WEBVTT - Bloomberg Businessweek Weekend - May 31st, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg BusinessWeek inside from the reporters and editors

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<v Speaker 2>who bring you America's most trusted business magazine, plus global business,

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<v Speaker 2>finance and tech news. The Bloomberg Business Week Podcast with

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<v Speaker 2>Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Week Weekend podcast.

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<v Speaker 1>Top of Mind. This week, former President Donald Trump was

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<v Speaker 1>convicted on all thirty four counts in his New York

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<v Speaker 1>hush money trial, a landmark jury verdict, making him the

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<v Speaker 1>first former American president to be found guilty of felony crimes.

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<v Speaker 1>His sentencing now set for July eleventh. All the details

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<v Speaker 1>can be found on Bloomberg dot com and of course,

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<v Speaker 1>on the Bloomberg terminal.

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<v Speaker 3>Our focus is on presidential candidate Donald Trump, now that

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<v Speaker 3>we are about five months away from the November US election,

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<v Speaker 3>and on the concerns of some voters about Trump forever.

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<v Speaker 3>We'll explain what that means in a moment.

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<v Speaker 1>Plus, Jamie diamond says there could be held to pay

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<v Speaker 1>if one all asset class sours. We talk private credit

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<v Speaker 1>with the folks over at Moody's.

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<v Speaker 3>And how money and markets really work in this economy.

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<v Speaker 3>That's the title of a new book by financial educator

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<v Speaker 3>commentator in Bloomberg Opinion contributor Kylas Scanlon. Now, if her

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<v Speaker 3>name sounds familiar, it's because she coined the word and

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<v Speaker 3>the whole concept of the vibe session.

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<v Speaker 1>Yeah, great conversation coming up there. All of that to come.

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<v Speaker 1>We begin with the November presidential race. As a rematch

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<v Speaker 1>between Joe Biden and Donald Trump draws closer, political professionals

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<v Speaker 1>are detecting an unusual concern for some undecided voters, the

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<v Speaker 1>fears of not just four more years of Donald Trump,

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<v Speaker 1>but Trump forever.

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<v Speaker 3>And as far fetched as it may sound, the prospect

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<v Speaker 3>of Donald Trump, should he find himself back in the

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<v Speaker 3>Oval office and then never leaving, is weighing big time

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<v Speaker 3>on the minds of some voters, so writes our Bloomberg

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<v Speaker 3>BusinessWeek national correspondent Josh Green. His story featured in the

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<v Speaker 3>latest edition of BusinessWeek Magazine, out on newstands now, on

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<v Speaker 3>the Bloomberg Term and at Bloomberg dot com slash BusinessWeek.

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<v Speaker 1>Josh is also the author of The Rebels Elizabeth Warren,

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<v Speaker 1>Bernie Sanders, AOC and The Rise of the New Left,

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<v Speaker 1>also author of Devil's Bargain, Steve Bannon, Donald Trump and

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<v Speaker 1>the Storming of the Presidency.

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<v Speaker 3>We spoke to Josh before the Trump verdict.

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<v Speaker 4>I've been talking to a Republican and Democratic strategist recently

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<v Speaker 4>who'd mentioned that they were seeing something strange in the

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<v Speaker 4>focus groups and polls they were conducting, and that is

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<v Speaker 4>that a lot of swing voters were worried that Trump

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<v Speaker 4>was going to declare himself president for life if he's

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<v Speaker 4>reelected in November. And as I did some reporting on

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<v Speaker 4>the source of these worries, basically this is something that

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<v Speaker 4>Trump likes to joke about. Of course, there was the

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<v Speaker 4>January sixth riots that gave a lot of people pause.

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<v Speaker 4>But it's a factor that I think isn't being paid

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<v Speaker 4>a lot of attention to. But both Republican and Democratic

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<v Speaker 4>strategists are seeing it and wondering if this is going

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<v Speaker 4>to have an effect on the outcome in November.

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<v Speaker 1>You know, it's interesting, and Josh, we don't certainly have

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<v Speaker 1>to tell you, but this idea that Donald Trump will

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<v Speaker 1>say something and people be like, well that's Donald Trump,

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<v Speaker 1>you know what I mean, they're kind of dismissive. Is

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<v Speaker 1>there something though different as he runs for a second

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<v Speaker 1>go at the White House.

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<v Speaker 3>Yeah, I think there are a couple of things.

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<v Speaker 4>I mean, as you mentioned, the Trump people sort of

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<v Speaker 4>laugh this off as this is just Trump being Trump.

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<v Speaker 4>You know, he likes to say outrageous things to get

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<v Speaker 4>a rise out of liberals. He's talked a little bit

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<v Speaker 4>about well should I maybe serve three terms? But while

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<v Speaker 4>a lot of people write it off as just Trump

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<v Speaker 4>being Trump, this particular group of voters seems to be

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<v Speaker 4>listening to it and worrying about it. And as strategists

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<v Speaker 4>have kind of plumbed the reason for this, they've come

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<v Speaker 4>up with some interesting theories, and the best one I

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<v Speaker 4>heard was that it was really what was driving the

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<v Speaker 4>sphere was the Supreme Court's decision to overturn Roe versus Wade.

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<v Speaker 4>A Democratic strategist told me that what that did was

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<v Speaker 4>convince a lot of ordinary voters that things they wouldn't

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<v Speaker 4>have imagined possible, like Rovers' way being overturned or Trump

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<v Speaker 4>abolishing term limit suddenly seemed real enough that these voters

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<v Speaker 4>were worrying about it, and it seemed to be pushing

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<v Speaker 4>at least some of them back into Joe Biden's camp.

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<v Speaker 3>Well, you get into the piece that the idea of

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<v Speaker 3>president serving only two terms, whether consecutive or not, hasn't

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<v Speaker 3>been in the Constitution since the days of the Founding

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<v Speaker 3>Fathers by any means. It was ratified in the nineteen

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<v Speaker 3>fifties after FDR served more than two terms. Can you

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<v Speaker 3>talk a little bit about the history of presidents since

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<v Speaker 3>nineteen fifty talking about the potential repealed the twenty second

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<v Speaker 3>Amendment or at least alluding to the idea of serving

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<v Speaker 3>more than two terms.

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<v Speaker 5>Yeah.

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<v Speaker 4>Absolutely, I mean, as I did a kind of a

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<v Speaker 4>deep dive in this piece, what was interesting was almost

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<v Speaker 4>immediately when the twenty second after the twenty second Amendment

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<v Speaker 4>was passed, popular presidents and their advisors in both parties

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<v Speaker 4>have kind of objected to it. Ronald Reagan said in

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<v Speaker 4>nineteen eighty seven he would like to overturn it. Democrats

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<v Speaker 4>in the House of Representatives twice, once during Bill Clinton's

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<v Speaker 4>presidency once during Barack Obama's tried to push legislation overturning it.

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<v Speaker 4>So it's something that popular presidents sort of chafe at.

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<v Speaker 4>But that being said, that the hurdle to actually get

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<v Speaker 4>it overturned in abolished urn onm It's is almost unthinkably difficult.

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<v Speaker 4>It would require large majorities in both houses of Congress,

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<v Speaker 4>that would require large majorities of state legislatures to approve it.

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<v Speaker 4>So it's not something that's plausibly going to happen. And

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<v Speaker 4>yet still people have learned that Trump is a norm breaker.

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<v Speaker 4>It's something that gives them pause and it's weighing on

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<v Speaker 4>them as they make their decision on who to vote

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<v Speaker 4>for in November.

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<v Speaker 1>Hey, Josh, there are focus groups, and then there are

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<v Speaker 1>focus groups by those who have been doing them for

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<v Speaker 1>some time that maybe you sit up a little bit

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<v Speaker 1>straight and take note, like I just do. Wonder is

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<v Speaker 1>there something that just makes everybody kind of be like,

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<v Speaker 1>wait a minute, there's something different this time around.

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<v Speaker 4>Yeah, I think that's exactly what's going on. I mean,

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<v Speaker 4>if you go back to twenty twenty and the January

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<v Speaker 4>sixth uprising, it's sort of shaken a lot of people

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<v Speaker 4>and made them realize that, well, maybe things aren't as

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<v Speaker 4>smooth as we expect. Historically, when we conduct these focus

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<v Speaker 4>groups and we throw out these kind of wild scenarios,

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<v Speaker 4>voters usually push back and say, oh, that could never happen.

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<v Speaker 4>I was able to sit in on a couple of

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<v Speaker 4>these and sort of see this myself, and people are

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<v Speaker 4>just much more willing to believe that crazy things can happen,

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<v Speaker 4>and that maybe one of those crazy things will be

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<v Speaker 4>Trump declaring himself president for life. As implausible as that sounds,

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<v Speaker 4>I think to most voters.

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<v Speaker 3>Well, it was struck by a woman who you spoke

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<v Speaker 3>to who actually said that she would vote for Biden

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<v Speaker 3>even if he is in a coma, despite the fact

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<v Speaker 3>that back in twenty sixteen she voted for former President

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<v Speaker 3>Trump during that election. Talk to me a little bit

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<v Speaker 3>about her thinking, Josh, and how this could move the

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<v Speaker 3>needle with the undecided voters.

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<v Speaker 4>Yeah, Well, the people I was focusing on in this

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<v Speaker 4>piece really were that narrow group of undecided voters who

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<v Speaker 4>are going to decide the election. A lot of committed

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<v Speaker 4>Republicans like it when Trump talks about abolishing term limits.

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<v Speaker 4>A lot of Democrats like to get upset about it,

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<v Speaker 4>but their votes aren't really up for grabs on either side.

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<v Speaker 4>So the focus of these focus groups and the voters

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<v Speaker 4>that I talked to were people who had either been

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<v Speaker 4>former Trump voters former Biden voters, were now undecided.

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<v Speaker 3>The woman.

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<v Speaker 4>You mentioned, Laura McCammon as a grandmother in Wisconsin I

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<v Speaker 4>talked to voted for Trump in twenty sixteen, but as

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<v Speaker 4>she's witnessed January sixth, she's listened to, you know, maga

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<v Speaker 4>media figures like Steve Bannon talk about multiple terms. It

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<v Speaker 4>scared her into deciding that she wouldn't risk another vote

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<v Speaker 4>for Donald Trump. And she told me, as you said,

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<v Speaker 4>she's planning to vote for Biden in November no matter what.

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<v Speaker 1>Hey, you know, while we have you, and one thing

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<v Speaker 1>we wanted to ask you, and this was certainly a

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<v Speaker 1>story that we've been talking about this week a lot,

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<v Speaker 1>and this has to do with Donald Trump. A video

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<v Speaker 1>posted to his social media account, the report Yeah to

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<v Speaker 1>his that referenced a unified Reich as a potential news

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<v Speaker 1>headline if you won a second term. You know, Devil's

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<v Speaker 1>Bargain bestseller. You know, you really got inside Steve Bannon

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<v Speaker 1>and the road to the White House for Donald Trump

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<v Speaker 1>the first go round. How are you thinking about some

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<v Speaker 1>of the terminology that's being you the rhetoric that's being

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<v Speaker 1>used by Donald Trump.

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<v Speaker 4>Well, this is something that we've seen going all the

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<v Speaker 4>way back to Trump's first run in twenty fifteen and

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<v Speaker 4>twenty sixteen that kind of winking at the far right,

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<v Speaker 4>either through phrases or memes or videos or what have you.

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<v Speaker 4>I don't know whether this was intentional or not, but

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<v Speaker 4>you know, given Trump's background, given the praise he heaped

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<v Speaker 4>on some of the Charlottesville protesters in twenty seventeen, another

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<v Speaker 4>earlier controversy over anti Semitism, It's something that people in

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<v Speaker 4>the press and people in the elector I think are

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<v Speaker 4>very alert to. So something like this pops up in

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<v Speaker 4>a Trump video, you see the media pouncing, you see

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<v Speaker 4>the attention to it, and it's something that the Trump campaign,

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<v Speaker 4>either intentionally or unintentionally, hasn't really managed to fix and

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<v Speaker 4>bottle up and kind of clean up their campaign. But

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<v Speaker 4>I think we can see based on this it's something

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<v Speaker 4>that we're going to have to keep an eye on going.

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<v Speaker 1>Forward, right, and certainly those undecided voters are keeping an

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<v Speaker 1>eye on too. That maybe explains what you just talked

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<v Speaker 1>to in your story. Hey Bloomberg, Bloomberg BusinessWeek national correspondent

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<v Speaker 1>Josh Green, Josh, thank you so much.

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<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 2>Live weekday afternoons from two to five pm. Easter Listen

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<v Speaker 1>Also this past week, JP Morgan CEO Jamie Diamond says

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<v Speaker 1>he expects problems to emerge in private credit and warned

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<v Speaker 1>that there could be hell to pay. That's a quote,

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<v Speaker 1>particularly as retail clients gain access to the booming asset class.

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<v Speaker 3>JP Morgan and other lenders have been competing with the

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<v Speaker 3>one point seven trillion dollar private credit industry, with giants

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<v Speaker 3>such as Apollo Global Management taking on ever larger deals.

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<v Speaker 3>We got an update and talked risks with on Arsov,

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<v Speaker 3>global head of Private Credit and Financial Institutions at Moody's

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<v Speaker 3>Investor Service.

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<v Speaker 6>Everybody wants a piece of the action, meaning either to

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<v Speaker 6>invest in the business or build a business, and we

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<v Speaker 6>went when the business is relatively mature, and particularly now

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<v Speaker 6>with the opening of the leverage finance market and I'm

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<v Speaker 6>talking about direct lending specifically, we are worried that created

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<v Speaker 6>terms will suffer and eventually there will be deals who

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<v Speaker 6>are done maybe less prudentially. When there was less competition,

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<v Speaker 6>particularly between the public and the product markets and leverage lending.

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<v Speaker 6>So we are concerned and we're seeing actually created terms

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<v Speaker 6>of seriation. We are seeing competition for talent as well,

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<v Speaker 6>and at the same time a lot of dry powder

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<v Speaker 6>being raised that has to be deployed and maybe deploy

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<v Speaker 6>the terms that are going to be less favorable for

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<v Speaker 6>credators in the near term and media term.

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<v Speaker 1>All right, so bummer for the creditors, right, the folks,

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<v Speaker 1>you need to borrow the money. But having said that,

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<v Speaker 1>as we kicked it off with Anna, the idea that

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<v Speaker 1>so many people want to be a part of it.

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<v Speaker 1>Doesn't that I'm playing devil's advocate a little bit, But

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<v Speaker 1>doesn't that kind of spread around the risk in the

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<v Speaker 1>private credit market so that there's not just one entity,

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<v Speaker 1>one lending entity, if you will, that's kind of stuck

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<v Speaker 1>holding the bag if things go wrong.

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<v Speaker 6>It is Diversification is always good at risks. The issue

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<v Speaker 6>is that our statistics have shown that the biggest fundraising

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<v Speaker 6>actually is going now.

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<v Speaker 1>Increasingly to the largest players.

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<v Speaker 6>So therefore this is becoming a more concentrated market. Sorry

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<v Speaker 6>for this has been a more concentrated market, both on

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<v Speaker 6>the private equity side, but particularly private credit fundraising is

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<v Speaker 6>indeed going to the largest and more established players. So

0:11:25.120 --> 0:11:29.160
<v Speaker 6>with that being said, we are diversification is very interesting

0:11:29.280 --> 0:11:32.560
<v Speaker 6>because it is the same pension funds, an insurance companies

0:11:32.559 --> 0:11:34.959
<v Speaker 6>who are investing on the private equity side, and also

0:11:35.000 --> 0:11:37.760
<v Speaker 6>over sovereign funds are also investing in the private credit

0:11:37.880 --> 0:11:40.679
<v Speaker 6>and so they're all increasing their exposure. The good thing

0:11:40.760 --> 0:11:44.079
<v Speaker 6>is here this from a systemic risk perspective, these are

0:11:44.280 --> 0:11:47.600
<v Speaker 6>different funds with different investment than underlying so there is

0:11:47.640 --> 0:11:50.680
<v Speaker 6>not that big concentration of one type of a risk

0:11:50.720 --> 0:11:53.439
<v Speaker 6>let's call it, you know, subprem mortgage, US suprem mortgage,

0:11:53.559 --> 0:11:56.560
<v Speaker 6>or US office commercial real estate in one type of

0:11:56.600 --> 0:12:00.920
<v Speaker 6>fund is diversified to many real moneys that have a

0:12:01.080 --> 0:12:06.440
<v Speaker 6>long term perspective and long term investment horizon and also

0:12:06.600 --> 0:12:10.800
<v Speaker 6>without necessarily immdiate liquidity call or risk. So that's the

0:12:10.800 --> 0:12:13.880
<v Speaker 6>good about this market. You're absolutely right the specification of

0:12:13.880 --> 0:12:17.679
<v Speaker 6>the investment community and also not imminent liquidity draw that

0:12:17.840 --> 0:12:19.400
<v Speaker 6>these kind of investors are coming in with.

0:12:19.960 --> 0:12:22.200
<v Speaker 3>When I'm wondering, are you going to come on our

0:12:22.200 --> 0:12:26.840
<v Speaker 3>show and say that private credit is not hot? When

0:12:26.920 --> 0:12:27.560
<v Speaker 3>does that happen?

0:12:28.720 --> 0:12:30.960
<v Speaker 6>You know what? That's so if you think about where

0:12:30.960 --> 0:12:33.160
<v Speaker 6>we are in what eating. A lot of us have

0:12:33.200 --> 0:12:36.280
<v Speaker 6>been talking about private credit as equivalent to direct lending,

0:12:36.320 --> 0:12:39.280
<v Speaker 6>and direct lending is just another middle market now expanding

0:12:39.280 --> 0:12:43.400
<v Speaker 6>to larger middle market leverage trends business, but private credit

0:12:43.480 --> 0:12:45.959
<v Speaker 6>is beyond that. There's a lot of talk about potentially

0:12:45.960 --> 0:12:49.040
<v Speaker 6>the abs private credit market, which you know, if you

0:12:49.080 --> 0:12:52.320
<v Speaker 6>listen to various pondents in anywhere between ten and forty trivia,

0:12:52.480 --> 0:12:56.079
<v Speaker 6>any kind of asset from any bank that potentially can

0:12:56.120 --> 0:12:59.679
<v Speaker 6>be sold. Is that auto, is that aircraft receivables, is

0:12:59.679 --> 0:13:03.680
<v Speaker 6>that actually data centers or explained as even you know,

0:13:03.720 --> 0:13:06.760
<v Speaker 6>commercial real estate that the potentially can be packaged in

0:13:06.880 --> 0:13:11.120
<v Speaker 6>a private securitizations that will have basically be deployed into

0:13:11.160 --> 0:13:14.440
<v Speaker 6>the kind of the investner community, same insurance companies, pension funds,

0:13:14.440 --> 0:13:17.720
<v Speaker 6>summer funds. So therefore, if you take a broader picture

0:13:17.720 --> 0:13:20.400
<v Speaker 6>of private credit or any credit provision that's not done

0:13:20.400 --> 0:13:23.280
<v Speaker 6>by the banks but financing our economy, that means that

0:13:23.360 --> 0:13:25.439
<v Speaker 6>this is going to be here to stay for quite

0:13:25.480 --> 0:13:25.960
<v Speaker 6>a long time.

0:13:26.120 --> 0:13:30.280
<v Speaker 1>So Moody's, we know who you are, and you guys

0:13:30.400 --> 0:13:33.560
<v Speaker 1>look at these things and try to assess risk. So

0:13:33.600 --> 0:13:36.440
<v Speaker 1>where's the risk and the private credit market today.

0:13:36.400 --> 0:13:41.959
<v Speaker 6>So the risks are really again they are mostly housed

0:13:42.160 --> 0:13:47.320
<v Speaker 6>again within institutional investors that are sophisticated investors and the

0:13:47.400 --> 0:13:50.160
<v Speaker 6>sub funds and again pension funds have the largest part

0:13:50.200 --> 0:13:54.040
<v Speaker 6>of this, then insurance companies, then sovereign funds. The growth

0:13:54.120 --> 0:13:57.920
<v Speaker 6>into retail funds and is what we are being raising

0:13:58.240 --> 0:14:01.600
<v Speaker 6>as a particular concern. Look at where the new BBC

0:14:01.679 --> 0:14:06.520
<v Speaker 6>Information and Business Development companies for benefit of your of

0:14:06.640 --> 0:14:11.240
<v Speaker 6>your viewers here is that there is like the largest

0:14:11.240 --> 0:14:13.360
<v Speaker 6>funds that have been grown is with retail or high

0:14:13.440 --> 0:14:16.720
<v Speaker 6>net worth money. And the question there is these type

0:14:16.760 --> 0:14:20.280
<v Speaker 6>of funds have a different kind of liquidity calls if

0:14:20.280 --> 0:14:22.880
<v Speaker 6>you were, an ability for retail investors to basically call

0:14:22.920 --> 0:14:25.360
<v Speaker 6>their money on a quarterly basis, right, And that's where

0:14:25.360 --> 0:14:27.880
<v Speaker 6>the biggest growth has been. So one can say, you

0:14:27.920 --> 0:14:30.920
<v Speaker 6>can be Teble's advocate, Well, shouldn't retail and high netword

0:14:30.960 --> 0:14:34.160
<v Speaker 6>individual also benefit from the growth of private markets.

0:14:33.800 --> 0:14:35.280
<v Speaker 7>And the answer to that is of course.

0:14:35.520 --> 0:14:38.240
<v Speaker 6>But the second one it's done in the prudential way

0:14:38.720 --> 0:14:42.000
<v Speaker 6>sufficiently with the right disclosure, so afterwards they really know

0:14:42.040 --> 0:14:45.240
<v Speaker 6>what they're getting and then they cannot get their money overnight.

0:14:45.480 --> 0:14:47.120
<v Speaker 1>It's so funny that you said this. I was just

0:14:47.120 --> 0:14:50.560
<v Speaker 1>having a discussion with someone in preparation for a panel,

0:14:50.640 --> 0:14:54.160
<v Speaker 1>and this whole idea of even a credited investors, do

0:14:54.240 --> 0:14:57.720
<v Speaker 1>they understand liquid versus ill liquid?

0:14:57.880 --> 0:14:58.040
<v Speaker 8>Right?

0:14:58.160 --> 0:15:01.320
<v Speaker 1>Because private credit not as long liquid is certainly kind

0:15:01.320 --> 0:15:04.400
<v Speaker 1>of your bread and butter investments, and so do they

0:15:04.640 --> 0:15:08.560
<v Speaker 1>understand going into one of them, or going into a

0:15:08.560 --> 0:15:10.480
<v Speaker 1>private credit fund that if they need the money or

0:15:10.480 --> 0:15:13.000
<v Speaker 1>want the money, it's not so easy to pull out? Correct?

0:15:13.360 --> 0:15:17.360
<v Speaker 6>Exactly? So typically how these fonsor are orchestrated.

0:15:16.920 --> 0:15:18.440
<v Speaker 1>And just got about thirty seconds.

0:15:18.520 --> 0:15:20.880
<v Speaker 6>Yeah, yes, you can have a quarterly you know, small

0:15:20.920 --> 0:15:23.520
<v Speaker 6>portion of liquidity is funds that have established or beck

0:15:23.600 --> 0:15:25.600
<v Speaker 6>in this space have a provision of bank clients to

0:15:25.640 --> 0:15:29.040
<v Speaker 6>provide for that and more liquid access. But not the

0:15:29.120 --> 0:15:31.480
<v Speaker 6>point being is that investors need to really be aware

0:15:31.560 --> 0:15:33.560
<v Speaker 6>that this is any liquid access and they're locked for

0:15:33.640 --> 0:15:35.560
<v Speaker 6>some period of time and they cannot take their money back,

0:15:35.560 --> 0:15:38.320
<v Speaker 6>and growth in that area can create disclosure risks.

0:15:38.800 --> 0:15:40.440
<v Speaker 9>Risks that's what the fonds to watch for.

0:15:40.800 --> 0:15:43.840
<v Speaker 1>Yeah, it's just, you know, certainly a topic that fascinates

0:15:43.880 --> 0:15:46.080
<v Speaker 1>us in a big way. Put a private credit story

0:15:46.080 --> 0:15:48.440
<v Speaker 1>on the most on the Bloemberg, and it tends to

0:15:48.480 --> 0:15:50.200
<v Speaker 1>be among the most right a.

0:15:50.120 --> 0:15:54.480
<v Speaker 3>Million bucks a year salary. Some of those folks the.

0:15:54.480 --> 0:15:57.320
<v Speaker 1>Firm, Anna are so global head of private credit financial

0:15:57.360 --> 0:16:00.160
<v Speaker 1>Institutions at Moody's Investors Service, always fund to check and

0:16:00.200 --> 0:16:01.440
<v Speaker 1>with you really appreciate it.

0:16:02.880 --> 0:16:06.760
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:16:06.840 --> 0:16:10.200
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0:16:10.200 --> 0:16:13.200
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0:16:13.280 --> 0:16:16.480
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0:16:16.520 --> 0:16:19.920
<v Speaker 2>station Just say Alexa Play Bloomberg eleven thirty.

0:16:21.320 --> 0:16:24.160
<v Speaker 1>Dell was an interesting stock this week, closing at a

0:16:24.240 --> 0:16:28.000
<v Speaker 1>record before earnings and then plummeting after earnings after its

0:16:28.040 --> 0:16:31.400
<v Speaker 1>first revenue increased since twenty twenty two wasn't enough to

0:16:31.440 --> 0:16:35.760
<v Speaker 1>impress investors high expectations for the company's AI server business.

0:16:36.160 --> 0:16:39.120
<v Speaker 3>We recently heard how Dell is expanding its AI factory

0:16:39.400 --> 0:16:43.200
<v Speaker 3>with Nvidia to include new servers, edge workstations, solutions and

0:16:43.320 --> 0:16:47.560
<v Speaker 3>services advancements that speed AI adoption and innovation. You may

0:16:47.560 --> 0:16:50.040
<v Speaker 3>recall to you that CEO Michael Dell has talked about

0:16:50.080 --> 0:16:54.040
<v Speaker 3>aipcs being quote pretty standard in twenty twenty five.

0:16:54.160 --> 0:16:56.680
<v Speaker 1>I will say some industry watchers and analysts are a

0:16:56.680 --> 0:16:59.560
<v Speaker 1>little suspect about not just for Dell, but the whole

0:16:59.600 --> 0:17:01.400
<v Speaker 1>thing out AI PCs.

0:17:01.560 --> 0:17:03.400
<v Speaker 3>Maybe AI phones come sooner, yeah.

0:17:03.240 --> 0:17:05.680
<v Speaker 1>Exactly, and maybe from Apple all right. In general, though,

0:17:05.720 --> 0:17:07.600
<v Speaker 1>we wanted to hear more about what Dell is up

0:17:07.680 --> 0:17:10.119
<v Speaker 1>to when it comes to AI, which you know, has

0:17:10.160 --> 0:17:12.080
<v Speaker 1>been around for a long time, they've been working on it.

0:17:12.320 --> 0:17:14.720
<v Speaker 1>For that, we turned to John Rose, he's Global Chief

0:17:14.760 --> 0:17:17.000
<v Speaker 1>Technology Officer at Dell Technologies.

0:17:17.240 --> 0:17:19.520
<v Speaker 3>We spoke to him before the release of Dell's latest

0:17:19.520 --> 0:17:20.200
<v Speaker 3>earnings report.

0:17:20.520 --> 0:17:23.840
<v Speaker 9>Last year, the first year of the AHI era, you know,

0:17:24.160 --> 0:17:26.639
<v Speaker 9>I think most enterprises were trying to figure out what

0:17:26.720 --> 0:17:30.160
<v Speaker 9>should they do, and largely most of the large enterprises

0:17:30.160 --> 0:17:32.439
<v Speaker 9>did a lot of experimentation. This year is different. This

0:17:32.560 --> 0:17:36.600
<v Speaker 9>year many of those initial experiments which we're really trying

0:17:36.600 --> 0:17:39.080
<v Speaker 9>to figure out where to apply this technology for the

0:17:39.080 --> 0:17:41.480
<v Speaker 9>best return. You know, if you're an enterprise, you could

0:17:41.480 --> 0:17:44.040
<v Speaker 9>apply aid to anything, but if you apply it to

0:17:44.160 --> 0:17:46.560
<v Speaker 9>your supply chain or your product development cycle, or something

0:17:46.560 --> 0:17:49.359
<v Speaker 9>that really moves the needle from an economic perspective, that'll

0:17:49.359 --> 0:17:52.280
<v Speaker 9>have a bigger impact. So I think today most enterprises

0:17:52.320 --> 0:17:55.240
<v Speaker 9>are triangulating on where to apply it, which then gets

0:17:55.280 --> 0:17:58.240
<v Speaker 9>them to the discussion of how to apply it. And

0:17:57.800 --> 0:18:00.199
<v Speaker 9>that's where you know, the panel we add when we

0:18:00.200 --> 0:18:02.879
<v Speaker 9>were chatting kind of went, which is, this is not

0:18:03.359 --> 0:18:07.119
<v Speaker 9>a workload that's sitting on the side used by three people.

0:18:07.160 --> 0:18:09.119
<v Speaker 9>This is the center of your enterprise. It's going to

0:18:09.200 --> 0:18:11.320
<v Speaker 9>run NonStop, seven x twenty four. It's going to power

0:18:11.400 --> 0:18:14.040
<v Speaker 9>your sales process, is going to power your customer satisfaction.

0:18:14.520 --> 0:18:18.000
<v Speaker 9>And so choosing the right place to run it, whether

0:18:18.320 --> 0:18:20.359
<v Speaker 9>you know that gives you the best economic outcome, the

0:18:20.359 --> 0:18:23.160
<v Speaker 9>best control, doesn't get you into compliance and regulatory challenges,

0:18:23.520 --> 0:18:26.080
<v Speaker 9>is really the dialogue that's happening now. And so a

0:18:26.080 --> 0:18:27.600
<v Speaker 9>lot of the work we're doing that you mentioned on

0:18:27.640 --> 0:18:30.440
<v Speaker 9>the intro around with our ECOSYSTM around Nvidia and Meta

0:18:30.480 --> 0:18:34.439
<v Speaker 9>and everybody else, is how do we reduce the complexity

0:18:34.440 --> 0:18:36.280
<v Speaker 9>to make that decision, How do we make it easier

0:18:36.320 --> 0:18:39.280
<v Speaker 9>for people to get started, to not have to do everything,

0:18:39.640 --> 0:18:41.719
<v Speaker 9>and to really get the platforms in place where they

0:18:41.760 --> 0:18:43.879
<v Speaker 9>need them. In our opinion, one of the best places

0:18:43.920 --> 0:18:46.440
<v Speaker 9>to do some of this stuff is clearly in their

0:18:46.440 --> 0:18:49.760
<v Speaker 9>own owned infrastructure. One it tends to be a CAPEX model.

0:18:49.760 --> 0:18:52.600
<v Speaker 9>And two, it's in your control and it's much more predictable.

0:18:52.680 --> 0:18:52.920
<v Speaker 5>John.

0:18:52.920 --> 0:18:55.479
<v Speaker 3>For years, we've heard about the cloud being what's nimble

0:18:55.640 --> 0:18:58.280
<v Speaker 3>and the cloud being the place that we can do

0:18:58.359 --> 0:19:02.080
<v Speaker 3>this stuff in it secure, cure do this stuff for

0:19:02.280 --> 0:19:05.639
<v Speaker 3>less expensive. I'm wondering the shift on premise is not

0:19:05.680 --> 0:19:08.119
<v Speaker 3>a shift. It's been around for since before the cloud.

0:19:08.119 --> 0:19:10.240
<v Speaker 3>But why are we seeing and talking so much about

0:19:10.240 --> 0:19:11.080
<v Speaker 3>the shift right now?

0:19:11.880 --> 0:19:13.920
<v Speaker 9>Yeah? This is Remember the cloud era was all about

0:19:13.920 --> 0:19:17.040
<v Speaker 9>taking your existing workloads, your web servers, your email, your

0:19:17.080 --> 0:19:19.840
<v Speaker 9>office productivity, and maybe trying to figure out a different

0:19:19.880 --> 0:19:22.000
<v Speaker 9>way to operate if by a cloud wasn't just public cloud.

0:19:22.080 --> 0:19:24.919
<v Speaker 9>The cloud model pervade everything, and so you know, the

0:19:24.960 --> 0:19:29.240
<v Speaker 9>shift autonomous, automated elastic infrastructure happened with a set of

0:19:29.240 --> 0:19:30.520
<v Speaker 9>applications that we understood.

0:19:30.560 --> 0:19:30.800
<v Speaker 8>Well.

0:19:31.160 --> 0:19:33.560
<v Speaker 9>The things we're building now look nothing like that. A

0:19:33.640 --> 0:19:37.440
<v Speaker 9>large scale generative AI system for an enterprise is arguably

0:19:37.480 --> 0:19:40.560
<v Speaker 9>the most demanding and complex workload you will create in

0:19:40.560 --> 0:19:44.239
<v Speaker 9>your lifetime. And so you know, we're You could argue that,

0:19:44.280 --> 0:19:47.320
<v Speaker 9>you know, an optics driven as a service model that

0:19:47.359 --> 0:19:49.560
<v Speaker 9>gives you lots of agility, but you pay by the

0:19:49.640 --> 0:19:53.200
<v Speaker 9>drip is not a very good outcome. If the thing

0:19:53.200 --> 0:19:57.000
<v Speaker 9>you're running runs seven x twenty four at enormous performance levels,

0:19:57.680 --> 0:19:59.880
<v Speaker 9>you know you don't want that meter running. You want

0:19:59.880 --> 0:20:02.439
<v Speaker 9>that meter to be predictable, and so it's just a

0:20:02.440 --> 0:20:04.800
<v Speaker 9>different class of workload. By the way, we're big proponents

0:20:04.840 --> 0:20:06.120
<v Speaker 9>in multi cloud. A lot of the time, the best

0:20:06.119 --> 0:20:09.080
<v Speaker 9>place to develop your AI system is in one of

0:20:09.119 --> 0:20:11.000
<v Speaker 9>the cloud providers because they have a great tool chain.

0:20:11.400 --> 0:20:13.880
<v Speaker 9>The best place to test it might be there, Maybe

0:20:13.960 --> 0:20:15.800
<v Speaker 9>the best place to train your models might be there

0:20:15.800 --> 0:20:17.720
<v Speaker 9>because you only need the infrastructure for a short period

0:20:17.800 --> 0:20:20.040
<v Speaker 9>of time. But the minute it becomes inference that you're

0:20:20.040 --> 0:20:22.600
<v Speaker 9>putting it into production and it's using your data, which

0:20:22.640 --> 0:20:25.000
<v Speaker 9>by the way, most of that is on prem even today,

0:20:25.680 --> 0:20:28.000
<v Speaker 9>then it starts to become a very different discussion, which

0:20:28.040 --> 0:20:31.280
<v Speaker 9>brings kind of this modern on prem architecture that we

0:20:31.280 --> 0:20:34.320
<v Speaker 9>talk about with the AI factory into play as probably

0:20:34.359 --> 0:20:36.159
<v Speaker 9>one of the more logical places to start.

0:20:36.240 --> 0:20:38.720
<v Speaker 1>Well, what is exactly the concept of an AI factory?

0:20:38.960 --> 0:20:42.879
<v Speaker 9>Yeah, here's the important thing for people to realize. AI

0:20:43.000 --> 0:20:45.200
<v Speaker 9>is a new workload, and by the way, it actually

0:20:45.200 --> 0:20:48.320
<v Speaker 9>needs a new class of infrastructure, the type of compute

0:20:48.400 --> 0:20:52.080
<v Speaker 9>is not CPUs, it's GPUs. The type of data is

0:20:52.160 --> 0:20:55.600
<v Speaker 9>not traditional databases, it's vectorized data that lives in large

0:20:55.680 --> 0:20:58.600
<v Speaker 9>language models. The kind of tools you use are different.

0:20:58.600 --> 0:21:01.320
<v Speaker 9>And so what we talked about a Dell Technologies world

0:21:01.480 --> 0:21:04.119
<v Speaker 9>was not a new set of products exclusively. It was

0:21:04.320 --> 0:21:06.840
<v Speaker 9>you really probably need to have a separate type of

0:21:06.880 --> 0:21:10.320
<v Speaker 9>infrastructure for your AI than you do for the traditional

0:21:10.359 --> 0:21:12.439
<v Speaker 9>things that you do those workloads that went through the

0:21:12.600 --> 0:21:14.840
<v Speaker 9>kind of cloud migration we talked about, And what the

0:21:14.880 --> 0:21:17.119
<v Speaker 9>AI factory is is it's an articulation of what that

0:21:17.200 --> 0:21:20.400
<v Speaker 9>infrastructure looks like. That it is accelerated compute, that it's

0:21:20.440 --> 0:21:22.840
<v Speaker 9>a different kind of data architecture, it's a better and

0:21:22.920 --> 0:21:26.560
<v Speaker 9>different type of networking architecture, and that it probably lives

0:21:26.560 --> 0:21:30.480
<v Speaker 9>in a different footprint because it itself has different requirements

0:21:30.560 --> 0:21:33.520
<v Speaker 9>than your legacy applications and the other applications you run

0:21:33.560 --> 0:21:35.560
<v Speaker 9>in either a public cloud or a private environment. And

0:21:35.600 --> 0:21:38.679
<v Speaker 9>so the AII factory is how do you create a

0:21:38.720 --> 0:21:42.760
<v Speaker 9>methodology and organize all the technology to put that in play,

0:21:42.840 --> 0:21:44.960
<v Speaker 9>whether it's at a rack level or even an entire

0:21:45.040 --> 0:21:48.240
<v Speaker 9>data center, that builds you the optimal infrastructure to run

0:21:48.280 --> 0:21:50.600
<v Speaker 9>these new workloads that you're going to need. So think

0:21:50.600 --> 0:21:52.359
<v Speaker 9>of it as just a paradigm shift. We're going to

0:21:52.400 --> 0:21:55.040
<v Speaker 9>have to build new infrastructure for this new workload. It

0:21:55.119 --> 0:21:57.600
<v Speaker 9>might be redesigning or optimizing what we have, and it

0:21:57.680 --> 0:21:59.520
<v Speaker 9>might be in fact being your data center build out.

0:22:00.000 --> 0:22:01.680
<v Speaker 1>And it's really interesting and I think we might have

0:22:01.760 --> 0:22:04.280
<v Speaker 1>talked about this at the Bloomberg Intelligence event, but about

0:22:04.320 --> 0:22:07.120
<v Speaker 1>you know, technology companies, they compete, they work with each other,

0:22:07.160 --> 0:22:11.040
<v Speaker 1>and it was interesting at Dell Tech World the keynote

0:22:11.080 --> 0:22:15.320
<v Speaker 1>stage to see Jensen Wang and Video's CEO up there,

0:22:16.080 --> 0:22:18.960
<v Speaker 1>and so there's really you know, you can see the partnership.

0:22:19.000 --> 0:22:21.560
<v Speaker 1>You can see there's clearly a show support from in

0:22:21.680 --> 0:22:24.480
<v Speaker 1>Video to you guys at Dell. What is the nature

0:22:24.480 --> 0:22:27.200
<v Speaker 1>of this partnership, especially when they make their own AI

0:22:27.480 --> 0:22:32.680
<v Speaker 1>server racks, which makes you competitors to some degree.

0:22:32.840 --> 0:22:36.840
<v Speaker 9>Remember, Dell is a unique company. We are obviously very large,

0:22:36.880 --> 0:22:40.440
<v Speaker 9>and you could argue we're the largest technology integrator in

0:22:40.480 --> 0:22:42.880
<v Speaker 9>the world. Now it means something to different people, but basically,

0:22:42.960 --> 0:22:45.199
<v Speaker 9>like I don't build my own CPUs or GPUs, but

0:22:45.240 --> 0:22:48.840
<v Speaker 9>what I do is I organize that technology into consumable

0:22:48.960 --> 0:22:53.240
<v Speaker 9>units of it that my customers across the world can consume.

0:22:53.680 --> 0:22:55.680
<v Speaker 9>Now when you look at what in Video is doing,

0:22:55.720 --> 0:22:58.200
<v Speaker 9>they clearly are the provider of some of the better

0:22:58.280 --> 0:23:00.199
<v Speaker 9>GPUs in the world. There are other choices that we

0:23:00.240 --> 0:23:03.280
<v Speaker 9>also work with. They also have organized their stack in

0:23:03.320 --> 0:23:05.119
<v Speaker 9>a way that makes it very easy to consume, and

0:23:05.119 --> 0:23:06.520
<v Speaker 9>I think that did a great job there. And so

0:23:06.520 --> 0:23:09.520
<v Speaker 9>they have an early lead and it's importantly that they're

0:23:09.240 --> 0:23:12.359
<v Speaker 9>they're making it much more consumable and they're keeping the

0:23:12.400 --> 0:23:16.119
<v Speaker 9>innovation cycle up. However, their ability to engage with the

0:23:16.200 --> 0:23:18.480
<v Speaker 9>large enterprise across the world. They don't have the we

0:23:18.520 --> 0:23:21.520
<v Speaker 9>OWT much larger salesforce. We have a global services capability,

0:23:21.520 --> 0:23:23.919
<v Speaker 9>We have the largest supply chain that's secure in the

0:23:23.960 --> 0:23:26.919
<v Speaker 9>world and technology and so. And by the way, you

0:23:27.000 --> 0:23:29.959
<v Speaker 9>also don't just need the GPUs, you need the advanced

0:23:29.960 --> 0:23:32.679
<v Speaker 9>storage services. You need to integrate it with your existing infrastructure.

0:23:32.680 --> 0:23:34.159
<v Speaker 9>You need to talk to your existing data, which by

0:23:34.160 --> 0:23:37.080
<v Speaker 9>the way, rides pretty much on Dell Technology storage systems.

0:23:37.800 --> 0:23:40.440
<v Speaker 9>And so the nature of the relationship is, look, hey,

0:23:40.480 --> 0:23:42.280
<v Speaker 9>you're trying to build an AI factory. There are some

0:23:42.440 --> 0:23:45.320
<v Speaker 9>leading edge parts that absolutely have to be produced. And

0:23:45.359 --> 0:23:47.920
<v Speaker 9>one way to actually make sure that they happen correctly,

0:23:48.080 --> 0:23:50.320
<v Speaker 9>is to integrate them into a system, an early system

0:23:50.320 --> 0:23:53.960
<v Speaker 9>like what Nvidia does. However, those parts are decomposable and

0:23:54.000 --> 0:23:57.160
<v Speaker 9>then they can reassemble into other form factors that companies

0:23:57.200 --> 0:23:59.960
<v Speaker 9>like Dell can take to a much more scalable market.

0:24:00.240 --> 0:24:03.040
<v Speaker 9>The announcements around edge and other areas. We have the

0:24:03.080 --> 0:24:05.520
<v Speaker 9>ability to reach more customers than anybody in the world.

0:24:05.720 --> 0:24:08.320
<v Speaker 9>We need partners to help us build the technology to

0:24:08.359 --> 0:24:09.040
<v Speaker 9>bring it to them.

0:24:09.200 --> 0:24:11.679
<v Speaker 1>Is your partnership with Nvidia a little bit different? Is

0:24:11.680 --> 0:24:13.679
<v Speaker 1>it a deeper one because you do have partnerships with

0:24:13.720 --> 0:24:16.679
<v Speaker 1>other server manufacturers as well in others? Is it a

0:24:16.720 --> 0:24:18.600
<v Speaker 1>deeper relationship or how would you call it?

0:24:18.680 --> 0:24:20.800
<v Speaker 9>Yeah, we worked with you know, we worked with a

0:24:20.880 --> 0:24:22.600
<v Speaker 9>lot of companies, and what I will tell you is

0:24:22.680 --> 0:24:25.520
<v Speaker 9>the first one. It was the deepest. Last year we

0:24:25.520 --> 0:24:28.800
<v Speaker 9>announced Project Helix, which was the first time anybody articulated

0:24:28.840 --> 0:24:31.280
<v Speaker 9>putting all the parts together into something people could consume.

0:24:31.320 --> 0:24:34.919
<v Speaker 9>So it has a significant first mover advantage. However, you know,

0:24:35.000 --> 0:24:36.640
<v Speaker 9>like I said, we work with a lot of companies

0:24:36.640 --> 0:24:37.680
<v Speaker 9>and we have a lot of partners.

0:24:38.000 --> 0:24:41.640
<v Speaker 3>Yeah, I'm wondering how big John, the AI server opportunity

0:24:42.040 --> 0:24:44.320
<v Speaker 3>is for Dell in twenty twenty five, and then how

0:24:44.359 --> 0:24:46.520
<v Speaker 3>big it could be over the next few years. What

0:24:46.560 --> 0:24:48.960
<v Speaker 3>are you folks talking about internally and externally?

0:24:49.200 --> 0:24:51.520
<v Speaker 9>Well, so I'm a CTO, so I'm not going to

0:24:51.520 --> 0:24:52.520
<v Speaker 9>talk about people.

0:24:53.040 --> 0:24:54.119
<v Speaker 1>But are you really busy?

0:24:54.240 --> 0:24:54.520
<v Speaker 2>John?

0:24:55.560 --> 0:24:58.520
<v Speaker 9>I am extraordinarily busy. But let me paint a picture

0:24:58.520 --> 0:25:01.000
<v Speaker 9>that's a little longer term, you know, and that is Look,

0:25:01.040 --> 0:25:03.680
<v Speaker 9>we are, as I mentioned, we're in now year two

0:25:03.840 --> 0:25:06.560
<v Speaker 9>of the AI cycle, the modern AI cycle, and year

0:25:06.560 --> 0:25:09.840
<v Speaker 9>one was all about surprise, get organized. Year two is

0:25:09.880 --> 0:25:13.639
<v Speaker 9>about the first kind of enterprise deployments and kind of

0:25:13.640 --> 0:25:17.160
<v Speaker 9>the prototypes. What that means is that the enterprise buildout

0:25:17.160 --> 0:25:19.960
<v Speaker 9>hasn't actually begun. And if we look at the size

0:25:19.960 --> 0:25:21.959
<v Speaker 9>of the AA market today and what's going on, it's

0:25:22.000 --> 0:25:24.480
<v Speaker 9>a pretty interesting market. What's happening is we're building the

0:25:24.480 --> 0:25:27.639
<v Speaker 9>foundational technologies, we're training the large language models that this

0:25:27.840 --> 0:25:31.080
<v Speaker 9>is a very robust ecosystem right now, we are developing

0:25:31.119 --> 0:25:33.600
<v Speaker 9>the tool chains, and as you can see from you know,

0:25:33.760 --> 0:25:35.800
<v Speaker 9>just the state of the industry, it's a pretty exciting

0:25:35.840 --> 0:25:39.360
<v Speaker 9>and a pretty significant shift that is in front of

0:25:39.800 --> 0:25:43.200
<v Speaker 9>the enterprise cycle where conservatively, you know, most most people

0:25:43.200 --> 0:25:46.080
<v Speaker 9>we look up with a long term The AI cycle

0:25:46.119 --> 0:25:48.840
<v Speaker 9>is about rebalancing a sizable portion of the work in

0:25:48.880 --> 0:25:52.200
<v Speaker 9>the world into the machine layer, and so as that occurs,

0:25:52.440 --> 0:25:54.680
<v Speaker 9>you know, it represents you know, sometimes we use the

0:25:54.720 --> 0:25:56.600
<v Speaker 9>phrase we're in the training era. Now we're about to

0:25:56.720 --> 0:25:59.240
<v Speaker 9>enter the infront ra for enterprise, which is AI gets

0:25:59.240 --> 0:26:02.000
<v Speaker 9>put into production. When it does, you know, you can

0:26:02.040 --> 0:26:04.760
<v Speaker 9>calculate imagine a world where you know, a third of

0:26:04.800 --> 0:26:07.760
<v Speaker 9>the work is now happening in a machine layer. It's

0:26:07.800 --> 0:26:10.240
<v Speaker 9>being done by a machine an AI system. What does

0:26:10.240 --> 0:26:13.040
<v Speaker 9>that look like? How big is that? Well, you can't

0:26:13.040 --> 0:26:15.639
<v Speaker 9>calculate it accurately, but you know it's a gigantic number.

0:26:15.680 --> 0:26:17.960
<v Speaker 9>And it's as big as the Internet build out, it's

0:26:18.000 --> 0:26:20.959
<v Speaker 9>as big as the Industrial revolution. In many of the

0:26:21.000 --> 0:26:23.639
<v Speaker 9>discussions that we have, the timing on it, it's an

0:26:23.640 --> 0:26:26.040
<v Speaker 9>extended cycle. This will be a twenty year cycle, but

0:26:26.280 --> 0:26:29.040
<v Speaker 9>we're about to enter that phase. And what it tells

0:26:29.119 --> 0:26:31.920
<v Speaker 9>us is it's a significant amount of replumbing of enterprise.

0:26:32.000 --> 0:26:35.280
<v Speaker 9>It's building out AI factories, it's rethinking your data strategy,

0:26:35.280 --> 0:26:38.240
<v Speaker 9>it's rethinking your footprint in the multi cloud, and all

0:26:38.280 --> 0:26:40.600
<v Speaker 9>of that tends to give it our breath and depth

0:26:40.640 --> 0:26:43.480
<v Speaker 9>in our ecosystem, drag us into an awful lot of

0:26:43.480 --> 0:26:47.240
<v Speaker 9>customer conversations in a pretty active world, even in advance

0:26:47.320 --> 0:26:50.040
<v Speaker 9>of the significant buildouts occurring on the inference side.

0:26:50.240 --> 0:26:52.680
<v Speaker 3>So okay, So if we're only in year two when

0:26:52.680 --> 0:26:56.960
<v Speaker 3>it comes to AI, where are corporates in their AI journey?

0:26:56.960 --> 0:26:59.160
<v Speaker 3>How do they adopt their technology? We know Dell want

0:26:59.200 --> 0:27:01.760
<v Speaker 3>a meaningful chunk of Tesla's AI rolled out, for example,

0:27:01.800 --> 0:27:04.000
<v Speaker 3>but where are corporates in their AI journey?

0:27:04.080 --> 0:27:06.359
<v Speaker 9>Yeah, the corporate As I mentioned before, last year, it

0:27:06.359 --> 0:27:08.400
<v Speaker 9>was all about getting your feet on the ground, understanding

0:27:08.400 --> 0:27:10.720
<v Speaker 9>the technology of earning what a large language model, earning

0:27:10.720 --> 0:27:13.800
<v Speaker 9>what RAG was, and this year it's all about finding

0:27:13.840 --> 0:27:17.240
<v Speaker 9>those first projects. The first projects are largely under development

0:27:17.240 --> 0:27:20.000
<v Speaker 9>in most large enterprises, and some of them are emerging

0:27:20.040 --> 0:27:23.080
<v Speaker 9>as chat thoughts and other services that we're starting to see.

0:27:23.680 --> 0:27:26.480
<v Speaker 9>And there are definitely early examples of technology that have

0:27:26.520 --> 0:27:30.520
<v Speaker 9>been deployed as new offerings. But the full pivot where

0:27:30.520 --> 0:27:33.760
<v Speaker 9>a company now declares that I am in the center

0:27:33.800 --> 0:27:36.800
<v Speaker 9>of my business, you know, building my product, selling my product,

0:27:36.880 --> 0:27:41.399
<v Speaker 9>servicing my product, engaging with my customers based on primarily

0:27:41.440 --> 0:27:44.160
<v Speaker 9>an AI architecture that is still work to be done,

0:27:44.480 --> 0:27:46.640
<v Speaker 9>and so I think you know at this point, we're

0:27:46.680 --> 0:27:49.919
<v Speaker 9>still right now in most large enterprises, in the first

0:27:50.080 --> 0:27:52.920
<v Speaker 9>proof of concepts, the first prototypes. But one of the

0:27:52.960 --> 0:27:54.840
<v Speaker 9>things that's different about AI is it does not take

0:27:54.880 --> 0:27:56.879
<v Speaker 9>three years to build one of those. You can go

0:27:57.000 --> 0:28:00.359
<v Speaker 9>from idea based on the tool chains available to having

0:28:00.400 --> 0:28:02.600
<v Speaker 9>something in production that you can start to really do.

0:28:02.680 --> 0:28:04.760
<v Speaker 9>And we're doing that inside of Dell make your developers

0:28:04.800 --> 0:28:07.000
<v Speaker 9>more productive in a matter of months. And so the

0:28:07.240 --> 0:28:10.160
<v Speaker 9>velocity of this cycle is something that we've never seen before,

0:28:10.400 --> 0:28:13.159
<v Speaker 9>which means the gap between getting your feet on the

0:28:13.160 --> 0:28:16.040
<v Speaker 9>ground and being in production and transforming your enterprise is

0:28:16.040 --> 0:28:17.000
<v Speaker 9>not a ten year cycle.

0:28:17.119 --> 0:28:19.240
<v Speaker 1>Hey, John, I keep hearing you know, you've said it,

0:28:19.280 --> 0:28:21.359
<v Speaker 1>and I've had other guests, but when they talk about

0:28:21.400 --> 0:28:24.600
<v Speaker 1>AI and in inference, right, am I saying it correctly?

0:28:25.000 --> 0:28:25.240
<v Speaker 3>Yeah?

0:28:25.800 --> 0:28:25.960
<v Speaker 8>Right?

0:28:26.520 --> 0:28:29.240
<v Speaker 1>How is that different from AI training? And is that

0:28:29.440 --> 0:28:31.800
<v Speaker 1>kind of a new concept or is that just something

0:28:31.840 --> 0:28:34.840
<v Speaker 1>more complicated when it comes to generative AI.

0:28:35.240 --> 0:28:37.760
<v Speaker 9>No, they're part of the same cycle that the idea

0:28:37.800 --> 0:28:40.840
<v Speaker 9>behind AI is. Look, you're trying to have a machine

0:28:41.600 --> 0:28:44.600
<v Speaker 9>do some kind of cognitive work, you know, answer a

0:28:44.640 --> 0:28:48.080
<v Speaker 9>service call, sell something build a right code. In order

0:28:48.120 --> 0:28:50.479
<v Speaker 9>to do that, the first step is that you must

0:28:50.480 --> 0:28:54.680
<v Speaker 9>have that machine have some access to the knowledge necessary

0:28:54.720 --> 0:28:57.000
<v Speaker 9>to do that, which is what training is about. The

0:28:57.000 --> 0:28:59.920
<v Speaker 9>difference in large language models is that we've developed techniques

0:29:00.360 --> 0:29:03.400
<v Speaker 9>that allow us to instead of trying to as human beings,

0:29:03.440 --> 0:29:06.120
<v Speaker 9>decide how to code, we've learned that if you just

0:29:06.520 --> 0:29:10.640
<v Speaker 9>expose these new techniques, these new technologies, large language models,

0:29:10.840 --> 0:29:14.800
<v Speaker 9>to a gigantic set of coding, just examples of coding,

0:29:14.840 --> 0:29:17.160
<v Speaker 9>they will classify them, organize them, and create a neural

0:29:17.160 --> 0:29:20.000
<v Speaker 9>network and interestingly enough, they will then be able to

0:29:20.040 --> 0:29:24.760
<v Speaker 9>replicate that intelligence, that behavior. And so the training phase

0:29:24.840 --> 0:29:27.800
<v Speaker 9>is about taking gobs of data in the current phase,

0:29:27.840 --> 0:29:31.760
<v Speaker 9>it's the entire Internet and run it into these models

0:29:31.800 --> 0:29:36.160
<v Speaker 9>that create systems that can understand or communicate human language,

0:29:36.160 --> 0:29:39.160
<v Speaker 9>that can code, And all that is is them deriving

0:29:39.280 --> 0:29:42.920
<v Speaker 9>from a gigantic data set the knowledge that's contained within

0:29:42.960 --> 0:29:46.280
<v Speaker 9>it to create a set of skills. That's training. Inference

0:29:46.320 --> 0:29:48.760
<v Speaker 9>is totally different. Inference is that once you have that model,

0:29:49.080 --> 0:29:51.160
<v Speaker 9>now you want to do something with it. You have

0:29:51.200 --> 0:29:53.680
<v Speaker 9>a thing that can code great well. Inference is when

0:29:53.680 --> 0:29:56.440
<v Speaker 9>you tell it to code a program, to actually produce

0:29:56.480 --> 0:29:58.920
<v Speaker 9>source code that does something. So they're just two halves

0:29:58.920 --> 0:30:01.680
<v Speaker 9>at the same coin. One is learning to create the capability,

0:30:01.680 --> 0:30:04.000
<v Speaker 9>the other is the act of using the capability and production.

0:30:04.600 --> 0:30:06.240
<v Speaker 1>Hey, listen, something I got to ask you. It's a

0:30:06.280 --> 0:30:08.720
<v Speaker 1>story that's on the Bloomberg and this has to do

0:30:08.760 --> 0:30:11.120
<v Speaker 1>with Nobel Laureate. He's also an economics professor. We're talking

0:30:11.120 --> 0:30:14.680
<v Speaker 1>about Paul Romer, and he was talking with our team

0:30:14.760 --> 0:30:18.720
<v Speaker 1>here and he said, runaway confidence and artificial intelligence risks,

0:30:18.760 --> 0:30:20.920
<v Speaker 1>repeating the mistakes of the crypto hype bubble of only

0:30:20.920 --> 0:30:23.560
<v Speaker 1>two years ago. He says, right now, there's way too

0:30:23.600 --> 0:30:27.040
<v Speaker 1>much confidence about the future trajectory of AI. When people

0:30:27.040 --> 0:30:29.040
<v Speaker 1>project this phote, I think they're at risk of making

0:30:29.040 --> 0:30:32.360
<v Speaker 1>a very serious mistake. Do you think that there's too

0:30:32.400 --> 0:30:37.920
<v Speaker 1>much confidence about AI? Do you think there's too much euphoria.

0:30:36.200 --> 0:30:39.200
<v Speaker 9>And two answers to that in the general population. I

0:30:39.200 --> 0:30:42.520
<v Speaker 9>think it's a very confusing space because we have basically

0:30:42.560 --> 0:30:47.680
<v Speaker 9>the human race is maybe susceptible to science fiction, and

0:30:47.440 --> 0:30:50.480
<v Speaker 9>we think that what we're producing is artificial general intelligence,

0:30:50.480 --> 0:30:53.160
<v Speaker 9>and we're producing these these these sentient beings, these are

0:30:53.240 --> 0:30:54.200
<v Speaker 9>non sentient beings.

0:30:54.040 --> 0:30:55.360
<v Speaker 3>These are Yeah, technologies.

0:30:55.720 --> 0:30:59.479
<v Speaker 9>Yes, yeah, maybe sometimes we all believe there's a path AGI,

0:30:59.560 --> 0:31:02.840
<v Speaker 9>it's just not in the near term. That whole dialogue

0:31:02.840 --> 0:31:05.840
<v Speaker 9>in that let's call it the consumer general market, which

0:31:05.920 --> 0:31:09.120
<v Speaker 9>is primarily where most of the big public AI players play,

0:31:09.480 --> 0:31:12.160
<v Speaker 9>is a risk because people think these have personalities. They

0:31:12.200 --> 0:31:15.000
<v Speaker 9>don't understand the technology. When you come to the enterprise world,

0:31:15.080 --> 0:31:18.200
<v Speaker 9>it is far more conservative. There is no enterprise in

0:31:18.200 --> 0:31:20.440
<v Speaker 9>the world that's trying to build the terminator or a

0:31:20.560 --> 0:31:22.840
<v Speaker 9>sentient being. What we are doing is we're applying the

0:31:22.880 --> 0:31:26.280
<v Speaker 9>techniques that we're pioneered in the public AI world large

0:31:26.360 --> 0:31:30.600
<v Speaker 9>language model space to very specific problems within a corporation

0:31:30.720 --> 0:31:34.600
<v Speaker 9>that could benefit from it, writing code, finding your customers,

0:31:34.960 --> 0:31:38.480
<v Speaker 9>engaging to solve problems. Those are the things that are mattering.

0:31:38.520 --> 0:31:41.320
<v Speaker 9>So enterprise is kind of boring, to be perfectly honest,

0:31:41.400 --> 0:31:43.520
<v Speaker 9>versus what is in the art of the possible in

0:31:43.520 --> 0:31:47.040
<v Speaker 9>the public world. However, as you know, our industrial complex

0:31:47.120 --> 0:31:49.120
<v Speaker 9>is quite large and the impact is much bigger.

0:31:50.200 --> 0:31:52.920
<v Speaker 1>Great stuff already looking forward. The next time we get

0:31:52.960 --> 0:31:54.800
<v Speaker 1>to catch up, John, Thank you so much. B well.

0:31:54.880 --> 0:31:58.640
<v Speaker 1>Don Rose his global Chief Technology Officer Dell Technologies, joining

0:31:58.680 --> 0:32:01.840
<v Speaker 1>us from New Hamps. You are listening and watching Bloomberg

0:32:01.840 --> 0:32:04.920
<v Speaker 1>Business Week Carol Masser along with Tim Stanovic, and this

0:32:05.280 --> 0:32:05.880
<v Speaker 1>is Bloomberg.

0:32:11.320 --> 0:32:14.840
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:32:14.880 --> 0:32:18.120
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

0:32:18.160 --> 0:32:20.320
<v Speaker 2>on Apple car Play and then brout Auto with a

0:32:20.320 --> 0:32:24.480
<v Speaker 2>Bloomberg Business act or watch us live on YouTube.

0:32:24.920 --> 0:32:27.800
<v Speaker 3>Well, Carol, if you've seen her or even uttered the

0:32:27.840 --> 0:32:31.560
<v Speaker 3>word vibe session, then you can thank our next guest. Yes, okay,

0:32:31.560 --> 0:32:33.600
<v Speaker 3>because she's the one who coined it. She's a former

0:32:33.680 --> 0:32:36.120
<v Speaker 3>Associated Capitol Group. She's now a TikTok star. She's a

0:32:36.160 --> 0:32:39.760
<v Speaker 3>financial educator and commentator. She's a blogger, she's a Bloomberg

0:32:39.760 --> 0:32:42.000
<v Speaker 3>Opinion contributor. And she's the author of a new book.

0:32:42.040 --> 0:32:45.760
<v Speaker 3>It's out now. It's called In This Economy, How Money

0:32:45.880 --> 0:32:48.600
<v Speaker 3>and Markets Really Work. We got with us Kyla Scanlon.

0:32:48.680 --> 0:32:49.680
<v Speaker 3>Kylo welcome, How are you.

0:32:49.760 --> 0:32:50.880
<v Speaker 7>Oh, I'm good, Thanks for having me.

0:32:50.960 --> 0:32:55.880
<v Speaker 3>Congratulations on the book. People are putting out books about

0:32:55.880 --> 0:32:57.840
<v Speaker 3>the economy quite a bit, you know, they're trying to

0:32:57.840 --> 0:32:59.400
<v Speaker 3>answer a lot of the questions that people have. Trying

0:32:59.440 --> 0:33:02.960
<v Speaker 3>to explain this. You take a different approach. What was

0:33:03.000 --> 0:33:04.560
<v Speaker 3>the white space that you saw when you were sort

0:33:04.600 --> 0:33:05.560
<v Speaker 3>of putting this all together.

0:33:05.840 --> 0:33:06.080
<v Speaker 1>Yeah.

0:33:06.120 --> 0:33:08.800
<v Speaker 7>I mean the book is largely inspired from the content

0:33:08.840 --> 0:33:10.240
<v Speaker 7>that I do, which just meant to be like fun

0:33:10.280 --> 0:33:13.440
<v Speaker 7>and accessible, and so the book has sixty illustrations. The

0:33:13.520 --> 0:33:17.000
<v Speaker 7>language is also accessible, and so I just really wanted

0:33:17.000 --> 0:33:20.360
<v Speaker 7>to write a foundational guide to the economy that was fun,

0:33:20.480 --> 0:33:22.520
<v Speaker 7>and so that's what the book is meant to be.

0:33:22.640 --> 0:33:25.600
<v Speaker 1>Fun but smart, because these are important issues, right right, Yeah.

0:33:25.680 --> 0:33:25.840
<v Speaker 9>Yeah.

0:33:26.000 --> 0:33:28.920
<v Speaker 7>It talks about inflation, the labor market, gp all of

0:33:28.960 --> 0:33:31.760
<v Speaker 7>those things, and so it's meant to talk about the

0:33:31.800 --> 0:33:35.640
<v Speaker 7>important issues in a way that doesn't feel overbearing or complicated.

0:33:35.760 --> 0:33:37.680
<v Speaker 1>Well, what's your interaction? Like, I feel like I have

0:33:37.760 --> 0:33:39.840
<v Speaker 1>a bunch of nieces that are probably in their their

0:33:39.880 --> 0:33:43.200
<v Speaker 1>in twenties, like early thirties and stuff, and there are

0:33:43.280 --> 0:33:46.960
<v Speaker 1>ones that are very accomplished too, and they'll be like,

0:33:47.200 --> 0:33:48.960
<v Speaker 1>you know, when it comes to money and all this stuff,

0:33:48.960 --> 0:33:51.440
<v Speaker 1>like people feel lost. Why do you totally stop?

0:33:51.480 --> 0:33:51.600
<v Speaker 8>Oh?

0:33:51.640 --> 0:33:53.360
<v Speaker 7>I mean I think we do a disservice to people

0:33:53.440 --> 0:33:55.920
<v Speaker 7>in terms of how we give them information about the economy.

0:33:56.000 --> 0:33:56.200
<v Speaker 9>Yeah.

0:33:56.240 --> 0:33:58.760
<v Speaker 7>I think it just can feel very convoluted, very complex,

0:33:59.240 --> 0:34:01.320
<v Speaker 7>and I think often it's hard to get the right

0:34:01.360 --> 0:34:03.640
<v Speaker 7>information that you need. And the economy is such a

0:34:03.640 --> 0:34:06.000
<v Speaker 7>personal experience too, so a lot of people are like,

0:34:06.000 --> 0:34:08.680
<v Speaker 7>I'd just rather avoid that then think about it. But

0:34:08.719 --> 0:34:10.680
<v Speaker 7>I think if you give them the tools, like they'll

0:34:10.680 --> 0:34:13.160
<v Speaker 7>know how to dig a hole or whatever, and so

0:34:13.320 --> 0:34:16.640
<v Speaker 7>I think it's just overwhelming, But if you distill things

0:34:16.680 --> 0:34:19.239
<v Speaker 7>down in an accessible way, it'll make it a little

0:34:19.280 --> 0:34:19.760
<v Speaker 7>less overwall.

0:34:19.840 --> 0:34:21.439
<v Speaker 1>Right, So how do you approach something like this because

0:34:21.440 --> 0:34:24.000
<v Speaker 1>there's some really serious stuff in here, including monetary policies,

0:34:24.040 --> 0:34:26.520
<v Speaker 1>So think like how did you kind of initially think

0:34:26.520 --> 0:34:27.960
<v Speaker 1>about how you wanted to get into it?

0:34:28.200 --> 0:34:34.520
<v Speaker 7>Yeah, Also I rewrote the book three times, so that's.

0:34:32.960 --> 0:34:34.600
<v Speaker 1>That happens, right, Yeah, No, it was a.

0:34:36.120 --> 0:34:39.840
<v Speaker 7>Grind, but like the whole idea was to use the

0:34:39.840 --> 0:34:42.080
<v Speaker 7>illustrations as kind of a backbone of the book, and like,

0:34:42.239 --> 0:34:43.880
<v Speaker 7>if you buy the audiobook.

0:34:43.440 --> 0:34:46.160
<v Speaker 1>There's a visual like society right especially today.

0:34:46.160 --> 0:34:48.240
<v Speaker 7>Oh yeah, and if you buy the audiobook, there's a PDF.

0:34:48.400 --> 0:34:50.840
<v Speaker 7>But the book starts with the Economic Kingdom, which is

0:34:50.920 --> 0:34:52.560
<v Speaker 7>kind of like the tape story of the economy, showing

0:34:52.600 --> 0:34:55.000
<v Speaker 7>how everything is interconnected. Because I think that's like the

0:34:55.040 --> 0:34:56.960
<v Speaker 7>most confusing part is like how do all these like

0:34:56.960 --> 0:34:59.120
<v Speaker 7>what is the FED and what is monetary policy? I

0:34:59.120 --> 0:35:02.719
<v Speaker 7>don't care? And how does that interact? So everything kind

0:35:02.760 --> 0:35:05.680
<v Speaker 7>of stems from that first drawing, and then the rest

0:35:05.719 --> 0:35:07.680
<v Speaker 7>of the book is sort of an exploration of all

0:35:07.760 --> 0:35:11.919
<v Speaker 7>those those topics with like little jokes interspersed and so, yeah,

0:35:12.000 --> 0:35:13.120
<v Speaker 7>it's just it's been to be fun.

0:35:13.239 --> 0:35:14.799
<v Speaker 1>I love that you go to the Federal Reserve because

0:35:14.800 --> 0:35:17.960
<v Speaker 1>I do feel like if you bring it up in circles,

0:35:18.000 --> 0:35:21.120
<v Speaker 1>are like, yeah, whatever, but you talk about interest rates, right,

0:35:21.200 --> 0:35:22.760
<v Speaker 1>and then everybody like comes alive.

0:35:23.200 --> 0:35:25.719
<v Speaker 7>Yeah. I just I think that people don't like, it's

0:35:25.760 --> 0:35:29.480
<v Speaker 7>not anybody's full like economics education is not that accessible

0:35:29.840 --> 0:35:31.960
<v Speaker 7>to use that word quite a bit, but I think

0:35:31.960 --> 0:35:34.000
<v Speaker 7>that that's like you just have to talk about these things.

0:35:34.040 --> 0:35:36.480
<v Speaker 7>And you know, I think part of the reason you know,

0:35:36.760 --> 0:35:38.960
<v Speaker 7>to go to the BIB session topic that part of

0:35:38.960 --> 0:35:41.440
<v Speaker 7>the reason that people freak out is like I live

0:35:41.440 --> 0:35:43.200
<v Speaker 7>in a system that I don't understand or I feel

0:35:43.200 --> 0:35:45.800
<v Speaker 7>like I don't have the tools to understand. And that's

0:35:46.200 --> 0:35:48.799
<v Speaker 7>the FED is really important to at least have a

0:35:48.800 --> 0:35:49.239
<v Speaker 7>grasp on.

0:35:49.520 --> 0:35:51.160
<v Speaker 3>Can you talk a little bit about how you got

0:35:51.200 --> 0:35:54.600
<v Speaker 3>into it, because you were an associate at Capitol Group

0:35:54.680 --> 0:35:58.480
<v Speaker 3>earlier in your career. You also sold cars at one point. Yeah,

0:35:58.520 --> 0:36:01.120
<v Speaker 3>but talk a little bit about you know, your education

0:36:01.200 --> 0:36:02.719
<v Speaker 3>and then how you how you got into this.

0:36:02.920 --> 0:36:05.160
<v Speaker 7>Yeah, so you're up in Kentucky and I didn't have

0:36:05.360 --> 0:36:07.080
<v Speaker 7>like I didn't even know you could major in economics

0:36:07.120 --> 0:36:09.360
<v Speaker 7>until I got to college. And so for me, it

0:36:09.440 --> 0:36:10.960
<v Speaker 7>was just kind of like, Okay, there needs to be

0:36:11.080 --> 0:36:13.360
<v Speaker 7>some sort of tool out there that people can access,

0:36:13.440 --> 0:36:15.600
<v Speaker 7>like me when I was at age that you can

0:36:15.719 --> 0:36:17.759
<v Speaker 7>understand the world around you. And then when I was

0:36:17.760 --> 0:36:20.040
<v Speaker 7>in college, I had a whole blog and like options trading,

0:36:20.040 --> 0:36:22.520
<v Speaker 7>and so I've always wanted to bring people alongside a

0:36:22.600 --> 0:36:24.839
<v Speaker 7>learning journey and now it's really about the.

0:36:24.920 --> 0:36:27.560
<v Speaker 1>Economy and just you didn't go to Wall Street.

0:36:28.000 --> 0:36:29.919
<v Speaker 7>Well, I guess Capitol Group is like the by side.

0:36:30.120 --> 0:36:31.759
<v Speaker 3>You didn't, but you didn't stay there. I mean like

0:36:31.800 --> 0:36:34.400
<v Speaker 3>you're could have been, like you could have been like

0:36:34.760 --> 0:36:36.359
<v Speaker 3>a terminal subscriber, like.

0:36:36.480 --> 0:36:37.960
<v Speaker 7>You know I was at one point.

0:36:37.880 --> 0:36:41.759
<v Speaker 1>But exactly, so why didn't you stay with it?

0:36:42.040 --> 0:36:45.439
<v Speaker 7>So I graduated into the pandemic and it was kind

0:36:45.480 --> 0:36:48.480
<v Speaker 7>of like it's a personal journey, right, but like for me,

0:36:48.560 --> 0:36:51.720
<v Speaker 7>I was like my life I think is about economics education,

0:36:51.960 --> 0:36:54.880
<v Speaker 7>Like I really weirdly care about this so deeply, and

0:36:54.960 --> 0:36:56.880
<v Speaker 7>I just wanted to bring people up to speed with

0:36:57.040 --> 0:36:59.160
<v Speaker 7>the knowledge that I felt was important for them to

0:36:59.160 --> 0:36:59.719
<v Speaker 7>get access to.

0:37:00.040 --> 0:37:02.399
<v Speaker 1>We're interesting, I'm thinking about we're having this conversation because

0:37:02.400 --> 0:37:06.160
<v Speaker 1>it's also a time, you know, with politics a little on,

0:37:06.520 --> 0:37:08.799
<v Speaker 1>you know, a little crazy is that people say we

0:37:08.840 --> 0:37:11.040
<v Speaker 1>need civic lessons again to really kind of understand how

0:37:11.080 --> 0:37:13.359
<v Speaker 1>government works. But I also agree the same thing, like,

0:37:13.560 --> 0:37:16.480
<v Speaker 1>you're right, we're taught algebra, calculus and all these different things,

0:37:16.760 --> 0:37:19.759
<v Speaker 1>but really understanding how money works and flows and how

0:37:19.760 --> 0:37:22.000
<v Speaker 1>the economy. I studied economics too, and it was because

0:37:22.040 --> 0:37:25.400
<v Speaker 1>I was interested in like understanding how this all works,

0:37:25.800 --> 0:37:29.080
<v Speaker 1>and it really gives you such a great understanding of

0:37:29.120 --> 0:37:31.200
<v Speaker 1>your own picture, but just more broadly, how it all

0:37:31.239 --> 0:37:31.759
<v Speaker 1>plays together.

0:37:31.880 --> 0:37:33.920
<v Speaker 7>Yeah, I mean, I think it's super important, and like

0:37:33.960 --> 0:37:35.920
<v Speaker 7>I said, I think if you don't understand it, it can

0:37:35.960 --> 0:37:38.960
<v Speaker 7>be just really overwhelming. And so yeah, that's the the

0:37:39.040 --> 0:37:39.640
<v Speaker 7>goal of the book.

0:37:39.880 --> 0:37:41.200
<v Speaker 1>So what is the economic kingdom?

0:37:41.560 --> 0:37:44.279
<v Speaker 7>The economic kingdom is all that picture. Yeah, it's all

0:37:44.320 --> 0:37:47.320
<v Speaker 7>the castles, and so it's maybe like a little reductive

0:37:47.360 --> 0:37:49.560
<v Speaker 7>of an image of the economy. You could probably spend

0:37:49.560 --> 0:37:51.560
<v Speaker 7>several pages on it, but it's just been to show

0:37:51.560 --> 0:37:54.520
<v Speaker 7>the interconnectivity between everything. So there's a federal reserve castle

0:37:54.800 --> 0:37:57.680
<v Speaker 7>or a monetary policy castle, like firing a caton into

0:37:57.760 --> 0:38:00.960
<v Speaker 7>inflation meant to represent rate likes. And Yeah, it's just

0:38:01.160 --> 0:38:04.640
<v Speaker 7>like I do think that economics is so fun, And

0:38:04.800 --> 0:38:06.399
<v Speaker 7>whenever I say that to my friends, they're like, please

0:38:06.400 --> 0:38:08.440
<v Speaker 7>get away from us. But I do think like it

0:38:08.440 --> 0:38:11.319
<v Speaker 7>can be really fun and interesting and it doesn't have

0:38:11.400 --> 0:38:15.080
<v Speaker 7>to be so big, and it can have knowledge about

0:38:15.080 --> 0:38:16.480
<v Speaker 7>it that is digestible.

0:38:16.640 --> 0:38:19.000
<v Speaker 3>Well, we're seeing the effects of it play out right

0:38:19.040 --> 0:38:21.280
<v Speaker 3>now with the difference in the way that people feel

0:38:21.520 --> 0:38:25.319
<v Speaker 3>versus what the economy is telling us about historically low unemployment,

0:38:25.360 --> 0:38:28.040
<v Speaker 3>a stock market that is at records, but people just

0:38:28.080 --> 0:38:31.840
<v Speaker 3>don't feel good about inflation. People don't feel good about

0:38:31.840 --> 0:38:35.040
<v Speaker 3>their situation in poll after poll. At the end of

0:38:35.040 --> 0:38:38.600
<v Speaker 3>the day, it's about vibes, you argue, So talk a

0:38:38.600 --> 0:38:41.080
<v Speaker 3>little bit about vibes and the importance of vibes when

0:38:41.080 --> 0:38:42.400
<v Speaker 3>it comes to thinking about the economy.

0:38:42.480 --> 0:38:45.160
<v Speaker 7>Yeah, and to caveat all the vibe discussion, like structural

0:38:45.160 --> 0:38:47.760
<v Speaker 7>affordability is a massive issue, like we have a housing crisis,

0:38:47.800 --> 0:38:50.319
<v Speaker 7>healthcare like child cares up like thirty two percent of

0:38:50.320 --> 0:38:52.439
<v Speaker 7>twenty nineteen. Elder care is ten thousand dollars a month,

0:38:52.600 --> 0:38:55.680
<v Speaker 7>And so that's not meant to reduce the conversation about

0:38:55.719 --> 0:38:58.480
<v Speaker 7>the issues that we're facing as a society that has

0:38:58.480 --> 0:39:02.880
<v Speaker 7>an economy. But you know, the polls are hard, But

0:39:02.960 --> 0:39:04.640
<v Speaker 7>like there was a poll that was released that said

0:39:04.680 --> 0:39:06.080
<v Speaker 7>that fifty five percent of people think that we're in

0:39:06.120 --> 0:39:08.000
<v Speaker 7>a recession, forty nine percent and people think the stock

0:39:08.000 --> 0:39:08.400
<v Speaker 7>market is down.

0:39:08.440 --> 0:39:08.600
<v Speaker 5>Yeah.

0:39:08.600 --> 0:39:10.600
<v Speaker 3>I think there was a Harris poll last week, Hairst Guardian.

0:39:10.719 --> 0:39:14.319
<v Speaker 7>Yeah, forty nine percent think unemployment is at a record high,

0:39:14.400 --> 0:39:16.560
<v Speaker 7>and it's like the opposite, stock market's up twelve percent.

0:39:17.080 --> 0:39:19.399
<v Speaker 7>We're not in a recession. Unemployments at a record low.

0:39:19.640 --> 0:39:21.920
<v Speaker 7>And so I think it really is like, yes, we

0:39:21.960 --> 0:39:25.440
<v Speaker 7>can acknowledge that the economy is tough, and there are

0:39:25.480 --> 0:39:26.759
<v Speaker 7>parts of it that are tough, but you also have

0:39:26.840 --> 0:39:29.279
<v Speaker 7>to acknowledge an element of reality. And I think that's

0:39:29.280 --> 0:39:32.160
<v Speaker 7>where this ViBe's conversation is really important. How people feel

0:39:32.200 --> 0:39:33.880
<v Speaker 7>about the economy really really matters.

0:39:33.880 --> 0:39:36.880
<v Speaker 1>The sentiment matters, right. We see it certainly in the

0:39:37.080 --> 0:39:39.840
<v Speaker 1>financial markets when you talk with individuals, and when you

0:39:39.840 --> 0:39:41.520
<v Speaker 1>were thinking about this book, like, what is the number

0:39:41.520 --> 0:39:43.879
<v Speaker 1>one thing that people just kind of miss in kind

0:39:43.880 --> 0:39:45.440
<v Speaker 1>of understanding how the economy works.

0:39:45.560 --> 0:39:47.680
<v Speaker 7>I mean, I think it's their importance within it. Like

0:39:47.719 --> 0:39:49.799
<v Speaker 7>everything that we do is an economic transaction. Like I

0:39:49.840 --> 0:39:52.040
<v Speaker 7>bought a cup of coffee this morning, That's an economic transaction.

0:39:52.120 --> 0:39:54.600
<v Speaker 7>Like took the subway here economic transaction. And so I

0:39:54.640 --> 0:39:58.359
<v Speaker 7>think people oftentimes will reduce their own importance and this

0:39:58.600 --> 0:39:59.799
<v Speaker 7>big thing that we're all part of.

0:40:00.040 --> 0:40:02.840
<v Speaker 3>You've got an entire chapter on here about housing in

0:40:02.880 --> 0:40:05.239
<v Speaker 3>the American Dream. We just had a story about this.

0:40:05.280 --> 0:40:06.880
<v Speaker 3>It's one of the most read on the Blomberg Terminal

0:40:06.920 --> 0:40:09.600
<v Speaker 3>about how that American dream is slipping away. What are

0:40:09.600 --> 0:40:13.319
<v Speaker 3>your thoughts around owning versus renting right now?

0:40:13.520 --> 0:40:15.920
<v Speaker 7>Yeah, I think it's a really tough discussion. I think

0:40:15.960 --> 0:40:18.440
<v Speaker 7>that it's really a wealth building discussion. So there's a

0:40:18.520 --> 0:40:21.000
<v Speaker 7>chart from the Federal Reserve the distribution of financial assets

0:40:21.120 --> 0:40:22.960
<v Speaker 7>that shows that the bottom fifty percent have all of

0:40:23.000 --> 0:40:25.320
<v Speaker 7>their wealth tied into their home, the top ten percent

0:40:25.360 --> 0:40:27.839
<v Speaker 7>have stock in like business ownership. And so I think

0:40:27.960 --> 0:40:30.240
<v Speaker 7>the way that we think about housing probably has to change.

0:40:30.520 --> 0:40:32.799
<v Speaker 7>It's a speculative investment that we live in, and it

0:40:32.800 --> 0:40:34.640
<v Speaker 7>has to probably be one of the two. It can't

0:40:34.719 --> 0:40:36.560
<v Speaker 7>probably be both. And so I think that's kind of

0:40:36.560 --> 0:40:38.400
<v Speaker 7>the conversation that we have to have around housing. But

0:40:38.400 --> 0:40:40.960
<v Speaker 7>that's an extremely hard conversation.

0:40:41.800 --> 0:40:43.640
<v Speaker 1>In terms of the chapters, is there one that was

0:40:43.719 --> 0:40:45.840
<v Speaker 1>like the trickiest for you or that you were like

0:40:45.920 --> 0:40:48.680
<v Speaker 1>really stewed over or didn't just rewrite it three times?

0:40:48.800 --> 0:40:51.480
<v Speaker 7>Maybe even more? Yeah, I mean the problems chapter was

0:40:51.520 --> 0:40:53.879
<v Speaker 7>hard because you don't want to come off as really

0:40:53.880 --> 0:40:56.279
<v Speaker 7>negative and you also want to provide solutions to It's

0:40:56.360 --> 0:40:58.480
<v Speaker 7>very easy to like sit and talk and be like, oh,

0:40:58.480 --> 0:41:01.759
<v Speaker 7>things are bad, but it's much harder to provide proper solutions.

0:41:02.000 --> 0:41:03.319
<v Speaker 7>And so I think it was hard to discuss the

0:41:03.320 --> 0:41:05.960
<v Speaker 7>problems that we're facing because there are so many. But

0:41:06.000 --> 0:41:08.080
<v Speaker 7>then the opportunities chapter was so much fun to write

0:41:08.120 --> 0:41:10.200
<v Speaker 7>because there are ways to fix the issues we're facing.

0:41:10.640 --> 0:41:12.160
<v Speaker 3>I'm wondering if you you know, you have you have

0:41:12.239 --> 0:41:14.239
<v Speaker 3>the sub stack, you have YouTube, you have TikTok, you

0:41:14.239 --> 0:41:17.440
<v Speaker 3>have Instagram, you have Twitter, slash x slash whatever it's

0:41:17.480 --> 0:41:19.759
<v Speaker 3>called right now, how did you get a book deal?

0:41:20.040 --> 0:41:20.200
<v Speaker 1>Yeah?

0:41:20.360 --> 0:41:22.200
<v Speaker 7>No, that's a good question. So I wrote this piece

0:41:22.239 --> 0:41:24.520
<v Speaker 7>back in July twenty twenty two about the Vibe session,

0:41:24.880 --> 0:41:26.840
<v Speaker 7>and I didn't really think it would be any different

0:41:26.880 --> 0:41:28.680
<v Speaker 7>than any of my other newsletter pieces. But then the

0:41:28.680 --> 0:41:31.160
<v Speaker 7>New York Times was like the opinion section was like,

0:41:31.160 --> 0:41:33.279
<v Speaker 7>would you want to publish with us? And I was

0:41:33.320 --> 0:41:36.000
<v Speaker 7>like yeah, And then Penguin Random House reached out and

0:41:36.000 --> 0:41:37.520
<v Speaker 7>they were like, have you ever thought about writing a book?

0:41:37.600 --> 0:41:39.480
<v Speaker 7>And I wrote books all throughout my childhood, Like my

0:41:39.520 --> 0:41:41.560
<v Speaker 7>first book was when I was eight, about a penguin,

0:41:41.840 --> 0:41:43.239
<v Speaker 7>and so I was like, yes, of course I want

0:41:43.280 --> 0:41:43.799
<v Speaker 7>to write a book.

0:41:43.880 --> 0:41:46.840
<v Speaker 3>Was that one Penguin Random House published I wish?

0:41:46.920 --> 0:41:50.120
<v Speaker 7>Yeah, it was very I'm not like super woo, but

0:41:50.160 --> 0:41:51.439
<v Speaker 7>I was like that's pretty boo boo.

0:41:52.600 --> 0:41:52.839
<v Speaker 5>Yeah.

0:41:52.920 --> 0:41:55.799
<v Speaker 7>Yeah, And so that was how the book deal came about.

0:41:55.800 --> 0:41:58.400
<v Speaker 7>And then I really wanted to provide a static information

0:41:58.440 --> 0:42:00.440
<v Speaker 7>guide rather than social media videos.

0:42:00.560 --> 0:42:03.160
<v Speaker 1>What if, you know, if a younger generation doesn't get

0:42:03.160 --> 0:42:05.040
<v Speaker 1>it right, or people in general don't get it right

0:42:05.080 --> 0:42:08.160
<v Speaker 1>and understand their role in the economy, there's a cost.

0:42:08.400 --> 0:42:10.239
<v Speaker 7>Yeah, totally. I mean I think there's a cost to

0:42:10.280 --> 0:42:12.480
<v Speaker 7>like how we interact with on another, like the polarization

0:42:13.640 --> 0:42:17.200
<v Speaker 7>I think some of the polls are super disparaging and concerning.

0:42:17.480 --> 0:42:19.440
<v Speaker 7>And then I think also like if you don't understand

0:42:19.440 --> 0:42:21.319
<v Speaker 7>the economy, I don't think you understand the potential that

0:42:21.360 --> 0:42:23.480
<v Speaker 7>you might have, like you kind of get stuck in

0:42:23.480 --> 0:42:25.040
<v Speaker 7>certain places or what.

0:42:25.080 --> 0:42:26.920
<v Speaker 1>Do you mean by that? Carry that out for me?

0:42:27.120 --> 0:42:29.040
<v Speaker 7>Yeah, I mean I think it's just like if you

0:42:29.600 --> 0:42:32.319
<v Speaker 7>don't understand like the power that you might have to

0:42:32.600 --> 0:42:35.960
<v Speaker 7>move jobs, like the strength of the labor market, relatives

0:42:36.000 --> 0:42:39.520
<v Speaker 7>like quits and jolts, et cetera, that could hold you back.

0:42:40.400 --> 0:42:41.640
<v Speaker 7>So I think that's a big part of it. I

0:42:41.680 --> 0:42:44.360
<v Speaker 7>think not understanding that inflation going down doesn't mean that

0:42:44.440 --> 0:42:48.279
<v Speaker 7>prices are going down, right, the strength of the economy.

0:42:49.120 --> 0:42:51.600
<v Speaker 7>And I think like mortgage rates are super important to understand,

0:42:51.640 --> 0:42:53.000
<v Speaker 7>like why they're going up when it's a good time

0:42:53.000 --> 0:42:53.600
<v Speaker 7>to buy home, etc.

0:42:53.920 --> 0:42:55.200
<v Speaker 1>What do you think though, in terms of like we

0:42:55.280 --> 0:42:57.439
<v Speaker 1>would talk about with mortgage rates and you know, people

0:42:57.480 --> 0:42:59.319
<v Speaker 1>think it's too high, it's too expensive, can't do the

0:42:59.320 --> 0:43:04.160
<v Speaker 1>American dream. Having said that, historically they're still kind of low. Yeah, Well,

0:43:04.360 --> 0:43:06.080
<v Speaker 1>like how do you like, how do we like, how

0:43:06.120 --> 0:43:08.400
<v Speaker 1>should we be thinking about that, or how do we teach.

0:43:08.200 --> 0:43:10.080
<v Speaker 7>About that well, I think it's like relative, right, Like

0:43:10.160 --> 0:43:12.160
<v Speaker 7>right now they're really high relative to where they've been.

0:43:12.440 --> 0:43:17.000
<v Speaker 1>But the zero or the barely was the abnormal part.

0:43:16.840 --> 0:43:19.839
<v Speaker 7>Right, But you get used to the abnormal part, right,

0:43:19.920 --> 0:43:22.400
<v Speaker 7>You get used to it. And I think like we

0:43:22.440 --> 0:43:25.520
<v Speaker 7>got very used to easy money. You see, like the

0:43:25.560 --> 0:43:29.200
<v Speaker 7>startup industry right now they're really flailing around because money

0:43:29.320 --> 0:43:31.800
<v Speaker 7>is very, very expensive. And I think also like homes

0:43:31.840 --> 0:43:33.560
<v Speaker 7>didn't used to be the place to go to make

0:43:33.560 --> 0:43:35.120
<v Speaker 7>a bunch of money. Like I think it's from eighteen

0:43:35.160 --> 0:43:37.560
<v Speaker 7>sixty to nineteen sixty, they only grew by like zero

0:43:37.600 --> 0:43:40.320
<v Speaker 7>point to zero six percent, And now we really expect

0:43:40.400 --> 0:43:42.040
<v Speaker 7>homes to do a lot of work in terms of

0:43:42.040 --> 0:43:44.719
<v Speaker 7>building wealth, and so I think it's just all relative

0:43:44.760 --> 0:43:47.200
<v Speaker 7>and relative to where we've been. We're in a weird spot,

0:43:47.239 --> 0:43:48.280
<v Speaker 7>but we're always in a weird.

0:43:48.080 --> 0:43:49.960
<v Speaker 3>Spot, and we do have these weird thirty more year

0:43:49.960 --> 0:43:52.120
<v Speaker 3>mortgage products here in the US that are like, you know,

0:43:52.200 --> 0:43:54.560
<v Speaker 3>kind of unique to us. Also, the housing market, we

0:43:54.600 --> 0:43:57.040
<v Speaker 3>could do an entire show it's just about the housing market.

0:43:57.600 --> 0:43:58.920
<v Speaker 3>I want to shift gears a little bit because I

0:43:58.920 --> 0:44:00.640
<v Speaker 3>think a lot of people know you from your TikTok videos,

0:44:00.719 --> 0:44:03.880
<v Speaker 3>especially post Federal Reserve days, where you've been known to

0:44:04.600 --> 0:44:09.319
<v Speaker 3>portray one Jerome Powell on TikTok and it's they're great.

0:44:09.360 --> 0:44:11.800
<v Speaker 3>People love them. I love them. Have you heard from

0:44:12.040 --> 0:44:12.680
<v Speaker 3>J Pellell?

0:44:13.120 --> 0:44:15.080
<v Speaker 7>No, not directly, not directly.

0:44:15.200 --> 0:44:16.440
<v Speaker 3>Okay, what do you mean by not directly?

0:44:16.520 --> 0:44:19.680
<v Speaker 7>Well, I've had the opportunity to interview Mary Daley, who's

0:44:19.800 --> 0:44:23.080
<v Speaker 7>the president and CEO of the San Francisco Bead, and

0:44:23.360 --> 0:44:25.600
<v Speaker 7>she hasn't like said that anything about Jerome Powell, like

0:44:25.800 --> 0:44:28.759
<v Speaker 7>knowing about the videos. But I know her and that's like,

0:44:28.960 --> 0:44:31.240
<v Speaker 7>you know, second degree, and she's great. I really enjoyed.

0:44:31.760 --> 0:44:34.040
<v Speaker 1>She doesn't say he kind of like he does.

0:44:34.160 --> 0:44:36.319
<v Speaker 3>So he's on the terminal. He's on the terminal, so

0:44:36.400 --> 0:44:38.160
<v Speaker 3>you can, you know, and you're you know, you're a

0:44:38.200 --> 0:44:40.319
<v Speaker 3>Bloomberg Opinions triber, so you can always if he.

0:44:40.320 --> 0:44:42.160
<v Speaker 7>Wants to say hi, i'd I'd love to chat.

0:44:42.600 --> 0:44:45.480
<v Speaker 3>But not yet, No, no J pal yet. Who knows.

0:44:45.520 --> 0:44:48.520
<v Speaker 3>Maybe when he writes his memoir, you know you're making

0:44:48.520 --> 0:44:49.279
<v Speaker 3>the parents. Who knows?

0:44:49.760 --> 0:44:52.759
<v Speaker 1>You do write about problems? What did you want to

0:44:52.800 --> 0:44:53.279
<v Speaker 1>do with that?

0:44:53.840 --> 0:44:56.399
<v Speaker 7>Why? Why I wrote about problems? I mean, I think

0:44:56.440 --> 0:44:59.120
<v Speaker 7>the big thing with the problem section is to address.

0:44:59.280 --> 0:45:02.120
<v Speaker 7>I think it's really important to like recognize, yeah, like

0:45:02.200 --> 0:45:04.000
<v Speaker 7>you should feel the way that you do, and like

0:45:04.040 --> 0:45:06.160
<v Speaker 7>there is validity to the feelings that you're having about

0:45:06.160 --> 0:45:09.160
<v Speaker 7>like social media, the algorithms, the onliness crisis, mental health,

0:45:09.160 --> 0:45:11.160
<v Speaker 7>et cetera. Like you have to talk about problems, but

0:45:11.200 --> 0:45:13.160
<v Speaker 7>then you also have to talk about solutions. And so

0:45:13.200 --> 0:45:16.600
<v Speaker 7>that's why paired you know, problems and opportunities together, because

0:45:16.680 --> 0:45:19.080
<v Speaker 7>I think it's doing a disservice to not talk about

0:45:19.080 --> 0:45:20.040
<v Speaker 7>the issues that we're facing.

0:45:20.680 --> 0:45:22.920
<v Speaker 3>So talk about the social media side of this, because

0:45:22.960 --> 0:45:25.120
<v Speaker 3>you do have a section in the chapter und Problems

0:45:25.120 --> 0:45:27.520
<v Speaker 3>just about social media, about social media making it worse.

0:45:28.200 --> 0:45:30.480
<v Speaker 3>One challenge with that in your life, I would imagine,

0:45:30.520 --> 0:45:32.799
<v Speaker 3>is that you have to be on social media and

0:45:32.880 --> 0:45:36.799
<v Speaker 3>you have to be very visible because that's how you

0:45:36.840 --> 0:45:40.759
<v Speaker 3>build your brand, that's how you build your business. What's

0:45:40.760 --> 0:45:42.239
<v Speaker 3>been your experience with social.

0:45:42.239 --> 0:45:44.120
<v Speaker 7>I mean it's been great, Like I don't think I'd

0:45:44.120 --> 0:45:46.680
<v Speaker 7>be in this room without social media, so like I

0:45:46.760 --> 0:45:49.640
<v Speaker 7>have to congratulate it for that. But then I think

0:45:50.000 --> 0:45:51.879
<v Speaker 7>the way that I think about social media is that

0:45:52.120 --> 0:45:53.759
<v Speaker 7>a lot of bad things do come from it, and

0:45:53.800 --> 0:45:55.560
<v Speaker 7>that's why you have to create good things on social

0:45:55.560 --> 0:45:58.120
<v Speaker 7>media to contract the bad things. And so that's why

0:45:58.200 --> 0:46:00.560
<v Speaker 7>I'm on social media and I do social media videos,

0:46:00.760 --> 0:46:02.759
<v Speaker 7>is because that's where people go for news, that's where

0:46:02.760 --> 0:46:04.600
<v Speaker 7>people get their information, and so you have to be

0:46:04.640 --> 0:46:06.960
<v Speaker 7>where people are, especially if you want to educate them

0:46:06.960 --> 0:46:09.120
<v Speaker 7>about the economy. And so that's how I think about

0:46:09.239 --> 0:46:09.840
<v Speaker 7>social media.

0:46:09.960 --> 0:46:12.120
<v Speaker 1>How do you think that it kind of plays out

0:46:12.120 --> 0:46:16.439
<v Speaker 1>eventually that we social media in terms of acknowledging that

0:46:16.560 --> 0:46:19.640
<v Speaker 1>my data, your data, Tim's data is really valua. It's

0:46:19.640 --> 0:46:22.640
<v Speaker 1>what makes them ticket, it's what's made them into the

0:46:22.760 --> 0:46:27.120
<v Speaker 1>largest market cap companies out there. Like how does that

0:46:27.520 --> 0:46:30.680
<v Speaker 1>play out eventually? Like do we get recognition at some

0:46:30.760 --> 0:46:31.319
<v Speaker 1>point for all?

0:46:31.440 --> 0:46:33.520
<v Speaker 7>No, seriously, No, I think you're right. I mean there's

0:46:33.520 --> 0:46:35.840
<v Speaker 7>been a lot of conversations about like getting paid for

0:46:35.880 --> 0:46:38.120
<v Speaker 7>the data usage. I mean, I think it's kind of

0:46:38.120 --> 0:46:41.840
<v Speaker 7>absurd that they're able to sell it and benefit so

0:46:42.000 --> 0:46:44.840
<v Speaker 7>bigly from that and then you don't really have a

0:46:44.880 --> 0:46:47.799
<v Speaker 7>say and where it goes and what you're being sold on.

0:46:48.080 --> 0:46:49.719
<v Speaker 1>And I think that or just sold more stuff and

0:46:49.760 --> 0:46:51.520
<v Speaker 1>like bombarded more stuff to get more data.

0:46:51.560 --> 0:46:53.400
<v Speaker 7>And I think that's the issue, is that people are

0:46:53.480 --> 0:46:55.840
<v Speaker 7>very tired of being constantly sold to, like everything is

0:46:55.880 --> 0:46:59.040
<v Speaker 7>an advertisement, the attention economy, like your eyeballs are commodities,

0:46:59.440 --> 0:47:01.640
<v Speaker 7>and I think that creates a lot of exhaustion under

0:47:01.680 --> 0:47:02.200
<v Speaker 7>the surface.

0:47:03.120 --> 0:47:06.279
<v Speaker 3>I'm wondering about economic decisions that you kind of make

0:47:06.320 --> 0:47:08.959
<v Speaker 3>every day now that you didn't make before you wrote

0:47:08.960 --> 0:47:11.600
<v Speaker 3>this book, Like how have looking how has looking into

0:47:11.640 --> 0:47:13.720
<v Speaker 3>this stuff changed your own behavior?

0:47:14.120 --> 0:47:17.200
<v Speaker 7>Oh, I mean I think that for me, I've always

0:47:17.200 --> 0:47:19.920
<v Speaker 7>been sort of aware of what's going on, but I

0:47:19.960 --> 0:47:23.319
<v Speaker 7>think now I pay attention to what people are saying

0:47:23.320 --> 0:47:25.200
<v Speaker 7>a little bit more in terms of the book, like

0:47:25.239 --> 0:47:28.279
<v Speaker 7>what they're thinking about inflation, because I think that you

0:47:28.400 --> 0:47:30.480
<v Speaker 7>have to. I used to be very data driven, and

0:47:30.480 --> 0:47:32.000
<v Speaker 7>I used to be like, inflation is going down, and

0:47:32.000 --> 0:47:35.000
<v Speaker 7>you should feel better. But now I'm much more likely

0:47:35.120 --> 0:47:40.760
<v Speaker 7>to weigh opinion versus data. And I've yeah, yeah, because

0:47:40.760 --> 0:47:42.800
<v Speaker 7>I've been you know, there's a lot of good papers

0:47:42.800 --> 0:47:45.520
<v Speaker 7>on scrutinizing the data, like is the data actually represented?

0:47:45.600 --> 0:47:47.600
<v Speaker 7>And of course data is a tapestry, right, Like we

0:47:47.600 --> 0:47:49.080
<v Speaker 7>look at a lot of data points to figure out

0:47:49.080 --> 0:47:51.840
<v Speaker 7>what's going on, but I think that they're there. It

0:47:51.960 --> 0:47:53.640
<v Speaker 7>just deserves a little bit closer.

0:47:53.480 --> 0:47:56.000
<v Speaker 1>Looking to now you do think about right sentiment, how

0:47:56.840 --> 0:47:59.359
<v Speaker 1>important it is, But I do also wonder, you know,

0:47:59.480 --> 0:48:03.760
<v Speaker 1>where a data driven company and there are data points

0:48:03.840 --> 0:48:07.080
<v Speaker 1>that do tell what is going on, right, So there's

0:48:07.120 --> 0:48:10.800
<v Speaker 1>that balance of you know, same thing. Like I always

0:48:10.800 --> 0:48:12.560
<v Speaker 1>feel like in journalism you can always find the data

0:48:12.560 --> 0:48:15.160
<v Speaker 1>points to tell any story, but there is also truth

0:48:15.200 --> 0:48:19.040
<v Speaker 1>and information, right that's actually a representative of what's happening.

0:48:19.120 --> 0:48:21.080
<v Speaker 7>Yeah, And I think that's why the Harris Guardian poll

0:48:21.160 --> 0:48:23.279
<v Speaker 7>was so disheartening to see. And you have stick poles

0:48:23.320 --> 0:48:25.439
<v Speaker 7>with the grain of salt, but like to to see

0:48:25.440 --> 0:48:27.799
<v Speaker 7>that people think that the stock market is going down

0:48:27.840 --> 0:48:31.440
<v Speaker 7>when it's just objectively not. Like that's really important to understand,

0:48:31.520 --> 0:48:34.279
<v Speaker 7>and like that's where reality is. You can't have an

0:48:34.280 --> 0:48:38.480
<v Speaker 7>opinion on things that are objectively true. And I think

0:48:38.520 --> 0:48:40.400
<v Speaker 7>that's where that conversation gets really hairy.

0:48:40.840 --> 0:48:43.359
<v Speaker 1>Yeah, you can debate the valuation and maybe say it's

0:48:43.400 --> 0:48:45.960
<v Speaker 1>not right, Sue, but the move is the move right.

0:48:45.960 --> 0:48:48.640
<v Speaker 1>It's just kind of this wacky time, really cool book.

0:48:48.719 --> 0:48:50.240
<v Speaker 1>Like I said, I feel like I have a million

0:48:50.239 --> 0:48:51.719
<v Speaker 1>people in my life that I want to give this too,

0:48:51.719 --> 0:48:54.279
<v Speaker 1>because I think it's it's a really useful book and

0:48:54.360 --> 0:48:57.040
<v Speaker 1>trying to understanding a lot of stuff. Congratulations, thank you

0:48:57.080 --> 0:48:57.960
<v Speaker 1>so much, good stuff.

0:48:58.239 --> 0:49:00.920
<v Speaker 3>Kyla Scanlan is the author of In This Economy, How

0:49:00.960 --> 0:49:04.239
<v Speaker 3>Money and Markets Really Work. The book out today. She's

0:49:04.280 --> 0:49:07.160
<v Speaker 3>a TikTok star and a contributor to Bloomberg Opinion, as

0:49:07.200 --> 0:49:09.359
<v Speaker 3>well as a financial educator and so much more.

0:49:11.600 --> 0:49:15.439
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:49:15.560 --> 0:49:18.760
<v Speaker 2>each weekday starting at two pm Eastern on applecar Play

0:49:18.760 --> 0:49:21.640
<v Speaker 2>and ANDROYD Auto with the Bloomberg Business Ad. You can

0:49:21.680 --> 0:49:24.920
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

0:49:25.000 --> 0:49:29.840
<v Speaker 2>York station Just Say Alexa play Bloomberg eleven thirty plenty

0:49:29.880 --> 0:49:30.279
<v Speaker 2>ahead in.

0:49:30.239 --> 0:49:32.799
<v Speaker 1>Our second hour of the weekend edition of Bloomberg Business Week,

0:49:33.040 --> 0:49:35.799
<v Speaker 1>including lessons from former CEO and co founder of Whole

0:49:35.800 --> 0:49:40.040
<v Speaker 1>Foods Market John Mackie, unconscious capitalism and whether selling out

0:49:40.040 --> 0:49:41.920
<v Speaker 1>to Amazon was it a good idea?

0:49:41.960 --> 0:49:45.320
<v Speaker 3>Plus legendary guitarist and founding member of the guests Who

0:49:45.400 --> 0:49:49.239
<v Speaker 3>and Bachman Turner Overdrive. Randy Bachman on taking care of

0:49:49.320 --> 0:49:52.800
<v Speaker 3>business by auctioning off over two hundred of his guitar.

0:49:52.880 --> 0:49:54.840
<v Speaker 1>I believe you have to say taken care of biz

0:49:55.040 --> 0:49:55.960
<v Speaker 1>I was trying.

0:49:55.719 --> 0:49:57.799
<v Speaker 3>To Readay, I don't know if we have the rights

0:49:57.840 --> 0:49:58.040
<v Speaker 3>to that.

0:49:59.200 --> 0:50:02.320
<v Speaker 1>I think I kept it within a limited amount, actually,

0:50:02.400 --> 0:50:04.040
<v Speaker 1>and I would all say thank you that I didn't think.

0:50:05.040 --> 0:50:08.640
<v Speaker 3>I don't think any court or jury would confuse that

0:50:09.200 --> 0:50:12.480
<v Speaker 3>iteration of its being anywhere close to the original.

0:50:12.520 --> 0:50:15.200
<v Speaker 1>Some people might be upset with creative expinking, though, that's

0:50:15.200 --> 0:50:19.879
<v Speaker 1>my point. Oh okay, all right. Also this summer it's

0:50:19.920 --> 0:50:23.400
<v Speaker 1>all about brightly colored gemstones. Courtesy of Bloomberg Pursuits.

0:50:23.680 --> 0:50:26.319
<v Speaker 3>First up, he changed how we think about groceries. John

0:50:26.400 --> 0:50:29.560
<v Speaker 3>Mackie co founded Whole Food's Market forty years ago, staying

0:50:29.560 --> 0:50:32.800
<v Speaker 3>on until twenty twenty two years after selling to Amazon.

0:50:32.880 --> 0:50:36.359
<v Speaker 1>John also co authored the New York Times bestseller Conscious Capitalism,

0:50:36.640 --> 0:50:39.760
<v Speaker 1>his new book The Whole Story Adventures in Love, Life

0:50:39.800 --> 0:50:42.920
<v Speaker 1>and Capitalism. He began our Chat at the beginning of

0:50:42.960 --> 0:50:46.000
<v Speaker 1>Whole Foods, founded with his then girlfriend, Renee loss It.

0:50:46.200 --> 0:50:47.880
<v Speaker 8>By the time in open I was twenty five, her

0:50:47.920 --> 0:50:51.280
<v Speaker 8>name was twenty one, So I didn't have a business background,

0:50:51.280 --> 0:50:54.719
<v Speaker 8>neither did she. But we were we were very young

0:50:54.800 --> 0:50:57.520
<v Speaker 8>and idealistic and energetic, and we in the first stor

0:50:57.760 --> 0:50:59.960
<v Speaker 8>was actually called Safer Way back in nineteen seventy eight.

0:51:00.000 --> 0:51:03.440
<v Speaker 8>It was vegetarian store, and we just wanted to sell

0:51:03.480 --> 0:51:06.200
<v Speaker 8>healthy food to people, earn a living, and have some

0:51:06.239 --> 0:51:08.359
<v Speaker 8>fun in a lot of ways. That continued all through

0:51:08.360 --> 0:51:11.480
<v Speaker 8>Whole Foods Market's destiny. We didn't have big growth plans.

0:51:11.480 --> 0:51:15.399
<v Speaker 8>That kind of came along after we relocated that first store,

0:51:15.400 --> 0:51:17.480
<v Speaker 8>which was in an old Victorian house on a non

0:51:17.480 --> 0:51:20.040
<v Speaker 8>commercial street. It was not a great place for a store,

0:51:20.040 --> 0:51:23.479
<v Speaker 8>but the first real whole foods market. When we also

0:51:23.560 --> 0:51:25.759
<v Speaker 8>emerged with another small natural food store, there were our

0:51:25.800 --> 0:51:29.080
<v Speaker 8>friends and together we changed the brand a Whole Foods Market,

0:51:29.200 --> 0:51:32.200
<v Speaker 8>fantastic location, and the store just took off. And then

0:51:32.320 --> 0:51:34.680
<v Speaker 8>we had a terrible flood. We knew we built in

0:51:34.680 --> 0:51:37.160
<v Speaker 8>the one hundred year flood zone, but we had one

0:51:37.200 --> 0:51:39.920
<v Speaker 8>hundred year flood in the first year and first and

0:51:40.000 --> 0:51:41.440
<v Speaker 8>it had been seventy years since there had of been

0:51:41.440 --> 0:51:44.200
<v Speaker 8>a flood like that in Austin. So that caused us

0:51:44.239 --> 0:51:46.239
<v Speaker 8>to need to get a second store, and then that

0:51:46.320 --> 0:51:48.239
<v Speaker 8>was successful too, and then a third store, and then

0:51:48.719 --> 0:51:52.080
<v Speaker 8>I suppose we really started thinking bigger Back in nineteen

0:51:52.200 --> 0:51:55.439
<v Speaker 8>eighty nine, when we opened our first store in California.

0:51:55.719 --> 0:51:57.960
<v Speaker 8>We were California dreaming, and we opened one in the

0:51:57.960 --> 0:52:01.080
<v Speaker 8>Bay Area in Palo Alto, California that took off, and

0:52:01.160 --> 0:52:03.520
<v Speaker 8>it's kind of like, wow, maybe we could even be

0:52:03.560 --> 0:52:07.040
<v Speaker 8>a national company. So it's just changed a lot. But

0:52:07.080 --> 0:52:11.120
<v Speaker 8>it wasn't like we were MBA students that had done

0:52:11.120 --> 0:52:14.040
<v Speaker 8>this market research and decided we were going to build

0:52:14.040 --> 0:52:16.920
<v Speaker 8>this national company. We were just young kids kind of

0:52:16.960 --> 0:52:18.160
<v Speaker 8>having fun, and.

0:52:18.080 --> 0:52:19.719
<v Speaker 3>For lack of a better term, it was much more

0:52:19.840 --> 0:52:23.520
<v Speaker 3>organic than that very very good tim We've got. Thank you.

0:52:25.960 --> 0:52:28.120
<v Speaker 1>Would you have liked anything to have gone differently? Like

0:52:28.160 --> 0:52:29.560
<v Speaker 1>if you could change things?

0:52:29.920 --> 0:52:30.080
<v Speaker 5>You know?

0:52:30.160 --> 0:52:33.360
<v Speaker 8>A question I get asked a lot by media is

0:52:33.400 --> 0:52:35.439
<v Speaker 8>something like, if you could go back and tell your

0:52:35.480 --> 0:52:38.080
<v Speaker 8>younger self, what would you want to tell your younger self?

0:52:38.120 --> 0:52:40.239
<v Speaker 8>And I kind of have three jokes that go along out.

0:52:40.280 --> 0:52:42.920
<v Speaker 8>The first joke is it wouldn't matter, he wouldn't have

0:52:42.920 --> 0:52:45.719
<v Speaker 8>listened to me, And the second joke is I would

0:52:45.719 --> 0:52:47.840
<v Speaker 8>have told him not to get involved with that woman.

0:52:49.840 --> 0:52:52.359
<v Speaker 8>And the third one is is the truth. I don't

0:52:52.360 --> 0:52:54.799
<v Speaker 8>think I would tell him anything because I mean not

0:52:54.880 --> 0:52:56.480
<v Speaker 8>that I didn't make any mistakes, I mean a ton

0:52:56.520 --> 0:52:58.799
<v Speaker 8>of mistakes, and I could have saved that younger self

0:52:58.800 --> 0:53:01.000
<v Speaker 8>from making mistakes, but then I wouldn't have learned the

0:53:01.080 --> 0:53:03.480
<v Speaker 8>lessons I needed to learn. And it all turned out

0:53:03.600 --> 0:53:06.800
<v Speaker 8>so well. Right, So even in the sale to Amazon,

0:53:06.920 --> 0:53:10.200
<v Speaker 8>you're I think so, I mean yeah, I mean, people

0:53:10.280 --> 0:53:12.160
<v Speaker 8>ask me if I have regrets. Do you regret selling

0:53:12.200 --> 0:53:15.239
<v Speaker 8>to Amazon? And the answer is no, I regret the

0:53:15.239 --> 0:53:18.480
<v Speaker 8>circumstances that that made that the best alternative for us.

0:53:18.520 --> 0:53:20.480
<v Speaker 8>It was the best alternative. If I could go back

0:53:20.520 --> 0:53:22.719
<v Speaker 8>to that time, I'd make the same exact decision. And

0:53:22.760 --> 0:53:24.720
<v Speaker 8>the deal has worked out pretty well for Whole Foods.

0:53:24.760 --> 0:53:28.439
<v Speaker 8>I mean, people don't realize that Amazon let us drop

0:53:28.480 --> 0:53:30.840
<v Speaker 8>our prices. We needed to lower our prices to combat

0:53:30.880 --> 0:53:33.640
<v Speaker 8>the whole paycheck narrative, and they helped us. We could

0:53:33.719 --> 0:53:35.600
<v Speaker 8>have done that on our own as a pro public company,

0:53:35.640 --> 0:53:37.920
<v Speaker 8>not easily. It would have been the markets wouldn't have

0:53:38.000 --> 0:53:41.680
<v Speaker 8>tolerated the short term sell off in the stock, but

0:53:41.800 --> 0:53:43.919
<v Speaker 8>we dropped it four times in the first two years.

0:53:44.000 --> 0:53:47.160
<v Speaker 8>Under Amazon. They took the long term view, and then

0:53:47.200 --> 0:53:49.760
<v Speaker 8>they also raised the pay of everybody in our company.

0:53:49.800 --> 0:53:52.000
<v Speaker 8>In the first six months they made you know, they

0:53:52.200 --> 0:53:54.560
<v Speaker 8>went in with a fifteen dollars minimum wage and everybody

0:53:54.600 --> 0:53:57.520
<v Speaker 8>else had to go up from there, so Amazon, and

0:53:57.560 --> 0:54:00.440
<v Speaker 8>then when COVID hit, I mean, how could ah Foods

0:54:00.440 --> 0:54:03.600
<v Speaker 8>have possibly done a lot of delivery Amazon's technology? So

0:54:03.600 --> 0:54:05.840
<v Speaker 8>Amazons was a great partner for Whole Foods.

0:54:05.920 --> 0:54:08.360
<v Speaker 3>It's been a couple of years since you retired as CEO,

0:54:08.680 --> 0:54:10.880
<v Speaker 3>and I'm wondering if today you can walk into a

0:54:10.920 --> 0:54:12.360
<v Speaker 3>Whole Foods and just buy something.

0:54:12.760 --> 0:54:13.600
<v Speaker 1>A couple of points.

0:54:13.640 --> 0:54:15.560
<v Speaker 8>The first one is if you're an entrepreneur and you

0:54:15.600 --> 0:54:17.279
<v Speaker 8>create a business, it's a little bit like you're a

0:54:17.320 --> 0:54:20.160
<v Speaker 8>parent and you have a child. Your child grows up

0:54:20.640 --> 0:54:22.759
<v Speaker 8>and you can guide that child, but the child's not you,

0:54:23.280 --> 0:54:25.080
<v Speaker 8>and the child's going to make some choices you don't

0:54:25.080 --> 0:54:26.760
<v Speaker 8>agree with, and that's okay.

0:54:27.200 --> 0:54:28.200
<v Speaker 3>You still love your child.

0:54:28.520 --> 0:54:31.120
<v Speaker 8>So his Whole Food's doing exactly everything I would if

0:54:31.160 --> 0:54:33.239
<v Speaker 8>I was still CEO. And the answer is, of course not.

0:54:33.680 --> 0:54:35.640
<v Speaker 8>But one of the gifts that I gave to my successor,

0:54:35.719 --> 0:54:37.800
<v Speaker 8>Jason Beekle, who who is the one I wanted.

0:54:37.840 --> 0:54:39.120
<v Speaker 9>I picked Jason, and one of.

0:54:39.040 --> 0:54:41.759
<v Speaker 8>My gifts to him was not to be hovering and

0:54:41.840 --> 0:54:44.680
<v Speaker 8>watching and second guessing him. Just you know, as I

0:54:44.719 --> 0:54:47.280
<v Speaker 8>have a mantra. Now it's not my problem any longer.

0:54:47.920 --> 0:54:50.319
<v Speaker 8>And that's a gift to Jason, because then people aren't

0:54:50.360 --> 0:54:52.480
<v Speaker 8>coming to me complaining about stuff they know I'm not

0:54:52.520 --> 0:54:53.560
<v Speaker 8>going to listen to them.

0:54:53.960 --> 0:54:58.359
<v Speaker 1>Conscious capitalism. You co founded that movement and simply put,

0:54:58.400 --> 0:55:02.800
<v Speaker 1>it's right. You know, we're thinking about business benefiting everybody,

0:55:02.920 --> 0:55:07.799
<v Speaker 1>multiple stakeholders. Many would argue, you know, we talk about

0:55:07.800 --> 0:55:09.400
<v Speaker 1>it in the business environment too, right, a lot of

0:55:09.440 --> 0:55:13.840
<v Speaker 1>investors saying, I think about multiple stakeholders. The business Roundtable

0:55:13.920 --> 0:55:16.680
<v Speaker 1>like talks about it. So you know, I feel like

0:55:16.719 --> 0:55:22.000
<v Speaker 1>we talk a lot John about the wealthier individuals at

0:55:22.000 --> 0:55:24.520
<v Speaker 1>a company are doing really, really well and it's not

0:55:24.560 --> 0:55:28.680
<v Speaker 1>necessarily trickling down. Has conscious capitalism, I'm curious how that

0:55:28.760 --> 0:55:32.399
<v Speaker 1>has evolved in thought for you if it still holds, I.

0:55:32.360 --> 0:55:35.320
<v Speaker 8>Mean conscious capitalisms Now, I feel like it's being attacked

0:55:35.360 --> 0:55:36.240
<v Speaker 8>on two fronts.

0:55:36.239 --> 0:55:37.120
<v Speaker 3>It's being attacked.

0:55:37.480 --> 0:55:40.920
<v Speaker 8>The traditional capitalists are attacking it because they're concerned they

0:55:40.920 --> 0:55:43.120
<v Speaker 8>don't want the owners to lose control of the business,

0:55:43.160 --> 0:55:45.640
<v Speaker 8>and rightly so the owners and the investors get paid last,

0:55:45.680 --> 0:55:48.440
<v Speaker 8>after all the other stakeholders are paid. But then on

0:55:48.520 --> 0:55:51.279
<v Speaker 8>the we'll say on the left, the anti capitalists, there's

0:55:51.320 --> 0:55:53.640
<v Speaker 8>what time to weaponize it in order to take power

0:55:53.680 --> 0:55:57.200
<v Speaker 8>from traditional capitalism. And it's like, no, no, conscious capitalism

0:55:57.200 --> 0:56:00.520
<v Speaker 8>is not an economic system. It's a management flows fee.

0:56:00.880 --> 0:56:03.440
<v Speaker 8>It just really has some very basic principles. First principle

0:56:03.520 --> 0:56:07.240
<v Speaker 8>is is that every business has this potential for higher

0:56:07.280 --> 0:56:12.080
<v Speaker 8>purpose besides only making money. I mean, my body produces

0:56:12.120 --> 0:56:14.160
<v Speaker 8>red blood cells. If I just stop producing them, I'm

0:56:14.160 --> 0:56:16.319
<v Speaker 8>going to die. But that's not my purpose in life

0:56:16.320 --> 0:56:19.279
<v Speaker 8>to produce red blood cells. Business must make money or

0:56:19.320 --> 0:56:21.520
<v Speaker 8>it will die. But that's not exactly why it exists.

0:56:21.520 --> 0:56:25.320
<v Speaker 8>Why does it exist to create value for its customers.

0:56:25.320 --> 0:56:26.160
<v Speaker 3>That's why it exists.

0:56:26.239 --> 0:56:31.840
<v Speaker 8>Doctors heal people, teachers educate, Architects design things, Engineers construct

0:56:32.320 --> 0:56:36.359
<v Speaker 8>things for customers. So do is business and so it

0:56:36.400 --> 0:56:38.719
<v Speaker 8>has this higher purpose and it should articulate that higher

0:56:38.760 --> 0:56:40.920
<v Speaker 8>purpose that unifies stakeholders together.

0:56:41.000 --> 0:56:43.239
<v Speaker 1>Well, then do you think there's enough of conscious capitalism

0:56:43.320 --> 0:56:46.040
<v Speaker 1>going on in society? There's capitalism going on, but do

0:56:46.040 --> 0:56:48.359
<v Speaker 1>you think there's enough of conscious capitalism going on?

0:56:48.880 --> 0:56:49.759
<v Speaker 3>I would like there to be.

0:56:49.920 --> 0:56:51.640
<v Speaker 8>First of all, there's a lot of what I call

0:56:51.840 --> 0:56:55.680
<v Speaker 8>unconscious conscious capitalists. They don't know that they're conscious capitalism.

0:56:55.760 --> 0:56:59.200
<v Speaker 8>But the second key principle or that the stakeholders are interdependent.

0:56:59.440 --> 0:57:02.960
<v Speaker 8>That doesn't mean all stakeholders are equal, no, I mean

0:57:02.960 --> 0:57:05.439
<v Speaker 8>the customers are obviously the most important stakeholder, that's why

0:57:05.440 --> 0:57:08.640
<v Speaker 8>the business exists. And who's second most important, Well, probably

0:57:08.640 --> 0:57:11.600
<v Speaker 8>the investors are, and then probably the team members are third.

0:57:11.640 --> 0:57:13.560
<v Speaker 8>After that, then you have suppliers, and you have the

0:57:13.600 --> 0:57:14.640
<v Speaker 8>communities that we're all.

0:57:14.560 --> 0:57:14.840
<v Speaker 5>Part of it.

0:57:14.920 --> 0:57:18.120
<v Speaker 8>They're all important, they're all interdependent, and a conscious business

0:57:18.160 --> 0:57:20.200
<v Speaker 8>is going to take care of all of them, recognizing

0:57:20.200 --> 0:57:22.680
<v Speaker 8>there is a ranking, there is a hierarchy, and there

0:57:22.680 --> 0:57:26.600
<v Speaker 8>should be businesses. Not people judge business because it doesn't

0:57:26.680 --> 0:57:29.960
<v Speaker 8>act altruistically all the time. And it was like, what

0:57:30.000 --> 0:57:32.920
<v Speaker 8>part of our society does. It's human nature to be

0:57:33.000 --> 0:57:36.120
<v Speaker 8>both both self interested in looking out for yourself and

0:57:36.160 --> 0:57:39.520
<v Speaker 8>looking out for your families first and then, but also

0:57:39.640 --> 0:57:41.800
<v Speaker 8>generous and caring and compassionate.

0:57:42.120 --> 0:57:42.640
<v Speaker 5>We're both.

0:57:42.800 --> 0:57:43.960
<v Speaker 3>We're complex beings.

0:57:44.280 --> 0:57:48.280
<v Speaker 8>This bifurcating people and they're either all completely altruist or

0:57:48.280 --> 0:57:51.520
<v Speaker 8>they're completely selfish and greedy bastards. That's just wrong. That's

0:57:51.520 --> 0:57:53.600
<v Speaker 8>not the way human nature is, and business isn't that way.

0:57:53.640 --> 0:57:55.520
<v Speaker 8>But no other part of our society is either.

0:57:55.640 --> 0:57:57.919
<v Speaker 3>You talk about this in your book, and you learned

0:57:57.920 --> 0:57:59.320
<v Speaker 3>a tough lesson. I think it was back in two

0:57:59.320 --> 0:58:01.600
<v Speaker 3>thousand and nine and you were hiking on a trail

0:58:02.200 --> 0:58:04.080
<v Speaker 3>and you found that the Wall Street Journal had published

0:58:05.320 --> 0:58:07.960
<v Speaker 3>editorial that you had written. They called it the Whole

0:58:07.960 --> 0:58:11.040
<v Speaker 3>Foods Alternative to Obamacare, Eight things we can do to

0:58:11.080 --> 0:58:14.040
<v Speaker 3>improve healthcare without adding to the deficit, and it got

0:58:14.040 --> 0:58:15.880
<v Speaker 3>you in some hot water at the time, people boycotting

0:58:15.880 --> 0:58:18.400
<v Speaker 3>your stores. My question for you is not about is

0:58:18.800 --> 0:58:21.120
<v Speaker 3>not about that. It's about what do you think you

0:58:21.200 --> 0:58:24.120
<v Speaker 3>can say now that you are no longer CEO of

0:58:24.120 --> 0:58:27.120
<v Speaker 3>Whole Foods that you weren't able to say during your

0:58:27.280 --> 0:58:31.160
<v Speaker 3>entire career because you were worried about people boycotting stores

0:58:31.240 --> 0:58:32.440
<v Speaker 3>or people coming after you.

0:58:32.640 --> 0:58:35.760
<v Speaker 8>It's a great question, and my big learning from that

0:58:35.840 --> 0:58:40.560
<v Speaker 8>experiences is that people do not separate the CEO from

0:58:40.600 --> 0:58:45.240
<v Speaker 8>the company, or at least the founder or the entrepreneur company.

0:58:45.760 --> 0:58:50.640
<v Speaker 8>I thought, look America, free speech. I'm expressing my personal views.

0:58:51.080 --> 0:58:52.160
<v Speaker 8>But no one saw it that way.

0:58:52.200 --> 0:58:52.600
<v Speaker 3>They saw it.

0:58:52.640 --> 0:58:53.880
<v Speaker 5>This was Whole Foods views.

0:58:54.200 --> 0:58:58.720
<v Speaker 8>And so there were boycotts and there were bycotts, and

0:58:58.760 --> 0:59:01.840
<v Speaker 8>there was hundreds of letters coming into maybe even thousands

0:59:01.880 --> 0:59:04.000
<v Speaker 8>of letters and emails coming into our board demanding I

0:59:04.120 --> 0:59:07.360
<v Speaker 8>be fired. So I kicked a hornets nest and it's like,

0:59:07.760 --> 0:59:11.240
<v Speaker 8>so I went away from that realizing, Okay, I get it.

0:59:11.400 --> 0:59:14.080
<v Speaker 8>I can't. I don't want to hurt my child, you know,

0:59:14.120 --> 0:59:16.040
<v Speaker 8>So I'm not going to speak up. The board actually

0:59:16.080 --> 0:59:18.440
<v Speaker 8>instructed me never ever again write an op ed piece

0:59:18.800 --> 0:59:20.520
<v Speaker 8>that we haven't signed off and approved.

0:59:21.000 --> 0:59:22.560
<v Speaker 3>So so what could I say today?

0:59:23.200 --> 0:59:26.200
<v Speaker 8>I could say anything I wants to say, except I'm

0:59:26.200 --> 0:59:29.920
<v Speaker 8>a place in my life where I've concluded that political

0:59:30.160 --> 0:59:33.040
<v Speaker 8>talk just gets people so riled up. Today we're like

0:59:33.080 --> 0:59:35.680
<v Speaker 8>these two big tribes that hate each other, and people

0:59:35.720 --> 0:59:37.920
<v Speaker 8>are constantly trying to sort you out which tribe are

0:59:37.960 --> 0:59:39.920
<v Speaker 8>you in because do I love you or do I

0:59:39.920 --> 0:59:43.240
<v Speaker 8>hate you? And it's like, I'm kind of not in

0:59:43.320 --> 0:59:45.440
<v Speaker 8>either one of those tribes because I really believe I

0:59:45.440 --> 0:59:48.440
<v Speaker 8>believe in capitalism, I believe in I believe in personal

0:59:48.480 --> 0:59:51.520
<v Speaker 8>liberty and freedom of speech and freedom of thought, and

0:59:51.600 --> 0:59:54.760
<v Speaker 8>I don't fit into the two big tribal boxes. So

0:59:55.320 --> 0:59:58.920
<v Speaker 8>I can now speak about politics only I'm more or

0:59:59.000 --> 1:00:00.840
<v Speaker 8>less decided I don't want to.

1:00:01.560 --> 1:00:04.400
<v Speaker 1>But is it an interesting coming off the pandemic where

1:00:04.480 --> 1:00:07.120
<v Speaker 1>and George Floyd, the killing of George Floyd, where we

1:00:07.200 --> 1:00:12.400
<v Speaker 1>did see CEOs come out and take positions, and I

1:00:12.440 --> 1:00:16.080
<v Speaker 1>feel like employees wanted their CEOs and leaders to take positions,

1:00:16.120 --> 1:00:18.320
<v Speaker 1>and we talked about the importance of it. So what

1:00:18.520 --> 1:00:21.000
<v Speaker 1>is the balance for a leader who is running a

1:00:21.040 --> 1:00:23.920
<v Speaker 1>company and maybe there are some really important issues out

1:00:23.960 --> 1:00:25.680
<v Speaker 1>there where they should take a stand.

1:00:26.360 --> 1:00:28.640
<v Speaker 8>Here's what I did at Whole Foods during that period

1:00:28.680 --> 1:00:30.680
<v Speaker 8>of time, and this is what I'd actually recommend for

1:00:30.720 --> 1:00:32.720
<v Speaker 8>other CEOs to do as well. First of all, if

1:00:32.840 --> 1:00:37.080
<v Speaker 8>an issue is directly related to the purpose of your business,

1:00:37.600 --> 1:00:40.080
<v Speaker 8>you like you should take a stand. Whole Foods took

1:00:40.120 --> 1:00:46.560
<v Speaker 8>stands on animal welfare, seafood sustainability, things that direct the

1:00:46.680 --> 1:00:50.840
<v Speaker 8>organic agriculture, regenerative agriculture. These are things that are directly

1:00:51.320 --> 1:00:53.960
<v Speaker 8>important to our purpose and why we exist. So I

1:00:54.000 --> 1:00:56.440
<v Speaker 8>think definitely those are things appropriate to speak up on.

1:00:57.240 --> 1:01:00.560
<v Speaker 8>But then it's like all the social justice stuff that's

1:01:00.600 --> 1:01:03.160
<v Speaker 8>not really Whole Foods markets. We can't solve all the

1:01:03.200 --> 1:01:06.240
<v Speaker 8>problems in the world. We've got our We're a mission

1:01:06.320 --> 1:01:08.840
<v Speaker 8>driven business and we have to focus on our business.

1:01:08.920 --> 1:01:11.280
<v Speaker 8>So I remember telling team members that were wanting me

1:01:11.360 --> 1:01:13.760
<v Speaker 8>to speak up on these issues, and I said, listen,

1:01:13.800 --> 1:01:16.680
<v Speaker 8>I believe in freedom of speech. So whatever you want

1:01:16.720 --> 1:01:18.680
<v Speaker 8>to do when you're not at work at Whole Foods,

1:01:18.920 --> 1:01:21.160
<v Speaker 8>you should do that. You want to advocate for certain

1:01:21.200 --> 1:01:24.000
<v Speaker 8>political changes, you should do it. But while you're working

1:01:24.040 --> 1:01:26.600
<v Speaker 8>for our company, we want you to focus on the

1:01:26.920 --> 1:01:30.120
<v Speaker 8>purpose for why we exist. And we're here to nourish

1:01:30.120 --> 1:01:33.240
<v Speaker 8>people in the planet, and so that's a big cost

1:01:33.440 --> 1:01:36.520
<v Speaker 8>to help people be healthier, eat healthier food. Work on

1:01:36.600 --> 1:01:39.040
<v Speaker 8>that on our time, and then do whatever you want

1:01:39.040 --> 1:01:42.440
<v Speaker 8>on your time. And because I can't separate myself as again,

1:01:42.880 --> 1:01:44.360
<v Speaker 8>I don't, As I told you from the two thousand

1:01:44.360 --> 1:01:45.480
<v Speaker 8>and nine thing, there's no way I'm going to come

1:01:45.480 --> 1:01:47.800
<v Speaker 8>out and take these political stands. I can't even my

1:01:47.840 --> 1:01:50.120
<v Speaker 8>board and wouldn't let me do it anyway. We got

1:01:50.200 --> 1:01:52.160
<v Speaker 8>kicked really hard on that one. I'm never going to

1:01:52.160 --> 1:01:52.520
<v Speaker 8>do it again.

1:01:52.560 --> 1:01:54.280
<v Speaker 3>I understand that idea of sort of staying in your

1:01:54.400 --> 1:01:58.200
<v Speaker 3>lane when you're at business, but I also think that

1:01:58.440 --> 1:02:00.680
<v Speaker 3>in this day and age, there are issues that can

1:02:00.800 --> 1:02:02.920
<v Speaker 3>affect a business even if you don't think they will.

1:02:03.120 --> 1:02:06.280
<v Speaker 3>We were talking about affordable housing earlier and the fact

1:02:06.320 --> 1:02:08.720
<v Speaker 3>that the majority of New Yorkers don't earn enough to

1:02:09.360 --> 1:02:12.200
<v Speaker 3>live in New York City at a rate that would

1:02:12.200 --> 1:02:15.320
<v Speaker 3>be deemed you know, affordable thirty percent of your salary.

1:02:15.720 --> 1:02:18.400
<v Speaker 3>So what happens to a business if it can't find

1:02:18.440 --> 1:02:22.919
<v Speaker 3>employees because the people can't live in that area where

1:02:22.920 --> 1:02:23.560
<v Speaker 3>the business is.

1:02:23.640 --> 1:02:25.680
<v Speaker 1>I did a whole piece when you Guys opened in Detroit,

1:02:25.880 --> 1:02:28.760
<v Speaker 1>like it was a big deal to go into that area.

1:02:29.920 --> 1:02:32.320
<v Speaker 8>First of all, I do I really empathize for that position,

1:02:32.360 --> 1:02:35.120
<v Speaker 8>because I know when I was CEO Whole Foods that

1:02:35.240 --> 1:02:37.600
<v Speaker 8>most of our team members that work in our Manhattan

1:02:37.600 --> 1:02:41.120
<v Speaker 8>stores don't live in Manhattan, right They're living in the

1:02:41.160 --> 1:02:44.000
<v Speaker 8>Bronx or Queen's or Brooklyn or some other place.

1:02:44.440 --> 1:02:45.200
<v Speaker 5>So I am.

1:02:45.120 --> 1:02:46.000
<v Speaker 3>Empathetic to that.

1:02:46.880 --> 1:02:50.680
<v Speaker 8>However, I have a different you know, I mean, I'm

1:02:50.680 --> 1:02:52.120
<v Speaker 8>going to speak up on politics.

1:02:52.160 --> 1:02:52.800
<v Speaker 5>Really briefly.

1:02:53.240 --> 1:02:57.280
<v Speaker 8>I mean, the reason we don't have enough affordable housing

1:02:57.480 --> 1:03:01.440
<v Speaker 8>is because we've regulated it out of existence. And I

1:03:01.480 --> 1:03:03.240
<v Speaker 8>always people ask me what to do about this problem.

1:03:03.320 --> 1:03:05.800
<v Speaker 8>I say, we ought to create just like some countries

1:03:06.000 --> 1:03:09.880
<v Speaker 8>create enterprise zones where the rules don't apply, there'd be

1:03:09.920 --> 1:03:12.440
<v Speaker 8>so if a city like New York would set aside

1:03:12.440 --> 1:03:15.800
<v Speaker 8>and places in Manhattan. That would be sort of free

1:03:16.960 --> 1:03:20.600
<v Speaker 8>building zones where they wouldn't have any taxes for housing.

1:03:20.680 --> 1:03:22.640
<v Speaker 8>Affordable housing would not be taxed, would be no real

1:03:22.720 --> 1:03:26.240
<v Speaker 8>estate taxes. You'd have different sets of regulations, say on

1:03:26.280 --> 1:03:28.400
<v Speaker 8>the disability acts. You go to Europe and you don't

1:03:28.440 --> 1:03:31.080
<v Speaker 8>have all of the you don't have to put an

1:03:31.080 --> 1:03:32.480
<v Speaker 8>elevator in everywhere and.

1:03:34.480 --> 1:03:35.200
<v Speaker 5>These areas.

1:03:35.240 --> 1:03:37.959
<v Speaker 8>I'm not saying those regulations aren't good, but I'm saying

1:03:37.960 --> 1:03:40.080
<v Speaker 8>if we want to have more affordable housing, that really

1:03:40.160 --> 1:03:45.000
<v Speaker 8>drives the cost of housing up. And thirdly, manufactured housing

1:03:45.360 --> 1:03:47.280
<v Speaker 8>is the way to do it, to make affordable housing.

1:03:47.360 --> 1:03:50.200
<v Speaker 8>If you look at where most poor people in America live,

1:03:51.320 --> 1:03:55.720
<v Speaker 8>they live in mobile homes. They live in manufactured housing,

1:03:55.720 --> 1:03:59.520
<v Speaker 8>which is far more affordable. That's not really legal inside

1:03:59.520 --> 1:04:03.040
<v Speaker 8>many cities. But if we allowed manufactured housing to come

1:04:03.080 --> 1:04:06.720
<v Speaker 8>in and deregulate some of these areas, you would find

1:04:06.960 --> 1:04:09.440
<v Speaker 8>Manhattan could have plenty of affordable housing.

1:04:10.320 --> 1:04:13.960
<v Speaker 1>Interesting, we have forty five seconds left. Your book is

1:04:14.000 --> 1:04:16.000
<v Speaker 1>called The Whole Story. There's so much more in there,

1:04:16.000 --> 1:04:18.640
<v Speaker 1>and I wish we had more time. I don't know,

1:04:19.000 --> 1:04:20.480
<v Speaker 1>why do you want people to read this book?

1:04:20.840 --> 1:04:23.800
<v Speaker 8>This book is first of all. It reads like a novel.

1:04:23.840 --> 1:04:26.320
<v Speaker 8>It's fun, it's full of joy, it's full of love.

1:04:26.760 --> 1:04:28.560
<v Speaker 8>I mean the things that I talk about in the

1:04:28.600 --> 1:04:33.280
<v Speaker 8>book or creativity, entrepreneurship and love, and this trace is

1:04:33.320 --> 1:04:38.160
<v Speaker 8>my own personal growth both emotionally, psychologically as a leader

1:04:38.200 --> 1:04:41.200
<v Speaker 8>and spiritually. It's a fun read. I really think people

1:04:41.200 --> 1:04:42.080
<v Speaker 8>read it, they're going to like it.

1:04:42.200 --> 1:04:44.400
<v Speaker 1>I hope you can come back because you obviously have

1:04:44.480 --> 1:04:46.880
<v Speaker 1>lots to say and it's really engaging and fun. So

1:04:47.280 --> 1:04:48.920
<v Speaker 1>good luck with it. Maybe when it comes back to

1:04:48.920 --> 1:04:52.400
<v Speaker 1>the coaper book paperback. Rather have you come back? John Mackie,

1:04:52.440 --> 1:04:55.160
<v Speaker 1>he's co founder of Whole Foods Market, joining us here

1:04:55.160 --> 1:04:58.400
<v Speaker 1>in studio his latest book. His new book is entitled

1:04:58.440 --> 1:05:01.320
<v Speaker 1>The Whole Story Adventures in Love, Life, Life and Capitalism.

1:05:02.000 --> 1:05:04.880
<v Speaker 1>So joining us here in our studio.

1:05:05.400 --> 1:05:08.920
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:05:08.960 --> 1:05:12.160
<v Speaker 2>live weekday afternoons from two to five pm Eastern Listen

1:05:12.240 --> 1:05:14.400
<v Speaker 2>on Apple card Play and then Brote Auto with a

1:05:14.440 --> 1:05:29.040
<v Speaker 2>Bloomberg Business app, or watch us live on YouTube.

1:05:30.120 --> 1:05:33.360
<v Speaker 1>Released in nineteen seventy, covered many times over since, just

1:05:33.440 --> 1:05:35.920
<v Speaker 1>one of the many songs from the talented guitarist, songwriter

1:05:36.000 --> 1:05:39.800
<v Speaker 1>and performer rockstar Randy Bachman, who founded two rock bands,

1:05:39.840 --> 1:05:43.160
<v Speaker 1>The Guests Who and rockman Turner Overdrive, writing hits such

1:05:43.160 --> 1:05:45.919
<v Speaker 1>as American Woman, let It Ride, you Ain't Seen Nothing Yet,

1:05:45.960 --> 1:05:48.000
<v Speaker 1>and of course taking care of business.

1:05:48.240 --> 1:05:50.680
<v Speaker 3>And this past week he auctioned off over two hundred

1:05:50.720 --> 1:05:53.880
<v Speaker 3>of his guitars, some of which he used to perform

1:05:54.320 --> 1:05:56.960
<v Speaker 3>some of those iconic songs. It all went down at

1:05:57.000 --> 1:06:00.000
<v Speaker 3>the Julian's Auctions Music Icon sale at the Hard Rock

1:06:00.080 --> 1:06:01.960
<v Speaker 3>Cafe here in New York City.

1:06:01.800 --> 1:06:03.480
<v Speaker 1>And tim we got a glimpse into his rock and

1:06:03.520 --> 1:06:06.120
<v Speaker 1>roll lifestyle and why he decided to auction off many

1:06:06.160 --> 1:06:09.080
<v Speaker 1>of his iconic guitars. Here's Reddy Bachman joining us in

1:06:09.120 --> 1:06:10.960
<v Speaker 1>studio about life on the road.

1:06:11.640 --> 1:06:15.400
<v Speaker 10>When the gig is done and the thousands of screaming, Yeah,

1:06:15.440 --> 1:06:17.720
<v Speaker 10>you're in a car with a bunch of guys where

1:06:17.760 --> 1:06:19.760
<v Speaker 10>you've been on the road for two months and you

1:06:19.800 --> 1:06:22.520
<v Speaker 10>don't really like each other anymore, and everyone else is

1:06:22.560 --> 1:06:25.080
<v Speaker 10>going home with their loved one to a snugly home

1:06:25.080 --> 1:06:28.320
<v Speaker 10>bid and the kids with a babysitter and the fireplace burning,

1:06:28.640 --> 1:06:31.960
<v Speaker 10>and you're all alone on the damn road for thirty

1:06:32.000 --> 1:06:35.600
<v Speaker 10>sixty ninety days and it's that's the flip side. The

1:06:35.640 --> 1:06:38.240
<v Speaker 10>other side is wonderful. It's your teenage dream. You want

1:06:38.280 --> 1:06:40.720
<v Speaker 10>to believe like Jimmy Hendricks or the Beatles, er Lady

1:06:40.760 --> 1:06:43.040
<v Speaker 10>Gag or whatever you want to be. Yeah, you go

1:06:43.080 --> 1:06:45.560
<v Speaker 10>and be that because you have this little talent that

1:06:45.600 --> 1:06:48.760
<v Speaker 10>you've been given as a kid. And it's really amazing

1:06:48.960 --> 1:06:50.480
<v Speaker 10>when you get to do what you want and make

1:06:50.520 --> 1:06:51.280
<v Speaker 10>a living at it.

1:06:51.600 --> 1:06:52.560
<v Speaker 5>That's the good side of it.

1:06:52.520 --> 1:06:53.560
<v Speaker 1>It'd be really successful.

1:06:53.600 --> 1:06:55.200
<v Speaker 5>As what the travelers killer.

1:06:55.160 --> 1:06:56.920
<v Speaker 3>What was the point for you that it sort of

1:06:56.960 --> 1:07:01.480
<v Speaker 3>shifted from living out that teenage dream to feeling like, Okay,

1:07:01.680 --> 1:07:02.320
<v Speaker 3>I want to be home.

1:07:02.360 --> 1:07:03.360
<v Speaker 5>It happens every tour.

1:07:04.120 --> 1:07:06.840
<v Speaker 10>It happens daily, But did it happen earlier teenage dream?

1:07:06.920 --> 1:07:09.240
<v Speaker 10>Now I'm here on this great thing. I'm plugging with

1:07:09.240 --> 1:07:10.120
<v Speaker 10>my guitar sale.

1:07:10.280 --> 1:07:12.800
<v Speaker 3>But look, to be fair, you're traveling a ton, still

1:07:13.200 --> 1:07:13.760
<v Speaker 3>got to go tour.

1:07:13.960 --> 1:07:15.920
<v Speaker 10>You get home, you get anxious to go on the road.

1:07:16.040 --> 1:07:17.600
<v Speaker 10>You get in the road, you get anxious to go home.

1:07:17.880 --> 1:07:19.800
<v Speaker 10>If you ask an actor do you like movies or stage?

1:07:19.840 --> 1:07:22.960
<v Speaker 10>They say yes, You're like one or the other each time,

1:07:23.000 --> 1:07:24.360
<v Speaker 10>and you've got to do kind of both to be

1:07:24.760 --> 1:07:27.360
<v Speaker 10>fully rounded. You can't make a living in this business.

1:07:27.400 --> 1:07:29.600
<v Speaker 10>I can't be an athlete and play a home game

1:07:29.680 --> 1:07:32.000
<v Speaker 10>every all the time. You got to go away. So

1:07:32.400 --> 1:07:35.520
<v Speaker 10>all these glamorous gig regards of getting hundreds of millions of

1:07:35.520 --> 1:07:39.120
<v Speaker 10>dollars to play baseball, there's a downside.

1:07:39.360 --> 1:07:40.760
<v Speaker 5>But the episode's big.

1:07:40.880 --> 1:07:42.920
<v Speaker 1>Now we feel that sometimes, right, We love travel, we

1:07:42.960 --> 1:07:45.360
<v Speaker 1>love our jobs, but you know, it's nice to be

1:07:45.400 --> 1:07:47.400
<v Speaker 1>home and we love that. We're gonna talk about the

1:07:47.400 --> 1:07:48.960
<v Speaker 1>auction in the moment, but I want to ask you.

1:07:49.440 --> 1:07:52.920
<v Speaker 1>In researching, we came across that Elvis Presley's motto taking

1:07:52.960 --> 1:07:56.240
<v Speaker 1>care of Business was inspired by your band song. Have

1:07:56.320 --> 1:07:56.760
<v Speaker 1>you heard this?

1:07:57.200 --> 1:07:57.400
<v Speaker 5>Yes?

1:07:58.040 --> 1:07:59.880
<v Speaker 10>I was a big fan of Elvis. I played crossco

1:08:00.040 --> 1:08:02.360
<v Speaker 10>violin from the age of five to fourteen, and I

1:08:02.400 --> 1:08:04.800
<v Speaker 10>got tired of playing classical music audition for the Winnipeg

1:08:04.800 --> 1:08:07.520
<v Speaker 10>School Junior Symphony and flumt quit playing.

1:08:07.520 --> 1:08:08.720
<v Speaker 5>Went home. That's it.

1:08:08.720 --> 1:08:12.160
<v Speaker 10>I'm never playing the violin again. The next day I

1:08:12.160 --> 1:08:15.200
<v Speaker 10>saw Elvis on television and said, what is that. Oh,

1:08:15.280 --> 1:08:17.080
<v Speaker 10>it's called rock and roll. That's called the guitar, and

1:08:17.120 --> 1:08:19.759
<v Speaker 10>that's called Elvis. All you play on violin is melody.

1:08:19.760 --> 1:08:22.439
<v Speaker 10>You're playing the top line. So my cousins had a guitar.

1:08:22.520 --> 1:08:24.760
<v Speaker 10>I got their guitar. I could play everything because I

1:08:24.800 --> 1:08:27.519
<v Speaker 10>was playing violin by ear. Even in the classical music,

1:08:27.560 --> 1:08:30.240
<v Speaker 10>my teacher played first Chaikovski or Chopin, and I would

1:08:30.240 --> 1:08:32.920
<v Speaker 10>play it. So I started playing lead guitar boom, and

1:08:32.920 --> 1:08:35.520
<v Speaker 10>then I'm in the guests who and then here I am.

1:08:35.520 --> 1:08:38.599
<v Speaker 10>Because of Elvis. A few years ago, after he passed away,

1:08:38.640 --> 1:08:41.960
<v Speaker 10>Priscilla was doing an HBO special in Graceland. She said,

1:08:41.960 --> 1:08:44.040
<v Speaker 10>oh yeah, we were driving to the La airport to

1:08:44.080 --> 1:08:46.400
<v Speaker 10>fly back to Memphis, and Elvis heard a song on

1:08:46.400 --> 1:08:49.040
<v Speaker 10>the radio by a Canadian band, taking Care of Business.

1:08:49.080 --> 1:08:51.960
<v Speaker 10>He went, boom, I want that TCB lightning bolt right away,

1:08:52.000 --> 1:08:53.960
<v Speaker 10>but a big butt of boom, and that became his

1:08:54.680 --> 1:08:58.880
<v Speaker 10>model for his band. It's on his tombstone. Nobody else

1:08:58.920 --> 1:09:00.720
<v Speaker 10>can use that. I wrote the song. I can use

1:09:00.800 --> 1:09:02.559
<v Speaker 10>taking care of Business. He can use it.

1:09:02.640 --> 1:09:03.720
<v Speaker 5>And that's pretty cool.

1:09:03.760 --> 1:09:06.439
<v Speaker 10>I have a buddy. He's waiting somewhere for me to

1:09:06.479 --> 1:09:09.719
<v Speaker 10>show up. Incredible dude singing taking care of business together. Okay,

1:09:09.760 --> 1:09:10.360
<v Speaker 10>not too soon.

1:09:11.240 --> 1:09:12.000
<v Speaker 1>That's pretty cool.

1:09:12.640 --> 1:09:15.040
<v Speaker 3>The auction is something we want to talk about. Yeah,

1:09:15.080 --> 1:09:16.200
<v Speaker 3>two hundred guitars.

1:09:16.400 --> 1:09:17.639
<v Speaker 5>Yeah, and I still have a couple hundred.

1:09:17.640 --> 1:09:20.880
<v Speaker 3>That's that's that's what I wanted. All your care's the

1:09:20.880 --> 1:09:21.200
<v Speaker 3>shoes you.

1:09:21.240 --> 1:09:21.920
<v Speaker 5>Have in your closet.

1:09:22.280 --> 1:09:22.840
<v Speaker 3>You don't know.

1:09:22.960 --> 1:09:24.320
<v Speaker 5>I don't know how many guitars I have.

1:09:24.439 --> 1:09:26.360
<v Speaker 1>I don't even tell my husband. No, it's interesting. My

1:09:26.400 --> 1:09:28.880
<v Speaker 1>husband also plays guitar, not you know, but a lot

1:09:28.880 --> 1:09:31.040
<v Speaker 1>of fun. But it's like, you can never have enough guitars?

1:09:31.400 --> 1:09:32.040
<v Speaker 1>What is that?

1:09:32.280 --> 1:09:34.320
<v Speaker 5>How many shoes do you have? All?

1:09:34.360 --> 1:09:34.479
<v Speaker 2>Right?

1:09:34.560 --> 1:09:37.360
<v Speaker 1>Don what it's done? You not to justify? So why

1:09:37.400 --> 1:09:38.639
<v Speaker 1>are you selling even some.

1:09:38.680 --> 1:09:40.920
<v Speaker 10>Of them when you travel? I want to be like

1:09:41.000 --> 1:09:42.640
<v Speaker 10>Chuck Barry or a lot of these other guys. You

1:09:42.680 --> 1:09:44.880
<v Speaker 10>have a home in London, home in la So you don't.

1:09:45.080 --> 1:09:48.120
<v Speaker 10>We're sick of motels. You'll drive three or undred nights

1:09:48.120 --> 1:09:49.759
<v Speaker 10>to sleep in your own bed for a couple of hours.

1:09:50.080 --> 1:09:53.120
<v Speaker 10>So at home in London, Covent Garden, Santa Monica, Toronto,

1:09:53.160 --> 1:09:56.280
<v Speaker 10>outside of Toronto, Oakfield and Victoria can't.

1:09:56.040 --> 1:09:56.559
<v Speaker 5>Go to them.

1:09:56.760 --> 1:09:58.400
<v Speaker 10>Shut down for three or four you can't go to

1:09:58.439 --> 1:10:01.600
<v Speaker 10>your home. You sell everything, ship it to me. You

1:10:01.680 --> 1:10:05.559
<v Speaker 10>end up with four lawnmowers, four toasters, hundreds of knives

1:10:05.560 --> 1:10:08.040
<v Speaker 10>and forks and hundreds of guitars all coming to your house.

1:10:08.280 --> 1:10:10.200
<v Speaker 10>You got to rent a storage space and you can't

1:10:10.240 --> 1:10:12.080
<v Speaker 10>see them. They're all in a storage so you've got

1:10:12.160 --> 1:10:13.680
<v Speaker 10>to open a door and go in and look at

1:10:13.680 --> 1:10:16.479
<v Speaker 10>your stuff in storage. So it was time to sell it.

1:10:16.600 --> 1:10:19.480
<v Speaker 3>These guitars, though each one of them has a story.

1:10:19.320 --> 1:10:20.880
<v Speaker 5>A lot of these do a lot of them.

1:10:21.240 --> 1:10:24.360
<v Speaker 10>My American Woman nineteen fifty nine less Paul is a

1:10:24.439 --> 1:10:26.320
<v Speaker 10>rare guitar to begin with. You only made a couple

1:10:26.439 --> 1:10:28.760
<v Speaker 10>hundred each year, and the fifty eight, fifteen, nine, and

1:10:28.840 --> 1:10:31.080
<v Speaker 10>sixty are very rare because they were the last time

1:10:31.080 --> 1:10:33.040
<v Speaker 10>they made it with a certain glue that when they

1:10:33.080 --> 1:10:35.519
<v Speaker 10>put the neck in the body, that glue permeated the

1:10:35.560 --> 1:10:38.519
<v Speaker 10>wood in the pores and then petrified. The guitar has

1:10:38.520 --> 1:10:41.839
<v Speaker 10>this brain and it's very heavy. Guitar weighs fifteen pounds.

1:10:42.240 --> 1:10:45.040
<v Speaker 10>You imagine that on your shoulder for four hours every day.

1:10:45.120 --> 1:10:46.920
<v Speaker 10>You end up doing this all the time. It's just

1:10:47.000 --> 1:10:49.680
<v Speaker 10>dynamic tension. Your muscles do that. And I had to

1:10:49.680 --> 1:10:53.000
<v Speaker 10>get a lighter guitar. But I played that one sitting down.

1:10:53.280 --> 1:10:57.800
<v Speaker 10>But it's the sound of an American woman and no time.

1:10:57.840 --> 1:10:59.719
<v Speaker 10>All the guests who hits and a lot of bto

1:10:59.760 --> 1:11:02.559
<v Speaker 10>guitar solos were that guitar. I just didn't play it

1:11:02.560 --> 1:11:05.160
<v Speaker 10>on stage, was too heavy to stand up. So then

1:11:05.200 --> 1:11:07.519
<v Speaker 10>I start to play strat Fender stratocaster. So the two

1:11:07.560 --> 1:11:10.200
<v Speaker 10>white strats I used with bt R, they're their number

1:11:10.240 --> 1:11:12.439
<v Speaker 10>one guitars. They played on You Ain't Seen Nothing yet,

1:11:12.520 --> 1:11:16.360
<v Speaker 10>Let It Ride. My Les Paul was an American woman, no time.

1:11:16.640 --> 1:11:19.599
<v Speaker 10>So these are iconic guitars that have played a number

1:11:19.640 --> 1:11:22.559
<v Speaker 10>one singles and then all the albums on both sides

1:11:22.600 --> 1:11:24.320
<v Speaker 10>of it. So I'm hoping they get a good home

1:11:24.360 --> 1:11:27.080
<v Speaker 10>because sooner or later, you leave home, or your kids

1:11:27.160 --> 1:11:27.599
<v Speaker 10>leave home.

1:11:28.439 --> 1:11:31.559
<v Speaker 5>My kids are leaving home. They don't necessarily want somebody

1:11:31.600 --> 1:11:32.240
<v Speaker 5>adopts them.

1:11:32.600 --> 1:11:35.559
<v Speaker 10>And the American homing guitar is bought by Slash or

1:11:35.600 --> 1:11:39.479
<v Speaker 10>Lenny Kravitz, who deserve it, and it has another.

1:11:39.360 --> 1:11:39.960
<v Speaker 5>Hit it plays.

1:11:40.240 --> 1:11:41.360
<v Speaker 1>Has anybody reached out to you?

1:11:41.920 --> 1:11:44.840
<v Speaker 10>There's a magic in these guitars. We just picked them up.

1:11:45.080 --> 1:11:46.960
<v Speaker 10>They were traveling with us all day and playing them.

1:11:47.240 --> 1:11:49.120
<v Speaker 10>And when you plug it in and play it, you've

1:11:49.160 --> 1:11:51.280
<v Speaker 10>heard the sound before, even though it's strange to you,

1:11:51.280 --> 1:11:53.680
<v Speaker 10>you've heard it on the radio so many times, even

1:11:53.720 --> 1:11:55.639
<v Speaker 10>the rhythm to let it Ride and things like that.

1:11:55.880 --> 1:11:57.880
<v Speaker 10>There's a kaching when you hear it.

1:11:58.040 --> 1:12:00.320
<v Speaker 1>When you play it again, is there any part of

1:12:00.360 --> 1:12:02.280
<v Speaker 1>you that's like maybe in a min't to let it go?

1:12:02.640 --> 1:12:04.559
<v Speaker 10>Yeah, they were handing for me one at a time.

1:12:04.600 --> 1:12:07.280
<v Speaker 10>Last I was a little showcase and I go, shit,

1:12:07.320 --> 1:12:08.760
<v Speaker 10>I don't want to sell this. But I haven't played

1:12:08.760 --> 1:12:11.080
<v Speaker 10>it for eleven years. I'll probably never played for another

1:12:11.120 --> 1:12:13.040
<v Speaker 10>eleven years. It's time for it to get a new

1:12:13.040 --> 1:12:15.120
<v Speaker 10>It was flying for somebody to play them.

1:12:15.479 --> 1:12:18.320
<v Speaker 1>You know, rather that than they're sitting in their cases

1:12:18.439 --> 1:12:21.000
<v Speaker 1>right in a storage room or in your home, the.

1:12:21.040 --> 1:12:23.920
<v Speaker 10>Legal lawyer's library. They don't go to the books anymore.

1:12:24.040 --> 1:12:26.920
<v Speaker 10>It's all on the computer. This is like the guitars.

1:12:27.000 --> 1:12:28.839
<v Speaker 10>You can't get to the guitar. They're all in storage.

1:12:29.040 --> 1:12:32.960
<v Speaker 1>Unbelievable. Having said that, you need to share with our

1:12:33.000 --> 1:12:36.040
<v Speaker 1>audience about the lost guitar. Tell us about that.

1:12:36.080 --> 1:12:37.960
<v Speaker 3>It's one guitar that will not be auctioned off.

1:12:38.120 --> 1:12:40.400
<v Speaker 10>No, I just got it back after being gone forty

1:12:40.439 --> 1:12:43.600
<v Speaker 10>seven forty eight years. Oh, it was stolen from a

1:12:43.640 --> 1:12:47.160
<v Speaker 10>hotel in Toronto or doing a bto album there ad

1:12:47.200 --> 1:12:49.160
<v Speaker 10>vantaged there's no internet then, so I had to fax

1:12:49.200 --> 1:12:52.600
<v Speaker 10>all the guitar stores. I ended up in a frenzy

1:12:52.680 --> 1:12:55.920
<v Speaker 10>buying Gretz guitars. I went through my midlife crisis and

1:12:55.960 --> 1:12:59.360
<v Speaker 10>buying grets guitars. I asked over three hundred and finally

1:12:59.360 --> 1:13:01.920
<v Speaker 10>sold them to Fred Gretch. It became the Fred the

1:13:01.920 --> 1:13:05.479
<v Speaker 10>Gretch Museum in Savannah. George job. But this one that

1:13:05.560 --> 1:13:07.680
<v Speaker 10>was stolen I kept searching for and we got a

1:13:07.720 --> 1:13:09.840
<v Speaker 10>notice back a couple of years ago. Tall and I

1:13:09.920 --> 1:13:12.559
<v Speaker 10>my son were doing Back When, Back When train wreck

1:13:12.640 --> 1:13:14.759
<v Speaker 10>every Friday night on YouTube because there were no gigs,

1:13:15.120 --> 1:13:17.400
<v Speaker 10>and the guy said, I found your Gretch guitar. It

1:13:17.479 --> 1:13:19.880
<v Speaker 10>was in Tokyo with a guy named Takeshi was like

1:13:19.920 --> 1:13:23.640
<v Speaker 10>the Brian Setser of playing rockabilly on this big orange gretch. Yes,

1:13:24.000 --> 1:13:27.080
<v Speaker 10>and my daughter in law is Japanisa. She got set

1:13:27.160 --> 1:13:30.519
<v Speaker 10>up assuming him translated everything. He offered the guitar back.

1:13:30.560 --> 1:13:33.360
<v Speaker 10>I went and founded Sister Guitar from the same year,

1:13:33.640 --> 1:13:35.720
<v Speaker 10>two digits off in the Cereal numbers so I could

1:13:35.720 --> 1:13:36.240
<v Speaker 10>trade him.

1:13:36.479 --> 1:13:37.280
<v Speaker 5>I like guitar.

1:13:37.880 --> 1:13:40.760
<v Speaker 10>We couldn't go to Tokyo, but the Canadian bassor said I'll

1:13:40.760 --> 1:13:42.920
<v Speaker 10>get you as a as a diplomat. You don't have

1:13:42.960 --> 1:13:45.560
<v Speaker 10>to do two weeks of isolation being COVID tests. That

1:13:45.640 --> 1:13:48.960
<v Speaker 10>every day their Canada offered free tickets. Was like everybody

1:13:49.000 --> 1:13:50.120
<v Speaker 10>doing a good deed.

1:13:51.360 --> 1:13:53.479
<v Speaker 5>For this guitar. And we went there.

1:13:53.520 --> 1:13:55.639
<v Speaker 10>They wouldn't let meet toa KESHI or see my guitar

1:13:55.960 --> 1:13:58.479
<v Speaker 10>until I walked on stage on Canada Day, July, the

1:13:58.520 --> 1:14:01.960
<v Speaker 10>first in the Canadian com So to the filming. This

1:14:02.000 --> 1:14:04.400
<v Speaker 10>is being a film. They want to see my face

1:14:04.479 --> 1:14:06.960
<v Speaker 10>when I saw this guitar. It's like if you your

1:14:07.040 --> 1:14:09.680
<v Speaker 10>childhood bike or your dog got run over by a

1:14:09.760 --> 1:14:11.760
<v Speaker 10>truck and then somebody later came to, Oh, your dog

1:14:11.800 --> 1:14:13.640
<v Speaker 10>had poppies, and here's a poppy and it's just like

1:14:13.680 --> 1:14:16.640
<v Speaker 10>your dog. It's Skippy is back, right, So get my

1:14:16.680 --> 1:14:17.280
<v Speaker 10>guitar up.

1:14:17.360 --> 1:14:18.439
<v Speaker 1>Skippy was back.

1:14:18.680 --> 1:14:20.479
<v Speaker 10>They filmed it and it's going to be a film

1:14:20.520 --> 1:14:23.120
<v Speaker 10>coming out very soon being edited right now.

1:14:23.240 --> 1:14:27.160
<v Speaker 3>It's Netflix. Maybe maybe if they did high Okay.

1:14:27.000 --> 1:14:29.440
<v Speaker 1>All right, well will you come back when.

1:14:29.040 --> 1:14:31.160
<v Speaker 10>It's I will, that will be a whole different story.

1:14:31.360 --> 1:14:33.840
<v Speaker 10>That's the guitar I've gotten out home. It was number

1:14:33.880 --> 1:14:35.800
<v Speaker 10>one guitar with the guests, who and Beto with all

1:14:35.800 --> 1:14:38.080
<v Speaker 10>their hits and albums, and maybe I'll have a number

1:14:38.080 --> 1:14:40.840
<v Speaker 10>one again on Rotten Tomatoes or something when the film

1:14:40.880 --> 1:14:42.719
<v Speaker 10>comes out. But my son and I cut an album

1:14:42.760 --> 1:14:45.240
<v Speaker 10>that's coming out that's a soundtrack to the movie.

1:14:44.960 --> 1:14:48.040
<v Speaker 5>Of the Lost Guitar. You never know, you never know.

1:14:48.040 --> 1:14:50.639
<v Speaker 5>It might be my magic feather, might be my dumbbow.

1:14:50.640 --> 1:14:54.360
<v Speaker 5>You can fly. Here's your magic guitar. Another hit song.

1:14:54.680 --> 1:14:56.519
<v Speaker 1>Do you have a favorite hit song of your own?

1:14:57.080 --> 1:14:59.360
<v Speaker 10>I think it might have to be taking care of Business.

1:15:00.040 --> 1:15:03.479
<v Speaker 10>But many teachers come to me that teach handicapped kids,

1:15:04.320 --> 1:15:09.519
<v Speaker 10>altruistic kids, very advanced kids, and to get all their

1:15:09.560 --> 1:15:12.719
<v Speaker 10>attention in the morning, they always play taking care of Business.

1:15:13.080 --> 1:15:15.719
<v Speaker 5>All these little kids left your attention deficit or whatever.

1:15:16.280 --> 1:15:18.920
<v Speaker 5>And also guys going in desert.

1:15:18.560 --> 1:15:22.240
<v Speaker 10>Storm in their tanks to battle playing taking care of

1:15:22.240 --> 1:15:24.519
<v Speaker 10>Business or playing American women in their tanks.

1:15:24.520 --> 1:15:25.320
<v Speaker 5>They're going to fight.

1:15:25.680 --> 1:15:28.040
<v Speaker 10>When the Canadian astronaut was in there, he played taking

1:15:28.040 --> 1:15:31.360
<v Speaker 10>care of Business. I got to say that song thanks

1:15:31.360 --> 1:15:32.280
<v Speaker 10>to Elvis and me.

1:15:32.360 --> 1:15:34.680
<v Speaker 1>He's like, wow, got to feel pretty cool about this.

1:15:35.800 --> 1:15:38.360
<v Speaker 1>Got thirty forty seconds left here. What do you want

1:15:38.360 --> 1:15:39.400
<v Speaker 1>people to know about the auction?

1:15:39.960 --> 1:15:41.080
<v Speaker 5>Well, there's guitars.

1:15:41.120 --> 1:15:43.679
<v Speaker 10>Some of them are on display at the hard Rock

1:15:43.960 --> 1:15:46.200
<v Speaker 10>You can't afford a guitar, Go down to the camera,

1:15:46.680 --> 1:15:48.400
<v Speaker 10>take a picture of the guitar. Some of they're going

1:15:48.439 --> 1:15:51.000
<v Speaker 10>to sell for millions of dollars. The fifty nine that's Paul.

1:15:51.200 --> 1:15:54.040
<v Speaker 10>They're all going Mark and Authors went for one point

1:15:54.040 --> 1:15:55.160
<v Speaker 10>four million pounds or.

1:15:55.120 --> 1:15:55.559
<v Speaker 5>Something like that.

1:15:55.640 --> 1:15:58.360
<v Speaker 10>This was a replica reissue. Mine's a real one from

1:15:58.360 --> 1:15:58.960
<v Speaker 10>fifty nine?

1:15:59.400 --> 1:16:04.360
<v Speaker 1>Are you You stopped playing violin and went this way?

1:16:05.000 --> 1:16:06.559
<v Speaker 5>A should get beat up with the violin I put

1:16:06.640 --> 1:16:09.160
<v Speaker 5>under my armor startday morning. All the guys would beat

1:16:09.240 --> 1:16:12.120
<v Speaker 5>me up. We're playing hockey. It's winter peg.

1:16:12.080 --> 1:16:15.600
<v Speaker 3>Right our thanks to Randy Bachman, founding member of the

1:16:15.640 --> 1:16:19.040
<v Speaker 3>bands the Guests, Who and Bachman at Turner Overdrive. Not

1:16:19.120 --> 1:16:21.320
<v Speaker 3>every day that we get a real life rock star

1:16:21.680 --> 1:16:22.679
<v Speaker 3>now Bloomberg Studio.

1:16:22.760 --> 1:16:24.200
<v Speaker 1>That was so cool. We could have kept on going

1:16:24.200 --> 1:16:26.519
<v Speaker 1>because I feel like even after the mics were off,

1:16:26.760 --> 1:16:28.400
<v Speaker 1>we just kept talking with him and it was pretty

1:16:28.400 --> 1:16:28.880
<v Speaker 1>cool stuff.

1:16:29.080 --> 1:16:29.360
<v Speaker 9>All right.

1:16:29.400 --> 1:16:32.120
<v Speaker 1>Still ahead on Bloomberg Business Week, we say goodbye to

1:16:32.240 --> 1:16:35.479
<v Speaker 1>quiet luxury this summer and delve into bold high design,

1:16:35.600 --> 1:16:38.839
<v Speaker 1>gem setting, gold shaping and very expensive to Laurie.

1:16:38.680 --> 1:16:40.800
<v Speaker 3>Yeah, I'm not going to say goodbye to quiet luxury.

1:16:41.360 --> 1:16:45.519
<v Speaker 1>Okay, Hey Tim, you do you Okay, but we're gonna

1:16:45.560 --> 1:16:46.040
<v Speaker 1>do us.

1:16:46.160 --> 1:16:48.960
<v Speaker 3>Bloomberg Pursuits is next. This is Bloomberg.

1:16:55.640 --> 1:16:59.479
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

1:16:59.560 --> 1:17:02.360
<v Speaker 2>each week day starting a two pm Eastern town Applecar

1:17:02.520 --> 1:17:05.479
<v Speaker 2>Play and Android Auto with the Bloomberg Business app. You

1:17:05.520 --> 1:17:08.760
<v Speaker 2>can also listen live on Amazon Alexa from our flagship

1:17:08.840 --> 1:17:12.639
<v Speaker 2>New York station, Just say Alexa Play Bloomberg eleven thirty.

1:17:13.560 --> 1:17:15.840
<v Speaker 1>It is time for Bloomberg Pursuits, and this week it

1:17:15.880 --> 1:17:19.160
<v Speaker 1>is the Jewelry Special, featured in Bloomberg BusinessWeek magazine, which

1:17:19.200 --> 1:17:22.080
<v Speaker 1>is out on newsstands, now, online, on Bloomberg dot com,

1:17:22.120 --> 1:17:24.680
<v Speaker 1>and of course always on the Bloomberg terminal. It is

1:17:24.760 --> 1:17:27.280
<v Speaker 1>Tim about loud and shiny accessories.

1:17:27.600 --> 1:17:30.280
<v Speaker 3>Loud, I love it. We're talking eighty two. Thanks well.

1:17:30.479 --> 1:17:32.920
<v Speaker 3>Aluminum and white gold of brace. Let's say one hundred

1:17:32.960 --> 1:17:37.240
<v Speaker 3>and seventeen thousand dollar necklace some men's jewelry. This is

1:17:37.280 --> 1:17:40.200
<v Speaker 3>really interesting and a much more affordable. Thirty six hundred

1:17:40.200 --> 1:17:44.360
<v Speaker 3>dollars yellow gold and titanium pendant. All in this week's

1:17:44.400 --> 1:17:46.560
<v Speaker 3>section of Bloomberg.

1:17:46.160 --> 1:17:49.599
<v Speaker 1>Pursuits here with more the editor of Bloomberg Pursuits, Chris Rouser,

1:17:49.720 --> 1:17:53.360
<v Speaker 1>along with Bloomberg contributing jewelry writer and founder of law Patiala,

1:17:53.560 --> 1:17:57.439
<v Speaker 1>the Luxury encyclopedia Kristin Shirley. Guys, So good to have

1:17:57.520 --> 1:17:59.519
<v Speaker 1>you here with us, Chris, you guys have done these

1:17:59.520 --> 1:18:03.240
<v Speaker 1>sections before. I always feel like it's fun to go over.

1:18:03.400 --> 1:18:05.160
<v Speaker 1>But how are you guys thinking about it? And how

1:18:05.160 --> 1:18:07.120
<v Speaker 1>did you realize it was going to be about kind

1:18:07.160 --> 1:18:10.000
<v Speaker 1>of Boulder kind of accessories for this summer.

1:18:10.240 --> 1:18:10.439
<v Speaker 3>Yeah.

1:18:10.479 --> 1:18:14.080
<v Speaker 11>So we do this jewelry special in BusinessWeek every year,

1:18:14.240 --> 1:18:17.280
<v Speaker 11>and we cover jewelry throughout the year, but then around

1:18:17.360 --> 1:18:19.559
<v Speaker 11>in summertime, we usually try to think see what the

1:18:19.680 --> 1:18:22.080
<v Speaker 11>trends are, what's out on the market, what people are

1:18:22.080 --> 1:18:25.080
<v Speaker 11>being to the big jewelry shows. And Kristin is an

1:18:25.080 --> 1:18:27.200
<v Speaker 11>industry expert and she goes to these shows and she's

1:18:27.200 --> 1:18:30.679
<v Speaker 11>a great jewelry writer. So basically I call her up, Kristin,

1:18:30.720 --> 1:18:33.400
<v Speaker 11>what's going on? Well, what are you saying out there?

1:18:33.720 --> 1:18:37.639
<v Speaker 11>And she said, this year people are having fun.

1:18:37.960 --> 1:18:40.200
<v Speaker 3>Come on in, Kristin, because I'm curious about how they're

1:18:40.360 --> 1:18:43.960
<v Speaker 3>expressing their fun. How is this fun? Manifesting in jewelry

1:18:44.000 --> 1:18:47.320
<v Speaker 3>because you argue that quiet luxury is out the window

1:18:47.360 --> 1:18:51.559
<v Speaker 3>this summer, and in its place is stuff that's loud

1:18:51.600 --> 1:18:52.000
<v Speaker 3>and fun.

1:18:52.400 --> 1:18:52.679
<v Speaker 1>Yeah.

1:18:52.720 --> 1:18:56.639
<v Speaker 12>I think there has been historically a lot of danky

1:18:56.720 --> 1:18:59.640
<v Speaker 12>jewelry that people have been wearing, wearing lots of armstacks,

1:19:00.040 --> 1:19:02.960
<v Speaker 12>you know, layering necklaces, and then a lot of Demi

1:19:02.960 --> 1:19:06.160
<v Speaker 12>find companies got into the mix selling things that were

1:19:06.160 --> 1:19:09.160
<v Speaker 12>more affordable, so everyone kind of looks the same, even

1:19:09.200 --> 1:19:11.120
<v Speaker 12>if you've spent a lot of money on your pieces.

1:19:11.640 --> 1:19:14.719
<v Speaker 12>So now collectors are really looking for ways to express

1:19:14.720 --> 1:19:18.280
<v Speaker 12>themselves with significant pieces that a demi fine jeweler really

1:19:18.280 --> 1:19:22.040
<v Speaker 12>can't recreate, and that's coming out with really bold gemstones,

1:19:22.439 --> 1:19:26.840
<v Speaker 12>big chunky pieces of jewelry, and really fun, exuberant design.

1:19:27.040 --> 1:19:29.120
<v Speaker 1>Hey, Kristin, before we get into some of the pieces,

1:19:29.240 --> 1:19:30.920
<v Speaker 1>I mean, and I really like big and bold, but

1:19:30.960 --> 1:19:32.559
<v Speaker 1>I agree, like you go to Instagram and it's like

1:19:32.560 --> 1:19:35.560
<v Speaker 1>everybody layering necklaces and rings, and it's all kind of

1:19:35.600 --> 1:19:38.559
<v Speaker 1>smaller pieces. How much of what we're going to talk

1:19:38.600 --> 1:19:41.280
<v Speaker 1>about in just a moment often then kind of finds

1:19:41.320 --> 1:19:44.479
<v Speaker 1>its way into the broader consumer space and style space.

1:19:44.920 --> 1:19:48.280
<v Speaker 12>This will all be coming probably to the regular consumer space,

1:19:48.439 --> 1:19:50.880
<v Speaker 12>I would say in a couple of years, but they'll

1:19:50.880 --> 1:19:53.679
<v Speaker 12>never be able to recreate the same looks of these

1:19:53.760 --> 1:19:57.840
<v Speaker 12>absolutely fabulous gemstones and amazing diamonds. That's one reason why

1:19:57.840 --> 1:20:01.160
<v Speaker 12>Demi Fine jewelers do so well with real small diamonds,

1:20:01.160 --> 1:20:03.600
<v Speaker 12>smaller crystals, because you can't really tell the difference on

1:20:03.640 --> 1:20:06.680
<v Speaker 12>a small scale. Once you get to really significant gemstones,

1:20:06.720 --> 1:20:08.479
<v Speaker 12>there's really no way to replace that.

1:20:09.080 --> 1:20:12.080
<v Speaker 11>So on the opener page of our section, there is

1:20:12.120 --> 1:20:15.280
<v Speaker 11>this photograph that I really love by Joanna McClure, and

1:20:15.320 --> 1:20:19.799
<v Speaker 11>it's of these three huge necklaces, one by Briany Raymond,

1:20:19.840 --> 1:20:23.040
<v Speaker 11>one by Bell Parone and one by Retrovi and their

1:20:23.320 --> 1:20:26.920
<v Speaker 11>gold their beads. There's one with these sort of plum

1:20:27.040 --> 1:20:31.920
<v Speaker 11>colored calsenite beads and I feel like Kristen. First of all,

1:20:31.960 --> 1:20:35.680
<v Speaker 11>these are very price upon request and very expensive, but

1:20:36.000 --> 1:20:39.520
<v Speaker 11>it's the kind of look, right that could be reproduced

1:20:39.640 --> 1:20:42.840
<v Speaker 11>all the way down to a J Crewe at some point.

1:20:43.400 --> 1:20:45.639
<v Speaker 12>Oh yeah, I mean, you know, J Crew would always

1:20:45.680 --> 1:20:48.360
<v Speaker 12>do those big beads, but the look will be different

1:20:48.400 --> 1:20:51.240
<v Speaker 12>because it will be you know, plastic beads or beads

1:20:51.280 --> 1:20:55.760
<v Speaker 12>covered by ceramic, not like these absolutely stunning gemstones. Yeah,

1:20:55.800 --> 1:20:58.280
<v Speaker 12>I mean, you know, brass gold plated for sure, but

1:20:58.360 --> 1:21:01.040
<v Speaker 12>I don't think you'll ever get quite that safe look,

1:21:01.120 --> 1:21:02.080
<v Speaker 12>especially if you're a collector.

1:21:02.200 --> 1:21:04.000
<v Speaker 1>Wait, we're not going to get the bib necklace. I

1:21:04.040 --> 1:21:05.360
<v Speaker 1>really love the bib necklace.

1:21:05.880 --> 1:21:06.280
<v Speaker 12>What is it?

1:21:06.400 --> 1:21:08.599
<v Speaker 1>Nineteen seventy I mean that is so cool.

1:21:09.439 --> 1:21:09.920
<v Speaker 9>M hmm.

1:21:10.120 --> 1:21:13.280
<v Speaker 12>Yeah. So Briany she collects the State Jewelry and sells

1:21:13.320 --> 1:21:16.439
<v Speaker 12>a really beautiful curation from her Manhattan showroom. And this

1:21:16.479 --> 1:21:18.200
<v Speaker 12>piece is so stunning, you know, it could have been

1:21:18.240 --> 1:21:20.000
<v Speaker 12>released today. You look at it and you're like, oh wow,

1:21:20.000 --> 1:21:22.679
<v Speaker 12>that's from the nineteen seventies, and you really have no idea.

1:21:22.760 --> 1:21:24.960
<v Speaker 3>Can we talk about price upon request for a second,

1:21:25.040 --> 1:21:30.080
<v Speaker 3>because usually in Bloomberg pursuits we get prices, and I

1:21:30.120 --> 1:21:33.040
<v Speaker 3>was surprised to see in the section this time, Kristen

1:21:33.160 --> 1:21:36.559
<v Speaker 3>that there are a few instances where the price isn't there.

1:21:36.560 --> 1:21:39.280
<v Speaker 3>It says price upon request. I'm requesting to know the

1:21:39.280 --> 1:21:41.760
<v Speaker 3>price of these things. What's going on?

1:21:42.640 --> 1:21:45.280
<v Speaker 12>Well, a lot of the times it's because they don't

1:21:45.280 --> 1:21:48.719
<v Speaker 12>want to publicize this because they want to keep their mystery.

1:21:48.920 --> 1:21:52.120
<v Speaker 12>But sometimes it's because they want to be able to

1:21:52.160 --> 1:21:55.439
<v Speaker 12>negotiate with top clients. You know, if you buy XYZ,

1:21:56.120 --> 1:21:58.320
<v Speaker 12>this will be a little less expensive, And they don't

1:21:58.360 --> 1:22:01.000
<v Speaker 12>ever want to seem like they're getting this discounts because

1:22:01.240 --> 1:22:05.080
<v Speaker 12>then clients will always express discounts. In the high jewelry world,

1:22:05.479 --> 1:22:08.280
<v Speaker 12>it used to be you can negotiate on pretty much anything.

1:22:08.840 --> 1:22:11.719
<v Speaker 12>So a lot of brands have pulled back on publishing

1:22:11.760 --> 1:22:14.040
<v Speaker 12>prices so that they don't appear to be getting discounts

1:22:14.080 --> 1:22:14.880
<v Speaker 12>even though they really are.

1:22:15.280 --> 1:22:20.800
<v Speaker 3>So it's not famously if you have to add, I

1:22:20.840 --> 1:22:24.160
<v Speaker 3>know this is grad but if you have to request it,

1:22:24.200 --> 1:22:28.320
<v Speaker 3>then maybe you can because maybe it's negotiable. Yeah, well,

1:22:28.360 --> 1:22:32.200
<v Speaker 3>apparently you do have to ask, Hey, we'll talk about

1:22:32.240 --> 1:22:34.040
<v Speaker 3>men's jewelry a little bit, or did you want to

1:22:34.040 --> 1:22:34.960
<v Speaker 3>talk about one else first?

1:22:35.080 --> 1:22:36.680
<v Speaker 1>I just want to just give a few seconds, if

1:22:36.680 --> 1:22:38.840
<v Speaker 1>you will, to the Greek jewelry designer that you guys like,

1:22:38.880 --> 1:22:42.240
<v Speaker 1>spend a page talking about what's significant about this individual

1:22:42.280 --> 1:22:43.120
<v Speaker 1>and what he's been doing.

1:22:43.400 --> 1:22:43.479
<v Speaker 8>So.

1:22:43.720 --> 1:22:47.479
<v Speaker 12>Nikos Coolis is an absolutely amazing independent Greek jewelry designer.

1:22:47.680 --> 1:22:50.600
<v Speaker 12>He has a really defined aesthetic. If you're in the

1:22:50.680 --> 1:22:53.040
<v Speaker 12>jewelry world, you look at a piece, you automatically know

1:22:53.080 --> 1:22:55.360
<v Speaker 12>that it's Necos and I think that's really hard to

1:22:55.360 --> 1:22:58.920
<v Speaker 12>do to stand out as a designer because there are

1:22:59.200 --> 1:23:01.280
<v Speaker 12>so many independ the designers and a lot of what

1:23:01.320 --> 1:23:03.840
<v Speaker 12>people are doing really looks the same. But he has

1:23:03.880 --> 1:23:06.240
<v Speaker 12>a really unique vision. I love the way that he

1:23:06.320 --> 1:23:10.240
<v Speaker 12>sets gemstones. There's a ring on the page, and instead

1:23:10.240 --> 1:23:13.040
<v Speaker 12>of placing the diamond in the center, it's offset on

1:23:13.120 --> 1:23:15.320
<v Speaker 12>the top. Same on the collar that you see on

1:23:15.360 --> 1:23:19.080
<v Speaker 12>the bottom. This stunning emerald isn't set inside the necklace,

1:23:19.160 --> 1:23:21.720
<v Speaker 12>it's set on top and above it, which is kind

1:23:21.720 --> 1:23:24.120
<v Speaker 12>of unusual. You'd think you'd see it sort of dangling

1:23:24.160 --> 1:23:27.160
<v Speaker 12>down like a pendant or set into the middle. So

1:23:27.200 --> 1:23:29.920
<v Speaker 12>I just think it's really interesting what he does. He's

1:23:29.960 --> 1:23:32.200
<v Speaker 12>at the top of his game right now. He's having

1:23:32.479 --> 1:23:35.679
<v Speaker 12>tons of press, really having a moment with his high jewelry,

1:23:36.080 --> 1:23:39.200
<v Speaker 12>and he's about to open two new boutiques in Athens,

1:23:39.280 --> 1:23:42.559
<v Speaker 12>including a maid to Measure attelier for he crafts the

1:23:42.600 --> 1:23:45.760
<v Speaker 12>most incredible pieces using really rare jumpstones.

1:23:45.320 --> 1:23:48.599
<v Speaker 1>And Beyonce wore him recently for her Cowboy Carter tour,

1:23:48.720 --> 1:23:51.080
<v Speaker 1>So yes, yeah, little props there.

1:23:51.280 --> 1:23:55.800
<v Speaker 3>Speaking of having a d men's jewelry is having a moment,

1:23:55.840 --> 1:23:58.040
<v Speaker 3>and we're not just talking about like that chain that

1:23:58.120 --> 1:24:01.080
<v Speaker 3>Mark Zuckerberg wore a few weeks ago that people are

1:24:01.080 --> 1:24:04.840
<v Speaker 3>talking about. That's not what we're talking about. Only did you.

1:24:04.760 --> 1:24:05.080
<v Speaker 4>Hear, Chris?

1:24:05.200 --> 1:24:07.360
<v Speaker 3>He said, only you would be talking about that. You're right,

1:24:07.439 --> 1:24:09.040
<v Speaker 3>you know. At first when I started reading this, I

1:24:09.040 --> 1:24:11.120
<v Speaker 3>was like, are they going to mention Zuck? And they did.

1:24:12.200 --> 1:24:14.479
<v Speaker 3>So Chris talk a little bit about who's who's kind

1:24:14.479 --> 1:24:15.639
<v Speaker 3>of at the forefront here.

1:24:15.720 --> 1:24:17.839
<v Speaker 11>So I am at the forefront.

1:24:18.000 --> 1:24:19.640
<v Speaker 3>I don't see jewelry right in that.

1:24:19.920 --> 1:24:20.439
<v Speaker 9>I'm wearing a.

1:24:20.360 --> 1:24:21.080
<v Speaker 3>Bracelet, Okay.

1:24:21.120 --> 1:24:23.960
<v Speaker 11>I We in the section have been pushing jewelry for

1:24:23.960 --> 1:24:27.639
<v Speaker 11>men for a long time, particularly brooches or pins, And

1:24:27.920 --> 1:24:30.479
<v Speaker 11>over the past couple of years, you've seen on red carpets,

1:24:30.520 --> 1:24:34.160
<v Speaker 11>especially Hollywood celebrities wearing men wearing tons of brooches. And

1:24:34.200 --> 1:24:38.640
<v Speaker 11>then athletes, particularly NFL players, either when they show up

1:24:38.640 --> 1:24:40.760
<v Speaker 11>for the draft or even before games or when a

1:24:40.800 --> 1:24:42.439
<v Speaker 11>couple of them went to the met Gala, they wear

1:24:42.520 --> 1:24:47.439
<v Speaker 11>statement necklaces, they wear rings, they wear bracelets, And this

1:24:47.600 --> 1:24:50.679
<v Speaker 11>is trickling down to kind of regular guys who see

1:24:50.680 --> 1:24:53.719
<v Speaker 11>these men and look up to them, and big jewelry

1:24:53.720 --> 1:24:57.200
<v Speaker 11>companies are now getting into the business of what they're

1:24:57.240 --> 1:25:00.000
<v Speaker 11>calling high jewelry, which isn't really hy jewelry. Hi jewelry

1:25:00.160 --> 1:25:01.600
<v Speaker 11>is really like the big things that we were just

1:25:01.640 --> 1:25:06.400
<v Speaker 11>talking about, but price on requests exactly, but more elevated

1:25:06.439 --> 1:25:10.160
<v Speaker 11>stuff with eighteen care of gold with diamonds, expecting that

1:25:10.280 --> 1:25:14.000
<v Speaker 11>men going forward are going to spend more money on

1:25:14.120 --> 1:25:18.080
<v Speaker 11>jewelry and on like very noticeable, unsubtle jewelry.

1:25:17.960 --> 1:25:19.680
<v Speaker 1>High design watches, Chris, that's a big thing.

1:25:20.200 --> 1:25:23.400
<v Speaker 11>Yeah, So jewelry watches, watches with gemstones and kind of

1:25:23.439 --> 1:25:27.120
<v Speaker 11>like avant garde designs have sort of been in the

1:25:27.200 --> 1:25:30.920
<v Speaker 11>background in the watch world because sports watches are really

1:25:30.920 --> 1:25:36.040
<v Speaker 11>big vintage watches, and this year kind of marked by

1:25:36.040 --> 1:25:38.640
<v Speaker 11>a sale that Sotheby's did the of what they call

1:25:38.760 --> 1:25:42.639
<v Speaker 11>rough diamonds, which were vintage high design, high jewelry watches.

1:25:43.000 --> 1:25:45.960
<v Speaker 11>This has become a trend where both in the vintage

1:25:45.960 --> 1:25:49.400
<v Speaker 11>market and at retail for new watches, people are really

1:25:49.400 --> 1:25:51.840
<v Speaker 11>getting into kind of high design, really weird looking stuff,

1:25:51.840 --> 1:25:55.280
<v Speaker 11>including this Cardier cuff, which is like is a bracelet

1:25:55.320 --> 1:25:57.040
<v Speaker 11>that has two flat ends on one end has a

1:25:57.080 --> 1:25:58.960
<v Speaker 11>watch and you can look at the time through the

1:25:59.000 --> 1:26:02.240
<v Speaker 11>reflection on the other end, and there's just very cool, striking.

1:26:02.080 --> 1:26:04.599
<v Speaker 1>Kristin, I mean watches, right, Like, I feel like we've

1:26:04.600 --> 1:26:08.960
<v Speaker 1>gone through cycles with watches where they're practical, they're electronic,

1:26:09.040 --> 1:26:12.000
<v Speaker 1>their technology, and then they're pieces of art again.

1:26:12.479 --> 1:26:16.160
<v Speaker 12>Yes, I think that now that more women are collecting watches,

1:26:16.720 --> 1:26:19.879
<v Speaker 12>brands are investing more in really beautiful, high jewelry watches.

1:26:20.080 --> 1:26:22.960
<v Speaker 12>A lot of them have mechanical movements as well, so

1:26:23.040 --> 1:26:26.000
<v Speaker 12>we're seeing, if you already have everything, what else can

1:26:26.040 --> 1:26:28.160
<v Speaker 12>you have? And they're creating these watches that are really

1:26:28.200 --> 1:26:30.080
<v Speaker 12>so striking, Like when you see them, when I saw

1:26:30.120 --> 1:26:32.000
<v Speaker 12>a lot of them in Shanda, they really do take

1:26:32.040 --> 1:26:35.200
<v Speaker 12>your breath away because you're wondering how they work, how

1:26:35.200 --> 1:26:37.559
<v Speaker 12>do they get the mechanics in there, and they're just

1:26:37.800 --> 1:26:41.280
<v Speaker 12>really stunning the way that they look at time. You know,

1:26:41.320 --> 1:26:43.040
<v Speaker 12>if you have everything, what do you get a really

1:26:43.080 --> 1:26:43.719
<v Speaker 12>wild watch?

1:26:43.800 --> 1:26:45.799
<v Speaker 11>That should be our new Pursuits tagline. If you already

1:26:45.800 --> 1:26:46.800
<v Speaker 11>have everything, what else?

1:26:46.840 --> 1:26:47.200
<v Speaker 1>Think that?

1:26:48.240 --> 1:26:51.000
<v Speaker 3>How about how about a one of a kind ultra

1:26:51.040 --> 1:26:54.360
<v Speaker 3>modern necklace design that uses two crossing strands of eighteen

1:26:54.400 --> 1:26:57.559
<v Speaker 3>carrot rose gold that end asymmetrically in bright ceramic swoops.

1:26:57.640 --> 1:27:01.000
<v Speaker 12>Kristin, I love that necklace. So this is by tap In,

1:27:01.040 --> 1:27:05.080
<v Speaker 12>a New York based jeweler known for using beautiful gemstones

1:27:05.120 --> 1:27:08.439
<v Speaker 12>and colored ceramic in really unique and interesting ways. And

1:27:08.760 --> 1:27:12.120
<v Speaker 12>this piece is incredible. It uses aquamarine and each one

1:27:12.240 --> 1:27:15.599
<v Speaker 12>is about seventy five carrots, which is massive. You could

1:27:15.640 --> 1:27:18.800
<v Speaker 12>never make a necklace with dim under emerald of the

1:27:18.880 --> 1:27:22.320
<v Speaker 12>size because it would be you know, tens of millions

1:27:22.320 --> 1:27:26.080
<v Speaker 12>of dollars if they even exist. So it's just really,

1:27:26.120 --> 1:27:28.680
<v Speaker 12>really a stunning piece. If I ever saw anyone wearing this,

1:27:28.960 --> 1:27:29.760
<v Speaker 12>I would fall over.

1:27:29.760 --> 1:27:35.160
<v Speaker 1>It's gorgeous. I'm partial to aquamarines and it's off the charge.

1:27:35.240 --> 1:27:38.960
<v Speaker 11>Queen has a really amazing tr with huge aquamarines because

1:27:38.960 --> 1:27:41.599
<v Speaker 11>it's the collector. Christen said, they can be so big

1:27:41.640 --> 1:27:42.479
<v Speaker 11>and they're so beautiful.

1:27:42.520 --> 1:27:42.800
<v Speaker 3>It's one.

1:27:42.800 --> 1:27:43.679
<v Speaker 11>It's one of my favorites.

1:27:43.760 --> 1:27:45.800
<v Speaker 1>It's gorgeous. It's it's like looking in the ocean is

1:27:45.840 --> 1:27:48.280
<v Speaker 1>what I love. All right, you got to go there, loafers.

1:27:48.320 --> 1:27:50.639
<v Speaker 1>I feel like I could see them both on you,

1:27:50.760 --> 1:27:55.280
<v Speaker 1>Chris and on you well not maybe two, but just quickly,

1:27:55.320 --> 1:27:57.120
<v Speaker 1>let's wrap up with Twinkle for your toes.

1:27:57.400 --> 1:28:00.400
<v Speaker 11>Yeah, we were thinking about you know what else, what

1:28:00.479 --> 1:28:03.240
<v Speaker 11>else fits with this say goodbye to quiet luxury theme

1:28:03.280 --> 1:28:07.000
<v Speaker 11>and bright colors and bold patterns and a big thing

1:28:07.080 --> 1:28:11.400
<v Speaker 11>this summer is colorful loafers, penny loafers, you know, regular loafers,

1:28:11.400 --> 1:28:15.719
<v Speaker 11>boat shoes, but with high quality like materials and cool

1:28:15.960 --> 1:28:18.439
<v Speaker 11>crazy colors. And so we found really a bunch of

1:28:18.439 --> 1:28:22.840
<v Speaker 11>great ones from Belgian shoes, from Ferragamo, from Taft and

1:28:23.360 --> 1:28:24.080
<v Speaker 11>really like them.

1:28:24.200 --> 1:28:25.680
<v Speaker 3>Come on, Tim, I'm just looking at him.

1:28:25.760 --> 1:28:27.799
<v Speaker 1>Just looked at my looked at Chris's shoes.

1:28:28.400 --> 1:28:33.040
<v Speaker 3>Chris, He's wearing very practical like I, you know, dropped

1:28:33.080 --> 1:28:35.040
<v Speaker 3>my daughter off at school before I took the subway

1:28:35.040 --> 1:28:36.240
<v Speaker 3>into work from Brooklyn shoes.

1:28:36.240 --> 1:28:39.439
<v Speaker 1>But even Bass has a two tone color chechnicolor loafers.

1:28:39.479 --> 1:28:41.800
<v Speaker 3>They're in this year, the end of quiet luxury.

1:28:41.479 --> 1:28:44.360
<v Speaker 1>Carol, Kristin, are you in on two tone colored loafers

1:28:44.439 --> 1:28:45.400
<v Speaker 1>or colorful loafers?

1:28:45.640 --> 1:28:46.040
<v Speaker 9>Why not?

1:28:46.960 --> 1:28:47.559
<v Speaker 3>Good answer?

1:28:48.160 --> 1:28:49.360
<v Speaker 1>I love a little Papa color.

1:28:49.520 --> 1:28:49.840
<v Speaker 2>All right.

1:28:49.880 --> 1:28:52.320
<v Speaker 1>We gotta rap guys really fun stuff and as we

1:28:52.400 --> 1:28:53.960
<v Speaker 1>kick off the summer, I really appreciate it.

1:28:54.040 --> 1:28:56.719
<v Speaker 3>Hey, a big thank you to Kristin. Shirley Bloomberg's contributing

1:28:56.800 --> 1:28:59.600
<v Speaker 3>Jewelry Ryder and founder of La Patiala, and to the

1:28:59.680 --> 1:29:01.799
<v Speaker 3>editor of Bloomberg Pursuits, Chris Rouser.

1:29:02.240 --> 1:29:06.880
<v Speaker 2>This is the Bloomberg Business Week podcast, available on Apple, Spotify,

1:29:07.000 --> 1:29:10.719
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1:29:10.760 --> 1:29:14.360
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1:29:14.400 --> 1:29:17.719
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1:29:17.800 --> 1:29:20.760
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