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Speaker 1: my heart, my next guest, and She's on the phone.

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Speaker 1: Earned a bachelor's degree in English with a minor and

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Speaker 1: sociology from Wayne State University and is currently working on

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Speaker 1: a master's degree in clinical psychology. Being a businesswoman in entrepreneur,

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Speaker 1: she launched eleven sixty, a plus size clothing line. Her

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Speaker 1: clothing line and the customer base has reached and grown

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Speaker 1: leaps and bounds since we last talked on the phone,

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Speaker 1: which is last year. Love and sixty has gained tremendous

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Speaker 1: traction is now featured line sold to many many Macy's

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Speaker 1: customers across the world and on Macy's dot com. She

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Speaker 1: will be just the part I like about this whole interview.

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Speaker 1: She will be be portraying her mother, gospel legend Caring

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Speaker 1: Clark Shared and the Clark's Sisters biopic aired on Lifetime

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Speaker 1: in Please Welcome back to Money Making Commentation Kira Shield,

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Speaker 1: Thank you, Hi, how are you? Yeah? A lot of

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Speaker 1: talk about you then if I brought you up, well,

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Speaker 1: thank you. But let let's talk about that clothing line first,

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Speaker 1: you know, because we talked about it last year and

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Speaker 1: it was doing good. What we in any new lines

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Speaker 1: that you're dropping? Its expanded, Let's talk about that first.

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Speaker 1: This is a plus list plus size clothing line that's

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Speaker 1: available on Macy's dot com and in stores. Correct. Uh no,

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Speaker 1: Actually it's all just online at mabe dot com and

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Speaker 1: you can type in eleven sixty. Um it's uh, the

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Speaker 1: word eleven and then the number six zero. It's inspired

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Speaker 1: by my mother, it's her birthday, and um, it is

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Speaker 1: a line for curvy women. Uh, and we're just working

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Speaker 1: to provide them with quality garments and styles that are

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Speaker 1: fashioned forward, uh, just allowing them to pop and stand out.

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Speaker 1: But we really designed with the curby woman in mind. Um,

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Speaker 1: whether it's the part that we try to you know,

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Speaker 1: kind of camel lidge, not necessarily high, but sometimes we've

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Speaker 1: got a lot of juice and we want to be

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Speaker 1: careful how we give the juice. So that's what we're doing.

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Speaker 1: We're just designing for curvy women. And it's on it's

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Speaker 1: available at Macy's dot com as well as my eleven

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Speaker 1: sixty dot com and it's doing really well and I'm

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Speaker 1: hoping to expand it a lot more in the future.

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Speaker 1: How do you market How do you market? I know

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Speaker 1: you're doing it on this show. Do you just market

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Speaker 1: on your social media? Do you model your clothes or

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Speaker 1: your social media? How do you get the word out

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Speaker 1: about the clothe line? You know? So I definitely have

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Speaker 1: been using my UM social media. We're definitely kind of

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Speaker 1: working now on adding public relations or pr UM to

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Speaker 1: the marketing strategy that we do, but we basically seek

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Speaker 1: those opportunities. We look at our customers. Now we're studying

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Speaker 1: the occupations of our customers to not just go to

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Speaker 1: like plus size events or UM where the plus size

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Speaker 1: community is. We're trying to now go to where that

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Speaker 1: woman is directly to do direct marketing, whether it is

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Speaker 1: going to UM you know, expos that maybe their jobs

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Speaker 1: are putting on and considering that there are other women

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Speaker 1: that may be in their fields that are working there.

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Speaker 1: We're also doing the whole saturating the plus size market,

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Speaker 1: so finding those areas of like UM body positivity and

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Speaker 1: going to events like Curbie con or Essence fast UM

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Speaker 1: and not just like I said, not just trying to

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Speaker 1: go to the plus size UM events, but trying to

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Speaker 1: just find where the customer is so that we can

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Speaker 1: grow the customer base as well as create some sort

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Speaker 1: of customer retention. Just constantly saying that we're doing something

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Speaker 1: new and fresh and um, like we did say, digital

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Speaker 1: influencers on social media, that's a big thing. So you

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Speaker 1: have YouTubers now and you have people who are posting

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Speaker 1: on social media, so we use them as well. Um.

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Speaker 1: Sometimes that can be a bit um expensive, but these

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Speaker 1: are the sacrifices that we have to make. Obviously, and

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Speaker 1: I'm sure a lot of us know that that we're

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Speaker 1: listening because are here to make money, but there are

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Speaker 1: parts of investments that or a sacrifice that we have

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Speaker 1: to make and it has a lot to do with

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Speaker 1: the investment. So that's how we're marketing digital influencers, UM,

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Speaker 1: going to the different events, even the e marketing as

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Speaker 1: far as like the blasts and stuff, trying to live

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Speaker 1: in their emails but not getting on their nerves. Just

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Speaker 1: to stay in their face. Um as the old folks

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Speaker 1: used to say, out of stop, out of sight, out

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Speaker 1: of mind, and we try to just keep it in

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Speaker 1: their face and showing different ways of how it can

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Speaker 1: be styled. And that's pretty much how we're doing, we're

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Speaker 1: really trying to get back to into the Facebook way

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Speaker 1: of marketing asself and UM, that's pretty much it. Now. Well,

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Speaker 1: I'm gonna that you had a lot to say, and

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Speaker 1: I'm telling I'm excited because I knows that you engage

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Speaker 1: in your brand. Because if you you laid out a

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Speaker 1: plan of how you now, what I didn't hear was

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Speaker 1: how are you posting any like six excepton uh clips

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Speaker 1: of you mob styling in your clothes on your Instagram account?

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Speaker 1: What you doing? Because I know that you've been engaged

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Speaker 1: personally into your brand will definitely make it skyrock skyrocket

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Speaker 1: even more. Yes, definitely, So actually I am doing that.

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Speaker 1: But what I have learned is that my demographic, as

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Speaker 1: far as my listeners and fan base, UM, A lot

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Speaker 1: of them, I wouldn't say, maybe half of them, um,

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Speaker 1: are easier to purchase the price points that eleven sixty

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Speaker 1: has to offer because right now we're being manufactured out

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Speaker 1: of career, so the labor costs are hired. So some

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Speaker 1: to some people in my music stand base, they're saying

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Speaker 1: that those prices are higher. I have to go to

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Speaker 1: the working woman. Um. And while I am always wearing

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Speaker 1: eleven sixty and often wearing it at different events or

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Speaker 1: when I'm doing my performances or making appearances. It's who

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Speaker 1: am I in front of, So really trying to just

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Speaker 1: be smart. UM. When I am marketing and being the

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Speaker 1: face of the brand UM, which I do, I wear

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Speaker 1: a lot of it. And UM, I too try to

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Speaker 1: not seem like it's just all eleven sixty. Obviously, Y,

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Speaker 1: I'm a woman, so I'm a consumer of many things,

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Speaker 1: so I try to make it as a organic as

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Speaker 1: possible as well. But my demographic is younger, so they're

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Speaker 1: more some of them are more into the Forever twenty

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Speaker 1: one prices or the H and M prices where eleven

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Speaker 1: sixty is now the Northstrom price and sometimes even Lazara price.

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Speaker 1: But it's it's not a culture price, but it's like

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Speaker 1: the happy medium of culture and contemporary UM. And again,

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Speaker 1: you literally are paying as a curvy woman for something

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Speaker 1: that is comfortable as well as you don't have to

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Speaker 1: over accessorize, and you're also able to just wear and

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Speaker 1: put on your clothes and not for like I have to,

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Speaker 1: you know, add this to it, but I can be comfortable.

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Speaker 1: This covers this part of my body. UM. And It's not,

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Speaker 1: you know, to shame your body or anything like that,

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Speaker 1: but as curvy women, there are some parts of ourselves

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Speaker 1: and were like, I want to keep that from my husband,

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Speaker 1: you know, so that kind of thing, but we do. Um,

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Speaker 1: I do wear a lot of the clothes, but I

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Speaker 1: have to be considered of my demographic. So just trying

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Speaker 1: to be very mighty strategic in it all. Well, I'm

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Speaker 1: telling you something. You are an entrepreneur now, I'm days

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Speaker 1: you are. Now let me ask you this. Your engagement

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Speaker 1: have you because that's saying you aren't involved as much

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Speaker 1: in the past, but you seem to be really focused

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Speaker 1: in developing your brand and very hands on and in

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Speaker 1: the marketing and and who is supposed to be appealing

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Speaker 1: to It. Was that a shift or you've always uh,

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Speaker 1: you just decided to just step up or not and

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Speaker 1: in building your brain personally. I'm sorry, time you broke

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Speaker 1: up a bit. Okay, cool. You know what I'm saying

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Speaker 1: is that I've noticed that in this conversation we have

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Speaker 1: in today, you're very very detailed and very very aware

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Speaker 1: of your brand and who you're talking to. And the

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Speaker 1: interview previously about this it wasn't as detail. It is

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Speaker 1: now are you Have you made a conscious effort to

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Speaker 1: just say, hey, I'm involved is by product, I'm gonna

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Speaker 1: have control of it absolutely, m I'm I'm really try

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Speaker 1: not to take on things just for the sake of money.

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Speaker 1: I really try to be you know, thoughtful and mindful

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Speaker 1: in it so that I don't get lost in the

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Speaker 1: sauce and I'm only doing things for the money, but

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Speaker 1: I have a passion and a purpose in it. And um,

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Speaker 1: I'm a Kurby woman, so I know what I look

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Speaker 1: for as a consumer. And I was always the same

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Speaker 1: thing with singing. I was a listener before I was

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Speaker 1: an artist, and as well as with the clothing line,

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Speaker 1: I was a consumer before I was a designer. And

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Speaker 1: so I try to keep in mind to make sure

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Speaker 1: you have your heart or a passion at the center

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Speaker 1: of whatever I do, so that I don't get you know,

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Speaker 1: just driven by the dollar. And I think that that

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Speaker 1: makes it all the difference, which is how some of

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Speaker 1: us get caught up into working jobs that we don't

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Speaker 1: really want to work and when it's time for us

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Speaker 1: to give a certain kind of service, were unsuccessful at

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Speaker 1: that or we're not giving our best in that that

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Speaker 1: work of service. So you know, we just kind of

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Speaker 1: failed there, and so I am very involved to answer

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Speaker 1: your questions, to respond to what you're saying. I try

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Speaker 1: to be very involved. I try to have my hands

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Speaker 1: on UM. I am teachable though I like to learn

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Speaker 1: earned and I don't like to think that I have

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Speaker 1: all the answers. So I'm trying to build my team

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Speaker 1: UM to to you know, compliment the company overall, but

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Speaker 1: at the same time to also be different and to

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Speaker 1: give what I've been looking for as a consumer. So yes,

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Speaker 1: the answers have changed, and yes I am very handling.

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Speaker 1: You are very handling. I love it. I love it.

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Speaker 1: We're gonna come right back with more care shared. Uh

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Speaker 1: she's talking about her love right now. Eleven sixty. We're

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Speaker 1: gonna come back and talk about the new movie or lifetime.

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Speaker 1: We're gonna talk about the Twin the nine, team McDonald,

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Speaker 1: Inspiration Celebration, Inspiration Celebration, Gospel Tour, and uh a lot

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Speaker 1: more things because you know a girl could talk. Now,

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Speaker 1: she's talking up a storm and I'm listening because I

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Speaker 1: got listeners who want to hear, and she's hitting the

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Speaker 1: market share that I want to be heard. More money

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Speaker 1: making conversations. This is awesome. Hi, this with Sean McDonald.

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Speaker 1: You're listening to money making conversation on the phone. Is

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Speaker 1: a good friend of mine is back on the show.

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Speaker 1: With the first break, we talked a lot about her

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Speaker 1: clothing line, which is for curvy women eleven sixty and

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Speaker 1: this this break, we want to talk more about, uh,

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Speaker 1: the tour that you're on, the singing that basically is

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Speaker 1: the reason we are we we are able to have

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Speaker 1: a social media following, the reason we all have a

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Speaker 1: develop a brand and become an entrepreneurship is because you're

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Speaker 1: singing tell us about You're part of the twenty eight

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Speaker 1: teen McDonald's Inspiration Celebration Gospel tour. UM. This is your

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Speaker 1: first time doing that tour here no UM. I did

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Speaker 1: a year ago UM and they've revamped it a few times,

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Speaker 1: but I didn't when I get my first solo record.

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Speaker 1: But I'm really excited to be a part of it.

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Speaker 1: It's been a blast. The first opening night was in

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Speaker 1: Chicago and I was completely blown away at how the

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Speaker 1: people had come out. So it's been a lot of fun.

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Speaker 1: And when you do tools like that, are you able

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Speaker 1: to like, uh, you know, be able to take your

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Speaker 1: Curby fashion line out there just to model it or

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Speaker 1: or just clear about the music and not any entrepreneurship. No,

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Speaker 1: I um, I take it out there with me. I

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Speaker 1: usually try and take everything that I'm doing here as

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Speaker 1: a brand. Um, everything is out there with me, and

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Speaker 1: we do it at our table when I do like

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Speaker 1: to meet and greed or when we do merchandise. So

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Speaker 1: you just you just just a many many marketing machine

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Speaker 1: out there. You're selling stuff, You're working on your brand.

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Speaker 1: And how what is your team like nowadays? When you

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Speaker 1: when you own the road, Well, it depends on what

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Speaker 1: the budget allows obviously, because sometimes I'll have like a

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Speaker 1: small track date or something, or I'll have a major

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Speaker 1: track date and usually we just have like volunteers to

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Speaker 1: assist and I'll travel with an assistant or a road manager.

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Speaker 1: But the team is more so in house and they

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Speaker 1: are basically managing the day to day operations um in

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Speaker 1: the office and sometimes little chap to travel with like

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Speaker 1: five of us. But I try not to go in

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Speaker 1: really major unless we're doing like a tour, then that's

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Speaker 1: that's complete. Were different, so that our depends awesome. Now

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Speaker 1: what do you say volunteers? Do you do you get

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Speaker 1: your volunteers through your social media or through your church contacts.

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Speaker 1: How do you are how from your fan club? How

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Speaker 1: do the volunteers work for you at your various stops

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Speaker 1: along the way. Usually I am booking them through church

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Speaker 1: contact and mechanic. It depends on you know, how we're

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Speaker 1: booking it, but usually it's through church contact. Sometimes We're

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Speaker 1: um doing it through social media and I'm reaching out

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Speaker 1: to people or I also have a sister mentorship program

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Speaker 1: and a lot of the sisters are a bit spread out,

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Speaker 1: so sometimes we'll check on them and say, hey, can

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Speaker 1: you come to this day and assistance with this. UM.

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Speaker 1: It's almost like our little personal sorority. But that is

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Speaker 1: another way we kind of seek volunteers as well. Well.

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Speaker 1: It's two things I want to I'll be I have

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Speaker 1: to talk about before we leave. I know I don't

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Speaker 1: play the music on the show, but I definitely supported

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Speaker 1: my social media. You have a new single coming out

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Speaker 1: May Tense in partnership with r C a inspiration r

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Speaker 1: C Inspiration called Don't Judge Me. Tell about that single

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Speaker 1: and why is it important for us to listen to

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Speaker 1: this single? UM, It's important to listen to this single

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Speaker 1: because it's super fun. It's a great song for the summer.

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Speaker 1: And um, we're in this way now where we're basically

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Speaker 1: just you know, saying only who you are these free

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Speaker 1: and figure it out. You know, of course, do things

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Speaker 1: with the will of the Lord or in alignment with

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Speaker 1: the will of the Lord, and um, surround yourself with

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Speaker 1: people that will allow you to have fun. I think

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Speaker 1: that sometimes we take scriptures out of context and we

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Speaker 1: just throw them at each other, but we're not really

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Speaker 1: allowing people to do some soul searching and get answers

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Speaker 1: from and you know, from their walk with the Lord

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Speaker 1: or with their friends. And sometimes that takes people not

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Speaker 1: judging them, like not you're not giving your opinion. But

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Speaker 1: I mean now I will say given truth because it

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Speaker 1: says the truth will set you free. Um. And then

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Speaker 1: it also talks about in the multitude of council their safety.

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Speaker 1: So it's just you know, knowing how to give people

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Speaker 1: the love. But it's a free song, it's fun, it's vibrant.

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Speaker 1: And then with all of the you know, sometimes feedback,

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Speaker 1: it can be negative feedback that we often get when

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Speaker 1: I post things on social media. People are quick to

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Speaker 1: judge and it's like well, you don't even know what

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Speaker 1: my personal life is like, and I don't know what

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Speaker 1: yours is like. A lot of people hide behind profiles

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Speaker 1: and start feel like you lose touch um and we

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Speaker 1: use that to our advantage. And so the song is

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Speaker 1: basically saying, don't judge me. There are some things that

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Speaker 1: I do, there are some things that I come from,

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Speaker 1: some poor decisions that I have made, but don't judge me.

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Speaker 1: Allow me to be free and to walk forward. That's

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Speaker 1: why I really love your line, your clothing line. I'm

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Speaker 1: gonna go back there for me. And because of the

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Speaker 1: fact that you know, curvy women or plus side women

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Speaker 1: can be judged. People say they should dress a certain way,

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Speaker 1: look a certain way that they can't have. They can't

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Speaker 1: be as they say sexy are are look good? So

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Speaker 1: so that's that's what basically what you're saying, and don't

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Speaker 1: judge me. People make decisions on how you should look,

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Speaker 1: how you should talk, how you should walk, and that's

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Speaker 1: what the purpose. Are you gonna have a video associated

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Speaker 1: with the song, Yes, absolutely, and it's super fun and vibrant.

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Speaker 1: It actually connects with what happened to me. If you

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Speaker 1: I think it was just went only a year or

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Speaker 1: two ago with the my weig falling off, and um,

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Speaker 1: I'm basically just saying, you know, don't judge me, and

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Speaker 1: so you kind of have that right. Well, it's really fun,

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Speaker 1: but you will see that. I don't want to give

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Speaker 1: too much away, but it's a lot of fun. Okay,

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Speaker 1: now now we made that shift. Now video. Now we

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Speaker 1: got to go over to this Lifetime movie about the

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Speaker 1: Clark's sister's biopic were you will be portraying your mother

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Speaker 1: gospel legend Claire Karen Clark share. Now, tell me about

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Speaker 1: did your audition for the rule? I absolutely for the role.

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Speaker 1: M So, what what did you have that the other

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Speaker 1: actresses didn't have? What insight did you have? Well? I

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Speaker 1: didn't see what Well obviously had a lot more insight

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Speaker 1: my mom. She is, uh, the woman who broke me

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Speaker 1: into this world. I wasn't able to see the auditions

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Speaker 1: of the other actors, but I will say for me,

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Speaker 1: it was very special. Um, I was really nervous about

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Speaker 1: it and I put my best foot forward, and it's

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Speaker 1: really special to me. Like while it is a great

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Speaker 1: opportunity and I'm so thankful for it and just blessed

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Speaker 1: that the Lord would even allow me to have you know, uh,

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Speaker 1: the opportunity to be on such platform like with Lifetime

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Speaker 1: and so forth. But to me, it's even special. It's

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Speaker 1: beyond the world and it's beyond the platform. This is

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Speaker 1: me delivering from my mom to tell her story again

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Speaker 1: and so that she can see before her eyes, this

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Speaker 1: is what you've done, and to really applaud yourself for

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Speaker 1: what you have experienced and how you maintain your grace

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Speaker 1: as well as your timelessness, um, as a mother, a wife,

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Speaker 1: artist and as a public figure. UM. So I'm it's

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Speaker 1: really sensitive for me. It's it's I hold it dear

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Speaker 1: to my heart. And UM, I hope that she's brought

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Speaker 1: to tears with just the delivery and seeing that, Wow,

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Speaker 1: you know, I'm able to see myself again, um, and

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Speaker 1: I hope that it's the way of me pay ain't

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Speaker 1: homage to her. So it's really special for me, and

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Speaker 1: it was a lot of fun. I can't wait for

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Speaker 1: you all to see it because hearing their story and

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Speaker 1: them you know, being open and transparent about what has

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Speaker 1: happened through the years, as well as just even acknowledging

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Speaker 1: or noticing their accomplishment by just speaking the name of

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Speaker 1: Jesus through love music stage. It was just it's just powerful.

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Speaker 1: So I can't make it for you are to see it? Okay,

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Speaker 1: where did you so? I'm assuming where you're talking that

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Speaker 1: you've already shot the project. Yes we have, Okay, what

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Speaker 1: did Where was this shot at? Um? It was shot

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Speaker 1: at and I think we were in Canada, right, Okay? Cool? Okay, cool?

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Speaker 1: And now did you anything surprised you in the movie?

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Speaker 1: Any information you didn't know about your mom or your

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Speaker 1: or your aunt. And it was just really engaging where

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Speaker 1: they only set that you you know, did they Did

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Speaker 1: you go to them for thoughts, inspiration, character development? I did? Definitely.

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Speaker 1: I basically stays on. UM. I kept asking my mom questions.

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Speaker 1: I slept with her in my ears, UM, I listened

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Speaker 1: to her music. UM. I was listening to the performances

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Speaker 1: literally like just going to sleep with her, watching videos

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Speaker 1: that were already in my phone of her, just to

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Speaker 1: follow and watch her mannerisms and just to study her. UM.

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Speaker 1: They were on set and they did have some interaction. UM.

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Speaker 1: And it's a lot more. I don't want to give

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Speaker 1: too much because I don't think I'm released too, but

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Speaker 1: I'm giving you a huge precursor of everything. But yes,

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Speaker 1: it was a very interactive Mond conversation. See, I'm gonna

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Speaker 1: ask questions that the average person wouldn't know because I'm

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Speaker 1: a producer. But let me, you said, said she does

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Speaker 1: a little up you said, it's little habits. What was

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Speaker 1: one habit that you can tell me that your mom

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Speaker 1: does or dead that you make sure you included in

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Speaker 1: the movie. She's very soft spoken, but when she speaks,

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Speaker 1: it's she comes with power. Um. And so that's not

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Speaker 1: an easy thing to embrace because I am the opposite

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Speaker 1: of my mom. I am a little bit more um

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Speaker 1: bolsterous if that If that makes sense, I don't even

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Speaker 1: know if that's the worry. But I talked a little

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Speaker 1: more than my mom. Um, So I had to practice

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Speaker 1: being quiet, and I love practicing that. And if now

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Speaker 1: even a like skill that I would like to embrace

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Speaker 1: a bit more. Um. But I noticed that that she

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Speaker 1: does that she speaks um. She speaks a little, like

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Speaker 1: very little. But even when she hits the stage, just

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Speaker 1: like whoa, you're a completely different person. So I really

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00:20:35,960 --> 00:20:38,679
Speaker 1: tried to portray that. Again, I want to thank for

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Speaker 1: Kira for coming on the show, great time. As always,

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00:20:42,200 --> 00:20:44,080
Speaker 1: she has a clothing line that you can get on

399
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Speaker 1: your Love and sixty. It's on Macy's dot com, Real popular,

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Speaker 1: and I just love how she's taking control of her brand.

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00:20:50,040 --> 00:20:53,560
Speaker 1: And more importantly, on May tenth, Uh Don't Judge Me,

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00:20:53,680 --> 00:20:56,920
Speaker 1: will being oward in partnership with CAREW Records and r

403
00:20:56,960 --> 00:21:00,280
Speaker 1: C A inspiration and she'll be playing her mom in

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00:21:00,359 --> 00:21:03,640
Speaker 1: a new bio pick production is rap shot in Canada

405
00:21:04,080 --> 00:21:07,520
Speaker 1: on Lifetime in Please come back on My show and

406
00:21:07,560 --> 00:21:09,959
Speaker 1: please give me the information. Start to make sure that

407
00:21:10,000 --> 00:21:13,120
Speaker 1: I post on my social media the single Don't Judge Me.

408
00:21:15,840 --> 00:21:18,720
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