1 00:00:02,480 --> 00:00:05,080 Speaker 1: Hello, I'm Michael barn and I'm Scott Sashnik. On this 2 00:00:05,120 --> 00:00:07,800 Speaker 1: weekly podcast, we explore the big money issues in the 3 00:00:07,800 --> 00:00:09,600 Speaker 1: world of sports and talk to some of the biggest 4 00:00:09,600 --> 00:00:11,799 Speaker 1: players in the industry. On this week's show, we have 5 00:00:11,920 --> 00:00:15,720 Speaker 1: the Deputy Commissioner or the National Basketball Association, Mark Tatum. 6 00:00:15,760 --> 00:00:17,760 Speaker 1: But first let's look at the top stories of the week. 7 00:00:17,840 --> 00:00:21,720 Speaker 1: Joining us is Bloomberg Business of Sports reporter Evan Nobi Williams. 8 00:00:21,760 --> 00:00:26,320 Speaker 1: And let's start with Fox said to pursue Thursday night 9 00:00:26,520 --> 00:00:29,479 Speaker 1: NFL games. What about all of this? Well, if anybody 10 00:00:29,520 --> 00:00:32,040 Speaker 1: knows the power of the NFL, it's Fox. When it 11 00:00:32,080 --> 00:00:35,120 Speaker 1: was a fledgling network known for The Simpsons, the NFL 12 00:00:35,240 --> 00:00:38,360 Speaker 1: really pushed everybody to that network and and kind of 13 00:00:38,360 --> 00:00:40,760 Speaker 1: discovered what was going on there in the programming. I 14 00:00:40,760 --> 00:00:43,480 Speaker 1: think it was the Simpson and like Tracy Selman, it wasn't. 15 00:00:43,520 --> 00:00:46,400 Speaker 1: So Fox certainly knows the power. They've been showing the 16 00:00:46,479 --> 00:00:49,400 Speaker 1: NFL for a while now. It's a question of how 17 00:00:49,479 --> 00:00:52,880 Speaker 1: much do all of these entities value Thursday Night. Seems 18 00:00:52,880 --> 00:00:56,000 Speaker 1: as if CBS and NBC are saying we like it, 19 00:00:56,080 --> 00:00:58,560 Speaker 1: we just don't want to pay as much for it. 20 00:00:58,960 --> 00:01:01,760 Speaker 1: Fox we're told was very aggressive in the bidding, and 21 00:01:01,800 --> 00:01:03,959 Speaker 1: this is not just to put games on FS one. 22 00:01:04,040 --> 00:01:07,720 Speaker 1: It could also be on the mothership Fox coming out 23 00:01:07,840 --> 00:01:10,560 Speaker 1: and making a statement after the Disney deal. This may 24 00:01:10,600 --> 00:01:13,000 Speaker 1: also be kind of the first time that we will 25 00:01:13,040 --> 00:01:19,839 Speaker 1: see TV networks Fox, Abc competing evenly alongside digital companies 26 00:01:19,880 --> 00:01:23,040 Speaker 1: like maybe Facebook and maybe Amazon. We've seen the NFL 27 00:01:23,040 --> 00:01:25,600 Speaker 1: in the past couple of years give this Thursday Night 28 00:01:25,600 --> 00:01:28,640 Speaker 1: package to Twitter on a heavy discount. Amazon had it 29 00:01:28,720 --> 00:01:31,960 Speaker 1: last season at another discount, not as heavy. Uh, this 30 00:01:32,040 --> 00:01:34,960 Speaker 1: may actually be the first time where their level playing 31 00:01:35,000 --> 00:01:38,199 Speaker 1: field money is even across and and the highest bidder 32 00:01:38,280 --> 00:01:41,880 Speaker 1: might win Abc in the mix. Also, they probably want 33 00:01:41,920 --> 00:01:44,679 Speaker 1: to bring in the ESPN crew, which they're gonna have 34 00:01:44,720 --> 00:01:48,360 Speaker 1: a problem because they gotta fill Jon Gruten's lack. The 35 00:01:48,360 --> 00:01:52,320 Speaker 1: bigger point, though, Michael is the The storyline this year 36 00:01:52,360 --> 00:01:55,559 Speaker 1: for the NFL, particularly as it relates to TV, has 37 00:01:55,560 --> 00:01:59,640 Speaker 1: been trouble, trouble, trouble. Ratings down, down, down, But what 38 00:02:00,240 --> 00:02:04,480 Speaker 1: is most here dollars and cents. And while ratings maybe down, 39 00:02:05,240 --> 00:02:09,480 Speaker 1: these these numbers are all going up, so there's still 40 00:02:09,560 --> 00:02:13,320 Speaker 1: tremendous value in NFL prog and that's because advertising is 41 00:02:13,360 --> 00:02:16,119 Speaker 1: going up. The NFL made more in advertising this year 42 00:02:16,160 --> 00:02:18,800 Speaker 1: than they have in sponsors and advertising than they have 43 00:02:18,960 --> 00:02:21,800 Speaker 1: any other year in the past. So even though viewers 44 00:02:21,800 --> 00:02:24,839 Speaker 1: maybe turning off at a five percent clip or five 45 00:02:24,880 --> 00:02:28,080 Speaker 1: seven percent clip, the money is still flowing into the NFL. Well, 46 00:02:28,120 --> 00:02:30,399 Speaker 1: let's talk about the next story. Just like the Yes 47 00:02:30,520 --> 00:02:33,799 Speaker 1: Network in New York, the Chicago Cubs could start their 48 00:02:33,800 --> 00:02:37,440 Speaker 1: own media network. What took them so long? That's what 49 00:02:37,639 --> 00:02:40,280 Speaker 1: I asked, What took them so long? This is must 50 00:02:40,360 --> 00:02:44,600 Speaker 1: see programming in the Midwest, particularly in Chicago. This isn't new, 51 00:02:44,840 --> 00:02:47,400 Speaker 1: but I know they had a contract. That's why it 52 00:02:47,520 --> 00:02:52,720 Speaker 1: ends no surprise that an owner like the Ricketts family, 53 00:02:53,480 --> 00:02:56,800 Speaker 1: with content like the cub doesn't anchor, would at least 54 00:02:56,840 --> 00:03:00,480 Speaker 1: explore owning something of their rown. I love this comment 55 00:03:00,720 --> 00:03:03,600 Speaker 1: in the Chicago Tribune from from Crane Kenny, the Cubs 56 00:03:03,639 --> 00:03:06,240 Speaker 1: president of business Operations. He said, it's a great time 57 00:03:06,280 --> 00:03:08,320 Speaker 1: to be us, and that's exactly what this is for 58 00:03:08,360 --> 00:03:11,000 Speaker 1: the Cubs, a team that was famous for being losers 59 00:03:11,040 --> 00:03:13,799 Speaker 1: for a century that is now one of the best 60 00:03:13,960 --> 00:03:17,160 Speaker 1: teams in baseball. Uh, they have one of the World Series. 61 00:03:17,440 --> 00:03:20,240 Speaker 1: The future certainly looks bright. This is the right time 62 00:03:20,280 --> 00:03:22,840 Speaker 1: to maybe head off on their own, to break away 63 00:03:22,880 --> 00:03:26,120 Speaker 1: from the Chicago rs N and start their own and 64 00:03:26,160 --> 00:03:27,799 Speaker 1: the kind of thing that you look at what Yes 65 00:03:27,840 --> 00:03:30,399 Speaker 1: Network did for the Yankees. This could bring a lot 66 00:03:30,480 --> 00:03:33,160 Speaker 1: more money into the club and could have them competing 67 00:03:33,240 --> 00:03:36,720 Speaker 1: salary wise with those teams like the Dodgers and the Yankees. 68 00:03:36,880 --> 00:03:39,400 Speaker 1: Just look at the big markets you had. Yes, you 69 00:03:39,440 --> 00:03:42,000 Speaker 1: have s n Y with the Mets, You've got Sports 70 00:03:42,040 --> 00:03:44,480 Speaker 1: Net l A with the Dodgers with some carriage issues 71 00:03:44,520 --> 00:03:48,640 Speaker 1: we know, but why rented out when you can own 72 00:03:48,680 --> 00:03:51,640 Speaker 1: it yourself? That's the point. And you talked about the 73 00:03:51,680 --> 00:03:56,640 Speaker 1: contracts expiring with the local affiliates. That contract expires after 74 00:03:56,680 --> 00:04:01,640 Speaker 1: the twenty nineteen season. This next door really is going 75 00:04:01,680 --> 00:04:04,280 Speaker 1: to put the Olympics on the map. And I know 76 00:04:04,360 --> 00:04:07,720 Speaker 1: that sounds like, well, thanks Mike, But if this happens, 77 00:04:08,240 --> 00:04:12,800 Speaker 1: the Koreas, North and South Korea will march together under 78 00:04:12,840 --> 00:04:16,520 Speaker 1: one flag at the Olympic ceremony. When we've had our 79 00:04:16,800 --> 00:04:19,640 Speaker 1: internal discussions about how are we covering the games and 80 00:04:19,680 --> 00:04:23,200 Speaker 1: what are we looking at? So much of it has 81 00:04:23,279 --> 00:04:27,479 Speaker 1: been geopolitical, so little of it has been show me 82 00:04:27,600 --> 00:04:30,760 Speaker 1: some scores, show me who wins, who loses. This is 83 00:04:30,800 --> 00:04:34,479 Speaker 1: a geopolitical event. Not only are they marching, but the 84 00:04:34,560 --> 00:04:36,719 Speaker 1: hockey team and I know Evan loves this one. I've 85 00:04:36,720 --> 00:04:38,400 Speaker 1: been saying, wait a minute, why can't the US and 86 00:04:38,480 --> 00:04:41,560 Speaker 1: Canada played together, the two different countries, But the women's 87 00:04:41,600 --> 00:04:44,039 Speaker 1: hockey is going to be a combined North and South 88 00:04:44,160 --> 00:04:48,400 Speaker 1: Korea team. Perhaps that Olympic ideal, which I am a 89 00:04:48,440 --> 00:04:52,640 Speaker 1: bit skeptical of from the from this perspective, perhaps we're 90 00:04:52,640 --> 00:04:54,599 Speaker 1: seeing some of it now. And this is exactly what 91 00:04:54,680 --> 00:04:57,480 Speaker 1: the IOC wants to see, you know. And it's exactly 92 00:04:57,480 --> 00:04:59,719 Speaker 1: what FIFA wants when they host the World Cup. They 93 00:04:59,760 --> 00:05:03,320 Speaker 1: want the event that is going to transcend borders, that 94 00:05:03,440 --> 00:05:05,320 Speaker 1: is going to be something bigger than sport. And when 95 00:05:05,320 --> 00:05:07,720 Speaker 1: the World Cup was in South Africa, the big talking 96 00:05:07,760 --> 00:05:09,920 Speaker 1: point was that we're gonna bring We're gonna use sport, 97 00:05:10,360 --> 00:05:12,520 Speaker 1: bring it into an area that doesn't host events like 98 00:05:12,560 --> 00:05:15,320 Speaker 1: this before, and maybe do something bigger than the actual 99 00:05:15,400 --> 00:05:18,599 Speaker 1: games itself. Uh. And this is the goal, obviously, with 100 00:05:18,960 --> 00:05:22,320 Speaker 1: what is a symbolic but maybe a first step in 101 00:05:22,360 --> 00:05:24,880 Speaker 1: improving relations between two countries that are that are not 102 00:05:24,960 --> 00:05:28,560 Speaker 1: very comfortable, right now, Mark Tatum, our guests will certainly 103 00:05:28,600 --> 00:05:32,039 Speaker 1: talk about sport as a vehicle for social change, something 104 00:05:32,120 --> 00:05:34,760 Speaker 1: David Stern said decades ago. You've got to go back 105 00:05:34,800 --> 00:05:38,760 Speaker 1: around forty years to get something like the USA Russia 106 00:05:39,040 --> 00:05:42,479 Speaker 1: conflict for this to make the map like this. Evan 107 00:05:42,600 --> 00:05:46,599 Speaker 1: wasn't alive forty years ago. I know I won't mention 108 00:05:46,680 --> 00:05:50,159 Speaker 1: Olga Corbett anyway. Our thanks to Bloomberg Business of Sports 109 00:05:50,160 --> 00:05:52,680 Speaker 1: reporter Evan W. Williams now for our interview with the 110 00:05:52,680 --> 00:05:57,320 Speaker 1: Deputy Commissioner of the National Basketball Association, Mark Tatum. Mark 111 00:05:57,320 --> 00:05:59,599 Speaker 1: Tatum a long time friend and he is the Deputy 112 00:05:59,600 --> 00:06:03,000 Speaker 1: commissi Center of the NBA, has been there almost two decades, 113 00:06:03,560 --> 00:06:06,560 Speaker 1: and we want to start with what's been going on 114 00:06:06,640 --> 00:06:10,040 Speaker 1: in the NBA off the court. You have players seeking 115 00:06:10,040 --> 00:06:12,440 Speaker 1: out other players in the locker room for fights, you've 116 00:06:12,440 --> 00:06:17,200 Speaker 1: had on court altercations. Mark, does the NBA look at 117 00:06:17,240 --> 00:06:20,120 Speaker 1: this as not only a behavior issue but also a 118 00:06:20,160 --> 00:06:25,479 Speaker 1: business issue? Well, look, certainly, our players are representatives of 119 00:06:25,520 --> 00:06:28,360 Speaker 1: the league, and what the fans want to see is 120 00:06:28,400 --> 00:06:31,400 Speaker 1: the fans want to see our players compete, and they 121 00:06:31,440 --> 00:06:33,440 Speaker 1: want to see him competing on the court, and that's 122 00:06:33,440 --> 00:06:37,120 Speaker 1: what they care about and you know, the the intensity 123 00:06:37,160 --> 00:06:41,560 Speaker 1: of the season UM is in the competitiveness of these players, 124 00:06:41,600 --> 00:06:46,360 Speaker 1: I think really brings out that fire and that energy, UM. 125 00:06:46,400 --> 00:06:48,800 Speaker 1: And that's what you're seeing, I think, is you know, 126 00:06:48,920 --> 00:06:54,480 Speaker 1: just the people competing, players wanting to win, players being 127 00:06:54,640 --> 00:06:57,719 Speaker 1: very very emotional. It's it's a it's a competitive league. 128 00:06:57,760 --> 00:07:00,960 Speaker 1: The league is I think the level of competition is 129 00:07:01,000 --> 00:07:03,480 Speaker 1: the best that it's ever been. UM. The amount of 130 00:07:03,480 --> 00:07:06,680 Speaker 1: talent in our league and the stakes of winning and 131 00:07:06,720 --> 00:07:09,440 Speaker 1: losing are are greater than they've ever been. And so 132 00:07:09,760 --> 00:07:12,080 Speaker 1: you know that you want to see that intensity, You 133 00:07:12,120 --> 00:07:14,480 Speaker 1: want to see that passion, UH, you want to see 134 00:07:14,480 --> 00:07:16,840 Speaker 1: it exhibited on the court, which I think we are 135 00:07:16,840 --> 00:07:19,560 Speaker 1: seeing that in spades. And at the end of the day, 136 00:07:19,600 --> 00:07:22,600 Speaker 1: I do think that we have to always be UM 137 00:07:22,600 --> 00:07:25,360 Speaker 1: conscious and I think our players are very conscious too 138 00:07:25,880 --> 00:07:30,640 Speaker 1: of their role representing this league, representing themselves and their clubs, 139 00:07:31,120 --> 00:07:34,000 Speaker 1: UM and the fans, and so yes, those are things 140 00:07:34,000 --> 00:07:37,200 Speaker 1: that we all look at, UM, But I would say 141 00:07:37,280 --> 00:07:40,040 Speaker 1: that you know, on the other side of that, like 142 00:07:40,120 --> 00:07:44,280 Speaker 1: you want these players to be and they are passionate 143 00:07:44,280 --> 00:07:46,840 Speaker 1: about winning and passionate about competing. Where have you been 144 00:07:46,880 --> 00:07:48,360 Speaker 1: the last six weeks. By the way, tell me your 145 00:07:48,360 --> 00:07:50,440 Speaker 1: travel schedule, give me the cities. I love this. I 146 00:07:50,440 --> 00:07:52,440 Speaker 1: love playing this game with you. Where you've been the 147 00:07:52,480 --> 00:07:55,840 Speaker 1: last six weeks, It's it's been crazy. I've been to 148 00:07:56,360 --> 00:07:59,880 Speaker 1: Mexico City, um for our two games there in decem 149 00:08:00,040 --> 00:08:03,160 Speaker 1: Her between Brooklyn and Miami and Brooklyn Okay. See, it 150 00:08:03,320 --> 00:08:09,040 Speaker 1: was two regular season games. Amazing response, sold out games. Um, 151 00:08:09,080 --> 00:08:11,880 Speaker 1: you know in Mexico City, and that's a market that 152 00:08:11,960 --> 00:08:15,200 Speaker 1: we're spending a lot more time taking a look at 153 00:08:15,280 --> 00:08:19,440 Speaker 1: and investigating even the possibility of a G League franchise 154 00:08:19,520 --> 00:08:23,000 Speaker 1: down there. Um. I've been to China, uh and checked 155 00:08:23,000 --> 00:08:26,840 Speaker 1: in with our NBA China team in Beijing. I was 156 00:08:26,880 --> 00:08:30,760 Speaker 1: in London last week where again we had another regular 157 00:08:30,800 --> 00:08:34,679 Speaker 1: season game between the Sixers and the Celtics, and that 158 00:08:34,720 --> 00:08:37,440 Speaker 1: game sold out in a little bit under forty five 159 00:08:37,480 --> 00:08:40,720 Speaker 1: minutes when we put tickets on sale. So the world 160 00:08:40,760 --> 00:08:44,640 Speaker 1: of basketball has been continues to be strong, and we 161 00:08:44,720 --> 00:08:48,560 Speaker 1: continued to bring that live in arena experience to our 162 00:08:48,600 --> 00:08:50,640 Speaker 1: fans around the world. And see, that's the thing is 163 00:08:50,679 --> 00:08:53,079 Speaker 1: because of all the traveling, this is a global thing. 164 00:08:53,240 --> 00:08:56,240 Speaker 1: This isn't just here in the United States. And you've 165 00:08:56,280 --> 00:09:00,120 Speaker 1: just given us a classic example of that. Absolutely, we 166 00:09:00,480 --> 00:09:03,360 Speaker 1: today we have a hundred and eight players that were 167 00:09:03,440 --> 00:09:07,640 Speaker 1: born outside the United States. Uh, nearly of our league 168 00:09:08,080 --> 00:09:10,680 Speaker 1: um was born outside the United States. And these players 169 00:09:11,120 --> 00:09:15,559 Speaker 1: today are you know, Janice Ante, the Kumpo, the Greek freak. 170 00:09:16,080 --> 00:09:19,880 Speaker 1: He was leading in our first round of All Star balloting, 171 00:09:20,080 --> 00:09:24,679 Speaker 1: leading vote getter. He led Lebron James, he led everyone 172 00:09:24,720 --> 00:09:27,559 Speaker 1: else in this league. And so these players are super 173 00:09:27,600 --> 00:09:32,479 Speaker 1: talented players like Christaps Porzingis, Joel and b Ben Simmons. 174 00:09:32,840 --> 00:09:35,280 Speaker 1: You know, these are international players who are having a 175 00:09:35,320 --> 00:09:38,600 Speaker 1: tremendous impact on our league. Mark Off, Are you complimented 176 00:09:38,679 --> 00:09:41,240 Speaker 1: my co host voice? You haven't heard Greek freak name 177 00:09:41,320 --> 00:09:43,080 Speaker 1: until he said he give him a Michael, You're really good. 178 00:09:43,120 --> 00:09:49,840 Speaker 1: I give it Janice if arena announcer, I'm telling you 179 00:09:49,840 --> 00:09:51,880 Speaker 1: one day, this is your guy right here. I love 180 00:09:51,920 --> 00:09:55,000 Speaker 1: that guy. I mean this. He is one of the 181 00:09:55,000 --> 00:09:59,600 Speaker 1: bright spots in the league. Just a superstar, which this 182 00:09:59,679 --> 00:10:03,240 Speaker 1: league has a lot of. Absolutely he is. He is 183 00:10:03,280 --> 00:10:06,400 Speaker 1: among the most talented in a league that has an 184 00:10:06,440 --> 00:10:09,560 Speaker 1: abundance of talent. And uh, it's funny with it with 185 00:10:09,720 --> 00:10:12,959 Speaker 1: his name, how many people have uh, you know, studied 186 00:10:13,000 --> 00:10:15,280 Speaker 1: it and had to learn. I remember, Um, I had 187 00:10:15,320 --> 00:10:19,040 Speaker 1: to call his brother's name Fanassis unto the Kumpo uh 188 00:10:19,080 --> 00:10:21,439 Speaker 1: in the in the draft when the Knicks drafted him 189 00:10:21,600 --> 00:10:24,240 Speaker 1: a couple of years ago. So I've I've been saying 190 00:10:24,600 --> 00:10:28,320 Speaker 1: Beyonte the Kumpo name for many years. Now. Where has 191 00:10:28,400 --> 00:10:30,559 Speaker 1: the year gone? Because we're coming up on the All 192 00:10:30,600 --> 00:10:35,640 Speaker 1: Star Game. Absolutely, it's it's been a great season so 193 00:10:35,720 --> 00:10:41,120 Speaker 1: far in fantastic stories. Obviously the Golden State Warriors or 194 00:10:41,440 --> 00:10:43,920 Speaker 1: where they expected to be and and uh and are 195 00:10:43,960 --> 00:10:47,680 Speaker 1: playing really well right now. Um. The Celtics too. Boy, 196 00:10:47,720 --> 00:10:52,240 Speaker 1: after the start um and the horrific Gordon Hayward incident, 197 00:10:52,280 --> 00:10:55,480 Speaker 1: they they have bounced back and have played uh incredibly well. 198 00:10:55,559 --> 00:10:59,280 Speaker 1: Toronto's playing well. Um the Minnesota Member Bowls. I think 199 00:10:59,280 --> 00:11:02,800 Speaker 1: a lot of people expected them to, uh, you know, 200 00:11:02,840 --> 00:11:06,200 Speaker 1: with the with their new edition of Jimmy Butler and 201 00:11:06,600 --> 00:11:09,320 Speaker 1: the emergence of Karl Anthony Towns and Andrew Wiggins. So 202 00:11:09,640 --> 00:11:11,160 Speaker 1: there are a fun team to watch. So there's there 203 00:11:11,200 --> 00:11:14,840 Speaker 1: have been some great stories, um this season, but the 204 00:11:14,880 --> 00:11:18,040 Speaker 1: season is flying by. We are chatting with Mark Tatum, 205 00:11:18,040 --> 00:11:20,320 Speaker 1: the Deputy Commissioner of the NBA and Mark, let's play 206 00:11:20,360 --> 00:11:22,000 Speaker 1: to the game. Let's just say I had to spare 207 00:11:22,040 --> 00:11:24,080 Speaker 1: two billion dollars, which I do not, but let's just 208 00:11:24,120 --> 00:11:27,640 Speaker 1: say I do. Make the argument for me that I 209 00:11:27,720 --> 00:11:30,839 Speaker 1: should buy an NBA team over let's just say the 210 00:11:30,880 --> 00:11:34,520 Speaker 1: Carolina Panthers, since they're on the market. Well, I I 211 00:11:34,559 --> 00:11:37,959 Speaker 1: think UM a investment in the NBA right now, and 212 00:11:37,960 --> 00:11:41,439 Speaker 1: and I think many of the other owners UM would 213 00:11:41,480 --> 00:11:44,320 Speaker 1: say the same thing as a great investment because of 214 00:11:44,360 --> 00:11:47,760 Speaker 1: the future of our sport and the future of our league. 215 00:11:48,320 --> 00:11:52,079 Speaker 1: Basketball is we said it earlier, truly global sport. It's 216 00:11:52,080 --> 00:11:56,840 Speaker 1: played in over two fifteen countries and territories around the world. 217 00:11:56,920 --> 00:12:00,400 Speaker 1: It's the number one sport in China. UM three hundred 218 00:12:00,400 --> 00:12:03,600 Speaker 1: million people play basketball in China. Uh. And so when 219 00:12:03,640 --> 00:12:07,680 Speaker 1: you're buying into this league, you're buying into UM a 220 00:12:07,800 --> 00:12:11,840 Speaker 1: league that is resonating on a global basis. We talked 221 00:12:11,840 --> 00:12:16,160 Speaker 1: about the amount of international players and stars that we 222 00:12:16,200 --> 00:12:18,160 Speaker 1: have in this league, and that number is just going 223 00:12:18,200 --> 00:12:21,720 Speaker 1: to continue to grow as we think about investing in 224 00:12:21,960 --> 00:12:25,880 Speaker 1: places like India, which will be the most populous country 225 00:12:25,920 --> 00:12:30,000 Speaker 1: in the world in a couple of years, exceeding China. Uh. 226 00:12:30,040 --> 00:12:32,280 Speaker 1: You know more than one point three close to one 227 00:12:32,280 --> 00:12:35,440 Speaker 1: point four billion people. UM, We're opening up we open 228 00:12:35,520 --> 00:12:38,520 Speaker 1: up an academy there. We're doing basketball schools in India. 229 00:12:38,559 --> 00:12:43,319 Speaker 1: We're um contemplating playing our first preseason games in India. UM. 230 00:12:43,559 --> 00:12:47,280 Speaker 1: We're expanding junior NBA programs there to reach millions of 231 00:12:47,360 --> 00:12:50,640 Speaker 1: kids in that country. UH. And so you know, one 232 00:12:50,720 --> 00:12:54,679 Speaker 1: day basketball will become very relevant uh in that country. 233 00:12:54,760 --> 00:12:58,440 Speaker 1: And that's a whole new legion of fans who will 234 00:12:58,520 --> 00:13:02,920 Speaker 1: then consume NBA content. When you look at a continent 235 00:13:03,040 --> 00:13:06,200 Speaker 1: like Africa, UM, where again we have close to a 236 00:13:06,480 --> 00:13:08,560 Speaker 1: you know, a dozen players from the continent in our 237 00:13:08,640 --> 00:13:13,520 Speaker 1: league today and the content of one point two billion people, UM, 238 00:13:13,600 --> 00:13:17,560 Speaker 1: and basketball is on the rise in several countries, and 239 00:13:17,640 --> 00:13:20,480 Speaker 1: in some countries it is the number one sport uh 240 00:13:20,480 --> 00:13:23,560 Speaker 1: in that continent. Those are all opportunities for us to 241 00:13:23,679 --> 00:13:26,920 Speaker 1: continue to grow our game on a global basis. You 242 00:13:27,000 --> 00:13:30,240 Speaker 1: mentioned the Timberwolves. They have a Chinese investor. You have 243 00:13:30,360 --> 00:13:34,040 Speaker 1: Joe Si taking a stake in the Nets, probably going 244 00:13:34,080 --> 00:13:37,280 Speaker 1: to take control in three more years. As the same 245 00:13:37,320 --> 00:13:39,960 Speaker 1: set of players where players are coming from around the world, 246 00:13:40,000 --> 00:13:42,360 Speaker 1: is the same set of owners like does mukesh Ambani 247 00:13:42,480 --> 00:13:44,320 Speaker 1: one day want to own a team and that will 248 00:13:44,480 --> 00:13:47,439 Speaker 1: help also sell the game around the world. Yeah, I 249 00:13:47,440 --> 00:13:49,880 Speaker 1: think the diversity of our owners and the interest from 250 00:13:49,960 --> 00:13:53,480 Speaker 1: the global community and in investing in the game of 251 00:13:53,520 --> 00:13:57,120 Speaker 1: basketball is there there. As you mentioned Joe Uh Joe 252 00:13:57,280 --> 00:14:00,840 Speaker 1: is h is very bullish on the NBA and that's 253 00:14:00,840 --> 00:14:03,760 Speaker 1: why he's making the investment that he is. By the way, 254 00:14:03,800 --> 00:14:07,880 Speaker 1: he's you know, buying UM the team from a Russian owner. 255 00:14:07,960 --> 00:14:11,240 Speaker 1: We have the Vecrana DV who was born in India 256 00:14:11,760 --> 00:14:15,240 Speaker 1: um and and has still has ties back to uh 257 00:14:15,280 --> 00:14:19,560 Speaker 1: Indian and he's been very interested and helpful and how 258 00:14:19,600 --> 00:14:22,400 Speaker 1: we think about entering into that market. And so yes, 259 00:14:22,560 --> 00:14:24,560 Speaker 1: like I said, when when the game is played all 260 00:14:24,560 --> 00:14:27,680 Speaker 1: over the world and it's relevant UM in countries all 261 00:14:27,720 --> 00:14:31,040 Speaker 1: over the world, you have people from those markets who 262 00:14:31,360 --> 00:14:35,240 Speaker 1: um see the opportunity and who are bullish on investing 263 00:14:35,280 --> 00:14:39,280 Speaker 1: in and interested in buying NBA franchises. That brings me 264 00:14:39,360 --> 00:14:43,440 Speaker 1: to what your boss said, NBA Commissioner Adam Silver and 265 00:14:43,560 --> 00:14:46,720 Speaker 1: we're talking about the game going globally, and he mentioned 266 00:14:46,760 --> 00:14:51,320 Speaker 1: about President Trump's comments that he supposedly said about Haiti 267 00:14:51,400 --> 00:14:55,800 Speaker 1: and African nations. Calling the comments discouraging. I'm not going 268 00:14:55,840 --> 00:14:59,280 Speaker 1: to get into exactly what he said. I think everybody knows. 269 00:15:00,000 --> 00:15:04,400 Speaker 1: And you expand more about what Mr Silver said, Well, 270 00:15:04,760 --> 00:15:08,680 Speaker 1: here's what UM, what what I believe, and here's what 271 00:15:08,840 --> 00:15:13,440 Speaker 1: the league believes. There's obviously, uh, you know, racial unrest, 272 00:15:13,520 --> 00:15:17,600 Speaker 1: in inequality in this country. And what we believe is 273 00:15:17,640 --> 00:15:22,200 Speaker 1: that we have a unique opportunity through sports to constructively 274 00:15:22,680 --> 00:15:26,640 Speaker 1: engage and to bring this country together around the values 275 00:15:26,680 --> 00:15:32,120 Speaker 1: that have been long held in this sport. Equality, diversity, UM, inclusion. UH. 276 00:15:32,200 --> 00:15:34,480 Speaker 1: You know, these are values that have been central to 277 00:15:34,560 --> 00:15:38,600 Speaker 1: this league, UM long before Adam became commissioner, long before 278 00:15:38,640 --> 00:15:42,680 Speaker 1: I became deputy commissioner. These these values have UM stood 279 00:15:42,720 --> 00:15:45,800 Speaker 1: with this league since the beginning UM of its of 280 00:15:45,880 --> 00:15:49,600 Speaker 1: its UH of its founding UM. And I think sports 281 00:15:49,600 --> 00:15:51,960 Speaker 1: has that ability to do that. You know, this past 282 00:15:52,040 --> 00:15:58,680 Speaker 1: week was obviously UM the MLK Day celebration and and remembrance, 283 00:15:58,840 --> 00:16:02,400 Speaker 1: and UM and our players and our teams and the 284 00:16:02,520 --> 00:16:05,880 Speaker 1: league UM you know, paid homage to Dr King and 285 00:16:05,880 --> 00:16:10,000 Speaker 1: what he represented. UM and we UM launched a program 286 00:16:10,000 --> 00:16:13,720 Speaker 1: this year called, or this week called NBA Voices UH 287 00:16:13,760 --> 00:16:17,720 Speaker 1: and NBA Voices UM is really a culmination of all 288 00:16:17,800 --> 00:16:21,120 Speaker 1: the things that we're doing in the community, our players 289 00:16:21,120 --> 00:16:24,800 Speaker 1: are doing in the community to bring people together UM 290 00:16:24,800 --> 00:16:27,840 Speaker 1: through the game of basketball and through sports which we 291 00:16:27,880 --> 00:16:31,160 Speaker 1: know UM can be a powerful way to get people 292 00:16:31,840 --> 00:16:35,320 Speaker 1: UM to to have a common understanding and and to 293 00:16:35,400 --> 00:16:40,000 Speaker 1: have a discussion that can lead to more positivity. So 294 00:16:40,000 --> 00:16:44,080 Speaker 1: so that's what I think the uniqueness is of sports UM. 295 00:16:44,320 --> 00:16:47,160 Speaker 1: You know, obviously there's there's an announcement I guess earlier 296 00:16:47,240 --> 00:16:50,560 Speaker 1: today about North Korea and South Korea marching in the 297 00:16:50,600 --> 00:16:54,120 Speaker 1: Olympics under a unified banner, and again that that that 298 00:16:54,280 --> 00:16:57,560 Speaker 1: just showcases to me again the power of sports and 299 00:16:57,600 --> 00:17:00,840 Speaker 1: how that can get people talking UM and can ease 300 00:17:00,920 --> 00:17:03,200 Speaker 1: some of the tensions. And I think that's what the 301 00:17:03,280 --> 00:17:06,239 Speaker 1: country could use a lot of right now. Mark I 302 00:17:06,280 --> 00:17:09,000 Speaker 1: was covering the league when makmodabdu ra Woulf wouldn't stand 303 00:17:09,000 --> 00:17:11,399 Speaker 1: for the anthem. I seem like we've done this before. 304 00:17:11,840 --> 00:17:15,600 Speaker 1: Why is the NFL having protest related problems and the 305 00:17:15,720 --> 00:17:19,960 Speaker 1: NBA is not well. I can't speak to UM why 306 00:17:20,000 --> 00:17:23,840 Speaker 1: the NFL is having the issues that they have. What 307 00:17:23,960 --> 00:17:26,920 Speaker 1: I will say is that on the n b A side, 308 00:17:27,000 --> 00:17:31,520 Speaker 1: our players absolutely feel like they have a voice and 309 00:17:31,600 --> 00:17:36,200 Speaker 1: that their voice can be heard. We're very supportive of that. 310 00:17:36,400 --> 00:17:40,439 Speaker 1: We encourage our players to be educated on issues that 311 00:17:40,480 --> 00:17:42,920 Speaker 1: are important to them, that affect them and affect their 312 00:17:42,920 --> 00:17:47,480 Speaker 1: communities and UM and we support UH their ability to 313 00:17:47,800 --> 00:17:49,920 Speaker 1: speak out on those issues and they have that, they 314 00:17:49,960 --> 00:17:52,600 Speaker 1: haven't been shy about that. UM. But then the other 315 00:17:52,680 --> 00:17:55,400 Speaker 1: thing I would say that our players have felt they've 316 00:17:55,400 --> 00:17:58,919 Speaker 1: been able to do is have an impact and and 317 00:17:59,080 --> 00:18:02,520 Speaker 1: actually take action on some of the things that are 318 00:18:02,600 --> 00:18:04,800 Speaker 1: important to them. And that's why I said that this 319 00:18:05,040 --> 00:18:10,320 Speaker 1: NBA Voices program is a program that UM that we've 320 00:18:11,080 --> 00:18:13,760 Speaker 1: again a combination of programs that have been worked on 321 00:18:13,880 --> 00:18:18,240 Speaker 1: by several players and we've the NBA family through whether 322 00:18:18,280 --> 00:18:21,479 Speaker 1: it's the league or our teams, UM have supported more 323 00:18:21,520 --> 00:18:25,400 Speaker 1: than two programs and events and initiatives and twenty six 324 00:18:25,400 --> 00:18:29,119 Speaker 1: different cities, things like you know, signing up new mentors 325 00:18:29,160 --> 00:18:32,040 Speaker 1: for UM young boys and men of color in in 326 00:18:32,160 --> 00:18:36,360 Speaker 1: various communities, bringing together ten thousand youth and law enforcement 327 00:18:36,400 --> 00:18:41,840 Speaker 1: officers in communities nationwide. Again, many of these including our 328 00:18:41,920 --> 00:18:46,240 Speaker 1: players UM involvement and so our players feel like they 329 00:18:46,320 --> 00:18:50,760 Speaker 1: are having the opportunity to UM to to make a 330 00:18:50,800 --> 00:18:53,960 Speaker 1: difference and to not only speak out on these issues, 331 00:18:54,320 --> 00:18:58,280 Speaker 1: but to actually take action, um, to do something about 332 00:18:58,440 --> 00:19:02,720 Speaker 1: the social injustices that they're um seeing in their marketplace. 333 00:19:02,720 --> 00:19:05,159 Speaker 1: And I think that is what our players have been 334 00:19:05,160 --> 00:19:07,480 Speaker 1: focused on. We are chatting with Mark Tatium, the Deputy 335 00:19:07,480 --> 00:19:10,880 Speaker 1: Commissioner of the NBA and market talking about players having voices. 336 00:19:11,320 --> 00:19:14,800 Speaker 1: Lebron James himself is a media company at this point, 337 00:19:15,160 --> 00:19:18,399 Speaker 1: and the medium sure have changed. Discuss if you would, 338 00:19:18,800 --> 00:19:23,240 Speaker 1: the possibilities moving forward and scalable media for the NBA. 339 00:19:23,440 --> 00:19:25,800 Speaker 1: Like you said, this is a global game. You can 340 00:19:25,880 --> 00:19:28,480 Speaker 1: reach the world and when you get eyeballs, when you 341 00:19:28,520 --> 00:19:33,159 Speaker 1: aggregate eyeballs, you can certainly monetize. How does the NBA 342 00:19:33,240 --> 00:19:38,560 Speaker 1: plan to monetize all those eyeballs on all those platforms? Yeah, 343 00:19:38,680 --> 00:19:43,080 Speaker 1: technology is a great enabler. You know, the vast majority 344 00:19:43,200 --> 00:19:46,920 Speaker 1: of our fans will never see an NBA game live 345 00:19:47,040 --> 00:19:50,359 Speaker 1: and so um what technology allows us to do is 346 00:19:50,400 --> 00:19:54,320 Speaker 1: to get that content to them however they're consuming it 347 00:19:54,359 --> 00:19:58,119 Speaker 1: on whatever platform they're consuming it. We're actually announcing a 348 00:19:58,200 --> 00:20:01,920 Speaker 1: new expanded partnership with the Rising as an example to 349 00:20:02,000 --> 00:20:05,080 Speaker 1: provide fans with greater access to our games and Content. 350 00:20:05,480 --> 00:20:10,320 Speaker 1: UM ten Cent is our largest international digital partnership in China. UH. 351 00:20:10,359 --> 00:20:13,920 Speaker 1: They stream an entire season of live games and content 352 00:20:14,000 --> 00:20:16,480 Speaker 1: to hundreds of millions of users on the ten Cent 353 00:20:16,520 --> 00:20:21,520 Speaker 1: platform each year. UM. In October, we announced a new 354 00:20:21,920 --> 00:20:25,600 Speaker 1: partnership in Japan, UM their first ever with a North 355 00:20:25,600 --> 00:20:29,520 Speaker 1: American sports league, with the company racketin UM you know you. 356 00:20:29,520 --> 00:20:32,080 Speaker 1: You may know them from the being on the jersey 357 00:20:32,119 --> 00:20:35,639 Speaker 1: of FC Barcelona and also the jersey badge of the 358 00:20:35,680 --> 00:20:39,960 Speaker 1: Golden State Warriors, but they UM are distributor or exclusive 359 00:20:40,000 --> 00:20:44,000 Speaker 1: distributor of NBA content for live games in Japan and 360 00:20:44,040 --> 00:20:47,119 Speaker 1: an Eco. Neet Media is a multi year partnership that 361 00:20:47,200 --> 00:20:50,560 Speaker 1: we signed a couple of years ago, and they're providing 362 00:20:50,600 --> 00:20:55,280 Speaker 1: fans all over Sub Saharan Africa with access to NBA programming. 363 00:20:55,320 --> 00:20:58,679 Speaker 1: More than nine million people on their mobile devices, on 364 00:20:58,720 --> 00:21:03,440 Speaker 1: their laptops, on their iPads in there and their other devices. 365 00:21:03,520 --> 00:21:06,720 Speaker 1: So it's through those partnerships that were able to reach 366 00:21:06,800 --> 00:21:11,520 Speaker 1: you last year. Last season alone, we had over a 367 00:21:11,600 --> 00:21:15,639 Speaker 1: billion viewers of NBA games. That's one out of every 368 00:21:15,680 --> 00:21:19,480 Speaker 1: seven people in the world, and it's it's by taking 369 00:21:19,480 --> 00:21:23,400 Speaker 1: our content getting it to consumers around the world. How 370 00:21:23,480 --> 00:21:26,800 Speaker 1: they consume that, whether it's on their mobile devices or 371 00:21:27,000 --> 00:21:30,080 Speaker 1: on their traditional forms of television and other ways of 372 00:21:30,160 --> 00:21:34,040 Speaker 1: viewing their content. You mentioned about fantasy, which brings us 373 00:21:34,080 --> 00:21:37,240 Speaker 1: to sports betting, and it looks like the Supreme Court 374 00:21:38,000 --> 00:21:41,119 Speaker 1: is about to make a ruling on sports betting across 375 00:21:41,160 --> 00:21:44,320 Speaker 1: the nation, not just in Las Vegas. Now there's a 376 00:21:44,359 --> 00:21:49,800 Speaker 1: difference obviously, between sports betting and fantasy sports. Your thoughts 377 00:21:49,840 --> 00:21:53,359 Speaker 1: about that and will this hurt or help the sport? 378 00:21:53,560 --> 00:21:58,879 Speaker 1: Our view has been fairly consistent here over the last 379 00:21:59,000 --> 00:22:04,080 Speaker 1: two years. We've been very clear that sports betting happens um, 380 00:22:04,160 --> 00:22:08,480 Speaker 1: and it largely happens underground today. And UM, we are 381 00:22:08,560 --> 00:22:15,119 Speaker 1: supportive of a federal national framework of legalized sports betting 382 00:22:15,160 --> 00:22:17,960 Speaker 1: because we think that one, like I said, people are 383 00:22:18,040 --> 00:22:21,280 Speaker 1: doing it, it's better to have it in the sunlight, 384 00:22:21,520 --> 00:22:25,000 Speaker 1: above ground, so that, um, you know, there can be 385 00:22:25,080 --> 00:22:29,040 Speaker 1: measures put in place, UM to to track that and 386 00:22:29,240 --> 00:22:33,840 Speaker 1: and again to provide opportunities for people to do it 387 00:22:33,880 --> 00:22:36,600 Speaker 1: in a legal way. We think though that one of 388 00:22:36,640 --> 00:22:42,200 Speaker 1: the huge benefits of of this is too is fan engagement. UM. 389 00:22:42,359 --> 00:22:45,399 Speaker 1: And we know that fans, you know, we look at 390 00:22:45,400 --> 00:22:49,480 Speaker 1: it with fantasy and we see the engagement that people 391 00:22:49,520 --> 00:22:52,679 Speaker 1: have around fantasy and when you're UM putting together your 392 00:22:52,720 --> 00:22:56,440 Speaker 1: fantasy team, you have a vested interest in in watching 393 00:22:56,440 --> 00:22:59,919 Speaker 1: more games and consuming more content UM. And so you know, 394 00:23:00,080 --> 00:23:02,760 Speaker 1: that's one of the really true benefits I think of 395 00:23:03,320 --> 00:23:06,359 Speaker 1: UH fantasy programs and other programs like that, the drive 396 00:23:06,440 --> 00:23:11,320 Speaker 1: engagement of the sport fans are are engaging UM in 397 00:23:11,359 --> 00:23:15,000 Speaker 1: that activity today. And but it's it's largely underground, which 398 00:23:15,000 --> 00:23:17,879 Speaker 1: means it's hard to monitor, it's hard to track. And 399 00:23:17,920 --> 00:23:24,119 Speaker 1: so UM having a federally regulated system with again regulations, 400 00:23:24,200 --> 00:23:29,400 Speaker 1: clear guidelines, I think, will you know, really UM provide 401 00:23:29,440 --> 00:23:32,600 Speaker 1: better guard rails in in in an industry that where 402 00:23:32,600 --> 00:23:36,320 Speaker 1: it's already happening UH. Today it's a it's a multibillion, 403 00:23:36,800 --> 00:23:41,840 Speaker 1: multi hundred billion dollar illegal industry. UM. And UH you 404 00:23:41,840 --> 00:23:45,119 Speaker 1: know again, we would embrace UM gambling when it becomes 405 00:23:45,200 --> 00:23:48,040 Speaker 1: legal in the US. We are chatting with Mark Tatum, 406 00:23:48,040 --> 00:23:51,359 Speaker 1: Deputy Commissioner the NBA. Mark, what will the NBA be 407 00:23:51,520 --> 00:23:54,080 Speaker 1: selling a year from now that is not currently offered. 408 00:23:54,600 --> 00:23:57,679 Speaker 1: There's a couple of things. One is we're gonna have 409 00:23:57,720 --> 00:24:00,720 Speaker 1: a new two K league and you know that is 410 00:24:00,760 --> 00:24:04,840 Speaker 1: our our new professional competitive Gaming League that's gonna debut 411 00:24:05,000 --> 00:24:07,720 Speaker 1: in May two thousand eighteen, UM, and it's gonna bring 412 00:24:07,760 --> 00:24:10,639 Speaker 1: together the best gamers in the world. We've got seventeen 413 00:24:10,840 --> 00:24:15,720 Speaker 1: NBA teams that are participating in our inaugural season. UM 414 00:24:15,800 --> 00:24:18,760 Speaker 1: and UH. You know, the league's going to consist of 415 00:24:18,800 --> 00:24:22,840 Speaker 1: regular season games, tournaments, and playoffs. UM. And so we're 416 00:24:22,840 --> 00:24:27,840 Speaker 1: in the process right now of uh having different qualifiers 417 00:24:27,880 --> 00:24:31,680 Speaker 1: to determine UM the players for that will actually try 418 00:24:31,720 --> 00:24:34,520 Speaker 1: out for teams in February. So we we just see 419 00:24:34,520 --> 00:24:38,240 Speaker 1: a tremendous opportunity in the e sports space to engage 420 00:24:38,400 --> 00:24:42,159 Speaker 1: this um urgeon and community that really aligns with the 421 00:24:42,280 --> 00:24:45,520 Speaker 1: NBA game. So I think that's one of the you know, 422 00:24:45,600 --> 00:24:48,919 Speaker 1: the new things that um we've launched this year and 423 00:24:48,920 --> 00:24:51,440 Speaker 1: that will that will launch this year. I think there's 424 00:24:51,440 --> 00:24:56,000 Speaker 1: been a ton of changes in our nb G League. 425 00:24:56,560 --> 00:24:58,920 Speaker 1: UM that's our official minor league. It's now in our 426 00:24:59,280 --> 00:25:03,240 Speaker 1: seventeen se season, and UM, we'll have new teams. UM. 427 00:25:03,400 --> 00:25:05,760 Speaker 1: Right now we have twenty six teams. Next year, we'll 428 00:25:05,800 --> 00:25:10,399 Speaker 1: have an with Washington coming on board and UM, it'll 429 00:25:10,440 --> 00:25:13,439 Speaker 1: just be a handful of years before we have a 430 00:25:13,480 --> 00:25:16,760 Speaker 1: full thirty team G League. And then the last thing 431 00:25:16,760 --> 00:25:21,320 Speaker 1: that we've been busy selling. Our clubs have our jersey badges. UH, 432 00:25:21,359 --> 00:25:24,119 Speaker 1: and that's new. I mentioned Racketin and the Golden State Warriors. 433 00:25:24,160 --> 00:25:27,119 Speaker 1: We've had basically close to two thirds of our teams 434 00:25:27,160 --> 00:25:30,720 Speaker 1: now have sold UM these jersey badge deals. For the 435 00:25:30,760 --> 00:25:34,119 Speaker 1: first time this season Charlotte, the Charlotte Hornets were the 436 00:25:34,200 --> 00:25:36,639 Speaker 1: last team to announce their deal with Lending Tree. But 437 00:25:36,680 --> 00:25:40,320 Speaker 1: we've had incredible brands like good Year and Ge and 438 00:25:40,440 --> 00:25:44,720 Speaker 1: Fitbit and Disney UM all joining the NBA family for 439 00:25:44,760 --> 00:25:48,439 Speaker 1: the first time UM putting their their their badges on 440 00:25:48,600 --> 00:25:51,680 Speaker 1: our jerseys. Have you solved the problem of reaching millennials? 441 00:25:51,680 --> 00:25:53,520 Speaker 1: Everybody else seems to be pulling their hair out. But 442 00:25:53,560 --> 00:25:55,719 Speaker 1: you mentioned the G League. They've got a deal with Snapchat. 443 00:25:55,880 --> 00:25:58,520 Speaker 1: Have you cracked the code? Look? I think the millennials. 444 00:25:58,520 --> 00:26:01,520 Speaker 1: We were certainly very well event with millennials. And I 445 00:26:01,560 --> 00:26:04,080 Speaker 1: think a big part of it is because our players 446 00:26:04,480 --> 00:26:08,720 Speaker 1: are millennials, and our players are you know, they're of 447 00:26:08,840 --> 00:26:11,800 Speaker 1: that age and they're authentic when it comes to UM. 448 00:26:11,840 --> 00:26:16,160 Speaker 1: The forms of engagement that millennials use UM, and that 449 00:26:16,280 --> 00:26:20,840 Speaker 1: includes Snapchat and includes Instagram, it includes the new platforms 450 00:26:20,840 --> 00:26:23,480 Speaker 1: that you and I haven't even heard of yet. But 451 00:26:23,520 --> 00:26:26,439 Speaker 1: our players are leading the way when it comes to 452 00:26:26,480 --> 00:26:31,879 Speaker 1: those different technologies and and are they're resonating with millennials 453 00:26:31,880 --> 00:26:35,679 Speaker 1: and so uh you know, technology really uh continues to 454 00:26:35,680 --> 00:26:38,080 Speaker 1: play a significant role in the growth of our game, 455 00:26:38,760 --> 00:26:41,920 Speaker 1: UM and we continue to innovate in that area, whether 456 00:26:41,960 --> 00:26:45,399 Speaker 1: it's uh, you know, creating an NBA augmented reality app. 457 00:26:45,840 --> 00:26:49,600 Speaker 1: We're the first, uh we we create the first augmented 458 00:26:49,640 --> 00:26:53,720 Speaker 1: reality game by US sports league in essence allows you 459 00:26:53,760 --> 00:26:56,119 Speaker 1: to play a virtual Poppa shot from any point in 460 00:26:56,160 --> 00:27:00,760 Speaker 1: the world through augmented reality technology. Curry does that on 461 00:27:00,760 --> 00:27:07,200 Speaker 1: the court already. Yeah, many people think he does so, um, 462 00:27:07,240 --> 00:27:09,960 Speaker 1: you know, having live NBA games in virtual reality. This 463 00:27:10,040 --> 00:27:12,240 Speaker 1: is our second year providing fans with access to a 464 00:27:12,320 --> 00:27:15,280 Speaker 1: series of live games and z R on on league 465 00:27:15,320 --> 00:27:18,800 Speaker 1: past UM team skills for Alexa. So we launched this 466 00:27:18,880 --> 00:27:23,200 Speaker 1: year program with Alexa, making us the first professional sports 467 00:27:23,240 --> 00:27:26,480 Speaker 1: league with every team on the platform. UM and then 468 00:27:26,520 --> 00:27:30,040 Speaker 1: Snapchat phone foam fingers like we talked about Snapchat being 469 00:27:30,040 --> 00:27:33,320 Speaker 1: such an important platform, so we're we continue to work 470 00:27:33,359 --> 00:27:37,359 Speaker 1: with these tech companies who are engaging with millennials in 471 00:27:37,440 --> 00:27:41,520 Speaker 1: authentic ways, and that's really resonating with that audience. He 472 00:27:41,720 --> 00:27:45,040 Speaker 1: is the number two executive at the National Basketball Association 473 00:27:45,560 --> 00:27:48,719 Speaker 1: with all those sexy ratings during Christmas time. He is 474 00:27:48,800 --> 00:27:52,080 Speaker 1: Mark Tatum. Thank you so much for joining us. Thank you. 475 00:27:52,280 --> 00:27:56,120 Speaker 1: Takeaways from the interview with Mark Tatum. I think I'm 476 00:27:56,160 --> 00:28:02,280 Speaker 1: impressed about how the NBA has brace fantasy sports and 477 00:28:02,400 --> 00:28:05,840 Speaker 1: now looks like they are about to embrace legalized sports 478 00:28:05,880 --> 00:28:08,439 Speaker 1: betting across the nation. Well, Adam Silver was the one 479 00:28:08,480 --> 00:28:10,640 Speaker 1: who wrote the op ed in the New York Times 480 00:28:10,640 --> 00:28:12,879 Speaker 1: and had told us about a week before that that 481 00:28:13,000 --> 00:28:16,440 Speaker 1: he thought some sort of regulatory framework on the federal 482 00:28:16,560 --> 00:28:19,760 Speaker 1: level was the way to go. But for me, it's 483 00:28:19,840 --> 00:28:24,520 Speaker 1: it's tech, tech and tech. When you hear why do 484 00:28:24,640 --> 00:28:28,439 Speaker 1: people believe, or some people anyway, like Tillman Furtida, that 485 00:28:28,520 --> 00:28:31,320 Speaker 1: the NBA is the right place to plunk down your 486 00:28:31,359 --> 00:28:35,480 Speaker 1: billions of dollars as investment, It's because of the scalable media. 487 00:28:35,680 --> 00:28:39,080 Speaker 1: It's because the NBA is popular on Snapchat, on Twitter, 488 00:28:39,560 --> 00:28:45,280 Speaker 1: on It's it's on all the platforms where those younger viewers, 489 00:28:45,880 --> 00:28:50,200 Speaker 1: younger fans, the fans of tomorrow already are. They get it. 490 00:28:50,240 --> 00:28:53,560 Speaker 1: The product is hip. The athletes are already there. They're 491 00:28:53,640 --> 00:28:56,760 Speaker 1: talking to that community. It's it's just by far and 492 00:28:56,800 --> 00:29:01,760 Speaker 1: away the leader and how to scale or media globally 493 00:29:02,200 --> 00:29:05,520 Speaker 1: that will yield revenue. And I keep saying it and 494 00:29:05,560 --> 00:29:08,400 Speaker 1: I'm going to say it again. The NBA is going 495 00:29:08,480 --> 00:29:12,480 Speaker 1: to be the number one sport in America simply because 496 00:29:12,520 --> 00:29:16,440 Speaker 1: of the duration of the game. It's compact, it's moving 497 00:29:16,720 --> 00:29:21,480 Speaker 1: and people can enjoy it. And don't feels better to 498 00:29:21,480 --> 00:29:23,480 Speaker 1: be number one than number five. I'll wear a number 499 00:29:23,480 --> 00:29:25,080 Speaker 1: because of Mike. We have a chance to go for 500 00:29:25,120 --> 00:29:26,880 Speaker 1: three in a row numbers in a good time. And 501 00:29:26,960 --> 00:29:29,280 Speaker 1: let's first started wearing the number. I would just happy 502 00:29:29,280 --> 00:29:32,680 Speaker 1: and foul Floomberg. Business of sports. The number of the 503 00:29:32,720 --> 00:29:37,160 Speaker 1: week time. Now for the number of the week, it 504 00:29:37,440 --> 00:29:40,600 Speaker 1: is one thousand. Now, I'm going to give you a hint, 505 00:29:40,640 --> 00:29:42,280 Speaker 1: because it's not fair if I say one thing, you 506 00:29:42,360 --> 00:29:43,920 Speaker 1: give me hints every week and I never get it. 507 00:29:44,240 --> 00:29:47,200 Speaker 1: You're gonna get this one. You have to add to 508 00:29:47,480 --> 00:29:56,040 Speaker 1: five hundreds together. Indian Daytona. Yeah, it's the only the 509 00:29:56,120 --> 00:30:02,920 Speaker 1: two races. Well, I mean, but look at Danika Patrick. 510 00:30:03,040 --> 00:30:06,920 Speaker 1: She's gonna close out her racing career doing the Danka Double. 511 00:30:07,000 --> 00:30:10,400 Speaker 1: She's going to race in the Day and the Indie 512 00:30:10,400 --> 00:30:15,440 Speaker 1: Fire sponsored by Go Daddy as the sponsor that she 513 00:30:15,640 --> 00:30:20,240 Speaker 1: broke into the sport with and in Indianapolis, then in NASCAR, 514 00:30:20,680 --> 00:30:22,520 Speaker 1: and looks like she's going to close out her career 515 00:30:22,800 --> 00:30:24,600 Speaker 1: at in the analyis now she still has to find 516 00:30:24,640 --> 00:30:27,680 Speaker 1: a ride first, but Lee she has the financial backing. Yeah, 517 00:30:27,720 --> 00:30:31,120 Speaker 1: and kudos to Go Daddy because many of these sponsorships, 518 00:30:31,120 --> 00:30:33,440 Speaker 1: I always wonder like why do it? Did it have 519 00:30:33,520 --> 00:30:36,080 Speaker 1: any r o Y? But I know Go Daddy because 520 00:30:36,080 --> 00:30:38,800 Speaker 1: of Dannika Patrick. I can recognize the logo, I know 521 00:30:38,960 --> 00:30:42,200 Speaker 1: the green there's an instant recall because of Dannika Patrick. 522 00:30:42,240 --> 00:30:45,200 Speaker 1: And you're more into racing than I am. I never understood. 523 00:30:45,200 --> 00:30:48,440 Speaker 1: I kind of kind of make the connection between Danika 524 00:30:48,720 --> 00:30:51,160 Speaker 1: and Anna Corna Cova. In tennis, people made fun of 525 00:30:51,160 --> 00:30:53,400 Speaker 1: her for never winning. I mean, we know Danika won 526 00:30:53,440 --> 00:30:56,520 Speaker 1: one race in Japan, but when was it a shame? 527 00:30:56,560 --> 00:31:01,000 Speaker 1: When did it become a shame to reach the pinnacle 528 00:31:01,040 --> 00:31:05,080 Speaker 1: of your profession, the professional level and become the number 529 00:31:05,120 --> 00:31:08,160 Speaker 1: of three, four, five, six player drive or whatever it 530 00:31:08,240 --> 00:31:11,920 Speaker 1: is in the world. I mean, she is competing at 531 00:31:12,000 --> 00:31:15,640 Speaker 1: the highest level the sport has to offer, and still 532 00:31:15,680 --> 00:31:18,040 Speaker 1: for many that wasn't enough. And there was another driver 533 00:31:18,360 --> 00:31:21,200 Speaker 1: that was sponsored by Go Daddy, and I bet people 534 00:31:21,280 --> 00:31:24,240 Speaker 1: can't remember who it is, and it was a prominent 535 00:31:24,680 --> 00:31:29,560 Speaker 1: NASCAR driver, Mark Martin. Mark Martin, Mark Mark Martin, and 536 00:31:29,840 --> 00:31:33,800 Speaker 1: he's won several races. But Mark Martin could walk down 537 00:31:33,920 --> 00:31:39,760 Speaker 1: Broadway and nobody except the tourists from Charlotte would look 538 00:31:39,840 --> 00:31:42,880 Speaker 1: up and say, hey, Mark Martin. Daddyka Patrick. I think 539 00:31:43,120 --> 00:31:45,320 Speaker 1: would be mobbed by people if she walked down Broadway. 540 00:31:46,840 --> 00:31:49,400 Speaker 1: That's why it's effective. You have been listening to Bloomberg 541 00:31:49,480 --> 00:31:51,680 Speaker 1: Business of Sports. We are here each and every week 542 00:31:51,720 --> 00:31:55,200 Speaker 1: at the same time, exploring the world of money and sports. 543 00:31:55,200 --> 00:31:58,080 Speaker 1: I'm Michael barn and I'm Scott Sashnik. Thanks for joining us, 544 00:31:58,080 --> 00:31:59,920 Speaker 1: and please tune in next week when we speak with 545 00:32:00,000 --> 00:32:02,720 Speaker 1: the biggest and brightest in the sports industry. You're listening 546 00:32:02,720 --> 00:32:05,880 Speaker 1: to Bloomberg Business of Sports on Bloomberg Radio around the 547 00:32:05,960 --> 00:32:09,800 Speaker 1: world and online as an Apple podcast on iTunes.