1 00:00:02,240 --> 00:00:05,760 Speaker 1: What's up his way up at Angela Yee, I'm here. 2 00:00:05,920 --> 00:00:08,240 Speaker 1: And of course it's a Wealth Wednesday, so my partners 3 00:00:08,240 --> 00:00:09,399 Speaker 1: Stacey Tisday is here. 4 00:00:09,680 --> 00:00:12,719 Speaker 2: Happy Wealth Wednesday. And it is a ten on Wealth 5 00:00:12,720 --> 00:00:14,360 Speaker 2: Wednesdays today. You know, I had to say that, Oh 6 00:00:14,440 --> 00:00:16,919 Speaker 2: my gosh, because we have the founding it's a ten. 7 00:00:17,400 --> 00:00:20,400 Speaker 2: I'm sorry, it's a ten because we have the founder 8 00:00:20,440 --> 00:00:23,920 Speaker 2: and CEO of It's A ten hair Care and I 9 00:00:23,920 --> 00:00:27,319 Speaker 2: think one of the first, if not the only, and 10 00:00:27,360 --> 00:00:32,400 Speaker 2: certainly one of the few self made Latina billionaires with 11 00:00:32,479 --> 00:00:37,200 Speaker 2: the creating a company that has over a billion dollar valuation. Yes, 12 00:00:37,600 --> 00:00:39,839 Speaker 2: that's Carolyn Aaronson in the house. 13 00:00:40,800 --> 00:00:42,959 Speaker 3: Thank you so much, Thank you for having me. 14 00:00:43,159 --> 00:00:44,600 Speaker 1: And I was scited to be here and I was 15 00:00:44,640 --> 00:00:47,320 Speaker 1: telling you I use It's A ten haircare products and 16 00:00:47,360 --> 00:00:49,480 Speaker 1: I like. What I like about it is the spray 17 00:00:49,520 --> 00:00:51,400 Speaker 1: to leave in that I could just spray in my 18 00:00:51,440 --> 00:00:54,080 Speaker 1: hair and then you guys have developed that so like 19 00:00:54,280 --> 00:00:55,880 Speaker 1: just an amazing line of products. 20 00:00:55,920 --> 00:00:57,040 Speaker 4: I remember when it was just. 21 00:00:57,080 --> 00:00:57,800 Speaker 3: That, that's right. 22 00:00:57,880 --> 00:01:01,640 Speaker 5: So I started one bottle and now over ten million 23 00:01:01,640 --> 00:01:04,679 Speaker 5: bottles a years old of that one bottle just in 24 00:01:04,720 --> 00:01:05,280 Speaker 5: the US. 25 00:01:05,319 --> 00:01:06,040 Speaker 2: Just that product. 26 00:01:06,319 --> 00:01:07,080 Speaker 4: That's amazing. 27 00:01:07,120 --> 00:01:09,720 Speaker 1: Please talk to me, because this is always fascinating to me, 28 00:01:09,800 --> 00:01:12,160 Speaker 1: and because I didn't, I found out who you were 29 00:01:12,200 --> 00:01:13,959 Speaker 1: later and I'm gonna tell you how. But when I 30 00:01:14,000 --> 00:01:17,600 Speaker 1: first initially started using the product, you know, I do 31 00:01:17,720 --> 00:01:20,479 Speaker 1: care so much about who's behind the product, and so 32 00:01:20,720 --> 00:01:23,160 Speaker 1: just talk to me about yourself and what made you 33 00:01:23,200 --> 00:01:26,240 Speaker 1: even develop this one product that you initially started with. 34 00:01:26,360 --> 00:01:28,479 Speaker 2: As you started as a hairdresser, you were just eighteen 35 00:01:28,520 --> 00:01:29,040 Speaker 2: years old. 36 00:01:29,120 --> 00:01:31,520 Speaker 5: I mean I was sixteen when I started. I've been 37 00:01:31,520 --> 00:01:34,160 Speaker 5: a hairdresser for forty one years. I still have a 38 00:01:34,240 --> 00:01:36,680 Speaker 5: license in two states because my mother pounded it in 39 00:01:36,720 --> 00:01:37,080 Speaker 5: my head. 40 00:01:37,600 --> 00:01:38,679 Speaker 3: Keep it, it's yours. 41 00:01:38,800 --> 00:01:40,440 Speaker 5: You can never take it from you. No one can 42 00:01:40,480 --> 00:01:43,080 Speaker 5: take these hands away. So anything happens, I can always 43 00:01:43,120 --> 00:01:43,720 Speaker 5: go back to hair. 44 00:01:43,840 --> 00:01:44,000 Speaker 2: Right. 45 00:01:44,240 --> 00:01:47,160 Speaker 3: You'll think you, hey, you never know. 46 00:01:47,360 --> 00:01:48,360 Speaker 2: We think you're okay. 47 00:01:48,480 --> 00:01:51,000 Speaker 3: Seam worse. Yeah, I think you're gonna be okay. 48 00:01:51,240 --> 00:01:51,920 Speaker 5: I'm worse. 49 00:01:52,000 --> 00:01:54,080 Speaker 1: But there is that mentality when you come from where 50 00:01:54,120 --> 00:01:56,240 Speaker 1: you come from and you make it that you always are, Like, 51 00:01:56,720 --> 00:01:59,160 Speaker 1: I got to be prepared in cases can all go away. 52 00:01:59,200 --> 00:02:01,280 Speaker 5: You got to make sure people can't, you know, take 53 00:02:01,320 --> 00:02:03,760 Speaker 5: from you what you really justly earned. 54 00:02:04,120 --> 00:02:08,239 Speaker 2: Look where you came from. You were taken out into 55 00:02:08,240 --> 00:02:09,600 Speaker 2: foster care at how old. 56 00:02:10,120 --> 00:02:12,640 Speaker 5: So I was in foster care from birth to two 57 00:02:12,720 --> 00:02:16,080 Speaker 5: years old, and then I was adopted at the age 58 00:02:16,080 --> 00:02:18,560 Speaker 5: of two by the clever half I say, by the 59 00:02:18,600 --> 00:02:24,000 Speaker 5: Cleavers junior ward like very American Midwest. 60 00:02:24,200 --> 00:02:24,880 Speaker 3: Actually they were. 61 00:02:24,919 --> 00:02:27,079 Speaker 5: They were New Yorkers originally, but I was raised in 62 00:02:27,120 --> 00:02:32,360 Speaker 5: the Midwest. And but really just just super loving devoted 63 00:02:32,880 --> 00:02:35,160 Speaker 5: parents that were very white. 64 00:02:34,919 --> 00:02:37,840 Speaker 4: But what a blessing to have loving devoted parents. 65 00:02:37,960 --> 00:02:40,760 Speaker 5: Amen, I mean, I really obviously has a lot to 66 00:02:40,800 --> 00:02:43,320 Speaker 5: do with who I am today. I always say my 67 00:02:43,400 --> 00:02:45,720 Speaker 5: birth mother gave me life, but they showed me how 68 00:02:45,720 --> 00:02:48,040 Speaker 5: to live life, and that's really really important to have 69 00:02:48,080 --> 00:02:51,760 Speaker 5: that influence. It really helped meld me, I think, to 70 00:02:52,120 --> 00:02:54,600 Speaker 5: be this kind of hybrid person, this little bit of 71 00:02:54,600 --> 00:02:56,919 Speaker 5: a crazy Latina with a little finance. 72 00:02:57,400 --> 00:02:59,560 Speaker 1: Did they tell you your story, like, did you know 73 00:02:59,639 --> 00:03:02,960 Speaker 1: that you were adapted? Is that something they discussed with 74 00:03:03,000 --> 00:03:05,200 Speaker 1: you or was that something they waited till way later 75 00:03:05,240 --> 00:03:05,640 Speaker 1: in life? 76 00:03:05,680 --> 00:03:07,639 Speaker 3: You know that. I always got to ask that question. 77 00:03:08,800 --> 00:03:11,680 Speaker 5: They never sat us down and like said, hey, you're adopted. 78 00:03:12,000 --> 00:03:14,760 Speaker 5: I was adopted with a biological brother. He was like 79 00:03:14,840 --> 00:03:17,440 Speaker 5: four at the time, and they had two of their 80 00:03:17,480 --> 00:03:21,040 Speaker 5: own sons, so the family picture was a little obvious, okay. 81 00:03:21,400 --> 00:03:24,600 Speaker 5: And my brother had an afro and darker skin, and 82 00:03:24,639 --> 00:03:28,200 Speaker 5: I'm definitely probably a little whiter. As far as coloring, 83 00:03:28,240 --> 00:03:31,840 Speaker 5: I could, I could pass as multiculture. He definitely looked 84 00:03:31,960 --> 00:03:34,440 Speaker 5: very Hispanic. So it was nothing they ever had to 85 00:03:34,480 --> 00:03:37,240 Speaker 5: sit down and tell us that we were adopted. It 86 00:03:37,320 --> 00:03:40,080 Speaker 5: was a part of our lives. They used to say, 87 00:03:40,120 --> 00:03:44,120 Speaker 5: you're chosen. How they said that beautiful way you chose me. 88 00:03:45,040 --> 00:03:47,240 Speaker 5: But they never really sat down and had to announce 89 00:03:47,320 --> 00:03:47,960 Speaker 5: anything to us. 90 00:03:47,960 --> 00:03:48,880 Speaker 3: It was very obvious. 91 00:03:49,480 --> 00:03:52,680 Speaker 2: You and I had an amazing conversation the other day 92 00:03:53,000 --> 00:03:56,040 Speaker 2: and we were talking a little bit about my work 93 00:03:56,040 --> 00:03:59,200 Speaker 2: and financial behavior and how those first lessons, those first 94 00:03:59,200 --> 00:04:02,840 Speaker 2: impressions you get about money, stay with you for the 95 00:04:02,880 --> 00:04:05,240 Speaker 2: rest of your life and create these habits. And you 96 00:04:05,280 --> 00:04:08,520 Speaker 2: were saying, the first things they taught you were curiosity 97 00:04:08,720 --> 00:04:12,240 Speaker 2: and financial literacy. They both seemed to you know, I 98 00:04:12,280 --> 00:04:14,440 Speaker 2: think the curiosity was in my bones. 99 00:04:14,800 --> 00:04:17,760 Speaker 5: I remember getting my first birthday card with money in 100 00:04:17,800 --> 00:04:19,839 Speaker 5: it at the age of five, and it had a 101 00:04:19,839 --> 00:04:22,240 Speaker 5: big five on the front with a cat, and I 102 00:04:22,279 --> 00:04:23,839 Speaker 5: opened it up and there was a five dollar bill. 103 00:04:24,680 --> 00:04:29,200 Speaker 5: I was literally like here and I hid it and 104 00:04:29,240 --> 00:04:31,520 Speaker 5: I saved it, and I'm like, how can I get more? 105 00:04:31,720 --> 00:04:34,680 Speaker 5: So that's just part of my I think my mindset 106 00:04:34,800 --> 00:04:37,680 Speaker 5: that I like to I wanted to know how I 107 00:04:37,680 --> 00:04:40,520 Speaker 5: could turn fives into tens, into twenties into fifties and 108 00:04:40,800 --> 00:04:42,240 Speaker 5: so on, and that's why. 109 00:04:42,360 --> 00:04:44,440 Speaker 2: So they'd make you things up when you wanted to 110 00:04:44,720 --> 00:04:45,400 Speaker 2: figure something in. 111 00:04:45,560 --> 00:04:49,160 Speaker 5: So but as far as the literacy part, absolutely, I 112 00:04:49,200 --> 00:04:51,560 Speaker 5: was eight years old. My father took all four kids 113 00:04:51,680 --> 00:04:54,040 Speaker 5: to the bank. We opened up bank account nice way. 114 00:04:54,400 --> 00:04:54,599 Speaker 3: Yeah. 115 00:04:54,680 --> 00:04:57,400 Speaker 5: They from day one, and I was the youngest of 116 00:04:57,440 --> 00:05:00,279 Speaker 5: three girls excuse me, three boys. So it was three 117 00:05:00,279 --> 00:05:02,839 Speaker 5: older boys and myself was the only girl in the 118 00:05:02,839 --> 00:05:06,000 Speaker 5: youngest and I think he used to want to make 119 00:05:06,040 --> 00:05:09,200 Speaker 5: sure that I had the mindset that I could be 120 00:05:09,240 --> 00:05:11,640 Speaker 5: equal to them, okay, And so from day one he 121 00:05:11,720 --> 00:05:14,200 Speaker 5: treated me the same. I was one of the boys. 122 00:05:14,440 --> 00:05:17,400 Speaker 5: As far as how he educated me with finances, how 123 00:05:17,400 --> 00:05:19,880 Speaker 5: he taught me how to be financially literate, how he 124 00:05:19,920 --> 00:05:20,640 Speaker 5: taught me how to. 125 00:05:20,560 --> 00:05:23,359 Speaker 3: Pay myself first. That was one of his terms. To 126 00:05:23,400 --> 00:05:24,039 Speaker 3: yourself first. 127 00:05:24,040 --> 00:05:26,360 Speaker 5: That's a blessed and that does not mean go buy 128 00:05:26,400 --> 00:05:30,120 Speaker 5: the shoes because that's what we girls do, right. It 129 00:05:30,200 --> 00:05:33,720 Speaker 5: means put your money away, let a compound take care 130 00:05:33,760 --> 00:05:36,000 Speaker 5: of yourself, say for those rainy days. 131 00:05:36,040 --> 00:05:37,680 Speaker 3: Make sure you have insurance. You know. 132 00:05:37,720 --> 00:05:41,279 Speaker 5: I was an independent contractor from day one. I my 133 00:05:41,600 --> 00:05:43,960 Speaker 5: four little foot square that I worked in every day. 134 00:05:44,000 --> 00:05:45,719 Speaker 5: I was ten ninety nine, so I had to do 135 00:05:45,760 --> 00:05:47,520 Speaker 5: my own taxes. I had to pay my own quarterly, 136 00:05:47,640 --> 00:05:49,560 Speaker 5: so I had to get my own insurances. So I 137 00:05:49,640 --> 00:05:52,200 Speaker 5: lot to I really, at a young age, learn how 138 00:05:52,240 --> 00:05:53,000 Speaker 5: to be a business. 139 00:05:53,040 --> 00:05:55,359 Speaker 1: You know, they've said that they've done studies that kids, 140 00:05:55,400 --> 00:05:57,440 Speaker 1: the earlier you open up a bank account, the better 141 00:05:57,440 --> 00:05:59,160 Speaker 1: they'll be with money later on in life. 142 00:05:59,360 --> 00:05:59,920 Speaker 2: Definitely. 143 00:06:00,120 --> 00:06:02,440 Speaker 4: Yeah, And we had a whole conversation about that. 144 00:06:02,480 --> 00:06:03,920 Speaker 1: I was telling one of my friends he should open 145 00:06:04,000 --> 00:06:05,799 Speaker 1: up a bank account for his daughter. 146 00:06:05,960 --> 00:06:07,760 Speaker 4: She's like five years old. But I was like, that 147 00:06:07,800 --> 00:06:08,679 Speaker 4: would be a great idea. 148 00:06:08,720 --> 00:06:11,599 Speaker 5: And I was like, imagine, let her get the statements right, 149 00:06:11,839 --> 00:06:12,760 Speaker 5: let her see. 150 00:06:12,560 --> 00:06:15,920 Speaker 3: What compounding interest means. Let her see like even at 151 00:06:15,960 --> 00:06:18,040 Speaker 3: a young age, like I can remember writing in my 152 00:06:18,120 --> 00:06:20,600 Speaker 3: little passport book. You know, that's how we used to 153 00:06:20,680 --> 00:06:23,000 Speaker 3: do it back then. We literally had to do journal entries. 154 00:06:23,360 --> 00:06:25,560 Speaker 5: Well, that led to me doing journal entries in my 155 00:06:25,640 --> 00:06:27,680 Speaker 5: business at the age of you know, when I was older. 156 00:06:27,760 --> 00:06:30,520 Speaker 5: So when you kind of get that mindset of actually 157 00:06:30,760 --> 00:06:35,280 Speaker 5: regulating and looking and processing the ins and outs, what. 158 00:06:35,279 --> 00:06:36,520 Speaker 4: Did your parents do for a living. 159 00:06:36,760 --> 00:06:40,400 Speaker 5: I'm just curious that my father actually was manager of 160 00:06:40,480 --> 00:06:43,400 Speaker 5: labor relations for Ford Mortar Company. He worked himself up 161 00:06:43,440 --> 00:06:46,000 Speaker 5: from a clerk, so he was in the business world 162 00:06:46,040 --> 00:06:48,880 Speaker 5: within four but really started, you know, from nothing there. 163 00:06:49,279 --> 00:06:53,680 Speaker 5: My mother was a Columbia University grad, very smart woman. 164 00:06:53,440 --> 00:06:54,440 Speaker 3: But a stay at home mom. 165 00:06:54,560 --> 00:06:57,480 Speaker 5: Okay, so, but she was you know, she also taught 166 00:06:57,480 --> 00:06:59,560 Speaker 5: me another edge, right, and I had a little bit 167 00:06:59,600 --> 00:07:02,120 Speaker 5: of everything because she was a smart woman and a 168 00:07:02,279 --> 00:07:06,920 Speaker 5: very independent thinker, an environmentalist long before it was even 169 00:07:07,000 --> 00:07:08,280 Speaker 5: popular to be environmental. 170 00:07:08,520 --> 00:07:08,640 Speaker 3: You know. 171 00:07:08,760 --> 00:07:11,080 Speaker 5: She had the other side. One was a Democrat, one 172 00:07:11,120 --> 00:07:13,440 Speaker 5: was a Republican. So I got a little bit of both, 173 00:07:13,480 --> 00:07:13,680 Speaker 5: you know. 174 00:07:13,720 --> 00:07:16,120 Speaker 3: That's why I'm an independent. It's like you just take 175 00:07:16,160 --> 00:07:18,120 Speaker 3: it all in, take it all in. 176 00:07:18,040 --> 00:07:19,720 Speaker 5: And you just take a little bit of everything and 177 00:07:19,760 --> 00:07:22,880 Speaker 5: you kind of become you know that it's like the 178 00:07:22,920 --> 00:07:25,720 Speaker 5: sauce of life, so to speak. All you just pull 179 00:07:25,760 --> 00:07:28,920 Speaker 5: it all in and become a very you know, diversified person. 180 00:07:29,000 --> 00:07:32,160 Speaker 5: I think my hair care brand was diversified from day 181 00:07:32,200 --> 00:07:33,520 Speaker 5: one because how. 182 00:07:33,400 --> 00:07:34,520 Speaker 3: I was raised, right. 183 00:07:35,200 --> 00:07:37,280 Speaker 2: I also love that I hear in that I see 184 00:07:37,360 --> 00:07:40,080 Speaker 2: now you're in my wheelhouse. I call them childhood money scripts, 185 00:07:40,080 --> 00:07:42,960 Speaker 2: those early lessons. And you remind me of a female 186 00:07:43,040 --> 00:07:46,840 Speaker 2: CEO that I know who was also the only girl 187 00:07:46,960 --> 00:07:50,280 Speaker 2: and a family of boys. And she said she's very 188 00:07:50,440 --> 00:07:54,440 Speaker 2: comfortable sitting and advocating for herself at a boardroom at 189 00:07:54,440 --> 00:07:56,320 Speaker 2: a table full of men. And you've told me that 190 00:07:56,360 --> 00:07:57,400 Speaker 2: about you too. 191 00:07:57,720 --> 00:07:59,920 Speaker 5: And I get to asked that question a lot by women. 192 00:08:00,640 --> 00:08:02,760 Speaker 5: How do you feel when you're in a room full 193 00:08:02,760 --> 00:08:05,040 Speaker 5: of manner? How do you get through it? What does 194 00:08:05,120 --> 00:08:08,240 Speaker 5: your you know inner self tell you to maybe work 195 00:08:08,240 --> 00:08:10,920 Speaker 5: through some of those moments? And truthfully, first of all, 196 00:08:10,960 --> 00:08:13,920 Speaker 5: probably the way I was raised has a bit of 197 00:08:13,920 --> 00:08:15,040 Speaker 5: my mindset. 198 00:08:15,200 --> 00:08:18,360 Speaker 3: I played every sport. I was very competitive. You can't 199 00:08:18,360 --> 00:08:20,640 Speaker 3: beat them, join them. I wanted the underwear with the 200 00:08:20,680 --> 00:08:24,320 Speaker 3: hole in the front, you know, no reason. 201 00:08:25,840 --> 00:08:28,400 Speaker 5: Were fullly underwear, and I just blew their mind because 202 00:08:28,480 --> 00:08:31,360 Speaker 5: I wanted to be like them, or at least equal. 203 00:08:31,080 --> 00:08:33,560 Speaker 4: To Yeah, no, I agree with that. 204 00:08:33,600 --> 00:08:35,640 Speaker 1: I'm a I mean, I just have one older brother, 205 00:08:35,679 --> 00:08:38,200 Speaker 1: but they definitely raised me like I was just like 206 00:08:38,280 --> 00:08:40,360 Speaker 1: him too, other than the fact that I couldn't have 207 00:08:40,440 --> 00:08:42,040 Speaker 1: company of the opposite sex and he could. 208 00:08:42,559 --> 00:08:43,960 Speaker 4: But know. 209 00:08:45,480 --> 00:08:45,520 Speaker 3: That. 210 00:08:46,040 --> 00:08:48,200 Speaker 1: But let's say so, let's start talking about when you 211 00:08:48,240 --> 00:08:50,480 Speaker 1: decided you wanted to become an entrepreneur. So you're a 212 00:08:50,520 --> 00:08:54,760 Speaker 1: licensed cosmetologist as well, which is important too because there's 213 00:08:54,760 --> 00:08:56,679 Speaker 1: a lot of people who do here but they may 214 00:08:56,679 --> 00:09:01,120 Speaker 1: not necessarily be licensed. Why was that important for you? 215 00:09:01,120 --> 00:09:04,720 Speaker 5: You know, first of all, I think, like my mother said, uh, 216 00:09:05,240 --> 00:09:07,600 Speaker 5: be anything you want to be in life, but be 217 00:09:07,640 --> 00:09:09,600 Speaker 5: the best you can be at it. So I think 218 00:09:09,760 --> 00:09:13,959 Speaker 5: educating yourself in your field, getting better at it, honing it, 219 00:09:14,880 --> 00:09:18,480 Speaker 5: and actually taking additional courses beyond just the basics is 220 00:09:18,520 --> 00:09:20,839 Speaker 5: how you actually excel in what you love to do. 221 00:09:21,440 --> 00:09:25,080 Speaker 5: And so that was really the mindset behind it. And 222 00:09:25,200 --> 00:09:27,760 Speaker 5: you know, it's funny because she was an Ivy League 223 00:09:27,800 --> 00:09:30,200 Speaker 5: grad and her friends were like, aren't you disappointed your 224 00:09:30,240 --> 00:09:31,320 Speaker 5: daughter's going to beauty school? 225 00:09:31,360 --> 00:09:32,559 Speaker 4: And she said, no, no. 226 00:09:32,600 --> 00:09:33,520 Speaker 3: I'm not disappointed. 227 00:09:33,559 --> 00:09:35,880 Speaker 4: I think she's got to do amazing at it. 228 00:09:36,080 --> 00:09:40,080 Speaker 5: So yeah, and so rather than than you know, belittling 229 00:09:40,120 --> 00:09:44,360 Speaker 5: someone or receiving that negativity. You know, I had a 230 00:09:44,400 --> 00:09:48,520 Speaker 5: parent who actually really said, you know what, go to beauty. 231 00:09:48,200 --> 00:09:50,400 Speaker 3: School, then then get additional training. 232 00:09:50,440 --> 00:09:54,280 Speaker 5: I went to Videlsa soon training school after and then 233 00:09:54,400 --> 00:09:56,320 Speaker 5: really from there she said, go to college at night 234 00:09:56,800 --> 00:09:58,400 Speaker 5: because I knew I wanted to be a salon owner. 235 00:09:58,520 --> 00:10:00,560 Speaker 5: She said, if you want to really excel in business, 236 00:10:01,120 --> 00:10:02,600 Speaker 5: get some biggest business background. 237 00:10:02,640 --> 00:10:04,640 Speaker 3: And that's what I did. I never fully graduated. 238 00:10:05,440 --> 00:10:08,040 Speaker 5: She actually wanted me to go back to college, even 239 00:10:08,040 --> 00:10:09,880 Speaker 5: though after I had made it. She's like, come on, 240 00:10:10,080 --> 00:10:13,000 Speaker 5: just cash up for you. I'm like, I think I'm good, mom, 241 00:10:13,280 --> 00:10:15,760 Speaker 5: But yeah, you know, hard Knock's life. 242 00:10:15,600 --> 00:10:17,160 Speaker 3: Is my degree. 243 00:10:17,840 --> 00:10:20,720 Speaker 4: Where to get that passion from? Though? To want to 244 00:10:20,760 --> 00:10:22,520 Speaker 4: know that you wanted to own a salon. 245 00:10:23,400 --> 00:10:25,600 Speaker 3: I was in my blood. I was eight years old 246 00:10:25,600 --> 00:10:27,440 Speaker 3: and said it was going to be a hairdresser. I 247 00:10:27,520 --> 00:10:29,760 Speaker 3: waivered actually in high school, thought I was going to 248 00:10:29,800 --> 00:10:30,040 Speaker 3: go to. 249 00:10:30,040 --> 00:10:31,800 Speaker 5: Nursing, did that a little bit, then went back to 250 00:10:31,880 --> 00:10:35,280 Speaker 5: hair and that's good, right, you know what, It's good 251 00:10:35,280 --> 00:10:37,640 Speaker 5: to waiver. It's good to feel things out. It's good 252 00:10:37,640 --> 00:10:42,400 Speaker 5: to challenge your doubts and your questions and experiencings. But 253 00:10:42,440 --> 00:10:45,720 Speaker 5: then from there, I knowing I was probably nineteen new 254 00:10:45,760 --> 00:10:47,880 Speaker 5: I wanted to own a salon, and it took me 255 00:10:47,920 --> 00:10:49,079 Speaker 5: to thirty to do it. 256 00:10:49,160 --> 00:10:50,439 Speaker 4: Oh wow, really took me. 257 00:10:50,400 --> 00:10:53,440 Speaker 3: To thirty to do it. But you know it was 258 00:10:53,480 --> 00:10:54,760 Speaker 3: I knew it was something I wanted to do. 259 00:10:54,840 --> 00:10:58,280 Speaker 1: So what was happening during that time between nineteen and thirty. 260 00:10:58,080 --> 00:11:04,480 Speaker 5: Oh, my goodness, partying in a beauty industry back then, 261 00:11:05,200 --> 00:11:06,319 Speaker 5: you know, it was out every night. 262 00:11:06,400 --> 00:11:08,160 Speaker 3: No, it was a combination. 263 00:11:08,640 --> 00:11:12,320 Speaker 5: It was a combination of things, probably some immaturity, but 264 00:11:12,520 --> 00:11:16,360 Speaker 5: also really just enjoying my craft, building, building and getting 265 00:11:16,400 --> 00:11:19,439 Speaker 5: better at what I did. I wasn't born a good 266 00:11:19,440 --> 00:11:21,760 Speaker 5: hair dress you know. Some people were just artists from 267 00:11:21,880 --> 00:11:22,280 Speaker 5: day one. 268 00:11:23,120 --> 00:11:24,560 Speaker 3: I definitely had to be taught. 269 00:11:24,640 --> 00:11:27,520 Speaker 5: I had to really hone my craft to be really 270 00:11:27,520 --> 00:11:30,680 Speaker 5: good at it, and so, you know, that had a 271 00:11:30,679 --> 00:11:33,200 Speaker 5: lot to do with it, I think. And also I 272 00:11:33,280 --> 00:11:36,560 Speaker 5: was building my empire financially. I knew that when I 273 00:11:36,600 --> 00:11:39,600 Speaker 5: wanted to own my own business, I had to do 274 00:11:39,640 --> 00:11:41,960 Speaker 5: it myself. I didn't have wealthy parents that were going 275 00:11:42,000 --> 00:11:44,360 Speaker 5: to set me up. I had a father who said, 276 00:11:44,400 --> 00:11:46,120 Speaker 5: let's go to the library and figure out how to 277 00:11:46,120 --> 00:11:46,960 Speaker 5: write a business plan. 278 00:11:47,000 --> 00:11:49,920 Speaker 3: But that was pretty much it. So yeah. 279 00:11:49,960 --> 00:11:53,280 Speaker 5: And if I ever borrowed a penny from my parents, 280 00:11:53,280 --> 00:11:56,120 Speaker 5: it was paid back with interest. My father was really 281 00:11:56,160 --> 00:11:58,959 Speaker 5: really strict about teaching me how to. 282 00:11:59,040 --> 00:12:01,960 Speaker 3: Actually you know, he says, I mean, you know, use 283 00:12:02,040 --> 00:12:03,720 Speaker 3: me as a bank, but you're going to pay. 284 00:12:03,559 --> 00:12:05,959 Speaker 4: These Did you negotiate interest rates? Or I did not? 285 00:12:06,120 --> 00:12:08,600 Speaker 5: He told me, this is what I'm getting in my 286 00:12:08,720 --> 00:12:10,960 Speaker 5: market share right now, and this is what you're gonna 287 00:12:10,960 --> 00:12:12,960 Speaker 5: pay me, and I, yeah, I did. 288 00:12:13,200 --> 00:12:15,760 Speaker 2: Do you think that has any you started you created 289 00:12:15,760 --> 00:12:19,160 Speaker 2: this business without taking on any debt, yes, or any investors 290 00:12:19,280 --> 00:12:20,160 Speaker 2: using your own money? 291 00:12:20,280 --> 00:12:20,520 Speaker 3: Yes. 292 00:12:20,600 --> 00:12:22,079 Speaker 2: Do you think that had a lot to do with that? 293 00:12:22,520 --> 00:12:23,199 Speaker 3: Absolutely? 294 00:12:23,480 --> 00:12:26,240 Speaker 5: Because listen, the bottom line is, I don't care what 295 00:12:26,360 --> 00:12:28,040 Speaker 5: kind of business you're in. If you borrow money, you 296 00:12:28,040 --> 00:12:30,520 Speaker 5: have to pay it back. That's the reality of it. 297 00:12:30,880 --> 00:12:33,440 Speaker 5: And what happens is if you don't is what like 298 00:12:33,520 --> 00:12:37,160 Speaker 5: during COVID, that's when we see massive companies falling, companies 299 00:12:37,200 --> 00:12:40,440 Speaker 5: we never dreamed we'd ever see collapse, built on a 300 00:12:40,520 --> 00:12:42,640 Speaker 5: horrible foundation, built on. 301 00:12:42,559 --> 00:12:44,760 Speaker 3: An illusion, so to speak. I call it an illusion. 302 00:12:45,200 --> 00:12:47,120 Speaker 5: You know a lot of times these companies are just 303 00:12:47,160 --> 00:12:49,679 Speaker 5: so in debt, they're barely running profits. All they do 304 00:12:49,720 --> 00:12:53,600 Speaker 5: is continue to acquire in order to even build their profits. 305 00:12:53,960 --> 00:12:56,440 Speaker 5: And it's really it's somewhat of a facade. 306 00:12:56,679 --> 00:12:58,960 Speaker 1: Yeah, sometimes it's really hard to dig yourself out once 307 00:12:58,960 --> 00:12:59,680 Speaker 1: you get in debt. 308 00:12:59,720 --> 00:13:02,439 Speaker 3: It is, it becomes a vicious cycle. Robin Peter to 309 00:13:02,559 --> 00:13:03,360 Speaker 3: pay Paul I call. 310 00:13:03,320 --> 00:13:04,080 Speaker 4: It, and it's jessful. 311 00:13:04,080 --> 00:13:05,760 Speaker 3: It's not how I roll it well. 312 00:13:06,120 --> 00:13:08,360 Speaker 1: And so that's interesting because was there ever a point 313 00:13:08,360 --> 00:13:10,360 Speaker 1: where you were like, because it is hard to self 314 00:13:10,360 --> 00:13:13,400 Speaker 1: fund your business. So talk to me about that process 315 00:13:13,400 --> 00:13:16,240 Speaker 1: of when you developed the first it's a ten spray, 316 00:13:16,280 --> 00:13:19,400 Speaker 1: the leaving conditioner that you have, and how you were 317 00:13:19,440 --> 00:13:22,040 Speaker 1: able to develop that and then the process of growing that. 318 00:13:22,640 --> 00:13:27,560 Speaker 5: So actually, failure is how I developed it. My partner 319 00:13:27,559 --> 00:13:31,120 Speaker 5: and I had a company. Our first company completely failed. 320 00:13:31,120 --> 00:13:34,600 Speaker 5: We lost everything and we were married at the time 321 00:13:34,600 --> 00:13:38,480 Speaker 5: and got divorced. Was it because of that had a 322 00:13:38,480 --> 00:13:39,840 Speaker 5: lot to do with it? I'm sure it was a 323 00:13:39,920 --> 00:13:40,680 Speaker 5: multiple things. 324 00:13:40,720 --> 00:13:43,000 Speaker 3: But so we each. 325 00:13:42,880 --> 00:13:48,200 Speaker 5: Had forty dollars each and we decided to pick up 326 00:13:48,200 --> 00:13:51,520 Speaker 5: the pieces and start with one bottle, one closed all bottle. 327 00:13:51,520 --> 00:13:52,400 Speaker 3: It's all we could afford. 328 00:13:53,000 --> 00:13:56,280 Speaker 5: And so that's when we actually started it's a ten 329 00:13:56,320 --> 00:14:00,160 Speaker 5: haircare together and with the one bottle, and we just 330 00:14:00,320 --> 00:14:02,280 Speaker 5: grew it and grew it and grew it. There was 331 00:14:02,440 --> 00:14:05,000 Speaker 5: one time we took it a loan for fifty thousand 332 00:14:05,040 --> 00:14:08,400 Speaker 5: dollars from a bank. I literally went to the bank, 333 00:14:09,400 --> 00:14:12,760 Speaker 5: but yeah, it was it was paid back within probably 334 00:14:12,800 --> 00:14:16,040 Speaker 5: two months. And that's first then I've never had to actually, 335 00:14:16,240 --> 00:14:16,920 Speaker 5: but the first. 336 00:14:16,640 --> 00:14:18,120 Speaker 2: One, where would you get money? 337 00:14:18,280 --> 00:14:19,080 Speaker 3: Yes, where would you? 338 00:14:19,120 --> 00:14:20,160 Speaker 2: Where did you get the money? 339 00:14:20,160 --> 00:14:22,680 Speaker 5: So the very first company that we lost half a 340 00:14:22,720 --> 00:14:26,280 Speaker 5: million dollars on, we had gotten that through real estate. 341 00:14:26,840 --> 00:14:28,960 Speaker 3: I love to flip real estate. I've done it since 342 00:14:29,000 --> 00:14:29,560 Speaker 3: my twenties. 343 00:14:29,840 --> 00:14:33,120 Speaker 5: So my real estate ventures have actually really helped fund 344 00:14:33,560 --> 00:14:38,440 Speaker 5: my passions, my business dreams, and so you know, I've 345 00:14:38,440 --> 00:14:42,640 Speaker 5: always kind of been a scrapper creativenors are really scrappers, 346 00:14:43,080 --> 00:14:45,920 Speaker 5: and my whole life, I've just kind of always flipped 347 00:14:45,960 --> 00:14:48,360 Speaker 5: things and made money with them. I did it when 348 00:14:48,400 --> 00:14:50,200 Speaker 5: I was young with cars, and then I did it. 349 00:14:50,200 --> 00:14:53,840 Speaker 3: You know, I was always flipping things. So that's really how. 350 00:14:55,080 --> 00:14:57,960 Speaker 5: How I was able to get the money to fund 351 00:14:58,400 --> 00:15:00,920 Speaker 5: the very first company that we failed. 352 00:15:00,520 --> 00:15:04,040 Speaker 4: In, and that was another haircare company, was a Link. 353 00:15:04,120 --> 00:15:04,400 Speaker 3: It was. 354 00:15:06,200 --> 00:15:11,680 Speaker 5: Yeah and nine products, and we did too much too fast, okay, 355 00:15:11,880 --> 00:15:15,200 Speaker 5: and we had QC issues. We did everything all a caart. 356 00:15:15,520 --> 00:15:17,080 Speaker 5: It was a nightmare. I mean, we just had a 357 00:15:17,080 --> 00:15:17,720 Speaker 5: lot of issues. 358 00:15:17,880 --> 00:15:21,760 Speaker 4: That's a good doing things too fast, because fast. 359 00:15:21,480 --> 00:15:26,840 Speaker 5: And too fragmented, like literally trying to do everything ourselves. 360 00:15:27,200 --> 00:15:30,440 Speaker 3: And whereas what I learned from that is really to 361 00:15:30,520 --> 00:15:32,239 Speaker 3: start partnering with a little. 362 00:15:31,960 --> 00:15:34,720 Speaker 5: Bit of one stop shops that help you bring your 363 00:15:34,800 --> 00:15:37,440 Speaker 5: visions to life. And there are so many of them 364 00:15:37,480 --> 00:15:38,760 Speaker 5: out there today. 365 00:15:38,320 --> 00:15:40,720 Speaker 2: Clarify what you mean by one step shop. 366 00:15:40,680 --> 00:15:44,800 Speaker 5: Stop shop, so you know, it's it's basically part of 367 00:15:44,840 --> 00:15:47,680 Speaker 5: your industry that may have multiple services under one roof. 368 00:15:48,120 --> 00:15:50,360 Speaker 3: So rather than having somebody. 369 00:15:49,960 --> 00:15:51,720 Speaker 5: Who you get the bottle from here, and you get 370 00:15:51,720 --> 00:15:53,880 Speaker 5: the cap from there, and you get the label from here, 371 00:15:53,920 --> 00:15:55,840 Speaker 5: and you get the ingredients from there, and the chemist 372 00:15:55,880 --> 00:15:58,400 Speaker 5: put some ingredients together and you hope they mix well 373 00:15:58,440 --> 00:16:00,120 Speaker 5: and then they put them in a bottle with the 374 00:16:00,160 --> 00:16:01,440 Speaker 5: cap that doesn't fit in the label. 375 00:16:01,480 --> 00:16:04,760 Speaker 3: The bubbles right right, So that's what I'm talking about. 376 00:16:04,960 --> 00:16:07,720 Speaker 3: So then we started partnering with with vendors who have 377 00:16:07,880 --> 00:16:09,600 Speaker 3: multiple services under one roof. 378 00:16:09,720 --> 00:16:11,800 Speaker 5: Maybe it was they had the bottle, the label, the 379 00:16:11,800 --> 00:16:13,200 Speaker 5: graphic designing, they. 380 00:16:13,080 --> 00:16:15,320 Speaker 3: Had all of it on one package, and then they 381 00:16:15,360 --> 00:16:17,200 Speaker 3: had the you know, the fillers who had all that 382 00:16:17,280 --> 00:16:17,960 Speaker 3: under one roof. 383 00:16:18,280 --> 00:16:21,160 Speaker 5: So when you start limiting the amount of people that 384 00:16:21,200 --> 00:16:23,800 Speaker 5: touch your end product, you're gonna have a finer tune product. 385 00:16:23,920 --> 00:16:26,120 Speaker 1: And it's probably less expensive when you're using all your 386 00:16:26,160 --> 00:16:31,240 Speaker 1: services from one place and paying each each vendor individually exactly. 387 00:16:30,880 --> 00:16:33,080 Speaker 3: Less a lot less contracts negotiate. 388 00:16:33,320 --> 00:16:35,960 Speaker 1: Right, Oh, that's amazing, all right, So it's a ten. 389 00:16:35,960 --> 00:16:37,200 Speaker 1: How did you even come up with the name, Because 390 00:16:37,200 --> 00:16:39,960 Speaker 1: that's also a thing, right, because when you have a product, 391 00:16:40,240 --> 00:16:41,680 Speaker 1: you have to come up with something that is going 392 00:16:41,720 --> 00:16:44,000 Speaker 1: to stick that you love, and that's a hard thing 393 00:16:44,040 --> 00:16:46,240 Speaker 1: to do, even as far as branding and marketing. 394 00:16:46,280 --> 00:16:48,000 Speaker 3: So my partner's like, you know, let's call it ten 395 00:16:48,040 --> 00:16:49,760 Speaker 3: and say it does ten things. And I'm like, I 396 00:16:49,800 --> 00:16:50,200 Speaker 3: love that. 397 00:16:50,360 --> 00:16:53,800 Speaker 5: But truthfully, when I work with a chemist, I usually 398 00:16:53,800 --> 00:16:56,360 Speaker 5: say to them, you know, it's a three, send it back, 399 00:16:57,000 --> 00:17:00,800 Speaker 5: or it's a six. We need can see like that, 400 00:17:00,960 --> 00:17:04,880 Speaker 5: we need to like I'm constantly using that kind of gauge, 401 00:17:05,320 --> 00:17:11,920 Speaker 5: the premium ten, to get towards to actually be able 402 00:17:11,960 --> 00:17:14,920 Speaker 5: to create what it is that I am visioned within 403 00:17:15,119 --> 00:17:17,760 Speaker 5: the products of the bottle. Listen I've touched thousands of 404 00:17:17,800 --> 00:17:21,440 Speaker 5: heads and thousands of products. I've been doing here forty 405 00:17:21,440 --> 00:17:26,120 Speaker 5: one years, so I have visions with when I create products. 406 00:17:26,480 --> 00:17:30,680 Speaker 5: And really I always wondered why all the products in 407 00:17:30,720 --> 00:17:33,720 Speaker 5: a haircare line weren't amazing, and now I know why. 408 00:17:33,800 --> 00:17:36,520 Speaker 5: It's not easy to create a ten, and so I 409 00:17:36,600 --> 00:17:39,320 Speaker 5: really strive for that, and that's really became the name 410 00:17:39,359 --> 00:17:40,960 Speaker 5: that I said, let's call it. It's a ten, meaning 411 00:17:41,000 --> 00:17:43,840 Speaker 5: it's the best. Obviously the cliche phrase, you know, people 412 00:17:43,840 --> 00:17:44,640 Speaker 5: get that, and. 413 00:17:44,640 --> 00:17:47,879 Speaker 2: You say, turning down the noise on all of the 414 00:17:47,920 --> 00:17:50,040 Speaker 2: input that you're getting and on all the feedback that 415 00:17:50,080 --> 00:17:52,480 Speaker 2: you're getting, and really trusting your instincts is really a 416 00:17:52,920 --> 00:17:54,360 Speaker 2: critical part to your success. 417 00:17:54,640 --> 00:17:55,040 Speaker 3: It is. 418 00:17:55,200 --> 00:17:59,160 Speaker 5: It's a major part, I think, to any success. And 419 00:18:00,200 --> 00:18:02,919 Speaker 5: you know, the as we were talking a little earlier, 420 00:18:02,960 --> 00:18:05,520 Speaker 5: when we had our conversation, I was referring to this 421 00:18:05,800 --> 00:18:09,520 Speaker 5: this term within our society, imposture syndrome. 422 00:18:09,880 --> 00:18:13,200 Speaker 3: Right, It is such a key term today. 423 00:18:13,400 --> 00:18:16,960 Speaker 5: And when people use it, I sometimes actually had to 424 00:18:16,960 --> 00:18:19,000 Speaker 5: look it up because I didn't know what it meant. 425 00:18:19,480 --> 00:18:23,919 Speaker 5: And then when I read that people actually have a 426 00:18:24,040 --> 00:18:28,120 Speaker 5: doubt about what they actually deserve, you know, that's mind 427 00:18:28,160 --> 00:18:29,840 Speaker 5: blowing to me because I just don't. 428 00:18:30,400 --> 00:18:33,320 Speaker 3: I don't hear that noise. My mind doesn't work like that. 429 00:18:33,640 --> 00:18:36,399 Speaker 5: And I think a lot of entrepreneurs that are really 430 00:18:36,640 --> 00:18:39,000 Speaker 5: probably within the top five percent of what they do 431 00:18:39,600 --> 00:18:40,440 Speaker 5: have they're. 432 00:18:40,160 --> 00:18:43,640 Speaker 2: Wired differently, yes, very differently. 433 00:18:43,760 --> 00:18:47,840 Speaker 3: We don't. We don't. We don't listen to the doubters. 434 00:18:47,960 --> 00:18:50,280 Speaker 3: We don't. We kind of have a vision. We go 435 00:18:50,320 --> 00:18:51,120 Speaker 3: where they don't go. 436 00:18:51,640 --> 00:18:51,720 Speaker 2: It. 437 00:18:51,800 --> 00:18:53,919 Speaker 3: Actually we're attracted to that, right, you know. 438 00:18:54,000 --> 00:18:57,240 Speaker 5: That's really how when I created this line eighteen years ago, 439 00:18:57,440 --> 00:19:00,840 Speaker 5: no one had bright colors and bottles. I knew that 440 00:19:00,840 --> 00:19:03,439 Speaker 5: I had two seconds to get someone's attention off the shelf, 441 00:19:03,640 --> 00:19:05,840 Speaker 5: and then from there I had to create a great fragrance. 442 00:19:05,880 --> 00:19:08,520 Speaker 5: And I've really worked on the little things that actually 443 00:19:08,560 --> 00:19:11,199 Speaker 5: captivate someone in the first few seconds. You have to 444 00:19:11,320 --> 00:19:13,879 Speaker 5: maybe get them engaged with your product line. 445 00:19:13,720 --> 00:19:14,840 Speaker 3: So things like that. 446 00:19:15,000 --> 00:19:18,159 Speaker 5: The experience that I had I applied to my industry. 447 00:19:18,280 --> 00:19:20,919 Speaker 5: I raised the bar and listen. I was up against 448 00:19:20,920 --> 00:19:24,439 Speaker 5: Procter and Gamble, Lorial, the largest brands in the world 449 00:19:24,480 --> 00:19:28,600 Speaker 5: to this day, these massive, massive companies, and so many 450 00:19:28,600 --> 00:19:30,920 Speaker 5: people are like, oh yeah, right, yeah, right, you're gonna 451 00:19:30,960 --> 00:19:33,199 Speaker 5: make it, you know, you're I mean, we had no 452 00:19:33,359 --> 00:19:36,360 Speaker 5: marketing budgets, We didn't have any money, but I got 453 00:19:36,359 --> 00:19:37,959 Speaker 5: the product into people's hands. 454 00:19:38,240 --> 00:19:39,440 Speaker 2: You literally gave it away. 455 00:19:39,600 --> 00:19:42,320 Speaker 3: We gave it away. We gave the largest sampling campaigns 456 00:19:42,359 --> 00:19:44,919 Speaker 3: in the history of the beauty industry. We're round for it. 457 00:19:45,440 --> 00:19:49,240 Speaker 5: When we started with Cosmoprof, who's a professional haircare distributor, 458 00:19:49,520 --> 00:19:53,680 Speaker 5: eighteen years ago, we wrote such large spiff checks that 459 00:19:53,920 --> 00:19:56,600 Speaker 5: people bought homes with them. People bought a car and 460 00:19:56,640 --> 00:19:59,280 Speaker 5: put their license plates. It's a ten on the back 461 00:19:59,640 --> 00:20:03,480 Speaker 5: of the that they were able to buy. We empowered 462 00:20:03,680 --> 00:20:07,280 Speaker 5: people in a way that they never forgot us, you know, 463 00:20:07,359 --> 00:20:09,200 Speaker 5: and it was it just took off. 464 00:20:10,000 --> 00:20:10,199 Speaker 3: You know. 465 00:20:10,320 --> 00:20:13,040 Speaker 1: I think that as we were as we've been talking 466 00:20:13,160 --> 00:20:15,520 Speaker 1: and you said, Okay, between this age, I partied a lot, 467 00:20:15,520 --> 00:20:18,359 Speaker 1: I did this, but that actually probably really did help you, 468 00:20:18,359 --> 00:20:20,959 Speaker 1: you know, grow your base. And I also think that people, 469 00:20:21,440 --> 00:20:25,280 Speaker 1: besides the product being a tend also are drawn to you. 470 00:20:25,400 --> 00:20:28,040 Speaker 1: Because I was telling you earlier, people do care a 471 00:20:28,080 --> 00:20:31,199 Speaker 1: lot about the person behind the brand. And so I've 472 00:20:31,240 --> 00:20:33,000 Speaker 1: always heard about you know what else, I've always heard 473 00:20:33,040 --> 00:20:38,840 Speaker 1: about the yat business. I've always heard about this, Yeah, 474 00:20:38,920 --> 00:20:40,600 Speaker 1: can you talk to me? Because people be like, oh 475 00:20:40,680 --> 00:20:41,520 Speaker 1: my god, you know they. 476 00:20:41,400 --> 00:20:42,520 Speaker 2: Haven't got yeah, yeah. 477 00:20:46,200 --> 00:20:48,160 Speaker 3: When I first to about. 478 00:20:48,280 --> 00:20:50,240 Speaker 4: Yea because this isn't fascinating his. 479 00:20:50,280 --> 00:20:52,720 Speaker 3: Name, she's a ten and yep. 480 00:20:52,840 --> 00:20:55,760 Speaker 5: I literally had never owned a boat my life, nor 481 00:20:55,960 --> 00:20:59,199 Speaker 5: barely been on one. Maybe in a lake, so an 482 00:20:59,240 --> 00:21:02,240 Speaker 5: ocean for sure, And I just started searching for them 483 00:21:02,440 --> 00:21:05,040 Speaker 5: and was looking, looking, looking, And I'm the kind of 484 00:21:05,080 --> 00:21:05,720 Speaker 5: person I like. 485 00:21:05,680 --> 00:21:07,719 Speaker 3: To find a diamond in the rough and shine her up. 486 00:21:07,760 --> 00:21:09,679 Speaker 3: That's what I do with real estate, That's what I 487 00:21:09,720 --> 00:21:12,080 Speaker 3: do with airplanes. That's what I do with boats. I 488 00:21:12,119 --> 00:21:15,240 Speaker 3: call them boats, not yeats, you know, So that's what 489 00:21:15,280 --> 00:21:15,680 Speaker 3: I did. 490 00:21:16,200 --> 00:21:19,919 Speaker 5: I actually purchased an older boat, I redid it. I 491 00:21:19,960 --> 00:21:24,600 Speaker 5: owned it for almost eight years and recently sold it. 492 00:21:24,640 --> 00:21:28,160 Speaker 5: And I really fixed it up and enjoyed it thoroughly. 493 00:21:28,320 --> 00:21:33,120 Speaker 5: And I'm one of the few self made yacht owners 494 00:21:33,160 --> 00:21:36,159 Speaker 5: women yacht owners in the world. And really it's just 495 00:21:36,240 --> 00:21:38,800 Speaker 5: you know, you can like anything, you can. You can 496 00:21:38,840 --> 00:21:41,040 Speaker 5: buy things at good deals. I ended up selling it 497 00:21:41,040 --> 00:21:42,440 Speaker 5: for more than double I paid. 498 00:21:42,240 --> 00:21:43,879 Speaker 4: For it when I actually amazing. 499 00:21:44,080 --> 00:21:46,280 Speaker 3: But I bought it really like it needed to fix. 500 00:21:46,119 --> 00:21:49,440 Speaker 1: It up, and it doesn't very expensive to maintain. People 501 00:21:49,480 --> 00:21:51,120 Speaker 1: always say, like, if you're going to have. 502 00:21:51,160 --> 00:21:53,520 Speaker 3: It's not the cost of the boat, it's the maintenance 503 00:21:53,560 --> 00:21:54,000 Speaker 3: every year. 504 00:21:54,160 --> 00:21:55,359 Speaker 2: But you put it to work. 505 00:21:55,640 --> 00:21:56,480 Speaker 3: I put it to work. 506 00:21:56,520 --> 00:21:58,520 Speaker 5: I would chart it, you know, occasionally I would. I 507 00:21:58,520 --> 00:22:02,080 Speaker 5: would use it for business. And so yeah, anytime, anytime 508 00:22:02,160 --> 00:22:05,840 Speaker 5: you actually can turn something into a profit center by 509 00:22:06,640 --> 00:22:10,520 Speaker 5: sharing it, by running it out, by marketing it, it 510 00:22:11,280 --> 00:22:12,320 Speaker 5: can be a business. 511 00:22:12,440 --> 00:22:13,840 Speaker 1: Did you always know that you were going to sell it? 512 00:22:13,840 --> 00:22:15,800 Speaker 1: When you bought it? Was at the plan to fix 513 00:22:15,840 --> 00:22:17,080 Speaker 1: it up and then at some point sell it. 514 00:22:17,160 --> 00:22:18,919 Speaker 3: Yeah, that's what you do. I knew it was going 515 00:22:19,000 --> 00:22:20,840 Speaker 3: to be Yeah, I knew it was going to be 516 00:22:20,880 --> 00:22:22,080 Speaker 3: a money maker eventually. 517 00:22:22,119 --> 00:22:22,439 Speaker 4: For me. 518 00:22:22,880 --> 00:22:25,240 Speaker 5: It just I happened to stumble into a great situation. 519 00:22:25,440 --> 00:22:28,000 Speaker 5: I nabbed it and I knew it was going to be. 520 00:22:28,600 --> 00:22:30,920 Speaker 1: Now, talk to me about so you had one product, Now, 521 00:22:31,040 --> 00:22:32,680 Speaker 1: how did you know it was time to expand? 522 00:22:32,800 --> 00:22:34,840 Speaker 4: And how do you decide what to expand to. 523 00:22:35,480 --> 00:22:38,520 Speaker 3: Listen, I'm in the beauty industry. All we do is create. 524 00:22:38,720 --> 00:22:44,680 Speaker 5: We're like, to me, the culture of hair just like fashion, 525 00:22:45,040 --> 00:22:50,199 Speaker 5: it's important to keep innovation, creativity, and we really are 526 00:22:50,240 --> 00:22:53,720 Speaker 5: the ones that inspire the rest of the beauty industry. 527 00:22:54,040 --> 00:22:57,240 Speaker 5: The actual professional haircare brands inspire a lot of other 528 00:22:57,680 --> 00:22:59,920 Speaker 5: retail brands and other right, same. 529 00:22:59,680 --> 00:23:02,200 Speaker 3: With with fashions. So I love to create. 530 00:23:02,240 --> 00:23:05,160 Speaker 5: That's my favorite thing to do. So I always knew 531 00:23:05,240 --> 00:23:08,480 Speaker 5: I planned on growing and expanding. Did I ever think 532 00:23:09,160 --> 00:23:11,600 Speaker 5: I'd be here? Did I ever think that I would 533 00:23:11,640 --> 00:23:13,480 Speaker 5: be this big? Did I ever think I'd be in 534 00:23:13,520 --> 00:23:16,760 Speaker 5: one hundred and seventeen countries and a worldwide professional hair 535 00:23:16,840 --> 00:23:17,399 Speaker 5: care brand? 536 00:23:17,920 --> 00:23:20,320 Speaker 3: Probably not? But you know what, I love to create. 537 00:23:20,359 --> 00:23:21,520 Speaker 3: It's my favorite thing to do. 538 00:23:21,680 --> 00:23:24,160 Speaker 5: I continue to do it, and I'll have expanded into 539 00:23:24,240 --> 00:23:29,120 Speaker 5: extensions and be a tend makeup and hair tools and 540 00:23:29,280 --> 00:23:30,160 Speaker 5: anything beauty. 541 00:23:30,200 --> 00:23:33,320 Speaker 3: It's really about. I love to make people look and 542 00:23:33,359 --> 00:23:35,440 Speaker 3: feel beautiful. I just do it in a different way. 543 00:23:35,480 --> 00:23:35,600 Speaker 5: Now. 544 00:23:35,640 --> 00:23:37,880 Speaker 3: I traded in my scissors for bottles. 545 00:23:37,760 --> 00:23:41,480 Speaker 1: Right, How great that ten goes right into extensions too. 546 00:23:41,560 --> 00:23:45,359 Speaker 3: Yeah, it's yeah, one zero, yes, amazing. 547 00:23:48,920 --> 00:23:52,400 Speaker 2: I was going to say, you started a men's Joe, but. 548 00:23:53,400 --> 00:23:57,560 Speaker 3: We started a men's hair color and beer color line. 549 00:23:57,359 --> 00:23:59,520 Speaker 4: That Joe was part of that. 550 00:23:59,520 --> 00:24:03,800 Speaker 1: That's my Yeah, he's family, which men definitely are, right, 551 00:24:04,040 --> 00:24:07,160 Speaker 1: and that is such a great way to expand because 552 00:24:07,520 --> 00:24:10,200 Speaker 1: all the guys have been dying, you know, putting it 553 00:24:10,320 --> 00:24:13,560 Speaker 1: on their beards when he's like, where's my lunch? 554 00:24:13,640 --> 00:24:13,680 Speaker 3: On? 555 00:24:14,040 --> 00:24:16,440 Speaker 1: Color my beard? And even for you know, for their 556 00:24:16,440 --> 00:24:19,080 Speaker 1: hair too. They are definitely coloring their grayes. That's a 557 00:24:19,200 --> 00:24:20,320 Speaker 1: real thing, and you. 558 00:24:20,280 --> 00:24:22,080 Speaker 2: Know what they're so stressed about it. 559 00:24:22,440 --> 00:24:23,000 Speaker 3: I should know. 560 00:24:23,119 --> 00:24:25,280 Speaker 5: But it's not even about just coming the grades. Now 561 00:24:25,359 --> 00:24:28,240 Speaker 5: even young guys today are using it to richen up 562 00:24:28,280 --> 00:24:30,960 Speaker 5: their hairline, even if they don't have great to thicken 563 00:24:31,000 --> 00:24:34,880 Speaker 5: their beard line. It's becoming such an art within the barbers. 564 00:24:34,920 --> 00:24:38,040 Speaker 3: It definitely is. It's a great, great. 565 00:24:37,960 --> 00:24:40,040 Speaker 4: And they have to use good products too. 566 00:24:40,080 --> 00:24:42,040 Speaker 1: I just want to say, because sometimes I've seen people 567 00:24:42,040 --> 00:24:44,760 Speaker 1: have allergic to they use this thing called Beijing that's 568 00:24:44,800 --> 00:24:47,520 Speaker 1: what that's what everyone calls it, you know, and so 569 00:24:48,320 --> 00:24:50,680 Speaker 1: people will have like allergic reactions to it, and I've 570 00:24:50,720 --> 00:24:54,000 Speaker 1: seen some terrible reactions. But it does matter, I think, 571 00:24:54,320 --> 00:24:57,159 Speaker 1: for people to understand what products you're actually using and 572 00:24:57,240 --> 00:25:00,639 Speaker 1: putting on your face, you know, on your hairline, because 573 00:25:00,680 --> 00:25:03,520 Speaker 1: a lot of these things, like guys aren't as well 574 00:25:03,640 --> 00:25:05,040 Speaker 1: versed on that. 575 00:25:05,280 --> 00:25:09,800 Speaker 5: Unfortunately, the men haven't had the actual quality products that 576 00:25:09,840 --> 00:25:12,960 Speaker 5: women have been for years. So they've been kind of 577 00:25:13,359 --> 00:25:17,440 Speaker 5: you know, subjected to go to take and so I, 578 00:25:17,480 --> 00:25:20,640 Speaker 5: you know, like anything, it's all about raising the bar 579 00:25:21,160 --> 00:25:23,400 Speaker 5: in that sector, and that's what we really set out 580 00:25:23,440 --> 00:25:23,760 Speaker 5: to do. 581 00:25:24,800 --> 00:25:27,400 Speaker 3: You know. Joe came to me and said, hey, let's 582 00:25:27,440 --> 00:25:27,800 Speaker 3: make this. 583 00:25:27,880 --> 00:25:29,920 Speaker 5: And at first I'm like, listen, I don't know about 584 00:25:30,240 --> 00:25:31,920 Speaker 5: you know, it took me a few years to kind 585 00:25:31,920 --> 00:25:32,480 Speaker 5: of warm to it. 586 00:25:32,520 --> 00:25:33,600 Speaker 3: Plus I was really busy. 587 00:25:34,000 --> 00:25:37,360 Speaker 5: But but you know what I started seeing, like when 588 00:25:37,440 --> 00:25:40,800 Speaker 5: he was getting ridiculed on social media every time in 589 00:25:40,880 --> 00:25:43,480 Speaker 5: colored his beer came out of different color, and I'm like, this, 590 00:25:43,480 --> 00:25:47,280 Speaker 5: this is what happens in dark looks. Say, I knew 591 00:25:47,320 --> 00:25:50,159 Speaker 5: the quality wasn't there, and I knew I had my 592 00:25:50,359 --> 00:25:53,760 Speaker 5: years of experience to raise that bar you know, Macadamian 593 00:25:53,840 --> 00:25:54,600 Speaker 5: oil oliver. 594 00:25:54,800 --> 00:25:57,719 Speaker 3: I mean, we put natural ingredients in on top of it. 595 00:25:57,720 --> 00:26:01,480 Speaker 3: It's Italian color. So I've literally put but professional grade 596 00:26:02,440 --> 00:26:05,600 Speaker 3: Italian color and a box to take home or a 597 00:26:05,640 --> 00:26:07,600 Speaker 3: barbera to use, and the barbers are loving it. 598 00:26:07,640 --> 00:26:09,919 Speaker 5: I was a little worried, like I was thinking, barber's 599 00:26:09,920 --> 00:26:10,960 Speaker 5: going to use vodcast color. 600 00:26:11,160 --> 00:26:13,199 Speaker 3: They're all over it because it's quality. 601 00:26:13,359 --> 00:26:17,200 Speaker 5: We literally get handwritten notes where people men are saying 602 00:26:17,200 --> 00:26:19,040 Speaker 5: and women barber So I love that women are going 603 00:26:19,040 --> 00:26:23,560 Speaker 5: into barbaring just saying I'm so glad that you finally 604 00:26:23,640 --> 00:26:26,040 Speaker 5: made a quality product. You know, they were craving it. 605 00:26:26,680 --> 00:26:29,080 Speaker 2: Yeah, it's a ten. 606 00:26:28,200 --> 00:26:31,000 Speaker 1: Yeah, he's a ten, and you guys, I have some 607 00:26:31,119 --> 00:26:34,920 Speaker 1: He's A ten products just randomly because there's like a code. 608 00:26:35,080 --> 00:26:35,920 Speaker 4: Yeah, the pomade. 609 00:26:36,119 --> 00:26:37,080 Speaker 3: It's great, isn't it. 610 00:26:37,760 --> 00:26:39,520 Speaker 4: I'm like, because it's being for us too. 611 00:26:39,440 --> 00:26:43,920 Speaker 3: You know, of course. But we made a coily collection, yeah, 612 00:26:44,000 --> 00:26:45,040 Speaker 3: which we're expanding on. 613 00:26:45,119 --> 00:26:48,560 Speaker 5: We're creating Coily tight, so we're really expanding the repertoire 614 00:26:48,560 --> 00:26:48,840 Speaker 5: of that. 615 00:26:48,960 --> 00:26:51,120 Speaker 3: But my daughter is Nigerian and Puerto Rican. 616 00:26:51,119 --> 00:26:54,880 Speaker 5: I'm Puerto Rican and so really her you know, her 617 00:26:54,920 --> 00:26:57,880 Speaker 5: hair which is down to the hair down to her 618 00:26:57,880 --> 00:27:02,359 Speaker 5: butt and Nigerian hair has really really inspired me to 619 00:27:02,720 --> 00:27:05,679 Speaker 5: really focus on that coily sector. But we launched that, 620 00:27:05,720 --> 00:27:07,480 Speaker 5: I think in twenty thirteen. 621 00:27:07,760 --> 00:27:08,480 Speaker 4: Yeah, now I remember that. 622 00:27:08,520 --> 00:27:10,520 Speaker 1: I was grateful for that because I have my I 623 00:27:10,520 --> 00:27:12,400 Speaker 1: think everybody a lot of people are trying to get 624 00:27:12,400 --> 00:27:17,439 Speaker 1: back to their natural my naturals back too, So I'm happy. 625 00:27:17,440 --> 00:27:19,240 Speaker 1: But I keep on putting my hair and braids because 626 00:27:19,680 --> 00:27:20,440 Speaker 1: it's a lot of work. 627 00:27:20,480 --> 00:27:21,240 Speaker 3: I'm going to try it. 628 00:27:21,320 --> 00:27:24,199 Speaker 2: I told her, I'm the keratin I'm going to try this. Well, 629 00:27:24,240 --> 00:27:26,360 Speaker 2: a lot of your products have keratin in them, right. 630 00:27:26,359 --> 00:27:30,000 Speaker 5: No, so, well, keratin is a protein, so that's the thing. 631 00:27:31,200 --> 00:27:33,880 Speaker 5: We have protein enriched products. 632 00:27:33,920 --> 00:27:36,120 Speaker 3: But I stay away from really harsh. 633 00:27:36,000 --> 00:27:39,440 Speaker 5: Chemicals and keratin actual straighteners and things like that. 634 00:27:40,160 --> 00:27:43,119 Speaker 3: I'm a little bit firm believer in the natural ingredients 635 00:27:43,160 --> 00:27:44,480 Speaker 3: and natural processes. 636 00:27:45,440 --> 00:27:48,200 Speaker 5: I just think that it's important to embrace your own 637 00:27:48,240 --> 00:27:51,199 Speaker 5: natural beauty and not try not to damage it and 638 00:27:51,280 --> 00:27:54,119 Speaker 5: try to figure out really how you can. You know, Listen, 639 00:27:54,640 --> 00:27:57,160 Speaker 5: my daughter will blow her hair straight and it'll take 640 00:27:57,560 --> 00:27:59,120 Speaker 5: poor hairdresser for five hours to do. 641 00:27:59,119 --> 00:28:01,000 Speaker 2: It and then thirty seconds. 642 00:28:01,240 --> 00:28:01,840 Speaker 4: Yeah you know. 643 00:28:01,960 --> 00:28:04,880 Speaker 5: But the thing is is she she's learned the tools 644 00:28:04,920 --> 00:28:06,600 Speaker 5: to touch it up and keep it straight. But then 645 00:28:06,640 --> 00:28:08,640 Speaker 5: she'll also do the braid so she'll actually wear. 646 00:28:09,480 --> 00:28:12,280 Speaker 2: So now I'm looking forward to all of it. I'm 647 00:28:12,359 --> 00:28:14,119 Speaker 2: I'm the person who's not going to spend more than 648 00:28:14,119 --> 00:28:16,000 Speaker 2: thirty seconds on here and make up, no matter what, 649 00:28:16,680 --> 00:28:17,320 Speaker 2: no matter what. 650 00:28:17,680 --> 00:28:20,000 Speaker 3: Honestly, well, then you must be hiring people, honey, because 651 00:28:20,040 --> 00:28:20,399 Speaker 3: you look. 652 00:28:20,240 --> 00:28:20,520 Speaker 1: At me. 653 00:28:24,359 --> 00:28:24,760 Speaker 3: Dress up. 654 00:28:26,520 --> 00:28:28,879 Speaker 1: I know some of these larger companies have tried to 655 00:28:28,880 --> 00:28:31,360 Speaker 1: come to you and been like, listen, we would love 656 00:28:31,400 --> 00:28:35,639 Speaker 1: to discuss you know, some type of investment. Has that 657 00:28:35,720 --> 00:28:37,840 Speaker 1: been something have you always known, like I want to 658 00:28:37,920 --> 00:28:39,800 Speaker 1: keep it this way, or is that something that you've 659 00:28:39,840 --> 00:28:40,560 Speaker 1: ever considered. 660 00:28:40,640 --> 00:28:44,080 Speaker 5: So in twenty seventeen, I bought my partner out and 661 00:28:44,240 --> 00:28:47,920 Speaker 5: did become the only female owned Latina own brand. I 662 00:28:47,960 --> 00:28:51,040 Speaker 5: think for sure, of this size in the world, that 663 00:28:51,160 --> 00:28:55,360 Speaker 5: is something that I hold in high regard, something that 664 00:28:56,560 --> 00:29:01,880 Speaker 5: I honestly I don't want investors. I don't want partners. 665 00:29:03,240 --> 00:29:07,040 Speaker 5: If someone were to come along and actually write me 666 00:29:07,080 --> 00:29:11,560 Speaker 5: in and saying check, I have to really think. I 667 00:29:11,640 --> 00:29:13,960 Speaker 5: have to think about it, because I also don't want 668 00:29:14,000 --> 00:29:16,800 Speaker 5: someone to come along and kill the baby, so to speak. 669 00:29:16,840 --> 00:29:19,239 Speaker 5: And it happens all the time in my industry. You 670 00:29:19,320 --> 00:29:22,880 Speaker 5: see these big corporations buying up these entrepreneurials. 671 00:29:22,880 --> 00:29:23,640 Speaker 2: That's what they. 672 00:29:23,520 --> 00:29:27,560 Speaker 5: Do, companies, and they bury them and don't wire. 673 00:29:28,040 --> 00:29:29,280 Speaker 3: And so instead of. 674 00:29:30,720 --> 00:29:34,600 Speaker 5: Looking to them to necessarily come and acquire me, I'm 675 00:29:34,640 --> 00:29:38,320 Speaker 5: looking to become them. I'm looking to expand my repertoire 676 00:29:38,400 --> 00:29:42,400 Speaker 5: brands under one roof and actually create more and more 677 00:29:42,520 --> 00:29:47,680 Speaker 5: and more massive, massive companies, and so I mean, rewinded 678 00:29:47,720 --> 00:29:49,320 Speaker 5: time will be just as big as it's a time 679 00:29:49,360 --> 00:29:50,320 Speaker 5: one day, no doubt. 680 00:29:50,960 --> 00:29:52,240 Speaker 3: So it's just a matter of. 681 00:29:52,120 --> 00:29:55,520 Speaker 5: Really expanding what I'm really good at and just you know, 682 00:29:55,600 --> 00:29:58,480 Speaker 5: that's that's the beauty of being an entrepreneur. We turn 683 00:29:58,560 --> 00:30:01,240 Speaker 5: on a dime and we can continue doing what we 684 00:30:01,320 --> 00:30:01,920 Speaker 5: do really well. 685 00:30:01,960 --> 00:30:02,920 Speaker 3: And that's what I want to do. 686 00:30:03,120 --> 00:30:05,680 Speaker 2: This is something I ask Angelo all the time. Also, 687 00:30:05,840 --> 00:30:09,560 Speaker 2: So you have your incredible businesses. You're doing the men's line, 688 00:30:09,640 --> 00:30:12,160 Speaker 2: you have the yacht business, you have real estate businesses. 689 00:30:12,520 --> 00:30:16,440 Speaker 2: How do you stay focused without getting frazzled? Or just 690 00:30:16,880 --> 00:30:19,520 Speaker 2: how do you run so many things successfully? 691 00:30:19,960 --> 00:30:23,040 Speaker 3: Yeah? And give them there. I'm not always successful, first 692 00:30:23,080 --> 00:30:26,720 Speaker 3: of all, and there are days when I have my failures. 693 00:30:26,760 --> 00:30:32,959 Speaker 5: But honestly, it's it's really becoming an expert at prioritizing 694 00:30:33,080 --> 00:30:35,360 Speaker 5: because there's you can get hit with fifty things at once. 695 00:30:35,640 --> 00:30:36,880 Speaker 3: So which one do you pick first? 696 00:30:37,000 --> 00:30:37,720 Speaker 4: Right? Right? 697 00:30:37,880 --> 00:30:40,440 Speaker 3: That's the key to success. Which one do you pick first? 698 00:30:40,880 --> 00:30:41,920 Speaker 3: And it's not easy. 699 00:30:42,000 --> 00:30:44,320 Speaker 1: You get to prioritize different days, different things. Do you 700 00:30:44,320 --> 00:30:45,200 Speaker 1: get prioritized? 701 00:30:45,560 --> 00:30:45,800 Speaker 3: Yes? 702 00:30:45,840 --> 00:30:47,840 Speaker 5: And there are times and listen, I have a family too, 703 00:30:48,040 --> 00:30:50,960 Speaker 5: so you know, how do you balance that too? As women, right, 704 00:30:51,040 --> 00:30:52,640 Speaker 5: I mean we have a lot. We have to be 705 00:30:53,240 --> 00:30:55,959 Speaker 5: our husband's I mean our our yeah, our husband's wives. 706 00:30:55,960 --> 00:30:58,400 Speaker 3: We have to be our children's mothers. We play a 707 00:30:58,520 --> 00:31:01,840 Speaker 3: lot of roles to be t te Carolyn. You know 708 00:31:02,920 --> 00:31:07,160 Speaker 3: is my real name, Iris, So you know, yeah, I 709 00:31:07,160 --> 00:31:10,720 Speaker 3: mean you do. You have to really figure it out. 710 00:31:10,760 --> 00:31:12,360 Speaker 3: And a lot of it has got for me, A 711 00:31:12,440 --> 00:31:13,080 Speaker 3: lot of it's got. 712 00:31:13,200 --> 00:31:14,760 Speaker 1: You know, you've spoken on this before, so I want 713 00:31:14,800 --> 00:31:16,920 Speaker 1: to bring this up. So you had a child at 714 00:31:16,960 --> 00:31:18,920 Speaker 1: fifty three I did fifty four. 715 00:31:19,880 --> 00:31:22,760 Speaker 2: You were a blooded Okay, we got to pause, blended 716 00:31:23,080 --> 00:31:26,520 Speaker 2: kid mother, blended family of five and had a child 717 00:31:26,520 --> 00:31:31,200 Speaker 2: at fifty four years old. Everybody just full stop, full stop, you. 718 00:31:31,160 --> 00:31:34,360 Speaker 5: Know Latina's latinas we're like, I don't know, we're made 719 00:31:34,400 --> 00:31:35,200 Speaker 5: to babies. 720 00:31:37,960 --> 00:31:40,120 Speaker 4: Was that like a surprise when you found out? 721 00:31:40,440 --> 00:31:43,880 Speaker 3: I mean, you know, COVID came and fins come with it, 722 00:31:44,120 --> 00:31:47,000 Speaker 3: but yeah, no, it was. You know, my husband and 723 00:31:47,040 --> 00:31:48,440 Speaker 3: I are absolutely. 724 00:31:47,960 --> 00:31:51,160 Speaker 4: Thrilled and that's amazing. Congratulations for that. 725 00:31:51,360 --> 00:31:54,040 Speaker 2: How different okay, as a mother, how different did it 726 00:31:54,080 --> 00:31:56,240 Speaker 2: feel to carry a baby at fifty four? 727 00:31:57,000 --> 00:31:59,040 Speaker 3: Was it like the same experience but you have to 728 00:31:59,040 --> 00:32:01,640 Speaker 3: remember house was probably during COVID, right, so you're at home. 729 00:32:01,720 --> 00:32:03,680 Speaker 3: I was chilling anyway. It wasn't like I had a 730 00:32:04,360 --> 00:32:05,160 Speaker 3: run around and. 731 00:32:05,360 --> 00:32:10,200 Speaker 5: That helped, sure, But honestly, everything went really, really smoothly 732 00:32:10,360 --> 00:32:10,680 Speaker 5: for me. 733 00:32:10,920 --> 00:32:12,240 Speaker 3: I didn't get a ton of wait. 734 00:32:13,320 --> 00:32:16,680 Speaker 5: I really took care of myself and my body was, 735 00:32:16,960 --> 00:32:20,480 Speaker 5: like I said, made for doing it natural child versus 736 00:32:20,880 --> 00:32:23,760 Speaker 5: oh no, see section. At that age, they won't let 737 00:32:23,840 --> 00:32:24,160 Speaker 5: you have it. 738 00:32:24,160 --> 00:32:25,640 Speaker 2: They won't let you have natural child birth. 739 00:32:26,200 --> 00:32:29,840 Speaker 5: And my first child I had a forty she was 740 00:32:30,200 --> 00:32:30,719 Speaker 5: was natural. 741 00:32:30,960 --> 00:32:31,680 Speaker 4: Yeah, they do. 742 00:32:31,760 --> 00:32:34,240 Speaker 1: They've done steadies. They say when you have babies like later, 743 00:32:34,400 --> 00:32:35,480 Speaker 1: you end up living longer. 744 00:32:35,600 --> 00:32:37,040 Speaker 3: Yeah, no, I believe it. I'm going to be one 745 00:32:37,120 --> 00:32:38,360 Speaker 3: hundred and twenty, no. 746 00:32:38,240 --> 00:32:41,240 Speaker 2: Doubt with that question. When you have a child all 747 00:32:41,280 --> 00:32:42,200 Speaker 2: of a sudden, you're not. 748 00:32:42,280 --> 00:32:45,880 Speaker 3: Making sure of it. I stay on top of my health. 749 00:32:46,160 --> 00:32:48,200 Speaker 5: It's the most important thing to me. I do have 750 00:32:48,240 --> 00:32:50,720 Speaker 5: a three year old. I'm almost fifty eight years old. 751 00:32:50,800 --> 00:32:54,400 Speaker 5: And actually, yeah, it's actually crucial. 752 00:32:54,200 --> 00:32:56,440 Speaker 4: Because you can be very judgmental about that too, Like 753 00:32:56,480 --> 00:32:57,280 Speaker 4: I see people, Oh. 754 00:32:57,200 --> 00:32:58,680 Speaker 3: They're very drug Yeah, I'm sure. 755 00:32:58,480 --> 00:33:00,000 Speaker 2: And I just like I said, I don't turn out 756 00:33:00,080 --> 00:33:00,600 Speaker 2: on the noise. 757 00:33:01,800 --> 00:33:03,560 Speaker 3: Yeah, because you know what, they're not me. They don't 758 00:33:03,600 --> 00:33:04,120 Speaker 3: live my life. 759 00:33:04,160 --> 00:33:08,240 Speaker 5: They don't understand, you know, my capabilities or you know, 760 00:33:08,360 --> 00:33:13,200 Speaker 5: our family's capabilities. Her siblings adore her. She's surrounded by 761 00:33:13,240 --> 00:33:16,080 Speaker 5: so much love. No matter what, this child is going 762 00:33:16,160 --> 00:33:18,400 Speaker 5: to just be fine in life. And everyone's got a 763 00:33:18,400 --> 00:33:21,200 Speaker 5: different path, right, So there's no cookie cutter answers to 764 00:33:21,320 --> 00:33:22,000 Speaker 5: that at all. 765 00:33:22,160 --> 00:33:23,960 Speaker 1: And they're having a great life too, by the way, 766 00:33:24,040 --> 00:33:25,440 Speaker 1: these children are. 767 00:33:25,560 --> 00:33:28,040 Speaker 3: It's a whole different world. It's a whole different world 768 00:33:28,120 --> 00:33:29,200 Speaker 3: these children live today. 769 00:33:29,400 --> 00:33:32,000 Speaker 4: Yeah, it's a scarier world too that social media. 770 00:33:32,560 --> 00:33:35,320 Speaker 2: It's a lot scary world they don't. 771 00:33:35,160 --> 00:33:36,479 Speaker 4: Have to get up with, you know. 772 00:33:36,760 --> 00:33:39,040 Speaker 1: But we also think about how things are in advantage 773 00:33:39,120 --> 00:33:41,040 Speaker 1: in that way too, because I'm sure our social media 774 00:33:41,200 --> 00:33:42,960 Speaker 1: was helpful for your business too. 775 00:33:43,000 --> 00:33:47,360 Speaker 5: Huge, especially from twenty seventeen one, right when I was 776 00:33:47,400 --> 00:33:49,640 Speaker 5: able to really get the helm of the company and 777 00:33:49,680 --> 00:33:52,200 Speaker 5: really direct it in the way that I always envisioned 778 00:33:52,240 --> 00:33:54,840 Speaker 5: and dreamed it to be. The company has doubled since then. 779 00:33:55,280 --> 00:33:59,920 Speaker 5: So yeah, it's absolutely crucial technology. AI fully embrace it. 780 00:34:00,080 --> 00:34:04,120 Speaker 5: Always love technology naturally, kind of grew up around it anyway. 781 00:34:04,520 --> 00:34:08,440 Speaker 5: So if you don't change, you know, with the times, 782 00:34:08,520 --> 00:34:12,319 Speaker 5: you will be a dinosaur like you know, that's what happens, right, 783 00:34:12,520 --> 00:34:14,160 Speaker 5: turn in dinosaur and what happened to them. 784 00:34:14,239 --> 00:34:15,920 Speaker 3: So, I mean, it's. 785 00:34:15,760 --> 00:34:20,000 Speaker 5: Really really crucial to make sure that you're embracing even 786 00:34:20,000 --> 00:34:21,040 Speaker 5: some things that are scary. 787 00:34:21,040 --> 00:34:23,480 Speaker 3: A lot of people are afraid of AI, you know, 788 00:34:23,560 --> 00:34:26,840 Speaker 3: but we're already using it to rebuild websites, create imagery, 789 00:34:26,960 --> 00:34:30,120 Speaker 3: create content. It's just it is wonderful. 790 00:34:30,200 --> 00:34:33,160 Speaker 5: I'm I'm sorry to say the people the daughter, right, 791 00:34:33,480 --> 00:34:34,479 Speaker 5: I'm sorry to say. 792 00:34:34,840 --> 00:34:37,200 Speaker 2: I think if the AI economy is here. 793 00:34:37,040 --> 00:34:38,560 Speaker 5: If you don't learn how to use it, you would 794 00:34:38,560 --> 00:34:43,839 Speaker 5: definitely see dollars disappearing, the banking system completely changing, going 795 00:34:43,880 --> 00:34:47,239 Speaker 5: to bitcoin, and I see all that happening. It's inevitable. 796 00:34:47,440 --> 00:34:49,600 Speaker 3: I haven't been to a bank and on how long? Yeah, 797 00:34:51,239 --> 00:34:52,600 Speaker 3: you know what I'm saying. You would think I need 798 00:34:52,600 --> 00:34:53,799 Speaker 3: to go to the bank now. 799 00:34:53,920 --> 00:34:55,719 Speaker 1: I'll tell you what, though, you gotta be careful of 800 00:34:55,800 --> 00:34:59,040 Speaker 1: these gammers in firsts. So when it comes to that 801 00:34:59,120 --> 00:35:01,360 Speaker 1: is I think that's the scariest part of it. 802 00:35:01,600 --> 00:35:04,920 Speaker 5: I believe that getting the proper like anything in business, 803 00:35:04,960 --> 00:35:07,680 Speaker 5: getting the proper teams in place to actually protect you 804 00:35:08,120 --> 00:35:09,920 Speaker 5: to get all the securities, to get. 805 00:35:09,800 --> 00:35:13,080 Speaker 3: The triple verifications. I mean, I literally have a team 806 00:35:13,120 --> 00:35:16,080 Speaker 3: of people overseeing all my companies. All the money is 807 00:35:16,120 --> 00:35:16,959 Speaker 3: going in and out. 808 00:35:17,040 --> 00:35:19,759 Speaker 5: The slightest little thing that we even have a suspicion of, 809 00:35:19,840 --> 00:35:22,000 Speaker 5: we are on it. And I'm not saying I'm you know, 810 00:35:22,040 --> 00:35:24,400 Speaker 5: I've had wire fraud, I've had things like that, But 811 00:35:24,440 --> 00:35:27,719 Speaker 5: there are systems in place today that can help you 812 00:35:27,840 --> 00:35:28,400 Speaker 5: navigate it. 813 00:35:28,640 --> 00:35:30,640 Speaker 1: Yeah, make sure you implement that when you have a 814 00:35:30,640 --> 00:35:33,200 Speaker 1: business like that. And last question, how was it for 815 00:35:33,280 --> 00:35:37,080 Speaker 1: you balancing like finding love again and running this business 816 00:35:37,120 --> 00:35:39,640 Speaker 1: and having a family. You know, people always talk about 817 00:35:39,640 --> 00:35:41,920 Speaker 1: how difficult it is to be able to balance all 818 00:35:41,960 --> 00:35:42,359 Speaker 1: those things. 819 00:35:42,400 --> 00:35:43,720 Speaker 4: What's your secret? 820 00:35:44,360 --> 00:35:46,879 Speaker 5: Well, first of all, my husband and I are both 821 00:35:46,960 --> 00:35:50,880 Speaker 5: serial entrepreneurs. So when we met, we both kind of 822 00:35:50,920 --> 00:35:53,680 Speaker 5: had that mentality that same we. 823 00:35:53,480 --> 00:35:55,400 Speaker 3: Were, we were on the same plane. You know. 824 00:35:55,640 --> 00:35:58,480 Speaker 5: He was my Ezra connecto, that's seeing to your yang. 825 00:35:58,600 --> 00:36:02,399 Speaker 5: He literally was very very similar to me. So when 826 00:36:02,400 --> 00:36:06,239 Speaker 5: we melded our worlds, it was a great fit. And 827 00:36:06,760 --> 00:36:10,799 Speaker 5: we think alike, we move alike. Sometimes we'll wake up 828 00:36:10,800 --> 00:36:13,560 Speaker 5: at three o'clock in the morning and start talking. We'll 829 00:36:13,560 --> 00:36:15,759 Speaker 5: talk business, but I'm going to jokes because he's a 830 00:36:15,760 --> 00:36:17,640 Speaker 5: great sense of humor and who got me laughing at. 831 00:36:17,560 --> 00:36:21,200 Speaker 3: Three in the morning. But so really it's also allowing 832 00:36:21,239 --> 00:36:24,120 Speaker 3: time for each other. It's crucial. We've been together ten 833 00:36:24,239 --> 00:36:25,040 Speaker 3: years now. 834 00:36:25,760 --> 00:36:28,839 Speaker 5: We've obviously have this you know, big family everything from 835 00:36:28,840 --> 00:36:32,200 Speaker 5: three to twenty three, our five kids, and you know, 836 00:36:32,239 --> 00:36:34,680 Speaker 5: we navigate through a lot during the days, but there 837 00:36:34,719 --> 00:36:36,640 Speaker 5: are those times when he's like, all right, come on, 838 00:36:36,719 --> 00:36:38,040 Speaker 5: honey's date night, let's go. 839 00:36:38,840 --> 00:36:40,560 Speaker 3: And you know what, I am all for it. 840 00:36:40,640 --> 00:36:43,000 Speaker 5: I am you obviously have to make sure you have 841 00:36:43,080 --> 00:36:47,880 Speaker 5: your time alone and really make sure that the relationship 842 00:36:47,920 --> 00:36:49,399 Speaker 5: is part of your priority as well. 843 00:36:49,560 --> 00:36:51,680 Speaker 4: And that's about work at dinner all the time. 844 00:36:51,840 --> 00:36:56,280 Speaker 5: Yeah, yeah, you know about everything of course, but that's okay. 845 00:36:56,320 --> 00:36:58,520 Speaker 5: We love what we do, but we also love each other. 846 00:36:58,640 --> 00:37:01,560 Speaker 5: So we talk about our family, we talk about our dreams, 847 00:37:01,640 --> 00:37:03,560 Speaker 5: we talk about, you know, things we want to achieve, 848 00:37:03,600 --> 00:37:05,040 Speaker 5: where we want to go, what we want to do 849 00:37:05,239 --> 00:37:06,920 Speaker 5: so and how we want to build it and. 850 00:37:06,840 --> 00:37:07,440 Speaker 3: Do it together. 851 00:37:07,719 --> 00:37:09,680 Speaker 2: You seem very comfortable unscripted. 852 00:37:10,280 --> 00:37:14,840 Speaker 3: Yes, no, it's real. Well, this is it, Like you know, 853 00:37:15,040 --> 00:37:16,400 Speaker 3: you and I bowed. I was never going to get 854 00:37:16,440 --> 00:37:16,919 Speaker 3: married again. 855 00:37:17,000 --> 00:37:20,280 Speaker 1: See, and then you found you. That's when it happened. 856 00:37:20,280 --> 00:37:23,720 Speaker 1: You found your perfect ten for sure. That's right, that's okay, 857 00:37:24,440 --> 00:37:25,120 Speaker 1: he was out there. 858 00:37:25,520 --> 00:37:26,600 Speaker 4: Well, I'm happy for you. 859 00:37:26,680 --> 00:37:30,120 Speaker 1: And this is just amazing, Like Yesterary is fantastic. So 860 00:37:30,200 --> 00:37:31,680 Speaker 1: thank you so much for taking the time to come 861 00:37:31,719 --> 00:37:32,279 Speaker 1: and sit with us. 862 00:37:32,360 --> 00:37:33,080 Speaker 3: It's my pleasure. 863 00:37:33,160 --> 00:37:38,839 Speaker 2: It's a ten billion dollar valuation, billion dollar entrepreneur here 864 00:37:38,960 --> 00:37:42,280 Speaker 2: who never even stopped to look over her shoulder. Really 865 00:37:42,320 --> 00:37:43,160 Speaker 2: honored to have you here. 866 00:37:43,200 --> 00:37:45,520 Speaker 5: Thank you so much, so much, and listen, we are 867 00:37:45,680 --> 00:37:46,759 Speaker 5: all the way up. 868 00:37:46,960 --> 00:37:53,399 Speaker 4: Yes, we are all the way up, all right way. 869 00:37:53,480 --> 00:37:53,799 Speaker 3: Thank you. 870 00:37:54,280 --> 00:37:57,880 Speaker 2: Happy Wealth Wednesdays. We