1 00:00:04,960 --> 00:00:06,519 Speaker 1: Welcome to Money Making Conversations. 2 00:00:06,600 --> 00:00:08,400 Speaker 2: It's the show that she is the secrets of success 3 00:00:08,440 --> 00:00:11,960 Speaker 2: experience firsthand by marketing and branding expert Rashan McDonald. I 4 00:00:12,000 --> 00:00:14,320 Speaker 2: will know he's giving me advice on many occasions. 5 00:00:14,320 --> 00:00:14,880 Speaker 1: In in case you. 6 00:00:14,800 --> 00:00:18,239 Speaker 2: Didn't notice, I'm not broke, you know, he'll be interviewing 7 00:00:18,280 --> 00:00:21,440 Speaker 2: celebrity CEOs, entrepreneurs and industry decision makers. 8 00:00:21,440 --> 00:00:23,439 Speaker 1: It's what he likes to do, it's what he likes 9 00:00:23,440 --> 00:00:23,920 Speaker 1: to share. 10 00:00:24,320 --> 00:00:27,280 Speaker 2: Now it's time to hear from my man, Rashan McDonald 11 00:00:27,440 --> 00:00:28,720 Speaker 2: money Making Conversations. 12 00:00:28,920 --> 00:00:29,360 Speaker 3: Here we go. 13 00:00:30,600 --> 00:00:33,200 Speaker 4: I'm Rashan McDonald and I host this weekly money making 14 00:00:33,200 --> 00:00:34,600 Speaker 4: conversation Masterclast show. 15 00:00:35,040 --> 00:00:38,000 Speaker 1: Interviews and information that this show provides off for everyone. 16 00:00:38,360 --> 00:00:40,800 Speaker 4: It's time to stop reading other people's success stories and 17 00:00:40,840 --> 00:00:41,800 Speaker 4: start living your own. 18 00:00:42,320 --> 00:00:43,080 Speaker 1: My guess is. 19 00:00:43,200 --> 00:00:46,519 Speaker 4: Doctor Stephen Williams is a Board certified plastic surgery in 20 00:00:46,600 --> 00:00:48,760 Speaker 4: practice in the San Francisco area at Tri. 21 00:00:48,840 --> 00:00:50,239 Speaker 1: Ballet Plastic Surgery. 22 00:00:50,680 --> 00:00:54,120 Speaker 4: He specialized in cosmetic face, body and bretschwork. He is 23 00:00:54,160 --> 00:00:57,360 Speaker 4: the leader in body contour with techniques like minimal pain, 24 00:00:57,480 --> 00:01:02,720 Speaker 4: tommy tucks and fat transfer to enhanced patient curves including hips, buddocks, 25 00:01:02,720 --> 00:01:06,080 Speaker 4: and breads. Doctor Steve Williams is a passionate plastic surgery 26 00:01:06,120 --> 00:01:09,360 Speaker 4: professional with a decade of hands on expertise in plastic 27 00:01:09,440 --> 00:01:12,679 Speaker 4: and reconstruction surgery. He is the first African American President 28 00:01:12,720 --> 00:01:16,800 Speaker 4: elect of the American Society of Plastic Surgery. Doctor Merritives 29 00:01:16,800 --> 00:01:18,839 Speaker 4: will be taking it on or on later this year. 30 00:01:19,160 --> 00:01:22,720 Speaker 4: Please welcome the Money Making Conversation Mastic Class, Doctor Steph Williams. 31 00:01:22,760 --> 00:01:25,520 Speaker 5: How you doing, sir, I'm very well. Thank you so 32 00:01:25,600 --> 00:01:28,160 Speaker 5: much for having me on, and it's an honor to 33 00:01:28,160 --> 00:01:28,520 Speaker 5: be here. 34 00:01:28,640 --> 00:01:32,120 Speaker 1: I appreciate that. So you're on the West coast, Yes, sir, 35 00:01:32,840 --> 00:01:33,800 Speaker 1: tell us a little history. 36 00:01:34,480 --> 00:01:38,640 Speaker 4: You know, usually suddenly become a plastic surgery What inspired you? 37 00:01:38,720 --> 00:01:40,000 Speaker 1: Because I tell you little history of me. 38 00:01:40,640 --> 00:01:43,960 Speaker 4: I made my name as a stand up comedian, as 39 00:01:44,000 --> 00:01:47,160 Speaker 4: a sitcom writer, but my degree is in mathematics, so 40 00:01:47,680 --> 00:01:49,560 Speaker 4: I didn't even think about doing this direction. 41 00:01:50,000 --> 00:01:51,720 Speaker 1: What got you in this area? 42 00:01:53,040 --> 00:01:54,680 Speaker 3: Yeah, so it's a great question. 43 00:01:55,760 --> 00:01:59,080 Speaker 5: As everyone knows, physicians, we start kind of at an 44 00:01:59,120 --> 00:01:59,600 Speaker 5: early age. 45 00:01:59,640 --> 00:02:01,440 Speaker 3: There's a lot of training, there's a lot of schooling. 46 00:02:01,920 --> 00:02:05,000 Speaker 5: We essentially give up our twenties to kind of achieve, 47 00:02:05,240 --> 00:02:07,600 Speaker 5: you know, what we want to do, and my father 48 00:02:07,760 --> 00:02:10,280 Speaker 5: was actually a physician. My mom was a school teacher 49 00:02:10,280 --> 00:02:16,639 Speaker 5: and my dad was a physician, and he kind of imbued. 50 00:02:17,160 --> 00:02:21,600 Speaker 5: Both my parents imbued that importance of achievement and success 51 00:02:21,639 --> 00:02:23,920 Speaker 5: and striving. So I owe a lot to my family. 52 00:02:25,240 --> 00:02:28,800 Speaker 5: You know, throughout my education, my undergrad years in medical school, 53 00:02:29,280 --> 00:02:32,200 Speaker 5: I met some very inspiring plastic surgeons and decided that 54 00:02:32,240 --> 00:02:33,480 Speaker 5: was something that really appealed to me. 55 00:02:34,240 --> 00:02:37,240 Speaker 4: Right, you know, but plastic surgery. You know, like I said, 56 00:02:38,280 --> 00:02:41,080 Speaker 4: you already mentioned your father was in the medical profession, 57 00:02:41,400 --> 00:02:42,720 Speaker 4: But why plastic surgery? 58 00:02:43,880 --> 00:02:46,919 Speaker 5: Yeah, And so I think most doctors, the way they 59 00:02:47,080 --> 00:02:49,680 Speaker 5: choose what they're going to do is they really find 60 00:02:50,280 --> 00:02:54,080 Speaker 5: people that they respect, people that they look up to, 61 00:02:54,200 --> 00:02:57,480 Speaker 5: people that they see themselves in. And that process usually 62 00:02:57,520 --> 00:03:01,920 Speaker 5: happens in medical school, and that allows people to identify 63 00:03:02,000 --> 00:03:03,040 Speaker 5: the direction they want to go. 64 00:03:03,320 --> 00:03:04,880 Speaker 3: Plastic surgery. 65 00:03:06,000 --> 00:03:11,760 Speaker 5: Was really one of those things that allowed physicians to 66 00:03:12,000 --> 00:03:15,800 Speaker 5: treat almost every age of patient, for almost every element. 67 00:03:16,240 --> 00:03:18,160 Speaker 5: And when we think about plastic surgery, we think about 68 00:03:18,160 --> 00:03:20,720 Speaker 5: the cosmetic side, but plastic surgery is really a lot 69 00:03:20,800 --> 00:03:27,040 Speaker 5: more than that. There's cancer reconstructions, there's congenital reconstructions, reconstructions. 70 00:03:27,560 --> 00:03:29,640 Speaker 4: Because I think what you were saying to me, ra Sean, 71 00:03:29,760 --> 00:03:32,840 Speaker 4: is that we get caught up in the hype, especially 72 00:03:32,880 --> 00:03:36,760 Speaker 4: the Hollywood type of so many people making these physical changes. 73 00:03:36,800 --> 00:03:42,200 Speaker 4: But beyond that being depopularized version of what plastic surgery 74 00:03:42,760 --> 00:03:46,040 Speaker 4: your role is far more reaching to the general community. 75 00:03:46,120 --> 00:03:49,480 Speaker 5: Correct, Absolutely, I think that there's two ways to look 76 00:03:49,520 --> 00:03:54,320 Speaker 5: at it. Plastic surgery can help children with congenital defects 77 00:03:54,480 --> 00:03:58,160 Speaker 5: and can help people who have injured their hands or 78 00:03:58,200 --> 00:04:01,960 Speaker 5: have had breast cancer, and so really we're trained to 79 00:04:02,160 --> 00:04:04,600 Speaker 5: operate on all parts of the body and deal. 80 00:04:04,360 --> 00:04:05,760 Speaker 3: With multitude of issues. 81 00:04:06,200 --> 00:04:08,560 Speaker 5: But the other thing about cosmetic surgery, which I think 82 00:04:08,600 --> 00:04:11,440 Speaker 5: people are being to recognize, is it really is part 83 00:04:11,600 --> 00:04:16,000 Speaker 5: of one's healing in one's whole self because being able 84 00:04:16,080 --> 00:04:19,279 Speaker 5: to look on the outside the way you feel on 85 00:04:19,320 --> 00:04:22,880 Speaker 5: the inside is an important part of self identity and 86 00:04:22,920 --> 00:04:24,440 Speaker 5: being able to direct your life. 87 00:04:24,760 --> 00:04:24,960 Speaker 1: Well. 88 00:04:25,720 --> 00:04:28,279 Speaker 4: Really interesting because you really just educated me right there 89 00:04:28,360 --> 00:04:31,760 Speaker 4: because of the fact that about the role and the 90 00:04:31,839 --> 00:04:35,800 Speaker 4: perception of what a plastic surgeon does. Because we're so 91 00:04:35,880 --> 00:04:40,080 Speaker 4: inundated with whether there's social media, where there's people magazine, 92 00:04:40,240 --> 00:04:45,160 Speaker 4: where's ETV or entertainment tonight about people who have want 93 00:04:45,200 --> 00:04:48,720 Speaker 4: to look like a Kim Kardashian or somebody who has 94 00:04:48,960 --> 00:04:52,719 Speaker 4: done multiple surgeries that they don't, I mean plastic surgeries, 95 00:04:52,760 --> 00:04:55,919 Speaker 4: they don't look like themselves. Do you Are you annoyed 96 00:04:55,960 --> 00:04:57,920 Speaker 4: by that, doctor Stephen Williams. 97 00:04:58,520 --> 00:05:01,680 Speaker 5: Well, I do think that the public pays attention to 98 00:05:01,720 --> 00:05:05,599 Speaker 5: the things that are, you know, salacious and scandalous, and 99 00:05:05,640 --> 00:05:07,840 Speaker 5: that's that's a little bit of media and that's kind 100 00:05:07,880 --> 00:05:09,920 Speaker 5: of a little bit of natural human instinct to pay 101 00:05:09,920 --> 00:05:13,800 Speaker 5: attention to those things that you know are shocking, and 102 00:05:13,960 --> 00:05:17,479 Speaker 5: definitely social media feeds upon that a little bit. But 103 00:05:17,560 --> 00:05:20,800 Speaker 5: I think it's important to recognize that plastic surgeons, a 104 00:05:20,800 --> 00:05:23,719 Speaker 5: good plastic surgeon is a physician first, and that means 105 00:05:23,760 --> 00:05:27,920 Speaker 5: that we address all elements of patient's health and patients care, 106 00:05:28,360 --> 00:05:30,239 Speaker 5: and it means that we have to listen to our patients, 107 00:05:30,240 --> 00:05:33,719 Speaker 5: whether it's I had breast cancer and I need breast reconstruction, 108 00:05:34,960 --> 00:05:38,080 Speaker 5: or it's you know, I just don't feel like myself 109 00:05:38,160 --> 00:05:40,520 Speaker 5: and I want to be I want my outside to 110 00:05:40,560 --> 00:05:41,800 Speaker 5: look the way I feel inside. 111 00:05:41,880 --> 00:05:44,159 Speaker 3: Both are are very very important. 112 00:05:43,680 --> 00:05:45,839 Speaker 5: Parts, and it gets a little bit away from the 113 00:05:45,920 --> 00:05:50,039 Speaker 5: drama of you know, I want to look like a Kardashian. 114 00:05:49,640 --> 00:05:52,160 Speaker 1: Right, because that does dominate. Like I said, we do. 115 00:05:52,240 --> 00:05:55,280 Speaker 4: We deal with a world of you know, digital hits, 116 00:05:55,560 --> 00:05:58,520 Speaker 4: engagement at people. 117 00:05:59,560 --> 00:06:02,640 Speaker 1: There you go, but you know, let's. 118 00:06:02,440 --> 00:06:05,360 Speaker 4: Go to the reality of I'm an African American and 119 00:06:05,400 --> 00:06:07,760 Speaker 4: so my perception is that plast surgery is. 120 00:06:07,680 --> 00:06:08,400 Speaker 1: For white folks. 121 00:06:08,800 --> 00:06:13,599 Speaker 5: You know, yes, so you yes, So you have hit 122 00:06:13,680 --> 00:06:20,760 Speaker 5: on a very very important topic. Plastic surgery and social 123 00:06:20,800 --> 00:06:22,919 Speaker 5: media is bad in some ways, but social media. 124 00:06:22,760 --> 00:06:23,760 Speaker 3: Can be good in other ways. 125 00:06:23,800 --> 00:06:29,440 Speaker 5: Took plastic surgery has become much more accepted across the globe, 126 00:06:29,520 --> 00:06:36,760 Speaker 5: across all ethnicities, races, across men, women, transgendered. Plastic surgery 127 00:06:36,800 --> 00:06:42,360 Speaker 5: is really being seen as a tool now to align oneself, 128 00:06:42,480 --> 00:06:46,080 Speaker 5: to find interhealing, fulfillment, those types of things. Now that 129 00:06:46,080 --> 00:06:49,360 Speaker 5: doesn't mean that everyone should try to look a certain way, 130 00:06:49,640 --> 00:06:54,440 Speaker 5: but increasingly, especially in the African American community, there is 131 00:06:54,640 --> 00:06:59,080 Speaker 5: a recognition that this is something that you deserve, this 132 00:06:59,160 --> 00:07:02,600 Speaker 5: is something that you are a person of value, and 133 00:07:02,640 --> 00:07:06,920 Speaker 5: it's okay to seek this. I've had many many patients, 134 00:07:06,960 --> 00:07:10,800 Speaker 5: and I educated myself because I was shocked when I know, 135 00:07:10,960 --> 00:07:12,200 Speaker 5: I was shocked when I heard it too. 136 00:07:12,240 --> 00:07:14,560 Speaker 3: I had a patient say I didn't feel like I 137 00:07:14,600 --> 00:07:15,120 Speaker 3: deserved this. 138 00:07:15,880 --> 00:07:20,000 Speaker 5: I felt like I deserve to look like this because 139 00:07:20,040 --> 00:07:23,160 Speaker 5: of life choices I had made, or just because society 140 00:07:23,200 --> 00:07:26,160 Speaker 5: said you're not supposed to look the way you want 141 00:07:26,160 --> 00:07:30,200 Speaker 5: to look. And when I heard that, it really expanded 142 00:07:30,240 --> 00:07:33,920 Speaker 5: my mind that there really is this concept, especially in 143 00:07:34,000 --> 00:07:37,920 Speaker 5: African American culture, and especially among African American women, that 144 00:07:37,960 --> 00:07:41,320 Speaker 5: they don't deserve to look the way they want to look, 145 00:07:41,360 --> 00:07:43,360 Speaker 5: they don't deserve to feel the way they want to feel. 146 00:07:43,880 --> 00:07:46,120 Speaker 3: And that's something that I really want to change. 147 00:07:46,480 --> 00:07:49,480 Speaker 4: Well, you know, it's interesting because you know what, I 148 00:07:49,520 --> 00:07:52,280 Speaker 4: got to go to famous people to reference plastic surgery, 149 00:07:52,400 --> 00:07:56,240 Speaker 4: like sub k A. Fox was probably jumped out there 150 00:07:56,240 --> 00:07:59,800 Speaker 4: in the African American community as a person who publicized 151 00:08:00,440 --> 00:08:04,080 Speaker 4: plastic surgery, and I'll be frank, the black community was shocked. 152 00:08:04,080 --> 00:08:07,480 Speaker 4: I was like, Wow, she can actually do that, because 153 00:08:07,560 --> 00:08:10,720 Speaker 4: in my mind, I felt you would see scars. I 154 00:08:10,800 --> 00:08:14,200 Speaker 4: felt that we couldn't do those things. What led to 155 00:08:14,280 --> 00:08:18,400 Speaker 4: this being misinformed? I guess you would say what a 156 00:08:18,480 --> 00:08:20,960 Speaker 4: black person or a person of color and how we 157 00:08:20,960 --> 00:08:23,440 Speaker 4: could participate when it comes to plastic surgery. 158 00:08:24,000 --> 00:08:27,200 Speaker 5: Raseean, you're going deep today, I'll say that, you know, 159 00:08:27,320 --> 00:08:33,320 Speaker 5: it's that is an incredibly incredibly complicated, multifaceted question. You know, 160 00:08:34,120 --> 00:08:37,280 Speaker 5: that doesn't have one single answer. You know, part of 161 00:08:37,320 --> 00:08:41,920 Speaker 5: it probably is there's a disenfranchisement of African Americans in society, 162 00:08:41,920 --> 00:08:46,400 Speaker 5: and that's been part of American culture. There is kind 163 00:08:46,400 --> 00:08:51,920 Speaker 5: of this reinforcement that things that are associated with affluence 164 00:08:52,080 --> 00:08:56,120 Speaker 5: or success right that, you know, that isn't attainable or 165 00:08:56,120 --> 00:08:59,800 Speaker 5: accessible by our communities. The good thing is some of 166 00:08:59,840 --> 00:09:02,959 Speaker 5: the those stereotypes and some of that, some of those 167 00:09:03,000 --> 00:09:06,240 Speaker 5: barriers are beginning to fall away. And I think it's 168 00:09:06,280 --> 00:09:10,640 Speaker 5: discussions like this that are really helpful for everybody, not 169 00:09:10,679 --> 00:09:13,480 Speaker 5: just African Americans, but everybody to understand. 170 00:09:13,080 --> 00:09:17,920 Speaker 3: That they have a right to feel the way they 171 00:09:17,960 --> 00:09:18,640 Speaker 3: want to feel. 172 00:09:18,720 --> 00:09:22,960 Speaker 5: And your physical appearance is an incredibly incredibly important part 173 00:09:23,200 --> 00:09:26,480 Speaker 5: of your psyche and your emotional well being. 174 00:09:27,080 --> 00:09:30,040 Speaker 1: Right now, there age limits. 175 00:09:30,080 --> 00:09:33,959 Speaker 4: I'm assuming that one should consider I apologize. I just 176 00:09:34,000 --> 00:09:36,240 Speaker 4: think because we're talking a couple of things here. I'm 177 00:09:36,280 --> 00:09:41,200 Speaker 4: talking about, I guess, the Hollywood type, the physical, the visual, 178 00:09:41,720 --> 00:09:45,680 Speaker 4: the breast enhancement, the buttocks, the hips, the curves. 179 00:09:45,320 --> 00:09:48,079 Speaker 1: Of Tommy Tucks. And then there's also the side that you. 180 00:09:48,040 --> 00:09:53,079 Speaker 4: Said, Rashaan burns physical deformities, and so I want to 181 00:09:53,120 --> 00:09:55,719 Speaker 4: make sure that I'm talking really clean right now. I'm 182 00:09:55,720 --> 00:09:59,560 Speaker 4: just talking about the change because of the fact that 183 00:09:59,679 --> 00:10:02,319 Speaker 4: one say they look normal, they don't say why they 184 00:10:02,360 --> 00:10:05,960 Speaker 4: make a these adjustments physically and people being impacted. And 185 00:10:06,000 --> 00:10:09,920 Speaker 4: there's an age limit. Does teenagers be involved in this? 186 00:10:10,240 --> 00:10:13,640 Speaker 4: Are there restrictions? As a doctor? How do you move 187 00:10:13,679 --> 00:10:15,679 Speaker 4: forward with these decision makings? Doctor Wair? 188 00:10:15,880 --> 00:10:20,440 Speaker 5: Yeah, again, you're asking really really fantastic questions. You know, 189 00:10:20,520 --> 00:10:24,160 Speaker 5: there is when we're looking at patients, the first thing 190 00:10:24,200 --> 00:10:26,560 Speaker 5: is safety, and so we want to make sure that 191 00:10:26,600 --> 00:10:28,840 Speaker 5: someone is healthy enough for surgery. And it's not necessarily 192 00:10:28,840 --> 00:10:32,040 Speaker 5: a number we operate on all ages. It's really more 193 00:10:33,040 --> 00:10:35,160 Speaker 5: you know, what are your other medical problems? Is this 194 00:10:35,240 --> 00:10:38,520 Speaker 5: a safe procedure for you to undergo? But the second 195 00:10:38,520 --> 00:10:41,040 Speaker 5: thing that you hit upon is something that again is 196 00:10:41,160 --> 00:10:44,480 Speaker 5: really very much a hot topic right now, which is, 197 00:10:44,640 --> 00:10:47,880 Speaker 5: you know, how young is too young? And you know, 198 00:10:48,080 --> 00:10:53,520 Speaker 5: social media really is driving this pressure, especially for young girls, 199 00:10:53,520 --> 00:10:55,000 Speaker 5: that they have to look a certain way, that they 200 00:10:55,080 --> 00:10:57,640 Speaker 5: have to be a certain way to be successful, and 201 00:10:57,679 --> 00:11:01,360 Speaker 5: that is incredibly corrosive and can be harmful, and as 202 00:11:01,440 --> 00:11:05,880 Speaker 5: plastic surgeons, it's important that we recognize those negative influences 203 00:11:05,920 --> 00:11:09,120 Speaker 5: to make sure that we're protecting our patients, not in 204 00:11:09,120 --> 00:11:12,640 Speaker 5: a paternalistic way, but in an educational way to say, 205 00:11:12,880 --> 00:11:15,280 Speaker 5: you know, the things that you see on social media, 206 00:11:16,080 --> 00:11:20,400 Speaker 5: most of that isn't real, and let's talk about realistic expectations, 207 00:11:20,400 --> 00:11:22,559 Speaker 5: and let's talk about why you want to make changes 208 00:11:24,000 --> 00:11:27,600 Speaker 5: in my own personal practice, I'm very very hesitant about 209 00:11:27,640 --> 00:11:32,240 Speaker 5: operating on people who are emotionally still in a growth place. 210 00:11:32,480 --> 00:11:34,440 Speaker 3: And that's a nice way of saying maybe a little 211 00:11:34,440 --> 00:11:35,120 Speaker 3: bit immature. 212 00:11:35,640 --> 00:11:37,560 Speaker 5: And the reason why is because you want to make 213 00:11:37,600 --> 00:11:40,240 Speaker 5: sure people are making these decisions for the right reasons. 214 00:11:40,640 --> 00:11:43,280 Speaker 5: It's empowering and it's something that we want people to do, 215 00:11:43,320 --> 00:11:45,800 Speaker 5: but we want to make sure that it's for the 216 00:11:45,920 --> 00:11:46,720 Speaker 5: right reasons. 217 00:11:47,679 --> 00:11:50,640 Speaker 6: Please don't go anywhere. We'll be right back with more 218 00:11:50,679 --> 00:11:57,560 Speaker 6: money Making Conversations, masterclass. Let me tell you about the 219 00:11:57,600 --> 00:12:01,720 Speaker 6: host of money Making Conversations. I'm McDonald. He's a social 220 00:12:01,760 --> 00:12:05,120 Speaker 6: media influencer. Eighty percent of his one million plus social 221 00:12:05,160 --> 00:12:09,000 Speaker 6: media followers or female. Rushan's a two time Emmy Award winner, 222 00:12:09,120 --> 00:12:13,520 Speaker 6: three time n DOUBLEACP Image Award winner, sitcom writer, stand 223 00:12:13,600 --> 00:12:17,080 Speaker 6: up comic and former IBM executive, and he has a 224 00:12:17,120 --> 00:12:21,520 Speaker 6: degree in mathematics. More importantly, Rushan McDonald will interview his 225 00:12:21,679 --> 00:12:25,440 Speaker 6: business and celebrity relationships to empower you with tips to 226 00:12:25,480 --> 00:12:28,160 Speaker 6: succeed in your career that you can only hear in 227 00:12:28,200 --> 00:12:31,160 Speaker 6: the Money Making Conversations Masterclass. 228 00:12:30,520 --> 00:12:39,280 Speaker 7: Show programming is made possible in part by support from 229 00:12:39,280 --> 00:12:42,240 Speaker 7: thirty eight to fifteen Media, led by Emmy and N 230 00:12:42,240 --> 00:12:47,160 Speaker 7: Double ACP Image Award winning television producer Rashaan McDonald. Thirty 231 00:12:47,160 --> 00:12:51,360 Speaker 7: eight to fifteen Media offers social media management, podcast production, 232 00:12:51,640 --> 00:12:58,120 Speaker 7: designs logos, and develops websites. Additional services include brand management 233 00:12:58,320 --> 00:13:03,199 Speaker 7: and career development console services. 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More information is available at HBCU College day 247 00:13:42,320 --> 00:13:44,400 Speaker 8: dot com. 248 00:13:44,720 --> 00:13:48,679 Speaker 6: Welcome back to the Money Making Conversations masterclass hosted by 249 00:13:48,880 --> 00:13:50,000 Speaker 6: Rushan McDonald. 250 00:13:50,880 --> 00:13:53,960 Speaker 4: Now, this is really interesting because I when I it's 251 00:13:54,000 --> 00:13:57,120 Speaker 4: called trendy, Doctor Steven Williams, you know, people see this. 252 00:13:57,200 --> 00:13:57,679 Speaker 1: They want this. 253 00:13:58,160 --> 00:14:01,720 Speaker 4: I'm pretty sure that, like whenever it thinks there's a request, 254 00:14:01,960 --> 00:14:05,680 Speaker 4: people like if balloons are hot, people want balloons. People 255 00:14:05,720 --> 00:14:09,320 Speaker 4: want to Ferrari, they wanted Ferrari. And this plastic surgery arena. 256 00:14:09,320 --> 00:14:12,520 Speaker 4: I'm pretty sure there are trends and then people stop 257 00:14:12,600 --> 00:14:14,960 Speaker 4: asking for it. How does that cycle in and out? 258 00:14:15,080 --> 00:14:17,000 Speaker 4: And what are trends that are kind of like dropping 259 00:14:17,280 --> 00:14:19,479 Speaker 4: as far as plastic surgery requests? 260 00:14:19,760 --> 00:14:20,640 Speaker 3: Yeah, great question. 261 00:14:20,760 --> 00:14:23,720 Speaker 5: So the trend, I mean, the thing that we're all 262 00:14:23,800 --> 00:14:25,840 Speaker 5: kind of hearing about is a Brazilian butt lift, and 263 00:14:26,280 --> 00:14:28,560 Speaker 5: that's a little bit kind of on the downward slide. 264 00:14:29,520 --> 00:14:32,160 Speaker 1: Steve Wood, what is a Bazilion butt lift? 265 00:14:32,400 --> 00:14:35,320 Speaker 3: Yes, sir, I'm sorry, thank you. So it's a great 266 00:14:35,360 --> 00:14:36,280 Speaker 3: question because I'm. 267 00:14:36,120 --> 00:14:36,920 Speaker 1: Gonna be honest with you. 268 00:14:37,480 --> 00:14:40,640 Speaker 4: I see some people walking around and I go that 269 00:14:40,720 --> 00:14:41,360 Speaker 4: don't look real. 270 00:14:41,680 --> 00:14:43,680 Speaker 1: That don't look real, So educate me. 271 00:14:44,280 --> 00:14:46,720 Speaker 5: Yeah, and so the concept of the Brazilian butt lift 272 00:14:46,760 --> 00:14:49,240 Speaker 5: is taking fat from areas of your body that you 273 00:14:49,240 --> 00:14:51,280 Speaker 5: don't want it and moving those living. 274 00:14:51,040 --> 00:14:53,280 Speaker 3: Fat cells to areas where you do right. 275 00:14:53,400 --> 00:14:56,400 Speaker 5: And you know, the Brazilian butt lift focuses on the 276 00:14:56,440 --> 00:14:59,720 Speaker 5: hips and buttocks, but as a concept, we use fat 277 00:14:59,800 --> 00:15:03,400 Speaker 5: t for again in burn reconstruction, in breast reconstruction we 278 00:15:03,480 --> 00:15:05,640 Speaker 5: use it, and faceless we use it to rejuvenate hands. 279 00:15:05,960 --> 00:15:08,320 Speaker 3: It's a technique that's very, very powerful. 280 00:15:08,720 --> 00:15:11,120 Speaker 5: But when people say Brazilian butt lift, they're really referring 281 00:15:11,120 --> 00:15:13,960 Speaker 5: to kind of those additional curves around the waistline, hips 282 00:15:13,960 --> 00:15:18,240 Speaker 5: and buttocks, and it's something that again was made popular 283 00:15:18,320 --> 00:15:22,200 Speaker 5: by a lot of kind of A listers and heavy influencers, 284 00:15:22,640 --> 00:15:26,240 Speaker 5: but it's a really kind of current example of that 285 00:15:26,360 --> 00:15:30,240 Speaker 5: concept of that trend. And it's that current example of 286 00:15:30,280 --> 00:15:33,280 Speaker 5: people saying I want to look like that person and 287 00:15:33,320 --> 00:15:36,640 Speaker 5: then maybe five or six years later saying, well, maybe 288 00:15:36,680 --> 00:15:41,080 Speaker 5: that was too much. And so as plastic surgeons, it's 289 00:15:41,120 --> 00:15:44,600 Speaker 5: our job not to be these gatekeepers for patients and 290 00:15:44,640 --> 00:15:46,640 Speaker 5: say you don't know what you want, and we're not 291 00:15:46,680 --> 00:15:48,800 Speaker 5: going to let you do that, because that's not the 292 00:15:48,880 --> 00:15:51,880 Speaker 5: right thing either. Especially again in the African American community, 293 00:15:52,080 --> 00:15:56,920 Speaker 5: we've had medical professionals maybe have some negative influence about 294 00:15:57,000 --> 00:15:59,680 Speaker 5: saying what's right for us or what's wrong for us, 295 00:16:01,000 --> 00:16:04,680 Speaker 5: But to be their partner as a physician to help 296 00:16:04,800 --> 00:16:08,280 Speaker 5: them make those right decisions and maybe dissociate a little 297 00:16:08,320 --> 00:16:12,640 Speaker 5: bit away from what's trending and kind of dissect what 298 00:16:12,680 --> 00:16:14,520 Speaker 5: their motives are and why are you doing this? And 299 00:16:14,560 --> 00:16:16,360 Speaker 5: maybe it is for all the right reasons and we 300 00:16:16,360 --> 00:16:19,200 Speaker 5: should definitely do it, but maybe it's something that you're 301 00:16:19,240 --> 00:16:21,960 Speaker 5: going to look back on and not appreciate in four 302 00:16:22,000 --> 00:16:22,800 Speaker 5: or five years. 303 00:16:22,960 --> 00:16:26,320 Speaker 4: Well, you know that's always you know, you look this 304 00:16:26,400 --> 00:16:29,440 Speaker 4: way on Tuesday, and then the following week you look 305 00:16:29,520 --> 00:16:32,960 Speaker 4: this way and it is too much? 306 00:16:33,040 --> 00:16:33,680 Speaker 1: Is too much? 307 00:16:34,440 --> 00:16:38,360 Speaker 4: Now? I don't know if you answered my question, but 308 00:16:38,440 --> 00:16:40,600 Speaker 4: what are some of the trends that was trending? 309 00:16:40,720 --> 00:16:42,720 Speaker 1: You mentioned the Brazilian butt lift. 310 00:16:42,800 --> 00:16:45,640 Speaker 4: Are the other trends that were trendy that are not 311 00:16:45,760 --> 00:16:46,560 Speaker 4: so trendy? 312 00:16:46,640 --> 00:16:46,920 Speaker 1: Now? 313 00:16:48,120 --> 00:16:51,520 Speaker 5: Yeah, I mean it's under constant evolution, and things like 314 00:16:51,600 --> 00:16:55,320 Speaker 5: social media have kind of sped up that cycle of people, 315 00:16:56,040 --> 00:16:58,040 Speaker 5: you know, I want to look like that and then 316 00:16:58,120 --> 00:17:00,200 Speaker 5: saying Okay, maybe I don't want to look like that. 317 00:17:01,160 --> 00:17:03,560 Speaker 5: So social media it's always been something that's there. I 318 00:17:03,560 --> 00:17:07,480 Speaker 5: would point to rhinoplasty trends in the seventies and eighties, 319 00:17:07,480 --> 00:17:10,960 Speaker 5: where everybody wanted this very kind of eurocentric ski slope, 320 00:17:11,400 --> 00:17:15,159 Speaker 5: very kind of done looking nose. You know, that was 321 00:17:15,160 --> 00:17:19,960 Speaker 5: in trend for probably fifteen years, twenty years, maybe so 322 00:17:20,119 --> 00:17:23,320 Speaker 5: much so that the surgical device companies made little molds 323 00:17:23,320 --> 00:17:26,800 Speaker 5: that you could keep in your operating room that were sterilizable, 324 00:17:26,840 --> 00:17:28,600 Speaker 5: so you could put it next to the patient's nose 325 00:17:28,640 --> 00:17:32,280 Speaker 5: and say, have I created this very standard looking nose? 326 00:17:33,040 --> 00:17:35,680 Speaker 5: And you and I look at think about that now 327 00:17:35,720 --> 00:17:38,480 Speaker 5: and say, well, that's crazy. You know, why would anybody 328 00:17:38,560 --> 00:17:41,879 Speaker 5: want Why would everybody want the exact same nose? But 329 00:17:42,119 --> 00:17:44,600 Speaker 5: it's an example of that trend. It's example of that 330 00:17:44,720 --> 00:17:48,560 Speaker 5: social pressure for people to say, this is what's associated 331 00:17:48,600 --> 00:17:51,480 Speaker 5: with beauty, and I want to align myself with that. 332 00:17:52,680 --> 00:17:54,600 Speaker 5: Social media has kind of put a little bit of 333 00:17:54,600 --> 00:17:57,840 Speaker 5: gasoline on that because again, it's very insidious. 334 00:17:57,880 --> 00:17:59,920 Speaker 3: We all have pictures of perfect people in our pockets. 335 00:18:00,119 --> 00:18:02,480 Speaker 5: You can kind of pull out at any point in 336 00:18:02,520 --> 00:18:05,399 Speaker 5: the day and kind of reinforce what we're supposed to 337 00:18:05,440 --> 00:18:09,000 Speaker 5: look like. And I say that very much in quotation marks. 338 00:18:09,880 --> 00:18:14,200 Speaker 5: But there is this kind of counter trend about identity, 339 00:18:14,440 --> 00:18:17,280 Speaker 5: and I think for the African American community that's really important. 340 00:18:17,320 --> 00:18:19,480 Speaker 5: And so some of the things that are really popular 341 00:18:19,560 --> 00:18:22,760 Speaker 5: right now or are kind of the ethnocentric nos for example, 342 00:18:22,760 --> 00:18:26,280 Speaker 5: and that's in some ways a counter trend to the 343 00:18:26,880 --> 00:18:30,399 Speaker 5: one size fits all saying I want to look like 344 00:18:30,720 --> 00:18:33,520 Speaker 5: I'm African American still, but there are some small things 345 00:18:34,240 --> 00:18:36,359 Speaker 5: or some larger things that I want to change, but 346 00:18:36,520 --> 00:18:38,960 Speaker 5: don't make me look like I'm not African America or 347 00:18:39,160 --> 00:18:40,360 Speaker 5: I'm not Asian American. 348 00:18:40,800 --> 00:18:43,240 Speaker 4: Well, you know, I did mention Vivaca and fact, but 349 00:18:43,320 --> 00:18:46,000 Speaker 4: we know the king in the Black community of plastic 350 00:18:46,000 --> 00:18:49,320 Speaker 4: surgeon with Michael Jackson. Yes, And then it became one 351 00:18:49,400 --> 00:18:52,080 Speaker 4: of the Michael Jackson knows. People wanted to get the 352 00:18:52,080 --> 00:18:53,360 Speaker 4: Michael Jackson knows. 353 00:18:53,200 --> 00:18:55,679 Speaker 1: And that was really popular. And so it comes. 354 00:18:55,400 --> 00:18:59,200 Speaker 4: Into that you're kind of like the UFO person. 355 00:18:59,240 --> 00:19:00,960 Speaker 1: You know, they're really aliens out there. 356 00:19:02,480 --> 00:19:05,560 Speaker 4: The Michael Jackson Knows was just a dominant part of 357 00:19:05,600 --> 00:19:06,360 Speaker 4: the conversation. 358 00:19:07,160 --> 00:19:11,600 Speaker 5: You know, an example, an example of too much right, 359 00:19:11,760 --> 00:19:15,960 Speaker 5: because you know, professionally as a plastic surgeon that knows 360 00:19:16,040 --> 00:19:16,680 Speaker 5: was a disaster. 361 00:19:17,480 --> 00:19:20,240 Speaker 1: You know why why you say that, Doctor Steve Williams. 362 00:19:20,520 --> 00:19:23,480 Speaker 5: Yeah, and so you know, the first he's had he 363 00:19:23,560 --> 00:19:27,760 Speaker 5: had several rhinoplast He's had several operations, and you know, 364 00:19:27,800 --> 00:19:32,480 Speaker 5: I think the first few were conservative and reasonable. But 365 00:19:32,640 --> 00:19:36,000 Speaker 5: this was kind of an example of someone saying, I 366 00:19:36,040 --> 00:19:41,320 Speaker 5: want to chase this ideal at any cost, and you know, 367 00:19:41,400 --> 00:19:47,120 Speaker 5: maybe not getting great advice because clearly, you know again 368 00:19:47,160 --> 00:19:48,760 Speaker 5: I we it's all. 369 00:19:48,800 --> 00:19:49,679 Speaker 3: It's relatively clear in. 370 00:19:49,680 --> 00:19:52,200 Speaker 5: The plastic story community that there were some substantial issues 371 00:19:52,240 --> 00:19:57,520 Speaker 5: with that nose, including skin breakthrough, including breathing problems because 372 00:19:57,560 --> 00:20:01,879 Speaker 5: it was overdone. And it's all in this effort to 373 00:20:02,000 --> 00:20:06,360 Speaker 5: chase this image of perfection that he had. And you know, 374 00:20:06,480 --> 00:20:09,760 Speaker 5: the downside about celebrity and wealth is you can find 375 00:20:09,880 --> 00:20:13,600 Speaker 5: enough money to have someone do it. Because the nine 376 00:20:13,640 --> 00:20:15,720 Speaker 5: out of ten plastic searching to say this isn't safe. 377 00:20:15,920 --> 00:20:19,120 Speaker 5: Eventually you put enough money down, someone says I'll do it. 378 00:20:19,840 --> 00:20:22,440 Speaker 5: But that can lead to some really unfortunate situation. 379 00:20:22,880 --> 00:20:26,199 Speaker 4: You know, when I look at this interview, when I 380 00:20:26,240 --> 00:20:27,920 Speaker 4: came up on it, you know, I have all these 381 00:20:28,040 --> 00:20:30,840 Speaker 4: questions about myself personally, and I have all these questions 382 00:20:30,840 --> 00:20:32,359 Speaker 4: about the rumors. 383 00:20:32,000 --> 00:20:34,600 Speaker 1: That I've heard about plastic surgery. And the great thing. 384 00:20:34,400 --> 00:20:38,040 Speaker 4: About doctor Stevid Williams, you informed me that Risha, stop 385 00:20:38,080 --> 00:20:41,560 Speaker 4: the madness. Plastic surger is not about what you read 386 00:20:41,720 --> 00:20:43,040 Speaker 4: or what you see on social media. 387 00:20:43,200 --> 00:20:43,800 Speaker 1: Is more than that. 388 00:20:44,480 --> 00:20:48,280 Speaker 4: It's about it's about saving lives. It's about the impacting lives. 389 00:20:48,280 --> 00:20:50,880 Speaker 4: As people were born with a split lip, that's plastic 390 00:20:50,960 --> 00:20:55,479 Speaker 4: surgery too, people who may have, you know, born together, 391 00:20:55,560 --> 00:20:56,840 Speaker 4: that's plastic surgery. 392 00:20:57,200 --> 00:20:58,040 Speaker 1: All these things. 393 00:20:58,400 --> 00:21:00,520 Speaker 4: So as a person who is going to be the 394 00:21:00,520 --> 00:21:04,200 Speaker 4: first African American president elect of American Society of Plastic Surgery, 395 00:21:04,400 --> 00:21:07,000 Speaker 4: what is your responsibility because you have to deal with that, 396 00:21:07,119 --> 00:21:10,600 Speaker 4: you have to deal with these false understandings of what 397 00:21:10,640 --> 00:21:12,520 Speaker 4: a plastic surgery really is. 398 00:21:13,680 --> 00:21:18,280 Speaker 5: Yeah, it's it's a really it's a really large responsibility, 399 00:21:18,920 --> 00:21:21,879 Speaker 5: and it's something that I think ASPS, the American Society 400 00:21:21,880 --> 00:21:24,600 Speaker 5: Plastic Surgeons and myself, I think we work towards that 401 00:21:24,720 --> 00:21:27,360 Speaker 5: every day, about educating people. That's part of the reason 402 00:21:27,400 --> 00:21:29,880 Speaker 5: it's an honor to be on your show and can 403 00:21:30,119 --> 00:21:32,560 Speaker 5: be able to talk about it. So I really appreciate 404 00:21:32,560 --> 00:21:34,359 Speaker 5: that and I want to say thank you again. But 405 00:21:34,920 --> 00:21:39,359 Speaker 5: it's a constant effort because social media really does warp 406 00:21:39,440 --> 00:21:42,280 Speaker 5: things a little bit. And I think that plastic surgery 407 00:21:42,320 --> 00:21:44,680 Speaker 5: is one of those things that was kind of whispered 408 00:21:44,720 --> 00:21:47,040 Speaker 5: and rumored about, and you know, back in the seventies 409 00:21:47,040 --> 00:21:48,919 Speaker 5: and eighties, like I think she had something done and 410 00:21:48,960 --> 00:21:53,280 Speaker 5: it was kind of and patients were very private about it, 411 00:21:53,480 --> 00:21:56,120 Speaker 5: you know, back in the day. And now it's completely reversed. 412 00:21:56,119 --> 00:21:58,040 Speaker 5: People want to talk about their stories, they want to 413 00:21:58,080 --> 00:22:01,440 Speaker 5: share their successes, they want to share their fears and 414 00:22:01,480 --> 00:22:04,399 Speaker 5: their journeys, and that's really powerful and we encourage that 415 00:22:04,480 --> 00:22:06,199 Speaker 5: because I think that does bring a little bit of 416 00:22:06,280 --> 00:22:09,600 Speaker 5: reality to the overall process. 417 00:22:09,960 --> 00:22:10,199 Speaker 7: You know. 418 00:22:10,960 --> 00:22:13,280 Speaker 4: The beauty of this interview is that it's about education 419 00:22:13,480 --> 00:22:16,720 Speaker 4: and it's about informing people and also breaking down what 420 00:22:16,880 --> 00:22:20,560 Speaker 4: I was perceptions, you know, and I will tell you, honestly, 421 00:22:20,600 --> 00:22:24,720 Speaker 4: doctor Steven Williams, my perception, I totally removed the whole 422 00:22:25,640 --> 00:22:29,639 Speaker 4: responsible side of plastic surgery from a medical standpoint. 423 00:22:29,760 --> 00:22:30,200 Speaker 1: Treatment. 424 00:22:30,440 --> 00:22:34,479 Speaker 4: I had gotten so caught up in Hollywood, the Brazilian buds, 425 00:22:34,920 --> 00:22:39,359 Speaker 4: the breast enlargement, the nose job, the lifts job, you know, 426 00:22:39,480 --> 00:22:44,520 Speaker 4: the neckline uplifts and tightening those the jaws, and people 427 00:22:44,560 --> 00:22:47,359 Speaker 4: doing multiple surgeries. I want to look like Kim Kardashian. 428 00:22:47,960 --> 00:22:51,320 Speaker 4: These are the things that will dominate our world. But 429 00:22:51,400 --> 00:22:53,080 Speaker 4: what you've enabled me to do on the show is 430 00:22:53,240 --> 00:22:55,560 Speaker 4: educate me about your world. Thank you for coming on 431 00:22:55,600 --> 00:22:57,080 Speaker 4: Money Making Conversations Master Class. 432 00:22:58,480 --> 00:23:01,600 Speaker 6: Let me tell you about the host of Money Making Conversations, 433 00:23:01,760 --> 00:23:05,600 Speaker 6: Rushan McDonald. Rushan's a two time Emmy Award winner, three 434 00:23:05,680 --> 00:23:09,959 Speaker 6: time n doubleacp Immage Award winner, sitcom writer, stand Up 435 00:23:10,000 --> 00:23:14,320 Speaker 6: comic and former IBM executive. Thank you for joining us 436 00:23:14,320 --> 00:23:18,639 Speaker 6: for this edition of Money Making Conversations Masterclass. Money Making 437 00:23:18,720 --> 00:23:23,119 Speaker 6: Conversations Masterclass with Rushan McDonald is produced by thirty eight 438 00:23:23,119 --> 00:23:26,440 Speaker 6: to fifteen Media Inc. More information about thirty eight to 439 00:23:26,520 --> 00:23:29,840 Speaker 6: fifteen Media Inc. Is available at thirty eight to fifteen 440 00:23:29,920 --> 00:23:35,040 Speaker 6: media dot com. And always remember to lead with your gifts.