879
Speaker 3: my guiding principles. Yeah, like people ask you yes instead

736
00:27:42,880 --> 00:27:46,879
Speaker 3: of like my career and that's a different one, and

737
00:27:46,920 --> 00:27:50,240
Speaker 3: I think at some point in my career, I remember

738
00:27:50,280 --> 00:27:52,400
Speaker 3: I wanted to be in branding. I'd gone to grad

739
00:27:52,480 --> 00:27:54,480
Speaker 3: school in London to focus on brand strategy.

740
00:27:54,520 --> 00:27:55,159
Speaker 2: I love branding.

741
00:27:55,200 --> 00:27:58,040
Speaker 3: I want to learn more about it. And I think

742
00:27:58,080 --> 00:28:00,399
Speaker 3: I was maybe twenty six. I'd come back to Monday

743
00:28:00,440 --> 00:28:01,760
Speaker 3: and I worked for a couple of years at a

744
00:28:01,880 --> 00:28:04,159
Speaker 3: job and then I finally maybe I was like twenty eight,

745
00:28:04,200 --> 00:28:06,480
Speaker 3: I got a branding jobs Rectro brand strategy.

746
00:28:06,480 --> 00:28:08,840
Speaker 2: I got to rebrand cour TV to true TV Wow,

747
00:28:08,920 --> 00:28:09,600
Speaker 2: and I was like.

748
00:28:09,600 --> 00:28:11,600
Speaker 3: Oh man, this is cool. Yeah, I got to work

749
00:28:11,600 --> 00:28:13,359
Speaker 3: on it. But when I got the brand job, I

750
00:28:13,400 --> 00:28:15,240
Speaker 3: was like, what's next? Do I retire?

751
00:28:15,400 --> 00:28:17,000
Speaker 2: Like what are we going to do?

752
00:28:17,760 --> 00:28:20,439
Speaker 3: And so I had to kind of redefine what, you know,

753
00:28:20,560 --> 00:28:23,199
Speaker 3: success kind of looked like to me. And at that

754
00:28:23,240 --> 00:28:24,760
Speaker 3: point I had a lot of mentors that were like,

755
00:28:24,760 --> 00:28:26,720
Speaker 3: you know, you should really create your guiding principles for

756
00:28:26,760 --> 00:28:27,680
Speaker 3: your life and your career.

757
00:28:27,720 --> 00:28:30,879
Speaker 2: What should that be? And I never really thought of it.

758
00:28:31,280 --> 00:28:33,080
Speaker 3: So I took some time to you know, ask these

759
00:28:33,160 --> 00:28:34,760
Speaker 3: questions of like, you know, what would I do if

760
00:28:35,080 --> 00:28:36,600
Speaker 3: you know for free?

761
00:28:36,760 --> 00:28:38,400
Speaker 2: You know, what is my superpower?

762
00:28:38,480 --> 00:28:41,840
Speaker 3: What things do I dislike, despise, what.

763
00:28:41,880 --> 00:28:42,320
Speaker 2: Keeps me up?

764
00:28:42,360 --> 00:28:43,520
Speaker 3: And I had all these things and I kind of

765
00:28:43,600 --> 00:28:46,000
Speaker 3: land that I call my starting five and almost like

766
00:28:46,040 --> 00:28:48,320
Speaker 3: the filter that I use for every decision that I make,

767
00:28:48,680 --> 00:28:52,360
Speaker 3: both personally and professionally. And so one is, you know,

768
00:28:52,480 --> 00:28:54,880
Speaker 3: I have the ability to both be really creative, like

769
00:28:54,920 --> 00:28:57,400
Speaker 3: with the art, but also strategic from a business sense.

770
00:28:57,960 --> 00:29:01,080
Speaker 3: And I've had business strategy jobs I hated, so it

771
00:29:01,080 --> 00:29:02,920
Speaker 3: was all strategy and there was no creativity.

772
00:29:03,160 --> 00:29:03,760
Speaker 2: And I had all.

773
00:29:03,680 --> 00:29:05,960
Speaker 3: Creative jobs, like I mentioned that the art job, which

774
00:29:06,200 --> 00:29:07,719
Speaker 3: at first I liked, and I was like, that's not

775
00:29:07,760 --> 00:29:09,600
Speaker 3: for me either. But my superpower is when I can

776
00:29:09,600 --> 00:29:12,640
Speaker 3: bring both of those together. And this role is very

777
00:29:12,680 --> 00:29:14,600
Speaker 3: creative and strategic business wise.

778
00:29:14,680 --> 00:29:16,040
Speaker 2: I think that's why I thrive in it.

779
00:29:16,880 --> 00:29:20,080
Speaker 3: The second is I get bored real easily, Like if

780
00:29:20,080 --> 00:29:21,480
Speaker 3: I can do it in my sleep, I don't want

781
00:29:21,480 --> 00:29:23,720
Speaker 3: to do it. And so I'll always say that I

782
00:29:23,720 --> 00:29:25,920
Speaker 3: want to be adding more tools to my personal toolbox.

783
00:29:26,320 --> 00:29:27,520
Speaker 2: I was an agency of one.

784
00:29:27,560 --> 00:29:30,680
Speaker 3: What new capability am I adding to my capabilities presentations?

785
00:29:30,800 --> 00:29:33,200
Speaker 3: So anything that I do, if I could already do

786
00:29:33,240 --> 00:29:34,680
Speaker 3: it before I start, I don't need to be doing it.

787
00:29:36,040 --> 00:29:38,360
Speaker 3: The third is my mom was not the best with

788
00:29:38,480 --> 00:29:39,200
Speaker 3: money growing up.

789
00:29:39,960 --> 00:29:41,400
Speaker 2: You know what it was like step.

790
00:29:41,160 --> 00:29:44,000
Speaker 3: Getting cut off or bill collectors calling, and I said,

791
00:29:44,000 --> 00:29:46,200
Speaker 3: whatever I do, want to pay my bills on time

792
00:29:46,720 --> 00:29:48,960
Speaker 3: or ahead of time was the goal. Then after I

793
00:29:48,960 --> 00:29:52,080
Speaker 3: had my daughter, was thinking about generational you know what's building,

794
00:29:52,120 --> 00:29:54,680
Speaker 3: like what can I do for her long term or

795
00:29:55,080 --> 00:29:58,480
Speaker 3: you know, I'm not leaving her in debt. My fourth

796
00:29:58,520 --> 00:30:01,080
Speaker 3: is some sense of like work life harmony. I don't

797
00:30:01,080 --> 00:30:03,400
Speaker 3: think there's ever balance. You know, we both work really hard.

798
00:30:03,440 --> 00:30:05,280
Speaker 3: Harmony is a good way to put harmony. You know,

799
00:30:05,360 --> 00:30:07,160
Speaker 3: sometimes you got to work really hard, sometimes you got

800
00:30:07,160 --> 00:30:07,680
Speaker 3: to live really hard.

801
00:30:07,760 --> 00:30:10,120
Speaker 2: They a great way, yes, And making sure that.

802
00:30:10,080 --> 00:30:12,200
Speaker 3: I'm always in a position where I'm able to do

803
00:30:12,240 --> 00:30:15,360
Speaker 3: that when I can, especially with my daughter, like being

804
00:30:15,360 --> 00:30:16,840
Speaker 3: able to spend time with her when she needs it.

805
00:30:16,840 --> 00:30:17,480
Speaker 2: That's important.

806
00:30:18,240 --> 00:30:20,560
Speaker 3: And then the last one is authenticity because how I

807
00:30:20,600 --> 00:30:22,640
Speaker 3: am right now, If I am no matter where you

808
00:30:22,680 --> 00:30:25,520
Speaker 3: see me in any environment, trap house, at the White House,

809
00:30:25,560 --> 00:30:27,960
Speaker 3: like this is going to be what she is.

810
00:30:28,040 --> 00:30:29,600
Speaker 2: And so those are like.

811
00:30:29,560 --> 00:30:33,320
Speaker 3: My starting five and every decision I've made, I ladder

812
00:30:33,360 --> 00:30:34,760
Speaker 3: it up to those and I'm like, does it check

813
00:30:34,800 --> 00:30:37,040
Speaker 3: these boxes? And if it does, it's something that I

814
00:30:37,080 --> 00:30:38,280
Speaker 3: know that I would be happy with.

815
00:30:38,760 --> 00:30:38,880
Speaker 4: Love.

816
00:30:38,960 --> 00:30:41,080
Speaker 2: So even from a professional sense, people have.

817
00:30:41,040 --> 00:30:43,440
Speaker 3: Come with opportunities and say, hey, how would you like

818
00:30:43,480 --> 00:30:46,800
Speaker 3: this opportunity, I can very easily say, well, can you

819
00:30:47,000 --> 00:30:49,280
Speaker 3: handle these five things? These can be met. We can

820
00:30:49,320 --> 00:30:52,320
Speaker 3: have a conversation and it's not that's cool mm hmm.

821
00:30:52,560 --> 00:30:54,760
Speaker 3: I love that guiding principles. I'm going to take that on.

822
00:30:55,160 --> 00:30:58,720
Speaker 1: I got to find out with my starting five and.

823
00:30:58,800 --> 00:30:59,640
Speaker 2: It can evolve.

824
00:30:59,680 --> 00:31:01,280
Speaker 3: But I think it's so much of who you are

825
00:31:01,280 --> 00:31:04,040
Speaker 3: at your core. YEA, that like that's important. Like another

826
00:31:04,080 --> 00:31:06,480
Speaker 3: one now is Atlanta. You know, I had had opportunities

827
00:31:06,520 --> 00:31:09,600
Speaker 3: to leave Atlanta and my daughter was like, uh uh,

828
00:31:09,800 --> 00:31:12,880
Speaker 3: I'm not leaving Atlanta, and so I I'd love to

829
00:31:12,920 --> 00:31:16,080
Speaker 3: travel and yeah, you go places. And so at some point,

830
00:31:16,280 --> 00:31:20,040
Speaker 3: like another opportunity came and she was like no, Mom,

831
00:31:20,040 --> 00:31:21,440
Speaker 3: And I said, you know what, you didn't ask to

832
00:31:21,480 --> 00:31:23,600
Speaker 3: be here. Yes, And if I could do anything by

833
00:31:23,680 --> 00:31:25,440
Speaker 3: just having you stay here because you love this as

834
00:31:25,480 --> 00:31:28,320
Speaker 3: your own, I can make that sacrifice. So like a

835
00:31:28,640 --> 00:31:31,880
Speaker 3: silent six is being in Atlanta. If it's work related, ya,

836
00:31:32,000 --> 00:31:35,160
Speaker 3: that's important personally. Yeah, speaking of motherhood, you are an

837
00:31:35,200 --> 00:31:35,960
Speaker 3: amazing mom.

838
00:31:36,520 --> 00:31:40,280
Speaker 1: And Marley, when I tell you she is true to

839
00:31:40,520 --> 00:31:43,640
Speaker 1: herself is so so baby. When I tell you she's

840
00:31:43,800 --> 00:31:46,640
Speaker 1: very matter of fact, she is not fake. No, Like

841
00:31:46,800 --> 00:31:50,640
Speaker 1: I love that child. She was like, you did a

842
00:31:50,640 --> 00:31:52,440
Speaker 1: really good job. I would say, she's so the truth.

843
00:31:52,480 --> 00:31:54,960
Speaker 1: Sometimes I'm like a little less truth, little less true.

844
00:31:55,000 --> 00:31:58,040
Speaker 1: Bring it back, bring it back right. When you talk

845
00:31:58,120 --> 00:32:02,320
Speaker 1: about work, life, harm and having a child, how do

846
00:32:02,400 --> 00:32:04,959
Speaker 1: you find harmony with everything that you have going on?

847
00:32:05,040 --> 00:32:07,920
Speaker 2: I see you bring her the game, sometimes against her will.

848
00:32:08,000 --> 00:32:10,320
Speaker 1: Sometimes sometimes she doesn't, like I do not want to

849
00:32:11,000 --> 00:32:12,760
Speaker 1: do you understand who your mother is?

850
00:32:13,040 --> 00:32:16,400
Speaker 2: She eats, she's ready to go. That is her. That

851
00:32:16,560 --> 00:32:17,160
Speaker 2: is so funny.

852
00:32:17,160 --> 00:32:18,840
Speaker 1: But how do you find harmony and everything that she

853
00:32:18,880 --> 00:32:20,000
Speaker 1: have going on with the motherhood?

854
00:32:21,080 --> 00:32:23,080
Speaker 3: You know, she is my first priority, and I'll tell

855
00:32:23,120 --> 00:32:26,200
Speaker 3: everyone if I have to leave because she just started volleyball.

856
00:32:26,520 --> 00:32:29,080
Speaker 3: She tells all her friends that her parents forced her

857
00:32:29,120 --> 00:32:32,320
Speaker 3: to pick a sport, and I was like, okay, you

858
00:32:32,400 --> 00:32:36,760
Speaker 3: picked this one right. But I really keep her first

859
00:32:37,200 --> 00:32:39,400
Speaker 3: and so for as many things. And you know, her

860
00:32:39,440 --> 00:32:41,120
Speaker 3: dad and I we co parent really well, and I'm

861
00:32:41,120 --> 00:32:43,880
Speaker 3: grateful for that. That's good, but it's so much like

862
00:32:44,120 --> 00:32:46,520
Speaker 3: I we'll think of all this stuff I have to do.

863
00:32:46,680 --> 00:32:48,640
Speaker 3: And I was telling a friend of mine, I often

864
00:32:48,720 --> 00:32:49,600
Speaker 3: ask her, how can I.

865
00:32:49,560 --> 00:32:50,560
Speaker 2: Be a better mom to you?

866
00:32:50,600 --> 00:32:50,959
Speaker 1: Wow?

867
00:32:51,120 --> 00:32:53,000
Speaker 3: And I've asked her since she was really young, and

868
00:32:53,040 --> 00:32:54,760
Speaker 3: she'd be like, you can give me more candy, like

869
00:32:54,800 --> 00:32:57,200
Speaker 3: it was real, it was a real kid, Like right now,

870
00:32:57,240 --> 00:32:59,640
Speaker 3: she's like no, mom, like you're good or helping her

871
00:32:59,680 --> 00:33:02,200
Speaker 3: sort feelings that she has, or you know, she's like,

872
00:33:02,240 --> 00:33:03,760
Speaker 3: you can make you can be less cringe when you

873
00:33:03,840 --> 00:33:06,200
Speaker 3: drop me off at school, And I was like how,

874
00:33:06,480 --> 00:33:08,080
Speaker 3: I'm like, oh, I turn it down the volume at

875
00:33:08,080 --> 00:33:10,240
Speaker 3: a song. I really like to embarrass you. I'm like, no,

876
00:33:10,640 --> 00:33:11,000
Speaker 3: I'm going.

877
00:33:11,000 --> 00:33:12,920
Speaker 2: To be cringe. That's that's what it is.

878
00:33:13,000 --> 00:33:15,640
Speaker 3: But just to like being able to communicate with her

879
00:33:15,640 --> 00:33:17,520
Speaker 3: and make sure that we're good at some point, you know,

880
00:33:17,560 --> 00:33:22,920
Speaker 3: like I recently started an entrepreneurial endeavor and I asked her.

881
00:33:23,000 --> 00:33:25,160
Speaker 3: She's like, you know, you work a lot now or

882
00:33:25,200 --> 00:33:28,120
Speaker 3: you're always tired. And I'm glad because she gives me

883
00:33:28,200 --> 00:33:30,480
Speaker 3: perspective of gaps that I don't even see that I have.

884
00:33:30,640 --> 00:33:33,880
Speaker 3: And I'm like, okay, so how can I have the balance?

885
00:33:33,920 --> 00:33:36,200
Speaker 3: And I'm like Okay, So note to self. I need

886
00:33:36,240 --> 00:33:38,719
Speaker 3: to put work away and when I have time with her,

887
00:33:38,840 --> 00:33:40,880
Speaker 3: like make that focused time. And she's like, hey, we

888
00:33:40,920 --> 00:33:42,800
Speaker 3: watch a movie together. Sometimes I'm like, yeah, put it on,

889
00:33:43,920 --> 00:33:46,840
Speaker 3: come here. But you're correct, so I'm like, you know what,

890
00:33:47,000 --> 00:33:49,160
Speaker 3: like stop that, like just sit with her and be

891
00:33:49,240 --> 00:33:51,720
Speaker 3: there because you have a couple hours she's going to bed.

892
00:33:51,760 --> 00:33:55,000
Speaker 3: And so it's just trying to be more intentional about things.

893
00:33:55,040 --> 00:33:57,480
Speaker 2: But it's tough. Yeah, I can imagine.

894
00:33:57,720 --> 00:34:02,200
Speaker 1: Yeah, speaking of taking on new professional endeavors, how has

895
00:34:02,240 --> 00:34:02,640
Speaker 1: that been?

896
00:34:03,480 --> 00:34:05,040
Speaker 2: Let's talk about it. I'm excited.

897
00:34:05,040 --> 00:34:07,720
Speaker 1: I actually went you had for Vita Hell, yes, and

898
00:34:08,719 --> 00:34:10,439
Speaker 1: I do want you to explain what it is because

899
00:34:10,520 --> 00:34:13,120
Speaker 1: it's fascinating. Like I went to your facility and we're

900
00:34:13,160 --> 00:34:14,880
Speaker 1: actually going to go there too. But I went to

901
00:34:14,920 --> 00:34:20,280
Speaker 1: the facility and it was absolutely amazing, next level, like futuristic, amazing.

902
00:34:20,440 --> 00:34:20,840
Speaker 2: Thank you.

903
00:34:20,960 --> 00:34:21,160
Speaker 1: Yeah.

904
00:34:21,440 --> 00:34:24,280
Speaker 3: And so myself and not my business partner, doctor Trevor Turner,

905
00:34:24,320 --> 00:34:27,400
Speaker 3: we opened up a wellness center in Atlanta and Buckhead

906
00:34:27,440 --> 00:34:31,080
Speaker 3: and it's all around longevity and like orthopedics, but really,

907
00:34:31,360 --> 00:34:33,640
Speaker 3: how can you live as well as you can for

908
00:34:33,760 --> 00:34:34,600
Speaker 3: as long as you can?

909
00:34:34,719 --> 00:34:34,919
Speaker 5: Yes?

910
00:34:35,040 --> 00:34:37,279
Speaker 3: And having all of these different modalities or services that

911
00:34:37,320 --> 00:34:38,120
Speaker 3: we offer to do that.

912
00:34:38,760 --> 00:34:41,480
Speaker 2: And you know, I was experienced wellness.

913
00:34:41,480 --> 00:34:43,240
Speaker 3: My mom was a nurse, as I mentioned, an orthopedic

914
00:34:43,280 --> 00:34:46,640
Speaker 3: nurse iron and you know, someone brought an idea to

915
00:34:46,680 --> 00:34:48,160
Speaker 3: me around like hey, how do we you know, could

916
00:34:48,160 --> 00:34:50,279
Speaker 3: we do something like this? And doctor Turner and I

917
00:34:50,280 --> 00:34:52,960
Speaker 3: were introduced and we were like, okay, if we were

918
00:34:53,000 --> 00:34:54,400
Speaker 3: to do this, like I want to be able to

919
00:34:54,719 --> 00:34:56,680
Speaker 3: inform people of all of these things that have been

920
00:34:56,719 --> 00:34:59,879
Speaker 3: in Hollywood and things like therapeutics of exchange where people

921
00:34:59,880 --> 00:35:02,160
Speaker 3: are taking all the microplastics out of their blood, like

922
00:35:03,080 --> 00:35:05,880
Speaker 3: that's something that's like only billionaires do that, but actually no,

923
00:35:05,920 --> 00:35:08,759
Speaker 3: it's pretty affordable and you know you can do that here.

924
00:35:08,920 --> 00:35:11,160
Speaker 3: People don't talk about it, and especially in the black community.

925
00:35:11,239 --> 00:35:14,239
Speaker 3: So for me personally in being an investor, initially I

926
00:35:14,239 --> 00:35:16,319
Speaker 3: was like, I'm gonna be a silent investor just in

927
00:35:16,360 --> 00:35:19,320
Speaker 3: the background, and then that quickly changed, and I'm.

928
00:35:19,160 --> 00:35:21,319
Speaker 1: Glad it did, because you say, our community does not

929
00:35:21,360 --> 00:35:23,239
Speaker 1: know about these things. I wouldn't have known about it

930
00:35:23,600 --> 00:35:25,880
Speaker 1: if it wasn't for you, So thank you for not

931
00:35:26,000 --> 00:35:26,600
Speaker 1: being silent.

932
00:35:26,840 --> 00:35:29,880
Speaker 3: Well, you know, and I'm you know, God put you

933
00:35:29,920 --> 00:35:31,560
Speaker 3: in places where you did it like this was never

934
00:35:31,640 --> 00:35:34,840
Speaker 3: my This was not my idea to be where I

935
00:35:34,880 --> 00:35:37,000
Speaker 3: am as a part of this business. But you know,

936
00:35:37,200 --> 00:35:39,960
Speaker 3: things changed and it made it so that was the opportunity.

937
00:35:40,000 --> 00:35:41,560
Speaker 3: And I was like, there's clearly a reason, and I'm

938
00:35:41,560 --> 00:35:43,000
Speaker 3: going to walk in it and you know, to the

939
00:35:43,040 --> 00:35:46,040
Speaker 3: best I can as this vessel. Yeah, and so it's

940
00:35:46,040 --> 00:35:48,560
Speaker 3: amazing because now we just had an open house on

941
00:35:48,600 --> 00:35:50,520
Speaker 3: Saturday and people came in and we learned about we

942
00:35:50,560 --> 00:35:54,800
Speaker 3: have IV therapy, we have an AI robotic massage table

943
00:35:54,800 --> 00:35:56,480
Speaker 3: which it's called Escape.

944
00:35:56,480 --> 00:35:57,160
Speaker 2: People love it.

945
00:35:57,160 --> 00:36:00,959
Speaker 3: Oh, literally this robots giving you a massage. They learned

946
00:36:00,960 --> 00:36:03,919
Speaker 3: all the different massage techniques and I mean I've done

947
00:36:03,920 --> 00:36:05,479
Speaker 3: it a bunch of times and I'm like, it really

948
00:36:05,560 --> 00:36:08,640
Speaker 3: is good. It is in ways that you're like, oh, I.

949
00:36:08,560 --> 00:36:10,680
Speaker 1: Didn't know what to expect, but it was amazing. I

950
00:36:10,680 --> 00:36:11,839
Speaker 1: felt really good after words.

951
00:36:12,040 --> 00:36:13,360
Speaker 2: Relax. It is.

952
00:36:13,560 --> 00:36:16,000
Speaker 3: And so even as an owner in Pravida, you know,

953
00:36:16,120 --> 00:36:18,560
Speaker 3: I decided to invest in an executive physical because it's

954
00:36:18,640 --> 00:36:21,000
Speaker 3: very much what it's kind of the crux of everything

955
00:36:21,000 --> 00:36:23,200
Speaker 3: that we do. Get all this data about yourself, whether

956
00:36:23,200 --> 00:36:26,720
Speaker 3: it's genomics, whether it's your gut health, understanding what vitamins

957
00:36:26,760 --> 00:36:29,040
Speaker 3: you're deficient in, and not just taking random supplements, but

958
00:36:29,080 --> 00:36:32,320
Speaker 3: taking supplements that really are for you based on your deficiency.

959
00:36:32,360 --> 00:36:34,680
Speaker 3: I love that you all do the IVY cocktail.

960
00:36:34,840 --> 00:36:37,480
Speaker 1: Yeah, all the vitamins that you need, not just pumping

961
00:36:37,520 --> 00:36:38,600
Speaker 1: you with random stuff.

962
00:36:38,640 --> 00:36:40,360
Speaker 3: And then for people that may not want IVS, we

963
00:36:40,400 --> 00:36:43,080
Speaker 3: have a partnership with Vitamin Labs. We'll make supplement packets

964
00:36:43,160 --> 00:36:45,920
Speaker 3: for you, personalized below what you need. You have an

965
00:36:45,960 --> 00:36:48,640
Speaker 3: amazing head of imaging and so we have a Texa

966
00:36:48,680 --> 00:36:50,560
Speaker 3: scanner that tells you about your bone density.

967
00:36:50,600 --> 00:36:52,840
Speaker 2: Oh I did that. I had the bones of a

968
00:36:52,840 --> 00:36:54,319
Speaker 2: thirty year old. Okay.

969
00:36:55,080 --> 00:36:59,840
Speaker 1: He was like, you don't have any there's no like, no, yeah,

970
00:36:59,640 --> 00:37:00,880
Speaker 1: none of that in your future.

971
00:37:00,920 --> 00:37:03,160
Speaker 2: I was like, come on, lord, you know, but there's

972
00:37:03,280 --> 00:37:04,960
Speaker 2: so many things about yourself you don't know.

973
00:37:05,040 --> 00:37:07,600
Speaker 3: So as a part of our executive physical Word Pernuvo partner,

974
00:37:07,920 --> 00:37:10,040
Speaker 3: if you've see in Perneuvo you get a full body

975
00:37:10,120 --> 00:37:11,440
Speaker 3: MRI and I just didn't.

976
00:37:11,200 --> 00:37:11,799
Speaker 2: Coming to do that.

977
00:37:11,920 --> 00:37:14,480
Speaker 1: I wanted I've been wanted to do that because that

978
00:37:14,600 --> 00:37:16,719
Speaker 1: was something that the wealthy was doing to kind of

979
00:37:16,719 --> 00:37:18,920
Speaker 1: get ahead of cancer or know their ailment.

980
00:37:18,960 --> 00:37:20,080
Speaker 2: You have stage one cancer.

981
00:37:20,719 --> 00:37:23,000
Speaker 3: Some people may have brain aneurysms and walk around and

982
00:37:23,000 --> 00:37:26,000
Speaker 3: be unaware. And so the idea of preventative health is

983
00:37:26,000 --> 00:37:28,359
Speaker 3: something that you know, in America, we're just so used

984
00:37:28,400 --> 00:37:31,440
Speaker 3: to reactionary. Time has to go wrong, it's really then

985
00:37:31,480 --> 00:37:33,440
Speaker 3: you're then you're sick, and now you're in the system

986
00:37:33,480 --> 00:37:35,799
Speaker 3: trying to get well. Yeah, and so for us, the

987
00:37:35,840 --> 00:37:39,400
Speaker 3: whole idea of prevention and they can it personalized.

988
00:37:38,719 --> 00:37:41,600
Speaker 2: To you is really really where we are and then predictive.

989
00:37:41,640 --> 00:37:43,560
Speaker 3: So a lot of it is the data and ultimately,

990
00:37:43,840 --> 00:37:45,840
Speaker 3: if you come in and you you know, use our services,

991
00:37:45,880 --> 00:37:46,160
Speaker 3: you know.

992
00:37:46,120 --> 00:37:49,520
Speaker 2: More about yourself than your primary care positional. Yeah, that's amazing.

993
00:37:49,560 --> 00:37:49,959
Speaker 2: It's crazy.

994
00:37:50,000 --> 00:37:51,960
Speaker 1: I did not know my mother passed away from a

995
00:37:51,960 --> 00:37:55,160
Speaker 1: brain aneurysm. I had no idea those skins would actually

996
00:37:55,160 --> 00:37:59,560
Speaker 1: help with that too, because I had before. Probably I

997
00:37:59,600 --> 00:38:01,399
Speaker 1: haven't had lately, and I don't know if it's because

998
00:38:01,440 --> 00:38:04,480
Speaker 1: of like work stress when I'm working, like when I'm

999
00:38:04,480 --> 00:38:05,320
Speaker 1: filming and stuff.

1000
00:38:05,640 --> 00:38:08,759
Speaker 2: But I was having these really bad dizzy spells and.

1001
00:38:08,680 --> 00:38:11,640
Speaker 1: I was like, because when people can have brain amurges

1002
00:38:11,680 --> 00:38:15,520
Speaker 1: and not even know it, that's literally crazy, no idea. Yeah,

1003
00:38:15,600 --> 00:38:18,839
Speaker 1: and I know it's not hereditary, but like to hear

1004
00:38:18,920 --> 00:38:21,399
Speaker 1: that this can actually let me know like what's going

1005
00:38:21,440 --> 00:38:22,680
Speaker 1: on there in my brain as well.

1006
00:38:23,040 --> 00:38:24,600
Speaker 2: I definitely got to do it now.

1007
00:38:24,719 --> 00:38:27,319
Speaker 3: Yeah, I mean and doctor Turner is phenomenal and then

1008
00:38:27,360 --> 00:38:27,680
Speaker 3: so much.

1009
00:38:27,760 --> 00:38:30,480
Speaker 2: I mean, people we talked about like shoulder injuries. Yeah,

1010
00:38:30,560 --> 00:38:31,760
Speaker 2: hip I got back problem.

1011
00:38:31,840 --> 00:38:33,080
Speaker 3: Yeah, because I was like, girl, I was like, I

1012
00:38:33,080 --> 00:38:33,960
Speaker 3: don't know what's going on.

1013
00:38:34,000 --> 00:38:35,680
Speaker 2: With my spine. I think I got a slip.

1014
00:38:35,760 --> 00:38:39,279
Speaker 1: Miss You're like, come over and I'm fine now, but

1015
00:38:39,320 --> 00:38:40,920
Speaker 1: now my thumb. I was like, I don't know what

1016
00:38:41,040 --> 00:38:44,279
Speaker 1: is going on. After forty it's like everything just start

1017
00:38:44,360 --> 00:38:46,440
Speaker 1: kicking breaking down.

1018
00:38:46,640 --> 00:38:49,520
Speaker 3: I'm not with you, but this has truly been helpful

1019
00:38:49,520 --> 00:38:51,040
Speaker 3: for me, even just to know where you are for

1020
00:38:51,080 --> 00:38:53,719
Speaker 3: a baseline and be able to go back. Absolutely, I'm

1021
00:38:53,719 --> 00:38:55,560
Speaker 3: grateful for it. We're just starting out, and so the

1022
00:38:55,600 --> 00:38:57,719
Speaker 3: goal is really Grope. We want people to come in

1023
00:38:57,800 --> 00:39:00,000
Speaker 3: and learn about it and take a tour and say

1024
00:39:00,239 --> 00:39:02,680
Speaker 3: but you know, ultimately like I want for Vida Health

1025
00:39:02,719 --> 00:39:04,879
Speaker 3: everywhere in the state, and that's you know, the long

1026
00:39:04,960 --> 00:39:06,759
Speaker 3: term vision, and you know, I hope that if we're

1027
00:39:07,239 --> 00:39:09,560
Speaker 3: doing things the right way and you know, treating people

1028
00:39:09,560 --> 00:39:12,800
Speaker 3: well and really ultimately helping them making impact on lives.

1029
00:39:12,960 --> 00:39:15,319
Speaker 1: Right, that's where we'll go. I love that, and I

1030
00:39:15,360 --> 00:39:16,600
Speaker 1: think this is a good time to go.

1031
00:39:16,719 --> 00:39:18,919
Speaker 2: Should we go over there. Let's do it. Let's do it.

1032
00:39:19,280 --> 00:39:25,560
Speaker 2: We'll finish this at for Vida Health. We're going on that.

1033
00:39:25,719 --> 00:39:36,360
Speaker 7: You and your baby Ragusa, welcome to for Vida Healthy.

1034
00:39:36,560 --> 00:39:38,080
Speaker 2: Hey, ladies, this.

1035
00:39:37,960 --> 00:39:40,440
Speaker 3: Is our amazing teams Trenise and Andy.

1036
00:39:40,600 --> 00:39:45,520
Speaker 5: Yeah we met before. Thank you.

1037
00:39:45,560 --> 00:39:47,920
Speaker 1: Happy to be here, Happy to bring my key to

1038
00:39:47,960 --> 00:39:50,359
Speaker 1: positive city community here so we can learn more about

1039
00:39:50,360 --> 00:39:53,799
Speaker 1: Pavida Health. Super excited for my dear friend Melissa, and

1040
00:39:53,960 --> 00:39:55,880
Speaker 1: excited to show them everything you guys have to offer

1041
00:39:55,920 --> 00:39:58,800
Speaker 1: because it is definitely next level futuristic.

1042
00:39:58,840 --> 00:39:59,680
Speaker 5: That's why I was telling her.

1043
00:40:00,200 --> 00:40:03,120
Speaker 1: I was like, it's just a futuristic experience. So excited

1044
00:40:03,120 --> 00:40:04,360
Speaker 1: to see all you guys have to offer.

1045
00:40:04,800 --> 00:40:05,600
Speaker 3: Cool, let's do it.

1046
00:40:05,680 --> 00:40:06,560
Speaker 5: Let's get it a lot.

1047
00:40:08,160 --> 00:40:10,080
Speaker 6: So as we come back through this store, past the

1048
00:40:10,080 --> 00:40:13,880
Speaker 6: massage room, you're gonna see two kind of large medical

1049
00:40:13,920 --> 00:40:15,000
Speaker 6: interventions on the right.

1050
00:40:15,160 --> 00:40:16,080
Speaker 5: First one over.

1051
00:40:15,920 --> 00:40:19,160
Speaker 6: Here is a table we use for diagnostics called dexa

1052
00:40:19,239 --> 00:40:22,320
Speaker 6: scanner for the ability to tell you about bone density,

1053
00:40:22,360 --> 00:40:26,560
Speaker 6: which is huge, especially as females age. We really focus

1054
00:40:26,640 --> 00:40:30,600
Speaker 6: on the prevention of osteopenia and osteoporosis, which is a

1055
00:40:30,640 --> 00:40:33,800
Speaker 6: major factor on how well people are moving and continue

1056
00:40:33,800 --> 00:40:35,440
Speaker 6: to move by avoiding fractures and.

1057
00:40:35,440 --> 00:40:36,000
Speaker 5: Their hipp ands.

1058
00:40:36,040 --> 00:40:41,160
Speaker 6: Fine that the bones, Yes, it's like you're probably yeah,

1059
00:40:41,200 --> 00:40:44,040
Speaker 6: you're blessed of good habits and probably good genetics as well.

1060
00:40:44,200 --> 00:40:44,279
Speaker 4: Ye.

1061
00:40:46,920 --> 00:40:49,799
Speaker 6: That leads us to the next port, which is body composition.

1062
00:40:50,000 --> 00:40:53,040
Speaker 6: So DEX is the gold standard for body composition, which

1063
00:40:53,080 --> 00:40:55,719
Speaker 6: is great. It tells us not just about where your

1064
00:40:55,800 --> 00:40:58,480
Speaker 6: muscle is and where your fat is, but also about

1065
00:40:58,480 --> 00:41:00,520
Speaker 6: a hidden piece of fat that you can't see on

1066
00:41:00,560 --> 00:41:04,600
Speaker 6: the surface called visceral adipose, which is the fat around

1067
00:41:04,600 --> 00:41:08,960
Speaker 6: your organs, which almost acts like a hormone that secretes information.

1068
00:41:09,600 --> 00:41:11,640
Speaker 6: And so we always pay attention to how much fat

1069
00:41:11,719 --> 00:41:13,879
Speaker 6: and how much muscle people have so that they can

1070
00:41:13,920 --> 00:41:17,480
Speaker 6: be resilient in age in a healthy way. But making

1071
00:41:17,520 --> 00:41:19,440
Speaker 6: sure that we don't have a lot of fat around

1072
00:41:19,600 --> 00:41:22,520
Speaker 6: organs is really really critical, and we would treat patients

1073
00:41:22,520 --> 00:41:25,040
Speaker 6: differently depending on if there was a lot or a.

1074
00:41:25,040 --> 00:41:25,640
Speaker 5: Little of that.

1075
00:41:25,760 --> 00:41:29,520
Speaker 6: So as we move kind of past that room, if

1076
00:41:29,520 --> 00:41:31,799
Speaker 6: you look over here on the left side, this machine.

1077
00:41:32,080 --> 00:41:34,760
Speaker 6: You may have seen an ICU before. It's called a

1078
00:41:34,880 --> 00:41:40,400
Speaker 6: TPE or therapeutic plasma exchange. And we've got emerging data

1079
00:41:40,480 --> 00:41:43,799
Speaker 6: now that shows there's no other tool in medicine that

1080
00:41:43,880 --> 00:41:49,920
Speaker 6: really reduces mold, heavy metals, pesticide, srbosides, and now microplastics

1081
00:41:50,040 --> 00:41:53,520
Speaker 6: all together in a single session. We have some patients

1082
00:41:53,560 --> 00:41:56,239
Speaker 6: who are coming because there was an Italian study that

1083
00:41:56,320 --> 00:41:59,520
Speaker 6: showed you could reduce cognitive decline and like, for me,

1084
00:41:59,600 --> 00:42:01,800
Speaker 6: in my face, that's really important. I had a grandfather

1085
00:42:01,840 --> 00:42:04,240
Speaker 6: with Alzheimer's grandmother.

1086
00:42:04,360 --> 00:42:08,000
Speaker 1: Yeah, when we talk about microplastics, there's a lot of

1087
00:42:08,000 --> 00:42:12,279
Speaker 1: studies around drinking from plastic bottles and even microwaving plastics.

1088
00:42:12,880 --> 00:42:14,839
Speaker 1: Is that the type of microplastics that you're talking about?

1089
00:42:14,880 --> 00:42:17,960
Speaker 6: Details removed, Yes, And we're finding that they're hidden in

1090
00:42:18,000 --> 00:42:20,439
Speaker 6: places maybe we wouldn't even expect. So I could ask

1091
00:42:20,480 --> 00:42:22,480
Speaker 6: for a paper cup, but it turns out the paper

1092
00:42:22,520 --> 00:42:25,440
Speaker 6: cup is lined with plastic on the inside. So and

1093
00:42:25,520 --> 00:42:27,520
Speaker 6: even if I ask for a glass bottle, I heard

1094
00:42:27,520 --> 00:42:30,200
Speaker 6: it about the plastic all the cap right, So I

1095
00:42:30,239 --> 00:42:34,360
Speaker 6: heard that exactly, and we to what extent those cause disease.

1096
00:42:34,400 --> 00:42:37,520
Speaker 6: We're just scratching the surface. But I'll give you one example.

1097
00:42:38,200 --> 00:42:40,520
Speaker 6: When we do heart surgery and we take plaques out

1098
00:42:40,520 --> 00:42:44,200
Speaker 6: of people's heart, we're finding that microplastics are embedded in

1099
00:42:44,280 --> 00:42:46,600
Speaker 6: some of those plaques. So the degree to which they

1100
00:42:46,640 --> 00:42:50,320
Speaker 6: cause either disease that we don't think about or disrupt hormones,

1101
00:42:50,360 --> 00:42:52,719
Speaker 6: et cetera, those are things that we're still studying and

1102
00:42:52,800 --> 00:42:55,080
Speaker 6: learning about in medicine, but I think a lot of

1103
00:42:55,080 --> 00:42:58,080
Speaker 6: people are becoming more attuned to how significant they really

1104
00:42:58,160 --> 00:42:58,400
Speaker 6: may be.

1105
00:42:58,719 --> 00:43:01,680
Speaker 2: Yeah, so what is there prices? You draw the blood out,

1106
00:43:02,360 --> 00:43:02,959
Speaker 2: it go through.

1107
00:43:03,560 --> 00:43:05,719
Speaker 6: So this would be staffed by a nurse who's done

1108
00:43:05,760 --> 00:43:07,759
Speaker 6: this a bunch of times and is excellent because she

1109
00:43:07,880 --> 00:43:08,360
Speaker 6: stuck me in.

1110
00:43:08,480 --> 00:43:10,520
Speaker 5: She did a great job. Was a painless insertion.

1111
00:43:11,280 --> 00:43:13,440
Speaker 6: But you get two big ivs started, and so one

1112
00:43:13,440 --> 00:43:16,400
Speaker 6: of those ivs would take out your blood in your plasma.

1113
00:43:16,560 --> 00:43:19,400
Speaker 6: It would filter out the dirty plasma with all the

1114
00:43:19,440 --> 00:43:22,120
Speaker 6: inflammatory factors in it, and then it would put your

1115
00:43:22,160 --> 00:43:29,200
Speaker 6: blood back into your body and the same basically procedure. Okay,

1116
00:43:29,320 --> 00:43:36,239
Speaker 6: got it. Yeah, I'd like this experience, so have I.

1117
00:43:37,120 --> 00:43:38,719
Speaker 6: But we had a patient who came in Actually he

1118
00:43:38,760 --> 00:43:41,879
Speaker 6: wore VR goggles the whole time, so he just hung

1119
00:43:41,920 --> 00:43:44,080
Speaker 6: out for a couple hours and got his TPE and

1120
00:43:44,080 --> 00:43:44,680
Speaker 6: then took off.

1121
00:43:45,719 --> 00:43:45,919
Speaker 5: Deal.

1122
00:43:46,360 --> 00:43:50,279
Speaker 6: There's no real yeah, and no real recovery time associated

1123
00:43:50,320 --> 00:43:53,279
Speaker 6: with it, but you know, I would say afterwards, I

1124
00:43:53,360 --> 00:43:55,239
Speaker 6: kind of felt like I did a hard workout, so

1125
00:43:55,280 --> 00:43:57,279
Speaker 6: really Yeah, So I took one night off and I

1126
00:43:57,320 --> 00:43:59,360
Speaker 6: was back in the gym the next day.

1127
00:43:59,400 --> 00:44:02,560
Speaker 5: Good time. Yeah. Yeah.

1128
00:44:02,600 --> 00:44:04,720
Speaker 6: As we keep moving this way, you'll see this semi

1129
00:44:04,840 --> 00:44:10,160
Speaker 6: region hyperbaric oxygen chamber. Hyperbaric oxygen kind of became known

1130
00:44:10,320 --> 00:44:13,560
Speaker 6: for treating divers who had injuries that stayed.

1131
00:44:13,320 --> 00:44:14,640
Speaker 5: Down too long under the ocean.

1132
00:44:14,960 --> 00:44:18,759
Speaker 6: Yeah. I supervised the chamber in Florida years ago, and

1133
00:44:18,800 --> 00:44:21,640
Speaker 6: then we got interested in it because it improves wound

1134
00:44:21,680 --> 00:44:24,359
Speaker 6: heealing really well. So for me, if I'm doing any

1135
00:44:24,440 --> 00:44:28,040
Speaker 6: kind of orthopedic procedure for a patient, or especially here

1136
00:44:28,040 --> 00:44:31,040
Speaker 6: for our skincare patients, if they come to get chemical

1137
00:44:31,080 --> 00:44:33,680
Speaker 6: peels or micro needling or maybe a filler of botox,

1138
00:44:34,400 --> 00:44:37,279
Speaker 6: being able to push oxygen under some pressure underneath the

1139
00:44:37,280 --> 00:44:40,359
Speaker 6: skin while you have a quote fresh wound a lot

1140
00:44:40,360 --> 00:44:43,280
Speaker 6: of times enhances your outcomes, And so we pay attention

1141
00:44:43,360 --> 00:44:45,759
Speaker 6: to that because we always say there's a good way

1142
00:44:45,760 --> 00:44:47,600
Speaker 6: to treat patients. There's a better way, and there's a

1143
00:44:47,640 --> 00:44:49,640
Speaker 6: best way, and really what we're trying to do.

1144
00:44:49,640 --> 00:44:52,799
Speaker 5: Is give everybody the best way every time they come in. Yeah,

1145
00:44:53,360 --> 00:44:53,680
Speaker 5: as we.

1146
00:44:53,719 --> 00:44:57,280
Speaker 6: Keep moving to the side, there's an IV therapy suite.

1147
00:44:57,880 --> 00:44:59,920
Speaker 6: You probably familiar with IV therapy because there's a lot

1148
00:45:00,160 --> 00:45:03,480
Speaker 6: places that do it. One thing that's unique about how

1149
00:45:03,480 --> 00:45:06,200
Speaker 6: we do it is every IV a patient gets here

1150
00:45:06,280 --> 00:45:09,520
Speaker 6: is a prescription from me, and that that prescription is

1151
00:45:09,560 --> 00:45:12,240
Speaker 6: really based on your unique micronutrient profile.

1152
00:45:13,000 --> 00:45:13,920
Speaker 5: So that means the kind of.

1153
00:45:13,960 --> 00:45:16,040
Speaker 6: IV you're getting is going to be different from what

1154
00:45:16,080 --> 00:45:18,600
Speaker 6: I would get or molistaly because it's going to be

1155
00:45:18,640 --> 00:45:22,800
Speaker 6: tailored to your specific physiology, right, and we prevete on

1156
00:45:23,000 --> 00:45:25,960
Speaker 6: the mission as always personalization, So we want you to

1157
00:45:26,000 --> 00:45:28,560
Speaker 6: have the most effective IV you could get every time

1158
00:45:29,920 --> 00:45:30,279
Speaker 6: if you.

1159
00:45:30,280 --> 00:45:31,800
Speaker 5: Have a need for that type of therapy.

1160
00:45:31,960 --> 00:45:35,040
Speaker 6: Okay, And then as we keep moving down the way,

1161
00:45:35,080 --> 00:45:37,759
Speaker 6: we have this kind of very bright light fancy room

1162
00:45:37,760 --> 00:45:41,719
Speaker 6: which is aesthetics are done. My room is as a

1163
00:45:41,719 --> 00:45:44,200
Speaker 6: little more basic as we as we're doing ORTHO, it's

1164
00:45:44,200 --> 00:45:48,120
Speaker 6: a little more straightforward. But this device is called a fluoroscope,

1165
00:45:48,840 --> 00:45:51,040
Speaker 6: and so if we have to do an advanced procedure

1166
00:45:51,080 --> 00:45:55,239
Speaker 6: for somebody's spine or joints. This giant sea allows you

1167
00:45:55,280 --> 00:45:58,160
Speaker 6: to rotate around the body and that allows me to

1168
00:45:58,239 --> 00:46:01,799
Speaker 6: capture essentially a three dimensional picture. So it enables me

1169
00:46:01,880 --> 00:46:04,040
Speaker 6: to be very very safe in the event that I

1170
00:46:04,080 --> 00:46:06,400
Speaker 6: need to do a procedure. It also enables me to

1171
00:46:06,440 --> 00:46:10,000
Speaker 6: be highly accurate. So anytime we want to treat something,

1172
00:46:10,239 --> 00:46:12,279
Speaker 6: it needs to be guided by an image so we

1173
00:46:12,360 --> 00:46:12,880
Speaker 6: know that we're.

1174
00:46:12,800 --> 00:46:13,720
Speaker 5: Hitting the right target.

1175
00:46:14,440 --> 00:46:18,960
Speaker 6: So we do have a source of doing that without radiation,

1176
00:46:19,120 --> 00:46:21,440
Speaker 6: and that is this big ultrasound machine that you see

1177
00:46:21,480 --> 00:46:24,680
Speaker 6: over here. I use ultrasound for a couple of other

1178
00:46:24,719 --> 00:46:27,759
Speaker 6: purposes to diagnose as well. So a lot of us

1179
00:46:27,920 --> 00:46:30,440
Speaker 6: sometimes think that the best way to get a picture

1180
00:46:30,480 --> 00:46:33,520
Speaker 6: done is to get an MRI, and MRIs are great

1181
00:46:33,600 --> 00:46:37,359
Speaker 6: for some things, but there's still pictures. And so if

1182
00:46:37,400 --> 00:46:40,600
Speaker 6: a patient comes in, sometimes they'll say I'm hurting. I'm hurting,

1183
00:46:40,640 --> 00:46:42,640
Speaker 6: and I had an MRI and it said I was normal,

1184
00:46:43,000 --> 00:46:45,080
Speaker 6: And so I'll say, well, let me put the ultrasound

1185
00:46:45,160 --> 00:46:47,959
Speaker 6: probe on your shoulder or whatever it is and watch

1186
00:46:48,000 --> 00:46:51,000
Speaker 6: you actually move. And sometimes we pick up on things

1187
00:46:51,000 --> 00:46:53,200
Speaker 6: that we would miss with a still picture, like an MRI,

1188
00:46:53,960 --> 00:46:56,560
Speaker 6: so ultrasound gives us an advantage in that regard. And

1189
00:46:56,560 --> 00:46:59,040
Speaker 6: then you know, we have a tech come in once

1190
00:46:59,080 --> 00:47:01,800
Speaker 6: a week, and nice thing about that is she's trained

1191
00:47:01,840 --> 00:47:07,040
Speaker 6: to do heart, liver, kidney, breast overy, pelvis, prostate, et cetera. So,

1192
00:47:07,520 --> 00:47:10,400
Speaker 6: especially if someone's coming in here to get surveillance for

1193
00:47:10,440 --> 00:47:13,560
Speaker 6: any kind of hormone replacement therapy, we can look at

1194
00:47:13,600 --> 00:47:17,320
Speaker 6: all the quote risk factors and really minimize them however possible.

1195
00:47:17,520 --> 00:47:17,759
Speaker 4: Right.

1196
00:47:17,880 --> 00:47:21,680
Speaker 1: Yeah, I recently went and got a breast exam, did

1197
00:47:21,680 --> 00:47:23,799
Speaker 1: the normal exam, and they called me back for a

1198
00:47:23,840 --> 00:47:26,200
Speaker 1: second look, and it was the ultrasound that they were

1199
00:47:26,239 --> 00:47:27,440
Speaker 1: able to really get a good look.

1200
00:47:27,480 --> 00:47:29,080
Speaker 5: So I understand what you're saying, So let me take

1201
00:47:29,080 --> 00:47:29,719
Speaker 5: the ultrasound.

1202
00:47:29,920 --> 00:47:31,319
Speaker 2: Yeah, I have to help you get a better look

1203
00:47:31,320 --> 00:47:31,840
Speaker 2: into things.

1204
00:47:31,920 --> 00:47:34,960
Speaker 6: Yeah, And in the United States, I think approximately forty

1205
00:47:35,000 --> 00:47:38,120
Speaker 6: percent of women have done spreast tissue that requires ultra

1206
00:47:38,160 --> 00:47:41,239
Speaker 6: something and they all get callbacks. And of course, when

1207
00:47:41,239 --> 00:47:42,680
Speaker 6: you're in the patient and you go get a scan

1208
00:47:42,800 --> 00:47:46,200
Speaker 6: done and they call you back, it makes you nervous.

1209
00:47:45,840 --> 00:47:50,160
Speaker 1: Right an, I was filming when I got that callback,

1210
00:47:50,200 --> 00:47:52,919
Speaker 1: So on top of like the anxiety and pressures of work.

1211
00:47:52,960 --> 00:47:55,759
Speaker 1: Then it's also like do I have cancer? You know,

1212
00:47:55,920 --> 00:47:58,080
Speaker 1: and it's never the call that you want to get.

1213
00:47:58,880 --> 00:48:01,160
Speaker 1: But as a patient was also like, why don't you

1214
00:48:01,200 --> 00:48:03,640
Speaker 1: just give if you know I have bitsbruash tissues, just

1215
00:48:03,640 --> 00:48:05,800
Speaker 1: give me an ultrasound instead of taking me through all.

1216
00:48:05,640 --> 00:48:11,880
Speaker 5: That, right right? So yeah, so we do use ultrasound

1217
00:48:11,960 --> 00:48:12,279
Speaker 5: for that.

1218
00:48:12,400 --> 00:48:15,040
Speaker 6: And then and then there are some patients who let's

1219
00:48:15,040 --> 00:48:17,600
Speaker 6: say they have a family history of a particular kind

1220
00:48:17,600 --> 00:48:20,120
Speaker 6: of cancer or let's say an aneurysm or something that's

1221
00:48:20,640 --> 00:48:24,200
Speaker 6: otherwise hard to detect. We will offer them. We have

1222
00:48:24,239 --> 00:48:26,560
Speaker 6: a contract with Pernuvo so they can go get full

1223
00:48:26,560 --> 00:48:28,160
Speaker 6: body MRIs for surveillance.

1224
00:48:28,920 --> 00:48:31,719
Speaker 1: I just learned that. I knew that you could find

1225
00:48:31,760 --> 00:48:35,279
Speaker 1: out if you may have cancer in any stage with

1226
00:48:35,560 --> 00:48:38,360
Speaker 1: the Pernuvo scanning. But my mother passed away from a

1227
00:48:38,440 --> 00:48:41,680
Speaker 1: brain aneurysm. So when she told me today, I was like, Okay,

1228
00:48:41,719 --> 00:48:42,960
Speaker 1: I really need to get it because I don't know

1229
00:48:43,000 --> 00:48:46,120
Speaker 1: you could also see that if I've had an aneurysm before,

1230
00:48:46,440 --> 00:48:47,440
Speaker 1: that's crazy.

1231
00:48:47,600 --> 00:48:50,000
Speaker 6: We have actually a patient in our practice is signed

1232
00:48:50,040 --> 00:48:52,759
Speaker 6: up as a member, had a similar story. You know,

1233
00:48:52,880 --> 00:48:56,239
Speaker 6: her mother had passed for that and actually found a

1234
00:48:56,280 --> 00:48:59,239
Speaker 6: really really tiny one. Right, But now she knows and

1235
00:48:59,280 --> 00:49:01,600
Speaker 6: at least she has the opportunity to do something about

1236
00:49:01,640 --> 00:49:06,080
Speaker 6: it before it becomes severe. Right, So very much about

1237
00:49:06,080 --> 00:49:09,480
Speaker 6: empowering people with data. The more data you have, I think,

1238
00:49:09,560 --> 00:49:11,840
Speaker 6: the better you can prepare and make better decisions.

1239
00:49:11,880 --> 00:49:17,560
Speaker 5: Absolutely that all right, Doug.

1240
00:49:18,239 --> 00:49:21,120
Speaker 1: This is my favorite part. One of my favorite parts

1241
00:49:21,200 --> 00:49:23,799
Speaker 1: of your facility is the escape massage.

1242
00:49:24,600 --> 00:49:27,080
Speaker 5: This thing is is crazy. I don't think people are ready.

1243
00:49:27,560 --> 00:49:29,560
Speaker 6: We were very proud to roll this out. So we're

1244
00:49:29,600 --> 00:49:31,359
Speaker 6: our first people in Georgia to have one.

1245
00:49:31,560 --> 00:49:33,200
Speaker 1: So today we have big fella.

1246
00:49:33,320 --> 00:49:34,000
Speaker 5: He is in here.

1247
00:49:34,600 --> 00:49:40,200
Speaker 1: He is about to get a massage. Are you guys ready? Hey,

1248
00:49:40,200 --> 00:49:47,920
Speaker 1: big fella, it's so funny.

1249
00:49:49,440 --> 00:49:51,160
Speaker 3: We are all right.

1250
00:49:51,800 --> 00:49:53,839
Speaker 1: So they're going to show you how this is done.

1251
00:49:55,320 --> 00:49:57,399
Speaker 1: Because you're hear of the shot. There you go, never

1252
00:49:57,440 --> 00:50:01,760
Speaker 1: took it back to the camera, bright, All right, keep.

1253
00:50:01,960 --> 00:50:02,320
Speaker 4: All of that.

1254
00:50:04,800 --> 00:50:06,440
Speaker 7: He's gonna give you.

1255
00:50:06,960 --> 00:50:12,600
Speaker 4: Is gonna give you a tutorial, alrighty. So you already

1256
00:50:12,640 --> 00:50:14,960
Speaker 4: have your clothes on, which are perfect. You'll lay on

1257
00:50:15,040 --> 00:50:17,120
Speaker 4: the table on your stomach and your face will go

1258
00:50:17,160 --> 00:50:19,560
Speaker 4: in the face rest. Once you get on the table,

1259
00:50:19,680 --> 00:50:22,120
Speaker 4: there's gonna be a full onboarding process for you because

1260
00:50:22,120 --> 00:50:25,560
Speaker 4: it's as welcome with it'll do a body scan. You

1261
00:50:25,600 --> 00:50:28,200
Speaker 4: can change the bolster setting, the headdress, and the arm

1262
00:50:28,239 --> 00:50:30,359
Speaker 4: rest setting, all with the touch of a button. You

1263
00:50:30,400 --> 00:50:33,160
Speaker 4: can change the pressure, the music that plays, and even

1264
00:50:33,160 --> 00:50:39,319
Speaker 4: the video that plays on screen. All right, no problem.

1265
00:50:39,520 --> 00:50:43,440
Speaker 6: Yeah, So, because we capture so much data on each patient,

1266
00:50:44,200 --> 00:50:46,920
Speaker 6: typically we use a screen like this that enables us

1267
00:50:46,920 --> 00:50:50,160
Speaker 6: to put all the things up at one time, and

1268
00:50:50,880 --> 00:50:55,239
Speaker 6: that makes it easily more understood and visualize so that

1269
00:50:55,360 --> 00:50:57,680
Speaker 6: you don't leave thinking, well, gosh, they told me so

1270
00:50:57,760 --> 00:50:58,520
Speaker 6: many things and.

1271
00:50:58,480 --> 00:50:59,719
Speaker 5: Now I've lost right.

1272
00:51:00,239 --> 00:51:02,560
Speaker 6: So you can see a bunch of different kinds of data,

1273
00:51:02,600 --> 00:51:05,640
Speaker 6: and we call this concept to the digital twin. So

1274
00:51:05,719 --> 00:51:07,680
Speaker 6: if you look up here, there's two different sets of

1275
00:51:07,800 --> 00:51:10,360
Speaker 6: DNA on the far left side we would typically get.

1276
00:51:10,680 --> 00:51:13,080
Speaker 6: One is the DNA that you would use from your

1277
00:51:13,120 --> 00:51:15,160
Speaker 6: saliva and that's what your mom and dad gave you,

1278
00:51:15,600 --> 00:51:18,160
Speaker 6: and the other is actually the DNA of the little

1279
00:51:18,200 --> 00:51:21,640
Speaker 6: microbes that inhabit your colon, and we call that the microbiome.

1280
00:51:22,280 --> 00:51:24,960
Speaker 6: There's been a lot of evidence about how the interaction

1281
00:51:25,160 --> 00:51:28,560
Speaker 6: between the bugs that live in your gut affect your

1282
00:51:28,560 --> 00:51:31,799
Speaker 6: immune system and your brain in particular, and so we

1283
00:51:31,920 --> 00:51:33,960
Speaker 6: use that as a way to stratify risk. We do

1284
00:51:34,080 --> 00:51:37,279
Speaker 6: draw blood and look at micro nutrients. So anybody who

1285
00:51:37,360 --> 00:51:40,359
Speaker 6: gets a medicine or a supplement here is getting it

1286
00:51:40,400 --> 00:51:42,839
Speaker 6: because we test it in such a way that we

1287
00:51:42,880 --> 00:51:44,520
Speaker 6: know your unique.

1288
00:51:44,239 --> 00:51:45,799
Speaker 5: Prescription is unique to you.

1289
00:51:46,280 --> 00:51:48,480
Speaker 6: We do get exercise data and so you see that

1290
00:51:48,520 --> 00:51:50,840
Speaker 6: guy on the bike that's called Yu.

1291
00:51:53,440 --> 00:51:55,520
Speaker 1: No, I gotta do it again.

1292
00:51:55,760 --> 00:51:58,120
Speaker 6: Great, it's just well, we'll have to get the music

1293
00:51:58,160 --> 00:52:01,640
Speaker 6: a little more hardcore. But yeah, So that tells us

1294
00:52:01,680 --> 00:52:04,120
Speaker 6: about how well you breathe in oxygen, how well you

1295
00:52:04,160 --> 00:52:06,040
Speaker 6: pump it to your muscles, and then how well your.

1296
00:52:06,040 --> 00:52:07,240
Speaker 5: Muscles use it.

1297
00:52:07,360 --> 00:52:09,440
Speaker 6: And it used to be we used votwo max for

1298
00:52:09,560 --> 00:52:12,680
Speaker 6: athletes who are trying to win races. But we also

1299
00:52:12,800 --> 00:52:16,520
Speaker 6: found that for like during COVID, for example, if you

1300
00:52:16,600 --> 00:52:18,799
Speaker 6: wanted to be the person who is super sick and

1301
00:52:18,840 --> 00:52:20,879
Speaker 6: you wanted to get out of the hospital and get

1302
00:52:20,880 --> 00:52:23,560
Speaker 6: off a ventilator, well, it turns out having a higher

1303
00:52:23,640 --> 00:52:27,200
Speaker 6: VO two max predicted your survivability in a better way.

1304
00:52:27,719 --> 00:52:30,360
Speaker 6: So on the one hand, it's applicable to pro athletes,

1305
00:52:30,400 --> 00:52:33,719
Speaker 6: but on the other hand, it's applical for everybody, Yeah,

1306
00:52:33,800 --> 00:52:35,839
Speaker 6: who wants to just have a good quality of life

1307
00:52:35,840 --> 00:52:36,719
Speaker 6: and a good health span.

1308
00:52:36,880 --> 00:52:38,600
Speaker 5: Can I ask you something treating our COVID.

1309
00:52:39,040 --> 00:52:42,440
Speaker 1: Have you noticed a rise in people with breathing issues

1310
00:52:42,480 --> 00:52:46,799
Speaker 1: after COVID? Because I know, for me, I'm implementing like

1311
00:52:46,920 --> 00:52:49,920
Speaker 1: running into my workout schedule now or workout regimen now,

1312
00:52:50,760 --> 00:52:53,000
Speaker 1: and for a while, like I could barely like keep up.

1313
00:52:53,040 --> 00:52:54,160
Speaker 5: I was like cutting it off.

1314
00:52:54,239 --> 00:52:55,160
Speaker 3: I was like, this is too much.

1315
00:52:55,480 --> 00:52:58,640
Speaker 1: Just even breathing was hard, and even with singing, like

1316
00:52:59,040 --> 00:53:00,560
Speaker 1: I can't hold my breath for as long as I

1317
00:53:00,640 --> 00:53:03,359
Speaker 1: used to. And I'm wondering if COVID had any type

1318
00:53:03,360 --> 00:53:04,279
Speaker 1: of implications on that.

1319
00:53:04,719 --> 00:53:08,440
Speaker 6: We've definitely seen some patients have longer term pulmonary scarring,

1320
00:53:08,640 --> 00:53:10,920
Speaker 6: some little scars on the end side of their lungs,

1321
00:53:11,120 --> 00:53:13,920
Speaker 6: depending on how they responded in the severity of the

1322
00:53:13,920 --> 00:53:17,759
Speaker 6: disease they had. But you can train that, right, So

1323
00:53:17,760 --> 00:53:20,600
Speaker 6: the important part is one recognizing it. And it sounds

1324
00:53:20,640 --> 00:53:23,120
Speaker 6: like you have some insight because you're working out all

1325
00:53:23,160 --> 00:53:23,719
Speaker 6: the time, so.

1326
00:53:23,680 --> 00:53:24,760
Speaker 5: You notice the difference.

1327
00:53:24,920 --> 00:53:27,000
Speaker 6: Yeah, right, But then we could test for it, and

1328
00:53:27,040 --> 00:53:30,200
Speaker 6: we could program the way that you work out in

1329
00:53:30,239 --> 00:53:33,359
Speaker 6: such a way to optimize how much volume you take

1330
00:53:33,360 --> 00:53:35,880
Speaker 6: in and out when you breathe and hopefully get you

1331
00:53:35,920 --> 00:53:37,920
Speaker 6: past that limitation so you don't notice it.

1332
00:53:38,400 --> 00:53:39,879
Speaker 1: Yeah, it's a lot better now, but I know it's

1333
00:53:39,880 --> 00:53:42,200
Speaker 1: like the last two minutes of my move today, my

1334
00:53:42,239 --> 00:53:44,520
Speaker 1: heart was like it felt almost like constricted, like it

1335
00:53:44,560 --> 00:53:46,120
Speaker 1: was like like it hurt.

1336
00:53:46,200 --> 00:53:48,879
Speaker 6: I was like, well, we'll book your VIA two next test.

1337
00:53:48,960 --> 00:53:53,000
Speaker 1: Nice whatever you're yeah.

1338
00:53:53,360 --> 00:53:53,600
Speaker 5: Yeah.

1339
00:53:53,640 --> 00:53:55,600
Speaker 6: So we do use images, which we talked about a

1340
00:53:55,640 --> 00:53:58,719
Speaker 6: little bit. So you see the dexa scan here, ultrasound

1341
00:53:58,719 --> 00:54:01,040
Speaker 6: that we talked about over here, and the way we're

1342
00:54:01,120 --> 00:54:03,920
Speaker 6: using ultrasound is typically to get an actual picture of

1343
00:54:03,960 --> 00:54:04,759
Speaker 6: the inside of.

1344
00:54:04,680 --> 00:54:05,680
Speaker 5: Your blood vessels.

1345
00:54:06,000 --> 00:54:09,000
Speaker 6: So you know, you draw a cholesterol panel and it's like, well,

1346
00:54:09,040 --> 00:54:11,160
Speaker 6: maybe you got black in your arter ease. Maybe you don't,

1347
00:54:11,239 --> 00:54:13,720
Speaker 6: we don't really know, but if you take a picture

1348
00:54:13,760 --> 00:54:16,040
Speaker 6: of it actually look inside, we can be very confident

1349
00:54:16,400 --> 00:54:19,239
Speaker 6: and then the discussion about how we minimize cardiac risk

1350
00:54:19,360 --> 00:54:23,000
Speaker 6: becomes much better informed. And you see the whole body

1351
00:54:23,120 --> 00:54:25,640
Speaker 6: MRI over here on the right side, which we talked about.

1352
00:54:26,440 --> 00:54:28,400
Speaker 5: And we do use some data for wearables.

1353
00:54:28,400 --> 00:54:31,840
Speaker 6: So for example, I think Melissa's wearing a glucose monitor

1354
00:54:31,960 --> 00:54:35,560
Speaker 6: right now, Melissa is not a diabetic, but we're learning

1355
00:54:35,600 --> 00:54:38,000
Speaker 6: about the kinds of food she eats and the order

1356
00:54:38,040 --> 00:54:40,359
Speaker 6: in which she eats, and how it affects how you

1357
00:54:40,400 --> 00:54:43,759
Speaker 6: release glucose and insulin and how you recover from workouts.

1358
00:54:44,200 --> 00:54:46,120
Speaker 6: So we find a lot of meaning from that data.

1359
00:54:46,160 --> 00:54:48,839
Speaker 6: And when you put it all together, Really the goal

1360
00:54:48,920 --> 00:54:51,879
Speaker 6: is that you know so much now about your individual

1361
00:54:51,920 --> 00:54:54,600
Speaker 6: physiology you become the master of them.

1362
00:54:54,760 --> 00:54:55,880
Speaker 5: Right. Yeah.

1363
00:54:55,960 --> 00:54:59,200
Speaker 6: And there was a paper published related to microbiome called

1364
00:54:59,200 --> 00:55:00,600
Speaker 6: the American Gut Project.

1365
00:55:01,000 --> 00:55:03,000
Speaker 5: There's a term they used in that paper.

1366
00:55:02,760 --> 00:55:05,759
Speaker 6: Called citizens scient Test, and I was like, well, I

1367
00:55:05,800 --> 00:55:09,000
Speaker 6: want every patient who comes in the store to become

1368
00:55:09,040 --> 00:55:12,120
Speaker 6: a citizen scient test because when they're informed by that

1369
00:55:12,200 --> 00:55:14,800
Speaker 6: kind of data, you can make the best decisions for yourself.

1370
00:55:14,960 --> 00:55:17,640
Speaker 1: Well, this has been amazing, very informative. I'm glad we

1371
00:55:17,719 --> 00:55:20,960
Speaker 1: got to come and share your facility with people. I

1372
00:55:20,960 --> 00:55:23,359
Speaker 1: think the older I get, the more I am being

1373
00:55:23,400 --> 00:55:25,680
Speaker 1: more cognizant of my health and making sure I'm taking

1374
00:55:25,680 --> 00:55:29,719
Speaker 1: the proper steps. And especially with this last demonstration, it

1375
00:55:29,800 --> 00:55:33,160
Speaker 1: shows you so much. I recently went to the doctor

1376
00:55:33,200 --> 00:55:35,359
Speaker 1: because every time I go for my annual I get

1377
00:55:35,400 --> 00:55:37,680
Speaker 1: blood taken to like around nine panels of blood taken

1378
00:55:37,719 --> 00:55:40,040
Speaker 1: to really see what's going on when I'm defishing in

1379
00:55:40,560 --> 00:55:42,440
Speaker 1: and came back.

1380
00:55:42,239 --> 00:55:43,760
Speaker 2: That I was borderline diabetic.

1381
00:55:44,760 --> 00:55:46,720
Speaker 1: Yes, so when you said you're in the Glue Coast monitor,

1382
00:55:46,760 --> 00:55:48,759
Speaker 1: I was like, hmm, that may be something I need

1383
00:55:48,760 --> 00:55:51,200
Speaker 1: to do as well, just to make sure that those

1384
00:55:51,280 --> 00:55:57,200
Speaker 1: levels are changing. I recently took on fasting this month

1385
00:55:57,520 --> 00:56:03,040
Speaker 1: and I was doing a sixteen to eight or yes, yes,

1386
00:56:03,080 --> 00:56:05,880
Speaker 1: six to eighteen yeah, in a manifesting windows so eighteen

1387
00:56:05,920 --> 00:56:07,680
Speaker 1: hours I'm not eating, and then up from twelve to

1388
00:56:07,719 --> 00:56:11,359
Speaker 1: six I'll eat. I wanted to ask you how sustainable

1389
00:56:11,440 --> 00:56:13,440
Speaker 1: is it? Can that be a lifestyle or is that

1390
00:56:13,600 --> 00:56:15,040
Speaker 1: something that you shouldn't try to do.

1391
00:56:15,680 --> 00:56:18,200
Speaker 6: No, I think it's been sustainable for a lot of people.

1392
00:56:19,320 --> 00:56:19,640
Speaker 3: For me.

1393
00:56:20,200 --> 00:56:22,440
Speaker 6: You know, we use like and Melissa know something called

1394
00:56:22,480 --> 00:56:25,920
Speaker 6: a fasting mimicking diet, which is like a five day protocol.

1395
00:56:27,120 --> 00:56:29,839
Speaker 6: We see other people who do twelve twelves. We see

1396
00:56:29,880 --> 00:56:33,120
Speaker 6: people who do other intervals besides sixteen eight. I've had

1397
00:56:33,120 --> 00:56:36,000
Speaker 6: people do one meal a day, which I would not

1398
00:56:36,040 --> 00:56:39,000
Speaker 6: be good at doing, but some people really like that, right,

1399
00:56:39,120 --> 00:56:40,919
Speaker 6: So I do think.

1400
00:56:40,840 --> 00:56:42,880
Speaker 5: There's a lot of data to support that. And if

1401
00:56:42,920 --> 00:56:44,680
Speaker 5: you find that it fits your lifestyle.

1402
00:56:44,840 --> 00:56:47,120
Speaker 1: I have found that I have so much energy. I

1403
00:56:47,120 --> 00:56:48,960
Speaker 1: don't know what that is on it's come resting more.

1404
00:56:48,960 --> 00:56:49,680
Speaker 5: I'm going to bed.

1405
00:56:49,600 --> 00:56:52,279
Speaker 1: Earlier and waking up earlier and making sure I work

1406
00:56:52,280 --> 00:56:52,959
Speaker 1: out every day.

1407
00:56:53,360 --> 00:56:55,200
Speaker 2: But this is my second week, and.

1408
00:56:55,200 --> 00:56:59,240
Speaker 1: Normally around twelve one o'clock or even like around sometimes

1409
00:56:59,280 --> 00:57:02,400
Speaker 1: around at two three o'clock window, I'll feel a crash coming.

1410
00:57:03,040 --> 00:57:05,680
Speaker 1: And I have not felt that in this past two weeks.

1411
00:57:06,000 --> 00:57:08,279
Speaker 1: I used to joke around saying it was nap time

1412
00:57:08,400 --> 00:57:10,399
Speaker 1: like that when we were.

1413
00:57:10,600 --> 00:57:12,359
Speaker 5: In school where we have to go to sleep.

1414
00:57:12,400 --> 00:57:13,840
Speaker 1: I was like, maybe this is just kind of carried

1415
00:57:13,880 --> 00:57:16,120
Speaker 1: on into adulthood. But I feel like it was my

1416
00:57:16,160 --> 00:57:19,320
Speaker 1: eating habits and even my schedule and not resting enough.

1417
00:57:19,320 --> 00:57:21,640
Speaker 1: But I did want to know if that's something that's sustainable.

1418
00:57:21,840 --> 00:57:24,120
Speaker 6: Yeah, And I think to your point, if you were

1419
00:57:24,120 --> 00:57:27,840
Speaker 6: to study that phenomenon you just described with a glucose monitor,

1420
00:57:28,240 --> 00:57:30,520
Speaker 6: what you would probably find, and I know this from

1421
00:57:30,600 --> 00:57:33,280
Speaker 6: personal experience, is that time when you felt like it

1422
00:57:33,320 --> 00:57:35,760
Speaker 6: was nap time, it's probably because you had a big

1423
00:57:35,800 --> 00:57:39,000
Speaker 6: glucose swing up and then a big swing the opposite

1424
00:57:39,000 --> 00:57:42,200
Speaker 6: way after your insulin was released. So it's that low

1425
00:57:42,320 --> 00:57:45,080
Speaker 6: period that gets you feeling like, oh, it's after lunch

1426
00:57:45,080 --> 00:57:45,760
Speaker 6: and men a coma.

1427
00:57:45,920 --> 00:57:46,160
Speaker 5: Yeah.

1428
00:57:46,320 --> 00:57:50,000
Speaker 6: Right, but it sounds like you're, you know, mastering your

1429
00:57:50,000 --> 00:57:52,480
Speaker 6: own faith because with the sixteen eight window, it sounds

1430
00:57:52,480 --> 00:57:54,360
Speaker 6: like you're not having the crash, which is great.

1431
00:57:54,520 --> 00:57:57,120
Speaker 1: Yeah, that's crazy. So since we got here, I had

1432
00:57:57,120 --> 00:57:58,840
Speaker 1: my lunch with me. As soon as it strike the

1433
00:57:58,840 --> 00:58:01,920
Speaker 1: clock strikes club, I was like, because I didn't want

1434
00:58:01,960 --> 00:58:03,880
Speaker 1: to be in here, like, oh no, I'm sorry.

1435
00:58:04,120 --> 00:58:06,320
Speaker 3: You know what's so interesting is I told you as

1436
00:58:06,400 --> 00:58:08,600
Speaker 3: you know, becoming a part of Pravita, I decided to

1437
00:58:08,600 --> 00:58:11,840
Speaker 3: get an executive membership for myself to do the executive physical.

1438
00:58:11,960 --> 00:58:14,560
Speaker 3: So doctor Turner mentioned, I've never worn a glue coast monitor.

1439
00:58:14,640 --> 00:58:16,480
Speaker 2: My mom was diabetic my entire life.

1440
00:58:16,640 --> 00:58:19,160
Speaker 3: She actually had your stational diabetes when she had me. Wow,

1441
00:58:19,200 --> 00:58:21,600
Speaker 3: And so I've always seen her shooting slant and just

1442
00:58:21,640 --> 00:58:24,520
Speaker 3: that was the norm. So putting on this glue coast monitor,

1443
00:58:24,600 --> 00:58:26,320
Speaker 3: I was telling dow to Turner. The first week I

1444
00:58:26,360 --> 00:58:29,520
Speaker 3: had it, those swings up down that time, I saw it,

1445
00:58:29,560 --> 00:58:31,840
Speaker 3: and then I did a five day the Prolo fast

1446
00:58:32,520 --> 00:58:34,800
Speaker 3: and it was even the entire time while I was

1447
00:58:34,800 --> 00:58:37,919
Speaker 3: fast and I felt amazing and I'm like wow, he said,

1448
00:58:37,920 --> 00:58:39,560
Speaker 3: it was like, now you have the data and it

1449
00:58:39,680 --> 00:58:43,400
Speaker 3: shows you sleeping better, like all of the things connected.

1450
00:58:43,480 --> 00:58:46,400
Speaker 3: So understanding like how fasting and the benefits of that,

1451
00:58:46,800 --> 00:58:48,680
Speaker 3: but also seeing how it impacts those are things I

1452
00:58:48,680 --> 00:58:51,800
Speaker 3: would have never been privy to really understanding with the

1453
00:58:51,880 --> 00:58:53,680
Speaker 3: data behind it without going through this process.

1454
00:58:53,760 --> 00:58:55,600
Speaker 1: So the glue coast monitors, it's something that you like

1455
00:58:55,680 --> 00:58:58,120
Speaker 1: have to like super tiny did her right here?

1456
00:58:58,240 --> 00:58:58,320
Speaker 4: Not?

1457
00:58:59,480 --> 00:59:00,640
Speaker 5: He had to put a on for me. I was like,

1458
00:59:00,680 --> 00:59:01,160
Speaker 5: I can't do it.

1459
00:59:01,240 --> 00:59:02,400
Speaker 3: I was like, oh, I didn't feel it.

1460
00:59:02,600 --> 00:59:07,040
Speaker 5: Oh, it's so easy. Maybe when you don't know, you

1461
00:59:07,040 --> 00:59:10,200
Speaker 5: don't know. Yes, that's a normal feeling. How long do

1462
00:59:10,200 --> 00:59:10,760
Speaker 5: you keep it on?

1463
00:59:11,200 --> 00:59:13,240
Speaker 3: The one that we have last for fifteen days, so

1464
00:59:13,400 --> 00:59:14,600
Speaker 3: you know you can do it once, you can do

1465
00:59:14,640 --> 00:59:17,520
Speaker 3: it twice. But being able to see over time and

1466
00:59:17,520 --> 00:59:19,040
Speaker 3: then you can take a picture of what do you

1467
00:59:19,040 --> 00:59:20,640
Speaker 3: eat so you understand where.

1468
00:59:20,400 --> 00:59:22,040
Speaker 2: Those highs and lows come from.

1469
00:59:22,240 --> 00:59:24,280
Speaker 5: Right, And then for me, I wore it.

1470
00:59:24,360 --> 00:59:26,439
Speaker 6: I mean I was still doing crossfits, I was doing

1471
00:59:26,520 --> 00:59:30,560
Speaker 6: pull ups and overhead squats. Didn't interfere with me at all.

1472
00:59:30,880 --> 00:59:33,240
Speaker 6: And then of course when people around you see you

1473
00:59:33,320 --> 00:59:34,600
Speaker 6: doing it, they're like, what is that?

1474
00:59:34,800 --> 00:59:37,560
Speaker 5: Yeah, yeah, I want that, right, I want.

1475
00:59:37,360 --> 00:59:41,720
Speaker 6: Michael Goes to be better than yours. Good competition, right,

1476
00:59:41,760 --> 00:59:43,520
Speaker 6: But it becomes a team, and I think, you know,

1477
00:59:43,720 --> 00:59:46,720
Speaker 6: people engaged in a common pursuit, they hold each other

1478
00:59:46,760 --> 00:59:49,160
Speaker 6: accountable and that community.

1479
00:59:48,720 --> 00:59:51,520
Speaker 5: Is very powerful. Absolutely, and that's really what we're here

1480
00:59:51,560 --> 00:59:54,880
Speaker 5: to create, is powering community. Yeah, I love it.

1481
00:59:55,280 --> 00:59:58,240
Speaker 1: Yes, So tell the people where you guys are, where

1482
00:59:58,280 --> 01:00:00,520
Speaker 1: they can find you. We want to say as many

1483
01:00:00,520 --> 01:00:03,080
Speaker 1: people as we can your way so that we all

1484
01:00:03,120 --> 01:00:04,960
Speaker 1: can live a bit better, healthier lifestyle.

1485
01:00:05,200 --> 01:00:05,920
Speaker 5: Thank you so much.

1486
01:00:06,040 --> 01:00:06,200
Speaker 4: Yeah.

1487
01:00:06,280 --> 01:00:08,600
Speaker 6: We're on the south side of Buckhead, close to Piedmont

1488
01:00:08,600 --> 01:00:12,280
Speaker 6: Atlanta Hospital. I address eighteen oh one Peachtree Street, Northeast

1489
01:00:12,280 --> 01:00:15,120
Speaker 6: Sweet one fifty. We have a beautiful video about how

1490
01:00:15,160 --> 01:00:17,160
Speaker 6: to come in if you're coming in for the first time.

1491
01:00:17,680 --> 01:00:19,200
Speaker 5: I'm free parking, so that's great.

1492
01:00:19,240 --> 01:00:21,360
Speaker 3: We love reparking parking in Atlanta.

1493
01:00:21,560 --> 01:00:22,480
Speaker 2: Fafriena dot com.

1494
01:00:22,520 --> 01:00:24,760
Speaker 3: We're on Instagram, We're on Facebook, we're on LinkedIn. You

1495
01:00:24,800 --> 01:00:28,040
Speaker 3: can see all the information testimonials. I think the people

1496
01:00:28,040 --> 01:00:30,040
Speaker 3: who are coming in are really having an impact and

1497
01:00:30,080 --> 01:00:32,640
Speaker 3: a stoptor trying to mention we're trying to create that community.

1498
01:00:33,040 --> 01:00:34,520
Speaker 3: So thank you for coming. You are now part of

1499
01:00:34,520 --> 01:00:35,520
Speaker 3: our community.

1500
01:00:35,640 --> 01:00:37,560
Speaker 5: I love it. Thank you guys so much, Thank you

1501
01:00:37,640 --> 01:00:38,680
Speaker 5: so much. I appreciate it.

1502
01:00:39,600 --> 01:00:42,720
Speaker 1: Hey, guys, we just finished our very first kifts Field trip.

1503
01:00:42,840 --> 01:00:45,360
Speaker 1: I hope you all had an amazing time touring the

1504
01:00:45,480 --> 01:00:48,560
Speaker 1: Parvida Health Facility with me. I know I did, I've

1505
01:00:48,600 --> 01:00:51,400
Speaker 1: been there before, but today I learned so much more.

1506
01:00:51,760 --> 01:00:53,800
Speaker 1: What I want you, guys to focus on is getting

1507
01:00:53,840 --> 01:00:56,160
Speaker 1: in front of your health issues versus trying to catch

1508
01:00:56,240 --> 01:00:56,920
Speaker 1: up with them.

1509
01:00:56,760 --> 01:00:59,240
Speaker 2: All right in the meantime in between time.

1510
01:00:59,360 --> 01:01:02,480
Speaker 1: Keep it positive, sweeties, and remember share this episode with

1511
01:01:02,560 --> 01:01:04,400
Speaker 1: someone who use a little positivity.

1512
01:01:04,640 --> 01:01:06,080
Speaker 2: Have a good one. See you next time.