1 00:00:05,160 --> 00:00:07,760 Speaker 1: Hey, this is Annie and Samantha and welcome to Stuff 2 00:00:07,760 --> 00:00:18,759 Speaker 1: I Never told you protection Off I Heart Radio, and 3 00:00:19,200 --> 00:00:22,360 Speaker 1: welcome to another Monday. Many. We wanted to do a 4 00:00:22,440 --> 00:00:26,040 Speaker 1: quick revisit about an episode with them before, which is 5 00:00:26,200 --> 00:00:28,880 Speaker 1: what's happening in the podcast world? Who is a part 6 00:00:28,880 --> 00:00:32,640 Speaker 1: of the podcast world? All of that, because it is everywhere, y'all, 7 00:00:32,680 --> 00:00:35,200 Speaker 1: Like Any and I are just talking about the show 8 00:00:35,560 --> 00:00:37,919 Speaker 1: only Murders in the building and the fact that it's 9 00:00:37,960 --> 00:00:41,400 Speaker 1: based on podcasts and no one told us until I 10 00:00:41,440 --> 00:00:45,440 Speaker 1: watched it. Maybe I probably could have read. But but 11 00:00:45,520 --> 00:00:48,160 Speaker 1: you know, that's all I'm saying. But you know, before 12 00:00:48,159 --> 00:00:50,400 Speaker 1: we start in the episode and talk about some numbers 13 00:00:50,400 --> 00:00:52,880 Speaker 1: and facts, you know, I have to ask you because 14 00:00:52,880 --> 00:00:57,640 Speaker 1: Any you've been around this podcast world from almost the beginning, 15 00:00:58,200 --> 00:01:00,760 Speaker 1: as we know it kind of grew and got bigger 16 00:01:00,760 --> 00:01:02,920 Speaker 1: and bigger. And how Stuff Works, you know, it was 17 00:01:03,000 --> 00:01:05,240 Speaker 1: kind of at the beginning of the journey as well, 18 00:01:05,360 --> 00:01:09,280 Speaker 1: a no NPR really started it off, but How Stuff 19 00:01:09,280 --> 00:01:12,360 Speaker 1: Works was soon to follow. So with all of that, 20 00:01:12,520 --> 00:01:16,680 Speaker 1: I need to know from your expert perspective, what are 21 00:01:16,720 --> 00:01:19,640 Speaker 1: some of the changes that you've seen in podcasting world 22 00:01:19,800 --> 00:01:23,039 Speaker 1: since you started as an intern to today. Woof a lot. 23 00:01:23,480 --> 00:01:27,320 Speaker 1: I mean there's a lot I could say, just technologically 24 00:01:27,480 --> 00:01:30,400 Speaker 1: and awareness base because when I first started, literally no 25 00:01:30,440 --> 00:01:32,360 Speaker 1: one knew was a podcast was. I didn't know what 26 00:01:32,360 --> 00:01:34,400 Speaker 1: it was, and our boss was just like, we're gonna 27 00:01:34,480 --> 00:01:37,520 Speaker 1: try this thing because Apple really wants it, and I 28 00:01:37,600 --> 00:01:40,800 Speaker 1: was the intern, so I did it um but even 29 00:01:40,840 --> 00:01:42,200 Speaker 1: I like people to ask me what it was, and 30 00:01:42,200 --> 00:01:43,880 Speaker 1: I like, it's sort of like the radio, but for 31 00:01:43,959 --> 00:01:46,800 Speaker 1: the Internet, I didn't really know. And the other day 32 00:01:46,840 --> 00:01:50,240 Speaker 1: you were there, Samantha. I think maybe you weren't. Maybe 33 00:01:50,240 --> 00:01:52,680 Speaker 1: everything's funny, but anyway, somebody reminded me the other day 34 00:01:52,720 --> 00:01:56,000 Speaker 1: of we used to have this program that a friend 35 00:01:56,000 --> 00:01:58,080 Speaker 1: of ours, a colleague of ours, created and you had 36 00:01:58,120 --> 00:02:02,000 Speaker 1: to run all of the audio through this program so 37 00:02:02,080 --> 00:02:07,200 Speaker 1: that would be low enough quality to work on Apple 38 00:02:07,240 --> 00:02:10,920 Speaker 1: podcast within iTunes. And it was this whole like script 39 00:02:10,960 --> 00:02:13,240 Speaker 1: you would run and you type in the title, the description, 40 00:02:13,280 --> 00:02:15,240 Speaker 1: the key words, and find the art and it would 41 00:02:15,280 --> 00:02:18,080 Speaker 1: just like run it like we had to go through 42 00:02:18,120 --> 00:02:21,120 Speaker 1: all these things just to get the audio up. So 43 00:02:22,240 --> 00:02:25,240 Speaker 1: that was definitely like technological. We don't have to do 44 00:02:25,280 --> 00:02:29,760 Speaker 1: that anymore. Most I find most people are far more 45 00:02:29,800 --> 00:02:33,160 Speaker 1: aware of podcasts now than they were, including because of 46 00:02:33,200 --> 00:02:37,000 Speaker 1: things like, yes, we're seeing more representation of podcasters in 47 00:02:37,040 --> 00:02:43,000 Speaker 1: the media, some great and some not. Start um and 48 00:02:43,200 --> 00:02:45,880 Speaker 1: I have I know what we're going to talk about 49 00:02:45,919 --> 00:02:49,640 Speaker 1: today doesn't doesn't paint the best picture in terms of 50 00:02:49,680 --> 00:02:53,240 Speaker 1: like a lot of diversity. But I will say since 51 00:02:53,280 --> 00:02:57,440 Speaker 1: I have started, I was the only woman in the 52 00:02:57,639 --> 00:03:01,639 Speaker 1: like producer, editor block. I wasn't a host at the time, 53 00:03:01,680 --> 00:03:03,760 Speaker 1: but I was the only woman then, and that has 54 00:03:03,880 --> 00:03:07,280 Speaker 1: changed and that has gotten better. It's still like we 55 00:03:07,280 --> 00:03:09,679 Speaker 1: could still do a lot better, but that has definitely 56 00:03:09,840 --> 00:03:14,320 Speaker 1: improved since I have been there. Uh, and probably just 57 00:03:14,360 --> 00:03:17,360 Speaker 1: the amount of this could be just a numbers game, 58 00:03:17,440 --> 00:03:21,720 Speaker 1: but the amount of topics we cover has also changed, 59 00:03:21,800 --> 00:03:27,120 Speaker 1: and I would say improved. Um yeah, yeah, it's it's 60 00:03:27,120 --> 00:03:29,840 Speaker 1: gotten bigger. I guess it's essentially what I'm saying, right. 61 00:03:30,680 --> 00:03:32,760 Speaker 1: It's interesting because it is it's gotten giant, which is 62 00:03:32,800 --> 00:03:36,520 Speaker 1: probably why the percentage wise hasn't changed as much, not 63 00:03:36,600 --> 00:03:39,480 Speaker 1: necessarily the full numbers and h R. It looks like 64 00:03:39,520 --> 00:03:41,960 Speaker 1: the numbers are kind of getting better, but it's still 65 00:03:42,000 --> 00:03:43,680 Speaker 1: not to the point that I think it should be, 66 00:03:43,800 --> 00:03:47,440 Speaker 1: especially with how much this industry is growing. That's a 67 00:03:47,480 --> 00:03:51,200 Speaker 1: whole different conversation, I know, because it is a money 68 00:03:51,240 --> 00:03:54,760 Speaker 1: making industry for some and we're gonna keep that as 69 00:03:54,800 --> 00:03:57,040 Speaker 1: it is. But in the past episode we talked about 70 00:03:57,040 --> 00:04:00,560 Speaker 1: women and marginalized people in the podcasting industry and a 71 00:04:00,600 --> 00:04:03,160 Speaker 1: recent study was released as in like twenty a month 72 00:04:03,200 --> 00:04:07,480 Speaker 1: ago by Sounds Profitable with data coming from the Edison 73 00:04:07,560 --> 00:04:11,280 Speaker 1: Research Center with the Edison Podcast Matrix. So we wanted 74 00:04:11,320 --> 00:04:13,040 Speaker 1: to do a quick follow up with how things are 75 00:04:13,200 --> 00:04:16,880 Speaker 1: going um and again, especially for the marginalized creators within 76 00:04:17,000 --> 00:04:22,520 Speaker 1: this ever growing industry. It is a lot, y'all. So 77 00:04:22,880 --> 00:04:25,880 Speaker 1: the data was able to write down some specific numbers 78 00:04:25,880 --> 00:04:28,000 Speaker 1: when it comes to who is creating podcasts and who 79 00:04:28,040 --> 00:04:30,840 Speaker 1: was profiting. So was it started, Yes, yes, let's talk 80 00:04:30,880 --> 00:04:33,400 Speaker 1: some numbers. According to the data, the largest age group 81 00:04:33,480 --> 00:04:36,839 Speaker 1: for podcast creators actually ranges from twenty five to thirty 82 00:04:36,839 --> 00:04:40,080 Speaker 1: four and that makes up followed by the thirty five 83 00:04:40,120 --> 00:04:43,919 Speaker 1: to forty five year old range and fifty five plus 84 00:04:44,040 --> 00:04:48,080 Speaker 1: still sets at two percent of the age group. Um 85 00:04:48,200 --> 00:04:50,280 Speaker 1: and though we had hoped for a bigger growth, the 86 00:04:50,360 --> 00:04:53,640 Speaker 1: data for women podcast creators still remains at a low 87 00:04:53,720 --> 00:04:58,240 Speaker 1: percentage of twenty with men making up at least sixty 88 00:04:58,279 --> 00:05:01,040 Speaker 1: nine percent and non binary and other years at two 89 00:05:01,040 --> 00:05:04,800 Speaker 1: percent um. And as of two, women make up forty 90 00:05:04,880 --> 00:05:08,040 Speaker 1: six percent of the monthly podcast listenership while men make 91 00:05:08,080 --> 00:05:11,680 Speaker 1: up fifty three right um. And when it comes to 92 00:05:11,880 --> 00:05:15,200 Speaker 1: race and ethnicity, it's still very disappointing. White people make 93 00:05:15,279 --> 00:05:18,640 Speaker 1: up one of the creators, while African American communities make 94 00:05:18,720 --> 00:05:23,279 Speaker 1: up four percent, Latino and Asians five percent. And then 95 00:05:23,320 --> 00:05:25,560 Speaker 1: we have the six percent who did not say what 96 00:05:25,640 --> 00:05:31,239 Speaker 1: ethnicity they were, so very very very massive difference. Mm hmmm. 97 00:05:31,720 --> 00:05:35,080 Speaker 1: And why are we disappointed these numbers? Well, it seems 98 00:05:35,120 --> 00:05:38,599 Speaker 1: that yes, podcasting can be fairly profitable. If you get 99 00:05:38,760 --> 00:05:41,320 Speaker 1: five thousand listens per episode, that can equate to almost 100 00:05:41,400 --> 00:05:45,200 Speaker 1: five thousand dollars a month UM. Ten thousand can be 101 00:05:45,400 --> 00:05:49,040 Speaker 1: up to four hundred and fifty a month, And according 102 00:05:49,200 --> 00:05:51,800 Speaker 1: to the recent creators data, it shows that around fifty 103 00:05:52,279 --> 00:05:54,960 Speaker 1: of the creators make an income of seventy five thousand 104 00:05:55,320 --> 00:05:58,520 Speaker 1: or more per year. Of course, this may include those 105 00:05:58,520 --> 00:06:01,120 Speaker 1: who have a full time job plug podcasting, so not 106 00:06:01,760 --> 00:06:18,200 Speaker 1: just from podcasting. And if you're interested, the top ten 107 00:06:18,320 --> 00:06:24,440 Speaker 1: podcast topics are actually number one comedy to music three 108 00:06:24,560 --> 00:06:31,480 Speaker 1: Technology for entertainment, five sports, six news and info, seven history, 109 00:06:31,520 --> 00:06:35,080 Speaker 1: eight politics, nine is true crime, and then the number 110 00:06:35,080 --> 00:06:38,200 Speaker 1: ten is science. But it's actually a little different for women. 111 00:06:38,240 --> 00:06:40,119 Speaker 1: So let me let you know what those are. Number 112 00:06:40,120 --> 00:06:44,240 Speaker 1: one is kids and family podcasts. Number two is true crime, 113 00:06:44,320 --> 00:06:47,240 Speaker 1: which is different. Uh, the next would be arts types 114 00:06:47,279 --> 00:06:51,280 Speaker 1: of podcasts, and then help and fitness, religion and spirituality, 115 00:06:51,680 --> 00:06:56,440 Speaker 1: then social and culture, um education, and then fiction podcasts 116 00:06:56,440 --> 00:06:59,960 Speaker 1: and lastly the TV and a film podcast So little 117 00:07:00,040 --> 00:07:03,400 Speaker 1: different from that. From the top is it's definitely very 118 00:07:03,400 --> 00:07:05,760 Speaker 1: and yeah, there's a lot to be said about what's 119 00:07:05,800 --> 00:07:08,680 Speaker 1: happening with the feature of podcasts. Things are changing vastly, 120 00:07:08,760 --> 00:07:12,760 Speaker 1: people are unionizing, we are trying to understand what podcasting 121 00:07:12,800 --> 00:07:15,240 Speaker 1: can lead to. In that same data, they talk about 122 00:07:15,240 --> 00:07:18,280 Speaker 1: the fact that there's more people who would lean democratically 123 00:07:18,360 --> 00:07:22,320 Speaker 1: in the US than a Republican who are creating these podcasts. 124 00:07:22,360 --> 00:07:24,400 Speaker 1: So that's I found that interesting as well. And I'm 125 00:07:24,400 --> 00:07:27,080 Speaker 1: not really sure why, because we have I've seen a 126 00:07:27,160 --> 00:07:30,920 Speaker 1: lot of conversations when it comes to conservative podcasts and 127 00:07:30,960 --> 00:07:34,680 Speaker 1: conservative hosts. Of course, we know that one of the 128 00:07:34,680 --> 00:07:38,440 Speaker 1: biggest moneymakers is Joe Rogan. I don't know if he 129 00:07:38,640 --> 00:07:41,400 Speaker 1: has come out and said what political leanings he has, 130 00:07:41,400 --> 00:07:46,880 Speaker 1: but there's a lot of right leaning audience members for 131 00:07:47,000 --> 00:07:49,880 Speaker 1: his podcast from what I've seen. Maybe I'm wrong, Someone 132 00:07:49,960 --> 00:07:54,480 Speaker 1: tell me by evidence of what Twitter is showing me. Yeah, 133 00:07:54,520 --> 00:07:57,440 Speaker 1: I don't know, but you know, there's a lot of 134 00:07:57,480 --> 00:07:59,320 Speaker 1: room for change, there's a lot of room for growth. 135 00:07:59,520 --> 00:08:03,640 Speaker 1: And know, I Heart alone has hundreds of podcasts that 136 00:08:03,720 --> 00:08:06,440 Speaker 1: you can choose from. We even have but the good 137 00:08:06,440 --> 00:08:08,880 Speaker 1: news is that they also try to do some things 138 00:08:08,880 --> 00:08:11,840 Speaker 1: for up and coming podcasts with things like the Next 139 00:08:11,960 --> 00:08:15,640 Speaker 1: Up Initiative, which just occurred and it's now releasing podcasts 140 00:08:15,680 --> 00:08:18,520 Speaker 1: for those in the marginalized communities to have a voice 141 00:08:18,920 --> 00:08:22,320 Speaker 1: in this uh again growing industry. So it's nice to 142 00:08:22,320 --> 00:08:23,920 Speaker 1: see you and hopefully we can see more and more 143 00:08:24,000 --> 00:08:27,080 Speaker 1: of that. We love. We love our any podcast We 144 00:08:27,120 --> 00:08:30,000 Speaker 1: love y'all. Uh And speaking of we wanted to go 145 00:08:30,240 --> 00:08:32,440 Speaker 1: come back and give a couple of shoutouts to a 146 00:08:32,480 --> 00:08:34,800 Speaker 1: few podcasts that if you haven't heard of or haven't 147 00:08:34,840 --> 00:08:36,839 Speaker 1: listened to, you should give them a chance because there's 148 00:08:36,880 --> 00:08:39,600 Speaker 1: some amazing content out there. And um, We're gonna start 149 00:08:39,600 --> 00:08:42,920 Speaker 1: with Power Not Pity, which is hosted by bree m. 150 00:08:43,280 --> 00:08:46,439 Speaker 1: It's a podcast at centers and celebrates the lived experience 151 00:08:46,480 --> 00:08:49,400 Speaker 1: of disabled people of color. UM. They're on their second 152 00:08:49,440 --> 00:08:52,079 Speaker 1: season now and quote this time around, the show will 153 00:08:52,080 --> 00:08:55,160 Speaker 1: spend time exploring the world of people in our community 154 00:08:55,400 --> 00:08:59,040 Speaker 1: who dare to interrogate the dominant narrative of what survival 155 00:08:59,080 --> 00:09:01,760 Speaker 1: feels like for a able person of color during these 156 00:09:01,760 --> 00:09:04,920 Speaker 1: trying times. They all demonstrate what it means to thrive 157 00:09:04,960 --> 00:09:08,480 Speaker 1: fully and authentically, and that's from their own description, and 158 00:09:08,520 --> 00:09:11,640 Speaker 1: the episodes are phenomenal and really just inspiring in itself, 159 00:09:11,679 --> 00:09:15,359 Speaker 1: So take a listen to them as well as UM 160 00:09:15,360 --> 00:09:18,320 Speaker 1: a podcast called on Wednesday, We Wear Black and they 161 00:09:18,360 --> 00:09:21,679 Speaker 1: are an award winning podcast, but you know, I think 162 00:09:21,679 --> 00:09:24,960 Speaker 1: they're still growing with Sophie k and Yes main Summon 163 00:09:25,440 --> 00:09:28,760 Speaker 1: UM and from their website, it says the only alternative 164 00:09:28,840 --> 00:09:32,440 Speaker 1: music podcast that's about the lifestyle. They talk about everything 165 00:09:32,440 --> 00:09:36,160 Speaker 1: from sex, racism and gigs to MySpace emo fashion, which 166 00:09:36,200 --> 00:09:39,120 Speaker 1: I love. These are the chats alternative women and non 167 00:09:39,160 --> 00:09:42,160 Speaker 1: binary people have behind closed doors, and they will dish 168 00:09:42,280 --> 00:09:45,320 Speaker 1: all so, y'all, this is where the hardcore people out there, 169 00:09:45,840 --> 00:09:48,839 Speaker 1: y'all need to go there. Yes, Uh, then there's also 170 00:09:48,920 --> 00:09:52,400 Speaker 1: girl Ish Just hosted by Gauge Atkins and Olivia Knowl 171 00:09:52,840 --> 00:09:56,560 Speaker 1: and from their site trans YouTubers and Iconic Dodo. Gauge 172 00:09:56,600 --> 00:09:59,960 Speaker 1: Atkins and Olivia No discuss LGBTQ plus topics and store 173 00:10:00,040 --> 00:10:02,720 Speaker 1: raised from their own experiences as trans women of color 174 00:10:02,760 --> 00:10:05,000 Speaker 1: in their twenties, the two strive to create a podcast 175 00:10:05,000 --> 00:10:08,160 Speaker 1: that speaks volumes by discussing issues like transphobia, coming out 176 00:10:08,160 --> 00:10:10,800 Speaker 1: in college, dysphoria, and what it's like being trans in 177 00:10:10,840 --> 00:10:14,600 Speaker 1: the twenty one century. And then there is the s 178 00:10:14,720 --> 00:10:18,840 Speaker 1: JW Comic book Club, which is hosted by Monte Veronica Melissa, 179 00:10:18,920 --> 00:10:21,600 Speaker 1: And here's the description of that one. The s JW 180 00:10:21,720 --> 00:10:24,160 Speaker 1: Comic book Club is a weekly book club style podcast 181 00:10:24,200 --> 00:10:26,839 Speaker 1: where three friends discussed the story, arc and comics from 182 00:10:26,840 --> 00:10:29,360 Speaker 1: a literate and progressive pov. We try to center the 183 00:10:29,400 --> 00:10:32,600 Speaker 1: opinions of people of color, women, LGBTQ plus, etcetera, who 184 00:10:32,600 --> 00:10:36,079 Speaker 1: are sometimes overlooked in nerd culture. All right, again, these 185 00:10:36,080 --> 00:10:40,160 Speaker 1: are your people, Annie, Yeah, so shout out to them 186 00:10:40,200 --> 00:10:43,360 Speaker 1: doing some amazing work and so excited to see how 187 00:10:43,400 --> 00:10:46,040 Speaker 1: they continue to grow and how this industry continues to 188 00:10:46,040 --> 00:10:49,440 Speaker 1: grow with more diverse voices that we really need and 189 00:10:49,520 --> 00:10:53,040 Speaker 1: desperately needed here and listen to as well. So cross 190 00:10:53,080 --> 00:10:55,280 Speaker 1: your fingers that we get more. And if you're someone 191 00:10:55,320 --> 00:10:57,559 Speaker 1: who was interested in doing this, do it. Take a risk. 192 00:10:58,240 --> 00:11:00,199 Speaker 1: It might not be profitable for a while, in might 193 00:11:00,280 --> 00:11:02,960 Speaker 1: never be profitable. But even if you have like five listeners, 194 00:11:03,480 --> 00:11:06,600 Speaker 1: that's amazing you. Maybe you're touching somebody. And if something 195 00:11:06,800 --> 00:11:08,880 Speaker 1: that you like or want to do, then do it. 196 00:11:09,400 --> 00:11:12,880 Speaker 1: M mmm. And by the way, yeah, if you have 197 00:11:13,480 --> 00:11:15,320 Speaker 1: a podcast you want us to shout out, if you 198 00:11:15,400 --> 00:11:17,520 Speaker 1: know one we should shout out, if you know when 199 00:11:17,520 --> 00:11:20,720 Speaker 1: we should collab with all of those things. You can 200 00:11:20,800 --> 00:11:23,079 Speaker 1: email us at Stuff Media, mom Stuff at iHeart mea 201 00:11:23,120 --> 00:11:24,600 Speaker 1: dot com. You can find us on Twitter at moms 202 00:11:24,640 --> 00:11:26,679 Speaker 1: to podcast or Instagram at stuff I Never Told You. 203 00:11:26,840 --> 00:11:29,679 Speaker 1: Thanks it's always to our super producer, Christina. Yes, thank 204 00:11:29,720 --> 00:11:32,600 Speaker 1: you for making us sound so good. Yes, thank you Christina, 205 00:11:33,360 --> 00:11:35,679 Speaker 1: and thanks to you for listening stuff When Never Told 206 00:11:35,679 --> 00:11:37,480 Speaker 1: The detection of I Heart Radio. For more podcast on 207 00:11:37,559 --> 00:11:39,720 Speaker 1: my heart radio is the heart Radio app, Apple podcast, 208 00:11:39,840 --> 00:11:41,360 Speaker 1: or wherever you listen to your favorite shows.